POPULARITY
Categories
The Smart Passive Income Online Business and Blogging Podcast
#887 Hustle culture was wrong. Entrepreneurship is not about growth at all costs, and it's not about sacrificing your health for the sake of success. In fact, you'll never build a sustainable business if you're always running on fumes! In this episode, my good friend Chris Ducker returns to the show to share a powerful reminder on the dangers of burnout. Depression, anxiety, chronic fatigue, and adrenal failure, Chris has lived through it all. He is here to discuss the warning signs he ignored and the principles that brought him back to health. We tackle the dos and don'ts of running a business that won't burn you out. Based on Chris's new book, The Long Haul Leader, this deep session is all about slowing down to achieve more and build a legacy. From business relationships to self-care and hobbies, listen in for a perspective on lasting success! Show notes and more at SmartPassiveIncome.com/session887.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Your personality might just be your most powerful marketing tool.Christine Gritmon, personal brand strategist and host of Let's Talk About Brand, helps entrepreneurs build confidence in showing up as themselves, and turning that into their biggest business advantage.In this episode, Christine shares why your quirks are your magic, how to build trust faster by being yourself, and why email is still your strongest owned asset. Whether you're just starting out or ready to elevate your personal brand, her insights will help you show up more confidently and connect more authentically.If you love this show, please leave a review. Go to RateThisPodcast.com/bam and follow the simple instructions.Additional Resources:Save your brand colors, logo, and images in your account (BrandKit)How to schedule and send an emailCreate more personalized emails to improve engagementBuild your brand with a custom designed templateMeet Today's Guest: Christine Gritmon of Let's Talk About Brand Podcast
The Smart Passive Income Online Business and Blogging Podcast
#886 What if I told you that someone sharing vocabulary tips gets millions of email opens per month and makes seven figures? How about if I said someone's keto recipes for bodybuilders newsletter just earned them a new house in Malibu? Listen in on this session because a quiet email revolution is happening under the radar. Let's pull back the curtain on what's working in 2025! First, forget the tactics from five years ago. I aim to share the playbook you can use to turn a basic newsletter into a thriving business in today's online landscape. I'll discuss finding the best hyper-niche topic to focus on, repurposing your newsletter for big growth, pairing the right ad and monetization strategies, the top tools for the job, and more. Onboarding, engagement, and retention are also covered to help you build a long-term income stream around your passion. Enjoy! Show notes and more at SmartPassiveIncome.com/session886.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Email marketing expert Jeanne Jennings shares practical email testing strategies, and tips for maximizing ROI. Learn how to set the right KPIs, get statistically significant results with small lists, and use AI (including custom GPTs) to speed up copywriting and campaign analysis. Jeanne also discusses list validation, deliverability best practices, and the pros and cons of cold email. New episodes drop weekly—subscribe, rate, and review to stay ahead in digital marketing!
8 - Secrets Behind High-Performing Email DesignGet The Ultimate 2025 Email Design Guide for free! This episode is all about email design. Our Lead Designer, Anne Lamotte, and Creative Director, Amanda Lucaj, share secrets behind high-performing email design. They prepared a variety of examples to show you best practices and current email design trends. This is an inspiring and valuable episode you should not miss.Watch the video to see all the design examples!You'll LearnHow often email design trends changeWhy image-only emails are a bad ideaWhat white space is and how to use it in emailsWhy visual hierarchy is crucial in high-converting emailsHow to keep the text-to-image balanceWhat separates high-performing designs from average onesHow AI tools make email design easier (With Examples)and more! Claim your free email marketing audit!
The Psychedelic Entrepreneur - Medicine for These Times with Beth Weinstein
Beth Weinstein's Links & Resources▶Free Spiritual Business & Psychedelic Business Trainings: https://bethaweinstein.com/gifts▶ Beth's other Business Coaching Programs: https://bethaweinstein.com/services▶ Beth's Instagram: http://instagram.com/bethaweinstein▶ Beth's Facebook: https://www.facebook.com/bethw.nyc & https://www.facebook.com/BethWeinsteinbiz▶ Join Beth's free Psychedelics Facebook Community: https://www.facebook.com/groups/PsychedelicsandSacredMedicines▶ Various Psychedelic Training Programs and Resources: https://bethaweinstein.com/resources Download Beth's free trainings here: Clarity to Clients: Start & Grow a Transformational Coaching, Healing, Spiritual, or Psychedelic Business: https://bethaweinstein.com/grow-your-spiritual-businessIntegrating Psychedelics & Sacred Medicines Into Business: https://bethaweinstein.com/psychedelics-in-business▶ Beth's Coaching & Guidance: https://bethaweinstein.com/coaching ▶ Beth's Offerings & Courses: https://bethaweinstein.com/services▶ Instagram: @bethaweinstein ▶ FB: / bethw.nyc + bethweinsteinbiz ▶ Join the free Psychedelics & Purpose Community: / psychedelicsandsacredmedicines
If you've been doing SEO for a while, you're hopefully starting to be more visible online and getting more traffic to your site. The next step in your online marketing journey is to start building an email list, and to do that, you need to find the right lead magnet, opt-in, valuable freebie, whatever you want to call it; they're all the same thing. Often students tell me they're not sure what type of lead magnet to create and want ideas or guidance. I thought you might like that too. So, this week, I'm sharing some of my favorite SEO tools I use to come up with lead magnet ideas. Register now for the free live SEO class and find out the secrets to being found, generating leads, and making money from Google and in AI Search like ChatGPT. https://www.etchedmarketing.com/registration-seo-class My free resources, including the Beginner's step-by-step SEO Guide and my free class, are available here. https://www.etchedmarketing.com/freebies Learn more about 1:1 Elite Marketing Coaching, where we work together for 3 months on your business. I'll help you make more money. https://www.etchedmarketing.com/marketing-coaching Join me in Simple SEO Content, my complete SEO and Content Marketing course that teaches you what to do step-by-step. It walks you through the entire process. (complete course)https://www.etchedmarketing.com/yes Join Simple Podcast SEO and learn how to grow your show quickly and easily in the self-study podcast SEO program. https://www.etchedmarketing.com/enroll Do you have a question you'd like me to answer on the podcast? Ask it here - https://forms.gle/Fbrqpmss6gxUnaMj7
Troy Ericson is the owner of EmailMarketing.com and EmailDeliverability.com. Since 2020, Troy and his team have generated over $200M for clients through email copywriting, strategy, deliverability, and list management. His impressive client list includes Publishing.com, V-Shred, SmartMarketer, David Meltzer, Sam Ovens, and dozens more top brands. Ranked the #20 Copywriter in the world by Peter Tzemis, Troy is widely recognized as one of the top email marketers today. Outside of work, he's a musician and former college baseball player living in Colorado with his wife Julia.In this episode, Troy shares how musicians and entrepreneurs can transform their careers by mastering the fundamentals of email marketing and deliverability.Key Takeaways:Why every musician needs email to build lasting fan relationships and drive sales.How to fix deliverability issues that keep your messages from reaching inboxes.The sales mindset shift artists must embrace to sell more music and merchandise authentically. Discover more about Troy's work at EmailMarketing.com.---→ Discover more about Troy's work at EmailMarketing.com.Book an Artist Breakthrough Session with the Modern Musician team: https://apply.modernmusician.me/podcast
Carrie Wallis began her career in IT but quickly discovered her true passion lay in supporting the teams she worked with. After becoming a mom, she prioritized staying home with her children and launched her coaching practice. Her world was turned upside down when her husband was diagnosed with cancer and passed away within a year. As a single mom and widow, Carrie could have retreated into grief, but instead, she channeled her emotions into growing her business. Today, Carrie is a bestselling author of From Strangers to Clients and combines her expertise in copywriting, digital marketing, coaching, and counseling. By leveraging psychology, she creates marketing strategies that help her clients confidently attract their ideal clients. A popular international speaker at ICF events and influential summits, Carrie now lives in Australia, where she enjoys kayaking on NSW rivers, bushwalking, and savoring fine wine with her cherished family. Carrie and I dish on: - Asking for help & support isn't a weakness—don't struggle alone - The value of finding work-life balance—you're not meant to do it all by yourself - Simple self-care practices that fit into even the busiest schedules - Attracting the right clients for business growth - Practical marketing tips every business can benefit from Subscribe now so you'll never miss an episode and leave us a review! It really helps us know which content resonates with you the most. Join our Feminine Business Magic Facebook Group (https://tinyurl.com/ygdkw7ce) with your host, Julie Foucht. This is a community of women dedicated to connecting, supporting, and celebrating each other in growing businesses that honor their Divine Feminine while filling their bank accounts abundantly. Resources mentioned: Take the Witchpreneur Quiz and discover which Feminine Magic is your Key to Financial Success. (https://bit.ly/witchpreneur-quiz) Purchase Love-Based Feminine Marketing (https://tinyurl.com/ydmzb6qz) YouTube: https://youtube.com/@carriewallis Linkedin: https://linkedin.com/in/carrie-wallis Carrie Wallis's Free Gift: Free Video Training + Email Challenge List Building Challenge https://enlightenusolutions.com/build-your-list **Contact Carrie Wallis via Facebook or https://enlightenusolutions.com/** **Connect with Julie Foucht via Facebook (https://tinyurl.com/yeb82uuj) or email at https://juliefoucht.com/**
What happens when you stop chasing likes and start building real connections?Cindy Clearwater, also known as Cindy Leigh, turned her passion for island life into a thriving multi-channel business by focusing on what really works: email, authentic content, and showing up as herself.In this episode, Cindy shares how she built My St. Croix VI into a trusted travel guide, why 95% of her product sales come from her email list, and how she uses one business as a testing ground for all the others.If you've ever felt like you're spinning your wheels on social media, this conversation will remind you that consistency, personality, and email marketing are the real game-changers.If you love this show, please leave a review. Go to RateThisPodcast.com/bam and follow the simple instructions.Additional Resources:Grow your contact list with sign-up formsUse an email to grow your contact listEnable Text to Join to grow your listUsing the audience growth centerAutomatically generate a marketing campaign based on your goals (Campaign Builder)Meet Today's Guest: Cindy Clearwater of Cindy Leigh Media and My St. Croix.VI
Vous envoyez des emails… mais vos ventes ne suivent pas ?
