Podcasts about Market research

If a brand is no longer what a company says it is, but the sum of every experience a customer has, what does that mean for the marketing department's role in the organization?Agility requires more than just adapting to market changes; it demands a fundamental shift from broadcasting a message to engineering an experience. It requires a willingness to unlearn old definitions of brand and embrace a new reality where customer perception is the ultimate truth.Today, we're going to talk about what some are calling a "reformation" in branding. It's a move away from the traditional model of logos, slogans, and campaigns, and toward a new understanding where the brand is the cumulative effect of every single customer interaction. This shift has massive implications for organizational structure, strategy, and how we measure success.To help me discuss this topic, I'd like to welcome, Lou Carbone, Professor of Practice, Michigan State University & Founder/Chief Experience Officer at Experience Engineering. About Lou CarboneLou Carbone, often called the "Godfather of Experience Management," has been a pioneer in experience engineering since the 1980s. He's a globally recognized thought leader, author of Clued In (Fast Company's Reader's Choice Award winner), and co-author of award-winning research like “Sticktion.” He developed the proprietary Experience Engineering® methodology and has advised top organizations including Microsoft, IBM, John Deere, Pizza Hut UK, Allstate, and the UAE government. A frequent keynote speaker and guest lecturer at leading business schools, he's also Professor of Practice at Michigan State University, shaping future leaders in customer experience. His innovations, like the Paperless Rental Agreement at National Car Rental, have become industry standards. He holds a Distinguished Alumni Award from Thiel College, where he also served as Board Chair, and is active on several healthcare and academic boards including Brown College. Lou also serves as a Professor of Practice in the Eli Broad Business College at Michigan State University, teaching within the Masters of Market Research and Analytics program, as well as the startup of the Masters degree in Customer Experience Management.Lou Carbone on LinkedIn---------- Resources ---------- Experience EngineeringThe Agile Brand podcast is brought to you by TEKsystems. We're proud to be a media partner for #MAICON26 - Oct. 13-15! Learn how AI can power your marketing and business and help you grow smarter. Use code AGILE150 to save! Reach your customers with Reddit. Spend $500 in ad spend, get $500 back in ad credit! Chaser is the only Slack-native project management platform that helps teams turn messages into tracked tasks, automate follow-ups, and maintain team-wide visibility, without adopting another tool. Now integrated with Claude and other GenAI tools. Learn more at trychaser.com and use code AGILEBRAND for a 3-month free trial (normal trial is 14 days).The most influential minds in software, AI, and engineering leadership will be at WeAreDevelopers World Congress North America, September 23-25 in San Jose.Start building your own apps with Replit and get $20 off. Enjoyed the show? Tell us more at and give us a rating so others can find the show.Connect with Greg on LinkedInDon't miss a thing: get the latest episodes, sign up for our newsletter and more.Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology.The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. Hosted on Acast. See acast.com/privacy for more information.

Performance marketing gets you noticed, but it can't scale you forever. Marcelo Kertész, CMO of MANSCAPED, turned a brand built on awkward jokes into the number three electric grooming brand in the US. All this while outmaneuvering competitors decades older by knowing exactly when to shift gears. He breaks down "The Great Rebalance" from D2C conversion campaigns to full-funnel brand building, why zooming out from seven-day attribution windows to six-month brand performance changes everything, and the difference between consumer insights and human insights. These are the emotional truths data alone can't capture. You'll also learn why listening to consumers with intention beats letting the "popular vote" make your decisions for you.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

If a brand is no longer what a company says it is, but the sum of every experience a customer has, what does that mean for the marketing department's role in the organization?Agility requires more than just adapting to market changes; it demands a fundamental shift from broadcasting a message to engineering an experience. It requires a willingness to unlearn old definitions of brand and embrace a new reality where customer perception is the ultimate truth.Today, we're going to talk about what some are calling a "reformation" in branding. It's a move away from the traditional model of logos, slogans, and campaigns, and toward a new understanding where the brand is the cumulative effect of every single customer interaction. This shift has massive implications for organizational structure, strategy, and how we measure success.To help me discuss this topic, I'd like to welcome, Lou Carbone, Professor of Practice, Michigan State University & Founder/Chief Experience Officer at Experience Engineering. About Lou CarboneLou Carbone, often called the "Godfather of Experience Management," has been a pioneer in experience engineering since the 1980s. He's a globally recognized thought leader, author of Clued In (Fast Company's Reader's Choice Award winner), and co-author of award-winning research like “Sticktion.” He developed the proprietary Experience Engineering® methodology and has advised top organizations including Microsoft, IBM, John Deere, Pizza Hut UK, Allstate, and the UAE government. A frequent keynote speaker and guest lecturer at leading business schools, he's also Professor of Practice at Michigan State University, shaping future leaders in customer experience. His innovations, like the Paperless Rental Agreement at National Car Rental, have become industry standards. He holds a Distinguished Alumni Award from Thiel College, where he also served as Board Chair, and is active on several healthcare and academic boards including Brown College. Lou also serves as a Professor of Practice in the Eli Broad Business College at Michigan State University, teaching within the Masters of Market Research and Analytics program, as well as the startup of the Masters degree in Customer Experience Management.Lou Carbone on LinkedIn---------- Resources ---------- Experience EngineeringThe Agile Brand podcast is brought to you by TEKsystems. We're proud to be a media partner for #MAICON26 - Oct. 13-15! Learn how AI can power your marketing and business and help you grow smarter. Use code AGILE150 to save! Reach your customers with Reddit. Spend $500 in ad spend, get $500 back in ad credit! Chaser is the only Slack-native project management platform that helps teams turn messages into tracked tasks, automate follow-ups, and maintain team-wide visibility, without adopting another tool. Now integrated with Claude and other GenAI tools. Learn more at trychaser.com and use code AGILEBRAND for a 3-month free trial (normal trial is 14 days).The most influential minds in software, AI, and engineering leadership will be at WeAreDevelopers World Congress North America, September 23-25 in San Jose.Start building your own apps with Replit and get $20 off. Enjoyed the show? Tell us more at and give us a rating so others can find the show.Connect with Greg on LinkedInDon't miss a thing: get the latest episodes, sign up for our newsletter and more.Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology.The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. Hosted on Acast. See acast.com/privacy for more information.

In this episode, MichaelAaron and Richard challenge some of marketing's biggest assumptions about consumer research. They explore why people often can't explain their own decisions, why A/B tests outperform surveys, and how observing real behavior leads to stronger insights and better marketing decisions. 

Artificial intelligence is changing the way marketers build products, optimize campaigns, and drive business growth. In this episode of Backstory on Marketing and AI, we explore why experimentation has become one of the most valuable competitive advantages in modern marketing.The discussion covers AI-powered experimentation, predictive analytics, conversion rate optimization, custom AI tools, and AI enabled Market Research. Learn why marketers should focus on solving meaningful business problems instead of simply automating existing tasks.You'll also discover how organizations can build AI solutions around their existing marketing technology stack rather than replacing it entirely. The conversation explains how experimentation, customer data, and predictive models help prioritize high-impact marketing initiatives while improving overall performance.Additional topics include AI governance, marketing technology, growth optimization, custom dashboards, product management, AI development, and practical advice for marketers looking to build valuable AI skills.Whether you're a marketing executive, entrepreneur, agency owner, or someone beginning a career in marketing, this episode provides actionable insights into using AI strategically to create measurable business results.

