Podcasts about Market research

Many Amazon sellers from China excel at supply chain and operations, but struggle with branding and Western culture. This episode uncovers the hidden gap and how bridging East and West can change the game.   Join us as we welcome Feng Xiaoxiao, a distinguished leader in the Chinese e-commerce community and a driving force behind 4,000 Amazon sellers in Shenzhen. Known as Professor Xiaoxiao, Feng shares her compelling journey from Shenzhen to New York, where she is currently pursuing a master's in integrated marketing at NYU. Feng provides insightful perspectives on the hurdles Chinese Amazon sellers face, such as high advertising costs and cultural misunderstandings, which impede their efforts to establish robust brands in the U.S. market. Her dedication to bridging these cultural gaps offers a unique lens into the e-commerce challenges faced by both Chinese and American sellers.   Listen in as we explore the complexities of intellectual property (IP) awareness among Chinese sellers, heightened by Amazon's strict IP policies. Through education and adaptation, many are now prioritizing innovation and registering patents, although IP infringement remains a significant issue. We discuss the contrasting strengths of American and Chinese sellers, where Americans shine in innovation and branding, and Chinese sellers excel in product enhancement and cost reduction. This episode also touches on the misconceptions Americans may have about modern China and the potential for cross-cultural learning to enhance e-commerce strategies on platforms like Amazon.   In a fascinating conversation about cross-cultural marketing, we dive into the intersection of Chinese and American e-commerce sellers, emphasizing the necessity of mutual learning. Feng shares success stories and highlights the importance of cultural understanding and aesthetic alignment in improving brand appeal. We also discuss strategies for targeting specific U.S. audiences, using tools like Facebook data to find unique market positions. As we wrap up, the discussion turns to the opportunities for collaboration between Chinese and American sellers, aiming to foster fair competition and mutual growth in the competitive landscape of global e-commerce.   In episode 462 of the AM/PM Podcast, Kevin and Xiaoxiao discuss: 00:00 - Challenges of Chinese Amazon Sellers 02:33 - Global Connections Through Technology 06:20 - Challenges of Building US Brand  14:39 - Chinese Amazon Sellers & IP Infringements 19:01 - Cross-Cultural Marketing in E-Commerce 22:59 - Cultural Influence on Conversion Rates 29:08 - Market Research and Cultural Understanding 33:06 - Marketing Strategies and Consumer Data 37:25 - Reliability of Academic vs AI Data  41:27 - Opportunities for Chinese and American E-Commerce Seller Collaboration 48:01 - Amazon Business Owner Seeks Branding Help 54:07 - Common Ground Between East and West

Yassy is back and kicks things off with hood news and her latest round of “market research” on nightlife and dating. From there, the crew tackles emotional vs. physical cheating, relationship dealbreakers, and viral Red Pill & Chill questions on sex, money, and insecurities (8:51). Next, Jermaine Dupri's appearance on The Joe Budden Podcast sparks debate on marketability and legacy and whether Chris Brown should ever be compared to Michael Jackson, with Usher, Nepo babies, and marriage advice also in the mix (27:31). The conversation shifts to Jim Jones' sit-down with Fivio Foreign, and the generational divide on Nas' legacy (54:18). Later, the trio unpacks a list music-exec salaries (1:07:54), the Ozempic lawsuits, and how social media fuels body image pressure (1:13:46). They also weigh in on the song of the summer debate (1:29:08), Tyla's likability (1:32:16), what they would legalize if they became President (1:42:24), and much more! Subscribe to our Patreon for early access to episodes - www.patreon.com/NeedToKnowPodcast Book your next podcast recording at Need to Know Studios TODAY - https://needtoknowstudios.com/ Join our Twitter/X Community to chop it up with us about all things Need to Know - https://twitter.com/i/communities/1777442897001910433 The Need To Know Podcast Social Handles https://www.instagram.com/needtoknowpod/ https://twitter.com/NeedToKnowPod https://www.tiktok.com/needtoknowpod SaVon https://www.instagram.com/savonslvter/ https://twitter.com/SavonSlvter Alex https://www.instagram.com/balltillwefall/ https://twitter.com/balltillwefall

We dive deep into the defining trends shaping private markets in the first episode of our midyear Private Markets Outlook series. Join Andrew Korz, Senior Vice President of Investment Research, and Alan Flannigan, Investment Research Associate, as they explore the forces driving the new private markets imperative: pursuing alpha through specialization and operational excellence.  The Private Markets Outlook podcast series will feature special guests and portfolio managers from across our firm, each bringing unique perspectives on private equity, private credit and real estate. Subscribe and stay tuned for more.   Follow the value, not the herd: The new private markets imperative U.S. exceptionalism: At a crossroads Secondaries in first place: A compelling access point in private equity Have a question for our experts? Text us for a chance to have your questions answered on the next episode.To watch the video version, go to https://www.youtube.com/@futurestandard_fs For more research insights go to https://futurestandard.com/insights

Stephen Grootes speaks to Kevin Lings, Chief Economist at Stanlib Asset Management and Jacolize Meiring, Senior Researcher & Head of the Personal Finance Research Division at The Bureau of Market Research about the severe strain on South Africa's middle class, citing signs such as shifting consumer behavior, rising debt levels, and stagnant income growth. In other interviews, Ayabonga Cawe, Itac chief commissioner, chats about the surge in caseload for South Africa's International Trade Administration Commission due to the US tariffs and global overcapacity issues, particularly in steel production, which could impact exporting companies and jobs. The Money Show is a podcast hosted by well-known journalist and radio presenter, Stephen Grootes. He explores the latest economic trends, business developments, investment opportunities, and personal finance strategies. Each episode features engaging conversations with top newsmakers, industry experts, financial advisors, entrepreneurs, and politicians, offering you thought-provoking insights to navigate the ever-changing financial landscape. Thank you for listening to a podcast from The Money Show Listen live Primedia+ weekdays from 18:00 and 20:00 (SA Time) to The Money Show with Stephen Grootes broadcast on 702 https://buff.ly/gk3y0Kj and CapeTalk https://buff.ly/NnFM3Nk For more from the show, go to https://buff.ly/7QpH0jY or find all the catch-up podcasts here https://buff.ly/PlhvUVe Subscribe to The Money Show Daily Newsletter and the Weekly Business Wrap here https://buff.ly/v5mfetc The Money Show is brought to you by Absa Follow us on social media 702 on Facebook: https://www.facebook.com/TalkRadio702702 on TikTok: https://www.tiktok.com/@talkradio702702 on Instagram: https://www.instagram.com/talkradio702/702 on X: https://x.com/CapeTalk702 on YouTube: https://www.youtube.com/@radio702 CapeTalk on Facebook: https://www.facebook.com/CapeTalkCapeTalk on TikTok: https://www.tiktok.com/@capetalkCapeTalk on Instagram: https://www.instagram.com/CapeTalk on X: https://x.com/Radio702CapeTalk on YouTube: https://www.youtube.com/@CapeTalk567 See omnystudio.com/listener for privacy information.

In this episode of Zee Marketing Podcast, Jacob Birn, founder of Addictive Research, explains how his new platform helps brands gain deep insights into their target markets by engaging real people to provide their feedback on ads and products. Participants enter raffles and other contests in exchange for their opinions, allowing businesses to collect meaningful data on consumer preferences and behavior, and make smarter marketing and product decisions. Watch on YouTube: https://youtu.be/-sh3xChnDa8  Connect with Jacob Birn: https://www.linkedin.com/in/jacob-birn/  Learn more: https://addictiveresearch.com/   

Send us a textSummaryIn this episode, Andi and Tori celebrate the launch of Season Five, reflecting on their experiences at the H & H event and discussing the importance of recognizing trends in the quilting industry. They explore the concept of 'bed rotting' and its connection to sleep trends, as well as Tori's transition to full-time entrepreneurship. The conversation delves into market research strategies, emphasizing the significance of understanding one's ideal customer and engaging with the community. They wrap up by inviting listeners to join their Patreon for deeper engagement and support.Don't miss an episode! Like, comment, and subscribe for more quilting stories, tips, and industry insights.TakeawaysSeason five marks a significant milestone for the podcast.Tori's experience at H & H was more focused and goal-oriented this year.Learning to notice trends can enhance marketing strategies.The concept of 'bed rotting' reflects a shift in lifestyle and relaxation.Tori has transitioned to full-time entrepreneurship, focusing on course design and digital marketing coaching.Understanding your ideal customer is crucial for effective marketing.Market research can be simple and quick to conduct.Engaging with your audience helps identify trends and needs.We offer a community on Patreon that offers deeper engagement and support.Chapters00:00 Welcome to Season Five02:56 Reflections on H & H Event04:16 Exploring Trends in Quilting11:30 The Shift Towards Smaller Projects13:19 Tori's Leap into Full-Time Business18:27 Understanding Market Research25:50 Wrapping Up and Community EngagementWant More Quilting Content?

