Podcasts about employee advocacy

Employee advocacy looks simple from the outside. Building it inside a global organisation is another story.Jen Roth, Senior Manager of Global Social Media at JLL, joins Michelle J Raymond to share the reality of launching a global LinkedIn employee advocacy program. They discuss leadership buy-in, internal partnerships, employee adoption, Company Page strategy and how to decide whether content should come from the brand, an employee or both.Key moments in this episode - 00:00 Meet Jen Roth from JLL01:40 Where to start with global social media strategy03:24 What employee advocacy needs before launch04:00 Why leadership buy-in matters05:42 Building a connected social media ecosystem07:12 Why you shouldn't force employee participation08:12 Using technology to reduce barriers12:20 Supporting the employees in the middle14:18 Why people follow employees over Company Pages17:24 Company Page content versus employee content19:16 Bringing offline expertise into the LinkedIn feed20:34 Using data to manage content requests23:24 Setting boundaries and prioritising at scale27:20 The LinkedIn Company Page analytics Jen wantsCONNECT WITH MICHELLE J RAYMONDMichelle J Raymond on LinkedInBook a free intro callB2B Growth Co newsletterCONNECT WITH JEN ROTHJen Roth on LinkedIn#EmployeeAdvocacy #LinkedInStrategy #B2BMarketing

Listen and subscribe to Money Making Conversations on iHeartRadio, Apple Podcasts, Spotify, www.moneymakingconversations.com/subscribe/ or wherever you listen to podcasts. New Money Making Conversations episodes drop daily. I want to alert you, so you don’t miss out on expert analysis and insider perspectives from my guests who provide tips that can help you uplift the community, improve your financial planning, motivation, or advice on how to be a successful entrepreneur. Keep winning! Money Making Conversations Master Class with Rushion McDonald is America's premier entrepreneurship, business leadership, financial literacy, and wealth-building podcast featuring successful entrepreneurs, executives, founders, celebrities, and industry experts sharing actionable insights for professional and financial success. Business Podcast Entrepreneurship Small Business Business Growth Financial Literacy Wealth Building Black Entrepreneurs Minority Business Leadership Executive Leadership Business Funding Marketing Strategies Personal Development Startup Advice Sales Training CEO Interviews Founder Stories Professional Development Economic Empowerment Business Success Networking Brand Building Innovation How to start a business Small business funding Entrepreneur success stories Business leadership podcast Wealth building strategies Black entrepreneur podcast Minority business development Marketing for small businesses Business growth strategies Startup funding opportunities Executive leadership training Financial literacy education Success mindset podcast Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Heather Younger. Founder and CEO of a leading employee engagement and workplace culture consulting firm:

Listen and subscribe to Money Making Conversations on iHeartRadio, Apple Podcasts, Spotify, www.moneymakingconversations.com/subscribe/ or wherever you listen to podcasts. New Money Making Conversations episodes drop daily. I want to alert you, so you don’t miss out on expert analysis and insider perspectives from my guests who provide tips that can help you uplift the community, improve your financial planning, motivation, or advice on how to be a successful entrepreneur. Keep winning! Money Making Conversations Master Class with Rushion McDonald is America's premier entrepreneurship, business leadership, financial literacy, and wealth-building podcast featuring successful entrepreneurs, executives, founders, celebrities, and industry experts sharing actionable insights for professional and financial success. Business Podcast Entrepreneurship Small Business Business Growth Financial Literacy Wealth Building Black Entrepreneurs Minority Business Leadership Executive Leadership Business Funding Marketing Strategies Personal Development Startup Advice Sales Training CEO Interviews Founder Stories Professional Development Economic Empowerment Business Success Networking Brand Building Innovation How to start a business Small business funding Entrepreneur success stories Business leadership podcast Wealth building strategies Black entrepreneur podcast Minority business development Marketing for small businesses Business growth strategies Startup funding opportunities Executive leadership training Financial literacy education Success mindset podcast Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Heather Younger. Founder and CEO of a leading employee engagement and workplace culture consulting firm:

How do you build a thriving global employee advocacy program in one of the most tightly regulated industries in the world? In this episode of The Employee Advocacy & Influence Podcast, hosts Lewis Gray and Elliot Elsley welcome Verena Camesasca, Digital Creative Content Lead at Philip Morris International (PMI). Verena was instrumental in orchestrating the complete rebrand, relaunch, and global scaling of PMI's employee advocacy program, "InsideOut." By tuning into this conversation, you'll discover how to transition from low participation to widespread advocacy across global teams. Verena breaks down how creating legally compliant content hubs, securing executive backing, leveraging live event activations with branded merch, and eliminating login friction via Single Sign-On (SSO) enabled PMI to generate millions in organic reach. You'll also learn practical strategies for scaling non-English content and keeping long-term engagement high. Whether you're facing strict compliance barriers, platform migration headaches, or struggling to maintain user activity after launch, this episode provides a proven roadmap to turn employees into authentic brand storytellers. Resources:Want to know how your employee advocacy strategy really stacks up? Grab your FREE Employee Advocacy Health Check and see how you compare against your competitors.Book a call to discover how employee advocacy can benefit your team.Ready to elevate your employee advocacy? Get a free copy of Bradley Keenan's essential book, ‘Employee Advocacy: 101 Cheat Codes' for deeper insights and actionable strategies.Download The World's Biggest Employee Advocacy Study.Subscribe to the Employee Advocacy & Influence Podcast on Spotify or your favorite platform to never miss an episode.

Votre marque personnelle a une valeur. Votre société l'utilise tous les jours.Gratuitement. Il existe un contrat pour changer ça.Dans cet épisode de Marketing Square, je reçois Eliott Godet (RemUp / ValorUp)qui m'explique la redevance de marque : comment déposer votre nom à l'INPIà titre personnel, puis facturer votre société pour l'exploiter.Jusqu'à 6 000€/mois non chargés pour votre boîte, zéro redressement fiscal.Pas le temps de tout écouter ? Le récap complet est dans ma newsletter :https://newsletter.carolinemignaux.comAu programme :• C'est quoi la redevance de marque et comment ça marche concrètement• Déposer sa marque à l'INPI : les étapes et les pièges à éviter• La fiscalité avantageuse : micro-BIC, abattement 50%, revenus du patrimoine• Pour qui ça marche — influenceurs, restaurateurs, coiffeurs, chirurgiens, industriels…• Comment RemUp valorise votre marque (les 5 critères ISO)• Combien pouvez-vous vous verser ? Exemples concrets• Cession d'entreprise : garder la redevance à viePOUR ALLER PLUS LOIN☑ Audit de votre compte par Agence Personnelle : https://carolinemignaux.com/agence☑ Créer votre marque personnelle (le bundle) : https://carolinemignaux.com/bundle☑ Rejoindre la communauté The Square : https://www.carolinemignaux.com/communaute☑ Le récap de l'épisode dans ma newsletter Bankable! : https://newsletter.carolinemignaux.com/

Listen and subscribe to Money Making Conversations on iHeartRadio, Apple Podcasts, Spotify, www.moneymakingconversations.com/subscribe/ or wherever you listen to podcasts. New Money Making Conversations episodes drop daily. I want to alert you, so you don’t miss out on expert analysis and insider perspectives from my guests who provide tips that can help you uplift the community, improve your financial planning, motivation, or advice on how to be a successful entrepreneur. Keep winning! Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Heather Younger. Founder and CEO of a leading employee engagement and workplace culture consulting firm:

Listen and subscribe to Money Making Conversations on iHeartRadio, Apple Podcasts, Spotify, www.moneymakingconversations.com/subscribe/ or wherever you listen to podcasts. New Money Making Conversations episodes drop daily. I want to alert you, so you don’t miss out on expert analysis and insider perspectives from my guests who provide tips that can help you uplift the community, improve your financial planning, motivation, or advice on how to be a successful entrepreneur. Keep winning! Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Heather Younger. Founder and CEO of a leading employee engagement and workplace culture consulting firm:

Listen and subscribe to Money Making Conversations on iHeartRadio, Apple Podcasts, Spotify, www.moneymakingconversations.com/subscribe/ or wherever you listen to podcasts. New Money Making Conversations episodes drop daily. I want to alert you, so you don’t miss out on expert analysis and insider perspectives from my guests who provide tips that can help you uplift the community, improve your financial planning, motivation, or advice on how to be a successful entrepreneur. Keep winning! Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Heather Younger. Founder and CEO of a leading employee engagement and workplace culture consulting firm:

