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Create ads that convert every time with Motion's AI tagging. Get 10% off the first three months of Motion using code TRAFFIC10 at checkout: https://motionapp.com/https://motionapp.com/ Are you still treating organic and paid content as separate? It's time to reconsider! Reza Khadjavi, CEO of Motion, joins us today to break down the key creative trends for 2026. We talk about the importance of "psychological kill shots" (or killer hooks) and how to use them to craft content that not only stops the scroll but drives conversions.Reza explains how understanding your audience's organic consumption patterns can guide your paid creative approach for maximum impact. We also discuss the massive shift in creative strategy that's reshaping how we create ads. From the "effort signal" to the visual diversity needed to avoid creative fatigue, we explore practical tips for maximizing engagement. Plus, Reza shares valuable data from Motion's recent creative trends event and how creative testing can be more than just tweaking a few visual elements. Join us for a fresh perspective on how to leverage AI tools and creative iteration to push your campaigns to the next level.In This Episode:- Meet Reza Khadjavi, CEO of Motion- Motion's record-breaking virtual event on creative trends- The collision of organic and paid media- Mastering hooks: psychological kill shots that drive engagement- How to create hundreds of ads from a single messaging angle- Why creative strategists need business acumen- Determining good creatives and visual formats for ads- Using Motion for creative inspiration and testing- Upcoming exclusive Motion bootcamp - How to connect with Reza KhadjaviMentioned in the Episode:Test Motion AI Tagging: https://motionapp.com/releases/introducing-ai-tagging?utm_source=podcast&utm_medium=sponsor&utm_campaign=perpetual-traffic-podcast&utm_content=introducing-ai-tagging Book a Demo with Motion: https://motionapp.com/book-a-demo?utm_source=podcast&utm_medium=sponsor&utm_campaign=perpetual-traffic-podcast&utm_content=book-a-demo Watch Previous Episodes on Meta's Andromeda: https://perpetualtraffic.com/?s=andromeda Watch the Episode on YouTube: https://perpetualtraffic.com/youtube Motion's 2026 Creative Trends Event: https://motionapp.com/2026-ad-creative-trends-live-lightning-round-motion Gruns Superfoods Meta Ads Library:
Would you like to develop more creative confidence? Have you ever embarked on, or considered, a sketching practice? In this episode of The Gentle Rebel Podcast, we explore the link between the two in conversation with artist, printmaker, and creative coach Sam Marshall. Sam is based here in the UK and has recently released a beautiful book called Sketch: A Project Guide To Drawing With Confidence. I was fortunate enough to receive a digital copy last year and honestly, wow. It inspires, equips, and gently mentors people to start a drawing practice and engage with their natural creativity. What I love most about the book is its emphasis on helping you find your own creative voice. This is supported by Sam's Sketch Squad, a small group of participants who work through the exercises together. Seeing the same prompts interpreted in wildly different ways has a surprisingly powerful effect. For me, the most helpful part was witnessing the sheer range of styles, approaches, and ways of noticing the world. https://youtu.be/yfiDlMKtMQA Creative Confidence and the Beauty of Difference A huge part of creative confidence is realising that differences in how we see, what we notice, and what we care about are not flaws. This is why art and creativity sit at the heart of being human. Creative expression is our collective humanity experiencing itself in all its weird and wonderful variety. I was reminded of this recently while talking about map-making as a way to understand our relationship with different areas of life. If you give the same prompt to 100 people, you do not get a single map done well. You get a hundred completely different maps. That is what I hope people take into and out of this conversation. Difference is beautiful. It is not about doing it right. What Sam offers through this book is a sketching practice that gives us tracks along which to see, feel, and experience the world in a more alive and interesting way than when we are stuck in ultra-productivity mode, trying to make everything efficient and easy. Why a Sketching Practice Builds Creative Confidence A drawing practice helps us slow down, observe, and engage our creative spirit through process rather than outcome. There is something gently rebellious about sketching in the digital age, where the default response is to pull out a phone and take a photo. There is a difference between capturing something quickly so we can hoard and move on, and drawing as a way of anchoring ourselves in the environment. Drawing asks us to stay. To notice. To let time pass while the world happens around us. Light shifts. Shadows move. People come and go. Smells, sounds, and sensations change. Rather than consuming the environment, we are engaging with it. Sam shares a lovely story about drawing in public and finding herself surrounded by Japanese school children. It creates a beautiful image of the quiet, magnetic energy that people who are deeply engaged with life often carry. Perhaps we are drawn to them because they are interesting. Or perhaps because they are moving at a pace many of us are craving. Practice Over Skill Focusing on practice rather than skill also reshapes what success means in art. Instead of achievement, accomplishment, or the finished piece, success becomes about rhythm, consistency, and an ongoing relationship with seeing and making. Letting go of outcome-oriented art is not about lowering standards. It is about shifting attention. It is not about producing pretty drawings. Rather, it is about sitting down with your sketchbook and using it as a tool for observing. Drawing anchors us in space and time, allowing us to witness change as it unfolds. The Sketching Exercises Sam Walks Us Through In the conversation, Sam takes us through the thinking behind the book’s exercises, each designed to build creative confidence through experience. In the Home Starting where you are. Noticing objects and spaces you have spent years with, perhaps without really seeing them. Outside the Home Venturing out to see the walls of your world from the outside. Noticing what is close by and reconnecting with physical space. It reveals details in neighbourhoods and communities that often go unseen. The Stories We Tell Ourselves About Drawing Sam explores some of the beliefs that hold people back, such as:“What if I am not good enough?”“I do not want to look silly or draw like a five-year-old.” Portraits Portraits were the most challenging exercise for many Sketch Squad members. They require vulnerability. You ask something of another person, and you share something personal in return. This is something we see in Tuula’s Photoyoga For Your Mind Experience. 25 Days of Drawing Simple prompts designed to build a habit and keep you drawing without overthinking it. Drawing in Public Another edge for many people. Being seen doing something personal and slightly unusual in a culture that loves to judge creative effort. Drawing on Holiday Experiencing places through the slowness of drawing adds depth to memory. Sam shares a sketchbook from her recent trip to Japan, which holds far more meaning for her than a photo album ever could. A helpful reminder for any habit, too. Start on the first day away. Intentions turn into behaviours quickly, for better or worse. Drawing From Paintings A way of engaging critically with art as part of the human story, not just as a product. It teaches us about history, context, and what we might want to bring into our own practice. Experimental Drawing Combining senses. Drawing from music, film, collage, and even dreams. The Personal Project Turning the practice into a chosen project that marks a pause between chapters. Sam explains why she calls this a personal project rather than a final assignment. How Creative Confidence Actually Grows Creative confidence does not arrive before we start. It emerges along the way. Through consistency, we become confident in what we notice and why we care. For experimental types, confidence is not something we can fake into existence. But we can trust that playful, curious engagement with something like a sketching practice develops capacities we do not yet have language for. I hope you enjoy the conversation. Thank you again to Sam for giving her time so generously and for walking us through the thinking behind, beneath, and within the book. I can’t recommend it highly enough. Connect with Sam through her website and on her Instagram.
In this episode I am joined by British occultists, authors, and creative collaborators Alan Chapman and Duncan Barford. Alan and Duncan reflect on their decades of shared magickal practice and creative collaboration. They recall their first meeting at the secret society the “Illuminates of Thanateros” and muse on the gatekeeping and status games of the Chaos magick scene. They explain why they feel their emphasis on awakening and association with Buddhist writer and self-proclaimed arhat Daniel Ingram has contributed to their being shunned by leading figures in British occultism. Alan and Duncan take a deep dive into their controversial new understanding of Aleister Crowley, address criticism levelled at them, and reveal the idealogical mistake that drove Alan to withdraw one of his biggest public projects. Alan and Duncan also share their current practices, detail how to develop visionary capability, give their best understanding about how magick really works, and offer their advice for those who wish to enter the path of Western occultism. … Video: https://www.guruviking.com/podcast/ep345-magick-awakening-crowley-alan-chapman-duncan-barford Also available on Youtube, iTunes, & Spotify – search ‘Guru Viking Podcast'. … Topics include: 00:00 - Intro 01:13 - Meeting at an occult secret society 06:29 - Formative experiences of group magick 07:36 - Should you join the IoT? 07:53 - The importance of group magick 08:19 - Timidity in magickal practice 10:20 - What does magick have to do with enlightenment? 12:03 - Jealousy in spiritual circles 14:38 - Peter Carroll vs Neoplatonism 17:11 - Alan and Duncan's contribution to Chaos Magick 19:07 - Feuds between religionists 20:33 - What kind of person is drawn to Chaos Magick? 22:25 - Gatekeeping and status games 23:10 - The best thing about Chaos Magicians 25:45 - Bad uses of Chaos Magick 28:38 - Being ignored by the magickal community 29:24 - Why were Alan and Duncan ignored? 30:!4 - Controversial association with Daniel Ingram 31:54 - Why did Peter Carroll dislike Alan and Duncan? 33:01 - How to understand magickal results and synchronicities 36:46 - How Duncan's practice has changed over time 40:13- Awakening and the structure of things 43:16 - Alan's current practice 43:57 - The everyday as a basis 45:07 - How to get started in magick 52:35 - Permission and confidence 53:41 - Developing visionary capability 54:55 - Alan's understanding of the path 01:00:32 - Pinnacle of practical magick 01:01:46 - Duncan's Goddess vision 01:03:14 - The basis of the path 01:07:50 - How magick works 01:09:00 - Criticism of Alan abandoning projects 01:16:14 - Sigmund Freud 01:16:57 - Why do people criticise Alan? 01:18:56 - One thing that really annoys Alan 01:20:53 - Resentment and psychological shadow 01:22:43 - Malevolence and denying enlightenment 01:29:26 - A dark occult conference experience 01:31:20 - Envy and counter-initiation 01:33:51 - Creative journey 01:35:49 - The toxic belief in cultural progress 01:39:38 - Ken Wilber's Integral Theory 01:41:10 - Daniel Ingram's pivot to science 01:42:19 - The spirit of the times 01:44:08 - Realising cultural chauvinism 01:49:53 - Desire to do something else 01:51:30 - Source of many problems 01:53:23 - The Crowley project 02:01:15 - Alan's academic approach 02:03:53 - Legal challenges 02:06:34 - Crowley on Chinese wisdom 02:09:05 - Dao De Jing 02:17:24 - Misunderstandings about the Dao De Jing 02:19:03 - Jung's (mis?)undersanding of Asian classics 02:21:06 - Western alchemy and spirit writing 02:23:19 - Two kinds of researchers 02:290:02 - Life of Aleister Crowley 02:31:28 - The Inner Church 02:33:28 - The Bornless Rite 02:35:18 - The Book of the Law 02:45:24 - Crossing the abyss 02:47:39 - Mad or enlightened? 02:52:20 - Liber 31 02:53:53 - Crowley's failures 02:55:57 - Jung and Philip K Dick 02:56:41 - Controversial take on Crowley 03:00:48 - Why follow Crowley's path? Music ‘Deva Dasi' by Steve James
Kneet Music|Using music to reclaim identity and inner strengthGlobal Independent Artist | Creative Cultural Expression & the Power of VoiceKneet is a global independent artist whose work blends cultural expression with the power of voice. Drawing from lived experience, identity, and resilience, her music explores how voice becomes a source of inner strength and connection across cultures. Through songwriting and creative process, she transforms personal stories into universal expression—using music to honor truth, reclaim voice, and create space for authenticity.Link:https://linktr.ee/kneetmusicTags:Artist,Creative,Creativity,Culture,Identity,Music,Musician,Songwriter,Kneet Music|Using music to reclaim identity and inner strength,Live Video Podcast Interview,Podcast,Interview,PodmatchSupport PEG by checking out our Sponsors:Download and use Newsly for free now from www.newsly.me or from the link in the description, and use promo code “GHOST” and receive a 1-month free premium subscription.The best tool for getting podcast guests:https://podmatch.com/signup/phantomelectricghostSubscribe to our Instagram for exclusive content:https://www.instagram.com/expansive_sound_experiments/Subscribe to our YouTube https://youtube.com/@phantomelectricghost?si=rEyT56WQvDsAoRprRSShttps://anchor.fm/s/3b31908/podcast/rssSubstackhttps://substack.com/@phantomelectricghost?utm_source=edit-profile-page
1️⃣ Both/And Thinking by Wendy Smith and Marianne Lewis 2️⃣ Black-and-White Thinking by Kevin Dutton Sponsored By: Shopify - Start your $1/month trial at shopify.com/daily
THE VIEW FROM THE WINDOW SEAT—Despite its name, Direction of Travel is not a travel magazine. Sure, it's a celebration of a certain kind of travel, but this is not a publication that takes you somewhere. Unless you think of Air World as a destination. Which I do.Founder Christian Nolle is an AvGeek. Which is not an insult. More an acknowledgement of a state of mind. Christian loves all things aviation. And mostly he loves how it looks and feels and, perhaps more importantly, how it looked and felt.Direction of Travel is a loving homage to route maps, in-flight entertainment, ticket offices, and airports. It is a magazine about the culture of flight and the aesthetics one finds in Air World. And for anyone with even the slightest interest in flight, it is a glorious—and loving—celebration of that world.Regular listeners of this podcast may have noticed that I've been speaking to quite a few people from travel magazines recently, and there are reasons for that. One could argue that no other type of magazine has had to weather such a variety of competition from the digital space. And travel itself is subject to forces that have nothing to do with travel itself. But it remains aspirational even to those lucky enough to travel often.So whether you're a frequent flying business person, or someone who might fly once in a while, the magic of lift off—and touch down—remains.—This episode is made possible by our friends at Freeport Press. A production of Magazeum LLC ©2021–2025
Join me for this FREE introductory class to The Multi Passionate Creative on Tuesday January 27th, 7-8.15 pm UK time LIVE on Zoom. SIGN UP FREE NOW – and we will send you a recording the following day if you cannot make it live. https://tinyurl.com/2026MPCLucyThe FREE class will cover:- What a multi passionate creative is.- Language and lenses for understanding ourselves as multi passionate creatives.- Common challenges and struggles.- The myths.- The reality.JOIN ME for the MULTI PASSIONATE CREATIVE ONLINE COURSEWEEK 1 – BEYOND OVERWHELM - strategies for core-self strength, learning what drive us, what nourishes us and how we can find our enough.WEEK 2 – BEYOND CHAOS -organising time, energy, information and resources so you can create your heart out and stay sane.WEEK 3 – BEYOND PROCRASTINATION moving from first ideas to finished projects.+ Live classes+ Lifetime access to recordings+ Course slides+ Reading list+ Dedicated private Facebook groupSIGN UP NOWCREATIVE MAGIC BOOK CLÚB - join now Hosted on Acast. See acast.com/privacy for more information.