Meet Dr. VernellPitch Strategist | District LeaderWith over 20 years in K–12 education—and 10+ years making decisions on behalf of a school district—I know what actually moves a proposal from “maybe” to “approved.”I created PitchEDU because I saw too many brilliant entrepreneurs missing out on district opportunities—not because their offers weren't strong, but because they didn't know how to position, price, and pitch in a way that resonates with decision-makers.I've helped entrepreneurs and consultants win over $2.8 million in district contracts—and I'm here to help you do the same.Our MissionTo equip visionary education experts and entrepreneurs with insider tools, strategy, and coaching to secure high-value contracts with school districts—without leaving their 9-to-5.Our VisionTo become the leading authority in K-12 district contracting-building a community of confident, well-paid entrepreneurs who drive meaningful change in schools and districts across the nation. ______________________________________________________________________ The Edupreneur: Your Blueprint To Jumpstart And Scale Your Education BusinessYou've spent years in the classroom, leading PD, designing curriculum, and transforming how students learn. Now, it's time to leverage that experience and build something for yourself. The Edupreneur isn't just another book; it's the playbook for educators who want to take their knowledge beyond the school walls and into a thriving business.I wrote this book because I've been where you are. I know what it's like to have the skills, the passion, and the drive but not know where to start. I break it all down: the mindset shifts, the business models, the pricing strategies, and the branding moves that will help you position yourself as a leader in this space.Inside, you'll learn how to:✅ Turn your expertise into income streams, without feeling like a sellout✅ Build a personal brand that commands respect (and top dollar)✅ Market your work in a way that feels natural and impactful✅ Navigate the business side of edupreneurship, from pricing to partnershipsWhether you want to consult, create courses, write books, or launch a podcast, this book will help you get there. Stop waiting for permission. Start building your own table.Grab your copy today and take control of your future.Buy it from EduMatch Publishing https://edumatch-publishing.myshopify.com/collections/new-releases/products/the-edupreneur-by-dr-will

This week, Ford unveiled a new electric strategy and manufacturing process to a mixed reaction. But it might be one of the most important moves the company makes. Sam Abuelsamid, host of the Wheel Bearings podcast and VP of Market Research at Telemetry, joins us for an in-depth, realistic conversation. We get into the future of electric vehicles in the United States, the importance of why US companies need a real electric strategy no matter what Washington does, and the reality that the future for US automakers is not guaranteed. Feedback as always - dailydetroit -at- gmail -dot- com or leave a voicemail 313-789-3211. Follow Daily Detroit on Apple Podcasts: https://podcasts.apple.com/us/podcast/daily-detroit/id1220563942  Or sign up for our newsletter: https://www.dailydetroit.com/newsletter/  

Ready to rethink your approach to emotional intelligence and business growth? In this episode of Predictable B2B Success, host Vinay Koshy sits down with Ramiro Velasco, an engineer-turned-entrepreneur and expert in helping brands break into the booming Latin American e-commerce market. Ramiro's journey from a reluctant leader to co-founder at Goavance is filled with candid insights on why emotions aren't just “soft skills”—they're ROI positive and essential for driving team performance, authentic client relationships, and lasting customer loyalty. But Ramiro doesn't stop at theory. He peels back the curtain on what it takes for foreign brands to succeed in Latin America, where cultural nuances can make or break a market entry. From wrestling with self-driven leadership to hands-on lessons about empathy, localization, and navigating both logistical and emotional barriers, this conversation is packed with actionable ideas for anyone in B2B, B2C, or just looking to scale efficiently—and humanely. Curious if your company's ready for Mexico's surging e-commerce opportunity? Wondering how to foster emotional intelligence in your team for measurable business impact? Get ready for a refreshingly honest, sometimes unconventional, look at growth in 2025 and beyond. Some areas we explore in this episode include: Emotional Intelligence in Organizations – The role and value of emotional intelligence in leadership and team management.Ramiro's Entrepreneurial Journey – His transition from AMZ Advisors to founding Goavance, and the challenges of entrepreneurship.Entering the Latin American E-commerce Market – Barriers and strategies for international brands launching in Mexico and Latin America.Cultural Localization and Marketing – The necessity of localizing marketing strategies for Latin American audiences.Empathy as a Business Asset – How cultivating empathy benefits both client relationships and internal teams.Understanding Local Consumer Behavior – Insights into shopping habits, search patterns, and expectations of Mexican consumers.Market Research and Intuition – Combining traditional data with local experiences and observations.Key E-commerce Metrics – Focusing on customer satisfaction, repeat purchase rates, and meaningful measurements beyond standard KPIs.People-Centric Leadership – Leading teams with empathy, open dialogue, and servant leadership principles.Adapting Business Models Over Time – How Goavance shifts strategies and operations as the market evolves and competition grows.And much, much more...

What's really going on in freight brokerage right now? Why are rates stuck, and how should we position ourselves as brokers for the next market shift? Together with our guest today, Ken Adamo of DAT Freight & Analytics, we dig into the supply-and-demand imbalance that's keeping rates flat, the impact of tariffs and interest rates on shipper behavior, and why DAT's acquisition of Convoy's tech could change how we approach automation! Plus, the reality of cold calling in a stagnant market, how shorter RFP terms make sense right now, and why consistent service still beats chasing margin in building trust with shippers! Hear all these and more from today's episode!   About Ken Adamo Ken Adamo, Chief of Analytics and Vice President of Strategy and Business Development at DAT Freight & Analytics, leads strategy, customer engagement, and industry analysis. He played a key role in DAT's acquisition of Trucker Tools, strengthening the company's visibility solutions. A recognized expert in freight market trends, Adamo has helped customers navigate shifting conditions by translating complex data into practical insights. He has led key strategic initiatives, advanced predictive analytics, and serves as a trusted resource for industry analysts, customers, and journalists. Before DAT, he led pricing and decision science teams at FedEx, developing forecasting models to optimize decision-making and profitability. He was named a 2025 Pro to Know (Rising Stars category) by Supply & Demand Chain Executive and has been quoted in the Wall Street Journal and trade publications. Ken holds a bachelor's degree in Finance from the University of Akron and an MBA from The Ohio State University.   Connect with Ken Website: https://www.dat.com/  LinkedIn: https://www.linkedin.com/in/ken-adamo-8481611a/ / https://www.linkedin.com/company/dat-freight-and-analytics/  

Are spot rates really holding, or is capacity starting to tighten under the surface? Today, let's talk about the DAT's load board data, seasonal freight patterns, how tariffs and interest rates are shaping the future of the industry, the recent FMCSA enforcement on English language proficiency and accountability gaps around fraud, and why human conversations still matter in carrier vetting, despite all the technology!  

When the AI wave hit, Jabeen Zaidi, founder of Spring AI, faced that exact storm. Competing against giants like Adobe and Canva, she sat down with Collin on an episode of the Predictable Revenue Podcast to discuss how Spring gained traction by starting small, earning user trust, and iterating with honest feedback instead of chasing hype. If you're building in AI, crypto, or any market where trends move faster than teams, these lessons will help you survive long enough to grow. Highlights include: The Leap into Entrepreneurship (03:19), Market Research and Validation (04:07), Feedback and Iteration (08:19), Customer Validation and Use Cases (13:09), and more... Stay updated with our podcast and the latest insights in Outbound Sales and Go-to-Market Strategies!

In this episode, John Brezinsky, B2B marketing leader with experience at Babbel, Pearson, and Conductor, reveals how smart market research can transform your entire go-to-market strategy. John breaks down when research is actually worth the investment, how to structure studies that deliver actionable insights, and why most teams are sitting on goldmines of untapped market intelligence.If you're a marketing leader struggling with pipeline changes, competitive shifts, or just want to get closer to your customers, this conversation is loaded with practical frameworks you can implement immediately.You'll learn:→ The exact warning signs that signal it's time for market research→ How to interview lost prospects without trying to revive deals→ Why qualitative beats quantitative (and when to flip that script)→ Smart ways to use AI for data analysis without losing human insight→ A simple alignment framework to get stakeholder buy-in and budget→ Creative interview techniques that reveal hidden persona psychology→ Why your sales team is your best (and most underused) research asset

Stephen Grootes speaks to Prof. Deon Tustin, CEO of the Bureau of Market Research at UNISA, about a concerning new survey revealing that over half of South Africa's small and medium-sized enterprises are at risk of closure within the next 12 months due to severe operating pressures, with 55.3% of respondents warning they may not survive without intervention. The Money Show is a podcast hosted by well-known journalist and radio presenter, Stephen Grootes. He explores the latest economic trends, business developments, investment opportunities, and personal finance strategies. Each episode features engaging conversations with top newsmakers, industry experts, financial advisors, entrepreneurs, and politicians, offering you thought-provoking insights to navigate the ever-changing financial landscape.    Thank you for listening to a podcast from The Money Show Listen live Primedia+ weekdays from 18:00 and 20:00 (SA Time) to The Money Show with Stephen Grootes broadcast on 702 https://buff.ly/gk3y0Kj and CapeTalk https://buff.ly/NnFM3Nk For more from the show, go to https://buff.ly/7QpH0jY or find all the catch-up podcasts here https://buff.ly/PlhvUVe Subscribe to The Money Show Daily Newsletter and the Weekly Business Wrap here https://buff.ly/v5mfetc The Money Show is brought to you by Absa     Follow us on social media   702 on Facebook: https://www.facebook.com/TalkRadio702 702 on TikTok: https://www.tiktok.com/@talkradio702 702 on Instagram: https://www.instagram.com/talkradio702/ 702 on X: https://x.com/CapeTalk 702 on YouTube: https://www.youtube.com/@radio702   CapeTalk on Facebook: https://www.facebook.com/CapeTalk CapeTalk on TikTok: https://www.tiktok.com/@capetalk CapeTalk on Instagram: https://www.instagram.com/ CapeTalk on X: https://x.com/Radio702 CapeTalk on YouTube: https://www.youtube.com/@CapeTalk567 See omnystudio.com/listener for privacy information.

