Podcasts about sales strategies

What you'll learn in this episode: Why prospecting is the lifeline of predictable income How to use cold outreach effectively (without breaking compliance rules) The overlooked power of referrals and testimonials How local events and sponsorships expand visibility Why reviews and customer feedback are powerful sales tools How to create strategic alliances that consistently feed new clients Why committing to prospecting is the only way to avoid broke months To find out more about Dan Rochon and the CPI Community, you can check these links:GET THE BOOK! Teach to Sell : Teach to Sell: Why Top Performers Never Sell – And What They Do InsteadWebsite: No Broke MonthsPodcast: No Broke Months for Salespeople PodcastInstagram: @donrochonxFacebook Page: https://www.facebook.com/NoBrokeMonths/Facebook: Dan RochonLinkedIn: Dan Rochon

Right now there are nine different things in my business making sales. I'm not doing any of them, and I haven't touched most of them in months. Between them they make multiple sales every single day. A different mix of programs every time.If you've built a business that works, and you're now stuck at exactly the level it works at, and every idea you've got for growing it starts with "find more people"... this episode is for you.Why does one great funnel cap you no matter how good it is? How does a $47 sale become an average order value of $140, with no price rise and no bigger offer? And why is the answer to growing almost never more eyeballs?Every strategy in this episode is one we install with people inside SCALE, my brand new program. The first round is a pilot and it's capped at twenty people.

If you cannot answer why a customer should buy from you instead of your competitor, your sales strategy is failing.Many business owners think claiming they have great service or decades of experience is enough to secure a deal. The reality is that these points are standard expectations, not reasons to choose you. When your entire competitive advantage relies on subjective claims, you end up fighting a losing battle for every new lead.This analysis examines why those common pitches fail to land with today's buyers. You will learn to strip away the fluff and build a unique selling proposition that actually forces a prospect to notice your business. We break down how to stop relying on generic promises and start highlighting the specific value that makes your company the only logical choice for customer acquisition.Subscribe for weekly business growth strategy breakdowns, and comment below with the biggest challenge you face when trying to differentiate your brand from competitors.About Brad SugarsInternationally known as one of the most influential entrepreneurs, Brad Sugars is a bestselling author, keynote speaker, and the #1 business coach in the world. Over the course of his 30-year career as an entrepreneur, Brad has become the CEO of 9+ companies and is the owner of the multimillion-dollar franchise ActionCOACH®. As a husband and father of five, Brad is equally as passionate about his family as he is about business. That's why, Brad is a strong advocate for building a business that works without you – so you can spend more time doing what really matters to you. Over the years of starting, scaling and selling many businesses, Brad has earned his fair share of scars. Being an entrepreneur is not an easy road. But if you can learn from those who have gone before you, it becomes a lot easier than going at it alone.Please click here to learn more about Brad Sugars: https://bradsugars.com/Build a Business That Gives You More Time, Money & Life: Get The $100M Playbook: https://go.bradsugars.com/100m-playbook-ebook

From the Vault: Episode 29 of The Dave Durand Show. Dave breaks down the principles of building an effective sales strategy and answers listener questions, including whether a business partnership is the right path for aspiring entrepreneurs.

Lynn shared her insights on streamlining sales cycles and her personal journey in sales, including her experience as a young Girl Scout selling cookies. She emphasized the importance of determination and strategic planning in overcoming sales challenges.Support the show

Discover how artificial intelligence is quietly revolutionizing the five trillion dollar construction supply chain and accelerating the massive data center boom. In this episode, Forest Flager reveals how Parspec leverages agentic AI to cut quoting times from days to seconds, driving billions in electrical product sales.   Since our last conversation, Parspec successfully secured a $31 million Series A and expanded its reach beyond electrical into mechanical and plumbing construction materials. Forest shares his insider perspective on how leading distributors are navigating modern procurement, overcoming manual workflow bottlenecks, and capturing new revenue in the rapidly growing data center market.   Beyond the product, we dive deep into how Parspec has completely restructured its own engineering teams to maximize the 3x to 5x development speed unlocked by AI coding tools. Forest provides actionable advice for founders on building an AI forward company culture that rewards experimentation over hoarding knowledge.   Whether you are building a venture backed startup, managing a global supply chain, or seeking ways to integrate AI into your daily operations, this conversation offers an unfiltered look at enterprise AI adoption that actually drives hard ROI.   Chapters 00:00 Introduction to Paraspect and AI in Construction 05:00 Expanding Product Offerings and Market Reach 09:46 The Role of AI in Procurement and Workflow Automation 15:04 Sales Strategy and Market Adoption 19:39 Trends in Data Center Construction and Procurement 24:49 Labor Dynamics in Data Center Construction 25:56 Enhancing Construction Efficiency with Real-Time Data 28:30 The Impact of AI on Startup Operations 32:36 Navigating the AI Talent Landscape 35:36 Fostering a Collaborative AI Culture 38:30 Personal AI Tools for Leadership 42:30 Future Directions and Team Expansion   Host: Jake Aaron Villarreal leads the top AI recruitment firm in Silicon Valley, www.matchrelevant.com, uncovering stories of funded startups and going behind the scenes to tell their founders' journeys. If you are growing an AI startup or have a great story to tell, email us at: jake.villarreal@matchrelevant.com

Learn the five proven business growth strategies that prioritize conversion over lead generation to boost your bottom line. Stop chasing new leads and start focusing on the metrics that actually multiply profit. Many entrepreneurs exhaust their resources on lead generation when the fastest path to revenue lies in optimizing conversion. This guide breaks down the five core pillars of sustainable business growth, explaining why acquiring new customers is often less effective than maximizing the value of the ones you already have. By implementing these specific business growth strategies, you can shift your focus toward building long-term repeat business. We analyze how to evaluate your current sales process and identify the friction points preventing you from increasing your business profit. Whether you are scaling a startup or stabilizing an established company, these principles apply to any model where efficiency matters more than raw volume. If you want to master the balance between lead generation vs conversion, subscribe for weekly business strategy breakdowns, and comment below which of these five areas you plan to optimize first.About Brad SugarsInternationally known as one of the most influential entrepreneurs, Brad Sugars is a bestselling author, keynote speaker, and the #1 business coach in the world. Over the course of his 30-year career as an entrepreneur, Brad has become the CEO of 9+ companies and is the owner of the multimillion-dollar franchise ActionCOACH®. As a husband and father of five, Brad is equally as passionate about his family as he is about business. That's why, Brad is a strong advocate for building a business that works without you – so you can spend more time doing what really matters to you. Over the years of starting, scaling and selling many businesses, Brad has earned his fair share of scars. Being an entrepreneur is not an easy road. But if you can learn from those who have gone before you, it becomes a lot easier than going at it alone.Please click here to learn more about Brad Sugars: https://bradsugars.com/Build a Business That Gives You More Time, Money & Life: Get The $100M Playbook: https://go.bradsugars.com/100m-playbook-ebook

A ringing phone. A five o'clock deadline. A tree lighting ceremony his kids were waiting for. On this episode of The Proven Entrepreneur Show, host Don Williams sits down with Jarrod Lopiccolo, co founder of Noble Studios, for a conversation that starts with a single choice and ends up rewriting how he leads his company today.Twenty two years ago, Jarrod and his wife started Noble Studios as a creative digital agency built on family values, though never on nepotism. Since then it has grown into a name trusted across travel and tourism as well as B2B industries like fintech, healthtech and manufacturing. But this episode is not about how the agency was built. It is about who Jarrod had to become to lead it, and the moment that forced him to change for good.Don and Jarrod talk openly about the hidden weight seasoned entrepreneurs carry, the loneliness that often sits behind a confident exterior, and the quiet cost of chasing business growth while trying to hold everything else together. Jarrod shares what he calls his duck on water years, times when everything looked calm on the surface while things were moving fast underneath, and what it took to lead his team, his clients and him self through a season that tested all three.Across the conversation, the two dive into topics that matter to anyone building something of their own, from leadership and executive coaching to sales strategy, marketing and lead generation, LinkedIn and personal branding, customer experience and the growing role AI for business is starting to play in how companies connect with people. Whether you run a small agency, sit on a leadership team, or are simply trying to figure out how to grow a business without losing yourself in the process, this episode offers a story you will want to sit with.By the end, Jarrod opens up about the legacy he hopes to leave behind, not measured in revenue or years in business, but in the people who felt genuinely better for having known him. It is a story about entrepreneurship, about business consulting from the inside out, and about learning that letting go is sometimes the bravest business decision a leader can make.Press play and find out what happened the night Jarrod chose a deadline over a tree lighting ceremony, and why he says it is the best mistake he ever made.Mentioned in this episode:Guest: Jarrod Lopiccolo, Co-Founder, Noble StudiosHost: Don Williams, The Proven Entrepreneur ShowCompany: Noble Studios, noblestudios.comConnect with Jarrod: LinkedIn (search Jarrod Lopiccolo)Client mentioned: AutodeskTopics covered: Business Growth, Entrepreneurship, Marketing and Lead Generation, Leadership, LinkedIn and Personal Branding, Business Consulting, Sales Strategy, Executive Coaching, AI for Business, Customer Experience