Send us Fan MailWhat happens when a corporation decides to sacrifice an individual to save its own skin? This episode of Employee Survival Guide® dives deep into the gripping legal saga of Tom Hayes, the former UBS trader who found himself at the center of a scandal that rocked the financial world. After serving five years in prison for allegedly manipulating LIBOR rates, Hayes is now fighting back, suing UBS for malicious prosecution. He argues that the banking giant scapegoated him to deflect blame and protect its executives, raising critical questions about corporate accountability and the ethics of self-preservation. Join Mark Carey and his co-host as they unravel the complexities of Hayes' case, including the controversial corporate investigation known as 'Project Chocolate' that seemingly targeted him. This episode is not just about one man's fight against a powerful institution; it's a broader exploration of employee rights, corporate governance, and the lengths to which companies will go to maintain their reputations. How do corporate interests intertwine with individual rights in the workplace? What does this mean for employees navigating the tumultuous waters of employment law? Throughout the discussion, the duo examines the legal strategies employed by both Tom Hayes and UBS, scrutinizing the evidence, affidavits, and the broader implications of outsourcing criminal investigations to corporations. This episode is a must-listen for anyone interested in workplace culture, employee advocacy, and understanding the rights of employees in a system that often favors corporate power. As we dissect the ramifications of this case, we invite you to reflect on your own experiences in the workforce. Are you equipped with the knowledge to negotiate severance, understand employment contracts, or advocate for yourself in a hostile work environment? With insights into workplace discrimination, retaliation claims, and the importance of employee empowerment, this episode serves as a vital resource for navigating employment disputes and ensuring fair treatment in the workplace. Don't miss this eye-opening discussion that not only sheds light on Tom Hayes' battle but also equips you with essential tools for survival in today's complex work landscape. Tune in to the Employee Survival Guide® and become an informed advocate for your rights!  If you enjoyed this episode of the Employee Survival Guide please like us on Facebook, X and LinkedIn.  We would really appreciate if you could leave a review of this podcast on your favorite podcast player such as Apple Podcasts and Spotify. Leaving a review will help other employees find the Employee Survival Guide.  For more information, please contact our employment attorneys at Carey & Associates, P.C. at 203-255-4150, www.capclaw.com.Disclaimer:  For educational use only, not intended to be legal advice. 

Vous postez. Vous avez des vues. Mais aucun client ne signe.Dans cet épisode solo de Marketing Square, je vous livre les 7 types de contenusqui font vraiment Closer après 4 000 posts et des centaines d'entrepreneursaccompagnés chez Agence Personnelle.Pas le temps de tout écouter ? Le récap complet est dans ma newsletter :https://newsletter.carolinemignaux.comAu programme :• Les 3 types de contenus qui sabotent votre image (et que vous faites encore)• Famille 1 — Le clivant : le post que tout le monde évite qui ramène les vrais clients• Famille 2 — Les coulisses : montrez ce qui n'est pas normalement montré• Famille 3 — L'avant/après : le curiosity gap qui fait cliquer et crée la confiance• Famille 4 — Le décryptage : to-do manuscrite, infographies, quiz — l'autorité immédiate• Famille 5 — Le format signature : votre bold move qui crée la différence• Famille 6 — La levée des objections : "avant on pensait que... sauf que"• Famille 7 — Le earned media : podcasts, tribunes, collabs — la bombe atomique du reachPOUR ALLER PLUS LOIN☑ Audit de votre compte par Agence Personnelle : https://carolinemignaux.com/agence☑ Créer votre marque personnelle (le bundle) : https://carolinemignaux.com/bundle☑ Rejoindre la communauté The Square : https://www.carolinemignaux.com/communaute☑ Le récap de l'épisode dans ma newsletter Bankable! : https://newsletter.carolinemignaux.com/

How do you get time-poor senior leaders and partners to actively advocate for your brand online? In this episode, we dive into the exact strategies needed to shift corporate social media from an afterthought into a powerhouse business development channel.Hosts Lewis Gray and Elliot Elsley welcome corporate communications expert Lori Grey, founder of Greydient Communications. Having managed internal and executive communications for big four institutions like KPMG and Deloitte, Lori brings nearly 25 years of corporate expertise to the table, including firsthand experience scaling an in-house advocacy initiative to thousands of global participants.This conversation uncovers how to build an employee advocacy framework centered entirely around commercial outcomes rather than vanity metrics. Summarizing the primary lessons from scaling global programs, Lori explains why you must move beyond spreadsheets to specialized software, how to map executive LinkedIn profiles to your target ideal client profile (ICP), and the best methods for partnering with cross-departmental teams to prove hard-dollar ROI to your CFO. By framing social sharing as an essential form of business development, this episode helps marketing leaders solve the ongoing challenge of executive adoption, turning internal expertise into an un-invasive, continuous touchpoint for prospective buyers.Stop fighting the uphill battle of manual tracking and leadership skepticism. Hit play to learn how to transition your brand from corporate broadcasting to trust-driven human influence. Don't forget to follow and rate the show on Spotify or your favorite podcast app!Resources:Want to know how your employee advocacy strategy really stacks up? Grab your FREE Employee Advocacy Health Check and see how you compare against your competitors.Book a call to discover how employee advocacy can benefit your team.Ready to elevate your employee advocacy? Get a free copy of Bradley Keenan's essential book, ‘Employee Advocacy: 101 Cheat Codes' for deeper insights and actionable strategies.Download The World's Biggest Employee Advocacy Study.Subscribe to the Employee Advocacy & Influence Podcast on Spotify or your favorite platform to never miss an episode.

On s'entraîne physiquement. On soigne son alimentation. On optimise son sommeil.Mais nos émotions ? On les subit.Dans cet épisode de Marketing Square, je reçois Astrid Deballon - autrice d'Aligné(e), créatrice du Fitness Neuro-Émotionnel et voix suivie par 850 000 personnes.Depuis 15 ans, elle accompagne les dirigeants et entrepreneurs avec une conviction :le plus grand gâchis, c'est de réussir en se perdant soi-même.Pas le temps de tout écouter ? Le récap complet est dans ma newsletter :https://newsletter.carolinemignaux.comAu programme :• Pourquoi les émotions sont un levier de performance (pas une faiblesse)• Les deux profils de dirigeants : hypersensible vs machine imperméable• Le corps émotionnel : comment l'entraîner comme un muscle• La roue de vie en 8 dimensions pour trouver son axe d'alignement• La méthode de décision à 8/10 (désir / bien-être / certitude / vision)• Comment réduire l'oscillation émotionnelle en 5 à 15 min/jour• L'exercice d'amour de soi fait en direct avec CarolineMERCI HISCOXQuand on est indépendant, une erreur, un oubli ou un client mécontent peut devenir une ruine. Hiscox est l'assureur spécialiste des indés et des TPE depuis +30 ans.Dommages causés chez le clientFautes professionnellesManquements contractuelsSouscription simple et rapide, 100 % en ligne : https://linktw.in/GitsRdPOUR ALLER PLUS LOIN☑ Audit de votre compte par Agence Personnelle : https://carolinemignaux.com/agence☑ Créer votre marque personnelle (le bundle) : https://carolinemignaux.com/bundle☑ Rejoindre la communauté The Square : https://www.carolinemignaux.com/communaute☑ Le récap de l'épisode dans ma newsletter Bankable! : https://newsletter.carolinemignaux.com/

Acheter sa résidence principale n'est pas toujours le bon calcul. Surtout en début de carrière.Dans cet épisode de Marketing Square, je reçois Arthur Framery, conseiller en investissement immobilier pour entrepreneurs depuis 6 ans, celui qui gère mon propre patrimoine.Pas le temps de tout écouter ? Le récap complet est dans ma newsletter : https://newsletter.carolinemignaux.com/Au programme :• Pourquoi acheter sa résidence principale peut être une fausse bonne idée• Les villes moyennes qui surperforment en 2026 (Cholet, Dunkerque, Le Mans)• L'immeuble de rapport : 30K€ d'apport → 300K€ d'actif• Comment faire 1 crédit immobilier par an en tant qu'entrepreneur• La méthode pour se mettre son banquier dans la poche• Holding + SCI : quand les créer (et les erreurs à éviter)• La résidence secondaire rentable : y aller quand on veut, louer le restePOUR ALLER PLUS LOIN☑ Audit de votre compte par Agence Personnelle : https://carolinemignaux.com/agence☑ Créer votre marque personnelle (le bundle) : https://carolinemignaux.com/bundle☑ Rejoindre la communauté The Square : https://www.carolinemignaux.com/communaute☑ Le récap de l'épisode dans ma newsletter Bankable! : https://newsletter.carolinemignaux.com/

