Podcasts about ABM

Episode SummaryIn this heartfelt episode, I'm joined by Kylainah Zacharcuk, author of You Can Find Me in Her Shadow: My Sister Has Special Needs and This is My Story. Kylainah opens up about the unique and often complex experience of growing up as the sibling of someone with special needs. We talk about her book, which gives voice to the often-overlooked sibling perspective, and explore the emotional layers that come with love, responsibility, and identity. Kylainah also shares candidly about her own mental health journey. We hear how treatment modalities like Anat Baniel Method NeuroMovement® helped both Kylainah and her sister. Passionate, authentic, and deeply thoughtful, Kylainah brings honesty and heart to this powerful conversation.About KylainahKylainah Zacharcuk currently lives in Southwestern Ontario with her Golden Doodle, Lenny. You Can Find Me in Her Shadow: My Sister Has Special Needs and This is My Story is Kylainah's first novel. In the first week of the book's release, it was on the number-one bestseller list in multiple categories on Amazon Canada. It currently holds five stars and is a recommended must-read.  My book has also been picked up by Barnes & Noble, BAM! Books-A-Million, and Bookshop.org.From This EpisodeGRIN2BBiofeedbackAnat Baniel Method NeuroMovement®Obsessive-Compulsive Disorder (OCD) Find and Follow Carole and Wisdom Shared:https://www.caroleblueweiss.com/Subscribe to YouTube channelFollow and send a message on FacebookFollow and send a message on LinkedInFollow on InstagramFollow on TikTokFollow on ThreadsThe Wisdom Shared TeamAudio Engineering by Steve Heatherington of Good Podcasting WorksCo-Producer and Marketing Coordinator: Kayla NelsonProduction Assistant: Becki Leigh

ABM falls apart fast when teams jump in before locking down who they're chasing, why it matters, and how it's all supposed to run. Sales pushes one list, marketing builds another, and no one agrees on who actually matters. No shared ICP? No clean data? Well, no chance. You need a strategy. Guest host Jon Russo (B2B Fusion) corrals Heidi Bullock (Tealium), Patti Newcomer (Centerbase), and Bindu Chellappan (Corpay) for a breakdown of how they're keeping their ABM engines running clean. Think pods with purpose, seller-first workflows, and data that matters. In this episode:  Heidi on running pods that bring marketing, sales, and CS into one motion  Patti on aligning across the funnel and why ABM needs ownership  Bindu on activating firmographic and intent data with shared definitions  Plus:  Where alignment really starts  Why trust beats tech every time  How AI is speeding up the grunt work without losing the signal  The metrics that actually tell you it's working Tune in to learn about what breaks ABM, what fixes it, and how to keep teams pulling in the same direction.  For full show notes and transcripts, visit https://renegademarketing.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/

Scrappy ABM host Mason Cosby sits down with Joseph Lewin, Head of Podcast Strategy at Scrappy ABM, for a tactical breakdown of launching a revenue-generating show in just 30 days. If you've ever stalled on getting a podcast off the ground—or struggled to prove its value—this episode delivers an exact playbook.Joseph Lewin shares why podcasting is the most effective networking and sales tool that's hiding in plain sight. By focusing on speed-to-launch, identifying high-value guests, and using cold outreach that actually converts, Joseph has completely reshaped how Scrappy ABM gets client shows into market. You'll learn how a 30-day soft-to-hard launch framework accelerates time-to-value—and why skipping the overthinking phase matters more than your gear or perfect positioning.Mason and Joseph walk through who to invite first, why live shows create momentum, and how post-recording green room chats turn ghosted leads into six-figure deals. If you want to build real relationships with the right people—and do it in a scrappy, scalable way—this episode shows you how.

Neste episódio do Agro & Tech, Lucas Ordonha recebe Felipe Spina e Bernardo Madeira, fundadores da Maestro ABM, para um papo sobre como a metodologia Account-Based Marketing pode revolucionar a forma como startups e empresas de tecnologia se comunicam com os diferentes elos do agronegócio. Personalização, planejamento e foco para transformar conexões em negócios reais #agroetech FICHA TÉCNICAApresentação: Lucas OrdonhaProdução: Agro ResenhaConvidado: Felipe Spina e Bernardo MadeiraEdição: Senhor A - https://editorsenhor-a.com.brSee omnystudio.com/listener for privacy information.

Neste episódio do Agro & Tech, Lucas Ordonha recebe Felipe Spina e Bernardo Madeira, fundadores da Maestro ABM, para um papo sobre como a metodologia Account-Based Marketing pode revolucionar a forma como startups e empresas de tecnologia se comunicam com os diferentes elos do agronegócio. Personalização, planejamento e foco para transformar conexões em negócios reais #agroetech FICHA TÉCNICAApresentação: Lucas OrdonhaProdução: Agro ResenhaConvidado: Felipe Spina e Bernardo MadeiraEdição: Senhor A - https://editorsenhor-a.com.brSee omnystudio.com/listener for privacy information.

Some performances fade. Others stay with you for decades.Buena Vista Social Club is one of them. It isn't just a musical—it's a masterclass in resonance, memory, and experience.In this episode, we're pulling B2B marketing lessons from that spirit of storytelling with the help of Dan Lowden, Chief Marketing Officer at Blackbird.AI.Together, we explore why content should come first, how honesty builds brand resilience, and what it takes to create live experiences your audience will talk about for years.About our guest, Dan LowdenDan is the CMO at Blackbird.AI and leads the company's strategic marketing efforts, including demand generation and brand leadership. He has over 20 years of strategic experience at the executive level. He has served as CMO at cybersecurity firm HUMAN Security (acquired by Goldman Sachs), named one of the TIME100 Most Influential Companies of 2023. Lowden also served as the CMO at Digital Shadows (acquired by Reliaquest) and, before that, CMO at Invincea (acquired by Sophos) and VP of Marketing at vArmour (acquired by Night Dragon). He has held marketing leadership positions at Wayport (acquired by AT&T), IBM ThinkPad (acquired by Lenovo), NEC Technologies, and Sharp Electronics. Lowden holds an MBA in International Business from Rutgers Graduate School of Management and a Bachelor of Science from Rider University.What B2B Companies Can Learn From Buena Vista Social Club:Content is the foundation—not an afterthought. Even in cybersecurity, content is king. Dan says, “My first hire was a content person. You can have the best ABM strategy or tools, but if you don't have really valuable content, you're not going to get anywhere.” His advice? Lead with education, not asks. Thoughtful reports, relevant use cases, and engaging narratives will earn your audience's attention—and their trust.Honesty builds brand resilience. When it comes to trust, marketing can't cut corners. Especially in high-stakes industries like cybersecurity. Dan says, “There's been a lot of overstatement of things by marketers and salespeople. That's when marketing takes a ding.” Instead, he urges CMOs to stay grounded: deliver real value, communicate with clarity, and show your audience you're in it for the long haul.Live experiences create a lasting impact. If you want your brand to be unforgettable, you need to create moments that move people. “People still come up to us today and say that band and that experience 10-plus years ago—they remember. There's not been anything like that,” Dan says, reflecting on a live concert his team produced. Whether it's a concert, a rooftop dinner, or a one-of-a-kind conference, remarkable experiences turn into word-of-mouth—and brand love that lingers.Quotes*“To me, in marketing—B2B or B2C—it's about creating a relationship, trust, even friendship, a community with your audience.”*"If you treat your customers well, if you serve them well, if you're honest with them… then you have a chance of being very successful as a company.”*“Music is really, really important, really powerful… as a marketer, especially in cybersecurity where there's 5,000 cybersecurity companies, you have to do something different. You have to stand out.”Time Stamps[00:55] Meet Dan Lowden, CMO at Blackbird.AI[03:42] The Magic of Live Theater[06:21] The Role of a CMO in Cybersecurity[10:23] Understanding Narrative Attacks[14:29] The Evolution of Narrative Intelligence[22:36] The Story Behind Buena Vista Social Club[28:31] The Power of Live Music in Marketing[30:33] Creating Remarkable Experiences[39:21] The Importance of Content in Marketing[45:05] Final Thoughts and TakeawaysLinksConnect with Dan on LinkedInLearn more about Blackbird.AIAbout Remarkable!Remarkable! is created by the team at Caspian Studios, the premier B2B Podcast-as-a-Service company. Caspian creates both nonfiction and fiction series for B2B companies. If you want a fiction series check out our new offering - The Business Thriller - Hollywood style storytelling for B2B. Learn more at CaspianStudios.com. In today's episode, you heard from Ian Faison (CEO of Caspian Studios) and Meredith Gooderham (Head of Production). Remarkable was produced this week by Jess Avellino, mixed by Scott Goodrich, and our theme song is “Solomon” by FALAK. Create something remarkable. Rise above the noise.

