Podcasts about Email marketing

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  • 2,669PODCASTS
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  • Jan 24, 2022LATEST

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Best podcasts about Email marketing

Show all podcasts related to email marketing

Latest podcast episodes about Email marketing

Camper Nomads - Business on Wheels
Business auf Augenhöhe | VA Nina von Wichelhaus

Camper Nomads - Business on Wheels

Play Episode Listen Later Jan 24, 2022 57:05


Nina @ninavonwichelhaus ist seit Anfang des Jahres 2021 als VA selbstständig. Anfänglich hat sie erstmal nebenberuflich gestartet, doch schon nach 3 Monaten entstand daraus ein Vollzeit-Business. Begonnen hat Nina mit klassischem Office-Management, wobei der Fokus nun auf E-Mail-Marketing, Onlinekurs-Erstellung und Online-Business-Management liegt. Ninas Antrieb: Mit Strategie zum E-Mail-Marketing, neue Ideen entwickeln, neue Dinge ausprobieren, Menschen beim Business-Aufbau und Wachstum unterstützen und zu sehen, wie sich alles weiterentwickelt. Was genau Ninas Vision ist und wie, sie auch deinem Business helfen kann, das erfährst du in der heutigen Podcastfolge. Die gesamten Links und Shownotes findest du in unserem Blogbeitrag: https://campernomads.net/business-auf-augenhohe-va-nina-von-wichelhaus/ Wie war die Folge für dich? Waren spannende Infos dabei? Lass es uns gerne wissen. Viel Spaß beim Lauschen wünschen dir deine CAMPER NOMADS Anja, Sandra & Team

The Online Business Show
How To Use Persuasion Without Compromising your Ethics with Tarzan Kay

The Online Business Show

Play Episode Listen Later Jan 24, 2022 57:00


Can persuasion be engaging, efficient, AND ethical? It seems that everywhere you look these days, you'll find new tricks and tactics for pushing your audience towards the almighty checkout button. But one of the oldest pillars of online marketing has never stopped working - persuasive storytelling through email. On today's episode, I'm joined by Tarzan Kay, an email copywriting expert, as we talk about how to use persuasion in your marketing without compromising your ethics. --------------------------MORE EPISODE RESOURCES:Check out the full Show Notes including episode highlights, key takeaways, quotable moments, exclusive resources, and more: onlinebusinessowner.com/obs/episode-78

Design MBA
Don't Monetize Your Side Hustle - Rob Hope (Founder @ One Page Love)

Design MBA

Play Episode Listen Later Jan 23, 2022 67:57


Rob Hope is a South African born web designer, developer and Maker who runs One Page Love, Email Love and Yo! After a decade freelancing, he finally took the leap to work on his side projects full time. When not building online he loves to surf, bird watch and listen to 90s punk rock. STRENGTHEN YOUR LANDING PAGESBuy the Landing Page Hot Tips ebook which features 100 digestible lessons to implement into your Landing Pages. Use this link to get 40% off: https://robhope.gumroad.com/l/hottips/designmba CONNECT WITH ROB HOPEYouTube - https://www.youtube.com/robhope Twitter - https://twitter.com/robhope LinkedIn - https://www.linkedin.com/in/robhope/ Website - https://robhope.com/CONNECT WITH MELinkedIn - https://www.linkedin.com/in/jayneil Twitter - https://twitter.com/jayneildalal 

The Smart Passive Income Online Business and Blogging Podcast
SPI 544: How to Build a Remarkable Email Marketing Machine with Brad Hussey

The Smart Passive Income Online Business and Blogging Podcast

Play Episode Listen Later Jan 21, 2022 20:07


#544 Have you ever had an ambitious goal—one that when you're finally faced with the opportunity to fulfill it, you're met with resistance and ultimately try to self-sabotage? It's that voice in your head that tells you you're just not good enough. Today's guest host, Brad Hussey, knows that voice—and he also knows that what we creators and entrepreneurs must always try to do is feel that fear, that anxiety—and do it anyway. The "it" in today's case is email marketing—and not just any ordinary email marketing. Brad will be sharing his approach to creating a remarkable, hyper-personalized marketing machine that delights, resonates, and turns traffic into customers and fans for life. Show notes and more at SmartPassiveIncome.com/session544.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Online Genius Podcast
EP 271: What Is Your Audience's Level of Awareness?

Online Genius Podcast

Play Episode Listen Later Jan 20, 2022 16:43


In this episode, we're talking about your audience's level of awareness and how that impacts your online business. This was a concept I dug into during my live event in December 2021, and people found it very helpful. A lot of people aren't thinking about their audience when they're marketing. Instead, they're trying to sell a specific product to people who don't know they have a problem or who only recognize their symptoms. Obviously, that's not going to work well. Part of your role as a marketer will be to move people along the awareness continuum. Your content should help bridge the gap between where they are to get them to the point of being solution aware. Then you can educate them about your product. WHAT YOU'LL LEARN IN TODAY'S EPISODE: Why you need to recognize where your audience is on the journey of solving their problem Why this “journey” is a continuum Problem unaware – they are blissfully unaware of their problem Symptom aware – they recognize they have a pain point (symptom) but don't know what the problem actually is Problem aware – they recognize what the underlying problem is but don't know the solution Solution aware – they understand their problem and recognize the solution Product aware – they don't just know about the solution generically but are also aware of your product as a solution Why your message to your audience needs to meet them where they are If your audience is only symptom aware, you can't talk to them as if they're solution aware You need to create content that will help your audience move from whatever level of awareness they're at to being solution aware Then your conversion content needs to help them become product aware and make a decision about whether your product is the right product for them RESOURCES IN TODAY'S EPISODE: BADA$$ Online Marketing Membership BADA$$ Online Marketing University Free Privacy Policy BADA$$ Online Marketers Follow Bobby on Instagram

Christoph Trappe: Business Storytelling Podcast
452: What's good copy in your email marketing?

Christoph Trappe: Business Storytelling Podcast

Play Episode Listen Later Jan 20, 2022 26:56


Samar Owais joins me on this episode to talk about good copy in email. Join us. We discuss: Customer journeys The different types of emails Writing for people The impact of iOS15 How to handle replies And more... Connect with her here: https://samarowais.com/ --- Send in a voice message: https://anchor.fm/ctrappe/message Support this podcast: https://anchor.fm/ctrappe/support

Online Genius Podcast
EP 270: The 4 Machines You Need In Your Business

Online Genius Podcast

Play Episode Listen Later Jan 18, 2022 30:30


In this episode, we're talking about the 4 machines that your business needs to succeed. This topic is part of an ongoing conversation we started a few weeks ago about what it really means to create a freedom business. There are people in the online marketing space who are selling the idea that building a business is easy and that all you need to do is hire a VA to run it and you'll be earning money while you sleep in no time. But this isn't realistic. Now, you might be wondering what I mean by “machines.” These are simply the different teams or functions in your business that handle a lot of different tasks. In this episode, we'll do an overview of the 4 machines you need in your business so you can see the big picture. In future weeks, we'll dig into each of these 4 machines so you can see more specifically what you'll need in each one. WHAT YOU'LL LEARN IN TODAY'S EPISODE: What people really mean by “freedom business” The two kinds of freedom you need to create in your business Money freedom Time freedom The marketing machines (traffic, conversions, customer experience) are what create the money and money freedom The operations machine is what helps you create time freedom The operations machine has 2 main roles:  Ensuring you're dealing with all the requirements and compliance issues Getting you out of the day-to-day Challenges to building your operations machine You need to build a team so you're not doing everything yourself You need money to fund a team Building a team too soon can stunt your growth Why it's important to stay lean in the early stages of your business Why you also need to think of time in terms of its value The machines in the marketing area Traffic = getting attention Conversion = turning leads into buyers Customer experience = experience people have with your brand at every stage Why the funnel model is short-sighted How the machines in the marketing area are interconnected Why you need to build all 4 of these machines if you want a successful business RESOURCES IN TODAY'S EPISODE: E-myth Revisited BADA$$ Online Marketing Membership BADA$$ Online Marketing University Free Privacy Policy BADA$$ Online Marketers Follow Bobby on Instagram

Email Einstein | Ingenious Ecommerce Email Marketing
5 Steps to Get Out of the Spam Folder

Email Einstein | Ingenious Ecommerce Email Marketing

Play Episode Listen Later Jan 18, 2022 38:52


80 - The spam folder is a black hole for email marketers. Once you're in, it can feel impossible to get out. If you're stuck in the spam folder, don't worry. The Email Einsteins are here to help! Vira and Alissa are back with five proven tips to get your emails out of the spam folder and keep them out. For good.