Welcome to episode 210 of Growers Daily! We cover: occultating one bed at a time, understanding what the market wants you to grow, and germinating spinach in the heat.  We are a Non-Profit! 

Meet Dr. VernellPitch Strategist | District LeaderWith over 20 years in K–12 education—and 10+ years making decisions on behalf of a school district—I know what actually moves a proposal from “maybe” to “approved.”I created PitchEDU because I saw too many brilliant entrepreneurs missing out on district opportunities—not because their offers weren't strong, but because they didn't know how to position, price, and pitch in a way that resonates with decision-makers.I've helped entrepreneurs and consultants win over $2.8 million in district contracts—and I'm here to help you do the same.Our MissionTo equip visionary education experts and entrepreneurs with insider tools, strategy, and coaching to secure high-value contracts with school districts—without leaving their 9-to-5.Our VisionTo become the leading authority in K-12 district contracting-building a community of confident, well-paid entrepreneurs who drive meaningful change in schools and districts across the nation. ______________________________________________________________________ The Edupreneur: Your Blueprint To Jumpstart And Scale Your Education BusinessYou've spent years in the classroom, leading PD, designing curriculum, and transforming how students learn. Now, it's time to leverage that experience and build something for yourself. The Edupreneur isn't just another book; it's the playbook for educators who want to take their knowledge beyond the school walls and into a thriving business.I wrote this book because I've been where you are. I know what it's like to have the skills, the passion, and the drive but not know where to start. I break it all down: the mindset shifts, the business models, the pricing strategies, and the branding moves that will help you position yourself as a leader in this space.Inside, you'll learn how to:✅ Turn your expertise into income streams, without feeling like a sellout✅ Build a personal brand that commands respect (and top dollar)✅ Market your work in a way that feels natural and impactful✅ Navigate the business side of edupreneurship, from pricing to partnershipsWhether you want to consult, create courses, write books, or launch a podcast, this book will help you get there. Stop waiting for permission. Start building your own table.Grab your copy today and take control of your future.Buy it from EduMatch Publishing https://edumatch-publishing.myshopify.com/collections/new-releases/products/the-edupreneur-by-dr-will

Cynthia Duran, founder of Xinca Foods, shares her journey of creating the first Salvadorian frozen food brand in the U.S. She talked about her family's love of food, their cultural roots, and the challenges of entrepreneurship. Cynthia emphasizes the significance of community support and feedback in building her brand, as well as her future plans for growth and product development. She reflects on her recent pitch competition wins, including Naturally Rising Seattle's People Choice Award, the personal growth she has experienced through her entrepreneurial journey, and the impact she hopes to make in the world through her food.Takeaways:Cynthia's family culture influenced her passion for cooking.Food is a way to connect with cultural roots.Xinca Foods aims to share Salvadorian culture with a wider audience.Community feedback is crucial for product development.Cynthia's journey has been filled with challenges and triumphs.The importance of quality in food production cannot be overstated.Cynthia's experience in data analysis helps her understand consumer behavior.Building a brand requires resilience and adaptability.A better world means being kind and supporting one another.Sound bites:“My parents always said, you need to be independent. You need to learn how to cook for yourself.”“Growing up, I thought everyone in the United States knew what loroco was, but it turns out only people who grew up in Salvadorian or Guatemalan households knew.”“I was thinking, why can't I find pupusas in the freezer aisle?”“Salvadorian people are the third largest Latino community in the United States.”“The quesadilla dessert is a great segue for us because not only is it a traditional Salvadorian dessert, it's also appealing to consumers.”“One thing I've learned is packaging is everything, especially when you're in CPG.”“Dwight from Town and Country said “Your product is selling itself even if you're not standing in front of the case.”””I really like making that impact, but I didn't realize it when I started this business. I was just making food for my community.”“We were looking for a co-packer, but there wasn't really anyone that could make the product the way I wanted it.”“We were like, well, we don't really have a choice. We have to have a custom machine to make the product to my specific specifications, right?”“It's a great advantage for me because other people can't really do that or can't really do their own research and development the way that I can because I have the ability to do that in my own place.”“This is a very cash intensive, time consuming type of business.”“Sometimes we can think with our heart, but you also have to think with your mind, right?”“I'm just happy that I won both. I didn't realize I would win anything.”“I feel like I've gotten to know myself a bit more. My limits are far beyond what I thought I could, you know?”Links:Cynthia Duran on LinkedIn - https://www.linkedin.com/in/cynthia-duran-693410b9/Xinca Foods- https://xincafoods.com/Xinca Foods on LinkedIn - https://www.linkedin.com/company/xinca-foods-llc/posts/Xinca Foods on Facebook - https://www.facebook.com/Xincafoods/Xinca Foods on Instagram - https://www.instagram.com/xincafoods/Xinca Foods on X - https://x.com/xincafoods…Brands for a Better World Episode Archive - http://brandsforabetterworld.com/Brands for a Better World on LinkedIn - https://www.linkedin.com/company/brand-for-a-better-world/Modern Species - https://modernspecies.com/Modern Species on LinkedIn - https://www.linkedin.com/company/modern-species/Gage Mitchell on LinkedIn - https://www.linkedin.com/in/gagemitchell/…Print Magazine Design Podcasts - https://www.printmag.com/categories/printcast/…Heritage Radio Network - https://heritageradionetwork.org/Heritage Radio Network on LinkedIn - https://www.linkedin.com/company/heritage-radio-network/posts/Heritage Radio Network on Facebook - https://www.facebook.com/HeritageRadioNetworkHeritage Radio Network on X - https://x.com/Heritage_RadioHeritage Radio Network on Instagram - https://www.instagram.com/heritage_radio/Heritage Radio Network on Youtube - https://www.youtube.com/@heritage_radioChapters:03:00 Cynthia Duran: The Journey Begins06:01 Cultural Connections Through Food08:46 Learning to Cook: A Family Tradition11:44 The Birth of Xinca Foods14:40 Bringing Salvadoran Cuisine to the U.S.17:29 Market Research and Product Selection20:43 The Importance of Packaging23:39 Future Products and Expansion Plans32:44 Strategic Product Development33:40 The Decision to Manufacture In-House35:05 Quality Control and Unique Product Standards37:10 Flexibility in Product Development38:36 Retailer Relationships and Market Insights40:02 New Product Development: Chicken and Cheese Pupusa42:45 Family Feedback and Recipe Testing44:55 Navigating Challenges in CPG48:03 Lessons from Manufacturing Challenges54:20 The Tough Reality of Entrepreneurship57:55 Leveraging Past Experience in Building a Brand58:51 Data-Driven Insights in Entrepreneurship01:01:30 Balancing Heart and Mind in Decision Making01:02:55 The Power of Storytelling in Pitch Competitions01:08:40 Scaling and Future Plans for Xinca01:12:52 Lessons Learned and Personal Growth01:19:03 Building Community and Impacting CultureSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

How To Optimize B2B Marketing Campaigns For ROIHave you ever tried to finish a round of golf as the sun goes down? It gets dark, you swing, but you can't really see where the hole is — you're just hitting into the dark. That's what many B2B brands are doing with their marketing: they're executing campaigns without clearly knowing where the target is or how to measure success.In this episode, I talk with Lori Turner Wilson, CEO of RedRover Sales & Marketing Strategy and author of The B2B Marketing Revolution. Lori shares her 12 Battles Framework, which gives companies a roadmap to bring clarity, focus, and measurable outcomes to their marketing.Together, we discuss how to:Use market research so you know exactly who you're targeting and why.Personalize your outreach to connect with prospects in meaningful ways.Integrate traditional channels like direct mail to complement digital campaigns and reach decision-makers effectively.Adopt authority marketing to position your brand as a trusted resource and help shorten the sales cycle.If you're serious about improving your marketing ROI, this conversation offers practical steps you can start implementing now — so you're no longer “hitting in the dark.”About Lori:Lori Turner Wilson is the CEO of RedRover Sales & Marketing Strategy and author of The B2B Marketing Revolution.URL - marketingresultsguaranteed.com/podcast -- use code "podcast" for special offersA quote from my book - "Defy the apathy the industry expects of you and declare, 'I deserve guaranteed marketing outcomes and anyone standing in my way will be lovingly removed.'" Timestamps:00:00 – Introduction: The Challenge of B2B Marketing00:35 – Meet Lori Turner Wilson: Author and CEO02:52 – The Importance of Market Research04:17 – ROI and Marketing Strategies07:33 – Diversification and Risk Mitigation09:29 – The Power of Direct Mail11:03 – Personalization in Marketing14:53 – The 12 Battles Framework22:30 – Authority Marketing and Giving Value24:31 – Conclusion and Final ThoughtsIf you found this conversation helpful, subscribe to the B2B Marketing Excellence podcast, leave a comment, and rank the show. Your feedback helps us continue sharing grounded, practical insights to help you succeed.

