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Ever open Instagram, TikTok, LinkedIn, or YouTube and suddenly feel like your entire marketing strategy needs to be thrown into the sun?Same.Social media is doing a lot right now. Carousels are dead. Carousels are back. AI is the future. AI is ruining everything. Post daily. Post less. Be everywhere. Pick one platform. Use trends. Don't use trends.It's a lot.In this episode, Andréa breaks down why social media feels so overwhelming right now and what business owners actually need to focus on instead of chasing every update, trend, and hot take.You'll learn why most marketing advice feels stressful even when it isn't technically wrong, how to filter advice through your own capacity and goals, and the five things that still matter no matter what the platforms are doing.In this episode, we talk about:

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✨  Jamie Dinar, Director of Social Media & Community Marketing @ Glossier☁️ Resume and interview tips for aspiring social media marketers☁️ How to think long-term about your career☁️ Community and social marketing strategiesJoin the Sky Society Marketing Girly private LinkedIn group.Follow Sky Society on Instagram @skysociety.co and TikTok @skysociety.co

From Revlon to Glossier, from Marilyn to Gaga, lipstick is as shape-shifting and unwieldy as femininity itself.Who wears lipstick today – as a matter of routine? And for those who do, is it out of obligation to a strict feminine standard, or some other reason entirely? Lipstick reconsiders the beauty world's most conspicuous – and contentious – tool of artifice. Tossing expired ideas about femininity like so many tubes of melting wax, Lipstick (Bloomsbury, 2026) by Eileen G'Sell, part of the Object Lessons series, explores how self-adornment can be a source of play, pleasure, and transformation, as well as how lipstick can knock gender norms off balance. This interview was conducted by Dr. Miranda Melcher whose book focuses on post-conflict military integration, understanding treaty negotiation and implementation in civil war contexts, with qualitative analysis of the Angolan and Mozambican civil wars. You can find Miranda's interviews on New Books with Miranda Melcher, wherever you get your podcasts. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/new-books-network

From Revlon to Glossier, from Marilyn to Gaga, lipstick is as shape-shifting and unwieldy as femininity itself.Who wears lipstick today – as a matter of routine? And for those who do, is it out of obligation to a strict feminine standard, or some other reason entirely? Lipstick reconsiders the beauty world's most conspicuous – and contentious – tool of artifice. Tossing expired ideas about femininity like so many tubes of melting wax, Lipstick (Bloomsbury, 2026) by Eileen G'Sell, part of the Object Lessons series, explores how self-adornment can be a source of play, pleasure, and transformation, as well as how lipstick can knock gender norms off balance. This interview was conducted by Dr. Miranda Melcher whose book focuses on post-conflict military integration, understanding treaty negotiation and implementation in civil war contexts, with qualitative analysis of the Angolan and Mozambican civil wars. You can find Miranda's interviews on New Books with Miranda Melcher, wherever you get your podcasts. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/gender-studies

From Revlon to Glossier, from Marilyn to Gaga, lipstick is as shape-shifting and unwieldy as femininity itself.Who wears lipstick today – as a matter of routine? And for those who do, is it out of obligation to a strict feminine standard, or some other reason entirely? Lipstick reconsiders the beauty world's most conspicuous – and contentious – tool of artifice. Tossing expired ideas about femininity like so many tubes of melting wax, Lipstick (Bloomsbury, 2026) by Eileen G'Sell, part of the Object Lessons series, explores how self-adornment can be a source of play, pleasure, and transformation, as well as how lipstick can knock gender norms off balance. This interview was conducted by Dr. Miranda Melcher whose book focuses on post-conflict military integration, understanding treaty negotiation and implementation in civil war contexts, with qualitative analysis of the Angolan and Mozambican civil wars. You can find Miranda's interviews on New Books with Miranda Melcher, wherever you get your podcasts. Learn more about your ad choices. Visit megaphone.fm/adchoices

From Revlon to Glossier, from Marilyn to Gaga, lipstick is as shape-shifting and unwieldy as femininity itself.Who wears lipstick today – as a matter of routine? And for those who do, is it out of obligation to a strict feminine standard, or some other reason entirely? Lipstick reconsiders the beauty world's most conspicuous – and contentious – tool of artifice. Tossing expired ideas about femininity like so many tubes of melting wax, Lipstick (Bloomsbury, 2026) by Eileen G'Sell, part of the Object Lessons series, explores how self-adornment can be a source of play, pleasure, and transformation, as well as how lipstick can knock gender norms off balance. This interview was conducted by Dr. Miranda Melcher whose book focuses on post-conflict military integration, understanding treaty negotiation and implementation in civil war contexts, with qualitative analysis of the Angolan and Mozambican civil wars. You can find Miranda's interviews on New Books with Miranda Melcher, wherever you get your podcasts. Learn more about your ad choices. Visit megaphone.fm/adchoices

From Revlon to Glossier, from Marilyn to Gaga, lipstick is as shape-shifting and unwieldy as femininity itself.Who wears lipstick today – as a matter of routine? And for those who do, is it out of obligation to a strict feminine standard, or some other reason entirely? Lipstick reconsiders the beauty world's most conspicuous – and contentious – tool of artifice. Tossing expired ideas about femininity like so many tubes of melting wax, Lipstick (Bloomsbury, 2026) by Eileen G'Sell, part of the Object Lessons series, explores how self-adornment can be a source of play, pleasure, and transformation, as well as how lipstick can knock gender norms off balance. This interview was conducted by Dr. Miranda Melcher whose book focuses on post-conflict military integration, understanding treaty negotiation and implementation in civil war contexts, with qualitative analysis of the Angolan and Mozambican civil wars. You can find Miranda's interviews on New Books with Miranda Melcher, wherever you get your podcasts. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/popular-culture

From Revlon to Glossier, from Marilyn to Gaga, lipstick is as shape-shifting and unwieldy as femininity itself.Who wears lipstick today – as a matter of routine? And for those who do, is it out of obligation to a strict feminine standard, or some other reason entirely? Lipstick reconsiders the beauty world's most conspicuous – and contentious – tool of artifice. Tossing expired ideas about femininity like so many tubes of melting wax, Lipstick (Bloomsbury, 2026) by Eileen G'Sell, part of the Object Lessons series, explores how self-adornment can be a source of play, pleasure, and transformation, as well as how lipstick can knock gender norms off balance. This interview was conducted by Dr. Miranda Melcher whose book focuses on post-conflict military integration, understanding treaty negotiation and implementation in civil war contexts, with qualitative analysis of the Angolan and Mozambican civil wars. You can find Miranda's interviews on New Books with Miranda Melcher, wherever you get your podcasts. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/book-of-the-day

An easy, breezy episode where we discuss the barn-burning piece on Glossier's You and the dreamless state of the flanker economy from Fumes on Substack. We also spend a little time sharing our excitement for the upcoming launch of El Morocco's perfume line and a little longer going through some newer houses and releases that we received hours before we recorded.All that, and of course, The Game.References From This Episode:Glossier is making perfume for your high school bully - FumesEl Morocco PerfumeryBiche WorldScents Mentioned In This Episode:You by Glossier / L'eau de Parfum by Cirque du Soleil / 154, Gala, Highball for Lucius B, Lulu's Back In Town, and Two Cigarettes In The Dark by El Morocco Perfumery / Mezcal Chocolate by French Cowboy / Dreams & Nightmares by L'Epoque / Queen Rosa, Rosa is Queen by Chopova Lowena / L'Eau de Liesse by Courrèges / Comete by Chanel / Black Vines, Followed, and Fields of Rubus by Kerosene / Saffron Hamra by Amouage / Ella by Arquiste / French Poetry by St Rose / Tonka Latte by Dusita / Almond Suede by Arquiste / Amber Kiso by DS & Durga / Venice Rococo, Grove by The Sea, and Infanta En Flor by Arquiste /  OroNardo by Xinu / Flower No 1 by Perfumer H / Psychadelique by Jovoy / Burrow by Paraphrase / Patchouly by Profumom Roma / Rimbaud by Celine / Duro by Nasomatto / Santal 33 by Le Labo / Mortel by Trudon / No.02 Le Long Fond by Maison Louis Marie / Nocturnality by Arquiste / Oudh Infini by Dusita / Babycat by YSL / No 5 by Rosendo Mateu / Eau de Audacity by Penhaligon's / Vanilla Barka by AmouageThe Game:LP01 Mystic Rose by Le Persona / Private Label by Jovoy / Mystique by Trudon / Culot Thé by Versatile Paris / Fortis by Liquides Imaginaires / Vanagloria by Laboratorio Olfattivo(00:00) - - Intro & Fumes (06:12) - - El Morocco Perfumery (13:12) - - A Tour of New Samples (34:38) - - Scents We've Been Wearing (46:37) - - The Game Please feel free to email us at hello@fragraphilia.com - Send us questions, comments, or recommendations. We can be found on TikTok and Instagram @fragraphilia

