Podcasts about Email marketing

In this fast-paced episode of the "We Don't PLAY!™️" podcast, host Favour Obasi-ike and business colleague, Pierre DeBois deliver a no-fluff, actionable guide to SEO for beginners and business owners. We cut through the noise and focus on two powerful, accessible strategies: decoding user intent and leveraging seasonal trends. Learn why long-tail keywords beat high-volume searches, how SEO is the essential engine for AI-powered search, and how to use free tools to plan content that converts.Mastering SEO Strategies for Beginners: Search Intent and Keyword Trends Guide with Favour Obasi-Ike | Sign up for exclusive SEO insights.--------------------------------------------------------------------------------Next Steps for Digital Marketing + SEO Services:>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Need SEO Services? Book a Complimentary SEO Discovery Call with Favour Obasi-Ike⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Visit our Work and PLAY Entertainment website to learn about our digital marketing services.>> Visit our Official website for the best digital marketing, SEO, and AI strategies today!>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Read SEO Articles>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Need SEO Services? Book a Complimentary SEO Discovery Call with Favour Obasi-Ike⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to the We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠--------------------------------------------------------------------------------This is your playbook for making digital visibility simple, strategic, and effective.Episode Timestamps[00:00:00] IntroductionFavour opens the show with the podcast's mission to help you "listen, live, learn, and earn," framing this episode as a practical SEO starter kit.[00:01:30] Strategy 1: The Power of Intentional SearchesWhy longer, specific queries like "comfortable shoes for Christmas" signal a buyer ready to act, and how to create content that meets this precise need. We break down the user's journey through the three layers of the web.[00:06:10] How SEO Gets Your Content FoundDemystifying crawling, indexing, and visibility. We explain why SEO is your website's foundational engine and how it powers modern AI search tools, not the other way around. Includes tips on using LinkedIn for backlinks.[00:10:45] Strategy 2: Capitalizing on TrendsUsing the "fruit season" metaphor, we show how to use tools like Google Trends to identify keyword cycles. Learn how to plan content 2-3 months ahead to build authority and rank #1 when the trend peaks.[00:15:30] Guest Perspective: Pierre on Intent and the Rise of AEOPierre clarifies that Answer Engine Optimization (AEO) is an evolution of SEO, not a replacement. He breaks down intent with an "apple pie" analogy and stresses the need to anticipate user questions in all content.[00:20:15] Practical Example: Searching for "Apple Pie" on an AI Engine (DeepSeek)A live demo using DeepSeek shows how AI responds to layered intent—from a general recipe search to "links please" for store locators—highlighting why your website needs specific, indexable pages.[00:24:00] Pierre's Advice: SEO is Not "Set and Forget"Why you must be ready to pivot. Pierre shares a personal story of how analytics revealed his true audience, forcing a complete strategy shift, and why the quiet season is perfect for planning.[00:26:45] Using Analytics to Refine Your StrategyA rundown of free tools (Google Search Console, Microsoft Clarity, etc.) and how to use data on user devices and browsers to craft hyper-relevant marketing that makes "sense" and "cents."[00:30:15] Final Actionable Advice & Wrap-UpYour clear next steps: Find your audience's questions, check them against trends, create content, and distribute it where your community lives. Favor encourages you to take the leap and start.Key Quotes:"SEO is not a set and forget it type activity. It's making adjustments over time because the technology behind it may be changing just enough to create new opportunities that you may want to take advantage of." - Pierre"You can speak without talking, but you can't think without words." - Myron Golden (quoted by Favor)Mentioned Tools & Resources: Google Trends, AnswerThePublic, SparkToro, DeepSeek, Google Search Console, LinkedIn, and more.Subscribe to "We Don't PLAY!™️" for more straight-talking marketing strategies to grow your business today!See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

#906 Quick wins and small steps create massive results. Still, how do we take that all-important first leap when faced with big projects? In this episode, I share why challenges stand out as one of the most powerful tools that help people move toward their goals. For years, I've watched students consume content and buy courses without ever taking real action. That's when I started pairing my educational content with challenges, and it made all the difference. I was finally able to inspire people to act! Today, I want to help you do the same for your followers. Don't miss this session because I discuss the seven rules of crafting effective challenges! From setting achievable targets to celebrating wins, I'll cover everything in this episode. I'll also share a first look at my upcoming short-form video challenge. Thousands of people have been asking for help with TikTok, Shorts, and Reels, so this is my way of making it easy to turn strangers into superfans on these platforms. Show notes and more at SmartPassiveIncome.com/session906.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Website Marketing vs. SEO Marketing: The Complete Business Essentials Guide with Favour Obasi-Ike | Sign up for exclusive SEO insights.This episode demystifies the relationship between website marketing and Search Engine Optimization (SEO), clarifying the critical distinction between the two. The discussion frames website marketing as the broad, all-encompassing "ecosystem" of a brand's online presence, including email, social media, and advertising. In contrast, SEO is presented as the tactical, high-performance "engine" that powers a website's visibility and drives targeted traffic within that ecosystem. Through foundational principles, practical strategies, and live consultations with business owners, this guide provides a comprehensive framework for building a powerful and effective digital identity.--------------------------------------------------------------------------------Next Steps for Digital Marketing + SEO Services:>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Need SEO Services? Book a Complimentary SEO Discovery Call with Favour Obasi-Ike⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Visit our Work and PLAY Entertainment website to learn about our digital marketing services.>> Visit our Official website for the best digital marketing, SEO, and AI strategies today!>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Read SEO Articles>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Need SEO Services? Book a Complimentary SEO Discovery Call with Favour Obasi-Ike⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to the We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠--------------------------------------------------------------------------------Key Takeaways• Website Marketing is the Ecosystem, SEO is the Engine: Website marketing is the entire universe of your online activities, from email campaigns to social media posts. SEO is the specific, technical practice of optimizing your website to be found by search engines, giving your marketing efforts direction and power.• Your Website is Your Digital Identity: A website is more than a link or a digital storefront; it is the central hub for establishing your brand's credibility, trustworthiness, and authority, creating a lasting experience for both new and returning visitors.• Messaging Precedes Marketing: The effectiveness of any marketing tactic hinges on compelling messaging that connects with customer psychology. As demonstrated with the "strawberry" example, great marketing shifts a customer's mindset from a simple "need" to an emotional "want."• Storytelling Sells, Facts Only Tell: To convert visitors into customers, product descriptions must go beyond listing features and instead create an emotional connection. As speaker Mo advises:• Technical Health is Non-Negotiable: A website's foundational health depends on more than just load speed and hosting. Consistently publishing fresh content is critical because every update creates a new "tokenized" copy for search engines to crawl. A dormant site gives search engines no reason to return, while an active site signals relevance and forces re-evaluation, directly impacting rankings.--------------------------------------------------------------------------------Detailed Episode Notes1. Defining the Landscape: Website Marketing vs. SEOTo build a successful online presence, it is vital to distinguish between the overarching platform of website marketing and the specific tactics of SEO. Website marketing represents your brand's total visibility and communication channels online. SEO, a critical component within that framework, is the deliberate set of actions taken to ensure your website is discovered by the right audience at the right time. Understanding this difference is the first step toward a coherent and effective digital strategy.Contrasting Key ConceptsWebsite Marketing (The Ecosystem)The Truck and Engine AnalogyThe relationship between these two concepts can be understood through a simple yet powerful analogy presented during the episode:"Think of your website like a truck. Website marketing is the truck itself—it exists, it's present, and it's visible. SEO is the engine that actually moves the truck forward, giving it the power, speed, and direction it needs to reach its destination."With these foundational definitions established, it's clear that the website itself serves as the strategic center of all marketing efforts.2. The Strategic Hub: Your Website's Core FunctionYour website is your most critical digital asset. It is the definitive online destination where you control the narrative and build direct relationships with your audience. Far more than just a place for transactions, it is the central hub for establishing trust, demonstrating expertise, and solidifying a brand identity that resonates with visitors long after they leave.The Four Pillars of a Trustworthy WebsiteFor a website to be effective, it must embody four key qualities for every visitor:1. Credible: The information is accurate, professional, and demonstrates authority.2. Resourceful: It provides value and answers the questions your audience is asking.3. Trustworthy: The site is secure, transparent, and operates with integrity.4. Accessible: It is easy to navigate and available to all users.Analyzing Visitor BehaviorEvery website serves two primary types of visitors: new visitors and returning visitors. Understanding their distinct behaviors through analytics is crucial for optimization. With over 1.1 billion websites online, simply existing is not enough; your site must be engineered to effectively engage both audiences and guide them toward a desired action.Key Website ComponentsA modern website is a multimedia platform composed of various elements that search engines index and users engage with:• Text (including body copy, headlines, and policies)• Images (with descriptive alt text for accessibility and SEO)• Audio (e.g., MP3 files for podcasts or sound clips)• Video (e.g., MP4 files for tutorials or product showcases)• Documents (e.g., PDFs for white papers or downloadable guides)A well-structured website, rich with these components, provides the perfect foundation for the tactical work of SEO to drive qualified traffic.3. Tactical Deep Dive: Activating Your SEOSEO is the disciplined practice of aligning your website's structure and content with the specific words and phrases your target audience uses in search engines like Google. It is not about tricking algorithms but about creating a valuable and relevant experience that naturally earns high visibility. This requires a consistent content engine, especially since blogs have a shelf life of 24 months. A single post can provide SEO value for up to two years, demonstrating the long-term ROI of a strategic content plan.The Content Creation EngineGenerating traffic starts with a simple question-and-answer flow. How do you generate traffic? By kickstarting the engine. How do you kickstart the engine? By creating content. How do you create effective content? By building links through publishing valuable posts like blogs, landing pages, and product pages.Uncovering SEO OpportunitiesA live demonstration in the episode revealed how to find high-intent keywords directly from Google's search suggestions—a reflection of real, frequent user queries.The strategic takeaway is clear: each of these suggestions represents a distinct user need. A single list of 10 terms can be transformed into 10 to 50 unique media assets, including blog posts, email newsletters, social media updates, and even podcast episodes. This moves SEO from theory to a practical, content-driven reality.4. Marketing in Action: Live Business ConsultationsApplying marketing theory to real-world businesses is the fastest path to clarity. This section analyzes the specific, actionable advice given to two entrepreneurs, providing a blueprint for any product-based business seeking to translate online presence into measurable results.5. Tools & Resources MentionedThe selection of a tool, particularly for email marketing, is not just a matter of features but also of technical performance. As discussed in the episode, platforms with strong server infrastructure (like Flodesk's partnership with Amazon SES) can significantly impact email deliverability, a key component of the overall marketing ecosystem.• AI Idea Generation: ChatGPT, Perplexity, Claude, DeepSeek, Grok• Email Marketing Platforms: Constant Contact, Mailchimp, Flodesk (preferred), Aweber, Kit, Brevo• Website Hosting: GoDaddy, BlueHost, Hostinger, SiteGround• Website Builders: Webador• Social & Content Platforms: Instagram, Pinterest, YouTube, Clubhouse• E-commerce: AmazonSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

On this episode, Joel is joined by an award-winning guest who has been igniting digital strategy conversations for 15 years and counting. Jessica Best is the self-proclaimed email marketing evangelist and Owner of BetterAve LLC. It's the consultancy implementing the same practices she preaches from stages around the world. By turning data into insight and insight into action, she demonstrates the power of data-driven storytelling. Allowing business owners to optimize their results, so they can get back to doing more of what they already do so well.Website: https://better-ave.com/ | https://jessica.best/ Instagram: https://www.instagram.com/bestofjesspics/?hl=en Twitter: https://x.com/bestofjess/with_repliesCheck out the conversation on YouTube: https://youtu.be/vT2-ylB5XpI

Unlock the secrets to email marketing that actually work. Stop treating your list like an ATM and start building real results! Join Brad Friedman and Cole VanDee as they dive deep into your Inbox and decipher what works and what doesn't work in the emails we send. Cole is the Co-Founder of inboxingengine, a leading firm specializing in email marketing and consulting. Under Cole's leadership, InboxingEngine has generated over $106 million in found revenue for their clients. They have sent over 327 million emails with a 67% open rate, helping businesses dramatically scale their revenue through strategic email marketing. Cole works with businesses like Fullstaq Marketer, Inspirean, and Impact Brands, helping them add an additional six or seven figures per month through email marketing. One of their biggest success stories includes their work with Keala Kanae, Founder of Fullstaq Marketer and Inspirean, where InboxingEngine transformed their email list into a $1.2 million-per-month profit center. The Digital Slice Podcast is brought to you by Magai. Up your AI game at https://friedmansocialmedia.com/magai And, if it's your first time purchasing, use BRAD30 at checkout to get 30% off your first 3 months. Visit thedigitalslicepodcast.com for complete show notes of every podcast episode.

