Podcasts about employee advocacy

In this episode, we sit down with Robyn Fawcett, Social Media Manager at BT Group. Robyn is a unique breed of practitioner, a former e-learning designer turned influencer who now runs a thriving employee-generated content program for one of the UK's largest telecommunications brands.Want to know how your employee advocacy strategy really stacks up? Grab your ⁠FREE Employee Advocacy Health Check⁠ and see how you compare against your competitors.This conversation explores the how-to of scaling employee-generated content. Robyn explains how she focuses on training employees to be original creators, using her own reporter-style videos to lead by example. You'll learn how to identify your low-hanging fruit advocates, the importance of providing a technical toolkit to boost employee confidence, and the specific strategy BT uses to get senior leadership active on social media to drive organizational change. By shifting from a control-first mindset to one of empowerment, Robyn demonstrates how to transform a corporate brand into a relatable, story-driven entity that attracts top talent in the Gen Z era.If you are struggling to move past corporate noise and want to unlock the organic reach of your workforce, this episode is your roadmap.Resources:Book a call to discover how employee advocacy can benefit your team:Ready to elevate your employee advocacy? Get a free copy of Bradley Keenan's essential book, ‘Employee Advocacy: 101 Cheat Codes' for deeper insights and actionable strategies.Download the World's Biggest Employee Advocacy Study for free and discover data-backed insights to supercharge your program:Subscribe to The Employee Advocacy & Influence Podcast for more expert insights into social strategy and employee influence!

Listen and subscribe to Money Making Conversations on iHeartRadio, Apple Podcasts, Spotify, www.moneymakingconversations.com/subscribe/ or wherever you listen to podcasts. New Money Making Conversations episodes drop daily. I want to alert you, so you don’t miss out on expert analysis and insider perspectives from my guests who provide tips that can help you uplift the community, improve your financial planning, motivation, or advice on how to be a successful entrepreneur. Keep winning! Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Heather Younger. Founder and CEO of a leading employee engagement and workplace culture consulting firm:

Listen and subscribe to Money Making Conversations on iHeartRadio, Apple Podcasts, Spotify, www.moneymakingconversations.com/subscribe/ or wherever you listen to podcasts. New Money Making Conversations episodes drop daily. I want to alert you, so you don’t miss out on expert analysis and insider perspectives from my guests who provide tips that can help you uplift the community, improve your financial planning, motivation, or advice on how to be a successful entrepreneur. Keep winning! Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Heather Younger. Founder and CEO of a leading employee engagement and workplace culture consulting firm:

Listen and subscribe to Money Making Conversations on iHeartRadio, Apple Podcasts, Spotify, www.moneymakingconversations.com/subscribe/ or wherever you listen to podcasts. New Money Making Conversations episodes drop daily. I want to alert you, so you don’t miss out on expert analysis and insider perspectives from my guests who provide tips that can help you uplift the community, improve your financial planning, motivation, or advice on how to be a successful entrepreneur. Keep winning! Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Heather Younger. Founder and CEO of a leading employee engagement and workplace culture consulting firm:

In this episode, we sit down with Holly Kerr, the Global Social Media Lead at AtkinsRéalis. Holly reveals how she transitioned the company from pockets of uncoordinated social activity into a structured global employee advocacy strategy.Want to know how your employee advocacy strategy really stacks up? Grab your FREE Employee Advocacy Health Check and see how you compare against your competitors.Listeners will learn how to transition from the inconsistent ebbs and flows of campaign-led social media to a stable, central content strategy that sustains long-term employee sharing habits. Holly explains how to navigate diverse regional barriers by providing localized content and support, from addressing location-specific differences to ensuring global teams are fully onboarded and invested in employee advocacy. You'll also discover how to activate senior leadership through internal competition and gamification, using leaderboards to encourage executives to model the right social behaviors. The conversation explores the future of their employee advocacy strategy, outlining how to leverage AI for data analysis and ideation rather than as a shortcut for content generation.This episode provides a strategic blueprint for driving influence through your employees and scaling global employee advocacy.Resources:Book a call to discover how employee advocacy can benefit your team.Ready to elevate your employee advocacy? Get a free copy of Bradley Keenan's essential book, ‘Employee Advocacy: 101 Cheat Codes' for deeper insights and actionable strategies.Download the World's Biggest Employee Advocacy Study for free and discover data-backed insights to supercharge your program.Subscribe to The Employee Advocacy & Influence Podcast for more expert insights into social strategy and employee influence!

Today on the podcast, I am welcoming back my good pal and friend of the show Andy Lambert, who was actually one of my very first guests back on episode 43! Since then, the social media landscape has changed dramatically, and Andy has gone from co-founding ContentCal to becoming a Senior Product Marketing Manager at Adobe. In this episode, Andy gives us a veritable masterclass on LinkedIn, explaining why it is currently the single best platform to find your audience. We dive into the concept of "Social First" marketing, why personal profiles are outperforming company pages, and the data-backed reasons why consistency wins over viral hacks. If you have been struggling to make sense of LinkedIn or want to know where to focus your energy in 2026, this episode is absolute gold.   Key Takeaways: The "Social First" Approach: Marketing has shifted; social media teams are now the closest to the customer and should be leading the wider marketing strategy, rather than just being a distribution channel at the end of the process. The 95-5 Rule: Research from the B2B Institute shows that 95% of your potential buyers are not in the market to buy right now. Your marketing job is not just to convert the 5%, but to build memory structures with the 95% so they think of you when they are ready. LinkedIn is the place to be: Andy wagers that LinkedIn is currently the best platform for organic reach and precise audience targeting, especially for B2B and service-based businesses. Zero-Click Content: Social platforms no longer want you to link out to your website. The best performing content (like PDF carousels on LinkedIn) keeps people on the platform and increases "dwell time." Employee Advocacy is vital: People trust people more than brands. The most effective way to grow a company's reach is through the personal profiles of its founders and employees, not just the brand page.   Episode Highlights: 02:15 – Andy shares his journey from founding ContentCal to its acquisition by Adobe and his current role. 06:50 – What "Social 3.0" means and why social media needs to move from the "kids' table" to the boardroom. 12:44 – The "95-5 Rule": Why most marketing fails because it ignores the 95% of people who aren't ready to buy yet. 18:41 – A LinkedIn Masterclass: Andy breaks down exactly why LinkedIn is working so well right now. 26:24 – Understanding "Zero-Click Content" and why PDF carousels are generating huge reach. 36:12 – The importance of video and how to repurpose podcast clips for LinkedIn and YouTube Shorts.   About The Guest: Andy Lambert is the Senior Product Marketing Manager at Adobe and a founding member of ContentCal, a social media marketing software that was acquired by Adobe. He is also the author of the book Social 3.0, which explores the future of social media marketing. With over a decade of experience in the industry, Andy is passionate about helping businesses understand the power of a social-first strategy. You can find Andy on LinkedIn (it's the best place to get a response!) or check out his book on Amazon. Mentioned in this episode: Social 3.0: Andy's book on the evolution of social media. Andy's Substack Social 3.0. Adobe Express: The all-in-one design and content creation tool. (Aff link) The B2B Institute: The think tank that researched the 95-5 rule. I would love to hear what you think of this episode, so please do let me know on Instagram where I'm @‌lizmmosley or @‌buildingyourbrandpodcast and I hope you enjoy the episode! This episode was written and recorded by me and produced by Lucy Lucraft lucylucraft.co.uk If you enjoyed this episode please leave a 5* rating and review!

