Podcasts about employee advocacy

Listen and subscribe to Money Making Conversations on iHeartRadio, Apple Podcasts, Spotify, www.moneymakingconversations.com/subscribe/ or wherever you listen to podcasts. New Money Making Conversations episodes drop daily. I want to alert you, so you don’t miss out on expert analysis and insider perspectives from my guests who provide tips that can help you uplift the community, improve your financial planning, motivation, or advice on how to be a successful entrepreneur. Keep winning! Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Heather Younger. Founder and CEO of a leading employee engagement and workplace culture consulting firm:

Answer engine optimization (AEO) and generative engine optimization (GEO) rely heavily on brand recommendations, mentions, and citations within AI-generated answers. Employee advocacy directly feeds these artificial intelligence models by distributing highly trusted, human-sounding employee-generated content (EGC) across social channels and communities like LinkedIn and Reddit.We are joined by Gabrielle Herrera, Leader of Community Growth at HubSpot, who details her fascinating journey taking HubSpot's employee advocacy initiative from a 12-person pilot program to a global framework accessible to over 9,000 employees. Gabrielle shares how her extensive experience at the intersection of customer marketing, scaling growth, and global email strategy helped her design a sustainable roadmap for widespread workforce adoption.Throughout our chat, Gabrielle outlines why traditional SEO is evolving into Answer Engine Optimization (AEO), making decentralized community conversations across LinkedIn and Reddit vital for brand survival. She offers a masterclass on why customer success teams make the ultimate pilot testing ground, how to provide actionable content structure without destroying employee authenticity, and the continuous battle between deep-link attribution tracking and social algorithm health. Listeners will walk away with an exact understanding of how to move past uniform "lazy copy" and create an enablement framework that fosters intrinsic creator motivation, driving real enterprise growth.Resources:Want to know how your employee advocacy strategy really stacks up? Grab your FREE Employee Advocacy Health Check and see how you compare against your competitors.Book a call to discover how employee advocacy can benefit your team.Ready to elevate your employee advocacy? Get a free copy of Bradley Keenan's essential book, ‘Employee Advocacy: 101 Cheat Codes' for deeper insights and actionable strategies.Download The World's Biggest Employee Advocacy Study.Subscribe to the Employee Advocacy & Influence Podcast on Spotify or your favorite platform to never miss an episode.

Listen and subscribe to Money Making Conversations on iHeartRadio, Apple Podcasts, Spotify, www.moneymakingconversations.com/subscribe/ or wherever you listen to podcasts. New Money Making Conversations episodes drop daily. I want to alert you, so you don’t miss out on expert analysis and insider perspectives from my guests who provide tips that can help you uplift the community, improve your financial planning, motivation, or advice on how to be a successful entrepreneur. Keep winning! Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Heather Younger. Founder and CEO of a leading employee engagement and workplace culture consulting firm:

Listen and subscribe to Money Making Conversations on iHeartRadio, Apple Podcasts, Spotify, www.moneymakingconversations.com/subscribe/ or wherever you listen to podcasts. New Money Making Conversations episodes drop daily. I want to alert you, so you don’t miss out on expert analysis and insider perspectives from my guests who provide tips that can help you uplift the community, improve your financial planning, motivation, or advice on how to be a successful entrepreneur. Keep winning! Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Heather Younger. Founder and CEO of a leading employee engagement and workplace culture consulting firm:

Listen and subscribe to Money Making Conversations on iHeartRadio, Apple Podcasts, Spotify, www.moneymakingconversations.com/subscribe/ or wherever you listen to podcasts. New Money Making Conversations episodes drop daily. I want to alert you, so you don’t miss out on expert analysis and insider perspectives from my guests who provide tips that can help you uplift the community, improve your financial planning, motivation, or advice on how to be a successful entrepreneur. Keep winning! Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Heather Younger. Founder and CEO of a leading employee engagement and workplace culture consulting firm:

How do global B2B brands balance LinkedIn Company Pages, paid social, organic content and employee advocacy? In this episode of Social Media for B2B Growth, Michelle J Raymond speaks with Molly Hopkins, Associate Director of Social Media at CBRE, about what it takes to manage LinkedIn strategy inside a large global B2B organisation.Molly shares practical lessons on treating social media as an ecosystem, supporting executives and employees, managing multiple Company Pages, and deciding when content belongs on the brand Page versus a personal profile.Key moments in this episode:00:00 – Introduction01:45 – What a global B2B social media role really involves04:45 – Why clear processes matter for social media teams06:55 – How paid, organic, executive and employee content work together09:35 – A practical tiered approach to employee advocacy13:20 – Why you can't force employees to post on LinkedIn18:25 – Why LinkedIn Company Pages are not dying21:35 – Managing 150+ LinkedIn Company Pages globally23:35 – Why personal profiles can drive more clicks than Company PagesABOUT MICHELLE J RAYMONDMichelle J Raymond is a globally recognised LinkedIn Company Page strategist, trainer, speaker and founder of B2B Growth Co. She helps B2B organisations use LinkedIn Company Pages, employee advocacy and social selling to build trust, visibility and business growth.CONNECT WITH MICHELLELinkedIn: https://www.linkedin.com/in/michellejraymond/Website: https://b2bgrowthco.com/Subscribe to my newsletter: https://b2bgrowthco.com/newsletter/CONNECT WITH MOLLY HOPKINSLinkedIn: https://www.linkedin.com/in/molly-hopkins/LinkedIn CBRE Company Page: https://www.linkedin.com/company/cbre/

Ever wonder how G2 employees manage to completely dominate your LinkedIn feed with high-value content?In this episode, Lewis Gray and Elliot Elsley sit down with Jenny Gardynski, Senior Director of Content and Communications at G2. With over 13 years of PR agency experience representing fast-growing B2B tech giants, Jenny knows exactly how to build authentic brand awareness from the inside out.Listeners will dive into the exact mechanics behind G2's manual advocacy program, learning how their communications team builds high-performing social kits, launches tactical Slack engagement loops, and embeds custom LinkedIn branding into new-hire onboarding.Jenny shares strategies on why workforce personalization outpaces corporate channels by 5x, how to execute strategic quarterly contests that prompt passive employees to start posting, and how to effectively build custom GPT structures to scale executive voices while completely eliminating robotic "AI-isms".If you're currently struggling to prove a proof of concept with a manual social pilot, or if your employees are hesitant to share content because they are afraid of sounding unauthentic, this episode provides a realistic blueprint.Resources:Want to know how your employee advocacy strategy really stacks up?Grab your FREE Employee Advocacy Health Check and see how you compare against your competitors.Book a call to discover how employee advocacy can benefit your team.Ready to elevate your employee advocacy? Get a free copy of Bradley Keenan's essential book, ‘Employee Advocacy: 101 Cheat Codes' for deeper insights and actionable strategies.Download The World's Biggest Employee Advocacy Study.Subscribe to the Employee Advocacy & Influence Podcast on Spotify or your favorite platform to never miss an episode.

