Podcasts about ABM

In this episode, Alex talks with Heather Gross, superintendent, educator, wife, and mom of four, about life, faith, and the challenges of leading in today's culture. Heather opens up about raising kids—including two sons at the Air Force Academy—navigating the highs and lows of education, and living out her Christian faith authentically in the public eye. From balancing family, church, and sports to standing firm in biblical truth while showing love, Heather's story is a powerful reminder that leadership starts at home and flows into every sphere of influence. #WhatsYourStory #TheWayWeSeeIt #FaithAndLeadership #FamilyFirst #KingdomImpact #ABMMinistries Alex Bryant Ministries is focused on helping people be reconciled to God, then within one's own self, and finally being reconciled to our fellow man in order to become disciples. Connect with us and our resources:    Our books - Let's Start Again & Man UP    More about us Like, subscribe, and share. Partner with ABM to place resources in jails and the inner city for $19 a month at alexbryant.org.  Follow us on Facebook or Instagram  

Scrappy ABM shares a repurposed conversation where Mason Cosby is interviewed by Rohan Karunakaran on Founder Led. Mason started in sales, learned account based marketing by selling to a very specific niche, and built programs using a really good list, a really good value proposition and offer, and a basic CRM and a marketing automation platform. He launched Scrappy ABM as a side hustle, did about $300,000 in sales in three weeks, and now runs about $200,000 a month with a team of about 14. The conversation covers product market fit, the account progression model (awareness through reengagement), the 4D framework (data, distribution, destination, direction), and a six-hour workshop that delivered 300 slides and eight templates with a 9.4 out of 10 rating. Discover how LinkedIn, podcasts, and webinars drive discovery, why bangers should be recycled, and how to use negotiation levers to keep pricing cards face up.ㅤRohan Karunakaran hosts Founder Led, where he dives into the minds of today's successful entrepreneurs. He first connected with Mason Cosby on LinkedIn and invited him to share the story of starting Scrappy ABM, launching it when he just had his daughter, and the opportunity ahead for account based marketing and business building.ㅤ

In this OnBase episode, host Chris Moody reconnects with marketing visionary Jon Miller for a deep dive into the evolution of B2B marketing and the transformative role of artificial intelligence in shaping the future of go-to-market strategy.Jon shares his remarkable journey, from studying physics to co-founding Marketo and Engagio, joining Demandbase, and now launching his next venture at the cutting edge of AI. He reflects on the lessons learned from past technology revolutions, drawing parallels between the early internet era and today's AI boom.Listeners gain an inside look at how AI is fundamentally changing both software innovation and buyer behavior, why marketers must shift from quantity to quality-driven personalization, and what it takes to build organizations that thrive in an AI-first world.This episode is packed with insights for anyone navigating marketing's AI transformation, from creative storytellers to data-driven tacticians.Key TakeawaysThe Biggest Shift Since the Internet AI isn't just another tech trend, it's as transformative as the rise of the internet. We're entering a new era where software can do things we never imagined, enabling businesses that couldn't exist before.The “Jagged Frontier” of AI AI excels at some tasks and fails at others. The key is daily experimentation, understanding where AI amplifies your strengths and where human oversight is indispensable.From Quantity to Quality The goal isn't to send more emails, it's to deliver more relevant experiences. AI's true power lies in helping marketers achieve genuine one-to-one personalization through smarter orchestration, not mass automation.The Human – AI Partnership Future success lies in collaboration: humans provide creativity and empathy; AI handles data, optimization, and orchestration. Together, they create outcomes neither could achieve alone.Culture Determines AI Success Technology adoption starts with leadership. Organizations must build AI fluency into their culture, encouraging training, experimentation, and open sharing of prompts and insights.Emotion Drives Storytelling Even in B2B, emotion matters. Great storytelling taps into curiosity, excitement, and drama, whether through stealth launches, community intrigue, or relatable human experiences.Marketing Measurement Is Broken B2B marketers are still judged on MQLs and short-term results, despite the nonlinear reality of buying behavior. We need new ways to measure marketing that reflect its true long-term impact.Quotes“Don't use AI like a faster typewriter. Use it as a new form of intelligence that helps you think better.”Tech recommendationsDescript – For seamless AI-powered video and podcast editing.Crosby.ai – An AI-enabled law firm combining automation with human legal review.Resource recommendationsBooksThe Advantage by Patrick Lencioni – A guide to building healthy, high-performing organizations.Setting the Table by Danny Meyer – Lessons on culture and leadership from the hospitality world.Turn the Ship Around by L. David Marquet – Empowerment and leadership through intentional communication.NewsletterAlmost Timely Newsletter by Chris Penn.Kieran Flanahan Newsletter on Medium.Shout-outsChris Penn – AI strategist and co-founder of Trust Insights.Kieran Flanagan – SVP, Marketing, AI & GTM (SVP) and B2B growth expert and AI prompt innovator.Kathleen Schwab – Author of Marketing in the Great Big Messy World.About the GuestJon Miller is a marketing technology pioneer and serial founder. He co-founded Marketo, Engagio, and later served as CMO of Demandbase, helping redefine how B2B companies go to market. Now building his next AI-focused startup, Jon also advises tech companies on strategy and growth. A frequent keynote speaker and author of The Definitive Guides to ABM and Marketing Automation, he's been recognized as one of the world's top B2B marketers.Connect with Jon.

Scrappy ABM spotlights practical playbooks that don't break the bank, and Mason Cosby welcomes Steven Tripp to focus on what actually moves revenue when sales and marketing aren't on the same page. Steven's stance is simple: pick the right accounts, prioritize first-party engagement data, and be brave enough to let buyers pull themselves through their own funnel. He lays out how a 100% inbound motion can evolve without jumping back on the expensive ad hamster wheel, why de-anonymizing late works when HubSpot lights up, and how ungating content led to a 5x traffic jump. You'll hear the SAP “sunset” story—one search a month, one perfect lead—and how a matrixed buyer's-journey approach ensures the right content shows up on Google and YouTube at every point. The punchline: marketing's “product” isn't leads—it's SQAs—and alignment gets real when teams listen, act on behavioral signals, and measure what sales actually values.ㅤ

In this milestone 100th episode of The HealthTech Marketing Show, I reflect on the journey to reach this point and share something we've never done before—opening up about what we've been building at Health Launchpad with AI. The first episode launched almost four years ago with my friend Ben Person, and while there have been challenging moments where I considered stopping, the encouragement from listeners has made it all worthwhile. I'm grateful to HIMSS for their early support and to Healthcare Now for recently joining their syndication network, which has significantly boosted our reach.Today's episode is special because I'm pulling back the curtain on Health Launchpad's AI transformation. Drawing from our Healthech Marketing Network survey, we discovered that while 98% of healthtech marketing teams use AI, only 7% have a strategic roadmap for it. About six months ago, we realized we were in the same boat, using AI tactically without a clear strategy. Since then, we've developed a comprehensive approach, which I dive into in this episode.I also share what I learned at MAICON. This annual AI conference for marketers was mind-blowing. It was both the most exciting event I have been to and the most terrifying.We are on a mission to use AI to help our clients grow their business. I'm incredibly proud of how our team has embraced this transformation, and I want to extend an offer to anyone wrestling with their AI strategy. Book a call with me to discuss your journey. No sales pitch, just a conversation to share ideas and perhaps provide some guidance as you navigate this exciting but challenging landscape.Key Topics Covered"(00:00:00)" Introduction to Episode 100"(00:01:00)" The Healthech Marketing Show Origin Story"(00:04:00)" Health Launchpad's AI Announcement"(00:05:00)" Healthtech Marketing Network AI Survey Results"(00:07:00)" AI as Career Opportunity and Threat"(00:09:00)" The Disruption Wave and Changing Buyer Behavior"(00:10:00)" Our Three-Part AI Strategy Framework"(00:12:00)" Andrew Robertson on AI and Creativity"(00:13:00)" Making Work Easier with AI"(00:14:00)" Making Output Better - Beyond Average Information"(00:16:00)" Introducing the HLP BrAIn"(00:18:00)" Benchmarking AI-Enhanced Expertise"(00:20:00)" Custom GPTs and AI Agents"(00:22:00)" New AI Service Offerings"(00:23:00)" Team Transformation and Looking AheadReferences:Total Customer Growth BookAdweek's article on why AI will unleash creative talentPodcast on AI-First Marketing at ScaleAI Generated Commercial by PJ AceIf you are interested in discussing this or any other topic, let's have a chat.  Reach out to me directly to schedule a no-obligation discussion. This isn't a sales call, but rather an opportunity to talk through your questions and challenges.Follow me on LinkedIn.Subscribe to The HealthTech Marketing Show on Spotify or watch us on YouTube for more insights into marketing, AI, ABM, buyer journeys, and beyond!Thank you to our presenting sponsors, HIMSS, a leader in advancing health equity, digital innovation, and data-driven care through technology, policy, and community collaboration. And also HealthcareNOW, 24/7 expert shows, interviews, and podcasts, powering healthcare leaders with innovation, policy, and strategy insights.

In this powerful What's Your Story episode of The Way We See It, Alex sits down with retired fireman and paramedic Steve Sweaney to hear his journey from battling trauma, anger, and loss to finding redemption and peace in Christ. Steve reflects on his 30 years in public service, the pain of losing his daughter and nephew, and the surprising ways God worked through his brokenness to bring healing, forgiveness, and hope. His story is a moving reminder to never give up and to believe that God can use every piece of our lives for His glory. "Whatever it is that you want to do, don't give up. Just look at my side of the pieces and believe in yourself." #TheWayWeSeeIt #WhatsYourStory #FaithInAction #FromFireToFaith #FirstResponderFaith #ChristianPodcast #GodsRedemption #HopeInChrist #ResilientFaith Alex Bryant Ministries is focused on helping people be reconciled to God, then within one's own self, and finally being reconciled to our fellow man in order to become disciples. Connect with us and our resources: Our books - Let's Start Again & Man UP More about us Like, subscribe, and share. Partner with ABM to place resources in jails and the inner city for $19 a month at alexbryant.org. Follow us on Facebook or Instagram