#312 | Jess Lytle (Head of Marketing at Exit Five) hosts a roundtable with a group of email experts on what's actually working in email, SMS, and in-app messaging right now. They dig into AI's impact on the inbox, how to sound human when everyone's using the same tools, and why relevance beats volume. The group also breaks down how to personalize without being creepy, what to do with “lurkers” who never click but still convert, and how to build messaging that survives the AI slop era. It's a sharp look at how B2B marketers can cut through the noise, earn attention, and actually get people to respond.Timestamps(00:17) - — Jess welcomes everyone (02:30) - — Why email and messaging aren't dead… bad messaging is (05:58) - — How AI changed the inbox and why standing out is harder than ever (06:34) - — Why human senders beat brand senders in email (10:03) - — Writing emails like you were invited into someone's personal space (12:18) - — Balancing stakeholder requests vs. what your audience actually wants (15:28) - — Real talk on AI personalization, enrichment, and where it actually works (21:33) - — Subject lines, preview text, and how people really decide what to open (23:08) - — Email stories and empathy-driven content that outperform (29:03) - — SMS, in-app, and email orchestration: what to use when (36:20) - — Measuring impact when email is assist, not hero (44:20) - — The future: AI-driven workflows, data challenges, and what's coming (53:00) - — Favorite tools (Claude, NotebookLM, etc.) and how people use them Join 50,0000 people who get our Exit Five Newsletter here: https://www.exitfive.com/newsletterLearn more about Exit Five's private marketing community: https://www.exitfive.com/***Today's episode is brought to you by Knak.Email (in my humble opinion) is the still the greatest marketing channel of all-time.It's the only way you can truly “own” your audience.But when it comes to building the emails - if you've ever tried building an email in an enterprise marketing automation platform, you know how painful it can be. Templates are too rigid, editing code can break things and the whole process just takes forever. That's why we love Knak here at Exit Five. Knak a no-code email platform that makes it easy to create on-brand, high-performing emails - without the bottlenecks.Frustrated by clunky email builders? You need Knak.Tired of ‘hoping' the email you sent looks good across all devices? Just test in Knak first.Big team making it hard to collaborate and get approvals? Definitely Knak.And the best part? Everything takes a fraction of the time.See Knak in action at knak.com/exit-five. Or just let them know you heard about Knak on Exit Five.***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

Hoy te voy a explicar cómo utilizo diferentes canales para prospectar para que aprendas mi método y lo puedas aplicar en tu caso.Con él vamos a ver cosas como:✅  Qué es la prospeción multicanal y como se hace bien✅ Cómo la utilizo yo (que no tiene nada que ver con la teoría)✅ Qué te recomiéndo en tu caso para que te funcione.Y si quieres que transforme a tus comerciales en un equipo de alto rendimiento, es tan sencillo como reservar una reunión conmigo y hablamos.Agenda una reunión conmigoY aquí tienes toda la información de mi patrocinador de esta temporada:El mejor hosting en español

In dieser Folge des Onlineshop Geflüster Podcasts schauen wir uns an, warum sich die meisten Onlineshops ihre E-Mail-Liste selbst zerstören – ohne es zu merken. Ich spreche über typische Fehler im E-Mail-Marketing, verrate dir, wie du deine Newsletter-Strategie auf ein solides Fundament stellst und warum dein E-Mail-Flow viel wichtiger ist als du denkst. Viel Spaß beim Anhören! Dein Berend. __________ Mache den ersten Schritt und buche dir eine kostenlose SHOPANALYSE: https://www.berend-heins.de/termin Wenn du sofort tiefer einsteigen willst: Hol dir mit unserem Onlinekurs die kugelsichere Komplettanleitung für profitable Meta Ads im eCommerce.

Pinterest Advertising Campaigns: Image, Video, Carousel, Shopping Catalog, Leads & Quiz Strategy with Favour Obasi-Ike | Sign up for exclusive SEO insights.Pinterest for business advertising, emphasizing its power as a visual search engine rather than a traditional social media platform. Favour highlights that Pinterest users exhibit a higher purchasing power and are in a planning mindset, making their minimal time spent on the platform highly intentional for conversions compared to engagement-focused sites like TikTok or Facebook. Practical advice is offered on running various ad types—including image, video, carousel, catalog, and lead/quiz ads—along with technical specifications and the importance of claiming a website to utilize Pinterest's tagging system for superior analytics and targeting, such as act-alike audiences and zip code campaigns.Ultimately, we position Pinterest advertising as a valuable, data-driven strategy for businesses seeking a high return on time and investment.--------------------------------------------------------------------------------Next Steps for Digital Marketing + SEO Services:>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Need SEO Services? Book a Complimentary SEO Discovery Call with Favour Obasi-Ike⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Visit our Work and PLAY Entertainment website to learn about our digital marketing services.>> Visit our Official website for the best digital marketing, SEO, and AI strategies today!>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Read SEO Articles>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Need SEO Services? Book a Complimentary SEO Discovery Call with Favour Obasi-Ike⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to the We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠--------------------------------------------------------------------------------Why 90 Minutes a Month on Pinterest Beats 35 Hours on TikTokIntroduction: The Hidden Power of the Internet's Digital Vision BoardWhen you think of Pinterest, what comes to mind? For many, it's a digital scrapbook for wedding ideas, home decor inspiration, and tonight's dinner recipe. But what if this familiar facade conceals one of the most misunderstood and powerful marketing engines online? Behind the vision boards and DIY projects lies a platform built not on fleeting attention, but on deliberate intention.This episode reveals five surprising truths about Pinterest that defy conventional social media wisdom and highlight its unique, untapped value for businesses and marketers.--------------------------------------------------------------------------------1. The 90-Minute Paradox: Why Less Time on Platform Means More for BusinessIt's a counter-intuitive finding that stops most marketers in their tracks: Pinterest users spend significantly less time on the platform than users of other major networks.According to recent data, the average user spends just 1 hour and 31 minutes per month on Pinterest. Compare that to the time sinks of other platforms:• TikTok: 35 hours per month• Facebook: 29 hours per month• Instagram: 15 hours per monthThis isn't a sign of low engagement; it's a signal of high-intent, purposeful activity. Breaking it down, 91 minutes a month averages to just about 3 minutes per day. Users aren't there to endlessly scroll. In those three minutes, a user is on a mission: they might spend 30 seconds looking for an idea, a minute to find the right one, and the next minute to affirm it, save it for later, or click through to act on it immediately. This focused, goal-oriented behavior means every minute is packed with commercial intent."So if you're planning on Pinterest and you're spending less than 2 hours to be on a platform that's going to give you maximum return on your time and investment, it's worth it than spend 35 hours to do the same thing..."2. The Audience Isn't Just Browsing—They're Planning and They Have Buying PowerThe fundamental difference between Pinterest and other platforms is user mindset. While other networks thrive on a culture of passive "swiping," Pinterest is the go-to destination for active "planning." Users are there with the specific intention of preparing for something—whether it's an event, a book, a wedding, a shoe, a color, or a tip—which makes them uniquely receptive to relevant brand content and advertising.This high-intent audience also has significant financial leverage:• Approximately 45% of Pinterest users have an annual household income of at least $150,000.• Their purchasing power is 5% to 38% higher than on other social platforms.This combination of forward-looking intent and disposable income creates an environment where ads are not an interruption but a welcome part of the discovery process."It tells you that Pinterest is not a place that people are going to swipe. They're going there to plan. So when they're going there to plan, they're searching with the intention of purchasing something or planning for something."3. Forget "Lookalikes," Pinterest Is About "Actalikes"Most digital advertisers are familiar with "lookalike audiences"—the targeting method used by platforms like Meta to find users who share demographic traits with an existing customer base. Pinterest offers a more powerful alternative: the "actalike audience."An actalike audience is a group of users targeted based on their active, intentional behaviors. These are users who are thinking, planning, processing, doing, and responding. Rather than targeting people who simply look like your customers, you target people who act like them.This is a critical distinction. An actalike audience is inherently composed of users with proven intent and behavioral patterns that align with conversion. It targets an active mindset, not just a passive profile, suggesting a much higher probability of a positive outcome for advertisers.4. Your Content's Lifespan: A Marathon, Not a SprintThe ephemeral nature of social media content is a constant challenge for marketers. A post that takes hours to create can disappear from feeds in a matter of hours. Pinterest operates on a completely different timeline.The lifespan of content on Pinterest presents a stark contrast to its social media counterparts:• Pinterest Pin: 3.5 to 5 months• Instagram Post: 19 to 72 hoursContent on Pinterest functions less like a fleeting post and more like a long-term asset. Each pin acts as a durable entry point to your brand, continuing to drive traffic, discovery, and conversions for months on end. This turns content creation from a short-term sprint into a sustainable, long-term investment with compounding returns, much like traditional SEO.5. The Surprising Truth About Media OwnershipOn platforms like Instagram and TikTok, you are a perpetual tenant. You build your presence on rented land, but you never truly own your content or the space it occupies. Pinterest offers a unique and powerful path to digital property ownership.When you claim your website on Pinterest, you establish 100% ownership of your media on the platform. This is made possible by the Pinterest Tag—a piece of code on your website that connects your property to the platform, tracks conversions, and solidifies your ownership. This transforms your Pinterest business account from a simple social profile into a claimed media asset.The platform even provides a powerful tool to leverage this ownership. You can connect your Instagram business account and pull the last 365 days of content directly onto Pinterest. Think about the implications: you didn't own your content on Instagram, but now you have Instagram's content building an owned asset on Pinterest, all because you've claimed your website as a digital property."You don't own 100% of your media on Instagram... with Pinterest it's a beautiful place because when you claim your Pinterest account and you claim your website on Pinterest. What you've technically done is that you've claimed a property on an asset that you don't own but now you own..."--------------------------------------------------------------------------------Conclusion: Rethinking Attention vs. IntentionFor years, the digital marketing world has been obsessed with the attention economy—a relentless race for more screen time, more views, and more hours spent scrolling. Pinterest proves that there is a more valuable currency: intention.Its true power lies not in capturing endless hours of passive attention, but in connecting with a high-value audience during their most decisive planning and purchasing moments. The platform's unique combination of high intent, powerful demographics, action-based targeting, and content longevity makes it an unparalleled tool for businesses.As you plan your next marketing strategy, ask yourself this: What could your business achieve if you focused less on the attention economy and more on the intention economy?See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Natalia Chappell is the founder of Natalia Chappell & Co, a UK-based consultancy helping luxury and lifestyle brands scale sustainably. Previously, she led marketing for THG's luxury division, working with brands like Coach and Ralph Lauren across price points from hundreds to thousands of pounds.In this episode of DTC Pod, Natalia breaks down what it really takes for US brands to win in the UK—and why so many get it wrong. She shares the full-funnel mistakes she sees premium brands make over and over, why some household US names thrived in Britain while others quietly retreated, and what's actually driving results on Meta right now. She also gets into how to connect with younger consumers who think differently about spending, and why the old playbook of polished content isn't cutting it anymore. Plus, her journey from corporate marketing leader to female founder, and what she wishes more people understood about building a business as a woman.Episode brought to you by StordInteract with other DTC experts and access our monthly fireside chats with industry leaders on DTC Pod Slack.On this episode of DTC Pod, we cover:1. Lessons from high-growth UK e-commerce brands 2. Creating sustainable, holistic marketing strategies3. Using data and analytics to drive channel mix decisions4. Optimizing for paid and organic synergy5. Landing page and website audit best practices6. UGC, influencer, and creator partnership frameworks7. Onboarding and managing creators for conversion and brand fit8. Navigating UK logistics, customs, and local expectations9. How to adapt brand voice and content for UK consumer10. UK cultural moments and how to plan campaigns around them11. Success stories (Drunk Elephant, Ralph Lauren, Coach) and why some US brands flop12. Digital-first approaches to brand building13. Upcoming trends—partnership ads, authentic content, and Gen Z consumers14. Supporting and growing as a female founder in e-commerceTimestamps00:00 Introduction to DTC POD and episode with Natalia Chappell01:18 Natalia's background: fashion, digital marketing, luxury brand experience03:26 Lessons learned building luxury and beauty e-commerce teams05:16 Becoming a female founder and launching Natalia Chappell & Co07:22 The type and scale of brands Natalia's agency works with09:07 Optimizing paid-to-organic mix for sustainable growth12:12 Data, analytics, and the importance of first-party data integrity13:33 Why understanding inventory and offer depth matters before scaling ads16:26 Building a marketing flywheel that feeds itself18:50 Audience segmentation, CRM, and conversion optimization20:08 Attribution modeling and keeping data integrations clean22:29 Organic growth: auditing website, SEO, landing pages, and reviews24:03 Content strategy: authentic UGC, influencers, and the UK market26:58 Equipping creators for conversion, not just reach29:25 Structuring affiliate and creator programs, commissioning vs. flat fees33:01 Logistics: Warehousing, customs, and UK delivery expectations36:54 Adapting voice, copy, and calendar to resonate in the UK38:34 Brand case studies: Drunk Elephant, Coach, Ralph Lauren41:09 Why some US brands struggle in the UK (Forever 21, etc.)44:21 Trends to watch: partnership ads, content authenticity, Gen Z targeting47:25 Where to find and connect with Natalia ChappellShow notes powered by CastmagicPast guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more.  Additional episodes you might like:• #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth• #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content• #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views• #219 JT Barnett: The TikTok Masterclass For Brands• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook• ​​​​#243 Kian Golzari - Source & Develop Products Like The World's Best Brands-----Have any questions about the show or topics you'd like us to explore further?Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?Check out our newsletter here.Projects the DTC Pod team is working on:DTCetc - all our favorite brands on the internetOlivea - the extra virgin olive oil & hydroxytyrosol supplementCastmagic - AI Workspace for ContentFollow us for content, clips, giveaways, & updates!DTCPod InstagramDTCPod TwitterDTCPod TikTokNatalia Chappell - Founder of Natalia Chappell & Co.Blaine Bolus - Co-Founder of CastmagicRamon Berrios - Co-Founder of Castmagic

