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So, you're stuck reading a script for your podcast and it feels as exciting as watching paint dry, huh? Well, let's shake things up! The key here is to stop sounding like a robot and start talking like a human. We're getting into how to ditch that crutch of a script and get comfortable just chatting it up. You'll learn to write like you talk—because, spoiler alert, we don't actually talk like we write. Trust me, it's all about knowing your material and letting your personality shine through. So grab a seat and let's figure out how to make your podcast sound less like a school recital and more like a fun convo with your best buddy!Mentioned In This EpisodeWalton Goggins on the Best Acting Advice He's Ever Received VideoSchool of PodcastingTakeaways: Stop being a robot! Ditch the script and just chat like a normal human being. Writing a script is cool, but remember: we don't talk like we write, so loosen up! Practice makes perfect, even if it feels like torture at first. Just keep talking! Scripts can become crutches, so toss them aside and embrace the chaos of conversation! Make your podcast sound like a chat over coffee, not a corporate presentation. Be real! Editing is your best friend; don't stress about getting it perfect on the first try! Mentioned in this episode:Your Voice is Your LegacyYou have lived things that need to be heard. You can help other people, and I'm here to help. Don't let your story die within you, release your legacy today and start your podcast. I've helped hundreds (thousands?) of podcasters and I can help you. It's time to do it.School of PodcastingThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

We dive into the world of podcasting domains like pros (or at least like folks who pretend to know what they're talking about). I mean, have you ever tried to switch your podcast domain? It's like moving your entire life, but instead of packing boxes, you're just messing with a bunch of technical stuff that could totally break your show. We're talking about RSS feeds, redirects, and all that nerdy mumbo-jumbo that sounds way more complicated than it really is. I'm here to spill the secrets and save you from a catastrophic podcast meltdown. Using Your Media Host's WebsiteTrust me, I've seen it all: people pointing their domains at their media host's site without even knowing they're setting themselves up for disaster. Spoiler alert: it's not pretty. So, grab your favorite drink, sit back, and let's get into how to avoid the pitfalls of podcasting domain changes. RSS Feeds are the Blood of Your ShowLet's talk about the nitty-gritty of RSS feeds. These are basically your podcast's lifeline, like the signal you tune into when you want to catch your favorite radio station. You see, if you ever decide to switch from one media host to another (hint: you probably will), you need to know how to handle your RSS feed. It's like changing your address but for your podcast. You want your listeners to still find you without realizing you've moved to a new place. I'll walk you through the process of getting your raw RSS feed, the one that's not tied to your media host, so you can easily transition without losing your loyal fans. Seriously, nobody wants to lose their audience because they made a rookie mistake while trying to look cool by having a slick new website. So, let's avoid that, shall we? Grab your notebooks, folks—this is some valuable stuff.You Will Outgrow the "Starter" Website QuicklyAnd of course, I can't stress enough the importance of having your own website for your podcast. Sure, you might think a simple page from your media host is all you need, but trust me, you'll outgrow that faster than a toddler in a pair of shoes. It's all about future-proofing your podcasting journey, and I'm here to make sure you don't end up in a bind down the line. We'll chat about the best ways to set up a website that not only looks good but also serves your podcast like a trusty sidekick. Plus, I've got some tips on how to navigate the sometimes murky waters of tech support when things go wrong. So if you're ready to get your podcast off the ground without hitting any major speed bumps, stick around. I'll even throw in my contact info because I'm that nice. Let's make your podcast the best it can be, shall we?Want More Content? You might check out Should I Move to a Different Media Host?Links referenced in this episode:podcastconsultant.comschoolofpodcasting.comCaptivate Media HostingNamecheap (great place to buy a domain)Coolerwebsites (Domains and Hosting)301 Redirects in Action VideoTakeaways: If you want to avoid a massive headache, think carefully about your domain before launching your podcast. Your RSS feed is basically your podcast's radio signal, so don't...

Ever wondered how to pull off a call-in show when your co-host is chilling in another state? Well, I'm here to spill the beans on my chaotic journey of figuring out this wild ride. Spoiler alert: it's not all rainbows and butterflies, especially when echoes and pranksters come into play. I'll share my secret sauce, which includes some fancy gear, a dash of sarcasm, and a whole lot of learning from my epic fails. So grab your headphones and let's dive into the absurdity of live podcasting, where the only thing more unpredictable than the callers is… well, everything else!Mentioned in This EpisodeRodecaster DuoRodecaster ProEcamm LiveEvmuxaskthepodcastcoach.com/livepodcastconsultant.com/voicemailschoolofpodcasting.comTakeaways: So, you want to do a call-in show but are not in the same room? Good luck with that. It's a whole circus act, but it's totally doable! You'd better invest in some decent gear because mixing audio for a remote call-in show is like trying to juggle flaming torches while blindfolded. If you think your audience will call in with questions, surprise! They're more likely to just drop comments in the chat and run with it. Live streaming is a wild ride. One minute, you're answering questions, the next, you're kicking out pranksters like it's a reality TV show. Links referenced in this episode:Mentioned in this episode:UNLIMITED One-On-One CoachingAre you struggling to grow your podcast or turn your ideas into a show that stands out? With over 20 years of experience, Hall of Fame podcaster Dave Jackson offers one-on-one coaching designed to fast-track your success. Whether you're launching, refining, or scaling your podcast, Dave cuts through the noise with expert insights, proven strategies, and personalized guidance. Avoid costly mistakes, master your message, and build an engaged audience—without being overwhelmed. Ready to make your podcast impossible to ignore? Let's make it happenSchool of PodcastingThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

Adding images to your media host show notes? Yeah, that's a recipe for disaster. I mean, picture this: you drop a brand new episode, and instead of a visually stunning experience, your notes look like a digital explosion. Not cute, right? So, let's get real – I'm here to help you understand why keeping those images on your website is the best strategy. Trust me, your podcast will thank you, and you won't be left with formatting chaos that makes your show look like a toddler designed it. Seriously, stick to the basics and keep your audience engaged without the visual mess!Takeaways: Adding images directly into your media host can turn your show notes into a chaotic mess. If you want your podcast to look good, stick to plain formatting in your notes. Images should live on your website, where you can control the chaos they might cause elsewhere. Using images in media hosts is like inviting a tornado to a picnic—totally unnecessary and a bit ridiculous. Your podcast show notes should entice listeners to visit your website, not confuse them with weird formatting. To boost your SEO, keep images on your blog and link them well with your episodes (or add them to your show notes once they hit your website).Mentioned In This EpisodeAn article on how podcasts render in different apps.School of PodcastingMentioned in this episode:Is Your Podcast Not Growing?Struggling to grow your podcast beyond friends and family? You're not alone. I've been there too. That's why I created "10 Proven Strategies to Grow Your Podcast Audience" - a free guide packed with actionable techniques that have helped countless podcasters expand their reach and build loyal listener communities. Stop guessing what works. These are battle-tested methods used by top podcasters who speak to engaged audiences every week. Head to schoolofpodcasting.com/10tips now and download the free guide because your podcast deserves to be heard.10 TipsThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

