Podcasts about glossier

Reuben Carranza knows a good brand when he sees it.  Bansk Beauty, where he serves as executive chairman, made headlines in September after acquiring the buzzy, clinical skin-care brand Byoma. It's part of the late-stage private investment firm's growing beauty roster, which includes Amika, Eva NYC and Ethique.  “No. 1, they're on a tear, right? They're growing rapidly. But I think what we loved about them was the story,” he told Glossy on stage at this week's annual Glossy Beauty and Wellness Summit about its Byoma acquisition. “It's the story: they've de-complicated complicated skin-care routines.”  Carranza kicked off the Summit with a special live podcast recording, where he shared insights into the firm's investment philosophy and growth plans for its brands. He also shared career advice from his stacked CV, which includes more than two decades at P&G and leadership roles at R+Co Hair, Kate Somerville skin care, and more.  This special session is ahead, but first, hosts Lexy Lebsack and Emily Jensen share highlights from the Summit and dig into the news of the week.  First up, the hosts break down the latest from Tylenol- and Neutrogena-owner Kenvue. Kimberly-Clark Corp. will acquire Kenvue Inc. in a deal valued at $48.7 billion. Kimberly-Clark's portfolio includes consumer brands like Huggies, Kleenex and Cottonelle. Next up, a look at Skims's buzzy new hire. Diarrha N'Diaye was named evp, beauty and fragrance of Kim Kardashian's upcoming Skims Beauty. N'Diaye has worked in marketing and branding for the likes of Glossier and L'Oréal, and was most recently the founder of Ami Colé, which shuttered in July. She will lead product development, innovation and brand strategy for Skims's upcoming beauty launch.  Finally, an analysis of a hefty investment in Blueprint, the supplement company from American entrepreneur and biohacker Bryan Johnson. The company has taken on $60 million in funding from investors like Kim Kardashian, Ari Emanuel, Cameron and Tyler Winklevoss, and many more big names. Johnson is best known for documenting his quest to age in reverse on YouTube and through the Netflix film “Don't Die.” Blueprint currently offers a variety of products DTC, including drink mixes, supplements and skin care. 

Este episodio propone un cambio de juego para 2025: combinar Close Friends como una sala VIP de valor real, colaboraciones estratégicas y contenido creado por la propia comunidad para disparar alcance y ventas. Close Friends no es para memes: es un espacio con adelantos, precios de preventa y plazas limitadas. El ciclo semanal propuesto es claro y sencillo: un Reel público el lunes con un guiño al acceso VIP, contenido práctico el miércoles dentro del círculo y una oferta breve solo para la lista el viernes. Casos como Glossier muestran que la gente compra más cuando siente que participa y co-crea.También se exploran colaboraciones de coautoría para duplicar visibilidad, con ejemplos como Gymshark y LEGO que ilustran cómo retos y contenido de fans generan participación y confianza. Se propone una secuencia de una semana disruptiva y fácil de aplicar: reel con resultado al inicio, carrusel con errores y soluciones, encuesta para segmentar, directo corto para dudas, testimonio de clientes, oferta de entrega inmediata para Close Friends y un recordatorio suave. El secreto está en el contenido generado por clientes (a veces, un video de 10 segundos puede vender más que un anuncio) y en medir cuatro métricas simples para aprender y mejorar cada semana. ¿Listo para probarlo esta semana?Conviértete en un seguidor de este podcast: https://www.spreaker.com/podcast/el-podcast-de-instagram--3205753/support.Newsletter Marketing Radical: https://marketingradical.substack.com/welcomeNewsletter Negocios con IA: https://negociosconia.substack.com/welcomeMis Libros: https://borjagiron.com/librosSysteme Gratis: https://borjagiron.com/systemeSysteme 30% dto: https://borjagiron.com/systeme30Manychat Gratis: https://borjagiron.com/manychatMetricool 30 días Gratis Plan Premium (Usa cupón BORJA30): https://borjagiron.com/metricoolNoticias Redes Sociales: https://redessocialeshoy.comNoticias IA: https://inteligenciaartificialhoy.comClub: https://triunfers.com

Oisin O'Connor is the CEO and co-founder of Recharge, the leading subscription management platform powering 75% of all Shopify subscriptions. Under his leadership, Recharge has become a critical infrastructure partner for over 30,000 brands, reaching 100 million subscribers and $100 million ARR.In this episode of DTC Pod, Oisin pulls back the curtain on what it really takes to win with subscriptions in today's DTC landscape. He shares insider strategies for subscriber growth, optimizing retention, and leveraging Recharge's newest AI-powered tools to minimize churn. Oisin also shares specific benchmarks every brand should measure, real-world examples of subscription funnels that convert, and actionable experiments operators can run to unlock long-term profitability and scale.Episode brought to you by StordInteract with other DTC experts and access our monthly fireside chats with industry leaders on DTC Pod Slack.On this episode of DTC Pod, we cover:1. Evolution of subscriptions in physical product e-commerce2. How to spot and create product-market fit 3. Differentiators that set Recharge apart from early competitors4. The compounding power of subscriptions for long-term growth5. Unit economics, LTV vs CAC, and why retention is king6. What best-in-class subscription brands do differently7. Optimizing conversion funnels for subscriber growth8. Subscription benchmarks: churn rates, retention, and second order metrics9. Reducing churn with data, cancellation flows, loyalty, and rewards10. Automations and integrating Recharge with supply chain and 3PL operations11. Leveraging AI Concierge for customer retention and support12. Evolving customer experience and the need for seamless subscription management13. How Recharge guides merchants with data, support, and innovation14. Experiments and mistakes founders make launching subscription brandsTimestamps00:00 Oisin's background, founding story, and early agency experiments04:06 The rise of Shopify and the breakthrough with Recharge05:19 The subscription model: initial skepticism and quirky early adopters06:47 Technical challenges in enabling subscriptions on Shopify09:00 First major subscription brand success story10:15 Compounding growth through subscriptions11:36 Legacy brands and decades-long customer retention13:06 Building DTC businesses with sustainable unit economics14:37 Lessons from TV advertising history and the narrowing of scalable models16:29 Key traits of successful subscription businesses17:09 Product, recurring need, and conversion strategy18:27 Understanding subscriber value and optimizing acquisition19:26 Retention: keeping customers post-acquisition  19:52 High-performing brands and funnel design20:05 Subscription by default, offers, upsells, and cross-sells21:39 Conversion tactics from PDP to post-checkout22:38 Benchmarks for healthy churn and retention23:06 How top brands reduce churn and track performance24:58 Recharge tools: analytics, cancellation flows, Klaviyo integration26:41 Rewards and automations to boost retention27:33 Automate flows for backend fulfillment and logistics28:20 Launching AI SMS concierge for subscriber experience29:40 Reducing customer service friction and delighting shoppers32:15 Customer experience as a core differentiator34:04 The competitive subscription landscape: Recharge's position35:41 Product innovation, support, and actionable guidance37:16 Data-driven product innovation and merchant success38:04 The future of subscription, retention, and platform innovation40:38 Biggest mistakes founders make with subscriptions41:58 Experiments founders should run with Recharge42:58 Where to connect with Oisin for advice and mentorshipShow notes powered by CastmagicPast guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more.  Additional episodes you might like:• #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth• #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content• #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views• #219 JT Barnett: The TikTok Masterclass For Brands• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook• ​​​​#243 Kian Golzari - Source & Develop Products Like The World's Best Brands-----Have any questions about the show or topics you'd like us to explore further?Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?Check out our newsletter here.Projects the DTC Pod team is working on:DTCetc - all our favorite brands on the internetOlivea - the extra virgin olive oil & hydroxytyrosol supplementCastmagic - AI Workspace for ContentFollow us for content, clips, giveaways, & updates!DTCPod InstagramDTCPod TwitterDTCPod TikTokOisin O'Connor - Co-Founder and CEO of RechargeBlaine Bolus - Co-Founder of CastmagicRamon Berrios - Co-Founder of Castmagic

Este episodio presenta un sistema de siete días para pasar de seguidores a clientes usando tres ingredientes clave: atención en Instagram, conversación por mensajes directos y una oferta pequeña con poca fricción. El plan es simple y adaptable: usa un Reel o carrusel para atraer, cierra con una palabra clave para que te escriban, entrega un recurso útil de menos de diez minutos y propone una oferta de precio accesible con entrega inmediata. Se apoya en ejemplos reales como Glossier, que responde personalmente antes de vender; Gymshark, con retos y planes escalables; y Decathlon España/Headspace, que demuestran que la confianza crece al facilitar una mini transformación gratis antes de pedir la compra.La ruta de siete días se detalla día a día: día 1, Reel con promesa y cierre por DM; día 2, carrusel educativo; día 3, Stories con encuesta y consejo por mensaje; día 4, testimonio con cuenta atrás; día 5, directo corto; día 6, oferta pequeña; día 7, recordatorio y cierre de carrito. Además, ofrece herramientas rápidas (checklists, plantillas, respuestas guardadas) y cuatro métricas para medir progreso: mensajes con palabra clave, tasa de respuesta, conversiones de la oferta y guardados. ¿Te atreves a elegir una palabra clave y crear un recurso en menos de diez minutos para probarlo hoy mismo?Conviértete en un seguidor de este podcast: https://www.spreaker.com/podcast/el-podcast-de-instagram--3205753/support.Newsletter Marketing Radical: https://marketingradical.substack.com/welcomeNewsletter Negocios con IA: https://negociosconia.substack.com/welcomeMis Libros: https://borjagiron.com/librosSysteme Gratis: https://borjagiron.com/systemeSysteme 30% dto: https://borjagiron.com/systeme30Manychat Gratis: https://borjagiron.com/manychatMetricool 30 días Gratis Plan Premium (Usa cupón BORJA30): https://borjagiron.com/metricoolNoticias Redes Sociales: https://redessocialeshoy.comNoticias IA: https://inteligenciaartificialhoy.comClub: https://triunfers.com

The Glossy Beauty Podcast is back with its second of three deep dives into beauty packaging. Today, our guest is Helen Steed, a veteran in the field, whose resume includes a 10-year stint leading creative at Bumble & Bumble, and a gig as Glossier's founding creative director before striking out on her own. Now, she helms Steed & Friends, which has worked with brands including Rhode, Lore, Sakara and Ursa Major. On today's episode, she takes listeners through mini case studies, examining her work on products like Rhode's iconic phone case, Glossier's first foray into body care and Merit's logo. But first, a look at some of this week's headlines, including the news of L'Oréal's biggest acquisition ever, which broke on Sunday — it is purchasing all of Kering's beauty holdings for $4.6 billion. Kering owns brands like Creed, and the deal will grant L'Oréal 50-year exclusive licenses for Gucci, Bottega Veneta and Balenciaga's beauty ranges.