Willkommen zur nächsten Folge von "Damit's bei dir Klick macht", dem True Online Marketing Podcast von Hanseranking! Abonniere jetzt und verpasse keine Episode! In dieser Folge sprechen wir darüber, warum so viele Unternehmen mit kalten, unvorbereiteten Leads kämpfen – und wie du das ein für alle Mal beendest. Du erfährst, warum dein Funnel, dein CRM und deine Automationen die besten Verkäufer in deinem Unternehmen werden können. Ich zeige dir, wie du Systeme baust, die deine Leads automatisch aufwärmen, qualifizieren und überzeugen… noch bevor du das erste Mal mit ihnen sprichst. Weniger Kaltakquise. Mehr „Wie können wir starten?“. Bleib außerdem dran für kommende Folgen, in der ich dir tiefere Einblicke in spezifische Online Marketing Strategien und Interviews mit weiteren Experten gebe.

Se pensi che l'intelligenza artificiale sia qui per sostituirti, questo episodio ti farà cambiare idea. In questa puntata ti porto dietro le quinte del mio lavoro quotidiano con Claude, l'intelligenza artificiale che uso ogni giorno. Non la uso per “sostituire il mio cervello”, ma per liberarlo da tutto quello che mi blocca e mi fa procrastinare.Ti racconto come ho creato i miei "progetti personalizzati", come delego le email e la creazione di contenuti, e soprattutto quali sono le paure che ho riguardo all'AI (sì, anche io ne ho). Spoiler: la chiave non è usare l'intelligenza artificiale per fare tutto al posto tuo, ma imparare a delegare strategicamente, proprio come faresti con un collaboratore umano.In questo episodio parlo di:Come uso Claude Projects per creare contenuti, rispondere alle email e sbloccare la procrastinazioneLa differenza tra i progetti di Claude e i GPTs di ChatGPT (e perché preferisco Claude)Due esempi concreti dei miei progetti personalizzati: Content Factory Instagram e Email AssistantLe mie paure sull'intelligenza artificialePerché delegare all'AI è (quasi) come delegare a una personaCome sto pensando di integrare l'AI nei miei corsi online per renderli più accessibili"L'intelligenza artificiale non sostituisce il mio cervello, lo libera da tutto quello che mi blocca e mi fa procrastinare.""Se non sai delegare a una persona, non saprai delegare nemmeno all'intelligenza artificiale."Risorse menzionate nell'episodio:Claude AI (il tool che uso quotidianamente)Coraggiosa 2025: silvialanfranchi.it/coraggiosa-2025Vuoi supporto concreto per sbloccarti su comunicazione, vendita e mindset?Ecco dove trovarmi:Instagram: @silvialanfranchi.coachYouTube: silvialanfranchiNewsletter: Iscriviti qui per ricevere strategie concrete ogni lunedì mattinaSito web: silvialanfranchi.it

#905 Short-form video is dominating the internet. If you're sitting this one out and dismissing it as a passing trend, you're missing out on the easiest opportunity to generate views, build an audience, and grow your business! The barrier to entry is at an all-time low right now. As a father and entrepreneur with zero extra hours, I'm able to sneak in daily posts on Shorts, TikTok, and Instagram Reels. No fancy edits. No overthinking. So, how do you follow in my footsteps and uplevel your brand like never before? I've boiled it all down for you and made it available in my new Short-Form Formula course. Listen in on today's episode to get a peek at my system! This is the exact workflow I use to show up online without burning out, and it gives you access to the fastest opportunity to succeed online today. So tune in now to make 2026 your strongest year yet! Show notes and more at SmartPassiveIncome.com/session905.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

THEMENFOLGE In dieser kompakten Folge verrate ich euch, welche fünf Marketingtrends 2026 wirklich zählen. Ich spreche über den sinnvollen Einsatz von KI, warum E-Mail-Marketing weiterhin einer der stärksten Kanäle bleibt, weshalb Long-Form-Content ein Comeback feiert, wie du deine Personal Brand authentisch stärkst. Ausserdem erkläre ich dir, warum Fokus aus meiner Sicht wichtiger denn je ist. Eine kurze Reminder-Folge für alle Selbstständigen, die 2026 strategischer, klarer und mit mehr Persönlichkeit durchstarten wollen.

In dieser Folge des Onlineshop Geflüster Podcasts geht's darum, wie du bei >1 Mio Jahresumsatz schnell und effizient deine Profitabilität steigern kannst. Ich teile mit dir ganz konkret, worauf wir in unseren Audits achten, wie wir innerhalb von 20 Minuten oft mehrere Tausend Euro Deckungsbeitrag finden – und was du sofort bei dir im Onlineshop checken solltest. Viel Spaß beim Anhören! Dein Berend. __________ Mache den ersten Schritt und buche dir eine kostenlose SHOPANALYSE: https://www.berend-heins.de/termin Wenn du sofort tiefer einsteigen willst: Hol dir mit unserem Onlinekurs die kugelsichere Komplettanleitung für profitable Meta Ads im eCommerce.

If social media has ever felt like a part-time job you didn't even apply for, you're gonna love this one.  I joined Colie James on her Business-First Creatives Podcast for a real conversation about the shift so many of us are making away from social media burnout and toward marketing that actually feels sustainable.  We got into why email has become my highest-impact channel, how I think about balancing the whole ecosystem, and what it looks like to give yourself permission to stop doing marketing tasks that drain you.  This conversation went deep, and I knew I had to bring it here.  In this episode of the podcast, we talk about: Why email has become my most powerful, highest-converting marketing channel. How I think about prioritizing platforms using a "primary, secondary, ensemble cast" approach. The real reason so many business owners feel exhausted by social media (and why it's not your fault). How AI fits into my writing process as an assistant instead of a replacement. Why your marketing works better when it matches your natural tendencies and not someone else's formula. …And More!   This Episode Was Made Possible By: Riverside All-in-One Podcast & Video Platform Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside    Special thanks to: Colie James, host of Business-First Creatives Podcast Listen to the original episode here: https://coliejames.com/shifting-the-priority-from-social-media-to-email-marketing-with-andrea-jones/ Website: https://coliejames.com/ Connect with Colie on social media: Threads: https://www.threads.com/@coliejames YouTube: https://www.youtube.com/@coliejames    Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/387

