Brand Newsroom

Brand Newsroom is a marketing podcast for anyone who has a say in how companies are communicating — covering marketing, content marketing, public relations, media, branding and advertising. Show notes at www.brandnewsroom.net.

Brand Newsroom is a marketing podcast for anyone who has a say in how companies are communicating — covering marketing, content marketing, public relations, media, branding and advertising. Show notes at www.brandnewsroom.net.

Brand Newsroom hosts James and Nic take a close look at lessons from the Animals Australia scandal, where an animal rights organisation was accused of creating a "fake news" video that involved the mistreatment of animals. Brand Newsroom is a marketing podcast for anyone who has a say in how companies are communicating — covering marketing, content marketing, public relations, media, branding and advertising. Show notes at www.brandnewsroom.net.

Brand Newsroom producer Dan Hatch makes his pick for his favourite episode of 2018.   www.brandnewsroom.net

Brand Newsroom's James Lush picks his favourite podcast of 2018.   www.brandnewsroom.net

Brand Newsroom's Nic Hayes picks his favourite podcast of 2018 to share with you. After four years and 222 episodes, the team is on a break over the Australian summer. Nic and James will be back with new episodes and a fresh sound in 2019. In the meantime, please enjoy our highlights of the past year! www.brandnewsroom.net

As it’s nearing the end of the year we wanted to review the best and worst of what we’ve seen in the various parts of the industry through 2018. We’ve seen some absolute clangers this year. Nic and James offer their advice to help you avoid or navigate a similar disaster yourself. The guys discuss Facebook and Cambridge Analytica, Elon Musk, politics, Nike, Serena Williams, Australia’s Liberal Party, Brand Newsroom is a marketing podcast for anyone who has a say in how companies are communicating — covering marketing, content marketing, public relations, media, branding and advertising. www.brandnewsroom.net

Gordon Jenkins is known as The Visible Guy. He’s an expert at networking and he claims that no matter how bad your situation seems at any point in time, you can position yourself for success.   On My Desk Gordon recommended an app called co Nic recommended The 100 with 10 Extra Speeches: Insights and Lessons from the 110 best speakers and speeches ever given And James suggested listening to The Daily podcast’s episode What Facebook knew and tried to hide.   Links you might need You’ll find Gordon Jenkins here.   Brand Newsroom is a marketing podcast for anyone who has a say in how companies are communicating — covering marketing, content marketing, public relations, media, branding and advertising.

Chris Smoje joins the podcast to talk about where customer service and branding meet. On My Desk Sarah recommended Andy Crestodina’s Blogging Statistics and Trends report 2018 Chris’s recommendation was Mike House’s Thrive and Adapt Nic’s recommendation was to follow Telum media.   Links you might need You can find Chris on Twitter here. Brand Newsroom is a marketing podcast for anyone who has a say in how companies are communicating — covering marketing, content marketing, public relations, media, branding and advertising.   www.brandnewsroom.net

James was in Melbourne last week for the B2B Marketer’s Forum and took the opportunity to speak to Ray Kloss, marketing director Cisco. Cisco has just had a major relaunch, so it’s a great opportunity to take a deep dive into a B2B marketing story. Links you might need You’ll find Ray here Take a look at the whole campaign and learn more about it here Here’s Orange Sky, which Ray mentioned. Brand Newsroom is a marketing podcast for anyone who has a say in how companies are communicating — covering marketing, content marketing, public relations, media, branding and advertising. www.brandnewsroom.net

Our topic today is effective sales enablement. It’s a topic normally approached from the point-of-view of the sales team, but our guest, Pam Didner, is looking at it from the marketing side. Pam is a marketing consultant, an author, and someone well known to content marketers around the world. She’s looked at what marketers can do to help the sales team be more effective. On My Desk Pam recommended Jay Baer’s Talk Triggers and Atomic Habits by James Clear Sarah recommended a blog post of Pam’s called A quick and easy way to create your own value propositions Nic’s On My Desk was a reminder to have insurance for your gadgets – which comes on the back of him breaking his iPad. Links you might need You’ll find Pam Didner (and you can grab her book) here. Brand Newsroom is a marketing podcast for anyone who has a say in how companies are communicating — covering marketing, content marketing, public relations, media, branding and advertising.