DAMIONBooking.com warns customers of hack that exposed their data: WHO DO YOU BLAME?CEO Glenn D. Fogel (2017-); no background in techCybersecurity Subcommittee (Chair) Larry Quinlan MMGlobal Chief Information Officer (2010 - 2021) Deloitte; but what was 2021 like Covid and masks? DEI hireCybersecurity Subcommittee member Nicholas J. Read (2018-): Technology not listed as qualification. Cybersecurity Subcommittee member Vanessa Wittman: most recently (until 2022) CFO at Glossier, an online beauty product company; director at AIG but does not serve on Technology CommitteeWoke coffee chain slammed by liberal California customers for removing pride flags from cafes: 'Bound to backfire'Philz CEO Mahesh Sadarangani: “Our longstanding support of the LGBTQIA+ community is unchanged. We are working toward creating a more consistent, inclusive experience across all our stores, including removing a variety of flags and other decor. This is a change in how our stores look, not in who we are.”In 2025, the company drew headlines when private equity firm Freeman Spogli & Co. acquired it for $145M. One customer said: 'Yeah their coffee sucks but this banning pride flags will not go over well - boycott incoming - maybe they need to look up what happened to Target.'Founded in 2003 in San Francisco's Mission District by Phil Jaber and his son JacobWHO DO YOU BLAME?CEO Mahesh SadaranganiHow I Philz: Ether straight up.Came from Wingstop, which just inherently feels homophobic. I mean it sells the wings of birds. That doesn't feel right.Freeman Spogli & Co.Team: 31: 5FAnd 6 Industry Executives: 0FPartners 10: 1FLast filing from 1/2025 lists 10 executive officers: 0Ffounded by Richard Riordan, Bradford M. Freeman, and Ronald P. SpogliOG greenwashy: first page is all womenPhil Jaber and his son JacobI'm trying here, peopleThe San Francisco Bay, where the vast majority of Philz cafes are located: a notoriously homophobic regionAnthropic's Claude for Word is another challenge to Microsoft's software empireChevron and Microsoft Team Up for Giant Texas Gas Power PlantOpenAI rips Anthropic, distances itself from MicrosoftWHO DO YOU BLAME?Satya NadellaReid Hoffman: Epstein Island said what?Charles Scharf (2014-): in 2020: "The unfortunate reality is that there is a very limited pool of Black talent to recruit from."Charles Scharf again: in 2025: settled a lawsuit for $85m after whistleblowers revealed that Wells Fargo managers were reportedly conducting "fake" interviews with minority and female candidates for positions that had already been filled or promised to someone else to "check a box" and meet internal diversity guidelines.Charles Scharf and Reid Hoffman as a duo:Scharf publicly called for the firing of Lina Khan, the Chair of the FTC. He characterized her regulatory approach as a "trauma" to the economy.Hoffman said Kahn was “waging war on American business”Hugh Johnston: does it get any more pointless than Disney and Pepsi? (CFO at those places)Teri List: the boring company queen: (since 2014; The Gap/Dick's/Kraft/Procter&Gamble/Visa/Danaher)Catherine MacGregor: she's a woman and she's French!Lead Independent Director Sandra E. Peterson (2015-): fake LDPenny Pritzker: nepobabyDame Emma Walmsley: she's a woman, and a Dame, and not American and has a degree in Classics!!Mark Mason: he's black!Trump's SEC Is Going After Fewer Wall Street CrimesThe agency released long-delayed data that confirmed a steep drop in enforcement.That contradicts statements that the SEC's head, Paul Atkins, made to Congress in February, disputing reports that suggested his agency was prosecuting fewer crimes, and assuring lawmakers that SEC enforcement work had not seen a steep decline.In its release of case numbers this week, the agency framed its enforcement drop as an effort to focus more on cases where investors saw direct harm and to better use agency resources: “Regrettably, such resources have been misapplied in prior years to pursue media headlines and run up numbers, and in turn, led to misguided expectations on what constitutes effective enforcement.”784 in 2023 … 456 in 2025. WHO DO YOU BLAME?Trump, duhPaul Atkins, duhSEC re-tread: served as an SEC Commissioner from 2002 to 2008 under George W. Bush Private Sector Influence: founded Patomak Global Partners om 2009, a powerful consulting firm that advised major financial institutions (like Goldman Sachs) and crypto giants (like FTX and Coinbase) on how to navigate the very regulations he now oversees.the wealthiest SEC Chair in history: $330M net worthUpon being confirmed as Chair in 2025, Atkins sold his stake in Patomak Global Partners but refused to disclose the identity of the buyer, leading critics like Senator Elizabeth Warren to call the payout a "pre-bribe" from industry players.Shortly after taking office, Atkins oversaw the dismissal of high-profile "regulation by enforcement" cases against Coinbase and Binance, effectively handing the keys of the financial system to the crypto industry that funded his firmIn 2006, Atkins infamously argued that granting executives stock options right before good news was released shouldn't be considered insider trading: "It is cheaper to pay a person with well-timed options than with cash."During his first stint as Commissioner (2002–2008), Atkins was a staunch opponent of increased oversight for investment banks. He is frequently blamed for ignoring the systemic risks that eventually led to the subprime mortgage collapse.Elon Musk (DOGE):Under directives from DOGE, the SEC was required to submit plans for "large-scale reductions in force" (RIFs). This resulted in the termination of many probationary employees (those with less than two years of service) and several senior directors at regional offices.To avoid even more aggressive firing, the SEC offered $50,000 buyouts to staffers who agreed to leave voluntarily. This led to a significant "brain drain" of veteran trial lawyers and investigators.Staffers linked to Elon Musk and the DOGE initiative were placed in key administrative roles (like the Office of Personnel Management) to oversee these cuts, effectively bypassing the traditional civil service protections that usually slow down government layoffs.Biden, for allowing so many enforcements MMHudson Technologies Announces Election of Alan Sheriff and Jeffrey Feeler as Independent Directors. WHO DO YOU BLAME?Top shareholder Ernest Lazarus (9%). Lazarus is primarily a biblical figure from the New Testament known for being raised from the dead by Jesus after four days. The name represents resurrection, returning from the brink of failure, or a person overcoming extreme adversity. I'm thinking he needed a Sheriff in case all that digging up corpses from cemeteries went sour.Director Loan Mansy. Getting a good loan is all about putting out feelers to different banks so Loan needed a Feeler to get shit done.Director Vincent P. Abbatecola.Forgive me, maybe I watch too many episodes of The Sopranos but Vinnie used to be the Chairman of the National Packaged Ice Association and that just sounds a bit scary and a bit made up. Like, put him on Ice, Vinny.Speaking of death, Vinny is also a director on the United Hospice Board.And speaking of God, he also serves on the St. Thomas Aquinas College President's Council. St. Thomas Aquinas was declared a “Doctor of the Church” and had mystical experiences. Feeler and Sheriff? That is so Tommy Aquinas.Director, CEO, President, Chair, former COO, former CFO and top shareholder (6%) Brian F. Coleman, who has been with the company since 1997 and somehow still sits on the Nomination Committee! Dude, that is soooo cheating and you know he was the one who asked for a Sheriff and a Feeler. DRMATTMicrosoft Pauses Carbon Removal Purchases.Satya NadellaChair and CEO with 27% influenceIT WAS HIS TARGET - carbon negative by 2030One year later on LinkedIn: “As a company, we've set ambitious climate goals to be carbon negative, zero waste, and water positive by 2030, and we're making progress as we work towards a more sustainable future”And last year, MSFT's chief sustainability officer Melanie Nakagawa: "In 2020, Microsoft leaders referred to our sustainability goals as a 'moonshot', and nearly five years later, we have had to acknowledge that the moon has gotten further away."It's worth pointing out - any target set by an executive they don't hit is a failure of leadership - either the target was ill conceived, not ever meant to be attained, or they just failed to actually manage to the target. There aren't other options - if I set a target at Free Float of $1bn in sales by 2030, invest entirely in crypto, lose it all, and we achieve $45 in parking tickets by 2030, do I blame the changing market environment and just skip the target? Penny PritzkerHead of the Environmental Yada Yada committeeBats .269 on carbon intensity overall, all at MSFT (that's horrific in case you needed context - .500 is the average peer director)Reid HoffmanThe AI evangelist, founder of LinkedIn, heavy investor in AIReid Hoffman says AI is going to be blamed for ‘just about everything', except AI is on pace to use as much as 20% of ALL ENERGY in the US this year, up from 4% for data centers in 2024AI in 2026 will equal all of NYC carbonOn the Environmental Yada Yada committee!Catherine MacGregorOne of top performers on carbon on the board at 0.632, CEO of Engie SA, a massive French energy company focused on renewable energyOn the Environmental Yada Yada committeeEnergie:MSFT:4% influence, only 2 year tenure on MSFTThe 2020 Microsoft Board: DRReid HoffmanHugh JohnstonTeri List-StollSatya NadellaSandra PetersonPenny PritzkerCharles ScharfArne SorensonJohn StantonJohn ThompsonEmma WalmsleyPadmasree WarriorIT'S BASICALLY THIS BOARD??? Five years, three gone - and Sorenson died of cancer, so really TWO gone… Thompson fully retired, Warrior is on TWO boards BUT one is in India (Mahindra and Mahindra) and the other is Spotify with zero voting rightsTalk about a protected class - this board is one of the worst in its peer group for carbon, is fully of connections (75% connected), has a history of overpaying CEOs… OpenAI touts Amazon alliance in memo, says Microsoft has ‘limited our ability' to reach clients. So Amazon wants to unleash Sam Altman even after he was written up as a massive sociopath bent on narcissistic control of the doomsday button of AI. WHO DO YOU BLAME AT AMAZON?Uncle JeffeExec Chair, WaPo destroyer, megamegayacht owner, who's wife was profiled in the NY Times as encouraging the uberwealthy to practice conspicuous consumption and flaunt their wealth68% influenceCEO Andy Jassy14,000 layoffs in October, 16,000 in January, all for AIBut seriously, do we think he's running anything?Board member Andrew Ng: DRAI Fund LP managing partner, DeepLearning.AI LLC founder, LandingAI founder, chairman and co-founder Coursera, Managing Partner AI AspireIf this guy wrote “AI” any more in his bio it would read like ChatGPT wrote itPartnered with OpenAI for AI courses on his shitty companiesNg TAUGHT Altman at StanfordBoard member Patricia StonesiferMs. Stonesifer has served as a trustee of The Rockefeller Foundation, a private foundation dedicated to promoting the well-being of humanity throughout the world, from 2019 to 2025Board members Jonathan Rubinstein, Keith Alexander, Wendell Weeks, and Jamie GorelickFree Float data says they are the only ones with knowledge in Public SafetyCombined influence of 10%

As the beauty industry moves past the direct-to-consumer boom of the 2010s, some of its most influential brands are being forced to redefine what success looks like. One of the most closely watched is Glossier, which recently appointed a new CEO, Colin Walsh, who joined from Ouai.  On this week's episode of the Glossy Beauty Podcast, co-host Sara Spruch-Feiner is joined by senior beauty reporter Emily Jensen to discuss the staple millennial brand — which famously helped pioneer the modern "clean girl" aesthetic — and what its next chapter may hold.  In recent months, the company has undergone several changes. Since Walsh's appointment, they've included layoffs affecting roughly a third of its workforce, a pullback on physical retail, and a renewed focus on hero products and fragrance, a category now driving significant growth. Headlines about the brand have often forecasted inevitable doom, but this episode explores Glossier's current moment beyond a foregone conclusion, examining what it takes for a beauty brand to achieve longevity in an increasingly crowded market, the balance between newness and attention paid to hero products, and the challenge of maintaining relevance across generations.

Beauty editor Perdi's back for all the latest beauty news and views.This week we're talking about why Glossier are closing stores around the world, the new skincare ingredient that we're going to be seeing everywhere and the affordable French skincare that we all should know about.

Immersive perfume spaces are popping up all over the place lately, and Soace NK recently invited people to step into an olfactive art gallery, featuring some of the hottest new fragrance launches around. Here's what we tried (and loved the most)…Space NK's Granary Square Kings Cross pop up promised you could ‘Step into our immersive fragrance gallery and get creative with scent. Delve into masterpieces by Phlur, Glossier and more, and learn how to express yourself through scent. You'll take on the role of both curator and artist as you move through the space, before leaving with an exclusive goodie bag*.'We smelled:DedCool Mineral Milk‘This dreamy perfume combines notes of coastal lavender, ocean air, marine salt, amber milk, Virginia cedar and Australian sandalwood. The result is a subtle scent that can be worn on its own or used as a base to layer other perfumes. It can be described as a fragrance that smells like skin, only better.'Escentric Molecules 01 + Champaca‘This modern scent offers a rich, floral journey, as elements of sweet jasmine entwine with orange flowers, and the earthiness of tea. Designed to unfold over time, it dries down to reveal enduringly soft and creamy trails.As part of the brand's extraordinary M+ line, Escentric Molecules M+ Champaca has the super aroma Iso E Super as its base. This velvety, warm fragrance enhancer delivers gentle hints of vanilla and musk, and brings out the olfactory beauty of other aromas. Here, it's blended with champaca to showcase the Indian bloom's honeyed, floral charm.'Glossier You Soie‘Find a truly unique signature scent with Glossier You Soie Eau de Parfum, a sensual, floral personal fragrance that smells different on every wearer. This personal fragrance is designed to be fresh and genderless.Long lasting and refined, the You Soie fragrance opens with a top note of bergamot. At its heart are notes of rice milk, jasmine and tiare water. The base is warm and musky thanks to a base note of ambrox.'Parfums de Marly Delina (& flankers)Delina Exclusif: “This enchanting floral parfum offers a deeper, richer and more sensual interpretation of the original Delina scent, layering fruit, rose and woods.This highly wearable fragrance opens with bright and fruity notes of pear, lychee and grapefruit, followed by a heart of Damascena rose, incense and vetiver that adds a floral depth with a hint of smoke. A soft base of vanilla, musk and evernyl rounds out the scent with smooth warmth.'Phlur Honey Moon‘Calm the mood with PHLUR Honey Moon Eau de Parfum, an eau de parfum inspired by gentle renewal and slow transformation. This floral fragrance unfolds with a warm, grounded character that feels softly expressive and quietly assured.The opening blends mandarin and lavender, bringing light citrus notes balanced by aromatic freshness. At the heart, orange blossom and Manuka honey add smooth, nectar-like warmth, enriched by saffron for subtle depth. These notes create a rounded, comforting presence. As the scent settles, tonka, vanilla bean and sandalwood form a mellow base with lingering warmth.'Kayali Sweet Peach / Plush PearSweet Peach: ‘The fragrance starts with a burst of juicy peach, crisp red apple and citrussy bergamot before flowing into a core of creamy frangipani and other floral notes. A complex base of earthy, woody and gourmand aromas rounds off this long-lasting perfume.'Plush Pear: ‘Calm the mood with PHLUR Honey Moon Eau de Parfum, an eau de parfum inspired by gentle renewal and slow transformation. This floral fragrance unfolds with a warm, grounded character that feels softly expressive and quietly assured.The opening blends mandarin and lavender, bringing light citrus notes balanced by aromatic freshness. At the heart, orange blossom and Manuka honey add smooth, nectar-like warmth, enriched by saffron for subtle depth. These notes create a rounded, comforting presence. As the scent settles, tonka, vanilla bean and sandalwood form a mellow base with lingering warmth.'Ellis Brooklyn Isla Sirena‘fragrance inspired by a sunlight escape and island warmth.Top notes of Blue Java banana, creamy papaya, sea salt and lime bring a fresh, lightly fruity opening. At the heart, coconut water and vanilla orchid soften the profile along with ginger flower for gentle warmth. These notes give the EDP a smooth, sun-warmed character. The base settles into vetiver, brown sugar and teak wood, adding depth and lasting warmth.'

