Podcasts about employee advocacy

Send us a textWhat would happen if your name came up in a budget meeting tomorrow? Would they fight to keep you or quietly move on? In this episode, Dr. Heather Walker asks the tough question every professional should be prepared to answer: Can they (your manager and others) clearly explain your value in just a few words?Whether you're aiming for promotion or just job security in a tough market, this episode is your call to get visible, get intentional, and start advocating for yourself in ways that actually resonate.

Human vs. Machine Mayhem Marketing maven Mark Schaefer returns to EDGE of the Web, diving headfirst into the audacious art of brand disruption in a world brimming with AI-generated noise.  We unpack Schaefer's latest book, "Audacious: How Humans Win in an AI Marketing World" offering wild tales of brands that drop the cookie-cutter for shock, spectacle, and seriously weird TikToks (lookin' at you, Nutter Butter). From QR codes in the sky luring diners out of restaurants, to the marketing taboo-breakers of Liquid Death and ELF Cosmetics, we explore how marketers can stir emotion, break convention—without getting canceled—and measure the impact when you throw the box away altogether. Pro tip? If your marketing feels safe, it's probably boring, and AI will eat your lunch. Mark serves up a snappy checklist for dodging legal snooze-fests and making campaigns people actually remember—because sometimes a little weird goes a long way. Key Segments: [00:02:22] The Book! [00:07:41] Reimagining Storytelling with AI [00:08:48] Unconventional Brand-Audience Connection Spaces [00:14:36] EDGE of the Web Title Sponsor: Site Strategics [00:15:55]  What Taboos are Worth Breaking [00:25:29] EDGE of The Web Sponsor: Inlinks (WAIKAY) [00:30:38] Unprecedented Innovation Evaluation [00:31:52] Embracing Unconventional Marketing Opportunities Thanks to Our Sponsors! Site Strategics: http://edgeofthewebradio.com/site Inlinks/WAIKAY: https://edgeofthewebradio.com/waikay  Follow Our Guest Twitter: https://x.com/markwschaefer  LinkedIn: https://www.linkedin.com/in/markwschaefer/  Resources: https://businessesgrow.com/ https://businessesgrow.com/audacious/

In this episode of Confessions of a B2B Entrepreneur, Tom Hunt speaks with Gabe Lullo, CEO of Alleyoop, a leading SDR-as-a-service firm. Gabe unveils his groundbreaking employee-powered content machine, a unique strategy that remarkably drives 40% of Alleyoop's new business. Drawing from his sixteen years in sales and leadership, Gabe also shares how to overcome common cold outreach pitfalls with data-driven strategies, Alleyoop's 'plug and play' SDR teams for scalable B2B growth, and his unique journey from SDR to CEO. Essential listening for B2B founders, sales leaders, and marketing professionals looking to innovate their demand generation and future-proof their revenue engine.

Fluent Fiction - French: How One Determined Employee Transformed Her Workspace Find the full episode transcript, vocabulary words, and more:fluentfiction.com/fr/episode/2025-05-29-22-34-02-fr Story Transcript:Fr: Dans un bureau vitreux sur le Boulevard Haussmann, Aurélie s'assied derrière son ordinateur.En: In a glass-walled office on the Boulevard Haussmann, Aurélie sits behind her computer.Fr: Elle est frustrée.En: She is frustrated.Fr: Son dos lui fait mal.En: Her back hurts.Fr: Sa chaise n'est pas confortable.En: Her chair is not comfortable.Fr: Autour d'elle, les fleurs de printemps dansent dans le vent à travers les grandes fenêtres.En: Around her, spring flowers dance in the wind through the large windows.Fr: Mais la beauté de Paris ne soulage pas son inconfort.En: But the beauty of Paris does not relieve her discomfort.Fr: Bastien arrive avec un sourire.En: Bastien arrives with a smile.Fr: Il porte une chemise colorée.En: He's wearing a colorful shirt.Fr: Toujours plein d'énergie, il dit : "Aurélie, tu devrais essayer des exercices de yoga au bureau."En: Always full of energy, he says, "Aurélie, you should try yoga exercises at work."Fr: Aurélie sourit, mais elle sait que ce n'est pas suffisant.En: Aurélie smiles, but she knows that it's not enough.Fr: Elle a besoin d'une meilleure chaise.En: She needs a better chair.Fr: Julien entre dans la pièce.En: Julien enters the room.Fr: Il est sérieux et toujours préoccupé par les comptes.En: He is serious and always preoccupied with the accounts.Fr: Aurélie le sait.En: Aurélie knows it.Fr: Le budget est serré.En: The budget is tight.Fr: Julien regarde son ordinateur, ignorant la douleur de son équipe.En: Julien looks at his computer, ignoring the pain of his team.Fr: Aurélie a une idée.En: Aurélie has an idea.Fr: Elle doit le convaincre que l'achat d'une nouvelle chaise est nécessaire.En: She must convince him that buying a new chair is necessary.Fr: Cette nuit-là, Aurélie travaille tard.En: That night, Aurélie works late.Fr: Elle cherche des informations.En: She researches information.Fr: Elle lit sur les bénéfices des chaises ergonomiques.En: She reads about the benefits of ergonomic chairs.Fr: Elle trouve des statistiques, des témoignages, et des études de cas.En: She finds statistics, testimonials, and case studies.Fr: Elle prépare tout avec soin.En: She prepares everything carefully.Fr: Le lendemain, Aurélie organise une réunion avec Julien.En: The next day, Aurélie organizes a meeting with Julien.Fr: Les affiches de présentation sont prêtes.En: The presentation posters are ready.Fr: Elle commence par un sourire confiant.En: She begins with a confident smile.Fr: "Julien, j'ai quelque chose d'important à te montrer."En: "Julien, I have something important to show you."Fr: Elle présente ses faits avec passion.En: She passionately presents her facts.Fr: Bastien regarde, impressionné.En: Bastien watches, impressed.Fr: Les images des bureaux modernes avec des chaises ergonomiques ornent l'écran.En: The images of modern offices with ergonomic chairs decorate the screen.Fr: Julien écoute attentivement.En: Julien listens attentively.Fr: Il est surpris par les détails.En: He is surprised by the details.Fr: Aurélie continue : "Regarde ces chiffres.En: Aurélie continues, "Look at these numbers.Fr: Avec une meilleure chaise, je peux travailler plus longtemps sans douleur.En: With a better chair, I can work longer without pain.Fr: Cela augmente ma productivité."En: This increases my productivity."Fr: La présentation est claire et précise.En: The presentation is clear and precise.Fr: Après la réunion, Julien reste pensif.En: After the meeting, Julien remains thoughtful.Fr: Aurélie retourne à son bureau, croisant les doigts.En: Aurélie returns to her desk, crossing her fingers.Fr: Quelques jours plus tard, Julien vient lui parler.En: A few days later, Julien comes to speak with her.Fr: "Aurélie, je suis convaincu.En: "Aurélie, I'm convinced.Fr: Nous allons commander ta nouvelle chaise."En: We will order your new chair."Fr: Aurélie est ravie.En: Aurélie is delighted.Fr: Elle réalise la puissance de la préparation.En: She realizes the power of preparation.Fr: Elle a montré qu'elle peut défendre ses besoins.En: She has shown that she can advocate for her needs.Fr: Aurélie sourit.En: Aurélie smiles.Fr: Bastien la félicite.En: Bastien congratulates her.Fr: Maintenant, elle travaille confortablement.En: Now, she works comfortably.Fr: Et elle sait que la persévérance porte ses fruits.En: And she knows that perseverance pays off.Fr: La vue sur Paris est encore plus belle depuis sa nouvelle chaise.En: The view of Paris is even more beautiful from her new chair. Vocabulary Words:the discomfort: l'inconfortthe window: la fenêtrethe smile: le sourirethe flower: la fleurthe wind: le ventfrustrated: frustréethe energy: l'énergiethe budget: le budgetthe chair: la chaisethe accounts: les comptesthe benefit: le bénéficethe statistic: la statistiquethe testimonial: le témoignagethe case study: l'étude de cascarefully: avec sointhe meeting: la réunionthe office: le bureauthe screen: l'écranattentively: attentivementthe productivity: la productivitéprecise: précisethoughtful: pensifconvinced: convaincudelighted: ravieadvocate: défendreperseverance: la persévérancepain: la douleurthe beauty: la beautéserious: sérieuxcomfortable: confortablement

You've launched your employee advocacy program. Engagement is high, advocates are sharing, and the buzz is real. But then… comes the motivation dip.In this episode of Behind the Post, we're joined by Matt Churchill, the Social Media and Content Manager at AVEVA, to talk about what happens after the initial hype fades. Matt unpacks how his team recognized when their program was coasting and the smart moves they made to reset, re-engage, and reignite interest across the organization.From stakeholder education and tone-of-voice testing to gamification and the magic of micro-communities, Matt shares exactly how they're turning quiet participants into energized advocates. Whether you're mid-cycle in your own program or just planning ahead, this episode is full of ideas you'll want to borrow.Hot Topics:What the “motivation dip” is and how to overcome itThe metrics Matt's team uses to track success and spot red flagsHow they're using gamification and regional champions to spark engagementWhy building an internal community is their next big move

La voix des salariés n'a jamais été aussi précieuse. Aujourd'hui, ce n'est plus uniquement aux marques de parler, ce qui fait la différence ce sont les individus. Et c'est là qu'entre en jeu l'employee advocacy.Dans cet épisode, on va voir :• Ce qu'est réellement l'employee advocacy et pourquoi il est devenu indispensable,• Comment engager vos collaborateurs de manière naturelle et efficace,• Comment structurer un programme solide et mesurable,• Et surtout, comment en faire un levier durable de croissance et de notoriété.---------------

