Podcast appearances and mentions of chad pollitt

Prepare for an eye-opening journey into the dynamic realm of digital marketing and SEO in this power-packed episode of Forbes Factor. Join host Forbes Riley as we dive deep into the worlds of two remarkable experts: Eli Schwartz and Chad Pollitt. Eli Schwartz, a seasoned SEO consultant with over a decade of experience, takes us on an enlightening exploration of digital marketing's ever-evolving landscape. Discover the intricacies of tailoring marketing strategies to buyer personas, understanding their journeys, and the pivotal role of SEO in achieving your goals. Eli's unique approach transforms SEO into a strategic game-changer and unveils the captivating intersection of AI and search. Whether you're a seasoned marketer or just beginning, Eli's insights provide actionable strategies to elevate your digital marketing game. Next, we embark on a riveting journey with Chad Pollitt, a decorated military veteran who has set the digital marketing world ablaze with over two decades of experience. Join Forbes Riley in uncovering Chad's remarkable trajectory, from crafting powerful campaigns for renowned brands to becoming a top-five content marketing thought leader. Explore Chad's groundbreaking contributions to content promotion, native advertising, and inbound marketing. Dive into his world, where he's generated over 100,000 leads and tracked millions in returns, all while pushing the boundaries of digital marketing. Buckle up for an engaging conversation where Eli Schwartz and Chad Pollitt join Forbes Riley in exploring the strategies, innovations, and future trends shaping the digital landscape. Whether you're an aspiring marketer, an industry veteran, or simply intrigued by the art of digital success, this episode promises to inspire, educate, and ignite your passion for mastering online engagement. Don't miss this unique opportunity to learn from two visionaries and fuel your journey to triumph in the dynamic digital age.

Prepare for an eye-opening journey into the dynamic realm of digital marketing and SEO in this power-packed episode of Forbes Factor. Join host Forbes Riley as we dive deep into the worlds of two remarkable experts: Eli Schwartz and Chad Pollitt. Eli Schwartz, a seasoned SEO consultant with over a decade of experience, takes us on an enlightening exploration of digital marketing's ever-evolving landscape. Discover the intricacies of tailoring marketing strategies to buyer personas, understanding their journeys, and the pivotal role of SEO in achieving your goals. Eli's unique approach transforms SEO into a strategic game-changer and unveils the captivating intersection of AI and search. Whether you're a seasoned marketer or just beginning, Eli's insights provide actionable strategies to elevate your digital marketing game. Next, we embark on a riveting journey with Chad Pollitt, a decorated military veteran who has set the digital marketing world ablaze with over two decades of experience. Join Forbes Riley in uncovering Chad's remarkable trajectory, from crafting powerful campaigns for renowned brands to becoming a top-five content marketing thought leader. Explore Chad's groundbreaking contributions to content promotion, native advertising, and inbound marketing. Dive into his world, where he's generated over 100,000 leads and tracked millions in returns, all while pushing the boundaries of digital marketing. Buckle up for an engaging conversation where Eli Schwartz and Chad Pollitt join Forbes Riley in exploring the strategies, innovations, and future trends shaping the digital landscape. Whether you're an aspiring marketer, an industry veteran, or simply intrigued by the art of digital success, this episode promises to inspire, educate, and ignite your passion for mastering online engagement. Don't miss this unique opportunity to learn from two visionaries and fuel your journey to triumph in the dynamic digital age.

