Podcasts about Event marketing

Join us as we head to the Sparkling City by the Sea – Corpus Christi, and chat with Krystal Gonzalez, Director of Sales at Richard M. Borchard Regional Fairgrounds (RMB Fairgrounds). We learn all about the fairgrounds, which is home to a conference center, two exhibit halls, arena pavilion, and equestrian arena which host a wide mix of social events, expos, rodeos, concerts, and dinner events. We learn about the city, Krystal tells us about her role, and we talk about how they leverage the versatility of all their venues to sell clients and market their spaces. We talk with her about her history in the industry and how all her experience working on different sides in different departments prepared her for her current role where she handles different tasks and collaborates with coworkers to make sure they are meeting their client's needs. Enjoy this fun, unique episode which includes some nerdy venue talk, great career advice, and interesting perspective. Krystal Gonzalez: LinkedIn RMB Fairgrounds: Facebook | Instagram ––––––ADVENTURES IN VENUELANDFollow on Instagram, LinkedIn, Facebook, or X/TwitterLearn more about Event & Venue Marketing ConferenceMeet our team:Paul Hooper | Co-host, Booking, Branding & MarketingDave Redelberger | Co-host & Guest ResearchMegan Ebeck | Marketing, Design & Digital AdvertisingSamantha Marker | Marketing, Copywriting & PublicityCamille Faulkner | Audio Editing & MixingHave a suggestion for a guest or bonus episode? We'd love to hear it! Send us an email.

It starts with casual banter and a dive into personal branding on social media — and quickly turns into one of the most tactically rich episodes the crew has ever put together. This week Shawn and Marshall are joined by guests to unpack two things that might seem like opposites but are actually the ultimate power combo right now: getting in front of people in the real world and letting AI handle everything behind the scenes.The first half of the episode is a masterclass in event marketing. While everyone else is refreshing their Instagram analytics, the operators actually growing their businesses are showing up — at car shows, local events, community gatherings — and doing the one thing algorithms can't do: making a human connection. Shawn and Marshall break down exactly how to work an event, how to identify the right demographics in the room, how to use giveaways and incentives that actually convert instead of just generating foot traffic, and the psychology behind why face-to-face engagement closes at a rate no ad can touch. The conversation on saturated markets is especially sharp — because standing out isn't about spending more, it's about showing up differently.Then the episode pivots hard into AI — and this isn't the usual surface-level "use ChatGPT for captions" conversation. Shawn and Marshall get into the real trajectory of where AI is headed for business owners: automation that builds personal relationships at scale, website and marketing tools that used to require an agency, and the infrastructure being built right now — including floating data centers — that signals just how serious the next wave is going to be.There's also a brutally honest segment on the difference between teachers and practitioners — and why most of the business advice flooding the internet right now is coming from people who've never actually had to make payroll. The guys don't sugarcoat it. If you're learning business from someone whose only business is teaching business, you're getting theory dressed up as experience.The throughline of the whole episode? The businesses that win in the next five years will be the ones that combine the irreplaceable human element with AI running the machine underneath. Show up in person. Build real relationships. Then let automation do the follow-up, the nurturing, and the closing.⚡ Key TakeawaysEvents Are Underrated and Underused: Most detailers and service businesses have completely abandoned face-to-face marketing. That's your opening. Show up where your customers already are and you'll stand out by default.Giveaways That Convert: Not all incentives are created equal. The right offer at an event doesn't just collect emails — it starts a relationship. Structure your giveaway around a service experience, not a product.Demographics First, Tactics Second: Understanding who is in the room before you set up your booth determines everything. Same tactic, wrong crowd — wasted day. Know your audience before you spend a dollar.AI is a Practitioner's Tool, Not a Guru's Prop: The shops winning with AI aren't using it to look smart on LinkedIn. They're using it to automate follow-up, build personal touchpoints at scale, and free up time to do the actual work.Teachers vs. Practitioners: Be very careful whose advice you're taking. If someone's never run a real service business, their framework is a hypothesis — not a playbook.Automation Should Feel Human: The goal of marketing automation isn't to remove the relationship — it's to protect it. Build sequences that feel like they came from a person, not a robot.

BONUS EPISODE – Warm up your taste buds and meet us in the Farm to Fork Capital because the 2026 Event & Venue Marketing Conference (EVMC) is just around the corner! This bonus episode is filled with everything you need to know as you pack and prepare for this year's conference in Sacramento, California. Hosts Paul and Dave are joined by a couple special guests which help craft this podcast KBYG — Kim Allen (EVMC President, Director of Arena Marketing at Golden 1 Center) and Brandon Darnell (Director of Marketing at Visit Sacramento). Hear about the agenda, evening events, awards, and top conference advice from each person. If you're visiting Sacramento for the first time, learn what makes the city special, some restaurant and dish recommendations, and key landmarks to visit on your trip. Whether this is your first time attending EVMC, you're a seasoned vet, or you've never been and are wondering what it's about – we've got you covered! Coming to the conference?

Quick SummaryAdam Morka is the entrepreneur behind Trail Hub, a 142-acre events and recreation destination in Durham Region, Ontario built on the site of a former ski hill. In this episode, Adam breaks down how he drove 170% year-over-year revenue growth using a multi-channel marketing strategy, the hard lessons that came with scaling fast, and why his bet for 2026 is simple: elevate your brand.In This EpisodeHow Adam's background as a professional mountain bike racer and Olympic-athlete coach shaped his entrepreneurial mindsetThe morning routines and calendar blocking habits that keep Adam performing at a high level — even on two hours of sleepWhy content marketing and digital visibility are non-negotiable for any business or professional in 2026The step-by-step marketing strategy behind Trail Hub's triple-digit year-over-year growthWhy event marketing is one of the best ROI-generating strategies available (with a real-world case study from supplement brand BPN)The operational growing pains that come when marketing works too wellAdam's one-word marketing bet for the next 12 months: brand elevationKey TakeawaysSchedule everything that matters. Adam's morning workout, family time, and personal development are all on his calendar — not left to chance. If it's not scheduled, it's not a priority.Marketing results lag behind effort. Trail Hub didn't see significant impact from their revamped digital marketing until 6–12 months after launch. Set realistic expectations and stay consistent.Event marketing pulls double duty. Well-executed events can run at break even or a profit AND generate content and brand awareness that keeps paying off long after the event.More impressions, fewer conversions. Most businesses convert only 2–2.5% of website traffic. Trail Hub hit 10% — but it required 375,000 annual website visits to get there. Volume of impressions matters.Elevate your brand deliberately. Consumers in 2026 are investing in brands they share values with. Get clear on who you are as a brand and constantly raise the bar — your marketing spend becomes more efficient and your customer quality improves.Memorable Quotes"If everything matters, nothing does. If everything is a priority, then nothing is a priority. — Adam Morka (referencing Alex Hormozi)""The standards you hold your organization to are essentially the business you create — the same way the standards you hold yourself to create the life you live. — Adam Morka""Event marketing truly is one of the best marketing spends a business owner can make. If you do it properly, you can run the event at break even or a profit — and you're also getting the content and awareness out of the event itself. — Adam Morka"Resources MentionedLinkedIn: Adam MorkaInstagram: @adammorkaTrail Hub: trailhub.caKelsey's Instagram: @KelseyReidlKelsey's Website: KelseyReidl.comHubSpot — CRM and email marketing platform used at Trail HubBloom — paid media marketing agency (Toronto & Montreal)BPN — supplement company; referenced as an event marketing case studyThe Four Burner Theory — framework for life prioritizationAlex Hormozi — entrepreneur and author; quote referencedAbout the GuestAdam Morka is the driving force behind Trail Hub's explosive growth, bringing over a decade of experience spanning professional mountain bike racing, Olympic-level athlete coaching, and tech company scaling. He joined the family business in May 2023 and has since grown revenue by triple digits year-over-year through a relentless focus on digital marketing and brand building.