"It may not be what you want to hear, but it's better to know it before you sink an enormous amount of time and energy and then realize that that's only one third of the project."In this episode of the Sunlight Tax Podcast, I break down the 7 stages of writing a nonfiction book and share what I've learned from my own publishing journey. From developing a compelling book proposal and securing a publishing deal to writing, editing, launching, and marketing your book, I walk through the key steps every aspiring author should understand.We also explore how a nonfiction book can do more than share your ideas. It can help grow your business, establish your authority, attract new opportunities, and strengthen your personal brand. Whether you're thinking about writing your first book or are already deep in the process, this episode offers practical insights into turning your expertise into a book that creates lasting impact.Also mentioned in today's episode:04:56 Housekeeping and Personal Update08:58 Differences Between Fiction and Nonfiction Publishing10:52 The Importance of Marketing and Audience Engagement14:59 Steps After Securing a Book Deal18:11 Long-term Book Business Planning19:07 Platform and Audience Building22:03 Market Research and Audience Targeting22:50 Financial Aspects of Writing a Book29:09 Book Promotion and Publicity Tours32:09 Motivations for Writing a Book33:04 Creating a Meaningful and Impactful Book35:00 Reader Engagement and FeedbackIf you enjoyed this episode, please rate, review and share it! Every review makes a difference by telling Apple or Spotify to show the Sunlight Tax podcast to new audiences.Episode Links:Get my Tax Help on SubstackGet your FREE visual guide to tax deductionsOrder my book: Taxes for Humans: Simplify Your Taxes and Change the World When You're Self-Employed Get full access to Taxes For Humans at sunlighttax.substack.com/subscribe

The biggest brands have the most data and act on it slowest. Patrick O'Toole, CMO of Unleashed Brands, has led billion-dollar brands at PepsiCo and Burger King. Now, he's rebuilding an entire marketing function from scratch with AI at the center, giving him a rare view from both worlds. Pat breaks down the 70-20-10 model for balancing proven tactics with true experimentation, shows how feeding NPS and Google reviews through a behavioral-economics-trained LLM uncovered hidden consumer motivators competitors miss, and explains why every AI insight still gets validated through traditional methods before it ships. You'll hear how to move fast without losing the human expertise (and consumer truth) that makes the work actually land. Pat also hints at Unleashed Brands' newly-launched KidHub, a new family app designed to help parents manage their children's activities while giving them greater visibility into the confidence, resilience and life skills being built along the way.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This week, Brad and Dave discuss one of the easiest traps for independent creators to fall into: Outsourcing important business or creative decisions to reader polls. Audience feedback can be useful, but when creators ask readers to steer decisions about Patreon tiers, Kickstarter rewards, publishing strategy, or creative direction, they often get noisy, contradictory advice that can lead them away from their own best judgment. Topics covered in this episode include: Why readers are experts in consumption, not creation The danger of asking your audience to make business decisions for you Brad's cautionary tale from his early days as a newspaper designer Why negative comments carry more psychological weight than positive ones The difference between listening to readers and asking readers to decide Why feedback should be treated as a compass, not a steering wheel How polling readers can create factions and resentment among backers Why creators should rely first on their own instincts, goals, and judgment The value of seeking advice from trusted peers and experienced professionals Why no single expert — including ComicLab — should be treated as the only authority Dave's hierarchy of advice: Heart and mind first, peers and pros second, passive reader feedback third Erika Moen's thoughtful counterpoint about social-media assistants How a social-media assistant can protect creators from harassment, criticism, and burnout The difference between a social-media assistant as a partner versus a replacement Plans and possibilities for future live ComicLab events Dave's San Diego Comic-Con appearance at Booth 1228, including free ComicLab pins for listeners A listener question about “boomer humor” and whether it should be taken as an insult The difference between old-fashioned joke structure and out-of-touch subject matter Why traditional setup-and-punchline comedy still works How Reddit comments often reflect meme culture more than thoughtful criticism When repeated criticism might be worth filtering for a useful grain of truth Why creators should protect their confidence while staying open to thoughtful feedback You get great rewards when you join the ComicLab Community on Patreon$2 — Early access to episodes$5 — Submit a question for possible use on the show AND get the exclusive ProTips podcast. Plus $2-tier rewards.If you'd like a one-on-one consultation about your comic, book it now!Brad Guigar is the creator of Evil Inc and the author of The Webcomics Handbook. He is available for personal consultations. Dave Kellett is the creator of Sheldon and Drive. He is the co-director of the comics documentary, Stripped.

What if your most "customer-obsessed Marketing” is built on stuff your customers don't actually do? Molly Strawn-Carreño is Director of Brand Growth at AYTM, and she's spent years getting researchers and Marketers to finally speak the same language. She sits down with Daniel to break down what real market research looks like now that AI is in every Marketer's toolkit. They dig into the “Say-Do Gap,” aka the canyon between what people tell you (like in a survey) vs what they actually purchase (like, organic strawberries for the kids, very much NOT-organic broccoli for the husband). Molly shares how to word your questions so people give you the truth instead of an aspirational highlight reel. Plus she calls out exactly where AI earns its keep in research (chewing through mountains of historic data, narrowing 50 options down to 3) and where AI face-plants (predicting the next weird trend, because no model saw tinned fish charcuterie boards coming). And she lays out the Marketing hill she'll die on: Marketing and sales have to work together, and good Marketers own the entire customer lifecycle, not just the second a lead converts. Wrike brings structure, visibility, and accountability to work, so companies can make better business decisions, improve efficiency, and reduce risk. Learn more at https://wrike.com/tmm Follow Molly: LinkedIn: https://www.linkedin.com/in/molly-strawn Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Welcome to Episode 150 of ShiftLess! We made it to a major milestone, and we wouldn't have it any other way than doing what we do best: bicycles and conspiracy theories.This week, Kevin brings actual facts and market research to the table after spending a 100-degree weekend observing riders at the North Shore Trailhead during the Mountain Bike Free For All / Hell on Wheels event. We dive deep into the data to find out what the current mountain bike landscape really looks like—and the disparity between the endurance crowd and the general population might surprise you. From the exact split of flats versus clipless pedals to the surprising surge of e-bike riders looking like they're ready for a motocross rally, we break down what we saw on the dirt.Plus, we talk about the booming Hispanic mountain bike community in DFW, recap the shattered course records at the 2026 Tour Divide, and dig into the UCI's bizarre rulings on 32-inch wheels. Brad also introduces the newest member of his family (a rescue pup named Lawrence) and shares his final thoughts on the series finale of The Bear.In This Episode, We Cover:North Shore Market Research: Surprising stats on flats vs. clipless, drop bars, and helmetless riders on a 100-degree Texas day.Brand Sightings: Why Cannondale is everywhere and Trek is nowhere to be found.The E-Bike Evolution: Why are e-bike riders wearing full-face helmets and body armor for a casual trail ride?Endurance Mountain Biking: The massive growth of the Hispanic MTB community in North Texas keeping the old-school XC spirit alive.The 32-Inch Wheel Conspiracy: Canyon's new prototype, negative drop stems, and the UCI's hypocritical stances.2026 Tour Divide Records: Massive shoutouts to the new Men's, Women's, and Single Speed overall record holders.Pop Culture & Pups: A deep dive into The Bear Season 5 (Spoilers!) and the story behind Brad's new dumped puppy, Lawrence.Support the Show & Local Food!Don't miss out on Brad's upcoming Sagamore Spirits dinner on July 11th. Incredible menu, fantastic whiskey, and great times. Grab your seat at eatatfam.com."If you dedicate a calendar year to riding a rigid or hardtail mountain bike, your momentum conservation and line picking will go through the roof. You can't buy that experience for $10,000." Hit subscribe, leave us a review, and as always: Go ride your bike. Episode 150: North Shore Trailhead Survey, E-Bike Gear Culture, and Endurance MTB's Next Chapter00:00 Episode 150 Kickoff01:03 Trailhead Survey Plan02:23 Endurance Event Setup05:01 Lost Rider Story07:05 Beginner Trail Confusion10:45 Endurance Survey Results17:04 Language Shift Insight20:05 General Crowd Tick Sheet23:53 Gear Stats Helmets E Bikes37:27 Bike Brands Surprise42:13 E Bike Culture Clash46:09 Skills Over Equipment48:54 Gatekeeping vs Bashing50:35 E-Bikes and Trail Skills52:06 Motocross to MTB Pipeline53:15 Big Brands at Events55:29 Canyon 32-Inch Prototype01:00:18 Research Banter and Caleb01:01:02 New Puppy Lawrence01:05:36 Dumped Dogs and Empathy01:07:01 The Bear Final Season01:18:15 Tour de France Preview01:21:21 Tour Divide Records01:24:57 Wildfires and Saharan Dust01:26:24 Cycling News and World Cup01:29:38 32-Inch Wheels and UCI01:31:15 Endurance MTB Plans01:35:31 Wrap Up and Dinner Plug