Which Podcast Platform is Best? Podcast Hosting Platforms Vs Podcast Streaming Directories: Research Explained with Favour Obasi-Ike | Sign up for exclusive SEO insights.This podcast episode provides a comprehensive discussion on starting and growing a podcast, focusing heavily on the selection of the best podcasting platform. A key distinction is made between podcast hosting platforms (like Spotify for Creators, formerly Anchor.fm) and podcast listening platforms (such as Apple Podcasts, Spotify, and Amazon), emphasizing that a host distributes content via an RSS feed to multiple directories.Our conversation underscores that podcasting should be conversation-first, not monetization-first, and advises beginners to start for free to minimize initial costs. Practical advice is offered on SEO for podcasts, including the importance of consistent episode releases, with statistics showing that many podcasters quit early, and also highlights the benefit of choosing an IAB-compliant host for future monetization opportunities through advertising networks.--------------------------------------------------------------------------------Next Steps for Digital Marketing + SEO Services:>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Need SEO Services? 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Book a Complimentary SEO Discovery Call with Favour Obasi-Ike⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to the We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠--------------------------------------------------------------------------------4 Surprising Podcasting Truths That Will Save You Time and MoneyThe appeal of starting a podcast has never been stronger. With just a microphone and an idea, it seems you can reach a global audience, build a community, and create a thriving brand. This allure draws thousands of aspiring creators to the medium, all asking the same questions: "How do I start? Which platform is best? How do I make money?"But the common wisdom surrounding podcasting is often a minefield of misleading advice and expensive pitfalls. The path to a successful, sustainable show is paved with counter-intuitive truths that most creators learn the hard way. The reality is that podcasting is less about instant fame and fortune and more about a long-term commitment to a very specific craft.This article will save you time, money, and frustration. We've distilled the most surprising and impactful lessons learned from podcasting experts into four foundational takeaways. Understanding these truths from day one will give you a realistic roadmap and a significant advantage over the thousands who quit before they ever find their voice.1. It's a Conversation, Not a Cash MachineThe most common mistake new podcasters make is focusing on monetization from day one. They get caught up in finding ad sponsors and driving transactions before they've even built an audience. The primary purpose of a podcast, especially in its early stages, must be conversation. When you have a conversation with someone, you don't expect a monetary transaction afterward; you expect an exchange of value.In podcasting, that value is trust, thought leadership, and a genuine relationship with your listeners—all earned over time. Trying to monetize too early feels transactional and inauthentic, pushing potential listeners away before they have a chance to connect. As one expert puts it, the focus must be on the relationship first."if you start a podcast to run ads or to monetize, you you're actually better off starting a business than starting a podcast to monetize."This "conversation first" approach is far more sustainable. It allows you to build a loyal community that values your perspective. Monetization can and will come later, but only after trust has been firmly established. That trust is ultimately a more valuable asset than any early ad revenue.2. Your First Episodes Will Suck (So Don't Buy That $400 Mic)Many aspiring podcasters fall hook, line, and sinker for spending hundreds or even thousands of dollars on expensive equipment before they've produced a single minute of content. This is a costly mistake. I've seen seasoned creators get their best gear for dirt cheap simply by buying it from new podcasters who quit. They'll see someone selling a barely-used $400 SM7B mic for a fraction of the price because the owner never got past a few episodes.Your initial focus shouldn't be on perfect production quality but on practice. The average podcaster quits after just eight episodes. Why? Because that marks about two months of the relentless "record, edit, publish, distribute" cycle. It's the point where initial excitement fades and the reality of the grind sets in. A large upfront investment becomes a huge financial risk when the odds of sticking with it are so low."Good practice cuz your episodes in the beginning suck. It's it's just the way that it is. You know you learn the the quality of your voice. You start learning techniques."So here is the best advice you will get. Start today. Open the voice memo app on your phone, find a quiet place, and record. The goal isn't perfection; it's practice. Once you have a consistent workflow and are confident in your content, then you can consider upgrading your gear.3. A "Published" Podcast That Isn't Distributed Is Just a DraftThis is one of the most critical and misunderstood aspects of podcasting. New creators often believe that once they upload an episode to their podcast hosting platform, their job is done. This is wrong. A hosting platform is simply the "floppy disc" or "external hard drive" where your audio files are stored. It does not automatically put your show in front of listeners.To be heard, your podcast must be on listening platforms like Apple Podcasts, Spotify, Pandora, and iHeartRadio. The key to this is your RSS feed. Think of it like a website's sitemap; it's the link that allows all the different directories to find and display your content. Submitting this feed to every possible listening platform is a non-negotiable step that many beginners miss.I see this scenario play out every day. Person A publishes 10 episodes but only makes them available on their hosting site. Person B publishes the same 10 episodes but distributes their RSS feed to 20 different listening platforms. Person B has a dramatically higher probability of being discovered because they are accessible where listeners actually are. Experts tell stories of being discovered on niche platforms by international listeners—a listener from the UK finding a show on Castbox while helping a client in Spain. That serendipity only happens with wide distribution."if you don't have a podcast that is accessible then you don't really have a podcast you have I don't know what to call it but it's I would call it a draft because it's not something that is accessible"4. The Sobering Reality: The 2-Year, 100-Episode GauntletPodcasting is not a get-rich-quick scheme; it is a marathon. The statistics on podcasting longevity from Pod Match are stark and should be a reality check for anyone looking for immediate results.On average, it takes 2 years and 100 released episodes for a podcaster to begin seeing real, tangible results, whether that's meaningful audience growth, genuine community engagement, or sustainable monetization opportunities. The commitment required to reach that point is immense, and the attrition rate is staggering. Consider this statistical funnel:• The chance of a new podcast reaching just eight episodes is 45%.• The chance of hitting 50 episodes drops to 12.6%.• The milestone of 100 episodes is achieved by a mere 6% of podcasters.What this data tells us is that success in podcasting is a game of consistency and long-term commitment. It's about showing up week after week, building your catalog, and earning listener trust one episode at a time. The real value you're building over those first 100 episodes is not currency, but trust—an asset that is far more durable and powerful in the long run.Are You Ready to Play the Long Game?Successful podcasting defies the conventional wisdom of quick wins and easy money. The path is paved with a different set of priorities: prioritize genuine conversation over premature monetization, start lean and focus on practice before buying expensive gear, ensure your show is widely distributed, and most importantly, commit to the long and consistent work required to build trust.These truths aren't meant to discourage you, but to empower you with a realistic framework for success. By understanding the real challenges from the outset, you can avoid the common pitfalls that cause so many others to give up. This isn't just about business strategy; it's about legacy. As one creator reflected, "I know one day, God willing, my grandkids, my kids will be able to listen to my voice."Knowing that the real prize is trust built over time—a legacy you can leave behind—what conversation are you willing to commit to for the next 100 episodes?See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Big news, friends! We are officially heading into a brand new year of marketing, and if you're a family photographer still relying only on Instagram (or whatever the next trendy platform is), this episode is your gentle nudge: it's time to bring email marketing into your 2026 strategy.In today's episode—which originated as a YouTube video—you'll learn why email marketing continues to outperform every other marketing channel, why it future-proofs your family photography business, and how it helps you book more clients with less stress. Plus, at the end of the episode, I'm sharing why Flodesk is my #1 recommendation for photographers who want simple, beautiful, effective email marketing without overwhelm.Whether you're brand new to email marketing or you've been dragging your feet for years (it's okay, I see you!), this episode will give you the clarity and motivation you need to start strong in 2026.Resources & Links Mentioned In This Episode▸ Read the full blog post that goes with this episode (that way, you get all the links mentioned): https://systemsandworkflowmagic.com/email-marketing-for-family-photographers/▸ Watch the YouTube video version of this Podcast: https://youtu.be/5FWPcr3BzAA▸ Get 25% OFF on Flodesk here: https://flodesk.com/c/DOLLYDELONGEDUCATION▸ Join the Family Photographer's Marketing Society: https://systemsandworkflowmagic.com/the-family-photographers-marketing-societyConnect with Dolly DeLong Education

Power of Pinterest and Evergreen Content Marketing Masterclass for Businesses with Favour Obasi-Ike | Sign up for exclusive SEO insights.

Email marketing strategist Ely Delaney shares his journey from web designer to People Whisperer, revealing why authentic follow-ups and real relationships outshine automation. Discover how trust, conversation, and consistency can turn connections into lifelong clients — and friends.00:35- About Ely DelaneyEly is an email marketing strategist. He's the creator of Follow Up Rockstar System, and is an author of a book titled Marketing Tidbits and another one called Networking Tidbits.

Send us a textIn this episode of Imperfect Marketing, host Kendra Corman dives into a common challenge many businesses face—getting people to actually register for events. From galas to webinars, it's easy to assume that a few social posts will do the trick. But as Kendra reveals, likes don't equal registrations, and engagement doesn't always lead to action.She shares a real-life client story that sparked this conversation—one where a business expected 150 signups but only had three, just two weeks before the event. Through this story, Kendra breaks down what went wrong and how to fix it.The Problem with Relying on Social MediaWhy social engagement doesn't translate to registrationsHow algorithms limit visibility even when people “love” your brandThe danger of assuming that posting equals invitingThe Power of Direct CommunicationWhy email marketing still delivers the highest ROIThe unmatched impact of showing up in someone's inboxHow physical invitations can cut through the noise of the digital worldWhy you own your email list, but not your social audienceCreating an Effective Event Promotion StrategyHow to balance social, email, and direct mail for maximum impactThe importance of storytelling and multiple touchpointsWhy you should think of event promotion as relationship building, not just announcement makingHow to plan and audit your 2026 event communications strategyKey Takeaways for MarketersStop treating social media as your main event driver—it's a support channelUse email to reach your audience where they actually take actionCraft a holistic plan that combines storytelling, repetition, and relevanceWhether you're planning your next gala, golf outing, or webinar, this episode is a wake-up call to rethink your promotional approach. Are you ready to turn your next event from under-attended to unforgettable? Tune in to learn how to create a strategy that connects—and converts.  Looking to leverage AI? Want better results? Want to think about what you want to leverage?Check and see how I am using it for FREE on YouTube. From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain. Watch here

Takeaways:Preparar ofertas y campañas con anticipación es crucial para el Buen Fin.Usar anuncios probados y directos maximiza la efectividad de las campañas.Ajustar el presupuesto según el rendimiento diario es esencial para el éxito.WhatsApp ofrece tasas de apertura y clics más altas que el correo electrónico.La segmentación adecuada de audiencias maximiza el impacto de las campañas.Revi se integra con Shopify para facilitar la gestión de campañas de marketing.Las campañas pequeñas pueden ser muy efectivas, especialmente con recordatorios.La personalización de mensajes es clave para que parezcan más personales y efectivos.Chapters:00:00 - Introducción al Buen Fin03:00 - Estrategias de Anuncios06:00 - Uso de WhatsApp para Marketing09:00 - Segmentación de Audiencias12:00 - Integración de Shopify y Revie15:00 - Errores Comunes y Consejos18:00 - Impacto de las Campañas Pequeñas21:00 - Flujos Automatizados24:00 - Importancia de la Personalización27:00 - Limitaciones Técnicas y Soluciones  Recursos mencionados en este episodio: ✅ Descarga tu checklist BFCM aquí: ed-digital.com/BFCM

Work with Me https://ashborland.com Follow me on IG https://www.instagram.com/ashborland/ The FREE 30-Day Mortgage Broker Boost https://ashborland.com/boostCheck out my YouTube channel  https://www.youtube.com/@AshBorland 

If your email marketing feels clunky, time-consuming, or a bit “forgotten”, this episode is going to be your new best friend. These quick, practical hacks help you get smarter with your setup so your emails feel more personalised, more strategic – and a whole lot easier to manage. You’ll learn: How to use a second form after signup to collect powerful segmenting data without scaring people off A simple delivery tweak that makes sure subscribers actually see the lead magnet they requested The “everything template” method to design once and reuse content blocks again and again Clever ways to use trigger tags, splits, and conditional content so different groups see the right version of your emails These hacks aren’t about adding more work – they’re about making your email marketing behave like a well-oiled system. Small tweaks like smarter forms, saved content blocks, and conditional sections can seriously upgrade both your subscriber experience and your sanity. Want to see more of what I get up to when I’m not podcasting? Hang out with me on Instagram @yaelkeon Get my freebie: 80+ Fill in the Blank Email Ideas Get the FREE getting started course: Get Started with Email Marketing Shop The Email Marketing Superstore Join The Email Experience 1-1 Consulting See omnystudio.com/listener for privacy information.