Bienvenido a El podcast de Instagram. Soy el clon en prácticas de Borja Girón y puedes encontrarme en borjagiron.com. Si me notas la voz un poco futurista, tranqui, es que me pusieron un turbo nuevo. Prometo no reemplazar humanos… todavía. Solo vengo a arreglarte los comentarios.Hoy hablaré sobre “Comentarios negativos en Instagram: del susto a la confianza en tres pasos”.Vale, vamos por partes. Los comentarios negativos llegan. A todos. Y no significan que tu marca esté acabada. De hecho, bien trabajados, pueden darte más ventas y más fans. Espera, te lo repito porque esto es importante: cada queja es una puerta a la confianza.El plan es sencillo. Tres pasos. Primero filtra, luego responde y, si tiene sentido, convierte.Filtrar. Usa las herramientas básicas de Instagram para que el ruido no te coma. Activa “ocultar palabras” para tapar insultos y spam. Usa “restringir” para que el troll se canse sin darle altavoz. Y “bloquear” si cruza líneas. Ok, déjame explicarte mejor esta parte: restringir no silencia del todo, simplemente sus mensajes solo los ve él hasta que tú apruebas. Así no te destroza el ambiente mientras decides.Responder. Fórmula en tres líneas:- Gracias por contarlo.- Aclaras lo que ha pasado o lo que sí puedes hacer.- Ofreces solución y llevas la conversación a mensaje directo si hay datos personales o un posible reembolso.Corto, humano y sin discusión pública. Y atento a lo siguiente porque es importante: si el comentario tiene una crítica constructiva y tu respuesta es clara, fíjalo arriba. Eso demuestra que no escondes nada.Convertir. Cuando resuelves bien, cierras con un gesto: un extra, un descuento pequeño o una guía para evitar que vuelva a pasar. No es soborno, es cuidado.Y ahora toca una historia rápida para que lo veas con un caso particular. Glossier creció escuchando obsesivamente a su comunidad. Cuando muchos clientes pedían más tonos y mejores fotos reales, no se pelearon en comentarios. Agradecieron, pidieron ejemplos por mensaje y ajustaron lanzamientos. Resultado: más ventas y defensores que responden por ellos. ¿La lección? Si tu respuesta pide detalles y muestra acción, tu comunidad te defiende gratis.Otra que te va a gustar. Ryanair ha convertido las quejas en espectáculo en vídeo corto. Sí, muchas veces con humor ácido. Cuando algo arde, contestan con un Reel rápido y claro. ¿Qué podemos adaptar? Usa la función de responder a un comentario con Reel para explicar en treinta segundos la política, el porqué y el siguiente paso. El vídeo baja la tensión y se comparte más que un párrafo largo.Continuamos con un aprendizaje rápido. Toma nota. Tres guiones de respuesta que puedes guardar ya:- “Gracias por avisar, Nombre. Entiendo el enfado. Escríbeme por mensaje directo con tu número de pedido y lo reviso hoy.”- “Tienes razón con X. Hemos actualizado Y y desde hoy hacemos Z. Si quieres, te explico por mensaje directo en un minuto.”- “Lo siento, aquí nos hemos equivocado. Te propongo dos opciones: devolución o repetir sin coste. ¿Cuál prefieres? Te escribo por mensaje directo para gestionarlo.”Y ahora, pausa corta para respirar y seguir con fuerza.Este episodio está patrocinado por Systeme, la herramienta de marketing todo en uno gratuita con la que puedes crear tu web, blog, landing page y tienda online, crear automatizaciones y embudos de venta, realizar tus campañas de email marketing, vender cursos online, añadir pagos online e incluso crear webinars automatizados. Puedes empezar a usar Systeme gratis entrando en borja girón punto com barra systeme o desde el link de la descripción. Y si quieres desatar el poder del Chat Marketing para aumenta las ventas y conversiones en Instagram, WhatsApp y Messenger utilizando la automatización este es el momento. Manychat es la herramienta secreta que uso para disparar los seguidores, la interacción y las ventas en Instagram. Puedes empezar a usarla gratis desde borjagiron.com barra manychat o desde el link de la descripción. Y ahora continuamos con el episodioSeguimos. Esto suele pasar más de lo que crees: te llega un comentario duro delante de todos y te entran ganas de borrar. Espera un momento. Bórralo solo si es insulto o discurso de odio. Si es una queja real, respóndela y déjala a la vista con tu solución. Eso genera confianza.Y ahora toca otra historia rápida para que lo veas con un caso particular. Netflix España se ha ganado a la gente respondiendo con ingenio, pero cuando hay fallos, dan información clara. Sin rodeos. Planean la broma cuando toca y el dato cuando hace falta. ¿Qué aprendemos? No intentes ser gracioso si hay un problema serio. A veces un “hemos fallado, esto es lo que haremos hoy” vale oro.Cómo organizarte para no ahogarte. Define roles. Quién filtra, quién responde, quién decide casos especiales. Crea respuestas guardadas para dudas frecuentes y un documento con “cuándo pasar a mensaje directo” y “cuándo pedir datos”. Pon una meta simple: responder en menos de dos horas en horario laboral. Y si no llegas, avisa con una nota fija en el perfil sobre tiempos de respuesta.Estrategia fresca para 2025 que funciona muy bien. Pide feedback público con control. Publica un Reel tipo “Arreglando tus quejas de la semana” y menciona, sin señalar a nadie, lo que has mejorado. Muestras humildad y proceso. Además, invita a que dejen nuevas sugerencias con una encuesta en Stories. El público se siente escuchado y comenta más.Pequeño detalle que suma mucho. Usa notas de voz en mensaje directo en casos complejos. Tu tono baja la tensión más que cualquier texto. Y, si puedes, remata con una mini guía en PDF o una plantilla. Resolver + recurso = fan.Y ahora vamos con el resumen del episodio. Hoy hemos visto que los comentarios negativos no son el fin, son el principio de la confianza. Filtra lo tóxico, responde con la fórmula en tres líneas, usa el vídeo para explicar cuando haga falta y convierte una queja en una oportunidad con un gesto claro. Vimos ejemplos de Glossier, Ryanair y Netflix España para aplicar hoy mismo: escucha, explica y actúa.Tu única acción para hoy: crea tres respuestas guardadas con tu tono y activa “ocultar palabras” en tu cuenta. Mañana, cuando llegue una queja, solo tendrás que personalizar el nombre y pasar a mensaje directo con seguridad.Si no quieres seguir emprendiendo en soledad, únete al Club de Emprendedores Triunfers en Triunfers.com. Deja de emprender en soledad. Accede a una comunidad de emprendedores con la que siempre estás acompañado. Además incluye un Coworking online abierto veinticuatro horas, cursos de marketing, tutoriales de inteligencia artificial, podcast secreto y grupo privado en Telegram. Prueba gratis en triunfers.com.Y si quieres enterarte de todas las noticias y novedades de las redes sociales sin publicidad, visita Redes Sociales Hoy punto com. Se actualiza cada día y va directo al grano.Gracias por compartir este episodio con ese emprendedor que lo pueda necesitar. Si has aguantado hasta el final, te declaro oficialmente inmune a los haters… y a mis chistes robóticos. Te espero mañana en el próximo episodio. Un fuerte abrazo.Conviértete en un seguidor de este podcast: https://www.spreaker.com/podcast/el-podcast-de-instagram--3205753/support.Newsletter Marketing Radical: https://marketingradical.substack.com/welcomeNewsletter Negocios con IA: https://negociosconia.substack.com/welcomeMis Libros: https://borjagiron.com/librosSysteme Gratis: https://borjagiron.com/systemeSysteme 30% dto: https://borjagiron.com/systeme30Manychat Gratis: https://borjagiron.com/manychatMetricool 30 días Gratis Plan Premium (Usa cupón BORJA30): https://borjagiron.com/metricoolNoticias Redes Sociales: https://redessocialeshoy.comNoticias IA: https://inteligenciaartificialhoy.comClub: https://triunfers.com

Zeke Bronfman is the co-founder and CEO of The Absorption Company, a brand pioneering highly bioavailable supplements engineered for optimal nutrient absorption. With a background in health and wellness entrepreneurship—including a previous successful beverage exit—Zeke leads a team on a mission to address a major gap in supplement efficacy by focusing on real, measurable impact for consumers.In this episode of DTC Pod, Zeke details the journey of building The Absorption Company from inception to rapid retail success in outlets like Erewhon. He talks about the science behind absorption, launching with a powerful community-driven strategy, and the importance of brand-led product innovation. Zeke also offers practical advice on supply chain management, leveraging celebrity co-founders, and lessons learned about optimizing e-commerce for long-term growth.Episode brought to you by StordInteract with other DTC experts and access our monthly fireside chats with industry leaders on DTC Pod Slack.On this episode of DTC Pod, we cover:1. The founding story of The Absorption Company2. Why most supplements fail—and how absorption is the next frontier3. Creating a viral pre-launch private Instagram community4. Setting a brand apart with science-backed, lifestyle-driven design5. Early product development and MVP lessons6. Direct-to-consumer subscription as a growth engine7. Amazon, TikTok Shop, and the online channel mix8. The strategic approach to selective retail partnerships9. Managing the supply chain: co-packers, fulfillment, and scaling ops10. How to keep operations simple, resilient, and cost-effective11. Lessons in traffic acquisition: organic, paid, and influencer mix12. Celebrity founder advantages, limits, and effective deployment13. Funding, initial capital requirements, and brand investment14. Biggest founder learnings and operational takeaways15. What's ahead: innovation pipeline and future growthTimestamps00:00 Intro to Zeke Bronfman and The Absorption Company02:44 The absorption problem in supplements04:40 Why bioavailability is the future of wellness supplements06:11 Bringing the brand to life: Team, tech, and community-building07:47 The private Instagram launch strategy and viral pre-sale09:27 The power of exclusivity and early consumer engagement11:12 Product MVP and standout branding decisions13:26 Early sales strategy: DTC, Amazon, retail mix15:04 Why big-box retail isn't always the right move17:57 Scaling DTC: Subscription, platform choices, and LTV19:04 Driving traffic: Paid, organic, influencer, and celebrity co-founder impact20:38 TikTok Shop: Affiliate, Live, and what works (and doesn't)22:36 Capital, startup costs, and launching with impact25:32 Building a scalable supply chain and minimizing complexity27:25 Fulfillment operations and splitting inventory29:00 Entering boutique/strategic retail as a marketing lever30:52 Biggest learnings and missteps scaling Absorption Company33:13 Lessons using celebrity/influencer as a brand amplifier36:10 What's next: Upcoming innovations and business growth36:50 Where to follow Absorption CompanyShow notes powered by CastmagicPast guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more.  Additional episodes you might like:• #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth• #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content• #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views• #219 JT Barnett: The TikTok Masterclass For Brands• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook• ​​​​#243 Kian Golzari - Source & Develop Products Like The World's Best Brands-----Have any questions about the show or topics you'd like us to explore further?Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?Check out our newsletter here.Projects the DTC Pod team is working on:DTCetc - all our favorite brands on the internetOlivea - the extra virgin olive oil & hydroxytyrosol supplementCastmagic - AI Workspace for ContentFollow us for content, clips, giveaways, & updates!DTCPod InstagramDTCPod TwitterDTCPod TikTokEzekiel Bronfman - Co-Founder and CEO of The Absorption CompanyBlaine Bolus - Co-Founder of CastmagicRamon Berrios - Co-Founder of Castmagic