In less than 10 years, Glossier went from a $1.8B unicorn to a cautionary tale of layoffs and identity crises. They were the blueprint for the "No-Makeup" Millennial—but what happens when that girl grows up? This week, we analyze the business metrics behind the shift from Glossier Pink to Merit Gold. We discuss why Merit Beauty is winning the war for the adult Millennial wallet and the "Product-Market Fit" mistake that cost Glossier its crown.We contrast Glossier's "sticker sheet" marketing with Merit's high-performance minimalism to ask: Should you chase the next generation of youth, or evolve with the one that made you famous?--Support this podcast by leaving a 5 star rating and review!Join us over on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Substack⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ for newsletter accessJoin us over on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join us over on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠TikTok⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠and ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Insta⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ (@itsthoughtfulthreads)Support this small creative platform with a cup of coffee ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Say hi! hithoughtfulthreads@gmail.com

Alyssa Neilson is a social media and brand marketer running her independent practice, Studio Marie based in Los Angeles.Alyssa's clients include Glossier, AG1, Kin Euphorics, and more.Check out Alyssa's grid posts for all things shopping edits, what she thinks about getting dressed, wellness, and life in Los Angeles.Left-handed.Please welcome Alyssa Neilson to Wear Many Hats.⁠instagram.com/alyssaneilson⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠instagram.com/wearmanyhatswmh⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠instagram.com/rashadrastam⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠rashadrastam.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠wearmanyhats.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Sabrina Haschak is a brand partnerships and influencer marketing executive with over 20 years of experience spanning media, entertainment, and the creator economy. Currently leading brand partnerships at Beacons, she focuses on building innovative ways for brands to turn their creator marketing into a scalable growth channel. She has worked with leading brands including American Express, Resy, Clinique, Coca-Cola and Glossier.

Scott Dancy is the founder and CEO of Azuna, a fast-growing brand in the natural air freshener space. With a background in staffing, technology, and several entrepreneurial ventures, Scott started Azuna in Buffalo in 2019, scaling the business from hand-packaging orders to becoming the world's largest purchaser of tea tree oil and achieving significant success in both DTC and Amazon channels. In this episode of DTC Pod, Scott shares his journey of launching Azuna, from navigating supply chain challenges and product R&D to unlocking consistent growth and managing cash flow as order volumes soared. He covers the pivotal product decisions, strategies for boosting AOV, lessons from high-profile partnerships, and Azuna's approach to retail expansion. Scott also offers practical advice for founders on knowing their numbers, avoiding expensive mistakes, and building a team that's invested in the brand's success. Episode brought to you by Stord - 3PL for Commerce Episode brought to you by EMF Radar - Health Starts with EMF Safety in mind Interact with other DTC experts and access our monthly fireside chats with industry leaders on DTC Pod Slack. On this episode of DTC Pod, we cover: 1. Scott Dancy's entrepreneurial background and Azuna's origin story 2. Early-stage bootstrapping: packaging, fulfillment, and ad writing 3. Scaling operations: manufacturing, 3PLs, and hiring expert talent 4. Product and packaging strategy: sustainable materials, bundling, and raising AOV 5. Building a brand moat with proprietary tea tree oil sourcing 6. Subscription economics and customer retention strategies 7. Navigating cash flow, funding growth, and working with MCAs 8. Knowing key metrics: revenue, gross profit, AOV, and cash allocation 9. D2C vs Amazon vs retail channel strategy 10. In-house vs agency operations and pitfalls 11. Brand marketing and influencer partnerships 12. Lessons learned from sports and celebrity partnerships 13. Timing retail entry and optimizing product mix for channels 14. Importance of customer service and product quality 15. Entrepreneurial learnings: failures, details, and staying data-driven Timestamps 00:00 Scott Dancy's background and founding Azuna 03:05 The “aha moment”—tea tree oil product discovery 04:10 Early days of hand-packaging, first sales, COVID impact 05:36 Scaling up: building the team, manufacturing, growth in Buffalo 07:14 Transition to 3PL and challenges of scaling past $10M 08:10 Product development, bundling, and packaging strategy 10:05 Target audience and tea tree oil sourcing 13:41 Growth channels: Meta, Google, and influencer seeding 15:53 Subscription model economics and retention 19:03 Funding growth: inventory buys, cash flow, using Clearco 22:24 Data-driven decisions and knowing your numbers 26:25 Channel mix: Amazon, DTC, retail launch, pricing strategy 32:00 Learning from agency mistakes and shiny object syndrome 35:06 Retail timing, product mix, and learnings from entering stores 42:02 Brand partnerships: AKC, NFL, influencer marketing 46:44 Final lessons and what Scott would have done differently 47:50 Where to find Azuna and connect with Scott Show notes powered by Castmagic Past guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more.   Additional episodes you might like: • #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth • #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content • #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views • #219 JT Barnett: The TikTok Masterclass For Brands • #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook • ​​​​#243 Kian Golzari - Source & Develop Products Like The World's Best Brands ----- Have any questions about the show or topics you'd like us to explore further? Shoot us a DM; we'd love to hear from you. Want the weekly TL;DR of tips delivered to your mailbox? Check out our newsletter here. Projects the DTC Pod team is working on:DTCetc - all our favorite brands on the internetOlivea - the extra virgin olive oil & hydroxytyrosol supplementCastmagic - AI Workspace for Content Follow us for content, clips, giveaways, & updates!DTCPod InstagramDTCPod TwitterDTCPod TikTok Scott Dancy - CEO & Founder of AzunaBlaine Bolus - Co-Founder of CastmagicRamon Berrios - Co-Founder of Castmagic

On this episode of the Glossy Beauty Podcast, Pop editor Sara Spruch-Feiner is joined by Catherine D'Aragon, CEO of First Aid Beauty, to discuss the brand's recent rebrand — its first in its near-20-year lifespan — and its decision to partner with Team USA ahead of the Winter Olympics. The conversation comes at a time when beauty brands are increasingly showing up at the Olympics — from athlete partnerships and product seeding (First Aid gifted all Team USA members) to behind-the-scenes content and performance-focused skin care. Brands including Fenty Beauty, L'Oréal Paris and Glossier have previously activated around the Olympics, as has First Aid Beauty's parent company, Procter & Gamble. Procter & Gamble also owns Gillette Venus, which is sponsoring U.S. Figure Skating athletes Alysa Liu,  Isabeau Levito, and Starr Andrews. The discussion also explores why beauty brands are increasingly turning to athletes, how First Aid Beauty is positioning itself around simplicity and skin "support" in a crowded skin-care market, and how the brand plans to translate a global sporting moment into long-term relevance.

In this 5 Insightful Minutes episode, Maia Josebachvili, Chief Revenue Officer of AI at Stripe, joins Omni Talk to break down what retailers are really saying about Agentic Commerce — and how the conversation has shifted dramatically in just six months. From fraud concerns to discoverability challenges, Maia explains how Stripe is helping merchants navigate the AI agent landscape with the tools they need to stay in control, stay competitive, and sell through AI agents without rebuilding their entire commerce stack.

Lipstick today is as messy—and fascinating—as changing attitudes towards femininity. Mining the experience of women across culture, class, and generation, this book tosses out expired ideas about beauty and power like so many tubes of melted wax.From Max Factor to Glossier, from Marilyn to Chappell Roan, lipstick is as shape-shifting and elusive as femininity itself. Rather than a staid history of the object, Lipstick is a roving exploration of gender, sexuality, and performance—combining personal narrative with research and cultural critique. Unpacking the history of feminism's anti-lipstick sentiments, debunking long-standing fallacies, and digging into how Gen Z is using lipstick to explode gender norms, this book explores how self-adornment can be a source of play, pleasure, and transformation.Website: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://peculiarbookclub.com/⁠⁠⁠Newsletter: ⁠⁠⁠⁠⁠⁠https://subscribepage.io/schillacenews⁠⁠⁠⁠⁠⁠VIP Membership: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://payhip.com/PeculiarBookClub⁠⁠⁠⁠⁠⁠Youtube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@PeculiarBookClub/streams⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Bluesky: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@peculiarbookclub.bsky.social⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠facebook.com/groups/peculiarbooksclub⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@thepeculiarbookclub⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Isha Patel is the co-founder and CEO of Kale (kalecard.com), a New York-based startup platform that lets everyday social media users (superfans, not just big influencers) earn cash rewards for sharing authentic content about brands they love—like Rare Beauty, Glossier, Inc., sweetgreen, and Chili's.She previously worked at LinkedIn (where she met co-founder Luis Molina), graduated from University of California, Berkeley, and has been recognized on Inc. Magazine's 2025 Female Founders 500 list for scaling the company and tripling revenue. Kale focuses on turning genuine advocacy into scalable marketing for brands.

My close friend Christine came over on New Year's Day and we caught up on what's ahead. We talk about friendship, big life transitions, and the constant evolution we all experience. She's candid about how she's changed creatively, professionally, and personally, including navigating freelance work amid uncertainty, and her excitement about becoming a parent and how pregnancy has unexpectedly fueled her productivity. We reflect on our last interviews, what she's learned since, and the importance of staying adaptable. She's quietly shown me how to move through change with poise and loved getting to have a time capsule conversation of this time in her life. It's a warm, reflective conversation about staying adaptable, new beginnings and staying on nodding terms with past versions of ourselves. Let us know if you listen!Find Chrissstttiiine on Instagram | YouTube | Watch a video version of this here: https://youtu.be/1UKPcKN0Pe0 Katie's Substack | IG: @letitouttt + @katiedalebout  | Zine shop is here!  Creative ClinicIf you liked this episode, try this one from the archive: EPISODE 485- Christine Nguyen on Film, Freelance, YouTube, Style, Breakups, and more! (RERUN of Ep 193) Chrissstttiiine

*This episode originally aired in 2017. I made a new intro/ reaction to it. It's my first conversation ever with my now very dear friend. Look out for an updated conversation between us next week. January 2017Today's conversation is one of the rare occasions where I make a friend live on the podcast. This conversation exceeded my expectation of what Christine would be like live. She was every bit as thoughtful, earnest, and wise as she comes off in the hundreds of YouTube videos she's published. Christine went to film school and simultaneously began on YouTube when she was just 18 and has been uploading to her chanel ever since. Her videos range from home decor to film photography to make-up to design to music. We get into everything from a cultivating a career as a freelancer to recovering after a tough breakup to handling aging and body image and finding a community. We also talk about  style, religion, family,  travel and more. I loved meeting her and having this meandering conversation which I think you'll love too. Notes from the Show:-Find Chrissstttiiine on Instagram | YouTube | Twitter | Tumblr | blog-My book Let It Out: A Journey Through Journaling  Available on Amazon, Barnes & Noble or iBooks.-Sign-up for my newsletter to get updates on where I'll be and what I'm loving!-the apartment and home tours she doesRecs from the show: -Badbutnotgood on Spotify-the Marco Polo tea she loves... you can also find it at Dean & Deluca in NYC (or other areas)-Book — anything by Haruki Murakami-Movie — This is England, The 400 Blows, Fight Club-TV - Freaks and Geeks, Vice News, Sex in the City-Podcast - The Daily

