Podcasts about Market research

In this episode of the Etsy Seller Success podcast, Dylan sits down with William Gasner, co-founder of Stack Influence, to talk all things influencer marketing for product-based businesses. Whether you're a solo Etsy seller or scaling your DTC brand, this episode will show you how to leverage micro-influencers, increase conversions, and grow visibility—all without a huge marketing budget.William shares how product seeding campaigns can deliver massive ROI, how to choose the right influencers for your niche, and why small creators often outperform big-name celebrities when it comes to authenticity and trust.If you've ever wondered how to break through Etsy's algorithm, get real customer testimonials, and build organic buzz—this one is for you.In this episode, we cover: [00:41] William's 20-Year Journey in E-commerce and Founding Stack Influence [03:02] What Really Is a Micro-Influencer (And Why They Work) [06:01] Why Most People Give Up on Influencer Marketing Too Soon [06:43] How to Start Influencer Marketing with Just Free Product [08:50] Benefits Beyond Sales: UGC, Feedback & Market Research [09:22] How Influencer Content Can Skyrocket Your Etsy Listing Performance [11:10] Why Driving Sales to Etsy Boosts Search Ranking [15:34] Stack Influence's Unique Platform & Automated Campaigns [20:06] Influencer vs. Affiliate Marketing: What's the Difference? [23:09] Getting Started: DIY Outreach or Full-Service Management [24:22] How Stack Influence Works, Pricing & Vetting InfluencersConnect with William & Stack Influence:

In this episode, we explore the vast potential of AI technology and its slow adoption in legacy industries.Together with Meg Faibisch Kuhn, a former CPG marketer turned self-taught AI developer, we delve into how AI can revolutionize domains often overlooked by tech giants.From training farmers to aid food entrepreneurs, Meg has transformed her career by building with tools like Lovable and Cursor.We discuss her journey from marketing to coding, her innovative AI implementations for small businesses, and the significance of democratizing AI.Additionally, Meg introduces her initiative, Women Building with AI, aimed at encouraging women to enter the AI space.Tune in to discover how understanding domain expertise can make anyone an invaluable AI pioneer.--Key Moments:01:16 The Journey of Self-Teaching AI02:02 Leveraging AI for Marketing and Operations05:10 Using AI for Market Research and Problem Solving08:15 Automation and AI in Small Businesses13:05 Bridging the AI Knowledge Gap16:14 Women Building with AI: Empowering Non-Technical Creators23:16 Exploring AI Tools and Platforms28:47 Real-World AI Applications and Success Stories--Key Links:Idea to App with AIMeg FaibischSpread Aioli on YouTubeSpread Aioli on TikTokConnect with Meg on LinkedInMentioned in this episode:AI Opportunity FinderFeeling overwhelmed by all the AI noise out there? The AI Opportunity Finder from HatchWorks cuts through the hype and gives you a clear starting point. In less than 5 minutes, you'll get tailored, high-impact AI use cases specific to your business—scored by ROI so you know exactly where to start. Whether you're looking to cut costs, automate tasks, or grow faster, this free tool gives you a personalized roadmap built for action.

Summary Want to create digital products faster and sell smarter on Etsy? In this episode of Crickets to Cha-Chings, Cody Berman sits down with Canva expert Jen Michele to reveal the exact tools and strategies that save time and boost sales. Jen shares how market research prevents wasted effort, why niching down improves visibility, and the Canva features every seller should know—like the brand kit for consistency, magic resize for instant product variations, bulk create for guided journals, and the all-new Canva Sheets for spreadsheets. Whether you're just starting or scaling your online shop, you'll learn practical design tips to work more efficiently and turn ideas into products customers actually want.

‍ * New * Valora - Your AI Business Coach Turn the wisdom from this episode into practical actions for your business in minutes. Access Valora here and get personalised actions for growth > ‍ The Truth About Coaching Through Imposter Syndrome So many coaches and consultants encounter clients who hold themselves back—not because they lack skills, but because they quietly believe they don't deserve success. ‍ In this episode of The Brilliant Book Festival, I'm joined by Clare Josa, author of Ditching Imposter Syndrome and now her follow-up book: Coaching Imposter Syndrome. ‍ Clare has spent more than two decades helping people break free from imposter syndrome. Now her mission is bigger: to equip coaches, consultants and leaders with safe, practical tools to recognise and respond to imposter syndrome when it shows up in their sessions. ‍ She also reveals the myths still circulating about imposter syndrome, why it's not the same as self-doubt, and how AI might just play a surprising role in helping people feel more confident and capable. ‍ If you've ever wondered how to tell the difference between skills-based self-doubt and deeper identity-level imposter syndrome, this conversation will open your eyes. ‍ Prefer to WATCH? https://www.youtube.com/@melittacampbell ‍‍ ‍ “Imposter syndrome isn't a life sentence. It's something you can spot, understand and clear.” – Clare Josa ‍ Beyond Self-Doubt: Spotting the Real Signs Clare explains that self-doubt is about skills, while imposter syndrome cuts deeper — it's about identity. ‍ Self-doubt sounds like: “I don't know enough, I need more experience.” Imposter syndrome sounds like: “I'm not good enough. They'll find me out.” This distinction matters, because the tools that help with self-doubt often fail when the issue is imposter syndrome. Coaches who miss this can leave clients feeling stuck or even unsafe. ‍ The Myths Holding Us Back In recent years, imposter syndrome has gained visibility, but with that has come misinformation. Clare shares how some dismiss it as: ‍ “Just self-doubt in disguise.” “A construct designed to hold women back.” Her response? Labels aside, what matters is helping people recognise the patterns keeping them small, and giving them tools to move forward. ‍ “Confidence grows fastest when you have the right tools and support at your fingertips.” – Clare Josa ‍ ‍ Practical Tools for Coaches Clare's new book and app provide 26 simple, safe tools coaches can use the moment imposter syndrome gatecrashes a session. These tools help coaches to: ‍ Clear limiting patterns without opening emotional “Pandora's boxes.” Shift their clients mindset fast with confidence and safety. Give coaches clarity on how far to go — and when to signpost deeper support. The goal isn't to turn every coach into an imposter syndrome specialist, but to equip them with the confidence to help clients without overstepping. ‍ ‍ Imposter Syndrome, Introverts and Change Clare also clears up another myth: imposter syndrome doesn't only affect introverts. Both introverts and extroverts experience it, but they cope differently: ‍ Introverts tend to overthink. Extroverts tend to overact. And because imposter syndrome is linked to identity, it often surfaces during times of transition—like stepping into a new role, raising prices, or navigating fast-changing technology. ‍ AI as a Confidence Companion Perhaps most intriguing, Clare has developed Ask Clare AI — an app trained on millions of her own words to give coaches, managers and individuals real-time support between sessions. ‍ It's not designed to replace the coach, but to act as a safe, trauma-informed resource when self-doubt or fear strikes in the moment. ‍ ‍ A Final Thought to Reflect On Coaching through imposter syndrome isn't about fixing clients — it's about helping them reconnect with who they really are. ‍ When coaches can spot the difference between self-doubt and identity-level struggle, and when they have the tools to guide clients safely through those first steps, everyone benefits. ‍ As Clare reminds us, the real goal is bigger than overcoming imposter syndrome. It's about building a world where people feel comfortable in their own skin, confident in their contribution, and free to reach their full potential. ‍ So instead of asking, “How do I help my clients push through self-doubt?” try asking, “How can I give them the tools and confidence to break free from imposter syndrome for good?” ‍ That small shift in perspective can change not just a coaching session, but the whole trajectory of a client's success. ‍ ‍ ‍ About Clare Clare Josa has been a leadership mentor since 2003. She's the author of eight books, including Dare To Dream Bigger and Ditching Imposter Syndrome. She was certified as an NLP Trainer in 2003, and is also a formally-trained Meditation and Yoga Teacher Teacher, a Reformed Engineer and the former Head of Market Research for one of the UK's most disruptive companies.  ‍ Clare has spent more than a decade specialising in empowering passionate world-changers to do the ‘inside work' so that you can get on with making a difference in the world. As co-founder of the EU VAT Action campaign in 2014, she has had to overcome any remaining ‘visibility' fears, to stand on international stages (European Parliament, Downing Street, IoD) in front of people who had been studying what she was giving keynotes on for most of their careers. ‍ She is regularly interviewed by the international press and has been interviewed by numerous radio and TV stations. She is a member of the UK's Institute of Directors and she speaks internationally about how to change the world by changing yourself. ‍ Clare lives in Sussex, in the UK, with her husband, their 3 young boys, a bouncy Jack Russell, a totally loopy springer spaniel, and 10 mindful chickens.  ‍ Read Clare's Books: Ditching Imposter Syndrome ‍‍                                         Coaching Imposter Syndrome. Connect with Clare Website    LinkedIn ‍ ‍ About Your Host, Melitta Campbell Melitta Campbell is an award-winning business coach, TEDx speaker, author of A Shy Girl's Guide to Networking and founder of The Value Whispering Circle. ‍ Through her Value WhisperingTM Blueprint, she helps introverted female entrepreneurs build quietly impactful businesses that grow through clarity, trust, and alignment. Learn more about working with Melitta here ‍ ‍ Ready to Grow Your Business? ‍Learn more about the ways you can work with Melitta Campbell to uncover your Value Sweet Spot to market, sell and grow your business confidently, and always on your terms. Working with Melitta >  ‍ ‍ Loved this episode? Turn your Insight into Action with Valora Valora is the podcast's new AI Business Coach. Answer three short questions and she'll translate your responses into simple, practical actions you can take this week to grow your business. Click here now to access Valora > ‍ ‍ You May Also Enjoy... The Bookability Formula: What the 1% of most-booked speakers do (and you can too) The Leveraged Business: How to Scale Your Business without the Sacrifice Uncaged: A Good Girl's Journey to Reinvention Get a PhD in You: A Course in Miraculous Self-Discovery The Go-Giver: A Little Story About a Powerful Business Idea ‍ > More Podcast Episodes ‍