Let's chat about the biggest red flag when it comes to podcast guests: the obsession with audience size. Seriously, if the first thing a potential guest wants to know is how many downloads your show gets, it's a major warning sign. It's like they're only interested in what they can milk out of your audience, rather than the value they can bring. Today I look at why that's a total turn-off and how the best guests focus on delivering value instead of just self-promotion. We also share some hilarious stories about awkward guest interactions, and trust me, you'll be cringing and laughing at the same time. It's a wild ride through the absurdity of podcasting dynamics that'll have you shaking your head in disbelief.Takeaways: Bad podcast guests often only care about their own promotion and not yours. When looking for podcast guests, focus on whether they can add value to your audience. The first question from a guest shouldn't be about your audience size, it's a huge red flag. A good guest will want to know about your audience, not just how big it is. Building relationships after interviews is key; don't let it be a one-off thing. Grow your influence through solo shows and your network through interviews, that's the game. Links referenced in this episode:podmatch.compodcastguests.comschoolofpodcasting.comMentioned in this episode:Is Your Podcast Not Growing?Struggling to grow your podcast beyond friends and family? You're not alone. I've been there too. That's why I created "10 Proven Strategies to Grow Your Podcast Audience" - a free guide packed with actionable techniques that have helped countless podcasters expand their reach and build loyal listener communities. Stop guessing what works. These are battle-tested methods used by top podcasters who speak to engaged audiences every week. Head to schoolofpodcasting.com/10tips now and download the free guide because your podcast deserves to be heard.10 TipsThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

In this episode, we look at essential strategies for fitting podcasting into a hectic schedule. Whether you're balancing a full-time job, family, or other commitments, maintaining consistency in podcast creation can be challenging. I share time management hacks and scheduling tips tailored for busy podcasters like you.Episode Highlights:Introduction to Consistent Podcasting: Why consistency matters and how it can enhance your connection with your audience.Understanding Your Time: Learn the importance of tracking your time with tools like Clockify to gain insight into your current scheduling habits.Scheduling Strategies: Discover practical advice on how to effectively incorporate podcasting into a busy life. Learn how to adjust your podcasting schedule based on your available time, not the other way around.Balancing Act: Get tips on how to balance podcasting with personal commitments, ensuring you don't sacrifice essential aspects of your life.Flexible Podcast Scheduling: Explore options for podcast frequency, such as bi-weekly or monthly episodes, and understand why it's okay to choose a schedule that works for you.Avoiding Burnout: I discuss the risks of overcommitting and share strategies to prevent burnout by maintaining a healthy work-life-podcast balance.Ready to Start Podcasting? Consider signing up for the School of Podcasting to get tailored advice and support. Use the coupon code 'listener' for a membership discount, available in monthly, quarterly, or yearly plans.Listener Resources:Clockify: A time-tracking tool to help manage your podcasting schedule.School of Podcasting: Visit the School of Podcasting for more resources and to sign up using the discount code 'listener'.Mentioned in this episode:Is Your Podcast Not Growing?Struggling to grow your podcast beyond friends and family? You're not alone. I've been there too. That's why I created "10 Proven Strategies to Grow Your Podcast Audience" - a free guide packed with actionable techniques that have helped countless podcasters expand their reach and build loyal listener communities. Stop guessing what works. These are battle-tested methods used by top podcasters who speak to engaged audiences every week. Head to schoolofpodcasting.com/10tips now and download the free guide because your podcast deserves to be heard.10 TipsThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

So, someone on Reddit wrote, “My podcast stinks,” and I think we should talk about it. Spoiler alert: just because your download numbers are low doesn't mean your podcast is a total flop—like, it's not the end of the world if you're not raking in those big numbers. We chat about how it's not just about the content but also the delivery, because if your audio sounds like it's coming from a tin can, uh, good luck with that! We also throw around some ideas on getting feedback, practicing your craft, and remembering your “why” behind podcasting. So, grab your headphones and let's chat about how to make sure your podcast doesn't suck—unless that's your goal, in which case, carry on!RedditReddit is a wild place, huh? So, some poor soul decided to air their podcast grievances and proclaimed, 'my podcast stinks!' Cue the collective gasp from the podcasting community. But instead of spiraling into despair, we examine what this actually means for podcasters everywhere. I mean, who defines success anyway? Our conversation kicks off by flipping the script on the typical podcasting narrative. We chat about how every download counts, even if it's just your mom and your dog tuning in. If you've ever thought about throwing in the towel because your download numbers look like the score of a bad baseball game, we've got some comforting truths for you. Your show could be a massive success if it brings you joy, which is really what matters, right? Your Podcast Is A JourneyThen we tackle some serious podcasting wisdom. If your audience is only a handful of people, that's still a gathering! It's like playing to a room full of friends who actually want to hear what you have to say. We argue about the importance of content and delivery, because let's face it, you could have the most riveting subject matter, but if it sounds like you recorded it in a tin can, good luck keeping anyone around. I offer some tips on spicing things up, like practicing your delivery (yes, even if it feels like talking to yourself in the mirror). Let's be honest, we all need to keep sharpening our skills. And naturally, we can't resist discussing the age-old podcasting dilemma: why are you even doing this? If your goal is to have fun, then congratulations! You're winning! But if you're in it for fame and fortune without a plan, well, you might want to rethink your strategy. The episode wraps up with some encouragement to get feedback and engage with your audience—because who knows, they might just love that thing you think is a total flop! So tune in and let's redefine success together. Takeaways: Just because your podcast isn't on the charts doesn't mean it's a flop; success looks different for everyone. If you're podcasting for fun and enjoying the process, then congratulations, you're winning at life! Your show might be reaching just a handful of listeners, but hey, those are still real humans tuning in, right? Feeling like your podcast stinks? Maybe it's time to ask for some honest feedback from friends or fellow podcasters. Tired of low download numbers? Remember, it takes time to grow an audience; patience is key, my friend! Practicing your delivery is like stretching before a workout; it makes all the difference for your podcasting game. Companies mentioned in this episode: Reddit School of Podcasting

So, you're having trouble getting guests on your podcast? That can be frustrating. But have you taken a good look at your website lately? Because sometimes the issue isn't your pitch—it's your presentation. If your site looks like it hasn't been updated since the MySpace days, it could be sending the wrong message. In this episode, we're taking a closer look at podcast websites and how a few simple mistakes could be turning off potential guests before they even hear your show. Don't worry—we'll walk through how to clean things up so your site gives off the kind of professional vibe that makes people say, “Yes, I'd love to be on your show!”Takeaways: If you're struggling to attract guests, your website might look like it's from 2005. First impressions matter, and if your podcast artwork is a mess, good luck attracting guests. Your website needs to be user-friendly because if it looks terrible, guests will run away. Using outdated hosting platforms can scream 'I'm not serious about my podcast', so step it up! Your audio quality matters; if it sounds like you're in a cave, no one will sign up. Make it easy for potential guests to follow your show; if they can't find you, they won't come. The "Set it and forget it" player hurts your podcast growth. Links referenced in this episode:podmatch.compodcasthotseat.combuzzsprout.compodpage.comVideo of me choosing shows.Join the School of PodcastingMentioned in this episode:Is Your Podcast Not Growing?Struggling to grow your podcast beyond friends and family? You're not alone. I've been there too. That's why I created "10 Proven Strategies to Grow Your Podcast Audience" - a free guide packed with actionable techniques that have helped countless podcasters expand their reach and build loyal listener communities. Stop guessing what works. These are battle-tested methods used by top podcasters who speak to engaged audiences every week. Head to schoolofpodcasting.com/10tips now and download the free guide because your podcast deserves to be heard.10 TipsThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