Discover how Nick Martin, Social Media Marketing Manager at Tipalti, scales social influence and employee advocacy at a mid-sized fintech organization.Want to know how your employee advocacy strategy really stacks up? Grab your FREE Employee Advocacy Health Check and see how you compare against your competitors.In this episode, we explore the unique middle ground of employee advocacy, where you have more resources than a startup but less than a mega-enterprise. Nick shares his journey of building repeatable systems at Tipalti, explaining how to drive high-impact engagement without a massive team.You'll learn why catching new hires on day one is the secret to building lasting employee advocacy habits, how to swap spammy gamification for quality-focused incentives, and the best way to stop corporate-speak by encouraging employees to write like they're texting a friend. Nick also reveals a powerful “President's Club” success story: a single shared post revived a “lost whale” account and closed a massive deal. Whether you're a solo marketer or leading a global rollout, Nick's insights on securing executive buy-in and proving sales ROI are essential.Resources:Book a call to discover how employee advocacy can benefit your team.Ready to elevate your employee advocacy? Get a free copy of Bradley Keenan's essential book, ‘Employee Advocacy: 101 Cheat Codes' for deeper insights and actionable strategies.Download the World's Biggest Employee Advocacy Study for free and discover data-backed insights to supercharge your program:Subscribe to The Employee Advocacy & Influence Podcast for more expert insights into social strategy and employee influence!

What is 360Brew? Is it a brand-new LinkedIn algorithm? Does it change your reach? Should B2B marketers change their content strategy?Michelle J Raymond explains in plain English what 360Brew actually is, how it works behind the scenes, and what really matters for growth on LinkedIn in 2026.In this episode, you'll learn:What 360Brew really is (and what it isn't)How LinkedIn evaluates content signals todayWhether 360Brew changes reach or visibilityWhat 360Brew means for B2B marketers and Company PagesWhy strategy, relevance, and consistency still beat hacksKey moments in this episode -00:00 Introduction to LinkedIn's 360Brew03:06 Understanding 360Brew: What It Is and Why It Matters06:15 How 360Brew Works: A Deep Dive07:49 Impact of 360Brew on Reach and Visibility11:26 360Brew for B2B Marketers: Key Insights15:06 Company Pages and 360Brew: Best Practices18:00 Employee Advocacy in the Age of 360Brew20:05 Posting Strategies and Formats on LinkedIn21:47 Rapid Myth Busting and Final ThoughtsToday's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. https://metricool.com/michellejraymond/?utm_source=podcast&utm_medium=influencer&utm_campaign=20260203_michelle-raymond_feb-analytics-strategy_en&utm_content=audio&utm_term=q1CONNECT WITH MICHELLE J RAYMONDMichelle J Raymond on LinkedInBook a free intro callhttps://socialmediaforb2bgrowthpodcast.com/B2B Growth Co newsletter#LinkedIn #B2BMarketing #LinkedInAlgorithm

Discover the secret sauce of purpose-driven employer branding with Matt Eyre, the EVP Lead at Co-op.Want to know how your employee advocacy strategy really stacks up?Grab your FREE Employee Advocacy Health Check and see how you compare against your competitors.In this episode, we explore how one of the UK's most iconic member-owned organizations approaches employee advocacy. Matt shares the journey of launching Co-op's colleague promise, explaining how to align a 180-year-old heritage with the expectations of the modern workforce. You'll learn how to build trust by embracing the honest views of your team, how to identify and support natural content creators in your frontline staff, and why the most effective employer brands are built on a golden thread of purpose. Whether you're managing a global brand or a scaling startup, Matt's insights on cross-functional alignment between HR and Marketing are essential. Resources:Book a call to discover how employee advocacy can benefit your team.Ready to elevate your employee advocacy? Get a free copy of Bradley Keenan's essential book, 'Employee Advocacy: 101 Cheat Codes' for deeper insights and actionable strategies.Download the World's Biggest Employee Advocacy Study for free and discover data-backed insights to supercharge your program.Subscribe to The Employee Advocacy & Influence Podcast for more expert insights into social strategy and employee influence!

If your leaders want control and your employees want nothing to do with LinkedIn, you don't have a content problem; you have an alignment problem. Michelle J Raymond explains why employee advocacy fails on LinkedIn and what actually gets teams confidently showing up.Learn how Company Pages should lead strategy while employees scale trust, visibility and real B2B growth.Key moments in this episode - 00:00 The Alignment Problem in Employee Advocacy00:47 The Human Side of LinkedIn01:26 Leadership Perspective on LinkedIn05:31 Employee Perspective on LinkedIn09:02 The Power of Communication11:20 Alignment and Activation14:25 Clarity and ConfidenceCONNECT WITH MICHELLE J RAYMONDMichelle J Raymond on LinkedInBook a free intro callhttps://socialmediaforb2bgrowthpodcast.com/B2B Growth Co newsletterToday's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. https://metricool.com/michellejraymond/?utm_source=podcast&utm_medium=influencer&utm_campaign=20260127_michelle-raymond_jan-sm-study_en&utm_content=audio&utm_term=q1#LinkedIn #EmployeeAdvocacy #B2BMarketing

W 193 odcinku podcastu Business Marketer rozmawiamy o tym jaki jest związek między marką osobistą a marką firmową w kontekście B2B. Mówimy o  korzyściach płynących z angażowania ambasadorów marki, ale zwracam też uwagę na ryzyka i negatywne skutki niewłaściwego podejścia do tego zagadnienia. Rozkładamy na czynniki pierwsze takie mechanizmy jak efekt aureoli, rola ambasadorów, kontrola komunikacji, ryzyka związane z aktywnością ambasadorów, oraz sposoby radzenia sobie z wyzwaniami związanymi z tą formą budowania marki. Pierwsza część tego odcinka kończy się omówieniem znaczenia eksperckości i przydatności komunikacji w sieciach społecznościowych oraz praktycznymi wskazówkami dotyczącymi planowania działań ambasadorskich, w tym mapowania komitetu zakupowego.W drugiej części podcastu odwiedza nas jak zwykle Paweł Jaczewski i przedstawia rekomendację książki „Iluzja wyboru” Richarda Shottona, która wprowadza słuchaczy w świat ekonomii behawioralnej, a także podpowiada jakie inne książki z tej dziedziny warto przeczytać.  Po więcej materiałów o marketingu B2B zapraszam na mój blog: https://businessmarketer.pl Partnerem dzisiejszej audycji jest Instytut Monitorowania Mediów, dostawca innowacyjnego panelu badawczego IMMrank do analizy medialności marek w Polsce, mierzące także wartość ich ekspozycji w formule benchmarku. IMM Rank to: Ogromna skala: Codzienny monitoring ponad 1800 tytułów prasowych, 350 stacji radiowych i TV, 420 tys. portali, forów i blogów oraz ponad 16 mln publicznych profili w mediach społecznościowych. Analiza 360°: Narzędzie bada widoczność marki zarówno w przestrzeni informacyjnej, jak i reklamowej. Badanie medialnej siły marek obejmuje nie tylko treść przekazów ale także obraz, video i audio, w tym foniczną warstwę ponad 300 najbardziej popularnych w Polsce podcastów. Precyzja: Wszystkie dane są kodowane według autorskiego modelu analitycznego IDEAS. Wynik: Dowiesz się, jaka jest realna wartość ekspozycji Twojej marki i jak wypadasz na tle konkurencji. Zobacz jak rośnie Twoja marka na stronie: https://immrank.com/ Możesz też bezpłatnie zgłosić markę do badania. Masz pomysł na odcinek podcastu? Napisz do mnie: lukasz.kosuniak@businessmarketer.pl...

