Podcasts about glossier

American business executive

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All Of It
The Rise and Fall of Glossier

All Of It

Play Episode Listen Later Dec 5, 2023 23:37


The makeup brand Glossier developed a cult-like following thanks to genius marketing tactics and a strong vision from founder and CEO Emily Weiss. But eight years later, Weiss stepped down. Why? Journalist Marisa Meltzer joins us to discuss her new book, Glossy: Ambition, Beauty, and the Inside Story of Emily Weiss's Glossier.  

DTC POD: A Podcast for eCommerce and DTC Brands
#299 - Ben Sharf, Platter - How To Build A Storefront To Convert Millions In Sales

DTC POD: A Podcast for eCommerce and DTC Brands

Play Episode Listen Later Nov 30, 2023 43:35


Episode brought to you by More Staffing & Capital OneNeed a new business card? Get in touch with our friend at Capital One Heather Clohessy - heather.clohessy@capitalone.comJoin 15k founders and marketers & get our pod highlights delivered directly to your inbox with the DTC Pod Newsletter!On this episode of DTC pod we cover:1. Shopify's Ecosystem of Apps2. Home page experience3. Cart and Checkout4. Tools and Strategies provided by Platter5. Importance of Social Proof in E-Commerce6. Recommendations for Brands7. What to build natively into platformTimestamps00:00 App ecosystem within Shopify05:37 Left Gopuff, started Platter, focused on pain points.09:25 Key ways to get your site to convert better.13:45 Importance of ecommerce frameworks and targeting strategies.15:34 Upmarket components, operational efficiencies, debunking myths in storefronts.20:17 Discussing value, tools, and purpose for store owners.22:10 Native integration gamifies shopping to boost sales.28:40 Social proof and user experience crucial for conversion.33:18 Limited budget means trusting our expertise upfront.35:23 Focus on proper onboarding for successful transitions.40:12 Challenges in scaling customer success and prioritizing.42:00 Ambitious product launch, social connection.Shownotes powered by CastmagicPast guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more. Additional episodes you might like:• #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth• #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content• #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views• #219 JT Barnett: The TikTok Masterclass For Brands• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook• ​​​​#243 Kian Golzari - Source & Develop Products Like The World's Best Brands-----Have any questions about the show or topics you'd like us to explore further?Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?Check out our newsletter hereFollow us for content, clips, giveaways, & updates!DTCPod InstagramDTCPod TwitterDTCPod TikTok Ben Sharf - Co-Founder at PlatterRamon Berrios - Co-Founder of Trend.ioBlaine Bolus - Co-Founder of Castmagic

Bedside
Leaning into Play, Embracing Creativity & Showing Up with MAKE Beauty founder Carrie Barber

Bedside

Play Episode Listen Later Nov 22, 2023 56:23


This week I'm joined by my friend Carrie Barber, the owner and creative genius behind MAKE Beauty, as she covers all things business and play. On this episode Carrie shares with Bedside the challenges she's faced building a brand around beauty norms, how she manages anxiety, sets goals, and builds connections. She also draws parallels between beauty and sex, and dishes her take on getting experimental.We're chatting:challenging beauty normssetting goalsbuilding connectionsleaning into creativityembracing your strengthsshowing up human design overcoming perfectionism

HerMoney with Jean Chatzky
Ep 398: The Last Girlboss with Marisa Meltzer

HerMoney with Jean Chatzky

Play Episode Listen Later Nov 22, 2023 51:17


What ever happened to the “girlboss”? There was Audrey Gelman founder of the women-only social club and networking space the Wing, Tyler Haney of sustainable workout brand Outdoor Voices, and perhaps the most popular of them all, Emily Weiss of the cult favorite beauty brand Glossier. Marisa Meltzer, author of Glossy: Ambition, Beauty and the Inside Story of Emily Weiss's Glossier joins us to break down why most (if not all) of these girlboss empires have crumbled — and why we often give men a break when women are held to higher standards. In Mailbag, we hear from a listener who is looking for advice on how to help her daughter improve her credit score, and we sit down with Christine Roberts, President of Citizens Pay, to discuss the best ways to pay for purchases over time. For our money tip of the week, our best advice for saving just a little bit of money if you feel like you can't get out of the cycle of living paycheck-to-paycheck.  Join the HerMoney community! For the latest episode drops and financial news-you-can-use, subscribe to our newsletter at Hermoney.com/subscribe! The HerMoney with Jean Chatzky podcast is sponsored by Edelman Financial Engines. The podcast team and its host are neither employees nor clients of EFE, however, the show does receive fixed compensation and is a paid endorser and therefore has an incentive to endorse EFE and its planners. To learn more about the sponsorship, please visit PlanEFE.com/HerMoney. Please contact advertising@airwavemedia.com if you would like to advertise on our podcast, and to learn more about Airwave, head to www.airwavemedia.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

通勤十分鐘 On The Way To Work
S5EP211 DTC品牌Glossier進軍Sephora成績單 與 星巴克的紅杯子罷工日 為什麼員工壓力山大 與 面對失敗的心態分享

通勤十分鐘 On The Way To Work

Play Episode Listen Later Nov 19, 2023 21:52


大家週一愉快!本集節目為台灣時間11/18節目 如何開啟Podcast訂閱服務: https://tinyurl.com/yerxluu8 加入Slack群組連結(Apple): https://othewaytowork.com/pages/apple-podcast%E8%A8%82%E9%96%B1%E7%94%A8%E6%88%B6%E8%A1%A8%E5%96%AE%E5%A1%AB%E5%AF%AB 加入Slack群組連結(Patreon): https://othewaytowork.com/pages/patreon%E8%A8%82%E9%96%B1vip Patreon訂閱往這邊走: https://www.patreon.com/onthewaytowork 免費訂閱通勤精釀電子報:https://othewaytowork.com/pages/otwcraft 合作邀約請聯繫:onthewaytowork2020@gmail.com IG: @onthe_waytowork https://www.instagram.com/onthe_waytowork/ 日常生活IG: @onthe_way.daily Powered by Firstory Hosting

I'm Absolutely Fine! by The Midult
Episode 180: Beauty Special

I'm Absolutely Fine! by The Midult

Play Episode Listen Later Nov 16, 2023 32:35


How to look like a fully-functioning woman? The odds are against us BUT…'tis the season of miracles after all. So, Annabel has a rummage through her drawers to put together a beauty box selection of old favourites and new wonders to try and fix our faces. And bodies. And spirits. Emilie falls in love with Sun Bum's Glow 30. We get transported back to our late 20s by REN's Moroccan Rose Otto, and find that every woman needs a bit of Clarins, Charlotte Tilbury and Glossier in her arsenal. There's budget beauty, a bust-the-bank mascara, a lot of wisdom (Annabel) and some idiocy (Emilie). Go from sickly, consumptive Victorian child to fully functioning woman in a flash…Plus if you head to Instagram (@themidult) we're running a competition…   Starring…   REN Moroccan Rose Otto Body Wash Nécessaire Body Wash Eucalyptus Dr Bronner Eucalyptus Pure-Castille Liquid Soap Beauty Pie Firewall Blend Bath & Shower Oil & Niacinamide Drops Clarins L'Huile Tonique Sol de Janeiro Beija Flor Elasti-Cream CeraVe Body Lotion Farmacy Green Clean Cleansing Balm Trinny London Enzyme Balm Cleanser Dermalogica Daily Microfoliant Revolution X Sali Hughes Better in 5 Express Exfoliating Mask Vichy Normaderm 3-in-1 Nivea Soft Moisturiser RMS Beauty Primer Glossier Future Dew & Stretch Balm Concealer & Boy Brow SunBum Glow 30 Erborian CC Cream in Doré & Eye Cream in Doré Charlotte Tilbury Healthy Glow & Invisible UV Flawless Primer Drunk Elephant Sunshine Drops Dr Hauschka Rose Day Cream & Translucent Bronzing Tint Hourglass Veil Hydrating Skin Tint Ilia Super Serum Skin Tint SPF 30 & True Skin Serum Concealer Rose Inc Soft Light Skin Smoothing Liquid Foundation & Brow Renew & Lip/Cheek Colour in “hydrangea” Merit Blusher Hannah Martin & Ciaté brushes Benefit They're Real mascara Westman Atelier mascara Hermes Rosy lip enhancer Hershesons Almost Everything Cream Learn more about your ad choices. Visit megaphone.fm/adchoices

DTC POD: A Podcast for eCommerce and DTC Brands
#298 - Moe Hayek, Limitless - Hitting 7 Figures With Tiktok Shop