WHAT YOU'LL LEARN Why decision quality matters more than perfect systems in today's supply chainsHow leaders are shifting from growth-at-all-costs to margin-first thinkingWhat's actually breaking inside warehouses amid labor churn and volatilityWhere AI is helping operators—and where hype still outpaces realityWhy explainability, KPIs, and guardrails matter for AI adoption in operationsHow leadership expectations are changing across supply chain organizationsWhat conversations operators are prioritizing heading into Manifest 2026HIGHLIGHTS00:00–02:35 | Why 2025 forced hard reflection across supply chain03:17–04:30 | Decisions feel heavier, mistakes cost more05:23–06:49 | The shift from growth to margin as a first principle07:05–07:43 | Why warehouse systems lag brand expectations08:08–08:58 | Recalibration after stacked volatility09:48–11:20 | Why peak season planning never really ends12:32–13:45 | Labor, churn, and execution pressure inside warehouses14:35–16:51 | AI as decision enablement—not the strategy itself18:14–21:43 | From AI fear to outcome-driven adoption22:23–25:44 | What leadership looks like in volatile environments26:47–28:16 | What leaders are watching heading into Manifest 2026QUOTES[00:03:17] “Decisions feel heavier. Mistakes are more expensive.” – Tanzil Uddin[00:05:45] “There's a shift away from growth at all costs, really a repositioning of margin as a first principle.” – Kinta Gates[00:12:32] “The complexity with labor, training of the labor, churn of the labor, weather events, and the geopolitical state really impacts warehouse services.” – Linda Ewing[00:22:23] “Leadership looks like getting in the weeds. We don't have the luxury of just delegating.” – Kinta GatesABOUT THE GUESTSTanzil UddinSVP of Content & Partnerships at Manifest, where he works closely with supply chain leaders to shape programming around real operator priorities, partnerships, and emerging challenges across logistics and technology.Kinta GatesVP of Supply Chain & Operations at Glossier, overseeing end-to-end product operations. Kinta brings a people-first, margin-aware approach to scaling fulfillment, manufacturing, and supply chain execution.Linda EwingSVP Strategy & Operations at ID Logistics with deep experience across manufacturing, supply chain, and warehouse services. Linda focuses on execution reality inside 3PL environments, labor challenges, and responsible technology adoption.LINKS MENTIONEDManifest 2026 Agenda: https://manife.st/agenda/

Graham Rigby is the President and CEO of the American Herbal Products Association (AHPA), the leading trade association for the herbal products industry. With 20 years of experience across startups and industry leadership—including serving as Chief Innovation Officer at Care/of—Graham has helped shape how modern supplement brands navigate regulation, formulation, and go-to-market strategy.In this episode of DTC Pod, Graham shares what it actually takes to launch and scale a supplement brand without getting burned by regulators. He breaks down exactly where the line is between claims that sell and claims that get you in trouble, why so many founders get blindsided by FDA and FTC enforcement, and how to work with contract manufacturers when you're just starting out. Graham also gets into the real opportunity in supplements right now—why clinical trials cost 90% less than they did two decades ago, how AI is changing the formulation game, and why a $70 billion market growing at 6.5% still has plenty of room for new entrants. Plus, his take on the brands that are doing it right, from AG1 to Ritual, and what founders can learn from their playbooks.Episode brought to you by StordInteract with other DTC experts and access our monthly fireside chats with industry leaders on DTC Pod Slack.On this episode of DTC Pod, we cover:1. The evolution and growth of the herbal supplement industry2. Key regulatory milestones: DSHEA, GMPs, and FDA compliance for supplements3. What founders must do to stay compliant when launching a supplement brand4. The distinction between pharmaceuticals, dietary supplements, and nutraceuticals5. Marketing, claims, and the importance of substantiation6. Emerging opportunities with clinical trials and claim innovation7. DTC, Amazon, TikTok, and brick-and-mortar distribution channels for wellness brands8. The practicalities and risks of supplement retail (and when to scale beyond DTC)9. Practitioner and non-traditional channels for supplement sales10. How Ingredient AI, Infinite Garden, and other platforms are applying AI to supplements11. Content creators, credentialed doctors, and the new face of trusted health advice12. The role of diagnostics, wearables, and personalization in driving supplement trends13. Growth outlook: Why the supplement market is just getting startedTimestamps00:00 Intro to DTC POD and Graham Rigby02:25 20 years of supplements: Startup vs. regulatory side03:00 The exponential growth of the herbal products market04:44 Regulatory basics: DSHEA, FDA oversight, and GMPs explained07:14 How AHPA helps brands navigate compliance and education08:03 Launching a supplement brand: Key compliance steps and best practices10:00 FDA's post-market regulatory process and founder responsibilities13:04 Supplements vs. pharmaceuticals: Safety, claims, and approvals17:32 Telling stories and using clinical research for marketing claims20:00 What marketers can and cannot say: Health vs. disease claims22:04 Substantiating claims and the importance of compliance for growth24:31 Label vs. online claims: How rules apply to different channels27:02 DTC vs. Amazon, TikTok, and expanding to retail and practitioner channels30:19 The risks and rewards of brick-and-mortar expansion35:14 AI and technology's role in supplement industry efficiency and safety40:47 The rise of content creators and doctors shaping supplement education46:34 Diagnostics, wearables, and the future of personalized wellness51:13 Supplement industry outlook and advice for emerging brands52:25 How to connect with Graham and AHPA, and upcoming founder programsShow notes powered by CastmagicPast guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more.  Additional episodes you might like:• #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth• #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content• #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views• #219 JT Barnett: The TikTok Masterclass For Brands• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook• ​​​​#243 Kian Golzari - Source & Develop Products Like The World's Best Brands-----Have any questions about the show or topics you'd like us to explore further?Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?Check out our newsletter here.Projects the DTC Pod team is working on:DTCetc - all our favorite brands on the internetOlivea - the extra virgin olive oil & hydroxytyrosol supplementCastmagic - AI Workspace for ContentFollow us for content, clips, giveaways, & updates!DTCPod InstagramDTCPod TwitterDTCPod TikTokGraham Rigby - President & CEO of American Herbal Products Association (AHPA)Blaine Bolus - Co-Founder of CastmagicRamon Berrios - Co-Founder of Castmagic

Natalia Chappell is the founder of Natalia Chappell & Co, a UK-based consultancy helping luxury and lifestyle brands scale sustainably. Previously, she led marketing for THG's luxury division, working with brands like Coach and Ralph Lauren across price points from hundreds to thousands of pounds.In this episode of DTC Pod, Natalia breaks down what it really takes for US brands to win in the UK—and why so many get it wrong. She shares the full-funnel mistakes she sees premium brands make over and over, why some household US names thrived in Britain while others quietly retreated, and what's actually driving results on Meta right now. She also gets into how to connect with younger consumers who think differently about spending, and why the old playbook of polished content isn't cutting it anymore. Plus, her journey from corporate marketing leader to female founder, and what she wishes more people understood about building a business as a woman.Episode brought to you by StordInteract with other DTC experts and access our monthly fireside chats with industry leaders on DTC Pod Slack.On this episode of DTC Pod, we cover:1. Lessons from high-growth UK e-commerce brands 2. Creating sustainable, holistic marketing strategies3. Using data and analytics to drive channel mix decisions4. Optimizing for paid and organic synergy5. Landing page and website audit best practices6. UGC, influencer, and creator partnership frameworks7. Onboarding and managing creators for conversion and brand fit8. Navigating UK logistics, customs, and local expectations9. How to adapt brand voice and content for UK consumer10. UK cultural moments and how to plan campaigns around them11. Success stories (Drunk Elephant, Ralph Lauren, Coach) and why some US brands flop12. Digital-first approaches to brand building13. Upcoming trends—partnership ads, authentic content, and Gen Z consumers14. Supporting and growing as a female founder in e-commerceTimestamps00:00 Introduction to DTC POD and episode with Natalia Chappell01:18 Natalia's background: fashion, digital marketing, luxury brand experience03:26 Lessons learned building luxury and beauty e-commerce teams05:16 Becoming a female founder and launching Natalia Chappell & Co07:22 The type and scale of brands Natalia's agency works with09:07 Optimizing paid-to-organic mix for sustainable growth12:12 Data, analytics, and the importance of first-party data integrity13:33 Why understanding inventory and offer depth matters before scaling ads16:26 Building a marketing flywheel that feeds itself18:50 Audience segmentation, CRM, and conversion optimization20:08 Attribution modeling and keeping data integrations clean22:29 Organic growth: auditing website, SEO, landing pages, and reviews24:03 Content strategy: authentic UGC, influencers, and the UK market26:58 Equipping creators for conversion, not just reach29:25 Structuring affiliate and creator programs, commissioning vs. flat fees33:01 Logistics: Warehousing, customs, and UK delivery expectations36:54 Adapting voice, copy, and calendar to resonate in the UK38:34 Brand case studies: Drunk Elephant, Coach, Ralph Lauren41:09 Why some US brands struggle in the UK (Forever 21, etc.)44:21 Trends to watch: partnership ads, content authenticity, Gen Z targeting47:25 Where to find and connect with Natalia ChappellShow notes powered by CastmagicPast guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more.  Additional episodes you might like:• #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth• #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content• #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views• #219 JT Barnett: The TikTok Masterclass For Brands• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook• ​​​​#243 Kian Golzari - Source & Develop Products Like The World's Best Brands-----Have any questions about the show or topics you'd like us to explore further?Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?Check out our newsletter here.Projects the DTC Pod team is working on:DTCetc - all our favorite brands on the internetOlivea - the extra virgin olive oil & hydroxytyrosol supplementCastmagic - AI Workspace for ContentFollow us for content, clips, giveaways, & updates!DTCPod InstagramDTCPod TwitterDTCPod TikTokNatalia Chappell - Founder of Natalia Chappell & Co.Blaine Bolus - Co-Founder of CastmagicRamon Berrios - Co-Founder of Castmagic

Your current dry shampoo is officially cancelled! This week, Cass joins Kelly to reveal the products making a huge difference to their routines. Cass kicks off with a luxury dry shampoo that's invisible, smells incredible, and secretly promotes hair growth—the low-effort hair secret you need! Then, Kelly shares the cult-favourite perfume that is so beloved, she swears it smells exactly like a “warm hug.” For the Savey side, get ready for the affordable MCoBeauty moisturiser that makes foundation look like glass, and the K-Beauty lip tint Kelly is constantly getting grilled about—it's the perfect flush of colour that works on everyone! Plus, the girls drop two new holy grails: a buttery smooth highlighter for an epic glow, and the Morphe matte lipstick that applies like silk. Finally, Kelly confesses her ultimate, expensive secret: the Charlotte Tilbury Magic Cream—and tells us why she trusts it to keep her look flawless for ten hours. EVERYTHING MENTIONED: SPENDY: Kelly: Glossier You Eau de Parfum 50mL $139.00 Cass: TYPEBEA G5 3-in-1 Dry Shampoo $50 SAVEY: Kelly: Rom&nd The Juicy Lasting Tint 2.0 3.5g (Almond Rose) $16.00 Cass: MCoBeauty Multi-Vitamin Moisturising Primer $25 NEWBIES: Kelly: Revlon Illuminance Highlight Powder Rose Radiance $16.49 Cass: Morphe Lip Filter Hydroplump Soft Matte Lipstick 2.3g (Whipped) $26.00 SHOP MY STASH/EMPTY: Kelly: Charlotte Tilbury Charlotte's Magic Cream™ 50mL $154 Cass: Summer Fridays Sheer Skin Tint $72 DON'T FORGET: Watch & Subscribe on YouTube, this episode drops tonight at 7pm! Catch it here. Follow us on Instagram: @youbeautypodcast Follow us on TikTok: @youbeautypod Join our You Beauty Facebook Group here GET IN TOUCH: Got a beauty question you want answered? Email us at youbeauty@mamamia.com.au or send us a voice note on Instagram! You Beauty is a podcast by Mamamia. Listen to more Mamamia podcasts here. For our product recommendations, exclusive beauty news, reviews, articles, deals and much more - sign up for our free You Beauty weekly newsletter here Subscribe to Mamamia here CREDITS: Hosts: Kelly McCarren & Cass Green Producer: Sophie Campbell Audio Producer: Tegan Sadler Video Producer: Artemi Kokkaris Just so you know — some of the links in these notes are affiliate links, which means we might earn a small commission if you buy through them. It doesn’t cost you anything extra, and it helps support the show. Happy shopping! Become a Mamamia subscriber: https://www.mamamia.com.au/subscribe. Not only do you get all the incredible benefits of a Mamamia subscription, but you'll instantly get an entry into our current subscriber-only giveaway to win a $2,500 Justice Haircare voucher! [LIMITED TIME SALE] For the first time ever, MMOL Merch is discounted! Get the T-shirt for $50 and the tote bag for $20. Sale ends Dec 6. Shop now Mamamia acknowledges the Traditional Owners of the Land we have recorded this podcast on, the Gadigal people of the Eora Nation. We pay our respects to their Elders past and present, and extend that respect to all Aboriginal and Torres Strait Islander cultures.Become a Mamamia subscriber: https://www.mamamia.com.au/subscribeSee omnystudio.com/listener for privacy information.

