Podcasts about audiences

In Forest Park sits the nation's largest and oldest outdoor theater venue, The Muny. In its 107 seasons, the theater has produced numerous classics – some of which have received a fresh coat of paint to bring them into the modern era. The updated works include “The Wiz”, “Seven Brides for Seven Brothers” and “Meet Me in St. Louis”. Mike Isaacson, The Muny's executive producer and artistic director, discusses the importance of updating these great American musicals and why the Tony Award-winning theater is the perfect place to play with new concepts for outdated shows.

In this episode of The Intuitive Customer, Professor Ryan Hamilton is joined by Ben Shaw, seasoned brand strategist, to unpack the promises and pitfalls of synthetic audiences - AI-driven research used for faster, cheaper market research. Synthetic audiences, powered by large language models (LLMs), can replicate customer segments and respond to creative concepts or product questions at scale cutting the time and cost of traditional surveys. But does it come with trade-offs?  Expect lively debate on the AI vs. LLM naming debate, the enduring value of ethnography and nuance, and practical tips for blending synthetic and traditional research to make smarter, more human-centred decisions. From democratising access to consumer insight to questioning the believability of robot-approved ad copy, this candid discussion highlights how to use these tools wisely. 

Welcome back to Not A Bomb! —the podcast where we resurrect cinema's most infamous box office disasters and ask the burning question: was it really that bad? We're celebrating five years of cinematic redemption.As Not A Bomb waves goodbye to 2025 and kicks open the saloon doors of 2026, Troy and Brad saddle up for one last cinematic misfire from the year that was. This time, the guys take aim at Eddington, Ari Aster's divisive neo‑western that split audiences harder than a frontier land dispute.Despite Aster's reputation as one of modern horror's most daring auteurs, Eddington rode into theaters under a cloud of confusion and left with its saddle noticeably lighter. Critics were sharply divided — some praised its ambition and genre‑bending weirdness, while others felt the film wandered the desert without a map. Audiences weren't much kinder, and the box office numbers reflected it, turning Aster's bold experiment into one of 2025's most talked‑about financial face‑plants.Is Aster's genre‑twisting odyssey a misunderstood masterpiece or a dusty dud best left on the prairie trail? Troy and Brad ride into the heart of the chaos to find out.Giddy up and listen now!Eddington is directed by Ari Aster and stars Joaquin Phoenix, Pedro Pascal, Luke Grimes, Deirdre O'Connell, Michael Ward, Austin Butler, and Emma Stone. Want to help support the show? Head over to the Not A Bomb Tee Public store and check our merchandise. Special thanks to Ted Blair for the amazing designs!We're committed to hearing your feedback and suggestions. If there's a cinematic flop you'd like us to delve into, please reach out to us at NotABombPod@gmail.com or through our contact page. Your reviews and feedback are what drive us. If you enjoy our content, consider leaving a review on Apple Podcast or Spotify.Cast: Brad, Troy