In this episode of the Super CMO Show, Srinjoy Das, a marketing leader with experience at digital-first companies like Krafton, Tencent, and Airtel, reveals the future of marketing. From his civil engineering background at NIT Trichy to his finance-heavy education at IIM Calcutta, Srinjoy brings a unique analytical perspective to modern marketing. He discusses why marketers must become fluent in finance to gain credibility with CEOs and CFOs, shares the science behind viral content creation, and explains how to authentically engage Gen Z audiences. The conversation covers everything from building content-first campaigns to understanding the metrics that matter in digital marketing, offering actionable insights for marketers navigating today's competitive landscape.About SrinjoySrinjoy Das is a marketing professional with extensive experience in digital-first companies including Krafton (PUBG Mobile), Tencent, and Airtel.  He has worked across gaming, entertainment, and telecom sectors, specialising in viral marketing, Gen Z engagement, and data-driven marketing strategies. At Krafton, he has led marketing campaigns that achieved record-breaking engagement and helped launch BGMI (Battlegrounds Mobile India) with the “India Ki Heartbeat” campaign.5 Marketing Insights from Krafton's Srinjoy Das:

If you've ever “followed your intuition”, poured a ton of time and money into creating a new offer, only to hear crickets when it launches, then this episode is for you. In episode 450 of Amplify Your Success Podcast, I'm revealing a costly mistake too many coaches and online experts make: building a program before validating it. Whether you're launching your very first group offer, building an on-demand training or refining an existing service, knowing how to validate your offer BEFORE you invest time and money building it, can save you months of frustration. This episode comes from my own personal experience of chasing an idea without proper vetting! Inside I'll walk you through the 7 essential questions I ask clients inside my programs before they build, launch, or market a new offer—so you can gain traction faster and start selling with confidence. This episode is your strategic shortcut to building something that your audience actually wants. If you're ready to stop spinning your wheels and start creating offers that convert, this episode is your roadmap.   Key Takeaways: [3:15] Why brilliant ideas still flop (and how to prevent it) [7:08] The #1 question to ask before you build your program [9:47] How to know if your audience wants what you're selling [13:22] Spotting red flags that signal your offer isn't ready [16:33] What to do when you think it's validated—but it's not selling [20:41] 7 crucial validation questions to test your next offer idea Resources Mentioned in This Episode:  Authority Accelerator 6 month Cohort: Discover your Lighthouse Message, and your hottest selling offer, then amplify the reach of your message by borrowing other people's audiences. Check out the details here FREE GUIDE & SCORECARD: Feel like the best-kept secret? My proven Un-Ignorable Expert Framework is your step-by-step guide to turning your expertise into consistent, high-value client attraction by borrowing authority-rich visibility streams.  

In this episode of the Predictable Revenue Podcast, our host Collin Stewart, sat down with Chris Brunner to unpack what it really took to build Authvia in a complex industry. The slow work of building relationships, the discipline of not solving the wrong problems, and why product-market fit isn't a milestone. It's a moving target. For founders navigating distribution, defensibility, or channel strategy, this one's full of quiet, hard-earned lessons. Highlights include: The Journey of Validation and Market Research (03:32), Product Development and Initial Launch (11:28), Navigating Early Challenges in Customer Acquisition (12:53), Establishing Defensibility in a Competitive Market (15:04), Defining Product-Market Fit in a Complex Landscape (15:18), And more... Stay updated with our podcast and the latest insights in Outbound Sales and Go-to-Market Strategies!

Health systems are increasingly asked to make decisions based on data, but not all research is created equal. In this encore episode, hosts Reed Smith and Chris Boyer revisit the essential differences between market research and marketing research—clarifying how each plays a distinct role in informing healthcare strategies. They're joined by Steve Koch of Cast and Hue, who offers a deeper dive into qualitative research methods, including the strengths and limitations of focus groups versus 1:1 interviews. Together, they explore how empathy-driven research can uncover powerful insights that help organizations align their messaging, experiences, and offerings with real patient and consumer needs. Mentions from the Show: Original episode: https://touchpoint.health/podcast/tp394-gaining-insights-into-market-research/ Market Research: An Important Investment For Long-Term Viability Cast & Hue Focus Groups Vs. Interviews: Which Approach Provides Richer Insights? Steve Koch on LinkedIn  Reed Smith on LinkedIn Chris Boyer on LinkedIn Chris Boyer website Chris Boyer on BlueSky Reed Smith on BlueSky Learn more about your ad choices. Visit megaphone.fm/adchoices

Jeff Brown has worked as a  science fiction and fantasy illustrator and cover designer since 2013. Jeff has designed covers for Tor, Scholastic, Penguin, Bloomsbury and many more. He has worked on projects such as Eragon, The Devils, The Three-Body Problem, Malazan Book of the Fallen, Riftwar, The Lies of Locke Lamora, and The Dragonbone Chair. Jeff has been a Dragon Award finalist in 2023 and 2024 for Best Illustrative Book Cover

Send Kevin a Text MessageIn this episode of Don't Kill the Messenger, host Kevin Goetz brings together three of his top focus group moderators from Screen Engine to reveal the secrets behind their craft during the filmmaking stage of movie testing. Terri Cavanaugh (VP of Qualitative Insights), Ari Virgil-Paige (Executive VP of the Movie Group), and Aaron Feuer (VP of the Movie Group) reveal how honest audience feedback helps filmmakers perfect their vision.What Makes Focus Groups Essential (01:43) The moderators explain why there's no substitute for hearing verbally from audiences and how focus groups add crucial nuance beyond quantitative data.The Magic First Question (02:28) Aaron reveals the power of asking "Can you give me a word or phrase to describe what you just saw?" and how those initial responses catalyze entire conversations.What Makes a Great Moderator (06:39) The team discusses essential qualities, including curiosity, intuition that can't be taught, and the ability to read a room while multitasking through multiple layers of observation.The Most Important Question (13:24) Each moderator shares their approach to the one question they'd ask if limited to just one, revealing different philosophies about serving the client versus finding truth.Dealing with Naysayers (18:11) The moderators address criticism head-on, explaining why they're advocates for the audience, not critics looking to serve their agendas.Handling Difficult Respondents (26:59) Practical advice on managing disruptive participants, from body language techniques to knowing when to remove someone entirely.Building Trust Quickly (30:22) Techniques for engaging audiences immediately, from working with shy kids to using strategic authenticity to create safe spaces for honest feedback.Filmmaker Appreciation (35:00) Stories of working with receptive movie directors like Peter Farrelly, Paul Feig, Matt Damon, and the Russo Brothers, who embrace the process and see research as a valuable tool.The Art of the Nugget (40:54) How one small audience insight can crack the code and solve major story problems, with examples of breakthrough moments that transformed films.These moderators demonstrate that great focus group leadership combines theatrical instincts, detective curiosity, and empathy for both audiences and filmmakers. Their stories reveal the delicate balance of extracting truth while respecting the creative process.Please leave us a review and share our podcast with others. Host: Kevin GoetzGuests: Terri Cavanaugh, Ari Virgil-Paige, and Aaron FeuerProducer: Kari CampanoWriters: Kevin Goetz, Darlene Hayman, and Kari CampanoAudio Engineer: Gary Forbes (DG Entertainment) For more information about Screen Engine: Website: https://www.screenengineasi.com/LinkedIn: https://www.linkedin.com/company/screen-engine-asiInstagram: https://www.instagram.com/screenengineasi/?hl=en For more information about Kevin Goetz:Website: www.KevinGoetz360.comAudienceology Book: https://www.simonandschuster.com/books/Audience-ology/Kevin-Goetz/9781982186678How to Score in Hollywood: https://www.amazon.com/How-Score-Hollywood-Secrets-Business/dp/198218986X/Facebook, X, Instagram, TikTok, YouTube: @KevinGoetz360LinkedIn @Kevin Goetz

Thinking of launching a teeth whitening business this year? Don't make the mistake of skipping the essentials. In this episode of Whitening Wednesday, Rach breaks down the 2025 landscape for new whitening providers — including legalities, licensing, self-admin vs tray-based methods, startup costs, marketing realities, and how to know if the business fits your lifestyle. Whether you're just starting out or feeling stuck after a rocky launch, this episode gives you the real talk you need before throwing more money at another startup kit. No fluff. Just facts.

In this episode, we chat with Phil Graves, author of Consumerology. As a leading voice on the flaws of traditional market research, he explains why what customers say often differs from what they do. He also highlights the mechanisms behind purchase decisions and explores how behavioral science offers a more reliable lens for understanding real consumer behavior. 