Créer un média de marque sans parler de sa marque, c'est le pari audacieux de Matera.Amandine Peyre est Head of Brand chez Matera, une scale-up qui a révolutionné la gestion immobilière en proposant un écosystème complet autour du logement : syndic, gestion locative et transaction.En quelques années, Matera est passée de 30 à 200 employés et a dû adapter sa stratégie de contenu pour toucher une cible de plus en plus large et diversifiée.Dans cet épisode, Amandine nous dévoile comment la marque a construit sa stratégie de contenu à plusieurs voix :le personal branding du CEO, Raphaël Di Meglio, qui prend la parole sur LinkedIn quand il a des opinions tranchées à partager,une page LinkedIn d'entreprise qui met en avant les talents de Matera et leurs passions personnelles,un programme d'Employee Advocacy avec des ambassadeurs motivés issus de différentes équipes,et surtout, le lancement d'un média à part entière, "L'ordre du jour", avec sa propre identité et sa neutralité journalistique.Ce média ne parlera pas (ou très peu) de Matera, mais se consacrera à démocratiser les sujets autour du logement avec une approche journalistique et sociétale. Une stratégie ambitieuse pour renforcer la considération de marque plutôt que la notoriété.Découvrez comment Amandine et son équipe ont construit ce projet, de la ligne éditoriale à la stratégie de distribution, en passant par l'incarnation du média.Bonne écoute !N'hésitez pas à mettre 5 étoiles si l'épisode vous a plu !—Où retrouver Amandine ? https://www.linkedin.com/in/amandine-peyre/Où retrouver Tifany ? https://www.linkedin.com/in/tifany-clemenceauDécouvrir Matera : https://www.matera.eu/fr–Pour travailler avec moi → https://tifanyclemenceau.comJe vous accompagne à générer des opportunités sur LinkedIn :Option 1 - Ghostwriting pour CEO d'entreprise à partir de 20 salariés.Option 2 - Formation d'équipe sur-mesure à partir de 4 collaborateurs formés.—TIMECODE00:00 - Introduction et présentation d'Amandine Peyre, Head of Brand chez Matera03:08 - Présentation de Matera04:42 - Les différentes cibles de Matera et leur évolution07:33 - La stratégie multicanale pour toucher ces différentes cibles09:47 - Le personal branding du CEO Raphaël Di Meglio13:40 - La stratégie de la page LinkedIn de Matera16:46 - Le programme d'Employee Advocacy21:19 - Le lancement d'un média de marque "L'ordre du jour"25:18 - Construction de la ligne éditoriale du média31:16 - Les formats de contenu du média34:21 - La stratégie de distribution du contenu36:07 - L'incarnation du média par Clémence, journaliste37:50 - Le lien entre le média et la marque Matera41:59 - L'utilisation de l'IA chez Matera

In this episode, Melissa Heidmiller from Procore discusses the evolution of their employee advocacy program. From switching advocacy tools to starting onboarding again, she outlines the strategies that have led to measurable results.Learn how Procore utilized its new employee advocacy platform and how it's connected advocacy to personal and professional development, encouraging employees to be active advocates on LinkedIn and beyond. Melissa also shares success stories, including how its annual conference, Groundbreak, drove massive engagement on social media, surpassing past years' results.Key Topics Discussed:Building and scaling employee advocacy at ProcoreHow to align employee advocacy with business goalsEngaging employees through personal branding and career growthUsing events like Groundbreak to boost employee social sharingThis episode is packed with actionable tips for anyone looking to build or refine an employee advocacy program.Grab your free copy of Bradley Keenan's book Employee Advocacy: 101 Cheat Codes here.#EmployeeAdvocacy #MarketingPodcast #BrandEngagement #EmployeeEngagement #SocialMediaMarketing #PersonalBranding

What do you get when you mix employee advocacy with the World Cup? A social media competition so engaging that even the self-proclaimed “I'm not a social media person” types are asking to join in.In this episode, we go Behind the Post with Gustavo Mazzocchi, Global Social Media Manager at BioCatch, who takes us on a wild ride through the Social Media World Cup, an 11-month internal employee advocacy competition. From dramatic football-themed announcements (yes, an actual football was thrown during the CMO's company kickoff presentation) to gamified incentives and tiers like “lucky strikers” and “team players,” Gus shares the structure and strategy that got over half the company involved.Once your employee advocacy program is off the ground, competitions like this are the secret to keeping momentum high, participation strong, and your people genuinely excited to post. If you're looking for creative ways to ignite advocacy and keep your employees posting week after week, this one's for you.Hot Topics:How to gamify employee advocacy (and keep it fair + inclusive!)Why themed competitions spark engagement (and how to plan them)Tips to turn that “I'm not a social media person” into your next top advocateHow BioCatch tracks success with 200+ active advocates across regions

In this episode, we sit down with Khalid El Khatib, the Chief Marketing Officer of Consumer Reports, one of America's most trusted and oldest consumer advocacy organizations. Khalid unpacks how he's transitioning Conaumer Reports from a “publisher” mindset to a platform strategy that emphasizes product-led growth, user-centric advocacy, and yes, the iconic lab testing (including a cat-hair-laden robotic vacuum test).One of the key takeaways here is how community can be a company's competitive moat, and how bringing in fresh digital tactics doesn't have to mean losing an 88-year legacy of credibility. Another recurring theme is the intergenerational aspect of CR's brand story - how do you engage a loyal but aging membership and a new crop of digitally native consumers at the same time? If you've ever wondered how to future-proof an institution while staying true to its roots, then this conversation is for you!Watch the video version of this podcast on Youtube ▶️: https://youtu.be/K-OrSj6ioiA          

Lizzi Goldmeier is a versatile B2B & B2G marketer for global technology companies. Her comprehensive go-to-market programs integrate demand generation tactics while promoting brand integrity for complex technologies in highly regulated industries, such as fintech, fraud and risk mitigation, and physical security. She is passionate about driving trust and credibility for sensitive, business-critical solutions that are anything but plug-and-play. Individually and collaboratively with cross-functional teams, she develops, adapts, and executes strategies that drive measurable global growth. Website: https://www.briefcam.com/  LinkedIn: https://www.linkedin.com/in/lizzi-goldmeier-59774551/ YouTube: https://www.youtube.com/user/BriefCamVS  Facebook: https://www.facebook.com/BriefCamVS/    Andra Rubinstein brings over a decade of marketing expertise with a focus on product marketing, growth marketing and brand marketing, coupled with a rich multidisciplinary background. Alongside her deep understanding of the startup ecosystem, she draws on knowledge from the media world and experience in diverse industries, allowing her to approach challenges from multiple angles. In recent years, she has worked closely with early-stage startups, helping them prepare for funding rounds and scale effectively. Now consulting startup leaders on both professional strategies and company growth, she is fully transitioning into the venture capital world, applying her unique blend of skills to support startups and investors alike. Website: https://www.alrinc.com/  LinkedIn: https://www.linkedin.com/in/andralungurubinstein/ YouTube: https://www.youtube.com/channel/UC8LscWJbpvVAK0S6DRpvI4Q?view_as=subscriber  Instagram: https://www.instagram.com/alr_inc/  Facebook: https://www.facebook.com/associatedlightingreps/    In this episode, we discuss effective marketing strategies, AI marketing tools, and video intelligence with Lizzi and Andra.   Apply to join our marketing mastermind group: https://notypicalmoments.typeform.com/to/hWLDNgjz   Follow No Typical Moments at: Website: https://notypicalmoments.com/ LinkedIn: https://www.linkedin.com/company/no-typical-moments-llc/ YouTube: https://www.youtube.com/channel/UC4G7csw9j7zpjdASvpMzqUA Instagram: https://www.instagram.com/notypicalmoments Facebook: https://www.facebook.com/NTMoments

Lizzi Goldmeier is a versatile B2B & B2G marketer for global technology companies. Her comprehensive go-to-market programs integrate demand generation tactics while promoting brand integrity for complex technologies in highly regulated industries, such as fintech, fraud and risk mitigation, and physical security. She is passionate about driving trust and credibility for sensitive, business-critical solutions that are anything but plug-and-play. Individually and collaboratively with cross-functional teams, she develops, adapts, and executes strategies that drive measurable global growth. Website: https://www.briefcam.com/  LinkedIn: https://www.linkedin.com/in/lizzi-goldmeier-59774551/ YouTube: https://www.youtube.com/user/BriefCamVS  Facebook: https://www.facebook.com/BriefCamVS/    Andra Rubinstein brings over a decade of marketing expertise with a focus on product marketing, growth marketing and brand marketing, coupled with a rich multidisciplinary background. Alongside her deep understanding of the startup ecosystem, she draws on knowledge from the media world and experience in diverse industries, allowing her to approach challenges from multiple angles. In recent years, she has worked closely with early-stage startups, helping them prepare for funding rounds and scale effectively. Now consulting startup leaders on both professional strategies and company growth, she is fully transitioning into the venture capital world, applying her unique blend of skills to support startups and investors alike. Website: https://www.alrinc.com/  LinkedIn: https://www.linkedin.com/in/andralungurubinstein/ YouTube: https://www.youtube.com/channel/UC8LscWJbpvVAK0S6DRpvI4Q?view_as=subscriber  Instagram: https://www.instagram.com/alr_inc/  Facebook: https://www.facebook.com/associatedlightingreps/    In this episode, we discuss effective marketing strategies, AI marketing tools, and video intelligence with Lizzi and Andra.   Apply to join our marketing mastermind group: https://notypicalmoments.typeform.com/to/hWLDNgjz   Follow No Typical Moments at: Website: https://notypicalmoments.com/ LinkedIn: https://www.linkedin.com/company/no-typical-moments-llc/ YouTube: https://www.youtube.com/channel/UC4G7csw9j7zpjdASvpMzqUA Instagram: https://www.instagram.com/notypicalmoments Facebook: https://www.facebook.com/NTMoments

Invitée : Laetitia Pham, Consultante marketing, Leader & Employee Advocacy, Ghostwriter B2B, Fondatrice de la newsletter “Corpo mais pas trop”Dans cet épisode du podcast Marketing B2B, j'interviewe Laetitia Pham, experte en ghostwriting corporate et fondatrice de la newsletter "Corpo mais pas trop". Nous explorons l'importance de la prise de parole des dirigeants sur LinkedIn. Laetitia partage son parcours, de sa carrière bancaire à sa passion pour l'écriture, et comment elle aide les dirigeants à optimiser leur présence sur cette plateforme. Nous discutons des avantages du leader advocacy, de la nécessité de publier régulièrement, et des erreurs courantes à éviter. Laetitia conseille sur les types de contenus à privilégier et décrit son processus de ghostwriting, soulignant la collaboration et la confiance avec ses clients. Cet épisode regorge de conseils pratiques pour les dirigeants souhaitant se démarquer sur LinkedIn.Au menu de cette conversation entre Guilhem et Mony :0:04 Introduction 1:27 Importance du Leader Advocacy2:52 Stratégie de Contenu sur LinkedIn4:13 Rythme de Publication et Engagement7:58 Erreurs Fréquentes en Leadership10:00 Formats de Postes Efficaces14:07 Importance de la Présence Régulière15:31 Investissement du Dirigeant17:37 Processus de Ghostwriting19:35 Outils de Rédaction21:36 Mesurer le Succès sur LinkedIn24:05 Prospection sur LinkedIn25:13 Conclusion et Ressources supplémentairesRéférences :LinkedIn de Laetita:https://www.linkedin.com/in/laetitiapham/Newsletter “Corpo mais pas trop”:  https://corpomaispastrop.substack.com/ --⚡ Connecte-toi à Mony⁠ ⁠⁠⁠⁠ici⁠⁠⁠⁠⁠.Je suis Mony Chhim et je suis freelance LinkedIn Ads pour entreprises B2B (45+ clients accélérés)

