Podcasts about Market research

In our final episode of season 3 of Dig In, Jess Gaedeke reflects on her conversation with Marat Fleytlikh, Director of Consumer Insights at Perdue Farms, on why you shouldn't fix what isn't broken when it comes to brand redesigns, why insights professionals should own their seat at the table as strategic partners—not just data interpreters—and how smart use of AI can help teams reduce redundant research and unlock time-to-insight.

Send Kevin a Text MessageIn this episode of Don't Kill the Messenger, host Kevin Goetz brings together three of his top focus group moderators from Screen Engine to reveal the secrets behind their craft during the filmmaking stage of movie testing. Terri Cavanaugh (VP of Qualitative Insights), Ari Virgil-Paige (Executive VP of the Movie Group), and Aaron Feuer (VP of the Movie Group) reveal how honest audience feedback helps filmmakers perfect their vision.What Makes Focus Groups Essential (01:43) The moderators explain why there's no substitute for hearing verbally from audiences and how focus groups add crucial nuance beyond quantitative data.The Magic First Question (02:28) Aaron reveals the power of asking "Can you give me a word or phrase to describe what you just saw?" and how those initial responses catalyze entire conversations.What Makes a Great Moderator (06:39) The team discusses essential qualities, including curiosity, intuition that can't be taught, and the ability to read a room while multitasking through multiple layers of observation.The Most Important Question (13:24) Each moderator shares their approach to the one question they'd ask if limited to just one, revealing different philosophies about serving the client versus finding truth.Dealing with Naysayers (18:11) The moderators address criticism head-on, explaining why they're advocates for the audience, not critics looking to serve their agendas.Handling Difficult Respondents (26:59) Practical advice on managing disruptive participants, from body language techniques to knowing when to remove someone entirely.Building Trust Quickly (30:22) Techniques for engaging audiences immediately, from working with shy kids to using strategic authenticity to create safe spaces for honest feedback.Filmmaker Appreciation (35:00) Stories of working with receptive movie directors like Peter Farrelly, Paul Feig, Matt Damon, and the Russo Brothers, who embrace the process and see research as a valuable tool.The Art of the Nugget (40:54) How one small audience insight can crack the code and solve major story problems, with examples of breakthrough moments that transformed films.These moderators demonstrate that great focus group leadership combines theatrical instincts, detective curiosity, and empathy for both audiences and filmmakers. Their stories reveal the delicate balance of extracting truth while respecting the creative process.Please leave us a review and share our podcast with others. Host: Kevin GoetzGuests: Terri Cavanaugh, Ari Virgil-Paige, and Aaron FeuerProducer: Kari CampanoWriters: Kevin Goetz, Darlene Hayman, and Kari CampanoAudio Engineer: Gary Forbes (DG Entertainment) For more information about Screen Engine: Website: https://www.screenengineasi.com/LinkedIn: https://www.linkedin.com/company/screen-engine-asiInstagram: https://www.instagram.com/screenengineasi/?hl=en For more information about Kevin Goetz:Website: www.KevinGoetz360.comAudienceology Book: https://www.simonandschuster.com/books/Audience-ology/Kevin-Goetz/9781982186678How to Score in Hollywood: https://www.amazon.com/How-Score-Hollywood-Secrets-Business/dp/198218986X/Facebook, X, Instagram, TikTok, YouTube: @KevinGoetz360LinkedIn @Kevin Goetz

Thinking of launching a teeth whitening business this year? Don't make the mistake of skipping the essentials. In this episode of Whitening Wednesday, Rach breaks down the 2025 landscape for new whitening providers — including legalities, licensing, self-admin vs tray-based methods, startup costs, marketing realities, and how to know if the business fits your lifestyle. Whether you're just starting out or feeling stuck after a rocky launch, this episode gives you the real talk you need before throwing more money at another startup kit. No fluff. Just facts.

In this episode, we chat with Phil Graves, author of Consumerology. As a leading voice on the flaws of traditional market research, he explains why what customers say often differs from what they do. He also highlights the mechanisms behind purchase decisions and explores how behavioral science offers a more reliable lens for understanding real consumer behavior. 

On this week's episode, host Jess Gaedeke is joined by Marat Fleytlikh, Director of Consumer Insights at Perdue Farms, to explore how to strike the right balance between refreshing design without losing what makes a brand iconic, the transformative impact of knowledge management and AI on the insights function, and why empathy and curiosity are the ultimate tools for modern insights leaders.

SummaryIn this conversation, Nicky Senyard shares her journey as an entrepreneur and the founding of Fintel Connect, a company focused on digital acquisition in the financial sector. She emphasizes the importance of problem-solving, understanding market needs, and the role of affiliate marketing in scaling businesses. Nicky discusses the evolution of her career, the challenges faced in the fintech landscape, and the future of performance marketing, particularly in light of emerging technologies like AI. She also provides valuable insights for founders on selecting affiliates and avoiding common pitfalls in affiliate programs, while reflecting on her personal growth and lessons learned throughout her entrepreneurial journey.Chapters00:00 Introduction and Inspirational Quotes01:34 The Journey of Problem Solving03:25 Understanding Fintel Connect05:02 Nicky's Entrepreneurial Journey08:26 Market Research and Client Acquisition09:25 Fintel Connect's Unique Approach11:49 The Future of Performance Marketing in FinTech18:46 The Role of AI in Marketing20:01 Selecting the Right Affiliate Partners21:52 Building Brand Value and Halo Effect23:01 Operationalizing Ideas for Success24:31 Common Pitfalls in Affiliate Programs27:13 Lessons Learned from Experience32:21 Quickfire Questions and Insights

In this week's Dig (In)spiration, Jess Gaedeke reflects on her conversation with Liz Ackerley, Senior Director of Strategic Insights & Analytics at Danone, on how real consumer stories can shift mindsets across departments, how branding and gamification helped scale Danone's Consumer Love program, and why mentoring isn't just about fixing problems, it's about unlocking potential.

How are ongoing conflicts reshaping fertilizer and energy markets around the world?   Find out with Mike Howell and Nutrien Senior Manager of Market Research, Mark Tully. Explore how energy prices and fertilizer supplies have changed as a result of ongoing conflict in the Middle East - one of the most important regions in fertilizer production.   From losing half a million tons of prompt fertilizer supply to the closure of major production facilities, we uncover it all.   Take a closer look at both immediate and long-term impacts for producers and importers, including changing urea prices and nitrogen supplies, and how the potential closure of the Strait of Hormuz could impact global availability.   Looking for the latest in crop nutrition research? Visit nutrien-ekonomics.com   Subscribe to our YouTube channel: https://www.youtube.com/@NutrieneKonomics

How are ongoing conflicts reshaping fertilizer and energy markets around the world?   Find out with Mike Howell and Nutrien Senior Manager of Market Research, Mark Tully. Explore how energy prices and fertilizer supplies have changed as a result of ongoing conflict in the Middle East - one of the most important regions in fertilizer production.   From losing half a million tons of prompt fertilizer supply to the closure of major production facilities, we uncover it all.   Take a closer look at both immediate and long-term impacts for producers and importers, including changing urea prices and nitrogen supplies, and how the potential closure of the Strait of Hormuz could impact global availability.   Looking for the latest in crop nutrition research? Visit nutrien-ekonomics.com   Subscribe to our YouTube channel: https://www.youtube.com/@NutrieneKonomics