This show has been flagged as Clean by the host. Create a vm with Debian 12 and at least 4 Gb of RAM and say 20-30 Gb disc space. installation ============ sudo apt install -y gpg postgresql wget -q -O - https://nightly.odoo.com/odoo.key | sudo gpg --dearmor -o /usr/share/keyrings/odoo-archive-keyring.gpg echo 'deb [signed-by=/usr/share/keyrings/odoo-archive-keyring.gpg] https://nightly.odoo.com/18.0/nightly/deb/ ./' | sudo tee /etc/apt/sources.list.d/odoo.list Odoo CE latest nightly build https://nightly.odoo.com/18.0/nightly/deb/odoo_18.0.latest_all.deb sudo apt-get update && sudo apt-get install -y odoo Install wkhtmltopdf wget -O wkhtmltox_0.12.6.1-3.bookworm_amd64.deb https://github.com/wkhtmltopdf/packaging/releases/download/0.12.6.1-3/wkhtmltox_0.12.6.1-3.bookworm_amd64.deb dpkg -i wkhtmltox_0.12.6.1-3.bookworm_amd64.deb apt install -f -y apt install -y python3-xlwt python3-num2words python3-phonenumbers systemctl status odoo First use ========= http://:8069/ Will relocate to /web/database/selector Master Password to protect this form Database Name. Email: your email Password: your desired password Phone Number: optional Language: your desired language Country: select your country Demo Data: select to get demo data. Click "Create database" Wait. Login. You see /odoo/apps. Upper left square-icon shows 'Apps' and 'Settings'. Let's install a simple app: contacts Search in the search bar for "contacts" and when displayed, click the 'Activate' button of the "contacts" app. When done, the same menu now contains: Discuss, To-do, contacts, Project, Email Marketing, Surveys, Employees and the earlier mentioned Apps and Settings. Go back to 'Apps' and Activate the "Sales" app. This will also install the "Invoicing" app. Time to start playing around. Some tech stuff, interesting locations =============== /etc/odoo/odoo.conf Here you can add additional addons later: /var/lib/odoo/.local/share/Odoo/addons/18.0/ Here are all files uploaded to Odoo: find /var/lib/odoo/.local/share/Odoo/filestore/ This is where user sessions are administrated: find /var/lib/odoo/.local/share/Odoo/sessions/ And these are the main locations where the Odoo program can be found. ls -al /usr/lib/python3/dist-packages/odoo/ ls -al /usr/lib/python3/dist-packages/odoo/addons/ ls -al /usr/lib/python3/dist-packages/odoo/addons/ | wcProvide feedback on this episode.
How Pennant Moldings Uses AI and Traditional B2B MarketingB2B Marketing Excellence & AI Podcast with Donna PetersonIndustrial marketing isn't like selling shoes or software. It takes time, trust, and a strong understanding of how real relationships drive long-term results.In this episode, I sit down with Brian Contini, VP of Sales and Marketing at Pennant Moldings, to hear what's actually working for their team right now. We talk about how they're combining traditional methods—like trade shows and in-person visits—with smart use of AI to support research, improve outreach, and build stronger customer connections.Whether you're in metals, plastics, or any industrial space, this episode is full of practical takeaways you can use right away.Top 5 Topics We Cover:Why traditional marketing still works—and when to use itHow Pennant is using AI to streamline sales researchWhat's working in email marketing todayThe importance of knowing your audience in technical industriesHow to maintain trust while integrating new tools like AIWhat You Can Do Today:Revisit your email outreach—are you focusing on the recipient's challenge first?Identify one traditional tactic (like trade shows or phone calls) that deserves renewed attention.Choose one AI tool that could save you time with research or outreach—start testing it in a small way.Talk to your sales team: Where do they feel AI supports their efforts—and where does it get in the way?Let's keep the conversation going:How are you helping your industrial brand stand out and build stronger relationships?Leave a comment, send me a message, or reach out at dpeterson@worldinnovators.com. I'd love to hear what's working for you.If this episode helped you in any way, consider leaving a quick review. It helps us continue sharing real strategies that support industrial brands doing meaningful work.
The Smart Passive Income Online Business and Blogging Podcast
#885 Social media isn't social anymore, it's just media. This fundamental shift is already having a massive impact on our results as creators and entrepreneurs. So what are the strategies that can help us master these online platforms? While we might be tempted to chase the latest trends and copy what everyone else is doing, that's not the key to success. In fact, it might be holding us back. Listen in on today's episode because I've analyzed and distilled the tactics behind the top creators of 2025. I'll share the five principles I've uncovered and the lessons learned getting billions of views on my content. We'll cover why precision beats breadth, how to go viral in your niche, and the mistake keeping most entrepreneurs stuck. You'll learn why treating each platform like an island is key, the secret to crafting powerful hooks, and how to capture value beyond likes and views. Enjoy! Show notes and more at SmartPassiveIncome.com/session885.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
What if the latest AI model could write sales emails sharper, faster, and more persuasive than you ever imagined? What if the days of bland, robotic copy were over, and AI could finally deliver the kind of punchy, sales-driving messages you need to fill your courses and coaching programs?That's the big question hanging over the launch of ChatGPT 5, and after testing it head-to-head against GPT-4o, the results may surprise you.This isn't just another shiny new tool update. This is about whether GPT-5 can actually sell. Because at the end of the day, that's what matters in email marketing.Useful Episode ResourcesFREE list of the top 10 books to improve your email marketingIf you want to write better emails, come up with better content, and move your readers to click and buy, here's how. We put together this list of our Top 10 most highly recommended books that will improve all areas of your email marketing (including some underground treasures that we happened upon, which have been game-changing for us). Grab your FREE list here. Join our FREE Facebook groupIf you want to chat about how you can maximise the value of your email list and make more money from every subscriber, we can help! We know your business is different, so come and hang out in our FREE Facebook group, the Email Marketing Show Community for Course Creators and Coaches. We share a lot of training and resources, and you can talk about what you're up to.Try ResponseSuite for $1This week's episode is sponsored by ResponseSuite.com, the survey quiz and application form tool that we created specifically for small businesses like you to integrate with your marketing systems to segment your subscribers and make more sales. Try it out for 14 days for just $1.Join The Email Hero BlueprintWant more? Let's say you're a course creator, membership site owner, coach, author, or expert and want to learn about the ethical psychology-based email marketing that turns 60-80% more of your newsletter subscribers into customers (within 60 days). If that's you, then The Email Hero Blueprint is for you.This is hands down the most predictable, plug-and-play way to double your earnings per email subscriber. It allows you to generate a consistent sales flow without launching another product, service, or offer. Best news yet? You won't have to rely on copywriting, slimy persuasion, NLP, or ‘better' subject lines.Subscribe and review The Email Marketing Show podcastThanks so much for tuning into the podcast! If you enjoyed this episode (all about the psychology of marketing and the 9 things we use in all our email campaigns) and love the show, we'd really appreciate you subscribing and leaving us a review of the show on your favourite podcast player.Not only does it let us know you're out there listening, but your feedback helps us to keep creating the most useful episodes so more awesome people like you can discover the podcast. And please do tell us! If you don't spend time on email marketing, what do you really fill your working days with? We'd love to know!
You got seven minutes? Nicole is coming in fast and hot with a game-changing strategy to help you level up fast AF. Take off your pants and buckle up b*tches, it's about to get bumpy… Today's episode is about to blow your MF mind when it comes to closing clients from your MF emails. No cat needs a bath excuses, it's only seven minutes. Success doesn't take time, only intention. That is exactly how Nicole grew her empire to seven figures in her first year.Love it or hate it, the truth is… your email list is MF Unicorn GOLD. And we've got a few secrets to help you create high converting emails that not only make you more money - but get you into all the cool kids clubs.Whether you are just getting started or you are ready to slay six-figure months, Nicole's unique approach to entrepreneurship will get you to where you want to go…PS. Remember to get the five algorithm hacking posts that will help get more Unicorns into your MF email list
Send Krystal a Text Message.Are your emails getting lost in crowded inboxes? After years of helping creators leverage their podcasts and YouTube channels to build thriving email lists, I've identified five common mistakes that can drastically hurt your open rates and connection with your audience. The first mistake is launching email marketing without clear goals. You need to understand why you're building your list—whether for sponsorships, product launches, or community building. For me, consistent weekly emails serve as a vital touchpoint that fosters lasting relationships.Another key area to focus on is your subject lines, which are often treated as an afterthought yet are crucial for engagement. I recommend generating multiple options for every email and even testing them with AI tools to find the one that will intrigue your audience the most. Also, be cautious about over-relying on AI to craft your emails. While tools like ChatGPT can assist, outsourcing your voice can lead to generic messages. I've had success in creating authentic communication by starting with handwritten notes to maintain a personal touch.Lastly, every email should include a clear call to action, guiding readers on what steps to take next. Simple engagement tactics, like encouraging replies, can foster deeper connections. Additionally, tracking your email performance is essential. By understanding your baseline metrics and experimenting with improvements, including consistent sending times, you'll see a significant boost in your open rates. Ready to transform your email strategy? Grab our free PREP'M Method guide at krystalproffitt.com/prepm to get started.Ready to stop starting projects and never finishing them? Get the proven system that creates consistent content without the chaos. Get the PREP'M Method Now Click the "Send Krystal a Text Message" link above to send us your questions, comments, and feedback on the show! (Pssst...we'll do giveaways in upcoming episodes so make sure you leave your name & podcast title.)Support the show
Why Does My Business Website Have No or Low Internet Traffic? (SEO Masterclass with Favour Obasi-Ike) | Get exclusive SEO newsletters in your inbox.This Clubhouse LIVE! Audio Marketing Club discussion centers on common reasons why websites experience low or no traffic, primarily attributing it to lack of connection with search engines like Google Search Console. Favour emphasizes that a website is like a "house," requiring proper ownership and consistent engagement to appear in search results and gain visibility.Sign up for our 4-Day LIVE! Marketing Workshop | Starting August 26-29, 2025 | Click this link here to sign up!The conversation further explores the importance of transactional value on websites and the strategic use of platforms like Reddit, Wikipedia, YouTube, and Google for driving traffic, highlighting that owning your digital real estate is crucial for long-term business success with traditional and artificial intelligence search engines. Favour advises businesses to focus on strategy, consistency, and answering user queries through their website content to improve their online presence and conversion rates.FAQS: Website Traffic | The Engine and The FuelWhy does my website have low or no traffic?The primary reason a website experiences low or no traffic is a lack of connection to search engines. Your website needs to be recognized and indexed by major search engines like Google (via Google Search Console), Bing (via Bing Webmasters Tools), Yandex, Ecosia, DuckDuckGo, and even AI search engines like ChatGPT and answer search engines like Alexa. Without this connection, your website is essentially invisible to people searching for information, products, or services that you offer. Think of your website as a car; without a battery (the connection to search engines), it won't run, no matter how good it looks.How do search engines act as the "battery" for your website?Search engines are the "battery" because they provide the power and connectivity needed for your website to be found. Just as a car needs an active battery to drive or a remote needs batteries to turn on a TV, a website needs to be connected to search engines to gain visibility and traffic. These platforms are the conduits through which potential visitors discover your content. If your website isn't indexed and recognized by these engines, it's like having a car without an engine – it exists, but it cannot function as intended to bring you where you need to go.What is Google Search Console and why is its connection to my website crucial?Google Search Console is Google's internet service provider for your website. It's