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Are you struggling to navigate the complexities of franchise development marketing in today's rapidly evolving digital landscape? For franchise brands, staying ahead of marketing trends and connecting with the right franchisees can feel like a moving target. In the latest episode of Fordify LIVE! The Business Growth Show, Ford Saeks sits down with Jack Monson, President of Brand Journalists, to explore the strategies that are helping franchise brands stand out in a crowded marketplace and attract top talent. Franchise development marketing has shifted dramatically in the past few years, especially with the rise of digital channels and AI-driven tools. One of the key insights from the conversation with Jack Monson is the importance of personal branding in franchise marketing. Franchisees today are no longer just interested in the product or service a brand offers—they are seeking brands with a strong story and a clear message that resonates on a personal level. Jack emphasizes that franchise brands need to evolve from the traditional corporate messaging and adopt storytelling techniques that highlight the human side of their business. This approach helps build trust with potential franchisees, showing them what it would really be like to join and grow with the brand. Another critical aspect of franchise development marketing is the changing nature of content. Traditional marketing strategies that worked three to five years ago are no longer as effective. Jack shares his experience working with franchise brands to produce highly targeted, authentic content that reflects the current environment. Brands that are still relying on outdated videos or messaging from years ago are missing out on opportunities to engage with today's franchise candidates. Franchise development marketing now involves more than just generating leads; it's about creating content that speaks directly to your target audience and captures their attention on platforms where they spend time, such as social media and short-form video. Ford and Jack also dive into the power of AI in franchise development marketing. As digital marketing continues to evolve, the use of AI in content targeting and creation is becoming increasingly important. Jack explains how brands can harness AI to improve their marketing efforts by reaching the right audience at the right time. This shift in how brands approach marketing is crucial for staying relevant and competitive, especially in a world where consumer and franchisee expectations are higher than ever before. However, Jack makes it clear that while AI is an essential tool, it should complement human-driven storytelling and not replace it. Authenticity remains key in franchise development marketing. Another important element discussed is the significance of balancing brand awareness and lead generation. Many franchise brands tend to focus too heavily on generating immediate leads without considering the long-term value of brand equity. Jack advises that while lead generation is essential, building a recognizable and trusted brand is equally important. By creating a mix of content that includes both brand storytelling and strategic calls to action, franchise brands can build a pipeline of interested and engaged franchisee candidates. The episode also highlights how franchise development marketing is no longer a one-size-fits-all approach. Ford and Jack explore the need for customized marketing strategies that align with the unique needs of each franchise brand. Whether it's through digital content, personal branding, or AI-enhanced targeting, the key is to remain adaptable and responsive to the changing landscape. Brands that are able to adjust their marketing efforts in real-time are the ones that will attract the most qualified franchisees and drive long-term growth. If you're looking to stay ahead in franchise development marketing and want to attract top franchisees to your brand, this conversation with Jack Monson offers insights and actionable strategies that can guide your efforts. From storytelling to AI integration, Ford and Jack discuss the tools and techniques needed to excel in today's franchise landscape. Watch the full episode on YouTube.com Join Fordify LIVE! every Wednesday at 11 AM Central on your favorite social platforms, and don't miss The Business Growth Show Podcast every Thursday for a weekly dose of business growth wisdom. About Jack Monson Jack Monson is a seasoned expert in franchise development marketing, branding, digital marketing, and public relations. As the President and CEO of Brand Journalists, Jack has spent over 15 years working with franchise systems, national brands, and local businesses to simplify their marketing and advertising strategies. With a deep focus on storytelling and personal branding, Jack helps franchise brands connect with their audiences in meaningful ways, ensuring they stand out in today's competitive marketplace. Jack is also the host of Social Geek Radio, a leading podcast in the franchise space, with millions of downloads. Through his work at Brand J, Jack and his team provide expert marketing solutions that help brands attract top-tier franchisees, grow brand awareness, and drive long-term business success. Whether you're looking to refine your brand story or optimize your digital marketing efforts, Jack's insights and strategies offer a powerful roadmap for growth. Learn more at BrandJ.com. About Ford Saeks Ford Saeks is a renowned Business Growth Accelerator with over two decades of experience, generating more than a billion dollars in sales globally for businesses ranging from startups to Fortune 500 companies. As President and CEO of Prime Concepts Group, Inc., Ford has helped businesses attract loyal customers, expand brand visibility, and spark innovation. A dynamic entrepreneur, Ford has founded over ten companies, authored five books, and holds three U.S. patents. His groundbreaking work has earned him numerous industry accolades. Ford is also an expert in AI prompt engineering, utilizing artificial intelligence to create content that drives engagement and boosts results. Recently, he demonstrated this expertise at the prestigious Unleash AI for Business Summit, showcasing how AI tools like ChatGPT are revolutionizing marketing, sales, and customer experiences. Learn more about Ford Saeks at ProfitRichResults.com and watch his TV show at Fordify.tv.