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Discover how TOPdesk uses a dual approach to employee advocacy to drive authentic engagement and outperform paid media results.Want to know how your employee advocacy strategy really stacks up?Grab your FREE Employee Advocacy Health Check and see how you compare against your competitors here.In this episode, Lewis Gray and Elliot Elsley welcome Suzanne Meijer, Social Media & Employee Advocacy Specialist at TOPdesk. Suzanne explains how she manages a high-impact team of employee influencers to ensure the brand stays human and reachable.Listeners will learn the specific workflow for extracting thought leadership from senior executives via interviews, as well as the reporting framework that convinced TOPdesk leadership to prioritize advocacy over traditional organic social. Whether you are struggling with CEO buy-in or looking for ways to motivate a modest workforce to share more on LinkedIn, this conversation provides a practical roadmap for 2026 and beyond.Resources:Book a call to discover how employee advocacy can benefit your team.​Ready to elevate your employee advocacy? Get a free copy of Bradley Keenan's essential book, 'Employee Advocacy: 101 Cheat Codes' for deeper insights and actionable strategies.​Download the World's Biggest Employee Advocacy Study for free and discover data-backed insights to supercharge your program.Subscribe to The Employee Advocacy & Influence Podcast for more expert insights into social strategy and employee influence!

When Anne Adam and Maria Viola joined Sanofi, they were tasked with activating a long-dormant EVP that was disconnected from corporate brand. We hear how employee advocacy and the signature Sanofi scent made people excited to return to the office. Anne Adam is the Global Employer Brand Marketing Manager, and Maria Viola is the Global Employer Brand Content and Creative Lead at Sanofi. Anne Adam on LinkedIn: https://www.linkedin.com/in/anneadam/ Maria Viola on LinkedIn: https://www.linkedin.com/in/eugeniaviola/ Working at Sanofi: https://jobs.sanofi.com/en The Sanofi Feeling: https://jobs.sanofi.com/en/sanofi-feeling

Trust is the most important currency a brand has. Learn how Amnesty International uses employee voices to build it organically.

What happens when every employee acts like an influencer? Megan Batterbury from incident.io shares the exact tactics their talent team used to spike web traffic and reach niche candidates without a formal employee advocacy program.

Think your university's perfectly curated Instagram feed is attracting Gen Z students? Think again. Employee advocacy experts Ben Hayes and Maria DeMario reveal why letting professors post typos and unpopular opinions on LinkedIn might be your best recruitment strategy yet. But here's the catch: if you're asking faculty to 'stick to brand guidelines,' you're missing the entire point. Discover why the messiest social media presence might be your competitive advantage in the age of AI.Guest Names:Maria Di Mario, Head of Editorial, Hubbub LabsBen Hayes, Senior Account & Community Manager, Hubbub Labs Guest Socials: Maria: https://www.linkedin.com/in/maria-di-mario/Ben: https://www.linkedin.com/in/benjaminhayes80/Guest Bios: Maria Di Mario is Head of Editorial at Hubbub Labs, a Barcelona-based marketing agency specialising in education. With more than 18 months leading the agency's editorial strategy, she shapes high-impact content for education organisations across international markets. Her work sits at the intersection of storytelling, strategy, and education. She develops thought leadership, long-form content, and campaign narratives that help institutions strengthen recruitment, build brand authority, and communicate complex ideas with clarity and nuance. Advising on brand voice, content frameworks and emerging challenges, she is particularly focused on issues of access, equity, and the shifting landscape of international student mobility. Beyond marketing, she advocates for creativity and sustainability, building a personal brand that challenges conventional narratives while elevating thoughtful and intentional work.Ben Hayes is the Senior Account and Community Manager at Hubbub Labs. Daily, he brings more than 20 years experience working in Marketing and Education, and uses this to help create and manage a variety of high impact campaigns for major brands in the education space. His work ensures that strategy, messaging, content and community work in harmony to not only drive results for education brands, but also help people access education to transform their lives. This year, in conjunction with Maria, he developed and launched an internal Employee Advocacy programme at Hubbub Labs and used this experience to lead a client programme. He's passionate about the connections, ROI and personal sense of accomplishment that comes from a well run Employee Advocate programme. - - - -Connect With Our Host:Safaniya Stevensonhttps://www.linkedin.com/in/safaniyastevenson/ About The Enrollify Podcast Network:Talking Tactics is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too! Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Comment on the Show by Sending Mark a Text Message.What happens when a seasoned cardiologist finds himself at the crossroads of age discrimination and employment law? Join Mark Carey in this riveting episode of the Employee Survival Guide® as he unpacks the controversial case of Dr. Arthur Fass, who alleged age discrimination against Northwell Health after the abrupt non-renewal of his contract. This episode is not just a tale of one man's age discrimination struggle; it's a deep dive into the complexities of employment contracts and the often-overlooked implications of automatic renewal clauses that can provide essential job security for employees. Mark dissects the dramatic shift from a multi-year contract to a precarious one-year deal, illuminating how this transition sparked allegations of age discrimination. The court's findings reveal a web of circumstantial evidence that suggests Northwell's purported business reasons might have masked deeper issues of discrimination. This episode serves as a cautionary tale for employers and employees alike, emphasizing the critical importance of clarity in internal communications and the potential legal ramifications stemming from seemingly minor details. As they navigate the intricate landscape of employment law, the discussion touches on pivotal topics such as severance negotiation, employee rights, and the ever-present threat of workplace discrimination. Whether you're dealing with age discrimination, disability rights in the workplace, or navigating employment contracts, this episode is packed with invaluable insights that can empower you in your career journey. From understanding performance reviews to tackling workplace harassment, Mark offers insider tips that can help you survive and thrive in today's complex work environment. The Employee Survival Guide® is your essential resource for mastering the nuances of workplace culture and legal rights at work. Tune in to learn how to advocate for yourself, negotiate effectively, and navigate the murky waters of employment disputes. Don't let ageism or discrimination derail your career; equip yourself with the knowledge and skills to stand tall against the challenges of the modern workplace. Join us for this enlightening episode that promises to change the way you think about your rights and responsibilities as an employee!  If you enjoyed this episode of the Employee Survival Guide please like us on Facebook, Twitter and LinkedIn. We would really appreciate if you could leave a review of this podcast on your favorite podcast player such as Apple Podcasts and Spotify. Leaving a review will inform other listeners you found the content on this podcast is important in the area of employment law in the United States. For more information, please contact our employment attorneys at Carey & Associates, P.C. at 203-255-4150, www.capclaw.com.Disclaimer: For educational use only, not intended to be legal advice.

This week on Behind the Post, we're getting tactical with employee advocacy pro and B2B Social's Rising 30 star, Dasle Hong, Senior Brand Marketing Manager at DailyPay.Dasle wears multiple hats: social media, employee advocacy, and brand reviews, and she's using all of them to build a brand that not only shows up externally but rallies employees internally. In this episode, she shares exactly how she's built successful employee advocacy programs that align with business goals and genuinely resonate with employees.From her unique career path encompassing both HR and marketing, Dasle brings a deep understanding of what motivates people to share, how to find your internal champions, and the five essential pillars she uses to run advocacy programs that don't fizzle out. Spoiler: it's not just about content, it's about culture, onboarding, education, and connection.Plus, she shares the unexpected places she's found superstar advocates (hello, book club!) and why new hires are her secret weapon.If you're building or scaling an employee advocacy program, or struggling to get people to actually post, this episode is your cheat sheet.Hot Topics:The 5 core pillars of a successful employee advocacy program Why new hire onboarding is her #1 tactic for long-term advocacy adoptionHow to identify internal ambassadors without forcing itThe HR x Marketing mindset shift that will take your advocacy strategy to the next levelNeed to get your hands on more tips, lessons, and advice from our B2B Social's Rising 30 cohort of 2025? Get inspired in one click.

