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With host retail coach Wendy Batten https://wendybatten.com/podcast-intro/ Episode Overview In this episode, I sit down with best-selling marketing author and speaker Mark Schaefer to talk about what matters most for independent retailers in a world that's being increasingly shaped by AI. While technology continues to change how customers find the places they love to shop, Mark makes a compelling case that the strongest advantage for brick-and-mortar retailers is still something AI cannot replicate: a completely human experience. We talk about the role of personal branding, community, experiences, and transcendent content in modern retail. Mark shares why human-centered meaningful relationships matter more than marketing tricks and how shop owners can create businesses that people genuinely want to belong to. If you are interested in standing out amongst your peers, staying relevant, and building lasting customer loyalty, we recorded this episode to remind you that being human is your biggest asset in your retail business. Our Key Topics Why AI is changing marketing and customer discovery, and where independent retailers still have an advantage How personal branding helps shop owners build trust and stronger customer relationships What experiences, hospitality, and human connection can offer that technology cannot Why storytelling matters, including Mark's AIR framework: Authentic, Interesting, and Relevant How community differs from an audience, and why belonging creates lasting loyalty What it means to build a business that is meaningful to customers, not just visible Key Takeaways For Shop Owners on Personal Branding and Community Building Your personal brand is a competitive advantage. Mark emphasizes that customers can build relationships with local business owners, employees, and other customers in ways they never can with large online retailers. Being visible, present, and connected to your community helps create trust that technology cannot replace. Community creates loyalty that marketing alone cannot. When customers form relationships with each other through your business, the goodwill from those friendships transfers back to your brand. People continue showing up because they feel connected, not just because they need whatever it is that you are selling. Stories help customers remember and share your business. Mark encourages retailers to tell stories in every customer interaction. Stories give people something meaningful to talk about and create connections that extend beyond a transaction. The AIR framework can guide better storytelling. Stories should be Authentic, Interesting, and Relevant. When customers hear stories that meet those criteria, they are more likely to remember them and share them with others. Meaning matters more than trying to win every technology battle. Rather than obsessing over search rankings or AI visibility, Mark encourages business owners to focus on becoming meaningful to the people they serve. Businesses that create emotional connections have an advantage that technology cannot easily replicate. "The most human company wins." - Mark Schaefer, Marketing Rebellion This conversation left me so giddy. I love the reminder that our greatest opportunity as shop owners isn't simply selling products. It's creating places where people feel seen, connected, and part of something meaningful. Resources Mentioned and Related Podcasts: Episode 260: Winning with Community in Your Retail Business: Takeaways from my Mastermind Retreat Episode 238: Behind the Counter: Building Community Through Beautiful Spaces with Lisa Wrixon A profitable, smooth holiday season is not a lucky accident. It's what happens when someone who actually prepared gets to execute. And the best time to prepare? July. Join me and other retailers in Camp Q4 this summer to set yourself up for a kick-butt Q4! Camp begins with a fireside chat (opening coaching) on July 13th. Grab your sit-upon (fellow Girl Scouts unite!) and join me! Let's hang out in a private coaching session! Follow along and chat with me on Instagram and join my love list. About our Guest, Mark Schaefer Mark Schaefer is not only a best-selling author, but the top-rated marketing and business keynote speaker. Not to mention he's an artist who sells his paintings at one of my retailer's shops, Louisville Mercantile! He combines memorable insights with passion and humor. You can find video content on marketing ideas and people, social media fun, and global adventures, all while encouraging you to rise above the noise on his YouTube channel. If you want more from Mark, check out his long list of books, and if you are a retailer, Mark recommends starting with Marketing Rebellion. Here are the other places you can find him: Mark's Website | Instagram About your host, Wendy Batten In case we haven't met…I'm Wendy Batten. I've been a small business owner, coach, and mentor for over 25 years. I help thoughtful, established entrepreneurs step into their role as CEO and build businesses that are profitable, meaningful, and supportive of the lives they want to live. My work blends real-world strategy with a life-first philosophy, shaped by lived experience, not theory. I've been there! Through honest conversations and practical insight, I invite you into bigger thinking about leadership, possibility, and how to build both business and life on purpose. For more support from Wendy Hang out and connect with Wendy on IG All of Wendy's current programs and services for shop owners can be found HERE. Never miss an episode! Subscribe to the Creative Shop Talk Podcast and get the tools, inspiration, and strategies you need to thrive as an independent retailer.Click here to subscribe to iTunes! Loved the episode? Leave a quick review on iTunes- your reviews help other retailers find my podcast, and they're also fun for me to go in and read. Just click here to review, select "Ratings and Reviews" and "Write a Review" and let me know what your favorite part of the podcast is. So grateful for you! Thank you!
Main Character Energy : comment construire une identité de marque personnelle qui soit puissante et alignée ?Un épisode tous les lundis matin pour te partager une clé en moins de 3 minutes !Dans cet épisode, j'aborde l'importance de la cohérence entre :votre personal branding,vos messagestout ce que vous créezet votre personnalité Retrouve mon contenu sur Instagram et inscris toi à la newsletter pour du contenu exclusif ! Hébergé par Ausha. Visitez ausha.co/politique-de-confidentialite pour plus d'informations.
Send us Fan MailDo you ever struggle to speak up with confidence, share your expertise, or make a strong impression in business?In this episode of The Good Enough Mompreneur Podcast, I sit down with Emmy Award-winning journalist and communication coach Jane Hanson to discuss the communication skills that help entrepreneurs, leaders, and professionals build confidence, credibility, and influence.Drawing from her years of interviewing world leaders, celebrities, and business executives, Jane shares practical strategies for communicating with clarity, showing up confidently on video, and creating meaningful connections both online and offline.Whether you're speaking on a podcast, leading a meeting, recording social media content, or pitching your business, this conversation will help you communicate with greater impact and authenticity.In This Episode, You'll Learn:✔ Why communication is one of the most important confidence-building skills for entrepreneurs✔ What executive presence really means and how to develop it✔ How to make powerful first impressions through body language and tone✔ Tips for showing up confidently on Zoom, video, and virtual meetings✔ Common communication mistakes that may be holding you back✔ How storytelling helps build trust and authority✔ Lessons on reinvention, resilience, and staying relevant in a changing worldAbout Jane HansonJane Hanson is an Emmy Award-winning journalist, speaker, and communication coach who helps executives, entrepreneurs, and thought leaders become more confident and effective communicators. With decades of experience interviewing influential leaders and coaching professionals, she specializes in helping clients develop executive presence, sharpen their messaging, and communicate with greater impact.Connect with Jane Hansonhttps://www.janehanson.com/Connect with AngelaReady to build more confidence in your business and life?Visit mombusinesscoach.com to learn more about coaching, podcast episodes, and resources designed to help mom entrepreneurs create success with more confidence, clarity, and intention.Loved This Episode?If you enjoyed today's conversation:⭐ Follow The Good Enough Mompreneur Podcast⭐ Leave a review on your favorite podcast platform⭐ Share this episode with a fellow entrepreneur, business owner, or mom who could benefit from these communication strategiesMentioned in This EpisodeCommunication SkillsExecutive PresenceVideo ConfidenceLeadership CommunicationPublic SpeakingStorytelling for BusinessPersonal BrandingEntrepreneur MindsetProfessional DevelopmentConfidence Building#Mompreneur #CommunicationSkills #ExecutivePresence #WomenInBusiness #Entrepreneurship #BusinessCommunication #LeadershipSkills #PersonalDevelopment #ConfidenceCoach #TheGoodEnoughMompreneurPodcast
SHE AIMS HIGHER - Online Business Skalierung und Online Marketing
You are highly intelligent. And strangely enough, that might be exactly what's holding you back. In this episode, I share why being deeply skilled, highly knowledgeable, and exceptionally good at what you do can actually dilute your authority when your content only focuses on teaching. Because people don't hire the smartest person they can find. They hire the person they trust to lead them. We'll talk about why so many experts accidentally friend zone themselves through their content, why information alone rarely creates demand, and what needs to shift if you want people to see you as the obvious choice instead of "someone who knows a lot." If you've ever felt like you're better than your results suggest, this episode is for you.
Send us Fan MailA lot of leaders talk about resilience. Far fewer can explain how to turn resilience into something a whole team can actually use when the pressure is on. Grant McGaugh sits down with Jason Gallo to trace that shift from a “power through it” mindset to authentic leadership built on tools, trust, and empowerment, shaped by Jason's Brooklyn upbringing and a Grand Canyon moment where the only goal was “five more steps.” From there, we zoom out to the biggest workplace shift many of us will ever live through: artificial intelligence. Jason lays out why AI will surpass the impact of the internet and cloud, how agentic AI changes the way work gets done, and why trust infrastructure matters as much as technical infrastructure. We talk candidly about the anxiety people feel when new tools show up overnight, the adoption curve that follows every major platform change, and what leaders can do right now with training, communication, and the humility to say, “We don't have all the answers.” Jason also shares a practical story from inside Cisco: “corporate camouflage,” the stuffed elephant that gave a room full of executives permission to be heard, and how that kind of vulnerability can unlock real innovation. We dig into mentorship as a “board of directors” (including devil's advocate mentors), representation in tech, and how Cisco is transforming its ecosystem through the Cisco 360 partner program using co-design with roughly 35,000 partners worldwide. We close with a personal reminder on prostate cancer awareness and prevention. If you found this helpful, subscribe, share the episode with a leader navigating AI change, and leave a review. What's one trust-building move your team needs to make this month?Thanks for tuning in to this episode of Follow The Brand! We hope you enjoyed learning about the latest trends and strategies in Personal Branding, Business and Career Development, Financial Empowerment, Technology Innovation, and Executive Presence. To keep up with the latest insights and updates, visit 5starbdm.com.And don't miss Grant McGaugh's new book, First Light — a powerful guide to igniting your purpose and building a BRAVE brand that stands out in a changing world. - https://5starbdm.com/brave-masterclass/See you next time on Follow The Brand!
Geschichten, die verkaufen - Mehr Umsatz durch Content Marketing
Was genau machst du eigentlich? Diese Frage klingt harmlos, aber für viele Selbstständige, Unternehmer und Experten ist sie der Moment, in dem es plötzlich kompliziert wird. Die Antwort wird zu lang, zu fachlich oder zu austauschbar. Und genau darin liegt das Problem: Nicht dein Angebot ist unklar. Die Geschichte dahinter fehlt. In dieser Episode von Geschichten, die verkaufen zeigt Bernhard Kalhammer, warum starke Positionierung nicht nur eine Frage von Zielgruppe, Angebot oder Expertise ist. Du erfährst, warum deine Ursprungsgeschichte das Fundament deiner Marke ist, wie du daraus eine unverwechselbare Positionierung ableitest und warum Menschen nicht deinem Lebenslauf folgen, sondern deinem Weg. Außerdem bekommst du eine konkrete Übung, mit der du deine eigene Ursprungsgeschichte entwickeln kannst: von der Ausgangssituation über den Bruch und die Suche bis zur entscheidenden Erkenntnis und dem Neubeginn. Diese Folge ist für dich, wenn du klarer erklären willst, wofür du stehst, was du anbietest und warum genau du der richtige Ansprechpartner für deine Kunden bist.