Travel + Leisure Co turns Margaritaville and Sports Illustrated into something owners feel after the trip ends: access, events, and reasons to come back. At the ARDA Spring Conference, I talked with Louis Acosta, SVP Sports, Entertainment, Event Marketing and Sales at Travel + Leisure Co, about how the company uses brand DNA to build demand—and why that matters when budgets tighten.

Ahoy Venuelanders! 

Welcome to Messina Touring Week on Adventures In Venueland!

Welcome to Messina Touring Week on Adventures In Venueland!

What Actually Makes Event Marketing Work in Healthtech Big events like HIMSS and VIVE are the biggest single investment for many health tech marketing companies. They serve many needs, but there is always an expectation of a positive ROI from them. On this episode host Adam Turinas goes deep with two highly experienced and brilliant health tech marketers on their strategies for creating highly engaging events that deliver strong results: Lea Chatham, VP of Marketing at Heidi Health, and Aaron Bours, CMO at Hyro.

12AM Agency Officially Launches Its Franchise Event Marketing Service, Now Available Starting April 20, 2026 12AM Agency City: Dallas Address: 1919 McKinney Ave Suite 100 Website: https://12amagency.com Phone: +1 855 603 5723 Email: PR@12AMAgency.com

We're headed to the Home of the Blues, Memphis, for this episode where we chat with Crystal Carpenter, Event & Marketing Coordinator at FedExForum. In a city known for its culture, music, soul, and food, Crystal tells us all about FedExForum, which is the home for the Memphis Grizzlies (NBA) and Memphis Tigers (NCAA). We discuss her role with the building and some of the unique ways their departments are structured. She tells us about fun promotional ideas they have done with local businesses and how her role, which is nested under the Arena Operations side, focuses on being in the community, working with promoters and managing show day experience and hospitality. Crystal also tells us about being a DJ, which she has done for over 17 years, and co-founding SheDJs, which is a network of over 50 women DJs who support each other. We learn about her career journey from being an athlete to her time in radio to managing a record studio that worked on GloRilla's debut hit album. Enjoy this fun, creative episode full of inspiration, grit and grind, and creative ideas. Crystal Carpenter: Instagram | LinkedIn FedExForum: Facebook | Instagram | X/Twitter ––––––ADVENTURES IN VENUELANDFollow on Instagram, LinkedIn, Facebook, or X/TwitterLearn more about Event & Venue Marketing ConferenceMeet our team:Paul Hooper | Co-host, Booking, Branding & MarketingDave Redelberger | Co-host & Guest ResearchMegan Ebeck | Marketing, Design & Digital AdvertisingSamantha Marker | Marketing, Copywriting & PublicityCamille Faulkner | Audio Editing & MixingHave a suggestion for a guest or bonus episode? We'd love to hear it! Send us an email.

We've had a good run at Adventures In Venueland but we've decided to shift focus and give the live event industry what they really want (and need) – a good night's rest. Introducing… Snoozing In Venueland… or Adventures In Slumberland… honestly we're too tired to decide. Having a hard time settling in for some sleep after a crazy run of show days? Enjoy 8 hours of the familiar, comforting white noise of semi trucks humming paired with the occasional background noise of backstage banter.

Join us in beautiful San Juan as we chat with a force behind many unforgettable live event experiences in Puerto Rico – Roxey Garcia, Founder of RXY Marketing. We talk with Roxey about starting her company, which provides promotions, event production, artist logistics, and digital marketing to not only tours and venues but also other businesses in the area. She talks about the emphasis she puts on being a great communicator and reliable, offering solutions to problems and support during stressful challenges. We talk with her about working at the historic Bad Bunny residency in Puerto Rico, and his impact as an artist in the area as he has grown from his first tour to a global superstar. Roxey walks us through her career history from starting as a Premium Concierge at Coliseo de Puerto Rico, transitioning into digital marketing to help build their brand, going to school to get her MBA, and then opening Coca Cola Music Hall as the Marketing Manager before starting her own business. Enjoy this inspiring, fascinating episode that takes you inside live events in Puerto Rico and what it's like to start your own agency. Roxey Garcia: LinkedIn | Email RXY Marketing: Instagram ––––––ADVENTURES IN VENUELANDFollow on Instagram, LinkedIn, Facebook, or X/TwitterLearn more about Event & Venue Marketing ConferenceMeet our team:Paul Hooper | Co-host, Booking, Branding & MarketingDave Redelberger | Co-host & Guest ResearchMegan Ebeck | Marketing, Design & Digital AdvertisingSamantha Marker | Marketing, Copywriting & PublicityCamille Faulkner | Audio Editing & MixingHave a suggestion for a guest or bonus episode? We'd love to hear it! Send us an email.

Have you ever found out about an event after it already happened? Or heard someone say "I've never even heard of that" about an event that should have been packed? If you're hosting motorsports events, that is a visibility and marketing problem, and it's costing you money.In this episode, Crissy sits down with Heather Wilson Schiltz, CEO of High Gear Success and marketing and operations consultant for motorsports event organizers who host competition and recreational events. This is Heather's third appearance on the show, and she is bringing all the value no matter what type of event you host.Heather breaks down why so many motorsports events are struggling to survive, what the most common mistakes look like, and how her four-step framework helps event organizers build a sustainable, profitable, and memorable event brand.Connect with Heather Wilson Schiltz and High Gear Success:Website: https://highgearsuccess.comJoin the FREE Fuel for Thought virtual meetup for event organizers, registration link at https://highgearsuccess.com/fuel-for-thought-virtual-meetup/More about Heather Wilson Schiltz:Heather Wilson Schiltz is a motorsports marketing and operations consultant and the CEO of High Gear Success. She works with motorsports event organizers, racers and industry companies to elevate brand recognition, improve operations and increase revenue.OMNI is my full visibility system built for CEOs who want to grow online without living on their phone. If you're ready to be truly seen, more strategic, and unmistakably in demand, head to check out OMNI at www.omniqueens.com https://www.instagram.com/itscrissyconner/https://www.tiktok.com/@crissyconnerhttps://www.facebook.com/crissyconnerhttps://www.youtube.com/c/crissyconnerhttps://www.linkedin.com/in/crissyconner/

Have you ever found out about an event after it already happened? Or heard someone say "I've never even heard of that" about an event that should have been packed? If you're hosting motorsports events, that is a visibility and marketing problem, and it's costing you money.In this episode, Crissy sits down with Heather Wilson Schiltz, CEO of High Gear Success and marketing and operations consultant for motorsports event organizers who host competition and recreational events. This is Heather's third appearance on the show, and she is bringing all the value no matter what type of event you host.Heather breaks down why so many motorsports events are struggling to survive, what the most common mistakes look like, and how her four-step framework helps event organizers build a sustainable, profitable, and memorable event brand.Connect with Heather Wilson Schiltz and High Gear Success:Website: https://highgearsuccess.comJoin the FREE Fuel for Thought virtual meetup for event organizers, registration link at https://highgearsuccess.com/fuel-for-thought-virtual-meetup/More about Heather Wilson Schiltz:Heather Wilson Schiltz is a motorsports marketing and operations consultant and the CEO of High Gear Success. She works with motorsports event organizers, racers and industry companies to elevate brand recognition, improve operations and increase revenue.OMNI is my full visibility system built for CEOs who want to grow online without living on their phone. If you're ready to be truly seen, more strategic, and unmistakably in demand, head to check out OMNI at www.omniqueens.com https://www.instagram.com/itscrissyconner/https://www.tiktok.com/@crissyconnerhttps://www.facebook.com/crissyconnerhttps://www.youtube.com/c/crissyconnerhttps://www.linkedin.com/in/crissyconner/

