Podcasts about Market research

Guest: Lon Welsh Founder of Ironton Capital, Your Castle Real Estate, and First Alliance Title, with over 20 years of experience in commercial real estate. 0:33 - Discussion on current market conditions 1:16 - Lon Welsh's insights on seller strategies 2:04- Gino Barbaro talks about market cycles 3:04- Lon Welsh on historical market trends 5:12- Discussion on current events affecting multifamily 7:05 - Gino Barbaro on asset opportunities 8:06 - Lon Welsh on investment strategies 10:21 - Gino Barbaro on past investment experiences 11:13 - Lon Welsh on capital raising challenges 12:12 - Discussion on deal flow and capital availability 13:00 - Gino Barbaro on Federal Reserve policies 14:56 - Lon Welsh on market preferences 16:06 - Gino Barbaro on market challenges 18:30 - Discussion on single-family home legislation 21:02 - Gino Barbaro on market adjustments 22:07 - Lon Welsh on housing expectations 23:16 - Gino Barbaro on historical real estate challenges 24:29 - Discussion on market adaptability 25:52 - Gino Barbaro on learning from market cycles 26:31 - Lon Welsh on consumer sentiment 27:48 - Gino Barbaro on investment opportunities We're here to help create real estate entrepreneurs... About Jake & Gino: Jake & Gino are multifamily investors, operators, and owners who have created a vertically integrated real estate company. They control over $350M in assets under management. Connect with Jake & Gino here --> https://jakeandgino.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode, I go over the finer details on how to ask for a raise. These are the exact steps my client used to get a $15K raise this month, even after being in the same job for years. I cover logistics, such as when you should ask for a raise, what data you should have prepared from your day-to-day responsibilities, and what data you should get from other companies that are hiring for similar roles. I also cover the mindset that you need to ask for a raise, and I even share some of the affirmations that I've used when I've asked for raises in the past. Lastly, I explain how you can practice detachment while asking for a raise, and even give an example of how a former client recently asked for another raise and promotion while feeling calm, grounded, and fully detached from the outcome.  Reference Episodes 126. How to Know if You're Underpaid 6-Month 1:1 Coaching: https://calendly.com/thefirstgencoach/discovery-call Apply for On-Air Coaching: https://forms.gle/JshV6Z6TfUw6BBnk6 Download your⁠⁠⁠⁠⁠⁠ ⁠FREE Resume Guide and Template⁠⁠⁠⁠⁠⁠⁠ Follow @⁠⁠⁠⁠⁠⁠⁠CarlaTheFirstGenCoach⁠⁠⁠⁠⁠⁠⁠ on Instagram Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Marketing teams measure campaigns but miss the bigger picture of systematic effectiveness. Sorin Patilinet, Global Marketing Effectiveness Executive at PepsiCo, bridges engineering precision with marketing creativity to build scalable measurement systems that actually drive business growth. He reveals the Kaizen principle for iterative testing that changes one variable at a time, explains why ad wear-out is a marketer myth that wastes budgets, and shares how to align entire organizations around a single effectiveness metric that connects every decision to measurable outcomes.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

تواصل معانا وشاركنا افكارككثير من خطط التسويق تفشل لسبب بسيط: نبدأ بالكلام قبل أن نبدأ بالاستماع. في هذه الحلقة نأخذك إلى أساسيات أبحاث السوق وأبحاث التسويق بطريقة مباشرة، لأننا نرى أن أغلب الأخطاء لا تأتي من ضعف الإعلانات، بل من فهم ناقص للجمهور والسوق والمشكلة التي نحاول حلها.نتوقف عند نقطة يختلط فيها الأمر على كثيرين: ما الفرق بين Market Research وMarketing Research؟ نشرح كيف تركز أبحاث السوق على الصورة الكبيرة مثل شرائح العملاء، حجم السوق، سلوك الشراء، وتحليل المنافسين، بينما تركز أبحاث التسويق على تحسين التنفيذ مثل الرسائل الإعلانية، القنوات، وقياس الأداء. هذا التفريق ليس أكاديمياً، بل عملي جداً: يساعدك تعرف هل المشكلة في اختيار السوق من الأساس أم في طريقة العرض والتواصل.ثم نربط كل ذلك بواقع المشاريع الصغيرة والشركات العائلية حيث الموارد محدودة والقرار الخاطئ مكلف. نتكلم عن طرق بحث بسيطة يمكن تطبيقها بسرعة: مقابلات العملاء، استبيانات قصيرة، قراءة مراجعات المنافسين، وتجميع بيانات ثانوية من تقارير موثوقة. الهدف أن تتحول “الحدوس” إلى فرضيات قابلة للاختبار، وأن يتحول التسويق من مغامرة إلى عملية تعلم مستمرة تكشف فرصاً حقيقية.إذا كانت حملاتك لا تعطي نتائج أو تشعر أنك “تسوّق في الظلام”، استمع وابدأ بخطوة واحدة من البحث اليوم. اشترك في البودكاست، شارك الحلقة مع شخص يبني مشروعاً، واترك لنا تعليقاً: ما السؤال الأول الذي ستسأله لعملائك؟Support the showاستمتع بتجربة سماع بودكاست فريدة من خلال ابليكشن بزنس بالعربي واستفيد من محتوى اضافي وحصري في البزنس وتطوير ذات حمل تطبيق من بزنس بالعربي من خلال الرابط: https://m.mtrbio.com/BBA-Application رعاة بودكاست بزنس بالعربي:

Artificial intelligence is rapidly transforming how companies approach marketing strategy.In this episode of Backstory on Marketing and AI, we explore how organizations can combine AI and Marketing to build scalable growth engines.Many companies struggle with disconnected marketing tactics. These “random acts of marketing” create inconsistent results and unpredictable pipelines.This conversation explores how businesses can design disciplined marketing systems that drive consistent growth.How founders can align sales and marketing teams Why predictable demand generation systems matter The role of AI enabled Market Research in understanding customer behaviorHow AI helps analyze marketing funnels and improve conversions Why companies should start with small AI use cases before scaling automationThe episode also explains how companies can build demand generation engines using content, thought leadership, and backend marketing automation.AI helps marketers uncover insights faster, organize strategy, and identify leaks in the sales funnel. However, strong marketing systems still require clear processes and strategic thinking.When AI supports those systems, companies can scale revenue more effectively.