Comment on the Show by Sending Mark a Text Message.What happens when the very workplace meant to empower employees becomes a battleground of discrimination and hostility? In this gripping episode of Employee Survival Guide®, Mark Carey unpacks the harrowing federal lawsuit against Duro Hilex Poly LLC, where two Black employees, Tevin Cagle and Gerald Robinson, allege a toxic work culture rife with discrimination, retaliation, and a shocking failure to accommodate their disabilities. This episode dives deep into the complexities of race discrimination and the real-life implications of a hostile work environment as we explore the unique challenges faced by these plaintiffs. As the only Black employees on their shift, Cagle and Robinson's experiences reveal a troubling pattern of denied raises, insufficient training due to language barriers, and a workplace culture that stifles employee rights. Mark highlights the critical importance of understanding workplace dynamics and the legal protections available to employees navigating these treacherous waters. With insights into employment law issues, he emphasizes the need for employee empowerment in the face of discrimination and retaliation. The episode also examines the contrasting narratives presented by both sides of the case, shedding light on management's acknowledgment of a toxic culture and the retaliatory actions that followed the plaintiffs' courageous claims. Carey's expertise in employment law serves as a beacon for employees grappling with discrimination in the workplace, offering essential advice on how to advocate for oneself and navigate the legal landscape. Listeners will gain valuable knowledge about their rights and the resources available to them, from understanding reasonable accommodations to recognizing the signs of a hostile work environment. This episode is not just a legal breakdown; it's a powerful call to action for anyone who has ever felt marginalized or discriminated against in their career. Join us as we dissect this landmark case and empower you with the tools to survive and thrive in your work life. Don't miss out on this essential episode that aims to equip you with the knowledge to combat discrimination and advocate for your employee rights!  If you enjoyed this episode of the Employee Survival Guide please like us on Facebook, X and LinkedIn.  We would really appreciate if you could leave a review of this podcast on your favorite podcast player such as Apple Podcasts and Spotify. Leaving a review will help other employees find the Employee Survival Guide.  For more information, please contact our employment attorneys at Carey & Associates, P.C. at 203-255-4150, www.capclaw.com.Disclaimer:  For educational use only, not intended to be legal advice. 

Tout le monde veut incarner sa boîte. Mais à qui donner le micro, vraiment ?Dans cet épisode de Marketing Square, je passe au crible les 4 stratégies de prise de parole en entreprise (fondateur, équipe, ambassadeurs, marque) : celles qui construisent une vraie autorité, et celles qui vous coûtent cher.

Listen and subscribe to Money Making Conversations on iHeartRadio, Apple Podcasts, Spotify, www.moneymakingconversations.com/subscribe/ or wherever you listen to podcasts. New Money Making Conversations episodes drop daily. I want to alert you, so you don’t miss out on expert analysis and insider perspectives from my guests who provide tips that can help you uplift the community, improve your financial planning, motivation, or advice on how to be a successful entrepreneur. Keep winning! Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Heather Younger. Founder and CEO of a leading employee engagement and workplace culture consulting firm:

Answer engine optimization (AEO) and generative engine optimization (GEO) rely heavily on brand recommendations, mentions, and citations within AI-generated answers. Employee advocacy directly feeds these artificial intelligence models by distributing highly trusted, human-sounding employee-generated content (EGC) across social channels and communities like LinkedIn and Reddit.We are joined by Gabrielle Herrera, Leader of Community Growth at HubSpot, who details her fascinating journey taking HubSpot's employee advocacy initiative from a 12-person pilot program to a global framework accessible to over 9,000 employees. Gabrielle shares how her extensive experience at the intersection of customer marketing, scaling growth, and global email strategy helped her design a sustainable roadmap for widespread workforce adoption.Throughout our chat, Gabrielle outlines why traditional SEO is evolving into Answer Engine Optimization (AEO), making decentralized community conversations across LinkedIn and Reddit vital for brand survival. She offers a masterclass on why customer success teams make the ultimate pilot testing ground, how to provide actionable content structure without destroying employee authenticity, and the continuous battle between deep-link attribution tracking and social algorithm health. Listeners will walk away with an exact understanding of how to move past uniform "lazy copy" and create an enablement framework that fosters intrinsic creator motivation, driving real enterprise growth.Resources:Want to know how your employee advocacy strategy really stacks up? Grab your FREE Employee Advocacy Health Check and see how you compare against your competitors.Book a call to discover how employee advocacy can benefit your team.Ready to elevate your employee advocacy? Get a free copy of Bradley Keenan's essential book, ‘Employee Advocacy: 101 Cheat Codes' for deeper insights and actionable strategies.Download The World's Biggest Employee Advocacy Study.Subscribe to the Employee Advocacy & Influence Podcast on Spotify or your favorite platform to never miss an episode.

Listen and subscribe to Money Making Conversations on iHeartRadio, Apple Podcasts, Spotify, www.moneymakingconversations.com/subscribe/ or wherever you listen to podcasts. New Money Making Conversations episodes drop daily. I want to alert you, so you don’t miss out on expert analysis and insider perspectives from my guests who provide tips that can help you uplift the community, improve your financial planning, motivation, or advice on how to be a successful entrepreneur. Keep winning! Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Heather Younger. Founder and CEO of a leading employee engagement and workplace culture consulting firm:

Listen and subscribe to Money Making Conversations on iHeartRadio, Apple Podcasts, Spotify, www.moneymakingconversations.com/subscribe/ or wherever you listen to podcasts. New Money Making Conversations episodes drop daily. I want to alert you, so you don’t miss out on expert analysis and insider perspectives from my guests who provide tips that can help you uplift the community, improve your financial planning, motivation, or advice on how to be a successful entrepreneur. Keep winning! Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Heather Younger. Founder and CEO of a leading employee engagement and workplace culture consulting firm:

Listen and subscribe to Money Making Conversations on iHeartRadio, Apple Podcasts, Spotify, www.moneymakingconversations.com/subscribe/ or wherever you listen to podcasts. New Money Making Conversations episodes drop daily. I want to alert you, so you don’t miss out on expert analysis and insider perspectives from my guests who provide tips that can help you uplift the community, improve your financial planning, motivation, or advice on how to be a successful entrepreneur. Keep winning! Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Heather Younger. Founder and CEO of a leading employee engagement and workplace culture consulting firm:

How do global B2B brands balance LinkedIn Company Pages, paid social, organic content and employee advocacy? In this episode of Social Media for B2B Growth, Michelle J Raymond speaks with Molly Hopkins, Associate Director of Social Media at CBRE, about what it takes to manage LinkedIn strategy inside a large global B2B organisation.Molly shares practical lessons on treating social media as an ecosystem, supporting executives and employees, managing multiple Company Pages, and deciding when content belongs on the brand Page versus a personal profile.Key moments in this episode:00:00 – Introduction01:45 – What a global B2B social media role really involves04:45 – Why clear processes matter for social media teams06:55 – How paid, organic, executive and employee content work together09:35 – A practical tiered approach to employee advocacy13:20 – Why you can't force employees to post on LinkedIn18:25 – Why LinkedIn Company Pages are not dying21:35 – Managing 150+ LinkedIn Company Pages globally23:35 – Why personal profiles can drive more clicks than Company PagesABOUT MICHELLE J RAYMONDMichelle J Raymond is a globally recognised LinkedIn Company Page strategist, trainer, speaker and founder of B2B Growth Co. She helps B2B organisations use LinkedIn Company Pages, employee advocacy and social selling to build trust, visibility and business growth.CONNECT WITH MICHELLELinkedIn: https://www.linkedin.com/in/michellejraymond/Website: https://b2bgrowthco.com/Subscribe to my newsletter: https://b2bgrowthco.com/newsletter/CONNECT WITH MOLLY HOPKINSLinkedIn: https://www.linkedin.com/in/molly-hopkins/LinkedIn CBRE Company Page: https://www.linkedin.com/company/cbre/

