Podcasts about Email marketing

AL #013 Building and maintaining an engaged community doesn't have to be complicated. In fact, you don't need to do much to get the ball rolling with your people. If you've been overthinking how to connect with your audience, listen in on this AskLiz session for two easy tricks that work wonders! Today, I'm replying to Anita Sandoval, who needs simple and repeatable tactics to stay focused and move the needle for her brand. The first strategy I share is to ask simple yes-or-no questions in your emails or social posts to activate your readers. This is a surprising way to get in-depth replies! I also dive into an easy way to get more mileage out of your newsletters. Creating audio or video versions of your emails can help your audience see and hear you, building trust faster! Tune in to find out why and how these tactics work, and don't forget to send in your questions at SpeakPipe.com/LizWilcox! Show notes and more at SmartPassiveIncome.com/al013.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Paul Vinger calls it "the unbearable awkwardness of marketing." He's an in-person guy - he connects easily face to face - but online, reaching out cold to total strangers still feels off. His question for Marc: where are the signposts that tell you you're going in the right direction, and what are the potholes to steer away from? In this Summer Series episode, Marc breaks down why the awkwardness is usually a signal - not a flaw in your approach, but a clue that something in your chain needs attention. They cover why targeting the right people removes most of the awkwardness before you even write a word, why personalization isn't about knowing deep intimate secrets - it's about showing you did five minutes of homework, and why the copy-paste test is the fastest way to know if your email is actually personal. Marc also gets into the confidence factor - how your internal narrative about your own demos and abilities shows up in your marketing whether you realize it or not, and why the voice actors who send the most emails are usually the ones who feel best about what they're offering. Plus: what it looks like when you flip the script on negative responses, why one angry reply from a hundred emails shouldn't change your strategy, and why the awkwardness tends to disappear when you genuinely believe you can solve someone's problem. If marketing feels awkward, that's information. Here's what to do with it. CONNECT WITH PAUL VINGER

Don't buy into the myth that you need a massive audience to start earning revenue through sponsorships! With brands willing to pay a premium for targeted reach, your niche following could be a big asset! But you can't just wait for offers to come your way. The truth is you're unlikely to be discovered without taking action and actively pursuing the right deals! You can start by listening in on today's incredible interview with the absolute brand partnership master, Justin Moore! From timeless tactics to strategies getting huge results in 2026, this session has it all! So how do you get your foot in the door with the companies you love and would actually want to support? Join us for this episode to access Justin's insights on landing long-term deals like a pro! Show notes and more at SmartPassiveIncome.com/session944.This episode was sponsored by Coveron. One scam can cost you everything. Protect yourself now. The first 100 users get 20% off with code smart20 at Coveron.com/smart20.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In dieser Folge des Onlineshop Geflüster Podcasts geht es um einen Margenkiller, den die meisten Shopbetreiber komplett übersehen: Rabatte und Discounts. Die Marge im E-Commerce ist ohnehin schmal. 10 bis 20 Prozent Profit sind für einen soliden, wachsenden Shop schon gut, viele liegen dauerhaft bei 5 Prozent. Das heißt, jeder einzelne Prozentpunkt, den du irgendwo rausholst, hat einen riesigen Impact auf den Profit. Und genau da versteckt sich das Problem: die Discountquote. Die meisten Shops wissen gar nicht, wie viel Prozent ihres Umsatzes durch Rabatte verloren geht. 15 bis 20 Prozent sind keine Seltenheit, und das geht direkt von der Top Line runter. Wer stattdessen auf 5 bis 10 Prozent kommt, holt am Ende zweistellige Profitmarge raus. Ich hab genug Shops gesehen, die auf plusminus null liefen und nach dem Rabatt-Stopp plötzlich 10 bis 15 Prozent profitabel waren, ohne dass die Kunden deswegen weniger gekauft haben. Auch nicht, obwohl die Konkurrenz weiter Rabatte gab und die Kunden jahrelang darauf trainiert waren. Du erfährst, warum du deine Discountquote überhaupt erst mal kennen musst, bevor du irgendwas optimierst, warum ein paar Prozentpunkte Rabatt am Ende die Hälfte deines Profits kosten können, und warum die typischen Ausreden (unsere Kunden sind daran gewöhnt, die anderen machen das doch auch) in der Praxis oft nicht stimmen. Viel Spaß beim Anhören! Dein Berend. __________ Mache den ersten Schritt und buche dir eine kostenlose SHOPANALYSE: https://www.berend-heins.de/termin __________

AL #012 Building on-camera confidence and the consistency to post daily is like having a superpower. And that's exactly where many of our short-form video challenge participants are at right now! But what if you've built up a solid posting streak and still haven't gone viral? Do you double down and hope for the best or switch tactics? If this sounds like what you're going through, listen in on this AskLiz session! Today, I'm helping Brandon from Goodbye TOO Good Guy figure out what to do next. And first, I want you and Brandon to stop relying on going viral. For most of us, it'll never happen. But that doesn't mean we can't still build hugely successful businesses! If you tune in, you'll hear my advice for how to create content fast and pair it with other growth opportunities to level up your brand. All this without waiting for algorithm magic to happen! Show notes and more at SmartPassiveIncome.com/al012. And send in your online business questions at SpeakPipe.com/LizWilcox to be featured on the show!See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