LISTEN and SUBSCRIBE on:Apple Podcasts: https://podcasts.apple.com/us/podcast/watchdog-on-wall-street-with-chris-markowski/id570687608 Spotify: https://open.spotify.com/show/2PtgPvJvqc2gkpGIkNMR5i WATCH and SUBSCRIBE on:https://www.youtube.com/@WatchdogOnWallstreet/featured Sounds crazy, right? But Japan is finally doing what strong economies have to do: letting weak companies fail. As bond yields hit 30-year highs and zombie firms collapse, capital is finally flowing where it belongs. Recessions aren't the enemy—they're the cleanup crew. Creative destruction works, and Japan may be proving it in real time.
In this episode, the spotlight is on Carson Rammelt, known professionally as SIXFOOT 5. He's a record producer, composer and songwriter whose work in music spans from electric pop to film score. This conversation is about SIXFOOT 5's journey to sobriety. In addition, Lindsey and Carson dig into his height–yes, he's literally SIXFOOT 5–being at the root of a lot of his insecurity. The pair also talked at length about the aesthetic and party pressures within the queer community. Plus, SIXFOOT 5 shares how he stays creative these days with so many irons in the fire.
Send us a textIn today's episode, we will be looking at one of the most emotionally complex chapters in the entire story of David — a chapter filled with manipulation, political manoeuvring, and a father‑son relationship that never quite heals.This is a chapter about reconciliation — but not the kind we hope for. Not the kind that heals. Not the kind that restores. This is a chapter about a partial, political, and ultimately a dangerous, manipulative reconciliation. It's a chapter that shows us something we all need to understand: You can bring someone back geographically without bringing them back relationally. You can restore the appearance of unity…. without restoring the heart of unity and when reconciliation is attempted without truth, without repentance, and without genuine connection, the result is not peace — it's a ticking time bomb. So today, we're going to walk through this chapter in three movements, each one revealing a different layer of what happens when reconciliation is attempted… but never completed. 1. A Manipulated Reconciliation (vv. 1–20) 2. A Partial Restoration (vv. 21–24)3. A Reconciliation Without Relationship (vv. 25–33) This is a powerful chapter — not because of what happens, but because of what doesn't happen. It's a chapter that warns us about the danger of half‑hearted reconciliation, unresolved conflict, and relationships that look healed on the outside but remain broken on the inside.Support the showFollow and Support All my Creative endeavours on Patreon. Jeremy McCandless | Creating Podcasts and Bible Study Resources | Patreon Check out my other Podcasts. The Bible Project: https://thebibleproject.buzzsprout.com History of the Christian Church: https://thehistoryofthechristianchurch.buzzsprout.com The L.I.F.E. Podcast: (Philosophy and current trends in the Arts and Entertainment Podcast). https://the-living-in-faith-everyday-podcast.buzzsprout.com The Renewed Mind Podcast. My Psychology and Mental Health Podcast: https://www.buzzsprout.com/2568891 The Classic Literature Podcast: https://www.buzzsprout.com/2568906
Curious how to drink less alcohol, but still make your drinks fun? Join me in this episode for a refreshing conversation with mocktail expert and holistic nutritionist Blair Horton, who's on a mission to transform your drinks into a feel-good ritual of self-care. We dive into her new book, Everyday Elixirs, packed with thoughtfully crafted, seasonal, and functional recipes for mocktails and other beverages. Think immunity-boosting citrus, digestion-loving botanicals, anti-inflammatory herbs, and flavors so good you won't miss the booze! Blair's philosophy is simple: wellness should be joyful, accessible, and delicious. She walks us through how swapping or reducing alcohol doesn't have to feel like deprivation—it can actually feel like an upgrade. Whether you're winding down after a long day, hosting friends, or proactively supporting your health, Blair shows how a thoughtfully made mocktail can help you feel like the best version of you. Tune in here! Blair Horton Blair Horton is a holistic nutritionist, natural chef, and author of the new book: Everyday Elixirs. Her love for nourishing the body met her desire to create drinks that feel special. What started as a simple idea for beautiful, alcohol-free options grew into a collection of 80 vibrant mocktail and wellness beverage recipes in her book. She continues to inspire others to choose natural, blood-sugar-balancing beverages to aid in health and longevity, all while feeling (and tasting!) good. IN THIS EPISODE Blair's inspiration behind her new book, Everyday Elixirs Easy, fast, and fun mocktails to whip up anytime of year Creative and tasty matcha drinks Leaning into the seasons and getting creative with ingredients Dedicating certain drinks to certain times of the day Best bedtime drinks to promote restful sleep Choosing and creating blood-sugar-balancing mocktails Educating your kids on healthy drinks with real ingredients Trying out new mocktails and hosting mocktail parties How to create healthier mocktails & even enjoy them out to eat! QUOTES“Anytime you're getting some extra liquid, it's going to be hydrating. And I love to put a pinch of salt in pretty much all of them to bring out the flavor, but also to help our bodies take in the water.” “If your blood sugar isn't balanced, your mental health is not going to be great… that's very important to me; keeping the drinks lower in sugar.” “I'm always focusing on how we add in the good versus focusing on taking out the bad.” RESOURCES MENTIONED Order my new book: The Perimenopause Revolution https://peri-revolution.com/ Join my 7-Day Hormone & Metabolism Jumpstart HERE! https://go.drmariza.com/lp/metabolism-jumpstart/ Blair's book: Everyday Elixirs Blair on Instagram Check out my Blood Sugar-Friendly Mocktail Recipes HERE! RELATED EPISODES 713: What Alcohol Really Does to Women's Hormones, Sleep, and Metabolism #619: The Impact of Alcohol on Women's Health, From Hormones to Cancer #548: The Loaded Truth Behind Mom Wine Culture and the False Need to Wine Down with Celeste Yvonne #345: To Drink Or Not To Drink? Why Drinking as We Get Older Is Hard on Our Hormones #712: Why Lifestyle Medicine Is Mitochondrial Medicine (And What That Means for Your Energy, Metabolism & Longevity)
Affordable Interior Design presents Big Design, Small Budget
In this episode of the Uploft Interior Design Podcast, I revisit the art of styling, sharing my journey from feeling intimidated by seasoned designers to mastering the craft of creating that polished, professional look in a space. I dive into my recent weekend project of styling multiple bookcases in my home, offering practical tips on how to make shelves both functional and aesthetically pleasing. From repurposing built-ins to creatively storing games and books, I share how I transformed my spaces to feel warm and inviting. I also answer listener questions about mid-century modern bedroom design and houseplant care, while introducing exciting updates about my company, Uploft Interior Design. It's a packed episode full of inspiration, practical advice, and a touch of personal reflection! Timestamps: 00:00: The art of styling and its impact. 01:05: Podcast introduction with Betsy Helmuth. 04:10: Styling bookcases for function and beauty. 10:16: Creative ways to repurpose built-ins. 12:00: Listener question on mid-century modern beds. 20:49: Houseplant care and design tips. Links: Uploft.com AffordableInteriorDesign.com Submit your design questions to be featured on the show Become a Premium Member and access the bonus episodes Click here to become an interior designer with Uploft's Interior Design Academy. Get Betsy's book: betsyhelmuth.com/book For more about our residential interior design services, visit ModernInteriorDesign.com For our commercial interior design services, visit OfficeInteriorDesign.com Follow Us: Instagram: @uploftinteriordesign Facebook: facebook.com/UploftIntDes TikTok: tiktok.com/@uploftinteriordesign LinkedIn: linkedin.com/company/uploft-interior-design If you enjoy the show, please spread the word and leave a review on iTunes! Learn more about your ad choices. Visit podcastchoices.com/adchoices
This month's Convo By Design Icon Registry inductee is architect, Peter Pennoyer, FAIA who shares his lifelong passion for architecture, tracing its roots to his upbringing in New York City and the rich urban fabric that shaped his design philosophy. From classical influences to modern interventions, in this conversation recorded in 2021, Pennoyer discusses how context, history, and creativity inform his work across New York, Miami, and beyond. This episode offers a rare glimpse into Pennoyer's process, highlighting how tradition and innovation coexist in his projects. Designer Resources Pacific Sales Kitchen and Home. Where excellence meets expertise. Design Hardware – A stunning and vast collection of jewelry for the home! TimberTech – Real wood beauty without the upkeep In this episode, Pennoyer explores the balance between respecting historic streetscapes and embracing contemporary design, sharing insights on notable projects including French modern townhouses in Manhattan, Adirondack retreats, and reimagined New England homes. Listeners will hear about his approach to materials, light, and functionality, as well as the lessons learned from urban and natural environments. From small creative spaces to sweeping estates, Pennoyer reveals how architecture can feel both inevitable and personal. Show Topics / Outline: Early Influences Growing up in NYC, next to an architect's modernized Victorian townhouse. Father's role on the Art Commission (Design Review Commission) and early exposure to civic architecture. Walking through the Metropolitan Museum during new wing constructions and its impact. Philosophy of Context and Streetscape Importance of buildings as parts of streets rather than standalone monuments. Learning from historic architecture and urban fabric. Balancing preservation with creative reinterpretation. Firm Origins and Approach Founding Peter Pennoyer Architects in 1990, NYC and Miami. Learning along the way; responding to each commission individually. Miami as a freer design environment vs. New York's strict urban constraints. Design Inspirations and Innovation Interest in unusual historic ideas, color, and modern adaptation (e.g., Adirondack home with vibrant red windows). Classical architecture as a living, evolving language. Integrating modern functionality with traditional forms. Key Projects Adirondacks Retreat: Rustic materials, vibrant accents, blending modern and traditional. French Modern Townhouse, Upper East Side: Maximizing light in a constrained footprint; stair design, flow, and functionality. New England House: Rebuilding a landmarked site with respect to site and history. Fifth Avenue Maisonette: Reimagining space for luxury, comfort, and personal lifestyle integration. Architecture and Society Lessons from pandemics and historical health-driven design. Flexibility in modern living: home and work blending, privacy, and adaptability. The balance of aesthetics, comfort, and livability in contemporary classical design. Process and Collaboration Importance of team and long-term partnerships in shaping projects. Working with interior designers and artisans to achieve cohesive spaces. Creative problem-solving under structural, site, and regulatory constraints. Links & References: Peter Pennoyer Architects – Official Website Adirondack Long Barn Project Upper East Side French Modern Townhouse New England Landmark House Rebuild Fifth Avenue Maisonette
Let us know what you enjoy about the show!In this deeply honest and reflective conversation, I sit down with Hanako Greensmith—actor, artist, and series regular on Chicago Fire—to explore what happens between the milestones.I've had the joy of knowing Hanako since her training years at Pace University, and here she speaks with remarkable openness about ambition, self-worth, burnout, and the inner work required to sustain a creative life.We talk about the pressure to constantly do more, the belief that rest must be earned, and how easily high achievers learn to equate worth with productivity. Hanako reflects on learning to trust herself without over-preparing, on noticing when familiar patterns no longer serve her, and on what it means to reconnect with creativity beyond external validation.This conversation also touches on:Navigating the “in-between” seasons of an artistic careerThe tension between stability and creative freedomSensitivity as a strength rather than a flawWhy nature can be a powerful emotional and energetic resetLetting go of identities that once felt essentialRedefining success beyond credits, roles, or outcomesAt its heart, this episode is about learning to listen inwardly, honoring what you need now, and allowing yourself to evolve—without rushing the process.A note from LisaAs STOPTIME: Live in the Moment approaches five years of conversations (almost six!), I'm revisiting and re-sharing a few favorite episodes—conversations that continue to resonate and meet us exactly where we are. This one felt especially worth returning to.Thank you for listening—and for being part of this journey.— Lisa
B2B marketing doesn't have to mean mediocre design, generic messaging, and content no one reads. In this episode of Pipe Dream, host Jason Bradwell sits down with Dmitry Shamis - former HubSpot creative leader and founder of OhSnap!, a brand systems agency helping marketers build creative that's both scalable and standout. Dmitry gets brutally honest about channels - 95% of his business comes from LinkedIn. Not just frameworks and case studies, but gardening updates and dumb kid stories. Because you want to work with people you actually like. This sparks a great discussion about the line between being human and being cringey (looking at you, banana peel LinkedIn posts). Jason throws him a hypothetical: $50K to build an audience, what do you do? Dmitry's answer: invest in brand systems. When you have templates ready, you focus on what you say, not how it looks. That's the foundation for everything else. They circle back to AI. What are we catastrophizing? The "you wrote this with AI" police. If the work is good, it's good. The real danger? People getting lazy and outsourcing their thinking. Dmitry's mantra: never outsource your thinking. His desk is covered with notebooks because side thoughts never make it into transcripts. He comes to AI with a fully baked idea - he doesn't ask it what the story is. They close with Dmitry shouting out Jess Cook at Vector for building a personality-led brand without a massive budget - a perfect blueprint for scrappy B2B teams. If you're feeling pressure to create more, post more, be everywhere, this is your reality check. The future isn't volume - it's consistent quality that resonates. Whether startup or enterprise, Dmitry's principles on brand systems and intentional content will help you build smarter operations. Expect practical advice, real talk, and a little fun along the way. Whether you're scaling a startup or running creative at an enterprise brand, this episode will help you build smarter, more sustainable content operations - and create marketing that actually moves people. 00:00 – Intro: Scaling creative without burnout 01:30 – What Dmitry learned running creative at HubSpot 03:00 – The rise of brand systems in B2B marketing 06:00 – Using AI to remove the busywork (not the thinking) 08:00 – Why most content fails (and what to do instead) 10:00 – How to make LinkedIn actually work for your brand 13:30 – Authenticity vs cringe: Finding your tone online 17:00 – Stop chasing impressions. Start tracking DMs. 21:00 – The forgotten power of adding a CTA to content 24:00 – How to stay creative with systems and structure 27:00 – AI fear factor: What should marketers *really* worry about? 30:00 – The antidote to lazy content in the AI age 33:00 – B2B brands and creators Dmitry admires 36:00 – Where to find Dmitry and more resources Connect with Jason Bradwell on LinkedIn Connect with Dmitry Shamis on LinkedIn Visit OhSnap! agency Visit The Brief Creative newsletter What's Your Process? podcast on Spotify and Apple. More at B2B Better website and the Pipe Dream podcast
In this post-pod discussion, Vassilis and Marc unpack the biggest ideas from their recent conversation with Dale Harrison on The Only Growth Lever Marketers Control — and what those ideas actually mean for marketers in practice.They explore a critical but often uncomfortable distinction: revenue growth is not the same as real growth. When categories expand, tides rise for everyone — but that doesn't mean brands are gaining market share, competitive advantage, or long-term resilience.This episode digs into why marketers over-index on revenue and ROI, why market share is harder (but more honest) to use as a growth signal, and why a huge part of marketing's job is simply not screwing things up. The discussion also reframes advertising as both an offensive and defensive investment, emphasizing the role of creative effectiveness, mental availability, and protecting existing demand — not just chasing new sales.If you've ever been told to “just grow revenue” without clarity on what growth actually means, this episode is for you.Topics covered:Why revenue growth can mask stagnationMarket share vs. revenue: why they're not interchangeableThe danger of confusing category growth with brand growthWhy marketers are often rewarded for being “in the right boat at the right time”Advertising as demand protection, not just demand creationThe three levers marketers actually have (and why they're mostly equalized)Creative effectiveness as the only real multiplierWhy “don't screw it up” is an underrated marketing strategyHow to think about growth accelerants and external shocksWhy long-term success depends on solving for the 95%, not the 5%Timestamps00:00 – Introduction02:00 – Revenue vs. Growth: The Core Misunderstanding - Why increasing revenue doesn't automatically mean a brand is growing — and why market share matters.05:00 – Category Growth, Timing, and the Illusion of Marketing Genius - How external forces (COVID, category expansion, timing) create false signals of success.08:30 – Market Share Is Hard (But More Honest) - Why market share is rarely reported, difficult to measure, and still the most truthful growth signal.11:30 – Advertising as Protection, Not Just Growth - Why a major part of marketing's job is maintaining demand and preventing decline.14:30 – The Three Levers Marketers Actually Control - Spend, creative effectiveness, and media quality — and why none are silver bullets on their own.17:00 – The Real Takeaway: Don't Screw It Up - Creative quality, mental availability, and being ready when growth accelerants appear.19:30 – Final Reflections and Close - What marketers should do differently on Monday morning.19:25 – Final reflections and closing thoughts
In this episode, I sit down with Greg Kotis, the Tony Award–winning writer behind Urinetown the Musical, to unpack the power of satire, musical theatre as social commentary, and why the strangest ideas are often the most truthful. We talk about the creation and legacy of Urinetown, how Mr Kotis approaches storytelling that challenges audiences without alienating them, and what he's been working on since.We also dive into creative chemistr, how to find your creative soulmate, why collaboration matters more than perfection, and what it means to keep making bold, original work in an industry that often rewards what's familiar.This conversation is for writers, theatre kids, creatives, and anyone obsessed with stories that take risks and refuse to play it safe.
