Podcasts about marketing success

In this episode, Dayna Johnson interviews Justin Ellis from 440 Strategy Group, discussing the intersection of digital marketing and dental practices. They explore the importance of strategic planning, data-driven decisions, and the role of AI in modern marketing. Justin shares insights on how to harmonize various marketing efforts to achieve desired outcomes, emphasizing the need for a solid foundation and effective communication within dental teams. Takeaways ➡Justin Ellis emphasizes the importance of harmonizing marketing efforts like an orchestra. ➡Understanding client goals is crucial for effective marketing strategies. ➡Data analysis is essential for making informed marketing decisions. ➡A clear call to action is necessary for effective digital marketing. ➡The role of office staff is critical in converting leads into patients. ➡AI can enhance marketing strategies but should be used authentically. ➡Custom marketing solutions are more effective than one-size-fits-all approaches. ➡Building a strong foundation in practice culture is key to successful marketing. ➡Effective communication within the team can improve patient engagement. ➡Marketing should be integrated across various platforms for maximum impact. Chapters 00:00 Introduction to 440 Strategy Group 02:31 The Origin of 440: Harmonizing Marketing and Music 05:48 Strategic Marketing: Understanding Goals and Objectives 10:19 The Importance of Data in Marketing Decisions 16:21 Closing the Deal: The Role of Office Staff 21:35 AI in Dentistry: Opportunities and Challenges Please rate, review and share this episode with your colleagues. Book a call with Dayna: https://calendly.com/dayna-johnson/discovery-call

Performance creative isn't just about great design—it's about driving meaningful results. Host Lauren Leone, Cardinal's CGO, and Jean Zhang, Sr. Creative Director, explore the critical role of performance creative in enhancing media strategies for healthcare marketers. You'll gain insights into how audience segmentation and tailored messaging can significantly improve patient engagement and conversion rates. By understanding your audience's digital journey and leveraging creative testing, you can craft more effective campaigns that resonate with specific segments. This episode provides valuable strategies for optimizing your creative approach to drive higher quality patient interactions and outcomes. RELATED RESOURCES The Performance Creative Playbook for Healthcare Marketers - https://www.cardinaldigitalmarketing.com/healthcare-resources/podcast/performance-creative-playbook-for-healthcare-marketers/ Performance Creative: The Key to Paid Media Success - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/performance-creative-the-key-to-paid-media-success/ 5-Step Paid Media Strategy to Attract Your Ideal Patients - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/paid-media-patient-acquisition-guide/ The Art of Patient Journey Mapping: Creative Strategies for Marketing Success - https://www.cardinaldigitalmarketing.com/healthcare-resources/podcast/patient-journey-mapping-creative-strategies-for-marketing-success/

In this episode of Business Ninjas, host Andrew Lippman sits down with Corey Morris, Owner, President, and CEO of Voltage — a leading digital marketing agency celebrating 20 years of innovation and impact.Corey shares his journey from project manager to agency owner, the evolution of Voltage from a creative shop to a powerhouse in SEO and paid search, and why high-quality leads matter more than vanity metrics. Learn how Voltage survived and thrived during the pandemic, the critical role content plays as the “fuel” for all digital channels, and how Corey's strategic framework — laid out in his book The Digital Marketing Success Plan — is helping businesses align tactics with real business outcomes.

Are you struggling to cut through the digital noise and make real connections to promote your book?This week's guest expert is Cahill Camden, founder and CEO of Digital Vision Media Group, and best-selling author of Automatic PR and Decoding Digital.     He's an authority on brand building and AI-powered marketing. In this episode, Cahill shares transformative strategies for leveraging podcasts to authentically boost your book's visibility in an AI-dominated content landscape.From maximizing podcast exposure to harnessing the power of human-to-human conversations, Cahill reveals how authors can harness both technology and authenticity to stand out, build authority, and reach their ideal readers.Key Takeaways:Why Real Talk Still Matters AI is everywhere, but real conversations build real trust. Find out why your voice still counts.One Interview = Endless Possibilities Learn how to turn one podcast into blogs, posts, emails, and more to keep your message working for you.AI Can Help, But You Seal the Deal Discover how to mix smart tools with the human touch that actually wins hearts (and sales).Turn Podcasts into Sales Tools Use your interviews to wow potential clients, readers, and partners, long after the episode airs.Pitch Smarter, Not Harder Get the inside scoop on tools that match you with the right shows—and still let you stay authentic.Unlock practical steps and the right mindset to thrive as an author in today's crowded digital world, while creating the kind of real connections that AI can't deliver.Here's how to connect with Cahill:Email: cahill@echojockey.com LinkedIn: https://www.linkedin.com/in/cahillcamdenLead magnet: Podcast Power Pitch Generator (free tool)*************************************************************************

What's the secret to growing a thriving brand online in today's ever-changing digital world—and how can small businesses stand out? Peg Fitzpatrick, acclaimed author of The Art of Small Business Social Media: A Blueprint for Marketing Success, joins us today to break it all down. Drawing from her own experience moving from traditional marketing to social media mastery, Peg shares expert insights on growing a thriving brand online. Listen in as she explains how small business and boutique owners can identify their ideal customers, create content that truly resonates, and more. Resources: Peg Fitzpatrick: Website | Instagram | Threads | Facebook | LinkedIn The Art of Small Business Social Media: A Blueprint for Marketing Success by Peg Fitzpatrick Join The Boutique Hub   Ashley Alderson: Instagram   The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube 

The digital marketing strategy behind Rocket Mortgage's $5.1 billion success reveals surprising strengths and weaknesses, creating unprecedented opportunities for forward-thinking marketers.While their revenue grew 34% last year, their approach contains a critical flaw that's costing them millions in potential growth despite spending $824 million annually on marketing.For businesses targeting high-value customers in competitive industries, understanding these strategic insights isn't just smart — it's becoming essential.In this episode, I reveal:• The hidden mechanics behind how Rocket achieves crystal-clear value propositions that convert (including how they structure CTAs with specific benefits rather than generic language)• Strategies to build a content marketing engine like Rocket's "Learn" section — which drives 1.4 million monthly organic visits and establishes crucial authority in a regulated industry• Why Rocket's failure to rank for commercial keywords is forcing them to spend millions on paid search — and how to avoid this expensive mistake in your own strategy• The exact content formats that high-converting mortgage sites should feature (based on competitor analysis of top-ranking finance sites)I'll share real-world success stories, including how we've helped mortgage clients implement similar strategies for exponential growth by balancing informational and commercial keyword targeting.As I explain in the pod:"Rocket should be dominating for commercial search terms like 'mortgage lenders' and 'mortgage calculator,' but they're leaving tens of millions in potential revenue on the table. Instead of ranking organically, they're paying millions monthly in PPC and affiliate commissions to get in front of the same customers they could reach for free."If you're ready to implement these strategies while avoiding Rocket's costly SEO mistakes, this episode provides your complete action plan for sustainable, efficient growth in competitive markets.Get the show notes:https://exposureninja.com/podcast/353/Listen to these episodes next:How We Earned a 600% Lead Gen Boost for Mortgage Lender in ONLY 4 Monthshttps://exposureninja.com/podcast/326/How Monzo Disrupted a $273B Industry...with Basic Marketinghttps://exposureninja.com/podcast/322/Steal This $7M SEO Strategyhttps://exposureninja.com/podcast/245/

Ever wonder why some digital marketing strategies thrive while others flounder? The secret might just lie in nature—specifically, in the life cycle of a turtle. In this episode, we explore the brilliant Turtlehut Life Cycle Marketing Model, a fresh take on building and sustaining a powerful digital presence. Whether you're starting from scratch or looking […] The post S15 EPISODE 07: The Life Cycle for Smart Digital Marketing Success with Jim Mitte first appeared on Basic Bananas.

