Podcasts about finding your niche

Summary In this episode of the Future of Dermatology podcast, Dr. Faranak Kamangar hosts a Resident Takeover featuring Dr. Payton Smith and Dr. Chandler Johnson interviewing Dr. Nick Brownstone. The conversation covers essential insights for dermatology residents, including preparation strategies for residency, the importance of networking, and how to find one's niche within the field. Dr. Brownstone emphasizes the significance of mastering the fundamentals of medicine during intern year and shares valuable resources and advice for aspiring dermatologists. The episode concludes with reflections on the future of dermatology and the importance of enjoying the journey throughout the residency experience. Find Dr. Brownstone's podcast, Cutaneous Miscellaneous Podcast at: https://dermsquared.com/podcasts/cutaneous-miscellaneous-podcasts Takeaways - Congratulations to you and everyone who's matched in dermatology. - Focus on being a good doctor first, then a dermatologist. - Intern year is crucial for building foundational medical skills. - Networking is essential in dermatology; start early. - Chase your passions, but they will find you naturally. - The future of dermatology is bright and full of opportunities. - Enjoy the journey, not just the destination. - Dermatology is a visual field; pattern recognition is key. - Use resources like Andrew's Atlas for studying skin diseases. - Don't worry too much; most worries never come true.  Chapters 00:00 - Introduction to the Resident Takeover Podcast 01:05 - Preparing for Dermatology Residency 06:58 - Intern Year Insights and Recommendations 18:21 - Networking in Dermatology 22:13 - Finding Your Niche in Dermatology 25:50 - Passions and Future in Dermatology

In this powerful episode of Finding Your Niche with Neish, we sit down with Marz Bishop—a dynamic messenger of God, motivational speaker, and founder of L.I.F.E: Life's Institute for Experience. Born from a childhood of hardship and the ongoing battle with sickle cell anemia, Bishop's life story is one of pain, purpose, and preparation. He shares how his personal battles have shaped his bold perspective on life and death, why he's completely at peace with his mortality, and how he uses every challenge as a stepping stone toward his calling. Through his organization, Bishop empowers others to see life's trials as divine training for something greater. This episode is a raw, faith-filled journey of transformation, where we explore how your greatest wounds can become your greatest witness.

Explore how the StoryBrand framework can transform your real estate business. In Garrett's Skool call he unpacks how storytelling connects with clients, how to position yourself as a guide—not the hero—and why clarity in your messaging is critical for both impact and growth.From identifying your ideal client to crafting a clear action plan, Garrett shares real-life insights on how to serve first responder families and niche markets with empathy, authority, and Gospel-centered purpose.Whether you're just starting out or looking to level up, this episode will help you simplify your marketing, clarify your message, and lead clients with confidence.

Welcome to another value-packed episode of the Marketing Guides For Small Business Podcast! This week, Ian Cantle of Outsourced Marketing Inc. and the panel are joined by Skip Adams, a successful Albuquerque-based realtor who's made waves with his unique approach to digital marketing, branding, and lead generation. If you've ever wondered how a small business can truly leverage YouTube, podcasts, AI, and testimonials to stand out and grow, this is a must-listen. Table of Contents: Skip Adams' Journey: From professional baseball to top relocation specialist in Albuquerque real estate.Finding Your Niche & Building a Brand: Why Skip doubled down on relocation and how “the riches are in the niches”.YouTube Deep Dive: Strategy, learning curve, and why video marketing is Skip's top lead generator.Content Creation Secrets: How Skip reverse-engineers YouTube topics using keyword research tools, and creates evergreen, trust-building content.Turning Viewers Into Clients: Lead capture techniques, try-before-you-buy offers, and the magic of inbound calls.The Power of Testimonials: How Skip collects and uses video reviews to build credibility—without being salesy.Podcasting & TV: Behind the scenes of running UABQ, a local show, and its role in community connection.AI in Marketing: Real-world ways Skip and the hosts leverage AI for content, research, image editing, and productivity.SEO & Repurposing Content: Actionable advice for supercharging your website with blog posts, structure tips, and how to avoid common pitfalls.Scaling & Delegating Marketing: When to outsource, the value of your time, and how to stay focused on what you love. What You'll Gain From This Episode: Real-World Video Marketing Tactics: Learn how Skip grew his business (and reputation) using YouTube—plus the steps to make your videos effective, even as a beginner.Secrets to Content That Converts: Discover how to research trending topics your audience actually wants, so you're always answering their pain points.Lead Generation That Works: Get Skip's proven framework for turning content viewers into leads and loyal customers, including downloadable guides and clear calls-to-action.Building Trust at Scale: See why authentic testimonials (especially on video) are game changers, and how to get them.AI Tools & Productivity Hacks: Hear how small businesses use the latest AI tools to multiply output, repurpose content, and support marketing without breaking the bank.SEO Strategies for Non-Techies: Action steps for getting found on Google—plus critical website tweaks every business should know.Delegating Without Losing Your Voice: When to bring in help, how to vet marketing partners, and making your content go further.Insider Perspective: You'll get both the guest's and hosts' candid thoughts on the real challenges—and solutions—in small business marketing today. Ready to Build Momentum in Your Marketing? Listen now to hear expert insights, candid tips, and actionable strategies you can use—whether you're a small business owner, marketer, or real estate pro. Don't forget to: Subscribe & Rate: So you never miss an episode!Share: Found this helpful? Pass it along to your network—friends, peers, even your pets!Tell Us What You Need: Have a topic or guest you'd like to hear? Drop us a line and let us know. Let's keep building your marketing success—one smart strategy at a time! Remember to Keep Calm and Market On!

Discover the #1 lesson for entrepreneurs in real estate success with Alex Burch, founder of Veritass Equity Partners. In this episode of the Command Your Brand Show, Alex reveals how he transitioned from a thriving 13-year career in tech at Amazon Web Services to building a $55M real estate portfolio. Learn the secrets behind scaling a business, the power of mentorship, and finding your niche in real estate investing. Whether you're looking to start your own journey in real estate, overcome the fear of leaving a 9-to-5, or build generational wealth, Alex shares actionable tips and hard-earned wisdom. From managing multifamily properties to identifying the right partners and markets, this conversation is packed with insights to help entrepreneurs succeed.Ready to take the leap? Subscribe for more expert advice, and check out Command Your Brand to learn how to enhance your visibility and grow your brand. Visit Veritass Equity Partners' website to learn more about Alex's incredible work and investment opportunities. Let's build your success story today!#businessdevelopment #firsttimehomebuyers #realestatecoaching #milliondollarlisting #realestateinvesting#commercialrealestate #financialfreedom #howtoraisecapital #realestatecoaching #realestateinvestingCHAPTERS:00:00 - Intro01:03 - Who is Alex Burch02:47 - Taking the Leap into Real Estate05:33 - Challenges in Real Estate07:21 - Advice for Beginners in Real Estate09:08 - Scaling Your Real Estate Business10:51 - Finding Your Niche in Real Estate13:01 - Questions to Ask a Mentor14:18 - Lessons Learned in Real Estate18:05 - Identifying the Right Fit in Real Estate21:37 - Future of the Real Estate Market27:42 - Successes and Rewards in Real Estate29:36 - Where to Find Alex Burch________________________________________________________________________⇩ LOOKING TO COMMAND YOUR BRAND? ⇩BOOK A CALL: With Our Team to See How We Can Helphttps://commandyourbrand.com/book-a-call/BOOK: Grab Your Copy of Our Book, Command Your Brand: Grow Your Impact, Income and Influence in the New Media Landscape, Rated the # PR Book on Amazon:https://www.amazon.com/Command-Your-Brand-Influence-Landscape/dp/B0CJXGKD15________________________________________________________________DOWNLOAD AUDIO PODCAST & GIVE A 5 STAR RATING!:APPLE: https://podcasts.apple.com/ro/podcast/command-your-brand/id1570323509SPOTIFY: https://open.spotify.com/show/0wE8jDVdlpsDCmNx8sYZTQ?si=41fd776e1a6b43be(also available Google Podcasts & wherever else podcasts are streamed_________________________________________________________________⇩ OTHER VIDEO PLATFORMS ⇩➤ RUMBLE: https://www.youtube.com/watch?v=4rInZbdlLiU_________________________________________________________________⇩ SOCIAL MEDIA ⇩➤ TWITTER: https://twitter.com/CYBmedia➤ INSTAGRAM https://www.instagram.com/commandyourbrand➤ FACEBOOK: https://www.facebook.com/commandyourbrand_________________________________________________________________➤ CONTACT: INFO@COMMANDYOURBRAND.COM

Apply to join AFM here00:00 Finding Your Niche: A Personal Journey07:05 Overcoming Challenges and Mindset Shifts11:50 The Importance of Consistency and Urgency15:51 Balancing Big Goals with Daily Tasks20:00 Confidence and Authenticity in Coaching30:32 Embracing Pressure as a Privilege

Dan Rochon sits down with serial entrepreneur and venture capitalist Jeremy Delk to reveal how to identify business opportunities hiding in plain sight. From losing $2 million in four days to building multi-exit companies, Jeremy shares raw lessons about pattern recognition, authenticity, and why most people never make their ideas real. This episode is your backstage pass to understanding how investors really think and how you can get in the room.What you'll learn on this episodeUntapped markets aren't always new sometimes they're old industries approached differently.Most people fail not because of bad ideas, but because of a lack of belief and clarity.Business success starts with solving people's problems, not chasing trends.Pattern recognition is learned from losses, not textbooks.Transparency in leadership attracts capital and people masking your weaknesses repels both.Markets reward disruption especially when others say “that's how it's always been done.”Real growth starts when you stop pretending to be perfect and start owning your gaps.At the heart of this conversation is a simple truth: real business success comes from clearly communicating value and solving real problems. If you're working to sharpen that clarity in your own business, Dan's upcoming book Teach to Sell offers a practical framework to help you attract clients and opportunities by leading with what you know.