Ever wonder how G2 employees manage to completely dominate your LinkedIn feed with high-value content?In this episode, Lewis Gray and Elliot Elsley sit down with Jenny Gardynski, Senior Director of Content and Communications at G2. With over 13 years of PR agency experience representing fast-growing B2B tech giants, Jenny knows exactly how to build authentic brand awareness from the inside out.Listeners will dive into the exact mechanics behind G2's manual advocacy program, learning how their communications team builds high-performing social kits, launches tactical Slack engagement loops, and embeds custom LinkedIn branding into new-hire onboarding.Jenny shares strategies on why workforce personalization outpaces corporate channels by 5x, how to execute strategic quarterly contests that prompt passive employees to start posting, and how to effectively build custom GPT structures to scale executive voices while completely eliminating robotic "AI-isms".If you're currently struggling to prove a proof of concept with a manual social pilot, or if your employees are hesitant to share content because they are afraid of sounding unauthentic, this episode provides a realistic blueprint.Resources:Want to know how your employee advocacy strategy really stacks up?Grab your FREE Employee Advocacy Health Check and see how you compare against your competitors.Book a call to discover how employee advocacy can benefit your team.Ready to elevate your employee advocacy? Get a free copy of Bradley Keenan's essential book, ‘Employee Advocacy: 101 Cheat Codes' for deeper insights and actionable strategies.Download The World's Biggest Employee Advocacy Study.Subscribe to the Employee Advocacy & Influence Podcast on Spotify or your favorite platform to never miss an episode.

Employee advocacy is more than asking your team to share company posts on LinkedIn.For B2B organisations, the real opportunity is using employee advocacy, LinkedIn Company Pages and social media strategy to build trust before buyers are ready to speak to sales.In this episode of Social Media for B2B Growth, Michelle J Raymond is joined by Colin Day from Oktopost to explore why B2B brands need to move beyond content distribution and start treating social media as part of their go-to-market strategy.If your employee advocacy programme is focused only on more reach, more shares or more impressions, you're missing the bigger picture. Your Company Page builds brand credibility, but your employees bring the human voice, expertise and context that B2B buyers trust.Timestamps00:00 Introduction to employee advocacy with Colin Day02:18 Why social media is now go-to-market infrastructure05:15 Why B2B brands need to stop broadcasting10:15 The problem with treating advocacy as distribution15:15 How employee advocacy builds trust before sales22:30 Why your LinkedIn Company Page still matters26:30 Measuring employee advocacy beyond vanity metricsConnect with Michelle J RaymondLinkedIn: https://www.linkedin.com/in/michellejraymond/Website: https://b2bgrowthco.comSubscribe to the B2B Growth Co newsletterConnect with Colin DayLinkedIn: https://www.linkedin.com/in/daycolin/Oktopost: https://www.oktopost.com

Most employee advocacy programs fail because they turn employees into parrots, repeating the same product message over and over until no one wants to share anything. In this episode of Content Amplified, Matt Mullan, Director of Social Media at NinjaOne, explains how to fix that by positioning employees as thought leaders instead of megaphones. Matt walks through giving people industry content they actually want to share, using Mad Libs-style suggested copy with guardrails so posts sound human, and motivating adoption by shouting out every organic win across Slack rather than relying on prizes. He gets specific on measurement: why earned media value and potential impressions are made-up numbers, why UTM link tracking is the only honest metric, and why he holds his programs to a 50% monthly usage bar. He also makes the case that LinkedIn comments now out-earn reshares, and shares how his team built an in-house "social ambassador" tiger team to keep conversations going. If you run social and your advocacy program has stalled, this conversation gives you the playbook.About MattMatt Mullan is the Director of Social Media at NinjaOne, an IT operations platform. He has spent roughly 13 years in social media, going back to experimenting with Google Plus and MySpace, and has worked across industries from an international toy manufacturer to HR and payroll software, cybersecurity, and IT management companies. Matt is focused on B2B social media as his day-to-day craft, and he believes the real audience for an advocacy program is not your followers, it is your own employees.Show Notes- Connect with Matt on LinkedIn: https://www.linkedin.com/in/mullanmatthew/Text us what you think about this episode!

How do you turn employees into active brand advocates in less than 90 days?In this episode, Anna Laura McGranahan, the driving force behind the social media strategy at Aptean, an AI-enhanced enterprise software, shares her blueprint for migrating from manual, untrackable social sharing to a high-performance advocacy engine that hit its end-of-year goals in just four weeks.Listeners will discover how to build a structural foundation for scale, from navigating IT requirements like Single Sign-On to leveraging executive leadership to drive immediate adoption. Anna Laura also pulls back the curtain on her use of Generative AI agents to remove the “blank page syndrome” for employees, ensuring that even engineers and R&D teams feel confident posting on LinkedIn.Resources:Want to know how your employee advocacy strategy really stacks up?Grab your FREE Employee Advocacy Health Check and see how you compare against your competitors.Book a call to discover how employee advocacy can benefit your team:​Ready to elevate your employee advocacy? Get a free copy of Bradley Keenan's essential book, ‘Employee Advocacy: 101 Cheat Codes' for deeper insights and actionable strategies.​Download the 2026 Employee Advocacy Benchmark Report.Subscribe to the Employee Advocacy & Influence Podcast on Spotify or your favorite platform to never miss an episode.

Comment on the Show by Sending Mark a Text Message.Are you aware of your labor law rights? Many employees overlook crucial protections that could make a significant difference in their work lives. In this enlightening episode of the Employee Survival Guide®, Mark Carey dives deep into the often-misunderstood realm of labor law rights, illuminating the essential aspects that go beyond minimum wage and overtime. This episode is a must-listen for anyone who wants to navigate the complexities of the workplace and advocate for themselves effectively. Mark emphasizes the importance of fair treatment, workplace safety, and protections against retaliation. He sheds light on the concept of 'at-will' employment, where employers can terminate employees for almost any reason, and the necessity for employees to be well-informed about their rights. By understanding labor law rights, you empower yourself to stand up against workplace injustices, whether it be discrimination, harassment, or a hostile work environment. Throughout the episode, Mark provides practical advice that every employee should heed: from documenting incidents and understanding protected classes to reading employment contracts carefully before signing. He underscores the illegality of retaliation, encouraging listeners to leverage their rights and seek help when feeling mistreated at work. This is your chance to learn how to negotiate severance packages, recognize discriminatory practices, and understand the nuances of employment law that can affect your career trajectory. Mark invites listeners to share their experiences and questions, reinforcing the podcast's mission of employee empowerment. Whether you're dealing with workplace issues, seeking career development tips, or simply trying to understand your rights in a remote work setting, this episode is packed with insights that can guide you through the murky waters of employment law. Tune in to gain the knowledge that can help you not just survive, but thrive in your career! Join us as we unravel the complexities of labor law rights, and equip yourself with the tools needed to navigate employment disputes, advocate for your rights, and foster a healthier workplace culture. Remember, knowledge is power, and in the world of work, being informed is your best defense against discrimination, retaliation, and unfair treatment. Don't miss out on this essential episode of the Employee Survival Guide®!  If you enjoyed this episode of the Employee Survival Guide please like us on Facebook, X and LinkedIn.  We would really appreciate if you could leave a review of this podcast on your favorite podcast player such as Apple Podcasts and Spotify. Leaving a review will help other employees find the Employee Survival Guide.  For more information, please contact our employment attorneys at Carey & Associates, P.C. at 203-255-4150, www.capclaw.com.Disclaimer:  For educational use only, not intended to be legal advice. 

