Podcasts about Market research

Most people are taught that market research means guessing whether an idea has legs. Igor argues that guessing is the fastest way to get it wrong. In this episode, he breaks down why market research isn't gambling, why you should always start with the who instead of the what, and why the most profitable markets are the irrational ones — the people so desperate to solve a problem they can't sleep at night. From men wanting their ex back to a legendary four-word question that sold a relationship offer for years, Igor shows how understanding exactly who you're selling to changes everything.

When you're starting something new, it's easy to think you need to have your ideal client, offer, messaging, and business idea all figured out before you take action. But what if talking to people could actually help you figure those things out?In this episode, I'm talking with my friend, fellow mom entrepreneur, and founder of Desk Plant Creatives, Joanne Homestead, about market research and why it doesn't have to be complicated or intimidating. We break down what market research conversations actually look like, who to talk to, what questions to ask, and what to listen for.For more information, transcript, and show notes, click here: jenna.coach/118 Join me for a free consultation by clicking here: https://mom.jenna.coach/apply You're invited to join us every 2nd Thursday for my free Mom Entrepreneurs Circle. Sign up here: https://mom.jenna.coach/circle Keep up with me on LinkedIn here: https://www.linkedin.com/in/jenna-rykiel and Instagram here: https://www.instagram.com/jrykiel3 If you enjoy the show, please follow, rate, review, and share the podcast! Your support helps the show reach moms just like you who are ready to quit their 9-to-5 in pursuit of a life and business they love. Click here for instructions on how to leave a review: https://jenna.coach/podcast/podcastlaunch

Welcome to the Health Marketing Collective, where strong leadership meets marketing excellence.On today's episode, Kelly Franchetti, CEO of The Patient View, nurse, rare disease mom, and seasoned patient insights expert joins Sara Payne for an essential conversation about the art and science of weaving patient insights into brand planning. As healthcare marketers dive into planning season, Kelly offers a strategic and practical playbook for moving beyond assumptions and building campaigns, support programs, and messaging that truly resonate with patients.We dig into the critical questions: Where do patient insights fit into the brand planning process? Why do so many organizations wait too long to seek patient feedback? And what real-world impacts have companies seen when they involved patients early vs. when they didn't? Kelly Franchetti shares powerful stories from triple-negative breast cancer rebrands to evolving support in rare diseases showcasing how early, authentic patient input can fundamentally change both creative direction and patient outcomes.This isn't just market research. Kelly Franchetti explains how agile, front-end insight work is different, faster, and often significantly less expensive than most teams assume. Practical guidance follows for working with tight budgets, leveraging advisory boards, and collaborating with agencies to get the strongest ROI from your patient engagement investments.Key TakeawaysMove Patient Insights Upstream: Too often, patient feedback is treated as a late-stage validation step testing messaging after it's already locked in. Kelly argues for bringing patients into the room from the very start of brand planning 02:21, when strategy, positioning, and creative direction are being formed. Early involvement is not just easier and less costly; it's foundational to building architecture that reflects real patient needs.Beware of Assumptions Even on Experienced Teams: Even sophisticated marketing teams can unconsciously operate from inside the brand, not inside the condition. Common assumptions such as what patients' biggest pain points are, or what support they need often miss the mark. Kelly Franchetti stresses that gaps arise not from lack of skill but from differing perspectives; closing those gaps during planning season is what drives real resonance and results 05:02, 07:54.Patient Insight vs. Market Research & Advisory Boards: Patient insight initiatives are not just another traditional market research project, nor are they interchangeable with advisory boards. Kelly Franchetti explains that patient insight work is quicker, more agile, and designed to shape hypotheses before they are fully formed 15:58. Advisory boards have their value for focused, tactical conversations, but fall short in surfacing the full breadth of patient perspectives required for foundational planning 20:41, 22:41.Involving the Patient Voice Isn't Out of Reach: Patient insights don't require big teams or massive budgets. Programs can be spun up quickly (in as little as two to three weeks) and at budgets starting as low as 10,000–15,000 17:41, 18:25. Kelly Franchetti encourages teams to explore what's possible with what they have rather than assuming time and cost are barriers.ROI Is Highest When Insights Inform Early Decisions: If you only have resources for one initiative, invest on the front end shaping strategic priorities and messaging pillars instead of saving for late-stage message testing. Testing confirms, but early input shapes 26:46. Realigning plans after launch is always possible pulse checks midyear are fast and affordable 32:30 but the greatest ROI comes from minimizing assumptions upfront, regularly calendaring patient insight check-ins, and being honest about where the plan is built on guesses versus knowledge.Thank you for being part of the Health Marketing Collective, where strong leadership meets marketing excellence. The future of healthcare depends on it.Mentioned in this episode:Health Marketing Collective is Powered by InprelaThe Health Marketing Collective is powered by Inprela: a communications firm built for health brands determined to lead, not follow. We partner with marketing innovators who aren't just chasing attention—they're building movements. Connect with the audiences shaping the future of care and lead the conversations that move your market. Ready to rise above the noise? Visit inprela.com. Let's create something that moves the market.Inprela Communications

In this episode of the B2B Insights Podcast, Beata Miklosz and Niklas Heitland from B2B International speak with Dr Christine Wübben, Postdoctoral Researcher at the University Hospital Bonn, and Sandra Lewash, PhD Researcher at the University Hospital Bonn, about the role market research can play in transforming scientific discoveries into commercially viable healthcare innovations. The discussion focuses on COLDEX, an innovative antiviral nasal spray project developed within the ImmunoSensation Cluster of Excellence. Having demonstrated the scientific feasibility of their technology, the team partnered with B2B International to better understand market needs, validate key assumptions and identify the most promising routes to commercialization. Through a program of market research involving healthcare professionals, patients and other stakeholders, the team gained valuable insights into target audiences, market opportunities, adoption barriers and strategic priorities for future development. Hear Beata, Niklas, Christine and Sandra discuss how market research helped shape the project's direction, reduce risk and strengthen confidence in key innovation decisions. Key discussion points: How COLDEX evolved from fundamental immunology research into a real-world healthcare innovation Why scientific evidence alone is not enough for successful market entry The importance of validating assumptions before making major development and investment decisions How market research helps innovators understand user needs, commercial potential and regulatory considerations Lessons learned from engaging healthcare professionals, patients and other key stakeholders Why prevention-focused innovations can present unique market adoption challenges The value of introducing market research earlier in the innovation process Advice for researchers and innovators looking to bridge the gap between scientific discovery and commercial success

AI is transforming advertising, search, and customer acquisition, but successful campaigns still depend on the quality of the information marketers provide. In this episode of The Backstory on Marketing and AI, the conversation explores how AI and Marketing are changing Google Ads, conversion tracking, landing pages, search behavior, and marketing ROI.A major focus is conversion quality. Google and other advertising platforms use machine learning to optimize campaigns based on the goals marketers define. When those goals are inaccurate, algorithms can learn to attract the wrong audience. For example, counting every phone call as a successful conversion may send misleading signals. Marketers need to identify the actions that represent real leads and potential customers.The episode also examines the relationship between search intent and landing page performance. Strong landing pages should continue the customer journey from the original search to the advertisement and final conversion. Headlines, images, messaging, convenience, trust, and differentiation can all influence results.Search itself is also changing. Google AI Overviews, AI Max, ChatGPT, Claude, and other AI-powered platforms are creating new ways for customers to discover information and businesses. Marketers must continue testing these technologies because search behavior and advertising opportunities are evolving quickly.The discussion also connects these developments with AI enabled Market Research. Search behavior provides valuable information about customer intent, buying stages, priorities, and language. Businesses can use these insights to create stronger campaigns and more relevant offers.Another important lesson is the difference between activity and real performance. Impressions, website visits, and clicks can appear impressive, but marketers should focus on qualified leads, customers, revenue, and return on investment. AI can help execute and optimize campaigns, but human judgment remains essential for defining meaningful outcomes.The episode concludes with advice for future marketers. AI is powerful at execution, but deep expertise and judgment can create a lasting competitive advantage. Marketers who understand both technology and strategy will be better positioned as AI continues changing the industry.