In this OnBase Podcast episode, host Chris Moody sits down with Brynna Self to unpack how Hexagon SIG moved from “running ads to accounts” to a true account-based GTM—and what changed when they adopted Demandbase as their shared sales–marketing system of record. Brynna details the journey from agency days to client-side leadership, why data discipline beats “order-taking,” and how a North America pilot became the blueprint for global rollout. They cover what actually fixes sales–marketing silos (hint: shared facts beat opinions), why clean CRM + intent + journey data created pull from sales, and how one-to-one onboarding for reps, weekly pipeline rituals, and regional frameworks turned ABM from theory into closed-won outcomesKey takeawaysData-driven transformation is the foundation of growthHexagon's marketing evolution began with a cultural shift toward analytics and measurable outcomes. By implementing KPIs and attribution models, Brynna's team moved from intuition-based decisions to data-backed strategy, aligning every initiative to revenue impact.Sales and marketing alignment is non-negotiableBrynna emphasized that ABM success depends on equal partnership between sales and marketing. Breaking the “order-taker” mindset and fostering collaboration built the trust required for true go-to-market alignment.Demandbase became the catalyst for ABM maturityTransitioning from Terminus to Demandbase allowed Hexagon to unify data, surface actionable insights, and bridge communication gaps between sales and marketing. The platform became the single source of truth for their account strategy.Start small, prove value, then scaleLaunching with a North America pilot allowed the team to test, refine, and validate their ABM approach before expanding globally. The result was a 53% increase in web visits and an 80% rise in closed-won opportunities, setting a model for global rollout.Data transparency builds adoptionBy personalizing reports and dashboards for each salesperson, Brynna's team achieved over 90% adoption. Showing tangible, account-level insights built credibility and helped sales see marketing as a strategic partner.ABM success is globally adaptableWhile each region has unique challenges, the ABM framework proved scalable across geographies. Success came from combining consistent methodology with localized execution.Clean data powers the future of AI in marketingBrynna's closing insight underscored that AI can only enhance ABM if the data foundation is clean, accurate, and consistent across systems.Quotes“We need each other. Sales and marketing can't be order-takers; we're partners driving growth.”Tech RecommendationsConsensusDemandbase Resource RecommendationsNewsletter:The Marketing Operations Leader by Darrell AlfonsoThe Marketing Operations Strategist with Sara McNamara by Sarah McNamaraBlog:Niel Patel: Author: Neil Patel | Co Founder of NP Digital & Owner of UbersuggestShout-outsSarah McNamara - Founding Revenue Operations & GTM Strategy Lead. VectorDarrell Alfonso - VP of Marketing Ops and Martech,Foundever.Neil Patel - Co-Founder at Neil Patel DigitalMaureen Mack - Northam Marketing Director,Hexagon.Mallory Hilderbrand  - Senior Manager, Global Campaign Operations,Hexagon.About the GuestBrynna Self is a seasoned growth and marketing executive with 20 years of experience driving global digital strategy, demand generation, and account-based marketing. As Director of Global Digital Marketing at Hexagon's Safety, Infrastructure & Geospatial division, she leads initiatives that align marketing, sales and customer success to create stronger go-to-market execution. Recognized for advancing ABM adoption, AI-powered analytics, and data-driven decision-making, she has delivered measurable growth across the software, manufacturing and e-commerce sectors. Brynna holds an MBA in Marketing from the University of Maryland.Connect with Brynna.

We've all had those weeks where the pipeline, the budget, and the inbox gang up on us. Here's a quick, visual method to cut through noise, regain focus, and turn activity into outcomes: the focus map plus a six-step execution template. It's simple, fast, and friendly for time-poor sales pros.  How does a focus map work, and why does it beat a long to-do list? A focus map gets everything out of your head and onto one page around a single, central goal—so you can see priorities at a glance. Instead of scrolling endless tasks, draw a small circle in the centre of a page for your key focus (e.g., "Time Management," "Client Follow-Up," "Planning"). Radiate related sub-topics as circled "planets": prioritisation, block time, Quadrant Two focus, weekly goals. This simple visual cues the brain to spot what moves the needle first and what's just distraction. In 2025's noisy, Slack-popping world, mapping beats lists because you see interdependencies, not just items. It's a low-tech cognitive offload that scales across roles—from B2B SDRs to enterprise AEs—in Japan, the US, or Europe alike.  Do now: Grab a blank page, pick one central outcome, and sketch 6–8 sub-topics in 3 minutes. What's the six-step template I should run on each sub-topic? Use this repeatable mini-playbook: (1) Area of focus, (2) My current attitude, (3) Why it matters, (4) Specific actions, (5) Desired results, (6) Impact on vision. Walk a single sub-topic (say, "Prioritisation") through all six prompts to turn fuzzy intent into daily behaviour. This prevents feel-good plans that never reach your calendar. The key is specificity: "Block 90 minutes at 9:00 for top-value tasks, phone on Do Not Disturb" beats "be more organised." Leaders can cascade the same template in pipeline reviews or weekly one-on-ones to connect tasks to strategy and help teams self-coach.  Do now: Copy the six prompts onto a sticky note and keep it next to today's focus map. Can you show a concrete sales example for time management? Yes—prioritisation in practice looks like: organise, calendarise, and execute the top-value items first, every day.Start by acknowledging the usual blocker: "I never get around to it." Then translate to action: buy or open your organiser, maintain a rolling to-do list, and block time in your calendar for the highest-value, highest-priority items before anything else. Desired result: your best time goes to tasks with the greatest impact (e.g., discovery calls with ICP accounts, proposal updates due this week). Vision impact: consistency compounds—your effectiveness rises, and so does your contribution to team revenue. This is classic Quadrant Two discipline (important but not urgent) adapted for post-pandemic hybrid work.  Do now: Book tomorrow's first 90 minutes for your top two revenue drivers and guard it like gold. How should I prioritise when markets differ (Japan vs US vs Europe) or company size varies? Anchor priorities to value drivers that don't care about borders: ICP fit, deal stage risk, and time-to-impact. In Japan (often relationship-led and consensus-driven), prioritise follow-up and multi-stakeholder alignment; in the US (speed + experimentation), prioritise high-velocity outreach and fast iteration; in Europe (privacy/regulatory sensitivities), prioritise compliant messaging and local context. Startups should weight pipeline creation and early GTM proof; multinationals should weight cross-functional alignment, forecasting hygiene, and large-account expansion. The focus map adapts: the central circle stays constant ("Close Q4 revenue"), while the "planets" change by market and motion (ABM research vs channel enablement vs security reviews).  Do now: Label each sub-topic with the market or motion it best serves (e.g., "JP enterprise," "US SMB," "EU regulated"). How do I turn focus maps into weekly cadence without burning out? Run a lightweight loop: Monday map, daily 90-minute deep-work block, Friday review—then iterate. On Monday, pick one central theme (e.g., "Client Follow-Up") and 6–8 sub-topics. Each morning, choose one sub-topic and run the six-step template; protect a single 90-minute block to execute. On Friday, review outcomes vs. desired results, retire what's done, and promote what worked. Leaders can add a shared "focus wall" for visibility and coaching. This cadence blends time-blocking (Cal Newport), Eisenhower Quadrants, and sales hygiene—without heavy software. As of 2025, hybrid teams using this approach report better handoffs, cleaner CRM notes, and fewer "busy but not productive" days.  Do now: Schedule next week's Monday-Friday 09:00–10:30 focus block in your calendar. What are the red flags and watch-outs that kill focus? Beware "activity inflation," tool thrashing, and priority drift. Activity inflation = doing more low-value tasks to feel productive. Tool thrashing = bouncing between apps without finishing work. Priority drift = letting other people's urgencies displace your high-value commitments. Countermeasures: (1) Tie each sub-topic to a KPI (meetings booked, qualified pipeline, cycle time), (2) pre-decide your top two daily outcomes before opening email, (3) make your Friday review public to your manager or team to add gentle social accountability. Keep the map hand-drawn or one-page digital; if it takes longer to maintain than to act, you've over-engineered it.  Do now: Add KPI labels beside three sub-topics and delete one low-value "busywork" task today. Is there a quick checklist I can copy for my team? Use this one-pager and recycle it weekly. Central focus (one phrase): ____________________ Planets (6–8 sub-topics): ____________________ Six Steps per sub-topic: Area of focus → 2) My attitude → 3) Why it matters → 4) Specific actions → 5) Desired results → 6) Impact on vision Time block: 90 minutes daily, device on Do Not Disturb KPIs: meetings booked, pipeline $, cycle time, win rate Friday review: what shipped, what's next, what to drop This blends visual clarity (map) with behavioural clarity (six steps), making it easy for sales managers to coach and for reps to self-manage under pressure.  Do now: Print this checklist for the team stand-up and agree on one shared KPI for the week. Conclusion Focus maps + a six-step template turn overwhelm into action. They help you see what matters, schedule it, and ship it—fast. Start with one central goal, map the "planets," and run one sub-topic per day through the six prompts. That's how you get better results when time is tight.  Optional FAQs What's the difference between a focus map and mind map? A focus map is smaller and execution-oriented: one central outcome and 6–8 sub-topics you'll actually schedule this week.  How many sub-topics are ideal? Six to eight forces trade-offs; more invites sprawl and context switching.  How quickly should I see results? Usually within two weeks once you're blocking 90 minutes daily for the top-value tasks.  Next Steps for Leaders Run a 30-minute "Monday Map" with your team; pick one shared KPI. Make the 90-minute deep-work block part of your sales playbook. Review focus maps in pipeline meetings; coach actions, not anecdotes.    About the Author Dr. Greg Story, Ph.D. in Japanese Decision-Making, is President of Dale Carnegie Tokyo Training and Adjunct Professor at Griffith University. He is a two-time winner of the Dale Carnegie "One Carnegie Award" (2018, 2021) and recipient of the Griffith University Business School Outstanding Alumnus Award (2012). A Dale Carnegie Master Trainer, Greg delivers globally across leadership, communication, sales, and presentation programs, including Leadership Training for Results. He is the author of Japan Business Mastery, Japan Sales Mastery, Japan Presentations Mastery, Japan Leadership Mastery, and How to Stop Wasting Money on Training; his works are also available in Japanese. 