What if most marketing struggles have nothing to do with tactics and everything to do with clarity? In this episode of Unstoppable Mindset, I sit down with marketing strategist and global entrepreneur Sacha Awaa to explore why so many small businesses waste money on marketing that never works. Sacha shares how growing up across cultures shaped her approach to strategy, leadership, and customer connection. We talk about why understanding your audience matters more than any tool, how AI is changing speed to market without replacing human judgment, and why marketing should be treated as an investment rather than an expense. You'll hear practical insights on audits, go-to-market strategy, process building, and leadership decisions that help businesses grow with intention instead of noise. I believe you will find this conversation both grounding and useful as you think about how to build something sustainable in a crowded marketplace. Highlights: 00:09 – Hear how growing up across cultures shaped a broader view of leadership, communication, and business.10:11 – Learn why AI improves speed to market but still requires human judgment to work well.12:13 – Discover why not truly understanding your audience is the biggest reason marketing fails.19:22 – Understand what marketing strategy actually means beyond tactics, tools, and trends.27:51 – See what small businesses can borrow from enterprise companies without losing agility.46:09 – Learn why strong leaders know when to step back and let the right people lead. About the Guest: Sacha Awaa is a marketing strategist, entrepreneur, and co-founder of My Marketer Mentors, a fast-growing community designed to help small business owners cut through the noise and succeed with marketing that actually works. With a unique ability to blend creativity and data, Sacha has guided startups and small businesses in turning limited budgets into measurable results. Her career has been driven by a passion for helping entrepreneurs avoid costly mistakes, drawing on insights from both Fortune 500 playbooks and scrappy startup strategies. Through workshops, mentorship, and one-on-one guidance, she empowers business owners to find clarity in today's overwhelming marketing landscape. Sacha's own journey reflects the intersection of design thinking and strategic planning—leveraging both sides of the brain to unlock powerful growth. She believes that marketing isn't just about selling products, but about building authentic communities, which inspired her to create a peer-led space where entrepreneurs can learn from and support each other. Whether she's breaking down practical go-to-market frameworks, rethinking outdated marketing tactics, or sharing her personal story of resilience and innovation, Sacha brings both warmth and wisdom to the small business world. Ways to connect with Sacha: www.mymarketermentors.com https://www.linkedin.com/in/sachaawwa/https://www.instagram.com/uncomplicate__it/https://www.linkedin.com/in/sachaawwa/ About the Host: Michael Hingson is a New York Times best-selling author, international lecturer, and Chief Vision Officer for accessiBe. Michael, blind since birth, survived the 9/11 attacks with the help of his guide dog Roselle. This story is the subject of his best-selling book, Thunder Dog. Michael gives over 100 presentations around the world each year speaking to influential groups such as Exxon Mobile, AT&T, Federal Express, Scripps College, Rutgers University, Children's Hospital, and the American Red Cross just to name a few. He is Ambassador for the National Braille Literacy Campaign for the National Federation of the Blind and also serves as Ambassador for the American Humane Association's 2012 Hero Dog Awards. https://michaelhingson.com https://www.facebook.com/michael.hingson.author.speaker/ https://twitter.com/mhingson https://www.youtube.com/user/mhingson https://www.linkedin.com/in/michaelhingson/ accessiBe Links https://accessibe.com/ https://www.youtube.com/c/accessiBe https://www.linkedin.com/company/accessibe/mycompany/ https://www.facebook.com/accessibe/ Thanks for listening! Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page. Do you have some feedback or questions about this episode? Leave a comment in the section below! Subscribe to the podcast If you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can subscribe in your favorite podcast app. You can also support our podcast through our tip jar https://tips.pinecast.com/jar/unstoppable-mindset . Leave us an Apple Podcasts review Ratings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on Apple Podcasts. Transcription Notes: Michael Hingson  00:00 Access Cast and accessiBe Initiative presents Unstoppable Mindset. The podcast where inclusion, diversity and the unexpected meet. Hi, I'm Michael Hingson, Chief Vision Officer for accessiBe and the author of the number one New York Times bestselling book, Thunder dog, the story of a blind man, his guide dog and the triumph of trust. Thanks for joining me on my podcast as we explore our own blinding fears of inclusion unacceptance and our resistance to change. We will discover the idea that no matter the situation, or the people we encounter, our own fears, and prejudices often are our strongest barriers to moving forward. The unstoppable mindset podcast is sponsored by accessiBe, that's a c c e s s i capital B e. Visit www.accessibe.com to learn how you can make your website accessible for persons with disabilities. And to help make the internet fully inclusive by the year 2025. Glad you dropped by we're happy to meet you and to have you here with us. Michael Hingson  01:21 Well, hi everyone, and I want to welcome you to another episode of unstoppable mindset today. I your host Michael hingson gets a chance to talk with Sacha Awa, who is a marketing professional. She's going to tell us a lot about that I know, and she's a marketing strategist in general. She's an entrepreneur, and she's co founder of whoop I lost it there, my marketer my marketer mentors. So we'll learn about that as we go forward, if I don't get tongue tied anyway, Sasha, I want to welcome you to unstoppable mindset. We're glad you're here. Sacha Awaa  02:05 Yes, thank you so much. I'm really happy to be here. Well, why Michael Hingson  02:08 don't we start? I love to do this to have you start by talking maybe about the early Sasha, growing up, and just telling us a little about you. Yeah. Sacha Awaa  02:18 So I was born in Dallas, Texas, where my middle eastern dad and my European, Swedish mother collided. And then I grew up in the Middle East and migrated my way down south, down to the US, really, to attend college, where both of my parents went, and I have since stayed and been here. So I am sort of a, a, I guess, a global citizen in the sense that, you know, I, I, I travel a lot to my parents hometown and countries as well as, you know, have a base here in South Florida in the United States. And it's just really great to, you know, have that connection across the board, and I think it truly helps with work just, you know, working alongside and coming from different parts of the world, Michael Hingson  03:09 what do you think about the fact that you have lived in various parts of the world, and how that has really shaped the way you view working with people and viewing the job that you do. Sacha Awaa  03:22 Well, I think that when you are sort of that global citizen, and I think a lot of you know, my generation is having lived all over, it really creates that sense of truly understanding and being able to connect with folks all over just, you know, really the nuances of culture and you know, really how things sort of function and work in their in their country, and really being able to adapt it so it's not just, and I have clients globally. And you know, some clients are some, some people are like, Oh my gosh, it's so hard to do business in X country, or so on and so forth. And I think you just, you adapt, and you, as long as you're open to understanding how other people work and how they get things done, then I think it's a great fit for you to for you to be, for you to be doing that. Michael Hingson  04:11 Yeah, I think it's so important to have a broader perspective than so many of us do. I also think that, and know that traveling around the US, there are a lot of different kinds of attitudes and cultures, if you will, in different parts of the country, which is really cool, this country is large enough that it has that but then traveling to other countries has also allowed me to gain a broader perspective, which is why I asked the question. Because I agree with you. I think that there's so much to be gained by seeing and experiencing various parts of the world. Yes, it broadens your horizons in so many ways. Sacha Awaa  04:49 Yes, in so many ways. I couldn't agree more. Yeah, Michael Hingson  04:53 which is, which is really cool. So, so how long did you live in the Middle East? Sacha Awaa  05:00 I was in the middle east from when I was four months until I was, how should I say, until I was 16, and then came here for boarding school, and then later continued on and lived here. So it hasn't, it's, you know, I've probably spent a majority of my life in the US. But I think what's interesting is when you grow up at a young age, anywhere you really get into really having that foundation and that makes you who you are. Michael Hingson  05:34 Yeah, yeah. Well, how, why did you come back to the US when you were 16, or how did that work out? Sacha Awaa  05:43 I came for the purpose of education. Michael Hingson  05:46 Yeah, your parents were all in favor of that. 05:49 Yes, that's where they went to school. So they Michael Hingson  05:52 wanted you to get that that sense as well. I mean, you've certainly had 16 years almost of learning and so on in the Middle East, but it must have been quite a big difference coming to the US. Sacha Awaa  06:07 Yes, it was, but yeah, of course. I mean, it's when you're when you're at the tender age of 16. Yeah, you know, coming here and migrating anywhere away from your family, especially long distance, even though you're probably like, banging your fists on the wall and saying, I can't wait to leave home. You then have a rude awakening when that happens. Michael Hingson  06:28 Mm, hmm. Well, so are you so your parents still in the Middle East? Or how does that work? Sacha Awaa  06:36 No, my parents are. Well, they're between the Middle East, Europe and the US as well. They're all over Flin around, huh? Yeah. And they continue to do so well, Michael Hingson  06:48 which gives them a broader set of horizons about things. But they they do come and visit daughter occasionally, I gather, Sacha Awaa  06:57 yes, they do. And they come and they stay for two to three months at a time. So it's 07:01 great. Well, that's cool. Michael Hingson  07:04 And so what languages do you speak? Sacha Awaa  07:08 I speak both Swedish, English and Arabic. Michael Hingson  07:12 Okay, wow. So what? What prompted Swedish as part of it? Sacha Awaa  07:18 What prompted Swedish as part of it, my mother is Swedish. Michael Hingson  07:22 Oh, that's true. You said she was, didn't, yeah, yeah, yeah. Well, cool. So, so that gives you, certainly a plethora so next you have to learn an Asian language, and then you're going to really have a number of continents. Much less you could do Africa. 07:39 Yes, exactly. Michael Hingson  07:42 But that's, that's cool. So where did you go to college? Sacha Awaa  07:45 I went to American University in Washington, DC. Michael Hingson  07:48 Ah, okay, what did you study marketing, I assume. Sacha Awaa  07:52 No, actually, I studied, I studied graphic design. I mean, I eventually worked for advertising agency, but I was on the design side. Okay? Michael Hingson  08:02 And then you graduated. Did you get an advanced degree or just a bachelor's just a bachelor's degree that was enough to get you going, Yes. What did you do after you You graduated? Sacha Awaa  08:17 What did I do after I graduated? I worked in, I worked in two advertising agencies. I worked in a much smaller one that, you know, when you live in Washington, DC, you either work for the government or you have government contracts. Yeah, yeah. So I worked with government contracts and advertising agency backgrounds Michael Hingson  08:40 cool and you, you liked it. Sacha Awaa  08:46 I did. I worked as a graphic designer for about four years, and I switched over leaving graphic design because I just felt that it was really hard to be creative under pressure. Michael Hingson  09:01 Yeah. Well, yeah, but as you transitioned into doing more marketing things, that's pretty creative under pressure, isn't it? Yeah. Sacha Awaa  09:12 I mean, I guess marketing in general is just a lot of pressure to begin with, Michael Hingson  09:17 yeah, but still, but you, you certainly seem to do okay with it all. Sacha Awaa  09:26 I Yeah, and I think it's I'm always up for a good challenge. Michael Hingson  09:31 When did you go out and start your own company? Sacha Awaa  09:36 Started my own company, if you'd imagine, I graduated in 2003 and then I worked all throughout the years, and then I started my own company in 2022 Michael Hingson  09:46 oh so. Post somewhat, post pandemic, Sacha Awaa  09:50 somewhat in the midst of why did Michael Hingson  09:54 you decide to start your own company rather than just continuing to work for others? Sacha Awaa  10:00 I wanted to break the shackles and basically have my own freedom. Michael Hingson  10:08 And it's working out for you. Okay, Sacha Awaa  10:10 yeah. I mean, starting anything is tough, right? Michael Hingson  10:13 Yeah, yeah. But you like being an entrepreneur. I do. I love it. So what do you do in your own company? Maybe, what do you do different? Or what do you do that you didn't do when you work for others? Yeah, I think Sacha Awaa  10:30 everything that I learned in terms of working for other companies was really just, you know, my bottom line and focus is ensuring that small business owners and entrepreneurs survive and thrive in this environment, of, how should I say, survive and thrive in the environment, of, of what it's like to build a business these days. It's no longer that American dream in the 40s, 50s and 60s and the 70s, really. That made that was so much easier. I think the AI boom is making things a lot easier. To start a company again, but it's just, you know, it it's a different time, right? So owning any kind of business is a struggle. Michael Hingson  11:13 Why is AI making it easier? AI is Sacha Awaa  11:17 making it easier because AI has created platforms that can build a website in Six Minutes or Less versus, you know, I don't know, you know, I mean, it's, it's very, it's very different, you know, so, and I think it's, it's really speed and agility is what it is. It's speed and agility to market. You know, yeah, Michael Hingson  11:45 well, and with AI and all of it, it does. Do you find that it still makes mistakes, or that it may be a better way to put it, rather than it still makes mistakes? Maybe a better way to say it is that even with AI, you need to go in and tweak whatever it does so that it really comes out more like what you're specifically looking for. Yes, yeah, yes, yeah, because AI is great, but it isn't you, and it never will be. It's going to work at times to get closer to what you are, but still being able to go in and and tweak it is probably a very helpful thing 100% so that that makes a lot of sense. Yes, so you have been working now at this company. Talk about being under pressure, I mean now, but it's, it's, it's a self imposed pressure, so it's really not the same as what you would experience working for someone else, right? Correct, yeah. So Correct, yeah. So it's not really the same kind of pressure, not at all. You can make the pressure what you want it to be. Oh, yeah. Well, so what are the most common mistakes that you see small businesses making that you when, when you start to talk with them about marketing so on, what are the what are the mistakes that they usually make? Sacha Awaa  13:18 Oh, the it's, it's not necessarily mistakes that they make. I think it's just the lack of education of what people understand marketing truly is to really, then be able to develop out, you know what that could look like, right? Or you know how it would work for them. So it's just really, not truly understanding, you know, where they are in their business, maybe even doing the work of, you know, digging into, you know, who their customer audience is, and so on and so forth. So it really then becomes a struggle as to, you know, creating creating content for them to connect with. How should I say their audience? Because they have maybe a message that doesn't make sense to their audience, because they really haven't dug into the mindset. So I think really to answer your question, the biggest mistake that that small business owners make, and this is what I push all the time, is ensuring that you do the work of understanding who your audience is and connecting your product and service to that. Michael Hingson  14:28 So when you asked me, before we started about what the audience is like, and I said, it's really a general, pretty eclectic audience because of the way we do the podcast, that must have drove you crazy. 14:38 No, not at all, Sacha Awaa  14:40 because I think that in a medium like this is different, right? I mean, you probably deliver, you probably deliver a lot of content that makes sense for for a lot of people. And so, you know, I think that that that works in so many ways. Oh, so, in essence, kind of do understand who you're. Audiences in a way, Michael Hingson  15:01 yeah, well, as much as we can. But the other part about it is that in this podcast, having different kinds of guests with different kinds of messages, like yesterday, I talked with two people who are very religious and faith based. And I'm sure that there are people who aren't going to be interested in that, who listen to our podcast, they might listen to it. I hope they will, just because I think it's good to always hear other perspectives. But I do understand that sometimes people in the audience will listen to one thing and they won't listen to someone else and what they do, and I think that's perfectly okay, yes, because the kind of medium that we have exactly so I my background has has been since 1979 in sales. Okay, of course, we work very closely with marketing, and there's a lot of overlap and all that, but in looking at the people that you work with and so on, can you give us a story of maybe a company or someone who really overspent on a marketing campaign that they really didn't need to spend so much on their or a tactic where they just overspend without getting any real results. Sacha Awaa  16:27 That happens when there's a lack of understanding of, you know, jumping into something just because you think the world has told you that that's what you need, or, you know, you've been told, you know, this is what you should be doing. So in that sense, it makes it very hard because of the simple fact that they don't really they jump into making a mistake when it's not the right time for their business. And most of these sort of marketing agencies that are out there kind of focused on a one track setup so they don't really it then becomes a bad marriage. If that makes sense, you're meeting the you're meeting the client. You're connect a client is being connected to an agency at the wrong time, and it's it's just not where they should be as a as a business. Michael Hingson  17:26 So a company starts doing something in a particular way because someone told them to do it that way, but they don't get results. Then what happens? Sacha Awaa  17:36 Then they think marketing sucks, and that's the majority of who comes to me, you know, yeah. Michael Hingson  17:42 So when that happens, what do you do? Sacha Awaa  17:46 I have to rehabilitate them back into understanding that marketing does actually work. And that's when I build out my whole process and explain to them like, this is, this is how it actually works, you know, you just it wasn't the fault of, you know, the the business that you were working with. It was just the simple fault that you weren't ready and they didn't guide you in the manner that they should have. Michael Hingson  18:15 How do people take that, when you, when you, when you say that to them? Sacha Awaa  18:20 I wish I had met you, you know, before this happened. Because sometimes, you know, dependent, there can be a lot of money that's wasted, right? So, and that's really what the struggle is, and so, but then it automatically gains trust because they know that I'm not here to, you know, to just rip them off and tell them I'm going to TEDx your business and so on and so forth, when I'm actually really going to, you know, support them getting to where they need to get to. Have you Michael Hingson  18:58 had situations where you started working with a company, and you you thought you understood what was going on, but then when you started a campaign, it didn't work either, and you had to punt, as it were. Sacha Awaa  19:10 Well, I always tell them, you know, we have to test and learn, and that's what marketing is all about. So it's going through those motions, and they have to be open for it, but what I do when I test and learn is that I don't throw money out. I make sure I dip our toes in very cautiously to then, you know, make sure that we build accordingly. 19:33 Yeah, yeah. It is. It Michael Hingson  19:37 isn't an exact science, as it were, but it is certainly something that, when you understand it, you know, you know generally how to proceed. And there's a lot of Troy that has to go on. And so it's not magic. But by the same token, it is a process, yes, and I think most people don't really understand. Marketing, they don't understand exactly what it is that you really do that helps companies grow. And maybe that's a way to ask that question. So what? What really, when it comes down to it, is marketing, and what do you do? Sacha Awaa  20:16 Yeah, so think of I'm a strategic I'm a marketing strategist, whereby I really look at a company in terms of what products and services they've created, who they've created for, and then how do we go to market, and where do we find their audiences at a high impact, low cost? So that's essentially what I do, is maximize their dollars spent just based on making sure that their foundation is in a good place. Have I confused you even more? Michael Hingson  20:45 No, no, not at all. Okay, good, but, but I understand it. So yeah. And I think that that it, it really is important for people to be aware that, that it is all about trying to, well, in a lot of senses, you're educating the people you work with, but through and with them, you're also educating the rest of the world about what these people have to offer, and showing that it's a valuable thing and and that's something that, Again, that's what marketing really is all 21:20 about, yes, absolutely. Michael Hingson  21:24 And so it's important to understand that it is a that it is a give and take. It is a process, and it doesn't happen all at once. One of my favorite examples still continues to be, and you're probably familiar with the case was it back in 1984 when somebody put poison in one bottle of Tylenol and yes, and within a day, the president of the company jumped out in front of it and said, We're going to take every bottle off the shelf until we Make sure that everything is really clean. What a marketing campaign by definition. That really was because he was he was building trust, but he was also solving a problem. But I think the most important part of it still is that he was building trust. And I'm just amazed at how many people haven't learned from that. And when they experience a crisis, they they hide rather than learning how to get out in front of it. Absolutely, I couldn't agree more. How do you deal with that? Sacha Awaa  22:32 Um, I don't know. Sometimes I ask myself why I didn't get a degree in psychology as a second major? Michael Hingson  22:39 Yeah. Yeah, it is. It is amazing. But, well, you got to do what you got to do? 22:49 Yeah? Absolutely, right. Michael Hingson  22:52 So what's the first thing that a company should do to make sure that their marketing dollars are really being well spent, Sacha Awaa  23:02 make sure that their marketing dollars are being well spent. And it really goes back to the foundation, ensuring that they really know what their mission and their vision and who they're actually talking to, because if they're creating content that is is not aligned with the pain point of who their audience is, then you've completely missed the beat. Michael Hingson  23:22 And I'm assuming that you find a lot of people who haven't really thought nearly enough about their vision and their mission, and who haven't really learned to understand what their audience 23:32 is. Oh yeah, 100% Michael Hingson  23:36 so what do you do to fix that? Sacha Awaa  23:39 What do I do to fix that, um, that's when I go through my, my, my three part process, in the sense of, I really take a look at, what's the word I'm looking for, understanding, you know, again, like the foundation, I come in and I do an audit, and I really look into, you know, the details of, you know, how they've set up, how they haven't set up, what they've been doing, you know, that hasn't worked for them, and so on and so forth, and really moving through that process, you know, Michael Hingson  24:17 yeah, Do you? Do you find that you often surprise customers because they thought they knew what they were doing, they thought they understood their mission and their audience, and oh, 24:30 they do all the time. 24:32 They're just surprised, Sacha Awaa  24:33 yeah, I mean, they definitely think that they know what they're talking about, you know? And sometimes it's it's difficult to to unpack that, you know, with clients, but it works out in the end, Michael Hingson  24:49 yeah, it's all about education and teaching, and as long as they're willing to learn, which is, of course, part of the issue. Have you had some people that no matter what you tell them, they just refuse to. Buy into what they really need to do to improve, Sacha Awaa  25:04 to try and see if I can make sure that when we're having the initial setup, to ensure that, you know, it's a good fit for both of us that we, we, we make sure that, you know, in general, it's a good fit, right? And so I tend to, I tend to try and hope to have that interview process that that makes it work in the end, right? So, more than not, I'm, I'm pretty I'm pretty accurate with it. But of course, you know, we can always make mistakes, and I have, you know, I have yet to, to let go of a client. But you know, sometimes you have to, you have to allow the client to to, you know, to guide you. But then, you know, I always am Frank in the beginning that, you know, this is what we're going to be working with. This is what we're set up to do so on and so forth. And, you know, if there's pushback, I feel it in the beginning, you know, and I tell them how I work, and they tell me how they work, and we just hope that it becomes a good marriage. Michael Hingson  26:23 Ultimately, it's all about education. And I gather, since you said you've never had to really let go of a client that you've you've been successful at working out some sort of an educational process between the two of you. Yes, because that's really what it's what it's all about. Yeah, I'm assuming that you've learned things along the way too. Sacha Awaa  26:49 I definitely have learned things along the way. Yes. Michael Hingson  26:53 Do you find that sometimes customers, or a customer of yours really did know more of what they were talking about than you thought? And you had to adapt. Sacha Awaa  27:03 Those are a blessing when they when, when they have that. So I'm always open for that, and I think that that's great when they've done the work, you know, yeah, Michael Hingson  27:16 but they've obviously done something that brought them to you, because they were or they felt they were missing something, I assume, yes. So again, it's, it's a learning experience, and I think that's so important, that that that we all learn. I know for me in sales, I figure I learned from every customer that I have ever had, and whenever I hired someone, I told them, at least, especially at least for the first year, you need to think of yourself as a student. Your customers want to teach you. They want you to be successful, as long as you develop a mutual trust and in and ultimately, you have to be a student to understand them, and let them teach you what they do, and so on. Then you go from there, Sacha Awaa  28:07 100% 100% I couldn't agree more, Michael Hingson  28:11 and it's so important to do that, and it makes for a much better arrangement all the way around. When that happens, doesn't 28:18 it? Yes, it does Michael Hingson  28:22 so fortune 500 companies tend to have strategies they've used, and that's probably what brought them to the point where they became fortune 500 companies. But what are some of the strategies, maybe, that they have, that smaller companies can adapt to? Well, it's Sacha Awaa  28:41 interesting that you asked that you asked that because I worked for a fortune 1000 company. I mean, I worked for the New York Times, and what I really have been excited about leaving them and going into the startup world is the simple fact that enterprises have processes and systems in place that startups don't. And that's what's so interesting, is that, you know, while a startup is beautiful chaos and they have more speed and agility to get to market, they just don't have the process, the practice of the processes in place to really be organized to get to market. So that was really one thing that I brought into, into the system, to be able to help support Michael Hingson  29:30 so for example, what are some of those Sacha Awaa  29:34 processes, you know, creating road maps, go to market strategies, you know, digging into systems. And what really tends to happen at startups, it's just like, go, go, go, go, go, just get market. You know, Michael Hingson  29:50 that doesn't work necessarily at all, because even if you're successful, if you don't have a system in place, do you. Really end up figuring out what it was that made you successful? 