In this episode, I sit down with singer, songwriter, bassist, and musical innovator Scott Mulvahill for a wide-ranging conversation about curiosity, collaboration, and building creative worlds. We start by talking about Scott's recent trip to Lafayette, Louisiana, where he performed Paul Simon's Graceland in a profoundly meaningful way, including sharing the stage with original Zydeco musicians who appeared on the album. Scott explains why Graceland was such a formative record for him as a teenager, how it shaped his love of songwriting, groove, and global musical connections, and why revisiting that music continues to teach him something new every time he performs it.We talk about Scott's busy life as a touring musician and collaborator, from solo performances to regional shows, symphonic work with Cody Fry, and juggling multiple projects at once. Scott reflects on saying yes to opportunities, spinning multiple creative plates, and why he's drawn to work that keeps him challenged rather than comfortable. He shares the story behind his band Slap Dragon, how the group came together organically, and why playing in a band scratches a different creative itch than performing solo. We also explore the balance between solitude and community in music, and how collaboration continues to fuel his artistic growth.A significant part of the conversation centers on Scott's experience as a singing bassist. We dig into the technical and musical challenges of singing while playing bass, especially in groove-heavy music, and how performing complex material like Graceland forces constant growth. Scott explains how difficulty, discipline, and repetition sharpen his musicianship and why pushing himself technically ultimately leads to deeper musical freedom.We also spend time talking about Scott's years playing with Ricky Skaggs, an experience he describes as musical graduate school. Scott shares what it was like to step into a bluegrass tradition without a drum set, how time feels differently in that genre, and why it took nearly a year to feel comfortable in the band. He reflects on learning directly from masters, developing an intuitive sense of rhythm, and why that experience shaped him as a musician in lasting ways.Finally, we dive deep into one of Scott's most ambitious projects, the Database. Scott explains the origin and evolution of this custom-built upright bass with integrated MIDI triggers and sampling, how it works technically, and why it allows him to expand his sonic world without sacrificing creativity or authenticity. We talk about technology as a tool rather than a gimmick, the balance between production and performance, and how the Database has reshaped his approach to songwriting, arrangement, and live shows. It's a thoughtful, inspiring conversation about experimentation, craftsmanship, and following curiosity wherever it leads.To learn more about Scott, visit his website.Music from the Episode:Begin Againers (Scott Mulvahill)Fighting for the Wrong Side (Scott Mulvahill)Survive (Scott Mulvahill)Thank you for listening. If you have questions, feedback, or ideas for the show, please email me at brad@thebandwichtapes.com.
Regulation is a creative skill - Anxiety keeps artists busy but stops them finishing. In the last episode, Ceri talked about the fact that you can't make work from a dysregulated life, that no amount of studio time will compensate for exhaustion, financial stress, unresolved anxiety, or a nervous system that never properly settles. Today, she goes a level deeper explaining why even when life is relatively stable, dysregulation still shows up inside the work itself, which is where a lot of artists get stuck. Ceri demonstrates why artists need to stop waiting to relax after the work is done and instead regulate their emotional state before they step into the studio and shares how to do that. KEY TAKEAWAYS When your nervous system is dysregulated, your brain becomes conservative. It narrows options, avoids risk, and favours movement over resolution. So, starting something new feels safer than staying with something unfinished. Finishing means deciding, committing, being seen - For an anxious nervous system, which feels like danger. Your job as an artist is to walk into uncertainty on purpose and stay there long enough for something real to emerge. That's emotional agility: the capacity to feel threat, doubt, visibility, and not bolt. BEST MOMENTS “Anxiety doesn't always stop you working. Sometimes it keeps you working endlessly so you never have to finish.” “Regulation is not the reward for creative work. It's the capacity that determines what kind of work you're able to make in the first place.” HOST BIO With over 35 years in the art world, Ceri has worked closely with leading artists and arts professionals, managed public and private galleries and charities, and curated more than 250 exhibitions and events. She has sold artworks to major museums and private collectors and commissioned thousands of works across diverse media, from renowned artists such as John Akomfrah, Pipilotti Rist, Rafael Lozano-Hemmer and Vito Acconci. Now, she wants to share her extensive knowledge with you, so you can excel and achieve your goals. ** The Artist Mastermind Circle: Ready to stop second-guessing and start building next level momentum in your art career? Applications are now open for the Artist Mastermind Circle—a six-month coaching programme for 25 mid-career artists serious about growing their income, network, opportunities, and confidence. Register by 6pm Monday 2nd February: Artist Mastermind Circle Application and take the next bold step. (https://docs.google.com/forms/d/e/1FAIpQLSf6hXd1YpO5MvUq2oRqW3qyqte7BBn5CSkgHG76dXzBMbT66Q/viewform) Join our free webinar on Wednesday 21st January 6.30pm GMT where we introduce you to the coaching programme, walk you through the online hub, coach live, and answer your questions: Register here. https://us02web.zoom.us/meeting/register/KVucmw1WRd2bsBWgPEfn1g#/registration ** Ceri Hand Coaching Membership: Group coaching, live art surgeries, exclusive masterclasses, portfolio reviews, weekly challenges. Access our library of content and resource hub anytime and enjoy special discounts within a vibrant community of peers and professionals. Ready to transform your art career? Join today! https://cerihand.com/membership/ ** Unlock Your Artworld Network Self Study Course Our self-study video course, "Unlock Your Artworld Network," offers a straightforward 5-step framework to help you build valuable relationships effortlessly. Gain the tools and confidence you need to create new opportunities and thrive in the art world today. https://cerihand.com/courses/unlock_your_artworld_network/ ** Book a Discovery Call Today To schedule a personalised 1-2-1 coaching session with Ceri or explore our group coaching options, simply email us at hello@cerihand.com ** Discover Your Extraordinary Creativity Visit www.cerihand.com to learn how we can help you become an extraordinary creative. This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/
Nevada County has been selected to host a state–local listening session informing California's Future is Creative, the State's first-ever strategic plan for the creative economy.The Nevada County Library has selected North Woods by Daniel Mason for Nevada County Reads 2026. Nevada County Reads is a countywide reading and community engagement program that brings residents together through shared literature and events.
Somatic healer, writer, and now recording singer-songwriter, Kasia Rachfall shares about the writing and release of her song “You Hung the Stars,” and how a character in her fan fiction writing inspired the creation of it. Follow Kasia on Instagram, or connect with her Joyful Rebel Writer happenings.Share your thoughts on this episode in the Write Songs You Love Facebook Community group.To join the Write Songs You Love Member calls, visit https://writesongsyoulove.substack.com/ to expand and nurture your creativity!
In this episode of the Common Creative Podcast, Paul and Chris are joined by Nina Sunday, educator, author, speaker, and host of the global podcast Manage Self, Lead Others. Nina shares her creative journey across education, film, television, and leadership, and offers sharp insights into how ideas live or die inside organisations. The conversation explores psychological safety, constructive conversations, vision boards, and why practices like free writing and doodling matter more than we think. Drawing on decades of experience through her company Brainpower Training, Nina brings a practical, human lens to leadership, curiosity, and real change at work. This episode is a thoughtful look at how creativity, communication, and self-leadership shape the way we lead and the cultures we create. LINKS: Nina Sunday - Special Guest Brainpower Training Pty Ltd: https://www.brainpowertraining.com.au/signature-programs/ NinaSunday.com: https://www.ninasunday.com/ linkedin: https://www.linkedin.com/in/ninasunday/ Facebook: https://www.facebook.com/nina.sunday instagram: https://www.instagram.com/nina_sunday X: https://x.com/ninasunday Paul Fairweather - Co-host https://www.paulfairweather.com Chris Meredith - Co-host https://www.chrismeredith.com.auSee omnystudio.com/listener for privacy information.