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AI is changing marketing at lightning speed. In this episode of The Backstory on Marketing and AI, we explore how AI enabled Market Research is disrupting digital strategies and reshaping industries.Key themes include:How AI accelerates research and campaign designWhy adding humanity to AI content mattersNavigating HIPAA compliance in healthcare marketingStrategies for positioning agencies in an AI-first worldAdvice for new marketers entering the industryOur guest from Beacon Media and Marketing shares insights on disruption, digital transformation, and the importance of combining AI with human expertise.Listeners will learn how to harness AI without sacrificing authenticity. We discuss practical tips for editing AI-generated content, fact-checking, and weaving real experiences into campaigns.Whether you are a seasoned marketer or just starting your career, this episode highlights the opportunities and challenges ahead. The future belongs to marketers who embrace AI while staying human-centered.Click here to view the video

Struggling with overloaded discussion guides in qualitative research? In this episode of Conversations for Research Rockstars, Kathryn Korostoff shares practical ways to handle clients, colleagues, and stakeholders who want to pack too much into a focus group or IDI guide. Learn how to: Keep discussion guides aligned with project objectives Push back—professionally—when feedback risks data quality Use strategies like pre-surveys, split guides, and online exercises to balance content Whether you're running focus groups or in-depth interviews, these tips will help protect data quality and keep your research process rock solid. Have you ever seen a Franken-guide? (Skip to 2:22) For adding interactivity to online focus groups and webcam IDIs, we can either use qualitative research platforms with built-in interactive features, or use Zoom (and similar video platforms) with integrated apps that add interactivity. Qualitative research platforms with built-in interactivity features: Recollective – Supports collage, drag-and-drop image tasks, ranking/sorting, polls.

Artificial Intelligence is no longer a futuristic idea—it's here, and it's transforming marketing. In this episode of The Backstory on Marketing and AI, we explore how AI and Marketing intersect to reshape strategy, personalization, and growth.We dive into AI enabled Market Research, showing how businesses can use data-driven insights to predict customer behavior, optimize campaigns, and innovate faster.This discussion breaks down how AI helps marketers personalize experiences, improve ROI, and anticipate market shifts. We cover practical applications such as:Predictive analytics for customer behaviorReal-time market insightsSmarter decision-making with AI toolsCreating stronger customer engagement through personalizationFor companies aiming to stay competitive, adopting AI isn't optional—it's essential. The businesses that leverage AI now will thrive in an increasingly digital future.#AIandMarketing #AIenabledMarketResearch #MarketingTrends #DigitalMarketing #FutureOfAI

Guest: Md. Anamul Haque , MD of Huzaifa Enterprise , Business MentorThinking of starting your own business but not sure how to source products? In this episode, we dive deep into the process of importing products from China and building a successful business in Bangladesh.

In this episode of The Backstory on Marketing and AI, we explore how AI is revolutionizing post-sale customer experiences.Discover how brands can use AI and Marketing to reduce churn, drive loyalty, and deliver personalized journeys. Learn why the ownership experience is more than unboxing—it's about ongoing engagement, care, and usage.We discuss:How AI enabled Market Research creates personalized customer journeysWhy intelligent timing prevents fatigue in customer communicationsThe measurable impact of AI on reviews, revenue, and retentionHow brands can automate product experience journeys with BluStreamThis episode will inspire marketers to think differently about customer loyalty and post-purchase engagement.To learn more about BluStream, visit http://blustream.com/.Click here to view the video: https://youtu.be/4ENBWyCu2co

In this episode of The Backstory on Marketing and AI, we explore how AI and Marketing combine to transform business growth. Learn how AI enabled Market Research drives smarter decisions, efficiency, and scale.Key topics include:Why AI is a force multiplier for marketers.The complexity paradox and risks of automating bad processes.How entrepreneurs should start small before scaling.The importance of customer conversations in shaping strategy.Balancing AI governance, brand trust, and agility.Advice for new marketers competing with AI in today's job market.Discover why empathy and storytelling remain critical even in an AI-driven world. Gain practical strategies for entrepreneurs, executives, and marketers ready to adapt.Click here to view the video: https://youtu.be/UvYAjYyyzKM

Suivez le guide pas à pas pour construire un programme de Win/Loss Analysis qui vous permet de rentrer dans la tête de vos prospects et clients.On parle d'un programme qui aligne les équipes et influence les décisions business pour générer + de CA, + de satisfaction et - de churn. Avec Jade Vandelook, Head of CSM - Program Manager chez Diffly, on revient sur les étapes concrètes pour construire un programme utile, exploitable et durable.