Send Rita a text with your thoughts!Stop wasting hours hunting for cruise content: https://programs.steeryourmarketing.com/products/courses/view/1166776Join the Interest List for Summer Camp at Sea 06/2027: https://programs.steeryourmarketing.com/products/offers/view/1192151If you've been wondering how to get more travel clients without feeling like you're shouting into the void on social media, events might just be your new BFF.From festivals and farmers markets to virtual summits and charity galas, there are so many creative ways to get your travel business in front of the right people, and most of them don't require a huge budget. I'm walking you through four different ways to show up at events depending on your goals, your niche, and what you've got to work with. I'm also chatting on promotional timelines, registration tech, and how to craft a call to action that actually converts after the event wraps. Le's go!Questions this episode answers:How do travel advisors get more clients through events?What types of events should travel advisors attend to find new clients?How do I market my travel business at local events and festivals?What is the attend, vend, spend, and depend framework for travel advisors?How much time do you need to plan an event for your travel business?How do travel advisors use virtual events for lead generation?What should a travel advisor's call to action be after an event?How do I promote a virtual event for my travel business?Can travel advisors sponsor events to grow their business?How do travel advisors follow up with potential clients after an event?Enjoy (and take action!)---------------------------------------------------------------Rita M. Perez (Host) first began in the travel industry as a travel advisor in 2010. She only fully realized her role as a travel entrepreneur in 2018, and embarked on a mission to support her fellow travel advisors in 2021 when she began the Strategic Travel Entrepreneur Podcast. She now strategizes with travel entrepreneurs, so they too can build sustainable travel agencies and market effectively.She's a maven when it comes to content photography and videography, and as such founded the Cruise Content Library and leads retreats and partners on FAMs where advisors get top notch content and education for their marketing efforts.Website:  https://strategictravelentrepreneurpodcast.com/everything/Socials:LI: https://www.linkedin.com/in/ritaperez19/IG: http://www.instagram.com/takethehelmvbsFB: https://www.facebook.com/groups/529490048073622 Email:rita@steeryourmarketing.com

Rachel Boucher, head of content at Event Marketer magazine, discusses how experiential marketing has evolved from tactical activations to strategic campaign hubs. The conversation covers how the pandemic accelerated planning cycles and hybrid integration, why networking ranks as the top attendee goal at B2B events, and how Gen Z drives demand for offline connection around niche digital communities. Boucher explains why content generation became the number one investment area, how nano-influencers with under 100,000 followers enable personalized messaging at scale, where AI meaningfully improves personalization, and why mobile tours remain among the most affordable and effective formats.

In dieser Folge spreche ich mit Colja Dams, CEO der Vok Dams Gruppe, über die Rolle von Live-Events im Zeitalter von KI, Automatisierung und digitaler Dauerbeschallung. Wir hinterfragen, ob teure analoge Begegnungen noch zeitgemäß sind – oder gerade deshalb zu den letzten Orten fokussierter Aufmerksamkeit und nachhaltiger Markenerlebnisse zählen. Gemeinsam tauchen wir in die strategische Bedeutung von Events ein, diskutieren deren ROI und beleuchten, wie die Verbindung von Technologie, Psychologie und Serendipity unvergessliche Markenmomente schafft.

We're headed back to Tinseltown to chat with Vanessa Mancao, Tour Marketing Manager in Los Angeles for Red Light Management – the largest independent artist management company in the world. Vanessa works closely with artists like Jon Pardi, The Fray, Trombone Shorty, Maoli and Slightly Stoopid, helping behind the scenes of major tours, collaborating closely with promoters and venues to turn strategy into sold out shows. We talk about how she helps prepare for tour announcements, reviews assets, works with tour managers and agencies, and helps facilitate ideas for ticket promotions. She tells us about her career history from growing up in Wichita and attending University of Missouri for Broadcast Journalism to being a television producer on Good Morning Oklahoma and her first industry job at BOK Center and ASM Global as Special Events & Festivals Coordinator, ultimately moving to a booking role on the convention center side before relocating to LA and her current role. Enjoy this really interesting and fun episode which provides great insight into the management side along with some fun stories. Vanessa Mancao: Instagram | LinkedIn Red Light Management: Instagram ––––––ADVENTURES IN VENUELANDFollow on Instagram, LinkedIn, Facebook, or X/TwitterLearn more about Event & Venue Marketing ConferenceMeet our team:Paul Hooper | Co-host, Booking, Branding & MarketingDave Redelberger | Co-host & Guest ResearchMegan Ebeck | Marketing, Design & Digital AdvertisingSamantha Marker | Marketing, Copywriting & PublicityCamille Faulkner | Audio Editing & MixingHave a suggestion for a guest or bonus episode? We'd love to hear it! Send us an email.

We're headed to one of the most legendary small rooms in the country to chat with this episode's guest, Megan Loveless, Talent Buyer for The Blue Room at Third Man Records – the independent record label in Nashville run by Jack White. Megan tells us all about the venue, which previously had been used for underplays, photoshoots, and special experiences, but in 2021 was rebranded as a full venue to host a wide range of events weekly. From its literal blue walls that give it its name to the lathe room that houses a 1955 Scully lathe which allows them to record select shows direct to acetate – The Blue Room is a truly unique venue. Hear what goes into curating their calendar and how Megan balances booking touring and local acts along with other types of community events. We learn about her history growing up in a small town with a love for Nirvana and Sub Pop Records which led to her attending MTSU for Music Business and internships at a small label and Third Man Records. Enjoy this fun episode filled with interesting information and career advice, discussions about live music building community, and even some band recommendations to check out. Megan Loveless: Instagram | Substack The Blue Room: Facebook | Instagram Third Man Records: Facebook | Instagram ––––––ADVENTURES IN VENUELANDFollow on Instagram, LinkedIn, Facebook, or X/TwitterLearn more about Event & Venue Marketing ConferenceMeet our team:Paul Hooper | Co-host, Booking, Branding & MarketingDave Redelberger | Co-host & Guest ResearchMegan Ebeck | Marketing, Design & Digital AdvertisingSamantha Marker | Marketing, Copywriting & PublicityCamille Faulkner | Audio Editing & MixingHave a suggestion for a guest or bonus episode? We'd love to hear it! Send us an email.

