Podcasts about marketing success

Why More Content Is Making You Invisible | 7 Steps to Small Business Marketing Success - Episode 4 Creating more content should make your business easier to find. So why are so many brands becoming less visible? John breaks down the AI content trap, why generic marketing is getting ignored, and the simple framework smart businesses use to build authority instead. If your content feels busy but isn't driving trust, traffic, or customers, this shift changes everything. 00:00 Introduction 02:49 Why More Content Hurts Your Visibility 05:51 The 3 Content Pillars That Actually Work 07:24 Turn One Idea Into 100 Pieces of Content 09:01 Why Generic Content Gets Ignored 11:44 Build Content Customers Actually Notice Rate, Review, & Follow If you liked this episode, please rate and review the show. Let us know what you loved most about the episode. Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today!

Customers aren't finding businesses the way they did a few years ago, and many small business owners haven't caught up. AI search, topic authority, reviews, and credibility signals are reshaping how buying decisions happen online. Learn what makes a business findable today, why traditional SEO alone is no longer enough, and the practical changes that help customers choose you over competitors. 00:00 Introduction 04:32 How AI Search Is Changing Marketing 10:05 Your Website Should Sell, Not Explain 12:25 Build Content AI Will Recommend 15:40 Why Third-Party Mentions Matter More 17:23 See If AI Recommends Your Business Rate, Review, & Follow If you liked this episode, please rate and review the show. Let us know what you loved most about the episode. Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today!

This basket of marketing strategies generated over 29X return on investment for one of my clients in the orthodontic industry. Listen to the latest episode of the Marketing That Clicks podcast to learn how we achieved this outcome and what key success ingredients allowed us to invest $3,513.76 and generate at least approximately $103,600 for one of my clients in the orthodontic industry. To promote your Invisalign service, braces offerings, and your orthodontic practice as a whole, book a discovery call to discover if we would be a good fit to work together at MichaelGuberti.com. Listen to the podcast on Apple Podcasts, Spotify, TuneIn, or at https://michaelguberti.com/Orthodontics/ 

Small business marketing fails when tactics come before strategy. John Jantsch explains how to stop random acts of marketing by defining your ideal client, clarifying your true difference, creating a core message, and mapping the customer journey through the Marketing Hourglass. 00:00 Introduction 01:26 Random Acts of Marketing Explained 03:44 How to Define Your Ideal Client 08:04 How to Differentiate Your Business Rate, Review, & Follow If you liked this episode, please rate and review the show. Let us know what you loved most about the episode. Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today!

Most marketing problems don't start with tactics. They start with clarity. John Jantsch shares why founders often become the hidden variable behind stalled growth, drifting strategy, and marketing that never seems to deliver. Through four difficult but revealing questions, he shows how business owners can uncover what's actually working, what needs to stop, where profit really comes from, and what they truly want their business to provide. This isn't about doing more marketing. It's about building a business strategy rooted in founder clarity so every decision, message, and growth effort moves in the right direction 00:00 Introduction 01:56 Why Clarity Comes Before Strategy 04:49 4 Questions Every Founder Should Ask 10:50 The Founder's Portrait Explained Rate, Review, & Follow If you liked this episode, please rate and review the show. Let us know what you loved most about the episode. Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today!

Most companies struggle to choose the right marketing agency. Behdad Jamshidi (CJAM The Marketing Connector) explains how he evaluated 1,100+ agencies and built a business around connecting companies with the marketing partners they actually need. Learn more or contact him at https://cjammarketing.com. For more insight on professional relationships, business networking, and generating referrals, contact Frank Agin at frankagin@amspirit.com. Through AmSpirit Business Connections, entrepreneurs and professionals grow their business through word of mouth and strong relationships—building reputation, strengthening marketing, and increasing sales.

What if the darkest chapter of your life turned out to be the very thing that saved it? Sean Clayton is a serial entrepreneur, marketing expert, and founder of Myosin and Mindful Ventures. He has helped bring nine brands to exit totaling over a billion dollars through direct-to-consumer marketing. Today, he is building AI-first marketing products, investing in over 30 companies, and teaching people how to unlock their highest self through integrated spirituality and radical inner work. In this conversation on The Greatness Machine, Darius and Sean dig into one of the most remarkable origin stories you'll hear on this show. Sean opens up about childhood sexual abuse and the deep wounds it left behind, the people-pleasing and affirmation-seeking patterns it created, and the moment he tried to end his life before everything fell apart. He shares how a federal conviction and nearly three years behind bars paradoxically became the turning point that broke a cycle that could have killed him, and how he rebuilt his life from the ground up, starting at a car dealership in a halfway house with $200 in ads and a hunger to prove the world wrong. Sean also shares the spiritual framework he now teaches through the Miracle Academy, including how to get in communion with your inner child, why everything happening outside of you is simply a feedback loop of your internal world, how to recognize and create from life's patterns, and what it truly means to stop efforting through life and start walking in greatness. In this episode, Darius and Sean will discuss: (00:00) Welcome to The Greatness Machine (02:56) Sean Clayton's Journey in Marketing (05:45) Overcoming Adversity: Sean's Personal Story (08:31) The Impact of Criminal Charges on Life (11:35) Navigating the Prison System (14:06) Lessons Learned and Marketing Success (17:12) The Future of Marketing and AI (21:20) From Harvard to Houston: A Journey of Rebellion (28:05) Navigating Corporate Challenges: The Rise and Fall of Innovations (36:02) Transforming Trauma: Finding Purpose Through Pain (41:41) The Gift of Trauma: Testing Worthiness and Growth (44:10) The Influence of the Inner Child (46:49) Aligning with Your Higher Self (50:01) Miracles of Life and Purpose (01:03:14) Embodiment and Self-Truth Sean Clayton is a visionary entrepreneur and marketing expert with a rare ability to blend data-driven strategy with human-centered storytelling. He is the founder of Myosin, a full-service growth marketing accelerator, and has helped bring nine brands to exit totaling over a billion dollars in value through direct-to-consumer marketing. His work spans venture growth, regenerative health, Web3 user acquisition, and holistic well-being, with notable partnerships alongside industry giants like Lionsgate, Sony, and Fox. Previously serving as Chief Solution Officer at WPP, Sean has built sustainable growth infrastructures for some of the world's leading brands. He is also the creator of the Miracle Academy, a platform dedicated to integrated spirituality, emotional freedom, and personal transformation. A recognized speaker and thought leader, Sean's insights have been featured in TechCrunch, VentureBeat, and Martech Series. His life and career are a testament to what becomes possible when business acumen meets deep inner work. Connect with Sean: Website: https://www.themiracleacademy.com/  Website: https://myosin.io/  YouTube: https://www.youtube.com/@Abundance10000  Instagram: https://www.instagram.com/abundance10000/  Connect with Darius: Website: https://therealdarius.com/ Linkedin: https://www.linkedin.com/in/dariusmirshahzadeh/ Instagram: https://www.instagram.com/imthedarius/ YouTube: https://www.youtube.com/@Thegreatnessmachine  Book: The Core Value Equation https://www.amazon.com/Core-Value-Equation-Framework-Limitless/dp/1544506708 Write a review for The Greatness Machine using this link: https://ratethispodcast.com/spreadinggreatness.  Learn more about your ad choices. Visit megaphone.fm/adchoices

On this episode of Stories Worth Hearing, host John Quick sits down with Jayde Laws, founder of Mailzy, one of the fastest growing names in the email marketing world.Jayde has helped generate more than $500 million in revenue for brands and has worked with companies like Magic Mind, helping businesses scale through smarter email marketing, customer retention, and high converting campaigns.In this conversation, Jayde shares how she got started, the wins and failures that shaped her journey, why email marketing is still one of the most powerful tools in business today, and how artificial intelligence is changing the marketing landscape.She also gives practical tips and insights for entrepreneurs, business owners, creators, and marketers looking to grow their audience, increase sales, and build stronger customer relationships.If you are building a business online, this is an episode you do not want to miss.Check her out here: https://www.mailzy.com/

Grant shares his story of being a multi generational rancher on his own first generation ranch, starting from scratch and making a living off of his ranch business. We discuss how he grew the business, his focus on stockmanship, high risk cattle and sell/buy marketing!Resources Mentioned:Thoughts and Advice from an Old Cattleman - Gordon HazardKnowledge Rich Ranching - Alan NationWally Olson and Ranching.FYI sell/buy marketing schoolsRanching for ProfitStockmanship schoolsCheck out ⁠⁠⁠⁠⁠⁠www.pharocattle.com⁠⁠⁠⁠⁠⁠ for more information on how to put more fun and profit back into your ranching business! As always, check us out at Ranching Returns Podcast on Facebook and Instagram as well as at ⁠www.ranchingreturns.com⁠.For Ranching Returns shirts, hats, and sweatshirts check out https://farmfocused.com/ranching-returns-merch/To get more information on how Ambrook can benefit your operation, check out ambrook.com/ranchingreturnsTo learn more about virtual fencing, visit https://www.nofence.com/

Listen on your podcast app:                    Resources Of This Episode: Download Em Gee's free starter pack:Click here. Summary Of This Episode: Click here to read the episode transcript Marketing can be one of the most time-consuming parts of running your business as a solopreneur or small business owner. Now, AI is opening up incredible opportunities to save time, simplify how we show up, and create more with less effort. But instead, it often feels more overwhelming. There is too much information, too many tools, and constant change. It is hard to know what matters and where to focus your energy. Don't use AI until you actually know what your strategy is That is exactly why I invited Em Gee to share her expertise on this topic. Em Gee is a Marketing and AI Consultant, Educator, and two-time best-selling author whose helping business owners reclaim their time and grow faster using the power of AI. In the last 3 years, Em has taught over 1500 small-business owners how to use AI tools to save hours each week, improve their marketing, and create systems that make business easier. In this conversation, we explore how to approach AI without getting lost in the noise. You will start seeing how to use it in a way that feels effective and authentic for your business. What you will learn: How to use AI in your marketing strategy while staying authenticHow to choose the right AI tools to save time and improve your resultsHow to navigate the tension between using AI's benefits and the ethical concerns around itHow to balance AI and human support to build a more powerful business and drive better results Find Em Gee online: WebsiteInstagramLinkedIn Chapters: [04:15] The Story That Led Em Gee to AI Marketing [07:53] Impact of AI in Business and Life efficiency [12:31] The Value of AI Versus a Human Team [15:07] Ways to Effectively Use AI In Marketing [18:46] AI Tools for Marketing Success [20:53] Aligning Marketing Strategies With The Right AI Solution [23:57] Impact of Replacing Human Marketing Expertise with AI [26:31] The Importance of Strategy in AI Utilization [29:56] Navigating AI Tools: ChatGPT vs. Claude [35:33] AI in Different Phases of Entrepreneurship [39:22] Authenticity and Ethics in AI Usage Find this episode on YouTube:  Enjoyed this episode? Please leave a review Please leave a review or a comment to help me reach more people who need to hear this. Choose your favorite podcast app:                   