Jon Reynolds from Brew Plan joins us today to talk strategic planning and keys to marketing success for breweries. At Brew Plan, Jon works with brewery owners on pricing strategy, market analysis, concept development, and sales forecasting.SummaryBiggest brewery marketing mistakes...and how to avoid themCustomer buying trends and how breweries can position their brands for successSpecific marketing tactics that really move the needle for small/mid-size breweriesResourcesConnect with Jon Reynolds, brewplanmarketing@gmail.comGet the free brewery financial training newsletter

Ermeric Ernoult (Co-Founder, Agorapulse), who shares powerful insights on how to drive B2B marketing success with social media. Emeric explained how to measure social media success and which approach he recommends marketers leverage for better results. He also provided actionable tips on how to get buy-in from senior management, outlined the key pitfalls to avoid, and elaborated on how marketers can simplify attribution to ensure they're focusing on the right metrics.

In this episode of Digital Coffee Marketing Brew, host Brett Ey welcomes social media expert Peg Fitzpatrick. The episode delves into the importance of video content for businesses and the evolving landscape of social media platforms. Peg shares her extensive experience, tips for engaging content creation, and key strategies for leveraging platforms like YouTube, Instagram, Pinterest, and LinkedIn. The conversation also touches on essential tools for video editing and repurposing content, while highlighting the critical importance of building a community and maintaining an adaptable approach to social media strategy. Additionally, Peg gives insights into her journey in the social media realm and her upcoming book 'The Art of Small Business Social Media: A Blueprint for Marketing Success.'Guest Bio:From triple ginger tea to her festive favorite Nutcracker Sweet, Peg Fitzpatrick's story is defined by her zest for flavor and her eye for delightful details. When she's not experimenting with layers of ginger and honey in her teacup, she's on the lookout for the special Celestial Seasonings blend that reminds her of the holidays—proving she brings creativity and enthusiasm to every aspect of her life, down to the drinks she enjoys.Here are 3 fun facts revealed in this episode:Peg Fitzpatrick is actually a tea drinker—her current obsession is a "triple ginger" tea blend with ginger slices and ginger honey.Brett Deister once built a Pinterest following of over 15,000, back when repins were huge, even though he initially had no idea what he was doing.Peg shared a "super top secret" tip: she uses repurpose.io to automatically share her short videos across multiple platforms, saving tons of time.Here are 7 key themes discussed in the episode:Short-form and vertical video dominanceSmall business strategies for social mediaPlatform algorithms and changing reachMulti-platform content repurposing toolsImportance of community and engagementBuilding an email list for audience ownershipAdapting to frequent platform updatesLink to Peg's Book: https://amzn.to/4jJMMUh

What if you could strip away the nonsense and create a marketing strategy that's clear, simple, and effective?In this episode of The Hard Corps Marketing Show, I sat down with Susan Tyson, Fractional CMO of S.G. Tyson Marketing Essentials. Susan shares her insights on how businesses can demystify marketing by focusing on clear, actionable strategies that are rooted in a solid mission and vision.Susan talks about the common mistake many businesses make by skipping the strategic step, and how embracing a strategic mindset can actually be the most fun and rewarding part of running a business. She also highlights the power of simple, direct communication, and the importance of customer feedback in refining your marketing approach.In this episode, we cover:How skipping the strategy step can limit your business growth, and why embracing strategy can be the most rewarding part of your marketingMission vs. vision and why clear statements are essential for marketing alignmentHow customer research can refine your messaging and boost marketing effectivenessHow simplifying your marketing efforts leads to clearer communication and better resultsIf you're ready to simplify your marketing and align it with a clear vision, this episode is full of actionable insights you won't want to miss!

Ryan Holiday dropped out of college to apprentice under Robert Greene, gaining invaluable insights on writing, entrepreneurship, leadership, and human nature. This mentorship laid the foundation for his bold marketing campaigns at American Apparel and his rise as a bestselling author and entrepreneur. In this episode, Ryan reveals how stoic principles can sharpen leadership skills, improve decision-making, enhance problem-solving, and empower entrepreneurs to overcome challenges for sustainable growth. In this episode, Hala and Ryan will discuss:  (00:00) Introduction (01:44) Robert Greene's Influence on His Career  (09:04) Leveraging Controversy for Marketing Success  (14:18) Media Manipulation and Its Impact (18:30) The Stoic Approach to Life and Business (26:39) The Four Stoic Virtues for Personal Development (28:01) Embracing the Realities of Entrepreneurship (30:29) Mastering Clear Decision-Making (36:07) The Dangers of Ego in Leadership (38:31) How Stoicism Drives Productivity  (42:59) Building Ethical Habits and Leadership Skills (47:50) The Power of Effective Time Management Ryan Holiday is a bestselling author, entrepreneur, and media strategist known for popularizing Stoic philosophy in modern culture. He served as Director of Marketing at American Apparel before founding his creative agency, Brass Check. Ryan's books, including The Obstacle Is the Way and The Daily Stoic, have sold over 2 million copies in 30 languages. His work helps leaders and creatives apply Stoic principles to overcome challenges. Sponsored By: Resources Mentioned: Ryan's Book, Trust Me, I'm Lying: bit.ly/TrustMeLying  Ryan's Book, Right Thing, Right Now: bit.ly/RightThingNow  Ryan's Podcast, The Daily Stoic: bit.ly/DailyStoicPod  Active Deals - youngandprofiting.com/deals   Key YAP Links Reviews - ratethispodcast.com/yap  Youtube - youtube.com/c/YoungandProfiting  LinkedIn - linkedin.com/in/htaha/  Instagram - instagram.com/yapwithhala/  Social + Podcast Services: yapmedia.com  Transcripts - youngandprofiting.com/episodes-new  Entrepreneurship, Entrepreneurship Podcast, Business, Business Podcast, Self Improvement, Self-Improvement, Personal Development, Starting a Business, Strategy, Investing, Sales, Selling, Psychology, Productivity, Entrepreneurs, AI, Artificial Intelligence, Technology, Marketing, Negotiation, Money, Finance, Side Hustle, Mental Health, Career, Leadership, Mindset, Health, Growth Mindset, Networking, Goal Setting, Strategic Planning, Mindset, Team Building.