Most marketers think they need more tech to launch ABM. Lorena Garcia, SVP of Marketing at FranConnect, would tell you: you don't. In this episode of Scrappy ABM, host Mason Cosby digs into Lorena's real-world approach to building account-based experiences from the ground up—without expensive platforms or endless prep.Lorena breaks down how her team used public triggers, personalized experiences, and a tight alignment between marketing, SDRs, and sales to drive serious momentum inside a tough market. From segmenting dashboards in Salesforce to real-time email updates to sales, she shares the practical steps they took to operationalize and scale a high-touch program. If you've been waiting for the perfect setup to launch ABM—this is your permission to go now.

In this episode, host Matt Tucker, Director of Research at IFMA and Professor of Facility Management, speaks with three facility management students and graduates: Christopher Bourke from The Hague University of Applied Sciences, Daniëlle van't Westeinde from Tilburg University, and Mathias De Roeck, a Fleet and Facility Coordinator in Belgium. They discuss the role of ChatGPT in their education and future careers, noting mixed implementations and the importance of using it as a tool rather than a replacement for critical thinking. They highlight the need for curriculum to include data analytics and proper AI utilization techniques to better prepare students for the evolving industry.This episode is sponsored by ABM! Learn more about ABM here. Connect with Us:LinkedIn: https://www.linkedin.com/company/ifmaFacebook: https://www.facebook.com/InternationalFacilityManagementAssociation/Twitter: https://twitter.com/IFMAInstagram: https://www.instagram.com/ifma_hq/YouTube: https://youtube.com/ifmaglobalVisit us at https://ifma.org

In this episode of The HealthTech Marketing Show, host Adam Turinas is joined by Valerie Stachurski, Chief Marketing Officer at RxPx, and Paul Vandre, Digital Marketing Lead at Health Launchpad, to discuss best practices for LinkedIn advertising in B2B healthcare marketing.Valerie shares insights from her award-winning direct-to-patient campaign for sickle cell disease and explains why LinkedIn represents 85% of her paid digital budget. She emphasizes the importance of personalization, content strategy, and maintaining consistent brand awareness campaigns on the platform.Paul provides tactical advice on campaign structure, optimization techniques, and common pitfalls to avoid. He discusses the multi-stage approach to LinkedIn campaigns, moving prospects through awareness, engagement, and conversion phases using targeted content and retargeting strategies.The conversation covers everything from content formats and A/B testing to account-based marketing integration and specific technical optimizations that can dramatically improve campaign performance.Key Topics:"(00:00:00) Introduction""(00:04:00) LinkedIn's role in RxPx's marketing strategy - 85% of paid digital budget""(00:10:00) Understanding LinkedIn engagement metrics beyond clicks""(00:11:00) Keeping users on-platform vs. driving traffic to landing pages""(00:13:00) Content strategy: eBooks, case studies, and therapeutic area-specific content""(00:17:00) Different ad formats: video ads, thought leader ads, carousel ads""(00:18:00) Personalization strategies and targeting different job roles""(00:22:00) Campaign structure: awareness, engagement, and conversion campaigns""(00:31:00) LinkedIn's role in account-based marketing (ABM)""(00:35:00) Final tips and conclusion"Want to learn more about using LinkedIn for B2B healthcare technology marketing? Explore this topic in greater depth in our detailed blog post.Interested in exploring how to improve the LinkedIn strategy for your organization? Reach out to me directly to schedule a no-obligation discussion. This isn't a sales call—just an opportunity to talk through your LinkedIn questions and challenges.Subscribe to The HealthTech Marketing Show on Spotify or watch us on YouTube for more insights into marketing, AI, ABM, buyer journeys, and beyond!

Building an ABM engine isn't about throwing more tools at the problem—it's about clarity, alignment, and commitment. In this repurposed episode of Scrappy ABM, Mason Cosby joins Jorge Soto on The GTM Pack Podcast to break down the essential systems behind ABM that actually works. Mason, founder of Scrappy ABM, shares why most teams are closer to launch than they realize—and how two frameworks, the Account Progression Model and the Four D Framework, can take you the rest of the way.You'll hear how to gauge if ABM is right for your business, why pipeline determines your brand vs. sales mix, and the real reason sales doesn't follow up on your campaigns. Mason also explains why podcasting isn't the magic bullet marketers think it is—and when it is the right move. This episode is a goldmine for any B2B marketer trying to run scrappy, effective programs that actually drive pipeline.

• Started with the virtues of ʿAbdullāh Ibn Masʿūd (رضي الله عنه) • Covered the narration of Abū Mūsā al-Ashʿarī and Ibn Masʿūd: — “How many people intend good but never reach it” • Highlighted evidence from the Qur'ān and Sunnah showing the completeness of the religion — no need for additions “This day I have perfected for you your religion…” (Sūrah al-Mā'idah 5:3)' • Virtues of the Khulafā' al-Rāshidīn (the four rightly guided caliphs) • Importance of clinging to the understanding of the Salaf al-Ṣāliḥīn • Tafsīr Ibn Kathīr on the verse: — “This is My straight path, so follow it” (al-Anʿām 6:153) • Hadith of the 73 sects and its variations and its different chains - Linked with Ibn Masʿūd's narration: “The Jamāʿah is what conforms with the truth, even if you are alone” • Danger of bid'ah (innovation) and how it is more severe than committing major sins - to the exent that the Prophet ﷺ warned against it even before it appeared. • The importance of Tawheed and the precise wording found in the sunnah and the Quran. Example, Surah Maryam ayah 65 "Lord of the heavens and the earth, and all that is between them, so worship Him (Alone) and be constant and patient in His worship. Do you know of any who is similar to Him?" • How this verse beautifully encompasses all three categories of Tawḥīd: 1. Tawḥīd al-Rubūbiyyah – “Lord of the heavens and the earth, and all that is between them…” 2. Tawḥīd al-Ulūhiyyah – “so worship Him (Alone)…” 3. Tawḥīd al-Asmā' wa'l-Ṣifāt – “Do you know of any who is similar to Him?” (denial of likeness to His names or attributes) • Shaykh ʿAbdullāh Lahmāmī (ḥafiẓahullāh) concluded the lesson by mentioning 20 characteristics that distinguish the people of Sunnah from the groups of misguidance.