To ensure we're making the best and most relevant podcast possible in 2019, we've created a quick survey. (SurveyMonkey says it'll take six minutes.) Tell us what you want to hear. What kind of episodes do you like? What topics should we discuss? What do you love and what do you hate? (Sorry, we can't stop Nic's shameless plugs, we've tried. But anything else is open for discussion.) We can't wait to hear from you, James, Sarah and Nic. TAKE THE SURVEY HERE or find it on our Twitter or Facebook pages or on the news page at www.brandnewsroom.net.

In the third of our special masterclass series, Nic and Sarah quiz James about interview techniques. Whether you’re interviewing someone for a job or you’re hosting a conference, everyone in business needs to know how to get the best stories and information from an interviewee. On My Desk Sarah recommended a Forrester report on B2B marketing content strategy James recommended The Guardian’s new podcast, Today in Focus Nic shamelessly promoted his new media training service.   Brand Newsroom is a marketing podcast for anyone who has a say in how companies are communicating — covering marketing, content marketing, public relations, media, branding and advertising. www.brandnewsroom.net  

The team looks at mobile apps and asks “do I need an app for my business?”  Joining James, Nic and Sarah to demystify a marketing platform that many businesses have probably never even thought of, is Richard Giles, general manager and product director at West Australian app-specialist agency, Adapptor. On My Desk Richard recommended Zwift Sarah recommended the Garden Answers plant identification app Nic recommended Layout for Instagram James recommended a TED Talk Daily episode called Why the future of the hospital will be in your own home.   Links you might need You’ll find Richard Giles and Adapptor here.   Brand Newsroom is a marketing podcast for anyone who has a say in how companies are communicating — covering marketing, content marketing, public relations, media, branding and advertising. www.brandnewsroom.net

Jay Acunzo is challenging us to rethink marketing. He has worked at some of the biggest names in media and marketing, including Google, ESPN and Hubspot. He’s the host of the Unthinkable Podcast, and an in-demand speaker. Jay has a new book out, called Break the Wheel. Today he joins Sarah Mitchell for a chat about the book, and the difference between “best practice” and “best for us” marketing. On My Desk Jay talked about the Heliotrophic Effect and how we could use it for marketing Sarah recommended producer Dan Hatch’s blog, The Awkward Gardener. Links you might need You can grab Jay’s book on Amazon And here’s his Unthinkable Podcast. Brand Newsroom is a marketing podcast for anyone who has a say in how companies are communicating — covering marketing, content marketing, public relations, media, branding and advertising. www.brandnewsroom.net

The BNR team discuss the Content Marketing Institute’s 2019 B2B Benchmarks Budgets and Trends Report. The report found 90 per cent of B2B businesses now focus their content on what the audience wants, rather than just banging on about their product – so James and Sarah are thrilled. On My Desk Sarah suggested brands using email personalisation and automation do so carefully and make sure they’re sending something worthwhile Nic recommended exploiting content-hungry traditional media outlets (like Channel 95 in Australia) and providing content to fill the space available James talked about a BBC Business Daily podcast about how bots are being used to spark debate and dissent on social media. Links you might need Here’s the full Content Marketing Institute’s B2B Benchmarks, Budgets and Trends Report 2019 And here’s the blog post on Donald Trump bots, by Rand Fishkin. Brand Newsroom is a marketing podcast for anyone who has a say in how companies are communicating — covering marketing, content marketing, public relations, media, branding and advertising.