W tym odcinku podcastu BSS bez tajemnic zabieram Was do świata social mediów – miejsca, które z roku na rok staje się coraz bardziej dynamiczne i coraz bardziej wymagające. Gościem odcinka jest Katarzyna Walczak, Dyrektor Marketingu i PR w PKF Polska, która na co dzień nie tylko rozwija wizerunek organizacji, lecz także buduje świadome podejście do komunikacji w sieci.Rozmawiamy o tym, jak dziś funkcjonują media społecznościowe – przede wszystkim LinkedIn, który często przypomina zatłoczone lotnisko, pełne ludzi próbujących przebić się przez algorytmy. Kasia tłumaczy, dlaczego autentyczność jest ważniejsza niż perfekcyjne formułki, dlaczego zdjęcie profilowe to nie detal, lecz fundament wiarygodności, oraz jak skutecznie budować relacje, zamiast tylko „wrzucać kolejne posty”.Poruszamy też szeroko temat employee advocacy – dlaczego pracownicy mogą stać się naturalnymi ambasadorami marki, dlaczego firmy powinny im w tym pomagać i jak budować model win-win, w którym marka rośnie na autentyczności, a pracownik – na swojej reputacji eksperta.  Kluczowe punkty rozmowy:Autentyczność i profesjonalizm w mediach społecznościowych są kluczowe dla budowania zaufania i wiarygodności, zarówno dla firm, jak i indywidualnych pracowników.Regularne komentowanie i interakcja z innymi użytkownikami zwiększają zasięgi i zaangażowanie pod postami, co jest korzystne dla algorytmów i widoczności treści.Programy typu Employee Advocacy mogą przynieść korzyści zarówno firmie, jak i pracownikom, pozwalając na wzajemne wsparcie i budowanie marki osobistej oraz firmowej.Linki:Katarzyna Walczak na Linkedin - https://www.linkedin.com/in/katarzyna-walczak-marketing/Porozmawiaj o tym odcinku ze sztuczną inteligencją – https://bbs-bez-tajemnic.onpodcastai.com/episodes/jnNxQet6RST/chat  ****************************  Nazywam się Wiktor Doktór i na co dzień prowadzę Klub Pro Progressio https://proprogressio.com/pl/dzialalnosc/klub-pro-progressio/1 – to społeczność wielu firm prywatnych i organizacji sektora publicznego, którym zależy na rozwoju relacji biznesowych w modelu B2B. W podcaście BSS bez tajemnic poza odcinkami solowymi, zamieszczam rozmowy z ekspertami i specjalistami z różnych dziedzin przedsiębiorczości.Zapraszam do odwiedzin moich kanałów na:YouTube - https://www.youtube.com/@wiktordoktor Facebook - https://www.facebook.com/wiktor.doktor LinkedIn - https://www.linkedin.com/in/wiktordoktor/ Moja strona internetowa - https://wiktordoktor.pl/ Możesz też do mnie napisać. Mój adres email to - kontakt(@)wiktordoktor.pl   ****************************  Patronami Podcastu “BSS bez tajemnic” są: Marzena Sawicka https://www.linkedin.com/in/marzena-sawicka-a9644a23/ Przemysław Sławiński https://www.linkedin.com/in/przemys%C5%82aw-s%C5%82awi%C5%84ski-155a4426/ Damian Ruciński - https://www.linkedin.com/in/damian-rucinski/ Szymon Kryczka https://www.linkedin.com/in/szymonkryczka/Grzegorz Ludwin https://www.linkedin.com/in/gludwin/ Adam Furmańczuk https://www.linkedin.com/in/adam-agilino/ Anna Czyż - https://www.linkedin.com/in/anna-czyz-%F0%9F%94%B5%F0%9F%94%B4%F0%9F%9F%A2-68597813/ Igor Tkach - https://www.linkedin.com/in/igortkach/ Damian Wróblewski - https://www.linkedin.com/in/damianwroblewski/ Paweł Łopatka - https://www.linkedin.com/in/pawellopatka/ Ewelina Szindler - https://www.linkedin.com/in/ewelina-szindler-zarz%C4%85dzanie-mark%C4%85-osobist%C4%85-0497a0212/Wiktor Doktór Jr. - https://www.linkedin.com/in/wiktor-dokt%C3%B3r-jr-916297188/  Wspaniali ludzie, dzięki którym pojawiają się kolejne odcinki tego podcastu.  Ty też możesz wesprzeć rozwój podcastu na: Patronite - https://patronite.pl/wiktordoktor Patreon - https://www.patreon.com/wiktordoktor Buy me a coffee - https://www.buymeacoffee.com/wiktordoktor Buycoffee.to - https://buycoffee.to/wiktordoktor Become a supporter of this podcast: https://www.spreaker.com/podcast/bss-bez-tajemnic--4069078/support.

Jon Clayton and guest Louise Brogan discuss the importance and strategic use of LinkedIn company pages. You'll learn the distinct roles of LinkedIn profiles and company pages, how to properly set up and manage a company page, and the type of content to post. Louise shares valuable insights on leveraging a company's LinkedIn page to boost visibility, attract talent, and enhance credibility. The episode also covers how small business owners and larger teams can optimise their LinkedIn presence and the reasons behind these strategies.Today's GuestLouise Brogan is a Consultant, YouTuber, Podcaster and International speaker. Louise works with small businesses and professionals who want to raise their visibility on LinkedIn and YouTube. She is also a Small Business Champion in the UK. Her proudest work moments are meeting the King at Buckingham Palace in recognition of her work and getting her coveted silver play button for YouTube.—Episode Highlights00:00 Introduction to LinkedIn Company Pages01:23 Understanding LinkedIn Profiles vs. LinkedIn Company Pages02:08 Creating a LinkedIn Company Page03:19 The Importance of Company Branding07:40 SEO Benefits of LinkedIn Company Pages08:03 Optimising Your LinkedIn Company Page08:50 LinkedIn's AI and Algorithm Updates10:04 Filling Out Your Company Page Details10:18 The Value of Company Values13:49 Posting on Your LinkedIn Company Page14:38 LinkedIn Company Page Content Strategy for Solopreneurs16:36 Balancing LinkedIn Personal Profiles and LinkedIn Company Pages17:38 Leveraging Your Team for LinkedIn Success18:25 Client Success Stories22:43 Project-Based Content Ideas for LinkedIn24:38 Employee Advocacy on LinkedIn25:25 LinkedIn Training and Workshops26:00 Final Thoughts and Key Takeaways28:39 Free Resources and Conclusion—Key TakeawaysEstablish a LinkedIn Company Page for Professional CredibilityEven if you are a sole trader or a small business, having a LinkedIn company page is essential. It allows you to showcase your brand, display your logo, and provide a professional 'shop front' for potential clients and collaborators. This increases your chances of being discovered by your target audience and lends credibility to your business.Maintain Consistent and Strategic PostingRegularly update your company page, ideally once a week or at least fortnightly, to demonstrate that your business is active and engaged. Share project updates, company news, and team achievements. Remember to write posts from the company's perspective, which differs from the more personal tone used on individual profiles.Empower and Involve Your Team in AdvocacyEncourage your team members to engage with and share company page content on their own LinkedIn networks. Explain the purpose and benefits of this advocacy, as it amplifies your reach and can generate more leads and business opportunities. Providing guidance and training ensures everyone understands how to contribute effectively.—Connect with Louise Brogan on LinkedIn

Unlock the secrets of Storyblok's top-ranked employee advocacy program with Alexandra Asanova. In this episode, Alexandra, Senior Social Media Specialist at Storyblok, shares how her company achieved remarkable success in employee posting on LinkedIn. She dives into how Storyblok cultivates a strong, supportive company culture that naturally encourages employees to share, moving beyond corporate messaging to authentic personal profiles.Discover their innovative approach to social media training, empowering every team member to build their personal brand and contribute to the company's social strategy. Alexandra also reveals Storyblok's strategies for tackling the common copy-paste challenge, including gamification and the exciting future of AI-powered personalization. This is a must-listen for senior marketers, employer brand leads, and social media managers looking to leverage employee influence, drive organic reach, and build unparalleled trust in their social media marketing efforts.Resources:Want to know how your employee advocacy strategy really stacks up? Grab your FREE Employee Advocacy Health Check and see how you compare against your competitors.World's Biggest Employee Advocacy Study.Free copy of Bradley Keenan's book.Free employee advocacy course.Subscribe to The Employee Advocacy & Influence Podcast for more expert insights into social strategy and employee influence!