Virtual Assistant Women - Der Podcast für erfolgreiche virtuelle Assistentinnen
Als VA Expertin für Onlinekurse werden mit apprex - Interview mit Andreas Pabst

Virtual Assistant Women - Der Podcast für erfolgreiche virtuelle Assistentinnen

Play Episode Listen Later Jan 18, 2022 33:56


Tue, 18 Jan 2022 05:00:00 +0000 https://podcast2b7682.podigee.io/150-neue-episode 25dd329346d0698c70062844f699ec2b Diese Chance solltest du dir nicht entgehen lassen! Du wirst als virtuelle Assistentin gebraucht! Andreas Pabst von apprex gibt dir als VA die Chance, dich als zertifizierte Expertin für seine Plattform apprex zu qualifizieren. Sein Unternehmen bietet eine Software, mit der viele Tools in einem zusammengefasst werden, um erfolgreich einen Onlinekurs zu vermarkten. 2019 hatten Andreas und sein Team die Nase voll! Nachdem keines der Onlinekurs-Lösungen für sie infrage gekommen waren, programmierten sie einfach ihre eigene Software. Mit Erfolg! Nicht nur, dass Coaches, Trainer und Co. einfach und unkompliziert ihren Onlinekurs dort präsentieren können. Sie bieten ebenfalls eine All-in-One-Lösung an, die einen Community-Bereich, E-Mail-Marketing, Landingpages, u. v. m. bereithält. Warum es für dich als VA interessant ist? Apprex bietet ein Programm an, mit dem VAs zu Expertinnen für ihre Software werden. Denn Kunden suchen nicht nur einen Platz für ihren Kurs, sondern auch VAs, die sich mit der Umsetzung und Organisation ihrer Projekte bestens auskennen! Höre dir diese Folge an und erfahre: Was apprex genau ist und anbietet Wie du dich als VA zertifizieren lassen kannst Welche Chancen sich für dich dabei ergeben Wie du mit apprex Kunden gewinnen kannst Was du alles in kurzer Zeit erlernen kannst Shownotes apprex Website*: https://www.apprex.de/ Informationen zertifizierte Partner*: https://www.apprex.de/certification Das VAW-Festival geht 2022 in die zweite Runde! Wirf dich in deine schicken Festival-Klamotten und trage dich bereits jetzt auf die Warteliste ein, um keine Informationen zu verpassen: https://www.virtual-assistant-women.de/warteliste/ *Affiliate-Link 150 full no apprex,Andreas Pabst,Onlinekurs,Expertin,Dienstleistung,Kunden finden,Onlinemarketing Nadine Abdussalam - Host von Virtual Assistant Women

Ecom Secrets mit Daniel Bidmon / E-Commerce, Funnels, Marketing
So verkaufst du deine E-Commerce Marke (Interview mit Wilhelm Reich von Dragonflip)

Ecom Secrets mit Daniel Bidmon / E-Commerce, Funnels, Marketing

Play Episode Listen Later Jan 17, 2022 44:45


Vereinbare jetzt dein kostenloses Strategiegespräch: www.ecomsecrets.de

Kanzlei WBS
Ist Inbox-Advertising bei E-Mail-Diensten zulässig? | WBS - Die Experten

Kanzlei WBS

Play Episode Listen Later Jan 13, 2022 16:49


E-Mail-Marketing ist eine kostengünstige Werbemaßnahme, doch Werbemails sind grundsätzlich nur zulässig, wenn der Adressat dem werbenden Unternehmen vor Erhalt ausdrücklich eine entsprechende Erlaubnis erteilt hat. Ab wann es sich um Spam handelt, unter welchen Voraussetzungen eine Werbemail ohne Zustimmung erfolgen kann und vieles mehr regelt das Gesetz gegen den unlauteren Wettbewerb (UWG). In den letzten Jahren wurde das sogenannte Inbox-Advertising bei Werbenden immer beliebter. Dabei wird in Postfächern von E-Mail-Anbietern Werbung angezeigt, die sich kaum von normalen E-Mails unterscheidet. Der EuGH musste jetzt dem BGH Fragen zur Auslegung beantworten und klarstellen, ob es bei Inbox Advertising um unzulässige Werbung i.S.d. der Richtlinie 2002/58 handelt.

Content creator to Money Maker podcast with Michelle Gifford
Ep 160 How to craft the perfect email + Email Marketing 101

Content creator to Money Maker podcast with Michelle Gifford

Play Episode Listen Later Jan 13, 2022 20:50


You need an email list. I bet you've heard this before, more than once by more than one person. And you're going to hear it again from me, but I'm going to give you some actionable items, like how to write an email that actually gets opened. I'm also going to catch you up with email marketing: what it is, how to use it, and why you need to do it right now. This episode is all about Nurturing and Notifying which is the "N" in my MONEY Maker Method. Other Email Marketing episodes: Episode 59 - When to Email and What to Email Episode 57 - The 6 Emails of a Sales Sequence Episode 56 - 5 Steps to an Amazing Email Optin Episode 45 - Getting Down to the Basics of Email Marketing Episode 22 - How to Use Quizzes to Boost Your Email List with Interact Davinci 14 day free trial: https://www.trydavinci.com?fpr=michelle51 Flodesk 50% off: https://flodesk.com/c/P20NCP Text "Money Maker" to 951-309-7885 to get my goal pages for the year and to track your monthly money making goals. Join my Money Makers coaching group for an amazing community, courses, and coaching. Visit iammichellegifford.com/moneymakers

Online Genius Podcast
EP 269: What Is Onboarding?

Online Genius Podcast

Play Episode Listen Later Jan 13, 2022 13:26


In this marketing fundamentals episode, we're talking about onboarding and why it matters for your online business. Now, of course, you know what onboarding is. But the reality is that most people don't think much about this process. And that's a problem because onboarding is pretty freakin' important.  A good onboarding experience is critical for creating loyalty and retention. Let's dive into this concept and see how it plays out in the online business space. WHAT YOU'LL LEARN IN TODAY'S EPISODE: Onboarding is important but often overlooked Onboarding is the start of the journey to build loyalty and retention Onboarding for new subscribers should start with your free content The email sequences you need as part of your new subscriber onboarding process You also need an onboarding process for paid offers It's a mistake to focus on getting people to buy and not think about customer experience Why you need to help people take action and get value Why you need to overexplain and keep it simple The level of onboarding will depend on the product Ways to engage and get people into action as soon as they buy Why focusing on onboarding helps people get success and this, in turn, helps you Why you should have an onboarding sequence ready to go when people buy your product RESOURCES IN TODAY'S EPISODE: Episode 233 | Episode 235 BADA$$ Online Marketing Membership BADA$$ Online Marketing University Free Privacy Policy BADA$$ Online Marketers Follow Bobby on Instagram