Founder & CEO of Harkey Group, Scott Harkey, delves into the intricacies of finding your niche market. Discover how identifying and targeting a specific market segment can lead to more effective marketing strategies and better business outcomes. Gain insights into the importance of niche marketing and how it can set your business apart in a competitive landscape. Show NotesConnect With: Scott Harkey: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Founder & CEO of Harkey Group, Scott Harkey, delves into the intricacies of finding your niche market. Discover how identifying and targeting a specific market segment can lead to more effective marketing strategies and better business outcomes. Gain insights into the importance of niche marketing and how it can set your business apart in a competitive landscape. Show NotesConnect With: Scott Harkey: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Exploring Authentic Australian Music with Savannah Solomon | Unfiltered Undiscovered PodcastJoin us in this episode of the Unfiltered Undiscovered Podcast as we dive into the world of Savannah Solomon, an emerging artist from Western Australia. Discover her journey from playing in a rock band to creating authentic folk music inspired by her surroundings and personal experiences. Listen as she shares stories about her songwriting process, influences, and future projects.The songs I'm yet to write tells the story of Savanah's musical journey and the gems she has written and the gems for which we wait.Savannah Solomon, Australian music, folk music, songwriting, Kimberley region, Unfiltered Undiscovered Podcast, authentic storytelling, emerging artists,If you enjoyed this episode, please like, subscribe, and leave a review. Let us know which songs you'd like us to explore next!⏱️⏱️VIDEO CHAPTERS⏱️⏱️:00:00:00 - Introduction to Music Streaming Platforms00:06:25 - Emerging Artists and Their Musical Journey00:12:50 - Songwriting Inspiration and Creative Process00:19:29 - Exploring Australian Country Music Scene00:25:46 - Balancing Music Career with Day Jobs00:32:09 - Life in Small Country Towns and Community00:38:23 - The Art of Authentic Storytelling in Music00:44:54 - Navigating the Music Industry as an Artist00:51:09 - Upcoming Gigs and Festival Performances00:57:38 - Finding Your Niche in the Music WorldTo appear on the podcast please email: hithere@unfilteredandundiscovered.comHosted by Curly, Rossy, and Braggy.—---------------------------------------------------------------------------------------Savannah Sololon LinksWebsite - https://www.savanahsolomon.com/Instagram - https://www.instagram.com/savanah_solomon/ Facebook - https://www.facebook.com/SavanahSolomonMusic Spotify - https://open.spotify.com/artist/0TUfWIyerV2YNyBtYVJfXr Rainbow - https://www.youtube.com/watch?v=3vfEko4IyS4  Where the River Meets the Sea https://www.youtube.com/watch?v=0hsja6auHIQ  Magnolias  https://www.youtube.com/watch?v=4vQsyhZ9Qy8 ===============================================================Copyright Disclaimer:"The Unfiltered & Undiscovered Podcast features interviews and showcases with music artists, along with our Mystery Song Deep Dive segment, which is intended solely for educational and entertainment purposes. Any songs discussed or played during the podcast remain the property of their respective copyright owners, and no copyright infringement is intended."============================================================Follow our SocialsFor all of our links- Socials, Platforms and Playlistshttps://my.linkpod.site/unfiltered Thanks for tuning in#music #rockandroll #sydneymusic #undiscovered #unfiltered #newmusic #braggy #curly #aussiemusicshow #sydney #accoustic #vinylrecords#adelaidemusic #brisbanemusic #indiemusic#album #spotify #musicpodcast #NewMusic #MusicDiscovery #MusicRecommendations.#NewMusicFriday #IndieMusic #UndergroundMusic #NewArtist #MusicPodcast #MusicLovers#DiscoverNewMusic #freshcountry #AussieIndie 

Discover high ROI opportunities in Panama real estate with Melissa Darnay! Learn how this thriving market can help you build generational wealth, diversify your investment portfolio, and achieve your real estate investing goals. Whether you're seeking vacation homes, multifamily assets, or strategic investments, Melissa shares invaluable insights into Panama's booming market.

Jason Lengstorf, founder of Code TV, joined me on Ditching Hourly to share how he is successfully navigating the transformation of the video production business. Jason's Links: https://jason.energy/https://codetv.dev/AI Summary:In this episode of Ditching Hourly, Jonathan Stark is joined by Jason Lengstorf, founder of Code TV, to explore the current landscape of the video production industry, especially within the tech sector. Jason shares insights into his career journey from being a web engineer to running a successful video production business for tech companies. The discussion delves into industry transitions, the significance of genuine community engagement, the crucial role of video in marketing campaigns, and strategies for delivering measurable ROI. Jason also offers practical advice for video production professionals on pricing their services, specializing in niches, and maintaining consistency to build a strong client base.Chapters:(00:00) - Introduction and Guest Welcome (00:50) - Jason Langsdorf's Background (01:29) - The State of the Video Production Industry (03:34) - Strategic Video Production (10:20) - Top of Funnel Growth Strategies (17:08) - Jason's Approach to Video Production (24:29) - Specialization and Niche Market (29:26) - Measuring Campaign Effectiveness (30:19) - The Importance of Patience and Follow-Through (30:55) - Qualitative Metrics and Social Listening (31:18) - The Value of Organic Mentions (31:56) - Case Study: Microsoft's Image Transformation (34:36) - Challenges in Sales Processes (40:16) - The Power of Consistency in Content Creation (43:41) - Outsourcing Video Production (45:31) - Finding Your Niche and Adding Value (53:57) - The Journey to Success (56:22) - Conclusion and Resources ----Have you ever thought about starting a podcast but gave up because it seemed too hard?I've got good news for you:If you can run a Zoom call, you can host a podcast.In my 5-Day Podcast Challenge, you will learn exactly what to do (and, more importantly, NOT do) to get your podcast off the ground in as little as five days.Stop thinking and start doing. You could be inviting guests to your new show in less than two weeks.ENROLL IN 5DPC NOW »I hope to see (and hear) you there!

Today I am joined by Maggie Smith! Maggie is the founder of HappyyHats and Ami à Vie, two brands dedicated to elevating celebrations through thoughtful design and creativity. Raised in a family of entrepreneurs, Maggie always aspired to build something of her own. That opportunity came unexpectedly during the Covid era when a casual project of creating custom trucker hats quickly turned into a thriving business. Five years later, she independently runs two successful companies, each focused on the art of celebrating.HappyyHats specializes in custom trucker hats designed for life's most memorable moments, while Ami à Vie curates elevated bachelorette experiences and bespoke bridal gifting. With an eye for detail and a passion for thoughtful design, Maggie ensures that every event, gift, and accessory is both stylish and meaningful. Through Ami à Vie, she transforms bachelorette weekends into effortlessly chic, stress-free celebrations, incorporating custom branding, curated decor, and unique gifts tailored to each bride's vision.In this episode, Maggie and I chat about finding her niche in business, running two businesses, taking a business from a side hustle to full-time, all things bachelorette planning, and so much more! HappyyHats Instagram HappyyHats WebsiteAmi à Vie InstagramAmi à Vie WebsiteUnlessU

