Podcasts about ABM

Scrappy ABM brings together host Mason Cosby and Yadin Porter de León, Director of Customer Stories and thought leadership over at Heroku, which is a part of Salesforce, to talk about going straight to the top of your target accounts without getting blacklisted.ㅤInstead of getting stuck in email blasts and third-party events that promise “rubbing elbows” with executives, Yadin shares a high-level framework that starts small with relationships your own C-suite already has, then builds proof points through web stories, webinars, podcasts, and thought leadership videos. The conversation walks through going top down from your CEO and bottoms up from directors and senior managers, doing the hard “eat your vegetables” work of segmentation, and mapping LinkedIn so you make it easy for leaders to say yes.ㅤThrough stories from Angel Med Flight, JetBlue, GE Healthcare, NASA Jet Propulsion Labs, Wells Fargo, Michael Dell, and a seven-figure deal, Mason and Yadin show how time and trust, podcasts, and truly helping individuals with their own goals can turn a focused ABM program into a powerful path to the C-suite.ㅤ

In this episode of The Way We See It, Pastor Alex gets real about one of today's most divisive topics—his support for President Donald Trump. From illegal immigration to airstrikes on narco-terrorists to the travel ban on certain nations, Pastor Alex unpacks the reasoning behind his stance and why he believes these policies matter for America. It's bold. It's honest. And it might be the most controversial episode we've released in a while. Tune in for Pastor Alex's raw, unfiltered thoughts and decide for yourself.

In this episode of OnBase, host Paul Gibson sits down with Joel Harrison for a wide-ranging and deeply insightful conversation about one of the most pressing issues in modern B2B: trust. Together, they unpack how trust is eroding across society, why it has become the backbone of successful ABX programs, and how marketers can differentiate in an era flooded with AI-generated “average content.”Joel shares his personal journey from magazine editor to industry leader, and why he believes trust, not just technology, is the true engine behind influence, brand affinity, and long-term customer relationships. The conversation explores how AI is challenging credibility, how strategic thought leadership can reclaim it, and why authenticity must be built intentionally rather than assumed.Whether you're a marketer, seller, or B2B leader navigating the new era of AI-driven engagement, this episode provides a powerful framework for building trust at scale, without losing the human touch.Key TakeawaysTrust is the new competitive differentiatorTrust isn't a soft metric, it's the oxygen of B2B relationships. Without it, brands will struggle to generate engagement, earn consideration, or influence buyers who are increasingly overwhelmed and time-poor.Average content is everywhere, quality is the real moatAI has made it easier than ever to produce content, but most of it lacks authenticity, depth, and accuracy. Joel argues that this creates an opportunity: brands that invest in high-quality thought leadership will stand out faster than ever.Thought leadership must be strategic, not randomAccording to Joel, true thought leadership:Is rooted in robust dataConnects to a long-term narrativeInfluences every stage of the funnel, from brand to demand to salesIncludes credible experts and voices internally and externallyWhen executed well, these programs deliver 52% better ROI than traditional marketing.Advocacy is massively underutilized in B2BCustomer recommendations, peer validation, and community influence play a foundational role in trust, but most companies underinvest in structured advocacy programs. Joel highlights emerging “TrustTech” tools that are beginning to change this.AI must be used with oversight, not blind automationAI is powerful for efficiency, research, and content acceleration, but hallucinations and inaccuracies can damage credibility. Human oversight is non-negotiable, both at the beginning and the end of the workflow.ABX thrives when trust comes firstSignals alone aren't enough. Buyers won't engage with sales if they've never heard of you or don't trust your brand. Trust-building must begin long before intent signals surface, and it must extend through the entire customer lifecycle, not just new logo acquisition.Quotes“Thought leadership isn't a blog post. It's a strategic, data-driven idea deployed across the entire customer journey.”Resource RecommendationsAndy Lambert's newsletterLuan Wise's newsletterCDP Institute's newsletterPaul Cash's LinkedIn postsShout-OutsScott Stockwell, Founder at WorkmatikGraham Wylie, Growth CMO, B2B SaaS & ServicesBarbara Stewart, Buyer & Customer Experience ConsultantRobert Norum, ABM and Growth Expert, B2B MarketingAbout the GuestAs editor-in-chief of B2B Marketing and one of its founders, Joel plays a strategic role in the company, focusing on the development of all B2B Marketing's content, products and services – including events, training, reports and the magazine.He's also an ambassador and evangelist for B2B more generally, and a regular speaker at conferences and at in-house marketing team meetings.Connect with Joel.

Brand has become the B-word in our industry. It's almost viewed as a dirty word in certain C-Suites and marketing leaders bring it up at their peril.But let's face it, without a strong brand, your sales are going nowhere. And this is especially the case in healthcare technology, where buyers have favorites and start a 13+ month buyer journey with a shortlist in mind.In this episode, I sit down again with my friend and healthtech marketing leader, Lea Chatham, to unpack what it takes to create and build a strong brand.We discuss what it really takes to build a brand in the white-hot ambient AI/clinical scribe space. We start with the reality that large buying groups are overwhelmed with noise, and increasingly turn to a few trusted sources to quietly shortlist the top two or three vendors before they ever talk to sales. If you're not consistently showing up with credibility in those channels, you may never even make the long list, let alone the shortlist. Lea and I then dive into the specific brand challenges she's taken on at Heidi Health. Heidi began as a bottom-up, product-led, physician-led company with a very “sign up free and try it” feel. Lea walks through how they've repositioned Heidi to a broader “AI care partner” that can sit beside any clinician across organizations of all sizes, while still staying obsessed with physician experience and adoption. We also explore the broader competitive landscape in ambient AI. Lea describes two main camps: solutions tightly embedded in the EHR, and “untethered” scribes where integration is the last step rather than the first. From there we zoom out into brand strategy and execution. We talk about the constant push to create “branded demand,” where every brand investment also drives pipeline, and every demand gen motion reinforces the brand. Lea explains that you can't build a serious brand in this market purely organically. You have to spend selectively, like picking a few big bets (like going big with CHIME, co-authoring an award submission with marquee enterprise customers, or key analyst relationships) that can create outsized visibility and credibility quickly while your broader organic engine spins up. Key Topics Covered:"(00:00)" Setting the Stage: Ambient AI “Land Grab” & Buying Groups"(03:10)" Heidi as the “New Kid” & the Enterprise Brand Barrier"(06:20)" Measuring Brand Without a Six-Figure Budget"(10:20)" Mapping the Ambient AI Landscape & Heidi's Positioning"(16:20)" Global Brand, Local Markets: From Scribe to “AI Care Partner”"(19:30)" Tailoring Messaging for Personas, ICPs & Regions"(25:10)" Brand Consistency, Naming, and Product Architecture"(30:10)" Building the Heidi Brand in the US: Tactics & “Branded Demand”"(35:40)" Adapting SEO for the AI & Prompt Era"(38:00)" Final Advice: Strategic Spend & Big Bets (CHIME Case Study)If you are interested in discussing this or any other topic, let's have a chat.  Reach out to me directly to schedule a no-obligation discussion. This isn't a sales call, but rather an opportunity to talk through your questions and challenges.Follow me on LinkedIn.Subscribe to The Healthtech Marketing Show on Spotify or watch us on YouTube for more insights into marketing, AI, ABM, buyer journeys, and beyond!Thank you to our presenting sponsors, HIMSS, a leader in advancing health equity, digital innovation, and data-driven care through technology, policy, and community collaboration. And also HealthcareNOW, 24/7 expert shows, interviews, and podcasts, powering healthcare leaders with innovation, policy, and strategy insights.

Die Polizeidirektion Mainz setzt ab heute ein neues Frühwarnsystem ein. Es soll Beamten helfen, Hinweise auf mögliche Terror- und Gewalttaten früher zu erkennen. Ab März soll das Projekt auch auf die Polizei in Mayen in Rheinland-Pfalz ausgeweitet werden. Dirk Rodenkirch aus unserer Redaktion Landespolitik in Mainz, wie müssen wir uns dieses Frühwarnsystem konkret vorstellen?

Scrappy targeting, small segments, and extreme empathy for the audience sit at the center of this conversation on Scrappy ABM. Host Mason Cosby sits down with Tyler Lessard, CMO at Technology Advice, to move from a broad “B2B marketing leaders or demand gen leaders” ICP to focused clusters of accounts where the team can win day after day.ㅤTyler walks through breaking a market into specific industry subsegments like cybersecurity software vendors and HR tech vendors, backing those choices with win rates, average deal size, and field-level sales feedback. The discussion follows how in-person activations at industry conferences, niche newsletters, and original buyer insights research become “reasons to reach out” for sales and SDR teams. Along the way, Mason and Tyler highlight small, specific ABM programs with one rep and a handful of target accounts, measuring success by whether the right people at the right accounts show up, engage, ask questions, and move into real conversations.ㅤ

ABMについて話す1回目。改めて2025年。さらには2026年、ABMに取り組む企業が増加しています。マーケティングは進化して、ようやく20年前の概念の実現に進んでいます。ABM　Account Based Marketingとは。について話していきます。ABMは思想が大事。推進者が重要。型から入らないように。【ご意見ご感想ボックスはこちら】https://docs.google.com/forms/d/e/1FAIpQLSc9lSRqQ_ZJ3CGDWbwO5gIZ7BTH6pGX0ehpLRKXw7IZ4SuIiQ/viewform?usp=sf_linkどうでもいい話は　「　衣替え　」　です。#マーケティング #セールス #コミュニケーション #顧客視点 #コンテンツ #ビジネス #BtoB #BtoBマーケティング（提供：株式会社コロンバスプロジェクト　https://columbusproject.co.jp）

In this episode, Vince Quinn sits down with Brianna Miller, Director of Demand Generation at Cohere Health, to break down what really makes ABM campaigns effective in long-cycle, high-stakes B2B healthcare. Brianna shares how she segments a tiny, complex market of health insurers, balances deep personalization with scalable strategy, and builds ABM programs that influence pipeline—without annoying decision-makers.They also dive into Brianna's public speaking journey, why she believes in teaching what you love, and how being an adjunct professor has sharpened her skills on and off the stage.Guest BioBrianna Miller is the Director of Demand Generation at Cohere Health, a healthcare technology company focused on improving collaboration between payers and providers through AI-powered clinical intelligence. With over a decade of experience in healthcare tech and a specialty in account-based marketing (ABM), Brianna builds highly-targeted multi-channel campaigns that drive real engagement with key stakeholders in complex markets.She's also an adjunct professor at the University of Missouri–St. Louis, where she teaches foundational marketing to undergraduates and shares her deep industry insights from the field to the classroom.TakeawaysABM is about precision: segment by tech stack, persona, and sales stage.One-to-few ABM balances personalization and efficiency.Cohere's dual-audience model (payers buy, providers use) requires nuanced messaging.You don't need the biggest budget—you need the right intent signals.Collaboration with sales is non-negotiable: shared dashboards and insights drive success.Public speaking is easier when you share what you love.Great content = something your audience can take home and use immediately.Chapters00:00 Intro: Meet Brianna Miller from Cohere Health 01:25 What Cohere Does and Its Unique Buyer/User Split 03:03 Brianna's Multi-Channel ABM Playbook 04:18 Tools, Data Sources, and the "Know One Payer" Rule 06:23 Why Bad Personalization Is Worse Than None 07:10 What Is ABM? Brianna's Definition 08:21 One-to-One vs. One-to-Few vs. One-to-Many 10:13 How to Execute One-to-Few Campaigns Step-by-Step 12:34 Measuring Account Engagement and Marketing Influence 13:11 Sales Collaboration: Account Picks, Messaging, and Dashboards 14:57 What Pipeline Influence Looks Like in Long Sales Cycles 16:29 From Stage to Classroom: Brianna's Approach to Teaching 18:39 What Makes a Great Talk? Think Tangible Takeaways 20:25 Being Yourself on Stage = Content That Connects 22:27 Where to Find and Follow BriannaLinkedInFollow Brianna Miller on LinkedIn Check out her website: https://beingyourbrand.com Follow Vince Quinn on LinkedIn

