Podcasts about social media marketing world

Adley Kinsman is a viral content strategist and the most-viewed female producer in Facebook history, consistently generating over 3 billion monthly views across her network. Adley is CEO and Founder VIRALISH a company specializing in helping brands and creators integrate into viral communities at scale. With over 75  billion views generated since 2020 and 45+ million followers across multiple channels, Adley has become a sought-after expert in branded content distribution. Her strategic campaigns have driven massive engagement for world-leading corporations including Land Rover, TikTok, Charmin, Airheads, David's Bridal, Frito-Lay, Raising Cane's, and 1st Phorm. Adley's expertise extends beyond content creation to speaking and education. She has taken the stage at premier industry events including AdWorld, ManyChat, Social Media Marketing World, Asire Tour, Russell Brunson, Pace Morby, and many more, where she shares her proven strategies for viral content creation and audience engagement. https://viralish.com/ www.instagram.com/adley    Huge thank you to our sponsors. The Oklahoma Hall of Fame at the Gaylord-Pickens Museum telling Oklahoma's story through its people since 1927. For more information go to www.oklahomahof.com and for daily updates go to www.instagram.com/oklahomahof  The Chickasaw Nation is economically strong, culturally vibrant and full of energetic people dedicated to the preservation of family, community and heritage. www.chickasaw.net Dog House OKC - When it comes to furry four-legged care, our 24/7 supervised cage free play and overnight boarding services make The Dog House OKC in Oklahoma City the best place to be, at least, when they're not in their own backyard. With over 6,000 square feet of combined indoor/outdoor play areas our dog daycare enriches spirit, increases social skills, builds confidence, and offers hours of exercise and stimulation for your dog http://www.thedoghouseokc.com Metro Ford of OKC is proudly serving Oklahoma City with vehicles you can rely on and service you can trust. It's also why they're Oklahoma's Number One Performance Dealership. Shop the inventory today at metrofordofokc.com where the difference is Real. #thisisoklahoma

Would you like access to our advanced agency training for FREE? https://www.agencymastery360.com/training Are you still showing up for every function in your business after years because stepping back feels like abandoning what you built? Do you publish content consistently but wonder why it is not moving the needle? Today's featured guest owns a social media agency and built her client roster by getting on stage before she was comfortable doing so. She wrote a book that got her on the stages she wanted, and carved out a niche so specific that it made content marketers uncomfortable. In this conversation, she'll talk about how she landed enterprise clients with zero churn over nine years, what it actually takes to find a real differentiator, and much more. Brooke Sellas is the CEO and founder of B Squared Media, a Michigan-based agency offering social media management, paid media management, and social media customer care. Her social care practice works exclusively with enterprise brands at $5 billion and above in annual revenue, including long-term clients she originally closed nine years ago with zero churn since. She is the author of Conversations That Connect, a book built around the idea that social is a conversation channel, not a content channel. Brooke speaks at major marketing conferences, including Social Media Marketing World and now teaches AI at the University of California. In this episode, we'll discuss: Why your differentiator must be an outcome Being stuck in the Founder Evolution Framework Why hesitation regarding AI will kill your agency Sponsors and Resources This episode is brought to you by Wix Studio: If you're leveling up your team and your client experience, your site builder should keep up too. That's why successful agencies use Wix Studio — built to adapt the way your agency does: AI-powered site mapping, responsive design, flexible workflows, and scalable CMS tools so you spend less on plugins and more on growth. Ready to design faster and smarter? Go to wix.com/studio to get started. How She Built a Client List Enterprise Brands Still Have Not Left Brooke's first two major clients came from a speaking appearance she almost did not take. She hated being on stage but agreed anyway. She closed Brother International and Miele from that first talk, and immediately made speaking her primary lead generation strategy. Nine years later, those clients are still with the agency. That zero churn across the social care practice is the result of a positioning decision made early: social is a revenue channel, not a content channel, and every client relationship is built around proving that. Getting on bigger stages required a longer game. Brooke spent years speaking for free, asked her network exactly how they were getting booked, and eventually took advice to write a book. The book cost around $25,000 to produce and self-publish. It opened stages that had been closed before. Social Media Marketing World followed because the book got in front of the right people and gave the organizer enough confidence to put her on stage. The ROI was not immediate. It compounded across years of bookings, consulting fees, and speaking revenue that now functions as a separate income stream while still generating agency leads. Your Differentiator Has to Be an Outcome, Not a Vibe Brooke is direct about what does not work as positioning. Saying your agency is a people-first agency, that you care more, that you have great culture: none of it separates you in a room where everyone is saying exactly the same thing. She spent years telling content marketers they were wrong, walking into rooms full of people who measured social by follower counts and publishing frequency, and saying the right metric is revenue from social. That took a stance. It made some people uncomfortable, and that discomfort was the signal she was in the right territory. The lesson she draws from her own experience is not that you need to be contrarian for its own sake. It is that your differentiator has to connect directly to a business outcome your client already cares about. Her agency's tagline is Conversation Not Campaign. That is a positioning claim with a revenue argument underneath it. If you cannot articulate what outcome your positioning produces for the client, you do not have a differentiator yet. You have a personality. Where She Is in the Founder Evolution Framework and What It Costs Her Fourteen years into building B Squared, Brooke is somewhere between Architect and CEO and honest about what that means in practice. She still runs most things. She knows it is holding back growth. She also knows that the identity piece is real: when you have built something for over a decade and your name is synonymous with what the agency delivers, stepping out of that role is not just a structural decision. It requires a different relationship with your own sense of contribution. What she articulates clearly is the tension every founder at this stage knows. She does not want to be the bottleneck anymore. She also has not yet handed the systems over to someone who can own them at the level she would. The move at this stage is not to wait until someone earns total trust before stepping back. It is to build the systems, put the right person in charge of them, and let the fender benders happen so the team develops the capability to solve problems without routing everything through the founder. The alternative is staying indispensable in a way that caps everything the agency could become. Stop Hesitating and Treat AI with Curiosity Brooke runs social media and paid media services. She is clear-eyed about what AI is doing to both: content that used to take weeks to produce is now a matter of seconds, and ad copy that required real craft is being generated faster and often better than agency teams can match manually. That is the honest read. The response she chose is not to protect what exists but to figure out where AI creates opportunity she was not positioned to capture before. The Gartner stat she cites is worth repeating: people who use AI to help them sell, sell 3.7 times more than those who do not. Brooke is a speaker, a consultant, and a sales-driven founder. That number is an opening, not a threat. The agencies that are struggling right now are the ones that treated the last two years as a window to observe and decide. The window is closing. Curiosity and willingness to play with new tools before mastery arrives is not optional. It is the trait that has always separated the founders who build something lasting from the ones who stay comfortable until the market moves without them. Do You Want to Transform Your Agency from a Liability to an Asset? Looking to dig deeper into your agency's potential? Check out our Agency Blueprint. Designed for agency owners like you, our Agency Blueprint helps you uncover growth opportunities, tackle obstacles, and craft a customized blueprint for your agency's success.

This week's episode is a little different — consider it your personal invitation to something exciting happening next week.I'm recording this from a hotel room in Lisbon, Portugal, where I can see the sea from my window. I flew in after delivering a three-hour workshop in Belfast, hopped on a bus to Dublin Airport, and arrived last night. Today a conference begins, and tomorrow I'm speaking about LinkedIn to a room of 160 executive assistants from across the globe.And that's exactly why I wanted to record this episode — because what's happening in my week is a perfect example of what next week's free two-day online summit is all about: raising your visibility so you get booked for workshops, invited to speak on international stages, and approached for profile pieces and collaborations.Raise Your Visibility Live: The Expert Sessions is happening on Tuesday 26th and Wednesday 27th May, and it's completely free to attend live.Here's who's speaking:Jerry Potter — How to grow a lead-generating YouTube channel in just 90 minutes a weekTeresa Heath-Wareing — How to borrow other people's audiences to grow your reach and build trust fasterJulie Fry (CEO, Your Expert Guest) — How to pitch and get booked on podcasts yourselfCliff Ravenscraft — How to create a standalone short podcast that drives leads into your business long-termErika Stanley — AI in action: how to use AI properly in your business (her session at Social Media Marketing World was so popular they had to close the doors)Amanda Webb — How to measure the real impact AI is having on your website traffic and conversionsCatherine Erdly (Forbes writer, Canva Ambassador) — Building authority through high-profile collaborations and trusted platformsGabrielle Gweneth — How to move your brand from accomplished to iconicEvery session includes breakout rooms so you can connect and have real conversations with other attendees — because the community you meet is half the experience.All sessions are recorded and free to access for one week. You'll also get AI-generated summaries of each session.Register now at louisebrogan.com/experts — I'd love to see you there.

Send us Fan MailIf your brain feels a little overloaded right now, you are absolutely not alone. So many business owners are trying to keep up with content, trends, and algorithms while also running their actual business, life, and family. And I think a lot of us are over-complicating Instagram.This is part one of a mini series on hooks, messaging, and what's working on Instagram right now.WHAT YOU'LL LEARN IN THIS EPISODE01:46 How speaking at Social Media Marketing World in Anaheim and the Wedding Show Producers International Conference came directly from consistent Instagram content04:31 Why hooks are the #1 thing entrepreneurs are struggling with right now05:26 What a hook actually is and why it's not manipulation or clickbait06:48 The biggest hook mistake business owners are making in 2026: being too vague07:17 A real before-and-after hook example: from generic to scroll-stopping08:44 The four things strong hooks do: create curiosity, speak to pain points, challenge beliefs, and create emotional resonance10:35 The questions you're asking about your content that are actually distractions11:02 Why messaging (not camera quality or editing) is what changes your results11:30 Hot Reels client Cathy: how one hook-driven reel hit 20,000 views in 24 hours13:13 A teaser for next week: the four places you need to be hooking your audience (it's not just the text on screen)14:38 Your homework: audit your last 9 posts for hook specificityLINKS MENTIONED:- Free DM Automation Guide + 1 Month of ManyChat Free: DM me the word LEADS on Instagram @elizabethmarberry- Free Monetize Your IG Guide- Hot Reels (my 12-month Instagram content lab)WORK WITH ELIZABETH MARBERRYApply for your FREE Instagram Breakthrough Session with ElizabethFree guide to Monetize Your IG: Seven Simple and Proven Ways to Finally Make Money on InstagramFollow Elizabeth Marberry on Instagram, TikTok, Facebook Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.