Dans cet épisode, Mademoiselle Mindset va au-delà des bases de l'image de marque personnelle (logos, slogans, visuels) pour explorer ce qui distingue réellement les marques qui attirent des clients de celles qui n'y parviennent pas, même lorsqu'elles semblent presque identiques.En s'appuyant sur une anecdote tirée du mariage de sa cousine dans la campagne belge, elle explique que ce sont la confiance en soi et l'assurance, et non une tenue parfaite ou une séance photo, qui touchent réellement les gens. Elle analyse pourquoi tant d'entrepreneurs sabotent inconsciemment leur propre marque en utilisant un langage évasif comme « peut-être » et « et si », et comment cette hésitation amène les clients potentiels à douter d'eux, même lorsque leur offre est meilleure et moins chère que celle d'un concurrent.Cet épisode aborde également l'essor des contenus générés par l'IA et explique pourquoi les personnages irréprochables, « parfaits » selon les critères de l'IA, sont en train de céder du terrain face aux créateurs qui font preuve de personnalité et ont un point de vue. En établissant des comparaisons avec Kim Kardashian, Kylie Jenner, Beyoncé et Taylor Swift, elle montre que les marques personnelles les plus fortes ne sont pas celles qui semblent les plus lisses, mais celles dont les créateurs s'engagent pleinement et incarnent leur vision, même avant que tout ne soit parfait.Points clés à retenir :L'image de marque personnelle repose sur l'incarnation, et pas seulement sur l'esthétiqueUn langage hésitant (« peut-être », « et si ») sape la confiance des clientsCe n'est pas un contenu parfait généré par l'IA qui permet aux marques de se démarquerC'est l'engagement envers votre vision, même imparfaite, qui renforce la notoriété et la fidélité
The world is loud, work is heavier than it should be, and “hustle” has become a badge of honor even when it is wrecking our health and focus. We wanted a better way, so we brought on Drew Thompson, keynote speaker and AI expert known as the “AI to human translator,” to talk about what happens when you combine practical AI strategy with something most business conversations forget: laughter.Drew shares the through line of his career, from child actor to ad agency founder to coaching thousands of high performers, and why service is the real strategy. We dig into his upcoming book idea, Permission to Laugh, and why humor is not denial but a tool for presence, perspective, and resilience when things feel dark. From there, we turn AI into real-world action, including his “AI for 14 days” practice using ChatGPT or Gemini as a judgment-free thought partner to unpack fears, frustrations, goals, and decision blocks like analysis paralysis.We also get tactical with a zero-dollar AI framework that stacks tools to help you operate like you have a much bigger team, plus content workflows using AI scripting, avatar video tools like HeyGen, automation with n8n, and rapid building with tools like Replit. Drew calls out what he sees high performers doing wrong right now, why grinding is not the flex people think it is, and why emotional intelligence and face-to-face connection matter more than ever as AI content marketing accelerates, especially in industries like real estate.If you want practical AI prompts, smarter systems, and a more human way to scale, press play. Then subscribe, leave a quick review, and share this with a friend who needs permission to pause, laugh, and build lighter.Drew ThompsonFounder and CEO, Signal and Scale AIsignalandscale.aiNote: Drew's community name/link may have changed since this episode was recorded. Visit his Instagram or Signal & Scale website for the most current information.Send us a messageBuzzsprout - Let's get your podcast launched!Start for FREEDesignrr for eBooks, BlogsCreate eBooks, Blogs, Lead Magnets and more! Riverside.fm Your Own Virtual StudioProfessional Virtual StudioAltogether Domains, Hosting and MoreBringing your business online - domain names, web design, branded email, security, hosting and more.Digital Business CardsLet's speed up your follow up. Get a digital business card.Small Business Legal ServicesYour Small Business Legal Plan can help with any business legal matter.Digital Marketing PlatformContent Creator Machine - The integrated all-in-one online marketing platform.Mens and Womens HatsSince 1972, American Hat Makers has been dedicated to the art of fine hat making.Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the showWant to be a guest on Tech Diva Biz Talks? Send Audrey Wiggins a message on PodMatch, here: podmatch.com/hostdetailpreview/audreywigginsTo work with Audrey schedule a breakthrough/discovery session.
Warum Content Creator eines der stärksten Businessmodelle unserer Zeit werden In dieser Folge vom Next Level Business Podcast sprechen wir über ein Thema, das aktuell explodiert: Reichweite aufbauen Social Media verstehen Aufmerksamkeit in Geld verwandeln Durch Projekte wie die Creator Class von Christian Wolf wird immer deutlicher: Content Creator zu werden ist längst nicht mehr nur ein Hobby, sondern ein echtes Geschäftsmodell. In dieser Podcast-Folge erfährst du: warum Reichweite heute extrem wertvoll ist wie du dir mit Social Media eine starke Personal Brand aufbaust warum Content Creator langfristig riesige Vorteile haben werden wie man mit Aufmerksamkeit Geld verdient und warum die Creator Economy gerade erst beginnt Egal ob TikTok, Instagram, YouTube oder LinkedIn: Menschen mit Aufmerksamkeit werden in Zukunft einen massiven Vorteil haben – im Business, im Marketing und im Leben. Wir sprechen außerdem darüber: warum die meisten Menschen Social Media komplett falsch nutzen wie du als Creator Vertrauen aufbaust und warum Personal Branding in den nächsten Jahren immer wichtiger wird Neue Folgen rund um: Business, Social Media, Reichweite, Mindset & Unternehmertum jede Woche im Next Level Business Podcast.
SHE AIMS HIGHER - Online Business Skalierung und Online Marketing
Most entrepreneurs think they're creating original ideas. In reality, they're consuming the same content, watching the same people, and slowly training their brains to think exactly like everyone else. In this episode I share why consuming your competitors may be one of the biggest threats to your creativity, how your environment silently shapes your standards, and why the most powerful ideas are usually born far outside your industry. You'll discover what actually makes content feel different, alive, and impossible to replicate—and how to shift from repeating patterns you've seen online to creating from your own creative life force.
IA générative dans les métiers commerciaux L'IA en entreprise : un usage encore largement sous-exploitéDans ce nouvel épisode de Digital Feeling, je reviens sur un constat que je fais très régulièrement en tant que formatrice en intelligence artificielle et marketing digital : la majorité des collaborateurs utilisent déjà l'IA générative, mais presque exclusivement dans un cadre personnel (recettes de cuisine, organisation de voyages, création de contenus pour les réseaux sociaux). Côté professionnel, les usages restent timides : relecture d'emails, corrections de formulations, ou veille concurrentielle basique.Pourquoi ce décalage ? Principalement par manque de communication interne sur les outils déjà disponibles. Beaucoup d'entreprises disposent d'outils IA puissants sans même que leurs équipes le sachent.Copilot : l'outil gratuit que vous utilisez peut-être déjà sans le savoirSi votre entreprise dispose de Microsoft 365, il y a de fortes chances que vous ayez accès à Copilot, même dans sa version gratuite. Concrètement, cela permet :D'ouvrir un email dans Outlook et de cliquer sur la bannière CopilotD'obtenir un résumé instantané d'un email longDe générer une proposition de réponse automatiquementDe gagner un temps considérable sur la gestion de la boîte mailSur Teams, Copilot peut également générer un compte-rendu de réunion avec des actions à mener, ce qui évite la prise de notes manuelle et améliore le suivi des décisions.Pour activer Copilot : direction Outlook ou Teams, recherchez l'application Copilot, et vérifiez que votre DSI n'a pas restreint son accès (certaines entreprises font ce choix).Claude et Excel : le duo gagnant pour mettre en forme vos donnéesPour tout ce qui concerne le traitement de données sous Excel — un point de friction fréquent chez les commerciaux et managers — je recommande particulièrement Claude. Contrairement à Copilot (dont la version gratuite reste limitée sur ce point), Claude permet de :Mettre en forme des données brutes dans un tableau structuréCréer des tableaux croisés dynamiquesGénérer plusieurs onglets automatiquementConstruire des formules complexes à partir d'une simple descriptionLa règle d'or : ne jamais partager de données confidentiellesUn point essentiel abordé en formation : ne jamais transmettre de données personnelles ou confidentielles à un LLM. Toutes les données utilisées en exercice doivent être fictives, anonymisées ou pseudonymisées — qu'il s'agisse de données clients, prospects, ou internes à l'entreprise.Bien prompter : la base pour obtenir des résultats pertinentsLa qualité d'un prompt impacte directement la qualité de la réponse. La méthode que j'enseigne en formation repose sur 5 éléments clés :Un rôle donné à l'IAUn contexte précisUne action claire à réaliserUn format de sortie attenduUne tonalité adaptée à la cibleCe dernier point est particulièrement important en contexte commercial : on n'adresse pas le même message à un décideur pressé en quête d'informations factuelles qu'à un client disponible qui recherche du détail et de l'argumentaire.Demander à l'IA de vous aider… à mieux prompter l'IAUne astuce simple mais redoutablement efficace : si vous ne savez pas comment formuler votre demande, demandez directement à l'IA de vous aider à améliorer votre prompt. L'IA "parle" à l'IA — elle saura structurer une demande efficace, et vous apprendrez par la même occasion à mieux formuler vos futures requêtes.Des assistants IA métiers pour automatiser les tâches récurrentesEn formation, nous développons des assistants IA personnalisés adaptés à chaque métier, capables de prendre en charge des tâches récurrentes : scripts d'appels commerciaux, préparation d'entretiens, séquences d'emails ou de SMS de prospection, etc.La question à se poser : quelles sont les tâches que je fais souvent, sans forcément en avoir conscience, et qui pourraient être déléguées ou accélérées grâce à un assistant IA ?En résuméL'IA générative offre déjà, dès aujourd'hui et avec des outils gratuits ou inclus dans des licences existantes, des gains de temps concrets pour les équipes commerciales : traitement des emails, comptes-rendus de réunion, mise en forme de données, scripts de prospection... La clé est de prendre conscience des outils déjà à disposition et d'apprendre à bien les utiliser, dans le respect de la confidentialité des données.