30:04 Yes, absolutely. Michael Hingson  30:07 So there is, there's a lot of value in in putting processes in place in terms of documenting what you do. Yes, and documentation is a very key part of it, I would think, yes. Because if you do that, then people, or you, when you go back and look at it, can say, Oh, this is what I did, and this is this worked. So we ought to continue that process, yes, 30:37 for sure, for sure, for sure. Michael Hingson  30:41 So the other part about it is, though, that some of these processes may may cost a bunch of money. How do they implement some of these without breaking the bank? Sacha Awaa  30:55 How do they without breaking the bank? In Michael Hingson  30:57 other words, it's going to cost to put processes in place. How do you convince business people, or how do they realize they can do it without losing all their money and just getting a marketing plan going? Sacha Awaa  31:13 I hope that they get in touch with, you know, somebody like me that can really help them through that process and really just, you know, guide them along the way and and support them in that sense, right? So it's a risk listen like with everything that you take in life, with any a vendor that you work with, with any support system that you have, it's a risk that you take to ensure that you know, it is, it is a it is a good marriage at the end of the day. That's why, when I sign up with clients, I ensure that, you know, I guide them along the way to, you know, support what they're doing, understanding that, you know, they may be bootstrapped from a budget standpoint, so it's going in slowly, giving them a proof point that, you know, hey, this is working. And then moving from there, Michael Hingson  32:07 yeah, so you have checkpoints along the way so that they can see that they're making progress. 32:13 Yes, exactly, yeah. Michael Hingson  32:16 And then, by doing that, they gain more confidence. Yes. But it is, it is just, it is a process, and marketing is a process. And we, we all need to really understand that. 32:34 Yes, I Sacha Awaa  32:35 completely agree, you know, but it's an exciting thing, and if clients start to stop, start, stop, to look at it as a line item, but rather an investment. They will, they will see the difference in that. Michael Hingson  32:50 Yeah, that's really the key. It's an investment, and they need to recognize that. And yeah, I'm sure that's part of what you have to teach. Yes, people take that pretty well? Sacha Awaa  33:03 Um, it's not that they take it well immediately. They have to, they have to adapt to it. And, you know, it's, it's once they see that it works, then, then they can feel comfortable about it. You know? Michael Hingson  33:19 Yeah, yes. So can you share a story where a small business applied, maybe the large business approach to branding and so on and experience growth? 33:38 Let's see that question again. Michael Hingson  33:40 Can you share a story where a small company applied a big brand approach and did see growth, Sacha Awaa  33:51 where they applied a big brand approach and they did see growth when you say brand? Are you talking about changing logos, like all that kind of stuff. Michael Hingson  34:02 Well, I don't know that's why. I was wondering if you had a story where somebody looked at a major company and they said, Well, we like what these people are doing. We're going to try to apply that to our business. And they did it with your help, and they were successful. Sacha Awaa  34:22 Um, so, like, so, as I mentioned, like, logos and stuff like that. Okay, that what you mean, like, from a brand. I just want to make sure I understand what you mean by, well, brand, Michael Hingson  34:36 I'm I'm open. That's why I wanted to get your sense of so big companies are successful for one reason or another, and so I was looking for maybe a story about a smaller company that adopted what a bigger company was doing, and found that they really were able to experience growth because of adopting whatever it was that they did. Sacha Awaa  34:59 Yes. Yes, so Well, I think that the audit is the most important part in the beginning, and it's focusing on that audit to ensure that they're in the right place for growth, and that's why we do that work, to make sure that we set them up for success, right? And that, to me, is extremely important, because if that work isn't done, then, then it can be set up to fail. You know, Michael Hingson  35:34 when you say audit, you mean what? Sacha Awaa  35:38 So I look at their their previous marketing history. I look at their mission, their vision. I really dig into who they think is their ideal customer profile. And then, lo and behold, we find out that there's a multitude of different customer profiles that they haven't even thought to look out for, you know? Michael Hingson  35:57 And so then your job is to help guide them to bring some of those other customer potentials into what they do. 36:05 Yes, exactly. Michael Hingson  36:09 So when you're helping a company develop a strong go to mention go to market strategy, what are some of the key elements that you you put in place and that you you you invoke Sacha Awaa  36:24 the key elements that I put in place, it really goes back to really doing the work on who their customer is. Because a lot of, like I said, it goes back to the beginning of what you asked me, What's the biggest mistake? The biggest mistake is that they don't really, truly uncover who they're targeting. They really, they really don't, you know, a lot of companies don't, even enterprise companies don't. Michael Hingson  36:44 So what is the process that you use to get people to recognize and put process, put procedures in place to really experience growth, so that you discover that they don't know their their customer base, for example, like they should, or the way they're they're speaking to their customer base, isn't necessarily the best way to do it. What are, what are some of the procedures and the processes that you actually put in place that help move them forward in a positive way? Yeah. Sacha Awaa  37:18 So you know, when, when we look into the audit. You know, we we really get their content in a good place. We really tighten up their mission. We tighten up their vision. We really expand on who their customer profile is. We make sure that all of their marketing tech is connected so that they can track a lead in through the funnel, from from from the lead to the final sale. And that's that's really important, you know. So that's really, that's really where we start. And then whatever we uncover from the, how should I say, from the audit, then we start to put, and every business is different. And then we really start to put implement and implementations in place to build from, and that becomes the ground up. Michael Hingson  38:09 And how, how long do you typically work with a company? They come to you and they have a problem or whatever, is there kind of any sort of average amount of time that you end up spending with them, or is it a kind of ongoing relationship that lasts a long time? Sacha Awaa  38:26 Project Based clients, and then I have clients that are sort of, you know, have been with me since day one. Marketing never stops. So as long as clients understand that, then, you know, we keep moving. It's the heartbeat of every company, right? Michael Hingson  38:47 So you continue to work with them, and you continue to create and run their marketing campaigns. Yes. How many people do you have in your company? Sacha Awaa  38:58 Um, I am a solopreneur, and I contract people depending on the clients that I bring in. So I also help with other solopreneurs. So that's, that's how I have managed to to make it work, because it will be difficult to keep people on staff if I don't have work for them, right? Yeah, right. Michael Hingson  39:16 Yeah, right. But, but you bring people in so that works out. Well, do you have customers outside the US, or is it primarily in the US? 39:28 They're global. Michael Hingson  39:29 They're global, okay, yeah, yeah, the value of video conferencing, right? 39:36 Exactly, exactly, exactly. Michael Hingson  39:40 So say the pandemic has helped in in fixing some things anyway, or enhancing some things, 39:46 I think so, Michael Hingson  39:49 yeah, I know zoom has become a lot better because of the pandemic as a video conferencing tool. Yes, it's more accessible than most. Which is which is really pretty good. 40:00 But, yes, Michael Hingson  40:03 but it's, I think that that we're, we're seeing the value of it. Do you, which brings up a question a little bit away from marketing, but how do you think that the entire working world is, is changing? Do you think that there, there are a number of companies that are recognizing more the value of hybrid work, whereas people can spend some of their time working at home, as opposed to just having to come into an office every day. Or do you think we're really falling back on just being in the office all the time? Sacha Awaa  40:38 Some people want to go back into the office. I think that they missed the point of of the hybridness of being able to, you know, to connect with people that I really give somebody the opportunity overseas, that can really support them. So I think a majority of people pre covid were maybe not as open. And I think they're, they're very much open to it now, Michael Hingson  41:05 and so you're seeing more people work in a more hybrid way, exactly, yeah, I I'm glad to hear that. I think it's, it's so important. I think that we're seeing that, that workers are happier when they they are in an environment that they're really comfortable in. And the reality is, while offices are great and there's a lot of value and people spending time with each other in the office, that doesn't work all the time or shouldn't work. Yeah, it's true, so it's nice to see some changes that that will help that, yes, exactly, does AI help all that in any way? Sacha Awaa  41:51 Oh, I mean, there, there are some things that AI can help with. But, I mean, from a connect to, it's, it's really maybe platforms that help you connect, that help you get, you know, the job done that maybe assimilate you being together, you know, and and, you know, brainstorming and so on and so forth, right, right? 42:11 So, what Michael Hingson  42:14 do you think about the people who say that AI is going to take away so many jobs? Sacha Awaa  42:19 I don't think that it's going to take away so many jobs. I think the people that focus on jumping on the bandwagon of AI and ensuring that they make their job a lot better with AI are the ones that are going to survive with AI. Yeah, yeah. Michael Hingson  42:36 We had someone on the podcast about a year ago, who pointed out that AI will never take away anyone's job. It's people that will take away jobs and they'll give to AI without finding other opportunities for the people who are potentially being displaced. But in reality, that AI still is not going to do everything that a person can do. So Sacha Awaa  43:03 you Yeah, there's going to be things that AI can never do. And I think that that is great, you know? I mean, I think people are going to look more for authenticity than, you know, focusing on what is not real, right? I think, I think, you know, people are so scared that it's going to backlash. I actually think that it's going to showcase that we, we need things. We need certain things, right? Yeah, yeah. Michael Hingson  43:44 Well, and I've talked about it here, but one of my favorite interesting things about AI is, when I first started hearing about it, I was talking to a couple of teachers who said that, well, AI is just going to make life really difficult because students are just going to let AI write their papers, and students aren't going to learn anything. And and I asked, What are you going to do about that? Well, what can we do? We we're working on programs so that we can try to figure out whether AI wrote the speech or the or the paper, or they wrote the paper. And that got me thinking, and I finally realized what a wonderful opportunity AI is providing. So you assign a paper for a class of students, and the students go off and do their papers. A lot of them may use AI to do the paper, but if you're concerned about whether they've really learned from the experience. The way to handle it is let everyone turn their papers in, then take a day and let the students in the class each have like a minute, get them up in front of the class and say, now defend your paper. You'll find out very quickly who knows what? Sacha Awaa  44:58 Yeah, it's. True, and they are saying that more people that are using AI, it's actually like hurting their brain from becoming creative, right? Michael Hingson  45:09 Well, I I use AI, but I use AI to perhaps come up with some ideas that I hadn't thought of, but I still create the article or create the paper, because the only way to do it, I think AI is great at coming up with some possibilities that maybe we didn't think of. But yeah, it still needs to be us that does it. 45:31 I completely agree. I couldn't agree more, yeah, and that works. Yeah, for sure, for sure. Michael Hingson  45:40 So when, when startups start launching and doing things, what are some of the common mistakes that they make? Sacha Awaa  45:56 They rush to get to market, and they don't do the foundational work that we chatted about, and then that can really, that can really have a major pushback on them. Michael Hingson  46:13 Are there others that you can think of? There are other things that companies ought to do that they don't Sacha Awaa  46:21 organizational, creating project plans. But it's at its core, you know? I mean, if they, if they rush to get somewhere, and it doesn't turn out to work in the end, it's because, you know, they haven't done the work to really ensure that they're in a good place before they start spending money. You know, Michael Hingson  46:47 companies need to to have leaders and visionaries. How would you define a leader? 46:54 How would I define a leader? Sacha Awaa  46:58 Well, that's a little bit of a loaded question. I would define a leader who understands that they are as strong as who they bring on to support the growth of the company and their ability to know when to take a step back, because they're the founders, and to allow whoever they brought on to help them grow. If that makes sense, it does, yeah, because a lot of the times people hire somebody and they're and they just do the work for them, but it's like, why have you hired them? You know, Michael Hingson  47:43 I think that one of the key attributes of any leader is to know when as to learn your people and know when to step back and let somebody else take the lead because they happen to have more of a talent to do a particular thing than you do 100% I think that is so crucial, because so many leaders 48:06 don't do that. Yep, I completely agree. Sacha Awaa  48:12 They don't. They don't do that at all, you know? Michael Hingson  48:15 Yeah, I you know. And there's a big difference between being a leader and being a boss. 48:22 Yes, absolutely. And Michael Hingson  48:24 I, you know, I always tell every person that I ever hired, my job is not to boss you around. You convinced me that you could do the job we're hiring you for, but my job is to use my talents to help you be more successful, and you and I need to figure out how to make that work. How do we use each other's talents to do the things that you need to be successful? 48:48 Yes, exactly. Michael Hingson  48:51 I don't think that all that many people tend to do that, and they really should. 48:56 Yes, yes. I couldn't agree more. Michael Hingson  49:01 Well, there are a lot of tools and tactics available that people can use. How do you decide to use what in a particular stage of growth or to help people move forward? Sacha Awaa  49:14 It really is just dependent on, on, on their business and their industry and that's what makes it unique to just to focus on, you know, because the same industry could, should, just could have different needs, right? So it's, it's understanding what their needs are that you then assign that to particular tools that help them with growth and so on and so forth. Michael Hingson  49:43 Yeah, that that clearly makes sense. So there's a lot of noise and lot of distractions in marketing. How do you recommend cutting through the noise and focusing on what really matters in any given situation? Um, Sacha Awaa  50:06 what really matters in any given situation? Michael Hingson  50:10 So there's, again, there's there. There's so many ways to get distracted. How do you how do you help to keep people focused on the job at hand, whatever that is to to ignore distractions and focus. Sacha Awaa  50:27 So I guess distractions can come in many different packages. So it's really understanding how those distractions are and what they mean to the company. So just depending on them on that. It's, it's, it's really offering up whether that distraction is important, you know what I'm saying, or if it is, you know, something that is just something to bypass, or if it's noise, so it's really kind of analyzing the worth of spending time and effort on it. Michael Hingson  51:05 How do you get people to get past focusing on those distractions, though? So I mean, you're right and all that you've said, but how do you get people to to recognize what they really need to do in any given situation? Um, Sacha Awaa  51:23 it's really the analysis of of throwing back data to them. So it's like, okay, so this is a distraction. What does this mean to the company? You know, how can we leverage this or not leverage this? Does it make sense, or are we wasting time focusing on think it's just reasoning, right? It's logical reasoning with any type of distraction, whether it's business or personal. Michael Hingson  51:48 Yeah, I know for me, when I worked for a company a number of years ago, I was the first person into the office, because I sold to the east coast from California. So I was in the office by six, and I had two to three hours that I could focus on doing all the phone calls and the other things that I needed to do, because it was nine o'clock on the East Coast, and I started to observe after a while, not so much for me, but when other people started to arrive, they spend time chatting and all sorts of stuff like that. And sometimes I would get interrupted, and it slowed things down. But people chatted and didn't focus as much for quite a while on whatever it is that their job responsibilities required them to do. Yeah, and of course, that's a distraction. It's an interesting distraction of just communications. But still, I never saw that. The company did a lot to get people to really focus. They did some things. They put some procedures in place, for example, where you could see how many phone calls you made in a given day. Yes, some people took that to heart, but a lot of people didn't, and the bottom line is they continue to be distracted. Sacha Awaa  53:14 Yes, it's true, but I think, I think then what, what that what that becomes, it's, it's the personal characteristic. 53:26 Yeah, they have to solve for Michael Hingson  53:30 that they didn't have to solve for. But if you were the leader of a company where you saw some people who were doing that, what would you do? How do you get them to understand, Sacha Awaa  53:44 how do I get them to understand Michael Hingson  53:46 that they need to focus? And how do you help them focus? Sacha Awaa  53:51 I think that's out of my paycheck. Hopefully they have a psychologist back Michael Hingson  53:56 to getting that degree again, right? Sacha Awaa  53:59 Yeah, you know, I mean, like, there's only so much that I can do honestly, you know, 54:06 yeah, yeah, Sacha Awaa  54:11 there really is only so much that I can do in the arena of supporting people, You know, 54:17 right, yeah. Michael Hingson  54:20 So if you encounter an overwhelmed business owner who's trying to create a clear marketing path to do something and they feel overwhelmed, what kind of advice would you give them Sacha Awaa  54:39 that it's natural to feel overwhelmed, Michael Hingson  54:44 and but, but they feel overwhelmed. How do you deal? How do you fix that again? Sacha Awaa  54:50 I mean, I'm somebody that focuses on marketing, so it would be, it would be out of my, my core scope, to be honest. You know? I mean, I just. You know, I can talk them through a certain amount of things, but like, you know, I mean, I can't really change somebody's personality, and it's either, you know, I can guide them in one direction as to, like, what is going to hurt or make or break their company. But I'm not an organizational psychologist. I think that that would be a really good question for an organizational psychologist versus a marketer, 55:21 okay, you know, yeah. Michael Hingson  55:24 Well, if people want to reach out to you and engage you in terms of your services and so on, how do they do that? Sacha Awaa  55:32 Yeah, so you can find me on LinkedIn. It is Sasha Awa. And then can you spell that S, A, C is in Charlie H A, and then the last name is a W, W, A, and my website is S A M, as in Mary G, as in George H Q, so headquarters.com Michael Hingson  55:52 so it's S A M, G, H Q, H 55:57 Q, exactly.com. Yes. Michael Hingson  56:02 And they can reach out to you through the website, and, of course, on LinkedIn and so on. 56:06 Yes, exactly. Well, we've Michael Hingson  56:09 been doing this a while, but do you have any kind of final words of wisdom and things that you want to say to the audience here to get them thinking and maybe reach out to you? Yeah, yeah. Sacha Awaa  56:20 I think, you know, marketing isn't as complicated as it's made out to be. It is. It is loud and noisy. But you know, there are, there are marketers that are here to support you on complicated and to really support your growth. So really lean on them and and and trust in the process Michael Hingson  56:46 and through that, they'll grow exactly well. Sasha Sacha, I want to thank you very much for being with us today. This has been a lot of fun, and I appreciate it, and I appreciate your time. And I urge all of you to when you're thinking about marketing and growing your business, Satya is a person who can help with that clearly. So hopefully you'll reach out. I'd love to hear from you. Love to hear your thoughts about today. Feel free to reach out to me. At Michael H i@accessibe.com that's m, I, C, H, A, E, L, H, I, at, A, C, C, E, S, S, i, b, e.com, love to hear from you and get your thoughts and for all of you and such as you as well, if you know anyone else who might ought to be a guest on our podcast, love to get introductions to people and wherever you're observing the podcast today, Please give us a five star rating. We really value your ratings. We value your thoughts and your your ratings and your opinions are what keep us going. So we really appreciate you giving us those and for you again. Sacha, I want to thank you for being here. This has been a lot of fun. So thank you. 57:58 Thank you so much. Michael. I really appreciate it. Michael Hingson  58:06 You have been listening to the Unstoppable Mindset podcast. Thanks for dropping by. I hope that you'll join us again next week, and in future weeks for upcoming episodes. To subscribe to our podcast and to learn about upcoming episodes, please visit www dot Michael hingson.com slash podcast. Michael Hingson is spelled m i c h a e l h i n g s o n. While you're on the site., please use the form there to recommend people who we ought to interview in upcoming editions of the show. And also, we ask you and urge you to invite your friends to join us in the future. If you know of any one or any organization needing a speaker for an event, please email me at speaker at Michael hingson.com. I appreciate it very much. To learn more about the concept of blinded by fear, please visit www dot Michael hingson.com forward slash blinded by fear and while you're there, feel free to pick up a copy of my free eBook entitled blinded by fear. The unstoppable mindset podcast is provided by access cast an initiative of accessiBe and is sponsored by accessiBe. Please visit www.accessibe.com . AccessiBe is spelled a c c e s s i b e. There you can learn all about how you can make your website inclusive for all persons with disabilities and how you can help make the internet fully inclusive by 2025. Thanks again for Listening. Please come back and visit us again next week.

