Podcasts about Event marketing

We're back in the city that's so nice they named it twice, the financial capital of the world – New York City. On this episode we chat with Joyce Leveston, CEO of New York Convention Center Operation Corporation (NYCCOC), which oversees the Javits Center, one of the busiest convention centers in the world. Resting right on the Hudson River, on the west side of Manhattan, Joyce tells us about numerous features that make Javits Center unique. In addition to its expansive convention space, it also has a farm where they grow over 60 crops and a 6.75 acre green roof which serves as a habitat for 72 different bird species and houses nine beehives. We talk about what makes convention centers unique compared to other live event venues, and Joyce's passion for the convention side of the industry. We talk about her career path, from San Diego, Houston, Miami, Washington D.C., Boston, and then Philadelphia, before landing in New York City. Joyce explains what makes good hospitality, and how important it is to treat venues like your home and make them inviting for guests. This may be our first convention center specific guest, and you'll love it as it's packed with great advice, fascinating information, and fun stories.Joyce Leveston: LinkedIn | EmailJavits Center: Facebook | Instagram | X/Twitter ––––––ADVENTURES IN VENUELANDFollow on Instagram, LinkedIn, Facebook, or X/TwitterLearn more about Event & Venue Marketing ConferenceMeet our team:Paul Hooper | Co-host, Booking, Branding & MarketingDave Redelberger | Co-host & Guest ResearchMegan Ebeck | Marketing, Design & Digital AdvertisingSamantha Marker | Marketing, Copywriting & PublicityCamille Faulkner | Audio Editing & MixingHave a suggestion for a guest or bonus episode? We'd love to hear it! Send us an email.

For additional resources for #eventprofs visit www.productionvaluematters.com Matthew sits down with Nicola Kastner, powerhouse CEO of the exclusive Event Leaders Exchange (ELX), to uncover what's really shaping event strategy in 2025. From navigating economic turbulence to adapting to global policy shifts, they dive into the biggest challenges—and the smartest strategies—event leaders need to know. Get ready for sharp insights, bold predictions, and practical takeaways to help you deliver high-impact events, even when budgets tighten and uncertainty looms.

Music City welcomes us back as we head to Nashville to chat with Dustin Turner, Music Marketing Executive at Creative Artists Agency (CAA). Dustin walks us through his day to day, and explains how CAA often functions as a bridge between promoters and management teams, working with the artist teams to figure out what the creative is going to look like, and strategizing on ways they can work with venues to make sure tours are successful. Dustin tells us about the many advantages of being based in Nashville while also enjoying close collaboration with their offices in Los Angeles and New York. We dive into some shop talk, discussing marketing strategies, trends and future predictions, and how venues can better support tours. Dustin talks to us about how he got his start in live events, from setting up tents for Clear Channel Radio in San Antonio, to roles at various venues, Live Nation in Florida, Feld Entertainment in Philadelphia, and ultimately moving to Nashville to join AEG Live before moving to his current role with CAA. We discuss how those experiences have taught him valuable lessons, given him a great perspective on all sides of the industry, and instilled the importance of networking and building connections. You'll love this fun episode that is full of great career advice, fun stories, and some Nashville recommendations.Dustin Turner: LinkedIn | Instagram | FacebookCAA Music: Instagram ––––––ADVENTURES IN VENUELANDFollow on Instagram, LinkedIn, Facebook, or X/TwitterLearn more about Event & Venue Marketing ConferenceMeet our team:Paul Hooper | Co-host, Booking, Branding & MarketingDave Redelberger | Co-host & Guest ResearchMegan Ebeck | Marketing, Design & Digital AdvertisingSamantha Marker | Marketing, Copywriting & PublicityCamille Faulkner | Audio Editing & MixingHave a suggestion for a guest or bonus episode? We'd love to hear it! Send us an email.

Let's talk about two of the most powerful—yet often siloed—strategies in marketing today: content and events. Most companies treat these as separate efforts: content marketing fuels SEO and thought leadership, while events are all about networking and brand exposure. But what if combining the two could do more than just double your results—what if it…

In this episode, Dan Han reveals how to transform your marketing events from forgettable to unforgettable using the Teach to Sell method. Whether you're hosting a live seminar, a charity drive, or an industry conference, Dan breaks down the exact steps to turn trust into transactions. He shares the story of a Christmas tree event that generated over $70,000 in closed business—and how you can use this same strategy to build deep, profitable relationships. Learn the secret behind why one handshake is worth three hours of content, how to plan impactful events, and why real-world connection still reigns supreme in a digital world.What you'll learn on this episodeHow to use Teach to Sell at live or virtual events to build trust and authorityWhy charity events create deep community ties and long-term businessThe ROI math behind an annual Christmas tree giveaway (and why it still works)How to make your audience feel seen, heard, and ready to take actionThe difference between passive content and real engagementWhy you need to be the one hosting the room, not just showing up in itHow event-based marketing can replace thousands in ad spendExamples of events across industries that drive real resultsThe long-tail value of becoming a household traditionWhy starting small today can lead to exponential growth tomorrowResources mentioned in this episodeTeach to Sell Curriculum – Learn how to influence with integrity by teaching instead of pitching.CPI Community – Get support, training, and real estate coaching to create Consistent and Predictable Income.HighLevel CRM – Dan's preferred platform for nurturing leads from event registrations to closings. To find out more about Dan Rochon and the CPI Community, you can check these links:Website: No Broke MonthsPodcast: No Broke Months for Salespeople PodcastInstagram: @donrochonxFacebook: Dan RochonLinkedIn: Dan Rochon

We're headed to Edmonton for this episode, home of the Oilers, to catch up with Chris Ng-Muk-Yuen, Marketing Manager for Rogers Place and ICE District. Chris tells us about the venue and surrounding district, and its place in the city and approach to engaging with fans. Fresh off the Edmonton Oilers' run to the Stanley Cup Finals last season, learn how the team and venue are capitalizing on the success, enhancing their fan experience, and bringing the city together in ICE District. Chris, who manages social media for both venues among numerous other tasks, breaks down their approach for each social platform, and we discuss when is the best time to invest time and effort into new platforms. Learn how he caught the photography bug and what he enjoys about being one of the venue's house photographers. We talk about Chris' entry into live events through an internship as a business analyst which led to roles in ticketing, sponsorship, and his current role in marketing. Chris gives some advice for young people entering the industry, as we discuss tips and the importance of a passion for events. From chats about the NHL bubble to his love of traveling to early planning for venue anniversaries – there's a little of everything in this fun episode!Chris Ng-Muk-Yuen: Instagram | LinkedInRogers Place:  Instagram | Facebook | X/Twitter ––––––ADVENTURES IN VENUELANDFollow on Instagram, LinkedIn, Facebook, or X/TwitterLearn more about Event & Venue Marketing ConferenceMeet our team:Paul Hooper | Co-host, Booking, Branding & MarketingDave Redelberger | Co-host & Guest ResearchMegan Ebeck | Marketing, Design & Digital AdvertisingSamantha Marker | Marketing, Copywriting & PublicityCamille Faulkner | Audio Editing & MixingHave a suggestion for a guest or bonus episode? We'd love to hear it! Send us an email.