Growing your newsletter can feel like trying to find a needle in a haystack, right? But fear not, because I've got a strategy that's so simple, you might just roll your eyes and think it can't be real. Spoiler alert: it is. We can use Google Analytics (or Fathom stats) to figure out which pages on your website are actually getting some love. Trust me, you might be shocked to discover that old blog post from 2019 is still raking in the clicks while your latest masterpiece is gathering virtual dust. Once you've identified those star pages, it's time to get crafty and whip up a quick cheat sheet or lead magnet. Who doesn't love a freebie? You can easily create a PDF that people can't resist signing up for, even if it's just a glorified summary of your blog. And yes, I did have a moment where I wondered if people even realize they can bookmark a page, but hey, if they want a PDF, who am I to judge? Now that you've snagged their emails, you can start sending them all the fabulous stuff you've got up your sleeve, from show updates to special offers, all while feeling like a total marketing genius. It's like getting a backstage pass to your own show!Takeaways: Having a newsletter is super powerful, but growing it can feel like a full-time job. Using Google Analytics can help you pinpoint your website's top pages for better engagement. Creating lead magnets from top-performing content is a total game-changer for email sign-ups. It's wild how a simple PDF request can boost your newsletter subscribers overnight. Social media is like a tiny trickle compared to the flood of potential from a newsletter. Invest some time to set up your stats and watch your audience grow—no magic wand required. ReferencesGoogle AnalyticsFathom StatsJoin the School of PodcastingThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

Bad Environments Lead to Bad DecisionsBad environments lead to bad decisions, and boy, do we have stories to share! Ever looked back at some of your life choices and thought, “What on Earth was I thinking?” Yeah, me too! We run into the chaos of those moments when our brains were more frazzled than a cat in a room full of rocking chairs. We chat about how a little bit of panic can turn us into decision-making nincompoops, like forgetting to get a website for our podcast. Spoiler alert: Having a website is a big deal if you want anyone to find your show. So, let's unpack this hot mess together and figure out how to avoid those cringe-worthy blunders!Looking at our past decisions is like opening a box of stale donuts; it's messy, and you might regret it. We're all guilty of making choices when we're not in the right headspace. I share classic examples, like the time someone thought not having a website was a smart move. It's not. You want people to find your podcast? They need a place to land, not just a vague hope that they might stumble across it while scrolling through cat memes.Now, let's not throw shade. We all start from different places, but this was a classic example of being "rattled" lead to bad decisions. Takeaways: Bad decisions often come from panic or being overwhelmed, so slow down and think. Having a website is crucial for podcasters to be found and grow their audience. People tend to overlook basic steps when launching, like having a website ready. Without a website, you're basically invisible to potential listeners trying to find you. Word of mouth is key for podcast growth, but you need a solid strategy to make it work. Don't let a frazzled mindset lead to bad decisions—stay organized and plan ahead. Links referenced in this episode:schoolofpodcasting.compowerofpodcasting.comnamecheap.comcoolerwebsites.comThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

Ever wondered how to navigate the wild world of podcast sponsorship? Well, grab your favorite snack and settle in because we're diving deep into everything you need to know about snagging that sweet sponsorship deal. Picture this: you're in a Facebook group, and someone's practically begging for help because they're clueless about how to answer a potential sponsor's questions. Yup, that's our starting point! We'll dig into the nitty-gritty of what sponsors want, how to present your podcast's value, and why you should treat your audience like gold (because they are!). Spoiler alert: stuffing your show with ads is like throwing glitter on a garbage fire—totally unnecessary and just plain messy! We also talk about the delicate balance of ads in your podcast. Ever heard of the 10% rule? Well, it's a thing! Ads shouldn't overwhelm your content; otherwise, you risk losing your audience faster than you can say ‘skip ad'. We'll show real-life examples of how many ads are too many and why relevant ads can enhance the listening experience. And let's not forget about the cash—how do you price your sponsorship deals? It's all about charging what you're worth and keeping that win-win vibe going. By the end, you'll be ready to strut into your next sponsorship negotiation like a boss!Takeaways: If you're diving into podcast sponsorship, get ready for some wild questions, folks! Understanding your audience is crucial, because irrelevant ads are like bad breath at a party. Keep your ads to a minimum; too many will have your listeners hitting that skip button. Finding the perfect sponsor is like dating; make sure you both vibe with each other's goals! Remember, your relationship with your audience is worth way more than you think, so charge accordingly! Don't just take any random ad; find something you actually love so your enthusiasm shines through! Companies mentioned in this episode: Oxford Road Libsyn AdsMentioned in this episode:Ready to start your podcast the right way? Join the School of Podcasting and get step-by-step courses covering everything from planning and equipment to editing, audience growth, and monetization. Plus, you'll get expert UNLIMITED coaching and a supportive community to guide you every step of the way. Start your podcast with confidence—join today!

Algorithms are like that friend who bails you out one minute and then ghost you the next. They can help you reach your audience or throw your content into the digital abyss. This episode looks into the wild world of serving both our lovely audience and those picky, mood-swinging algorithms. We're talking about how they can boost small creators or stomp them into the ground based on some arbitrary rules they change on a whim. So, grab your favorite snack and let's break down the double-edged sword of algorithms – they give us exposure but can just as quickly snatch it away!Takeaways: Algorithms can be your best friend, but also your worst enemy, so watch out. Knowing your audience is great, but knowing the algorithm is like a second job. Instagram's new algorithm favors smaller accounts, but will it actually help? Who knows! Content might be king, but the algorithm's the one holding the crown, so please bow. If you think you can ignore the algorithm and still thrive, good luck with that! Just remember, if the algorithm changes, your content could dry up faster than your last relationship. Mentioned in this episode:Ready to start your podcast the right way? Join the School of Podcasting and get step-by-step courses covering everything from planning and equipment to editing, audience growth, and monetization. Plus, you'll get expert UNLIMITED coaching and a supportive community to guide you every step of the way. Start your podcast with confidence—join today!

So, your podcast isn't growing, huh? Yeah, it's like throwing spaghetti at the wall and hoping it sticks, but all you get is a messy wall. When I was married I bought my wife flowers once a week. You won't believe what she said to me!Spoiler alert: if you're not giving them what they want, they're gonna ghost you faster than a bad date. So, grab your headphones, and let's get to the bottom of this podcasting conundrum together!Takeaways: Sometimes, taking a break from your podcast can slow your momentum, so be careful. If you're putting in a ton of effort but still seeing low numbers, maybe it's time for a change. Understanding your audience's wants is key; otherwise, you're just talking to a wall. Your podcast can be fun even when the numbers aren't great; focus on that joy instead! Don't get too attached to your ideas; switch things up a bit if they're not resonating. Feedback is crucial; if you're not getting it, you might miss the point altogether. No feedback IS feedback. Links referenced in this episode:askthepodcastcoach.comschoolofpodcasting.comMentioned in this episode:UNLIMITED One-On-One CoachingAre you struggling to grow your podcast or turn your ideas into a show that stands out? With over 20 years of experience, Hall of Fame podcaster Dave Jackson offers one-on-one coaching designed to fast-track your success. Whether you're launching, refining, or scaling your podcast, Dave cuts through the noise with expert insights, proven strategies, and personalized guidance. Avoid costly mistakes, master your message, and build an engaged audience—without being overwhelmed. Ready to make your podcast impossible to ignore? Let's make it happenSchool of PodcastingThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