In this episode of That Entrepreneur Show, host Vincent A. Lanci sits down with Rita Barry, founder of Rita Barry & Co., a digital marketing agency helping female-founded businesses scale through strategy-first marketing and a data-driven approach to customer acquisition.Joining us from chilly Canada (we're talking -30°C!), Rita opens up about her unexpected leap into entrepreneurship—from a stay-at-home mom teaching herself to code out of boredom, to building a powerhouse agency responsible for over $86 million in client ad spend.You'll hear Rita's take on:The importance of separating big-picture strategy from daily tacticsHow trusting her gut and listening to client feedback became her business compassThe mindset shift she had to make from “right answers” in school to the constant failures in entrepreneurshipThe most common marketing mistakes she sees—and what should be in every strategyWhy relational marketing always wins over chasing trafficPlus, enjoy a fun cross-border chat about hockey, Canadian stereotypes, and surviving cold winters with grace.Rita's story is a powerful reminder that some of the most impactful businesses are born not from a master plan—but from curiosity, resilience, and simply figuring it out along the way.Follow the show and tag a fellow entrepreneur who needs this episode!Support the showWant the freebie from our guest? Question for our guest or Vincent? Want to become a guest or show partner? Email Danica at PodcastsByLanci@gmail.com.Show Partners:Coming Alive Podcast Production: www.comingalivepodcastproduction.comJohn Ford's Empathy Card Set and App: https://www.empathyset.com/ Music Credits: Copyright Free Music from Adventure by MusicbyAden.

Send us a textAre you frustrated with marketing strategies that just don't seem to work? Before you jump on another trend, let's talk about the three major roadblocks that might be holding you back. In this episode of Beyond Common Business Secrets, award-winning business strategist and podcast host Tracey Watts Cirino reveals how to identify and fix these hidden obstacles so you can start seeing REAL marketing success. Tune in now!Ready to stop guessing and start growing?Our Deep Dive Marketing Strategy Session is your $5,000+ value roadmap to real results. You'll walk away with a crystal-clear, customized marketing plan, and so much more. Invest in your Deep Dive Marketing Strategy Session today!Are you ready to say goodbye to fear, frustration, and overwhelm when it comes to growing and scaling your business? You're in the right place. Welcome to Beyond Common Business Secrets Podcast I'm your host, Tracey Watts Cirino Support the showGet your FREE Checklist to save time every week 5 Time-Saving Strategies Checklist https://www.beyondcommoncoaching.com/strategiesTime Mastery for Female CEOs: Unlocking Your Path to Freedom

Marketing shouldn't feel like throwing spaghetti at the wall. Rita Barry, founder of Rita Barry & Co., joins us to talk about building a strategy-first marketing roadmap that actually leads somewhere—specifically, sustainable growth. Specializing in helping female-founded businesses scale through data-driven marketing, Rita breaks down why it's not your job to figure everything out alone, […] The post Roadmap to Marketing Success, With Rita Barry first appeared on Business Creators Radio Show with Adam Hommey.

In this episode we look at one of the world's most successful gins: Hendrick's. We explore three behavioral science principles that explain their growth: distinctiveness, consistency and nostalgia. In particular, we look at the experimental evidence from psychologists such as Von Restorff, Zajonc and Sedikides.

Send us a textWhat happens when social media shifts from an obligatory marketing checkbox to a strategic centerpiece of your brand-building efforts? Jen McKee, founder of Kee Hart Marketing, joins Crystal to unpack exactly how contractors and home service businesses can leverage authentic social content to transform their online presence.For too many business owners, social media feels like a frustrating time sink without clear returns. Jen dismantles this misconception by introducing her proven 3S Framework—Show Up, Stand Out, and Scale—a strategic approach that balances engaging content (50%), educational material (30%), and promotional messaging (20%). This intentional mix is what separates social accounts that algorithms love from those that struggle for visibility.The conversation tackles the elephant in the room: ROI expectations for social media. Rather than direct lead attribution, Jen explains how successful social strategies typically progress through three phases—increased visibility among personal networks, enhanced recruitment capabilities, and finally, broader community recognition. This marathon approach takes 6-12 months to fully materialize but creates lasting brand equity no quick-win strategy can match.You'll walk away with immediately actionable insights: scheduling dedicated weekly social media time, determining realistic posting frequency, creating a content calendar using the "Four C's" approach, and focusing on authentic team content rather than generic stock imagery. As Crystal emphasizes, social media doesn't work in isolation—it amplifies every other marketing effort and community involvement initiative.Whether you're struggling to start your social media journey or looking to revitalize a stagnant approach, this conversation provides both the strategic framework and tactical steps to transform your digital presence into a genuine competitive advantage.If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content. Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram. From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.com Interested in being a guest on our show? Fill out this form! We'll see you next time, Lemon Heads!

A very special episode on what makes a successful content marketer or content creator. Robert and Joe talk about what works today to successfully build and monetize an audience with these five keys. 1. For marketers, setting a clear goal up front - sales, savings or sunshine and then find a measurement tool that aligns with current corporate measurement. From the creator side, what's my goal? You exit at the beginning. 2. What's the show for your particular audience AND is it consistent AND is it (or will it be) indispensable? To the point - do I have a tilt that is unique, interesting AND attracts financial support? 3. Build audience like crazy at the start and try not to sell anything...or sell just one thing. Put 1/3 time into the content and two-thirds into promotion. 4. Considering everything, we'd lean toward a video podcast series, which takes advantage of all the social video and the cost effectiveness of podcasts. Then we'd have some kind of email deliverable, at least to get the data...but ultimately a newsletter. 5. Create THE LIST of good and bad things you do/want to do. Develop a stopping list. ----- This week's sponsor: Whether you are swimming in content requests, struggling to reach Gen Z, or just need to do more with less - The 2025 Marketing Trend Report delivers real solutions you can use now. Go to http://clickhubspot.com/marketing to download it for free. ------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there. Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe. Subscribe to Robert Rose's newsletter at Seventh Bear.

On this episode of Mastery Unleashed, host Christie Ruffino welcomes Shauna Van Mourik, marketing strategist and co-author of Mastery Unleashed: Stories and Strategies to Unleash Your Potential. Shauna shares her journey of overcoming self-doubt and embracing her authentic self—a powerful lesson that has shaped her approach to branding and marketing.Shauna's core message is that “You're Never Not Marketing,” meaning that everything from your presence to your interactions influences your business. She emphasizes that standing out is about showing up as yourself, not conforming to industry norms. Entrepreneurs, especially coaches, consultants, and service providers, should focus on customized marketing strategies that align with their values rather than following a one-size-fits-all approach.Shauna also provides actionable insights on how to market without being salesy, the importance of brand visibility, and why consistent messaging matters. She offers a free resource, the Brand Visibility Vault, a six-month content blueprint designed to help entrepreneurs create meaningful engagement online.Listen to the full episode and download Shauna's marketing strategy guide via the show notes. ABOUT SHAUNAAn advocate for positively impacting the world, Shauna creates a space where ambitious women feel comfortably confident leading authentically and inspiring ripples in their communities. As a business strategist, Shauna uses organic growth marketing to help women, life coaches, and therapists attract aligned clients who are ready and excited to invest. She dives deep, asks tough questions, and leverages their unique personal brands to grow their business beyond six figures. Psychology-based, goal-oriented, and people-focused, Shauna believes that marketing confidence makes a difference and that it not only has to convert but also feel good. GET SHAUNA'S GENEROUS GIFT⭐The Brand Visibility Vault ⭐Your repurposable 6-month content marketing blueprint!ACCESS THIS GIFT AND MANY MORE LINKS SHARED ON THE SHOWwww.shaunaleigh.comhttps://youtube.com/@ShaunaLeighVMwww.tiktok.com/@sla.marketingconfidencewww.instagram.com/sla.marketingconfidencewww.linkedin.com/in/shaunavanmourik-slamarketingconfidence/ ABOUT OUR SHOWMastery Unleashed is a podcast for success-driven women who want to empower their thoughts, design their dream businesses, and build beautiful lives that are aligned with their destinies—hosted by Bestselling Author and Business Strategist Christie Ruffino.Each episode features today's top influencers and entrepreneurs on the rise as they share empowering stories and ninja tips meant to become the FUEL that will ignite a positive change in YOUR life and the lives of others.ABOUT OUR FREE GIFT VAULT GET THIS GIFT AND MANY MORE HERE: https://masteryunleashedpodcast.com/gift-signup/