Scrappy ABM brings practical playbooks that don't break the bank to B2B teams who want more pipeline and revenue without wasting time and budget. In this conversation, host Mason Cosby sits down with Briana Manrique, head of marketing at Bench Prep, to walk through how a very small marketing team went from casting a wide net to getting more niche and seeing more impact.ㅤBriana shares how seven years at Bench Prep created space to take a hard, long look at who they serve and where they find success. The team moved away from trying to work with training companies and enterprise software companies and chose to go all in on nonprofit associations and credentialing organizations that serve professional learners with high-stakes learning and exam preparation.ㅤFrom doing completely away with paid ads to doubling down on webinars and conferences, Briana explains how channel mix, content, ABM, and brand awareness all had to shift. She talks about the mindset shift from quantity to quality, the slow burn of long sales cycles, the time it really takes to run one-to-one ABM, and why every piece of content now needs a defined objective, audience, and CTA.ㅤ

Scrappy ABM brings together host Mason Cosby and Jess Martin, head of demand gen and former head of marketing at Metaphor Data, a new data catalog on the block. At a tiny seed round company trying to punch above its weight, ABM was not a nice-to-have; it was the go-to-market strategy to secure specific logos and move on to the next level.ㅤJess walks through how she built a really lean but scrappy program focused on hyper-targeted accounts from a reverse-engineered ICP, account prioritization, and a tightly validated target account list. The conversation covers personalized outreach, founder-led thought-leadership ads, tiny virtual events, cold calling, surveys, and a buying-committee-first approach. Mason and Jess highlight account penetration, alternative lists, and the idea that less is more, especially at an early stage. They close with “scrappy does not necessarily mean cheap,” testing, and using founder branding as a powerful part of ABM.ㅤ

In Episode 300 of The Way We See It, Alex pauses to reflect on the heart behind the podcast and his ministry journey. Instead of celebrating with a big guest or production, he shares openly about his calling, the highs of ministry growth, the personal challenges and scars of the past year, and the simple truth that has carried him through every season: Jesus has always been, and must always remain, the center. This milestone episode is raw, honest, and rooted in the reminder that everything we do—every win, every struggle—only makes sense when Jesus is at the center of it all. #TheWayWeSeeIt #Episode300 #JesusAtTheCenter #AlexBryantMinistries #FaithJourney #KeepJesusFirst   Alex Bryant Ministries is focused on helping people be reconciled to God, then within one's own self, and finally being reconciled to our fellow man in order to become disciples. Connect with us and our resources:    Our books - Let's Start Again & Man UP    More about us Like, subscribe, and share. Partner with ABM to place resources in jails and the inner city for $19 a month at alexbryant.org.  Follow us on Facebook or Instagram

This roundtable explores how B2B teams can use modern demand strategies, B2C channels, and incrementality testing to prove true ad impact in 2026. The conversation highlights omni-channel expansion beyond LinkedIn, data-driven measurement, and practical ways to validate lift across pipeline and revenue.Speakers and RolesMatt Sciannella – Host and practitioner running paid media for multiple B2B clients; shares real client use cases, lift results, and practical frameworks for measurement and experimentation.Keith Putnam-Delaney – CEO of Primer; former Dropbox growth leader; expert in B2B expansion into B2C channels, audience targeting, mobile–desktop measurement problems, match rates, and lift testing.Authority: Both speakers bring hands-on experience running B2B paid programs at scale and deep insight into attribution limits, ABM constraints, and cross-channel growth strategies.Topics CoveredRising costs and saturation in traditional B2B channels (LinkedIn, Google).Why B2B brands must expand into B2C channels like Meta, YouTube, Reddit, TikTok.Mobile vs. desktop measurement gaps and cross-device limitations.Signal loss, attribution decay, and the need for server-side events.How to validate true impact using lift tests and incrementality.CPM efficiency comparisons across channels.ABM unbundling and alternatives to large, monolithic ABM platforms.Using holdout groups, geographic lift, and omnichannel testing strategies.Real client examples showing lift in inbound, share of search, and revenue.How audience targeting tools unlock TAM expansion outside LinkedIn.Questions This Video Helps AnswerHow do B2B marketers prove real ad impact without relying on last-touch attribution?How can brands expand beyond LinkedIn and still target ICP buyers effectively?What causes demand generation inefficiency and how do you fix it?How do mobile–desktop and cross-device gaps distort performance data?What is the right way to design lift tests or incrementality experiments?How can small TAM companies still scale using B2C channels?What alternative ABM workflows exist beyond large enterprise platforms?How should B2B teams interpret rising CPMs and shrinking reach?Jobs, Roles, and Responsibilities MentionedB2B growth marketingGrowth teamsSales operations managersRevenue operations rolesVPs of MarketingRegional sales directorsMedical device surgeons (ICP example)Marketing, sales, financeInfosec teamsPLG teamsField marketingOutbound sales teamsKey TakeawaysAttribution alone cannot prove channel value; lift tests reveal true incrementality.B2B audiences exist far beyond LinkedIn, and CPM efficiency is often dramatically higher on Meta, Reddit, and YouTube.Mobile-heavy consumption breaks MTA models; server-side signals and conversion APIs are now essential.ABM can be unbundled using smaller, more flexible tools and alternative data sources.Expanding TAM and using audience targeting unlocks more reach and stronger pipeline outcomes.Share of search is a powerful leading indicator for demand creation impact.Omnichannel experimentation paired with structured test design improves confidence with finance and executive teams.Frameworks and Concepts MentionedIncrementality testingHoldout groupsChannel-based lift testsGeographic lift testsAccount list split testingLeading vs. lagging indicatorsShare of search analysisServer-side conversion APIs (CAPI)Cross-device measurementAudience match ratesABM unbundlingCPM efficiency analysis

In this episode of the Scaling Japan Podcast, we welcome Ignacio Dávalos, Content Strategy Director at AIM B2B (a Custom Media company), and an experienced marketer who has led multi-channel B2B and B2C strategies for global brands like L'Oréal, Gengo, and Lionbridge.Ignacio breaks down how LINE Ads work in Japan, why they are so effective across multiple industries, and how the platform differs from Western advertising tools like Meta. He explains the ad formats that perform best, how targeting works using Yahoo Japan's data, and why the LINE Official Account is essential for converting and nurturing leads.He also shares B2C and B2B case studies, full-funnel strategies, CRM integration recommendations, and the most common mistakes foreign companies make when using LINE Ads.If you're a marketer, founder, or advertiser looking to grow in Japan, this episode gives you a tactical, platform-specific playbook for succeeding with LINE.This episode is sponsored by Custom Media, Tokyo's leading integrated marketing and PR agency since 2008, helping global brands expand across Japan and APAC.They can help you with:Localized storytelling to build trust in Asian marketsStrategic performance marketing (LINE Ads, LinkedIn Ads, GEO, SEO)Account-based marketing (ABM) and paid mediaHubSpot-certified CRM & marketing automationData-driven implementation with cultural expertise

In this episode of Pathmonk Presents, Amanda Johnson, Director of Lead Generation at Easy Metrics, breaks down how supply chain and warehouse teams can use data to improve labor performance and operational outcomes. She explains how Easy Metrics helps organizations gain visibility into workflows, identify inefficiencies, and make smarter decisions that impact profitability. Amanda also shares insights into her demand-generation approach, including ABM, content syndication, and optimizing the buyer journey through a more strategic website experience. Listeners will gain a sharp look into modern B2B marketing operations and the role data plays in driving both efficiency and revenue.  

00:26 - La reforma al Poder Judicial indica que los juzgadores recibirán de indemnización el pago de un importe que equivale a tres meses de salario integrado y de 20 días de salario por cada año de servicio. 01:46 - La Asociación de Bancos de México (ABM) dijo que se reunieron con la CNBV y Banxico hace un par de días para discutir mejoras en las condiciones para los pagos con tarjeta.

Ab März können Stimmberechtigte in fünf Thurgauer Gemeinden erstmals elektronisch abstimmen. Der Kanton plant, das E-Voting innerhalb von vier Jahren flächendeckend einzuführen und reiht sich damit als dritter Kanton der Region in die digitale Stimmabgabe ein. Weitere Themen · Bündner SVP will nach 18 Jahren wieder zurück in die Regierung. · Produktionsstopp in Zuckerfabrik Frauenfeld wegen Defekt am Kalkofen. · In diesem Winter startet die St. Galler Olympia-Sprinterin Salomé Kora erstmals als Anschieberin im Bob-Weltcup.

In this episode of the Scaling Japan Podcast, we welcome Ignacio Davalos, Content Strategy Director at AIM B2B (a Custom Media company) and an experienced marketer who has led full-funnel B2B and B2C programs for brands like L'Oréal, Gengo, and Lionbridge.Ignacio breaks down how LinkedIn is actually used in Japan, who the real users are, what types of campaigns perform well, and why Western lead-generation playbooks often fail when applied to the Japanese market. He shares practical insights on localization, targeting, tool integrations, and campaign structure, backed by multiple real case studies.If you're a marketer, consultant, or B2B advertiser looking to run LinkedIn campaigns in Japan, this episode gives you a tactical, Japan-specific guide to what works and what doesn't.This episode is sponsored by Custom Media, Tokyo's leading integrated marketing and PR agency since 2008, helping global brands expand across Japan and APAC.They can help you with:Localized storytelling to build trust in Asian marketsStrategic performance marketing (including LinkedIn Ads)Account-based marketing (ABM), paid media, GEO, and SEOHubSpot-certified CRM and marketing automationData-driven implementation with cultural expertiseLearn more about AIM B2B here: https://hi.switchy.io/h7TM 00:29 – Introduction 00:56 – Guest Introduction 03:03 – LinkedIn user numbers & growth 07:09 – User demographics in Japan 11:41 – Competitors to LinkedIn 14:10 – How Western companies use LinkedIn 15:50 – How Japan uses LinkedIn differently 18:34 – Japanese vs Western tool integrations 26:30 – French newspaper case study 28:50 – Strengths of LinkedIn as an ad platform 34:39 – Cybersecurity case study 37:29 – How to build a successful awareness-phase campaign 40:10 – Localization of messaging & targeting 48:23 – Japanese vs English ads 49:50 – Pitfall: MBA campaign with low results 51:16 – Common mistakes in follow-up and nurturingConnect with Ignacio Davalos on LinkedIn – linkedin.com/in/ignaciodavalos Link to GEO Strategy Online Webinar from AIM B2B: https://aim-b2b.com/lp/the-master-generative-engine-optimization-strategy/ Looking to take your business to the next level?Let our host Tyson Batino help you scale your company from $100,000 to $10,000,000 with personalized coaching and advisory.