In dieser Folge sprechen wir darüber, warum die meisten auf Social Media nicht wachsen und weshalb ausgerechnet die Menschen mit dem meisten Wissen oft die geringste Reichweite haben.Darum geht es heute:• Warum nicht der Algorithmus dein Problem ist, sondern deine Kommunikation• Weshalb viele Coaches und Experten ihren Content unnötig kompliziert machen• Warum intelligente Menschen oft an ihrer eigenen Komplexität scheitern• Wieso Social Media keine Universität, sondern ein Aufmerksamkeitsspiel ist• Warum deine Zielgruppe nicht dort steht, wo du bereits bist• Weshalb zu viel Expertise oft zu wenig Wirkung erzeugt• Warum einfache Inhalte nicht dumm, sondern kraftvoll sind• Wie du verständlicher, klarer und relevanter kommunizierst• Weshalb Klarheit immer wichtiger ist als Intelligenz• Warum verstanden werden die Voraussetzung für Vertrauen und Verkäufe istViele Coaches, Berater und Experten glauben, sie müssten zeigen, wie viel sie wissen. Sie erklären Zusammenhänge, liefern komplexe Inhalte und sprechen über Lösungen, während ihre Zielgruppe noch mitten im Problem steckt.Genau dadurch entsteht eine Lücke.Menschen kaufen nicht den intelligentesten Content. Sie reagieren auf Inhalte, die sie sofort verstehen, die sie emotional erreichen und die ihnen Orientierung geben.Wenn dein Content nicht verstanden wird, wird er ignoriert. Nicht weil er schlecht ist, sondern weil er zu kompliziert ist.Die Fähigkeit, komplexe Dinge einfach zu erklären, ist deshalb eine der wichtigsten Fähigkeiten für Sichtbarkeit, Reichweite und Kundengewinnung.Wenn du lernen möchtest, wie du deine Botschaft klarer kommunizierst, sichtbar wirst und mit deinem Content die richtigen Menschen erreichst, dann schreib mir gerne auf Instagram unter: @dominik.goerke.coachmacherJetzt neu: Meine kostenlose Secret Business Community. Dort erhältst du exklusiven Mehrwert, der dich noch schneller an dein Ziel bringt: https://whatsapp.com/channel/0029Va8D2MxFsn0fKhlRyL2u
When most people think of fiercely loyal fan communities, the Grateful Dead comes to mind. Decades after forming, the band still sells out massive venues, their fans self-identify as "Deadheads," and original vinyl is nearly impossible to find secondhand because no one wants to let it go. In this episode, I share a story I love about how the Grateful Dead built that loyalty and how you can apply the same principles to your personal brand and business. Back in the 1970s, while record labels were cracking down hard on bootleg recordings, the Grateful Dead did the opposite. They allowed fans to record live shows, set up dedicated taper sections at concerts, and openly encouraged fans to share recordings, with one rule: share them but don't sell them. By 1984, this was official band policy. The result? A devoted community that grew through shared experiences, word of mouth, and a hunger to see the band live. Fans who heard tapes saved up for tickets. People who went to one show became lifelong followers. The band built an empire on abundance instead of scarcity. Here are three lessons from the Grateful Dead you can apply to your business: Find your "taper section." Identify one place where people can experience the real you before they ever pay you... maybe its a newsletter, podcast, or social post. Protect your "live experience." Get clear on what people are actually paying for when they work with you that no one can copy or download. Audit your scarcity mindset and notice where fear of "giving too much away" might be costing you trust and connection with potential clients. Loved this episode? Share it to your story and tag me. I'd love to hear your favorite "zigged when others zagged" brand story too. Ready to go deeper? I have a few spots opening in my small group business mastermind starting at the end of July. We meet Thursday afternoons/evenings—a perfect way to head into fall with fresh momentum. You can sign up here: https://docs.google.com/forms/d/e/1FAIpQLSd328tM7r8nv7Z-QViHeWrxXXxqVZQlCFYPXEmd3oyS6_h3Gw/viewform?usp=dialog
Send us Fan MailWhat happens when AI starts doing the work humans used to spend hours on every week?According to longtime tech innovator Scott Abbott, the answer isn't that humans become less important. It's the opposite.In this episode of Imperfect Marketing, Kendra Corman sits down with Scott Abbott to explore the intersection of AI, leadership, communication, and human connection. After nearly four decades in technology, Scott has witnessed the rise of the internet, mobile technology, social platforms, and now AI. His perspective brings both excitement and realism to the conversation around where business and leadership are headed next.Together, they unpack why soft skills are becoming more valuable in an AI-driven world, why companies may be failing younger employees instead of developing them, and how systems and automation can actually create more freedom, creativity, and connection.You'll hear practical insights on:• Why communication and professionalism still matter more than ever• The growing importance of human-centered leadership• How AI can free up time for deeper thinking and better collaboration• Why companies should reinvest AI efficiencies back into employee development• The difference between work-life balance and work-life harmony• How personal branding impacts leadership and career growth• Why systemization can help businesses scale without burnoutScott also shares lessons from more than 10,000 coaching sessions with leaders and business owners, revealing the common struggles people face with communication, confidence, burnout, accountability, and growth.If you've been curious about how AI and humanity can work together instead of against each other, this episode offers a grounded and refreshing perspective.About Scott Abbott:Scott Abbott is a technology leader, systems strategist, coach, and founder of Boss Up Coaching Solution Academy. With nearly 40 years in tech, Scott has worked at the forefront of major technological shifts including the internet, social media, mobile innovation, and AI. Today, he helps leaders and organizations combine systems, leadership, AI, and human-centered growth to build stronger businesses and better teams.Connect with Scott Abbott:Website: https://scottabbottabc.com/LinkedIn: https://www.linkedin.com/in/scottabbottabc/#AILeadership #ArtificialIntelligence #LeadershipDevelopment #FutureOfWork #BusinessGrowth #LeadershipSkills #SoftSkills #PersonalBranding #WorkplaceCulture #Entrepreneurship Looking to leverage AI? Want better results? Want to think about what you want to leverage?Check and see how I am using it for FREE on YouTube. From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain. Watch here
Your Career Podcast with Jane Jackson | Create Your Dream Career
Love Your Career Podcast? Let us know!Career Reinvention, Retirement and Building a Richer Life with Hannah MartinWhat does it really mean to prepare for retirement? For many women, especially mid-career professionals, retirement planning is often reduced to one question: “Will I have enough money?” Yet, as Hannah Martin explains in this thoughtful conversation, a fulfilling later life requires more than financial security. It also calls for purpose, community, health, independence and a clear sense of what comes next.In episode 282 of Your Career Podcast, Jane Jackson reconnects with Hannah Martin, founder of Talented Ladies Club and Rich Retiree, seven years after their last conversation. Hannah and I chatted in episodes 19 and 101. Hannah shares how her work supporting ambitious mothers returning to the workforce evolved into a new mission: helping women prepare for retirement in a way that is practical, empowering and deeply human.Jane and Hannah discuss the unique career and financial challenges many women face, including career breaks, lower pension or superannuation balances, caring responsibilities, and the implications of, unfortunately, a divorce. Confidence dips after time out of the workforce, and the long-term impact of the gender pay gap.They also explore why career reinvention does not stop at midlife. Whether you are facing redundancy, considering a career change, preparing for retirement, or wondering how to create more meaning in your next chapter, this conversation offers a reassuring reminder that it is never too late to make considered, confident choices.In this episode, we discuss:Why retirement planning must go beyond moneyThe four pillars of a rich retirement: finance, health, community and purposeHow career breaks can affect confidence, savings and long-term financial independenceWhy women often face different retirement challenges from menThe importance of community, contribution and meaningful activity as we ageHow mid-career professionals can begin planning their next chapter before they are forced toWhy career clarity matters at every stage of lifeHow cultural attitudes towards ageing can affect confidence, wellbeing and possibilityThe value of wisdom, lived experience and intergenerational connectionKey takeawayA rich retirement is not only about what you have saved. It is also about the life you are building.For mid-career professionals, this episode is a timely reminder to pause, reflect and ask: “What do I want the next chapter of my life and career to feel like?” Whether you are navigating redundancy, exploring a career change, rebuilding confidence, or preparing for a new stage of life, clarity is the first step towards making wise and grounded decisions.Resource mentioned:YouTube video when Jane visited Hannah in Worthing, UK - showing how genuine networking turns into genuine connections, taking the online connection offline to meet in person. Watch here: https://youtu.be/hN_dAzQ30uo?si=PxSphzC7KI_psFsE About Hannah MartinHannah Martin is the founder of Talented Ladies Club, created in 2013 to support ambitious mothers returning to work and building careers or businesses that fit their lives. Her latest initiative, Rich Retiree, helps women take a more holistic approach to retirement planning, considering not only finances but also health, purpose, community and fulfilment.Find out more at: richretiree.comAbout Jane JacksonJane Jackson is a career management coach, author of Navigating Career Crossroads, and host of Your Career Podcast. With over 24 years of experience, Jane helps mid-career professionals navigate redundancy, career change, job search, interview preparation, LinkedIn personal branding and career clarity so they can make confident decisions and move towards work they will enjoy.If you are at a career crossroads and would value caring, practical support, visit janejacksoncoach.com.------Welcome to Your Career Podcast with Jane Jackson where I help mid career professionals overcome self doubt and gain career clarity and the confidence to create the life and career they desire. Book a Zoom chat with me at janejacksoncoach.com - I'd love to meet you and discover what's happening in your career! Support the show- - - - - -Find out what you MUST DO to make a successful career change and land the job you'll LOVE. Take the CAREER SUCCESS QUIZ (it only takes 2 minutes) https://careersuccess.scoreapp.com/
Be Your Brand - PR und Personal Branding in Zeiten der Digitalisierung by PRleben
Wie wird man sichtbar, ohne sich zu verbiegen und warum schaffen manche Menschen es, sich innerhalb weniger Jahre komplett neu zu positionieren, obwohl sie vorher mit Social Media, Marketing oder Personal Branding überhaupt nichts zu tun hatten? Genau darüber spreche ich in dieser Folge mit Tobias Milbrandt. Tobias war früher Beamter, hat jahrelang kaum gelesen und irgendwann gemerkt: „Das kann doch noch nicht alles gewesen sein.“ Heute ist er: • Buchmarketing-Experte • Content Creator • Podcaster • Unternehmer • Autor • und für viele Menschen inzwischen eine der sichtbarsten Stimmen rund um Sachbücher, Lesen und Buchmarketing im deutschsprachigen Raum. Wir sprechen über seinen Weg vom Finanzbeamten zum Unternehmer, über Sichtbarkeit, Community-Aufbau, Bücher als Karriere-Booster und darüber, warum viele Menschen beim Thema Personal Branding die völlig falschen Prioritäten setzen. Außerdem teilt Tobias extrem konkrete Insights darüber: • wie er auf Instagram gewachsen ist • warum er lange kaum Reichweite hatte • welche Content-Formate wirklich funktionieren • warum Community wichtiger ist als Reichweite • weshalb viele Bücher trotz guter Inhalte scheitern • und warum die meisten Fehler im Buchmarketing passieren, bevor ein Buch überhaupt erscheint. Eine Folge für alle, die sichtbarer werden wollen, mit dem Gedanken spielen, ein Buch zu schreiben, oder sich fragen, wie man sich heute nachhaltig eine starke Personal Brand aufbaut. ________________________________________ Darum geht's in der Folge: • Tobias Milbrandts Weg vom Beamten zum Unternehmer • Wie Bücher sein Leben verändert haben • Warum Umsetzung wichtiger ist als Wissen • Personal Branding ohne „Business-Guru“-Attitüde • Wie man auf Social Media sichtbar wird • Warum viele Menschen falsch posten • Die größten Fehler beim Community-Aufbau • Instagram-Wachstum: Was bei Tobias wirklich funktioniert hat • Warum Wiederholung wichtiger ist als ständige Neuerfindung • Community vs. Reichweite • Wie man Vertrauen auf Social Media aufbaut • Warum heute niemand mehr einfach „nur“ ein Buch schreibt • Was Verlage heute wirklich interessiert • Spiegel-Bestsellerlisten & die Realität dahinter • Warum ein Buch oft eher ein strategisches Tool als ein Produkt ist • Wie Buchmarketing heute funktioniert • Die größten Denkfehler vieler Autor • Sichtbarkeit, Medienpräsenz & eigene Reichweite • Warum niemand auf dein Buch wartet – und was das für deine Positionierung bedeutet ________________________________________ Besonders starke Aussagen aus der Folge „Die Arbeit beginnt erst, wenn das Buch geschrieben ist.“ „Die meisten posten das, was sie zeigen wollen… nicht das, was Menschen sehen wollen.“ „Es wartet niemand darauf, dass du ein Buch schreibst.“ „Die letzten Instagram-Posts interessieren nächste Woche niemanden mehr. Ein Buch bleibt.“ „Community ist wichtiger als Reichweite.“ ________________________________________ Bücher & Empfehlungen aus der Folge • Money – Tony Robbins • Kompass für die Seele – Jack Canfield • Say It Well – Terry Szuplat • Big Magic – Elizabeth Gilbert • Visualisieren – Grace Lordan • Souverän investieren mit Indexfonds & ETFs – Gerd Kommer ________________________________________ Mehr zu Tobias Milbrandt Instagram: https://www.instagram.com/tobias.milbrandt/ LinkedIn: https://www.linkedin.com/in/tobias-milbrandt ________________________________________ Wenn dir die Folge gefallen hat, freue ich mich riesig über eine Bewertung bei Spotify oder Apple Podcasts. Mehr von mir findest du in meinem Newsletter mit Impulsen rund um Personal Branding, Sichtbarkeit und Positionierung. Newsletter https://beyourbrand.substack.com/ Außerdem begleite ich Menschen im 1:1 Personal Branding Coaching dabei, mit ihrer Expertise sichtbar zu werden. Coaching: https://prleben.de/coachings/
Aurélien de Nunzio : de l'entrepreneuriat solo à la plateforme des dirigeantsAurélien commencé peintre en bâtiment à 16 ans. Dix ans plus tard, il levait 6 millions d'euros pour une startup. Aujourd'hui, il est directeur de SKL, la plateforme d'entrepreneurs fondé par Éric Larchevêque (Ledger, TBSO) — 719 membres et 2,4 M€ au lancement.Dans cet épisode, on aborde :La trajectoire atypique d'Aurélien, de l'artisanat à la techLa naissance de SKL : vision, modèle, communauté et assistant IAL'entrepreneuriat en France : environnement toxique, fuite des talents, système à réformerPersonal branding et influence : les erreurs à éviterL'IA comme nouveau superpouvoir des entrepreneursUn épisode dense, sans langue de bois, avec un invité qui a connu la réussite, l'échec… et le rebond.Épisode disponible en vidéo sur YouTube — retrouvez les interviews complètes en format vidéo pour une expérience encore plus immersive. → YouTubeVous appréciez le podcast ? Laissez une note 5 étoiles sur Apple Podcasts ou Spotify — c'est gratuit, ça prend 10 secondes, et c'est le meilleur moyen d'aider d'autres professionnels du marketing à le découvrir.→ YouTube - Apple Podcasts - Spotify - Deezer - Toutes plateformes (Smartlink) ·Newsletter Marketing & Influence — recevez en avant-première les prochains invités, les tendances clés et les insights exclusifs du secteur. Inscription sur marketinginfluence.fr→ Inscrivez-vous iciSuivez ADMS.PARIS I Globe Groupe sur LinkedIn et connectez-vous directement à Cyril Attias (LinkedIn) pour échanger sur le marketing, l'influence et les stratégies de marque.Un podcast produit par ADMS.PARIS I Globe Groupe et soutenu par Les Gens d'Internet, premier média français dédié au social media et à l'influence.Abonnez-vous à notre compte Instagram Hébergé par Ausha. Visitez ausha.co/politique-de-confidentialite pour plus d'informations.