Episode SummaryOn this episode of the OnBase Podcast, Gabe Rogol dives into how AI agents are reshaping go-to-market strategies and reveals what Demandbase 4.0 brings to the table. Gabe outlines the evolution of account-based marketing, the need for open and flexible platforms, and where automation meets human creativity in redefining the modern sales and marketing landscape. Whether you're a sales leader, marketer, or just curious about AI's role in B2B, this episode delivers thought-provoking clarity and actionable takeaways.Key TakeawaysDemandbase 4.0 marks a shift from closed platforms to open, flexible, AI-assisted go-to-market systems.AgentBase enables faster, smarter GTM through assisted automation built on unified first- and third-party data.AI won't replace SDRs, but will augment them—human creativity and relationships still matter most.Over-automation risks fragmentation and spam if agents aren't aligned across functions.Leads and last-touch attribution are outdated; pipeline creation is the new GTM North Star.Data quality is critical—bad CRM data can sabotage AI-driven decisions.Sales and marketing must act as one team, aligned around outcomes, not functions.Trust and transparency are foundational to a successful, scalable GTM model.Personalization still matters, but only when targeting the right ICP.Marketing deserves more investment, not just for efficiency, but to unlock real growth.Quotes“Trust is foundational to alignment. Without trust, the entire go-to-market process breaks down.”Best Moments 00:37 Shifting Into Phase FourGabe outlines the concept and exciting features of Demandbase 4.0, detailing the open and automated future of ABM.03:27 The Soapbox Moment"Aligning go-to-market resources with the accounts that have the greatest lifetime value" as the core of success.06:39 What AgentBase Makes PossibleGabe discusses how AI agents democratize complex tasks like segmentation, orchestration, and funnel tracking.16:57 The Risks of AI AgentsGabe cautions about amplified risks from bad data and the danger of fragmented go-to-market strategies.24:56 The New GTM PlaybookRoles across sales, marketing, and operations converge around pipeline creation for unified success.30:09 The Power of PersonalizationGabe advocates for thoughtful personalization to the right audience over shallow attempts at scaling outreach.Tech RecommendationsObsidian (Zettelkasten Tool) – A robust digital note-taking system for organizing non-linear ideas and linking essential insights across topics.Resource RecommendationsHarvard Business Review (HBR) Compilations: Collections on decision-making, agile processes, and AI insights, offering concise and actionable advice for B2B professionals.Shoutouts:Marc Benioff - Chair & CEO at SalesforceAbout the GuestAs the Chief Executive Officer of Demandbase, Gabe is responsible for fulfilling the company's mission of transforming how B2B companies go-to-market.Since joining Demandbase in 2012, he has been committed to setting the product and corporate strategy for the company. Throughout his two-plus-decade career, Gabe has held various leadership positions, including managing world-class customer service and sales teams at IDG and other leading publishers. He received his BA in Comparative Literature and Russian Language and Literature from Brown University.Connect with Gabe.

In this episode, Oli Hammans and Gabriella Sellers, Global ABM Leaders at EY, reveal how EY is scaling ABM by combining smart account prioritization, close client engagement, and cross-functional collaboration to drive growth across its global portfolio.

In this episode of SaaS Fuel, Jeff Mains sits down with Andrew Seidman, former poker player and now co-founder of Digital Reach Agency. Andrew shares hard-earned lessons on B2B branding, go-to-market strategy, and how SaaS founders can scale smarter.We cover the balance between product-led growth and ABM, the dangers of relying only on bottom-of-funnel tactics, and why your brand must make people feel—not just function.Whether you're stuck in lead generation purgatory or wondering why your messaging isn't landing, this episode is your guide to aligning brand, demand, and revenue.Key Takeaways00:00 - Do you even know your audience?01:08 - Welcome to SaaS Fuel02:06 - Why brand is more than a logo03:41 - Guest intro: Andrew Seidman05:00 - From poker tables to pipeline growth10:10 - Most common GTM mistakes for $3–$20M SaaS13:25 - Why bottom-of-funnel dries up15:33 - Make your customer the hero18:55 - Balancing PLG and ABM23:08 - Before you run ads, ask this27:20 - The Captain's Keys: Leadership book plug28:21 - Brand vs. product messaging35:27 - The logo test: can your brand be swapped?36:41 - Liquid Death vs. generic bottles40:16 - How much content is enough?43:46 - Where to invest in the next 90 days47:41 - Fixing GTM without hiring a CRO50:59 - Where to find AndrewTweetable Quotes“Are you trying to run ABM at Joe's Crab Shack or PLG at IBM? That's a fatal mismatch.” — Andrew Seidman“Brand is emotional leverage. It's not your logo—it's how people feel after encountering you.” — Andrew Seidman“Your best growth engine might be your current customers. Don't overlook advocacy.” — Jeff Mains“If your brand materials work with a competitor's logo, you've got a commodity, not a brand.” — Jeff Mains“Stop chasing leads if you're not ready to nurture them. Otherwise, you're lighting lemonade on fire.” — Andrew Seidman“Great growth strategy isn't just PLG or ABM—it's how you blend them and fuel with content.” — Andrew SeidmanSaaS Leadership LessonsDefine your audience before running anything.Without clarity, your GTM efforts are just expensive guesswork.Brand is emotional leverage.It's not just your logo—it's how people feel after encountering your company.Bottom-funnel-only = short-term growth.You must build pipeline long before buyers are “ready.”PLG + ABM > Either Alone.Hybrid models give you better reach and retention when done right.Customer advocacy is a growth engine.Your best marketing may already be using your product—elevate their stories.If your brand can be swapped with a competitor's, you don't have a brand.Own your identity. Generic is invisible.Guest ResourcesEmail - andrew@digitalreachagency.comWebsite -http://digitalreachagency.com/ Linkedin - https://www.linkedin.com/in/andrew-seidman/Episode SponsorSmall Fish, Big Pond – https://smallfishbigpond.com/ Use the promo code ‘SaaSFuel'Champion Leadership Group –

In today's episode, Erik Jaspers, Chair of IFMA EMEA's Executive Board, joins author and speaker Rex Miller to unpack the evolving landscape of hybrid work. Together, they examine the push and pull between remote and office-based models—shaped by high-profile return-to-office mandates from companies like Amazon and Dell. Their conversation emphasizes the need to rethink organizational structures, decision-making, and incentives to support hybrid success. They also highlight the critical role facility managers play as change leaders, advocating for a collaborative, cross-functional approach to navigating this new world of work.This episode is sponsored by ABM! Learn more about ABM here.  Connect with Us:LinkedIn: https://www.linkedin.com/company/ifmaFacebook: https://www.facebook.com/InternationalFacilityManagementAssociation/Twitter: https://twitter.com/IFMAInstagram: https://www.instagram.com/ifma_hq/YouTube: https://youtube.com/ifmaglobalVisit us at https://ifma.org