Artificial intelligence is forcing marketing agencies to redesign how they operate. In this episode, Eleanor Kubacki of EFK Group explains what happened when her agency decided to go all in on AI. The change affected strategy, staffing, partnerships, workflows, governance, creative development, and client service.Her leadership mantra became simple: get comfortable being uncomfortable. AI evolves quickly. Systems that create value today may require a major pivot within months. That speed creates opportunities for smaller agencies. They can test ideas, form partnerships, and compete with larger organizations.However, responsible adoption requires clear boundaries. Agencies must protect client privacy, proprietary information, brand voice, and human employment. These concerns become especially important for government, university, and regulated clients.AI can support data mining, first-pass strategy, audience analysis, personalization, media buying, and real-time optimization. AI enabled Market Research can reveal current customer behaviors and interests. This reduces dependence on broad, assumed personas.Yet AI still struggles with empathy, humor, originality, emotional connection, and distinctive creative thinking. Eleanor explains why EFK Group uses AI as a baseline rather than a complete creative replacement. Copywriters, strategists, designers, developers, and account specialists remain central. The conversation also examines security across different AI platforms. Sensitive information should never enter a system without appropriate safeguards.Topics Covered• Transforming an established agency around AI• Scaling AI without eliminating human jobs• Creating internal governance and ethical standards• Protecting data and proprietary information• Preserving brand voice across AI workflows• Using AI for data mining and first-pass strategy• Moving beyond traditional audience personas• Learning from AI-generated advertising experiments• Adding AI specialists to client account teams• Preparing new marketers for an AI-driven industryThe future of AI and Marketing is not automation without oversight. It is a partnership where machines increase speed and humans provide experience, creativity, accountability, and judgment.

Nancy Yen shares her journey from corporate professional to successful entrepreneur, highlighting the importance of market research, authentic branding, and continuous learning in scaling her business to $24 million. She discusses balancing entrepreneurship with motherhood and turning personal challenges into innovative products.You can hear the full episode on Wednesday, August 5, 2026Send us Fan MailSupport the showRemember to subscribe for the next episode. Show Sponsor: ComingAlive PodcastProduction.com (Download your Podcast Launch Checklist for only $1 here)Music Credits: Copyright Free Music from Adventure by MusicbyAden.

AI can generate creative fast, but soul gets lost. Matt Harris (Research & Insight Lead) and Oli Bussell (Creative Lead) at Canva sit on opposite sides of the table—data and instinct—and prove the two only work together. They break down how to test storyboards early instead of waiting for the final cut, why bringing a single consumer's voice into the room beats any statistic when defending or reshaping an idea, and how to use insight as a creative challenge to solve rather than a verdict that kills bold ideas. You'll hear why the best partnerships treat research as a steer, not an answer—and where the human touch still beats the algorithm every time.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This evening, we wrap up the day's market action with Terence Hove, unpack the latest dry bulk shipping report with Bimco, explore the causes of employee financial distress with YuLife, examine retail spending trends with the Bureau of Market Research, discuss the opportunities for green finance in Africa with Standard Bank, look at manufacturing partnerships with the Brics SA Business Council, and, in this week's SMME feature, we follow the entrepreneurial journey of Refreshi. SAfm Market Update - Podcasts and live stream

AI is changing public relations, content creation, media research, and brand visibility. However, technology cannot replace genuine relationships, vulnerable storytelling, or human empathy.In this episode, Jaclyn Zukerman Delory of Next On Scene Media explains how founders can build meaningful visibility without losing their authentic voices.The conversation explores why emotional stories often connect before business facts. Founders who share relevant personal experiences can create stronger audience relationships and greater brand recognition.Media readiness also matters.Publicity can bring difficult questions, public feedback, and unexpected judgment. Media training helps entrepreneurs communicate clearly and remain confident under pressure. The episode also examines the changing role of press releases. Newswire distribution can support brand recognition and long-term online visibility.However, mass pitching rarely replaces personalized outreach. Journalists and editors receive countless generic messages. Relevant pitches, social engagement, and genuine relationship building help brands stand out.AI can support journalist research, grammar editing, keyword discovery, pitch personalization, and AI enabled Market Research.Yet every output still needs human review. Editors often recognize repetitive AI writing. Fully automated pitches can appear careless and damage trust.• Why vulnerable stories create emotional connections • Determining whether a founder is ready for PR • How media training builds confidence • Consistent video content and thought leadership • The changing value of press releases • Personalized pitches versus mass outreach • Building relationships with journalists • Using AI without losing a human voice • How editors may use AI • Social media visibility and discoverability • Why less content can produce better engagement • Building visibility that supports a lasting legacy • Career advice for new marketers and publicistsThe episode also explains why intentional marketing often outperforms content overload.

AI is changing how customers discover brands, compare options, and make decisions. Traditional SEO once focused primarily on Google rankings. AI answer engines now examine a brand's entire digital footprint.That footprint includes websites, podcasts, videos, social media, public relations, reviews, and online communities. In this episode, Justin Inman explains why marketers must coordinate paid, owned, and earned signals. These signals influence how brands appear across leading AI systems.The conversation introduces Share of Prompt. This measurement evaluates visibility across branded, competitive, and intent-driven questions. However, visibility metrics are only the starting point. Marketers need actions that improve positioning, correct hallucinations, and strengthen trusted sources.The episode also explores AI enabled Market Research and changing customer intent. Brands can study which sources influence answers and where misinformation begins. Regulated industries face additional challenges. AI outputs can create compliance, legal, financial, and reputational risks.Marketers must also avoid low-quality automated content. Generic AI articles may create spam signals and damage long-term visibility. A distinctive human viewpoint remains essential. AI can assist content creation, but humans must provide context, accuracy, and original thinking.• The shift from search links to AI answers• Answer engine optimization and generative engine optimization• Share of Prompt as a visibility measurement• Reddit's influence on AI recommendations• AI hallucinations and brand narrative control• Brand Knowledge Graphs and predictive analytics• AI governance within regulated industries• Zero-click search and personalized websites• New AI-focused marketing roles• Career advice for emerging marketers

Simon Chadwick discusses leadership, decision-making, and the impact of data in marketing. Discover insights on strategic thinking, change management, and the value of empathy in leadership. Takeaways -Effective leaders deploy empathy and strategic thinking in complex situations. -Measuring ROI in insights involves comparing outcomes to the status quo. -Data storytelling is crucial for influencing decision-makers. Sound bites "Empathy and decision-making are interconnected." "Data can save millions by preventing bad investments." "Position insights as an asset on the balance sheet." Chapters  08:27 Understanding Customer Experience and Data Utilization 10:16 Measuring Return on Investment in Insights 12:45 The Importance of Storytelling in Business 15:24 Insights Function as a Strategic Asset 18:15 Budgeting for Insights: A Strategic Approach 20:02 The Relevance of 'For the People' in Today's Context

July 21, 2026 ~ Chris Renwick and Lloyd Jackson speak with Sam Abuelsamid, VP of Market Research, Telemetry Insights about the Chevy Blot, is it too late for it's popularity to save? Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.

