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Jared Erickson co-founded Brother Moto, an Atlanta based brand which has taken on the form of DIY motorcycle shop, coffee shop, apparel retailer, and moto content brand. Jared joins Adam in the studio at Triumph America HQ, fresh off his 3,000 mile round trip between Denver and San Francisco with a friend on two 2020 Triumph Tiger motorcycles, where he shares his experience riding across the Western United States amid intense heat and wildfires. Jared also dives into his inspiration to start Brother Moto as a DIY Garage, and how it evolved into a must-visit moto coffee shop and motorcycle goods retail shop, famed for the solid black tee simply and boldly emblazed with “MOTORCYCLES ARE DANGEROUS”. Episode Links:Instagram: @brother_motoWebsite: BrotherMoto.com For The Ride theme song by Sam PaceFor The Ride podcast produced by Hisonni Johnson
Jared talks about the DIY garage he and his friends built to foster an inviting community for the moto curious. From the sidewalk of Atlanta streets to the garages it calls home, Brother Moto serves up a comfortable place to wrench and to enjoy a specialty brew from locally roasted beans. All people are welcome. All bikes are respected.
On this episode John sits down with Jared Erickson founder of Brother Moto to talk about cashing in the digital dream for a DIY Motorcycle shop and how he is has failed in the best ways possible to see his dream come to life.
On this episode John sits down with Jared Erickson founder of Brother Moto to talk about cashing in the digital dream for a DIY Motorcycle shop and how he is has failed in the best ways possible to see his dream come to life.
Welcome to Episode 3 of Learning From Leaders. In this episode we chat with Jared Erikson, the creative mastermind behind Brother Moto. Brother Moto is physically a garage to work on your bike and a coffee shop, but as a brand they have built so much more. Brother Moto is not only super cool, but it represents Atlanta. The tag line "For the Moto Curious" has helped them develop so much more than a clothing brand, they are a community. The mission of our podcast is to find out what makes business owners take the leap into the world of entrepreneurship, what lessons they have learned along the way and how they stay in business. Please follow & share to get the awesome content coming your way!
Are you navigating your way to meaningful work? Have you thought about changing careers and pursuing something you are passionate about? In this episode, I speak with Jared Erickson, founder of Brother Moto in Atlanta, Georgia about his journey from a hairstylist, to a freelance graphic designer, to a co-founder of a web design shop, to now a founder of a community motorcycle shop. You will learn what it takes to build a community, how to handle stress and uncertainty, what the future of sharing economy may look like, and what "meaningful work" is to someone who transitioned careers and industries in search of fulfillment. You can find Jared on Twitter at: http://twitter.com/alliswell, and you can find his startup Brother Moto at: http://brothermoto.com/ -- If you enjoyed the show, please subscribe on iTunes or Stitcher radio. If you would like to get in touch with me, drop me a line at hello [at] ernestbarbaric.com