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Having the right name for your show can boost your downloads. People try to get cute and use inside jokes as the name of their show. That doesn't work. The more obvious the better. I had a client of mine came to me and said, Dave, I'm going to do a show. It's called After the Darkness. And I said, "Okay, let's run it through the test." The Podcast Name Test Go find your target audience. So that's step one. Find your target audience, somebody that you are pretty sure will listen to your show and say, "Hey, I'm going to do a show called After the Darkness. What do you think it's about? " His test group answered: Vampires A band from the 90's Nobody guessed what the show was about out correctly. I asked him, "What's your show about again?" and he said, it's about life after blindness. And I said, "THAT IS THE NAME OF YOUR SHOW!" He Tripled his Numbers with A New Name Another client of mine had named his show FO Time. He swore that his audience would know what it meant. While this might be true, they weren't searching for "Ham Radio." When he changed the name of his show from FO Time to Ham Radio 360, his numbers tripled. The Title of Your Episode I work in the tech support department for libsyn.com (get a free month using the coupon code sopfree ). It's the oldest and largest podcast media hosting company. I see a lot of podcasters put the name of their show in the title of the episode, and then give the episode name "episode 16." So if I was doing "the Dave Jackson show" (a horrible name by the way) I might name an episode "The Dave Jackson Show - Episode 16." That does not entice you to click and listen. Nobody is Googling the phrase "episode 16." And my episode title was Dave Jackson show, Episode 16, that does not entice you to click and if you actually look at your show, in most apps, it has the name of the show at the top of the page. So there's no reason to put the name of the show in the title of the episode because it's already there (see image to the right). Picture Your Target Audience Looking at Your Podcast Listing The title of your show draw them over to take a closer look Then they see the titles of the episode and think, "This is just what I'm looking for..." and they not only click a button to listen, but they click the SUBSCRIBE button (and subscribers is what it is all about). Do You Need Help With Your Podcast? Work With Me I have different packages for different budgets. Everything I do helps get your podcast headed in the right direction. I look forward to working with you. Join the School of Podcasting at www.schoolofpodcasting.com/join Need a Podcast Mentor see www.schoolofpodcasting.com/workwithme
Field Day 2016 is upon us! Every year Amateurs from all over These United States and Canada spend the 4th weekend of June operating their radios in an effort to hone the craft! Sean, KX9X, Media and Public Relations Manager for the ARRL comes by to share the Leagues Perspective of the event as well as some tips and tricks to make this Field Day one to remember. Following Sean; Jeremy and George come in to discuss the plans they are making for FD2016! Jeremy has a secret, George is planning on playing with Bay-Net and I will be operating with my local club as well. @ARRL_PR on Twitter ARRL Field Day Home page ARRL Field Day Locator Bay-Net FD2014 KF7IJZ FD2014 *yep, in the intro-I said it wrong, it's the American Radio Relay League (not amateur). I'm sure it has noting to do with my dyslexia* your transparent host Cale KX2 News: Nick, N3WG, a former guest on the show, and friend from the Bay-Net Group recently posted a Pignology update for all you KX2 Owners: Find it Here on Youtube Don't Miss It: Make Sure You Listen all they way to the end, and then some! We feature Adam Curry, the Podfather, and his No Agenda Podcast #831 speaking about the upcoming Field Day. Podcast Featured: This week Dave Jackson, my Podcast Mentor, from the School of Podcasting shared my story of you (the listener) sending me to Dayton Hamvention! You can find the show Here! KB1HQS in Print! Click for more info
For Full Episode Details, click here Today, we are starting a double header podcast series with our friend, and fellow podcaster, Brian from Profitcast Universe. Brian launched Profitcast with the desire to learn and share his findings on how to profit with your podcast and grow a large and loyal audience! Our intention was to discuss all the happenings over at Brian's website. As with most things in the Beats and Eats Virtual Lounge, Ty Ray, Nick and Brian got off on a soap box and the episode quickly morphed into a discussion about who are the REAL Podcast Experts? The second half of this Podcast Double-Dip will air on Tuesday, as Nick Gelso joined Brian's Profitcast Podcast for a lengthy interview on podcast consultation, tips and laughs. Grab your ear buds, hop on the treadmill and join us for a run through the current state of the podcast consultation industry. Join the Profitcast Universe and receive the “7 Secrets of Highly Profitable Podcasters” for FREE! Follow Brian on Twitter Profitcast Universe Official Website Our recommended Podcast Mentor on Twitter | LinkedIn | Website COMING SOON! If you'd like to inquire about hiring CLNS Radio and/or Beats and Eats to represent your brand, by emceeing your next function, please email our professional sales staff at info@clnsradio.com OR you can call our business offices at 570-814-4424.