Podcasts about marketers

Many entrepreneurs are smart, experienced, and ambitious, but still feel stuck, scattered, and frustrated that their results don't match their potential. In this episode of Marketer of the Day, Dr. Donna Blevins, a 6'5" former professional poker player, high-scoring basketball standout, stroke survivor, and performance coach, shows how changing your self-talk, daily habits, and relationship with AI can create real breakthroughs in your business and life. She draws on concepts from her book MindShift, where she teaches how to reframe setbacks, focus on wins, and harness the power of intentional language. Donna shares the pivotal story of being told by Kareem Abdul-Jabbar that her high school basketball stats made her not just “good,” but a star, even though she'd spent years telling herself she was terrible. That moment shattered her habit of focusing on misses instead of scores, and it mirrors how many entrepreneurs obsess over what's not working instead of the results they are getting. Donna explains how this kind of negative self-talk quietly sabotages success, and why shifting your internal language is the first step to changing your external results. From there, Donna gets practical. She reveals her simple productivity framework: finish three small things a day, and plan your business in 90‑day quarters instead of chasing vague, far-off “big goals” you never complete. She talks about her mind shifting process, so powerful she credits it with helping her regain speech three days after a massive stroke, and her exercise to “evict your perfection witch,” freeing you from the perfectionism that keeps offers, content, and ideas stuck in draft mode. You'll learn why doing things live, iterating in public, and embracing “beta” versions is often the fastest path to a profitable, repeatable offer. https://youtu.be/7O3QKP52x0g?si=3CsjDdtyNwHJKBF1 Donna also dives into how she's using AI as a true virtual assistant, not a distraction. She explains how she trained ChatGPT's new work feature to understand her voice (“donatize” her content), organize her Google Drive, build course templates, and act as a pocket performance coach for clients, while maintaining strict boundaries so the tech stays safe, useful, and under her control. For entrepreneurs, especially those over 50, who feel overwhelmed by tech, uncertain about their “next page,” or tired of spinning their wheels, this conversation offers a blend of mindset, systems, and AI strategy rooted in real-world experience. If you're ready to stop overthinking, start finishing, and finally turn your brilliance into bankable results, you'll want to hear what Donna shares. Quotes: "Find three little things that you can finish now. What happens? It changes the frequency, the energy within you, and the frequency around you, because we create the energy around us." "When you make a goal, sure, look at the big hairy-ass goals, that's fine, but look at something that's three months away. If you plan in quarters, you're far more productive." "I created a mind shift exercise called 'Evict Your Perfection Witch' because she has taken residence on my shoulders from time to time, and I want to evict her, evict the bitch, that's what I say." Contact Details: Ready for Your Breakthrough? Visit the Official Website of Donna Blevins Today Your Next Chapter Begins with YES Connect with Donna on LinkedIn for Daily Mindset Breakthroughs Follow Donna on X for Daily Mindset Wins Transform Your Mindset; Follow Donna Blevins on Instagram Join the Journey; Subscribe to Big Girl Poker Subscribe to Donna's Substack for Weekly Mindset Breakthroughs MindShift On Demand: QUICK Life-Changing Tools on Amazon

Was ist eine Customer Journey wirklich? In dieser Folge spricht Markus Pirker mit Christine Krimmel, CX-Beraterin und Co-Gründerin der CX Agentur, über Customer Journeys, Customer Lifecycle und warum Personas ohne Research bestenfalls eine Krücke sind.Wer ist Christine Krimmel?Christine ist Co-Gründerin der CX Agentur mit 18 Jahren CX-Erfahrung. 2013 gründete sie das CX Forum und unterrichtet CX an der WU Executive Academy. Sie war bereits in Folge 103 zu Gast, wo es um Sinus-Milieus ging.Warum das Thema jetzt relevant istWer "was ist eine Customer Journey" googelt, findet Modelle wie Awareness oder Retention. Christine nennt das Inside-Out gedacht: aus der Organisation, statt aus Kundensicht. Eine echte Journey beginnt beim Bedürfnis der Kund:innen und endet, wenn dieses erfüllt ist.Customer Journey vs. Customer LifecycleChristine unterscheidet zwischen einer einzelnen Journey, etwa der Reparatur eines Modems, und dem gesamten Customer Lifecycle. Anhand einer Anekdote zeigt sie, wie Interviews mit wenigen Kund:innen ein systematisches Serviceproblem aufdeckten, das in den Gesamtzahlen unterging.Warum reichen Personas allein nicht aus?Personas ohne echte Gespräche sind laut Christine bestenfalls eine Krücke. Sie empfiehlt sechs bis acht Interviews, um relevante Themen zu identifizieren, bevor man in die Breite geht.Key TakeawaysEine Customer Journey beginnt beim Bedürfnis der Kund:innen, nicht bei internen Prozessen.Klassische Modelle wie Awareness sind Inside-Out gedacht.Timestamps(03:53) Kundenbedürfnisse und die Customer Journey(09:40) Root Cause Analysis und deren Bedeutung(12:14) Qualitative Interviews zur Verbesserung der Customer Journey(15:04) Strategische Ansätze zur Optimierung der Customer Journey(20:17) Mindset-Shift von Inside Out zu Outside In(27:15) Personas und Customer Journeys(31:46) Der erste Schritt zur Outside-in-Perspektive(41:17) Verantwortung für die Customer ExperienceChristines LinksChristines LinkedInCX Agentur WebsiteÄhnliche FolgenE103: Christine Krimmel über Sinus-Milieus und irrationale menschliche Natur in der CXE58: Manuel Schnell über Kelags Erfolgsrezept für 98% KundenzufriedenheitMarc Busch über strukturierte Daten, SUS, NPS und KI-Interviews im UX ResearchDanke fürs ZuhörenIch hoffe, ihr konntet aus dieser Folge von UX Heroes konkrete Ideen für bessere User Experiences mitnehmen. Wenn ihr auch die nächsten Episoden nicht verpassen wollt, abonniert UX Heroes auf Spotify, Apple Podcasts oder in eurer Lieblings-Podcast-App.Eine Bewertung oder 5-Sterne-Rezension hilft uns sehr dabei, noch mehr Menschen zu erreichen, die sich für UX Design, UX Research, Product Discovery und bessere digitale Produkte interessieren.Habt ihr Fragen, Feedback oder Themenvorschläge? Dann schreibt uns gerne an podcast@userbrain.com. Ihr findet mich auch auf LinkedIn unter Markus Pirker.Bessere UX-Entscheidungen mit UserbrainUX Heroes ist ein Podcast von Userbrain. Mit Userbrain könnt ihr schnelle und unkomplizierte User Tests durchführen, um herauszufinden, wie echte Nutzer:innen eure Website, App, euren Prototypen oder eure Produktidee erleben.Dank KI-Unterstützung erstellt ihr euren User Test in wenigen Minuten. Erste Ergebnisse sind innerhalb weniger Stunden verfügbar, damit ihr schneller erkennt, wo Nutzer:innen Probleme haben, was sie verwirrt und welche Verbesserungen wirklich wichtig sind.Userbrain hilft UX-Teams, Product Manager:innen, Marketer:innen und Gründer:innen dabei, bessere Entscheidungen auf Basis von echtem Nutzerfeedback zu treffen.Kostenlos mit Userbrain startenProbiert Userbrain aus und startet euren ersten User Test: Geht auf userbrain.com/podcast, erstellt einen kostenlosen Account und bekommt die ersten 2 Tester:innen im Wert von 90 € geschenkt.

Too many business owners think their next sale is hiding behind a bigger ad budget or more leads, when in reality the real money is in the leads they've already generated, but never properly followed up with. Prospects say they're interested, timing gets in the way, and then fear, procrastination, and disorganization quietly choke off potential revenue. Today's guest, Wanda Allen of Follow Up Sales Strategies, has helped business owners, sales professionals, and especially realtors transform “I meant to call them” into a simple, systematic follow-up habit that consistently converts more existing leads into paying clients. In this episode of Marketer of the Day, Wanda breaks down why follow-up is the real leverage point in your sales process, and why the most powerful, underused tool is still the phone. She explains how a five-minute conversation can replace days of emails and DMs, uncover real objections, and build genuine prospect loyalty long before someone becomes a paying customer. Rather than chasing more leads or bigger ad budgets, Wanda shows you how to focus on the opportunities already in your pipeline. Wanda shares the three fundamentals of effective follow-up: adopting the right mindset, consistently using a CRM, and making follow-up a true priority instead of something you “get to later.” She unpacks the hidden fears that keep people stuck, fear of rejection, of being pushy, of not knowing what to say, and reframes follow-up as a professional obligation, not a nuisance. With research showing that 80% of sales happen between the 5th and 12th contact while 90% of sellers quit after two, she explains why simply staying in the game longer can make you the “last one standing” who wins the business. https://youtu.be/TJrC609Yz4E?si=Ap97ggtawja_Amet You'll hear how Wanda's systems-based approach has helped clients triple their sales just by getting serious about follow-up routines, tightening their processes, and reframing “I have so much follow-up to do” from a burden into a sign of opportunity. She also shares a powerful mindset rule you can apply to both sales and life: when you feel like you can't do one more call or push-up, do two. If you're ready to get over your discomfort, stop apologizing for doing your job, and turn your existing leads into real revenue, Wanda's strategies will give you the structure and confidence to follow through. Quotes: “The salesperson that follows up and continues to follow up is the one that's going to get the business, because when that prospect is ready, the one who followed up is the one who's going to get the call.” “When you have a lot of follow-up work to do, that shouldn't stress you out; it should put a spring in your step. It means you've got opportunities in front of you.” “If your job is to bring in more business, you have to follow up. When you're following up, you're doing your job; that's called professionalism.” Contact Details: Visit Follow-Up Sales Strategies to Turn More Conversations Into Closed Deals Connect with Wanda Allen on LinkedIn for Practical Follow-up Strategies and Sales Tips Ready to Close More Deals with Smarter Follow-up? Schedule a Call with Wanda Allen Follow Follow Up Sales on X and Discover Simple Strategies to Improve Follow-up Grow your Sales One Follow-up at a Time; Follow Follow Up Sales Strategies on Instagram