DTC POD: A Podcast for eCommerce and DTC Brands

Play Episode Listen Later Nov 16, 2023 53:42


Episode brought to you by More Staffing & Capital OneNeed a new business card? Get in touch with our friend at Capital One Heather Clohessy - heather.clohessy@capitalone.comJoin 15k founders and marketers & get our pod highlights delivered directly to your inbox with the DTC Pod Newsletter!On this episode of DTC pod we cover:1. TikTok Strategies for Successful Ecommerce Brands2. Insights on Entrepreneurship3. Observations on Apps and Lifetsyle4. Discussions on Manufacturing & Branding5. Health-focused Industries & Biohacking Companies6. Experiences from Moe Hayek's Plant Business Venture7. Moe's Work as an Ecommerce Consultant8. Discussion on TikTok Shops9. Moe's Venture: Online Plant Selling Business10. Moe's Future Business StrategiesTimestamps03:58 Getting Trademark for famous Limitless movie pill, NZT 48.07:32 Successful ecommerce brands use TikTok, hiring creators to stimulate virality and boost sales.09:54 Struggled with Organic Social until achieving success.14:07 Influencer rates are uncertain; aim for multi-platform creators.17:03 Working with several creators improved video and product presentation.18:23 TikTok Shop is emulating Amazon's successful infrastructure and SEO dominance.23:25 Leverage TikTok Shop to automate affiliate marketing, creating viral content.25:12 Instagram's non-shopping design fails compared to TikTok's entertaining, profitable shopping experience.29:15 Made $2 million selling plants online; experienced difficulties.34:01 Culture pushes quick profit; thoughtful product development yields millions.37:12 Invest in packaging, build community brand, maximize profits.41:01 Incubation involves leveraging resources to maximize market opportunities, particularly in supplements and beauty.44:35 Future health industry trends: energy maintenance and tailored supplements.46:53 A brand is consistent, targeted communication over time.48:41 Entrepreneurs should develop key skills and assist brands lacking online presence.51:50 Feels lucky, enjoys in-person meetings, balances life.Shownotes powered by CastmagicPast guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more. Additional episodes you might like:• #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth• #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content• #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views• #219 JT Barnett: The TikTok Masterclass For Brands• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook• ​​​​#243 Kian Golzari - Source & Develop Products Like The World's Best Brands-----Have any questions about the show or topics you'd like us to explore further?Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?Check out our newsletter hereFollow us for content, clips, giveaways, & updates!DTCPod InstagramDTCPod TwitterDTCPod TikTok Moe Hayek - Partner at LimitlessRamon Berrios - Co-Founder of Trend.ioBlaine Bolus - Co-Founder of Castmagic

Radio Cherry Bombe
Ghia Founder Mélanie Masarin On Changing The Beverage Industry

Radio Cherry Bombe

Play Episode Listen Later Nov 13, 2023 40:20


Mélanie Masarin is the founder and CEO of Ghia, the non-alcoholic aperitif that has taken the beverage world by storm. Melanie joins host Kerry Diamond to share how the Ghia brand came to be, what she learned working at Glossier and Dig, and what's next for her groundbreaking brand. Thank you to OpenTable and The Republic of Tea for supporting this episode. Click here for more information on the Cherry Bombe + OpenTable “Sit With Us” series.Hosted by Kerry DiamondProduced by Catherine Baker and Jenna SadhuEdited by Jenna SadhuEditorial Assistant Londyn CrenshawMusic by Tralala, “All Fired Up”Radio Cherry Bombe is a production of The Cherry Bombe Podcast Network. Subscribe to our newsletter and check out past episodes and transcripts here. More on Mélanie: Instagram, Ghia, website

DTC POD: A Podcast for eCommerce and DTC Brands
#297 - William Gasner, Stack Influence: How To Win With MicroInfluencers

DTC POD: A Podcast for eCommerce and DTC Brands

Play Episode Listen Later Nov 9, 2023 48:26


Episode brought to you by More Staffing & Capital OneJoin 15k founders and marketers & get our pod highlights delivered directly to your inbox with the DTC Pod Newsletter!On this episode of DTC pod we cover:1. Introduction of Guest: William Gasner2. Concept of Micro-Influencer Marketing3. Importance of Data Analysis in Influencer Marketing4. The Role of Stack Influence5. Influencer-Brand Collaboration Strategies6. Potential Challenges in Influencer Marketing7. Future Predictions and Social Media TrendsTimestamps03:18 Smaller creators provided cost-effective marketing solutions.07:41 Platforms expand influencer markets, management solutions emerge.10:13 Authentic brand representation through product compensation model.14:32 Building brand momentum is crucial for creators.17:43 Setting expectations, volume over obsessing, multi-platform challenges.22:41 Early brand content strategy: test, validate, scale.24:28 Influencer marketing and positive branding are crucial.27:02 Managing creators varies from handholding to autonomy.31:02 Oatley's genius ad went viral with ping-pong.36:33 Analyze data, control experiments, avoid simultaneous initiatives.39:02 Halo effect leads to replicated, influential content.41:56 Organic content gains trust, but ads deter buyers.45:54 QVC essential in US, influencer evolution, social commerce.47:42 Stackinfluence.com: Find us on all socials. Email.Shownotes powered by CastmagicPast guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more. Additional episodes you might like:• #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth• #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content• #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views• #219 JT Barnett: The TikTok Masterclass For Brands• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook• ​​​​#243 Kian Golzari - Source & Develop Products Like The World's Best Brands-----Have any questions about the show or topics you'd like us to explore further?Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?Check out our newsletter hereFollow us for content, clips, giveaways, & updates!DTCPod InstagramDTCPod TwitterDTCPod TikTok William Gasner - Co-Founder & Chief Marketing Officer at Stack InfluenceRamon Berrios - Co-Founder of Trend.ioBlaine Bolus - Co-Founder of Castmagic

Fat Mascara
Ep. 509: The Week's Beauty News with Guest Co-Host Pamela Edwards Christiani

Fat Mascara

Play Episode Listen Later Nov 8, 2023 43:11


Jenn welcomes multi-hyphenate beauty guru Pamela Edwards Christiani, a journalist (formerly Essence & People), astrologer, and aspiring voice actor, as her guest co-host while Jess has the week off. On deck for discussion: pre-teen skincare routines; Bath & Body Works' ridiculous lineup of holiday scents; the FBI warning that hackers are targeting plastic surgeon's offices (Pamela says Pluto's upcoming transit in Aquarius may cause all sorts of digital upheaval); how the FDA's proposed ban on formaldehyde in hair relaxers may reignite CROWN Act legislation at the federal level; a Glossier-themed bat mitzvah in Los Angeles; and Raise A Wands for amazing lip balms, inclusive TV series, and Dr. Ryan Turner's TRNR Skin. Products mentioned in this episode: shopmy.us/collections/296436Episode recap with links: fatmascara.com/blog/ep-509Sponsor links & discount codes: fatmascara.com/sponsorsPrivate Facebook Group: Fat Mascara Raising a WandSocial media: @fatmascara, @jessicamatlin, @jenn_editSubmit a "Raise A Wand" product recommendation and be featured on the show: email info@fatmascara.com or leave a voicemail at 646-481-8182 Become a member at https://plus.acast.com/s/fatmascara. Hosted on Acast. See acast.com/privacy for more information.

Beauty & Bubblor
243. Kändissminket, budgetälsklingen och beautyboxen

Beauty & Bubblor

Play Episode Listen Later Nov 7, 2023 54:05


Emma har varit i England. Och självklart så kommer hon hem med färska recensioner från några väl utvalda beautybutiker som hon besökte i London. Först ut: Glossier! Emma berättar vilka tre produkter som hon plockade med sig - givetvis var en av dem storfavoriten “Future Dew”. Detta härliga lilla serum är dock inte superbilligt. Därför tipsas det också om en liknande produkt, snällare mot plånboken. Emma besökte också Victoria Beckham Beauty. Även där åkte det med lite göttigheter hem till Sverige. Men Emma ångrar faktiskt att hon inte köpte en viss sminkprodukt. Hon berättar vilken och varför. Sist men inte minst så sprang hon in på Boots och köpte en budget-concealer som länge varit en favorit. Dessutom: i veckans avsnitt så berättar Frida och Emma äntligen vilka produkter som de har valt att ha med i sin alldeles egna beautybox, och varför just dessa!Klippning: Gabriella LahtiEn podd från Aller Media. Hosted on Acast. See acast.com/privacy for more information.