In this episode of The Backstory on Marketing and AI, we dive into how AI and Marketing combine to help businesses grow. Learn how AI enabled Market Research powers smarter decisions and bridges the gap between sales and marketing.We explore how AI systems automate lead qualification, appointment setting, and customer engagement while maintaining empathy and human connection. Discover the role of storytelling, psychology, and core values in building trust and scaling impact.Highlights include:How AI can create empathy-driven conversations.Lessons from building multimillion-dollar businesses.Why storytelling is essential to marketing success.How AI agents can replace repetitive tasks.Advice for future marketers on thriving in an AI-driven world.This episode is filled with practical strategies for entrepreneurs, marketers, and business leaders ready to harness AI.Click here to view the video: https://youtu.be/Y_saEGoQlig

Launching an offer and watching it fail isn't just disappointing, it's a full-body experience that can leave you questioning everything about your business. After ten years of running a successful coaching business and filling countless groups, I found myself staring at the results of not one, but two failed launches of my Reimagine Mastermind.    This episode takes you through every messy detail of how I navigated these back-to-back launch failures and the complete pivot that followed. I'm sharing the exact data I collected, the emotional spiral I went through, and the scary decision to completely restructure my offer just days before it was supposed to start. Listen in to learn how I turned my launch failures into market research and launch success.   Get full show notes, transcript, and more information here: https://www.lindsaydotzlafcoaching.com/255

Comprenez (vraiment) vos clients grâce au programme Win-Loss. Fini les excuses "c'est trop cher", "C'est pas le bon moment". Jade Vandelook, Head of CSM - partage les clés pour récolter des insights fiables et enfin savoir ce que vos clients ne vous disent pas de prime abord.

In this episode of The Backstory on Marketing and AI, we explore how AI and Marketing are transforming the future of e-commerce. Discover how AI enabled Market Research is helping companies build smarter customer segments, optimize messaging, and improve conversions.We discuss:How AI powered analytics connect surveys, reviews, and Shopify data into actionable insights.Why Artificial Engine Optimization (AEO) is redefining search and leveling the SEO playing field.How AI driven chatbots are improving customer service and increasing sales.Why daily practice with AI tools is critical for marketers and business owners.The importance of using AI to enhance productivity without losing human creativity.Learn why AI is not replacing marketers but amplifying their results, and how businesses can stay ahead by adopting AI now.To learn more about Build Grow Scale, visit: http://buildgrowscale.com/Click here to view the full video: https://www.youtube.com/watch?v=8XVuTjXCNgk

AI is changing how marketers measure campaigns and scale growth. In this episode of Backstory on Marketing and AI, we dive into attribution, frameworks, and customer acquisition.Discover how Wicked Reports uses first-party data to track real conversions. Learn why cold traffic measurement is critical for sustainable growth. Understand why ad platforms exaggerate results and how AI enabled Market Research gives brands the clarity they need.We also explore the Five Forces System, a step-by-step framework that aligns marketing outcomes with business goals. From intention to optimization, this framework helps marketers simplify measurement and deliver results that matter.You'll learn how AI saves time, delivers insights, and makes marketing strategy actionable. Instead of guessing, marketers now know where to scale, where to cut, and how to communicate ROI with leadership.If you're a marketer looking to improve ROI and gain confidence in your data, this conversation is for you.Click here to view the video

What do today's freight market conditions really tell us, and how can carriers and brokers use data the right way to stay profitable? Dean Croke from DAT Freight & Analytics joins us to break down the real story behind flat spot rates, capacity velocity, and why AI-driven data isn't always reliable! Dean and I also talk about the financial discipline it takes for owner operators to survive, the importance of tracking P&Ls and return on capital, and how strong broker-carrier partnerships deliver real value!   About Dean Croke Dean is the Prinicpal Analyst at DAT Freight & Analytics, the leader in market and pricing intelligence and operates the largest truckload freight marketplace in North America. He is a Global Supply Chain and Logistics Executive specializing in freight market analytics, multi-modal freight flows, thought leadership, and the application of business intelligence using digital technologies.    Connect with Dean Website: https://www.dat.com/  LinkedIn: https://www.linkedin.com/in/deancroke/  YouTube: https://www.youtube.com/@datfreight  DAT iQ Help Center: https://iq.support.dat.com/  

Tune in to our weekly LIVE Mastermind Q+A Podcast for expert advice, peer collaboration, and actionable insights on success in the Probate, Divorce, Late Mortgage/Pre-Foreclosure, and Aged Expired niches!   In today's episode of the All The Leads Mastermind podcast the call opened with a discussion on how coaches dig into research and track market trends to guide their strategies. From there, Tim, Bruce, Bill, and the other coaches shared tools, case studies, and practical scripts for turning probate, divorce, late mortgage or pre-foreclosure, and aging-in-place properties into dependable deals. They touched on key market indicators like price per square foot, vacancy, and absorption rate, and broke down how to interpret shifting conditions in local markets ranging from Jacksonville to Marin County. The group emphasized the importance of a strong CRM, steady follow-up, and a real estate-focused content strategy that makes use of templates, testimonials, and multiple options for sellers whether that's holding onto a property, pursuing a short sale, or opting for a quick close with clear timelines to set expectations. They also highlighted ways to tap underused lead sources, navigate compliance considerations, and frame offers that balance seller needs with investor goals. By the end, participants walked away with a clear blueprint for building a probate-centered business, sharper insight into market signals, and a call to action to engage peers, put strategies into practice, and track results in the weeks ahead. Key Takeaways:  - Learn a system for consistently tracking probate leads and market data.  - Leverage abatements and timing to negotiate better terms with sellers.  - Build a durable pipeline and follow-up routine to stay top of mind.  - Use absorption rates and price points to forecast market shifts.  - Use client testimonials and education content to build trust.  - Tailor your approach to local market conditions and laws.  To learn more, visit https://www.AllTheLeads.com or call (844) 532-3369 to check how many leads are available in your market.  #MarketTrends #PipelineBuilding #RealEstateInvesting #LeadGenerationPrevious episodes: AllTheLeads.com/probate-mastermindInterested in Leads? AllTheLeads.comJoin Future Episodes Live in the All The Leads Facebook Mastermind Group:  https://facebook.com/groups/alltheleadsmastermindBe sure to check out our full Mastermind Q&A Playlist Support the show

In this episode of the Real Estate Pro Show, host Erika interviews Lance Riggen, a seasoned real estate investor who shares his inspiring journey from construction to real estate investing. Lance discusses the importance of personal growth, navigating relationships in business, and the emerging opportunity in co-living spaces. He provides insights on how to identify suitable properties, the challenges in the Atlanta market, and strategies for success in real estate investing.   Professional Real Estate Investors - How we can help you: Investor Fuel Mastermind:  Learn more about the Investor Fuel Mastermind, including 100% deal financing, massive discounts from vendors and sponsors you're already using, our world class community of over 150 members, and SO much more here: http://www.investorfuel.com/apply   Investor Machine Marketing Partnership:  Are you looking for consistent, high quality lead generation? Investor Machine is America's #1 lead generation service professional investors. Investor Machine provides true ‘white glove' support to help you build the perfect marketing plan, then we'll execute it for you…talking and working together on an ongoing basis to help you hit YOUR goals! Learn more here: http://www.investormachine.com   Coaching with Mike Hambright:  Interested in 1 on 1 coaching with Mike Hambright? Mike coaches entrepreneurs looking to level up, build coaching or service based businesses (Mike runs multiple 7 and 8 figure a year businesses), building a coaching program and more. Learn more here: https://investorfuel.com/coachingwithmike   Attend a Vacation/Mastermind Retreat with Mike Hambright: Interested in joining a “mini-mastermind” with Mike and his private clients on an upcoming “Retreat”, either at locations like Cabo San Lucas, Napa, Park City ski trip, Yellowstone, or even at Mike's East Texas “Big H Ranch”? Learn more here: http://www.investorfuel.com/retreat   Property Insurance: Join the largest and most investor friendly property insurance provider in 2 minutes. Free to join, and insure all your flips and rentals within minutes! There is NO easier insurance provider on the planet (turn insurance on or off in 1 minute without talking to anyone!), and there's no 15-30% agent mark up through this platform!  Register here: https://myinvestorinsurance.com/   New Real Estate Investors - How we can work together: Investor Fuel Club (Coaching and Deal Partner Community): Looking to kickstart your real estate investing career? Join our one of a kind Coaching Community, Investor Fuel Club, where you'll get trained by some of the best real estate investors in America, and partner with them on deals! You don't need $ for deals…we'll partner with you and hold your hand along the way! Learn More here: http://www.investorfuel.com/club   —--------------------