This is the third episode in a special 3-part series sponsored by Drako! Check out the YouTube Interview here:  https://youtube.com/live/fd_t1dFcxZM In this episode, we sit down with Giorgia Howell, Head of Managed Services at Drako, to break down the art and science of smart programmatic advertising. Whether you're a newbie trader or learning how to manage client expectations better, this one's packed with gold. Key Takeaways: Custom targeting is a game changer Use geo-targeting, competitive conquesting, and location data to find the right users in the right places. Don't skip pre-campaign planning Understand your audience before hitting “go.” Market research, demographic insights, and clear campaign goals will make your optimizations easier. Campaigns need love at every stage Georgia walks us through before, during, and after campaign strategies using a real-world example: a nationwide Canadian campaign. Automation is your friend Move beyond manual work—Draco's tools help simplify complex decisions. Talk to your clients! Clear communication and alignment on KPIs = smoother campaign execution and better results. Custom targeting and solid communication aren't just “nice-to-haves”—they're the backbone of high-performing campaigns. Take the time to plan, optimize, and talk it out, and you'll see real results. About Us: We teach historically excluded individuals how to break into programmatic media buying and land their dream jobs. Through our Reach and Frequency® program, an engaged community, and expert coaching, we offer: Programmatic L&D Support: A monthly retainer providing hands-on training, strategy, and troubleshooting for programmatic teams. Book a Discovery Call: https://www.heleneparker.com/workshop/ Programmatic Training & Coaching: Executive Membership: for the busy mid-level to senior or director-level programmatic ninja looking for a structured, high-impact way to stay ahead of evolving trends, sharpen your optimization skills, and connect with like-minded experts Join Here: https://programmaticdigest14822.ac-page.com/executivemembership    Accelerator Program: A 6-week structured program with live coaching, hands-on DSP exercises, and real-time feedback. Sign Up: https://reachandfrequencycourse.thinkific.com/courses/program   Self-Paced Course: Learn at your own speed with full content access. Enroll Here: https://reachandfrequencycourse.thinkific.com/bundles/the-reach-frequency-full-course   Timestamp: (00:01) - Welcome to the LinkedIN Live Podcast & guest intro (11:57) - Optimizing Ad Campaigns for Audience Targeting (18:06) - Advanced Audience Targeting Strategies (30:19) - Strategic Campaign Planning and Execution (36:32) - DraKo Team Appreciation and Update   Meet Our Guest: Giorgia Howe https://www.linkedin.com/in/giorgia-howe/  Drako https://www.drakomediagroup.com/  Meet The Team: Hélène Parker - Chief Programmatic Coach https://www.heleneparker.com/  https://www.linkedin.com/in/helene-parker/   Manuela Cortes - Co-Host  Programmatic Digest In Espanol  https://www.linkedin.com/in/manuela-cortes-/ Learn Programmatic As a TEAM: https://www.heleneparker.com/workshop/  As a Programmatic Ninja: https://www.heleneparker.com/course/ Programmatic Coaching Newsletter:https://www.heleneparker.com/newsletter/    Programmatic Digest https://www.linkedin.com/company/programmatic-digest-podcast https://www.youtube.com/@programmaticdigest      Looking for programmatic training/coaching?  Sign up to our Accelerator Program: A 6-week structured program with live coaching, hands-on within DSP(s) exercises, and real-time feedback—perfect for those who thrive on accountability and community, and looking to grow their technical skillset https://reachandfrequencycourse.thinkific.com/courses/program  Self-Paced Course: Full access to course content anytime, allowing independent learners to study at their own speed with complete flexibility. https://reachandfrequencycourse.thinkific.com/bundles/the-reach-frequency-full-course  Join our next workshop by signing up to our waitlist below: https://www.heleneparker.com/waitlist/   

Most founders don't know what their differentiator is. That's a problem. Today, we walk through two paths to help you find a differentiator strong enough to anchor a business. We also help you root out bad differentiators - the ones that'll just waste your time. There's also a story about a Rabbi's wisdom, a founder making decaf coffee, and a poison ivy company I'm obsessed with. Tacklebox - start your company before you quit your jobHow to Find Your WedgeHow to Use Landing Page Tests 00:30 Differentiator Intro01:45 Rabbi Joke05:15 Smooth Jazz05:45 How to Find Your Differentiator06:46 Path 1: Letting a Customer Tell You11:41 Path 2: Four Questions to Pick Your Differentiator19:32 How to Test Differentiators21:00 The Reality of Differentiators (Downer)22:16 The End - Taking Yourself Seriously

In this conversation, John Harcar interviews Andora Marshall about her journey in real estate, focusing on her passion for midterm rentals. Andora shares her experiences, lessons learned, and the importance of networking and education in the real estate industry. She discusses the transition from short-term to midterm rentals, emphasizing the need for market research and understanding the target audience. The conversation concludes with valuable advice for aspiring real estate investors, highlighting the significance of due diligence, building a reliable team, and staying informed about local laws and regulations. Professional Real Estate Investors - How we can help you: Investor Fuel Mastermind:  Learn more about the Investor Fuel Mastermind, including 100% deal financing, massive discounts from vendors and sponsors you're already using, our world class community of over 150 members, and SO much more here: http://www.investorfuel.com/apply   Investor Machine Marketing Partnership:  Are you looking for consistent, high quality lead generation? Investor Machine is America's #1 lead generation service professional investors. Investor Machine provides true ‘white glove' support to help you build the perfect marketing plan, then we'll execute it for you…talking and working together on an ongoing basis to help you hit YOUR goals! Learn more here: http://www.investormachine.com   Coaching with Mike Hambright:  Interested in 1 on 1 coaching with Mike Hambright? Mike coaches entrepreneurs looking to level up, build coaching or service based businesses (Mike runs multiple 7 and 8 figure a year businesses), building a coaching program and more. Learn more here: https://investorfuel.com/coachingwithmike   Attend a Vacation/Mastermind Retreat with Mike Hambright: Interested in joining a “mini-mastermind” with Mike and his private clients on an upcoming “Retreat”, either at locations like Cabo San Lucas, Napa, Park City ski trip, Yellowstone, or even at Mike's East Texas “Big H Ranch”? Learn more here: http://www.investorfuel.com/retreat   Property Insurance: Join the largest and most investor friendly property insurance provider in 2 minutes. Free to join, and insure all your flips and rentals within minutes! There is NO easier insurance provider on the planet (turn insurance on or off in 1 minute without talking to anyone!), and there's no 15-30% agent mark up through this platform!  Register here: https://myinvestorinsurance.com/   New Real Estate Investors - How we can work together: Investor Fuel Club (Coaching and Deal Partner Community): Looking to kickstart your real estate investing career? Join our one of a kind Coaching Community, Investor Fuel Club, where you'll get trained by some of the best real estate investors in America, and partner with them on deals! You don't need $ for deals…we'll partner with you and hold your hand along the way! Learn More here: http://www.investorfuel.com/club   —--------------------

In this conversation, Eric Nicholson shares his journey from a litigation paralegal to a successful real estate wholesaler. He discusses the challenges he faced in the legal field, his transition into real estate, and the impact of wholesaling on communities. Eric emphasizes the importance of scaling his business and building relationships in new markets, providing insights into effective strategies for success in the real estate industry. Professional Real Estate Investors - How we can help you: Investor Fuel Mastermind:  Learn more about the Investor Fuel Mastermind, including 100% deal financing, massive discounts from vendors and sponsors you're already using, our world class community of over 150 members, and SO much more here: http://www.investorfuel.com/apply   Investor Machine Marketing Partnership:  Are you looking for consistent, high quality lead generation? Investor Machine is America's #1 lead generation service professional investors. Investor Machine provides true ‘white glove' support to help you build the perfect marketing plan, then we'll execute it for you…talking and working together on an ongoing basis to help you hit YOUR goals! Learn more here: http://www.investormachine.com   Coaching with Mike Hambright:  Interested in 1 on 1 coaching with Mike Hambright? Mike coaches entrepreneurs looking to level up, build coaching or service based businesses (Mike runs multiple 7 and 8 figure a year businesses), building a coaching program and more. Learn more here: https://investorfuel.com/coachingwithmike   Attend a Vacation/Mastermind Retreat with Mike Hambright: Interested in joining a “mini-mastermind” with Mike and his private clients on an upcoming “Retreat”, either at locations like Cabo San Lucas, Napa, Park City ski trip, Yellowstone, or even at Mike's East Texas “Big H Ranch”? Learn more here: http://www.investorfuel.com/retreat   Property Insurance: Join the largest and most investor friendly property insurance provider in 2 minutes. Free to join, and insure all your flips and rentals within minutes! There is NO easier insurance provider on the planet (turn insurance on or off in 1 minute without talking to anyone!), and there's no 15-30% agent mark up through this platform!  Register here: https://myinvestorinsurance.com/   New Real Estate Investors - How we can work together: Investor Fuel Club (Coaching and Deal Partner Community): Looking to kickstart your real estate investing career? Join our one of a kind Coaching Community, Investor Fuel Club, where you'll get trained by some of the best real estate investors in America, and partner with them on deals! You don't need $ for deals…we'll partner with you and hold your hand along the way! Learn More here: http://www.investorfuel.com/club   —--------------------