We cover the MOST important digital marketing news of the week: which is better, Ring Dings or Ding Dongs - seriously? Erin, Mordy, and Greg Finn of Marketing O'Clock take on some great articles from Search Engine Land and Martech in regard to search engine marketing this week. Yup - Mordy had nothing to do. The serious part of the show, though: is Google changing how it defines what you opted into AFTER you approved of a Google Ads Recommendation? Is this really what we're seeing? And yes, we conduct a blind taste test in the studio with those chocolatey wonders….as well as Ring Dings (grin). Special thanks to our new title sponsor of the show, SE Ranking. Check out their special giveaway to the EDGE audience! News from the EDGE: [00:03:27] Changing the Recommendations AFTER You Have Opted In? Really - Come on, Google Ads! [00:14:33] Ring Dings vs. Ding Dongs [00:16:09] New Title Sponsor: SE Ranking Take the SE Ranking Checklist Challenge!Receive a one-month Pro 1000 subscription for completing this challenge when you go to https://edgeofthewebradio.com/seranking and send a screenshot of these completed steps: Create a project, add at least 5 keywords; Find 5 competitors via the Competitive Research tool and add them to the “My Competitors” section; Run a website audit and show what issue you are going to fix; Do a backlink check and upload your backlinks to the Backlink Monitoring tool; Optimize one page using the Content Marketing tool. One Edge Listener Will Get A Full Year Business Package. We'll Announce That On Our Feb 10th Podcast! A $2,500 Value! [00:18:51] Local Search Is Showing More And More Spam And Fake Reviews, And Google Can't Keep Up [00:26:05] EDGE of the Web Sponsor: edgeofthewebradio.com/inlinks [00:26:42] Top (3) GA4 features to help you find that lost data from UA Barry Blast from Search Engine Roundtable: [00:35:41] Google: Helpful Content Update & Link Spam Update Can Take Another Week Or Two To Complete - Link [00:35:51] Dentists Now Can Use Google Local Service Ads - Link [00:37:02] Team Member, Chad Pollitt, Participates in a Blind Taste Test: Ring Dings vs Ding Dongs! [00:38:31] Report: Microsoft Bing To Add OpenAI's ChatGPT Feature - Link Thanks to our sponsors! SE Ranking: https://edgeofthewebradio.com/seranking  Inlinks https://edgeofthewebradio.com/inlinks Follow Us: Twitter: @ErinSparks Twitter: @MordyOberstein Twitter: @TheMann00 Twitter: @EDGEWebRadio #StandwithUkraine edgeofthewebradio.com/ukraine

En este episodio hablo de lo que escribí en el newsletter Content Marketing Latam sobre el caso de Chad Pollitt, y como atrajo 50,000 suscriptores para la revista digital Relevance.Para ver el newsletter accede a este link: https://contentmarketinglatam.com/50000/Para ver el artículo original en Content Marketing Institute: https://contentmarketinginstitute.com/2015/06/how-attract-subscribers/

Add the CRM Radio skill to your Alexa capable device to play the most recent CRM Radio program or choose from a list! Chad Pollitt says that the future of marketing is entering a new phase. Native advertising is gaining strength, readership (also listenership and viewership) demands a new content approach; hardcore paid performance marketing is stressed and moving up the funnel. What this means is content marketing is coming into its own, but it is no longer a race for the most volume; today and tomorrow it is driven by three tactics to be successful. Listen and learn. About our guest, Chad Pollitt: VP of Marketing, Co-Founder, Professor, Author, Board Member x 3, International Keynote Speaker & former US Army Commander A member of a Forbes Top 100 list, Chad authored "The Native Advertising Manifesto," "The Content Promotion Manifesto" and "51 Things Your Mother Taught You About Inbound Marketing." He is a regular contributor to industry media outlets, including the Huffington Post, Guardian and Social Media Today. Chad has been creating profitable online campaigns for over 16 years for some of the world's most recognizable brands, while delivering tens of millions of dollars of tracked return. Over the last ten years has delivered over 100,000 leads and 24,000 marketing qualified leads. Named a top-five content marketing thought leader and top 20 CMO influencer, he continues to innovate by leading the emerging industry of online content promotion and distribution. Since early 2002, Chad has played an integral role in designing, developing, deploying, executing and tracking robust web marketing strategies for client companies and organizations and is an Internet marketing expert. He holds a BS in Entrepreneurship from the Indiana University Kelley School of Business and an Internet Marketing Masters Certification from the University of San Francisco's prestigious School of Business and Management.  ___________________________________________ CRM Radio is hosted by Paul Petersen of Goldmine CRM by Ivanti which is a program on the Funnel Radio Channel.  GoldMine is the sponsor of CRM Radio.    