A deep dive into the electrical construction market, revealing how the industry has grown to $170 billion and why electrical work now represents 30% of construction projects—up from just 10% two decades ago. We explore the impact of electrification, the explosion of low-voltage systems in hospitals and other buildings, and why the demand for electricians and electrical engineers has never been higher. Plus, a reminder on why caring about your team matters more than ever in this growing industry.Comment your thoughts below and don't forget to like, SHARE, and subscribe!Want an Engineering firm BUILT for Electrical Contractors? Let's see how we can help speed up your Design/Build projects. Visit https://verticaldesignservices.com/ Connect with Dillon MitchellLinkedIn - https://www.linkedin.com/in/dillon-mitchell-pe/Vertical Design Serviceshttps://www.instagram.com/vertical_designservices/#Revit #BIM #Automation #VerticalDesignServices #VDS #MEP #Contractors #Engineering #ElectricalContractor

AI and Marketing are evolving together at unprecedented speed. In this episode, we examine how large language models increase efficiency but also create homogeneity that reduces competitive differentiation.The conversation introduces Original Intelligence as a framework for measuring human originality against AI output. We discuss why AI enabled Market Research improves data processing but still requires human judgment to determine relevance and meaning. Businesses must balance automation with creativity to sustain pricing power and long-term value. As AI becomes embedded in every technology stack, originality becomes the strategic layer that drives margin and leadership in the marketplace.

In this episode of Construction Corner, host Dillon breaks down the right and wrong ways to use AI in business. While AI tools are everywhere, most people are using them for the wrong tasks—like writing generic emails or generating soulless responses that scream "bot." Instead, Dillon argues that AI's real power lies in strategic work: condensing weeks of market research into minutes, creating total addressable market analyses, plotting historical data trends, and automating time-consuming tasks like transcription and content scheduling. He emphasizes the 95/5 rule: let AI take you 95% of the way, then add your own voice, edits, and human touch for the final 5%. Drawing examples from yacht influencer Kevin's Instagram page and his own content workflow, Dillon makes it clear that AI should multiply your leverage and productivity—not replace your authenticity. Use it for the big strategic moves, not the bullshit busy work.Comment your thoughts below and don't forget to like, SHARE, and subscribe!Want an Engineering firm BUILT for Electrical Contractors? Let's see how we can help speed up your Design/Build projects. Visit https://verticaldesignservices.com/ Connect with Dillon MitchellLinkedIn - https://www.linkedin.com/in/dillon-mitchell-pe/Vertical Design Serviceshttps://www.instagram.com/vertical_designservices/#Revit #BIM #Automation #VerticalDesignServices #VDS #MEP #Contractors #Engineering #ElectricalContractor

AI and Marketing is evolving at unprecedented speed. Organic Google search traffic is declining, while AI search tools are gaining share. Brands must rethink how they approach visibility and discovery.AI enabled Market Research now relies on multiple signal layers. AI models gather insights from open platforms, digital PR, brand mentions, and structured website content. Discovery is no longer limited to traditional SEO.Reddit plays a significant role in AI discovery. It provides authentic human discussions and real brand recommendations. AI systems frequently cite these conversations when generating answers. This makes community participation increasingly important.Technical optimization is also critical. AI must be able to properly read and interpret website content. Without correct formatting and configuration, brands risk being excluded from AI recommendations.Demographics are accelerating this shift. Younger users default to AI search tools. Over time, this behavioral change will increase AI-driven referral traffic.This episode explores how AI and Marketing strategies must evolve to remain competitive. Companies that act now will gain visibility. Those who hesitate may lose discoverability.

On this week's episode, Jess Gaedeke is joined by Douglas Healy, Head of Consumer Insights — North America at Kraft Heinz, to unpack why heritage brands like Quaker win when they embrace their origins, how insights teams must evolve from data providers to true growth drivers, and why a learning mindset (not faster tools) is the real competitive advantage in today's AI-fueled landscape.

Karen Lynch sits down with Nikki Quast, Senior Market Research Manager at Microsoft and the creator behind “Data Driven Nikki,” to explore how research, content creation, and AI are reshaping the insights profession. Nikki shares career milestones from launching products at Kraft Heinz to simplifying insurance at American Family, and how those experiences fueled her passion for innovation and mentorship.They unpack why she chose TikTok as a learning platform, what her audience is asking most, and how she distills complex research concepts into 30 seconds. Nikki also outlines practical ways AI is showing up in research workflows, from early prioritization and AI-moderated interviews to building stronger stimuli. The big takeaway: the future of insights is deeply human, with AI amplifying, not replacing, our craft.Key Discussion Points:Nikki's career milestones: from product launches to translating complex categories into human needsWhy she started “Data Driven Nikki” and what the talent gap means for the industryContent strategy: four pillars (methods, strategy, careers, storytelling) and the 30-second clarity ruleWhere AI fits in research today: prioritization, AI-moderated qual, and stimulus creationSkills advice for breaking into insights now: focus on applying AI, not mastering one tool, and connect business objectives to methodsResources & Links:Greenbook GRIT ReportNikki on YouTube: Data Driven NikkiNikki on TikTok: @DataDrivenNikkiYou can reach out to Nikki Quast on LinkedIn.Many thanks to Nikki Quast for being our guest. Thanks also to our production team and our editor at Big Bad Audio.

Most insights teams still operate like order-takers, not strategic partners.Sinead Jefferies, SVP of Professional Services at Zappi and former Chair of the Market Research Society, bridges C-suite strategy with operational research excellence, transforming how organizations embed consumer truth into decision-making.You'll discover her "know your audience" framework for speaking the language of business leaders, the cultural shift from project-based to connected insights that changes how marketing perceives research, and why reading the room matters more than statistical significance when influencing senior stakeholders.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Healthcare organizations deliver exceptional clinical care, yet operational inefficiencies often remain hidden behind the scenes. In this episode of The Backstory on Marketing and AI, we explore how operational intelligence improves hospital efficiency through digitized workflows and structured data.AI must follow practical intelligence. Organizations must measure processes before optimizing them. AI enabled Market Research thinking applies directly to healthcare because improvement depends on clear data and defined outcomes. Broad AI platforms rarely succeed in complex environments.Pointed applications with strong governance deliver measurable ROI. When applied correctly, AI reduces staff burnout, improves workflow visibility, and strengthens financial sustainability.Leaders must respect compliance requirements while applying disciplined innovation strategies. AI and Marketing frameworks provide a structured path forward for healthcare transformation.