If the first few weeks of 2023 are any indication of the year ahead, 2023 is shaping up to be a banner year for franchise development.Join Thomas Scott, CEO of Home Run Franchises and Jack Monson, new CEO of Brand Journalists and podcaster of the popular Social Geek Radio podcast, the top franchising podcast.We talk about why it is important to take a fresh look at your franchise marketing plans, the sweeping changes facing franchising such as ChatGBT and conversational marketing and short form video.Franchise marketing and development strategies that worked a year ago may not work as well today and the pace of evolutions on the marketing front is breathtaking - listen in and hear what we're talking about!
Do you know who the perfect franchisee is for your system?Do you have strategies to market for and recruit them? Join Thomas Scott, CEO of Home Run Franchises and Jack Monson from Social Geek Radio as they discuss the mistakes many franchisors make and talk through some very helpful tips on how to adjust your mindset when it comes to franchise recruitment.All franchise prospects are not monolithic! Every franchise system exists for specific people who have very different passions, skills, drive and experience. Don't make the mistake of missing your next top performing owner!
Meet Lisa (Oak) the ‘Woman Behind the Curtain' and Chief Development Officer with BIGGBY Coffee. In this interview, Lisa Oak shares her beliefs about leadership and how we tend to ignore the ‘unsung heroes' who are behind the scenes supporting those out front. Not everyone, according to Lisa, is wired to be a leader in the traditional sense of the word. When we overlook an employee's real skills, values and desires personally and professionally, it can lead to discontentment, poor performance and loss of a great employee. Lisa worked with Subway for 29 years under the leadership of Fred Deluca who proved to be a powerful mentor through his daily example. Even today, Lisa hears the voice of Fred Deluca in her head when assessing situations and making decisions. Listen in to Lisa Oak's interview with Deb Evans (former co-host of Social Geek Radio) and Rebecca Monet on this episode of The Franchise Woman podcast: Where Passion & Purpose Collide.
Is it possible to disagree with someone on politics, party and policy and still be civil? Heck yeah. You can even be friends. My colleague, Jack Monson and I may not share opinions on what politicians we support or who is best to solve what's ailing our country, but we do share a love of family, work ethic, a broadcasting background and an irreverent sense of humor. We get each other.We wonder how we can find common ground, when we don't even share a vocabulary about benign things like what we call certain frozen desserts or athletic shoes.Join us as we attempt to get America talking to each other, one conversation at a time.About Jack Monson: Jack is Consigliere and Connector at Eulerity. He's the CEO and Host at Social Geek Enterprises, Inc, which produces branded podcasts for the biggest names in marketing and franchising as well as providing consulting and voiceover services. His show, Social Geek Radio is one of Apple's Top 25 Marketing podcasts.
Are you worried about the economic and political path looming in the year ahead?Join me as I have an interesting conversation with Jack Monson, owner of Social Geek Radio, as we talk through our predictions for 2023. Is it a time of tightening growth or some new opportunities?What will happen to staffing and labor issues for franchise systems?What are the marketing changes and shifts that will force you to change the way you search for new franchisees?What are the changes to franchisor staffing and how will it impact you?A recession forces companies to pivot and those that do may find some smooth waters with strong headwinds.Let us know what your opinions are!
John Keene is the founder of Serviceminder and joins the show today to discuss applying technology to your workflows and why it's more important for franchise systems than for any other kind of business. John also shares his thoughts how technology is beyond being “just for operations” but must be used for improving the customer experience and managing the brand experience. We'll also discuss trends in the home service industry and applying technology to solve current challenges like staffing, inflation, and travel costs. Social Geek Radio is a proud supporter of the International Franchise Association's VetFran!