In this episode of OnBase, host Chris Moody sits down with Corrina Owens to explore the evolution of account-based marketing, the misconceptions that still persist, and why most companies miss their biggest growth opportunity: their existing customers.Corrina details her non-traditional path into marketing, the value of being a generalist, and how ABM shifted from a set of disconnected tactics to a true go-to-market operating model. She breaks down the critical role of ICP development, the importance of analyzing first-party data, and why sales alignment is still the strongest predictor of ABM success.The conversation also dives into customer expansion strategies, the rise of AI as a democratizer of data, and the ABM plays every B2B organization should be running. Corrina shares practical examples, thoughtful commentary on relationship-building skills in the age of automation, and the mindset sellers and marketers need to stand out in modern B2B.Key TakeawaysABM is a go-to-market strategy, not a set of tacticsMost teams still define ABM as direct mail or targeted ads, but sustainable ABM success requires cross-functional alignment, sales process maturity, and clarity on the ICP.Your first-party data holds the real ICP insightsInstead of wish-list accounts or executive bias, the strongest ICP definitions come from analyzing a full fiscal year of closed-won and closed-lost data to uncover patterns.Customer expansion is the biggest missed opportunityOn average, companies land only about 30% of a customer's total ARR potential on initial purchase. Yet most marketing and ABM efforts stop immediately post-sale. Customer ABM should be a core motion.AI is democratizing data accessWhat once required multiple tools and data science resources can now be achieved with ChatGPT and well-structured prompts. AI helps teams iterate faster, brainstorm creatively, and pressure-test messaging.Human connection is the new differentiatorSellers struggle with relationship-building across channels, especially in a digital-first world. The ability to communicate authentically, not from templates, is becoming a critical skill.Give-first ABM plays drive the deepest brand impactPodcast invitations, industry award nominations, and sponsoring internal team events create memorable, non-transactional experiences that earn trust.Quotes“The best ABM plays are pure give tactics. You're not asking for anything back.”Tech recommendationsLovableChatGPTGeminiResource recommendationsThe Power of Onlyness by Nilofer Merchant – a powerful exploration of embracing your unique perspective and bringing your fullest self to your work.12 ABM plays by Corrina OwensShout-outsChristina Le, Head of Marketing at Plot.About the GuestCorrina Owens is the go-to GTM mind behind some of the most effective ABM plays in B2B SaaS. She's led award-winning programs at Gong and now works fractionally, advising and implementing pipeline-driving strategies at companies like Orum, TripleLift, Navattic, and UserGems.⁠Connect with Corrina⁠.

In this episode of OnBase, Paul Gibson talks with Tejal Patel about why ABM often falls short in large enterprises and how companies can fix it. Tejal shares how her B2C background shaped her customer-centric approach and explains the key issues she sees inside big tech—misalignment, data quality gaps, siloed teams, and overreliance on ABM as a standalone strategy.She contrasts this with the agility of smaller organizations and outlines practical ways to improve targeting, use intent data, strengthen sales–marketing alignment, and unify brand and demand. This conversation offers clear, actionable advice for anyone trying to make ABM work at scale.Key TakeawaysABM is a tactic, not a standalone strategyTejal argues that ABM only works when paired with brand, awareness, nurture, and customer-centric messaging. Without broader demand creation, ABM becomes narrow and ineffective.Sales and marketing alignment remains the biggest barrierLarge enterprises struggle with global vs. regional disconnects, mismatched KPIs, and long internal approval cycles, slowing execution and creating misfire between strategy and action. Smaller companies excel because they have fewer layers, faster decision-making, and shared prioritization.Data quality is the silent killer of ABMMessy CRM data, fragmented systems, mismatched account naming, and inconsistent scoring models undermine targeting, personalization, and sales handoff. Clean data and agreed lead quality criteria must come first.Intent data only works when paired with first-party signalsGreat ABM prioritizes first-party data, then layers on external intent. Messaging should be mapped to where accounts are in their journey, not just industry segmentation. Audience clusters can be built based on behaviors, not just firmographics.Brand and demand must run in parallelBrand builds trust with the 90% who aren't yet buying; demand captures the 10% who are. Both motions must reinforce each other with consistent messaging across all touchpoints, internal and external.Simplification accelerates performanceTejal shares examples where hundreds of micro-campaigns were consolidated into fewer, audience-grouped programs, leading to clearer measurement, stronger engagement, and faster pipeline.AI will finally unlock true personalization at scale, but only with clean inputsAI can accelerate content, sales enablement, and buying-group messaging, but only when built on a foundation of strategy, quality data, and customer-centric principles. Otherwise, AI simply amplifies the noise.Quotes“Smaller companies succeed because they're aligned, agile, and closer to the spirit of ABM.”Tech recommendationsMiroChatGPTCanvaResource recommendationsThe Rundown AI newsletterLisa Adams (LinkedIn) – insights on AI and modern marketing org designHarvard Business ReviewShout-outsJuskiran Sond, Senior Global Digital ABM Marketing Manager at Riverbed TechnologySuyasha Kale, Senior Paid Social Advertising Manager - Global at TeamViewerBrett Rieser, EMEA & LATAM Growth Marketing, Senior Manager at Palo Alto NetworksAbout the GuestTejal Patel has 25+ years experience in marketing transformation, strategic planning, organisational design & change management. She has held senior leadership roles at Cisco, Microsoft & Nokia. She specializes in creating practical yet ambitious strategies that deliver tangible success. She is skilled at building and retaining high-performing teams. Known as a turnaround expert, Tejal combines strategic vision with hands-on execution and inspires a culture of collaboration and empowerment.⁠Connect with Tejal⁠.

Sara's story is powerful. She grew up in a home marked by abuse, neglect, and trauma—eventually finding herself in foster care and on her own. But even before she knew God's name, He was already speaking to her through teachers, mentors, and people who showed His love. Now she's an author and overcomer, sharing how God turned her pain into purpose.

This episode features an interview with Dario Ambrosini, CMO at Propel Software, a product value management platform that connects commercial and product teams to help product companies grow revenue and increase business value.Dario talks about merging three categories into one, selling to very different buying committees and leveraging changes in your competitors to get new business. Key Takeaways:When buyers still search old categories, your job as CMO is to clarify the bigger story and guide them from familiar entry points into a new, more valuable category.In a world where LLMs now shape discovery, your content and ABM strategy must shift from chasing clicks to shaping the algorithms your future buyers trust.Competitor shifts—like an end-of-life announcement—can become high-intent pipeline moments when paired with precise ABM and deep understanding of the displaced product's shortcomings.Quote: “We're doing a category creation because we're rolling up three different categories and saying it's an entirely new thing… Most of the people searching are still looking at those individual categories that make up a portion of the new thing that we're creating.”Episode Timestamps: *(02:37) The Trust Tree: Merging categories to create something new *(12:18) The Playbook: Selling to many different buying committees *(45:08) Quick Hits: Dario's Quick HitsSponsor:Pipeline Visionaries is brought to you by Qualified.com. Qualified helps you turn your website into a pipeline generation machine with PipelineAI. Engage and convert your most valuable website visitors with live chat, chatbots, meeting scheduling, intent data, and Piper, your AI SDR. Visit Qualified.com to learn more.Links: Connect with Ian on LinkedIn Connect with Dario on LinkedIn Learn more about Propel Software Learn more about Caspian Studios Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Is Answer Engine Optimization (AEO) really just SEO with a fresh coat of paint, or are we looking at something fundamentally different? This question has been nagging at me for weeks, and in this AI Quick Take I try to answer it.This started with a lunch conversation at the Marketing AI Conference in Cleveland, where an SEO expert told me AEO was merely a 10% incremental change from traditional SEO. Then I saw a post from Drew Neisser featuring a CMO who called AEO and GEO "a load of crap," suggesting that following SEO best practices would be sufficient. But after analyzing our own data at Health Launchpad and hearing similar stories from clients, I'm not convinced they're right.Our website traffic grew 10% month-over-month for four years straight, with 65-80% driven by SEO. Now SEO accounts for less than 40% of our traffic, but the decline has been offset by increases in referral and direct traffic from answer engines like ChatGPT, Claude, and Perplexity. We're moving into what many call a zero-click world where users get answers, not links. The new gatekeepers aren't search engines anymore - they're answer engines that read, interpret, and decide what's worth repeating. In this episode, I will unpack why I think AEO truly is a big deal and requires thinking differently about how we approach digital marketing.Key Topics Covered:"(00:00:00)" Introduction"(00:01:30)" The Question: Is AEO Just SEO Rebranded?"(00:05:00)" Is This SEO 2.0 or Something Different?"(00:05:30)" The Reality of Traditional SEO"(00:06:30)" Health Launchpad's Traffic Data"(00:08:00)" The Zero-Click World"(00:09:00)" Answers Not Links"(00:10:00)" The Skeptics' Point of View"(00:11:00)" Overlapping Tactics vs Overlapping Strategy"(00:12:00)" SEO vs AEO: Ranked vs Retrieved"(00:14:00)" Pre-Qualified Buyers from AI Engines"(00:15:00)" Zyppy's Research: 86% Citations from Owned Content"(00:17:30)" The Measurement Challenge"(00:19:00)" New Metrics: Retrieval Frequency and Answer Share"(00:22:00)" Four Key Takeaways"(00:24:30)" Future-Proofing Your Brand"(00:25:30)" Closing AdviceIf you are interested in discussing this or any other topic, let's have a chat.  Reach out to me directly to schedule a no-obligation discussion. This isn't a sales call, but rather an opportunity to talk through your questions and challenges.Follow me on LinkedIn.Subscribe to The Healthtech Marketing Show on Spotify or watch us on YouTube for more insights into marketing, AI, ABM, buyer journeys, and beyond!Thank you to our presenting sponsors, HIMSS, a leader in advancing health equity, digital innovation, and data-driven care through technology, policy, and community collaboration. And also HealthcareNOW, 24/7 expert shows, interviews, and podcasts, powering healthcare leaders with innovation, policy, and strategy insights.

Nancy Carlyle Harlan is an award-winning ABM and B2B marketing consultant with a track record of driving transformative growth in high-tech SaaS. With expertise spanning ABM, Executive Marketing, and Customer Lifecycle Marketing, she has designed and scaled programs that consistently deliver measurable impact. A strategic and innovative leader, Nancy has led global ABM strategy at leading technology firms Qlik and UiPath. Watch this episode and learn:How to protect and grow your top 20% accountsWhy ABM is a revenue multiplier for resilience, retention, and expansionWhat the “Swarm ABM” model looks like for uniting Sales, Marketing, and CSHow to measure ABM success beyond pipeline with metrics that CROs value

Head of Global ABM & Campaigns at Datadog, Kevin Driscoll leads a global team driving pipeline through integrated, data-led programs. With experience at IBM and Anaplan, he blends demand generation, growth marketing, and competitive strategy to unite sales and marketing around impact. His focus on scalable personalization, creative testing, and bridging PLG and SLG motions has made him a leading voice in account-based growth.Watch this episode and learn:How Datadog evolved from PLG to a focused, account-based growth model.Why a “two-hat” ABM structure strengthens GTM alignment.What B2C-style creativity can teach B2B marketers about engagement.How AI enhances research and personalization while keeping ABM human-led.