Send us a textIn today's episode, we step into one of the most painful and sobering chapters in all of Scripture — a chapter that shows us not only the depths of human sin, but the tragedy of wasted potential.If you've been following our journey through the life of David, you know that chapter 12 ended with forgiveness, restoration, and hope. God confronted David, David confessed, and God extended mercy. But forgiveness does not erase the consequences, and sometimes the consequences of our sin show up even in the next generation.This chapter introduces us to a young man named Amnon — David's firstborn son. A young man with every advantage. A man with royal privilege. A man positioned to inherit the throne. Someone who had potential written all over him.But potential is not the same as character. Furthermore, potential is not the same as discipline, and potential is not the same as obedience.So, in today's episode, we're going to look honestly at this painful chapter — not to dwell on the darkness, but to learn from it. To see the warnings and to understand the dangers. And to discover how we can meet our God‑given potential by cultivating the character Amnon refused to develop.Support the showFollow and Support All my Creative endeavours on Patreon. Jeremy McCandless | Creating Podcasts and Bible Study Resources | Patreon Check out my other Podcasts. The Bible Project: https://thebibleproject.buzzsprout.com History of the Christian Church: https://thehistoryofthechristianchurch.buzzsprout.com The L.I.F.E. Podcast: (Philosophy and current trends in the Arts and Entertainment Podcast). https://the-living-in-faith-everyday-podcast.buzzsprout.com The Renewed Mind Podcast. My Psychology and Mental Health Podcast: https://www.buzzsprout.com/2568891 The Classic Literature Podcast: https://www.buzzsprout.com/2568906
On this episode of Truth From The Stand, I sit down with Travis Keith, and we wander through the overlap between hunting, wrestling, and the kind of mindset it takes to stay in the fight when things don't go your way. We talk about tracking—both deer and personal progress—the role mentors play whether you realize it or not, and how most of the real learning comes from the hunts that don't end the way you planned. Travis shares stories from recent seasons, close calls, and creative ways he's gained access to overlooked spots, along with the unexpected generosity he's found from other hunters along the way. It's a conversation about patience, effort, faith, and listening to your gut—about remembering why you picked up a bow in the first place and how the woods have a way of giving back if you're willing to slow down and pay attention. WHAT TO EXPECT FROM PODCAST 476 Tracking skill, effort, and mindset often matter more than gear when it comes to recovering deer. Wrestling and hunting share the same foundation: discipline, resilience, and learning through discomfort. Most real growth comes from failed hunts, missed opportunities, and honest self-reflection. Mentorship and community quietly shape better hunters, even when lessons come indirectly. Patience, faith, and trusting your instincts can open doors that strategy alone can't. Creative access and adaptability often lead to overlooked opportunities in pressured areas. Hunting is ultimately about the journey, gratitude, and the people you meet along the way—not just the kill. SHOW NOTES AND LINKS: —Truth From The Stand Merch —Check out Tactacam Reveal cell cameras — Save 15% on Hawke Optics code TFTS15 —Save 20% on ASIO GEAR code TRUTH20 —Check out Spartan Forge to map your hunt —Save on Lathrop And Sons non-typical insoles code TRUTH10 —Check out Faceoff E-Bikes —Waypoint TV Learn more about your ad choices. Visit megaphone.fm/adchoices
In this solo episode of the Smart Real Estate Coach Podcast, I'm kicking off a fresh 12-month cycle by talking about something way more powerful than New Year's resolutions: rebuilding your thinking, your routines, and your environment so you can actually hit your real estate goals with certainty. Whether you're hearing this in January, March, or October, this is your invitation to "boom, reset" and design the next 12 months on purpose.  I share recent wins from our Wicked Smart® community—6-figure 3 Paydays® deals closed in December—and then walk you through how to stop letting the past dictate your future, why not hitting goals has nothing to do with who you are (and everything to do with who you think you're not), and how to use creative financing and terms deals to create money now, money over time, and wealth long term in any market. We dig into mindset, exposure, association, routines, plans vs. goals, and I give you a series of simple but uncomfortable questions that can change the way you show up for your business, your family, and your future. If you've been learning, learning, learning but not pulling the trigger in real estate, this solo cast is your wake-up call to build a predictable plan, plug into the right community, and finally take action. Key Talking Points of the Episode 00:00 Introduction 01:01 December wins: real 3 Paydays examples from the community 02:02 Stop learning endlessly and start engaging 03:05 12-month reset, no matter what time of the year it is 03:45 Your last 12 months don't define your next 12 05:12 Big mindset reframe: it's not who you are… it's who you think you're not 06:11 Why creative terms and the 3 Paydays beat the old way 08:41 Be hyper-conscious of your exposure 10:44 Routines aligned with your plans for the next 12 months 11:28 How routines help make fewer decisions and lessen brain clutter 13:00 "Would be cool" goals vs. real plans 15:18 What is Presidents Club? (Small, private, not advertised) 16:02 Final gut-check questions for your next 12 months 19:06 Apprentice program, In the Trenches Bootcamp, and other programs Quotables "You're never going to rise above the stories you tell yourself." "The routines will literally reduce the amount of decisions that you make that clog your brain and clog your progress." "If you knew you absolutely knew beyond a shadow of a doubt that success was guaranteed for you and it was six months away, what would you do differently?" Links A Happy Pocket Full of Money https://www.amazon.com/Happy-Pocket-Money-Expanded-Study/dp/1571747362 Free Discovery Call https://smartrealestatecoachpodcast.com/discovery QLS 4.0 - Use coupon code for 50% off https://smartrealestatecoach.com/qls Coupon code: pod Apprentice Program https://3paydaysapprentice.com Coupon code: Podcast Masterclass https://smartrealestatecoach.com/masterspodcast 3 Paydays Books https://3paydaysbooks.com/podcast Strategy Session https://smartrealestatecoach.com/actionpodcast Partners https://smartrealestatecoach.com/podcastresources
A surprising hire, a clear philosophy The Detroit Lions have their new offensive coordinator. Drew Petzing is in. On the Detroit Lions Podcast, Russell Brown and Scott Bischoff sifted through first impressions and got to the substance. Initial reactions felt muted. The shiny name wasn't coming. But the more they worked through scheme and personnel, the more the hire fit what the Lions want to be in the NFL. They pushed back on the noise. Fans cherry-picked stats. Few considered what Petzing had to work with. The conversation stayed on the grand picture: what this offense needs to do on Sundays and how Petzing can get it there. Lessons from Arizona that matter in Detroit Petzing's Arizona run offered useful clues. In 2023 he split the year between Kyler Murray for eight games and Josh Dobbs for eight. Dobbs looked good in that structure. In 2024 Murray played the full season. The offense was fine, not great, but functional. In the most recent season, Murray played about four or five games. Context mattered across all three years. Usage stood out. James Conner was highly productive despite not being a super explosive athlete. Arizona created touches for him as a runner and receiver. That detail resonated with Detroit. Think Jahmyr Gibbs and David Montgomery. Creative throws to backs. Turn easy completions into first downs. That is bankable offense when games tighten. The fit: second-and-4 football The hosts kept returning to down-and-distance. This is the point of the Detroit Lions offense. Get to second and four. Open the playbook. Run play action. Move the chains. Control the clock. Petzing aligns with that identity. The expectation is a coherent ground attack that puts Jared Goff and the passing game in favorable spots. They contrasted that with the allure of Mike McDaniel. Fun idea, but not a clean fit. Shotgun-heavy. Wide zone as a base. That would force major changes to what Detroit does. Petzing's approach blends easier with the current core and the way the Lions want to play in the NFL. Framing the 2026 NFL Draft The discussion acknowledged uncertainty around how this hire touches the 2026 NFL Draft. The lens is clearer than the board. Build an offense that lives in manageable downs. Lean on play action. Feature backs in the passing game when the coverage picture invites it. Those are guideposts for roster planning, not predictions. It was cold outside. Snow piled up. Inside the Detroit Lions Podcast, the thesis warmed up fast: the name might not sparkle, but the fit makes sense. That is what matters for Detroit. https://www.youtube.com/watch?v=jp037jHNnn0 #detroitlions #lions #detroitlionspodcast #drewpetzing #arizonacardinals #offensivecoordinator #kylermurray #joshdobbs #jamesconner #jahmyrgibbs #davidmontgomery #rungame #playaction #shotgunoffense #widezone #bradholmes #2026nfldraft Learn more about your ad choices. Visit megaphone.fm/adchoices
We are on our new year's GRIND! Tom's got a new creative consulting agency called Todo Creative. Ryan is all over building AI enabled products and running the podcast / newsletter game. We've got a quick one for you this week! Listen in to hear what's going on! Follow RGD: YouTube: https://www.youtube.com/channel/UC8u8GmvBi6th6LOOMCuwJKw Instagram: https://www.instagram.com/real_good_denver/ TikTok: https://www.tiktok.com/@realgooddenver Do you have a Denver event, cause, opening, or recommendation that you want to share with us? We want to hear from you! Tell us what's good at tom@kitcaster.com. We're opening up early access to a custom Denver job alert program through our newsletter thanks to https://www.jobstreamai.com/. Sign up at realgooddenver.com to be the first to know when it's ready!! News Probabilistic Snow Forecast Dry end to january for CO First Official Common Consumption Area Events X Games Aspen Broncos Game A Tavola Indoor Farmer's Market on South Broadway Legacy Music Group Valentine's Day at Dazzle Shoutouts https://id345.com/ https://deduction.com/ https://todocreative.co/ Jacks on Pearl Steakhouse Music produced by Troy Higgins Goodboytroy.com
This is a conversation between two friends - one, Louie Ayala, a digital creator who uses AI regularly and the other, Leah Guy, a spiritualist who's opposed (and a little afraid) of AI. We discuss several angles and argue the interests and concerns about the growing increase and take-over of artificial intelligence in our current world.The love-hate relationship is true for many of us, and this conversation contemplates the values of AI support and how to stay grounded and continue to grow your own senses if you choose to become a user/fan of AI.* Hearing vs listening* Adding to collecting conscious, resourcing higher consciousness from the collective* The pros and cons of including AI in your work, and how to secure your job* Creative inspiration vs stealing/cheating* Taking resources from the planet vs adding resources to the collectiveAnd much more...If you are challenged with using AI, ethically or know-how, or feel concerned about it the impact on the world, take a listen and let it inspire you. Find out more about Louie here. Thanks for listening! Follow leah on IG, FB & TK @leahthemodernsage for more!
Don't Kill the Messenger with movie research expert Kevin Goetz
Send Kevin a Text MessageIn this episode of Don't Kill the Messenger, host Kevin Goetz welcomes Gail Berman, one of Hollywood's most versatile executives. From producing Joseph and the Amazing Technicolor Dreamcoat on Broadway at 22 to becoming the first woman to lead both a major TV network (Fox Entertainment) and a film studio (Paramount Pictures), she has consistently rewritten what creative leadership looks like in Hollywood.From Brooklyn to Broadway: The Joseph Origin Story (04:03): At just 22 years old, Gail and her partner, Susan Rose, produced Joseph and the Amazing Technicolor Dreamcoat. They brought the show to Broadway, earning seven Tony nominations.The Red Dress and the Palisades Fires (15:52): Gail's Tony Awards dress remains in storage due to insurance settlements following the recent Palisades fires that damaged her home.Starting Over in Television (19:30): Gail shares how she received a message on her answering machine about a new venture at HBO. Despite knowing nothing about television, she took the job at the comedy channel that would become Comedy Central.The Buffy Breakthrough at Sandollar (23:56): After reading the Buffy the Vampire Slayer film script, Gail saw it as a perfect TV show. While serving as President of Sandollar, she partnered with Sandy Gallin and Dolly Parton to develop and executive produce the show—launching a cultural phenomenon.The Austin Butler Screen Test for Elvis (28:26): When Baz Luhrmann showed four screen tests, Austin Butler's was last. The film would earn Gail an Academy Award nomination for Best Picture.From Regency Television to Running Fox (33:49): After producing Malcolm in the Middle, Roswell, and The Bernie Mac Show at Regency Television, Gail received a call from Peter Chernin asking her to run Fox Entertainment.The Paramount Years (40:28): Hired to run Paramount Pictures, MTV Films, and Nickelodeon Films, Gail faced some resistance. She secured the Star Trek film rights back from CBS with just 18 months to put it into production, hiring J.J. Abrams and Damon Lindelof to work fast.Black Swan: The Musical (50:43): After leaving Paramount, Gail launched The Jackal Group. She's now producing the musical adaptation of Black Swan with Darren Aronofsky, Kevin McCollum, and Scott Franklin.Gail Berman's story shows how versatility and the willingness to start over can create a remarkable career. From Broadway to broadcast television to film, she's proven that embracing new challenges leads to extraordinary places.Host: Kevin GoetzGuests: Gail BermanProducer: Kari CampanoWriters: Kevin Goetz, Darlene Hayman, and Kari CampanoAudio Engineer: Gary Forbes (DG Entertainment)For more information about Gail Berman:Wikipedia: https://en.wikipedia.org/wiki/Gail_BermanIMDB: https://www.imdb.com/name/nm0075762/LinkedIn: For more information about Kevin Goetz:- Website: www.KevinGoetz360.com- Audienceology Book: https://www.simonandschuster.com/books/Audience-ology/Kevin-Goetz/9781982186678- How to Score in Hollywood: https://www.amazon.com/How-Score-Hollywood-Secrets-Business/dp/198218986X/- Facebook, X, Instagram, TikTok, YouTube, Substack: @KevinGoetz360- LinkedIn @Kevin Goetz- Screen Engine/ASI Website: www.ScreenEngineASI.com
After the huge success of her memoir, I'm Glad My Mom Died, Jennette McCurdy marks a bold transition to fiction with new novel Half His Age. But to McCurdy, no matter the genre, it's all about the voice, and she's confident about hers. “I feel like my voice is my voice.” Half His Age explores the “funny-sad” tightrope of Waldo, a girl with an unconventional attraction toward her teacher. “Though this is told through Waldo's perspective as a 17-year-old senior in high school, there's certainly a lot of overlap in our voices, in our point of view.” The story had an impact on McCurdy. “For this book, I had a lot of experiences where I'd feel so much rage that I'd be crying.” To hone this energy, she rids herself of outside influences. “I not only don't read, but I also don't socialize.” She's already plotting a film adaptation. “Maybe 50 percent of making a good film or TV show is writing a good film or TV show.” Fortunately, she's already halfway there as a bestselling author. Subscribe to my newsletter: https://for-the-culture.beehiiv.com Follow me: https://linktr.ee/halanscott Subscribe to Newsweek's YouTube: https://www.youtube.com/newsweek See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
As a creative, I can guarantee that you've experienced the confusion of second-guessing yourself. In this episode I'll share several tips on how to make confident creative decisions. Together we'll explore values-based decision making, self-trust, and practical tools to help you move forward with clarity and momentum.Other episodes:#210: Values: The Foundation of Success for Your Creative Life#204: Two Things That Impact Everything in Your Life#198: 10 Time Management Tips for Creatives (That Actually Work)!
If you're still following the traditional sales funnel framework in 2026, your firm's growth is sure to stall. Because the “inverted triangle” view of a funnel is oversimplified, and it's starting to feel like the fundraising version of that tired investment process slide that makes everyone want to poke their eyes out. It flops because not everyone in your funnel needs the same thing, and “just checking in” isn't a follow-up strategy that actually moves people forward.That's why in this episode, Stacy's breaking down what actually works to keep your funnel healthy.Listen in to learn: • Why the funnel isn't a simple inverted triangle (and what it really looks like in practice) • What people at the top, middle, and bottom of the funnel actually need from you • The real job of the middle of the funnel (and why most teams ignore it) • Why filling the top of the funnel is harder than closing deals • Creative ways to get in front of new prospects (without spammy outreach) • Why LinkedIn works so well for this when you share the right kind of content This is Story Snacks, a bite-sized, jam-packed series for fund managers who are ready to master strategic storytelling in under 20 minutes a week. ---Running a fund is hard enough.Ops shouldn't be.Meet the team that makes it easier. | billiondollarbackstory.com/ultimus- - -Thinking about expanding your investor base beyond the US? Not sure where to start? Take our quick quiz to find out if your firm is ready to go global and get all the info at billiondollarbackstory.com/gemcap
Ep. 172 Ideas from MAX: Less Profit, More Community This week on our Ideas from MAX series we share Socks Whitmore's thoughts on the industry focusing less on profits and more on community. Socks Whitmore (https://sockswhitmore.com/) among many other things is the Communications Leader at the Creative and Independent Producer Alliance (https://www.cipausa.org/) Follow us on social media and let us know your thoughts and questions - https://linktr.ee/nobusinesslikepod Our theme song is composed by Vic Davi.