Episode Overview In this episode of The ModGolf Podcast, host Colin Weston welcomes Cory Powell, co-founder and CEO of Hubble.GOLF. They discuss Cory's journey in golf, his entrepreneurial spirit, and the innovative platform Hubble.GOLF aims to create for golfers, their families and event organizers. Key Highlights Introduction to Hubble Golf Cory describes Hubble Golf as the "Expedia for golf events," aiming to be the largest searchable database for all things golf, including junior, amateur, and professional events. Cory's First Golf Experience Cory shares a heartfelt story about how his grandfather introduced him to golf at the age of eight, gifting him a set of junior clubs and taking him to a local driving range. The Entrepreneurial Journey From starting a pooper scooper service at eight years old to organizing tournaments and playing professionally, Cory's entrepreneurial spirit has been evident throughout his life. The AHA Moment for Hubble.GOLF Cory discusses the challenges he faced while trying to find golf events and how this led to the idea for Hubble.GOLF. He emphasizes the importance of collaboration and co-founding with Kevin Lewis, who brought technical expertise to the project. Market Research and Customer Validation Cory explains how he gathered feedback from golfers and parents to validate the need for Hubble.GOLF, including surveys that indicated a willingness to pay for the service. Mentorship and Personal Growth The importance of mentorship is highlighted as Cory shares his relationship with Jim Casino, who has provided guidance and support throughout his entrepreneurial journey. Risk-Taking in Entrepreneurship Cory reflects on his approach to risk-taking, emphasizing the need for passion, perseverance, and the ability to pivot when necessary. Cory Powell's journey is a testament to the power of passion, perseverance, and community in the world of golf and entrepreneurship. Listen in to discover his vision for Hubble.GOLF and the future of golf events. "Hubble.GOLF is the Expedia of golf events. So everything from junior golf, youth, amateur college, professional, charity, networking, green grass, non-green grass, we will be the largest searchable event database for all things golf. And the idea stemmed from my background trying to find events and figure out a schedule and put together an itinerary and what's the budget around that itinerary and how do I share that itinerary with other people? And that's what we've created." https://media24.fireside.fm/file/fireside-uploads-2024/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/aLutd90o.jpg "On average a parent spends over four hours planning one individual event and a junior golfer participates anywhere between 12 and 18 events in a season. We save parents day's worth of time figuring out their child's season and ultimately save them money on their travel costs." "If you truly are passionate about what you do, you wake up every day invigorated and excited to get to work, to chase it, put in the work. It's not easy. You have to be disciplined. You have to be willing to do it. My grandpa always used to say, "you have to be willing to pay the price and do what others aren't willing to do." And that's long hours and hard work." Are you a watcher more than a listener who enjoys entrepreneurship stories? Then you can watch our video as Colin and Cory extend their podcast conversation on The ModGolf YouTube channel (https://youtu.be/acyCIb6ItGk) . Click on this link (https://youtu.be/acyCIb6ItGk) of the image below to watch. https://media24.fireside.fm/file/fireside-uploads-2024/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/RBYGA_g5.jpg (https://youtu.be/acyCIb6ItGk) Cory Powell is an experienced entreprenuer who founded his first business at 8 years old hustling the neighbours with his "dog poop scoop service". This story is one of the highlights of our conversation! Want to connect with Cory? Check out his bio page (https://modgolf.fireside.fm/guests/coy-powell) to make that happen! https://modgolf.fireside.fm/guests/cory-powell Download Hubble.GOLF for free at https://hubble.golf/home or click on the image below. ModGolf doesn't benefit from your participation. We just like what Cory and his team have created with Hubble.GOLF! https://media24.fireside.fm/file/fireside-uploads-2024/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/bVrZfSiU.jpg (https://hubble.golf/home) Join our mission to make golf more innovative, inclusive and fun... and WIN some awesome golf gear! As the creator and host of The ModGolf Podcast and YouTube channel I've been telling golf entrepreneurship and innovation stories since May 2017 and I love the community of ModGolfers that we are building. I'm excited to announce that I just launched our ModGolf Patreon page to bring together our close-knit community of golf-loving people! As my Patron you will get access to exclusive live monthly interactive shows where you can participate, ask-me-anything video events, bonus content, golf product discounts and entry in members-only ModGolf Giveaway contests. I'm offering two monthly membership tiers at $5 and $15 USD, but you can also join for free. Your subscription will ensure that The ModGolf Podcast continues to grow so that I can focus on creating unique and impactful stories that support and celebrate the future of golf. Click to join >> https://patreon.com/Modgolf I look forward to seeing you during an upcoming live show!... Colin https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/q_IZwlpO.jpg (https://patreon.com/Modgolf) Special Guest: Cory Powell, Co-Founder of Hubble.GOLF.

On this week's episode, Jess Gaedeke is joined by Elizabeth Ackerley, Senior Director of Strategic Insights & Analytics at Danone, to talk about how her team sparked a global empathy movement through the “Consumer Love” program, why mentorship and coaching are essential tools for leadership growth, and how Danone is staying head of the curve in a food industry transformed by GLP-1, protein trends, and women's health innovation.

In this episode of the Greenbook Podcast, host Karen Lynch sits down with mixed methods researcher Megan Ruxton—most recently with the FDA and previously with Vibrant Health—to explore how researchers can turn ambiguity into action. From academia to public health to tech, Megan's career has been driven by a passion for applied behavioral research. She shares how mixed methods can uncover the “unpredictable magic” of human behavior—insights that AI alone can't capture.The conversation touches on building structure from chaos, navigating stakeholder resistance, the future role of AI in research, and why researchers must embrace both the messy and the measurable. Megan's blend of optimism, experience, and human-centered thinking offers a refreshing perspective on what's next for the insights industry.Key Discussion Points:Why applied research brings more impact than theoretical workHow to structure ambiguity using tools like logic models and the Five WhysDefining true mixed methods—and how to select the right sequenceThe irreplaceable role of “emotional squishiness” in a world leaning on AIWhat makes insights actionable in high-stakes decision-makingResources & Links:Beneath the Why – Christopher Brace's workshop referenced in the episodeYou can reach out to Megan Ruxton on LinkedIn.Many thanks to Megan Ruxton for being our guest. Thanks also to our production team and our editor at Big Bad Audio.

Nick Kypreos, Gord Stellick and Sam McKee kick off the Friday edition with a look at the Panthers' Cup parade and Sam Bennett's declaration that he's staying in Florida. Former NHL GM, coach and executive Doug MacLean (5:52) shares his thoughts on the Panthers' Stanley Cup run, Connor McDavid's comments on his future, why the Leafs will regret Mitch Marner's departure, Jonathan Toews landing with the Winnipeg Jets and much more. Later, Nick, Gord and Sam discuss the latest around the NHL heading into free agency, including the Leafs' interest in Brad Marchand, Aaron Ekblad's value on the open market and John Tavares' options outside of Toronto.The views and opinions expressed in this podcast are those of the hosts and guests and do not necessarily reflect the position of Rogers Sports & Media or any affiliates.

