The PR Trust Podcast

Our third episode welcomes Richard Tsang, Chairman of SPRG Asia, which he founded in 1995. In this episode, we discuss what it takes to be a communications professional in today's environment, before turning to Richard's experiences in broadcasting and investor relations. We close by analysing the contemporary state of health communications, looking to the best means and ways to address the circulation of misinformation during the pandemic, including questions of how best to motivate actions and change beliefs. Richard is also Chairman of the College of Trustees at The PR Trust, and we are pleased to have him as part of our premiere season. To find out more about us, please visit us at: http://theprtrust.org.

What is DEI — Diversity, Equality, and Inclusion? And what does DEI really mean in practice? Are these just buzzwords, applicable to HR, but not to clients? In this podcast, Helen Shelton, Global Chief Diversity and Inclusion Officer at FINN Partners,  discusses how affirmative initiatives in diversity, equality and inclusion better the conditions for creativity and business not only in the workplace, but as a client side consulting practice. Not only is DEI the right thing to do, but it is good for business — expanding markets, creative ideas, and audiences. For more information, please visit us at http://theprtrust.org

The inaugural edition of The PR Trust Podcast welcomes Arun Sudhaman, CEO and Editor-in-Chief of PRovoke Media, one of the industry's leading journalism and intelligence outlets. In this episode, we discuss Arun's beginnings in the industry, his love of hip-hop music, and the challenges the industry faces during a global pandemic. PRovoke is known for their sophisticated reporting and analysis on public relations trends and issues, along with an extensive global footprint of events and awards. For more on PRovoke, please visit: https://www.provokemedia.com