Discover how to transform dry technical concepts into high performing creative campaigns that stand out in crowded niche markets. In this episode of Content Amplified, Ben Ard sits down with GinaRenee Autrey to discuss how she successfully implemented themes like Shakespeare, Dr. Seuss, and classic muscle cars to market hydropower engineering services. Gina Renee shares her unique process for finding real world analogies to explain complex problems and reveals exactly how she gained executive buy in for bold marketing strategies.Topics discussed in this episode:How to use creative analogies to differentiate your brand in "boring" or technical industries.Case Study: Using a female boxer to showcase agility in the oil and gas sector.Case Study: The "To Be or Not To Be" Shakespeare campaign regarding dam decommissioning.Strategies for lobbying leadership and technical staff to approve outside the box ideas.How to listen to technical experts to spark creative brainstorming sessions.About the Guest:GinaRenee Autrey is the Director of Marketing and Strategic Impact at Kleinschmidt, a firm specializing in the hydropower sector. With over 20 years of experience in the AEC (Architecture, Engineering, and Construction) world, she specializes in building marketing programs from the ground up and driving industry buzz through creative thought leadership.Connect with GinaRenee on LinkedInText us what you think about this episode!
Épisode 1421 : La publicité sur les réseaux sociaux a changé de visage. Le ciblage tel qu'on l'a connu, avec ses audiences affinées et ses lookalikes bien ficelés, perd en influence.En 2026, les campagnes les plus performantes sont celles qui laissent l'algorithme faire le travail. Et pour ça, il faut lui donner de la matière. Cette matière, c'est la création publicitaire.Dans cet épisode, on parle de Creative Targeting. On décrypte pourquoi et comment la créa est devenue le principal levier de performance en SMA.…Retrouvez toutes les notes de l'épisode sur www.lesuperdaily.com ! Le Super Daily est le podcast quotidien sur les réseaux sociaux. Il est fabriqué avec une pluie d'amour par les équipes de Supernatifs. Nous sommes une agence social media basée à Lyon : https://supernatifs.com. Ensemble, nous aidons les entreprises à créer des relations durables et rentables avec leurs audiences. Ensemble, nous inventons, produisons et diffusons des contenus qui engagent vos collaborateurs, vos prospects et vos consommateurs. Hébergé par Acast. Visitez acast.com/privacy pour plus d'informations.
Send us a textSubscribe to my new free weekly newsletter on Substack.https://substack.com/@jeremymccandlessIf a believer commits a colossal sin… is there any hope for that person?Our instinct is to answer quickly: “Of course there's hope!” But if we're honest — and if we're biblical — the answer is a little more nuanced.Sometimes the answer is yes. Sometimes the answer is yes, but not right now, and sometimes the answer is yes, but the road back will be long and painful.So, what determines how that future hope is played out?That's exactly what 2 Samuel 12 is about. David has just committed the darkest sin of his life — adultery, deception, and some would say, murder. And now the question hangs in the air: Is there hope for someone like that? Is there hope for a believer who has fallen that far? Is there hope for us when we fail?....Support the showFollow and Support All my Creative endeavours on Patreon. Jeremy McCandless | Creating Podcasts and Bible Study Resources | Patreon Check out my other Podcasts. The Bible Project: https://thebibleproject.buzzsprout.com History of the Christian Church: https://thehistoryofthechristianchurch.buzzsprout.com The L.I.F.E. Podcast: (Philosophy and current trends in the Arts and Entertainment Podcast). https://the-living-in-faith-everyday-podcast.buzzsprout.com The Renewed Mind Podcast. My Psychology and Mental Health Podcast: https://www.buzzsprout.com/2568891 The Classic Literature Podcast: https://www.buzzsprout.com/2568906
On today's episode, I'm joined by Carlene Higgins and Jill Dunn, the hosts of the Breaking Beauty Podcast, for a deep dive into what's really worth your time and money when it comes to skincare. We break down celebrity beauty brands and what makes some succeed while others fall flat, unpack the rise (and fatigue) of the clean girl aesthetic, and discuss where to save vs. splurge in your skincare routine. Carlene and Jill also share their personal retinol routines, thoughts on ingredient-driven brands, K-beauty favorites, and how to think about skincare maintenance on a daily, monthly, and yearly basis. From smart investing in actives to beauty trends we're ready to leave behind, this episode is packed with practical, expert-backed insights for navigating the beauty industry with confidence. Enjoy!To connect with Siff on Instagram, click HERE.To connect with Siff on Tiktok, click HERE.To learn more about Arrae, click HERE. To check out Siff's LTK, click HERE.To check out Siff's Amazon StoreFront, click HERE. To listen to the Breaking Beauty Podcast, click HERE.To check out Breaking Beauty on Youtube, click HERE.To connect with Breaking Beauty Podcast on Instagram, click HERE.This episode may contain paid endorsements and advertisements for products and services. Individuals on the show may have a direct, or indirect financial interest in products, or services referred to in this episode.Refresh your wardrobe with Quince. Don't wait. Go to Quince.com/dreambigger for free shipping on your order and 365-day returns. Now available in Canada, too. That's Quince.com/dreambigger to get free shipping and 365-day returns. Visit durable.com/dream and get started with Durable for free today. When you're ready to publish your website, use code DREAMBIGGER for 30% off all plans. Caraway's cookware set is a favorite for a reason, it can save you up to $190 versus buying the items individually. Plus, if you visit Carawayhome.com/BIGGER you can take an additional 10% off your next purchase. This deal is exclusive for our listeners, so visit Carawayhome.com/BIGGER or use code BIGGER at checkout. Caraway. Non-Toxic cookware made modern.Get started with the Experian App now! Text TRANSFORM to 64000 to get 20% off all IQBAR products, plus FREE shipping. Message and data rates may apply.Produced by Dear MediaSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
If you're a freelancer and you're NOT running paid ads, chances are you fall into one of two types: Type 1: Never tried paid ads because they were too intimidated, too overwhelmed, or convinced they won't work. Type 2: Tried ads and for whatever reason, they didn't work Most freelancers don't even know they're doing it wrong. Common scenario: You spent $100 on ads. Nothing happens. You shrug and say, "paid ads don't work for me." But you have no idea WHICH part didn't work. Was it your hook? Your offer? Your landing page? Your inquiry form? Your sales process? All of the above? But most freelancers won't take the time to figure out what went wrong. They just know "it didn't work." That's like saying "my car doesn't work" without knowing if it's the battery, the engine, or if you just forgot to put gas in it. If you're Type 1, this episode could save you from wasting thousands. If you're Type 2, this episode will show you exactly what went wrong. For full show notes, visit https://6figurecreative.com/398
Crazy story. Walter Georis wrote the soundtrack to the iconic surf film, The Endless Summer. With desires to make it big in music, the soundtrack would be their swan song in show business. What happens after, is shear career poetry. I have to tell you that sitting down with Walter Georis was the kind of podcast taping that makes me glad I do this show. There's something about a man whose life story connects surf music, fine dining, art, and wine that just puts a smile on your face—especially when he unspools it with such humble, matter-of-fact wisdom. Now, I didn't know much about Walter Georis before a friend tipped me off. I got an email out of the blue—one of those you almost skip past in your inbox. My friend, who I used to surf with in Palos Verdes, had been up late thinking about "The Endless Summer." He does a quick search, and boom—finds out that the guy who wrote the music for that iconic film now owns a winery up in Carmel Valley. He tells me, "Paul, you've got to talk to this guy!" And, boy, am I glad I did. From the start, Walter Georis came off with a grounded, European sensibility—someone raised on the value of seasons, making things from scratch, and, most importantly, letting nature express itself. I loved his opening line: "I don't do anything to the wine to manipulate it…" For him, a vintage is a vintage, and that's the story in the bottle. As someone who's spent a lifetime talking with both big-shot and backyard winemakers, this kind of honesty always jumps out at me. What floored me about Walter Georis was the stories. Here's a Belgian kid, can hardly swim, never surfed, but ends up shaping the sound of California's surf music scene in the sixties! He and his buddies, playing in garages and school gyms, end up composing for "The Endless Summer"—and not by luck, but because they show up, put in the hours, and play for the right parties (and some of the right glassers, too—if you know, you know). And, this is the kicker—he does all this as a French speaker, blending right in with the "stoked, it's a trip" Southern California crowd. But Walter Georis's life isn't about hanging onto some faded record label glory. He's got this restless, creative spirit. After the music, he turns to art, painting eight hours a day in Carmel, living on the cheap. He spends years finding his style, blending the abstract with the figurative—until, naturally, he finds himself in the hospitality business, opening Casanova and La Boheme Song with his family. This is what I love: the European model, building legacy, not just chasing a fast-growing, flash-in-the-pan restaurant business. And Walter Georis gets it right—places that become international, drawing in everyone from actors to race car drivers, all wanting a piece of that Carmel magic. But for me, this episode really shines when we dig into the winemaking. Walter Georis talks about honest wine—the idea that you don't mess with what the vineyard gives you. He gets animated describing the soil, the minerality, the farming, the blending. He talks of Merlot and Cabernet, about planting olive trees, raising sheep (well, until the insurance company got involved)—all these things that anchor you to the land and seasons. He reminds me that great wine isn't about ego or a label; it's about caretaking, patience, storytelling. The conversation wraps with stories of his mother giving birth during the Battle of the Bulge in a wine cellar. There's a sense that all these threads—history, survival, family, creativity—flow right into the glass he pours. A life, a terroir, an honest wine. And that, my friends, is why I do Wine Talks. #WineTalks #WalterGeoris #PaulKalemkiarian #CarmelValley #EndlessSummer #SurfCulture #Winemaker #CaliforniaWine #MusicHistory #RestaurantLife #HonestWine #ArtAndWine #WinePodcast #BordeauxVarietals #CasanovaRestaurant #WineStories #VineyardLife #Terroir #FarmToTable #AmericanWine
Charmane Star shares her unexpected journey from a small role in Black Dynamite to discovering a deep passion for independent filmmaking. What began as a routine booking evolved into a Sundance Film Festival premiere and a Sony Pictures acquisition, introducing her to the collaborative and global nature of indie cinema. Through international screenings, she gained firsthand insight into how cultural context shapes audience reactions and why universal storytelling matters.The conversation also explores her work in indie horror and thriller films like Face of Evil and Catch 22, where she embraced physically and emotionally demanding roles. From zombie makeup and night shoots to intense character preparation, Charmane reflects on growth, reinvention, and balancing career with personal life. Her story is a reminder that creative paths don't have to be linear—and that staying open to change can lead to powerful new chapters.Become a supporter of this podcast: https://www.spreaker.com/podcast/indie-film-hustle-a-filmmaking-podcast--2664729/support.
As Jen confronts an upcoming change, she asks Pete for advice and questions to help shift the framework of her status quo.Specifically, in this episode Jen and Pete talk about:What does success look like?How might we reframe a problem as the best possible thing that could happen?Where might we be able to challenge our own assumptions and rules?To hear all episodes and read full transcripts, visit The Long and The Short Of It website: https://thelongandtheshortpodcast.com/.You can subscribe to our Box O' Goodies here (https://thelongandtheshortpodcast.com/) and receive a weekly email full of book and podcast recommendations, quotes, videos, and other interesting things that Jen and Pete are noodling on. To get in touch, send an email to: hello@thelongandtheshortpodcast.com.Learn more about Pete's work here (https://humanperiscope.com/) and Jen's work here (https://jenwaldman.com/).
Direct mail conversion rates outperform email by 300%. Ryan Ferrier is CEO of Lob, the direct mail automation platform serving over 12,000 businesses including L'Occitane and SimpliSafe. His team discusses API-triggered mail campaigns that respond to cart abandonment within three days, AI algorithms that optimize postage costs by routing mail through national printer networks, and QR code attribution systems generating 25% conversion rates for personalized landing pages.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Creative trends shift fast. Here's what's working for us now, what's fading away, and what we're going to focus on when it comes to Facebook and Instagram ad creatives in 2026. Website: https://philgrahamdigital.com
Author Lauren Lavin, of the upcoming essay collection "The Third Beat", joins host Joshua Turek to talk about books her friends and contemporaries have written, comics, zines, and the mutuality of creative relationships and how they've fostered her own journey as a writer.books talked about include:until it feels right - emily costagirl on girlHouse Next Door - Anne Rivers SiddonsComet Bus #57 by Aaron Comet BusI wish that there was something I could quitpopgun war - Ferrel DalrimpleGirl in the World - Caroline CashIt's too late to say I'm sorry by Joey ComeauThe Girl Who Couldn't Come - Joey ComeauStill Alive by LJ PempertonService by John TottenhamDouble Black Diamond by Miles Klee and Mads GobboLulu in Hollywood - Louise Brooks Hosted on Acast. See acast.com/privacy for more information.