Donna McGeorge, author of The 25 Minute Meeting, is our guest today – talking about productivity! A report by Harvard Business Review found that 70 per cent of meetings were unproductive and inefficient. Sound familiar? It certainly does to us. On My Desk Donna recommended Glue by Tracy Ezard Nic suggested the MyPureMist inhaler James recommended a book called Changeology by Les Robinson. Links you might need Here’s where you’ll find Donna McGeorge and can buy her book. Brand Newsroom is a marketing podcast for anyone who has a say in how companies are communicating — covering marketing, content marketing, public relations, media, branding and advertising. www.brandnewsroom.net  

The Story Midwife Lisa Evans joins Nic and Sarah for a chat about business storytelling. Lisa helps people find their brand’s authentic voice and teaches them how to become confident and successful public speakers. Brand Newsroom is a marketing podcast for anyone who has a say in how companies are communicating — covering marketing, content marketing, public relations, media, branding and advertising. On My Desk Sarah recommended the Feather Heist episode of the This American Life podcast Lisa recommended Dan Roam’s book, Show and Tell And Nic suggested Lisa’s book, Speaking Savvy. Links you might need You’ll find Lisa here. Brand Newsroom is a marketing podcast for anyone who has a say in how companies are communicating — covering marketing, content marketing, public relations, media, branding and advertising. www.brandnewsroom.net

Lush client services manager, Adriana Robbins attended 2018 Content Marketing World. Neither James, Nic, nor Sarah made it along, so the team asked Adriana to join us for a chat about what she learned and what her key takeouts were from this year’s event. Brand Newsroom is a marketing podcast for anyone who has a say in how companies are communicating — covering marketing, content marketing, public relations, media, branding and advertising. Show Notes Here are some key take-outs:   Use the curiosity gap to engage your audience (and here’s that watermelon video) AI is going to have a huge impact on content marketing in the very near future (but they’re not here to take our jobs) If you create meaningful content your audience wants, then they’re willing to listen and willing to trust. Become a resource for your audience.   On My Desk Nic recommended Confessions of Pitch Consultant by Eliot Epstein Adriana recommended The Hustle e-newsletter James suggested The Guardian’s podcast, We Need to Talk About, recommending an episode called “Why is positive news coverage so vital in today’s world?”   Links you might need Here’s a link to Content Marketing World And here’s Adriana’s blog post on her Content Marketing World 2018 takeouts.  www.brandnewsroom.net

Melbourne-based email specialists The Orchard Agency released their Australian Email Benchmark Report 2018 recently. Agency co-founder Wei Tan joins Nic and Sarah for a conversation about the report, with a focus on how to manage email lists effectively.   On My Desk Sarah recommended the TTC Wrap-up newsletter by Tammy Tansley Consulting Wei recommended web push notifications. You can learn more about them here Nic suggested Ricky Nowak’s How to make good people great leaders.   Links you might need You can find The Orchard Agency and their Email Benchmark Report here.   Brand Newsroom is a marketing podcast for anyone who has a say in how companies are communicating — covering marketing, content marketing, public relations, media, branding and advertising.   www.brandnewsroom.net 

What price do we all pay in our home lives and our businesses for not listening? And how do we become better listeners? Author of Deep Listening & Breakthroughs and head of the Coaching Faculty at The Marketing Academy Australia, Oscar Trimboli, joins James and Sarah for a chat about listening. On My Desk Sarah recommended The EchoJunction podcast with Adam Fraser James suggested the Jamie Oliver episode of the Unfiltered Podcast with James O’Brien Oscar recommended The 25 Minute Meeting by Donna McGeorge. Links you might need Here’s where you’ll find Oscar Trimboli. Brand Newsroom is a marketing podcast for anyone who has a say in how companies are communicating — covering marketing, content marketing, public relations, media, branding and advertising. www.brandnewsroom.net 

What if content marketing isn’t the solution we believe it is? What if it’s actually a symptom of the tectonic changes we’re seeing in both the media and marketing? Justin Kirby, co-author of a new book, The Definitive Guide to Strategic Content Marketing, joins Sarah Mitchell for a special conversation about some very big questions.   On My Desk Sarah recommended the Nulon Born This Way video series Justin recommended a graphic by Matt Allison. You can find it here.   Brand Newsroom is a marketing podcast for anyone who has a say in how companies are communicating — covering marketing, content marketing, public relations, media, branding and advertising.