If you're sitting there sweating bullets about diving into the world of podcasting because technology gives you the heebie-jeebies, relax, my friend. The real villain stopping you isn't the tech; it's your brain playing tricks on you. Seriously, we chat about how the fear of technology is just a fancy excuse to avoid trying something new. Trust me, if you turn down the radio when your phone rings, you can totally handle mixing audio for your podcast. It might seem tough at first, but like everything else, it gets easier once you give it a shot. You've Been Thinking of Starting a PodcastEver sat down and thought, "Man, I totally want to start a podcast, but my tech skills are basically at a toddler level?" Yeah, I get it. We've all been there, staring at our devices like they might bite us or something. But here's the kicker: it's not the technology that's holding you back, it's your brain. Seriously. In this episode, we dive into the real culprit behind your podcasting fears. It's not some high-tech wizardry that's out of your reach; it's the mindset that says, "I can't do this." We share some examples, like a client with 40 tabs open on Chrome—because who hasn't been there? We explore how the fear of tech is often just the fear of trying, and trust me; we've got the laughs and the insights to help you kick that fear to the curb. It's all about realizing that everything seems hard until you actually do it, so let's get you podcasting, shall we?Takeaways: Don't let technology scare you; you're probably overthinking it—it's simpler than you think! If you tried podcasting before and found it hard, give it another shot; things change! Being afraid of tech is common, but remember, you learned to tie your shoes, right? Everything feels hard until you get the hang of it, so just dive in and start! You already mix audio when you turn down the radio for a call; you can podcast! Seriously, if you can save a photo in an email, you can upload a podcast episode! Mentioned in this episode:Ready to start your podcast the right way? Join the School of Podcasting and get step-by-step courses covering everything from planning and equipment to editing, audience growth, and monetization. Plus, you'll get expert UNLIMITED coaching and a supportive community to guide you every step of the way. Start your podcast with confidence—join today!

If you've ever struggled with promoting yourself or your offerings, I get it—it can feel awkward, even "salesy." But what if you thought of it as a nudge to value instead of just another call to action? In this episode, I dive into why it's so important to let your audience know about the valuable products and services you provide. I share some personal stories about the mental barriers that often make self-promotion feel uncomfortable and how shifting your mindset can help you better connect with your audience.As podcasters, understanding self-promotion is key to monetization. And here's the truth: the most profitable strategy isn't running ads—it's selling your own products or services. I share a story about a fellow podcaster who hesitated to promote her speaking engagements, fearing she'd come off as pushy. That hesitation is something I see all the time, especially among creatives who undervalue their own work. That's why I encourage you to reframe self-promotion—not as selling, but as sharing value. When you make that shift, it becomes easier to talk about what you offer in a way that feels natural and beneficial to your audience.I also dig into the psychology behind why so many of us avoid self-promotion. No one wants to be seen as aggressive or overly pushy—but here's the thing: promoting yourself is simply a way of guiding your audience toward something that could help them. I talk about how you can subtly weave your experiences and expertise into your content, creating a natural and relatable narrative that informs your listeners without feeling like an ad.As I wrap up, I emphasize the importance of having a clear call to action—what I like to call a “nudge to value.” I break down practical ways to integrate this into your episodes, from personal stories to simple shifts in language, so that promoting yourself feels more authentic. The goal? To help you build trust, foster a stronger community, and ultimately grow your podcast in a way that aligns with your values. If self-promotion has ever felt like a struggle, this episode will give you the confidence and tools to make it work for you—without the sleazy sales tactics.Takeaways: Promoting your own products or services is often the most profitable monetization strategy for podcasters. Many podcasters hesitate to self-promote due to fear of sounding salesy or pushy. Instead of viewing it as a call to action, consider it a nudge towards value for your audience. Self-promotion can be subtle; share stories that naturally illustrate your services without being overt. Understanding your audience's needs allows you to create products that genuinely help them. Communicating the value you offer to your listeners without feeling uncomfortable is crucial. Links referenced in this episode:schoolofpodcasting.comMentioned in this episode:We Make Good Shows Better - Your Audience Will Thank YouPodcastHotSeat.com is the ultimate coaching experience for podcasters who want actionable feedback to take their show to the next level. Whether you want to refine your content, improve audience engagement, or enhance your production quality, the Podcast Hot Seat provides expert insights and a supportive environment to help you grow. Join the hot seat and watch your podcast thrive!Podcas Hot SeatThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

Is it worth starting a podcast in 2025? Dave Jackson dives into this question, addressing common concerns about the podcasting landscape and whether it remains a viable medium. He emphasizes that despite the increase in podcasts and competition, the audience for podcasts continues to grow yearly. Drawing an analogy to college football, he illustrates that passion and the desire to share a message are key motivators for many podcasters, regardless of the competitive environment. Jackson also highlights that monetization is not the only goal; many creators start podcasts simply to express their creativity and connect with others. For those considering podcasting, he stresses the importance of understanding your "why" and "who" to build a meaningful and engaged audience.Making it in the NFLThe odds of a football player making it to the NFL are extremely low. Only about 1.6% of college football players make it to the NFL2. For high school players, the chances are even slimmer, with only about 0.00075% (or roughly 1 in 133,333) of high school football players eventually making it to the NFL6.To break it down further:About 7.3% of high school players go on to play college football.Of those college players, only 1.2% get drafted to the NFL.Even for highly-rated recruits, the odds are challenging:Five-star recruits have about a 50% chance of being drafted.A 5-star recruit has a 39% chance of "sticking" in the league.These statistics highlight the extreme competitiveness and selectivity of professional football, emphasizing that making it to the NFL is a rare achievement that requires exceptional skill, dedication, and often a bit of luckTakeaways: Podcasting continues to grow every year, with millions of listeners in the U.S. alone. Just because podcasting seems crowded, it doesn't mean there isn't room for new voices. People often start podcasts not to make money but to share their passions and creativity. Understanding your audience is crucial—monetizing a podcast means monetizing your audience. Even successful podcasters initially started because they enjoyed discussing their topics and connecting with others. The competitive landscape of podcasting is much less daunting compared to platforms like YouTube. Mentioned in this episode:We Make Good Shows Better - Your Audience Will Thank YouPodcastHotSeat.com is the ultimate coaching experience for podcasters who want actionable feedback to take their show to the next level. Whether you want to refine your content, improve audience engagement, or enhance your production quality, the Podcast Hot Seat provides expert insights and a supportive environment to help you grow. Join the hot seat and watch your podcast thrive!Podcas Hot SeatThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

Should you put your audio podcast on YouTube? The answer, as Dave Jackson explains, is a resounding yes if you're not currently utilizing the platform. With YouTube being the second largest search engine, it offers a valuable opportunity for podcasters to expand their audience without any significant investment of time or resources. Even if you have an audio podcast, uploading it to YouTube can lead to greater visibility and potential growth, thanks to the YouTube algorithm's recommendation engine. However, if you already have a YouTube channel with video content, it's best to create a separate channel for your audio podcast to keep your content organized and to accurately assess its performance. Join Dave as he shares insights on maximizing your podcast's reach and the importance of adapting to new platforms.Takeaways: Putting your audio podcast on YouTube can increase your visibility and audience reach. It's important to separate your audio podcast content from any existing video content on YouTube. Using your RSS feed to create a YouTube channel takes only about five minutes. YouTube is a powerful search engine that can help people discover your podcast. The YouTube algorithm can boost your content, but it can also be unpredictable. Creating a second channel for your audio podcast allows for better analytics and audience tracking. Mentioned in this episode:We Make Good Shows Better - Your Audience Will Thank YouPodcastHotSeat.com is the ultimate coaching experience for podcasters who want actionable feedback to take their show to the next level. Whether you want to refine your content, improve audience engagement, or enhance your production quality, the Podcast Hot Seat provides expert insights and a supportive environment to help you grow. Join the hot seat and watch your podcast thrive!Podcas Hot SeatThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