In this episode of OnBase, host Chris Moody sits down with Chelsea Wells to discuss how AI is reshaping the future of demand generation, campaign creation, and attribution. Chelsea shares practical insights from her role at MasterControl, how clean, accessible data powers scalable, high-quality campaigns and how marketers can balance automation with creativity to stand out in a crowded digital landscape.From solving data challenges to embracing multi-touch attribution, Chelsea explains how she's redefining what effective ABM looks like today. She also shares a behind-the-scenes look at a successful one-to-few ABM campaign that leveraged both digital and physical tactics, achieving rapid funnel movement and opportunity creation.Whether you're navigating the complexities of AI adoption or rethinking your attribution models, this episode offers an actionable roadmap for marketers aiming to stay ahead of the curve.Key TakeawaysData quality drives AI success. AI is only as strong as the data it learns from. Clean, accessible, and compliant data is essential to generate accurate insights and scalable, high-quality campaigns.Keep humans in the loop. AI can ideate and optimize, but human oversight ensures creativity, empathy, and brand authenticity.Choose attribution models that reflect intent. No model is perfect. Evaluate channels based on their role in the funnel, top, mid, or bottom, and consider equal or multi-touch models to see the full journey.Mix digital with physical experiences. Reintroduce tactile, real-world touches, like thoughtful swag or events, to complement digital plays and deepen relationships.Test, learn, and personalize. Successful campaigns rely on experimentation, feedback, and personalization at every stage, from message testing to channel sequencing.Quotes“Every channel has a purpose. Measure them by their role in the funnel, not by a single model.”Tech recommendationsDemandbase – For ABM orchestration and intent data.Domo – For real-time visibility across data and attribution models.Resource recommendationsOnBase podcastABM AnsweredShout-outsKelly Starmon, CMO at MasterControlCassidy Milder, VP of Demand Marketing at MasterControlAbout the GuestWith 8 years of demand generation experience in the tech SaaS space, Chelsea Wells is a seasoned B2B marketer with a proven track record of driving pipeline growth in complex industries including cybersecurity and life sciences manufacturing. She currently serves as a Senior ABM Program Manager and Demand Generation Team Lead at MasterControl, where she leads the strategy and execution of high-impact, omni-channel campaigns. Chelsea specializes in campaign orchestration, account-based marketing, and full-funnel demand strategies, leveraging data and insights to optimize performance across every stage of the buyer journey. Her approach is grounded in experimentation and agility, continuously testing and iterating to keep ahead of the rapidly evolving marketing landscape. She is passionate about aligning sales and marketing, delivering customized experiences at scale, and using data to uncover what truly moves prospects from awareness to closed-won. Chelsea holds a BBA from the University of Texas at Austin, a certificate in Global Management, and an MBA from Southern Methodist University (SMU). She brings a global, cross-functional lens to marketing strategy and thrives in fast-paced environments that demand strategic thinking and executional excellence.Connect with Chelsea.

In this episode of the Scaling Japan Podcast, we welcome Sam Bird, a marketing and communications executive with over two decades of experience in digital strategy, business development, and B2B marketing. He has served as COO of Custom Media and AIM B2B, and has trained executives and multinational teams across Japan.Sam breaks down how AI is transforming search behavior, and why traditional SEO tactics no longer guarantee visibility in AI-generated results from tools like ChatGPT, Bing Copilot, and Perplexity.He explains the growing importance of GEO (Generative Engine Optimization) and AEO (Answer Engine Optimization), what companies are getting wrong when adapting, and how businesses in Japan can take advantage of the current AI adoption gap.If you're a marketer, consultant, or content strategist looking to stay ahead of the AI curve, especially in Japan, this episode is your inside guide to the future of search.AIM B2B – Integrated Marketing & PR in Asia This episode is sponsored by Custom Media, Tokyo's leading integrated marketing and PR agency since 2008, helping global brands expand across Japan and APAC. They can help you with:Localized storytelling to build trust in Asian marketsStrategic performance marketing for measurable growthAccount‑based marketing (ABM), paid media, GEO, and SEOHubSpot‑certified CRM & marketing automationData‑driven implementation with cultural expertise⁠

In this What's Your Story episode, Alex talks with his longtime friend Derrick "DMac" McBride, former K-State and Evangel University athlete, educator, coach, and author. Derrick shares his journey of faith, family, and perseverance as a single father raising his son while modeling what it means to be a godly man in today's world. From the football field to fatherhood, he reflects on lessons learned, the power of community, and the importance of discipline, love, and legacy. His story is a heartfelt reminder that being a dad is more than a role—it's a calling to lead with strength, humility, and grace. You can learn more about Derrick's work and purchase his book at theonesearchforall.com. #WhatsYourStory #TheWayWeSeeIt #FaithAndFatherhood #Legacy #GodlyManhood #ABMMinistries #FaithInAction #FamilyFirst #KingdomImpact Alex Bryant Ministries is focused on helping people be reconciled to God, then within one's own self, and finally being reconciled to our fellow man in order to become disciples. Connect with us and our resources:    Our books - Let's Start Again & Man UP    More about us Like, subscribe, and share. Partner with ABM to place resources in jails and the inner city for $19 a month at alexbryant.org.  Follow us on Facebook or Instagram  

Healthcare is facing a “perfect storm”. And it's a perfectly bad one!In this episode, I sit down with Mark Erwich, Health Launchpad Chief Strategy Officer. Mark is a healthcare technology marketing veteran with over 20 years in the industry. Mark and I discuss "the perfect storm" facing healthcare providers, and why traditional growth-focused messaging is no longer resonating with buyers.Mark unpacks the mounting pressures on hospitals and IDNs, from shrinking margins and labor shortages to an onslaught of regulatory changes, including OPBBA, Medicaid work requirements, and ACA cuts. The healthcare system is managing multiple compounding crises simultaneously, making traditional vendor pitches about "disruptive innovation" and feature-focused solutions feel tone-deaf.We explore how vendors need to shift from a growth mindset to a resilience framework. This means moving away from generic ROI calculators toward detailed value calculators that CFOs can actually trust, and replacing growth messaging with language focused on stability, sustainability, and operational excellence. As procurement departments look to consolidate their vendor relationships, the companies that will survive and thrive are those that can prove they understand their customers' challenges and deliver measurable margin improvements, not just promised cost savings.Key Topics Covered"(00:01:00)" Mark's Background in Healthcare Technology Marketing"(00:02:30)" The Perfect Storm: Current Challenges Facing Healthcare Providers"(00:03:00)" Financial Pressures and Margin Challenges"(00:03:30)" Clinician Shortages and Workforce Issues"(00:04:00)" Regulatory Dynamics and Federal Policy Changes"(00:05:00)" The Importance of Resilience Over Growth Mindset"(00:06:00)" How CFOs Are Planning for Uncertainty"(00:07:00)" Preparedness for Constant Change"(00:08:00)" How CFO Decision-Making Cascades Throughout Organizations"(00:08:30)" What Messaging No Longer Works"(00:09:00)" Margin Improvement vs. Cost Savings"(00:10:00)" ROI Calculators vs. Value Calculators"(00:11:00)" Building Trustworthy Financial Cases"(00:12:00)" Demonstrating Granular Impact on Hospital Operations"(00:13:00)" Shifting from Growth to Resilience Messaging"(00:14:00)" Messaging That Resonates: Stability, Sustainability, Operational ExcellenceIf you are interested in discussing this or any other topic, let's have a chat.  Reach out to me directly to schedule a no-obligation discussion. This isn't a sales call, but rather an opportunity to talk through your questions and challenges.Follow me on LinkedIn.Subscribe to The Healthtech Marketing Show on Spotify or watch us on YouTube for more insights into marketing, AI, ABM, buyer journeys, and beyond!Thank you to our presenting sponsors, HIMSS, a leader in advancing health equity, digital innovation, and data-driven care through technology, policy, and community collaboration. And also HealthcareNOW, 24/7 expert shows, interviews, and podcasts, powering healthcare leaders with innovation, policy, and strategy insights.

Get featured on the show by leaving us a Voice Mail: https://bit.ly/MIPVM  AI is transforming how businesses use data—but most are still stuck with outdated models. In this episode, Brian Perks shares how to unlock high-impact insights by shifting from fragmented data to identity-driven ecosystems. Learn how to optimise your ideal customer profile, reduce waste, and build scalable, AI-powered sales strategies. 

A seasoned Marketing Executive with 20 years in B2B software and SaaS, Amanda has led global go-to-market, demand generation, and ABM strategies for some of the world's leading technology companies. Now Vice President, Head of Marketing at FourKites, she brings a unique blend of strategic advisory, people leadership, and account-based expertise to align Sales and Marketing. With a passion for people and results, Amanda is dedicated to driving sustainable growth and measurable business impact.Watch this episode and learn:How to adopt an Account-based mindset beyond traditional campaignsWays to strengthen alignment between Sales and Marketing teamsStrategies to identify and prioritize high-value target accountsPractical tips for driving measurable ABM results

In this episode, Alex talks with Heather Gross, superintendent, educator, wife, and mom of four, about life, faith, and the challenges of leading in today's culture. Heather opens up about raising kids—including two sons at the Air Force Academy—navigating the highs and lows of education, and living out her Christian faith authentically in the public eye. From balancing family, church, and sports to standing firm in biblical truth while showing love, Heather's story is a powerful reminder that leadership starts at home and flows into every sphere of influence. #WhatsYourStory #TheWayWeSeeIt #FaithAndLeadership #FamilyFirst #KingdomImpact #ABMMinistries Alex Bryant Ministries is focused on helping people be reconciled to God, then within one's own self, and finally being reconciled to our fellow man in order to become disciples. Connect with us and our resources:    Our books - Let's Start Again & Man UP    More about us Like, subscribe, and share. Partner with ABM to place resources in jails and the inner city for $19 a month at alexbryant.org.  Follow us on Facebook or Instagram  

In this episode of the OnBase Podcast, host Chris Moody sits down with Craig Abramson of Workday to discuss how data quality, timing, and automation shape the future of account-based marketing (ABM) and experience (ABX).Craig's story, starting as a content writer, evolving through startup marketing, and now running enterprise-level ABX programs at Workday, offers a rare view into how strategy scales with data maturity. From early experiments targeting QuickBooks users to Workday's global predictive engagement models, Craig breaks down how precision targeting drives faster deals, cleaner funnels, and measurable growth.Key TakeawaysData quality is the foundation “Garbage in, garbage out” isn't a cliché, it's a law. Whether at a startup or Workday, the success of ABM hinges on accurate, verified, and purposeful data. A bad contact record can derail an entire funnel.Timing is the game-changer Intent data and predictive scoring help pinpoint the exact moment an account is ready to engage. Craig's own campaign once closed a $250M+ enterprise deal in just three months, half the usual cycle, simply because the timing was right.Start small, learn fast Even at large companies, Craig applies a startup mindset: test, pivot, refine. His early ABM wins came from focusing on a narrow list of accounts with shared pain points rather than broad campaigns.ABX + demand gen = harmony, not competition At Workday, the ABX team focuses on the top 15% of high-scoring accounts, while demand gen drives scale. Together they operate like retail tiers, demand gen as the “big box store,” ABX as the “personal shopper,” and 1:1 ABM as the “bespoke tailor.”Messaging makes or breaks sales Even the best solution fails with the wrong message. Alignment between marketing and sales must start with consistent, audience-specific messaging that speaks to pain points, not features.AI is the amplifier, not the author Craig uses AI tools like Gemini to analyze data sets in hours instead of days but stresses the importance of human instinct: “AI can't feel what will resonate, but it can help you see what you'd otherwise miss.”Quotes“The right message at the wrong time is just as bad as the wrong message altogether.”Tech RecommendationsDemandbase Salesforce Google GeminiMarketoHubSpotResource RecommendationsBlog:Niel Patel: Author: Neil Patel | Co Founder of NP Digital & Owner of UbersuggestPodcast:Martech Podcast: Marketing technology trends and tools.Shout-OutsMatthew Miller - Sr Principal, Global ABX. Workday.About the GuestCraig Abramson is a strategic and results-driven marketing leader with extensive experience driving growth for B2B software companies. He has proven expertise in developing and executing full-funnel marketing strategies that dramatically increase brand awareness, accelerate lead generation and drive pipeline, consistently exceeding KPIs. A master of implementing bootstrap marketing techniques to achieve outstanding results regardless of budget, he is skilled in Go-to-Market planning, AI optimization, SEO/SEM, Marketo automation, content strategy, and analyst relations, with a history of leading companies from startup to successful acquisition. Craig most recently was brought on to lead marketing at Zimit, a services configure price quote SaaS solution. Zimit was acquired by Workday in 2022. Craig continues to work at Workday on the Account Based Experience team, running global programs to drive pipeline from the top 15% of accounts that are most likely in the market for Workday's solutions.Connect with Craig.

