Podcasts about ABM

In this episode of the Scaling Japan Podcast, we welcome Ignacio Davalos, Content Strategy Director at AIM B2B (a Custom Media company) and an experienced marketer who has led full-funnel B2B and B2C programs for brands like L'Oréal, Gengo, and Lionbridge.Ignacio breaks down how LinkedIn is actually used in Japan, who the real users are, what types of campaigns perform well, and why Western lead-generation playbooks often fail when applied to the Japanese market. He shares practical insights on localization, targeting, tool integrations, and campaign structure, backed by multiple real case studies.If you're a marketer, consultant, or B2B advertiser looking to run LinkedIn campaigns in Japan, this episode gives you a tactical, Japan-specific guide to what works and what doesn't.This episode is sponsored by Custom Media, Tokyo's leading integrated marketing and PR agency since 2008, helping global brands expand across Japan and APAC.They can help you with:Localized storytelling to build trust in Asian marketsStrategic performance marketing (including LinkedIn Ads)Account-based marketing (ABM), paid media, GEO, and SEOHubSpot-certified CRM and marketing automationData-driven implementation with cultural expertiseLearn more about AIM B2B here: https://hi.switchy.io/h7TM 00:29 – Introduction 00:56 – Guest Introduction 03:03 – LinkedIn user numbers & growth 07:09 – User demographics in Japan 11:41 – Competitors to LinkedIn 14:10 – How Western companies use LinkedIn 15:50 – How Japan uses LinkedIn differently 18:34 – Japanese vs Western tool integrations 26:30 – French newspaper case study 28:50 – Strengths of LinkedIn as an ad platform 34:39 – Cybersecurity case study 37:29 – How to build a successful awareness-phase campaign 40:10 – Localization of messaging & targeting 48:23 – Japanese vs English ads 49:50 – Pitfall: MBA campaign with low results 51:16 – Common mistakes in follow-up and nurturingConnect with Ignacio Davalos on LinkedIn – linkedin.com/in/ignaciodavalos Link to GEO Strategy Online Webinar from AIM B2B: https://aim-b2b.com/lp/the-master-generative-engine-optimization-strategy/ Looking to take your business to the next level?Let our host Tyson Batino help you scale your company from $100,000 to $10,000,000 with personalized coaching and advisory.

In this episode of OnBase, host Chris Moody sits down with Corrina Owens to explore the evolution of account-based marketing, the misconceptions that still persist, and why most companies miss their biggest growth opportunity: their existing customers.Corrina details her non-traditional path into marketing, the value of being a generalist, and how ABM shifted from a set of disconnected tactics to a true go-to-market operating model. She breaks down the critical role of ICP development, the importance of analyzing first-party data, and why sales alignment is still the strongest predictor of ABM success.The conversation also dives into customer expansion strategies, the rise of AI as a democratizer of data, and the ABM plays every B2B organization should be running. Corrina shares practical examples, thoughtful commentary on relationship-building skills in the age of automation, and the mindset sellers and marketers need to stand out in modern B2B.Key TakeawaysABM is a go-to-market strategy, not a set of tacticsMost teams still define ABM as direct mail or targeted ads, but sustainable ABM success requires cross-functional alignment, sales process maturity, and clarity on the ICP.Your first-party data holds the real ICP insightsInstead of wish-list accounts or executive bias, the strongest ICP definitions come from analyzing a full fiscal year of closed-won and closed-lost data to uncover patterns.Customer expansion is the biggest missed opportunityOn average, companies land only about 30% of a customer's total ARR potential on initial purchase. Yet most marketing and ABM efforts stop immediately post-sale. Customer ABM should be a core motion.AI is democratizing data accessWhat once required multiple tools and data science resources can now be achieved with ChatGPT and well-structured prompts. AI helps teams iterate faster, brainstorm creatively, and pressure-test messaging.Human connection is the new differentiatorSellers struggle with relationship-building across channels, especially in a digital-first world. The ability to communicate authentically, not from templates, is becoming a critical skill.Give-first ABM plays drive the deepest brand impactPodcast invitations, industry award nominations, and sponsoring internal team events create memorable, non-transactional experiences that earn trust.Quotes“The best ABM plays are pure give tactics. You're not asking for anything back.”Tech recommendationsLovableChatGPTGeminiResource recommendationsThe Power of Onlyness by Nilofer Merchant – a powerful exploration of embracing your unique perspective and bringing your fullest self to your work.12 ABM plays by Corrina OwensShout-outsChristina Le, Head of Marketing at Plot.About the GuestCorrina Owens is the go-to GTM mind behind some of the most effective ABM plays in B2B SaaS. She's led award-winning programs at Gong and now works fractionally, advising and implementing pipeline-driving strategies at companies like Orum, TripleLift, Navattic, and UserGems.⁠Connect with Corrina⁠.

Scrappy ABM returns with host Mason Cosby and guest Liam MacCormack, founder and solopreneur at Growth by Liam, breaking down how real account-based marketing gets built when the ACV is high, the deals are complex, and shortcuts fail. Liam starts at the only place that matters: historical closed won accounts, not guesses. He walks through a massive breakdown of who books demos, who joins calls, who gets added into the product in PLG motions, and how that activity builds a clear picture of the buying group.ㅤThe conversation moves into where those personas actually spend time, why LinkedIn audience assumptions fall apart, how Reddit and niche communities come into play, and why talking directly to happy customers beats any ad platform pitch. Mason and Liam press into problem content versus solution content, high-intent measurement signals beyond revenue alone, and the scrappy, manual, “pain in the ass” direct mail and gifting-style plays that stand out in a world of ignored cold emails and identical ads.ㅤ

In this episode of OnBase, Paul Gibson talks with Tejal Patel about why ABM often falls short in large enterprises and how companies can fix it. Tejal shares how her B2C background shaped her customer-centric approach and explains the key issues she sees inside big tech—misalignment, data quality gaps, siloed teams, and overreliance on ABM as a standalone strategy.She contrasts this with the agility of smaller organizations and outlines practical ways to improve targeting, use intent data, strengthen sales–marketing alignment, and unify brand and demand. This conversation offers clear, actionable advice for anyone trying to make ABM work at scale.Key TakeawaysABM is a tactic, not a standalone strategyTejal argues that ABM only works when paired with brand, awareness, nurture, and customer-centric messaging. Without broader demand creation, ABM becomes narrow and ineffective.Sales and marketing alignment remains the biggest barrierLarge enterprises struggle with global vs. regional disconnects, mismatched KPIs, and long internal approval cycles, slowing execution and creating misfire between strategy and action. Smaller companies excel because they have fewer layers, faster decision-making, and shared prioritization.Data quality is the silent killer of ABMMessy CRM data, fragmented systems, mismatched account naming, and inconsistent scoring models undermine targeting, personalization, and sales handoff. Clean data and agreed lead quality criteria must come first.Intent data only works when paired with first-party signalsGreat ABM prioritizes first-party data, then layers on external intent. Messaging should be mapped to where accounts are in their journey, not just industry segmentation. Audience clusters can be built based on behaviors, not just firmographics.Brand and demand must run in parallelBrand builds trust with the 90% who aren't yet buying; demand captures the 10% who are. Both motions must reinforce each other with consistent messaging across all touchpoints, internal and external.Simplification accelerates performanceTejal shares examples where hundreds of micro-campaigns were consolidated into fewer, audience-grouped programs, leading to clearer measurement, stronger engagement, and faster pipeline.AI will finally unlock true personalization at scale, but only with clean inputsAI can accelerate content, sales enablement, and buying-group messaging, but only when built on a foundation of strategy, quality data, and customer-centric principles. Otherwise, AI simply amplifies the noise.Quotes“Smaller companies succeed because they're aligned, agile, and closer to the spirit of ABM.”Tech recommendationsMiroChatGPTCanvaResource recommendationsThe Rundown AI newsletterLisa Adams (LinkedIn) – insights on AI and modern marketing org designHarvard Business ReviewShout-outsJuskiran Sond, Senior Global Digital ABM Marketing Manager at Riverbed TechnologySuyasha Kale, Senior Paid Social Advertising Manager - Global at TeamViewerBrett Rieser, EMEA & LATAM Growth Marketing, Senior Manager at Palo Alto NetworksAbout the GuestTejal Patel has 25+ years experience in marketing transformation, strategic planning, organisational design & change management. She has held senior leadership roles at Cisco, Microsoft & Nokia. She specializes in creating practical yet ambitious strategies that deliver tangible success. She is skilled at building and retaining high-performing teams. Known as a turnaround expert, Tejal combines strategic vision with hands-on execution and inspires a culture of collaboration and empowerment.⁠Connect with Tejal⁠.

Scrappy ABM keeps the focus on practical playbooks that don't break the bank, and this conversation stays locked on real-world execution. Host Mason Cosby sits down with Katerina Maerefat, who has repeatedly launched ABM at Quorum Software, OpenSesame, and Resilinc, shifting teams away from fully inbound spray-and-pray toward strategic account based marketing.ㅤAcross this breakdown of roughly sixteen industry-focused programs, Mason and Katerina walk through building an all ICP vertical play, centering on one unified account list, reliable targeting, predictive intent dials, and consistent execution across channels. They highlight how campaign infrastructure, a shared list across platforms, and full-funnel content tied to buying stages prevent random acts of marketing. Katerina shares specific examples of competitive displacement, partner marketing, all ICP programs, special reports, and field reports, then ties it all to pragmatic measurement, sales alignment, and account-based everything that actually reflects how revenue teams work.ㅤ

Sara's story is powerful. She grew up in a home marked by abuse, neglect, and trauma—eventually finding herself in foster care and on her own. But even before she knew God's name, He was already speaking to her through teachers, mentors, and people who showed His love. Now she's an author and overcomer, sharing how God turned her pain into purpose.