Vous avez un profil LinkedIn. Vous l'utilisez peut-être. Mais est-ce qu'il vous ressemble vraiment ?Dans cet épisode, je vous partage tout ce que j'enseigne dans mes ateliers LinkedIn, condensé en une conversation directe, actionnable et profondément alignée avec qui vous êtes.Parce que LinkedIn, quand on l'utilise bien, ce n'est pas un réseau froid et corporate. C'est un espace où votre singularité peut rayonner. Où vous pouvez attirer les bonnes personnes, les bons clients, les bonnes collaborations. Sans vous trahir.Au programme : Pourquoi seulement 3 % des utilisateurs publient, et ce que ça signifie pour vous Les 4 éléments clés d'un profil qui attire : bannière, photo, tagline, encart Info Comment bâtir une marque personnelle cohérente et mémorable Le rythme minimal pour être visible sans y passer sa vie Les détails qui changent tout : URL personnalisée, recommandations, section ServicesQue vous soyez entrepreneure, indépendante ou dirigeante, cet épisode est pour vous si vous sentez que votre profil ne reflète pas encore ce que vous êtes vraiment.Pour me retrouver :Eléonore MachuSite web : https://authenticommunication.frProfil LinkedinProfil Instagram Hébergé par Ausha. Visitez ausha.co/politique-de-confidentialite pour plus d'informations.
From the time she was a little girl, Hayley Paige knew exactly what she wanted to do: design wedding dresses. And she did it. By her early thirties she had a million Instagram followers, a recurring spot on Say Yes to the Dress, and gowns selling in hundreds of stores worldwide. And then she lost all of it. Her name. Her Instagram. Her right to design. Even her right to publicly call herself Hayley Paige. What followed was years of fighting in court, broke, locked out of everything she had built, just to reclaim what should have been hers from the start. And when she finally did, she turned that experience into something bigger, founding A Girl You Might Know Foundation and She Is Cheval to make sure other women don't have to go through the same thing. Chapters: 00:00.120 Welcome to She Pivots 01:29.723 A Childhood Dream Takes Shape 09:55.000 Breaking into Wedding Dresses 13:54.702 Building a Brand on Social Media 17:31.320 Personal and Professional: Wedding and Divorce 20:57.720 The Legal Battle Begins 31:57.080 Rebirth and Reinvention 36:02.400 Buying Back Her Name 42:02.000 Rebuilding After the Fall 45:54.960 Love and Resilience: Hailey's Personal Growth 49:25.920 Low Point to Launch 52:21.880 Reflecting on Hayley's Unique Pivot 53:11.226 Podcast Credits You can keep up with Hayley Paige on instagram @misshayleypaige, and check out her foundation at https://www.agirlyoumightknowfoundation.org/ Be sure to subscribe so you never miss a pivot story, leave us a rating (it really helps!), and share this episode with a woman in your life who you think needs a little inspiration. She Pivots is a podcast created by host Emily Tisch Sussman to highlight influential women voices, share stories of bold career moves, and inspire women with interviews about career reinvention and how personal pivots can redefine professional success. Join our Substack community! Subscribe here for exclusive content and to connect with other pivoters: shepivots.substack.com Learn more about the inspiring women in our pivoter community by following us on instagram @ShePivotsThePodcast, and check out our website shepivotspod.com for resources and updates. She Pivots is proud to be an iheart podcast.Support the show: https://www.shepivotsthepodcast.com/See omnystudio.com/listener for privacy information.
She built the business. She built the influence. She built the brand. But before God expanded her impact, He had to heal her identity. In this episode, we're sharing a powerful conversation from Emily's guesting on The Inspire Effect Podcast with Phil Valdez. While many people know Emily as an entrepreneur, speaker, and personal branding expert, this episode reveals the deeper story of how God healed her identity and redefined her understanding of influence and purpose. From growing up without a father to building a nine-figure sales organization, Emily opens up about the wounds success couldn't heal, the relationships she almost sabotaged, and the encounter with Jesus that transformed her life from the inside out. She shares how faith reshaped her approach to business, personal branding, marriage, leadership, and purpose, and why true confidence isn't found in what you build, but in knowing who God says you are. Whether you're building a business, leading a family, or simply seeking clarity in your next season, this conversation is a reminder that before God expands your impact, He often heals your heart. And sometimes the breakthrough you've been praying for begins with allowing Him to restore the person behind the brand. What You'll Learn: The hidden reason success still feels empty for so many high performers The personal branding lesson God had to teach Emily before expanding her influence Why influence can never outrun identity What it means to find your confidence in Christ instead of your accomplishments The role discernment plays in making life-changing business decisions Timestamps: (03:52) - How Childhood Wounds Shape Your Adult Life (06:13) - Seeing Yourself the Way God Does (09:58) - What Happens When You Finally Surrender to God (19:01) - How One Person's Belief Can Change Your Life (22:03) - What Joseph's Story Teaches Us About Finding Our Purpose (25:23) - The Personal Branding Lesson Most People Miss (27:47) - Authenticity in Personal Branding (33:37) - Why Success Is Built in the Seasons No One Sees (37:18) - Why Discernment Is More Valuable Than Strategy (41:58) - What Happens When You Put God First in Business (49:12) - Why Success Without Faith Will Always Feel Empty More from Emily & FORDIVINE: Website | https://meetemilyford.com Instagram | https://www.instagram.com/itsemily Facebook | https://www.facebook.com/itsemilymethod YouTube | https://www.youtube.com/c/ITSEMILYFORD Called & Crowned Podcast | https://www.instagram.com
What if the most powerful marketing tool a physician has isn't a website or an ad campaign — it's themselves? In this episode, Tracy Cherpeski sits down with Ginger Allen, founder of Your Medical Liaison and president of the Florida Medical Association Alliance, to talk about what actually works when growing a functional medicine practice or any independent healthcare practice. Read the full show notes, memorable quotes, and key takeaways. With 12 years of medical marketing experience, Ginger has seen it all — physicians who invest in $100,000 machines before they have a patient base to support them, marketing companies that take the money and disappear, and the slow grind of burnout that sets in when doctors are trying to run a business on top of practicing medicine. Her antidote: get marketing off your plate, lead with your personal brand, and build a practice where you're the draw — not the decor. You'll hear why functional and integrative medicine requires a fundamentally different marketing strategy, how Ginger helps physicians show up on camera without hating every second of it, and what she's consistently noticed about doctors who make the shift to root-cause care: they're genuinely happier. Read the full show notes, memorable quotes, and key takeaways. Connect With Us: Be a Guest on the Show Thriving Practice Community Schedule Strategy Session with Tracy Tracy's LinkedIn Business LinkedIn Page
La Formation RH est-elle une VASTE blague ?avec Léo Bernard, formateur, ex-RH, co-fondateur de Blendy et hôte du podcast TamtamEt si on osait poser LA question qui fâche ?Dans cet épisode sans filtre, on démonte méthodiquement les failles de la formation RH en France. Diplômes obsolètes, formations déconnectées du terrain, RH abandonnés à eux-mêmes, IA qui redistribue toutes les cartes : le constat est brutal, mais nécessaire.Au programme :• Pourquoi la formation initiale en RH est déconnectée du réel• Pourquoi les RH sont les moins bien formés… alors qu'ils forment tout le monde• Comment l'IA va transformer (ou éradiquer) les fonctions RH classiques• Pourquoi il faut arrêter de recruter uniquement des profils RH "purs"• La vision du RH 2028 : coach, stratège, facilitateur humainInvité :Léo Bernard, Ex-RH, aujourd'hui formateur engagé, cofondateur de Blendy, il accompagne une nouvelle génération de RH et de managers à sortir des process bullshit pour se recentrer sur l'essentiel : l'humain.Un épisode coup de poing pour celles et ceux qui veulent repenser leur métier avant qu'il ne disparaisse.➡️ À écouter, partager, secouer.