Amazon is entering a new era of AI-driven commerce. AI and Marketing now operate together in shaping visibility, personalization, and purchase behavior. In this episode, we explore how Amazon's evolving algorithms reward conversion rate, velocity, and relevance in new ways.AI powered tools are transforming product discovery. Search results are becoming personalized. Customers receive recommendations based on behavioral signals and intent. Brands must respond with deeper intelligence.AI enabled Market Research is becoming essential. Marketers can now analyze reviews, feature preferences, and competitive gaps at scale. However, AI without strategy produces noise. Prompt quality and disciplined execution separate winners from average performers.We also discuss how creative generation is changing. AI can accelerate testing and production. Yet thoughtful positioning still drives results. Scrappy brands that adopt AI strategically will move faster. Comfortable brands may struggle.This conversation highlights how marketers can stay ahead of the curve. AI is not replacing expertise. It is amplifying it.

On this week's episode, Jess is joined by Patricia King, EVP Global Client Partner at Dig Insights, to unpack the tension between speed and substance in the age of AI, the difference between fast answers and confident decisions, and why strategic clarity, human judgment, and true partnership are what ultimately turn outputs into meaningful outcomes.

AI and Marketing are redefining how brands compete and grow. This episode explores how agencies balance performance marketing with long-term brand investment. AI enabled Market Research is reshaping strategy development and improving decision frameworks.We examine attribution challenges in the zero-click landscape and why direct measurement has become more complex. While AI improves speed and personalization, it does not replace emotional storytelling. Human insight continues to differentiate strong brands from average ones.Operational clarity, measurable KPIs, and disciplined brand investment remain critical for sustainable growth. Technology accelerates execution, but strategic thinking still determines results.

Pour un fois, je suis toute seule face à vous pour analyser les apprentissages communs partagés par les leaders du Product Marketing interviewés dans cette dernière saison.Les invité.es de la saison 6 :Julien Sauvage, CMO chez Cordial, ex VP PMM Clari et GongJulie Shaffer, PMM Director chez SmartlyBertrand Hazard, Consultant PMM, Ex VP PMMShannon Vettes, CEO & CPO chez UsersnapAxel Kirstetter, VP PMM chez GuidewireHarvey Lee, Fractional PMM & Advisor, Ex VP PMM chez Product Marketing AllianceÀ travers leurs parcours et leurs prises de position, une vision plus exigeante du métier se dessine.Mes 5 apprentissages :Le rôle PMM reste mal comprisLien entre PMM et revenuClarté et simplification comme levier stratégiqueLes parcours non linéairesFocus marché vs focus produitJ'espère que ce nouveau format vous plaît, n'hésitez pas à m'écrire sur Linkedin pour me dire ce que vous en avez pensé ! ça me fait toujours hyper plaisir de lire vos retours.INVITATION WEBINAR: On se retrouve le 26 février à 11h pour parler de feedback-loop et Voice of Customer? Pour en savoir plus et s'inscrire c'est iciDurant ce webinar, nous analysons comment les équipes B2B peuvent reconstruire une compréhension commune de leurs acheteurs à partir de la Win-Loss analysis, plutôt que de multiplier les signaux fragmentés. Une approche concrète pour aligner Sales, Marketing et Product autour d'une même réalité business.RESSOURCES

AI and Marketing are converging at an unprecedented pace. In this episode, we explore how predictive analytics, machine learning, and generative AI are reshaping AI enabled Market Research and marketing strategy.We discuss the importance of clean, privacy-first data systems and why ethical data design is essential for long-term trust. The conversation highlights incrementality measurement, full-funnel analytics, and the ability to isolate the true impact of advertising impressions.You'll learn how fragmented datasets can still produce meaningful insights when powered by advanced modeling. We also examine how synthetic data and generative AI enhance inference, close measurement gaps, and transform prediction into prescription.The convergence of machine learning and generative AI represents a powerful shift in marketing intelligence. Leaders who embrace AI enabled Market Research and data fluency will gain a measurable competitive advantage.

On this week's episode, Jess Gaedeke is joined by Kendra Speed, Founder & Principal at Klarion Group and former Director of Consumer Market Insights and Marketing Strategy at LinkedIn, to unpack how she rebuilt LinkedIn's brand tracking program to drive real strategic action, what it takes to lead insights through organizational change, and why human curiosity—not just AI—is the key to the future of the insights function.

In this episode of Essential Ingredients, Justine Reichman speaks with Gita, founder of gutBFF, about the importance of gut health and plant diversity in our diets. They discuss Gita's personal journey with health challenges, the role of food in wellness, and the entrepreneurial challenges she faced while launching her product. The conversation also touches on sustainability, consumer trust, and the growing awareness of nutrition, particularly among women. Gita emphasizes the need for more accessible information and the potential of the digital age to influence healthy eating habits.   Takeaways Gut BFF aims to simplify plant diversity in diets. 30 different plants are needed weekly for optimal gut health. Plant diversity includes fruits, vegetables, nuts, and seeds. Small steps can lead to significant health improvements. Food can be a preventative measure against diseases. Women are increasingly aware of nutrition's role in health. The digital age provides access to valuable health information. Entrepreneurship requires grit and adaptability. Building consumer trust is essential for success. Sustainability and waste reduction are important in food production.   Sound bites "Food is the first line of defense." "Every bite better be good for your body." "Entrepreneurship is a grit game."   Chapters 00:00 Introduction to Gut Health and gutBFF 01:02 The Importance of Plant Diversity 05:19 Personal Journey and Health Transformation 08:37 The Role of Food in Health and Wellness 10:03 Women and Nutrition Awareness 12:06 Digital Age and Access to Information 14:35 Entrepreneurial Journey and Challenges 18:48 Market Research and Competitors 21:16 Global Perspectives on Food and Nutrition 25:42 Sustainability and Waste Reduction 29:41 Building Trust with Consumers 32:18 Advice for Aspiring Entrepreneurs

Paula Macaggi sits down in New York with Renée Federico, Head of Marketing at Primark US, to explore how one of Europe's most iconic retail brands is accelerating its growth across America. From launching Primark's first US brand campaign to building awareness in a store-led model, Renée shares how physical retail drives loyalty, how pop-ups and brand activations fuel customer acquisition, and why listening is the foundation of great marketing. The conversation also looks ahead to one of the most anticipated retail openings, Primark's flagship store in Manhattan in 2026, and what it takes to scale a global value fashion brand in one of the world's most competitive markets.