Join me as I discuss content amplification and the future of content marketing with Chad Pollitt. Get an insider’s view of the digital marketing industry and learn about some cool innovations in the industry.   Content amplification is necessary for achieving your business goals. Simply creating quality content isn’t enough anymore and you need to put effort into distributing and promoting it too. Be it through earned, owned, or paid media, content amplification is a must. Listen to what Chad Pollitt has to share about it in this podcast episode here: https://shanebarker.com/podcast/chad-pollitt/    I’ve used content amplification for my brand to increase traffic to my website. This included reaching out to websites to get backlinks by publishing guest posts, writing high-quality blog posts, and more. To learn how I did it, you can check out my ebook here: https://shanebarker.com/website-traffic-ebook/      You Will Learn   The importance of content amplification How to use native advertising The future of content marketing  An insider’s view of the digital marketing industry     Key Takeaways   [4:51] Fun Facts About Chad’s Childhood [9:40] Experience of Teaching at Universities [12:45] Chad’s Entry into Digital Marketing [19:27] Managing Multiple Projects at a Time [24:09] Chad Talks About Content Amplification [29:08] Benefits of Content Amplification [34:14] Chad’s Recommended Softwares [38:15] Ebooks Written by Chad [40:36] Chad’s Cooking Side [42:17] Chad Talks About His Bar [43:10] What Chad Thinks About Marketing     Guest Bio   Chad Pollitt is Vice President and Co-founder of Relevance, a digital magazine, agency, and events company dedicated to content research, strategy, promotion, and marketing. He is also the VP of Marketing at inPowered. He is an Adjunct Professor of Digital Marketing at the Indiana University Kelley School of Business, of which he is a proud alumnus.     Resources   TweetDeck SEMrush BuzzSumo Mention.com   ---   Publishing great content is not enough anymore. You also need to promote and amplify it. Through paid, earned, and owned media, you can spread your content across the internet.  You can use remarketing, influencer marketing, and amplify your best content to ensure to improve your reach and increase your conversions. If you have any doubts regarding content amplification, you can reach out to me to discuss this.

   CRM Tips from Two Pros - Paul Petersen and Stacy Gentile Host Paul Petersen talks with GoldMine CRM, CMO Stacy Gentile about the tips and pitfalls of CRM use and Implementation. They look back to guests like Jay Baer, Gene Marks, Patrick Renvoise, Jill Konrath, Todd Cohen, Chad Pollitt , Shari Levitin and others to discuss the take-away tips about sales in general and CRM usefulness for sales and management.   For instance: ----more---- Why management shouldn’t look at CRM as a policing tool Why salespeople have to be honest with themselves about forecasting and the CRM tool helps How to make the CRM tool more useful Why a CRM tool makes ordinary salespeople better Why the CRM tool must be customized for your business It’s all about the data and that comes from the custom fields Why lead attribution is difficult to pin down Regardless of AI advances, the human point of data entry is important CRM Radio is hosted by Paul Petersen and the sponsor is Goldmine CRM broadcast on the Funnel Radio Channel.

Storytelling with Native Advertising Expert and Content Creator Chad PollittChad Pollitt is the Co-founder of Relevance, the world's first website dedicated to content distribution and promotion, news and insights. He's also an Adjunct Professor of Digital Marketing at the Indiana University Kelley School of Business and Adjunct Instructor of Content Marketing at the Rutgers Business School. Plus, Chad is a member of the Advisory Board for native advertising platforms, inPowered and AdHive.And if that wasn't enough, this guy is also a member of a Forbes Top 100 list, and author of "The Native Advertising Manifesto," "The Content Promotion Manifesto" and "51 Things Your Mother Taught You About Inbound Marketing." He is a regular contributor to industry media outlets, including the Huffington Post, Guardian and Social Media Today. He's definitely a Business Storyteller. You're in for a treat, as Chad breaks down storytelling… and what to do after you've crafted your story. Don't “publish and pray.”“The average storyteller and content marketer will spend $1 on distribution for every $5 we spend on creation…. the average television advertising executive, for every $1 they spend on creation they spend $5 on distribution. “ - Chad Pollitt on the power of distribution.Connect with Chad:Chad's websiteChad's war articleTwitterLinkedInRelevanceinPowered

Innovators is a 3D audio experience that combines music and the spoken word to energize and educate you on digital marketing, business, life and achieving your full potential. Visit us at www.c9digital.com.