In this episode of The Quest for Success Podcast, Jam and Dylan Pathirana sit down with Remy Tucker, founder of On the House, for an inspiring conversation about entrepreneurship, social impact and building a business that solves real-world problems.Remy shares her remarkable journey from working as a midwife to launching On the House, an innovative advertising platform that uses smart vending machines in bathrooms to provide free period products while helping brands connect with consumers in a meaningful way. Driven by a desire to make a difference, she identified a problem affecting thousands of women and turned it into a business with purpose at its core.The conversation explores the realities of building a startup from the ground up, from validating an idea and raising capital to navigating the challenges of being a solo founder. Remy speaks openly about the importance of authenticity, building in public, leveraging community support and staying resilient through uncertainty. She also shares the lessons she has learned through scaling a hardware-based business and creating partnerships that deliver both commercial and social value.Beyond business growth, Remy reflects on ambition, personal development and what success means to her. Her story is a powerful reminder that some of the most impactful businesses are built by people willing to challenge the status quo and create solutions that genuinely improve lives.This episode offers valuable insights for entrepreneurs, innovators and anyone looking to build a purpose-driven career while making a positive impact on the world.Key Takeaways• Success is about continuous growth and striving to make a greater impact.• Identifying real-world problems can lead to meaningful business opportunities.• Mission-driven businesses can create both commercial and social value.• Authenticity helps build trust with customers, partners and communities.• Networking and community support play a crucial role in startup growth.• Building in public can accelerate learning and brand awareness.• Fundraising requires resilience, persistence and a clear vision.• Scaling a hardware startup presents unique operational challenges.• Strong partnerships help drive long-term business success.• Entrepreneurship is a journey of constant learning and adaptation.ResourcesOn the House Group Website - https://onthehousegroup.com/Startmate Startup Ecosystem - https://startmate.comLux Perry (Angel Investor) - https://linkedin.com/in/luxperryConnect with Remy TuckerLinkedIn: https://au.linkedin.com/in/remy-tucker-170186209Insta: https://www.instagram.com/remytucker/Follow us on all your favourite platforms:Youtube: https://www.youtube.com/@TheQuestforSuccessPodFacebook: https://www.facebook.com/people/The-Quest-For-Success-Podcast/61560418629272/Instagram: https://www.instagram.com/thequestforsuccesspod/Twitter: https://x.com/quest4success_LinkedIn: https://www.linkedin.com/company/the-quest-for-successTikTok: https://www.tiktok.com/@thequestforsuccesspodWebsite: www.thequestforsuccesspodcast.com Please share this around to anyone you think will get value from it : )
In this episode of the Story Engine Podcast, I sit down with Jonathan Greye from personalbrand.com to explore what branding really means—and why most people are getting it completely wrong. We go far beyond logos, fonts, and color palettes to uncover the deeper "engine of the story" that drives everything: your identity, your lived experiences, and the essence of who you are. Jonathan shares how true branding is about mirror work—reflecting your full story back to you so clearly that it transforms not just your messaging, but your offers, your team alignment, and the way your entire business operates. What struck me most is how this process doesn't just create a brand—it creates freedom. When your brand is rooted in your true essence, you stop rebuilding your website every year, stop chasing trends, and start building something timeless that evolves with you. Jonathan also opens up about the pivotal moment that pushed him to leave agency life behind and build a business where creativity, alignment, and impact finally came together. If you've ever felt boxed in, scattered, or disconnected from your own brand, this conversation will completely reframe how you see your business. 01:09 – The "Engine of the Story" Explained Jonathan shares how storytelling across copy, visuals, and design creates a multi-sensory brand experience. 03:42 – What a Brand Manifesto Actually Does We break down how a manifesto draws a line in the sand, attracts the right people, and repels the wrong ones. 05:09 – Where Most Branding Agencies Get It Wrong Why focusing only on content or niching can limit growth—and how true brand DNA creates long-term flexibility. 07:42 – The Costly Trap of Constant Rebranding I share the common cycle of rebuilding websites and chasing trends—and why it never works long term. 08:38 – Mirror Work: Seeing Yourself Clearly for the First Time Jonathan defines mirror work and explains how embracing your full story becomes your true differentiation. 10:25 – How Your Brand Shapes Your Offers and Business Model We explore how understanding your essence influences not just messaging—but how you structure your entire business. 12:04 – The "Frankenstein Brand" Problem Jonathan describes how many entrepreneurs piece together scattered strategies that never fully align. 15:06 – Branding That Creates Cultural Impact How great brands go beyond marketing and begin to shape movements and communities. 17:08 – The Breaking Point: Creative Director Burnout Jonathan shares the moment he realized his dream job wasn't what he thought it would be. 18:12 – The Dali Museum Project That Changed Everything A powerful story of creative rejection that led to a complete shift in his career path. 20:02 – The First Aligned Client Experience The moment Jonathan realized he was finally doing the work he was meant to do. 21:39 – "I Finally Felt Seen" How a client's reaction validated his new approach to branding and set the foundation for his business. 26:08 – From Rejection to Reinvention (Story Breakdown) I reflect Jonathan's journey back to him, connecting the dots into a powerful, transformational narrative. 28:58 – Where to Learn More How to connect with Jonathan and explore working with his team at personalbrand.com.
Your personal brand is not limited to your LinkedIn profile, your networking skills, or how you show up at work. It is how people experience you in every room you enter, including your relationships, your dating life, your confidence, your boundaries, and the stories you tell yourself about your own worth.In this episode of Branding Room Only, Paula T. Edgar sits down with love educator, coach, author, and two-time TED speaker Francesca Hogi for a candid conversation about the connection between personal branding, self-worth, dating, and authenticity. From her unconventional path from corporate law to matchmaking and coaching to her insights on modern dating culture, Francesca shares why so many people are taught to perform for acceptance instead of choosing themselves first.Together, Paula and Francesca unpack the conditioning that teaches women to wait to be chosen, the difference between attraction and alignment, how relationship patterns often mirror professional patterns, and why discernment matters just as much in love as it does in business. They also dive into dating apps, intuition, confidence, loneliness, authenticity, and what it really means to bring your full self into every room you enter.Honest, funny, reflective, and deeply relatable, this conversation will have you thinking differently about love, identity, and the way you move through the world.1:16 – What personal brand means to Francesca, how she'd describe herself, her lifelong motto, and why she calls herself “a weirdo” about music5:37 – How growing up in New York City influenced Francesca's understanding and appreciation of people7:40 – The question Francesca hated being asked as a child, and how the only answer she had influenced her professional life (including her Survivor appearances)13:41 – How matchmaker Paul C. Bunson initially introduced Francesca to personal branding and inspired her career pivot into love and relationships16:31 – How love and dating connect to personal branding, self-worth, and what your romantic patterns reveal about how you actually see yourself21:31 – The "pick me" conditioning that trains people to treat dating like a job pitch, and what it looks like to show up differently27:10 – Why the list of must-haves for most dating people often has nothing to do with the relationship they want36:26 – Why lack of discernment is one of the most common dating mistakes Francesca sees, what it looks like when you don't have it, and what changes when you do41:29 – Why you don't need (and shouldn't overly depend on) a dating app, and a mindset shift in meeting people organically41:29 – Why you don't need a dating app to find love, and the mindset shift that opens up what Francesca calls the "meet cute" opportunity in everyday life52:09 – One thing Francesca will never compromise on, and the magic she brings to a standing room onlyConnect With Francesca HogiFrancesca Hogi is a love coach, guide, speaker, and mentor for people who are ready to start a new chapter in dating, find meaningful relationships, and live in alignment with their deepest values. Through her coaching, writing, and community (The True Love Society), she helps people create relationships that feel fulfilling and true to who they are. She has shared this work with hundreds of thousands of people through her client work, events, courses, TED talks, Dear Franny podcast, and How to Find True Love book.Before her journey into love and coaching, Francesca practiced corporate law for over a decade. She holds a B.S. in Producing for Electronic Media from Syracuse University and a J.D. from the University of Michigan Law School. And fun fact: she competed on two seasons of the iconic reality show Survivor.Her website, book, TED Talk, podcast archive, and social media:Francesca Hogi | Instagram | Facebook | LinkedIn | YouTubeHow to Find True Love: Unlock Your Romantic Flow and Create Lasting Relationships“How to Unlock Your Flirting Superpowers” | TEDxTalkDear Franny podcast archivesMentioned In Wherever You Go, There You Are: Personal Branding and Dating Mindset with Francesca HogiPaul C. Brunson | Twitter/XThe Matchmaking InstituteCurated Resources from PaulaSign up for Paula's Upcoming WebinarsLearn More About Paula's Personal Branding Strategy Session OfferSubscribe to The Branding Room Only on YouTubeCall to ActionFollow & Review: Help others find the podcast. Subscribe and leave a quick review.Want more branding insights? Join Paula's newsletter for expert tips and exclusive content! Subscribe HereConferences are an investment—make sure you maximize yours. My Engage Your Hustle™ Conference Playbook gives you the strategies to prepare, stand out, and follow up with impact. Get your copy today.Sponsor for this episodeThis episode is brought to you by PGE Consulting Group LLC.PGE Consulting Group LLC empowers individuals and organizations to lead with purpose, presence, and impact. Specializing in leadership development and personal branding, we offer keynotes, custom programming, consulting, and strategic advising—all designed to elevate influence and performance at every level.Founded and led by Paula Edgar, our work centers on practical strategies that enhance professional development, strengthen workplace culture, and drive meaningful, measurable change.To learn more about Paula and her services, go to www.paulaedgar.com or contact her at info@paulaedgar.com, and follow Paula Edgar and the PGE Consulting Group LLC on LinkedIn.
Dans cet épisode, je reçois le Dr Denys, médecin et auteur de deux livres sur le biohacking et la longévité (Biohacking, Eyrolles / Prenez soin de votre longévité, Larousse), explique pourquoi la génétique ne compte que pour 50 % de notre santé — et pourquoi le reste se joue dans nos habitudes : sommeil, chronotypes, mouvement, alimentation, bilans réguliers.Au programme :∙ La génétique charge le flingue, l'épigénétique tire sur la gâchette∙ Les 4 chronotypes (ours, dauphin, loup, lion) et comment trouver son pic de performance∙ La sédentarité, "le nouveau tabac" — et le rituel simple pour la contrer∙ Les bilans à faire tous les 6 mois (et pourquoi il ne faut pas copier Brian Johnson)∙ Vers une santé personnalisée : pharmacogénétique et fin du "one size fits all"MERCI HISCOXQuand on est indépendant, une erreur, un oubli ou un client mécontent peut devenir une ruine. Hiscox est l'assureur spécialiste des indés et des TPE depuis +30 ans.Dommages causés chez le clientFautes professionnellesManquements contractuelsSouscription simple et rapide, 100 % en ligne : https://linktw.in/GitsRd
Buy the Inchstones-The Vibe within book hereBefore there was social media influence, personal branding, or leadership books, there was wisdom.In this episode of The Vibe with Kelly Cardenas, we dive deep into Proverbs 8 and one of the most powerful lessons my parents ever taught me:"Boy, you better know who you're dealing with."My Pops would say it one way. My mama would say, "Don't be a respecter of persons." For years, those ideas seemed contradictory. As life unfolded, I realized they work together perfectly.This conversation explores why wisdom calls out to us constantly, why so many people ignore it, and why understanding the people, places, and situations around you can dramatically impact your personal, professional, spiritual, and financial life.In Proverbs 8, wisdom isn't passive—it is pleading with us to listen. It offers prudence, discernment, truth, justice, sound judgment, knowledge, and direction. More valuable than gold, silver, or precious jewels, wisdom has been available since the beginning of time. The question is: are we willing to listen?In this episode, you'll discover:✅ Why wisdom is the foundation of great leadership✅ How discernment helps you navigate relationships and opportunities✅ The connection between wisdom, prosperity, and purpose✅ Why humility is essential for growth✅ How Proverbs 8 applies to modern business, leadership, and everyday life✅ Why "knowing who you're dealing with" can change your futureWisdom is not a destination.It's a daily process.Just like spending time with God, wisdom requires intentional pursuit. When you find wisdom, you find life.The challenge isn't whether wisdom is available.The challenge is whether we're paying attention.If you've ever wondered how to make better decisions, build stronger relationships, lead with greater confidence, and create a life with deeper meaning, this episode is for you.