In this episode of Full-Funnel Live, Vlad and Andrei are joined by special guest Elric Legloire to pull back the curtain on the sales team's critical role in Account-Based Marketing. We're moving beyond theory to tackle the real-world execution of ABM—the successes, the pitfalls, and the messy details that make or break a program.Tune in to learn: - The role and responsibilities of sales team in ABM - Account prioritization - what companies to select for 1:1 ABM  - Account planning - how to holistically engage the buying committee- How to leverage business dinners to engage target accountsRESOURCES:On-Demand B2B Marketing Courses: https://fullfunnel.io/b2b-marketing-courses/Full-Funnel Insider - A Marketing Newsletter For B2B Marketers: https://fullfunnel.io/marketing-newsletter/Join our community for B2B marketers - The Trenches: https://trenches.community/ Upcoming events: https://lu.ma/fullfunnel/eventsFull-Funnel Marketing Content Hub: https://fullfunnel.io/blogVladimir on Linkedin: https://www.linkedin.com/in/vladimirblagojevic/Andrei on Linkedin: https://www.linkedin.com/in/azinkevich/Elric  on Linkedin: https://www.linkedin.com/in/elriclegloire/

“Do more with less.” Every marketer has heard it — and probably rolled their eyes. But on Scrappy ABM, Mason Cosby flips that phrase from frustration to fuel. Drawing from his experience generating $25 million in direct revenue — and leading a team responsible for over $100 million — Mason breaks down exactly how to turn limited resources into real growth.ㅤHe exposes why overloaded task lists kill impact, how to identify what truly drives results, and the mindset shift needed to earn more resources by proving you can deliver greater results with fewer programs. This episode delivers a clear, repeatable framework for diagnosing what's working, aligning programs to measurable goals, and building a marketing machine that sustains predictable growth.ㅤ

In this episode of the Scaling Japan Podcast, we welcome back Kenneth Jeng, Product + Operations Lead at Persona, and experienced contributor to startup ecosystems in both Japan and the U.S.This is Part 2 of our conversation with Kenneth, recorded in November 2024, and focused on the human side of ecosystem building, community, culture, and mindset.Kenneth shares why Japan continues to struggle with early-stage adoption and authentic community building, and how individuals (not just public programs) must take initiative. He also gives a candid take on grant structures, founder engagement, and what real progress could look like.If you're a founder, policymaker, or ecosystem builder working in Japan, this episode offers a unique lens on what's still missing and what we can each do to contribute.AIM B2B – Integrated Marketing & PR in Asia This episode is sponsored by Custom Media, Tokyo's leading integrated marketing and PR agency since 2008, helping global brands expand across Japan and APAC. They can help you with:Localized storytelling to build trust in Asian marketsStrategic performance marketing for measurable growthAccount‑based marketing (ABM), paid media, GEO, and SEOHubSpot‑certified CRM & marketing automationData‑driven implementation with cultural expertise⁠Learn more about AIM B2BShow Notes: 00:00 – Introduction 00:43 – Hot Take on Challenges and Gaps 14:00 – Why People are Involved in Startup Ecosystem and Why in Japan 16:20 – Building Network 22:15 – Early Adopters or Not? 27:10 – Contributing to the Community 36:20 – Grants and Funding for Startups 42:00 – Last Messages and Hot TakesLinks from Guest Appearance:

In this episode, Eric Siu dives into the 2026 LinkedIn marketing strategies that actually drive revenue. Discover why consistency beats volume, how horizontal videos outperform vertical, and how to repurpose content fast with Opus. Eric also explains how carousels, newsletters, and proprietary data posts dominate engagement—and breaks down tools like Shield for analytics, carrot for personalized ABM ads, and Stanley for brand voice protection to help you turn content into clients and scale your influence on LinkedIn. TIMESTAMPS (00:00) Why LinkedIn still wins (00:28) Consistency over volume (01:05) Horizontal video advantage (02:22) Scaling with Opus (03:36) Carousels that convert How to Connect IG: / ericosiu X: / ericosiu

In this episode of The OnBase Podcast, host Chris Moody dives deep with Vincent DeCastro to unpack one of the most dramatic shifts in marketing history: the rise of zero-click search and AI-driven buyer journeys.They explore how generative AI tools like ChatGPT, Perplexity, and Claude are transforming how buyers discover and evaluate solutions, often without ever visiting a brand's website. Vincent shares how this new reality is disrupting search, reshaping ABM, and forcing marketers to collapse silos between brand, demand, and content functions to stay relevant.From the death of traditional SEO to the new rules of visibility in the age of AI, this episode offers a masterclass on how marketers must evolve to survive and thrive in a post-click world.Key TakeawaysZero-Click Search Has Changed the GameGenerative AI is now giving users answers directly in the results — before they ever reach your site. That means impressions go up while clicks go down, creating a new paradox that marketers must understand and address.Content Is Now for Machines and HumansYour website is no longer just for prospects. It's for LLMs to read, parse, and summarize. Structuring your content for AI consumption is the new SEO.Break Down the SilosBrand, content, demand gen, and ABM can't operate independently anymore. AI interprets your business holistically — your teams must do the same.LLM Optimization Is the New SEOTechnical readiness is step one. Run audits to ensure your site can be crawled by AI tools, update evergreen content regularly, and monitor how your brand is being summarized by these new “AI engines.”The Future of Search Is Paid, Personalized, and Platform-BasedGenerative platforms like ChatGPT will soon monetize results the way Google did with ads — but based on personalized prompts, not keywords. Brands must adapt early.QuotesZero-click search isn't killing Google — it's redefining it.Tech recommendationsScreaming Frog - For analyzing log files and ensuring your site is AI-crawl readyAbout the GuestVincent DeCastro is the Founder and CEO of ABM Agency, a B2B marketing leader that's been reshaping account-based marketing since 2009. With over a decade of experience at the intersection of search, ABM, and AI, Vincent helps enterprise organizations navigate the massive changes in digital behavior driven by zero-click search and generative AI. His agency has been at the forefront of understanding how AI and large language models (LLMs) are redefining visibility, authority, and buyer intent in the modern B2B landscape.Connect with Vincent.

Scrappy ABM brings practical playbooks without breaking the bank as Mason Cosby digs in with Sidney Waterfall from OpenBrand. The conversation opens on poor targeting—often the reason ABM fails—and moves straight into a vertical-specific motion with ABM, high touch, and a land and expand play. Sidney shares how using product data as a “cheat code” helped build and tier a thousand-account list—Premier ~38 and Tier 1 ~100—guided by category, product and data coverage, revenue potential, white space, and churn and retention signals.ㅤThe team audits the list, checks in every six months, and adapts to the economy, overseas production, and renewals. On engagement, they start simple and clean with LinkedIn and outbound, validate that the audience is there, and test problem content, helpful how-to, and industry data and insights. Measurement focuses on hand raisers, target account website engagement, and a single meeting goal across the org—brand vs. demand connected in one ecosystem.ㅤ

Send us a textIn this episode we interview Katrine Rasmussen, a B2B marketer at fashion-tech company Pixelz. She shares a practical playbook for reaching enterprise buyers on LinkedIn with precision and credibility.What you'll learn in this episode:How to build ABM audiences on LinkedIn by combining target companies with exact job titles and locations—then keep them tight around the 300-person minimum for control and relevance.Why “thought leadership ads” outperform company-page ads on CPC and CPM, and how their native look boosts trust with enterprise stakeholders.A repeatable six-month cadence with sales: pick 10–20 priority accounts per rep, map stakeholders and pain points, and align content to each stage of the deal.How to seed a ready-to-post content library for reps (evergreen and timely), use light ghostwriting, and nudge consistent posting without burning the team.Ways to run ultra-narrow campaigns for a single strategic account when you know the pain point (e.g., ESG, pricing, or workflow).Smart calls to action: keep most posts educational and link-free for reach; reserve links for webinars and events—not “book a demo.”Practical measurement: track impressions and clicks with attribution tools so brand exposure still shows up in pipeline, not just last-click.

In this inspiring What's Your Story episode of The Way We See It, Alex reconnects with longtime friend and teammate Rodney “Rocket” Burns, whose journey stretches from chasing Big Ten football dreams to finding purpose through faith, family, and calling. Rodney shares about growing up in poverty, his time playing football and singing with the group Uptown at Evangel University, and how God redirected his life toward both a successful career in engineering and more than 25 years of ministry as a volunteer youth pastor. He opens up about walking through his son's Type 1 diabetes diagnosis, how it shifted his career toward purpose-driven healthcare work, and the life lessons that continue to shape him today. With humility and wisdom, Rodney encourages the next generation to stay disciplined, cut out the noise, and commit fully to the plan God has for their lives. #TheWayWeSeeIt #WhatsYourStory #FaithInAction #BigTenDreams #UptownSingingGroup #EngineerForChrist #YouthPastorLife #FaithfulFatherhood #PurposeDrivenLife #ChristianPodcast Alex Bryant Ministries is focused on helping people be reconciled to God, then within one's own self, and finally being reconciled to our fellow man in order to become disciples. Connect with us and our resources:    Our books - Let's Start Again & Man UP    More about us Like, subscribe, and share. Partner with ABM to place resources in jails and the inner city for $19 a month at alexbryant.org.  Follow us on Facebook or Instagram

Send us a textThe guest on this ABM Done Right Podcast mentioned on LinkedIn recently that in many cases ABM = Almost But Meh.

Andrew Reed is a customer-centric ABM leader with over a decade in B2B technology marketing, currently serving as Global ABM Director at AVEVA. He has scaled the company's ABM program from a single one-to-one pilot into a global motion across 87 enterprise accounts, balancing deep personalization with scalable execution. Passionate about insight-driven strategy and sales alignment, Andrew is reshaping how AVEVA builds customer value, turning ABM into a systematic growth engine that drives stronger relationships and measurable business impact.Watch this episode and learn:The road from one ABM pilot to 87 enterprise accounts globallyHow an ABM value proposition helps shift brand perceptionsWhy moving from digital-first to human-first experiences is key to ABM successHow Andrew uses data and “action boards” to link engagement to pipeline and revenue

The only thing worse than getting no customers is getting the wrong ones. In this solo episode of Scrappy ABM, host Mason Cosby breaks down how misaligned targeting can destroy profit, waste marketing effort, and frustrate every department in the business. He reveals why most B2B programs fail when they focus only on personas, and how to shift toward account-based targeting rooted in real data, not wishful thinking.Mason walks through building a Best Customer Profile (BCP)—a data-backed approach that replaces idealistic wish lists with clear evidence of which customers are actually happy, profitable, and sustainable. Using examples from his own experience, he outlines how to partner with finance, customer success, and sales to define “best,” prioritize accounts, and align your marketing programs with revenue and profit.

How can B2B marketers succeed when every deal involves 11 or more stakeholders?This special Hard Corps Marketing Show takeover episode features an episode from the Connect To Market podcast, hosted by Casey Cheshire. In this conversation, Casey sits down with Adam Needles, CEO and Co-Founder of ANNUITAS, Inc., to unpack the game-changing concept of Buyer Unit Demand (BUD). Adam challenges the outdated reliance on MQLs and ABM and introduces a new framework for engaging the full buying unit, with multiple stakeholders who have diverse roles and needs throughout the journey.He shares how marketers can design conversation tracks that align with real-world buying dynamics and explains why buyer-led orchestration, not sales-led tactics, is the key to driving meaningful engagement and revenue. Adam also discusses the organizational shifts and mindset changes required to fully adopt this buyer-first approach.In this episode, we cover:Why MQLs and ABM fall short in complex B2B buying environmentsHow to map conversation tracks around stakeholder needs and behaviorThe importance of aligning marketing, sales, and automation tools to the buyer journeyWhy focus beats scale when prioritizing content and engagement strategies

What does it take to build a client-centric growth engine in an industry where marketing has long been seen as a support act? Harsha Chachadi shares how FM is rewriting the rules with ABM – one account at a time.