Join us where the wind comes sweepin' down the plain as we journey to Oklahoma and chat with Lucy Albers, Director of Marketing & PR for Paycom Center, home to the Oklahoma City Thunder. With plans in motion, we dive into talking about the new arena coming to OKC in 2028, its unique design, and what to expect from the exciting addition – which is slated to open the same year the city hosts two Olympic events. We talk about the success of the Thunder and how the venue not only hosts the NBA team but also their G League affiliate, the Oklahoma City Blue. Lucy breaks down her team, which oversees marketing and PR for all non-Thunder events. We talk about how Lucy began her career in Sioux Falls, South Dakota wanting to be a music writer and help people discover bands and how that evolved into writing gigs with magazines and bands and her first experience at a venue, where she cut her teeth. We learn about her background on the ticketing side which eventually moved to marketing and led to her current role in OKC. Lucy talks about her decision to become a Solo Mother by Choice and how she balances work and home life while also offering support for others considering the same choice. Enjoy this fun episode packed with lots of interesting experiences and great career tips.Lucy Albers: Facebook | Instagram | LinkedInPaycom Center: Facebook | Instagram | X/Twitter | LinkedIn ––––––ADVENTURES IN VENUELANDFollow on Instagram, LinkedIn, Facebook, or X/TwitterLearn more about Event & Venue Marketing ConferenceMeet our team:Paul Hooper | Co-host, Booking, Branding & MarketingDave Redelberger | Co-host & Guest ResearchMegan Ebeck | Marketing, Design & Digital AdvertisingSamantha Marker | Marketing, Copywriting & PublicityCamille Faulkner | Audio Editing & MixingHave a suggestion for a guest or bonus episode? We'd love to hear it! Send us an email.

Recorded live at SocialEast 2025 at the Halifax Marriott Harbourfront Hotel, this episode of the Marketing News Canada podcast features guest host Odum Idika, Host of Unconventional Mindset and Founder of Piixel Studio, in conversation with Corey Evans, Director of Brand and Advertising at ATCO and former marketing leader at WestJet.Corey shares a behind-the-scenes look at one of Canada's most iconic marketing moments, the WestJet Christmas Miracle, and what it took to execute a high-risk experiential campaign that generated over 35 million organic views. From stepping in as Santa to navigating real-time uncertainty during a live activation, he explains why putting the audience experience first, and the brand second, was key to its success.The conversation explores what experiential marketing really means today, why authentic human moments outperform polished ads, and how marketers of any size can create meaningful connections by deeply understanding their audience. Corey also reflects on the rise of creator-led marketing, real-time brand participation, and the importance of adaptability in an increasingly noisy content landscape.This episode was recorded live on-site at the Halifax Marriott Harbourfront Hotel during SocialEast 2025, part of the SocialNext conference series, Canada's leading platform for marketing conferences, media, and community.

Pull up a chair as we head to "America's Farm to Fork Capital," Sacramento, for a special in-person episode with James Rasmussen, VP of Arena Programming at Golden 1 Center. Our hosts sit down with James in the Sacramento Kings podcast studio and dig into what makes the city special and things to look forward to for those coming to the Event & Venue Marketing Conference in June. Fresh off a venue tour before recording, we talk about the many features of the arena that make it stand out – including being 100% solar powered and the importance of the solar panels on the roof, giant window walls that can open to cool the venue with the delta breeze, sourcing 90% of their food and beverage from within 150 miles, LEED Platinum Certification, and so much more. We talk through the building's evolution as it approaches its 10th anniversary and their emphasis on designing for the future. We chat through James' career history from working as a security guard at Bob Dylan's house while in college at Pepperdine University to his entry into live events with Arena Network, and many shows and tours he worked on along the way. There's nothing like recording these in-person and you're sure to enjoy this special episode live from halls of Golden 1 Center.James Rasmussen: LinkedIn | EmailGolden 1 Center: Facebook | Instagram | X/Twitter ––––––ADVENTURES IN VENUELANDFollow on Instagram, LinkedIn, Facebook, or X/TwitterLearn more about Event & Venue Marketing ConferenceMeet our team:Paul Hooper | Co-host, Booking, Branding & MarketingDave Redelberger | Co-host & Guest ResearchMegan Ebeck | Marketing, Design & Digital AdvertisingSamantha Marker | Marketing, Copywriting & PublicityCamille Faulkner | Audio Editing & MixingHave a suggestion for a guest or bonus episode? We'd love to hear it! Send us an email.

Marco Barozzi is the Founder of Expo Consulting, with experience of over three decades in the exhibitions and events industry. His journey began with key roles in prestigious companies like the Blenheim Group, Miller Freeman, and Reed Exhibitions. Later, he founded Expo Consulting, helping organisations succeed in the complex and dynamic world of trade shows and events. Over the years, he has collaborated with numerous public institutions, SMEs, and event planners, sharing his expertise in trade show promotion, marketing strategy, project management, and exhibitor training. As the Country Manager of Fira Barcelona for the Italian market until 2022 and a faculty member of ICE/ ITA, he mentored numerous businesses and individuals, helping them navigate the intricacies of the event marketing landscape. When not immersed in the world of events, Marco enjoys travelling, reading, listening to music, and spending quality time with family and friends. Macro says that these experiences inspire and fuel his curiosity for discovering new ideas and perspectives. Marco Barozzi Event Marketing At Your Fingertips In this episode, Marco Barozzi talks about his book “Event Marketing At Your Fingertips” and topics from the book that can help exhibitors and organisers of trade shows to realise better returns from trade show participation. Marco explains many of the issues that exhibitors need to understand before planning or embarking upon participation in a trade show or event. These include actions such as setting objectives, researching the pros and cons of particular events, and training staff to have the correct approach in the booth. Exhibition organisers are often too obsessed with spaces and dimensions in a trade show, and do not pay enough attention to creating value for the exhibitor and the attendee. Exhibitors should get better education about trade shows and take the help of consultants and specialists to create better engagement at trade shows. Run time – 01:11:36 mins. Links for Subhanjan  subhanjan@pitch.link  https://www.linkedin.com/in/subhanjansarkar Links for Marco Barozzi: E-mail: mbarozzi@expoconsulting.it Company website: www.expoconsulting.eu X: @marco_mbarozzi IG: @event_marketer57 Linkedin: https://www.linkedin.com/in/marcobarozzi/ FB: https://www.facebook.com/marco.barozzi.39 Link to book – https://www.amazon.com/dp/B0F8VN4ZZQ?ref_=pe_93986420_774957520

We

Aaron Stewart, Senior Vice President of Sports & Event Marketing for Hilton Grand Vacations and Executive Director of the HGV Tournament of Champions, taking place at Lake Nona Co Club, the week of Jan. 26, talks about the exclusive, limited field of the LPGA Tour's season-opening event, the depth of talent on the LPGA, the unique celebrity field that distinguishes the tournament, and the impact of Hilton Grand Vacations aligning its brand with women's sports. He also shares personal reflections on his late father, golf legend Payne Stewart, and the enduring life and leadership lessons he learned from his Dad.

BONUS EPISODE – We're wrapping up 2025 and headed into a new, exciting year in Venueland!