On today's program, Michael Rogers talks with Tom Damitio, partner in Roots Marketing of Grand Rapids and a VIP member of the Small Business Association of Michigan. He discusses their approach to helping businesses grow through effective marketing strategies. Roots Marketing focuses on SEO, digital ads, web strategy, content, and print materials, emphasizing a tailored, measurable approach that involves continuous refinement and adaptation. Damitio also acknowledges the role of AI in enhancing marketing efficiency but stresses that human strategy and understanding remain crucial. "It's a tool, it doesn't replace a human entirely," he says. "It can't replace that full strategy, understanding the customer at a human level. The best marketing still comes from combining the two of those."   The Small Business Association of Michigan is the only statewide and state-based association that focuses solely on serving the needs of Michigan's small business community. We have been successfully serving small businesses like yours in all 83 counties of Michigan since 1969. We're located in Lansing, just one block from the Capitol. Our mission is to help Michigan small businesses succeed by promoting entrepreneurship, leveraging buying power and engaging in political advocacy. When small businesses band together through the Small Business Association of Michigan, they achieve more than they could on their own.  Our 32,000 members are as diverse as Michigan's economy. From accountants to appliance stores, manufacturers to medical, and restaurants to retailers, what unites the SBAM membership is the spirit of entrepreneurship…a spirit that drove you to start and continue to operate your own business because you believe you can do something better than anyone else is doing it! (music licensed from www.jukedeck.com)

Welcome to episode #1030 of Thinking With Mitch Joel (formerly Six Pixels of Separation). At a time when marketing (and AI) feels both hyper-measurable and strangely uncertain, few voices bring as much clarity… and lived perspective… as Avinash Kaushik. A longtime friend (and he's also available for your next meeting at ThinkersOne) of the show and one of the most influential thinkers in marketing and technology, Avinash first rose to prominence as the analytics evangelist at Google, where he helped bring web analytics into the mainstream and reshape how businesses think about measurement and decision-making. He is also the bestselling author of Web Analytics 2.0 and Web Analytics: An Hour A Day— thinking that has become foundational texts for marketers navigating data-driven environments. Today, he serves as Chief Strategy Officer at Human Made Machine and as a strategic advisor at Tapestry, working across brands like Coach and Kate Spade to drive transformation at scale. Beyond his corporate roles, Avinash continues to publish his widely read newsletter, The Marketing Analytics Intersect, where he explores the evolving intersection of data, technology, and business strategy while donating all proceeds to charity. In our conversation, Avinash unpacks how the industry over-indexed on performance metrics at the expense of brand, and why that imbalance is now being corrected… not by marketers, but by AI. He argues that while AI will automate much of what we once considered core marketing work, it simultaneously elevates the importance of judgment, creativity, and asking better questions. Drawing from real-world examples, Avinash makes a compelling case that the future belongs to those who don't just adopt AI tools, but rethink their role entirely. The opportunity isn't to do the same work faster… it's to redefine what work is worth doing in the first place. And while the hype cycle around AI is loud, Avinash offers a more grounded perspective: imperfect systems, messy organizations and human dynamics will always shape outcomes. The real risk isn't that AI replaces us… it's that we fail to evolve alongside it. Enjoy the conversation… Running time: 1:16:13. Hello from beautiful Montreal. Listen and subscribe over at Apple Podcasts. Listen and subscribe over at Spotify. Please visit and leave comments on the blog - Thinking With Mitch Joel. Feel free to connect to me directly on LinkedIn. Check out ThinkersOne. Here is my conversation with Avinash Kaushik. The Marketing Analytics Intersect. Web Analytics 2.0. Web Analytics: An Hour A Day. Human Made Machine. Tapestry. Book Avinash on ThinkersOne for your next meeting. Chapters: (00:00) - Introduction to Avinash and His Journey. (02:50) - Transitioning from Google to Agency Life. (06:01) - Reflections on Marketing Roles. (09:13) - The Challenges of Agency Management. (11:54) - The Evolution of Marketing and Data. (15:05) - Identifying Patterns in Marketing Success. (17:52) - The Importance of Brand Marketing. (21:13) - The Balance of Performance and Brand Marketing. (24:05) - The Role of AI in Marketing. (26:52) - The Future of Brands in an AI-Driven World. (29:49) - Optimism and the Impact of AI. (39:50) - Harnessing AI for Data Analysis. (42:01) - Practical Applications of AI in Business. (46:30) - Organizational Adaptation to AI. (48:01) - Cultural Shifts in Embracing AI. (55:06) - The Future of Work and AI. (01:00:57) - Skepticism Towards AI Hype. (01:06:03) - Preparing the Next Generation for AI. (01:13:56) - Cultural Insights and User Experience.

Check out Constant Contact and use the special URL constantcontact.com/jay for a discount. You can also catch Frank speaking at the upcoming GURU Conference and connect with him directly on LinkedIn.‎Read the Small Business Now Report from Constant Contact.‎Ever wonder how someone goes from getting fired at KFC to running one of the most iconic digital platforms in the world? Jay Schwedelson sits down with Frank Vella, CEO of Constant Contact, to talk about the real grind of small business ownership. They get into why artificial intelligence is the ultimate equalizer for small teams and how shifting your mindset from doing marketing to simply telling your story changes everything.‎Best Moments:(02:30) Frank shares his first jobs working at a carnival and getting fired from KFC for eating too much chicken(03:30) Why AI is the single biggest advantage small businesses have ever had to compete against massive companies(06:48) The biggest mistake small business owners make when trying to take on the entire burden of marketing themselves(09:48) How shifting the focus from marketing to simply telling your story completely changes the dynamic for business owners(11:00) A surprising stat showing that 68 percent of small businesses plan to increase their marketing spend despite inflation fears(15:36) Frank gives his top career advice on capitalizing on opportunities and acting like you already have the promotion you want.‎Check out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ㅤPre-order Jay Schwedelson's new book, Stupider People Have Done It (out April 21, 2026). All net proceeds are donated to The V Foundation for Cancer Research—let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206

In a circular economy, products may not be sold just once, but multiple times. This enables businesses to generate more revenue from one item. As a result, businesses are shifting their metrics beyond short-term profit to embrace the long-term strategic advantages of circular business models. In this episode of The Circular Economy Show, host Fin is joined by Emily Hill, Director of Sustainable Transformation Practice at Kantar, to discuss measurement guidance that will allow marketing teams to support the shift to circular business models and behaviours at scale, while delivering on their key priorities. Emily explains how marketers can redefine success across four key areas: Commercial, Brand, Creative, and Consumer Insight. From building a compelling business case for pilots, to using creative campaigns to shift consumer behaviour, we explore how measurement can be a powerful tool to unlock resources for circular initiatives. If you enjoyed this episode, then please share with your colleagues, or leave us a review or comment on Apple Podcasts, Spotify or YouTube. Learn more about the measurement guidance, developed in collaboration with Kantar Explore 'The marketing playbook for a circular economy' Other episodes on the marketing playbook: Ep 176: Driving demand for circular economy: What marketers need to know | Kantar and Swapfiets Ep 185: How can marketers turn ideas into impactful action? Ep 186: How do we make circular behaviours irresistible?

Get a FREE Paid Ads audit and marketing roadmap from Mason and team by requesting at masondorner.com. The audit is completely free, no obligation, and you will walk away with a 100+ point roadmap to increase the revenue from your paid ads or email marketing. Find him at: MasonDorner.comInstagram: https://www.instagram.com/mason_dorner/LinkedIn - https://www.linkedin.com/in/masondorner/Facebook - https://www.facebook.com/MaseDornerAscenditt.com - Paid Ads AgencyWHT Coat (White Coat) - Medical Marketing AgencySendtonium.com - Email Marketing AgencyMost people aren't stuck because they lack opportunity—they're stuck because they don't know how to turn attention into income. Rich sits down with Mason Dorner to break down what's actually working right now when it comes to building leverage online and monetizing skill sets in today's economy. Mason shares how he thinks about content, distribution, and positioning—and why most people overcomplicate the process instead of focusing on the fundamentals that actually drive results. The conversation dives into attention, consistency, and how to build systems that turn short-term effort into long-term upside. They also unpack the gap between knowing and executing, why most people stay stuck consuming instead of creating, and how small shifts in strategy can completely change your trajectory. From building momentum early to scaling what works, this episode is centered around doing the basics at a high level. If you're trying to grow online, build income streams, or create leverage through content—this is a no-fluff breakdown of what actually moves the needle.

In this episode, we explore the convergence of AI and marketing. From AI-enabled market research to real-world examples of AI in action, we discuss the practical applications of AI in marketing.Learn how organizations are integrating AI to drive efficiencies, enhance marketing strategies, and improve ROI.Michelle Hamilton, an expert in AI transformation, shares her insights on how AI can be operationalized and how businesses can successfully adopt and implement AI tools to achieve their marketing goals.

This week on the LU Moment, we sit down with Micah Beutell and Austin Lloyd with Lamar Athletics to hear about athletics marketing and promotions and preview the upcoming spring season. For the full transcription of this episode, visit https://lamaru.us/lumomenttranscript.For updates on the latest news and events at Lamar University, visit lamar.edu/news.

If you want to be successful in writing and marketing a book, the first fundamental is simple: Change your attitude. Control your attitude. Your attitude is the only thing in all of marketing a book that you have any control over. Be sure to keep it positive.This book marketing tip and the song lyrics for Changing Attitudes are adapted from a speech by Charles Swindoll.Changing Attitudes LyricsThe longer I live, the more I realizeThe impact of attitude on lifeAttitude is more important than factsAttitude is more important than the past,Than educationThan moneyThan circumstancesThan failureThan successThan what other people think or say or doAttitude is more importantThan appearance, giftedness or skillAttitude will make or breakA company…a church…a homeWe have a choice every dayAbout the attitude we embraceWe cannot change our pastWe cannot change how people actWe cannot change the inevitableThe only thing we can do is playOn the one string we haveAnd that is our attitude every dayLife is 10 percent what happens to usAnd 90 percent of how we react to itWe are in charge of our attitudesWe can make or break every dayIt is our choice. It is our gift.Life is 10 percent what happens to usAnd 90 percent of how we react to itWe are in charge of our attitudeWe can make or break every dayIt is our choice. It is our gift.Book Marketing Success is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit bookmarketing.substack.com/subscribe

