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Latest episodes from AdvocacyCAST – SOCXO

Personal Branding To Top-Notch Brand Advocacy – How To Connect The Dots

Play Episode Listen Later Jun 19, 2015


A conversation with Mike Ambassador Bruny Most brand managers agree that a group of employees with excellent personal brands could act as a catalyst in propelling a company’s brand name....The post Personal Branding To Top-Notch Brand Advocacy – How To Connect The Dots appeared first on SOCXO.

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How Nonprofits Can Make Use Of Social Advocacy

Play Episode Listen Later Jun 15, 2015


A conversation with Julia Campbell 98% of non-profits are on Facebook and 74% of them are on Twitter. (Source: Mashable). It could be very well possible that the non-profit you...The post How Nonprofits Can Make Use Of Social Advocacy appeared first on SOCXO.

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Three Best Steps To Drive Employee Advocacy In An Organization

Play Episode Listen Later Mar 16, 2015


A conversation with Chad Pollitt.  It is often seen that as time advances, the interest among employees for brand advocacy wanes. Is there a way out to stop this trend?...The post Three Best Steps To Drive Employee Advocacy In An Organization appeared first on SOCXO.

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Employees to Brand Advocates – How to Make the Transition

Play Episode Listen Later Feb 18, 2015


A conversation with Mark Schaefer.  Do you think salespersons are the best brand advocates for your company? If so, you are grossly mistaken. Mark Schaefer feels that salespersons tend to...The post Employees to Brand Advocates – How to Make the Transition appeared first on SOCXO.

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Three Important Things to Remember While Starting an Employee Advocacy Program

Play Episode Listen Later Feb 12, 2015


A conversation with Neal Schaffer. The organic reach of a company’s posts on social media platforms is witnessing a declining trend (close to 15%).  To counter that, companies are starting to...The post Three Important Things to Remember While Starting an Employee Advocacy Program appeared first on SOCXO.

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