DTC POD: A Podcast for eCommerce and DTC Brands
#296 - Jessica Young, Bubble Goods - Building a Marketplace for CPG Brands

DTC POD: A Podcast for eCommerce and DTC Brands

Play Episode Listen Later Nov 2, 2023 51:57


Episode brought to you by More Staffing & Capital OneJoin 15k founders and marketers & get our pod highlights delivered directly to your inbox with the DTC Pod Newsletter!On this episode of DTC pod we cover:1. Introduction to Bubble Goods2. The Journey of Jessica Young3. The Purpose of Bubble Goods4. Strategies and Features of Bubble Goods5. Marketing and Growth Strategies6. Customer and Brand Relationship7. Bubble Goods' Target Customer8. Importance of Curation in the MarketplaceTimestamps02:53 Jessicas start06:54 First teammember at Daily Harvest08:32 Seeking mentorship for navigating unfamiliar territory.12:48 Fast-paced startup, focus on product and growth.17:31 Supply and demand, sales, consumer overwhelm, discovery.19:15 Etsy-style marketplace for health food brands.24:30 Curation trend important for marketplace success.25:17 Brands expand sales through various online channels.31:01 New Naples pizzas flash frozen and shipped.33:29 Marketplaces benefit from promotion and brand alignment.38:11 Get brands, scale demand, grow.41:36 Submit under criteria, white background, Canva templates, easy flow.45:26 Promotion is invaluable for brand growth.47:54 High standards, transparency, brand partners, trust.49:21 Investing in brand story for ultimate conversion.Shownotes powered by CastmagicPast guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more. Additional episodes you might like:• #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth• #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content• #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views• #219 JT Barnett: The TikTok Masterclass For Brands• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook• ​​​​#243 Kian Golzari - Source & Develop Products Like The World's Best Brands-----Have any questions about the show or topics you'd like us to explore further?Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?Check out our newsletter hereFollow us for content, clips, giveaways, & updates!DTCPod InstagramDTCPod TwitterDTCPod TikTok Jessica Young - Founder of Bubble GoodsRamon Berrios - CEO of Trend.ioBlaine Bolus - Co-Founder of Castmagic

Talk'n Shopify with Zyber - eCommerce
Crafting Authenticity: Layla Kaisi on the Evolution of Bespoke Jewelry

Talk'n Shopify with Zyber - eCommerce

Play Episode Listen Later Oct 31, 2023 33:33


Dive into a captivating conversation with Layla Kaisi, the innovative founder of Layla Kaisi Collection. Layla shares the heart of 'bespoke' jewelry, emphasizing personal stories and authenticity. Drawing inspiration from brands like Glossier, she underscores the power of community in brand-building. Layla delves into the challenges she's faced, the transformative power of perseverance, and her vision for the future of fine jewelry. From the importance of self-belief to pushing boundaries, Layla's insights are a treasure for all e-commerce enthusiasts. Discover the essence of individuality and the stories that resonate at Layla Kaisi Collection.

Coco Mocoe Tarot
Why did everyone want Glossier to fail?

Coco Mocoe Tarot

Play Episode Listen Later Oct 30, 2023 42:27


Today is an honest book review and deep dive into the trending book, Glossy by Marisa Meltzer. It is a profile piece about Emily Weiss and Glossier. But who is she?  Emily Weiss is the founder of the popular beauty brand, Glossier. She was introduced to the world as a Teen Vogue intern on the MTV show, ‘The Hills', starring Lauren Conrad. She would go on to create the popular beauty blog ‘Into The Gloss' which would be the catalyst for her billion-dollar company, Glossier.  What can we learn from “trendy” beauty brands like Glossier and female founds like Emily Weiss? Let's dive in.  My next book review will be the Britney Spears memoir, ‘The Women in Me'. Let me know what other trending topics and books you want me to cover from a marketing perspective!  TIME STAMPS: Introduction - 0:00  The Glossy Book + Author - 2:20 Emily Weiss - 4:38  “Into the Gloss” - 7:15  Glossier - 12:47 Glossier's Height - 16:26  Celebrity Name Drops - 22:40 Glossier's Mistakes - 26:18  How can Glossier become “cool” again? - 35:10 Follow Coco on social media:  Instagram: instagram.com/cocomocoe TikTok: tiktok.com/@cocomocoe YouTube: https://youtube.com/@CocoMocoe?si=x8WFaM-iNp_xOMn_  Join the #AheadOfTheCurve Discord: https://discord.gg/drDBjzVXnp  Thank you for listening to ‘Ahead of the Curve with Coco Mocoe' wherever you find your favorite podcasts! Tune in weekly for deep dives into trending topics, pop culture and celebrity interviews - all from a marketing expert's perspective.  You can buy the book here (Thank you for using link as I get a percentage of the profits from my link): https://amzn.to/3QeJ1JC  For business inquiries, email: cocomocoe@whalartalent.com  

Snacks Daily

One big reason rents are rising is AI Landlords — Two software companies are helping more and more landlords jack up rents.One year ago, Glossier made a big pivot: Going from direct-to-consumer to selling in Sephora stores — It's how Glossier went from awareness to action.And Amazon won last week's Big Tech earnings, but we have to talk about the real surprise: Amazon's Droid Army — Amazon has 750K robots… and some of them now look like humans.$LVMUY $AMZNSubscribe to our newsletter: tboypod.com/newsletterWant merch, a shoutout, or got TheBestFactYet? Go to: www.tboypod.comFollow The Best One Yet on Instagram, Twitter, and Tiktok: @tboypodAnd now watch us on YoutubeSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

The Twelfth House
PREVIEW 12+ Mini Course: What Astrology, Archetype Journeys, Manifestation Cults, Glossier, and Your Future Million Dollar Idea All Have in Common

The Twelfth House

Play Episode Listen Later Oct 27, 2023 11:01


Whether you're a seasoned entrepreneur or just starting out, join us for a deep dive into the world of framework development. Listen to the full episode and be armed with the tools and insights to craft your very own roadmap to success, resulting in beneficial content and monetizable offerings. Key Takeaways: Nurturing creativity, spirituality, and inspiration in business practices Unlocking abundance, ease, and manifestation, particularly in the year's final quarter Michelle Pellizzon's path from concept to innovation with 'Species' Establishing a clear op-ed and meaning-making system as vital for successful ventures Archetypes and stages of awareness in Holisticism's user journey Michelle's entrepreneurial journey, the power of defining what you're not, and the value of unique perspectives in content creation Want more? Go behind the scenes…Green Room 02: Our Hyperfixation Rollercoaster: The Obsession to Aversion Pipeline

Social Media Decoded
Chasing Clouds: Why Going Viral Isn't the Social Media Holy Grail

Social Media Decoded

Play Episode Listen Later Oct 27, 2023 13:24


This is what you need to know before trying to go viral. In this episode, host Michelle Thames talks about going viral on social media, and why going viral isn't all that it's cracked up to be. Michelle shares the challenges of going viral and how focusing on viral content can hurt your business. She shares what to focus on instead, and how brands like Glossier and Fenty Beauty have grown a strong community and loyal customer base without focusing on going viral. --Catch up on other podcast episodes on Apple and SpotifyWatch the Social Media Decoded Podcast on YouTubeFollow Michelle on InstagramJoin Michelle's Cashflow Queens Facebook groupLeave a review for Social Media Decoded Support the show

DTC POD: A Podcast for eCommerce and DTC Brands
#295 - Jeremy Barbara, Sundays - How The Best Brands Scale Profitably Through Influencers

DTC POD: A Podcast for eCommerce and DTC Brands

Play Episode Listen Later Oct 26, 2023 47:05


Episode brought to you by Trend & Finaloop.Join 15k founders and marketers & get our pod highlights delivered directly to your inbox with the DTC Pod Newsletter!On this episode of DTC pod we cover:1. Introduction to Jeremy Barbara and Sundays2. YouTube as an Effective Platform for Influencer Marketing3. Creating a Strategy for Influencer Campaigns4. Successful Influencer Campaign Examples5. Team Structure for Influencer Marketing6. Advertising on Different Platforms7. Tracking and Evaluating Influencer Campaign Performance8. Pricing and Budgeting for Influencer Marketing9. Testing Influencers and Building RelationshipsTimestamps03:23 Building influencer program: test, optimize, scale.05:52 Jeremy, variety of companies, strategy, influencers, products.11:00 Influencer marketing often starts with one person.12:23 How to find affordable channels.18:11 Influencer rates vary based on platform, agency. 20:14 Not all platforms are equal, be strategic.23:01 Using links, codes, surveys, and influencers to track YouTube video success.26:19 Driving clear CTAs with trackable campaigns.30:44 Coming up with unique creative.34:01 Limited time, optimize CPA, reach, influencers.38:10 TikTok Shop42:32 Understand audience demographics, come across opportunities naturally.44:15 Audience movement across channels signals influence.Shownotes powered by CastmagicPast guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more. Additional episodes you might like:• #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth• #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content• #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views• #219 JT Barnett: The TikTok Masterclass For Brands• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook• ​​​​#243 Kian Golzari - Source & Develop Products Like The World's Best Brands-----Have any questions about the show or topics you'd like us to explore further?Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?Check out our newsletter hereFollow us for content, clips, giveaways, & updates!DTCPod InstagramDTCPod TwitterDTCPod TikTok Jeremy Barbara - Head of Influencer Marketing at SundaysRamon Berrios - CEO of Trend.ioBlaine Bolus - Co-Founder of Castmagic

World Changing Ideas
‘Five Nights at Freddy's' director Emma Tammi talks about horror innovation

World Changing Ideas

Play Episode Listen Later Oct 25, 2023 49:48


Halloween season is here! And actor-director-producer Emma Tammi joined us to chat about her upcoming film, Five Nights at Freddy's, based on the popular video game franchise. She told us all about adapting a video game to a movie, working with large animatronic puppets, and creating a horror movie that's aimed at a PG-13 audience. But the scariest part of the movie process, according to Emma? Reading the reviews. . . .Opening Friday, October 27, in theaters and on Peacock, Five Nights at Freddy's is produced by the spooky creatives at Blumhouse with the murderous mascots from Jim Henson's Creature Shop. Everyone feels like they have a book in them. Well, Roya Shariat proved it! The Glossier director of social impact and brand partnerships shared her tips on working a full-time job while pursuing her passion project. Spoiler: There's no such thing as balance. It's more of a trade-off. “It's something I continue to struggle with,” says Roya, “and I'd say I'm not the best at dividing my time. It's using my nights and weekends for that passion project and being a little ruthless sometimes about not going to socialize this month because I've got to work on this book proposal . . . It's just, sometimes, not sleeping and sometimes working seven days a week.” Her cookbook, Maman and Me, is available now in bookstores around the U.S and coming soon to global markets. For more MIC behind-the-scenes, check out Yaz at @yazzyg on Instagram and Josh @joshuagchris on Tiktok!