Employee advocacy is more than asking your team to share company posts on LinkedIn.For B2B organisations, the real opportunity is using employee advocacy, LinkedIn Company Pages and social media strategy to build trust before buyers are ready to speak to sales.In this episode of Social Media for B2B Growth, Michelle J Raymond is joined by Colin Day from Oktopost to explore why B2B brands need to move beyond content distribution and start treating social media as part of their go-to-market strategy.If your employee advocacy programme is focused only on more reach, more shares or more impressions, you're missing the bigger picture. Your Company Page builds brand credibility, but your employees bring the human voice, expertise and context that B2B buyers trust.Timestamps00:00 Introduction to employee advocacy with Colin Day02:18 Why social media is now go-to-market infrastructure05:15 Why B2B brands need to stop broadcasting10:15 The problem with treating advocacy as distribution15:15 How employee advocacy builds trust before sales22:30 Why your LinkedIn Company Page still matters26:30 Measuring employee advocacy beyond vanity metricsConnect with Michelle J RaymondLinkedIn: https://www.linkedin.com/in/michellejraymond/Website: https://b2bgrowthco.comSubscribe to the B2B Growth Co newsletterConnect with Colin DayLinkedIn: https://www.linkedin.com/in/daycolin/Oktopost: https://www.oktopost.com

Most employee advocacy programs fail because they turn employees into parrots, repeating the same product message over and over until no one wants to share anything. In this episode of Content Amplified, Matt Mullan, Director of Social Media at NinjaOne, explains how to fix that by positioning employees as thought leaders instead of megaphones. Matt walks through giving people industry content they actually want to share, using Mad Libs-style suggested copy with guardrails so posts sound human, and motivating adoption by shouting out every organic win across Slack rather than relying on prizes. He gets specific on measurement: why earned media value and potential impressions are made-up numbers, why UTM link tracking is the only honest metric, and why he holds his programs to a 50% monthly usage bar. He also makes the case that LinkedIn comments now out-earn reshares, and shares how his team built an in-house "social ambassador" tiger team to keep conversations going. If you run social and your advocacy program has stalled, this conversation gives you the playbook.About MattMatt Mullan is the Director of Social Media at NinjaOne, an IT operations platform. He has spent roughly 13 years in social media, going back to experimenting with Google Plus and MySpace, and has worked across industries from an international toy manufacturer to HR and payroll software, cybersecurity, and IT management companies. Matt is focused on B2B social media as his day-to-day craft, and he believes the real audience for an advocacy program is not your followers, it is your own employees.Show Notes- Connect with Matt on LinkedIn: https://www.linkedin.com/in/mullanmatthew/Text us what you think about this episode!

How do you turn employees into active brand advocates in less than 90 days?In this episode, Anna Laura McGranahan, the driving force behind the social media strategy at Aptean, an AI-enhanced enterprise software, shares her blueprint for migrating from manual, untrackable social sharing to a high-performance advocacy engine that hit its end-of-year goals in just four weeks.Listeners will discover how to build a structural foundation for scale, from navigating IT requirements like Single Sign-On to leveraging executive leadership to drive immediate adoption. Anna Laura also pulls back the curtain on her use of Generative AI agents to remove the “blank page syndrome” for employees, ensuring that even engineers and R&D teams feel confident posting on LinkedIn.Resources:Want to know how your employee advocacy strategy really stacks up?Grab your FREE Employee Advocacy Health Check and see how you compare against your competitors.Book a call to discover how employee advocacy can benefit your team:​Ready to elevate your employee advocacy? Get a free copy of Bradley Keenan's essential book, ‘Employee Advocacy: 101 Cheat Codes' for deeper insights and actionable strategies.​Download the 2026 Employee Advocacy Benchmark Report.Subscribe to the Employee Advocacy & Influence Podcast on Spotify or your favorite platform to never miss an episode.

Comment on the Show by Sending Mark a Text Message.Did you know that a staggering 32% of American workers face workplace harassment, with supervisors being the perpetrators 55% of the time? It's time to shatter the silence surrounding this critical issue! In this powerful episode of the Employee Survival Guide®, Mark Carey dives deep into the pervasive problem of workplace harassment, exposing the various forms of abusive behaviors that create a hostile work environment. From subtle discrimination to overt bullying, Mark lays bare the realities that many employees endure daily. Mark emphasizes the crucial importance of documentation in combating workplace harassment. He advises listeners to keep detailed records of incidents, report them internally, and seek medical help if their mental or physical health is impacted. Understanding your rights is essential, and Mark encourages everyone to consult an employment attorney before making any significant decisions, like resigning or signing agreements. This episode is a call to action for all employees to take proactive steps against workplace bullying and harassment. As we navigate the complexities of employment law, Mark highlights the importance of employee rights and the need for effective employee advocacy. Whether you're dealing with sexual harassment, discrimination based on race, gender, or age, or facing retaliation for standing up against a toxic work culture, this episode is packed with insights and strategies to empower you. Don't let workplace harassment define your career or your life. Instead, arm yourself with knowledge, assert your rights, and refuse to suffer in silence. Mark concludes by inviting listeners to reach out for legal assistance if they're facing harassment, emphasizing that help is available. He also urges you to leave a review of the podcast to help spread the word and support others in similar situations. With the Employee Survival Guide®, you can learn to navigate workplace policies, understand your employment rights, and develop the skills needed to thrive in your career. Tune in now to discover how to reclaim your work life and advocate for yourself in the face of adversity!  If you enjoyed this episode of the Employee Survival Guide please like us on Facebook, X and LinkedIn.  We would really appreciate if you could leave a review of this podcast on your favorite podcast player such as Apple Podcasts and Spotify. Leaving a review will help other employees find the Employee Survival Guide.  For more information, please contact our employment attorneys at Carey & Associates, P.C. at 203-255-4150, www.capclaw.com.Disclaimer:  For educational use only, not intended to be legal advice. 

Comment on the Show by Sending Mark a Text Message.Are you aware of your labor law rights? Many employees overlook crucial protections that could make a significant difference in their work lives. In this enlightening episode of the Employee Survival Guide®, Mark Carey dives deep into the often-misunderstood realm of labor law rights, illuminating the essential aspects that go beyond minimum wage and overtime. This episode is a must-listen for anyone who wants to navigate the complexities of the workplace and advocate for themselves effectively. Mark emphasizes the importance of fair treatment, workplace safety, and protections against retaliation. He sheds light on the concept of 'at-will' employment, where employers can terminate employees for almost any reason, and the necessity for employees to be well-informed about their rights. By understanding labor law rights, you empower yourself to stand up against workplace injustices, whether it be discrimination, harassment, or a hostile work environment. Throughout the episode, Mark provides practical advice that every employee should heed: from documenting incidents and understanding protected classes to reading employment contracts carefully before signing. He underscores the illegality of retaliation, encouraging listeners to leverage their rights and seek help when feeling mistreated at work. This is your chance to learn how to negotiate severance packages, recognize discriminatory practices, and understand the nuances of employment law that can affect your career trajectory. Mark invites listeners to share their experiences and questions, reinforcing the podcast's mission of employee empowerment. Whether you're dealing with workplace issues, seeking career development tips, or simply trying to understand your rights in a remote work setting, this episode is packed with insights that can guide you through the murky waters of employment law. Tune in to gain the knowledge that can help you not just survive, but thrive in your career! Join us as we unravel the complexities of labor law rights, and equip yourself with the tools needed to navigate employment disputes, advocate for your rights, and foster a healthier workplace culture. Remember, knowledge is power, and in the world of work, being informed is your best defense against discrimination, retaliation, and unfair treatment. Don't miss out on this essential episode of the Employee Survival Guide®!  If you enjoyed this episode of the Employee Survival Guide please like us on Facebook, X and LinkedIn.  We would really appreciate if you could leave a review of this podcast on your favorite podcast player such as Apple Podcasts and Spotify. Leaving a review will help other employees find the Employee Survival Guide.  For more information, please contact our employment attorneys at Carey & Associates, P.C. at 203-255-4150, www.capclaw.com.Disclaimer:  For educational use only, not intended to be legal advice. 