Lewis and Elliot welcome Brad Nevin, the driving force behind Nissan's global employee advocacy program, to discuss how he built and scaled an advocacy initiative with real impact.Brad shares how Nissan went from a pilot to a full-scale global strategy. He dives into the biggest challenges, how different markets operate worldwide, and the key tactics that keep employees engaged. Plus, he reveals the measurable success of the program and what the future of employee advocacy looks like for 2025 and beyond.Key Topics Discussed: How Nissan built and scaled its employee advocacy program globallyThe biggest challenges & how to overcome themStrategies for keeping employees engaged long-termThe impact of advocacy on brand visibility & LinkedIn presenceWhat the future holds for employee advocacy in 2025 & beyondIf you're looking for practical strategies to build or scale an employee advocacy program, this episode is a must-listen!Grab your free copy of Bradley Keenan's book here.#MarketingPodcast #EmployeeAdvocacy #SocialMediaMarketing #EmployerBranding #BrandEngagement

Lewis and Elliot welcome Sarah Ruzgar O'Connell, Global Head of Communications at Awin, to discuss the evolution of employee advocacy and how brands can keep their advocacy programs relevant and on top of industry trends.Sarah shares Awin's approach to integrating advocacy into company culture, the role of leadership in driving adoption, and how to keep employees engaged long-term. Sarah also shares the impact of LinkedIn's evolution, gamification, and key strategies for ensuring advocacy remains a priority.Key Topics Discussed:The evolution of employee advocacy and what it means for brandsHow Awin has integrated advocacy into their company culture The role of leadership in driving engagementEnsuring advocacy programs remain effective and sustainableCheck out this special episode if you're looking for practical strategies to enhance your employee advocacy program.Get your free Employee Advocacy Benchmark Report here: https://dsmn8.com/employee-advocacy-benchmarks-report/ #MarketingPodcast #EmployeeAdvocacy #SocialMediaMarketing #EmployerBranding #BrandEngagement

Can LinkedIn truly revolutionise your sales strategy? Join me and LinkedIn expert Mic Adam as we challenge the misconception that this powerful platform is just about connections and job hunting.   Discover how setting clear objectives and measuring outcomes can transform LinkedIn into a potent tool for achieving business goals. We redefine what it means to be a power user, highlighting the importance of leveraging LinkedIn's full capabilities to achieve tangible results. By aligning your LinkedIn activity with specific objectives, you can turn what seems like a mere networking site into a cornerstone of your sales strategy.   In our conversation, we unravel the potential of employee advocacy and how it can elevate both personal and company reputations. We tackle the common fears and misconceptions surrounding employee advocacy, offering practical steps to encourage authentic engagement.   From reposting company-approved content to developing original posts, we discuss strategies that can empower employees to become genuine brand ambassadors.   We also explore the crucial role of C-suite executives in setting the tone and leading by example, emphasising the impact their participation can have on the company's overall image.   Finally, we address the power of content creation and collaboration in sales. Mic shares practical exercises to build confidence in content creation and the significance of video content in establishing authentic relationships.   This episode is packed with actionable insights and expert advice to help you and your company thrive on LinkedIn.   --------- EPISODE CHAPTERS ---------   (0:00:00) - Maximising LinkedIn as a Tool LinkedIn is a powerful tool for sales professionals to achieve business objectives by setting clear goals and leveraging its full potential.   (0:03:21) - Employee Advocacy on LinkedIn Redefining leads and utilising LinkedIn for business objectives, including employee advocacy and challenges faced.   (0:11:13) - Elevating Company Reputation Through Content C-suite executives' hesitations in sharing content can be overcome by effective communication, leveraging client interactions, and avoiding control.   (0:24:58) - Advancing Employee Advocacy on LinkedIn Building confidence in content creation through reposting, personalised posts, and video for authenticity and relationship-building.    Connect with Mic:  https://www.linkedin.com/in/micadam/   Follow me: https://linktr.ee/fredcopestake   Take the  Collaborative Selling Scorecard https://collaborativeselling.scoreapp.com/   Watch this episode on YouTube https://youtu.be/jr01T_Jl59Y  

This episode features Lewis and Elliot in conversation with Roy Sexton, Director of Marketing at Clark Hill Law. They discuss how the firm launched, scaled, and now manages an employee advocacy program in a regulated industry.Roy shares his expertise in overcoming legal pushback, training employees, and building internal excitement for the program. From real-world wins to valuable lessons, Roy's story will inspire anyone managing or planning an advocacy initiative.Key Topics Discussed:Overcoming challenges in regulated industries.The power of internal training.Keeping engagement alive.Clark Hill's real-world journey as they set up, launched, scaled, and managed their thriving employee advocacy program.Check out this special episode for lessons learned that can inspire your own employee advocacy efforts.Connect with the hosts on LinkedIn:Lewis - https://www.linkedin.com/in/lewis-gray-dsmn8/Elliot - https://www.linkedin.com/in/elliot-elsley/Roy - https://www.linkedin.com/in/royesexton/#MarketingPodcast #EmployeeAdvocacy #SocialMediaTips #DigitalMarketing

With 84% of job seekers saying a company's reputation is essential to their decision, authentic employee advocacy is a vital tool for brand impact (Glassdoor).As an employer branding leader, you know the importance of creating an authentic brand story that resonates inside and outside your organisation. Join Tribal Impact's Sarah Goodall and Vineet Tandon, Global Leader of Talent Marketing at HCLTech and India's only Musical Motivational Speaker, for an inside look at how HCLTech has built and scaled its successful advocacy program. 

In this episode of The Profitable Christian Business Podcast, we're joined by Britta Blanski, a Minnesota native who's made her home in Bologna, Italy, and built a thriving LinkedIn consulting business, Britta June and Co. Britta shares her journey of blending immersive cultural experiences with digital strategy to help businesses and individuals unlock the power of LinkedIn. Key Topics Discussed: How storytelling can elevate your personal brand on LinkedIn. The importance of finding your unique voice and confidently sharing it. Tips for leveraging LinkedIn for employer branding, employee advocacy, and marketing. Insights into the differences between Christian faith practices in Italy versus the U.S. How Britta integrates faith into her work and personal life. Whether you're a business owner looking to stand out online or someone who wants to learn how to navigate LinkedIn effectively, this episode is packed with actionable tips and inspiring insights. Connect with Britta: Instagram: @brittajunec LinkedIn: Britta Blanski Website: brittajuneandco.com Podcast: The LinkedIn Lab Tune in and discover how to confidently share your story and build an authentic network that aligns with your values and goals!

Join Lewis Gray and Elliot Elsley as they chat with Jordan Tenenbaum, Head of Social Media at Talkdesk. In this episode, Jordan reveals the secrets behind Talkdesk's highly successful employee advocacy program and corporate social media strategy.Key Topics Discussed:Why LinkedIn is the go-to platform for employee advocacy and how you can elevate both your company's brand and your personal brand.How employee advocacy can empower your team to amplify their brand visibility with real-life examples from Talkdesk.Innovative techniques for motivating employees to participate in their employee advocacy program and scaling social media efforts.If you're managing an employee advocacy program or looking to start one, this episode is packed with insights to help you succeed.Don't forget to download the free Employee Advocacy Benchmark Report: here.#EmployeeAdvocacy #SocialMediaTips #MarketingSuccess #LinkedInInsights #CorporateBranding

Launching an employee advocacy program might seem like a challenging task—but what if you could kick-start a pilot in just 10 days? We're back with a bonus episode of Behind the Post, and this time, host Alina Dallal is giving you a peek into the conversations that take place in the Oktopost marketing room! Jennifer Gutman, Oktopost's Director of Product and Customer Marketing, breaks down a proven 10-day roadmap to launching an employee advocacy pilot that will not only engage your team but also deliver results that grab your leadership's attention. From gaining employee buy-in to crafting an internal communications plan, training your advocates, and measuring success, Jennifer shares actionable insights and best practices every marketer needs to know. You'll also learn how to foster excitement among employees, leverage internal champions, and build FOMO around your program—ensuring it grows into a sustainable, organization-wide initiative. Plus, Jen dives into her tried-and-true strategies for empowering employees to confidently share content, build their personal brands, and amplify your company's voice on social media. If you're looking to prove the value of employee advocacy in your organization, this episode is your blueprint for a successful launch. Hot Topics: Why employee advocacy is essential for B2B brands How to select and onboard the right employees for your pilot program Creative ways to generate excitement and sustain engagement over time Measuring pilot success and securing leadership buy-in for a company-wide rollout

Send us a textNo more headaches with trying to manage your global workforce, compliantly hire and pay employees with Deel.comI sit down with Robyn Hartley, founder of Paper Kite Media, to discuss her passion for advocacy strategies in B2B marketing. Robyn shares her insights into navigating the buyer's journey, engaging both internal employees and external influencers, and creating effective advocacy programs that drive real results. We discuss the importance of selecting the right influencers, overcoming barriers to employee engagement, and setting realistic timelines for success. Whether you're looking to build community engagement or measure advocacy ROI, this conversation offers a clear roadmap for making advocacy a cornerstone of your B2B marketing strategy.Subscribe and leave a rating to stay updated with the latest startup founders in Europe.Reach your ideal target audience with B2BPodPros: https://www.b2bpodpros.comConnect with Eric on LinkedIn: https://www.linkedin.com/in/ericmelchor/Previous guests include: Arvid Kahl of FeedbackPanda, Andrei Zinkevich of FullFunnel, Scott Van den Berg of Influencer Capital, Buster Franken of Fruitpunch AI, Valentin Radu of Omniconvert, Evelina Necula of Kinderpedia, Ionut Vlad of Tokinomo, Diana Florescu of MediaforGrowth, Irina Obushtarova of Recursive, Monika Paule of Caszyme, Yannick Veys of Hypefury, Laura Erdem of Dreamdata, and Pija Indriunaite of CityBee. Check out our four most downloaded episodes: From Uber and BCG to building a telehealth for pets startup with Michael Fisher From Starcraft Player to Maximizing Customer Lifetime Value with Valentin Radu Revolutionizing Parent-Teacher Communication with Kinder...