What if sales didn't have to be about being pushy or intimidating, but instead about solving problems and making life better? Join us as we explore this concept with our guest, Andee Hart, who transformed her corporate sales expertise into a flourishing candle business during the pandemic. Andee's inspiring journey is a masterclass in differentiation and tenacity, from how she successfully stood out in a crowded market to how she scaled her business to hundreds of boutiques.   Listen in as we cover effective pricing strategies, as well as the critical role of personalized retailer outreach for wholesale brands. We also examine how missteps in pricing can affect perceived quality, the importance of market research, and how assuming positive intent can turn customer service challenges into opportunities for creating brand loyalty. This episode is packed with practical advice and personal anecdotes that offer a roadmap for anyone looking to scale their product-based business. Resources:  Andee Hart: Instagram | Pinterest | Podcast | LinkedIn  Hart Design Co   Join The Boutique Hub    Ashley Alderson: Instagram    The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube 

MARKETING MESSAGE WITH EMOTION When you create your call to action in your podcast, you need a powerful marketing message. You need to inspire your audience into action. People buy with emotion. Then they justify that purchase with logic. Your marketing message needs to stir emotion within your potential clients.   00:00 "Stir Emotions to Attract Clients" 06:11 Corporate Sales Journey Reflection 06:54 Entrepreneurial Challenges and Marketing Insight 12:17 Hewlett Packard's Transformative Culture 14:22 Affordable Marketing Feedback Strategy 17:52 Product Brand Clarity Essentials 22:05 Cheese and Crackers Surprise 25:33 Importance of Market Research 30:05 "Master Your Message Program" 32:01 "Opinion Diversity in Marketing" 36:55 Realtor Specializing in Divorce Sales 39:15 Defining Your Target Audience 41:21 "30 Seconds to Impress" 44:27 "Podcast Coaching Session Offer"   GET YOUR MARKETING MESSAGE TO LAND Do you ever feel like your podcast marketing message just isn't landing with your audience? You're crafting awesome content, but somehow your message isn't converting listeners to clients. This week, I sit down with business strategist Nicki Chang-Powless to dig into the secrets behind creating a compelling, actionable marketing message for your podcast and business. If you want your audience to grow—and more importantly, move them to action—this episode is tailor-made for you. LEAD WITH CONNECTION, NOT CONTENT Your audience listens for companionship. They aren't downloading your latest episode just to be informed—they want to feel connected, understood, and guided. If your call to action only shows up at the end of your show, you're missing out! Listeners don't always make it to the last minute. We break down how to bake your call to action and marketing message throughout your show. This allows you meet your audience where they are and inspire them to take the next step. It's not about dumping information. It's about creating relatable, emotionally resonant moments that build trust and authority. THE POWER OF TARGETED MESSAGING In the episode, Nicki drives home the essential truth: if you're marketing to “everyone,” you're speaking to no one. We talk about how getting laser-focused on your target audience changes everything. Imagine you're a massage therapist—what you say to a stressed-out parent versus a retired senior makes all the difference. Nicki lays out how to tailor your marketing message so it resonates with the exact audience you want to attract. We dig into practical strategies for clarifying your product brand, refining your offer, and using feedback and collaboration to fine-tune your pitch. COLLABORATION & CONSISTENCY WIN Nicki reveals her biggest lessons from corporate life at Hewlett Packard: the magic of collaboration and consistency. We explore actionable ways you can bring group feedback into developing your marketing message, A/B testing your ideas—without the massive budgets of big brands. We also talk about the increasing competition for attention in today's digital world. The average prospect needs 62 touchpoints with your brand before they're ready to take action. That's why consistency in your podcast message, branding, and calls to action is more important than ever. TURNING LISTENERS INTO CLIENTS So, how do you make your marketing message truly work? It starts by knowing your audience, articulating your unique value, and making every touchpoint count. Whether you're working on your website, your 30-second intro, or speaking at a networking event, we share real-world examples and simple frameworks. Plus, don't miss Nicki's free gift... “How to Impress When You Only Have 30 Seconds”. This is perfect for nailing your introduction and getting prospects to lean in and say, “Tell me more!” Download this resource at www.PodcastTalentCoach.com/impress. LET'S CREATE YOUR MARKETING MESSAGE If you're ready to transform your podcast—and your business—by creating a marketing message that inspires action, this episode of Podcast Talent Coach is your blueprint. And if you want personalized help building your strategy, apply for a free coaching call at www.PodcastTalentCoach.com/apply. Let's start making your message matter!

Send us a textIn this episode, we break down the essential steps to building a successful go-to-market strategy. Whether you're launching a new product, entering a new market, or refining your approach, understanding the key phases—from market research and customer segmentation to positioning, pricing, and channel selection—is crucial. Join us as we walk through each step, share practical tips, and explore real-world examples to help you craft a strategy that drives growth and maximizes your impact.في هذه الحلقة، نستعرض الخطوات الأساسية لبناء استراتيجية ناجحة للوصول إلى السوق. سواء كنت تطلق منتجًا جديدًا، أو تدخل سوقًا آخر، أو ترغب في تحسين أسلوبك الحالي، فإن فهم المراحل الرئيسية التي تشمل البحث عن السوق وتقسيم العملاء، وتحديد الموضع التسويقي، ووضع الأسعار، واختيار قنوات التوزيع، أمرٌ بالغ الأهمية. انضم إلينا بينما نستعرض كل خطوة، ونشارك نصائح عملية، ونستكشف أمثلة واقعية تساعدك في صياغة استراتيجية تعزز النمو وتزيد من تأثيرك في السوق. Support the showSupport the Podcast on:https://www.paypal.com/paypalme/okuwatly?locale.x=en_UShttps://www.buymeacoffee.com/MaBa3refSubscribe to Maba3ref Newsletter:https://maba3refbranching.beehiiv.com/Connect with Maba3ref Podcast:https://www.instagram.com/maba3refbyomarConnect on TIKTOK:https://www.tiktok.com/@okuwatly

Jeff Blair and Kevin Barker kick off hour two with a discussion on the ABS challenge system as commissioner Rob Manfred hinted this week that it could be implemented at the MLB level in 2026. Then, they go to the Back Leg Line to answer your calls and questions! Finally, MLB Network insider Jon Morosi (25:20) joins Jeff and Kevin to share his thoughts on the ABS proposal, what the pitcher market might look like ahead of the deadline, whether the Blue Jays should be buyers, sellers or stand pat, off-field drama in Boston and much more.The views and opinions expressed in this podcast are those of the hosts and guests and do not necessarily reflect the position of Rogers Sports & Media or any affiliates.

HoldCo Bros are back! In this episode, Nik and I talked about some of the most practical AI use cases we've seen in a while. I shared a new idea I spun up just 10 minutes before we hit record, literally bought the domain and had Replit building it mid-episode. We talked about how to turn AI-generated pitch decks into real income, how to use Manus and Perplexity Labs to shortcut market research and make money with it, and how quizzes powered by LLMs can reshape hiring and lead gen. This one's packed with ideas for anyone trying to actually use AI to build and grow something fast.Learn more about Nik here: http://linktr.ee/cofoundersnikShare your ideas with us:Nik@cofounders.comChris@cofounders.comTimestamps below. Enjoy!---Watch this on YouTube instead here: tkopod.co/p-ytAsk me a question on or off the show here: http://tkopod.co/p-askLearn more about me: http://tkopod.co/p-cjkLearn about my company: http://tkopod.co/p-cofFollow me on Twitter here: http://tkopod.co/p-xFree weekly business ideas newsletter: http://tkopod.co/p-nlShare this podcast: http://tkopod.co/p-allScrape small business data: http://tkopod.co/p-os---00:00 The Underrated Potential of AI02:58 Innovative AI Applications and Ideas05:48 Leveraging AI for Personalization and Hiring09:14 Pitch Decks and AI: A New Frontier12:08 Using AI for Market Research and Lead Generation15:00 Prompt Engineering: Enhancing AI Outputs17:52 Perplexity Labs: Revolutionizing Research21:07 B2B Applications of AI-Driven Reports

“Do your research. Do your planning yourself until you get that confidence to project it to the world, and whatever they say will bounce off your armor because you know you're doing the right thing.” -Shannon Russell   Thinking about trading your day job for a business of your own? You're not alone—and you're not crazy.   Our hosts, Stephanie McCullough and Kevin Gaines, talk with Shannon Russell, a career transition coach who specializes in helping women reinvent themselves through entrepreneurship. Shannon shares her journey from TV producer to franchise owner to business coach, along with insights from her new book, Start Your Second Act.   They dive into everything from identifying whether your passion project can really become a business to managing financial risks, exploring different business models, and handling the emotional side of career reinvention. Shannon emphasizes the importance of doing your homework—researching the market, testing ideas on a small scale, and being honest about your needs and goals.   Whether you're chasing flexibility, meaning, or a new income stream in your second act, Shannon's here to offer your encouragement and practical advice for building something that truly fits your next chapter!   Key Topics: Shannon Russell's Story (02:56) Hobby vs Business (05:39) “If It Were a Job, I Wouldn't Enjoy It As Much” (10:43) “It's Not Gonna Be an Overnight Success” (16:10) Adding Extra Streams of Revenue (20:31) The Importance of Having a Mentor or Accountability Group (24:35) About Shannon's Upcoming Book (31:32) What Shannon Would Do Differently in Business (33:19) Overcoming Potential Identity Crises When Entering Your Second Act (36:36) Getting Clear On Your “Why” (41:58) Takeaways (43:48)   Resources: Shannon's new book: Start Your Second Act Second Act Success Second Act Success Podcast     If you like what you've been hearing, we invite you to subscribe on your favorite platform and leave us a review. Tell us what you love about this episode! Or better yet, tell us what you want to hear more of in the future. stephanie@sofiafinancial.com   You can find the transcript and more information about this episode at www.takebackretirement.com.   Follow Stephanie on Twitter, Facebook, YouTube and LinkedIn.  Follow Kevin on Twitter, Facebook, YouTube and LinkedIn.