It's Franchise Friday and Patti Rother, President of Frios Gourmet Pops joins Social Geek to discuss culture and team building. We dive deep into leadership, coaching, and supporting franchisees in times of transitions. Thanks to Serviceminder, Exults, and AnswerConnect. Social Geek Radio is hosted by Jack Monson.
It's Marketing Monday and Tanuj Joshi, co-founder and CEO of Eulerity, takes us on journey into the Metaverse. “One of the dreams of every marketer or executive is that their potential or existing customers can experience their brand in a way curated or designed by the marketers or executives themselves. Metaverse gives a perfect opportunity for brands to do that.” How can brands, especially franchises, best design this experience for customer? Where should they start? And, what talent and resources will they need? Thanks to The Franchise Customer Experience Conference,TruPresence, and Thryv. Social Geek Radio is hosted by Jack Monson
“So it's really no surprise that, you know, it's back in the driver's seat now, when everyone is really fighting and yearning for how to capture attention, even a little bit of attention, from an exhausted and overwhelmed and overstimulated population base globally. So I think it applies itself to media, to what you're eating, in a restaurant experience, a shopping experience, really across the entire 360, or integrated marketing, if you want to speak like a marketer, that whole kind of overarching back row strategy from everywhere your brand is going to live. There are likely ways to embed audio into those instances in a meaningful way without adding more 'noise' to the world.” -- Shez Mehra For those of you who don't know, I host regular weekly Clubhouse rooms on Wednesdays at 2 PM Eastern Time. We talk about all sorts of things related to sound, including voiceovers, public speaking, podcasting, music, and, of course, audio branding. We also cover things like Voice AI, Sound in Social Media, and even Audio NFTs. This particular recording, made with the permission of everyone who participated, is from a Clubhouse room called The Power of Audio Branding in my Power of Sound club. We had a number of stellar panelists, including Jeanna Isham, Shez Merha, Cornelius Ringe and Steve Keller, all of whom have also been guests on this podcast with episodes all their own. Lauri Domnick, from Bauer Media in Finland, and Jack Monson, from Social Geek Radio, also joined us. The audio is presented as it was heard in the moment, so it won't be perfect, and there's a bit of a lag, so sometimes it might sound like people are taking a while to respond while other times it sounds like I'm talking over them. That isn't how it sounded at the time, and hopefully won't be too distracting for you as you listen. But this discussion should give you a good look at the fascinating world of audio branding from many different perspectives, and at why it's a topic and discipline that's becoming more important all the time. I also want to thank everyone that came up on stage to join in, ask questions, and make comments. Your participation made this discussion even better. The lesson is clear: if you aren't paying attention to the sound of your brand, you'll ultimately be missing out. If you have any questions for the panelists, you're welcome to reach out through the links in these show notes. If you have questions for me, just visit http://www.audiobrandingpodcast.com/ (www.audiobrandingpodcast.com) where you'll find all sorts of ways to get in touch. Plus, subscribing to the newsletter (on the http://www.audiobrandingpodcast.com/ (www.audiobrandingpodcast.com) webpage) will let you know when the new podcasts are available. What is Audio Branding? We start off the discussion with a look at just what audio branding means for each of our panelists, and what makes it such a powerful marketing tool. Jeanna explains the subtle difference between audio and sonic branding while Lauri talks about its potential for stirring our deepest memories and feelings. Jack joins the conversation and agrees about the power of audio impressions. “There's something more magical about audio memories stimulating something from the back of your mind, from earlier in life, childhood, whatever, there's something more powerful about audio than anything visual.” Filling the Gaps Shez joins the group and talks about the insights his career as a DJ and musician have given him about the power of sound and how often it's neglected in the business world. “It could be a song,” as he puts it, “it could be your mother's voice, it could be the narrator from a show that you grew up on. There are so many ways in which we as human beings just inherently connect with sounds and audio.” Steve and Cornelius arrive and offer their perspectives on the untapped potential of audio branding. “Audio branding for me also is about filling the gap in brand...