Episode 2.10 of Marketing Scoop is a little different – this is a segment from a 5-part livestream series bringing you 120 of the world’s leading digital marketers - all be answering the same question - “what’s your number 1, actionable digital marketing tip for 2019.” This particular section features Andrea Vahl, Amy Bishop, Leah Buckingham-Warner, Kristian Haanes, Chad Pollitt, Teresa Heath-Wareing, Stephan Spencer, Kirk Williams, Michael Fleischner, Lexi Mills, Marcus Sheridan and Kevin Gibbons. Here’s a summary of what was covered... 1:47 “Focus any Facebook Ads you have around conversions – test using 4:5 frame dimensions for video.” Andrea Vahl from andreavahl.com 4:04 “Start with a customer-centric approach to the purchase journey.” Amy Bishop from cultivativemarketing.com 7:40 “Get involved in influencer marketing.” Leah Buckingham-Warner from butterflymarketingconsultancy.co.uk 11:07 “Begin your planning for 2019 now – planning is everything!” Kristian Haanes from webinara.com 14:48 “Be prepared for the USA version of GDPR! And put much more budget into the content that you produce.” Chad Pollitt from inpwrd.com 18:43 “Think about how you can connect to your audience through authenticity.” Teresa Heath-Wareing from teresaheathwareing.com  21:34 “Steal featured snippets from your competitors!” Stephan Spencer from stephanspencer.com 25:02 “Take a hard look at investigating Amazon advertising.” Kirk Williams from zatomarketing.com 27:50 “Stay abreast of the latest developments in marketing technology.” Michael Fleischner from bigfinsolutions.com 30:24 “You need to really care about the thing that you’re creating.” Lexi Mills from leximills.net 32:30 “Record an authentic video addressing the top 7 concerns that your customers have.” Marcus Sheridan from marcussheridan.com 37:20 “Push for more crazy ideas! And think strategy, not campaigns.” Kevin Gibbons from resignal.com I hope that you enjoyed this great selection of thoughts and tips from today’s livestream! Check out the rest of the recordings from this mini-series at http://www.digitalmarketingin2019.com

Asheesh Jain is the CEO of Relevance.com the industry’s foremost source of thought leadership in the realm of content marketing and promotion strategy. He is an expert digital marketing strategist with more than fifteen years executive experience in leading a digital marketing agency.  Chad Pollitt has been creating profitable online campaigns for over 15 years for some of the World's most recognizable brands. All while delivering tens of millions of dollars of tracked return on SEO alone. Named a top five content marketing thought leader and top 20 CMO influencer, he continues to innovate by leading the emerging industry of online content promotion and distribution. In this podcast, we discuss Relevance and its transition to a premiere publication on content marketing and strategies. Chad's expertise is on native advertising and content promotion so we discuss the nuances of native and content. We walk through paid, owned, and earned media, their relationship to the sales cycle, and the channels they deliver on. Special Guests: Asheesh Jain and Chad Pollitt.

We are back! After a few weeks off for a summer break, we are back at it and excited to bring you our next series of shows! If you have any questions or topics you would like us to discuss, ! What is Native Advertising and how can I use it to help promote my content? Well, who better else to talk to us about native advertising than Chad Pollitt, Partner & VP of Audience of the Native Advertising Institute. Chad has been creating online campaigns for over 15 years for some of the world's most recognisable brands and has been named a member of the Forbes Top 100 list. He is also the author of "The Native Advertising Manifesto", "The Content Promotion Manifesto", and "51 Things Your Mother Taught You About Inbound Marketing." Chad is located locally, so we were glad to welcome him to our studio for this week's show!