Eric Zenz, VP of Product Management at Salesforce, leads Agentforce Marketing, and he's here to explain what an AI agent should really be doing for Marketers.Plus, why 75% of Marketers have adopted AI but their output hasn't moved an inch, and the 1 thing that separates a useless agent from an outstanding one. And finally, the AI hill Eric will die on (spoiler: it comes down to your data).If you're a Marketer who wants to understand how AI agents actually fit into your team, this episode is for YOU.Do me a favor: follow The Marketing Millennials and leave a rating. Takes ten seconds and helps more Marketers find the show. Follow Eric: LinkedIn: https://linkedin.com/in/ericzenz/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Funding, not deals, is often the real bottleneck in real estate investing. If you've been relying on banks or hard money lenders, you already know how slow, expensive, and restrictive they can be. In this episode of Marketer of the Day, Jay Conner, who has flipped and rehabbed over 500 single-family properties in eastern North Carolina and automated his seven‑figure business down to less than 10 hours a week, shows you a different path: private money. Since 2009, Jay hasn't missed out on a single deal due to lack of funding. He breaks down exactly what private money is (and what it's not), how it differs from hard money and bank financing, and why working directly with individual private lenders can transform your speed, flexibility, and profit margins. You'll discover how everyday people, often using self-directed IRAs, can become your lenders, earning solid, secured returns while you gain fast, reliable funding for your flips, rehabs, and single-family projects. Jay walks through his relationship-first approach to finding and educating private lenders, including how he “diagnoses” whether someone has an investment problem before ever offering a solution. You'll hear why the old saying “get the deal and the money will show up” is dangerous, and how Jay instead lines up capital first, then uses his signature “good news phone call” to place his lenders' money, without ever “asking for money.” He also shares his preferred strategies for single-family deals, from flipping and MLS resales to lease options, rent-to-own, and work-for-equity exits. You'll learn his simple formula for not overpaying for properties, how he protects his lenders with conservative loan-to-value (LTV) limits, proper collateralization, and why he often gets paid to buy houses by borrowing up to 75% of the after-repaired value (ARV). Jay explains how strong relationships with attorneys, title companies, and lenders allow him to confidently offer seven-day closings that sellers love. https://youtu.be/LttbnLZFK8M?si=Sbsqi0MAtm0LPx45 Jay also highlights his national best-selling book, Where To Get The Money Now: How and Where to Get Money for Your Real Estate Deals Without Relying on Traditional (or Hard Money) Lenders, which lays out his full system for raising and structuring private money. Combined with his scripts, frameworks, and real-world examples, this episode shows that raising private capital doesn't have to be complicated or salesy; it can be a straightforward, repeatable system that fuels your deals and builds real wealth for both you and your lenders. Quotes: “One of the biggest lies in real estate is ‘get the deal under contract, and the money will show up.' That's the most stupid thing I ever heard in my life.” “I want my private lenders to think of themselves as the bank. They're secured by a note, a deed of trust, insurance, and title; just like the bank would be.” “Private money is a simple business once you understand the moving parts; most new investors fail because they overcomplicate it.” Contact Details: Visit Jay Conner's website and Discover Proven Private Money Strategies Secure your Seat at the Private Money Conference Connect with Jay Conner on LinkedIn for Expert Insights on Private Money Lending Follow Jay Conner on Facebook for Expert Tips on Private Money Apple Podcasts: Raising Private Money with Jay Conner Subscribe to Jay Conner's YouTube Channel to Start Learning Private Money Funding Tips Follow Jay Conner on Instagram for Insights on Private Money Grab your Copy of Jay Conner's Book Unlock Jay Conner's Proven Private Money Scripts by Downloading them for Free Today! Where To Get The Money Now on Amazon

Ben Reed walks through his full journey as the first (and for a while, only) marketer at FieldPulse — a construction/trades field service software startup competing against Service Titan, Jobber, and Housecall Pro — through 300%+ revenue growth and a team of 12, and into his first 60 days as VP Marketing at Ressio.In this roundtable, Ben covers:Finding a $5–10K ACV market gap between larger and smaller competitorsWhy he hired a videographer as his second marketing hireHow FieldPulse's YouTube content started outranking Google search resultsTurning field events from badge-scanning into 100+ qualified meetings per showHis Meta Ads playbook, campaign objective strategy, and the Andromeda algorithm shiftScaling a marketing team from 1 to 12 people, tied to revenue targetsWhat he's doing differently in his first 60 days at Resio: product marketing, positioning, SEO, and customer ambassadorsA tactical breakdown for B2B marketing leaders on go-to-market strategy, ICP positioning, demand generation, paid social, field events, and team scaling in a competitive vertical SaaS market.#B2BMarketing #DemandGeneration #GTMStrategy #MarketingLeadership #PaidSocial #FieldMarketing #ProductMarketing #SaaSMarketing #MetaAds #ICP

What does a marketing team look like when AI is embedded in every part of their workflow, from research and briefing to creative, measurement, and sales enablement?  In this episode, host Ben Walker is joined by Scott Allen, General Manager of Global Marketing, Privacy and Agency Management at Microsoft, to explore what it really means to build an AI‑native marketing team without losing the human premium. Drawing on insights from CIM's new AI report, Scott explains why AI won't simply “take all the jobs”, but it will change them. He shares how Microsoft has adopted AI internally, what that has meant for teams, and how leaders can redesign roles, apprenticeships, and talent pipelines so humans and AI work together, not in competition. If you're a marketing leader, or an ambitious early‑career marketer wondering how to stay relevant in an AI‑driven world, this episode is for you. In this episode, you'll learn:· How to balance automation and human judgement so you protect the human premium · What Scott learned leading AI adoption at Microsoft, and how smaller organisations can apply the same principles· A simple approach to getting started: where to pilot AI, what to measure, and when to scale (or stop) Listen now to rethink what a marketing team is and how you can lead your organisation towards a confident, AI‑native future.  Want to know more? Check out the CIM Content hub now for all things marketing.  Thanks for listening to this episode. You can share your thoughts and feedback in our survey now, or contact us at podcast@cim.co.uk

Six Oscar Mayer Wienermobiles racing around the Indianapolis Motor Speedway. It may sound like a publicity stunt, but for Todd Kaplan, it was something much bigger: a reminder that great marketing should surprise people, spark conversation, and create joy.This week, Jim welcomes Todd Kaplan, Chief Marketing Officer of Kraft Heinz North America. Since joining Kraft Heinz in 2024 after nearly two decades at PepsiCo, Todd has been leading one of the industry's most ambitious brand transformations, helping modernize more than 70 iconic brands while building a culture rooted in creativity, collaboration, and consumer insight.Recorded live at Cannes Lions in the Infillion Café, Todd shares why marketing should be more like jazz than classical music, how his philosophy of "collaborativity" helps teams move at the speed of culture, and why even the biggest organizations need to leave room for improvisation. From the Oscar Mayer Wienie 500 to Heinz's award-winning creative work, Todd explains how great ideas are born, why creativity still drives growth, and why the strongest brands never lose sight of the fundamentals.Whether you're leading a global organization or building your own brand, this conversation is full of practical lessons on creativity, leadership, and finding new energy in iconic brands.—This week's episode is brought to you by Infillion.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In most workplaces, safety conversations jump straight to the scariest headlines, active shooters, and worst-case scenarios, while overlooking the everyday situations that are far more likely to cause harm. Yet the people who consistently stay safe aren't superheroes; they're ordinary individuals who've learned to notice early warning signs, trust their instincts, and take simple, proactive steps before trouble starts. Today's guest, Jerry McCormick, Marine Corps veteran, retired police captain, workplace safety expert, and author of Why Some People Don't Become Victims: What 10,000 Police Officers Reveal About Workplace Violence and Practical Prevention, is here to change how we think about personal and workplace safety.  In this episode of Marketer of the Day, Jerry shares what he learned from interviewing more than 10,000 police officers worldwide about why they rarely become victims of crime off duty, despite constantly being around danger. Instead of teaching fantasy heroics or fear-based “what if” scenarios, Jerry focuses on plain-language, practical safety habits that anyone can use at work, at home, and in public. He explains why most companies don't actually need “active shooter training” (which is designed for first responders), and why a holistic, everyday safety approach is far more effective and relevant. Jerry breaks down simple, high-impact actions, like knowing how to lock doors, use the office PA system, run basic lockdown and evacuation drills, and recognize when a situation is starting to turn bad so you can quietly leave before trouble starts. He also talks about the psychology of fear, how it hijacks your body in a crisis, and why rehearsed, step-by-step procedures help you act calmly when it matters most. Through real-world examples from offices, schools, industrial parks, and medical practices, he shows how small changes in preparation, communication, and team drills can massively increase safety without creating panic or disrupting operations. https://youtu.be/sJBTM-Yib1s?si=rnZDcrMW6l9Epnlf If you've ever wondered whether your organization is focusing on the wrong threats, or you want your family and team to be safer without living in constant anxiety, this conversation delivers a grounded, empowering perspective. You'll walk away with a clearer understanding of actual risks, simple ways to reduce them, and how to turn “safety” from a scary, technical topic into an everyday skill that everyone can understand and use. Quotes: "You don't need active shooter training; you need training that looks holistically at where you work, where you play, where you live, and how you can live safer without living in fear." "My suggestion is see danger, recognize it, and avoid it in the first place; you don't have to be the hero in every story to keep your family safe." "When you give employees safety, you give them value, and excellent security is actually excellent customer service." Contact Details: Visit Personal Safety at Work Today and Discover Expert Training to Help you Stay Prepared, Not Scared Follow Jerry McCormick on LinkedIn for Expert Insights on Workplace Safety Follow Jerry McCormick on Facebook for Practical Personal Safety Tips Why Some People Don't Become Victims on Amazon

We are thrilled to have the dynamic Dennis Yu, CEO of Blitz Metrics on this one. We explore the transformative power of AI in marketing (unique insights!), and how to leverage it effectively to streamline processes and enhance creativity.Dennis shares his insights on the common pitfalls marketers face when integrating AI, emphasizing the need for a mindset shift to truly harness its potential. He discusses how AI can take over repetitive tasks, allowing marketers to focus on their core missions and build genuine connections with their audiences.The conversation dives deep into the concept of the "Content Factory," where one piece of content can be transformed into multiple meaningful assets without losing authenticity. Dennis also highlights the importance of building AI teams and agents that can work collaboratively, much like a well-oiled machine, to drive marketing success.Key takeaways...- Mindset Shift: Embrace AI as a tool to enhance your capabilities, rather than viewing it as a replacement for human creativity.- Focus on Core Goals: Identify the administrative tasks that can be automated, freeing up time for more impactful work.- Build Your AI Team: Treat AI agents like team members by training them with your unique voice and insights to maintain authenticity.- The Content Factory: Repurpose content effectively to create a variety of meaningful assets from a single piece of content.Join us for this engaging and insightful discussion filled with actionable strategies that will empower marketers to thrive in the evolving landscape of AI-driven marketing.Our guest...Dennis Yu is a prominent figure in the world of digital marketing, known for his expertise in AI-driven marketing systems. As the CEO of Blitz Metrics, he helps businesses streamline their marketing processes and train the next generation of digital marketers. Dennis is passionate about empowering marketers to work smarter and achieve their core missions through innovative strategies.~*~*~Making a Marketer is brought to you by Powers of Marketing - providing exceptional podcast experiences & online and in-person events since 2013. Check out episode 193, and if our show moves you, please share it and let us know your thoughts!Take our LISTENER Community Survey!!! HERE** Our editor Avri makes amazing music! Check out his music on Spotify! **