If your best content is text-based, readers love Substack nowadays! It's essentially the modern-day blogging platform. And while we don't mention Substack much on the show, they have many great features to help you build your audience.That's why we're kicking off day three of our very first virtual audio summit with a chat on Substack recommendations. Our speaker, Airial Re'Nal, shares how she taps into the platform for daily growth and pairs it with Kit for next-level list building!So listen in to hear more from Airial, and visit YourTechAngel.com/operation-black-friday-readiness/ for her awesome free resource!Also, if you need a group of business peers to team up with and take action, List Building Live listeners get 50% off the SPI Community for life! Join us at SmartPassiveIncome.com/listlive using the code 26LIST to jump on this special offer!Show notes and more at SmartPassiveIncome.com/LBL-Airial-Renal.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

If you're not using Facebook lead ads to grow your email list, you're missing out!Like we've said before, day three of our List Building Live summit is one awesome session after another. This one, featuring Adrienne Farrow, will loop you in on a tactic that isn't discussed often enough! With all the ad options available from Meta, no one can blame online entrepreneurs for overlooking some truly useful features.Adrienne shares her exact strategy for acquiring new leads with highly targeted freebies. She also reveals how she funnels new subscribers into a Facebook Group to take everything to the next level!Listen in for more from Adrienne, and visit AdrienneFarrow.Kit.com/googledriveresetkit for her Google Drive Reset Kit!Also, if you need a group of business peers to team up with and take action, List Building Live listeners get 50% off the SPI Community for life! Join us at SmartPassiveIncome.com/listlive using the code 26LIST to jump on this special offer!Show notes and more at SmartPassiveIncome.com/LBL-Adrienne-Farrow.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

The internet gods don't like posting and ghosting. If you email a cold list, they get ticked off. That's because they like you to be consistent, and they like people opening your emails!But what happens if you go into a literal coma, like our next List Building Live speaker? How do you restart your list after disappearing for a while? It's all about the work you do before you send out your revamped welcome sequences!Kat Sturtz shares exactly how you can appease the internet gods. Tune in because it's not about scalability, at first. Your comeback is all about reaching out to one person at a time!Listen in for more from Kat, and visit RockingYourPath.com/stress-free-networking for her 5 Steps to Stress-Free Networking resource!Also, if you need a group of business peers to team up with and take action, List Building Live listeners get 50% off the SPI Community for life! Join us at SmartPassiveIncome.com/listlive using the code 26LIST to jump on this special offer!Show notes and more at SmartPassiveIncome.com/LBL-Kat-Sturtz.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Everyone always talks about joining creator bundles to grow your email list. Even on the SPI Podcast, we've been discussing this a lot lately. But how do you find good bundles to join? How do you partner up with creators that are the right fit for your brand?Hint: this session will probably get you to log back into your old Facebook account again!Our List Building Live speaker, Courtney Vickery, shares her best tips for bundle collabs. From joining to hosting, Courtney has you covered today!Listen in for more, and visit DecletDesignsGoodies.com/tech-stack for her awesome free resource!Also, if you need a group of business peers to team up with and take action, List Building Live listeners get 50% off the SPI Community for life! Join us at SmartPassiveIncome.com/listlive using the code 26LIST to jump on this special offer!Show notes and more at SmartPassiveIncome.com/LBL-Courtney-Vickery.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Day three of our very first virtual audio summit, List Building Live, is one awesome session after another. This one, featuring Lorraine Lane, is no exception!That's because she shares something we all need to be reminded of: in-person is just better. Especially when it comes to building relationships and networking, you can't beat being in the same room with your top people!Listen in to hear more from Lorraine, and visit My.LaneBC.com/get-clients to build a stand-out brand!Also, if you need a group of business peers to team up with and take action, List Building Live listeners get 50% off the SPI Community for life! Join us at SmartPassiveIncome.com/listlive using the code 26LIST to jump on this special offer!Show notes and more at SmartPassiveIncome.com/LBL-Lorraine-Lane.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

SEO isn't dead in 2026! Especially with AI platforms popping off, there's a lot of traffic that might come your way nowadays from the likes of ChatGPT, Gemini, and Claude.But how do you know what people are searching for and what you should write blog posts about? And more importantly, how do you turn clicks and readers into email list subscribers with a good freebie strategy?For answers, listen in on this awesome session with our List Building Live speaker, Leanne Wong! She covers everything from the top SEO tools to designing custom lead magnets for a complete and effective growth strategy.And for more from Leanne, visit LeanneWong.co/free-seo-resources!Also, if you need a group of business peers to team up with and take action, List Building Live listeners get 50% off the SPI Community for life! Join us at SmartPassiveIncome.com/listlive using the code 26LIST to jump on this special offer!Show notes and more at SmartPassiveIncome.com/LBL-Leanne-Wong.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Wow. Nobody comes up with unconventional email list building strategies quite like Pete McPherson! If you need a bunch of inspiration to get the gears turning, this is the session to listen in on!Hijacks, back-in-my-day tactics, controversial ideas, and off-the-wall suggestions are all right in Pete's wheelhouse. We cover everything from popups to why you should stop linking to your homepage and more! Day three of our List Building Live summit is one awesome session after another, so don't miss out!Listen in to hear more from Pete, and visit PeteClub.com/funnel-box to turn your offer into a complete email funnel fast!Also, if you need a group of business peers to team up with and take action, List Building Live listeners get 50% off the SPI Community for life! Join us at SmartPassiveIncome.com/listlive using the code 26LIST to jump on this special offer!Show notes and more at SmartPassiveIncome.com/LBL-Pete-Mcpherson.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ryan Benes just retired from the Marine Corps after 22 years, and for the first time in his career, he has real time to invest in voiceover. His question for Marc: when you go from a few hours a week to full-time, where do you put that time so it actually moves the needle? In this Summer Series episode, Marc breaks down how to approach the full-time VO transition, what to keep doing, what to shift, and what to watch out for. They dig into the perpetual preparation trap, why already being bookable with limited time is an important signal, and when it might be time to shift some of your training dollars from coaching to getting in front of agents. Marc also shows Ryan how to mine his past bookings for clues about where future work could come from, turn his military and aviation background into a competitive advantage, improve his email marketing in the age of AI, and use LinkedIn and booking data to find more of the right prospects. Plus, there's an important warning for any voice actor going full-time: when casting sites are already working, it's easy to give them all your newfound time at the expense of building a direct client base you actually own. And ultimately, going full-time isn't about filling 40 hours. It's about using those hours intentionally. If you did this with 10 hours a week, imagine what 40 can do. CONNECT WITH RYAN BENES