On episode 90 of The Side Hustle Experiment Podcast  John (https://www.instagram.com/sidehustleexperiment/) and Drew  (https://www.instagram.com/realdrewd/) talk with Kyle (https://www.instagram.com/thrivewithmurphy/) and Eliah (https://www.instagram.com/createwithvsn/)They delve into the world of User-Generated Content (UGC) and how creators can monetize their skills. They discuss the journey of UGC creators, the transition from e-commerce to UGC, overcoming fears of being on camera, and the importance of authenticity. The conversation also covers pricing strategies, negotiation tactics, and the future of UGC in the age of AI. Listeners will gain insights into building a successful UGC career and the opportunities available in this growing field. In this conversation, Kyle Murphy and Eliah discuss the evolving landscape of content creation, emphasizing the importance of storytelling, the shift from traditional influencers to user-generated content (UGC) creators, and strategies for securing high-value brand deals.Chapters00:00 Introduction to UGC and Monetization Strategies02:53 The Journey of UGC Creators05:53 Transitioning from E-commerce to UGC09:09 Overcoming Camera Fear and Building Confidence11:54 Finding Your Niche and Authenticity in Content14:53 Understanding Pricing and Negotiation in UGC17:50 The Future of UGC and AI's Impact20:52 Navigating the Competitive Landscape of UGC33:32 The Power of Storytelling in Content Creation34:41 Navigating YouTube and Long-Form Content36:29 Maximizing Value in Video Production38:39 The Shift from Influencers to UGC Creators40:11 Securing High-Value Brand Deals42:44 Leveraging Product Collaborations for Value45:31 Bartering and Collaborating for High-Value Products48:52 Aspirations Beyond UGC: TV and Film Goals51:14 Advice for Aspiring Creators: Start with Knowledge57:43 The Importance of Over-Delivering in Client Work#amazonfba #amazonfbatips #sidehustleexperimentpodcast Follow us on Instagram: https://www.instagram.com/sidehustleexperimentpodcast/ Listen on your favorite podcast platformYoutube: https://bit.ly/3HHklFOSpotify: https://spoti.fi/48RRKcPApple: https://apple.co/4bmaFOk Check out Drew's StuffInstagram: https://www.instagram.com/realdrewdTwitter: https://twitter.com/DrewFBACheck out John's StuffInstagram: https://www.instagram.com/sidehustleexperiment/Twitter: https://twitter.com/SideHustleExp FREE Resources✅ AVOID Price Tanking with The Tank Test Check List https://bit.ly/44FMt6M✅ 10 Questions to Ask A Prep Center Before Hiring Them: https://bit.ly/3K3HQK4 ✅ How to Make your first $500 Reselling: https://bit.ly/3UJS47g✅ Get the Discount Calculator: https://bit.ly/4dEhaNN  ✅ The OA Tracking Spreadsheet: https://bit.ly/4bfqupO (the spreadsheet I use to run my Amazon Business)

 In today's episode, we're diving deep into the transformative world of breathwork with expert Adam Ludwin. 

This is part two of my conversation with Shannon Jean, and it's somehow even better than part one. Shannon's a seasoned flipper, reseller, and liquidator who's built real wealth by buying pallets of returned or surplus goods and reselling them, sometimes flipping phones for $9 million in profit.In this episode, we talk about advanced tactics. Shannon breaks down how to build trust in an industry full of scams, how to spot undervalued products, why you should be okay with others making more money off your deals, and the mental frameworks that make resellers unstoppable. He shares wild stories, like the time he bought $2M worth of iPhones and sold them back to China for $11M.We also talk about Facebook Marketplace testing, niche reselling and more. Whether you're trying to make $100 or $100,000 extra this year, the blueprint is in this episode.If you missed it, go back and check out Part 1 (Ep. #156), and if you're hooked, listen to his other appearances in Ep. #38, #41, #61, and #64.You can find Shannon Jean on X at @shannonjean (https://x.com/shannonjean) - he posts about his $5 mastermind there, where he shares deals, advice, and great opportunities. He's also the cohost of the Business Brain podcast, which you can find at businessbrain.show.Timestamps below. Enjoy!---Watch this on YouTube instead here: tkopod.co/p-ytAsk me a question on or off the show here: http://tkopod.co/p-askLearn more about me: http://tkopod.co/p-cjkLearn about my company: http://tkopod.co/p-cofFollow me on Twitter here: http://tkopod.co/p-xFree weekly business ideas newsletter: http://tkopod.co/p-nlShare this podcast: http://tkopod.co/p-allScrape small business data: http://tkopod.co/p-os---00:00 The Power of Reselling04:56 Building Credibility and Relationships10:06 Learning Through Experimentation14:53 Finding Your Niche in Reselling20:09 Scaling and Managing Risks24:51 Success Stories and Lessons Learned

2025 Iron Viz Finalist Bo McCready pops in to talk about his iconic pop culture dataviz and the path to Iron Viz

When the mailbag asks, we answer. On this “NASM-CPT Podcast,” host, and NASM Master Instructor, Rick Richey, discusses how to reach a niche within a niche as a trainer. He will explore the next steps if you desire to train professional athletes or, in this case, Broadway stars, share stories of how networking with his peers helped him connect, and eventually train, high-level clients. Plus, many other helpful tips like why high-level continuing education is essential in instances like this, how Google can be your first touchpoint in your path, and how attention to detail can go a long way in every step of your personal training career, from the lowest to the highest levels. If you like what you just consumed, leave us a 5-star review, and share this episode with a friend to help grow our NASM health and wellness community! Introducing NASM One, the membership for trainers and coaches. For just $35/mo., get unlimited access to over 300 continuing education courses, 50% off additional certifications and specializations, EDGE Trainer Pro all-in-one coaching app to grow your business, unlimited exam attempts and select waived fees. Stay on top of your game and ahead of the curve as a fitness professional with NASM One. Click here to learn more. https://bit.ly/4ddsgrm

In this conversation, Marshall and Nick discuss various aspects of the detailing industry, including the launch of a new Pro Program aimed at helping new detailers and shops save on products. They explore the evolution of detailing standards, the importance of basic techniques, and the distinction between professional and amateur detailers. The conversation also touches on the financial realities of starting a side gig in detailing, emphasizing the need for proper budgeting and the challenges of balancing quality and quantity in business. In this conversation, Marshall and Nick explore various themes related to the detailing industry, including the perception of risk when trying new techniques, the influence of YouTube on learning, the importance of proper application of ceramic coatings, and the challenges posed by supply chain issues and tariffs. They also touch on the unique culture within the Jeep community, highlighting its quirks and traditions.Chapters00:00 Grand Openings and Product Sales02:59 The Pro Program Explained05:51 The Evolution of Detailing Standards09:11 The Importance of Basic Techniques11:47 Defining Detailing: Professional vs. Amateur15:12 Navigating the Side Gig Landscape18:11 The Business of Detailing: Quality vs. Quantity21:11 Finding Your Niche in Detailing24:07 The Financial Reality of Starting a Side Hustle32:27 The Perception of Risk in Detailing39:31 The Role of YouTube in Learning Detailing40:00 Understanding Ceramic Coatings and Their Application47:03 The Importance of Proper Application Techniques55:51 Navigating Supply Chain Challenges and Tariffs01:01:07 The Jeep Community and Its Quirks

Have you registered for the 2025 Women Thrive Through Travel Masterfind Yet?If not, you can register for free here:https://us02web.zoom.us/meeting/register/CYqG1C1FQmOT3eslKKG0VgOn April 1st-6th, 2025 Sahara is hosting a free 6-day workshop for travel coaches on her email list.If you're not already on her email list, grab your Beginner's Guide to Travel Coaching to get this workshop for free:Free Beginner's Guide to Travel Coaching:  ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://thetravelcoachnetwork.mykajabi.com/main-email-series-and-workbook⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Still struggling to find your niche in the travel space?Sahara Rose DeVore, found and C.E.O. of the Travel Coach Network, is here to suggest an alternative approach - start with your travel brand story instead.In this episode, she'll share what a travel brand story is, how to start with one, and what it looks like when you start leading with your story.If you've been loving the show, we'd so appreciate it if you could leave a 5-star review on Spotify or Apple Podcasts!And of course, we'd love to see you in our free Facebook Group:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/groups/928430197344106⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Have questions about the Travel Coach Certification Program? ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Send me a DM on Instagram over at @travelcoachnetwork.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠-------------------TRAVEL COACHING RESOURCESAre you ready to elevate your travel business? To achieve clarity, focus, and success instead of constant confusion?If so, then I'd love to invite you to join the Travel Coach Certification Program.Join the conversation in our Travel Coach Network Global Community. It's our free Facebook Group for aspiring and inspiring travel coaches.If you're brand new to the concept of travel coaching, be sure to grab the Beginner's Guide to Travel Coaching by clicking below.Website: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://thetravelcoachnetwork.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠TCN Global Community on Facebook: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/groups/travelcoachnetwork⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/thetravelcoachnetwork/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠The Travel Coach Certification Program: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://thetravelcoachnetwork.mykajabi.com/the-travel-coach-program⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Free Beginner's Guide to Travel Coaching:  ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://thetravelcoachnetwork.mykajabi.com/main-email-series-and-workbook⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Ultimate Travel Business Planner Bundle: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.etsy.com/shop/TravelCoachNetwork?ref=seller-platform-mcnav⁠