the critical link that allows Google to understand and index your site's content. Connecting your website to Google Search Console is the first step in ensuring your site can be found by users through Google searches. Without this connection, Google cannot effectively "see" or "read" your website, making it difficult for your content to appear in search results. It's also vital for verifying ownership of your website, similar to holding the title deed to a car – you can't truly operate or sell something you don't legally own.What does "domain authority" mean and how does it impact website traffic?Domain authority is a measure of a website's credibility and trustworthiness in the eyes of search engines. A higher domain authority generally leads to better search engine rankings and more traffic. When you first launch a website, its domain authority is effectively zero. Consistently creating and updating high-quality content, building valuable backlinks, and ensuring your website is connected to search engines can gradually increase your domain authority. This is a long-term strategy; typically, a website gains about seven domain authority points per year with consistent effort. The higher your domain authority, the more Google trusts your site and the more likely it is to rank higher in search results.Why is owning your website and its properties (like Google Search Console) so important for long-term success?Owning your website and its associated properties, especially Google Search Console, is paramount because it grants you control and access to your digital real estate and traffic data. Without clear ownership (e.g., if a developer verifies Google Search Console under their account instead of yours), you risk losing control over your site's visibility, data, and future direction. This ownership ensures that the traffic and insights generated from your online efforts truly benefit your business, rather than contributing to platforms or entities you don't control. It's about building and owning assets, not just renting space.How does content strategy, particularly answering specific questions, contribute to website traffic?Creating targeted content, especially articles that directly answer frequently asked questions, is a highly effective way to gain traffic. When people search for specific information, they are looking for concise and direct answers. By structuring your content to provide these precise answers, you increase the likelihood of your website appearing in search results for relevant queries. This approach focuses on fulfilling user needs and providing immediate value, which search engines recognize and reward with better visibility. The more questions you answer well, the more traffic you'll attract.What is "transactional value" in website content and why is it crucial for increasing traffic?Transactional value in website content refers to anything that facilitates an exchange or provides a clear benefit, leading to an action, decision, or deeper engagement from the user. This isn't limited to direct sales; it also includes providing useful information that helps users make informed decisions, offering resources, or solving problems. Websites that consistently offer transactional value (whether it's through product reviews, how-to guides, educational content, or direct sales) are more likely to attract and retain traffic because users perceive them as useful and goal-oriented. Platforms like Reddit, Wikipedia, YouTube, and Amazon are highly cited by AI search engines because they all offer diverse forms of transactional value.What are common mistakes businesses make that hinder website traffic, and what should they focus on instead?Common mistakes include failing to connect to search engines, not owning their website's key properties (like Google Search Console), neglecting content creation and updates, and using landing pages when a full website is needed. Many businesses also fall into the trap of solely relying on social media platforms they don't own, instead of driving traffic back to their own website. To succeed, businesses should focus on strategic planning, consistent content creation, actively managing their website's SEO (Search Everywhere Optimization), understanding and utilizing their analytics, and ensuring their website offers clear transactional value. It's about building a digital asset that you control, rather than just participating in rented digital spaces.Digital Marketing SEO Resources:>> Join our exclusive SEO Marketing community>> SEO Optimization Blogs>> Book Complimentary SEO Discovery Call>> Subscribe to We Don't PLAY PodcastBrands We Love and SupportLoving Me Beauty | Buy Vegan-based Luxury ProductsUnlock your future in real estate—get certified in Ghana today!See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Here's the thing about Black Friday that nobody wants to admit: most people are doing it completely wrong.They're slashing prices and praying. They're throwing up a quick "50% off everything!" post on Instagram and wondering why their sales are flat. They're convinced their audience is "too sophisticated" for Black Friday, or their business is "too small" to make it worth it.Meanwhile, there are course creators and coaches quietly crushing six-figure weeks using strategies that have nothing to do with desperate discounts.I'm sitting down with Mara and Becca, two-thirds of the powerhouse trio behind the upcoming Black Friday Summit (along with their co-host Dolly). Mara has run over 100 Black Friday campaigns since 2018—yes, you read that right.We're spilling ALL the tea today. From the JCPenney catalog strategy that generated massive buzz to why trying to beat the crowd by running your sale early might actually backfire, this conversation is packed with the kind of behind-the-scenes insights that separate the pros from the amateurs.If you've been sitting on the fence about Black Friday because you think your business is "too small" or your audience "won't go for it," we're about to bust those myths wide open. Spoiler alert: There's no business too small for Black Friday, and yes, even if you only have 15 people on your email list, it can still be worth your time.What You'll Learn:Why novelty is the secret sauce that makes Black Friday campaigns absolutely crush itThe "January implementation" strategy that's changing the game for course creators in 2025How to prep for Black Friday without becoming a stressed-out mess by ThanksgivingWhy shorter sales pages are the move right now (and when a Google Doc might actually be genius)The biggest myths about Black Friday that are keeping you from cashing inReal numbers and results from campaigns that generated six figuresHow service providers can absolutely nail Black Friday sales (yes, even photographers and designers!)The exact timeline you need to prep without losing your mindResources Mentioned:Mara, Bekah, and Dolly's Black Friday Summit (August 26-28): http://gemmabonhamcarter.com/blackfridaysummit Gemma's Black Friday in a Box program: https://gemmabonhamcarter.com/blackfridayMara: marakucirek.com Bekah: rebekahreadcreative.com Dolly: dollydelongphotography.com/ Your Next Steps:Work with Me: https://www.gemmabonhamcarter.com/programsWhat I Use to Run My 7-Figure Business: https://gemmabonhamcarter.com/toolsConnect on Social: https://www.instagram.com/gemma.bonhamcarter Support the show
What if your email campaigns are falling flat - not because your copy is bad, but because you're saying the right thing at the wrong time? There's a formula to knowing when to sell and when to nurture—and no, it's not just “follow your gut.” If your emails feel like they're missing the mark, you might be pushing when you should be building trust… or warming up when your audience is ready to buy. In this episode, I'll show you how to stop guessing and start sending the right message at the right time—so you can finally get results. You'll learn how to meet your subscribers where they are in the journey, build deeper connections, and make the ask when it matters most.
SEO Fundamentals: How to Crawl, Render, Index, Rank, and Click Internet Webpages with SEO Expert, Favour Obasi-Ike | Get exclusive SEO newsletters in your inbox.We discuss Search Engine Optimization (SEO) and its impact on online business growth, in this episode. We emphasize the importance of strategic content creation and website optimization for ranking highly on search engines like Google. The conversation also touches upon related topics such as website development, conversion rate optimization (CRO), and the patience required for SEO results, contrasting it with immediate, paid advertising. Favour illustrates SEO success with personal examples of articles that ranked quickly, highlighting the "crawl, render, index, rank, and click" process crucial for online visibility and customer acquisition.How do website development and SEO work together to improve online visibility?Favour: Effective website development is foundational for SEO. Websites need to be readable, well-organized, and user-friendly to ensure a positive visitor experience. SEO, on the other hand, is a broad area encompassing both on-page (e.g., meta titles, meta descriptions, alt tags) and off-page efforts (e.g., backlinks). The goal is to optimize the site so it ranks highly on search engines like Google, ideally within the top 5-10 results, to increase visibility and attract more clicks. While a well-built website provides the structure, SEO ensures it's found by the right audience.What is the typical timeframe for seeing SEO results, and why is patience crucial?Favour: Unlike paid advertisements that can yield immediate attention, SEO takes time to show significant results, typically between 3 to 6 months. This delay is due to the saturation of online content and the complex processes search engines use to crawl, render, index, and rank websites. Many clients seek "quick fixes," often resorting to ads, but sustained SEO efforts require patience and consistent work to build domain authority and organic presence over time.How does Favour differentiate between "paying for attention" (ads) and "catching attention" (SEO)?Favour: There's a critical distinction between paying for attention through ads and genuinely catching attention through organic strategies like SEO. Ads offer "impressions" and "reach," but don't guarantee engagement or conversion. Catching attention implies deeper engagement, leading to clicks and ultimately, the ideal client who is genuinely interested in the business's offerings. SEO focuses on attracting an "ideal client avatar" by understanding their psychographic, sociographic, and demographic inputs, leading to more qualified leads.What are the five crucial steps in the SEO process outlined by Favour?Favour: The SEO process consists of five interconnected steps:Crawl: The initial discovery phase where search engines cautiously navigate and explore new or updated web content. It's like a website's "baby" phase.Render: The time it takes for search engines to process and understand the content and structure of a website. This is the "loading time" before indexing.Index: The process where search engines create an inventory or directory of your website's content. This involves creating a sitemap and using relevant keywords to categorize your content for search.Rank: Once indexed, a website is positioned in search results based on various algorithm standards. Higher rankings mean greater visibility.Click: The ultimate goal, where users find and click on your content because it's relevant and compelling, leading to conversions or engagement.Why is "domain authority" important in SEO, and how is it built?Favour: Domain authority is a crucial factor in SEO, calculating and averaging a website's "domain presence." This means consistently showing up where people look for information and providing consistent, valuable content without fail. A strong domain authority allows websites to rank faster, even for new articles. It's built through sustained content creation, strategic SEO implementation, and establishing a credible online presence over time.What is the significance of local SEO compared to national or global SEO?Favour: Local SEO often yields faster results than national or global SEO because the competition is significantly lower. For businesses with a local focus or a niche audience, optimizing for local search terms allows them to convert leads more quickly. While larger organizations might have greater resources, small, nimble local businesses can see a higher return on investment (ROI) from their SEO efforts due to the focused nature of their target audience.How can business owners effectively test their SEO strategies despite the long-term nature of results?Favour: While it can take months for SEO results to fully manifest, testing is still vital. Businesses are already "testing" by consistently creating content for social media and other platforms. For SEO specifically, testing involves applying concepts (like optimizing a website for clicks rather than just impressions), analyzing what gets indexed, and identifying what people are searching for. The goal is to get faster results through strategic implementation and to view SEO as an investment rather than an expense, understanding that sustained effort can lead to long-term organic presence and reduced reliance on paid advertising.Digital Marketing SEO Resources:>> Join our exclusive SEO Marketing community>> SEO Optimization Blogs>> Book Complimentary SEO Discovery Call>> Subscribe to We Don't PLAY PodcastBrands We Love and SupportLoving Me Beauty | Buy Vegan-based Luxury ProductsUnlock your future in real estate—get certified in Ghana today!See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
The Smart Passive Income Online Business and Blogging Podcast