In this deeply personal episode of the AART Podcast, host Chris Stafford sits down with acclaimed American film editor Jazzy Kettenacker for an intimate conversation about life, identity, and a career shaped by storytelling. Rather than focusing on technical process, this episode explores the human journey behind the edit — the experiences, values, and turning points that have defined Jazzy's path in film and beyond. Jazzy Kettenacker reflects on growing up with a creative instinct, discovering film as a way to make sense of the world, and how editing became not just a profession but a way of thinking and living. She speaks candidly about navigating the film industry, finding her voice as an artist, and the emotional intelligence required to shape stories that resonate. This is a conversation about resilience, intuition, and the unseen labor that gives films their emotional rhythm. Throughout the episode, Jazzy opens up about the realities of sustaining a creative life — the doubts, the breakthroughs, and the personal evolution that comes with long-term artistic work. Her story highlights the importance of trust, collaboration, and empathy, revealing how an editor's sensibility is deeply intertwined with who they are as a person. The AART Podcast is known for thoughtful, biographical conversations with artists across disciplines, and this episode is no exception. Chris Stafford guides the discussion with warmth and curiosity, creating space for reflection on creativity, identity, and what it truly means to build a life in the arts. Whether you're a filmmaker, artist, or simply someone interested in honest creative journeys, this episode offers rare insight into the inner life of a film editor whose work — and perspective — is shaped by lived experience. Links to Jazzy:https://jazzyeditor.com/https://www.instagram.com/jazzykettenacker/ Jazzy Kettenacker, Jazzy Kettenacker film editor, American film editor, film editing career, women in film, film industry stories, creative life podcast, artist biography podcast, AART Podcast, Chris Stafford podcast, film editor interview, life in film, creative identity, storytelling in cinema, behind the scenes film, artist conversations, biographical podcast, independent film voices Host: Chris StaffordProduced by Hollowell StudiosFollow @theaartpodcast on InstagramAART on FacebookEmail: theaartpodcast@gmail.comBecome a supporter of this podcast: https://www.spreaker.com/podcast/women-unscripted--4769409/support.
Join Joseph Coniglio, Director of Antitrust and Innovation at The Schumpeter Project, ITIF, as he inaugurates Creative Discussion: An Antitrust Podcast. In this first episode, Coniglio engages in an in-depth discussion with Herb Hovenkamp, James G. Dinan Professor at the University of Pennsylvania Law School. Dubbed the 'Dean of Antitrust' by the New York Times, Hovenkamp shares his career journey, insights on his influential Areeda-Hovenkamp treatise, and perspectives on significant antitrust issues.
The Motherhood Anthology Podcast: Photography Education for a Business You Love
In Part 1, we opened the door to AI. Now it's time to get practical. Rick Mulready walks us through the real, actionable ways photographers can use AI right now—from brainstorming content ideas on a walk to optimizing your website for the future of search. This is where it all clicks. Topics Covered: How to use AI as a thought partner to organize ideas, create outlines, and move projects forward faster Why GEO (Generative Engine Optimization) is the new SEO—and what you need to update on your site to stay visible Practical ways to use AI for marketing, operations, and the repetitive tasks draining your time and energy Creative uses for AI beyond business—from teaching kids to game creation to managing ADHD overwhelm What AI might look like in one year and five years—and why human connection will matter more than ever Willow Canvas: http://willowcanvasbackdrops.com/ Rick's Membership AI Playbook https://www.skool.com/ai-playbook/about?ref=682f9aabe3694002af406489fdcfac8f Connect with The Motherhood Anthology Join TMA! Enrollment link - https://themotherhoodanthology.com/photography-mentoring/ Connect with TMA: Website | Membership | Courses: www.themotherhoodanthology.com Free Community: https://www.facebook.com/groups/themotherhoodanthology Our Instagram: instagram.com/themotherhoodanthology Connect with Kim: Site: https://kimbox.com IG https://www.instagram.com/kimbox
Only 21% of creatively awarded campaigns actually drive business results. But when ideas reach the very top of creative excellence, effectiveness doubles to 44%. So what separates the winners from the rest?This week, Elena and Rob are joined by Chief Creative Officer Steve Babcock to discuss what makes creative truly effective in 2026. They explore why most award-winning work fails to drive growth, the danger of over-personalization, and why fewer ideas executed longer beats constant reinvention. Plus, hear Steve's contrarian take on creative awards, the role of AI in advertising, and why durability matters more than novelty.Topics covered: [01:00] Why only 21% of award-winning creative is effective[09:00] Durability beats novelty in creative effectiveness[15:00] Over-personalization is hurting creative campaigns[21:00] Balancing emotional and rational messaging[24:00] AI's role in creative work and the "human leap"[32:00] Steve's advice: commit to fewer ideas for longer To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter. Resources: 2025 WARC Article: https://ethicalmarketingnews.com/highly-awarded-creative-ideas-are-significantly-more-effective-new-warc-research-reveals Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts.
What if the most transformative thing you can do for your writing craft and author business is to face what you fear? How can you can find gold in your Shadow in the year ahead? In this episode, I share chapters from Writing the Shadow: Turn Your Inner Darkness Into Words. In the intro, curated book boxes from Bridgerton's Julia Quinn; Google's agentic shopping, and powering Apple's Siri; ChatGPT Ads; and Claude CoWork. Balancing Certainty and Uncertainty [MoonShots with Tony Robbins]; and three trends for authors with me and Orna Ross [Self-Publishing with ALLi Podcast]; plus, Bones of the Deep, Business for Authors, and Indie Author Lab. This show is supported by my Patrons. Join my Community at Patreon.com/thecreativepenn Joanna Penn writes non-fiction for authors and is an award-winning, New York Times and USA Today bestselling author of thrillers, dark fantasy, and memoir as J.F. Penn. She's also an award-winning podcaster, creative entrepreneur, and international professional speaker. What is the Shadow? The ‘creative wound' and the Shadow in writing The Shadow in traditional publishing The Shadow in self-publishing or being an indie author The Shadow in work The Shadow in money You can find Writing the Shadow in all formats on all stores, as well as special edition, workbook and bundles at www.TheCreativePenn.com/shadowbook Writing the Shadow: Turn Your Inner Darkness Into Words The following chapters are excerpted from Writing the Shadow: Turn Your Inner Darkness Into Words by Joanna Penn. Introduction. What is the Shadow? “How can I be substantial if I do not cast a shadow? I must have a dark side also if I am to be whole.” —C.G. Jung, Modern Man in Search of a Soul We all have a Shadow side and it is the work of a lifetime to recognise what lies within and spin that base material into gold. Think of it as a seedling in a little pot that you're given when you're young. It's a bit misshapen and weird, not something you would display in your living room, so you place it in a dark corner of the basement. You don't look at it for years. You almost forget about it. Then one day you notice tendrils of something wild poking up through the floorboards. They're ugly and don't fit with your Scandi-minimalist interior design. You chop the tendrils away and pour weedkiller on what's left, trying to hide the fact that they were ever there. But the creeping stems keep coming. At some point, you know you have to go down there and face the wild thing your seedling has become. When you eventually pluck up enough courage to go down into the basement, you discover that the plant has wound its roots deep into the foundations of your home. Its vines weave in and out of the cracks in the walls, and it has beautiful flowers and strange fruit. It holds your world together. Perhaps you don't need to destroy the wild tendrils. Perhaps you can let them wind up into the light and allow their rich beauty to weave through your home. It will change the look you have so carefully cultivated, but maybe that's just what the place needs. The Shadow in psychology Carl Gustav Jung was a Swiss psychologist and the founder of analytical psychology. He described the Shadow as an unconscious aspect of the human personality, those parts of us that don't match up to what is expected of us by family and society, or to our own ideals. The Shadow is not necessarily evil or illegal or immoral, although of course it can be. It's also not necessarily caused by trauma, abuse, or any other severely damaging event, although again, it can be. It depends on the individual. What is in your Shadow is based on your life and your experiences, as well as your culture and society, so it will be different for everyone. Psychologist Connie Zweig, in The Inner Work of Age, explains, “The Shadow is that part of us that lies beneath or behind the light of awareness. It contains our rejected, unacceptable traits and feelings. It contains our hidden gifts and talents that have remained unexpressed or unlived. As Jung put it, the essence of the Shadow is pure gold.” To further illustrate the concept, Robert Bly, in A Little Book on the Human Shadow,uses the following metaphor: “When we are young, we carry behind us an invisible bag, into which we stuff any feelings, thoughts, or behaviours that bring disapproval or loss of love—anger, tears, neediness, laziness. By the time we go to school, our bags are already a mile long. In high school, our peer groups pressure us to stuff the bags with even more—individuality, sexuality, spontaneity, different opinions. We spend our life until we're twenty deciding which parts of ourselves to put into the bag and we spend the rest of our lives trying to get them out again.” As authors, we can use what's in the ‘bag' to enrich our writing — but only if we can access it. My intention with this book is to help you venture into your Shadow and bring some of what's hidden into the light and into your words. I'll reveal aspects of my Shadow in these pages but ultimately, this book is about you. Your Shadow is unique. There may be elements we share, but much will be different. Each chapter has questions for you to consider that may help you explore at least the edges of your Shadow, but it's not easy. As Jung said, “One does not become enlightened by imagining figures of light, but by making the darkness conscious. The latter procedure, however, is disagreeable and therefore not popular.” But take heart, Creative. You don't need courage when things are easy. You need it when you know what you face will be difficult, but you do it anyway. We are authors. We know how to do hard things. We turn ideas into books. We manifest thoughts into ink on paper. We change lives with our writing. First, our own, then other people's. It's worth the effort to delve into Shadow, so I hope you will join me on the journey. The creative wound and the Shadow in writing “Whatever pain you can't get rid of, make it your creative offering.” —Susan Cain, Bittersweet The more we long for something, the more extreme our desire, the more likely it is to have a Shadow side. For those of us who love books, the author life may well be a long-held dream and thus, it is filled with Shadow. Books have long been objects of desire, power, and authority. They hold a mythic status in our lives. We escaped into stories as children; we studied books at school and college; we read them now for escape and entertainment, education and inspiration. We collect beautiful books to put on our shelves. We go to them for solace and answers to the deepest questions of life. Writers are similarly held in high esteem. They shape culture, win literary prizes, give important speeches, and are quoted in the mainstream media. Their books are on the shelves in libraries and bookstores. Writers are revered, held up as rare, talented creatures made separate from us by their brilliance and insight. For bibliophile children, books were everything and to write one was a cherished dream. To become an author? Well, that would mean we might be someone special, someone worthy. Perhaps when you were young, you thought the dream of being a writer was possible — then you told someone about it. That's probably when you heard the first criticism of such a ridiculous idea, the first laughter, the first dismissal. So you abandoned the dream, pushed the idea of being a writer into the Shadow, and got on with your life. Or if it wasn't then, it came later, when you actually put pen to paper and someone — a parent, teacher, partner, or friend, perhaps even a literary agent or publisher, someone whose opinion you valued — told you it was worthless. Here are some things you might have heard: Writing is a hobby. Get a real job. You're not good enough. You don't have any writing talent. You don't have enough education. You don't know what you're doing. Your writing is derivative / unoriginal / boring / useless / doesn't make sense. The genre you write in is dead / worthless / unacceptable / morally wrong / frivolous / useless. Who do you think you are? No one would want to read what you write. You can't even use proper grammar, so how could you write a whole book? You're wasting your time. You'll never make it as a writer. You shouldn't write those things (or even think about those things). Why don't you write something nice? Insert other derogatory comment here! Mark Pierce describes the effect of this experience in his book The Creative Wound, which “occurs when an event, or someone's actions or words, pierce you, causing a kind of rift in your soul. A comment—even offhand and unintentional—is enough to cause one.” He goes on to say that such words can inflict “damage to the core of who we are as creators. It is an attack on our artistic identity, resulting in us believing that whatever we make is somehow tainted or invalid, because shame has convinced us there is something intrinsically tainted or invalid about ourselves.” As adults, we might brush off such wounds, belittling them as unimportant in the grand scheme of things. We might even find ourselves saying the same words to other people. After all, it's easier to criticise than to create. But if you picture your younger self, bright eyed as you lose yourself in your favourite book, perhaps you might catch a glimpse of what you longed for before your dreams were dashed on the rocks of other people's reality. As Mark Pierce goes on to say, “A Creative Wound has the power to delay our pursuits—sometimes for years—and it can even derail our lives completely… Anything that makes us feel ashamed of ourselves or our work can render us incapable of the self-expression we yearn for.” This is certainly what happened to me, and it took decades to unwind. Your creative wounds will differ to mine but perhaps my experience will help you explore your own. To be clear, your Shadow may not reside in elements of horror as mine do, but hopefully you can use my example to consider where your creative wounds might lie. “You shouldn't write things like that.” It happened at secondary school around 1986 or 1987, so I would have been around eleven or twelve years old. English was one of my favourite subjects and the room we had our lessons in looked out onto a vibrant garden. I loved going to that class because it was all about books, and they were always my favourite things. One day, we were asked to write a story. I can't remember the specifics of what the teacher asked us to write, but I fictionalised a recurring nightmare. I stood in a dark room. On one side, my mum and my brother, Rod, were tied up next to a cauldron of boiling oil, ready to be thrown in. On the other side, my dad and my little sister, Lucy, were threatened with decapitation by men with machetes. I had to choose who would die. I always woke up, my heart pounding, before I had to choose. Looking back now, it clearly represented an internal conflict about having to pick sides between the two halves of my family. Not an unexpected issue from a child of divorce. Perhaps these days, I might have been sent to the school counsellor, but it was the eighties and I don't think we even had such a thing. Even so, the meaning of the story isn't the point. It was the reaction to it that left scars. “You shouldn't write things like that,” my teacher said, and I still remember her look of disappointment, even disgust. Certainly judgment. She said my writing was too dark. It wasn't a proper story. It wasn't appropriate for the class. As if horrible things never happened in stories — or in life. As if literature could not include dark tales. As if the only acceptable writing was the kind she approved of. We were taught The Prime of Miss Jean Brodie that year, which says a lot about the type of writing considered appropriate. Or perhaps the issue stemmed from the school motto, “So hateth she derknesse,” from Chaucer's The Legend of Good Women: “For fear of night, so she hates the darkness.” I had won a scholarship to a private girls' school, and their mission was to turn us all into proper young ladies. Horror was never on the curriculum. Perhaps if my teacher had encouraged me to write my darkness back then, my nightmares would have dissolved on the page. Perhaps if we had studied Mary Shelley's Frankenstein, or H.P. Lovecraft stories, or Bram Stoker's Dracula, I could have embraced the darker side of literature earlier in my life. My need to push darker thoughts into my Shadow was compounded by my (wonderful) mum's best intentions. We were brought up on the principles of The Power of Positive Thinking