"If your team's still selling features, your packaging is broken. Most CEOs focus on scaling sales, but they overlook pricing and packaging as core revenue levers. When your pricing aligns with the value you deliver, value-based selling becomes second nature, discounting drops, and revenue growth accelerates. You don't need a new product, you need a smarter way to package what you already have.” Roee Hartuv There's a revenue lever sitting inside your business, and most CEOs aren't pulling it. While go-to-market teams focus on win rates, funnels, and churn, few leaders pause to rethink pricing and packaging. But this often-overlooked strategy is one of the fastest, highest ROI paths to growth. In this episode, returning guest Roee Hartuv, pricing strategist and advisor, reveals why fixing packaging and pricing often beats any playbook tweak, and how CEOs can unlock hidden revenue by aligning pricing to customer value. You'll learn: Why no one “owns” pricing and how that creates revenue leaks The 4-step framework Roee uses to raise prices without increasing churn How value-based packaging enables better sales and customer success What most pricing changes get wrong and how to avoid pushback How to use packaging to reduce discounting, increase ACV, and drive expansion Whether you're scaling a SaaS product or leading a GTM transformation, this episode will challenge how you think about pricing. and give you the playbook to make it work.Flat or slowing revenue? Let's fix that—fast. Revenue Boost: A Marketing Podcast delivers the proven plays, sharp insights, and “steal-this-today” tactics that high-growth teams swear by. Follow / Subscribe on Apple, Spotify, and YouTube Tap ⭐⭐⭐⭐⭐ if the insights move your metrics—every rating fuels more game-changing episodes

In this episode of Marketing Dilemmas, Liam sits down with Ben Smith, Marketing Director at Reachdesk to tackle a growth challenge many scale-ups face: what to do when you've nailed your ICP but are starting to hit a ceiling. They unpack how Reachdesk refined their targeting, improved win rates, and now face the next big question - how to expand without losing focus. Expect insights on ABM signals, scrappy tactics, first-party data, and the true power of gifting in B2B.

Is ABM for B2C marketing viable? Nadia Davis, VP of Marketing at CaliberMind, shares her expertise in designing non-conventional ABM strategies built on MarOps excellence. She explains how to transform failing ABM programs into revenue generators, emphasizing the critical importance of data management before implementing new marketing technologies. Davis offers practical solutions for the "marketing data dumpster fire" that plagues B2B marketers trying to connect marketing activities to sales pipeline.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Is ABM for B2C marketing viable? Nadia Davis, VP of Marketing at CaliberMind, shares her expertise in designing non-conventional ABM strategies built on MarOps excellence. She explains how to transform failing ABM programs into revenue generators, emphasizing the critical importance of data management before implementing new marketing technologies. Davis offers practical solutions for the "marketing data dumpster fire" that plagues B2B marketers trying to connect marketing activities to sales pipeline.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Should your CMO report to sales? Nadia Davis, VP of Marketing at CaliberMind, debates the organizational structure challenges facing SaaS companies. She argues against placing marketing under revenue leadership, explaining how short-term revenue focus can undermine long-term brand building initiatives. Davis shares insights on transforming failing ABM programs into revenue-generating systems through strategic MarOps excellence and meaningful sales pipeline contributions.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Should your CMO report to sales? Nadia Davis, VP of Marketing at CaliberMind, debates the organizational structure challenges facing SaaS companies. She argues against placing marketing under revenue leadership, explaining how short-term revenue focus can undermine long-term brand building initiatives. Davis shares insights on transforming failing ABM programs into revenue-generating systems through strategic MarOps excellence and meaningful sales pipeline contributions.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this switch-up episode, Lex interviews Sam re: the topic on everyone's mind: Account-Based Prospecting. Proactive business development is the name of the game — but why should recruiters really care? And how can they actually get started? As VP of Marketing at Loxo, Sam knows a lot about Account-Based Marketing, Sales, and Prospecting. He walks us through:How recruiters can leverage this approach to systematically win more clientsDefining an ideal client profile (ICP)The role of AI in this processEffective outreach strategiesMeasuring successAnd more!It's your practical guide to getting started with ABP — and a must-listen for modern recruiters. Want to learn more about business development as a recruiter? Check out our playbook here. And be sure to listen to our Tactical Tuesday episodes on the topic (which bookend this episode) for even more tips. Chapters:00:00 - The ultimate account-based prospecting guide for recruiters03:48 - Why account-based prospecting is a game-changer for recruiters09:30 - How to define your ideal client profile (ICP) in recruitment15:50 - The recruiter's guide to effective client outreach strategies20:26 - The best outreach channels for connecting with new clients20:10 - Getting started with account-based marketing (ABM) for your agency29:50 - Measuring what matters: Recruitment KPIs for ABM success39:40 - Continuing your business development journeyExplore all our episodes and catch the full video experience at loxo.co/podcastBecoming a Hiring Machine is brought to you by Loxo. To discover more about us, just visit loxo.co

ABM programs often fail to deliver revenue results. Nadia Davis, VP of Marketing at CaliberMind, shares her expertise in transforming account-based marketing strategies into effective revenue generators. She breaks down the five most critical three-letter acronyms for B2B marketers today—ABM, CRM, MQA, MQL, and CAC—while explaining how to build holistic omni-channel ABM frameworks that contribute meaningfully to sales pipelines.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

ABM programs often fail to deliver revenue results. Nadia Davis, VP of Marketing at CaliberMind, shares her expertise in transforming account-based marketing strategies into effective revenue generators. She breaks down the five most critical three-letter acronyms for B2B marketers today—ABM, CRM, MQA, MQL, and CAC—while explaining how to build holistic omni-channel ABM frameworks that contribute meaningfully to sales pipelines.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

"You can't scale on bad data. If marketers don't learn to be data stewards and systems thinkers, no amount of AI or automation will save them.” Kim Tran In this episode of Revenue Boost: A Marketing Podcast, titled Data Chaos to Clarity: How Smart Marketers Turn Metrics into GTM Momentum, Kerry Curran welcomes back Kim Tran, Head of Marketing and Business Development at Gimmal, for a deep dive into one of the most critical and overlooked challenges in modern B2B marketing: dirty, disjointed, and disconnected data. Kim shares her firsthand experience navigating data chaos, aligning stakeholders, and building the systems and skills needed to transform flawed inputs into strategic growth. From Salesforce nightmares to AI hallucinations, she reveals how smart marketers can become better data stewards and why your business outcomes depend on it. You'll learn how to: Translate data into decisions that drive pipeline, not panic Align marketing metrics with stakeholder language and executive priorities Spot cognitive biases and survivorship gaps in your analysis Lay the groundwork for accurate AI-driven insights by fixing your foundation Whether you're wrangling your CRM or trying to prove ROI in an AI world, this episode will help you take your data and your strategy from messy to meaningful.

Is AI ready for end-to-end ABM campaigns? Nadia Davis, VP of Marketing at CaliberMind, shares her expertise in designing non-conventional omnichannel ABM strategies for SMB organizations. She explains why autonomous AI-driven ABM execution remains several years away, highlighting current data integration challenges that would persist even with AI agents. The discussion explores the technical possibilities of using LLMs with custom information "brains" and integration hooks like Zapier to potentially automate targeted account campaigns.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Is AI ready for end-to-end ABM campaigns? Nadia Davis, VP of Marketing at CaliberMind, shares her expertise in designing non-conventional omnichannel ABM strategies for SMB organizations. She explains why autonomous AI-driven ABM execution remains several years away, highlighting current data integration challenges that would persist even with AI agents. The discussion explores the technical possibilities of using LLMs with custom information "brains" and integration hooks like Zapier to potentially automate targeted account campaigns.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In today's episode Lucian Niemeyer, CEO of Building Cybersecurity, joins Stacey Shepard, the President of Shepard Global Strategies to explore how IFMA's new partnership with BCS is helping facility managers better understand and manage cyber risks. Together they discuss Lcuian's background at the United States Department of Defense to developing a 16-step cybersecurity framework that is available for free for facility managers. They highlight how training, collaboration, and proactive strategies are reshaping cyber safety in the built environment to drive safer, smarter facility management practices.This episode is sponsored by ABM! Learn more about ABM here.  Connect with Us:LinkedIn: https://www.linkedin.com/company/ifmaFacebook: https://www.facebook.com/InternationalFacilityManagementAssociation/Twitter: https://twitter.com/IFMAInstagram: https://www.instagram.com/ifma_hq/YouTube: https://youtube.com/ifmaglobalVisit us at https://ifma.org