2️⃣   Every year we notice the same thing: the KingdomSpeaker audio audience prefers certain topics, and the YouTube audience prefers others.    #KingdomSpeak #Podcast  #Podcast

Becoming a podcaster that people want to buy from rarely comes down to endless script revisions, long ads, or a more polished delivery. The shows that convert consistently tend to feel clear, intentional, and trustworthy long before an offer is ever mentioned. When listeners understand what you stand for and what to do next, buying stops feeling like a decision and starts feeling like a natural step.In this episode, money mindset mentor, three-time author, and OG podcaster Denise Duffield-Thomas reveals the podcast choices that supported the growth of her multi-million-dollar business. Her approach challenges common assumptions about monetization and highlights how sustainable success is built through consistency, transparency, and systems that respect how people actually make decisions.One of the most useful insights? How the 8 Money Archetypes decide when to buy.This episode explores something I see come up again and again with podcasters: how our internal relationship with visibility and money quietly shapes every outward decision we make. Long before we talk about offers, those beliefs influence how clearly we communicate value, how confidently we frame our episodes, and whether listeners feel invited in or kept at a distance. Talking this through with Denise made it clear how much trust is built at this level, often without us realizing it.Understanding Money Archetypes To Drive SalesOne of the most fascinating parts of our conversation explored the eight money archetypes - a money personality framework developed by Kendall Summerhawk, in which Denise is certified - and how understanding these archetypes helps podcasters design content and offers that align with how their audience actually makes buying decisions.Understand why Accumulators need clarity, reassurance, and an easy path to action - and how small friction points in your content or website can quietly block conversions.Discover why Maverick podcasters often abandon shows or offers that are already working, and how building flexibility into your content strategy prevents self-sabotage.See how Nurturers can shift from feeling guilty about selling to confidently monetizing their podcast by framing offers around impact, service, and care for others.Reframe “too many ideas” as a strength for Alchemists, and learn how creating simple containers for content turns creativity into consistent momentum.Learn why Rulers don't need motivation, but clear systems - and how a podcast becomes a scalable business asset when efficiency and leverage are prioritized.Understand how Connectors build trust through stories, humanity, and transparency - and why showing your process helps listeners feel safe engaging and buying.Positioning also plays a key role here. Showing up as a contributor rather than an all-knowing authority creates a different kind of relationship with an audience. Listening to Denise reflect on learning alongside her listeners reminded me how trust deepens when people feel included rather than instructed.Reassurance emerges as an important and often overlooked element. Some listeners need time, repetition, and confirmation before making decisions, and that isn't hesitation to overcome - it's a...

Thank you for lending us your ears and your heart. If you have been following us since around Episode 70 you know that we have been covering the Audiences of St. John Paul II that make up the book titled, "Man and Woman He created Them, The Theology of the Body". In this show Adele, Tom and Becky will cover the final chapters of the book as they share why JP II thought the document, "Humane Vitae" (of Human Life) was the coaching manual for not just a better life but a perfect life. The team will also discuss how the great pope saint pointed to a particular power needed to gain not just personal perfection but perfection in relationships as well.

Christmas Podcast | The Odyssey for Modern Audiences by lotuseaters.com

We are absolutely delighted to welcome Richard Bliss, the founder and CEO of BlissPoint Consulting, as today's guest. Richard has focused his entire career on helping people with their social selling behavior. He is well-known both inside and outside of our industry as a LinkedIn Top Voices Influencer and an experienced executive communications leader. Stay tuned as Richard shares his story and offers practical insights on social selling, executive communication, and what truly builds influence on LinkedIn. Richard's Journey Richard began his career with 14 years in the National Guard, earning the rank of Captain, before moving into early enterprise technology in the late 1900s. He became a global evangelist during the rise of email as a business platform, emerging as a leading voice in email security when internet-based threats first appeared. He has spoken in 22 countries, hosted international technology conferences, and built a reputation for helping individuals and organizations understand how fast-moving technologies affect both work and life. Reinvention After Richard served as Chief Marketing Officer and helped the startup grow from under $1 million in revenue to more than $10 million, the company abruptly let him go. That forced him to rebuild from scratch, relying on his personal brand rather than a company title. He launched a long-running podcast, self-published a book, taught himself about social media, and reframed LinkedIn as a business media platform rather than a social one. A pivotal $800-a-month consulting role with a senior NetApp executive reopened doors that ultimately led to Richard founding his own company. Creating Opportunity Richard believes opportunity comes from deliberately placing yourself where it can find you. What others might view as setbacks, he sees as sequences that lead to better outcomes. Modern Credibility In today's digital-first world, people build credibility online long before they meet in person. Audiences constantly evaluate LinkedIn profiles, even when owners remain inactive. They judge professionalism, expertise, and trustworthiness based on what they see, which makes visibility unavoidable rather than optional. Small Businesses Have an Advantage Small business owners often outperform large organizations online because they speak in their own authentic voice. Without layers of corporate filtering, they can tell clear, personal stories and connect directly with their audience. With LinkedIn and generative AI, they can reach customers without gatekeepers, large budgets, or traditional media exposure. LinkedIn LinkedIn works best when treated as an ongoing conversation rather than a static profile or sales funnel. Profiles and posts should focus on the audience's problems and opportunities, rather than one's personal history. Forming Relationships Cold outreach and instant pitching undermine trust. Relationships form when value is given initially through attention, insight, and engagement. Comments, referrals, and thoughtful interaction create a natural sense of reciprocity, opening the door to future business conversations. Building Real Engagement Artificial engagement pods violate LinkedIn's rules, so they are increasingly penalized. Genuine collaboration comes from consistent, meaningful interaction with customers, partners, and peers. Thoughtful comments on others' posts help establish topic authority and increase visibility organically. Using AI Generative AI is most effective as a support tool, not a replacement for a human voice. While AI can help shape ideas and drafts, comments and conversations must remain personal. LinkedIn prioritizes authentic, real-time engagement and increasingly suppresses purely AI-generated content. Practical LinkedIn Rhythm That Actually Works Sustainable success on LinkedIn requires modest, consistent effort. A small number of meaningful comments each day and one to three posts per week outperform high-volume posting. Conversations should be allowed to develop fully before starting new ones, aligning with how LinkedIn distributes content. Events, AI, and the Power of In-Person Connection Despite advances in AI, live events remain irreplaceable. Shared physical experiences, eye contact, and informal conversations build trust in ways digital tools cannot. Competent professionals prepare for events by engaging attendees online beforehand, without pitching, so that in-person meetings feel like natural continuations of existing relationships. Connect with Eric Rozenberg LinkedIn Facebook Instagram Website Listen to The Business of Meetings podcast Subscribe to The Business of Meetings newsletter Connect with Richard Bliss BlissPoint On LinkedIn Email Richard: rbliss@blisscorp.com   

Over the past 15 years, Cameron's "Avatar" series has built a vast and devoted audience in China. Three years after "Avatar: The Way of Water", Cameron is back with his longest-ever work. Audiences are once again stepping into Pandora, this time, to experience something new, something deeper. Why does the Avatar story continue to resonate across cultures and generations?

In Episode 48 of the Design of AI podcast, we unpack why the most common AI promises are collapsing under real market pressure. AI was meant to unlock strategic work, expand opportunity, and elevate creativity. Instead, UX and design roles are disappearing, agencies are cutting creative staff while buying automation, and freelance work is being devalued as execution becomes cheap.This episode is not about panic. It is about reality. Value still exists, but it is concentrating among those who can integrate AI into real systems, navigate ambiguity, and own outcomes rather than outputs.

We did it!  600 episodes!  As we do with milestone episodes, we cover a very special topic.  No topic is more special or more appropriate for this podcast than one of television's biggest bombs ever.  People thought the Happy Days magic would last via another spinoff.  Audiences initially said yes, but that quickly changed to a no, and the storybook relationship between Joanie and Chachi would end just as it began.

Face à Frabce 2 c'est TF1 qui arrive en tête des audiences de ce jeudi soir grâce à "les disparus de la forêt noire»Hébergé par Audiomeans. Visitez audiomeans.fr/politique-de-confidentialite pour plus d'informations.

Face à l'émission "Prodiges" sur France 2, au téléfilm "Petit ange" sur France 3 et à l'émission "Le meilleur pâtissier" sur M6, c'est TF1 qui se hisse en tête des audiences de ce jeudi soir grâce à la série "Les disparus de la Forêt noire".Hébergé par Audiomeans. Visitez audiomeans.fr/politique-de-confidentialite pour plus d'informations.

On today's episode, cohosts David Salazar and Josh Christensen discuss the latest news in business and innovation, including unemployment rates, the partnership between Disney and OpenAI, and the word of the year. (00:45) Next, Josh and David talk to Fast Company senior staff editor Jeff Beer to discuss the annual Brands That Matter list. This year, the list includes brands like JLab, Liquid I.V., Levi's, Bubble Skincare, State Farm, and Gozney. (09:55) Finally, Yasmin Gagne talks to the VP of product at Instagram, Tessa Lyon, about how she's thinking about the company's future. They discuss Instagram's new features, like Your Algorithm, the creator economy, and the use of AI on the app. (40:00) For more of the latest business and innovation news, go to fastcompany.com/news To read about the brands that matter in 2025, go to: fastcompany.com/brands-that-matter/list 

Welcome to the Personal Development Trailblazers Podcast! In today's episode, we're talking about how to live with boldness, laughter, and unapologetic authenticity.Samantha Karim is a powerhouse of boldness, laughter, and unapologetic authenticity. With over 20 years of teaching experience, a career as an award-winning belly dancer, and the author of The 5-Minute Playbook: 57 Quick Prompts to Evoke Power and Confidence, she knows what it takes to step into the spotlight and own your worth.As a featured speaker at Al Raqs, One Woman, and other women's empowerment conferences, Samantha brings her fire, humor, and fierce belief in women to every stage she steps on. She doesn't just inspire; she makes women feel seen, believed in, and ready to rise.Audiences leave her talks buzzing with confidence, joy, and the conviction they can finally do the thing they've been dreaming of.Her mission is to help women stop apologizing, claim their space, and live unapologetically.Her guiding belief? “You already have everything you need inside you. You are worth so much.”Connect with Samantha Here: https://www.instagram.com/boldbitchcoachinghttps://www.tiktok.com/@boldbitchcoachinghttps://www.youtube.com/@boldbitchcoachinghttps://www.facebook.com/samantha.bordelonkarimhttps://www.samanthakarim.com/boldbitchcoachingGrab the freebie here: https://www.samanthakarim.com/freegift===================================If you enjoyed this episode, remember to hit the like button and subscribe. Then share this episode with your friends.Thanks for watching the Personal Development Trailblazers Podcast. This podcast is part of the Digital Trailblazer family of podcasts. To learn more about Digital Trailblazer and what we do to help entrepreneurs, go to DigitalTrailblazer.com.Are you a coach, consultant, expert, or online course creator? Then we'd love to invite you to our FREE Facebook Group where you can learn the best strategies to land more high-ticket clients and customers. QUICK LINKS: APPLY TO BE FEATURED: https://app.digitaltrailblazer.com/podcast-guest-applicationDIGITAL TRAILBLAZER: https://digitaltrailblazer.com/

Face à la série "Will Trent" sur TF1, au magazine "Cuisine ouverte, la salle des fêtes" sur France 3 et au film "The King's Man, première mission" sur M6, c'est France 2 qui se hisse en tête des audiences de ce mercredi soir grâce à la série "Capitaine Marleau".Hébergé par Audiomeans. Visitez audiomeans.fr/politique-de-confidentialite pour plus d'informations.

Face à TF1, c'est France 2 qui arrive en tête des audiences de ce mercredi soir grâce à “Capitaine Marlot”.Hébergé par Audiomeans. Visitez audiomeans.fr/politique-de-confidentialite pour plus d'informations.

Avant les vacances, Culture Média propose une émission festive animée par Thomas Isle avec Anissa Haddadi et Julien Pichenet. Au programme : retour sur les audiences télé, focus sur le lancement du jeu d'aventure Pandore sur M6 avec Olivier Minne en invité, révélations sur la rencontre secrète entre Thomas Legrand et Laurence Bloch, et une touche gourmande avec le pâtissier Pierre Hermé. L'émission se termine en musique avec un live de Billy Obama et ses choristes.À retenir :Audiences télé : succès pour Capitaine Marleau sur France 2.Nouveauté : lancement du jeu Pandore sur M6, présenté par Olivier Mille.Surprise gourmande : Pierre Hermé et son dictionnaire amoureux de la pâtisserie.Notre équipe a utilisé un outil d'Intelligence artificielle via les technologies d'Audiomeans© pour accompagner la création de ce contenu écrit.Hébergé par Audiomeans. Visitez audiomeans.fr/politique-de-confidentialite pour plus d'informations.