Behavioural data is fast becoming a cornerstone of modern business strategy. Not just for media measurement or advertising optimisation, but across product, pricing, logistics, and platform development. It tells us what people actually do, not just what they say they do. As traditional market research struggles with low engagement and recall bias, brands are turning to digital behavioural data to make sharper, faster decisions. Whether it's tracking consumer journeys in the app economy or identifying early adoption trends (like the impact of AI tools on category disruption), the value lies in real, observable behaviour at scale. But, that shift raises new questions around data ownership, consent, and fairness. And, the rise of AI is only accelerating both the opportunity and the complexity. In the latest episode of Hub & Spoken, Jason Foster, CEO & Founder of Cynozure, speaks to Chris Havemann, CEO of RealityMine, and discusses everything from: The transition from survey-based research to behavioural data analysis The impact of AI on interpreting digital interactions Ethical considerations surrounding data consent and transparency Building trust through clear data collection and usage practices Learn from Chris's 25+ years in data and insight, and explore how behavioural signals are reshaping everything from media to market intelligence. **********    Cynozure is a leading data, analytics and AI company that helps organisations to reach their data potential. It works with clients on data and AI strategy, data management, data architecture and engineering, analytics and AI, data culture and literacy, and data leadership. The company was named one of The Sunday Times' fastest-growing private companies in both 2022 and 2023 and recognised as The Best Place to Work in Data by DataIQ in 2023 and 2024. Cynozure is a certified B Corporation. 

In this episode of Grow a Small Business, host Troy Trewin interviews Penny Burke, Director of WhereTo Research, shares her inspiring journey of growing the company to $12 million in revenue and leading it through a successful merger with a global firm. She highlights the importance of strong people skills, strategic thinking, and staying passionate about business. Penny also reflects on her early days in advertising and how those experiences shaped her leadership style. This episode offers valuable insights into sustainable growth, effective leadership, and staying true to your values in the business world. Why would you wait any longer to start living the lifestyle you signed up for? Balance your health, wealth, relationships and business growth. And focus your time and energy and make the most of this year. Let's get into it by clicking here. Troy delves into our guest's startup journey, their perception of success, industry reconsideration, and the pivotal stress point during business expansion. They discuss the joys of small business growth, vital entrepreneurial habits, and strategies for team building, encompassing wins, blunders, and invaluable advice. And a snapshot of the final five Grow A Small Business Questions: What do you think is the hardest thing in growing a small business? According to Penny Burke, one of the hardest things in growing a small business is managing time, especially balancing business development ("hunting") with project delivery ("cooking and eating"). She explains that in a project-based business, it's challenging to constantly juggle winning new work while also delivering high-quality outcomes. Additionally, she emphasizes that people management — hiring the right team and dealing with performance issues—is another tough but crucial aspect of sustainable growth. What's your favorite business book that has helped you the most? Penny Burke's favorite business book that has helped her the most is "How to Win Friends and Influence People" by Dale Carnegie. She considers it a classic and values its timeless insights on building strong relationships and effective communication—key skills in both leadership and business growth. Are there any great podcasts or online learning resources you'd recommend to help grow a small business? Penny Burke does not recommend any specific podcasts or online learning tools to help grow a small business. She mentions that her husband uses such resources more than she does, and she personally prefers listening to music during her downtime instead of engaging with podcasts or similar tools. What tool or resource would you recommend to grow a small business? Penny Burke emphasizes the importance of market mapping as a methodology rather than a specific tool. She recommends identifying where your business can play, where it can win, and where you can build your fame. This market-focused thinking helps small businesses define their niche and develop a strong positioning strategy, which is critical for growth. What advice would you give yourself on day one of starting out in business? Penny Burke's advice to herself on day one of starting out in business is: "Just be good. Don't worry about size. Just whatever it is that you're going to do, do it really, really, really well." This highlights her focus on quality and excellence over rapid growth. Book a 20-minute Growth Chat with Troy Trewin to see if you qualify for our upcoming course. Don't miss out on this opportunity to take your small business to new heights! Enjoyed the podcast? Please leave a review on iTunes or your preferred platform. Your feedback helps more small business owners discover our podcast and embark on their business growth journey.     Quotable quotes from our special Grow A Small Business podcast guest: The only thing I've ever wanted to be is good, and not just good, but great – Penny Burke Success is about working on great projects, attracting great people, and delivering great outcomes." – Penny Burke People like working with good people; don't underestimate the power of being one." – Penny Burke  

In this episode, Greenbook's Karen Lynch sits down with Sarah Snudden, Head of US Consumer Insights at JDE Peet's, for a lively conversation spanning career journeys, coffee obsession, and cutting-edge AI innovation. Sarah shares how her path led from Clorox and Seventh Generation to premium beverage insights at JDE Peet's, and how she's using AI agents to explore white space innovation and generate impactful product names.They also unpack key takeaways from IIEX North America, including the evolving role of emotion in insights, why AI must serve research—not define it—and how industry connections fuel continuous learning. A must-listen for insight pros navigating fast-changing tech and business needs.Key Discussion Points:Sarah's career evolution from Clorox to Keurig to JDE Peet's and her passion for premium coffee brands like L'OR and Tea FortéUsing AI agents for innovation: how One Strategy Studio's modular model helps identify white space and accelerate namingThe changing conversation around AI in research: moving from hype to practical use casesTakeaways from IIEX North America, including standout sessions, trends, and why human insight still mattersAdvice for researchers ready to experiment with new tools: start small, focus on outcomes, and skip the tech jargonResources & Links:JDE Peet'sOne Strategy StudioIIEX North AmericaYou can reach out to Sarah Snudden on LinkedIn.Many thanks to Sarah Snudden for being our guest. Thanks also to our production team and our editor at Big Bad Audio.

In this episode of The Backstory on Marketing and AI, Peter Swimm of Toilville dives deep into the real-world implications of AI and marketing. With over a decade of experience in conversational AI, Peter breaks down the practical and philosophical challenges businesses face in today's AI-saturated landscape.From building chatbot systems for enterprises like Walmart to launching his consultancy, Toilville, Peter shares the importance of domain expertise, critical thinking, and ethical implementation of AI tools. He introduces his methodology, “spell work,” which focuses on dissecting business needs before jumping into automation—preventing costly missteps and promoting meaningful digital transformation.We explore how AI-enabled market research can support better decision-making, how companies can avoid the temptation of over-automation, and why empathy remains essential in customer support.Whether you're a marketer, strategist, or AI enthusiast, this conversation is packed with insights on how to responsibly and effectively implement AI in your business.To learn more about Peter Swimm and Toilville, visit: https://www.itstoilville.comClick here to view the video: https://www.youtube.com/watch?v=PQtpcHiYW3E