In this episode, Jason Fishman interviews Bob Cohen, a business advisor at Braintree, discussing the intricacies of entrepreneurship, crowdfunding, and capital formation. Bob shares his journey into the world of investment crowdfunding, the importance of capital in entrepreneurship, and the role of incubators in supporting startups. They explore the challenges entrepreneurs face in raising capital, the significance of building relationships with investors, and the necessity of testing business ideas before scaling.  The conversation also touches on the evolving landscape of FinTech and cryptocurrency, emphasizing the need for coachability and strategic planning in the entrepreneurial journey. Takeaways - Entrepreneurship consists of three parts: idea, management, and capital. - Many entrepreneurs struggle with capital raising due to lack of knowledge and networks. - Crowdfunding has evolved to become more accessible for typical entrepreneurs. - Building relationships with investors is crucial for success. - Coachability is a key trait for entrepreneurs seeking support. - Testing business ideas through minimal viable products is essential. - Scaling requires hiring the right people and building a strong team. - Networking and establishing credibility can lead to investment opportunities. - The lean startup model encourages testing before full-scale development. - Maintaining a day job can provide stability while pursuing entrepreneurial ventures. Chapters 00:00 Introduction to Entrepreneurship and Crowdfunding 07:33 The Importance of Capital in Entrepreneurship 12:23 Navigating the Crowdfunding Landscape 19:02 Exploring FinTech and Cryptocurrency 24:11 Building Relationships with Investors 29:17 Key Factors for Incubator Success 33:07 Testing and Validating Business Ideas 39:55 Scaling Your Business Effectively Social and Website: LinkedIn: https://www.linkedin.com/in/bobcohenbt/ Website: http://www.braintreepartners.org

Send us a textMarketing has quietly shifted to the ends of your funnel stream, are you shifting your efforts?In this Office Hours episode, Danny breaks down three structural shifts that will separate profitable growth from expensive wheel-spinning in 2026: why AI references matter more than rankings, why trust forms in communities you don't control, and why connecting paid media to your CRM is the difference between guessing and knowing. An Optidge "Office Hours" EpisodeOur Office Hours episodes are your go-to for details, case studies, how-to's, and advice on specific marketing topics. Join our fellow Optidge team members, partners, and sometimes even 1:1 teachings from Danny himself, in these shorter, marketing-focused episodes. Get ready to get marketing!Episode Highlights:Performance has moved upstream (discovery and trust happen before the click) and downstream (ROI is decided after the form fill), leaving most teams measuring the wrong middle.AIO (AI Optimization) means structuring your content so clearly that AI systems can confidently reference your brand as the authoritative source.Micro-communities on Slack, Discord, and Reddit are forming buying decisions before your ads ever appear, making trust earned sideways more valuable than polished campaigns.CRM integration reveals which campaigns drive actual revenue versus those that just look good on platform dashboards, turning emotional optimization into clear decisions.The full buyer journey now looks like: community exposure, AI validation, ad click-to-act (not to learn).Episode Links: Optidge The Digital Marketing MentorThe DM Mentor on InstagramOptidge Case Study LibraryFollow The Digital Marketing Mentor: Website and Blog: thedmmentor.com Instagram: @thedmmentor Linkedin: @thedmmentor YouTube: @thedmmentor Interested in Digital Marketing Services, Careers, or Courses? Check out more from the TDMM Family: Optidge.com - Full Service Digital Marketing Agency specializing in SEO, PPC, Paid Social, and Lead Generation efforts for established B2C and B2B businesses and organizations. ODEOacademy.com - Digital Marketing online education and course platform. ODEO gives you solid digital marketing knowledge to launch/boost your career or understand your business's digital marketing strategy.

The Best Dental Marketing Podcast, powered by Dentainment, delivers cutting-edge strategies to help dental practices attract more new patients and grow in today's competitive digital landscape. In this episode, we learn how a focused morning huddle can act as a powerful marketing engine by aligning your Dental Team to convert advertising-driven opportunities into real outcomes like new patients, case acceptance, and social proof. We also explore how integrating small daily habits—reviewing wins, priorities, specific patients, cultural focus, and marketing reminders—creates a consistent patient experience and Dental Practice culture that boosts referrals, profitability, and lifetime value per patient. To learn how call handling by Smith.AI can grow your Dental Practice faster, retain more patients and improve patient satisfaction, visit this link:  https://calendly.com/d/csry-6sv-5rd/dentainment-smith-ai-consultation 


What levers do you need to pull to drive sales? --- Do you need some help driving sales to your restaurant?   I'm the CEO of America's Best Restaurants. We help restaurant owners get the attention they deserve and find more frequent customers!  If you need help, check out www.americasbestrestaurants.com

Oksana Kravchenko is the Head of Creator Partnerships at Manychat, where she leads global influencer and creator strategy across the US, Europe, and Brazil. She focuses on building scalable, creator-first partnership programs that drive real business results — from always-on creator ecosystems to product-led storytelling and long-term relationships. Over the past year, Oksana has scaled Manychat's creator partnerships 7x, built and led cross-regional teams, and worked with hundreds of creators across marketing, lifestyle, business, and education.With over 10 years of experience in creator partnerships, influencer marketing, and growth strategy, Oksana's background spans PR and show business to modern creator-led SaaS growth. She's dedicated to helping creators turn influence into opportunity — blending relationships, technology, and strategy to build programs that scale without losing the human touch.Manychat is a leading Instagram automation platform used by over 1.5 million creators and businesses across 140+ countries. Officially approved by Meta, Manychat automations are user-friendly ways to automatically reply to users' Comments+DM, Collect Emails, and Request your Commenters to Follow you. With this new solution, Manychat helps users maximize the value of their DM automations, significantly improving their ability to convert conversations into actionable outcomes. Manychat is also available on WhatsApp, Facebook Messenger, and has recently become officially available for TikTok.

On today's episode, Ryan Gross, founder of CMO Share, reveals how his background in experiential marketing—from zoos to Disney—perfectly translates into the world of dental marketing. He shares how understanding human behavior, data-driven decisions, and simple brand visibility tactics can significantly grow a practice. Ryan breaks down everything from choosing the right name and logo to leveraging brochures, shirts, and local partnerships for powerful brand repetition.  He explains why operational efficiency drives marketing ROI, how missed phone calls are costing you thousands, and why schedule availability matters more than ad spend. With insights on website optimization for AI, dental savings plans, implant marketing, and the importance of internal referrals, Ryan delivers a comprehensive guide for any practice ready to grow smart—not just loud. Be sure to check out the full episode from the Dentalpreneur Podcast! EPISODE RESOURCES https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast

In this episode of the Authors On Mission Podcast, host Danielle Hutchinson sits down with Mitch Carson to explore why post-publication marketing is essential and how network TV appearances can serve as the “golden key” for authors seeking credibility and influence.Mitch shares powerful insights on how authors can transform their books into opportunities for media exposure and business growth. Key tips include:

In this episode of WP Tavern, Nathan Wrigley talks with Muntasir Sakib about the crucial importance of marketing in the WordPress plugin ecosystem. Muntasir shares insights from his experience growing popular plugins and discusses how product success today depends not just on great development, but on early, strategic marketing, ongoing community engagement, partnerships, and prioritising recurring revenue over quick wins like lifetime deals. The episode offers practical advice for developers and founders hoping to stand out and succeed in a saturated marketplace.

In this episode of WP Tavern, Nathan Wrigley talks with Muntasir Sakib about the crucial importance of marketing in the WordPress plugin ecosystem. Muntasir shares insights from his experience growing popular plugins and discusses how product success today depends not just on great development, but on early, strategic marketing, ongoing community engagement, partnerships, and prioritising recurring revenue over quick wins like lifetime deals. The episode offers practical advice for developers and founders hoping to stand out and succeed in a saturated marketplace.

More than 200 million Spotify (SPOT) users interacted with Spotify Wrapped within its first 24 hours, says MichaelAaron Flicker. He explains that there's a lot that goes into the campaign that has users coming back to it every year. In his breakdown, MichaelAaron explains how Spotify navigated marketing "flops" that paved the way to what became a social media phenomenon. ======== Schwab Network ========Empowering every investor and trader, every market day.Options involve risks and are not suitable for all investors. Before trading, read the Options Disclosure Document. http://bit.ly/2v9tH6DSubscribe to the Market Minute newsletter - https://schwabnetwork.com/subscribeDownload the iOS app - https://apps.apple.com/us/app/schwab-network/id1460719185Download the Amazon Fire Tv App - https://www.amazon.com/TD-Ameritrade-Network/dp/B07KRD76C7Watch on Sling - https://watch.sling.com/1/asset/191928615bd8d47686f94682aefaa007/watchWatch on Vizio - https://www.vizio.com/en/watchfreeplus-exploreWatch on DistroTV - https://www.distro.tv/live/schwab-network/Follow us on X – https://twitter.com/schwabnetworkFollow us on Facebook – https://www.facebook.com/schwabnetworkFollow us on LinkedIn - https://www.linkedin.com/company/schwab-network/About Schwab Network - https://schwabnetwork.com/about

Did you like this episode? Dislike it? In this episode, Danny Decker breaks down what real marketing success actually means for solo and small law firms — and it's far more than just generating more leads. Danny explains why the true measure of marketing is the creation of qualified sales opportunities, not just raw inquiries. He also dives into the overlooked ways marketing increases profitability: attracting higher-quality prospects, building a brand that commands premium rates, and driving more referrals by keeping your firm top-of-mind through smart digital nurturing. If you've ever wondered whether your marketing is actually working, this episode gives you the clarity you've been missing. 