Cole Farrell joins us today to talk about his experience with property management, capital raising, and getting started in multifamily real estate.  --Continue the conversation with Brian on LinkedInJoin our multifamily investing community for in-depth courses and live networking with like-minded apartment investors at the Tribe of TitanThis episode originally aired on March 28, 2025----Watch the episode on YouTube: https://www.youtube.com/channel/UCcsYmSLMxQCA9hgt_PciN3g?sub_confirmation=1 Listen to us on your favorite podcast app:Apple Podcasts: https://tinyurl.com/AppleDiaryPodcast Spotify: https://tinyurl.com/SpotDiaryPodcast Google Podcasts: https://tinyurl.com/GoogleDiaryPodcast Follow us on:Instagram: https://www.instagram.com/diary_of_an_apartment_investor Facebook: https://www.facebook.com/DiaryAptInv/ Twitter: https://twitter.com/Diary_Apt_Inv ----Your host, Brian Briscoe, has owned over twenty apartment complexes worth hundreds of millions of dollars and is dedicated to helping aspiring apartment investors learn how to do the same. He founded the Tribe of Titans as his platform to educate aspiring apartment investors and is continually creating new content for the subscribers and coaching clients.He is the founder of Streamline Capital based in Salt Lake City, Utah, and is probably working on closing another apartment complex in the greater SLC area. He retired as a Lieutenant Colonel in the United States Marine Corps in 2021 after 20 years of service.Connect with him on LinkedIn----Cole FarrellOwner of Volcan CapitalFounder + Host of Multifamily Mastery Meetup (MMM) in Allentown PAManaging partner in $10M+ of apartments$2M+ flipsCo-host of Forged in Fire PodcastCo-founder of Forge Academy (Multifamily education)B.S FinanceMBALearn more about him at: https://www.volcancapital.com/, or https://www.linkedin.com/in/vcap/

In this episode of Remodelers On The Rise, Kyle sits down with Matt Jenkins from MJ Kitchen and Bath to explore how remodelers can streamline their sales process using smart technology and client-first strategies. Learn how Matt uses new tools to improve efficiency, personalization, and the client experience from the first contact all through the process. Matt also shares how their showroom supports faster design decisions, builds trust, and elevates marketing efforts. From leadership and team culture to business strategy and community support, this conversation is packed with actionable insights for remodeling professionals focused on growth! ----- Today's episode is sponsored by Contractor Growth Network. Discover how to build a brand that stands out at contractorgrowthnetwork.com. ----- Explore the vast array of tools, training courses, a podcast, and a supportive community of over 2,000 remodelers. Visit Remodelersontherise.com today and take your remodeling business to new heights! ----- Takeaways Listening to podcasts is a great start for learning. Implementing technology can streamline the sales process. Personal touch is crucial in client interactions. A showroom enhances credibility and efficiency. Focusing on specific project types can improve business success. Team culture and leadership are essential for growth. Celebrating wins can boost team morale. Regular meetings with the team are necessary for success. Community engagement fosters growth and learning. Continuous improvement is key in the remodeling industry. ----- Chapters 00:00 Introduction to Matt Jenkins and MJ Kitchen and Bath 07:06 Transforming the Sales Process with Technology 12:59 Personalizing Client Interactions 18:45 Streamlining Design and Selection Process 22:51 Finding Your Niche in Remodeling 24:59 The Value of a Showroom 29:10 Leadership and Team Culture 37:01 Final Thoughts and Community Engagement

SummaryIn this episode, Perry Marshall, a renowned business growth consultant, shares his journey from being an engineer to becoming a marketing guru. He discusses the evolution of marketing from direct mail to digital platforms and the significant impact of AI on the industry. Perry emphasizes the importance of unique perspectives, niche markets, and the 80/20 principle in achieving success. He also explores the changing landscape of the music industry and the tools available for modern musicians, highlighting the need for creativity and networking in today's market.TakeawaysPerry Marshall transitioned from engineering to marketing after being laid off.Direct marketing was a turning point in Perry's career.The internet revolutionized marketing practices.AI is reshaping the marketing landscape significantly.Understanding your unique perspective is crucial for success.Niche markets can be more profitable than large markets.The 80/20 principle applies to marketing and business.Creativity in artistic endeavors can enhance business performance.Networking and hustle are essential for success in any industry.Modern tools have made it easier for musicians to promote their work.Chapters00:00 Introduction to Perry Marshall03:04 From Engineer to Marketing Guru06:13 The Evolution of Marketing: Print to Digital09:14 The Impact of AI on Marketing12:03 Defining Marketing in the Age of AI15:11 The Future of Customer Interaction18:19 The Role of Expertise in a Noisy Market21:16 Case Study: Solar Quotes Australia24:13 The Asymmetry of Success in the Digital Age30:30 The Changing Landscape of Music Revenue32:42 Finding Your Niche in a Saturated Market35:05 The Power of True Fans39:36 The Importance of Understanding Your Audience44:16 Tools for Modern Musicians51:38 Balancing Passion and Profit56:24 Creative Expression in BusinessCredits:Hosted by Michael Smith and Ryan RoghaarProduced by Ryan RoghaarTheme music: "Perfect Day" by OPM The Carton:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://medium.com/the-carton-by-eggs⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Feature with Zack Chmeis of Straight Method up now! ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://medium.com/the-carton-by-eggs/zack-chmeis-35dae817ac28⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ The Eggs Podcast Spotify playlist:bit.ly/eggstunesThe Plugs:The Show: eggscast.com@eggshow on twitter and instagramOn iTunes: itun.es/i6dX3pCOnStitcher: bit.ly/eggs_on_stitcherAlso available on Google Play Music!Mike "DJ Ontic":Shows and info:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠djontic.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@djontic on twitterRyan Roghaar:⁠⁠⁠⁠⁠⁠⁠⁠rogha.ar

Fill out this application to apply for 1:1 coaching in 2025!On Episode #160, I'm sharing a piece of a coaching session I had with Christian dating expert Olivia Diaz. She wants to start a podcast, and we focused on the fundamentals of narrowing down her niche and identifying her target audience.Want to Stay in the Know on New Podcast Episodes, Celeb Mom Interviews, Giveaways, My Book Release + Get a Free Planner? Sign Up for my Weekly Newsletter!Related: Start Your Own Business! Career Ideas for MomsRelated: Unique Gift Ideas for Working Moms!Book a Comprehensive Content Audit Package with Me!*This podcast is brought to you by Tinseltown Mom*Follow Me!TinseltownMom BlogInstagramFacebookXPinterestLinkedIn

In this conversation, Jason Cruz discusses his journey in the hunting industry, his role at Mossberg, and the evolution of hunting media. He emphasizes the importance of storytelling, finding a niche, and the challenges of self-filming. The discussion also touches on misconceptions about making a living in the hunting industry and the changing landscape of content creation, highlighting the need for differentiation and quality in hunting videos. In this engaging conversation, Jason Cruise, Parker McDonald, and Joey Bell delve into the intricacies of video production in the hunting world, emphasizing the commitment required to create quality content. They discuss the importance of storytelling in hunting videos, the intersection of faith and media, and the need to encourage the next generation of hunters. The conversation also touches on the evolution of turkey hunting gear, the significance of understanding choke patterns and ammunition, and the value of learning from mistakes. Mentorship in hunting is highlighted as a crucial element for growth, culminating in the introduction of Jason's new project, 'Wild in Kingdom,' which aims to address men's issues through the lens of hunting. Chapters 00:00 Introduction to Jason Cruz and Mossberg 03:05 The Evolution of Hunting Media 05:54 Misconceptions in the Hunting Industry 08:54 Finding Your Niche in Hunting Content 11:53 The Changing Landscape of Content Creation 14:52 The Importance of Storytelling in Hunting Videos 18:07 Differentiation in the Hunting Space 20:54 Challenges of Self-Filming in Hunting 24:07 The Role of Patience in Hunting and Filming 26:59 The Learning Curve of Video Production 30:02 The Future of Hunting Content Creation 38:16 The Commitment of Video Production 39:32 Storytelling in Hunting Videos 41:47 Faith and Media in Hunting 42:46 Encouraging the Next Generation of Hunters 43:51 The Evolution of Turkey Hunting Gear 46:10 Understanding Choke Patterns and Ammunition 52:04 Learning from Mistakes in Turkey Hunting 54:32 The Role of Mentorship in Hunting 56:54 Introducing Wild in Kingdom Links: Honeycomb Custom Calls SoCo Pot Call: https://honeycombcustomcalls.com/products/soco-copper-preorder Honeycomb Custom Calls SoCo Pot Call: https://honeycombcustomcalls.com/products/soco-jb-special SoCo Turkey Shirts: https://www.socohunt.com/store TETHRD M2 Vest: https://tethrd.com/products/m2-thp-turkey-hunting-vest?srsltid=AfmBOor5fYEMbgAuhldNDVySjV0SHGswtCVt428pS10_uOT6aC9RPIQ4 Learn more about your ad choices. Visit megaphone.fm/adchoices