Matt Allison is the outgoing head of global content strategy at health care provider and insurer, Bupa. You may we have heard of their fantastic brand newsroom, The Blue Room. It’s one of content marketing’s best case studies, so we wanted to pick his brain about that and about winning executive buy-in for content marketing. But Matt is also heading off for new challenges, so James and Sarah get the exclusive on where one of Australia’s most successful content marketers is off to next. On My Desk Sarah recommended Lost in Translation? An 11-Step Checklist for Localizing Content James suggested the Pocket Casts podcast app Matt recommended The Definitive Guide to Strategic Content Marketing.  Links you might need You can find Matt Allison here His new business, Ubiquity Lab, can be found here and here And here’s Bupa’s The Blue Room. Brand Newsroom is a marketing podcast for anyone who has a say in how companies are communicating — covering marketing, content marketing, public relations, media, branding and advertising. www.brandnewsroom.net

Sarah and James pick Nic’s brain about how to become an expert source in the media. This is what Nic does for a living; his business helps people with expert knowledge build their media profile. So, what tips and advice can he share? On My Desk Sarah recommended Jargon Grader Nic suggested a blog post, Five secret behaviours of our most successful experts James’s recommendation was the Stuart Butterfield episode of the podcast How I Built This. Brand Newsroom is a marketing podcast for anyone who has a say in how companies are communicating — covering marketing, content marketing, public relations, media, branding and advertising. www.brandnewsroom.net

Only 1 in 4 marketers are confident they can quantify return-on-investment. That’s not just digital advertising – that’s across traditional and trade advertising, too. The figure comes from a recent study by Nielsen, The CMO Report, which also found three-quarters of marketers have no confidence they have the right technology in place to achieve their marketing goals. So, what does it all mean? And what do we do about it?   On My Desk Sarah recommended Jason Miller’s article, It’s time for the content marketing conversation to evolve Nic suggested Capture My Attention by Jordana Borensztajn James recommended the BBC’s podcast World Business Report.   Links you might need Here’s The CMO Report.   Brand Newsroom is a marketing podcast for anyone who has a say in how companies are communicating — covering marketing, content marketing, public relations, media, branding and advertising.   www.brandnewsroom.net

According to a new report from email marketing platform, Emma, 59% of marketers say email is the form of marketing that generates the most ROI for their business (that’s 68% for B2B). Today, the BNR team dissect the report and look at what makes effective email marketing in 2018. On My Desk Sarah recommended Quote Investigator Nic suggested the Teleprompter app And James recommended the Ways to Change The World podcast. Links you might need Here’s the Emma email marketing report in full. Brand Newsroom is a marketing podcast for anyone who has a say in how companies are communicating — covering marketing, content marketing, public relations, media, branding and advertising. www.brandnewsroom.net

Voice technology is changing the way we live our lives. So, what does that mean for the way we do marketing? To give us some insights, today we’re joined by the founder of VERSA, Australia’s first specialist voice technology agency, Kath Blackham.   On My Desk Sarah recommended this article by Michele Linn of Mantis Research, How to get survey respondents in 2018: 10 tested ideas for marketers Kath recommended Moshi Twilight Sleep Stories And Nic recommended Oscar Trimboli’s book, Deep Listening.   Links you might need You can find Kath Blackham here and Versa Agency here Here’s an article on the future of voice recognition technology And here’s another on how it’s changing consumer behaviour.   Brand Newsroom is a marketing podcast for anyone who has a say in how companies are communicating — covering marketing, content marketing, public relations, media, branding and advertising.

The BNR team lean on Sarah’s expertise for a bit of a masterclass on content strategy. Whether you’re thinking about content marketing for the first time or you need to retro-fit a strategy or even if you haven’t reviewed yours for a while, there’s be something for you in today’s discussion. On My Desk Nic recommended Seamless, by Anders Sorman-Nilsson Sarah recommended the Content Champion podcast episode in which she is a guest, Does content marketing work? James recommended the Netflix film, Calibre. Links you might need Here’s a blog by Sarah on how to improve your content marketing strategy And a blog about content marketing research tools Here’s a blog about the things a content marketing strategy won’t fix. Brand Newsroom is a marketing podcast for anyone who has a say in how companies are communicating — covering marketing, content marketing, public relations, media, branding and advertising.

