Canna Playbook

What's going on Canna Playbook Nation, hope you are doing amazing today from wherever in the world you are tuning in from. As always we are on a mission to bring you stories of cannapreneurs and the very people the power the cannabis industry. Edibles are a huge part of the cannabis industry and a very popular way for newcomers and veterans to consume their medicine. Back in the day, the Edible industry was extremely shady and you wouldn’t even know how much medicine you are consuming. We have come a long way from then and today we are bringing an amazing brand that is not only focused on providing the right dosage but is a health & wellness company as well. If you know edibles you know they are candy and cookies, and not exactly a nutritious treat, honestly, you are eating medicine and sugar which we all know sugar is pretty much poison. So my next guest today has carved out a niche for her brand to help people discover cannabis in a nutritious and wholesome way without the sugar and additives and also something that is Kosher and clean for religious groups. It was super fun talking to Roxanne today and It was definitely an honor to have her on today's episode so sit back relax and lets ease into to today's episode To Connect with Roxanne you can email her directly at: roxanne@fruitslabs.com To Follow Fruit Slabs check them out on Instagram: https://www.instagram.com/fruitslabs/ Visit the Website for the latest updates: http://fruitslabs.com To learn more about our solutions or how you can get on our podcast, book a discovery call here: www.cannaplaybook.com/connect

What's going on Canna Playbook Nation, hope you are doing amazing today from wherever in the world you are tuning in from. As always we are on a mission to bring you stories of cannapreneurs and the very people the power the cannabis industry. In today's episode, we are going to be diving into one of my favorite topics over here at the Canna Playbook is getting in touch with your customers and more specifically data. Today DATA > OIL (yep, data is worth more than oil and that says a lot. There is SO MUCH money being left on the table because businesses everywhere but mainly in the cannabis industry, they have no customer follow up experience implemented. So I brought one of my friends and business partners I trust in the space on today, Daniel Budai who runs a 7 figure Email Marketing & Messaging agency and has multiple CBD clients. So we will dive into what's working and what key things to do if you are starting out with your CBD or Canna business. It was definitely an honor to have him on today's episode so sit back relax and lets ease into to today's episode To learn more about Daniel: https://www.linkedin.com/in/budaidaney/ To learn more about Budai Media: https://www.thebudaimedia.com To learn more about our solutions or how you can get on our podcast, book a discovery call here: www.cannaplaybook.com/connect

Welcome to Episode 008 of the Canna Playbook. What's going on Canna Playbook Nation, hope you are doing amazing today from wherever in the world you are tuning in from. As always we are on a mission to bring you stories of cannapreneurs and the very people that power the cannabis industry. Guys, Even though Cannabis sales are up, retailers are still having to drastically change the way they service their customers. Pickup and Delivery and other convenient ways are popping up for the industry and if you have ever been to a dispensary there is a lot of wasted real estate space inside the store. Today we are diving into how retailers can actually increase their revenues and get a bridge to really help their consumers have a safe experience all while making you more money. My guest today is Victor Arocho who is solving that very problem with Paywana, and this was a super interesting conversation on the solutions that are coming up all over the cannabis industry and how Paywana is leading the way in the way to think about your customer experience and increasing your revenues if you run a dispensary and retail shop. It was definitely an honor to have him on today's episode so sit back relax and lets ease into to today's episode To learn more about Victor: https://www.victorarocho.com To learn more about Paywana: https://paywana.com *Don’t forget Victor provided an awesome deal to our listeners, so just mention you heard of them from “Canna Playbook” and they will take care of you. To learn more about our solutions or how you can get on our podcast, book a discovery call here: www.cannaplaybook.com/connect

Welcome to Episode 006 of the Cannaplaybook. In this episode Sumeet Harish and Kwame El discuss how to use "leverage" in your CBD and Cannabis business. People talk about using Paid ads and although that may be an option for the "big guys" we know that when it comes to growing your business properly, every dollar counts. When growing our business we had to use creative ways especially in the CBD/Cannabis industry where "Facebook & Google" don't allow us to play on an even playing field. So how do we help our clients and ourselves....LEVERAGE....we discuss how we have used it and how you can start to use it in your business to grow faster and keep stacking on different revenue plays. To learn more about the agency you can go to www.hbbmedia.com (Hemp Brand Builder) 
We dive into all these questions on this mastermind call with one of our high level coaching clients and break down the process and strategy we deploy. If you want to watch a video version of this episode please feel free to join our community “Canna Playbook” on Facebook. Let us know what you think or if you have any questions by leaving a comment below and leave us a review and let us know how we are doing. Keep growing!