Starting a corporate podcast can be a daunting task, and one of the biggest mistakes you can make is choosing a host who isn't fully committed to the project. The importance of selecting a passionate host who understands the podcast is a company initiative, not a personal platform. He shares valuable insights from his extensive experience in the podcasting industry, highlighting the need for a shared email account for access and continuity, and the significance of defining a clear purpose for the podcast. Organizations risk viewing it as an expendable expense during tough times without a strong reason for starting the podcast. I also discusses tracking the podcast's effectiveness, ensuring it serves its intended audience and objectives.Takeaways: It's crucial to select a podcast host who genuinely wants to participate in the project. Ensure that all podcast services are registered with a generic company email for access. Identify a clear purpose for starting the podcast beyond just following trends. Involve multiple team members in the podcast to avoid dependence on a single host. Track podcast effectiveness with measurable goals to justify its continuation during tough times. Avoid making the podcast feel like a commercial; focus on delivering value to the listeners. This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

NotebookLM is a new AI tool that allows users to upload PDFs and generate podcast content, raising questions about the role of AI in the podcasting world. Dave Jackson shares his insights on this technology, discussing both its potential benefits and drawbacks. He emphasizes the importance of authenticity and personal input in podcasting, warning against relying solely on AI for content creation. While acknowledging the convenience of tools like NotebookLM, he stresses that true thought leadership comes from original ideas and personal experiences. Dave also highlights the value of using AI as an assistant rather than a creator, advocating for a balanced approach that maintains the unique voice of the podcaster.Takeaways: NotebookLM allows users to upload PDFs and generate podcasts, showcasing the capabilities of AI. While AI can assist in creating content, authentic personal input remains crucial for successful podcasting. Using AI in podcasting raises questions about originality and the potential for automated content. AI-generated content may be efficient, but it often lacks the unique voice that audiences appreciate. Dave emphasizes the importance of authenticity in content creation, especially for podcasting. AI tools should be used as assistants to enhance creativity rather than replace human effort. Mentioned in this episode:We Make Good Shows Better - Your Audience Will Thank YouPodcastHotSeat.com is the ultimate coaching experience for podcasters who want actionable feedback to take their show to the next level. Whether you want to refine your content, improve audience engagement, or enhance your production quality, the Podcast Hot Seat provides expert insights and a supportive environment to help you grow. Join the hot seat and watch your podcast thrive!Podcas Hot SeatThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

Staying consistent with your podcast content is crucial for meeting your audience's expectations and fostering loyalty. Dave Jackson emphasizes the importance of sticking to a winning formula, much like the predictability of a Hallmark movie that audiences know and love. As he shares insights from his extensive experience in podcasting, he highlights how familiarity can create a warm and cozy feeling for listeners, making them more likely to return. By avoiding drastic changes once your show starts to gain traction, you can maintain that connection with your audience and continue to deliver what they love. Tune in as Dave explores examples from music and film to illustrate the benefits of consistency in content creation.Takeaways: Consistency in your podcasting content keeps your audience engaged and fulfilled. When you find a winning podcast formula, stick with it and avoid unnecessary changes. Just like Hallmark movies, predictable content can create a comforting experience for listeners. Understanding your audience's expectations is crucial for maintaining and growing your podcast. Changing your podcast format too often can lead to losing loyal listeners who want consistency. Embrace the familiar aspects of your show, as they create a sense of safety for your audience. Links referenced in this episode:schoolofpodcasting.com/startpodcasthotseat.comMentioned in this episode:We Make Good Shows Better - Your Audience Will Thank YouPodcastHotSeat.com is the ultimate coaching experience for podcasters who want actionable feedback to take their show to the next level. Whether you want to refine your content, improve audience engagement, or enhance your production quality, the Podcast Hot Seat provides expert insights and a supportive environment to help you grow. Join the hot seat and watch your podcast thrive!Podcas Hot SeatThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

Are you wondering why more people aren't tuning into your podcast? The truth is, it often comes down to the content you're producing and how well it resonates with your audience. In this episode, Dave Jackson dives into the factors that influence podcast discoverability and listener engagement, emphasizing the importance of consistency and targeted content. He shares insights on how to inspire your audience to share your show with others, pointing out that even a small number of listeners can be significant if they are genuinely interested in what you have to offer. Tune in to uncover practical tips that can help elevate your podcast and attract more listeners.Takeaways: Podcasts are primarily discovered through word of mouth, so focus on content that inspires sharing. To attract more listeners, ensure your podcast has a consistent genre and content style. It's crucial to have a dedicated website for your podcast to enhance visibility and branding. Engage your audience by asking them to share your podcast with their friends. Your podcast episode titles should be enticing and informative to encourage clicks. Gather honest feedback from your target audience to improve your podcast's content and appeal. Mentioned in this episode:Podcast Hot Seat: We Make Good Podcasts GreatYou are too close to your content. I've missed typos and more. Your content may have some VERY low-hanging fruit. One way to grow your audience is to KEEP people from leaving. Your Audience will thank you! Order now, and get a free month at the School of Podcasting (including unlimited consulting).Podcas Hot SeatThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

If you're contemplating starting a podcast, one crucial factor to consider is your passion for the topic. When a listener recently asked me about launching a history podcast, I emphasized that success isn't about the number of listeners but about having content you genuinely love and a drive to share it. I shared the inspiring story of Zita Christian, who started a podcast about her experiences with dementia—not because she was chasing popularity but because she wanted to help others. Her purpose was so clear that it outweighed any concerns about how many people might tune in.In my experience, understanding your "why" and knowing your audience are essential steps to avoid burnout and keep your podcast journey fulfilling. If you care deeply about your subject and are genuinely committed to serving your listeners, you'll find the motivation you need to push through those initial challenges.Takeaways: Having a strong passion for your podcast topic is essential for long-term success. Understanding your audience is crucial; know who you're creating content for. Your why behind starting the podcast will help you overcome challenges and burnout. Successful podcasters talk about subjects they love, regardless of listener numbers. Content and delivery are the two main pillars of a good podcast. Don't start a podcast just because it seems cool; ensure you have the drive. Links referenced in this episode:podcastconsultant.comSchool of Podcasting (use the coupon code listener)My Spouse Has DementiaMentioned in this episode:Podcast Hot Seat: We Make Good Podcasts GreatYou are too close to your content. I've missed typos and more. Your content may have some VERY low-hanging fruit. One way to grow your audience is to KEEP people from leaving. Your Audience will thank you! Order now, and get a free month at the School of Podcasting (including unlimited consulting).Podcas Hot SeatThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