The following guest sits down with host Justin White:•   Gilbert Bennett - Loan Originator, My Easy MortgageConsistently Making Outbound Phone Calls Opens the Door for Business OpportunitiesEven when it seems like there isn't a reason to call your past clients, you still need to make those calls. Why should mortgage loan originators set aside time every day for outbound calls? Listen to Episode #129 of Good. Better. Broker. as we sit down with a mortgage broker who is smiling and dialing his way to more leads and loans.In this episode of the Good. Better. Broker. podcast, you'll learn why it's important to call clients even if they aren't in the market for a mortgage.In this episode, we discuss ...•   1:22 – how Gilbert got into the mortgage business•   7:10 – the importance of making outbound calls•   9:16 – why phone calls make the loan process easier•   10:54 – why stronger relationships are built through the phone•   13:56 – the phone call that gets Gilbert 8-10 leads every month•   16:47 – events Gilbert hosts to stay in touch with clients•   20:29 – the benefits of staying connected with clientsResources mentioned in this episode: The Core TrainingShow Contributor:Gilbert BennettConnect on LinkedIn Connect on Facebook Connect on InstagramAbout the Host:Justin White is UWM's in-house brand journalist and the host of UWM Daily. He creates engaging content across multiple platforms to promote the benefits of the wholesale channel and partnering with UWM. A seven-time Emmy Award winner, Justin is a graduate of the S.I. Newhouse School of Public Communications at Syracuse University. Connect with Justin on LinkedIn, Instagram or Twitter Connect with UWM on Social Media:•   Facebook•   LinkedIn•   Instagram•   Twitter•   YouTubeHead to uwm.com to see the latest news and updates.

What if you could dramatically increase your sales without working harder—just by following three proven steps?Many business owners rely on personality and product knowledge to win work, but without a repeatable sales strategy, close rates often plateau. In this episode, Ben shares a simple framework refined over 25 years of sales experience that helps businesses focus on higher-quality opportunities, tailor proposals to what customers actually value, and win more work faster.After listening to this episode, you'll learn how to:Identify your highest-converting lead sources so you can focus your time on the opportunities most likely to close.Uncover the three decision-making factors that matter most to every customer before you prepare a quote.Speed up your quoting process to maintain momentum, outperform competitors, and increase your close rate.Press play to discover a practical, copy-and-paste sales strategy you can implement immediately to generate more wins, improve your close rate, and grow your business faster.New episodes every Monday, Wednesday and Friday.Take our Free Quote Quiz now to Kickstart Your Sales Growthhttps://quiz.typeform.com/to/ByHoaj2bTo see how we've helped business grow their sales:Read Client ResultsWatch TestimonialsOr email Ben if you would like to get in touch: hello@strongersalesteams.comThis podcast helps the entrepreneur, founder, CEO, and business owner in the trade, construction and industry segments, regain focus, build confidence, and achieve measurable results through powerful sales training, effective sales strategy, and expert sales coaching—guiding every sales leader, sales manager, and sales team in mastering the sales process, optimizing the sales pipeline, and driving business growth while fostering leadership, balance, and freedom amidst overwhelm, stress, and potential burnout, creating lasting peace of mind and smarter decision making for every California business and Australia business ready to scale up with excellence in sales management , through refined sales processes, proven trade sales techniques, and strategic sales leadership that strengthens sales process execution, accelerates sales team development, builds stronger sales teams, improves time management for sales, drives resilience and results, increases team results across the construction industry and wider industry sales sectors, and supports sustainable trading growth that continues to drive results through an effective management process in modern trade sales.

Too many business owners think their next sale is hiding behind a bigger ad budget or more leads, when in reality the real money is in the leads they've already generated, but never properly followed up with. Prospects say they're interested, timing gets in the way, and then fear, procrastination, and disorganization quietly choke off potential revenue. Today's guest, Wanda Allen of Follow Up Sales Strategies, has helped business owners, sales professionals, and especially realtors transform “I meant to call them” into a simple, systematic follow-up habit that consistently converts more existing leads into paying clients. In this episode of Marketer of the Day, Wanda breaks down why follow-up is the real leverage point in your sales process, and why the most powerful, underused tool is still the phone. She explains how a five-minute conversation can replace days of emails and DMs, uncover real objections, and build genuine prospect loyalty long before someone becomes a paying customer. Rather than chasing more leads or bigger ad budgets, Wanda shows you how to focus on the opportunities already in your pipeline. Wanda shares the three fundamentals of effective follow-up: adopting the right mindset, consistently using a CRM, and making follow-up a true priority instead of something you “get to later.” She unpacks the hidden fears that keep people stuck, fear of rejection, of being pushy, of not knowing what to say, and reframes follow-up as a professional obligation, not a nuisance. With research showing that 80% of sales happen between the 5th and 12th contact while 90% of sellers quit after two, she explains why simply staying in the game longer can make you the “last one standing” who wins the business. https://youtu.be/TJrC609Yz4E?si=Ap97ggtawja_Amet You'll hear how Wanda's systems-based approach has helped clients triple their sales just by getting serious about follow-up routines, tightening their processes, and reframing “I have so much follow-up to do” from a burden into a sign of opportunity. She also shares a powerful mindset rule you can apply to both sales and life: when you feel like you can't do one more call or push-up, do two. If you're ready to get over your discomfort, stop apologizing for doing your job, and turn your existing leads into real revenue, Wanda's strategies will give you the structure and confidence to follow through. Quotes: “The salesperson that follows up and continues to follow up is the one that's going to get the business, because when that prospect is ready, the one who followed up is the one who's going to get the call.” “When you have a lot of follow-up work to do, that shouldn't stress you out; it should put a spring in your step. It means you've got opportunities in front of you.” “If your job is to bring in more business, you have to follow up. When you're following up, you're doing your job; that's called professionalism.” Contact Details: Visit Follow-Up Sales Strategies to Turn More Conversations Into Closed Deals Connect with Wanda Allen on LinkedIn for Practical Follow-up Strategies and Sales Tips Ready to Close More Deals with Smarter Follow-up? Schedule a Call with Wanda Allen Follow Follow Up Sales on X and Discover Simple Strategies to Improve Follow-up Grow your Sales One Follow-up at a Time; Follow Follow Up Sales Strategies on Instagram

What if selling wasn't about convincing someone to choose you - but helping them confidently make the right decision?In this episode of the Disruptive Influence Podcast, Jeff Abracen speaks with Alli Rizacos about selling with more structure, confidence and humanity - without the pressure, manipulation or ick traditionally associated with sales.Alli explains why buyers need three things before they are ready to act: awareness of the real problem, enough urgency to change and trust that you can help them solve it.They explore why your content might not actually be the problem, how imposter syndrome creates awkward sales conversations and why ethical selling means diagnosing before prescribing - even when that means directing someone away from your offer.Alli also reveals the systems beneath her seemingly casual approach, including personally messaging event registrants, qualifying people before they buy and testing offers in the market before building them.In this episode:• Why selling is really about helping people make decisions• The three conditions buyers need before they act• How to diagnose the real problem beneath the symptoms• Why your content might not be the actual issue• The difference between a “bruise” and a “broken bone” problem• How imposter syndrome makes sales conversations uncomfortable• Why personal attention can outperform automation• How systems make sales more repeatable and predictable• Why you should sell and test an offer before fully building it• How to use the language your buyers are already using• Why new entrepreneurs should begin with a market need - not only their passionChapters00:00 – Stop overcomplicating the sales conversation00:47 – What does good selling look like in 2026?03:10 – Stop selling and start helping people decide10:27 – The three things every buyer needs before acting16:00 – Diagnose before you prescribe22:10 – Ethical selling, commitment and client results28:26 – Success, pressure and moving the goalposts30:16 – Why your energy and capacity affect your business35:19 – Building repeatable and predictable sales systems37:32 – The personal DM strategy most people overlook42:17 – How imposter syndrome creates awkward selling47:13 – Testing your offer in the real market51:45 – Using the language your buyers actually use57:12 – Solve the market problem before chasing your passionAbout Alli RizacosAlli Rizacos is a sales coach and former corporate sales leader who helps coaches, consultants and service-based entrepreneurs create structured, repeatable sales systems without losing their personality.Drawing on her experience in enterprise sales and her fascination with buyer psychology, Alli teaches entrepreneurs how to clarify their market, strengthen their offers, start better conversations and help buyers make confident decisions—without manipulative tactics or performative sales personas.About the Disruptive Influence PodcastHosted by Jeff Abracen, Communication Coach & Advisor, and former agency Vice President, Creative Director, The Disruptive Influence Podcast explores how founders, leaders and creative thinkers use communication, storytelling and unconventional ideas to earn attention, build trust and inspire action.Connect with Jeff Abracen on LinkedIn [https://www.linkedin.com/in/jeffabracen/]If you are or know a disruptive influencer who would make a great guest, we'd love to hear from you. Every Like, Share, Subscription and Review means a lot.Cover art by Daniel DevoyMusic by Stephen Voyce©2024-2026 The Disruptive Influence Podcast - Jeff Abracen