Creative Conversation
‘Five Nights at Freddy's' director Emma Tammi talks about horror innovation

Creative Conversation

Play Episode Listen Later Oct 25, 2023 49:48


Halloween season is here! And actor-director-producer Emma Tammi joined us to chat about her upcoming film, Five Nights at Freddy's, based on the popular video game franchise. She told us all about adapting a video game to a movie, working with large animatronic puppets, and creating a horror movie that's aimed at a PG-13 audience. But the scariest part of the movie process, according to Emma? Reading the reviews. . . .Opening Friday, October 27, in theaters and on Peacock, Five Nights at Freddy's is produced by the spooky creatives at Blumhouse with the murderous mascots from Jim Henson's Creature Shop. Everyone feels like they have a book in them. Well, Roya Shariat proved it! The Glossier director of social impact and brand partnerships shared her tips on working a full-time job while pursuing her passion project. Spoiler: There's no such thing as balance. It's more of a trade-off. “It's something I continue to struggle with,” says Roya, “and I'd say I'm not the best at dividing my time. It's using my nights and weekends for that passion project and being a little ruthless sometimes about not going to socialize this month because I've got to work on this book proposal . . . It's just, sometimes, not sleeping and sometimes working seven days a week.” Her cookbook, Maman and Me, is available now in bookstores around the U.S and coming soon to global markets. For more MIC behind-the-scenes, check out Yaz at @yazzyg on Instagram and Josh @joshuagchris on Tiktok!

Most Innovative Companies
‘Five Nights at Freddy's' director Emma Tammi talks about horror innovation

Most Innovative Companies

Play Episode Listen Later Oct 25, 2023 49:48


Halloween season is here! And actor-director-producer Emma Tammi joined us to chat about her upcoming film, Five Nights at Freddy's, based on the popular video game franchise. She told us all about adapting a video game to a movie, working with large animatronic puppets, and creating a horror movie that's aimed at a PG-13 audience. But the scariest part of the movie process, according to Emma? Reading the reviews. . . .Opening Friday, October 27, in theaters and on Peacock, Five Nights at Freddy's is produced by the spooky creatives at Blumhouse with the murderous mascots from Jim Henson's Creature Shop. Everyone feels like they have a book in them. Well, Roya Shariat proved it! The Glossier director of social impact and brand partnerships shared her tips on working a full-time job while pursuing her passion project. Spoiler: There's no such thing as balance. It's more of a trade-off. “It's something I continue to struggle with,” says Roya, “and I'd say I'm not the best at dividing my time. It's using my nights and weekends for that passion project and being a little ruthless sometimes about not going to socialize this month because I've got to work on this book proposal . . . It's just, sometimes, not sleeping and sometimes working seven days a week.” Her cookbook, Maman and Me, is available now in bookstores around the U.S and coming soon to global markets. For more MIC behind-the-scenes, check out Yaz at @yazzyg on Instagram and Josh @joshuagchris on Tiktok!

DTC POD: A Podcast for eCommerce and DTC Brands
#294 - Paul Jarrett, Bulu - How The Best Brands Nail Logistics & Fulfillment

DTC POD: A Podcast for eCommerce and DTC Brands

Play Episode Listen Later Oct 19, 2023 54:16


Episode brought to you by Trend & Finaloop.Join 15k founders and marketers & get our pod highlights delivered directly to your inbox with the DTC Pod Newsletter!On this episode of DTC pod we cover:1. Importance of personal relationships in business2. Proactive measures for building connections3. Challenges and solutions in logistics and fulfillment4. Trends in the vitamins and supplements industry5. The significance of research and negotiation in sourcing products6. Scaling challenges and the impact on operations7. Focusing on the right aspects of running a businessTimestamps02:19 Unlocking brand potential through logistics, no minimums.03:27 Action sports engineer finds value in baby industry.05:56 Vitamins, makeup, coconut, pets, sales, negotiations, fulfillment.08:48 Unlocking brand potential, saving money, finding clients.15:06 Understanding the human effort behind logistics.16:29 Direct-to-consumer brands need efficient supply chains. When should they consider using a Three PL?20:24 10k customers start experiencing difficulties; 14k is critical.24:33 Brands should focus on solving specific problems.27:00 Gift set, dog birthday cake - Shopify, BigCommerce, EDI compliance.31:39 Subscription-based supplement brand needs efficient tech stack.34:28 Extensive connects to logistics and networks 3PLs.39:37 Smooth transition for onboarding and brand management.40:39 Pet brand without sales wants to monetize.45:13 Agnostic packaging and product management, saving money.47:10 Find similar product sources using Import Yeti.50:18 Establish relationships, pick up the phone.Shownotes powered by CastmagicPast guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more. Additional episodes you might like:• #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth• #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content• #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views• #219 JT Barnett: The TikTok Masterclass For Brands• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook• ​​​​#243 Kian Golzari - Source & Develop Products Like The World's Best Brands-----Have any questions about the show or topics you'd like us to explore further?Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?Check out our newsletter hereFollow us for content, clips, giveaways, & updates!DTCPod InstagramDTCPod TwitterDTCPod TikTok Paul Jarrett - CEO of BuluRamon Berrios - CEO of Trend.ioBlaine Bolus - Co-Founder of Castmagic

The Culture Journalist
Towards a unified theory of the girlboss, with TrueAnon's Liz Franczak

The Culture Journalist

Play Episode Listen Later Oct 19, 2023 102:15


This week, TrueAnon's Liz Franczak joins us to help unravel how the girlboss became the lazy girl job while society fell apart.What was the girlboss, and how did it evolve from a term of empowerment to something (let's face it) extremely cringe? Emilie just got done reading Marissa Meltzer's book on the story direct-to-consumer beauty juggernaut Glossier and its enigmatic founder Emily Weiss, and we couldn't think of a better person to discuss it with than this week's guest, TrueAnon co-host Liz Franczak. That's because in addition to being one of our favorite thinkers on all things related to true conspiracies and the sinister things that rich people do, she also happens to have worked as an early employee of the vintage-to-fast fashion retailer Nasty Gal — you know, the company founded by Sophia Amoruso, the lady who wrote the original book on GirlBossing.We discuss the specific economic, political, and technological moment that gave rise to the girl boss; its roots in pop feminist tomes like Sheryl Sandberg's Lean In and Amoruso's #GirlBoss; and why a movement premised on a kind of feminist version of trickle-down capitalism — and that became synonymous with a very specific group of well-heeled, mediagenic, millennial white women — was doomed to disappoint from the start.Along the way, we explore how Glossier and its line of “no makeup makeup” embodied the strange confluence of the Obama-era optimism and digital self-commodification that would become synonymous with mainstream millennial culture, and survey some of the other visions of femininity that have been circulating in wake of the Girl Boss's demise, from Greta Gerwig's Barbie, to lazy girl jobs and girl math, to trad wives, and more. Subscribe to TrueAnonFollow Liz on Twitter (or X or whatever)Read moreGlossy: Ambition, Beauty, and the Inside Story of Glossier's Emily Weiss, by Marissa Melzter“Where have all the girlbosses gone?”, by Marissa Melzter“What do we mean when we call art necessary,” by Lauren Oyler This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit theculturejournalist.substack.com/subscribe

