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BBC Business Daily report on overworked doctors—a global crisis.
The BNR team discuss the Content Marketing Institute’s 2019 B2B Benchmarks Budgets and Trends Report. The report found 90 per cent of B2B businesses now focus their content on what the audience wants, rather than just banging on about their product – so James and Sarah are thrilled. On My Desk Sarah suggested brands using email personalisation and automation do so carefully and make sure they’re sending something worthwhile Nic recommended exploiting content-hungry traditional media outlets (like Channel 95 in Australia) and providing content to fill the space available James talked about a BBC Business Daily podcast about how bots are being used to spark debate and dissent on social media. Links you might need Here’s the full Content Marketing Institute’s B2B Benchmarks, Budgets and Trends Report 2019 And here’s the blog post on Donald Trump bots, by Rand Fishkin. Brand Newsroom is a marketing podcast for anyone who has a say in how companies are communicating — covering marketing, content marketing, public relations, media, branding and advertising.
About half of us are using in-person events as a way to distribute our content, and it’s the fourth most-effective way of getting our messages out there. Joining James and Nic to explain some of the secrets to doing in-person events well is Tamara Cook, director of Known Associate Events. On My Desk Tamara recommended Jenna Kutcher Nic suggested leveraging your merchandising by getting brand advocates to take photos with it James recommended the BBC Business Daily podcast’s Booze Free Boom. Links you might need Here’s where you’ll find Tamara. www.brandnewsroom.net
It’s our first ever Brand Newsroom Facebook Live Stream event and unfortunately, we had some sound quality issues. So we apologise for the awkward audio. But please bear with us, because the content is fantastic. James, Nic and Sarah were joined in the studio by Edith Cowan University senior lecturer Dr Helen Cripps and her marketing students Lydia Barley, Luke Beattie, and Natalie Woloszyn to talk about the future of marketing. On My Desk Nic’s recommendation was Media Stable’s survey on the Australian media and public trust. Sarah suggested following the #cathedralwars hashtag on Twitter and seeing the back and forth between the UK’s big cathedrals. James recommended the BBC Business Daily’s podcast Kicking the Plastic Habit. Brand Newsroom is a marketing podcast for anyone who has a say in how companies are communicating — covering marketing, content marketing, public relations, media, branding and advertising.