Let me paint you a picture: I'm trying to record this podcast while getting texts from my kids at school. One needs sweatpants. The other forgot a trifold board. Welcome to my life right now.I just got back from Social Media Marketing World in Anaheim, landed straight into six days a week of softball season (for TWO kids), plus gymnastics competitions, and oh yeah—I have a teenager now. And somehow, in the middle of all this chaos, I'm building an AI platform called Wave.So no, this isn't a pity party. This is me keeping it real about what life actually looks like behind the scenes when you're running a business and living in the deep end of the family logistics pool.In this episode, I'm pulling back the curtain on:What my "typical" week looks like right now (spoiler: there's no such thing)How I'm using AI as my Family Command Center to manage the madnessWhy founders don't have it all together either—even at AI Business WorldThe biggest takeaway from the conference that every entrepreneur needs to hearHow to give yourself permission to survive (and still move your business forward) in a messy seasonA sneak peek at what's happening with wAIv and how you can get early accessThis one's about more than productivity hacks. It's about using AI to think better, not just work faster. It's about building a life-first business that doesn't fall apart when life gets lifey.If you're in a crazy season right now and wondering how the hell anyone balances it all—this episode is for you. (Spoiler: they don't. And that's okay.)>>Your Next Steps!Sign up for our waitlist here.

The past few weeks have been full. Full of meaningful conversations, travel, family celebrations, coaching sessions, podcast commitments, and opportunities I deeply value. After preparing for and speaking at Social Media Marketing World 2026, logging 116 meaningful connections, spending full days with friends and colleagues, traveling home, serving clients, celebrating McKenna's graduation, attending a concert with my dad, and waking up to Mother's Day with more family commitments ahead, I realized something important: Even when life is full of good things, my nervous system still carries the weight of it all. In this episode, I reflect on what happens when meaningful opportunities, family moments, business responsibilities, and disrupted routines all arrive at once. The question that helped me move through the day was simple: What's the next aligned move? Not the next ten moves. Not the whole plan. Just the next aligned move. For me, that meant calling my mom. Then being present with family. Then recording this episode. Sometimes life gives us a buffet of things we deeply value. Even then, we may not want all of it at once. This episode is about honoring the fullness, noticing what my body and nervous system are carrying, and choosing the next aligned step.

What actually matters in B2B marketing right now?After attending Social Media Marketing World and AI Business World 2026, Michelle J Raymond shares the biggest lessons B2B marketers need to hear about AI, LinkedIn, strategy, thought leadership and why clarity matters more than ever.Because after seeing all the AI tools, demos and hype, Michelle came to one conclusion:AI won't save bad marketing.In fact, it might expose it even faster.Why strategy matters more in the AI era - The problem with scaling average contentWhy LinkedIn now rewards expertise and clarityThe growing pressure on B2B marketing teamsWhy human perspective and original thinking matter moreHow to avoid burnout while adopting AI toolsThe role of Company Pages and employee advocacy in 2026Why most AI tools are accelerators, not replacementsIf you're a B2B marketer trying to keep up with AI, LinkedIn changes, content demands and constant pressure to do more, this episode will help you refocus on what actually moves results.Key moments in this episode - 00:00 Why AI won't save bad marketing01:00 Inside Social Media Marketing World 202603:05 Why strategy matters more than ever04:25 LinkedIn's shift towards expertise and clarity06:06 AI tools are accelerators, not replacements09:30 Why human perspective matters more in B2B marketing12:31 AI overwhelm and burnout for marketing teams15:12 The biggest lesson from SMMW26: back to fundamentalsCONNECT WITH MICHELLE J RAYMONDMichelle J Raymond on LinkedInBook a free intro callhttps://socialmediaforb2bgrowthpodcast.com/B2B Growth Co newsletter#LinkedInMarketing #B2BMarketing #SMMW26

In todays episode, we continue to honor Oregon Wine Month 2026 with Kim Voelz, K Voelz winemaker. Kim has had her hands in the wine industry for many years but K Voelz Wines is still quite young. These wines are outstanding! What a treat! If you can get your hands on any of these wines, we highly recommend it! #HappyFriday! #ItsWineTime! #Cheersing #PatiosAndDecks Please visit https://www.kvoelzwines.com for all of the new releases.Wines featured this episode:2025 K Voelz Wines Verdant Sauvignon Blanc ($25 at the winery) 2024 K Voelz Wines Hunter's Widow Pinot Gris ($30 at the winery)2025 K Voelz Wines Lebet Rosé ($28 at the winery)2025 K Voelz Wines Pink Noise Rosé of Sangiovese ($32 at the winery)2023 K Voelz Cabin Red Cabernet Sauvignon ($40 at the winery)A HUGE thanks to our sponsors: Rivaura and Eternal Wine!Rivaura: There's a new wine in town. Rivaura! Producing some of the best wines Idaho has to offer, Rivaura now has a tasting room in Coeur d'Alene! They are open Wednesday through Saturday! When you stop by, say 'hi' to Cooper! Visit https://rivaura.com for more information or simply call, 208 667-1019!Eternal Wine: Are you a Rhone Ranger or just really love Syrah? Then you need to check out Eternal Wine! Their focus is on single vineyard Rhone valley wines in Washington State. Also check out their Drink Washington State brand of approachable wines! Visit https://eternalwine.com for more information or simply call 509-240-6258. Eternal Wine: Drink Wine, Be Happy.*Check out The (Almost) Tragic Story of Carménère by Eternal Wine by visiting https://www.youtube.com/watch?v=ucKOK6oRKVsAnd of course, a HUGE thank you to Tod Hornby who wrote and recorded our official Wine Time Fridays theme music. Please visit https://todhornby.com to see what Tod is up to! The CDA Gourmet Wine Word of the Week - Anthocyanins These are the specific phenolic compounds (pigments) found in grape skins that give red and rosé wines their color.CDA Gourmet: Are you looking to elevate your kitchen? You need to check out CDA Gourmet! Located in Midtown Coeur d'Alene, just down the street from Pilgrim's Market, CDA Gourmet offers a diverse mix of flavor enhancing products as well as the tools to make it all happen. And there's exciting news! CDA Gourmet will be celebrating their 3-year anniversary on Saturday, June 13. There will be lively demonstrations and giveaways so you won't want to miss this! Visit https://www.cdagourmet.com for more information or call 208-551-2364. CDA Gourmet: Your kitchen elevatedMentions: J. Bookwalter, Matt Sparkman, David Hoffman, Social Media Marketing World, House of Blues Anaheim, Mike Rima, David Specter, Bells Up Winery, Jennifer Brummett.Some wines we've enjoyed this week: Louis Père Et Fils Chablis, Cinder Syrah, Zaca Mesa Z Cuvée, Rox Chardonnay and a Browne Bitner Estate Chardonnay.Please find us on Facebook (https://www.facebook.com/WineTimeFridays), Twitter (@VintageTweets), Instagram (@WineTimeFridays) on our YouTube Channel, https://www.youtube.com/@winetimefridays and on Threads, which is @winetimefridays. You can also “Follow” Phil on Vivino. His profile name is Phil Anderson and will probably “Follow” you back! © 2026 Wine Time Fridays - All Rights Reserve

I missed an episode last week. It was the first time since recommitting to a weekly publishing schedule for Podcast Answer Man that I failed to release an episode on Friday morning at 12:01 a.m. And you know what? The world is still spinning. In this episode, I talk through what happened, why I made the conscious decision to miss the week, and how I'm thinking about consistency, commitment, grace, and returning to the microphone when life is full. I recorded this episode from an Airbnb in Bowling Green, Kentucky, sitting at the edge of a bed with my portable setup while in town for my daughter McKenna's college graduation. Last week I was in Anaheim for Social Media Marketing World, where I spoke to around 400 people and had meaningful conversations with 116 of them. Next week, I'll be in Texas helping McKenna shop for apartments as she prepares for law school at Texas A&M. In the middle of all that, I wanted to share a very real look at what it means to keep publishing when your schedule, energy, location, and environment are far from ideal. The main message of this episode is simple: breaking the streak does not have to mean breaking the commitment. I talk about why perfection is not the goal, why your podcasting system needs to survive your actual life, and how travel can reveal whether your content creation process is sustainable. I also share the portable recording gear I brought with me, why I prefer recording in the moment rather than batching episodes far in advance, and how practices like morning pages have helped me trust that something meaningful will come when I sit down and begin. This episode is for anyone who has ever wanted to publish consistently but hesitated because life feels too unpredictable. It is also for anyone who has missed a week, felt the temptation to drift, and needed a reminder that the most important thing is to return. Call To Action If this episode resonated with you, I'd love to hear from you. Did you notice that I missed last week? Have you ever struggled with keeping a weekly publishing commitment when life gets full? Are you waiting for perfect conditions before you launch or return to your podcast? You can email me directly at cliff@cliffravenscraft.com. And if you are building a business, a message, or a body of work that requires this kind of consistency, clarity, relational depth, and trust, I invite you to explore the Next Level Mastermind at nextlevelmastermind.info.

Nate is back from a busy week at Social Media Marketing World, learning about what the top marketers are up to. We discuss some of the takeaways. Plus, there's plenty of other tech news, tips, and picks to get caught up on. And don't worry, the hit game Within Reach is back. Watch on YouTube! - Notnerd.com and Notpicks.com INTRO (00:00) iPhone Crash detected SOS (04:15) Quarterly results are out, who cares (10:20) MAIN TOPIC:  State of Social Media Marketing (11:05) DAVE'S PRO-TIP OF THE WEEK: Apple Music Top Charts (28:10) JUST THE HEADLINES: (34:00) GameStop offers to buy eBay for $56 Billion ChatGPT became so obsessed with goblins that OpenAI had to intervene Robots are building clay homes in Central Texas using dirt from the ground Some children are drawing on fake moustaches to bypass online age checks Oxygen made from Moon dust for first time Apple Vision Pro used in world-first cataract surgery Electrical current might be the key to a better cup of coffee WITHIN REACH! Dave 5-3, this is round 10 Nate Goes First (36:40) TAKES: Bad Apple Rumors (43:10) Apple reportedly questioning whether iPhone should drop MagSafe Apple has reportedly 'stopped work on the Vision Pro' — here's what we know U.S. senators ban themselves from prediction markets trading (48:30) AI agent deletes company's entire database in 9 seconds, then confesses (49:40) BONUS ODD TAKE: Cursor Camp - Neal.fun (50:25) PICKS OF THE WEEK:  Dave:  I created Star Wars out of Cardboard - Zach King (53:25) Nate: Soda Can Opener Set, 10PCS Easy Tab Opener and Drink Protector with Reusable Complete-Cover Plastic Can Toppers, Fits Coke, Beer & Aluminum Beverage Cans, 5 Colors Lids for Party, BBQ, Camping (56:05)

This past week was a pivotal moment in my career, from my early days with a bulky video camera to standing on stage as a keynote speaker at Social Media Marketing World, I am so grateful for this journey I am on. There may be a few tears as I reflect on how my lifelong love for documenting memories and making people feel seen has come full circle, and I hope it reminds us all that your unique stories matter in business and online marketing. This week I want to focus on your hooks, so I'm sharing actionable content tips that I want you to start using right away, because these five simple things have helped my clients 10x the views on their content. In this episode we'll be covering:The five easy tweaks to personalize your hooks and make them uniquely yours so they stand out.How to use identifiers in your content to attract the right audience.Using something recognizable that the audience can attach to, this could be as simple as particular as a location or product.Be more descriptive in your hook by getting specific, this helps your content get in front of the right people.Share something relevant by using what's happening right now, this could be an upcoming event or holiday, but lean on what's trending right now.Make your content feel personal using the words “I and my” this builds trust and it helps people feel seen. Recommended episodes:Episode 19: Convert Viewers to Followers with the “That's Me” ReelEpisode 40: Build More Connections with Everyday MomentsEpisode 70: Instagram Growth Hacks That Actually Work and Give Your Account PersonalityEpisode 85: Start Thinking Like a Marketer So People See Themselves in Your ContentEpisode 97: We All Love Familiarity, Here's How to Create that Familiar Feeling in Your Content Episode 100: Use Identity Driven Content to Connect and Engage with Your AudienceEpisode 111: It's How You Fill in the Blanks That Makes the Hook Unique to YouSend a message!If you use the send a message option above, be sure to include your email address if you would like a reply! (Please allow 3-5 business days for a response)Join me in the Reels Lab!Love this conversation? Make sure to follow and subscribe so you never miss an episode.Connect with me on Instagram!