AI and Marketing are moving beyond basic automation.This episode explores how behavioral intelligence can add a human layer to artificial intelligence. Hugh Massie of DNA Behavior discusses how organizations can use deeper behavioral insight across marketing, sales, service, and communication.AI enabled Market Research can analyze patterns that traditional demographic research may overlook. These patterns can reveal how people naturally communicate, evaluate choices, and make decisions.The conversation also examines practical applications across the customer journey. AI can support lead generation, sales outreach, pre-sales assistance, customer support, and internal communication.However, AI is not a magic solution. Reliable data, clear goals, and human judgment remain essential. Automation without context can create generic messages, weak recommendations, or poor customer experiences.• Add behavioral insight to existing customer and enterprise data.• Use AI to improve relevance, not remove human connection.• Personalize communication around natural decision preferences.• Apply AI across marketing, sales, service, and internal workflows.• Evaluate outputs carefully before scaling automation.This discussion is valuable for marketers, executives, entrepreneurs, and customer experience teams. It offers a practical view of responsible AI adoption.

If a brand is no longer what a company says it is, but the sum of every experience a customer has, what does that mean for the marketing department's role in the organization?Agility requires more than just adapting to market changes; it demands a fundamental shift from broadcasting a message to engineering an experience. It requires a willingness to unlearn old definitions of brand and embrace a new reality where customer perception is the ultimate truth.Today, we're going to talk about what some are calling a "reformation" in branding. It's a move away from the traditional model of logos, slogans, and campaigns, and toward a new understanding where the brand is the cumulative effect of every single customer interaction. This shift has massive implications for organizational structure, strategy, and how we measure success.To help me discuss this topic, I'd like to welcome, Lou Carbone, Professor of Practice, Michigan State University & Founder/Chief Experience Officer at Experience Engineering. About Lou CarboneLou Carbone, often called the "Godfather of Experience Management," has been a pioneer in experience engineering since the 1980s. He's a globally recognized thought leader, author of Clued In (Fast Company's Reader's Choice Award winner), and co-author of award-winning research like “Sticktion.” He developed the proprietary Experience Engineering® methodology and has advised top organizations including Microsoft, IBM, John Deere, Pizza Hut UK, Allstate, and the UAE government. A frequent keynote speaker and guest lecturer at leading business schools, he's also Professor of Practice at Michigan State University, shaping future leaders in customer experience. His innovations, like the Paperless Rental Agreement at National Car Rental, have become industry standards. He holds a Distinguished Alumni Award from Thiel College, where he also served as Board Chair, and is active on several healthcare and academic boards including Brown College. Lou also serves as a Professor of Practice in the Eli Broad Business College at Michigan State University, teaching within the Masters of Market Research and Analytics program, as well as the startup of the Masters degree in Customer Experience Management.Lou Carbone on LinkedIn---------- Resources ---------- Experience EngineeringThe Agile Brand podcast is brought to you by TEKsystems. We're proud to be a media partner for #MAICON26 - Oct. 13-15! Learn how AI can power your marketing and business and help you grow smarter. Use code AGILE150 to save! Reach your customers with Reddit. Spend $500 in ad spend, get $500 back in ad credit! Chaser is the only Slack-native project management platform that helps teams turn messages into tracked tasks, automate follow-ups, and maintain team-wide visibility, without adopting another tool. Now integrated with Claude and other GenAI tools. Learn more at trychaser.com and use code AGILEBRAND for a 3-month free trial (normal trial is 14 days).The most influential minds in software, AI, and engineering leadership will be at WeAreDevelopers World Congress North America, September 23-25 in San Jose.Start building your own apps with Replit and get $20 off. Enjoyed the show? Tell us more at and give us a rating so others can find the show.Connect with Greg on LinkedInDon't miss a thing: get the latest episodes, sign up for our newsletter and more.Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology.The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. Hosted on Acast. See acast.com/privacy for more information.

Performance marketing gets you noticed, but it can't scale you forever. Marcelo Kertész, CMO of MANSCAPED, turned a brand built on awkward jokes into the number three electric grooming brand in the US. All this while outmaneuvering competitors decades older by knowing exactly when to shift gears. He breaks down "The Great Rebalance" from D2C conversion campaigns to full-funnel brand building, why zooming out from seven-day attribution windows to six-month brand performance changes everything, and the difference between consumer insights and human insights. These are the emotional truths data alone can't capture. You'll also learn why listening to consumers with intention beats letting the "popular vote" make your decisions for you.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

If a brand is no longer what a company says it is, but the sum of every experience a customer has, what does that mean for the marketing department's role in the organization?Agility requires more than just adapting to market changes; it demands a fundamental shift from broadcasting a message to engineering an experience. It requires a willingness to unlearn old definitions of brand and embrace a new reality where customer perception is the ultimate truth.Today, we're going to talk about what some are calling a "reformation" in branding. It's a move away from the traditional model of logos, slogans, and campaigns, and toward a new understanding where the brand is the cumulative effect of every single customer interaction. This shift has massive implications for organizational structure, strategy, and how we measure success.To help me discuss this topic, I'd like to welcome, Lou Carbone, Professor of Practice, Michigan State University & Founder/Chief Experience Officer at Experience Engineering. About Lou CarboneLou Carbone, often called the "Godfather of Experience Management," has been a pioneer in experience engineering since the 1980s. He's a globally recognized thought leader, author of Clued In (Fast Company's Reader's Choice Award winner), and co-author of award-winning research like “Sticktion.” He developed the proprietary Experience Engineering® methodology and has advised top organizations including Microsoft, IBM, John Deere, Pizza Hut UK, Allstate, and the UAE government. A frequent keynote speaker and guest lecturer at leading business schools, he's also Professor of Practice at Michigan State University, shaping future leaders in customer experience. His innovations, like the Paperless Rental Agreement at National Car Rental, have become industry standards. He holds a Distinguished Alumni Award from Thiel College, where he also served as Board Chair, and is active on several healthcare and academic boards including Brown College. Lou also serves as a Professor of Practice in the Eli Broad Business College at Michigan State University, teaching within the Masters of Market Research and Analytics program, as well as the startup of the Masters degree in Customer Experience Management.Lou Carbone on LinkedIn---------- Resources ---------- Experience EngineeringThe Agile Brand podcast is brought to you by TEKsystems. We're proud to be a media partner for #MAICON26 - Oct. 13-15! Learn how AI can power your marketing and business and help you grow smarter. Use code AGILE150 to save! Reach your customers with Reddit. Spend $500 in ad spend, get $500 back in ad credit! Chaser is the only Slack-native project management platform that helps teams turn messages into tracked tasks, automate follow-ups, and maintain team-wide visibility, without adopting another tool. Now integrated with Claude and other GenAI tools. Learn more at trychaser.com and use code AGILEBRAND for a 3-month free trial (normal trial is 14 days).The most influential minds in software, AI, and engineering leadership will be at WeAreDevelopers World Congress North America, September 23-25 in San Jose.Start building your own apps with Replit and get $20 off. Enjoyed the show? Tell us more at and give us a rating so others can find the show.Connect with Greg on LinkedInDon't miss a thing: get the latest episodes, sign up for our newsletter and more.Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology.The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. Hosted on Acast. See acast.com/privacy for more information.