Construction Brothers
Mulberry Harbor

Construction Brothers

Play Episode Listen Later Oct 18, 2023 39:48


00:00 - IntroductionTyler is excited about his visit to a Glossier shop. While his wife was exploring ways to look even prettier, Tyler's makeup-free mug was recognized by another patient husband. He didn't ask for an autograph, but it's a start. 6:44 - Mulberry HarborEddie leads us into today's topic: the two large harbors that were constructed in preparations for the D-Day Invasion of Normandy in 1944. We won't go deep into the historical details of the D-Day, but the invasion of Normandy that started on June 6 of that year would involve approximately 858,000 troops and 150,000 vehicles. The British and American military officials knew that tides would create challenges for putting all of those people and equipment on shore, so they designed and constructed two large harbors to assist in the process. (Here is a ship-shipping ship like the one that Tyler referenced.)14:33 - The BreakwatersEddie describes a couple of the elements used as breakwaters. One class of these was called the Phoenix caissons, which were essentially concrete ships that contained compartments that could be filled with air to float or water to sink and sit on the ocean floor. Additional breakwater efforts came through a plan code named “corn cobs,” and it consisted of several “gooseberries,” obsolete military ships that were sunk at a depth where the superstructure would remain above water. These ships actually had crews that provided support to the smaller boats that were using the harbor. 20:25 - The Piers and the TimelineWe move on to discuss the modular piers constructed of what were called “whales and beetles.” Actual construction of the harbor (from the various components built in Britain) began on D-day, June 6. From there, Eddie outlines this timeline: By June 11, the breakwaters for Mulberry A were complete.By June 18, the piers were in place and the unloading of cargo began. On June 19, a severe storm began. It was said to be the worst in 40 years, with 4.5 meter waves. The piers and most of the breakwater elements on Mulberry A were completely destroyed. Many of the completed elements of Mulberry B escaped catastrophic damage because of a couple islands that served as natural breakwaters.The decision was made to shift all focus to Mulberry B, which then took the name of Port Winston.29:45 - Connections and Takeaways We discuss how the Mulberry Harbor project relates to construction principles:Complex construction can be completed without computer design.Modular construction has been around for a long time. When time is of the essence, simple, repeatable construction is a good way to go.When a project really needs to get done, a way can be found to get it done. There will always be unforeseen complications in big projects.Additional resources related to Mulberry Harbor:Real Engineering video (sponsored by Curiosity Stream)Britannica Images: Link 1, Link 2, Link 3 - Google Maps view today, Link 4This D-day timeline gives a picture of the combat and movements that were taking place while the construction and repairs of Mulberry Harbor and Port Winston were being constructed.Check out the partners that make our show possible.Find Us Online: BrosPodcast.com - LinkedIn - Youtube - Instagram - Facebook - TikTok - Eddie's LinkedIn - Tyler's LinkedInIf you enjoy the podcast, please rate us on Apple Podcasts, Spotify, or wherever you listen to us! Thanks for listening

You Beauty
An Acne Crash Course With The World's Biggest Beauty Influencers

You Beauty

Play Episode Listen Later Oct 17, 2023 13:38


Making news in Beauty Land this week... Erin's telling us everything about her trip to the US with CereVe where she met some of the biggest names in TikTok and beauty, and interviewed Charli D'Amelio! And, you can now get your hands on cult brand Glossier in Australia! We're going through the best products the brand has to offer for your next order.  Plus, the metallic trend is here and we are conflicted...Check out the infamous metallic shoes that we go head to head over, here. LINKS TO EVERYTHING MENTIONED IN TODAY'S SHOW: CereVe Blemish Control Range $71 CeraVe Daily Moisturising Lotion $34 Anastasia Beverly Hills Lip Liner $32 PATRICK TA Major Glow Lip Shine Lip Gloss $43 Glossier Stretch Fluid Foundation $67 Glossier Balm Dotcom $28 Glossier Futuredew $51 Rare Beauty All Of The Above Weightless Eyeshadow Stick $40 OXX Cosmetics Glitter Eye Cream Palette $10 HOURGLASS Scattered Light Glitter Eyeshadow $48 SUBSCRIBE: Subscribe to Mamamia GET IN TOUCH:Got a beauty question you want answered?  Email us at youbeauty@mamamia.com.au or call the podphone on 02 8999 9386.  Join our You Beauty Facebook Group here. Want this and other podcasts delivered straight to your inbox? Subscribe to our podcast newsletter. You Beauty is a podcast by Mamamia. Listen to more Mamamia podcasts here. CREDITS: Host: Kelly McCarren & Erin Docherty Producer: Cassie Merritt Audio Producer: Madeline Joannou Mamamia acknowledges the Traditional Owners of the Land we have recorded this podcast on, the Gadigal people of the Eora Nation. We pay our respects to their Elders past and present, and extend that respect to all Aboriginal and Torres Strait Islander cultures.Become a Mamamia subscriber: https://www.mamamia.com.au/subscribeSee omnystudio.com/listener for privacy information.

Brand Master Podcast
284 | 7 Powerful Key Message Examples From Top New Brands

Brand Master Podcast

Play Episode Listen Later Oct 12, 2023 10:02


Welcome to "7 Powerful Key Message Examples From Top New Brands"! In today's video, you'll discover the secret sauce of modern brand success - key messages that resonate. Don't miss out!

#Millennial: Pretend Adulting, Real Talk
From Poking, to Paying, to Reaching Zen

#Millennial: Pretend Adulting, Real Talk

Play Episode Listen Later Oct 11, 2023 91:55


Welcome to #Millennial, the home of pretend adulting and real talk! We're excited to announce our 2023 physical gift for BAE+ Patrons: signed album art with a super secret gift you can only get as a BAE Patron for a limited time! #iykyk Do we judge people who work with ghostwriters to publish their memoirs? Is it dishonest to use a ghostwriter and not credit them? Is there a difference between using ghostwriters for fiction vs non-fiction? We expect to need to hire experts to do a variety of jobs for us - why is ghostwriting any different? TikTok has fallen: our latest social media fav is considering rolling out an ad-free subscription tier. Will Pam and Laura be able to resist the temptation? Is Meta setting itself up to fuck around and find out? The platform is reportedly rolling out paid ad-free plans and the requirement for non-paid customers to opt in for free with personalized ads to get around European Union data privacy regulations. How many European citizens do we think will go for this? And getting into truly ridiculous subscription model territory: Tinder's new Select model will cost $499 per month and come with additional features to boost the advantage of meeting their "most sought-after users." "If I'm paying $499/month for Tinder can it just blow me?" This week's recommendations are practical with a pinch of the abstract from Andrew (because ofc): Touch grass and become less dependent on streaming apps (Andrew), Glossier's new Stretch Foundation (Laura), and the Cuisinart immersion blender for all your fall soup needs (Pam). And in this week's installment of After Dark: Inspired by the story of known con artist Coco Berthmann, we talk about internet ghosts: the people you thought you knew who ended up being someone else entirely. Laura shares a personal MuggleSuck example of a friend she met through fandom who ended up lying about their entire life story. For more fandom drama, we recount a scandal that is still rocking us to this day. Learn more about your ad choices. Visit megaphone.fm/adchoices

Breaking Beauty Podcast
What's #DamnGood for Fall 2023 - Part 2! Glossier's First Foundation, The Single Serve Perfume Capsules You Didn't See Coming & Are *Liquid* Pimple Patches The Next Big Thing?

Breaking Beauty Podcast

Play Episode Listen Later Oct 11, 2023 42:39


Welcome to part 2 of our best of fall 2023 roundup, featuring Jill's new season edit. Tune in to hear your host's honest review of the blockbuster Glossier book, written by Marisa Meltzer, along with her take on the brand's new Stretch Foundation. Plus, stay tuned until the end to hear our new, celeb-watch segment where we unpack the latest beauty trend, and tell you how we're working the look into our own routines. (Today's topic: Balletcore!) If you like this segment, help us name it. Drop us a line in our Facebook Chatroom or leave us a comment on our Instagram.In this episode you'll also hear about: Invisible bandage tech: What is it, how it's different from pimple patches, and Jill's hot takeSplurge-worthy skincare, inspired by a Parisian facialist: Jill introduces us to an east-meets-west range that she claims is worth crossing luxury lines forBalletcore essentials. Brought to you in partnership with Macy's, Jill unpacks the coveted beauty trend seen on Hailey Bieber, Sofia Richie and the spring 2024 runways, as she shares the latest makeup and fragrance musts she's enlisting to unlock her own soft girl era - hello single serve scents! Get social with us and let us know what you think of the episode! Find us on Instagram, Tiktok, Twitter. Join our private Facebook group, or give us a call and leave us a voicemail at 1-844-227-0302. For any products or links mentioned in this episode, check out our website: https://breakingbeautypodcast.com/episode-recaps/PROMO CODES: When you support our sponsors, you support the creation of Breaking Beauty Podcast! OuaiGet your fast fix for healthy-looking hair. Go to theouai.com and use code BEAUTY15 for 15% off any purchase. Macy'sMacy's Lowest Prices of the Season sale is here. From October 13 until October 22, get 40-60% off regular, sale and clearance items. So head on over to macys.com to check out great deals. Some exclusions apply.Natural Diamond CouncilNext time you're thinking of celebrating a special moment in your life, remember that your natural diamond also protects vulnerable wildlife species and brings prosperity to many less fortunate communities around the world. For more information, visit naturaldiamonds.com*Disclaimer: Unless otherwise stated, all products reviewed are gratis media samples submitted for editorial consideration.*Hosts: Carlene Higgins and Jill DunnTheme song, used with permission: Cherry Bomb by Saya
Produced by Dear Media StudioSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Honest eCommerce
246 | Keep Pushing Toward A Breakthrough | with Bani Bahari and Jonathan Lawrence