Tired of hosting client events that feel great but lead nowhere? Micro-events change the game. Create intimate, high-impact experiences tailored to your best clients' passions that actually deepen engagement and accelerate referrals. - Small groups (under 12 people) = deeper connections- Plan 4-6 months ahead for high-touch engagement- No sales pitches—just meaningful experiencesFrom Porsche racing for adrenaline seekers to hands-on pottery for engineers, these curated events create an environment where unsolicited referrals are a natural outcome without awkward asks.Connect with us: Matt Middleton on LinkedInFuture ProofCandice Carlton on LinkedInWant to learn more…Visit ficommpartners.com

Ever wonder how someone goes from organizing massive conferences to helping service business owners stand out with their words? In this episode, V shares the real story—how years of getting leads, styling personal brands, and blogging weekly turned into a podcast that's all about messaging, lead generation, and helping you grow in a smarter, simpler way. You'll hear about her “oh crap” moment, what personal branding really means in 2025, and why she's so obsessed with helping people like you communicate better, attract clients, and finally feel seen. And if you've ever felt like no one knows you exist? This one's for you. _______________________ *If this episode inspired you, take a screenshot of you listening and post it to your Instagram Stories. Tag us @veronicadipolo @brandingmomentum to spread the word, and don't forget to leave a review on Apple Podcast  ______________________   Want more exclusive content daily?   ✦ Get V's daily emails with fresh insights, behind-the-scenes, and strategies that don't make it to the podcast. Message “DAILY” on IG @veronicadipolo or join me at https://www.veronicadipolo.com/insider ✦ Follow Us on Instagram + TikTok: @brandingmomentum Instagram and @brandingmomentum TikTok. ✦ Learn more or work with us at veronicadipolo.com

Building Powerful Connections Through Events & Networking

Sometimes you get 6 months to plan an event.Sometimes your VP drops a booth on your desk and says, “We need to be there in 30 days.”In this conversation, Matt and Pablo walk through how to make smart, fast decisions that still move the needle. It's not about doing everything—it's about doing the right things, fast.Expect to learn:✅ How to avoid overspending (or underdelivering) when timelines are tight✅ How to set realistic expectations (and when to skip the booth entirely)✅ What to prioritize: graphics, messaging, engagement (and how to keep it simple)✅ Guerrilla strategies, pre-show offers, and how to make noise with limited time and spendListen now—because even with 30 days, you can still show up strong.----------------------------------Connect with Pablo GonzalezOn his LinkedIn: https://www.linkedin.com/in/pablo-gonzalez-4333b42/ Connect with Matt KleinrockOn his LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/ Our Company: https://rockwayexhibits.com/ 

Send us a textIn this week's episode of Coffees & Content, I'm joined by the amazing Amy Dickinson – event strategist, marketing expert, and the founder of The Social Summit – Australia's first conference built specifically for content creators, marketers, and brands.If you've ever thought about launching your own event or building a stronger in-person community around your brand, this episode is going to be your new go-to guide.Amy breaks down exactly how she used strategic marketing, content planning, and social media collaborations to turn an idea into a sold-out event with 400+ attendees – and why she didn't rely on expensive Meta ads to make it happen.From working with micro-influencers to curating the perfect speaker lineup, we're diving deep into the real work behind building an in-person event that actually converts and creates long-term momentum.Inside this episode, we're talking all things:✨ How to market an in-person event using social media ✨ Smart strategies to drive ticket sales (even with a small audience) ✨ The exact tools Amy used to build pre-launch hype ✨ Creating meaningful community – before, during, and after your event ✨ What makes a speaker lineup truly shareable ✨ Mistakes to avoid when planning your first event ✨ The power of merch, micro-influencers, and behind-the-scenes marketing ✨ How to make your event content go further (think: user-generated content on autopilot)Whether you're a small business owner, a content creator, or a digital marketer wanting to bridge the online-to-offline gap, this conversation will leave you full of ideas, action steps, and so much inspiration.—

In this interview, Meghan Kirsch, an Emmy and James Beard award-winning media executive, shares her experience of transitioning from B2C to B2B marketing. The conversation focuses on how to apply consumer-focused strategies to a business environment, emphasizing that at the end of the day, you're still communicating with people. Meghan stresses the importance of humanizing B2B interactions and bringing creativity to what is often perceived as a dry, corporate space.

Let's talk premium! On this episode of Adventures In Venueland we head back to California and chat with Michele Kajiwara, Senior Vice President, Premium Business & Events at Crypto.com Arena and AEG, and the 2024 WISE Woman of the Year. Michele oversees the sales and service of premium seats, suites, lounges, and hospitality spaces - supporting the various tenant teams (Los Angeles Lakers, Los Angeles Kings, and Los Angeles Sparks) and touring events while operating quasi independently and reporting directly to AEG. She talks about their close relationship with booking and marketing and the role touring shows play in boosting value for members while increasing retention. We talk about hosting residency shows, the relationship between LA venues, and the impact live events have on clients and the people connected with them. Michele tells us about her career journey, from attending Cal State Long Beach and University of Southern California to jobs in Lake Tahoe, New York City, and LA with numerous trips in between. She provides some amazing perspective and career advice – including the importance of travel and how sabbaticals have helped recenter her and provide new perspective at key points in her life. From fun stories to a great work/life harmony discussion, you'll love this episode that may inspire you to explore that next career challenge.Michele Kajiwara: LinkedIn | EmailCrypto.com Arena: Facebook | Instagram | X/Twitter ––––––ADVENTURES IN VENUELANDFollow on Instagram, LinkedIn, Facebook, or X/TwitterLearn more about Event & Venue Marketing ConferenceMeet our team:Paul Hooper | Co-host, Booking, Branding & MarketingDave Redelberger | Co-host & Guest ResearchMegan Ebeck | Marketing, Design & Digital AdvertisingSamantha Marker | Marketing, Copywriting & PublicityCamille Faulkner | Audio Editing & MixingHave a suggestion for a guest or bonus episode? We'd love to hear it! Send us an email.

