Audio Unicorn is a journey through all the avenues of audio. Izabela Russell - CEO of Music Radio Creative navigates through the day to day work, challenges and excitements. All through learning on how to become an award winning audio producer.
How does the impostor syndrome work and how on earth do you get rid of it from your content creation and online presence.
Online influencers - why do you need them, who are they and why should you pay attention to this space.
Shopify is an amazing platform - in this episode I share the reasons why we have decided to move to Shopify and how the process worked out for us.
In this episode I talk , all things podcasting. If you are considering starting one - this episode is most certainly for you to dive into!
What is a podcast trailer, why should you have one and how does it work? How do you make one? I answer all questions about podcast trailers in this episode.
Welcome back to Audio Unicorn. Brand new season and brand new content exclusive to the podcast. In this episode, we give a little preview of what's to come!
It's been a month since my return from Social Media Marketing World in San Diego. I have finally put together my top 3 takeaways and ideas that will help you promote your own project too. Plus in this episode I invite you to my garden and share plans on the future of Audio Unicorn. If you would like to follow me please do so via Twitter @izabelarussell Your reviews mean A WORLD to me. So please don't be shy and share your feedback. Watch this episode on YouTube here: https://www.youtube.com/watch?v=Pl32XnBVT-w&t
Back from holidays, reflecting on what I have done to date and asking YOU a question of what may work in the future. I have been now podcasting and recording YouTube videos for the past month - I feel like I am now getting comfortable in front of the camera and am ready to step out of the comfort zone. Please feedback via Twitter @izabelarussell Plus a surprise discovery at the very end if you watch on YouTube: https://youtu.be/64kLVoiohVg ... don't miss it! #audiounicorn #podcasting
Simple steps you can take as a podcast guest to ensure a good quality recording. Here are some of simple to implement tips to ensure your podcast interview goes smoothly.
Is it possible to podcast on an iPhone? How does it actually work in practice and most importantly is audio quality good enough? This is your short podcasting from iPhone guide!
Sometimes it is just important to go beyond your own feelings, step up and help where you know you can make a difference. Be kind and grateful in business - in my opinion that's the best way to set example to future generations of business owners. #AudioUnicorn
Web world changes faster than anything else around us. So how do you keep up with the changes? What can you do to ensure that you will not fall too far behind the rest. A little different episode today - with reflections on what we can all do to remain current in this fast changing image that zooms right in front of our eyes. #AudioUnicorn
Voice processing - is this the devil in disguise or the answer to every single problem you face when creating audio content? #audiounicorn #voiceovers
New guidance from Apple has been released with regards to metatags for podcast episodes. In a nutshell ID3 tags and metadata can be overwhelming at first. What we need to understand however is that they are there to help filter through masses of content that’s uploaded to the internet daily. They make our files searchable and the better we do our job at adding them – the easier it will be for our potential listeners to find us. Apple has shown us that they pay attention to quality and in my personal opinion this will be the first area of many that will come under review in the coming months. As podcasters we should adhere to create great quality content and perhaps the times where we can just “throw it out there and see if it sticks” are approaching it’s end. Podcasting doesn’t fall under any regulations currently. Unlike radio you are free to create the content how you wish with no big corporation breathing down your neck. Is this the start of a new quality era for podcasting? Time will tell…
#podcasting is such a great way to create meaningful connections with the audience. I dive into the idea that startups should utilise the power of podcasting and potentially use it as a way to validate ideas and build audience before the product is even launched.
Starting a podcast or looking to revamp existing show? I share my top segment ideas for your own show and help you grow your podcast listener base :) #audiounicorn #podcasting
What is the science of choosing the best podcast name? What factors should you take into account? Is there any secret formula you should know about? What are the things you should keep in mind when finding the name?
I have started the #AudioUnicorn journey 4 months ago now. Where did that lead me in that time? I do a quick check of how things have progressed since the start of the journey!
With many prominent figures in the podcasting world predicting that 2019 is truly going to be the year for podcasting there is no better time than now to start thinking of the events for podcasters and those thinking to utilise it in their workflows. We have prepared a comprehensive list of podcast events.
Let's bring all the science together to answer this question. What is the optimum episode length? #AudioUnicorn
Hot topic amongst many podcasters. How much money can you make podcasting? With many podcast hosts enabling their own monetisation programs it's worth to ask - how much money is there really on the table for you?
Looking for great sounding audio but no budget for it? You are not alone and there are many ways in which you can approach branding where money is scarce. #AudioUnicorn
What should a well produced voice over demo have? I receive many demos each week and over the years I have accumulated a list of things to look out for in a well produced sample demo. #AudioUnicorn
How long should it take to post produce a podcast episode? I outline here different levels of post production and what to look for when hiring a producer for your show. #AudioUnicorn
Finding your #podcasthost is the very first task many podcasters face. So many companies out there - so which one is for me? I have done all the hard work of reviewing everything that's out there - so that you don't need to spend hours on this! #audiounicorn
Looking to start career as a voice actor? I share some tips and ways to get started right here! #AudioUnicorn
It's not easy to fire but often those decisions have to be made. I share my insights into letting go of people in our company and why we may decide to do that. #AudioUnicorn
Consistency - the elephant in the room for many content creators. One of the biggest obstacles and most challenging heaps to jump through at the start of creative journey.
I take a deep dive into making my own intro. #AudioUnicorn
I conducted hundreds of Audio Branding Cases and share details how you can make your podcast branding concept a huge success too! #AudioUnicorn
I am looking at my brand new audio interface - Soundcraft Notepad-5. Simple and easy to use and transport. Could this be THE answer for podcasters looking for simple yet PRO solution? #audiounicorn
First day back in the studio after a time away. Nice clear head but also overwhelm of projects and things "to do". I share some insight into the projects we work on and what you can expect to see on #AudioUnicorn in the coming weeks.
Reasons why you should remove ZOOM from your podcast recording workflow. All from the audio quality point of view.
What is the best format to record a podcast in? Why does it matter? I answer this question in this video. Plus I share with you my latest audio production efforts for #AudioUnicorn
When is it acceptable to start the holiday festivities? I share my thoughts with you here!
We are in the middle of a brand new product launch and it's been a hectic week here at MRC. Giving you a little insider view of what we do plus sharing my attempt at making an epic sounding intro. Let me know what you think! #AudioUnicorn #WomenInAudio
Putting aside the skill - what does it actually take to be a great freelance audio producer? #audiounicorn #womeninaudio #audioproduction
You are launching a podcast and would like to start with an intro but don't know where to start? Tune in as I share my tips on launching your podcast and podcast intros.
How to successfully apply for voice over jobs? What does it take to stand out from a very large crowd of other voice overs? I have listened to likely thousands of demos, recruited over 150 voice artists and read many application emails. I give you my tips here!
I am often asked how long should an ideal podcast or YouTube intro be. I answer this question in this episode. I also share my latest production efforts.
Why it's important to take the step forward even when everything is not quite perfect? It's not just the progress over perfection that matters - it is progress itself we should pay attention to.
I talk about the elements of the conversation that interest me most when interviewing people for all kinds of positions. People who are humble, human and have humour mark the highest. I also share my latest production efforts for Audio Unicorn. Enjoy!
The very first episode of Audio Unicorn!
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