Mid-Year Tech M&A Report: Taking a look at the deal activity, emerging trends, and valuations across 29 subsectors in the first half of 2026.

In this episode, MichaelAaron and Richard challenge some of marketing's biggest assumptions about consumer research. They explore why people often can't explain their own decisions, why A/B tests outperform surveys, and how observing real behavior leads to stronger insights and better marketing decisions. 

Artificial intelligence is changing the way marketers build products, optimize campaigns, and drive business growth. In this episode of Backstory on Marketing and AI, we explore why experimentation has become one of the most valuable competitive advantages in modern marketing.The discussion covers AI-powered experimentation, predictive analytics, conversion rate optimization, custom AI tools, and AI enabled Market Research. Learn why marketers should focus on solving meaningful business problems instead of simply automating existing tasks.You'll also discover how organizations can build AI solutions around their existing marketing technology stack rather than replacing it entirely. The conversation explains how experimentation, customer data, and predictive models help prioritize high-impact marketing initiatives while improving overall performance.Additional topics include AI governance, marketing technology, growth optimization, custom dashboards, product management, AI development, and practical advice for marketers looking to build valuable AI skills.Whether you're a marketing executive, entrepreneur, agency owner, or someone beginning a career in marketing, this episode provides actionable insights into using AI strategically to create measurable business results.

"It may not be what you want to hear, but it's better to know it before you sink an enormous amount of time and energy and then realize that that's only one third of the project."In this episode of the Sunlight Tax Podcast, I break down the 7 stages of writing a nonfiction book and share what I've learned from my own publishing journey. From developing a compelling book proposal and securing a publishing deal to writing, editing, launching, and marketing your book, I walk through the key steps every aspiring author should understand.We also explore how a nonfiction book can do more than share your ideas. It can help grow your business, establish your authority, attract new opportunities, and strengthen your personal brand. Whether you're thinking about writing your first book or are already deep in the process, this episode offers practical insights into turning your expertise into a book that creates lasting impact.Also mentioned in today's episode:04:56 Housekeeping and Personal Update08:58 Differences Between Fiction and Nonfiction Publishing10:52 The Importance of Marketing and Audience Engagement14:59 Steps After Securing a Book Deal18:11 Long-term Book Business Planning19:07 Platform and Audience Building22:03 Market Research and Audience Targeting22:50 Financial Aspects of Writing a Book29:09 Book Promotion and Publicity Tours32:09 Motivations for Writing a Book33:04 Creating a Meaningful and Impactful Book35:00 Reader Engagement and FeedbackIf you enjoyed this episode, please rate, review and share it! Every review makes a difference by telling Apple or Spotify to show the Sunlight Tax podcast to new audiences.Episode Links:Get my Tax Help on SubstackGet your FREE visual guide to tax deductionsOrder my book: Taxes for Humans: Simplify Your Taxes and Change the World When You're Self-Employed Get full access to Taxes For Humans at sunlighttax.substack.com/subscribe

The biggest brands have the most data and act on it slowest. Patrick O'Toole, CMO of Unleashed Brands, has led billion-dollar brands at PepsiCo and Burger King. Now, he's rebuilding an entire marketing function from scratch with AI at the center, giving him a rare view from both worlds. Pat breaks down the 70-20-10 model for balancing proven tactics with true experimentation, shows how feeding NPS and Google reviews through a behavioral-economics-trained LLM uncovered hidden consumer motivators competitors miss, and explains why every AI insight still gets validated through traditional methods before it ships. You'll hear how to move fast without losing the human expertise (and consumer truth) that makes the work actually land. Pat also hints at Unleashed Brands' newly-launched KidHub, a new family app designed to help parents manage their children's activities while giving them greater visibility into the confidence, resilience and life skills being built along the way.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This week, Brad and Dave discuss one of the easiest traps for independent creators to fall into: Outsourcing important business or creative decisions to reader polls. Audience feedback can be useful, but when creators ask readers to steer decisions about Patreon tiers, Kickstarter rewards, publishing strategy, or creative direction, they often get noisy, contradictory advice that can lead them away from their own best judgment. Topics covered in this episode include: Why readers are experts in consumption, not creation The danger of asking your audience to make business decisions for you Brad's cautionary tale from his early days as a newspaper designer Why negative comments carry more psychological weight than positive ones The difference between listening to readers and asking readers to decide Why feedback should be treated as a compass, not a steering wheel How polling readers can create factions and resentment among backers Why creators should rely first on their own instincts, goals, and judgment The value of seeking advice from trusted peers and experienced professionals Why no single expert — including ComicLab — should be treated as the only authority Dave's hierarchy of advice: Heart and mind first, peers and pros second, passive reader feedback third Erika Moen's thoughtful counterpoint about social-media assistants How a social-media assistant can protect creators from harassment, criticism, and burnout The difference between a social-media assistant as a partner versus a replacement Plans and possibilities for future live ComicLab events Dave's San Diego Comic-Con appearance at Booth 1228, including free ComicLab pins for listeners A listener question about “boomer humor” and whether it should be taken as an insult The difference between old-fashioned joke structure and out-of-touch subject matter Why traditional setup-and-punchline comedy still works How Reddit comments often reflect meme culture more than thoughtful criticism When repeated criticism might be worth filtering for a useful grain of truth Why creators should protect their confidence while staying open to thoughtful feedback You get great rewards when you join the ComicLab Community on Patreon$2 — Early access to episodes$5 — Submit a question for possible use on the show AND get the exclusive ProTips podcast. Plus $2-tier rewards.If you'd like a one-on-one consultation about your comic, book it now!Brad Guigar is the creator of Evil Inc and the author of The Webcomics Handbook. He is available for personal consultations. Dave Kellett is the creator of Sheldon and Drive. He is the co-director of the comics documentary, Stripped.