Artificial intelligence is changing how businesses operate, but implementing AI successfully requires much more than choosing the right tools. In this episode of Backstory on Marketing and AI, we explore why many AI projects fail and how organizations can build practical AI systems that deliver measurable business value.The discussion covers the importance of creating a strong marketing strategy before automation, defining your Ideal Customer Profile, building repeatable workflows, and providing AI with the context it needs to produce meaningful results. You'll also learn why customer feedback, engagement data, and AI enabled Market Research are essential for improving AI-generated content over time.Additional topics include workflow automation, content creation, AI implementation frameworks, marketing qualified leads, feedback loops, prompt engineering, Claude, automation platforms, and practical advice for marketers looking to stay competitive in an AI-first world.Whether you're a business owner, marketer, consultant, or agency leader, this episode provides practical insights you can immediately apply to improve your AI strategy and marketing performance.To learn more about Bandsaw AI, visit: http://bandsaw.ai/

Recorded live at SocialWest 2026 in Calgary, Charlie Grinnell, co-CEO of Rightmetric, joins host Lindsay Smith to explore why the data brands have been collecting about themselves is only half the story.Rightmetric helps North America's leading consumer brands harness external digital data across social, search, web, app, and ad spend to uncover what Charlie calls outsights: intelligence derived from how people actually behave online rather than what they say in a survey or focus group.Charlie breaks down why traditional segmentation falls short, how AI has turbocharged the ability to count and interpret behavioral signals at scale, and what it looks like when a brand finally sees the full picture of their audience rather than the one they assumed was there.Because there's a big difference between what people say they do and what they actually do.Edited and produced by Takt.

AI and Marketing are evolving rapidly as search engines become increasingly powered by artificial intelligence. In this episode of Backstory on Marketing and AI, we discuss how businesses can improve visibility in AI search environments.The conversation explores authority building, entity optimization, AI enabled Market Research, and the importance of trust in digital marketing. Learn why structured information, Google Business Profiles, and authoritative content are becoming essential for business success.The episode also discusses information gain, AI-driven search behavior, and how businesses can adapt to changing customer expectations.Whether you are a marketer, business owner, or digital strategist, this episode provides valuable insights into the future of AI and Marketing.

Tonight, we delve into the market movements with WealthStrat, unpack the latest consumer confidence figures with John Loos, understand the revision of global economic outlook with Bureau of Market Research, hear more about Europa Air landing in SA with Guy Leitch, unpack the investment case behind Wimbledon with Africa Sports United, and in our Property Insights, we discuss the world of home improvements with Tiletoria. SAfm Market Update - Podcasts and live stream

Most legacy brands fail when they're too scared to be brave. Boris Dolkhani, CMO at Robert Bosch GmbH, transformed a 139-year-old engineering company into a modern storytelling powerhouse with campaigns like "Like a Bosch" and their first-ever Super Bowl appearance. He reveals the "gut feeling" framework that guides creative decisions beyond data, the cultural conversation strategy that generated 10 billion media impressions on a limited budget, and why shifting too much spend toward performance marketing kills the brand storytelling that drives long-term growth.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Paulita David, VP, Head of U.S., Large Customer Sales at Reddit, unpacks how brands are tapping into Reddit's communities for sharper consumer insights, real-time cultural signals, and a deeper understanding of what drives decision-making online. For more on what's moving the industry, head to The Current: https://www.thecurrent.com/ Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In deze aflevering draait alles om bezit, geld en materialisme. Eva gaat op bezoek bij Alain, een babyboomer en oude huisvriend, die als freelance fotograaf zijn hele leven heeft rondgereisd, gewerkt en gewoond op uiteenlopende plekken - van Saint-Tropez tot Portugal - zonder ooit een eigen huis te kopen of een gezin te stichten. Geen bewuste levenskeuze, maar gewoon hoe het leven liep. En toch blijkt hij, ondanks ziekte en momenten zonder geld, opvallend tevreden en zonder spijt. Samen onderzoeken we waarom babyboomers net de meest materialistische generatie werden na een jeugd als idealistische hippies, en wat dat ons leert over de relatie tussen bezit en geluk. Maaike duikt in onderzoek over materialisme als copingmechanisme en waarom geld uitgeven aan ervaringen en anderen je gelukkiger maakt dan uitgeven aan spullen. Ook delen, minimaliseren en het Japanse concept 'ma' (leegte) komen aan bod - net als de visie van het Generatie Alpha-panel, voor wie autodelen en tweedehands kopen allang de normaalste zaak van de wereld is. Extra bronnen: Onderzoek naar gehechtheid aan een plaats: Leila Scannell, Robert Gifford, Defining place attachment: A tripartite organizing framework, Journal of Environmental Psychology, Volume 30, Issue 1, 2010, Het boek ‘The high price of materialism’ van Tim Kasser Onderzoek van het Pew Research Center over Gen Z/millennials en kinderwens Elizabeth Dunn & Michael Norton schreven een boek over waar je best je geld aan uitgeeft om gelukkig te worden: Happy Money: The Science of Smarter Spending (2013). Sonja Lyubomirsky onderzocht agency en welzijn (o.a. info uit haar boek The How of Happiness, 2008). De Easterlin Paradox is door Richard Easterlin bedacht in 1974, het oorspronkelijk artikel heet "Does Economic Growth Improve the Human Lot?". Het onderzoek naar de capsule wardrobe van Aurora is dit: Bardey, A., Booth, M., Heger, G., & Larsson, J. (2022). "Finding yourself in your wardrobe: An exploratory study of lived experiences with a capsule wardrobe." International Journal of Market Research, 64(1), 113–131. Meer over vrijwillige eenvoud en welzijn vind je in dit overzichtsartikel “From Consumer Alienation to Voluntary Simplicity” (2025) See omnystudio.com/listener for privacy information.

95% of senior marketing leaders are already using or planning to use synthetic data within 12 months. So why are so many marketers still on the fence?In this episode, Elena, Angela, and Rob talk with Peter Weinberg, co-founder of Evidenza and former head of research at LinkedIn's B2B Institute. They discuss where to start with synthetic audiences, how to assess accuracy, and why brand building still matters as AI changes how people search and decide.Topics covered:•    [00:00] Introductions and what synthetic research actually is•    [03:00] Why 95% of marketing leaders plan to use synthetic data within 12 months•    [05:00] Synthetic research really replaces ignorance, not traditional surveys•    [09:00] How to evaluate accuracy in synthetic research tools•    [10:30] Where marketers should start: find the white spaces first•    [16:00] Why AI can be creative and what 'temperature' means for marketers•    [24:00] Why brand still matters in an AI-driven search world•    [28:00] How Evidenza applied Ehrenberg-Bass principles to build their own brand•    [34:00] Why more real-time data can lead to worse decisionsTo learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter.Resources:2025 Qualtrics Article: https://www.qualtrics.com/articles/strategy-research/synthetic-research-breakthrough/Peter's LinkedIn: https://www.linkedin.com/in/weinbergpeter/Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts.

Marketing and insights teams speak different languages when building cultural relevance. Radhika Duggal, CMO of Major League Soccer, and Bettina Garibaldi, Chief Marketing Officer for FIFA World Cup 26™ New York New Jersey, reveal how soccer earned its place in American culture through three decades of patient community building. They share the "attention and spectacle" framework that transformed MLS marketing, the "participation is the new reach" strategy driving World Cup engagement, and how both organizations convert global moments into lasting local fandom through authentic cultural integration. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Join this episode of DM Radio as host Eric Kavanagh speaks with Kamila Zahradnickova of Lakmoos and Tim Lidman of Clyde about two distinct but transformative applications of AI. Learn how Lakmoos uses mathematical simulation models and AI-powered digital twins to help organizations test products, campaigns, and business decisions before launching them in the real world. Next, learn lessons from building and selling ThinkTank to Accenture and why SaaS is evolving - not disappearing - as AI-native applications reshape software design and user experiences.  Explore how AI is changing everything from market research and customer insights to enterprise workflows and software development.

Discover how AI and Marketing are reshaping PR workflows. This episode covers platforms like HARO and Connectively, showing how AI-enabled Market Research connects experts to journalists. Learn the balance between AI efficiency and human authenticity in pitches. Explore AI detection tools like Pangram and understand how PR credibility affects AI search results. Perfect for marketers, PR pros, and business owners seeking visibility.