The podcasting landscape is often clouded by persistent myths that can derail the efforts of even the most dedicated creators. In this enlightening session, Dave Jackson confronts the widely held belief that consistency in episode release is the primary driver of success. While he acknowledges the importance of being reliable in scheduling, he vehemently asserts that the heart of a successful podcast lies in its content. Jackson's philosophy is clear: a compelling episode that resonates with listeners is infinitely more valuable than a mediocre one released on time. "Just be consistent" is not accurate, and will waste your time.Drawing from his extensive experience, Jackson shares insights on cultivating an audience rather than merely accumulating episodes. He emphasizes that many podcasters mistakenly believe that their consistency will impress potential sponsors, but the reality is that advertisers prioritize understanding the audience's size and engagement levels. Jackson encourages listeners to shift their focus from worrying about the number of episodes produced to genuinely understanding and catering to their audience's wants and needs. Through anecdotes and practical advice, Jackson illustrates the importance of audience interaction, such as conducting surveys to gather feedback and adjust content accordingly. He urges podcasters to embrace the challenge of creating high-quality, meaningful content, viewing every setback as a learning opportunity rather than a failure. Ultimately, this episode serves as a powerful reminder that success in podcasting is not just about persistence but about crafting content that engages and resonates with listeners.Takeaways: Consistency in podcasting is important, but content quality is even more crucial for success. Your podcast is merely a tool to build an audience, which is essential for monetization. Focus on understanding your audience's needs and preferences to create valuable content. Many aspiring podcasters misplace their efforts on equipment rather than improving their content. Don't be afraid to ask your audience what they want to hear; feedback is vital. Persistence in producing episodes is admirable, but engagement metrics are what truly matter. Mentioned in this episode:Come to Podindy! A Great One Day EventI will be speaking at Podindy.com where we will combine the power of podcasting to maximize your business and combine it with the magic of AI. This is an person and virtual (if you can't make it). Podcast Hot Seat: We Make Good Podcasts GreatYou are too close to your content. I've missed typos and more. Your content may have some VERY low-hanging fruit. One way to grow your audience is to KEEP people from leaving. Your Audience will thank you! Order now, and get a free month at the School of Podcasting (including unlimited consulting).Podcas Hot SeatThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

Navigating the complexities of podcasting can be challenging, especially when faced with self-doubt and external criticism. In a recent discussion, the importance of authenticity in voice and presentation was emphasized, particularly in response to a query from Lisa McLean regarding complaints about her voice as a female Australian podcaster. The host, Dave Jackson, passionately argues against the idea of cloning one's voice, suggesting that embracing one's unique identity is far more valuable. He highlights that attempting to mimic someone else or change one's natural voice can lead to a lack of authenticity, which ultimately hinders the podcasting journey. Instead, he champions the idea that podcasters should focus on being themselves, as this will resonate more with their true audience. Dave elaborates on the notion of target audiences, explaining that not everyone will appreciate every voice or style. He uses relatable examples, like food preferences, to illustrate that personal taste varies widely. Just as some people love Brussels sprouts while others detest them, the same applies to podcasting. It's crucial for podcasters to appreciate that while some listeners may critique their voice, there are plenty more who will appreciate their authenticity and message. This perspective encourages podcasters to cultivate confidence, channel their energy into creating content that reflects who they are, and ultimately ignore naysayers. The episode concludes with an invitation for listeners to seek guidance in their podcasting endeavors, reinforcing the idea that support is available for those willing to embrace their true selves.Takeaways: Trying to be someone you're not makes podcasting harder than it already is. Your voice is fine, so focus on your strengths instead of worrying about complaints. Not everyone will like your podcast, and that's completely okay and normal. Embrace your uniqueness and be yourself; there's no one else like you. If someone dislikes your voice, remember they are not your target audience. Focusing on the people who love your content will boost your confidence and creativity. Links referenced in this episode:schoolofpodcasting.comMentioned in this episode:Come to Podindy! A Great One Day EventI will be speaking at Podindy.com where we will combine the power of podcasting to maximize your business and combine it with the magic of AI. This is an person and virtual (if you can't make it). This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

Why would you put a limit on how much someone in your audience would give to you as a way of saying "Thanks" for doing your show? When someone creates a product, they need to ask, "Who is this for, and what problem does this product solve." Today I share my confusion over a tool that is supposed to make it easy to donate to you (it's not hard), and they take 10%Mentioned In This EpisodeBuy Me a CoffeeThe School of PodcastingSchedule a Coaching CallEpisode on Best Tools For Premium ContentLenny.fmMentioned in this episode:Come to Podindy! A Great One Day EventI will be speaking at Podindy.com where we will combine the power of podcasting to maximize your business and combine it with the magic of AI. This is an person and virtual (if you can't make it). This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

I saw this question from Stanley Adoyi in a Facebook group and thought I'd use it today. If you have a question you can leave it at www.podcastconsultant.com/voicemailSeasons makes sense in two situations:1. You have a team of 19 flying around the world to do interviews and they are tried.2. You are having so much mental stress that your health and family are affected (and maybe should have thought a little more about your podcast schedule before launch).If you're not in the above two situations, what you are doing is taking your slot in someone's routine and hoping the show they put in YOUR SLOT isn't better than yours. Cause when you come back, if your show isn't better, you're not getting that slot in their routine back.It's not like they get in the car to go to work and say, "Oh Stanley doesn't have a show today. I'll guess I'll drive to work in silence."When I travel, I plan ahead, record two episodes instead of one, and time release. For me (again, not having those two situations above) I've never missed a Monday in 19 years.But I Do Have Seasons For My PodcastIn that situation, I would not recommend releasing them all at once. When you do, sure your audience can binge, but they can't talk about it with anyone because of spoilers.Google likes it when you release quality content on are regular basis. So this is another reason not to release your podcast season all at once.If you're audience is all listening to the latest episode, they can talk about it with each other and ask the most important question, "I wonder what is going to happen next." Avoid Podcast BurnoutSo many people put themselves on track to burnout because they didn't plan their podcast accordingly. I can help you with that, and make sure your show stays consistent in schedule but also in content. I'd love to see what we can do together.Sign up today at www.schoolofpodcasting.com/consultant.

Today we're diving into a topic that might not seem connected to podcasting at first glance—McDonald's. When you think of McDonald's, you might picture those golden arches and maybe even crave an Egg McMuffin or those unforgettable fries. But what does McDonald's have to do with your podcast? Well, today I will break it down for you and show you why McDonald's consistent success holds valuable lessons for podcasters. So, stick around as we uncover how you can become the McDonald's of your podcasting niche.Need Help With Your PodcastAre you looking to start your own podcast but don't know where to begin? Look no further than the School of Podcasting. Our comprehensive online courses and one-on-one coaching will teach you everything you need to know, from equipment and editing to marketing and monetization. With our proven methods and expert instructors, you'll create high-quality, engaging content in no time. Say goodbye to the frustration and uncertainty and hello to a successful podcasting career with the School of Podcasting.See schoolofpodcasting.com/consultant

Last week talked about gear. This week we are talking about being a good guests and finding a good guest.