This episode features an interview with Dario Ambrosini, CMO at Propel Software, a product value management platform that connects commercial and product teams to help product companies grow revenue and increase business value.Dario talks about merging three categories into one, selling to very different buying committees and leveraging changes in your competitors to get new business. Key Takeaways:When buyers still search old categories, your job as CMO is to clarify the bigger story and guide them from familiar entry points into a new, more valuable category.In a world where LLMs now shape discovery, your content and ABM strategy must shift from chasing clicks to shaping the algorithms your future buyers trust.Competitor shifts—like an end-of-life announcement—can become high-intent pipeline moments when paired with precise ABM and deep understanding of the displaced product's shortcomings.Quote: “We're doing a category creation because we're rolling up three different categories and saying it's an entirely new thing… Most of the people searching are still looking at those individual categories that make up a portion of the new thing that we're creating.”Episode Timestamps: *(02:37) The Trust Tree: Merging categories to create something new *(12:18) The Playbook: Selling to many different buying committees *(45:08) Quick Hits: Dario's Quick HitsSponsor:Pipeline Visionaries is brought to you by Qualified.com. Qualified helps you turn your website into a pipeline generation machine with PipelineAI. Engage and convert your most valuable website visitors with live chat, chatbots, meeting scheduling, intent data, and Piper, your AI SDR. Visit Qualified.com to learn more.Links: Connect with Ian on LinkedIn Connect with Dario on LinkedIn Learn more about Propel Software Learn more about Caspian Studios Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Is Answer Engine Optimization (AEO) really just SEO with a fresh coat of paint, or are we looking at something fundamentally different? This question has been nagging at me for weeks, and in this AI Quick Take I try to answer it.This started with a lunch conversation at the Marketing AI Conference in Cleveland, where an SEO expert told me AEO was merely a 10% incremental change from traditional SEO. Then I saw a post from Drew Neisser featuring a CMO who called AEO and GEO "a load of crap," suggesting that following SEO best practices would be sufficient. But after analyzing our own data at Health Launchpad and hearing similar stories from clients, I'm not convinced they're right.Our website traffic grew 10% month-over-month for four years straight, with 65-80% driven by SEO. Now SEO accounts for less than 40% of our traffic, but the decline has been offset by increases in referral and direct traffic from answer engines like ChatGPT, Claude, and Perplexity. We're moving into what many call a zero-click world where users get answers, not links. The new gatekeepers aren't search engines anymore - they're answer engines that read, interpret, and decide what's worth repeating. In this episode, I will unpack why I think AEO truly is a big deal and requires thinking differently about how we approach digital marketing.Key Topics Covered:"(00:00:00)" Introduction"(00:01:30)" The Question: Is AEO Just SEO Rebranded?"(00:05:00)" Is This SEO 2.0 or Something Different?"(00:05:30)" The Reality of Traditional SEO"(00:06:30)" Health Launchpad's Traffic Data"(00:08:00)" The Zero-Click World"(00:09:00)" Answers Not Links"(00:10:00)" The Skeptics' Point of View"(00:11:00)" Overlapping Tactics vs Overlapping Strategy"(00:12:00)" SEO vs AEO: Ranked vs Retrieved"(00:14:00)" Pre-Qualified Buyers from AI Engines"(00:15:00)" Zyppy's Research: 86% Citations from Owned Content"(00:17:30)" The Measurement Challenge"(00:19:00)" New Metrics: Retrieval Frequency and Answer Share"(00:22:00)" Four Key Takeaways"(00:24:30)" Future-Proofing Your Brand"(00:25:30)" Closing AdviceIf you are interested in discussing this or any other topic, let's have a chat.  Reach out to me directly to schedule a no-obligation discussion. This isn't a sales call, but rather an opportunity to talk through your questions and challenges.Follow me on LinkedIn.Subscribe to The Healthtech Marketing Show on Spotify or watch us on YouTube for more insights into marketing, AI, ABM, buyer journeys, and beyond!Thank you to our presenting sponsors, HIMSS, a leader in advancing health equity, digital innovation, and data-driven care through technology, policy, and community collaboration. And also HealthcareNOW, 24/7 expert shows, interviews, and podcasts, powering healthcare leaders with innovation, policy, and strategy insights.

Scrappy ABM hands the mic to another show and lets the numbers speak. Mason Cosby opens this episode of Scrappy ABM by sharing a re-release from Is Anything Real in Paid Advertising?, “the show where we unpack what's real and what's just noise” in a chaotic world of marketing and media. Host Adam W. Barney sits down with Mason, who “lives the phrase market like you mean it” and runs a content first growth engine built on daily LinkedIn posts, weekly podcasts, cold ads, and speaking gigs at manufacturing conferences.ㅤTogether they break down how a two-year-old business scaled through podcasts, 2,000+ target accounts with a five year conversion runway, and a four-show guest system that turns one great conversation into long-term relationships. They walk through thought leadership ads on LinkedIn focused on awareness, website de-anonymization and direct outreach, barter deals for PR and speaking, and a very real look at seasonality, CPL, CAC, and knowing your numbers when you're an agency founder staring at your pipeline and wondering if this is even worth building anymore.ㅤ

Head of Global ABM & Campaigns at Datadog, Kevin Driscoll leads a global team driving pipeline through integrated, data-led programs. With experience at IBM and Anaplan, he blends demand generation, growth marketing, and competitive strategy to unite sales and marketing around impact. His focus on scalable personalization, creative testing, and bridging PLG and SLG motions has made him a leading voice in account-based growth.Watch this episode and learn:How Datadog evolved from PLG to a focused, account-based growth model.Why a “two-hat” ABM structure strengthens GTM alignment.What B2C-style creativity can teach B2B marketers about engagement.How AI enhances research and personalization while keeping ABM human-led.

Nancy Carlyle Harlan is an award-winning ABM and B2B marketing consultant with a track record of driving transformative growth in high-tech SaaS. With expertise spanning ABM, Executive Marketing, and Customer Lifecycle Marketing, she has designed and scaled programs that consistently deliver measurable impact. A strategic and innovative leader, Nancy has led global ABM strategy at leading technology firms Qlik and UiPath. Watch this episode and learn:How to protect and grow your top 20% accountsWhy ABM is a revenue multiplier for resilience, retention, and expansionWhat the “Swarm ABM” model looks like for uniting Sales, Marketing, and CSHow to measure ABM success beyond pipeline with metrics that CROs value

In this episode of OnBase, host Chris Moody sits down with Chelsea Wells to discuss how AI is reshaping the future of demand generation, campaign creation, and attribution. Chelsea shares practical insights from her role at MasterControl, how clean, accessible data powers scalable, high-quality campaigns and how marketers can balance automation with creativity to stand out in a crowded digital landscape.From solving data challenges to embracing multi-touch attribution, Chelsea explains how she's redefining what effective ABM looks like today. She also shares a behind-the-scenes look at a successful one-to-few ABM campaign that leveraged both digital and physical tactics, achieving rapid funnel movement and opportunity creation.Whether you're navigating the complexities of AI adoption or rethinking your attribution models, this episode offers an actionable roadmap for marketers aiming to stay ahead of the curve.Key TakeawaysData quality drives AI success. AI is only as strong as the data it learns from. Clean, accessible, and compliant data is essential to generate accurate insights and scalable, high-quality campaigns.Keep humans in the loop. AI can ideate and optimize, but human oversight ensures creativity, empathy, and brand authenticity.Choose attribution models that reflect intent. No model is perfect. Evaluate channels based on their role in the funnel, top, mid, or bottom, and consider equal or multi-touch models to see the full journey.Mix digital with physical experiences. Reintroduce tactile, real-world touches, like thoughtful swag or events, to complement digital plays and deepen relationships.Test, learn, and personalize. Successful campaigns rely on experimentation, feedback, and personalization at every stage, from message testing to channel sequencing.Quotes“Every channel has a purpose. Measure them by their role in the funnel, not by a single model.”Tech recommendationsDemandbase – For ABM orchestration and intent data.Domo – For real-time visibility across data and attribution models.Resource recommendationsOnBase podcastABM AnsweredShout-outsKelly Starmon, CMO at MasterControlCassidy Milder, VP of Demand Marketing at MasterControlAbout the GuestWith 8 years of demand generation experience in the tech SaaS space, Chelsea Wells is a seasoned B2B marketer with a proven track record of driving pipeline growth in complex industries including cybersecurity and life sciences manufacturing. She currently serves as a Senior ABM Program Manager and Demand Generation Team Lead at MasterControl, where she leads the strategy and execution of high-impact, omni-channel campaigns. Chelsea specializes in campaign orchestration, account-based marketing, and full-funnel demand strategies, leveraging data and insights to optimize performance across every stage of the buyer journey. Her approach is grounded in experimentation and agility, continuously testing and iterating to keep ahead of the rapidly evolving marketing landscape. She is passionate about aligning sales and marketing, delivering customized experiences at scale, and using data to uncover what truly moves prospects from awareness to closed-won. Chelsea holds a BBA from the University of Texas at Austin, a certificate in Global Management, and an MBA from Southern Methodist University (SMU). She brings a global, cross-functional lens to marketing strategy and thrives in fast-paced environments that demand strategic thinking and executional excellence.Connect with Chelsea.

Scrappy ABM host Mason Cosby sits down with Chris Moody from Demandbase to confront why so many ABM programs have failed inside B2B organizations that “tried ABM” over the last five or six years. The conversation centers on executives who launch impressive strategy decks and shiny new initiatives without changing real behavior, staying close to sales, or aligning on who does what when the rubber hits the road. Chris calls out the pattern of marketing introducing “ABM” as a new object to sellers who have always focused on high-value accounts, and why that tension stalls programs before they start.ㅤTogether, Mason and Chris walk through starting with one account, proving a different, more coordinated way of working, and then scaling what actually works. They dig into buying groups, resource allocation, dedicated ABM leadership, and why celebration of wins matters. Most importantly, they offer a human test for alignment: whether sales would actually choose to spend time with marketing outside the conference room.ㅤ

In this episode of the Scaling Japan Podcast, we welcome Sam Bird, a marketing and communications executive with over two decades of experience in digital strategy, business development, and B2B marketing. He has served as COO of Custom Media and AIM B2B, and has trained executives and multinational teams across Japan.Sam breaks down how AI is transforming search behavior, and why traditional SEO tactics no longer guarantee visibility in AI-generated results from tools like ChatGPT, Bing Copilot, and Perplexity.He explains the growing importance of GEO (Generative Engine Optimization) and AEO (Answer Engine Optimization), what companies are getting wrong when adapting, and how businesses in Japan can take advantage of the current AI adoption gap.If you're a marketer, consultant, or content strategist looking to stay ahead of the AI curve, especially in Japan, this episode is your inside guide to the future of search.AIM B2B – Integrated Marketing & PR in Asia This episode is sponsored by Custom Media, Tokyo's leading integrated marketing and PR agency since 2008, helping global brands expand across Japan and APAC. They can help you with:Localized storytelling to build trust in Asian marketsStrategic performance marketing for measurable growthAccount‑based marketing (ABM), paid media, GEO, and SEOHubSpot‑certified CRM & marketing automationData‑driven implementation with cultural expertise⁠

Scrappy ABM brings a focused look at business to government—B2G in the context of an ABM program. Host Mason Cosby sits down with Michelle Hanley to map the nuances of payment processing for governments across state and local. With a finite group of agencies, shifting election cycles, and long six to 24-month timelines, buying groups change and risk aversion is real. Michelle lays out a play that flips “normal B2B” on its head: events to meet new people and get contacts, email as the day-to-day touchpoint, and webinars that are completely bottom of funnel—often a sniff test for open opportunities. Listen for practical talk on RFPs, contact harvest, segmentation by state or city, stage one opportunities, and why “if it ain't broke, don't fix it” still shapes adoption—while teams have to get scrappy with budget.ㅤ

In this What's Your Story episode, Alex talks with his longtime friend Derrick "DMac" McBride, former K-State and Evangel University athlete, educator, coach, and author. Derrick shares his journey of faith, family, and perseverance as a single father raising his son while modeling what it means to be a godly man in today's world. From the football field to fatherhood, he reflects on lessons learned, the power of community, and the importance of discipline, love, and legacy. His story is a heartfelt reminder that being a dad is more than a role—it's a calling to lead with strength, humility, and grace. You can learn more about Derrick's work and purchase his book at theonesearchforall.com. #WhatsYourStory #TheWayWeSeeIt #FaithAndFatherhood #Legacy #GodlyManhood #ABMMinistries #FaithInAction #FamilyFirst #KingdomImpact Alex Bryant Ministries is focused on helping people be reconciled to God, then within one's own self, and finally being reconciled to our fellow man in order to become disciples. Connect with us and our resources:    Our books - Let's Start Again & Man UP    More about us Like, subscribe, and share. Partner with ABM to place resources in jails and the inner city for $19 a month at alexbryant.org.  Follow us on Facebook or Instagram  