What if your most "customer-obsessed Marketing” is built on stuff your customers don't actually do? Molly Strawn-Carreño is Director of Brand Growth at AYTM, and she's spent years getting researchers and Marketers to finally speak the same language. She sits down with Daniel to break down what real market research looks like now that AI is in every Marketer's toolkit. They dig into the “Say-Do Gap,” aka the canyon between what people tell you (like in a survey) vs what they actually purchase (like, organic strawberries for the kids, very much NOT-organic broccoli for the husband). Molly shares how to word your questions so people give you the truth instead of an aspirational highlight reel. Plus she calls out exactly where AI earns its keep in research (chewing through mountains of historic data, narrowing 50 options down to 3) and where AI face-plants (predicting the next weird trend, because no model saw tinned fish charcuterie boards coming). And she lays out the Marketing hill she'll die on: Marketing and sales have to work together, and good Marketers own the entire customer lifecycle, not just the second a lead converts. Wrike brings structure, visibility, and accountability to work, so companies can make better business decisions, improve efficiency, and reduce risk. Learn more at https://wrike.com/tmm Follow Molly: LinkedIn: https://www.linkedin.com/in/molly-strawn Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Welcome to Episode 150 of ShiftLess! We made it to a major milestone, and we wouldn't have it any other way than doing what we do best: bicycles and conspiracy theories.This week, Kevin brings actual facts and market research to the table after spending a 100-degree weekend observing riders at the North Shore Trailhead during the Mountain Bike Free For All / Hell on Wheels event. We dive deep into the data to find out what the current mountain bike landscape really looks like—and the disparity between the endurance crowd and the general population might surprise you. From the exact split of flats versus clipless pedals to the surprising surge of e-bike riders looking like they're ready for a motocross rally, we break down what we saw on the dirt.Plus, we talk about the booming Hispanic mountain bike community in DFW, recap the shattered course records at the 2026 Tour Divide, and dig into the UCI's bizarre rulings on 32-inch wheels. Brad also introduces the newest member of his family (a rescue pup named Lawrence) and shares his final thoughts on the series finale of The Bear.In This Episode, We Cover:North Shore Market Research: Surprising stats on flats vs. clipless, drop bars, and helmetless riders on a 100-degree Texas day.Brand Sightings: Why Cannondale is everywhere and Trek is nowhere to be found.The E-Bike Evolution: Why are e-bike riders wearing full-face helmets and body armor for a casual trail ride?Endurance Mountain Biking: The massive growth of the Hispanic MTB community in North Texas keeping the old-school XC spirit alive.The 32-Inch Wheel Conspiracy: Canyon's new prototype, negative drop stems, and the UCI's hypocritical stances.2026 Tour Divide Records: Massive shoutouts to the new Men's, Women's, and Single Speed overall record holders.Pop Culture & Pups: A deep dive into The Bear Season 5 (Spoilers!) and the story behind Brad's new dumped puppy, Lawrence.Support the Show & Local Food!Don't miss out on Brad's upcoming Sagamore Spirits dinner on July 11th. Incredible menu, fantastic whiskey, and great times. Grab your seat at eatatfam.com."If you dedicate a calendar year to riding a rigid or hardtail mountain bike, your momentum conservation and line picking will go through the roof. You can't buy that experience for $10,000." Hit subscribe, leave us a review, and as always: Go ride your bike. Episode 150: North Shore Trailhead Survey, E-Bike Gear Culture, and Endurance MTB's Next Chapter00:00 Episode 150 Kickoff01:03 Trailhead Survey Plan02:23 Endurance Event Setup05:01 Lost Rider Story07:05 Beginner Trail Confusion10:45 Endurance Survey Results17:04 Language Shift Insight20:05 General Crowd Tick Sheet23:53 Gear Stats Helmets E Bikes37:27 Bike Brands Surprise42:13 E Bike Culture Clash46:09 Skills Over Equipment48:54 Gatekeeping vs Bashing50:35 E-Bikes and Trail Skills52:06 Motocross to MTB Pipeline53:15 Big Brands at Events55:29 Canyon 32-Inch Prototype01:00:18 Research Banter and Caleb01:01:02 New Puppy Lawrence01:05:36 Dumped Dogs and Empathy01:07:01 The Bear Final Season01:18:15 Tour de France Preview01:21:21 Tour Divide Records01:24:57 Wildfires and Saharan Dust01:26:24 Cycling News and World Cup01:29:38 32-Inch Wheels and UCI01:31:15 Endurance MTB Plans01:35:31 Wrap Up and Dinner Plug

Artificial intelligence is changing how businesses operate, but implementing AI successfully requires much more than choosing the right tools. In this episode of Backstory on Marketing and AI, we explore why many AI projects fail and how organizations can build practical AI systems that deliver measurable business value.The discussion covers the importance of creating a strong marketing strategy before automation, defining your Ideal Customer Profile, building repeatable workflows, and providing AI with the context it needs to produce meaningful results. You'll also learn why customer feedback, engagement data, and AI enabled Market Research are essential for improving AI-generated content over time.Additional topics include workflow automation, content creation, AI implementation frameworks, marketing qualified leads, feedback loops, prompt engineering, Claude, automation platforms, and practical advice for marketers looking to stay competitive in an AI-first world.Whether you're a business owner, marketer, consultant, or agency leader, this episode provides practical insights you can immediately apply to improve your AI strategy and marketing performance.To learn more about Bandsaw AI, visit: http://bandsaw.ai/

Recorded live at SocialWest 2026 in Calgary, Charlie Grinnell, co-CEO of Rightmetric, joins host Lindsay Smith to explore why the data brands have been collecting about themselves is only half the story.Rightmetric helps North America's leading consumer brands harness external digital data across social, search, web, app, and ad spend to uncover what Charlie calls outsights: intelligence derived from how people actually behave online rather than what they say in a survey or focus group.Charlie breaks down why traditional segmentation falls short, how AI has turbocharged the ability to count and interpret behavioral signals at scale, and what it looks like when a brand finally sees the full picture of their audience rather than the one they assumed was there.Because there's a big difference between what people say they do and what they actually do.Edited and produced by Takt.

AI and Marketing are evolving rapidly as search engines become increasingly powered by artificial intelligence. In this episode of Backstory on Marketing and AI, we discuss how businesses can improve visibility in AI search environments.The conversation explores authority building, entity optimization, AI enabled Market Research, and the importance of trust in digital marketing. Learn why structured information, Google Business Profiles, and authoritative content are becoming essential for business success.The episode also discusses information gain, AI-driven search behavior, and how businesses can adapt to changing customer expectations.Whether you are a marketer, business owner, or digital strategist, this episode provides valuable insights into the future of AI and Marketing.

Tonight, we delve into the market movements with WealthStrat, unpack the latest consumer confidence figures with John Loos, understand the revision of global economic outlook with Bureau of Market Research, hear more about Europa Air landing in SA with Guy Leitch, unpack the investment case behind Wimbledon with Africa Sports United, and in our Property Insights, we discuss the world of home improvements with Tiletoria. SAfm Market Update - Podcasts and live stream

Most legacy brands fail when they're too scared to be brave. Boris Dolkhani, CMO at Robert Bosch GmbH, transformed a 139-year-old engineering company into a modern storytelling powerhouse with campaigns like "Like a Bosch" and their first-ever Super Bowl appearance. He reveals the "gut feeling" framework that guides creative decisions beyond data, the cultural conversation strategy that generated 10 billion media impressions on a limited budget, and why shifting too much spend toward performance marketing kills the brand storytelling that drives long-term growth.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Paulita David, VP, Head of U.S., Large Customer Sales at Reddit, unpacks how brands are tapping into Reddit's communities for sharper consumer insights, real-time cultural signals, and a deeper understanding of what drives decision-making online. For more on what's moving the industry, head to The Current: https://www.thecurrent.com/ Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

95% of senior marketing leaders are already using or planning to use synthetic data within 12 months. So why are so many marketers still on the fence?In this episode, Elena, Angela, and Rob talk with Peter Weinberg, co-founder of Evidenza and former head of research at LinkedIn's B2B Institute. They discuss where to start with synthetic audiences, how to assess accuracy, and why brand building still matters as AI changes how people search and decide.Topics covered:•    [00:00] Introductions and what synthetic research actually is•    [03:00] Why 95% of marketing leaders plan to use synthetic data within 12 months•    [05:00] Synthetic research really replaces ignorance, not traditional surveys•    [09:00] How to evaluate accuracy in synthetic research tools•    [10:30] Where marketers should start: find the white spaces first•    [16:00] Why AI can be creative and what 'temperature' means for marketers•    [24:00] Why brand still matters in an AI-driven search world•    [28:00] How Evidenza applied Ehrenberg-Bass principles to build their own brand•    [34:00] Why more real-time data can lead to worse decisionsTo learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter.Resources:2025 Qualtrics Article: https://www.qualtrics.com/articles/strategy-research/synthetic-research-breakthrough/Peter's LinkedIn: https://www.linkedin.com/in/weinbergpeter/Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts.