In todays episode we welcome back Cinda Allen with Idaho Wine Merchants to help us kick off Oregon Wine Month 2026! Oregon is known for making amazing wines and we taste through 6 of them today! #HappyFriday! #ItsWineTime! #CheersingWines featured this episode:2024 Chehalem Winery Pinot Gris ($20-$25 at area retailers)2024 Dobbes Family Estate Grenache Blanc ($26-$30 at area retailers)2023 Beaux Frères Chardonnay ($75-$90 at area retailers)2023 Pike Road Wines Pinot Noir ($35-$40 at area retailers)2023 Willamette Valley Vineyards Whole Cluster Pinot Noir ($24-$28 at area retailers)2025 Stoller Family Estate Pinot Noir ($20-$24 at area retailers) A HUGE thanks to our sponsors: Seasons of CDA, Pilgrim's Market and CDA Gourmet!Seasons of Coeur d'Alene: Experience the best of Coeur d'Alene's culinary scene at Seasons, where farm-to-table cuisine meets elegant ambiance. Don't miss their Wine Down Wednesday where all bottled wines are 50% off! Visit https://www.seasonsofcda.com/ for more information or call 208-664-8008 Pilgrim's Market: Check out Pilgrim's Market for an expansive selection of fine wines with wine club prices EVERY day, weekly complimentary tastings and just up the street from CDA Gourmet! Visit pilgrimsmarket.com or call 208-676-9730!Check out CDA Gourmet! Located in Midtown Coeur d'Alene, just down the street from Pilgrim's Market, CDA Gourmet offers a diverse mix of flavor enhancing products as well as the tools to make it all happen. And there's exciting news! CDA Gourmet will be celebrating their 3-year anniversary on Saturday, June 13. Visit https://www.cdagourmet.com for more information or call 208-551-2364. CDA Gourmet: Your kitchen elevatedThe Bells Up Winery Wine Word of the Week - Jory A nutrient-rich, reddish volcanic soil found in Oregon's Willamette Valley. It's famous for producing Pinot Noir with high acidity and distinct red-fruit characteristics.Bells Up Winery: Recovering attorney turned winemaker Dave Specter composes micro-boutique wines with the intensity of a French horn fanfare. Experience your own Bells Up moment with a private, never-double-booked tasting by calling 503-537-1328.Mentions: Domaine Drouhin, Philsosophy, Judy Tebow, Next Level Consulting, Cal Raleigh, Elk Cove Winery, Stan Tebow, Gary Vaynerchuk, Bill Stoller, Chemistry Wine, Social Media Marketing World, Cinder Wine, David Hoffman, Chalone Vineyards, Ridge Vineyards, Kim Voelz, K Voelz Wines, Dave Specter, Illahe Vineyards and Winery, Brad Ford. Some wines we've enjoyed this week: Zaca Mesa Z Cuvée, Mâcon-Village White Burgundy, Will Winemakers Reserve Pinot Noir and a Hierogram Chardonnay.Please find us on Facebook (https://www.facebook.com/WineTimeFridays), Twitter (@VintageTweets), Instagram (@WineTimeFridays) on our YouTube Channel, https://www.youtube.com/@winetimefridays and on Threads, which is @winetimefridays. © 2026 Wine Time Fridays - All Rights Reserve

We discuss a couple of big stories from the week where insiders made a big profit on the prediction markets. We've discussed Polymarket and Kalshi before, but the concerns are going mainstream. We've also got some other tech news and tips to get caught up on, so you can get out there and tech better. Watch on YouTube! - Notnerd.com and Notpicks.com INTRO (00:00) Social Media Marketing World (02:20) AirPods - One backup is none backup (04:35) MAIN TOPIC: I wouldn't bet on that (07:20) France investigates suspected tampering with weather sensors after Polymarket bets DOJ arrests soldier who made $400,000 betting on Maduro's removal https://polymarket.com/ DAVE'S PRO-TIP OF THE WEEK: iOS Photos quick tools access (16:35) JUST THE HEADLINES: (21:05) Fans angry over Pokemon Go champion's disqualification for allegedly shaking the table Study finds a third of new websites are AI-generated Mozilla uses Anthropic's Mythos to fix 271 bugs in Firefox Home security giant ADT data breach affects 5.5 million people Ping-pong robot Ace makes history by beating top-level human players BMW is one step closer to selling you a color-changing car America now has 70% more bookstores than in 2020, says bookshop.org founder TAKES: China blocks Meta's $2 billion takeover of AI startup Manus (24:20) 20,000 job cuts at Meta, Microsoft raise concern that AI-driven labor crisis is here (28:45) BONUS ODD TAKE: Livestream of the Big Bear bald eagle nest (31:40)

Send us Fan MailIf you think TikTok is just dancing and trends, this episode will change how you see the platform. In this conversation, Mike Yanda breaks down how coaches, consultants, and service providers are using TikTok to generate real revenue. He shares the exact content strategy and simple funnel that helped one client generate over $75,000 in a single month. This is about building a system that converts TikTok views into clients.PS: Mike and I met because we are both speaking at Social Media Marketing World this April. Get your ticket to the conference and come hang out with us in person. What You'll Learn in This Episode:00:00 Why TikTok is still one of the easiest platforms to grow07:03 The biggest myths about TikTok and who it is for08:00 What content actually works on TikTok in 202615:04 The “model, validate, personalize” framework explained22:43 Why consistency beats perfection every time26:08 The simple content-to-client funnel that drives revenue27:07 How to turn views into leads and sales44:59 How to use TikTok and Instagram together for growth48:25 First steps to start and what to focus on as a beginnerResources & Links:Get your ticket to Social Media Marketing World Mike Yanda's YouTube ChannelFree Training: TikTok No Growth or Clients FixHOT REELS VIP WAITLISTHot Reels Full Program DetailsWORK WITH ELIZABETH MARBERRYApply for your FREE Instagram Breakthrough Session with ElizabethFree guide to Monetize Your IG: Seven Simple and Proven Ways to Finally Make Money on InstagramFollow Elizabeth Marberry on Instagram, TikTok, Facebook Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.

Mike Kim is a three-time bestselling author, speaker, and strategic advisor who helps thought leaders, coaches, and authors turn what they do best into intellectual property that actually scales. He's generated over $5M in revenue from his expertise, wrote the Wall Street Journal and USA Today bestseller You Are the Brand, and has worked with New York Times bestselling authors and experts featured on PBS, TED, CNN, and Fox. In addition to speaking at events like South by Southwest, Social Media Marketing World, and Podcast Movement, he hosts the top-rated Brand U podcast, giving him a unique vantage point on where personal branding and AI are headed next. On this episode we talk about: Shutting down a successful marketing agency to build a lean, lifestyle-friendly business around coaching, communities, and IP How AI is reshaping creative work and why deep expertise and lived experience still command a premium The “time, money, or skills” framework for building offers that people will always pay for Turning one core set of ideas into multiple streams of income by niching your IP into specific industries Why building an audience now is non‑negotiable, even if you don't yet know what you'll sell Top 3 Takeaways You can intentionally downsize from an overextended agency into a lean business built on coaching, communities, and IP—and often make more while enjoying life more. In an AI world, the most defensible asset is your combination of deep expertise, clarity of thinking, and ability to apply principles to specific people and markets. If you help people make or save time, money, or skills—and you pair that with an owned audience—you'll always have a path to six or seven figures. Notable Quotes “If your business helps people make money, make time, or gain a skill—or saves them from any of those—you will make money no matter what.” “AI can pull the levers, but it can't replace years of insight, wisdom, and lived experience in a specific domain.” “Don't wait to build an audience until you know what to sell. Build the audience now—future you will know exactly how to serve them.” Connect with Mike Kim: LinkedIn: https://www.linkedin.com/in/mikekimtv Instagram: https://www.instagram.com/mikekim X: https://x.com/mikekimtv Other: https://mikekim.com  Travis Makes Money is made possible by High Level – the All-In-One Sales & Marketing Platform built for agencies, by an agency. Capture leads, nurture them, and close more deals—all from one powerful platform. Get an extended free trial at gohighlevel.com/travis. Learn more about your ad choices. Visit megaphone.fm/adchoices

This episode is another audio journal. I share some of the big projects that caught my attention this week. I'm excited to be speaking at Social Media Marketing World in 2026 with a 90-minute workshop on podcasting. I also submitted a talk for PodFest Expo 2027. I share my history with payment processing as an online business owner, a recent purchase related to my obsession with e-ink e-reader devices, and my initial thoughts after my first attempt at developing my own online software. Join Us In The Next Level Mastermind If you're listening to this and recognizing yourself in the way I'm thinking out loud here. Juggling big ideas, meaningful projects, and the desire to build something that truly matters. You might be the kind of person I created the Next Level Mastermind for. It's a small, intentional group of experienced creators and entrepreneurs who want space to think clearly, be challenged honestly, and move forward with greater confidence and alignment. If you're curious whether this might be the right environment for you, email me directly at cliff@cliffravenscraft.com.

This time Melanie speaks to Phil Mershon, author of "Unforgettable," discussing how to create memorable event experiences. He shares insights from Social Media Marketing World on engaging attendees, attracting speakers, planning logistics, and the importance of staff training and collaboration to ensure a positive customer journey.