For Your Success With Katie Hornor
FYS 186: Top 3 Email Nurturing Tips for Course Sellers in 2022

For Your Success With Katie Hornor

Play Episode Listen Later Jan 13, 2022 13:58


There are 3 parts to a healthy email list: building, maintaining and nurturing. Today's episode focuses on nurturing with 3 actionable tips for nurturing your list. Follow Katie's video content for more helpful tips... TiktokInstagramYoutubeJoin the New Year New List Challenge at www.NewYearNewList.com

7 Figure Entrepreneur
EP 93: Email Marketing Tips For 2022 (Q&A) With Gabe & Tyler

7 Figure Entrepreneur

Play Episode Listen Later Jan 12, 2022 49:04


Gabe & Tyler answer your burning questions about all things email marketing.   Connect with US:  Sign Up For Our EMAIL list HERE: http://www.7figureentp.com/  Follow Us On Instagram HERE: https://goo.gl/x2SjTX  Join Our Private Group HERE: https://goo.gl/LjCz2W  Listen To Our PodCast HERE: https://goo.gl/s5vZ73 

The Smart Passive Income Online Business and Blogging Podcast
SPI 541: How Lewis Howes Achieved Record Earnings, Lands Celebrity Guests and Finds Inner Peace

The Smart Passive Income Online Business and Blogging Podcast

Play Episode Listen Later Jan 12, 2022 62:31


#541 Today on the show I'm joined by my good friend, Lewis Howes. He's a New York Times Bestselling author, a lifestyle and business coach, a former pro athlete, a top-ranked podcaster, has been featured on numerous television programs and magazines, and that's not even half of his list of accomplishments.Lewis and I talk about building a successful agency. Lewis shares what he's learned on his journey to success—the trials, heartaches, triumphs, and the wisdom he's gained along the way. Show notes and more at SmartPassiveIncome.com/session541See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Empowered Worth: Worthy Wisdom for Women
Tips for Growing Female Owned Business with Kabrina Budwell | EW89

Empowered Worth: Worthy Wisdom for Women

Play Episode Listen Later Jan 12, 2022 27:18


In this episode, my guest is business whiz Kabrina Budwell, helping us understand how to use the latest methods to help us gain more clients as female entrepreneurs. Kabrina Budwell is the founder of Kabrina Budwell Consulting, a consulting firm that focuses on helping her clients create, capture, and nurture Subscribers into paying Clients. She specializes in lead magnets, quizzes, Messenger Bots, and funnels to create automation and scaling opportunities in the businesses that she works with. She takes the scary overwhelm out of technology to show you how systems can work together and make your business run smoother and your life easier. Before devoting her work fulltime to Kabrina Budwell Consulting, Kabrina trained Cast Members at Disney on technology for those who are visually impaired and Deaf as well as wrote pamphlets for the parks on ride accessibility for those specifically on the Autistic Spectrum. She has also worked closely with Convert Kit and Advance Your Reach helping their clients in areas such as migrations and copy writing. In addition to being an Email Marketing and Business Consultant, Kabrina also brings a background in business leadership studies to the table to help her and her clients understand their target demographic more fully and to serve them from the beginning to the end of the sale to have raving fans that come back again and again. Kabrina Social Media links Instagram - https://www.instagram.com/emailmarketingguru/ Facebook - https://www.facebook.com/kabrinabudwellofficial/ Website - https://kabrinabudwell.com/ Victoria Lowell is a financial advocate, coach, international bestselling author of “Empower your Worth: A Woman's Guide to Increasing Self-Worth and Net Worth.” and the founder of Empowered Worth, a financial-education platform that empowers women to become active participants in their own financial future and well-being. In late 2018 she left Wall Street and followed her passion to help women assert themselves fiscally. Her expertise in this field has led to her hosting this podcast, conferences and webinars, motivational speaking and being a guest on many tv, radio and podcast shows. Thanks for listening! It means so much to us that you listened to our podcast! If you would like to continue the conversation with us, head on over to www.empoweredworth.com . With this podcast, we are building a community of Empowered Women that we hope to inspire to a better their lives and take their place at the financial table. If you know somebody who would benefit from this message, or would be an awesome addition to our community, please share it using the social media buttons on this page. Join our private Facebook Group: https://www.facebook.com/groups/1092671450939354/ Social Media links Instagram - @empoweredworth Facebook - @victorialowellew & @empoweredworth Twitter - @empoweredworth Pinterest - @empoweredworth You Tube - @empoweredworth Website – www.empoweredworth.com Sign up for our FREE MEMBERSHIP and get our Basic On-Demand Personal Finance Course. https://empoweredworth.com/product/basic-membership Do you have some feedback or questions about this episode? Leave a note in the comment section below! Subscribe to the podcast If you would like to get automatic updates of new podcast episodes, you can subscribe on the podcast app on your mobile device. Leave us a review We appreciate every bit of feedback to make this a value adding part of your day. Ratings and reviews from our listeners not only help us improve, but also help others find us in their podcast app. If you have a minute, an honest review on iTunes goes a long way! Thank You!!  

Online Genius Podcast
EP 268: Why You Need To Think In Terms of A Brand

Online Genius Podcast

Play Episode Listen Later Jan 11, 2022 41:44


In this episode, we're talking about why you need to build a brand if you want a successful business. Last week we talked about the false promise in the online marketing space. This week we're going to talk about the solution—the real work. This will be a high-level overview because there are lots of parts to building a successful business. Then in the coming weeks, we'll be digging into the specifics. WHAT YOU'LL LEARN IN TODAY'S EPISODE: Many of the popular leaders in the online marketing space aren't teaching you to build a business but instead are teaching people to create a product, a sales strategy, a marketing strategy, etc. A real business is more than this—it's about a product mix that can serve people at different levels, price points, and places in their journey Why a funnel is not a business—it's a marketing and sales strategy Real businesses don't have a single funnel and don't rely exclusively on funnels Why you need to stop thinking about your business in terms of your product (course creator, membership owner, coach, etc.) Fundamentally, what you do is help your customers solve their problems Why you're ultimately going to have different kinds of products and solutions Why you need to map out the path/journey that people are on as they're trying to solve the problem that they're experiencing and how you can create a suite of products to serve these people for the long term Why you need to make sure your product suite makes sense What we can learn from the tech world via The Lean Startup Why you shouldn't think about scaling at the beginning Step 1: Start with problem identification Has to be a problem your audience recognizes (at least a symptom) A problem they will value solving  The problem has to be solvable within your constraints (expertise and profitability) Step 2: Find the right problem-solution fit This has to be the right solution for your customer, not just what you want to do It's helpful to start with 1:1 so you can gain insight and work out your processes and ideas Step 3: Find product-market fit This is rare You know you've found it when you have to scale The value of thinking like a realist RESOURCES IN TODAY'S EPISODE: Episode 257 BADA$$ Online Marketing Membership BADA$$ Online Marketing University Free Privacy Policy BADA$$ Online Marketers Follow Bobby on Instagram

eCommerce Badassery
94. Is THIS Holding You Back from Growing Your eCommerce Business?