Learn how AstraZeneca builds powerful employee advocacy, even in highly regulated pharma. Agata Qanadilo shares her playbook.Agata Qanadilo, Employer Brand and Recruitment Marketing Manager at AstraZeneca, is a true pioneer. She built AstraZeneca Poland's employer branding function and employee advocacy program from the ground up, navigating strict compliance while fostering authentic employee voices.In this episode, Agata reveals her strategies for empowering employees to become authentic brand advocates, from setting up a LinkedIn Academy to balancing strict regulations with genuine, employee-generated content. Discover how this "playground" approach to employer branding drives talent acquisition, enhances brand reputation, and boosts internal employee engagement, moving beyond just recruitment metrics.Many senior marketers and employer brand leads face challenges launching advocacy in regulated sectors. Agata's real-world insights offer a proven blueprint to overcome these hurdles, transforming employees into powerful, compliant brand storytellers and cultivating a thriving employer brand from within.

Erik Frølund, Employer Brand Lead at 3Shape, reveals how to build powerful grassroots employee advocacy from scratch, balancing authenticity and leadership buy-in. Erik shares his unique 5-year journey developing a successful employee advocacy program initially without any dedicated tools.In this episode, Erik dives into 3Shape's strategic shift in its employer brand, moving to corporate communications. He details how they overcame early challenges of brand invisibility to attract top R&D talent by activating internal advocates. Listeners will learn his pragmatic approach to identifying early adopters, ensuring leadership buy-in, and navigating the complexities of maintaining authenticity on LinkedIn. Erik also speaks candidly about the ongoing challenges of re-engaging advocates and how to foster a culture where employees genuinely want to share their stories.This conversation is a must-listen for senior marketers, employer brand leads, and social media managers grappling with scaling their social media strategy. Discover how to build a credible, influential brand by empowering your employees, even on a lean budget, and turn your people into your most powerful marketing channel.Subscribe to The Employee Advocacy & Influence Podcast for more expert interviews and practical advice.Resources:Want to take your employee advocacy strategy to the next level? Get your FREE Employee Advocacy Health Check to find out how you compare with your competitors.Book a call to discover how employee advocacy can benefit your team.Ready to elevate your employee advocacy? Get a free copy of Bradley Keenan's essential book, 'Employee Advocacy: 101 Cheat Codes' for deeper insights and actionable strategies.Download the World's Biggest Employee Advocacy Study for free and discover data-backed insights to supercharge your program.

Signify's Stefanie Del Moral reveals how she built a powerful personal brand on LinkedIn by participating in employee advocacy programs.In this episode, Lewis Gray and Elliot Elsley speak with special guest Stefanie Del Moral, Global Digital Marketing Manager at Signify. Stefanie shares her unique perspective as an end-user and thriving employee advocate, detailing her journey of mastering LinkedIn for personal and professional growth. She discusses overcoming initial self-doubt, creating a consistent content routine (including her famous "coffee dates"), and developing content pillars that resonate.Listeners will gain actionable advice on balancing authentic personal expression with corporate brand guidelines and unlocking career opportunities through strategic online presence. This episode provides a compelling, real-world example of how to inspire advocates and equip them with practical strategies to amplify their voice, enhance their influence, and drive social media marketing success. It addresses common barriers and offers solutions for both individuals and program managers.Subscribe to The Employee Advocacy & Influence Podcast for more expert interviews and social strategy insights!We're working on the 2026 Employee Advocacy Benchmark Report and want to ensure it addresses the challenges you're facing. To understand your biggest challenges, we'd love for you to contribute to the report. It takes just 6-7 minutes to complete the survey, and you'll have the chance to be quoted in the final report.Ready to elevate your employee advocacy? Download the World's Biggest Employee Advocacy Study for free and discover data-backed insights to supercharge your program.Assess your program's strengths with our Employee Advocacy Health Check.

Mateusz Jabłonowski - Ten od EB, specjalista i konsultant HR Employer Branding, współautor książki "Employee Advocacy. Jak zarządzać programem ambasadorskim" mówił o tym, na co zwracać szczególną uwagę podczas szukania pracy, kiedy powinniśmy uważać.

Lewis Gray uncovers why employees don't post on LinkedIn and shares expert strategies to empower your team for powerful social media impact. Join Lewis as he tackles one of the most persistent challenges when managing employee advocacy initiatives: getting employees to post on LinkedIn consistently.In this episode, Lewis dives deep into the psychology behind why many employees hesitate to share content online. He identifies the three most common barriers: lack of perceived value, fear of missteps, and time constraints, and provides proven, practical solutions. Learn how clear communication, empowering social media policies, effective training, and smart use of employee advocacy tools can transform your workforce into confident, influential brand advocates.For senior marketers, employer brand leads, and social media managers, this episode is essential listening. Discover how to build a culture of confidence and clarity around social media, driving higher engagement, stronger personal brands, and measurable success. Stop guessing why your team isn't posting and start implementing strategies that genuinely motivate and enable them.We're working on the 2026 Employee Advocacy Benchmark Report and want to ensure it addresses the challenges you're facing. To understand your biggest challenges, we'd love for you to contribute to the report. It takes just 6-7 minutes to complete the survey, and you'll have the chance to be quoted in the final report. Download The Employee Advocacy Benchmark Report for more insights.  Law Meets LinkedIn: Stephens Scown's Sam Moles on Employee Advocacy [Podcast]How Dentsu Benelux Manages Brand Safety & Security with Employee Advocacy [Podcast] Did you find these strategies helpful? Subscribe to The Employee Advocacy & Influence Podcast for more expert insights into B2B social strategy and employee-driven marketing!Don't miss future episodes! Subscribe to The Employee Advocacy & Influence Podcast wherever you listen.

Discover how Benjamin Gredeson empowers leaders and employees to build authentic B2B influence.In this episode of The Employee Advocacy & Influence Podcast, hosts Lewis Gray and Elliot Elsley chat with Benjamin Gredeson, a global employer brand and culture strategist known for successfully scaling employee advocacy programs. Benjamin shares invaluable, real-world experience on securing senior leadership buy-in, overcoming social media fears, and cultivating a culture where genuine employee content thrives over overly polished corporate messages.Learn practical strategies for senior marketers, employer brand leads, and social media managers to ignite influence, drive B2B social engagement, and leverage the power of authentic voices within your organization. From peer-to-peer influence to creating a sense of belonging, Benjamin unpacks how to make employee advocacy a cornerstone of your social strategy and employer brand.This episode equips you with actionable insights to overcome common employee advocacy challenges, from hesitant leaders to content generation, helping you build a more influential and authentic brand presence.Ready to elevate your employee advocacy? Download the World's Biggest Employee Advocacy Study for free and discover data-backed insights to supercharge your program.We're working on the 2026 Employee Advocacy Benchmark Report and want to ensure it addresses the challenges you're facing. To understand your biggest challenges, we'd love for you to contribute to the report. It takes just 6-7 minutes to complete the survey, and you'll have the chance to be quoted in the final report.The Three C's of Employee Advocacy. Assess your program's strengths with our Employee Advocacy Health Check.Subscribe to The Employee Advocacy & Influence Podcast for more expert insights and strategies.

