Chicago Marketing Podcast

When it comes to your podcast you've established the content calendar, decided on the hosts, booked your guests, identified the target audience, and determined the topics as well as the title. Now it's time to start recording. But how do you take your podcast from conception to an iTunes subscription?  In Part II of our podcast preparation Erin Deihl and Allison Keller of Improve It are back in the studio to quiz host Michael Dennis on all of the technical aspects of launching a podcast. With nearly 60 episodes of the Chicago Marketing Podcast under his belt Michael shares all of the tips and tricks he's learned with his guests and with you. In this week's episode you'll hear all about: -how to select the correct portable recording devices -setting up your mics -which accessories make podcast recording easier -audio editing platforms & options -which website(s) to host your podcast -how to sync with iTunes -iTunes technical requirements -and much more! For more on Erin Diehl and Improve It check out their website: http://www.improveitchicago.com/

Erin Diehl is the CEO and founder of Improve It and she is no stranger to this podcast. Erin's first visit to the Chicago Marketing Podcast was a fan favorite and in the weeks following she reached out to host Michael Dennis inquiring about how to launch her own Improve It podcast and incorporate it into their promotion and outreach. Instead of having this discussion over a cup of coffee, Michael invited the Improve It squad back on the podcast to give them, as well as the listening audience, the scoop on how to utilize an original podcast to strategically grow your business and expand your brand. Erin and Improve It's Director of Operations Allison Keller join Michael in-studio to discuss: The importance of establishing a content calendar Researching your target audience Developing goals for your podcast The importance of guests and partners How to determine and establish a structure for each episode and more

Taylor Gaines is the CEO and founder of T&T Media and one of the best guests ever on the Chicago Marketing Podcast and she's back! Taylor is bringing back her 'Powered by Social Media' series on Thursday, October 19th and she's she's here to talk all about promoting live events in an increasingly digital world. Don't miss this extremely informative and relevant podcast and don't miss 'Powered by Social Media' on Thursday the 19th in downtown Chicago. For discounted tickets hit the link: https://www.eventbrite.com/e/marketing-success-powered-by-social-media-featuring-guest-speaker-melodie-tao-of-marketing-melodie-tickets-37424374311

To Augment Reality or to enter Virtual Reality? That is the question facing programmers, the public and we as marketers. Which one offers the greatest opportunities to connect with target demographics? Michael and Alayna sit down this week to discuss the short history and uncertain future of both platforms. The Chicago Marketing Podcast is sponsored by Magnani Continuum Marketing. Check out the great people and potential at www.Magnani.com For more on AR and VR read these great pieces: https://www.magnani.com/blog/vr https://www.six-degrees.com/the-powerful-rise-of-augmented-reality-marketing/

There's nothing more important to the growth of your business than your outreach efforts. In this week's installation in our 5 Minute Marketer series we revisit one of the most popular episodes of 2017 and give you 5 steps to improve your outreach today! Every episode of the Chicago Marketing Podcast is sponsored by Magnani Continuum Marketing. Check out www.Magnani.com to learn more.

Apple's latest string of announcement brought some news that is still reverberating throughout the advertising world. That’s because Apple is introducing strict new privacy protection in its mobile Safari browser on the iPhone. The update to Apple’s Safari browser prevents ad networks from effectively tracking your browsing history through the use of cross site tracking. The new intelligent tracking prevention features stops third-party sources (e.g.: major ad networks) from effectively creating a copy of your browsing history via tracking cookies stored on your device. Michael and Alayna talk all about it. Every episode of the Chicago Marketing Podcast is sponsored by Magnani Continuum Marketing. Check out www.magnani.com to learn more. Referenced articles: https://www.magnani.com/blog/applevmadmen

In last week's episode Michael & Alayna broke down the numbers behind user's growing dissatisfaction with Facebook and Social Media. This week in Part II they will discuss how we as marketers can react and still deliver our message to our desired audiences.

Politics and Social Media seem to go hand-in-hand in 2017. There has been a large percentage of Facebook users who have become increasingly frustrated with the vitriol and tone of the conversations taking place on the platform. There is also a percentage of users who enjoy the competitiveness and continually involve themselves in the conversation. What does this mean for marketers? Are people fleeing Facebook? And if so, are they migrating or are they leaving Social Media entirely. In this week's episode Alayna & Michael discuss the numbers behind newsfeed. The Chicago Marketing Podcast is brought to you by Magnani Continuum Marketing. Check out the great people and projects at www.Magnani.com.