Creators often default to bundles as their collab tactic and call it a day. But there are so many more opportunities out there! Not only that, but you can often get better results by tightening your circle and working with a few key people!Our List Building Live speaker, Nadalie Bardo, is all about partnering up to reach highly targeted audiences. Essentially, she's down with OPP! That's to say she often shows up on other people's platforms to teach and deliver massive value. You already know we love that here!Joint venture webinars, workshop swaps, and boot camps are all covered today by Nadalie!Listen in to hear more from her, and visit SmartPassiveIncome.com/Nadalie-Bardo to access Nadalie's free Collab Ready Checklist!Also, if you need a group of business peers to team up with and take action, List Building Live listeners get 50% off the SPI Community for life! Join us at SmartPassiveIncome.com/listlive using the code 26LIST to jump on this special offer!Show notes and more at SmartPassiveIncome.com/LBL-Nadalie-Bardo.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

You don't want to be the best-kept secret! If people don't know who you are and what you do, they can't help you. That's why finding networking opportunities is vital even if you're running your whole brand online! So how do you put yourself and your goals out there? More importantly, how do you then convert your visibility into clients?If you're posting but nothing's actually happening in your business, listen in on this expert session with Tracy Beavers! This List Building Live talk will help you find more leads and networking opportunities than you'll know what to do with, so don't miss out!Listen in to hear more from Tracy, and visit TracyBeavers.biz/lizlistbuildinglive2026 for her free Visibility-to-Client workbook!Also, if you need a group of business peers to team up with and take action, List Building Live listeners get 50% off the SPI Community for life! Join us at SmartPassiveIncome.com/listlive using the code 26LIST to jump on this special offer!Show notes and more at SmartPassiveIncome.com/LBL-Tracy-Beavers.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

There are many growth strategies out there, but real results most often come from finding something that's simple and repeatable for you! That's what you'll walk away with if you listen in on this awesome List Building Live session!Of course, we're continuing day two of our very first virtual audio summit with another great chat. Our speaker, Asmita Jason, shares how she leverages no-opt-in giveaways as an efficient and consistent monthly newsletter growth tactic. But the best part about it is how easy it is to rinse and repeat this method as often as you want!Listen in to hear more from Asmita, and visit AsmitaJason.com/47-ideas-to-promote-your-lead-magnet to access her free marketing resource!Also, if you need a group of business peers to team up with and take action, List Building Live listeners get 50% off the SPI Community for life! Join us at SmartPassiveIncome.com/listlive using the code 26LIST to jump on this special offer!Show notes and more at SmartPassiveIncome.com/LBL-Asmita-Jason.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Most people either have time or money to invest in growing a brand. But what happens when you get to the point where you have both?This incredible session with Daniel Throssell, Australia's number one copywriter, is a part of our List Building Live summit you absolutely shouldn't miss! That's because Daniel is a perfect example of what happens when you put your personality out there and build an audience around it. As you know, that's something we always talk about and recommend on the show!So listen in to get Daniel's 1000% ROI classified ad strategy that pairs sponsored newsletters with highly customized offers and copy for next-level results!For more, visit PersuasivePage.com to join Daniel's newsletter!Also, if you need a group of business peers to team up with and take action, List Building Live listeners get 50% off the SPI Community for life! Join us at SmartPassiveIncome.com/listlive using the code 26LIST to jump on this special offer!Show notes and more at SmartPassiveIncome.com/LBL-Daniel-Throssell.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Collaboration opportunities are everywhere. That's why getting you to partner up with other creators has been such a big theme for us this year! But we're now walking the walk ourselves like never before with day two of our List Building Live summit!And this session with our speaker, Diana Alt, is just as valuable as everything we've shared so far. Tune in because Diana shares her strategy for hosting private livestreams where she answers questions on job search and career development. Of course, she always has collaborators on with her to reach new audiences. But the best part is that her people know she doesn't post full replays, so they always show up live and participateListen in to hear more from Diana, and visit DianaAlt.com to join her free newsletter on career growth!Also, if you need a group of business peers to team up with and take action, List Building Live listeners get 50% off the SPI Community for life! Join us at SmartPassiveIncome.com/listlive using the code 26LIST to jump on this special offer!Show notes and more at SmartPassiveIncome.com/LBL-Diana-Alt.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Are you sleeping on Pinterest? Wake up! We're starting day two of our List Building Live summit with another awesome strategy. This one, you're likely ignoring if you're too focused on the social platforms everyone always talks about.So how do you build a Pinterest-to-profits pipeline? Listen in because our speaker, Jen Chapin, shares the highly effective blueprint she's developed. With only 90 minutes of work per week, she's getting hundreds of new email signups through her cleverly designed pins!And for more from Jen, visit JenVhapin.net/pinterest-to-profit-guide to grab her free Pinterest guide!Also, if you need a group of business peers to team up with and take action, List Building Live listeners get 50% off the SPI Community for life! Join us at SmartPassiveIncome.com/listlive using the code 26LIST to jump on this special offer!Show notes and more at SmartPassiveIncome.com/LBL-Jen-Chapin.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