ABM strategies often fail due to poor measurement and data unification. Nadia Davis, VP of Marketing at CaliberMind, shares her expertise in building effective account-based marketing frameworks from scratch in SMB organizations. She explains how to transform failing ABM programs by aligning sales and marketing KPIs, evolving metrics from reach to revenue over time, and implementing a phased approach that starts with small pilot programs before scaling. Show NotesConnect With: Nadia Davis: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

ABM strategies often fail due to poor measurement and data unification. Nadia Davis, VP of Marketing at CaliberMind, shares her expertise in building effective account-based marketing frameworks from scratch in SMB organizations. She explains how to transform failing ABM programs by aligning sales and marketing KPIs, evolving metrics from reach to revenue over time, and implementing a phased approach that starts with small pilot programs before scaling. Show NotesConnect With: Nadia Davis: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

"Marketers don't need more data, they need smarter data. When you unify your first-party customer data and layer it with predictive AI, you move from generic messaging to precise, revenue-driving actions. Whether it's suppressing low-propensity audiences, expanding high-value segments, or optimizing media efficiency, organized data is the engine that powers real growth."" Matt Greitzer In this episode of Revenue Boost: A Marketing Podcast, titled From Siloed to Strategic: How Unified Customer Data Fuels Predictive Marketing, Kerry Curran sits down with Matt Greitzer, CEO and Co-founder of Actable, to break down why customer data is still your most valuable yet most underutilized marketing asset. Matt shares how brands across retail, CPG, publishing, and financial services can unlock their existing first-party data to predict churn, increase retention, suppress wasted ad spend, and personalize messaging at scale. You'll learn how to: Unify online and offline customer data into a clean, cloud-based system Align IT and marketing teams around shared business outcomes Use AI-powered scoring and segmentation to identify high- and low-propensity buyers Deploy more efficient media strategies through intelligent suppression Move from basic personalization to advanced, predictive lifecycle marketing Whether you're starting from siloed systems or scaling a sophisticated CDP, this episode gives you a roadmap to smarter, revenue-driving activation. 

In this episode of The HealthTech Marketing Show, I am joined by Kristen Jacobsen, VP of marketing at RevSpring and Justin Metz, Content Lead at Health Launchpad, to explore the critical role of storytelling in healthcare technology marketing.We delve into how effective storytelling transforms business discussions into human stories, showing how technology improves lives of both provider staff and patients. The discussion covers practical aspects like embedding storytelling into company culture, training sales teams, and adapting messages for challenging economic conditions. We also discuss the importance of balancing emotional storytelling with concrete ROI demonstrations, especially in today's cost-conscious healthcare environment.Key Topics:“[00:00:00] Intro”“[00:02:00] Why storytelling stakes are higher in healthcare”“[00:06:00] Measuring the effectiveness of emotional storytelling”“[00:08:00] Foundation of good storytelling”“[00:09:00] The importance of the human element and making customers the hero of the story”“[00:11:00] Embedding storytelling into company culture”“[00:13:00] Techniques for crafting compelling stories while balancing data points and differentiation”“[00:15:00] Adapting storytelling for changing economic conditions”“[00:18:00] Emphasizing ROI stories and demonstrating both short-term and long-term value”“[00:20:00] Training sales teams on consistent storytelling”“[00:22:00] The role of thought leadership”“[00:25:00] Incorporating patient perspectives”“[00:28:00] Examples of patient-centered storytelling”“[00:31:00] Final advice”Interested in exploring how storytelling can help your healthcare technology marketing? Read our detailed blog post.Connect with me: https://www.linkedin.com/in/adamturinas/Subscribe to The HealthTech Marketing Show on Spotify or watch us on YouTube for more insights into marketing, AI, ABM, buyer journeys, and beyond!

“Out-of-home marketing might be the most underrated B2B channel right now,” says Charlie Riley, Head of Marketing at OneScreen.ai In this episode of The Content Cocktail Hour, host Jonathan Gandolf sits down with Charlie Riley to explore the creative resurgence of out-of-home (OOH) advertising—and why it's becoming a powerful tool for modern marketers. From billboards and digital signage to guerrilla tactics and experiential stunts, Charlie shares real-world examples of brands breaking through the noise with memorable, measurable campaigns.They dive into how OOH has evolved from guesswork to data-driven precision, what B2B marketers can learn from D2C, and why internal storytelling is just as critical as external messaging. Plus, Charlie offers sharp insights on the limits of marketing titles, the value of partners over vendors, and how small teams can make a big impact.In this episode, you'll learn:How out-of-home fits into modern marketing, and what makes it measurableWhy internal marketing is often more critical than external campaignsHow to use data and instinct to find your ideal customerResources:Connect with Jonathan on LinkedIn: https://www.linkedin.com/in/jonathan-gandolf/Explore AudiencePlus: https://audienceplus.comConnect with Charlie on LinkedIn: https://www.linkedin.com/in/charlieriley/Explore OneScreen.ai: https://www.onescreen.aiTimestamps:(00:00) Intro(01:27) Charlie's path to marketing leadership(03:15) Why out-of-home is more than just billboards(05:30) Creative case studies and real-world OOH impact(07:10) How OneScreen uses data to eliminate the guesswork(10:45) The B2B vs D2C mindset shift(14:15) Using out-of-home for ABM(16:40) Storytelling with data(19:00) Why marketing titles are often misleading(21:10) Internal marketing is your hidden superpower(23:30) Snorkeling vs. deep diving as a modern marketer(25:00) How to partner with OneScreen

Many go-to-market strategies sound good on paper but fall apart in practice. The issue isn't the lack of talent, but rather the misalignment, timing, or wrong assumptions they're founded on.In this episode, Brandon Redlinger, fractional marketing leader and co-founder of The Forge community, shares what he's learned from years in the trenches of B2B marketing, from building ABM categories to launching his own curated community for marketing leaders. He talks about why brand matters more than ever, what makes community-building actually work, and how to avoid the common pitfalls that derail go-to-market efforts.We also explore:Why category creation starts with clarity, not buzzwordsThe value of brand in speeding up pipeline and reducing CACHow community can elevate marketing leadership—not just audience engagementWhat early-stage companies must get right in their GTM motionHow marketing leaders can vet roles and align with CEOs from day one

"It's not just about getting a deal closed; it's about aligning on shared goals, making sure we're solving the right problem, and ensuring we can actually scale together. That upfront rigor means faster onboarding, better results, and long-term partnerships that last.” Lee Aho In this episode of Revenue Boost: A Marketing Podcast, titled Smarter Targeting, Stronger Growth: How ICP + GTM Rigor Unlock Scale, Kerry Curran sits down with Lee Aho, Chief Revenue Officer at PerformCB, to unpack how his team unlocked massive new business growth by bringing a modern go-to-market (GTM) approach to a performance-based agency model. Lee shares how PerformCB applied B2B SaaS-style GTM rigor ICP definition, sales enablement, pitch optimization, ABM, and customer onboarding—to drive 1000% growth in new business launches and a 3x+ improvement in conversion rates. He breaks down the cross-functional strategies that aligned sales, marketing, and customer success around smarter targeting, faster activation, and outcome-based revenue. If you're leading growth for a services business and wondering how to scale without sacrificing quality, this episode offers a proven blueprint."