Stewart Alsop sat down with Michael Shackelford to discuss their experiences building applications through vibe coding—the practice of using AI to create software without traditional programming expertise. Stewart, who runs the AI Whispers community in Buenos Aires and hosts the Crazy Wisdom podcast (with over 660 interviews), shared how he went from teaching people prompt engineering to building his own video conferencing software as a Riverside.fm replacement, while Michael opened up about his year-long journey creating Genrupt Inc, an AI-powered content generation tool for e-commerce sellers. The conversation covered everything from the decline in quality of Claude's reasoning capabilities and how Chinese companies used distillation attacks to copy Anthropic's models, to the importance of spaced repetition systems for managing knowledge in the age of LLMs, with both sharing battle-tested prompting strategies like asking AI to "explain it to me in genius terms" and using deep research queries to reverse engineer how competitors build their products.Show Notes:- Dan Martell's book "Buy Back Your Time" was mentioned as one of the best business books for thinking about life and business- Check out John Vervaeke's "Awakening from the Meaning Crisis" for understanding relevance realization and why AI fundamentally cannot determine what's relevant to humans without being toldTimestamps00:00 Michael discusses being exhausted from getting his app ready for launch, working nonstop with AI to prepare landing page for podcast traffic driving beta signups05:00 Stewart explains starting AI Whispers in Buenos Aires after leaving OpenAI vendor company, meeting early adopters like Torin who was building mind-reading EEG technology10:00 Discussion of how corporations resist AI adoption due to political games and job security fears while some companies use AI as excuse for pandemic-era layoffs15:00 Stewart describes teaching workshops on using LLMs as linguistic tools rather than coding tools, noting technical people often lack humanities background needed for prompting20:00 Explaining chatbot wrappers, API calls, and how Anthropic's reasoning quality declined after Chinese distillation attacks copied their secret sauce developed with philosophers25:00 Technical discussion of model training, fine-tuning versus RAG for new information, and different approaches to updating AI knowledge beyond initial training30:00 Stewart describes building podcast recording software to replace expensive Riverside, struggling with syncing audio and video files across different computer clocks35:00 Discussion of critical factors in vibe coding, discovering unknown technical requirements, and how AIs don't automatically reveal missing information40:00 Stewart's reverse engineering process using deep research function to study competitors' hiring and technology stacks, separating planning agents from coding agents45:00 Prompting techniques including "explain like I know everything" and using spaced repetition systems to capture valuable prompts and technical knowledge50:00 Michael explains his Generux app for generating ecommerce content using Amazon review data analysis to inform high-converting listing images and videos55:00 Discussion of founder mentality involving self-delusion about project timelines, Michael working nine-plus hours daily for nine months on app development60:00 Comparing Amazon's expert software to prosumer software approach, discussing distribution challenges and future robotics applications for customized products65:00 Stewart demonstrates spaced repetition app for memory improvement and knowledge retention, explaining relevance realization problem that AI agents cannot solve without embodimentKey Insights1. Stewart Alsop started AI Whisperers in Buenos Aires after leaving his role at Invisible Technologies, which was OpenAI's largest vendor for RLHF work. He noticed that machine learning engineers at tech companies lacked the humanities background needed to properly interact with large language models, which are fundamentally linguistic tools. This led him to create weekly workshops teaching non-technical people how to use AI effectively, running events every Thursday for two years straight. The group attracted intense geeks from the start and eventually led to Stewart speaking right after Vitalik Buterin at DevConnect, marking a significant milestone for the community.2. Large corporations are resistant to AI adoption due to multiple factors including political dynamics within organizations and employees fearing job loss. Many companies that grew during the pandemic are now using AI as an excuse to downsize when the real issue is inefficiency from rapid expansion. Stewart observed that even technical people in machine learning often don't understand how to properly use AI tools because they lack linguistic and humanities training. The fundamental problem is educational, requiring companies to train people how to use these new tools while those same people resist learning them.3. Vibe coding has evolved significantly with Claude Code being a game changer that reduced the technical barrier to entry. Before Claude Code, developers needed substantial technical knowledge to work through constant doom loops and debugging cycles. The success of coding AI tools stems from thirty years of testing infrastructure that provides clear yes or no feedback on whether code works. This infrastructure doesn't exist in the same way for manufacturing, science, and other fields, which is why software became the dominant area for AI assistance initially.4. Claude's quality degradation over recent months resulted from multiple factors including distillation attacks by Chinese companies who reverse engineered Anthropic's reasoning capabilities. Anthropic had hired philosophers, sociologists, and psychologists to develop exceptional reasoning in Claude 4.5, but this was expensive to run. When Chinese models like Kimi copied these capabilities at one tenth the cost, and when mainstream users flooded the platform before Anthropic's planned IPO, the company had to reduce quality to manage computational costs. This represents a significant loss for power users who relied on Claude's superior reasoning abilities.5. Stewart built a podcast recording application to replace Riverside because he needed API access to automate workflows, which Riverside wanted one thousand dollars monthly to provide. The technical challenge involves syncing audio and video from local recordings on multiple computers with different clocks through a server, then merging them so voices match lip movements. This problem requires understanding complex timing issues across different network conditions and file formats. Stewart has been working through AI psychosis for months on this FFMPEG pipeline problem, illustrating how vibe coding still requires building intuition about technical problems even without traditional coding knowledge.6. The transition from expert software to prosumer software represents a major opportunity for AI-enabled tools. Expert software like Photoshop, Blender, and terminal interfaces have extreme complexity that intimidates beginners, but AI is making these capabilities accessible through natural language. The reign of specialists is ending as generalists with broad knowledge and curiosity can now build complete applications by leveraging AI to fill technical gaps. This shift particularly benefits entrepreneurs and founders who specialize in getting into difficult situations and figuring them out, even when they originally thought tasks would be easier than they turned out to be.7. Building applications with AI requires accepting massive time investments beyond initial estimates and developing strategies for overcoming knowledge gaps. Michael estimated his ecommerce content generation app would take months but spent nearly a year working over nine hours daily, while Stewart spent months solving audio-video sync issues. Success requires using tools like deep research to understand how competitors solve problems, maintaining separate planning and coding agents, and learning to ask the right questions. The key insight is that vibe coders can achieve ninety percent of functionality independently, but the final ten percent often requires understanding specific technical concepts that AI cannot intuit without proper context and domain knowledge.

HELP US IMPROVE THE PODCAST - TAKE THIS 3 MIN SURVEY:https://forms.gle/fRTV2YiJqncKVpFh7WEBINAR LINK:https://shawnmoore.clickfunnels.com/optiniyvvg89sWant to learn more about Vodyssey or start your STR journey. Book a call here:https://meetings.hubspot.com/vodysseystrategysession/booknow?utm_source=vodysseycom&uuid=80fb7859-b8f4-40d1-a31d-15a5caa687b7FOLLOW US:https://www.instagram.com/vodysseyshawnmoorehttps://www.facebook.com/vodysseyshawnmoore/https://www.linkedin.com/company/str-financial-freedomhttps://www.tiktok.com/@vodysseyshawnmooreCONTACT US:support@vodyssey.comPROPERTIES:https://www.airbnb.com/rooms/1667348904350233215?unique_share_id=26c563d9-be21-4667-80da-13b9daf699d1&viralityEntryPoint=1&s=76&source_impression_id=p3_1777312723_P3yexqjgooDm6_UcChapters00:00:00 Intro00:03:05 Background and Motivation for Short-Term Rentals00:05:50 Understanding Tax Benefits and Investment Strategy00:08:45 Family Involvement and Personal Use of Properties00:11:59 The Setup Process: Challenges and Fun00:15:05 Market Research and Property Selection00:17:59 DIY Approach vs. Turnkey Solutions00:20:50 Designing for Success: Standing Out in the Market00:25:02 Designing for Success: The Importance of Aesthetics00:28:42 Navigating Launch Delays: Planning and Execution00:31:19 The Power of Local Expertise: Finding the Right Realtor00:36:10 Performance Metrics: Analyzing Launch Success00:41:02 Lessons Learned: Embracing Challenges in the Process