This episode zooms in on fatherhood and godly masculinity, drawing from Man Up, A Guide to Godly Masculinity. Using a Bill Maher monologue on “trad dads” as a cultural springboard, Pastor Alex makes the case for fathers who lead with love, clarity, and authority, parents first, friends second. He unpacks practical dad principles, why “because I said so” can be appropriate at times, how to cultivate teachability and resilience, and why kids must learn it is not all about them. A Steph Curry family story illustrates consequences and commitment at home before commitments on the court. A driveway coaching moment shows how sports develop mental toughness, paying dues, and earning leadership. The charge to dads is simple: show up, speak up, invest daily in your kids' “love tank,” meet them where they are, then bring them where you are in life and faith. Moms are encouraged to release grown kids with wisdom. The goal is to raise leaders, not whiners. Call to Action: Like, subscribe, and share. Partner with ABM to place resources in jails and the inner city for $19 a month at alexbryant.org. #Fatherhood #GodlyMasculinity #TradDad #RaisingLeaders #ManUp #BiblicalFatherhood #FaithAndFamily #ChristianParenting #StrongDads #FamilyLeadership #TheWayWeSeeIt #AlexBryant #PodcastEpisode #RealTalkPodcast #Word

Send us a textBrandon Redlinger posted on LinkedIn that marketing doesn't deserve a seat at the table by default. Marketing doesn't have the respect of the CRO by default. Marketing should have a seat at the table and earn the respect of the CRO and sales, but other members of the C-suite lose confidence in Marketing's ability to contribute more broadly than just branding and campaigns. They need to see that:You develop strategies that directly align with the company's financial objectives.You collaborate more effectively with sales, customer success, product, and finance.You drive measurable impact on business, revenue, and margin growth – and not just pipeline.In this podcast episode, Jayashree Rajan (CMO of Nexla) joined Eric Gruber (CEO of Personal ABM to discuss:1. How CMOs need to rethink what ABM is --- and their approach? You'll see how most CMOs and their teams are only doing list-based marketing or account-based demand gen vs. changing the interactions that all teams have and the account experiences that are delivered across the buying journey and customer lifecycle. 2. How CMOs need to approach ABM readiness and execution.3. How we should take a data-driven evaluation approach for actual impact4. How CMOs need to change their thoughts on scaling and AI when it comes to ABM -- and how we should focus on scaling for impact vs. just scaling activities. 5. How to align your CEO, CRO, CFO, and CCO with marketing when it comes to ABM or a strategic account program. After listening  to this episode, you may want to check out the supporting article below:https://www.personalabm.com/how-cmos-need-to-change-their-thinking-of-what-abm-is/

In this episode of Insights Unlocked, host Nathan Isaacs sits down with Sangram Vajre—co-founder of Terminus and GTM Partners, bestselling author, and pioneer of the Flip My Funnel movement—to explore how customer-first thinking reshapes business growth. Sangram recounts the moment of inspiration that led to flipping the traditional sales funnel on its head and how that napkin sketch evolved into a movement that transformed B2B marketing. Sangram also shares insights from his MOVE framework (Market, Operations, Velocity, Expansion), offering a fresh lens for diagnosing go-to-market (GTM) challenges at every stage of business growth. He dives into the rise of fractional leadership, the role of AI in driving customer insight and product innovation, and why focusing on Net Revenue Retention (NRR) may be the single best way to align teams around growth. Whether you're in marketing, product, UX, or customer experience, this episode will challenge how you think about pipeline, growth, and what it really means to put the customer first. What you'll learn in this episode:  The origin story behind Flip My Funnel and how it reshaped ABM and B2B marketing Why most marketing and sales funnels fail—and what to do instead The MOVE framework: a diagnostic tool for GTM strategy How Net Revenue Retention (NRR) is the ultimate measure of customer-centric growth The rise of fractional roles and what it means for the future of work How AI is changing the way we listen to and serve customers at scale Resources & Links: Sangram Vajre on LinkedIn (https://www.linkedin.com/in/sangramvajre/) GTM Partners (https://gtmpartners.com/) MOVE and other books (https://sangramvajre.com) GTM Mondays newsletter on Substack (https://gtmonday.substack.com/) Nathan Isaacs on LinkedIn (https://www.linkedin.com/in/nathanisaacs/) Learn more about Insights Unlocked: https://www.usertesting.com/podcast

This may be my favorite ever episode. And it's a doozy! I sat down with Nick Panayi, CMO of Inovalon, to explore one of the most comprehensive AI adoption stories I've encountered in healthcare technology marketing. Nick leads a 95-person marketing team at this 2,000-employee data and solutions company, and what they've accomplished in just two years is remarkable. According to our recent survey of the HealthTech Marketing community, only about 7% of companies have an AI strategy roadmap, let alone reach this level of AI integration. This makes Nick's insights particularly valuable for the rest of us on this journey.What impressed me most was how they've made AI accessible across their entire marketing organization. They've created a unified platform called Amaru AI that serves as a no-code environment where marketers can build workflows without technical expertise. By integrating AI tools directly into their existing Monday.com workflow system, they've met their team where they already work rather than forcing adoption of new platforms. Nick also shared fascinating use cases, including AI-powered voiceovers with Eleven Labs, conversational AI prospecting with Synthflow that makes outbound calls, and using Google's Notebook LLM to transform dense white papers into engaging podcast content. Key Topics Covered:"(00:00:00)" Introduction and Nick's Background"(00:03:00)" Building an AI-First Marketing Team"(00:07:00)" Overcoming Barriers - Legal and Team Concerns"(00:10:00)" The AI Roadmap and Tiger Team Approach"(00:12:00)" Scaling AI Adoption Across the Organization"(00:14:00)" Content Creation with AI Scoring"(00:18:00)" Automated Website Tagging and Personalization"(00:22:00)" Agentic AI for Paid Search Advertising"(00:30:00)" Amaru AI Platform Architecture"(00:35:00)" AI Integration in Monday.com Workflows"(00:36:00)" Image Generation and Remix Tools"(00:37:00)" Tega AI for Prospecting and Lead Generation"(00:40:00)" Synthflow - Conversational AI Calling"(00:45:00)" ROI and Measurement Approaches"(00:49:00)" AI Voiceovers and Video Production"(00:51:00)" AI Podcasting with Google Notebook LLM"(00:53:00)" Advice for Agencies and ConsultantsIn this post, I lay out a strategic roadmap that emulates what Nick and team have achieved at Inovalon.If you are interested in discussing this or any other topic, let's have a chat.  Reach out to me directly to schedule a no-obligation discussion. This isn't a sales call, but rather an opportunity to talk through your questions and challenges.Follow me on LinkedIn.Subscribe to The HealthTech Marketing Show on Spotify or watch us on YouTube for more insights into marketing, AI, ABM, buyer journeys, and beyond!Thank you to our presenting sponsors, HIMSS, a leader in advancing health equity, digital innovation, and data-driven care through technology, policy, and community collaboration. And also HealthcareNOW, 24/7 expert shows, interviews, and podcasts, powering healthcare leaders with innovation, policy, and strategy insights.

Caroline Kite is a seasoned ABM leader driving enterprise strategy at Swoogo. She's building a full-funnel, tiered ABM program from scratch - designed to engage marketing-savvy buyers and align tightly with sales. Caroline previously ran ABM programs at Cloudflare, Zuora, and Blue Yonder. With roots in Demand Gen and Field Marketing, she brings a rare blend of precision, creativity, and go-to-market depth to every ABM motion.Watch this episode and learn:How to build a full-funnel ABM strategy in your first 90 daysWhy tailoring tactics by tier is critical in a 400-account programHow to integrate events and direct mail into a seamless ABM motionWhy orchestration - not ownership - is the key to ABM success at Swoogo

Text us your thoughts on the episode or the show!In this episode of OpsCast, hosted by Michael Hartmann and powered by MarketingOps.com, we are joined by Chris Golec, Founder and CEO of Channel99, and Emily Gustin, Business Development Manager at LinkedIn. Chris and Emily share how the shift from individual-level to company-level attribution is transforming how B2B marketing teams measure ROI, particularly in social media.They discuss how LinkedIn and Channel99 are partnering to provide marketers with a privacy-safe approach to connect paid and organic social engagement to website activity and pipeline impact. The conversation explores the implications for ABM and ABX strategies, the evolving landscape of view-through attribution, and how marketing operations professionals can gain deeper insight into brand reach, buyer behavior, and overall performance across the funnel.In this episode, you'll learn:How company-level attribution is changing B2B social measurementThe role of privacy-safe solutions in connecting social engagement to pipeline impactInsights into ABM and ABX strategies informed by better dataHow MOPs teams can leverage attribution to understand brand reach and buyer behaviorThis episode is perfect for marketing operations professionals, B2B marketers, and anyone looking to improve social ROI and attribution strategies.Episode Brought to You By MO Pros The #1 Community for Marketing Operations Professionals Marketing Ops, RevOps, Data Pros, and AI innovators will come together to share what's really working and what's not during the week of Dreamforce. Join the conversation shaping the future of rev ops and AI, and save your spot now at AI Unfiltered, happening October 15th from 2:00 PM to 5:30 PM at Sandbox VR in San Francisco. Just steps away from Dreamforce. Visit tractioncomplete.com to learn more. Join us at MOps-Apalooza: https://mopsapalooza.com/Save 10% with code opscast10Support the show

Cristina Daroca is Senior Director, Head of Americas Marketing at Riverbed Technology, driving ABM and Field Marketing strategies that turn targeted accounts into measurable revenue. With deep expertise in aligning Sales, Marketing, and Customer Success, she uses data-driven insights and AI to scale personalized programs and deliver real business impact across complex enterprise accounts.Watch this episode and learn:How to unite Sales, Marketing, and CS around a focused account listWhy merging ABM and Field Marketing creates stronger engagement and ROIStrategies to run One-to-one, One-to-few, and One-to-many programs effectivelyHow AI is transforming account research, content personalization, and forecasting

Altar calls have long been a defining moment in church services, a time when people move from hearing the Word to responding to it. In this episode of The Way We See It, Alex talks with longtime friend and pastor Scotty Gibbons, lead pastor of People's Church in Oklahoma City and founder of RealLife Family Ministries. Together, they explore the heart, preparation, and practical steps that make altar calls effective, not only for unbelievers seeking salvation but also for believers encountering God in fresh ways. Scotty shares wisdom on prayer, Scripture, clarity, and intentionality, offering encouragement to pastors to always give people the opportunity to respond to the message of salvation. This conversation is a powerful reminder that altar calls are not just tradition, they are a moment for transformation. Call to Action To connect with Scotty his website is https://realifefamily.org/  Like, subscribe, and share. Partner with ABM to place resources in jails and the inner city for $19 a month at alexbryant.org. #EffectiveAltarCalls #ScottyGibbons #TheWayWeSeeIt #FaithInAction #ChurchLeadership #GospelCentered #SalvationMessage #ABM Alex Bryant Ministries is focused on helping people be reconciled to God, then within one's own self, and finally being reconciled to our fellow man in order to become disciples. Connect with us and our resources:    Our books - Let's Start Again & Man UP    More about us Like, subscribe, and share. Partner with ABM to place resources in jails and the inner city for $19 a month at alexbryant.org.  Follow us on Facebook or Instagram