#943 It's gotten to the point where my kids roll their eyes every time I say this. But "you can have everything in life you want, if you will just help other people get what they want." And if there's one regret I have in entrepreneurship, it's that I didn't fully understand the power of building relationships and collaborating sooner! Don't make the same mistake, because growing alongside other creators and brands is the absolute fast track to success. And that's what today's episode is all about! Liz and I are coming at this from two different angles because you can use either one of our approaches to win big. And for even greater results, think about combining both! Liz will walk you through her methods of finding, reaching out to, and partnering with relevant creators. Then I'll step in to share how I'm working with major brands in the Pokémon space on some next-level deals! Show notes and more at SmartPassiveIncome.com/session943.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Getting people off social media and onto your email list is an uphill battle. Not least because platforms like Facebook and Instagram are actively working against you. They absolutely don't want you moving people off their platforms! That's why hosting your own virtual events with like-minded creators is such a powerful alternative path to massive growth!Gabe Cox, our speaker for this List Building Live summit session, is a perfect example of what can happen when you sidestep the social media system! That's because five years of the content grind netted her about 350 email list subscribers. One virtual event later, she was already up to 3,500! Tune in to hear how she pulled it off because you don't even need an audience to start!And for more from Gabe, visit SmartPassiveIncome.com/GabeCox to grab her free Get Event Ready resource!Also, if you need a group of business peers to team up with and take action, List Building Live listeners get 50% off the SPI Community for life! Join us at SmartPassiveIncome.com/listlive using the code 26LIST to jump on this special offer!Show notes and more at SmartPassiveIncome.com/LBL-Gabe-Cox.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

We've been discussing collaboration a lot lately. Now, we're walking the walk with our first virtual audio summit. Tune in because this session is the perfect place to start to understand the power of bringing creators together!Our speaker, Leticia Jadene, shares how she regularly hosts collaborative bundles, freebie galas, and summits to supercharge her email list growth and build niche authority. Her collabs regularly get her thousands of new subscribers! And while you have a lot to gain by participating in these kinds of events, going the extra mile to become a host is where it's really at.Listen in to get Leticia's awesome tips, and visit LeticiaJCollins.com/challenge for her free 5-day audience growth challenge!And if you need a group of business peers to team up with and take action, List Building Live listeners get 50% off the SPI Community for life! Join us at SmartPassiveIncome.com/listlive using the code 26LIST to jump on this special offer!Show notes and more at SmartPassiveIncome.com/LBL-Leticia-Jadene.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

With the right funnel in place, running ads to get newsletter subscribers can pay for itself and then some! So why aren't more email marketers learning how to leverage this strategy the right way?This awesome session with Chris Orzechowski is part of our very first virtual audio summit. Don't miss out because this is the perfect place to start if you're too busy to rely on content creation for email list growth! Chris shares how he engineers his ads to bring in dozens of new subscribers per day. But that's just the start. It's his next-level upsell strategy that brings everything together and turns new signups into actual revenue.Listen in to hear more from Chris, and visit SmartPassiveIncome.com/ChrisOrzechowski for his free Flow Fixer checklist!If you need a group of business peers to team up with and take action, List Building Live listeners get 50% off the SPI Community for life! Join us at SmartPassiveIncome.com/listlive using the code 26LIST to jump on this special offer!Show notes and more at SmartPassiveIncome.com/LBL-Chris-Orzechowski.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

When the views and likes come in on social media, the dopamine hit tricks you into thinking your business is growing. But what happens when you run the numbers and your posts aren't bringing in any real revenue?Listen in on this List Building Live session for the freebie swap tactic that sidesteps the social trap and sets you up for actual results!Allyn Miller is joining us for our very first virtual audio summit to deliver an inspiring look at what happens when you stop chasing validation. She shares her cold outreach tactic, how she finds collaborators off social media, and why multiple follow-ups are key to building new relationships.Listen in to hear more from Allyn, and visit SmartPassiveIncome.com/AllynMiller for her free 3-Step Guide to a Healthy Relationship with Your Young Child!Also, if you need a group of business peers to team up with and take action, List Building Live listeners get 50% off the SPI Community for life! Join us at SmartPassiveIncome.com/listlive using the code 26LIST to jump on this special offer!Show notes and more at SmartPassiveIncome.com/LBL-Allyn-Miller.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Some paid opportunities cost way less than you would expect. They might also deliver much greater results! We're talking the kind of growth you'd have to spend months posting on social media to recreate. So why not fast-track your audience building with sponsored emails?Sara Obando is joining us for our very first virtual audio summit to share how she's getting hundreds of new subscribers with paid mentions on other people's newsletters.$97 is all she paid for a full week's worth of sponsored emails. Not only that, but she converted almost 50% of the clicks she got into new signups! That's bananas!Listen in to hear more from Sara, and visit StargazedStudio.com/audit/lbl for her free 1-Day Website Audit!Also, if you need a group of business peers to team up with and take action, List Building Live listeners get 50% off the SPI Community for life! Join us at SmartPassiveIncome.com/listlive using the code 26LIST to jump on this special offer!Show notes and more at SmartPassiveIncome.com/LBL-Sara-Obando.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