Most global brands fail at cultural relevance despite massive research investments. Katherine Melchior Ray, former CMO at Shiseido and marketing leader across Nike, Louis Vuitton, and Hyatt, bridges strategic vision with cultural intelligence gained from 12 years working abroad. She reveals the "freedom within a framework" approach that lets KitKat succeed in 14 countries, the cultural intelligence model that prevents costly missteps like Airbnb's China exit, and how trust-building requires shared values, honest communication, and consistent promise delivery across every market.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Send a textEpisode Summary: In this conversation, Brenden Elwood discusses the importance of strategic communication for city council members. He emphasizes the need to understand how residents receive information and to implement multi-modal communication strategies. Elwood highlights the significance of being responsive to residents' needs and the impact of timely communication on building trust.Brenden's BIO: Brenden services as the Vice President of Market Research at CivicPlus. He oversees the company's resident and local government research to provide actionable insights and data to enhance resident and community engagement through accessible digital solutions that streamline and strengthen government operations. By working with local governments across the country, he has researched the importance of an agency's digital presence, web accessibility, resident trust and satisfaction, as well as strategies to close these gaps at the local level, utilizing modern and accessible digital solutions. Brenden currently serves on the City Council of North Bend, Washington, where he helps shape local policy with residents at the forefront.Support the showOur premiere sponsor, Social News Desk, has an exclusive offer for PIO Podcast listeners. Head over to socialnewsdesk.com/pio to get three months free when a qualifying agency signs up.

Most brands treat Super Bowl advertising like a single moment instead of a strategic system. Mark Kirkham, CMO of PepsiCo Beverages US, and Greg Guidotti, CMO of Ferrara Candy Company, reveal how winning Super Bowl campaigns actually work. The process starts months before kickoff with clear business objectives, not just creative buzz. They share the "make simple special" framework that drives real growth, the consumer insights that give teams confidence to be bold, and why the best Super Bowl advertising connects to year-round brand strategy rather than chasing viral moments.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

"Follow your passion" consistently ranks as the most frustrating advice entrepreneurs receive. Today I'm breaking down why this well-meaning guidance becomes dangerous when followed blindly, and more importantly, what it actually decodes into when you think about it properly. Using my own experience with miniature painting and 3D printing, I'll show you how the real opportunity isn't doing what you love for money—it's finding others who share your passion and solving the problems they can't solve themselves.This episode of The Bootstraped Founder is sponsored by Paddle.comThe blog post: https://thebootstrappedfounder.com/follow-your-passion-but-not-like-that/ The podcast episode: https://tbf.fm/episodes/434-follow-your-passion-but-not-like-that Check out Podscan, the Podcast database that transcribes every podcast episode out there minutes after it gets released: https://podscan.fmSend me a voicemail on Podline: https://podline.fm/arvidYou'll find my weekly article on my blog: https://thebootstrappedfounder.comPodcast: https://thebootstrappedfounder.com/podcastNewsletter: https://thebootstrappedfounder.com/newsletterMy book Zero to Sold: https://zerotosold.com/My book The Embedded Entrepreneur: https://embeddedentrepreneur.com/My course Find Your Following: https://findyourfollowing.comHere are a few tools I use. Using my affiliate links will support my work at no additional cost to you.- Notion (which I use to organize, write, coordinate, and archive my podcast + newsletter): https://affiliate.notion.so/465mv1536drx- Riverside.fm (that's what I recorded this episode with): https://riverside.fm/?via=arvid- TweetHunter (for speedy scheduling and writing Tweets): http://tweethunter.io/?via=arvid- HypeFury (for massive Twitter analytics and scheduling): https://hypefury.com/?via=arvid60- AudioPen (for taking voice notes and getting amazing summaries): https://audiopen.ai/?aff=PXErZ- Descript (for word-based video editing, subtitles, and clips): https://www.descript.com/?lmref=3cf39Q- ConvertKit (for email lists, newsletters, even finding sponsors): https://convertkit.com?lmref=bN9CZw

The "improve 1% every day" mantra sounds inspiring until you realize it mostly gets people tweaking button colors and reorganizing task managers. Real improvements in early-stage businesses come from unexpected moments—like a single customer conversation that reveals you've been doing something wrong for six months. Instead of chasing unmeasurable micro-improvements, talk to one customer every day. That's where assumptions clash with reality, where you learn their language, and where you discover the insights that actually move the needle.This episode of The Bootstraped Founder is sponsored by Paddle.comThe blog post: https://thebootstrappedfounder.com/the-1-improvement-myth-why-customer-conversations-beat-micro-improvements-every-time/ The podcast episode: https://tbf.fm/episodes/433-the-1-improvement-myth Check out Podscan, the Podcast database that transcribes every podcast episode out there minutes after it gets released: https://podscan.fmSend me a voicemail on Podline: https://podline.fm/arvidYou'll find my weekly article on my blog: https://thebootstrappedfounder.comPodcast: https://thebootstrappedfounder.com/podcastNewsletter: https://thebootstrappedfounder.com/newsletterMy book Zero to Sold: https://zerotosold.com/My book The Embedded Entrepreneur: https://embeddedentrepreneur.com/My course Find Your Following: https://findyourfollowing.comHere are a few tools I use. Using my affiliate links will support my work at no additional cost to you.- Notion (which I use to organize, write, coordinate, and archive my podcast + newsletter): https://affiliate.notion.so/465mv1536drx- Riverside.fm (that's what I recorded this episode with): https://riverside.fm/?via=arvid- TweetHunter (for speedy scheduling and writing Tweets): http://tweethunter.io/?via=arvid- HypeFury (for massive Twitter analytics and scheduling): https://hypefury.com/?via=arvid60- AudioPen (for taking voice notes and getting amazing summaries): https://audiopen.ai/?aff=PXErZ- Descript (for word-based video editing, subtitles, and clips): https://www.descript.com/?lmref=3cf39Q- ConvertKit (for email lists, newsletters, even finding sponsors): https://convertkit.com?lmref=bN9CZw