In this AI Quick Take episode, I explore the critical concept of prompt engineering. This skill is fundamental in transforming how you use AI tools like ChatGPT, Claude, and Perplexity in your professional work. Most people are using these robust AI systems like glorified search engines, but to unlock their full potential for marketing, sales enablement, and content creation, mastering prompt engineering is essential.AI systems are competent, but they need context, constraints, and clear objectives to deliver truly valuable results. In the episode, I will review the Five Layer Framework for crafting effective prompts: Define the role and contextSet specific objectivesClarify audience and use caseEstablish format and constraintsDefine success criteriaI also walk through practical examples in market research, campaign planning, and sales enablement, showing how this structured approach can save 20-30 hours of manual work while delivering superior results.Key Topics Covered:"(00:00:00) - Episode Introduction""(00:03:00) - What is Prompt Engineering?""(00:06:00) - Basic vs. Engineered Prompt Example""(00:07:00) - The Five Layer Framework""(00:11:00) - Using AI to Help Create Better Prompts""(00:12:00) - Market Research and Analysis Applications""(00:14:00) - Campaign Strategy and Planning""(00:15:00) - Sales Enablement Applications""(00:16:00) - Advanced Prompt Engineering Techniques""(00:20:00) - Common Mistakes to Avoid""(00:21:00) - Closing and Resources"For a detailed walkthrough of AI prompt engineering, ⁠check out our "How To" guide.⁠If you are interested in discussing this or any other topic, let's have a chat.  ⁠Reach out to me directly⁠ to schedule a no-obligation discussion. This isn't a sales call, but rather an opportunity to talk through your LinkedIn questions and challenges.⁠Follow me on LinkedIn⁠.Subscribe to The HealthTech Marketing Show on ⁠Spotify⁠ or watch us on ⁠YouTube⁠ for more insights into marketing, AI, ABM, buyer journeys, and beyond!Thank you to our presenting sponsors, ⁠HIMSS⁠, a leader in advancing health equity, digital innovation, and data-driven care through technology, policy, and community collaboration. And also ⁠HealthcareNOW⁠, 24/7 expert shows, interviews, and podcasts, powering healthcare leaders with innovation, policy, and strategy insights.

This episode of The Backstory on Marketing and AI explores how AI enabled Market Research and influencer automation are reshaping marketing. Our guest from Stack Influence shares how micro and nano influencers outperform celebrities by creating authentic connections and driving higher conversions.We cover:Why micro and nano influencers deliver stronger ROIHow AI analyzes profiles, automates communication, and enhances contentGifting strategies that build authentic communitiesThe impact of influencer campaigns on Amazon rankings and marketplace successHow AI is used for both analytics and generative prompts in influencer marketingWhy authentic content outperforms polished ads in today's environmentListeners will also hear about the evolution of social media algorithms, the rise of UGC, and how brands can build long-term influencer relationships. Whether you're in e-commerce or marketing, this conversation provides insights into scalable influencer campaigns powered by AI.Click here to view the video: https://www.youtube.com/watch?v=y_3eOyj19Ak

Today, we build a machine to help you actually run customer interviews.We'll use AI to tackle the big blockers—accountability, CRM setup, outreach, transcription, and even how to pick your first customer. You'll hear the idea Brian is testing with the interview machine, and we'll walk through exactly how AI can make the process faster, more uncomfortable (in the right way), and a lot more effective. Plus, a bit on creativity and being human.Tacklebox Customer Interview Workshop (starts 9/15)ClaudeCalendlyGranola00:00 Intro00:30 Avoiding Criticism04:08 The Job of Customer Interviews09:12 Smooth Jazz09:30 Whisper Ideas11:35 The Idea:15:35 The AI Interview Machine17:34 Accountability19:13 Top of Funnel Outreach21:18 Interview Execution22:39 Synthesis23:43 The End

In this episode, you will learn to spot the emerging trends that are influencing where people live and invest. The discussion covers:  

Creating the Viewer: Market Research and the Evolving Media Ecosystem (U Texas Press, 2024) is a study of the largely hidden world of primary media market research and the different methods used to understand how the viewer is pictured in the industry. The first book on the intersection between market research and media, Creating the Viewer takes a critical look at media companies' studies of television viewers, the assumptions behind these studies, and the images of the viewer that are constructed through them. Justin Wyatt examines various types of market research, including talent testing, pilot testing, series maintenance, brand studies, and new show “ideation,” providing examples from a range of programming including news, sitcoms, reality shows, and dramas. He looks at brand studies for networks such as E!, and examines how the brands of individuals such as showrunner Ryan Murphy can be tested. Both an analytical and practical work, the book includes sample questionnaires and paths for study moderators and research analysts to follow. Drawn from over fifteen years of experience in research departments at various media companies, Creating the Viewer looks toward the future of media viewership, discussing how the concept of the viewer has changed in the age of streaming, how services such as Netflix view market research, and how viewers themselves can shift the industry through their media choices, behaviors, and activities. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/new-books-network

Creating the Viewer: Market Research and the Evolving Media Ecosystem (U Texas Press, 2024) is a study of the largely hidden world of primary media market research and the different methods used to understand how the viewer is pictured in the industry. The first book on the intersection between market research and media, Creating the Viewer takes a critical look at media companies' studies of television viewers, the assumptions behind these studies, and the images of the viewer that are constructed through them. Justin Wyatt examines various types of market research, including talent testing, pilot testing, series maintenance, brand studies, and new show “ideation,” providing examples from a range of programming including news, sitcoms, reality shows, and dramas. He looks at brand studies for networks such as E!, and examines how the brands of individuals such as showrunner Ryan Murphy can be tested. Both an analytical and practical work, the book includes sample questionnaires and paths for study moderators and research analysts to follow. Drawn from over fifteen years of experience in research departments at various media companies, Creating the Viewer looks toward the future of media viewership, discussing how the concept of the viewer has changed in the age of streaming, how services such as Netflix view market research, and how viewers themselves can shift the industry through their media choices, behaviors, and activities. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/communications

In this episode of The Backstory on Marketing and AI, we explore how AI enabled Market Research is reshaping project management and beyond.Most large projects today suffer from cost overruns and delays. AI is providing a solution by forecasting risks, automating reporting, and enabling smarter scheduling. From construction to utilities and data centers, companies are leveraging AI to transform their results.We discuss the myths and realities of AI adoption, its impact on jobs, and what the future holds for industries with slow adoption curves.Listeners will gain insight into:Why 80% of projects cost more and take longer.How AI forecasting reduces risk.The role of AI agents in reporting.How generative scheduling accelerates project planning.The impact of AI on jobs and career paths.This conversation goes beyond hype to provide practical insights into how AI and Marketing can improve outcomes in both business and infrastructure.