Today's Community episode is live from the last High Vibe Women Retreat in Collingwood Ontario where Kristina got to sit down with guest speaker Mallory Rowan.Mallory Rowan is an entrepreneur, content creator, and personal finance educator who has built an incredible personal brand throughout her evolving career.Kristina and Mallory dive into the topic of building a personal brand that is sustainable and evolves with you over time.Walk away with:Tips on how to pivot your business without losing your audience.Advice on how to grow sustainably and ditch hustle culture.Tool to build a personal brand that evolves alongside your life.Strategies for managing criticism, trolls, and fear of judgment online.How to experiment more to gain faster clarity.And more!Don't let your own brand put you in a box, let this episode of Community help you lean into your own personal journey and the brand you are already creating around it.If you've ever felt stuck in your job or business and want to start feeling more aligned in your everyday life, this episode is for you.Interested in joining the next High Vibe Women Retreat?DM Kristina on Instagram @kristina.bartold with the word "RETREAT" for details about the upcoming High Vibe Women Dominican Republic retreat November 15-19!Connect with Mallory:InstagramWebsiteMentioned in Episode:Try out Adobe Acrobat's PDF SpacesTry our podcast guest blueprintWork with The Social SnippetJoin The High Vibe Women Online CommunitySend me a text!Support the showFor Your Information:• Host your podcast on Buzzsprout!•Join The High Vibe Women Online Community!• Join our favourite scheduling platform Later• FLODESK Affiliate Code | 25% off your first year!• Connect with Kristina Don't forget to come say hi to us on Instagram @thesocialsnippet, join the Weekly Snippet or follow us on any social media platform! Website . Instagram . Facebook . Linkedin
Sarah White is a Personal Branding and Visibility Mentor, Speaker and Networking Host, supporting business owners to build a brand that reflects who they are and what they stand for.Sarah struggled in business for a long time, expecting her work to speak for itself and not wanting to be around other business owners for fear of being judged and feeling inferior. When she did try networking though, the power of letting people get to know the person behind the business became clear, and Sarah has since built her business around helping others to do just that!Her clients are already good at what they do, but struggle to communicate it clearly or show up consistently without feeling uncomfortable or ‘salesy.'Sarah helps people to define what makes them different, own their strengths, and find a way of being visible that feels natural and sustainable. Her focus is on helping them to connect with the right people, not just more people, so their business can grow in a way that feels aligned, purposeful and genuinely impactful.Sarah has a free resource which explains the 5 Key Things Missing From Your VisibilityStrategy. Grab it here: https://www.visiblyyou.co.uk/visibilityguideYou can join Sarah's Facebook group here:https://www.facebook.com/groups/bethefaceofyourbrandConnect on LinkedIn:https://www.linkedin.com/in/sarahwhitebrandingOr Instagram:https://www.instagram.com/sarahwhitebranding
In this episode, we dive into a cost-free, highly effective strategy to boost your mortgage website's performance. We explore why adding a simple adviser photo is one of the most powerful changes you can make to increase trust and lead volume. Key Highlights: The Experiment: We break down a recent test on a mortgage broker's website that compared identical web pages—one with an adviser photo and one without. The results? The page featuring the adviser's face generated 11% more leads. The Science of Trust: Ambiguity Aversion: People feel uncomfortable discussing private financial matters with strangers. Seeing a face reduces this uncertainty and builds immediate rapport. Hard-Wired for Connection: Our brains are evolutionarily designed to assess trustworthiness through faces, making them a more powerful trigger for trust than logos alone. Eye-Tracking: Studies show that when a user lands on a page, their eyes are naturally drawn to human faces immediately. Authenticity Wins: We discuss why generic stock photos are easily identified by users as "filler" and ignored. Real, authentic photos of your team members are essential for improving credibility. Practical Implementation: Every Page Counts: Don't relegate your team to just the "About Us" page. Every page is a potential meeting point with a client. Equipment Doesn't Matter: You don't need a high-end photoshoot to start. A simple, well-lit photo taken on an iPhone is significantly better than no photo at all. Avoid the Fake: A genuine iPhone photo will always outperform an AI-generated image that looks "too perfect" or fake, as visitors are naturally wired to spot authenticity. The Bottom Line: While showing your face is a major conversion booster, remember it works best as part of a solid foundation that includes persuasive copy, 5-star reviews, and a clear call to action. Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.
Send us Fan MailA stroke or heart attack rarely happens in a doctor's office, it happens on an ordinary day when nobody is watching the subtle warning signs. We sit down with healthcare innovator and RM2.ai CEO Corlette to talk about the invisible gap between appointments and why that gap is where preventable crises quietly build. If you're caring for aging parents, managing chronic disease, or simply trying to stay independent longer, this conversation is a practical look at how prevention can finally come before panic. We get personal about caregiving, the “sandwich generation,” and the cost of waiting until there's a fall, a missed medication, or a sudden ER visit. Corlette explains how an early warning health intelligence platform integrates with select wearables to pull vitals like blood pressure, heart rate, oxygen, and temperature and then turns those readings into trend-based visibility and alerts. We also dig into how a shared care team dashboard can assign different alerts to different family members, plus why geofencing and location monitoring can be life-saving for loved ones at risk of wandering with dementia. We also tackle the big question: should people be afraid of AI in healthcare? Corlette makes the case for AI as an enhancement, not a replacement for human care, and introduces live vital intelligence for telehealth so clinicians can see real-time vitals during a virtual visit and review months of trends without relying on handwritten logs. Along the way, we connect prevention back to everyday lifestyle choices and why “know your numbers” matters for hypertension and other chronic conditions. If this resonates, subscribe, share this episode with a caregiver or family group chat, and leave a review so more people find tools and ideas that help prevent the next crisis before it starts.Thanks for tuning in to this episode of Follow The Brand! We hope you enjoyed learning about the latest trends and strategies in Personal Branding, Business and Career Development, Financial Empowerment, Technology Innovation, and Executive Presence. To keep up with the latest insights and updates, visit 5starbdm.com.And don't miss Grant McGaugh's new book, First Light — a powerful guide to igniting your purpose and building a BRAVE brand that stands out in a changing world. - https://5starbdm.com/brave-masterclass/See you next time on Follow The Brand!
In this episode, Alex Quin and Michelle Chia return to the podcast after a brief hiatus to share personal and professional updates, discuss the realities of entrepreneurship, and break down the healthy habits that help them sustain long workdays without burning out. From sleep, exercise, nutrition, and stress management to setting boundaries, journaling, and personal growth, they offer practical insights for entrepreneurs looking to build successful businesses while protecting their health and well-being.Episode Outline:[00:00] Welcome Back and Life Updates[02:15] Agency Growth, New Clients, and New Books[04:20] Why We Chose Healthy Habits for Entrepreneurs[08:05] Sleep, Recovery, and Long-Term Performance[10:12] Taking Breaks, Walking, and Staying Active[12:25] Time Blocking and Productivity Systems[14:15] Setting Boundaries With Clients[16:05] Learning to Say No[17:35] WHOOP, Oura Ring, and Health Tracking[19:05] Michelle's Cortisol and Stress Story[21:40] Nutrition, Hydration, and Managing Stress[23:10] The Tarzan "Swinging Vines" Concept[25:05] Becoming Your 2.0 Self[26:40] Journaling, Books, and Personal Growth[27:50] Habits We're Trying to Change[28:40] Final Thoughts and Closing RemarksWisdom Nuggets:Sleep Is a Competitive Advantage: Entrepreneurs often treat sleep like a luxury instead of a necessity. Alex and Michelle remind us that better decisions, sharper focus, and sustainable growth all start with proper recovery. The goal isn't to work more hours—it's to make your hours more effective.Protect Your Energy: Being available 24/7 may feel like great customer service, but constant accessibility creates burnout. Setting healthy boundaries with clients, coworkers, and even family members allows you to show up at your best when it matters most.Track Your Health Like Your Business: Most entrepreneurs obsess over revenue, sales, and analytics while ignoring their own health metrics. Monitoring stress levels, sleep quality, blood work, and recovery can help identify issues early and improve long-term performance.Let Go to Level Up: Growth often requires releasing habits, relationships, or routines that no longer serve your future. Like Tarzan swinging from one vine to the next, you have to let go of the old before you can fully grab onto new opportunities.Become Your Next Version: Success isn't about staying the same person and hoping for different results. The habits, mindset, and behaviors that got you here may not be enough to get you where you want to go next. Continuous self-improvement is a requirement, not an option.Power Quotes"Your heart rhythm is a very important thing that people don't even pay attention to." - Alex Quin"It's okay to say no and it's okay to put yourself first." - Michelle ChiaConnect with Michelle:Instagram: (https://www.instagram.com/michellechia)Linkedin: (https://www.linkedin.com/in/michelle-chia1/)Connect With the Podcast Host Alex Quin:Instagram: (https://www.instagram.com/alexquin)Twitter: (https://twitter.com/mralexquin)LinkedIn: (https://www.linkedin.com/in/mralexquin)Website: (https://alexquin.com)TikTok: (https://www.tiktok.com/@mralexquin)Books Mentioned:Atomic Habits — James ClearThe Road Less Stupid — Keith J. CunninghamThe Surrender Experiment — Michael A. SingerNever Split the Difference — Chris VossHow to Market Your Restaurant Online — Alex QuinThe Digital Marketing Dictionary — Alex QuinPolo's Day at the Park — Alex Quin & Michelle's children's bookOur CommunityInstagram: (https://www.instagram.com/hustleinspireshustle)Twitter: (https://twitter.com/HustleInspires)LinkedIn: (https://www.linkedin.com/company/hustle-inspires-hustle)Website: (https://hustleinspireshustle.com)*This page may contain affiliate links or sponsored content. When you click on these links or engage with the sponsored content and make a purchase or take some other action, we may receive a commission or compensation at no additional cost to you. We only promote products or services that we genuinely believe will add value to our readers & listeners.*See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Episode 210 - David Lee Roth, Personal Branding, Marketing and More In this episode of his podcast, Episode 210, Bob Cargill explores the parallels between David Lee Roth's legendary stage presence and effective marketing principles. Join Bob as he draws actionable lessons from Roth's career to boost your personal and business branding. Key Topics: The importance of personal branding and authenticity Consistency and showing up over the long term Building a body of work as a testament to success The significance of engagement and audience connection The value of high work ethic and energy Being where your audience is through social media and events Lifting others up to strengthen your brand Maintaining a fun, approachable personality The power of storytelling and personality Believing in yourself and feeling like a rock star Timestamps: 00:00 - Introduction: Applying rock star lessons to marketing 00:34 - Bob's recent activities: teaching and social media projects 01:31 - Lessons from a concert with David Lee Roth 02:27 - Teaching updates at Suffolk, Northeastern, and beyond 03:24 - Running marathons for charity, personal health insights 06:44 - Writing a second book: A Life in Motion 08:19 - Bob's content creation background and eclectic life 11:13 - The legendary career of David Lee Roth and Van Halen 12:38 - Roth's branding and personality as a core strength 19:23 - The importance of consistency and showing up in marketing 20:20 - Building a lasting brand through content and body of work 24:26 - The value of humor, approachability, and engagement 25:53 - Connecting with your audience on a personal level 26:48 - The significance of work ethic and energy 28:16 - Touring and being where your audience is 29:43 - The impact of personality, storytelling, and belief in oneself 30:42 - Celebrating David Lee Roth's performance and lessons for branding 31:10 - Summary: The 10 marketing lessons from Roth 33:09 - Final thoughts: Feel like a rock star every day 34:08 - Closing: How to reach Bob and apply these lessons