by Norman Vincent Peale and she tried to shield me and my brother from anything harmful or horrible. We weren't allowed to watch TV much, and even the British school drama Grange Hill was deemed inappropriate. So much of what I've achieved is because my mum instilled in me a “can do” attitude that anything is possible. I'm so grateful to her for that. (I love you, Mum!) But all that happy positivity, my desire to please her, to be a good girl, to make my teachers proud, and to be acceptable to society, meant that I pushed my darker thoughts into Shadow. They were inappropriate. They were taboo. They must be repressed, kept secret, and I must be outwardly happy and positive at all times. You cannot hold back the darkness “The night is dark and full of terrors.” —George R.R. Martin, A Storm of Swords It turned out that horror was on the curriculum, much of it in the form of educational films we watched during lessons. In English Literature, we watched Romeo drink poison and Juliet stab herself in Zeffirelli's Romeo and Juliet. In Religious Studies, we watched Jesus beaten, tortured, and crucified in The Greatest Story Ever Told, and learned of the variety of gruesome ways that Christian saints were martyred. In Classical Civilisation, we watched gladiators slaughter each other in Spartacus. In Sex Education at the peak of the AIDS crisis in the mid-'80s, we were told of the many ways we could get infected and die. In History, we studied the Holocaust with images of skeletal bodies thrown into mass graves, medical experiments on humans, and grainy videos of marching soldiers giving the Nazi salute. One of my first overseas school field trips was to the World War I battlegrounds of Flanders Fields in Belgium, where we studied the inhuman conditions of the trenches, walked through mass graves, and read war poetry by candlelight. As John McCrae wrote: We are the Dead. Short days agoWe lived, felt dawn, saw sunset glow,Loved and were loved, and now we lie, In Flanders fields. Did the teachers not realise how deeply a sensitive teenager might feel the darkness of that place? Or have I always been unusual in that places of blood echo deep inside me? And the horrors kept coming. We lived in Bristol, England back then and I learned at school how the city had been part of the slave trade, its wealth built on the backs of people stolen from their homes, sold, and worked to death in the colonies. I had been at school for a year in Malawi, Africa and imagined the Black people I knew drowning, being beaten, and dying on those ships. In my teenage years, the news was filled with ethnic cleansing, mass rape, and massacres during the Balkan wars, and images of bodies hacked apart during the Rwandan genocide. Evil committed by humans against other humans was not a historical aberration. I'm lucky and I certainly acknowledge my privilege. Nothing terrible or horrifying has happened to me — but bad things certainly happen to others. I wasn't bullied or abused. I wasn't raped or beaten or tortured. But you don't have to go through things to be afraid of them, and for your imagination to conjure the possibility of them. My mum doesn't read my fiction now as it gives her nightmares (Sorry, Mum!). I know she worries that somehow she's responsible for my darkness, but I've had a safe and (mostly) happy life, for which I'm truly grateful. But the world is not an entirely safe and happy place, and for a sensitive child with a vivid imagination, the world is dark and scary. It can be brutal and violent, and bad things happen, even to good people. No parent can shield their child from the reality of the world. They can only help them do their best to live in it, develop resilience, and find ways to deal with whatever comes. Story has always been a way that humans have used to learn how to live and deal with difficult times. The best authors, the ones that readers adore and can't get enough of, write their darkness into story to channel their experience, and help others who fear the same. In an interview on writing the Shadow on The Creative Penn Podcast, Michaelbrent Collings shared how he incorporated a personally devastating experience into his writing: “My wife and I lost a child years back, and that became the root of one of my most terrifying books, Apparition. It's not terrifying because it's the greatest book of all time, but just the concept that there's this thing out there… like a demon, and it consumes the blood and fear of the children, and then it withdraws and consumes the madness of the parents… I wrote that in large measure as a way of working through what I was experiencing.” I've learned much from Michaelbrent. I've read many of his (excellent) books and he's been on my podcast multiple times talking about his depression and mental health issues, as well as difficulties in his author career. Writing darkness is not in Michaelbrent's Shadow and only he can say what lies there for him. But from his example, and from that of other authors, I too learned how to write my Shadow into my books. Twenty-three years after that English lesson, in November 2009, I did NaNoWriMo, National Novel Writing Month, and wrote five thousand words of what eventually became Stone of Fire, my first novel. In the initial chapter, I burned a nun alive on the ghats of Varanasi on the banks of the Ganges River. I had watched the bodies burn by night on pyres from a boat bobbing in the current a few years before, and the image was still crystal clear in my mind. The only way to deal with how it made me feel about death was to write about it — and since then, I've never stopped writing. Returning to the nightmare from my school days, I've never had to choose between the two halves of my family, but the threat of losing them remains a theme in my fiction. In my ARKANE thriller series, Morgan Sierra will do anything to save her sister and her niece. Their safety drives her to continue to fight against evil. Our deepest fears emerge in our writing, and that's the safest place for them. I wish I'd been taught how to turn my nightmares into words back at school, but at least now I've learned to write my Shadow onto the page. I wish the same for you. The Shadow in traditional publishing If becoming an author is your dream, then publishing a book is deeply entwined with that. But as Mark Pierce says in The Creative Wound, “We feel pain the most where it matters the most… Desire highlights whatever we consider to be truly significant.” There is a lot of desire around publishing for those of us who love books! It can give you: Validation that your writing is good enough Status and credibility Acceptance by an industry held in esteem The potential of financial reward and critical acclaim Support from a team of professionals who know how to make fantastic books A sense of belonging to an elite community Pride in achieving a long-held goal, resulting in a confidence boost and self-esteem Although not guaranteed, traditional publishing can give you all these things and more, but as with everything, there is a potential Shadow side. Denying it risks the potential of being disillusioned, disappointed, and even damaged. But remember, forewarned is forearmed, as the saying goes. Preparation can help you avoid potential issues and help you feel less alone if you encounter them. The myth of success… and the reality of experience There is a pervasive myth of success in the traditional publishing industry, perpetuated by media reporting on brand name and breakout authors, those few outliers whose experience is almost impossible to replicate. Because of such examples, many new traditionally published authors think that their first book will hit the top of the bestseller charts or win an award, as well as make them a million dollars — or at least a big chunk of cash. They will be able to leave their job, write in a beautiful house overlooking the ocean, and swan around the world attending conferences, while writing more bestselling books. It will be a charmed life. But that is not the reality. Perhaps it never was. Even so, the life of a traditionally published author represents a mythic career with the truth hidden behind a veil of obscurity. In April 2023, The Bookseller in the UK reported that “more than half of authors (54%) responding to a survey on their experiences of publishing their debut book have said the process negatively affected their mental health. Though views were mixed, just 22%… described a positive experience overall… Among the majority who said they had a negative experience of debut publication, anxiety, stress, depression and ‘lowered' self-esteem were cited, with lack of support, guidance or clear and professional communication from their publisher among the factors that contributed.” Many authors who have negative experiences around publishing will push them into the Shadow with denial or self-blame, preferring to keep the dream alive. They won't talk about things in public as this may negatively affect their careers, but private discussions are often held in the corners of writing conferences or social media groups online. Some of the issues are as follows: Repeated rejection by agents and publishers may lead to the author thinking they are not good enough as a writer, which can lead to feeling unworthy as a person. If an author gets a deal, the amount of advance and the name and status of the publisher compared to others create a hierarchy that impacts self-esteem. A deal for a book may be much lower than an author might have been expecting, with low or no advance, and the resulting experience with the publisher beneath expectations. The launch process may be disappointing, and the book may appear without fanfare, with few sales and no bestseller chart position. In The Bookseller report, one author described her launch day as “a total wasteland… You have expectations about what publication day will be like, but in reality, nothing really happens.” The book may receive negative reviews by critics or readers or more publicly on social media, which can make an author feel attacked. The book might not sell as well as expected, and the author may feel like it's their fault. Commercial success can sometimes feel tied to self-worth and an author can't help but compare their sales to others, with resulting embarrassment or shame. The communication from the publisher may be less than expected. One author in The Bookseller report said, “I was shocked by the lack of clarity and shared information and the cynicism that underlies the superficial charm of this industry.” There is often more of a focus on debut authors in publishing houses, so those who have been writing and publishing in the midlist for years can feel ignored and undervalued. In The Bookseller report, 48 percent of authors reported “their publisher supported them for less than a year,” with one saying, “I got no support and felt like a commodity, like the team had moved on completely to the next book.” If an author is not successful enough, the next deal may be lower than the last, less effort is made with marketing, and they may be let go. In The Bookseller report, “six authors—debut and otherwise—cited being dropped by their publisher, some with no explanation.” Even if everything goes well and an author is considered successful by others, they may experience imposter syndrome, feeling like a fraud when speaking at conferences or doing book signings. And the list goes on … All these things can lead to feelings of shame, inadequacy, and embarrassment; loss of status in the eyes of peers; and a sense of failure if a publishing career is not successful enough. The author feels like it's their fault, like they weren't good enough — although, of course, the reality is that the conditions were not right at the time. A failure of a book is not a failure of the person, but it can certainly feel like it! When you acknowledge the Shadow, it loses its power Despite all the potential negatives of traditional publishing, if you know what could happen, you can mitigate them. You can prepare yourself for various scenarios and protect yourself from potential fall-out. It's clear from The Bookseller report that too many authors have unrealistic expectations of the industry. But publishers are businesses, not charities. It's not their job to make you feel good as an author. It's their job to sell books and pay you. The best thing they can do is to continue to be a viable business so they can keep putting books on the shelves and keep paying authors, staff, and company shareholders. When you license your creative work to a publisher, you're giving up control of your intellectual property in exchange for money and status. Bring your fears and issues out of the Shadow, acknowledge them, and deal with them early, so they do not get pushed down and re-emerge later in blame and bitterness. Educate yourself on the business of publishing. Be clear on what you want to achieve with any deal. Empower yourself as an author, take responsibility for your career, and you will have a much better experience. The Shadow in self-publishing or being an indie author Self-publishing, or being an independent (indie) author, can be a fantastic, pro-active choice for getting your book into the world. Holding your first book in your hand and saying “I made this” is pretty exciting, and even after more than forty books, I still get excited about seeing ideas in my head turn into a physical product in the world. Self-publishing can give an author: Creative control over what to write, editorial and cover design choices, when and how often to publish, and how to market Empowerment over your author career and the ability to make choices that impact success without asking for permission Ownership and control of intellectual property assets, resulting in increased opportunity around licensing and new markets Independence and the potential for recurring income for the long term Autonomy and flexibility around timelines, publishing options, and the ability to easily pivot into new genres and business models Validation based on positive reader reviews and money earned Personal growth and learning through the acquisition of new skills, resulting in a boost in confidence and self-esteem A sense of belonging to an active and vibrant community of indie authors around the world Being an indie author can give you all this and more, but once again, there is a Shadow side and preparation can help you navigate potential issues. The myth of success… and the reality of experience As with traditional publishing, the indie author world has perpetuated a myth of success in the example of the breakout indie author like E.L. James with Fifty Shades of Grey, Hugh Howey with Wool, or Andy Weir with The Martian. The emphasis on financial success is also fuelled online by authors who share screenshots showing six-figure months or seven-figure years, without sharing marketing costs and other outgoings, or the amount of time spent on the business. Yes, these can inspire some, but it can also make others feel inadequate and potentially lead to bad choices about how to publish and market based on comparison. The indie author world is full of just as much ego and a desire for status and money as traditional publishing. This is not a surprise! Most authors, regardless of publishing choices, are a mix of massive ego and chronic self-doubt. We are human, so the same issues will re-occur. A different publishing method doesn't cure all ills. Some of the issues are as follows: You learn everything you need to know about writing and editing, only to find that you need to learn a whole new set of skills in order to self-publish and market your book. This can take a lot of time and effort you did not expect, and things change all the time so you have to keep learning. Being in control of every aspect of the publishing process, from writing to cover design to marketing, can be overwhelming, leading to indecision, perfectionism, stress, and even burnout as you try to do all the things. You try to find people to help, but building your team is a challenge, and working with others has its own difficulties. People say negative things about self-publishing that may arouse feelings of embarrassment or shame. These might be little niggles, but they needle you, nonetheless. You wonder whether you made the right choice. You struggle with self-doubt and if you go to an event with traditional published authors, you compare yourself to them and feel like an imposter. Are you good enough to be an author if a traditional publisher hasn't chosen you? Is it just vanity to self-publish? Are your books unworthy? Even though you worked with a professional editor, you still get one-star reviews and you hate criticism from readers. You wonder whether you're wasting your time. You might be ripped off by an author services company who promise the world, only to leave you with a pile of printed books in your garage and no way to sell them. When you finally publish your book, it languishes at the bottom of the charts while other authors hit the top of the list over and over, raking in the cash while you are left out of pocket. You don't admit to over-spending on marketing as it makes you ashamed. You resist book marketing and make critical comments about writers who embrace it. You believe that quality rises to the top and if a book is good enough, people will buy it anyway. This can lead to disappointment and disillusionment when you launch your book and it doesn't sell many copies because nobody knows about it. You try to do what everyone advises, but you still can't make decent money as an author. You're jealous of other authors' success and put it down to them ‘selling out' or writing things you can't or ‘using AI' or ‘using a ghostwriter' or having a specific business model you consider impossible to replicate. And the list goes on… When you acknowledge the Shadow, it loses its power Being in control of your books and your author career is a double-edged sword. Traditionally published authors can criticise their publishers or agents or the marketing team or the bookstores or the media, but indie authors have to take responsibility for it all. Sure, we can blame ‘the algorithms' or