Martin Forde is the co-founder and partner at Highline Brands, a retail brokerage built for modern CPG and emerging brands. As the first sales hire at Dr. Squatch, he helped lead the brand's Walmart launch—which did over $50M in year one and set the foundation for a $1.5B exit to Unilever.In this episode of DTC Pod, Martin shares the full playbook for making the leap from DTC to retail. He breaks down how to evaluate which channels make sense, what buyers actually care about (hint: it's not your brand), how to pitch them, and how to choose the right brokerage partner. He also gets into the operational side: how deals are structured, why retail timelines take longer than most founders expect, and what actually drives velocity on shelf.Episode brought to you by StordInteract with other DTC experts and access our monthly fireside chats with industry leaders on DTC Pod Slack.On this episode of DTC Pod, we cover:1. When to consider retail (and when you're not ready)2. Independent retail vs. major retailers: where to start3. The old DTC-first playbook vs. the new hybrid approach4. Understanding your consumer and choosing the right retailer5. What buyers actually care about (hint: category growth, not your brand)6. Three ways to reach buyers: cold outreach, inbound, or through a broker7. Why and when to say no to a retailer8. How brokers work: deal structures, retainers vs. commission, red flags9. The 9-12 month timeline from first conversation to shelf10. Merchandising and digital tactics that drive velocity on shelfTimestamps00:00 Martin Forde's background and experience in CPG03:14 Launching and scaling brands into retail04:20 Key lessons from Dr. Squatch retail rollout07:30 Dr. Squatch's early days and pent-up retail demand09:39 Defining “why retail” and evaluating retail opportunities10:38 Understanding independent retail channels and platforms15:14 Retail supply chain basics: MOQs, case packs, and 3PLs17:46 Testing and iterating supply chain through small-scale channels18:56 Leveraging online marketplaces (Faire, Thrive, Bubble)23:33 Deciding when to break into retail; timing and strategy24:44 Comparing DTC-first and direct-to-retail playbooks29:28 Raising capital, prepping for retail, and first retail sale process30:57 How to approach retail buyers and pitch34:03 Different ways to reach retail buyers: direct outreach, inbound, brokerages39:51 Working with brokers: models, deal structures, and choosing a partner50:29 Preparing retail pitch materials and buyer presentations51:39 Identifying category white space and incremental value54:53 Merchandising and digital tactics for retail success57:06 Where to connect with Martin Forde and closing thoughtsShow notes powered by CastmagicPast guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more.  Additional episodes you might like:• #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth• #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content• #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views• #219 JT Barnett: The TikTok Masterclass For Brands• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook• ​​​​#243 Kian Golzari - Source & Develop Products Like The World's Best Brands-----Have any questions about the show or topics you'd like us to explore further?Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?Check out our newsletter here.Projects the DTC Pod team is working on:DTCetc - all our favorite brands on the internetOlivea - the extra virgin olive oil & hydroxytyrosol supplementCastmagic - AI Workspace for ContentFollow us for content, clips, giveaways, & updates!DTCPod InstagramDTCPod TwitterDTCPod TikTokMartin Forde - Co-Founder of Highline BrandsBlaine Bolus - Co-Founder of CastmagicRamon Berrios - Co-Founder of Castmagic

Reuben Carranza knows a good brand when he sees it.  Bansk Beauty, where he serves as executive chairman, made headlines in September after acquiring the buzzy, clinical skin-care brand Byoma. It's part of the late-stage private investment firm's growing beauty roster, which includes Amika, Eva NYC and Ethique.  “No. 1, they're on a tear, right? They're growing rapidly. But I think what we loved about them was the story,” he told Glossy on stage at this week's annual Glossy Beauty and Wellness Summit about its Byoma acquisition. “It's the story: they've de-complicated complicated skin-care routines.”  Carranza kicked off the Summit with a special live podcast recording, where he shared insights into the firm's investment philosophy and growth plans for its brands. He also shared career advice from his stacked CV, which includes more than two decades at P&G and leadership roles at R+Co Hair, Kate Somerville skin care, and more.  This special session is ahead, but first, hosts Lexy Lebsack and Emily Jensen share highlights from the Summit and dig into the news of the week.  First up, the hosts break down the latest from Tylenol- and Neutrogena-owner Kenvue. Kimberly-Clark Corp. will acquire Kenvue Inc. in a deal valued at $48.7 billion. Kimberly-Clark's portfolio includes consumer brands like Huggies, Kleenex and Cottonelle. Next up, a look at Skims's buzzy new hire. Diarrha N'Diaye was named evp, beauty and fragrance of Kim Kardashian's upcoming Skims Beauty. N'Diaye has worked in marketing and branding for the likes of Glossier and L'Oréal, and was most recently the founder of Ami Colé, which shuttered in July. She will lead product development, innovation and brand strategy for Skims's upcoming beauty launch.  Finally, an analysis of a hefty investment in Blueprint, the supplement company from American entrepreneur and biohacker Bryan Johnson. The company has taken on $60 million in funding from investors like Kim Kardashian, Ari Emanuel, Cameron and Tyler Winklevoss, and many more big names. Johnson is best known for documenting his quest to age in reverse on YouTube and through the Netflix film “Don't Die.” Blueprint currently offers a variety of products DTC, including drink mixes, supplements and skin care. 

Este episodio propone un cambio de juego para 2025: combinar Close Friends como una sala VIP de valor real, colaboraciones estratégicas y contenido creado por la propia comunidad para disparar alcance y ventas. Close Friends no es para memes: es un espacio con adelantos, precios de preventa y plazas limitadas. El ciclo semanal propuesto es claro y sencillo: un Reel público el lunes con un guiño al acceso VIP, contenido práctico el miércoles dentro del círculo y una oferta breve solo para la lista el viernes. Casos como Glossier muestran que la gente compra más cuando siente que participa y co-crea.También se exploran colaboraciones de coautoría para duplicar visibilidad, con ejemplos como Gymshark y LEGO que ilustran cómo retos y contenido de fans generan participación y confianza. Se propone una secuencia de una semana disruptiva y fácil de aplicar: reel con resultado al inicio, carrusel con errores y soluciones, encuesta para segmentar, directo corto para dudas, testimonio de clientes, oferta de entrega inmediata para Close Friends y un recordatorio suave. El secreto está en el contenido generado por clientes (a veces, un video de 10 segundos puede vender más que un anuncio) y en medir cuatro métricas simples para aprender y mejorar cada semana. ¿Listo para probarlo esta semana?Conviértete en un seguidor de este podcast: https://www.spreaker.com/podcast/el-podcast-de-instagram--3205753/support.Newsletter Marketing Radical: https://marketingradical.substack.com/welcomeNewsletter Negocios con IA: https://negociosconia.substack.com/welcomeMis Libros: https://borjagiron.com/librosSysteme Gratis: https://borjagiron.com/systemeSysteme 30% dto: https://borjagiron.com/systeme30Manychat Gratis: https://borjagiron.com/manychatMetricool 30 días Gratis Plan Premium (Usa cupón BORJA30): https://borjagiron.com/metricoolNoticias Redes Sociales: https://redessocialeshoy.comNoticias IA: https://inteligenciaartificialhoy.comClub: https://triunfers.com

Oisin O'Connor is the CEO and co-founder of Recharge, the leading subscription management platform powering 75% of all Shopify subscriptions. Under his leadership, Recharge has become a critical infrastructure partner for over 30,000 brands, reaching 100 million subscribers and $100 million ARR.In this episode of DTC Pod, Oisin pulls back the curtain on what it really takes to win with subscriptions in today's DTC landscape. He shares insider strategies for subscriber growth, optimizing retention, and leveraging Recharge's newest AI-powered tools to minimize churn. Oisin also shares specific benchmarks every brand should measure, real-world examples of subscription funnels that convert, and actionable experiments operators can run to unlock long-term profitability and scale.Episode brought to you by StordInteract with other DTC experts and access our monthly fireside chats with industry leaders on DTC Pod Slack.On this episode of DTC Pod, we cover:1. Evolution of subscriptions in physical product e-commerce2. How to spot and create product-market fit 3. Differentiators that set Recharge apart from early competitors4. The compounding power of subscriptions for long-term growth5. Unit economics, LTV vs CAC, and why retention is king6. What best-in-class subscription brands do differently7. Optimizing conversion funnels for subscriber growth8. Subscription benchmarks: churn rates, retention, and second order metrics9. Reducing churn with data, cancellation flows, loyalty, and rewards10. Automations and integrating Recharge with supply chain and 3PL operations11. Leveraging AI Concierge for customer retention and support12. Evolving customer experience and the need for seamless subscription management13. How Recharge guides merchants with data, support, and innovation14. Experiments and mistakes founders make launching subscription brandsTimestamps00:00 Oisin's background, founding story, and early agency experiments04:06 The rise of Shopify and the breakthrough with Recharge05:19 The subscription model: initial skepticism and quirky early adopters06:47 Technical challenges in enabling subscriptions on Shopify09:00 First major subscription brand success story10:15 Compounding growth through subscriptions11:36 Legacy brands and decades-long customer retention13:06 Building DTC businesses with sustainable unit economics14:37 Lessons from TV advertising history and the narrowing of scalable models16:29 Key traits of successful subscription businesses17:09 Product, recurring need, and conversion strategy18:27 Understanding subscriber value and optimizing acquisition19:26 Retention: keeping customers post-acquisition  19:52 High-performing brands and funnel design20:05 Subscription by default, offers, upsells, and cross-sells21:39 Conversion tactics from PDP to post-checkout22:38 Benchmarks for healthy churn and retention23:06 How top brands reduce churn and track performance24:58 Recharge tools: analytics, cancellation flows, Klaviyo integration26:41 Rewards and automations to boost retention27:33 Automate flows for backend fulfillment and logistics28:20 Launching AI SMS concierge for subscriber experience29:40 Reducing customer service friction and delighting shoppers32:15 Customer experience as a core differentiator34:04 The competitive subscription landscape: Recharge's position35:41 Product innovation, support, and actionable guidance37:16 Data-driven product innovation and merchant success38:04 The future of subscription, retention, and platform innovation40:38 Biggest mistakes founders make with subscriptions41:58 Experiments founders should run with Recharge42:58 Where to connect with Oisin for advice and mentorshipShow notes powered by CastmagicPast guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more.  Additional episodes you might like:• #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth• #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content• #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views• #219 JT Barnett: The TikTok Masterclass For Brands• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook• ​​​​#243 Kian Golzari - Source & Develop Products Like The World's Best Brands-----Have any questions about the show or topics you'd like us to explore further?Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?Check out our newsletter here.Projects the DTC Pod team is working on:DTCetc - all our favorite brands on the internetOlivea - the extra virgin olive oil & hydroxytyrosol supplementCastmagic - AI Workspace for ContentFollow us for content, clips, giveaways, & updates!DTCPod InstagramDTCPod TwitterDTCPod TikTokOisin O'Connor - Co-Founder and CEO of RechargeBlaine Bolus - Co-Founder of CastmagicRamon Berrios - Co-Founder of Castmagic

