The Binge-Worthy Brand

To follow along with this episode, download my free Content Strategy Workbook to start figuring out your content strategy and how you can create crave-able content. Free workbook: https://mailchi.mp/9040a6ebd657/content-workbook For more info on Content Factory: CEO Edition follow this link: https://www.popcap-creative.com/content-factory THANKS! --- Please rate & subscribe so I can keep bringing you great content :) Also, feel free to send me ideas for episodes. Since this is all about helping YOU I want the episodes to cover all the things you're curious about. Follow me here: www.instagram.com/popcapcreative/ Check out my services here: www.popcap-creative.com/ Join my Facebook group here: www.facebook.com/groups/746518542391613/

Since Quarter 2 is almost over and my one year business anniversary is coming up I decided to do a brand audit on myself just to see where I'm at and how things have changed! And oh, how things have changed! Do a brand audit on yourself either once a year or when you feel like your business has shifted just to see how and what you need to change to move forward in your business. --- Please rate & subscribe so I can keep bringing you great content :) Also, feel free to send me ideas for episodes. Since this is all about helping YOU I want the episodes to cover all the things you're curious about. Follow me here: www.instagram.com/popcapcreative/ Check out my services here: www.popcap-creative.com/ Join my Facebook group here: www.facebook.com/groups/746518542391613/

It took heavy research plus trial and error but I finally found the business tools that work for my business so I wanted to have an episode about the tools I use and LOVE. PLUS I have some discount codes for ya ;) Honeybook 50% off: http://share.honeybook.com/erin96583 Quickbooks 50% off: http://fbuy.me/mYWDK --- Please rate & subscribe so I can keep bringing you great content :) Also, feel free to send me ideas for episodes. Since this is all about helping YOU I want the episodes to cover all the things you're curious about. Follow me here: www.instagram.com/popcapcreative/ Check out my services here: www.popcap-creative.com/ Join my Facebook group here: www.facebook.com/groups/746518542391613/

I'm so excited for this episode because I just fangirl over Glossier the whole time. In this series "Works of Women" I'll be evaluating brands created by women. I chose Glossier for the first episode because not only do I love their products, but I love their branding and how they've created a "binge-worthy brand". You can find Glossier on Instagram for their great, consistent visuals and on their website to see how they display their products and the photos they use, etc. www.glossier.com ALSO, here's 10% off your first Glossier order ;) https://re.glossier.com/7b979ae8 --- Please rate & subscribe so I can keep bringing you great content :) Also, feel free to send me ideas for episodes. Since this is all about helping YOU I want the episodes to cover all the things you're curious about. Follow me here: www.instagram.com/popcapcreative/ Check out my services here: www.popcap-creative.com/ Join my Facebook group here: www.facebook.com/groups/746518542391613/

Market research is a KEY part of your business, whether you're just starting your business and want to find the right target audience or you're offering a new service that requires a new marketing strategy. --- Please rate & subscribe so I can keep bringing you great content :) Also, feel free to send me ideas for episodes. Since this is all about helping YOU I want the episodes to cover all the things you're curious about. Follow me here: www.instagram.com/popcapcreative/ Check out my services here: www.popcap-creative.com/ Join my Facebook group here: www.facebook.com/groups/746518542391613/

Finding your niche is one of the best things you can do for your business! Today we're talking about finding your niche in your market and how it affects your target audience. Find your niche today and start snagging those customers and clients ASAP! --- Please rate & subscribe so I can keep bringing you great content :) Also, feel free to send me ideas for episodes. Since this is all about helping YOU I want the episodes to cover all the things you're curious about. Follow me here: www.instagram.com/popcapcreative/ Check out my services here: www.popcap-creative.com/ Join my Facebook group here: www.facebook.com/groups/746518542391613/

In this episode, I'm explaining the differences between a brand, branding, and visual brand identities. These terms are often used synonymously so understanding their differences are important when you're just getting started! Let me know if you have any questions about the differences and I'll be glad to clear things up and answer questions! Please rate & subscribe so I can keep bringing you great content :) Also, feel free to send me ideas for episodes. Since this is all about helping YOU I want the episodes to cover all the things you're curious about. Follow me here: https://www.instagram.com/popcapcreative/ Check out my services here: https://www.popcap-creative.com/ Join my Facebook group here: https://www.facebook.com/groups/746518542391613/

This is the intro episode of The Binge-Worthy Brand Podcast hosted by me, Erin Sullivan from Pop Cap Creative! When I started my business I learned so much from podcasts and wanted to create one that could help other boss babes the way podcasts helped me. This podcast will cover topics that will not only help you start your business but will also make your business "binge-worthy". Being a "binge-worthy brand" means that you have an audience that is obsessed with you and wants to support you in every way possible. Have a topic you're dying to know more about?? Message me on Instagram and let me know! I want this podcast to serve YOU. Rate & subscribe so I can bring you more great content :) -Follow me here: https://www.instagram.com/popcapcreative/ -Check me out here: https://www.popcap-creative.com/ -Join the community here: https://www.facebook.com/groups/746518542391613/