Have you ever wondered if building your personal brand is really worth your time, your energy, and your vulnerability? In this episode, Kimberly Gayle flips that question on its head because the real question isn't whether personal branding is worth it. It's what your invisibility is costing you. Kimberly breaks down why women with equal or greater expertise are being passed over for speaking stages, board seats, funding, and clients — not because of what they lack, but because of who can't find them. She shares real data, a story close to her heart, and client results that prove what becomes possible when a woman gets certain about her brand foundation and starts showing up strategically. The opportunity goes to the woman they can find. This episode is your reminder, and your challenge is to be findable. Request Your Free Personal Brand Strategy Call: https://mountain-cardamom-037.notion.site/2955061b5cdf803790aecbbb4badc5bd?pvs=105 Show Notes: Episode 65: Invisible Isn't Safe; It's Expense I The ROI on Personal Branding Let's Connect Online! Website: http://www.boldlyemerge.com Email: kimberly@boldemergencebranding.com IG: @boldemergencebranding
Send us Fan MailWhat if the next wave of business growth isn't coming from Google rankings, social media algorithms, or paid ads, but from AI recommendations?You may be the best person at what you do, and still be invisible when your ideal clients ask AI who they should hire.As more people turn to AI for recommendations, a new question is emerging: What determines who gets recommended and who gets ignored? In this episode, Priscilla Shumba unpacks a major shift that every founder, coach, consultant, and expert should understand.Caught a
On est dans une bulle IA. La vraie question : à quel endroit de la courbe tu rentres — et quand tu sors.Thomas Rebaud a parié sur Anthropic, Revolut et SpaceX avant que tout le monde en parle. Il ne touche pas à la bourse. Il ne fait que de l'investissement privé. Et il explique pourquoi c'est là que se crée vraiment la valeur.Dans cet épisode :∙ Ce qu'est une bulle — et pourquoi celle de l'IA en est une∙ Comment Nvidia et OpenAI font tourner les milliards en rond∙ Pourquoi une IPO d'OpenAI pourrait tout faire s'effondrer∙ Où investir selon ton capital (10k, 25k, 50k+)∙ Pourquoi 74% des gens qui font du day trading perdent de l'argent∙ Le moment exact où il faut sortir (et comment le reconnaître)
Send us Fan MailMost men don't collapse all at once. They drift, they numb out, they get busy, and then one day they realize they've been “fine” for years while quietly losing their edge, their joy, or their family. Grant McGaugh sits down with Derek Jackson, a longtime healthcare leader and the author of Men Dying Garden Moments: The Hidden Crisis of Masculinity and the Journey Back to Life, for a direct conversation about men's mental health, masculinity, and what accountability actually looks like when nobody's watching.Derek introduces the idea of “garden moments,” those decision points where the consequences outlast the emotion. We talk through the four areas where men often start to check out: stature (how we respond to changing roles and expectations), spirituality (having an anchor and core beliefs), physical health (including lifestyle and finances, not just the body), and relationships (the growing friction and mistrust between men and women). Along the way, we dig into authenticity, the influence of algorithms and culture, and why “perform, provide, protect” isn't enough if you never learn to process.We also get practical: how to build a safe circle of men, Derek's “board meeting,” where mentorship happens and accountability becomes normal. If you want to lead better, love better, and live with fewer regrets, this conversation is a strong starting point. Subscribe, share this with a friend who needs it, and leave a review. What's one “garden moment” you're facing right now?Thanks for tuning in to this episode of Follow The Brand! We hope you enjoyed learning about the latest trends and strategies in Personal Branding, Business and Career Development, Financial Empowerment, Technology Innovation, and Executive Presence. To keep up with the latest insights and updates, visit 5starbdm.com.And don't miss Grant McGaugh's new book, First Light — a powerful guide to igniting your purpose and building a BRAVE brand that stands out in a changing world. - https://5starbdm.com/brave-masterclass/See you next time on Follow The Brand!
SHOW NOTES Dr. Sandra Lee, known globally as Dr. Pimple Popper, joins Linda Mitchell on the Sisterhood of S.W.E.A.T. to discuss purpose, confidence, entrepreneurship, social media success, leadership, and helping people transform their lives. Topics include: • Building a billion-view platform from an unexpected specialty • Turning passion into impact • Confidence and healing • Entrepreneurship and leadership • Season 2 of Dr. Pimple Popper: Breaking Out • Mentoring future doctors • Social media growth and influence • Reinvention and purpose keywords Dermatology, Social Media, Personal Branding, Success, Authenticity, Healing, Confidence, Medical Career, Media, Inspiration key topics Journey from dermatologist to media sensation The importance of authenticity and staying true to oneself Balancing physical and emotional healing in dermatology Overcoming personal health challenges publicly Lessons for turning niche skills into impactful careers guest name Dr. Sandra Lee Titles From Practice to Fame: The Dr. Pimple Popper Story How Authenticity Built a Global Brand in Dermatology sound bites "We've had over a hundred episodes now, it's crazy." "Stay true to yourself and do good." "I just want to make people happier and feel better." Chapters 00:00 The Unexpected Journey of Dr. Pimple Popper 02:19 Staying True to Yourself 05:30 The Emotional Connection in Dermatology 08:13 Facing Personal Challenges 09:53 Legacy and Impact resources Dr. Sandra Lee (Dr. Pimple Popper) Instagram - https://www.instagram.com/drpimplepopper/ Dermatology Success Stories - https://www.aad.org/public/diseases/a-z/dermatology-success-stories guest links Instagram - https://www.instagram.com/drpimplepopper/
The most dangerous place a business leader can be right now is standing still while AI reshapes everything around them. In this episode of Olympic Minds: Leadership Beyond Limits, we tackle the question every entrepreneur and executive is quietly wrestling with: How do I use these new tools without losing the human edge that makes me different?Host Sherry Winn, two-time Olympian, national championship coach, and CEO of the Winning Leadership Company, sits down with Alan Stern — founder of Personal Marketing Inc., 20-year entrepreneur, and one of the most practical voices in the AI marketing space. Alan shares how he built two businesses from the ground up — a DJ company started as a teenager and a marketing consultancy that replaced his corporate career — by mastering the intersection of personal branding, problem-solving, and AI-powered strategy.In this episode you will learn:How to use AI tools like ChatGPT in under two minutes to identify your niche, define your audience, and sharpen your messagingWhy personal brand beats product brand — and how to position yourself as the only logical choice in your marketThe surprisingly simple content strategy (humor + advertising) that gets your message shared without spending a dollarFrom the HEAT method to the two-second content rule, Alan delivers real tools that any leader, entrepreneur, or sales professional can implement today — no tech background required. If you're ready to stop guessing and start growing, this episode is your blueprint. Tune in, subscribe, and pass it along to the leader in your network who needs to hear this.Guest: Alan Stern:(https://www.linkedin.com/in/thisisalanstern/)Host: Sherry Winn: (https://www.linkedin.com/in/thewinningleadershipcompany/)Sound: Mahesh RProducer: Archita Puranik
Watch This NEXT: https://www.youtube.com/watch?v=KvkldfWDCuM&pp=0gcJCR0AztywvtLA Apply to Work with Voics: http://events.voics.co/incubatorJoin Aura: https://www.aura-app.ai/Guest: Ed LawrenceYoutube: @ed-lawrenceSupport the show
AI can write content. It can design logos, generate scripts, build entire websites in minutes.But here's the one thing it will never be able to do — live your life.In this episode, I'm making the case that your story is the most valuable business asset you own right now. Not your resume. Not your credentials. Your actual journey — the setbacks, the pivots, the moments you didn't know if you were going to make it — that is what the marketplace is hungry for in 2026.I'm sharing my own arc — immigrating from Cameroon, playing three years in the NFL with the Baltimore Ravens, pivoting into corporate America as a Senior Scrum Master, and now building my own business from the ground up — to show you that every chapter of your story contains a lesson someone will pay to learn.If you've been sitting on your story thinking it's not enough, this episode will change how you see yourself.In this episode you'll learn:Why the AI content flood is actually making your authentic voice MORE valuable, not lessThe three story assets you're sitting on and not monetising right nowHow to identify your core transformation and turn it into a productThe four-step framework to go from story to incomeWhy authenticity is the only competitive advantage AI can never take from youYour story is not a side note. It is the product.
The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics
In this episode of The Brainy Business podcast, Melina Palmer welcomes Goldie Chan, author of Personal Branding for Introverts, to explore the often misunderstood concept of personal branding. For many, the term evokes excitement, while others feel overwhelmed or skeptical, especially those who identify as introverts. Goldie shares her journey of building her own personal brand as an introvert, creating over 800 consecutive daily LinkedIn videos, and how that led to numerous opportunities, including writing for Forbes and speaking internationally. Listeners will gain valuable insights into what personal branding truly means, the importance of understanding your audience, and how introverts can leverage their unique strengths in today's digital landscape. Goldie introduces a practical exercise to help identify your three golden keywords, which can clarify what you want to be known for and guide your personal branding efforts. This episode includes actionable advice for anyone looking to enhance their personal brand, regardless of where they currently stand. Whether you're an introvert, an extrovert, or somewhere in between, Goldie's insights will inspire you to embrace your authentic self and shape your narrative effectively. In this episode: Understand the significance of personal branding and its relevance for everyone. Learn how introverts can thrive in a digital world. Discover the exercise of identifying your three golden keywords. Explore the balance between authenticity and SEO in personal branding. Gain insights into how to leverage your unique strengths to stand out. Get important links, top recommended books and episodes, and a full transcript at thebrainybusiness.com/579. Looking to explore applications of behavioral economics further? Learn With Us on our website. Subscribe to Melina's Newsletter Brainy Bites. Let's connect: Send Us a Message Follow Melina on LinkedIn The Brainy Business on Youtube The Brainy Business on Instagram
Have you ever wondered what it takes to stop just being an expert in your field and start being a recognized authority that major media outlets can't ignore?Today, we are joined by Dominic Forth who has spent over two decades mastering the intersection of media, branding, and storytelling. Dominic Forth is the founder of Thought Leaders America, a company dedicated to helping executives, founders, and changemakers amplify their voices through major media appearances, podcasts, and platforms that drive both trust and traction.Dominic Forth is the founder of Thought Leaders America, a company helping executives, founders,and changemakers amplify their voice through major media appearances, podcasts, and platforms that drive trust and traction. With 20+ years in media, branding, and storytelling, Dominic has helped hundreds of experts' land national TV coverage, high-impact podcast features, and become sought-after thought leaders in their industries. Dominic's work has been featured on NBC, CBS, FOX, and iHeartRadio. He blends strategy, authenticity, and media-savvy tactics to help people share their message and transform lives. Dominic was also the Creator of The Authority Engine securing 500+ media placements (TV & podcasts) working with a team with 40+ years of combined media experience. Dominic has helped clients land TEDx, raise capital, and build trust.CONTACT DETAILS Email: dominic@thoughtleadersamerica.com Website: www.thoughtleadersamerica.com Remember to SUBSCRIBE so you don't miss "Information That You Can Use." Share Just Minding My Business with your family, friends, and colleagues. Engage with us by leaving a review or comment on my Google Business Page. https://g.page/r/CVKSq-IsFaY9EBM/review Your support keeps this podcast going and growing.Visit Just Minding My Business Media™ LLC at https://jmmbmediallc.com/ to learn how we can help you get more visibility on your products and services.