*No more headaches with trying to manage your global workforce, compliantly hire and pay employees with Deel.com (https://bit.ly/3YlM6g6)* In this episode of the Bringing the Human Back to Human Resources podcast, Traci concludes our layoff series with Dan Goodman, founder of Dan Goodman Employment Advisory (DGEA). They explore the "counter to HR" perspective on layoffs, severance negotiations, and employee rights during termination. Guest: Dan Goodman Dan Goodman is the founder of Dan Goodman Employment Advisory (DGEA), launched in February 2023. He has successfully helped over 1,800 people during critical interactions with their employers. With over 30 years of experience in corporate America, including senior positions in cybersecurity, enterprise software, and executive consulting, Dan combines his extensive experience, empathy, and business acumen to help employees navigate workplace challenges. Key Topics Discussed: 1. (00:01) Introduction to the concept of "Counter HR" 2. (13:23) The true purpose of HR and employee advocacy 3. (24:46) How companies handle system access during terminations 4. (29:41) The truth about performance improvement plans (PIPs) 5. (37:51) Understanding severance agreement review periods 6. (40:25) Changes to non-disparagement agreements in severance Highlights: * Companies often misrepresent severance as a favor rather than a negotiation * Transparency is crucial in employer-employee relationships * Performance improvement plans are frequently misused as exit tools * Employees over 40 have specific rights regarding severance agreement review * The National Labor Relations Board's 2023 ruling on non-disparagement agreements * The importance of treating departing employees with dignity and respect Connect with Dan Goodman: * Website: DanGoodmanEA.com * LinkedIn: Dan Goodman - Posts daily at 8:23 AM and 6:53 PM Connect with Traci: * https://linktr.ee/HRTraci Visit our website: https://HRTraci.com Thank you for joining us for our layoff series! If you found our conversation valuable, please take a moment to rate our podcast. Your feedback helps us grow and reach more listeners who are passionate about human resources and leadership. Don't forget to subscribe, leave a comment, and give this episode a

This conversation features an interview with Hilke Schellman, author of "The Algorithm: How AI Decides Who Gets Hired, Monitored, Promoted, Fired, and Why We Need to Fight Back Now." The host, Nola Simon, shares her personal experiences and concerns about AI in hiring processes, which led her to Schellmann's work. Key points discussed include: The increasing use of AI in hiring processes, especially for high-turnover positions. Potential biases and inaccuracies in AI hiring tools, such as: Favoring certain names or keywords unrelated to job performance Misinterpreting data and making incorrect inferences Potentially replicating existing workforce inequities Lack of transparency and oversight in AI hiring systems, with many companies unaware of how their tools actually make decisions. The need for thorough testing and scrutiny of AI hiring tools to ensure fairness and effectiveness. Concerns about how AI might disadvantage certain groups, including immigrants, non-native English speakers, and those with speech differences. The tension between efficiency in hiring processes and finding the most qualified candidates. The importance of accountability and responsible use of AI in hiring practices.   Key Questions Raised: - How accurate and fair are AI hiring tools really? - What data are these systems using to make decisions? - How can job seekers know if AI is being used to evaluate them? - Are companies doing enough due diligence on the AI tools they use? - How can we ensure AI doesn't perpetuate existing biases in hiring? Action Steps for Employers: 1. Thoroughly test any AI hiring tools before implementation 2. Regularly audit AI systems for biases and inaccuracies   3. Maintain human oversight and don't rely solely on AI rankings 4. Prioritize finding qualified candidates over speed of hiring 5. Be transparent with candidates about use of AI in hiring process Action Steps for Job Seekers: 1. Be aware that AI may be used to evaluate your application 2. Focus on clearly communicating relevant skills and experience 3. Consider how AI might interpret information on your resume 4. Prepare for potential AI-powered video interviews 5. Advocate for transparency in hiring processes Key Takeaways: - AI hiring tools often have hidden biases and flaws - More scrutiny and testing of these systems is urgently needed - Job seekers have little visibility into how they're being evaluated - Companies need to balance efficiency with fairness and accuracy - Human oversight remains crucial in hiring processes Hilke Schellmann, is an Emmy award winning investigative reporter and assistant professor of journalism at New York University. As a contributor to The Wall Street Journal and The Guardian, Schellmann writes about holding artificial intelligence (AI) accountable. In her book, The Algorithm: How AI Decides Who Gets Hired, Monitored, Promoted, and Fired, And Why We Need To Fight Back (Hachette), she investigates the rise of AI in the world of work. Drawing on exclusive information from whistleblowers, internal documents and real‑world tests, Schellmann discovers that many of the algorithms making high‑stakes decisions are biased, racist, and do more harm than good.  Her four part investigative podcast and print series on AI and hiring for MIT Technology Review was a finalist for a Webby Award. Her documentary Outlawed in Pakistan, which played at Sundance and aired on PBS FRONTLINE, was recognized with an Emmy, an Overseas Press Club, and a Cinema for Peace Award amongst others. In her investigation into student loans for VICE on HBO, she uncovered how a spigot of easy money from the federal government is driving up the cost of higher education in the U.S. and is even threatening the country's international competitiveness. The documentary was named a 2017 finalist for the Peabody Awards. A former Director of Video Journalism at Columbia University's Graduate School of Journalism, Schellman also spearheaded video coverage as a Multimedia Reporter for the New York section of The Wall Street Journal. Her work has appeared in several publications including The New York Times, VICE, HBO, PBS, TIME, ARD, ZDF, WNYC, National Geographic, The Guardian, Glamour, and The Atlantic.  Schellmann's work has been generously supported by the Patrick J. McGovern Foundation, MIT Knight Science Fellowship, The Pulitzer Center AI Accountability Network and the NYU Journalism Venture Capital Fund   Hilke Schellmann - Author of "The Algorithm" - Hachette Book Group | LinkedIn THE ALGORITHM • Now On Sale From Hachette Books Citations: [1] https://ppl-ai-file-upload.s3.amazonaws.com/web/direct-files/15878539/8ba935a9-b4e2-401e-9acf-488cf223410e/paste.txt

Épisode 1209 : On est presque en 2025, l'Employee Advocacy n'est pas un concept nouveau et pourtant personne ne se lance ! On profite de cet épisode pour vous parler des avantages de ce programme !Raison 1 : L'employee Advocacy augmente la portée de la marqueVos employés ont leurs propres réseaux sociaux. En les mobilisant, vous pouvez considérablement élargir la diffusion de vos messages et toucher un public plus large et diversifié.—Raison 2 : L'employee Advocacy renforce la confiance et la crédibilité de la marqueLes messages partagés par les employés sont perçus comme plus authentiques et fiables que les communications de marque traditionnelles, ce qui renforce la confiance du public envers votre entreprise._Raison 3 : L'employee Advocacy génère des leads et des opportunités commercialesLes prospects sont plus susceptibles de répondre positivement à une communication provenant d'un employé qu'ils connaissent ou avec lequel ils partagent une connexion, ce qui peut accélérer le processus de conversion.Encore mieux, l'employee advocacy permet la génération de leads de meilleure qualitéLes leads obtenus via les réseaux personnels des employés sont souvent de meilleure qualité car ils proviennent de recommandations et de relations existantes, —Raison 4 : L'employee Advocacy permet de fidéliser ses clientsLes employés qui interagissent avec les clients sur les réseaux sociaux humanisent l'entreprise. Ces interactions personnelles créent des liens plus profonds et une connexion émotionnelle avec les clients, ce qui augmente leur fidélité.—Raison 5 : L'employee Advocacy améliore la culture d'entrepriseParticiper activement à la promotion de l'entreprise peut accroître le sentiment d'appartenance et la motivation des employés, favorisant ainsi un environnement de travail plus positif._L'employee Advocacy pour améliorer la communication interne : Ce programme encourage une meilleure communication et collaboration entre les pôles de l'entreprise et renforce la cohésion de l'équipe.—Raison 6 : L'employee Advocacy permet de réduire les coûts marketing En exploitant les réseaux de vos employés, vous pouvez diminuer les dépenses liées aux publicités payantes et aux campagnes marketing traditionnelles.—Raison 7 : L'employee Advocacy est un véritable avantage concurrentiel En lançant un programme dès maintenant, vous prenez de l'avance sur les concurrents qui n'ont pas encore adopté cette approche, ce qui peut se traduire par une part de marché accrue.Retrouvez toutes les notes de l'épisode sur www.lesuperdaily.com ! . . . Le Super Daily est le podcast quotidien sur les réseaux sociaux. Il est fabriqué avec une pluie d'amour par les équipes de Supernatifs. Nous sommes une agence social media basée à Lyon : https://supernatifs.com. Ensemble, nous aidons les entreprises à créer des relations durables et rentables avec leurs audiences. Ensemble, nous inventons, produisons et diffusons des contenus qui engagent vos collaborateurs, vos prospects et vos consommateurs. Hébergé par Acast. Visitez acast.com/privacy pour plus d'informations.

No budget for LinkedIn Ads? No worries. In this episode we look at the top organic strategies for LinkedIn Marketers in 2025.  Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days.  https://i.mtr.cool/NEDXVZ Key moments in this episode: 00:00 Crushing LinkedIn in 202504:44 LinkedIn Content Planning07:29 LinkedIn for business foundations10:05 Employee Advocacy on LinkedIn14:39 Thought Leadership on LinkedIn18:41 Upcoming Episodes   ABOUT MICHELLE J RAYMONDMichelle J Raymond is an international LinkedIn™️ B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn™️ and let her know you are part of the community of podcast listeners.  Connect with Michelle J Raymond on LinkedIn™️ - https://www.linkedin.com/in/michellejraymond/ B2B Growth Co offers LinkedIn™️ Training for teams to build personal and business brands and a LinkedIn™️ Profile Recharge service for Founders/CEOs. Book a free intro call to learn more  - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/ Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond #LinkedIn #ContentMarketing #B2BMarketing

Andy Goram sits down with Kristina Vaneva, author of Beyond Employee Engagement, to explore how businesses can go beyond traditional employee engagement strategies to build lifelong employee advocates. Kristina shares actionable insights on how to create an effective employee advocate programme that seamlessly integrates into every stage of the employee journey—from onboarding to career development and beyond. Discover the benefits of empowering your team to become authentic employee advocates and how a well-structured employee advocacy program can boost brand loyalty and trust. Learn the steps to build a program that works, the challenges you'll face, and the long-term impact advocacy can have on both your company and your employees. If you're looking to strengthen your employee engagement efforts and foster genuine loyalty, this episode is packed with valuable tips that can transform your approach. Tune in to learn how to create a culture where your people don't just work for you—they work with you, promoting your brand long after they've moved on. ----more---- Key Takeaways True employee advocacy is rooted in genuine employee engagement Successful employee advocacy requires more than just goodwill For an employee advocate programme to thrive, leaders must actively buy in and commit to it Employee advocacy doesn't have to end when employees leave the company ----more---- Key Moments The key moments in this episode are: 00:01:10 - What is Employee Advocacy? Why Does It Matter? 00:08:23 - The Benefits of Employee Advocate Programmes for Businesses 00:09:04 - How to Build an Effective Employee Advocate Programme 00:25:11 - Employee Engagement and Its Role in Advocacy 00:35:41 - Challenges in Building an Employee Advocate Programme 00:28:26 - Long-Term Benefits of Employee Advocates After They Leave 00:44:41 - Sticky Notes & Close ----more---- Join The Conversation Find Andy Goram on LinkedIn here Listen to the Podcast on YouTube here Follow the Podcast on Instagram here Follow the Podcast on Twitter here Follow the Podcast on Facebook here Check out the Bizjuicer website here Get a free consultation with Andy here Check out the Bizjuicer blog here Download the podcast here ----more---- Useful Links Follow Kristina Vaneva on LinkedIn here Find Kristina's website here Get Beyond Engagement here Visit Kristina's YouTube Channel here ----more---- Full Episode Transcript Get the full transcript of the episode here