How do you make plain water feel like a $300 fragrance?Allison Cullman, SVP of Marketing at Hint Water, joins Daniel to break down a campaign that turned hydration into pure desire (and why it worked). She explains why wellness got exhausting for consumers, so Hint stopped selling zero sugar and zero calories and started selling to emotions.Plus the brand's first OnlyFans page, placements from Love Island to Esther Perel, and why building future demand beats chasing the sale in front of you. If you're a Marketer who wants to take a bolder brand swing, this episode is for YOU.Do yourself a favor and hit follow so you never miss an episode, and drop us a rating while you're at it. It genuinely helps.Follow Allison: LinkedIn: https://www.linkedin.com/in/allison-cullman-03829731/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

In this episode, Kiran Kapur and Charles Nixon explore key marketing concepts starting with the letter O, including opportunity cost, opinion leaders, out-of-home marketing, and open-ended questions.

What does a marketing team look like when AI is embedded in every part of their workflow, from research and briefing to creative, measurement, and sales enablement?  In this episode, host Ben Walker is joined by Scott Allen, General Manager of Global Marketing, Privacy and Agency Management at Microsoft, to explore what it really means to build an AI‑native marketing team without losing the human premium.If you're a marketing leader, or an ambitious early‑career marketer wondering how to stay relevant in an AI‑driven world, this episode is for you.Can't wait for the full episode on Thursday? Check out the CIM Content hub now for all things marketing.

Partner with Jay: https://www.jayschwedelson.com/contactㅤPre-order Jay Schwedelson's new book, Stupider People Have Done It (out June 9, 2026).All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206ㅤSubscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletterㅤRegister for GuruConference (FREE + VIRTUAL!) https://www.guruconference.comㅤCheck out Eventastic (FREE + VIRTUAL!) https://www.eventastic.comㅤConnect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/Check out Jay's YouTube channel: https://www.youtube.com/@schwedelsonCheck out Jay's Instagram: https://www.instagram.com/jayschwedelson/Ask Jay anything: https://www.jayschwedelson.com/askㅤLeave a comment and follow the show, it really helps us out!ㅤBig shoutout to our sponsor, Knak!Marketers, you know the pain… You spend hours on a campaign, and then it gets stuck in review cycles and barely looks like what you started with.Knak makes it simple. Design emails and landing pages, collaborate, and launch - all in one place. No tool hopping, no messy handoffs, with AI built in to help you move faster.See how it all works, get started at knak.com/demoㅤ41% of long-form LinkedIn posts are now fully AI-generated, which explains why your feed feels like the same three posts wearing different hats. Jay Schwedelson makes the case that the way out is content people can literally steal from you, and then gets into why Target is handing weekly challenges to fans with 500 followers and what that same idea looks like in a boring, regulated B2B world. There is also a firm, slightly personal position taken against a certain underwear campaign.ㅤBest Moments:(00:30) New Pangram data showing 41% of long-form LinkedIn content now carries some form of AI generation(01:19) Why stealable content like templates, prompts, screenshots and checklists is pulling 40% higher engagement(02:24) What happens to open rates when you put the word "steal" at the front of a subject line(03:52) How Club Target turned 500-follower shoppers into a 15,000-creator marketing engine with weekly challenges(05:00) Building your own customer creator club when you are not Target and your industry is boring(07:23) Meta testing a TikTok-style Facebook feed and why every video you make should already be vertical

Julee Laurent is an author, musician, marketer, and emerging tech founder whose work spans books, indie music, media, nonprofit strategy, and app development. She is the author of four books, including two forthcoming fall releases: 'The Disappearing' and a book of cultural history 'The History of Hippie Shit'. During her years in Nashville, she was the lead singer of Venus Envy and wrote for In Review under that name. Her writing has appeared in Village Voice, Marie Claire, and Gannett Press. After moving to Michigan, she founded the indie band Michigan City Vandals, touring the Midwest and performing at festivals including CBGB Fest in New York.She is also the founder of Think Tank Media, where she consults with nonprofit and for-profit organizations on earned media, social media strategy, grant writing, and epic event creation. Julee is currently launching Eowyn Technologies, a company focused on developing apps for the nonprofit industry. Julee is the proud mother of two creative and brilliant young adults: her son Ignatius, a rapper and producer in Los Angeles, and her daughter Lola, who is studying psychology and neuroscience in college.https://www.thinktankmediaus.com/https://on.soundcloud.com/voLrUyUjlFYU9n2Jk3https://www.amazon.com/stores/Julee-Laurent/author/B0BN6Z72ZM?Theme song: “Hollywood Faded' by Luna Halo@treymitchellphotography @feeding_the_senses_unsensoredfacebook.com/profile.php?id=100074368084848www.threads.net/@treymitchellphotographyftsunashville@gmail.com

A Fan-Favorite Rebroadcast: This episode is a rebroadcast of one of our fan-favorite conversations — originally released as Episode 661. We're bringing it back because the strategies Alex Piech shares are just as relevant today as they were then. In this episode, John Kitchens sits down with Alex Piech, a top-producing agent with EXP Realty in the highly competitive Dallas-Fort Worth market, for a wide-ranging conversation on what it actually takes to build consistent, predictable business in real estate right now. Alex breaks down his four core lead sources, why "the best marketer wins, not the best real estate agent," and the two metrics every agent should be tracking to turn their year around. Key Topics Covered: Mindset & Consistency — Why real estate rewards delayed gratification, and how to stay the course through 100 conversations before judging a lead source. - What's Working Now — Alex's top four lead sources: YouTube content, geographic farming, expireds, and Google PPC — and why doubling down beats chasing shiny objects. - Dominating a Geographic Farm — The multi-touch system behind Alex's neighborhood dominance: email opt-ins, quarterly market updates, postcards, and genuine community presence. - The Fake Agent Study — A real marketing experiment where a fictitious agent captured 82% top-of-mind market share in a neighborhood using nothing but consistent postcards. - Adapting to the Market — Why agents pricing off old comps are getting burned by rate swings, and how the agents thriving right now are the ones who've adjusted their approach. - The Two Metrics That Matter — Why conversations and appointments are the only numbers that really move the needle, and how to reverse-engineer your year from them. - Targeting Motivated Sellers — How to work expireds, relocation buyers, and absentee owners using the Frank Kern hook formula and a "have to move" mindset. - Creative Open House Strategy — The $700 taco truck play that turns one listing into a neighborhood-wide buzz event. "The best marketer wins, not the best real estate agent." — Alex Piech Connect With Us: Want to build a 7-figure real estate business? Join John Kitchens every Thursday at 11:00 AM Eastern for a live training on how to make the right hire and free up 15+ hours a week — save your seat at 7FigureBP.com. Ready for a deeper look at your business? Book a 7 Figure Audit at 7figurecall.com. Follow us: Instagram @johnkitchenscoach · LinkedIn @johnkitchenscoach · Facebook @johnkitchenscoach

Let's know what you liked and learnt! AI is changing how customers discover brands - and making marketing attribution far more complex.In this episode of The Super CMO Show, Swami speaks with Scott Desgrosseilliers, Founder and CEO of @wickedreports about the rise of the AI dark funnel, the shift from SEO to GEO, and why marketers need to make their websites AI-ready.They explore how brands can earn visibility in AI-led conversations, use structured content and proprietary expertise, rethink first-touch attribution, and make better budget decisions when clicks no longer tell the full story.⭐ 5 Key Takeaways1. AI is creating a new “dark funnel.”More customer research is happening inside AI chats, making early discovery and first-touch attribution harder to see and measure.2. SEO is evolving into GEO.Brands need to make their websites AI-ready with clear structure, specific intent, FAQs, how-to content, and original research that AI systems can understand and reference.3. Proprietary expertise is the new visibility advantage.Generic content will not be enough. Brands that translate their distinctive knowledge, data, and point of view into AI-friendly formats can earn more meaningful recommendations.4. Marketers must look beyond platform-reported ROAS.Google, Meta, email, and SMS platforms can all claim credit for the same conversion. Independent, deterministic attribution helps reveal what actually drove new-customer growth.5. Brand and first-party data are becoming even more valuable.As AI puts more distance between brands and the customer click, building a trusted brand, capturing owned audiences, and continuously testing new signals will be critical to growth.⏱️ Timestamps00:00 Introduction01:56 AI Will Approximate or Guess Things04:11 Your Search Traffic Is Going Down08:59 AI Will Understand the Intent of the Page26:10 It's All About the Profitable Outcome35:44 All the Ad Platforms Are Grading Their Own Homework39:50 The Best Thing I've Seen Isn't Accurate Enough to Count On45:13 Keep Modifying Your Tags and Your Content47:10 The Importance of Building a Brand49:01 ChatGPT Already Has a Conversion API50:09 From Reports to AI-Powered Marketing DecisionsSelected Links and Show Notes⁠: https://www.contraminds.com⁠Subscribe to our Weekly Newsletter⁠: https://blog.contraminds.comSubscribe to ContraMindsSpotify: https://open.spotify.com/show/4xceASphmwAjJONTlsvo2YApple Podcasts: https://podcasts.apple.com/us/podcast/contraminds-decoding-people-minds-strategy-and-culture/id1485202972Follow UsTwitter: https://twitter.com/contramindsInstagram: https://www.instagram.com/contraminds/LinkedIn: https://www.linkedin.com/company/contramindsFacebook: https://www.facebook.com/contraminds