How are ongoing conflicts reshaping fertilizer and energy markets around the world?   Find out with Mike Howell and Nutrien Senior Manager of Market Research, Mark Tully. Explore how energy prices and fertilizer supplies have changed as a result of ongoing conflict in the Middle East - one of the most important regions in fertilizer production.   From losing half a million tons of prompt fertilizer supply to the closure of major production facilities, we uncover it all.   Take a closer look at both immediate and long-term impacts for producers and importers, including changing urea prices and nitrogen supplies, and how the potential closure of the Strait of Hormuz could impact global availability.   Looking for the latest in crop nutrition research? Visit nutrien-ekonomics.com   Subscribe to our YouTube channel: https://www.youtube.com/@NutrieneKonomics

How are ongoing conflicts reshaping fertilizer and energy markets around the world?   Find out with Mike Howell and Nutrien Senior Manager of Market Research, Mark Tully. Explore how energy prices and fertilizer supplies have changed as a result of ongoing conflict in the Middle East - one of the most important regions in fertilizer production.   From losing half a million tons of prompt fertilizer supply to the closure of major production facilities, we uncover it all.   Take a closer look at both immediate and long-term impacts for producers and importers, including changing urea prices and nitrogen supplies, and how the potential closure of the Strait of Hormuz could impact global availability.   Looking for the latest in crop nutrition research? Visit nutrien-ekonomics.com   Subscribe to our YouTube channel: https://www.youtube.com/@NutrieneKonomics

This is the third episode in a special 3-part series sponsored by Drako! Check out the YouTube Interview here:  https://youtube.com/live/fd_t1dFcxZM In this episode, we sit down with Giorgia Howell, Head of Managed Services at Drako, to break down the art and science of smart programmatic advertising. Whether you're a newbie trader or learning how to manage client expectations better, this one's packed with gold. Key Takeaways: Custom targeting is a game changer Use geo-targeting, competitive conquesting, and location data to find the right users in the right places. Don't skip pre-campaign planning Understand your audience before hitting “go.” Market research, demographic insights, and clear campaign goals will make your optimizations easier. Campaigns need love at every stage Georgia walks us through before, during, and after campaign strategies using a real-world example: a nationwide Canadian campaign. Automation is your friend Move beyond manual work—Draco's tools help simplify complex decisions. Talk to your clients! Clear communication and alignment on KPIs = smoother campaign execution and better results. Custom targeting and solid communication aren't just “nice-to-haves”—they're the backbone of high-performing campaigns. Take the time to plan, optimize, and talk it out, and you'll see real results. About Us: We teach historically excluded individuals how to break into programmatic media buying and land their dream jobs. Through our Reach and Frequency® program, an engaged community, and expert coaching, we offer: Programmatic L&D Support: A monthly retainer providing hands-on training, strategy, and troubleshooting for programmatic teams. Book a Discovery Call: https://www.heleneparker.com/workshop/ Programmatic Training & Coaching: Executive Membership: for the busy mid-level to senior or director-level programmatic ninja looking for a structured, high-impact way to stay ahead of evolving trends, sharpen your optimization skills, and connect with like-minded experts Join Here: https://programmaticdigest14822.ac-page.com/executivemembership    Accelerator Program: A 6-week structured program with live coaching, hands-on DSP exercises, and real-time feedback. Sign Up: https://reachandfrequencycourse.thinkific.com/courses/program   Self-Paced Course: Learn at your own speed with full content access. Enroll Here: https://reachandfrequencycourse.thinkific.com/bundles/the-reach-frequency-full-course   Timestamp: (00:01) - Welcome to the LinkedIN Live Podcast & guest intro (11:57) - Optimizing Ad Campaigns for Audience Targeting (18:06) - Advanced Audience Targeting Strategies (30:19) - Strategic Campaign Planning and Execution (36:32) - DraKo Team Appreciation and Update   Meet Our Guest: Giorgia Howe https://www.linkedin.com/in/giorgia-howe/  Drako https://www.drakomediagroup.com/  Meet The Team: Hélène Parker - Chief Programmatic Coach https://www.heleneparker.com/  https://www.linkedin.com/in/helene-parker/   Manuela Cortes - Co-Host  Programmatic Digest In Espanol  https://www.linkedin.com/in/manuela-cortes-/ Learn Programmatic As a TEAM: https://www.heleneparker.com/workshop/  As a Programmatic Ninja: https://www.heleneparker.com/course/ Programmatic Coaching Newsletter:https://www.heleneparker.com/newsletter/    Programmatic Digest https://www.linkedin.com/company/programmatic-digest-podcast https://www.youtube.com/@programmaticdigest      Looking for programmatic training/coaching?  Sign up to our Accelerator Program: A 6-week structured program with live coaching, hands-on within DSP(s) exercises, and real-time feedback—perfect for those who thrive on accountability and community, and looking to grow their technical skillset https://reachandfrequencycourse.thinkific.com/courses/program  Self-Paced Course: Full access to course content anytime, allowing independent learners to study at their own speed with complete flexibility. https://reachandfrequencycourse.thinkific.com/bundles/the-reach-frequency-full-course  Join our next workshop by signing up to our waitlist below: https://www.heleneparker.com/waitlist/   

Most founders don't know what their differentiator is. That's a problem. Today, we walk through two paths to help you find a differentiator strong enough to anchor a business. We also help you root out bad differentiators - the ones that'll just waste your time. There's also a story about a Rabbi's wisdom, a founder making decaf coffee, and a poison ivy company I'm obsessed with. Tacklebox - start your company before you quit your jobHow to Find Your WedgeHow to Use Landing Page Tests 00:30 Differentiator Intro01:45 Rabbi Joke05:15 Smooth Jazz05:45 How to Find Your Differentiator06:46 Path 1: Letting a Customer Tell You11:41 Path 2: Four Questions to Pick Your Differentiator19:32 How to Test Differentiators21:00 The Reality of Differentiators (Downer)22:16 The End - Taking Yourself Seriously

In this conversation, John Harcar interviews Andora Marshall about her journey in real estate, focusing on her passion for midterm rentals. Andora shares her experiences, lessons learned, and the importance of networking and education in the real estate industry. She discusses the transition from short-term to midterm rentals, emphasizing the need for market research and understanding the target audience. The conversation concludes with valuable advice for aspiring real estate investors, highlighting the significance of due diligence, building a reliable team, and staying informed about local laws and regulations. Professional Real Estate Investors - How we can help you: Investor Fuel Mastermind:  Learn more about the Investor Fuel Mastermind, including 100% deal financing, massive discounts from vendors and sponsors you're already using, our world class community of over 150 members, and SO much more here: http://www.investorfuel.com/apply   Investor Machine Marketing Partnership:  Are you looking for consistent, high quality lead generation? Investor Machine is America's #1 lead generation service professional investors. Investor Machine provides true ‘white glove' support to help you build the perfect marketing plan, then we'll execute it for you…talking and working together on an ongoing basis to help you hit YOUR goals! Learn more here: http://www.investormachine.com   Coaching with Mike Hambright:  Interested in 1 on 1 coaching with Mike Hambright? Mike coaches entrepreneurs looking to level up, build coaching or service based businesses (Mike runs multiple 7 and 8 figure a year businesses), building a coaching program and more. Learn more here: https://investorfuel.com/coachingwithmike   Attend a Vacation/Mastermind Retreat with Mike Hambright: Interested in joining a “mini-mastermind” with Mike and his private clients on an upcoming “Retreat”, either at locations like Cabo San Lucas, Napa, Park City ski trip, Yellowstone, or even at Mike's East Texas “Big H Ranch”? Learn more here: http://www.investorfuel.com/retreat   Property Insurance: Join the largest and most investor friendly property insurance provider in 2 minutes. Free to join, and insure all your flips and rentals within minutes! There is NO easier insurance provider on the planet (turn insurance on or off in 1 minute without talking to anyone!), and there's no 15-30% agent mark up through this platform!  Register here: https://myinvestorinsurance.com/   New Real Estate Investors - How we can work together: Investor Fuel Club (Coaching and Deal Partner Community): Looking to kickstart your real estate investing career? Join our one of a kind Coaching Community, Investor Fuel Club, where you'll get trained by some of the best real estate investors in America, and partner with them on deals! You don't need $ for deals…we'll partner with you and hold your hand along the way! Learn More here: http://www.investorfuel.com/club   —--------------------

In this conversation, Eric Nicholson shares his journey from a litigation paralegal to a successful real estate wholesaler. He discusses the challenges he faced in the legal field, his transition into real estate, and the impact of wholesaling on communities. Eric emphasizes the importance of scaling his business and building relationships in new markets, providing insights into effective strategies for success in the real estate industry. Professional Real Estate Investors - How we can help you: Investor Fuel Mastermind:  Learn more about the Investor Fuel Mastermind, including 100% deal financing, massive discounts from vendors and sponsors you're already using, our world class community of over 150 members, and SO much more here: http://www.investorfuel.com/apply   Investor Machine Marketing Partnership:  Are you looking for consistent, high quality lead generation? Investor Machine is America's #1 lead generation service professional investors. Investor Machine provides true ‘white glove' support to help you build the perfect marketing plan, then we'll execute it for you…talking and working together on an ongoing basis to help you hit YOUR goals! Learn more here: http://www.investormachine.com   Coaching with Mike Hambright:  Interested in 1 on 1 coaching with Mike Hambright? Mike coaches entrepreneurs looking to level up, build coaching or service based businesses (Mike runs multiple 7 and 8 figure a year businesses), building a coaching program and more. Learn more here: https://investorfuel.com/coachingwithmike   Attend a Vacation/Mastermind Retreat with Mike Hambright: Interested in joining a “mini-mastermind” with Mike and his private clients on an upcoming “Retreat”, either at locations like Cabo San Lucas, Napa, Park City ski trip, Yellowstone, or even at Mike's East Texas “Big H Ranch”? Learn more here: http://www.investorfuel.com/retreat   Property Insurance: Join the largest and most investor friendly property insurance provider in 2 minutes. Free to join, and insure all your flips and rentals within minutes! There is NO easier insurance provider on the planet (turn insurance on or off in 1 minute without talking to anyone!), and there's no 15-30% agent mark up through this platform!  Register here: https://myinvestorinsurance.com/   New Real Estate Investors - How we can work together: Investor Fuel Club (Coaching and Deal Partner Community): Looking to kickstart your real estate investing career? Join our one of a kind Coaching Community, Investor Fuel Club, where you'll get trained by some of the best real estate investors in America, and partner with them on deals! You don't need $ for deals…we'll partner with you and hold your hand along the way! Learn More here: http://www.investorfuel.com/club   —--------------------