It's not often that you see a blog post that makes you think, discuss, and maybe even a little sick to your stomach but that's what Steve Rayson of BuzzSumo achieved with his controversial post "The Future is More Content." Steve has put out some thorough, well-developed thought leadership pieces over the years and this post is among his finest because he brings up an ugly topic we choose to ignore -- that swarming the web with content -- maybe even crappy content -- is a legitimate strategy. It's a topic I've covered in The Content Code book and in a recent podcast episode -- when you get it down to it, the best content marketing strategy is to create "Content Shock" for your competition by finding an unsaturated topical niche and then thoroughly dominating it to the point that you attract most of the Google juice. If you don't believe me, try competing with Hubspot in the content space. In a follow-up post, Chad Pollitt of Relevance goes a step further to explain that Google actually encourages quantity over quality. Perhaps their algorithm is hurting their own customers! Steve Rayson's article points to several examples where the "quantity" strategy is occurring. He points to the Washington Post strategy of increasing their publishing rate to attract more views. He furthers his argument by noting that cost of content is coming down which will rapidly enable a "quantity" strategy. We'll soon have computer algorithms creating loads of crappy content for us at very low cost. In fact, it is already happening. Steve mentioned to me that companies like Automated Insights are offering to produce 1,000 blog posts for $250. Are the posts any good? Maybe they don't have to be. Steve argues that the future of content marketing is quantity, not quality. Of course this goes against the conventional wisdom of almost every content marketing guru around these parts, but here's the truth -- Steve has only revealed the dirty little content marketing secret everybody knows but doesn't want to acknowledge: quantity can beat quality. At least in some cases ... Quality still matters, mostly When you have a business model that depends on "eyeballs on ads" then driving page views at any cost may make sense. But if you are a business (like mine) that is trying to attract loyal customers who stick around and actually do something, then the quality  model is probably the way to go. Let's use Steve Rayson's posts as an example. I never miss his articles because he always delivers in-depth, data-driven content. And he usually writes long posts -- but not too often -- so I can keep up with them. If Steve started posting 250 posts a week, the first reader he would lose is me, and that would be a shame because through his content, I have become friends and a collaborator with Steve ... which is how content marketing is supposed to work when you are trying to establish thought leadership. When I get people unsubscribing from my blog (it DOES happen!), the reason most often provided is "too many updates," and I only publish 3-4 times a week. Even if I pushed that to 6-7 posts a week, I know I would lose a LOT of readers ... even though I might get a lot more "views" because the sheer volume is going up. Viewers versus readers There is one other very important dynamic here. When people do click through to a corporate site, the average time on a piece of content is 15 seconds. So do you really want views ... or readers? Nevertheless, Steve is mostly correct in his analysis and I think the only ones who protest the truth of what he is writing either skimmed the post or are in denial. In fact, in the near future most content marketing may be turned over to the machines. I have this image in my head of those swarming bots in the The Matrix Trilogy hunting down unsaturated long-tail niches and then overwhelming the little opening with thousands of pieces of content. Of course this will happen. Rather depressing to think about, isn't it? I suppose at the end of the day the only "Neo" hero we have in the content marketing world is either to be the content curator or to be the brand trusted above all others. If we can create content that is un-missable, unmistakable, and un-copy-able we might have a chance ... but let's explore this idea a little more, shall we? Tom Webster and I dive over the crappy content waterfall in our latest Marketing Companion episode. We punch holes in the quantity versus quality debate as well as revive our plans for CompanionStorm, a listener conference featuring Kanye West (kind of). You'll have to hear it to believe it! Please support our extraordinary sponsors. Our content is free because of their generosity. Many thanks to our friend Scott Monty for the awesome show intro. Be sure to check out his amazing newsletter The Full Monty and his new podcast available here: fullmontyshow.com, BuzzSumo is the world’s best way to discover, analyze and amplify your content. Run over to BuzzSumo today for a 14 day free trial. Beyond data, BuzzSumo offers priceless insights into content discovery, monitoring, influencers and outreach, content research and planning, and competitor research. Find out why so many Marketing Companion fans are now hooked on Buzzsumo. Check out BuzzSumo’s powerful technology to look at the hottest content trends down to the hour! Affinio is now offering a FREE eBook co-authored with Mark Schaefer called How to Identify, Understand and Grow Your Ideal Content Audience. Check it out, as well as their new free audience Discovery tool. Affinio is an advanced marketing intelligence platform that leverages the interest graph to understand today’s consumers. Affinio believes that if we can understand individuals at a deeper and richer level, then we can fundamentally change the way people relate to one another. By understanding the interests and cultural DNA of key audience segments, marketers are empowered to take an audience-first approach to making meaningful connections with ideal consumers. Find out how at Affinio.com.