Marketing and insights teams speak different languages when building cultural relevance. Radhika Duggal, CMO of Major League Soccer, and Bettina Garibaldi, Chief Marketing Officer for FIFA World Cup 26™ New York New Jersey, reveal how soccer earned its place in American culture through three decades of patient community building. They share the "attention and spectacle" framework that transformed MLS marketing, the "participation is the new reach" strategy driving World Cup engagement, and how both organizations convert global moments into lasting local fandom through authentic cultural integration. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Join this episode of DM Radio as host Eric Kavanagh speaks with Kamila Zahradnickova of Lakmoos and Tim Lidman of Clyde about two distinct but transformative applications of AI. Learn how Lakmoos uses mathematical simulation models and AI-powered digital twins to help organizations test products, campaigns, and business decisions before launching them in the real world. Next, learn lessons from building and selling ThinkTank to Accenture and why SaaS is evolving - not disappearing - as AI-native applications reshape software design and user experiences.  Explore how AI is changing everything from market research and customer insights to enterprise workflows and software development.

Discover how AI and Marketing are reshaping PR workflows. This episode covers platforms like HARO and Connectively, showing how AI-enabled Market Research connects experts to journalists. Learn the balance between AI efficiency and human authenticity in pitches. Explore AI detection tools like Pangram and understand how PR credibility affects AI search results. Perfect for marketers, PR pros, and business owners seeking visibility.

Stewart Alsop sat down with Michael Shackelford to discuss their experiences building applications through vibe coding—the practice of using AI to create software without traditional programming expertise. Stewart, who runs the AI Whispers community in Buenos Aires and hosts the Crazy Wisdom podcast (with over 660 interviews), shared how he went from teaching people prompt engineering to building his own video conferencing software as a Riverside.fm replacement, while Michael opened up about his year-long journey creating Genrupt Inc, an AI-powered content generation tool for e-commerce sellers. The conversation covered everything from the decline in quality of Claude's reasoning capabilities and how Chinese companies used distillation attacks to copy Anthropic's models, to the importance of spaced repetition systems for managing knowledge in the age of LLMs, with both sharing battle-tested prompting strategies like asking AI to "explain it to me in genius terms" and using deep research queries to reverse engineer how competitors build their products.Show Notes:- Dan Martell's book "Buy Back Your Time" was mentioned as one of the best business books for thinking about life and business- Check out John Vervaeke's "Awakening from the Meaning Crisis" for understanding relevance realization and why AI fundamentally cannot determine what's relevant to humans without being toldTimestamps00:00 Michael discusses being exhausted from getting his app ready for launch, working nonstop with AI to prepare landing page for podcast traffic driving beta signups05:00 Stewart explains starting AI Whispers in Buenos Aires after leaving OpenAI vendor company, meeting early adopters like Torin who was building mind-reading EEG technology10:00 Discussion of how corporations resist AI adoption due to political games and job security fears while some companies use AI as excuse for pandemic-era layoffs15:00 Stewart describes teaching workshops on using LLMs as linguistic tools rather than coding tools, noting technical people often lack humanities background needed for prompting20:00 Explaining chatbot wrappers, API calls, and how Anthropic's reasoning quality declined after Chinese distillation attacks copied their secret sauce developed with philosophers25:00 Technical discussion of model training, fine-tuning versus RAG for new information, and different approaches to updating AI knowledge beyond initial training30:00 Stewart describes building podcast recording software to replace expensive Riverside, struggling with syncing audio and video files across different computer clocks35:00 Discussion of critical factors in vibe coding, discovering unknown technical requirements, and how AIs don't automatically reveal missing information40:00 Stewart's reverse engineering process using deep research function to study competitors' hiring and technology stacks, separating planning agents from coding agents45:00 Prompting techniques including "explain like I know everything" and using spaced repetition systems to capture valuable prompts and technical knowledge50:00 Michael explains his Generux app for generating ecommerce content using Amazon review data analysis to inform high-converting listing images and videos55:00 Discussion of founder mentality involving self-delusion about project timelines, Michael working nine-plus hours daily for nine months on app development60:00 Comparing Amazon's expert software to prosumer software approach, discussing distribution challenges and future robotics applications for customized products65:00 Stewart demonstrates spaced repetition app for memory improvement and knowledge retention, explaining relevance realization problem that AI agents cannot solve without embodimentKey Insights1. Stewart Alsop started AI Whisperers in Buenos Aires after leaving his role at Invisible Technologies, which was OpenAI's largest vendor for RLHF work. He noticed that machine learning engineers at tech companies lacked the humanities background needed to properly interact with large language models, which are fundamentally linguistic tools. This led him to create weekly workshops teaching non-technical people how to use AI effectively, running events every Thursday for two years straight. The group attracted intense geeks from the start and eventually led to Stewart speaking right after Vitalik Buterin at DevConnect, marking a significant milestone for the community.2. Large corporations are resistant to AI adoption due to multiple factors including political dynamics within organizations and employees fearing job loss. Many companies that grew during the pandemic are now using AI as an excuse to downsize when the real issue is inefficiency from rapid expansion. Stewart observed that even technical people in machine learning often don't understand how to properly use AI tools because they lack linguistic and humanities training. The fundamental problem is educational, requiring companies to train people how to use these new tools while those same people resist learning them.3. Vibe coding has evolved significantly with Claude Code being a game changer that reduced the technical barrier to entry. Before Claude Code, developers needed substantial technical knowledge to work through constant doom loops and debugging cycles. The success of coding AI tools stems from thirty years of testing infrastructure that provides clear yes or no feedback on whether code works. This infrastructure doesn't exist in the same way for manufacturing, science, and other fields, which is why software became the dominant area for AI assistance initially.4. Claude's quality degradation over recent months resulted from multiple factors including distillation attacks by Chinese companies who reverse engineered Anthropic's reasoning capabilities. Anthropic had hired philosophers, sociologists, and psychologists to develop exceptional reasoning in Claude 4.5, but this was expensive to run. When Chinese models like Kimi copied these capabilities at one tenth the cost, and when mainstream users flooded the platform before Anthropic's planned IPO, the company had to reduce quality to manage computational costs. This represents a significant loss for power users who relied on Claude's superior reasoning abilities.5. Stewart built a podcast recording application to replace Riverside because he needed API access to automate workflows, which Riverside wanted one thousand dollars monthly to provide. The technical challenge involves syncing audio and video from local recordings on multiple computers with different clocks through a server, then merging them so voices match lip movements. This problem requires understanding complex timing issues across different network conditions and file formats. Stewart has been working through AI psychosis for months on this FFMPEG pipeline problem, illustrating how vibe coding still requires building intuition about technical problems even without traditional coding knowledge.6. The transition from expert software to prosumer software represents a major opportunity for AI-enabled tools. Expert software like Photoshop, Blender, and terminal interfaces have extreme complexity that intimidates beginners, but AI is making these capabilities accessible through natural language. The reign of specialists is ending as generalists with broad knowledge and curiosity can now build complete applications by leveraging AI to fill technical gaps. This shift particularly benefits entrepreneurs and founders who specialize in getting into difficult situations and figuring them out, even when they originally thought tasks would be easier than they turned out to be.7. Building applications with AI requires accepting massive time investments beyond initial estimates and developing strategies for overcoming knowledge gaps. Michael estimated his ecommerce content generation app would take months but spent nearly a year working over nine hours daily, while Stewart spent months solving audio-video sync issues. Success requires using tools like deep research to understand how competitors solve problems, maintaining separate planning and coding agents, and learning to ask the right questions. The key insight is that vibe coders can achieve ninety percent of functionality independently, but the final ten percent often requires understanding specific technical concepts that AI cannot intuit without proper context and domain knowledge.