What if your best-performing marketer didn't sleep, worked 24/7, and only cost $20/month?That's exactly what Michael Stelzner, founder of Social Media Examiner and Social Media Marketing World, has built using Claude Projects from Anthropic — and in this episode, he breaks it all down.If you're a business leader, you're in the content business — whether it's emails, reports, proposals, or social posts. But creating high-performing content consistently? That's where most fall short. This conversation will change that.Michael reveals his full AI-powered system for building persuasive marketing assets using Claude Projects — including the exact prompts, project structure, training methods, and use cases that are already driving massive ROI for his events and brands.In this session, you'll discover:How Claude Projects work (and why Michael prefers them over ChatGPT or Gemini)Why business leaders should think of AI as a strategist, not just a toolHow to train Claude to become your best-performing marketing writerReal-world examples of email marketing, podcast scripting, and ideationHow AI helps you scale personalization for different customer segmentsWhat kind of files, instructions, and feedback loops make Claude better over timeCreative ways to repurpose Claude for podcast planning, ad scripts, and beyondWhy better output beats faster output when it comes to business impactMichael Stelzner is the founder of Social Media Examiner, the host of Social Media Marketing Podcast and AI Explored, and the creator of Social Media Marketing World and AI Business World. He's a leading voice in content, marketing, and innovation — helping business leaders stay ahead of what's next.

Here's the reality check nobody wants to hear - while 90% of marketers believe AI will fundamentally change their industry, 70% see it as an opportunity instead of a threat. That gap? It's the Hero Complex whispering in your ear that you can figure this out on your own, that you don't need to adapt your systems now. But here's what the latest industry report reveals: 2026 isn't just another year of gradual change - it's the year that will separate the marketers and business owners who scale from those who get left behind in the digital dust. I'm absolutely thrilled to welcome back my longtime colleague and friend, Michael Stelzner - the mastermind behind Social Media Examiner, the empire builder who created Social Media Marketing World (the industry's largest conference), and the visionary founder of the brand new AI Business World conference. With over 16 years of industry research under his belt and millions of podcast downloads, Michael just dropped his second annual AI Marketing Industry Report surveying over 730 marketers. If you want to know where AI marketing is heading in 2026 and how to position yourself ahead of the curve, there's literally no one better to learn from than the guy who's been tracking these trends since before most of us knew what social media marketing even meant! The AI Hat Podcast host Mike Allton asked Michael Stelzner about: ✨ The 2026 Separation Strategy - Discover the specific mindset shift that separates AI winners from the 30% who'll be left behind. ✨ Beyond Daily Usage Growth - Learn why jumping from 37% to 60% daily usage isn't enough to guarantee success. ✨ The Opportunity Recognition Framework - Master the difference between seeing AI as threat versus competitive advantage. CHAPTERS: 00:00 Introduction to AI Adoption 01:18 The AI Hat Podcast Overview 02:49 Industry Insights and AI Marketing Report 03:56 Interview with Michael Stelzner 04:49 AI's Impact on Jobs and Marketing 10:13 Strategic Use of AI in Business 19:18 The Creative Renaissance with AI 27:37 The Rapid Pace of AI Innovation 28:00 AI Adoption in Big vs. Small Businesses 29:10 AI's Impact on Job Security 31:41 Leveraging AI for Small Business Growth 36:43 AI Tools and Real-World Applications 40:31 AI Business World Conference 48:03 Getting Started with AI Today 52:49 Conclusion and Final Thoughts Learn more about Michael Stelzner Connect with Michael Stelzner on LinkedIn Follow Michael Stelzner on Facebook Resources & Brands mentioned in this episode Social Media Examiner Social Media Marketing World AI Business World - save $100! 2025 AI Marketing Industry Report AI Explored Podcast Paul Roetzer MAICON Bring Mike Allton to your event to speak on AI for Sales or Marketing Shell Game Podcast AI Solopreneur OS Community Magai Suno Nano Banana AI Work Buddy Follow Mike Allton on Threads and get more AI tips Learn more about your ad choices. Visit megaphone.fm/adchoices

Author Bio: Rachel Farnsworth Food Creator and Cookbook author Founder of The Stay at Home ChefRachel Farnsworth is the founder of The Stay At Home Chef, one of the internet's most beloved food websites. Since launching the site in 2012, she has built a community of millions by sharing approachable, restaurant-quality recipes that anyone can cook at home. Her mission is simple: to make delicious meals accessible to all, using everyday ingredients and a warm, encouraging style that has resonated with home cooks worldwide.Over the years, Rachel has become a best-selling cookbook author, with titles including The Stay AtHome Chef Family Favorites—recognized by The Wall Street Journal, Publishers Weekly, and USAToday—and The Slow Cooker Cookbook. Her reach spans more than 12 million followers across YouTube, Facebook, Instagram, Pinterest, and TikTok, where her videos regularly inspire busy families and food lovers alike.Her original food blog, Rach's Kitchen, was launched after the birth of her first child, when she found herself isolated at home, struggling with postpartum depression.Rachel's influence extends beyond her own platform. Her viral 2016 “gray hair” video was featured by BBC, Today, and HuffPost. A sought-after speaker at events like VidSummit and Social Media Marketing World, she continues to champion the idea that anyone—no matter their skill level—can create beautiful, satisfying meals at home.Rachel lives just south of Salt Lake City with her husband and two children. Despite health challenges, she continues to inspire millions with her unwavering dedication to sharing the joy ofcooking. Her motto, “Can't Stop Won't Stop,” encapsulates her enduring spirit and commitment to her community.Website: https://thestayathomechef.com/The Stay At Home Chef Family Favorites: https://www.amazon.com/Stay-Home-Family-Favorites-Cookbook/dp/0744063590/ref=sr_1_1?adgrpid=188052401922&dib=eyJ2IjoiMSJ9.hETQixAnASdrTn2wP0urH-hUGENRwuS-p6m7HzEoI43e8Tdz_Gpc_e5BZX0iksSfjWgUYhNVel_Lq8N28-zeVAyJ1Woizp90o7wodGe8qOJcjWzgf1PLeOzze5N0FLSKigGOCiDpccODcsQwIOE2SQ.v2apdlg0JoneVbO4vk4yJirBj7_7eKH9L2x0HDQOeTM&dib_tag=se&hvadid=779550527740&hvdev=c&hvexpln=0&hvlocphy=9032054&hvnetw=g&hvocijid=6557362724878932551--&hvqmt=e&hvrand=6557362724878932551&hvtargid=kwd-936641608940&hydadcr=22566_13821286_8131&keywords=rachel+farnsworth+cookbook&mcid=d2ba523fb010373cb86ef845828194d0&qid=1763097480&s=books&sr=1-1Cookbook lovers, this one's for you! Get 25% off a subscription to ckbk with code WELLSEASONED — the ultimate digital cookbook library. Access nearly 1,000 full cookbooks from top authors Use on web and mobile app for cooking anytime, anywhere Save favorites, create custom "recipe playlists", search by ingredient and dietary preference Sync with your print cookbook collection via Eat Your BooksPerfect for serious home cooks and cookbook collectors alike.Go to the link https://join.ckbk.com/ckbk?code=WELLSEASONED

This week on Bound & Determined, we're breaking down the process of book and brand creation and how you can write a book even if you don't deem yourself a writer. My favorite quote from the episode, and a concept we dive deep into, is when Mike shared:  "All the good stuff reveals itself on the field of play." Tune in to see what we mean! Mike Kim is a brand strategist for business thought leaders, coaches, and authors who want to create impact with their ideas and get their message heard. Mike's refreshing approach has made him a sought-after speaker, online educator, and consultant for top thought leaders. Mike's clients include New York Times bestselling authors and other experts featured on PBS, TED, CNN, and Fox. Mike has been featured in and written for Inc., Entrepreneur, and The Huffington Post. Mike is the author of the Wall Street Journal & USA Today best-selling book, You Are the Brand: The 8-Step Blueprint to Showcase Your Unique Expertise and Build a Highly Profitable, Personally Fulfilling Business. He has spoken at industry leading events, including Social Media Marketing World, Tribe Conference, and Podcast Movement. 

119 : The Flow: Episode 119 - Social Media Strategies for Podcasters | The Flow (with Katie Brinkley) Ecamm Network Listen to The Flow

UPCOMING FREE WORKSHOP: "Creating A Marketing Strategy Project With ChatGPT", 9/17/25 - Register Here Episode Summary In this episode of The ChatGPT Experiment, Cary welcomes Michael Stelzner, founder of Social Media Examiner and host of the AI Explored podcast. Michael shares his journey from launching Social Media Examiner to becoming a leading voice in helping marketers and entrepreneurs understand and apply AI. They dig into how AI mirrors the early days of social media, the importance of empathy and clarity in podcasting, and how to smartly navigate emerging trends without getting overwhelmed. It's a deep, honest, and practical conversation for anyone looking to stay ahead in a changing world. 3 Key Takeaways Empathy Leads the Way: Whether podcasting or creating content, always bring it back to the listener's level. Make things clear, practical, and useful—especially when the topic (like AI) can be overwhelming. Experiment Before You Invest: Michael's approach to new trends—like AI—is to test, track, and validate before going all in. From podcasts to events, he uses surveys and behavior data to guide decisions. Hire for Strategy, Not Just Tasks: Instead of filling a role with one person, think AI-first. Use tools to handle the busywork, and if you do hire, make it someone who can build AI-enhanced systems and strategy. About Michael Stelzner Michael Stelzner is the founder and CEO of Social Media Examiner, one of the most trusted sources for marketing insights and trends. He's the host of two top-rated podcasts: Social Media Marketing and AI Explored, where he breaks down complex topics into digestible, practical advice. Michael is also the creator of Social Media Marketing World, a major annual event that brings together marketers from around the globe. Known for his deep curiosity and clear teaching style, Michael is a longtime guide for marketers navigating change—now with a strong focus on AI. Explore more of Michael's work at Social Media Examiner Cary offers customized one-on-one ChatGPT training in 60 minute sessions. Find out more information on the sessions, answers to frequent questions, and how to register at www.ChatGPTExperiment.com +++++++++ CONNECT WITH CARY ChatGPT Podcast Website: www.ChatGPTExperiment.com Marketing Podcast: www.PracticalMarketingShow.com Cary's Agency Website: www.CMWeston.com LinkedIn: Cary Weston LINKEDIN NEWSLETTER The Chat GPT Experiment is also a LinkedIn Newsletter and you can find it here: The Chat GPT Experiment Newsletter MUSIC CREDITS The instrumental music used in this podcast is called “Curious” by Podington Bear.