Can you run a successful employee advocacy program when every single post is subject to regulatory enforcement?Beatrice Edera Panariello, Senior Digital Marketing Manager at Aviva Investors, joins the show to reveal how she built an award-winning program that's delivered over half a million pounds in equivalent media value within one of the world's most tightly regulated industries.This episode provides a masterclass in navigating the risk of social media by co-creating guardrails with legal teams, reframing advocacy as a tool for personal professional growth rather than just a corporate megaphone, and leveraging AI to streamline the compliance process. Beatrice shares how to transition to a high-trust, expert-led LinkedIn presence that reaches four times the audience of a corporate account.Whether you are struggling with low engagement or high-risk barriers, this conversation offers a proven roadmap for scaling influence globally while staying 100% compliant.Resources:Want to know how your employee advocacy strategy really stacks up?Grab your FREE Employee Advocacy Health Check and see how you compare against your competitors.Book a call to discover how employee advocacy can benefit your team.​Ready to elevate your employee advocacy? Get a free copy of Bradley Keenan's essential book, ‘Employee Advocacy: 101 Cheat Codes' for deeper insights and actionable strategies.​Download the 2026 Employee Advocacy Benchmark Report.Subscribe to the Employee Advocacy & Influence Podcast on Spotify or your favorite platform to never miss an episode.

Your employees are your company's most underutilized marketing channel. Relying solely on corporate pages means missing out on the authentic, human-centric voice that modern buyers and candidates trust.In this episode, we are joined by Zach Blew, a Talent Brand and People Programs Leader formerly of Meta and Glassdoor. Zach shares his experience from his time at Meta, including the nuts and bolts of building an employee advocacy program from the ground up, starting with a pilot that achieved a staggering 40% adoption rate.Zach shares his “Goldilocks method” for engaging everyone from the on-the-go sharer to the high-touch executive, and explains how to move past vanity metrics to track hard ROI, such as cost-per-click and direct job applications. He also debunks the myth that advocacy requires a massive content production budget, highlighting how authentic employee voices now take priority over flashy, polished content.Whether you're struggling to get executive buy-in or looking to scale an existing program, this episode provides a masterclass in driving reach, trust, and bottom-line results through the power of your people.Resources:Want to know how your employee advocacy strategy really stacks up?Grab your FREE Employee Advocacy Health Check and see how you compare against your competitors.Book a call to discover how employee advocacy can benefit your team.​Ready to elevate your employee advocacy? Get a free copy of Bradley Keenan's essential book, ‘Employee Advocacy: 101 Cheat Codes' for deeper insights and actionable strategies.​Download the 2026 Employee Advocacy Benchmark Report.Subscribe to the Employee Advocacy & Influence Podcast on Spotify or your favorite platform to never miss an episode.

Employee advocacy is growing - and that's a good thing for employer brand.But there's a gap between where most organisations are and where they could be. Right now, the dominant model is using employees as a distribution channel. Brand creates content. Employees reshare it. A bit more reach, not much more engagement, and the people involved don't feel especially connected to any of it.The shift - and this is what this conversation is really about - is from distribution to co-creation. When employer brand teams work with employees to surface their genuine expertise, knowledge, opinions and stories, something different happens. Employees are more bought in. They share the content because it's actually theirs. And the content does more: it helps retain existing clients and customers, brings in new ones, keeps people motivated, and attracts the talent you're trying to reach.That's not a content strategy. That's demonstrable business impact.Andy Lambert has been building towards this thinking for over a decade. He co-founded ContentCal in 2016, grew it to become the fastest-growing platform in its category against Hootsuite, Sprinklr and Sprout, and sold it to Adobe in 2021. He built that business almost entirely through people-powered content. He's now the author of Spheres of Influence - a framework for turning genuine human voices into sustainable word-of-mouth growth.Andy and I have known each other for about ten years. This is a conversation where the thinking has had time to develop - and it shows.What we talked about:- Why co-creating content with employees beats just using them as a distribution channel- How giving employees a genuine voice creates buy-in - and better content- The business case: talent attraction, employee motivation, reputation, sales and client retention- Why LinkedIn's AI discovery shift makes this more urgent than ever right now- How to get employees creating content without handing them a blank page- Andy's six spheres of influence — a practical framework for personality-led growthFind Andy and get his book:LinkedIn: https://www.linkedin.com/in/andyrlambert/Spheres of Influence: https://amzn.eu/d/0198edDsSubscribe to the Employer Content Marketing newsletter: www.employercontent.marketingFind ChrisLinkedIn: linkedin.com/in/chrislecandharwoodNewsletter: www.employercontent.marketingWebsite: www.contentmarketingpod.com#EmployerBrand #EmployeeAdvocacy #LinkedInMarketing #employerbranding

Stop treating employee advocacy as an “optional extra” and start treating it as business infrastructure.Download the free 2026 Employee Advocacy Benchmark Report.In this special episode, host Lewis Gray breaks down the insights from the second annual Employee Advocacy Benchmark Report. Drawing on data from global programs, including giants like Cisco, Nissan, and Toyota. Lewis reveals why 2026 is the year advocacy moves from an optional extra to a vital revenue and talent-attraction engine.Lewis shares that the 2026 Employee Advocacy Benchmark Report indicates sales teams are emerging as the driving force behind employee advocacy, accounting for 33% of all activity, as their involvement directly links to stronger pipelines and higher win rates. At the same time, 92% of managers are using AI to handle the heavy lifting, while 41% of employees continue to personalize content to maintain authenticity. The episode also explores how uncertainty remains the biggest barrier to posting, and how structured training can significantly reduce non-participation, alongside why 80% of the most successful programs actively involve senior leadership to build legitimacy and spark internal competition.Whether you are struggling to prove ROI to your CFO or trying to get your CEO to post their first update, this episode offers the data-backed evidence you need to move the needle.Resources: Want to know how your employee advocacy strategy really stacks up?Grab your FREE Employee Advocacy Health Check and see how you compare against your competitors.Book a call to discover how employee advocacy can benefit your team.Download The World's Biggest Employee Advocacy Study.Get Certified in Employee Advocacy. DSMN8's case studies.

Comment on the Show by Sending Mark a Text Message.Are you feeling the weight of quiet workplace fear every day, wondering if your job is at risk due to unfair treatment or retaliation? You're not alone. In this enlightening episode of Employee Survival Guide®, Mark Carey, an employment lawyer with nearly 30 years of experience, dives deep into the pervasive anxiety that plagues employees across various sectors. He shares compelling stories of individuals whose lives have been upended by toxic workplace dynamics, shedding light on the often-unspoken fears that come with employment, job security, and the struggle for employee rights.Mark emphasizes that quiet workplace fear isn't just about the immediate threat of job loss; it's a constant undercurrent that can affect every aspect of your well-being. From navigating hostile work environments to dealing with discrimination—whether it be based on race, gender, or disability—these issues are more than just legal terms; they are real barriers to your career advancement and job satisfaction. Mark encourages listeners to confront their own fears, share their experiences, and foster a community of support that can combat the toxic culture that often thrives on silence.Throughout the episode, you'll discover practical strategies for overcoming quiet workplace fear and reclaiming your voice in the workplace. Mark invites you to contribute your own stories, promoting a collective resistance against the dynamics that perpetuate fear and control. Whether you're facing challenges with severance negotiations, performance reviews, or workplace bullying, this episode is packed with insights that empower you to navigate the complexities of employment law and workplace policies.Join us as we explore how to advocate for your rights, negotiate effective severance packages, and understand the nuances of employment contracts. With tips on managing remote work challenges and navigating workplace conflicts, this episode is your go-to resource for developing the skills necessary for survival in today's job market. As Mark Carey unpacks the intricacies of employment law, he provides you with the knowledge to stand up against discrimination, retaliation, and unfair treatment in your career.Don't let quiet workplace fear dictate your professional life. Tune in to Employee Survival Guide® and take the first step towards empowerment, resilience, and a healthier work culture. Your stories matter, and together, we can challenge the status quo of workplace dynamics. Embrace your journey to employee advocacy and survival—because you deserve a work environment that respects your rights and fosters your growth. If you enjoyed this episode of the Employee Survival Guide please like us on Facebook, X and LinkedIn.  We would really appreciate if you could leave a review of this podcast on your favorite podcast player such as Apple Podcasts and Spotify. Leaving a review will help other employees find the Employee Survival Guide.  For more information, please contact our employment attorneys at Carey & Associates, P.C. at 203-255-4150, www.capclaw.com.Disclaimer:  For educational use only, not intended to be legal advice. 