Key takeaways from the Employee Advocacy Benchmark Report.Join us in our latest episode to explore eye-opening insights from our Employee Advocacy Benchmark Report. Lewis and Elliot highlight standout points from the report and discuss the role employee advocacy can in boosting brand visibility and engagement.Key Topics Discussed:Employees having formal social media training The surprising resistance to social media among employees and how to overcome it.How companies are using technology to streamline their employee advocacy efforts.The best departments to start with for employee advocacy.Download your free copy of the report: here.#EmployeeAdvocacy #SocialMediaMarketing #EmployeeEngagement #BenchmarkReport 

The benefits of employee advocacy are well known, but LinkedIn is making a change that will limit how this works on the platform. To make sure your business is prepared let's go through the changes and alternatives for your business.  Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days.  https://i.mtr.cool/NEDXVZ Key moments in this episode: 00:00 LinkedIn Announcement03:20 The My Company and Employee Advocacy Tabs on LinkedIn04:49 The Impact of Removing These Features06:18 Exploring Alternatives for Employee Advocacy08:27 Cost-Effective Solutions for Small Businesses09:47 Planning for LinkedIn Success in 2025 For more details - https://www.linkedin.com/help/linkedin/answer/a6836874?hcppcid=search ABOUT MICHELLE J RAYMONDMichelle J Raymond is an international LinkedIn™️ B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn™️ and let her know you are part of the community of podcast listeners.  Connect with Michelle J Raymond on LinkedIn™️ - https://www.linkedin.com/in/michellejraymond/ B2B Growth Co offers LinkedIn™️ Training for teams to build personal and business brands and a LinkedIn™️ Profile Recharge service for Founders/CEOs. Book a free intro call to learn more  - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/ Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond #LinkedIn #EmployeeAdvocacy #LinkedInForBusiness  

In this episode, Lewis Gray and Elliot Elsley are joined by Dentsu Benelux employee advocacy lead Maike Jansen. Together, they dive into the importance employee advocacy plays in maintaining brand consistency, safety, and suitability on social media.Maike shares real-world examples and proven strategies for managing employee-generated content, navigating intellectual property risks, and addressing security concerns across regulated and non-regulated industries. Learn how leading organizations ensure their brand message remains strong, safe, and authentic with the right tools, guidelines, and training.Resources:https://dsmn8.org/free-healthcheck-s3ep6https://dsmn8.org/Free-Social-Template Connect with us:Join the DSMN8 community: https://www.linkedin.com/in/lewis-gray-dsmn8/Connect with Lewis: https://www.linkedin.com/in/lewis-gray-dsmn8/ Connect with Elliot: https://www.linkedin.com/in/elliot-elsley/Connect with Maike: https://www.linkedin.com/in/maikejansen/This episode is brought to you by https://dsmn8.org/website #EmployeeAdvocacy #BrandConsistency #SocialMedia #BrandMessage #SocialMediaStrategy #EmployeeContent #AdvocacyProgram 

The Employee Advocacy & Influence Podcast is back with a special guest! In this episode, discover the top 5 ways to boost employee engagement when running an employee advocacy program.Elliot shares valuable insights from his experience as the Director of Customer Success at DSMN8. He reveals how employee advocacy program managers can nurture their programs and unleash the competitive nature of leadership teams to ensure consistent participation.Lewis explains a mistake he made and how speaking to one employee led to a shift in content strategy that skyrocketed engagement.Plus, find out which group of advocates are the MOST important to engage for employee advocacy success!Whether you're just launching your advocacy initiative or struggling to keep your team engaged, following these tips will enable you to build a thriving community of employee influencers and thought leaders.As mentioned in the episode, how to discover your ideal employee advocates: https://www.youtube.com/watch?v=2eD_nfg_SeM Learn more about DSMN8's Newsletter Feature: https://dsmn8.org/4d1geBnGet early access to the Employee Advocacy Benchmark Report:  https://dsmn8.org/3Tr8Fgx Employee Advocacy: 101 Cheat Codes by Bradley Keenan: https://dsmn8.org/3Zn3i5E

In this episode, I'm joined by Hassan, an expert in employer branding and employee engagement, to discuss how to create authentic employee advocacy programsgrammes that truly engage employees.  We explore the importance of authenticity, the challenges of scaling, and practical strategies for turning your workforce into genuine brand advocates.  Whether you're in a small business or a global company, this conversation offers valuable insights you won't want to miss.

Curious about transforming your employees into brand ambassadors and social selling superheros?In this episode of Beyond Social, hosts Vitaly Veksler and Reggie Azevedo delve into the fascinating worlds of employee advocacy and social selling. Discover the secrets to leveraging your team's social presence to amplify your brand's reach and drive sales. Learn how to seamlessly integrate advocacy and selling strategies, whether you're in real estate, automotive, insurance, or any industry where personal connections matter.Join us as we explore practical tips on setting up a successful employee advocacy program, staying compliant, and measuring earned media value against overspending on awareness marketing. Vitaly and Reggie will underscore ways to foster a culture of authentic advocacy and social selling that's not just effective but also engaging for your employees so they feel part of the brand's success!Small business owner or part of a big corporation? This episode is jam-packed with actionable insights to level up your marketing strategy. Tune in and unlock the hidden potential of employee advocacy and social selling for your brand! Chapters:00:00 - intro00:40 - defining employee advocacy & social selling3:30 - real estate example4:15 - viewing agents as channels6:15 - amplification vs. amplifying a message related to selling6:45 - compliance9:10 - SMM tool & advocacy11:45 - earned media value15:35 - seeing your employees as judges16:50 - empower employees21:25 - final thoughts on social selling23:23 - outroAttribution Tools:https://amplitude.com/https://plausible.io/ Try Vista Social for FREE today Book a Demo Follow us on Instagram Follow us on LinkedIn Follow us on Youtube

The great debate continues. Where should you post on LinkedIn for maximum business results? Is the popular answer the right answer? You might be surprised.  Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days.  https://i.mtr.cool/NEDXVZ Key moments in this episode - 00:00 Introduction and Episode Overview 00:47 Should you post on LinkedIn Profile or LinkedIn Company Page? 01:25 Understanding the LinkedIn Algorithm 02:38 The Importance of LinkedIn Company Pages 03:39 Employee Advocacy and Content Creation Challenges 07:41 No One-Size-Fits-All Approach 07:57 Creating a LinkedIn Content Strategy 09:38 How post scheduling can help  12:25 Actionable Tips - LinkedIn Content Repurposing 14:36 Final wrap up ABOUT MICHELLE J RAYMOND Michelle J Raymond is an international LinkedIn™️ B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn™️ and let her know you are part of the community of podcast listeners.  Connect with Michelle J Raymond on LinkedIn™️ - https://www.linkedin.com/in/michellejraymond/ B2B Growth Co offers LinkedIn™️ Training for teams to build personal and business brands and a LinkedIn™️ Profile Recharge service for Founders/CEOs. Book a free intro call to learn more  - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/ Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond #LinkedIn #LinkedInContent

Is Ignoring Social Issues in Your Marketing, Sales, & Communication the Best Course of Action? Think Again!How do you navigate social media responsibly during racial conflicts, politics, social issues, hot topics as a business, leader, marketer, creator, social media or community manager?Many feel that what happens in the world doesn't impact their content calendar, marketing campaign, sales outreach, message tone, or method of distribution whatsoever in regards to their audience.That is completely wrong and furthest from the truth.From George Floyd (2020) to Sonya Massey (presently navigating) to the presidential election (again) to massive layoffs to oppressed people impacted in numerous places around the world and beyond as the list goes on and on…Just staying in your bubble because maybe you don't identify, relate, acknowledge, believe, or whatever the case may be and not adjusting or acknowledging anything in any way may seem like the best course of action. But is it?The people who buy from you, work for you, watch, read, or listen to your content, attend your events, invest in you, advocate for you, and give you attention may all be impacted by such things that may not necessarily relate directly to you on an individual level, company level, and so forth.We have to acknowledge that reality.And depending on things, make adjustments accordingly. Beyond The Episode Gems:• Learn More Starting Your Own Business With Amazon's Delivery Service Program• Start Creating Exceptional Sites & Business Solutions Using Wix Studios • Use The Same Recording Platform I Use For My Podcast, Try Riverside.fm For Free• Buy Troy's Book, Strategize Up: StrategizeUpBook.com• Discover All Podcasts On The HubSpot Podcast Network#####Support The Podcast & Connect With Troy: • Rate & Review iDigress: iDigress.fm/Reviews•  Follow Troy's LinkedIn @FindTroy• Get Strategy Solutions & Services: GrowWithTroy.com•  Follow Troy's Instagram @FindTroy

Ever wondered how to supercharge your brand's reach and credibility without breaking the bank? Spoiler alert: it's sitting right in your office! In this episode of Beyond Social, hosts Vitaly and Reggie uncover the hidden gem of employee advocacy. Imagine your employees turning into brand ambassadors, echoing your company's message far and wide, effortlessly reaching new audiences and boosting trust. Sounds like a dream? It's not—it's a strategy waiting to be tapped!Join Vitaly and Reggie as they demystify employee advocacy, from the simplicity of branded merch to the social media megaphone. They'll reveal the secret sauce to foster genuine advocacy—hint: it's all about trust and voluntary participation, not top-down mandates.Tune in to learn how to create a work culture where advocacy isn't just encouraged—it's contagious. Vitaly and Reggie will spill practical tips for measuring advocacy impact, leveraging tools like Vista Social to streamline efforts (Psst, it's in private beta—reach out if you're curious!), and sparking organic enthusiasm.Whether you're aiming to elevate your marketing game or cultivate a more engaged team, this episode is packed with insights and actionable advice. Don't miss out—hit play and transform your employees into your brand's biggest champions. Tune in! Try Vista Social for FREE today Book a Demo Follow us on Instagram Follow us on LinkedIn Follow us on Youtube