"แต่งตัวดี" ไม่ได้แปลว่าต้องมีเสื้อผ้าเต็มตู้ สำหรับผู้ชายหลายๆ คน การเลือกซื้อสูทหรือเสื้อผ้าทำงานอาจดูเป็นเรื่องปวดหัว แต่ถ้าเราเข้าใจหลักการของ Classic Menswear การแต่งตัวจะกลายเป็นเรื่องสนุก คุ้มค่า และเป็นการลงทุนที่ใช้ได้ตลอดชีวิต . ใน Mission To The Moon EP. นี้ จะมาชวนคุยแกะกล่องความรู้ เจาะลึกศาสตร์และศิลป์เบื้องหลังเสื้อผ้าบุรุษสไตล์คลาสสิก ตั้งแต่โครงสร้างของซับใน ภูมิศาสตร์ของคัตติ้ง ไปจนถึงวิธีการเลือกผ้าและรองเท้าที่จะช่วยยกระดับ Personal Branding ของคุณให้เนี้ยบ สง่างาม และน่าเชื่อถือ โดยไม่ต้องวิ่งตามกระแสฟาสต์แฟชั่นอีกต่อไป . . #สูท #ClassicMenswear #MissionToTheMoon #missiontothemoonpodcast
Be Your Brand - PR und Personal Branding in Zeiten der Digitalisierung by PRleben
Ist Substack wirklich nur ein Newsletter-Tool oder steckt dahinter gerade eine der spannendsten Plattformen für Personal Branding, Community-Aufbau und unabhängige Sichtbarkeit? In dieser Folge von „Be your Brand“ spricht Verena Bender mit Substack-Expertin Kristina God darüber, warum Newsletter gerade ein riesiges Comeback erleben und weshalb Substack aktuell für viele Creator, Expert:innen, Selbstständige und Personal Brands so spannend wird. Kristina gehört mit ihrem „Online Writing Club“ zu den Top-15 internationalen Substack-Publikationen und erklärt, warum Substack viel mehr ist als Mailchimp oder ein klassischer Newsletter-Anbieter. Gemeinsam sprechen sie unter anderem über: • Was Substack eigentlich ist • Wie man mit Substack startet • Subscriber gewinnen & Community aufbauen • Warum Notes aktuell der größte Wachstumstreiber sind • Unterschiede zwischen Substack, Mailchimp & klassischen Newsletter-Tools • LinkedIn + Substack als starke Kombination • Sichtbarkeit durch Schreiben • Creator Economy & unabhängige Plattformen • Personal Branding auf Substack • Monetarisierung durch Paid Subscriber • langfristige Sichtbarkeit statt kurzfristiger Reichweite • warum viele Menschen online zu früh aufgeben Außerdem erzählt Kristina: • wie sie selbst zu Substack gekommen ist, • warum sie auf Englisch veröffentlicht, • wie sie ihre ersten Subscriber gewonnen hat, • warum Subscriber oft wichtiger sind als Follower • und weshalb gerade im deutschsprachigen Raum noch enormes Potenzial auf der Plattform liegt. Eine Folge für alle, die: • sichtbar werden wollen, • mit ihrem Wissen Reichweite aufbauen möchten, • über einen Newsletter nachdenken, • ihre Personal Brand stärken wollen • oder sich unabhängiger von klassischen Social-Media-Plattformen machen möchten. Mehr zu Kristina God: auf Substack: https://substack.com/@kristinagod und auch hier: onlinewritingclub.com Mehr von mir findest du in meinem Newsletter mit Impulsen rund um Personal Branding, Sichtbarkeit und Positionierung. Newsletter https://beyourbrand.substack.com/ Außerdem begleite ich Menschen im 1:1 Personal Branding Coaching dabei, mit ihrer Expertise sichtbar zu werden. Coaching: https://prleben.de/coachings/
Send us Fan MailIf your content is consistent but your opportunities are not, you might be dealing with a problem most leaders cannot name: the authority gap. I define it as the distance between looking visible online and being genuinely trusted by the people who can hire you, fund you, or partner with you. After 30 years in healthcare technology and now building an AI-powered business accelerator for underserved entrepreneurs, I keep seeing the same pattern: brilliant experts and founders with real solutions still get overlooked because the market cannot quickly recognize their authority signals. AI is accelerating that pain. Tools can produce polished marketing in seconds, which means the internet is filling up with generic ideas and copycat expertise. Buyers are responding with tougher reputation due diligence: they search your name, scan your LinkedIn, review podcast appearances, and look for proof that holds up. Trust is becoming the scarce resource, and digital discoverability is now inseparable from leadership reputation, personal branding, and business brand growth. I break down my Brave Authority Index, a practical authority-building framework built on five connected pillars: Boldness, Resilience, Authenticity, Vision, and Execution. You will hear how to sharpen a specific market position, build durable credibility across platforms, show real human coherence without oversharing, publish future-facing ideas your audience can use, and create follow-up systems that turn visibility into revenue. I also walk through a case study where a B2B firm moves from commodity IT vendor to inbound demand by connecting thought leadership to clear next steps and measurable pipeline. If you want to stop sounding like everyone else and start getting believed, subscribe, share this with a friend who is “visible but stuck,” and leave a review so more leaders can find it.Thanks for tuning in to this episode of Follow The Brand! We hope you enjoyed learning about the latest trends and strategies in Personal Branding, Business and Career Development, Financial Empowerment, Technology Innovation, and Executive Presence. To keep up with the latest insights and updates, visit 5starbdm.com.And don't miss Grant McGaugh's new book, First Light — a powerful guide to igniting your purpose and building a BRAVE brand that stands out in a changing world. - https://5starbdm.com/brave-masterclass/See you next time on Follow The Brand!
Send us Fan MailWhat does corporate visibility really mean inside a global organisation—and why is it still so uncomfortable for so many professionals in Germany?In this episode, we speak with Lauren Gesing, winner of the Rising Star of the Corporate Influencer Awards 2026, about what it truly takes to move from being excellent at your job to being visible for your expertise. Drawing on her experience at Henkel, Lauren breaks down the myths around corporate visibility, personal branding, and self‑promotion in a traditionally modest corporate culture.We explore the unspoken taboos of self‑promotion in corporate Germany, the fear of being judged by colleagues, that often comes with putting yourself out there. Lauren also shares how she draws the line between her personal brand and Henkel's corporate brand, how corporate influencer marketing fits into broader communications strategy, and what freedom—and responsibility—comes with having a public voice.From approvals and guidelines to turning deep technical expertise into compelling content, this conversation offers a grounded, honest look at visibility, credibility, and authenticity inside large organisations.Support the show
L'âge d'or de l'infopreneuriat est terminé. Mais ce qui vient après est peut-être bien plus intéressant. Il y a 15 ans, @antoinebm à une époque où le commerce en ligne était encore marginal, a traversé l'âge d'or, la bulle, la grande récession, et il est encore là. À l'ère de l'IA, le savoir est devenu une commodité. Et la réputation du secteur ne s'en est pas encore remise. Alors, qu'est-ce qu'il reste ? Trois chemins : le High Ticket, exigeant et peu scalable. La mort lente, pour ceux qui continuent comme avant. Ou la transformation — devenir des entrepreneurs à part entière, avec de nouveaux produits et de nouvelles valeurs. Antoine BM revient sur tout ça : son parcours, son regard lucide, et sa vision de ce qui vient ensuite.- L'épisode de Marketing Square sur la méthode DISC : https://www.marketingsquare.fr/237-comment-appliquer-la-methode-disc-pour-mieux-communiquer-par-sonia-boisdur/- Le podcast de Aline Bartoli : https://www.youtube.com/watch?v=69z9rhmaefg
Today on The Level Up Podcast, we're answering your questions straight from Hybrid Co. and diving into everything from networking at luxury events, building real connections in the wedding industry, handling pricing pushback, creating an elevator pitch that actually reflects your brand, and knowing when it's time to diversify your income beyond weddings.One of the biggest mindset shifts we've learned over the years is that growth rarely comes from staying comfortable. The photographers and filmmakers who build sustainable, profitable businesses are the ones willing to keep evolving. They refine their brand. They stay visible in the off-season. They learn how to position themselves differently. And eventually, they stop relying on one single revenue stream to carry the weight of their entire future.We also talk about:✨ How to confidently introduce yourself at networking events✨ Why understanding your ideal client changes everything✨ The truth about “off season” as a business owner✨ How we personally navigate pricing flexibility and client budgets✨ The smartest ways to diversify your income as a wedding creative✨ Why digital products, education, and corporate work can completely change your financial futureIf you've ever questioned whether you're capable of building something bigger, this is your reminder that you are.The wedding industry is changing quickly, and the creatives who are willing to think long-term, take strategic risks, and keep showing up are the ones who will continue to grow.We're so excited for you to listen.This episode was sponsored by Wanderlust Videos, use LEVELUP100 for $100 off your first edit at https://www.wanderlust-videos.com/And thank you to VidFlow for sponsoring today's episode. Level up your delivery experience at https://vidflow.co/thelevelupcoTimestamps:00:00 - 01:44 | Elevating the Client Experience Through Premium Delivery Systems01:44 - 02:50 | Hybrid Conference Recap & Listener Q&A Introduction02:50 - 08:00 | Networking Events: Elevator Pitches, Personal Branding & Ideal Clients08:00 - 12:51 | Off-Season Mindset: Work Ethic, Business Growth & Long-Term Success12:51 - 15:08 | Navigating Pricing Pushback & Making Strategic Business Decisions15:08 - 19:11 | Diversifying Revenue Streams & Reducing Financial Risk19:11 - 25:24 | Revenue Growth Through Education, Digital Products & Corporate WorkThe next round of The Luxury Mastermind will start in Spring 2026! We are thrilled to welcome you inside our signature 8 week program. Learn more + save your seat here >> https://thelevelupco.com/mastermind
Send us Fan MailAI can generate a thousand posts before lunch, but it cannot manufacture empathy. That's the tension we dig into with David J. Ebner, founder of Content Workshop, as we talk about what actually makes brand storytelling work when buyers are skeptical and content feels interchangeable.We break down the practical difference between story-first marketing and content-first output. A strong brand story doesn't spotlight the company, it makes the customer the hero and gives them a believable path from problem to progress. David explains why emotional connection is the real driver of recall, how testimonials capture a transformation arc, and why better word choice and tighter editing can separate you from the sea of sameness that AI has amplified.Then we zoom out from words to full brand experience. We talk about where stories live (especially on your website), why mismatched web experiences weaken even great messaging, and how experiential marketing at events can create memorable moments without relying on expensive gimmicks. Finally, we land on leadership: setting values, living them visibly, and using a simple filter for every deliverable: who does this help and how does it help them?Subscribe for more conversations like this, share this with a founder or marketer who needs a sharper brand voice, and leave a review with the one story you think your audience actually remembers.Thanks for tuning in to this episode of Follow The Brand! We hope you enjoyed learning about the latest trends and strategies in Personal Branding, Business and Career Development, Financial Empowerment, Technology Innovation, and Executive Presence. To keep up with the latest insights and updates, visit 5starbdm.com.And don't miss Grant McGaugh's new book, First Light — a powerful guide to igniting your purpose and building a BRAVE brand that stands out in a changing world. - https://5starbdm.com/brave-masterclass/See you next time on Follow The Brand!