Aujourd'hui, je reçois Guillaume Coudert, expert reconnu de la marque employeur en France. Il accompagne depuis plus de 15 ans les entreprises dans leurs stratégies de ressources humaines, de recrutement et de marque employeur.Son objectif : aider les entreprises à arrêter les actions de communication superficielles pour construire une marque employeur authentique, utile aux candidats et alignée avec la réalité du terrain.

How do you transform a global icon known for luxury cars into a performance-driven technology powerhouse through the voices of its own people?In this episode, we are joined by Steven Brand, Global Employer Brand Lead at Rolls-Royce. Listeners will hear why employee voices carry more weight than corporate channels and how Rolls-Royce uses a unified employer brand to challenge and correct market misconceptions about its business. Discover the importance of shifting the narrative from corporate requirements to individual career benefits and reputation building, while still finding the room to play within strict tone-of-voice and design guidelines. Plus, understand why early-stage advocacy programs need a balance of hard metrics and powerful anecdotal stories to successfully win over leadership and drive long-term adoption.This episode offers a practical, step-by-step guide to proving the business value of employee advocacy.Resources:Want to know how your employee advocacy strategy really stacks up? Grab your FREE Employee Advocacy Health Check and see how you compare against your competitors.Book a call to discover how employee advocacy can benefit your team.​Ready to elevate your employee advocacy? Get a free copy of Bradley Keenan's essential book, ‘Employee Advocacy: 101 Cheat Codes' for deeper insights and actionable strategies.​Download the 2026 Employee Advocacy Benchmark Report.Subscribe to The Employee Advocacy & Influence Podcast for more expert insights into employee influence!

Aujourd'hui, je reçois Guillaume Coudert, expert reconnu de la marque employeur en France. Il accompagne depuis plus de 15 ans les entreprises dans leurs stratégies de ressources humaines, de recrutement et de marque employeur.Son objectif : aider les entreprises à arrêter les actions de communication superficielles pour construire une marque employeur authentique, utile aux candidats et alignée avec la réalité du terrain.

Aujourd'hui, j'accueille Charlène, fondatrice de Talent Catcher et experte de l'employee advocacy.Elle accompagne des entreprises comme Free, SNCF ou encore Boulanger à transformer leurs équipes en véritables créateurs de contenu.

Comment on the Show by Sending Mark a Text Message.Have you ever felt the suffocating grip of a Performance Improvement Plan (PIP) hanging over your career like a dark cloud? Join Mark Carey in this eye-opening episode of Employee Survival Guide® as he navigates the treacherous waters of corporate dynamics, revealing how PIPs can be weaponized against employees, particularly in cases of discrimination. Drawing on the poignant story of Joanne Walsh, a dedicated 26-year veteran at HNTB Corporation, we shed light on the unsettling realities of age discrimination and the psychological pressure that can accompany a performance improvement plan after declining a promotion. Through Joanne's experience, we unravel the legal implications of her situation, showcasing how the performance improvement plan became a tool for her employer to push her out without formal termination. This episode not only highlights the challenges of proving constructive discharge but also emphasizes the crucial importance of documenting workplace interactions. As we dissect the intricate details of her case, we also provide listeners with essential strategies to navigate similar predicaments. Why should you never quit? Because it's vital to let employers terminate you instead, ensuring you maintain your rights and leverage in any severance negotiation. We discuss the importance of filing formal complaints to protect your employee rights and how to advocate for yourself in a hostile work environment. With insights into employment law and practical job survival skills, this episode serves as a powerful reminder of the realities of workplace discrimination, including age discrimination, and the often-overlooked nuances of employment contracts. Join us for an engaging discussion that empowers you to take control of your career and navigate the complexities of workplace culture. Whether you're facing performance monitoring, dealing with workplace bullies, or simply seeking to understand employment law issues, this episode is packed with valuable insights and insider tips. Don't miss out on learning how to protect your rights and thrive in your career amidst the challenges of modern work life. Tune in and equip yourself with the tools you need for effective employee advocacy and empowerment! If you enjoyed this episode of the Employee Survival Guide please like us on Facebook, X and LinkedIn.  We would really appreciate if you could leave a review of this podcast on your favorite podcast player such as Apple Podcasts and Spotify. Leaving a review will help other employees find the Employee Survival Guide.  For more information, please contact our employment attorneys at Carey & Associates, P.C. at 203-255-4150, www.capclaw.com.Disclaimer:  For educational use only, not intended to be legal advice. 

What happens when you stop shouting into the void of corporate social media and start empowering your most authentic assets: your people?In this episode, we are joined by Vicky Cunningham, Marketing Director at Efficio. With a background in financial services, journalism, and even acting, Vicky brings a unique perspective on how people buy from people, particularly in the niche world of procurement and supply chain consulting.This conversation dives into the practicalities of scaling a global advocacy program. Vicky shares how Efficio uses “LinkedIn Post Pro” (a custom GPT) to help consultants overcome blank-page syndrome by providing a simple starting point for posts, and why empowering early adopters to lead with microcasts and interview-style content proved more effective than relying solely on written articles. Discover how a single LinkedIn post translated directly into a new business bid, highlighting the real impact of social selling in niche consulting, and the crucial role a dedicated employee advocacy manager and regular drop-in sessions play in supporting employees and removing common barriers to participation.If you've struggled to turn employee intent into action or need to prove the ROI of advocacy to a time-poor leadership team, this episode provides the blueprint for a steady, sustainable rollout that delivers real-world business opportunities.Resources:Want to know how your employee advocacy strategy really stacks up?Grab your FREE Employee Advocacy Health Check and see how you compare against your competitors.Book a call to discover how employee advocacy can benefit your team.Ready to elevate your employee advocacy? Get a free copy of Bradley Keenan's essential book, ‘Employee Advocacy: 101 Cheat Codes' for deeper insights and actionable strategies.Download the 2026 Employee Advocacy Benchmark Report.Subscribe to The Employee Advocacy & Influence Podcast for more expert insights into employee influence!

How do you convince a room full of engineers that they belong on social media? It's a challenge many marketers face, but Tolulope Aribisala-Tijani has cracked the code at Hatch by focusing on how social media will help them achieve their goals.In this episode, Tolulope, Social Media Marketing Manager at Hatch, shares the blueprint for building an employee advocacy strategy within a global engineering firm. Tolulope provides a masterclass in launching a program from scratch, covering everything from the initial homework of tool selection to the rigorous IT security and legal due diligence required for a successful rollout.You will learn how to navigate foundational hurdles by securing leadership backing and providing training to turn subject matter experts into active LinkedIn contributors. Tolulope shares her proven strategies for activating non-social engineers by shifting the focus to the personal benefits of participation, such as strengthening their personal brand and securing invitations to speak at industry events.Tolulope also explores the cultural shift from hard metrics like reach toward anecdotal success, where social media becomes an ingrained, organic habit across the workforce.Resources:Want to know how your employee advocacy strategy really stacks up? Grab your FREE Employee Advocacy Health Check and see how you compare against your competitors.Book a call to discover how employee advocacy can benefit your team.​Ready to elevate your employee advocacy? Get a free copy of Bradley Keenan's essential book, ‘Employee Advocacy: 101 Cheat Codes' for deeper insights and actionable strategies.​Download the 2026 Employee Advocacy Benchmark Report.Subscribe to The Employee Advocacy & Influence Podcast for more expert insights into employee influence!