John Hunt presents to The Space Show are ready! Sunday, 10-5-25For the quick summary, we started our program with John Hunt as the guest talking about nuclear weapons development and space exploration technologies. The Space Show participants in the Zoom meeting explored various aspects of nuclear weapons history, including bomb designs, testing, and strategic implications, while also discussing the potential for nuclear technologies in space missions and propulsion systems. The conversation concluded with discussions about current and future space exploration initiatives, including reactor technologies and launch schedules, with participants expressing concerns about political and technical challenges. Several Space Show participants were with us in the meeting including Marshall Martin, Peter Forman, John Jossy, Dr. Ajay Kothari, Dr. Phil Swan, Dr. James Benford, & Tim WeaverOur more detailed summary follows. John Hunt discussed his presentation on the evolution of nuclear weapons, including its funding and technological aspects. Marshall shared his interest in manufacturing composites and nanocarbon tubes in space, predicting that medical applications and materials science would be the next big cash cows in space development and was looking to connect the dots to the early tech being discussed by John Hunt. We discussed the potential for producing semiconductors and nanotubes in space, with Marshall suggesting that zero-gravity environments could enable the production of longer nanotubes for stronger materials like nanotube rope, which could be used in space elevators.David Livingston introduced the Sunday Space Show program, mentioning upcoming guests and topics, including a discussion on nuclear weapon development and its impact on space with John Hunt. The conversation ended with introductions of various participants and a brief overview of the show's format.Early on John introduced us to Project Orion as he mentioned his history interest including the work of Freeman Dyson's son, George Dyson who wrote a book about his fathers work. John Jossy expressed interest in reading the book, and they discussed the now-defunct nuclear space website, which had provided valuable information.Hunt discussed the history and development of nuclear weapons, focusing on the physics behind atomic and nuclear fission, and the creation of the first atomic bombs, “Little Boy” and “Fat Man,” used in World War II. He explained the evolution of bomb designs, including the transition from solid to hollow core plutonium spheres for improved yield and the introduction of fusion components in the Teller-Ulam design, which significantly increased explosive power. John also highlighted the Soviet Union's alternative “layer cake” design, which used a central fission bomb surrounded by a lithium deuteride layer for fusion, and noted the cryogenic technology developed for these weapons, which later found applications in space exploration.Our guest explained the evolution of nuclear weapons, focusing on the development of thermonuclear bombs and their components. He described how lithium deuteride was used in fusion reactions, leading to the creation of tritium and increased yield through fission. The discussion covered various weapon designs, including the Mark 17, Mark 28, and the 25-megaton Mark 41 bomb. John also mentioned Ted Taylor's contributions to bomb design and his work on the Orion nuclear-powered spacecraft project, which was canceled due to the Test Ban Treaty.The discussion focused on historical nuclear weapons development, John Hunt explaining that Project Orion conducted conventional explosive tests but never pursued nuclear testing. David suggested visiting government nuclear museums across the US, including Las Vegas and New Mexico, which house exhibits and remnants of nuclear testing. The conversation then shifted to the evolution of nuclear weapons, noting that while the Soviet Tsar bomb was primarily a propaganda device, the US responded by developing smaller, multiple-warhead systems to counter potential ABM defenses, leading to a shift from large single-warhead bombs to more numerous but smaller thermonuclear devices, with both countries eventually deploying around 100,000 strategic warheads each by the mid-1980s.The discussion focused on nuclear weapons and missile defense systems. Hunt explained that Soviet ICBM deployments were initially vulnerable to Minuteman III counterforce capabilities, but Russian silo hardening and U.S. missile number limitations led to Russian achievement of assured destruction capability. The group then discussed a 1957 nuclear test where a manhole cover was launched at escape velocity speeds, with guest James noting this was a deliberate test and not accidental. The conversation concluded with a discussion of current missile defense systems, including the Golden Dome concept using hit-to-kill interceptors, and concerns about North Korea's development of MERV missiles.Next up was a discussion regarding the strategic implications of nuclear weapons, particularly focusing on the challenges of responding to a North Korean attack due to the complex geopolitical landscape involving Russia, China, Japan, and South Korea. They explored the potential electromagnetic pulse (EMP) effects of nuclear weapons on satellite systems like Starlink and the historical development of anti-ballistic missile systems, including exo-atmospheric and microwave-induced detonation technologies. James shared insights from his experience with Soviet microwave weapons research, noting that while these systems were studied extensively, they were never deployed. The conversation concluded with a question about the transition from using nuclear power in satellites to planning for its use on the surfaces of the moon and Mars.We also talked about the history and future of nuclear technology in space exploration, with James noting that nuclear rockets could enable substantial payloads for solar system exploration. They explored how nuclear technology developed from weapons to civilian power, with Hunt suggesting that without the military budget, space program development would have been slower. Ajay raised questions about Russia's Burevestnik nuclear-powered missile program, which James and Hunt explained was similar to a canceled US program but deemed impractical due to radioactive contamination risks.Ajay focused on nuclear reactor technologies, particularly molten salt reactors and uranium isotopes. Dr. Kothari explained that molten salt reactors using uranium-233 could be safer in the event of an accident as the molten salt would freeze and become non-fissile upon contact with the ground. Hunt noted that uranium-233's higher radioactivity makes it difficult to handle, while confirming it produces similar energy output to other isotopes. The conversation concluded with a discussion about the feasibility of gun-launched space missions, with several participants expressing skepticism about spin launch concepts due to drag issues at high speeds, while Phil suggested that robust propulsion technology could handle high G-forces.The feasibility of hypersonic velocities and space travel was brought up with Phil asserting that it's possible to achieve orbital velocity despite atmospheric drag, while others, including and James, disagreed, citing significant challenges. The conversation shifted to the potential of nuclear technologies for space travel, with Phil suggesting underground nuclear explosions to power rockets, though Jossy noted legal and operational limitations. James highlighted the need for high-thrust rockets for interplanetary travel. They mentioned a promising paper on a centrifugal liquid-fuel propulsion system with a high specific impulse, which could be a significant advancement for space travel.We had much to say about nuclear rockets, with Phil explaining that nuclear rockets face challenges with the Oberth effect due to their inability to provide short, high-thrust bursts compared to chemical rockets. Marshall raised concerns about the potential impact of nuclear rocket launches on space stations, but Phil suggested that the radiation environment in space would make astronauts less concerned about nuclear launches. Hunt provided insights into contemporary nuclear weapons, noting that most are thermonuclear and that Russia is attempting to become a near-parity power with the U.S. and China. The discussion concluded with John explaining the potential risks and political implications of Russia using tactical nuclear weapons, emphasizing the importance of avoiding an escalation to full-scale nuclear war.Before ending we discussed nuclear power options for space missions, particularly focusing on a 100-kilowatt fission reactor planned for the moon by 2030. Marshall and others debated whether government or commercial entities should develop these reactors, with Marshall suggesting a public-private partnership might be best. The conversation concluded with a discussion about Artemis II's February 5th launch date, with participants expressing skepticism about whether it would actually proceed as scheduled, given NASA's history of delays.This program is audio archived at www.thespaceshow.com and doctorspace.substack.com for this program date. The Zoom video is also archived on our Substack site.Special thanks to our sponsors:Northrup Grumman, American Institute of Aeronautics and Astronautics, Helix Space in Luxembourg, Celestis Memorial Spaceflights, Astrox Corporation, Dr. Haym Benaroya of Rutgers University, The Space Settlement Progress Blog by John Jossy, The Atlantis Project, and Artless EntertainmentOur Toll Free Line for Live Broadcasts: 1-866-687-7223For real time program participation, email Dr. Space at: drspace@thespaceshow.comThe Space Show is a non-profit 501C3 through its parent, One Giant Leap Foundation, Inc. To donate via Pay Pal, use:To donate with Zelle, use the email address: david@onegiantleapfoundation.org.If you prefer donating with a check, please make the check payable to One Giant Leap Foundation and mail to:One Giant Leap Foundation, 11035 Lavender Hill Drive Ste. 160-306 Las Vegas, NV 89135Upcoming Programs:No program for Tuesday, Oct. 7, 2025 | Tuesday 07 Oct 2025 700PM PTGuests: Dr. David LivingstonNo program for today, Oct. 7, 2025Broadcast 4441 Hotel Mars featuring Mark Whittington, journalist | Wednesday 08 Oct 2025 930AM PTGuests: Mark Whittington, John Batchelor, Dr. David LivingstonHotel Mars with Mark Whittington on NASA Life on Mars Announcement and moreBroadcast 4442: Andrew Chanin | Friday 10 Oct 2025 930AM PTGuests: Andrew ChaninAndrew talks about the ETF market, commercial space investment and trendsBroadcast 4443 Jack Kingdon | Sunday 12 Oct 2025 1200PM PTGuests: Jack KingdonJack discusses his paper “3 months transit time to Mars for human missions using SpaceX Starship”Special thanks to our sponsors:Northrup Grumman, American Institute of Aeronautics and Astronautics, Helix Space in Luxembourg, Celestis Memorial Spaceflights, Astrox Corporation, Dr. Haym Benaroya of Rutgers University, The Space Settlement Progress Blog by John Jossy, The Atlantis Project, and Artless EntertainmentOur Toll Free Line for Live Broadcasts: 1-866-687-7223For real time program participation, email Dr. Space at: drspace@thespaceshow.comThe Space Show is a non-profit 501C3 through its parent, One Giant Leap Foundation, Inc. To donate via Pay Pal, use:To donate with Zelle, use the email address: david@onegiantleapfoundation.org.If you prefer donating with a check, please make the check payable to One Giant Leap Foundation and mail to:One Giant Leap Foundation, 11035 Lavender Hill Drive Ste. 160-306 Las Vegas, NV 89135Upcoming Programs:No program for Tuesday, Oct. 7, 2025 | Tuesday 07 Oct 2025 700PM PTGuests: Dr. David LivingstonNo program for today, Oct. 7, 2025Broadcast 4441 Hotel Mars featuring Mark Whittington, journalist | Wednesday 08 Oct 2025 930AM PTGuests: Mark Whittington, John Batchelor, Dr. David LivingstonHotel Mars with Mark Whittington on NASA Life on Mars Announcement and moreBroadcast 4442: Andrew Chanin | Friday 10 Oct 2025 930AM PTGuests: Andrew ChaninAndrew talks about the ETF market, commercial space investment and trendsBroadcast 4443 Jack Kingdon | Sunday 12 Oct 2025 1200PM PTGuests: Jack KingdonJack discusses his paper “3 months transit time to Mars for human missions using SpaceX Starship”Live Streaming is at https://www.thespaceshow.com/content/listen-live with the following live streaming sites:Stream Guys https://player.streamguys.com/thespaceshow/sgplayer3/player.php#FastServ https://ic2646c302.fastserv.com/streamStream Guys https://player.streamguys.com/thespaceshow/sgplayer3/player.php#FastServ https://ic2646c302.fastserv.com/stream Get full access to The Space Show-One Giant Leap Foundation at doctorspace.substack.com/subscribe