Digital marketing is constantly changing, but one thing remains the same: success requires more than just chasing the latest trends. In this episode, I'm joined by Corey Morris, agency owner and author of The Digital Marketing Success Plan, to talk about how businesses can build a strategic, data-driven approach to their marketing efforts. Corey shares his journey from SEO expert to agency owner, his five-step START framework for creating a winning marketing plan, and his insights on the biggest shifts shaping digital marketing today, including AI, SEO, and diversified traffic sources. Whether you're running a marketing agency, leading a team, or managing your own business, this episode will help you refine your strategy, optimize your efforts, and drive real results.Guest LinksConnect with Corey on LinkedInBuy The Digital Marketing Success Plan on AmazonCheck out Corey's Agency VoltageLearn More: Buy Digital Threads: https://nealschaffer.com/digitalthreadsamazon Buy Maximizing LinkedIn for Business Growth: https://nealschaffer.com/maximizinglinkedinamazon Join My Digital First Mastermind: https://nealschaffer.com/membership/ Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmo Download My Free Ebooks Here: https://nealschaffer.com/books/ Subscribe to my YouTube Channel: https://youtube.com/nealschaffer All My Podcast Show Notes: https://podcast.nealschaffer.com

I always love getting a guest back on the show and Aleyx Ward is no exception! In this episode, we dive deep into the often overlooked but crucial aspect of marketing: research. Aleyx is going to give us her secret research sauce... asking your customers questions! It seems so simple but we miss it so often, when was the last time you asked your customers what they want and need - this can transform your marketing strategy. We also discuss the pitfalls of vanity metrics and how social media can mislead marketers away from the core purpose of their work. We talk about practical approaches to conducting meaningful market research, including interviews and direct feedback, and reveal how these insights can lead to more effective and authentic brand messaging. Join us as we explore the power of story and research in creating connections with your ideal clients. I hope you love this episode!Aleyx Ward is a Brand Storyteller and Founder of Core Story. She's worked in strategic marketing roles in the UK and Australia, from global manufacturing and legal software companies, to local recruitment and mental health firms. She's a big believer in the power of story for both businesses and individuals.Connect with Aleyx on LinkedInDOWNLOAD MY CONTENT PLANNER - https://becchappell.com.au/content-planner/Instagram @bec_chappellLinkedIn – Bec Chappell If you're ready to work together, I'm ready to work with you and your team.How to work with me:1. Marketing foundations and strategy consultation 2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders3. Book me as a speaker or advisor for your organisation4. Get me on your podcastThis podcast has been produced and edited by Snappystreet Creative

Brian Hansen is the Founder and President of Rocket Pilots, a boutique digital marketing agency specializing in law firm marketing. With a background in large agencies, Brian established Rocket Pilots to provide transparent and effective digital marketing solutions for attorneys. Under his leadership, the company focuses on enhancing law firms' online presence through tailored SEO and Google Ads campaigns. In this episode… Law firms face intense competition in the digital space, yet many struggle with ineffective marketing strategies that fail to generate consistent leads. Traditional agencies often lack transparency, overcharge for services, and fail to deliver results, leaving attorneys frustrated and unsure how to grow their practice. So, with ever-changing regulations, evolving digital trends, and the rise of AI, how can firms rethink their marketing approach to stay ahead? With experience at large agencies like ReachLocal and Zocdoc, Brian Hansen saw firsthand the common pitfalls of digital marketing. He highlights how law firms often overlook key aspects of client acquisition, such as intake processes and market positioning. Brian also shares a case study of a law firm forced to pivot overnight when regulations banned their primary marketing method, highlighting the importance of diversifying lead generation strategies. Tune in to this episode of the Smart Business Revolution Podcast as John Corcoran interviews Brian Hansen, Founder and President of Rocket Pilots, about the evolving landscape of law firm marketing. They discuss the impact of AI on SEO, how law firms can expand into new markets, and the future of lead generation. Brian also shares insights on the power of specialization, the risks of relying on a single marketing channel, and how law firms can maximize their digital presence.

How can nonfiction authors create a powerful brand for successful book marketing?This week, brand marketing expert Blaire Brown, featured in Forbes and Yahoo Finance, shares essential strategies to help nonfiction authors stand out.Learn how to build a recognizable author identity, leverage branding elements like color and logos, and engage consistently on social media to grow your audience.Key Takeaways:Branding Basics: Treat your authorship like a business—establish a clear brand identity with a logo and a strong online presence.Color & Logo Strategy: Use color psychology and genre-specific design to make your brand visually compelling.Consistent Engagement: Stay active on social media to build relationships and keep your audience engaged.Avoid Common Mistakes: Don't try to appeal to everyone—focus on your niche for a stronger reader connection.Free Resources as Marketing Tools: Share valuable content to establish expertise and attract readers to your book.Tune in to refine your book marketing strategy and elevate your author brand!*************************************************************************Be More Human: Do the Work that Matters Most with Generative AI The future of work is changing fast. Master the practical applications of Generative AI in just four weeks with the AI-Powered Professional Program. This hands-on workshop sprint is designed for professionals who want to streamline workflows, enhance productivity, and integrate AI tools into their daily work. You'll learn how to use GenAI for writing, automation, research, and decision-making. By the end of these four 90-minute Zoom workshops, you will gain real-world skills that improve your productivity, strategy, and creativity. Each week, you'll tackle interactive challenges, and work on guided AI exercises, to immediately apply what you learn. This program provides step-by-step instruction and real-world case studies to help you confidently use AI in your professional role. Join us and build the AI skills that give you a competitive edge. *Ticket purchase gives access to all 4 workshops in the series. Recordings provided if you miss any of the sessions. It's time to invest in your growth If you don't want to be left behind! Register here: ...