Healthcare is facing a “perfect storm”. And it's a perfectly bad one!In this episode, I sit down with Mark Erwich, Health Launchpad Chief Strategy Officer. Mark is a healthcare technology marketing veteran with over 20 years in the industry. Mark and I discuss "the perfect storm" facing healthcare providers, and why traditional growth-focused messaging is no longer resonating with buyers.Mark unpacks the mounting pressures on hospitals and IDNs, from shrinking margins and labor shortages to an onslaught of regulatory changes, including OPBBA, Medicaid work requirements, and ACA cuts. The healthcare system is managing multiple compounding crises simultaneously, making traditional vendor pitches about "disruptive innovation" and feature-focused solutions feel tone-deaf.We explore how vendors need to shift from a growth mindset to a resilience framework. This means moving away from generic ROI calculators toward detailed value calculators that CFOs can actually trust, and replacing growth messaging with language focused on stability, sustainability, and operational excellence. As procurement departments look to consolidate their vendor relationships, the companies that will survive and thrive are those that can prove they understand their customers' challenges and deliver measurable margin improvements, not just promised cost savings.Key Topics Covered"(00:01:00)" Mark's Background in Healthcare Technology Marketing"(00:02:30)" The Perfect Storm: Current Challenges Facing Healthcare Providers"(00:03:00)" Financial Pressures and Margin Challenges"(00:03:30)" Clinician Shortages and Workforce Issues"(00:04:00)" Regulatory Dynamics and Federal Policy Changes"(00:05:00)" The Importance of Resilience Over Growth Mindset"(00:06:00)" How CFOs Are Planning for Uncertainty"(00:07:00)" Preparedness for Constant Change"(00:08:00)" How CFO Decision-Making Cascades Throughout Organizations"(00:08:30)" What Messaging No Longer Works"(00:09:00)" Margin Improvement vs. Cost Savings"(00:10:00)" ROI Calculators vs. Value Calculators"(00:11:00)" Building Trustworthy Financial Cases"(00:12:00)" Demonstrating Granular Impact on Hospital Operations"(00:13:00)" Shifting from Growth to Resilience Messaging"(00:14:00)" Messaging That Resonates: Stability, Sustainability, Operational ExcellenceIf you are interested in discussing this or any other topic, let's have a chat.  Reach out to me directly to schedule a no-obligation discussion. This isn't a sales call, but rather an opportunity to talk through your questions and challenges.Follow me on LinkedIn.Subscribe to The Healthtech Marketing Show on Spotify or watch us on YouTube for more insights into marketing, AI, ABM, buyer journeys, and beyond!Thank you to our presenting sponsors, HIMSS, a leader in advancing health equity, digital innovation, and data-driven care through technology, policy, and community collaboration. And also HealthcareNOW, 24/7 expert shows, interviews, and podcasts, powering healthcare leaders with innovation, policy, and strategy insights.

“Where are the freaking meetings?” It's the question every marketer hears — and the one that defines real accountability in B2B marketing. On this solo episode of Scrappy ABM, host Mason Cosby breaks down how to measure success across every stage of an ABM program so you can focus on the right goals at the right time.ㅤRather than chasing meetings too early, Mason introduces the account progression model, a six-stage framework — from awareness through opportunity — that helps marketers understand where buyers really are in their journey. He shows how to align metrics with intent, track engagement meaningfully, and report results that earn credibility with both sales and executives.ㅤIf you've ever struggled to connect marketing activity with pipeline, this walkthrough gives a clear, practical map for knowing what to measure, when to report it, and how to prove your impact at every stage.ㅤ

Get featured on the show by leaving us a Voice Mail: https://bit.ly/MIPVM  AI is transforming how businesses use data—but most are still stuck with outdated models. In this episode, Brian Perks shares how to unlock high-impact insights by shifting from fragmented data to identity-driven ecosystems. Learn how to optimise your ideal customer profile, reduce waste, and build scalable, AI-powered sales strategies. 

A seasoned Marketing Executive with 20 years in B2B software and SaaS, Amanda has led global go-to-market, demand generation, and ABM strategies for some of the world's leading technology companies. Now Vice President, Head of Marketing at FourKites, she brings a unique blend of strategic advisory, people leadership, and account-based expertise to align Sales and Marketing. With a passion for people and results, Amanda is dedicated to driving sustainable growth and measurable business impact.Watch this episode and learn:How to adopt an Account-based mindset beyond traditional campaignsWays to strengthen alignment between Sales and Marketing teamsStrategies to identify and prioritize high-value target accountsPractical tips for driving measurable ABM results

Scrappy ABM brings a practical playbook that doesn't break the bank as host Mason Cosby sits down with Nick Clark to focus on the workflow side of operationalizing an ABM program. The conversation centers on program orchestration—who reaches out at what time with what thing and why—and the underestimated scope of the work. You'll hear how ICP accounts shape targeting, how a documented workflow in Asana creates a white-glove ABM ecosystem with unique landing pages, forms, completion actions, targeted display ads, and curated email drips, and why starting simple proved out the path to a 24-email segmentation. The discussion gets specific on channel mix, geo-targeted ads around events, QR codes and vanity URLs in Ubers and Lyfts, alignment with sales, and measurement across Account Engagement (Pardot), Salesforce, and performance reports in Six Sense to see ICP accounts move through deeper stages faster.ㅤ

In this episode, Alex talks with Heather Gross, superintendent, educator, wife, and mom of four, about life, faith, and the challenges of leading in today's culture. Heather opens up about raising kids—including two sons at the Air Force Academy—navigating the highs and lows of education, and living out her Christian faith authentically in the public eye. From balancing family, church, and sports to standing firm in biblical truth while showing love, Heather's story is a powerful reminder that leadership starts at home and flows into every sphere of influence. #WhatsYourStory #TheWayWeSeeIt #FaithAndLeadership #FamilyFirst #KingdomImpact #ABMMinistries Alex Bryant Ministries is focused on helping people be reconciled to God, then within one's own self, and finally being reconciled to our fellow man in order to become disciples. Connect with us and our resources:    Our books - Let's Start Again & Man UP    More about us Like, subscribe, and share. Partner with ABM to place resources in jails and the inner city for $19 a month at alexbryant.org.  Follow us on Facebook or Instagram  

In this episode of the OnBase Podcast, host Chris Moody sits down with Craig Abramson of Workday to discuss how data quality, timing, and automation shape the future of account-based marketing (ABM) and experience (ABX).Craig's story, starting as a content writer, evolving through startup marketing, and now running enterprise-level ABX programs at Workday, offers a rare view into how strategy scales with data maturity. From early experiments targeting QuickBooks users to Workday's global predictive engagement models, Craig breaks down how precision targeting drives faster deals, cleaner funnels, and measurable growth.Key TakeawaysData quality is the foundation “Garbage in, garbage out” isn't a cliché, it's a law. Whether at a startup or Workday, the success of ABM hinges on accurate, verified, and purposeful data. A bad contact record can derail an entire funnel.Timing is the game-changer Intent data and predictive scoring help pinpoint the exact moment an account is ready to engage. Craig's own campaign once closed a $250M+ enterprise deal in just three months, half the usual cycle, simply because the timing was right.Start small, learn fast Even at large companies, Craig applies a startup mindset: test, pivot, refine. His early ABM wins came from focusing on a narrow list of accounts with shared pain points rather than broad campaigns.ABX + demand gen = harmony, not competition At Workday, the ABX team focuses on the top 15% of high-scoring accounts, while demand gen drives scale. Together they operate like retail tiers, demand gen as the “big box store,” ABX as the “personal shopper,” and 1:1 ABM as the “bespoke tailor.”Messaging makes or breaks sales Even the best solution fails with the wrong message. Alignment between marketing and sales must start with consistent, audience-specific messaging that speaks to pain points, not features.AI is the amplifier, not the author Craig uses AI tools like Gemini to analyze data sets in hours instead of days but stresses the importance of human instinct: “AI can't feel what will resonate, but it can help you see what you'd otherwise miss.”Quotes“The right message at the wrong time is just as bad as the wrong message altogether.”Tech RecommendationsDemandbase Salesforce Google GeminiMarketoHubSpotResource RecommendationsBlog:Niel Patel: Author: Neil Patel | Co Founder of NP Digital & Owner of UbersuggestPodcast:Martech Podcast: Marketing technology trends and tools.Shout-OutsMatthew Miller - Sr Principal, Global ABX. Workday.About the GuestCraig Abramson is a strategic and results-driven marketing leader with extensive experience driving growth for B2B software companies. He has proven expertise in developing and executing full-funnel marketing strategies that dramatically increase brand awareness, accelerate lead generation and drive pipeline, consistently exceeding KPIs. A master of implementing bootstrap marketing techniques to achieve outstanding results regardless of budget, he is skilled in Go-to-Market planning, AI optimization, SEO/SEM, Marketo automation, content strategy, and analyst relations, with a history of leading companies from startup to successful acquisition. Craig most recently was brought on to lead marketing at Zimit, a services configure price quote SaaS solution. Zimit was acquired by Workday in 2022. Craig continues to work at Workday on the Account Based Experience team, running global programs to drive pipeline from the top 15% of accounts that are most likely in the market for Workday's solutions.Connect with Craig.

One of the biggest challenges is that buyers control the buying process, and they don't want to talk to vendors until they are good and ready. They do their research, talk to peers and analysts, do more research, and eventually, after several months, they will speak to a handful of vendors. And by then their mind is mainly made up.Here's the really bad news.AI is going to give them even greater control, and the introduction of AI browsers is potentially a big step towards that.OpenAI recently launched ChatGPT Atlas, joining Perplexity's Comet and Google's increasing AI integration into search. These browsers represent a total reimagining of how we interact with the internet, and they could be as significant for B2B healthcare marketing as Google's original launch.In this AI Quick Take episode, I explore how AI browsers could fundamentally transform the way healthcare buyers research and purchase technology solutions. And at the end of the episode, I walk you through a practical 90-day plan to take action. Key Topics Covered"(00:00:00)" - Introduction and Episode Overview"(00:01:00)" - The Launch of AI Browsers (ChatGPT Atlas, Perplexity Comet)"(00:03:00)" - What Makes AI Browsers Different from Traditional Browsers"(00:04:00)" - Agent Mode and Autonomous Research Capabilities"(00:06:00)" - How AI Browsers Change the Healthcare Buying Process"(00:08:00)" - The Compressed Buyer Journey"(00:09:00)" - Content Strategy Implications"(00:10:00)" - Trust and Credibility Factors"(00:11:00)" - The Transformation of SEO"(00:13:00)" - Rethinking the Buyer Journey"(00:14:00)" - Practical 90-Day Action Plan"(00:16:00)" - Long-Term Strategy Considerations"(00:18:00)" - Closing Thoughts and Call to ActionIf you are interested in discussing this or any other topic, let's have a chat.  Reach out to me directly to schedule a no-obligation discussion. This isn't a sales call, but rather an opportunity to talk through your questions and challenges.Follow me on LinkedIn.Subscribe to The HealthTech Marketing Show on Spotify or watch us on YouTube for more insights into marketing, AI, ABM, buyer journeys, and beyond!Thank you to our presenting sponsors, HIMSS, a leader in advancing health equity, digital innovation, and data-driven care through technology, policy, and community collaboration. And also HealthcareNOW, 24/7 expert shows, interviews, and podcasts, powering healthcare leaders with innovation, policy, and strategy insights.