The benefits of hosting collaborative virtual events go way beyond just growing your email list. Don't underestimate what the boost in niche credibility and authority can do for your brand!Join us for our very first virtual audio summit to get a glimpse at the power of bringing creators together. And since we've been going on and on about collaboration lately, we're now walking the walk with another incredible session!Don't miss out on this one because our speaker, Cat Griffin, shares her unique $1 event strategy! This is a great tactic to use if you're looking to attract an audience of real buyers. And if you also have upsells in place, you're in business!Listen in to hear more from Cat, and visit SmartPassiveIncome.com/CatGriffin for her free collaboration guide!Also, if you need a group of business peers to team up with and take action, List Building Live listeners get 50% off the SPI Community for life! Join us at SmartPassiveIncome.com/listlive using the code 26LIST to jump on this special offer!Show notes and more at SmartPassiveIncome.com/LBL-Cat-Griffin.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

AL #011 Social media is not the end-all, be-all in audience building. You know me, I'm always down with OPP. Jumping on other people's platforms is one of my top strategies to pop up, serve, and get new leads! And that's a great place to start for Julie Kleinhans of Reshape and Recover, who's submitted the topic for today's AskLiz session! Julie is worried that people in her weight loss niche might shy away from publicly engaging with her posts. So how do we get creative with our growth when traditional advice doesn't seem to work? Listen in on today's episode because I share how you and Julie can reach people right where they're already gathering online! But in our age of oversharing, I also want to help Julie get over the feeling that her topic is off-limits. I share valuable tips about learning a niche's language to overcome common objections. Enjoy! Show notes and more at SmartPassiveIncome.com/al011.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

#942 Sloptimization. That's what I call using AI to write scripts or perfect your videos to the point where your entire personality is gone. Even though the tech is still new, people are already tired of it. Nobody wants to watch that kind of stuff! That said, if you're not creating videos for your brand, you're getting left behind. So how do you remove friction and take consistent action to hit publish often enough? Today's chat with my friend Doc Rock from Ecamm will open your eyes to what's possible! But first, you have to let go of the idea of perfection. No fancy equipment or editing needed to stand out! In fact, you likely already have everything you need to get started. Second, you should seriously consider going live to fix your content strategy in one fell swoop! The tips we get from Doc on that are where it's at. Listen in! Show notes and more at SmartPassiveIncome.com/session942.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Email marketing is not a blast calendar. It is a customer system. In Episode 201, Marketing Madmen examines how deliverability, permission, segmentation, automation, and first-party data can turn email and SMS into channels that become more valuable over time.The conversation explores why open rate can mislead, why customer context matters more than list size, how lifecycle journeys support acquisition and retention, and why measurement readiness must come before scale. It also looks ahead to more predictive, one-to-one communication and the trust questions that come with it.Presented by Red Beryl Studios. Explore more operator-level marketing intelligence at RedBerylUSA.com.

You got someone to grab your lead magnet — but what happens next? In this episode, Lisa Duck and Susan Larimer talk about what to actually do once someone joins your list, why a proper welcome sequence matters, and why "set it and forget it" only works if you set it up right in the first place.We walk through what to send in those first few emails, how to set expectations so people don't unsubscribe, and the automation mistakes that trip up even experienced list-builders.Start here: Nobody Wants to Join Your NewsletterConnect with Lisa: lisaduck.comConnect with Susan: susanlarimer.com

Guess what percentage of a recent course launch came straight from a waitlist? 78 percent. In this episode, I'm sitting down with email strategist Allison Hardy to spill the tea on exactly how she built that number, and why your email list might be sitting on more Black Friday potential than you realize.Allison is an email strategist who helps business owners write highly strategic email funnels that actually sell, whether that's a course, a membership, a VIP day, or a coaching program. She's a returning guest speaker for our 2026 Black Friday Summit, and in this conversation she breaks down her exact waitlist strategy, the biggest misconception people have about Black Friday prep, and how service providers (not just digital product sellers) can use this same approach to fill their slowest months.What you'll hear in this episodeThe biggest misconception about Black Friday email marketing (and why waiting until November is costing you sales)The real difference between an email list that just sits there and one that's actually primed to buyThe three things that made Allison's waitlist convert at 78 percentAnd SO MUCH MORE! Resources & Links Mentioned In This Episode▸ Read the full blog post that goes with this episode (that way, you get all the links mentioned): https://systemsandworkflowmagic.com/black-friday-email-marketing-strategy-that-converts/▸ Get your free ticket to the Black Friday Virtual Summit: https://blackfridaysummit.com/Connect with Allison Hardy