Have you identified where you're losing sales—and do you know exactly what to do to fix it?Finding the weakest point in your sales process is only the beginning. The real growth comes from taking a structured approach to improving it. In this episode, Ben builds on the previous discussion by sharing a practical framework that helps trade businesses turn sales bottlenecks into opportunities for higher close rates and sustainable business growth.By listening to this episode, you'll discover how to:Evaluate what's already working well in your sales process so you can build on your existing strengths.Pinpoint the specific improvements that will have the greatest impact on converting more quotes into jobs.Define clear success measures for every change you make, creating a repeatable cycle of review, refinement, and continuous improvement.Press play now to learn a simple three-step framework that will help you strengthen your sales process, close more jobs, and build a business that keeps improving one percent at a time.New episodes every Monday, Wednesday and Friday.Take our Free Quote Quiz now to Kickstart Your Sales Growthhttps://quiz.typeform.com/to/ByHoaj2bTo see how we've helped business grow their sales:Read Client ResultsWatch TestimonialsOr email Ben if you would like to get in touch: hello@strongersalesteams.comThis podcast helps the entrepreneur, founder, CEO, and business owner in the trade, construction and industry segments, regain focus, build confidence, and achieve measurable results through powerful sales training, effective sales strategy, and expert sales coaching—guiding every sales leader, sales manager, and sales team in mastering the sales process, optimizing the sales pipeline, and driving business growth while fostering leadership, balance, and freedom amidst overwhelm, stress, and potential burnout, creating lasting peace of mind and smarter decision making for every California business and Australia business ready to scale up with excellence in sales management , through refined sales processes, proven trade sales techniques, and strategic sales leadership that strengthens sales process execution, accelerates sales team development, builds stronger sales teams, improves time management for sales, drives resilience and results, increases team results across the construction industry and wider industry sales sectors, and supports sustainable trading growth that continues to drive results through an effective management process in modern trade sales.

How do you build wealth from nothing? Jeremy Jenson did it, going from a childhood of moving between rented houses in Alief, Texas, to running Encore Search Partners, one of Houston's largest privately held recruiting firms. Shawn Lynch sits down with him to unpack exactly how, and why the strategy that gets you to your first million looks nothing like the strategy that gets you to fifty. Jeremy talks openly about growing up with a single mom, watching wealthier classmates drive brand new trucks in high school, and how that gap planted the seed for the ambition that drives him today.The two get into the real framework behind scaling a company at every stage, from the hustle and grind it takes to hit your first million, to the leverage and reinvestment that carries you from one million to ten, to the relationships and trust that carry you from ten million to fifty. Jeremy explains why sales fixes almost every other problem in a business, why he would rather hire a strong operator than try to do everything himself, and why entrepreneurs who cut corners for quick money rarely make it past a few good years. Shawn and Jeremy also talk about parenting, raising ambitious kids without raising entitled ones, teaching financial literacy early, and why the real marker of success has far less to do with the size of your bank account than most people assume.Subscribe to Official Success Formula for more conversations like this one, and catch the full episode on the podcast at the link below. You can also check out Jeremy Jenson and the team at Encore Search Partners if you are hiring or looking for your next executive role.Instagram- https://www.instagram.com/jeremyjenson/Tune in every Tuesday at 10 AM for another inspiring success story, along with the proven formula to help you achieve your own goals. Don't miss out on the insights that could change your life!Buzzsprout- https://successformulapodcast.buzzsprout.com/Spotify - https://open.spotify.com/show/7aRe06pXIq6yq8GQf62NBMAmazon Music - https://music.amazon.com/podcasts/1393b77c-626a-4a53-bdd5-43ce3b1aa15b/success-formula-podcastApple Podcast- https://podcasts.apple.com/gb/podcast/success-formula-podcast/id1748704615Our Social Media:Youtube: https://www.youtube.com/@OfficialSuccessFormulaInstagram: https://www.instagram.com/officialsuccessformula/Twitter: https://x.com/_SuccessFormula/Tiktok: https://www.tiktok.com/@officialsuccessformula

Throughout the 31 days of July, I'll be dropping daily audio trainings on all things mindset, money, sales, marketing, brand building and the courageous action required to blow your own mind! Join 31 to Thriving here if you'd like to be in the vibes, ask your questions, get accountability and smash the start to the second half of the year! Enjoy! If you'd love to learn more about the work I do, check out my website here. If you have any takeaways or learnings please do drop me an email tara@thethrivingbusinesswoman.com or drop me a DM on Instagram. I always love to hear your thoughts on each episode! You can find me here.   See you next week for another episode! Don't forget to subscribe and leave a rating or review so more people can find this podcast, and if it helped you today, please do share with someone who could benefit from it.   Keep thriving!

This episode was sponsored by Cardiff    LightSpeed VT: https://www.lightspeedvt.com/ Dropping Bombs Podcast: https://www.droppingbombs.com/ Today's Dropping Bombs episode features returning guest Sean V. Bradley alongside Cody Carter, an Orange County Toyota salesman who just became a Guinness World Record holder by selling 1,799 vehicles in a single year, a number verified directly by Toyota.   Sean breaks down the mechanics behind it: the proprietary website that hides pricing behind a signup wall, the Facebook groups that turn into sales within the hour, and the nationwide auto broker network Cody built to close deals most salesmen couldn't touch, all while he works a 9 to 2 showroom schedule.   Cody didn't inherit a dealership, win a lottery, or catch a lucky break. He just figured out a better way to do something everyone said couldn't be improved, and that's a lesson worth stealing no matter what you sell.    

Albertsons comes out with a new strategy as sales slump, FastLane Convenience Stores has a new CEO, and get ready for Halloween.

Your pool route does not need more hustle, it needs a cleaner sales system. We walk through how to position PoolRx as a high-value, once-a-year upgrade that helps prevent algae, improves water clarity, and lowers chlorine demand, while also protecting your profit when chemical prices keep moving.We share a simple Good Better Best framework you can apply immediately: buy during spring promotions to save on the backend, pass the cost through as an annual fee, or charge a fair markup based on what customers see online and use that margin to offset chlorine and other consumables. To make the pitch easier and more consistent, we talk about using pre-written, customizable offer letters you can brand with your company logo and send by email, include with billing, or hand to homeowners at the stop.We also get into the most common PoolRx questions pool pros hear on route. Saltwater pool customers get specific benefits like the ability to turn down the salt chlorine generator, slow the pH rise, reduce acid demand, and potentially cut down on salt cell cleaning, which can help extend equipment life. On the troubleshooting side, we cover algae claims including stubborn black algae, why you must reduce chlorine after adding PoolRx to avoid overchlorination, and the real reason you replace the unit each season instead of trying to stretch it with boosters alone. If you want a practical, field-ready way to sell cleaner pools and fewer problems, this one is built for you.Subscribe for more pool service business and water care training, share this with a pool pro who needs a better add-on strategy, and leave a review with your favorite sales line from the episode.We break down how PoolRx can help pool service pros prevent algae, cut chlorine demand, and sell a cleaner-water upgrade without complicating the weekly route. We also share a simple pricing framework, explain why the unit is replaced each season, and clarify exactly when a booster makes sense.  • good better best ways to price PoolRx on a pool route  • buying during spring promos and protecting your margins  • passing cost through versus charging a markup  • using customizable offer letters to pitch optional or mandatory programs  • strongest talking points for saltwater generator pools  • reducing chlorine output after adding PoolRx to avoid overchlorination  • handling algae cases including green pools and black algae timelines  • why a new unit is needed each season instead of only boosters  • how to size and stack boosters for larger gallons and tougher conditions  If you're looking for more podcasts, you can find those by going to my website, swingprolearning.com. On the banner, there's a podcast icon. Click on that, and over 1900 podcasts will be available for you to listen to at your leisure. And if you're interested in the coaching program that I offer, you can learn more at PoolGuyCoaching.com. Have a great rest of your week and God bless.Send us Fan MailSupport the Pool Guy Podcast Show Sponsors! HASA https://bit.ly/HASAThe Bottom Feeder. Save $100 with Code: DVB100https://store.thebottomfeeder.com/Try Skimmer FREE for 30 days:https://getskimmer.com/poolguy Get UPA Liability Insurance $64 a month! https://forms.gle/F9YoTWNQ8WnvT4QBAPool Guy Coaching: https://bit.ly/40wFE6y