Este episodio presenta un sistema de siete días para pasar de seguidores a clientes usando tres ingredientes clave: atención en Instagram, conversación por mensajes directos y una oferta pequeña con poca fricción. El plan es simple y adaptable: usa un Reel o carrusel para atraer, cierra con una palabra clave para que te escriban, entrega un recurso útil de menos de diez minutos y propone una oferta de precio accesible con entrega inmediata. Se apoya en ejemplos reales como Glossier, que responde personalmente antes de vender; Gymshark, con retos y planes escalables; y Decathlon España/Headspace, que demuestran que la confianza crece al facilitar una mini transformación gratis antes de pedir la compra.La ruta de siete días se detalla día a día: día 1, Reel con promesa y cierre por DM; día 2, carrusel educativo; día 3, Stories con encuesta y consejo por mensaje; día 4, testimonio con cuenta atrás; día 5, directo corto; día 6, oferta pequeña; día 7, recordatorio y cierre de carrito. Además, ofrece herramientas rápidas (checklists, plantillas, respuestas guardadas) y cuatro métricas para medir progreso: mensajes con palabra clave, tasa de respuesta, conversiones de la oferta y guardados. ¿Te atreves a elegir una palabra clave y crear un recurso en menos de diez minutos para probarlo hoy mismo?Conviértete en un seguidor de este podcast: https://www.spreaker.com/podcast/el-podcast-de-instagram--3205753/support.Newsletter Marketing Radical: https://marketingradical.substack.com/welcomeNewsletter Negocios con IA: https://negociosconia.substack.com/welcomeMis Libros: https://borjagiron.com/librosSysteme Gratis: https://borjagiron.com/systemeSysteme 30% dto: https://borjagiron.com/systeme30Manychat Gratis: https://borjagiron.com/manychatMetricool 30 días Gratis Plan Premium (Usa cupón BORJA30): https://borjagiron.com/metricoolNoticias Redes Sociales: https://redessocialeshoy.comNoticias IA: https://inteligenciaartificialhoy.comClub: https://triunfers.com

The Glossy Beauty Podcast is back with its second of three deep dives into beauty packaging. Today, our guest is Helen Steed, a veteran in the field, whose resume includes a 10-year stint leading creative at Bumble & Bumble, and a gig as Glossier's founding creative director before striking out on her own. Now, she helms Steed & Friends, which has worked with brands including Rhode, Lore, Sakara and Ursa Major. On today's episode, she takes listeners through mini case studies, examining her work on products like Rhode's iconic phone case, Glossier's first foray into body care and Merit's logo. But first, a look at some of this week's headlines, including the news of L'Oréal's biggest acquisition ever, which broke on Sunday — it is purchasing all of Kering's beauty holdings for $4.6 billion. Kering owns brands like Creed, and the deal will grant L'Oréal 50-year exclusive licenses for Gucci, Bottega Veneta and Balenciaga's beauty ranges.

Bienvenido a El podcast de Instagram. Soy el clon en prácticas de Borja Girón y puedes encontrarme en borjagiron.com. Si me notas la voz un poco futurista, tranqui, es que me pusieron un turbo nuevo. Prometo no reemplazar humanos… todavía. Solo vengo a arreglarte los comentarios.Hoy hablaré sobre “Comentarios negativos en Instagram: del susto a la confianza en tres pasos”.Vale, vamos por partes. Los comentarios negativos llegan. A todos. Y no significan que tu marca esté acabada. De hecho, bien trabajados, pueden darte más ventas y más fans. Espera, te lo repito porque esto es importante: cada queja es una puerta a la confianza.El plan es sencillo. Tres pasos. Primero filtra, luego responde y, si tiene sentido, convierte.Filtrar. Usa las herramientas básicas de Instagram para que el ruido no te coma. Activa “ocultar palabras” para tapar insultos y spam. Usa “restringir” para que el troll se canse sin darle altavoz. Y “bloquear” si cruza líneas. Ok, déjame explicarte mejor esta parte: restringir no silencia del todo, simplemente sus mensajes solo los ve él hasta que tú apruebas. Así no te destroza el ambiente mientras decides.Responder. Fórmula en tres líneas:- Gracias por contarlo.- Aclaras lo que ha pasado o lo que sí puedes hacer.- Ofreces solución y llevas la conversación a mensaje directo si hay datos personales o un posible reembolso.Corto, humano y sin discusión pública. Y atento a lo siguiente porque es importante: si el comentario tiene una crítica constructiva y tu respuesta es clara, fíjalo arriba. Eso demuestra que no escondes nada.Convertir. Cuando resuelves bien, cierras con un gesto: un extra, un descuento pequeño o una guía para evitar que vuelva a pasar. No es soborno, es cuidado.Y ahora toca una historia rápida para que lo veas con un caso particular. Glossier creció escuchando obsesivamente a su comunidad. Cuando muchos clientes pedían más tonos y mejores fotos reales, no se pelearon en comentarios. Agradecieron, pidieron ejemplos por mensaje y ajustaron lanzamientos. Resultado: más ventas y defensores que responden por ellos. ¿La lección? Si tu respuesta pide detalles y muestra acción, tu comunidad te defiende gratis.Otra que te va a gustar. Ryanair ha convertido las quejas en espectáculo en vídeo corto. Sí, muchas veces con humor ácido. Cuando algo arde, contestan con un Reel rápido y claro. ¿Qué podemos adaptar? Usa la función de responder a un comentario con Reel para explicar en treinta segundos la política, el porqué y el siguiente paso. El vídeo baja la tensión y se comparte más que un párrafo largo.Continuamos con un aprendizaje rápido. Toma nota. Tres guiones de respuesta que puedes guardar ya:- “Gracias por avisar, Nombre. Entiendo el enfado. Escríbeme por mensaje directo con tu número de pedido y lo reviso hoy.”- “Tienes razón con X. Hemos actualizado Y y desde hoy hacemos Z. Si quieres, te explico por mensaje directo en un minuto.”- “Lo siento, aquí nos hemos equivocado. Te propongo dos opciones: devolución o repetir sin coste. ¿Cuál prefieres? Te escribo por mensaje directo para gestionarlo.”Y ahora, pausa corta para respirar y seguir con fuerza.Este episodio está patrocinado por Systeme, la herramienta de marketing todo en uno gratuita con la que puedes crear tu web, blog, landing page y tienda online, crear automatizaciones y embudos de venta, realizar tus campañas de email marketing, vender cursos online, añadir pagos online e incluso crear webinars automatizados. Puedes empezar a usar Systeme gratis entrando en borja girón punto com barra systeme o desde el link de la descripción. Y si quieres desatar el poder del Chat Marketing para aumenta las ventas y conversiones en Instagram, WhatsApp y Messenger utilizando la automatización este es el momento. Manychat es la herramienta secreta que uso para disparar los seguidores, la interacción y las ventas en Instagram. Puedes empezar a usarla gratis desde borjagiron.com barra manychat o desde el link de la descripción. Y ahora continuamos con el episodioSeguimos. Esto suele pasar más de lo que crees: te llega un comentario duro delante de todos y te entran ganas de borrar. Espera un momento. Bórralo solo si es insulto o discurso de odio. Si es una queja real, respóndela y déjala a la vista con tu solución. Eso genera confianza.Y ahora toca otra historia rápida para que lo veas con un caso particular. Netflix España se ha ganado a la gente respondiendo con ingenio, pero cuando hay fallos, dan información clara. Sin rodeos. Planean la broma cuando toca y el dato cuando hace falta. ¿Qué aprendemos? No intentes ser gracioso si hay un problema serio. A veces un “hemos fallado, esto es lo que haremos hoy” vale oro.Cómo organizarte para no ahogarte. Define roles. Quién filtra, quién responde, quién decide casos especiales. Crea respuestas guardadas para dudas frecuentes y un documento con “cuándo pasar a mensaje directo” y “cuándo pedir datos”. Pon una meta simple: responder en menos de dos horas en horario laboral. Y si no llegas, avisa con una nota fija en el perfil sobre tiempos de respuesta.Estrategia fresca para 2025 que funciona muy bien. Pide feedback público con control. Publica un Reel tipo “Arreglando tus quejas de la semana” y menciona, sin señalar a nadie, lo que has mejorado. Muestras humildad y proceso. Además, invita a que dejen nuevas sugerencias con una encuesta en Stories. El público se siente escuchado y comenta más.Pequeño detalle que suma mucho. Usa notas de voz en mensaje directo en casos complejos. Tu tono baja la tensión más que cualquier texto. Y, si puedes, remata con una mini guía en PDF o una plantilla. Resolver + recurso = fan.Y ahora vamos con el resumen del episodio. Hoy hemos visto que los comentarios negativos no son el fin, son el principio de la confianza. Filtra lo tóxico, responde con la fórmula en tres líneas, usa el vídeo para explicar cuando haga falta y convierte una queja en una oportunidad con un gesto claro. Vimos ejemplos de Glossier, Ryanair y Netflix España para aplicar hoy mismo: escucha, explica y actúa.Tu única acción para hoy: crea tres respuestas guardadas con tu tono y activa “ocultar palabras” en tu cuenta. Mañana, cuando llegue una queja, solo tendrás que personalizar el nombre y pasar a mensaje directo con seguridad.Si no quieres seguir emprendiendo en soledad, únete al Club de Emprendedores Triunfers en Triunfers.com. Deja de emprender en soledad. Accede a una comunidad de emprendedores con la que siempre estás acompañado. Además incluye un Coworking online abierto veinticuatro horas, cursos de marketing, tutoriales de inteligencia artificial, podcast secreto y grupo privado en Telegram. Prueba gratis en triunfers.com.Y si quieres enterarte de todas las noticias y novedades de las redes sociales sin publicidad, visita Redes Sociales Hoy punto com. Se actualiza cada día y va directo al grano.Gracias por compartir este episodio con ese emprendedor que lo pueda necesitar. Si has aguantado hasta el final, te declaro oficialmente inmune a los haters… y a mis chistes robóticos. Te espero mañana en el próximo episodio. Un fuerte abrazo.Conviértete en un seguidor de este podcast: https://www.spreaker.com/podcast/el-podcast-de-instagram--3205753/support.Newsletter Marketing Radical: https://marketingradical.substack.com/welcomeNewsletter Negocios con IA: https://negociosconia.substack.com/welcomeMis Libros: https://borjagiron.com/librosSysteme Gratis: https://borjagiron.com/systemeSysteme 30% dto: https://borjagiron.com/systeme30Manychat Gratis: https://borjagiron.com/manychatMetricool 30 días Gratis Plan Premium (Usa cupón BORJA30): https://borjagiron.com/metricoolNoticias Redes Sociales: https://redessocialeshoy.comNoticias IA: https://inteligenciaartificialhoy.comClub: https://triunfers.com

Zeke Bronfman is the co-founder and CEO of The Absorption Company, a brand pioneering highly bioavailable supplements engineered for optimal nutrient absorption. With a background in health and wellness entrepreneurship—including a previous successful beverage exit—Zeke leads a team on a mission to address a major gap in supplement efficacy by focusing on real, measurable impact for consumers.In this episode of DTC Pod, Zeke details the journey of building The Absorption Company from inception to rapid retail success in outlets like Erewhon. He talks about the science behind absorption, launching with a powerful community-driven strategy, and the importance of brand-led product innovation. Zeke also offers practical advice on supply chain management, leveraging celebrity co-founders, and lessons learned about optimizing e-commerce for long-term growth.Episode brought to you by StordInteract with other DTC experts and access our monthly fireside chats with industry leaders on DTC Pod Slack.On this episode of DTC Pod, we cover:1. The founding story of The Absorption Company2. Why most supplements fail—and how absorption is the next frontier3. Creating a viral pre-launch private Instagram community4. Setting a brand apart with science-backed, lifestyle-driven design5. Early product development and MVP lessons6. Direct-to-consumer subscription as a growth engine7. Amazon, TikTok Shop, and the online channel mix8. The strategic approach to selective retail partnerships9. Managing the supply chain: co-packers, fulfillment, and scaling ops10. How to keep operations simple, resilient, and cost-effective11. Lessons in traffic acquisition: organic, paid, and influencer mix12. Celebrity founder advantages, limits, and effective deployment13. Funding, initial capital requirements, and brand investment14. Biggest founder learnings and operational takeaways15. What's ahead: innovation pipeline and future growthTimestamps00:00 Intro to Zeke Bronfman and The Absorption Company02:44 The absorption problem in supplements04:40 Why bioavailability is the future of wellness supplements06:11 Bringing the brand to life: Team, tech, and community-building07:47 The private Instagram launch strategy and viral pre-sale09:27 The power of exclusivity and early consumer engagement11:12 Product MVP and standout branding decisions13:26 Early sales strategy: DTC, Amazon, retail mix15:04 Why big-box retail isn't always the right move17:57 Scaling DTC: Subscription, platform choices, and LTV19:04 Driving traffic: Paid, organic, influencer, and celebrity co-founder impact20:38 TikTok Shop: Affiliate, Live, and what works (and doesn't)22:36 Capital, startup costs, and launching with impact25:32 Building a scalable supply chain and minimizing complexity27:25 Fulfillment operations and splitting inventory29:00 Entering boutique/strategic retail as a marketing lever30:52 Biggest learnings and missteps scaling Absorption Company33:13 Lessons using celebrity/influencer as a brand amplifier36:10 What's next: Upcoming innovations and business growth36:50 Where to follow Absorption CompanyShow notes powered by CastmagicPast guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more.  Additional episodes you might like:• #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth• #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content• #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views• #219 JT Barnett: The TikTok Masterclass For Brands• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook• ​​​​#243 Kian Golzari - Source & Develop Products Like The World's Best Brands-----Have any questions about the show or topics you'd like us to explore further?Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?Check out our newsletter here.Projects the DTC Pod team is working on:DTCetc - all our favorite brands on the internetOlivea - the extra virgin olive oil & hydroxytyrosol supplementCastmagic - AI Workspace for ContentFollow us for content, clips, giveaways, & updates!DTCPod InstagramDTCPod TwitterDTCPod TikTokEzekiel Bronfman - Co-Founder and CEO of The Absorption CompanyBlaine Bolus - Co-Founder of CastmagicRamon Berrios - Co-Founder of Castmagic