In this rapid-fire Working Session, Jon and Becky break down storytelling as a core nonprofit skill — not a marketing tactic — and share simple, practical frameworks you can use immediately. From clarifying your values and audience to collecting and activating stories more intentionally, you'll learn how to move supporters from empathy → connection → action and build a storytelling system that drives trust, belonging, and long-term engagement.Top 3 Takeaways:Story Drives Action — Not Tactics: People don't act until they feel something, and they don't stay until they feel like they belong. Learn how to anchor your storytelling in empathy, identity, and shared humanity so your calls to action actually land.Build a Simple Storytelling System: From collecting stories at the end of emails and donation forms to syndicating one story across multiple channels, you'll learn how to turn storytelling into a repeatable workflow — not a one-off creative lift.Tell Stories With Dignity and Trust: Ethical storytelling isn't about rules — it's about relationships. Centering dignity, consent, and agency protects the people behind the stories, strengthens credibility, and builds the kind of trust that fuels long-term community and generosity.This episode is packed with practical, low-lift storytelling moves you can implement today — whether you're writing an email, planning content, onboarding new supporters, or stewarding long-term relationships.Welcome back to Working Sessions: hands-on, clarity-filled conversations designed to help you move real work forward inside your organization.Let's get to work.Episode Highlights: Story as Meaning, Not Marketing (01:24)Preparing for Storytelling: Values, Audiences, and Action (03:07)Building a Culture of Storytelling (04:26)Ethical Storytelling Principles (06:10)Introducing the Impact Arc Framework (08:05)Practical Working Session Activities (11:42)Community as the Accelerant for Storytelling (15:04) Episode Shownotes: www.weareforgood.com/episode/666//Join the We Are For Good Community—completely free.Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.com Say hi

John Anderson speaks with Ted Baehr, founder of Christian film review site Movieguide, to examine what contemporary film choices reveal about the moral instincts of society. Drawing on decades of data, Baehr challenges the prevailing narratives around the relationship between a film's content and its success. He argues that popular entertainment is quietly moving in a different direction from elite commentary, with films centred on family, moral clarity, and hope consistently outperforming darker and more transgressive content.This conversation traces the historical rhythms of Hollywood, from early moral storytelling to periods of decline and renewal. This is a grounded conversation that reorients the cultural debate around what audiences reward rather than what critics promote. Dr. Ted Baehr is Founder and Publisher of Movieguide: The Family Guide to Movies and Entertainment and Chairman of the Christian Film & Television Commission ministry, as well as a noted critic, educator, lecturer, and media pundit. His life's purpose is to be used of God to redeem the values of the media while educating audiences on how to use discernment in selecting their entertainment.

 More than 17 million people arrive in the capital each year to celebrate one of London's most beloved cultural gemstones - theatre. But seeing a central London play can set you back hundreds of pounds, and the costs are only going up. Audiences are now being priced out with the average price of a top ticket rising by 50% between 2023 and 2024 to 146 pounds and 61 pence a seat.So who or what is to blame for the situation? Is this just a callous cash grab, and what does it all mean for the future of London's West End? We're joined by The Standard's Commissioning Editor and Culture Writer Vicky Jessop, who has been investigating the issue for the latest special report. Hosted on Acast. See acast.com/privacy for more information.

There is a quiet pattern emerging across the digital entertainment landscape. As platforms grow faster and technologies more complex, the games that consistently gain traction are not always the most innovative on paper. Instead, they are often those which bring with them a sense of familiarity. Formats which have been understood from previous digital eras are being remade for the present screen, and they are being received with excitement. But this nostalgia is not an end in itself. It is a good deal more utilitarian and human. The viewing public is bombarded with options these days. A new application, a new mechanic, a new platform pops up every day. And under these circumstances, familiarity is a kind of relief. They need less instruction when a game looks familiar because they know how to interact with it. The technology which drives these new rethinkings is undoubtedly complex. The cloud, responsiveness, and personalisation all have a role. Often, however, it is in the front end where the appeal lies. The interfaces are a function of previous learning. The rules are intuitive. Progress is evident. The learning curve is low, which is important in a space where attention is money. I noted this phenomenon in my investigations into the usage of digital games among different age segments. Young players will try different things, but older players will prefer formats they are used to. That is why traditional mechanics keep being revisited, in puzzle games, mobile versions, and combinations such as slingo which combines very traditional elements into a digital format without depriving it of those elements which were present in the original game to make it interesting in the first place. Familiarity as a Design Advantage Designers increasingly understand that recognition reduces friction. When users feel comfortable, they stay longer. They explore more. They return. This principle has shaped everything from smartphone interfaces to streaming platforms. Gaming is simply following the same path. Classic game formats carry an unspoken rulebook. People know what success looks like. They understand the rhythm. There is satisfaction in anticipation rather than confusion. Modern game design now often builds around this psychological shortcut rather than fighting against it. What has changed is how these formats are delivered. Old games were static. Digital versions are adaptive. They respond to user behaviour, adjust difficulty and reward engagement more precisely. The structure remains familiar, but the experience feels alive. Why Reinvention Beats Reinvention for Its Own Sake For years, the technology sector prized disruption above all else. New was always better. But the digital audience has matured. People no longer chase novelty endlessly. They seek experiences that fit naturally into their routines. Rebuilding known formats allows developers to innovate where it matters most. Performance improves. Visual design sharpens. Accessibility expands. Meanwhile, users are spared the frustration of relearning the basics every time they open an app. This approach mirrors broader tech trends. Software tools increasingly mimic real-world behaviours. Interfaces become conversational. Systems anticipate rather than instruct. Gaming follows suit by meeting users where they already are. The Role of Memory in Digital Engagement Memory plays a subtle but powerful role in digital interaction. Recognised patterns activate confidence. Users feel competent quickly. That sense of capability encourages continued use. When games reference earlier formats, they tap into shared cultural memory. People are not starting from zero. They are continuing a relationship that began years earlier, sometimes decades. That continuity builds trust, which is difficult to manufacture through novelty alone. This is particularly relevant in mobile gaming, where sessions are short and distractions constant. A familiar framework allows instant engagement without cognitive...

Face au film "Maman, j'ai raté l'avion" sur TF1, au documentaire "Le temps des femmes" sur France 2 et à l'émission "La France a un incroyable talent" sur M6, c'est France 3 qui se hisse en tête des audiences de ce mardi soir grâce à la série "Tom et Lola". Hébergé par Audiomeans. Visitez audiomeans.fr/politique-de-confidentialite pour plus d'informations.

Hey Winner, Growing your business doesn't have to mean growing your audience alone. In this episode of Your Anti-Social Advantage, we dive into the power of collaborations — one of the fastest, most sustainable, and most faith-aligned ways to expand your reach without relying on social media. You'll learn why partnerships are deeply rooted in Kingdom principles, how to collaborate without feeling pushy, and the many ways you can “borrow” aligned audiences in ways that feel natural, relational, and life-giving. If you're ready to stop shouting into the void and start showing up in rooms that already want what you offer… this episode is for you. Rooting for you ~ Gabe   New to the podcast? Start here: https://redhotmindset.com/podcast-start/   LISTEN TO HEAR: Why you don't need to grow your business alone How collaboration mirrors Biblical principles of community and multiplication The best anti-social platforms for collaboration (podcasts, bundles, summits, email swaps, referrals) How to start collaborating even if you “don't know anyone yet” The mindset shift that makes partnerships feel natural, not salesy  

Sometimes the biggest creative breakthroughs start with a mistake, and no one proves that better than Massimo Bottura.The three-Michelin-star chef behind some of the world's most iconic dishes built his reputation on turning accidents, constraints, and tradition itself into something entirely new. In this episode, we break down his marketing lessons with the help of our special guest Abel Grünfeld, VP of Marketing at Riverside.Together, we explore what B2B marketers can learn from transforming mistakes into memorable stories, using constraints to spark better ideas, and leading with calm adaptability when things inevitably go off script.About our guest, Abel GrünfeldAbel Grunfeld is Riverside's VP of marketing and first employee. He is a growth strategy expert, specializing in scaling our digital presence and building an efficient marketing pipeline. What B2B Companies Can Learn From Massimo Bottura:Turn mistakes into magnetic storytelling. Massimo Bottura's most iconic dish was born from a dropped lemon tart, which is proof that imperfections can become brand-defining moments. Abel explains, “ [It's] very inspiring to take this high stress environment… and transform it into something that actually is unique, much more creative, much more powerful in terms of storytelling.” In B2B, the same principle applies. When a campaign breaks, a launch misfires, or a plan goes sideways, don't hide it. Shape it into a story. Audiences connect most with brands that reveal the creative, human process behind the work. Your “oops” moment might become your most memorable asset.Use constraints to fuel creativity. In high-pressure kitchens, limitations create innovation, not less of it. Abel notes, “Your constraints are your advantage… By being very intentional and aware of what your constraints and disadvantages are, you can be really focused on how to use these to actually create some sort of playing field where you can be more successful.” B2B teams often don't have unlimited budgets, bandwidth, or time. That's not a disadvantage, that's focus. Constraints sharpen your narrative, strengthen your positioning, and force bold creative choices. The boundaries become the catalyst.Plan for surprises and lead through them. Massimo Bottura thrives by embracing unpredictability, treating chaos as a space for invention. Abel shares, “You always plan, but you cannot always control the outcomes… you need to plan to be surprised… and  to figure out how you make the most out of any situation.” For B2B marketers, this is the mindset shift. Markets shift. Teams change. Campaigns don't go as expected. The brands that win are the ones that stay calm, adapt quickly, and turn the unexpected into momentum. Build flexibility into your strategy so you can transform disruption into differentiation.Quote“Real creativity, very often, it's a coincidence of different factors.  There's an unintentionality behind creation that when you plan everything out, you'll never come to that result. When you allow space for exploration, for playfulness, for doing things that you never planned… sometimes they're better than what you actually can envision and visualize yourself.” Time Stamps[00:55] Meet Abel Grünfeld, VP of Marketing at Riverside [00:52] Why Massimo Bottura?[01:59 The Role of VP of Marketing at Riverside[03:02] Behind the Scenes of Massimo Bottura: The Italian Culinary Genius[14:58] Marketing Lessons from Massimo Bottura[26:19] Where are B2B Companies at with Video?[32:07] The Importance of Video Content[41:34] Content Strategy at Riverside[44:47] Simplifying Video Production[47:07] Consolidating Video Creation Tools[49:07] Final Thoughts and TakeawaysLinksConnect with Abel on LinkedInLearn more about RiversideAbout Remarkable!Remarkable! is created by the team at Caspian Studios, the premier B2B Podcast-as-a-Service company. Caspian creates both nonfiction and fiction series for B2B companies. If you want a fiction series check out our new offering - The Business Thriller - Hollywood style storytelling for B2B. Learn more at CaspianStudios.com. In today's episode, you heard from Ian Faison (CEO of Caspian Studios) and Meredith Gooderham (Head of Production). Remarkable was produced this week by Jess Avellino, mixed by Scott Goodrich, and our theme song is “Solomon” by FALAK. Create something remarkable. Rise above the noise. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

TVC 718.4: Ed welcomes back Stefanie Powers, the actress known around the world as Jennifer Hart on Hart to Hart (ABC, 1979-1984), and the founder and president of the William Holden Wildlife Foundation, the nonprofit organization that Stefanie established in 1982 in memory of her longtime life partner that continues and furthers the conservation work of William Holden in East Africa. Stefanie will reunite with McLintock! co-star Patrick Wayne for the first time in sixty years for a one-performance-only benefit production of A.R. Gurney's Love Letters that will take place on Sunday, Jan. 11 on the Debbie Reynolds Main Stage at the historic El Portal Theatre in North Hollywood, CA beginning at 1pm. Tickets start at $55. If you purchase a VIP ticket for $150, you'll have a chance to meet Stefanie and Patrick on stage. Proceeds for this production will support the efforts of the William Holden Wildlife Foundation. For tickets and more information, call (818) 508-4200 or go to ElPortalTheatre.com. Topics this segment include why Love Letters continues to appeal to actors and audiences alike; Stefanie's experience working with John Wayne, Patrick Wayne, Maureen O'Hara, and (briefly) director John Ford while filming McLintock!; a trick that Stefanie learned during the production of McLintock! that enables her to drive through dusty terrain without eating dust (a trick that she has used many times during her travels to Africa); and why you can't visit Ireland without seeing The Quiet Man first.

“Generosity means that you give of the things that you really can't get back.”   “I was happiest and most fulfilled anytime I was giving or fully engaged with another person.”   “Generally when people hear generosity, they think you're asking them for money. So I specifically wanted to focus on generosity that had nothing to do with money, especially using an ROG.”   Episode summary | In this final episode of the Return on Generosity podcast, hosts Shannon Cassidy and Susan Jin Davis reflect on the journey of the podcast, discussing the importance of generosity in leadership, the insights gained from over 250 episodes, and the impact of generosity on personal and professional growth. They emphasize the need for self-care, the power of listening to diverse voices, and the call to action for listeners to live generously in their own lives.   R.O.G. Takeaway Tips | The importance of being present and listening to others is crucial in leadership. Generosity is often misunderstood and is not just about money. The Return on Generosity concept emphasizes the joy and fulfillment that comes from giving. Leaders set the tone for a culture of generosity within their teams. Listening to diverse voices can amplify underrepresented perspectives. Self-care is a crucial aspect of being able to give generously to others. Generosity can lead to better business results and stronger team dynamics. The podcast has highlighted the importance of mentoring and thoughtful feedback. Gratitude can serve as a gateway to a more generous mindset. The impact of generosity can be profound, changing lives and communities. Living generously can help combat feelings of loneliness and disconnection.    Chapters |  00:00 Farewell to ROG: A Reflective Goodbye 03:04 The Genesis of Generosity: Understanding ROG's Foundation 05:55 Defining Generosity: Beyond Money 08:50 The Impact of Generosity on Leadership and Culture 11:54 Lessons from 250 Episodes: Insights and Reflections 14:38 Diverse Voices: Amplifying Underrepresented Perspectives 17:28 The Transformative Power of Generosity 20:28 Generosity in Today's World: Challenges and Opportunities 23:17 Cultivating an Abundance Mindset: The Path to Generosity 27:44 The Power of Love as an Action 30:18 Generosity and Self-Care: A Holistic Approach 34:12 Leadership Lessons from the Podcast Journey 37:28 Stories of Generosity: Transformative Experiences 40:54 The Impact of Generosity on Listeners 42:39 Reflections on Achievements and Future Aspirations 47:33 Activating Generosity in Personal Life 50:28 A Call to Action: Embracing Generosity   Guest Bio | Shannon Cassidy is the Founder and CEO of Bridge Between, Inc., a Certified Woman-Owned Business celebrating 25 years of helping leaders and teams thrive. A Certified Executive Performance Coach, Keynote Speaker, and High-Performance Team Facilitator, Shannon is an authority on behavioral change and the transformative power of generosity in leadership. As the host of the R.O.G. Return on Generosity podcast, Shannon amplifies the message that generosity isn't just a virtue—it's a competitive advantage. She believes that small, intentional acts of generosity—whether through time, attention, knowledge, or opportunity—can revolutionize workplace culture, drive engagement, and unlock extraordinary business results. Her keynote presentations are designed to equip audiences with actionable wisdom and practical frameworks that make their lives easier, more productive, and more fulfilling. Through compelling storytelling and real-world strategies, Shannon challenges audiences to embrace generosity as a powerful leadership philosophy—one that fosters trust, strengthens collaboration, and accelerates success. With a proven track record of coaching CEOs and senior executives, Shannon helps leaders integrate generosity into their daily practices, empowering them to step up as role models and create environments where teams feel valued, motivated, and inspired to give their best. She is the author of Grounded in Gratitude, V.I.B.E.—an in-depth self-discovery journey—and The 5 Degree Principle, a leadership fable illustrating how small changes lead to extraordinary results. Recognized for her practical, impactful, and authentic approach, Shannon is a sought-after speaker for conferences, leadership summits, and corporate events. Audiences leave her sessions feeling energized, empowered, and equipped to implement strategies that boost their productivity, fulfillment, and overall effectiveness.   Bridge Between Resources: 5 Degree Change Course Free N.D.I. Network Diversity Index  Free Generosity Quiz  Crazy Good Turns Podcast Credits: Guest Host, Susan Jin Davis interviewing R.O.G. Host, Shannon Cassidy, Bridge Between, Inc.