Creating the Viewer: Market Research and the Evolving Media Ecosystem (U Texas Press, 2024) is a study of the largely hidden world of primary media market research and the different methods used to understand how the viewer is pictured in the industry. The first book on the intersection between market research and media, Creating the Viewer takes a critical look at media companies' studies of television viewers, the assumptions behind these studies, and the images of the viewer that are constructed through them. Justin Wyatt examines various types of market research, including talent testing, pilot testing, series maintenance, brand studies, and new show “ideation,” providing examples from a range of programming including news, sitcoms, reality shows, and dramas. He looks at brand studies for networks such as E!, and examines how the brands of individuals such as showrunner Ryan Murphy can be tested. Both an analytical and practical work, the book includes sample questionnaires and paths for study moderators and research analysts to follow. Drawn from over fifteen years of experience in research departments at various media companies, Creating the Viewer looks toward the future of media viewership, discussing how the concept of the viewer has changed in the age of streaming, how services such as Netflix view market research, and how viewers themselves can shift the industry through their media choices, behaviors, and activities. Learn more about your ad choices. Visit megaphone.fm/adchoices

AI is reshaping the marketing landscape. In this episode of The Backstory on Marketing and AI, we explore how AI enabled Market Research empowers companies to replace guesswork with clarity.Ground Control Research has developed Telemetry, a service that provides AI powered insights to guide strategy. From defining the right target market to refining creative briefs, businesses discover how to cut wasted time and costs.Key discussion points include:How AI accelerates insight gatheringWhy startups and scaleups must adapt quicklyThe pitfalls of assuming early adopters represent the future marketHow challenger brands can grow without copying industry giantsThe role of curiosity and decision-making for new marketersWhether you're a founder, marketing leader, or early-career professional, this episode provides actionable lessons. Learn how to apply AI and Marketing together to achieve exponential growth and sharpen competitive edge.Click here to view the video: https://www.youtube.com/watch?v=gUvf2422gvI

Many Amazon sellers from China excel at supply chain and operations, but struggle with branding and Western culture. This episode uncovers the hidden gap and how bridging East and West can change the game.   Join us as we welcome Feng Xiaoxiao, a distinguished leader in the Chinese e-commerce community and a driving force behind 4,000 Amazon sellers in Shenzhen. Known as Professor Xiaoxiao, Feng shares her compelling journey from Shenzhen to New York, where she is currently pursuing a master's in integrated marketing at NYU. Feng provides insightful perspectives on the hurdles Chinese Amazon sellers face, such as high advertising costs and cultural misunderstandings, which impede their efforts to establish robust brands in the U.S. market. Her dedication to bridging these cultural gaps offers a unique lens into the e-commerce challenges faced by both Chinese and American sellers.   Listen in as we explore the complexities of intellectual property (IP) awareness among Chinese sellers, heightened by Amazon's strict IP policies. Through education and adaptation, many are now prioritizing innovation and registering patents, although IP infringement remains a significant issue. We discuss the contrasting strengths of American and Chinese sellers, where Americans shine in innovation and branding, and Chinese sellers excel in product enhancement and cost reduction. This episode also touches on the misconceptions Americans may have about modern China and the potential for cross-cultural learning to enhance e-commerce strategies on platforms like Amazon.   In a fascinating conversation about cross-cultural marketing, we dive into the intersection of Chinese and American e-commerce sellers, emphasizing the necessity of mutual learning. Feng shares success stories and highlights the importance of cultural understanding and aesthetic alignment in improving brand appeal. We also discuss strategies for targeting specific U.S. audiences, using tools like Facebook data to find unique market positions. As we wrap up, the discussion turns to the opportunities for collaboration between Chinese and American sellers, aiming to foster fair competition and mutual growth in the competitive landscape of global e-commerce.   In episode 462 of the AM/PM Podcast, Kevin and Xiaoxiao discuss: 00:00 - Challenges of Chinese Amazon Sellers 02:33 - Global Connections Through Technology 06:20 - Challenges of Building US Brand  14:39 - Chinese Amazon Sellers & IP Infringements 19:01 - Cross-Cultural Marketing in E-Commerce 22:59 - Cultural Influence on Conversion Rates 29:08 - Market Research and Cultural Understanding 33:06 - Marketing Strategies and Consumer Data 37:25 - Reliability of Academic vs AI Data  41:27 - Opportunities for Chinese and American E-Commerce Seller Collaboration 48:01 - Amazon Business Owner Seeks Branding Help 54:07 - Common Ground Between East and West

AI and Marketing are reshaping how companies engage with customers. In this episode of the Backstory on Marketing and AI, we dive into how customer experience (CX) and AI-enabled Market Research create real-world business impact.Key topics include:Why personalization at scale is essential.How startups fail without product-market fit.The importance of customer journey mapping.Legal challenges around AI-driven personalization.Insights from Amazon, Netflix, and Salesforce.How AI reduces support tickets and increases profitability.CX ensures customers remain at the center of every decision. AI provides tools to make it happen at scale. Companies that embrace both will see stronger loyalty, organic growth, and a clear competitive advantage.This conversation offers practical insights for marketers, entrepreneurs, and leaders navigating today's fast-moving digital landscape.Connect on LinkedIn: https://www.linkedin.com/in/franckardourel/Click here to view the video: https://www.youtube.com/watch?v=gfBEu-j1IJA

Yassy is back and kicks things off with hood news and her latest round of “market research” on nightlife and dating. From there, the crew tackles emotional vs. physical cheating, relationship dealbreakers, and viral Red Pill & Chill questions on sex, money, and insecurities (8:51). Next, Jermaine Dupri's appearance on The Joe Budden Podcast sparks debate on marketability and legacy and whether Chris Brown should ever be compared to Michael Jackson, with Usher, Nepo babies, and marriage advice also in the mix (27:31). The conversation shifts to Jim Jones' sit-down with Fivio Foreign, and the generational divide on Nas' legacy (54:18). Later, the trio unpacks a list music-exec salaries (1:07:54), the Ozempic lawsuits, and how social media fuels body image pressure (1:13:46). They also weigh in on the song of the summer debate (1:29:08), Tyla's likability (1:32:16), what they would legalize if they became President (1:42:24), and much more! Subscribe to our Patreon for early access to episodes - www.patreon.com/NeedToKnowPodcast Book your next podcast recording at Need to Know Studios TODAY - https://needtoknowstudios.com/ Join our Twitter/X Community to chop it up with us about all things Need to Know - https://twitter.com/i/communities/1777442897001910433 The Need To Know Podcast Social Handles https://www.instagram.com/needtoknowpod/ https://twitter.com/NeedToKnowPod https://www.tiktok.com/needtoknowpod SaVon https://www.instagram.com/savonslvter/ https://twitter.com/SavonSlvter Alex https://www.instagram.com/balltillwefall/ https://twitter.com/balltillwefall

We dive deep into the defining trends shaping private markets in the first episode of our midyear Private Markets Outlook series. Join Andrew Korz, Senior Vice President of Investment Research, and Alan Flannigan, Investment Research Associate, as they explore the forces driving the new private markets imperative: pursuing alpha through specialization and operational excellence.  The Private Markets Outlook podcast series will feature special guests and portfolio managers from across our firm, each bringing unique perspectives on private equity, private credit and real estate. Subscribe and stay tuned for more.   Follow the value, not the herd: The new private markets imperative U.S. exceptionalism: At a crossroads Secondaries in first place: A compelling access point in private equity Have a question for our experts? Text us for a chance to have your questions answered on the next episode.To watch the video version, go to https://www.youtube.com/@futurestandard_fs For more research insights go to https://futurestandard.com/insights