Episode Overview In this episode of The ModGolf Podcast, host Colin Weston welcomes Cory Powell, co-founder and CEO of Hubble.GOLF. They discuss Cory's journey in golf, his entrepreneurial spirit, and the innovative platform Hubble.GOLF aims to create for golfers, their families and event organizers. Key Highlights Introduction to Hubble Golf Cory describes Hubble Golf as the "Expedia for golf events," aiming to be the largest searchable database for all things golf, including junior, amateur, and professional events. Cory's First Golf Experience Cory shares a heartfelt story about how his grandfather introduced him to golf at the age of eight, gifting him a set of junior clubs and taking him to a local driving range. The Entrepreneurial Journey From starting a pooper scooper service at eight years old to organizing tournaments and playing professionally, Cory's entrepreneurial spirit has been evident throughout his life. The AHA Moment for Hubble.GOLF Cory discusses the challenges he faced while trying to find golf events and how this led to the idea for Hubble.GOLF. He emphasizes the importance of collaboration and co-founding with Kevin Lewis, who brought technical expertise to the project. Market Research and Customer Validation Cory explains how he gathered feedback from golfers and parents to validate the need for Hubble.GOLF, including surveys that indicated a willingness to pay for the service. Mentorship and Personal Growth The importance of mentorship is highlighted as Cory shares his relationship with Jim Casino, who has provided guidance and support throughout his entrepreneurial journey. Risk-Taking in Entrepreneurship Cory reflects on his approach to risk-taking, emphasizing the need for passion, perseverance, and the ability to pivot when necessary. Cory Powell's journey is a testament to the power of passion, perseverance, and community in the world of golf and entrepreneurship. Listen in to discover his vision for Hubble.GOLF and the future of golf events. "Hubble.GOLF is the Expedia of golf events. So everything from junior golf, youth, amateur college, professional, charity, networking, green grass, non-green grass, we will be the largest searchable event database for all things golf. And the idea stemmed from my background trying to find events and figure out a schedule and put together an itinerary and what's the budget around that itinerary and how do I share that itinerary with other people? And that's what we've created." https://media24.fireside.fm/file/fireside-uploads-2024/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/aLutd90o.jpg "On average a parent spends over four hours planning one individual event and a junior golfer participates anywhere between 12 and 18 events in a season. We save parents day's worth of time figuring out their child's season and ultimately save them money on their travel costs." "If you truly are passionate about what you do, you wake up every day invigorated and excited to get to work, to chase it, put in the work. It's not easy. You have to be disciplined. You have to be willing to do it. My grandpa always used to say, "you have to be willing to pay the price and do what others aren't willing to do." And that's long hours and hard work." Are you a watcher more than a listener who enjoys entrepreneurship stories? Then you can watch our video as Colin and Cory extend their podcast conversation on The ModGolf YouTube channel (https://youtu.be/acyCIb6ItGk) . Click on this link (https://youtu.be/acyCIb6ItGk) of the image below to watch. https://media24.fireside.fm/file/fireside-uploads-2024/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/RBYGA_g5.jpg (https://youtu.be/acyCIb6ItGk) Cory Powell is an experienced entreprenuer who founded his first business at 8 years old hustling the neighbours with his "dog poop scoop service". This story is one of the highlights of our conversation! Want to connect with Cory? Check out his bio page (https://modgolf.fireside.fm/guests/coy-powell) to make that happen! https://modgolf.fireside.fm/guests/cory-powell Download Hubble.GOLF for free at https://hubble.golf/home or click on the image below. ModGolf doesn't benefit from your participation. We just like what Cory and his team have created with Hubble.GOLF! https://media24.fireside.fm/file/fireside-uploads-2024/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/bVrZfSiU.jpg (https://hubble.golf/home) Join our mission to make golf more innovative, inclusive and fun... and WIN some awesome golf gear! As the creator and host of The ModGolf Podcast and YouTube channel I've been telling golf entrepreneurship and innovation stories since May 2017 and I love the community of ModGolfers that we are building. I'm excited to announce that I just launched our ModGolf Patreon page to bring together our close-knit community of golf-loving people! As my Patron you will get access to exclusive live monthly interactive shows where you can participate, ask-me-anything video events, bonus content, golf product discounts and entry in members-only ModGolf Giveaway contests. I'm offering two monthly membership tiers at $5 and $15 USD, but you can also join for free. Your subscription will ensure that The ModGolf Podcast continues to grow so that I can focus on creating unique and impactful stories that support and celebrate the future of golf. Click to join >> https://patreon.com/Modgolf I look forward to seeing you during an upcoming live show!... Colin https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/q_IZwlpO.jpg (https://patreon.com/Modgolf) Special Guest: Cory Powell, Co-Founder of Hubble.GOLF.

In this episode of the Greenbook Podcast, host Karen Lynch sits down with mixed methods researcher Megan Ruxton—most recently with the FDA and previously with Vibrant Health—to explore how researchers can turn ambiguity into action. From academia to public health to tech, Megan's career has been driven by a passion for applied behavioral research. She shares how mixed methods can uncover the “unpredictable magic” of human behavior—insights that AI alone can't capture.The conversation touches on building structure from chaos, navigating stakeholder resistance, the future role of AI in research, and why researchers must embrace both the messy and the measurable. Megan's blend of optimism, experience, and human-centered thinking offers a refreshing perspective on what's next for the insights industry.Key Discussion Points:Why applied research brings more impact than theoretical workHow to structure ambiguity using tools like logic models and the Five WhysDefining true mixed methods—and how to select the right sequenceThe irreplaceable role of “emotional squishiness” in a world leaning on AIWhat makes insights actionable in high-stakes decision-makingResources & Links:Beneath the Why – Christopher Brace's workshop referenced in the episodeYou can reach out to Megan Ruxton on LinkedIn.Many thanks to Megan Ruxton for being our guest. Thanks also to our production team and our editor at Big Bad Audio.

Nick Kypreos, Gord Stellick and Sam McKee kick off the Friday edition with a look at the Panthers' Cup parade and Sam Bennett's declaration that he's staying in Florida. Former NHL GM, coach and executive Doug MacLean (5:52) shares his thoughts on the Panthers' Stanley Cup run, Connor McDavid's comments on his future, why the Leafs will regret Mitch Marner's departure, Jonathan Toews landing with the Winnipeg Jets and much more. Later, Nick, Gord and Sam discuss the latest around the NHL heading into free agency, including the Leafs' interest in Brad Marchand, Aaron Ekblad's value on the open market and John Tavares' options outside of Toronto.The views and opinions expressed in this podcast are those of the hosts and guests and do not necessarily reflect the position of Rogers Sports & Media or any affiliates.

What if sales didn't have to be about being pushy or intimidating, but instead about solving problems and making life better? Join us as we explore this concept with our guest, Andee Hart, who transformed her corporate sales expertise into a flourishing candle business during the pandemic. Andee's inspiring journey is a masterclass in differentiation and tenacity, from how she successfully stood out in a crowded market to how she scaled her business to hundreds of boutiques.   Listen in as we cover effective pricing strategies, as well as the critical role of personalized retailer outreach for wholesale brands. We also examine how missteps in pricing can affect perceived quality, the importance of market research, and how assuming positive intent can turn customer service challenges into opportunities for creating brand loyalty. This episode is packed with practical advice and personal anecdotes that offer a roadmap for anyone looking to scale their product-based business. Resources:  Andee Hart: Instagram | Pinterest | Podcast | LinkedIn  Hart Design Co   Join The Boutique Hub    Ashley Alderson: Instagram    The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube 