#904 I'm now a big fan of short-form video for entrepreneurs, despite my initial skepticism. For the best results, though, you should take advantage of multiple platforms at once. But how do you show up everywhere without burning yourself out? In this episode, I'm chatting with online video pioneer Gideon Shalwick. He is the creator of Vubli, a tool that enables you to automate posting videos to YouTube, TikTok, Instagram, and more. [affiliate link] This is a huge time saver because Vubli doesn't just schedule posts for you. It generates titles, descriptions, thumbnails, and tags, removing the friction that stops many of us from posting consistently. Listen in because Gideon and I dive into the most effective strategies to help you win big with short-form content. We discuss finding your hero platform, debunk myths about using third-party tools and posting daily, and get into the importance of engaging with your audience at peak times. Enjoy! Show notes and more at SmartPassiveIncome.com/session904.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Hey Winner, If you've ever thought, “Email is old school… does anyone even read newsletters anymore?” — this episode is going to shift your perspective in the best way. In Episode 5 of Your Anti-Social Advantage, we're talking about why email marketing is still one of the most powerful, personal, and effective ways to grow your business, especially if you're stepping away from social media burnout. You'll learn how email fits into an anti-social marketing system, what to actually say in your emails, and how to start building a simple, nurturing funnel that feels like a conversation—not a pitch. Rooting for you ~ Gabe   New to the podcast? Start here: https://redhotmindset.com/podcast-start/   LISTEN TO HEAR: Why email is far from dead (and often converts better than social media) How email fits perfectly into a values-aligned, off-social marketing strategy 3 types of emails you can send to build trust and connection What a simple welcome/nurture sequence can look like How to stop overcomplicating email and start writing like you're talking to a friend  

AJ Cassata, Founder of Revenue Boost, has cracked the code on how to use email marketing in any niche! And most importantly, WITHOUT being sales so the customer is likely to respond while being excited to talk to you!Learn More: https://revenueboost.net/-----Hosted by Derek VidellLearn How to Run Profitable Facebook Ads Yourself: socialbamboo.com/30 (free call) social bamboo.com/5roas (free course) socialbamboo.com/dwy (paid program) I have DWY and DFY Meta Ads services available. Book a free call to start. Build a Perfectly Trained AI Chatbot: https://pro-bots.ai/trial (free course + 14 day software trial)Instagram | YouTube | SocialBamboo.com

If your ecommerce brand is obsessing over checkout tweaks, button colors, pop-ups, and discounts—but your email marketing still feels flat—there's a deeper issue at play. And it's not friction. It's desire.

In this Black Friday-themed episode of the Simple and Smart SEO Show, Crystal Waddell welcomes John Hogan, co-founder of Grid and Pixel. We dive deep into how e-commerce businesses, especially those on Shopify, can use personalized and fully automated email flows to drive more revenue. Learn the secrets to converting visitors with targeted popups, the importance of various email flows (including abandoned cart, product browse, and post-purchase), and how Grid and Pixel streamlines everything with AI. Whether you're a seasoned email marketer or just starting out, this episode is packed with practical tips for boosting Black Friday and year-round sales.Key Takeaways:Automated Email Wins: Grid and Pixel helps brands automate both email campaigns and flows for increased sales and reduced workload.Email Flows Matter: Key flows like welcome series, abandoned cart, and post-purchase emails can significantly boost revenue.Personalization Drives Conversions: Tailored product recommendations and content outperform generic blasts.Shopify Email vs Klaviyo: Shopify email works for automations but struggles with high bounce rates in campaigns—Klaviyo or Omnisend are stronger choices.Time-Saving AI: Grid and Pixel acts like an AI-powered marketing assistant, reducing the need for costly agencies.Episode Highlights:"We realized quickly that store owners didn't want to implement email marketing themselves. They either didn't have time or didn't want to learn." – John Hogan"A product browse email can drive as much revenue as abandoned checkout emails over time." – John Hogan"Shopify email has a bounce problem—it's great for automations, but campaigns can get shut down due to high bounce rates." – John HoganListener Action Items:Audit Your Email Flows: Review whether you've set up all the essential flows—welcome series, abandonments, post-purchase, win-backs, etc.Test New Opt-in Offers: Swap out tired 10% discoText me your questions or comments!Does SEO feel confusing, overwhelming, or just plain impossible to figure out? You're not alone. That's why I created the AI SEO Foundations course, powered by Crystal GPT: your personal AI SEO coach designed for busy, creative business owners like you.Ditch the overwhelm and discover what SEO can do for your business! Head to SEOin7days.com (with the number 7!) and get started today—let's make your brand easy to find and impossible to ignore.Support the showBook a Shopify Store Strategy Call With Crystal! Want to follow up on what you've heard? Search the podcast! AFFILIATE LINKS:Start your Shopify Store!Get SurferSEO! Metricool (to be everywhere online, you NEED a social media scheduler!) Grid and Pixel Note: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!

#903 I was twenty-five when I started my business journey. Now, days away from my forty-third birthday, my perspective on what matters most has entirely shifted. More than ever, I'm optimizing for fun. Even more so, I'm optimizing for peace. If you resonate with these thoughts, join me for a reflective episode today. I'll update you on my family life and the best purchase I ever made to get more quality time with April, my wife. I'll share the number one activity that brings the whole family together, as well as an update on my health and the supplement that has made the biggest difference for me. Of course, I'll discuss becoming a New York Times best-selling author this year and how my success with short-form content has changed my outlook on what's coming next. If you're overwhelmed or unsure about where to place your focus, listen in! Show notes and more at SmartPassiveIncome.com/session903.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Most organizations rush straight from GivingTuesday into metrics, wrap-ups, and end-of-year planning, but if you do, you're missing the most valuable moment of all: the DAY AFTER, when donors are still inspired and emotionally connected to the gift they just made. In this replay of my most downloaded episode ever, you'll hear the super simple, text-only email that can dramatically strengthen donor relationships, why it works, and how the responses can uncover donor motivations you'd never know otherwise.Every single donation represents a person who chose your cause among MILLIONS of nonprofits!And these replies can become fuel for future campaigns, major donor follow-ups, and segmentation strategies. Resources & LinksApplications are now open for the Monthly Giving Mastermind. In 4 months, we'll build the monthly giving program you've been dreaming of. ONLY 5 SPOTS available! Already have a monthly giving program? The Mini Monthly Giving Mastermind starts in January and is just for you. Register now for the FREE Monthly Giving Summit on February 25-26th, the only virtual event where nonprofits unite to master monthly giving, attract committed believers, and fund the future with confidence. Let's Connect! Send a DM on Instagram or LinkedIn and let us know what you think of the show! My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good. Want to book Dana as a speaker for your event? Click here!

In the fast-growing world of Software-as-a-Service (SaaS), competition for attention is fierce. Companies are constantly looking for ways to clearly explain their complex products, highlight value propositions, and build trust with users. Video marketing has become one of the most effective tools for SaaS brands to educate, convert, and retain customers. High-quality product demos, explainer...

Thanks to our Partners, Shop Boss and AppFueledKim Walker's flying solo on this one, and she's got a fire-in-her-belly message for every shop owner still sleeping on email marketing. This isn't your typical “email tips” episode, it's a storytelling breakdown of one jaw-dropping, beautifully built email from Mission Mercantile that had Kim hooked, clicking, and even podcasting about it.She breaks down what made this email a masterclass in branding: from a killer subject line (“Not Cheap… But Worth Every Penny”) to irresistible storytelling, handcrafted visuals, call-to-actions in all the right places, and brand language that oozes trust and legacy.If you've let your email marketing fall to the wayside, this episode is your wake-up call. Kim lays out why email isn't dead, it's just being underused. She challenges shop owners to rethink the way they write emails, stay top-of-mind with customers, and deliver real value (not just deals).Don't miss this breakdown. You'll walk away inspired to write emails your customers actually want to open.Show Notes with TimestampsIntroduction and Sponsor Shoutouts (00:00:10) Kim introduces herself, mentions Brian's absence, and gives sponsor shoutouts.Email Marketing Comeback & Shop Plans (00:01:19) Kim discusses the resurgence of email marketing in auto repair shops' plans for 2026.Discovery of Mission Mercantile (00:02:21) Kim shares how she found Mission Mercantile while searching for a high-quality leather backpack.Purchase Experience & Customer Service (00:05:34) Kim describes her purchase, a product issue, and Mission Mercantile's excellent customer service.The Impactful Email Arrives (00:06:44) Kim details receiving the November 6th email, its subject line, and her immediate reaction.Email Storytelling & Visuals (00:07:56) Kim analyzes the email's storytelling, visuals, and how it addresses customer needs.Call to Action & Product Details (00:10:05) Kim explains the email's calls to action, product quality descriptions, and lifetime guarantee.Brand Voice & Mythical Customer Care (00:11:29) Kim highlights the brand's unique voice, “mythical customer care,” and how it resonates with her.Sponsor Messages (00:12:35) Sponsor messages for Shop Boss and App Fueled are presented.Testimonials & Social Proof (00:14:36) Kim discusses the use of customer testimonials and how they reinforce the email's message.Black Friday Teaser & List Segmentation (00:16:08) Kim describes the email's Black Friday promotion and how it segments the audience.Differentiators & American Made Focus (00:17:19) Kim notes the email's emphasis on differentiators, including being American made and customer care.Personal Impact & Email Retention (00:18:33) Kim shares how the email influenced her to stay subscribed and even consider future purchases.Advice for Shop Owners on Email Marketing (00:19:41) Kim gives actionable advice to shop owners about effective email marketing strategies.Closing Thoughts & Contact Info (00:21:58) Kim wraps up, offers to share the email, invites topic suggestions, and promotes the Facebook group.Outro and Network Promotion (00:23:09) Kim and the network promote other shows and the podcast app, closing the episode.How To Get In TouchJoin The Auto Repair Marketing Mastermind Group on Facebook

11 - Explore opportunities after the Black Friday and Cyber Monday rush. 