Comment on the Show by Sending Mark a Text Message.Did you know that a staggering 32% of American workers face workplace harassment, with supervisors being the perpetrators 55% of the time? It's time to shatter the silence surrounding this critical issue! In this powerful episode of the Employee Survival Guide®, Mark Carey dives deep into the pervasive problem of workplace harassment, exposing the various forms of abusive behaviors that create a hostile work environment. From subtle discrimination to overt bullying, Mark lays bare the realities that many employees endure daily. Mark emphasizes the crucial importance of documentation in combating workplace harassment. He advises listeners to keep detailed records of incidents, report them internally, and seek medical help if their mental or physical health is impacted. Understanding your rights is essential, and Mark encourages everyone to consult an employment attorney before making any significant decisions, like resigning or signing agreements. This episode is a call to action for all employees to take proactive steps against workplace bullying and harassment. As we navigate the complexities of employment law, Mark highlights the importance of employee rights and the need for effective employee advocacy. Whether you're dealing with sexual harassment, discrimination based on race, gender, or age, or facing retaliation for standing up against a toxic work culture, this episode is packed with insights and strategies to empower you. Don't let workplace harassment define your career or your life. Instead, arm yourself with knowledge, assert your rights, and refuse to suffer in silence. Mark concludes by inviting listeners to reach out for legal assistance if they're facing harassment, emphasizing that help is available. He also urges you to leave a review of the podcast to help spread the word and support others in similar situations. With the Employee Survival Guide®, you can learn to navigate workplace policies, understand your employment rights, and develop the skills needed to thrive in your career. Tune in now to discover how to reclaim your work life and advocate for yourself in the face of adversity!  If you enjoyed this episode of the Employee Survival Guide please like us on Facebook, X and LinkedIn.  We would really appreciate if you could leave a review of this podcast on your favorite podcast player such as Apple Podcasts and Spotify. Leaving a review will help other employees find the Employee Survival Guide.  For more information, please contact our employment attorneys at Carey & Associates, P.C. at 203-255-4150, www.capclaw.com.Disclaimer:  For educational use only, not intended to be legal advice. 

Can you run a successful employee advocacy program when every single post is subject to regulatory enforcement?Beatrice Edera Panariello, Senior Digital Marketing Manager at Aviva Investors, joins the show to reveal how she built an award-winning program that's delivered over half a million pounds in equivalent media value within one of the world's most tightly regulated industries.This episode provides a masterclass in navigating the risk of social media by co-creating guardrails with legal teams, reframing advocacy as a tool for personal professional growth rather than just a corporate megaphone, and leveraging AI to streamline the compliance process. Beatrice shares how to transition to a high-trust, expert-led LinkedIn presence that reaches four times the audience of a corporate account.Whether you are struggling with low engagement or high-risk barriers, this conversation offers a proven roadmap for scaling influence globally while staying 100% compliant.Resources:Want to know how your employee advocacy strategy really stacks up?Grab your FREE Employee Advocacy Health Check and see how you compare against your competitors.Book a call to discover how employee advocacy can benefit your team.​Ready to elevate your employee advocacy? Get a free copy of Bradley Keenan's essential book, ‘Employee Advocacy: 101 Cheat Codes' for deeper insights and actionable strategies.​Download the 2026 Employee Advocacy Benchmark Report.Subscribe to the Employee Advocacy & Influence Podcast on Spotify or your favorite platform to never miss an episode.

Your employees are your company's most underutilized marketing channel. Relying solely on corporate pages means missing out on the authentic, human-centric voice that modern buyers and candidates trust.In this episode, we are joined by Zach Blew, a Talent Brand and People Programs Leader formerly of Meta and Glassdoor. Zach shares his experience from his time at Meta, including the nuts and bolts of building an employee advocacy program from the ground up, starting with a pilot that achieved a staggering 40% adoption rate.Zach shares his “Goldilocks method” for engaging everyone from the on-the-go sharer to the high-touch executive, and explains how to move past vanity metrics to track hard ROI, such as cost-per-click and direct job applications. He also debunks the myth that advocacy requires a massive content production budget, highlighting how authentic employee voices now take priority over flashy, polished content.Whether you're struggling to get executive buy-in or looking to scale an existing program, this episode provides a masterclass in driving reach, trust, and bottom-line results through the power of your people.Resources:Want to know how your employee advocacy strategy really stacks up?Grab your FREE Employee Advocacy Health Check and see how you compare against your competitors.Book a call to discover how employee advocacy can benefit your team.​Ready to elevate your employee advocacy? Get a free copy of Bradley Keenan's essential book, ‘Employee Advocacy: 101 Cheat Codes' for deeper insights and actionable strategies.​Download the 2026 Employee Advocacy Benchmark Report.Subscribe to the Employee Advocacy & Influence Podcast on Spotify or your favorite platform to never miss an episode.

Employee advocacy is growing - and that's a good thing for employer brand.But there's a gap between where most organisations are and where they could be. Right now, the dominant model is using employees as a distribution channel. Brand creates content. Employees reshare it. A bit more reach, not much more engagement, and the people involved don't feel especially connected to any of it.The shift - and this is what this conversation is really about - is from distribution to co-creation. When employer brand teams work with employees to surface their genuine expertise, knowledge, opinions and stories, something different happens. Employees are more bought in. They share the content because it's actually theirs. And the content does more: it helps retain existing clients and customers, brings in new ones, keeps people motivated, and attracts the talent you're trying to reach.That's not a content strategy. That's demonstrable business impact.Andy Lambert has been building towards this thinking for over a decade. He co-founded ContentCal in 2016, grew it to become the fastest-growing platform in its category against Hootsuite, Sprinklr and Sprout, and sold it to Adobe in 2021. He built that business almost entirely through people-powered content. He's now the author of Spheres of Influence - a framework for turning genuine human voices into sustainable word-of-mouth growth.Andy and I have known each other for about ten years. This is a conversation where the thinking has had time to develop - and it shows.What we talked about:- Why co-creating content with employees beats just using them as a distribution channel- How giving employees a genuine voice creates buy-in - and better content- The business case: talent attraction, employee motivation, reputation, sales and client retention- Why LinkedIn's AI discovery shift makes this more urgent than ever right now- How to get employees creating content without handing them a blank page- Andy's six spheres of influence — a practical framework for personality-led growthFind Andy and get his book:LinkedIn: https://www.linkedin.com/in/andyrlambert/Spheres of Influence: https://amzn.eu/d/0198edDsSubscribe to the Employer Content Marketing newsletter: www.employercontent.marketingFind ChrisLinkedIn: linkedin.com/in/chrislecandharwoodNewsletter: www.employercontent.marketingWebsite: www.contentmarketingpod.com#EmployerBrand #EmployeeAdvocacy #LinkedInMarketing #employerbranding

Stop treating employee advocacy as an “optional extra” and start treating it as business infrastructure.Download the free 2026 Employee Advocacy Benchmark Report.In this special episode, host Lewis Gray breaks down the insights from the second annual Employee Advocacy Benchmark Report. Drawing on data from global programs, including giants like Cisco, Nissan, and Toyota. Lewis reveals why 2026 is the year advocacy moves from an optional extra to a vital revenue and talent-attraction engine.Lewis shares that the 2026 Employee Advocacy Benchmark Report indicates sales teams are emerging as the driving force behind employee advocacy, accounting for 33% of all activity, as their involvement directly links to stronger pipelines and higher win rates. At the same time, 92% of managers are using AI to handle the heavy lifting, while 41% of employees continue to personalize content to maintain authenticity. The episode also explores how uncertainty remains the biggest barrier to posting, and how structured training can significantly reduce non-participation, alongside why 80% of the most successful programs actively involve senior leadership to build legitimacy and spark internal competition.Whether you are struggling to prove ROI to your CFO or trying to get your CEO to post their first update, this episode offers the data-backed evidence you need to move the needle.Resources: Want to know how your employee advocacy strategy really stacks up?Grab your FREE Employee Advocacy Health Check and see how you compare against your competitors.Book a call to discover how employee advocacy can benefit your team.Download The World's Biggest Employee Advocacy Study.Get Certified in Employee Advocacy. DSMN8's case studies.

Comment on the Show by Sending Mark a Text Message.Are you feeling the weight of quiet workplace fear every day, wondering if your job is at risk due to unfair treatment or retaliation? You're not alone. In this enlightening episode of Employee Survival Guide®, Mark Carey, an employment lawyer with nearly 30 years of experience, dives deep into the pervasive anxiety that plagues employees across various sectors. He shares compelling stories of individuals whose lives have been upended by toxic workplace dynamics, shedding light on the often-unspoken fears that come with employment, job security, and the struggle for employee rights.Mark emphasizes that quiet workplace fear isn't just about the immediate threat of job loss; it's a constant undercurrent that can affect every aspect of your well-being. From navigating hostile work environments to dealing with discrimination—whether it be based on race, gender, or disability—these issues are more than just legal terms; they are real barriers to your career advancement and job satisfaction. Mark encourages listeners to confront their own fears, share their experiences, and foster a community of support that can combat the toxic culture that often thrives on silence.Throughout the episode, you'll discover practical strategies for overcoming quiet workplace fear and reclaiming your voice in the workplace. Mark invites you to contribute your own stories, promoting a collective resistance against the dynamics that perpetuate fear and control. Whether you're facing challenges with severance negotiations, performance reviews, or workplace bullying, this episode is packed with insights that empower you to navigate the complexities of employment law and workplace policies.Join us as we explore how to advocate for your rights, negotiate effective severance packages, and understand the nuances of employment contracts. With tips on managing remote work challenges and navigating workplace conflicts, this episode is your go-to resource for developing the skills necessary for survival in today's job market. As Mark Carey unpacks the intricacies of employment law, he provides you with the knowledge to stand up against discrimination, retaliation, and unfair treatment in your career.Don't let quiet workplace fear dictate your professional life. Tune in to Employee Survival Guide® and take the first step towards empowerment, resilience, and a healthier work culture. Your stories matter, and together, we can challenge the status quo of workplace dynamics. Embrace your journey to employee advocacy and survival—because you deserve a work environment that respects your rights and fosters your growth. If you enjoyed this episode of the Employee Survival Guide please like us on Facebook, X and LinkedIn.  We would really appreciate if you could leave a review of this podcast on your favorite podcast player such as Apple Podcasts and Spotify. Leaving a review will help other employees find the Employee Survival Guide.  For more information, please contact our employment attorneys at Carey & Associates, P.C. at 203-255-4150, www.capclaw.com.Disclaimer:  For educational use only, not intended to be legal advice. 