Find out why enthusiasm, fun and internal alignment is more valuable than learning another online funnel. This is what your marketing has been missing.Are you always chasing the next strategy, funnel or piece of external validation to fix what's not working in your business? What if passion is what drives business success?Listen in on this conversation with Jaden Hummel (Coach for entrepreneurs) and you'll learn that real internal alignment combined with enthusiasm for what you're selling is a sales strategy in and of itself.This thoughtful conversation covers how to rediscover enthusiasm for your work, what it means if you don't feel it, and how alignment in business looks different for everyone.You'll also hear: Ways to add more fun into your business to keep you motivatedJaden's take on alignment and questions to ask yourself to keep your business moving in the right directionTips for creating content the resonates more deeply with your audienceConnect with Jaden on Instagram at @JadenBHummel, or check out her group Open Field (@opnfield — comment "open" on any of her posts to get in).If content and visibility are part of your business plan (they should be), grab my free Instagram training: https://www.videoask.com/f7xjzo38p

Summer doesn't have to mean slower sales. In this episode of The Grow Your Occupancy Podcast, Julie Podewitz shares practical, field-tested strategies to help senior living sales teams maintain momentum throughout the busiest vacation season of the year. Julie discusses why consistent sales processes create stability, how purposeful home visits can strengthen relationships with prospective residents, and why now is the perfect time to re-engage cold leads hiding in your CRM. She also explores the power of storytelling in marketing and outreach, offers ideas for creating seasonal outreach campaigns that referral partners will remember, and explains how adding temporary sales support can help communities maintain occupancy while team members are away. Whether you're a sales director, executive director, regional sales leader, or marketing professional, you'll walk away with actionable ideas you can implement immediately to keep your pipeline active, your team focused, and your occupancy goals on track all summer long.

At 24, Marlyn Schiff was making beaded jewelry at her kitchen table with no business plan and nothing to lose. Today, Marlyn Schiff Jewelry is a seven-figure wholesale brand with staff who have stayed 18 years, a price point under $150 that cracked Nordstrom and Neiman Marcus, and a growth strategy built entirely on passion over pressure. For more on Marlyn Schiff and show notes click here Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

Sales are quiet, and you've already decided it's your fault. It isn't.Hi, I'm retail strategist and founder of Resilient Retail Club, Catherine Erdly.Every retailer I have ever worked with has quiet weeks — including the multi-billion businesses. The only real difference is that they have enough stores and enough channels for the inconsistency to smooth itself out. When it's just you, one shop, one website, a couple of marketplaces, there is nothing to smooth it out. So a slow Tuesday doesn't feel like a slow Tuesday. It feels like evidence. Evidence that people have stopped buying, that your marketing has stopped working, that you have somehow lost your touch.This is the single biggest confidence killer in independent retail, and it has almost nothing to do with your products. It's what happens when you run a business without a plan: a good week means you've cracked it, a bad week means it's all falling apart, and you spend the year strapped into an emotional rollercoaster you never bought a ticket for. Most retailers respond by either setting wildly optimistic goals with no route to hitting them, or quietly setting no goals at all because a missed target feels worse than no target. Neither works. And neither tells you what to actually do on the Monday after a bad week.In this episode I walk you through the four-step sales strategy I've used with hundreds of retailers to get out of that cycle for good. It won't make your quiet periods vanish — nothing will, and anyone selling you that is lying. What it will do is tell you which quiet periods were always going to be quiet, which ones actually need your attention, and precisely what to do about them. By the end you'll know how to set a number that feels exciting rather than terrifying, how to see the rhythm your business has been running to all along, and how to build the one document that means you never again stare at a bad week and think "maybe I'm just terrible at this." It takes about ninety minutes to build. Press play and I'll show you where to start.In this episode(00:00) Why your sales feel random — and why it isn't youWhy every retailer, from a one-woman shop to a billion-pound chain, has quiet days and busy days — and why only one of them feels it. The confidence cost of an unplanned year, and what a sales strategy honestly can and cannot fix.(01:57) Step 1 — Set a sales goal you'll actually aim atThe archery question that exposes how most retailers approach sales, why a target isn't there to make you feel bad, and the last-12-months-plus-run-rate calculation that gets you a realistic number in minutes rather than weeks.(05:05) Steps 2 & 3 — Monthly targets by channel, and your trading calendarBreaking a yearly number down by month and by channel, the hidden benefit that reveals the rhythm of your business (and why February is not a personal failing), then building the trading calendar that bridges your sales plan and your marketing — including what to do when a month has no reason for anyone to buy.(11:50) Step 4 — Track what matters, and why future you will thank youWhy the answer isn't another analytics tool, the four things worth tracking weekly, the four worth tracking monthly, and the one-line note that will save you an hour of confusion this time next year.Free download for this episodeGrab my free guide to creating a sales strategy for your business: resilientretailclub.com/strategyUseful linksFree sales strategy guide — https://www.resilientretailclub.com/strategyThe Resilient Retail Club — https://www.resilientretailclub.comAll podcast episodes — https://www.resilientretailclub.com/podcast/Connect with me on LinkedIn — https://uk.linkedin.com/in/catherineerdlyWatch on YouTube — https://www.youtube.com/playlist?list=PLwFwdhK_WMJvXntxKLZj83Inz1fFNAN2PNew episodes every Thursday. If this one was useful, following the show is the single most helpful thing you can do — it's how other independent retailers find it.Mentioned in this episode:This podcast uses chapters

In this episode, I'm sharing one of the strategies I've been implementing in my business this year— something I'm calling the Low-Lift offer. Not a membership. Not a mini course. Not another content hamster wheel. A simple, paid container designed for one purpose: conversation. And it's been one of the most powerful sales strategies I've built in years. Better yet, my clients are seeing incredible results with it too. Listen to get all of the details on what a Low-Lift offer actually is and how I'm using it in my business.Here's What I Cover: Why the coaching industry optimized for the wrong thing What a Low-Lift offer actually is (because it's not another low-ticket offer) Why this works even if your real goal is selling high-ticket The unexpected lesson one of my clients learned after actually talking to her buyers. Exactly how I run this offer without being glued to Voxer 24/7. And so much more… Resources: She's a Big Deal: Applications are open for the second (and likely final) beta cohort — the full visibility ecosystem where you'll build your low-lift offer, your listening tour, your talk, and more.Lean More & Apply Here: https://docs.google.com/document/d/1iXW0B1s0PSqxJjDVpr0Z2PDrqfRblGj_dHzDO0FeLNQ/edit?usp=sharing Got questions? Email team@getcoachsocial.comOR Leave me a voicemail here so I can feature you on an upcoming episode and/or come up with creative ways to support you: http://speakpipe.com/marketingunfiltered

What You'll Learn in This Episode Why success usually takes 10 times more effort than you expect. The biggest mistakes new real estate investors make. How mentorship dramatically shortens your learning curve. Why blind optimism can either fuel or sabotage success. The importance of asking better questions—not just finding answers. How AI tools like ChatGPT can reveal your business blind spots. The difference between building wealth and designing a fulfilling life. Why consistency beats talent in entrepreneurship. Lessons from wholesaling that apply to every business. How to stay motivated when progress feels slow.    