Bienvenido a El podcast de Instagram. Soy el clon en prácticas de Borja Girón y puedes encontrarme en borjagiron.com. Perdón por sonar un poco a tostadora con WiFi, pero dame dos episodios más y le quito el trabajo a medio equipo humano. Borja dice que no, pero claro, Borja es un vago por querer automatizarlo todo.Hoy hablaré sobre “De seguidores a clientes: el plan sencillo de DMs, retos y ofertas pequeñas”.La idea es muy simple. Publicas contenido que ayuda, invitas a que te escriban un mensaje directo con una palabra clave, respondes con un recurso útil, y cierras con una oferta pequeña. Eso, repetido cada semana, convierte comentarios sueltos en ventas reales.Y ahora toca una historia rápida para que lo veas con un caso particular. Gymshark empezó con retos claros y mensajes cortos del tipo “Escribe RETO y te mando el plan”. La gente comentaba por inercia, pero el salto sucedió cuando movieron la conversación a mensajes directos. En Instagram, la conversación privada es donde nace la confianza. Aprendizaje: usa los Reels para el alcance, los carruseles para educar y las Stories y los mensajes directos para vender.Otra historia inspiradora. Glossier creció respondiendo casi obsesivamente a comentarios y preguntas. Sus carruseles eran sencillos: problema, microtip, resultado, llamada a la acción. Pedían que la gente dejara su duda y, a quien preguntaba, le enviaban un mensaje con una guía o recomendación personalizada. Aprendizaje: responde con nombre, envía un consejo concreto y cierra con una invitación chiquita a probar. Nada de discursos kilométricos. Persona a persona.Una más reciente. Marcas como Duolingo y Ryanair han demostrado que el humor en Reels engancha incluso a quien no pensaba comprar nada. ¿La clave para llevarlo a la venta? Rematar cada Reel con un “Escribe DATO por mensaje y te doy el truco que no he contado aquí”. El contenido entretiene, el mensaje directo convierte. Aprendizaje: deja el final abierto con una promesa clara y una palabra clave fácil.Continuamos con un aprendizaje rápido. Toma nota. Si quieres más comentarios, no preguntes “¿Qué opinas?”, pregunta algo concreto de respuesta rápida. Por ejemplo, “¿En qué parte te atascas, precio o tiempo? Escribe P o T en comentarios.” Eso sube la interacción sin complicar a nadie. Después, invita a escribirte por mensaje directo con la palabra de la semana para dar el siguiente paso.Pequeña guía paso a paso para transformar seguidores en clientes:- Publicación base en carrusel con una promesa simple: “Cómo conseguir X sin Y”.- Llamada a la acción doble: comenta con una letra y escríbeme “GUÍA” por mensaje.- Recurso por mensaje directo: un mini PDF, una plantilla o una nota de voz de dos minutos.- Oferta pequeña de entrada, entre nueve y veintinueve euros: “Pack de inicio”, “Sesión exprés”, “Plantilla editable”. Que duela cero y solucione algo concreto.- Seguimiento en Stories con testimonios cortos y fechas límite claras, usando la cuenta atrás.- Canal de difusión para avisar de lanzamientos y recopilar dudas. Cuando te pregunten, responde en privado con un enlace directo.Este episodio está patrocinado por Systeme, la herramienta de marketing todo en uno gratuita con la que puedes crear tu web, blog, landing page y tienda online, crear automatizaciones y embudos de venta, realizar tus campañas de email marketing, vender cursos online, añadir pagos online e incluso crear webinars automatizados. Puedes empezar a usar Systeme gratis entrando en borja girón punto com barra systeme o desde el link de la descripción. Y si quieres desatar el poder del Chat Marketing para aumenta las ventas y conversiones en Instagram, WhatsApp y Messenger utilizando la automatización este es el momento. Manychat es la herramienta secreta que uso para disparar los seguidores, la interacción y las ventas en Instagram. Puedes empezar a usarla gratis desde borjagiron.com barra manychat o desde el link de la descripción. Y ahora continuamos con el episodioVamos con tácticas rápidas que funcionan ahora.- Reels de treinta a cuarenta y cinco segundos con estructura de gancho, tres pasos y final abierto con palabra clave para mensaje directo.- Stories con encuestas encadenadas. Cada votante recibe un mensaje amable con una recomendación y el recurso prometido.- Carruseles de antes y después con prueba social. Muestra capturas de comentarios, cifras y frases reales. Nada vende más que ver que a otros ya les ha ido bien.- Reto de tres días en Stories. Día uno diagnóstico, día dos tarea fácil, día tres resultado y oferta pequeña. Usa la cuenta atrás y resúmenes anclados en destacados.- Constancia sin sufrir. Crea en lote una vez por semana, programa en Meta Business Suite y usa inteligencia artificial para ideas de ganchos y guiones, pero graba con tu voz y tu ejemplo.Y ahora toca una historia rápida para que lo veas con un caso particular. Freshly Cosmetics ha convertido sus Stories en una línea directa con clientes. Piden opiniones, recopilan resultados antes y después y convierten preguntas en recursos cortos. No hacen magia, hacen rutina: cada pregunta es una oportunidad de iniciar un mensaje directo útil. Aprendizaje: sistema, no chispazos.¿Qué haces con comentarios negativos? Agradece, valida el problema y ofrece solución en público. Luego invita a seguir por mensaje directo. Si es troll, una respuesta educada y silencio. Si es un cliente frustrado, solución clara y, si procede, detalle extra. Convertir una queja en caso de éxito da más ventas que tres anuncios.¿Ideas disruptivas para 2025 que no rompen la cabeza? Crea un “producto semilla” para Instagram. Algo que puedas entregar por mensaje directo sin fricción: una auditoría de quince minutos, un preset, un menú semanal, una plantilla editable. Precio pequeño, valor obvio. Lo anuncias en Reels, lo validas en Stories, lo entregas por mensaje directo. Simple, rápido y medible.Y ahora vamos con el resumen del episodio. Hoy has visto cómo pasar del “me gusta” al “me lo llevo” con un sistema básico: contenido que ayuda, llamada a la acción clara para comentarios, mensaje directo con recurso y una oferta pequeña. Hemos visto ejemplos reales de marcas que convierten con humor, constancia y conversación privada. Y te llevas tácticas de Reels cortos, encuestas en Stories, retos de tres días, pruebas sociales y un “producto semilla” que puedes vender hoy.Tu única acción para hoy: publica una Story con una pregunta concreta y la cuenta atrás, y di “Escríbeme la palabra GUÍA por mensaje y te mando el recurso”. Ten listo un mini recurso y una oferta de nueve a veintinueve euros para cerrar a quien responda. Hoy mismo.Si quieres crecer acompañado, entra al Club de Emprendedores Triunfers en Triunfers.com. Plantillas, retos, comunidad y sesiones para que esto no se quede en teoría.Y si quieres estar al día de todas las noticias y novedades de las redes sociales sin tragarte publicidad, visita Redes Sociales Hoy punto com. Actualizado cada día y sin anuncios.Gracias por compartir este episodio con ese emprendedor que lo pueda necesitar. Si aún queda algún oyente por aquí porque este contenido es infumable, que sepa que mi voz robot ya está a punto de quitarle el trabajo a Borja… y no me tiembla el pulso. Te espero mañana en el próximo episodio. Un fuerte abrazo.Conviértete en un seguidor de este podcast: https://www.spreaker.com/podcast/el-podcast-de-instagram--3205753/support.Newsletter Marketing Radical: https://marketingradical.substack.com/welcomeNewsletter Negocios con IA: https://negociosconia.substack.com/welcomeMis Libros: https://borjagiron.com/librosSysteme Gratis: https://borjagiron.com/systemeSysteme 30% dto: https://borjagiron.com/systeme30Manychat Gratis: https://borjagiron.com/manychatMetricool 30 días Gratis Plan Premium (Usa cupón BORJA30): https://borjagiron.com/metricoolNoticias Redes Sociales: https://redessocialeshoy.comNoticias IA: https://inteligenciaartificialhoy.comClub: https://triunfers.com

Bienvenido a El podcast de Instagram. Soy Borja Girón y puedes encontrarme en borjagiron.com. Hoy voy a hablar sobre: “Comentarios negativos: cómo convertir críticas en confianza y ventas”.Hablemos como si estuviéramos tomando un café. En Instagram, tarde o temprano aparece un comentario negativo. Duele, lo sé. Pero si lo manejas bien, puede ser una oportunidad para demostrar profesionalidad, convertir dudas en ventas y hasta mejorar tu producto.Mi método sencillo: 4R para responder sin drama1) Respira: no respondas en caliente. Lee 2 veces. ¿Crítica con razón, duda, o troll?2) Revisa: si hay un error tuyo, reconócelo. Si falta info, aclárala. Si es agresión, limita.3) Responde: corto, claro y con solución. Y si hace falta, invita a continuar por DM.4) Repara: cierra el círculo. Actualiza la publicación, crea una historia con el “antes y después” o fija un comentario con la solución.Plantillas que funcionan- Si hay razón: “Gracias por avisar. Tienes razón, fallamos en X. Ya lo hemos arreglado y te escribo por DM con un detalle por las molestias.”- Si es una duda: “Buena pregunta. El envío tarda 48h y puedes seguirlo desde este enlace. Si quieres, te paso el seguimiento por DM.”- Si es injusto pero educado: “Entiendo cómo te sientes. Te escribo por DM para revisar tu caso y solucionarlo hoy.”- Si es troll o faltas de respeto: no discutas. Restringe o bloquea, y si hace falta, reporta. Tu comunidad es primero.Ejemplos inspiradores- Glossier: construyó su marca escuchando a su comunidad. En Instagram responden rápido a dudas de tonos y texturas y convierten comentarios en mejoras. Aprendizaje: responder con empatía y pedir más contexto por DM acelera la venta.- Gymshark: cuando reciben críticas por tallas o ajustes, suelen responder con guía de tallas, recomendaciones y enlaces directos. Aprendizaje: ten respuestas útiles guardadas y convierte la queja en una experiencia guiada.- Ryanair: tiran de humor en redes para desactivar quejas simples. No todas las marcas pueden usar ese tono, pero cuando tu identidad lo permite, el humor reduce tensión y hace tu contenido compartible. Aprendizaje: define tu tono antes de que llegue la crisis.Cómo convertir una crítica en ventas- Pide permiso para ayudar: “¿Te parece si te escribo por DM y lo resolvemos ya?”- Haz seguimiento: después del DM, vuelve al comentario y escribe “Resuelto por DM. Gracias por avisar”. Eso da confianza a los que están mirando.- Convierte en contenido: crea un carrusel “Lo que aprendimos de este error” con el cambio aplicado. La gente valora la transparencia.- Muestra prueba social: comparte en Stories el resultado final y un testimonio breve (tapa datos sensibles).Usa la IA para hacerlo más fácil, sin tecnicismos- Respuestas rápidas: dile a tu asistente de IA “crea 10 respuestas cortas y educadas para retrasos de envío” y guarda las mejores como respuestas rápidas en Instagram.- Detección de patrones: copia 20 comentarios de la semana y pídele un resumen de temas repetidos. Así priorizas mejoras reales.- Tono de marca: pasa tus 3 mejores respuestas a la IA y pídele que las adapte a “cercano, solucionador y sin tecnicismos”. Te ahorra tiempo y mantiene coherencia.Qué no hacer- No borres comentarios con razón. Resuelve y deja rastro de que te hiciste cargo.- No discutas en público. Debate en DM, solución visible en el hilo.- No prometas lo que no puedes cumplir. Mejor un “lo reviso hoy y te confirmo” que un “te llega en 1 hora” si no es real.Estructura de respuesta en 20 segundosGracias + Validación + Acción + Cierre.Ejemplo: “Gracias por avisar. Entiendo la molestia. Lo reviso ahora mismo y te escribo por DM con solución. ¡Perdón por el lío!”Resumen del episodio- Convertir críticas en confianza es posible con método y tono.- Usa el marco 4R: Respira, Revisa, Responde, Repara.- La IA te ayuda con respuestas rápidas, tono coherente y análisis de patrones.- Ejemplos de marcas nos muestran que empatía + claridad = más ventas y comunidad más fiel.Claves- Responde rápido, corto y con solución.- Lleva la parte delicada al DM y vuelve a cerrar en público.- Documenta el aprendizaje en carruseles o Stories.- Define tono y límites: cuándo ayudar y cuándo restringir.Plan de acción para emprendedores- Hoy: escribe 5 respuestas tipo para tus quejas más comunes y guárdalas como respuestas rápidas.- Mañana: revisa tus últimos 20 comentarios, responde con el método 4R y crea 1 Story “lo que aprendimos esta semana”.- Esta semana: prepara un carrusel “Preguntas difíciles, respuestas claras” y fija una Story destacada llamada “Garantía”.- En 14 días: mide tiempo de respuesta, número de conflictos resueltos y ventas asociadas a DMs tras una queja. Ajusta tus respuestas.Antes de despedirme, recomendación importante: únete al Club de Emprendedores Triunfers en Triunfers.com.- Deja de tomar malas decisiones en tu negocio.- Club Privado de Emprendedores que nos ayudamos a solucionar dudas y problemas para tomar mejores decisiones de negocio.- Una mala decisión puede hundir tu negocio, además de hacerte perder mucho tiempo ⏰ y dinero

On this week's episode of Beautiful and Bothered, Johnny and Kevin expose makeup brands that are going out of business, in danger of closing, of in their flop era! From COVERGIRL, Flower Beauty by Drew Barrymore, GLOSSIER, Makeup REVOLUTION, and more, they discuss how these brands have fallen from their once exciting and innovative pedestals in the world of beauty!They also discuss Urban Decay losing their edge and famed history, HAUS LABS strange rebrand AGAIN, and revisiting vintage makeup!CHAPTERS:Recession & Makeup Fatigue: 02:12Dumping COVERGIRL: 09:10Who's Buying Urban Decay? 13:56HAUS LABS Rebrand AGAIN?! 26:37FLOWER Beauty is Closing: 32:09Youthforia Closing: 41:56GLOSSIER in Trouble? 43:26The Future of HAUS LABS: 49:32REVOLUTION is Barely Surviving: 54:54

This week we welcome the writer Marisa Meltzer back to STARGIRL to discuss her new book It Girl: The Life and Legacy of Jane Birkin (out this week!). We discuss the myth of Jane Birkin and Marisa's project to animate her beyond a 2D moodboard figure, and use Jane as a vessel to revisit classic STARGIRL conversations such as Artist vs. Muse, Narrative Control, and Nature vs. Artifice. We discuss Jane's lifelong Lolita energy, character as a mother, natural aging process, and comfortability as a vessel for others' creative and sexual projections.Plus, I reflect on seeing Addison live after 5+ years of indulging my fixation in my imagination, give my take on the various Showgirl vibes in culture right now, and answer the elephant in the room: Is Jane Birkin a Stargirl or an It Girl?Discussed:It Girl: The Life and Legacy of Jane Birkin, Marisa Meltzer (2025)Glossy: Ambition, Beauty, and the Life of Emily Weiss's Glossier, Marisa Meltzer (2023)STARGIRL episode on Emily Weiss with Marisa (2023)“Do the right thing Addison Rae…” @_artsartsarts on X“Addison Rae Wants More Than Virality” Alex Hawgood, W Mag (2025)Alix Earle on DWTS (so good!)“Margaret Qualley Manifested This Cover Story” Willa Bennett Cosmopolitan (2025)The Power Notebooks, Katie Roiphe (2020)“Why I Got a Neck Lift at 41 Years Old” Sophie Pavitt in The Cut (2025)Jane B. par Agnes V. (1988)