eCommerce Badassery

Play Episode Listen Later Jan 11, 2022 21:57


Feel stuck when it comes to getting to that next level in your eCommerce business? Maybe you've hit a plateau, or you're just feeling overwhelmed with the new year ahead and you're not really sure how to set yourself up for success. If you're feeling stressed or like you're spinning your wheels, this episode is probably for you.    I'm sharing the top 5 things that hold people back from reaching their goals in their eCommerce business and what you can do instead. What You'll Learn The mindset blocks that are keeping you stuck in your business Why you're thinking about social media all wrong The most important thing you need to get through the hardest times in your business   Episodes Mentioned    Email Marketing:   2. How to Make Money with Email Marketing for eCommerce http://ecommercebadassery.com/02   3. Make Money on Autopilot With These Must-Have Email Automations http://ecommercebadassery.com/03     Business Development + More Tough Love:   7. The #1 Reason You Can't Afford to Pay Yourself http://ecommercebadassery.com/07   20. The Power of the Pre-Launch + Thriving in a Crowded Market With Jessica Principe of All Girl Shave Club http://ecommercebadassery.com/20   26. 3 Things Entrepreneurs Should Do Everyday To Maximize Sales http://ecommercebadassery.com/26   27. Top 10 Mistakes and Misconceptions About eCommerce http://ecommercebadassery.com/27   39. 5 Things to Start Doing in 2021 to Step Into Your Role as CEO http://ecommercebadassery.com/39   48. Are You Focused on the WRONG things in your eCommerce Business? http://ecommercebadassery.com/48   Read the Full Transcript eCommerceBadassery.com/94   FREE Resource Library  Every freebie I've created to help you grow the traffic, sales, and profit in your eCommerce Business, all in one place! http://ecommercebadassery.com/freestuff   Want More Badassery? Join the eCommerce Badassery Facebook Group and connect with other eCommerce entrepreneurs just like you!  http://ecommercebadassery.com/facebook Let's connect on Instagram @ecommercebadassery https://instagram.com/ecommercebadassery   Ready to Level Up Your Email Marketing & eCommerce Business? Try the Klaviyo Email Marketing Platform - Built specifically for eCommerce, serving entrepreneurs, and iconic brands.   https://ecommercebadassery.com/klaviyo Work With Me Interested in getting my brain focused on YOUR business? Learn more about my services…   Email Marketing Help: https://ecommercebadassery.com/email-marketing eCommerce Help: https://ecommercebadassery.com/ecommerce-help   Rate, Review, & Subscribe Like what you heard? I'd be forever grateful if you'd rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it's also valuable feedback for me to continue bringing you the content you want to hear.    Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683 This podcast uses the following third-party services for analysis:  Chartable - https://chartable.com/privacy

Email Einstein | Ingenious Ecommerce Email Marketing
Building a Powerful SMS Marketing List

Email Einstein | Ingenious Ecommerce Email Marketing

Play Episode Listen Later Jan 11, 2022 22:49


79 - Imagine having a direct line to your very best customers. Imagine a 90% open rate on your marketing messages. Imagine an entirely new revenue channel you can set up with the eCommerce software you're already using.  You don't have to imagine. That's SMS marketing. And The Email Einsteins are back to give you all the info you need to start building your list. Vira and Alissa share three easy-to-implement strategies to help get your SMS strategy off the ground ASAP.

NPS I Love You by Catalyst
Leveraging LinkedIn To Land Clients & Grow Revenue (with Liz Willits, Owner of Liz Willits Marketing Consultancy)

NPS I Love You by Catalyst

Play Episode Listen Later Jan 11, 2022 51:35


In this episode, Ben sits down with Liz Willits, the owner of Liz Willits marketing consultancy and the number one marketer on LinkedIn (according to her mom). Liz specializes in email marketing, copywriting, content marketing and demand generation, and she works across customer success, sales and marketing teams. During the episode, Liz explains the reasons behind her decision to operate as an independent consultant, why she uses LinkedIn as a tool for self-promotion, and the steps she took initially to bring her consultancy to life.

Ecom Secrets mit Daniel Bidmon / E-Commerce, Funnels, Marketing

Vereinbare jetzt dein kostenloses Strategiegespräch: www.ecomsecrets.de

Stay Paid - A Sales and Marketing Podcast
315 - The New Threat to Email Marketing Automation (with Andy Mowat)

Stay Paid - A Sales and Marketing Podcast

Play Episode Listen Later Jan 10, 2022 24:29


Andy Mowat has created Gated—a company that's about to turn email marketing on its head. Andy's got a plan to reduce the number of emails you receive by having marketers pay a fee to have emails delivered. It's a very cool concept with tons of implications for your business and your inbox—and you're either going to love it or hate it. If you use email to market your business (and who doesn't?), then you need to listen and find out how you can adjust to email as a paid channel.  And don't forget to check out the show notes for more in-depth information and added details not included in the episode. Visit www.staypaidpodcast.com.   Connect | Resources  Website: www.gated.com  Book: Predictable Revenue: Turn Your Business Into a Sales Machine with the $100 Million Best Practices of Salesforce.com  We are a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for ReminderMedia to earn a small fee by linking to Amazon.com and affiliated sites.     0:00     Introduction  1:18     Why did you start your company?  2:23     What is Gated?  4:06     What have been the results?  5:18     The fundamental problem with the economic model of email.  6:48     Is marketing automation dying, and what's going to replace it?  8:12     Thoughts on list segmentation and personalization.  10:52   But what about the ROI of email marketing?  12:45   What drives consumers to open an email—the content or the relationship?  15:16   How is the quality of your clients' emails affected by your system?  17:02   Any tactic that becomes prevalent becomes obsolete.  18:12   Gated is about selling attention rather than selling time.  21:08   Andy's routines for success  23:31   Action Item 

The Enrollify Podcast
Episode 115: 2022 Higher Ed Marketing Predictions, Ideas, and Other Musings

The Enrollify Podcast

Play Episode Listen Later Jan 6, 2022 67:48


Join Zach Busekrus, Founder of Enrollify, and Gil Rogers, Executive Vice President at PlatformQ, for an action-packed brainstorming session on what higher ed marketing in 2022 will look like.  Zach and Gil each answer the following questions:What's one higher ed marketing trend that everyone is bullish on that you think will totally flop? What's an underrated higher ed marketing trend that you think more people should be focused on? What marketing channel will rise the most in importance for higher ed marketers? What marketing channel will wane most in importance for higher ed marketers? What marketing strategy or tactic will rise the most in importance for higher ed marketers? What marketing strategy or tactic will wane most in importance for higher ed marketers? What shifts, if any, do you predict college and universities will make to how marketing teams/departments are structured/function in 2022? What higher ed software, tool, or app, or higher ed adjacent software, tool, or app, are you most excited about in 2022? What company or agency that supports higher ed do you think will have a breakout year in 2022?  What higher ed event are you most excited about attending in 2022?  Let's talk about scroll time — where should higher ed marketers be spending more of their time online in 2022 than they did in 2021? How is PlatformQ planning on spending your marketing budget in 2022 (I can then share what Enrollify's strategy will look like)?  What are your parting words of wisdom for higher ed marketers in 2022?Learn more about this episode and about our sponsors in our show notes.

Online Genius Podcast
EP 267: What Is A Value Ladder?