‍ * New * Valora - Your AI Business Coach Turn the wisdom from this episode into practical actions for your business in minutes. Click here now to access the tool > ‍ How to Raise Your Visibility on LinkedIn Without Feeling Loud or Pushy For many business owners, LinkedIn can feel overwhelming. But it can also be one of the most powerful places to connect with your dream clients and potential collaborators and grow. ‍ It's a place where thoughtful voices are heard and real opportunities can take root. ‍ So this week on The Brilliant Book Festival, I was delighted to be joined by Louise Brogan, author of Raise Your Visibility on LinkedIn. ‍ Her approach is refreshingly different: no cold messages, no forcing yourself into someone else's mould, just clear, consistent steps that help you build a presence people trust. ‍ Louise shows us that visibility isn't about being the loudest. It's about being the one who shows up with clarity, humanity, and the quiet confidence to let your expertise speak for itself. ‍‍ Prefer to WATCH instead of read? https://www.youtube.com/watch?v=72DfGZtzUws ‍ ‍ “The people who decide you're the expert are the people watching you show up.” – Louise Brogan ‍ Why Visibility Matters For many introverted entrepreneurs, the idea of “getting visible” online can feel daunting.  ‍ Louise reminds us: visibility doesn't mean becoming someone you're not. It means showing up consistently in a way that feels natural to you, so that when potential clients need your expertise, they already trust you. ‍ LinkedIn works because: ‍ People on the platform have resources to spend. Often corporate budgets or personal income. Most people never post. They're silent observers (“hidden buyers”) waiting for the right voice to resonate.. You need to be the clearest. ‍ You don't need to be the loudest. You need to be the clearest. ‍ As Louise puts it, showing up regularly to share insights creates an ecosystem where others decide you are the expert. ‍ ‍ Becoming Seen as an Expert One of the biggest barriers to posting on LinkedIn is the feeling of: “Who am I to say this?” Louise gently reframes this. You don't need to declare yourself “the top expert in the world.” You simply need to answer the kinds of questions your dream clients are already asking. Visibility isn't about grandeur—it's about consistency. If you regularly share your perspective, your network begins to associate you with your area of expertise. Even better, others amplify you by engaging, commenting, or tagging you in conversations. As Louise explained: “The people who decide you're the expert are the people watching you show up.” ‍ The metaphor here is a pair of rowers in a boat. If both row on the same side, you go in circles. But when you learn to pull in sync from opposite sides, you glide forward faster and straighter than you ever could alone. ‍ ‍ “One thoughtful conversation outweighs a hundred copy-paste messages. LinkedIn is about networking, not spamming.” – Louise Brogan ‍ A Favourite Story: Selling Art on LinkedIn Louise shared the story of an artist who initially thought LinkedIn wasn't “for her.” Once she began posting about her work, not only did she start selling to businesses (who wanted art for their offices), but she was also featured in Vogue and went on to collaborate with a furniture designer. ‍ Why? Because LinkedIn isn't about industries—it's about people. And people buy from people they connect with. ‍ ‍ The Quiet Power of Consistency The heart of Louise's message is that LinkedIn works when you build a trusted rhythm of presence. Not through noise. Not through hacks. But by showing up in a way that feels true. If you've ever felt hesitant about LinkedIn, let Louise's story reassure you: visibility can be both strategic and soulful. You don't have to shout. You simply need to resonate, consistently. ‍ ‍ Final Thought to Reflect On What could shift for you if you used LinkedIn as a space for building steady, human connections? ‍ Want to explore what this could look like for you? ‍Learn more about the ways you can work with Melitta Campbell to uncover your Value Sweet Spot to market, sell and grow your business confidently, and always on your terms. Working with Melitta >  ‍ ‍ About Louise Louise is the CEO of Louise Brogan Ltd, helping B2B companies leverage LinkedIn to raise their profile and generate leads and sales and author of Raise Your Visibility on LinkedIn, an easy-to-read guide on how to leverage LinkedIn to raise your profile and build a network of value. ‍As the host of the 'Raise Your Visibility Online' podcast and YouTube channel with over 110,000 subscribers, she shares actionable tips for growing businesses online. ‍A winner of the 'Digital Marketer of the Year Award,' Louise has also been recognized in the top 100 Small Businesses and top 100 female entrepreneurs in the UK. She was honoured to represent UK Small Business at Buckingham Palace, meeting King Charles. Louise has spoken at conferences including Social Media Marketing World,  European PEOPIL, TubeFest, Women in Finance, TechConnect, and Social Media Fest Ireland. Her expertise has been featured in Forbes, Huffington Post, Social Media Examiner, The Guardian, and The Times. Beyond her passion for helping solopreneurs, coaches, and consultants through workshops and 1-2-1 training, she also works with larger organisations like BT, BBC, the Chartered Institute of Accountants England & Wales, and the Law Society. Whether you're a small business or a larger company, Louise is dedicated to helping you build your brand and drive results online ‍ Read Louise's Book: Raise Your Visibility on LinkedIn ‍ Connect with Louise Website    LinkedIn ‍  YouTube ‍ About Your Host, Melitta Campbell Melitta Campbell is an award-winning business coach, TEDx speaker, author of A Shy Girl's Guide to Networking and founder of the Dream Clients Club. ‍ Through her Value WhisperingTM Blueprint, she helps introverted female entrepreneurs build quietly impactful businesses that grow through clarity, trust, and alignment. ‍ Learn more about working with Melitta here ‍ ‍ Loved this episode? Turn your Insight into Action with Valora Valora is the podcast's new AI Business Coach. Answer three short questions and she'll translate your responses into simple, practical actions you can take this week to grow your business. Click here now to access Valora > ‍ ‍ You May Also Enjoy... Get a PhD in You: A Course in Miraculous Self-Discovery The Go-Giver: A Little Story About a Powerful Business Idea The Common Path To Uncommon Success More Heart, Less Hustle The Introverted Leader: Building on Your Quiet Strength ‍ > More Podcast Episodes ‍

Phil Mershon, founder of Social Media Marketing World and Unforgettable Events, shares insider secrets on how video producers can transform from vendors into strategic partners. He reveals the mindset shifts and tactical approaches that make event organizers choose you over the competition. This episode is packed with actionable advice for anyone wanting to build long-term relationships with event clients. Key Takeaways Position yourself as a strategic partner by understanding client goals and revenue outcomes, not just filming requirements Treat hybrid events like television productions to create experiences that compete with Netflix-quality content people expect today Use daily check-ins and "must-have" lists to ensure you capture critical moments while staying flexible for spontaneous opportunities Ask outcome-focused questions upfront to become the thinking partner who takes pressure off your client's team About Phil Mershon Phil Mershon is CEO of Unforgettable Experiences and the director of experience for Social Media Examiner where he helped create and lead Social Media Marketing World. Phil creates memorable experiences that lead to increased retention, and impact. In addition, Phil is also a keynote speaker, corporate trainer, consultant, and the author of Unforgettable: The Art and Science of Creating Memorable Experiences. In This Episode [00:00] Welcome to the show! [04:26] Meet Phil Mershon [06:51] Phil's Journey to Event Planning [10:23] Event Recap Videos [18:34] Getting Hired for Events [21:58] Become a Thinking Partner [32:02] How to Not Miss Moments [35:51] Interview Questions [43:22] Social Media Marketing World [46:32] Connect with Phil [48:28] Outro Quotes "You become part of our team as opposed to a vendor who we have to manage." - Phil Mershon "Your show is competing with Netflix and Amazon and all these things right now. And we can help you." - Ryan Koral "If you can stand out and say, we get it... we can make this show maybe not the same quality because we don't have a million dollar budget, but it can feel that way." - Phil Mershon "The first thing that's going to get my attention is you've understood what my goals are and you know how to make those a reality as opposed to talking about gear and people." - Phil Mershon "You still have to have great content to show me you've got skill. I don't care what kind of cameras you're using. I just need what's the outcome." - Phil Mershon Guest Links Follow Phil Mershon online Follow Phil Mershon on Instagram | Facebook | Twitter | Threads Connect with Phil Mershon on LinkedIn Social Media Marketing World Links  Learn more about the Video Blueprint Starter Kit Join the Grow Your Video Business Facebook Group  Follow Ryan Koral on Instagram Follow Grow Your Video Business on Instagram Check out the full show notes

Maxwell Finn is an accomplished marketer, entrepreneur, and investor with over a decade of experience in digital marketing. He was one of the first advertisers on both Facebook and TikTok, becoming a go-to expert in scaling businesses with paid ads. His journey started with his first e-commerce company, Startup Drugz, which he grew rapidly before selling it to Russell Brunson, founder of ClickFunnels. Maxwell then co-founded Quantum Media, a full-service digital marketing agency with Kevin Harrington from Shark Tank. There, he led successful ad campaigns for major clients like 3M, Goodwill, and Sam's Club. Today, he owns a portfolio of businesses, including agencies, e-commerce brands, and SaaS companies, generating over $250 million in direct revenue for clients and training over 10,000 marketers. A sought-after speaker, Maxwell has shared his expertise at top events like Traffic & Conversion Summit and Social Media Marketing World. He's also created educational programs for industry leaders like DigitalMarketer, ClickBank, and Kajabi, helping thousands master paid advertising and digital marketing strategies.   Interview Questions: The power of getting to “no” and why it's essential in client relationships How brilliant brands stand out—and how you can apply the same strategies Lessons from Liquid Death's unconventional rise to success The compounding advantage of entrepreneurship over time How to identify and choose the right mentor to accelerate business growth Why doing what others won't do is the shortcut to hyper success The critical advantage of being first in your market or niche How human illogical behavior can be leveraged for business success   Resources: https://www.maxwellfinn.com/ https://unicornadsmanager.com/   

In this episode, I sit down with Michael Stelzner, founder of Social Media Marketing World and the Social Media Marketing Society, to dive deep into why he made the big decision to close down his successful membership after a decade. We unpack the strategic thinking, the data, and even the unexpected tech issues that led to this major pivot in his business. I also explore the launch of his new AI Business Society membership and what it means both for him and the wider membership industry. If you're at a crossroads with your own membership, you'll find plenty of actionable insights and thought-provoking guidance in our conversation.In this episode:What were the main factors and turning points that led Michael Stelzner to sunset the Social Media Marketing Society after ten years?How did market changes and the rise of AI influence the strategic pivot towards launching the AI Business Society?What was the process and communication strategy for closing down an established membership, and how were existing members supported during the transition?What lessons has Michael learned from running multiple memberships, and how is he approaching the new landscape in the world of online communities and AI?Key Quotes & Takeaways:"that idea of pivoting, even just a small amount can be daunting. But some of the lessons and some of the things that you've done in terms of maintaining that long term vision, looking for those overlaps and not rushing it, not just cutting everything off and considering it as an entirely new business.""I'm militant about saying no to anything that's not in alignment to my mission because I can't do it all. And those who do it all end up failing.""We at Social Media Examiner believe very strongly to do fewer things well is better than doing lots of things poorly."Thank You For ListeningWe really appreciate you choosing to listen to us and for supporting the podcast. We would be eternally grateful if you would consider taking a minute or two to leave an honest review and rating for the show. They're extremely helpful when it comes to reaching our audience and we read each and every one personally!Finally, don't forget to subscribe to the podcast to make sure that you never miss an episode.