Retail success isn't about chasing the latest tools; it's about building operations that actually deliver on your promises. Today's guest, Mani Subramaniam, Head of Retail and Consumer Goods at Experion Technologies, has spent over 30 years helping global retailers modernize their stores, supply chains, and customer experiences, all while keeping AI and technology tightly aligned with real business outcomes instead of hype. In this episode of Marketer of the Day, Mani explains why growth doesn't solve weaknesses; it exposes them. Using vivid examples from major retailers (including what happens when shelves are literally empty for months), he breaks down retail operations like an umbrella: if every “spoke” (supply chain, merchandising, store ops, people, systems) isn't working in harmony, the whole thing fails.  Mani shares how smart retailers stress-test their operations before they scale, asking, “What will break if we grow faster?” and then fixing those weak links in advance. Mani dives into the mindset and measurement behind reliable execution: learning from mistakes instead of hiding them, building true teamwork instead of lone heroes, and measuring not just leads and sales, but on-time delivery and promise-keeping. Mani emphasizes that marketing and websites can say anything, but the customer only experiences one thing: whether you kept your promise. Fail at that, and you don't just lose a sale; you lose the customer and their entire cohort.  https://youtu.be/O6OZj527NqE?si=A6IspG8lmN--oTNX The conversation then shifts to AI in retail and business operations. Mani argues you should never start with “What can AI do for me?” but instead ask, “Where is my work breaking down, and can AI help there?” He shares how he uses AI to compress weeks of financial and business analysis into days, while still validating every insight, and how retailers are using AI for proactive communication around shipment delays, pricing changes, and faster, more consistent follow-up. If you're interested in using AI as a practical assistant to strengthen existing processes, improve execution, and grow without breaking your business, this episode is packed with grounded, real-world insights you can apply right away. Quotes: “Marketing makes promises, but only your execution can keep them. The customer doesn't care which part of your business failed; they only know that you failed.” "Make sure that if you have made a promise, every small bit of your business is geared up to meet that promise." “There are no single heroes in a retail operation. Everybody contributes to the success, and it's the coordination of many small things that keeps your promises to the customer.” Contact Details: Transform your Business with AI-powered Software Solutions: Explore Experion Global Today Join Mani Subramaniam on LinkedIn for Thought Leadership on AI, Retail, and Digital Transformation

In a fairly inconspicuous SXSW podcast, two marketers shook the music industry.  Jesse Coren and Andrew Spelman, two co-founders at Chaotic Good, explained how they make bands go viral.  Their methods shocked people.  Today on Nudge, I reveal how these two marketers use psychological hacks to manipulate the masses and make 'indie' bands mainstream.  --- Become an FSB member: https://get.fsb.org.uk/nudge/ Listen to the Billboard podcast: https://youtu.be/v1rP3cpilkM?si=iF2B9zzMQEZ5tSVb  Listen to the Guardian podcast: https://www.theguardian.com/news/audio/2026/may/05/fake-fans-fake-buzz-how-your-favourite-band-got-big-podcast  Unlock the Nudge Vaults: ⁠https://www.nudgepodcast.com/vaults⁠  Join 11,931 readers of my newsletter: ⁠https://www.nudgepodcast.com/mailing-list  Connect on LinkedIn: ⁠https://www.linkedin.com/in/phill-agnew/⁠ ---  Today's sources:  Mallinson, D. J., & Hatemi, P. K. (2018). The effects of information and social conformity on opinion change. PLOS ONE, 13(5), e0196600. Muchnik, L., Aral, S., & Taylor, S. J. (2013). Social influence bias: A randomized experiment. Science, 341(6146), 647–651. Salganik, M.Salganik, M. J., Dodds, P. S., & Watts, D. J. (2006). Experimental study of inequality and unpredictability in an artificial cultural market. Science, 311(5762), 854–856.

Your best content ideas and warmest leads are already sitting in data you forgot you had. Jay and Daniel break down "AI ingestion": feeding transcripts, LinkedIn exports, and CRM data into tools like Claude so your AI actually knows your business and stays up-to-date. Daniel shares his exact prompt for turning one podcast transcript into clips, hooks, and subject lines that get watched past three seconds. Jay reveals the LinkedIn data trick that exports every connection, DM, and comment, then ranks who to reach out to first. Plus why your tools need an API connection or you'll fall behind. If you're a Marketer who wants to squeeze more content and more leads out of data you already own, this episode is for YOU. Enjoying Bathroom Break? Follow the show and drop us a rating, it genuinely helps more Marketers find us. Now go follow The Marketing Millennials. Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: https://workweek.com/ Follow Jay: LinkedIn: https://www.linkedin.com/in/schwedelson/ Podcast: Do This, Not That Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: https://themarketingmillennials.com/

Stress, burnout, and emotional overload silently derail even the most talented leaders. Today's guest, Dr. Julie Donley, a psychiatric nurse, leadership coach, and author, has transformed decades of personal hardship and frontline experience into practical tools that help leaders become more resilient, emotionally intelligent, and effective with their teams. In this episode of Marketer of the Day, Dr. Julie shares how surviving 17–18 surgeries, serious illness, divorce, single parenting, and financial hardship forged her perspective on change and leadership. Out of that journey came her book, Does Change Have to Be So Hard?, in which she breaks down why change is H.A.R.D. (Habits, Attachment, Resistance, Discouragement) and how to make it E.A.S.Y. using neuroscience, mindset shifts, and simple, repeatable strategies. Instead of getting stuck in “Why me?”, she shows leaders how to ask, “What can I learn from this?” and use adversity as curriculum for growth. Dr. Julie dives into the human side of leadership, how to protect your attention, avoid “shiny object syndrome,” and use clear goals and vision to stay focused in a noisy, fast-paced world. Drawing on her decades in psychiatric nursing and leadership, she explains why emotional intelligence, boundaries, and self-awareness are now competitive advantages, especially as AI and technology accelerate. Her Leading at the Speed of People framework and C.A.R.E. model (Communicate, Appreciate, Respect, Empathize) help leaders create environments where people feel seen, supported, and inspired instead of burned out and checked out. You'll also hear why mentors, coaches, and community are non-negotiable if you want to grow faster and avoid avoidable mistakes. Dr. Julie talks about the danger of negativity, whether from family, coworkers, or social media, and why curating what (and who) you allow into your head is essential for resilience. She shares practical ways to shift from scarcity (“I don't have enough…”) to intentional creation, using mindset, structure, and support systems to move from survival mode to a life and career you're genuinely proud of. https://youtu.be/_E1iBtHOH2c?si=tnbKAU8bv8yNSgv0 If you're a manager suddenly thrust into leadership, a business owner feeling overwhelmed, or a high performer who's quietly burning out, this conversation will give you tools and hope. You'll learn how to define success on your own terms, lead at the speed of people, not just technology, and become “unapologetically you” while creating environments where others can thrive too. Quotes: “You are not alone, even if it feels that way. Your job is to find the mentors, the teachers, and the support that shorten your learning curve.” “Leaders underestimate how hungry people are for attention, nurturing, and simple human kindness.” “I believe we have far more power than we know how to use, and most of us are giving that power away without even realizing it.” Contact Details: Lead with Confidence; Transform Your Leadership Today: Visit the Official Website of Dr. Julie Donley  Follow Dr. Julie Donley on Facebook for Emotional Intelligence Tips, and Practical Strategies Connect with Dr. Julie Donley on LinkedIn for Leadership Insights That Inspire Action Unlock Better Leadership; Subscribe to Dr. Julie Donley on YouTube Get Inspired; Follow Dr. Julie Donley on Instagram Does Change Have to Be So Hard on Amazon

What if you managed AI agents like employees? Brandon Metcalf, CEO and Founder of Asymbl, built a hybrid workforce of humans and digital workers doing exactly that.Brandon talks to Daniel about how he treats AI agents like new hires, names and job descriptions included. Plus: the human SDR who got so good at managing an agent he got promoted to AE and closed 11 deals his first month. And how Asymbl hired 100 people in 100 days, out of 17,000 applications...with one single human recruiter.If you're a Marketer who wants to understand how AI agents and humans actually work together, this episode is for YOU.Enjoying the pod? Give us a follow and drop a rating, it helps more Marketers find the show.Follow Brandon: LinkedIn: https://www.linkedin.com/in/metcalf/Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Wondering what YouTube's aggressive push into living rooms means for your marketing channel strategy? I interview Liron Segev to learn how to optimize your YouTube channel and content for TV viewersWhy YouTube on TV Changes MarketingOptimize Your Channel Banner and Thumbnails for TVCreate Longer, Episodic Content for the Couch AudienceUnderstand YouTube's New Unique Reach MetricPrepare for Ask YouTube and AI-Powered Search on TVTake Advantage of YouTube's TV Commerce FeaturesGuest: Liron Segev | Show Notes: socialmediaexaminer.com/728Review our show on Apple PodcastsSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In today's workplace, it's rarely the lack of communication that causes the biggest problems; it's the fear of saying the wrong thing, the emails never sent, and the hard conversations avoided. Silence, mixed messages, and surface-level conversations quietly erode trust, culture, and productivity. Today's guest, Scott Harvey, a former FBI-trained hostage negotiator, communication advisor, and author of “Silence Kills,” reveals why unspoken conversations and poor listening are costing organizations up to 18% of their payroll in miscommunication, and what to do about it. In this episode of Marketer of the Day, Scott breaks down the art and science of communication as he's lived it: from high-stakes hostage situations and law enforcement media briefings to corporate boardrooms and keynote stages. He explains why communication is a “dance” instead of a formula, how tone and body language outweigh the actual words you say, and why in a world obsessed with content creation and TL;DR shortcuts, deep listening has become a rare superpower. Scott shares practical, real-world tactics leaders can use immediately: How to use tone, questions, and curiosity to “listen people” into the decisions you need them to make. Why silence without rapport feels like you don't care, and how to break that silence in a way that builds trust instead of fear. How to leverage simple CRM notes and meaningful follow-up to create unforgettable experiences that keep customers and team members loyal (including a powerful hotel-cookie story you'll remember). Ways to use AI as a research assistant and rehearsal partner, without becoming robotic or losing authenticity. We also dive into Scott's passion for storytelling as a strategic tool. He explains how to collect everyday stories, test them on social media and podcasts, then refine them, just like a stand-up comedian, into a “quilt” of stories that emotionally land with audiences and make your message stick. https://youtu.be/lslOhSZaSsM?si=zKmDXkB8ix3Qj_uZ If you're a founder, executive, coach, or team leader who senses that miscommunication, unasked questions, and unresolved tension are holding your people back, this episode will give you a new lens and a toolkit for leading with listening, speaking with confidence, and building the kind of trust that keeps your best people and best clients around for the long term. Quotes: “If there's no listener, there's no story. You can share stories all day, but if there's nobody there to interpret those stories, you're not communicating anything.” “Don't script hard conversations. In an AI-driven world, that feels inauthentic. Trust your tone to convey that this is hard, but that you both will be better at the end of it.” “In a world that doesn't ask you to listen much, listening today is so rare it's like a superpower.” Contact Details: Book Scott Harvey Today → Transform the Way Your Team Communicates Communication Can Make, or Break Your Team: Connect with Scott Harvey on LinkedIn Ready to Change the Conversations That Matter Most? Follow Scott Harvey on X Follow Scott Harvey on Facebook for Powerful Communication Strategies Follow Scott Harvey on Instagram for Quick Communication Tips Silence Kills on Amazon