In this OnBase episode, host Chris Moody reconnects with marketing visionary Jon Miller for a deep dive into the evolution of B2B marketing and the transformative role of artificial intelligence in shaping the future of go-to-market strategy.Jon shares his remarkable journey, from studying physics to co-founding Marketo and Engagio, joining Demandbase, and now launching his next venture at the cutting edge of AI. He reflects on the lessons learned from past technology revolutions, drawing parallels between the early internet era and today's AI boom.Listeners gain an inside look at how AI is fundamentally changing both software innovation and buyer behavior, why marketers must shift from quantity to quality-driven personalization, and what it takes to build organizations that thrive in an AI-first world.This episode is packed with insights for anyone navigating marketing's AI transformation, from creative storytellers to data-driven tacticians.Key TakeawaysThe Biggest Shift Since the Internet AI isn't just another tech trend, it's as transformative as the rise of the internet. We're entering a new era where software can do things we never imagined, enabling businesses that couldn't exist before.The “Jagged Frontier” of AI AI excels at some tasks and fails at others. The key is daily experimentation, understanding where AI amplifies your strengths and where human oversight is indispensable.From Quantity to Quality The goal isn't to send more emails, it's to deliver more relevant experiences. AI's true power lies in helping marketers achieve genuine one-to-one personalization through smarter orchestration, not mass automation.The Human – AI Partnership Future success lies in collaboration: humans provide creativity and empathy; AI handles data, optimization, and orchestration. Together, they create outcomes neither could achieve alone.Culture Determines AI Success Technology adoption starts with leadership. Organizations must build AI fluency into their culture, encouraging training, experimentation, and open sharing of prompts and insights.Emotion Drives Storytelling Even in B2B, emotion matters. Great storytelling taps into curiosity, excitement, and drama, whether through stealth launches, community intrigue, or relatable human experiences.Marketing Measurement Is Broken B2B marketers are still judged on MQLs and short-term results, despite the nonlinear reality of buying behavior. We need new ways to measure marketing that reflect its true long-term impact.Quotes“Don't use AI like a faster typewriter. Use it as a new form of intelligence that helps you think better.”Tech recommendationsDescript – For seamless AI-powered video and podcast editing.Crosby.ai – An AI-enabled law firm combining automation with human legal review.Resource recommendationsBooksThe Advantage by Patrick Lencioni – A guide to building healthy, high-performing organizations.Setting the Table by Danny Meyer – Lessons on culture and leadership from the hospitality world.Turn the Ship Around by L. David Marquet – Empowerment and leadership through intentional communication.NewsletterAlmost Timely Newsletter by Chris Penn.Kieran Flanahan Newsletter on Medium.Shout-outsChris Penn – AI strategist and co-founder of Trust Insights.Kieran Flanagan – SVP, Marketing, AI & GTM (SVP) and B2B growth expert and AI prompt innovator.Kathleen Schwab – Author of Marketing in the Great Big Messy World.About the GuestJon Miller is a marketing technology pioneer and serial founder. He co-founded Marketo, Engagio, and later served as CMO of Demandbase, helping redefine how B2B companies go to market. Now building his next AI-focused startup, Jon also advises tech companies on strategy and growth. A frequent keynote speaker and author of The Definitive Guides to ABM and Marketing Automation, he's been recognized as one of the world's top B2B marketers.Connect with Jon.

In this milestone 100th episode of The HealthTech Marketing Show, I reflect on the journey to reach this point and share something we've never done before—opening up about what we've been building at Health Launchpad with AI. The first episode launched almost four years ago with my friend Ben Person, and while there have been challenging moments where I considered stopping, the encouragement from listeners has made it all worthwhile. I'm grateful to HIMSS for their early support and to Healthcare Now for recently joining their syndication network, which has significantly boosted our reach.Today's episode is special because I'm pulling back the curtain on Health Launchpad's AI transformation. Drawing from our Healthech Marketing Network survey, we discovered that while 98% of healthtech marketing teams use AI, only 7% have a strategic roadmap for it. About six months ago, we realized we were in the same boat, using AI tactically without a clear strategy. Since then, we've developed a comprehensive approach, which I dive into in this episode.I also share what I learned at MAICON. This annual AI conference for marketers was mind-blowing. It was both the most exciting event I have been to and the most terrifying.We are on a mission to use AI to help our clients grow their business. I'm incredibly proud of how our team has embraced this transformation, and I want to extend an offer to anyone wrestling with their AI strategy. Book a call with me to discuss your journey. No sales pitch, just a conversation to share ideas and perhaps provide some guidance as you navigate this exciting but challenging landscape.Key Topics Covered"(00:00:00)" Introduction to Episode 100"(00:01:00)" The Healthech Marketing Show Origin Story"(00:04:00)" Health Launchpad's AI Announcement"(00:05:00)" Healthtech Marketing Network AI Survey Results"(00:07:00)" AI as Career Opportunity and Threat"(00:09:00)" The Disruption Wave and Changing Buyer Behavior"(00:10:00)" Our Three-Part AI Strategy Framework"(00:12:00)" Andrew Robertson on AI and Creativity"(00:13:00)" Making Work Easier with AI"(00:14:00)" Making Output Better - Beyond Average Information"(00:16:00)" Introducing the HLP BrAIn"(00:18:00)" Benchmarking AI-Enhanced Expertise"(00:20:00)" Custom GPTs and AI Agents"(00:22:00)" New AI Service Offerings"(00:23:00)" Team Transformation and Looking AheadReferences:Total Customer Growth BookAdweek's article on why AI will unleash creative talentPodcast on AI-First Marketing at ScaleAI Generated Commercial by PJ AceIf you are interested in discussing this or any other topic, let's have a chat.  Reach out to me directly to schedule a no-obligation discussion. This isn't a sales call, but rather an opportunity to talk through your questions and challenges.Follow me on LinkedIn.Subscribe to The HealthTech Marketing Show on Spotify or watch us on YouTube for more insights into marketing, AI, ABM, buyer journeys, and beyond!Thank you to our presenting sponsors, HIMSS, a leader in advancing health equity, digital innovation, and data-driven care through technology, policy, and community collaboration. And also HealthcareNOW, 24/7 expert shows, interviews, and podcasts, powering healthcare leaders with innovation, policy, and strategy insights.

In this powerful What's Your Story episode of The Way We See It, Alex sits down with retired fireman and paramedic Steve Sweaney to hear his journey from battling trauma, anger, and loss to finding redemption and peace in Christ. Steve reflects on his 30 years in public service, the pain of losing his daughter and nephew, and the surprising ways God worked through his brokenness to bring healing, forgiveness, and hope. His story is a moving reminder to never give up and to believe that God can use every piece of our lives for His glory. "Whatever it is that you want to do, don't give up. Just look at my side of the pieces and believe in yourself." #TheWayWeSeeIt #WhatsYourStory #FaithInAction #FromFireToFaith #FirstResponderFaith #ChristianPodcast #GodsRedemption #HopeInChrist #ResilientFaith Alex Bryant Ministries is focused on helping people be reconciled to God, then within one's own self, and finally being reconciled to our fellow man in order to become disciples. Connect with us and our resources: Our books - Let's Start Again & Man UP More about us Like, subscribe, and share. Partner with ABM to place resources in jails and the inner city for $19 a month at alexbryant.org. Follow us on Facebook or Instagram

In this OnBase Podcast episode, host Chris Moody sits down with Brynna Self to unpack how Hexagon SIG moved from “running ads to accounts” to a true account-based GTM—and what changed when they adopted Demandbase as their shared sales–marketing system of record. Brynna details the journey from agency days to client-side leadership, why data discipline beats “order-taking,” and how a North America pilot became the blueprint for global rollout. They cover what actually fixes sales–marketing silos (hint: shared facts beat opinions), why clean CRM + intent + journey data created pull from sales, and how one-to-one onboarding for reps, weekly pipeline rituals, and regional frameworks turned ABM from theory into closed-won outcomesKey takeawaysData-driven transformation is the foundation of growthHexagon's marketing evolution began with a cultural shift toward analytics and measurable outcomes. By implementing KPIs and attribution models, Brynna's team moved from intuition-based decisions to data-backed strategy, aligning every initiative to revenue impact.Sales and marketing alignment is non-negotiableBrynna emphasized that ABM success depends on equal partnership between sales and marketing. Breaking the “order-taker” mindset and fostering collaboration built the trust required for true go-to-market alignment.Demandbase became the catalyst for ABM maturityTransitioning from Terminus to Demandbase allowed Hexagon to unify data, surface actionable insights, and bridge communication gaps between sales and marketing. The platform became the single source of truth for their account strategy.Start small, prove value, then scaleLaunching with a North America pilot allowed the team to test, refine, and validate their ABM approach before expanding globally. The result was a 53% increase in web visits and an 80% rise in closed-won opportunities, setting a model for global rollout.Data transparency builds adoptionBy personalizing reports and dashboards for each salesperson, Brynna's team achieved over 90% adoption. Showing tangible, account-level insights built credibility and helped sales see marketing as a strategic partner.ABM success is globally adaptableWhile each region has unique challenges, the ABM framework proved scalable across geographies. Success came from combining consistent methodology with localized execution.Clean data powers the future of AI in marketingBrynna's closing insight underscored that AI can only enhance ABM if the data foundation is clean, accurate, and consistent across systems.Quotes“We need each other. Sales and marketing can't be order-takers; we're partners driving growth.”Tech RecommendationsConsensusDemandbase Resource RecommendationsNewsletter:The Marketing Operations Leader by Darrell AlfonsoThe Marketing Operations Strategist with Sara McNamara by Sarah McNamaraBlog:Niel Patel: Author: Neil Patel | Co Founder of NP Digital & Owner of UbersuggestShout-outsSarah McNamara - Founding Revenue Operations & GTM Strategy Lead. VectorDarrell Alfonso - VP of Marketing Ops and Martech,Foundever.Neil Patel - Co-Founder at Neil Patel DigitalMaureen Mack - Northam Marketing Director,Hexagon.Mallory Hilderbrand  - Senior Manager, Global Campaign Operations,Hexagon.About the GuestBrynna Self is a seasoned growth and marketing executive with 20 years of experience driving global digital strategy, demand generation, and account-based marketing. As Director of Global Digital Marketing at Hexagon's Safety, Infrastructure & Geospatial division, she leads initiatives that align marketing, sales and customer success to create stronger go-to-market execution. Recognized for advancing ABM adoption, AI-powered analytics, and data-driven decision-making, she has delivered measurable growth across the software, manufacturing and e-commerce sectors. Brynna holds an MBA in Marketing from the University of Maryland.Connect with Brynna.