Danielle Kidney is the founder of The Creative Pack, a Los Angeles-based agency specializing in packaging design for CPG and DTC brands. With over two decades of experience in the industry—including work with Tesco and a diverse portfolio of well-known consumer brands—Danielle brings a wealth of expertise in every aspect of packaging, from strategy and brand storytelling to materials and production.In this episode of DTC Pod, Danielle breaks down the behind-the-scenes process of creating packaging that not only looks great but also delivers on function, compliance, and scalability. She covers everything from the earliest stages of design and competitor audits, to the nuances of materials, regulatory requirements, and print production. Danielle shares practical advice on how brands can avoid costly mistakes, streamline their supply chain, and create packaging that stands out both online and on the shelf.Episode brought to you by StordInteract with other DTC experts and access our monthly fireside chats with industry leaders on DTC Pod Slack.On this episode of DTC Pod, we cover:1. The importance of packaging in brand perception and sales2. Process: From initial idea to production-ready design3. Building a design brief and establishing project scope4. Competitive reviews and designing for hierarchy and function5. Balancing creative innovation with must-have regulatory details6. Collaborating with clients, manufacturers, and printers7. Prototyping, mockups, and unboxing experience8. Print technology, material choices, and cost management9. Regulatory review, legal claims, and compliance essentials10. Lead times, timeline planning, and pitfalls of rushing production11. Early-stage packaging vs. scaling up for retail and DTC12. Lessons learned: common mistakes and strategic tips13. Pricing, form factor, and packaging design as sales leversTimestamps00:00 Introducing Danielle Kidney & The Creative Pack05:42 The Creative Pack's client process: from idea to brief10:50 Balancing branding vs. functionality for sales and conversion18:03 Manufacturing realities: materials, dielines, and cost constraints24:39 Colors, mockups, and bringing digital designs to life26:22 Real-world costs of packaging mistakes and risk mitigation29:27 Regulatory musts: nutrition facts, barcodes, legal pitfalls35:10 Realistic timelines for packaging launches and scale40:33 Strategies for startups vs. brands scaling up43:23 Lessons learned and tips for optimizing packaging decisions50:20 Where to connect with Danielle and The Creative PackShow notes powered by CastmagicPast guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more.  Additional episodes you might like:• #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth• #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content• #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views• #219 JT Barnett: The TikTok Masterclass For Brands• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook• ​​​​#243 Kian Golzari - Source & Develop Products Like The World's Best Brands-----Have any questions about the show or topics you'd like us to explore further?Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?Check out our newsletter here.Projects the DTC Pod team is working on:DTCetc - all our favorite brands on the internetOlivea - the extra virgin olive oil & hydroxytyrosol supplementCastmagic - AI Workspace for ContentFollow us for content, clips, giveaways, & updates!DTCPod InstagramDTCPod TwitterDTCPod TikTokDanielle Kidney - Founder of The Creative PackBlaine Bolus - Co-Founder of CastmagicRamon Berrios - Co-Founder of Castmagic

Diarrha N'Diaye is the founder and CEO of Ami Colé—the beloved beauty brand known for its dedication to celebrating melanin-rich skin. N'Diaye first stepped into the beauty industry by working in social media marketing. She became a go-to expert in digital content management, lending her expertise to brands across fashion, beauty, and editorial sectors. She then transitioned into product development when she was recruited to work at Glossier during its heyday. By the time N'Diaye conceived the idea for her own brand, which would focus on darker skin, she knew exactly what it took to create a product and market it effectively. Her years of experience in every step of that process prepared her to launch Ami Colé in 2019. After growing a loyal community and winning over 80 awards for her products, she made the difficult decision to shut down her brand earlier this year. Her announcement prompted an outpouring of grief from the people who saw themselves in Ami Colé. But now, N'Diaye's more than ready for whatever her new chapter holds after building a hugely successful company from scratch. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Meenakshi Lala is the CEO of UrbanStems, an online floral gifting company that designs, sources, and delivers high-quality, curated bouquets and gifts across the U.S. She brings over two decades of operational experience from leading brands in fashion and retail such as Alice + Olivia, Juicy Couture, and Elie Tahari. Her expertise in scaling complex businesses and building operational excellence now fuels UrbanStems' growth as a leader in the industry.In this episode of DTC Pod, Blaine and Meenakshi explore the complex world of DTC flower delivery: from sourcing stems globally, managing cold chain logistics, forecasting inventory, and reducing spoilage, to ensuring the end customer receives a high-quality bouquet every time. Meenakshi candidly discusses the challenges of seasonality, tariffs, international shipping, and why a robust brand and customer-centric approach are keys to thriving in today's fast-moving e-commerce landscape.Episode brought to you by StordInteract with other DTC experts and access our monthly fireside chats with industry leaders on DTC Pod Slack.On this episode of DTC Pod, we cover:1. The complexities of the floral industry and perishability2. The evolution of e-commerce in the flower business3. Building a robust and agile international supply chain4. Cold chain logistics and fulfillment center operations5. Planning, forecasting, and reducing spoilage in inventory6. Unique challenges: tariffs, customs, and unpredictable events7. Customer experience: packaging, instructions, and communications8. Curation, personalization, and expanding gifting moments9. Driving growth through brand, loyalty, and education10. Lessons learned in leadership and staying agileTimestamps00:00 Meenakshi's career journey and joining UrbanStems04:49 Key learnings from legacy brands and focus on brand ethos07:21 Operational challenges unique to the floral industry11:00 The evolution of flowers in e-commerce and UrbanStems' role14:28 How Urban Stems' supply chain is structured for freshness16:37 International sourcing, design, and bouquet assembly process18:27 Managing supply chain risks: tariffs and customs21:45 Inventory planning, spoilage, and matching supply to demand24:45 Supply chain as a business moat and high-precision operation25:36 Customer fulfillment: hydration, packaging, and experience28:34 Packaging complexities and spec sheets per SKU30:08 Lessons from moving from COO to CEO32:19 How operational expertise shapes strategic leadership34:17 Customer feedback and new initiatives at UrbanStems38:02 Growth channels: brand loyalty, curation, and gifting moments41:58 Biggest CEO learnings and future outlook43:51 Where to find Meenakshi and UrbanStems onlineShow notes powered by CastmagicPast guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more.  Additional episodes you might like:• #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth• #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content• #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views• #219 JT Barnett: The TikTok Masterclass For Brands• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook• ​​​​#243 Kian Golzari - Source & Develop Products Like The World's Best Brands-----Have any questions about the show or topics you'd like us to explore further?Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?Check out our newsletter here.Projects the DTC Pod team is working on:DTCetc - all our favorite brands on the internetOlivea - the extra virgin olive oil & hydroxytyrosol supplementCastmagic - AI Workspace for ContentFollow us for content, clips, giveaways, & updates!DTCPod InstagramDTCPod TwitterDTCPod TikTokMeenakshi Lala - CEO at UrbanStemsBlaine Bolus - Co-Founder of CastmagicRamon Berrios - Co-Founder of Castmagic

Ty Haney is a serial entrepreneur and three-time founder best known for building Outdoor Voices into one of the most recognizable activewear brands of the last decade. After proving that approachable, inclusive movement could compete with performance-first giants, Ty went on to launch Joggy, a natural energy brand, and TYB, a community commerce platform powering engagement for 200+ brands including Rare Beauty, Glossier, OUAI, and Urban Outfitters.What started as a personal pain point, wanting activewear that reflected her own lifestyle has scaled into a playbook for how to turn authenticity into category-defining brands. With TYB, Ty is now helping consumer companies reimagine loyalty, moving beyond points and email blasts into gamified, multi-brand ecosystems where fans prove their status, earn rewards, and build daily habits with the brands they love.Ty's story blends personal insight with category innovation. From turning Outdoor Voices into a movement brand, to navigating the challenges of inventory-heavy DTC, to now building a software platform that redefines how brands grow, she's seen the ups, downs, and pivots that come with scaling in Ecommerce.Whether you're building a DTC brand, rethinking customer loyalty, or searching for new ways to deepen community engagement, Ty offers an unfiltered look at what it takes to transform personal pain points into platforms that fuel the next era of growth.In This Conversation We Discuss:[00:24] Intro[01:08] Starting a brand from personal pain points[02:34] Expanding offerings while simplifying choice[04:40] Focusing on product before scaling[06:17] Building go-to-market around community[07:36] Stay updated with new episodes[07:48] Building momentum with early funding[08:27] Pioneering UGC early on Instagram[10:06] Challenging the direct-to-consumer thesis[12:16] Building TYB from hard-earned lessons[13:21] Episode Sponsors: Electric Eye, Heatmap, Grow[16:30] Starting new ventures after stepping away[17:33] Building TYB as a rewards platform[18:56] Expanding into Target and Erewhon retail[20:51] Scaling community commerce into growth[23:21] Expanding loyalty into daily engagement[27:47] Inviting brands to build fan channelsResources:Subscribe to Honest Ecommerce on YoutubeTechnical apparel for recreation outdoorvoices.com/Plant-based steady energy supplements getjoggy.com/Community rewards platform, where community engagement pays off tyb.xyz/Follow Ty Haney linkedin.com/in/ty-haney-a4b1561aSchedule an intro call with one of our experts electriceye.io/connectClear, real-time data built for ecommerce optimization heatmap.com/honestThe Premier Conference for Ecommerce Operators joingrow.comIf you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Fall is almost officially here, and we're breaking down the season's must-have beauty products and viral trends – from “toasty” eyeshadow palettes and a soft matte makeup revival to luxe “skin-silking” serums. Plus, our takes on the latest celebrity beauty launches and stay tuned to the end to hear about a $4.99 mascara that we both rate, and a rock-bottom budget acne find from The Ordinary.You'll learn about:The expert-led brands ushering in a whole new beauty era — We test Jennifer Aniston's hairstylist Chris McMillan's Glassy Blowout Spray, the revolutionary “underpainting” palette from Hailey Bieber makeup artist Mary Philips, and the new Eyeshadow Colorstory Palettes by Selena Gomez's pro, Hung VanngoWhat sets Victoria Beckham's splurgy Foundation Drops apart from her contemporaries (hint, Professor Bader's back in the house of Beckham!)First impressions of Martha Stewart's skincare line — and the reason we're not writing it off as just another celebrity line yet The soft matte renaissance— meet Glossier's 2.0 Cloud Paint “Plush” Blush, fluffier powders and “3D matte”Do we really need a $200 snatching serum for those on GLP-1 weight loss medications?! Get social with us and let us know what you think of the episode! Find us on Instagram, Tiktok,X, Threads. Join our private Facebook group. Or give us a call and leave us a voicemail at 1-844-227-0302. Sign up for our Substack here For any products or links mentioned in this episode, check out our website: https://breakingbeautypodcast.com/episode-recaps/

Natan Bershtel is the Director of Business Development at Pelagic, a fractional supply chain partner for growing brands and CPG companies. Before Pelagic, Natan spent nearly 20 years as a public school teacher before joining and eventually running his family's contract packaging business—where he worked with iconic names like Seed, Liquid IV, Celsius, and Element. After his company's exit, Natan teamed up with John Morgan to help brands avoid common operational pitfalls and build supply chains that scale.In this episode of DTC Pod, Natan breaks down what it takes to build a resilient supply chain at every stage of brand growth. He shares practical strategies to avoid common pitfalls, tips on sourcing the right partners, and insights on how successful brands approach manufacturing, fulfillment, and logistics. Natan also highlights why supply chain is core to a brand's success and how founders can create real competitive advantages by making supply chain decisions based on quality, relationships, and flexibility.Episode brought to you by StordInteract with other DTC experts and access our monthly fireside chats with industry leaders on DTC Pod Slack.On this episode of DTC Pod, we cover:1. Importance of supply chain in DTC and omnichannel brands2. Key players: sourcing, manufacturing, co-packers, 3PLs, and fulfillment3. Differences in supply chain needs for emerging vs. established brands4. Supply chain pitfalls and how to avoid them5. Vetting, relationship-building, and collaboration with your supply chain partners6. Overlooked areas of supply chain where founders lose time/money7. How to approach minimum order quantities and negotiations8. When to outsource fulfillment vs. doing it yourself9. Logistics of manufacturing, packaging, and distribution10. The impact of scale on supply chain decisions11. Using data and timelines to make faster, smarter choices12. Leveraging agency and partner networks for supply chain speed13. Why in-person vendor relationships are crucial14. How truly great supply chains build brand moatsTimestamps00:00 Intro and the state of supply chain in DTC01:40 Natan Bershtel's background and path to Pelagic02:24 Lessons from growing a contract packaging family business04:11 Why supply chain is the backbone of every brand05:28 The role of execution vs. creative vision in CPG07:09 How to find and vet the best manufacturing/packaging partners11:15 The agency advantage: getting reps and sharing supply chain intel12:41 Core players in bringing a product to market15:04 Aligning supply chain strategy with brand vision and goals16:56 Two playbooks for scaling: bootstrap profit vs. capital-intensive growth19:48 Timelines—how to ask supply partners the right questions21:41 How and when to ask for what you need from partners26:32 End-to-end product launch: manufacturing, packaging, and fulfillment28:42 When to move fulfillment to a 3PL (and when to keep it in-house)33:15 Tech and process innovation at leading 3PLs35:14 Strategic decisions: packaging, location, and unit economics38:58 Challenging assumptions and reviewing supply chain regularly42:08 Supply chain as brand moat and advantage44:13 Final tips: Always go in-person and build real relationshipsShow notes powered by CastmagicPast guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more.  Additional episodes you might like:• #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth• #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content• #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views• #219 JT Barnett: The TikTok Masterclass For Brands• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook• ​​​​#243 Kian Golzari - Source & Develop Products Like The World's Best Brands-----Have any questions about the show or topics you'd like us to explore further?Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?Check out our newsletter here.Projects the DTC Pod team is working on:DTCetc - all our favorite brands on the internetOlivea - the extra virgin olive oil & hydroxytyrosol supplementCastmagic - AI Workspace for ContentFollow us for content, clips, giveaways, & updates!DTCPod InstagramDTCPod TwitterDTCPod TikTokNatan Bershtel - Director of Business Development at PelagicBlaine Bolus - Co-Founder of CastmagicRamon Berrios - Co-Founder of Castmagic

On this week's episode of Beautiful and Bothered, Johnny and Kevin bring you a giant Purchase or Pass! Reacting to launches coming soon from NARS, Glossier, MAC Cosmetics, and more. And, in-person reviews of new launches from Fenty Beauty, ONE/SIZE, and Charlotte Tilbury. Plus, a battle between the viral new Mario SurrealSkin Natural Finish Foundation and the Natasha Deanna Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation!