How do you transform a global icon known for luxury cars into a performance-driven technology powerhouse through the voices of its own people?In this episode, we are joined by Steven Brand, Global Employer Brand Lead at Rolls-Royce. Listeners will hear why employee voices carry more weight than corporate channels and how Rolls-Royce uses a unified employer brand to challenge and correct market misconceptions about its business. Discover the importance of shifting the narrative from corporate requirements to individual career benefits and reputation building, while still finding the room to play within strict tone-of-voice and design guidelines. Plus, understand why early-stage advocacy programs need a balance of hard metrics and powerful anecdotal stories to successfully win over leadership and drive long-term adoption.This episode offers a practical, step-by-step guide to proving the business value of employee advocacy.Resources:Want to know how your employee advocacy strategy really stacks up? Grab your FREE Employee Advocacy Health Check and see how you compare against your competitors.Book a call to discover how employee advocacy can benefit your team.​Ready to elevate your employee advocacy? Get a free copy of Bradley Keenan's essential book, ‘Employee Advocacy: 101 Cheat Codes' for deeper insights and actionable strategies.​Download the 2026 Employee Advocacy Benchmark Report.Subscribe to The Employee Advocacy & Influence Podcast for more expert insights into employee influence!

Aujourd'hui, j'accueille Charlène, fondatrice de Talent Catcher et experte de l'employee advocacy.Elle accompagne des entreprises comme Free, SNCF ou encore Boulanger à transformer leurs équipes en véritables créateurs de contenu.

Comment on the Show by Sending Mark a Text Message.Have you ever felt the suffocating grip of a Performance Improvement Plan (PIP) hanging over your career like a dark cloud? Join Mark Carey in this eye-opening episode of Employee Survival Guide® as he navigates the treacherous waters of corporate dynamics, revealing how PIPs can be weaponized against employees, particularly in cases of discrimination. Drawing on the poignant story of Joanne Walsh, a dedicated 26-year veteran at HNTB Corporation, we shed light on the unsettling realities of age discrimination and the psychological pressure that can accompany a performance improvement plan after declining a promotion. Through Joanne's experience, we unravel the legal implications of her situation, showcasing how the performance improvement plan became a tool for her employer to push her out without formal termination. This episode not only highlights the challenges of proving constructive discharge but also emphasizes the crucial importance of documenting workplace interactions. As we dissect the intricate details of her case, we also provide listeners with essential strategies to navigate similar predicaments. Why should you never quit? Because it's vital to let employers terminate you instead, ensuring you maintain your rights and leverage in any severance negotiation. We discuss the importance of filing formal complaints to protect your employee rights and how to advocate for yourself in a hostile work environment. With insights into employment law and practical job survival skills, this episode serves as a powerful reminder of the realities of workplace discrimination, including age discrimination, and the often-overlooked nuances of employment contracts. Join us for an engaging discussion that empowers you to take control of your career and navigate the complexities of workplace culture. Whether you're facing performance monitoring, dealing with workplace bullies, or simply seeking to understand employment law issues, this episode is packed with valuable insights and insider tips. Don't miss out on learning how to protect your rights and thrive in your career amidst the challenges of modern work life. Tune in and equip yourself with the tools you need for effective employee advocacy and empowerment! If you enjoyed this episode of the Employee Survival Guide please like us on Facebook, X and LinkedIn.  We would really appreciate if you could leave a review of this podcast on your favorite podcast player such as Apple Podcasts and Spotify. Leaving a review will help other employees find the Employee Survival Guide.  For more information, please contact our employment attorneys at Carey & Associates, P.C. at 203-255-4150, www.capclaw.com.Disclaimer:  For educational use only, not intended to be legal advice. 

What happens when you stop shouting into the void of corporate social media and start empowering your most authentic assets: your people?In this episode, we are joined by Vicky Cunningham, Marketing Director at Efficio. With a background in financial services, journalism, and even acting, Vicky brings a unique perspective on how people buy from people, particularly in the niche world of procurement and supply chain consulting.This conversation dives into the practicalities of scaling a global advocacy program. Vicky shares how Efficio uses “LinkedIn Post Pro” (a custom GPT) to help consultants overcome blank-page syndrome by providing a simple starting point for posts, and why empowering early adopters to lead with microcasts and interview-style content proved more effective than relying solely on written articles. Discover how a single LinkedIn post translated directly into a new business bid, highlighting the real impact of social selling in niche consulting, and the crucial role a dedicated employee advocacy manager and regular drop-in sessions play in supporting employees and removing common barriers to participation.If you've struggled to turn employee intent into action or need to prove the ROI of advocacy to a time-poor leadership team, this episode provides the blueprint for a steady, sustainable rollout that delivers real-world business opportunities.Resources:Want to know how your employee advocacy strategy really stacks up?Grab your FREE Employee Advocacy Health Check and see how you compare against your competitors.Book a call to discover how employee advocacy can benefit your team.Ready to elevate your employee advocacy? Get a free copy of Bradley Keenan's essential book, ‘Employee Advocacy: 101 Cheat Codes' for deeper insights and actionable strategies.Download the 2026 Employee Advocacy Benchmark Report.Subscribe to The Employee Advocacy & Influence Podcast for more expert insights into employee influence!

How do you convince a room full of engineers that they belong on social media? It's a challenge many marketers face, but Tolulope Aribisala-Tijani has cracked the code at Hatch by focusing on how social media will help them achieve their goals.In this episode, Tolulope, Social Media Marketing Manager at Hatch, shares the blueprint for building an employee advocacy strategy within a global engineering firm. Tolulope provides a masterclass in launching a program from scratch, covering everything from the initial homework of tool selection to the rigorous IT security and legal due diligence required for a successful rollout.You will learn how to navigate foundational hurdles by securing leadership backing and providing training to turn subject matter experts into active LinkedIn contributors. Tolulope shares her proven strategies for activating non-social engineers by shifting the focus to the personal benefits of participation, such as strengthening their personal brand and securing invitations to speak at industry events.Tolulope also explores the cultural shift from hard metrics like reach toward anecdotal success, where social media becomes an ingrained, organic habit across the workforce.Resources:Want to know how your employee advocacy strategy really stacks up? Grab your FREE Employee Advocacy Health Check and see how you compare against your competitors.Book a call to discover how employee advocacy can benefit your team.​Ready to elevate your employee advocacy? Get a free copy of Bradley Keenan's essential book, ‘Employee Advocacy: 101 Cheat Codes' for deeper insights and actionable strategies.​Download the 2026 Employee Advocacy Benchmark Report.Subscribe to The Employee Advocacy & Influence Podcast for more expert insights into employee influence!