In today's episode, we invite Douglas Karr, Chad Pollitt and George B. Thomas to the show to discuss 'Disrupted' by Dan Lyons. The book is very controversial and is making waves in the industry. We'll discuss what it means for HubSpot, for inbound marketing in general and talk about some of the issues it raises for marketing and tech professionals.

"The Content Promotion Manifesto: Getting the Most Out of Your Content Marketing" by Chad Pollitt Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/the-content-promotion-manifesto-chad-pollitt

In this special Best Of Edition: Jess Ekstrom, Chad Pollitt, Melanie Deziel, Jay Acunzo, and Jennifer Garcia reveal their When It Didn't Work moments. Failed partnerships, fears of not being able to sustain content production for a publication, campaigns that bombed and the unraveling of a re-brand launch…these are true stories about times When It Didn't Work…but the silver lining is the wisdom and inspiration that comes from these struggles. These entrepreneurs have more knowledge, insight, and stamina to apply to the next time it's not working out. This is your opportunity to hear how they learned, grew stronger, and gracefully dealt with obstacles. See the show notes to listen to the full episodes that feature these guests.

Chad Pollitt is Co-Founder and VP of Audience at Relevance, an established, yet growing, agency and digital publication. In this podcast, we discuss Chad's recent Huffington Post article, 6 Bold Predictions for Digital Marketing in 2016. Chad is a popular speaker at marketing events, a top 20 CMO Influencer and a newly minted adjunct professor of digital marketing at Indiana University. A former U.S. Army Commander, Chad runs all aspects of content and audience development at Relevance. Relevance's publication serves as a go-to resource for content promotion, strategy, news, and insights. How will Chad's six warranted and plausible predictions for digital marketing in 2016 affect you? View the show notes page: http://www.socialbusinessengine.com/podcasts/6-audacious-digital-marketing-predictions-for-2016

Just do as I say! How often did you hear that from your mother? Today we're going to hear a lot of the phrases your mother used to say, and surprisingly how valuable marketing lessons can be extracted from that motherly advice to grow our businesses.  Chad Pollitt, a decorated veteran of Operation Iraqi Freedom and former Army Commander, is VP of Audience and Co-founder of Relevance, a digital magazine, agency-events company dedicated to content strategy, promotion and marketing He's also an Adjunct Professor of Internet Marketing at the Indiana University Kelley School of Business. Chad is a Top 20 CMO Influencer and a member of a Forbes Top 100 list. He consistently serves by creating innovative content that solves real problems!

Chad Pollitt created a successful online publication Relevance.com. He's turned it into a stream of revenue. He shares why businesses don't just need more content instead they need promotion.  See the show notes.

In this episode of HubSpot To Go I’ll share a snippet of a conversation I had with Chad Pollitt from relevance.com. Listen below the show notes. Show Notes: Click here for the full interview. Follow @handythinks Listen in iTunes or Stitcher. Leave Us A Review (It helps us grow the audience! Here’s a tutorial on how to do [...]

A conversation with Chad Pollitt.  It is often seen that as time advances, the interest among employees for brand advocacy wanes. Is there a way out to stop this trend?...The post Three Best Steps To Drive Employee Advocacy In An Organization appeared first on SOCXO.

  From owned media to earned media, from distribution to “shock” Traffic Jam 37 is packed full of all things content. Joining James on this week’s episode is inbound marketing specialist Chad Pollitt from content promotion agency Digital Relevance. We discuss how to avoid content shock and where it’s problem really lies, how to get your […]