Welcome to Episode 005 of the Cannaplaybook. In this episode Sumeet Harish and Kwame El talk about the future of cannabis/CBD/Hemp Marketing globally and how you can be prepared to not be left behind. To learn more about the agency or if you need help with your brand you can go to www.hbbmedia.com (Hemp Brand Builder) If you want to watch a video version of this episode please feel free to join our community “Canna Playbook” on Facebook. Let us know what you think or if you have any questions by leaving a comment below and leave us a review and let us know how we are doing. Keep growing!

Welcome to Episode 004 of the Cannaplaybook. In this episode Sumeet Harish and Kwame El discuss a very important topic for CBD/Cannabis Business owners... how to choose the right marketing partner. Most agencies right now are also trying to take advantage of the boom in CBD businesses, but with any boom comes scammers and people trying to sell you solutions that do not work and will just cost you more time and headache than you need. If you are new to the CBD industry and trying to get your brand successful online there are many pitfalls you need to understand and in this episode Kwame and Sumeet break those down. To learn more about the agency you can go to www.hbbmedia.com (Hemp Brand Builder) 
We dive into all these important issues and topics and how to really understand the items that are available to all CBD entrepreneurs today and how to talk to a marketing agency so you have the upper hand.. If you want to watch a video version of this episode please feel free to join our community “Canna Playbook” on Facebook. Let us know what you think or if you have any questions by leaving a comment below and leave us a review and let us know how we are doing. Keep growing!

Welcome to Episode 003 of the Cannaplaybook. In this episode Sumeet Harish and Kwame El bring back the master of IG himself, Eric Noel, the Boss of Instagram Strategy and Brand Ambassador programs at Hemp Brand Builder. Today we dive into on of our client calls in which we break down the beginning stages of building out a Brand Ambassador program dn the pitfalls to avoid. To learn more about the agency you can go to www.hbbmedia.com (Hemp Brand Builder) In this episode we will cover how Influencer Marketing is working for the CBD Industry. How do you create a brand ambassador program? How do you succeed? How do you scale? and How do you make influencer marketing work for your Brand? 
We dive into all these questions on this mastermind call with one of our high level coaching clients and break down the process and strategy we deploy. If you want to watch a video version of this episode please feel free to join our community “Canna Playbook” on Facebook. Let us know what you think or if you have any questions by leaving a comment below and leave us a review and let us know how we are doing. Keep growing!

Welcome to Episode 002 of the Cannaplaybook. In this episode Sumeet Harish and Kwame El bring on their Instagram Head of Strategy, Eric Noel, who dives into the strategy that our agency has been using and dominating niches in under 30 days and building a compounding effect that will only set you up to succeed, they have been using this strategy across many major accounts and not many people know about it. Check out the latest playbook plays they have been teaching in this episode and see how you can implement it in your business. To learn more about the agency you can go to www.hbbmedia.com (Hemp Brand Builder) In this episode we will cover how Influencer Marketing is working for the CBD Industry. How do you create a brand ambassador program? How do you succeed? How do you scale? and How do you make influencer marketing work for your Brand? 
We dive into all these questions on this mastermind call with one of our high level coaching clients and break down the process and strategy we deploy. If you want to watch a video version of this episode please feel free to join our community “Canna Playbook” on Facebook. Let us know what you think or if you have any questions by leaving a comment below and leave us a review and let us know how we are doing. Keep growing!

Welcome to Episode 001 of the Cannaplaybook. In this episode Sumeet Harish and Kwame El dive into the strategy they have been using in their agency Hemp Brand Builder (www.hbbmedia.com) to help grow CBD brands online. In this episode we explain and breakdown to a client the step by step process on how to get traffic and convert that traffic into a sale online. Listen to the entire episode, as this is a great primer if you are new to selling CBD or Cannabis products online. If you are a visual person you can watch the visual version inside our FREE community!