How a Growth Mindset Drives B2B Marketing Success  In an increasingly competitive business environment inundated with digital noise, relying on “play it safe” tactics will only result in your brand drowning in a sea of sameness. The path to true differentiation, innovation, and standing out is not an easy one as it requires a significant mindset shift. For B2B marketing initiatives to succeed, you must create room for experimentation and data-driven discovery. How can B2B marketers approach this effectively and secure internal buy-in for it? That's why we're talking toVincent Weberink (Founder, Pzaz.io),who shares expert insights and proven strategies on how a growth mindset drives B2B marketing success. In this episode, Vincent talked about why design experiments are crucial in B2B marketing and highlighted the need for structured, data-driven growth experimentation. He shared his proven methodology consisting of ideation, ranking, and rapid prototyping designed to quickly and effectively validate concepts. Vincent also shared some common B2B marketing pitfalls that teams should avoid and emphasized the value of iterative testing and learning. He broke down how teams can build an entrepreneurial mindset and get internal buy-in for experimentation-driven B2B marketing. https://youtu.be/SlQa58iKf3k Topics discussed in episode: [2:09] The importance of running structured experiments in B2B marketing [5:21] Common challenges marketing teams face when designing and executing experiments [13:53] Key pitfalls marketing teams should avoid and some practical solutions [20:36] How to align internal teams and consistently generate strong experimental ideas [31:31] Actionable steps B2B marketers can take to run effective experiments: Understand and acknowledge that what you know is probably wrong Use ideation and designing experiments Trust your team Be creative in applying growth hacks Get external help if stuck Companies and links mentioned: Vincent Weberink on LinkedIn Pzaz.io Cisco Airbnb ChatGPT 13 Failures Later What The Hack?! Transcript Christian Klepp  00:00 In a B2B landscape that has become increasingly competitive and inundated with digital noise, using play it safe tactics will result in your brand drowning in a sea of sameness. That said, the path to differentiation, innovation and standing out is not an easy one, as it requires a change in mindset. You need to have room for experiments to truly create something that is relevant to customers. So how can B2B marketers do this, and how can they get internal buy in for it? Welcome to this episode of the B2B Marketers in a Mission podcast, and I’m your host, Christian Klepp. Today, I’ll be talking to Vincent Weberink, who will be answering this question. He’s the founder of pzaz.io who specializes in developing business growth through creative, structured data driven growth experimentation. Tune in to find out more about what this B2B marketers mission is. Christian Klepp  00:51 Vincent Weberink, welcome to the show.  Vincent Weberink  00:54 Hello Christian. Thank you very much. Pleasure to be here.  Christian Klepp  00:59 Absolutely I’ve been really looking forward to this conversation. I think we’re going to have a great time. We’re going to have a great discussion also about topics, and a main topic in particular that I think is going to be so relevant to B2B marketers and their teams in general. So you know, without further ado, let’s not keep the audience in suspense for too long. Let’s just jump straight into it. All right. So Vincent, you’re on a mission to drive business growth through creative, structured and data driven growth experimentation. So for this conversation, let’s focus on the following topic, which is how B2B marketers can create a mindset and design experiments to understand what customers want. That kind of sounds like it’s very, I’m going to say pedestrian, but it’s incredible, and I’m sure you’ll have plenty of case studies to show that there’s a lot of people out there that don’t follow this process, and then they get into trouble. So I’m going to kick off this conversation with two questions, and I’m happy to repeat them all right? So the first question is, why do you think that design experiments are important for marketing teams? And based on that, where do you see a lot of marketing teams struggle? Vincent Weberink  02:09 I think they’re very important because as human beings, we’re emotional when we make decisions. Problems is that, therefore when we try to drive growth. We have this idea about something, and then we tend to completely jump into it, build everything. Spend a lot of time and money and resources on building that thing that we believe is going to be very, very successful, and that takes a lot of time. And the reality is that most of the time you’re actually wrong, even though you think that you know your customer, even though you think that you know this is the best trick or marketing tactic that you’re developing. And what this experimentation model does, it sort of forces you to go through a very structured, almost scientific process, because there are some steps in there that help you to remove that emotion from your decision making.  Vincent Weberink  03:12 And an example of how decision making often is influenced is when you’re in a small team or a large team, you’re sitting around the table and you’re trying to brainstorm, say, oh, you know, we have this, this challenge. We’re launching a new product, or we’re changing something, and we need to communicate it, driving sales up. And then the people who are best sort of equipped with sales capabilities are the ones that you know will dominate the conversation, and what we tend to do is then listen to them, whereas there are other people around the table that you know, they might be more introverted, might say less, that also have really, really great ideas. So what happens is that you collect all these thoughts and ideas, and then the person that’s very good at selling is selling their idea to you, and you end up taking that one. But it has nothing to do with reality, whereas in the methodology that I’m sort of promoting, what you actually do is you try to capture as many ideas as possible, as quickly as possible, and then, in almost a democracy, you rank and rate them according to several criteria, and that will help you to make some of those ideas float. And the ones that pop up are the ones you should actually focus on, because now, within that democratic decision making process, you’ve tried to optimize the chances that one of those ideas will actually lead to much quicker success than any of the others. And you can also use it in the reverse, the ideas that completely sink because no one voted for them, maybe only just the person that was selling. You know that they go away. You just throw them away and forget. About them, because clearly they didn’t get enough support. And the other question you were asking, sorry focused on the first question.  Christian Klepp  05:08 No problem, absolutely, absolutely no. Well, that was a great way to, like, set up the conversation. And I guess it segues to the question, where do you see, based on what you said, where do you see a lot of marketing teams struggling? Vincent Weberink  05:21 Well, I see them often struggling is that they tend to spend money and time on just the ordinary things that everyone sort of accustomed to, because depending on the type of company you work in, that’s the safe choice, and that ultimately doesn’t really help you grow. It’s typically the stuff that you would never expect to work. And I’ll give you a great example of this in a moment that might give you this amazing growth overnight or amazing success. It doesn’t necessarily have to be growth. It can be specific campaign where you just need people to sign up, because you’re trying to obtain information from them and to get those people to sign up. It could be a problem. You’re designing your funnel, and then something isn’t really working.  Vincent Weberink  06:15 So in my experience, what happens is that people will say, Okay, let’s build a landing page. Let’s build a website, and let’s make it beautiful. Let’s make it perfect. But while you’re in this early stage, you have no clue if it’s going to work or not. You’re now wasting all of those resources where it’s so much better to very, very quickly, design experiments, run them as quickly as possible, see where something is happening, and then sort of iterate upon that specific experiment that you were running. And then slowly, over time, you get to a point where that experiment can be fleshed out, can be refined. You might do some A/B testing, and especially in the world we’re moving into with the rise of AI speed is everything past early days of when I was starting to do, you know, growth marketing or growth hacking, depending on what you like to call it. Let’s say 15 years ago, you could simply run an experiment, and that experiment could would last for certain periods of time. You could get away with some of the experiments, even running them for months. But with the rise of AI, what we’re seeing is that experiments only work for very, very short periods of time. And what I see with a lot of the marketing teams is that, you know, they’re not accustomed to driving fast and quickly running and failing fast, so that you can very quickly learn to see what ultimately what ultimately works.  Vincent Weberink  07:55 So a great example of something that I experienced it when I was running one of my startups, which was a streaming service, and I believed I got everything right. I was just convinced that there was nothing wrong with the product, but I wasn’t getting any traction, nothing, literally, no one was signing up, and I just couldn’t understand. So what I started to do is just run one experiment after another. First obviously, I went out and spoke to people, because that’s the first thing you should do most of the time, especially when you’re in startup mode, either a startup or you work for corporate, maybe running a division or launching a new product, you have no data. But if you read all of the books out there, they all tell you, Oh, let’s look at the data. Well, guess what? You don’t have any data. So what you need to do is you need to go and speak to people and find the soft data to really understand, you know, what’s going on. How do I create a product that people will be willing to buy, and I did that, and then it sort of confirmed that there was nothing wrong with the product. And then months into that process, I still wasn’t getting any traction, and the startup was sort of moving to a point where it started to fail, because, you know, you’re running out of money, you’re running out of time. So I kept running experiments, believing that the methodology that I use simply works. You just need to keep running, running, running. And then one day, I essentially was close to giving up, and I decided to take on another project because I had run out of money. But on the side, I kept running experiments, and what I did is I put a play button on the homepage, allowing people to watch television for five minutes without signing up. And that simple trick got me 11,000 euros overnight. It took me 11 months. To uncover that, I had now proven that indeed, the product wasn’t wrong. The product was always right, but the way we were marketing was wrong, and it is always one of the two. It’s either there’s no product market fit or you’re selling it in the wrong way. Your marketing is wrong. And in a way that was very frustrating, because this very simple thing, almost as simple as a paperclip now gave me all the growth in one way. It was too late for me, because I had to go into that other project. The revenue wasn’t enough to sustain the business, but it did allow me to sort of keep the business afloat. And I was working this other project, and then I returned, after like a half a year or so, back full time onto the startup once I was generating enough recurring, recurring revenue there, and yeah, that’s sort of, you know, what I strongly believe in. You just need to keep running those experiments.  Vincent Weberink  10:53 Of course. The third option is that your timing is completely off, which is another thing that I’ve experienced several times. I’ve run many startups, most of them failed over time. I’m proud to say that I never had to raise money for any of those startups. I was sort of in the last 30 years of my career. Thank you. I always managed to, you know, make enough money to sort of sustain, but many of them never became the big winner. They were just doing enough, and then at some point, there was an end of life, because either the market was fooled or or just turned out that there was no point in continuing to run that company. An example is VPN product that I did in 2003 that’s when the first idea started. VPN was a business to business product, and we decided to consumerize VPN because our only competitor at the time was called hide my ass, and the technology was very, very complicated. And after sort of what happens after 911 where a lot of governments started to invade everyone’s privacy, we decided that, you know, it is also important for individuals to retain a level of privacy, you know, within the boundaries of the law, obviously. So we spent a lot of time in developing that technology, creating a product that was very, very easy to use and that was secure and safe. And we were very, very successful in the first year and a half. We even managed to get in Google on the second place, right after Cisco, which is the inventor of VPN, but by the time we had about 40,000 customers, that was it. That was just, we just couldn’t grow anymore. And I then decided to abandon that project. Over time, someone else continued it for several more years, and of course, now VPN mass market product, but over 20 years later, and it’s the most common product out there, and we were just too early. So even though it was an exciting, exciting adventure, it made us money. It was a profitable business. Ultimately, at the time, there was no point in sort of continuing, trying to sort of push it, push it further. Christian Klepp  13:18 Yeah, no, absolutely, absolutely great points. And you know, thank you for sharing those, those experiences and the you know, those past successes and challenges, failures and so forth. I think it’s, I think it’s an important part of the overall process, right? I’m going to move us on. And you’ve mentioned some of these already, but like, what are some of these on the topic of design experimentation and growth growth marketing. What are some of these key pitfalls that marketing teams need to avoid, and what should they be doing instead? Vincent Weberink  13:53 The key pitfalls they need to avoid is to believe that they’re always right. I mean, that is the first thing is, in essence, that you should learn that most of the time you will be wrong, and that success lies in the ability to admit that and to move forward very, very quickly by running a lot of those experiments, and by designing those experiments very quickly and having the ability to turn them into minimum viable products. And the pitfalls that most people fall into is that they think you’ll just read a book, and then you can just do it. It’s simple, right? Oh, it’s just like marketing. It’s the same way how I learn how to do advertising, I can simply learn how to do, you know, growth marketing. But the reality is, it’s then it is a thing or a trick so that understanding and the realization that you just need to start thinking differently, start thinking out of the box, be creative, because a lot of those hacks come from places that you simply will not expect.  Vincent Weberink  15:15 I guess Airbnb is a typical example. You know, as far as I remember the story correctly. Two guys set up Airbnb. It was literally an air bed in someone’s house. They were running the business. They had about 10,000 you know, customers, and they could have said, Oh, you know, we’re doing great. Our marketing is doing well. We’re making money. But ultimately, they were not satisfied, so they decided to continue, and then what happens is, this is before the big thing that most people have heard of, which is correct, Greg’s list. That’s when they really exploded. But before that, something else happened, and that was when one of the founders said, Well, how do we expand our capacity, and how do we get more people interested in our products? And it was around the organization of trade shows when there was always a shortage of capacity in hotels, and they decided to try that out. And if I remember correctly, they grew sort of from 10,000 people to 200,000 people in just a couple of months. And that was actually their real growth hack, the real spurt, whereas reckless took them to millions. And that’s the thing that everyone knows. But it was that mindset, that understanding of not being satisfied with what you’re doing, and the ability to pivot, because it was a complete pivot. It was no longer just an air bet. Now you were renting out a bed in someone’s house, and that was sort of the foundation what then became Airbnb. And I think most marketing teams have never been exposed to that way of thinking. You know, they’ve been taught the simple stuff on, how do you do advertising, how do you look at data, you know, how do I build a website? How do I organize a trade show, etc. But it’s these things where you take an idea, where you’re almost stepping into the entrepreneur’s shoes by looking at, how can I make the business grow through extraordinary ways of marketing? Christian Klepp  17:30 Absolutely, absolutely. You know what? That’s a phrase that I also heard at a business meeting on Friday where I was talking to the branch manager of a bank. And one of the things that she said, why, how she helped the branch to grow, is because she came out of a business. She was a family business, and she was running her own business, so she came with an entrepreneur’s mindset. And I do think that there is that is really, like, significant, especially if you’re talking about and I don’t want to, like, use these, like, overused buzzwords, let’s say, but like, you know, if you’re entering this world of, like, the scrappy entrepreneurs or even the scrappy marketing teams, right, you can’t necessarily go in there with the corporate mindset. No offense to anybody that’s in corporate but if you’re stretched for, as you can rightfully attest to Vincent, if you’re stretched for time, bandwidth, resources and budget, you’ve got to, you’ve got to think more like a guerrilla fighter versus a conventional army, right? Vincent Weberink  18:38 You need to test as early as possible whether or not the ideas or your hypothesis, hypothesis that you have are actually true, and especially when you’re an entrepreneur or in a product team. And I have an example for there was a famous UK bank that had an idea where they wanted to test if friends and family would be willing to become guarantors for young people that would want to buy a house in London. And you know, banks are very, very big, slow organizations, and typically, if not alone, figuring out how this legally works will cost them millions right to develop the whole full product. So how do you do something? How do you create this experiment where you can prove whether or not there’s any viability in even thinking of offering such a product? And what they came up with is essentially to build a landing page where they would simply ask people to sign up for the service. They ran a 500 pound budget against it, so the total cost of the whole experiment was maybe 1500 pounds, and now they’ve managed to validate it, which saved them literally hundreds of 1000s of pounds and the risk that that product might have failed. And I think that is exactly the entrepreneurial mindset that a market. Marketer needs to develop and understand, Okay, I’m not just responsible for selling this product, but I’m also responsible for understanding, you know, who do I sell it to? How do I sell it? What should the product look like? How can the product evolve so that there’s a good product market fit? Christian Klepp  20:17 Yeah, absolutely, absolutely. You brought some of these up already, but let’s dig into it deeper and unpack it. I should say, like, so based on your experience, like, how do you how can B2B marketers get traction as early as possible? So how can they build experiments? What are those key steps that they need to take? Vincent Weberink  20:36 The first thing this is, so I sort of use a methodology and which is very, very structured. And I use that because if I don’t, I get lost in ideas. Because it is very easy to come up with 100 ideas. A lot of people you know, can do that. So what we do is I sit down, either with a team, or I might take a certain periods of time, where all I do is just collect as possible. Then for every idea, I write down, what is the idea? What do I believe this idea will give me? So what is the outcome? How do I prove, potentially, as a hypothesis, that what I believe is true? And then I sort of make those notes, then I store them in cards. And you can do that in any kind of project management tool, whether it’s notion or cell or bunch. Just create those cards.  