Online Genius Podcast

Play Episode Listen Later Jan 6, 2022 13:49


In today's episode, we're going to talk about what a value ladder is and why it matters for your online business. "Value ladder" is a term you frequently hear in the online marketing space. The main concept is that you have a lineup of offers that increase in value and price. Let's break it down. WHAT YOU'LL LEARN IN TODAY'S EPISODE: The term value ladder refers to a lineup of offers that increase in value and price. One model of a value ladder is a process where people start at the bottom and move up Another model provides the same solution but allows people to choose the level of support that works best for them A different type of model is to create offers that make sense for the journey your customer is on Why I created a value ladder that corresponds with where people are in their journey of building a business The difference between a value ladder and series of upsells and one-time offers The mistake that many entrepreneurs make when it comes to their value ladder How a value ladder can increase customer lifetime value RESOURCES IN TODAY'S EPISODE: BADA$$ Online Marketing Membership BADA$$ Online Marketing University Free Privacy Policy BADA$$ Online Marketers Follow Bobby on Instagram

Maximize Your Social with Neal Schaffer
New Year New Digital Marketing: 10 Marketing Channels to Launch (or Relaunch) in 2022

Maximize Your Social with Neal Schaffer

Play Episode Listen Later Jan 6, 2022 31:24


As we enter 2022,  are you looking for some new inspiration for your digital marketing? If so, this is the episode for you!Join me as I give you my suggestions on which 10 channels you should consider launching, or if you are already active but not getting the results you need, relaunching in 2022.Specifically, these 10 things that I discuss in detail on this podcast are:TikTokShortForm VideoYouTube ChannelPodcastPinterestBlogEmail ListMembership CommunityWorkshopCourseKey Highlights [03:22] First Area I Recommend To Invest: TikTok[04:33] How To Launch TikTok Channel[06:07] Looking At The Patterns And Formats[07:10] Type Of Content To Launch In 2022[07:43] The Importance Of Storytelling[10:07] The Third Channel To Launch Or Relaunch[11:00] Type Of Content To Create For YouTube[12:10] Developing Your Own Podcast[13:51] How You Should Think Of Your Podcast[16:00] Fifth Channel To Invest To Pinterest[18:07] Why You Should Be Blogging[19:08] Number 7: Email Marketing[20:44] Develop A Membership Community[21:36] My Community Membership[22:30] Develop A Workshop[26:12] Creating Course For Your BusinessNotable QuotesBegin to like not things that you personally like, but begin to like those things that you think your ideal customer would like.Think the only way to understand this in all honesty is you got to be on the platform, you got to be consuming.Consume process, reengineer and you need to find your own pattern, your own process that works for your company, to be able to do visual storytelling.If you start with the objective of I want to develop relationships, I want to deepen relationships with customers. Or I just want to understand how people that have a passion for something think, or you know, whatever it is, that objective will keep you going will keep your podcast going, I think it's going to be easy to achieve.If you're not sure, do some searches. See if your competitors are on there. See if there are content creators on there already creating content about your market. And if you see enough of it, go for it. If you don't see enough of it, I would still keep an eye on it and consider experimenting with.Really think of email marketing in a way to how can I best develop relationships not only with website visitors to have them opt into my email list, but once they're on my email list, how can I generally develop a better relationship with them that is going to pay higher dividends for my business in the future.It could be a very, very easygoing, low investment of time and resources way of allowing people to access you, but I think from your perspective, it's less about monetizing this and more about deepening the relationships and then getting the feedback for what you need to develop next.If I want to create a course, I'm not going to put all my eggs in one basket, or try to figure out what people want.Learn More:Join My Digital First Mastermind: https://nealschaffer.com/membership/ Contact Me about My Fractional CMO Consulting Services: https://nealschaffer.com/contact/ The Age of Influence Free Preview: https://nealschaffer.com/age-of-influence-preview Subscribe to my YouTube Channel: https://youtube.com/nealschaffer Learn More About This Podcast:  https://podcast.nealschaffer.com

TIG Talks
SEO Secrets With Eric Seropyan

TIG Talks

Play Episode Listen Later Jan 5, 2022 40:13


When was the last time you saw an ad that was perfect for you? Were you ever stuck in an online search loop where you've found all suggested topics interesting? All thanks to SEO, most of the world's information are right at our fingertips. SEO can be a game changer especially when it comes to marketing and promoting businesses. Learn the secrets to SEO with Eric Seropyan, co-director at Orange County Search Engine Academy, as he joins Elliot Begoun today to talk about the impact of SEO in today's digital world. Eric specializes in driving traffic to websites using Google Adwords Certified, Search Engine Optimization, Social Media Marketing, Email Marketing and more. Learn more as Eric shares with us some SEO secrets and how he came to know about them.Love the show? Subscribe, rate, review, and share! tigbrands.com/tig-talks/

The Email Marketing Show
Why Email Marketing is Your Top Priority in 2022

The Email Marketing Show

Play Episode Listen Later Jan 5, 2022 26:50


Do you want to know why email marketing is right at the top of the digital marketing trends for 2022? Let's face it - if it isn't already, email marketing needs to be the top priority for your business in 2022. Ready to find out why and (most importantly) what you can do to make sure you boost your sales and make more money in 2022?  Let's do this!  SOME EPISODE HIGHLIGHTS: (3:46) Our incredible Keap offer! (5:22) Email marketing is the highest ROI marketing activity you can do (9:12) Email is the safest place to build your business. (12:28) Email marketing helps you convert people into paying customers. (16:01) Email marketing has the shortest lead time in turning people into customers. (17:23) There's money in your existing email list. (19:54) Email marketing technology is moving forward - you don't want to miss out! (21:02) How to get results from your email marketing in 2022. (21:50) The price to join The League is going up! (24:02) Subject line of the week. Email marketing is the highest ROI marketing activity you can do That's right. It's as simple as that. Email marketing is the highest ROI (return-on-investment) marketing activity you can do. None of the other marketing strategies out there – social media marketing, video marketing, content marketing, events, speaking, podcasting, or anything in between - will give you a whopping $42 ROI for every $1 you spend. That's an insane amount! And, according to the experts, that's just an average! When it comes to our business, for every subscriber on our email list we earn $12 per month. To figure this out, we look at the number of people who are on our email list, calculate the amount of income and sales we make, and divide one number by the other. That gives us how much each subscriber is worth to us. We call it Earnings per Subscriber per Month (or EPSPM). And knowing how much we make per subscriber every month tells us how much we can afford to pay in order to get somebody on our email list. But also, it tells us how long we're going to be out of pocket before we break even and then make a profit. So with these kinds of numbers, should you try and skimp on the marketing automation platform you choose for your small business, for example? No! Of course, we all want a great deal - no one wants to pay more than they should. But you also need to find the most effective way to do email marketing. If you're going to shoot for that $1 in, $42 out ROI, you want the best tools for the job. Because not all of the marketing platforms out there have the technology you need. Email is the safest place to build your businessSo that's the financial side of things. But another reason you want to focus on email marketing for your business growth in 2022 is to protect yourself. That's right. Because you just can't rely on social media! There's a lot of turmoil around social media platforms. What if they all disappeared? What if you get kicked out of your social media account? We definitely saw in 2021 how all the biggest social media channels had outages and went down (most of them at the same time). When that happens, that leaves you with no way to communicate with your audience. Of course, your email marketing platform could go down too. But it's likely to get back up quickly because the problems and teams tend to be smaller.  Another valid reason to prioritise email marketing is that you own the data - something that's not the case with social media. If you ever had a problem, you could download all your subscribers and send them an email from elsewhere. You can keep a backup of your data because it's yours! Plus, it's safe and it's protected. Are we saying you should come off all social media? Not at all! Far from it. Definitely use social media to build your audience. But then point your audience to your email list. That's the place where you nurture that audience and sell. And also, don't forget to use...

Online Genius Podcast
EP 266: The False Promise Of The Online Marketing World

Online Genius Podcast

Play Episode Listen Later Jan 4, 2022 44:59


Happy 2022! Today we're going to be talking about the false promise of the online marketing world. This is the first episode of an arc where we're talking about important concepts that we presented at our live event in December.  We're going to be looking at what it really takes to build a business and cutting through the B.S. that is so prevalent in the space. We're going to be deconstructing the promises that people are making so you can figure out what you really need to be doing to build your business.  WHAT YOU'LL LEARN IN TODAY'S EPISODE: The problem with the promise that you can create a scaled product, choose a launch vehicle or go evergreen, and fill your funnel with ads and get rich The slogans you commonly hear with the promise Why it's generally much harder to make a living with a course than working 1:1 Why this promise is BS The info product myth: is lack of information the actual problem your customer is facing? Why you need to ask yourself how much is information worth? The problem with people being focused on what they want to create rather than what their audience actually needs The problem with the idea that a launch is the best way to sell your product and why this is short-sighted Why high-pressure sales tactics are so common in the online marketing world and why there's so much deception The problem with thinking you can use paid ads to fill your funnels and not focusing on other types of marketing Why the online marketing world isn't exempt from the rules of traditional marketing Why you need to step back and ask yourself  RESOURCES IN TODAY'S EPISODE: BADA$$ Online Marketing Membership BADA$$ Online Marketing University Free Privacy Policy BADA$$ Online Marketers Follow Bobby on Instagram

Email Einstein | Ingenious Ecommerce Email Marketing
4 Golden Rules of Effective Segmentation in 2022

Email Einstein | Ingenious Ecommerce Email Marketing

Play Episode Listen Later Jan 4, 2022 37:18


78 - Vira and Alissa share the best ways to divide your list and ensure every email you send is relevant, engaging, and profitable. Our 4 golden rules give you a practical foundation so you can start building your segmentation strategy right away! 