One of the biggest challenges is that buyers control the buying process, and they don't want to talk to vendors until they are good and ready. They do their research, talk to peers and analysts, do more research, and eventually, after several months, they will speak to a handful of vendors. And by then their mind is mainly made up.Here's the really bad news.AI is going to give them even greater control, and the introduction of AI browsers is potentially a big step towards that.OpenAI recently launched ChatGPT Atlas, joining Perplexity's Comet and Google's increasing AI integration into search. These browsers represent a total reimagining of how we interact with the internet, and they could be as significant for B2B healthcare marketing as Google's original launch.In this AI Quick Take episode, I explore how AI browsers could fundamentally transform the way healthcare buyers research and purchase technology solutions. And at the end of the episode, I walk you through a practical 90-day plan to take action. Key Topics Covered"(00:00:00)" - Introduction and Episode Overview"(00:01:00)" - The Launch of AI Browsers (ChatGPT Atlas, Perplexity Comet)"(00:03:00)" - What Makes AI Browsers Different from Traditional Browsers"(00:04:00)" - Agent Mode and Autonomous Research Capabilities"(00:06:00)" - How AI Browsers Change the Healthcare Buying Process"(00:08:00)" - The Compressed Buyer Journey"(00:09:00)" - Content Strategy Implications"(00:10:00)" - Trust and Credibility Factors"(00:11:00)" - The Transformation of SEO"(00:13:00)" - Rethinking the Buyer Journey"(00:14:00)" - Practical 90-Day Action Plan"(00:16:00)" - Long-Term Strategy Considerations"(00:18:00)" - Closing Thoughts and Call to ActionIf you are interested in discussing this or any other topic, let's have a chat.  Reach out to me directly to schedule a no-obligation discussion. This isn't a sales call, but rather an opportunity to talk through your questions and challenges.Follow me on LinkedIn.Subscribe to The HealthTech Marketing Show on Spotify or watch us on YouTube for more insights into marketing, AI, ABM, buyer journeys, and beyond!Thank you to our presenting sponsors, HIMSS, a leader in advancing health equity, digital innovation, and data-driven care through technology, policy, and community collaboration. And also HealthcareNOW, 24/7 expert shows, interviews, and podcasts, powering healthcare leaders with innovation, policy, and strategy insights.

In this OnBase episode, host Chris Moody reconnects with marketing visionary Jon Miller for a deep dive into the evolution of B2B marketing and the transformative role of artificial intelligence in shaping the future of go-to-market strategy.Jon shares his remarkable journey, from studying physics to co-founding Marketo and Engagio, joining Demandbase, and now launching his next venture at the cutting edge of AI. He reflects on the lessons learned from past technology revolutions, drawing parallels between the early internet era and today's AI boom.Listeners gain an inside look at how AI is fundamentally changing both software innovation and buyer behavior, why marketers must shift from quantity to quality-driven personalization, and what it takes to build organizations that thrive in an AI-first world.This episode is packed with insights for anyone navigating marketing's AI transformation, from creative storytellers to data-driven tacticians.Key TakeawaysThe Biggest Shift Since the Internet AI isn't just another tech trend, it's as transformative as the rise of the internet. We're entering a new era where software can do things we never imagined, enabling businesses that couldn't exist before.The “Jagged Frontier” of AI AI excels at some tasks and fails at others. The key is daily experimentation, understanding where AI amplifies your strengths and where human oversight is indispensable.From Quantity to Quality The goal isn't to send more emails, it's to deliver more relevant experiences. AI's true power lies in helping marketers achieve genuine one-to-one personalization through smarter orchestration, not mass automation.The Human – AI Partnership Future success lies in collaboration: humans provide creativity and empathy; AI handles data, optimization, and orchestration. Together, they create outcomes neither could achieve alone.Culture Determines AI Success Technology adoption starts with leadership. Organizations must build AI fluency into their culture, encouraging training, experimentation, and open sharing of prompts and insights.Emotion Drives Storytelling Even in B2B, emotion matters. Great storytelling taps into curiosity, excitement, and drama, whether through stealth launches, community intrigue, or relatable human experiences.Marketing Measurement Is Broken B2B marketers are still judged on MQLs and short-term results, despite the nonlinear reality of buying behavior. We need new ways to measure marketing that reflect its true long-term impact.Quotes“Don't use AI like a faster typewriter. Use it as a new form of intelligence that helps you think better.”Tech recommendationsDescript – For seamless AI-powered video and podcast editing.Crosby.ai – An AI-enabled law firm combining automation with human legal review.Resource recommendationsBooksThe Advantage by Patrick Lencioni – A guide to building healthy, high-performing organizations.Setting the Table by Danny Meyer – Lessons on culture and leadership from the hospitality world.Turn the Ship Around by L. David Marquet – Empowerment and leadership through intentional communication.NewsletterAlmost Timely Newsletter by Chris Penn.Kieran Flanahan Newsletter on Medium.Shout-outsChris Penn – AI strategist and co-founder of Trust Insights.Kieran Flanagan – SVP, Marketing, AI & GTM (SVP) and B2B growth expert and AI prompt innovator.Kathleen Schwab – Author of Marketing in the Great Big Messy World.About the GuestJon Miller is a marketing technology pioneer and serial founder. He co-founded Marketo, Engagio, and later served as CMO of Demandbase, helping redefine how B2B companies go to market. Now building his next AI-focused startup, Jon also advises tech companies on strategy and growth. A frequent keynote speaker and author of The Definitive Guides to ABM and Marketing Automation, he's been recognized as one of the world's top B2B marketers.Connect with Jon.

In this milestone 100th episode of The HealthTech Marketing Show, I reflect on the journey to reach this point and share something we've never done before—opening up about what we've been building at Health Launchpad with AI. The first episode launched almost four years ago with my friend Ben Person, and while there have been challenging moments where I considered stopping, the encouragement from listeners has made it all worthwhile. I'm grateful to HIMSS for their early support and to Healthcare Now for recently joining their syndication network, which has significantly boosted our reach.Today's episode is special because I'm pulling back the curtain on Health Launchpad's AI transformation. Drawing from our Healthech Marketing Network survey, we discovered that while 98% of healthtech marketing teams use AI, only 7% have a strategic roadmap for it. About six months ago, we realized we were in the same boat, using AI tactically without a clear strategy. Since then, we've developed a comprehensive approach, which I dive into in this episode.I also share what I learned at MAICON. This annual AI conference for marketers was mind-blowing. It was both the most exciting event I have been to and the most terrifying.We are on a mission to use AI to help our clients grow their business. I'm incredibly proud of how our team has embraced this transformation, and I want to extend an offer to anyone wrestling with their AI strategy. Book a call with me to discuss your journey. No sales pitch, just a conversation to share ideas and perhaps provide some guidance as you navigate this exciting but challenging landscape.Key Topics Covered"(00:00:00)" Introduction to Episode 100"(00:01:00)" The Healthech Marketing Show Origin Story"(00:04:00)" Health Launchpad's AI Announcement"(00:05:00)" Healthtech Marketing Network AI Survey Results"(00:07:00)" AI as Career Opportunity and Threat"(00:09:00)" The Disruption Wave and Changing Buyer Behavior"(00:10:00)" Our Three-Part AI Strategy Framework"(00:12:00)" Andrew Robertson on AI and Creativity"(00:13:00)" Making Work Easier with AI"(00:14:00)" Making Output Better - Beyond Average Information"(00:16:00)" Introducing the HLP BrAIn"(00:18:00)" Benchmarking AI-Enhanced Expertise"(00:20:00)" Custom GPTs and AI Agents"(00:22:00)" New AI Service Offerings"(00:23:00)" Team Transformation and Looking AheadReferences:Total Customer Growth BookAdweek's article on why AI will unleash creative talentPodcast on AI-First Marketing at ScaleAI Generated Commercial by PJ AceIf you are interested in discussing this or any other topic, let's have a chat.  Reach out to me directly to schedule a no-obligation discussion. This isn't a sales call, but rather an opportunity to talk through your questions and challenges.Follow me on LinkedIn.Subscribe to The HealthTech Marketing Show on Spotify or watch us on YouTube for more insights into marketing, AI, ABM, buyer journeys, and beyond!Thank you to our presenting sponsors, HIMSS, a leader in advancing health equity, digital innovation, and data-driven care through technology, policy, and community collaboration. And also HealthcareNOW, 24/7 expert shows, interviews, and podcasts, powering healthcare leaders with innovation, policy, and strategy insights.

In this powerful What's Your Story episode of The Way We See It, Alex sits down with retired fireman and paramedic Steve Sweaney to hear his journey from battling trauma, anger, and loss to finding redemption and peace in Christ. Steve reflects on his 30 years in public service, the pain of losing his daughter and nephew, and the surprising ways God worked through his brokenness to bring healing, forgiveness, and hope. His story is a moving reminder to never give up and to believe that God can use every piece of our lives for His glory. "Whatever it is that you want to do, don't give up. Just look at my side of the pieces and believe in yourself." #TheWayWeSeeIt #WhatsYourStory #FaithInAction #FromFireToFaith #FirstResponderFaith #ChristianPodcast #GodsRedemption #HopeInChrist #ResilientFaith Alex Bryant Ministries is focused on helping people be reconciled to God, then within one's own self, and finally being reconciled to our fellow man in order to become disciples. Connect with us and our resources: Our books - Let's Start Again & Man UP More about us Like, subscribe, and share. Partner with ABM to place resources in jails and the inner city for $19 a month at alexbryant.org. Follow us on Facebook or Instagram