Building a brand that lasts requires a bundle of promises, an uncompromising dedication to craft, and a healthy dose of grit. Monica Nassif, the force behind Mrs. Meyer's Clean Day, didn't just disrupt a tired $30 billion category—she bottled a legacy. From raising capital to fueling creative muscle, she knows exactly what it takes to turn an authentic story into a market-shifting powerhouse. What You'll Learn in This Episode - How training your eyes to notice beauty helps you identify distracting retail clutter and build an uncompromising premium brand - Why a former Target speechwriter decided to intentionally knock off her own high-end business with a thrifty Midwestern alternative - How capturing real words and designing a detailed stylist guide can create a consistent domestic mentor persona for a real-life mother - What two belly-flop startups taught a product geek about the dangers of running two businesses at once without a dedicated sales structure - Why stepping away from digital focus groups and walking the aisles of a competitive landscape provides the ultimate customer insight Episode Chapters (00:00) Intro (02:42) Balancing Startup Grit with Premium Detail (04:26) Turning a Real Person Into a Beloved Household Brand (05:56) Creating a Brand Bible Around a Legacy Persona (12:47) Learning from Startup Flops and Learning to Sell (15:37) The Framework of Why You Should Start a Business (19:56) The Retail Rat Approach to Market Research (26:13) A Brand That Makes Monica Smile About Monica Nassif Monica Nassif is an author, founder, entrepreneur, and motivational speaker who revolutionized the consumer household product market by launching the premium cleaning lines Caldrea and Mrs. Meyer's Clean Day. After beginning her career in marketing communications at Target Corporation as a speechwriter, editor, and publicist, she founded Kilter Incorporated, a Minneapolis-based agency serving major retail companies. Nassif's fearless approach to business has led her through four startups, resulting in major market-shifting successes and instructive flops alike. Since selling her company to SC Johnson in 2008, she continues to inspire founders with her insights on perseverance, retail savvy, and craftsmanship, which she shares in her book, I Bottled My Mother. What Brand Has Made Monica Smile Recently? A recent collaborative launch by Swatch and a high-end partner brought a smile to Monica's face. As a self-described product and branding geek, she loved seeing two old Swiss heritage names join forces to release a bold, colorful pocket watch format. For an entrepreneur who appreciates nostalgic craftsmanship, tracking the enduring success of mechanical watchmakers in a digital world served as a delightful reminder that consumers are always hungry for quality and tactile details. Resources & Links Connect with Monica on LinkedIn Check out her website. Listen & Support the Show Watch or listen on Apple Podcasts, Spotify, YouTube, Amazon/Audible, TuneIn, and iHeart. Rate and review on Apple Podcasts and Spotify to help others find the show. Share this episode — email a friend or colleague this episode. Sign up for my free Story Strategies newsletter for branding and storytelling tips. On Brand is a part of the Marketing Podcast Network. Until next week, I'll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices

Marketing and insights teams waste millions speaking different languages. Nataly Kelly and Steven Phillips, Zappi's CMO and Chief Innovation Officer, reveal the five breakthrough patterns that emerged from interviewing leaders at NFL, PepsiCo, Unilever, and Visa. They share Unilever's "100-hour consumer passport" rule, the CMO-CFO partnership framework that drives real business growth, and why AI's biggest win isn't productivity. It's freeing up time for human relationships that turn consumer truth into market advantage.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Show notes:This week on the podcast, I'm speaking to venue consultant and co-owner of The Barn at Pengelly, Wenna Hicks, about wedding venue success and how data-driven decisions can transform bookings and business growth.We explore Wenna's journey from corporate consulting into the wedding industry and how she applies strategic thinking, market research, and customer insights to improve venue performance. We also discuss pricing strategy, CRM systems, social media marketing, supplier relationships, and the importance of transparency in increasing wedding venue bookings.The Barn at Pengelly InstagramElevate venue consultancyTime stamps:00:02 - The Importance of Transparency in Venue Marketing01:44 - The Journey from Corporate Consulting to Wedding Venue Owner09:22 - The Journey to First Bookings14:17 - Challenges and Growth in Business Operations26:05 - Navigating Pricing Strategies in the Wedding Industry31:01 - Building Relationships with Suppliers34:55 - The Role of Social Media in Modern Marketing42:55 - Investing in Business Education and Networking47:36 - The Importance of Mindset in Business GrowthMentioned in this episode:The TikTok Pro Course is back this June!Has Tiktok been on your to do list for a while? Are you scared of the platform, or just using it as a place to reshare Instagram videos? TikTok and Instagram are not the same. This June our much loved LIVE TikTok course is back, so take a look and join in.TikTok Pro

In this episode of Backstory on Marketing and AI, we explore how AI and Marketing are transforming campaign optimization, analytics, and creative strategy. The discussion covers how AI enabled Market Research helps marketers uncover insights faster, improve ad performance, and make smarter business decisions through real-time analysis.Learn how AI tools are helping marketing teams automate reporting, optimize creative performance, and build custom analytics solutions without deep coding experience. The episode also examines the future of media buying, the growing connection between creativity and analytics, and why human judgment and “taste” still matter in an AI-driven world.Discover how marketers can use AI to improve testing, uncover winning creative patterns, and scale campaigns more efficiently while reducing costs. This conversation provides valuable insights for marketers, analysts, creatives, and business leaders looking to better understand the future of AI-powered marketing.

In this episode of Backstory on Marketing and AI, we discuss the future of digital advertising, consumer privacy, and AI enabled Market Research.The conversation explores how marketers use AI-driven targeting, consumer identity systems, and personalization tools to improve advertising performance.We also discuss:AI and Marketing trendsConsumer privacy challengesCookie consent fatiguePersonalized advertisingGDPR and CPRA regulationsAI enabled Market ResearchLookalike audience targetingThe future of chatbot advertisingConsumer data ownershipAd tech innovationThis episode explains why trust and transparency are becoming essential for modern marketers.You will also learn how AI can help brands optimize campaigns while improving customer experiences.The discussion highlights how consumers may gain more control over how companies use their personal data.This is a must-watch episode for marketers, advertisers, business leaders, and technology professionals.

Most brands treat AI like a data processor, but Christian Niederauer uses it to ask deeper human questions. As Vice President of Global Insights at Colgate-Palmolive, Christian leads consumer research across 200+ countries and transforms how AI reveals what people actually need, not just what they buy. He shares his "people-centric AI" framework that moves beyond traditional consumer segmentation to understand humans holistically, his "machine insights" methodology for optimizing content in an agentic commerce world, and practical strategies for democratizing insights while maintaining quality control across global markets.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this episode of The Backstory on Marketing and AI, we explore how AI and Marketing are changing the way enterprise companies approach growth, analytics, and customer intelligence. The conversation dives into how organizations are using AI enabled Market Research, workflow automation, and natural language analytics to improve decision-making and create measurable business outcomes.The discussion also breaks down one of the biggest misconceptions around AI adoption. Productivity gains alone do not create ROI. Real ROI comes from revenue growth, cost optimization, and reduced business risk. You'll hear practical examples of how enterprise teams are automating marketing campaigns, improving customer insights, and using AI to surface intelligence faster than traditional reporting systems.The episode also covers AI governance, trust, data privacy, and the future skills marketers will need in the AI era. If you work in marketing, sales, analytics, or business leadership, this conversation offers valuable real-world insights into scaling AI successfully.

Key performance indicators (KPI) are playing an increasingly important role in the tourism industry. Key performance indicators can help sustain success, identify weaknesses, and minimize risks. This applies not only to business processes but also to issues such as sustainability, overtourism, and social integration. Martin Jahrfeld talks with Jannik Müller (Head of Market Research, Tourist Association of North Rhine-Westphalia) and Kai Partale (Senior Managing Partner, benchmark services) about strategies and opportunities in the use of KPIs.

Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We're breaking down highly involved, complex research into plain language and takeaways any marketer can use. In this episode, Elena and Rob dig into how branding strategy shapes consumer buying behavior and why the strategy you choose matters less than how consistently you execute it. Topics covered:[01:20] "Impact of Branding Strategy on Consumer Buying Behavior"[02:50] Why branding does the heavy lifting for fast-moving consumer goods[03:15] Four branding strategies: corporate, multi-brand, sub-brand and mono[05:20] When a house of brands beats a branded house[07:00] Commitment over perfection: why execution determines brand powerTo learn more, visit marketingarchitects.com/podcast Resources: Singh, Balgopal (2013), “Impact of Branding Strategy on Consumer Buying Behavior.”Research Journal of Arts, Management & Social Sciences, March 2013 Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts.