Vincent Weberink  21:31 Then what I do is I rank and rank them so, and I ask the team to do that, or the people I work with, for example, if I was doing consultancy for clients, we would have a specific, specific group of the clients do doing the same thing, and then all we would do is see, Okay, which of those ideas are floating. And we would take the top 10, again, it was very easy to then generate, like, 100 different ideas, and you take the top 10, and then for each of those, you’re now going to discuss them and essentially say, Okay, if I need to turn this idea into minimal but viable products, allowing me to prove that I am right or wrong, what is the least amount of work you can then do? And you know, so in my book, I publish a whole list of MVPs (Minimum Viable Product), but actually, with ChatGPT, you could probably just type, give me a list of all the different type of MVPs and explain how they work. So for example, you have a Wizard of Oz. A Wizard of Oz is, is an MVP, where everything happens behind the scene. The product really doesn’t exist, but the customer thinks it exists. And you do everything manually. That’s just an example.  Vincent Weberink  22:51 So what you then do is you then going to think about, okay, who needs to do what? And then you run a short sprint. You design the sprint. Say, Okay, next Monday, with the three of us, we’re just going to spend one day on building that thing. And I, most of the time use distribution hacking, or in other words, advertising, to drive some traffic to whatever that experiment is to then prove of my whether or not my hypothesis is correct. And from there onwards, you then, of course, have some analytic tool, or, depending on how you how, you then prove it, and then you start to iterate and but I promise you, most of those experiments will fail, which is great, but if you run 10 very quickly, maybe in the course of two weeks, if you have two or three where you see the needle moving a little bit, now you have something to take the next step. And a classical mistake that I’ve seen is that people always tend to make it too complicated. So what they do is, rather than designing an experiment that gets you one answer, they try to get as many answers as possible. And that doesn’t work, because you know, if you have any exposure to data, if you have multiple data points, then it’s now up to your interpretation, and then you’re selling it to yourself, because you want the hypothesis to be true. So it’s very difficult to then again, step back and say, Ah, you know, can I really be honest with myself? So test one thing at a time. Once you’ve proven that one of those things work, you just design the next one and the next one and next one, and then within this very short periods of time, you’ll get to a point where, where it starts to work or fail. You could prove that the product simply is not viable. Which, which I’ve had many times, and then even pivoted afterwards, given up on many products, because simply, even though I believed, you know, was going to be amazing, yeah, it turns out to be wrong. So, yeah. Christian Klepp  25:00 Absolutely, absolutely. Like, it’s really a fine, a fine balance between speed, but also like, like, the quick experimentation, as you say, and you know, as you were, as you were discussing your process, it actually just made me think of another question, which I’m sure you faced countless times, and you brought it up in the beginning too. How do you get this internal alignment? You talked about, like a team getting together in the room, and I’ve been in one of those teams right, where there were a couple, like, we used to call them the stars of the show, because, you know, when they get up on stage, they want the spotlight to be only on them. Forget about what everybody else says. My idea, my baby is the most beautiful baby in the world. And how dare you insult my baby, right?  Vincent Weberink  25:48 Exactly.  Christian Klepp  25:49 But, but the reality, as you rightfully pointed out, which I’ve also seen firsthand, the reality, is that the one that shouts the loudest doesn’t necessarily have the best idea, right? It’s sometimes these people. It’s sometimes these people that don’t say anything, that don’t contribute to the conversation, they actually have the solution that perhaps the market is looking for. But unfortunately, their voice is drowned out by these so called, I’m just gonna call them the Divas in the room, right? So back to the question, how do you get that alignment? How do you get those ideas out of everybody in a way that it’s not just fair, but it’s also like more, more in line with what the market is looking for. Let’s put it that way. Vincent Weberink  26:43 The people around the table that typically don’t speak up, you know, some of them are the deep thinkers. They really think about something, and they have really great ideas, but they’ll then struggle to properly defend their idea and to explain it, whereas the other person on the table, who’s good at selling themselves, you know might they’ll do everything to defend their idea, and therefore they will attack the other ideas. And what you sort of see is by implementing this rank and rate model by definition, you’re externalizing the decision making, so you’re agreeing with everyone on the around the table, that everyone writes down their idea on the paper, on a piece of paper, and you define what that structure should then look like, which means is no one has to defend it. They just write it on paper. You then gather those pieces of paper and you add them to the tool. Then you ask everyone to rank and raise which, by the way, could be done anonymous, which I’ve done many times. And that way you just look at the one that floats, and you just, if the team look, we don’t know who’s right, we can’t afford for this venture to fail, and therefore, we’re just going to focus on the ideas that have the greatest potential of propensity. And that’s how I do it, and it’s always worked well for me. There’s, of course, when I would introduce this to new startup teams, very often it’s the entrepreneur that is the biggest problem. You know that they’re the hardest to convince, because they typically have the strongest opinion of all.  Christian Klepp  28:34 So you’re talking about the founder, right? The founder Vincent Weberink  28:36 Yeah. About the founder? Yes, yeah, exactly, yeah, yeah, because they look, you know, there might be a great marketer or great salesperson who have very strong ideas, and they might, you know, accept inputs, but it’s typically the founder that will then say, yeah, now if you know, it’s my money, so I’m going to just do it my way, and it’s wrong, because you’re now letting your emotion again, getting In the way. And this example that I gave you with the play button that was sort of happened while I was in the process of creating that methodology that I use, which is sort of based on me having read 1000 books where I really struggled that most of the books, even though they’re written for startups, if you really dive into it, they’re actually more for startup teams and corporates, very often, the way they’re described, that you just can’t apply them to normal startups, because normal startups work differently. And what I then did is I sort of took all of the models in there, and then figured out, what if you combine them, crunch them, and then create this methodology. And I was doing that for myself, because I really struggled, having done so many startups, and then I found, okay, so now I have this methodology. I just kept doing it. Kept. Believing that ultimately, it would work with the idea that sometimes you know on this path and that other people need to help you to sort of step out of your comfort zone and sometimes think from the left, from the other side, because your growth might come from a different direction, and which could even be true within your customer persona. You think you have the persona, right. But while you’re digging and running the experiments, it might be the persona next door which is the true, real customer, and you just need to uncover that by believing in that methodology. So… Christian Klepp  30:40 Absolutely, absolutely. You know, we did one of those exercises in Q2 with a client that had was very convinced of their ICP (Ideal Customer Profile). And then we went through this exercise where we did, um, we did a diagnosis on the ICP to determine, like, is this the right is this actually the right ICP you should be going after, right? So I’m 100% with you on that one. Okay, my friend, we come to the point where we’re talking about actionable tips, and it’s really just a recap of all the great recommendations you’ve given us already. So just imagine that there’s a SaaS (Software as a Service) marketing team out there, or somebody in B2B marketing that’s listening to this conversation. They’re like, wow, that’s exactly what I’m going through right now. So what are the maybe three to five things you would say they can take action on, like right now? Vincent Weberink  31:31 First of all, understanding you know, coming to the realization that whatever you know is probably wrong. Which is, which is the hardest thing to do. The second thing is you should really start working by using ideation and designing experiments, create MVPs fail as fast as you can, because that’s the way you learn as quickly as you can. And I sort of describe that in my book that I just launched, because it, you know, yes and into the same problem. Also, you know, trust your team. Trust that other people have great ideas as well. And very often, the great ideas come from the people that otherwise wouldn’t, wouldn’t say anything and be as creative as possible. Try to prime yourself by just, you know, search online, what are great growth, growth hacks or other marketing tips and tricks, and then try to figure out, how can I apply those? How can I use those as potential experiments? Because that way you can just simply move forward. But you know, if you’re stuck, get external help, because they’re like people like yourself, you know, who can really help to sort of leapfrog this, because otherwise, you’re just stuck and trying to learn, and while you’re running out of money, you have no time. Most starters will last for six months, and then they’ve run out of money, prove that you’re right before you build anything. And that is really, I think, the most important. And so the last tip I want to give, don’t just start building any product, because you will fail. It’s not for nothing that 95% of startups fails within within the first couple of years. It’s because, you know, you believe that people will flock and will love whatever you’re building. But the reality is just very, very different, and it might be the smallest thing that you get wrong, but you know that’s enough to fail, so… Christian Klepp  33:46 Prove that you’re right before you build anything. I mean, if there’s anything that the audience should be taking away from this conversation, I think it’s that sentence, right? Absolutely, that’s fantastic. Thanks again for sharing those tips, and I hope the audience is taking as many notes as I am during our conversation. Okay, two more questions before I let you go, Vincent, so here comes the bonus question. So you’re, this is the understatement of the year, but you’re a bit of a nomad, right? Like you’re originally from the Netherlands, you’ve lived in Greece, and now you’ve relocated, I think the last time we spoke, you were in Florence, and now you’ve moved somewhere else in northern Italy, right? So how has this lifestyle impacted you, personally and professionally? I mean, it’s clearly changed your view of the world, I’m sure. Vincent Weberink  34:39 Yes, so somehow I felt I was always stuck in the Netherlands as an entrepreneur. Because especially in the past, there is this thing, and I like to joke about it, where the Americans have the not invented syndrome, not invented here syndrome, the Dutch people have the invented hair syndrome, which means it’s all your Dutch. So therefore it can’t be good. And I felt I was very often, sort of, you know, locked up. And at the same time, the world is getting smaller and smaller every day. And I was lucky, being in technology, that we were able to then start moving abroad. And in all fairness, some of the moves we’ve done were actually caused because of the failures we’ve had, not that we run away or anything, but it was sort of, I was trying to do something locally. It didn’t really work. And then it was time for new challenges. And I found, always have found a lot of energy being able to now live in a completely different country, with a different language, with a different culture, and that really enriched my life. I started to look at things very, very differently, especially learning that everyone has a different view, whereas as a young person, I always had a very strong opinion, and the world had to be the way I saw it. But nothing is further from culture plays an incredibly important role on how people perceive things, how to behave, what kind of products they buy, how you should sell. Language plays an incredible, incredibly important role. So, yeah, I guess I was, I can’t say I was lucky because I created my own luck. I created my own decisions. I was lucky that my lovely wife and son have always supported me and that we’ve been on this journey through seven countries in the last 20 years. Yeah, and we’re in Italy at the moment. Indeed. Christian Klepp  36:35 Wow. Seven countries. Yeah, yeah. Amazing. Amazing. Yeah. That’s about the same number as in terms of my own experience. Like, I live in Canada now, and that’s country number seven. So there’s more, there’s more of us out there than you think, right? Like, exactly. So it’s very similar to my story. But, like, how’s your Italian? By the way. Vincent Weberink  36:57 It’s getting there. I’m studying hard at the moment, and, yeah, we sort of arrived here in January. Officially, my son is studying at university, and he’s finishing. But I guess, you know, I speak some Spanish, so Italian is slightly easier. Yeah. Christian Klepp  37:16 It’s, yeah, it is helpful. I realized, like, I also speak a certain level of Spanish, and that helped me get by even in a country like Portugal, where, Let’s appreciate it’s a complete it’s a different language, but there are some similarities. So they can understand what I’m saying, they’ll just answer in Portuguese, as long as you also understand what they’re saying, more or less. Yeah, I mean, I try to figure it out, and then they, they’ll, they’ll speak slowly, and I’m like, okay, okay, I got it. Obrigado, all right. Like, fantastic, fantastic. Vincent. Thank you so much for coming on the show and for sharing your experience and your expertise with the listeners. So please, a quick introduction to yourself and how people out there can get in touch with you. And by the way, I really love that we’re color coordinated. And for those that are listening to the audio version of this, we’re both wearing, like denim colored outfits. Vincent Weberink  38:11 Well, thank you Christian. Thank you very much for having me. It was a real pleasure. Yeah, of course. You know. My name is Vincent Weberink. My email is vincent@webberink.com and if anyone has any questions or potentially is interested in the book that I’ve just released, which is condensing 1000 books and failures and success, then of course, please, please get in touch with me. Thank you again. Christian Klepp  38:42 Fantastic, fantastic, and we’ll be sure to include a link to your book in the show notes. So once again, Vincent, thank you so much for your time. Take care. Stay safe and talk to you soon. Vincent Weberink  38:53 Looking forward, Christian, thank you very much. Take care.  Christian Klepp  38:56 Thank you. Bye for now. 