Over 300,000. That's how many business owners are in the communities that I did workshops for to in January alone.  Sounds crazy, right? It's a visibility strategy that I like to call OPP, otherwise known as other people's people. Since I have yet to become Instagram famous, I had to figure out another way to grow my reach and impact more business owners.  But then something clicked. I started thinking about how other people were growing their audiences—without all the hustle.  And I realized they were doing something I wasn't: they were collaborating. That's when everything changed. Instead of working harder, I started using leverage.  I began collaborating with amazing women who already had established audiences. And in return, they helped me grow mine.  It has been a total game-changer for my business, and it will be for you too. You can grow your business, your visibility, and your revenue by tapping into other people's networks. And the best part?  You don't have to deal with the overwhelm of constantly being on social media. In this episode, I'm sharing exactly how I started collaborating with others to catapult my visibility—and how you can do the same. Here's what you'll learn: ✨ How collaborating with peers can boost your visibility—and skyrocket your revenue. ✨ The exact strategy I use to leverage Other People's Audiences to get in front of ideal clients. ✨ How to start collaborating without feeling like you're pushing, selling yourself or need high profile connections... If you've ever felt like you're doing all the work and not seeing your community and clients grow at a study pace, this episode is for you.  I want to show you how you can get more eyes on your business without the overwhelm. And if you're ready to take it a step further and uncover exactly where you can grow in the next 90 days, let's jump on a call.  Click here to book your business audit, and we'll dive into your pricing, offers, and messaging to make sure you're not leaving money on the table.  

The Entertainment IP Summit 2026 will take place online on January 14-15, 2026, bringing together senior decision-makers across film, TV, games, animation, publishing, podcasting, XR/VR and transmedia to examine how stories are developed, scaled and monetised across formats and global markets. The two-day event is free to attend, with registration now open at www.entertainmentipsummit.com. Registrants will also receive on-demand access to all sessions for 90 days after the event. The Summit opens with a headline keynote interview featuring Eoin Colfer, one of Ireland's most successful authors and creator of the globally acclaimed Artemis Fowl series. Colfer has sold over 25 million books worldwide, with his work adapted into a major screen production with Disney starring Colin Farrell. His keynote will explore the art and business of building enduring IP from page to screen and beyond. Supported by Fís Éireann/Screen Ireland through the Screen Stakeholders funding scheme, the Summit will provide practical strategies for developing and sustaining IP in a rapidly shifting landscape. Topics span story creation and concept development, branding and global expansion, legal protection, fan engagement, and emerging formats. Across two days, attendees will gain actionable insights into how to build, manage and monetise IP in a converging global marketplace. "We're entering a new era of entertainment where stories no longer live in a single format," said Suzanne Leyden of Calico Media Interactive, one of the event organisers alongside DV4. "Audiences build loyalty across screens. This event brings together the people pioneering cross-format IP-from franchises and fandom to AI-assisted development-to share what's working right now and what's coming next." Simon Fine of DV4 added: "Conceived as a virtual event from the outset, the Entertainment IP Summit draws on DV4's expertise in producing successful online and hybrid events, allowing Calico Media to concentrate on delivering an outstanding line-up of speakers and sessions." Speakers & Highlights Confirmed speakers include: Eoin Colfer, best-selling author of Artemis Fowl Anthony Geffen, Atlantic Studios, director of Flying Monsters 3D with David Attenborough Professor Henry Jenkins, University of Southern California, widely regarded as "the godfather of transmedia" HaZ Dulull, Beyond the Pixels, pioneer in game-engine filmmaking Nuno Bernardo, beActive Media, expert in lean IP development Jeff Rivera, Collective 5, on greenlighting yourself with AI Bethany Thomson, Sea Star Productions, on the rise of mobile vertical video drama Programme Highlights: Day 1 - Exploring IP Development (Jan 14): Storytelling fundamentals, concept building, branded entertainment strategies, broadcaster roles, and case studies. Day 2 - IP Development: A Global Perspective (Jan 15): Fandom and audience building, mobile vertical drama, Ireland's IP advantages, film-game convergence, legal considerations, and AI-driven self-greenlighting. Who Should Attend Creators, producers, studio executives, rights-holders, broadcasters, game developers, publishers and IP strategists looking to stay ahead of global entertainment trends. About the Entertainment IP Summit The Entertainment IP Summit is the premier online event for senior decision-makers in film, TV, games, animation, publishing, XR/VR and transmedia. It delivers expert guidance on protecting, managing and monetising IP in a fast-changing global entertainment landscape. In addition to support by Fís Éireann/Screen Ireland, the Summit partners are IADT and RTÉ. Registration & Sponsorship Registration is entirely free and open now via the Summit website. Sponsors and partners interested in aligning with this high-level global gathering are invited to contact the event team at https://www.entertainmentipsummit.com/ See more stories here.

Running Meta ads can get confusing fast, especially when you hear people say you should combine all your targeting together. After managing ads for years, I've never seen that work well for course creators.   ‍‍ ‍‍Get the 48-Hour Ad Fix Audit  ‍‍ ‍‍Today, I break down why separating warm and cold audiences still matters (even with the Andromeda update) and how Meta's algorithm actually treats each group behind the scenes. If you've been unsure about your targeting setup or why your cold leads suddenly got expensive, I share exactly what you can do to get better results without overthinking it.‍‍ ‍‍ ‍‍‍‍ ‍‍ ‍‍‍‍ ‍‍ ‍‍‍‍Watch this episode on YouTube!‍‍ ‍‍ ‍‍Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!‍‍ ‍‍ ‍‍Kwadwo [QUĀY.jo] Sampany-Kessie's Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business's YouTube Channel

La Scala's Season Opening and Milan's Christmas Atmosphere: Colleague Lorenzo Fiori describes attending the season opening at La Scala, featuring a dramatic Russian opera that audiences connected to current geopolitical tensions, also noting the festive Christmas atmosphere in Milan and Prime Minister Meloni's continued, albeit non-military, support for Ukraine. 1957

Shoot us a Text.Episode #1215: Today we break down why monthly payments keep climbing despite improving fundamentals, VinFast's shrinking U.S. footprint as it pivots overseas, and VaynerMedia's Anti-Trend Report showing why trend-chasing is officially dead in 2026.Show Notes with links:New-vehicle payments hit a November record at $760, but underneath the headline, several affordability pressures are actually starting to ease. Softer interest rates and strong used-vehicle values are helping cushion buyers as the market normalizes into year-end.Rates dipped to 6.1% and robust used values are keeping trade-in equity near historic highs.Dealer profits stayed steady at $2,161 per vehicle, showing margin stability.However, negative equity rose to 27% of all trades and lease expirations are down 15% YoY and 50% vs. 2023“How aggressively manufacturers choose to adjust discounting and promotional activity during December will be critical in shaping the close of 2025.” said J.D. Power's Thomas King.VinFast's retreat from the U.S. market is accelerating as its retail network falls below two dozen active stores. Falling sales, stalled product plans, and shifting global priorities are prompting dealers to exit while the brand refocuses on markets where demand is stronger.Holman's North Carolina store — VinFast's first U.S. franchise — ends sales Dec. 31, marking the third dealer exit in six months.U.S. registrations fell 57% through October, even as overall EV sales grew 11% in the same period.Several listed stores show no inventory or are “coming soon,” and many active rooftops have 15 or fewer vehicles in stock.“Given the tariff situation and the instability in the EV market, we just need to see how that settles before we push hard in the U.S.,” said VinFast chairwoman Thuy Thu Le.VaynerMedia's new Anti-Trend Report argues that social trends are collapsing faster than ever, making 2026 the year brands stop chasing virality and start pursuing genuine relevance. With algorithms fragmenting attention, emotional connection becomes the new competitive advantage.The report says trend fatigue is accelerating — trends now fade 14x faster than they used to, and 1/3 of consumers think brands “jumping on viral trends” is embarrassing.Platforms are blurring: TikTok layouts show up on Instagram, Facebook-style text posts appear everywhere — meaning content format matters more than platform identity.Audiences expect authenticity, not broadcasts; brands must create two-way social conversations, not passive content streams.“In 2026, the brands that win won't be those who shout the loudest, but those who show up the most real.” — Allan Blair, SVP & Head of Strategy, VaynerMediaThank you to today's sponsor, Mia. Capture more revenue, protect CSI, and never miss a call or connection again with 24/7 phone coverage and texJoin Paul J Daly and Kyle Mountsier every morning for the Automotive State of the Union podcast as they connect the dots across car dealerships, retail trends, emerging tech like AI, and cultural shifts—bringing clarity, speed, and people-first insight to automotive leaders navigating a rapidly changing industry.Get the Daily Push Back email at https://www.asotu.com/ JOIN the conversation on LinkedIn at: https://www.linkedin.com/company/asotu/

10 Years and 500 Peaks and Valleys of Pop Culture This week on the podcast, Brian and Darryl celebrate the Infamous Podcast’s most Infamous Milestone yet… 500 Episodes. Here, they will discuss how the pop culture landscape has changed since July 2015. Episode Index Intro: 0:07 Nostalgia: 5:00 The Rise and Fall of Pop Culture Five hundred episodes in, Brian and Darryl have seen some things. Chief among them: the slow realization that Hollywood learned absolutely the wrong lessons from its biggest successes. Take Marvel. Once upon a time, this was the gold standard. The MCU built toward Avengers: Endgame like it mattered, because it did. When nostalgia showed up, it was earned. Even the contentious stuff, like Captain Marvel or the very “look around, ladies” A-Force moment, happened inside a franchise people still trusted. Then the Disney+ floodgates opened. Too many shows, too little focus, and suddenly big ideas like Doomsday didn't feel epic. They felt panicked. The machine kept pumping content, but the soul quietly clocked out. Spider-Man: No Way Home briefly reminded everyone how this is supposed to work. Nostalgia wasn't the point. Story was. Seeing multiple Spider-Men together actually meant something, and for a minute, Marvel felt dangerous again. Then everyone immediately tried to copy the trick without understanding why it worked. Star Wars didn't even get that far. Somehow, with the original cast alive and willing, the sequel trilogy never once put Luke, Leia, and Han on screen together. Not once. It's arguably the biggest fumble in modern blockbuster history. Nostalgia wasn't used to unite fans. It was used like window dressing, leaving audiences staring at the screen thinking, “How did you miss that?” Indiana Jones followed the same road into the ditch. Instead of honoring what Indy stood for, the franchise tried to modernize the wrong things, misunderstand its own appeal, and slowly sand down the character until nothing recognizable was left. The so-called “Phoebe Waller effect” isn't about one person. It's about Hollywood confusing quippy cynicism and tonal shifts with actual evolution and then acting shocked when audiences check out. And that's the real takeaway here. Nostalgia can't save a floundering global box office. Audiences aren't idiots. They know when they're being sold a memory instead of a story. Recognition has replaced risk, and comfort IP has replaced creativity. The result is a lot of familiar logos and a shocking lack of excitement. And then there's Dexter, quietly walking into the room and embarrassing half of Hollywood. Instead of screaming “remember this?” every five minutes, Dexter did something radical. It changed the setting, brought in new characters, raised the stakes, and kept the core of the character intact. Same morally broken serial killer, new problems. No endless callbacks. No cosplay storytelling. Just character, consequence, and actual intent. Which is wild, because Dexter figured out the thing billion-dollar franchises still can't. If the only thing your revival has is memories, you don't have a revival. You have a reunion tour. Dexter wasn't trying to recreate Miami or trick audiences into nostalgia dopamine. It trusted that people missed the character, not the wallpaper. So while Marvel is throwing multiverses at the wall, Star Wars forgot to put its Trinity in the same room, Indiana Jones got power-washed into irrelevance, and DC is still arguing with itself, Dexter just showed up, changed the scenery, and reminded everyone how this is actually done. Same Dexter. New playground. No panic. No apology tour. Five hundred episodes later, Brian and Darryl aren't mad that pop culture changed. They're annoyed that it changed this lazily. Because if there's one thing a decade of podcasting proves, it's this: people don't stop loving franchises. Franchises stop loving their audiences. And yeah… we're still talking about it. One more note from Darryl… Contact Us The Infamous Podcast can be found wherever podcasts are found on the Interwebs, feel free to subscribe and follow along on social media. And don't be shy about helping out the show with a 5-star review on Apple Podcasts to help us move up in the ratings. @infamouspodcast facebook/infamouspodcast instagram/infamouspodcast stitcher Apple Podcasts Spotify Google Play iHeart Radio contact@infamouspodcast.com Our theme music is ‘Skate Beat’ provided by Michael Henry, with additional music provided by Michael Henry. Find more at MeetMichaelHenry.com. The Infamous Podcast is hosted by Brian Tudor and Darryl Jasper, is recorded in Cincinnati, Ohio. The show is produced and edited by Brian Tudor. Subscribe today!