In this episode, I speak with Susan Roth, Senior Director of Marketing at Netrality Data Centers, about her remarkable journey from marketing leader to AI agent builder. Susan shared how she went from being uncertain about AI's role in marketing to becoming a pioneer in building sophisticated AI workflows and agents, while managing a small marketing team and investing significant personal time and resources into her education.What makes Susan's story particularly compelling for healthcare technology marketers is her practical approach to implementation. She's not just theorizing, she's actively using it to transform how a small marketing team operates. From editing video in minutes instead of hours to creating automated research workflows that cost just $1.50 per execution, Susan demonstrates how AI agents can enable small teams to compete at scale. She also offers a pragmatic yet optimistic view of AI's impact on the workforce, emphasizing that organizations will need people to manage and maintain these systems, and that the key is learning to work alongside AI rather than being replaced by it.For marketing leaders feeling overwhelmed by AI's rapid evolution, Susan's advice is straightforward: start small with low-risk use cases, embrace discomfort as part of the learning process, and remember that AI literacy is an ongoing journey rather than a destination. Her most important message is to "do it scared"—because waiting on the sidelines is no longer an option for marketers who want to remain competitive.Key Topics Covered[00:00:00] - Introduction[00:02:00] - Discovering AI as a Human Evolution Story[00:06:00] - Learning Resources: Marketing Profs B2B Forum[00:09:00] - Shifting Behavior: From Search Engine to Strategic Partner[00:10:00] - Introduction to Agentic Workflows[00:12:00] - The AI Build Lab: Four-Week Foundations Course[00:16:00] - The Builder Mindset for Marketers[00:18:00] - Key Tools: Notion, Typing Mind, and Cassidy[00:20:00] - Daily AI Applications in Marketing Work[00:21:00] - Use Cases: Research, Content Creation, and Video Production[00:25:00] - Building 50 Agents: From Research to Email[00:28:00] - The Cipher Agent: Automated Sales Research Workflow[00:31:00] - AI Adoption: Strategic Use vs. Individual Tools[00:33:00] - The Future of Marketing Teams: Humans and Agents Working Together[00:35:00] - The "Do More with Less" Question and Workforce Implications[00:37:00] - The Importance of Hiring and Training Young People[00:39:00] - Advice for Getting Started: Pick One Small Use Case[00:40:00] - Learning to Prompt and Using AI to Teach AI[00:41:00] - The Ongoing Journey: Being Comfortable with Being UncomfortableIf you are interested in discussing this or any other topic, let's have a chat.  Reach out to me directly to schedule a no-obligation discussion. This isn't a sales call, but rather an opportunity to talk through your questions and challenges.Follow me on LinkedIn.Subscribe to The HealthTech Marketing Show on Spotify or watch us on YouTube for more insights into marketing, AI, ABM, buyer journeys, and beyond!Thank you to our presenting sponsors, HIMSS, a leader in advancing health equity, digital innovation, and data-driven care through technology, policy, and community collaboration. And also HealthcareNOW, 24/7 expert shows, interviews, and podcasts, powering healthcare leaders with innovation, policy, and strategy insights.

En este episodio he compartido los cuatro modelos de crecimiento en B2B: producto, ventas, marketing y cliente. Producto: funciona en fases iniciales, cuando tu solución es tan innovadora que se vende sola. Ventas: el más común, pero cada vez más limitado porque los compradores apenas pasan un 17% del proceso hablando con vendedores. Marketing: inversión a medio plazo, imprescindible hoy para atraer y retener, aunque no da resultados inmediatos. Cliente: el más potente ahora mismo, porque pone la confianza y la experiencia en el centro y alinea marketing, ventas y equipo técnico para crecer de forma sostenible. La clave es identificar de dónde viene tu crecimiento real y si ese modelo sigue encajando con el contexto actual de tu mercado. Si notas que te cuesta captar clientes como antes, quizás ha llegado el momento de replantear tu estrategia. Si quieres seguir profundizando en cómo hacer crecer tu empresa B2B de forma más rentable, suscríbete gratis en leticiadelcorral.com/gratis.

In the closing episode of our Christian Businessman Series, Alex sits down with Tim Paulson, Co-CEO of Emery Sapp & Sons, one of the largest construction companies in the Midwest. From his humble start as a “Rodman” on a survey crew to leading a billion-dollar enterprise, Tim's journey is a testimony to faith, perseverance, and God's purpose in the marketplace. He shares about the importance of accountability, lessons learned from mentors at Evangel, the “Four C's” that shaped his career, and why caring like Christ is the ultimate differentiator in leadership. Tim's story reminds us that true success isn't just about building projects—it's about building people and reflecting Jesus in every sphere of influence.

In this episode, I'm joined by three exceptional members of our Healthtech Marketing Network - Mariana Small, Elena Putilina, and Amy Swanson - who spearheaded our first-ever AI Cohort project. Together, they surveyed over 100 healthtech marketing leaders to understand how our community is actually using AI in their day-to-day work, moving beyond the hype to examine practical applications and real challenges.The research revealed some fascinating insights about where we stand as an industry. While 93% of respondents are using AI in some capacity, very few organizations have successfully integrated AI into their core workflows or developed strategic roadmaps for implementation. Perhaps most telling, almost no one is measuring AI's impact beyond basic productivity metrics, creating a significant gap between leadership's enthusiasm and actual business value demonstration.While leadership teams are generally supportive and see potential value, they're looking for AI to drive demand generation and performance improvements - not just cost savings. However, marketers are struggling with workflow integration, tool selection overwhelm, and demonstrating clear ROI. The community has identified four key areas where they need help: AI-based search optimization, future skills development, creating repeatable workflows, and establishing governance frameworks.This research confirms we're still in the early stages of AI adoption in healthtech marketing, but it also provides a clear roadmap for moving from experimentation to strategic implementation. The findings show that while the enthusiasm is there, we need to focus on building proper foundations.Key Topics Covered"(00:00:00) Introduction""(00:01:00) Meet the AI Cohort Team""(00:05:00) State of AI Usage in Healthtech Marketing""(00:07:00) Most Popular AI Tools and Applications""(00:09:00) The Measurement Challenge""(00:12:00) Management Expectations vs. Reality""(00:16:00) Organizational Bottlenecks and Barriers""(00:18:00) The Need for AI Champions""(00:19:00) What the Community Wants Next""(00:22:00) Governance and Ethics Considerations""(00:23:00) Personas, Sales Enablement, and Search""(00:26:00) Strategic vs. Tactical AI Implementation""(00:30:00) Closing Advice from the Research Team""(00:33:00) Key Takeaways and Webinar Announcement"Join us for an in depth webinar covering the AI Cohort Research on October 8th at 1 pm ET.If you are interested in discussing this or any other topic, let's have a chat.  Reach out to me directly to schedule a no-obligation discussion. This isn't a sales call, but rather an opportunity to talk through your questions and challenges.Follow me on LinkedIn.Subscribe to The HealthTech Marketing Show on Spotify or watch us on YouTube for more insights into marketing, AI, ABM, buyer journeys, and beyond!Thank you to our presenting sponsors, HIMSS, a leader in advancing health equity, digital innovation, and data-driven care through technology, policy, and community collaboration. And also HealthcareNOW, 24/7 expert shows, interviews, and podcasts, powering healthcare leaders with innovation, policy, and strategy insights.

Send us a textIn this episode of the ABM Done Right Podcast, Eric Gruber (CEO of Personal ABM) talks to Rachel Donner at Snyk about their ABM programs in relation to their customer success programs. You will hear:1. How true ABM belongs closer to sales and CS than marketing, and why the CRO and CCO should own it.2.  What true 1:1 ABM is - and how Snyk is using it to drive adoption, retention, and account expansion. 4.  The 1:1 ABM content that is needed to protect and expand accounts.  

In this episode of the Scaling Japan Podcast, we're joined by Kenneth Jeng, a Japan Startup Ecosystem Veteran and a long-time ecosystem builder who has worked across the U.S. and Japan.This is Part 1 of a two-part series recorded in November 2024 with Kenneth.Kenneth shares hard-hitting insights on what's really holding Japan's startup ecosystem back — from the cultural and structural roadblocks to limited business development capabilities and lingering visa barriers for foreign entrepreneurs.He offers a rare comparison between Japan and the U.S. startup environments, outlining why IPOs in Japan don't function like exits, how the country's high living standards may be dulling entrepreneurial hunger, and why so many promising startups stall before reaching scale.If you're a founder, investor, or policymaker interested in Japan's startup space, this is a must-listen for understanding where things stand and what's starting to change. Stay tuned for Part 2 where we go deeper into founder mindsets, investor culture, and the future of Japan's startup growth.AIM B2B – Integrated Marketing & PR in AsiaThis episode is sponsored by Custom Media, Tokyo's leading integrated marketing and PR agency since 2008, helping global brands expand across Japan and APAC.They can help you with:- Localized storytelling to build trust in Asian markets- Strategic performance marketing for measurable growth- Account‑based marketing (ABM), paid media, GEO, and SEO- HubSpot‑certified CRM & marketing automation- Data‑driven implementation with cultural expertiseLearn more about AIM B2B Show Notes:00:00 – Introduction02:55 – Differences in Ecosystems07:45– Current Narratives and Trends12:38 – IPO in Japan16:27 – Immigration and Visa for Startups in Japan18:57 – Living Standard in Japan for Entrepreneurs26:30 – Pros of Japan Startup Ecosystem31:20 – Venturing and Scaling41:42 – Comparing Growth Rate46:30 – Importance of Business Development & Team51:17 – Scaling in JapanLinks from Guest Appearance:

In this episode of The Way We See It, Alex has a rich and thought-provoking conversation with Jason Hurt, Founder and Principal Consultant at Hurt Consulting, an organization dedicated to guiding faith-based nonprofits and mission-driven organizations toward sustainable impact. Jason shares his bold journey of leaving corporate America—stepping away from power, performance, and a comfortable paycheck—to follow God's call into the nonprofit world. After briefly owning a business, he quickly realized that his deeper purpose wasn't in profit margins but in people and mission. Now, he helps leaders align vision with impact and navigate real transformation. Jason shares some of the key lessons he's learned along the way: Never trade influence for impact. Surround yourself with people who aren't impressed by you. And regularly audit your calendar to make sure your time reflects your values. With the release of his new book, Climbing Down the Ladder, Jason is a voice for men looking to exchange hustle for calling, and success for significance. #ChristianBusinessman #FaithAndLeadership #PurposeDrivenLife #ClimbingDownTheLadder #JasonHurt #HurtConsulting #FromSuccessToSignificance #NonprofitLeadership #KingdomImpact #MenOfFaith #TheWayWeSeeItPodcast #FaithInAction #AuthenticLeadership #AuditYourCalendar #LeadWithPurpose #ChristianMenWhoLead Alex Bryant Ministries is focused on helping people be reconciled to God, then within one's own self, and finally being reconciled to our fellow man in order to become disciples. Connect with us and our resources:    Our books - Let's Start Again & Man UP    More about us Like, subscribe, and share. Partner with ABM to place resources in jails and the inner city for $19 a month at alexbryant.org.  Follow us on Facebook or Instagram