In this episode of The Negotiation Podcast, host Todd Embley sits down with Nichola Quail, Founder and CEO of Insights Exchange and a leading global market research strategist. Nichola works at the intersection of strategy, research, and execution, helping brands access the right insights to make smarter decisions in complex and fast-changing markets.Nichola shares her career journey and the motivation behind founding Insights Exchange, a platform designed to connect companies with best-in-class research specialists around the world. She explains how her work helps organizations cut through noise, avoid costly missteps, and gain a clearer understanding of consumers across diverse markets.The conversation explores why market research has never been more important, particularly as brands expand internationally and respond to rapidly shifting consumer behaviors. Nichola also discusses common mistakes companies make when interpreting data, and highlights insights from recent global research reports that reveal how consumer attitudes and priorities differ across regions.Discussion PointsNichola's professional background and the founding story behind Insights ExchangeHow Insights Exchange supports brands with tailored global research and insightsWhy market research is critical for navigating uncertainty and entering new marketsCommon pitfalls brands face when misinterpreting or misusing research dataKey findings from recent reports across multiple international marketsHow strong insights can drive better strategy, product decisions, and market entry success

Every company wants better market insights, but up until AI's entrance, results have been highly speculative.   How is AI upending tried-and-true market research methodology?  Kate O'Keefe, CEO and founder of Heatseeker, joins SaaS Half Full to explain why traditional surveys and customer-led insights are no longer cutting it, and how behavioral data and AI-driven experimentation are providing marketers with data they can actually trust. In this episode, Kate outlines how brands can move beyond speculative research by leveraging live market experiments, first-party data, and synthetic personas to uncover real customer signals in real time. She also shares how leading B2B and B2C brands are using these methods to test ideas before launch, build stronger campaigns, and give marketers the confidence to push bolder creative decisions backed by quant-driven insights.  

Send us a textIn this episode of FedBiz'5, we tackle a silent deal-killer in government contracting: being invisible to buyers online. Contracting officers and primes may start their search in SAM.gov and SBA's Small Business Search, but they increasingly validate vendors through LinkedIn and AI-powered research tools long before they return an email or agree to a capability briefing.You'll learn why your LinkedIn profile is now part of your competitive position, the most common visibility mistakes contractors make, and practical ways to fix them — from rewriting your headline and About section for government buyers, to showcasing proof in your Experience and Featured sections, to maintaining just enough posting activity to look current and credible. If you're a capable small business that feels overlooked, this episode shows you how to turn LinkedIn into an asset instead of a liability and start showing up the way serious vendors should.Visit us: FedBizAccess.com Stay Connected: Follow Us on Facebook Follow Us on LinkedIn Need help in the government marketplace? Call a FedBiz Specialist today: 844-628-8914 Or, schedule a complimentary consultation at your convenience.

Marketing teams struggle with AI-powered shopping while insights teams chase transaction patterns. Michael Nevski, Director of Global Insights at Visa, bridges both worlds by transforming payment data into consumer behavior intelligence that drives creative strategy and product innovation. He reveals the "specific task framework" that doubles consumer willingness to share data with AI agents, the shift from search optimization to "information optimization" that's reshaping brand discovery, and why the rise of single-person households is forcing cruise lines to waive cabin fees and create entirely new service models.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Marketing teams waste millions chasing what consumers say they'll do. Richard Shotton, Founder of Astroten and author of Hacking the Human Mind, reveals how behavioral science bridges the gap between consumer intentions and actual purchasing behavior. He shows how brands like Apple, Guinness, and Monzo use psychological principles to influence decisions without consumers even realizing it. In this episode you'll discover the "pennies a day" pricing strategy that makes expensive products feel affordable, the "Pratfall Effect" that makes admitting flaws increase brand appeal, and why making your product visually distinctive creates the impression of popularity that drives more sales.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Melanie Scofield of Jacksonville, OR shares how her battle with cancer led her to create one of the country's best farm stands by focusing on building community, serving others, and being consistentGet full show notes and transcript here: https://forrager.com/podcast/158

In this episode, Sarah chats with Kellyn, a market researcher who successfully pivoted into a Lead UX Researcher role at Weedmaps, with a 40% salary increase, after feeling stuck, overlooked, and unsure how to position herself for UX roles.Despite 13+ years of research experience (and a partner who is a career coach) Kellyn wasn't getting traction when applying to UX research jobs. She knew she had the skills, but lacked the clarity, confidence, and story to prove it. Through Career Strategy Lab, she rebuilt her confidence, clarified her direction, transformed her LinkedIn, and created a portfolio that focused on thinking and storytelling, not flashy visuals.This episode is a powerful reminder that career pivots don't require starting over—they require structure, strategy, and the confidence to own your experience.What You'll Learn in This Episode:✔️ How Kellyn reframed market research experience for UX research roles✔️ Why the Compass Statement was the turning point in her job search✔️ How narrowing focus saved her time, energy, and burnout✔️ Why LinkedIn optimization led to real recruiter interest✔️ How storytelling, not a portfolio website, landed her UX job interviews ✔️ The role of community, coaching, and feedback in rebuilding confidence✔️ Why CSL is an investment with long-term, compounding career impact✔️ How clarity led to better interviews, better offers, and better payTimestamps:00:00 Introduction to Sarah Doody and Career Strategy Lab00:38 Episode Overview and Open House Context02:10 Kellyn's Career Journey and Success Story05:00 The Impact of Career Strategy Lab on Confidence and Job Search13:55 The Importance of LinkedIn Optimization16:11 Crafting Compelling Case Studies and Portfolios23:44 Final Thoughts and Advice for Career Strategy Lab Participants27:08 Conclusion and Additional Resources27:49 Special Message for Job Seekers

In this episode of The Intuitive Customer, Professor Ryan Hamilton is joined by Ben Shaw, seasoned brand strategist, to unpack the promises and pitfalls of synthetic audiences - AI-driven research used for faster, cheaper market research. Synthetic audiences, powered by large language models (LLMs), can replicate customer segments and respond to creative concepts or product questions at scale cutting the time and cost of traditional surveys. But does it come with trade-offs?  Expect lively debate on the AI vs. LLM naming debate, the enduring value of ethnography and nuance, and practical tips for blending synthetic and traditional research to make smarter, more human-centred decisions. From democratising access to consumer insight to questioning the believability of robot-approved ad copy, this candid discussion highlights how to use these tools wisely. 

The Innovator. Season One came out April of 2024 so Fallout just barely beats the "every two years" allegations by getting Season 2 out just before the new year. Red & Ivan emerge from their executive cryo chambers to talk Prime Video's Fallout. Also, check out Red & Maggie Tokuda-Hall's podcast, Failure to Adapt, available on Spotify, Apple Podcasts, or via RSS As always: Support Ivan & Red! → patreon.com/boarsgoreswords Follow us on twitter → @boarsgoreswords Find us on facebook → facebook.com/BoarsGoreSwords

Send us a textIn Part 2 of our year-end reflections, Alex speaks with educators, founders, investors, and platform leaders about what 2026 may bring for AI and learning at scale.