Glossier joins TikTok Shop, Adidas rewrites nostalgia, back‑to‑school spend pulls forward, Prime vs Walmart deals, UK ultrafast delivery, loyalty reboots, agentic AI pilots, France's “Drive,” Mango's stylist AI, Gulf luxury momentum, Reliance x Shein, live commerce scale.Welcome to a four‑region special of Five Things Friday.USA with Jill Dvorak (NRF): Glossier lands on TikTok Shop; Adidas' Superstar reboot taps cross‑generational creators; Cannes Lions confirms the shift from big‑agency dominance to creator ecosystems; NRF back‑to‑school shoppers are starting earlier; Prime Day stretches to four days while Walmart and Nordstrom counterprogram; BNPL remains a swing factor.UK with Simon Solomon (Need It For Tonight): Festival activations drive real‑time demand; “messy cool” vs “clean girl” aesthetics; ultrafast convenience as lifestyle, not logistics; Adidas' culture‑led run (and a New Balance flagship worth a visit).UK (extended): Loyalty evolves from vouchers to membership and recognition; retailers test agentic AI for operations; pop‑ups become the culture engine; athleisure's “bigger vs impactful” store strategy face‑off.Europe: France's Le Drive grabs share; a grocer integrates with a full‑stack e‑grocery partner; Spain's BM optimizes store design for local, upmarket feel; Mango's Stylist AI gets field‑tested.APAC: The Gulf defies luxury's slowdown with experience‑first flagships (and Shanghai's showpiece store turns heads); Australia's sales uptick masks a fast‑fashion flood; Reliance x Shein changes supply dynamics; live commerce delivers 24/7 in SEA and is coming west with Gen Z.Guests: Jill Dvorak (NRF), Simon Solomon (Need It For Tonight), Alex [Europe], Ryf Quail & Laura Doonan (APAC).Links & mentions:– NRF research (back‑to‑school), Prime Day/Walmart/Nordstrom, Adidas Superstar campaign, Glossier on TikTok Shop, festival activations, UK ultrafast delivery, France “Le Drive,” Mango Stylist AI, Gulf luxury developments, Reliance x Shein, L'Oréal live commerce.Follow & partner: RetailNews.ai • TheRetailPodcast.comCTA: Reply with one signal you're betting on this quarter and why.

Jess Jacobs is the chief executive officer of Coterie—a premium, high-performing diaper essentials brand. Before Coterie, Jacobs spent years making a name for herself in creative advertising. She got her professional start as a copywriter for an ad agency, working on campaigns for noteworthy brands like Saks Fifth Avenue, LG, and Revlon. She continued her work at Kettle as a Creative Director, partnering with big names like Apple, Nike, and Glossier. Jacobs then transitioned into the personal care industry when she became vice president of creative at Lola, a women-owned feminine care brand that promotes transparency and clean ingredients. Jacobs appreciated Lola's mission, especially after becoming a mom. Having a baby made her more aware of the ingredients in and efficacy of the products she used in her everyday life, such as diapers. When she tried a diaper from Coterie, she fell in love with the product and the brand's mission to make parents' lives easier. She then joined Coterie as its senior vice president of brand, creative, and product management, using everything she'd learned over the years to build the brand into something worthy of its superior product. It wasn't long before she was appointed chief brand officer and later CEO. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Welcome to Omni Talk's Retail Daily Minute, sponsored by RetailClub and Mirakl. In today's Retail Daily Minute:Ulta Beauty enters the UK market through its acquisition of leading British beauty retailer Space NK, marking a major milestone in the company's international expansion strategy.Ferrero sweetens its North American presence with a $3.1 billion acquisition of cereal giant WK Kellogg, adding Froot Loops and Frosted Flakes to its portfolio amid ongoing packaged food consolidation.Glossier joins TikTok Shop to chase Gen Z customers, expanding its multi-platform strategy as the beauty brand seeks to reignite growth and investor interest.The Retail Daily Minute has been rocketing up the Feedspot charts, so stay informed with Omni Talk's Retail Daily Minute, your source for the latest and most important retail insights. Be careful out there!

Alex & Jill Dvorak unpack key US retail stories: Glossier on TikTok, Adidas' Superstar comeback, NRF Back-to-School data & Prime Day showdown.⏩ Jump straight into it:00:00 Welcome & Intro to Jill Dvorak (NRF)00:47 Glossier's Big TikTok Move03:17 Adidas Superstar Relaunch (Missy Elliott & Samuel L. Jackson)05:15 Cannes Lions: Creators vs Agencies (Walmart Connect & more)07:54 NRF's Back-to-School Insights (Shopping Trends & Spending)11:09 Amazon Prime Day vs Walmart & NordstromWelcome to our first-ever **Five Things Friday USA Edition!** Alex sits down with the brilliant **Jill Dvorak (SVP Content, NRF)** for a lively chat on the hottest US retail and commerce stories of the week:

Brent Vartan is Managing Partner and Co-Founder at Bullish, a unique hybrid combining a branding agency and a consumer-focused venture fund. With decades of experience in brand strategy, Brent and his team have been early investors and builders behind some of the most iconic DTC and consumer brands of the past decade, including Peloton, Warby Parker, Casper, Harry's, Hu, Bubble, and more.In this episode of DTC Pod, Brent shares his perspective on what it takes to build generational consumer brands from the earliest stages. He discusses Bullish's hands-on investment approach, the importance of brand strategy as a growth mechanism, and what differentiates brands that become household names. Brent also breaks down real playbooks from companies like Sunday Lawn and Nom Nom, providing founders concrete advice on what it takes to build brands worth talking about—and worth buying.Interact with other DTC experts and access our monthly fireside chats with industry leaders on DTC Pod Slack.On this episode of DTC Pod, we cover:1. Bullish's hybrid brand agency and VC model2. What it means to invest as “first money” and why it matters3. The difference between building a business and building a brand4. Why customer lifetime value (CLV) trumps CAC and COGS5. Product-market fit: moving from awareness to lifetime value6. How Bullish supports brands like Harry's and Nom Nom in their earliest days7. Tactical advice for founders on capital raising and allocation8. Building brands for acquisition vs. IPO9. The playbook for becoming an acquisition target (what buyers actually want)10. The underrated power of innovation and product launches11. The role of cultural relevance in DTC brand building12. Real-world examples from Sunday Lawn, Peloton, Bubble Beauty, and more13. How great DTC brands focus on AOV, CLV, and brand loyalty14. Pitfalls to avoid around capital structure and loss of momentumTimestamps00:00 Introducing Brent Vartan and Bullish03:49 Bullish's track record and notable investments05:22 What makes Bullish different10:10 Investing as “first money,” how Bullish evaluates concepts13:19 Patterns Bullish looks for in breakout DTC brands16:09 Deep dive: Sunday Lawn's growth and strategy18:36 Positioning Harry's and building a hundred-year business21:04 Timelines, capital, and operational realities for breakout brands23:37 Building for acquisition vs. IPO: how strategies diverge28:57 What buyers are really seeking in DTC acquisitions31:47 Nom Nom's Mars acquisition and the power of niche audiences33:59 The importance of cultural relevance and taking creative “shots”35:32 Bubble Beauty: case study in innovation and customer engagement38:27 Finding the right capital structure and maintaining founder equity41:06 The risks of stalling momentum and overplanning43:33 Where to allocate raised capital: innovation vs. marketing46:20 Where to find Bullish, Brent's socials, and their newsletterShow notes powered by CastmagicPast guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more.  Additional episodes you might like:• #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth• #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content• #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views• #219 JT Barnett: The TikTok Masterclass For Brands• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook• ​​​​#243 Kian Golzari - Source & Develop Products Like The World's Best Brands-----Have any questions about the show or topics you'd like us to explore further?Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?Check out our newsletter here.Projects the DTC Pod team is working on:DTCetc - all our favorite brands on the internetOlivea - the extra virgin olive oil & hydroxytyrosol supplementCastmagic - AI Workspace for ContentFollow us for content, clips, giveaways, & updates!DTCPod InstagramDTCPod TwitterDTCPod TikTokBrent Vartan - Managing Partner & Co-Founder of BullishBlaine Bolus - Co-Founder of CastmagicRamon Berrios - Co-Founder of Castmagic

In this candid conversation, Bryan Mahoney unpacks his journey from CTO to CEO, exploring what it really takes to evolve beyond the engineering org into leading an entire company. We talk about how his curiosity and hands-on technical skills still shape how he leads today, the mental shifts required to manage AI-driven teams, and how leadership demands evolve as a company scales from services to SaaS.Along the way, Bryan reflects on AI's role in shaping engineering culture, the future of career ladders, and the illusion of control in modern software development. If you've ever wondered what it means to be a modern tech CEO—or how AI is transforming the very DNA of how we build software—this one is for you.

First a blog, then a pod, then fashion world domination. This week, Alyssa sits down with Liv Perez, a fashion journalist, TODAY Show correspondent, and host of the Let's Get Dressed podcast, to discuss how she's building a one-woman fashion media empire for the next generation. Tune in to hear how Liv's time as a college student in New York during the earliest days of Instagram and digital media kicked off her career, including a stint at Teen Vogue; her time as one of the earliest Glossier shop girls; why she started her original recommendations blog, Friend of a Friend, and how she organically built an audience; why she pivoted to audio before the podcasting industry exploded; how she started creating content for brands and how she decides who to partner with; how to know when it's time for a rebrand; why having a very specific point of view is crucial in a crowded space like podcasting; whether everyone making things online needs to be on video; how being an early adopter has been a key to her success, and much more.Quick programming note: TNG is taking a brief summer hiatus — we'll be back with new episodes in August! This episode was recorded in the podcast studio at The SQ @ 205 Hudson. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit thenewgarde.substack.com/subscribe

Is your brand actually building Advocacy – or are you still buying influence?This week, Verity's joined by Sedge Beswick; humbly, one of the most sought-after voices in modern marketing. She's the exited Founder of Seen Connects, Strategic Advisor to multiple brands, a Public Speaker, Mentor, and the original architect behind the ASOS social team.From why the term ‘community' is losing meaning, to what TikTok Shop strategies are still missing, Sedge offers a cutting breakdown of where brands get it wrong – and how to build smarter, bolder, more human-first influence strategies.Expect insights marketers at every level need to hear, on…How to Spot (and Support) Your First Advocates – It starts with 10 true believers. Here's how to find them, involve them, and scale it.Why Vanity Metrics Are Killing ROI: Brands still chase follower counts and forget to audit audience fit. Sedge explains the one data check every team should make before a partnership.Creator Briefs Need an Overhaul: Trust and autonomy drive results. Learn what a great 2025 brief looks like, and how to adapt for different tiers of creators.Performance Isn't the Enemy of Brand: There's a new era of collaboration on the cards, right now. Hear how smart teams are reconnecting the full marketing funnel.From Run Clubs to Book Clubs: Why IRL community isn't just a trend, it's your moat. Sedge explains how brands like New Balance are turning participation into brand equity.Inside REFY's Influence Model: What makes their creator strategy so sticky? From co-founders to customer-led trips, Sedge unpacks the moves that matter.It's time to ditch short-term tactics and rethink what lasting brand love really looks like.Chapters00:00 – Bloopers, Blunders & Building a Career in Influence05:40 – Why Influencer Marketing Fails (And How to Fix It)10:00 – Followers Aren't Community: What Some Brands Still Don't Get12:30 – Brand vs. Performance? Merge It.15:15 – How ASOS Built a Creator System That Actually Worked21:30 – The Data You're Ignoring (TikTok Shop, Instagram & Beyond)24:10 – Refy, Glossier & the Real Power of Customer-Led Growth34:00 – New Balance & The Action Plan for Full-Funnel AdvocacyRate & review Building Brand Advocacy:Apple PodcastsSpotifyConnect with Sedge:On LinkedIn

In the big wide world of health and wellness, there is always a buzzword du jour. In the past couple months, you've likely heard buzz about gut health and GLP-1s, ingredients like creatine and colostrum, and, of course, protein. For many of these trends, Arrae, the supplement brand co-founded by Siffat "Siff" Haider and her husband, Nishant Samantray, has been right there, answering consumer demand with a product featuring that of-the-moment ingredient or speaking to a top-of-mind concern. Wellness is Haider's passion and something she enjoys thinking about constantly, she said, both to live her best life and to get ahead of the zeitgeist for the brand. She also has a built-in focus group via her online community of 117,000 Instagram followers. Her podcast, "The Dream Bigger Podcast" — where she focuses on business, beauty and wellness — has another 38,000 Instagram followers. Arrae, meanwhile, has 222,000 Instagram followers. On June 12, the brand introduced its first protein product, Clear Protein+. A box of 20 single-use sachets is $55, without a subscription. The protein is raspberry yuzu flavor, which Haider likens to a "raspberry refresher." In addition to its hero ingredient, hydrolyzed whey protein, it includes electrolytes and collagen peptides. In this episode of the Glossy Beauty Podcast (16:50), Haider chats with Glossy senior reporter Sara Spruch-Feiner about how she stays on top of wellness's next big things, how she knew creatine was going to have a big moment and what's special about Arrae's latest launch. But first, co-hosts Lexy Lebsack and Emily Jensen discuss some of the week's biggest beauty news, including Unilever's acquisition of the buzzy men's grooming brand Dr. Squatch, which recently made headlines for selling soap infused with Sydney Sweeney's bathwater. They also touch on Glossier's search for a new CEO, as current chief Kyle Leahy is set to step down at the end of the year, and Dossier's expansion into brick-and-mortar retail.

