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Megan Braverman, Principal of Berbay Marketing & PR, has an exceptional reputation as a strategic asset for law firms and other professional service firms. She is known for her ability to execute marketing programs that surpass business goals by immersing herself in clients’ operations, identifying what sets them apart from their competition and leveraging this to create countless PR opportunities, generate awareness and reinforce credibility. Within this, Megan works closely with individual attorneys and law firms to navigate the Chambers & Partners process, which includes crafting compelling submissions that get noticed. She has been instrumental in attorneys receiving top rankings. What you’ll learn in this episode: How the Chambers submission process works, a breakdown of the nomination and the importance of each section. Why you need to follow, not tailor, the nomination form when describing cases or deals, and how to best highlight key aspects of the matter. How to use the B10 section of the application to emphasize significant professional talents or contributions to the legal practice not covered elsewhere. The role that researchers and editors play in the research process to evaluate nominations. Why it’s critical to devote sufficient time for completing the nomination process and how to select referees who can strongly speak in support of your candidacy. Ways to contact Megan: Email: megan@berbay.com Phone: (310) 405-7343 LinkedIn: www.linkedin.com/in/mbraverman Resources: Website: www.chambersandpartners.com Twitter: @ChambersGuides LinkedIn: www.linkedin.com/company/chambers-and-partners Facebook: www.facebook.com/Chambersandpartners
Megan Malone is a Founding Partner with Vici, a Philadelphia-based digital agency, and leads the Operations division. Megan has both a broadcast and digital marketing background working for the Philadelphia Eagles, Beasley Broadcast Group, and Cox Media Group. Megan has certifications from the Center for Sales Strategy (management, marketing strategy, brainstorming), a certification from Disney Institutes People Management, and was awarded the top 10 advertisers in Louisville from the American Advertisers Federation in 2012. She has managed millions of dollars of digital campaigns in her career. What you’ll learn about in this episode: The story of Vici Media Inc.’s growth from the time when Megan was the only employee How Vici Media Inc. keeps track of over 100 media partners The systems and processes that work best over multiple time zones so Megan can live in Phoenix while many of her employees live in Philadelphia The system Vici Media Inc. uses for superior marketing campaign management How Post-it Notes evolved into a system that really works for Megan and her employees How Vici Media Inc. uses Trello to keep track of projects from start to finish The flaws Megan found in Basecamp and how she found a system that worked better How Megan determines a checklist of key steps that are needed to launch each product Vici Media Inc. offers An example that shows why it’s important for checklists and systems to be constantly evolving The importance of everyone in the business to be able to give input into systems The 3-week itinerary Vici Media Inc. gives new employees and how that makes them feel more at ease on the job How Slack helps Vici Media Inc. communicate with clients very quickly The essential questions Megan asks when beta testing new products Why it’s necessary to have a system to control chaos How systems can help businesses work together from different parts of the country What Vici Media Inc. is doing in the future to improve Why you should never be complacent Ways to contact Megan: Email: megan@vicimediainc.com Twitter: @MeganAMalone A transcript of this episode is available here: systemexecution.com/marketing-campaign-management-system
This Haute Cocoa Mommies episode is part of our Boss Mommies Interview series. Today we interview jewelry artist and new mommy Megan Gilchrist. Megan shares her journey to becoming an entrepreneur, being a new mommy, and living in a new city. You'll love her super dope vibe and spirit, as well as the story to turning her one of a kind hand-crafted jewelry into a business! Contact and support Megan: Email: yomegz@gmail.com www.yomegz.com Instagram: www.instagram.com/y.o.m.e.g.z Facebook: www.facebook.com/yomegz Twitter: twitter.com/yomegz Contact HauteCocoa Mommies Email: hautecocoamommies@gmail.com Instagram: www.instagram.com/hautecocoamommies/ Facebook: www.facebook.com/hautecocoamommies/