Andrew and Pete became best friends 15 years ago at uni, and have never held a job beyond running their own business together. How did they quickly build to the point where, in under a decade, they'd spoken on huge international stages, amassed a community of thousands, and created one of the largest conferences in the UK?Well, you'll hear it from them, but a huge part of it is sheer gumption. They talk about how they made big asks, swung for the fences, and leveraged other people's kindness in the best possible ways. And of course, the way they received that kindness was by showing up with value first.We'll also hear about how they went from highly-paid speaking events and growing their global community to now hosting one of the UK's largest conferences for small businesses, ATOMICON.(ATOMICON25 has now passed, but you can grab your early-bird ticket NOW for ATOMICON26! Use my affiliate link and I'll buy you a drink in Newcastle…)In this episode:“...that very first moment where I walked into the kitchen and Andrew is putting away his Crunchy Nut Cornflakes in the cupboard…”First business (motivational texts!)Branding agency “We'd throw chocolate across the room and we'd do little fun presentations and poems and wraps, and we'd do like, you know, some silly things to get attention.”From local networking meetings to speaking at Social Media Marketing World in San Diego. Big Domino Theory“We stalked those 10 people religiously for about two or three weeks..”Organizing their first big conference (online)“We were just gutsy. We had nothing to lose when we were 24 of putting ourselves out there.”Growing the Atomic communityFocusing on doing one thing really remarkably at a timeLaunching Atomicon…with an expectation of 80 peopleBeing really deliberate about putting on the best event possible, and never getting complacentTheir current growth plan for the foreseeable futureWhat lights Andrew upWhat lights Pete upWhat people get out of Atomicon beyond what's on the tinMoving from a personal brand to a brand-brandFind Andrew and Pete:ATOMICON26 (affiliate link)AtomicInstagram❤️Get Started on Your Personal Brand Journey with a sampling of Christine's Personal Branding Questions here: https://www.gritmon.com/talkaboutmybrandSubscribe to theLet's Talk About Brand Newsletter that goes out weekly to ensure you don't miss a beat!❤️Get Started on Your Personal Brand Journey with a sampling of Christine's Personal Branding Questions here: https://www.gritmon.com/talkaboutmybrandSubscribe to the Let's Talk About Brand Newsletter that goes out weekly to ensure you don't miss a beat! Hosted on Acast. See acast.com/privacy for more information.

What if your next event didn't just inform—it transformed? In this episode of The Story Engine Podcast, I'm joined by Phil Mershon, the creative force behind Social Media Marketing World, one of the largest and most iconic marketing events on the planet. Phil shares his hard-earned secrets to crafting truly unforgettable experiences—ones that people not only love attending but feel deeply connected to. We explore the elements that make great events magnetic and how you can take those same ingredients and infuse them into your brand, business, or team culture. Whether you're hosting a retreat, planning a team offsite, or looking to deepen community in your business, this episode will show you how to turn a gathering into a movement. On This Episode [00:02:18] — The origin story of Social Media Marketing World [00:05:55] — What makes an event truly unforgettable (hint: it's not just great speakers) [00:10:44] — The "secret sauce" behind memorable experiences [00:14:15] — How to make attendees feel seen, valued, and excited to return [00:18:37] — Mistakes people make when planning high-impact events [00:22:04] — How to design events that feel like an extension of your brand's mission [00:26:11] — Infusing storytelling and sensory elements into your live experiences [00:31:30] — How leaders can bring event thinking into their everyday business culture [00:35:20] — Why inclusion and belonging are essential to experience design [00:39:10] — Phil's advice for entrepreneurs planning their first in-person gathering

Global Insights and the P.A.G.E Advocacy Framework for LinkedIn SuccessJoin Coach Michelle J Raymond as she recounts the highlights of the P.A.G.E Advocacy Tour, sharing invaluable insights from Uplift Live in the UK and Social Media Marketing World in the US. From overcoming travel chaos to meeting LinkedIn connections, Michelle dives into the essentials of LinkedIn strategy, emphasising the importance of fundamentals, storytelling, and the newly introduced P.A.G.E Advocacy framework. Discover how to amplify your company's presence on LinkedIn and stay ahead in the world of B2B marketing.Key moments in this episode - 00:00 Introduction and Overview00:30 Travel Adventures and Initial Challenges03:34 Highlights from Uplift Live05:41 Insights from Social Media Marketing World07:49 Key Takeaways and Comparisons16:17 P.A.G.E Advocacy Framework19:34 Tim Tam Moments CONNECT WITH MICHELLE J RAYMOND Michelle J Raymond on LinkedIn Book a free intro call https://socialmediaforb2bgrowthpodcast.com/ B2B Growth Co newsletter - subscribe today to get your LinkedIn news first. Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. Download the Metricool LinkedIn Report 2025 - https://metricool.com/linkedin-trends-study/?utm_source=podcast&utm_medium=influencer&utm_campaign=20250415_michelle-raymond_2025-linkedin-study_en&utm_content=audio&utm_term=q1

I crashed the Social Media Marketing World conference…Okay not literally, but I did snag a ticket and showed up as a fly-on-the-wall digital marketer, ready to soak it all in. In this episode, I'm giving you a no fluff, behind-the-scenes recap of Social Media Marketing World and sharing exactly what freelancers and marketing VAs need to know.Think conferences are just fluff and swag bags? Think again. I'm breaking down how in-person networking can open unexpected doors and level up your visibility. Getting in the room matters — especially if you want to be seen as the expert you truly are.Listen to learn more about:Why I actually went to Social Media Marketing World (hint: it wasn't just for the content)My honest take on whether attending conferences is worth it for freelance marketers (including ROI talk!)The trends I noticed that savvy digital marketing assistants should be paying attention to right nowWhy showing up in-person at events like Social Media Marketing World can fast-track your freelance visibilityWhat to consider if you're dreaming of speaking on conference or event stages somedayWhether you're debating going to a conference or just trying to keep up with trends, this episode gives you the freelancer's lens on what's actually working—and what to ignore. Tune in to find out if Social Media Marketing World belongs on your calendar next year.Sponsored by AI Copywriter in a Box Struggling to create client content fast? Stop wasting time starting from scratch. AI Copywriter in a Box helps you craft high-converting, client-ready content in minutes—emails, social posts, sales pages, and more—all in your client's unique voice. I use it myself to skip the endless revisions and get premium content done fast. Use my affiliate link & get $50 off with the code UNICORN. You can use the AI Copywriter for up to 4 different clients. Grab yours now!Links Mentioned in the Show:Episode 141: Pre-Launch Marketing Strategy with Brenna McGowan, my biz bestie and anticipation marketing genius. Brenna took the stage at Social Media Marketing World and rocked it with a talk on pre-launch buzz strategies. She's the queen of creating momentum before the cart opens.Join The Digital Marketer's Workgroup: Are you already doing marketing work but need more clients and a stronger referral network? Join a tight-knit community of freelancers and get access to behind-the-scenes conversations, support, and troubleshooting that every solo marketer needs. Plus, you'll benefit from advanced trainings, networking opportunities, and exclusive job leads. Apply here!Connect with Emily:Facebook Community: Emily's Unicorn Digital Marketing Assistant LabInstagram: @emilyreaganpr Facebook:

Nate has returned from Social Media Marketing World in San Diego. He breaks down what the trends are and why AI probably won't ruin social media. We've also got plenty of other tech news to get caught up on and some tips and picks to help you tech better. Watch on YouTube! - Visit Notpicks.com INTRO (00:00) MAIN TOPIC: Social Media Marketing World Recap (05:05) DAVE'S PRO-TIP OF THE WEEK:  iOS 18.4, 12 New Things (23:55) JUST THE HEADLINES: (31:45) Martian dust may pose health risk to humans exploring red planet, study finds Bloomberg's AI-Generated news summaries had at least 36 errors since January Scientists may have discovered how to extract power from the Earth's rotation FTC says 23andMe purchaser must uphold existing privacy policy for data handling Trump extends TikTok deadline for the second time Apple flew 5 flights full of iPhones from India and China in 3 days to beat Trump Tariffs iPhone farms sending more than 100,000 scam iMessages per day TAKES: Everything we know so far about the Nintendo Switch 2 - Nintendo's Switch 2 preorder process has strict requirements to thwart scalpers (35:10) Mozilla Thunderbird finally takes on Gmail with new email service (43:25) North Korean hackers cash out hundreds of millions from $1.5bn ByBit hack (46:35) BONUS ODD TAKE: TV Garden - Watch TV from around the world (48:50) PICKS OF THE WEEK: Dave: ArcEmu - Watch Emulator (52:35) Nate: Airmoto Tire Inflator Portable Air Compressor - Air Pump For Car Tires with Digital Pressure Gauge, LED Light and Auto Shut-Off Function - Cordless Pump for Car, Motorcycle, Bicycle, Balls and More (57:35) RAMAZON PURCHASE - Giveaway! (01:05:00)

I just got back from Social Media Marketing World in San Diego, where I attended 14 sessions with a front-row seat to see what's shaping content and personal branding in 2025.One of the primary discussions among top marketers at the conference was the role of Artificial Intelligence (AI) in revolutionizing content creation and marketing strategies.I brought home a notebook full of notes, and instead of letting all that sit in a folder, I uploaded my notes into ChatGPT to spot the patterns and priorities. What emerged was a clear picture of what the experts agree on and a few refreshing shifts in how they approach content creation.Today, I'm walking you through 7 smart content moves that are helping personal brands build trust, stay visible, and show up with purpose. What You'll Discover in This Episode:How to use podcasting as your content hub and simplify your workflowThe shift toward authentic, unpolished video that builds real trustWhy AI isn't your voice—it's your amplifier, and how to use it wiselyWhat to do weekly to grow your LinkedIn visibility without burning outWhy your email list and newsletter might be your most valuable assetA behind-the-scenes peek at how I used ChatGPT to prioritize post-event actionsIf this episode helps, I'd love for you to rate and review it on Apple Podcasts. It really does make a difference. Your Next Step:Ready to Simplify Your Lead Generation with AI?If you're looking to grow your email list without getting lost in tech or spending hours creating content, I'd love to invite you into my private membership—Amplify Your List Building with AI.Here's what's inside:Stay current with smart, ethical AI strategiesGet access to custom GPT tools built to simplify your lead genJoin live coaching sessions for real-time strategy and supportUse done-for-you templates to create lead magnets, opt-ins, and moreMaster your email sequences, sales pages, and planning workflowsThis isn't about doing more—it's about doing what matters, faster and smarter.✨ Founding member spots are still open, but not for long.Join now and lock in the lowest price this offer will ever be.Visit Community.MarisaShadrick.com to learn more. Amplify Your List Building with AI is your go-to membership for coaches, service providers, and course creators who want to attract the right leads organically. For just $37/month, get your own custom ChatGPT team, pre-trained for your marketing needs, plus templates, LIVE coaching, and AI news briefs. Join at Community.MarisaShadrick.comListen to the "Amplify Your Authority" Podcast! Click Here! Rate & Review: If you enjoyed this episode, please take a moment to leave a 5-star rating and review on Apple Podcasts. Tip: Answer these questions inside of ChatGPT (free or paid) and have AI craft your review! How did you discover this podcast? What's your biggest takeaway from this episode? How has this podcast helped your current journey? Thanks so much for taking a few minutes to craft a review!