Happy New Year, Geeks. And Welcome to SEASON 13 of Social Geek Radio!! Kristen Pechacek, Chief Growth Officer at MassageLuxe, is back to share her advice for getting your franchise brand in shape for the new year. Kristen's tips for early 2022 include: * Get ready for third party cookies to (finally) go away * Improve your CRM game and get your database ready * Reserve some resources and time for experimenting with new forms of content, platforms, and social channels to reach new customers * Set up franchisees to succeed with local videos, recruitment content, and community involvement * And, most importantly: When you're asking the franchisees to engage in marketing, make sure it's as easy as ordering an Uber! Thanks to Eulerity, Northeast Color, and Exults.
Zach Hoffman of Exults joins the podcast to discuss the biggest current problem for franchisors and franchisees: staffing. Zach shares ideas on reaching your workforce using digital marketing tactics and how the Marketing and Human Resources Departments can align to solve staffing challenges. Thanks to The Franchise Show and Northeast Color. Social Geek Radio is a proud supporter of IFA's VetFran.
My ponder on today's show is Ms. Angela Angela Coté of Cultivate Advisors, and she is going to visit with us about Franchisee Compliance, or as she likes to call it, franchisee success. Angela cut her teeth really early on in the world of franchising as the daughter of Max Voisin, founder of M&M Food Market. If you are listening from the U.S., you may not have heard of M&M but if you are from Canada, with about 500 locations in its prime, M&M Food Market is a BIG deal. She worked on both sides as both the franchisor and as a franchisee running three locations of her own. Angela has been interviewed on shows such as Social Geek Radio, Franchising Rising Podcast, Tutor Doctor Podcast, and Own Up, Grow Up Podcast. She has been written about in multiple publications such as Global Franchise Magazine, Franchise Blast, Canadian Franchise Association, Douglas Magazine, The Franchise Voice Magazine, Franchise Canada, and a few more Time Stamps Angela Coté Intro 00:00:40 Segment 1 00:02:48 Get to know Angela Angela Coté Segment 2 00:24:34 Topic Segment – Franchisee Compliance – “Success” Segment 3 00:58:56 Quickdraw Questions Topics Discussed in this Episode: All franchisees should be as concerned about system-wide compliance as much as the franchisor because compliance to the system standards directly protects their investment. Common reasons for lack of franchisee compliance are: Lack of buy-in Misunderstanding of why system standards exist Franchisor creates an “us vs them” mentality Poorly trained field consultants sometimes lack “soft skills” that are needed to manage the delicate relationship between franchisor and franchisee How can a franchisor inspire franchisees to WANT to follow the system? Start the “system standards are good for your investment” education early in the relationship – pre-contract. Create and nurture a healthy “franchisees monitoring franchisees” system Regularly connect to the “Why” a franchisee became a franchisee in the first place. Remind them of their goals and how the system standards will help them achieve their personal goals Create easy and open opportunities for franchisees to collaborate with management Create an open and easy mechanism for franchisees to give feedback to the franchisor Utilize a mystery shopper service when it is needed Angela Angela Coté angela@cultivateadvisors.com Cultivate Advisors Kit Vinson FranMan Inc www.franman.net kit.vinson@franman.net 214-736-3939 x101
Social Geek Radio guest Debbie Harvey, Vice President, Marketing Strategies and Operations with the American Medical Association shares tips to Identify and implement best practices to align enterprise communications and marketing. Follow hosts Deb Evans and Jack Monson on Twitter. Join the conversation on Facebook and register to receive our newsletter.
Christian Pillat, Managing Director, Adfinitely joins Deb Evans and Jack Monson on Social Geek Radio sharing digital marketing trends of today. They discuss PPC, how video should fit into most brands' strategy and where is most paid advertising happening right now. Join the conversation on Facebook and listen to previous podcasts on www.socialgeekradio.com
What's trending in social media? Deb Evans and Jack Monson will share what they know about what's happening today and what to look for in the future of social media. Follow Deb and Jack on Twitter ... @DebCE and @JackMonson Join the conversation on Facebook Don't forget to subscribe to the Social Geek Radio updates via www.socialgeekradio.com
Not sure how to get started with the latest live streaming app, Periscope?! No worries. Join Deb Evans, President Franchise Foundry and Jack Monson, Global Director, Manalto as they discuss the upcoming Periscope Summit event to be held in New York City and how to get started using Periscope today! Follow Deb and Jack on Twitter and Periscope! Follow the conversation on Facebook and listen to previous Social Geek Radio podcasts on the Website!