MARKETING MESSAGE WITH EMOTION When you create your call to action in your podcast, you need a powerful marketing message. You need to inspire your audience into action. People buy with emotion. Then they justify that purchase with logic. Your marketing message needs to stir emotion within your potential clients.   00:00 "Stir Emotions to Attract Clients" 06:11 Corporate Sales Journey Reflection 06:54 Entrepreneurial Challenges and Marketing Insight 12:17 Hewlett Packard's Transformative Culture 14:22 Affordable Marketing Feedback Strategy 17:52 Product Brand Clarity Essentials 22:05 Cheese and Crackers Surprise 25:33 Importance of Market Research 30:05 "Master Your Message Program" 32:01 "Opinion Diversity in Marketing" 36:55 Realtor Specializing in Divorce Sales 39:15 Defining Your Target Audience 41:21 "30 Seconds to Impress" 44:27 "Podcast Coaching Session Offer"   GET YOUR MARKETING MESSAGE TO LAND Do you ever feel like your podcast marketing message just isn't landing with your audience? You're crafting awesome content, but somehow your message isn't converting listeners to clients. This week, I sit down with business strategist Nicki Chang-Powless to dig into the secrets behind creating a compelling, actionable marketing message for your podcast and business. If you want your audience to grow—and more importantly, move them to action—this episode is tailor-made for you. LEAD WITH CONNECTION, NOT CONTENT Your audience listens for companionship. They aren't downloading your latest episode just to be informed—they want to feel connected, understood, and guided. If your call to action only shows up at the end of your show, you're missing out! Listeners don't always make it to the last minute. We break down how to bake your call to action and marketing message throughout your show. This allows you meet your audience where they are and inspire them to take the next step. It's not about dumping information. It's about creating relatable, emotionally resonant moments that build trust and authority. THE POWER OF TARGETED MESSAGING In the episode, Nicki drives home the essential truth: if you're marketing to “everyone,” you're speaking to no one. We talk about how getting laser-focused on your target audience changes everything. Imagine you're a massage therapist—what you say to a stressed-out parent versus a retired senior makes all the difference. Nicki lays out how to tailor your marketing message so it resonates with the exact audience you want to attract. We dig into practical strategies for clarifying your product brand, refining your offer, and using feedback and collaboration to fine-tune your pitch. COLLABORATION & CONSISTENCY WIN Nicki reveals her biggest lessons from corporate life at Hewlett Packard: the magic of collaboration and consistency. We explore actionable ways you can bring group feedback into developing your marketing message, A/B testing your ideas—without the massive budgets of big brands. We also talk about the increasing competition for attention in today's digital world. The average prospect needs 62 touchpoints with your brand before they're ready to take action. That's why consistency in your podcast message, branding, and calls to action is more important than ever. TURNING LISTENERS INTO CLIENTS So, how do you make your marketing message truly work? It starts by knowing your audience, articulating your unique value, and making every touchpoint count. Whether you're working on your website, your 30-second intro, or speaking at a networking event, we share real-world examples and simple frameworks. Plus, don't miss Nicki's free gift... “How to Impress When You Only Have 30 Seconds”. This is perfect for nailing your introduction and getting prospects to lean in and say, “Tell me more!” Download this resource at www.PodcastTalentCoach.com/impress. LET'S CREATE YOUR MARKETING MESSAGE If you're ready to transform your podcast—and your business—by creating a marketing message that inspires action, this episode of Podcast Talent Coach is your blueprint. And if you want personalized help building your strategy, apply for a free coaching call at www.PodcastTalentCoach.com/apply. Let's start making your message matter!

Send us a textIn this episode, we break down the essential steps to building a successful go-to-market strategy. Whether you're launching a new product, entering a new market, or refining your approach, understanding the key phases—from market research and customer segmentation to positioning, pricing, and channel selection—is crucial. Join us as we walk through each step, share practical tips, and explore real-world examples to help you craft a strategy that drives growth and maximizes your impact.في هذه الحلقة، نستعرض الخطوات الأساسية لبناء استراتيجية ناجحة للوصول إلى السوق. سواء كنت تطلق منتجًا جديدًا، أو تدخل سوقًا آخر، أو ترغب في تحسين أسلوبك الحالي، فإن فهم المراحل الرئيسية التي تشمل البحث عن السوق وتقسيم العملاء، وتحديد الموضع التسويقي، ووضع الأسعار، واختيار قنوات التوزيع، أمرٌ بالغ الأهمية. انضم إلينا بينما نستعرض كل خطوة، ونشارك نصائح عملية، ونستكشف أمثلة واقعية تساعدك في صياغة استراتيجية تعزز النمو وتزيد من تأثيرك في السوق. Support the showSupport the Podcast on:https://www.paypal.com/paypalme/okuwatly?locale.x=en_UShttps://www.buymeacoffee.com/MaBa3refSubscribe to Maba3ref Newsletter:https://maba3refbranching.beehiiv.com/Connect with Maba3ref Podcast:https://www.instagram.com/maba3refbyomarConnect on TIKTOK:https://www.tiktok.com/@okuwatly

Jeff Blair and Kevin Barker kick off hour two with a discussion on the ABS challenge system as commissioner Rob Manfred hinted this week that it could be implemented at the MLB level in 2026. Then, they go to the Back Leg Line to answer your calls and questions! Finally, MLB Network insider Jon Morosi (25:20) joins Jeff and Kevin to share his thoughts on the ABS proposal, what the pitcher market might look like ahead of the deadline, whether the Blue Jays should be buyers, sellers or stand pat, off-field drama in Boston and much more.The views and opinions expressed in this podcast are those of the hosts and guests and do not necessarily reflect the position of Rogers Sports & Media or any affiliates.

HoldCo Bros are back! In this episode, Nik and I talked about some of the most practical AI use cases we've seen in a while. I shared a new idea I spun up just 10 minutes before we hit record, literally bought the domain and had Replit building it mid-episode. We talked about how to turn AI-generated pitch decks into real income, how to use Manus and Perplexity Labs to shortcut market research and make money with it, and how quizzes powered by LLMs can reshape hiring and lead gen. This one's packed with ideas for anyone trying to actually use AI to build and grow something fast.Learn more about Nik here: http://linktr.ee/cofoundersnikShare your ideas with us:Nik@cofounders.comChris@cofounders.comTimestamps below. Enjoy!---Watch this on YouTube instead here: tkopod.co/p-ytAsk me a question on or off the show here: http://tkopod.co/p-askLearn more about me: http://tkopod.co/p-cjkLearn about my company: http://tkopod.co/p-cofFollow me on Twitter here: http://tkopod.co/p-xFree weekly business ideas newsletter: http://tkopod.co/p-nlShare this podcast: http://tkopod.co/p-allScrape small business data: http://tkopod.co/p-os---00:00 The Underrated Potential of AI02:58 Innovative AI Applications and Ideas05:48 Leveraging AI for Personalization and Hiring09:14 Pitch Decks and AI: A New Frontier12:08 Using AI for Market Research and Lead Generation15:00 Prompt Engineering: Enhancing AI Outputs17:52 Perplexity Labs: Revolutionizing Research21:07 B2B Applications of AI-Driven Reports

“Do your research. Do your planning yourself until you get that confidence to project it to the world, and whatever they say will bounce off your armor because you know you're doing the right thing.” -Shannon Russell   Thinking about trading your day job for a business of your own? You're not alone—and you're not crazy.   Our hosts, Stephanie McCullough and Kevin Gaines, talk with Shannon Russell, a career transition coach who specializes in helping women reinvent themselves through entrepreneurship. Shannon shares her journey from TV producer to franchise owner to business coach, along with insights from her new book, Start Your Second Act.   They dive into everything from identifying whether your passion project can really become a business to managing financial risks, exploring different business models, and handling the emotional side of career reinvention. Shannon emphasizes the importance of doing your homework—researching the market, testing ideas on a small scale, and being honest about your needs and goals.   Whether you're chasing flexibility, meaning, or a new income stream in your second act, Shannon's here to offer your encouragement and practical advice for building something that truly fits your next chapter!   Key Topics: Shannon Russell's Story (02:56) Hobby vs Business (05:39) “If It Were a Job, I Wouldn't Enjoy It As Much” (10:43) “It's Not Gonna Be an Overnight Success” (16:10) Adding Extra Streams of Revenue (20:31) The Importance of Having a Mentor or Accountability Group (24:35) About Shannon's Upcoming Book (31:32) What Shannon Would Do Differently in Business (33:19) Overcoming Potential Identity Crises When Entering Your Second Act (36:36) Getting Clear On Your “Why” (41:58) Takeaways (43:48)   Resources: Shannon's new book: Start Your Second Act Second Act Success Second Act Success Podcast     If you like what you've been hearing, we invite you to subscribe on your favorite platform and leave us a review. Tell us what you love about this episode! Or better yet, tell us what you want to hear more of in the future. stephanie@sofiafinancial.com   You can find the transcript and more information about this episode at www.takebackretirement.com.   Follow Stephanie on Twitter, Facebook, YouTube and LinkedIn.  Follow Kevin on Twitter, Facebook, YouTube and LinkedIn.