Discover how Lyuba Meystelplatz built and scaled employee advocacy from scratch. This episode with Lyuba, Senior Social Media Strategy Manager at IDeaS Revenue Solutions, is a must-listen for anyone seeking to establish a thriving employee advocacy program. Lyuba shares her journey from pioneering manual programs with spreadsheets in 2012 to leading a sophisticated, data-driven initiative today.Learn how she navigated the challenges of no budget, secured crucial executive buy-in, and transformed leadership involvement into a powerful asset. You'll get practical, no-nonsense insights into measuring real success, from earned media value and multilingual content to impact across the sales funnel. Lyuba also reveals her proven tactics for keeping advocates engaged in the long term, ensuring your program's longevity and influence.This episode offers actionable strategies for senior marketers, employer brand leads, and social media managers looking to refine their B2B marketing and social media approaches. Stop guessing and start building a robust employee advocacy program that delivers measurable results.We're working on the 2026 Employee Advocacy Benchmark Report and want to ensure it addresses the challenges you're facing. To understand your biggest challenges, we'd love for you to contribute to the report. It takes just 6-7 minutes to complete the survey, and you'll have the chance to be quoted in the final report.Want to level up your employee advocacy game? Don't miss out! Grab your FREE copy of Bradley Keenan's book Employee Advocacy: 101 Cheat Codes and unlock the secrets to boosting reach, influence, and engagement.Assess your program's strengths with our Employee Advocacy Health Check.Subscribe to The Employee Advocacy & Influence Podcast for more expert interviews and actionable advice.

Hvordan kan man som organisation både styrke medarbejdernes kompetencer, øge deres motivation og samtidig skabe større synlighed på LinkedIn? Det var præcis den opgave, som a-kassen CA stod med. Løsningen blev et employee advocacy-forløb, hvor karriererådgiverne fik mulighed for, på frivillig basis, at blive klædt endnu bedre på til at bruge LinkedIn aktivt. I denne udgave af Social Selling Radio deler Mikael Ravnkilde Møller og John Brøndum fra CA ud af deres erfaringer og læringer med employee advocacy-forløbet.

On the podcast today is Nada Alkutbi, she talks extensively about how IBM have leveraged their 200 IBMers to being real thought leaders in the business.  Nada Alkutbi, recently appointed as Global Social Media Strategy and Orchestration manager at IBM, has been working in digital and social media for over ten years. Nada leads the social media strategy across 16 markets and shares her experience and best practices on leading social advocacy programmes across countries and cultures. https://www.linkedin.com/in/nadaalkutbi/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Discover how to build real B2B influence on LinkedIn, moving beyond mere amplification.Join Lewis Gray and Elliot Elsley as they chat with AlixPartners Head of Solutions & Product Marketing, Barney O'Kelly. Barney brings a refreshingly honest perspective on social strategy in professional services, cutting through the noise to discuss what truly drives impact.In this episode, Barney breaks down the critical distinction between genuine influence and mere content amplification. He reveals the psychological barriers that often prevent professionals from sharing online, the importance of personal branding as a career-long investment, and how to foster authenticity in an AI-saturated world. Learn why genuine human connection and consistent, value-driven engagement far outperform chasing fleeting metrics. This is essential listening for senior marketers, employer brand leads, and social media managers looking to elevate their B2B social presence.Struggling to get your senior leaders or consulting teams active and influential on LinkedIn? This episode addresses common fears and misperceptions, offering actionable insights for cultivating genuine B2B influence and standing out in a crowded digital landscape.Discover the strategies that drive genuine engagement and business success. Get your free copy of the World's Biggest Employee Advocacy Study today.Boost your employee advocacy strategy with expert guidance! Check your program's health with our free Employee Advocacy Health Check. We're working on the 2026 Employee Advocacy Benchmark Report and want to ensure it addresses the challenges you're facing.To understand your biggest challenges, we'd love for you to contribute to the report!Don't miss future episodes! Subscribe to The Employee Advocacy & Influence Podcast wherever you listen.

Boost your B2B social media strategy by building confident employee advocates and proving real value! Join Lewis Gray and Elliot Elsley as they talk to Adrienne Konecsnik about her expert approach to global employee advocacy.Adrienne reveals how her team empowers employees to become influential brand advocates. This episode is packed with practical insights for senior marketers, employer brand leads, and social media managers. Learn how to foster employee confidence on platforms like LinkedIn, establish a dedicated community manager role, and scale your program effectively across global and regional teams.Discover how Adrienne measures success not just by impressions, but by tangible clicks and community engagement, offering a blueprint for proving the ROI of your employee advocacy initiatives. Adrienne also shares actionable tips for overcoming common challenges, encouraging authentic content, and driving genuine leadership influence through your workforce. This is a must-listen for anyone serious about elevating their employer brand and social selling efforts.Dive deeper into employee advocacy:Explore the World's Biggest Employee Advocacy Study and revolutionize your strategy.Assess your program's strengths with our Employee Advocacy Health Check.Subscribe to The Employee Advocacy & Influence Podcast for more expert insights into B2B social and influence strategies.

Should your executives really be posting on LinkedIn? The short answer: yes, and in this episode, you'll find out why.In this episode of The Employee Advocacy & Influence Podcast, Lewis Gray dives into the often-overlooked role of executives on LinkedIn and how their visibility directly shapes trust, culture, and growth.Executives who are active online don't just amplify company messages; they build trust with clients, candidates, and employees. Yet many leadership teams hesitate, citing a lack of time, uncertainty about what to post, or not seeing the value. Lewis unpacks each of these blockers and reframes the conversation in terms executives actually care about: business growth, talent attraction, shareholder confidence, and authentic culture. Drawing on real-world examples from Adobe and Salesloft, he explains the “ripple effect” of executive activity on employee advocacy and brand credibility.If you've struggled to get leadership engaged in advocacy, this episode provides a clear roadmap: frameworks to make posting easier, collaborative approaches to lighten the load, and secure delegation methods that keep InfoSec teams happy. By the end, you'll know exactly how to inspire your leaders to show up online,  and why it matters more than ever.Resources:Explore DSMN8's Executive Influencer tool.Get your free CEO Content Framework here.Download The World's Biggest Employee Advocacy Study.Subscribe to The Employee Advocacy & Influence Podcast to stay ahead on employee advocacy, executive influence, and modern social strategy.

Social media is no longer optional—but making it strategic is where the real value lies. In this episode of Amplify!, host Meg Hoevener sits down with Becky Weiand, Marketing Manager at Rea, to explore how her firm successfully implemented Clearview Social to drive employee advocacy. From culture-first content to gamified sharing and role-based feeds, Becky walks through the tools, analytics, and lessons learned over four years of refining their social strategy. Tune in to learn how to elevate firm visibility and individual thought leadership while simplifying the ask on busy professionals.   For more Amplify episodes and to learn more about the Association for Accounting Marketing, visit accountingmarketing.org/category/amplify

"What's the one thing people remember from your message—and is it what you intended?" In this compelling episode of Kent Hance: The Best Storyteller in Texas, Kent sits down with Merrie Spaeth, a trailblazing communicator whose career spans journalism, television, the Reagan White House, and crisis management for Fortune 500 companies. From her Quaker school roots to becoming the first female intern at the Philadelphia Inquirer, Merrie shares stories that are as insightful as they are entertaining. Listeners will hear how Merrie: Became a White House Fellow and worked directly with FBI Director Judge William Webster. Helped reshape the FBI's public image and diversity efforts. Created the White House News Service, pioneering direct-to-public communication long before social media. Built a global communications firm focused on proactive crisis management and employee advocacy. Offers timeless advice on how to communicate clearly, avoid PR disasters, and turn employees into brand ambassadors.