Summary In this episode of the Develop This Podcast, host Dennis Fraise is joined by contributing correspondents Joy Austin, Angee Shaker, and Sean Maguire to discuss their experiences at the recent IEDC Leadership Summit held in Washington, DC. They reflect on the conference's location, programming, and the importance of networking and collaboration among economic developers. The group shares insights on various sessions, including data utilization, personal branding, and the impact of plenary speakers. They conclude with thoughts on the overall experience and future conferences. Takeaways The conference location in DC allowed for advocacy opportunities. Networking with colleagues was a highlight of the conference. Sessions focused on collaboration rather than traditional presentations. Data utilization is crucial for effective economic development. Personal branding is important for professional growth. Plenary sessions featured inspiring speakers from various fields. The conference emphasized learning from peers and sharing experiences. The hotel location facilitated easy access to key sites in DC. Future conferences will continue to explore innovative formats. Staying hydrated and comfortable is essential during conferences. Upcoming IEDC conferences Rural Retreat June 23rd - 25th Great Falls Montana Annual Conference - September 14th - 17th Detroit, MI Leadership Summit March 1st - 3rd 2026  

Summary In this episode of the Develop This Podcast, Dennis Fraise speaks with Bethany Quinn, president of Golden Shovel Agency, about the importance of economic development in rural America. They discuss the agency's mission, the launch of the Rural America campaign, and key findings from a recent white paper on marketing strategies for rural communities. Bethany emphasizes the need for effective marketing strategies, social media's role, and storytelling's importance in economic development. They also touch on the significance of adequate funding and introduce the new Impact Local website product designed for rural communities. Takeaways Golden Shovel Agency supports economic development in rural areas. The Rural America campaign aims to provide affordable solutions for small communities. Many economic development organizations lack a cohesive marketing strategy. A robust website is essential for effective marketing efforts. Social media consistency is crucial for community engagement. Economic development is evolving to include community development aspects. Measuring marketing success goes beyond website traffic. Adequate funding is vital for long-term marketing strategies. The Impact Local product offers affordable website solutions for rural communities. Storytelling is key to conveying a community's unique value proposition.

Send us a textStruggling to balance the urgent with the essential in your gym's marketing strategy? Discover how to master the art of balancing short-term wins with long-term growth in this enlightening episode of the Gym Break Cast. We unravel the complex relationship between chasing immediate results and securing sustainable success by exploring the pitfalls of short-term gratification. Learn why understanding your operational expenses and marketing budgets can mean the difference between fleeting success and a thriving fitness franchise.Do you find yourself chasing quick fixes, only to feel stuck in a cycle of desperation? This episode guides you through the validation phase of a gym business, explaining how to set meaningful short-term goals that support your long-term vision. We offer actionable strategies for increasing client numbers in the early stages and progressing toward sustainable development. By sharing real-world examples, we illustrate how these early wins can fuel your reinvestment into operations and marketing, ultimately driving your gym toward lasting success.Lowering churn rates is more than just a numbers game; it's about understanding your members and their needs. We dig into the intricacies of reducing churn from 10% to 5% using targeted marketing strategies like referral programs and email campaigns. But that's not all—we also invite you to explore your gym's unique value, pondering how to balance service volume and value to align with your business objectives. Tune in to transform your fitness business with visionary ideas that empower you to succeed in the ever-evolving fitness industry.Support the showSubscribe to our Newsletter: https://creatitive.com/fit-to-grit-cast/

On today's episode, Dr. Mark Costes sits down with Ardi Safi, the visionary founder of DDS Marketing, to discuss his fascinating journey from competitive tennis and structural engineering to becoming a leader in dental marketing. Ardi shares how his analytical mindset and immigrant work ethic helped him carve a niche in the dental industry, offering data-driven marketing strategies that drive real results.   Ardi dives into the role of AI in tracking patient conversion, key KPIs for marketing success, and the importance of organic content for brand building. Plus, they preview the upcoming DDS Marketing Event in Miami this May, focused on full-arch dentistry profitability. Check out the full episode on the Dentalpreneur Podcast for all the insights and actionable takeaways! EPISODE RESOURCES ddsmarketing.io https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast

In this episode of All Things Marketing and Education, host Elana Leoni sits down with Dan O'Reilly, founder of FuelK12, who brings over 35 years of sales experience—half of that in EdTech. Having led both sales and marketing teams, Dan offers a unique perspective on why these two functions often struggle to work together—and what it takes to truly align them.Dan unpacks the biggest barriers between sales and marketing, from siloed goals to misaligned expectations. He shares why shared goals (not just aligned goals) are the key to breaking down silos and fostering real collaboration. The conversation covers tactical steps to build a culture of alignment, including regular communication, journey mapping exercises, and using data to eliminate the blame game.This discussion is especially relevant as EdTech companies navigate long sales cycles, shifting budgets, and increasing pressure to drive measurable results. Dan offers practical advice on how marketing and sales teams can move beyond tension and toward a shared revenue mindset. Whether you're a CMO, head of sales, or EdTech leader looking to improve cross-team collaboration, this episode provides actionable insights to strengthen your go-to-market strategy.View the episode's show notes.

IN CLEAR FOCUS: This week's guest, Corey Morris, the CEO of Voltage and author of "The Digital Marketing Success Plan," discusses his START planning framework for effective digital marketing. Corey explains why strategy must precede tactics, the dangers of "checklist SEO," and how to connect marketing metrics to business outcomes. He shares insights on AI's impact on search marketing, the importance of brand foundation, and a case study where an investment of $80K generated $1.2M in revenue.

The wrong clients can drain resources, while the right ones can fuel growth. What makes a gym an ideal fit for a marketing strategy that actually delivers results?Welcome to the Gym Marketing Made Simple Podcast. Unlock success in gym marketing with practical insights and strategies to make you more money! Simplify your approach to attract clients and grow your business.What This Episode Covers:Not all gym owners are ready for the marketing that leads to sustainable growth. This episode explains what separates successful clients from those who struggle, why tracking metrics matters, and how long-term thinking leads to better results. Expect actionable strategies to refine marketing efforts and attract the right clients.Key Insights:- Why gyms that track their numbers and follow the process see better marketing results.- The importance of focusing on lifetime client value instead of short-term gains.- How stopping paid marketing leads to a significant drop in revenue and new clients.- The key traits of gym owners who succeed in marketing versus those who don't.- Why responsiveness and lead nurturing make all the difference.Episode Chapters:00:00 Intro00:05 Client Profiles and Marketing Strategies04:44 Mindset and Profitability09:07 Tracking Metrics and Long-Term Growth10:33 ROI Calls and Realistic Expectations15:15 Responsiveness and Lead Nurturing22:50 Hard Work and Long-Term Commitment26:37 Trusting the Experts and Avoiding DistractionsCall to ActionWant to learn how to attract the right clients and scale your gym sustainably? Tune in now and apply these insights to see long-term growth in your business.