The Power of Niching: Why Focused Offerings Create a Bigger Impact with Kelly SpartaIn this episode, Kelle Sparta, a transformational shaman and spiritual business coach, and Katherine Loranger, a spiritual business coach, delve into the importance of finding and focusing on a niche for business success. They discuss the common resistance to niching among new entrepreneurs and explain why trying to appeal to everyone ultimately appeals to no one. By focusing on a specific market, businesses can streamline their marketing, efficiently target their advertising, and ultimately create a larger impact. Key Topics Include:Insights on aligning messagingPricing strategiesProduct offerings with the chosen niche to maximize successHow focusing on one or two markets can lead to exceptional resultsThe importance of using the right language to resonate with the target audience00:00 Introduction00:15 The Importance of Niching Down00:28 Common Misconceptions About Niching01:36 Defining Your Target Market01:44 Real-Life Examples and Strategies02:32 The Power of Focused Marketing02:49 Balancing Multiple Niches04:18 Effective Messaging for Different Niches08:50 Pricing Strategies for Different Markets11:12 Market Research and Testing11:53 Advertising and Return on Investment12:25 Upcoming Topics and ConclusionKeywords:niche marketing for spiritual coacheshow to choose your nichespiritual entrepreneur business tipswhy you must niche downniching for healers and coachesspiritual business marketingideal client targetingoffer creation strategyspiritual business growthheart-centered marketingniching myths debunkedconscious business buildingaudience targeting for healersgrow your coaching business 2025focus equals moneymarketing strategy spiritual businesshigh-ticket offer clarityIf you would like to learn more please book a Discovery Call here: https://kellesparta.com/discovery-call/Licensing and Credits:“Spirit Sherpa” is the sole property of Kelle Sparta Enterprises and is distributed under a Creative Commons: BY-NC-ND 4.0 license. For more information about this licensing, please go to www.creativecommons.org. Any requests for deviations to this licensing should be sent to kelle@kellesparta.com. To sign up for, or get more information on the programs, offerings, and services referenced in this episode, please go to www.kellesparta.com.

Send us a textEpisode Summary: Dr. Andrew Chadeayne discusses the chemistry of psilocybin and other psychedelics, their potential therapeutic applications, and the challenges of commercializing them in a shifting biotech market. The conversation delves into the complexities of magic mushroom composition, debunking myths like "lemon tekking," and uncovers the booming, unregulated alternative products industry, including kratom and synthetic psilocybin analogs sold in vape shops.About the guest: Andrew Chadeayne, PhD is a chemist who also holds a law degree, specializing in patent law. He is the founder and CEO of CaaMTech, a startup specializing in the development of novel psychedelic compounds. Chadeayne collaborates with academic labs to advance psychedelic science while navigating the commercial landscape.Discussion Points:Psilocybin is a prodrug converted to psilocin, but magic mushrooms contain other psychoactive molecules like beta-carbolines, which may enhance effects by inhibiting degradation.Chadeayne's team develops psilocin prodrugs to shorten psychedelic trips, making clinical administration more manageable without altering effects.The "lemon tek" myth—that lemon juice converts psilocybin to psilocin—is false; it enhances absorption by extracting compounds, not altering chemistry.Magic mushroom bruising indicates psilocin degradation, as oxidized psilocin forms blue, inactive dimers.The multi-billion dollar alternative products industry sells kratom and synthetic psilocybin analogs, often mislabeled, in vape shops, raising safety and regulatory concerns.Kratom's minor alkaloid, 7-hydroxymitragynine, is ~40x more potent than morphine, with no reported overdoses but high habit-forming potential.Non-hallucinogenic serotonin 2A agonists, like those developed by CaaMTech's spinout, show promise for conditions like migraines without requiring a psychedelic trip.Related episode:M&M 71: Chemistry of Magic Mushrooms, DMT Analogues, Entourage Effects in Cannabis & Fungi, Novel Psychedelic Medicines, Psychedelic Startups | Andrew Chadeayne*Not medical advice.Support the showAll episodes, show notes, transcripts, and more at the M&M Substack Affiliates: KetoCitra—Ketone body BHB + potassium, calcium & magnesium, formulated with kidney health in mind. Use code MIND20 for 20% off any subscription (cancel anytime) Lumen device to optimize your metabolism for weight loss or athletic performance. Code MIND for 10% off Readwise: Organize and share what you read. 60 days FREE through link SiPhox Health—Affordable at-home blood testing. Key health markers, visualized & explained. Code TRIKOMES for a 20% discount. MASA Chips—delicious tortilla chips made from organic corn & grass-fed beef tallow. No seed oils or artificial ingredients. Code MIND for 20% off For all the ways you can support my efforts

In this episode of The Digital Executive podcast, host Brian Thomas speaks with Vivek Kumar, CEO and co-founder of Social Trait, the world's first audience behavior simulation engine. Vivek shares his journey from public service at HMRC and investment banking to launching a breakthrough AI platform in Australia. He reveals how a social media backlash moment sparked the idea for Social Trait, leading to the development of AI-powered virtual audiences that allow brands to preview real reactions before a campaign goes live.Vivek also dives into the technology behind Social Trait, including the platform's ability to simulate millions of AI agents that behave like real consumers. He explains how this drastically shortens research timelines, eliminates the need for traditional focus groups, and helps marketers test everything from message resonance to virality. If you're interested in the future of AI in market research and want to hear how Social Trait is changing the game, don't miss this conversation.

Building a consistent brand voice is a growing challenge. Nataly Kelly, CMO of Zappi, shares how marketers can effectively encode their brand voice using AI tools. She discusses the disruption-worthy state of market research, explains how connected and continuous consumer feedback loops improve decision-making, and offers practical guidance on when AI should—and shouldn't—be used in content creation.Show NotesConnect With: Nataly Kelly: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Building a consistent brand voice is a growing challenge. Nataly Kelly, CMO of Zappi, shares how marketers can effectively encode their brand voice using AI tools. She discusses the disruption-worthy state of market research, explains how connected and continuous consumer feedback loops improve decision-making, and offers practical guidance on when AI should—and shouldn't—be used in content creation.Show NotesConnect With: Nataly Kelly: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this return appearance on the Maffeo Drinks podcast, Paul Thomas, whom host Chris Maffeo dubs "the king of insights," shares wisdom on how to escape the marketing "ivory tower" and understand real consumer behavior.Paul advocates for marketers to personally observe products in various venues rather than relying solely on data. The conversation examines how brands should adopt occasion-based marketing over demographic targeting, striking a balance between aspirational positioning and pragmatic distribution strategies. Paul critiques the research industry's shift toward "faster and cheaper" methodologies at the expense of quality, encouraging brands to conduct fewer but better studies.The episode concludes with advice on creating an "insight ecosystem" that balances qualitative observations with quantitative data, emphasizing the value of curiosity in understanding how consumers interact with drink brands in different contexts.Timestamps:0:00 Introduction to Maffeo Drinks Podcast00:19 Welcoming Back a Special Guest01:00 Diving into Key Topics02:00 Understanding Consumer Insights05:46 The Reality of Market Segmentation07:57 Strategies for Brand Placement14:09 The Importance of Research31:56 Balancing Qualitative and Quantitative Data36:18 Final Thoughts and Wrap-Up

Employee turnover continues to undermine talent acquisition efforts, with many organizations investing heavily in hiring only to watch new talent walk out the door feeling unappreciated. Even organizations with the most robust hiring processes continue to struggle with retention, costing millions in lost productivity and repeated recruitment efforts. So how can companies ensure their hard-won talent becomes long-term, engaged contributors in competitive talent landscapes? My guest this week is Brie Harvey, Head of Market Research and Community for Achievers. Achievers is helping organizations implement recognition strategies that transform employee experience and dramatically improve retention rates. Brie offers valuable perspectives on data-driven insights connecting recognition to business outcomes and how taking the right approach to appreciation can protect recruitment investments and drive performance across the entire employee lifecycle. In the interview, we discuss: • TA's lack of control over ultimate hiring outcomes • Praise versus recognition • When hygiene factors are missing, recognition will always fail to have an impact. • Low-cost, high-impact strategies • Impact of recognition on key business metrics • Building the business case for HR Tech • Identifying the performance outcomes that move technology investment from nice to have to must-have • AI-driven personalization • What does the future look like? Follow this podcast on Apple Podcasts Follow this podcast on Spotify.