Only 41 per cent of us say we trust social media. That’s according to Edelman’s Trust Barometer for Social Media, which was released recently. That could have a huge affect on the way brands use the platforms.   On My Desk Nic suggested the Boomerang app Sarah recommended an article by PR Warrior Trevor Young called Why company leaders need to be actively engaged on social channels James suggested a TED Talk called How autonomous flying taxis could change the way you travel.   Brand Newsroom is a marketing podcast for anyone who has a say in how companies are communicating — covering marketing, content marketing, public relations, media, branding and advertising. Show notes at www.brandnewsroom.net  

It’s the 200th episode of Brand Newsroom and James, Nic and Sarah are celebrating. But, they’re not here to party; there’s work to do. Today’s topic is storytelling. Specifically, what is good storytelling for businesses and brands? On My Desk Nic recommended a podcast called Game of Inches by Nigel Collin Sarah recommended this World Economic Forum’s article ‘How storytelling can be a force for social change’ And James suggested an article called ‘This is what happens to footballers’ brains when they miss penalties’.BNR 200: What is good storytelling for business?  Brand Newsroom is a marketing podcast for anyone who has a say in how companies are communicating — covering marketing, content marketing, public relations, media, branding and advertising.

Guardian Australia editor Lenore Taylor joins James Lush for a one-on-one chat about the future of journalism and the media. Lenore is one of Australia’s most respected journalists, having won two Walkley Awards – Australia’s top prize for journalism – and twice being named the Federal Parliamentary Press Gallery’s Journalist of the Year. The Guardian is doing some great and exciting things – and growing its audience at a time when many media outlets are struggling. On My Desk Lenore recommended the Reuters Digital News Report 2018 James recommended this video about robot chefs from Business Insider. Links you might need See Lenore’s work here. Brand Newsroom is a marketing podcast for anyone who has a say in how companies are communicating — covering marketing, content marketing, public relations, media, branding and advertising. www.brandnewsroom.net

In the second episode of our Conversations series, Nic has a one-on-one chat with 31-year-old talkback radio host, Oliver Peterson. They talk about modern communications, how to get your story into traditional media outlets successfully, and how to become the media’s “go-to” expert on any given subject. On My Desk Oliver’s advice was to think about different ways to get your message to reporters and producers. He said a letter, in the post, stands out because people receive them so rarely these days Nic’s suggestion was to invest in good printing. It reflects on your brand, so printing is not the place to take shortcuts. Links you might need You can find Oliver on Twitter here. Brand Newsroom is a marketing podcast for anyone who has a say in how companies are communicating — covering marketing, content marketing, public relations, media, branding and advertising. www.brandnewsroom.net  

Rand Fishkin, one of the household names of content marketing and SEO, joins Sarah for a special fireside chat. You’ll know Rand as the guy behind Moz – the SEO software for marketers. But times have changed and Rand has branched out on his own with a new company called Sparktoro. He’s written a book, called Lost and Founder. Rand talks to Sarah about these things, Google’s plans, storytelling and marketing in 2018. This is the first in a special series of conversations in the lead up to BNR’s 200th episode.   On My Desk Rand’s recommendation was Pocket Sarah managed to squeeze in a couple of recommendations while pretending she was making just one, so here they are: Rand’s Beginners Guide to SEO and the resources page of his website.   Links you might need Here’s the blog Rand wrote about leaving Moz Here’s his new book, Lost and Founder And here’s his new company, Sparktoro This is the news from Google they discussed You can find Rand on Twitter here.   Brand Newsroom is a marketing podcast for anyone who has a say in how companies are communicating — covering marketing, content marketing, public relations, media, branding and advertising.