Email marketing in 2026 doesn't look like it did even a few years ago — and if your sequences still feel like guesswork, you're not alone.The truth is, most email sales sequences fail for one simple reason: they're written for one type of buyer, when your list is actually full of several. In this episode, Jenna sits down with email funnel strategist Allison Hardy to break down the email sequence framework she built — a system rooted in buyer psychology that's since driven serious revenue for her clients.Get Allison's FREE $80 email template: https://www.allisonhardy.com/80000emailIn this episode, you'll learn:How Allison Hardy built a repeatable, "life-proof" email sales system out of total chaosWhy some buyers only need one line and a link — and why over-explaining actually loses themThe buyer type most business owners accidentally scare off with their biggest testimonials (and what to send instead)Why one email in this sequence should NOT try to solve the reader's pain pointThe order these seven emails need to go in, and why sending them out of sequence costs you salesThe two buyer types Jenna and Allison ran out of time to fully cover (you'll want to catch this one)Key takeaway: Effective email marketing in 2026 isn't about writing the perfect email — it's about writing the right email to the right buyer at the right moment in your sequence. Once you know who you're talking to, the words get a lot easier to find.Ready to start building a list (and a sales system) that actually converts? Grab our free Instagram training and start turning followers into paying clients: [link]New to the show? Welcome — hit subscribe so you don't miss next week's episode, and if this one helped, a review goes a long way in helping other service-based business owners find us.

“It's not about cleverness, its about clarity.” Drew Dorenfest Top Five Tips For Small Business Owners To Get Found Online1.  Get more reviews. 2. Optimize your website3. Write content that cites sources4. Focus on your best social network5. Email your email list regularly TIME STAMP SUMMARY 02:00 Managing Negative Reviews and Optimizing Websites  06:06 SEO Practices and AI Content Creation 10:05  Focusing on the Best Social Networks 12:52  Email Marketing and Staying Top of Mind 15:20  Repurposing Content Across Social Networks  Where to find Drew? Website                         www.clientmagnetcrm.comLinkedIn                        https://www.linkedin.com/in/drew-dorenfest-64688213  Drew Dorenfest BioDrew Dorenfest is a marketing expert who has worked with global brands such as Netflix, Apple, Warner Bros, The NFL and many more as video editor. Now with client Magnet CRM he's using his expertise to help fellow small business owners grow their brands through more clients, more 5-star reviews and more sales.

AL #010 You can't read the label from inside the jar. That's why getting an outside perspective on growing your brand is often the missing ingredient that makes all the difference! On today's AskLiz session, Sandra De Freitas wants me to do just that. The mind-blowing part is Sandra's been helping people build engaged communities since freaking 2005! So why isn't she a household name yet? Listen in because the same unproductive patterns might be holding you back! As I've told Sandra, the number one thing to look out for is doing too much. So what are the tasks that don't move the needle? That's where I'd start subtracting. I also share the top metric I obsess over and use to guide my growth, my email signature trick that lands me on new podcasts all the time, the tripwire offer tactic that converts on the spot, and more! Enjoy, and keep sending your questions in at SpeakPipe.com/LizWilcox! Show notes and more at SmartPassiveIncome.com/al010.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Dans cet épisode, Enzo Colucci nous partage ses meilleures stratégies pour dépasser la peur de décrocher le téléphone, aller à la rencontre de vos prospects avec confiance, et – surtout – faire en sorte que cette étape devienne un atout pour votre business.Alors, si vous aussi vous rêvez de dire adieu à la peur de prospecter et de développer votre activité avec sérénité, cet épisode est fait pour vous.---------------Besoin d'un coach sur les réseaux sociaux? Mon partenaire Swello l'a fait. Et comme vous écoutez le Podcast du Marketing, vous avez le droit à 20% de réduction >> Découvrir Swello---------------

Show notes:This week on the podcast I'm chatting to Delia Monk. Delia is a messaging strategist and conversion copywriter who helps business owners uncover what makes them different and then communicate it in a way that actually connects with the right people. But before that, she had a fascinating career as a political journalist before spending ten years building a successful travel business. When the pandemic completely turned her world upside down, she had to reinvent herself all over again, and that journey has shaped the way she approaches marketing today.In this episode, we chat about why so much marketing feels the same, why connection matters more than perfection, and how you can uncover what Delia calls your “spark” so your marketing genuinely reflects who you are.We also dive into storytelling, why selling doesn't have to feel awkward, how to use AI without losing your personality, and why your existing clients are actually your best source of copywriting inspiration.Delia's newsletterDelia's InstagramUnapologetic entrepreneurship podcast Time stamps:00:11 - Introduction to Wedding Marketing Strategies04:46 - The Decline of Journalism and a New Beginning11:45 - Navigating Change: A Journey Through Travel and Adversity13:34 - The Journey to Becoming a Conversion Copywriter25:15 - Defining Your Spark in Copywriting27:53 - Strengths and Vulnerabilities in the Industry35:34 - Understanding the Importance of Values in Business41:11 - Transitioning to Effective Communication46:15 - The Art of Story Selling54:49 - Finding Your Unique Voice in Selling01:02:32 - Unapologetic Entrepreneurship: A New Beginning01:06:00 - The Power of Email Marketing