Just because your offer is always available doesn't mean you can't make it urgent for them to buy now. Marketers have a weird relationship with urgency. They know it works.They know people procrastinate.They know a good deadline can turn “I'll think about it” into “Where do I put my credit card?”But then comes the problem.What happens when the offer is evergreen?What happens when the sales page is always live, the checkout link always works, and the product is technically available 24 hours a day, 7 days a week, whether someone buys today, next Tuesday, or three months from now while eating cold pizza on the couch?Check out this podcast with Jim Edwards as he and Stew Smith discuss your offer to help make your sales pages EVERGREEN. For More info- Facebook Group – Sales Copy and Content Marketing Hacks at https://www.facebook.com/groups/copywritingandcontenthacks and for more information on the wizards used to make outstanding sales copy check out https://www.CopyandContent.ai

AI is changing how customers discover brands, compare options, and make decisions. Traditional SEO once focused primarily on Google rankings. AI answer engines now examine a brand's entire digital footprint.That footprint includes websites, podcasts, videos, social media, public relations, reviews, and online communities. In this episode, Justin Inman explains why marketers must coordinate paid, owned, and earned signals. These signals influence how brands appear across leading AI systems.The conversation introduces Share of Prompt. This measurement evaluates visibility across branded, competitive, and intent-driven questions. However, visibility metrics are only the starting point. Marketers need actions that improve positioning, correct hallucinations, and strengthen trusted sources.The episode also explores AI enabled Market Research and changing customer intent. Brands can study which sources influence answers and where misinformation begins. Regulated industries face additional challenges. AI outputs can create compliance, legal, financial, and reputational risks.Marketers must also avoid low-quality automated content. Generic AI articles may create spam signals and damage long-term visibility. A distinctive human viewpoint remains essential. AI can assist content creation, but humans must provide context, accuracy, and original thinking.• The shift from search links to AI answers• Answer engine optimization and generative engine optimization• Share of Prompt as a visibility measurement• Reddit's influence on AI recommendations• AI hallucinations and brand narrative control• Brand Knowledge Graphs and predictive analytics• AI governance within regulated industries• Zero-click search and personalized websites• New AI-focused marketing roles• Career advice for emerging marketers

Most conversations about climate change stop at fear, politics, or denial, and never make it to practical solutions. Today's guest, Dr. David E. Comings, is determined to change that. A physician, geneticist, former director of medical genetics at City of Hope National Medical Center, and author of nearly 500 peer‑reviewed papers, Dr. Comings brings a lifetime of scientific rigor to what he calls humanity's greatest challenge: global warming. In this episode of Marketer of the Day, Dr. Comings breaks down four key variables driving climate change: rising CO₂ levels, the accelerating rate of that rise, Earth's massive heat imbalance (equivalent to 143,000 atomic bombs going off every day), and the warming and acidification of the oceans. He connects the dots between hotter oceans, more extreme storms, deadly heat waves, crop failures, and food insecurity, showing how these forces compound into a global crisis already claiming thousands of lives. But this isn't just another doom-and-gloom climate episode. Dr. Comings lays out four actionable ways to fight global warming at scale. You'll hear about restoring Earth's albedo (reflectivity) with highly reflective surfaces in deserts, reversing ocean acidification, and using enhanced weathering, crushing specific rocks so they chemically bind CO₂ safely and permanently. He also explains why injecting carbon dioxide into basalt formations could safely store trillions of tons of CO₂, and why some popular “bury it underground” approaches may be far riskier than people realize. Dr. Comings also exposes the policy failures and missed opportunities that are making the problem worse, from governments paying companies not to build offshore wind farms, to leaders who dismiss climate science as a hoax. He contrasts this with countries like China, which, despite high emissions, are investing heavily in hydroelectric, solar, and wind, and “putting us to shame” with their sense of urgency. Along the way, he shares how his own shock at the accelerating rate of CO₂ increase pushed him, post‑retirement, to write his book “The Science of Global Warming: Four Ways to Fix It” with 106 color illustrations and over 300 scientific references. https://youtu.be/eZ0dB7iNO6g?si=tgB67bN9fKQxCt4z If you've ever wondered, “Is there actually anything we can do?” this conversation offers both hard science and real hope. You'll come away with a clearer understanding of the physics behind global warming, concrete large‑scale interventions that could make a meaningful difference, and specific actions individuals can take, from how they vote to how they might participate in enhanced weathering efforts. Whether you're skeptical, overwhelmed, or already convinced, this episode will equip you with better arguments, better science, and a more actionable vision for what it would take to turn the ship around. Quotes: "The Earth's heat imbalance is equivalent to 143,000 atomic bombs going off every day. That is an enormous amount of heat going into the ocean."  "Heat kills more people as a weather problem. It kills more people than hurricanes, tornadoes, and earthquakes combined."   "Climate change is real, and it's getting worse and worse and worse. We need governments or billionaires to step in and say, 'I'm here to help.'"  Contact Details: Discover Real-World Solutions to Climate Change. Visit the Comings Foundation Today Follow Dr. David E. Comings on Facebook to Stay Informed on the Latest Climate Science The Science of Global Warming: And Four Ways to Fix It on Amazon

Most marketers still treat CTV as separate from digital. Alison Clark, CTV and Go-to-Market Strategy Lead at AdRoll, brings 20 years of programmatic, CTV, and digital media experience to make the case for CTV's performance era. She explains why video belongs inside your digital strategy, not beside it, and how omnichannel buying across television, display, and social works as one strategy. She also covers why brand perception now shapes AI-driven discovery and outcomes.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

The CPG Guys are joined in this episode by Ali Miller, GM of Advertising and Tim Castelli, VP Global Ad Sales at Instacart.This episode was recorded in France at the 2026 Cannes Lions International Festival of Creativity.Follow Ali on LinkedIn at: https://www.linkedin.com/in/about-ali-miller/Follow Tim on LinkedIn at: https://www.linkedin.com/in/timcastelli/Follow Instacart Ads online at: https://company.instacart.com/adsAli & Tim answer these questions:So Ali, let's kick it off with you on a massive macro trend. We just read Nik Modi's latest RBC Capital report, Modi's Musings Volume 4, and theme number one is that Cultural Relevance > Brand Equity—meaning scale alone doesn't protect you anymore; you have to turn online platforms into an active "economic substrate" for identity and transaction flow. How is Instacart evolving its ad tech stack to let legacy CPG giants quickly move at the speed of a viral TikTok trend or cultural moment, turning immediate social media inspiration into a converted grocery basket? That speed to conversion is everything. Tim, let's talk about some news you announced at Cannes this week. Let's start with your AI Shopping assistant. What makes Instacart's AI assistant different?As consumers look to collapse choice complexity because of low mental energy and rising anxiety, the visible shelf is shrinking from 50+ items down to 1 or 2 AI-curated recommendations. How does this radically compressed digital real estate change your ad business strategy and Joint Business Plans with brands? You mentioned you're intentionally not running ads in AI experiences yet. Walk us through how you're thinking about that. Jumping back to the news…Immersive Feed feels like a direct response to how consumers are already discovering food on social media. How do you make sure that experience feels additive and not just like another ad unit? Does this foreshadow more to come with media publishers and creators? And for Ads Studio – is that essentially opening up Instacart's own marketing engine to brand partners? What made you confident enough in that internal capability to turn it into a commercial offering?Tim, let's pivot to New Revenue Streams and Business Models. CPG brands are desperately trying to evolve from old-school, unit-driven transactional models toward ecosystem-based monetization. With Instacart Caper Carts rolling out smart screens right into the physical brick-and-mortar aisles, you guys have built a literal physical-digital loop. How should brands rethink co-created, real-time physical store experiences using your connected hardware?Connected hardware in the physical aisle is the ultimate frontier. Ali, we can't talk about Cannes Lions without talking about Closed-Loop Measurement. Marketers are completely burnt out on self-attributed platform metrics. Instacart's entire value proposition is anchored on receipt-level, purchase-verified deterministic truth. For the brand marketers listening who are caught in the "Validation Trap," what does mathematically clean, independent attribution look like over the next three years, and how does Instacart enforce it?If it doesn't move actual volume off the shelf, it's just noise. Tim, looking at your front-row seat to enterprise sales, what separates the North Star CPG brands—the progressive companies that are aggressively growing their volume share on Instacart right now—from the legacy laggards who are still trying to run 20-year-old, static, distribution-only playbooks? What core corporate competency or operational rhythm allows them to win?Incredible, provocative insights. Now, before we pack up the mics and head out onto the Croisette for a glass of rosé, we have to save a special final question. Cannes Lions is famously the birthplace of massive, landscape-shifting partnership announcements and enterprise platform reveals. Ali, Tim... what do you guys have cooking up under the hood for Instacart that you can uniquely share with the CPG Guys community live today?CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comSheCOMMERCE Website: https://shecommercepodcast.com/Rhea Raj's Website: http://rhearaj.comLara Raj in Katseye: https://www.katseye.world/DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

Most marketers still treat CTV as separate from digital. Alison Clark, CTV and Go-to-Market Strategy Lead at AdRoll, brings 20 years of programmatic, CTV, and digital media experience to make the case for CTV's performance era. She explains why video belongs inside your digital strategy, not beside it, and how omnichannel buying across television, display, and social works as one strategy. She also covers why brand perception now shapes AI-driven discovery and outcomes.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

It's easy to be blinded by data. But most of it is just noise. Every data point is rooted in human behaviour and that's what matters - asking why, staying context based, and remembering that most people don't care about your marketing. On the #ShinyNewObjectPodcast, Fiverr VP of Global Brand Communications Shiri Hellmann tells us why and how she uses AI for social listening, how she's screwed up the worst, and how to handle data in a way that makes sense. Subscribe to the channel to continue getting #marketing insights for data driven leaders.