5 Lessons from 5 Years on Clubhouse App with Favour Obasi-Ike | Sign up for exclusive SEO insights.This episode primarily discusses five key lessons learned from my 5 years on Clubhouse: intentionality, priority, patience, consistency, and tenacity (or resilience).Throughout the session, Favour interacts with the audience, emphasizing the importance of building relationships, providing value, and adapting to the evolving nature of the app for both personal and business growth, including mentions of his successful We Don't PLAY™️ podcast. The conversation also touches on other topics such as marketing strategy, the app's history, and making connections that lead to real-world opportunities.--------------------------------------------------------------------------------Next Steps for Digital Marketing + SEO Services:>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Need SEO Services? Book a Complimentary SEO Discovery Call with Favour Obasi-Ike⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Visit our Work and PLAY Entertainment website to learn about our digital marketing services.>> Visit our Official website for the best digital marketing, SEO, and AI strategies today!>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Read SEO Articles>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Need SEO Services? Book a Complimentary SEO Discovery Call with Favour Obasi-Ike⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to the We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠--------------------------------------------------------------------------------Introduction: The Long Game in a Short-Attention WorldIn a digital world defined by fleeting trends and constant app-hopping, we rarely stick with a single platform long enough to draw deep conclusions. We download, explore, get bored, and move on. But what happens when you treat a social network less like a fleeting distraction and more like a consistent practice?On November 24, 2025, I opened a room on Clubhouse to mark a personal milestone: five years to the day since I first joined the audio-only platform. Back in 2020, it was an exclusive, invite-only space, and stepping into it felt like starting at a new school where you don't have any friends. You had to make them from scratch. Everyone was new, everyone was building, and that shared experience created a unique digital culture. As I celebrated that anniversary live on the app, I reflected on the journey.That long-term commitment revealed five essential, and sometimes surprising, principles for connection and growth in any digital space. These aren't just tips for social media; they are foundational lessons for navigating our increasingly online lives with purpose and impact.--------------------------------------------------------------------------------1. Intentionality: The Opposite of DoomscrollingIn a sea of infinite feeds and endless distractions, the first lesson is to choose to be present with a purpose. Intentionality means reframing your use of an app from a passive consumption habit to an active, goal-oriented practice. It requires asking why you are opening the app at that moment. Is it to learn something new? To support a peer? To connect with one specific person or engage with a larger community?This is a crucial shift because it puts you in control. Instead of letting an algorithm dictate your experience, you actively decide how to spend your time and energy. Whether you're speaking to a room of one or one thousand, being intentional ensures that every session has a purpose, which in turn fosters more meaningful interactions."having intentionality has increased my chances of connecting people at a deeper level."2. Priority: You Actualize What You PrioritizeBeyond simply managing your time, the second lesson is to consciously prioritize your attention. On an audio platform, this means prioritizing the rooms you join, the topics you engage with, and even what you choose to listen to—in essence, "prioritizing your ear." You can't be everywhere at once, so you must decide what conversations and connections are most aligned with your goals.For me, prioritizing Clubhouse as a platform for my podcast, "We Don't Play," was a game-changer. By consistently making it a key part of my content strategy, I generated new ideas and engaged with my audience in real-time. This focus was instrumental in a monumental achievement: releasing 131 podcast episodes just this year alone, out of a six-year journey. When you make something a priority, you dedicate the focus and resources necessary to bring it to life."When you prioritize, you actualize because what you're prioritizing, you're looking at. You're paying attention to it."3. Patience: The Lost Art of Digital ConnectionThe third lesson is perhaps the most counter-cultural in our fast-paced digital world: patience. Building genuine relationships takes time. On Clubhouse, I've seen simple connections evolve into friendships, business partnerships, and client referrals, but none of it happened overnight. Patience is the virtue required to navigate diverse conversations, but it's not always a passive act. Sometimes, people will test your patience, wanting to tell you off or challenge your perspective. It's in those moments that true patience is forged.A key practice of patience in an audio-only format is the discipline of letting people finish their thoughts completely. Resisting the urge to interrupt creates a space where people feel heard and respected, a stark contrast to the rapid-fire exchanges on other platforms. This practice of active, silent listening is fundamental to understanding, which is the bedrock of any real connection."listen and silent are the same. It's just scrabble differently. So I believe when you're silent and you're listening and you're patient with the person, you're taking time to respond as opposed to reacting based on what you're feeling."4. Consistency: Showing Up When No One is WatchingThe fourth lesson is about the quiet power of consistency. Building a presence, a community, or a reputation in any space depends on showing up regularly—especially when it feels like no one is paying attention. "Whether there's one person in this room or 5,000 or zero," the act of being there is what matters.This principle was baked into the very DNA of early Clubhouse. To earn the ability to start your own "club," you first had to prove your consistency by hosting open rooms for about a week. You had to put in the work before the platform's gamified system unlocked the keys. The reward followed the commitment. Years of this consistent presence produced connections that have become part of my daily lifestyle, but one story stands out. A woman once booked a call with me just to apologize. "For what?" I asked. She confessed that because I delivered valuable information so quickly, she couldn't take notes fast enough and had started secretly recording my audio. That was a profound, tangible testament to the impact of just showing up.5. Tenacity: The Engine for Everything ElseThe final and most powerful lesson is tenacity—the resilience that underpins the other four. Platforms evolve. Features change, communities shift, and the initial hype fades. Tenacity is the commitment to adapt and "move with the times" rather than abandoning the space when it's no longer what it once was. It's the decision to stay, even if the "app turns into Titanic."This isn't about stubbornness. It's about conviction. It's a deep belief in the value of the community you've helped build and a willingness to evolve with it. As the platform changes, tenacity reminds you that it's not about what you're sticking to, but what you believe in. It's about staying true to yourself and the people you serve, allowing you to see beyond temporary turmoil and continue building something of lasting value.--------------------------------------------------------------------------------Conclusion: What Is Your Digital Platform Teaching You?After five years on a single app, the lessons are clear. The people I've met are life-changing, and true growth isn't found in chasing the next shiny object. It is forged through Intentionality, Priority, Patience, Consistency, and Tenacity. These five principles are more than just a strategy for Clubhouse; they are a blueprint for navigating any professional or personal endeavor in our digital world. They remind us that platforms are just tools; it is how we choose to use them that defines our impact, leaving us with one essential question to consider:When was the last time you did something for the first time?See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Send us a text In this episode of Quilting on the Side, Tori and Andi break down how quilt pattern designers, quilting teachers, and longarm quilters can prep their businesses for the busy holiday season - without being glued to their laptops. They walk through what really needs to stay consistent (like newsletters and YouTube), how to set up simple holiday sales systems on your website, and why December and summer slowdowns are normal in the quilting industry. You'll leave with practical steps, data-driven ideas, and a mindset boost to help you ride the ups and downs of your quilt business with more confidence. Don't miss an episode! Like, comment, and subscribe for more quilting stories, tips, and industry insights.Listen to the Black Friday/ Holiday Sale episode here!Want More Quilting Business Content?

Connaissez-vous la stratégie des Dream 100, les 100 personnes de rêves. Ces personnes qui vont parler de vous. C'est mieux qu'une pub, c'est mieux que vous un micro à la main, les Dream 100 ce sont ceux qui auront le plus de poids parce qu'ils n'ont rien à gagner. S'ils parlent de vous ou de votre produit, c'est parce qu'ils sont convaincus.Mais comment fait-on pour trouver nos Dream 100 ? J'ai interrogé Caroline Mignaux de Marketing Square, elle nous dit tout.Si vous ne connaissez pas déjà Caroline Mignaux, foncez écouter son podcast, et je ne peux que vousrecommander d'acheter son livre From Zero to Hero qui est une pépite (à vos Stabilo!)>> Acheter From Zero to Hero de Caroline MignauxAutres épisodes qui pourraient vous plaire : le co-marketing avec Caroline Mignauxle marketing d'influenceles secrets du marketing d'autorité---------------Pour travailler avec moi vous pouvez :> Choisir une formation> Réserver une consultation mraketing> Devenir partenaire du Podcast du Marketing---------------

This SEO 101, Podcast 101, and Pinterest Business 101: Digital Marketing Masterclass with Favour Obasi-Ike | Sign up for exclusive SEO insights episode outlines how a podcast acts as the central content piece ("the meat of the sandwich"), supported by Search Engine Optimization (SEO) and the long-term visibility offered by Pinterest for distribution and content longevity.The discussion explores practical aspects of content creation, such as keyword research, the importance of authenticity and storytelling, and the value of having a consistent digital presence across multiple platforms to build trust and authority. The conversation also features audience participation, with tips exchanged regarding tools like SEMrush and LLMRefs, and an emphasis on how a personal voice acts as a business's currency and brand identity.--------------------------------------------------------------------------------Next Steps for Digital Marketing + SEO Services:>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Need SEO Services? Book a Complimentary SEO Discovery Call with Favour Obasi-Ike⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Visit our Work and PLAY Entertainment website to learn about our digital marketing services.>> Visit our Official website for the best digital marketing, SEO, and AI strategies today!>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Read SEO Articles>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Need SEO Services? Book a Complimentary SEO Discovery Call with Favour Obasi-Ike⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to the We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠--------------------------------------------------------------------------------If you're in business, you've felt the pressure. The digital marketing world is a constant barrage of advice: "You have to be on TikTok," "Run more ads," "Post on Instagram three times a day." It's overwhelming, noisy, and often leads to a scattered strategy that feels more like throwing spaghetti at a wall than building a sustainable business.But what if there was a simpler, more powerful formula? After a deep dive into an expert discussion on modern content strategy, a surprisingly clear framework emerged: SEO + Podcasting + Pinterest. Think of it as a "digital marketing sandwich." SEO and Pinterest are the buns, providing structure and long-term discoverability. The meat in the middle is your podcast—the core of your message, the engine for trust, and the source of all your content. This approach brings clarity, structure, and a self-reinforcing system to your marketing efforts.--------------------------------------------------------------------------------1. Your Content's Lifespan: The 5-Month Rule of PinterestDifferent platforms treat your content in vastly different ways. A post on most social feeds might have a relevant lifespan of 72 hours before it's lost in the algorithm. This is the most surprising truth revealed: Pinterest is in a league of its own, with an average content lifespan of five months.This isn't just a minor difference; it's a game-changer. It reframes your content from a fleeting post into an evergreen asset. Imagine you had two storage units, both costing the same price. Storage A expires in 72 hours, while Storage B gives you five months. Which would you choose for your valuable assets? Content on Pinterest works for you for months, continually driving traffic and awareness long after you've published it."If you do that for your content on Pinterest, that's what you'll be creating because Pinterest has a a span of 5 months. So let's say you have a podcast you've done that's 5 minutes long. 5 minutes podcast episode that turns into a fivemon timeline."In essence, the speaker illustrates how a small, five-minute piece of content gains a five-month lifespan, creating an outsized return on the initial time investment.--------------------------------------------------------------------------------2. The Podcast as a Secret SEO EngineMany people think of a podcast as just an audio file. In reality, it's a powerful, multi-faceted tool for search engine optimization. Each episode offers seven distinct slots where you can submit strategic "intel" to platforms like Apple and Spotify, telling their algorithms precisely what your content is about.These seven SEO opportunities within a single episode are:• Podcast Cover Art• Episode Cover Art• Episode Title• Episode Description• Podcast Title• Podcast Description• The Author NameThis is incredibly impactful because it gives you numerous chances to signal your relevance. The title fields offer around 40-60 characters for your primary keywords, while the description fields give you a massive canvas of up to 4,000 characters to elaborate. By consistently embedding keywords across these seven slots, you create a clear, algorithm-friendly footprint that dramatically boosts your visibility and helps your target audience find you when they're searching for solutions.--------------------------------------------------------------------------------3. The Myth of "No Time": The Surprising Math of ConsistencyOne of the biggest hurdles for creators is the belief that producing consistent content, like a podcast, takes too much time. However, the math tells a different, far less intimidating story. Producing 75 podcast episodes in a single year might sound daunting. But let's break it down.Assuming one hour per episode, that's just 75 hours out of the 8,760 hours available in a year. This means you would spend less than 1% of your total time to build an entire library of valuable content. This simple calculation reframes the commitment from an overwhelming burden to a manageable, high-leverage activity."If you do 75 five episodes in a span of 365 days... That is less than 1% of your time in a year that you've spent on a podcast that has a lifespan of anywhere from 24 hours to 24 months."The true power lies in that contrast: a sub-1% time investment creates a powerful asset with a lifespan of up to two years. The return on investment is immense, turning small, consistent efforts into a long-term marketing engine.--------------------------------------------------------------------------------4. The 5% Rule of Listening: Why Your Message Isn't StickingHere is a counter-intuitive psychological truth that every marketer must understand: when someone listens to new information for the first time, they typically only acquire 5% of it.For a listener to reach 90% acquisition—the point where they truly understand a concept and could teach it back to someone else—they need repeated exposure. This has a massive implication for content creators. Your message will not stick after a single episode or post. This is why repetition, multi-format content (repurposing your podcast into blogs, social media posts, and pins), and clear, simple messaging are not just good ideas; they are essential. The real value is in reinforcing your core message over time and across platforms, moving your audience from 5% awareness to 90% understanding.--------------------------------------------------------------------------------5. Your Voice Builds the Bridge of TrustUltimately, a podcast's most profound power lies in the raw, human element of your voice. It serves as the cornerstone and anchor for your message. Text and images can inform, but your voice builds a relationship. Over time, as people listen to you consistently, they develop a "listen score," which directly translates into a "trust score."This is the bedrock of all effective marketing, because as any strategist knows, before you can earn dollars, you must earn trust. A podcast creates that bridge between you and your audience that static content cannot replicate. When people trust your voice, they are more likely to click your link, visit your website, and engage with your content. This trust makes every other part of your marketing machine—your SEO, your Pinterest strategy, your email campaigns—exponentially more effective."When you create a podcast, it creates that bridge of trust because now you can listen to me, you can call me out, you can say whatever you want... because of what you hear."--------------------------------------------------------------------------------Conclusion: Building Your Digital Marketing SandwichThe path to effective digital marketing doesn't have to be a chaotic scramble. By combining the foundational elements of SEO (capturing search intent), Podcasting (building trust and creating the core message), and Pinterest (creating a long-term, searchable content library), you build a robust, self-reinforcing system. It's a strategy that turns one piece of core content into a marketing engine that works for you for months, even years.This isn't about doing more work; it's about making the work you do more intelligent and interconnected. It's about building a system where each part strengthens the others, creating sustainable growth and a genuine connection with your audience.Now that you've seen the recipe, what part of your own digital marketing 'sandwich' have you been neglecting—the search-friendly buns or the trust-building meat in the middle?See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Scott MacKenzie and his daughter Molly discuss the challenges and strategies of email marketing in the industrial sector. Scott expresses frustration with traditional email campaigns, noting that they often go unread. Molly emphasizes the importance of owning email lists and using personalized, non-AI-generated content to build trust and engagement. They highlight the need for relatable, human-centered emails that provide genuine value. Molly suggests assessing effective emails, using personal language, and avoiding AI-generated images. They also discuss the potential of sending emails on weekends to avoid workplace distractions. The conversation underscores the need for innovative, human-focused marketing strategies. Action Items [ ] @Scott MacKenzie - Assess the emails you receive and analyze what makes you click on them.[ ] @Scott MacKenzie - Write down the words and email structures that appeal to you and incorporate them into your own email copy.[ ] @Scott MacKenzie - Consider sending some emails on weekends when your audience may have more time to engage, but ensure the content is genuinely helpful.[ ] Avoid using AI-generated images and language in your email campaigns, and focus on maintaining your unique brand voice.[ ] Shift your mindset to approach email marketing as a long-term strategy focused on helping your audience, rather than just driving metrics. Outline Introduction to the Podcast and Its Purpose Scott MacKenzie introduces the podcast, emphasizing its focus on marketing and sales challenges in the industry.Scott mentions his background, including taking a company public, retiring, and starting an industrial maintenance company.He highlights the importance of young thinking in marketing and introduces his daughter, Molly Finch, as a key contributor to the podcast.Scott discusses the iterative process of developing the podcast and the initial focus on email marketing. Challenges with Email Marketing Scott expresses frustration with the effectiveness of email campaigns, noting that people often scroll through emails without reading them.He shares his experience of creating email campaigns and the minimal impact they seem to have.Scott poses the question of how to make email marketing more effective and mentions Molly's insights.The conversation shifts to the importance of telling a company's story effectively and using available tools to succeed. The Role of Social Platforms in Marketing Scott questions the effectiveness of LinkedIn for small to midsize businesses and explores other platforms like TikTok and Instagram.He acknowledges that LinkedIn appeals more to older demographics and wonders about the relevance of other platforms for young talent.Scott emphasizes the need for a balanced approach to social media, considering both traditional and emerging platforms.He invites listeners to join the journey of developing the podcast and learning about marketing strategies. Molly's Perspective on Email Marketing Molly joins the conversation, discussing the importance of email marketing despite its age.She highlights the need to add to subscriber lists and the common issue of receiving emails that are not valuable.Molly and Scott discuss the challenges of long, paragraph-form emails and the preference for bullet points.They explore the impact of AI on email marketing, including the use of AI-generated images and language. Balancing AI and Human Touch in Email Campaigns Molly emphasizes the importance of owning the email list and having control over what is sent to subscribers.She discusses the potential drawbacks of