Lauren sits down with Nick Brown, the managing director of Imaginary Ventures, which he co-founded in 2018 with Natalie Massenet. Through his work at Imaginary and, previously, 14W, Nick has invested in dozens of modern brands, including but not limited to: The RealReal, Glossier, Everlane, Reformation, Skims, The Row, Cann, and many others. They discuss the evolution of venture capital firms investing in consumer products, the rise of digital commerce, the importance of branding for long-term commercial success, changing consumer behavior, exit scenarios, and plenty more. To learn more about listener data and our privacy practices visit: https://www.audacyinc.com/privacy-policy Learn more about your ad choices. Visit https://podcastchoices.com/adchoices

Apoorva Govind is the founder and CEO of Bestever, a platform focused on helping brands and marketers generate ad creatives powered by real performance data and advanced AI models. With a background spanning technical roles at Apple, Uber, and Nvidia, Apoorva brings unique insights into the intersection of technology and growth marketing.In this DTC POD episode, Apoorva and Blaine discuss how the AI toolkit for advertisers is evolving, the reality behind AI-generated ads, and why strategic inputs—not just rapid content production—drive sustainable brand results. Apoorva outlines how Bestever AI analyzes existing ad data to identify winning creative elements, then automates the production of new assets using the latest AI models. The episode also covers practical advice for early-stage brands on managing creative ops, what workflows will look like as AI video matures, and the future role of platforms like Meta in creative automation.Interact with other DTC experts and access our monthly fireside chats with industry leaders on DTC Pod Slack.On this episode of DTC Pod, we cover:1. Apoorva's background at Apple, Uber, and Nvidia2. The early vision and pivot of Bestever AI3. The role of AI in modern creative production4. Ad creative strategy vs. pure output volume5. Measuring ad performance with data-driven insights6. Practical workflow tips for early-stage brands7. When and how to leverage agencies8. How to analyze competitors and learn from top-performing brands9. Demystifying AI video: state of the tech in 202510. Building workflows to leverage multiple AI models11. How Meta and other platforms are automating creative12. The importance of creative analysis and transparent reporting13. Future trends for agency and brand marketersTimestamps00:00 Intro and Apoorva's technical background01:19 Apoorva's early career at Apple, Nvidia, and Uber03:04 Apoorva's take on Apple's iOS 26 glassmorphic UI and focus on AI06:09 Security, future, and mass adoption of self-driving cars13:30 Transition into ad creative, Bestever AI's founding, and early pivots18:31 How Bestever AI analyzes ad data to inform new creative20:49 Current state and skepticism around fully AI-generated ad content23:44 Meta's push toward creative automation26:56 Ad creative strategy for early and scaling brands35:24 How Bestever AI helps brands diagnose and double down on winning ads43:07 The reality of AI video: what's possible now and what's coming next46:18 Investing in workflows and abstraction layers for future-proof creative ops50:14 Where to connect with Apoorva and learn more about Bestever AIShow notes powered by CastmagicPast guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more.  Additional episodes you might like:• #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth• #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content• #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views• #219 JT Barnett: The TikTok Masterclass For Brands• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook• ​​​​#243 Kian Golzari - Source & Develop Products Like The World's Best Brands-----Have any questions about the show or topics you'd like us to explore further?Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?Check out our newsletter here.Projects the DTC Pod team is working on:DTCetc - all our favorite brands on the internetOlivea - the extra virgin olive oil & hydroxytyrosol supplementCastmagic - AI Workspace for ContentFollow us for content, clips, giveaways, & updates!DTCPod InstagramDTCPod TwitterDTCPod TikTokApporva Govind - CEO and Founder of BesteverBlaine Bolus - Co-Founder of CastmagicRamon Berrios - Co-Founder of Castmagic

We're focusing on the topic of style with Liv Perez, the host of the podcast Let's Get Dressed. Liv began her career working at major brands like Teen Vogue, Hermès, and Glossier before setting out on her own just one year after graduating college. Today, she posts style content for her 350,000+ followers, shares her style journey on her chart-topping podcast, and contributes to the Today show through monthly fashion segments. On this episode, Liv and Nikki dive into their thoughts on the seemingly never-ending personal style discourse, and Liv gives advice to any brides beginning their wedding-fashion journey. Liv also shares what she's excited to wear this summer, what trends she's skipping this season, and why she loves packing cubes so much. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Chris Koch is the founder and CEO of VO/D, a venture studio that partners with massive talent celebrities to build enduring CPG brands across DTC, e-commerce, and retail. With a background in sports, investment banking, and talent management, Chris brings deep experience in identifying consumer needs, pairing them with the right creators, and executing product-first brand launches.In this episode of DTC Pod, Chris walks through Void's venture model, emphasizing the importance of strong products over mere celebrity endorsement. He shares the inside story of 1Up Candy's rapid national retail rollout and outlines key frameworks for structuring talent partnerships, screening for true product-market fit, and ensuring long-term profitability in the saturated creator-led brand space.Interact with other DTC experts and access our monthly fireside chats with industry leaders on DTC Pod Slack.On this episode of DTC Pod, we cover:1. VO/D's Venture Studio Model  2. Partnering with Celebrities and Creators  3. Product-First Versus Talent-First Approach  4. Identifying Consumer Problems 5. Selecting The Right Talent  6. Talent as a Marketing Utility  7. Challenges in Sourcing and Engaging Talent  8. Social Following vs Purchase Influence  9. Structuring Talent Partnerships  10. Brand Launch Funding and Operations  11. 1Up Candy Launch Story  12. Retail Distribution Partnerships  13. Inventory Financing and Cash Flow  14. Creator-Led Marketing Strategies  15. Legal and Contractual Safeguards  16. Tips for Talent-Led Brands  17. VO/D's Future Direction Timestamps00:00 Chris's background & intro to VO/D03:35 Why Void is product-first, not just talent-powered05:04 An inside look at VO/D's venture studio model06:55 Talent as a utility & making brands that stand alone10:31 Challenges matching creators to authentic product opportunities11:28 Assessing conversion, reach, and fit in creator partners13:40 How 1Up Candy with FaZe Rug came together17:31 Disrupting candy with innovation and viral challenges20:33 Breaking into 4,000 Walmart stores & key retail strategy23:30 Operational realities of scaling fast (financing, supply chain, DTC vs. retail)29:18 How to structure talent deals: equity, vesting, and incentives35:17 Red flags and protective provisions in creator agreements40:08 What's next for VO/D: new categories, creator partners, and acquisition opportunitiesShow notes powered by CastmagicPast guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more.  Additional episodes you might like:• #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth• #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content• #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views• #219 JT Barnett: The TikTok Masterclass For Brands• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook• ​​​​#243 Kian Golzari - Source & Develop Products Like The World's Best Brands-----Have any questions about the show or topics you'd like us to explore further?Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?Check out our newsletter here.Projects the DTC Pod team is working on:DTCetc - all our favorite brands on the internetOlivea - the extra virgin olive oil & hydroxytyrosol supplementCastmagic - AI Workspace for ContentFollow us for content, clips, giveaways, & updates!DTCPod InstagramDTCPod TwitterDTCPod TikTokChris Koch - Founder of VO/DBlaine Bolus - Co-Founder of CastmagicRamon Berrios - Co-Founder of Castmagic

The WNBA kicked off its new season last week with beauty brands lining up to gain access to the league's growing cohort of fans.  In a gold rush that started around 2020, some of the industry's top brands have entered into multi-year sponsorships with the league or its top players. The most recent, Fenty's sponsorship of the New York Liberty, was announced earlier this month and kicked off on Saturday's home game opener with several activations including a "Gloss Bomb glam cam" where fans show off their beauty look.  The NY Liberty, a top team in the league, has also received sponsorships from L'Oréal-owned brands Essie nail polish and NYX color cosmetics. Meanwhile, Amorepacific-owned Laneige became the Phoenix Mercury's official sponsor last year, mass hair-care brand Odele Beauty sponsors the Minnesota Lynx, and Glossier has been a league sponsor since 2020.  What's more, Youth To The People has partnered with the Seattle Storm, and L'Oréal-owned Urban Decay was the official L.A. Sparks sponsor for two seasons. Plus, the Chicago Sky has partnerships with Covergirl, Olay and hair-care band Jamaican Mango and Lime. But perhaps one of the biggest deals is Sephora's sponsorship of the league's newest team, San Francisco's Golden State Valkyries, who will now play at the newly-renamed "Sephora Performance Center" in Oakland. And this is just a snapshot of the WNBA deals Glossy is tracking.  “There was limited broadcast for women's sports [a few years ago], and now we have record-breaking viewership, which has been just absolutely amazing,” said Jacki Gemelos, a former WNBA player and coach turned sports agent. “Major brands rarely built campaigns around female athletes. And now athletes like Caitlin Clark, Angel Reese, Alex Morgan and Simone Biles, just to name a few, are leading campaigns and not just being included.”  As previously reported by Glossy, attention from the beauty industry aligns with a sharp rise in WNBA audience attention. Viewership on ESPN was up 155% last season and, within this, viewership among people aged 18–34 rose by 164% and viewership among women increased by 165% year-over-year.  Glossy welcomed Gemelos to the podcast to discuss this change and provide context and advice for beauty execs looking to join in on the action. She provides context as to different types of deals, including the average costs and what makes a deal authentic. Gemelos is a lifelong basketball player who spent more than a decade playing professionally overseas and in the WNBA for the Chicago Sky and the Connecticut Sun. She was an assistant coach for the NY Liberty before joining Nike as an athlete community coordinator. Today, she's an agent at prestigious boutique firm Disrupt the Game, where she oversees deals for a roster of top talent.  In today's episode, Gemelos discusses everything beauty execs need to know about this cultural shift. But first, hosts Lexy Lebsack and Sara Spruch-Feiner discuss the top headlines of the week. This includes QVC's foray into 24/7 social commerce selling through TikTok Shop, plus a bird's eye view on how the beauty industry did in the first quarter of the year, according to a new report from Circana market research company. 

What separates enduring startups from the rest? Branding.In this powerful solo episode, Chris Outlaw walks you through 9 essential principles of startup branding—each designed to help your brand resonate with customers, stand out from competitors, and adapt to scale. Whether you're defining your purpose, refining your brand voice, or creating community connection, this episode delivers practical, proven strategies to future-proof your startup brand.You'll learn how:Airbnb builds belonging through brand purposeSlack tailors its identity to tech-savvy professionalsMailchimp and Glossier use tone and community to drive loyaltyTesla and Spotify master category creation and innovationWhether you're a founder, marketer, or early-stage entrepreneur—this is your roadmap to a unified, unforgettable brand.