Event marketers create incredible experiences, but too often, their role feels undervalued and stagnant. Promotions are unclear, budgets get cut first, and without a clear path to leadership, event marketing can feel like a dead end. If you're not seen as a strategic player—driving revenue, influencing pipeline, and aligning with marketing and sales—you risk being sidelined.In this episode, Matt Kleinrock sits down with Pablo Gonzalez to tackle the real career potential for event marketers, breaking down how to go beyond logistics and execution to become a strategic force within an organization.✅ How to earn a seat at the table and prove event marketing's business impact.✅ Career growth paths: where event marketers can go next.✅ Why great execution gets noticed and how to turn it into bigger opportunities.If you've ever wondered about your next step in event marketing, this is the conversation you need to hear.----------------------------------Connect with PabloOn his LinkedIn: https://www.linkedin.com/in/pablo-gonzalez-4333b42/ Connect with MeOn my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/ On my Company: https://rockwayexhibits.com/ 

"Wir sind kein Sponsor, sondern Gesundheitspartner." Die Techniker ist im Sport aktiv und folgt dabei einer Devise: Underrated Sportarten statt Breitensport. Das Engagement reicht von Bouldern über E-Sport bis Kleinfeldfußball (Baller League & Icon League). Wer jetzt denkt, das primäre Partnerschafts-Ziel der Krankenkasse lautet, neue Mitglieder zu gewinnen, liegt falsch. Denn der TK geht es vor allem um eins: Die Sympathie der jungen Zielgruppe. Ist das ein gesunder Sponsoring-Weg? Wie hat es die TK geschafft, ihre Gaming-Partnerschaften durch den E-Sports Winter zu bringen? Wodurch werden die Aktivierungen bei Eintracht Spandau und dem FC OneFootball zu Best Cases? Und was machen Kooperationsevents wie das Health Bells Festival mit dem FC St. Pauli so besonders? "Wir wollen sehr spitz sein in der Kommunikation und genau die Leute erreichen, die wir uns vorstellen." Unser Gast Bruno Kollhorst, Leiter Kooperations- und Eventmarketing bei Die Techniker Unsere Themen 23 Jahre bei der TK: Von Social Media bis Sponsoring Anfänge des E-Sport-Engagements Was macht die TK anders als andere Brands? Partner der Baller League, Icon League und bald Kings League? Best Cases: Eintracht Spandau & FC OneFootball Innovative Aktivierung: Health Bells Festival beim FC St. Pauli Welche Kriterien sprechen für eine Partnerschaft? Ausblick: Neue Engagements in Trendsportarten? Zum Blogartikel: https://sportsmaniac.de/episode488 Unsere Empfehlungen Promotet Eure Stellen: https://sportsmaniac.de/stellenanzeige Abonniert das Weekly Update: https://sportsmaniac.de/wu Unser Partner (Anzeige) GIPEDO: Gute Nachrichten für alle Vereine! Unser Partner GIPEDO digitalisiert und automatisiert alle Prozesse in euren Matchday Operations – von der Werbemittelverwaltung bis zur finalen Ausspielung. Das bedeutet: Gesteigerte Effizienz, verbesserter Service, maximale Flexibilität! 10 Clubs der 1. und 2. Bundesliga setzen bereits auf GIPEDO – darunter Bayer 04 Leverkusen. Das Besondere: Für euch als Podcast-Hörer gibt es ein exklusives Angebot! Wer sich mit dem Verweis auf den Podcast bei Trisha Jürgens (trisha@gipedo.io) meldet, kann GIPEDO zwei Monate kostenlos testen! Unser Kontakt Folge Sports Maniac auf LinkedIn, Twitter und Facebook Folge Daniel Sprügel auf LinkedIn, Twitter und Instagram E-Mail: daniel@sportsmaniac.de Wenn dir gefällt, was du hörst, abonniere uns gerne und empfehle uns weiter. Der Sports Maniac Podcast ist eine Produktion unserer Podcast-Agentur Maniac Studios.

Why Care About Event Marketing | Down Payment the Podcast for Used Car Dealers S4 E9Don't miss an episode! Subscribe to Down Payment now!Visit all our sites at YouTube - @DownPaymentPodcastYouTube - @cardealeru5061X - @DownPaymentPodInstagram - @DownPaymentPodcastDon't forget to like and subscribe!

Put on your shades and pull back that convertible top because we're headed to Los Angeles for this episode where we chat with Alex Hodges, Chief Executive Officer of Nederlander Concerts. Alex, who is in the Georgia Music Hall of Fame, recipient of the T.J. Martell Foundation's “Spirit of Excellence” Award, and recipient of the SEVT Lifetime Achievement Award, has decades of experience in all aspects of the live event industry. After we discuss Nederlander Concerts and the numerous venues they work with, we learn how Alex developed a passion for the industry, from seeing shows as a kid at Fox Theatre in Atlanta to booking bands with his college fraternity brother at Mercer University. We talk about his time as an agent, representing emerging artists at the time such as Otis Redding, The Allman Brothers Band, The Police, and many more, as well as founding Paragon and Empire Agencies. He tells us about his time as the personal manager for Gregg Allman and Stevie Ray Vaughan before joining Nederlander Concerts the first time, working at House of Blues Concerts, and then returning back to Nederlander Concerts. Alex provides an incredible perspective of the industry over the years and how things have evolved – imparting advice and valuable insight into an ever-changing landscape. You'll love this episode with this legendary trailblazer that is chock full of amazing stories, great career tips, and plenty of laughs.Alex Hodges: EmailNederlander Concerts: Facebook | Instagram | X/Twitter ––––––ADVENTURES IN VENUELANDFollow on Instagram, LinkedIn, Facebook, or X/TwitterLearn more about Event & Venue Marketing ConferenceMeet our team:Paul Hooper | Co-host, Booking, Branding & MarketingDave Redelberger | Co-host & Guest ResearchMegan Ebeck | Marketing, Design & Digital AdvertisingSamantha Marker | Marketing, Copywriting & PublicityCamille Faulkner | Audio Editing & MixingHave a suggestion for a guest or bonus episode? We'd love to hear it! Send us an email.

On this week's episode of the Marketing Stir Podcast, Janis Fratamico from DXC Technologies joins Ajay and Vincent to discuss B2B, and Event Marketing strategies for a fortune 500 Technology company.

We're headed to the Garden State for this episode and talking with Michelle McCarthy, Founder & CEO of MCC Marketing Group. Michelle, who is based in Jersey City in the New York City market, tells us about her experience with launching her business and the excitement and challenges that come along with it. She emphasizes the importance of a strong network and tells us about some of her recent clients, including David Gilmour's sold out US tour, the Rock The Country festival series, and a sold-out reunion performance featuring the original Broadway cast of Anastasia, The Musical at Lincoln Center. She talks about her love of music and other passions which drive her and her focus of optimizing results and maximizing campaigns for her clients. We talk with Michelle about her career journey, which began in County Cork, Ireland, where she did marketing and promotions for arts festivals before moving to Dublin to work with Hot Press magazine and the Dublin Theatre Festival, eventually overseeing marketing for the RTÉ Concert Orchestra. Her work there led her to New York City, where she promoted shows at Lincoln Center and Carnegie Hall before going on to spearhead marketing strategy for live entertainment at Prudential Center and Madison Square Garden Entertainment. You'll love all the great tips and conversations in this episode such as advice for those considering starting their own agency, the value of time off in recentering your path, and plenty of fun stories speckled throughout.Michelle McCarthy: LinkedIn | EmailMCC Marketing Group: Facebook | Instagram | LinkedIn ––––––ADVENTURES IN VENUELANDFollow on Instagram, LinkedIn, Facebook, or X/TwitterLearn more about Event & Venue Marketing ConferenceMeet our team:Paul Hooper | Co-host, Booking, Branding & MarketingDave Redelberger | Co-host & Guest ResearchMegan Ebeck | Marketing, Design & Digital AdvertisingSamantha Marker | Marketing, Copywriting & PublicityCamille Faulkner | Audio Editing & MixingHave a suggestion for a guest or bonus episode? We'd love to hear it! Send us an email.