Honest eCommerce

Play Episode Listen Later Oct 9, 2023 32:15


Bani Bahari is co-founder and CEO of OffCourt. She has spent the last 10 years in retail and beauty - in her past life she was a strategy consultant at Calvin Klein, Tommy Hilfiger and Glossier. She comes from a family business in beauty. At OffCourt, she does all product development and operations. Jonathan is a co-founder of OffCourt - he comes from management consulting background and real estate development and finance. At OffCourt, he is in charge of finance, strategy and branding. In This Conversation We Discuss:[01:11] Intro[01:53] The idea behind OffCourt[02:22] Testing the waters and taking risks[04:11] Establishing OffCourt's branding[04:33] Prioritizing product development[05:19] Finding people to work with[06:03] Social media presence for a new business[06:28] Tying in with manufacturers early on [06:53] Venturing the market of fragrances[07:27] Importance of communication as a team[08:08] Launching products and managing expectations[08:34] The power of PR for a new business[09:46] The pressure of being new to the business[11:10] Success takes time and consistent efforts[12:54] Raising money and self-funding as a start[18:55] Testing out different PR strategies[19:48] Knowing when and how much to invest in marketing[20:43] Using customer's touch points to sell your products[22:36] Finalizing things and reaching out to retailers[23:45] Pushing through to land a breakthrough[24:32] Facing the ambiguity of retailer's conditions[26:50] Business don't always go as planned[27:32] Having different mindsets in different situations[28:51] Keeping an open mind after every rejection[29:20] The importance of finding a good rep firm[30:40] Having the conviction to change plans when needed[30:53] Where to check out OffCourt[31:09] Discount code: honestcommerce15Resources:Subscribe to Honest Ecommerce on YoutubeFunctional, personal care company for active people offcourt.com/Follow Bani Bahari linkedin.com/in/bani-bahari/Follow Jonathan Lawrence linkedin.com/in/jonathan-lawrence-177ab133/Schedule an intro call with one of our experts electriceye.io/connectTake your retail business to the next level today shopify.com/honestSign up for a one-dollar-per-month trial periodSchedule your free consultation with a Sendlane expert sendlane.com/honestIf you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Fat Mascara
The Glossy Book Club with Marisa Meltzer

Fat Mascara

Play Episode Listen Later Oct 6, 2023 64:21


Listen in to our live-recorded podcast with Marisa Meltzer, the author of Glossy: Ambition, Beauty, and the Inside Story of Emily Weiss's Glossier. We treated this interview as a book club of sorts, and asked Marisa all of your (and our!) pressing questions. She discusses her interviews with Emily Weiss, the rise (and plateau?) of Glossier, her reporting process for the book, why the #GirlBoss era feels so cringey now, and—most importantly—who should play Emily Weiss when Marisa's book gets optioned (hopefully!) for a movie. We hope you enjoy this fun and freewheeling conversation, including a special appearance from Marisa's bulldog, Joan. Products mentioned in this episode: shopmy.us/collections/267538Episode recap with links: fatmascara.com/blog/marisa-meltzerSponsor links & discount codes: fatmascara.com/sponsorsPrivate Facebook Group: Fat Mascara Raising a WandSocial media: @fatmascara, @jessicamatlin, @jenn_editSubmit a "Raise A Wand" product recommendation and be featured on the show: email info@fatmascara.com or leave a voicemail at 646-481-8182 Become a member at https://plus.acast.com/s/fatmascara. Hosted on Acast. See acast.com/privacy for more information.

Straight Up
Anya Taylor-Joy's beige wedding dress, Jorja Smith and the fall of Glossier

Straight Up

Play Episode Listen Later Oct 5, 2023 67:23


Hiii huns, we had such a fun afternoon catching up about everything from the latest celeb divorce (it never ends!) to Anya Taylor-Joy's beige wedding dress, featuring some reminiscing from Ellie on the time she had brunch with Anya and left her "devastated" (whoops). Then, Kathleen gives the latest on the never-ending Kim and Kourtney fallout, including the "Not Kourtney" whatsapp group, and Kendall Jenner's Gucci campaign with boyfriend Bad Bunny, followed by a big dig into the new Jorja Smith interviews that have dropped in line with her new album this week, in particular her quotes around being trolled because of her weight. Plus, as a new book about Glossier founder Emily Weiss gets everyone talking, we discuss why she left her company last year after a Glossier boycott, the criticisms of 'barely there beauty' and the Girlboss era. And, VERY importantly, El continues her one-woman mission to read every piece of bad boy lit in the land, and has one particularly depraved recco for us, yay! Please do rate review and subscribe and shoot us a DM about what you'd like us to chat about next @straightupod on IG Thanks so much to our brilliant partners for this ep: London Nootropics, a literally game-changing adaptogenic coffee that naturally actually boosts mental clarity and physical energy, while also easing anxiety, all without any of coffee's usual classic crashes or jitters. We are obsessed and you will be too! Get 20% OFF YOUR BOX  with the DISCOUNT CODE straightup at londonnootropics.com Yonder, the super cool lifestyle credit card that's ideal for London Huns who want to get huge discounts and freebies across food, drink, and fitness. Every point you spend is then redeemable against amazing experiences in the capital, from top restaurants to the swankiest gym classes! The card also includes comprehensive travel insurance. Sign up today at yondercard.com Reccos discussed this week: Queen & Slim (film) Split (film) Kill Your Friends by John Niven The Unpublishable by Jessica DeFino Boiling Point (BBC series) Drops of God (Apple+)

Smoke 'Em If You Got 'Em Podcast
92. Marisa Meltzer Takes Us Inside a Beauty Machine

Smoke 'Em If You Got 'Em Podcast

Play Episode Listen Later Oct 4, 2023 24:10


This is a free preview of a paid episode. To hear more, visit smokeempodcast.substack.comNancy and Sarah talk with Marisa Meltzer, author of the new book “Glossy: Ambition, Beauty, and the Inside Story of Emily Weiss's Glossier.” The pretty-in-pink makeup brand Glossier became a phenomenon after it debuted in 2014, and the book tracks the rise and not-exactly-fall of its founder Emily Weiss — telegenic, driven, an MTV star at 22 — who built a billion-dollar company that exploded on Instagram and defined the effortlessly chic life young women coveted, at least for a time. How did she do it? Weiss has a “WASPier version of chutzpah,” as Meltzer puts it, and she somehow managed to survive the “Girlboss gotcha” purge that ousted other female CEOs.Also discussed:* The verboten intimacy of people's make-up rituals* “Emily the super intern” on “The Hills”* How is makeup actually made?* #girlboss blah blah* The higher the pedestal, the longer the fall* The “zest for blood” that was 2020* Which actor is making Marisa hornier than she's been in a while?* Nancy's energy fields* Breast milk soap anyone?

Who What Wear with Hillary Kerr
Glossy Author Marisa Meltzer Talks Lifting the Veil on Beauty Giant Glossier

Who What Wear with Hillary Kerr

Play Episode Listen Later Oct 4, 2023 32:42


Marisa Meltzer has been a journalistic staple in fashion and beauty for over a decade, writing for publications such as The New York Times, The Wall Street Journal, Vogue, and Vanity Fair. She's also written four books—This Is Big, How Sassy Changed My Life, Girl Power, and Glossy, which is the latest to hit newsstands. Glossy is an intimate profile of Emily Weiss and the beauty company she founded that seemed to define an entire era, Glossier. Meltzer is here to give us the inside story on the inside story.Buy the book here: https://www.marisameltzer.com/booksSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Second Life
Who What Wear with Hillary Kerr: Glossy Author Marisa Meltzer Talks Lifting the Veil on Beauty Giant Glossier

Second Life

Play Episode Listen Later Oct 4, 2023 32:42


Marisa Meltzer has been a journalistic staple in fashion and beauty for over a decade, writing for publications such as The New York Times, The Wall Street Journal, Vogue, and Vanity Fair. She's also written four books—This Is Big, How Sassy Changed My Life, Girl Power, and Glossy, which is the latest to hit newsstands. Glossy is an intimate profile of Emily Weiss and the beauty company she founded that seemed to define an entire era, Glossier. Meltzer is here to give us the inside story on the inside story.Buy the book here: https://www.marisameltzer.com/booksSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

The Intuitor
Taylor Swift's Insecurity Machine, Joe Jonas's Erotic problems, Girlboss and Glossier

The Intuitor

Play Episode Listen Later Sep 28, 2023 60:19


if your skin feels like it's burning during the Taylor Swift segment it's because the insecurity sizzle is real, baby. Also, why is Joe spying? Emily Weiss, Sophia Amoruso and other girlboss scandals..We have the tea all podcast long.

Conversational Commerce with Retail Dive
Marisa Meltzer and the creation of Glossier

Conversational Commerce with Retail Dive

Play Episode Listen Later Sep 28, 2023 35:16


A journalist's new book "Glossy" makes waves as it pulls back the curtain on Glossier founder Emily Weiss and the beauty brand that changed the industry.