Remember your first email marketing campaign? Or maybe you're old enough to remember when "digital marketing" meant updating your GeoCities website? Well, just like those marketers who dismissed email as a fad in the '90s, there are those today who are missing the signs of AI's transformative power in marketing. Every day, I talk to marketers who are either paralyzed by AI's complexity or, worse, dismissing it as just another overhyped trend. They're making the same mistake marketers made with social media in 2008, mobile in 2010, and video marketing in 2015. The cost of waiting to adapt isn't just falling behind – it's becoming irrelevant. The challenge isn't just learning AI – it's understanding how we got here and where we're headed. Without this context, marketers risk making costly mistakes, investing in the wrong tools, or missing critical opportunities that could define their careers. That's why I'm thrilled to welcome Katie King to the show today. Katie is the author of "AI Strategy for Sales and Marketing" and has been at the forefront of digital transformation for over two decades. She's worked with global brands including Virgin, Samsung, and PwC, helping them navigate the evolution from basic automation to today's AI-powered marketing landscape. As a visiting lecturer at several universities and CEO of AI in Business, Katie brings both historical perspective and practical insights to help us understand where marketing technology has been – and more importantly, where it's going. The AI Hat Podcast host Mike Allton asked Katie King about: ✨ History Repeats Itself: AI adoption follows familiar patterns seen in previous marketing technology revolutions. ✨ Evolution Not Revolution: Understanding AI's gradual integration helps marketers adapt more effectively. ✨ Future-Proof Foundation: Historical context provides the framework for making better AI implementation decisions. Learn more about Katie King Connect with Katie King on LinkedIn Resources & Brands mentioned in this episode AI Strategy for Sales and Marketing: Connecting Marketing, Sales and Customer Experience AI in Business The Future of Lean: AI's Impact on Business Staffing Models with Chris Daigle Mastering AI: The Future of Data-Driven Personalization in Marketing with Zontee Hou World Economic Forum's Future of Jobs Report AI and Copyright: What Marketers Need to Know with Mitch Jackson Play Before Pay: Why Having Fun with AI Leads to Marketing Success with Amy Walters Start with Why: How Great Leaders Inspire Everyone to Take Action by Simon Sinek AI Work Buddy as an AI Assistant AI Marketing Primer: A Comprehensive Guide for Marketers AI Training for Businesses Explore past episodes of The AI Hat Podcast SHOW TRANSCRIPT & NOTES: https://theaihat.com/your-marketing-career-needs-this-ai-history-lesson/ Start your AI journey with the AI Marketing Primer. Brought to you by The AI Hat - Get Your AI On. Interesting in sponsoring an episode? Learn more here. AI Training for Business Leaders & Teams: https://theaihat.com/ai-training-for-business/ Powered by Magai - why choose one AI tool when you can have them all? And Descript, the magic wand for podcasters. Produced and Hosted by Mike Allton, AI Consultant & Trainer at The AI Hat, where he's tirelessly helping businesses and marketers get ahead of the AI Revolution and apply advanced technologies to their roles. He's spent over a decade in digital marketing, bringing an unparalleled level of experience and excitement to the fore, whether he's delivering a presentation or leading a workshop. If you're interested in helping business owners with AI in an upcoming episode, reach out to Mike. Powered by the Marketing Podcast Network. Learn more about your ad choices. Visit megaphone.fm/adchoices

Is your marketing team struggling to prove its worth? You're not alone! In this episode, John Golden sits down with Chris Peer, founder of Sinc Show, to talk about ROI-driven marketing. Chris breaks down his Eight Pillars of Marketing Success, covering everything from setting smart goals to using the right tech. This episode is a must-listen if you want to turn your marketing into a revenue-generating powerhouse!

In a world where ad costs are rising, and privacy restrictions are limiting targeting, creative has become the biggest lever for paid media performance. Host Lauren Leone and guest Rich Briddock break down what defines performance creative today, why it's more than just good design, and how privacy changes are shifting its role. They'll dive into the battle for attention in competitive ad channels, the impact of platform algorithms, and how AI-driven optimization is reshaping creative testing. If your ad creative isn't pulling its weight, this episode is a must-listen. RELATED RESOURCES The Art of Patient Journey Mapping: Creative Strategies for Marketing Success - https://www.cardinaldigitalmarketing.com/healthcare-resources/podcast/patient-journey-mapping-creative-strategies-for-marketing-success/  How to Build a 2025 Marketing Roadmap: From Goal Setting to Strategic Testing - https://www.cardinaldigitalmarketing.com/healthcare-resources/podcast/build-2025-marketing-roadmap-goal-setting-strategic-testing/  How Meta's Data Restrictions Impact Healthcare Advertising Strategies - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/meta-announces-major-changes-healthcare-advertising/ 

Ready to harness the power of AI for explosive digital marketing growth? Join host NaRon Tillman on Walk in Victory for a cutting-edge conversation with Ivan Vislavskiy, a digital marketing expert from Comrade Digital Marketing Agency. This episode explores the dynamic world of digital marketing in the AI era, revealing how businesses can adapt and thrive amidst rapid technological advancements. Discover the evolving role of SEO, the importance of quality content, and practical strategies for improving your online visibility. Ivan and NaRon discuss the challenges and opportunities presented by AI, emphasizing the need for businesses to embrace innovation while maintaining a customer-centric approach.Plus, just as Ivan highlights the importance of adapting to new technologies, we believe in embracing innovation for a better night's sleep. That's why we're proud to partner with Cozy Earth, offering premium bedding and loungewear enhanced with temperature-regulating technology. Visit cozyearth.com and use our exclusive code VICTORY1 to enjoy an incredible 40% off.Key Takeaways:How AI is transforming the digital marketing landscape and creating new opportunities.The evolving role of SEO and the importance of quality content in the AI era.Practical strategies for improving business visibility and customer engagement.Building robust marketing systems and adapting to technological advancements.Maintaining a customer-centric approach while embracing AI-powered marketing tools.Timestamps:00:00 Introduction to Business Processes00:23 Welcome to Walk in Victory00:58 The AI Era and Financial Literacy 03:17 The Dot Com Boom and Personal Experiences 05:32 The Kirk Gibson Story 07:10 Introduction to Ivan and Digital Marketing08:54 The Impact of AI on Digital Marketing12:43 SEO and the Future of Search24:13 Building a Sustainable Business31:57 Opportunities in the AI Era36:51 Conclusion and Call to ActionCall to Action:Want to be a guest on Walk In Victory? Send NaRon Tillman a message on PodMatch, here:https://www.joinpodmatch.com/walkinvictoryBecome a supporter of this podcast: https://www.spreaker.com/podcast/walk-in-victory--4078479/support.

Before you launch your small business marketing, learn these 8 essential truths to avoid common pitfalls. From understanding your audience to the power of storytelling, this podcast covers the crucial steps to marketing success. Don't treat all channels the same, know your customer, and remember to have fun! Get ready to build your marketing empire. Schedule a FREE strategy session today!

How can shifting your marketing focus from MQLs to revenue-driven KPIs transform your business?In this episode of The Hard Corps Marketing Show, I sat down with Janelle Amos, a seasoned marketing leader, entrepreneur, and Founder & Chief Strategist of Elevate Growth. Janelle brings her extensive expertise to the table, discussing how businesses can move away from outdated metrics like Marketing Qualified Leads (MQLs) and Sales Accepted Opportunities (SAOs) to focus on revenue-driven goals.Janelle breaks down why aligning marketing and sales teams around common revenue objectives is crucial for success. She also delves into how AI is reshaping the marketing landscape, the importance of leveraging first-party website data for understanding intent signals, and how maintaining curiosity and embracing continuous learning are vital for personal and professional growth.In this episode, we cover:The shift from MQLs and SAOs to focusing on revenue-based KPIsThe growing role of AI in marketing and its impact on strategyWhy first-party website data is key to understanding customer intentThe power of curiosity and continuous learning in career developmentLeadership insights: How empathy and empowerment play a role in shaping successful teamsIf you're ready to redefine your marketing metrics and align your teams around real growth goals, this episode is packed with actionable insights you won't want to miss!