Stephen Grootes speaks to Kevin Lings, Chief Economist at Stanlib Asset Management and Jacolize Meiring, Senior Researcher & Head of the Personal Finance Research Division at The Bureau of Market Research about the severe strain on South Africa's middle class, citing signs such as shifting consumer behavior, rising debt levels, and stagnant income growth. In other interviews, Ayabonga Cawe, Itac chief commissioner, chats about the surge in caseload for South Africa's International Trade Administration Commission due to the US tariffs and global overcapacity issues, particularly in steel production, which could impact exporting companies and jobs. The Money Show is a podcast hosted by well-known journalist and radio presenter, Stephen Grootes. He explores the latest economic trends, business developments, investment opportunities, and personal finance strategies. Each episode features engaging conversations with top newsmakers, industry experts, financial advisors, entrepreneurs, and politicians, offering you thought-provoking insights to navigate the ever-changing financial landscape. Thank you for listening to a podcast from The Money Show Listen live Primedia+ weekdays from 18:00 and 20:00 (SA Time) to The Money Show with Stephen Grootes broadcast on 702 https://buff.ly/gk3y0Kj and CapeTalk https://buff.ly/NnFM3Nk For more from the show, go to https://buff.ly/7QpH0jY or find all the catch-up podcasts here https://buff.ly/PlhvUVe Subscribe to The Money Show Daily Newsletter and the Weekly Business Wrap here https://buff.ly/v5mfetc The Money Show is brought to you by Absa Follow us on social media 702 on Facebook: https://www.facebook.com/TalkRadio702702 on TikTok: https://www.tiktok.com/@talkradio702702 on Instagram: https://www.instagram.com/talkradio702/702 on X: https://x.com/CapeTalk702 on YouTube: https://www.youtube.com/@radio702 CapeTalk on Facebook: https://www.facebook.com/CapeTalkCapeTalk on TikTok: https://www.tiktok.com/@capetalkCapeTalk on Instagram: https://www.instagram.com/CapeTalk on X: https://x.com/Radio702CapeTalk on YouTube: https://www.youtube.com/@CapeTalk567 See omnystudio.com/listener for privacy information.

Stephen Grootes speaks to Kevin Lings, Chief Economist at Stanlib Asset Management, and Jacolize Meiring, Senior Researcher & Head of the Personal Finance Research Division at The Bureau of Market Research, about the severe strain on South Africa's middle class, citing signs such as shifting consumer behavior, rising debt levels, and stagnant income growth. The Money Show is a podcast hosted by well-known journalist and radio presenter, Stephen Grootes. He explores the latest economic trends, business developments, investment opportunities, and personal finance strategies. Each episode features engaging conversations with top newsmakers, industry experts, financial advisors, entrepreneurs, and politicians, offering you thought-provoking insights to navigate the ever-changing financial landscape.    Thank you for listening to a podcast from The Money Show Listen live Primedia+ weekdays from 18:00 and 20:00 (SA Time) to The Money Show with Stephen Grootes broadcast on 702 https://buff.ly/gk3y0Kj and CapeTalk https://buff.ly/NnFM3Nk For more from the show, go to https://buff.ly/7QpH0jY or find all the catch-up podcasts here https://buff.ly/PlhvUVe Subscribe to The Money Show Daily Newsletter and the Weekly Business Wrap here https://buff.ly/v5mfetc The Money Show is brought to you by Absa     Follow us on social media   702 on Facebook: https://www.facebook.com/TalkRadio702 702 on TikTok: https://www.tiktok.com/@talkradio702 702 on Instagram: https://www.instagram.com/talkradio702/ 702 on X: https://x.com/CapeTalk 702 on YouTube: https://www.youtube.com/@radio702   CapeTalk on Facebook: https://www.facebook.com/CapeTalk CapeTalk on TikTok: https://www.tiktok.com/@capetalk CapeTalk on Instagram: https://www.instagram.com/ CapeTalk on X: https://x.com/Radio702 CapeTalk on YouTube: https://www.youtube.com/@CapeTalk567 See omnystudio.com/listener for privacy information.

In this episode of Zee Marketing Podcast, Jacob Birn, founder of Addictive Research, explains how his new platform helps brands gain deep insights into their target markets by engaging real people to provide their feedback on ads and products. Participants enter raffles and other contests in exchange for their opinions, allowing businesses to collect meaningful data on consumer preferences and behavior, and make smarter marketing and product decisions. Watch on YouTube: https://youtu.be/-sh3xChnDa8  Connect with Jacob Birn: https://www.linkedin.com/in/jacob-birn/  Learn more: https://addictiveresearch.com/   

Send us a textSummaryIn this episode, Andi and Tori celebrate the launch of Season Five, reflecting on their experiences at the H & H event and discussing the importance of recognizing trends in the quilting industry. They explore the concept of 'bed rotting' and its connection to sleep trends, as well as Tori's transition to full-time entrepreneurship. The conversation delves into market research strategies, emphasizing the significance of understanding one's ideal customer and engaging with the community. They wrap up by inviting listeners to join their Patreon for deeper engagement and support.Don't miss an episode! Like, comment, and subscribe for more quilting stories, tips, and industry insights.TakeawaysSeason five marks a significant milestone for the podcast.Tori's experience at H & H was more focused and goal-oriented this year.Learning to notice trends can enhance marketing strategies.The concept of 'bed rotting' reflects a shift in lifestyle and relaxation.Tori has transitioned to full-time entrepreneurship, focusing on course design and digital marketing coaching.Understanding your ideal customer is crucial for effective marketing.Market research can be simple and quick to conduct.Engaging with your audience helps identify trends and needs.We offer a community on Patreon that offers deeper engagement and support.Chapters00:00 Welcome to Season Five02:56 Reflections on H & H Event04:16 Exploring Trends in Quilting11:30 The Shift Towards Smaller Projects13:19 Tori's Leap into Full-Time Business18:27 Understanding Market Research25:50 Wrapping Up and Community EngagementWant More Quilting Content?

Meet Dr. VernellPitch Strategist | District LeaderWith over 20 years in K–12 education—and 10+ years making decisions on behalf of a school district—I know what actually moves a proposal from “maybe” to “approved.”I created PitchEDU because I saw too many brilliant entrepreneurs missing out on district opportunities—not because their offers weren't strong, but because they didn't know how to position, price, and pitch in a way that resonates with decision-makers.I've helped entrepreneurs and consultants win over $2.8 million in district contracts—and I'm here to help you do the same.Our MissionTo equip visionary education experts and entrepreneurs with insider tools, strategy, and coaching to secure high-value contracts with school districts—without leaving their 9-to-5.Our VisionTo become the leading authority in K-12 district contracting-building a community of confident, well-paid entrepreneurs who drive meaningful change in schools and districts across the nation. ______________________________________________________________________ The Edupreneur: Your Blueprint To Jumpstart And Scale Your Education BusinessYou've spent years in the classroom, leading PD, designing curriculum, and transforming how students learn. Now, it's time to leverage that experience and build something for yourself. The Edupreneur isn't just another book; it's the playbook for educators who want to take their knowledge beyond the school walls and into a thriving business.I wrote this book because I've been where you are. I know what it's like to have the skills, the passion, and the drive but not know where to start. I break it all down: the mindset shifts, the business models, the pricing strategies, and the branding moves that will help you position yourself as a leader in this space.Inside, you'll learn how to:✅ Turn your expertise into income streams, without feeling like a sellout✅ Build a personal brand that commands respect (and top dollar)✅ Market your work in a way that feels natural and impactful✅ Navigate the business side of edupreneurship, from pricing to partnershipsWhether you want to consult, create courses, write books, or launch a podcast, this book will help you get there. Stop waiting for permission. Start building your own table.Grab your copy today and take control of your future.Buy it from EduMatch Publishing https://edumatch-publishing.myshopify.com/collections/new-releases/products/the-edupreneur-by-dr-will