Did you know only 3% of your audience is ready to buy right now? That's an interesting number, isn't it? Typically, someone needs to see your content 77 times before they are ready to buy, but there are occasions where someone is ready to buy instantly, just like I was this weekend. This reel stopped my scroll and had me hooked immediately. I was ready to buy without hesitation, and I'm breaking down exactly why this particular reel was so effective, so you can recreate your own. In this episode we'll be covering:Social Media Marketing World recap, I am so honored to have been a speaker this year!The fascinating stats I learned during Brenna McGowan's session on Anticipation Marketing.Consistency in your content marketing strategy, building trust and awareness through repeated exposure. Not relying on a single platform to market your business, instead diversifying your content and creating multiple touchpoints for your audience to connect with you.The formula I want you to try this week to create your own reel that makes people want to buy instantly.Plus, a sneak peek of what we'll discuss on next week's episode!Links to reels in this episode:Reel: POV You…Other episodes you might have missed:Episode 023: Create Content That Pops by Knowing Why People Want to BuyEpisode 032: We All Start at Zero: Embrace Storytelling to Connect with Your CommunityEpisode 035: Turning Inspiration into Unique and Original ContentEpisode 042: Your Simple B-Roll Can Become Easy Reels That Actually ConvertEpisode 050: Stories Work! Here's how to make them work for YOUSend a message!Sign up for Reels Lab Join the Social Squad Society Love this conversation? Tap the follow button so you never miss an episode. Connect with me over on Instagram!

I've known Amanda Webb of Spider Working for years. While she started as a digital marketing generalist, Amanda has really built her name for data and analytics in recent years, especially Google Analytics (for which she is a certified trainer with Enterprise Nation).But, like many of us, Amanda didn't start out in marketing, and she shares how her time in the film industry and a small business owner helped her build the tenacity and skills that eventually helped her launch her own successful consulting and speaking business, becoming globally known as an expert on how to make sense of analytics and succeed with data-driven marketing strategies.Of course, we also discuss what lights Amanda up, what she truly delivers beyond just marketing insights, and what cats have to do with any of it (spoiler alert: not much, and she likes it that way!).In this episode:“That's me: I am going to be the next Mike Lee!”Hustling to get those union tickets signed (including in the pubs)The importance of persistence“Let's face it…I'm never going to be the female Mike Lee.”“I know! I'll start a business!”Death of a Saleswoman“You're not coming up on Google…”Facebook, LinkedIn, bloggingAn opportunity in recession“I was everywhere”Getting more widely known via videoIrish Blog AwardsAgorapulse, Social Media Marketing World, Meta and Google (via Enterprise Nation)Helping people feel cleverCats, knitting, film, and boundariesFind Amanda:LinkedInWebsiteThat Analytics PodcastThat Analytics Show❤️Get Started on Your Personal Brand Journey with a sampling of Christine's Personal Branding Questions here: https://www.gritmon.com/talkaboutmybrandSubscribe to theLet's Talk About Brand Newsletter that goes out weekly to ensure you don't miss a beat! Hosted on Acast. See acast.com/privacy for more information.

On today's REAL Personal Branding podcast, Lauren interviews Phil Mershon, the CEO of Unforgettable Experiences and the Director of Experience at Social Media Examiner, on this episode of the REAL Personal Branding podcast. Phil is an expert in creating memorable events and experiences, having accumulated over 30,000 hours of experience in event planning. He shares his journey from leading a service with his siblings and stuffed animals as a child to becoming a renowned event planner, consultant, and author. Phil discusses his book “Unforgettable: The Art and Science of Creating Memorable Experiences” and the analogy of baking bread to explain the core elements of event planning, such as content, communication, and venue. He provides strategies for attracting the right audience, creating opportunities for connection, and delivering exceptional customer service. Phil also shares examples of innovative and memorable event elements, including incorporating unexpected performances and providing essential items for attendees. Throughout the conversation, Phil emphasizes understanding the audience's needs and creating a personalized, unforgettable experience, regardless of the event's size. Connect with Lauren V. Davis here: https://linktr.ee/ldaviscreative Connect with Phil Mershon here: https://www.linkedin.com/in/philmershon https://www.facebook.com/phil.mershon http://philmershon.com/bonus https://www.amazon.com/Unforgettable-Science-Creating-Memorable-Experiences/dp/1636981011

Join LinkedIn expert Louise Brogan in this episode of Raise Your Visibility Online as she shares her excitement about speaking at the Social Media Marketing World conference in San Diego.   Louise delves into the importance of strategic content creation on LinkedIn, emphasizing the need for consistency and repeated messaging to build trust and thought leadership.   She discusses effective content types, including carousel posts, polls, and newsletters, and provides actionable insights on repurposing one piece of content in multiple ways to enhance visibility.   Louise also introduces her new membership offering on YouTube and shares a success story from her recent content marketing workshop.   https://www.youtube.com/@RaiseYourVisibilityOnline/join   00:00 Introduction to Raise Your Visibility Online 00:50 Excitement for Social Media Marketing World 02:26 Strategic Content for LinkedIn 04:45 Engaging LinkedIn Posts 07:12 One Message, Many Ways 10:40 Membership and Workshops 12:34 Conclusion and Upcoming Events  

What happens when you have a conversation with a genuinely advanced AI? Michael Stelzner finds out in this special episode! He dives into an experiment with Sesame Research's AI voice assistant, "Maya," and the results are incredible. Hear their conversation, exploring everything from social media marketing to persuasive techniques. Experience the nuanced, human-like quality of Maya's voice, and you'll understand why Michael is so excited about the potential of this technology. Tune in to hear a glimpse of tomorrow, today!Try Sesame: https://sesame.com/researchCheck out Social Media Marketing World 2025 coming March 30th: http://socialmediamarketingworld.info/See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

What happens when you have a conversation with a genuinely advanced AI? Michael Stelzner finds out in this special episode! He dives into an experiment with Sesame Research's AI voice assistant, "Maya," and the results are incredible. Hear their conversation, exploring everything from social media marketing to persuasive techniques. Experience the nuanced, human-like quality of Maya's voice, and you'll understand why Michael is so excited about the potential of this technology. Tune in to hear a glimpse of tomorrow, today!Try Sesame: https://sesame.com/researchCheck out Social Media Marketing World 2025 coming March 30th: http://socialmediamarketingworld.info/See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Send us a textIn this episode, Kay sits down with Chris Mercer, widely known as Mercer, Co-Founder of MeasurementMarketing.io. Mercer shares his transformative journey from building WordPress websites to becoming an authority in measurement and marketing strategies. Known for simplifying complex data analytics into actionable steps, Mercer explains how businesses can shift their mindset andmeasurement strategies to drive results. Whether you're a startup, small business, or scaling organization, Mercer's insights into data-driven decision-making and strategic mindset shifts will revolutionize how you approach your business operations and growth.What to Expect in this Episode:00:00 — Introduction to Chris Mercer and his journey into measurement marketing.00:02 — From WordPress to Measurement Marketing: How Mercer identified the market need.00:06 — The Power of Listening to the Market: Pivoting based on customer demand.00:11 — The First Thing Businesses Should Measure: Simplifying your data approach.00:17 — Simplicity is a Skill: Avoiding overcomplicated measurement systems.00:21 — Stages of Business Measurement: Cave, Valley, and Summit explained.00:31 — Avoiding the Helicopter in the Cave Trap: Why starting with simplicity matters.00:37 — The Role of Mindset in Business Success: Useful beliefs and being open to being wrong.00:45 — Building Measurement Muscle: Developing systems and growing naturally.00:52 — Introduction to Profit School: Optimizing team structures and workflows.01:02 — Key Takeaways for Entrepreneurs: Mindset, systems, and simplicity in scaling.Guest Bio:Chris Mercer, widely known as Mercer, is the Co-Founder of MeasurementMarkeƟng.io, an industry- leading platform dedicated to helping businesses simplify their analytics and make data-driven decisions. With years of experience in digital marketing, Mercer is a sought-after speaker at prestigious events like Traffic & Conversion Summit, Social Media Marketing World, and Content Jam. He specializes in demystifying data analytics and empowering entrepreneurs to measure what truly matters in theirbusinesses.Connect with Chris Mercer: Measurement Marketing Website: https://measurementmarketing.io Profit School Website: https://profitschool.com LinkedIn: Chris Mercer on LinkedInConnect with your Host, Kay SutharBusiness Website: https://makeyourmarkagency.com/Podcast Website: https://www.makeyourmarkpodcast.com/LinkedIn: https://www.linkedin.com/in/kay-suthar-make-your-mark/Facebook Group: https://www.facebook.com/groups/482037820744114Podcast: https://www.makeyourmarkpodcast.com/Email: kay@makeyourmarkagency.comFREE Gifts from Kay Suthar:3 Ultimate Secrets to Getting Booked on Podcasts: https://getbookedonpodcast.com/5 Simple Steps To Launch Your Podcast in 14 Days: https://14daystolaunch.comKey Takeaway:Understanding measurement isn't about drowning in data—it's about asking the right questions, collecting meaningful answers, and taking informed actions. Mercer breaks down the mindset, tools, and strategies required to scale efficiently and sustainably. Tune in and learn how to transform your approach to measurement, mind