#884 How do you build an audience online in a world flooded with AI content? The key to standing out is finding your uniqueness and applying it in the service of others. Information won't set you apart—your story will! In this episode, I'm joined by New York Times bestselling author and personal branding expert, Rory Vaden. He and I explain why your voice, experiences, and struggles are more important than ever in 2025. So, how can authenticity cut through the noise, build trust, and create real connections? Listen in to find out! Rory walks you through his four-part storytelling framework to help you level up your brand and inspire others to take action. From content creation to building communities, we discuss how to leverage AI-powered tools without losing the personal touch that makes all the difference. As Rory says, humanness is the new uniqueness. Join us to learn how emotion can elevate your business! Show notes and more at SmartPassiveIncome.com/session884.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
AI SEO Checklist: Key Strategies for 2025 and Beyond | Marketing Essentials with Favour Obasi-Ike | Get exclusive SEO newsletters in your inbox.In this podcast Search Engine Optimization (SEO) essential checklist episode, Favour will be sharing insights into its foundational elements and practical application for businesses. He explains how connecting websites to search consoles like Google Search Console and Bing Webmaster Tools is crucial for online visibility. The conversation also emphasizes the importance of sitemaps as the "brain" of a website, detailing how they transmit crucial information to search engines.Key aspects such as keyword research, on-page SEO (including image optimization and meta descriptions), off-page SEO (like Google Business Profile and backlinks), content strategy, and technical SEO (mobile-friendliness, site speed, and HTTPS) are thoroughly discussed to empower listeners with actionable steps for enhancing their digital presence.Frequently Asked QuestionsWhat are the fundamental basics of SEO that every business owner needs to understand?The foundational basics of SEO begin with proper "setup." This means ensuring your website is connected to Google Search Console and Bing Webmaster Tools. These platforms are non-negotiable for online visibility, acting as the internet service providers that make your website findable by search engines. Just as you need internet service to be online, your website needs to be submitted to these tools to appear in search results. Furthermore, after acquiring a domain, it's crucial to select reliable hosting, which impacts your website's performance and scalability. Understanding that your website is an "intellectual property" capable of attracting traffic is key, and this visibility is achieved by making it readable, accessible, clickable, and findable, not just by its name but by the solutions it offers.Why is a sitemap crucial for a website's functionality and discoverability?A sitemap serves as the "brain" of your website. Without it, your website, despite looking good, lacks the functionality to transmit signals effectively to search engines. The sitemap contains links to all your website's pages, including product links, category links, blog posts, and core pages like the homepage and contact page. When you create and submit a sitemap, you are essentially providing search engines (like Google, Bing, Siri, Alexa, and even AI platforms like ChatGPT) with a structured map of your content. This allows them to index your pages efficiently, making your content discoverable when users search for relevant keywords or phrases. Updating your sitemap with fresh content ensures continuous visibility and relevance in search results.How does effective copywriting and content formatting contribute to SEO and user engagement?Effective copywriting and content formatting are vital for both SEO and retaining user attention. Key principles include:Conciseness: Sentences should ideally be 10 words or less, and paragraphs no more than three to five sentences, making content easy to skim and digest.Action-Oriented Language: Start sentences with verbs or adverbs to encourage engagement.Headings and Subheadings (H1, H2, H3 tags): Use these to break up text, provide clear structure, and help search engine crawlers understand the content's hierarchy. Google's web crawlers read and index these tags, which can improve your visibility in "people also search" sections.Impact Statements: Include a clear thesis upfront and a strong closing statement.White Space and Bullet Points: Utilize these to enhance readability and prevent overwhelming blocks of text.Clarity and Specificity: Your content should be clear, legible (consider font size for various screens), and directly address specific user queries. This ensures that users find value and direction, leading to higher engagement and conversion rates.Ultimately, good copy stops the "scroll" and encourages visitors to stay longer, signaling relevance to search engines and increasing the chances of conversion.How does on-page SEO optimization, particularly image and link optimization, improve website performance?On-page SEO involves optimizing individual web pages to rank higher and earn more relevant traffic in search engines. Key aspects include:Image Optimization: This goes beyond just changing file formats. It involves compressing images (e.g., using compressor.io) to reduce file size without losing quality. Large image files slow down website loading speeds, leading to higher "bounce rates." Renaming image files with relevant keywords also signals content to search engines.Internal Links: Linking to other relevant pages within your website improves user navigation and helps search engines understand the structure and depth of your content.External Links: While some may fear sending users away, strategically linking to credible external sources (like social media profiles, features on other sites, or relevant industry resources) can enhance your website's authority and provide additional value to users.Meta Descriptions and Title Tags: These provide a brief summary of your page's content, influencing click-through rates from search results. A compelling meta description, similar to an email's preview text, encourages users to click.Optimizing these elements ensures a faster, more engaging user experience, which is positively rewarded by search engine algorithms.Why is off-page SEO important, and what are some key strategies?Off-page SEO refers to actions taken outside of your website to improve its search engine ranking. The primary goal is to build your website's authority and credibility through external signals. Key strategies include:Google Business Profile: Essential for local businesses, this profile allows you to list your services, receive reviews, and appear in local searches. Positive reviews, especially those containing relevant keywords like "best pizza" or "amazing service," act as strong validation signals.Backlinks: Obtaining links from high-domain-authority websites (e.g., Medium.com, LinkedIn, Blogger.com, Hubpages.com) significantly boosts your site's credibility and search ranking. These are known as "parasite SEO" techniques. Writing articles on these platforms and embedding links back to your site drives referral traffic and builds authority.Online Reviews: Encouraging reviews on platforms like Trustpilot or the Better Business Bureau (BBB) helps build trust and signals to search engines that your business is legitimate and valued by customers.These off-page efforts extend your online presence beyond your website, validating your business as a trusted source of information and services.How does content SEO contribute to long-term website success, and what are common pitfalls to avoid?Content SEO focuses on creating high-quality, relevant, and engaging content that attracts and retains an audience. Key elements include:Table of Contents: For longer articles, a table of contents enhances user experience and helps search engines understand the content structure.Updating Old Content: Regularly refreshing existing articles ensures they remain current and relevant, signaling to search engines that your content is up-to-date and valuable. This also helps you "stay credible" in the ever-evolving digital landscape.Engaging Intros and Formatting: Compelling introductions grab attention, and using bold sentences, headings, and subheadings (H1, H2, H3 tags) improves readability.Conversational Tone: Engaging with your audience "as a conversation" rather than talking "at them" builds connection and trust.A common pitfall is producing content without a clear understanding of what your audience needs or wants. By actively listening to your community (e.g., through polls) and delivering content that addresses their specific "queries" and "solutions," you build loyalty and ensure your efforts are not wasted.How has the rise of AI impacted SEO, and what technical SEO elements are now more critical than ever?The rise of AI has transformed SEO, making it more critical than ever. AI platforms like ChatGPT, Siri, and Alexa increasingly pull information from structured data on websites to answer user queries. This means:Structured Data (Schema Markup): Implementing schema markup for events, products, recipes, FAQs, and other content types helps AI agents understand your content's context, making it more likely to be featured in AI-powered search results.Authority and Credibility: AI prioritizes information from authoritative sources. Therefore, having a strong online presence with a well-structured and regularly updated website is paramount for being referenced by AI agents.Mobile-Friendliness and Site Speed: These remain crucial. Websites must load quickly on all devices, as slow loading times lead to high bounce rates, negatively impacting SEO.HTTPS Protocol: Ensuring your website uses HTTPS (secure) instead of HTTP is a fundamental SEO requirement. Insecure sites are penalized in search rankings.Broken Link Management: Regularly checking and fixing broken links (e.g., using tools like Siteliner.com) maintains a healthy website and prevents negative user experiences.SEO-Friendly URLs: URLs should be clear, relevant, and incorporate keywords to enhance discoverability.In essence, SEO and AI are "Siamese twins" in the digital world. SEO is evolving into "thought leadership," where a mix of audio, video, and text content (like podcasts and YouTube channels connected to a website) with structured data will be key to success in the AI-driven future. The focus is shifting from merely "ranking" to making an "impact" by reaching the right people and establishing authority in your niche.Digital Marketing SEO Resources:>> Join our exclusive SEO Marketing community>> SEO Optimization Blogs>> Book Complimentary SEO Discovery Call>> Subscribe to We Don't PLAY PodcastBrands We Love and SupportLoving Me Beauty | Buy Vegan-based Luxury ProductsUnlock your future in real estate—get certified in Ghana today!See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
QFF: Quick Fire Friday – Your 20-Minute Growth Powerhouse! Welcome to Quick Fire Friday, the Grow A Small Business podcast series that is designed to deliver simple, focused and actionable insights and key takeaways in less than 20 minutes a week. Every Friday, we bring you business owners and experts who share their top strategies for growing yourself, your team and your small business. Get ready for a dose of inspiration, one action you can implement and quotable quotes that will stick with you long after the episode ends! In this episode of Grow A Small Business, host Amanda Jones chats with Troy Trewin, founder of Grow A Small Business, about the critical role marketing plays in driving small business growth. Troy shares how unlocking 15 extra hours per week through better delegation transformed one client's marketing efforts and boosted profits. They discuss the importance of strategy before tactics, the power of email marketing, and building a strong personal and business brand. The conversation also highlights professional development as a key driver for staying ahead in marketing. Packed with real examples and practical tips, this episode offers actionable insights for sustainable scaling. Key Takeaways for Small Business Owners: Unlock Time for Marketing – Delegate tasks to free up at least 15 extra hours a week for focused marketing work, especially in the mornings when energy is highest. Prioritize Strategy Before Tactics – Avoid jumping straight into promotions; build a clear marketing strategy aligned with your business goals first. Leverage Email Marketing – Regular, well-crafted emails to your audience deliver one of the highest returns on marketing investment. Our hero crafts outstanding reviews following the experience of listening to our special guests. Are you the one we've been waiting for? Invest in Professional Development – Dedicate at least 2.5 hours a week to learning through podcasts, books, and courses to keep your marketing skills sharp. Track the Right Metrics – Monitor key data like lifetime value to customer acquisition cost (LTV:CAC) and test campaigns thoroughly before deciding on results. Build Brand Consistency – Focus on both personal and business branding to strengthen market presence and trust over time. One action small business owners can take: According to Troy Trewin, one action small business owners can take is to block out dedicated time each week—starting with at least two one-hour sessions in the mornings—solely for working on marketing strategy and execution without distractions. Do you have 2 minutes every Friday? Sign up to the Weekly Leadership Email. It's free and we can help you to maximize your time. Enjoyed the podcast? Please leave a review on iTunes or your preferred platform. Your feedback helps more small business owners discover our podcast and embark on their business growth journey.