It's a common belief that the answer to poor (and getting worse) organic content reach from a company page is employee advocacy. So why are so many organisations getting it horribly wrong? That plus; The new video feed and how it impacts the videos we post. Multiple image posts - new dimensions Images on external links are shrinking and it really doesn't matter! An outrageous post of the week The New Video Feed I was chatting recently with Lynnaire Johnston about this new feed (she doesn't yet have it) and she made the valuable point that this new style of delivery might necessitate a change in the way a video is produced. Because the scroll has audio enabled (unlike in the normal feed) it puts more emphasis on the opening few seconds of the video and less emphasis on the words you type to accompany the post - these appear at the bottom of the video in this feed. This doesn't mean that you should worry less about the words because they still play an important role in the normal feed on both mobile and desktop (see image below). In addition, the new video feed appears to zoom in somewhat which creates an issue with text on the video or even captions if you add them yourself. How a video is displayed in 3 different feeds As a reminder, this video feed is only enabled once you tap on some video posst you see on the main mobile feed, at the moment this is only for about 40% of the videos I see in my feed. Once you are in this feed you can the scroll to see more videos and those videos all autoplay with sound. I suspect that LinkedIn will fix the zooming issue but that will probably take some time so it's worth ensuring your text does not go near the edges of your video for now. Multiple Image Posts The way images are displayed in a multi-image post is beginning to change as you can see here in these example of 2 and 3 image posts; LinkedIn™️ have provided this helpful document which can be downloaded here. I've had this change for a while but apparently more the majority of users are now seeing this in their feeds. Images On External Links LinkedIn™️ have announced that images on posts with external links are shrinking unless you sponsor (advertise) that post, in which case the image stays the same size as it has always been. Lots of people are up in arms about this! Why? External link posts are seen by very few people anyway so not seeing a larger or small image results in the same...it's not seen! OK I'm being a bit cynical there but honestly guys, have you not learnt yet?....don't post external links, unless you really have to. Employee Advocacy Earlier this year I was a panel member on stage at UpLift Live when a question about employee advocacy on LinkedIn was asked. My slightly cynical response was to state that asking employees to Repost or Like a company page post was not employee advocacy in any sense yet that is as far as most organisations go. I stand by that answer but it did occur to me that it was worth trying to explain what a more productive method would be. Firstly I am not a fan of the phrase 'employee advocacy'. To my understanding an 'advocate' is someone who promotes someone or something. This leads to a belief that employee advocacy is all about encouraging employees to promote the company that they work for. And for the most part, that is what happens. Employees either repost company page content or directly promote the organisation that they work for either to other potential employees or customers. This is highly ineffective. Below is a classic example. Robert Half have published an article (ironically about employee advocacy) and then asked their employees to post it...so they do! This is merely a distribution mechanism and, as you can see by the lack of engagement, not a very effective one! Whilst this might be employee advocacy for some organisations, others 'ask' their employees to post about the amazing work environment or how they are so happy working for them or how impressed they are with the products or customer service etc etc. It just comes across as forced and hollow...frankly nobody is buying it! We all know that promotional content does not do well on LinkedIn, it is difficult to attract engagement and so typically achieves poor reach. So why do companies do it? It strikes me as being nothing more than a 'ticking the box' exercise. "employee advocacy...done!" ✔️ All that said, we know that company page content has extremely limited reach and this reach seems to be getting worse so it does make sense for organisations to use their employees personal accounts for their benefit. If however the objective is promotion, it simply won't work. The problem is that the objective is wrong, if the objective was greater visibility then employee advocacy could work, if done the right way. When an employee of an organisation becomes influential on LinkedIn then the organisation will benefit from their greater visibility. To become influential on LinkedIn though, the employee shouldn't be posting about how amazing the company is, that's not great content. The trick is to identify individuals within an organisation who have the motivation and ability to gain a following and influence on LinkedIn. This does not need to be many employees, just a few with the right mindset and desire. The second part of this is about what employees are asked to do and many organisations will be deeply uncomfortable with what is the right approach - to encourage employees to develop their own personal brand by producing content that is helpful, interesting, entertaining and focussed on the audience. This is usually seen as a threat in most organisations and that is the heart of the problem. In the podcast I also get into the topic of recruitment and how this strategy will impact the sort of people that are recruited. Tip: Start small by encouraging a few select employees to comment on company page content. Make sure the content is focussed on the audience and not the company and let the employees contribute to it by adding meaningful comments that add value to the piece. These same employees should also be encouraged to comment of many other posts (not from the company) that are focussed on topics that will be interesting to your target audience. Let them build their confidence and credibility this way first. Then give them the tools and skills to start posting great content designed to encourage engagement. Once they have gained a strong following and influence, they can occasionally post something about their employer or it's products/services but the main objective is to increase visibility and influence. Ultimately, the power of employee advocacy lies in authenticity. By encouraging employees to share their unique perspectives, you can create a more compelling and genuine narrative for the organization. Post Of The Week This a belter from Lara Bywater and mainly because the topic is just....well, unbelievable really! How on earth could anyone be so stupid as to think that this business card is OK? Maybe they would defend it by saying it's just harmless banter...if you believe that then just read the comment thread! It's not clever, it's not funny and it shows a complete lack of empathy or understanding of how a woman would receive this. The post is also well structured with a great hook line. Well done to Lara for a great post and for having the courage to call out this sort of behaviour. That's all for this week. If you are in Odense in Denmark at Linkedsummit this week, come and say hello! Until next time... Published by Mark WilliamsMark Williams People call me 'Mr LinkedIn™️' · LinkedIn™️ visibility · Informed Podcast host · One to one online coaching · Speaker · Social Selling · Online sessionsPeople call me 'Mr LinkedIn™️' · LinkedIn™️ visibility · Informed Podcast host · One to one online coaching · Speaker · Social Selling · Online sessions Published • 4d 181 articles So the organic reach for company pages has gone from poor to almost non-existent...so what do you do? You turn to your employees (who have better reach) and you call this employee advocacy! Sharing company page content is not employee advocacy, it doesn't really help either the company or the individual...but there is a better way. More of that plus;

In this week's episode, we talk to Jamil Zakaria, Global Head of Social Media at Oliver Wyman, as well as Elo and Alicia from Giraffe Social. They discuss…Why employee advocacy is so importantThe power of the C-SuiteNew Threads and Instagram updates, including new AI featuresAnd much more!Want to be featured on the pod? Send us a voice note on Instagram at @GiraffeSM.Want to be featured on the pod? Drop us a voice note on Instagram at @GiraffeSM.

Do you ever feel like giving up at work when your ideas are overlooked or your contributions undervalued? Persistence is often the key to success, but there's a fine line between being persistent and becoming a nuisance. How do you strike the right balance? This episode of the 'Speak Your Mind Unapologetically Podcast' dives into three compelling stories of professionals who mastered the art of persistence without stepping over the line. Tune in to this episode to discover: ✔️ How a simple change in approach turned repeated rejections into a groundbreaking career opportunity. ✔️ Strategies to effectively advocate for a promotion, even when initial attempts are brushed aside. ✔️ Tips for making your voice heard in networking events, ensuring you're remembered for all the right reasons. ✔️ The right way to reintroduce an idea that was previously rejected and get it accepted. ✔️ Practical advice on maintaining resilience and positivity, even in the face of continuous workplace challenges.   ✅ Listen on the Speak Your Mind Unapologetically podcast on Apple Itunes: https://podcasts.apple.com/us/podcast/speak-your-mind-unapologetically-podcast/id1623647915   ✅ Listen on Spotify: https://open.spotify.com/show/6L1myPkiJXYf5SGrublYz2   ✅ Order our book, ‘Unapologetic Voice: 101 Real-World Strategies for Brave Self Advocacy & Bold Leadership' where each strategy is also a real story: https://www.amazon.com/Unapologetic-Voice-Real-World-Strategies-Leadership-ebook/dp/B0CW2X4WWL/   ✅ Follow the show host, Ivna Curi, on LinkedIn: https://www.linkedin.com/in/ivna-curi-mba-67083b2/     ✅ Request A Customized Workshop For Your Team And Company:  http://assertiveway.com/workshops   ✅ Other Episodes You'll Like How Passion, Feedback, Persistence, And “Not Yet” Can Help You Achieve Your Dreams. How To Not Come Across As Aggressive When You're Outspoken The Power of a Thick Skin: 10 Ways Assertive Communication Helps You Handle Difficult Workplace Situations   ✅ Free Resources FREE Training & presentation on How To Be Assertive Without Being Rude, Aggressive, or Offensive: https://assertiveway.aweb.page/assertivenotrude  Sign Up for Our Email Newsletter: https://assertiveway.com/newsletter/ Ivna's Unapologetic Voice Stories: https://assertiveway.aweb.page/ivnastories From Rambling To Articulate PDF Guide: https://assertiveway.aweb.page/articulate Podcast episode lists by theme: https://assertiveway.aweb.page/speakyourmindunapologeticallytopics Women in Tech Leaders Podcast Interviews: https://assertiveway.com/womenintechpodcastguests/ Podcast Summaries & More Email Newsletter: https://assertiveway.com/newsletter Our Linkedin Blog Articles:  https://www.linkedin.com/newsletters/6863880009879306240/   TEDx Talk How To Speak Up Safely When It's Psychologically Unsafe: https://assertiveway.aweb.page/safespeak 10 Day free Assertive And Liked Challenge: https://assertiveway.aweb.page/beassertiveandliked Assertiveness free training: https://assertiveway.aweb.page/getahead Other Free resources: https://assertiveway.com/free/ Podcast page: https://assertiveway.com/podcast-speak-your-mind-unapologetically/   ✅ Work With Us Workshops: http://assertiveway.com/workshops   Break The Silence: https://assertiveway.com/communicationculturetransformation/ Services: https://assertiveway.com/offerings Contact me: info@assertiveway.com or ivnacuri@assertiveway.com Contact me on Linkedin: https://www.linkedin.com/in/ivna-curi-mba-67083b2 Website: https://assertiveway.com   ✅ Support The Podcast Rate the podcast on apple: https://podcasts.apple.com/us/podcast/speak-your-mind-unapologetically-podcast/id1623647915 Ask me your question for the next episode: https://www.speakpipe.com/speakyourmindquestion

In this episode, we interview Amber Rhodes, a seasoned professional in B2B SaaS marketing at a Series A startup. Amber shares her journey from freelance beginnings to becoming an influential figure in content marketing and employee advocacy programs. What you'll learn in this episode: The basics and benefits of employee advocacy programs in a small to mid-sized business. How personal branding within a company can amplify its social media impact. Strategies for encouraging employees to engage authentically on social platforms without mandatory content sharing. The importance of executive buy-in and its role in fostering a culture of advocacy. Practical advice for measuring the qualitative success of advocacy efforts on platforms like LinkedIn.