Brand Newsroom producer Dan Hatch joins James and Sarah to talk about a blog post he wrote called “how to think like a journalist when planning content”. It’s a post that seems to have really struck a cord with people in the marketing space – whether they have a journalism background or not.   On My Desk Sarah mentioned editorial traineeships at Fairfax Media Dan recommended Reni Eddo-Lodge’s podcast, About Race James suggested the Calm   Links you might need Here’s Dan’s original blog post, How to think like a journalist when you’re planning content.   Brand Newsroom is a marketing podcast for anyone who has a say in how companies are communicating — covering marketing, content marketing, public relations, media, branding and advertising.   www.brandnewsroom.net  

It’s time to challenge the status quo and slaughter some marketing sacred cows!   James, Nic and Sarah are joined by Nick Eggleton of Electric Agency, to discuss some controversial opinions. In doing so, they tackle influencer marketing, thought leadership, public relations companies and balance in the media.   On My Desk Nic recommended a blog by Media Stable’s Jon Solvander, 5 tips for pitching success (that’s pitching a story to the media) Nick suggested Steve Harrison’s book How to Write Better Copy Sarah recommended a New York Times article called OMG! This is wrong James suggested Short Edition’s Short Story Dispenser.   Links you might need You can find Nick Eggleton at Electric Agency or on Twitter.   Brand Newsroom is a marketing podcast for anyone who has a say in how companies are communicating — covering marketing, content marketing, public relations, media, branding and advertising.   Full show notes at www.brandnewsroom.net.

The BNR take a close look at Cision’s 2018 State of the Global Media Report. Cision interviewed 1,355 journalists from all over the world to get their perceptions of how their industry is changing. They looked at everything from fake news and social media to PR. Here’s what they found out, and what brands can do about it.   Links you might need Cision’s 2018 State of the Media survey.   On My Desk Sarah recommended this rather worrying Search Engine Journal blog by Roger Montti, Google’s New Algorithm Creates Original Articles from your Content Nic suggested a great Media Stable blog by Emily Morgan called 5 Secret Behaviours of our Most Successful Experts James recommended the Netflix series, Safe.   Brand Newsroom is a marketing podcast for anyone who has a say in how companies are communicating — covering marketing, content marketing, public relations, media, branding and advertising. www.brandnewsroom.net

BNR's producer, Dan Hatch, went to Bournemouth in the UK to the You Are The Media Conference hosted by Mark Masters. The idea behind the conference was, really, to help businesses and individuals to find their own space, build their own audience, and lean into it. While he was there, Dan recorded this special bonus episode of the podcast.   Links: You Are the Media Conference Wirehive 100 Mark Schaefer's Known. Full show notes at www.brandnewsroom.net.   Brand Newsroom is a marketing podcast for anyone who has a say in how companies are communicating — covering marketing, content marketing, public relations, media, branding and advertising.    

Many businesses use LinkedIn as part of their marketing strategy. The BNR team is joined by Darrel Griffin, The LinkedIn Mentor, to get some tips and advice on how to use the platform effectively.   On My Desk Nic recommended paying for LinkedIn Premium, which he finds essential for his business Sarah recommended Pam Didner’s article on content marketing burnout James suggested The Hidden Brain by Shankar Vedantam Darrel recommended is Mike Weinberg’s New Sales Simplified.   Brand Newsroom is a marketing podcast for anyone who has a say in how companies are communicating — covering marketing, content marketing, public relations, media, branding and advertising.   www.brandnewsroom.net  

Lush’s content strategist Carla Young joins the BNR team to talk about internships – and why everyone wins when you take on interns.   On My Desk Sarah mentioned the Facebook page, Analytical Grammar Nic shamelessly promoted his Meet the Media event Carla recommended a white paper called Employee Satisfaction and Customer Satisfaction, is There a Relationship James talked about the 2018 State of the Media Report.   Brand Newsroom is a marketing podcast for anyone who has a say in how companies are communicating — covering marketing, content marketing, public relations, media, branding and advertising.   www.brandnewsroom.net

The Brand Newsroom team takes a close look at 7 marketing trends for 2018.   The list comes from Larry Kim, of Mobile Monkey. There are some interesting suggestions among the seven and James, Sarah and Nic debate the importance of each one, offering up some practical advice to make them work for marketing budgets of any size.   On My Desk Nic recommended taking a look at Aaron Kanters, the Digital Broker Sarah suggested an article called Detroit was crumbling, now it’s reviving James recommended listening to the Business Daily podcast called Creativity in the Digital Age.   Brand Newsroom is a marketing podcast for anyone who has a say in how companies are communicating — covering marketing, content marketing, public relations, media, branding and advertising.   www.brandnewsroom.net