For additional resources for #eventprofs visit www.productionvaluematters.com In this episode of Production Value Matters, host Matthew Byrne interviews Jillian Ruiz, Head of Global Marketing and Events at Behavox. With nearly fifteen years of experience in strategic management and marketing of experiential events, Jillian shares insights on scaling event marketing in a high-growth SaaS environment, integrating product-led growth strategies, and developing effective content strategies that drive engagement.

Right on the edge of the Chesapeake Bay, join us for a visit to wonderful Baltimore as we chat with Aly Katz, Brand Manager for CFG Bank Arena, an Oak View Group facility. Aly talks about her role at the venue, where she oversees three key areas: back of house (artist gifting, crew activities, promoter relations), front of house (fan activations, photo ops), and social media (branding, aesthetic, graphic strategy, content creation). Hear how she honors the legacy of the venue, which originally opened in 1962, while also highlighting its amazing new amenities since its recent, game-changing renovation. We dive into some of her favorite activations for touring crews and talent, from regular puppy parties working with rescues to pop-up flash tattoos to unique venue merch. She tells us about her commitment to working with local and minority-owned businesses for artist gifts to make them more personal and unique while showcasing local talent. We hear about Aly's career history, from working at an EDM venue in Washington D.C. to managing logistics and a merchandising business for content creators. She shares insights on what she's learned on the content creator side and offers tips on making the best pitches. If you like puppies, coloring books, creative ideas, and fun stories, you'll definitely love this episode.Aly Katz: Instagram | LinkedIn | EmailCFG Bank Arena: Facebook | X/Twitter | Instagram ––––––ADVENTURES IN VENUELANDFollow on Instagram, LinkedIn, Facebook, or X/TwitterLearn more about Event & Venue Marketing ConferenceMeet our team:Paul Hooper | Co-host, Booking, Branding & MarketingDave Redelberger | Co-host & Guest ResearchMegan Ebeck | Marketing, Design & Digital AdvertisingSamantha Marker | Marketing, Copywriting & PublicityCamille Faulkner | Audio Editing & MixingHave a suggestion for a guest or bonus episode? We'd love to hear it! Send us an email.

For additional resources for #eventprofs visit www.productionvaluematters.com Matthew's back for The AV Advisor! Today he breaks down the four essential output categories that every event should measure: sentiment, data, business objectives, and content. He explains why focusing on results rather than processes is crucial for event success, and provides practical methods for measuring each output category.

This is Derek Miller of the Salt Lake Chamber with your Utah Business Report. Mobly, Inc., a rising innovator in event marketing technology, has closed a $4.3 million dollar seed funding round, co-led by Jump Capital and Eniac Ventures, with contributions from Peterson Ventures and other notable investors. This funding will accelerate Mobly's mission to revolutionize event marketing by enabling smarter lead capture, data-driven engagement, and streamlined workflows. Mobly's platform transforms the industry by reducing the average “Speed to Lead” from 11 days to minutes, empowering marketing and sales teams to efficiently manage event-driven campaigns. The company plans to enhance its platform with new features, integrations, and partnerships to expand its reach. To learn more, visit the Mobly website. The Salt Lake Chamber. We Stand as the Voice of Business. Originally aired: 2/7/25

For additional resources for #eventprofs visit www.productionvaluematters.com In this episode of Production Value Matters, Matthew interviews Jeremy Youett, Head of Proprietary Events at Atlassian. Jeremy shares valuable insights on balancing creativity with budgetary constraints, selecting strategic partnerships, and measuring event success through both business impact and audience engagement metrics.

Have big dreams about what it's going to look like when you launch your next offer or business? Well then it's time to host a GRAND opening. Mouthy bartender turned mouthy millionaire in her first year, Nicole Cherie Hesse has lots of unpopular unicorn opinions to share…Anything but conventional, Nicole paved a path to seven figures using existing skills from her colorful life as a kick-ass bartender. By repositioning what she already knew into the online coaching industry, she catapulted to the 1% overnight.This podcast details the adventures she's had along the way and is sprinkled with helpful AF unicorn hacks to help you to follow in her unicorn hoof prints.Whether you are a bartender who wants to unlock another revenue stream or an experienced entrepreneur looking to scale to six figure months, Nicole will f*ck you up in all of the best ways. Take off your pants and get your ass to the podcast this and every week to level up and crush your unicorn goals. Join her FB group to fully immerse yourself in Wonder World and RSVP for the upcoming Marketing Masquerade Masterclass, your future self will thank you…Join the group and RSVP to the upcoming ⚜️Marketing Masquerade ⚜️UNICORN CLIENT ATTRACTION SECRETS  For even more money-making strategies, hop on over to the Facebook group! Ready to attract unicorn clients!? Book a call with the Wonder Team!And as always, for more trouble go to Real Unicorns Don't Wear Pants!

It's Episode 100 and we're running it all the way back to Episode 1 by having back on our first return guest – Nina Jackson, Director of Marketing & Public Relations at NRG Park, an ASM Global managed property in Houston, TX. Nina oversees marketing and PR at NRG Park, a 300 acre sports and entertainment complex that hosts over 500 events and over 5.5 million people a year – which includes NRG Stadium (home to Houston Texans and Houston Livestock Show & Rodeo), NRG Center (1.4 million square foot exhibition center), NRG Arena, and 26K onsite parking spaces which are also used for events. After catching up with Nina about the last four years since we had her on as a guest, we talk about team building, hiring tips, and how to create a great culture in the workplace. We learn about how NRG Park venues support and provide for the community outside of hosting events and chat through current challenges facing live event marketers. To know Nina is to love her and she's truly one of our all time favorite people and guests. You're sure to love this episode brimming with fun stories, a discussion about hosting the Beyoncé Bowl, and lots of laughs.Nina Jackson: LinkedIn | EmailNRG Park: Facebook | Instagram | X/Twitter ––––––ADVENTURES IN VENUELANDFollow on Instagram, LinkedIn, Facebook, or X/TwitterLearn more about Event & Venue Marketing ConferenceMeet our team:Paul Hooper | Co-host, Booking, Branding & MarketingDave Redelberger | Co-host & Guest ResearchMegan Ebeck | Marketing, Design & Digital AdvertisingSamantha Marker | Marketing, Copywriting & PublicityCamille Faulkner | Audio Editing & MixingHave a suggestion for a guest or bonus episode? We'd love to hear it! Send us an email.