Is employee advocacy just an engagement pod with a company logo? In this episode, Michelle J Raymond breaks down a growing debate on LinkedIn: when teams coordinate engagement through tools like Slack, is that smart marketing or artificial amplification?You'll learn the difference between engagement pods, employee advocacy and internal content amplification, and why the real issue isn't the tactic — it's the intent behind it.If you're a B2B marketer, business leader or social media manager trying to build a LinkedIn strategy that actually drives results, this episode will help you understand where to draw the line.Key moments in this episode - 00:00 Employee Advocacy or Pod03:20 What Engagement Pods Are05:58 Employee Advocacy Defined08:11 Slack Swarm Debate10:19 Where I Draw the Line13:55 Zooming Out to Goals15:38 Employee Advocacy Reality Check17:23 Final TakeawaysCONNECT WITH MICHELLE J RAYMONDMichelle J Raymond on LinkedInBook a free intro callhttps://socialmediaforb2bgrowthpodcast.com/B2B Growth Co newsletterToday's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. https://metricool.com/michellejraymond/?utm_source=podcast&utm_medium=influencer&utm_campaign=20260317_michelle-raymond_march-premium-li_en&utm_content=audio&utm_term=q1#EmployeAdvocacy #LinkedIn #B2BMarketing

How do you convince 400+ employees in a global financial technology firm to become active brand advocates on LinkedIn?In this episode, we are joined by Lauren Harbury, Head of Social and Paid Media at Broadridge. With over a decade of experience at Fortune 500 brands like Wells Fargo, Lauren is a master at navigating the complexities of social strategy within highly regulated environments.Lauren breaks down the exact tactics used to scale Broadridge's employee advocacy program in a highly regulated environment, proving that success comes from meeting people where they are. You'll hear how President Chris Perry's active use of LinkedIn became a shining beacon for the entire organization, setting the tone from the top and even sparking a friendly competitive spirit via the company leaderboard. Lauren shares how her team built trust with compliance by positioning advocacy as a controlled, supported framework rather than a risk, and by implementing a three-fold enablement strategy: company-wide onboarding, targeted team training, and responsive ad hoc support. The episode explores the transition from a “glitchy” legacy tool to a high-impact platform, how to turn salespeople into your most active advocates by directly connecting posts to client conversations and closed deals, and why organic company pages are increasingly losing reach to individual employee profiles.Whether you're launching in a regulated sector or trying to reignite a stagnant program, this episode gives you the data-backed ammunition to prove ROI, win internal buy-in, and scale advocacy from social activity to measurable business impact.Resources:Want to know how your employee advocacy strategy really stacks up? Grab your FREE Employee Advocacy Health Check and see how you compare against your competitors.Book a call to discover how employee advocacy can benefit your team.Ready to elevate your employee advocacy? Get a free copy of Bradley Keenan's essential book, ‘Employee Advocacy: 101 Cheat Codes' for deeper insights and actionable strategies.​Download the 2026 Employee Advocacy Benchmark Report.Subscribe to The Employee Advocacy & Influence Podcast for more expert insights into employee influence!

Comment on the Show by Sending Mark a Text Message.What happens when a medical emergency at work is misclassified as workplace violence? In this gripping episode of Employee Survival Guide®, Mark Carey and his co-hosts unravel the harrowing story of Adelita Martinez, a 23-year veteran emergency room technician whose life took a shocking turn after suffering a severe panic attack on the job and disability discrimination. Her employer, Staten Island University Hospital (SIUH), labeled her distressing medical crisis as an act of workplace violence, resulting in her abrupt termination. This incident raises profound questions about disability discrimination and the obligations of employers to protect employee rights. Join us as we dissect the legal implications of Martinez's case, highlighting the stark realities of disability rights in the workplace and the critical failures in accommodating her known disabilities, including PTSD and severe anxiety. Our hosts dive deep into the murky waters of employment law, examining key legislation such as the Americans with Disabilities Act (ADA) and the New York City Human Rights Law. We explore how these laws intersect with the issues of discrimination and reasonable accommodation, and what they mean for employees in similar situations. The episode features compelling narratives from both the hospital and Martinez, illustrating the thin line between a medical emergency and terminable misconduct. We tackle the uncomfortable truths about corporate responsibility and the treatment of mental health issues in the workplace, shedding light on the often-overlooked aspects of employee advocacy and empowerment. This is not just a story about one individual; it's a wake-up call for all employees navigating the complexities of workplace culture, hostile work environments, and the ever-looming threat of retaliation. Whether you're an employee facing discrimination, a manager seeking to foster a supportive work culture, or simply someone interested in understanding employment law issues, this episode is packed with insights and practical advice. Discover the importance of knowing your rights and the steps you can take to advocate for yourself in the face of adversity. Don't miss this chance to learn about the critical intersection of mental health, disability discrimination, and employee survival strategies in today's challenging work environment. Tune in to gain valuable knowledge that could empower you or someone you know to navigate the intricate landscape of employment disputes, and learn how to stand up against discrimination in all its forms. This is more than just a podcast; it's an essential guide for anyone looking to thrive in their career while ensuring their rights are respected.  If you enjoyed this episode of the Employee Survival Guide please like us on Facebook, X and LinkedIn. We would really appreciate if you could leave a review of this podcast on your favorite podcast player such as Apple Podcasts and Spotify. Leaving a review will help other employees find the Employee Survival Guide. For more information, please contact our employment attorneys at Carey & Associates, P.C. at 203-255-4150, www.capclaw.com.Disclaimer: For educational use only, not intended to be legal advice.

The most effective way to launch and run a successful employee advocacy program in a regulated industry is to build momentum first, track meaningful metrics, and demonstrate impact early to earn internal buy-in.In this episode, we are joined by Michela Di Giorgio Martin, the Lead Manager - Social Media at AICPA & CIMA. Michela breaks down the journey of launching a highly successful advocacy program in a regulated industry. You'll learn how she transitioned the program from a simple pilot focused on participation to a sophisticated strategy that tracks shares per active user and EMV. We dive deep into the tactics of meeting employees where they are via emails and Microsoft Teams, the importance of leadership buy-in for adoption, and how even the most technical tax updates can become engaging social content when shared by a trusted peer rather than a corporate page.Resources:Want to know how your employee advocacy strategy really stacks up?Grab your FREE Employee Advocacy Health Check and see how you compare against your competitors.Book a call to discover how employee advocacy can benefit your team.Ready to elevate your employee advocacy? Get a free copy of Bradley Keenan's essential book, ‘Employee Advocacy: 101 Cheat Codes' for deeper insights and actionable strategies.Download the World's Biggest Employee Advocacy Study for free and discover data-backed insights to supercharge your program:Subscribe to The Employee Advocacy & Influence Podcast for more expert insights into employee influence!

Are you building a real community around your brand or just spending budget on meaningless partnerships and vanity metrics? In this episode of Building Brand Advocacy, Verity sits down with marketing consultant Lauren Spearman who has worked with Global brands including Benefit Cosmetics, MADE.com, Trinny London to unpack what genuine advocacy looks like today vs. a decade ago and why most influencer strategies are still stuck in 2014.We go deep on how to move from fabricated, performance-led “community” to truly invested brand advocates who buy, refer, and defend your brand online.In this episode, you'll learn:Evolution of brand advocacy over the last 10 yearsHow Benefit Cosmetics build a ‘warm' brand through effective influencer strategies How to find organic advocacy in your existing community How to build real relationships with your influencer partners What went into creative authentic advocacy at MADE.comThe work behind Trinny London TribeCMOs, brand and social leads, and anyone tired of pouring budget into influencer campaigns that don't convert into real advocacy, retention, or revenue, this episode is for you. CHAPTERS02:37 Netmums and Real Community06:24 Inside Benefit Cosmetics  12:20 Employee Advocacy in Action19:33 Benefit Mascara Maldives Launch21:37 Reframing advocacy at MADE.com24:52 Building the Advocacy at MADE.com30:28 Brand Advocacy vs Performance34:26 Treating Creators as True Partners37:26 Behind the Trinny Tribe Community40:36 Quick fire and Wrap Up