#941 If you're growing an audience of superfans, it's important to give them a place of belonging. And here's the thing. They belong together! That's why Liz and I are diving straight into the topic of live events today to help you serve your people! Our recent trip to Kit's Craft + Commerce conference was a new reminder of just how much in-person meetups can do for a brand and its followers. And of course, I have my growing Card Party events that are now attracting something like ten thousand attendees each! But that's not where your mind should be at to start! Liz and I want to help you find the minimum viable and valuable live event for your audience. That can be something as low-lift as a coffee shop meetup or co-working space hangout. No matter the size of your get-together, you can still change lives and uplevel your brand. Listen in to hear our best tips! Show notes and more at SmartPassiveIncome.com/session941.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Most Shopify brands do not need to send more emails. They need better automations.Omnisend analysed 27 billion emails and found that automated messages generated 37% of email sales from just 2% of sends.In this Tea Break Talk, Nick breaks down the three Shopify email automations every ecommerce brand should build first - welcome flows, abandoned cart emails and browse abandonment.You'll learn how to turn more visitors into customers, increase repeat purchases, use SMS more effectively and avoid the biggest mistakes brands make with email marketing.You'll learn:Why sending more campaigns does not always create more revenueHow to build a welcome series that converts new subscribersHow abandoned cart emails recover lost sales without relying on discountsWhy browse abandonment is an overlooked Shopify growth opportunityWhich email metrics actually matter for ecommerce growthHow email and SMS should work together throughout the customer journeyIn this episode:(00:00) - Why more emails don't mean more sales(00:40) - The data from 27 billion emails(02:05) - Why automation wins(04:00) - Building the perfect welcome series(08:50) - Better abandoned cart emails(10:35) - Browse abandonment strategy(12:25) - SMS marketing that converts(16:30) - Email metrics that matter(20:35) - Omnisend email marketing(22:25) - The 7-step email marketing audit(25:10) - Final takeawaysListener offers:Omnisend - 30% off paid plans for three months with code WINNINGWITHOMNISEND.Ships-A-Lot - Improve fulfilment costs, shipping margins and customer experience.Yoast - 15% off Shopify and WordPress with code WWS15.Inventory Planner - Free seven-day inventory bootcamp.About Winning With ShopifyWinning With Shopify is powered by Spec Digital, a PPC & SEO agency for ecommerce brands.

Nobody wakes up hoping to join another newsletter — so why does "join my list" keep showing up as the CTA? In this episode, Susan Larimer and I kick off a brand new mini-series on email marketing, starting with the thing that actually gets people to say yes: a real, valuable lead magnet.We talk about what makes a lead magnet work, how to find ideas hiding in the questions your customers already ask you, and why you don't need to compete with your company's sales emails to build a relationship that's actually yours.

Cody Cessna almost didn't do email marketing at all. He told me straight up he didn't want to be the brand that annoys people and gets unsubscribed. And honestly, that instinct made our job harder - because we had to build in more restraint and intention than we might have with another brand. But he came around, and it's actually paying off. Cody is the founder of COE, a brand built for the active and working man who needs eyewear that can handle the job site without looking terrible doing it. He spent years as a lineman touching 16,000 volts every day, wearing safety glasses that were ugly and sunglasses that weren't actually rated for protection. So he built what didn't exist. No design background, no marketing background - he learned Shopify from YouTube videos. What I really wanted to dig into with him was the marketing side: how a founder-first approach to ads, real world lifestyle photography, and a very intentional email strategy have all worked together to build a brand that customers come back to - fast. COE's average repurchase timeline is around 55 days, which is well ahead of the ecommerce average. This one is worth listening to whether you're skeptical about email like Cody was, or just want to hear how a working-class founder with no marketing background figured it out. ✨ In this episode, you'll learn: How Cody built COE from a real problem he lived every day on the job - and why that credibility still gives him an edge over bigger competitors Why he almost didn't do email marketing - and what changed his mind How he uses real world, on-the-job photography instead of polished studio shoots - and why it converts better The fake podcast ad strategy that's been one of their best performing formats Why founder storytelling has been COE's most consistent marketing asset from day one How a 55-day repurchase cycle shapes their entire email flow strategy The cross-sell and win back approach that keeps customers coming back for backup pairs, new colorways, and replacement lenses What seven years of building an ecommerce brand actually taught him that he wishes he'd known sooner When you love what you do, work doesn't feel like work. That's the energy of this whole conversation. Connect with COE: Website: https://coewear.com Instagram: @coeyewear Work with Joy Joya: https://joyjoya.com

Si vous vous demandez pourquoi vos prospects hésitent ou abandonnent avant de passer à l'achat, cet épisode est fait pour vous. Je partage avec vous les 3 erreurs les plus fréquentes qui empêchent les prospects de devenir clients. Mais surtout, je vous explique comment les éviter, pour transformer vos efforts marketing en véritables résultats.---------------Besoin d'un coach sur les réseaux sociaux? Mon partenaire Swello l'a fait. Et comme vous écoutez le Podcast du Marketing, vous avez le droit à 20% de réduction >> Découvrir Swello---------------

Al #009 If you've tuned in to last week's AskLiz session, you know I'm big on partnerships as the number one way to grow your email list and brand. Today's episode is very much meant to drive that point home with an interesting collaboration idea coming from Allan Ngo of DigitalSolopreneur.com! If you have a talk lined up at a virtual summit, can you partner up with some of the other speakers for win-win cross-promotion? I absolutely love this line of thought! But how do you pull it off without appearing self-interested or sleazy? Listen in on this quick session for my thoughts on how I would approach a virtual summit opportunity like this! I'll share the exact DM I'd send out proposing no-brainer partnerships and the top ways to leverage this kind of networking for targeted growth. Enjoy, and please keep sending your questions in at SpeakPipe.com/LizWilcox! Show notes and more at SmartPassiveIncome.com/al009.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