Successful marketers are able to anticipate and act on opportunities and trends, but what happens when the next 10 days can be as difficult to predict as the next 10 years? Agility requires not only rapid responses to changing market conditions, but also the ability to anticipate and proactively shape those conditions to your advantage. It's no longer enough to react; you have to predict and influence.Today, we're going to talk about navigating the uncertainties of the current digital advertising environment and maximizing ROI when forecasting feels like gazing into a crystal ball. To help me discuss this topic, I'd like to welcome, Heidi Bullock, CMO at Tealium. About Heidi Bullock Currently the CMO of Tealium, a customer data platform (CDP) provider, Heidi Bullock is an experienced marketing executive who has built a 20+ year career working at both global enterprise technology companies and start-ups. Prior, she was the CMO of Engagio, where she was responsible for the go-to-market strategy, product marketing, internal sales, corporate communications and ABM initiatives. Before Engagio, Heidi was the Group Vice President of Global Marketing at Marketo. Heidi has contributed to key thought leadership guides, including the Clear and Complete Guide to ABM Analytics and the Definitive Guide to Account-Based Marketing, Lead Generation, Content, Mobile Marketing, and Engaging Email. Heidi is a frequent speaker and guest lecturer for B2B marketing. Heidi Bullock on LinkedIn: https://www.linkedin.com/in/hbullock/ Resources Tealium: https://www.tealium.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow Try ZipRecruiter for FREE at ZipRecruiter.com/audio Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.showCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

In this AI Quick Take episode, I take a look at one of the most fascinating yet misunderstood applications of AI in healthcare: digital twins. While this concept has been around in engineering and technology circles, I wanted to explore what it really means for us as healthcare marketers and why it could be a game-changer for our industry.A digital twin is essentially a virtual model of a real-world process, system, or even a person. Think of it as a digital replica that can simulate how real things behave. In healthcare, we're already seeing exciting applications, such as simulated patient flow through emergency departments, personalized treatment modeling for individual patients, and even simulations of medical devices like pacemakers or MRI machines. What makes these particularly powerful for marketers is that, unlike static personas, digital twins continuously ingest real-world data and evolve over time. I outlined three key marketing use cases that could transform how we work. Creating digital twins of our buyers - essentially persona modeling on steroids. Simulating the value of products before customers ever buy.Helping prospects experience outcomes before deployment.The bottom line is that digital twins could help us solve healthcare's notorious long sales cycles by moving from "trust us, our solution works" to "here's exactly how it'll work in your specific environment." I believe the vendors who master this capability over the next few years will have a significant competitive advantage, being able to prove value in weeks rather than months through immediate outcome simulation.Key Topics Covered“Introduction to Digital Twins (00:00:00)”“Healthcare Applications (00:02:00)”“Marketing Advantages (00:04:00)”“Buyer Digital Twins (00:05:00)”“Product Marketing Applications (00:07:00)”“Sales Enablement (00:08:00)”“Getting Started - Customer Data (00:10:00)”“Content Development Strategy (00:11:00)”“Demo Differentiation (00:11:00)”“Future Vision (00:13:00)”“Closing Advice (00:14:00)”If you are interested in discussing this or any other topic, let's have a chat.  Reach out to me directly to schedule a no-obligation discussion. This isn't a sales call, but rather an opportunity to talk through your questions and challenges.Follow me on LinkedIn.Subscribe to The HealthTech Marketing Show on Spotify or watch us on YouTube for more insights into marketing, AI, ABM, buyer journeys, and beyond!Thank you to our presenting sponsors, HIMSS, a leader in advancing health equity, digital innovation, and data-driven care through technology, policy, and community collaboration. And also HealthcareNOW, 24/7 expert shows, interviews, and podcasts, powering healthcare leaders with innovation, policy, and strategy insights.

Descubren pista de aterrizaje clandestina en Chihuahua Cineteca Nacional celebra serie “Las Muertas” de Luis EstradaTrump planea tarifa de 100 mil dólares para visas H-1B en EUMás información en nuestro podcast

This episode of the OnBase Podcast delivers a masterclass in building modern go-to-market strategies with ABM at their heart. Host Paul Gibson talks with Robert Norum about why a focused, account-based approach is no longer optional for B2B organizations—it's essential. Robert breaks down the journey from traditional, volume-based marketing to a sophisticated, tiered ABM model that aligns the entire organization.The conversation uncovers the most common challenges businesses face when adopting ABM, from securing leadership buy-in to managing expectations and moving beyond outdated MQL metrics. Robert provides a clear roadmap for success, emphasizing that ABM is not just a marketing tactic but a company-wide directive that unites sales, marketing, and customer success into a single, powerful growth engine.Listen to the full episode to gain the confidence and clarity needed to make ABM your primary GTM strategy.Key TakeawaysABM is the Go-to-Market StrategyFor enterprise organizations, ABM should be the central GTM strategy, not just another marketing program.Focus is EverythingAn account-based approach forces you to concentrate your budget, resources, and people on the accounts that truly matter..Alignment is Non-NegotiableSuccess depends on creating a "SWAT team" across sales, marketing, and customer success, all working toward shared account goals.Pilots Can Be a TrapTreating ABM as a short-term pilot is a recipe for failure; it requires long-term investment and commitment from the top down.Measure What MattersMove beyond MQLs and vanity metrics. Focus on moving the dial within target accounts, expanding your footprint, and creating real pipeline opportunities..Quotes"ABM is the glue that has the potential to really connect organizations and break down silos across different teams"Best Moments (04:37) – The Evolution of ABM: Robert discusses how ABM grew from a one-to-one approach for large enterprises to a scalable, multi-tiered strategy.(09:05) – The Case for Focus: Why concentrating on high-value accounts is the most critical decision a B2B business can make today.(20:12) – The Biggest ABM Challenge: The most common mistake companies make is diving in without defining what ABM means for their organization and getting leadership buy-in.(24:17) – The End of Silos: How an account-based approach fosters an equal partnership between sales and marketing.(30:50) – Winning Over Leadership: Strategies for building a compelling business case for ABM and getting the C-suite excited.(42:40) – The Role of AI: How AI will accelerate ABM, but human intelligence remains essential to brief, interpret, and quality-check the output.Resource RecommendationsBooks:Account-Based Marketing: The Definitive Handbook for B2B Marketers by Bev Burgess.Shout-OutsJon Miller - MarTech entrepreneur,Co-founder at Marketo and EngagioMarta George - Head of EMEA AMB Programmes, Ping Identity.Lianne O'Connor - Global Field & ABM Marketing Director, Fluke Corporation.Andy Johnson - Founder and Director of Client Strategy, HUT 3.Charlotte Graham-Cumming - CEO, Ice Blue Sky Corporation.About the GuestRobert Norum is a B2B Marketer with over 30 years experience. He has worked in magazine publishing, IT distribution, marketing agencies and for the last 20 years as an independent marketing consultant. During this time he has worked on brand, demandgen, channel, ecommerce and sales enablement. For the last 10 years he had specialised in ABM working with a number of leading agencies and directly for wide cross-section of global brands. Since 2017, he has delivered the ABM Essentials training course for B2B Marketing training over 750 marketing professionals in the process. Robert has also been the ABM and Demand Strategy Expert on Propolis since its launch.Connect with Robert.

In this episode of the Scaling Japan Podcast, we welcome back Rina Sakuraba, Founder and CEO of Coaching Leaders Japan, for Part 2 of our deep dive into Japanese communication and leadership culture.Rina breaks down two essential concepts that drive how people communicate and make decisions in Japan, Honne (true feelings) and Tatemae (public face). These cultural dynamics impact everything from feedback and trust to accountability and external negotiations.You'll learn how to spot the subtle signs of Tatemae, how to encourage honest feedback (Honne) in your teams, and how to avoid miscommunication that could derail a project.If you're a business leader, consultant, or team member operating in Japan, this episode is packed with real-world examples and practical strategies to help you build stronger, more transparent relationships in a culturally respectful way.AIM B2B – Integrated Marketing & PR in Asia This episode is sponsored by Custom Media, Tokyo's leading integrated marketing and PR agency since 2008. They have recently rebranded to AIM B2B, helping global brands expand across Japan and APAC.• Localized storytelling to build trust in Asian markets • Strategic performance marketing for measurable growth • Account‑based marketing (ABM), paid media, GEO, and SEO • HubSpot‑certified CRM & marketing automation • Data‑driven implementation with cultural expertiseLearn more about AIM B2B : hi.switchy.io/h7TM Show Notes:00:00 – Introduction01:47 – What is Ho-Ne and Ta-te-maye?15:16 – How does Ho-Ne and Ta-te-maye affect business?23:21 – Management, Ho-Ne and Ta-te-maye26:30 – How to balance Ho-Ne and Ta-te-maye in meetings30:31 – Applying it in external negotiation with companies34:20 – How do you know if someone is speaking Ta-te-maye?43:10 – Methods to gently express Ho-Ne46:30 – Accountability49:10 – Key NotesLinks from Guest Appearance:

In this episode of The Way We See It, Alex sits down with Steve Rook, CEO of Sunrise Lawn and Tree in Nixa, Missouri. As part of our Christian Businessman Series, Steve shares how he integrates faith, leadership, and service into his work as a business owner and community leader. From humble beginnings to running a successful company, Steve opens up about the values that drive him, the lessons he's learned in business, and the importance of honoring God through every decision. Whether it's navigating challenges, managing employees, or raising a family—Steve reminds us that faith isn't something you add to your life… it's the foundation.

Ricky Abbott is President, Americas at Transmission, where he leads the agency's growth and client partnerships across the region. With more than 20 years of experience in B2B marketing, he has helped global brands align brand, demand, and ABM strategies to drive measurable business impact.