Send us a textStop Being Afraid of Annoying People: Just Send the EmailIn this episode of Imperfect Marketing, I sit down (solo!) to talk about one of the biggest email marketing myths: the fear of being annoying. If you've ever hesitated to send emails to your list because you don't want to "bother" people—this one's for you.I'm sharing real client stories and lessons from my own experience with weekly emails, including how I got over my own fears and how email marketing has driven serious growth for my business. We discuss:The Fear Factor in Email MarketingWhy being afraid to send emails is holding your business backHow unsubscribes can actually help your businessWhat it really means to add “value” in your emailsReal Stories, Real ResultsA client who started emailing weekly and saw direct replies and engagementWhy staying top of mind matters, even with a 24-month sales cycleHow relatable personal stories (yes, even stubbing your toe!) build stronger connectionsStrategies to Stay Consistent and RelevantHow weekly emails turned my “sometimes” list into a revenue generatorMy approach to writing emails that feel like coffee chats, not sales pitchesThe “Homework for Life” technique to never run out of storiesKey Takeaways for Email MarketersUnsubscribes = market research, not rejectionEmail marketing doesn't have to be epic—everyday stories connect bestConsistency is more important than perfectionYour audience wants to hear from you—don't make that decision for themWhether you're new to email marketing or trying to get back on track, this episode is your permission slip to show up, send the email, and stop worrying about being annoying.Are you ready to ditch the fear and grow your business through simple, authentic emails? Tune in and find out how.Connect with Kendra CormanLinkedIn: https://www.linkedin.com/in/kendracorman/Website: KendraCorman.com Looking to leverage AI? Want better results? Want to think about what you want to leverage?Check and see how I am using it for FREE on YouTube. From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain. Watch here
Small businesses thrive when they focus on what they do best, and today's guest believes marketing should never get in their way.Frank Vella, CEO of Constant Contact, understands firsthand the complexities small business owners face every day. Having started his journey by helping a friend run marketing campaigns through Constant Contact, he now leads the company with a deep appreciation for the challenges entrepreneurs navigate.In this episode, Frank shares why staying obsessively close to your customers is crucial, how technology can simplify marketing complexity, and why Constant Contact remains passionately committed to small businesses. If you've ever felt overwhelmed by marketing, Frank's insights will show you how to leverage tools and relationships to create lasting success.If you love this show, please leave a review. Go to RateThisPodcast.com/bam and follow the simple instructions.Additional Resources:Campaign Builder: Automatically generate a marketing campaign based on your goalsGetting started with Constant ContactMeet Today's Guest: Frank Vella of Constant Contact
In-person meetings will always be the gold standard for building relationships. But in B2B, you can't always sit across the table right away. That's why B2B Personalized Video Marketing is such a powerful tool—it lets people see you, hear you, and understand your perspective before the first handshake.At World Innovators, we've seen this work firsthand. When I send an email with a short, personal video, people who have never met me before click because they want to see what I have to say. That video starts a conversation—viewers hear my tone, see my face, and begin to understand that I'm here to help them succeed.In this episode, I'll cover:What makes a B2B video truly personalized.Why videos in email campaigns increase engagement.How to make sure the right people see your video.Simple ways to use AI tools like ChatGPT to plan and repurpose content.If you have a video you're proud of but aren't sure how to get it in front of your ideal audience, let's make sure the right people are clicking, watching, and starting the conversation with you.Thank you for listening, please comment below and let me know what you are doing with your B2B Personalized Video Marketing.
In this episode of the eCom Ops Podcast, the host, Norbert Strappler, introduces Matt Janaway, the CEO of Marketing Labs and an expert in SEO, Adwords, Growth, and E-commerce Marketing. Matt shares his extensive background in e-commerce, starting his first online business at the age of 16 and working in the field for 23 years. Throughout the episode, Matt discusses various aspects of e-commerce, providing valuable insights and advice.
The Smart Passive Income Online Business and Blogging Podcast
#883 Podcasting is changing fast. From video to new discovery tools, finding and growing an audience can happen quicker than ever. But how do you take advantage of this opportunity and stand out among millions of shows? That's what I'm sharing in today's episode. I'll break down the best strategies for podcasters in 2025 to help you put yourself out there and succeed! I'll walk you through my top short-form content tips that can put your show in front of new listeners, even if you're just starting. You'll hear about the AI tools that make creating and sharing video clips easier than ever and how to repurpose your highlights for every platform, from TikTok to Facebook. Yes, Facebook! I also cover timeless tactics such as podcast guesting and building a community around your brand for a comprehensive look at growing your show. Tune in, and enjoy! Show notes and more at SmartPassiveIncome.com/session883.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
In this episode of ClickFunnels Radio, hosts Chris Cameron and Ben Harris introduce Ryan Clogg, co-owner of Warrior Babe, a fitness coaching brand focused on empowering women over 40 to become and stay fit. The conversation dives into the brand's mission and the importance of targeting a specific audience, as well as the unique challenges and opportunities that come with it. Tune in to discover insights into building a successful brand and the dynamics of collaboration in entrepreneurship, along with helpful tips and strategies for improving sales and sales teams! https://www.youtube.com/ryanclogg https://www.instagram.com/ryanclogg
Discover all of the podcasts in our network, search for specific episodes, get the Optimal Living Daily workbook, and learn more at: OLDPodcast.com. Episode 1777: Chalene Johnson breaks down the often-misunderstood line between email marketing and spam, revealing why your well-intentioned emails might be landing in junk folders or worse, getting reported. She shares practical strategies to improve deliverability, build trust with subscribers, and comply with laws while keeping your brand's reputation intact. Read along with the original article(s) here: https://www.chalenejohnson.com/spam/ Quotes to ponder: "Just because someone gave you their email address doesn't mean they want to receive your marketing messages forever." "The moment someone hits 'unsubscribe' and they still receive your emails, that's when they hit 'report as spam' and now you're in trouble." "Spam is about consent, relevance, and expectations." Episode references: Mailchimp Email Marketing Guide: https://mailchimp.com/email-marketing/ Spamhaus Blocklist Information: https://www.spamhaus.org/ ConvertKit Deliverability Tips: https://convertkit.com/deliverability CAN-SPAM Act Compliance Guide for Business: https://www.ftc.gov/business-guidance/resources/can-spam-act-compliance-guide-business Learn more about your ad choices. Visit megaphone.fm/adchoices
Soralla Gonzalez of Tampa Bay, FL shares how she has overcome struggles to find customers by being resilient, implementing marketing strategies, failing fast, and staying focused on her true passionGet full show notes and transcript here: https://forrager.com/podcast/147
The Motherhood Anthology Podcast: Photography Education for a Business You Love
Social media keeps changing its rules, but email marketing is something you actually own and control. Shannon Vondy shows how she saved her photography business in 2020 by learning email marketing the right way —making $13,000 in one year just from sending emails to her clients. If you're tired of depending on Instagram and Facebook alone to reach your clients, this episode will teach you how to build real relationships through email that lead to more bookings. Key Themes: Own your audience instead of renting it - Why email is safer than social media for reaching your clients Build relationships, not just send ads - How sharing personal stories gets you more bookings than just promoting your services Your subscribers actually want to hear from you - Getting over the fear of "annoying" people who signed up for your emails Make sure your emails get delivered - Simple tricks to land in the inbox instead of spam folders Create an email routine that works - How to send emails regularly without it feeling like a chore Turn everyday life into email content - Easy ways to write interesting emails that show your personality Getting started with email marketing - What platform to choose and how to set up your first email list Connect with Shannon: https://www.theemailclub.co https://www.instagram.com/mrs.vondy Free Welcome Email Template: https://www.theemailclub.co/free-email-template2025 Free eBox (1 month of what to say to your email list): https://www.theemailclub.co/ebox-tma-podcast 14 day free trial on TMA to Flodesk: http://themotherhoodanthology.com/flodesk Join TMA! Enrollment link - https://themotherhoodanthology.com/photography-mentoring/ Connect with TMA: Website | Membership | Courses: www.themotherhoodanthology.com Free Community: https://www.facebook.com/groups/themotherhoodanthology Our Instagram: instagram.com/themotherhoodanthology Connect with Kim: Site: https://kimbox.com IG https://www.instagram.com/kimbox
Join us for a high-impact conversation with Paul Gowder, founder of PowWows.com and veteran digital community builder, as we explore how email marketing continues to be one of the most powerful tools in a creator's toolkit.With more than two decades of experience and over 100,000 email subscribers, Paul walks us through his proven approach to list-building, audience engagement, and authentic communication. He shares how to start with a welcome sequence, what to send after it, and how to craft emails that feel personal and valuable without getting stuck in perfectionism.Paul also sheds light on how AI can support email writing while preserving your voice, and offers strategies to prune your list, avoid the spam folder, and get real replies from real people. Whether you're emailing an audience of 5 or 50,000, this episode breaks down how to build consistency, create conversations, and start strong with the subscribers you already have.Key Points:Why email is still the most personal, reliable channel for creatorsWhere to start if you're overwhelmed (hint: it's not with a newsletter)How to write a welcome sequence that builds trust and gets repliesUsing AI as a writing assistant without losing your voiceWhat to do if your list has been sitting dormantThe case for plain-text emails over flashy PDF lead magnetsWhy unsubscribes can actually be a good thingResources:Paul's How to Build your First Welcome Sequence (25% off with Welcome25)Connect with Paul on FacebookConor's Theme Park Happy Hour on Instagram----------------------Ecamm - Your go-to solution for crafting outstanding live shows and podcasts. - Get 15% off your first payment with promo code JEFF15SocialMediaNewsLive.com - Dive into our website for comprehensive episode breakdowns.Youtube.com - Tune in live, chat with us directly, and be part of the conversation. Or, revisit our archive of past broadcasts to stay updated.Facebook - Stream our show live and chat with us in real time. Connect, engage, and be a part of our community.Email - Subscribe and never miss a live show reminder.----------------------JeffSieh.com - Unlock the power of authentic storytelling with me! With over 20 years of marketing experience, I'm here to elevate your brand's narrative in an ever-competitive market. My expertise spans consulting, visual marketing, and
Have you ever opened your inbox and wondered… “Is anyone out there actually reading this?” Or worse: “Am I just sending helpful tips into the void without ever making a sale?” If email marketing feels like a mystery to you, today's coaching session and my FREE minicourse at https://listbuildchallenge.com is about to lift the fog. Andrea Astner, also known as The Productivity Witch, is a coach who helps overwhelmed ADHD solopreneurs find flow and structure in their business in a way that works with their unique brain, not against it. In this coaching session, we're digging into her biggest challenges around email marketing and list-building, including how to attract the right people, create a newsletter that actually converts (without being spammy), and what metrics are really worth tracking when you're building a business with intention. Not sure what to say in your emails, how to balance value with sales, or how to grow an email list that actually leads to paying clients? Click play! And if you want even more help with list building, head to https://listbuildchallenge.com and sign up for my free mini-course that will walk you through how to start, serve, and scale your email list! By this time next year, you could have an email list that's driving sales, creating freedom, and supporting your big dreams. I'll see you there! https://listbuildchallenge.com Goal Digger Facebook Community: https://www.facebook.com/groups/goaldiggerpodcast/ Goal Digger Instagram: https://www.instagram.com/goaldiggerpodcast/ Goal Digger Show Notes: https://jennakutcherblog.com/email-marketing-101-beginner-strategy Thanks to our Goal Digger Sponsors: Sign up for your $1/month Shopify trial period at http://shopify.com/goaldigger. Find a co-host today at http://airbnb.com/host. Start your risk-free Greenlight trial today at http://greenlight.com/goaldigger! Save 30% on Bitdefender Ultimate Small Business Security at https://bitdefender.com/goaldigger and keep your business protected. Get 20% off our $25.00 Working Genius assessment at https://workinggenius.com with promo code GOALDIGGER. Reach the right professionals with LinkedIn Ads, used by over a billion professionals worldwide. Get your $100 credit at https://www.linkedin.com/goal!