Wavebreak Podcast: Grow Your Shopify Store
How To Better Leverage Affiliate Marketing for Ecommerce Brands in 2022 with Tye DeGrange

Wavebreak Podcast: Grow Your Shopify Store

Play Episode Listen Later Jan 3, 2022 35:41


Tye DeGrange joins the Wavebreak Podcast to break down what every ecommerce brand needs to know to drive better results from affiliate marketing.In this episode you'll learn:The current state of affiliate marketing in 2022: everything you need to know to run a successful affiliate program.How you can better leverage affiliate marketing as a channel, and why it's important to know what's changed since 2020/2021.Upcoming changes to the affiliate landscape you can expect (and start preparing for) in 2022.Tye DeGrange is Founder of Round Barn Labs, a team of growth marketing agency experts.Join Our Private Email ListOur industry-leading DTC newsletter is trusted by ecommerce and marketing leaders at top brands like Goop, Skims, Cartier, Walmart, and thousands more.Click here to sign up ->Links MentionedRound Barn LabsLearn more about Wavebreak: the email & CRM agency for high-growth DTC brandsSponsored by KlaviyoKlaviyo — Over 265,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email & SMS campaigns, such as win back campaigns or abandoned cart recovery and more.Okendo — The new standard in customer reviews for high-growth Shopify brands. Okendo is helping over 4,000 of the fastest-growing Shopify retailers such as Kim Kardashian's underwear label- SKIMS, Nomad, and Buck Mason to leverage their most powerful asset; their customers. They offer super affordable monthly subscriptions starting at $29. Visit Okendo.io to learn more.

The Top Entrepreneurs in Money, Marketing, Business and Life
Bootstrapper Does $25m Round with Secondary Building Future of Email Marketing for Enterprise Teams

The Top Entrepreneurs in Money, Marketing, Business and Life

Play Episode Listen Later Jan 3, 2022 29:09


Six Figure Saints
How To Level Up Your Email Strategy!

Six Figure Saints

Play Episode Listen Later Jan 2, 2022 10:33


Hey, y'all! In today's episode, I share my first Email Strategy. Email Marketing is SO important in your business, and over the past few years I figured out the best way to use your Email Lists! I share the different realizations I had about email lists and the ways I suggest all my clients use their very *first* email sent to their potential clients. This episode's scripture is Colossians 4:5-6 which says: Be wise in the way you act towards outsiders. Make the most of every opportunity. Let your conversation be always full of grace, seasoned with salt, so that you may know how to answer everyone. See which ways you can work with me on my website: isisbreanna.com Follow me on Instagram: @isisbreanna

eCommerce con Shopify
Cierre de año

eCommerce con Shopify

Play Episode Listen Later Dec 31, 2021 8:41


Cierre de año  El 2021 fue un año muy interesante para el crecimiento del comercio electrónico, aún con el eco de los acontecimientos a nivel mundial hubo grandes oportunidades para que las tiendas en línea se abrieran, se extendieran y se posicionaran como una alternativa a la que más personas están acudiendo o ya integraron a sus rutinas. Durante este año te acompañamos con la información más relevante para apoyarte en el emprendimiento de tu negocio, nos sentimos sumamente agradecidos por el tiempo invertido en nuestro contenido y por la confianza brindada en nuestra experiencia y conocimiento. Hay cosas que cambiarán, pero seguiremos cerca de ti para apoyarte en el proceso, este episodio es especial porque dejamos para el último día del año lo que viene de nuestro lado y cuáles son algunos de los cambios que tendremos en la dinámica. ¡Feliz año nuevo 2022! disfruta del Podcast y muchas gracias por tus oídos este 2021.RecursosAndrés Alvarez, ED DigitalComparte tu opinión.Únete a nuestro grupo de Facebook: eCommerce con Shopify - en Español.No te pierdas ningún episodioSuscríbete en iTunesSíguenos en FacebookAuspiciadoresRewind - Instala el app de Rewind y menciona el podcast eCommerce con Shopify en cualquier de los correos electrónicos que recibirás para que obtengas tu primer mes gratis.AfiliadosShopify -Prueba Shopify gratis por 14 días. Sin riesgos y sin agregar la información de tu tarjeta de crédito.Klaviyo - Prueba Klaviyo gratis hasta 250 contactos. 

Online Genius Podcast
EP 265: What Is Customer Acquisition Cost?

Online Genius Podcast

Play Episode Listen Later Dec 30, 2021 13:37


In this episode, we're talking about what customer acquisition cost is and why it matters for your online business. This conversation is a continuation of the last episode about another metric that you need to know: customer lifetime value.  If you're going to build a successful business, then your customer lifetime value must be higher than the cost to acquire a customer. Let's look at the specifics of how to find this metric.  WHAT YOU'LL LEARN IN TODAY'S EPISODE: Customer acquisition cost is the average cost of all the front end sales and marketing efforts from when someone becomes aware of your brand to the point that they buy divided by the total number of customers If customer lifetime value > customer acquisition cost, you're in a good place Why you need to understand all the costs involved in acquiring a customer and not just paid ads Examples of the costs that should be allocated to customer acquisition cost Why it's important to calculate the cost of customer acquisition for your different marketing channels How to use the information you gather from looking at your customer acquisition cost RESOURCES IN TODAY'S EPISODE: BADA$$ Online Marketing Membership BADA$$ Online Marketing University Free Privacy Policy BADA$$ Online Marketers Follow Bobby on Instagram

eCommerce con Shopify
Hablemos de Google

eCommerce con Shopify

Play Episode Listen Later Dec 30, 2021 33:28


Hablemos de Google  Con esta plática entre dos expertos queremos ampliar toda la información acerca de otro canal que podrías incorporar a tus estrategias de marketing: Google. Si bien no ha sido nuestro fuerte al momento de las recomendaciones, el día de hoy y de la mano de una experta, te compartiremos desde lo más básico que tienes que saber acerca de la plataforma ( sus estadísticas, qué  funciones lo integran, el impacto actual en la vida cotidiana, etc.) hasta cómo es que sin importar el tamaño de tu empresa, podrías comenzar a considerarlo como un gran aliado para lograr tus objetivos. Acompaña a Mariel Nigaglioni y a Andrés Álvarez para obtener una asesoría rápida de por qué Google se ha convertido en la página internacional más popular, pero sobre todo por qué deberías considerarlo. RecursosAndrés Alvarez, ED DigitalComparte tu opinión.Únete a nuestro grupo de Facebook: eCommerce con Shopify - en Español.No te pierdas ningún episodioSuscríbete en iTunesSíguenos en FacebookAuspiciadoresRewind - Instala el app de Rewind y menciona el podcast eCommerce con Shopify en cualquier de los correos electrónicos que recibirás para que obtengas tu primer mes gratis.AfiliadosShopify -Prueba Shopify gratis por 14 días. Sin riesgos y sin agregar la información de tu tarjeta de crédito.Klaviyo - Prueba Klaviyo gratis hasta 250 contactos. 