DescriptionPicture a marketing world flipped upside down: Where heavy buyers aren't your golden goose, where loyalty programs might be missing the point, and where the brands you think are exceptional actually follow surprisingly predictable patterns. Dr. Nicole Hartnett, senior marketing scientist at the world-renowned Ehrenberg-Bass Institute, joins Marc and V to demolish some of marketing's most sacred assumptions with cold, hard data.The Ehrenberg-Bass Institute is the world's largest centre for research into marketing and Dr. Nicole Hartnett has won the Market Research Society (MRS) Award for the best paper published by the International Journal of Market Research in 2022. Her groundbreaking research "When Brands Go Dark" analyzed 365 US brands from 22 consumer goods categories that stopped advertising for at least one year, revealing that brands experienced average sales declines of 16% after the first year, 25% after two years, and 36% after three years.In this episode, you'll hear Nicole explain why most customer bases are dominated by light buyers who contribute roughly 40-50% of sales, how the Double Jeopardy law proves that big brands don't just have more customers but also slightly more loyal ones, and why mental and physical availability matter more than differentiation. She breaks down the difference between repertoire and subscription markets, reveals why advertising effects are "spread out really thinly over time" like "hitting them with a feather," and shares the surprising patterns that hold true across everything from coffee purchases to B2B software.This isn't theoretical—it's the kind of evidence-based marketing science that's transformed how the world's biggest brands actually grow, backed by decades of empirical research that challenges everything you thought you knew about customer loyalty and brand building.Timestamps00:00: Welcome and introducing Dr. Nicole Hartnett from Ehrenberg-Bass Institute03:04: Defining repertoire vs subscription markets and loyalty patterns08:40: The Double Jeopardy law explained - why smaller brands suffer twice16:16: Light vs heavy buyers - who really drives brand growth?26:50: Mental and physical availability as growth drivers29:30: Reach vs frequency - the advertising convex response function36:45: "When Brands Go Dark" research findings on advertising cessation46:00: What makes great advertising - Old Spice campaign breakdown54:12: Distinctive assets and brand identity management systemsReferencesPrimary SourceHartnett, N., Gelzinis, A., Beal, V., Kennedy, R., & Sharp, B. (2021). When brands go dark: Examining sales trends when brands stop broad-reach advertising for long periods. Journal of Advertising Research, 61(3), 247-259.Referenced Frameworks / ResearchSharp, B. (2010). How Brands Grow: What marketers don't know. Oxford University Press.Sharp, B., & Romaniuk, J. (2021). How Brands Grow Part 2. Oxford University Press.Romaniuk, J. Building Distinctive Brand Assets. Oxford University Press.Sharp, B. (2018). Marketing: Theory, Evidence, Practice (2nd ed.). Oxford University Press.Referenced in DiscussionPhua, P., Hartnett, N., Beal, V., Trinh, G., & Kennedy, R. (2023). When Brands Go Dark: A Replication and Extension: Examining Market Share of Brands That Stop Advertising for a Year or Longer. Journal of Advertising Research, 63(2), 172-184.Nicole on LinkedIn https://www.linkedin.com/in/nicole-hartnett/

Most brands lose relevance one price-led campaign at a time. Carolyn Pollock, former CMO of Tailored Brands and advisor to CEOs, transformed iconic menswear brands by reconnecting with consumer truth rather than chasing discounts. She reveals her "Love the way you look" strategy that rebuilt emotional brand equity, her framework for turning finance leaders into marketing allies through shared assumptions and documented models, and why the future belongs to AI-augmented generalists who provide strategic context across the entire marketing mix.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We're breaking down highly involved, complex research into plain language and takeaways any marketer can use. In this episode, Elena and Rob explore what happens when a brand disappears, and which competitors stand to gain the most when a brand gets permanently pulled from the market. Topics covered:[01:45] "Filling the Void: How Competing Brands Can Capitalize on a Brand Deletion"[02:20] Why brands get deleted and how often it happens[04:00] Who actually benefits when a brand disappears?[05:30] The highest-return move competitors can make[07:10] When raising prices backfires[08:20] What manufacturers should stress-test before deleting a brandTo learn more, visit marketingarchitects.com/podcast Resources: Keller, Kristopher O., and Harald J. van Heerde (2026), "Filling the Void: How Competing Brands Can Capitalize on a Brand Deletion." Working paper, University of North Carolina at Chapel Hill and University of New South Wales. Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts.

The fastest way to transition from one industry to another is to embody the identity of someone in your desired field. In this episode, I share two easy steps that you can take to transition from entrepreneurship to corporate life. These can be used by anyone who is looking to transition from one industry to another. Tune in for concrete examples of why and how you can embody your new identity, and how to grow your network in your chosen field.  If you're ready to pivot into a new industry, this episode is for you!  NEW RESOURCE ALERT!  In honor of Financial Literacy Month, I am bringing back one of my most impactful trainings: Get a Raise in Any Economy.  This training will show you the exact steps you need to take to understand how companies determine salary and what you need to do in order to maximize your salary.  Get instant access via thefirstgencoach.com/freetraining 6-Month 1:1 Coaching: https://calendly.com/thefirstgencoach/discovery-call Apply for On-Air Coaching: https://forms.gle/JshV6Z6TfUw6BBnk6 Download your⁠⁠⁠⁠⁠⁠ ⁠FREE Resume Guide and Template⁠⁠⁠⁠⁠⁠⁠ Follow @⁠⁠⁠⁠⁠⁠⁠CarlaTheFirstGenCoach⁠⁠⁠⁠⁠⁠⁠ on Instagram Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Frozen food faces a massive perception problem that's costing brands billions. Alex Hardy, Consumer Insight & Analytics Director at Nomad Foods, bridges this gap by transforming misconceptions into market opportunities across 25 European markets. He reveals how demand space frameworks uncover universal meal occasions that transcend cultural boundaries, why AI experimentation requires a "problem-first" mindset rather than technology-led solutions, and how building genuine partnerships with marketing teams creates the foundation for turning consumer truth into business growth.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this episode, Marc and Vassilis explore the invisible mental models that shape marketing decisions, questioning long-held beliefs such as the funnel model, the five times customer acquisition myth, and the effectiveness of purpose-driven marketing. They discuss the cashflow funnel as a more accurate representation of customer journeys and emphasize the importance of mental availability in driving growth. The conversation highlights the disconnect between customer satisfaction and revenue, urging marketers to adopt better models for understanding and measuring success.Enjoy the show!TakeawaysThe funnel model oversimplifies the customer journey.Customer behaviour is not linear; it's more complex.The cashflow funnel provides a better framework for understanding market dynamics.The five-times myth lacks solid evidence and can mislead marketing strategies.Purpose-driven marketing may not deliver the expected results.Customer loyalty is often a byproduct of brand size, not a cause of growth.Satisfaction scores do not correlate directly with revenue.Mental availability is crucial for brand success.Marketers need to challenge outdated paradigms and adopt new models.Organizational structures must evolve to support better marketing practices.Chapters00:00 - Introduction to the Invisible Hands of Marketing02:51 - The Funnel Fallacy: Rethinking Customer Journeys05:47 - The Cashflow Funnel: A New Perspective09:01 - Challenging the Five Times Myth12:09 - The Purpose-Driven Marketing Debate15:00 -The Loyalty Myth: Understanding Customer Retention17:53 - The Reality of Customer Satisfaction vs. Revenue21:07 - The Role of Mental Availability in Growth23:50 - Conclusion: Embracing Better Marketing ModelsCitationsBinet, L., & Field, P. (2013). The long and the short of it: Balancing short and long-term marketing strategies. Institute of Practitioners in Advertising.Dawes, J. G. (2024). The net promoter score: What should managers know? International Journal of Market Research, 66(1). https://doi.org/10.1177/14707853231195003Dawes, J. G. (2025). Examining the longitudinal association between positive and negative likelihood-to-recommend scores and brand growth. Australasian Marketing Journal. https://doi.org/10.1177/14413582241255388Edelman, D. C., & Singer, M. (2015). Competing on customer journeys. Harvard Business Review, 93(11), 88–100.Ehrenberg-Bass Institute for Marketing Science. (2025). Net Promoter Score (NPS) does not predict growth — it's fake science. University of South Australia. https://marketingscience.info/net-promoter-score-nps-does-not-predict-growth-its-fake-scienceGoogle/Shopper Sciences. (2011). ZMOT: Winning the zero moment of truth. Google. https://www.thinkwithgoogle.com/marketing-strategies/micro-moments/2011-winning-zmot-ebook/Keiningham, T. L., Cooil, B., Andreassen, T. W., & Aksoy, L. (2007). A longitudinal examination of net promoter and firm revenue growth. Journal of Marketing, 71(3), 39–51. https://doi.org/10.1509/jmkg.71.3.039Kuhn, T. S. (1962). The structure of scientific revolutions. University of Chicago Press.Lombardo, J. (n.d.). The loyalty lie. LinkedIn B2B Institute. https://business.linkedin.com/advertise/resources/b2b-institute/b2b-research/trends/the-loyalty-lieMcKinsey & Company. (2009). The consumer decision journey. McKinsey Quarterly. https://www.mckinsey.com/capabilities/growth-marketing-and-sales/our-insights/the-consumer-decision-journeyReichheld, F. F. (1993). Loyalty-based management. Harvard Business Review, 71(2), 64–73.Reichheld, F. F. (2003). The one number you need to grow. Harvard Business Review, 81(12), 46–54.Ritson, M. (2023). The top 10 most bullshit ideas in marketing [Seminar presentation]. Marketing Week Mini MBA.Romaniuk, J., & Sharp, B. (2022). How brands grow part 2: Emerging markets, services, durables, new and luxury brands (2nd ed.). Oxford University Press.Sharp, B. (2010). How brands grow: What marketers don't know. Oxford University Press.Sharp, B., Wright, M., & Goodhardt, G. (2002). Purchase loyalty is polarised into either repertoire or subscription patterns. Australasian Marketing Journal, 10(3), 7–20.Sinek, S. (2009). Start with why: How great leaders inspire everyone to take action. Portfolio.St. Elmo Lewis, E. (1898). Side talks about advertising. The Western Druggist, 20, 65–66.Vakratsas, D., & Ambler, T. (1999). How advertising works: What do we really know? Journal of Marketing, 63(1), 26–43.