In this episode of Grow a Small Business, host Troy Trewin interviews Penny Burke, Director of WhereTo Research, shares her inspiring journey of growing the company to $12 million in revenue and leading it through a successful merger with a global firm. She highlights the importance of strong people skills, strategic thinking, and staying passionate about business. Penny also reflects on her early days in advertising and how those experiences shaped her leadership style. This episode offers valuable insights into sustainable growth, effective leadership, and staying true to your values in the business world. Why would you wait any longer to start living the lifestyle you signed up for? Balance your health, wealth, relationships and business growth. And focus your time and energy and make the most of this year. Let's get into it by clicking here. Troy delves into our guest's startup journey, their perception of success, industry reconsideration, and the pivotal stress point during business expansion. They discuss the joys of small business growth, vital entrepreneurial habits, and strategies for team building, encompassing wins, blunders, and invaluable advice. And a snapshot of the final five Grow A Small Business Questions: What do you think is the hardest thing in growing a small business? According to Penny Burke, one of the hardest things in growing a small business is managing time, especially balancing business development ("hunting") with project delivery ("cooking and eating"). She explains that in a project-based business, it's challenging to constantly juggle winning new work while also delivering high-quality outcomes. Additionally, she emphasizes that people management — hiring the right team and dealing with performance issues—is another tough but crucial aspect of sustainable growth. What's your favorite business book that has helped you the most? Penny Burke's favorite business book that has helped her the most is "How to Win Friends and Influence People" by Dale Carnegie. She considers it a classic and values its timeless insights on building strong relationships and effective communication—key skills in both leadership and business growth. Are there any great podcasts or online learning resources you'd recommend to help grow a small business? Penny Burke does not recommend any specific podcasts or online learning tools to help grow a small business. She mentions that her husband uses such resources more than she does, and she personally prefers listening to music during her downtime instead of engaging with podcasts or similar tools. What tool or resource would you recommend to grow a small business? Penny Burke emphasizes the importance of market mapping as a methodology rather than a specific tool. She recommends identifying where your business can play, where it can win, and where you can build your fame. This market-focused thinking helps small businesses define their niche and develop a strong positioning strategy, which is critical for growth. What advice would you give yourself on day one of starting out in business? Penny Burke's advice to herself on day one of starting out in business is: "Just be good. Don't worry about size. Just whatever it is that you're going to do, do it really, really, really well." This highlights her focus on quality and excellence over rapid growth. Book a 20-minute Growth Chat with Troy Trewin to see if you qualify for our upcoming course. Don't miss out on this opportunity to take your small business to new heights! Enjoyed the podcast? Please leave a review on iTunes or your preferred platform. Your feedback helps more small business owners discover our podcast and embark on their business growth journey.     Quotable quotes from our special Grow A Small Business podcast guest: The only thing I've ever wanted to be is good, and not just good, but great – Penny Burke Success is about working on great projects, attracting great people, and delivering great outcomes." – Penny Burke People like working with good people; don't underestimate the power of being one." – Penny Burke  

The Power of Niching: Why Focused Offerings Create a Bigger Impact with Kelly SpartaIn this episode, Kelle Sparta, a transformational shaman and spiritual business coach, and Katherine Loranger, a spiritual business coach, delve into the importance of finding and focusing on a niche for business success. They discuss the common resistance to niching among new entrepreneurs and explain why trying to appeal to everyone ultimately appeals to no one. By focusing on a specific market, businesses can streamline their marketing, efficiently target their advertising, and ultimately create a larger impact. Key Topics Include:Insights on aligning messagingPricing strategiesProduct offerings with the chosen niche to maximize successHow focusing on one or two markets can lead to exceptional resultsThe importance of using the right language to resonate with the target audience00:00 Introduction00:15 The Importance of Niching Down00:28 Common Misconceptions About Niching01:36 Defining Your Target Market01:44 Real-Life Examples and Strategies02:32 The Power of Focused Marketing02:49 Balancing Multiple Niches04:18 Effective Messaging for Different Niches08:50 Pricing Strategies for Different Markets11:12 Market Research and Testing11:53 Advertising and Return on Investment12:25 Upcoming Topics and ConclusionKeywords:niche marketing for spiritual coacheshow to choose your nichespiritual entrepreneur business tipswhy you must niche downniching for healers and coachesspiritual business marketingideal client targetingoffer creation strategyspiritual business growthheart-centered marketingniching myths debunkedconscious business buildingaudience targeting for healersgrow your coaching business 2025focus equals moneymarketing strategy spiritual businesshigh-ticket offer clarityIf you would like to learn more please book a Discovery Call here: https://kellesparta.com/discovery-call/Licensing and Credits:“Spirit Sherpa” is the sole property of Kelle Sparta Enterprises and is distributed under a Creative Commons: BY-NC-ND 4.0 license. For more information about this licensing, please go to www.creativecommons.org. Any requests for deviations to this licensing should be sent to kelle@kellesparta.com. To sign up for, or get more information on the programs, offerings, and services referenced in this episode, please go to www.kellesparta.com.

Send us a textEpisode Summary: Dr. Andrew Chadeayne discusses the chemistry of psilocybin and other psychedelics, their potential therapeutic applications, and the challenges of commercializing them in a shifting biotech market. The conversation delves into the complexities of magic mushroom composition, debunking myths like "lemon tekking," and uncovers the booming, unregulated alternative products industry, including kratom and synthetic psilocybin analogs sold in vape shops.About the guest: Andrew Chadeayne, PhD is a chemist who also holds a law degree, specializing in patent law. He is the founder and CEO of CaaMTech, a startup specializing in the development of novel psychedelic compounds. Chadeayne collaborates with academic labs to advance psychedelic science while navigating the commercial landscape.Discussion Points:Psilocybin is a prodrug converted to psilocin, but magic mushrooms contain other psychoactive molecules like beta-carbolines, which may enhance effects by inhibiting degradation.Chadeayne's team develops psilocin prodrugs to shorten psychedelic trips, making clinical administration more manageable without altering effects.The "lemon tek" myth—that lemon juice converts psilocybin to psilocin—is false; it enhances absorption by extracting compounds, not altering chemistry.Magic mushroom bruising indicates psilocin degradation, as oxidized psilocin forms blue, inactive dimers.The multi-billion dollar alternative products industry sells kratom and synthetic psilocybin analogs, often mislabeled, in vape shops, raising safety and regulatory concerns.Kratom's minor alkaloid, 7-hydroxymitragynine, is ~40x more potent than morphine, with no reported overdoses but high habit-forming potential.Non-hallucinogenic serotonin 2A agonists, like those developed by CaaMTech's spinout, show promise for conditions like migraines without requiring a psychedelic trip.Related episode:M&M 71: Chemistry of Magic Mushrooms, DMT Analogues, Entourage Effects in Cannabis & Fungi, Novel Psychedelic Medicines, Psychedelic Startups | Andrew Chadeayne*Not medical advice.Support the showAll episodes, show notes, transcripts, and more at the M&M Substack Affiliates: KetoCitra—Ketone body BHB + potassium, calcium & magnesium, formulated with kidney health in mind. Use code MIND20 for 20% off any subscription (cancel anytime) Lumen device to optimize your metabolism for weight loss or athletic performance. Code MIND for 10% off Readwise: Organize and share what you read. 60 days FREE through link SiPhox Health—Affordable at-home blood testing. Key health markers, visualized & explained. Code TRIKOMES for a 20% discount. MASA Chips—delicious tortilla chips made from organic corn & grass-fed beef tallow. No seed oils or artificial ingredients. Code MIND for 20% off For all the ways you can support my efforts

Building a consistent brand voice is a growing challenge. Nataly Kelly, CMO of Zappi, shares how marketers can effectively encode their brand voice using AI tools. She discusses the disruption-worthy state of market research, explains how connected and continuous consumer feedback loops improve decision-making, and offers practical guidance on when AI should—and shouldn't—be used in content creation.Show NotesConnect With: Nataly Kelly: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Employee turnover continues to undermine talent acquisition efforts, with many organizations investing heavily in hiring only to watch new talent walk out the door feeling unappreciated. Even organizations with the most robust hiring processes continue to struggle with retention, costing millions in lost productivity and repeated recruitment efforts. So how can companies ensure their hard-won talent becomes long-term, engaged contributors in competitive talent landscapes? My guest this week is Brie Harvey, Head of Market Research and Community for Achievers. Achievers is helping organizations implement recognition strategies that transform employee experience and dramatically improve retention rates. Brie offers valuable perspectives on data-driven insights connecting recognition to business outcomes and how taking the right approach to appreciation can protect recruitment investments and drive performance across the entire employee lifecycle. In the interview, we discuss: • TA's lack of control over ultimate hiring outcomes • Praise versus recognition • When hygiene factors are missing, recognition will always fail to have an impact. • Low-cost, high-impact strategies • Impact of recognition on key business metrics • Building the business case for HR Tech • Identifying the performance outcomes that move technology investment from nice to have to must-have • AI-driven personalization • What does the future look like? Follow this podcast on Apple Podcasts Follow this podcast on Spotify.

Learn More about Paige at: https://www.mavensandmoguls.com and https://www.linkedin.com/in/paigearnoffenn/Show notes timestamps:

So you've sent out the surveys, asked the hard questions, and interviewed more "ideal clients" than you can count.  You DONE DID the DANG Market Research.  Now what? What do you do with these oodles of words, these spreadsheets, these recordings? How do you use this info to actually market your business and get more leads?   Listen in for 6 powerful places to use your market research for increased conversion and better SEO.    Email info@faithhanan.com or Book your discovery call here to see if you're website copy needs revamped.  SEO Cheat Sheet Download the Content Strategy Repurposing Cheat Sheet Here Ready to get your website copy AND your SEO strategy DONE in a day? Snag a spot for a VIP Copy Day!  Book your discovery call here!