For additional resources for #eventprofs visit www.productionvaluematters.com In this episode of Production Value Matters, our panel is back to dive into the must-attend industry events and how to make the most of them. From selecting the right conferences to maximize your ROI to balancing industry-specific and unexpected non-endemic events, we've got you covered. Tune in to get insider tips on leveling up your event strategy and staying ahead of the curve!

For additional resources for #eventprofs visit www.productionvaluematters.com In this episode of Production Value Matters, host Matthew Byrne interviews Chelsea Freeborn, founder of Freeborn Productions and event consultant at MetabaseQ. With a background in psychology and event marketing, Chelsea shares insights on using psychological principles to create more engaging and effective event experiences, from trade show booths to corporate conferences.

Put on your party hat, grab some champagne, and meet us in The Big Apple! For this special episode we ring in 2025 by taking a look at the most viewed event worldwide – New Years Eve in Times Square, New York City. We talk with Damian Santucci, SVP of Production & Operations at Times Square Alliance, a non-profit business improvement district (BID) that works in partnership with the city and surrounding businesses to manage Times Square and produce events. We learn about Damian's background of working with the New York Knicks and Madison Square Garden before moving to his current role fifteen years ago and the big differences from an indoor event versus one in Times Square. With a load-in beginning just after Christmas in a space that never closes and is visited by around 400,000 people daily, hear what goes into setting up and putting on this incredible event that is streamed on thirty networks nationally and hundreds throughout the world. We learn all kinds of fun facts and numbers as Damian tells us about staffing, how the confetti system works, clean up, and of course… the iconic ball. Enjoy this fun episode that will make you further appreciate the logistics of this iconic event and may inspire you to visit the city sometime to see it in-person.Damian Santucci: LinkedInTimes Square Alliance: Facebook | Instagram | LinkedIn ––––––ADVENTURES IN VENUELANDFollow on Instagram, LinkedIn, Facebook, or X/TwitterLearn more about Event & Venue Marketing ConferenceMeet our team:Paul Hooper | Co-host, Booking, Branding & MarketingDave Redelberger | Co-host & Guest ResearchMegan Ebeck | Marketing, Design & Digital AdvertisingSamantha Marker | Marketing, Copywriting & PublicityCamille Faulkner | Audio Editing & MixingHave a suggestion for a guest or bonus episode? We'd love to hear it! Send us an email.

Happy New Year Venuelanders!

For additional resources for #eventprofs visit www.productionvaluematters.com This holiday season we're reviving some of our best episodes from 2024! In this episode, Matthew interviews Liz Lathan, co-founder and CMO of The Community Factory. They discuss the evolution from traditional corporate events to community-centric experiences. Liz shares insights on the Community as a Service model, the importance of facilitated networking, and strategies for creating meaningful connections in business events.

This week on The Lawman's Lounge, we're getting granular with grassroots marketing and community impact!

For additional resources for #eventprofs visit www.productionvaluematters.com This holiday season we're reviving some of our best episodes from 2024! In this episode, host Matthew Byrne interviews Fransiska Weckesser, CEO and co-founder of The Very Creative Firm in LA. With experience spanning from the Netherlands to Shanghai and now Hollywood, Fransiska shares insights on creative event production, client relationships, and maintaining artistic vision while meeting business objectives.

Philipp Westermeyer, Gründer von OMR, teilt spannende Einblicke in die Entwicklung seines Unternehmens und reflektiert über Trends, Herausforderungen und Highlights des Jahres. In dieser Episode erfährst du: Die Zukunft der Podcast-Welt: Warum YouTube immer wichtiger wird und welche Inhalte auf beiden Plattformen erfolgreich funktionieren. Das Erfolgsgeheimnis von OMR: Wie das Team das OMR Festival weiterentwickelt und welche neuen Geschäftsbereiche in den Fokus rücken. Event-Marketing neu gedacht: Beispiele von Brabus bis hin zu kreativen Inszenierungen in Spielzeugläden – und warum Events immer mehr zum strategischen Marketinginstrument werden. Trends in der Digitalwirtschaft: Vom Boom der Nahrungsergänzungsmittel bis zu Social-Media-getriebenen Geschäftsmodellen. Philipp gibt außerdem persönliche Einblicke in sein Jahr, spricht über die Herausforderungen des Unternehmertums und teilt, was ihn antreibt. Hinweis in eigener Sache: Wie gefällt euch der Digitale Vorreiter:innen Podcast? Wir möchten gerne mehr über euch und eure Wünsche an den Podcast erfahren. Nehmt jetzt an unserer Umfrage teil und gewinnt mit Glück 2 Tickets für das OMR Festival 2025. [Hier geht es zur Umfrage](https://web.appin.io/4n3BnF7Mr) Philipp Westermeyer auf LinkedIn: [https://www.linkedin.com/in/philipp-westermeyer-omr/] (https://www.linkedin.com/in/philipp-westermeyer-omr/) OMR-Website: [https://www.omr.com/](https://www.omr.com/) Christoph auf LinkedIn: [https://www.linkedin.com/in/christophburseg](https://www.linkedin.com/in/christophburseg) Kontaktiere uns über Instagram: [https://www.instagram.com/vodafonebusinessde/](https://www.instagram.com/vodafonebusinessde/)

For Episode 99 we catch up with our friend and EVMC Hall of Famer, Jim Delaney, Founder/CEO of Activate Sports & Entertainment. Jim, who is a 30-year veteran sports and event marketer, talks to us about his latest adventure becoming what he calls a “digital nomad” – working on projects remotely as he visits venues and lives in different cities for a couple months at a time. We talk about how he processes his life in cycles or waves of every seven years, exploring and challenging himself each time a new chapter is presented. We learn about Jim's time working for teams such as the Seattle Sonics, Washington Bullets/Wizards, and New England Patriots before landing at TD Garden in Boston where he oversaw marketing and PR for ten years. Hear what it was like to strike out on his own, advice he has for those considering it, and ways he constantly looks for the new challenge to keep him engaged. Jim talks about his excitement around AI and the sandbox it could provide for live events and his approach when pursuing new trends. From book recommendations to industry advice to fun stories and perspective, you'll enjoy this wonderfully unique episode that may inspire you to find that next exciting challenge.Jim Delaney: LinkedIn | Email ––––––ADVENTURES IN VENUELANDFollow on Instagram, LinkedIn, Facebook, or X/TwitterLearn more about Event & Venue Marketing ConferenceMeet our team:Paul Hooper | Co-host, Booking, Branding & MarketingDave Redelberger | Co-host & Guest ResearchMegan Ebeck | Marketing, Design & Digital AdvertisingSamantha Marker | Marketing, Copywriting & PublicityCamille Faulkner | Audio Editing & MixingHave a suggestion for a guest or bonus episode? We'd love to hear it! Send us an email.