The Manaverse Podcast: Magic: the Gathering Business / Game Store Entrepreneurship / LGS Professionals

In the spirit of giving value up front, this is the first podcast in a series that I'm calling Launch Lessons, where I'll be breaking down the Six Pillars of Digital Marketing and show you just how powerful and important they are to your business's growth. First up, we're talking about one of my favourite topics and one area of marketing that almost every game store I've looked at could improve on: Email Marketing. We're going to explore the questions: How much is your email list worth? What is the best way to build an email strategy? How should you test and optimize email campaigns? How do you know if an email campaign is successful? What kind of metrics should you use? What is the best way to use data to segment and target customers? What do you write? How often should you send? What is the most crucial aspect of building email campaigns? Find out how we can help you grow your game store with the 90 Day LGS Transformation Program. you can book your free strategy session by going to http://manaversesaga.com/mma (manaversesaga.com/mma). We will do a deep dive on the six main areas of digital marketing for your game store and identify what's working and what can be improved on, create a plan that incorporates each of the Six Pillars of Digital Marketing, and how we can put the plan into action for you over the next 90 days. Book your strategy session at http://manaversesaga.com/mma (manaversesaga.com/mma)

Nonprofit UNPLUGGED
The Best Strategy For Increasing Revenue In 2022 With Kayshaun Brooks

Nonprofit UNPLUGGED

Play Episode Listen Later Dec 29, 2021 33:35


Kayshaun Brooks is the mastermind behind affiliate programming and brand awareness! She is the founder of Renew You Body Butter and teaches other aspiring entrepreneurs how to start and scale their affiliate program(s) to help grow their audience and their increase in the most creative and fail-proof way. Kayshaun shares her personal journey of how she started and provides step-by-step tips for starting AND scaling your own affiliate program.If you ever thought about creating your own affiliate program, now is the time to TAKE ACTION!Learn more at www.renewyoubodybutter.com or contact her at info@renewyoubodybutter.com

eCommerce con Shopify
Planificación financiera

eCommerce con Shopify

Play Episode Listen Later Dec 29, 2021 11:46


Planificación financiera El tema de finanzas, resulta de los más complicados dentro de la planeación en los negocios  Sin embargo es imprescindible a la hora de revisar y organizar la manera en la que operaremos, debe de estar en observación constante para poder manejarlo de forma correcta. ¿Sabes cuándo resulta un gasto y cuándo es una inversión? ¿hasta dónde debo topar los presupuestos destinados? Las dudas más frecuentes vienen a resolverse en este episodio, donde Andrés Álvarez nos habla desde su experiencia en los negocios de lo que tenemos que tomar en cuenta y reflexionar acerca del dinero y cómo se distribuye en nuestra tienda en línea. RecursosAndrés Alvarez, ED DigitalComparte tu opinión.Únete a nuestro grupo de Facebook: eCommerce con Shopify - en Español.No te pierdas ningún episodioSuscríbete en iTunesSíguenos en FacebookAuspiciadoresRewind - Instala el app de Rewind y menciona el podcast eCommerce con Shopify en cualquier de los correos electrónicos que recibirás para que obtengas tu primer mes gratis.AfiliadosShopify -Prueba Shopify gratis por 14 días. Sin riesgos y sin agregar la información de tu tarjeta de crédito.Klaviyo - Prueba Klaviyo gratis hasta 250 contactos.   

MarTech Podcast // Marketing + Technology = Business Growth
Email Marketing Guidelines For SaaS Businesses -- Rachel Leist // HubSpot

MarTech Podcast // Marketing + Technology = Business Growth

Play Episode Listen Later Dec 28, 2021 15:06


HubSpot's Senior Director of Marketing, Rachel Leist, looks at the power of email marketing. Email marketing is an important aspect of building an effective SaaS marketing strategy. Whether you're using it as a transactional or nurturing tool, you want your content to be compelling. Today, Rachel discusses email marketing guidelines for SaaS business. Show NotesConnect With: Rachel Leist: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Online Genius Podcast
EP 264: Year In Review

Online Genius Podcast

Play Episode Listen Later Dec 28, 2021 36:32


Today we're going to dive into our end of the year review. Taking time to look at the past can help us see trends in the industry so we know how to move forward. I wanted to share some of the trends I've seen in my business, conversations I've had with others in the industry, and changes I've observed this year. WHAT YOU'LL LEARN IN TODAY'S EPISODE: That 2021 was a hard year for most people in the online marketing space How iOS updates impacted online businesses The role of market saturation and sophistication How 2020 set unrealistic growth expectations for many businesses The bright spots in 2021 for holistic marketing How social media changed this year What growth looked like in my business this year No affiliate launches Revenue from sales of our own products went up Removed urgency from our sales Mapping the customer journey (EP 257: Why I'm Launching A Membership) The limitations of hiring contractors Money management lessons RESOURCES IN TODAY'S EPISODE: BADA$$ Online Marketing Membership BADA$$ Online Marketing University Free Privacy Policy BADA$$ Online Marketers Follow Bobby on Instagram

eCommerce con Shopify
Herramientas poderosas para tus negocios Parte 2

eCommerce con Shopify

Play Episode Listen Later Dec 28, 2021 9:00


Herramientas poderosas para tus negocios 2 En el podcast anterior te compartimos la primera parte de los mejores aliados para tu negocio (ya sea tienda física o en línea). Además, como te diste cuenta, abordamos distintas áreas para implementar estas poderosas herramientas que te brindan muchas opciones en cuanto a la adquisición. Este episodio es la segunda entrega de la información que necesitas saber para ayudarte a alcanzar tus objetivos y maximizar tus estrategias.  RecursosAndrés Alvarez, ED DigitalComparte tu opinión.Únete a nuestro grupo de Facebook: eCommerce con Shopify - en Español.No te pierdas ningún episodioSuscríbete en iTunesSíguenos en FacebookAuspiciadoresRewind - Instala el app de Rewind y menciona el podcast eCommerce con Shopify en cualquier de los correos electrónicos que recibirás para que obtengas tu primer mes gratis.AfiliadosShopify - Prueba Shopify gratis por 14 días. Sin riesgos y sin agregar la información de tu tarjeta de crédito.Klaviyo - Prueba Klaviyo gratis hasta 250 contactos.

The Enrollify Podcast
Chat's What (S)he Said Episode 3: 9 Ways To Level Up Every Student Interaction On Your School's Website

The Enrollify Podcast

Play Episode Listen Later Dec 28, 2021 47:59


On this episode of Chat's What (S)he Said, join Zach and Nicole for an epic ideastorm on how to level up your website game to optimize the user experience. From quick hacks like A/B testing top ranking blog posts, to more labor-intensive solutions like creating a majors and minors recommendation engine based on known data of your visitors, there's something for everyone in this high-energy, fast-paced episode.Learn more about this episode in our show notes.

Email Einstein | Ingenious Ecommerce Email Marketing
Biggest Email Marketing Lessons 2021 Has Taught Us

Email Einstein | Ingenious Ecommerce Email Marketing

Play Episode Listen Later Dec 28, 2021 30:59


77 - If your resolution is to grow your email marketing brain, you're in the right place! In the last episode of Email Einsteins for 2021, Vira and Alissa share their biggest lessons to take with you into 2022. More than 70% of Black Friday/Cyber Monday sales were made on mobile this year! It's true. Mobile is the undisputed king of E-commerce. It's where you and your business need to shine. That's the most important thing the Mad Scientists have said all year. Mobile optimization & SMS marketing are your business' best friends in 2022.