Today the Brand Newsroom team talk about the 9 little marketing things that annoy us – those niggling habits or practices or policies that just get in the way of a good customer experience.   On My Desk Sarah recommended Lumen5. Nic reminded everyone to take some time out to think (prompted by the fact he didn’t manage to think of a recommendation. Well, he is on holidays, after all) James recommended NPR’s How I Built This podcast.   Brand Newsroom is a marketing podcast for anyone who has a say in how companies are communicating — covering marketing, content marketing, public relations, media, branding and advertising. www.brandnewsroom.net  

Mike Edmonds has been in the advertising game for 40 years, including co-founding his own agency, Meerkats. He’s just published a book called Truth. Growth. Repeat: A Business Manual for Generation Why. It’s all about authenticity and it’s a practical guide to help brands embrace their own truth.   Show Notes Here are some key take-outs:   The consumer is now far more sophisticated and they will call you out when you’re inauthentic – what’s more, they have a platform to do it on, thanks to social media You need to understand your true purpose (or motive) for being in business. That can become your compass, to keep you on the right path People won’t buy from you just because you’re authentic, they will buy from you because of what happens when you run an authentically-driven company True purpose opens markets.   On My Desk Mike recommended the Naked Brand video Sarah recommended an article called Post-Authenticity and the Ironic Truths of Meme Culture Nic recommended a courier app called Zoom2U James suggested an article called What kind of person does Netflix Favourites think I am?   Brand Newsroom is a marketing podcast for anyone who has a say in how companies are communicating — covering marketing, content marketing, public relations, media, branding and advertising.

Dr Helen Cripps from Edith Cowan University joins the team to talk about career mentoring. Why do we all need a career mentor? What do they do? And what does that relationship look like?   On My Desk Sarah recommended the article Your Career Needs Many Mentors, Not Just One by Dorie Clark Nic recommended empowering your clients by asking them to review how they’re going in a questionnaire. He’s asking his clients 10 questions about their media engagement Helen recommended the NPR Hidden Brain podcast, Note to Self, and Download this Show And James recommended the BBC Radio 4 podcast, Profile, episode about Spotify founder Daniel Ek.   Brand Newsroom is a marketing podcast for anyone who has a say in the way companies are communicating — covering marketing, content marketing, public relations, media, branding and advertising. Show Notes will be available at www.brandnewsroom.net.

Thirty percent of new businesses don’t survive their first two years. But 70 percent of mentored businesses survive longer than five years. So, business mentoring can really make a huge difference. Lanna Hill, director of One Small Step Business Coaching, joins BNR to explain why it works.   On My Desk Here’s Lanna’s recommendation, the Forest app Sarah’s suggestion was this article in the Atlantic Nic’s recommendation was Mike Edmonds’ book Truth, Growth, Repeat James suggested the book The Scientific Secrets of Perfect Timing.   Links you might need Here’s where you’ll find Lanna at One Small Step And here’s the article from Entrepreneur magazine where that 30% stat comes from.   Brand Newsroom is a marketing podcast for anyone who has a say in the way companies are communicating — covering marketing, content marketing, public relations, media, branding and advertising.   Full Show Notes: www.brandnewsroom.net.

The world of cricket has been rocked by scandal. The Australian team was caught “ball-tampering” (that is to say cheating) during a recent game in South Africa. The fallout has been handled terribly.   James and Nic are livid, so they jumped into the studio to talk about the crisis communications failure of Cricket Australia. It’s a real case study in what not to do.   Brand Newsroom is a marketing podcast for anyone who has a say in the way companies are communicating — covering marketing, content marketing, public relations, media, branding and advertising.   Show Notes will be available at www.brandnewsroom.net.