Purpose-driven brands build deeper connections! In this episode, learn how to spark innovation with authenticity, shape every touchpoint around your mission, and avoid common mistakes leaders make. Plus, get actionable tips for keeping your brand's purpose crystal clear.And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, and a whole lot more. Visit https://strategycast.com/ for more details.==Let's Break It Down==06:11 Creative Roots Fueling Consultancy Success08:29 Journey to Spanx Leadership13:24 "Uncovering Purpose Through Questions"17:34 Olympics Sponsorship Inspires Businesses21:11 "Millennials Seek Workplace Connection"22:49 Innovating Sleep Masks for Better Rest27:09 The Importance of Brand Purpose29:59 Evolving Purpose in Legacy Brands33:41 "Politics Hurting Business Strategy"==Where You Can Find Us==Website: https://strategycast.com/Instagram: https://www.instagram.com/strategy_cast/Facebook: https://www.facebook.com/strategycast==Leave a Review==Hey there, StrategyCast fans!If you've found our tips and tricks on marketing strategies helpful in growing your business, we'd be thrilled if you could take a moment to leave us a review on Apple Podcasts. Your feedback not only supports us but also helps others discover how they can elevate their business game!

Matthew Pollard (Founder, Rapid Growth®), who shares expert insights and proven strategies on how to leverage storytelling for B2B marketing success. Matthew discussed the significance of storytelling and specialization in B2B marketing. He also emphasized the need for differentiation in B2B companies by focusing on a specific niche rather than targeting everyone.

Leslie returns to share what's changed since her first appearance in Episode 28. She runs Cylon Rolling Acres in northwestern Wisconsin, where she grazes both goats and Texel sheep on pasture and markets meat directly to consumers through a thriving online business. This episode dives deep into her evolution from wholesale to a sustainable, subscription-based direct-to-consumer model — plus her approach to regenerative grazing with multi-species livestock.Topics CoveredManaging a mixed flock of goats and Texel sheep under rotational grazingWool utilization and creative uses for lower-grade fleeceTransitioning from wholesale markets to direct-to-consumer meat salesBuilding a loyal customer base through email marketing and educationDetails of her goat meat subscription model (quarterly boxes, whole-goat option)Processing and shipping logistics, including use of dry iceLessons from receiving USDA Value-Added Producer and Buy Local grantsEducational resources: Goat Meat Primer eBook, Grazing With Leslie blog, and online courses If you've ever wondered how to turn a small ruminant enterprise into a profitable, direct-to-consumer brand, Leslie's model is a must-hear. She shares practical insight on managing inventory, shipping meat, marketing through education, and keeping customers subscribed.Resources MentionedCylonRollingAcres.com – Farm website for direct meat salesGrazingWithLeslie.com – Educational blog for producersGrassWorks Grazing Conference (Wisconsin)Looking for Livestock that thrive on grass?  Check out Grass Based GeneticsVisit our Sponsors:Noble Research InstituteRedmond Agriculture.Grazing Grass LinksNew Listener Resource GuideProvide feedback for the podcastWebsiteInsidersResourcesCommunity (on Facebook)Check out the Apiary Chronicles PodcastOriginal Music by Louis Palfrey

In this episode of Digital Marketing Success Secrets, discover how to shift your energy, release scarcity thinking, and unlock the flow of abundance in your business.Gloria shares her simple but powerful 3-Step Energy of Abundance Process — a mindset and energetic reset designed to help you stop pushing from fear and start attracting success with ease.You'll learn:The energetic pattern that keeps entrepreneurs stuck in “not enough”The truth about how abundance actually moves through your life and businessA three-step process to activate alignment, flow, and confidence — so your marketing and opportunities expand naturallyThis isn't just about mindset — it's about magnetism. Tune in and learn how to move from striving to thriving.

In this episode of The Stephen and Kevin Show, we break down Oechsli's brand-new 2025 Advisor Research Report, uncovering 6 must-know financial advisor marketing trends that are shaping the industry this year.Whether you're focused on referrals, social media, or digital ads, this research-backed discussion will help you understand what's working — and what's not — in modern financial advisor marketing.Here's what we cover:1️⃣ Marketing means experimentation – why top advisors test and refine continuously.2️⃣ Referrals are not dead – how elite advisors still drive growth through personal introductions.3️⃣ Social prospecting is a mentality – the mindset shift needed to grow your network naturally.4️⃣ Google is part of your future – what SEO and Google Business mean for advisor visibility.5️⃣ Websites outweigh offices – why your digital first impression matters more than your office décor.6️⃣ Video is a trust-builder – how short, authentic videos accelerate client trust.Download the full research snapshot here: oechsli.com/researchIf you're serious about financial advisor marketing and want actionable insights to attract high-net-worth clients, this episode is for you.Subscribe for more episodes of The Stephen and Kevin Show — your source for advisor growth, marketing, and business development strategies.

How can customer connection transform your marketing strategy and drive authentic growth?In this episode of The Hard Corps Marketing Show, I sat down with Lina Tonk, CMO at Recurly and seasoned marketing leader. Lina shares her expertise on why regular, direct conversations with customers are essential to building meaningful marketing strategies that truly resonate.Lina breaks down the myth that marketing strategies can succeed without customer interaction and explains how repeated engagement uncovers evolving customer needs. She dives into the importance of tailoring events and campaigns based on customer preferences, balancing virtual and in-person connections, and fostering a community that turns customers into authentic brand advocates.In this episode, we cover:Why talking to your customers frequently is critical for effective marketingHow to personalize engagement based on deep customer insightsThe power of in-person vs. virtual events and respecting customer preferencesMeasuring ROI beyond leads, including sentiment and sales alignmentThe human element at the core of SaaS marketing and leadershipIf you're ready to build a customer-first marketing approach that drives long-term growth, this episode is packed with actionable insights you won't want to miss!