Deb Evans, President Franchise Foundry and Jack Monson, Global Director of Manalto are joined by Nancy Friedman, The Telephone Doctor. Nancy Friedman presents a broad array of keynote programs that help companies equip their people with tools to convert more inbound leads into sales, and deliver a better customer experience. She will share the top three email frustrations many profesionals are guilty using. Join the Social Geek Radio conversation on Facebook and connect with Deb, Jack and Nancy on Twitter.
Deb Evans, President of Franchise Foundry and Jack Monson, Globabl Director of Manalto are joined by Peter Stewart, Founder of Up Your Periscope and author of The World's First Book on 'all you need to know to Scope like a pro' Join the Social Geek Radio conversation on Facebook and connect with Deb and Jack on Twitter
Social Geek Radio hosts, Deb Evans, President of Franchise Foundry and Jack Monson, Global Director of Manalto are joined by Shannon Wilburn, CEO and the co-founder of Just Between Friends, the largest children's and maternity consignment sales event in the U.S. Forbes ranked the Tulsa-based Just Between Friends franchise among best franchises nationwide! Just Between Friends consistently receives recognition at the annual IFA convention receiving Franchise Satisfaction Award each year. Join Social Geek Radio, Wednesday July 22nd 8pm ET as Shannon shares how she has built a strong community both off-line and on-lline! Deb, Jack and Shannon on Twitter
Content Marketing has radically changed how all brands, including Franchises, are reaching consumers and potential partners. How do you keep up and what should you be doing now to tell your story across all digital platforms? Deb Evans and Jack Monson welcome guest Amy Plaisted, co-founder of BrandChise and Director of Marketing and Franchise Operations for The Spice & Tea Exchange who will share trends and best practices this week on Social Geek Radio!
Twitter's Periscope app allows users to livestream real time events to the world. Like any good geek, Social Geek Radio hosts have tested the mobile social app. and will share their tips to getting started and suggestions on use. Will this new social application that is easy to use and nicely designed be the next best thing in social media? Follow Deb Evans and Jack Monson on Twitter! Join the conversation on Facebook.
Hosts Deb Evans, President Franchise Foundry and Jack Monson, Global Director Manalto Software close Social Geek Radio's 5th anniversary month with Social Geek Radio co-founder BJ Emerson, Technology and Marketing Executive of Buzzadelic. Indiegogo is the largest global fundraising site but how do you promote your project? How do you build a community of supporters for the project? How do you engage a well known actor to participate in your project? Indiegogo project Through a Class Darkly Follow Deb, Jack and BJ on Twitter and join Social Geek Radio hosts on Facebook
Social Geek Radio's 5th Anniversary celebration continues with a discussion of last week's GIFA Summit at Google! Joining us Wednesday night at 8pm ET are Brandi Kloostra and Leah Stewart of Service Brands International. We'll share the top ideas presented by the digital marketing leaders at Google. Listen live here or download from iTunes right after the show!
This week Social Geek Radio co-hosts Deb Evans and Jack Monson are joined by Franchise PR Manager, Erin Morrissey of Konnect Public Relations. They will discuss: How you can make your brand relevant pertaining to current events.Beyond the successes your brand has achieved, there are other news that interest journalists Type of stories that will help in creating franchise leads for your brand. Follow Deb, Jack and Konnect PR on Twitter! Join the Facebook conversation and search for our broadcasts on Periscope
Social Geek Radio welcomes special guest Paul Pickett, VP of Franchise Development at Wild Birds Unlimited! Paul is one of the top franchise sales executives in the industry and will chat with us about using Facebook, other social channels, and digital media to connect and build relationships. Join us live at 8pm ET Wednesday!
This week on Social Geek Radio, Deb Evans of Franchise Foundry and Jack Monson of Manalto welcome Richard J Basch, President of SYNERGY HomeCare and Author of Behind the Franchise Curtain. We'll chat with Rick about the current trends in Franchising, highlights at #IFA2015 events, and how he's successfully using LinkedIn Publications! Join us Wednesday at 8pm ET / 7pm CT or download on iTunes!