Bob “Bongo” Starkie was one of Australian rock's most colourful and enduring guitarists — a player whose sharp riffs, cheeky humour, and rhythmic pulse powered Skyhooks from Melbourne cult heroes to national icons. Bongo's journey before, during, and after the band reflects a musician who never lost his spark. Starkie passed away on 29 November 2025, prompting an outpouring of affection from fans and fellow artists who saw him as a vital thread in the fabric of Australian music.Growing up in Melbourne, Bob was drawn to guitar early and spent his young adulthood shaping his craft in pubs, clubs, and rehearsal rooms. He played in a string of local outfits where he built a reputation for clean, punchy rhythm work and an upbeat stage presence. Even before he had a national profile, musicians around the city knew him as reliable, talented, and quietly charismatic — the sort of guitarist other bands wanted to poach.Starkie joined Skyhooks in 1973, stepping into a band that would become one of Australia's most influential rock acts. Skyhooks arrived like a shockwave: irreverent, glammy, theatrical, and unmistakably Australian.Bob's guitar style became a pillar of their sound — tight, melodic, rhythmic, and full of playful swagger. His work powered hits from Living in the '70s and Ego Is Not a Dirty Word, including classics like “Horror Movie,” “You Just Like Me 'Cause I'm Good in Bed,” “Ego Is Not a Dirty Word,” and “Women in Uniform.”Onstage, Bob brought a grounded confidence that balanced the band's wilder theatrical edges. He wasn't the loudest personality in Skyhooks, but his presence was essential — the rhythmic engine room that kept the glitter-covered chaos driving forward.After the band's original era wound down, Starkie remained a working musician through and through. He played in a variety of groups, collaborated widely, and stayed active across Melbourne's music scene.Eventually, he took on a role that fans adored: fronting Bob Starkie's Skyhooks Show, a touring act that kept the band's catalogue alive with humour, heart, and authenticity. Unlike a tribute act, this was the real thing — Starkie playing the music he helped make famous. Audiences loved him for it, and the shows often became celebrations shared across generations.He also contributed frequently to interviews, documentaries, and retrospectives, offering his memories with warmth and clarity. Starkie took pride in the band's legacy and made sure the stories — and the songs — stayed alive.In his final years, Starkie continued performing and engaging with the music community whenever his health allowed. His death led to a wave of tributes across Australia. Artists, fans, music journalists, and former bandmates remembered him as a generous, grounded musician who gave everything to his craft and never lost his sense of fun.Bob “Bongo” Starkie leaves behind more than riffs and records — he leaves behind decades of memories, laughter, friendship, and the unmistakable sound of Skyhooks, a band that helped Australia find its own voice in rock 'n' roll. From his early days in Melbourne pubs to his final shows proudly flying the Skyhooks flag, he stayed true to the music and the people who loved it.His legacy will continue to ring out every time a Skyhooks classic blasts through a speaker.In this episode we explore Bongo's musical life, listening to hin tell his own story, in his own words. Whether you're already familar with the band Skyhooks, or just discovering them for the first time, I'm sure you're going to enjoy hearing Bob's story.For more information, comments or feedback, head to ny website https://www.abreathoffreshair.com.au

Is TV getting less woke? According to a recent study, nearly half of all LGBTQ+ characters will disappear from TV next season, including 61% of trans characters. In this episode, Tara breaks down: How streaming shows like Stranger Things went from “fun” to overloaded with LGBTQ+ storylines

Bio Info Jarrod Lopiccolo transforms brands through creative digital performance marketing with a strong architectural background. A veteran of 40+ podcasts and 100+ speaking engagements across North America and Europe, he delivers actionable insights for audiences to implement immediately. As CoFounder and CEO of Noble Studios, Jarrod has built an international agency serving Adobe, Google, and Disney while being recognized by Inc. Magazine and Ad Age. His expertise in digital marketing strategy, leadership development, and sustainable tourism makes him ideal for shows targeting CMOs, leaders, and founders. Audiences appreciate his engaging stories, from global business building to adventures like Everest Base Camp, that illustrate practical frameworks for driving revenue and team performance. Jarrod provides strategies for optimizing business growth, building high-performing teams, and creating principle-led cultures in today's digital economy.

On today's podcast episode, we discuss how LGBTQ+ streaming platform Revry has been able to gain traction in a crowded, highly competitive streaming TV universe; what advertisers misunderstand about marketing to the queer community; and some examples of when queer representation in media hit the nail on the head—and when it missed the mark. Join Senior Director of Podcasts and host Marcus Johnson, along with analysts Paola Flores-Marquez and Emmy Liederman, and Revry CEO and Co-Founder Damian Pelliccione. Listen everywhere, and watch on YouTube and Spotify.   To learn more about our research and get access to PRO+ go to EMARKETER.com   Follow us on Instagram at: https://www.instagram.com/emarketer/ For sponsorship opportunities contact us: advertising@emarketer.com For more information visit: https://www.emarketer.com/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com    For a transcript of this episode click here: https://www.emarketer.com/content/podcast-behind-numbers-better-understanding-lgbtq-media-content-and-brands-queer-audiences-revry   © 2025 EMARKETER   Campaigns take flight with Viasat Ads. Unlock access to over 250 million passengers annually across leading global airlines, with high-engagement ad formats and real-time delivery. Viasat Ads provides access to a verified audience in a captive environment, so your message reaches passengers when they are ready to engage. Join their journey with Viasat Ads.

Fiction podcasts often hold listeners for longer than non-fiction shows. But what can non-fiction creators learn from this? We break down the simple storytelling tools that keep audiences hooked, including open loops, stronger intros, clearer arcs, and themed seasons. We also highlight some easy wins that improve retention, such as smoother transitions, cleaner audio, and titles that set clearer expectations.We then dive into a detailed review of a history and policy podcast and explore the lessons it offers for growth. Naming clarity, smarter show notes, and better use of a back catalogue all come up as high-impact opportunities. We also look at ways to reach more listeners through collaborations, community spaces, news-reactive episodes, and in-app promotion. The thread throughout is simple. Strengthen retention first, then build reach with structure, consistency, and relevance.MentionedPutting the Past to Work: The History-Policy Podcast at UCLAHow to Record the Perfect Podcast IntroApply to be Featured on Apple PodcastsThe SCALE Podcast Growth FrameworkThe Bumper Dashboard: The Future of Podcast AnalyticsPodcraft is brought to you by Alitu and The Podcast Host

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Who doesn't love the smell of a fresh Christmas tree? That unmistakable pine scent isn't just nostalgic — it may actually have measurable benefits. We start this episode with a look at why the aroma of pine can lift your mood, help you relax, and enhance your holiday season. Source: https://www.foxnews.com/health/the-healing-power-of-pine Audiences are remarkable. Whether it's a play, a movie, or a concert, something special happens when people gather — a shared energy that shapes how we feel and how performers respond. But how did audiences become “a thing”? Why do we applaud? And how did we learn the unspoken rules of audience behavior? Theatre historian Robert Viagas, Editor-in-Chief of Encore Monthly and longtime Playbill veteran, joins me to explore the fascinating evolution of audiences. He's author of Right This Way: A History of the Audience. (https://amzn.to/46F8lOS) We love certainty — confident leaders, clear answers, and firm decisions. Yet uncertainty can be surprisingly powerful. Journalist Maggie Jackson explains how not knowing can spark curiosity, deepen thinking, and ultimately lead to better choices. Her work has appeared in The New York Times, Business Week, Vanity Fair, and Wired.com. She's the author of Uncertain: The Wisdom and Wonder of Being Unsure. (https://amzn.to/3Gli42b) Want to get more done in less time? We wrap up with three simple but highly effective productivity techniques from expert Don Wetmore that can help streamline your day and boost your efficiency. Source: https://productivity-institute.com/ PLEASE SUPPORT OUR SPONSORS! AURA FRAMES: Visit ⁠⁠⁠https://AuraFrames.com⁠⁠⁠ and get $45 off Aura's best selling Carver Mat frames by using promo code SOMETHING at checkout. DAVID GREENE IS OBSESSED: We love the "David Greene Is Obsessed" podcast! Listen at ⁠ https://link.mgln.ai/SYSK⁠ or wherever you get your podcasts. QUINCE: Give and get timeless holiday staples that last this season with Quince.  Go to ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://Quince.com/sysk⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ for free shipping on your order and 365 day returns! DELL: It's time for Cyber Monday at Dell Technologies. Save big on PCs like the Dell 16 Plus featuring Intel® Core™ Ultra processors. Shop now at: ⁠⁠⁠⁠⁠⁠ https://Dell.com/deals ⁠⁠⁠⁠⁠⁠ AG1: Head to ⁠⁠⁠⁠⁠⁠https://DrinkAG1.com/SYSK ⁠⁠⁠⁠⁠⁠ to get a FREE Welcome Kit with an AG1 Flavor Sampler and a bottle of Vitamin D3 plus K2, when you first subscribe!  NOTION: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Notion brings all your notes, docs, and projects into one connected space that just works . It's seamless, flexible, powerful, and actually fun to use! Try Notion, now with Notion Agent, at: ⁠⁠⁠⁠⁠⁠https://notion.com/something⁠⁠⁠⁠⁠⁠ PLANET VISIONARIES: In partnership with Rolex's Perpetual Planet Initiative, this… is Planet Visionaries. Listen or watch on Apple, Spotify, YouTube, or wherever you get your podcasts. Learn more about your ad choices. Visit megaphone.fm/adchoices

The deal is done. Netflix will purchase Warner Bros. Discovery for $82 billion. Yet another corporate monopoly drives a nail through Hollywood's coffin. It was bad enough when Disney bought Fox, Star Wars, and Marvel. Now, Netflix will be among the most powerful corporate monopolies, replacing what Hollywood used to be.America gave up on Hollywood because Hollywood gave up on America. The result is empty movie theaters all over the country—one bomb after another. Of course, Warner Bros. knew. You'd have to be an idiot not to know. Does anyone think Netflix is sweating the online memes accusing it of being too woke? No, they aren't. They are making too much money to care. With streaming, there is no free market pressure, no quality control. You don't have to motivate people to leave their homes. You don't need big stars to drive box office, and best of all, you can ignore the silent majority that has tuned you out long ago. Hate the trans agenda being shoved down everyone's throat? Too bad. Your boycotts are a drop in the bucket at Netflix. It's the perfect solution to Hollywood's problem. They can have everything they want — a virtue signaling paradise — and never have to worry about big budgets or low box office ever again. That's the easy way out. The truth is harder to swallow. They destroyed themselves. They wrecked their brand and alienated their audience. Hollywood built a ship of failure when it split into two divergent paths around 2003, after the Harry Potter and Lord of the Rings franchises brought in ungodly profits not just here but around the world. The branding was the key, the IPs. For years, they dominated the global box office and brought people to movie theaters across the country.Meanwhile, in the other Hollywood, in the “prestige” niche lane where the Oscars live, things began to get smaller, more isolated, more aligned with politics, especially under Barack Obama. His win influenced almost everything, as he loves to put out his top-ten lists every year and even has a deal with Netflix. These two Hollywoods existed side by side like the First Class section of the airplane vs. Coach, where they “let them eat Marvel.” You can see the rise and fall in one image, from Box Office Mojo:This year might mean that, for the first time since 2020, China will dominate the Worldwide box office rather than Hollywood, unless Jim Cameron can bring Avatar: Fire and Ash over the 2 billion mark.In 2019, Hollywood put out over 900 movies. Last year, just 624, and many of them bombed. So what happened? 2020 happened. The one-two punch of COVID and the Great Awokening brought Hollywood to its knees. The Oscar race this year is loaded with unwatchable movies that swirl around things almost no one outside the bubble of Hollywood cares about, identity mainly. Mothers' caterwauling their oppression, like Die, My Love, If I had Legs I'd Kick You, and even One Battle After Another feature women who seem to hate their children. The people who run Hollywood are still mostly rich white men, but they must always genuflect, with women or people of color as shields to protect them from accusations of sexism or racism by the mob online. The rise of female directors who get these jobs for no other reason except that they're female has transformed a once-great industry into a DEI film school. Every couple is interracial. Every movie must have significant actors of color. The GLAAD lobby demands representation everywhere. Why would anyone want to pay money to have them shove their ideology down our throats?Success doesn't even matter to them. That they project “goodness” is all they care about now, their status inside utopia. The EndAs I drive across this country, I sometimes see a multiplex in a mall. It looks as deserted to me as the old drive-ins once did, and I can't help but think this really is the end for movie theaters. They'll go the way of the record store, limited to enthusiasts in the big cities. Everyone else will numbly scroll through Netflix for whatever they can find, but it will never have the same cultural impact as a great movie when we're all under one roof, sharing a story.It's yet more separation, more isolation, more internet, more social media, less of what we all need as a society.“The Future is Coming, and You Aren't In It”After COVID ended for rational Americans, we all wondered whether people would return to the movies. The paranoid mask-wearing Liberals did not. Even Peggy Noonan noticed.In 2022, a miracle arrived in the form of Tom Cruise starring in Top Gun: Maverick. It made so much money that it wiped clean the argument that Hollywood was over and movie theaters were dying. Although it was nominated for Best Picture, it lost to the woke screed, Everything Everywhere All At Once. That was a sign that Hollywood was not ready for the iceberg right ahead.The following year showed promise, with “Barbenheimer,” “Oppenheimer,” and “Barbie” becoming cultural sensations on TikTok. The Oscars did the right thing and gave their awards to Oppenheimer. Though things seem to be moving in the right direction, it's too little, too late. Audiences don't trust Hollywood anymore, and I can't blame them. Of all the Warner Bros. movies that were successful this year, the Oscar will likely go to the anti-ICE, pro-ANTIFA, anti-Trump rallying cry, One Battle After Another. No film in recent memory has better captured the singular worldview of the progressive Left.As Curtis Yarvin wrote for The Spectator:Fundamentally, One Battle is a religious film. It is entirely set in the fantasy landscape of the great American religion, progressivism, the 20th-century evolution of our ancient Puritan tradition. If you are a true believer, imagine watching Battlefield Earth without being a Scientologist. For non-progressives, One Battle may be necessary viewing. It displays the interior landscape of the narcissistic narrative of our world's dominant cult of power. We seldom get to strap a GoPro to the inside of a lib's forehead. And he continues:So this film is out there – recruiting damaged people by presenting them as romantic heroes in a propaganda fantasy. Few will kill. But many will clap. When bad movies succeed, as One Battle will, they diagnose something bad in the audiences they entertain. Corrupt art is the pathognomonic mark of a corrupt society. Shitty people will watch this shitty film, and love it. Shitty journalists have already given it a standing ovation – the politics makes them hard, like Lockjaw. This evil is at the very heart of our culture.As Leonard Cohen noted: “I have seen the future, brother. It is murder.” Murder is as old as Cain. The anonymous internet is young. Nobody asked for the combination. But they'll get it.So, of course, the critics have gone nuts for it. It IS religious for them. It's already won many awards and is on track to win Best Picture. Trust me, Hollywood has no desire to save itself. One Battle After Another cost upwards of $140 million and only made $70 million in the US, with the bulk of its profits made overseas on Leonardo DiCaprio's name, which is why it's assumed he demanded his usual fee of $20 million. Old Hollywood understood that you don't reward failure with film awards. New Hollywood cares less about the money and more about the message. The public used to matter because the box office did. No wonder WB is selling out after watching one bomb after another this past year. Why wait for bankruptcy? Why not cash out now on a high note?This is the kind of thing Hollywood pumps out now:And therein lies the problem. They forgot it wasn't about them. They believed their own publicity. They fell in love with their own image, like Narcissus. They began to believe they were important. We loved movies and celebrities for what they gave us, not for who they are. We don't care. We don't need them to fix us. Or teach us. Or lecture us. Or scold us. We just need them to entertain us. Well, now the billionaires have arrived to prove to them how little they matter when it comes to the bottom line. And if you think that's bad, wait until the AI tsunami wipes out half the industry. The audience was always their best hope for survival. As long as we showed up, Hollywood and its stars had power. Now that audiences have vanished, well, the ship is made of iron, and it will sink.Who knows, maybe Congress or Trump can stop the merger. That still won't fix the fundamental problem of what Hollywood has become and why the public turned away. On the upside, the giant hole Hollywood leaves behind, like the asteroid that killed the dinosaurs, might open up movie theaters to a new breed of filmmaker. Maybe they can make movies Hollywood or Netflix never would - trashy comedies, cheap horror, romantic comedies, Dirty Harry movies. Who knows, maybe we can Make Hollywood Great Again. What better way to rebuild a counterculture?Altamont, Illinois, 8:42AM. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.sashastone.com/subscribe