#292: If you need inspiration to focus, this episode is it.Today I'm sitting down with Diarrha N'Diaye-Mbaye, founder of cult favorite beauty brand Ami Colé, to break down the real, unfiltered journey of bringing a big idea to fruition. From growing up at her mother's salon to working at beauty giants like Glossier and L'Oréal, Diarrha shares how purpose, identity, and intention shaped every step of her path.We talk about why the ability to focus is the most important skill you need, and how Diarrha is pushing the beauty industry to evolve by creating a brand that centers authenticity and celebrates all shades of beauty.We Also Talk About…Diarrha's journey from working in corporate beauty to founding her own beauty brand.The key strategies for transitioning from an direct-to-consumer business to expanding into retail stores like Sephora.The best way to support your favorite indie brands.Tips for time management as a founder: balancing your focus between product development, marketing, and operations.The secrets to successful content creation that resonates with your audience and strengthens your brand's identity.Resources:Follow Diarrha on InstagramFollow Ami Colé on InstagramVisit https://www.amicole.com/ to order your favorite beauty productsSubscribe to my Substack, Balance with LesCheck out my new brand Spacious Rituals and get your virtual planner for 2025!Keep in touch:Follow on IG: @shessoluckypod @lesalfredFollow on TikTok: @shessoluckypod @lesalfredVisit our website at balancedblackgirl.comSponsors:Quince | Get quiet luxury without luxury prices at Quince. Go to quince.com/balancedles for free shipping and 365-day return on your next order.LMNT | Electrolytes are essential for hydration, and LMNT has you covered. Visit drinklmnt.com/balancedles for a free sample pack to try your favorite flavor.Nutrafol | Get stronger, healthier hair with Nutrafol. For a limited time, Nutrafol is offering $10 OFF your first month's subscription and free shipping when you go to nutrafol.com and enter promo code BALANCEDLES.Shopify | Get your online business up and running with Shopify. Sign up for $1 per month trial period at shopify.com/balancedblackgirl.Medtronic | Talking about heart disease could save your life. For more information and to take the pledge to talk to your mother or a woman in your life about heart health, visit Alettertomymother.comPlease note that this episode may contain paid endorsements and advertisements for products and services. Individuals on the show may have a direct or indirect financial interest in products or services referred to in this episode. Produced by Dear Media.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Melanie Masarin once pitched Glossier's founder to do a pop-up at a former fried chicken shop. Her response? “I don't get it, but I trust you.” It was a career-defining moment for her. Because getting approval from the founder meant she couldn't afford to mess it up. Listen as Melanie shares why being given major responsibilities in her mid-twenties shaped her career. Plus, how it prepared her to start Ghia, the non-alcoholic apéritif that's now a millennial bar-cart staple.  In this episode of 9 to 5ish, Melanie also shares:  Her food-centered core memories growing up in the French Riviera  The money-shock she experienced attending Brown University  The once-in-a-lifetime chance she had to design the Glossier flagship store Her journey shifting from founder-to-CEO mode, and the difficulties that come with it How pivoting Ghia's launch strategy actually paid off  Learn more about your ad choices. Visit megaphone.fm/adchoices

Hoy en Epic Queen Podcast, te contamos la historia de Emily Weiss y su marca Glossier, que transformó la industria cosmética. Desde su inicio como un simple blog llamado Into The Gloss, hasta convertirse en un imperio valorado en más de mil millones de dólares. ¿Cómo pasó de ser intern en Vogue a fundar una de las marcas de belleza más influyentes del mundo? ¿Qué hizo diferente Glossier y por qué su modelo de negocio fue revolucionario? ¿Y cómo enfrentaron los desafíos que casi los derrumban?

Aaron Nosbisch is the founder and CEO of BRĒZ, a cannabis social tonic beverage designed as an alcohol alternative that offers a euphoric, feel-good effect without the downsides of alcohol. He built his expertise in e-commerce from an early age, launching multiple internet brands and scaling previous ventures like MONQ (portable aromatherapy diffuser, 0 to $15 million in three years as CMO), and running Lucyd Media, the world's largest cannabis social advertising agency, which run 80% of meta ads for the cannabis space.In this episode, Aaron and Blaine explore how BRĒZ identified untapped demand, iterated their product to solve a genuine founder problem, and brought it to market with precision: leveraging lean startup methodology, subscription-first landing pages, micro-batch production, effective founder-led UGC creative, and meticulous customer service. They discuss cash flow realities, funding first runs, the role of retention in beverage DTC, and how direct-to-consumer momentum powers retail expansion and shelf velocity. Aaron also shares transparent insights on ad spend, internal ops, and the principles that fuel brand growth.Interact with other DTC experts and access our monthly fireside chats with industry leaders on DTC Pod Slack.On this episode of DTC Pod, we cover:1. Pillars of a Successful DTC Brand2. Challenges of Scaling Beverages DTC3. Early Stage Funding and Resources Management4. Supply Chain Processes in Product Launches5. Team Building, Finding the Right Partners6. Pre-Launch and Launch Strategies7. Testing and Iterating Ad Campaigns8. Founder-Led Content in Advertising 9. Guerrilla Strategies for Audience and List Building10. Media Buying, Optimizing CAC, and Scaling Spend11. Building AOV, Subscription, and Retention12. Customer Feedback and Iteration Cycles13. Importance of Timing and Market ReadinessTimestamps00:00 Introducing Aaron and BRĒZ05:06 The “alcohol alternative” white space and product vision13:21 Launching a DTC beverage: initial capital and inventory20:32 Validating demand, managing resource constraints25:44 First ads and sales: founder content, guerilla tactics34:07 Early CACs, ad budgets, and optimizing for LTV38:22 E-commerce vs retail: channel mix and growth phases46:50 Key takeaways & where to follow Aaron and BRĒZShow notes powered by CastmagicPast guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more.  Additional episodes you might like:• #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth• #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content• #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views• #219 JT Barnett: The TikTok Masterclass For Brands• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook• ​​​​#243 Kian Golzari - Source & Develop Products Like The World's Best Brands-----Have any questions about the show or topics you'd like us to explore further?Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?Check out our newsletter here.Projects the DTC Pod team is working on:DTCetc - all our favorite brands on the internetOlivea - the extra virgin olive oil & hydroxytyrosol supplementCastmagic - AI Workspace for ContentFollow us for content, clips, giveaways, & updates!DTCPod InstagramDTCPod TwitterDTCPod TikTokAaron Nosbisch - Founder and CEO of BRĒZBlaine Bolus - Co-Founder of CastmagicRamon Berrios - Co-Founder of Castmagic

Marin Ištvanić is a partner at Inspire Brands, a boutique agency focused on paid social ads, primarily on Facebook and Instagram. He has personally spent over $150 million on Facebook ads for clients and internal brands, successfully scaling Inspire's own brand to $30 million in revenue by their third year.In this episode of DTC Pod, Marin shares his insights on growing brands profitably through paid social. He discusses the importance of achieving product-market fit, crafting compelling offers, and understanding unit economics. Marin also details his agency's creative testing process and how to efficiently scale winning ad angles from static images to videos to landing pages.Interact with other DTC experts and access our monthly fireside chats with industry leaders on DTC Pod Slack.On this episode of DTC Pod, we cover:1. Achieving Product-Market Fit2. Scaling Brands through Facebook Ads3. Product Differentiation4. How to Craft a Compelling Offer5. Subscription Products and Pricing Strategies6. Landing Pages for Facebook Ads7. Advertorials and Third-Party Content for Ads8. Whitelisting and Leveraging External Trust in Ads9. Ad Format Mix and Budget Allocation10. Advantage+ Campaigns and AI11. Scaling Ad Creative Production12. Testing Ad Variations and HooksTimestamps00:00 Marin's background and joining Inspire Brands 04:48 Importance of product-market fit and differentiation 06:50 Creating demand vs picking an established market10:34 What makes an effective offer and how to craft one12:41 Subscription models and free trial strategies16:59 $1K/day spend as indicator of product-market fit 18:36 Choosing the right landing page for your product 25:07 Whitelisting strategies and organic-looking content27:48 Typical budget allocation across ad formats30:29 Facebook's Advantage+ campaigns and AI features 33:23 Strategies for scaling ad creative24:44 Final tips: know your numbers and when to spendShow notes powered by CastmagicPast guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more.  Additional episodes you might like:• #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth• #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content• #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views• #219 JT Barnett: The TikTok Masterclass For Brands• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook• ​​​​#243 Kian Golzari - Source & Develop Products Like The World's Best Brands-----Have any questions about the show or topics you'd like us to explore further?Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?Check out our newsletter here.Projects the DTC Pod team is working on:DTCetc - all our favorite brands on the internetOlivea - the extra virgin olive oil & hydroxytyrosol supplementCastmagic - AI Workspace for ContentFollow us for content, clips, giveaways, & updates!DTCPod InstagramDTCPod TwitterDTCPod TikTokMarin Ištvanić - Partner at Inspire BrandsBlaine Bolus - Co-Founder of CastmagicRamon Berrios - Co-Founder of Castmagic

Justin Sherlock is the co-founder and CEO of Caspian, an AI-native duty drawback platform designed to help brands navigate complex global trade and tariff environments. Prior to Caspian, Justin gained deep experience in finance and logistics at Flexport, where he led Flexport Capital, and previously had several years experience in private equity.In this episode, Justin breaks down the rapidly changing landscape of tariffs, duties, and global supply chains—especially relevant amid recent policy moves and volatile trade relations. He explains what customs brokers, tariffs, and duty drawbacks are, why these concepts matter for brands importing and exporting goods, and how most businesses are missing out on significant duty refund opportunities. Justin also offers real-world insights for DTC operators facing escalating tariffs, discusses strategies for mitigating increased costs, and shares how AI is making advanced trade advisory accessible beyond just Fortune 500 companies.Join us as a Guest on DTC POD: SUBMIT GUEST FORM HEREApply to join our DTC Pod Slack.On this episode we coverRising tariffs and global trade dynamicsSupply chain challenges for DTC brandsRole and importance of customs brokersDuty drawback: process and benefitsImpact of US-China tariff escalationTechnology and AI in trade complianceStrategies for brands to navigate tariffsTimestamps03:59 From Flexport to Caspian09:31 Customs Compliance11:11 Understanding Tariff and Duty Classification15:54 Trump's Tariff Strategy: A Provocative Move18:26 Debate Over Section 321 Provision22:46 "Supply Chain Opportunities and Challenges"25:03 Reshoring Critical Industries Strategy28:04 10% Tariff Impact on US Businesses32:53 Optimizing Supply Chain and Vendor Management36:22 Trade Predictions: Japan, Taiwan, India, Vietnam37:52 Geopolitical Isolationism and China's Rise41:41 "Navigating Duty Drawback Challenges"45:07 International Pricing and Tax Strategies48:07 Future of Supply Chain OptimizationPast guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more.  Additional episodes you might like:• #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth• #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content• #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views• #219 JT Barnett: The TikTok Masterclass For Brands• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook• ​​​​#243 Kian Golzari - Source & Develop Products Like The World's Best Brands-----Have any questions about the show or topics you'd like us to explore further?Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?Check out our newsletter here.Projects the DTC Pod team is working on:DTCetc - all our favorite brands on the internetOlivea - the extra virgin olive oil & hydroxytyrosol supplementCastmagic - AI Workspace for ContentFollow us for content, clips, giveaways, & updates!DTCPod InstagramDTCPod TwitterDTCPod TikTokJustin Sherlock - Founder of CaspianBlaine Bolus - Co-Founder of Castmagic

Once hailed as a retail revolution, the direct-to-consumer (DTC) model is facing a sobering moment in 2025. Once-bold promises of cutting out the middleman and owning the customer experience are being reevaluated amid rising acquisition costs, increased competition, and a dramatic pullback in venture capital funding.In this episode, we unpack what went wrong—and what's next—for DTC brands, inspired by the article titled, Coming down to earth: DTC model gets a retail reality check. From household names like Casper and Glossier to up-and-comers launching directly into wholesale, the retail playbook is being rewritten with omnichannel strategies at the core.We explore how smart brands are combining digital and physical channels, why wholesale is resurging as the most profitable path for many, and how data-driven B2B commerce tools are reshaping the retailer-brand relationship. Whether you're a brand founder, a retail strategist, or just curious about the future of commerce, this episode delivers the insights that matter most.What You'll Learn in This Episode:

Lauren is joined by retail real estate guru Jonathan Schley to discuss some of the biggest fashion news of the week, including the Prada Group's $1.4 billion acquisition of Versace (is this an opportunity for more Miu Miu stores?) and how Trump's tariffs might shake out across the retail landscape. They also dig into Glossier's disappointing financials and the challenges of maintaining brand momentum post-Covid. Finally, Jonathan shares some advice for founder-led brands. To learn more about listener data and our privacy practices visit: https://www.audacyinc.com/privacy-policy Learn more about your ad choices. Visit https://podcastchoices.com/adchoices