This week we will preview an upcoming event with the Houston Franchise Association featuring a panel discussion on Social Media for Franchises with your Social Geek Radio hosts Deb Evans and Jack Monson! Our guest will be Jason Duncan, President of the Houston Franchise Association who will tell us about the group and what's new with his franchise tech firm, ManagerComplete. Join us live Wednesday at 8pm ET / 7pm CT!
Happy New Year! Hosts Deb Evans and Jack Monson have an exciting 2015 year planned for Social Geek Radio. Their continued focus on #franchising and the use of digital marketing will keep the content interesting and informative! Their first guest for the year is Taylor Hulyk, Social Media Director at re:group, an active IFA member and contributor. Taylor will share how to gather, create and publish content that your audience wants! Connect with Taylor on Twitter and LinkedIn Join the Social Geek Radio conversation on Facebook and connect with Deb and Jack on Twitter
This week on Social Geek Radio, Deb Evans and Jack Monson will review the new book The Art of Social Media by Guy Kawasaki and Peg Fitzpatrick. The book will be released December 4 but you can get an exclusive sneak preview Wednesday night at 8pm ET / 7pm CT! #ArtofSocial
Co-hosts Deb Evans and Jack Monson are very excited about Social Geek Radio's 200th episode and plan to deliver a big BANG. They decided their special guest needed to have a big personality, deep experience in the digital space and someone the audience would enjoy. So .... they invited Robert Caruso, Founder/CEO Social Resolve, LLC Bundle Post. Robert was recently recognized as one of "The World's Top 40 Social Marketing Talent" by Forbes "From among more than 500 social sales experts, these are the 40 most influential marketers who clearly understand how to use social media and the vast amount of available data to influence the buyer's decision making process." http://go.shr.lc/1nszvyi Tune in Wed 11/19 5pm PT/8pm ET to learn more one of the top 40 most influential marketers of today! Follow Deb, Jack and Robert on Twitter Follow the conversation on Facebook
In preparation for the 200th episode of Social Geek Radio we thought we would replay the very first. Many things have changed but a few things have remained. Deb Evans is still co-host and the focus of Social Geek Radio is to share digital marketing strategies. Join the Social Geek Radio conversation on Facebook: www.facebook.com/socialgeekradio Follow current co-hosts Deb Evans and Jack Monson on Twitter Follow past co-hosts BJ Emerson and AK Stout on Twitter:
This week on Social Geek Radio, Deb Evans of Franchise Foundry and Jack Monson of Engage121 will speak with Andy Nathan, author of Startup Gap: Stories Between Dream & Success. We'll learn how small businesses, entreprenuers, and startups are using internet marketing tactics to target and connect with new customers and clients. Join us live Wednesday night at 8pm ET / 7pm CT!
Want to be a geek? How about an uber geek?? Then this Social Geek Radio episode is for you! Join Deb Evans and Jack Monson as they interiew one of their favorite guests Robin Raskin. Raskin was featured as a daily columnist on Yahoo! Tech, she was the founder and editor-in-chief of FamilyPC, editor of PC Magazine, and columnist for USA Today Online and the Gannett News Service. Robin has won numerous prizes for her coverage of technology. Her work has appeared on websites such as Mashable and the Huffington Post. Robin will share how and why she developed new wearable technology product "Faux Glass" with listeners so tune in to learn how to get your own! Follow us on Twitter: @DebCE, @JackMonson and @RobinR
This week on Social Geek Radio, Deb Evans and Jack Monson welcome the marketing leaders from Pump It Up! Anushka Figueroa and Wendy Krone will share the latest best practices in local marketing from their brand and franchisees as well as industry trends and advice for marketers who want to pump up their own engagement! Live - Wednesday 9/24 at 8pm ET!