In this behind-the-scenes episode, Social Media Examiner's CEO Michael Stelzner and marketer Dan Sanchez reveal how they're pivoting their marketing strategy in response to 2025's challenges. With social algorithms deprioritizing promotional content, email deliverability issues, and AI impacting SEO, they've implemented eight new approaches—all while promoting their flagship Social Media Marketing World conference.To learn more about Social Media Marketing World, visit SocialMediaMarketingWorld.infoReview our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this behind-the-scenes episode, Social Media Examiner's CEO Michael Stelzner and marketer Dan Sanchez reveal how they're pivoting their marketing strategy in response to 2025's challenges. With social algorithms deprioritizing promotional content, email deliverability issues, and AI impacting SEO, they've implemented eight new approaches—all while promoting their flagship Social Media Marketing World conference.To learn more about Social Media Marketing World, visit SocialMediaMarketingWorld.infoReview our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this special episode, Michael Stelzner discusses the major developments unveiled by tech giants in December 2024 and explains why marketers must adapt to these innovations or risk falling behind.To learn more about Social Media Marketing World, visit SocialMediaMarketingWorld.infoBe sure to follow the AI Explored podcast. See socialmediaexaminer.com/ai-explored-podcast/See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this special episode, Michael Stelzner discusses the major developments unveiled by tech giants in December 2024 and explains why marketers must adapt to these innovations or risk falling behind.To learn more about Social Media Marketing World, visit SocialMediaMarketingWorld.infoBe sure to follow the AI Explored podcast. See socialmediaexaminer.com/ai-explored-podcast/See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Michael Stelzner reveals three trends essential for marketers, creators, and entrepreneurs in an exclusive interview with Sean Cannell, host of the Think Media Podcast.To learn more about Social Media Marketing World, visit SocialMediaMarketingWorld.infoTo watch part two of this interview, visit SocialMediaExaminer.com/thinkSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Michael Stelzner reveals three trends essential for marketers, creators, and entrepreneurs in an exclusive interview with Sean Cannell, host of the Think Media Podcast.To learn more about Social Media Marketing World, visit SocialMediaMarketingWorld.infoTo watch part two of this interview, visit SocialMediaExaminer.com/thinkSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this episode of Do This, Not That, host Jay Schwedelson interviews Michael Stelzner, founder of Social Media Examiner and Social Media Marketing World. They discuss effective event marketing strategies, speaker selection, and promotional tactics for conferences and webinars. Michael shares his insights on driving event registration, utilizing customer testimonials, and the importance of networking in the events industry.=================================================================Best Moments:(01:37) Strategies for driving event registration and increasing attendance(05:01) Techniques for gathering and utilizing customer testimonials(06:41) Promoting events through various channels, including email marketing(09:24) Criteria for selecting speakers for events(11:57) Email marketing strategies for event promotion(16:51) Michael's approach to attending other events as a talent scout(18:18) The importance of networking and relationship-building in the events industry=================================================================Guest Bio:Michael Stelzner is the founder of Social Media Examiner, a leading resource for social media marketing information, and the creator of Social Media Marketing World, one of the largest conferences in the digital marketing industry. He hosts multiple podcasts, including the Social Media Marketing Podcast and AI Explorer. With over 15 years of experience in the social media marketing field, Michael is known for his expertise in content creation, event organization, and industry networking. He is also the author of Launch and Writing White Papers.=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don't take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform.

Big Domino Effect In this episode, Chris Do is joined by Andrew and Pete to discuss their journey from aspiring entrepreneurs to hosting one of Europe's largest business conferences, Atomicon. They emphasize the power of ‘the remarkable ask' and setting colossal goals to expedite success. The duo shares their strategies for growing their business, the value of building community-driven events, and their unique approach to tackling challenges through the ‘Big Domino Effect.' The conversation also highlights their key moments in securing significant opportunities, such as becoming keynote speakers at Social Media Marketing World and their method of leveraging notable speakers to enhance Atomicon. Check out today's guests, Andrew and Pete: ➤ Website | Atomicon | Newsletter Check out The Futur: ➤ Website | Courses | LinkedIn | Podcasts ➤ Instagram | Facebook | Twitter | TikTok | YouTube Check out Chris Do: ➤ Website | LinkedIn | Facebook | Instagram | Twitter ➤ TikTok | Threads | Zaap | Clubhouse | Behance Learn more about your ad choices. Visit podcastchoices.com/adchoices

A true YouTube pioneer, Sean Cannell joined the platform only two years after its launch. Having built a YouTube empire worth $10 million, he helps entrepreneurs grow their influence and pursue their passion full-time through the power of online video. In today's episode, Sean offers invaluable insights on YouTube monetization and leveraging the platform for business. Sean Cannell is a business coach, international speaker, and YouTuber who has over 3 million subscribers across his channels. Featured in the "20 Must Watch YouTube Channels That Will Change Your Business” by Forbes, he helps entrepreneurs and creatives build their influence and income with online video through his seven-figure media company, Think Media.   In this episode, Hala and Sean will discuss: - The best way to monetize YouTube from day one - Diversifying YouTube income beyond ad revenue - How to supercharge your YouTube earnings - Lesser-known YouTube features for increased earnings - Strategies for integrating YouTube into your sales funnel - Organic lead generation with YouTube - The shortest path to big earnings with a small channel - Sean's formula for building sales funnels on YouTube - The two big ways to get discovered on YouTube - Ethical clickbait writing that works - The YouTube algorithm - And other topics…    Sean Cannell is a leading YouTuber, business coach, and CEO of Think Media, with over 3 million subscribers across his channels. Through his seven-figure media company, he helps entrepreneurs and creatives build their influence and income with online video. He has been featured in the "20 Must Watch YouTube Channels That Will Change Your Business” by Forbes. Also an international speaker, he has shared his expertise on YouTube, online business, and digital marketing at events like VidCon Anaheim, Social Media Marketing World, Marketing Impact Academy, and Grow With Video Live.    Resources Mentioned: Sean's Website: https://www.seancannell.com/  Sean's LinkedIn: https://www.linkedin.com/in/seancannell/  Sean's Twitter: https://twitter.com/seancannell  Sean's Instagram: https://www.instagram.com/seancannell/  Sean's YouTube: https://www.youtube.com/channel/UCWWFavn3ym0w3myTD5OX59g  Think Media's YouTube: https://www.youtube.com/user/THiNKmediaTV  Sean's Free Class: https://courses.seancannell.com/youtube-1k-challenge-sign-up-march-2024  The Think Media Podcast: https://podcasts.apple.com/gb/podcast/the-think-media-podcast/id1492533163      LinkedIn Secrets Masterclass, Have Job Security For Life: Use code ‘podcast' for 30% off at yapmedia.io/course.     Sponsored By: Shopify - Sign up for a one-dollar-per-month trial period at youngandprofiting.co/shopify Justworks - Start your free month now at justworks.com/profiting Indeed - Get a $75 job credit at indeed.com/profiting Economist Education - Go to education.economist.com/PROFITING and enter my promo code PROFITING at registration to get 15% off any course from Economist Education. This offer ends on March 31st – don't wait! Airbnb - Your home might be worth more than you think. Find out how much at airbnb.com/host Porkbun - Get your .bio domain and link in bio bundle for just $5 from Porkbun at porkbun.com/Profiting Pipedrive - Go to youngandprofiting.co/pipedrive and get 20% off Pipedrive for 1 year!     More About Young and Profiting Download Transcripts - youngandprofiting.com Get Sponsorship Deals - youngandprofiting.com/sponsorships Leave a Review - ratethispodcast.com/yap Watch Videos - youtube.com/c/YoungandProfiting   Follow Hala Taha LinkedIn - linkedin.com/in/htaha/ Instagram - instagram.com/yapwithhala/ TikTok - tiktok.com/@yapwithhala Twitter - twitter.com/yapwithhala   Learn more about YAP Media Agency Services - yapmedia.io/

Sean Cannell was the textbook troubled teenager, indulging in wild parties and substance abuse. But after getting expelled from high school, he decided to turn his life around. He immersed himself in volunteer work at a small church where he discovered video production and marketing. He has now built a seven-figure media empire, with 17 years of YouTube experience under his belt. In today's episode, Sean dives deep into YouTube, including the right way to get started and the future of the platform. Sean Cannell is a business coach, international speaker, and YouTuber who has over 3 million subscribers across his channels. Featured in the "20 Must Watch YouTube Channels That Will Change Your Business” by Forbes, he helps entrepreneurs and creatives build their influence and income with online video through his company, Think Media.   In this episode, Hala and Sean will discuss: - Why YouTube is miles ahead of other platforms  - Lead generation with YouTube - Nurturing hot leads with YouTube - Longevity on YouTube - Prospects for entrepreneurs starting on YouTube now - Growth potential for entrepreneurs on YouTube  - Considerations for starting a successful channel  - Why it's not too late to start in 2024 - YouTube as an investment for your business - Frameworks for picking the perfect name for your channel - And other topics…   Sean Cannell is a leading YouTuber, business coach, and CEO of Think Media, with over 3 million subscribers across his channels. He helps entrepreneurs and creatives build their influence and income with online video through his seven-figure media company. He has been featured in the "20 Must Watch YouTube Channels That Will Change Your Business” by Forbes. Also an international speaker, he has shared his expertise on YouTube, online business, and digital marketing at events like VidCon Anaheim, Social Media Marketing World, Marketing Impact Academy, and Grow With Video Live.  Resources Mentioned: Sean's Website: https://www.seancannell.com/  Sean's LinkedIn: https://www.linkedin.com/in/seancannell/  Sean's Twitter: https://twitter.com/seancannell  Sean's Instagram: https://www.instagram.com/seancannell/  Sean's YouTube: https://www.youtube.com/channel/UCWWFavn3ym0w3myTD5OX59g  Think Media's YouTube: https://www.youtube.com/user/THiNKmediaTV  Sean's Book, YouTube Secrets: The Ultimate Guide to Growing Your Following and Making Money as a Video Influencer: https://www.amazon.com/YouTube-Secrets-Ultimate-Following-Influencer/dp/1544511817 Sean's Free Class: https://courses.seancannell.com/youtube-1k-challenge-sign-up-march-2024  The Think Media Podcast: https://podcasts.apple.com/gb/podcast/the-think-media-podcast/id1492533163      LinkedIn Secrets Masterclass, Have Job Security For Life: Use code ‘podcast' for 30% off at yapmedia.io/course.     Sponsored By: Shopify - Sign up for a one-dollar-per-month trial period at youngandprofiting.co/shopify Justworks - Start your free month now at justworks.com/profiting Indeed - Get a $75 job credit at indeed.com/profiting Economist Education - Go to education.economist.com/PROFITING and enter my promo code PROFITING at registration to get 15% off any course from Economist Education. This offer ends on March 31st – don't wait! Airbnb - Your home might be worth more than you think. Find out how much at airbnb.com/host Porkbun - Get your .bio domain and link in bio bundle for just $5 from Porkbun at porkbun.com/Profiting Pipedrive - Go to youngandprofiting.co/pipedrive and get 20% off Pipedrive for 1 year!   More About Young and Profiting Download Transcripts - youngandprofiting.com Get Sponsorship Deals - youngandprofiting.com/sponsorships Leave a Review - ratethispodcast.com/yap Watch Videos - youtube.com/c/YoungandProfiting   Follow Hala Taha LinkedIn - linkedin.com/in/htaha/ Instagram - instagram.com/yapwithhala/ TikTok - tiktok.com/@yapwithhala Twitter - twitter.com/yapwithhala   Learn more about YAP Media Agency Services - yapmedia.io/