In this OnBase Podcast episode, host Chris Moody sits down with Brynna Self to unpack how Hexagon SIG moved from “running ads to accounts” to a true account-based GTM—and what changed when they adopted Demandbase as their shared sales–marketing system of record. Brynna details the journey from agency days to client-side leadership, why data discipline beats “order-taking,” and how a North America pilot became the blueprint for global rollout. They cover what actually fixes sales–marketing silos (hint: shared facts beat opinions), why clean CRM + intent + journey data created pull from sales, and how one-to-one onboarding for reps, weekly pipeline rituals, and regional frameworks turned ABM from theory into closed-won outcomesKey takeawaysData-driven transformation is the foundation of growthHexagon's marketing evolution began with a cultural shift toward analytics and measurable outcomes. By implementing KPIs and attribution models, Brynna's team moved from intuition-based decisions to data-backed strategy, aligning every initiative to revenue impact.Sales and marketing alignment is non-negotiableBrynna emphasized that ABM success depends on equal partnership between sales and marketing. Breaking the “order-taker” mindset and fostering collaboration built the trust required for true go-to-market alignment.Demandbase became the catalyst for ABM maturityTransitioning from Terminus to Demandbase allowed Hexagon to unify data, surface actionable insights, and bridge communication gaps between sales and marketing. The platform became the single source of truth for their account strategy.Start small, prove value, then scaleLaunching with a North America pilot allowed the team to test, refine, and validate their ABM approach before expanding globally. The result was a 53% increase in web visits and an 80% rise in closed-won opportunities, setting a model for global rollout.Data transparency builds adoptionBy personalizing reports and dashboards for each salesperson, Brynna's team achieved over 90% adoption. Showing tangible, account-level insights built credibility and helped sales see marketing as a strategic partner.ABM success is globally adaptableWhile each region has unique challenges, the ABM framework proved scalable across geographies. Success came from combining consistent methodology with localized execution.Clean data powers the future of AI in marketingBrynna's closing insight underscored that AI can only enhance ABM if the data foundation is clean, accurate, and consistent across systems.Quotes“We need each other. Sales and marketing can't be order-takers; we're partners driving growth.”Tech RecommendationsConsensusDemandbase Resource RecommendationsNewsletter:The Marketing Operations Leader by Darrell AlfonsoThe Marketing Operations Strategist with Sara McNamara by Sarah McNamaraBlog:Niel Patel: Author: Neil Patel | Co Founder of NP Digital & Owner of UbersuggestShout-outsSarah McNamara - Founding Revenue Operations & GTM Strategy Lead. VectorDarrell Alfonso - VP of Marketing Ops and Martech,Foundever.Neil Patel - Co-Founder at Neil Patel DigitalMaureen Mack - Northam Marketing Director,Hexagon.Mallory Hilderbrand  - Senior Manager, Global Campaign Operations,Hexagon.About the GuestBrynna Self is a seasoned growth and marketing executive with 20 years of experience driving global digital strategy, demand generation, and account-based marketing. As Director of Global Digital Marketing at Hexagon's Safety, Infrastructure & Geospatial division, she leads initiatives that align marketing, sales and customer success to create stronger go-to-market execution. Recognized for advancing ABM adoption, AI-powered analytics, and data-driven decision-making, she has delivered measurable growth across the software, manufacturing and e-commerce sectors. Brynna holds an MBA in Marketing from the University of Maryland.Connect with Brynna.

We've all had those weeks where the pipeline, the budget, and the inbox gang up on us. Here's a quick, visual method to cut through noise, regain focus, and turn activity into outcomes: the focus map plus a six-step execution template. It's simple, fast, and friendly for time-poor sales pros.  How does a focus map work, and why does it beat a long to-do list? A focus map gets everything out of your head and onto one page around a single, central goal—so you can see priorities at a glance. Instead of scrolling endless tasks, draw a small circle in the centre of a page for your key focus (e.g., "Time Management," "Client Follow-Up," "Planning"). Radiate related sub-topics as circled "planets": prioritisation, block time, Quadrant Two focus, weekly goals. This simple visual cues the brain to spot what moves the needle first and what's just distraction. In 2025's noisy, Slack-popping world, mapping beats lists because you see interdependencies, not just items. It's a low-tech cognitive offload that scales across roles—from B2B SDRs to enterprise AEs—in Japan, the US, or Europe alike.  Do now: Grab a blank page, pick one central outcome, and sketch 6–8 sub-topics in 3 minutes. What's the six-step template I should run on each sub-topic? Use this repeatable mini-playbook: (1) Area of focus, (2) My current attitude, (3) Why it matters, (4) Specific actions, (5) Desired results, (6) Impact on vision. Walk a single sub-topic (say, "Prioritisation") through all six prompts to turn fuzzy intent into daily behaviour. This prevents feel-good plans that never reach your calendar. The key is specificity: "Block 90 minutes at 9:00 for top-value tasks, phone on Do Not Disturb" beats "be more organised." Leaders can cascade the same template in pipeline reviews or weekly one-on-ones to connect tasks to strategy and help teams self-coach.  Do now: Copy the six prompts onto a sticky note and keep it next to today's focus map. Can you show a concrete sales example for time management? Yes—prioritisation in practice looks like: organise, calendarise, and execute the top-value items first, every day.Start by acknowledging the usual blocker: "I never get around to it." Then translate to action: buy or open your organiser, maintain a rolling to-do list, and block time in your calendar for the highest-value, highest-priority items before anything else. Desired result: your best time goes to tasks with the greatest impact (e.g., discovery calls with ICP accounts, proposal updates due this week). Vision impact: consistency compounds—your effectiveness rises, and so does your contribution to team revenue. This is classic Quadrant Two discipline (important but not urgent) adapted for post-pandemic hybrid work.  Do now: Book tomorrow's first 90 minutes for your top two revenue drivers and guard it like gold. How should I prioritise when markets differ (Japan vs US vs Europe) or company size varies? Anchor priorities to value drivers that don't care about borders: ICP fit, deal stage risk, and time-to-impact. In Japan (often relationship-led and consensus-driven), prioritise follow-up and multi-stakeholder alignment; in the US (speed + experimentation), prioritise high-velocity outreach and fast iteration; in Europe (privacy/regulatory sensitivities), prioritise compliant messaging and local context. Startups should weight pipeline creation and early GTM proof; multinationals should weight cross-functional alignment, forecasting hygiene, and large-account expansion. The focus map adapts: the central circle stays constant ("Close Q4 revenue"), while the "planets" change by market and motion (ABM research vs channel enablement vs security reviews).  Do now: Label each sub-topic with the market or motion it best serves (e.g., "JP enterprise," "US SMB," "EU regulated"). How do I turn focus maps into weekly cadence without burning out? Run a lightweight loop: Monday map, daily 90-minute deep-work block, Friday review—then iterate. On Monday, pick one central theme (e.g., "Client Follow-Up") and 6–8 sub-topics. Each morning, choose one sub-topic and run the six-step template; protect a single 90-minute block to execute. On Friday, review outcomes vs. desired results, retire what's done, and promote what worked. Leaders can add a shared "focus wall" for visibility and coaching. This cadence blends time-blocking (Cal Newport), Eisenhower Quadrants, and sales hygiene—without heavy software. As of 2025, hybrid teams using this approach report better handoffs, cleaner CRM notes, and fewer "busy but not productive" days.  Do now: Schedule next week's Monday-Friday 09:00–10:30 focus block in your calendar. What are the red flags and watch-outs that kill focus? Beware "activity inflation," tool thrashing, and priority drift. Activity inflation = doing more low-value tasks to feel productive. Tool thrashing = bouncing between apps without finishing work. Priority drift = letting other people's urgencies displace your high-value commitments. Countermeasures: (1) Tie each sub-topic to a KPI (meetings booked, qualified pipeline, cycle time), (2) pre-decide your top two daily outcomes before opening email, (3) make your Friday review public to your manager or team to add gentle social accountability. Keep the map hand-drawn or one-page digital; if it takes longer to maintain than to act, you've over-engineered it.  Do now: Add KPI labels beside three sub-topics and delete one low-value "busywork" task today. Is there a quick checklist I can copy for my team? Use this one-pager and recycle it weekly. Central focus (one phrase): ____________________ Planets (6–8 sub-topics): ____________________ Six Steps per sub-topic: Area of focus → 2) My attitude → 3) Why it matters → 4) Specific actions → 5) Desired results → 6) Impact on vision Time block: 90 minutes daily, device on Do Not Disturb KPIs: meetings booked, pipeline $, cycle time, win rate Friday review: what shipped, what's next, what to drop This blends visual clarity (map) with behavioural clarity (six steps), making it easy for sales managers to coach and for reps to self-manage under pressure.  Do now: Print this checklist for the team stand-up and agree on one shared KPI for the week. Conclusion Focus maps + a six-step template turn overwhelm into action. They help you see what matters, schedule it, and ship it—fast. Start with one central goal, map the "planets," and run one sub-topic per day through the six prompts. That's how you get better results when time is tight.  Optional FAQs What's the difference between a focus map and mind map? A focus map is smaller and execution-oriented: one central outcome and 6–8 sub-topics you'll actually schedule this week.  How many sub-topics are ideal? Six to eight forces trade-offs; more invites sprawl and context switching.  How quickly should I see results? Usually within two weeks once you're blocking 90 minutes daily for the top-value tasks.  Next Steps for Leaders Run a 30-minute "Monday Map" with your team; pick one shared KPI. Make the 90-minute deep-work block part of your sales playbook. Review focus maps in pipeline meetings; coach actions, not anecdotes.    About the Author Dr. Greg Story, Ph.D. in Japanese Decision-Making, is President of Dale Carnegie Tokyo Training and Adjunct Professor at Griffith University. He is a two-time winner of the Dale Carnegie "One Carnegie Award" (2018, 2021) and recipient of the Griffith University Business School Outstanding Alumnus Award (2012). A Dale Carnegie Master Trainer, Greg delivers globally across leadership, communication, sales, and presentation programs, including Leadership Training for Results. He is the author of Japan Business Mastery, Japan Sales Mastery, Japan Presentations Mastery, Japan Leadership Mastery, and How to Stop Wasting Money on Training; his works are also available in Japanese. 

In this episode of Full-Funnel Live, Vlad and Andrei are joined by special guest Elric Legloire to pull back the curtain on the sales team's critical role in Account-Based Marketing. We're moving beyond theory to tackle the real-world execution of ABM—the successes, the pitfalls, and the messy details that make or break a program.Tune in to learn: - The role and responsibilities of sales team in ABM - Account prioritization - what companies to select for 1:1 ABM  - Account planning - how to holistically engage the buying committee- How to leverage business dinners to engage target accountsRESOURCES:On-Demand B2B Marketing Courses: https://fullfunnel.io/b2b-marketing-courses/Full-Funnel Insider - A Marketing Newsletter For B2B Marketers: https://fullfunnel.io/marketing-newsletter/Join our community for B2B marketers - The Trenches: https://trenches.community/ Upcoming events: https://lu.ma/fullfunnel/eventsFull-Funnel Marketing Content Hub: https://fullfunnel.io/blogVladimir on Linkedin: https://www.linkedin.com/in/vladimirblagojevic/Andrei on Linkedin: https://www.linkedin.com/in/azinkevich/Elric  on Linkedin: https://www.linkedin.com/in/elriclegloire/

In this episode of the Scaling Japan Podcast, we welcome back Kenneth Jeng, Product + Operations Lead at Persona, and experienced contributor to startup ecosystems in both Japan and the U.S.This is Part 2 of our conversation with Kenneth, recorded in November 2024, and focused on the human side of ecosystem building, community, culture, and mindset.Kenneth shares why Japan continues to struggle with early-stage adoption and authentic community building, and how individuals (not just public programs) must take initiative. He also gives a candid take on grant structures, founder engagement, and what real progress could look like.If you're a founder, policymaker, or ecosystem builder working in Japan, this episode offers a unique lens on what's still missing and what we can each do to contribute.AIM B2B – Integrated Marketing & PR in Asia This episode is sponsored by Custom Media, Tokyo's leading integrated marketing and PR agency since 2008, helping global brands expand across Japan and APAC. They can help you with:Localized storytelling to build trust in Asian marketsStrategic performance marketing for measurable growthAccount‑based marketing (ABM), paid media, GEO, and SEOHubSpot‑certified CRM & marketing automationData‑driven implementation with cultural expertise⁠Learn more about AIM B2BShow Notes: 00:00 – Introduction 00:43 – Hot Take on Challenges and Gaps 14:00 – Why People are Involved in Startup Ecosystem and Why in Japan 16:20 – Building Network 22:15 – Early Adopters or Not? 27:10 – Contributing to the Community 36:20 – Grants and Funding for Startups 42:00 – Last Messages and Hot TakesLinks from Guest Appearance:

In this episode, Eric Siu dives into the 2026 LinkedIn marketing strategies that actually drive revenue. Discover why consistency beats volume, how horizontal videos outperform vertical, and how to repurpose content fast with Opus. Eric also explains how carousels, newsletters, and proprietary data posts dominate engagement—and breaks down tools like Shield for analytics, carrot for personalized ABM ads, and Stanley for brand voice protection to help you turn content into clients and scale your influence on LinkedIn. TIMESTAMPS (00:00) Why LinkedIn still wins (00:28) Consistency over volume (01:05) Horizontal video advantage (02:22) Scaling with Opus (03:36) Carousels that convert How to Connect IG: / ericosiu X: / ericosiu

In this episode of The OnBase Podcast, host Chris Moody dives deep with Vincent DeCastro to unpack one of the most dramatic shifts in marketing history: the rise of zero-click search and AI-driven buyer journeys.They explore how generative AI tools like ChatGPT, Perplexity, and Claude are transforming how buyers discover and evaluate solutions, often without ever visiting a brand's website. Vincent shares how this new reality is disrupting search, reshaping ABM, and forcing marketers to collapse silos between brand, demand, and content functions to stay relevant.From the death of traditional SEO to the new rules of visibility in the age of AI, this episode offers a masterclass on how marketers must evolve to survive and thrive in a post-click world.Key TakeawaysZero-Click Search Has Changed the GameGenerative AI is now giving users answers directly in the results — before they ever reach your site. That means impressions go up while clicks go down, creating a new paradox that marketers must understand and address.Content Is Now for Machines and HumansYour website is no longer just for prospects. It's for LLMs to read, parse, and summarize. Structuring your content for AI consumption is the new SEO.Break Down the SilosBrand, content, demand gen, and ABM can't operate independently anymore. AI interprets your business holistically — your teams must do the same.LLM Optimization Is the New SEOTechnical readiness is step one. Run audits to ensure your site can be crawled by AI tools, update evergreen content regularly, and monitor how your brand is being summarized by these new “AI engines.”The Future of Search Is Paid, Personalized, and Platform-BasedGenerative platforms like ChatGPT will soon monetize results the way Google did with ads — but based on personalized prompts, not keywords. Brands must adapt early.QuotesZero-click search isn't killing Google — it's redefining it.Tech recommendationsScreaming Frog - For analyzing log files and ensuring your site is AI-crawl readyAbout the GuestVincent DeCastro is the Founder and CEO of ABM Agency, a B2B marketing leader that's been reshaping account-based marketing since 2009. With over a decade of experience at the intersection of search, ABM, and AI, Vincent helps enterprise organizations navigate the massive changes in digital behavior driven by zero-click search and generative AI. His agency has been at the forefront of understanding how AI and large language models (LLMs) are redefining visibility, authority, and buyer intent in the modern B2B landscape.Connect with Vincent.

Send us a textIn this episode we interview Katrine Rasmussen, a B2B marketer at fashion-tech company Pixelz. She shares a practical playbook for reaching enterprise buyers on LinkedIn with precision and credibility.What you'll learn in this episode:How to build ABM audiences on LinkedIn by combining target companies with exact job titles and locations—then keep them tight around the 300-person minimum for control and relevance.Why “thought leadership ads” outperform company-page ads on CPC and CPM, and how their native look boosts trust with enterprise stakeholders.A repeatable six-month cadence with sales: pick 10–20 priority accounts per rep, map stakeholders and pain points, and align content to each stage of the deal.How to seed a ready-to-post content library for reps (evergreen and timely), use light ghostwriting, and nudge consistent posting without burning the team.Ways to run ultra-narrow campaigns for a single strategic account when you know the pain point (e.g., ESG, pricing, or workflow).Smart calls to action: keep most posts educational and link-free for reach; reserve links for webinars and events—not “book a demo.”Practical measurement: track impressions and clicks with attribution tools so brand exposure still shows up in pipeline, not just last-click.

In this inspiring What's Your Story episode of The Way We See It, Alex reconnects with longtime friend and teammate Rodney “Rocket” Burns, whose journey stretches from chasing Big Ten football dreams to finding purpose through faith, family, and calling. Rodney shares about growing up in poverty, his time playing football and singing with the group Uptown at Evangel University, and how God redirected his life toward both a successful career in engineering and more than 25 years of ministry as a volunteer youth pastor. He opens up about walking through his son's Type 1 diabetes diagnosis, how it shifted his career toward purpose-driven healthcare work, and the life lessons that continue to shape him today. With humility and wisdom, Rodney encourages the next generation to stay disciplined, cut out the noise, and commit fully to the plan God has for their lives. #TheWayWeSeeIt #WhatsYourStory #FaithInAction #BigTenDreams #UptownSingingGroup #EngineerForChrist #YouthPastorLife #FaithfulFatherhood #PurposeDrivenLife #ChristianPodcast Alex Bryant Ministries is focused on helping people be reconciled to God, then within one's own self, and finally being reconciled to our fellow man in order to become disciples. Connect with us and our resources:    Our books - Let's Start Again & Man UP    More about us Like, subscribe, and share. Partner with ABM to place resources in jails and the inner city for $19 a month at alexbryant.org.  Follow us on Facebook or Instagram

How can B2B marketers succeed when every deal involves 11 or more stakeholders?This special Hard Corps Marketing Show takeover episode features an episode from the Connect To Market podcast, hosted by Casey Cheshire. In this conversation, Casey sits down with Adam Needles, CEO and Co-Founder of ANNUITAS, Inc., to unpack the game-changing concept of Buyer Unit Demand (BUD). Adam challenges the outdated reliance on MQLs and ABM and introduces a new framework for engaging the full buying unit, with multiple stakeholders who have diverse roles and needs throughout the journey.He shares how marketers can design conversation tracks that align with real-world buying dynamics and explains why buyer-led orchestration, not sales-led tactics, is the key to driving meaningful engagement and revenue. Adam also discusses the organizational shifts and mindset changes required to fully adopt this buyer-first approach.In this episode, we cover:Why MQLs and ABM fall short in complex B2B buying environmentsHow to map conversation tracks around stakeholder needs and behaviorThe importance of aligning marketing, sales, and automation tools to the buyer journeyWhy focus beats scale when prioritizing content and engagement strategies

This episode zooms in on fatherhood and godly masculinity, drawing from Man Up, A Guide to Godly Masculinity. Using a Bill Maher monologue on “trad dads” as a cultural springboard, Pastor Alex makes the case for fathers who lead with love, clarity, and authority, parents first, friends second. He unpacks practical dad principles, why “because I said so” can be appropriate at times, how to cultivate teachability and resilience, and why kids must learn it is not all about them. A Steph Curry family story illustrates consequences and commitment at home before commitments on the court. A driveway coaching moment shows how sports develop mental toughness, paying dues, and earning leadership. The charge to dads is simple: show up, speak up, invest daily in your kids' “love tank,” meet them where they are, then bring them where you are in life and faith. Moms are encouraged to release grown kids with wisdom. The goal is to raise leaders, not whiners. Call to Action: Like, subscribe, and share. Partner with ABM to place resources in jails and the inner city for $19 a month at alexbryant.org. #Fatherhood #GodlyMasculinity #TradDad #RaisingLeaders #ManUp #BiblicalFatherhood #FaithAndFamily #ChristianParenting #StrongDads #FamilyLeadership #TheWayWeSeeIt #AlexBryant #PodcastEpisode #RealTalkPodcast #Word

In this episode of Insights Unlocked, host Nathan Isaacs sits down with Sangram Vajre—co-founder of Terminus and GTM Partners, bestselling author, and pioneer of the Flip My Funnel movement—to explore how customer-first thinking reshapes business growth. Sangram recounts the moment of inspiration that led to flipping the traditional sales funnel on its head and how that napkin sketch evolved into a movement that transformed B2B marketing. Sangram also shares insights from his MOVE framework (Market, Operations, Velocity, Expansion), offering a fresh lens for diagnosing go-to-market (GTM) challenges at every stage of business growth. He dives into the rise of fractional leadership, the role of AI in driving customer insight and product innovation, and why focusing on Net Revenue Retention (NRR) may be the single best way to align teams around growth. Whether you're in marketing, product, UX, or customer experience, this episode will challenge how you think about pipeline, growth, and what it really means to put the customer first. What you'll learn in this episode:  The origin story behind Flip My Funnel and how it reshaped ABM and B2B marketing Why most marketing and sales funnels fail—and what to do instead The MOVE framework: a diagnostic tool for GTM strategy How Net Revenue Retention (NRR) is the ultimate measure of customer-centric growth The rise of fractional roles and what it means for the future of work How AI is changing the way we listen to and serve customers at scale Resources & Links: Sangram Vajre on LinkedIn (https://www.linkedin.com/in/sangramvajre/) GTM Partners (https://gtmpartners.com/) MOVE and other books (https://sangramvajre.com) GTM Mondays newsletter on Substack (https://gtmonday.substack.com/) Nathan Isaacs on LinkedIn (https://www.linkedin.com/in/nathanisaacs/) Learn more about Insights Unlocked: https://www.usertesting.com/podcast

Altar calls have long been a defining moment in church services, a time when people move from hearing the Word to responding to it. In this episode of The Way We See It, Alex talks with longtime friend and pastor Scotty Gibbons, lead pastor of People's Church in Oklahoma City and founder of RealLife Family Ministries. Together, they explore the heart, preparation, and practical steps that make altar calls effective, not only for unbelievers seeking salvation but also for believers encountering God in fresh ways. Scotty shares wisdom on prayer, Scripture, clarity, and intentionality, offering encouragement to pastors to always give people the opportunity to respond to the message of salvation. This conversation is a powerful reminder that altar calls are not just tradition, they are a moment for transformation. Call to Action To connect with Scotty his website is https://realifefamily.org/  Like, subscribe, and share. Partner with ABM to place resources in jails and the inner city for $19 a month at alexbryant.org. #EffectiveAltarCalls #ScottyGibbons #TheWayWeSeeIt #FaithInAction #ChurchLeadership #GospelCentered #SalvationMessage #ABM Alex Bryant Ministries is focused on helping people be reconciled to God, then within one's own self, and finally being reconciled to our fellow man in order to become disciples. Connect with us and our resources:    Our books - Let's Start Again & Man UP    More about us Like, subscribe, and share. Partner with ABM to place resources in jails and the inner city for $19 a month at alexbryant.org.  Follow us on Facebook or Instagram