Whether you are a local franchisee or the franchisor, marketing strategies and advertising campaigns need to stand out. They need to pop! This week Social Geek Radio welcomes Wendy Brand, Founder, BrandPOP - Point of Purchase Expert. Wendy understands that executing a marketing strategy can be challenging. Once the marketing strategy and promotion schedule is planned, creating the right marketing materials, planning and executing the point-of-purchase kit, is BrandPOP's speciality. Join Deb Evans and Jack Monson as they learn more from one of IFA's newest suppliers! Join the conversation on Twitter #socialgeekradio
Deb Evans and Jack Monson jumped in for a mini-episode of Social Geek Radio today to spread the word that Guy Kawasaki will be the special guest next week! And while we're at it, we're testing out the process of going a live Google Hangout at the same time as broadcasting on BlogTalkRadio. Fun times for true geeks! Join us for a conversation with Guy Kawasaki Wednesday, July 23 at 8pm ET / 7pm CT on Social Geek Radio!
In May 2010, the first Social Geek Radio show aired live. Who knew that four years later Social Geek Radio would continue to entertain and engage audiences with discussions of social digital marketing. Join co-hosts Deb Evans, Jack Monson, BJ Emerson and AK Stout as they share some of their favorite SGR episodes and geek-it-out links!
Digital Marketing is critical to global brands and local entrepreneurs alike! This week, Social Geek Radio welcomes marketing and communications pro Brett Duncan (@bdunc1), CEO IdeaDrenaline, to discuss the current landscape, opportunities, and challenges in the Direct Sales industry! Live via Blog Talk Radio link at 8pm ET / 7pm CT or download from iTunes immediately after the show!
Social Geek Radio hosts, Deb Evans and Jack Monson will be joined by Chris Davenport, Franchise Sales and Business Development at Pak Mail Centers of America. Chris is in charge of new franchise lead generations for the corporate team as well as Area Developers. This was his first attendance to FranTech and he welcomes the opportunity to share his key take-aways from the event! Tweets from #FranTech: FranTech Recap Day One FranTech Recap Day Two Social Geek Radio on Facebook Follow Deb, Jack and Chris on Twitter.
Replay: Social networks, blogs, email, portals, instant messaging, crowd sourcing...oh my! Follow along by opening AK's slideshare presentation via this link as we discuss social media developments in the real-time economy. Social Geek Radio is sponsored by WebConjunction and Deb Evans Consulting. Follow AK and Deb on Twitter and join them on Facebook!
Join AK Stout and Deb Evans as they interview Nicole Hudson, Inbound Lead Solutions about Social Selling with LinkedIn. During the show they will cover: 1. What is Social Selling and Content Marketing? 2. Why is it important to your business? 3. LinkedIn vs. Other Social Media Platforms, What IS the difference? 4. What kinds of content should my company/brand be producing and why? 5. The Best tips for setting up your personal profile and company pages for success. 6. Show me the relationships! How to generate relationships in LinkedIn, not just "leads". 7. Tips, Tools & Tricks: How LinkedIn relationships become customers and sales. Join the conversation on Facebook and Twitter using #SocialGeekRadio. Social Geek Radio is sponsored byDeb Evans Consulting andWebConjunction
Join AK Stout and Deb Evans this week as they welcome Dustin DeTorres to discuss how social media and inbound marketing work together. Dustin is a 10 year marketing veteran of using social media and inbound marketing technologies to build digital relationships for businesses, organizations and individuals. Dustin is currently the Director of Inbound Marketing at the agency Integrated Digital Strategies that focuses on helping franchisors generate franchise leads through inbound marketing methodologies. He is an avid blogger, a contributor to SocialMediaToday.com and Business2Community.com Follow Deb, AK and Dustin on Twitter and tweet your questions to them. Stick around for the #GeekItOut segment. AK gets her geek on by sharing her favorite app and geeky Websites! Social Geek Radio is sponsored byDeb Evans Consulting, LLC and WebConjunction.
AK & Deb welcome special guest, Andrew Rose this week! Andrew makes the phone ring for a CPA firm nationally respected for its expertise in dental accounting. An innovative marketing and business development authority, Andrew is frequently asked to speak to groups on a wide variety of topics ranging from Ghost Hunting 101 to the Algorithmic Impact of Reviews on Organic Search. Andrew is deeply involved in the non-profit community, sitting on or advising many non-profit boards. Andrew has had excellent results in founding and chairing various peer support and networking/referral based groups. He founded the Marketing Director's Support Group in 2003, a well respected, educational forum for marketing executives nationally. He also helped found GIVE, the only non-discriminatory leadership program for rising professionals in the greater Baltimore region. Andrew chairs the marketing committee for the Maryland Chamber of Commerce and serves on the advisory council for the CEO. Complain like a boss. So you think you know how to complain when a product or service doesn't meet your satisfaction? This entertaining discussion will show you how to discern what is the best channel to use as well as how to phrase your complaint in such a way that you get resolution in a manner that placates your issue. Used correctly, social media can provide an expeditious solution, used incorrectly, it is just a virtually bathroom stall where your dirty words are scrawled in demeaning blue ink.