Enjoy this episode from the archives while we're on our Holiday break! We will be back with season 13 on Jan 13th!I chat with Emmanuel Probst, Global Lead of Brand Thought-Leadership at Ipsos, a global market research company. We dive into all things market research and brand transformation. Emmanuel gives insights into the skills and empathies independent designers can offer clients that larger agencies can't, as well as ways to find unique inspiration outside of social media. There are so many incredible topics discussed in this episode and I can't wait for you to hear it!Guest Information:Guest Name: Emmanuel ProbstGuest Business Name: IpsosGuest Website: www.ipsos.com/en-usGuest LinkedIn: linkedin.com/in/emmanuelprobstLinks Mentioned:Purchase Assemblage: The Art & Science of Brand Transformation on AmazonAccess Ipsos's market research dataLinks:The Design Minimind - My 1:1 coaching program for designersDownload my FREE Creative Direction Figma Template (includes 4 audio trainings as well)Get 30% off of your HoneyBook subscription - The CRM I use in my studio.*Enjoy 1 month of Showit FREE with my code “HelloJune” when you sign up.*Earn $100 after you run your first payroll with Gusto, my payroll and compliance software.*Get 50% off your first year of Flodesk, my email marketing software.**Some are affiliate links which means I may earn a commission.Connect With Us:Our Free Facebook CommunityOur WebsitePodcast InstagramHello June Creative InstagramThe Design MinimindJoin The Creative Diaries (my email list)Tags: designer, design, brand design, brand identity design, design studio, design business, graphic design, brand designer, better podcast, brand designer podcast, logo design

 "It is the most loyal customer segment that exists because people find it so hard to find places that they trust, that when they do and they have a good experience, they keep going back again and again. It's a huge revenue opportunity for restaurants to take advantage of transparency." —Dylan McDonnell   Nothing about dining out should feel like a gamble. In this episode, we talk with Dylan McDonnell, founder of Foodini, about how accurate ingredient data and personalized menus restore trust and enjoyment at restaurants for people with celiac disease, allergies, and special diets. Dylan shares the personal story that launched the company and how Foodini tags menu items across restaurants, hotels, and stadiums so menus can show what is safe, what needs a modifier, and what to avoid. He explains the tech and operational challenges behind keeping menu data current and why transparency is also a major revenue opportunity for restaurants. Press play to hear why menu transparency matters now and how restaurants can make dining safer and more inclusive. Key topics covered Foodini's origin story and Dylan's celiac experience How dietary intelligence and personalized menus work Menu data, ingredient tagging, and QR-based experiences Challenges of keeping ingredient and supplier data accurate Why transparency builds trust and loyalty and opens revenue for restaurants The role of regulation and industry adoption How consumers and restaurants can get started with Foodini   Meet Dylan:  Dylan McDonnell is the founder and CEO of Foodini, a dietary intelligence platform that helps restaurants and food service providers deliver accurate, personalized menu information for more than 150 allergens and dietary needs. Inspired by his own lifelong experience with celiac disease, Dylan left a career in corporate law to build a scalable solution that brings transparency, safety, and inclusivity to dining. Under his leadership, Foodini has supported hundreds of thousands of users across the U.S., Canada, and Australia, partnering with restaurants, hotels, and stadiums to modernize menu data and improve the guest experience. He is recognized as a leading voice in advancing food-allergen transparency and helping the industry adapt to emerging regulatory standards. Website LinkedIn Instagram Facebook TikTok   Connect with NextGen Purpose: Website Facebook Instagram LinkedIn YouTube   Episode Highlights: 01:15 What is Foodini? Personalyzed Allergy-Safe Menu Explained 06:23 Market Research, Customer Interviews, and MVP 10:04 Loyalty, Revenue Opportunity, and Decision Influence 13:03 Data Problem in Food Service and Building a Tech Team 17:48 Self-Funded Offshore Build and Early Team Steps 22:34 Eating Freely Again 24:22 Explaining User Workflow  

Send us a textRecorded live at IT Nation, MJ Shoer (Chief Community Officer, GTIA) breaks down how the newly branded Global Technology Industry Association is delivering practical wins for MSPs. We cover the GTIA ISAO (built with ConnectWise) for actionable threat intelligence, the cybersecurity Trust Mark that validates your internal controls against your chosen framework, and how GTIA's unbiased research can be co-branded for QBRs to boost credibility and close rates. MJ also unpacks workforce strategy with “NowGen”—supporting both youth and mid-career changers—plus global mentorship, learning libraries, and why ConnectWise-sponsored memberships are a fast on-ramp. We close with GTIA's growing foundation work and MJ's personal take on discipline, recovery, and building routines after injury. If you run an MSP and want immediate ROI from a trade association, this one's loaded with specifics you can apply this quarter.Top 3 highlightsClear, fast ROI: GTIA ISAO access, co-brandable research, and ConnectWise-sponsored memberships for partners.Security you can show: the GTIA Cybersecurity Trust Mark validates your practices against your chosen framework.Talent + growth: NowGen pathways, global mentorship, and a learning library spanning soft skills to leadership.  #JoeyPinz #MSPInfluencer #ForzaDash #ITNation #ITN25 #MSP #GTIA #Cybersecurity #ThreatIntelligence #CompTIA #Mentorship #QBR --- Join us for enlightening discussions that spark growth and exploration. Hosted by Joey Pinz, this Discipline Conversations Podcast offers insights and inspiration. 