John Hunt presents to The Space Show are ready! Sunday, 10-5-25For the quick summary, we started our program with John Hunt as the guest talking about nuclear weapons development and space exploration technologies. The Space Show participants in the Zoom meeting explored various aspects of nuclear weapons history, including bomb designs, testing, and strategic implications, while also discussing the potential for nuclear technologies in space missions and propulsion systems. The conversation concluded with discussions about current and future space exploration initiatives, including reactor technologies and launch schedules, with participants expressing concerns about political and technical challenges. Several Space Show participants were with us in the meeting including Marshall Martin, Peter Forman, John Jossy, Dr. Ajay Kothari, Dr. Phil Swan, Dr. James Benford, & Tim WeaverOur more detailed summary follows. John Hunt discussed his presentation on the evolution of nuclear weapons, including its funding and technological aspects. Marshall shared his interest in manufacturing composites and nanocarbon tubes in space, predicting that medical applications and materials science would be the next big cash cows in space development and was looking to connect the dots to the early tech being discussed by John Hunt. We discussed the potential for producing semiconductors and nanotubes in space, with Marshall suggesting that zero-gravity environments could enable the production of longer nanotubes for stronger materials like nanotube rope, which could be used in space elevators.David Livingston introduced the Sunday Space Show program, mentioning upcoming guests and topics, including a discussion on nuclear weapon development and its impact on space with John Hunt. The conversation ended with introductions of various participants and a brief overview of the show's format.Early on John introduced us to Project Orion as he mentioned his history interest including the work of Freeman Dyson's son, George Dyson who wrote a book about his fathers work. John Jossy expressed interest in reading the book, and they discussed the now-defunct nuclear space website, which had provided valuable information.Hunt discussed the history and development of nuclear weapons, focusing on the physics behind atomic and nuclear fission, and the creation of the first atomic bombs, “Little Boy” and “Fat Man,” used in World War II. He explained the evolution of bomb designs, including the transition from solid to hollow core plutonium spheres for improved yield and the introduction of fusion components in the Teller-Ulam design, which significantly increased explosive power. John also highlighted the Soviet Union's alternative “layer cake” design, which used a central fission bomb surrounded by a lithium deuteride layer for fusion, and noted the cryogenic technology developed for these weapons, which later found applications in space exploration.Our guest explained the evolution of nuclear weapons, focusing on the development of thermonuclear bombs and their components. He described how lithium deuteride was used in fusion reactions, leading to the creation of tritium and increased yield through fission. The discussion covered various weapon designs, including the Mark 17, Mark 28, and the 25-megaton Mark 41 bomb. John also mentioned Ted Taylor's contributions to bomb design and his work on the Orion nuclear-powered spacecraft project, which was canceled due to the Test Ban Treaty.The discussion focused on historical nuclear weapons development, John Hunt explaining that Project Orion conducted conventional explosive tests but never pursued nuclear testing. David suggested visiting government nuclear museums across the US, including Las Vegas and New Mexico, which house exhibits and remnants of nuclear testing. The conversation then shifted to the evolution of nuclear weapons, noting that while the Soviet Tsar bomb was primarily a propaganda device, the US responded by developing smaller, multiple-warhead systems to counter potential ABM defenses, leading to a shift from large single-warhead bombs to more numerous but smaller thermonuclear devices, with both countries eventually deploying around 100,000 strategic warheads each by the mid-1980s.The discussion focused on nuclear weapons and missile defense systems. Hunt explained that Soviet ICBM deployments were initially vulnerable to Minuteman III counterforce capabilities, but Russian silo hardening and U.S. missile number limitations led to Russian achievement of assured destruction capability. The group then discussed a 1957 nuclear test where a manhole cover was launched at escape velocity speeds, with guest James noting this was a deliberate test and not accidental. The conversation concluded with a discussion of current missile defense systems, including the Golden Dome concept using hit-to-kill interceptors, and concerns about North Korea's development of MERV missiles.Next up was a discussion regarding the strategic implications of nuclear weapons, particularly focusing on the challenges of responding to a North Korean attack due to the complex geopolitical landscape involving Russia, China, Japan, and South Korea. They explored the potential electromagnetic pulse (EMP) effects of nuclear weapons on satellite systems like Starlink and the historical development of anti-ballistic missile systems, including exo-atmospheric and microwave-induced detonation technologies. James shared insights from his experience with Soviet microwave weapons research, noting that while these systems were studied extensively, they were never deployed. The conversation concluded with a question about the transition from using nuclear power in satellites to planning for its use on the surfaces of the moon and Mars.We also talked about the history and future of nuclear technology in space exploration, with James noting that nuclear rockets could enable substantial payloads for solar system exploration. They explored how nuclear technology developed from weapons to civilian power, with Hunt suggesting that without the military budget, space program development would have been slower. Ajay raised questions about Russia's Burevestnik nuclear-powered missile program, which James and Hunt explained was similar to a canceled US program but deemed impractical due to radioactive contamination risks.Ajay focused on nuclear reactor technologies, particularly molten salt reactors and uranium isotopes. Dr. Kothari explained that molten salt reactors using uranium-233 could be safer in the event of an accident as the molten salt would freeze and become non-fissile upon contact with the ground. Hunt noted that uranium-233's higher radioactivity makes it difficult to handle, while confirming it produces similar energy output to other isotopes. The conversation concluded with a discussion about the feasibility of gun-launched space missions, with several participants expressing skepticism about spin launch concepts due to drag issues at high speeds, while Phil suggested that robust propulsion technology could handle high G-forces.The feasibility of hypersonic velocities and space travel was brought up with Phil asserting that it's possible to achieve orbital velocity despite atmospheric drag, while others, including and James, disagreed, citing significant challenges. The conversation shifted to the potential of nuclear technologies for space travel, with Phil suggesting underground nuclear explosions to power rockets, though Jossy noted legal and operational limitations. James highlighted the need for high-thrust rockets for interplanetary travel. They mentioned a promising paper on a centrifugal liquid-fuel propulsion system with a high specific impulse, which could be a significant advancement for space travel.We had much to say about nuclear rockets, with Phil explaining that nuclear rockets face challenges with the Oberth effect due to their inability to provide short, high-thrust bursts compared to chemical rockets. Marshall raised concerns about the potential impact of nuclear rocket launches on space stations, but Phil suggested that the radiation environment in space would make astronauts less concerned about nuclear launches. Hunt provided insights into contemporary nuclear weapons, noting that most are thermonuclear and that Russia is attempting to become a near-parity power with the U.S. and China. The discussion concluded with John explaining the potential risks and political implications of Russia using tactical nuclear weapons, emphasizing the importance of avoiding an escalation to full-scale nuclear war.Before ending we discussed nuclear power options for space missions, particularly focusing on a 100-kilowatt fission reactor planned for the moon by 2030. Marshall and others debated whether government or commercial entities should develop these reactors, with Marshall suggesting a public-private partnership might be best. The conversation concluded with a discussion about Artemis II's February 5th launch date, with participants expressing skepticism about whether it would actually proceed as scheduled, given NASA's history of delays.This program is audio archived at www.thespaceshow.com and doctorspace.substack.com for this program date. The Zoom video is also archived on our Substack site.Special thanks to our sponsors:Northrup Grumman, American Institute of Aeronautics and Astronautics, Helix Space in Luxembourg, Celestis Memorial Spaceflights, Astrox Corporation, Dr. Haym Benaroya of Rutgers University, The Space Settlement Progress Blog by John Jossy, The Atlantis Project, and Artless EntertainmentOur Toll Free Line for Live Broadcasts: 1-866-687-7223For real time program participation, email Dr. Space at: drspace@thespaceshow.comThe Space Show is a non-profit 501C3 through its parent, One Giant Leap Foundation, Inc. To donate via Pay Pal, use:To donate with Zelle, use the email address: david@onegiantleapfoundation.org.If you prefer donating with a check, please make the check payable to One Giant Leap Foundation and mail to:One Giant Leap Foundation, 11035 Lavender Hill Drive Ste. 160-306 Las Vegas, NV 89135Upcoming Programs:No program for Tuesday, Oct. 7, 2025 | Tuesday 07 Oct 2025 700PM PTGuests: Dr. David LivingstonNo program for today, Oct. 7, 2025Broadcast 4441 Hotel Mars featuring Mark Whittington, journalist | Wednesday 08 Oct 2025 930AM PTGuests: Mark Whittington, John Batchelor, Dr. David LivingstonHotel Mars with Mark Whittington on NASA Life on Mars Announcement and moreBroadcast 4442: Andrew Chanin | Friday 10 Oct 2025 930AM PTGuests: Andrew ChaninAndrew talks about the ETF market, commercial space investment and trendsBroadcast 4443 Jack Kingdon | Sunday 12 Oct 2025 1200PM PTGuests: Jack KingdonJack discusses his paper “3 months transit time to Mars for human missions using SpaceX Starship”Special thanks to our sponsors:Northrup Grumman, American Institute of Aeronautics and Astronautics, Helix Space in Luxembourg, Celestis Memorial Spaceflights, Astrox Corporation, Dr. Haym Benaroya of Rutgers University, The Space Settlement Progress Blog by John Jossy, The Atlantis Project, and Artless EntertainmentOur Toll Free Line for Live Broadcasts: 1-866-687-7223For real time program participation, email Dr. Space at: drspace@thespaceshow.comThe Space Show is a non-profit 501C3 through its parent, One Giant Leap Foundation, Inc. To donate via Pay Pal, use:To donate with Zelle, use the email address: david@onegiantleapfoundation.org.If you prefer donating with a check, please make the check payable to One Giant Leap Foundation and mail to:One Giant Leap Foundation, 11035 Lavender Hill Drive Ste. 160-306 Las Vegas, NV 89135Upcoming Programs:No program for Tuesday, Oct. 7, 2025 | Tuesday 07 Oct 2025 700PM PTGuests: Dr. David LivingstonNo program for today, Oct. 7, 2025Broadcast 4441 Hotel Mars featuring Mark Whittington, journalist | Wednesday 08 Oct 2025 930AM PTGuests: Mark Whittington, John Batchelor, Dr. David LivingstonHotel Mars with Mark Whittington on NASA Life on Mars Announcement and moreBroadcast 4442: Andrew Chanin | Friday 10 Oct 2025 930AM PTGuests: Andrew ChaninAndrew talks about the ETF market, commercial space investment and trendsBroadcast 4443 Jack Kingdon | Sunday 12 Oct 2025 1200PM PTGuests: Jack KingdonJack discusses his paper “3 months transit time to Mars for human missions using SpaceX Starship”Live Streaming is at https://www.thespaceshow.com/content/listen-live with the following live streaming sites:Stream Guys https://player.streamguys.com/thespaceshow/sgplayer3/player.php#FastServ https://ic2646c302.fastserv.com/streamStream Guys https://player.streamguys.com/thespaceshow/sgplayer3/player.php#FastServ https://ic2646c302.fastserv.com/stream Get full access to The Space Show-One Giant Leap Foundation at doctorspace.substack.com/subscribe

Successful marketers are able to anticipate and act on opportunities and trends, but what happens when the next 10 days can be as difficult to predict as the next 10 years? Agility requires not only rapid responses to changing market conditions, but also the ability to anticipate and proactively shape those conditions to your advantage. It's no longer enough to react; you have to predict and influence.Today, we're going to talk about navigating the uncertainties of the current digital advertising environment and maximizing ROI when forecasting feels like gazing into a crystal ball. To help me discuss this topic, I'd like to welcome, Heidi Bullock, CMO at Tealium. About Heidi Bullock Currently the CMO of Tealium, a customer data platform (CDP) provider, Heidi Bullock is an experienced marketing executive who has built a 20+ year career working at both global enterprise technology companies and start-ups. Prior, she was the CMO of Engagio, where she was responsible for the go-to-market strategy, product marketing, internal sales, corporate communications and ABM initiatives. Before Engagio, Heidi was the Group Vice President of Global Marketing at Marketo. Heidi has contributed to key thought leadership guides, including the Clear and Complete Guide to ABM Analytics and the Definitive Guide to Account-Based Marketing, Lead Generation, Content, Mobile Marketing, and Engaging Email. Heidi is a frequent speaker and guest lecturer for B2B marketing. Heidi Bullock on LinkedIn: https://www.linkedin.com/in/hbullock/ Resources Tealium: https://www.tealium.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow Try ZipRecruiter for FREE at ZipRecruiter.com/audio Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.showCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company