In this episode, we sit down with Robyn Fawcett, Social Media Manager at BT Group. Robyn is a unique breed of practitioner, a former e-learning designer turned influencer who now runs a thriving employee-generated content program for one of the UK's largest telecommunications brands.Want to know how your employee advocacy strategy really stacks up? Grab your ⁠FREE Employee Advocacy Health Check⁠ and see how you compare against your competitors.This conversation explores the how-to of scaling employee-generated content. Robyn explains how she focuses on training employees to be original creators, using her own reporter-style videos to lead by example. You'll learn how to identify your low-hanging fruit advocates, the importance of providing a technical toolkit to boost employee confidence, and the specific strategy BT uses to get senior leadership active on social media to drive organizational change. By shifting from a control-first mindset to one of empowerment, Robyn demonstrates how to transform a corporate brand into a relatable, story-driven entity that attracts top talent in the Gen Z era.If you are struggling to move past corporate noise and want to unlock the organic reach of your workforce, this episode is your roadmap.Resources:Book a call to discover how employee advocacy can benefit your team:Ready to elevate your employee advocacy? Get a free copy of Bradley Keenan's essential book, ‘Employee Advocacy: 101 Cheat Codes' for deeper insights and actionable strategies.Download the World's Biggest Employee Advocacy Study for free and discover data-backed insights to supercharge your program:Subscribe to The Employee Advocacy & Influence Podcast for more expert insights into social strategy and employee influence!

Listen and subscribe to Money Making Conversations on iHeartRadio, Apple Podcasts, Spotify, www.moneymakingconversations.com/subscribe/ or wherever you listen to podcasts. New Money Making Conversations episodes drop daily. I want to alert you, so you don’t miss out on expert analysis and insider perspectives from my guests who provide tips that can help you uplift the community, improve your financial planning, motivation, or advice on how to be a successful entrepreneur. Keep winning! Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Heather Younger. Founder and CEO of a leading employee engagement and workplace culture consulting firm:

Listen and subscribe to Money Making Conversations on iHeartRadio, Apple Podcasts, Spotify, www.moneymakingconversations.com/subscribe/ or wherever you listen to podcasts. New Money Making Conversations episodes drop daily. I want to alert you, so you don’t miss out on expert analysis and insider perspectives from my guests who provide tips that can help you uplift the community, improve your financial planning, motivation, or advice on how to be a successful entrepreneur. Keep winning! Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Heather Younger. Founder and CEO of a leading employee engagement and workplace culture consulting firm:

Listen and subscribe to Money Making Conversations on iHeartRadio, Apple Podcasts, Spotify, www.moneymakingconversations.com/subscribe/ or wherever you listen to podcasts. New Money Making Conversations episodes drop daily. I want to alert you, so you don’t miss out on expert analysis and insider perspectives from my guests who provide tips that can help you uplift the community, improve your financial planning, motivation, or advice on how to be a successful entrepreneur. Keep winning! Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Heather Younger. Founder and CEO of a leading employee engagement and workplace culture consulting firm:

In this episode, we sit down with Holly Kerr, the Global Social Media Lead at AtkinsRéalis. Holly reveals how she transitioned the company from pockets of uncoordinated social activity into a structured global employee advocacy strategy.Want to know how your employee advocacy strategy really stacks up? Grab your FREE Employee Advocacy Health Check and see how you compare against your competitors.Listeners will learn how to transition from the inconsistent ebbs and flows of campaign-led social media to a stable, central content strategy that sustains long-term employee sharing habits. Holly explains how to navigate diverse regional barriers by providing localized content and support, from addressing location-specific differences to ensuring global teams are fully onboarded and invested in employee advocacy. You'll also discover how to activate senior leadership through internal competition and gamification, using leaderboards to encourage executives to model the right social behaviors. The conversation explores the future of their employee advocacy strategy, outlining how to leverage AI for data analysis and ideation rather than as a shortcut for content generation.This episode provides a strategic blueprint for driving influence through your employees and scaling global employee advocacy.Resources:Book a call to discover how employee advocacy can benefit your team.Ready to elevate your employee advocacy? Get a free copy of Bradley Keenan's essential book, ‘Employee Advocacy: 101 Cheat Codes' for deeper insights and actionable strategies.Download the World's Biggest Employee Advocacy Study for free and discover data-backed insights to supercharge your program.Subscribe to The Employee Advocacy & Influence Podcast for more expert insights into social strategy and employee influence!

Today on the podcast, I am welcoming back my good pal and friend of the show Andy Lambert, who was actually one of my very first guests back on episode 43! Since then, the social media landscape has changed dramatically, and Andy has gone from co-founding ContentCal to becoming a Senior Product Marketing Manager at Adobe. In this episode, Andy gives us a veritable masterclass on LinkedIn, explaining why it is currently the single best platform to find your audience. We dive into the concept of "Social First" marketing, why personal profiles are outperforming company pages, and the data-backed reasons why consistency wins over viral hacks. If you have been struggling to make sense of LinkedIn or want to know where to focus your energy in 2026, this episode is absolute gold.   Key Takeaways: The "Social First" Approach: Marketing has shifted; social media teams are now the closest to the customer and should be leading the wider marketing strategy, rather than just being a distribution channel at the end of the process. The 95-5 Rule: Research from the B2B Institute shows that 95% of your potential buyers are not in the market to buy right now. Your marketing job is not just to convert the 5%, but to build memory structures with the 95% so they think of you when they are ready. LinkedIn is the place to be: Andy wagers that LinkedIn is currently the best platform for organic reach and precise audience targeting, especially for B2B and service-based businesses. Zero-Click Content: Social platforms no longer want you to link out to your website. The best performing content (like PDF carousels on LinkedIn) keeps people on the platform and increases "dwell time." Employee Advocacy is vital: People trust people more than brands. The most effective way to grow a company's reach is through the personal profiles of its founders and employees, not just the brand page.   Episode Highlights: 02:15 – Andy shares his journey from founding ContentCal to its acquisition by Adobe and his current role. 06:50 – What "Social 3.0" means and why social media needs to move from the "kids' table" to the boardroom. 12:44 – The "95-5 Rule": Why most marketing fails because it ignores the 95% of people who aren't ready to buy yet. 18:41 – A LinkedIn Masterclass: Andy breaks down exactly why LinkedIn is working so well right now. 26:24 – Understanding "Zero-Click Content" and why PDF carousels are generating huge reach. 36:12 – The importance of video and how to repurpose podcast clips for LinkedIn and YouTube Shorts.   About The Guest: Andy Lambert is the Senior Product Marketing Manager at Adobe and a founding member of ContentCal, a social media marketing software that was acquired by Adobe. He is also the author of the book Social 3.0, which explores the future of social media marketing. With over a decade of experience in the industry, Andy is passionate about helping businesses understand the power of a social-first strategy. You can find Andy on LinkedIn (it's the best place to get a response!) or check out his book on Amazon. Mentioned in this episode: Social 3.0: Andy's book on the evolution of social media. Andy's Substack Social 3.0. Adobe Express: The all-in-one design and content creation tool. (Aff link) The B2B Institute: The think tank that researched the 95-5 rule. I would love to hear what you think of this episode, so please do let me know on Instagram where I'm @‌lizmmosley or @‌buildingyourbrandpodcast and I hope you enjoy the episode! This episode was written and recorded by me and produced by Lucy Lucraft lucylucraft.co.uk If you enjoyed this episode please leave a 5* rating and review!