This week, Ford unveiled a new electric strategy and manufacturing process to a mixed reaction. But it might be one of the most important moves the company makes. Sam Abuelsamid, host of the Wheel Bearings podcast and VP of Market Research at Telemetry, joins us for an in-depth, realistic conversation. We get into the future of electric vehicles in the United States, the importance of why US companies need a real electric strategy no matter what Washington does, and the reality that the future for US automakers is not guaranteed. Feedback as always - dailydetroit -at- gmail -dot- com or leave a voicemail 313-789-3211. Follow Daily Detroit on Apple Podcasts: https://podcasts.apple.com/us/podcast/daily-detroit/id1220563942  Or sign up for our newsletter: https://www.dailydetroit.com/newsletter/  

Ready to rethink your approach to emotional intelligence and business growth? In this episode of Predictable B2B Success, host Vinay Koshy sits down with Ramiro Velasco, an engineer-turned-entrepreneur and expert in helping brands break into the booming Latin American e-commerce market. Ramiro's journey from a reluctant leader to co-founder at Goavance is filled with candid insights on why emotions aren't just “soft skills”—they're ROI positive and essential for driving team performance, authentic client relationships, and lasting customer loyalty. But Ramiro doesn't stop at theory. He peels back the curtain on what it takes for foreign brands to succeed in Latin America, where cultural nuances can make or break a market entry. From wrestling with self-driven leadership to hands-on lessons about empathy, localization, and navigating both logistical and emotional barriers, this conversation is packed with actionable ideas for anyone in B2B, B2C, or just looking to scale efficiently—and humanely. Curious if your company's ready for Mexico's surging e-commerce opportunity? Wondering how to foster emotional intelligence in your team for measurable business impact? Get ready for a refreshingly honest, sometimes unconventional, look at growth in 2025 and beyond. Some areas we explore in this episode include: Emotional Intelligence in Organizations – The role and value of emotional intelligence in leadership and team management.Ramiro's Entrepreneurial Journey – His transition from AMZ Advisors to founding Goavance, and the challenges of entrepreneurship.Entering the Latin American E-commerce Market – Barriers and strategies for international brands launching in Mexico and Latin America.Cultural Localization and Marketing – The necessity of localizing marketing strategies for Latin American audiences.Empathy as a Business Asset – How cultivating empathy benefits both client relationships and internal teams.Understanding Local Consumer Behavior – Insights into shopping habits, search patterns, and expectations of Mexican consumers.Market Research and Intuition – Combining traditional data with local experiences and observations.Key E-commerce Metrics – Focusing on customer satisfaction, repeat purchase rates, and meaningful measurements beyond standard KPIs.People-Centric Leadership – Leading teams with empathy, open dialogue, and servant leadership principles.Adapting Business Models Over Time – How Goavance shifts strategies and operations as the market evolves and competition grows.And much, much more...

What's really going on in freight brokerage right now? Why are rates stuck, and how should we position ourselves as brokers for the next market shift? Together with our guest today, Ken Adamo of DAT Freight & Analytics, we dig into the supply-and-demand imbalance that's keeping rates flat, the impact of tariffs and interest rates on shipper behavior, and why DAT's acquisition of Convoy's tech could change how we approach automation! Plus, the reality of cold calling in a stagnant market, how shorter RFP terms make sense right now, and why consistent service still beats chasing margin in building trust with shippers! Hear all these and more from today's episode!   About Ken Adamo Ken Adamo, Chief of Analytics and Vice President of Strategy and Business Development at DAT Freight & Analytics, leads strategy, customer engagement, and industry analysis. He played a key role in DAT's acquisition of Trucker Tools, strengthening the company's visibility solutions. A recognized expert in freight market trends, Adamo has helped customers navigate shifting conditions by translating complex data into practical insights. He has led key strategic initiatives, advanced predictive analytics, and serves as a trusted resource for industry analysts, customers, and journalists. Before DAT, he led pricing and decision science teams at FedEx, developing forecasting models to optimize decision-making and profitability. He was named a 2025 Pro to Know (Rising Stars category) by Supply & Demand Chain Executive and has been quoted in the Wall Street Journal and trade publications. Ken holds a bachelor's degree in Finance from the University of Akron and an MBA from The Ohio State University.   Connect with Ken Website: https://www.dat.com/  LinkedIn: https://www.linkedin.com/in/ken-adamo-8481611a/ / https://www.linkedin.com/company/dat-freight-and-analytics/  

Are spot rates really holding, or is capacity starting to tighten under the surface? Today, let's talk about the DAT's load board data, seasonal freight patterns, how tariffs and interest rates are shaping the future of the industry, the recent FMCSA enforcement on English language proficiency and accountability gaps around fraud, and why human conversations still matter in carrier vetting, despite all the technology!  

When the AI wave hit, Jabeen Zaidi, founder of Spring AI, faced that exact storm. Competing against giants like Adobe and Canva, she sat down with Collin on an episode of the Predictable Revenue Podcast to discuss how Spring gained traction by starting small, earning user trust, and iterating with honest feedback instead of chasing hype. If you're building in AI, crypto, or any market where trends move faster than teams, these lessons will help you survive long enough to grow. Highlights include: The Leap into Entrepreneurship (03:19), Market Research and Validation (04:07), Feedback and Iteration (08:19), Customer Validation and Use Cases (13:09), and more... Stay updated with our podcast and the latest insights in Outbound Sales and Go-to-Market Strategies!

Welcome to episode 210 of Growers Daily! We cover: occultating one bed at a time, understanding what the market wants you to grow, and germinating spinach in the heat.  We are a Non-Profit! 

Meet Dr. VernellPitch Strategist | District LeaderWith over 20 years in K–12 education—and 10+ years making decisions on behalf of a school district—I know what actually moves a proposal from “maybe” to “approved.”I created PitchEDU because I saw too many brilliant entrepreneurs missing out on district opportunities—not because their offers weren't strong, but because they didn't know how to position, price, and pitch in a way that resonates with decision-makers.I've helped entrepreneurs and consultants win over $2.8 million in district contracts—and I'm here to help you do the same.Our MissionTo equip visionary education experts and entrepreneurs with insider tools, strategy, and coaching to secure high-value contracts with school districts—without leaving their 9-to-5.Our VisionTo become the leading authority in K-12 district contracting-building a community of confident, well-paid entrepreneurs who drive meaningful change in schools and districts across the nation. ______________________________________________________________________ The Edupreneur: Your Blueprint To Jumpstart And Scale Your Education BusinessYou've spent years in the classroom, leading PD, designing curriculum, and transforming how students learn. Now, it's time to leverage that experience and build something for yourself. The Edupreneur isn't just another book; it's the playbook for educators who want to take their knowledge beyond the school walls and into a thriving business.I wrote this book because I've been where you are. I know what it's like to have the skills, the passion, and the drive but not know where to start. I break it all down: the mindset shifts, the business models, the pricing strategies, and the branding moves that will help you position yourself as a leader in this space.Inside, you'll learn how to:✅ Turn your expertise into income streams, without feeling like a sellout✅ Build a personal brand that commands respect (and top dollar)✅ Market your work in a way that feels natural and impactful✅ Navigate the business side of edupreneurship, from pricing to partnershipsWhether you want to consult, create courses, write books, or launch a podcast, this book will help you get there. Stop waiting for permission. Start building your own table.Grab your copy today and take control of your future.Buy it from EduMatch Publishing https://edumatch-publishing.myshopify.com/collections/new-releases/products/the-edupreneur-by-dr-will