To get more information about booking a consulting day with Vince, please do one of the following:Send a direct email to Vince to bypass his sales team: vince@gabrielefitness.comClick the link below and fill out the form:https://coaching.vincegabriele.com/ Podcast SummaryIn episode three of the Long Island Gym Tour, Vince visits longtime SPF Mastermind member Jonathan Sodo of Empowered Training. Over lunch, they dive deep into financial discipline, business focus, and practical marketing strategies. Vince emphasizes the importance of knowing your numbers—especially profit and loss statements—before chasing new revenue streams. He challenges Jonathan to focus solely on hitting a specific member goal before launching new offerings like a nutrition program. They also explore maximizing existing marketing wins through the “More, Better, New” method, tapping into local proximity opportunities (like residents living directly above the gym), and leveraging holidays or events to create irresistible offers. Packed with tactical advice and real-world examples, this episode is a playbook for growth without distraction. Top 5 PointsKnow Your Numbers – Review profit and loss statements monthly, understand key expense categories, and track profitability to guide business decisions.Focus Before Diversifying – Hit a critical member or revenue benchmark before introducing new services to avoid diluting your core offering.More, Better, New Marketing – Double down on strategies already producing results, improve their quality, and only then add new methods.Leverage Proximity – Target nearby residents or businesses with special events, trials, and workshops to capture easy, high-retention clients.Make More Offers – Use holidays, appreciation events, and seasonal themes as excuses to run special promotions, generating more leads and sales. To get more information about booking a consulting day with Vince, please do one of the following:Send a direct email to Vince to bypass his sales team: vince@gabrielefitness.comClick the link below and fill out the form:https://coaching.vincegabriele.com/ If you're a gym owner seeking answers on how you can grow your gym, make more money, and have more freedom to do what you love, visit www.vincegabriele.com or book a call by CLICKING HERE!
Summer productivity got you feeling like you're running on dial-up internet? Same, girl, same.I had this brilliant idea to squeeze in a "CEO check-in week" mid-summer between family trips. Spoiler alert: trying to fire up your work brain in July after weeks of living in your swimsuit is like asking your laptop to function underwater. My brain is straight-up buffering, and honestly, opening my inbox feels like a personal attack.But here's the plot twist—while I'm over here feeling like I can barely string together a coherent email, my business just casually dropped over $74K in revenue this month. No launches, no campaigns, barely a whisper on social media. Just my evergreen systems doing their thing in the background like the absolute queens they are.This episode is part vent session, part pep talk, and all about why building those automated systems early in your business is the smartest thing you'll ever do. I'm pulling back the curtain on three massive behind-the-scenes projects I'm tackling right now (website overhaul, email platform migration, and landing page cleanup), plus sharing why I'm never doing a mid-summer work check-in again.If you're feeling meh about productivity right now, this one's for you. Sometimes the best thing you can do for your business is give yourself permission to rest and let your systems carry the load.What You'll Learn:Why mid-summer productivity breaks might be sabotaging your flow (and what to do instead)The exact revenue my evergreen funnels generated during my low-energy monthThree major behind-the-scenes projects happening in my business right nowHow to build systems that support you when your creativity is playing hide-and-seekThree practical steps to automate your business (that you can tackle when your brain comes back online)Why beating yourself up about summer slumps only makes things worseResources Mentioned in this Episode:Tonic Website Themes: https://tonicsiteshop.com/ Rebel and RISE (Katie's ShowIt services): https://rebelandrise.coKit Email Marketing: https://gemmabonhamcarter.com/kit Your Next Steps:Work with Me: https://www.gemmabonhamcarter.com/programsWhat I Use to Run My 7-Figure Business: https://gemmabonhamcarter.com/toolsConnect on Social: https://www.instagram.com/gemma.bonhamcarter Support the show
How Do I Know If My Website Is Penalized by Google? Website Health & Technical SEO Masterclass with SEO Expert, Favour Obasi-ike, MBA, MS | Get exclusive SEO newsletters in your inbox.This extensive SEO audio provides an in-depth discussion on technical SEO and how businesses can identify and address Google penalties impacting their websites. Favour uses analogies like a car's engine or a leaking roof to explain complex concepts, emphasizing that a penalty often signals a need for correction and improvement, not failure. Key areas covered include website structure, content quality (thin vs. thick content), proper use of tags and categories, image optimization, video embedding, and leveraging Google Search Console for diagnostics. The conversation also touches on the distinction between manual and algorithmic penalties and offers practical advice, such as using search operators, to check website visibility and performance.Frequently Asked Questions1. How can I tell if Google has penalized my website, and what does it mean?Google penalizes websites when they violate webmaster guidelines, often due to issues with content quality, relevance, or technical structure. A penalty means your site's search ranking is negatively affected, leading to reduced visibility and traffic. While a penalty might seem negative, it's actually an opportunity for correction and improvement, indicating that your site is at least visible enough for Google to notice. You might receive email notifications from Google, or you can check your Google Search Console for specific error messages and performance insights.2. What are the two main types of Google penalties, and how do they differ?There are two primary types of Google penalties:Manual Penalty: This occurs when a human reviewer from Google's web spam team flags your website for violating guidelines, often due to manipulative practices like spammy or hidden links ("black hat SEO"). These are rare but indicate a severe violation.Algorithmic Penalty: This is far more common and happens automatically due to issues detected by Google's algorithms. Reasons can include outdated or "thin" content, low quality or irrelevant information, generic AI-generated content, unnatural links, or regurgitated content. These penalties lead to automatic demotion or removal from search results.3. How does "thin content" contribute to Google penalties, and what makes content "thick"?"Thin content" refers to web pages that lack depth, context, or comprehensive information on a given topic. It's often characterized by a low word count, insufficient detail, and a lack of supporting elements. Google measures articles by reading time, word count, and character count. If your content is significantly shorter than the industry average for a similar topic (e.g., 300 words vs. 3,000 words), it's considered thin and unlikely to outrank competitors."Thick content," conversely, is rich in information and provides a thorough exploration of a topic. To create thick content, you should:Expand on topics: Go beyond basic definitions, offering more context and depth.Include various elements: Incorporate images (optimized for size), embedded videos (not uploaded), audio clips, statistics, examples, comparison charts, quotes, listicles, proper formatting (headings, links), and frequently asked questions (FAQs).Answer user intent: Ensure your content directly addresses the questions and needs of your target audience.4. Why is connecting my website to Google Search Console crucial for identifying and resolving penalties?Google Search Console (GSC) is the primary tool Google provides for website owners to monitor their site's performance in search results and identify issues. Connecting your website to GSC is the first essential step because it allows Google to communicate error messages and indexing problems directly to you. Within GSC, you can view performance insights, check the "Pages" section under "Indexing" to see which pages are known, submitted, or unsubmitted, and understand why certain pages might not be indexed. This diagnostic information is vital for understanding the root causes of any penalties and guiding your corrective actions.5. What are common technical SEO issues that can lead to Google penalties, beyond content quality?Technical SEO issues relate to the structural and operational aspects of your website that affect how search engines crawl and index it. Common problems include:Website size and image optimization: Large file sizes, especially for images and uploaded videos, can slow down your website, leading to a poor user experience and penalties. Use compression tools (e.g., compressor.io) for images and embed videos instead of uploading them.Broken or inaccessible links: Ensure all links within your sitemap and across your site are functional and lead to valid destinations.Incorrect robots.txt or "no index" tags: The robots.txt file and "no index" meta tags tell search engine robots which pages to crawl or not to crawl. Accidentally blocking important pages (a common default issue with platforms like Wix for blog tags) can prevent Google from indexing your content.Outdated website structure: An inefficient or poorly organized website structure can hinder crawlability and overall performance.Slow loading times: Directly linked to website size and optimization, slow loading speeds can negatively impact user experience and search rankings.6. What's the recommended first step for a business owner who suspects their website is penalized by Google?The immediate first step is to connect your website to Google Search Console (GSC) if you haven't already.Go to google.com and search for "Google Search Console."Click on the official Google Search Console Tools link.Click "Start Now."If your site isn't connected, GSC will provide a unique verification code (often a TXT record).Go to your domain name server (DNS) settings within your website hosting provider's control panel.Add the provided TXT record to your DNS settings.Return to GSC and click "Verify."A green bar indicates successful connection. Once connected, GSC will begin providing insights into your site's performance, indexing status, and any specific error messages or penalty notifications, allowing you to diagnose and address issues effectively.Digital Marketing SEO Resources:>> Join our exclusive SEO Marketing community>> SEO Optimization Blogs>> Book Complimentary SEO Discovery Call>> Subscribe to We Don't PLAY PodcastBrands We Love and SupportLoving Me Beauty | Buy Vegan-based Luxury ProductsUnlock your future in real estate—get certified in Ghana today!See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
What's the Fastest Way to Get Webpages Indexed (Technical SEO) by Search Engines? with SEO Expert, Favour Obasi-ike, MBA, MS | Get exclusive SEO newsletters in your inbox.This episode focuses on search engine optimization (SEO) and the fastest ways to get indexed by search engines, extending beyond just Google to include other platforms and AI-powered large language models (LLMs) like ChatGPT emphasizing that building trust with search engine algorithms is paramount, achieved through consistent content creation, linking strategies (backlinks), and connecting websites via tools like Google Search Console. Favour highlights the importance of updating existing content and addressing user queries to improve visibility across various search and AI platforms, ultimately advocating for a strategic and patient approach to online presence rather than solely focusing on a single ranking metric.AD BREAK: Get 20% off your first booking & be the first to know about our new arrivals, spa deals, and events with Somatic MassageFrequently Asked Questions about Search Engine Indexing and Online PresenceWhat is the fastest way to get indexed by search engines?The fastest way to get indexed by search engines is by building trust and establishing connections. This means having conversations around the questions people are asking and providing answers in the form of website links. These links should then be shared on other reputable websites to create backlinks, which signal to search engines that your website has authority. It's not just about creating a lot of content, but about creating relevant, high-quality content that answers user queries and is linked to by trusted sources.Why isn't my website ranking on search engines?There are several reasons why your website might not be ranking. Common issues include not having your website manually indexed or automatically discovered by search engines, or not being connected to Google Search Console. Additionally, your content might not be seen if it's not frequently updated, as AI servers and search engines prioritize recently modified content. A lack of engagement and underutilization of your website compared to time spent on social media can also hinder its visibility. Essentially, if search engines aren't "seeing" your content, they can't