Podcasts about visit marketingyourattraction

NEWS/Quick-Takes:The Halloween season is starting much earlier than usual and the Theme Park Halloween landscape is shifting to keep pace.See Festival del Terror at 6 Flags Mexico, the early Cedar Point opening of HalloWeekends, and Knott’s. Follow news from the Haunted Attraction Network for more Halloween updates.Six Flags Great America located just outside of Chicago is hoping to increase job applicants by offering a free ticket for anyone that interviews.Main Topic:Marketing’s Role In Recruiting - Support HR DepartmentCreate recruiting content while filming assets for consumersUtilize social media, both paid and organic, to get the word out and recognize employees through social media. (Disney does a great job with the “Every Role Is A Starring Role”)Offer incentives to current employees and returning employees.Facebook Jobs - https://www.facebook.com/business/learn/facebook-page-post-jobs Wrap-Up:Free Subscription to Seasonal Entertainment Source: http://seasonalentertainmentsource.com Visit MarketingYourAttraction.com for blog posts and an archive of past episodes.Jack The Ripper Virtual Reality Haunted House at HollowZone.comSubscribe to the podcast and leave a review on iTunes or your favorite podcast player.

NEWS/Quick-Takes: The Halloween season is starting much earlier than usual and the Theme Park Halloween landscape is shifting to keep pace. See Festival del Terror at 6 Flags Mexico, the early Cedar Point opening of HalloWeekends, and Knott’s. Follow news from the Haunted Attraction Network for more Halloween updates. Six Flags Great America located just outside of Chicago is hoping to increase job applicants by offering a free ticket for anyone that interviews. Main Topic: Marketing’s Role In Recruiting - Support HR Department Create recruiting content while filming assets for consumers Utilize social media, both paid and organic, to get the word out and recognize employees through social media. (Disney does a great job with the “Every Role Is A Starring Role”) Offer incentives to current employees and returning employees. Facebook Jobs - https://www.facebook.com/business/learn/facebook-page-post-jobs Wrap-Up: Free Subscription to Seasonal Entertainment Source: http://seasonalentertainmentsource.com Visit MarketingYourAttraction.com for blog posts and an archive of past episodes. Jack The Ripper Virtual Reality Haunted House at HollowZone.com Subscribe to the podcast and leave a review on iTunes or your favorite podcast player.

NEWS/Quick-Takes:Amazon has YouTube envy: https://www.bloomberg.com/news/articles/2018-08-15/amazon-wants-twitch-to-be-a-youtube-competitor?mod=djemCMOToday Theme Park Announcements:Canada’s WonderlandSix Flags Magic MountainCarowindsScary FarmSkullcandy creates live concert series as part of content marketing push“Consumers today, young consumers are very savvy, and they’re very savvy about paid influencers. Obviously, we’re a commercial entity, and of course we want to sell headphones, but we want the music to be pure,” Klodnicki said. Of course, Skullcandy can — and does — retarget attendees and viewers with more commercial advertisements after the fact. Skullcandy spends the majority of its marketing budget on digital ads. Unlike Apple and Bose, it doesn’t buy TV or print ads.”https://digiday.com/marketing/skullcandy-creates-live-concert-series-part-content-marketing-push/Secrets of the Wicker Man at Alton Towers revealed“Filmed over several months, the documentary follows the team as they complete construction of Wicker Man, a family thrill-ride with a huge sculpture at its heart that appears to burst into flames as the ride rushes through it. As the resort was preparing to open the attraction to the public, senior members of the Alton Towers team revealed to the documentary how important the success of the £16 million ride is, as they strive to rebuild trust with visitors following the incident on The Smiler in 2015 which saw two young women, Leah Washington and Vicky Balch, lose a leg.”https://www.derbytelegraph.co.uk/burton/alton-towers-channel-4-wicker-1882935 Main Topic:UpchargingHow can you charge your guests more and make them feel like they are getting a much better value than guests spending less? How can you create that value?Airbnb Story: What does an 10 star experience look like?https://mastersofscale.com/brian-chesky-handcrafted/Wrap-Up:Free Subscription to Seasonal Entertainment Source: http://seasonalentertainmentsource.com Visit MarketingYourAttraction.com for blog posts and an archive of past episodes.Subscribe to the podcast and leave a review on iTunes or your favorite podcast player.