My guest in this episode is Eugene Shatsman. Eugene is the Managing Partner of National Strategic Group.Eugene teaches business strategy, consumer behavior, marketing, and what all of us want – how to drive more business into our businesses. His team at National Strategic has over 100 people, and they do a tremendous amount of research on what works and what doesn't in today's complex world of digital and traditional marketing.They use the services they provide to do research and aggregate the research to help groups like ours learn.  National Strategic's expertise includes Website, Search engine Optimization, Digital Traffic, Reputation Management, Patient Reactivation, Email, Text Marketing, Market Research – and lots more.Eugene's team works with 100's of clients in high growth and growth focused businesses – and they are always looking to apply a scientific method and strategic approach to everything that they do.They are also very innovative: for example, they were the first group to understand the importance of Google reviews and develop systems for the vision industry to ethically gather reviews on Google. They were the first to demystify SEO and break it down to straightforward action items for regular business owners.And this innovation extends to recessionary markets.  National Strategic was started in late 2008 specifically with the purpose of helping companies deal with challenging economic times.Interview Links:National Strategic Group https://www.nationalstrategic.com/Subscribe To Our Weekly Newsletter:The Wealth Dojo: https://subscribe.wealthdojo.ai/Download all the Niches Trilogy Books:The 21 Best Cashflow NichesDigital: ⁠⁠https://www.cashflowninjaprograms.com/the-21-best-cashflow-niches-book⁠⁠Audio: ⁠https://podcasters.spotify.com/pod/show/21-best-cashflow-niches⁠The 21 Most Unique Cashflow NichesDigital: ⁠⁠https://www.cashflowninjaprograms.com/the-21-most-unique-cashflow-niches⁠⁠Audio: ⁠https://podcasters.spotify.com/pod/show/21-most-unique-niches⁠The 21 Best Cash Growth NichesDigital: ⁠https://www.cashflowninjaprograms.com/the-21-best-cash-growth-niches⁠⁠Audio: ⁠https://podcasters.spotify.com/pod/show/21-cash-growth-nichesThe 21 Next Level Cashflow NichesDigital: https://www.cashflowninjaprograms.com/the-21-next-level-cashflow-niches-book-free-downloadAudio: https://podcasters.spotify.com/pod/show/the-21-next-level-nichesListen To Cashflow Ninja Podcasts:Cashflow Ninja⁠https://podcasters.spotify.com/pod/show/cashflowninja⁠Cashflow Investing Secrets⁠https://podcasters.spotify.com/pod/show/cashflowinvestingsecrets⁠Cashflow Ninja Banking⁠https://podcasters.spotify.com/pod/show/cashflow-ninja-banking⁠Connect With Us:Website: http://cashflowninja.comPodcast: http://cashflowinvestingsecrets.comPodcast: http://cashflowninjabanking.comSubstack: https://mclaubscher.substack.com/Amazon Audible: https://a.co/d/1xfM1VxAmazon Audible: https://a.co/d/aGzudX0Facebook: https://www.facebook.com/cashflowninja/Twitter: https://twitter.com/mclaubscherInstagram: https://www.instagram.com/thecashflowninja/TikTok: https://www.tiktok.com/@cashflowninjaLinkedin: https://www.linkedin.com/in/mclaubscher/Gab: https://gab.com/cashflowninjaYoutube: http://www.youtube.com/c/CashflowninjaRumble: https://rumble.com/c/c-329875

Author of No BS Strategy, Alex M H Smith, rejoined me on Ditching Hourly to help define a very important word that few business people understand correctly.Chapters(00:00) - Introduction and Welcome (00:11) - Guest Introduction: Alex Smith (01:30) - Understanding Business Strategy (02:02) - The Misunderstood Concept of Value (04:15) - Creating Value in Business (07:55) - Innovating Beyond Traditional Value (13:01) - Practical Examples and Market Research (18:14) - Unique Value Proposition (29:23) - Understanding Differentiation in Business (29:56) - The Importance of Unique Positioning (30:36) - Consulting Strategies and Unique Differences (31:32) - Examples of Effective Differentiation (33:23) - The Role of Specialization in Strategy (38:30) - Embracing Weaknesses for Strategic Advantage (40:53) - Balancing Specialization and Market Reach (41:51) - The Pitfalls of Over-Niching (48:28) - Rooting in Recognizable Categories (53:20) - Conclusion and Resources Guest LinksAlex's free resources » https://basicarts.org/welcome/Alex's book » https://basicarts.org/book/Alex's mailing list » https://basicarts.org/articles/Alex's LinkedIn » https://www.linkedin.com/in/alex-m-h-smith/ ----Do you have questions about how to improve your business? Things like:Value pricing your work instead of billing for your time?Positioning yourself as the go-to person in your space?Productizing your services so you never have to have another awkward sales call or spend hours writing another custom proposal?Book a one-on-one coaching call with me and get answers to these questions and others in the time it takes to get ready for work in the morning.Best of all, you're covered by my 100% satisfaction guarantee. If at the end of the call, you don't feel like it was worth it, just say the word, and I'll refund your purchase in full.To book your one-on-one coaching call, go to: https://jonathanstark.com/callI hope to see you there!

Send us a textIn this episode, Andi and Tori reflect on their journey through five seasons of the Quilting on the Side podcast. They discuss the importance of community engagement, key business insights shared throughout the season, and highlight memorable guests who brought unique perspectives to the quilting industry. The conversation also touches on industry trends, the impact of AI, and preparations for the upcoming year, emphasizing the need for collaboration and support within the quilting community.Chapters00:00 Reflecting on Five Seasons of Podcasting05:02 Engaging with the Community10:50 Key Business Insights from Season Five16:56 Guest Highlights and Unique Perspectives24:20 Industry Trends and Future Directions30:20 Planning for the Holidays and Beyond39:04 Looking Ahead to Season SixMentioned in this Episode:Craft to Career Podcast with h+h Americas' Darrin Stern https://quilterscandy.com/hhSeason 5 Guests:Jennifer Long @sewastory_jenniferlongDara Tomasson @dara_tomassonTasha Hayes @tashaquiltsTheresa Benson @theaiquilterLaureen Smith @ttquiltsMeredith Marsh @meredithmarsh.coJessica Steele @jessicasteeledesignand Karlee Porter @karleeporterdesignWant More Quilting Business Content?

In part three of this series, some serious research has been done on the motor home market in China. We're talking market share, we're talking core competitive advantages, we're talking high-end markets and low-end markets. Learn some of this very important marketing speak in this Chinese lesson. Episode link: https://www.chinesepod.com/1846