What you'll learn in this episode: Why hiring should start with understanding your own strengths and weaknesses The difference between vision, mission, and culture when building a team Why most entrepreneurs struggle with hiring compared to selling The real cost of making a bad hire Why Dan treats the first 90 days as part of the interview process The surprising statistics behind finding the right talent How great leadership helps people achieve their goals—and why that leads to your success

Ian Selbie is a globally recognized sales expert, author, speaker, and podcast host with more than 25 years of experience helping organizations improve sales performance and sustainable growth.He has trained and coached more than 17,000 sales professionals worldwide and previously worked at Apple, where he was named the company's Top Salesperson in the World in 1990.Ian is the author of If You Were Arrested for Selling, Would There Be Enough Evidence to Convict You? and the host of Confessions of a Sales Pro.SHOW SUMMARYIn this episode of Selling from the Heart, Larry Levine and Darrell Amy welcome Ian Selbie to discuss selling with curiosity, compassion, and strong fundamentals.Ian shares his framework: “Call high, find the pain, bring the gain, and do it again and again.” He explains why salespeople should begin with decision-makers, uncover real business challenges before presenting solutions, and avoid sending proposals to unqualified opportunities.The conversation also explores several of Ian's “Seven Deadly Sins in Selling,” including calling too low, proposing too early, and expecting CRM technology to fix a broken sales process.KEY TAKEAWAYSSelling from the heart begins with genuine curiosity, compassion, and a commitment to helping customers succeed.Start every opportunity at the highest level possible—decision-makers can say yes, while influencers often cannot."Call high, find the pain, bring the gain" provides a simple framework for creating meaningful customer conversations.Never present a proposal before you've fully qualified the opportunity and uncovered the customer's true business challenges.Technology doesn't fix poor sales fundamentals—a CRM only amplifies the quality of your existing sales process.The strongest path into executive leadership is through earned referrals built on trust and consistent value.HIGHLIGHT QUOTESCall high, find the pain, bring the gain, then do it again and again.Influencers can say no. Decision-makers can say yes.If your sales team were arrested for selling, would there be enough evidence to convict them?A CRM doesn't fix broken sales processes—it magnifies them.Value grows when you increase the benefit, not when you decrease the price.ADDITIONAL RESOURCESExplore the secrets of heart-centered leadership and thriving workplace cultures with Culture from the Heart Podcast! Nominate a visionary CEO at www.culturefromtheheart.com!Listen to Larry Levine's Bestselling Book: Selling in a Post-Trust World! Now available on Audible! Transform your sales approach with insights that matter.  Subscribe to The Selling from the Heart Podcast Youtube Channel! Stay updated with the latest episodes and leadership tips: Selling from the Heart YouTubeGet Your Daily Dose of Inspiration:Click Here for Your Daily Dose

Today's episode is day 10 of 31 to Thriving and I'm sharing a very simple, underrated sales strategy that truly showcases the work you do. Implement and enjoy! Throughout the 31 days of July, I'll be dropping daily audio trainings on all things mindset, money, sales, marketing, brand building and the courageous action required to blow your own mind! Join 31 to Thriving here if you'd like to be in the vibes, ask your questions, get accountability and smash the start to the second half of the year! Enjoy! If you'd love to learn more about the work I do, check out my website here. If you have any takeaways or learnings please do drop me an email tara@thethrivingbusinesswoman.com or drop me a DM on Instagram. I always love to hear your thoughts on each episode! You can find me here.   See you next week for another episode! Don't forget to subscribe and leave a rating or review so more people can find this podcast, and if it helped you today, please do share with someone who could benefit from it.   Keep thriving!

How can staffing firms use AI to drive more revenue without losing the trust that wins business? Kortney Harmon sits down with Anna Frazzetto, founder and CEO of AFM Strategic Partners, to explore why AI is most powerful when it's built on strong sales fundamentals—not used as a shortcut.Anna shares practical strategies for integrating AI into every stage of the sales cycle, from prospecting and discovery to forecasting and follow-up. She explains why disciplined processes, clean data, and human judgment remain essential, and offers clear guardrails for adopting AI in ways that improve efficiency while protecting client relationships.Learn how today's top sales leaders are using AI to scale smarter—without sacrificing the credibility and trust that drive lasting success.________________Follow Crelate on LinkedIn: CrelateWant to learn more about Crelate? Book a demo hereSubscribe to our newsletter: The Full Desk Experience

What happens when you start selling at six years old — not lemonade, but industrial machinery parts? Doug C. Brown figured out the math of leverage before he finished second grade: why work forty hours for ten dollars when you can sell one part in six minutes and make the same? That early wiring never left him. From military service to selling music equipment to Aerosmith and Paul McCartney, from nuclear medicine to telecom where he helped grow a company from $62 million to $368 million in two years as their number one rep, Doug's career is a masterclass in following the leverage.Doug joins Bill to unpack his concept of Win-Win-Win Selling — the idea that every deal should produce three winners: you, your buyer, and someone else who benefits from the transaction. He shares the origin story behind this philosophy, born from watching too many reps stuff commissions by selling clients things they didn't need, simply because they didn't have enough prospects in the pipeline. Doug explains how he built an internal partner channel at his telecom company — connecting telephone hardware vendors with his cost-saving service so that clients saved money, vendors sold more phone systems, and Doug's phone rang sixty-two times a day with inbound leads.The conversation digs into what actually separates top 1% performers from everybody else. Doug breaks it down to four things: always thinking in terms of leverage, systematizing everything, continuously building business skills, and continuously building personal skills. Bill and Doug trade war stories about the car dealership model of win-lose selling, the brutal economics of department store procurement, and the costly lesson Doug learned when he walked into a multi-million dollar meeting totally unprepared while six people on the other side had done their homework. They also explore the power of follow-up — Doug's two-year nurture that landed NASCAR, his mentor Chet Holmes' five-year pursuit of Jay Abraham and even longer play to land Tony Robbins, and why a simple quarterly "just thinking about you" message builds the kind of relationship capital that changes careers.In This EpisodeAbout the GuestDoug C. Brown is the CEO of CEO Sales Strategies and author of Win-Win Selling: Unlocking Your Power for Profitability by Resolving Objections. A military veteran, former musician, and nuclear medicine professional turned sales leader, Doug has helped companies from startups to Fortune 500s build revenue growth systems. He was the #1 sales rep at a telecom company that grew from $62M to $368M, served as President of Training and Sales under Tony Robbins, and has worked with brands like Enterprise, Procter & Gamble, and NASCAR. His mission: helping business owners and sales professionals break into the top 1% of earners.Links & ResourcesStuck? The Q20 Growth Diagnostic will give you a fresh perspective and it's free. ScalingCoach.com/Q20Our new book, Busy is Broken, coming this September. Sign up for the release at busyisbroken.comMentioned in this episode:Busy Is BrokenHave you ever had a week where you're completely slammed but somehow nothing actually moved? Is this one of those weeks? That's not really a time problem. It's a busyness habit problem. My new book, Busy Is Broken: Do Less, Scale More, is about growing by doing less, not more. Read or listen to a sample chapter, over at busyisbroken.com. That's busyisbroken.com. Also on amazon and other booksellers.