Have you ever struggled with remote recording tools for your podcast interviews, feeling like they all just seem to fail you? In today's episode, Dave delves into how using the right browser—specifically Chrome—can make all the difference. He also shares insights on popular remote recording platforms like SquadCast and Riverside, explaining why people's opinions on these tools can swing from love to hate in no time flat. Plus, Dave highlights the importance of always having a backup recording to save your interview from potential technical glitches. Tune in for some invaluable tips and discover how Dave's personal coaching service can help you address your podcasting headaches. If you know someone battling remote recording woes, this episode is a must-share!The Software Crazy CycleIt seems people either love or HATE software. There is a thing I call the software crazy cycle. A company releases software people love it. People want the software to do more.The developers add new features and testThe customers/users find bugs and screams "WE HATE THIS"The company's developers squash the bugs. The listeners say "THIS IS THE BEST."Go to step 2.This is why you will hear people in Facebook groups say they it's the best while others say it's the worst.Ready to Plan Launch and Grow Your Show?Are you looking to start your own podcast but don't know where to begin? Look no further than the School of Podcasting. Our comprehensive online courses and one-on-one coaching will teach you everything you need to know, from equipment and editing to marketing and monetization. With our proven methods and expert instructors, you'll create high-quality, engaging content in no time. Say goodbye to the frustration and uncertainty and hello to a successful podcasting career with the School of Podcasting.Mentioned In This EpisodeSquadcastRiverside

Fraud is a broad legal term that refers to situations where someone is intentionally dishonest in order to receive some kind of benefit from a person, business, or entity. If you sell cookies for a charity that doesn't exist, that's fraud.If you use a handicap sticker in your car so you can park up front, but you don't have a disability. That is fraud When a sponsor pays to get in front of your actual audience and you pay a company to artificially inflate your stats, that is fraud.This Hurts EveryoneNow the sponsor who thinks their product is getting in front of 20,000 people is only getting in front of 5000. So the reaction to the ad campaign is dismal. They don't renew their ad and tell all their other business owner friends how podcast advertising is a waste of money.Legal StealingI had a high school teacher say, "Don't you think if there was a way to steal and not get caught, someone would've discovered it by now?" There is a saying, "Success leaves clues." So does fraud, so when your sponsors show that a large amount of your downloads are coming from browsers, and all of a sudden, you have an audience in a country you can't pronounce, that's a red flag. I've heard of advertising agencies refusing to pay for the campaign after you use a company that promises you to be at the top of the charts. You can't guarantee success in podcasting. There are best practices, but there are no guarantees.Join the School of Podcasting Worry FreeYou can join worry-free and get access to the courses, the community, and unlimited coaching with a 30-day money-back guarantee. Join Today!This show is hosted on This podcast is hosted by Captivate, try it yourself for free.

In today's episode, I talk about the realities of podcast monetization and answer a question that many aspiring podcasters have: "How many downloads do I need to monetize my podcast?"  I'll delve into the sobering truth about audience size and its impact on making money, sharing real-world examples and industry insights. From the challenges of starting with only 100 downloads to the practical benchmarks you should aim for, I'll guide you on setting realistic expectations and focusing on what truly matters—creating compelling content. Whether you're a seasoned podcaster or just starting out, join me as I unfold the secrets to growing your audience and eventually turning your passion into profit. Let's jump right in! READY TO START YOUR PODCAST? When you join the School of Podcasting you get: Step-by-step tutorials A private podcast mastermind filled with brilliant podcasters Unlimited one-on-one consulting (not a typo) A 30-day money-back guarantee Join today at www.schoolofpodcasting.com/consultant  

Today, I want to tackle a common misconception about podcasting—as a quick money maker. Recently, I came across a Reddit post from someone working two jobs, buried in debt, and considering starting a podcast to generate quick cash. Drawing from my own experience with compassion, I explain why podcasting isn't the ideal solution for immediate income. In this episode, I'll explore the realities of podcast monetization, the time and effort needed to build an audience, and offer practical advice for those in financial need. If you're considering starting a podcast hoping to make fast money, you might want to hit pause and reassess. While podcasting can eventually be profitable, it requires significant time, dedication, and strategy.  READY TO START YOUR PODCAST? When you join the School of Podcasting you get: Step-by-step tutorials A private podcast mastermind filled with brilliant podcasters Unlimited one-on-one consulting (not a typo) A 30-day money-back guarantee Join today at www.schoolofpodcasting.com/consultant Mentioned In This Episode Profit From Your Podcast - Turn Listeners Into a Livelihood (now available as an audiobook) Follow the Show and Never Miss an Episode Apple - Spotify - Pocket Casts - Amazon Music  

If your goal is to record a video and then export the audio, that most likely won't work without some tweaking. I explain why in this episode. Video and Audio Have Different Audiences  When I do video today, I know longer introduce myself and explain what I do on YouTube. If they want to learn more about me they can click the name of my channel.  However, in audio we want to let the listener know what the show is about and what the episode is about (typically in around 60 seconds or less).  This means you will have two versions of your show. One for video and another for audio. When You Said, "Let's Add Video" If you were cooking dinner and making burgers and then said, "Oh, let's make fries too," you would add more work to the food prep. Duh, right? Well if you started in audio and then said, "Let's add video" you are also adding additional work (more equipment, more time, more money).  YouTube has an algorithm that must be obeyed if you want major success on YouTube. Podcasting growth is 78% based on word of mouth marketing (per Jacobs Media).  Consequently, you need two different strategies if you don't want to waste your time.  With video, people are measuring STV (seconds to value). In other words, get to the point. READY TO START YOUR PODCAST? When you join the School of Podcasting you get: Step-by-step tutorials A private podcast mastermind filled with brilliant podcasters Unlimited one-on-one consulting (not a typo) A 30-day money-back guarantee Join today at www.schoolofpodcasting.com/consultant Power of Podcasting Network This podcast is part of the Power of Podcasting Network.

In this episode, I explore the process of shutting down a podcast. Drawing from my own experience with ending a long-running show, and what happens when you quit paying your media host. I discuss options for keeping your podcast files accessible and share strategies for smoothly transitioning to a new show if you decide to start fresh. Join me as I offer practical advice on handling the decision to shut down your podcast and ways to retain your audience's support during this transition. What happens if you quit paying your podcast host? How to shut down one show and move to another How to rebrand your show How to archive your files for free. READY TO START YOUR PODCAST? When you join the School of Podcasting you get: Step-by-step tutorials A private podcast mastermind filled with brilliant podcasters Unlimited one-on-one consulting (not a typo) A 30-day money-back guarantee Join today at www.schoolofpodcasting.com/consultant Follow the Show and Never Miss an Episode Apple - Spotify - Pocket Casts - Amazon Music    

I want to explore why you don't need a massive audience to find success with your podcast. I'll share a personal story about attending a Pure Prairie League concert—a band you might recognize for their hit song "Aimee" (but probably don't). Despite performing to a crowd of just 500 in a 600-seat venue, this band exemplifies how a smaller but dedicated audience and multiple streams of income can lead to a financially sustainable career. From ticket sales to merchandise and personal interactions at their merch booth, Pure Prairie League makes a living and has done so for 50 years. I'll highlight the importance of passionate fans and the idea that even 1,000 true fans can make a significant difference.  READY TO START YOUR PODCAST? When you join the School of Podcasting you get: Step-by-step tutorials A private podcast mastermind filled with brilliant podcasters Unlimited one-on-one consulting (not a typo) A 30-day money-back guarantee Join today at www.schoolofpodcasting.com/consultant Mentioned In This Episode Pure Prairie League Aimee 1000 True Fans Profit From Your Podcast  

Welcome to “Your Podcast Consultant,” where every episode brings you actionable insights to elevate your podcasting game. Today, we've got an eye-opening discussion on the crucial differences between pitching and networking – and why knowing your audience is vital. Our host, Dave Jackson, mentions a post he saw from Steve Stewart. I share insider tips on navigating online communities, the intricacies of offering your services without breaking community rules, and why networking within your field can be a goldmine of opportunity. Join us as we dive into the art of making meaningful connections, steering clear of common faux pas, and enhancing your podcast's potential with strategic community engagement. Stay tuned to unlock the secrets of smart networking and avoid looking 'silly' in professional groups.  READY TO START YOUR PODCAST? When you join the School of Podcasting you get: Step-by-step tutorials A private podcast mastermind filled with brilliant podcasters Unlimited one-on-one consulting (not a typo) A 30-day money-back guarantee Join today at www.schoolofpodcasting.com/consultant   Follow the Show and Never Miss an Episode Apple - Spotify - Pocket Casts - Amazon Music  