How do we ever know what is enough – or feel like enough – in a world that pushes us to incessantly perform, perfect, collect, and earn?  The extraordinary duo Suleika Jaouad and Jon Batiste are here for one of the richest conversations we've had about art, love, ambition, spirituality, and what it takes to remain ourselves.  Together, we explore:  - The “beast” we all carry: fear, perfectionism, control, or ambition—and how facing it is the only way out;  - How we can all begin to alchemize our pain into creativity; and  - How to hold onto the integrity of art, beauty, and love in a world that's always searching for “more.”  This conversation will help you take a deep breath and finally feel like it's all enough – including you.  .  And check out our prior conversations we had with Suleika, the brilliant author of The Book of Alchemy: How to Stay Human; and How to Turn a Mistake into Magic.  About Jon Batiste:  Jon Batiste is a seven-time Grammy and Academy Award–winning artist whose music moves between jazz, soul, classical, and pop.  His ninth studio album, Big Money, was released on August 22nd, and is supported by a national headlining tour with more than 30 stops. Audiences also know Jon from his Oscar-winning score for his chart-topping album Beethoven Blues and the acclaimed documentary American Symphony, which celebrates his artistry, resilience, and love with his wife Suleika at the height of his creative powers.  About Suleika Jaouad: Suleika Jaouad is the author of the New York Times bestselling memoirs The Book of Alchemy and Between Two Kingdoms. She writes The Isolation Journals, the #1 Literature newsletter on Substack, and wrote the New York Times “Life, Interrupted” column. A three-time cancer survivor and visual artist, she appears with her husband Jon Batiste in the Oscar-nominated documentary American Symphony.

host: Alyson Stanfield In 2020, Dawn Trimble was laid off from her interior design job during the pandemic while navigating a divorce—and she felt relief. That moment became a turning point. Within months of painting full-time, she launched her first collection, which sold out in days and matched her corporate paycheck. Dawn talks about the practical steps she took to build momentum, what she brought from her design background into her art business, how she thinks about creativity as service rather than self-expression, and why she believes the most important thing any artist can do is simply start. HIGHLIGHTS 01:40 Dawn describes her serene watercolor paintings 03:00 The relief of being laid off during the pandemic 05:40 Creating her first collection and selling out in days 08:00 The three-legged stool business approach 26:00 Wall covering licensing partnerships that surprised her with the size of the first checks 29:00 How she structures her week 32:00 Marketing through storytelling and connection 39:00 The "Memories" collection and her father's dementia 44:00 Her faith, viewing herself as conduit, not source 47:20 Her advice to other artists: just do it DAWN'S ACTION FOR YOU Dawn reminds us that everyone has insecurities and everyone is afraid. But you have to start anyway. As she mentioned, inspiration has to find us working. You can't sit around wishing—it has to be an action. So this week, get into your studio and make something. Let inspiration find you working. To read more, see images, find resources mentioned, and leave a comment, visit https://artbizsuccess.com/trimble-revenue Connect with Dawn and see more of her art: https://dawnmtrimbleart.com

What if the secret to building an authentic, successful career isn't a linear path, but embracing the chaos of a playground model and leveraging your most human qualities?In this episode of Glass Ceilings and Sticky Floors, Erica Rooney sits down with Ashley Faus, Head of Lifecycle Management at Atlassian and author of the upcoming book, Human-Centered Marketing, How to Connect with Audiences in the Age of AI. Ashley brings a fresh perspective, blending her deep expertise in marketing and technology with her background in musical theater and vocal performance.Join them as they explore how the empathy skills of a theater kid translate directly into high-level business strategy, and how women can build true trust, authority, and influence using Ashley's four pillars of thought leadership.Inside the Episode:The Theater Kid to Tech Leader Pipeline: Ashley reveals the surprising synergy between musical theater and marketing, explaining how stepping into a character's shoes directly translates into high-level audience empathy and strategic business connection.The Problem with "Bright Girls": A discussion on why the linear structure of traditional education is a disservice to high-achieving women, leading them to believe that career snags mean they're "not smart."The Career as a Playground: Why the traditional career funnel doesn't work and how to view your professional journey as a playground where you can climb the slide or use skills in "the wrong way" (e.g., a lateral move) for massive long-term growth.The Checkers vs. Chess Promotion Rule: Critical advice for ambitious women on how to play the "smart game of checkers" for 12 months after a promotion, avoiding the frustration of unrealistic growth expectations in large companies.The Four Pillars of Thought Leadership: Ashley breaks down her framework for building influence: Credibility, Profile, Being Prolific, and Depth of Ideas. Learn which pillar is likely your weakest point and how to strengthen it.Building Trust in the Age of AI: The three essential human elements (Logic, Empathy, and Authenticity) that are critical for building genuine trust and authority when the digital world is flooded with AI-generated content.The Minimum Viable Action (MVA): A practical strategy for managing your energy and relationships, maintaining a "warm" baseline (e.g., a quick text) so you don't always have to start from zero.If you're ready to embrace a non-linear career path and use your innate human connection skills to build lasting influence and authority, this episode is your strategic guide.

The newly renovated Troy Savings Bank Music Hall will welcome two-time Grammy Award-winning Albany Symphony for dazzling holiday performances on December 13 and 14.Audiences will enjoy Haydn's most famous work, the “Surprise” Symphony; Mozart's greatest concerto, his Piano Concerto No. 20 in d minor, Bach's joyful, virtuosic Brandenburg Concerto No. 5, and the thrilling world premiere of a work by an extraordinarily brilliant 14-year-old composer, Isaac Thomas. On December 7th, families can revel in the sparkle of Magic of the Season, the Capital Region's most beloved holiday spectacular, returning with its heartwarming blend of music, community, and festive delight. Maestro David Alan Miller is here with all the details.

Everybody loves a good origin story, but not every story is worth retelling. The real skill is knowing when to evolve, not repeat.That's the lesson of Andor, the Star Wars series that turned subtle storytelling into a strategy for lasting relevance. In this episode, we explore its B2B marketing takeaways with the help of our special guest Rachel Sterling, CMO of Identity Digital. Together, we break down what B2B marketers can learn from spotting product fatigue early, tailoring stories for evolving audiences, and creating content that sparks conversation, not just clicks.About our guest, Rachel SterlingRachel Sterling serves as Chief Marketing Officer where she is focused on expanding Identity Digital's impact on driving awareness and adoption of our top level domain portfolio. Prior to joining Identity Digital, Rachel held senior leadership positions at Proximie, Instagram, Twitter, and Google where she developed impactful strategies around product, integrated, content, and event marketing.Rachel also possesses a creative background, spending the first eight years of her career working in TV production and post-production. Rachel lives in Belmont, CA with her husband and two children.What B2B Companies Can Learn From Andor:Recognize when the story has run its course. Just like Disney realized Luke Skywalker's arc had reached its limits, Rachel ties that lesson to brand fatigue. Audiences, like customers, eventually want something new. As she puts it: “Their main characters had been exhausted… you have to consistently monitor for user sentiment.” Andor worked because it didn't cling to nostalgia; it built from a blank slate. In B2B, that means knowing when your message or product line has hit its ceiling and having the courage to reinvent before your audience tunes out.Segment for meaning, not just demographics. Disney didn't make Andor for everyone. It made it for the fans who grew up with A New Hope. Rachel explains: “By exploring more mature themes, you're building content specifically for the core audience that had been there since the very beginning.” The same rule applies in B2B. As your audience evolves, so should your tone, themes, and depth. Mature buyers crave nuance; new ones need accessibility. Build the right story for the right segment, and you'll meet each generation where they are, not where they were.Make content that talks back. Rachel points out that Andor isn't a passive show. It demands engagement long after the credits roll. As she says: “Content no longer exists in a passive experience… The sign of a good show is when you can engage in conversation beyond just a simple, ‘that was good.'” In B2B, the same holds true. The best content doesn't just get attention; it gets people talking, sharing, and connecting around a shared idea. Don't settle for applause, aim for conversation that keeps your brand in motion.Quote“Just because you feel affinity for the product does not mean that people will continue to share that affinity. I definitely think that marketers, from seeing the decision that Disney made to Greenlight Andor, can take away the message [to] understand when you have product fatigue.”Time Stamps[00:55] Meet Rachel Sterling, Chief Marketing Officer at Identity Digital[01:51] Why Andor?[03:36] The Role of CMO at Identity Digital[04:45] What is Andor?[22:32] B2B Marketing Lessons from Andor[42:14] Identity Digital's Brand and Content Strategy[45:52] Advice for First-Time CMOs[48:27] Final Thoughts and TakeawaysLinksConnect with Rachel on LinkedInLearn more about Identity DigitalAbout Remarkable!Remarkable! is created by the team at Caspian Studios, the premier B2B Podcast-as-a-Service company. Caspian creates both nonfiction and fiction series for B2B companies. If you want a fiction series check out our new offering - The Business Thriller - Hollywood style storytelling for B2B. Learn more at CaspianStudios.com. In today's episode, you heard from Ian Faison (CEO of Caspian Studios) and Meredith Gooderham (Head of Production). Remarkable was produced this week by Jess Avellino, mixed by Scott Goodrich, and our theme song is “Solomon” by FALAK. Create something remarkable. Rise above the noise. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Matthew Bertram and Chris Krimitsos dive into how creators and brands can grow faster together amid an AI content surge, with real case studies from Podfest and beyond. We map a practical playbook: entity SEO, the 7-11-4 rule, a clip-first workflow, and partnership models that beat CPMs.• creator economy trends and the shift to video• long form for trust, shorts for discovery• entity SEO, consistent handles and domains• the 7-11-4 rule for brand familiarity• platform economics with YouTube as home base• partnership deals beyond CPMs and MGs• measuring hidden ROI and affiliate leakage• NIL, rights and repurposing content• brand control vs creator authenticity• B2B adoption steps, timelines and testsGuest Contact Information: Website: chriskrimitsos.comInstagram: instagram.com/chriskrimitsosFacebook: facebook.com/chriskrimitsosX: x.com/chriskrimitsosMore from EWR and Matthew:Leave us a review wherever you listen: Spotify, Apple Podcasts, or Amazon PodcastFree SEO Consultation: www.ewrdigital.com/discovery-callWith over 5 million downloads, The Best SEO Podcast has been the go-to show for digital marketers, business owners, and entrepreneurs wanting real-world strategies to grow online. Now, host Matthew Bertram — creator of LLM Visibility™ and the LLM Visibility Stack™, and Lead Strategist at EWR Digital — takes the conversation beyond traditional SEO into the AI era of discoverability. Each week, Matthew dives into the tactics, frameworks, and insights that matter most in a world where search engines, large language models, and answer engines are reshaping how people find, trust, and choose businesses. From SEO and AI-driven marketing to executive-level growth strategy, you'll hear expert interviews, deep-dive discussions, and actionable strategies to help you stay ahead of the curve. Find more episodes here: youtube.com/@BestSEOPodcastbestseopodcast.combestseopodcast.buzzsprout.comFollow us on:Facebook: @bestseopodcastInstagram: @thebestseopodcastTiktok: @bestseopodcastLinkedIn: @bestseopodcastConnect With Matthew Bertram: Website: www.matthewbertram.comInstagram: @matt_bertram_liveLinkedIn: @mattbertramlivePowered by: ewrdigital.comSupport the show

Worried that giving the same talk more than once would box you in - or worse, bore you to tears?I've been there. And if you're a builder-of-slides-at-heart like me, the idea of sticking to one signature talk can feel a little… constraining.But here's the truth: the talk you give again (and again and again) is the one that becomes unforgettable - for you and your audience.In this episode, I'm joined by Thought Leader Academy graduate Kelly Mallery, who proves exactly that. Kelly works in the continuous improvement and lean space, and she discovered that honing one powerful talk didn't limit her creativity, it amplified it. And it opened doors.We talk about how she's evolved her talk, why a transformer toy has become part of her on-stage brand (yes, really), and how she learned to adapt the same content for both 20-minute and 60-minute speaking slots without losing impact.Whether you're speaking to industry peers, corporate audiences, or groups who've never heard of your topic before, what Kelly shares will help you rethink how reusable and scalable your signature talk can be.Kelly and I talk about:Why one signature talk can actually increase your impact, confidence, and clarityHow Kelly transformed her message by introducing her “Resistobots” (inspired by her love of Transformers)The power of refining the same talk through multiple deliveriesWhat changes—and what stays the same—when adapting a talk from 20 minutes to 60 minutesHow your ideal audience and your buyer can be two different people, and why it mattersThe importance of opening strong and closing with purpose (no rushing just to “get to the content”!)Why props, stories, and frameworks make your message stick—and lead to more speaking invitesLinks:Show notes at https://www.speakingyourbrand.com/453/ Kelly's website: https://www.kellymallery.com/ Watch Kelly deliver a 10-minute version of her signature talk = https://www.youtube.com/live/4ytvyFXfGU0?si=BH8Z-8qt8Npt2XWuDiscover your Speaker Archetype by taking our free quiz at https://www.speakingyourbrand.com/quiz/Enroll in our Thought Leader Academy: https://www.speakingyourbrand.com/academy/ Connect on LinkedIn:Carol Cox = https://www.linkedin.com/in/carolcoxKelly Mallery (guest) = https://www.linkedin.com/in/kelly-mallery-coaching/ Related Podcast Episodes:Episode 345: Elevate Your Audience Engagement Skills with These Proven Strategies with Katie AndersonEpisode 355: What a Signature Talk Is and What It Should be Doing for YouEpisode 354: Finding and Developing Your Big I.D.E.A.Episode 440: No Need to Start from Scratch: Repurpose Your Signature Talk for Different Topics and Audiences

Pre-WWII US exercises, influenced by Patton and his peers, successfully showcased armored warfare. Patton was eccentric, boring audiences with detailed lectures on Roman generals and claiming to be the reincarnation of Napoleon, which disconnected him from his troops. Montgomery, leading the Third Division, trained his men endlessly and formed a cohesive team before the Dunkirk evacuation, seeing the retreat as a challenge to rebuild. Rommel was given command of the 7th Panzer Division in 1940 and, due to his aggressive success, became known as the commander of the "phantom division," celebrated by Nazi propaganda.