Event marketers have spent years being asked to execute flawlessly—booths built, shows staffed, leads scanned.But the conversations Matt Kleinrock and Coty Adams keep having tell a different story: execution alone is no longer enough. Strategy exists… it's just not being consistently applied.This special compilation brings together the most defining moments from Matt and Coty's conversations this year, centered on what actually moves events from a cost of doing business to a business-driving channel.You'll hear perspective on:✅ Why event portfolio design and success metrics matter more than how many shows you attend✅ How measurement, not attribution perfection, creates credibility with leadership✅ What real sales alignment and follow-up ownership look like when events are treated as business eventsListen with a pen in hand. This one isn't about inspiration, it's about how event marketers level up when execution stops being the end goal.--------------------- Episode LinksEP 153 | Stop Wasting Events: Strategic Takeaways from CEMA Summit 2025[https://www.buzzsprout.com/2035112/episodes/17614073](https://www.buzzsprout.com/2035112/episodes/17614073) EP 142 | The Current State of Events: Data, Strategy & Smarter Spend[https://www.buzzsprout.com/2035112/episodes/17196667](https://www.buzzsprout.com/2035112/episodes/17196667) EP 155 | Fixing the Sales Handoff: How Event Marketers Can Drive Follow-Through and Results[https://www.buzzsprout.com/2035112/episodes/17703581](https://www.buzzsprout.com/2035112/episodes/17703581) --------------------- Connect With UsMatt Kleinrock: [https://www.linkedin.com/in/matt-kleinrock-9613b22b/](https://www.linkedin.com/in/matt-kleinrock-9613b22b/) Coty Adams: [https://www.linkedin.com/in/cotykadams/](https://www.linkedin.com/in/cotykadams/) Our Company: [https://rockwayexhibits.com/](https://rockwayexhibits.com/)  

Text us your thoughts on the episode or the show!In this episode of OpsCast, hosted by Michael Hartmann and powered by MarketingOps.com, Michael is joined by co-host Mike Rizzo to tackle events, which are one of the most persistent challenges in go-to-market execution.Events demand significant investment in time, budget, and coordination, yet many teams still struggle to prove their impact. Data is often fragmented, delayed, or incomplete, making ROI difficult to measure and even harder to trust.To discuss this problem, we are joined by Aaron Karpaty, Senior Director of Strategic Growth at Captello. Aaron works closely with revenue, marketing, and operations teams to modernize how event data is captured, connected, and activated across CRM, marketing automation, and sales workflows.The conversation explores where event programs break down operationally, why so much valuable interaction data never makes it into systems of record, and what a modern event operation needs to look like to drive real business outcomes.In this episode, you will learn:Why event and field marketing data remains fragmented across most organizationsThe most common data traps that prevent accurate event ROI measurementWhat interactions are typically lost during and after eventsHow to think about event value beyond basic lead captureWhat a well-run, integrated event operation looks like todayHow Marketing Ops, Revenue Ops, and Field Marketing can better alignThis episode is ideal for Marketing Ops, Revenue Ops, Field Marketing, and demand generation leaders who want to turn events from one-off activities into measurable revenue drivers.Episode Brought to You By MO Pros The #1 Community for Marketing Operations ProfessionalsSupport the show

Escape with us to the eucalyptus and redwood grove of Sigmund Stern Recreation Grove in San Francisco — home of the iconic Stern Grove Festival — as we sit down with the festival's Marketing Director, Molly Fremgen. We learn about the magic behind this beloved concert series, now entering its 89th season in 2026, and the legacy of Stern Grove Festival as the nation's longest-running nonprofit music festival — bringing free live music to the Bay Area since 1938. We dive into the nuts and bolts of producing a large-scale nonprofit concert series, from the challenges of live events to the creative solutions that keep the festival thriving. Molly talks about the pride the team takes in stewarding Stern Grove's legacy, and how the organization uses its platform to support the broader live music and local business community in San Francisco. Molly also traces her path into live events — from producing a music festival while studying at the University of Illinois, to roles at MTV, AEG, Goldenvoice, and on the PR team at Coachella. We learn about Molly's 500 mile hike of the infamous Camino de Santiago in Spain which happened at a crossroads in her career and helped guide her to her current dream role, and how her goalkeeping and manifesting has steered her to achieve career and personal goals. This episode is full of fascinating info, great career advice, and lots of laughs.Molly Fremgen: LinkedIn | EmailStern Grove Festival: Facebook | Instagram | X/Twitter ––––––ADVENTURES IN VENUELANDFollow on Instagram, LinkedIn, Facebook, or X/TwitterLearn more about Event & Venue Marketing ConferenceMeet our team:Paul Hooper | Co-host, Booking, Branding & MarketingDave Redelberger | Co-host & Guest ResearchMegan Ebeck | Marketing, Design & Digital AdvertisingSamantha Marker | Marketing, Copywriting & PublicityCamille Faulkner | Audio Editing & MixingHave a suggestion for a guest or bonus episode? We'd love to hear it! Send us an email.

Last year's “best of” episode became the most downloaded in the history of the show for one reason: it gave event marketers a framework that actually changed how they worked.2025 took that conversation further.This special compilation pulls together the ideas Matt and Pablo hammered on all year—the ones that challenged how events are positioned inside organizations, how experiences are executed on the show floor, and why so many teams feel boxed in by budgets that don't leave room for strategy.You'll hear five shifts that defined event marketing in 2025, including:✅ Why events belong inside go-to-market strategy, not on the sidelines and how that changes how leaders see your work✅ How story, standards, and execution are becoming the real differentiators in a sea of sameness✅ The reality of the 41% problem: what it means for budgets, expectations, and how sophisticated teams engineer around itIf you're tired of fighting the same battles year after year, this episode is your next step forward.----------------------------------Connect with Pablo GonzalezLinkedIn: https://www.linkedin.com/in/pablotheconnector/  Connect with Matt KleinrockLinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/    Company: https://rockwayexhibits.com/   

Event marketers spent 2025 juggling pressure from every angle—proving impact, planning smarter, and building experiences grounded in what audiences actually want.With time shrinking, expectations rising, and noise everywhere, it became harder to know which strategies genuinely mattered and which ones were just… loud.This special Best-Of 2025 compilation brings together the episode moments that delivered clarity, direction, and results. These are the insights that resonated the most with event pros throughout the year.You'll learn:✅ The planning and measurement mindset that separates reactive execution from strategic leadership (Ep 157)✅ How to build event programs around human behavior, not checklists, so engagement feels natural and earned (Ep 158)✅ A pre-show tactics playbook that boosts attendance and relevance, even in crowded markets—with AI supporting (not replacing) human judgment (Ep 131)Press play for the perspective and strategy you'll want in your pocket heading into 2026.--------------------- Episode LinksEP 131 | AI & Events: The Playbook for Pre-Show Tactics & Better Engagement: https://emr.buzzsprout.com/2035112/episodes/16692463 EP 158 | From Event Planning to Event Marketing That Drives Growth: https://www.buzzsprout.com/2035112/episodes/17817006 EP 157 | Plan to Win: How Top Event Marketers Get Ahead for 2026: https://emr.buzzsprout.com/2035112/episodes/17780613 --------------------- Connect with Matt KleinrockLinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/  Company: https://rockwayexhibits.com/  

Send us a textIn this episode of Imperfect Marketing, host Kendra Corman dives into a common challenge many businesses face—getting people to actually register for events. From galas to webinars, it's easy to assume that a few social posts will do the trick. But as Kendra reveals, likes don't equal registrations, and engagement doesn't always lead to action.She shares a real-life client story that sparked this conversation—one where a business expected 150 signups but only had three, just two weeks before the event. Through this story, Kendra breaks down what went wrong and how to fix it.The Problem with Relying on Social MediaWhy social engagement doesn't translate to registrationsHow algorithms limit visibility even when people “love” your brandThe danger of assuming that posting equals invitingThe Power of Direct CommunicationWhy email marketing still delivers the highest ROIThe unmatched impact of showing up in someone's inboxHow physical invitations can cut through the noise of the digital worldWhy you own your email list, but not your social audienceCreating an Effective Event Promotion StrategyHow to balance social, email, and direct mail for maximum impactThe importance of storytelling and multiple touchpointsWhy you should think of event promotion as relationship building, not just announcement makingHow to plan and audit your 2026 event communications strategyKey Takeaways for MarketersStop treating social media as your main event driver—it's a support channelUse email to reach your audience where they actually take actionCraft a holistic plan that combines storytelling, repetition, and relevanceWhether you're planning your next gala, golf outing, or webinar, this episode is a wake-up call to rethink your promotional approach. Are you ready to turn your next event from under-attended to unforgettable? Tune in to learn how to create a strategy that connects—and converts.  Looking to leverage AI? Want better results? Want to think about what you want to leverage?Check and see how I am using it for FREE on YouTube. From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain. Watch here