Intro:Let's dive into the world of niching, but hold onto your hats because we're flipping the script! I'm Heather Masters, and today we're unravelling why you might be feeling all tangled up about finding your niche. By the end of this chat, you'll have a clearer vision of who you want to work with, what you actually want to do, and how to turn your passion into something that lights you up like a disco ball at a dance party! We'll explore the pitfalls of shiny object syndrome and how spreading ourselves too thin can leave us feeling like a jack-of-all-trades but master of none. So, if you're ready to stop chasing rabbits and find your sweet spot, stick around because the journey to niching down could be just the ticket to making your dreams come true!The Details:Ever felt like you're trying to juggle flaming torches while riding a unicycle? That's the entrepreneurial life for many of us! In the latest episode of Choosing Happy, Heather Masters unpacks the often-overlooked topic of niching with a refreshing twist. Instead of the usual dry, tactical discussions, she brings her own vibrant experiences to the table, making the conversation lively and relatable. Heather dives into the nitty-gritty of why we resist niching and the common pitfalls that lead to overwhelm. Her approach is all about commitment and clarity—she emphasises that by choosing a specific niche, we can channel our energy into creating meaningful connections and impactful work. Plus, she lets us in on her journey of realising that her diverse skills can actually complement her niche rather than distract from it. It's a lightbulb moment that many entrepreneurs need! So if you're ready to stop the juggling act and start making real progress, this episode is packed with insights that will inspire you to embrace your niche and thrive in your business. Trust us, this is one episode you won't want to miss!Chapters:Chapters:00:05 - Exploring Niching in a New Light01:09 - Exploring Niching: A New Perspective09:00 - The Importance of Niching Down in Your Career13:34 - Choosing Your Niche in the Tech Industry21:40 - Finding Your Niche and Passion24:14 - Choosing Your Niche and Building Your BrandLet me know your biggest takeaways from this episode!Share on social and please like, share and subscribe. Itreally helps the podcast, and I so appreciate it!----------------------------------------------------------------------If you would like more content like this sign up for my Sunday Newsletter and Join our community who are redefining what it means to thrive in the NEW world. Click here to subscribe:https://www.heathervmasters.com/sundaynewsletterPodcast Details and LinksHeather Masters Copyright 2025 Heather Masters If you are enjoying the podcast and would like to donate you can do so here: (Thank you in advance)Support this Podcastwww.choosinghappypodcast.comLinks referenced in this episode:Drop me an email if you would like to explore bespoke mindset and happiness coaching.You can find the GIFT download- 'Spiritual Founders Quick Start Kit' for this episode at:-

Jon Morrow is the founder of Smarter Blogger, one of the world's largest sites for writing and blogging. He's created 7 different courses with 7 figures in sales each.Episode Topics & Timestamps00:00 Finding Your Niche 04:03 Jon's story10:00 Building a Business from Scratch14:53 Strategies for Launching and Growing Your Brand20:03 Effective Email Marketing Techniques23:04 The Journey of Course Creation25:35 Framework for Information Products27:58 Structuring Coaching Programs30:08 Optimizing Course Structure for Success34:20 Evaluating Course Effectiveness with Scorecards37:10 Building Credibility and Trust41:39 Navigating Ethical Marketing PracticesLinks Mentionedhttps://smartblogger.com/Great video on Jon's story: How He Made $10M To Pay For Medical Bills7-figure course scorecard. Jon's email: jon@smartblogger.com 

Sales and communication expert & founder of the Art of Sell, Richard Moore, joins Jeff Abracen to dig into why most people are selling the wrong way, how to stop chasing vanity metrics, and what really drives business growth in 2025.They discuss why content and engagement won't pay the bills, how to ditch the spray-and-pray approach to sales, the power of deep, meaningful conversations over mass outreach, why client acquisition is the only metric that matters, the art of handling objections like a professional, and how self-worth plays a bigger role in closing deals than you might think.If you're stuck in the loop of posting, scrolling, and hoping for inbound leads—this episode is a wake-up call. Learn how to sell with elegance, build a business that lasts, and turn connections into clients.Chapters00:00 Intro04:46 Follower Count vs. Follower Quality09:57 Competency Over Volume in Sales15:02 Finding Your Niche and Testing Ideas20:06 The Role of Feel in Business25:10 Intentionality in Engagement30:13 The Reality of Selling on Social Media34:33 The Art of Selling Elegantly40:27 Overcoming Sales Inertia47:01 Embracing Your Superpowers54:07 The Intersection of Sales and Psychology01:01:24 The Importance of Individual InteractionsConnect with Jeff Abracen on LinkedIn [https://www.linkedin.com/in/jeffabracen/]If you are or know a disruptive influencer who would make a great guest, we'd love to hear from you. Every Like, Share, Subscription and Review means a lot.Cover art by Daniel DevoyMusic by Stephen Voyce©2024 The Disruptive Influence Podcast - Jeff Abracen

‘I loved houses – I watched all the programmes and bought all the magazines', says Alex Dauley. As a young mother of two with a part-time job, she hadn't considered pursuing a career in interiors until her husband persuaded her to find a course and follow her passion. Her studio is now ten years old; amongst a host of current clients, including a project for Capitol Records, she is designing the first ever media room at WOW House, entitled Date Night – a sumptuous, grown-up room that perfectly suits her 'introvert, extrovert' (Alex's words) personality.

SummaryIn this episode host Projektitachi speaks with Ghost Recon Wildlands lead writer Lewis Manalo, and level designer/Creative Director Matt Patak from Old Glory Studios about their transition from military careers to the gaming industry, their experiences working on major titles in the Clancyverse, and their new project, Victory's Grave Outflank. They discuss the evolution of gaming narratives, the challenges of game development, the role of AI, and their vision for creating a unique gaming experience that balances authenticity and accessibility. In this conversation, Matt Patak and Lewis Manalo share their insights on transitioning from gamers to developers, the challenges and rewards of indie game development, and the importance of finding one's niche in the industry. They discuss the role of writing in games, the significant impact of marketing on game development, and the evolving landscape of game ownership, particularly with the rise of live service models. The duo also shares their aspirations for Old Glory Studios and upcoming projects.Chapters00:00 Introduction and Guest Introduction03:22 Transition from Military to Gaming Careers09:25 The Evolution of the Clancyverse12:27 Creating Victory's Grave Outflank18:35 Game Mechanics and Strategic Planning24:35 Challenges in Game Development29:54 The Role of AI in Game Development34:17 Future Plans for Victory's Grave Outflank37:41 Transitioning from Gamer to Developer38:34 Diving into Indie Game Development40:14 Finding Your Niche in Game Development42:23 Learning Through Experimentation44:34 The Role of Writing in Game Development46:12 The Impact of Marketing on Game Development49:55 Understanding Game Budgets and Live Services51:09 The Future of Game Ownership57:36 Old Glory Studios: Future AspirationsJoin Our NewsletterSupport this show http://supporter.acast.com/gzchopshop. Support us by becoming a GZ Chop Shop member at https://plus.acast.com/s/gzchopshop. Hosted on Acast. See acast.com/privacy for more information.

Discover how Rebecca stumbled into a thriving business by accident and defied the odds to build a successful coaching empire. Find out how she transformed her initial failures into a powerful vision that's changing lives worldwide. But what was the unexpected twist that led her to a niche market she never anticipated? Stay tuned to uncover Rebecca's journey from corporate to entrepreneurship and the surprising strategy that drove her business growth.Rebecca Bonnington is a recognized expert in the realm of assisting business professionals in their transition from corporate roles to entrepreneurship, early retirement planning, and the implementation of effective online coaching methods. With a specific focus on cultivating successful cultures within businesses, Rebecca's strategic guidance has resulted in measurable improvements in business growth for her clients. Drawing from her extensive experience working with ex-executives, Rebecca offers pragmatic insights and proven strategies, informed by her own journey of navigating toxic corporate environments to achieve entrepreneurial success. Her authoritative approach and practical knowledge make her a trusted advisor for individuals seeking to make a significant impact in the business arena.Pick a niche, then get really niche in that niche. And just when you think you've niched enough, niche a bit more.—Rebecca BonningtonConversation Highlights:Cultivate a thriving work environment with successful culture-building strategies.Master the art of transitioning from corporate to entrepreneurship for a new chapter of professional growth.Implement effective strategies for early retirement planning to secure your financial future.Elevate your coaching game with proven online methods for impactful client engagement.Unlock the potential of LinkedIn for exponential business growth and networking success.Resources:Visit Rebecca's website at Tricres.com to learn about her work with executives and corporates, and how she helps people escape the 9 to 5 corporate game.Check out Rebecca's book Building Businesses from the Inside Out: A Group Coach Nation's Guide to Developing Awesome Cultures in Business on Amazon to gain insights into creating kick-ass cultures in business.Connect with Rebecca to explore how her program can help you if you are over 45, have extensive corporate or business experience, looking to give back and have meaningful work while enjoying your freedom.Consider joining Rebecca's Group coaching program at Tricres to learn how to build kick-ass cultures in your business and gain the freedom to run your own business.Entrepreneurship Transition MasteryTransitioning from corporate to entrepreneurship requires guidance and expertise.Executives and former corporate professionals can utilize their skills in new ventures with the right support.Identifying the ideal client and having a clear vision are key elements in mastering the transition to entrepreneurship. – – – – – – – – – – – – –