This episode features an interview with Avi Bhagtani, CMO at Digitate, a company that leverages machine learning and AI to intelligently manage IT and business operations.Avi discusses their success with regional, curated events and how they are investing in AI experiments. He also shares insights into how they are leveraging AI to optimize the website. Key Takeaways:Many successful events are curated, smaller and regional. Marketers who can meet their customer expectations and create networking opportunities with peers will pull ahead. The world of the traditional funnel is gone. The buyer journey is much more user dependent. Buyers have more agency and the journey has become very fast. The speed that generative AI can move when it comes to updating the website and launching ABM campaigns is already astonishing, and will only get better. Marketers should be leveraging these tools to move faster. Quote: “In the last one year, we have experimented with at least 12 to 15 new tools, either for finding our prospects or distilling our signals or increasing productivity with AI, right? Some of them have worked. Some of them have failed miserably, just the nature of the business today. But fortunately, we are doing this going in all eyes wide open, right? We know that some of these things are just gonna work. Some of these things have, you know, they have a little bit of a longer runway that they need to give you the results you want. Some of these just don't work, right? So that's where the majority of the investments are focused on today.”Episode Timestamps: *(03:07) The Trust Tree: Finding every avenue to intercept prospects*(09:06) The Playbook: Consistency of messaging over time*(31:31) The Dust Up: Answer what marketing will do for other functions*(33:48) Quick Hits: Avi quick hitsSponsor:Pipeline Visionaries is brought to you by Qualified.com. Qualified helps you turn your website into a pipeline generation machine with PipelineAI. Engage and convert your most valuable website visitors with live chat, chatbots, meeting scheduling, intent data, and Piper, your AI SDR. Visit Qualified.com to learn more.Links:Connect with Ian on LinkedInConnect with Avi Bhagtani on LinkedInLearn more about DigitateLearn more about Caspian Studios

"It's not about throwing tech or SDRs at the problem. If your teams aren't aligned, your content isn't differentiated, and your ICP isn't predictive, you'll keep spinning your wheels. ABM has to be a full go-to-market motion not just better targeting.” Kristina Jaramillo In this episode of Revenue Boost: A Marketing Podcast, titled Beyond ABM Platforms: How Predictive ICP and GTM Alignment Drive Revenue Results Kerry Curran sits down with Kristina Jaramillo, President of Personal ABM, to dive deep into the real meaning of an account-based go-to-market strategy (GTM) and why tech platforms alone won't fix your revenue challenges. Kristina reveals why many B2B teams misfire with ABM—treating it as a marketing campaign or demand gen add-on rather than a full-funnel revenue strategy. She breaks down: The difference between segment-level intent and predictive ICP How to build messaging that teaches for differentiation not just against competitors, but against the status quo Why content needs to align with enterprise priorities, not just pain points How to activate and align sales, marketing, and customer success for long-term customer value Why expansion and retention need the same strategic rigor as net-new acquisition Whether you're in SaaS, services, or B2B tech, this episode will help you rethink how your team is going to market and who you're truly built to serve.

In this weeks' Scale Your Sales Podcast episode, my guest is Mason Cosby.   Serving as the marketing leader at numerous boutique and bootstrapped businesses, Mason saw firsthand the power of trading a shiny ABM program with all the fancy tech tools for a scrappy account-based program that instead sourced over $15M in the past 3 years, driving a 20x ROI. Now, he leads a team of fellow Scrappy ABM experts who specialize in low-budget plays and programs that drive high impact.   In today's episode of Scale Your Sales podcast, we explore what truly drives success in Account-Based Marketing (ABM). Mason Cosby shares why identifying potential points of failure is the smartest way to set your ABM program up for success. We discuss the importance of sales and marketing alignment, examine common sources of tension, and highlight where real breakthroughs happen. Mason also offers practical, proven ABM tactics you can implement immediately—no big budgets or complex tech stacks required.   Welcome to Scale Your Sales Podcast, Mason Cosby.     Timestamps: 00:00 Successful ABM Strategies with Mason Cosby 06:00 Balancing Strategy and Inclusivity 07:04 Optimizing ABM for High-Value Clients 11:11 Refining Dynamic Target Account Lists 14:48 Sales vs Marketing Communication Channels 19:18 Misaligned Incentives Fuel Sales-Marketing Conflict 20:42 Aligning Marketing with Revenue Goals 26:24 Leveraging Email Bounces for Reengagement 28:08 Relationship Mapping Insights     https://www.linkedin.com/in/masoncosby/     Janice B Gordon is the award-winning Customer Growth Expert and Scale Your Sales Framework founder. She is by LinkedIn Sales 15 Innovating Sales Influencers to Follow 2021, the Top 50 Global Thought Leaders and Influencers on Customer Experience Nov 2020 and 150 Women B2B Thought Leaders You Should Follow in 2021. Janice helps companies worldwide to reimagine revenue growth thought customer experience and sales.   Book Janice to speak virtually at your next event: https://janicebgordon.com LinkedIn: https://www.linkedin.com/janice-b-gordon/ Twitter: https://twitter.com/JaniceBGordon Scale Your Sales Podcast: https://scaleyoursales.co.uk/podcast More on the blog: https://scaleyoursales.co.uk/blog Instagram: https://www.instagram.com/janicebgordon Facebook: https://www.facebook.com/ScaleYourSales And more!   Visit our podcast website https://scaleyoursales.co.uk/podcast/ to watch or listen.

In this episode Vlad and Andrei are going to share a live ABM case study of our client, Customs4trade, presenting an ABM program to engage and land enterprise sales opportunities.

"If people show up to a meeting and they're just on their laptop the whole time, they probably don't need to be in that meeting. Let's call it out and give them permission to opt out.” Matt Heinz In this episode of Revenue Boost: A Marketing Podcast, titled, Operationalizing GTM for Revenue: Cut the Drag, Scale the Impact, Kerry Curran is joined by Marketing Industry Expert Matt Heinz, President and Founder of Heinz Marketing, to explore how marketing leaders can unlock scalable revenue growth by eliminating internal inefficiencies and aligning their go-to-market (GTM) operations. Matt breaks down the concept of ""collaboration drag"", one of the biggest threats to marketing agility and offers a proven maturity model to help CMOs and revenue teams identify friction, align cross-functional efforts, and improve execution speed without sacrificing quality. We cover why this issue has risen to the top of Gartner's CMO priorities list, how AI agents are becoming part of the org chart, and what operational discipline looks like when you're serious about pipeline performance. Whether you're rethinking GTM strategy, introducing AI into your workflows, or simply tired of too many meetings, this episode delivers frameworks and clarity you can act on today.