recommend it.How long does it take for SEO efforts to show results?Ranking SEO web pages on Google and other search engines takes time and consistency. While immediate indexing can occur within hours or days for consistent posters, significant milestones, such as receiving your first 10 clicks, can take around six months, even with hundreds of articles. The key is consistent effort, building trust with algorithms, and maintaining an active online presence. The compound effect of consistent content creation can lead to substantial impressions over time.How does trust factor into search engine ranking?Trust is paramount for search engine ranking. Just as in human relationships, search engines, particularly Google, rely on trust to refer content. This trust is established when other third-party websites, which Google already trusts, link to your website, thereby vouching for your site's authority. These "off-page SEO referring domains" (like links on Reddit, Trustpilot, LinkedIn, Pinterest) may have varying impact, but they contribute to your credibility and signal to search engines that your content is valuable and reliable.Is traditional SEO still relevant with the rise of AI and Large Language Models (LLMs) like ChatGPT?Yes, traditional SEO is still very relevant and, in fact, synergistic with AI and LLMs. While AI provides generative answers, it often sources its information from traditional search engines like Google. Therefore, optimizing your content for Google through good SEO practices (like answering frequently asked questions, using appropriate keywords, and having a well-structured site map) directly contributes to your brand being cited and mentioned in AI-generated responses. AI and SEO are not competing but are interdependent, with AI leveraging the foundation built by strong SEO.How can I optimize my content for AI search engines?To optimize for AI search engines, focus on providing succinct, evidence-based answers to specific, question-based headings, similar to "People Also Ask" sections on Google. Ensure your content is frequently updated ("last modified" date is recent) as AI prioritizes fresh information. AI servers are looking for up-to-date, relevant context. By consistently creating and updating content that answers user queries and by connecting your website to search engines via tools like Google Search Console, you increase the likelihood of being sourced and mentioned by AI.What is the significance of a "sitemap" and "DNS" in getting indexed?A sitemap acts as a map of your website, providing search engines with a structured list of all your pages, products, and blogs. Submitting an updated sitemap is crucial for search engines to crawl and understand your site's content. DNS (Domain Name Server) is like your unique digital DNA for your website, confirming your ownership of the domain. Connecting your DNS record with a unique identification number (like a TXT record from Google Search Console) gives search engines access to your site's architecture, allowing them to effectively read and index your content.What is the difference between manual and auto-indexing, and how do they impact visibility?Manual indexing involves actively submitting your website or specific pages to search engines (e.g., through Google Search Console) to ensure they are discovered. Auto-indexing refers to the automatic discovery and crawling of your site by search engines over time due to consistent activity and established trust. While manual indexing provides an initial push, consistent content creation and updates increase your "crawl budget," leading to higher priority and more frequent auto-indexing. Both are important; consistent manual effort eventually leads to more efficient auto-indexing and better long-term visibility.Digital Marketing Resources:>> Join our exclusive SEO Marketing community>> SEO Optimization Blogs>> Book Complimentary SEO Discovery Call>> Subscribe to We Don't PLAY PodcastBrands We Love and SupportLoving Me Beauty | Buy Vegan-based Luxury ProductsUnlock your future in real estate—get certified in Ghana today!See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Why Are My Digital Marketing SEO Efforts Not Working? with SEO Expert, Favour Obasi-ike, MBA, MS | Get exclusive SEO newsletters in your inbox.This Clubhouse session features offering advice on Search Engine Optimization (SEO), particularly for small businesses. Favour explains that effective SEO involves consistent effort and strategy, likening it to a conversation where businesses answer frequently asked questions.He suggests creating diverse content formats, like long-form "pillar" blog posts supported by shorter "cluster" content, and emphasize the importance of localizing content for brick-and-mortar businesses.The discussion also touches upon tools like Semrush and Ahrefs for SEO analysis, while advocating for a "mindset, skillset, toolset" approach to digital marketing, stressing that understanding fundamental principles and consistent application are more crucial than expensive tools alone.Favour illustrates concepts with real-world examples and interactive exercises, encouraging listeners to apply the strategies themselves to improve their online presence and drive organic traffic.AD BREAK: Get 20% off your first booking & be the first to know about our new arrivals, spa deals, and events with Somatic MassageFrequently Asked Questions1. Why aren't my SEO efforts working, and what's the fundamental issue?SEO efforts often fall short due to a lack of consistent strategy and the failure to address user intent directly. The core problem is not "showing up for a term" because the relevant link or content isn't "activated." This means your content isn't directly answering the questions people are frequently asking online or isn't positioned to be easily seen by search engines. Expecting different results from repeating the same ineffective actions is likened to "insanity." Effective SEO, at its heart, is a conversation where your content provides clear, direct, and valuable answers to user queries, similar to how a meaningful conversation builds understanding and leads to further engagement.2. How can I effectively create content for SEO in 2025?The primary goal for content creation in 2025 is to answer frequently asked questions online and establish yourself as the authoritative "person of interest" providing those answers. This transforms SEO into a conversation. To achieve this, focus on creating content that directly addresses user queries. For instance, if the most searched question of 2024 was "What time is it?", then providing a direct answer makes you the "respondent to the answer." This content can be distributed through various formats, with podcast episodes and blogs being the fastest ways to publish. Consistency is key, with a suggested minimum of 10 minutes to 10 hours per week dedicated to content creation.3. What is the "pillar and cluster" content strategy, and how does it improve SEO?The "pillar and cluster" strategy involves creating a comprehensive "long-form" piece of content (the pillar) that covers a broad topic in depth, acting as a foundational resource. This pillar can include comparisons, statistics, infographics, videos, listicles, charts, and FAQs. Subsequently, you create "mid-form" and "short-form" content pieces (the clusters) that delve into more specific sub-topics or variations derived from the pillar. These clusters link back to the main pillar, creating a strong internal linking structure. This method allows you to cover a topic from multiple dimensions, compound your SEO interest, and establish semantic connections across your website. Each published blog can generate numerous new "keywords" or "seeds," further expanding your content ecosystem.4. How does updating old content contribute to better SEO, and what is a "last modified page"?Regularly updating old content is a powerful SEO tactic. When you update an existing article, especially with current information (e.g., changing "2025" to "2026"), it signals to search engines that your content is fresh and relevant. This updated page becomes a "last modified page," which AI algorithms prioritize and pick up more readily from the internet. The concept is that an active website with recently updated content is more likely to rank higher. By updating older posts and linking them to newer ones, you create a dynamic "spiderweb" of content, ensuring your website always appears "on" and active, leading to improved rankings and longevity.5. Are SEO tools like Semrush and Ahrefs crucial for a comprehensive hyperlocal SEO strategy, and are there free alternatives?While tools like Semrush and Ahrefs are excellent for comprehensive analysis, especially for hyperlocal strategies (e.g., checking Name, Address, Phone number consistency across directories), they are not strictly necessary to get started or achieve results. These tools can be expensive, and it might be more cost-effective to hire a professional or agency if you're not committed to learning and consistently using them yourself.For free alternatives and effective strategies, Google itself is your "best friend." You can use Google Search Console to identify search phrases and even leverage specific "search operators" (like blog/ [keyword]) to discover articles people are already finding. This allows you to identify topics and competitors for which you need to create your own content. Ensuring consistent "Name, Address, Phone number" (NAP) information across all online directories (Yellow Pages, Yelp, Google Business Profile, etc.) is crucial for local businesses, as inconsistencies can raise "red flags" with Google.6. How does consistency in business information and brand identity impact SEO?Consistency in business information and brand identity is paramount for SEO and overall online visibility. Just as a credit report requires matching details, search engines, particularly Google, look for consistent "Name, Address, Phone number" (NAP) across all online directories and platforms (social media, review sites, business listings). Inconsistencies or typos can confuse search engines, making it difficult for them to verify your business's legitimacy and location, leading to poor ranking.Beyond NAP, consistently presenting your brand name, author name for content, and overall messaging ensures that people recognize and trust your presence. This consistent "showing up with the same name" builds familiarity and reinforces your authority in your niche, proving to search engines and users that your brand is reliable and relevant.7. How does the "mindset, skillset, toolset" framework apply to successful SEO efforts?Successful SEO, like any business endeavor, operates within a "mindset, skillset, toolset" framework.Mindset: This refers to your approach and intention. It's about being proactive, understanding why your efforts might not be working, and being open to learning and adapting. It's about having the commitment to consistent action rather than expecting overnight results.Skillset: This is the knowledge and ability to execute SEO strategies. This includes knowing how to research keywords, create content, optimize pages, and analyze data. While tools can assist, the underlying skill to interpret and act on information is crucial.Toolset: These are the actual resources you use, whether paid SEO tools like Semrush, free Google tools like Search Console, or even basic search operators. The effectiveness of your tools depends on your skillset and mindset; a great tool is useless without the knowledge and consistent effort to wield it properly.Consistent "reps" across these three sets are essential for continuous improvement and achieving tangible SEO results.Digital Marketing Resources:>> Join our exclusive SEO Marketing community>> SEO Optimization Blogs>> Book Complimentary SEO Discovery Call>> Subscribe to We Don't PLAY PodcastBrands We Love and SupportLoving Me Beauty | Buy Vegan-based Luxury ProductsUnlock your future in real estate—get certified in Ghana today!See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
El copywriting es el arte de escribir para persuadir.Está en los emails que abres, en los anuncios que te atrapan, en los textos que te hacen decir “esto es para mí”. Pero… ¿se puede vender sin manipular? ¿Se puede escribir cada día sin sonar vacío?Hoy converso con Miguel Vázquez, copywriter y autor de El Tao del Email Marketing, para entender cómo usar las palabras no solo para vender, sino para crear conexión real con tu audiencia. Hablamos del equilibrio entre estrategia y autenticidad, del ego y el storytelling, del email diario y del silencio necesario para escribir con intención.Si tienes una idea, un producto o una historia que vale la pena compartir… este episodio es para ti.Únete a los emails de Miguel en este link: https://tinyurl.com/4n7zb6nkÚnete a mi newsletter en: https://www.cafedelexito.onlineDescarga la versión gratis de prueba de Wondershare Filmora aquí: https://bit.ly/Filmora-LasTresPrincipales