HELP US IMPROVE THE PODCAST - TAKE THIS 3 MIN SURVEY:https://forms.gle/fRTV2YiJqncKVpFh7WEBINAR LINK:https://shawnmoore.clickfunnels.com/optiniyvvg89sWant to learn more about Vodyssey or start your STR journey. Book a call here:https://meetings.hubspot.com/vodysseystrategysession/booknow?utm_source=vodysseycom&uuid=80fb7859-b8f4-40d1-a31d-15a5caa687b7FOLLOW US:https://www.instagram.com/vodysseyshawnmoorehttps://www.facebook.com/vodysseyshawnmoore/https://www.linkedin.com/company/str-financial-freedomhttps://www.tiktok.com/@vodysseyshawnmooreCONTACT US:support@vodyssey.comPROPERTIES:https://www.airbnb.com/rooms/1667348904350233215?unique_share_id=26c563d9-be21-4667-80da-13b9daf699d1&viralityEntryPoint=1&s=76&source_impression_id=p3_1777312723_P3yexqjgooDm6_UcChapters00:00:00 Intro00:03:05 Background and Motivation for Short-Term Rentals00:05:50 Understanding Tax Benefits and Investment Strategy00:08:45 Family Involvement and Personal Use of Properties00:11:59 The Setup Process: Challenges and Fun00:15:05 Market Research and Property Selection00:17:59 DIY Approach vs. Turnkey Solutions00:20:50 Designing for Success: Standing Out in the Market00:25:02 Designing for Success: The Importance of Aesthetics00:28:42 Navigating Launch Delays: Planning and Execution00:31:19 The Power of Local Expertise: Finding the Right Realtor00:36:10 Performance Metrics: Analyzing Launch Success00:41:02 Lessons Learned: Embracing Challenges in the Process

Building a brand that lasts requires a bundle of promises, an uncompromising dedication to craft, and a healthy dose of grit. Monica Nassif, the force behind Mrs. Meyer's Clean Day, didn't just disrupt a tired $30 billion category—she bottled a legacy. From raising capital to fueling creative muscle, she knows exactly what it takes to turn an authentic story into a market-shifting powerhouse. What You'll Learn in This Episode - How training your eyes to notice beauty helps you identify distracting retail clutter and build an uncompromising premium brand - Why a former Target speechwriter decided to intentionally knock off her own high-end business with a thrifty Midwestern alternative - How capturing real words and designing a detailed stylist guide can create a consistent domestic mentor persona for a real-life mother - What two belly-flop startups taught a product geek about the dangers of running two businesses at once without a dedicated sales structure - Why stepping away from digital focus groups and walking the aisles of a competitive landscape provides the ultimate customer insight Episode Chapters (00:00) Intro (02:42) Balancing Startup Grit with Premium Detail (04:26) Turning a Real Person Into a Beloved Household Brand (05:56) Creating a Brand Bible Around a Legacy Persona (12:47) Learning from Startup Flops and Learning to Sell (15:37) The Framework of Why You Should Start a Business (19:56) The Retail Rat Approach to Market Research (26:13) A Brand That Makes Monica Smile About Monica Nassif Monica Nassif is an author, founder, entrepreneur, and motivational speaker who revolutionized the consumer household product market by launching the premium cleaning lines Caldrea and Mrs. Meyer's Clean Day. After beginning her career in marketing communications at Target Corporation as a speechwriter, editor, and publicist, she founded Kilter Incorporated, a Minneapolis-based agency serving major retail companies. Nassif's fearless approach to business has led her through four startups, resulting in major market-shifting successes and instructive flops alike. Since selling her company to SC Johnson in 2008, she continues to inspire founders with her insights on perseverance, retail savvy, and craftsmanship, which she shares in her book, I Bottled My Mother. What Brand Has Made Monica Smile Recently? A recent collaborative launch by Swatch and a high-end partner brought a smile to Monica's face. As a self-described product and branding geek, she loved seeing two old Swiss heritage names join forces to release a bold, colorful pocket watch format. For an entrepreneur who appreciates nostalgic craftsmanship, tracking the enduring success of mechanical watchmakers in a digital world served as a delightful reminder that consumers are always hungry for quality and tactile details. Resources & Links Connect with Monica on LinkedIn Check out her website. Listen & Support the Show Watch or listen on Apple Podcasts, Spotify, YouTube, Amazon/Audible, TuneIn, and iHeart. Rate and review on Apple Podcasts and Spotify to help others find the show. Share this episode — email a friend or colleague this episode. Sign up for my free Story Strategies newsletter for branding and storytelling tips. On Brand is a part of the Marketing Podcast Network. Until next week, I'll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices

Marketing and insights teams waste millions speaking different languages. Nataly Kelly and Steven Phillips, Zappi's CMO and Chief Innovation Officer, reveal the five breakthrough patterns that emerged from interviewing leaders at NFL, PepsiCo, Unilever, and Visa. They share Unilever's "100-hour consumer passport" rule, the CMO-CFO partnership framework that drives real business growth, and why AI's biggest win isn't productivity. It's freeing up time for human relationships that turn consumer truth into market advantage.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Show notes:This week on the podcast, I'm speaking to venue consultant and co-owner of The Barn at Pengelly, Wenna Hicks, about wedding venue success and how data-driven decisions can transform bookings and business growth.We explore Wenna's journey from corporate consulting into the wedding industry and how she applies strategic thinking, market research, and customer insights to improve venue performance. We also discuss pricing strategy, CRM systems, social media marketing, supplier relationships, and the importance of transparency in increasing wedding venue bookings.The Barn at Pengelly InstagramElevate venue consultancyTime stamps:00:02 - The Importance of Transparency in Venue Marketing01:44 - The Journey from Corporate Consulting to Wedding Venue Owner09:22 - The Journey to First Bookings14:17 - Challenges and Growth in Business Operations26:05 - Navigating Pricing Strategies in the Wedding Industry31:01 - Building Relationships with Suppliers34:55 - The Role of Social Media in Modern Marketing42:55 - Investing in Business Education and Networking47:36 - The Importance of Mindset in Business GrowthMentioned in this episode:The TikTok Pro Course is back this June!Has Tiktok been on your to do list for a while? Are you scared of the platform, or just using it as a place to reshare Instagram videos? TikTok and Instagram are not the same. This June our much loved LIVE TikTok course is back, so take a look and join in.TikTok Pro

Most brands treat AI like a data processor, but Christian Niederauer uses it to ask deeper human questions. As Vice President of Global Insights at Colgate-Palmolive, Christian leads consumer research across 200+ countries and transforms how AI reveals what people actually need, not just what they buy. He shares his "people-centric AI" framework that moves beyond traditional consumer segmentation to understand humans holistically, his "machine insights" methodology for optimizing content in an agentic commerce world, and practical strategies for democratizing insights while maintaining quality control across global markets.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We're breaking down highly involved, complex research into plain language and takeaways any marketer can use. In this episode, Elena and Rob dig into how branding strategy shapes consumer buying behavior and why the strategy you choose matters less than how consistently you execute it. Topics covered:[01:20] "Impact of Branding Strategy on Consumer Buying Behavior"[02:50] Why branding does the heavy lifting for fast-moving consumer goods[03:15] Four branding strategies: corporate, multi-brand, sub-brand and mono[05:20] When a house of brands beats a branded house[07:00] Commitment over perfection: why execution determines brand powerTo learn more, visit marketingarchitects.com/podcast Resources: Singh, Balgopal (2013), “Impact of Branding Strategy on Consumer Buying Behavior.”Research Journal of Arts, Management & Social Sciences, March 2013 Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts.