Sources Sought notices are one of the most powerful — and most overlooked — tools in a small business government contractor's arsenal. In this episode, Eric Coffey breaks down exactly what sources sought, market research, and RFIs are, why they're critical to your govcon strategy, and how to use them to get your name in front of contracting officers before the competition even knows an opportunity exists. What you'll learn in this episode:

As we head into planting, one thing is top of mind for everyone in agriculture—the economy.   What's really driving the markets, and what's the outlook as we head into the field? In this episode, Mike Howell sits down with Nutrien Chief Economist and Head of Market Research, Jason Newton, to help break down what's happening today.   From recent movement in crop prices to global supply and demand, they dig into the factors shaping today's market environment and explore how small shifts can make an impact throughout the growing season.   They discuss the current state of fertilizer markets, from global urea supplies and prices to phosphate demand and supplies, and how ongoing conflicts in the Middle East are impacting natural gas prices and input markets.   Looking for the latest in crop nutrition research? Visit nutrien-ekonomics.com   Subscribe to our YouTube channel: https://www.youtube.com/@NutrieneKonomics

Most meal kit companies struggle with turning trial customers into loyal subscribers. Patrick Roney, Customer Insights & Analytics Lead at HelloFresh, bridges marketing strategy with behavioral data to solve this exact challenge, having previously applied similar approaches at McDonald's and Burger King. He reveals HelloFresh's "bigger, healthier, tastier" framework that doubled recipe variety from 50 to 100 options weekly, explains why emotional connection beats functional benefits for lasting loyalty, and shares the three-part formula for creating customer experiences competitors can't replicate.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Welcome back to Intellicast! On this special episode of Intellicast, Brian and Gabby are joined by Konovo's CEO, Tal Rosenberg, and the President and Founder of Rare Patient Voice, Wes Michael. They join the podcast to provide details around Konovo's recent acquisition of Rare Patient Voice, and what it means for healthcare research. Kicking off the interview, Tal and Wes provide background on their respective organizations and how they evolved over time. Rare Patient Voice was built on the idea of giving patients, particularly those with rare conditions, a platform to share their experiences, while Konovo has focused on helping researchers more effectively find and engage specialized audiences across healthcare. The conversation then shifts to the acquisition itself and the rationale behind it. Tal explains that the goal is not simply to combine companies, but to build a more integrated approach to research, one that brings together both the patient and healthcare provider perspectives in a more seamless way. The ability to access both audiences within a single ecosystem reflects a broader trend in healthcare research, where understanding multiple viewpoints is becoming increasingly important. Wes adds that alignment in values played a significant role in the decision. With a shared focus on patient-first research, quality, and long-term relationships, both organizations saw an opportunity to expand their capabilities without compromising what made each successful on its own. The two also explore how the combined organization plans to evolve. While Rare Patient Voice will maintain its existing approach in the near term, the integration of Konovo's technology and infrastructure is expected to enhance speed, scale, and operational efficiency. A key theme throughout the interview is the importance of maintaining trust. Wes emphasizes that preserving the experience and expectations of patient participants is critical, while Tal highlights the need to scale responsibly as the organization grows. Both note that while new tools and technologies will play a role, they must be implemented in a way that supports, not disrupts, the core mission. In the final segment, the group reflects on what comes next, including opportunities for expansion, deeper integration, and continued investment in both technology and audience development.  You can learn more about Konovo by visiting their website: https://konovo.com/ You can learn more about Rare Patient Voice by visiting their website: https://rarepatientvoice.com/ You can also connect with Tal and Wes on LinkedIn here: Tal: https://www.linkedin.com/in/talrosenberg/ Wes: https://www.linkedin.com/in/wesmichael/ Thanks for tuning in! We've launched our new whitepaper, The Fraud Detection Reality Check. Get your copy and find out why relying on a single fraud detection tool is a mistake. Download here: https://content.emi-rs.com/fraud-detection-report   Did you miss one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here: https://emi-rs.com/resources/  Learn more about your ad choices. Visit megaphone.fm/adchoices

Episode 261: What if you could use AI-generated customer twins to test value propositions, pricing, and demand before you go to market? That is the idea my Bain colleague Andy Pierce is exploring. Synthetic customers can help teams move faster, pressure test offers, and simulate trade-offs much faster and at far lower cost than traditional research alone. Says Andy, "You can do things at half the time and a third the cost. You can be a hero internally by helping your business functions get to success better, faster, cheaper." But synthetic customers can also mislead you if you treat them like magic. Left ungrounded, large language models tend to be overly positive, can drift over time, and may reflect bad data rather than real human behavior.  To put theory into practice, we'll explore a 24-month telco case study that ran in parallel with a synthetic panel and hit ~85% overlap with human survey responses after confronting both bias and brown-nosing behavior. Guest: Andy Pierce, Partner, Bain & Company Host: Rob Markey, Partner, Bain & Company Give Us Feedback: Help us improve the podcast here: https://bit.ly/CCPodcastFeedback Time-Stamped Topics: 00:00 — Value proposition basics and the design target question 00:05 — Pricing as the most natural lever and why finance often doubts research 00:09 — Early LLM experiments 00:10 — Telco case study 00:12 — Over-positivity and tuning to an ~85% survey overlap 00:14 — Quarter-by-quarter improvement 00:35 — Rational vs. experiential vs. emotional  Time-Stamped Quotes: [32:00] "We've already started to see a world where I can train an LLM on a new idea, develop a new value proposition—or an extension to an existing value proposition—and instead of trying to predict the research outcome, I'm trying to predict actual sales in the marketplace." [37:00] "It's not good enough to just create the persona … you still have to test against real humans." [38:00] "Synthetic customers are here to stay. It's not a fad. And clients are already using them to build a competitive advantage." Resources Referenced on Today's Show: Generative Agent Simulations of 1,000 People — https://arxiv.org/abs/2411.10109 Simulating Human Behavior with AI Agents — https://hai.stanford.edu/assets/files/hai-policy-brief-simulating-human-behavior-with-ai-agents.pdf How Synthetic Customers Bring Companies Closer to the Real Ones — https://www.bain.com/insights/how-synthetic-customers-bring-companies-closer-to-the-real-ones/ UXAgent: A System for Simulating Usability Testing of Web Design with LLM Agents — https://arxiv.org/html/2504.09407v2 The Rise of Synthetic Respondents in Market Research — https://nielseniq.com/global/en/insights/education/2024/the-rise-of-synthetic-respondents Synthetic Users: If, When, and How to Use AI-Generated "Research" — https://www.nngroup.com/articles/synthetic-users/ A Tale of Two Identities: An Ethical Audit of Human and AI-Crafted Personas — https://arxiv.org/html/2505.07850v1 Luxury in Transition: Securing Future Growth — https://www.bain.com/insights/luxury-in-transition-securing-future-growth/

Today's episode of the Punk CX podcast features a series of interviews that I conducted at Qualtrics' recent X4 event in Seattle and features conversations with Qualtrics executives at the event: Brad Anderson, President of Products, UX, Engineering & Security;Mark Hammond, SVP Core AI - starting at 14:59;Assaf Keren, SVP and Chief Security Officer - starting at 14:59; andAli Henriques, Executive Director of Market Research - starting at 59:19. We discuss the highlights and themes of the event, the experience gap, the future of AI, and what organisations should be considering, alongside topics such as the role of security and trust in customer experience and synthetic panels, also known as customer simulation models. There's a lot in there, so do check it out. This interview follows on from my recent interview – The enduring and evolving ‘craft' of customer support – Interview with Nick Francis – and is number 579 in the series of interviews with authors and business leaders who are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.