NEWS/Quick-Takes: Amazon has YouTube envy: https://www.bloomberg.com/news/articles/2018-08-15/amazon-wants-twitch-to-be-a-youtube-competitor?mod=djemCMOToday Theme Park Announcements: Canada’s Wonderland Six Flags Magic Mountain Carowinds Scary Farm Skullcandy creates live concert series as part of content marketing push “Consumers today, young consumers are very savvy, and they’re very savvy about paid influencers. Obviously, we’re a commercial entity, and of course we want to sell headphones, but we want the music to be pure,” Klodnicki said. Of course, Skullcandy can — and does — retarget attendees and viewers with more commercial advertisements after the fact. Skullcandy spends the majority of its marketing budget on digital ads. Unlike Apple and Bose, it doesn’t buy TV or print ads.” https://digiday.com/marketing/skullcandy-creates-live-concert-series-part-content-marketing-push/ Secrets of the Wicker Man at Alton Towers revealed “Filmed over several months, the documentary follows the team as they complete construction of Wicker Man, a family thrill-ride with a huge sculpture at its heart that appears to burst into flames as the ride rushes through it. As the resort was preparing to open the attraction to the public, senior members of the Alton Towers team revealed to the documentary how important the success of the £16 million ride is, as they strive to rebuild trust with visitors following the incident on The Smiler in 2015 which saw two young women, Leah Washington and Vicky Balch, lose a leg.” https://www.derbytelegraph.co.uk/burton/alton-towers-channel-4-wicker-1882935 Main Topic: Upcharging How can you charge your guests more and make them feel like they are getting a much better value than guests spending less? How can you create that value? Airbnb Story: What does an 10 star experience look like? https://mastersofscale.com/brian-chesky-handcrafted/ Wrap-Up: Free Subscription to Seasonal Entertainment Source: http://seasonalentertainmentsource.com Visit MarketingYourAttraction.com for blog posts and an archive of past episodes. Subscribe to the podcast and leave a review on iTunes or your favorite podcast player.

NEWS/Quick-Takes:This 18+ Horror-Themed Campground Is The Most Disturbing Place To Go Camping: https://www.narcity.com/ca/on/toronto/travel/this-18-horror-themed-campground-near-toronto-is-the-most-disturbing-place-youll-ever-go-campingSix Flags launches loyalty program:https://www.marketwatch.com/press-release/six-flags-launches-preeminent-new-loyalty-program-2018-08-15 Main Topic:Groupon/GoldStar DiscountingOften necessary on slower days. Build the margin into your price. Make a discounting plan before you begin. You don’t want to be reactive (IE numbers are low, so we’ll reduce price). There’s not getting around that school and work nights are tough for our audiences. Nobody wants to feel like they spent more than they had to. Audiences come to expect something is listed on Groupon/Goldstar. Thus, it’s both an advantage and a disadvantage.Our recommendation?Build those margins into the plan from the beginning and form relationships with discount sites ahead of time. That way, when it is needed, you can pull the lever. Those sites are a last resort.Don’t forget to negotiate with the sites and try to add value on your own platforms first.Can you add value to your channels first? IE buy a ticket get a free food item, etc.If the added value doesn't work, try a targeted discount. Keep this discreet if possible.Wrap-Up:Free Subscription to Seasonal Entertainment Source: http://seasonalentertainmentsource.com Visit MarketingYourAttraction.com for blog posts and an archive of past episodes.Subscribe to the podcast and leave a review on iTunes or your favorite podcast player.

NEWS/Quick-Takes: This 18+ Horror-Themed Campground Is The Most Disturbing Place To Go Camping: https://www.narcity.com/ca/on/toronto/travel/this-18-horror-themed-campground-near-toronto-is-the-most-disturbing-place-youll-ever-go-camping Six Flags launches loyalty program: https://www.marketwatch.com/press-release/six-flags-launches-preeminent-new-loyalty-program-2018-08-15 Main Topic: Groupon/GoldStar Discounting Often necessary on slower days. Build the margin into your price. Make a discounting plan before you begin. You don’t want to be reactive (IE numbers are low, so we’ll reduce price). There’s not getting around that school and work nights are tough for our audiences. Nobody wants to feel like they spent more than they had to. Audiences come to expect something is listed on Groupon/Goldstar. Thus, it’s both an advantage and a disadvantage. Our recommendation? Build those margins into the plan from the beginning and form relationships with discount sites ahead of time. That way, when it is needed, you can pull the lever. Those sites are a last resort. Don’t forget to negotiate with the sites and try to add value on your own platforms first. Can you add value to your channels first? IE buy a ticket get a free food item, etc. If the added value doesn't work, try a targeted discount. Keep this discreet if possible. Wrap-Up: Free Subscription to Seasonal Entertainment Source: http://seasonalentertainmentsource.com Visit MarketingYourAttraction.com for blog posts and an archive of past episodes. Subscribe to the podcast and leave a review on iTunes or your favorite podcast player.