Learn More about Paige at: https://www.mavensandmoguls.com and https://www.linkedin.com/in/paigearnoffenn/Show notes timestamps:

What if you could predict consumer behavior—without running a single survey or focus group?  In this episode, host Rebecca Kalogeris sits down with Avi Yashchin, founder and CEO of Subconscious AI, to explore how synthetic respondents and causal AI are transforming the world of market research.   Avi shares how his background in high-frequency trading, behavioral economics, and product management at IBM Watson and Two Sigma led him to reimagine how businesses gain customer insights.  Subconscious AI's platform delivers what Avi calls “SimCity for Market Research”—a behavioral simulation that replaces traditional research with faster, more ethical, and scientifically grounded modeling. From shrinking the say-do gap to exploring causation (not just correlation), Avi outlines a powerful vision for the next era of insight.  For detailed takeaways, show notes, and more, visit: www.pragmaticinstitute.com/resources/podcasts  Pragmatic Institute is the global leader in Product, Data, and Design training and certification programs for working professionals. Learn more at www.pragmaticinstitute.com. 

In this episode of Getting to Aha!, host Darshan Mehta interviews multicultural research expert Kai Fuentes, President and Founder of Ebony Marketing Systems. Kai shares her journey from conducting interviews at age 12 to leading a firm that champions diverse voices. She discusses the importance of cultural sensitivity, creating space for authentic storytelling, and building trust in research. Listeners will gain actionable insights into conducting impactful multicultural studies and balancing qualitative depth with modern tools, such as AI.

Sigrun Gudjonsdottir is a business strategist and mentor dedicated to empowering female entrepreneurs. Sigrun shares her journey from Iceland to Germany and Switzerland, detailing how health challenges led her to entrepreneurship. She discusses overcoming imposter syndrome and internal resistance by setting milestones and creating programs to help others. Key takeaways include the importance of market research, persistence, accountability, and community support. Sharon emphasizes living in the present and offers resources for aspiring entrepreneurs. The episode concludes with encouragement to pursue dreams and the transformative power of resilience. https://www.sigrun.com https://www.her-drive.com  

Joe Burnett is the Director of Market Research at Unchained, a leading bitcoin financial services company founded in 2016.At Unchained, Joe drives research and market analysis efforts, delivering insights into bitcoin movement indicators, market trends, and the evolving needs of Unchained's client base — from individual holders to large institutions. As the host of The Bitcoin Frontier Podcast, he leads expert discussions surrounding bridging the gap between bitcoin adoption and financial markets to audiences worldwide.Before joining Unchained, Joe served as Product Manager and Head Analyst at Blockware Solutions, where he shaped market research and product strategy focused on bitcoin mining. An influential voice in the bitcoin community, Joe's commentary regularly appears across major media outlets, and his independent publication, The Mustard Seed, offers unique perspectives on the future of bitcoin, technology, and civilization.Joe holds a Master's degree in Business Analytics and a Bachelor's degree in Management Information Systems and Computer Science from the University of Georgia's Terry College of Business.In this conversation, we discuss:- HODL waves = tracking the movement of bitcoins on-chain- Saylor's billion $ BTC buys not moving the market?- Bitcoin as a strategic reserve- Collaborative custody model- Financial services for Bitcoin holders- Bitcoin market trends and analysis- Publicly traded companies holding bitcoin- nMAV for bitcoin treasury companies- Have we decoupled?- Bitcoin reaching gold parityUnchainedWebsite: www.unchained.com X: @unchainedLinkedIn: UnchainedJoe BurnettX: @IIICapitalLinkedIn: Joe Burnett, MSBA ---------------------------------------------------------------------------------  This episode is brought to you by PrimeXBT.  PrimeXBT offers a robust trading system for both beginners and professional traders that demand highly reliable market data and performance. Traders of all experience levels can easily design and customize layouts and widgets to best fit their trading style. PrimeXBT is always offering innovative products and professional trading conditions to all customers.   PrimeXBT is running an exclusive promotion for listeners of the podcast. After making your first deposit, 50% of that first deposit will be credited to your account as a bonus that can be used as additional collateral to open positions.  Code: CRYPTONEWS50  This promotion is available for a month after activation. Click the link below:  PrimeXBT x CRYPTONEWS50

In this episode of the Real Estate Pros podcast, host Dylan Silver interviews Ashley Coates, a second-generation real estate entrepreneur with a diverse background in real estate, financial advisory, and business ownership. Ashley shares her journey from managing her mother's real estate business at a young age to becoming a broker, exploring financial advisory, and venturing into residential care facilities, laundromats, and restaurant ownership. The conversation highlights her insights on flipping homes, market research, and the challenges and rewards of entrepreneurship in various sectors.   Professional Real Estate Investors - How we can help you: Investor Fuel Mastermind:  Learn more about the Investor Fuel Mastermind, including 100% deal financing, massive discounts from vendors and sponsors you're already using, our world class community of over 150 members, and SO much more here: http://www.investorfuel.com/apply   Investor Machine Marketing Partnership:  Are you looking for consistent, high quality lead generation? Investor Machine is America's #1 lead generation service professional investors. Investor Machine provides true ‘white glove' support to help you build the perfect marketing plan, then we'll execute it for you…talking and working together on an ongoing basis to help you hit YOUR goals! Learn more here: http://www.investormachine.com   Coaching with Mike Hambright:  Interested in 1 on 1 coaching with Mike Hambright? Mike coaches entrepreneurs looking to level up, build coaching or service based businesses (Mike runs multiple 7 and 8 figure a year businesses), building a coaching program and more. Learn more here: https://investorfuel.com/coachingwithmike   Attend a Vacation/Mastermind Retreat with Mike Hambright: Interested in joining a “mini-mastermind” with Mike and his private clients on an upcoming “Retreat”, either at locations like Cabo San Lucas, Napa, Park City ski trip, Yellowstone, or even at Mike's East Texas “Big H Ranch”? Learn more here: http://www.investorfuel.com/retreat   Property Insurance: Join the largest and most investor friendly property insurance provider in 2 minutes. Free to join, and insure all your flips and rentals within minutes! There is NO easier insurance provider on the planet (turn insurance on or off in 1 minute without talking to anyone!), and there's no 15-30% agent mark up through this platform!  Register here: https://myinvestorinsurance.com/   New Real Estate Investors - How we can work together: Investor Fuel Club (Coaching and Deal Partner Community): Looking to kickstart your real estate investing career? Join our one of a kind Coaching Community, Investor Fuel Club, where you'll get trained by some of the best real estate investors in America, and partner with them on deals! You don't need $ for deals…we'll partner with you and hold your hand along the way! Learn More here: http://www.investorfuel.com/club   —--------------------

Insights can be a huge competitive advantage for your business or brand. When you first understand how you can make the lives of your customers better, you can then sell them your products and services as ways to deliver the emotional impact. In this Quick Hit, you'll hear Brett Townsend, SVP of Strategy at Quester. He's also the Co-Author of the new book, Insights on the Brink: Revitalizing the Market Research and Analytics Industry. Enjoy the full episode here

So you've sent out the surveys, asked the hard questions, and interviewed more "ideal clients" than you can count.  You DONE DID the DANG Market Research.  Now what? What do you do with these oodles of words, these spreadsheets, these recordings? How do you use this info to actually market your business and get more leads?   Listen in for 6 powerful places to use your market research for increased conversion and better SEO.    Email info@faithhanan.com or Book your discovery call here to see if you're website copy needs revamped.  SEO Cheat Sheet Download the Content Strategy Repurposing Cheat Sheet Here Ready to get your website copy AND your SEO strategy DONE in a day? Snag a spot for a VIP Copy Day!  Book your discovery call here!