How does a traditional law firm become a global leader in employee advocacy? Sam Moles from Stephens Scown reveals all.In this episode, hosts Lewis Gray and Elliot Elsley welcome Sam Moles, Digital & Personal Brand Specialist and Employee Ownership Advisor at Stephens Scown, one of the UK's leading law firms and consistently ranked among the world's top performers in employee advocacy.Sam shares the story of how Stephens Scown embedded advocacy in a profession not usually known for social media innovation. From the pandemic forcing a digital shift to building both confidence and competence among lawyers, Sam explains how the firm overcame cultural barriers and made advocacy part of everyday practice. The conversation also highlights the firm's employee-owned model, the role of leadership buy-in, and the importance of authenticity in an AI-driven world.If you've ever wondered how to launch or scale advocacy in a regulated, traditional, or “hard-to-convince” industry, this episode is packed with lessons you can apply in your own organization.Explore the World's Biggest Employee Advocacy Study!Follow the podcast and subscribe on Spotify to catch future episodes with leaders shaping the future of advocacy and influence.Resources:The Most Active Law & Legal Employees on LinkedIn.Want to know if your employees are really amplifying your brand online? The first step to building a strong advocacy program is understanding where you are today.Get your FREE Employee Advocacy Health Check and discover how active your team really is.

What do 500,000+ LinkedIn posts reveal about the future of employee advocacy?In this special solo episode, DSMN8's Lewis Gray unveils the findings from the World's Biggest Employee Advocacy Study, the most comprehensive look yet at how employees build influence on LinkedIn.Outdated data has long held back the employee advocacy conversation. The World's Biggest EVER Employee Advocacy Study changes that. By analyzing half a million posts across industries, roles, and seniority levels, this study uncovers the strategies that actually move the needle from why authenticity and caption editing drive exponential engagement, to why text-only posts are outperforming links, and even the surprising best times to post. This episode delivers insights every program manager needs.Listeners will also hear why mid-sized networks outperform mega-influencers, and how small tweaks can transform “copy-paste shares” into meaningful conversations that build trust and influence.If you manage or are considering an employee advocacy program, this episode gives you the latest evidence-based insights to scale impact and boost ROI.Download the World's Biggest Employee Advocacy Study → here.The Ultimate Guide To Employee Advocacy. Swiss Post Case StudyRFP Template: here.Follow and subscribe to The Employee Advocacy & Influence Podcast for more actionable strategies and insights.

After some years developing websites and interactive and digital marketing projects, Guillem joined Merck in 2009, and he has been always related to digital marketing projects on the business side. Since 2020 Guillem has been driving the Social Selling initiative for Merck Life Science, focusing on Social Scouting with LinkedIn Sales Navigator, Social Listening and Employee Advocacy, to help Sales teams be more effective by using social channels to uncover new business opportunities. His work with using Chat CPT to support employee content has been truly inspiring with some great results. Folllow him on Linkedin for more https://www.linkedin.com/in/guillemcardenal/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Sarah Clay is the founder of Sarah Clay Social, who helps companies and CEOs maximize the power of LinkedIn through strategic marketing, personal branding, and employee advocacy programs.Through her work as a LinkedIn marketing consultant, Sarah guides organizations to build trust in the digital age while empowering their teams to use social media for both personal advancement and company growth.Now, Sarah's success in building a following of over 20,000 LinkedIn connections demonstrates how focused social media strategy can drive business growth and attract larger clients.And while celebrating the success of her #1 Amazon bestseller "Employee Advocacy on LinkedIn," she's expanding her team and preparing for her Ride25 cycling challenge across the Alps after recovering from hip surgery in January.Here's where to find more:www.linkedin.com/in/sarah-claywww.sarahclaysocial.com________________________________________________Welcome to The Unforget Yourself Show where we use the power of woo and the proof of science to help you identify your blind spots, and get over your own bullshit so that you can do the fucking thing you ACTUALLY want to do!We're Mark and Katie, the founders of Unforget Yourself and the creators of the Unforget Yourself System and on this podcast, we're here to share REAL conversations about what goes on inside the heart and minds of those brave and crazy enough to start their own business. From the accidental entrepreneur to the laser-focused CEO, we find out how they got to where they are today, not by hearing the go-to story of their success, but talking about how we all have our own BS to deal with and it's through facing ourselves that we find a way to do the fucking thing.Along the way, we hope to show you that YOU are the most important asset in your business (and your life - duh!). Being a business owner is tough! With vulnerability and humor, we get to the real story behind their success and show you that you're not alone._____________________Find all our links to all the things like the socials, how to work with us and how to apply to be on the podcast here: https://linktr.ee/unforgetyourself

How do you take a struggling employee advocacy program with no budget, no tool, and little buy-in and turn it into huge ROI? Alex Her joins Lewis Gray and Emma Powney to share the full journey.Alex reveals the grassroots tactics that got people on board, from starting with a simple Slack channel to gamifying participation and celebrating wins company-wide. He explains how earned media value became his go-to metric for proving ROI and how he scaled the program globally while keeping it authentic.The conversation dives into why culture trumps tools, how to get leadership buy-in with hard numbers, and how AI can help employees create more personal, engaging posts. Whether you're starting an advocacy program from scratch or looking to breathe new life into an existing one, Alex's insights will give you both inspiration and actionable steps.Listen to learn:How to reignite an advocacy program that's failed beforeThe role of gamification in driving engagementHow to measure impact beyond vanity metricsPractical uses of AI in employee advocacyWant to take your employee advocacy strategy to the next level? Get your FREE Employee Advocacy Health Check to find out how you compare with your competitors: here.Resources:The 3 C's of Employee Advocacy.The World's Biggest Employee Advocacy Study.Subscribe to The Employee Advocacy & Influence Podcast for more expert strategies to engage your people, grow your brand, and prove the business value of advocacy.

Choosing an employee advocacy platform? Don't get lost in the buzzwords. In this episode, Lewis Gray (Senior Marketing Manager at DSMN8) takes the mic solo to guide you through the entire RFP process for employee advocacy software. Whether you're launching a new program or replacing an outdated tool, this practical breakdown will help you avoid mistakes and make confident, informed decisions.Lewis covers the key steps to a successful RFP, how to build your internal team, define your goals, and weigh up vendor responses without getting overwhelmed. With advice from past podcast guests, including real-world input from Nissan and Talkdesk, this episode is packed with strategic insight and field-tested tips.This is essential listening for social media leads, procurement pros, and anyone looking to future-proof their advocacy strategy. If you're stuck between platforms or want to ensure you're asking the right questions, this episode will point you in the right direction.Want to take your employee advocacy strategy to the next level? Get your FREE Employee Advocacy Health Check to find out how you compare with your competitors: here.Resources Mentioned in This Episode:Download the Free RFP Template:https://dsmn8.com/blog/how-to-run-an-rfp-for-employee-advocacy-software-template/Explore the Employee Advocacy Benchmark Report:https://dsmn8.com/employee-advocacy-benchmarks-report/Swiss Post Case Study: https://dsmn8.com/portfolio/swiss-post-enterprise-employee-advocacy-case-study/Episodes Referenced in This Podcast:From Pilot to Powerhouse: How Nissan's Brad Nevin Scaled Employee Advocacy:https://dsmn8.com/blog/nissan-scaled-advocacy-program/ Talkdesk's Jordan Tenenbaum: Maximizing LinkedIn Engagement with Employee Advocacy:https://dsmn8.com/blog/maximizing-linkedin-engagement/ 