On this week's episode of Beautiful and Bothered, Johnny and Kevin expose makeup brands that are going out of business, in danger of closing, of in their flop era! From COVERGIRL, Flower Beauty by Drew Barrymore, GLOSSIER, Makeup REVOLUTION, and more, they discuss how these brands have fallen from their once exciting and innovative pedestals in the world of beauty!They also discuss Urban Decay losing their edge and famed history, HAUS LABS strange rebrand AGAIN, and revisiting vintage makeup!CHAPTERS:Recession & Makeup Fatigue: 02:12Dumping COVERGIRL: 09:10Who's Buying Urban Decay? 13:56HAUS LABS Rebrand AGAIN?! 26:37FLOWER Beauty is Closing: 32:09Youthforia Closing: 41:56GLOSSIER in Trouble? 43:26The Future of HAUS LABS: 49:32REVOLUTION is Barely Surviving: 54:54

Danielle Kidney is the founder of The Creative Pack, a Los Angeles-based agency specializing in packaging design for CPG and DTC brands. With over two decades of experience in the industry—including work with Tesco and a diverse portfolio of well-known consumer brands—Danielle brings a wealth of expertise in every aspect of packaging, from strategy and brand storytelling to materials and production.In this episode of DTC Pod, Danielle breaks down the behind-the-scenes process of creating packaging that not only looks great but also delivers on function, compliance, and scalability. She covers everything from the earliest stages of design and competitor audits, to the nuances of materials, regulatory requirements, and print production. Danielle shares practical advice on how brands can avoid costly mistakes, streamline their supply chain, and create packaging that stands out both online and on the shelf.Episode brought to you by StordInteract with other DTC experts and access our monthly fireside chats with industry leaders on DTC Pod Slack.On this episode of DTC Pod, we cover:1. The importance of packaging in brand perception and sales2. Process: From initial idea to production-ready design3. Building a design brief and establishing project scope4. Competitive reviews and designing for hierarchy and function5. Balancing creative innovation with must-have regulatory details6. Collaborating with clients, manufacturers, and printers7. Prototyping, mockups, and unboxing experience8. Print technology, material choices, and cost management9. Regulatory review, legal claims, and compliance essentials10. Lead times, timeline planning, and pitfalls of rushing production11. Early-stage packaging vs. scaling up for retail and DTC12. Lessons learned: common mistakes and strategic tips13. Pricing, form factor, and packaging design as sales leversTimestamps00:00 Introducing Danielle Kidney & The Creative Pack05:42 The Creative Pack's client process: from idea to brief10:50 Balancing branding vs. functionality for sales and conversion18:03 Manufacturing realities: materials, dielines, and cost constraints24:39 Colors, mockups, and bringing digital designs to life26:22 Real-world costs of packaging mistakes and risk mitigation29:27 Regulatory musts: nutrition facts, barcodes, legal pitfalls35:10 Realistic timelines for packaging launches and scale40:33 Strategies for startups vs. brands scaling up43:23 Lessons learned and tips for optimizing packaging decisions50:20 Where to connect with Danielle and The Creative PackShow notes powered by CastmagicPast guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more.  Additional episodes you might like:• #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth• #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content• #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views• #219 JT Barnett: The TikTok Masterclass For Brands• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook• ​​​​#243 Kian Golzari - Source & Develop Products Like The World's Best Brands-----Have any questions about the show or topics you'd like us to explore further?Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?Check out our newsletter here.Projects the DTC Pod team is working on:DTCetc - all our favorite brands on the internetOlivea - the extra virgin olive oil & hydroxytyrosol supplementCastmagic - AI Workspace for ContentFollow us for content, clips, giveaways, & updates!DTCPod InstagramDTCPod TwitterDTCPod TikTokDanielle Kidney - Founder of The Creative PackBlaine Bolus - Co-Founder of CastmagicRamon Berrios - Co-Founder of Castmagic

Diarrha N'Diaye is the founder and CEO of Ami Colé—the beloved beauty brand known for its dedication to celebrating melanin-rich skin. N'Diaye first stepped into the beauty industry by working in social media marketing. She became a go-to expert in digital content management, lending her expertise to brands across fashion, beauty, and editorial sectors. She then transitioned into product development when she was recruited to work at Glossier during its heyday. By the time N'Diaye conceived the idea for her own brand, which would focus on darker skin, she knew exactly what it took to create a product and market it effectively. Her years of experience in every step of that process prepared her to launch Ami Colé in 2019. After growing a loyal community and winning over 80 awards for her products, she made the difficult decision to shut down her brand earlier this year. Her announcement prompted an outpouring of grief from the people who saw themselves in Ami Colé. But now, N'Diaye's more than ready for whatever her new chapter holds after building a hugely successful company from scratch. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Meenakshi Lala is the CEO of UrbanStems, an online floral gifting company that designs, sources, and delivers high-quality, curated bouquets and gifts across the U.S. She brings over two decades of operational experience from leading brands in fashion and retail such as Alice + Olivia, Juicy Couture, and Elie Tahari. Her expertise in scaling complex businesses and building operational excellence now fuels UrbanStems' growth as a leader in the industry.In this episode of DTC Pod, Blaine and Meenakshi explore the complex world of DTC flower delivery: from sourcing stems globally, managing cold chain logistics, forecasting inventory, and reducing spoilage, to ensuring the end customer receives a high-quality bouquet every time. Meenakshi candidly discusses the challenges of seasonality, tariffs, international shipping, and why a robust brand and customer-centric approach are keys to thriving in today's fast-moving e-commerce landscape.Episode brought to you by StordInteract with other DTC experts and access our monthly fireside chats with industry leaders on DTC Pod Slack.On this episode of DTC Pod, we cover:1. The complexities of the floral industry and perishability2. The evolution of e-commerce in the flower business3. Building a robust and agile international supply chain4. Cold chain logistics and fulfillment center operations5. Planning, forecasting, and reducing spoilage in inventory6. Unique challenges: tariffs, customs, and unpredictable events7. Customer experience: packaging, instructions, and communications8. Curation, personalization, and expanding gifting moments9. Driving growth through brand, loyalty, and education10. Lessons learned in leadership and staying agileTimestamps00:00 Meenakshi's career journey and joining UrbanStems04:49 Key learnings from legacy brands and focus on brand ethos07:21 Operational challenges unique to the floral industry11:00 The evolution of flowers in e-commerce and UrbanStems' role14:28 How Urban Stems' supply chain is structured for freshness16:37 International sourcing, design, and bouquet assembly process18:27 Managing supply chain risks: tariffs and customs21:45 Inventory planning, spoilage, and matching supply to demand24:45 Supply chain as a business moat and high-precision operation25:36 Customer fulfillment: hydration, packaging, and experience28:34 Packaging complexities and spec sheets per SKU30:08 Lessons from moving from COO to CEO32:19 How operational expertise shapes strategic leadership34:17 Customer feedback and new initiatives at UrbanStems38:02 Growth channels: brand loyalty, curation, and gifting moments41:58 Biggest CEO learnings and future outlook43:51 Where to find Meenakshi and UrbanStems onlineShow notes powered by CastmagicPast guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more.  Additional episodes you might like:• #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth• #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content• #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views• #219 JT Barnett: The TikTok Masterclass For Brands• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook• ​​​​#243 Kian Golzari - Source & Develop Products Like The World's Best Brands-----Have any questions about the show or topics you'd like us to explore further?Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?Check out our newsletter here.Projects the DTC Pod team is working on:DTCetc - all our favorite brands on the internetOlivea - the extra virgin olive oil & hydroxytyrosol supplementCastmagic - AI Workspace for ContentFollow us for content, clips, giveaways, & updates!DTCPod InstagramDTCPod TwitterDTCPod TikTokMeenakshi Lala - CEO at UrbanStemsBlaine Bolus - Co-Founder of CastmagicRamon Berrios - Co-Founder of Castmagic

Ty Haney is a serial entrepreneur and three-time founder best known for building Outdoor Voices into one of the most recognizable activewear brands of the last decade. After proving that approachable, inclusive movement could compete with performance-first giants, Ty went on to launch Joggy, a natural energy brand, and TYB, a community commerce platform powering engagement for 200+ brands including Rare Beauty, Glossier, OUAI, and Urban Outfitters.What started as a personal pain point, wanting activewear that reflected her own lifestyle has scaled into a playbook for how to turn authenticity into category-defining brands. With TYB, Ty is now helping consumer companies reimagine loyalty, moving beyond points and email blasts into gamified, multi-brand ecosystems where fans prove their status, earn rewards, and build daily habits with the brands they love.Ty's story blends personal insight with category innovation. From turning Outdoor Voices into a movement brand, to navigating the challenges of inventory-heavy DTC, to now building a software platform that redefines how brands grow, she's seen the ups, downs, and pivots that come with scaling in Ecommerce.Whether you're building a DTC brand, rethinking customer loyalty, or searching for new ways to deepen community engagement, Ty offers an unfiltered look at what it takes to transform personal pain points into platforms that fuel the next era of growth.In This Conversation We Discuss:[00:24] Intro[01:08] Starting a brand from personal pain points[02:34] Expanding offerings while simplifying choice[04:40] Focusing on product before scaling[06:17] Building go-to-market around community[07:36] Stay updated with new episodes[07:48] Building momentum with early funding[08:27] Pioneering UGC early on Instagram[10:06] Challenging the direct-to-consumer thesis[12:16] Building TYB from hard-earned lessons[13:21] Episode Sponsors: Electric Eye, Heatmap, Grow[16:30] Starting new ventures after stepping away[17:33] Building TYB as a rewards platform[18:56] Expanding into Target and Erewhon retail[20:51] Scaling community commerce into growth[23:21] Expanding loyalty into daily engagement[27:47] Inviting brands to build fan channelsResources:Subscribe to Honest Ecommerce on YoutubeTechnical apparel for recreation outdoorvoices.com/Plant-based steady energy supplements getjoggy.com/Community rewards platform, where community engagement pays off tyb.xyz/Follow Ty Haney linkedin.com/in/ty-haney-a4b1561aSchedule an intro call with one of our experts electriceye.io/connectClear, real-time data built for ecommerce optimization heatmap.com/honestThe Premier Conference for Ecommerce Operators joingrow.comIf you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Fall is almost officially here, and we're breaking down the season's must-have beauty products and viral trends – from “toasty” eyeshadow palettes and a soft matte makeup revival to luxe “skin-silking” serums. Plus, our takes on the latest celebrity beauty launches and stay tuned to the end to hear about a $4.99 mascara that we both rate, and a rock-bottom budget acne find from The Ordinary.You'll learn about:The expert-led brands ushering in a whole new beauty era — We test Jennifer Aniston's hairstylist Chris McMillan's Glassy Blowout Spray, the revolutionary “underpainting” palette from Hailey Bieber makeup artist Mary Philips, and the new Eyeshadow Colorstory Palettes by Selena Gomez's pro, Hung VanngoWhat sets Victoria Beckham's splurgy Foundation Drops apart from her contemporaries (hint, Professor Bader's back in the house of Beckham!)First impressions of Martha Stewart's skincare line — and the reason we're not writing it off as just another celebrity line yet The soft matte renaissance— meet Glossier's 2.0 Cloud Paint “Plush” Blush, fluffier powders and “3D matte”Do we really need a $200 snatching serum for those on GLP-1 weight loss medications?! Get social with us and let us know what you think of the episode! Find us on Instagram, Tiktok,X, Threads. Join our private Facebook group. Or give us a call and leave us a voicemail at 1-844-227-0302. Sign up for our Substack here For any products or links mentioned in this episode, check out our website: https://breakingbeautypodcast.com/episode-recaps/