Market research can make a huge difference in your product offering and launch strategy, but bad data can be worse than no data at all according to my guest,  Lara Fordis. In this episode, Lara returns to discuss how market research has evolved in the CPG industry over the past four years, particularly with the emergence of AI tools that have made research both more accessible and potentially misleading. Lara shares insights on how entrepreneurs can properly validate their product ideas beyond the "echo chamber" of friends and family, highlighting the importance of getting feedback from representative target audiences who will actually pay for your product. We learn about the benefits of in-home use testing (IHUT), how to avoid common survey pitfalls like double-barreled questions, and why understanding your product's unique differentiation is crucial for success. Whether you're launching a new food product or scaling your existing brand, this conversation provides valuable perspectives on gathering meaningful consumer insights that can save you from costly mistakes and help you develop a viable market proposition.Find out more info about Lara's work and new course at http://fordisconsulting.com or email her at lara@fordisconsulting.comStop the endless research and overwhelm! Know exactly what each sales channel looks like for success and create a roadmap for your unique business - it's all inside the Sales Channel Challenge https://www.foodbizsuccess.com/challenge When you are ready to make the leap, get the support and accountability you need to create a beautiful business! Get Food Business Success to launch and scale to $100K guaranteed Scale your existing business to $300K in 2025 with the financial and operational foundations and become the CEO of your biz in Master Your Business Pick up your copy of "Key Ingredients" on Amazon here. Check out my YouTube channel at www.foodbiz.tube for how to videos to start and grow a packaged food business.

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠It's YOUR time to #EdUpIn this episode, brought to YOU by HigherEd PodConYOUR guest is Brady Colby, Head of Market Research, Validated InsightsYOUR host is ⁠⁠⁠⁠Dr. Joe SallustioHow are trade schools reaching the "hockey stick" growth phase?Why do trade schools now have higher favorability than Ivy League institutions?How are revenues growing at 11.1% while enrollment rises 4.9%?What differentiates public & proprietary trade school performance?Why aren't traditional institutions seeing the same growth with similar programs?Topics include:Defining trade schools in the higher education landscapeAnalyzing the 60% enrollment in non-degree programsExamining growth areas in healthcare, green energy maintenance & cosmetologyUnderstanding the projected 6.6% annual growth through 2030Exploring whether trade schools "cannibalize" traditional enrollmentListen in to #EdUpDo YOU want to accelerate YOUR professional development?Do YOU want to get exclusive early access to ad-free episodes, extended episodes, bonus episodes, original content, invites to special events, & more?Then ⁠⁠⁠⁠⁠⁠BECOME A SUBSCRIBER TODAY⁠⁠ - $19.99/month or $199.99/year (Save 17%)!Want to get YOUR organization to pay for YOUR subscription? Email ⁠⁠⁠EdUp@edupexperience.comThank YOU so much for tuning in. Join us on the next episode for YOUR time to EdUp!Connect with YOUR EdUp Team - ⁠⁠⁠⁠⁠⁠⁠⁠⁠Elvin Freytes⁠⁠⁠⁠⁠⁠⁠⁠⁠ & ⁠⁠⁠⁠⁠⁠⁠⁠⁠Dr. Joe Sallustio⁠⁠⁠⁠● Join YOUR EdUp community at ⁠⁠⁠⁠⁠⁠⁠⁠⁠The EdUp Experience⁠⁠⁠⁠⁠⁠⁠⁠⁠!We make education YOUR business! 

Send us a textIn this episode of Make Your Mark Podcast, Kay Suthar welcomes Patty Farmer, an award-winning marketing and media strategist, international speaker, podcast host, magazine publisher, and 7-figure event producer. Patty dives deep into the strategic networking, intentional marketing, and the power of relationship building that has allowed her to create a successful global business while traveling the world. She shares her insights into leveraging connections, monetizing expertise, and building business that aligns with a freedom-based lifestyle.What to Expect in This Episode:00:00 — Welcome to the Show: Meet Patty FarmerKay introduces Patty and shares highlights of her incredible journey, from marketing strategist to global business mentor.05:10 — How Patty Built Her Business Empire                                                              The key decisions and strategic shifts that allowed Patty to scale to 7 figures while maintaining a flexible lifestyle.13:20 — The Power of Intentional NetworkingWhy connecting with organizers and industry leaders rather than mass networking is the ultimate growth hack.17:40 — Scaling to 100,000 Connections in 9 Months                                              How Patty grew her business exponentially by tapping into other people's audiences (O.P.P.) and strategically curating relationships.26:15 — The Secret to Community-Based Marketing                                                 Why serving first, building trust, and fostering long-term collaborations is more powerful than traditional lead-generation tactics.30:40 — Monetizing Your Network: The Right WayHow to turn connections into high-value business opportunities without being salesy.35:10 — Segmentation and Targeted Email ListsWhy quality over quantity matters when building an email list—and how to effectively segment and nurture your audience.44:20 — The Importance of Market Research in Business GrowthHow Patty uses data-driven insights and behavioral analysis to optimize her marketing strategies.50:10 — Travel, Speaking, and Global ExpansionWhy Patty prioritizes global connections, international speaking, and market research-based travel to fuel her business growth.About Patty Farmer:Patty Farmer is a marketing and media strategist, speaker, podcast host, and magazine publisher who specializes in helping entrepreneurs create profitable and strategic connections. With a global audience of over 235,000 people, Patty has mastered the art of scaling businesses through collaboration, leveraging networks, and monetizing expertise. She also hosts exclusive international retreats andevents to help business owners take their brands to the next level.Key Takeaways:1. Build Relationships, Not Just a Network – Focus on deep connections rather than chasing leads.2. Segment Your Email List for Better Engagement – Send targeted messages to the right people rather than blasting the entire list.3. Know Your Value and Price Accordingly – Don't undercharge—ensure your pricing aligns with your expertise.4. Give Before You Ask – Serving your community first is the fastest way to build trust and authority.5. Use Strategic Introductions to Expand Your Reach – Leverage your existing network to connect with high-value prospects.Connect with Patty Farmer:Website: PattyFarmer.comMagazine: Mar

Polls, surveys, DMs, Smoke signals? What's the BEST way to do market research? While there is no one size fits all for every business, there is ONE common thread that makes THE most effective market research campaign.  Listen in for a simple way to segment your audience for market research, how to get people to participate, and some sample questions to tailor for your audience.  Learn how to get more leads in less time (free 1 hr training).  Get your website copy, SEO strategy, and market research results seamlessly integrated into highly converting website copy. Book your discovery call here! Join the Facebook Group Email info@faithhanan.com Book Your SEO and Keywords Strategy Call

IQBAR founder Will Nitze shares how taking control of your supply chain can increase profits, prevent stockouts, and transform your CPG brand even during crisis.Read more about IQBAR and show notes here. 

Ok, so you KNOW that you need to do market research. And (thanks to Ep 225) now, you'r enot scared to do it. But what are you ACTUALLY looking for? Basic demographics? Their firstborn child's name? WHAT are you trying to find out? Listen in as I break down the 3 key elements you want to learn during market research. (Number 3 is the MOST important) Ready to get your website copy, market research results, AND your SEO implemented seamlessly? Snag a spot for a website copy! Book your discovery call here! Join the Facebook Group Email info@faithhanan.com Book Your SEO and Keywords Strategy Call

Right About Now with Ryan AlfordJoin media personality and marketing expert Ryan Alford as he dives into dynamic conversations with top entrepreneurs, marketers, and influencers. "Right About Now" brings you actionable insights on business, marketing, and personal branding, helping you stay ahead in today's fast-paced digital world. Whether it's exploring how character and charisma can make millions or unveiling the strategies behind viral success, Ryan delivers a fresh perspective with every episode. Perfect for anyone looking to elevate their business game and unlock their full potential.Resources:Right About Now NewsletterFree Podcast Monetization CourseJoin The NetworkFollow Us On InstagramSubscribe To Our Youtube ChannelVibe Science MediaSUMMARYIn this special episode, industry experts share key strategies for business success, focusing on category design, product development, company culture, and competitive advantage. Listeners will gain actionable insights into building strong brands, simplifying communication, and raising capital for new ventures.TAKEAWAYSImportance of category design in business successThe "magic triangle" concept: company design, product design, and category designClarity and honesty in communication for effective marketingUnderstanding customer problems and positioning products as solutionsThe significance of building a strong brand for long-term successEmotional connections in marketing and their impact on purchasing decisionsStrategies for capital raising and understanding investor typesThe balance between profitability and revenue growthThe role of social media in modern marketing and personal brandingThe necessity of planning and execution in achieving business goals If you enjoyed this episode and want to learn more, join Ryan's newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE. Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding. Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel www.youtube.com/@RightAboutNowwithRyanAlford.