We've all had those weeks where the pipeline, the budget, and the inbox gang up on us. Here's a quick, visual method to cut through noise, regain focus, and turn activity into outcomes: the focus map plus a six-step execution template. It's simple, fast, and friendly for time-poor sales pros.  How does a focus map work, and why does it beat a long to-do list? A focus map gets everything out of your head and onto one page around a single, central goal—so you can see priorities at a glance. Instead of scrolling endless tasks, draw a small circle in the centre of a page for your key focus (e.g., "Time Management," "Client Follow-Up," "Planning"). Radiate related sub-topics as circled "planets": prioritisation, block time, Quadrant Two focus, weekly goals. This simple visual cues the brain to spot what moves the needle first and what's just distraction. In 2025's noisy, Slack-popping world, mapping beats lists because you see interdependencies, not just items. It's a low-tech cognitive offload that scales across roles—from B2B SDRs to enterprise AEs—in Japan, the US, or Europe alike.  Do now: Grab a blank page, pick one central outcome, and sketch 6–8 sub-topics in 3 minutes. What's the six-step template I should run on each sub-topic? Use this repeatable mini-playbook: (1) Area of focus, (2) My current attitude, (3) Why it matters, (4) Specific actions, (5) Desired results, (6) Impact on vision. Walk a single sub-topic (say, "Prioritisation") through all six prompts to turn fuzzy intent into daily behaviour. This prevents feel-good plans that never reach your calendar. The key is specificity: "Block 90 minutes at 9:00 for top-value tasks, phone on Do Not Disturb" beats "be more organised." Leaders can cascade the same template in pipeline reviews or weekly one-on-ones to connect tasks to strategy and help teams self-coach.  Do now: Copy the six prompts onto a sticky note and keep it next to today's focus map. Can you show a concrete sales example for time management? Yes—prioritisation in practice looks like: organise, calendarise, and execute the top-value items first, every day.Start by acknowledging the usual blocker: "I never get around to it." Then translate to action: buy or open your organiser, maintain a rolling to-do list, and block time in your calendar for the highest-value, highest-priority items before anything else. Desired result: your best time goes to tasks with the greatest impact (e.g., discovery calls with ICP accounts, proposal updates due this week). Vision impact: consistency compounds—your effectiveness rises, and so does your contribution to team revenue. This is classic Quadrant Two discipline (important but not urgent) adapted for post-pandemic hybrid work.  Do now: Book tomorrow's first 90 minutes for your top two revenue drivers and guard it like gold. How should I prioritise when markets differ (Japan vs US vs Europe) or company size varies? Anchor priorities to value drivers that don't care about borders: ICP fit, deal stage risk, and time-to-impact. In Japan (often relationship-led and consensus-driven), prioritise follow-up and multi-stakeholder alignment; in the US (speed + experimentation), prioritise high-velocity outreach and fast iteration; in Europe (privacy/regulatory sensitivities), prioritise compliant messaging and local context. Startups should weight pipeline creation and early GTM proof; multinationals should weight cross-functional alignment, forecasting hygiene, and large-account expansion. The focus map adapts: the central circle stays constant ("Close Q4 revenue"), while the "planets" change by market and motion (ABM research vs channel enablement vs security reviews).  Do now: Label each sub-topic with the market or motion it best serves (e.g., "JP enterprise," "US SMB," "EU regulated"). How do I turn focus maps into weekly cadence without burning out? Run a lightweight loop: Monday map, daily 90-minute deep-work block, Friday review—then iterate. On Monday, pick one central theme (e.g., "Client Follow-Up") and 6–8 sub-topics. Each morning, choose one sub-topic and run the six-step template; protect a single 90-minute block to execute. On Friday, review outcomes vs. desired results, retire what's done, and promote what worked. Leaders can add a shared "focus wall" for visibility and coaching. This cadence blends time-blocking (Cal Newport), Eisenhower Quadrants, and sales hygiene—without heavy software. As of 2025, hybrid teams using this approach report better handoffs, cleaner CRM notes, and fewer "busy but not productive" days.  Do now: Schedule next week's Monday-Friday 09:00–10:30 focus block in your calendar. What are the red flags and watch-outs that kill focus? Beware "activity inflation," tool thrashing, and priority drift. Activity inflation = doing more low-value tasks to feel productive. Tool thrashing = bouncing between apps without finishing work. Priority drift = letting other people's urgencies displace your high-value commitments. Countermeasures: (1) Tie each sub-topic to a KPI (meetings booked, qualified pipeline, cycle time), (2) pre-decide your top two daily outcomes before opening email, (3) make your Friday review public to your manager or team to add gentle social accountability. Keep the map hand-drawn or one-page digital; if it takes longer to maintain than to act, you've over-engineered it.  Do now: Add KPI labels beside three sub-topics and delete one low-value "busywork" task today. Is there a quick checklist I can copy for my team? Use this one-pager and recycle it weekly. Central focus (one phrase): ____________________ Planets (6–8 sub-topics): ____________________ Six Steps per sub-topic: Area of focus → 2) My attitude → 3) Why it matters → 4) Specific actions → 5) Desired results → 6) Impact on vision Time block: 90 minutes daily, device on Do Not Disturb KPIs: meetings booked, pipeline $, cycle time, win rate Friday review: what shipped, what's next, what to drop This blends visual clarity (map) with behavioural clarity (six steps), making it easy for sales managers to coach and for reps to self-manage under pressure.  Do now: Print this checklist for the team stand-up and agree on one shared KPI for the week. Conclusion Focus maps + a six-step template turn overwhelm into action. They help you see what matters, schedule it, and ship it—fast. Start with one central goal, map the "planets," and run one sub-topic per day through the six prompts. That's how you get better results when time is tight.  Optional FAQs What's the difference between a focus map and mind map? A focus map is smaller and execution-oriented: one central outcome and 6–8 sub-topics you'll actually schedule this week.  How many sub-topics are ideal? Six to eight forces trade-offs; more invites sprawl and context switching.  How quickly should I see results? Usually within two weeks once you're blocking 90 minutes daily for the top-value tasks.  Next Steps for Leaders Run a 30-minute "Monday Map" with your team; pick one shared KPI. Make the 90-minute deep-work block part of your sales playbook. Review focus maps in pipeline meetings; coach actions, not anecdotes.    About the Author Dr. Greg Story, Ph.D. in Japanese Decision-Making, is President of Dale Carnegie Tokyo Training and Adjunct Professor at Griffith University. He is a two-time winner of the Dale Carnegie "One Carnegie Award" (2018, 2021) and recipient of the Griffith University Business School Outstanding Alumnus Award (2012). A Dale Carnegie Master Trainer, Greg delivers globally across leadership, communication, sales, and presentation programs, including Leadership Training for Results. He is the author of Japan Business Mastery, Japan Sales Mastery, Japan Presentations Mastery, Japan Leadership Mastery, and How to Stop Wasting Money on Training; his works are also available in Japanese. 

In this episode of Full-Funnel Live, Vlad and Andrei are joined by special guest Elric Legloire to pull back the curtain on the sales team's critical role in Account-Based Marketing. We're moving beyond theory to tackle the real-world execution of ABM—the successes, the pitfalls, and the messy details that make or break a program.Tune in to learn: - The role and responsibilities of sales team in ABM - Account prioritization - what companies to select for 1:1 ABM  - Account planning - how to holistically engage the buying committee- How to leverage business dinners to engage target accountsRESOURCES:On-Demand B2B Marketing Courses: https://fullfunnel.io/b2b-marketing-courses/Full-Funnel Insider - A Marketing Newsletter For B2B Marketers: https://fullfunnel.io/marketing-newsletter/Join our community for B2B marketers - The Trenches: https://trenches.community/ Upcoming events: https://lu.ma/fullfunnel/eventsFull-Funnel Marketing Content Hub: https://fullfunnel.io/blogVladimir on Linkedin: https://www.linkedin.com/in/vladimirblagojevic/Andrei on Linkedin: https://www.linkedin.com/in/azinkevich/Elric  on Linkedin: https://www.linkedin.com/in/elriclegloire/

In this episode of the Scaling Japan Podcast, we welcome back Kenneth Jeng, Product + Operations Lead at Persona, and experienced contributor to startup ecosystems in both Japan and the U.S.This is Part 2 of our conversation with Kenneth, recorded in November 2024, and focused on the human side of ecosystem building, community, culture, and mindset.Kenneth shares why Japan continues to struggle with early-stage adoption and authentic community building, and how individuals (not just public programs) must take initiative. He also gives a candid take on grant structures, founder engagement, and what real progress could look like.If you're a founder, policymaker, or ecosystem builder working in Japan, this episode offers a unique lens on what's still missing and what we can each do to contribute.AIM B2B – Integrated Marketing & PR in Asia This episode is sponsored by Custom Media, Tokyo's leading integrated marketing and PR agency since 2008, helping global brands expand across Japan and APAC. They can help you with:Localized storytelling to build trust in Asian marketsStrategic performance marketing for measurable growthAccount‑based marketing (ABM), paid media, GEO, and SEOHubSpot‑certified CRM & marketing automationData‑driven implementation with cultural expertise⁠Learn more about AIM B2BShow Notes: 00:00 – Introduction 00:43 – Hot Take on Challenges and Gaps 14:00 – Why People are Involved in Startup Ecosystem and Why in Japan 16:20 – Building Network 22:15 – Early Adopters or Not? 27:10 – Contributing to the Community 36:20 – Grants and Funding for Startups 42:00 – Last Messages and Hot TakesLinks from Guest Appearance:

In this episode, Eric Siu dives into the 2026 LinkedIn marketing strategies that actually drive revenue. Discover why consistency beats volume, how horizontal videos outperform vertical, and how to repurpose content fast with Opus. Eric also explains how carousels, newsletters, and proprietary data posts dominate engagement—and breaks down tools like Shield for analytics, carrot for personalized ABM ads, and Stanley for brand voice protection to help you turn content into clients and scale your influence on LinkedIn. TIMESTAMPS (00:00) Why LinkedIn still wins (00:28) Consistency over volume (01:05) Horizontal video advantage (02:22) Scaling with Opus (03:36) Carousels that convert How to Connect IG: / ericosiu X: / ericosiu

In this episode of The OnBase Podcast, host Chris Moody dives deep with Vincent DeCastro to unpack one of the most dramatic shifts in marketing history: the rise of zero-click search and AI-driven buyer journeys.They explore how generative AI tools like ChatGPT, Perplexity, and Claude are transforming how buyers discover and evaluate solutions, often without ever visiting a brand's website. Vincent shares how this new reality is disrupting search, reshaping ABM, and forcing marketers to collapse silos between brand, demand, and content functions to stay relevant.From the death of traditional SEO to the new rules of visibility in the age of AI, this episode offers a masterclass on how marketers must evolve to survive and thrive in a post-click world.Key TakeawaysZero-Click Search Has Changed the GameGenerative AI is now giving users answers directly in the results — before they ever reach your site. That means impressions go up while clicks go down, creating a new paradox that marketers must understand and address.Content Is Now for Machines and HumansYour website is no longer just for prospects. It's for LLMs to read, parse, and summarize. Structuring your content for AI consumption is the new SEO.Break Down the SilosBrand, content, demand gen, and ABM can't operate independently anymore. AI interprets your business holistically — your teams must do the same.LLM Optimization Is the New SEOTechnical readiness is step one. Run audits to ensure your site can be crawled by AI tools, update evergreen content regularly, and monitor how your brand is being summarized by these new “AI engines.”The Future of Search Is Paid, Personalized, and Platform-BasedGenerative platforms like ChatGPT will soon monetize results the way Google did with ads — but based on personalized prompts, not keywords. Brands must adapt early.QuotesZero-click search isn't killing Google — it's redefining it.Tech recommendationsScreaming Frog - For analyzing log files and ensuring your site is AI-crawl readyAbout the GuestVincent DeCastro is the Founder and CEO of ABM Agency, a B2B marketing leader that's been reshaping account-based marketing since 2009. With over a decade of experience at the intersection of search, ABM, and AI, Vincent helps enterprise organizations navigate the massive changes in digital behavior driven by zero-click search and generative AI. His agency has been at the forefront of understanding how AI and large language models (LLMs) are redefining visibility, authority, and buyer intent in the modern B2B landscape.Connect with Vincent.