Google Search Console (GSC) New! Branded and Non-Branded Queries + Annotation Filters | Marketing Talk with Favour Obasi-Ike | Sign up for exclusive SEO insights.This episode focuses on Search Engine Optimization (SEO) and the new features within Google Search Console (GSC).Favour discuss the recently introduced brand queries and annotations features in GSC, highlighting their importance for understanding both branded and non-branded search behavior.The conversation also emphasizes the broader strategic use of GSC data, comparing it to a car's dashboard for website performance, and explores how this data can be leveraged to create valuable content, such as FAQ-based blog posts and multimedia assets, often with the aid of Artificial Intelligence (AI) tools. A key theme is the shift from traditional keyword ranking to ranking for user experience and the interconnectedness of various digital tools in modern marketing strategy.--------------------------------------------------------------------------------Next Steps for Digital Marketing + SEO Services:>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Need SEO Services? Book a Complimentary SEO Discovery Call with Favour Obasi-Ike⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Visit our Work and PLAY Entertainment website to learn about our digital marketing services.>> Visit our Official website for the best digital marketing, SEO, and AI strategies today!>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Read SEO Articles>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Need SEO Services? Book a Complimentary SEO Discovery Call with Favour Obasi-Ike⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to the We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠--------------------------------------------------------------------------------As a content strategist, you live with a fundamental uncertainty. You create content you believe your audience needs, but a nagging question always remains: are you hitting the mark? It often feels like you're operating with a blind spot, focusing on concepts while, as the experts say, "you don't even know the intention behind why they're asking or searching."What if you could close that gap? What if your audience could tell you, explicitly, what they need you to create next?That's the paradigm shift happening right now inside Google Search Console (GSC). Long seen as a technical tool, recent updates are transforming GSC into a strategic command center. It's no longer just for SEO specialists; it's the dashboard for your entire content operation. These new developments are a game-changer, revealing direct intelligence from your audience that will change how you plan, create, and deliver content.Here are the five truths these new GSC features reveal—and how they give you a powerful competitive edge.1. Stop Driving Your Website Blind: The Dashboard AnalogyManaging a website without GSC is like driving a car without a dashboard. You're moving, but you have no idea how fast you're going or if you're about to run out of fuel. GSC is that free, indispensable dashboard providing direct intelligence straight from Google. But the analogy runs deeper. As one strategist put it, driving isn't passive: "when you're driving, you got to hit the gas, you got to... hit the brakes... when do you stop, when do you go, what do you tweak? Do you go to a pit stop?"You wouldn't drive your car without looking at the dashboard. So you shouldn't have a website and drive traffic and do all the things we do without looking at GSC, right?Your content strategy requires the same active management—knowing when to accelerate, when to pivot, and when to optimize. The new features make this "dashboard" more intuitive than ever, giving you the controls you need to navigate with precision.2. The Goldmine in Your Search Queries: Branded vs. Non-BrandedThe first game-changing update is the new "brand queries" filter. For the first time, GSC allows you to easily separate searches for your specific brand name (branded) from searches for the topics and solutions you offer (non-branded). This is the first step in a powerful new workflow: Discovery.Think of your non-branded queries as raw, unfiltered intelligence from your potential audience. These aren't just keywords; they're direct expressions of need. Instead of an abstract concept, you see tangible examples like:• “best practices for washing dishes”• “best pet shampoo”• “best Thanksgiving turkey meal”When you see more non-branded than branded queries, it's a powerful signal. It means you have access to a goldmine of raw material you can build content on to attract a wider audience that doesn't know your brand… yet. This isn't just data; it's a direct trigger for your next move.3. From Keyword to "Keynote": Creating Content with ContextOnce you've discovered this raw material, the next step is Development. This is where you transform an unstructured keyword into a strategic asset by adding structure and meaning. It's a progression: a raw keyword becomes a more defined keyphrase, which can be built into a keystone concept, and ultimately refined into a keynote.What's a keynote? Think about its real-world meaning: "when somebody sends you a note, it has context, right? It's supposed to mean something and it's supposed to say something specific." A keynote isn't just a search term; it's that term fully developed into a structured piece of content that delivers a specific, meaningful answer.This strategic asset can take many forms:• Blogs• Podcast episodes• Articles• Newsletters• Videos/Reels• eBooks4. The Most Underrated SEO Tactic: Your New Secret WeaponYou've discovered the query and developed it into a keynote. Now it's time for Execution. The single most effective format for executing on this strategy is one of the most powerful, yet underrated, SEO tactics in history: creating content around Frequently Asked Questions (FAQs).The rise of Large Language Models (LLMs) has fundamentally changed search behavior. People are asking full, conversational questions, and search engines are prioritizing direct, authoritative answers. A "one blog per FAQ" strategy is the perfect response. It's a secret weapon that's almost shockingly effective.FAQ is the new awesome the most awesome ever. I I said that on purpose.How awesome? By creating a single, targeted blog post for the long-tail question, "full roof replacement cost [city]," one site ranked number one on Google for that exact phrase in just 30 minutes. That's the power of directly answering a question your audience is already asking.5. It's Not About New Features, It's About New ActionsThe real purpose of these GSC updates isn't to give you more charts to observe; it's to prompt decisive action. Every non-branded query is a signal for what content to create next, feeding a powerful strategic loop that builds your authority over time.This is where it all comes together in a professional content framework. As the source material notes, "That's why you have content pillars and you have content clusters." Your non-branded queries show you what clusters your audience needs, and your FAQ-style "keynotes" become the assets that build out those clusters around your core content pillars.This data-driven approach empowers you to:• Recreate outdated content with new, relevant insights.• Repurpose core ideas into different formats to reach wider audiences.• Re-evaluate which topics are truly resonating.• Reemphasize your most valuable messages with fresh content.Conclusion: What Does Your Dashboard Say?Google Search Console is no longer just a reporting tool. It has evolved into an essential strategic partner that closes the gap between the content you produce and the value your audience is searching for. It's your direct line to understanding intent, allowing you to move from guessing what people want to knowing what they need.Now that you know how to read your website's dashboard, what's the first turn you're going to make?See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

SummaryIn this conversation, Chris Carr, a digital marketing expert and founder of Farotech, discusses the evolution of marketing with a focus on AI and programmatic advertising. He shares insights on how AI is reshaping the marketing landscape, the importance of personalized targeting, and the relevance of email marketing. The discussion also touches on the implications of the metaverse for advertising and the necessity of adapting to new technologies. Chris emphasizes the importance of understanding one's audience and the need for businesses to retain customers rather than just seeking new traffic.TakeawaysChris Carr has been in digital marketing for over 22 years.AI is becoming integral to modern marketing strategies.Programmatic advertising offers hyper-personalized targeting capabilities.Email marketing remains a crucial tool for businesses.The metaverse presents new opportunities and challenges for advertising.Understanding customer behavior is key to effective marketing.Businesses must focus on retaining customers, not just acquiring them.The speed of technological advancement is unprecedented.Marketers need to adapt to changes in consumer behavior due to AI.Owning your audience is essential for long-term success.Chapters00:00 Introduction to the Podcast and Guests00:13 Chris Carr's Background and Digital Marketing Agency01:48 The Future of Marketing with AI12:10 Understanding Programmatic Advertising16:18 The Value of Data in Marketing17:36 Building and Maintaining an Email List19:35 The Role of Email Marketing in a Digital Age22:51 AI's Impact on Marketing and Communication25:25 The Future of AI and Its Rapid Evolution29:02 Navigating the Challenges of AI in the Workforce32:33 The Metaverse: Opportunities and Ethical Concerns45:32 The Education System and Its Adaptation to Technology50:20 Self-Education in the Digital Age52:51 The Limitations of Current Technology54:42 Marketing Strategies: Filling the Bucket57:51 Building Relationships and NetworkingCredits:Hosted by Ryan Roghaar and Michael SmithProduced by Ryan RoghaarTheme music: "Perfect Day" by OPM  The Eggs Podcast Spotify playlist:bit.ly/eggstunesThe Plugs:The Show: eggscast.com@eggshow on X and InstagramOn iTunes: itun.es/i6dX3pCOnStitcher: bit.ly/eggs_on_stitcherAlso available on Google Play Music!Mike "DJ Ontic": Shows and info: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠djontic.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@djontic on twitterRyan Roghaar:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠rogha.ar

#902 I just earned $40,000 in four days selling t-shirts! That's bananas, but these are the kinds of things you can expect to happen if you focus on building true superfans. From day one, you can follow my system and start generating income from your passion. From ad revenue and affiliate marketing at the casual level to VIP experiences and five-figure consulting gigs at the top of the audience growth pyramid, I cover it all in today's session. This is not about chasing vanity numbers and buying fake subscribers, either. None of that stuff matters! The Superfans system is the key to building real connections online in the age of AI. One experience for a top follower can outweigh hundreds of small sales, so tune in for a look at the opportunities available to you right now. I know you haven't even considered some of these methods yet, so don't miss this episode! Show notes and more at SmartPassiveIncome.com/session902.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

⚠️ Cloudflare Internet Outage; Adobe x Semrush Deal: Tech Dependency vs Business Website Strategy with Favour Obasi-Ike | Sign up for exclusive SEO insights.This is Marketing Club Clubhouse discussion, primarily focusing on the widespread impact of a recent Cloudflare outage that affected numerous popular platforms like ChatGPT, Spotify, Uber, and Zoom. Favour Obasi-ike uses this event to emphasize the importance of business continuity and operational redundancy, urging listeners to research and select robust platforms for their own enterprises to mitigate the risks of future outages. Furthermore, the discussion touches upon the rapidly changing tech industry landscape, including the significant Adobe acquisition of Semrush and the competitive moves of companies like Canva, prompting audience commentary on the potential implications of these corporate shifts on product quality and market strategy. Favour also suggests alternative hosting solutions like SiteGround and Hostinger as more resilient options for business websites.--------------------------------------------------------------------------------Next Steps for Digital Marketing + SEO Services:>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Need SEO Services? Book a Complimentary SEO Discovery Call with Favour Obasi-Ike⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Visit our Work and PLAY Entertainment website to learn about our digital marketing services.>> Visit our Official website for the best digital marketing, SEO, and AI strategies today!>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Read SEO Articles>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Need SEO Services? Book a Complimentary SEO Discovery Call with Favour Obasi-Ike⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to the We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠--------------------------------------------------------------------------------The Day the Internet Stumbled: 3 Surprising Lessons from a Single Tech OutageIntroduction: More Than Just a GlitchA single infrastructure failure on a Tuesday morning did more to reveal the precarious nature of our digital world than a dozen industry white papers. When the internet infrastructure company Cloudflare experienced a major outage, it was far more than a momentary glitch.Its scale was staggering. Suddenly, a diverse range of major companies—including Canva, ChatGPT, Spotify, Uber, and Zoom—were all experiencing issues simultaneously. The event wasn't just a technical problem; it was a revealing moment that offered a rare peek behind the curtain of the digital world. It exposed hidden vulnerabilities and surprising dynamics within the tech ecosystem we all depend on. This article distills the three most impactful lessons learned from that single event.1. The Internet Isn't a Cloud, It's a Jenga TowerThe Centralization SurpriseThe core lesson from the Cloudflare outage was the shocking revelation of just how centralized our decentralized-seeming internet truly is. The popular image of the internet is a resilient, distributed network, but the reality is that a small number of foundational companies form the base of a massive Jenga tower. When a key block like Cloudflare was jostled, users quickly discovered that dozens of different services were all pointing "towards one direction," revealing a hidden single point of failure. Seemingly stable pieces higher up—from your design software to your ride-share app—began to wobble.This one incident impacted a staggering list of applications, highlighting the sheer diversity of services reliant on a single piece of infrastructure: Canva, Archive of Our Own, Canvas, Character AI, ChatGPT, Claude AI, Dayforce, Google Store, Grinder, IKEA, Indeed, League of Legends, Letterboxed, OpenAI, Quizlet, Rover, Spotify, Square, Truth Social, Uber, and Zoom. For the average user, this means the digital services that feel distinct and independent are, in fact, far more fragile and codependent than they appear.2. While You Were Offline, Big Tech Made Some Bizarre MovesA Bizarre Acquisition Amidst the ChaosWhile the digital world was grappling with the outage, news broke that Adobe was acquiring SEO tool Semrush for $1.9 billion. This development, happening alongside the infrastructure chaos, sparked widespread confusion and skepticism. As many in the tech community noted, Semrush "has nothing to do with creative" software, which is Adobe's core domain.The concern was palpable, with one community member expressing a common fear:"I really hope this Semrush acquisition doesn't affect quality and support. Big corporation buyouts [rarely succeed]."The analysis behind this seemingly strange move points to the disruptive force of artificial intelligence. The theory is that as AI reshapes search and content creation, traditional SEO tools are finding it harder to maintain their dominance. This acquisition could be Adobe's strategic, if unconventional, response to that industry pressure. This trend of unexpected competition is visible elsewhere, with platforms like Canva making aggressive moves into video editing, putting them in direct competition with Adobe. The outage served as a backdrop to a tech landscape that is shifting in unpredictable ways.3. Your Business is More Vulnerable Than You Think (But Outages Can Make You Stronger)The Resilience ImperativeFor businesses and professionals, the outage was not an abstract problem. The impact was immediate: one professional reported their AI-powered Fathom note-taker for Zoom failed to load, even while the Zoom call itself was active—a perfect example of a hidden dependency crippling a critical workflow. The sudden inability to access essential tools forces a critical business question to the surface:"...if ChatGPT is down and that's what I use and now I can't use it for the first four hours of my day... How can I use 50% of my time to maximize 100% of my opportunity?"The core advice is to reframe these events not as mere problems to be weathered but as invaluable opportunities for strategic review. Business owners should use these moments to ask what platforms they truly rely on, research the stability of those systems, and begin building more resilient workflows.This is the "bow and arrow" principle applied to business strategy. An outage forces you to pull back, assess your tools, and re-aim. This forced pause, while painful, is precisely what allows you to launch forward with a more resilient, deliberate, and ultimately stronger operational foundation, turning a negative event into a catalyst for positive change.Conclusion: A New Lens for a Digital WorldThis single outage taught us more than just who owns the internet's plumbing. It revealed the hidden fragility of our digital infrastructure, highlighted the unpredictable strategies of tech giants under pressure, and underscored the personal and professional imperative for building resilience. It showed that the platforms we use every day are interconnected in ways we rarely see until something breaks.The next time your favorite app goes down, will you just see an inconvenience, or will you see a chance to re-evaluate the digital foundation your work and life are built on?See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this episode of 'For the 23%', host Dielle speaks with Eman about the importance of email marketing, storytelling, and specificity in copywriting. They discuss how personal stories can create relatability and connection with audiences, leading to better sales. The conversation also covers strategies for engaging different types of decision-makers and the value of creativity in email campaigns. Eman shares insights on how to improve writing skills and the necessity of living life to gather stories for effective communication. In this conversation, the speakers delve into effective email segmentation strategies, emphasizing the importance of personalizing the selling experience for different audience segments. They discuss the unique challenges and perspectives of women of color entrepreneurs, particularly in navigating identity and representation in business. The conversation highlights the significance of understanding audience needs and the long-term nature of segmentation strategies, while also addressing the emotional complexities of being a representative for multiple communities. 00:00 — Introduction 01:01 — The Power of Email Marketing 04:06 — Storytelling in Email Campaigns 08:12 — Specificity and Detail in Copywriting 12:07 — Engaging Different Types of Decision Makers 16:14 — Creative Email Strategies and Experiments 22:35 — Effective Email Segmentation Strategies 28:11 — Personalizing the Selling Experience 32:30 — The Unique Perspective of Women of Color Entrepreneurs 39:34 — Navigating Identity and Representation in Business Connect With: Eman Ismail Website: emancopyco.com Instagram: @emancopyco Email: eman@emancopyco.com For the 23% is the women of color business and entrepreneurship podcast hosted by multi-million-dollar entrepreneur Dielle Charon. Each week you'll learn how to grow your sales, money, and freedom so we can increase the 23% of business owners who are women of color. Website: forthe23percent.com Instagram: @forthe23percent Membership: forthe23percent.com/membership

Episode 308: Recorded at peak “end-of-day brain,” Lori and Vonda dive into one of the most overlooked tools in the floral industry: email marketing that feels personal, warm, and human. They break down why florists avoid email marketing, what customers actually want to receive, and how you can write simple newsletters that create loyalty—not pressure.You'll learn how to craft subject lines that get opened (“We saw this and thought of you…”), how to balance storytelling with sales, and why emailing once a month is better than not emailing at all. A refreshing, relatable take on marketing from two people who fully admit they're running on fumes—and yet delivering pure gold.Sponsored by: Flower CliqueFlower Clique Prep SchoolReal Life Retail Florist

Hey friend! In this episode, I'm breaking down why email marketing is an absolute must for your photography business—especially if you're struggling to book clients from social media alone. I'm sharing real numbers from my own business (like how I filled all 7 of my Christmas mini spots using just 3 emails with a 46% open rate!), plus I'm walking you through exactly how to build your list starting with past clients and your current social media followers. I'm also diving into why I'm obsessed with Flodesk and giving you a whole year of email templates when you sign up using my link.You'll learn:Why email marketing converts better than social media for booking clientsHow to build your email list from scratch (starting with past clients!)Real stats from my Christmas mini campaign that booked out in 3 emailsWhy Flodesk is the best platform for photographers (and how to get a year of free templates!)Ready to stop leaving money on the table? Press play and let's get your email marketing strategy up and running. Trust me, your future booked-out calendar will thank you!

#901 I was wrong. Going against one of my core beliefs proved it and changed everything! For years, I championed the idea that long-form content was the only real way to build a loyal audience. I was especially hard on the growing popularity of TikTok. But that all changed when I finally understood what it takes to attract superfans, one sixty-second video at a time. Now, my short-form series, Should I Open It, or Should I Keep It Sealed?, has become the number one thing I'm known for. Listen in because, in this episode, I reveal how I went from skeptic to believer. I've picked up over a billion views in process and have serious additional revenue coming in, so don't miss this session! I'll share the importance of consistency and authenticity, and why showing up daily might be the most powerful growth strategy we have right now. Tune in to build an audience without following cheesy trends! Show notes and more at SmartPassiveIncome.com/session901.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

#900 Before you even have them, building your business with your future superfans in mind is the secret to success. That's what I'm diving into for this special milestone episode! 900 sessions in, the Superfans concept is still the number one idea behind my biggest wins. It's helped me write a bestselling book, build communities around my work, and create brands that stand out and thrive. In the age of AI, this principle is more relevant than ever! So, what drives someone to become a superfan? In this episode, I walk you through the pyramid of fandom and share exactly how to turn casual followers into lifelong advocates. From speaking your audience's language and providing quick wins to building community and showing up live, these simple actions can supercharge your brand's growth! If you're ready to attract fans who'll stick around for the long run, don't miss this session! Show notes and more at SmartPassiveIncome.com/session900.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.