When your business depends on appointments, renewals, and repeat clients, dropped follow-ups and scattered notes are expensive problems. Handwritten reminders, sticky notes, and overcomplicated CRMs often create more friction than they solve. Today's guest, Jan Levine, CEO of ClientPulse Ltd, explains how he used Voice First AI to rescue his own rapidly growing financial practice from that chaos and then transformed his solution into a powerful platform that helps other service-based businesses stay organized, responsive, and consistently top-of-mind with their clients. In this episode of Marketer of the Day, Jan walks us through how voice-driven client management can replace tedious data entry and outdated workflows. Instead of typing notes or wrestling with bloated software, agents, advisors, salon owners, repair shops, and other professionals can simply talk into their phone as they leave a client meeting. Client Pulse automatically extracts the key details, contact info, assets, preferences, next steps, and appointment times, updates the record, sends a thank-you email, and schedules reminders, all in seconds. Jan dig into one of the biggest fears around automation and AI: that it will feel cold, fake, and impersonal. Jan explains how he intentionally designed Client Pulse to do the opposite, using AI to create more human, personal communication at scale. From birthday and anniversary reminders that prompt you to record a quick, personalized video, to one-click follow-up calls and policy renewal reminders, the system keeps you consistently present in your clients' lives without feeling like yet another generic, system-generated message. You'll also hear how Jan has extended this technology beyond business into family life. He demonstrates a simple visual “family wall” interface built for grandparents, where each grandchild is represented by a photo. With a single click, Grandma or Grandpa can start a video call, send a message, or trigger reminders like “take your medication” or “call Mom,” all powered by the same AI-assisted reminder engine. It's a compelling example of how voice, automation, and smart prompts can make life easier, not more complicated. https://youtu.be/NGymQYnyBdA?si=xL7V0EmTiivDaxE9 If you've ever felt guilty about weak follow-up, missed appointments, or losing client details in notes and memory, this episode will open your eyes to what's now possible. You'll learn how voice-first AI, personalized automation, and smart reminders can help you show up more consistently, deepen relationships, and grow your business, without adding more tech headaches to your day. Stay tuned to discover how Client Pulse can turn everyday conversations into organized, meaningful, high-touch client experiences. Quotes: "The whole idea is to use the concept of AI and the power of a contact management system, melding them so that the contact is very personalized and very much one-on-one." "That's what this is all about, using AI to find a better way for people to care for and about each other." "All of these features are designed not to replace but to augment communication, not to have any negative effect on anything artificial, just the opposite, personalizing everything." Contact Details: The Faster You Automate, The Faster You Grow: Try ClientPulse Today Connect with Jan on LinkedIn for More AI strategies, Business Growth Tips, and Real-World Insights

Marketers often find themselves caught between the promise of high-tech innovation and the reality of fragmented consumer data. Matt Spiegel, EVP of TruAudience Growth Strategy at TransUnion, joins Matt Britton on The Speed of Culture podcast to discuss how established analytical frameworks are finding new life in the era of artificial intelligence and privacy changes. The discussion highlights why the most significant hurdle in digital transformation often involves the human element rather than the software itself.Follow Suzy on Twitter: @AskSuzyBizFollow Matt Spiegel on LinkedInSubscribe to The Speed of Culture on your favorite podcast platform.And if you have a question or suggestions for the show, send us an email at suzy@suzy.com Hosted on Acast. See acast.com/privacy for more information.

84% of the time, buyers choose a brand that was already on their radar before they ever started shopping. So why do so many marketing budgets only chase the people ready to buy today?This week, Elena, Angela, and Rob talk with brand strategist and author James Hurman about his new book, Future Demand. James breaks down why brands hit a growth ceiling when they lean too hard on performance marketing. He also explains why feelings outlast facts in memory, and why that changes which channels deserve your investment. Marketers will leave with a clearer case for building demand among tomorrow's customers, not just converting today's.Topics covered:[05:00] Defining current demand versus future demand[07:00] Splitting budgets 50/50 between brand and performance[12:00] Why American marketers lag on brand-building principles[18:00] Measuring future demand through brand tracking[22:00] Why feelings outlast facts in memory[26:00] The case for creativity in earning attention[35:00] James's own future demand brand: Land RoverTo learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter.Resources:Resources: 2021 WARC White Paper: https://www.warc.com/the-rise-of-digital-commerce 2026Future Demand Book: https://futuredemand.com/ James Hurman's LinkedIn: https://www.linkedin.com/in/jameshurman/Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts.

Shane Colella, an Emmy-winning cinematographer turned marketing director at automation firm Westfalia Technologies, makes the case that the agentic era has no historical analog — and that the marketers who win won't wait for permission to find out. He walks through the agentic infrastructure he's actually building, from research dashboards to a Claude-and-n8n pipeline that erases hours of list-building, and argues the real bottleneck isn't technology but getting everyone else on board. Along the way he reframes the fear of lost jobs and vanishing entry-level roles as a perception problem, and lands on a provocation: this moment belongs to disciplined creatives with the clearest vision.

A CMO Confidential Interview with Brent Rivard, co-founding Partner of Geezer Creative, previously CMO of Internova Travel and President of Mass Minority. Brent shares his thoughts on the tunnel vision, reliance on "safe" playbooks, and faulty KPIs that often prevent marketers from seeing the elephant in the room. Key topics include:- Why you shouldn't confuse media with sales- The relentless focus on young consumers even in categories like alcohol where Gen X and Boomers out-consume youth 8:1- The distressing lack of employees over 50 in the agency businessTune in to hear why loyalty is in decline and the idea of agency selection based on a "Jam Session" instead of an RFP. ⏱️ Chapters00:01 - Introduction to Brent Rivard04:25 - The Overlooked $8.3 Trillion Market07:37 - The Myth of Lifetime Value and Changing Consumer Loyalty09:45 - Industries Adapting vs. Falling Behind19:23 - Reassessing KPIs and Marketing Metrics23:28 - Cultural Shifts and Modern Aging31:46 - Practical Advice for Working with AgenciesSubscribe for weekly episodes featuring world-class marketing leaders, board members, and C-Suite executives.#CMOConfidential, #MarketingLeadership, #BrandStrategy, #CorporateActivism, #MarketingStrategy, #CMO, #AIinMarketing, #ExecutiveLeadership, #BrandReputation, #ConsumerTrust, #DigitalMarketing, #MarketingInsights, #ThoughtLeadership, #BusinessStrategy, #CustomerCentricSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ben Gunn, co-founder and Chief Revenue Officer of Fabulate, and Director of Client Partnerships, Eliza Lewis discuss the opportunities and challenges and the need to think beyond communications alone when considering creator marketing for your brand and business. While many brands still treat creator marketing as an experimental line item or a subset of social media, the reality is that the creator economy has outgrown the traditional organizational silos of brand, PR, and media. We are moving away from a campaign-by-campaign mindset toward a world where creator-led activity functions as critical business infrastructure—combining production, media, and distribution into a single, unified force.  However, as this discipline scales, so does the potential for "organizational chaos." Marketers often find themselves buried in fragmented workflows and vanity metrics, struggling to prove true business value while navigating the minefields of brand safety and governance.  Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190   Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934   Listen on Stitcher: https://www.stitcher.com/show/managing-marketing   Listen on Podbean: https://managingmarketing.podbean.com/    For more episodes of TrinityP3's Managing Marketing podcast, visit https://www.trinityp3.com/managing-marketing-podcasts/   Recorded on RiversideFM and edited, mixed and managed by JML Audio with thanks to Jared Lattouf.

This week on Marketing O'Clock: Google Ads' August bidding update is causing tension in the marketing world and leaving clarification to be desired. Plus, for Google Image Search's 25th anniversary, Google changed its homepage from a clean image search box to a gallery.Visit us at - https://marketingoclock.com/

What if the channel you've written off as "brand-only" could measurably lift your Meta and Google performance? In this episode, tech journalist David Murphy is joined by Mike Fogarty, Head of Client Development at Tatari, and Lauren Frame, Director of Growth & Brand Media at Greenlight, to explore how a performance-first app brand turned TV from a scary experiment into an always-on channel that now accounts for over a third of its media mix. Whether you're a growth marketer watching CACs climb on paid social, wondering how to measure a channel without click-through attribution, or curious whether AI-produced creative can fight TV's fatigue problem, this conversation offers a practical framework for treating TV as a performance channel. Today's topics include: What Tatari does differently from a DSP: convergent buying across streaming, linear, and online video, with direct network relationships Why Greenlight tapped out at 90% Meta and Google — paying more and more to reach the same non-converting users The "TV is for big brands" perception, and the lessons from going into the Super Bowl in year one Why you can't pick just linear or streaming: the Disney test that found less than 2% audience overlap The targeting opportunities streaming opens up for a parent-focused app How Tatari made TV feel like a digital channel: self-service activation, AI-powered planning, and real-time optimization Measuring TV: dynamic baseline lift, ACR data, MMP integrations, and Greenlight's stack of Rockerbox, iSpot, Kantar, and MMM Geo-based incrementality tests: streaming drove nearly 5x first-touch, new-to-brand customers vs. 1.1x for linear, with Meta reach up 4%, traffic up 8%, and funnel starts up 10% in test regions AI-produced commercials: Greenlight's Peter Pan spot, creative ethics, and solving creative fatigue with new messaging every quarter Honest advice for performance marketers still on the fence about testing TV Links and Resources: Lauren Frame on LinkedIn Greenlight website Mike Fogarty on LinkedIn Tatari website Business Of Apps - connecting the app industry Host Business Of Apps - connecting the app industry since 2012