Send us a textIn this episode we interview Katrine Rasmussen, a B2B marketer at fashion-tech company Pixelz. She shares a practical playbook for reaching enterprise buyers on LinkedIn with precision and credibility.What you'll learn in this episode:How to build ABM audiences on LinkedIn by combining target companies with exact job titles and locations—then keep them tight around the 300-person minimum for control and relevance.Why “thought leadership ads” outperform company-page ads on CPC and CPM, and how their native look boosts trust with enterprise stakeholders.A repeatable six-month cadence with sales: pick 10–20 priority accounts per rep, map stakeholders and pain points, and align content to each stage of the deal.How to seed a ready-to-post content library for reps (evergreen and timely), use light ghostwriting, and nudge consistent posting without burning the team.Ways to run ultra-narrow campaigns for a single strategic account when you know the pain point (e.g., ESG, pricing, or workflow).Smart calls to action: keep most posts educational and link-free for reach; reserve links for webinars and events—not “book a demo.”Practical measurement: track impressions and clicks with attribution tools so brand exposure still shows up in pipeline, not just last-click.

In this inspiring What's Your Story episode of The Way We See It, Alex reconnects with longtime friend and teammate Rodney “Rocket” Burns, whose journey stretches from chasing Big Ten football dreams to finding purpose through faith, family, and calling. Rodney shares about growing up in poverty, his time playing football and singing with the group Uptown at Evangel University, and how God redirected his life toward both a successful career in engineering and more than 25 years of ministry as a volunteer youth pastor. He opens up about walking through his son's Type 1 diabetes diagnosis, how it shifted his career toward purpose-driven healthcare work, and the life lessons that continue to shape him today. With humility and wisdom, Rodney encourages the next generation to stay disciplined, cut out the noise, and commit fully to the plan God has for their lives. #TheWayWeSeeIt #WhatsYourStory #FaithInAction #BigTenDreams #UptownSingingGroup #EngineerForChrist #YouthPastorLife #FaithfulFatherhood #PurposeDrivenLife #ChristianPodcast Alex Bryant Ministries is focused on helping people be reconciled to God, then within one's own self, and finally being reconciled to our fellow man in order to become disciples. Connect with us and our resources:    Our books - Let's Start Again & Man UP    More about us Like, subscribe, and share. Partner with ABM to place resources in jails and the inner city for $19 a month at alexbryant.org.  Follow us on Facebook or Instagram

Send us a textThe guest on this ABM Done Right Podcast mentioned on LinkedIn recently that in many cases ABM = Almost But Meh.

Andrew Reed is a customer-centric ABM leader with over a decade in B2B technology marketing, currently serving as Global ABM Director at AVEVA. He has scaled the company's ABM program from a single one-to-one pilot into a global motion across 87 enterprise accounts, balancing deep personalization with scalable execution. Passionate about insight-driven strategy and sales alignment, Andrew is reshaping how AVEVA builds customer value, turning ABM into a systematic growth engine that drives stronger relationships and measurable business impact.Watch this episode and learn:The road from one ABM pilot to 87 enterprise accounts globallyHow an ABM value proposition helps shift brand perceptionsWhy moving from digital-first to human-first experiences is key to ABM successHow Andrew uses data and “action boards” to link engagement to pipeline and revenue

How can B2B marketers succeed when every deal involves 11 or more stakeholders?This special Hard Corps Marketing Show takeover episode features an episode from the Connect To Market podcast, hosted by Casey Cheshire. In this conversation, Casey sits down with Adam Needles, CEO and Co-Founder of ANNUITAS, Inc., to unpack the game-changing concept of Buyer Unit Demand (BUD). Adam challenges the outdated reliance on MQLs and ABM and introduces a new framework for engaging the full buying unit, with multiple stakeholders who have diverse roles and needs throughout the journey.He shares how marketers can design conversation tracks that align with real-world buying dynamics and explains why buyer-led orchestration, not sales-led tactics, is the key to driving meaningful engagement and revenue. Adam also discusses the organizational shifts and mindset changes required to fully adopt this buyer-first approach.In this episode, we cover:Why MQLs and ABM fall short in complex B2B buying environmentsHow to map conversation tracks around stakeholder needs and behaviorThe importance of aligning marketing, sales, and automation tools to the buyer journeyWhy focus beats scale when prioritizing content and engagement strategies

What does it take to build a client-centric growth engine in an industry where marketing has long been seen as a support act? Harsha Chachadi shares how FM is rewriting the rules with ABM – one account at a time.

This episode zooms in on fatherhood and godly masculinity, drawing from Man Up, A Guide to Godly Masculinity. Using a Bill Maher monologue on “trad dads” as a cultural springboard, Pastor Alex makes the case for fathers who lead with love, clarity, and authority, parents first, friends second. He unpacks practical dad principles, why “because I said so” can be appropriate at times, how to cultivate teachability and resilience, and why kids must learn it is not all about them. A Steph Curry family story illustrates consequences and commitment at home before commitments on the court. A driveway coaching moment shows how sports develop mental toughness, paying dues, and earning leadership. The charge to dads is simple: show up, speak up, invest daily in your kids' “love tank,” meet them where they are, then bring them where you are in life and faith. Moms are encouraged to release grown kids with wisdom. The goal is to raise leaders, not whiners. Call to Action: Like, subscribe, and share. Partner with ABM to place resources in jails and the inner city for $19 a month at alexbryant.org. #Fatherhood #GodlyMasculinity #TradDad #RaisingLeaders #ManUp #BiblicalFatherhood #FaithAndFamily #ChristianParenting #StrongDads #FamilyLeadership #TheWayWeSeeIt #AlexBryant #PodcastEpisode #RealTalkPodcast #Word

Send us a textBrandon Redlinger posted on LinkedIn that marketing doesn't deserve a seat at the table by default. Marketing doesn't have the respect of the CRO by default. Marketing should have a seat at the table and earn the respect of the CRO and sales, but other members of the C-suite lose confidence in Marketing's ability to contribute more broadly than just branding and campaigns. They need to see that:You develop strategies that directly align with the company's financial objectives.You collaborate more effectively with sales, customer success, product, and finance.You drive measurable impact on business, revenue, and margin growth – and not just pipeline.In this podcast episode, Jayashree Rajan (CMO of Nexla) joined Eric Gruber (CEO of Personal ABM to discuss:1. How CMOs need to rethink what ABM is --- and their approach? You'll see how most CMOs and their teams are only doing list-based marketing or account-based demand gen vs. changing the interactions that all teams have and the account experiences that are delivered across the buying journey and customer lifecycle. 2. How CMOs need to approach ABM readiness and execution.3. How we should take a data-driven evaluation approach for actual impact4. How CMOs need to change their thoughts on scaling and AI when it comes to ABM -- and how we should focus on scaling for impact vs. just scaling activities. 5. How to align your CEO, CRO, CFO, and CCO with marketing when it comes to ABM or a strategic account program. After listening  to this episode, you may want to check out the supporting article below:https://www.personalabm.com/how-cmos-need-to-change-their-thinking-of-what-abm-is/

In this episode of Insights Unlocked, host Nathan Isaacs sits down with Sangram Vajre—co-founder of Terminus and GTM Partners, bestselling author, and pioneer of the Flip My Funnel movement—to explore how customer-first thinking reshapes business growth. Sangram recounts the moment of inspiration that led to flipping the traditional sales funnel on its head and how that napkin sketch evolved into a movement that transformed B2B marketing. Sangram also shares insights from his MOVE framework (Market, Operations, Velocity, Expansion), offering a fresh lens for diagnosing go-to-market (GTM) challenges at every stage of business growth. He dives into the rise of fractional leadership, the role of AI in driving customer insight and product innovation, and why focusing on Net Revenue Retention (NRR) may be the single best way to align teams around growth. Whether you're in marketing, product, UX, or customer experience, this episode will challenge how you think about pipeline, growth, and what it really means to put the customer first. What you'll learn in this episode:  The origin story behind Flip My Funnel and how it reshaped ABM and B2B marketing Why most marketing and sales funnels fail—and what to do instead The MOVE framework: a diagnostic tool for GTM strategy How Net Revenue Retention (NRR) is the ultimate measure of customer-centric growth The rise of fractional roles and what it means for the future of work How AI is changing the way we listen to and serve customers at scale Resources & Links: Sangram Vajre on LinkedIn (https://www.linkedin.com/in/sangramvajre/) GTM Partners (https://gtmpartners.com/) MOVE and other books (https://sangramvajre.com) GTM Mondays newsletter on Substack (https://gtmonday.substack.com/) Nathan Isaacs on LinkedIn (https://www.linkedin.com/in/nathanisaacs/) Learn more about Insights Unlocked: https://www.usertesting.com/podcast

This may be my favorite ever episode. And it's a doozy! I sat down with Nick Panayi, CMO of Inovalon, to explore one of the most comprehensive AI adoption stories I've encountered in healthcare technology marketing. Nick leads a 95-person marketing team at this 2,000-employee data and solutions company, and what they've accomplished in just two years is remarkable. According to our recent survey of the HealthTech Marketing community, only about 7% of companies have an AI strategy roadmap, let alone reach this level of AI integration. This makes Nick's insights particularly valuable for the rest of us on this journey.What impressed me most was how they've made AI accessible across their entire marketing organization. They've created a unified platform called Amaru AI that serves as a no-code environment where marketers can build workflows without technical expertise. By integrating AI tools directly into their existing Monday.com workflow system, they've met their team where they already work rather than forcing adoption of new platforms. Nick also shared fascinating use cases, including AI-powered voiceovers with Eleven Labs, conversational AI prospecting with Synthflow that makes outbound calls, and using Google's Notebook LLM to transform dense white papers into engaging podcast content. Key Topics Covered:"(00:00:00)" Introduction and Nick's Background"(00:03:00)" Building an AI-First Marketing Team"(00:07:00)" Overcoming Barriers - Legal and Team Concerns"(00:10:00)" The AI Roadmap and Tiger Team Approach"(00:12:00)" Scaling AI Adoption Across the Organization"(00:14:00)" Content Creation with AI Scoring"(00:18:00)" Automated Website Tagging and Personalization"(00:22:00)" Agentic AI for Paid Search Advertising"(00:30:00)" Amaru AI Platform Architecture"(00:35:00)" AI Integration in Monday.com Workflows"(00:36:00)" Image Generation and Remix Tools"(00:37:00)" Tega AI for Prospecting and Lead Generation"(00:40:00)" Synthflow - Conversational AI Calling"(00:45:00)" ROI and Measurement Approaches"(00:49:00)" AI Voiceovers and Video Production"(00:51:00)" AI Podcasting with Google Notebook LLM"(00:53:00)" Advice for Agencies and ConsultantsIn this post, I lay out a strategic roadmap that emulates what Nick and team have achieved at Inovalon.If you are interested in discussing this or any other topic, let's have a chat.  Reach out to me directly to schedule a no-obligation discussion. This isn't a sales call, but rather an opportunity to talk through your questions and challenges.Follow me on LinkedIn.Subscribe to The HealthTech Marketing Show on Spotify or watch us on YouTube for more insights into marketing, AI, ABM, buyer journeys, and beyond!Thank you to our presenting sponsors, HIMSS, a leader in advancing health equity, digital innovation, and data-driven care through technology, policy, and community collaboration. And also HealthcareNOW, 24/7 expert shows, interviews, and podcasts, powering healthcare leaders with innovation, policy, and strategy insights.