Discover how Nick Martin, Social Media Marketing Manager at Tipalti, scales social influence and employee advocacy at a mid-sized fintech organization.Want to know how your employee advocacy strategy really stacks up? Grab your FREE Employee Advocacy Health Check and see how you compare against your competitors.In this episode, we explore the unique middle ground of employee advocacy, where you have more resources than a startup but less than a mega-enterprise. Nick shares his journey of building repeatable systems at Tipalti, explaining how to drive high-impact engagement without a massive team.You'll learn why catching new hires on day one is the secret to building lasting employee advocacy habits, how to swap spammy gamification for quality-focused incentives, and the best way to stop corporate-speak by encouraging employees to write like they're texting a friend. Nick also reveals a powerful “President's Club” success story: a single shared post revived a “lost whale” account and closed a massive deal. Whether you're a solo marketer or leading a global rollout, Nick's insights on securing executive buy-in and proving sales ROI are essential.Resources:Book a call to discover how employee advocacy can benefit your team.Ready to elevate your employee advocacy? Get a free copy of Bradley Keenan's essential book, ‘Employee Advocacy: 101 Cheat Codes' for deeper insights and actionable strategies.Download the World's Biggest Employee Advocacy Study for free and discover data-backed insights to supercharge your program:Subscribe to The Employee Advocacy & Influence Podcast for more expert insights into social strategy and employee influence!

What is 360Brew? Is it a brand-new LinkedIn algorithm? Does it change your reach? Should B2B marketers change their content strategy?Michelle J Raymond explains in plain English what 360Brew actually is, how it works behind the scenes, and what really matters for growth on LinkedIn in 2026.In this episode, you'll learn:What 360Brew really is (and what it isn't)How LinkedIn evaluates content signals todayWhether 360Brew changes reach or visibilityWhat 360Brew means for B2B marketers and Company PagesWhy strategy, relevance, and consistency still beat hacksKey moments in this episode -00:00 Introduction to LinkedIn's 360Brew03:06 Understanding 360Brew: What It Is and Why It Matters06:15 How 360Brew Works: A Deep Dive07:49 Impact of 360Brew on Reach and Visibility11:26 360Brew for B2B Marketers: Key Insights15:06 Company Pages and 360Brew: Best Practices18:00 Employee Advocacy in the Age of 360Brew20:05 Posting Strategies and Formats on LinkedIn21:47 Rapid Myth Busting and Final ThoughtsToday's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. https://metricool.com/michellejraymond/?utm_source=podcast&utm_medium=influencer&utm_campaign=20260203_michelle-raymond_feb-analytics-strategy_en&utm_content=audio&utm_term=q1CONNECT WITH MICHELLE J RAYMONDMichelle J Raymond on LinkedInBook a free intro callhttps://socialmediaforb2bgrowthpodcast.com/B2B Growth Co newsletter#LinkedIn #B2BMarketing #LinkedInAlgorithm

Discover the secret sauce of purpose-driven employer branding with Matt Eyre, the EVP Lead at Co-op.Want to know how your employee advocacy strategy really stacks up?Grab your FREE Employee Advocacy Health Check and see how you compare against your competitors.In this episode, we explore how one of the UK's most iconic member-owned organizations approaches employee advocacy. Matt shares the journey of launching Co-op's colleague promise, explaining how to align a 180-year-old heritage with the expectations of the modern workforce. You'll learn how to build trust by embracing the honest views of your team, how to identify and support natural content creators in your frontline staff, and why the most effective employer brands are built on a golden thread of purpose. Whether you're managing a global brand or a scaling startup, Matt's insights on cross-functional alignment between HR and Marketing are essential. Resources:Book a call to discover how employee advocacy can benefit your team.Ready to elevate your employee advocacy? Get a free copy of Bradley Keenan's essential book, 'Employee Advocacy: 101 Cheat Codes' for deeper insights and actionable strategies.Download the World's Biggest Employee Advocacy Study for free and discover data-backed insights to supercharge your program.Subscribe to The Employee Advocacy & Influence Podcast for more expert insights into social strategy and employee influence!

If your leaders want control and your employees want nothing to do with LinkedIn, you don't have a content problem; you have an alignment problem. Michelle J Raymond explains why employee advocacy fails on LinkedIn and what actually gets teams confidently showing up.Learn how Company Pages should lead strategy while employees scale trust, visibility and real B2B growth.Key moments in this episode - 00:00 The Alignment Problem in Employee Advocacy00:47 The Human Side of LinkedIn01:26 Leadership Perspective on LinkedIn05:31 Employee Perspective on LinkedIn09:02 The Power of Communication11:20 Alignment and Activation14:25 Clarity and ConfidenceCONNECT WITH MICHELLE J RAYMONDMichelle J Raymond on LinkedInBook a free intro callhttps://socialmediaforb2bgrowthpodcast.com/B2B Growth Co newsletterToday's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. https://metricool.com/michellejraymond/?utm_source=podcast&utm_medium=influencer&utm_campaign=20260127_michelle-raymond_jan-sm-study_en&utm_content=audio&utm_term=q1#LinkedIn #EmployeeAdvocacy #B2BMarketing

Discover how TOPdesk uses a dual approach to employee advocacy to drive authentic engagement and outperform paid media results.Want to know how your employee advocacy strategy really stacks up?Grab your FREE Employee Advocacy Health Check and see how you compare against your competitors here.In this episode, Lewis Gray and Elliot Elsley welcome Suzanne Meijer, Social Media & Employee Advocacy Specialist at TOPdesk. Suzanne explains how she manages a high-impact team of employee influencers to ensure the brand stays human and reachable.Listeners will learn the specific workflow for extracting thought leadership from senior executives via interviews, as well as the reporting framework that convinced TOPdesk leadership to prioritize advocacy over traditional organic social. Whether you are struggling with CEO buy-in or looking for ways to motivate a modest workforce to share more on LinkedIn, this conversation provides a practical roadmap for 2026 and beyond.Resources:Book a call to discover how employee advocacy can benefit your team.​Ready to elevate your employee advocacy? Get a free copy of Bradley Keenan's essential book, 'Employee Advocacy: 101 Cheat Codes' for deeper insights and actionable strategies.​Download the World's Biggest Employee Advocacy Study for free and discover data-backed insights to supercharge your program.Subscribe to The Employee Advocacy & Influence Podcast for more expert insights into social strategy and employee influence!

When Anne Adam and Maria Viola joined Sanofi, they were tasked with activating a long-dormant EVP that was disconnected from corporate brand. We hear how employee advocacy and the signature Sanofi scent made people excited to return to the office. Anne Adam is the Global Employer Brand Marketing Manager, and Maria Viola is the Global Employer Brand Content and Creative Lead at Sanofi. Anne Adam on LinkedIn: https://www.linkedin.com/in/anneadam/ Maria Viola on LinkedIn: https://www.linkedin.com/in/eugeniaviola/ Working at Sanofi: https://jobs.sanofi.com/en The Sanofi Feeling: https://jobs.sanofi.com/en/sanofi-feeling

Trust is the most important currency a brand has. Learn how Amnesty International uses employee voices to build it organically.

What happens when every employee acts like an influencer? Megan Batterbury from incident.io shares the exact tactics their talent team used to spike web traffic and reach niche candidates without a formal employee advocacy program.