About half of us are using in-person events as a way to distribute our content, and it’s the fourth most-effective way of getting our messages out there. Joining James and Nic to explain some of the secrets to doing in-person events well is Tamara Cook, director of Known Associate Events.   On My Desk Tamara recommended Jenna Kutcher Nic suggested leveraging your merchandising by getting brand advocates to take photos with it James recommended the BBC Business Daily podcast’s Booze Free Boom.   Links you might need Here’s where you’ll find Tamara.   www.brandnewsroom.net

The gang talks about nostalgia and the power of reinventing the past and using it in the marketing of today. It’s everywhere at the moment and, interestingly, it seems to work particularly well with Millennials. Why is nostalgia so powerful? And how do we harness it, even if we’re not a 50 or 100-year-old brand? On My Desk Bullet point.   Links you might need Here’s the TAB ad Nic mentioned This is the Coca Cola ad Sarah felt nostalgic about And here’s one of the PG Tips chimps ads James mentioned Here’s an article on nostalgia in marketing Nostalgia is particularly effective for talking to Millennials.   Brand Newsroom is a marketing podcast for anyone who has a say in how companies are communicating — covering marketing, content marketing, public relations, media, branding and advertising.

Brand story strategist Bernadette Jiwa joins the podcast to talk about rebranding. Named by Smart Company as one of Australia’s Top Business Thinkers of 2018, Bernadette explains why the important thing about rebranding isn’t a shiny new logo, it’s the story you tell.   On My Desk Sarah recommended this post from Bernadette’s blog, The Best of Us Bernadette mentioned this article by Stuart Hall about sustainable growth Nic suggested Ian Stephens’ book Shift Culture.   Links you might need Here’s where you can find Bernadette’s book, Story Driven. Brand Newsroom is a marketing podcast for anyone who has a say in the way companies are communicating — covering marketing, content marketing, public relations, media, branding and advertising.   Show Notes will be available at www.brandnewsroom.net.

How do we encourage our clients and managers to be bolder, to think bigger, to invest more?   People often come to us because their marketing isn’t working and they want to try something new. We do all the thinking, plan out the creative, they love it, but when the crunch comes they go back to doing the same old things they’ve always done.   Brand Newsroom is a marketing podcast for anyone who has a say in how companies are communicating — covering marketing, content marketing, public relations, media, branding and advertising. Show Notes Here are some key take-outs:                                      The way you’ve always done marketing and PR is disappearing. Businesses need to move rapidly with their media and marketing, to capitalise on opportunities You need diversity in your marketing team. You don’t want everyone to look the same and think the same. You need people who think about things in different ways and come from different angles Experimentation is key. It helps you discover new things that work. It’s time to take a few risks Be agile enough to be responsive Do it little by little. You don’t have to scare the client or the boss. Bring them along for the journey Show them the proof in the pudding.   On My Desk Sarah recommended Pam Didner’s Content Audit templates Nic mentioned the Genius Scan app James recommended the Guardian’s Our Wide Brown Land   Links you might need Here’s that article James mentioned which talks about making marketing a weekly task Here’s where you can support James’s Ride for Youth Please vote for Brand Newsroom in the Australia Podcast Awards!  

The rules about what makes a successful blog are changing. People want longer content. Video is more popular than ever. And more of us are paying for promotion and distribution. Today, Nic and Sarah look at what’s blogging best practice in 2018.   On My Desk Sarah’s recommendation was How to Get Published in a Single Shot Nic’s recommendation was do a little bit of old-fashioned sponsorship. He’s sponsoring the Professional Speakers’ Association’s conference.   Links you might need Here is an Orbit Media article about trends in blogging.   Brand Newsroom is a marketing podcast for anyone who has a say in how companies are communicating — covering marketing, content marketing, public relations, media, branding and advertising.   www.brandnewsroom.net

The 2018 Edelman Trust Barometer came out this month and the results are alarming. Whether it’s politics, the media, or the non-for-profit sector, the public just doesn’t trust them. But you know who they do trust? CEOs and experts. On My Desk Sarah shared Doug Kessler’s update on his famous article, “Crap”. It’s here James recommended Dan Hatch’s article, How to Train Your Journalist. Links you might need Here’s the Edelman Trust Barometer Brand Newsroom is a marketing podcast for anyone who has a say in how companies are communicating — covering marketing, content marketing, public relations, media, branding and advertising.