Support our work at https://thewpminute.com/supportGet the newsletter at https://thewpminute.com/subscribeYou can use WordPress to build all kinds of websites. There are no hard limits when it comes to looks or functionality. That freedom is powerful. You can build sites that handle eCommerce, memberships, and large databases. You can tie in with third-party APIs and create headless front ends. However, such power may be overwhelming to freelancers. Each type of site has its intricacies – learning them can be difficult. And some are more profitable and relevant to your business than others. That's a good reason to find a niche. Developing preferences for site type, client type, and price range helps narrow your focus. From there, you can find projects that fit you best. The result is a leaner, more efficient freelance business. In addition, you'll become an expert in your field. How does it work? And how do you find your niche? We've got some tips for discovering and doing what you like best with WordPress. Be Open to Different Types of ProjectsIf you're new to freelancing or don't have a niche yet – don't worry. Determining your path is part of the fun. You might as well treat it as an adventure. Keep an open mind as you look for new projects. Pay particular attention to the types of sites you haven't built before. The same goes for plugins and clients in different industries. Don't be afraid to consider the unfamiliar. Perhaps that sounds counterintuitive. How can you develop a niche and be open-minded at the same time? It's all about gaining experience. If you've only built brochure-style sites – how will you know if eCommerce is a good fit? You'll only learn by rolling up your sleeves and trying. The trick is to find projects that won't overwhelm you. For example, a site that sells a single product could be the perfect match for a beginner. Avoid sites that require a heavy dose of expertise. The more types of projects you complete, the more data you'll gather. Use it to understand your pros, cons, likes, and dislikes.Look for Opportunities That Match Your PreferencesFor this section, we'll assume you have some experience building different kinds of websites. And perhaps you've found a potential niche. The next step is to look at the market and identify opportunities to make it work. Dedicating yourself to a niche is great – but it must be sustainable. Otherwise, you'll be stuck working on projects that don't match your preference. They might also get in the way of booking ideal gigs later on. Let's look at a few examples:Medical-Related WebsitesIn this scenario, we're focusing on a specific industry: the medical field, which is large and has a variety of potential niches. That includes doctor's offices, suppliers, non-profit organizations, etc. It might make sense to pick one or two of these subgenres to start. But which ones? Here are some things to consider:Geography: Are there potential clients in your area? Or are you willing to work with anyone, anywhere?Connections: Networking is always a handy skill – but it's vital when working within an industry. The right connections can help you find clients and expand your business.Features: Are there features that are common to medical websites? Do you have a reliable and efficient way to provide them?Budget: Research the costs associated with building websites in the industry. Finding specifics may be difficult. However, the goal is to determine how much you'll need to charge to be profitable – and how much clients are willing to spend.Competition: Can you identify other freelancers or agencies in this niche? Are they doing great work (or not)? A lot of competition may make it harder to book new clients. However, it might also be an opportunity to one-up those providing poor service.The above factors will help you determine whether the niche fits and give you ideas for standing out in the marketplace.Membership Websites and Online CommunitiesNext, we'll focus on a particular type of website. This niche is all about building online communities designed to serve members. The need for membership sites spans across industries and non-profit organizations. The factors in our first example still apply. However, some extra considerations revolve around technology:Plugins: What plugins will you use for building membership websites? Will you buy into an ecosystem (like WooCommerce and its extensions)? Does it make sense to choose different plugins based on project needs? This is useful for determining your tech stack and calculating software license fees.Third-party services: What services will you integrate into client websites? Think of payment gateways, mailing list services, customer relationship management (CRM) apps, web hosting, etc. There's also a chance to focus on specific tools. Note any fees associated with these services as it will help you provide accurate project estimates.Organizational size: Membership sites can have a few members or millions. Do you want to work with smaller organizations, big ones, or somewhere in the middle?The technical side of a niche is challenging and subject to change. But having a solid plan provides a great place to start.To Expand Your Niche or Not?There are a few reasons why you might want to expand your niche. Sometimes they're too narrow and don't generate enough revenue. In addition, the skills you've acquired in one area might also apply to others. It's an opportunity for growth in either case. The first is more about need, while the second is a chance to evolve. Once again, it's worth keeping an open mind when considering expansion. Look at related areas that could benefit your business and boost your bottom line. There is some risk involved and it's OK to be choosy. Before jumping in, ask yourself a few key questions:How will my current skills apply? Working with different industries or site types could mean learning new skills. Think about the potential impact on your time and revenue.Can I use the same themes and plugins? The ability to repurpose themes and plugins makes it easier to expand. Significant changes here can still be worthwhile – but beware of the required cost and effort.What are the most impactful differences? Even related industries and site types can have stark differences. That could be anything from legal requirements to client budgets. It's good to discover these things ahead of time.How will this change impact my current clients? Consider what an expansion means to your existing portfolio. Will you have less time to work with them? Will costs go up?Ideally, there should be a link between your current niche and the new one. The more similarities, the easier the transi...

In this episode, Lauren & Matt deep dive into book metadata and how it can better position your book in the market. Maximize your discoverability and reach with tips on choosing bookstore categories and BISAC codes, tools for keyword research, and best practices for making the most of your metadata.  Dive Deeper

Have you ever felt like you're meant for more, but you're not sure what that “more” is? In this episode of Employee to Boss, I sit down with Sairan Aqrawi, an engineer, leadership expert, and business coach who helps professionals uncover their hidden gems—the talents and passions they may have buried over time.Sairan shares her inspiring journey from a long career in engineering to coaching professionals on how to step into leadership, start businesses, and rediscover their true purpose. She explains why your past hobbies and interests might hold the key to your future success and how to take action—even if self-doubt is holding you back.If you've ever questioned your career path or struggled to find your niche, this episode is a must-listen!In this episode: How to uncover your hidden skills and passions Why finding your niche is about more than just business—it's about alignment The biggest fears professionals face when pivoting careers (and how to overcome them) The three essential steps to taking action on your dreams Why waiting for the "perfect time" will keep you stuck foreverAction Steps for the week: Write down three things you want to achieve in 2025. Take one action toward one of those goals today. Focus on your health—because success starts with taking care of yourself.Connect with Sairan:Instagram: https://www.instagram.com/sairanaqrawi/Mention Employee to Boss when reaching out to Sairan, and she'll gift you a free 1-hour coaching session to explore your next career or business move!Connect with me, Hayleigh Hayhurst:Steal my Podcast Launch Checklist for free: ⁠https://www.espressopodcastproduction.com/⁠checklist⁠Website: https://www.espressopodcastproduction.com/YouTube: https://www.youtube.com/@EspressoPodcastProductionInstagram: https://www.instagram.com/espressopodcastproduction/TikTok: https://www.tiktok.com/@espressopodproductionMusic: John Kiernan. www.johnkiernanmusic.comProduced by Espresso Podcast Production: https://www.espressopodcastproduction.com/Join the Conversation: What did you think of this episode? Share your thoughts and key takeaways with me on social media using the hashtag #EmployeeToBoss. If you enjoyed this episode, please leave a review and share it with your network.

Welcome to episode 266 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Karl Truman, a seasoned attorney with over 25 years of experience advocating for clients in Kentucky and Indiana.   A proud veteran of the United States Army, Karl served 28 years, retiring as a Lieutenant Colonel. His military service instilled in him a strong sense of discipline, leadership, and a commitment to serving those in need. After transitioning to law, Karl founded Karl Truman Law Office, where he has built a reputation for his client-first approach and unwavering dedication to justice.   Karl specializes in personal injury cases, including car and motorcycle accidents, and workers' compensation claims. His experience and passion for helping people who have experienced life-altering events set him apart in the legal community. Known for his personalized, hands-on approach, Karl treats each case with the care and attention it deserves.   Outside the courtroom, Karl is an active member of his community, supporting local charities, veterans' causes, and various civic organizations. He believes in the importance of giving back and fostering strong relationships both professionally and personally. When he's not working, Karl enjoys spending time with his family, traveling, and reading.     What you'll learn about in this episode:   1. Importance of Preparation and Active Participation in Legal Organizations:  - How to repare thoroughly for depositions and trials with written questions and exhibits.  - Join state trial lawyers organizations and legal groups for networking and learning from others' experiences.   2. Work Ethics and Business Building:  - Emphasize the need for hard work and dedication in building a successful law practice.  - Acknowledge that owning a business requires a significant time commitment and may not align with traditional work-life balance expectations.   3. Leveraging Unique Marketing Strategies and Finding Your Niche:  - Highlight the value of creating a unique selling proposition like a memorable phone number to set yourself apart in a competitive market.  - Identify and capitalize on personal passions or experiences to differentiate yourself in the legal field.   4. Networking and Building Connections:  - Stress the importance of networking within legal organizations and young lawyer groups for professional growth and expanding your reach.  - Encourage ongoing education to stay updated and enhance your skills as a lawyer.   5. Embracing Hard Work and Preparation:  - Emphasize the necessity of hard work and thorough preparation to achieve success in litigation and business management.  - Recognize that owning a business requires sacrifices in terms of time and effort but can lead to significant rewards in the long run.   Resources:  Website: https://trumanlaw.com/attorneys/attorney-karl-truman/ Facebook: https://bit.ly/3EmsfWB Twitter Handle: https://x.com/karltrumanlaw?s=11&t=8f1ZX-jcMuEQxpz40wLYKA LinkedIn Profile: https://www.linkedin.com/company/karl-truman-law-office/   Additional Resources:    https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind

Welcome to Mentoring with Geraldine and the Bite Size Podcast! We're kicking off a four-part series to help you build strong foundations for whatever lies ahead.After battling a nasty upper respiratory infection, I was reminded how important it is to have systems in place when life throws curveballs.Over the next few episodes, we'll chat about refining your niche, creating signature programs, building a solid support network, and scaling your business. In this first episode, we're diving into how to align your business with your passion—figuring out what excites you, what makes you stand out, and who you genuinely love working with. Plus, each episode comes with a handy worksheet, and by the end of the month, you'll have a full workbook to help you move forward with confidence!Download it here: https://www.geraldineheadley.com/podcast-downloads.If you're ready to take things to the next level, book a Focus Call at geraldineheadley.com to get personalised support. Check out the Done-for-You Program https://www.geraldineheadley.com/done-for-you-program-for-clients or explore the Paediatric Mastery Program https://www.geraldineheadley.com/paediatric-online-practitioner-mastery-course to see how I can help you streamline your success!

In this episode of the Quietly Visible podcast, host Carol Stewart speaks with Heather Black, founder and CEO of Supermums, about the power of finding your niche as an introverted leader. Heather shares her inspiring journey from being a quiet schoolgirl to building a thriving career empowering women in the Salesforce ecosystem. Heather discusses:✨ How understanding your strengths can boost confidence and authenticity.✨ Why finding your niche is a game-changer for introverted leaders.✨ Practical strategies for building visibility and personal branding in a way that feels aligned with introversion. Heather also opens up about how introverts can manage their energy, embrace their natural qualities, and create impactful careers. Whether you're navigating the workplace, building a personal brand, or considering a career pivot, this episode is packed with actionable insights to help you thrive. Learn more about Heather and Supermums, her initiative that has helped over 1,500 women enter flexible Salesforce careers, and discover how you can uncover your own "superpowers" to thrive as a leader. Wind out more about Supermums here or follow Heather on LinkedIn.

Rob Murray is the CEO and Co-founder of Intrigue Media, a Certified B Corp marketing agency that services landscaping companies across the US and Canada. Intrigue helps companies build a strong digital presence, generate consistent leads, and promote long-term growth. Under Rob's leadership, Intrigue has serviced over 1,000 clients since its inception in 2006. Rob has a background in marketing from the University of Guelph and hosts the IM Landscape Growth Podcast, where he shares insights from industry experts and discusses practical marketing tips. In this episode… Finding your niche can feel like discovering the missing piece of a puzzle. For many entrepreneurs, refining their focus is the key to unlocking business growth, but the process can be overwhelming. How do you determine where to direct your energy to maximize impact and create a purpose-driven business? According to Rob Murray, a seasoned entrepreneur and marketing expert, the key lies in aligning your values, expertise, and the needs of your most successful clients. He highlights that focusing on a specific niche not only improves customer satisfaction, but also allows you to stand out in a crowded marketplace. This intentional approach helped him transform a small marketing project into a thriving business by narrowing his focus to the landscaping industry, an area that yielded the highest level of engagement and growth. Rob emphasizes that niching down creates opportunities to build trust, deepen industry expertise, and deliver unparalleled value. In this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz sits down with Rob Murray, CEO and Co-founder of Intrigue Media, to discuss finding your niche and building a purpose-driven business. Rob shares how his company evolved from local advertising to a specialized digital marketing agency, the importance of aligning values with strategy, and actionable advice for overcoming common marketing mistakes.

Send us a textIn this episode, Andi and Tori chat with Kaye from Oh Kaye Quilting about her incredible journey from a casual quilter to a thriving entrepreneur in the quilting industry.Kaye shares how her passion for quilting blossomed into a successful business, offering insights into accidental entrepreneurship, the importance of community, and her multifaceted roles in the quilting world. From teaching and launching her Pro Stitcher course to diving into product creation, Kaye's story is full of inspiration and actionable advice.Whether you're a seasoned quilter, a creative entrepreneur, or simply curious about the quilting world, this episode will leave you inspired and motivated to pursue your own creative journey.

We're back with another episode of Craft Talk! Initially Rachele and I had planned to discuss a specific topic, but like most great conversations, some back roads and side streets were taken and although not anticipated, it ultimately led us into a fruitful topic of the “Niche”. “Finding Your Niche” has become a buzzword in social media and marketing circles. I, who sometimes have contrarian tendencies, shares doubts and gripes about the concept, while Rachele, a seasoned marketing expert with a focus on helping small businesses succeed in social media, provides a balanced perspective. She shares functional and practical tips in finding where we fit into all of this authentically but emphasizes how to avoid getting trapped by trends or algorithms. We hope that this conversation helps you take time to observe your goals, reasons and “why's” so you can ultimately present the most honest version of you online. Enjoy! About this Podcast : Craft Talk is a collection of interviews with people of different disciplines ranging from creativity, business, and lifestyle. By diving into my guest's story and learning about how they approach their craft, I hope that these conversations help you find different ways to improve your own! Say hi to me on Instagram @crafttalk.notes Website -  crafttalk.net

Rives is joined by Madison Sieli this week to discuss all things DALLAS! If you are looking for the perfect itinerary for your besties coming to visit, or wanting to know about all the new restaurants and bars opening up in Dallas soon, this is your guide!! Cheers! Madison's Socials: Madison's Instagram: https://www.instagram.com/madisieli?igsh=MXI2ZHUzM2F4a25sdg== Madison's TikTok: https://www.tiktok.com/@madisonsieli?_t=ZT-8tFvN8Ee5HP&_r=1Madison's YouTube: https://youtube.com/@madisonsieli?si=ibaQPORWpxC6T168 Thomas Blonde Candle: https://thomasblonde.com/products/thomas-blonde-signature-scent-blonde?variant=32440292147338&country=US¤cy=USD&utm_medium=product_sync&utm_source=google&utm_content=sag_organic&utm_campaign=sag_organic&tw_source=google&tw_adid=681129410636&tw_campaign=20786552098&gad_source=1&gclid=Cj0KCQiAqL28BhCrARIsACYJvkexmgxDX1Hm6uL2EPRQg0n3kFqiQcmm1dxTHBgcFOHmDLrI8c-8iEEaAnB3EALw_wcB Molly's Pregame TikTok: https://www.tiktok.com/t/ZT2R5Bjag/ Follow Me! Rives' Instagram: https://www.instagram.com/rives_lee/profilecard/?igsh=MXR4a2wwbjN1azlndg==Rives' TikTok: https://www.tiktok.com/@rives_lee?_t=8pCzVRLSb19&_r=1Spritz O'Clock YouTube Channel: https://youtube.com/@spritzoclockpodcast?si=7iSi3_aEIlyTa4eZ Spritz O'Clock Instagram: https://www.instagram.com/spritzoclockpod?igsh=MXdpcjRyNG5zeXZ5eA%3D%3D&utm_source=qrSpritz O'Clock TikTok: https://www.tiktok.com/@spritzoclockpodcast?_t=8pCzV3kBJIU&_r=1

Send us a textIf you have Boost or 1 on 1, check out our Discord here: http://bit.ly/43iwBqeGet the vidIQ plugin for FREE: https://vidiq.ink/boostpluginWant a 1 on 1 coach? https://vidiq.ink/theboost1on1Check out the video version here: https://youtu.be/0HPucaCMwrQIn this episode of Tube Talk, hosts Travis and Jenn discuss various strategies for growing a YouTube channel, including the importance of finding a niche, building a positive community, and understanding analytics. They also address common challenges such as copyright issues and the need for patience in the content creation journey. The conversation emphasizes the significance of audience engagement and the evolving nature of YouTube as a platform.00:00 Welcome to Tube Talk03:01 Health and Wellness in Content Creation06:08 Finding Your Niche on YouTube12:02 Managing Your Community16:00 Understanding Viral Content20:04 The Importance of Patience in Growth22:55 Niche Content for Blind Gamers26:03 Navigating Copyright Claims on YouTube30:03 Understanding Outlier Videos33:48 Analytics and Suggested Traffic40:01 Community Engagement and Content Creation