Think your university's perfectly curated Instagram feed is attracting Gen Z students? Think again. Employee advocacy experts Ben Hayes and Maria DeMario reveal why letting professors post typos and unpopular opinions on LinkedIn might be your best recruitment strategy yet. But here's the catch: if you're asking faculty to 'stick to brand guidelines,' you're missing the entire point. Discover why the messiest social media presence might be your competitive advantage in the age of AI.Guest Names:Maria Di Mario, Head of Editorial, Hubbub LabsBen Hayes, Senior Account & Community Manager, Hubbub Labs Guest Socials: Maria: https://www.linkedin.com/in/maria-di-mario/Ben: https://www.linkedin.com/in/benjaminhayes80/Guest Bios: Maria Di Mario is Head of Editorial at Hubbub Labs, a Barcelona-based marketing agency specialising in education. With more than 18 months leading the agency's editorial strategy, she shapes high-impact content for education organisations across international markets. Her work sits at the intersection of storytelling, strategy, and education. She develops thought leadership, long-form content, and campaign narratives that help institutions strengthen recruitment, build brand authority, and communicate complex ideas with clarity and nuance. Advising on brand voice, content frameworks and emerging challenges, she is particularly focused on issues of access, equity, and the shifting landscape of international student mobility. Beyond marketing, she advocates for creativity and sustainability, building a personal brand that challenges conventional narratives while elevating thoughtful and intentional work.Ben Hayes is the Senior Account and Community Manager at Hubbub Labs. Daily, he brings more than 20 years experience working in Marketing and Education, and uses this to help create and manage a variety of high impact campaigns for major brands in the education space. His work ensures that strategy, messaging, content and community work in harmony to not only drive results for education brands, but also help people access education to transform their lives. This year, in conjunction with Maria, he developed and launched an internal Employee Advocacy programme at Hubbub Labs and used this experience to lead a client programme. He's passionate about the connections, ROI and personal sense of accomplishment that comes from a well run Employee Advocate programme. - - - -Connect With Our Host:Safaniya Stevensonhttps://www.linkedin.com/in/safaniyastevenson/ About The Enrollify Podcast Network:Talking Tactics is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too! Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Comment on the Show by Sending Mark a Text Message.What happens when a seasoned cardiologist finds himself at the crossroads of age discrimination and employment law? Join Mark Carey in this riveting episode of the Employee Survival Guide® as he unpacks the controversial case of Dr. Arthur Fass, who alleged age discrimination against Northwell Health after the abrupt non-renewal of his contract. This episode is not just a tale of one man's age discrimination struggle; it's a deep dive into the complexities of employment contracts and the often-overlooked implications of automatic renewal clauses that can provide essential job security for employees. Mark dissects the dramatic shift from a multi-year contract to a precarious one-year deal, illuminating how this transition sparked allegations of age discrimination. The court's findings reveal a web of circumstantial evidence that suggests Northwell's purported business reasons might have masked deeper issues of discrimination. This episode serves as a cautionary tale for employers and employees alike, emphasizing the critical importance of clarity in internal communications and the potential legal ramifications stemming from seemingly minor details. As they navigate the intricate landscape of employment law, the discussion touches on pivotal topics such as severance negotiation, employee rights, and the ever-present threat of workplace discrimination. Whether you're dealing with age discrimination, disability rights in the workplace, or navigating employment contracts, this episode is packed with invaluable insights that can empower you in your career journey. From understanding performance reviews to tackling workplace harassment, Mark offers insider tips that can help you survive and thrive in today's complex work environment. The Employee Survival Guide® is your essential resource for mastering the nuances of workplace culture and legal rights at work. Tune in to learn how to advocate for yourself, negotiate effectively, and navigate the murky waters of employment disputes. Don't let ageism or discrimination derail your career; equip yourself with the knowledge and skills to stand tall against the challenges of the modern workplace. Join us for this enlightening episode that promises to change the way you think about your rights and responsibilities as an employee!  If you enjoyed this episode of the Employee Survival Guide please like us on Facebook, Twitter and LinkedIn. We would really appreciate if you could leave a review of this podcast on your favorite podcast player such as Apple Podcasts and Spotify. Leaving a review will inform other listeners you found the content on this podcast is important in the area of employment law in the United States. For more information, please contact our employment attorneys at Carey & Associates, P.C. at 203-255-4150, www.capclaw.com.Disclaimer: For educational use only, not intended to be legal advice.

This week on Behind the Post, we're getting tactical with employee advocacy pro and B2B Social's Rising 30 star, Dasle Hong, Senior Brand Marketing Manager at DailyPay.Dasle wears multiple hats: social media, employee advocacy, and brand reviews, and she's using all of them to build a brand that not only shows up externally but rallies employees internally. In this episode, she shares exactly how she's built successful employee advocacy programs that align with business goals and genuinely resonate with employees.From her unique career path encompassing both HR and marketing, Dasle brings a deep understanding of what motivates people to share, how to find your internal champions, and the five essential pillars she uses to run advocacy programs that don't fizzle out. Spoiler: it's not just about content, it's about culture, onboarding, education, and connection.Plus, she shares the unexpected places she's found superstar advocates (hello, book club!) and why new hires are her secret weapon.If you're building or scaling an employee advocacy program, or struggling to get people to actually post, this episode is your cheat sheet.Hot Topics:The 5 core pillars of a successful employee advocacy program Why new hire onboarding is her #1 tactic for long-term advocacy adoptionHow to identify internal ambassadors without forcing itThe HR x Marketing mindset shift that will take your advocacy strategy to the next levelNeed to get your hands on more tips, lessons, and advice from our B2B Social's Rising 30 cohort of 2025? Get inspired in one click.

Mateusz Jabłonowski - Ten od EB, specjalista i konsultant HR Employer Branding, współautor książki "Employee Advocacy. Jak zarządzać programem ambasadorskim" mówił o tym, na co zwracać szczególną uwagę podczas szukania pracy, kiedy powinniśmy uważać.

On the podcast today is Nada Alkutbi, she talks extensively about how IBM have leveraged their 200 IBMers to being real thought leaders in the business.  Nada Alkutbi, recently appointed as Global Social Media Strategy and Orchestration manager at IBM, has been working in digital and social media for over ten years. Nada leads the social media strategy across 16 markets and shares her experience and best practices on leading social advocacy programmes across countries and cultures. https://www.linkedin.com/in/nadaalkutbi/ Learn more about your ad choices. Visit megaphone.fm/adchoices

"What's the one thing people remember from your message—and is it what you intended?" In this compelling episode of Kent Hance: The Best Storyteller in Texas, Kent sits down with Merrie Spaeth, a trailblazing communicator whose career spans journalism, television, the Reagan White House, and crisis management for Fortune 500 companies. From her Quaker school roots to becoming the first female intern at the Philadelphia Inquirer, Merrie shares stories that are as insightful as they are entertaining. Listeners will hear how Merrie: Became a White House Fellow and worked directly with FBI Director Judge William Webster. Helped reshape the FBI's public image and diversity efforts. Created the White House News Service, pioneering direct-to-public communication long before social media. Built a global communications firm focused on proactive crisis management and employee advocacy. Offers timeless advice on how to communicate clearly, avoid PR disasters, and turn employees into brand ambassadors.

Sarah Clay is the founder of Sarah Clay Social, who helps companies and CEOs maximize the power of LinkedIn through strategic marketing, personal branding, and employee advocacy programs.Through her work as a LinkedIn marketing consultant, Sarah guides organizations to build trust in the digital age while empowering their teams to use social media for both personal advancement and company growth.Now, Sarah's success in building a following of over 20,000 LinkedIn connections demonstrates how focused social media strategy can drive business growth and attract larger clients.And while celebrating the success of her #1 Amazon bestseller "Employee Advocacy on LinkedIn," she's expanding her team and preparing for her Ride25 cycling challenge across the Alps after recovering from hip surgery in January.Here's where to find more:www.linkedin.com/in/sarah-claywww.sarahclaysocial.com________________________________________________Welcome to The Unforget Yourself Show where we use the power of woo and the proof of science to help you identify your blind spots, and get over your own bullshit so that you can do the fucking thing you ACTUALLY want to do!We're Mark and Katie, the founders of Unforget Yourself and the creators of the Unforget Yourself System and on this podcast, we're here to share REAL conversations about what goes on inside the heart and minds of those brave and crazy enough to start their own business. From the accidental entrepreneur to the laser-focused CEO, we find out how they got to where they are today, not by hearing the go-to story of their success, but talking about how we all have our own BS to deal with and it's through facing ourselves that we find a way to do the fucking thing.Along the way, we hope to show you that YOU are the most important asset in your business (and your life - duh!). Being a business owner is tough! With vulnerability and humor, we get to the real story behind their success and show you that you're not alone._____________________Find all our links to all the things like the socials, how to work with us and how to apply to be on the podcast here: https://linktr.ee/unforgetyourself