We're off to the land of Oz as we chat with Christine Pileckas, the Director of Booking & Marketing at INTRUST Bank Arena in Wichita, Kansas. Christine, who recently celebrated her 15 year anniversary with the venue, gives us the lay of the land on the venue's place in the city, the city's place in the state, and how she juggles her roles at the arena. Recognized as one of the Top 20 busiest arenas in the world for their venue size, INTRUST Bank Arena is somewhat unique with its blended marketing and booking departments, which provide a synergy which help both excel. Hear how things are structured, what motivated Christine to add booking to her resume, some misconceptions about both sides of the industry, and how their approach helps them chase and market shows. We learn about how she got her start in live events, from a shifted major at West Chester University of Pennsylvania to an internship and starting role in New Jersey to her time in Wichita – Christine talks about how not being afraid to take risks and working for the job you want has led her to this point in her career. As we hit our 150th overall episode (119 main + 31 bonus) enjoy this conversation packed full of great career tips, fun marketing ideas and strategies, and lots of interesting information about the Air Capital of the World.Christine Pileckas: Facebook | Instagram | LinkedInINTRUST Bank Arena: Facebook | Instagram | X/Twitter ––––––ADVENTURES IN VENUELANDFollow on Instagram, LinkedIn, Facebook, or X/TwitterLearn more about Event & Venue Marketing ConferenceMeet our team:Paul Hooper | Co-host, Booking, Branding & MarketingDave Redelberger | Co-host & Guest ResearchMegan Ebeck | Marketing, Design & Digital AdvertisingSamantha Marker | Marketing, Copywriting & PublicityCamille Faulkner | Audio Editing & MixingHave a suggestion for a guest or bonus episode? We'd love to hear it! Send us an email.

The future of event marketing feels noisy—AI headlines, shifting attendee behavior, sustainability pressure, and a role that keeps expanding faster than the job description.Most event pros are expected to keep up, even as expectations rise and clarity doesn't. Is AI a threat or a tool? Are hybrid experiences still relevant? What skills matter now? And how do marketers prepare when the answers keep changing?In another EXHIBITORLIVE 2025 compilation, Coty Adams and Mollie Stahl ask industry leaders what the future really looks like. Their answers reveal the shifts worth paying attention to—and the ones that matter far less than the hype.Learn:✅ How the modern event marketer is becoming a data-driven strategist, not just an executor✅ Why sustainability is back with urgency, and how cost-effective choices are leading the way✅ How AI will support capacity and efficiency without replacing human insight or relationshipsListen in for the clarity, perspective, and grounded advice every event marketer needs heading into what's next.----------------------------------Connect With UsMatt Kleinrock: https://www.linkedin.com/in/matt-kleinrock-9613b22b/  Coty Adams: https://www.linkedin.com/in/cotykadams/ Mollie Stahl: https://www.linkedin.com/in/molliestahl/  Our Company: https://rockwayexhibits.com/   

We're headed north of the border to Hamilton, Ontario to chat with Nick DeLuco, Senior Vice President & General Manager of TD Coliseum. This is opening week for the venue, which will open after an extensive $300 million renovation by Oak View Group this Friday, November 21, with a kick off concert with Paul McCartney. We chat with Nick about the arena's place in the Golden Horseshoe market, Oak View Group's investment in the cutting-edge venue, and their music-first approach to the design and strategies. We talk about the balance of paying homage to the 40 year history while also blazing a new path with innovations – including unique floor level suites built into the lower bowl. As they approach their opening, we hear about how the team worked together on the project and their focus on being present during the busy opening week. Nick also walks us through his venueland history, from taking Sports Management in school and wanting to be a sports agent to an internship at his hometown venue in Sault Ste. Marie, Ontario to his first job post graduation in ticketing in Mississauga. We talk about his path to opening new buildings in Kingston and New Brunswick as well as his time spent in Edmonton overseeing live events. Enjoy this fun look behind the curtain as they prepare to open this venue while also enjoying great career advice, fun stories, and recommendations for your next visit to Hamilton.Nick DeLuco: LinkedInTD Coliseum: Facebook | Instagram | X/Twitter ––––––ADVENTURES IN VENUELANDFollow on Instagram, LinkedIn, Facebook, or X/TwitterLearn more about Event & Venue Marketing ConferenceMeet our team:Paul Hooper | Co-host, Booking, Branding & MarketingDave Redelberger | Co-host & Guest ResearchMegan Ebeck | Marketing, Design & Digital AdvertisingSamantha Marker | Marketing, Copywriting & PublicityCamille Faulkner | Audio Editing & MixingHave a suggestion for a guest or bonus episode? We'd love to hear it! Send us an email.

@thefowlhunter sits down this week and talks football, family and waterfowl with Jimbo Robinson, Managing Director of Event Marketing and Field Support, Ducks Unlimited Inc. Jimbo also shares with us all details regarding the most extensive and valued auction in the history of Ducks Unlimited. With potentially over one thousand items appraised at more than $1 million, the items offered in this sale far surpasses any one-time offering hosted by The World's Leader In Wetland's Conservation. Visit the website below for more information #enjoythejourney For more information on the annual auction: www.intothevault.org For more information on DU and their committmet to the sport we love, visit: www.ducks.org

In this episode, Kathy Taranto sits down with Karen Cobb, Marketing Director at AesthetiCare Medspa, to discuss the planning, strategy, and execution behind one of the most successful events in the aesthetics industry—the End of Summer Party/Annual Open House.Karen shares how this event has grown from small beginnings into a massive annual celebration, generating $3.7 million in revenue and 400+ new leads this year alone. From marketing and logistics to teamwork and follow-up, she walks through how the AesthetiCare team turns one week into a record-breaking success.Talking PointsThe story behind AesthetiCare's End of Summer PartyWhat it takes to plan a large-scale eventMarketing strategies that drive attendance and salesHow the team prepares for successPost-event follow-up and lessons learnedResources MentionedAesthetiCare Medspa MINT AestheticsCosmetic Physician Partners (CPP) Ad Links & MentionsOnline E-coursesEvents: Big, Small & Virtual E-courseSuperstar Staffing E-courseTuesday TrainingRenee John UniformsInterested in sponsoring the Making A (Multi) Million Dollar Medspa Podcast? We are opening up our sponsorship opportunities to select companies for the 2026 seasons. To inquire and learn more, email us at tori@mintaesthetics.com.

Just like your favorite venue ghost, we're back to bring you spine-chilling stories, spooky event info, and harrowing Halloween haunts to make all your nightmares come true!