Text us your thoughts on the episode or the show!In this episode of OpsCast, hosted by Michael Hartmann and powered by MarketingOps.com, we are joined by Chris Golec, Founder and CEO of Channel99, and Emily Gustin, Business Development Manager at LinkedIn. Chris and Emily share how the shift from individual-level to company-level attribution is transforming how B2B marketing teams measure ROI, particularly in social media.They discuss how LinkedIn and Channel99 are partnering to provide marketers with a privacy-safe approach to connect paid and organic social engagement to website activity and pipeline impact. The conversation explores the implications for ABM and ABX strategies, the evolving landscape of view-through attribution, and how marketing operations professionals can gain deeper insight into brand reach, buyer behavior, and overall performance across the funnel.In this episode, you'll learn:How company-level attribution is changing B2B social measurementThe role of privacy-safe solutions in connecting social engagement to pipeline impactInsights into ABM and ABX strategies informed by better dataHow MOPs teams can leverage attribution to understand brand reach and buyer behaviorThis episode is perfect for marketing operations professionals, B2B marketers, and anyone looking to improve social ROI and attribution strategies.Episode Brought to You By MO Pros The #1 Community for Marketing Operations Professionals Marketing Ops, RevOps, Data Pros, and AI innovators will come together to share what's really working and what's not during the week of Dreamforce. Join the conversation shaping the future of rev ops and AI, and save your spot now at AI Unfiltered, happening October 15th from 2:00 PM to 5:30 PM at Sandbox VR in San Francisco. Just steps away from Dreamforce. Visit tractioncomplete.com to learn more. Join us at MOps-Apalooza: https://mopsapalooza.com/Save 10% with code opscast10Support the show

Altar calls have long been a defining moment in church services, a time when people move from hearing the Word to responding to it. In this episode of The Way We See It, Alex talks with longtime friend and pastor Scotty Gibbons, lead pastor of People's Church in Oklahoma City and founder of RealLife Family Ministries. Together, they explore the heart, preparation, and practical steps that make altar calls effective, not only for unbelievers seeking salvation but also for believers encountering God in fresh ways. Scotty shares wisdom on prayer, Scripture, clarity, and intentionality, offering encouragement to pastors to always give people the opportunity to respond to the message of salvation. This conversation is a powerful reminder that altar calls are not just tradition, they are a moment for transformation. Call to Action To connect with Scotty his website is https://realifefamily.org/  Like, subscribe, and share. Partner with ABM to place resources in jails and the inner city for $19 a month at alexbryant.org. #EffectiveAltarCalls #ScottyGibbons #TheWayWeSeeIt #FaithInAction #ChurchLeadership #GospelCentered #SalvationMessage #ABM Alex Bryant Ministries is focused on helping people be reconciled to God, then within one's own self, and finally being reconciled to our fellow man in order to become disciples. Connect with us and our resources:    Our books - Let's Start Again & Man UP    More about us Like, subscribe, and share. Partner with ABM to place resources in jails and the inner city for $19 a month at alexbryant.org.  Follow us on Facebook or Instagram

John Hunt presents to The Space Show are ready! Sunday, 10-5-25For the quick summary, we started our program with John Hunt as the guest talking about nuclear weapons development and space exploration technologies. The Space Show participants in the Zoom meeting explored various aspects of nuclear weapons history, including bomb designs, testing, and strategic implications, while also discussing the potential for nuclear technologies in space missions and propulsion systems. The conversation concluded with discussions about current and future space exploration initiatives, including reactor technologies and launch schedules, with participants expressing concerns about political and technical challenges. Several Space Show participants were with us in the meeting including Marshall Martin, Peter Forman, John Jossy, Dr. Ajay Kothari, Dr. Phil Swan, Dr. James Benford, & Tim WeaverOur more detailed summary follows. John Hunt discussed his presentation on the evolution of nuclear weapons, including its funding and technological aspects. Marshall shared his interest in manufacturing composites and nanocarbon tubes in space, predicting that medical applications and materials science would be the next big cash cows in space development and was looking to connect the dots to the early tech being discussed by John Hunt. We discussed the potential for producing semiconductors and nanotubes in space, with Marshall suggesting that zero-gravity environments could enable the production of longer nanotubes for stronger materials like nanotube rope, which could be used in space elevators.David Livingston introduced the Sunday Space Show program, mentioning upcoming guests and topics, including a discussion on nuclear weapon development and its impact on space with John Hunt. The conversation ended with introductions of various participants and a brief overview of the show's format.Early on John introduced us to Project Orion as he mentioned his history interest including the work of Freeman Dyson's son, George Dyson who wrote a book about his fathers work. John Jossy expressed interest in reading the book, and they discussed the now-defunct nuclear space website, which had provided valuable information.Hunt discussed the history and development of nuclear weapons, focusing on the physics behind atomic and nuclear fission, and the creation of the first atomic bombs, “Little Boy” and “Fat Man,” used in World War II. He explained the evolution of bomb designs, including the transition from solid to hollow core plutonium spheres for improved yield and the introduction of fusion components in the Teller-Ulam design, which significantly increased explosive power. John also highlighted the Soviet Union's alternative “layer cake” design, which used a central fission bomb surrounded by a lithium deuteride layer for fusion, and noted the cryogenic technology developed for these weapons, which later found applications in space exploration.Our guest explained the evolution of nuclear weapons, focusing on the development of thermonuclear bombs and their components. He described how lithium deuteride was used in fusion reactions, leading to the creation of tritium and increased yield through fission. The discussion covered various weapon designs, including the Mark 17, Mark 28, and the 25-megaton Mark 41 bomb. John also mentioned Ted Taylor's contributions to bomb design and his work on the Orion nuclear-powered spacecraft project, which was canceled due to the Test Ban Treaty.The discussion focused on historical nuclear weapons development, John Hunt explaining that Project Orion conducted conventional explosive tests but never pursued nuclear testing. David suggested visiting government nuclear museums across the US, including Las Vegas and New Mexico, which house exhibits and remnants of nuclear testing. The conversation then shifted to the evolution of nuclear weapons, noting that while the Soviet Tsar bomb was primarily a propaganda device, the US responded by developing smaller, multiple-warhead systems to counter potential ABM defenses, leading to a shift from large single-warhead bombs to more numerous but smaller thermonuclear devices, with both countries eventually deploying around 100,000 strategic warheads each by the mid-1980s.The discussion focused on nuclear weapons and missile defense systems. Hunt explained that Soviet ICBM deployments were initially vulnerable to Minuteman III counterforce capabilities, but Russian silo hardening and U.S. missile number limitations led to Russian achievement of assured destruction capability. The group then discussed a 1957 nuclear test where a manhole cover was launched at escape velocity speeds, with guest James noting this was a deliberate test and not accidental. The conversation concluded with a discussion of current missile defense systems, including the Golden Dome concept using hit-to-kill interceptors, and concerns about North Korea's development of MERV missiles.Next up was a discussion regarding the strategic implications of nuclear weapons, particularly focusing on the challenges of responding to a North Korean attack due to the complex geopolitical landscape involving Russia, China, Japan, and South Korea. They explored the potential electromagnetic pulse (EMP) effects of nuclear weapons on satellite systems like Starlink and the historical development of anti-ballistic missile systems, including exo-atmospheric and microwave-induced detonation technologies. James shared insights from his experience with Soviet microwave weapons research, noting that while these systems were studied extensively, they were never deployed. The conversation concluded with a question about the transition from using nuclear power in satellites to planning for its use on the surfaces of the moon and Mars.We also talked about the history and future of nuclear technology in space exploration, with James noting that nuclear rockets could enable substantial payloads for solar system exploration. They explored how nuclear technology developed from weapons to civilian power, with Hunt suggesting that without the military budget, space program development would have been slower. Ajay raised questions about Russia's Burevestnik nuclear-powered missile program, which James and Hunt explained was similar to a canceled US program but deemed impractical due to radioactive contamination risks.Ajay focused on nuclear reactor technologies, particularly molten salt reactors and uranium isotopes. Dr. Kothari explained that molten salt reactors using uranium-233 could be safer in the event of an accident as the molten salt would freeze and become non-fissile upon contact with the ground. Hunt noted that uranium-233's higher radioactivity makes it difficult to handle, while confirming it produces similar energy output to other isotopes. The conversation concluded with a discussion about the feasibility of gun-launched space missions, with several participants expressing skepticism about spin launch concepts due to drag issues at high speeds, while Phil suggested that robust propulsion technology could handle high G-forces.The feasibility of hypersonic velocities and space travel was brought up with Phil asserting that it's possible to achieve orbital velocity despite atmospheric drag, while others, including and James, disagreed, citing significant challenges. The conversation shifted to the potential of nuclear technologies for space travel, with Phil suggesting underground nuclear explosions to power rockets, though Jossy noted legal and operational limitations. James highlighted the need for high-thrust rockets for interplanetary travel. They mentioned a promising paper on a centrifugal liquid-fuel propulsion system with a high specific impulse, which could be a significant advancement for space travel.We had much to say about nuclear rockets, with Phil explaining that nuclear rockets face challenges with the Oberth effect due to their inability to provide short, high-thrust bursts compared to chemical rockets. Marshall raised concerns about the potential impact of nuclear rocket launches on space stations, but Phil suggested that the radiation environment in space would make astronauts less concerned about nuclear launches. Hunt provided insights into contemporary nuclear weapons, noting that most are thermonuclear and that Russia is attempting to become a near-parity power with the U.S. and China. The discussion concluded with John explaining the potential risks and political implications of Russia using tactical nuclear weapons, emphasizing the importance of avoiding an escalation to full-scale nuclear war.Before ending we discussed nuclear power options for space missions, particularly focusing on a 100-kilowatt fission reactor planned for the moon by 2030. Marshall and others debated whether government or commercial entities should develop these reactors, with Marshall suggesting a public-private partnership might be best. The conversation concluded with a discussion about Artemis II's February 5th launch date, with participants expressing skepticism about whether it would actually proceed as scheduled, given NASA's history of delays.This program is audio archived at www.thespaceshow.com and doctorspace.substack.com for this program date. The Zoom video is also archived on our Substack site.Special thanks to our sponsors:Northrup Grumman, American Institute of Aeronautics and Astronautics, Helix Space in Luxembourg, Celestis Memorial Spaceflights, Astrox Corporation, Dr. Haym Benaroya of Rutgers University, The Space Settlement Progress Blog by John Jossy, The Atlantis Project, and Artless EntertainmentOur Toll Free Line for Live Broadcasts: 1-866-687-7223For real time program participation, email Dr. Space at: drspace@thespaceshow.comThe Space Show is a non-profit 501C3 through its parent, One Giant Leap Foundation, Inc. To donate via Pay Pal, use:To donate with Zelle, use the email address: david@onegiantleapfoundation.org.If you prefer donating with a check, please make the check payable to One Giant Leap Foundation and mail to:One Giant Leap Foundation, 11035 Lavender Hill Drive Ste. 160-306 Las Vegas, NV 89135Upcoming Programs:No program for Tuesday, Oct. 7, 2025 | Tuesday 07 Oct 2025 700PM PTGuests: Dr. David LivingstonNo program for today, Oct. 7, 2025Broadcast 4441 Hotel Mars featuring Mark Whittington, journalist | Wednesday 08 Oct 2025 930AM PTGuests: Mark Whittington, John Batchelor, Dr. David LivingstonHotel Mars with Mark Whittington on NASA Life on Mars Announcement and moreBroadcast 4442: Andrew Chanin | Friday 10 Oct 2025 930AM PTGuests: Andrew ChaninAndrew talks about the ETF market, commercial space investment and trendsBroadcast 4443 Jack Kingdon | Sunday 12 Oct 2025 1200PM PTGuests: Jack KingdonJack discusses his paper “3 months transit time to Mars for human missions using SpaceX Starship”Special thanks to our sponsors:Northrup Grumman, American Institute of Aeronautics and Astronautics, Helix Space in Luxembourg, Celestis Memorial Spaceflights, Astrox Corporation, Dr. Haym Benaroya of Rutgers University, The Space Settlement Progress Blog by John Jossy, The Atlantis Project, and Artless EntertainmentOur Toll Free Line for Live Broadcasts: 1-866-687-7223For real time program participation, email Dr. Space at: drspace@thespaceshow.comThe Space Show is a non-profit 501C3 through its parent, One Giant Leap Foundation, Inc. To donate via Pay Pal, use:To donate with Zelle, use the email address: david@onegiantleapfoundation.org.If you prefer donating with a check, please make the check payable to One Giant Leap Foundation and mail to:One Giant Leap Foundation, 11035 Lavender Hill Drive Ste. 160-306 Las Vegas, NV 89135Upcoming Programs:No program for Tuesday, Oct. 7, 2025 | Tuesday 07 Oct 2025 700PM PTGuests: Dr. David LivingstonNo program for today, Oct. 7, 2025Broadcast 4441 Hotel Mars featuring Mark Whittington, journalist | Wednesday 08 Oct 2025 930AM PTGuests: Mark Whittington, John Batchelor, Dr. David LivingstonHotel Mars with Mark Whittington on NASA Life on Mars Announcement and moreBroadcast 4442: Andrew Chanin | Friday 10 Oct 2025 930AM PTGuests: Andrew ChaninAndrew talks about the ETF market, commercial space investment and trendsBroadcast 4443 Jack Kingdon | Sunday 12 Oct 2025 1200PM PTGuests: Jack KingdonJack discusses his paper “3 months transit time to Mars for human missions using SpaceX Starship”Live Streaming is at https://www.thespaceshow.com/content/listen-live with the following live streaming sites:Stream Guys https://player.streamguys.com/thespaceshow/sgplayer3/player.php#FastServ https://ic2646c302.fastserv.com/streamStream Guys https://player.streamguys.com/thespaceshow/sgplayer3/player.php#FastServ https://ic2646c302.fastserv.com/stream Get full access to The Space Show-One Giant Leap Foundation at doctorspace.substack.com/subscribe