Most brands chase trends after they peak, missing the real opportunity. Avery Akkineni, CMO at VaynerX, bridges strategic vision with tactical execution through her unique experience launching VaynerMedia APAC and advising Meta, TikTok, and Salesforce on emerging platforms. She reveals her "day trading attention" framework for spotting underpriced channels before competitors, the owned-earned-paid testing methodology that validates creative before media spend, and live shopping strategies that generated million-product sales in minutes across global markets.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Most global brands dilute their message when scaling across markets. Ridhima Thukral, Global Brand Director at Unilever, proves the opposite. Iconic brands become lighthouses that deepen their core philosophy while expressing it locally across countries. She reveals how Dirt Is Good maintains one human truth about play and discovery, while manifesting as football in Brazil and Holi festivals in India. You'll discover her framework for separating human truths from trends, her method for using AI to handle the 80% while humans focus on the crucial 20%, and why stepping back to understand your brand world is marketing's most underrated strategy.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Nitzan Mosery is a serial entrepreneur, coach, investor, and host of the Traveling Investor radio show. With decades of experience across diverse industries—including renovation, hospitality, and jewelry—Nitzan eventually found his calling in multifamily real estate. Through firsthand trial and error, he built a powerful investing career focused on passive income, team scalability, and creative financing strategies. Nitzan is the founder of Multifamily Empire and teaches others how to build long-term wealth through value-add multifamily assets in emerging U.S. markets.     Make sure to download our free guide, 7 Questions Every Passive Investor Should Ask, here.     Key Takeaways Always verify tenant quality, market conditions, and neighborhood dynamics before acquisition Don't fall in love with the property, fall in love with the numbers Build systems and hire around your own zone of genius to scale effectively Trust is built by consistent visibility, social proof, and delivering real hands-on performance Capital raising only works if you've invested time building authentic investor relationships     Topics From Restoration to Rentals How Nitzan transitioned from flipping houses and restoration to multifamily rentals The cash limitation problem that pushed him toward syndication and scaling Hard-Earned Lessons from Early Deals His early duplex in Chicago and fourplex in West Palm, and what went wrong Why failing to verify tenants, management, and neighborhoods cost him What Passive Investors Really Care About How he used mistakes to refine screening, team-building, and due diligence The red flags with PMs who own local units, and how to ask smarter vetting questions Demographics, Market Research, and Value-Add That Actually Works Why Nitzan relies on a dedicated demographer to track population flows How his team validates value-add returns by examining proven rent comps Raising Capital with Intent Why "money will come if the deal is good" is only half true Why educating and nurturing your network before a deal is critical to raising capital Positioning Yourself for Institutional or Family Office Capital The exact conversation that unlocked a relationship with a family office Why showing up consistently (online and in-person) builds trust over time    

This is a free preview of a paid episode. To hear more, visit spirituallyambitious.substack.comIf you're spinning your wheels trying to clarify your ideal client or create offers that actually land—this episode is your blueprint. I'm going to pull back the curtain on the exact method I used to identify and validate my niche using 1:1 market research interviews.You'll learn:* The real mindset shift that helps you confidently reach out for market research calls—without worrying about “bothering people”.* How to find the right people for your interviews—even if you're starting from scratch.* The exact questions to ask that will give you magnetic content ideas and instant offer clarity.Press play now and learn how to confidently use market research interviews to position yourself like a pro and attract your dream clients faster. This post is part of The $100K Healer. Click here to subscribe for $9/ month.

In the latest solo episode of the Happy Hustle Podcast, I dive into 24 AI tools that you can integrate into your business to streamline operations, enhance customer service, and boost productivity. Whether you're a small startup or a booming enterprise, these tools are game-changers. Here's a sneak peek of what you'll discover:Task Automation: Streamline your operations with tools like Zapier and IFTTT.Scheduling: Say goodbye to endless back-and-forth emails with Calendly and Acuity Scheduling.Inventory Management: Keep track of your stock effortlessly with TradeGecko and Fishbowl Inventory.Financial Management: Simplify your bookkeeping with QuickBooks and Expensify.Customer Service: Enhance your customer interactions with Drift, Intercom, and Zendesk.Market Research: Get ahead of trends with Crimson Hexagon and TalkWalker.And that's just the beginning! Listen to the full episode now and discover how all these AI tools can help you save time, reduce costs, and scale your business faster than ever before. Plus, I've included some awesome pro tips to ensure you make the most out of each tool.Connect with Cary!https://www.instagram.com/cary__jack/https://www.facebook.com/SirCaryJackhttps://www.linkedin.com/in/cary-jack-kendzior/https://twitter.com/thehappyhustlehttps://www.youtube.com/channel/UCFDNsD59tLxv2JfEuSsNMOQ/featured Get a free copy of his new book, The Happy Hustle, 10 Alignments to Avoid Burnout & Achieve Blissful Balance (https://www.thehappyhustlebook.com/)Sign up for The Journey: 10 Days To Become a Happy Hustler Online Course (http://www.thehappyhustle.com/Journey)Apply to the Montana Mastermind Epic Camping Adventure (https://caryjack.com/montana)“It's time to Happy Hustle, a blissfully balanced life you love, full of passion, purpose, and positive impact!”Episode sponsor BIOptimizers Magnesium BreakthroughThis stuff is a game-changer! Magnesium Breakthrough packs all 7 forms of magnesium, designed to support stress management, promote muscle relaxation, regulate the nervous system, control stress hormones, boost brain function, increase energy, and enhance sleep.I take 2 capsules before bedtime, and it's been a game-changer for me. The best part is, BIOptimizers offer a risk-free.

Brad thinks Kickstarter is the right place to go for a Brazilian cartoonist who wants to have his work re-published in English, but Dave thinks his co-host is Lost in Translation. Then, the dynamic duo gives some advice to a pro-am cartoonist who just lost their day job and is considering making the move to full-time cartooning. But first, Brad and Dave share some comic convention horror stories.SummaryIn this episode of ComicLab, hosts Brad Guigar and Dave Kellett discuss the chaotic experiences of comic conventions, the challenges of translating comics for the English market, and the importance of building an audience. They also provide advice for cartoonists who have been laid off, emphasizing the need for financial stability. The conversation touches on the realities of comic publishing and the necessity of having an emergency fund when transitioning to full-time cartooning.TakeawaysComic conventions can be chaotic and noisy environments.Translation of comics can be a significant time investment.Building an audience is crucial before launching a comic.Kickstarter can serve as a market research tool for comics.Having an emergency fund is essential for transitioning to full-time cartooning.The comic market in North America is larger than in Brazil.It's important to consider the demand for your work before translating it.Creating new work may be more beneficial than translating old work.Networking and social media can help build an audience for new comics.Financial stability is key when considering a career in comics. You get great rewards when you join the ComicLab Community on Patreon$2 — Early access to episodes$5 — Submit a question for possible use on the show AND get the exclusive ProTips podcast. Plus $2-tier rewards.If you'd like a one-on-one consultation about your comic, book it now!Brad Guigar is the creator of Evil Inc and the author of The Webcomics Handbook. Dave Kellett is the creator of Sheldon and Drive.