Marc Ferrentino, Co-Founder and CEO of Quotient and former chief technical architect at Salesforce, joins Sam Jacobs and Asad Zaman to separate AI-marketing hype from what actually works today. Marc's core claim: the 'AI CMO' is marketing fiction, and the real near-term unlock is clearing the roughly 70% of a marketer's day lost to busywork, so smaller teams can finally operate like big ones. Topics include the collapse of specialized marketing roles into cross-functional generalists, why the apprenticeship model that trained classic marketers is most at risk, where the durable edge moves as performance marketing gets automated... and how taste separates real work from AI slop. Plus, a Quiz Pro Quo trivia round on famous tech emails, an honest look at ageism facing marketers in their 40s and 50s, and a Bulls and Bears debate on legacy martech, HubSpot, and Figma. Key Takeaways: - Marc's near-term promise to marketers is not an AI CMO but the removal of busywork. As he puts it: "companies that come out and claim to be your AI CMO… I think that is the most misleading marketing, but it's also just not true." Buckle up for a story or two about how he's seen the "AI CMO" blow up in people's faces. - The hiring bar is shifting from raw craft to AI fluency. In Marc's words: "we're all looking for the 10x developer, but the 10x developer who knows how to use AI is a 100x developer. And so it's the same thing with the marketer… the marketer who knows how to use AI is a 100x marketer… That's the person we want on the team." And he shares how his own developer interviews changed to match. - Marketing roles are not disappearing, but the specialist ladder that trained seasoned marketers is eroding. As Sam Jacobs, CEO of Pavilion, put it: "I see the collapse of specialization within a particular function. That doesn't diminish the need for the function, but does create an opportunity for those that are more fluent in all of these cross-functional tools." His deeper worry is the pipeline: "the apprenticeship model is the thing that's most at risk," raising the prospect of "a lack of classically trained marketers." - Ageism is real in marketing hiring, and it often hides inside neutral-sounding language. Asad Zaman, CEO of STA, observed, clients are saying things like: "I'm looking for somebody with high energy. High energy is like, I need somebody who is 30 to 33… high energy is like an age, basically." To what extent do the hosts agree with this perspective? Only one way to find out... Connect with the Hosts & Guests: Host: Sam Jacobs, CEO at Pavilion - https://www.linkedin.com/in/samfjacobs/ Host: Asad Zaman, CEO at STA - https://www.linkedin.com/in/azaman1/ Guest: Marc Ferrentino, Co-Founder & CEO at Quotient - https://www.linkedin.com/in/marcferrentino/ Topline is more than a YouTube Channel: Subscribe to Topline Newsletter: https://toplinemedia.substack.com/ Tune into Topline Podcast, the #1 podcast for founders, operators, and investors in B2B tech: https://www.joinpavilion.com/topline-podcast Join the free Topline Slack channel to connect with 600+ revenue leaders to keep the conversation going beyond the podcast: https://www.joinpavilion.com/topline-slack Chapters:  00:00 Introducing Marc Ferrentino 02:09 Where AI Actually Works Today 04:05 The 'AI CMO' Is a Lie 07:10 AI Multiplies, Not Replaces 12:11 The Collapse of Specialization 15:10 The Apprenticeship Model at Risk 16:11 The Real Edge Is Brand 21:18 AI Slop and the Taste Problem 23:02 Marketing for the Rest of Business 35:15 Are the Models Asymptoting? 39:01 Quiz Pro Quo 44:44 Ageism in Marketing 49:18 Curiosity over Age 58:34 The 100x Marketer 1:03:54 Bulls VS Bears

Phil Treagus-Evans, Co-Founder and CEO of Giraffe Social, is not anti-AI (he uses it every day). He's anti-LAZY AI. You know, the copy-pasted slop currently flooding your feed. So how do you dial up your human-ness…and build trust in the process? Phil and Daniel talk about why people trust people and not brands, how to turn your own team into your highest-performing Marketing channel, and the 1 metric he says matters most even though you can't actually measure it. Plus, how boring Marketing is secretly the riskiest. If you're a Marketer who wants to cut through the AI noise and keep people at the center, this episode is for YOU. --- Follow Phil: https://uk.linkedin.com/in/phil-treagus-evans & check out his book, Human First Marketing --- Enjoying the pod? Do Daniel a favor and hit follow, then leave a quick rating. It helps more Marketers find the show.

This episode is recorded live at BrandSmart, the longest-running brand marketing conference in the U.S. BrandSmart brings together noteworthy speakers and future-forward marketers — a who's who of decision-makers and influencers — to share proven tools, smart ideas and inspiring stories. Joining the CMO Whisperer today is Christine Buck, CMO of MiniTab and AMA board member, as well as the 2024 AMA Chicago Marketer of the Year. Christine brings deep global experience and a sharp data-driven perspective to the table. She is a global advisor and thought leader supporting the transformation of the health ecosystem through information and technology. Christine leads the planning and development of global marketing strategy across all products, channels and regions. Christine's experience is broad and uniquely global with almost 27 years of B2B sales and marketing expertise from roles held in financial services, software and consulting industries. Christine has built and led teams globally across brand management, creative, product marketing, research, pricing and analyst relations for leading firms Hootsuite, Morningstar, Huron Consulting, Accenture, Bank of America and Microsoft.

In this episode of The Ross Simmonds Show, Ross shares why curiosity, execution, and continuous learning are becoming more valuable than traditional credentials in marketing, tech, and business. He breaks down how hiring managers, marketers, content creators, and business leaders can identify curious talent, build stronger teams, and stay relevant as AI, search, content distribution, and audience behavior continue to evolve. Key Takeaways and Insights: 1. Curiosity as a Career Advantage - Ross shares how growing up outside major tech hubs pushed him to use the internet as his mentor. - Curiosity helped him build a self-directed education across SEO, social media, content, SaaS, Reddit, LinkedIn, Quora, and startups. - The lesson: your location, background, or lack of connections does not limit your ability to learn and grow. 2. The Hiring Trap: Stacked Resume, Weak Execution - Ross warns leaders not to confuse impressive logos and credentials with real-world capability. - Some candidates know how to follow a playbook but struggle when asked to create or adapt one. - Hiring should focus on how people think, learn, ask questions, and solve problems—not just what appears on paper. 3. How to Identify Curious Marketers - Ask candidates what they are reading, what they are learning, and how they stay sharp in their craft. - Look for people actively tinkering with new tools, especially in the age of AI. - Curious marketers bring questions, data, and insights into conversations instead of relying on old playbooks. 4. Insight-Driven Marketing Decisions - Great marketers do not recommend SEO, CMS changes, or content strategies simply because they prefer them. - They gather data, ask about pipeline goals, conversion rates, customer lifetime value, and channel performance. - Curiosity turns marketing from guesswork into a structured, strategic process. 5. Where Curious People Spend Their Time - Curious professionals go where learning is happening: communities, subreddits, Discord servers, Slack groups, LinkedIn threads, and comment sections. - They engage in discussions, debate ideas, and test what they learn. - They do not just consume marketing tips—they apply them. 6. The Signals of a High-Curiosity Team Member - They research before making recommendations. - They reverse engineer why something worked instead of blindly repeating tactics. - They invest in courses, tools, and resources because they want to become better, not just get promoted. - They challenge leaders with data-backed thinking and fresh perspectives. 7. Why Curiosity Matters in the AI Era - AI is reshaping search, content distribution, GEO, AEO, and how buyers discover brands. - Channels that worked three years ago may not be enough today. - Marketers who stay curious will adapt faster as LLMs, Reddit, YouTube, short-form video, and emerging platforms shift the landscape. 8. Building a Learning Advantage - One to two extra hours of intentional learning per week can put you ahead of people doing none. - Those who invest more deeply in their skills create a larger competitive gap. - Continuous learning builds the taste, strategy, distribution skill, and human understanding needed to stay valuable. 9. Hiring for Curiosity and Growth - Leaders should ask candidates about newsletters, podcasts, tools, personal projects, and ideas they cannot stop thinking about. - Experience with tools like Claude, Perplexity, and ChatGPT can signal active experimentation. - Building a culture of curiosity helps teams stay adaptive, strategic, and ready for what comes next. —

Marketers are rediscovering MMM. Google Meridian and Meta Robyn are among the tools gaining attention among marketers. We dive into what it means to tie your MMM solution to a search or social media giant. 

Email marketing isn't broken, what's broken is how many business owners use it. Treating subscribers like a cash machine instead of real people leads to ignored messages, unsubscribes, and missed opportunities. Today's guest, Ely Delaney, known as “the people whisperer,” helps founders, consultants, and B2B service providers create trust-first follow-up systems that turn casual contacts into long-term clients, without spamming, complicated funnels, or burning out their list. In this episode of Marketer of the Day, Ely dig into what relationship-based email marketing looks like in 2026 and beyond. Instead of pounding subscribers with daily promotions or letting a list go cold for months, Ely shows how to send simple, plain-text emails that feel like personal check-ins: sharing a favorite book, a helpful resource, or a quick insight from experience. He even walks through how he recommends “The Go-Giver” by Bob Burg in his own sequences, using that book as a conversation starter that earns replies, builds trust, and often leads to booked calls and new projects down the road. Ely explains why this style of communication is especially powerful in the B2B and high-ticket space, where CEOs and founders are allergic to hypey, templated sequences but respond to thoughtful, relevant touchpoints. You'll hear real examples, including clients who saw more replies in a few weeks than in the previous four years, and a contact who came back ten years after seeing Ely speak, simply because the follow-up never stopped providing value. Ely also shares insights from his own book, “The Follow-Up Code,” which lays out the system behind staying top of mind without becoming a pest. https://youtu.be/uA3BHhAibi4?si=55rpu5-ksHKzmj8a The conversation also tackles AI's impact on copywriting and email. Ely uses AI as a powerful brainstorming and drafting tool, but he's clear about its limits: it can accelerate the process, yet it can't replace the nuance, judgment, and “heart” of a seasoned human writer. You'll learn how to let AI help you generate topics and rough drafts while still infusing your own stories, tone, and personality, so your emails don't sound like every other generic, AI-generated post in someone's feed. If you're ready to escape “spray-and-pray” email marketing, build a smaller but hyper-engaged tribe, and use follow-up to create real conversations that lead to sales, this episode is your roadmap. Quotes: “If your email looks like a big, fancy template, people instantly know it's a blast to everyone. Strip it down to simple text and suddenly they're curious enough to actually read it.” “When you start talking to people like people and adding real value without constantly pitching, they feel heard, they feel like you care, and they feel more connected to you, and that builds know, like, trust, and loyalty.” “We're heading toward a world of small, hyper-engaged tribes surrounded by a massive ocean of generic AI noise. The people who win will be the ones who still talk to real humans.” Contact Details: Get the “Building Your Follow Up Machine” Audio Course Today Follow Ely Delaney on Facebook: The Email Marketing Strategist Connect with Ely Delaney on LinkedIn and Learn More About Automated Follow-Up Follow Ely Delaney on X for Follow-Up Tips Get Simple Automation Strategies: Follow Ely Delaney on Instagram Build A Smarter Follow-Up System: Follow Ely Delaney on TikTok Subscribe to Ely Delaney's Channel to Learn How to Convert More Leads The Follow Up Code: Seven Virtues for Building Trust Through Email on Amazon Subscribe to Meet Cool People Podcast