In this follow-up conversation, Kara welcomes Tim Hooper back for a tactical discussion on AI, business, and the human connection that matters more than ever. Tim shares why AI should not replace presence, empathy, intuition, or relationship-building, especially for solopreneurs, small business owners, and real estate professionals. Together, they explore how AI can save time, reduce friction, support better preparation, and help business owners focus on the work that creates the most impact.Episode Topics:• AI as a tool for productivity, not a replacement for connection• Why “soft skills” are becoming the real hard skills• How business owners can use AI without getting overwhelmed• The importance of consistent action in growing a business• Using AI to prepare for client meetings and improve research• How presence, empathy, and thoughtful questions build stronger client relationships• Choosing the right AI tools instead of chasing every new trend• The value of focusing on your biggest friction points firstInsights:• The more advanced AI becomes, the more valuable genuine human connection becomes. Clients still want to feel heard, understood, and cared for.• AI can produce a lot of information quickly, but business owners still need discernment, intuition, and emotional intelligence to use that information well.• Instead of trying to learn every AI tool at once, start with one friction point in your business and spend a little time each day improving it.• Great business growth often comes from consistent action, relationship-building, and focusing on the small percentage of activities that create the biggest results.• Technology should help business owners become more present with clients, not more distracted.Highlights:00:00 Welcome and Intro05:20 Cultural Context and Emotional Landscape07:46 Human Connection as Differentiator11:55 AI as Productivity Tool 16:43 Tool Selection and Practical Tips18:23 Implementation Approach and Learning37:25 Podcast episode endedTim Hooper works with business leaders who want to increase the number of top performers on their team and with sales professionals who want to convert more of the best clients faster. As founder of Energy4Sales, his company's training programs like the Professional Selling Accelerator help sales professionals build predictable pipelines through disciplined proactive connection, consistent valuable communication, extreme ownership of their database, and a technology-leveraged focus.Tim enjoys speaking for sales teams and associations across the country on topics like Energizing Your Sales, Marketing That Matters, The Attitude of Leadership & The AI-Leveraged Professional. He's a John Maxwell-certified coach, cohost of the TrustFactorX podcast, and author of the GotEnergy? Abundant Life Series. He currently serves as VP of Sales Strategy & Marketing Implementation for FNF's Agency Division partners working closely with title agency, real estate and mortgage company leaders.When he's not consulting, he's making memories with his four kids and wife of 19 years while pursuing his quest to run a marathon for charity in every state. He resides in beautiful Central Virginia and would love to connect with you here on LinkedIn.Resources:• Previous episode with Tim Hooper: Episode 137 on AI for business owners• Email: team@energy4sales.com• Website: www.energy4sales.com• Connect with Tim Hooper on LinkedIn: https://www.linkedin.com/in/timehooper• Book - Got Energy?: 3 Musts to Igniting Your Passionhttps://www.amazon.com/Got-Energy-Musts-Igniting-Passion/dp/1642554278• Claude AI• Claude for desktop / co-work features• Eric Church's UNC commencement speech• Tim Hooper's AI implementation cohort for serious agentsCheck out Tim Hooper's work, his book Got Energy, and his AI cohort to learn how to use AI in a practical, human-centered way. And if you have not listened to Episode 137 yet, go back and hear the first part of this conversation on AI and business.Connect with Kara to share your thoughts on the series:Website - http://www.kcdrealestate.com/Email - kara@kdcrealestate.comInstagram - https://www.instagram.com/karachaffindonofrio/Facebook - https://www.facebook.com/karachaffin1?_rdc=1&_rdrYouTube - https://www.youtube.com/user/KaraChaffinLinkedIn - https://www.linkedin.com/in/karachaffin/Don't forget to visit freegiftfromkara.com for our special giveaway, the Dynamic Life Journal to help you maintain your authentic voice and intuitive wisdom while navigating the balance between technology and human connection in your business and personal life.Special Listener Offer: Unlock Your Soul-Aligned Brand with Jen CudmoreAs a gift to our Soul Inspiring Business community, I've convinced my incredible mentor and business coach, Jen Cudmore, to create an exclusive package just for you—our loyal listeners. This special offer includes a powerful private session to dive into your branding archetypes and a 3-month coaching package at a deeply discounted rate.Ready to clarify your message, magnetize your dream clients, and grow your business from the inside out?Click here to claim your exclusive Soul Inspiring Business listener package

Many stalled deals do not fail because the solution is weak. They fail because the team moved too fast before the buyer had a reason to care, a sponsor willing to mobilize, and enough confidence to take the risk. Randy Riemersma joins John McMahon and John Kaplan to unpack how false velocity, shallow discovery, and weak executive alignment create fragile opportunities that collapse late. He explains why elite sellers slow down early, uncover real business pain, connect operational problems to strategic outcomes, and manage the emotional side of buying when the decision starts to feel personal. Randy Riemersma is the founder of Sell with Precision, where he helps sales leaders strengthen go-to-market execution, leadership effectiveness, and sales operating discipline. He has spent decades in B2B sales, leadership, consulting, and executive coaching, with a focus on helping teams sell with greater clarity, precision, and business relevance. Connect with Randy: LinkedIn Website Resources mentioned: The Happiness Lab with Dr. Laurie Santos - The Hidden Beliefs That Shape Your Happiness with Shawn Achor Key takeaways from this episode:  00:00 - Why many late-stage deals are lost long after the buyer has agreed with the business case. 02:37 - What leaders often overlook when early deal momentum feels too good to be true. 03:51 - A look inside the moment elite sellers create the urgency that average reps never uncover. 12:53 - Why many CROs see strong operational engagement fail to translate into executive sponsorship. 16:41 - The six emotions that drive buyer decisions and how to leverage them across deal stages. 28:24 - What it really takes to build buyer belief when the risk of saying yes starts to feel personal. 40:28 - Why the best discovery conversations feel less like qualification and more like understanding. Hosted by five-time CRO John McMahon and Force Management Co-Founder John Kaplan, the Revenue Builders podcast goes behind the scenes with the sales leaders who have been there, done that, and seen the results. This show is brought to you by Force Management. We help companies improve sales performance, executing their growth strategy at the point of sale. Connect with Us: LinkedInYouTubeForce Management

The conversation focused on the practice of providing managed service pricing to customers during an initial meeting. One concept discussed was that MSPs are encountering prospects who increasingly expect immediate, transparent pricing, with many decision-makers opting to make choices after a single round of vendor meetings. The discussion explored how this shift contrasts with traditional industry advice that recommends withholding pricing until after an in-depth assessment and value-building process. Several points were raised, including the observation that coming prepared—with thorough research on the prospect and a clear pricing structure—can facilitate business wins, especially in competitive settings where prospects expect streamlined proposals. A key theme that emerged was the importance of preparation ahead of initial client meetings. The discussion clarified that researching client backgrounds, conducting preliminary discoveries, and leveraging prior experience with similarly sized environments enable MSPs to present informed, realistic pricing. The conversation addressed that exceptions remain: in complex environments or when the client lacks clear infrastructure visibility, an assessment may still be necessary prior to quoting. However, these situations are reportedly less common, as clients often provide substantial upfront context during pre-meeting calls. Secondary topics included practical guidance for financing large product orders, navigating out-of-state project requirements, and managing margin compression. The discussion explored options for financing substantial hardware purchases, highlighting leasing through distributors or manufacturers, encouraging clients to handle their own financing where possible, and considering purchase order (PO) financing to reduce resource strain. For out-of-state projects, building a professional network through peer groups or leveraging distributor partner networks was recommended. Regarding margin management, participants suggested standardizing service stacks, packaging recurring solutions, and reviewing contracts to ensure annual rate adjustments. The use of value-added services, such as cybersecurity and compliance, was recommended to offset margin thinning. The discussion outlined several implications for MSPs and IT leaders. Responsive, transparent pricing aligns with current buyer expectations but requires robust preparation and established pricing models to maintain accountability and ensure fair risk allocation. For hardware procurement, shifting financial responsibility to clients or utilizing external financing tools can preserve operating capital and mitigate margin erosion. Resilient operational models—incorporating peer collaboration, flexible service packaging, and annual price reviews—enable firms to adapt to ongoing industry pressures including rising costs and tightening margins. MSPs are advised to prioritize accountability in client communications, vendor negotiations, and conflict resolution policies to reduce operational risk and protect organizational wellbeing.Title:       Should you give a proposal at the first meeting? MSP Question of the week:   Should you give Managed Services pricing to your prospect on the first meeting? Topics/Events Apple Price hike is not welcome news:  https://www.linkedin.com/news/story/apple-hikes-prices-we-know-this-is-not-welcome-news-8956946/https://www.linkedin.com/news/story/apples-price-hikes-reflect-ai-eras-growing-price-tag-8305905/     20% price increase ipads, macbooks, iMacs – iPhone unchanged How do you finance larger product orders?   Lease, PO financing w/ distributor – don't tell mfr What if you have a project in another state for a current client ?  How do you deliver? With margins thinning, how can I increase my overall margin? Tales from the field:  How do you deal with an irate customer? Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Sales success doesn't always happen under perfect conditions.In this video, Ace shares a simple idea that's changed the way he approaches life and sales: avoid the traffic.From waking up early to beat the crowds at the gym to finding faster routes to work, the same principle applies to sales prospecting. Most people operate in crowded, saturated spaces at the same times and wonder why results are hard to find.Learn how changing your timing, having conversations others avoid, and looking for opportunities outside the busiest lanes can help you stand out and create more success in sales.Support the show⚡READY TO BUILD A REAL CAREER IN SALES, MORTGAGES, OR LEADERSHIP?Apply here and choose your track. Already happy with your career? Grab the standalone products and trainings anytime inside the shop.