The Carpool with Kelly and Lizz
HOME DECOR IS TOXIC

The Carpool with Kelly and Lizz

Play Episode Listen Later Sep 26, 2023 41:00


Kelly and Lizz are ready with mom hacks galore today, but still haven't solved how to be sick as a mom. And if you're in ‘The age of Fred' alongside Kelly, Lizz wants you to know “You're doing a hard job beautifully.” → Calling all Hyundai Tucson drivers! It's your week to head on over to the Carpool reviews and leave Kelly and Lizz a rating and message about why you love the show! Today's millennial word is glazing. When you're glazing someone, you're over hyping and ‘sucking-up.'  Mom math kicks off Lizz's driveway dump. Kelly's house looks like she and her kids are in a ‘tornado in, tornado out' situation. And the duo talks about letting kids help with home decor. They love the advice to bring a cute decor item to the trash can section and see if it still shines, but they'll be heading to the toy aisle to see their find next to a slew of hot wheels as their final test before buying. Batiste dry shampoo, a shoe haul for Hattie, and a cast iron bread pan are Kelly's last three transactions. She also talks capsule wardrobes — her favorite one being from Emily O and Bows. Lizz splurged on the oh so comfortable and darling Rothy's Mary Jane's, an Abercrombie haul, and Halloween jammies for James with the same bread pan as Kelly.  Today's episode is brought to you by Zocdoc. When you're struggling to find a doctor who you can see sooner than later, try Zocdoc. Zocdoc helps you find expert doctors and medical professionals that specialize in the care you need. Book an appointment in no time. With Zoc, you have a trusted guide to connect you to your favorite doctor you just haven't met yet. Millions of people have used Zocdoc's free app, to find and book a patient-reviewed doctor in their neighborhood.  → Head over to zocdoc.com/carpool to download the app and book a top-rated doctor today. Many are available within 24 hours.  Today's episode is brought to you by Hello Fresh—the perfect way to stretch yourself in the kitchen and ditch the drive-through at the same time. Stop wasting time standing in the checkout line and get pre-portioned ingredients and step-by-step recipes delivered to your door. Just imagine whipping up a delicious dinner with pork stir fry egg roll in a bowl vibes on a busy school night.  → Head over to hellofresh.com/carpool  and use code 50carpool for 50% off plus free shipping.  Lizz is loving the new Snickers protein bar in today's taste drive and Kelly can't get over her Glossier deodorant — a must have base model luxury.  In industry news Kelly gives a UAW strike update, the IHS minivan second row passenger safety test is creating a stir, and the gals share why third-party safety tests are so important in the car market.  Ditch the drive-through brings two delicious options to mix up your dinner menu this week: a Trader Joe's fancy gnocchi recipe and a Korean sloppy joe remix.  → To share your ditch the drive-through recipe with us, call (959) CAR-POOL and leave us a message! → Write in your icks and ask for advice! Send Kelly and Lizz an email to get your question featured on the show at hello@thecarmomofficial.com  Follow the Carpool Podcast on IG Follow the Carpool Podcast on YouTube Follow Kelly on IG Follow Lizz on IG Visit thecarmomofficial.com Learn more about your ad choices. Visit megaphone.fm/adchoices

STARGIRL
Episode 26: Emily Weiss with Marisa Meltzer

STARGIRL

Play Episode Listen Later Sep 25, 2023 67:43


This week I'm joined by Marisa Meltzer, longtime beauty industry chronicler and the author of the new book Glossy: Beauty, Ambition, and the Inside Story of Emily Weiss's Glossier. We make the case for Glossier as *the* millennial brand, and discuss Emily's guarded, cipher-esque persona, and chat about how the "girlboss" tag is more apt than modern feminist criticisms give it credit for. Mentioned: Glossy, Marisa's new book on the subject "The Story Behind Glossier" Marisa on The Run Through with Vogue "Milky Jelly Hotline Special ft. Marisa Meltzer" Every Outfit podcast "The Real Story Behind Glossier with Marisa Meltzer," Forever35 podcast "Where Have All the Girlbosses Gone?" Marisa in Vanity Fair NYT review of Glossy Washington Post review of Glossy The Guardian review of Glossy

DTC POD: A Podcast for eCommerce and DTC Brands
#291 - Meghana Dhar - Social, Creators, & Future of Digital Commerce

DTC POD: A Podcast for eCommerce and DTC Brands

Play Episode Listen Later Sep 21, 2023 48:00


Meghana Dhar is a tech advisor and investor passionate about creators, brands, social media, and commerce. With a background in big tech, she worked at Ebay where she discovered her love for e-commerce, marketplaces, and direct-to-consumer (DTC) business models. Meghana's strategic expertise led her to become an advisor to the CEO during the spin-off of PayPal. She later served as the head of shopping partnerships at Instagram, witnessing its growth from inception. Recently, she held the position of global head of partnerships at Snap, accumulating valuable experiences in social commerce.On this episode of DTC pod we cover:"Jobs to be done" & social media platformsInstagram's shift from shoppingThe importance of starting from scratch for new platforms.eBay's lasting impact on ecommerce & marketplaces.The need for better support of communities on current platforms.The potential of social commerce and monetizing creators.Episode Timestamps:3:39 eBay: Original, disruptive e-commerce, evolving.5:42 PayPal, creators define eBay's community culture.10:46 eBay market share loss: PayPal's impact.13:10 Supply-first platforms incentivize content creators, audiences.18:06 Instagram shopping confuses user expectations, needs.22:16 Focus on niche communities, supply monitoring.26:20 Bullish on bread, frictionless onboarding, growth hacking.30:54 Snap user inquiries about partnerships, media.32:00 iOS 14 impacts Snap: revenue loss, AR strategy.36:34 Commerce trends: website traffic, pop-ups.39:39 Creators prioritize community, authentic content.44:11 TikTok shopping potential: noteworthy.46:36 DTC Pod event, LA, October 5.Episode brought to you by Trend & Finaloop.Join 15k founders and marketers & get our pod highlights delivered directly to your inbox with the DTC Pod Newsletter!Shownotes powered by Castmagic---Past guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more.Check out our guide to all the best brands here. Additional episodes you might like:• #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth• #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content• #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views• #219 JT Barnett: The TikTok Masterclass For Brands• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook• ​​​​#243 Kian Golzari - Source & Develop Products Like The World's Best Brands-----Have any questions about the show or topics you'd like us to explore further?Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?Check out our newsletter hereFollow us for content, clips, giveaways, & updates!DTCPod InstagramDTCPod TwitterDTCPod TikTok Meghana Dhar - Tech advisor and investor passionate about creators, brands, social media, and commerce.Ramon Berrios - CEO of Trend.ioBlaine Bolus - Co-Founder of Castmagic

Fat Mascara
Ep. 502: You're Invited to Our Book Club, Skin Boosters & The Week's Beauty News

Fat Mascara

Play Episode Listen Later Sep 20, 2023 26:17


We're doing a live, virtual book club next week (Sept. 27, at 8 PM ET), and you're invited! We'll be discussing Glossy: Ambition, Beauty, and the Inside Story of Emily Weiss's Glossier with author Marisa Meltzer, and we want you to be there. Get all the details and RSVP at fatmascara.com/bookclub. Now, on to this episode, where we're chatting about why candles may be better than crossword puzzles (for memory loss); the arrival of “skin booster” injections in the U.S.; the empowerment of models at New York Fashion Week; a perfume that smells like a phonebook; the best concealer for under-eye circles; and so much more.RSVP for our book club with author Marisa Meltzer: fatmascara.com/bookclubProducts mentioned in this episode: shopmy.us/collections/255089Episode recap with links: fatmascara.com/blog/ep-502Sponsor links & discount codes: fatmascara.com/sponsorsPrivate Facebook Group: Fat Mascara Raising a WandSocial media: @fatmascara, @jessicamatlin, @jenn_editSubmit a "Raise A Wand" product recommendation and be featured on the show: email info@fatmascara.com or leave a voicemail at 646-481-8182 Become a member at https://plus.acast.com/s/fatmascara. Hosted on Acast. See acast.com/privacy for more information.

Celebrity Book Club with Chelsea Devantez
Glamorous Trash Talk: Glossier & Building a Business while Female (with Jordan Moncada)

Celebrity Book Club with Chelsea Devantez

Play Episode Listen Later Sep 19, 2023 59:35


Chelsea and her manager and producing partner Jordan Moncada sit down to talk about Glossy, the new book about Emily Weiss and the founding of Glossier, and dish a bit about how it relates to the business we're building here at Glamorous Trash. Fair warning - a pitcher of espresso martinis was involved in the making of this episode.  If you're just interested in book stuff, book discussion starts at 12 minutes in! For more book recaps & gentle tea, follow Chelsea on Instagram @chelseadevantez Become a member of the Patreon!   We've rebranded! The content of the podcast is staying the same, but the name is changing! For 3 years we have recapped and discussed celebrity memoirs. We have laughed about gossip, cried about trauma, and laugh-cried about our own personal obstacles, and one day it became clear that we needed a new name that would more accurately reflect the depth of the show and the thoughtful and hilarious community who surrounds it. And so, Celebrity Book Club has become Glamorous Trash! We're celebrating with a Live Show October 6th in LA. Tickets here (available to stream on Patreon afterwards) Thank you to our sponsors: Tanteo Tequila -- @tanteotequila Natalie's Juice Company -- @nataliesoj Pattern Brands - @patternbrands    

Every Outfit
Milky Jelly Hotline Special (Feat. Marisa Meltzer)

Every Outfit

Play Episode Listen Later Sep 15, 2023 67:33


How do you heal from a break-up? Is print media dead or simply in its flop era? Does Miranda Hobbes have a niece named Hannah Horvath? On today's episode, we answer hotline calls and spend WAY too much time talking about the critically panned 1994 action comedy Exit to Eden. PLUS: Chelsea chats with Friend of the Pod and fellow Boy Brow enthusiast Marisa Meltzer about her juicy new book Glossy: Ambition, Beauty, and the Inside Story of Emily Weiss's Glossier. Pertinent links: Chelsea's #veryrare Exit to Eden t-shirt, Marisa's Instagram, Marisa's book, and Chelsea and Marisa's preferred Ultralip shade. Today's episode is brought to you by Dipsea! Our listeners get an extended 30 day free trial when you go to DipseaStories.com/Outfit!As well as, Nutrafol. Enter the promo code OUTFIT  to save FIFTEEN DOLLARS off  your first month's subscription.And  Blueland. Right now, you can get 15% off your order when you go to Blueland.com/Outfit!WE HAVE A HOTLINE! Call us with your thoughts about anything and everything and we may just play your call on our after show! Call 323-486-6773