Event marketers are some of the most capable professionals out there. They juggle strategy, logistics, leadership expectations, and ROI goals all at once.But the truth is, there's only so much they can control. Leadership decisions, last-minute changes, and competing metrics often leave them reacting instead of leading. And that constant pressure? It's what pushes even the best to the edge of burnout.In this episode, Princess Castleberry, CEO of Castleberry Global and creator of the Live, Lead, and Build Leverage™ Framework, joins Coty Adams to help event marketers reclaim their clarity and capacity. Princess breaks down how to identify your triggers, manage stress before it manages you, and lead with more confidence—even when you can't control every variable.Learn how to:✅ Recognize the triggers draining your capacity and turn them into data that drives better decisions✅ Build discipline and self-alignment when demands feel nonstop✅ Protect your energy and clarity so you can lead teams (and yourself) through high-pressure cyclesJoin us live to learn how to stop running on fumes and start leading with leverage.----------------------------------Connect with Princess CastleberryLinkedIn: https://www.linkedin.com/in/princesscastleberry/ Connect with usCoty Adams: https://www.linkedin.com/in/cotykadams/ Matt Kleinrock: https://www.linkedin.com/in/matt-kleinrock-9613b22b/  Our Company: https://rockwayexhibits.com/    

What if the key to entrepreneurial success isn't following a straight path, but embracing the unexpected turns along the way? In this episode of The Angel Next Door Podcast, host Marcia Dawood is joined by Madeline Reeves, a dynamic entrepreneur whose journey from aspiring pediatric oncologist to fintech leader and founder of Fearless Foundry challenges our assumptions about what it means to build a career—and a business—on your own terms.Madeline draws from her rich background in business development, creative consulting, and tech to share her experiences breaking into male-dominated industries and tackling challenges like workplace bias. Her story serves as a reminder that resilience, curiosity, and a willingness to rewrite the rules can shape not just businesses, but also lives.Throughout the episode, you'll hear practical insights on building authentic brands, leveraging strategic marketing, and thoughtfully integrating AI into creative processes. Madeline also dives into critical conversations around algorithmic bias and the importance of women shaping the future of technology. This is a must-listen for anyone looking for honest, actionable advice on modern entrepreneurship and the courage to do things differently. To get the latest from Madeline Reeves, you can follow her below!https://www.linkedin.com/in/madelinefearless/https://www.fearlessfoundry.com/ Sign up for Marcia's newsletter to receive tips and the latest on Angel Investing!Website: www.marciadawood.comDo Good While Doing WellLearn more about the documentary Show Her the Money: www.showherthemoneymovie.comAnd don't forget to follow us wherever you are!Apple Podcasts: https://pod.link/1586445642.appleSpotify: https://pod.link/1586445642.spotifyLinkedIn: https://www.linkedin.com/company/angel-next-door-podcast/Instagram: https://www.instagram.com/theangelnextdoorpodcast/Pinterest: https://www.pinterest.com/theangelnextdoorpodcast/TikTok: https://www.tiktok.com/@marciadawood

Take a trip to the Queen City as we talk to Tim Murray, Athletic Trainer for the Cincinnati Cyclones, the ECHL pro hockey team that plays at Heritage Bank Center. Tim tells us about the Cyclones, a ECHL minor league hockey team affiliate of the Toronto Maple Leafs (NHL) and Toronto Marlies (AHL), gives us an overview of the roles of an athletic trainer, and what a typical day is for him for home and away games. Learn what makes a good venue from his side of the industry, the differences of being an athletic trainer with different sports, and what he loves about hockey. Tim tells us what inspired him to pursue this career, and walks us through time in school at EKU (where he became friends with Paul) and Murray State, and his path that led him to his current role. We discuss competitive drive and how he has competed in different events and currently competes in CrossFit. Tim tells us about his work in spreading awareness for Dwarfism and #DwarfismAwarenessMonth (October) – using his platform to educate people and advocate for those who can't advocate for themselves. Enjoy this fascinating look into the athletic trainer side of the live events industry in this fun, educational episode.Tim Murray: Instagram | LinkedInCincinnati Cyclones: Facebook | Instagram | X/Twitter ––––––ADVENTURES IN VENUELANDFollow on Instagram, LinkedIn, Facebook, or X/TwitterLearn more about Event & Venue Marketing ConferenceMeet our team:Paul Hooper | Co-host, Booking, Branding & MarketingDave Redelberger | Co-host & Guest ResearchMegan Ebeck | Marketing, Design & Digital AdvertisingSamantha Marker | Marketing, Copywriting & PublicityCamille Faulkner | Audio Editing & MixingHave a suggestion for a guest or bonus episode? We'd love to hear it! Send us an email.

Event registrations are coming in later than ever- and for organizers of industrial auctions or executive education programs, that last-minute hesitation can make or break success. In this episode of the B2B Marketing Excellence & AI Podcast, host Donna Peterson dives into how marketers can adapt, creating campaigns that not only drive registrations but ensure people actually attend.Donna explains how email marketing remains the most dependable way to reach key decision-makers, especially when combined with AI to improve timing, segmentation, and message clarity. You'll learn how to build awareness early, craft value-based reminders, and simplify your calls-to-action so even the busiest professionals follow through.From understanding long approval chains to empowering your recipients to become your internal advocates, this episode shows how empathy, planning, and AI-supported consistency turn one-off promotions into campaigns that fill high-value events and strengthen long-term relationships.Key Takeaways You Can Implement Right Away:Start early. Launch your awareness campaign well before your deadline—auctions: 4+ weeks; education: 3–6 months.Educate, don't sell. Provide value that helps recipients make informed decisions and advocate internally.Use AI to assist. Let AI help you plan cadence, segment your list, and build cohesive message series.Make reminders cumulative. Each message should build momentum, not restart the story.Simplify every action. Clear buttons, short text, and visible deadlines ensure people act fast.Add empathy and consistency. Show genuine care — not pressure — so your audience trusts your brand.Episode Chapters:00:00 The new challenge: Late registrations & busy schedules02:00 Why high-value events need longer lead time and smarter planning05:30 Using email and AI to drive awareness, approval, and attendance10:00 The three pillars: Awareness, Reminders & Simplicity15:30 How to humanize your campaigns and guide decisions with empathy18:10 Closing thoughts & call to actionCall to Action:If your event campaigns aren't getting the results you need, it's time to slow down, plan smarter, and deliver value that earns trust. AI can help you stay consistent, but the heart of success is empathy and timing. *** Reach out to dpeterson@worldinnovators.comif you'd like help building a marketing strategy that builds relationships and/or AI training for individuals or full teams. *** Visit www.worldinnovators.comfor more resources on building stronger marketing and leadership strategies. *** Subscribe to the B2B Marketing Excellence & AI Podcast for weekly insights into marketing, leadership, and the future of AI.

What if the most powerful marketing strategy for your business isn't happening on social media, but in small rooms with 25-50 people?   This week, Eleanor is joined by CEO and co-founder of The Social Snippet, Kristina Bartold-Sorgota, who built a 7-figure agency with over 80 active clients using an unexpected approach: small, intimate events. She's mastered the art of building relationships first and letting business naturally follow, and she's here to tell you all about it.   If you're tired of constantly feeding the algorithm without seeing results, this episode will show you a different path to growing your business - one meaningful connection at a time. Tune in to discover why organic social media should be a lead nurture tool, not a lead generator, and how Kristina strategically leverages in-person networking to accelerate business growth. She shares her exact framework for choosing which events to attend, how she follows up without being salesy, and why she never makes a direct pitch, even when someone explicitly needs her services.   Get full show notes and more information here: https://safimedia.co/WO71   Connect with Eleanor on LinkedIn or Instagram: https://www.linkedin.com/in/eleanorbeaton/ https://www.instagram.com/eleanorbeaton/?hl=en