For additional resources for #eventprofs visit www.productionvaluematters.com In this episode of Production Value Matters, host Matthew Byrne interviews Dani Daubaras, a seasoned event experiential producer. With over a decade of experience in global event management and strategic communications, Dani shares her journey from hospitality to tech, discusses the importance of storytelling in events, and offers insights on balancing production value with ROI.

In this insightful episode, Santhoshi Natarajan from Zuddl shares her expertise on their unified event management platform.  Designed to streamline every phase of events, from conferences and webinars to field events and hybrid experiences, Zuddl empowers B2B companies with customizable solutions.  Discover how their purpose-built approach addresses event marketers' needs while ensuring a seamless attendee experience.

Live from backstage at the Fox Theatre in Atlanta, Georgia, we chat with Rachel Bomeli, Vice President of Facility Operations for the facility. We join Rachel the morning after a big show the previous night and learn all about this truly unique venue which features a wide array of architectural styles. We talk about the design of the theatre, their early plans as the venue approaches its centennial in five years, and how theaters often provide interesting perspective in venue stewardship and preservation. We learn how Rachel got her start in live events – from an interest in the industry during her time at Michigan State to a spontaneous move south with a friend that led to a job with Broadway Across America. We talk about her time at Fox Theatre and how her role has developed over the years, allowing for professional growth and exciting challenges. We talk about the city of Atlanta, where the Event & Venue Marketing Conference will be in 2025, and its place in the live event landscape with its numerous venues. Please Note – Stick around to the end of the episode to hear some audio of Rachel touring us around the venue as we discuss: different rooms, the recent Andre 3000 show, beautiful plaster molding, a hidden porch overlooking Ponce De Leon Ave, and lastly a visit to their VERY impressive climate-controlled archive room. As they say, “Atlanta Influences Everything” and it's easy to see why.Rachel Bomeli: Instagram | LinkedInFox Theatre (Atlanta): Facebook | Instagram | X/Twitter ––––––ADVENTURES IN VENUELANDFollow on Instagram, LinkedIn, Facebook, or X/TwitterLearn more about Event & Venue Marketing ConferenceMeet our team:Paul Hooper | Co-host, Booking, Branding & MarketingDave Redelberger | Co-host & Guest ResearchMegan Ebeck | Marketing, Design & Digital AdvertisingSamantha Marker | Marketing, Copywriting & PublicityCamille Faulkner | Audio Editing & MixingHave a suggestion for a guest or bonus episode? We'd love to hear it! Send us an email.

The Paris 2024 Olympic and Paralympic Games took the world by storm this summer. We spoke with Jeff Handler, vp-Olympic and Paralympic clients, and Dennis Jenders, executive strategy director, from GMR, an experience agency headquartered in Wisconsin, to share their experiences from being on the ground in Paris during this exciting time. They discuss the city's best-in-class brand activations, their favorite sporting events, and their predictions for the 2026 Winter Olympics and 2028 Summer Olympics.

In this episode of Let's Talk Marketing with NDUB, Nathan Webster interviews Haley Ingraham, Director of Marketing at Event Cadence. They discuss the evolution of event marketing, Haley's journey from journalism to the event industry, and the features of the Event Cadence platform that simplify event logistics for both organizers and attendees. The conversation highlights the importance of human connection in marketing through events and offers insights into adapting to the ever-changing landscape of digital marketing. Guest Name: Haley Ingraham Title: Director of Marketing Company: Event Cadence Expertise: Hailey is the Lead of Marketing Operations at Cadence. She is known for her creative copywriting and her bubbly, optimistic personality.  Website: https://eventcadence.com/ Social: linkedin.com/in/hailey-ingraham-4b234535 Watch the full podcast on YouTube. NDUB Brand | NW & Associates, LLC | Conference:  https://letsconnectpnw.com/

It's a party all day in RVA! Join us on the east coast as we head to Richmond, Virginia to chat with Brittany Herndon, Director of Sales & Marketing for Altria Theater and Dominion Energy Center – both managed by ASM Global. Brittany, who also serves as Regional Marketing Director for ASM Global's theatrical venues, tells us about Richmond and what it's like working at gorgeous, historic theaters. With multiple Pollstar Award nominations, learn what it is like working for the number one theater in Virginia, what a typical theater season looks like, and how marketing for a theater varies from marketing at larger venues. We dig into tips for working with and building trust with promoters - how to challenge and suggest alternatives to requests, fleshing out plans to make them more valuable, and knowing when the juice is worth the squeeze. Brittany walks us through her career adventure, from attending Sweet Briar College with an interest in being a film composer to various marketing jobs to finally landing in the live event industry, and various guidance she received along the way. From fun stories to career advice - enjoy this great episode that may inspire you to visit a historic theater, support your local parks department, and pursue your next great opportunity.Brittany Herndon: Instagram | LinkedInAltria Theater: Facebook | Instagram | TikTokDominion Energy Center: Facebook | Instagram | TikTok ––––––ADVENTURES IN VENUELANDFollow on Instagram, LinkedIn, Facebook, or X/TwitterLearn more about Event & Venue Marketing ConferenceMeet our team:Paul Hooper | Co-host, Booking, Branding & MarketingDave Redelberger | Co-host & Guest ResearchMegan Ebeck | Marketing, Design & Digital AdvertisingSamantha Marker | Marketing, Copywriting & PublicityCamille Faulkner | Audio Editing & MixingHave a suggestion for a guest or bonus episode? We'd love to hear it! Send us an email.