Patients today don't just choose a dentist based on price or location—they choose the story you tell. In this episode of the Raving Patients Podcast, I sit down with Ian DeJong of Pain Free Dental Marketing to explore how storytelling has become the new backbone of dental marketing. We cover why reviews are “the Bitcoin of dental marketing,” how to attract the right patients instead of every patient, and the simple shifts you can make in your practice to stand out in a crowded market. If you've ever wondered how to move beyond generic messaging and truly connect with patients, this episode will show you the path forward. Here are some of the interesting stuff we talked about in this episode. Why Storytelling Matters: Patients aren't just buying services—they're buying your story, values, and unique approach to care. The Power of Reviews: As Ian puts it, “Reviews are the Bitcoins of dental marketing.” Reputation is now the #1 factor patients consider when choosing a dentist. Attracting the Right Patients: It's not about chasing every new patient—it's about attracting the right ones who align with your values and help prevent burnout. The Role of the Dentist: Marketing success depends on your participation—reviews, testimonials, and authentic messaging start in your office. What Sets Great Practices Apart: Generic “we treat patients like family” isn't enough. Distinct experiences, stories, and brand voice create lasting trust. Looking Ahead: The future of dental marketing is less about Google Ads and more about authentic social proof, storytelling, and meaningful patient connections.   — Key Takeaways 00:46 Introduction to Dental Marketing and Storytelling 03:02 Understanding Pain-Free Dental Marketing 07:25 The Shift to Storytelling in Dental Marketing 11:50 Differentiating Your Dental Practice 13:10 The Importance of Google Reviews 14:20 How Patients Select Dentists Today 20:30 Attracting the Right Patients 25:07 The Dentist's Role in Marketing Success 27:55 Future Trends in Dental Marketing 30:50 What May Fade in Dental Marketing 33:50 Lightning Round Q&A — Connect with Ian

Aaron Zagha is the Chief Marketing Officer at Newton Baby, a company specializing in innovative, science-backed sleep products for babies and families. With a professional background in corporate finance and a data-driven marketing approach, Aaron oversees the brand's marketing strategy, branding, and growth. He previously led international ecommerce operations for Teleflora. Under his leadership, Newton Baby collected over two million pounds of ocean-bound plastic and grew the brand through impactful influencer marketing. In this episode… Influencer marketing is one of the fastest-growing channels for ecommerce brands, but too often it leaves marketers questioning what truly drives results. Should success be measured by likes, reach, or sales? And how can companies ensure their investments in creators generate sustainable growth instead of vanity metrics? According to Aaron Zagha, a seasoned marketing leader with a background in finance and analytics, the answer lies in tracking every possible data point and treating influencer marketing like a performance channel. He highlights the use of unique codes, post-purchase surveys, and custom signups to attribute revenue back to specific creators. This level of tracking ensures brands can identify which partnerships drive actual conversions and which don't. Aaron also stresses the importance of frequency aligned with customer journeys, diversifying influencer portfolios, and vetting for brand safety. These practices not only optimize budgets but also protect credibility and drive long-term results. In this episode of the Minds of Ecommerce, Raphael Paulin-Daigle interviews Aaron Zagha, CMO at Newton, about building measurable and scalable influencer marketing programs. Aaron shares why tracking attribution is critical, how to balance micro and macro creators, and the role of frequency in customer journeys. He also explores agency partnerships, brand safety vetting, and why credibility outshines influencer categories.

Want Kipp's Loop Marketing Prompt Library (over 100 prompts)? Get it for free: https://clickhubspot.com/elm Episode 74: Is SEO really dead—and if so, what's the number one marketing skill you need to stay ahead in 2025? Matt Wolfe (https://x.com/mreflow) and Kipp Bodnar (https://x.com/kippbodnar), CMO of HubSpot, unravel the post-AI marketing landscape and the strategies you'll need to thrive. Kipp Bodnar is one of the world's most influential marketing leaders and the Chief Marketing Officer at HubSpot, where he is pioneering the integration of AI into every layer of modern marketing. Known for his hands-on expertise and his “Marketing Against the Grain” podcast, Kipp dives into how AI is upending everything from day-to-day productivity to industry-defining strategy. This episode explores why “taste” trumps tactics in an AI-first world, how HubSpot achieved a 400% boost in email engagement using AI personalization, and why anyone can build faster, smarter, and more standout brands by mastering the new dynamic marketing loop. Matt and Kipp break down the brand new Loop Marketing Playbook, the death (and rebirth) of SEO, and what it means to optimize for AI engines instead of search engines. Check out The Next Wave YouTube Channel if you want to see Matt and Nathan on screen: https://lnk.to/thenextwavepd — Show Notes: (00:00) AI's Impact on Marketing (05:35) AI Productivity and Automation Hacks (06:28) Wispr Flow: Streamlined Voice Dictation (11:00) Super Intelligence Abundance and Human Consumption (14:50) Decline in Website Visits (18:33) SEO Principles Apply to AEO (21:00) Taste Differentiates: Know Your Audience (24:38) Leveraging AI for Marketing Success (27:00) “Moving the Free Line” Concept (30:50) Real-Time AI Reporting Loop (34:40) Understanding Customers Beats AI (38:18) Optimal Time for MVP Testing (41:14) Post-AI Marketing Playbook (42:32) Personalization Is Key in Marketing — Mentions: Kipp Bodnar: https://www.linkedin.com/in/kippbodnar/ HubSpot Loop Marketing: https://www.hubspot.com/loop-marketing Marketing Against the Grain podcast: https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 Wispr Flow: https://wisprflow.ai/ Intelligence Superabundance: https://www.notboring.co/p/intelligence-superabundance Genspark: https://www.genspark.ai/ Get the guide to build your own Custom GPT: https://clickhubspot.com/tnw — Check Out Matt's Stuff: • Future Tools - https://futuretools.beehiiv.com/ • Blog - https://www.mattwolfe.com/ • YouTube- https://www.youtube.com/@mreflow — Check Out Nathan's Stuff: Newsletter: https://news.lore.com/ Blog - https://lore.com/ The Next Wave is a HubSpot Original Podcast // Brought to you by Hubspot Media // Production by Darren Clarke // Editing by Ezra Bakker Trupiano

Summary In this episode of the Dream Huge Podcast, host Pete Peterson and co-host John Pavlansky welcome Owen Garitty from FPW Media. They discuss the unique approach of FPW Media in marketing, the importance of storytelling in branding, and how a customer-centric focus can lead to success. Owen shares insights on marketing budgets, ROI, and the keys to growing a successful agency. The conversation wraps up with Owen's future goals for FPW Media and the importance of hard work and dedication in achieving success. Takeaways The Dream Huge Podcast shares success stories to inspire others. FPW Media offers a unique integrated approach to marketing. Brand storytelling is crucial for connecting with audiences. A customer-centric approach can differentiate an agency. Consistency in brand messaging leads to better ROI. Successful marketing requires understanding the audience's needs. Building relationships is key to agency success. Never say no to opportunities; always find a way to deliver. Scaling software products can diversify agency offerings. Hard work and dedication are essential for long-term success.    

QFF: Quick Fire Friday – Your 20-Minute Growth Powerhouse! Welcome to Quick Fire Friday, the Grow A Small Business podcast series that is designed to deliver simple, focused and actionable insights and key takeaways in less than 20 minutes a week. Every Friday, we bring you business owners and experts who share their top strategies for growing yourself, your team and your small business. Get ready for a dose of inspiration, one action you can implement and quotable quotes that will stick with you long after the episode ends! In this episode of Grow A Small Business, host Amanda Jones chats with Troy Trewin, founder of Grow A Small Business, about the critical role marketing plays in driving small business growth. Troy shares how unlocking 15 extra hours per week through better delegation transformed one client's marketing efforts and boosted profits. They discuss the importance of strategy before tactics, the power of email marketing, and building a strong personal and business brand. The conversation also highlights professional development as a key driver for staying ahead in marketing. Packed with real examples and practical tips, this episode offers actionable insights for sustainable scaling. Key Takeaways for Small Business Owners: Unlock Time for Marketing – Delegate tasks to free up at least 15 extra hours a week for focused marketing work, especially in the mornings when energy is highest. Prioritize Strategy Before Tactics – Avoid jumping straight into promotions; build a clear marketing strategy aligned with your business goals first. Leverage Email Marketing – Regular, well-crafted emails to your audience deliver one of the highest returns on marketing investment. Our hero crafts outstanding reviews following the experience of listening to our special guests. Are you the one we've been waiting for? Invest in Professional Development – Dedicate at least 2.5 hours a week to learning through podcasts, books, and courses to keep your marketing skills sharp. Track the Right Metrics – Monitor key data like lifetime value to customer acquisition cost (LTV:CAC) and test campaigns thoroughly before deciding on results. Build Brand Consistency – Focus on both personal and business branding to strengthen market presence and trust over time. One action small business owners can take:  According to Troy Trewin, one action small business owners can take is to block out dedicated time each week—starting with at least two one-hour sessions in the mornings—solely for working on marketing strategy and execution without distractions. Do you have 2 minutes every Friday? Sign up to the Weekly Leadership Email. It's free and we can help you to maximize your time. Enjoyed the podcast? Please leave a review on iTunes or your preferred platform. Your feedback helps more small business owners discover our podcast and embark on their business growth journey.

On this episode of Destination on the Left, I talk with Camille Zess, Vice President of Growth at TAP, who brings 14 years of wide-ranging expertise in digital strategy, website development, email marketing, and the ever-evolving world of AI. We discuss the “Owned” media segment of the PESO Model—your website, blog, email marketing, and other assets you have complete control over. Camille shares practical tips on evaluating and optimizing these owned channels, from knowing when it's time for a website refresh to the power of blog audits and list segmentation. Our discussion also explores emerging trends, such as adapting your content strategy for AI-driven search and leveraging print collateral in creative ways. What You Will Learn in This Episode: Why owned media (websites, email marketing, blogs) serves as the foundation for effective marketing plans Steps Camille recommends for evaluating and enhancing your owned assets How segmentation and personalization in email marketing can help target different audience groups more effectively Why regular content audits ensure your owned channels remain timely, relevant, and aligned with your strategic goals What role emerging trends like AI and generative engine optimization (GEO) play in shaping how destinations should develop and share owned content How to measure the success of owned media tactics using key performance indicators in Google Analytics Owned Media as the Cornerstone of the PESO Model The PESO Model, originally developed by Ginny Dietrich, stands for Paid, Earned, Shared, and Owned media. While all four elements are essential for a comprehensive integrated marketing strategy, owned media is often the foundation upon which the other components are built. Unlike paid placements or earned coverage, owned media provides total control over your messaging, branding, and audience engagement. For travel and tourism organizations, this means shaping the narrative around your destination, attraction, or service without being subject to algorithms, editors, or third-party platforms. Websites, Emails, and Blogs The best place to start is with the basics: website, email, and blog. Each serves a dual role as both a direct communication channel and a central hub for integrating with your other PESO tactics. Website: Your digital home base. Every few years, assess its usability, content, and technology to ensure it supports both visitors and your staff. If you avoid using your own website in campaigns, that's a red flag that shows it's time for a revamp. Email Marketing: A direct pipeline to your audience. Focus on growing your list, increasing engagement, and experimenting with segmentation for better targeting, such as creating a local list for residents interested in exclusive offers. Blog: An SEO powerhouse and evergreen content resource. Use it to highlight key assets, answer frequently asked questions, share itineraries, and drive authority on topics that matter to your audience. Integrating Owned with the Wider Plan Though the acronym reads PESO, starting with “paid” isn't always the most effective. As Camille points out, TAP often leads with owned or earned tactics because they form the content backbone for everything else; paid campaigns merely amplify what's already working. When planning, review your owned assets alongside your brand positioning and audience goals. Consider where gaps exist, such as organizations not yet doing email marketing (and wanting to drive repeat visitation) or those needing advanced tactics like personalized content and tailored landing pages for lead generation or ticket sales. Resources: https://spinsucks.com/communication/peso-model-comprehensive-guide/ Website: https://travelalliancepartnership.com/ LinkedIn Personal: https://www.linkedin.com/in/camillezess/ LinkedIn Business: https://www.linkedin.com/company/tapintotravel/ We value your thoughts and feedback and would love to hear from you. Leave us a review on your favorite streaming platform to let us know what you want to hear more o​f. Here is a quick tutorial on how to leave us a rating and review on iTunes!