Is employee advocacy just an engagement pod with a company logo? In this episode, Michelle J Raymond breaks down a growing debate on LinkedIn: when teams coordinate engagement through tools like Slack, is that smart marketing or artificial amplification?You'll learn the difference between engagement pods, employee advocacy and internal content amplification, and why the real issue isn't the tactic — it's the intent behind it.If you're a B2B marketer, business leader or social media manager trying to build a LinkedIn strategy that actually drives results, this episode will help you understand where to draw the line.Key moments in this episode - 00:00 Employee Advocacy or Pod03:20 What Engagement Pods Are05:58 Employee Advocacy Defined08:11 Slack Swarm Debate10:19 Where I Draw the Line13:55 Zooming Out to Goals15:38 Employee Advocacy Reality Check17:23 Final TakeawaysCONNECT WITH MICHELLE J RAYMONDMichelle J Raymond on LinkedInBook a free intro callhttps://socialmediaforb2bgrowthpodcast.com/B2B Growth Co newsletterToday's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. https://metricool.com/michellejraymond/?utm_source=podcast&utm_medium=influencer&utm_campaign=20260317_michelle-raymond_march-premium-li_en&utm_content=audio&utm_term=q1#EmployeAdvocacy #LinkedIn #B2BMarketing

How do you convince 400+ employees in a global financial technology firm to become active brand advocates on LinkedIn?In this episode, we are joined by Lauren Harbury, Head of Social and Paid Media at Broadridge. With over a decade of experience at Fortune 500 brands like Wells Fargo, Lauren is a master at navigating the complexities of social strategy within highly regulated environments.Lauren breaks down the exact tactics used to scale Broadridge's employee advocacy program in a highly regulated environment, proving that success comes from meeting people where they are. You'll hear how President Chris Perry's active use of LinkedIn became a shining beacon for the entire organization, setting the tone from the top and even sparking a friendly competitive spirit via the company leaderboard. Lauren shares how her team built trust with compliance by positioning advocacy as a controlled, supported framework rather than a risk, and by implementing a three-fold enablement strategy: company-wide onboarding, targeted team training, and responsive ad hoc support. The episode explores the transition from a “glitchy” legacy tool to a high-impact platform, how to turn salespeople into your most active advocates by directly connecting posts to client conversations and closed deals, and why organic company pages are increasingly losing reach to individual employee profiles.Whether you're launching in a regulated sector or trying to reignite a stagnant program, this episode gives you the data-backed ammunition to prove ROI, win internal buy-in, and scale advocacy from social activity to measurable business impact.Resources:Want to know how your employee advocacy strategy really stacks up? Grab your FREE Employee Advocacy Health Check and see how you compare against your competitors.Book a call to discover how employee advocacy can benefit your team.Ready to elevate your employee advocacy? Get a free copy of Bradley Keenan's essential book, ‘Employee Advocacy: 101 Cheat Codes' for deeper insights and actionable strategies.​Download the 2026 Employee Advocacy Benchmark Report.Subscribe to The Employee Advocacy & Influence Podcast for more expert insights into employee influence!

Comment on the Show by Sending Mark a Text Message.What happens when a medical emergency at work is misclassified as workplace violence? In this gripping episode of Employee Survival Guide®, Mark Carey and his co-hosts unravel the harrowing story of Adelita Martinez, a 23-year veteran emergency room technician whose life took a shocking turn after suffering a severe panic attack on the job and disability discrimination. Her employer, Staten Island University Hospital (SIUH), labeled her distressing medical crisis as an act of workplace violence, resulting in her abrupt termination. This incident raises profound questions about disability discrimination and the obligations of employers to protect employee rights. Join us as we dissect the legal implications of Martinez's case, highlighting the stark realities of disability rights in the workplace and the critical failures in accommodating her known disabilities, including PTSD and severe anxiety. Our hosts dive deep into the murky waters of employment law, examining key legislation such as the Americans with Disabilities Act (ADA) and the New York City Human Rights Law. We explore how these laws intersect with the issues of discrimination and reasonable accommodation, and what they mean for employees in similar situations. The episode features compelling narratives from both the hospital and Martinez, illustrating the thin line between a medical emergency and terminable misconduct. We tackle the uncomfortable truths about corporate responsibility and the treatment of mental health issues in the workplace, shedding light on the often-overlooked aspects of employee advocacy and empowerment. This is not just a story about one individual; it's a wake-up call for all employees navigating the complexities of workplace culture, hostile work environments, and the ever-looming threat of retaliation. Whether you're an employee facing discrimination, a manager seeking to foster a supportive work culture, or simply someone interested in understanding employment law issues, this episode is packed with insights and practical advice. Discover the importance of knowing your rights and the steps you can take to advocate for yourself in the face of adversity. Don't miss this chance to learn about the critical intersection of mental health, disability discrimination, and employee survival strategies in today's challenging work environment. Tune in to gain valuable knowledge that could empower you or someone you know to navigate the intricate landscape of employment disputes, and learn how to stand up against discrimination in all its forms. This is more than just a podcast; it's an essential guide for anyone looking to thrive in their career while ensuring their rights are respected.  If you enjoyed this episode of the Employee Survival Guide please like us on Facebook, X and LinkedIn. We would really appreciate if you could leave a review of this podcast on your favorite podcast player such as Apple Podcasts and Spotify. Leaving a review will help other employees find the Employee Survival Guide. For more information, please contact our employment attorneys at Carey & Associates, P.C. at 203-255-4150, www.capclaw.com.Disclaimer: For educational use only, not intended to be legal advice.

The most effective way to launch and run a successful employee advocacy program in a regulated industry is to build momentum first, track meaningful metrics, and demonstrate impact early to earn internal buy-in.In this episode, we are joined by Michela Di Giorgio Martin, the Lead Manager - Social Media at AICPA & CIMA. Michela breaks down the journey of launching a highly successful advocacy program in a regulated industry. You'll learn how she transitioned the program from a simple pilot focused on participation to a sophisticated strategy that tracks shares per active user and EMV. We dive deep into the tactics of meeting employees where they are via emails and Microsoft Teams, the importance of leadership buy-in for adoption, and how even the most technical tax updates can become engaging social content when shared by a trusted peer rather than a corporate page.Resources:Want to know how your employee advocacy strategy really stacks up?Grab your FREE Employee Advocacy Health Check and see how you compare against your competitors.Book a call to discover how employee advocacy can benefit your team.Ready to elevate your employee advocacy? Get a free copy of Bradley Keenan's essential book, ‘Employee Advocacy: 101 Cheat Codes' for deeper insights and actionable strategies.Download the World's Biggest Employee Advocacy Study for free and discover data-backed insights to supercharge your program:Subscribe to The Employee Advocacy & Influence Podcast for more expert insights into employee influence!

Are you building a real community around your brand or just spending budget on meaningless partnerships and vanity metrics? In this episode of Building Brand Advocacy, Verity sits down with marketing consultant Lauren Spearman who has worked with Global brands including Benefit Cosmetics, MADE.com, Trinny London to unpack what genuine advocacy looks like today vs. a decade ago and why most influencer strategies are still stuck in 2014.We go deep on how to move from fabricated, performance-led “community” to truly invested brand advocates who buy, refer, and defend your brand online.In this episode, you'll learn:Evolution of brand advocacy over the last 10 yearsHow Benefit Cosmetics build a ‘warm' brand through effective influencer strategies How to find organic advocacy in your existing community How to build real relationships with your influencer partners What went into creative authentic advocacy at MADE.comThe work behind Trinny London TribeCMOs, brand and social leads, and anyone tired of pouring budget into influencer campaigns that don't convert into real advocacy, retention, or revenue, this episode is for you. CHAPTERS02:37 Netmums and Real Community06:24 Inside Benefit Cosmetics  12:20 Employee Advocacy in Action19:33 Benefit Mascara Maldives Launch21:37 Reframing advocacy at MADE.com24:52 Building the Advocacy at MADE.com30:28 Brand Advocacy vs Performance34:26 Treating Creators as True Partners37:26 Behind the Trinny Tribe Community40:36 Quick fire and Wrap Up

In this episode, we sit down with Robyn Fawcett, Social Media Manager at BT Group. Robyn is a unique breed of practitioner, a former e-learning designer turned influencer who now runs a thriving employee-generated content program for one of the UK's largest telecommunications brands.Want to know how your employee advocacy strategy really stacks up? Grab your ⁠FREE Employee Advocacy Health Check⁠ and see how you compare against your competitors.This conversation explores the how-to of scaling employee-generated content. Robyn explains how she focuses on training employees to be original creators, using her own reporter-style videos to lead by example. You'll learn how to identify your low-hanging fruit advocates, the importance of providing a technical toolkit to boost employee confidence, and the specific strategy BT uses to get senior leadership active on social media to drive organizational change. By shifting from a control-first mindset to one of empowerment, Robyn demonstrates how to transform a corporate brand into a relatable, story-driven entity that attracts top talent in the Gen Z era.If you are struggling to move past corporate noise and want to unlock the organic reach of your workforce, this episode is your roadmap.Resources:Book a call to discover how employee advocacy can benefit your team:Ready to elevate your employee advocacy? Get a free copy of Bradley Keenan's essential book, ‘Employee Advocacy: 101 Cheat Codes' for deeper insights and actionable strategies.Download the World's Biggest Employee Advocacy Study for free and discover data-backed insights to supercharge your program:Subscribe to The Employee Advocacy & Influence Podcast for more expert insights into social strategy and employee influence!