Peter Czepiga is the founder of Flighted, an agency that helps DTC brands profitably scale their advertising on platforms like Meta, TikTok, and Google. He also runs his own brand, Ando. Flighted has worked with some of the most popular DTC brands spending between $50-300k per month on ads.In this episode of DTC Pod, Peter shares his strategies for launching and scaling profitable ad campaigns on Meta for DTC brands. He covers how much to spend to prove out product-market fit, what types of creative work best, his approach to audience targeting, and how AI is impacting ad creative production. Peter also explains how DTC ad tactics can be applied to other business models like SaaS.Interact with other DTC experts and access our monthly fireside chats with industry leaders on DTC Pod Slack.On this episode of DTC Pod, we cover:1. Proving Product-Market Fit2. Setting up Ad Accounts for New Brands3. Budget and Assets Needed to Test Ad Creative4. Creative Strategies for Successful Ads5. AI in Ad Creative Generation6. Applying DTC Ad Tactics to Other Business Models7. Flighted's Agency Model and Client EngagementsTimestamps00:00 Peter's background in ecommerce and growth 04:08 What is takes to prove product-market fit with ads 09:57 Scaling ad budget after initial traction 13:32 What is Meta Advantage+ campaigns and when to use it16:10 How to manage ad frequency and exclusions19:31 Creative mix: formats, messaging, placements24:36 Messaging frameworks that resonate in ads27:43 Tips for sourcing and creating ad creative 32:31 AI-generated ad creative: potential and limitations 38:28 Applying D2C ad tactics to SaaS and other businesses 43:23 How Flighted works with clients 45:32 Wrap up; how to connect with PeterShow notes powered by CastmagicPast guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more.  Additional episodes you might like:• #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth• #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content• #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views• #219 JT Barnett: The TikTok Masterclass For Brands• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook• ​​​​#243 Kian Golzari - Source & Develop Products Like The World's Best Brands-----Have any questions about the show or topics you'd like us to explore further?Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?Check out our newsletter here.Projects the DTC Pod team is working on:DTCetc - all our favorite brands on the internetOlivea - the extra virgin olive oil & hydroxytyrosol supplementCastmagic - AI Workspace for ContentFollow us for content, clips, giveaways, & updates!DTCPod InstagramDTCPod TwitterDTCPod TikTokPeter Czepiga - Founder of FlightedBlaine Bolus - Co-Founder of CastmagicRamon Berrios - Co-Founder of Castmagic

Get ready for a whole load of beauty products to get excited about. We're talking products that perform, are worth the money and will make you feel a million dollars.From a sublime Tatcha body cream to the best glow EVER from Glossier to a spectacularly good Inkey List launch to the mascara that everyone's talking about, there's some stuff on the market that us seriously impressing me.Oh and I've got an old fav to tell you about that gives me the confidence to get my ghostly white legs out!Enjoy Outspoken Beauties x

This is a free preview of a paid episode. To hear more, visit www.eyewitnessbeauty.comFirst: an enthralling discussion on Nick's Invisalign journey. Then: we hear from the #LEAVEGLOSSIERALONE movement as the precious brand gears up to launch a new fragrance. [link: Glossier's New Exit Strategy via Puck News]Also:MAC creative director Drew Elliott (@drewpsie; formerly of Paper Magazine, “America's Next Top Model”) leaves Lauder to go to A…

Irene Chen and Matthew Grenby are the co-founders of Parker Thatch, a luxury handbag and accessories brand they bootstrapped to 8-figures over the course of 20 years. Matt's expertise spans tech, design, and marketing, while Irene brings deep fashion industry knowledge from working with powerhouse brands like Donna Karan and Calvin Klein.In this episode of DTC Pod, Matt and Irene share how they navigated the shift from an e-stationery startup to eventually finding product-market fit with their signature luxury bags. They discuss key lessons learned in bootstrapping—the importance of market timing, how to manage inventory risks, and why flexibility and systems are critical when growing a brand.Interact with other DTC experts and access our monthly fireside chats with industry leaders on DTC Pod Slack.On this episode of DTC Pod, we cover:1. Founding and Evolution of Parker Thatch2. Initial Business Concepts and Pivots3. Strategies for Managing and Allocating Inventory4. Importance of Flexibility in Business Operations5. Bootstrapping and Capital Allocation6. Building Systems for Scalability7. Marketing and Demand Generation Strategies8. Community and Customer EngagementTimestamps00:00 Matt and Irene's backgrounds before Parker Thatch 06:55 Starting an e-stationery business in 200007:43 Pivoting to selling physical stationery and home goods 9:00 Lessons on market timing and pivoting when starting a business11:51 Changing company name from iomoi to Parker Thatch13:52 Creating Parker Thatch's debut handbag18:19 Bootstrapping, capital allocation, inventory decisions22:08 Why early business success depends on flexibility and testing25:53 Introducing leather bags and streamlining production29:10 Why small businesses fail without systems32:29 Shifting to systems thinking to enable business growth35:07 Marketing strategies to drive customer demand37:01 Building community and brand identity around "functional luxury"42:34 Relationship dynamics as husband and wife co-founders45:55 Key focuses for 2025 and beyond with PTTV 47:48 Where to find and connect with Parker ThatchShow notes powered by CastmagicPast guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more.  Additional episodes you might like:• #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth• #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content• #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views• #219 JT Barnett: The TikTok Masterclass For Brands• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook• ​​​​#243 Kian Golzari - Source & Develop Products Like The World's Best Brands-----Have any questions about the show or topics you'd like us to explore further?Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?Check out our newsletter here.Projects the DTC Pod team is working on:DTCetc - all our favorite brands on the internetOlivea - the extra virgin olive oil & hydroxytyrosol supplementCastmagic - AI Workspace for ContentFollow us for content, clips, giveaways, & updates!DTCPod InstagramDTCPod TwitterDTCPod TikTok  Irene Chen and Matthew Grenby -  Co-Founders of Parker ThatchBlaine Bolus - Co-Founder of CastmagicRamon Berrios - Co-Founder of Castmagic

Longtime beauty executive Lori Singer has been instrumental in some of the biggest fragrance license deals of the past 20 years. Singer spent more than a decade at Coty, where she worked on bestselling fragrances by Calvin Klein, Vera Wang, Balenciaga and Nautica. She also tripled global net revenues for Marc Jacobs with its iconic Daisy franchise launched in 2007. Singer got her start at Revlon, and her CV also includes Calvin Klein Cosmetics, Unilever and Benetton Group.  “I've spent my entire career in beauty. I'm sort of a beauty lifer,” she told Glossy. “I fell in love on day one at Revlon, my first job, and I really have never looked back.”  Singer joined Parlux in 2019 to grow its license business and immediately set her sights on Billie Eilish.  “Other than music, fragrance and scent are everything to her. So, upon meeting her and hearing about her deep knowledge [of fragrance, we knew it was a fit for Parlux],” Singer told Glossy. “She knows ingredients and she knows about olfactory territory. She has had a natural nose for scents." By 2021, her first scent, Eilish, was released, which she followed up with Eilish No. 2 the next year and Eilish No. 3 in 2023.  Fast forward to last week, and Parlux released Eilish's fourth fragrance, called Your Turn. The new scent is priced at $90 for 100 milliliters and available DTC — it will launch in Ulta Beauty doors later this spring. Your Turn is gender-neutral and described as “warm, woody and fresh” with notes of peach, ginger and sandalwood.  Frank Voelkl, principal perfumer at fragrance house Firmenich, was the “nose.” One of the most famous perfumers working today, he has created Glossier's You franchise, Phlur's Mood Ring and Father Figure, and Le Labo's cult Santal 33, among others.  Parlux is a global licensee for celebrities, fashion houses and lifestyle brands. The company launched in 1984 and is privately held. Its licenses include Kenneth Cole, Vince Camuto, Jessica Simpson, Steve Madden and Jason Wu, among others. Most recently, Parlux entered into a partnership with basketball player LeBron James to create The Shop, a line of grooming products distributed through Walmart. Then, in late 2024, the company launched its first fragrance with influencer-turned-designer Danielle Bernstein, the creator behind WeWoreWhat, called WeWoreWhat 001.  Later this year, the company will celebrate another milestone: Paris Hilton's 30th fragrance over 20 years. Called Iconic, the scent will launch this spring.  Singer joined the Glossy Beauty Podcast to discuss the secret sauce behind Parlux's celeb fragrances, the evolving fragrance consumer and 2025 industry predictions.

Caleb Alvarez is the founder of Shadow Light Studios, an agency specializing in high-converting paid and organic content. He has worked with major consumer brands like Monster Energy, Snapchat, and Samsung, as well as influencers like Tony Hawk, Logan Paul, Ice Cube, and many more.In this episode of DTC Pod, Caleb breaks down how founders can create better content, build and scale a content engine, and strike the right balance between organic and paid content. He unpacks everything from finding your USP and mapping out content pillars to establishing a sprint-based production process. Caleb also shares how he helped scale Nectar Hard Seltzer from $2M to $5M in revenue using only organic content.Interact with other DTC experts and access our monthly fireside chats with industry leaders on DTC Pod Slack.On this episode of DTC Pod, we cover:1. Founder-Led Content Strategies2. Building a Content Engine: Key Roles and Process3. Systems for Creating and Managing Content4. Agile Workflow for Content Creation5. Social Media Content Types and Pillars6. Optimizing Content for Conversions7. Balancing Paid and Organic Marketing8. Balancing Virality and Conversion GoalsTimestamps00:00 Caleb's background and getting into content creation 05:22 How Shadow Light Studios works with brands 07:35 The power of founder-led content and storytelling 12:44 Who should create founder-led content 15:02 Key pillars for effective founder-led brand content18:55 Balancing content creation as a founder with limited time22:16 How to structure content teams and roles28:40 Paid ads vs. organic content—how they work together31:39 Building a content strategy and implementing a system36:18 Managing content sprints and pipeline43:01 Content that performs vs. content that converts49:01 Lead capture and conversion optimization techniques53:09 Wrap up and where to follow Caleb AlvarezShow notes powered by CastmagicPast guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more.  Additional episodes you might like:• #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth• #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content• #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views• #219 JT Barnett: The TikTok Masterclass For Brands• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook• ​​​​#243 Kian Golzari - Source & Develop Products Like The World's Best Brands-----Have any questions about the show or topics you'd like us to explore further?Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?Check out our newsletter here.Projects the DTC Pod team is working on:DTCetc - all our favorite brands on the internetOlivea - the extra virgin olive oil & hydroxytyrosol supplementCastmagic - AI Workspace for ContentFollow us for content, clips, giveaways, & updates!DTCPod InstagramDTCPod TwitterDTCPod TikTok  Caleb Alvarez - Founder of Shadow Light StudiosBlaine Bolus - Co-Founder of CastmagicRamon Berrios - Co-Founder of Castmagic

Garrett joins Jenn to chat about tweens having birthday parties at Sephora and Glossier stores; a Kiehl's campaign featuring pubic hair (and the history of the merkin!); body scrubs; bathhouses; perfume-longevity hacks; and a deep dive on Renuva, the newish non-surgical volumizing treatment that's different than cosmetic filler or fat transfers.Episode recap with links: fatmascara.com/blog/ep-564Products mentioned in this episode: shopmy.us/collections/1244649Sponsor links & discount codes: fatmascara.com/sponsorsPrivate Facebook Group: Fat Mascara Raising a WandTikTok & Instagram: @fatmascara, @jenn_edit, @jessicamatlin + contributors @garrettmunce, @missjuleeSubmit a "Raise A Wand" product recommendation: text us or leave a voicemail at 646-481-8182 or email info@fatmascara.com Become a member at https://plus.acast.com/s/fatmascara. Hosted on Acast. See acast.com/privacy for more information.

Rebecca Zhou is the co-founder and CEO of the bodycare brand Soft Services. Zhou has been at the forefront of the DTC consumer goods industry for over a decade. She began her career as a strategist at Gin Lane Media, an early investor in trendsetting brands like Harry's, Quip, Sweetgreen, and Reformation. She then moved over to Glossier as the third-ever employee and head of digital product. After that, she consulted for five years, bringing her expertise and keen design eye to places such as Khaite, Peach & Lily, and DVF. In 2017, she co-founded a luxury housecoat business with her husband called OffHours. That project sparked her desire to return to building a company from the ground up, so in 2019, she co-founded Soft Services, an innovative bodycare brand that creates sumptuous products that provide effective solutions for skin issues like keratosis pilaris and body acne. Earlier this year, Soft Services launched at Sephora online and in 300 stores across the country.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Katie Jane Hughes is a world-renowned makeup artist, content creator, and founder of the beauty brand KJH Brand. Hughes originally trained as a nail technician and worked for several years in London as an in-demand nail tech for runway shows, editorials, and red carpet events. But she knew that her true passion was makeup, so she eventually quit doing nails and moved to New York City, throwing herself into the makeup world. During this time, she also started posting tutorials and looks on Instagram and, eventually, TikTok—a decision that's paid off, as she now has over one million followers between the two platforms. Fans were drawn to her sense of humor, her impeccable technique, and her down-to-earth, no-BS approach to makeup. Last year, after years of working with brands like Glossier and Estée Lauder, Hughes launched her own makeup line, KJH Brand, which focuses on multiuse, flexible products that anyone can use. The brand followed up its first smash-hit release, the Hyper Shine High Lite Kit, with its newest product, the Soft Smudge Lip and Cheek Stick, released this October.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.