Today I point out that as cool as AI can be, you need to be careful. You may end up accidentally lying to your audience. My buddy Elsie Escobar made a great point on her show The Feed, and I wanted to bring this topic to you. READY TO START YOUR PODCAST? When you join the School of Podcasting you get: Step-by-step tutorials A private podcast mastermind filled with brilliant podcasters Unlimited one-on-one consulting (not a typo) A 30-day money-back guarantee Join today at www.schoolofpodcasting.com/consultant Follow the Show and Never Miss an Episode Apple - Spotify - Pocket Casts - Amazon Music Mentioned In This Show Castmagic Capsho Swell Podsqueeze  Chapter Markers: 00:00:00 - Opening  00:00:52 - AI is Handy BUT  00:02:17 - Your Episode Title is a Promise  00:04:57 - Who is Asking for Information About Your Mom?  00:05:18 - What is the Benefit of This Episode?  00:07:23 - Join the School of Podcasting 

Are you ready to start your podcasting journey but feeling overwhelmed by the wide array of microphone options out there? Look no further because this episode, I'm diving into the world of podcasting microphones! In the latest episode of Your Podcast Consultant, I share invaluable insights on choosing the right microphone setup for your podcast. I offer practical advice on why USB microphones are perfect for solo shows or remote guests (but not ALL situations). I also recommends top-quality microphones like the Samsung Q2U, Audio Technica ATR2100X, and the versatile Rode PodMic USB, plus a fantastic recording interface, the Zoom PodTrak P4. I emphasize having the right equipment and recording setup is essential for ensuring high-quality sound and flexibility for your podcasting endeavors. So, whether you're podcasting solo or recording a group conversation, my 19 years of podcasting experience will guid and help you make the best choices for your show. Don't miss out on the opportunity to elevate your podcasting game and avoid the hassle of returning equipment. Click play and follow.   Topics: USB microphones vs. XLR microphones USB microphones are suitable for solo shows and remote guests Challenges of using multiple USB microphones, such as plugging them into a computer Benefits of having microphones with both USB and XLR capabilities Zoom PodTrak P4 as an interface and recorder at the same time. Items Mentioned Samson Q2U ATR 2100X Rode Podmic USB Zoom Podtrak P4 READY TO START YOUR PODCAST? When you join the School of Podcasting you get: Step-by-step tutorials A private podcast mastermind filled with brilliant podcasters Unlimited one-on-one consulting (not a typo) A 30-day money-back guarantee Join today at www.schoolofpodcasting.com/consultant   Follow the Show and Never Miss an Episode Apple - Spotify - Pocket Casts - Amazon Music  

In this episode, I delve into a creative approach to engage captive audiences in unexpected places. From doctor's waiting rooms to laundromats, I discuss how to captivate bored individuals and introduce them to your podcast. Use a QR Code I walk you through creating a simple QR code linked to your podcast, making it effortless for potential listeners to access your show (See Switchy). I also suggest using a tracking tool to measure the effectiveness of this strategy and even share my success story with a similar offline approach. If you're curious to learn more and explore unconventional ways to connect with your target audience, this episode is a must-listen. Tune in to discover how to maximize your podcast's visibility and reach new listeners in unexpected places. And if you're looking for personalized support with growing or launching your show, I offer valuable guidance through the School of Podcasting. Plus, you can benefit from a worry-free 30-day trial to explore the extensive resources and community available. So, take a chance and uncover potential listeners where you least expect them. Listen to the full episode now and start exploring the possibilities for your podcast. Stay tuned and keep podcasting. Mentioned In This Episode Switchy Link Shortener and Tracker The School of Podcasting www.schoolofpodcasting.com/booklaunch

Today I help you avoid a podcasting headache such as finding out you don't own your show. Summary Podcast ownership and control. 0:00 David Jackson advises maintaining ownership of podcasts by controlling hosting and credit cards. Starting a podcast for a big company with IT control issues. 1:39 Company faces challenges when starting a podcast due to embezzlement by former employee Joey. Control of podcast shows and COVID-related challenges. 3:37 David Jackson discusses the importance of control over one's show in the audio transcript. Trust and payment in podcast editing. 4:39 David Jackson advises podcasters to prioritize trust in their relationships with editors and clients to avoid common pitfalls. Follow the Show and Never Miss an Episode Apple - Spotify - Pocket Casts - Amazon Music   READY TO START YOUR PODCAST? When you join the School of Podcasting you get: Step-by-step tutorials A private podcast mastermind filled with brilliant podcasters Unlimited one-on-one consulting (not a typo) A 30-day money-back guarantee Join today at www.schoolofpodcasting.com/consultant  

Today's episode, "Unveiling the Truth About Programmatic Ads in Podcasting," is all about diving deep into the world of programmatic advertising for podcasts. We're going to have some fun with math as we explore the payouts and strategies behind programmatic ads. We'll compare host read ads to programmatic ads and see how they stack up in terms of earning potential. Plus, we'll discuss alternative ways to monetize your podcast, such as private podcasts and membership models. Whether you're a seasoned podcaster or just getting started, I've got valuable insights for you on planning, launching, growing, and monetizing your show. READY TO START YOUR PODCAST? When you join the School of Podcasting you get: Step-by-step tutorials A private podcast mastermind filled with brilliant podcasters Unlimited one-on-one consulting (not a typo) A 30-day money-back guarantee Join today at www.schoolofpodcasting.com/consultant Mentioned In This Episode School of Podcasting Profit From Your Podcast Programmatic Income Calculator (Advertisecast) Supercast Patreon Substack Timeline 00:00 A Better Strategy Than Reruns 00:34 30 Percent Chance 00:58 Raised on Radio 01:33 Host Read Ads 01:45 Programmatic Ads 02:13 400 Downloads 02:35 ADD MORE ADS! 02:57 There are Other Options "Supercast"  04:07 Brand Alignment 04:38 Profit From Your Podcast "Profit From Your Podcast"  04:54 Substack "My Substack Site"  05:40 Be Careful With Free Stuff This show originates from https://www.podcastconsultant.com/165

In this episode of Your Podcast Consultant, I delve into the world of podcast statistics. We explore the obsession with stats and which ones are truly valuable for podcasters. From monthly download figures to completion rates, I provide insight into what metrics matter and why. Get ready to gain a deeper understanding of podcast analytics and how they can impact the success of your show. READY TO START YOUR PODCAST? When you join the School of Podcasting you get: Step-by-step tutorials A private podcast mastermind filled with brilliant podcasters Unlimited one-on-one consulting (not a typo) A 30-day money-back guarantee Join today at www.schoolofpodcasting.com/consultant  Timeline 00:00:03 - Opening  00:00:32 - Obsessing Over Stats  00:01:12 - Monthly Stats Are Crap  00:03:13 - What are Good Stats?  00:04:09 - What Stat To Pay Attention To  00:05:35 - Join the School of Podcasting  Mentioned In This Episode podcastsconnect.apple.com (Apple's Dashboard) podcasters.spotify.com