Would you like access to our advanced agency training for FREE? https://www.agencymastery360.com/training What happens when your entire industry comes to a sudden halt? Are you positioned for adaptability in the face of challenge? As an events agency owner, today's featured guest watched his business model crumble in just one week when the pandemic struck and nearly devastate the entire events industry. It seemed the events industry survive however by embracing technology, his agency successfully transitioned client events to the digital space. They created innovative virtual experiences that kept the business alive during the lockdown. Now, as in-person gatherings return, he's navigating yet another evolution: the emergence of hybrid events, as he tries to warm his clients up to this concept. Learn the most common pitfalls in event organization and his vision for the future of events in a post-pandemic world. Mark Testa is the founder of the Mark Stephen Experiential Agency, an agency that specializes in creating memorable consumer experiences that help their clients stand out at major events. With over 20 years of experience, Mark discusses his journey from aspiring set designer to leading an agency that integrates live experiences with digital elements to help brands stand out, and how the pandemic almost ended his business. In this episode, we'll discuss: Key elements of a successful event. Learning to pivot in the face of change and adversity. Integrating AI to create successful hybrid events. Subscribe Apple | Spotify | iHeart Radio Sponsors and Resources Wix: Today's episode of the Smart Agency Masterclass is sponsored by Wix, an intuitive way to design exceptional sites and a smart addition to your agency's toolkit. With this flexible tool, your team will be able to take on any project at any scale and focus on the work that matters the most. Check out wixstudio.com and break free from growth bottlenecks. Threading a Path From Set Design to Experiential Marketing Mark's journey into the experiential marketing industry began with a different dream altogether. Originally aspiring to become a set designer in New York City, he took what he thought would be a temporary detour into designing window displays to support himself. This seemingly modest compromise eventually led him down an unexpected but rewarding path. As his work evolved from window displays to product launches, Mark found himself increasingly drawn to the creative challenges of his new role. Even when he attempted to return to NYU to pursue his original dream of set design, financial constraints led him back to visual merchandising at Macy's and working with sponsors during Fashion Week. This experience with sponsors naturally evolved into a consulting business, where Mark helped brands create impactful environments that achieved their marketing objectives. A subsequent position managing events for a magazine further expanded his horizons, allowing him to travel and develop a passion for event production that eventually eclipsed his theatrical ambitions. After eight years in the industry, Mark transitioned to freelance work, which organically grew into his own business venture. Though he initially didn't define his company's identity too rigidly, the increasing competition from full-service event companies prompted him to formally establish himself as an experiential agency. 3 Key Elements of a Successful Event that People Often Get Wrong Overall objectives: One of the most crucial elements in planning an event is understanding the underlying objectives. It's one of the first things Mark tried to define with clients. Are they looking to build a new business? Build brand awareness? Data collection? That needs to be clear before moving forward with planning. Time: Next, the client should be aware that planning an event will require a lot of time, to the point you'll need to treat it as a job. Time is an element people usually don't understand and they figure an event can come together in a matter of a few weeks. As a rule, Mark and his team don't take any new gigs that are under six weeks because they won't be able to execute it to the best of their abilities. The more time you have to prepare the better the event will turn out. Audience: Who is the audience the event is trying to reach? Realistic and clear about the goals are very important. Maybe you think a large event will make a big impact, but depending on the audience and the goals you can do better with a 40-person event that gets a conversation started with the ideal target audience. Just make sure to have a clear call to action. Don't just send people off with a “thank you for coming”. Instead, invite them to have a conversation if they liked the event and if it touched on some of the issues they've been having with their businesses. The Fourth Step: Establishing Clear Financial Expectations Understanding the hidden costs of event organizing is crucial for successful client relationships, according to Mark. Location, timing, and seasonal factors all significantly impact event costs, yet clients often overlook these variables in their initial planning. This is why Mark prioritizes budget discussions early in client conversations. He believes in establishing clear financial expectations from the start, rather than dealing with unpleasant surprises later. The budget, after all, serves as the foundation for every event decision and ultimately determines its scope and scale. For instance, if a client's budget doesn't align with their vision of a 200-person event, Mark advocates for adjusting the scale rather than struggling to make an impossible budget work. A well-executed 40-person event, he argues, is far more successful than an underfunded larger gathering. The key to managing these potentially difficult conversations lies in transparent communication. When agencies take the time to explain costs thoroughly and provide honest assessments of budgets, they often find that clients appreciate their candor. This transparency, while initially revealing gaps between expectations and reality, ultimately builds trust and elevates the agency's role from simple service provider to trusted advisor. The Evolution of Events: From Shutdown to Hybrid Success The pandemic dealt a devastating blow to the event industry, bringing it to an abrupt halt within a single week. The sudden shutdown left Mark questioning whether the industry would ever recover to its former glory—a concern that, fortunately, proved unfounded. During those years, Mark fought not to succumb to despair and leveraged the agency's existing resources and relationships to pivot towards new solutions. Innovation emerged from necessity as the agency pivoted to digital technology. They developed immersive virtual experiences that replicated the interactivity of live events, not only helping them retain clients but also discovering new revenue streams with better profit margins than traditional gatherings. However, the solution was only temporary and as soon as in-person events became viable again, clients began showing resistance to virtual alternatives. Learning from this experience, Mark now advocates for a balanced approach, blending digital and physical experiences. This hybrid approach allows agencies to cater to diverse client needs, ensuring that they remain relevant in a rapidly changing market. Integrating Technology into Event Planning The way that clients embraced the return of in-person events highlights the fundamental need for human connection that transcends time and circumstance. However, technological breakthroughs have changed a lot about how creatives work and it has certainly changed advertising. Organizations are adapting to this reality by integrating technology in ways that enhance rather than replace human interaction. For instance, the use of AI tools such as MidJourney allows creatives to generate innovative ideas and visuals quickly, streamlining workflows. Of course, Mark acknowledges that while AI can aid in the creative process, it cannot replicate the physical execution and emotional nuances that human designers bring to their work. The ability to take an imaginative concept and transform it into a tangible reality relies on human skills, intuition, and collaboration, which cannot be automated. Do You Want to Transform Your Agency from a Liability to an Asset? Looking to dig deeper into your agency's potential? Check out our Agency Blueprint. Designed for agency owners like you, our Agency Blueprint helps you uncover growth opportunities, tackle obstacles, and craft a customized blueprint for your agency's success.

From the 313 to the 303, we're chatting with Omar Gates, Marketing & Advertising Coordinator for the Denver Nuggets and Colorado Avalanche at Kroenke Sports & Entertainment in Denver. After chatting with Omar about Denver and some exciting development plans announced recently, we dive into his history in the industry which led him from a passion for sports and a bachelor's degree in economics at University of Missouri to a boot camp with the Marcus Graham Project. After landing an internship with the Detroit Pistons, his hometown team, Omar cut his teeth on advertising and marketing before heading out to Denver earlier this year for his current role. We talk shop and strategies about email marketing best practices, how to use data and analytics, SMS marketing, AI applications, and the importance of looking beyond traditional ROI. We talk about what it was like attending and being a panel moderator at his first EVMC conference this past June, where we met him, and how it gave him an opportunity for growth. Enjoy this great perspective of someone earlier in their industry career who talks about the importance of mentorship, embracing challenges, and looking for ways to grow.Omar Gates: LinkedInDenver Nuggets: Facebook | Instragram | X/TwitterColorado Avalanche: Facebook | Instagram | X/Twitter ––––––ADVENTURES IN VENUELANDFollow on Instagram, LinkedIn, Facebook, or X/TwitterLearn more about Event & Venue Marketing ConferenceMeet our team:Paul Hooper | Co-host, Booking, Branding & MarketingDave Redelberger | Co-host & Guest ResearchMegan Ebeck | Marketing, Design & Digital AdvertisingSamantha Marker | Marketing, Copywriting & PublicityCamille Faulkner | Audio Editing & MixingHave a suggestion for a guest or bonus episode? We'd love to hear it! Send us an email.