They're back! AK Stout and Deb Evans return to Social Geek Radio this week with guest Joe Yeager, Social Media Club Editorial Board Member at Social Media Club (SMC). SMC has over 300 chapters worldwide and strives to promote social media use both personally and professionally. Joe will share the history, vision and mission of Social Media Club and how you can get involved with your local chapter. Joe will also share his involvement keeping children safe on the Internet and how parents can: Prevent CyberbullyingProvide Kid-Safe Social Media SitesUnderstand Geo TaggingDecipher text message Follow AK, Deb and Joe on Twitter and join the conversation on Facebook! Don't forget to use the hashtag #socialgeekradio Social Geek Radio is sponsored by WebConjunction and Deb Evans Consulting.
Deb Dobson, CRM Manager, Fisher & Phillips LLP in Atlanta, GA will join AK Stout and Deb Evans this week. Dobson never imagined that working with attorneys to learn how to leverage technology to build and maintain relationships, and develop business opportunities would lead her to developing an app! Fisher & Phillips FMLA App: http://bit.ly/1563Fvp Join the conversation on Twitter and Facebook using #SocialGeekRadio You can follow AK, Deb and Deb Dobson on Twitter. Social Geek Radio is sponsored weekly byDeb Evans Consulting, LLC and WebConjunction.
It's that time of year when families everywhere are ready for back to school. But do they have all the proper tech and gadgets needed for a successful acadmic year? Joining AK Stout and Deb Evans is one of Social Geek Radio's favorite guests, Bonnie Sharon, the Gadgetista! Bonnie's unnatural addiction to gadgets, and awareness of the latest technology and accessories will benefit listeners preparing for the new academic year! Business owners, this show is for you too! A good business must have all the proper technology. Why should the students have all the fun? The last segment of the show is dedicated to GeekItOut where AK will share geeky sites and apps that you should be aware of for fun and business! Follow AK, Deb and the Gadgetista on Twitter and join the conversation on Facebook! Social Geek Radio is sponsored weekly by WebConjunction andDeb Evans Consulting.
Chris Yates, Huddle Productions joined Social Geek Radio along with BJ Emerson, Buzzadelic and shared the secrets to using video production for storytelling. The show was entertaining and informative on the use of video and content marketing! Chris and BJ answered: What's the great story? How do you connect emotionally? What is the real definition of brand journalism. You can follow @chrisyates11, @bj_emerson, @akstout18 and @DebCE on Twitter.
AK Stout and Deb Evans welcome Matt DeBusk, VP Brand Development of Great Wraps. Matt is responsible for branding and expansion activities related to the nationwide expansion of Great Wraps restaurants. Join AK and Deb as Matt shares his strategy on the "good" use of social media to expand Great Wraps by using "great" opportunities social media offers to build a stronger brand. Stick around for the last 15 minutes of the show when AK and Deb #GeekItOut as they demonstrate their geekery sharing Websites and apps that will amaze you! Follow Deb and AK on Twitter using #SocialGeekRadio to post your questions. And if you have guests and/or topic suggestions for the show, let them know! Social Geek Radio is sponsored by Deb Evans Consulting and Saying It Social.
Joining AK Stout and Deb Evans is one of Social Geek Radio's popular guests, Dave Delaney. Dave is the author of New Business Networking: How to Effectively Grow Your Business Network Using Online and Offline Methods. During the show, Dave will share: How to grow your network before you need it. How to best use Facebook to grow your professional relationships and strengthen your career. How to network on Instagram. How to live and die by your database Join the conversation on Twitter and Facebook using #SocialGeekRadio Social Geek Radio sponsors: Deb Evans Consulting and Saying It Social