Listen and subscribe to Money Making Conversations on iHeartRadio, Apple Podcasts, Spotify, www.moneymakingconversations.com/subscribe/ or wherever you listen to podcasts. New Money Making Conversations episodes drop daily. I want to alert you, so you don’t miss out on expert analysis and insider perspectives from my guests who provide tips that can help you uplift the community, improve your financial planning, motivation, or advice on how to be a successful entrepreneur. Keep winning! Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Heather Younger. Founder and CEO of a leading employee engagement and workplace culture consulting firm:

Listen and subscribe to Money Making Conversations on iHeartRadio, Apple Podcasts, Spotify, www.moneymakingconversations.com/subscribe/ or wherever you listen to podcasts. New Money Making Conversations episodes drop daily. I want to alert you, so you don’t miss out on expert analysis and insider perspectives from my guests who provide tips that can help you uplift the community, improve your financial planning, motivation, or advice on how to be a successful entrepreneur. Keep winning! Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Heather Younger. Founder and CEO of a leading employee engagement and workplace culture consulting firm:

Listen and subscribe to Money Making Conversations on iHeartRadio, Apple Podcasts, Spotify, www.moneymakingconversations.com/subscribe/ or wherever you listen to podcasts. New Money Making Conversations episodes drop daily. I want to alert you, so you don’t miss out on expert analysis and insider perspectives from my guests who provide tips that can help you uplift the community, improve your financial planning, motivation, or advice on how to be a successful entrepreneur. Keep winning! Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Heather Younger. Founder and CEO of a leading employee engagement and workplace culture consulting firm:

Today on the podcast, I am welcoming back my good pal and friend of the show Andy Lambert, who was actually one of my very first guests back on episode 43! Since then, the social media landscape has changed dramatically, and Andy has gone from co-founding ContentCal to becoming a Senior Product Marketing Manager at Adobe. In this episode, Andy gives us a veritable masterclass on LinkedIn, explaining why it is currently the single best platform to find your audience. We dive into the concept of "Social First" marketing, why personal profiles are outperforming company pages, and the data-backed reasons why consistency wins over viral hacks. If you have been struggling to make sense of LinkedIn or want to know where to focus your energy in 2026, this episode is absolute gold.   Key Takeaways: The "Social First" Approach: Marketing has shifted; social media teams are now the closest to the customer and should be leading the wider marketing strategy, rather than just being a distribution channel at the end of the process. The 95-5 Rule: Research from the B2B Institute shows that 95% of your potential buyers are not in the market to buy right now. Your marketing job is not just to convert the 5%, but to build memory structures with the 95% so they think of you when they are ready. LinkedIn is the place to be: Andy wagers that LinkedIn is currently the best platform for organic reach and precise audience targeting, especially for B2B and service-based businesses. Zero-Click Content: Social platforms no longer want you to link out to your website. The best performing content (like PDF carousels on LinkedIn) keeps people on the platform and increases "dwell time." Employee Advocacy is vital: People trust people more than brands. The most effective way to grow a company's reach is through the personal profiles of its founders and employees, not just the brand page.   Episode Highlights: 02:15 – Andy shares his journey from founding ContentCal to its acquisition by Adobe and his current role. 06:50 – What "Social 3.0" means and why social media needs to move from the "kids' table" to the boardroom. 12:44 – The "95-5 Rule": Why most marketing fails because it ignores the 95% of people who aren't ready to buy yet. 18:41 – A LinkedIn Masterclass: Andy breaks down exactly why LinkedIn is working so well right now. 26:24 – Understanding "Zero-Click Content" and why PDF carousels are generating huge reach. 36:12 – The importance of video and how to repurpose podcast clips for LinkedIn and YouTube Shorts.   About The Guest: Andy Lambert is the Senior Product Marketing Manager at Adobe and a founding member of ContentCal, a social media marketing software that was acquired by Adobe. He is also the author of the book Social 3.0, which explores the future of social media marketing. With over a decade of experience in the industry, Andy is passionate about helping businesses understand the power of a social-first strategy. You can find Andy on LinkedIn (it's the best place to get a response!) or check out his book on Amazon. Mentioned in this episode: Social 3.0: Andy's book on the evolution of social media. Andy's Substack Social 3.0. Adobe Express: The all-in-one design and content creation tool. (Aff link) The B2B Institute: The think tank that researched the 95-5 rule. I would love to hear what you think of this episode, so please do let me know on Instagram where I'm @‌lizmmosley or @‌buildingyourbrandpodcast and I hope you enjoy the episode! This episode was written and recorded by me and produced by Lucy Lucraft lucylucraft.co.uk If you enjoyed this episode please leave a 5* rating and review!

What is 360Brew? Is it a brand-new LinkedIn algorithm? Does it change your reach? Should B2B marketers change their content strategy?Michelle J Raymond explains in plain English what 360Brew actually is, how it works behind the scenes, and what really matters for growth on LinkedIn in 2026.In this episode, you'll learn:What 360Brew really is (and what it isn't)How LinkedIn evaluates content signals todayWhether 360Brew changes reach or visibilityWhat 360Brew means for B2B marketers and Company PagesWhy strategy, relevance, and consistency still beat hacksKey moments in this episode -00:00 Introduction to LinkedIn's 360Brew03:06 Understanding 360Brew: What It Is and Why It Matters06:15 How 360Brew Works: A Deep Dive07:49 Impact of 360Brew on Reach and Visibility11:26 360Brew for B2B Marketers: Key Insights15:06 Company Pages and 360Brew: Best Practices18:00 Employee Advocacy in the Age of 360Brew20:05 Posting Strategies and Formats on LinkedIn21:47 Rapid Myth Busting and Final ThoughtsToday's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. https://metricool.com/michellejraymond/?utm_source=podcast&utm_medium=influencer&utm_campaign=20260203_michelle-raymond_feb-analytics-strategy_en&utm_content=audio&utm_term=q1CONNECT WITH MICHELLE J RAYMONDMichelle J Raymond on LinkedInBook a free intro callhttps://socialmediaforb2bgrowthpodcast.com/B2B Growth Co newsletter#LinkedIn #B2BMarketing #LinkedInAlgorithm

If your leaders want control and your employees want nothing to do with LinkedIn, you don't have a content problem; you have an alignment problem. Michelle J Raymond explains why employee advocacy fails on LinkedIn and what actually gets teams confidently showing up.Learn how Company Pages should lead strategy while employees scale trust, visibility and real B2B growth.Key moments in this episode - 00:00 The Alignment Problem in Employee Advocacy00:47 The Human Side of LinkedIn01:26 Leadership Perspective on LinkedIn05:31 Employee Perspective on LinkedIn09:02 The Power of Communication11:20 Alignment and Activation14:25 Clarity and ConfidenceCONNECT WITH MICHELLE J RAYMONDMichelle J Raymond on LinkedInBook a free intro callhttps://socialmediaforb2bgrowthpodcast.com/B2B Growth Co newsletterToday's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. https://metricool.com/michellejraymond/?utm_source=podcast&utm_medium=influencer&utm_campaign=20260127_michelle-raymond_jan-sm-study_en&utm_content=audio&utm_term=q1#LinkedIn #EmployeeAdvocacy #B2BMarketing

When Anne Adam and Maria Viola joined Sanofi, they were tasked with activating a long-dormant EVP that was disconnected from corporate brand. We hear how employee advocacy and the signature Sanofi scent made people excited to return to the office. Anne Adam is the Global Employer Brand Marketing Manager, and Maria Viola is the Global Employer Brand Content and Creative Lead at Sanofi. Anne Adam on LinkedIn: https://www.linkedin.com/in/anneadam/ Maria Viola on LinkedIn: https://www.linkedin.com/in/eugeniaviola/ Working at Sanofi: https://jobs.sanofi.com/en The Sanofi Feeling: https://jobs.sanofi.com/en/sanofi-feeling