What if your most reluctant employees could become LinkedIn advocates, without ever writing a post?In this episode of The Employee Advocacy & Influence Podcast, Sarah Clay, CEO of Sarah Clay Social, shares her practical strategies for getting employees, from introverts to executives, comfortable and confident on LinkedIn.Sarah has helped countless organizations not just launch employee advocacy programs, but sustain them. She introduces the idea of passive advocacy: the simple yet powerful acts of liking, commenting, and sharing that amplify a company's message without forcing employees to post right away.From tackling common fears (“What if I look silly?”) to teaching LinkedIn as if it were a real-life networking party, Sarah shares hands-on techniques that ease people into LinkedIn until they're ready to take that first big step: posting with confidence.This episode is packed with insights for marketers, HR teams, and leaders who want to create a culture of advocacy and keep it alive.Want to take your employee advocacy strategy to the next level?Get your free Employee Advocacy Health Check: https://dsmn8.com/resources/employee-advocacy-health-check/ Get a free copy of Employee Advocacy: 101 Cheat Codes: https://dsmn8.com/employee-advocacy-book/ Enroll in our free Employee Advocacy Certification: https://dsmn8.com/employee-advocacy-course/ 

In this episode: Empowering Employees, Navigating Corporate Politics, Building Resilience, Financial Independence, Understanding Severance Agreements with Dan GoodmanEpisode SummaryAdam speaks with Dan Goodman about the critical importance of empowering employees to advocate for themselves in the workplace. They explore the nuances of navigating corporate politics, the challenges of building resilience, and the path to Financial Independence. Dan shares his insights on understanding severance agreements and how employees can protect their interests against unfair practices.Guest BioDan Goodman is a passionate advocate for employees, helping them navigate the complexities of workplace dynamics and empowering them to stand up against wrongdoing. With a focus on Financial Independence and resilience, Dan has built a successful practice, guiding clients through the intricacies of employment agreements, severance negotiations, and workplace challenges.Resources & Books MentionedTrue Commission AppGuest Contact InformationWebsite: https://www.dangoodmanea.com/LinkedIn: https://www.linkedin.com/company/dangoodmanea/Key TakeawaysUnderstand the importance of advocating for yourself in the workplace.Recognize the signs of being managed out and how to document them effectively.Financial Independence is key to navigating corporate challenges and feeling empowered.It's crucial to know your rights regarding severance agreements and how to negotiate them.Building a strong network can provide support during difficult employment situations.Employees should not hesitate to utilize mental health leave when needed for their well-being.PS: Introducing the…

Is your team struggling with LinkedIn? In this episode, Coach Michelle J Raymond delves into common misconceptions about using LinkedIn for business and how to set your team up for success. Learn why assuming LinkedIn is easy can set your team up for failure and discover practical tips on providing the necessary support and training. Michelle offers insights on how to create an effective employee advocacy program, the importance of social media policies, and realistic expectations for time and effort. Key moments in this episode - 0:00 The LinkedIn Myth00:56 The Reality of LinkedIn for Teams02:10 Challenges in Employee Advocacy on LinkedIn02:56 Setting Your Team Up for Success05:44 Addressing Internal Barriers10:26 Culture Before Content13:20 Practical Tips for LinkedIn Success16:34 The Value of LinkedIn Training and Support18:21 Achieving B2B LinkedIn SuccessCONNECT WITH MICHELLE J RAYMOND Michelle J Raymond on LinkedIn Book a free intro call https://socialmediaforb2bgrowthpodcast.com/ B2B Growth Co newsletterToday's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. https://metricool.com/?utm_source=podcast&utm_medium=influencer&utm_campaign=20250701_michelle-raymond_july-premium-poll_en&utm_content=audio&utm_term=q2#LinkedIn #EmployeeAdvocacy #SocialSelling

Send us a textWhat would happen if your name came up in a budget meeting tomorrow? Would they fight to keep you or quietly move on? In this episode, Dr. Heather Walker asks the tough question every professional should be prepared to answer: Can they (your manager and others) clearly explain your value in just a few words?Whether you're aiming for promotion or just job security in a tough market, this episode is your call to get visible, get intentional, and start advocating for yourself in ways that actually resonate.

Human vs. Machine Mayhem Marketing maven Mark Schaefer returns to EDGE of the Web, diving headfirst into the audacious art of brand disruption in a world brimming with AI-generated noise.  We unpack Schaefer's latest book, "Audacious: How Humans Win in an AI Marketing World" offering wild tales of brands that drop the cookie-cutter for shock, spectacle, and seriously weird TikToks (lookin' at you, Nutter Butter). From QR codes in the sky luring diners out of restaurants, to the marketing taboo-breakers of Liquid Death and ELF Cosmetics, we explore how marketers can stir emotion, break convention—without getting canceled—and measure the impact when you throw the box away altogether. Pro tip? If your marketing feels safe, it's probably boring, and AI will eat your lunch. Mark serves up a snappy checklist for dodging legal snooze-fests and making campaigns people actually remember—because sometimes a little weird goes a long way. Key Segments: [00:02:22] The Book! [00:07:41] Reimagining Storytelling with AI [00:08:48] Unconventional Brand-Audience Connection Spaces [00:14:36] EDGE of the Web Title Sponsor: Site Strategics [00:15:55]  What Taboos are Worth Breaking [00:25:29] EDGE of The Web Sponsor: Inlinks (WAIKAY) [00:30:38] Unprecedented Innovation Evaluation [00:31:52] Embracing Unconventional Marketing Opportunities Thanks to Our Sponsors! Site Strategics: http://edgeofthewebradio.com/site Inlinks/WAIKAY: https://edgeofthewebradio.com/waikay  Follow Our Guest Twitter: https://x.com/markwschaefer  LinkedIn: https://www.linkedin.com/in/markwschaefer/  Resources: https://businessesgrow.com/ https://businessesgrow.com/audacious/

In this episode of Confessions of a B2B Entrepreneur, Tom Hunt speaks with Gabe Lullo, CEO of Alleyoop, a leading SDR-as-a-service firm. Gabe unveils his groundbreaking employee-powered content machine, a unique strategy that remarkably drives 40% of Alleyoop's new business. Drawing from his sixteen years in sales and leadership, Gabe also shares how to overcome common cold outreach pitfalls with data-driven strategies, Alleyoop's 'plug and play' SDR teams for scalable B2B growth, and his unique journey from SDR to CEO. Essential listening for B2B founders, sales leaders, and marketing professionals looking to innovate their demand generation and future-proof their revenue engine.

La voix des salariés n'a jamais été aussi précieuse. Aujourd'hui, ce n'est plus uniquement aux marques de parler, ce qui fait la différence ce sont les individus. Et c'est là qu'entre en jeu l'employee advocacy.Dans cet épisode, on va voir :• Ce qu'est réellement l'employee advocacy et pourquoi il est devenu indispensable,• Comment engager vos collaborateurs de manière naturelle et efficace,• Comment structurer un programme solide et mesurable,• Et surtout, comment en faire un levier durable de croissance et de notoriété.---------------

In this episode, we sit down with Khalid El Khatib, the Chief Marketing Officer of Consumer Reports, one of America's most trusted and oldest consumer advocacy organizations. Khalid unpacks how he's transitioning Conaumer Reports from a “publisher” mindset to a platform strategy that emphasizes product-led growth, user-centric advocacy, and yes, the iconic lab testing (including a cat-hair-laden robotic vacuum test).One of the key takeaways here is how community can be a company's competitive moat, and how bringing in fresh digital tactics doesn't have to mean losing an 88-year legacy of credibility. Another recurring theme is the intergenerational aspect of CR's brand story - how do you engage a loyal but aging membership and a new crop of digitally native consumers at the same time? If you've ever wondered how to future-proof an institution while staying true to its roots, then this conversation is for you!Watch the video version of this podcast on Youtube ▶️: https://youtu.be/K-OrSj6ioiA