In this episode, I had the pleasure of speaking with John Lynn, founder of Healthcare IT Today and Swaay Health, and Brittany Quemby, who leads their marketing effort. We discussed the evolving landscape of healthcare technology buyers and the marketing strategies that are most effective in today's increasingly challenging environment.John provides insights into how the healthcare technology buyer is changing and how the committee-driven decision-making process has become even more complex. Buyers are only investing in solutions with clear ROI or AI connections. Without these elements, vendors find themselves in an education mode, preparing for when budgets eventually open up.We also discussed the three major pain points keeping healthcare leaders awake at night: security threats (the 3 AM breach call), AI strategy challenges (navigating the current "best of breed" landscape while waiting for all-in-one solutions), and EHR optimization (maximizing the massive investments already made).Key Topics:“(00:00:00) Introduction”“(00:01:00) - The Origin Story of Swaay Health”“(00:04:00) - The Evolving Healthcare Technology Buyer”“(00:07:00) - Major Pain Points for Healthcare Leaders”“(00:11:00) - Sources of Trust and Influence”“(00:17:00) - The Access Problem”“(00:19:00) - What's Working in Marketing”“(00:25:00) - Video Content Strategy at HIMSS”“(00:28:00) - Content Formats and Trends”“(00:33:00) - Future Marketing Trends”“(00:37:00) - Go-to-Market Strategy Recommendations”If you are interested in discussing this or any other topic, let's have a chat.  Reach out to me directly to schedule a no-obligation discussion. This isn't a sales call, but rather an opportunity to talk through your questions and challenges.Follow me on LinkedIn.Subscribe to The HealthTech Marketing Show on Spotify or watch us on YouTube for more insights into marketing, AI, ABM, buyer journeys, and beyond!Thank you to our presenting sponsors, HIMSS, a leader in advancing health equity, digital innovation, and data-driven care through technology, policy, and community collaboration. And also HealthcareNOW, 24/7 expert shows, interviews, and podcasts, powering healthcare leaders with innovation, policy, and strategy insights.

Dave Burnett is the CEO and Founder of AOK Marketing, a digital marketing agency specializing in AI-driven SEO, paid media, and lead generation. AOK Marketing helps companies grow by optimizing their online presence through modern tools and strategies. Dave is a digital transformation expert who has mentored over 1,000 businesses and trained professionals through the Canadian Marketing Association. He previously co-founded Achievers.com, which was acquired for $110 million, and has started multiple other ventures, including PromotionalProducts.com. In this episode… Google's dominance in search is being questioned in the age of AI. With new tools like ChatGPT, Claude, and Perplexity changing how people find information, is traditional SEO becoming obsolete? And how can companies ensure they're still discoverable when clicks are disappearing? Online marketing and AI expert Dave Burnett unpacks the changing landscape of online search and explains why businesses need to look beyond backlinks and keywords. Dave emphasizes that entity authority — how consistently your business is represented online — is now crucial for visibility in AI-driven search. He shares strategies for optimizing websites, tracking prompts, and maintaining your brand's visibility in both traditional and AI-powered search results. Tune in to this episode of the Smart Business Revolution Podcast as John Corcoran interviews Dave Burnett, CEO of AOK Marketing, about the intersection of SEO, AI, and digital marketing strategy. Dave shares insights on entity optimization, tracking AI search performance, and the tools that help him scale faster. The conversation also touches on ABM campaigns, technical SEO, and building AI-friendly web infrastructure.

In this episode of The Way We See It, part of our Christian Businessman Series, Pastor Alex talks with longtime friend Dr. Tony Robinson, Director of Human Resources for Certified Staff at Independence School District and former superintendent. The conversation traces their connection back to Evangel, then moves into Tony's journey as a husband, father, and leader in education. He shares candidly about his faith walk, the challenges of balancing work and family, and how he strives to honor God in every area of life. Dr. Robinson offers practical advice for men navigating leadership, faith, and responsibility—reminding us that at the end of the day, he's a man just like the rest of us, doing his best to live with excellence, integrity, and purpose. #ChristianBusinessman #FaithInEducation #LeadershipMatters #MenOfFaith #KingdomLeadership #TheWayWeSeeItPodcast #PublicSchoolLeadership #FaithAndWork #PurposeDrivenLife #LiveYourFaith #EducationalLeadership #IntegrityInLeadership #WorkLifeFaith #ExcellenceWithPurpose #TonyRobinson #ISDLeadership #EvangelAlumni #FaithInTheWorkplace #ChristianMenWhoLead Alex Bryant Ministries is focused on helping people be reconciled to God, then within one's own self, and finally being reconciled to our fellow man in order to become disciples. Connect with us and our resources:    Our books - Let's Start Again & Man UP    More about us Like, subscribe, and share. Partner with ABM to place resources in jails and the inner city for $19 a month at alexbryant.org.  Follow us on Facebook or Instagram

Scalestack is revolutionizing go-to-market operations through intelligent automation, helping enterprise revenue teams eliminate what CEO Elio Narciso calls the "manual work tax" - the 72% of time sales reps spend on tedious data tasks instead of engaging with customers. With $3.1 million in funding and enterprise customers including MongoDB, Redis, and Astronomer, Scalestack has built an agentic orchestration platform that transforms how large organizations manage their revenue data. In this conversation, Narciso shares how his team discovered the massive ROI hidden in back-office automation and why the future belongs to companies that can seamlessly blend human strategy with machine execution. Topics Discussed: The concept of "manual work tax" and its impact on sales productivity  Why 95% of AI investments in enterprises are failing to produce results  Scalestack's evolution from automation platform to agentic workflow orchestration  The company's enterprise-first approach and deployment strategy with large customers  How Scalestack landed MongoDB as an early customer through targeted outbound  The role of podcasting as an ABM strategy for enterprise sales  Scalestack's vision to replace traditional CRMs with intelligent systems of action GTM Lessons For B2B Founders: Target the back-office before the front-office: While many AI companies rush to automate customer-facing roles like SDRs, Narciso emphasizes that the real ROI lies in back-office automation. He cites an MIT study showing that 95% of AI investments fail when focused on last-mile customer interactions, while back-office process automation delivers measurable results. B2B founders should prioritize automating the tedious work that doesn't directly touch customers but enables better customer engagement. Enterprise customers require co-creation, not just deployment: Scalestack's success with MongoDB, Redis, and other large customers came through what Narciso calls "deployment engineers" - essentially building custom solutions collaboratively. He draws inspiration from Palantir's model of developing technology alongside customers. This approach requires significant upfront investment but creates defensible technology that can be productized for the broader market. B2B founders targeting enterprise should be prepared to invest in customer success resources that can handle complex, bespoke implementations. Use customer language to refine your messaging: Narciso completely redid Scalestack's website based on language extracted from hundreds of customer calls and podcast interviews. He emphasizes that "customers always have the best words" because they've lived the pain most deeply. Rather than relying on internal assumptions about positioning, B2B founders should systematically capture and analyze how customers describe their problems and desired outcomes. Cold email still works with enterprise buyers when done strategically: Scalestack's first major customer, MongoDB, came from a cold email to their SVP of Sales Ops. The key was targeting someone (employee #8 at MongoDB) who had an entrepreneurial mindset and curiosity about learning from vendors. Narciso's insight: enterprise operators often want to learn from startups tackling similar problems, whether to buy the solution or implement it internally. B2B founders should research target prospects' backgrounds and approach those with startup experience or operational curiosity. Podcasting as ABM for enterprise sales: Narciso uses his "Revenue Engine Masters" podcast strategically as an account-based marketing tool, targeting specific people at target companies rather than focusing on broad reach. After recording nearly 20 episodes, he's seeing inbound interest and using the content to extract messaging insights. The podcast also strengthens relationships with prospects and customers who participate. B2B founders should consider podcasting not as a mass-market strategy but as a high-touch relationship-building tool for their ideal customer profile.   //   Sponsors: Front Lines — We help B2B tech companies launch, manage, and grow podcasts that drive demand, awareness, and thought leadership. www.FrontLines.io The Global Talent Co. — We help tech startups find, vet, hire, pay, and retain amazing marketing talent that costs 50-70% less than the US & Europe.  www.GlobalTalent.co   //   Don't Miss: New Podcast Series — How I Hire Senior GTM leaders share the tactical hiring frameworks they use to build winning revenue teams. Hosted by Andy Mowat, who scaled 4 unicorns from $10M to $100M+ ARR and launched Whispered to help executives find their next role. Subscribe here: https://open.spotify.com/show/53yCHlPfLSMFimtv0riPyM 

Traditional ABM is changing fast. Are you keeping up? In this episode, you'll learn how AI can power up your ABM, personalize outreach at scale, and boost engagement without losing the human touch. Get real strategies and tools to build trust and measurable results.And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, and a whole lot more. Visit https://strategycast.com/ for more details.==Let's Break It Down==07:49 Tech Platforms: Skills and Strategy Barriers08:30 "Scaling Personalized Web Experiences"14:17 "AI-Driven Personalized Messaging Journeys"18:46 "Streamlined Tech and Personalized Engagement"21:00 Personalized Account Strategies with AI23:05 Thoughtful Direct Mail Strategies26:27 Personalization Erodes Media Trust31:59 Streamlining Sales Signal Detection33:58 Endless Data Hygiene Challenge==Where You Can Find Us==Website: https://strategycast.com/Instagram: https://www.instagram.com/strategy_cast/Facebook: https://www.facebook.com/strategycast==Leave a Review==Hey there, StrategyCast fans!If you've found our tips and tricks on marketing strategies helpful in growing your business, we'd be thrilled if you could take a moment to leave us a review on Apple Podcasts. Your feedback not only supports us but also helps others discover how they can elevate their business game!

This episode features an interview with Thea Hayden, CMO at Cognizant, a  leading professional services company that brings deep technology and industry expertise together to help our clients transform and stay ahead. Thea discusses the importance of a strong partnership with IT, and the significance of multi-channel tactics. She also shares insights into experiential marketing tactics and her commitment to fostering a culture of experimentation and fun within her marketing team. Key Takeaways:We often discuss building strong relationships with the CFO, but investing in your relationship with your CIO is essential too, since the martech stack is so crucial to success. Overindexing on any strength will make it your weakness; nothing works in isolation and a multichannel approach is necessary. AI may be the death of spray and pray tactics and broad reach marketing, since personalization will be so much easier and more successful. Quote:  ”The tactic that may finally die because of AI is spray and pray, right? Because everything's going to be so personalized and so easy to personalize, and so much more effective because of that. And so I think even the days of just super broad reach maybe are dead altogether.”Episode Timestamps: *(03:00) The Trust Tree: Start with the end in mind*(16:48) The Playbook: Overindexing on strengths, makes them weaknesses*(33:30) The Dust Up: Build a strong relationship with IT*(34:26) Quick Hits: Thea's quick hits Sponsor:Pipeline Visionaries is brought to you by Qualified.com. Qualified helps you turn your website into a pipeline generation machine with PipelineAI. Engage and convert your most valuable website visitors with live chat, chatbots, meeting scheduling, intent data, and Piper, your AI SDR. Visit Qualified.com to learn more.Links:Connect with Ian on LinkedInConnect with Thea on LinkedInLearn more about CognizantLearn more about Caspian Studios