Want to know which marketing efforts are actually driving traffic and sales? In this episode, we break down the power of tracking codes—what they are, how to set them up, and why they're essential for understanding your website traffic. Learn how to make data-driven decisions that maximize your marketing ROI and turn insights into action. Tune in and start tracking smarter! https://www.brandedbull.com/  https://www.instagram.com/brandedbull/ https://www.facebook.com/brandedbullinc

Have you ever wondered what it would be like to have a personal assistant that never sleeps, never takes a coffee break, and is always learning? Now, imagine that assistant not only helps you at work but follows you home, helping you become a better version of yourself. Sounds like science fiction, right? Well, for marketers like our guest today, this is becoming a reality – and it's all thanks to Artificial Intelligence. In today's fast-paced world, the line between our professional and personal lives is becoming increasingly blurred. For marketers, this blending of worlds presents both challenges and opportunities. How do we stay ahead in our careers while also finding time for personal growth? The answer, it seems, lies in the very technology that's driving our industry forward: AI. But how exactly is AI reshaping our entire day, from the moment we wake up to when we finally put our phones down at night? To answer this question and more, we have a true AI marketing maven with us today. Ladies and gentlemen, I'm thrilled to introduce Joya Scarlata, a marketing leader, AI strategist, and co-host of the podcast "The Marketers Guide to the AI Galaxy." Joya isn't just talking about AI – she's living it. As the Director of Marketing at InterraIT, a B2B IT Services firm, she's at the forefront of implementing AI-driven tools to enhance marketing strategies and predict industry trends. Her expertise hasn't gone unnoticed – Joya was recently recognized as one of the "101 Women in AI Marketing" and has shared her insights as a TEDx speaker. Today, she's here to give us an insider's look at how AI is transforming not just our work lives, but our personal lives too. The AI Hat Podcast host Mike Allton asked Joya Scarlata about: ✨ AI as a 24/7 assistant: Artificial Intelligence serves as an always-on helper, enhancing both work efficiency and personal growth. ✨ Blended AI integration: Successful marketers seamlessly incorporate AI tools across professional and personal spheres for maximum benefit. ✨ Continuous AI-driven learning: AI facilitates ongoing skill development and knowledge expansion, keeping marketers ahead in a rapidly evolving field. Learn more about Joya Scarlata Connect with Joya Scarlata on LinkedIn Resources & Brands mentioned in this episode Interra Information Technologies JoyaScarlata.com The Marketers Guide to the AI Galaxy 101 Women in AI Marketing The H.U.M.A.N. AI Integration Framework: Bridging the Gap Between Technology and People AI and Copyright: What Marketers Need to Know with Mitch Jackson The Cognitive Leap: Adopting an AI Mindset for Marketing Success with Natalie Lambert AI Work Buddy - instructions on building your own personal AI assistant AI Marketing Primer: A Comprehensive Guide for Marketers Explore past episodes of The AI Hat Podcast SHOW TRANSCRIPT & NOTES: https://theaihat.com/24-7-ai-how-artificial-intelligence-is-reshaping-the-marketers-day/ Brought to you by The AI Hat - Get Your AI On. Interesting in sponsoring an episode? Learn more here. AI Training for Business Leaders & Teams: https://theaihat.com/ai-training-for-business/ Powered by Magai - why choose one AI tool when you can have them all? And Descript, the magic wand for podcasters. Produced and Hosted by Mike Allton, AI Consultant & Trainer at The AI Hat, where he's tirelessly helping businesses and marketers get ahead of the AI Revolution and apply advanced technologies to their roles. He's spent over a decade in digital marketing, bringing an unparalleled level of experience and excitement to the fore, whether he's delivering a presentation or leading a workshop. If you're interested in helping business owners with AI in an upcoming episode, reach out to Mike. Powered by the Marketing Podcast Network. Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode ofThe Dream Biz Podcast, I'm joined by Amanda Warfield, simplicity-focused content marketing strategist and copywriter. We dive into her Dream Biz journey—from launching her first product (and thinking it flopped) to becoming an expert in marketing strategy. Amanda shares how she turned her creative obsession into a thriving business, the lessons she learned from her early launches, and how consistency and strategy led her to success. If you've ever doubted your path, this episode is packed with relatable insights and encouragement. Tune in now!Get Amanda's BookVisit Amanda's WebsiteFollow Amanda on InstagramVisit Christi's WebsiteFollow Christi on Instagram

Unlock the secrets of successful small business marketing with insights from Dave Charest, director of Small Business Success at Constant Contact. Discover how even small, impactful actions can create "wow experiences" that fuel word-of-mouth marketing and elevate your brand's digital presence without emptying your wallet. Join us as we promise a transformation in your marketing approach, leveraging email, social channels, and automation to not only engage but also build lasting relationships with your customers.With Dave's expertise, we highlight the timeless power of word-of-mouth marketing, showing its relevance in today's digital conversations. Learn the art of staying top-of-mind for potential customers by effectively integrating these strategies into your marketing framework and watching your small business compete with larger brands.Our conversation is packed with practical tips, including the strategic use of tools like Instagram, email, and text messaging. We emphasize aligning marketing strategies with specific business goals, ensuring every effort is purposeful and impactful. Whether it's setting personal benchmarks, conducting regular technology audits, or adopting a simple and focused approach to outsourcing, this episode has everything you need to enhance productivity and ensure continuous self-improvement.Guest LinksConstant ContactConnect with Dave on LinkedInBe a Marketer Podcast with Dave CharestLearn More: Buy Digital Threads: https://nealschaffer.com/digitalthreadsamazon Buy Maximizing LinkedIn for Business Growth: https://nealschaffer.com/maximizinglinkedinamazon Join My Digital First Mastermind: https://nealschaffer.com/membership/ Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmo Download My Free Ebooks Here: https://nealschaffer.com/books/ Subscribe to my YouTube Channel: https://youtube.com/nealschaffer All My Podcast Show Notes: https://podcast.nealschaffer.com

Menswear brand True Classic started out in 2019 with a singular focus: improving on the classic T-shirt. But in the last six years, the brand has scaled profitably and diversified its product categories to include activewear, denim and chinos, among other products. There's even womenswear on the horizon, as well as more physical stores opening throughout the year. Ben Yahalom, formerly president of the brand who took over as CEO last summer, stopped by the Glossy Podcast to talk about some of the ways True Classic is continuing to evolve, including in physical retail and through an ever-expanding marketing strategy that's not focused on just one channel.

Enjoying the Ecommerce Coffee Break Podcast? Here are a few ways to grow your business: https://ecommercecoffeebreak.com/level-up/---In this episode, host Claus Lauter speaks with Stefan Pirvu, Email Marketing Coach and Founder of emailsuperstars.com, about breaking sales records through innovative email marketing strategies.  Drawing from his background in social psychology, Stefan reveals how e-commerce brands can create compelling email campaigns that truly connect with audiences and drive significant revenue. Topics discussed in this episode:  Why getting emails opened is harder: Stand out as inbox filters tighten.How brand personality drives success: Build an authentic connection with a unique avatar. What makes daily emails work: Keep subscribers engaged with entertainment-driven content. How to properly segment lists: Target based on behaviors and preferences.Why most newsletter strategies fail: Avoid the key "value-based" content mistake. What drives real engagement: Boost deliverability by encouraging replies. How to repair poor deliverability: Improve domain reputation for primary inbox placement. What makes SMS and email work: Use AI-driven conversations for personalization. How one brand grew revenue from $15k to $65k: Learn the winning strategies. What successful email marketing costs: $7k-15k pricing and ROI factors. Links & Resources Website: https://emailsuperstars.com/ LinkedIn: https://www.linkedin.com/in/stefan-pirvu-388aa8222/ Instagram: https://www.instagram.com/stefpirvu/  Get access to more free resources by visiting the show notes athttps://tinyurl.com/24ztw6sb MORE RESOURCESDownload the Ecommerce Conversion Handbook for store optimization tips at https://tinyurl.com/CRO-ebook Best Apps to Grow Your eCommerce Store: https://ecommercecoffeebreak.com/best-shopify-marketing-tools-recommendations/ Become a smarter online seller in just 7 minutes Our free newsletter is your shortcut to ecommerce success. Every Tuesday and Thursday in your inbox. 100% free. Unsubscribe anytime. Sign up at https://newsletter.ecommercecoffeebreak.com Rate, Review & Follow Enjoying this episode? Help others like you by rating and reviewing my show on Apple Podcasts. Rate here: https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422 Follow the podcast to catch all the bonus episodes I am adding. Do not miss out. Hit that follow button now!