Most brands lose relevance one price-led campaign at a time. Carolyn Pollock, former CMO of Tailored Brands and advisor to CEOs, transformed iconic menswear brands by reconnecting with consumer truth rather than chasing discounts. She reveals her "Love the way you look" strategy that rebuilt emotional brand equity, her framework for turning finance leaders into marketing allies through shared assumptions and documented models, and why the future belongs to AI-augmented generalists who provide strategic context across the entire marketing mix.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We're breaking down highly involved, complex research into plain language and takeaways any marketer can use. In this episode, Elena and Rob explore what happens when a brand disappears, and which competitors stand to gain the most when a brand gets permanently pulled from the market. Topics covered:[01:45] "Filling the Void: How Competing Brands Can Capitalize on a Brand Deletion"[02:20] Why brands get deleted and how often it happens[04:00] Who actually benefits when a brand disappears?[05:30] The highest-return move competitors can make[07:10] When raising prices backfires[08:20] What manufacturers should stress-test before deleting a brandTo learn more, visit marketingarchitects.com/podcast Resources: Keller, Kristopher O., and Harald J. van Heerde (2026), "Filling the Void: How Competing Brands Can Capitalize on a Brand Deletion." Working paper, University of North Carolina at Chapel Hill and University of New South Wales. Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts.

Sources Sought notices are one of the most powerful — and most overlooked — tools in a small business government contractor's arsenal. In this episode, Eric Coffey breaks down exactly what sources sought, market research, and RFIs are, why they're critical to your govcon strategy, and how to use them to get your name in front of contracting officers before the competition even knows an opportunity exists. What you'll learn in this episode:

What if the biggest risk to your next global campaign isn't the market, but the months you'll spend waiting for research to tell you what the market wants?Agility requires not just moving quickly, but making high-confidence decisions at the speed of the market. It demands that our ability to learn and validate is no longer the primary bottleneck to our ability to act.We are in Seattle at the Qualtrics X4 Summit, and today,we're going to talk about how to overcome the speed to insights bottleneck. We'll explore a fundamental shift in market research, moving away from slow, traditional cycles and toward a world where synthetic data and AI can give us near-instantaneous insights, allowing us to simulate customer behavior and de-risk major decisions before they even launch.To help me discuss this topic, I'd like to welcome back to the show, Ali Henriques, Executive Director of Market Research at Qualtrics. About Ali Henriques Ali, a market research practitioner, leads research innovation for Qualtrics Edge, which comprises of AI-powered tools and solutions, wrapped in human-powered services. With nearly 2 decades of market research experience, Ali spearheads thought leadership for Edge, guiding the innovation pipeline for transformative research tools and supporting our legacy services business to deliver 10,000 projects per year. Ali Henriques on LinkedIn: https://www.linkedin.com/in/ali-henriques-2581683/ Resources Qualtrics: https://www.qualtrics.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://aglbrnd.co/r/2868abd8085a9703 Drive your customers to new horizons at the premier retail event of the year for Retail and Brand marketers. Learn more at CRMC 2026, June 1-3. https://aglbrnd.co/r/d15ec37a537c0d74 Enjoyed the show? Tell us more at and give us a rating so others can find the show at: https://aglbrnd.co/r/faaed112fc9887f3 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://aglbrnd.co/r/35ded3ccfb6716ba Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company Hosted on Acast. See acast.com/privacy for more information.

What if the biggest risk to your next global campaign isn't the market, but the months you'll spend waiting for research to tell you what the market wants? Agility requires not just moving quickly, but making high-confidence decisions at the speed of the market. It demands that our ability to learn and validate is no longer the primary bottleneck to our ability to act. We are in Seattle at the Qualtrics X4 Summit, and today,we're going to talk about how to overcome the speed to insights bottleneck. We'll explore a fundamental shift in market research, moving away from slow, traditional cycles and toward a world where synthetic data and AI can give us near-instantaneous insights, allowing us to simulate customer behavior and de-risk major decisions before they even launch. To help me discuss this topic, I'd like to welcome back to the show, Ali Henriques, Executive Director of Market Research at Qualtrics. About Ali Henriques Ali, a market research practitioner, leads research innovation for Qualtrics Edge, which comprises of AI-powered tools and solutions, wrapped in human-powered services. With nearly 2 decades of market research experience, Ali spearheads thought leadership for Edge, guiding the innovation pipeline for transformative research tools and supporting our legacy services business to deliver 10,000 projects per year. Ali Henriques on LinkedIn: https://www.linkedin.com/in/ali-henriques-2581683/ Resources Qualtrics: https://www.qualtrics.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://aglbrnd.co/r/2868abd8085a9703 Drive your customers to new horizons at the premier retail event of the year for Retail and Brand marketers. Learn more at CRMC 2026, June 1-3. https://aglbrnd.co/r/d15ec37a537c0d74 Enjoyed the show? Tell us more at and give us a rating so others can find the show at: https://aglbrnd.co/r/faaed112fc9887f3 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://aglbrnd.co/r/35ded3ccfb6716ba Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

Guest: Lon Welsh Founder of Ironton Capital, Your Castle Real Estate, and First Alliance Title, with over 20 years of experience in commercial real estate. 0:33 - Discussion on current market conditions 1:16 - Lon Welsh's insights on seller strategies 2:04- Gino Barbaro talks about market cycles 3:04- Lon Welsh on historical market trends 5:12- Discussion on current events affecting multifamily 7:05 - Gino Barbaro on asset opportunities 8:06 - Lon Welsh on investment strategies 10:21 - Gino Barbaro on past investment experiences 11:13 - Lon Welsh on capital raising challenges 12:12 - Discussion on deal flow and capital availability 13:00 - Gino Barbaro on Federal Reserve policies 14:56 - Lon Welsh on market preferences 16:06 - Gino Barbaro on market challenges 18:30 - Discussion on single-family home legislation 21:02 - Gino Barbaro on market adjustments 22:07 - Lon Welsh on housing expectations 23:16 - Gino Barbaro on historical real estate challenges 24:29 - Discussion on market adaptability 25:52 - Gino Barbaro on learning from market cycles 26:31 - Lon Welsh on consumer sentiment 27:48 - Gino Barbaro on investment opportunities We're here to help create real estate entrepreneurs... About Jake & Gino: Jake & Gino are multifamily investors, operators, and owners who have created a vertically integrated real estate company. They control over $350M in assets under management. Connect with Jake & Gino here --> https://jakeandgino.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.