Natan Bershtel is the Director of Business Development at Pelagic, a fractional supply chain partner for growing brands and CPG companies. Before Pelagic, Natan spent nearly 20 years as a public school teacher before joining and eventually running his family's contract packaging business—where he worked with iconic names like Seed, Liquid IV, Celsius, and Element. After his company's exit, Natan teamed up with John Morgan to help brands avoid common operational pitfalls and build supply chains that scale.In this episode of DTC Pod, Natan breaks down what it takes to build a resilient supply chain at every stage of brand growth. He shares practical strategies to avoid common pitfalls, tips on sourcing the right partners, and insights on how successful brands approach manufacturing, fulfillment, and logistics. Natan also highlights why supply chain is core to a brand's success and how founders can create real competitive advantages by making supply chain decisions based on quality, relationships, and flexibility.Episode brought to you by StordInteract with other DTC experts and access our monthly fireside chats with industry leaders on DTC Pod Slack.On this episode of DTC Pod, we cover:1. Importance of supply chain in DTC and omnichannel brands2. Key players: sourcing, manufacturing, co-packers, 3PLs, and fulfillment3. Differences in supply chain needs for emerging vs. established brands4. Supply chain pitfalls and how to avoid them5. Vetting, relationship-building, and collaboration with your supply chain partners6. Overlooked areas of supply chain where founders lose time/money7. How to approach minimum order quantities and negotiations8. When to outsource fulfillment vs. doing it yourself9. Logistics of manufacturing, packaging, and distribution10. The impact of scale on supply chain decisions11. Using data and timelines to make faster, smarter choices12. Leveraging agency and partner networks for supply chain speed13. Why in-person vendor relationships are crucial14. How truly great supply chains build brand moatsTimestamps00:00 Intro and the state of supply chain in DTC01:40 Natan Bershtel's background and path to Pelagic02:24 Lessons from growing a contract packaging family business04:11 Why supply chain is the backbone of every brand05:28 The role of execution vs. creative vision in CPG07:09 How to find and vet the best manufacturing/packaging partners11:15 The agency advantage: getting reps and sharing supply chain intel12:41 Core players in bringing a product to market15:04 Aligning supply chain strategy with brand vision and goals16:56 Two playbooks for scaling: bootstrap profit vs. capital-intensive growth19:48 Timelines—how to ask supply partners the right questions21:41 How and when to ask for what you need from partners26:32 End-to-end product launch: manufacturing, packaging, and fulfillment28:42 When to move fulfillment to a 3PL (and when to keep it in-house)33:15 Tech and process innovation at leading 3PLs35:14 Strategic decisions: packaging, location, and unit economics38:58 Challenging assumptions and reviewing supply chain regularly42:08 Supply chain as brand moat and advantage44:13 Final tips: Always go in-person and build real relationshipsShow notes powered by CastmagicPast guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more.  Additional episodes you might like:• #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth• #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content• #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views• #219 JT Barnett: The TikTok Masterclass For Brands• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook• ​​​​#243 Kian Golzari - Source & Develop Products Like The World's Best Brands-----Have any questions about the show or topics you'd like us to explore further?Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?Check out our newsletter here.Projects the DTC Pod team is working on:DTCetc - all our favorite brands on the internetOlivea - the extra virgin olive oil & hydroxytyrosol supplementCastmagic - AI Workspace for ContentFollow us for content, clips, giveaways, & updates!DTCPod InstagramDTCPod TwitterDTCPod TikTokNatan Bershtel - Director of Business Development at PelagicBlaine Bolus - Co-Founder of CastmagicRamon Berrios - Co-Founder of Castmagic

On this week's episode of Beautiful and Bothered, Johnny and Kevin bring you a giant Purchase or Pass! Reacting to launches coming soon from NARS, Glossier, MAC Cosmetics, and more. And, in-person reviews of new launches from Fenty Beauty, ONE/SIZE, and Charlotte Tilbury. Plus, a battle between the viral new Mario SurrealSkin Natural Finish Foundation and the Natasha Deanna Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation!

Jess Jacobs is the chief executive officer of Coterie—a premium, high-performing diaper essentials brand. Before Coterie, Jacobs spent years making a name for herself in creative advertising. She got her professional start as a copywriter for an ad agency, working on campaigns for noteworthy brands like Saks Fifth Avenue, LG, and Revlon. She continued her work at Kettle as a Creative Director, partnering with big names like Apple, Nike, and Glossier. Jacobs then transitioned into the personal care industry when she became vice president of creative at Lola, a women-owned feminine care brand that promotes transparency and clean ingredients. Jacobs appreciated Lola's mission, especially after becoming a mom. Having a baby made her more aware of the ingredients in and efficacy of the products she used in her everyday life, such as diapers. When she tried a diaper from Coterie, she fell in love with the product and the brand's mission to make parents' lives easier. She then joined Coterie as its senior vice president of brand, creative, and product management, using everything she'd learned over the years to build the brand into something worthy of its superior product. It wasn't long before she was appointed chief brand officer and later CEO. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Brent Vartan is Managing Partner and Co-Founder at Bullish, a unique hybrid combining a branding agency and a consumer-focused venture fund. With decades of experience in brand strategy, Brent and his team have been early investors and builders behind some of the most iconic DTC and consumer brands of the past decade, including Peloton, Warby Parker, Casper, Harry's, Hu, Bubble, and more.In this episode of DTC Pod, Brent shares his perspective on what it takes to build generational consumer brands from the earliest stages. He discusses Bullish's hands-on investment approach, the importance of brand strategy as a growth mechanism, and what differentiates brands that become household names. Brent also breaks down real playbooks from companies like Sunday Lawn and Nom Nom, providing founders concrete advice on what it takes to build brands worth talking about—and worth buying.Interact with other DTC experts and access our monthly fireside chats with industry leaders on DTC Pod Slack.On this episode of DTC Pod, we cover:1. Bullish's hybrid brand agency and VC model2. What it means to invest as “first money” and why it matters3. The difference between building a business and building a brand4. Why customer lifetime value (CLV) trumps CAC and COGS5. Product-market fit: moving from awareness to lifetime value6. How Bullish supports brands like Harry's and Nom Nom in their earliest days7. Tactical advice for founders on capital raising and allocation8. Building brands for acquisition vs. IPO9. The playbook for becoming an acquisition target (what buyers actually want)10. The underrated power of innovation and product launches11. The role of cultural relevance in DTC brand building12. Real-world examples from Sunday Lawn, Peloton, Bubble Beauty, and more13. How great DTC brands focus on AOV, CLV, and brand loyalty14. Pitfalls to avoid around capital structure and loss of momentumTimestamps00:00 Introducing Brent Vartan and Bullish03:49 Bullish's track record and notable investments05:22 What makes Bullish different10:10 Investing as “first money,” how Bullish evaluates concepts13:19 Patterns Bullish looks for in breakout DTC brands16:09 Deep dive: Sunday Lawn's growth and strategy18:36 Positioning Harry's and building a hundred-year business21:04 Timelines, capital, and operational realities for breakout brands23:37 Building for acquisition vs. IPO: how strategies diverge28:57 What buyers are really seeking in DTC acquisitions31:47 Nom Nom's Mars acquisition and the power of niche audiences33:59 The importance of cultural relevance and taking creative “shots”35:32 Bubble Beauty: case study in innovation and customer engagement38:27 Finding the right capital structure and maintaining founder equity41:06 The risks of stalling momentum and overplanning43:33 Where to allocate raised capital: innovation vs. marketing46:20 Where to find Bullish, Brent's socials, and their newsletterShow notes powered by CastmagicPast guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more.  Additional episodes you might like:• #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth• #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content• #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views• #219 JT Barnett: The TikTok Masterclass For Brands• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook• ​​​​#243 Kian Golzari - Source & Develop Products Like The World's Best Brands-----Have any questions about the show or topics you'd like us to explore further?Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?Check out our newsletter here.Projects the DTC Pod team is working on:DTCetc - all our favorite brands on the internetOlivea - the extra virgin olive oil & hydroxytyrosol supplementCastmagic - AI Workspace for ContentFollow us for content, clips, giveaways, & updates!DTCPod InstagramDTCPod TwitterDTCPod TikTokBrent Vartan - Managing Partner & Co-Founder of BullishBlaine Bolus - Co-Founder of CastmagicRamon Berrios - Co-Founder of Castmagic

#292: If you need inspiration to focus, this episode is it.Today I'm sitting down with Diarrha N'Diaye-Mbaye, founder of cult favorite beauty brand Ami Colé, to break down the real, unfiltered journey of bringing a big idea to fruition. From growing up at her mother's salon to working at beauty giants like Glossier and L'Oréal, Diarrha shares how purpose, identity, and intention shaped every step of her path.We talk about why the ability to focus is the most important skill you need, and how Diarrha is pushing the beauty industry to evolve by creating a brand that centers authenticity and celebrates all shades of beauty.We Also Talk About…Diarrha's journey from working in corporate beauty to founding her own beauty brand.The key strategies for transitioning from an direct-to-consumer business to expanding into retail stores like Sephora.The best way to support your favorite indie brands.Tips for time management as a founder: balancing your focus between product development, marketing, and operations.The secrets to successful content creation that resonates with your audience and strengthens your brand's identity.Resources:Follow Diarrha on InstagramFollow Ami Colé on InstagramVisit https://www.amicole.com/ to order your favorite beauty productsSubscribe to my Substack, Balance with LesCheck out my new brand Spacious Rituals and get your virtual planner for 2025!Keep in touch:Follow on IG: @shessoluckypod @lesalfredFollow on TikTok: @shessoluckypod @lesalfredVisit our website at balancedblackgirl.comSponsors:Quince | Get quiet luxury without luxury prices at Quince. Go to quince.com/balancedles for free shipping and 365-day return on your next order.LMNT | Electrolytes are essential for hydration, and LMNT has you covered. Visit drinklmnt.com/balancedles for a free sample pack to try your favorite flavor.Nutrafol | Get stronger, healthier hair with Nutrafol. For a limited time, Nutrafol is offering $10 OFF your first month's subscription and free shipping when you go to nutrafol.com and enter promo code BALANCEDLES.Shopify | Get your online business up and running with Shopify. Sign up for $1 per month trial period at shopify.com/balancedblackgirl.Medtronic | Talking about heart disease could save your life. For more information and to take the pledge to talk to your mother or a woman in your life about heart health, visit Alettertomymother.comPlease note that this episode may contain paid endorsements and advertisements for products and services. Individuals on the show may have a direct or indirect financial interest in products or services referred to in this episode. Produced by Dear Media.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Melanie Masarin once pitched Glossier's founder to do a pop-up at a former fried chicken shop. Her response? “I don't get it, but I trust you.” It was a career-defining moment for her. Because getting approval from the founder meant she couldn't afford to mess it up. Listen as Melanie shares why being given major responsibilities in her mid-twenties shaped her career. Plus, how it prepared her to start Ghia, the non-alcoholic apéritif that's now a millennial bar-cart staple.  In this episode of 9 to 5ish, Melanie also shares:  Her food-centered core memories growing up in the French Riviera  The money-shock she experienced attending Brown University  The once-in-a-lifetime chance she had to design the Glossier flagship store Her journey shifting from founder-to-CEO mode, and the difficulties that come with it How pivoting Ghia's launch strategy actually paid off  Learn more about your ad choices. Visit megaphone.fm/adchoices