Apply now for a chance to win not just a free ticket to GYM BUSINESS MANIA, but also free airfare, hotel, meals, and 90 days of done-for-you Facebook & Instagram ads—with ad spend covered! Don't miss this game-changing opportunity! In this episode Vince reveals how one unconventional sweepstakes marketing event took a gym from 162 to 304 clients in just 24 months. Vince breaks down the exact strategy—from crafting a high-value giveaway to generating massive community buzz—and how this simple yet powerful play can transform your business. Don't miss this game-changing marketing lesson! Key Notes:The Problem: Success led to complacency, retention dropped, and cash flow suffered.The Solution: A high-value giveaway (6-week premium membership) that generated 400+ applications.The Process:Long-form application to filter serious candidates.Finalist interviews to ensure commitment.Real-time content marketing boosted engagement.The Game Changer: Kathy, a sweepstakes winner, lost 80 lbs, went viral, and attracted massive attention—driving gym growth.The Lesson: A well-executed sweepstakes can be a marketing goldmine for gym owners. If you're a gym owner seeking answers on how you can grow your gym, make more money, and have more freedom to do what you love, visit www.vincegabriele.com or book a call by CLICKING HERE!

Too many practitioners and service providers overlook foundational marketing strategies, focusing instead on trendy tactics like social media reels.Broken or missing foundations are the biggest reason people find themselves doing all this marketing that is going nowhere. It's not bringing in clients, it's bringing more frustration and burnout.When you understand how these simple foundations can be powerhouses when it comes to making your marketing work - then you understand the power they have. Listen to this episode as Kathy C shares how the 10 marketing foundations for success (Pillar One of Marketing) can shift everything. Do not miss the simple, oh-so-simple, examples of how small fixes had big results for some of her clients. You will be saying 90 more bookings in 30 days because of …what??? Yes, 90! Hit play and get ready to shift your focus to marketing that matters and gets you clients! You can access the shownotes at http://marketingyourprivatepractice.com/135Book your free marketing review with Kathy C here -   https://www.pepperitmarketing.com/review Click here to send Kathy a text message about this Episode

Sponsored by Harford County LivingIn this episode of Conversations with Rich Bennett, sponsored by Harford County Living, Rich sits down with four powerhouse women in marketing: Danielle Murphy, Jennifer Hathaway, Grace Vohs, and Michelle Hayes. Together, they dive into the realities of social media marketing, the challenges of running a marketing business, and how to attract the right clients while setting boundaries.From vetting potential clients and debunking the myth of “going viral” to leveraging social media recommendations for business growth, this conversation is packed with insights, humor, and real-world advice for entrepreneurs, business owners, and marketing professionals alike. Plus, hear Rich's hilarious story about looking “homeless” and scaring off podcast guests and why Michelle refuses to work with TikTok.If you're looking for practical marketing strategies, expert insights, and a few laughs along the way, this episode is a must-listen!

Want to supercharge your productivity with AI? My guest Brian Piper breaks down everything you need to know about creating custom GPTs. As an author, international keynote speaker, and host of the AI for U podcast, Brian shares practical insights on how businesses can leverage custom GPTs to streamline workflows, maintain brand consistency, and repurpose content effectively. And when he's not diving into AI, he's teaching wingsuit skydiving - talk about taking things to new heights! https://www.theagentsofchange.com/568

In this episode of Skin Anarchy, host Dr. Ekta sits down with Conor Begley, Chief Strategy Officer of CreatorIQ, to explore how the creator economy is transforming beauty and adjacent industries. With years of experience co-founding Tribe Dynamics and now leading CreatorIQ's strategic efforts, Conor breaks down the critical role influencers play in driving brand success, product development, and marketing innovation.Conor shares how the beauty industry became a leader in influencer marketing, with 96% of content generated organically. Brands like NYX, Too Faced, and Anastasia Beverly Hills have harnessed influencer buzz to build momentum, leading to major acquisitions. Authentic relationships, rather than transactional posts, remain key to creating lasting impact and trust among consumers.Conor highlights the importance of metrics like Earned Media Value (EMV) and share of voice versus market share to measure influence effectively. He explains how influencer mentions often predict brand trajectory, showing how buzz precedes sales and indicates growth or decline. For brands scaling their influencer programs, tools like CreatorIQ provide automation, data analysis, and competitor benchmarking to streamline campaign management.The conversation also dives into emerging platforms like TikTok Shop, the impact of new features on direct shopping, and the need for brands to remain nimble across evolving channels. Whether you're an indie startup or a legacy brand, Conor's insights emphasize the power of authentic, well-nurtured creator relationships to drive long-term success.To learn more about CreatorIQ, visit their website and social media. Don't forget to subscribe to Skincare Anarchy on Apple Podcasts, Spotify, or your preferred platform. Reach out to us through email with any questions.Shop all our episodes and products mentioned through our ShopMy Shelf! Hosted on Acast. See acast.com/privacy for more information.

What's up, folks? It's Brad Lea back again with another episode of Dropping Bombs! Today, I've got a really awesome guest to introduce—Mason Dorner is in the house, and if you don't know him, let me tell you: Mason is a marketing genius, the co-founder of Ascendant Marketing, an entrepreneur with a wine company, and a man who knows how to scale businesses. In this episode, we dive deep into the world of real marketing—not the kind you see from people who took a weekend course but the kind that drives massive ROI and scales companies. Mason's insights could change how you look at marketing forever. If you've been struggling to scale, wondering why your ads don't work, or just want a no-BS guide to making your business boom, this is the episode for you. What You'll Learn: How to identify real marketing strategies.   Highlights: Transparency in Marketing Agencies Key Elements of Effective Advertising Practical Advice for Businesses Warning Signs for Hiring Agencies Personal Branding Challenges Brad's Take on Hiring Marketing Experts Resources Mentioned:  https://www.masondorner.com/?fbclid=PAZXh0bgNhZW0CMTEAAaadOYLl70gEjD6_gDJhV8TqMkZnIx_pzicMbQ64L6X_1EFzpNqAPhJScCI_aem_ACrwsLYih_EV-fw31v0mbQ  You can follow today's guest at: https://www.instagram.com/mason_dorner/    Watch the full video episode on Brad's Rumble here: https://rumble.com/c/c-2544182 Watch the full video episode on Brad's Youtube here: https://bradlea.tv