In this episode, I speak with Susan Roth, Senior Director of Marketing at Netrality Data Centers, about her remarkable journey from marketing leader to AI agent builder. Susan shared how she went from being uncertain about AI's role in marketing to becoming a pioneer in building sophisticated AI workflows and agents, while managing a small marketing team and investing significant personal time and resources into her education.What makes Susan's story particularly compelling for healthcare technology marketers is her practical approach to implementation. She's not just theorizing, she's actively using it to transform how a small marketing team operates. From editing video in minutes instead of hours to creating automated research workflows that cost just $1.50 per execution, Susan demonstrates how AI agents can enable small teams to compete at scale. She also offers a pragmatic yet optimistic view of AI's impact on the workforce, emphasizing that organizations will need people to manage and maintain these systems, and that the key is learning to work alongside AI rather than being replaced by it.For marketing leaders feeling overwhelmed by AI's rapid evolution, Susan's advice is straightforward: start small with low-risk use cases, embrace discomfort as part of the learning process, and remember that AI literacy is an ongoing journey rather than a destination. Her most important message is to "do it scared"—because waiting on the sidelines is no longer an option for marketers who want to remain competitive.Key Topics Covered[00:00:00] - Introduction[00:02:00] - Discovering AI as a Human Evolution Story[00:06:00] - Learning Resources: Marketing Profs B2B Forum[00:09:00] - Shifting Behavior: From Search Engine to Strategic Partner[00:10:00] - Introduction to Agentic Workflows[00:12:00] - The AI Build Lab: Four-Week Foundations Course[00:16:00] - The Builder Mindset for Marketers[00:18:00] - Key Tools: Notion, Typing Mind, and Cassidy[00:20:00] - Daily AI Applications in Marketing Work[00:21:00] - Use Cases: Research, Content Creation, and Video Production[00:25:00] - Building 50 Agents: From Research to Email[00:28:00] - The Cipher Agent: Automated Sales Research Workflow[00:31:00] - AI Adoption: Strategic Use vs. Individual Tools[00:33:00] - The Future of Marketing Teams: Humans and Agents Working Together[00:35:00] - The "Do More with Less" Question and Workforce Implications[00:37:00] - The Importance of Hiring and Training Young People[00:39:00] - Advice for Getting Started: Pick One Small Use Case[00:40:00] - Learning to Prompt and Using AI to Teach AI[00:41:00] - The Ongoing Journey: Being Comfortable with Being UncomfortableIf you are interested in discussing this or any other topic, let's have a chat.  Reach out to me directly to schedule a no-obligation discussion. This isn't a sales call, but rather an opportunity to talk through your questions and challenges.Follow me on LinkedIn.Subscribe to The HealthTech Marketing Show on Spotify or watch us on YouTube for more insights into marketing, AI, ABM, buyer journeys, and beyond!Thank you to our presenting sponsors, HIMSS, a leader in advancing health equity, digital innovation, and data-driven care through technology, policy, and community collaboration. And also HealthcareNOW, 24/7 expert shows, interviews, and podcasts, powering healthcare leaders with innovation, policy, and strategy insights.

In the closing episode of our Christian Businessman Series, Alex sits down with Tim Paulson, Co-CEO of Emery Sapp & Sons, one of the largest construction companies in the Midwest. From his humble start as a “Rodman” on a survey crew to leading a billion-dollar enterprise, Tim's journey is a testimony to faith, perseverance, and God's purpose in the marketplace. He shares about the importance of accountability, lessons learned from mentors at Evangel, the “Four C's” that shaped his career, and why caring like Christ is the ultimate differentiator in leadership. Tim's story reminds us that true success isn't just about building projects—it's about building people and reflecting Jesus in every sphere of influence.

In this episode of The Way We See It, Alex has a rich and thought-provoking conversation with Jason Hurt, Founder and Principal Consultant at Hurt Consulting, an organization dedicated to guiding faith-based nonprofits and mission-driven organizations toward sustainable impact. Jason shares his bold journey of leaving corporate America—stepping away from power, performance, and a comfortable paycheck—to follow God's call into the nonprofit world. After briefly owning a business, he quickly realized that his deeper purpose wasn't in profit margins but in people and mission. Now, he helps leaders align vision with impact and navigate real transformation. Jason shares some of the key lessons he's learned along the way: Never trade influence for impact. Surround yourself with people who aren't impressed by you. And regularly audit your calendar to make sure your time reflects your values. With the release of his new book, Climbing Down the Ladder, Jason is a voice for men looking to exchange hustle for calling, and success for significance. #ChristianBusinessman #FaithAndLeadership #PurposeDrivenLife #ClimbingDownTheLadder #JasonHurt #HurtConsulting #FromSuccessToSignificance #NonprofitLeadership #KingdomImpact #MenOfFaith #TheWayWeSeeItPodcast #FaithInAction #AuthenticLeadership #AuditYourCalendar #LeadWithPurpose #ChristianMenWhoLead Alex Bryant Ministries is focused on helping people be reconciled to God, then within one's own self, and finally being reconciled to our fellow man in order to become disciples. Connect with us and our resources:    Our books - Let's Start Again & Man UP    More about us Like, subscribe, and share. Partner with ABM to place resources in jails and the inner city for $19 a month at alexbryant.org.  Follow us on Facebook or Instagram

Successful marketers are able to anticipate and act on opportunities and trends, but what happens when the next 10 days can be as difficult to predict as the next 10 years? Agility requires not only rapid responses to changing market conditions, but also the ability to anticipate and proactively shape those conditions to your advantage. It's no longer enough to react; you have to predict and influence.Today, we're going to talk about navigating the uncertainties of the current digital advertising environment and maximizing ROI when forecasting feels like gazing into a crystal ball. To help me discuss this topic, I'd like to welcome, Heidi Bullock, CMO at Tealium. About Heidi Bullock Currently the CMO of Tealium, a customer data platform (CDP) provider, Heidi Bullock is an experienced marketing executive who has built a 20+ year career working at both global enterprise technology companies and start-ups. Prior, she was the CMO of Engagio, where she was responsible for the go-to-market strategy, product marketing, internal sales, corporate communications and ABM initiatives. Before Engagio, Heidi was the Group Vice President of Global Marketing at Marketo. Heidi has contributed to key thought leadership guides, including the Clear and Complete Guide to ABM Analytics and the Definitive Guide to Account-Based Marketing, Lead Generation, Content, Mobile Marketing, and Engaging Email. Heidi is a frequent speaker and guest lecturer for B2B marketing. Heidi Bullock on LinkedIn: https://www.linkedin.com/in/hbullock/ Resources Tealium: https://www.tealium.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow Try ZipRecruiter for FREE at ZipRecruiter.com/audio Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.showCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company