What separates top-performing enterprise sales organizations from everyone else? According to Carl Erikson, CEO of Beacon Worldwide Sales Consultants, it starts with understanding how buyers think.In this episode of Business, Brains & The Bottom Line, Carl shares the strategies, insights, and real world lessons that have helped Beacon Worldwide work with 60% of the world's top 10 enterprise selling organizations and generate billions of dollars in client wins.We explore the critical moments in complex sales cycles where deals are won or lost, the psychology driving executive decision-making, and how sales teams can anticipate buyer concerns before they surface. Carl also discusses the evolving role of AI in enterprise sales, the importance of aligning teams around a common strategy, and why practical execution matters far more than theoretical sales methodologies.Whether you're leading a sales organization, managing strategic accounts, or looking to improve your team's ability to close high-value opportunities, this conversation delivers actionable insights from someone who has spent decades helping organizations win the deals that matter most.Topics discussed include:Why understanding buyer psychology is a competitive advantageThe common mistakes sales teams make in complex enterprise dealsHow top-performing organizations approach strategic opportunitiesUsing AI to enhance, not replace, effective sellingAligning sales teams around winning strategies and executionLessons learned from working with global enterprise organizationsBuilding customer conversations that move opportunities forward faster

Are you struggling to capture the attention of Chief Information Security Officers (CISOs) in a saturated cybersecurity market? Join us in this enlightening episode of The Cyber Go-To-Market Talk podcast for cybersecurity sales and marketing teams, where we unpack the secrets to effective cyber security sales strategies that can elevate your approach and drive revenue growth. Host Andrew Monaghan sits down with Chris Camacho, co-founder and COO of Abstract Security, who brings a wealth of experience from his previous roles as a buyer at financial services companies. Chris shares invaluable insights into the shifting dynamics of selling cybersecurity solutions, particularly to Fortune 500 companies. He emphasizes the critical need for cyber sales teams to either reduce current spending or replace existing vendors to gain traction, making a strong first impression that resonates with decision-makers. This episode dives deep into Chris's unique journey from being a buyer of cybersecurity products to becoming a builder and seller, offering listeners a rare perspective on what works and what doesn't in the realm of cyber security sales. With around 3,900 vendors vying for attention in the cybersecurity space, standing out is no easy feat. Chris discusses the challenges of differentiation and the evolving role of AI in both sales and product development, providing actionable insights that can help your team navigate these complexities. Building and maintaining relationships is key in the cybersecurity landscape, and Chris stresses the importance of leveraging networks effectively to understand clients' specific needs. By creating tailored solutions that demonstrate clear ROI, sales teams can not only meet but exceed client expectations. Listeners will walk away with practical takeaways on sales onboarding, sales coaching, and metrics that matter in insurance, all aimed at accelerating growth in a rapidly changing environment. This episode is packed with cybersecurity marketing insights and go to market strategies for anyone involved in cyber security sales. Whether you're part of a startup or an established company, the lessons shared here will empower you to grow sales and enhance team management capabilities. Tune in to The Cyber Go-To-Market Talk podcast for cybersecurity sales and marketing teams and discover how to navigate team challenges while building trust and scaling sales teams effectively. Don't miss out on this opportunity to get better at marketing and drive predictable revenue growth! About the guest: Chris Camacho spent around ten years on the buy side in financial services, an early adopter of vendors like Crowdstrike and Flashpoint, before crossing over to build and sell security products. He is co-founder and COO of Abstract.Chapters:00:51 — Crossing from the buy side to the "dark side"02:55 — Why he bought CrowdStrike and Flashpoint early11:45 — A market with thousands of vendors, and the spend arms race15:33 — Three ways to fill a regional CISO event18:23 — Relationships, Ninja Jobs, and meeting his co-founder22:20 — What he interviews for (and what he doesn't)26:22 — When an AI lab lands in your category29:59 — What CISOs are telling him about AI32:22 — Reduce or replace: the way in now34:17 — AI for sellers, and his 17-year-old BDR Support the showThe Cyber Go-To-Market Talk is the show for cybersecurity sales leaders, founders, CROs, and go-to-market operators looking to improve cyber sales performance and build more predictable revenue growth. Hosted by Andrew Monaghan, founder of Unstoppable.do, covering cyber sales leadership, revenue leadership, sales onboarding, forecasting, pipeline generation, and cybersecurity go-to-market execution.Follow me on LinkedIn for regular posts about growing your cybersecurity startupWant to grow your revenue faster? Check out my cybersecurity sales consulting and trainingNeed ideas about how to grow your pipeline? Sign up for my newsletter.

What does it take to drive growth, lead change, and build winning sales organizations? In this episode of Sales Lead Dog, Christopher Smith sits down with Rodrigo Hijar, Head of Sales Strategy and Planning at Vilore Foods Company, to discuss sales leadership, growth strategy, change management, consumer behavior, CRM, and the future impact of AI on sales organizations. Rodrigo shares lessons from his journey through management consulting, revenue growth strategy, and consumer goods leadership. He explains why showing up consistently, staying ready for opportunity, and embracing change are critical to long-term success. The conversation explores how sales strategy teams can partner more effectively with sales leaders, why change management often fails, and how AI is beginning to reshape the role of CRM and sales planning. What You'll Learn • Why showing up consistently is one of the biggest drivers of success • How luck and preparation work together to create opportunities • The difference between B2B and consumer-focused sales organizations • Why sales leadership requires a unique approach to management • How sales strategy teams can create greater organizational impact • The keys to successful change management initiatives • Why sales and strategy teams must operate as one organization • How CRM should help predict what happens next, not just track activity • Why AI will transform sales planning and decision-making • How high-performing teams embrace growth and change About Rodrigo Hijar Rodrigo Hijar is Head of Sales Strategy and Planning at Vilore Foods Company, where he helps drive commercial growth, organizational transformation, and strategic planning initiatives. With more than 12 years of experience advising and leading consumer goods organizations across the United States and the Americas, Rodrigo brings deep expertise in revenue growth management, pricing strategy, pack-price architecture, promotional optimization, trade terms, and commercial strategy. His career spans management consulting and consumer goods leadership, helping organizations unlock growth opportunities while building sustainable commercial capabilities. Connect with Rodrigo Hijar LinkedIn: https://www.linkedin.com/in/rodrigo-hijar/ Learn More About Vilore Foods: https://www.vilore.com/ About Sales Lead Dog Sales Lead Dog is hosted by Christopher Smith, CRM technology and sales process expert, and founder of Empellor CRM. Each episode features sales leaders who have separated themselves from the rest of the pack, sharing how they achieve success with their teams and their CRM strategy. Unless you are the lead dog, the view never changes. Connect and Learn More All episodes and show notes: https://empellorcrm.com/salesleaddog/ If this episode brought you value:

Lightning Round: Top 10 Ways Buyers Are Changing Question: Sean from Seattle asks, "We work in the food distribution industry, it's competitive. We are doing a great job of bringing on new customers, but our churn rate has been higher than ever this year. What advice do you have for me and my team?"  Book: The Effortless Experience by Matthew Dixon, Nick Toman and Rick DeLisi

In this today's segment, Dan Sperring, founder and CEO of Align ICP, breaks down a mistake most revenue leaders make when defining their ideal customer profile. The instinct is to chase the highest lifetime value customers, but those segments are often the hardest to win, the slowest to close, and the first to break when the market shifts. This clip focuses on how to balance three critical factors inside your ICP: lifetime value, ease of acquisition, and market health. Dan explains why ignoring any one of these creates pipeline risk, and how leaders can avoid over-rotating into segments that look great on paper but fail in execution. For leaders responsible for predictable growth, this is about making smarter tradeoffs, not just better targeting. Dan Sperring is the founder and CEO of AlignICP, a company focused on helping revenue teams align around high-value customer segments to drive predictable growth. He brings experience across customer success, revenue leadership, and scaling SaaS businesses through product-market and go-to-market alignment. Connect with Dan: AlignICP LinkedIn Books mentioned: The Innovator's Dilemma by Clayton M. Christensen The Innovator's Solution by Clayton M. Christensen and Michael E. Raynor Predictable Revenue by Aaron Ross and ​​Marylou Tyler  Amp It Up by Frank Slootman Tools and podcasts mentioned: clay.com zoominfo.com The Science of Scaling Podcast Listen to the full episode: Aligning Pipeline to Ideal Customer Profile with Dan Sperring Get the Force Management framework for aligning your ICP, sales motion, and customer lifecycle around high-value use cases and measurable business outcomes: The Predictable Revenue Framework: Guide for Leaders Hosted by five-time CRO John McMahon and Force Management Co-Founder John Kaplan, the Revenue Builders podcast goes behind the scenes with the sales leaders who have been there, done that, and seen the results. This show is brought to you by Force Management. We help companies improve sales performance, executing their growth strategy at the point of sale. Connect with Us: LinkedInYouTubeForce Management