In this Mission Matters episode, Adam Torres interviews Al Schuster, President, Owner & Founder of Polaris Brand Promotions, about crafting impactful experiential marketing campaigns. From alcoholic beverage demos to large-scale sports activations, Al shares how his team turns brand goals into memorable consumer experiences that build awareness, engagement, and loyalty. Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be a guest on our podcast: https://missionmatters.lpages.co/podcastguest/ Visit our website: https://missionmatters.com/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices

Stop losing sales to confusion! Get the secret formula for turning complex products into business wins with clear, bold marketing. This episode is packed with real talk, mindset shifts, and strategies you can use TODAY.And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, and a whole lot more. Visit https://strategycast.com/ for more details.==Let's Break It Down==04:22 Strategic Patience in Marketing07:29 Persistent Engagement with C-Suite11:40 Analytics: From Panic to Purpose16:55 Communicating Complexity in Tech Marketing20:06 "Always-On Branding Strategy"21:51 "People Build Lasting Business Bonds"26:24 "Maximize Post Exposure"28:19 Managing Marketing Expectations33:07 Project Management: Accountability Essentials36:18 "Essential Marketing Monitoring Tools"39:14 "Messaging's Role in Marketing Success"==Where You Can Find Us==Website: https://strategycast.com/Instagram: https://www.instagram.com/strategy_cast/Facebook: https://www.facebook.com/strategycast==Leave a Review==Hey there, StrategyCast fans!If you've found our tips and tricks on marketing strategies helpful in growing your business, we'd be thrilled if you could take a moment to leave us a review on Apple Podcasts. Your feedback not only supports us but also helps others discover how they can elevate their business game!

In this episode of the Healthy, Wealthy and Smart podcast, host Karen Litzy welcomes Elizabeth Chabe, MBA, MS, CEO of High Touch Group and author of "The Giant's Ladder, The Science Professional's Blueprint for Marketing Success." Elizabeth shares her expertise in marketing within the science and technology sectors, particularly focusing on biotech and MedTech. She discusses the challenges faced by innovators in getting their ideas noticed and provides insights on how to market groundbreaking work effectively. Listeners will gain valuable strategies for building brand awareness and achieving market traction, making this episode a must-listen for health and wellness professionals looking to amplify their impact. Join Tara and Elizabeth as they explore the intersection of science, storytelling, and strategy in marketing. Time Stamps:  [00:01:43] Marketing strategies for science professionals. [00:04:33] CRISPR and corporate strategy. [00:10:58] Fractional wet lab space. [00:12:08] Storytelling in scientific marketing. [00:15:50] Founders and product-market fit. [00:19:24] Selling scientific products effectively. [00:25:20] Business strategy vs. marketing gloss. [00:29:43] Science marketing for founders. [00:34:40] Marketing strategies for researchers. [00:38:04] Philanthropic support for dog rescue. [00:39:19] Importance of mission in business. More About Elizabeth:  ELIZABETH CHABE (MBA, MS) is an author, entrepreneur, and recognized strategic marketing consultant for science, engineering, and technology organizations. Her work has been featured in The New York Times, Popular Science, Entrepreneur, CNBC, Composites World, and 360Dx, among others.   As the founder and CEO of High Touch Group, Elizabeth oversees a team that develops marketing and PR strategies for advanced science, engineering, and technology organizations. Through High Touch Group's holistic, comprehensive marketing services, clients generate more leads, drive revenue, and elevate their brands into the global B2B space.  Her work as a strategic consultant has been instrumental to biotechnology, energy, advanced materials, advanced manufacturing, robotics, and automation companies.  Since her first business venture at the age of nine, Elizabeth has built and overseen countless successful research programs and marketing teams. As the former senior manager of digital and strategic marketing at the Jackson Laboratory (JAX), she developed the marketing strategies for its mouse model portfolio, model generation (CRISPR), and in vivo contract research services.  Prior to joining JAX, she oversaw global communications for the Advanced Structures and Composites Center in Maine. There, she managed projects including the center's offshore wind research program, the largest research and R&D program in Maine's history.  Since 2018, Elizabeth has been a governor-appointed director of the Maine Venture Fund.  An inveterate traveler, she splits her time between the US and developing world communities. She currently resides in Mexico with her husband and rescue dogs.  Resources from this Episode: July 17th Jane Q&A Webinar High Touch Group Elizabeth's Website Elizabeth on LinkedIn Giant's Ladder Book   Jane Sponsorship Information: Book a one-on-one demo here Mention the code LITZY1MO for a free month Follow Dr. Karen Litzy on Social Media: Karen's Twitter Karen's Instagram Karen's LinkedIn Subscribe to Healthy, Wealthy & Smart: YouTube Website Apple Podcast Spotify SoundCloud Stitcher iHeart Radio

Suzanne Reilley's journey from personal trainer to digital marketing expert is a powerful narrative of adaptability and authentic connection. Initially finding success in the fitness industry, she quickly learned that promoting herself required a different skill set than advocating for her clients. Through trial and error, she discovered that effective marketing is rooted in understanding the needs and desires of her audience, leading her to embrace research as a cornerstone of her strategies. This shift allowed her to create meaningful connections and tailor her offerings to resonate with clients on a deeper level. As she transitioned fully into digital marketing, Suzanne honed her skills in brand development and copywriting, leveraging her background in personal training to inspire businesses to communicate authentically with their audiences. Her unique perspective emphasizes the importance of honoring individual approaches to marketing, recognizing that success is not one-size-fits-all. By adapting her strategies to fit the diverse needs of her clients, she has become a trusted guide for those looking to build impactful brands. If you're looking to enhance your marketing efforts and connect more effectively with your audience, take advantage of the free email opt-in and valuable resource available on Suzanne Reilley's website. Get your free copy of Content Calendar Mastery: Map Out a Year's Worth of Engaging Topics in 90 Minutes or Less. Don't miss out on this opportunity to streamline your content strategy and elevate your brand! For the accessible version of the podcast, go to our Ziotag gallery.We're happy you're here! Like the pod?Support the podcast and receive discounts from our sponsors: https://yourbrandamplified.codeadx.me/Leave a rating and review on your favorite platformFollow @yourbrandamplified on the socialsTalk to my digital avatar

Welcome to another episode of The Proven Entrepreneur Show, where we dive deep into the stories behind today's most successful business leaders. In this episode, host Don Williams sits down with John Horn, the CEO of Stub Group — a digital marketing agency that has helped over 2,000 businesses grow through smart, ROI-driven advertising.John's journey is anything but ordinary. From working in a warehouse at age 10 to becoming the first employee at his brother's startup, John has played a pivotal role in scaling Stub Group into a powerhouse agency managing hundreds of millions in ad spend. His story is one of grit, strategy, and relentless focus on results.In this episode, you'll hear:How Stub Group grew from a bootstrapped startup to a 30-person teamThe biggest mistake brands make with paid ads — and how to avoid itWhat it means to land in “Google Ad Jail” and how John's team helps clients get outWhy hiring the right people early is critical to long-term successHow diversification helped Stub Group survive the COVID-19 crashA behind-the-scenes look at ad campaigns so effective, they were shut down by platformsJohn also shares his thoughts on the future of digital marketing, the importance of tracking ROI, and why best practices from platforms like Google and Meta aren't always in your best interest.Whether you're an entrepreneur, marketer, or business owner looking to scale, this episode is packed with actionable insights and hard-earned wisdom.Key Entities Mentioned in this episode:John Horn (Guest):  CEO of Stub GroupDon Williams: HostStub Group: Advertising AgencyThe Proven Entrepreneur Show: Podcast Channel

What's the secret to growing a thriving brand online in today's ever-changing digital world—and how can small businesses stand out? Peg Fitzpatrick, acclaimed author of The Art of Small Business Social Media: A Blueprint for Marketing Success, joins us today to break it all down. Drawing from her own experience moving from traditional marketing to social media mastery, Peg shares expert insights on growing a thriving brand online. Listen in as she explains how small business and boutique owners can identify their ideal customers, create content that truly resonates, and more. Resources: Peg Fitzpatrick: Website | Instagram | Threads | Facebook | LinkedIn The Art of Small Business Social Media: A Blueprint for Marketing Success by Peg Fitzpatrick Join The Boutique Hub   Ashley Alderson: Instagram   The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube 

Ryan Holiday dropped out of college to apprentice under Robert Greene, gaining invaluable insights on writing, entrepreneurship, leadership, and human nature. This mentorship laid the foundation for his bold marketing campaigns at American Apparel and his rise as a bestselling author and entrepreneur. In this episode, Ryan reveals how stoic principles can sharpen leadership skills, improve decision-making, enhance problem-solving, and empower entrepreneurs to overcome challenges for sustainable growth. In this episode, Hala and Ryan will discuss:  (00:00) Introduction (01:44) Robert Greene's Influence on His Career  (09:04) Leveraging Controversy for Marketing Success  (14:18) Media Manipulation and Its Impact (18:30) The Stoic Approach to Life and Business (26:39) The Four Stoic Virtues for Personal Development (28:01) Embracing the Realities of Entrepreneurship (30:29) Mastering Clear Decision-Making (36:07) The Dangers of Ego in Leadership (38:31) How Stoicism Drives Productivity  (42:59) Building Ethical Habits and Leadership Skills (47:50) The Power of Effective Time Management Ryan Holiday is a bestselling author, entrepreneur, and media strategist known for popularizing Stoic philosophy in modern culture. He served as Director of Marketing at American Apparel before founding his creative agency, Brass Check. Ryan's books, including The Obstacle Is the Way and The Daily Stoic, have sold over 2 million copies in 30 languages. His work helps leaders and creatives apply Stoic principles to overcome challenges. Sponsored By: Resources Mentioned: Ryan's Book, Trust Me, I'm Lying: bit.ly/TrustMeLying  Ryan's Book, Right Thing, Right Now: bit.ly/RightThingNow  Ryan's Podcast, The Daily Stoic: bit.ly/DailyStoicPod  Active Deals - youngandprofiting.com/deals   Key YAP Links Reviews - ratethispodcast.com/yap  Youtube - youtube.com/c/YoungandProfiting  LinkedIn - linkedin.com/in/htaha/  Instagram - instagram.com/yapwithhala/  Social + Podcast Services: yapmedia.com  Transcripts - youngandprofiting.com/episodes-new  Entrepreneurship, Entrepreneurship Podcast, Business, Business Podcast, Self Improvement, Self-Improvement, Personal Development, Starting a Business, Strategy, Investing, Sales, Selling, Psychology, Productivity, Entrepreneurs, AI, Artificial Intelligence, Technology, Marketing, Negotiation, Money, Finance, Side Hustle, Mental Health, Career, Leadership, Mindset, Health, Growth Mindset, Networking, Goal Setting, Strategic Planning, Mindset, Team Building.