Creating Onboarding Experiences That Empower New Hires   In this episode of iQor's CX Labs Digitally Irresistible podcast, John Mercer, director of continuous improvement at iQor, delves into iQor's Qoncierge program, which is dedicated to welcoming newly hired frontline employees. In this role, he supports the Qoncierge team to make sure they have the training and tools to guide new employees so they are prepared to deliver consistently remarkable CX for our clients' customers.   Since his arrival at iQor in 2014 as an operations director in the telecommunications space, John has gained extensive experience that has equipped him with a deep understanding of operational efficiency and employee experiences, both of which help to establish a culture driven to facilitate irresistible CX.   Read on to discover how iQor's Qoncierge program champions engagement and training for new frontline employees from the outset, building a confident and prepared workforce ready to create excellent customer experiences.   The Role of iQor's Qoncierge Program   The Qoncierge program is designed to offer a seamless and supportive experience for new frontline hires from their first day at iQor until their graduation from training. A Qoncierge serves as an employee's initial contact, providing a welcoming introduction to iQor's company culture and expectations. This role assists in establishing strong employer-employee relationships early on, which are vital for long-term employee retention and satisfaction.   The Qoncierge's role is critical—each one provides a white-glove experience that extends throughout onboarding and training for the employee's first 90 days. From the initial welcome and site tour to icebreaker games and weekly meetings, the Qoncierge's tailored support helps to alleviate the common anxieties associated with starting a new job, allowing new employees to focus on their growth and learning with confidence.   Bridging Connections for Consistent Frontline Employee Support   Onboarding is the fundamental first step in an employee's journey and sets the tone for their career path and potential success. A vital component of effective onboarding and training programs is the continuity of support. John sheds light on the Qoncierge's role beyond welcoming new employees—it's about being a steadfast presence throughout the initial training phases.   As a representative of the organization's commitment to its employees, the Qoncierge navigates new hires through company procedures, addresses their concerns, and integrates them into their roles efficiently. By connecting new employees and various operational departments, the Qoncierge is instrumental in helping new hires overcome potential obstacles, thereby enabling a seamless transition from trainee to full-fledged iQorian.    Acting as a liaison, the Qoncierge ensures that frontline employees understand their role within iQor and have a clear roadmap for the expectations set forth, along with the resources available to support their development in the organization. This meticulous attention to detail fosters an inclusive and attentive atmosphere from Day One.     The Qoncierge Program's Impact on Employee Retention and Satisfaction   One of the standout aspects of the Qoncierge program is its proven effect on improving employee retention rates and overall satisfaction. The program helps new hires integrate smoothly into iQor and fosters a sense of belonging and commitment. Both continuously touching base and engaging new employees drive employee satisfaction and longevity with iQor.     Creating Brand Ambassadors for Client Success From Day One   A positive initial impression of a new workplace can significantly influence an employee's enthusiasm and commitment to their role, which, in turn, affects how they interact with customers. The Qoncierge team helps facilitate new employees' early impressions, setting the stage for developing a workforce that is both skilled and motivated to deliver excellent CX.   John explains that when employees are well trained, engaged, and satisfied, they become brand ambassadors who champion excellent customer service, further solidifying the Qoncierge's positive influence on new employees. Committed and well-supported employees become the voice of the products and services they represent, which is the ultimate goal for clients who entrust their operations to iQor.    Our clients expect that the employees we hire will represent their products and services at the highest standard of service delivery when engaging with customers. The Qoncierge program fulfills this expectation by ensuring that every new hire receives a comprehensive and enriching training experience. This program is a cornerstone of iQor's organizational development strategy to provide exceptional CX by ensuring that our employees are well prepared and well supported.   Through this program, we ensure that our new hires transition smoothly into competent professionals who elevate our clients' brands and contribute positively to their reputation. This alignment of employee training and excellence in service delivery stems from our commitment to partnering with each client to meet and exceed their CX objectives.    iQor's Symphony [AI]TM ecosystem further drives these experiences by redefining the employee lifecycle, seamlessly blending automation and human capabilities. This innovative approach—spanning talent acquisition, training and development, and performance excellence—underscores iQor's commitment to nurturing a highly efficient, compliant, and satisfied workforce. Our decades of accumulated process knowledge inform our best practices and methodologies, enabling us to optimize every employee's capabilities from their first day with iQor.     Communication and Feedback Drive Employee Growth and CX Success   John's approach to guiding the Qoncierge program involves frequent training sessions for the Qoncierge team, along with quarterly town halls to share best practices and unify the teams across all sites and lines of business. These meetings are vital for building trust and strengthening culture and morale. They serve as a forum for Qoncierges to voice their challenges, share successes, and collectively brainstorm ways to continually have a positive impact on new employees. This collaborative approach ensures that the entire team stays aligned and motivated, driving continuous improvement in how we onboard and train our frontline workforce.    John also utilizes weekly satisfaction surveys and has recently introduced an employee lifecycle survey. The weekly surveys aim to capture satisfaction scores at the program level, contributing to a continuous feedback loop that identifies strengths and areas of improvement. Furthermore, a comprehensive employee lifecycle survey marks satisfaction milestones from recruitment to 60 days into production, providing actionable data to refine the onboarding process.   This feedback is invaluable for the Qoncierge team because it addresses specific areas for growth and develops strategies to further optimize the effectiveness of the program, which establishes the foundation of smile-worthy CX. This scheduled communication ensures that iQor remains responsive to the needs and expectations of its employees, leading to a dedicated and motivated workforce.   John's insights underscore the critical role of programs like the Qoncierge in building a supportive and engaging work environment. These initiatives are about more than making a good first impression for new hires—they are about laying the foundation for sustained employee involvement and satisfaction that benefits the employees and our clients. Our ongoing commitment to the Qoncierge program empowers us to develop a more productive workplace that is also enjoyable for our frontline workforce.    The measure of the Qoncierge program's success is clear through industry-leading retention rates and heightened employee satisfaction, which make iQor a Great Place to Work®. By investing in the nurturing and development of our employees from the outset, we're cultivating a community of engaged advocates who are ready to provide best-in-class customer experiences.   To talk with John about iQor's Qoncierge program, connect with him on LinkedIn. To learn more about iQor's amazing culture, visit iQor.com/how-we-work.   Watch the video here. Read the full blog post here. 

Getting your employees active on LinkedIn has many upsides for them and the business, but how do you set your employee advocacy program up for success? Michelle J Raymond gives her Top 10 Mistakes to Avoid so you can ensure your program isn't over before it begins.  The key moments in this episode are: 00:00 Welcome to the Social Media for B2B Growth Show!00:09 The Power of Employee Advocacy on LinkedIn01:25 Why Invest in Employee Advocacy?04:32 Top 10 Mistakes to Avoid in Your Employee Advocacy Program07:51 The Importance of Executive Buy-In and Planning11:05 Understanding Your Audience and Simplifying Your Strategy14:45 The Critical Role of Resources and Communication21:43 Flexibility, Feedback, and the Importance of Voluntary Participation24:49 Summarizing Key Takeaways and Next Steps ABOUT MICHELLE J RAYMOND Michelle J Raymond is an international LinkedIn™️ B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn™️ and let her know you are part of the community of podcast listeners.  Connect with Michelle J Raymond on LinkedIn™️ - https://www.linkedin.com/in/michellejraymond/ B2B Growth Co offers LinkedIn™️ Training for teams to build personal and business brands and a LinkedIn™️ Profile Recharge service for Founders/CEOs.  Book a free intro call to learn more  - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/ Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond #linkedin #employeeadvocacy #thoughtleadership

If you're not leveraging employee advocacy in your content strategy, you're missing out. Today, we dive into making your content work harder—shifting from mere consumption to smart distribution and repurposing. Parthi Loganathan from Letterdop gives the lowdown on empowering employees to amplify your brand's voice, build trust with your audience, and how it can benefit their personal brand too. We also talk about ghostwriting, social selling on LinkedIn, and tracking the impact of your content. So, are you ready to scale up your content's impact and drive real business growth? Dive into the full episode of Distribution First to unlock the power of employee advocacy. Remember, your team could be your content's best asset. Don't let their potential go untapped.If you like distribution and repurposing playbooks, you'll love my weekly newsletter (it's free). Join 2,600+ subscribers here: https://news.justinsimon.co/ In this episode, you'll learn:- Why employee advocacy boosts brand presence- Strategies for tracking content ROI- The role of ghostwriting in employee advocacy- Benefits of social selling on LinkedIn***CONNECT

In this episode we're cross-examining a recent warning from Canada's Competition Bureau that has businesses buzzing and reevaluating their online review strategies. The Bureau has put the spotlight on the potential bias of employee-generated reviews and testimonials, signaling a need for companies to monitor these contributions closely. Yet, in the realm of internal communications, encouraging employees to be brand champions is considered foundational. So, where does the line between advocacy and bias lie? And it isn't just Canada moving in this direction. There are signs the United States, UK, and Australia may be too. How can organizations navigate this complex landscape?Listen For4:32 Is it Still Legal for Your Employees to Leave Reviews Without Declaring They are Employees?10:37 This is Happening in the US, UK, Canada, and Australia15:43 The Role of Disclosure in Employee Reviews18:38 Influencers and Native Advertising Ethics Guests: Gavin Tighe and Stephen Thiele Website | Gavin email | Stephen email Listen to Gavin and Stephen's podcast Beneath the LawRate this podcast with just one click Leave us a voice message we can share on the podcast  https://www.speakpipe.com/StoriesandStrategiesStories and Strategies WebsiteDo you want to podcast? Book a meeting with Doug Downs to talk about it.Apply to be a guest on the podcastConnect with usLinkedIn | X | Instagram | You Tube | Facebook | ThreadsRequest a transcript of this episodeSupport the show