BONUS EPISODE – What does a UFO, bloody hatchet woman, haunted miners, and a ghost rattler snake have in common? They're all regulars at one of the world's (and universe's?) most iconic venues - Red Rocks Amphitheatre! For our third annual Halloween episode we chat with our friend Brian Kitts, Chief Marketing & Business Development Officer for Red Rocks Amphitheatre and Denver Performing Arts Complex, who is our guide through the various spooky and mysterious tales echoing off the red sandstone of this iconic venue. We first hear about a recent UFO sighting at 1AM on June 5, 2024 following an All Time Low show. For EVMC attendees keeping track at home, that is the night prior to our opening night reception at the venue! From intergalactic visitors to a ghastly ghoul, we next hear about the iconic Hatchet Woman which has been seen numerous times around the venue enjoying shows and haunting fans in the parking lot. Lastly, we learn about the Western Diamondback Rattlesnake, nicknamed the “Ghost Rattler,” which in the winter is known for creepy, slow rattles and catching the unassuming off guard. We hope you enjoy this Halloween treat of an episode that is sure to send some shivers down your spine.Brian Kitts: LinkedIn | EmailRed Rocks Amphitheatre: Facebook | Twitter/X | Instagram ––––––ADVENTURES IN VENUELANDFollow on Instagram, LinkedIn, Facebook, or X/TwitterLearn more about Event & Venue Marketing ConferenceMeet our team:Paul Hooper | Co-host, Booking, Branding & MarketingDave Redelberger | Co-host & Guest ResearchMegan Ebeck | Marketing, Design & Digital AdvertisingSamantha Marker | Marketing, Copywriting & PublicityCamille Faulkner | Audio Editing & MixingHave a suggestion for a guest or bonus episode? We'd love to hear it! Send us an email.

Tuck your drafting pencil behind your ear and unfurl those blueprints because we're talking venue design with this episode, where we chat with Geoff Cheong, Senior Principal and Senior Architect at Populous. With a focus of drawing people together around the things they love and amplifying the atmosphere of excitement and joy, Populous has designed some of the world's most renowned venues. Geoff, who served as lead designer on Climate Pledge Arena and had a significant role in the design of T-Mobile Arena and many others, walks us through his experience as a venue and event designer and how he found his way into the field. From a love of sports at a young age to designing some of the most cutting-edge sports and entertainment venues, he provides fascinating insight into how venue design is approached and the importance they place on their project teams immersing into communities. We talk about the trends of more music-first venues as well as the importance they are placing on venue accessibility and inclusivity. From his home base in Kansas City, traveling for meetings, and a design-focused mindset with project collaborations and leading teams – hear a bit of what it's like to be a venue designer and some of the designs and innovations that inspire Geoff. Enjoy this interesting look into what goes into creating amazing new venues and retrofitting iconic legacy buildings on this fun, informative episode.Geoff Cheong: LinkedIn | EmailPopulous: Facebook | X/Twitter | Instagram ––––––ADVENTURES IN VENUELANDFollow on Instagram, LinkedIn, Facebook, or X/TwitterLearn more about Event & Venue Marketing ConferenceMeet our team:Paul Hooper | Co-host, Booking, Branding & MarketingDave Redelberger | Co-host & Guest ResearchMegan Ebeck | Marketing, Design & Digital AdvertisingSamantha Marker | Marketing, Copywriting & PublicityCamille Faulkner | Audio Editing & MixingHave a suggestion for a guest or bonus episode? We'd love to hear it! Send us an email.

Joe Lewin is the founder of Foundy, an acquisition marketplace where startup shareholders – including founders and employees – can anonymously list company equity on the Foundy platform to raise funds or seek full or secondary buyouts. Foundy has raised $1.5 million.Where to find Joe Lewin:• Website: Foundy | No.1 Advisor for Selling & Buying Businesses & Raising Capital• LinkedIn (2) Joe Lewin | LinkedInWhere to find Hadi Radwan:• Newsletter: Principles Friday | Hadi Radwan | Substack• LinkedIn: Hadi Radwan | LinkedInIf you like our podcast, please don't forget to subscribe and support us on your favorite podcast players. We also would appreciate your feedback and rating to reach more people.We recently launched our new newsletter, Principles Friday, where I share one principle that can help you in your life or business, one thought-provoking question, and one call to action toward that principle. Please subscribe Here.It is Free and Short (2min).

Joe's Premium Subscription: www.standardgrain.comGrain Markets and Other Stuff Links-Apple PodcastsSpotifyTikTokYouTubeFutures and options trading involves risk of loss and is not suitable for everyone.

Founders Nick and Tim West share how the created Bandit Running by leaning into the gritty side of training and finding fashion inspiration in York City. They also discuss the importance of customer feedback and event marketing.To learn more about Bandit Running: https://www.shopify.com/blog/bandit-communityAnd you can watch this episode on YouTube. Subscribe to Shopify Masters on YouTube.

 Unlock the secrets to mastering medical sales and marketing in our latest episode featuring TJ Quigley, Marketing expert. TJ brings a wealth of knowledge about targeting emergency department doctors through precise messaging, the significance of measuring marketing outcomes, and the dynamic strategies his team employs based on real-time feedback. His insights into the role of digital marketing in the respiratory healthcare space are invaluable for anyone looking to elevate their marketing game.   Discover impactful strategies for sales success as we tackle the challenges of excessive spending and the expectations of new buyers. TJ shares eye-opening stories about the importance of transparency and data-driven presentations in negotiations. From securing high-stakes meetings to crafting memorable leave-behinds, TJ's tips are essential for overcoming hurdles in the healthcare sector. You'll also learn about the value of clinical support and the art of aligning your product with specific hospital needs.   Finally, we dive into the evolving landscape of digital marketing for medical devices, the critical balance between clinical knowledge and sales skill, and the future trends that will shape the industry. TJ offers practical advice on driving traffic to sales booths, engaging healthcare professionals online, and leveraging AI for more effective marketing strategies. Don't miss this episode packed with actionable insights and forward-thinking perspectives that will leave you better equipped to succeed in the competitive world of medical sales and marketing.   Meet the guest:   TJ Quigley's career is marked by driving growth through strategic marketing and the development of innovative training programs. His approach integrates sophisticated CRM systems to optimize customer engagement, as showcased by the transformative project at Iterative Scopes, which resulted in a 10X site expansion.   With a keen eye for market trends and a talent for empowering sales teams with effective collateral, TJ's efforts have consistently translated into measurable sales growth. The success is underpinned by a commitment to continuous learning and leveraging healthcare technology to achieve outstanding results.   Connect with him: https://www.linkedin.com/in/quigleytj/   This Podcast offers a pathway to continuing education via this CMEfy link: https://earnc.me/di2w1h

Oh snap!!! Another unicorn present coming in hot! Forbes featured seven figure earner Nicole Cherie Hesse is bringing on another badass guest to help you level up fast and crush your unicorn goals…You maybe asking who the F Jenn is and why the F you should listen to them… Well that is the first question Nicole is going to ask them. So push play and buckle up because it's about to get bumpy!You can connect with Jenn here