How Long Does It Take to Rank SEO Webpages on Google & AI? with SEO Expert, Favour Obasi-ike, MBA, MSThe We Don't PLAY podcast host discusses how long it takes for SEO web pages to rank on Google and AI search engines, emphasizing that there's no single answer, ranging from days to months or even years depending on website history and consistent updates. I highlight the importance of submitting websites to Google Search Console, understanding domain and hosting, and strategically creating content that answers questions. They differentiate between Google's organic impressions and AI's "earned SEO"or earned impressions, underscoring that being visible on Google is a prerequisite for AI search visibility. The discussion also touches on content velocity, the value of a consistent online presence, and how to use tools and strategies to improve search engine optimization for both traditional and AI-driven searches.FAQs about this episode1. How long does it typically take for a new webpage to rank on Google and AI search engines?For a brand new website or webpage, it generally takes around 3 to 6 months to start ranking significantly on Google and AI search engines. For an existing website or webpage, it can take days to weeks to significantly show up on Google and AI search engines. However, the speaker highlights a case where an article ranked in just two days. This rapid ranking is attributed to the website's existing credibility, similar to having a good credit score with a bank. Google and AI prioritize established entities. For entirely new content, especially if it's the first time a link has surfaced on the internet, it can even rank within 24 hours. The key takeaway is that it's a marathon, not a sprint, and consistent effort is crucial for long-term gains.2. What are the foundational steps to ensure a website can even appear on Google and AI search results?Before any SEO efforts can be effective, your website needs to be visible to search engines. The first crucial step is to have a website that Google can "see." This involves submitting your website to Google Search Console, which acts as Google's internet service provider for your site. Without this submission, your website isn't connected to Google's internet, making it invisible to their indexing systems. Think of it like a book not being in a library's inventory; it can't be found. Additionally, your website needs proper hosting (e.g., WordPress, Hostinger, GoDaddy), as a domain alone isn't enough to make it a functional, searchable website.3. How do traditional SEO and AI search results differ, and what does "earned SEO" mean in this context?The speaker distinguishes between traditional SEO and AI searches by introducing the concept of "earned SEO." Traditional SEO focuses on organic impressions, where your content naturally ranks based on relevance and quality. AI searches, on the other hand, are described as "earned impressions." This means that AI platforms like ChatGPT, Perplexity, and Grok look for the top results already showing up on Google. Therefore, if your website isn't ranking organically on Google in the first place, it's impossible for it to show up in AI search results. "Earned SEO" suggests that your presence and visibility on AI platforms are a consequence of having already "earned" strong organic rankings on traditional search engines. AI searches also have a shorter, often 24-hour, countdown timer for relevance, emphasizing rapid content updates and a broad presence across different platforms.4. Why is consistent content updating and strategy crucial for long-term SEO success?SEO is not a one-time fix; it requires continuous effort. Google (and now AI) periodically "deletes" or de-prioritizes old, irrelevant content from its servers if it's not updated. The concept of "tokenization" refers to the duplicate copy of your webpage that Google remembers, and if this isn't refreshed, your content will lose visibility. Therefore, consistently updating existing articles (even minor edits) and publishing new content with a clear strategy and plan are vital. This continuous effort creates a "spiderweb" of interconnected content, signaling to search engines that your website is active, relevant, and authoritative.5. What role does "content velocity" play in effective marketing and SEO?Content velocity refers to how quickly you can create and distribute relevant content across various platforms. Beyond just quality (answering questions and providing value), the speed at which you produce and share content significantly impacts your reach and ranking potential. Distributing content on platforms like Facebook, Pinterest, Clubhouse, LinkedIn, and various podcast directories (Apple Podcast, Spotify, Amazon Music) creates numerous backlinks and brand mentions. This widespread presence, coupled with consistent new content, signals authority and relevance to search engines, leading to increased visibility and better ranking opportunities over time.6. How can businesses leverage diverse online platforms to enhance their search engine visibility?Businesses should aim for a multi-platform strategy to maximize their visibility. This includes having a robust website, a consistent podcast presence across various directories (Apple, Spotify, Amazon), an active social media presence (Facebook, LinkedIn, Pinterest, TikTok), and engaging email marketing. Each of these platforms, when properly optimized with relevant content and clear calls to action (like linking back to your website), contributes to a stronger online footprint. For example, a podcast episode appearing on 10 different directories means 10 backlinks to your website, significantly boosting its authority and discoverability. The more widely your brand is mentioned and linked, the more search engines trust and prioritize your content.7. What are "commercial blogs" and why are they becoming increasingly important in the age of AI-powered search?Commercial blogs are informational content designed to answer specific user queries that have a commercial intent, even if indirectly. The speaker emphasizes that while general informational questions like "What time is it?" are common, the trend is moving towards more specific queries, often posed to AI assistants or search engines, that imply a need for a product or service ("What are the best shoes to get in this store?"). If your business isn't creating content that directly or indirectly answers these commercially oriented questions, you risk being "off the radar." The goal is to create content that not only provides value but also subtly guides users towards your offerings, making your website a source for solutions that lead to conversions.8. What does "your voice is your invoice" mean in the context of online presence and business growth?"Your voice is your invoice" encapsulates the idea that actively putting out your expertise and value in the online sphere directly leads to financial reward. This "voice" isn't just speaking aloud; it includes all forms of content creation: social media posts, website content, emails, and participation in online discussions (like speaking on Clubhouse stages). By consistently providing value and answering questions through your content, you gain recognition, establish authority, and attract your ideal audience. The more you "speak up" and share your knowledge, the more you get "paid" in terms of leads, clients, and revenue. It also serves to repel those who are not a good fit, allowing you to focus your efforts on genuine opportunities.Digital Marketing Resources:>> Join our exclusive SEO Marketing community>> SEO Optimization Blogs>> Book Complimentary SEO Discovery Call>> Subscribe to We Don't PLAY PodcastBrands We Love and SupportLoving Me Beauty | Buy Vegan-based Luxury ProductsUnlock your future in real estate—get certified in Ghana today!See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
The Smart Passive Income Online Business and Blogging Podcast
#882 If you're not paying attention to how YouTube is changing, you should be! Today, I'll share the three algorithm triggers that can make all the difference for your brand in 2025. Many creators aren't taking advantage of these recent updates, so this is your chance to stand out! I've built three successful YouTube channels, so these strategies are tried and true. I'll walk you through attracting more return viewers, balancing niche and broad content to go viral while creating a loyal audience, leveraging video series and live streams, and more! This episode is not about basics like optimizing your titles and thumbnails, although I also share some key tricks that can help with that. You see, much of what used to work on YouTube won't move the needle for you nowadays. In fact, some old-school tactics might be doing more harm than good. So tune in for my top dos and don'ts right now! Show notes and more at SmartPassiveIncome.com/session882.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
This episode is for every coach, creator, or service provider who's ever felt the pull to evolve—and wondered how to bring your audience (and your marketing) along for the ride.In this powerful conversation, I'm joined by my friend and email strategist Tarzan Kay for an honest and inspiring deep dive into what it means to run a business that reflects your values, your voice, and your current season of life.While Tarzan is best known for teaching ethical, high-converting email marketing strategies, what makes her such a powerful leader and teacher is her willingness to share the real behind-the-scenes of what it takes to stay in alignment while growing a profitable business. We talk about what it looks like to move through grief, let go of old business identities, and come back to your creativity and aliveness—on your own terms.This is a conversation about marketing with integrity, rebuilding from the heart, and redefining leadership in an online business landscape that often prioritizes performance over truth.We talk about honoring your lineage, acknowledging your teachers, and weaving cultural awareness into your brand and content. We explore the shift from old models of leadership—the “guru on the pedestal” approach—to community-based, co-creative models of service that feel more inclusive, sustainable, and human.We dive into: ✨ Why being fully yourself in your content is the real marketing strategy ✨ What happens when you start to outgrow your niche, your audience, or your identity ✨ The difference between scaling and deepening—and how to know what season you're in ✨ The power of consent-based marketing (and why it goes way beyond lead magnets) ✨ Why unsubscribes are a sign of alignment, not rejection ✨ The emotional and strategic layers of email marketing and community building ✨ How to develop your own unique framework that reflects your values and lived experience ✨ The connection between grief, clarity, and spiritual leadership ✨ Trust, self-trust, and the human element in coaching and communicationWe also talk about the joy of creating from a place of wholeness, the role of support in your growth, and how reconnecting with creativity—whether through content, conversation, or song—can be a form of healing and power.Whether you're rethinking your messaging, rebuilding your business, or just trying to be braver and bolder in how you show up online, this episode will meet you where you are.Not sure what emails to send to your brand-new subscribers? Get Tarzan's welcome sequence copy kit that turns freebie-hunters and lurkers into long-term subscribers and repeat customers.Want to connect further with Tarzan? You can find her on LinkedIn.Get Full Show Notes, Event Sign Ups and More Information Here:http://www.staceybrassrussell.com/podcast
Why Isn't My Website Ranking on Google or AI SEO Brand Mentions? with SEO Expert, Favour Obasi-ike, MBA, MS
Shopify Masters | The ecommerce business and marketing podcast for ambitious entrepreneurs
Three Ships grew from $4,000 to $1M revenue in four years. Learn how the founders used retail partnerships, rebranding, and funding tactics to grow a beauty brand in a saturated market.For more on Three Ships and show notes click here. Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.
In this episode of the Coaches Compass, Mike explains the process for generating unlimited leads in your coaching business. More importantly, he explains how to make sure those leads are qualified and are the type of clients you want to work with. If you need help scaling your business, start your 7-day free trial for The Collective.------------------------------------------------Click here to apply for coaching!For some amazing resources and to be a part of a badass community, join our FB group HEREThe personality assessment is now available online! Click here to take the assessment and find out what your personality tells us about the way you should be training and eating.Take the assessment here!To learn more about Neurotyping, visit www.neurotypetraining.comFollow Mike on IG at @coach_mike_millner
The Smart Passive Income Online Business and Blogging Podcast
#881 What's stopping you from building your dream life? Often, it's something more subtle than obstacles you can't overcome. The thing that's holding you back is likely a clear path to a lesser goal! So, how do you set your sights on "impossible" achievements for next-level business growth? I'm joined by Dr. Benjamin Hardy, co-author of the incredible 10x Is Easier Than 2x, for today's episode. In this chat, we dive deep into building a massive brand using lessons from Dr. Hardy's new book, The Science of Scaling. This session is a total game-changer. You'll learn why thinking big can make it easier to grow your business, how compressing your timeline forces better action, and why you should say no to more opportunities. Much of what we discuss today may seem counterintuitive, but listen in to find out why rewiring your mindset is the key to unlocking new growth!See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.