On our latest adventure we chat with Ritesh Patel, Co-founder and Co-CEO of Ticket Fairy, an advanced AI-native vertical SaaS platform built specifically for the live entertainment industry. Similar to the show How It's Made, we talk with Ritesh about what Ticket Fairy is and how it was turned into what it is today, such as: thinking of the concept, coding and developing, testing it on his own gigs, beta testing with his friends, pitching and selling investors, scaling the business and product, and continuing to enhance and grow the platform's capabilities. It's a fascinating look into an interesting industry platform and what goes into building a business. Additionally, Ritesh is the creator of LOCUS, which he originally started to promote shows in 2000 and revived in 2022 into what is now two multi-day annual festivals in Tulum and Bali. We talk through both events and how they allow him to continue to follow his passion for being a promoter, which was incubated by falling in love with the rave scene while in college in Bristol. Enjoy this interesting, educational episode that is steeped in a love for live events and exploring ways to make things easier for those that put them on.Ritesh Patel: Instagram | X/Twitter | LinkedInTicket Fairy: Facebook | Instagram | X/Twitter ––––––ADVENTURES IN VENUELANDFollow on Instagram, LinkedIn, Facebook, or X/TwitterLearn more about Event & Venue Marketing ConferenceMeet our team:Paul Hooper | Co-host, Booking, Branding & MarketingDave Redelberger | Co-host & Guest ResearchMegan Ebeck | Marketing, Design & Digital AdvertisingSamantha Marker | Marketing, Copywriting & PublicityCamille Faulkner | Audio Editing & MixingHave a suggestion for a guest or bonus episode? We'd love to hear it! Send us an email.

In this episode of The Kelly Roach Show, Kelly pulls back the curtain on the bold event innovations her team tested this year, and the strategies they're doubling down on for the future. From intimate mastermind retreats for multi-million-dollar CEOs to large-scale networking events designed to build community, Kelly shares exactly what worked, what didn't, and how you can apply these lessons to your own events. You'll learn 7 proven ways to elevate your event strategy, from pre-event networking to post-event asset sharing, and discover how to turn one-day experiences into year-round movements that grow your brand, strengthen your community, and maximize ROI. 10:00: Event innovations that worked: pre-event networking party, live podcasting stations, sponsor activations, headshots, and real-time content creation. 12:00: The 7 key innovations Kelly's team is doubling down on (pre-event networking, directories, post-event asset sharing, sponsor ROI training, post-event networking, pre-selling tickets, and year-round community building). 16:00: Why community-building is non-negotiable in the AI era and how events become movements, not moments. 19:00: Upcoming events you can attend Resources: Grab your early bird ticket to Called to Lead (October 2026): https://www.sandiglandt.com/called-to-lead  Learn more about our Legay Leaders Mastermind for $2M+ CEOs: https://programs.thebusinessadvisory.com/legacy-leaders  Follow Kelly on Instagram: https://www.instagram.com/kellyroachofficial/            Follow Kelly on Facebook: https://www.facebook.com/kelly.roach.520/w Connect with Kelly on LinkedIn: https://www.linkedin.com/in/kellyroachint/    .

We're headed to Rock Town for this episode as we chat with Cai Lane, Marketing Specialist for Little Rock Convention & Visitors Bureau. LRCVB, which is a destination marketing organization, also manages venues in the Central Arkansas Region, including Robinson Center, Statehouse Convention Center, First Security Amphitheater, and River Market Pavilions. Cai tells us about the city and about each of the venues their CVB manages. We learn about the culture and scene of Little Rock, which Travel + Leisure declared the most underrated city in the south. We dive into a day in the life with him, learning about his role with the venues, digging into buyer personas, and how he works with promoters to set realistic and stretch goals before making a comprehensive plan. From making Little Rock shine and promoting venues to his side businesses in real estate and recording music – you're bound to enjoy this episode, which is filled with infectious joy, fascinating information, and great BBQ recommendations.Cai Lane: Instagram | LinkedInLittle Rock Convention & Visitor's Bureau: Facebook | Instagram | LinkedIn ––––––ADVENTURES IN VENUELANDFollow on Instagram, LinkedIn, Facebook, or X/TwitterLearn more about Event & Venue Marketing ConferenceMeet our team:Paul Hooper | Co-host, Booking, Branding & MarketingDave Redelberger | Co-host & Guest ResearchMegan Ebeck | Marketing, Design & Digital AdvertisingSamantha Marker | Marketing, Copywriting & PublicityCamille Faulkner | Audio Editing & MixingHave a suggestion for a guest or bonus episode? We'd love to hear it! Send us an email.

Have you ever thought about running an event in space? Yeah… me neither—until today.In this episode, I sit down with Brody Lee, an entrepreneur who turned a near-death experience into a mission to change the world through human connection. From selling fake hall passes in high school to closing $20k at his very first (one-person!) event, Brody's journey is nothing short of wild.We dive into how events aren't just about selling from the stage—they're about curating transformational experiences that respect the real costs people pay to show up: their money, time, and relationships. Brody breaks down why treating your attendees like ATMs is a losing game, how he built (and walked away from) a $3.5M business, and why he's now aiming for a billion-dollar moonshot with events that could literally take us to the stars.If you've ever wondered how to create meaningful, profitable events—or if you just need a reminder of what's possible when you refuse to quit—this is an episode you'll want to grab a front-row seat for. What You'll Learn:How a life-changing wake-up call set Brody on the entrepreneurial pathThe surprising $20k lesson from his very first event (with one attendee)Why most events fail—and how to make yours unforgettableThe “conversion content” approach that inspires people to work with you (without pressure tactics)Why hugs matter more to your business than you thinkBrody's audacious plan to run a philanthropic event… in space Chapters00:00 Welcome & Space Conference Joke00:38 Brody's Wake-Up Call: Overdose to Clarity02:40 Starting His First Business After Tony Robbins Event05:01 The One-Person Event That Made $20K06:47 Lessons on Empty Rooms & Event Marketing07:49 From Apple to $1.3M in Year One08:55 Scaling, Burning Out & Walking Away from $3.5M11:15 Why Most Events Fail (and How to Fix Them)13:50 Respecting the True Cost of Attending Events15:43 Selling with Impact (Not Pressure)19:25 Tony Robbins as the Gold Standard of Events21:03 Why Virtual Can't Replace Hugs & Hallway Connections22:39 The Future of Events: AI, Impact & Revolution24:41 Project Orelis: A $10B Event in Space26:45 Brody's U.S. Bucket List & Travel Goals27:29 Wrap-Up & Call to Action

In this episode of the Inner Edison Podcast, host Ed Parcaut sits down with David Sauers, CEO and co-founder of Royal Restrooms and passionate supporter of local festivals across the Southeast. David shares his inspiration for launching a new podcast, “Elevated Eventure,” designed to spotlight the passionate individuals and incredible stories behind small-town events like the Moon Pie Festival and the National Banana Pudding Festival. Ed and David go deep on the value of podcasting as a platform, why consistency is key, and the importance of standing out—whether it's turning purple restrooms into a unique studio or sharing genuine stories from festival organizers. You'll also hear practical tips on getting started with podcasting, including the latest in AI tools, building a recognizable brand, and the lessons learned from failures along the way. Whether you're thinking about starting your own podcast, love hearing stories of entrepreneurial journeys, or are curious about the power of niche communities, this episode is packed with insights and inspiration. Tune in for a lively conversation full of actionable advice, behind-the-scenes tales, and a reminder that every great accomplishment often starts with a leap of faith—and a willingness to learn from mistakes. **Contact Ed Parcaut:** -