About The Episode:Logan Lyles, is the Head of Evangelism & Content Marketing at Teamwork.com, and host of the "Agency Life" and "Nearbound Marketing" podcasts. Logan walks us through the importance of audience research, why LinkedIn could be a goldmine, and how a bit of authenticity can transform your strategy. Logan also breaks down the art of turning conversations into impactful content, and gives us a front-row seat to his strategic approach towards building an engaged audience.Today, we'll cover: - Journalism, B2B tech sales & content creation strategy.- LinkedIn and how creators can maximize the platform- Start by recording conversations and voice notes- Repurposing content across formats- Niche communities, employee advocacy, and the potential of short form video in 2024.What You'll Learn1. Content creation authenticity and value2. LinkedIn engagement and audience building3. Transitioning to team-based content strategies4. Employee advocacy and content sharing5. Repurposing interactions into compelling content6. Multi-platform content strategy and distribution7. Tools for innovative content creationTimestamps00:00 Path from journalism to b2b marketing.05:20 Use tools to find top creators, engage.09:51 Leverage tools to create, share engaging content.11:42 Utilize Castmagic app for recording internal conversations.14:26 Leveraging AI to quickly create branded video clips.20:36 Consider audience's online location for marketing strategy.22:33 Small companies have an advantage for content creation.26:07 Embrace using tools to create quality content.30:08 Create invitation-only LinkedIn content groups, encourage sharing.33:09 Alex Hermozi is the new Gary Vee.35:41 Engage, connect, and share to grow network.38:23 Send form, share video, optimize, promote report.Leveraging LinkedIn for Visibility: "If you scroll LinkedIn after listening to this episode and it says like, oh, Logan commented on this post, and then it shows the post and then it shows my comment, right? I'm getting visibility and I didn't even create a freaking post, right?"— Logan Lyles [00:06:24 → 00:06:37]The Power of Short Form Video: "I do think that video, especially short form video, I think anybody listening to this is not surprised by. That's hot right now. YouTube shorts, obviously TikTok, and even on LinkedIn, we're seeing the same sort of trends there."— Logan Lyles [00:08:17 → 00:08:32]Leveraging Employee Advocacy in Content Distribution: "how does that work into our distribution strategy on LinkedIn of what we call an employee evangelism program, where we're activating individuals within the team to share that content."— Logan Lyles [00:09:52 → 00:10:03]The Power of AI in Video Editing: "And then leveraging some AI, even within that tool to, say, shorten my word gaps, take out the filler words. And now in just a couple of minutes I can apply a template where it's got my captions with our branded font on there, the progress bar with our brand logo."— Logan Lyles [00:14:28 → 00:14:43]Social Media Strategy: "where is my audience, right? If they're all on X and you do some of that research, maybe you look at Sparktoro and you look at what are some of the accounts people are following? What podcasts are they listening to, what YouTube channels are they following? Where are those folks repurposing their content? Are they more active on LinkedIn and getting engagement? Are they more active on X and getting engagement? And you might want to follow the crowd that you're trying to gather and see where they're at. So I would say it comes down to kind of that fundamental marketing question of where is your audience at? And go there."— Logan Lyles [00:21:16 → 00:21:49]Advantages of Small Businesses in Advocacy Programs: "You don't have the bureaucracy of, if we launch an employee advocacy program, how do we let people in and tell some people no and all the different things and HR and legal and all that stuff, like you got five people, you can work it all out, right?"— Logan Lyles [00:22:44 → 00:22:57]Content Strategy in Digital Marketing: "Sharing that in a LinkedIn post is basically like product marketing on a small scale, right? Because the people are the ones delivering the service."— Logan Lyles [00:24:44 → 00:24:51]Content Creation Innovation: "Before castmagic was around, when I was at sweetfish, we were using gong or chorus AI, one of those call recording tools, and we were using it exactly for that. And obviously that didn't have any AI built into it, didn't have the quality of recording the audio or the video. But that's why we were doing is we're having these conversations, let's turn that into content."— Logan Lyles [00:26:11 → 00:26:34]Effective Social Media Strategy: "Two, they might not know what to say or how to share it or what's involved. And so I think that taking a step back, instead of just saying, hey, will everybody post this? And just begging them take a step and make it an invitation only thing and then sequentially expand that out from there. So kind of think about it in three groups. So just put an invite out there of like, hey, we're trying to distribute content specifically on LinkedIn because it's a big channel for us as a brand who would be interested in sharing or creating content and give them both options, right? You don't have to become a content creator. Maybe you're just willing to be a sharer."— Logan Lyles [00:30:08 → 00:30:49]Building a Presence on LinkedIn: "I have a friend who literally had her first three posts on LinkedIn, got like 12,000 views, like 500 connections or something like that. Like when she posted her first post, it said like congratulations for your first post after being a member of LinkedIn for ten years or something like that."— Logan Lyles [00:36:14 → 00:36:28]Shownotes powered by Castmagic--Have any questions about the show or topics you'd like us to explore further?Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?Check out our newsletter here Follow us for content, clips, giveaways, & updates!Castmagic InstagramCastmagic TwitterCastmagic LinkedIn ---Blaine Bolus - Co-Founder of CastmagicRamon Berrios - Co-Founder of CastmagicLogan Lyles - Content Evangelist at Teamwork.com

Do you struggle with shyness or introversion? Wondering how you can be your own best friend in a world that often rewards extroversion? In this episode of 'Speak Your Mind Unapologetically Podcast', we speak with Mamta Suri, Director of Engineering at DocuSign. Mamta shares her journey from being a shy, introverted child who immigrated to the US and faced significant cultural changes, to becoming a confident leader who now speaks in front of large audiences and advocates for others. Tune in to this episode to discover: ✔️ Tactics to overcame shyness to deliver a speech. ✔️ Strategies to challenge yourself, improve your communication skills, and build confidence. ✔️ The role of preparation and mindfulness in managing anxiety during public speaking. ✔️ Tips for finding your unique communication style and why it's important to be proud of who you are. ✔️ The importance of speaking up about your work and how to do it effectively even if you're shy or introverted.   ✅ Request A Customized Workshop For Your Team And Company:  http://assertiveway.com/workshops   ✅ Follow Ivna Curi on LinkedIn: https://www.linkedin.com/in/ivna-curi-mba-67083b2/   ✅ Follow our Guest on LinkedIn: https://www.linkedin.com/in/mamtasuri/   ✅ Other Episodes You'll Like Introvert's Guide to Assertive Communication: The Winning Combo How To Have Balanced Conversations: Speaking And Listening Are You A Listening Punching Bag? Then Stop Being A Better Listener From Passive to Assertive: My Personal Story On The Confusing Road To Confident Communication 5 Easy Ways To Self-Promote Without Bragging   ✅ Free Resources FREE Training & presentation on How To Be Assertive Without Being Rude, Aggressive, or Offensive: https://assertiveway.aweb.page/assertivenotrude  Sign Up for Our Email Newsletter: https://assertiveway.com/newsletter/ From Rambling To Articulate PDF Guide: https://assertiveway.aweb.page/articulate Podcast episode lists by theme: https://assertiveway.aweb.page/speakyourmindunapologeticallytopics Women in Tech Leaders Podcast Interviews: https://assertiveway.com/womenintechpodcastguests/ Podcast Summaries & More Email Newsletter: https://assertiveway.com/newsletter Our Linkedin Blog Articles:  https://www.linkedin.com/newsletters/6863880009879306240/   TEDx Talk How To Speak Up Safely When It's Psychologically Unsafe: https://assertiveway.aweb.page/safespeak 10 Day free Assertive And Liked Challenge: https://assertiveway.aweb.page/beassertiveandliked Assertiveness free training: https://assertiveway.aweb.page/getahead Other Free resources: https://assertiveway.com/free/ Podcast page: https://assertiveway.com/podcast-speak-your-mind-unapologetically/   ✅ Work With Us Workshops: http://assertiveway.com/workshops   Break The Silence: https://assertiveway.com/communicationculturetransformation/ Services: https://assertiveway.com/offerings Contact me: info@assertiveway.com or ivnacuri@assertiveway.com Contact me on Linkedin: https://www.linkedin.com/in/ivna-curi-mba-67083b2 Website: https://assertiveway.com   ✅ Support The Podcast Rate the podcast on apple: https://podcasts.apple.com/us/podcast/speak-your-mind-unapologetically-podcast/id1623647915 Ask me your question for the next episode: https://www.speakpipe.com/speakyourmindquestion

In this power-packed episode, host Michelle J Raymond provides an in-depth understanding of how to utilize LinkedIn for business and marketing effectively as we move into 2024. She discusses the significant milestone of LinkedIn reaching 1 billion members, the benefits and challenges of this crowded platform, and the importance of authenticity and genuine engagement. She further touches upon the shift in the generation of B2B buyers, the need for brand values and creative distinctiveness, and the critical aspect of building and participating in a community. Additionally, she emphasizes investing in team success, relationship building, and proactive engagement.  The key moments in the episode are: 00:00 Introduction and LinkedIn's Growth 01:07 Challenges and Opportunities on LinkedIn 02:49 LinkedIn's Evolution in 2023 03:31 The Rise of AI on LinkedIn 10:17 The Impact of Generational Shift in B2B Buyers 12:10 The Importance of Digital Strategy  23:52 The Power of Collaboration and Community Building 27:20 The Importance of Consistent and Persistent Content 34:22 The Power of LinkedIn Events and Newsletters 34:53 The Role of Employee Advocacy and Employer Branding 36:37 The Importance of Being Proactive and Investing in Your Team 42:35 Conclusion and Looking Forward to 2024  The LinkedIn for B2B Growth Podcasts referenced in this episode can be found here - https://youtube.com/playlist?list=PLk7fk9H7NZM1js2uHb6FVa99fR7ehkbpt&si=cnk1EyA5KY45OCm6 Get your Social Media Marketing World 2024 Conference ticket here - https://www.socialmediaexaminer.com/smmworld/?sme=186 ABOUT MICHELLE J RAYMOND Michelle J Raymond is an international LinkedIn B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn and let her know you are part of the community of podcast listeners. Connect with Michelle J Raymond on LinkedIn - https://www.linkedin.com/in/michellejraymond/ B2B Growth Co offers LinkedIn Training for teams to build personal and business brands and a LinkedIn Profile Recharge service for Founders/CEOs. Book a free intro call to learn more - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins LinkedIn for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://linkedinforb2bgrowthpodcast.com/ Subscribe to our LinkedIn for B2B Growth YouTube Channel - https://www.youtube.com/@LinkedInForB2BGrowth

When considering employee advocacy or brand ambassador programs, organisations often assume: ⛔ It's just employees sharing marketing on social media  ⛔ It's not relevant for managers and executives   ⛔ It's about continuously praising the company ⛔Tightly controlling the messaging of employee advocates is the key to success. ⛔ It's only for sales and marketing staff  However, my guests in season 9 of my podcast Meaningful Work, Meaningful Life shared insights dispelling these myths and revealing the true potential of employee advocacy: ✅ Success requires share-worthy content and a culture where people enjoy working. (episode #104 Bradley Keenan) ✅ Allow people to proudly share what they're passionate about in your organisation (episode #105 Jessica Pharm) ✅ Executives should lead by example in sharing first online (episode #106 Michael Sørensen)  ✅Invest in managers' abilities to form authentic relationships with their collaborators. (episode #109 Kristin Bell) ✅ Hire smart people who align with your values and support their wellbeing. People need to feel at home when working with you. (episode #108 Yao Azumah) ✅ Encourage self-belief and compassionate leadership. Stop, look and listen (episode #107 @Harpal Dhatt) ✅ Balance profits and human rights through human-centered technology. (episode #111 Fatima Roumate) ✅Coach managers to help employees navigate their careers and feel they belong. (episode #110 Antonia Bartels) Done right, an employee advocacy program simply empowers people for a mutually beneficial partnership built on trust and care.  The old command-and-control mindsets misunderstand this potential.  But now you see the power of an authentic approach. 

In this episode of Women in B2B Marketing, host Jane Serra speaks with Kerry-Ann Stimpson, CMO at JMMB Group and Host of The Internal Marketing Podcast. Kerry-Ann shares her journey into marketing, her passion for the field, and the challenges she's faced. She discusses the concept of internal marketing, emphasizing its importance in engaging employees and fostering a positive company culture. Kerry-Ann also talks about employee advocacy on social media, the role of internal marketing in her job, and the benefits of her personal podcast. Lastly, she shares her approach to maintaining strong relationships with her team in a remote work setting.Kerry-Ann and Jane discuss:Internal Marketing and Employee Advocacy What internal marketing is and its distinction from internal commsHow internal marketing promotes engagement, breaks down silos, and creates an emotional connection with the brandEmployee Advocacy as a RESULT of proper Internal MarketingDefining advocates and their presence in the digital spaceAllowing employees to be authentic in their content creation and sharingMonitoring and tracking employee advocacy effortsCollaboration between employees' personal passion projects and the company brandMaintaining Relationships and Connection in a Remote Work EnvironmentCreating your personal PR planKey Links:Guest: Kerry-Ann Stimpson - https://www.linkedin.com/in/kerryastimpson/Host: Jane Serra - https://www.linkedin.com/in/janeserra/ JMMB Group - https://jm.jmmb.com/The Internal Marketing Podcast - https://the-internal-marketing-podcast.simplecast.com/