#940 Liz and I are going head-to-head today and comparing our very different audience growth approaches! As you know, I'm all about posting daily. Especially since I've seen huge success creating Shorts for YouTube. After all, two million subscribers with just fifteen minutes of work per day is pretty good! Liz, on the other hand, is much more of a stealth operator. Her targeted growth is based on finding the right collaborators for strategies like lead magnet swaps, virtual speaking, and podcast guesting. She values her email list way more than any follower count! And the truth is, both of these approaches could work. That's why you should join us for this session to uncover and choose the growth tactic that resonates the most with you! So how do you build consistency to post every day? Alternatively, how do you network across to build your audience brick-by-brick? Tune in to find out! Show notes and more at SmartPassiveIncome.com/session940.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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Is your email list helping you grow your business—or is it collecting dust? In this episode of Social Media Decoded, Michelle Thames sits down with award-winning email marketing strategist Melissa Seideman to discuss how entrepreneurs can use email marketing to build stronger relationships, increase sales, and create long-term business growth. Melissa shares how one client grew from $8,000 per month to $200,000 per month using strategic email marketing, why you don't need a huge email list to be successful, and the simple welcome sequence every business should have in place. Whether you're just getting started with email marketing or looking to improve your current strategy, this episode is packed with actionable advice for building trust, improving deliverability, and turning subscribers into loyal customers. What You'll Learn Why email marketing is essential for long-term business growth How to turn subscribers into loyal customers Why you don't need a massive email list to generate revenue The welcome email sequence every entrepreneur should have Common email marketing mistakes to avoid How to improve email deliverability Subject line tips that increase open rates Why relationships matter more than algorithms How visibility and email marketing work together Practical ways to nurture your audience after they discover your business Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

AL #008 Just post more! That's the most common piece of advice new creators get flooded with while trying to grow an email list. Here's the thing, though. You'll get there eventually, especially if you post daily. But why not be smart about your growth right from the get-go? Listen in on today's AskLiz session for a chat on the highest-leverage tactics that can get you more subscribers without extra content creation! Because, y'all, I'm no Pat Flynn. I'm very sporadic on socials and still managed to grow my email list without spending a dime on ads. The secret? Strategic partnerships! Today, I'll walk you through the top ways to network and partner up with other creators for win-win growth. From freebie swaps to co-creating products, I've used every single one of these opportunities to level up my business. So tune in to set yourself up for new growth! And thank you, Melissa, from HelloPrimeLife.com, for submitting today's question! Show notes and more at SmartPassiveIncome.com/al008.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

#939 Wow. You're in for a special episode because we're talking about a still mostly untapped opportunity that has to be the easiest passive income you can earn online right now! The best part is that the barrier to entry is so low that you can start generating revenue whenever! So listen in to hear today's guest, Kathleen Kobel, share an inside look at her incredible success posting videos to Amazon. That's right. This opportunity is all about creating short, one- to two-minute product reviews to help shoppers make a purchase decision. On your end, you don't have to have your face on camera or do a bunch of editing! You also don't need to put in any work to promote your videos. The Amazon Influencer Program will get eyeballs on your content by default! This is something you can dip your toes in or even go full-time with, so don't miss out! Show notes and more at SmartPassiveIncome.com/session939.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

AL #007 Live streams are a powerful way to grow and connect with your audience. But how do you take it a step further and turn your lives into evergreen content? More importantly, how do you do it without creating a whole bunch more work for yourself? Done right, a single stream can be repurposed into weeks of valuable posts. That's why I always say you have to begin with the end in mind! For my tips on how to do just that, listen in on today's AskLiz session. I'll share the Ecamm Live trick you should use to create Shorts and long-form videos in one go, and I'll help you map out your streams in advance for easy-to-clip highlights. If you've been struggling to post often enough, this might be the missing piece of the puzzle for you. Don't miss out! And for more AskLiz, don't forget to send in your online business questions at SpeakPipe.com/LizWilcox! Show notes and more at SmartPassiveIncome.com/al007.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

#938 Learning comes from the action you take, not the research you do! That's the theme of today's special episode, where I answer your questions on everything from content creation to live events. If you've been struggling to post consistently, been wondering if selling merch is right for your brand, or want to know when it's time for your first hire, listen in! Our incredible Director of Community, Liz Wilcox, is joining me for this throwback to the AskPat days. And that's exactly where we start. I'll share why I couldn't be more excited to have Liz coming on as my co-host after flying solo for so many years, but there's much more to take away from this session! I discuss finding and focusing on an MVPC, your minimum viable piece of content, to beat perfectionism and procrastination. I also share a look at the massive growth of my Card Party conventions and why bringing people together live is the most rewarding thing you can do as a creator. Tune in! Show notes and more at SmartPassiveIncome.com/session938.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

AL #006 Paid membership communities don't have to fizzle out after a year or two. But how do you maintain engagement and attract new members to keep things fresh and profitable? Join me for today's AskLiz episode to hear my top community experience tips. With my Email Marketing Membership going strong for over six years and the SPI Community also turning six, I have many insights to share to help you thrive and keep bringing people together! I'll tell you how I create content for my members consistently, without burning out. I'll also discuss why I rely on events as much as I do for engagement boosts and new growth. And because bringing new people into your community is one of the best ways to maintain excitement, I'll go over how I sell my membership year after year. So don't miss out! For more, visit our show notes page at SmartPassiveIncome.com/al006 and keep sending your online business questions in at SpeakPipe.com/LizWilcox!See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.