The author of “Going 1099: How To Become Solo Federal Sub-Contractor”, Dale Davidson, joined me on Ditching Hourly to discuss the journey of becoming a solo federal subcontractor.(00:00) - Introduction and Guest Welcome (00:17) - Dale Davidson's Background (00:49) - Navigating Hourly Billing in Government Contracts (01:39) - Transitioning to 1099 Subcontracting (04:01) - Importance of Security Clearance (05:51) - Client Relationships and Consulting (07:06) - Understanding Government Contracting (16:01) - Becoming a Prime Contractor (33:52) - Hiring Employees and Scaling Up (35:41) - Recruiting and Retaining Talent (36:24) - Scaling Up: Employees and Income (37:17) - The Soloist's Dilemma (38:53) - Challenges of Growing a Business (41:17) - The Admin Burden (48:02) - The Hourly Trap (49:39) - Government Contracting Insights (53:12) - Personal Stories and Advice (58:32) - Finding Your Niche and Passion (01:09:15) - Promoting the Book and Final Thoughts DALE'S LINKSDale's BookDale's LinkedInAI SUMMARYIn this conversation, Jonathan Stark and Dale Davidson discuss the journey of becoming a solo federal subcontractor, focusing on the challenges and opportunities within government contracting. They explore the nuances of hourly billing, the importance of security clearance, and the significance of client relationships. Dale shares insights on transitioning from employee to 1099 contractor, the role of subcontracting, and the complexities of government contracts. The discussion also touches on the mental shift required when moving from a corporate environment to self-employment, the importance of setting boundaries, and the value of understanding market demand.TAKEAWAYSHourly billing is the norm in government subcontracting.Security clearance can significantly increase your value in government contracting.Building strong client relationships is crucial for success as a contractor.Transitioning from employee to 1099 contractor offers more freedom and control.Subcontracting is a common practice in government work and can provide opportunities.Understanding the different types of government contracts is essential for contractors.Fixed price contracts are rare but can be negotiated successfully.Finding opportunities in government contracts requires diligence and networking. ----Do you have questions about how to improve your business? Things like:Value pricing your work instead of billing for your time?Positioning yourself as the go-to person in your space?Productizing your services so you never have to have another awkward sales call or spend hours writing another custom proposal?Book a one-on-one coaching call with me and get answers to these questions and others in the time it takes to get ready for work in the morning.Best of all, you're covered by my 100% satisfaction guarantee. If at the end of the call, you don't feel like it was worth it, just say the word, and I'll refund your purchase in full.To book your one-on-one coaching call, go to: https://jonathanstark.com/callI hope to see you there!

Get Jonathan's new book, The Obvious Choice at your favorite bookseller. Learn more here. 0:00 – Introduction1:47 – Self-Publishing vs Traditional3:19 – Finding Your Niche for Success6:49 – The Power of a Back Catalog11:25 – Self-Publishing vs. Traditional Publishing16:09 – The Content Hamster Wheel Myth19:11 – Focus on Real-World Impact23:15 – The Games of Influence vs. Business42:25 – The Four-Step Content Creation Framework53:05 – Thought Leadership vs. Influencership1:01:11 – Final Thoughts & How to Connect with Jon

Watch the YouTube version of this episode HEREAre you interested in learning more about trademark law? In this episode of the Maximum Lawyer podcast, host Tyson chats with Sonia Lakhany, who discusses her journey in trademark law and her educational brand, 4L. 4L provides legal education in trademark law and can help you understand how to brand a business.4L is all about providing continuing education to lawyers in a way that has not been done before. It not only tells you what something is, but shows you how to do it, which is a concept that is not popular in the legal field. With experience in trademark law, Sonia began teaching a 2 week course in trademark law which catapulted the business to delivering more courses to help people understand how to trademark and brand a business.Sonia speaks to the attractiveness of trademark law in comparison to other areas. Trademark law allows for more autonomy and flexibility due to not having to be in a courtroom or having multiple teams doing different work in order to achieve one goal. There is a small barrier for entry in trademark law, which makes it more lucrative as a practice.Listen in to learn more!2:36 The purpose of Pharrell as an educational brand7:23 The importance of trademark considerations in branding 12:19 The significance of branding in establishing a recognizable identity30:26 Why trademarks are an attractive area for attorneys Tune in to today's episode and checkout the full show notes here. Connect with Sonia:Website  Instagram Facebook Linkedin Youtube 

A self-described “failed production potter” Sue McLeod still very much makes her living from ceramics. Yet, she doesn't make her living from actually making pots… As is true with any industry, we often forget just how many different supporting and tangentially related sub-topics and professions there are available to us. And, at least for me, when we start to see those, a whole myriad of options opens up to how we just might make this crazy dream - of making a living from the things we make - actually work.Resources in this Episode:Sue's InstagramThe next 6 months is the make it or break it time for the Maker's Playbook! Please consider supporting the creation of this show by becoming a sustaining member. Click here to make a contribution of whatever amount you are comfortable.The Maker's Photography Styling System is coming back in 2025! Get on the waitlist by clicking here.Check out Sue's Glaze Classes here: suemcleodceramics.comIf you feel you've gotten even just $5 worth of value from listening to our episodes, would you please consider making a small contribution to sustain this show? Every little bit helps us to continue to bring these stories to your headphones! Click here to choose a one-time donation of any amount or become a sustaining member with a subscription that allows you to submit questions to our guests in advance!Love this podcast? Support an episode! Click here to learn more. Follow The Maker's Playbook on Instagram @themakersplaybookHave questions about the show or want to say Hi? Email us at: podcast (at) makers-playbook (dot) com

Marielle and Michelle are more than just sisters—they're best friends and the creative minds behind Elle & Elle Design Co., a brand and website design studio for women service providers, wellness professionals, and creative entrepreneurs. With a shared passion for helping clients show up authentically online, they've carved out a niche that empowers their clients to shine in a way that's as unique as they are. In this episode, we dive into their journey from students of our Bucketlist Bombshells Academy to co-founders of a successful design studio. Marielle and Michelle open up about the dynamics of working together as sisters, balancing their distinct strengths, and the power of mutual respect and complementary skills in a business partnership. We also explore their approach to brand and website design, especially their love for the Showit platform, which allows them to create personalized, visually dynamic sites for clients. They share insights into their process of finding a niche, maintaining a client-centric approach, and the importance of referrals and exceptional client experiences in their growth. Tune in as Marielle and Michelle reflect on the fulfillment they've found in entrepreneurship, building a flexible lifestyle that allows them to prioritize what matters most. From project management tips to personal growth insights, this episode offers a refreshing take on balancing business success with personal alignment. Don't miss this inspiring chat with the sister duo from Elle & Elle Design Co., filled with actionable advice and a peek behind the scenes of their unique entrepreneurial journey! Connect with Marielle & Michelle: https://elleandelledesignco.com/ (free IG bio links at bottom of page) https://www.instagram.com/elleandelledesignco/ https://elleandelledesignco.com/services https://www.youtube.com/channel/UCyp4yghMozWTAahT0PHSrJA Connect with Cassie & Shay: Programs: https://bucketlisbombshells.com/programs Free Community: https://www.facebook.com/groups/bucketlistbombshellscommunity Instagram: https://www.instagram.com/bucketlistbombshells

Founder & CEO of Harkey Group, Scott Harkey, delves into the intricacies of finding your niche market. Discover how identifying and targeting a specific market segment can lead to more effective marketing strategies and better business outcomes. Gain insights into the importance of niche marketing and how it can set your business apart in a competitive landscape. Show NotesConnect With: Scott Harkey: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Episode 70.  In this episode of the Lifetime at Work podcast, host Greg Martin interviews Eugene Polevoy, co-founder of Blue C Capital, a private equity firm focused on investing in service-based businesses. Eugene shares his career journey from being an automotive mechanic to starting his own private equity fund. They discuss Eugene's early days in investment banking at BMO, his extensive experience in private equity at ONCAP and Imperial Capital, and his strategic approach to investing in service-based businesses. Eugene highlights the importance of having a unique angle, leveraging digital marketing skills, and making data-driven decisions. He also talks about the challenges he faced and the factors that led him to establish his own firm.00:00 Introduction to the Podcast and Guest01:11 Eugene's Current Role and Focus03:25 Early Career and Background07:05 Transition to Private Equity11:16 Learning and Growing in Private Equity14:49 Insights on Investment Banking19:10 Developing Investment Strategies22:52 Balancing Fund Mandates and Flexibility25:38 Leveraging Digital Marketing in Business Growth27:22 Transition from ONCAP and New Opportunities27:53 Exploring the Auto Aftermarket and Housing Industries30:46 Challenges and Decisions in Private Equity33:15 Building Frontier and Entrepreneurial Ventures38:55 Raising Capital and Investment Strategies46:35 Finding Your Niche in Service-Based Industries50:27 Conclusion and Contact Information