Breaking Beauty Podcast
Katie Jane Hughes on Her KJH Brand Reveal (!!), 2023 Foundation Faves, Glowy Skin Secrets and Why We Need to Normalize Skin Texture

Breaking Beauty Podcast

Play Episode Listen Later Sep 13, 2023 52:49


When Katie Jane Hughes isn't working with the likes of Hailey Bieber, Ashley Graham and Rosie Huntington-Whitely, the British-born, Brooklyn-based makeup artist can be found sharing her editorial-to-everyday makeup tutorials on social media, where she's amassed a cult community of beauty enthusiasts. Having collaborated with brands like Revlon, Elemis and Glossier, this month, Katie is set to debut KJH Brand, a highly-anticipated, eponymous range that aims to put the power in your hands, with deconstructed formulas that awards you dewy, gorgeous skin – customized by you. Tune in as we get the advanced scoop, while mining for Katie's beauty knowledge gold.In this episode Katie shares:Her best tips for blending foundation that lastsHow freckled-faced girlies can ace their complexion while letting speckles shine through (dullness be gone!) The makeup artist's “batwing” eyeliner hack for hooded eyelids – and her most trusted liquid eyeliner to get the lookThe top 3 products she'd buy if her makeup kit were to go missingThe oldest and most cherished product in Katie's cosmetics kit, revealed!Get social with us and let us know what you think of the episode! Find us on Instagram, Tiktok, Twitter. Join our private Facebook group, or give us a call and leave us a voicemail at 1-844-227-0302. For any products or links mentioned in this episode, check out our website: https://breakingbeautypodcast.com/episode-recaps/PROMO CODES: When you support our sponsors, you support the creation of Breaking Beauty Podcast! NutrafolTake the first step to visibly thicker, healthier hair. For a limited time, Nutrafol is offering our listeners ten dollars off your first month's subscription and free shipping when you go to Nutrafol.com and enter the promo code BREAKING. ConairIntroducing the Curl Secret by Conair, your new favorite styling tool for effortlessCurls. Shop Curl Secret by Conair, exclusively at Ulta. Rocket MoneyStop wasting money on things you don't use. Cancel your unwanted subscriptions – and manage your money the easy way – by going to RocketMoney.com/Beauty.*Disclaimer: Unless otherwise stated, all products reviewed are gratis media samples submitted for editorial consideration.*Hosts: Carlene Higgins and Jill DunnTheme song, used with permission: Cherry Bomb by Saya
Produced by Dear Media StudioSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Forever35
Episode 284: The Real Story Behind Glossier with Marisa Meltzer

Forever35

Play Episode Listen Later Sep 13, 2023 65:17


You're familiar with Glossier products, but do you know the hot gloss-ip behind them? Kate and Doree welcome journalist Marisa Meltzer on Forever35 to talk about her new book Glossy: Ambition, Beauty, and the Inside Story of Emily Weiss's Glossier, all about the brand's enigmatic founder Emily Weiss, how Glossier went from go-to beauty blog to a millennial beauty brand success, and when it all took a turn.To leave a voicemail or text for a future episode, reach them at 781-591-0390. You can also email the podcast at forever35podcast@gmail.com.Visit forever35podcast.com for links to everything they mention on the show or visit shopmyshelf.us/forever35.Shop our merch at balancebound.co/shop/forever35.Donate to the Forever35 Giving Circle (https://www.grapevine.org/giving-circle/2nlhxOl/Forever35-Podcast) to help flip the Virginia State House!Follow the podcast on Instagram (@Forever35Podcast) and sign up for the newsletter at forever35podcast.com/newsletter.Join our Patreon at patreon.com/forever35! Hosted on Acast. See acast.com/privacy for more information.

The Book Review
Talking to Stephen King and September Books to Check Out

The Book Review

Play Episode Listen Later Sep 8, 2023 38:48


Stephen King's new novel, “Holly,” is his sixth book to feature the private investigator Holly Gibney, who made her debut as a mousy side character in the 2014 novel “Mr. Mercedes” and has become more complicated and interesting with each subsequent appearance. King appears on the podcast this week to tell the host Gilbert Cruz about Holly's hold on his imagination and the ways she overlaps with parts of his own personality. Along the way, he also tells a dad joke, remembers his friend Peter Straub, and discusses his views on writing and life.Also on this episode, Cruz talks with Joumana Khatib about some of the month's most anticipated new titles. Here are the books discussed in this week's September preview:“The Fraud,” by Zadie Smith“Elon Musk,” by Walter Isaacson“The Iliad,” by Homer. Translated by Emily Wilson“Glossy: Ambition, Beauty, and the Inside Story of Emily Weiss's Glossier,” by Marisa Meltzer“Land of Milk and Honey,” by C. Pam Zhang“American Gun: The True Story of the AR-15,” by Cameron McWhirter and Zusha Elinson

Social Pros Podcast
Greatest Hits: Inside Glossier's Iconic Social Approach

Social Pros Podcast

Play Episode Listen Later Sep 8, 2023 31:39


We revisit episode 544 of Social Pros with Jamie Dinar, Senior Manager, Social & Digital Content at Glossier, as she unpacks the brand's distinctive social strategy and provides top tips and tricks for social pros.    Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:  Salesforce Marketing Cloud  ICUC  We all know how fast-paced social media is. It simply does not sleep.   There are many brands out there whose social media speed and efficiency are off the charts. One of them is the skincare and beauty brand, Glossier. So how do they do it?  Here, we revisit episode 544 where we ask their Senior Manager of Social & Digital Content, Jamie Dinar, about their ‘secret sauce'.  Jamie explains how her team is empowered to act fast and says that clear communication between colleagues is key to being proactive in social.  Plus, she explores how they replicate in-store customer experiences online, keep their brand voice united and stay in touch with their community.  In This Episode:  0:00 - Introduction  1:07 – Introducing Jamie Dinar  2:37 – How Glossier came to be a legendary brand on social  4:52 – What Jamie's role looks like  9:08 – Do Glossier eat, sleep and breathe social?  15:03 – How Glossier tap into their vast community  18:09 – Optimizing to keep brand voice across platforms  21:24 – Replicating in-store experiences online  24:06 – Jamie's TikTok Live experiences  28:30 – Jamie's Final Two  30:41 – Outro   Resources  Schedule a consultation with ICUC  Grab your free Social Media Audit Bundle  Connect with Jamie on LinkedIn  Follow Glossier on Twitter    Visit SocialPros.com for more insights from your favorite social media marketers. 

The Carpool with Kelly and Lizz
MIXING IT UP TO GET US OUT OF OUR PODCASTING RUT

The Carpool with Kelly and Lizz

Play Episode Listen Later Sep 7, 2023 32:47


It's the Thursday before THE Auto Show of all Auto Shows. If you're in the area and you don't have tickets yet, be prepared for an awkward standoff with Kelly. Or, head on over to The Car Mom and grab your tickets today! → Kicking off today's reverse podcast, Kelly's calling out all Honda Odyssey mamas. You've been waiting, and now is your time to shine in the Carpool reviews. Head on over to Apple Podcasts and shout out your ride under your five star rating.  Get out of your dinner rut with Kelly's staples this week including: ChiChi Pie Pie (recipe is on her IG highlights), Unbelivabowl Lemon Rosemary Chicken, the Mississippi roast, and chicken fajitas. In industry news, Car and Driver reported on a Super Cruise campaign from Ford for drivers to stay, “Hands Free Eyes On.” Kelly loves the tech and Lizz isn't sure she can trust it in a zombie apocalypse.  Kelly's last three transactions start with the fabulous smelling Glossier deodorant (a purchase that is thanks to Sydney who always knows what to buy). She's also picked up another Abercrombie square neck bodysuit and made a Target haul on Labor Day. Lizz picked up some Caden Lane jammies for James, $500 worth of Express, and made an Amazon order to start her curly hair care journey. And in the spirit of not just buying new things all of the time, the gals are loving accounts like Styled by Kim KJ where you can learn how to wear what you already have.  Driveway dumps reveal that Kelly's in her art era and Lizz is in her homesteading era. So listen in and learn how to save your bacon grease.  To wrap up this backwards episode, the millennial word of the day is ‘light work, no reaction' used when something was just no big deal. → To share your ditch the drive-through recipe with us, call (959) CAR-POOL and leave us a message! → Write in your icks and ask for advice! Send Kelly and Lizz an email to get your question featured on the show at hello@thecarmomofficial.com  Follow the Carpool Podcast on IG Follow the Carpool Podcast on YouTube Follow Kelly on IG Follow Lizz on IG Visit thecarmomofficial.com Learn more about your ad choices. Visit megaphone.fm/adchoices