What if the biggest risk to your next global campaign isn't the market, but the months you'll spend waiting for research to tell you what the market wants?Agility requires not just moving quickly, but making high-confidence decisions at the speed of the market. It demands that our ability to learn and validate is no longer the primary bottleneck to our ability to act.We are in Seattle at the Qualtrics X4 Summit, and today,we're going to talk about how to overcome the speed to insights bottleneck. We'll explore a fundamental shift in market research, moving away from slow, traditional cycles and toward a world where synthetic data and AI can give us near-instantaneous insights, allowing us to simulate customer behavior and de-risk major decisions before they even launch.To help me discuss this topic, I'd like to welcome back to the show, Ali Henriques, Executive Director of Market Research at Qualtrics. About Ali Henriques Ali, a market research practitioner, leads research innovation for Qualtrics Edge, which comprises of AI-powered tools and solutions, wrapped in human-powered services. With nearly 2 decades of market research experience, Ali spearheads thought leadership for Edge, guiding the innovation pipeline for transformative research tools and supporting our legacy services business to deliver 10,000 projects per year. Ali Henriques on LinkedIn: https://www.linkedin.com/in/ali-henriques-2581683/ Resources Qualtrics: https://www.qualtrics.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://aglbrnd.co/r/2868abd8085a9703 Drive your customers to new horizons at the premier retail event of the year for Retail and Brand marketers. Learn more at CRMC 2026, June 1-3. https://aglbrnd.co/r/d15ec37a537c0d74 Enjoyed the show? Tell us more at and give us a rating so others can find the show at: https://aglbrnd.co/r/faaed112fc9887f3 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://aglbrnd.co/r/35ded3ccfb6716ba Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company Hosted on Acast. See acast.com/privacy for more information.

What if the biggest risk to your next global campaign isn't the market, but the months you'll spend waiting for research to tell you what the market wants? Agility requires not just moving quickly, but making high-confidence decisions at the speed of the market. It demands that our ability to learn and validate is no longer the primary bottleneck to our ability to act. We are in Seattle at the Qualtrics X4 Summit, and today,we're going to talk about how to overcome the speed to insights bottleneck. We'll explore a fundamental shift in market research, moving away from slow, traditional cycles and toward a world where synthetic data and AI can give us near-instantaneous insights, allowing us to simulate customer behavior and de-risk major decisions before they even launch. To help me discuss this topic, I'd like to welcome back to the show, Ali Henriques, Executive Director of Market Research at Qualtrics. About Ali Henriques Ali, a market research practitioner, leads research innovation for Qualtrics Edge, which comprises of AI-powered tools and solutions, wrapped in human-powered services. With nearly 2 decades of market research experience, Ali spearheads thought leadership for Edge, guiding the innovation pipeline for transformative research tools and supporting our legacy services business to deliver 10,000 projects per year. Ali Henriques on LinkedIn: https://www.linkedin.com/in/ali-henriques-2581683/ Resources Qualtrics: https://www.qualtrics.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://aglbrnd.co/r/2868abd8085a9703 Drive your customers to new horizons at the premier retail event of the year for Retail and Brand marketers. Learn more at CRMC 2026, June 1-3. https://aglbrnd.co/r/d15ec37a537c0d74 Enjoyed the show? Tell us more at and give us a rating so others can find the show at: https://aglbrnd.co/r/faaed112fc9887f3 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://aglbrnd.co/r/35ded3ccfb6716ba Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

Guest: Lon Welsh Founder of Ironton Capital, Your Castle Real Estate, and First Alliance Title, with over 20 years of experience in commercial real estate. 0:33 - Discussion on current market conditions 1:16 - Lon Welsh's insights on seller strategies 2:04- Gino Barbaro talks about market cycles 3:04- Lon Welsh on historical market trends 5:12- Discussion on current events affecting multifamily 7:05 - Gino Barbaro on asset opportunities 8:06 - Lon Welsh on investment strategies 10:21 - Gino Barbaro on past investment experiences 11:13 - Lon Welsh on capital raising challenges 12:12 - Discussion on deal flow and capital availability 13:00 - Gino Barbaro on Federal Reserve policies 14:56 - Lon Welsh on market preferences 16:06 - Gino Barbaro on market challenges 18:30 - Discussion on single-family home legislation 21:02 - Gino Barbaro on market adjustments 22:07 - Lon Welsh on housing expectations 23:16 - Gino Barbaro on historical real estate challenges 24:29 - Discussion on market adaptability 25:52 - Gino Barbaro on learning from market cycles 26:31 - Lon Welsh on consumer sentiment 27:48 - Gino Barbaro on investment opportunities We're here to help create real estate entrepreneurs... About Jake & Gino: Jake & Gino are multifamily investors, operators, and owners who have created a vertically integrated real estate company. They control over $350M in assets under management. Connect with Jake & Gino here --> https://jakeandgino.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode of the Real Estate Pros Podcast, Cody Crabb interviews Bill Faeth, a serial entrepreneur, former pro golfer, and real estate investor with a $24 million short-term rental portfolio. Bill shares his journey from startups, golf, and long-term rentals to building a thriving short-term rental business. He emphasizes the importance of treating real estate as a business, conducting deep market research, taking the "two extra steps" for competitive advantage, and creating a life plan to guide investment decisions and achieve financial freedom.   Professional Real Estate Investors - How we can help you: Investor Fuel Mastermind:  Learn more about the Investor Fuel Mastermind, including 100% deal financing, massive discounts from vendors and sponsors you're already using, our world class community of over 150 members, and SO much more here: http://www.investorfuel.com/apply   Investor Machine Marketing Partnership:  Are you looking for consistent, high quality lead generation? Investor Machine is America's #1 lead generation service professional investors. Investor Machine provides true 'white glove' support to help you build the perfect marketing plan, then we'll execute it for you…talking and working together on an ongoing basis to help you hit YOUR goals! Learn more here: http://www.investormachine.com   Coaching with Mike Hambright:  Interested in 1 on 1 coaching with Mike Hambright? Mike coaches entrepreneurs looking to level up, build coaching or service based businesses (Mike runs multiple 7 and 8 figure a year businesses), building a coaching program and more. Learn more here: https://investorfuel.com/coachingwithmike   Attend a Vacation/Mastermind Retreat with Mike Hambright: Interested in joining a "mini-mastermind" with Mike and his private clients on an upcoming "Retreat", either at locations like Cabo San Lucas, Napa, Park City ski trip, Yellowstone, or even at Mike's East Texas "Big H Ranch"? Learn more here: http://www.investorfuel.com/retreat   Property Insurance: Join the largest and most investor friendly property insurance provider in 2 minutes. Free to join, and insure all your flips and rentals within minutes! There is NO easier insurance provider on the planet (turn insurance on or off in 1 minute without talking to anyone!), and there's no 15-30% agent mark up through this platform!  Register here: https://myinvestorinsurance.com/   New Real Estate Investors - How we can work together: Investor Fuel Club (Coaching and Deal Partner Community): Looking to kickstart your real estate investing career? Join our one of a kind Coaching Community, Investor Fuel Club, where you'll get trained by some of the best real estate investors in America, and partner with them on deals! You don't need $ for deals…we'll partner with you and hold your hand along the way! Learn More here: http://www.investorfuel.com/club   —--------------------