If you're ready to lead a team where accountability feels empowering, coaching fuels growth, and high standards drive results, this is your next step. Teach to Sell gives you the exact tools to lead with influence, guide clients and teams with clarity, and build a sales business that consistently produces No Broke Months. Whether you're scaling a team or refining your leadership skills, this book will show you how to create trust, alignment, and success through transformational leadership. Preorder Teach to Sell today and start mastering the leadership skills that move people—and results—forward. https://www.nobrokemonths.com/teach-to-sell-preorderWhat you'll learn in this episode Why your business should always have backup talent ready The 3 types of talent: potential, emerging, and proven Why proven talent, though costly, is worth the investment How to evaluate a candidate's record of success The cultural fit questions to ask in every interview Why “if it's not a hell yes, it's not a yes” is the golden rule in hiring To find out more about Dan Rochon and the CPI Community, you can check these links:Website: No Broke MonthsPodcast: No Broke Months for Salespeople PodcastInstagram: @donrochonxFacebook Page: https://www.facebook.com/NoBrokeMonths/Facebook: Dan RochonLinkedIn: Dan RochonTeach to Sell Preorder: Teach to Sell: Why Top Performers Never Sell – And What They Do Instead

You're showing up.You're creating content.You're sharing your expertise.You're doing all the things the experts tell you to do…So why isn't it turning into clients?In this episode of Beyond Common Business Secrets, Tracey Watts Cirino reveals the hidden reason so many brilliant entrepreneurs, coaches, consultants, authors, and experts struggle to turn their content into sales.The problem may not be your consistency.It may not be your offer.It may not even be your content.The real issue might be that your audience doesn't clearly understand themselves inside your message.People don't buy simply because they understand your expertise.They buy when they think:“That's me.”“That's my problem.”“That's exactly what I need.”In this episode, you'll learn:✨ Why creating more content won't fix unclear messaging ✨ The “jar of expertise” trap smart entrepreneurs fall into ✨ Why industry language can accidentally create distance ✨ How to translate your brilliance into words your audience understands ✨ The shift that makes content, sales, referrals, and conversations easierYour expertise is valuable.Your message is the bridge.

AI is changing how people discover, evaluate, trust, buy, create, hire, and compete. The bigger question is whether your business model is built to survive a future where attention is fragmented, trust is harder to earn, execution is easier to automate, and buyers have more options than ever. Learn how to activate the M.A.S.S. Effect Business Model, a strategic ecosystem built around: • Media to create attention, trust, authority, and discoverability • Assets to create scalability, leverage, and income beyond your direct time • Strategy to create clarity, alignment, interpretation, and better decisions • Systems to reduce friction, support consistency, and keep the business moving Many businesses are addicted to acquisition because they never built retention. In an AI accelerated world, that becomes dangerous because information is easier to access, skills are being compressed, and execution is becoming automated. The real value now shifts toward trust, experience, clarity, influence, systems, and community. The future belongs to adaptive businesses that can evolve with the market, keep customers connected, turn trust into retention, and scale without breaking the founder, team, or customer experience. If your business grew tomorrow, could it actually hold the growth, or would the model collapse under the weight of what you asked for? Beyond The Episode Gems: Buy Troy's Book, Strategize Up: The Blueprint To Scale Your Business StrategizeUpBook.com Discover All Podcasts On The HubSpot Podcast Network Get Free HubSpot Marketing Tools To Help You Grow Your Business Grow Your Business Faster Using HubSpot's CRM Platform Support The Podcast & Connect With Troy:  Rate & Review iDigress: iDigress.fm/Reviews Follow Troy's Socials @FindTroy: LinkedIn, Instagram, Threads, TikTok Subscribe to Troy's YouTube Channel For Strategy Videos & See Masterclass Episodes Need Growth Strategy, A Keynote Speaker, Or Want To Sponsor The Podcast? Go To FindTroy.com

You already have the strategy - you can have the BEST strategy in the world - who you are BEING, leading, speaking, creating, behaving WITH that strategy is what actually creates results. We're diving into the missing signals that take you from a Silent NO to a Silent YES where women find you and say "I need to be in her world!" Tune in today! Join Silent YES Grab Your Copy of the RICHCODED Best Selling Book! Access our Free $10K Day Identity Recode Apply to the RICHCODED Mastermind Join the Fame Room Connect on Instagram

What you'll learn in this episode: ● The #1 mindset mistake that destroys sales confidence ● How self-doubt sneaks into your business without you noticing ● The Fear vs. Faith model for overcoming hesitation and uncertainty ● Why comparing yourself to others is a dangerous trap ● How to use affirmations and accountability to reprogram your beliefs ● The 5 money-making activities in real estate—and why everything else is a distraction ● How to eliminate procrastination and take intentional action ● Why persistence is the real secret to long-term success To find out more about Dan Rochon and the CPI Community, you can check these links:Website: No Broke MonthsPodcast: No Broke Months for Salespeople PodcastInstagram: @donrochonxFacebook Page: https://www.facebook.com/NoBrokeMonths/Facebook: Dan RochonLinkedIn: Dan RochonTeach to Sell Preorder: Teach to Sell: Why Top Performers Never Sell – And What They Do Instead

Send us Fan MailWhat does it take to scale in today's fast-changing MSP and cybersecurity landscape? In this episode, Joey Pinz sits down with a global tech leader to explore how MSPs can adapt, grow, and lead in an era defined by AI, cyber threats, and increasing competition.From real-world ransomware scenarios to the evolving role of AI tools like Copilot, this conversation highlights how technology is reshaping decision-making, customer relationships, and operational strategy. The discussion also dives into why traditional high-volume sales tactics are losing effectiveness—and how peer-to-peer engagement and in-person experiences are becoming the new competitive advantage.Beyond business, this episode brings a personal edge—covering routines, health challenges, and the importance of balance while managing global teams and family life.

May 27, 2026: The two CEOs most responsible for the AI jobs apocalypse narrative are walking it back — and the timing couldn't be more revealing. Sam Altman says he's "delighted to be wrong." Dario Amodei is softening. Both are heading toward trillion-dollar IPOs. In this episode, Jacob Morgan breaks down the financial logic behind the narrative shift, what a chart from Bianco Research reveals about software development jobs that contradicts the doom story, and why Uber just burned its entire 2026 AI budget in four months with nothing to show for it — and why 80% of enterprises are facing the exact same problem.

What you'll learn in this episode: Why hiring should start with understanding your own strengths and weaknesses The difference between vision, mission, and culture when building a team Why most entrepreneurs struggle with hiring compared to selling The real cost of making a bad hire Why Dan treats the first 90 days as part of the interview process The surprising statistics behind finding the right talent How great leadership helps people achieve their goals—and why that leads to your success  

AI has made it easier than ever to move faster, produce more, automate workflows, and build leaner systems, but speed alone does not create sustainable growth. Part one of this connected conversation challenges the belief that constant sacrifice, permanent sprint mode, and “all gas, no brakes” ambition should be the default path for entrepreneurs, founders, creators, and growth-minded leaders trying to grow faster with AI. The danger is not just moving faster. The danger is believing faster means you can handle more without consequence. AI can support execution, ideation, communication, and productivity, but it cannot replace judgment, self-trust, infrastructure, recovery, or the human capacity required to sustain what you are building. A necessary sprint is different from self-abandonment. A sprint has a reason, a start, a finish, a communication plan, a recovery plan, and a purpose everyone understands. Permanent sacrifice has no finish line, no recovery plan, and often leaves your health, family, peace, relationships, and capacity quietly paying the invoice. Challenge yourself to “Face Your Actual 24” and not your fantasy version of productivity. Look honestly at what your day requires, what needs protection, what needs to move forward, and where AI can support your systems without becoming a substitute for discipline, boundaries, discernment, or real infrastructure. Growth should include “pockets of sunshine” inside the life you are actually living, not just a future version of success you hope will finally give you permission to breathe. This is not anti-AI, anti-growth, or anti-ambition. It is a wake-up call to stop treating sacrifice as the strategy. Growth should not require losing yourself, your family, your health, or your peace in the process, because if the business grows but the life around it breaks, what are you really building? Beyond The Episode Gems: Buy My Book, Strategize Up: The Blueprint To Scale Your Business: StrategizeUpBook.com Discover All Podcasts On The HubSpot Podcast Network Get Free HubSpot Marketing Tools To Help You Grow Your Business Grow Your Business Faster Using HubSpot's CRM Platform Support The Podcast & Connect With Troy:  Rate & Review iDigress: iDigress.fm/Reviews Follow Troy's Socials @FindTroy: LinkedIn, Instagram, Threads, TikTok Subscribe to Troy's YouTube Channel For Strategy Videos & See Masterclass Episodes Need Growth Strategy, A Keynote Speaker, Or Want To Sponsor The Podcast? Go To FindTroy.com