In this episode, we welcome Dorien Morin-van Dam, a seasoned content strategist and founder of More in Media. Join us as we dive into the world of organic social media and explore how to build meaningful connections without relying solely on paid strategies.Dorien shares her extensive experience in driving growth for brands and emphasizes the importance of organic content as a foundational element for any marketing strategy. She discusses the necessity of telling your brand story before jumping into paid advertising, highlighting the human connection that resonates with audiences today.The conversation covers practical tips for refreshing your organic content, including leveraging user-generated content, engaging brand ambassadors, and focusing on the unique stories behind your brand. Doreen's insights on the balance between organic and paid strategies will inspire marketers to rethink their approach and foster genuine relationships with their audiences.Key takeaways...- Foundation First: Establish a solid organic content strategy before investing in paid media to enhance effectiveness.- Engage Your Community: Foster a sense of belonging by creating opportunities for your audience to participate and share their stories.- Refresh Your Content: Utilize user-generated content and highlight stakeholders to keep your messaging fresh and relatable.- Storytelling Matters: Share your brand's origin story to build trust and connect with your audience on a deeper level.Join us for this insightful discussion filled with actionable strategies and inspiration to elevate your organic marketing efforts and truly connect with your audience.Our guest...Dorien Morin-van Dam is a content strategist and marketing consultant with over 15 years of experience in the industry. As the founder of More in Media, she specializes in agile marketing and strategic planning, helping businesses achieve actionable results. Dorien is also the host of "Strategy Talks," a popular video podcast that provides practical advice on social media and content strategy.Making a Marketer is brought to you by Powers of Marketing - providing exceptional podcast experiences & online and in-person events since 2013. Check out episode 192, and if our show moves you, please share it and let us know your thoughts!Take our LISTENER Community Survey!!! HERE** Our editor Avri makes amazing music! Check out his music on Spotify! **

Partner with Jay: https://www.jayschwedelson.com/contactㅤPre-order Jay Schwedelson's new book, Stupider People Have Done It (out June 9, 2026).All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206ㅤSubscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletterㅤRegister for GuruConference (FREE + VIRTUAL!) https://www.guruconference.comㅤCheck out Eventastic (FREE + VIRTUAL!) https://www.eventastic.comㅤConnect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/Check out Jay's YouTube channel: https://www.youtube.com/@schwedelsonCheck out Jay's Instagram: https://www.instagram.com/jayschwedelson/Ask Jay anything: https://www.jayschwedelson.com/askㅤLeave a comment and follow the show, it really helps us out!ㅤBig shoutout to our sponsor, Knak!Marketers, you know the pain… You spend hours on a campaign, and then it gets stuck in review cycles and barely looks like what you started with.Knak makes it simple. Design emails and landing pages, collaborate, and launch - all in one place. No tool hopping, no messy handoffs, with AI built in to help you move faster.See how it all works, get started at knak.com/demoㅤCalling something a webinar might be the most expensive word choice in your marketing calendar, and there's fresh data on exactly how much it costs you. Jay Schwedelson walks through a Google Search Console update almost nobody is talking about, a naming test that lifted registrations by double digits, and where ChatGPT ads are quietly headed next. Plus a genuine crisis of conscience about sitting through a three-hour movie.ㅤBest Moments:(00:16) Google Search Console can now report on individual social posts, and almost nobody noticed(02:02) The exact Gemini prompt to get your social posts surfacing in Google search results(02:44) Why the word "webinar" is a registration killer, backed by 1,000 event pages(03:47) "First look," "behind the scenes," "insider session," and the lift each one delivers(04:30) OpenAI's job postings hint at video and native ads, so ChatGPT is about to become a billboard(06:07) The three-hour movie rule, the popcorn problem, and a very personal theater grievance

Free Claude + Codex Skill-Building Starter Pack: https://clickhubspot.com/clzf Ep. 435 Are you just asking AI questions, or are you actually building repeatable skills? Kipp and guest Riley Brown (content creator and AI educator) dive into how to level up your content game and marketing efficiency by strategically creating and collaborating with AI agents. Learn more on why documenting your weekly workflows is a game changer, how to turn AI experiments into scalable skills, and what the frontier of agent-powered team collaboration looks like in platforms like Codex and Slack. Mentions Riley Brown https://www.youtube.com/channel/UCMcoud_ZW7cfxeIugBflSBw Loop: Outlearn. Outmarket. Outgrow. https://www.amazon.com/dp/1637636105?ref_=cm_sw_r_ffobk_cp_ud_dp_VPTVJUW097F1PLSGOQTH&bestFormat=true Claude https://claude.ai/ Anthropic https://www.anthropic.com/ SupaData https://supadata.ai/ Notion https://www.notion.com/ Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt Resource [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip We're on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg  Twitter: https://twitter.com/matgpod  TikTok: https://www.tiktok.com/@matgpod  Thank you for tuning into Marketing Against The Grain! Don't forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934   If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar   Kieran Flanagan, https://twitter.com/searchbrat  ‘Marketing Against The Grain' is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.

Teams rarely fail due to a lack of talent or tools, they fail because their work is poorly coordinated. Missed deadlines, blown budgets, constant fire drills, and disengaged employees are usually symptoms of one hidden problem: outdated, industrial-era management practices trying to run a modern, knowledge-based workforce. Today's guest, Chris Majer of Human Potential Project and author of “The Power to Transform,” has helped organizations generate over $4 billion in measurable value by fixing this core issue: how people actually coordinate work. In this episode of Marketer of the Day, Chris breaks down what he calls the “technology for coordination,” a practical, performance-based approach originally honed with elite athletes and the military, then applied to companies like Capital One and Allianz Life. Instead of adding more project management tools or dashboards, Chris shows why the real leverage is in upgrading how people make and keep commitments through clear action cycles: “I promise or ask you to do X by time Y,” and then rigorously follow through. He explains how vague language like “ASAP” quietly destroys trust, creates drama, and cascades into organization-wide chaos. Chris also shares powerful case studies, including helping Capital One stand up a 1,500-person call center in 180 days and guiding Allianz Life to a $685 million documented return on a $10 million investment in performance transformation. Along the way, he reveals why most “learning” today is just consumption of information, and why real capability only comes from structured practice, repetition, and cultural reinforcement over months, not from a weekend seminar or a list of “tips.” https://youtu.be/dMYrL78ppdw?si=P-6GZnrttEfVWQsU If you're tired of busy but unproductive teams, endless misalignment, and people hiding from accountability, this conversation will challenge how you think about leadership and management. You'll learn why some team members naturally opt out when a true performance culture shows up, what CEOs must do to stand firm through the predictable pushback, and how to start building a company where coordination, trust, and performance are baked into the way work gets done. If you're ready to move beyond theory and slide decks into measurable, sustainable results, Chris's approach may be exactly the reset your organization needs. Quotes: "We're all about performance, not theories, not trending, but what actually works, what is consistently working, and what we believe will work as we move into this new future we're all staring at."  "Most of us today don't make things; we generate value out of our effective coordination with other people to take care of customer concerns. That's a completely different world, but we're still trying to manage it with industrial-era practices."   "If we do our job really well, two to three percent of your people are going to quit, and we don't charge you any extra for that. We're culling the herd for you."   Contact Details: Ready to Transform Your Company's Performance? Schedule a Strategy Call Today Visit the Official Website of Chris Majer Follow Chris Majer on Facebook for Practical Leadership Insights Follow the Page of Majer Factor on Facebook for Weekly Leadership Insights Connect with Chris Majer on LinkedIn Follow The Majer Factor on X for Leadership Insights, Fresh Perspectives, and Practical Tools The Power to Transform: A New Future Awaits on Amazon Ready to Elevate your Leadership? Subscribe to the Majer Factor YouTube Channel Follow the Page of The Majer Factor on Instagram and Stay Inspired Every Day

Many entrepreneurs feel overwhelmed by today's noisy, polarized media landscape, and unsure how to stand out without becoming controversial or “salesy.” Our guest, Bryan Mattimore, innovation expert and author of Trump's Playbook: His 50 Brand and Influence Strategies and How to Use Them Ethically, has helped companies generate over $3 billion in new revenue by turning bold influence tactics into practical, ethical branding strategies. In this episode of Marketer of the Day, Bryan unpack what makes figures like Donald Trump, Taylor Swift, Steve Jobs, Winston Churchill, and Muhammad Ali so unforgettable from a marketing perspective. Bryan explains how Trump's rise is a masterclass in branding, attention, and message simplicity, and how business owners can apply those same principles without the divisiveness. You'll hear how concepts like binary messaging, narrative shortcuts, symbols, memes, and manufactured villains work psychologically, and how they translate into powerful, memorable brand positioning. Bryan also dives into the idea of the attention economy, why simple, repeatable messages win over complex explanations, and how letting your audience “fill in the blanks” can make your brand feel more personally relevant. From “Make America Great Again” to “Just Do It,” he breaks down why the best slogans and stories stick, and how small businesses can create their own clear, consistent, and emotionally charged messaging that cuts through the clutter. In the second half, the conversation shifts to ideation and AI as a practical toolkit for entrepreneurs. Bryan reveals how he used his 50 influence principles with AI to generate hundreds of strategic ideas for brands and institutions like Harvard, NPR, Disney, Planned Parenthood, and Oreo, and how you can do the same for your business, nonprofit, or career. Instead of using AI just to “polish emails,” he shows you how to use it as a brainstorming partner to spark new campaigns, positioning angles, and growth strategies, even when you feel stuck or resource-constrained. https://youtu.be/RSOO3-lOuJ0?si=u7aN_zQXFqC6n9g- If you've ever felt frustrated that your brand isn't getting noticed, or you're uncomfortable with the way some high-profile figures gain attention, this episode offers a blueprint for ethical influence. You'll walk away with a new understanding of how bold ideas, clear messages, and AI-powered ideation can help you differentiate your brand, attract the right audience, and generate fresh opportunities, without compromising your values. Quotes: “From a marketing standpoint, you've got to start by building the brand; otherwise nobody's ever heard of you, nobody knows who you are and what you stand for.” “Trump has taken narrative shortcuts; five or six word phrases where the entire story is implicit. He doesn't even have to tell the story; you kind of get it.” “We live in an attention economy: the more information we get as consumers, the more important it is to stand out and gain attention, and attention now is the power.“ Contact Details: Get Started with Growth Engine Today Follow Bryan Mattimore on Facebook and Unlock your Team's Creative Potential Connect with Bryan Mattimore on LinkedIn Join Bryan Mattimore on X Grab a Copy of Trump's Playbook on Amazon