social media platforms, or criticise other authors for having more experience or more money to invest in marketing, or attribute their success to writing in a more popular genre — but we also know there are always people who do well regardless of the challenges. Once more, we're back to acknowledging and integrating the Shadow side of our choices. We are flawed humans. There will always be good times and bad, and difficulties to offset the high points. This too shall pass, as the old saying goes. I know that being an indie author has plenty of Shadow. I've been doing this since 2008 and despite the hard times, I'm still here. I'm still writing. I'm still publishing. This life is not for everyone, but it's my choice. You must make yours. The Shadow in work You work hard. You make a living. Nothing wrong with that attitude, right? It's what we're taught from an early age and, like so much of life, it's not a problem until it goes to extremes. Not achieving what you want to? Work harder. Can't get ahead? Work harder. Not making a good enough living? Work harder. People who don't work hard are lazy. They don't deserve handouts or benefits. People who don't work hard aren't useful, so they are not valued members of our culture and community. But what about the old or the sick, the mentally ill, or those with disabilities? What about children? What about the unemployed? The under-employed? What about those who are — or will be — displaced by technology, those called “the useless class” by historian Yuval Noah Harari in his book Homo Deus? What if we become one of these in the future? Who am I if I cannot work? The Shadow side of my attitude to work became clear when I caught COVID in the summer of 2021. I was the sickest I'd ever been. I spent two weeks in bed unable to even think properly, and six weeks after that, I was barely able to work more than an hour a day before lying in the dark and waiting for my energy to return. I was limited in what I could do for another six months after that. At times, I wondered if I would ever get better. Jonathan kept urging me to be patient and rest. But I don't know how to rest. I know how to work and how to sleep. I can do ‘active rest,' which usually involves walking a long way or traveling somewhere interesting, but those require a stronger mind and body than I had during those months. It struck me that even if I recovered from the virus, I had glimpsed my future self. One day, I will be weak in body and mind. If I'm lucky, that will be many years away and hopefully for a short time before I die — but it will happen. I am an animal. I will die. My body and mind will pass on and I will be no more. Before then I will be weak. Before then, I will be useless. Before then, I will be a burden. I will not be able to work… But who am I if I cannot work? What is the point of me? I can't answer these questions right now, because although I recognise them as part of my Shadow, I've not progressed far enough to have dealt with them entirely. My months of COVID gave me some much-needed empathy for those who cannot work, even if they want to. We need to reframe what work is as a society, and value humans for different things, especially as technology changes what work even means. That starts with each of us. “Illness, affliction of body and soul, can be life-altering. It has the potential to reveal the most fundamental conflict of the human condition: the tension between our infinite, glorious dreams and desires and our limited, vulnerable, decaying physicality.” —Connie Zweig, The Inner Work of Age: Shifting from Role to Soul The Shadow in money In the Greek myth, King Midas was a wealthy ruler who loved gold above all else. His palace was adorned with golden sculptures and furniture, and he took immense pleasure in his riches. Yet, despite his vast wealth, he yearned for more. After doing a favour for Dionysus, the god of wine and revelry, Midas was granted a single wish. Intoxicated by greed, he wished that everything he touched would turn to gold — and it was so. At first, it was a lot of fun. Midas turned everything else in his palace to gold, even the trees and stones of his estate. After a morning of turning things to gold, he fancied a spot of lunch. But when he tried to eat, the food and drink turned to gold in his mouth. He became thirsty and hungry — and increasingly desperate. As he sat in despair on his golden throne, his beloved young daughter ran to comfort him. For a moment, he forgot his wish — and as she wrapped her arms around him and kissed his cheek, she turned into a golden statue, frozen in precious metal. King Midas cried out to the gods to forgive him, to reverse the wish. He renounced his greed and gave away all his wealth, and his daughter was returned to life. The moral of the story: Wealth and greed are bad. In Charles Dickens's A Christmas Carol, Ebenezer Scrooge is described as a “squeezing, wrenching, grasping, scraping, clutching, covetous, old sinner.” He's wealthy but does not share, considering Christmas spending to be frivolous and giving to charity to be worthless. He's saved by a confrontation with his lonely future and becomes a generous man and benefactor of the poor. Wealth is good if you share it with others. The gospel of Matthew, chapter 25: 14-30, tells the parable of the bags of gold, in which a rich man goes on a journey and entrusts his servants with varying amounts of gold. On his return, the servants who multiplied the gold through their efforts and investments are rewarded, while the one who merely returned the gold with no interest is punished: “For whoever has will be given more, and they will have an abundance. Whoever does not have, even what they have will be taken from them.” Making money is good, making more money is even better. If you can't make any money, you don't deserve to have any. Within the same gospel, in Matthew 19:24, Jesus encounters a wealthy man and tells him to sell all his possessions and give the money to the poor, which the man is unable to do. Jesus says, “It is easier for a camel to go through the eye of a needle than for someone who is rich to enter the kingdom of God.” Wealth is bad. Give it all away and you'll go to heaven. With all these contradictory messages, no wonder we're so conflicted about money! How do you think and feel about money? While money is mostly tied to our work, it's far more than just a transactional object for most people. It's loaded with complex symbolism and judgment handed down by family, religion, and culture. You are likely to find elements of Shadow by examining your attitudes around money. Consider which of the following statements resonate with you or write your own. Money stresses me out. I don't want to talk about it or think about it. Some people hoard money, so there is inequality. Rich people are bad and we should take away their wealth and give it to the poor. I can never make enough money to pay the bills, or to give my family what I want to provide. Money doesn't grow on trees. It's wasteful to spend money as you might need it later, so I'm frugal and don't spend money unless absolutely necessary. It is better and more ethical to be poor than to be rich. I want more money. I read books and watch TV shows about rich people because I want to live like that. Sometimes I spend too much on things for a glimpse of what that might be like. I buy lottery tickets and dream of winning all that money. I'm jealous of people who have money. I want more of it and I resent those who have it. I'm no good with money. I don't like to look at my bank statement or credit card statement. I live off my overdraft and I'm in debt. I will never earn enough to get out of debt and start saving, so I don't think too much about it. I don't know enough about money. Talking about it makes me feel stupid, so I just ignore it. People like me aren't educated about money. I need to make more money. If I can make lots of money, then people will look up to me. If I make lots of money, I will be secure, nothing can touch me, I will be safe. I never want to be poor. I would be ashamed to be poor. I will never go on benefits. My net worth is my self worth. Money is good. We have the best standard of living in history because of the increase in wealth over time. Even the richest kings of the past didn't have what many middle-class people have today in terms of access to food, water, technology, healthcare, education, and more. The richest people give the most money to the poor through taxation and charity, as well as through building companies that employ people and invent new things. The very richest give away much of their fortunes. They provide far more benefit to the world than the poor. I love money. Money loves me. Money comes easily and quickly to me. I attract money in multiple streams of income. It flows to me in so many ways. I spend money. I invest money. I give money. I'm happy and grateful for all that I receive. The Shadow around money for authors in particular Many writers and other creatives have issues around money and wealth. How often have you heard the following, and which do you agree with? You can't make money with your writing. You'll be a poor author in a garret, a starving artist. You can't write ‘good quality' books and make money. If you make money writing, you're a hack, you're selling out. You are less worthy than someone who writes only for the Muse. Your books are commercial, not artistic. If you spend money on marketing, then your books are clearly not good enough to sell on their own. My agent / publisher / accountant / partner deals with the money side. I like to focus on the creative side of things. My money story Note: This is not financial or investment advice. Please talk to a professional about your situation. I've had money issues over the years — haven't we all! But I have been through a (long) process to bring money out of my Shadow and into the light. There will always be more to discover, but hopefully my money story will help you, or at least give you an opportunity to reflect. Like most people, I didn't grow up with a lot of money. My parents started out as teachers, but later my mum — who I lived with, along with my brother — became a change management consultant, moving to the USA and earning a lot more. I'm grateful that she moved into business because her example changed the way I saw money and provided some valuable lessons. (1) You can change your circumstances by learning more and then applying that to leverage opportunity into a new job or career Mum taught English at a school in Bristol when we moved back from Malawi, Africa, in the mid '80s but I remember how stressful it was for her, and how little money she made. She wanted a better future for us all, so she took a year out to do a master's degree in management. In the same way, when I wanted to change careers and leave consulting to become an author, I spent time and money learning about the writing craft and the business of publishing. I still invest a considerable chunk on continuous learning, as this industry changes all the time. (2) You might have to downsize in order to leap forward The year my mum did her degree, we lived in the attic of another family's house; we ate a lot of one-pot casserole and our treat was having a Yorkie bar on the walk back from the museum. We wore hand-me-down clothes, and I remember one day at school when another girl said I was wearing her dress. I denied it, of course, but there in back of the dress was her name tag. I still remember her name and I can still feel that flush of shame and embarrassment. I was determined to never feel like that again. But what I didn't realize at the time was that I was also learning the power of downsizing. Mum got her degree and then a new job in management in Bristol. She bought a house, and we settled for a few years. I had lots of different jobs as a teenager. My favourite was working in the delicatessen because we got a free lunch made from delicious produce. After I finished A-levels, I went to the University of Oxford, and my mum and brother moved to the USA for further opportunities. I've downsized multiple times over the years, taking a step back in order to take a step forward. The biggest was in 2010 when I decided to leave consulting. Jonathan and I sold our three-bedroom house and investments in Brisbane, Australia, and rented a one-bedroom flat in London, so we could be debt-free and live on less while I built up a new career. It was a decade before we bought another house. (3) Comparison can be deadly: there will always be people with more money than you Oxford was an education in many ways and relevant to this chapter is how much I didn't know about things people with money took for granted. I learned about formal hall and wine pairings, and how to make a perfect gin and tonic. I ate smoked salmon for the first time. I learned how to fit in with people who had a lot more money than I did, and I definitely wanted to have money of my own to play with. (4) Income is not wealth You can earn lots but have nothing to show for it after years of working. I learned this in my first few years of IT consulting after university. I earned a great salary and then went contracting, earning even more money at a daily rate. I had a wonderful time. I traveled, ate and drank and generally made merry, but I always had to go back to the day job when the money ran out. I couldn't work out how I could ever stop this cycle. Then I read Rich Dad, Poor Dad by Robert Kiyosaki, a book I still recommend, especially if you're from a family that values academic over financial education. I learned how to escape the rat race by building and/or accumulating assets that pay even when you're not working. It was a revelation! The ‘poor dad' in the book is a university professor. He knows so much about so many things, but he ends up poor as he did not educate himself about money. The ‘rich dad' has little formal education, but he knows about money and wealth because he learned about it, as we can do at any stage in our lives. (5) Not all investments suit every person, so find the right one for you Once I discovered the world of investing, I read all the books and did courses and in-person events. I joined communities and I up-skilled big time. Of course, I made mistakes and learned lots along the way. I tried property investing and renovated a couple of houses for rental (with more practical partners and skilled contractors). But while I could see that property investing might work for some people, I did not care enough about the details to make it work for me, and it was certainly not passive income. I tried other things. My first husband was a boat skipper and scuba diving instructor, so we started a charter. With the variable costs of fuel, the vagaries of New Zealand weather — and our divorce — it didn't last long! From all these experiments, I learned I wanted to run a business, but it needed to be online and not based on a physical location, physical premises, or other people. That was 2006, around the time that blogging started taking off and it became possible to make a living online. I could see the potential and a year later, the iPhone and the Amazon Kindle launched, which became the basis of my business as an author. (6) Boring, automatic saving and investing works best Between 2007 and 2011, I contracted in Australia, where they have compulsory superannuation contributions, meaning you have to save and invest a percentage of your salary or self-employed income. I'd never done that before, because I didn't understand it. I'd ploughed all my excess income into property or the business instead. But in Australia I didn't notice the money going out because it was automatic. I chose a particular fund and it auto-invested every month. The pot grew pretty fast since I didn't touch it, and years later, it's still growing. I discovered the power of compound interest and time in the market, both of which are super boring. This type of investing is not a get rich quick scheme. It's a slow process of automatically putting money into boring investments and doing that month in, month out, year in, year out, automatically for decades while you get on with your life. I still do this. I earn money as an author entrepreneur and I put a percentage of that into boring investments automatically every month. I also have a small amount which is for fun and higher risk investments, but mostly I'm a conservative, risk-averse investor planning ahead for the future. This is not financial advice, so I'm not giving any specifics. I have a list of recommended money books at www.TheCreativePenn.com/moneybooks if you want to learn more. Learning from the Shadow When I look back, my Shadow side around money eventually drove me to learn more and resulted in a better outcome (so far!). I was ashamed of being poor when I had to wear hand-me-down clothes at school. That drove a fear of not having any money, which partially explains my workaholism. I was embarrassed at Oxford because I didn't know how to behave in certain settings, and I wanted to be like the rich people I saw there. I spent too much money in my early years as a consultant because I wanted to experience a “rich” life and didn't understand saving and investing would lead to better things in the future. I invested too much in the wrong things because I didn't know myself well enough and I was trying to get rich quick so I could leave my job and ‘be happy.' But eventually, I discovered that I could grow my net worth with boring, long-term investments while doing a job I loved as an author entrepreneur. My only regret is that I didn't discover this earlier and put a percentage of my income into investments as soon as I started work. It took several decades to get started, but at least I did (eventually) start. My money story isn't over yet, and I keep learning new things, but hopefully my experience will help you reflect on your own and avoid the issue if it's still in Shadow. These chapters are excerpted from Writing the Shadow: Turn Your Inner Darkness Into Words by Joanna Penn The post Writing The Shadow: The Creative Wound, Publishing, And Money, With Joanna Penn first appeared on The Creative Penn.