Casting The Pod with Adam Schaeuble
224: Three email marketing mistakes that podcasters are making

Casting The Pod with Adam Schaeuble

Play Episode Listen Later Dec 28, 2021 54:24


Do you ever wonder how you can maximize your ability to build relationships with ideal potential customers via email marketing?  In this episode I'm going to teach you how to avoid three HUGE mistakes that I see podcasters making and what is working for me and my brand right now. Check out EP 224 of Podcasting Business School Top Takeaways: Discover the advantage of nurturing relationships via email marketing.  Learn the power of weekly value add emails. My simple two step solution to start building and nurturing your email list.  The weekly newsletter format that is working for me.   **** Are you a podcaster with a show that is doing less than 1,000 downloads per episode? Start your 14 day free trial inside the Download Growth Club: https://www.podcastingbusiness.school/download-growth-club

Wavebreak Podcast: Grow Your Shopify Store
Growing D2C Channels and Thriving on Amazon with Hector Gutierrez

Wavebreak Podcast: Grow Your Shopify Store

Play Episode Listen Later Dec 27, 2021 42:55


Hector Gutierrez joins the Wavebreak Podcast to talk about growing direct-to-consumer channels, climbing the Amazon rankings, and benefiting from brand partnerships.In this episode you'll learn:The surprising start JOI had in becoming the product it is today.The 80/20 tactic JOI employs to boost AOV with minimal effort.The steps JOI takes to compete and differentiate on the Amazon marketplace.Hector Gutierrez is CEO at JOI, a company creating plant milk concentrates made from single, whole ingredients, with zero preservatives or added sugar.Join Our Private Email ListOur industry-leading DTC newsletter is trusted by ecommerce and marketing leaders at top brands like Goop, Skims, Cartier, Walmart, and thousands more.Click here to sign up ->Links MentionedJoiLearn more about Wavebreak: the email & CRM agency for high-growth DTC brandsSponsored by KlaviyoKlaviyo — Over 265,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email & SMS campaigns, such as win back campaigns or abandoned cart recovery and more.Okendo — The new standard in customer reviews for high-growth Shopify brands. Okendo is helping over 4,000 of the fastest-growing Shopify retailers such as Kim Kardashian's underwear label- SKIMS, Nomad, and Buck Mason to leverage their most powerful asset; their customers. They offer super affordable monthly subscriptions starting at $29. Visit Okendo.io to learn more.

The Smart Marketer Podcast
Ep. 85, Why Email Matters (More Than Ever) With Ezra Firestone And John Grimshaw

The Smart Marketer Podcast

Play Episode Listen Later Dec 27, 2021 33:12


What's the best way to build your brand in 2022? Ezra Firestone and John Grimshaw team up to answer that question for you in this episode. If you thought for a minute that ‘email is dead' (or too hard, or too costly), then please do listen as Ezra and John make their case: Email will be key through 2023. Ezra Firestone first popularized the idea of going in-depth with email automation, and John Grimshaw has overseen the sending of over 440 million emails! Listen as they share their keys to success and explain why you need to double down on Email right now. Head over to our site for expanded show notes, https://smartmarketer.com/blog/?cat=podcasts. YOUR ENGAGEMENT MATTERS!  Thank you to our listeners for the 5-Star Reviews and meaningful messages! This Podcast has gone above and beyond what we expected, and we have YOU to thank for that. It makes a difference when you follow us (and leave a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts.  We'd also love it if you repost this episode to your social media, share your favorite episodes with friends, and be sure to tag us in your next post, #WeOutHere. Have questions? Please send us an email at support@smartmarketer.com, and don't forget to…  Serve the World Unselfishly and Profit Links: Interested in Train My Email Specialist? https://smartmarketer.com/train-my-email-specialist/ Read more about Ezra Firestone here, https://smartmarketer.com/about/ Connect with John here, https://www.linkedin.com/in/johnwgrimshaw/

eCommerce con Shopify
Herramientas poderosas para tus negocios Parte 1

eCommerce con Shopify

Play Episode Listen Later Dec 27, 2021 9:35


 Herramientas poderosas para tus negocios 1 Queremos ayudarte a aprovechar al máximo tu tienda en línea, sin embargo no es trabajo exclusivo de tu creatividad o dedicación, necesitas aliados especialistas en distintas áreas para lograr tus objetivos. En este podcast te compartimos la primera parte de algunas herramientas poderosas que podrías incorporar a tus estrategias. Andrés te detalla el uso y destino de cada una, además de darte alternativas para que no te quedes sin incorporar alguna, y que el tiempo, tamaño o presupuesto no sea una limitante. RecursosAndrés Alvarez, ED DigitalComparte tu opinión.Únete a nuestro grupo de Facebook: eCommerce con Shopify - en Español.No te pierdas ningún episodioSuscríbete en iTunesSíguenos en FacebookAuspiciadoresRewind - Instala el app de Rewind y menciona el podcast eCommerce con Shopify en cualquier de los correos electrónicos que recibirás para que obtengas tu primer mes gratis.AfiliadosShopify - Prueba Shopify gratis por 14 días. Sin riesgos y sin agregar la información de tu tarjeta de crédito.Klaviyo - Prueba Klaviyo gratis hasta 250 contactos.

Online Genius Podcast
EP 263: What Is Customer Lifetime Value?

Online Genius Podcast

Play Episode Listen Later Dec 23, 2021 12:33


In today's marketing fundamentals episode, we're talking about a very important business concept: customer lifetime value and why it matters in your online business.  This is one of two universal business metrics. The other is customer acquisition cost.  Customer lifetime value tells you how much a customer is worth to you so you can figure out how much you're willing to pay to acquire a customer. This is especially relevant in the online marketing space where the cost to acquire a customer is generally higher than traditional product businesses. WHAT YOU'LL LEARN IN TODAY'S EPISODE: The two metrics every business needs to know What customer lifetime value is What customer acquisition cost is What the biggest cost is in the online marketing space Why you want to find ways to increase customer lifetime value Why it can be difficult to determine customer lifetime value and one tool that can help you figure this out Where I started out with customer lifetime value and where I am now Key questions you need to ask: how do I increase customer lifetime value and decrease customer acquisition cost How this data can help you refine your business RESOURCES IN TODAY'S EPISODE: BADA$$ Online Marketing Membership BADA$$ Online Marketing University Free Privacy Policy BADA$$ Online Marketers Follow Bobby on Instagram

Begin As You Mean To Go On
Re-Release B09: Here's Why Email Marketing Is (Still) Important with Kronda Adair

Begin As You Mean To Go On

Play Episode Listen Later Dec 21, 2021 6:48


Get full show notes and more information at: https://karveldigital.com/b09 (karveldigital.com/b09) For more BTS of this podcast follow http://instagram.com/karveldigital?utm_medium=podcast&utm_source=Podcast&utm_campaign=shownotes (@karveldigital) or Join our http://facebook.com/groups/serviceceos?utm_medium=podcast&utm_source=Podcast&utm_campaign=shownotes (Service CEOs) Facebook group! Do you want access to mentorship and a supportive community to create your content marketing system? Apply for Content Boot Camp: https://karveldigital.com/apply?utm_medium=podcast&utm_source=Podcast&utm_campaign=shownotes (https://karveldigital.com/apply)  If you enjoy Begin As You Mean To Go On, we could use your support! Please consider leaving a 5-star rating and review, and share with someone who needs to hear this! Begin As You Mean to Go On is about working hard once at the right things that will actually move your business toward long-term success without burning yourself out. Hosted by Kronda Adair, founder of Karvel Digital. Learn more about Karvel Digital at https://karveldigital.com/?utm_medium=podcast&utm_source=Podcast&utm_campaign=shownotes (karveldigital.com)