For B2B marketers, reaching the right decision-makers can feel like searching for a needle in a haystack. Traditional lead generation tactics often produce high volumes of low-quality leads that rarely convert, while valuable opportunities slip through the cracks. Account-based marketing (ABM) flips this model on its head by focusing your resources on a carefully selected …

"If you haven't used AI this week, you don't really know AI. Things are changing so fast—and the teams that upskill together are the ones unlocking real transformation." Pam Boiros AI isn't coming, it's already transforming how marketers work. In this episode of Revenue Boost: A Marketing Podcast, titled, The Future of AI in Marketing: How Smart Teams Are Upskilling Now, Kerry Curran sits down with Pam Boiros, Boston-based fractional CMO and founder of Bridge Marketing Advisors, to discuss how B2B marketing leaders can move from AI overwhelm to confident adoption. Pam shares why CMOs are caught in the middle between boardroom pressure to cut costs and team confusion on how to use AI tools. From her early adoption moment to launching a team-based upskilling program, Pam walks through the real-world barriers to adoption, how to combat the ""AI is cheating"" mindset, and how prompt engineering unlocks creativity instead of killing it. If you're leading a marketing team and wondering how to turn scattered AI experiments into sustainable strategy, this episode is your roadmap.

Think LinkedIn is the place to reach technical buyers?Auvik CMO Susanne Rodriguez breaks down how her team built an insanely effective Reddit and Facebook strategy — yes, Facebook — to reach IT pros who dodge sales emails like it's their job (because it is).We're talking memes that convert, subreddits that slap, and how to avoid getting flamed by Reddit mods who smell B2B fluff from a mile away. You'll also hear how Auvik got dragged for a meme, owned it publicly, and came out stronger — a.k.a. how to market like a human.If you've ever uttered the words “we need more MQLs” while ignoring your company's meme game… this one's for you.

In this episode, we sit down with two marketing leaders who are redefining how we measure marketing impact in healthcare. Adrianna Hosford from Artera and Lauren Burke from AMPS share their journey from basic "vanity metrics" to sophisticated revenue attribution models that prove marketing's true business value.Discover why the buying cycle is actually 3-4x longer than the sales cycle, how to measure the "dark funnel" using an iceberg methodology, and why prospects with 5+ high-touch marketing moments close deals faster and bigger. Plus, learn innovative techniques for using AI and conversation intelligence to uncover hidden attribution insights.This episode is packed with actionable strategies for B2B healthcare marketers ready to transform their measurement approach and demonstrate clear ROI to leadership.Key Topics Covered:"Guest Introductions and Background (00:00:00)""The Problem with "Vanity Metrics" (00:02:00)""Buying Cycle vs. Sales Cycle (00:05:00)""Measuring Marketing Influence (00:07:00)""Categorizing Touchpoints (00:10:30)""Persona-Based Channel Optimization (00:14:30)""The Iceberg Methodology (00:16:00)""Uncovering Hidden Attribution (00:18:00)""Executive Reporting and Storytelling (00:21:00)""Team Accountability and Culture (00:26:00)""Multitouch Attribution Philosophy (00:30:00)""Future Tools and Technologies (00:33:00)""Advice for Marketers (00:36:00)"Interested in learning more about meaningful KPIs for your marketing activities? Explore this topic in greater depth in our detailed blog post.Connect with me: https://www.linkedin.com/in/adamturinas/Subscribe to The HealthTech Marketing Show on Spotify or watch us on YouTube for more insights into marketing, AI, ABM, buyer journeys, and beyond!

Since 2014, Ryan Holiday's The Daily Stoic newsletter has landed in inboxes every single morning, offering ancient wisdom in bite-size, highly clickable form.It's also a masterclass in content marketing. In this episode, we're unpacking what B2B marketers can learn from The Daily Stoic with the help of Amanda Dyson, VP, Head of Marketing at FourKites.Together, we explore how to break the marketing mold, why the most impactful content is also the most practical, and how anchoring your message in core values makes it stick. Stoicism isn't just a philosophy; if done right, it's a blueprint for modern marketing.About our guest, Amanda DysonWith 20 years B2B software and SaaS marketing expertise, Amanda specializes in go-to-market strategy; consultative marketing; change and people management; lead generation; account based marketing; partner co-marketing; integrated digital marketing; email marketing; live and virtual events; corporate branding and storytelling; account segmentation and targeting; project and budget management, and strategic advisement.Amanda has run regional and global teams. She has a passion for people and results and a proven track record of success delivering on KPIs and OKRs. She has held successively responsible, cross-functional leadership positions in sales and marketing, including alliances, partnership marketing, ABM, demand generation, field marketing, solutions marketing, events, communications, and corporate marketing for global Supply Chain Management (SCM) and Enterprise Resource Planning (ERP) software companies.A California girl at heart, Amanda happily resides in Charlotte, North Carolina with her family of five. When she's not growing people or pipeline at leading tech companies, she enjoys spending time with her family in the mountains or at the beach, running daily, and practicing mindfulness. Amanda has an MBA from the W.P. Carey School of Business at Arizona State University with a focus in Marketing, Finance and Supply Chain, and a Bachelor of Arts degree in Business Economics with a Minor in Professional Writing from the University of California, Santa Barbara.What B2B Companies Can Learn From Ryan Holiday's The Daily Stoic Newsletter:Break the marketing mold. Stoicism may be ancient, but Ryan Holiday has made it feel new and modern. Amanda sees that reinvention as a creative north star. She says, “Let's do something wild. Some of my favorite marketing campaigns have just been weird stuff. It breaks the mold and it gets something done.” Ryan Holiday didn't market stoicism by copying academic textbooks, he made it approachable and surprising. B2B marketers should do the same. Surprise earns attention. A little weirdness, done with purpose, goes a long way.Make it usable, not just insightful. Ryan Holiday's greatest trick isn't sounding smart, it's making stoicism actionable. Amanda says,  “He does things in such a bite-size, practical way that you can hold onto it.” That's exactly how B2B content should work. Don't just publish thought leadership that nods at trends. Give your audience tools they can actually apply. Teach them something they'll remember at 4 PM on a chaotic Tuesday. If it doesn't help them do their job better, it's just noise.Anchor your content in core values. The Daily Stoic isn't random. It's rooted in four core tenets: courage, temperance, justice, and wisdom. Amanda draws the parallel for marketers: “It's all fostered and rooted in these core values or the stoic virtues, which you could look at your brand pillars in the same kind of light.” B2B content should be more than campaign-deep. When your content reflects your company's true values, it resonates longer and travels farther. Think less about filling the calendar, and more about reinforcing what you stand for. Quotes*“ I really challenge my teams to get back to storytelling. You gotta break out of the box, so let's do something wild. Some of my favorite marketing campaigns I've ever done have just been weird stuff: bobbleheads, robots on the beach. Random things that are not B2B software, but it breaks the mold and it gets something done. I think Ryan's done that with his marketing of stoicism. He's broken the mold, right? He reinvigorated this ancient philosophy, and so that's definitely a lesson I think we can learn from him too on content.”*“ So we are all about how do we take one thing and reuse it in different ways. I think if we look at Ryan and his newsletter, I kind of mentioned his repetition. I don't think he sends the exact same newsletter, you know, multiple times. But there's certainly similar messages where you can go back in your archives and dig those things up again and present it in a different way. Content is huge. It drives, internally and externally, all of our activities. But you gotta be really smart about how you do it and how you use it, 'cause you're competing with so much noise. It can definitely be challenging to again break that mold.”*“ Something that makes him a tremendous marketer is that he really believes in what he's selling us, right? He's created this brand that is a lifestyle. Stoicism is a philosophy, so there's a lot of high value attached to it and how you live your life.”Time Stamps[0:55] Meet Amanda Dyson, VP, Head of Marketing at FourKites[00:58] Why Ryan Holiday's The Daily Stoic Newsletter[03:04] The Role of VP, Head of Marketing at Four Kites[04:18] Origins of Ryan Holiday's The Daily Stoic[09:27] Understanding Tucker Max[13:12] Stoicism 101: Old Ideas for Modern Chaos[20:23] Building a Daily Ritual[22:21] Strategies for Writing Like a Pro[25:35] Inspiration as a Driver for Your Content[35:55] Creating Marketing Tactics That Actually Matter[39:00] FourKites' Content Strategy[40:31] What's Working for Amanda Now?[44:15] Measuring ROI at Four Kites[49:49] Advice for Marketing Leaders[51:27] Final Thoughts and TakeawaysLinksConnect with Amanda on LinkedInLearn more about FourKitesAbout Remarkable!Remarkable! is created by the team at Caspian Studios, the premier B2B Podcast-as-a-Service company. Caspian creates both nonfiction and fiction series for B2B companies. If you want a fiction series check out our new offering - The Business Thriller - Hollywood style storytelling for B2B. Learn more at CaspianStudios.com. In today's episode, you heard from Ian Faison (CEO of Caspian Studios) and Meredith Gooderham (Head of Production). Remarkable was produced this week by Jess Avellino, mixed by Scott Goodrich, and our theme song is “Solomon” by FALAK. Create something remarkable. Rise above the noise.