Cynthia Duran, founder of Xinca Foods, shares her journey of creating the first Salvadorian frozen food brand in the U.S. She talked about her family's love of food, their cultural roots, and the challenges of entrepreneurship. Cynthia emphasizes the significance of community support and feedback in building her brand, as well as her future plans for growth and product development. She reflects on her recent pitch competition wins, including Naturally Rising Seattle's People Choice Award, the personal growth she has experienced through her entrepreneurial journey, and the impact she hopes to make in the world through her food.Takeaways:Cynthia's family culture influenced her passion for cooking.Food is a way to connect with cultural roots.Xinca Foods aims to share Salvadorian culture with a wider audience.Community feedback is crucial for product development.Cynthia's journey has been filled with challenges and triumphs.The importance of quality in food production cannot be overstated.Cynthia's experience in data analysis helps her understand consumer behavior.Building a brand requires resilience and adaptability.A better world means being kind and supporting one another.Sound bites:“My parents always said, you need to be independent. You need to learn how to cook for yourself.”“Growing up, I thought everyone in the United States knew what loroco was, but it turns out only people who grew up in Salvadorian or Guatemalan households knew.”“I was thinking, why can't I find pupusas in the freezer aisle?”“Salvadorian people are the third largest Latino community in the United States.”“The quesadilla dessert is a great segue for us because not only is it a traditional Salvadorian dessert, it's also appealing to consumers.”“One thing I've learned is packaging is everything, especially when you're in CPG.”“Dwight from Town and Country said “Your product is selling itself even if you're not standing in front of the case.”””I really like making that impact, but I didn't realize it when I started this business. I was just making food for my community.”“We were looking for a co-packer, but there wasn't really anyone that could make the product the way I wanted it.”“We were like, well, we don't really have a choice. We have to have a custom machine to make the product to my specific specifications, right?”“It's a great advantage for me because other people can't really do that or can't really do their own research and development the way that I can because I have the ability to do that in my own place.”“This is a very cash intensive, time consuming type of business.”“Sometimes we can think with our heart, but you also have to think with your mind, right?”“I'm just happy that I won both. I didn't realize I would win anything.”“I feel like I've gotten to know myself a bit more. My limits are far beyond what I thought I could, you know?”Links:Cynthia Duran on LinkedIn - https://www.linkedin.com/in/cynthia-duran-693410b9/Xinca Foods- https://xincafoods.com/Xinca Foods on LinkedIn - https://www.linkedin.com/company/xinca-foods-llc/posts/Xinca Foods on Facebook - https://www.facebook.com/Xincafoods/Xinca Foods on Instagram - https://www.instagram.com/xincafoods/Xinca Foods on X - https://x.com/xincafoods…Brands for a Better World Episode Archive - http://brandsforabetterworld.com/Brands for a Better World on LinkedIn - https://www.linkedin.com/company/brand-for-a-better-world/Modern Species - https://modernspecies.com/Modern Species on LinkedIn - https://www.linkedin.com/company/modern-species/Gage Mitchell on LinkedIn - https://www.linkedin.com/in/gagemitchell/…Print Magazine Design Podcasts - https://www.printmag.com/categories/printcast/…Heritage Radio Network - https://heritageradionetwork.org/Heritage Radio Network on LinkedIn - https://www.linkedin.com/company/heritage-radio-network/posts/Heritage Radio Network on Facebook - https://www.facebook.com/HeritageRadioNetworkHeritage Radio Network on X - https://x.com/Heritage_RadioHeritage Radio Network on Instagram - https://www.instagram.com/heritage_radio/Heritage Radio Network on Youtube - https://www.youtube.com/@heritage_radioChapters:03:00 Cynthia Duran: The Journey Begins06:01 Cultural Connections Through Food08:46 Learning to Cook: A Family Tradition11:44 The Birth of Xinca Foods14:40 Bringing Salvadoran Cuisine to the U.S.17:29 Market Research and Product Selection20:43 The Importance of Packaging23:39 Future Products and Expansion Plans32:44 Strategic Product Development33:40 The Decision to Manufacture In-House35:05 Quality Control and Unique Product Standards37:10 Flexibility in Product Development38:36 Retailer Relationships and Market Insights40:02 New Product Development: Chicken and Cheese Pupusa42:45 Family Feedback and Recipe Testing44:55 Navigating Challenges in CPG48:03 Lessons from Manufacturing Challenges54:20 The Tough Reality of Entrepreneurship57:55 Leveraging Past Experience in Building a Brand58:51 Data-Driven Insights in Entrepreneurship01:01:30 Balancing Heart and Mind in Decision Making01:02:55 The Power of Storytelling in Pitch Competitions01:08:40 Scaling and Future Plans for Xinca01:12:52 Lessons Learned and Personal Growth01:19:03 Building Community and Impacting CultureSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

If you've ever “followed your intuition”, poured a ton of time and money into creating a new offer, only to hear crickets when it launches, then this episode is for you. In episode 450 of Amplify Your Success Podcast, I'm revealing a costly mistake too many coaches and online experts make: building a program before validating it. Whether you're launching your very first group offer, building an on-demand training or refining an existing service, knowing how to validate your offer BEFORE you invest time and money building it, can save you months of frustration. This episode comes from my own personal experience of chasing an idea without proper vetting! Inside I'll walk you through the 7 essential questions I ask clients inside my programs before they build, launch, or market a new offer—so you can gain traction faster and start selling with confidence. This episode is your strategic shortcut to building something that your audience actually wants. If you're ready to stop spinning your wheels and start creating offers that convert, this episode is your roadmap.   Key Takeaways: [3:15] Why brilliant ideas still flop (and how to prevent it) [7:08] The #1 question to ask before you build your program [9:47] How to know if your audience wants what you're selling [13:22] Spotting red flags that signal your offer isn't ready [16:33] What to do when you think it's validated—but it's not selling [20:41] 7 crucial validation questions to test your next offer idea Resources Mentioned in This Episode:  Authority Accelerator 6 month Cohort: Discover your Lighthouse Message, and your hottest selling offer, then amplify the reach of your message by borrowing other people's audiences. Check out the details here FREE GUIDE & SCORECARD: Feel like the best-kept secret? My proven Un-Ignorable Expert Framework is your step-by-step guide to turning your expertise into consistent, high-value client attraction by borrowing authority-rich visibility streams.  

In this episode of the Predictable Revenue Podcast, our host Collin Stewart, sat down with Chris Brunner to unpack what it really took to build Authvia in a complex industry. The slow work of building relationships, the discipline of not solving the wrong problems, and why product-market fit isn't a milestone. It's a moving target. For founders navigating distribution, defensibility, or channel strategy, this one's full of quiet, hard-earned lessons. Highlights include: The Journey of Validation and Market Research (03:32), Product Development and Initial Launch (11:28), Navigating Early Challenges in Customer Acquisition (12:53), Establishing Defensibility in a Competitive Market (15:04), Defining Product-Market Fit in a Complex Landscape (15:18), And more... Stay updated with our podcast and the latest insights in Outbound Sales and Go-to-Market Strategies!

Health systems are increasingly asked to make decisions based on data, but not all research is created equal. In this encore episode, hosts Reed Smith and Chris Boyer revisit the essential differences between market research and marketing research—clarifying how each plays a distinct role in informing healthcare strategies. They're joined by Steve Koch of Cast and Hue, who offers a deeper dive into qualitative research methods, including the strengths and limitations of focus groups versus 1:1 interviews. Together, they explore how empathy-driven research can uncover powerful insights that help organizations align their messaging, experiences, and offerings with real patient and consumer needs. Mentions from the Show: Original episode: https://touchpoint.health/podcast/tp394-gaining-insights-into-market-research/ Market Research: An Important Investment For Long-Term Viability Cast & Hue Focus Groups Vs. Interviews: Which Approach Provides Richer Insights? Steve Koch on LinkedIn  Reed Smith on LinkedIn Chris Boyer on LinkedIn Chris Boyer website Chris Boyer on BlueSky Reed Smith on BlueSky Learn more about your ad choices. Visit megaphone.fm/adchoices