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Erin connected with Angela Coté last Fall at during the FranTech conference, where they immediately connected over their passion for innovation and supporting women. Angela is an expert in the franchise space in every sense of the word - her family owned a major Canadian franchise, she’s a multi-unit franchisee, and she now consults franchisors to help them achieve exponential growth. In this episode, Angela shares her Five “Rockstar” Questions every prospective franchisee should ask before making her buying decision: Do you have a passion for the brand? What are the company’s core values and purpose? What support systems does the franchisor have set up for franchisees? How many transfers and/or closures has the franchise experienced and why? What technology does the company have in place to create efficiencies (and ultimately profitability) for franchisees? Learn the answers you’ll want to hear to know you’re making a sound, informed franchise buying decision. What We Cover Introducing Angela Coté, franchise expert The role of passion in your franchise buying decision Why brands need a purpose and core values Typical support systems for franchisees The why behind franchise transfers and closures Recommended technologies to help franchisees thrive Erin’s three questions Resources We Mention Angela Coté’s Website Angela’s YouTube Channel Angela’s Facebook Page Angela’s LinkedIn Page Angela’s Instagram Page M&M Food Market Nurse Next Door Tutor Doctor Just Between Friends FranTech Franchise Innovation Conference Get Inspired by Angela “Do you really love the business? When you’re heart’s not in it, it’s harder to make it profitable.” “It’s a common misconception that the brand will sell itself. You have to be excited and out there driving business.” “Don’t get stuck in the world of thinking. Take action, try it out, and then you’ll know if it works.” What Do You Think? We’d love to hear from you! Share your thoughts on Facebook or Twitter, or leave a review on iTunes. Your honest reviews help others discover the series and start their franchise journeys. Let’s Stay Connected Franchise Rising Website Franchise Rising Facebook Franchise Rising Instagram Franchise Rising Twitter Franchise Rising YouTube Subscribe to the show to hear more episodes like this!
Join Social Geek Radio hosts Deb Evans and Jack Monson and guest Stephen Dixon, Chief Development Officer of Children's Lighthouse Franchise and IFA's FranTech Task Force Committee Chair as they discuss what is new for the 2017 FranTech conference.
FranTech attendees Anthony Antonicello, Business Development Manager at Delivra and Jillian Koeneman, Vice President of Marketing at Ben's Soft Pretzels share several of their key lessons learned during their attendance. This was Jillian's second attendance at FranTech. Some of Jillian's takeaways came from Anders Sorman-Nilsson, Social Commentator, Creative Director and Founder, Thinque and Tariq Farid, Founder and CEO, Edible Arrangements International. You can find much of what she learned via her #FranTech tweets. https://twitter.com/Jillianmk Anthony attended FranTech for the first time as a sponsor and attendee. New to franchising and IFA, he learned that there are "lots of opportunities to work with franchises and that franchising is a welcoming community".
Social Geek Radio guest Alisa Harrison is Senior Vice President of Communications and Marketing, Chief of Staff for the International Franchise Association (IFA). She oversees all internal and external communications, marketing and information technology activities for the association. As Chief of Staff, she manages the IFA strategic planning process and works with the senior management team to ensure goals and objectives are being achieved. She also manages the CEO and board communications to ensure timely and transparent updates to members. She staffs the Strategic Planning Committee, the IFA Marketing and Public Relations Committee and the IFA awards process. Alisa shares what is new for FranTech 2016. Registration is open www.franchise.org/frantech
FranTech is not your average conference. It is the annual Marketing and Technology Conference which will be held October 26 -27, 2016 at the AT&T Executive Education and Conference Center, Austin, Texas. Deb Evans and Jack Monson share the why, where and who should attend FranTech this year! Join the Social Geek Radio conversation on Facebook and follow Deb and Jack on Twitter, @DebCE and @JackMonson