Most ABM programs rely on 3rd party intent data and personalized outreach—but if your buyers don't know you, no amount of personalization will move the needle. In this episode of Full-Funnel Live, Vlad and Andrei break down what top ABM programs get right: •⁠ ⁠Why 1st party signals are the real ABM gold—and how to generate them •⁠ ⁠How to build a sequence of value-added activities that move target accounts from cold to connected •⁠ ⁠What high-performing ABM programs actually do: from LinkedIn “account love letters” to expert roundups and content hubs•⁠ ⁠The mix of 1:Many, 1:Few, and fully personalized content that keeps you top of mind with buying committees •⁠ ⁠Why 3rd party data is only as valuable as your existing account engagement You'll walk away with actionable strategies for creating holistic account awareness, driving account penetration, and generating 1st party insights that make your touchpoints impossible to ignore.RESOURCES On-Demand B2B Marketing Courses: https://fullfunnel.io/b2b-marketing-courses/ Full-Funnel Insider - A Marketing Newsletter For B2B Marketers: https://fullfunnel.io/marketing-newsletter/ Join our community for B2B marketers - The Trenches: https://trenches.community/Upcoming events: https://lu.ma/fullfunnel/events Full-Funnel Marketing Content Hub: https://fullfunnel.io/blogVladimir on Linkedin: https://www.linkedin.com/in/vladimirblagojevic/Andrei on Linkedin: https://www.linkedin.com/in/azinkevich/

Vik Bangia, CEO of Verum Consulting, and James Waddell, the President of Cognitive Corp discuss the transformative impact of AI on the corporate real estate and facilities management sectors. They share practical use cases for AI  and highlight AI's potential in operational tasks, facility management and report generation. Despite challenges around data confidentiality, the duo emphasizes AI's role in enhancing decision-making, operational efficiency, and continuous learning. They also touch on evolving technologies like visual condition assessments and stress the importance of human oversight in AI applications.This episode is sponsored by ABM! Learn more about ABM here. Connect with Us:LinkedIn: https://www.linkedin.com/company/ifmaFacebook: https://www.facebook.com/InternationalFacilityManagementAssociation/Twitter: https://twitter.com/IFMAInstagram: https://www.instagram.com/ifma_hq/YouTube: https://youtube.com/ifmaglobalVisit us at https://ifma.org

In this episode of The Analytive Podcast, we dive deep into the evolving world of AI with Jeff Townes, Chief Technology Officer at Gorilla Logic. With a background that bridges enterprise architecture, cloud strategy, and marketing tech, Jeff brings a rare blend of technical depth and business insight.We explore how AI is transforming software development—from supercharging developer productivity and redefining governance, to integrating generative tools into real-world products. Jeff also unpacks the difference between hype and reality in AI adoption, shares best practices for enterprises navigating this shift, and explains why developers won't be replaced—but they will need to evolve.Whether you're leading a dev team, running marketing ops, or just trying to figure out where to start with AI, this conversation will give you a clear-eyed look at what's changing, what's not, and what's next.******************************The Analytive Podcast is created and hosted by Tyler Brooks at Analytive. If you're wanting to grow your business through measurable, trackable channels (including ABM, SEO, Facebook ads, and funnels), reach out to us. We'd love to chat.

In this episode of Executive Conversations Natalie Naik shares her experience launching a B2B marketing function from scratch inside a traditionally D2C-focused company. Natalie tells us how she navigated educating leadership unfamiliar with B2B marketing, especially around handling long sales cycles and fundamentally different KPIs.Natalie also touches on selecting the right channels for niche B2B markets, advocating for organic growth, ABM, and partnerships over paid channels. Throughout the episode, Natalie provides practical insights into influencing stakeholders, simplifying executive communication, and driving effective collaboration with sales teams in a rapidly evolving marketing landscape.

Thank You To Our Partners The Institute, AutoFlow, AutoLeap, Shop Dog Marketing, In-BoundWatch Full Video EpisodeIn our Episode Today: Listeners will recall the Pilot Talk (Episode 34) with Austin Brumfield - and this time our host Craig O'Neill welcomes Austin's amazing wife, Evangela, to the podcast!Evangela is a pilot, an Airframe and Powerplant Mechanic, and a missionary.As mentioned with Austin, the Brumfields are joining Arctic Barnabas Ministry's (ABM) which will take them and their aviation skills to the remote regions of Alaska. ABM aims to support and encourage those who serve in Alaska, so they don't decide to leave! Since do leave after confronting hardship and the remote nature of Alaska- it becomes unlikely for people who cannot leave their remote communities to develop trust with any future newcomers.The Word of the Day:Barnabas:Proper Noun Meaning: "son of encouragement”In the conversation listeners will enjoy hearing Evangela share and reflect on a number of topics including:Her passion for the mechanics of aircraft - and the importance of the A&P licenseWhat it is like communicating with your Certified Flight Instructor (CFI) - when you are married to your CFIHow speaking through the radio in a solo flight instills a sense of confidenceWhat it's like to speak in front of churches to raise supportWhy raising support for living in Alaska is nearly twice as hard as other missionsCompelling details about the challenges of remote living and isolation felt by people in the remote regions of AlaskaAirplanes as a bridge for communicationAlso airplanes in general. We do talk a bit about airplanes… Those who know Craig, know that when he entered college out of high-school - he wanted to become a missionary pilot himself. Meeting the Brumfields later in life when he took up flight lessons in 2021 cultivated a new friendship and a new means to fuel that passion by supporting the Brumfields and welcoming them to share their story.At Speak Up - we believe stories adjacent to our industry prove to illustrate solutions for our day-to-day situations. A key takeaway from Evangela is for us to remember to be proactive about being a Barnabas in your part of the world! Don't just wait to be called! And be prepared to go this distance necessary to support those who need support!We hope you'll follow the Brumfield's journey - details below!For more information on Arctic Barnabas Ministry - Check out their site: hereYou can follow Austin and Evangela on Facebook, where they post their updates and newsletters by clicking hereEvangela shared a wonderful Youtube video that was produced recently regarding missions in Alaska. ABM serves some of the individuals in the video so it's a great way to visualize the people, places, and need for ABM in Alaska. You can watch it by clicking here. Thank You To Our Partners The Institute, AutoFlow, AutoLeap, Shop Dog Marketing, In-Bound:The Institute at WeAreTheInstitute.com. "Stop stressing over your business, you deserve a good night's...