Podcasts about marketers

The SEO versus AEO debate misses the point entirely. Alex Sherman, co-founder and CEO of Bluefish AI, previously built and sold PromoteIQ to Microsoft, giving him rare perspective on how marketing channels transform at scale. He argues that treating search and agent optimization as competing disciplines is a losing strategy, that historical marketing channel shifts consistently open doors for new talent and new market entrants, and that brands need to prepare now for customer journeys increasingly mediated by AI agents rather than waiting for the split between human and agentic traffic to fully materialize.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Segregation, poverty, and a complete lack of role models didn't stop pioneering kidney transplant surgeon Dr. Samuel L. Kountz from transforming modern medicine, and his story is finally being told in depth. In this episode of Marketer of the Day, Dr. David Kountz, M.D. shares insights from his book A Life of Impact, a biography of his father's journey from rural Arkansas in the segregated South to worldwide recognition as a transplant innovator. Listeners will hear how a childhood incident watching a surgeon repair a friend's broken leg sparked an “impossible” dream for a young Black boy with no clear path into medicine. The episode explores how Dr. Samuel Kountz navigated racist barriers, built key relationships such as with future Senator William Fulbright, and persisted through under-resourced schooling to eventually enter the University of Arkansas medical school. You'll learn how his background in chemistry and immunology positioned him perfectly to enter the brand-new field of organ transplantation in the late 1950s and early 1960s. This conversation sets the stage for understanding not just one man's rise, but how his determination changed what was medically and socially possible. The episode dives into Dr. Kountz's remarkable surgical career, during which he performed over 500 kidney transplants at a time when the procedure was still viewed as highly experimental. Dr. David Kountz explains how his father combined technical excellence with extraordinary bedside manner, earning the trust of patients and families facing terrifying, unproven treatments. Listeners will hear how consent conversations in that era were radically different from today, requiring patients to take a leap of faith on what felt like science fiction, moving organs from one human to another to save a life. The story highlights that while modern audiences may take kidney, heart, and organ transplants for granted, in the 1960s this work was “like landing on the moon.” Beyond the operating room, the episode emphasizes how Dr. Kountz championed teamwork, insisting that transplant success depended on nurses, surgeons, and the entire care team performing in sync. These details give the audience a vivid look into the human, ethical, and emotional dimensions behind a procedure that is now routine but was once controversial and feared. https://youtu.be/4bX8oFK7iw0?si=4pZP_r7cTEVIgbhq A key highlight of the conversation is the 1976 live kidney transplant on the Today Show, an audacious public education effort that led to roughly 20,000 new organ donors signing up in the weeks after it aired. Dr. David Kountz describes watching that broadcast as a teenager, understanding the enormous risk to his father's reputation if anything went wrong, and witnessing his calm confidence born of repetition and mastery. The episode explores how this national TV moment helped demystify transplantation for both the public and skeptical physicians, shifting it from fringe experiment to mainstream medicine. Listeners also learn how Dr. David Kountz forged his own path in internal medicine and medical education, intentionally avoiding being a “carbon copy” of his father while still being guided by his example of joy, optimism, and purpose-driven work. He shares powerful life lessons, including his personal mantra of taking work seriously but not taking oneself too seriously, and using humor and levity to ease anxiety for students and patients. By the end, the episode frames A Life of Impact not just as a medical biography, but as a universal blueprint for resilience, focus, and staying committed to your goals despite discrimination, doubt, and seemingly insurmountable obstacles. Quotes: "He understood he needed to demystify it; to make it a very real kind of event so that people could see transplantation not as science fiction, but as a medical reality that would become more and more common." "You should never not be willing to look for help and look for others who can help you achieve your dreams." "Anywhere he would go and try to start a new transplant program, you could educate one very smart person who's the surgeon, but you also have to educate that entire team." Contact Details: Discover a Legacy That Changed Medicine: Explore the Official Website of Dr. David Kountz Connect With Dr. David Kountz on LinkedIn for Insights that Inspire Healthier, Stronger Leadership Follow Dr. David Kountz on Instagram to Be Inspired; Think Differently; Live Purposefully Follow Dr. David Kountz on Facebook to Discover Insights that Inspire Change A Life of Impact: A Biography of Samuel L. Kountz, MD on Amazon

Bill Hanifin, the Chief Executive Officer of Wise Marketer Group (WMG), adds his page to the Marketing Playbook. Hear how a loyalty program's real job is to change behavior & grow revenue, why a real loyalty program needs a financial model, how to define the objective before you talk tactics, what drew Bill to customer loyalty, and a look back at Y2K. Connect with Bill at TheWiseMarketer.com, on LinkedIn, and on Instagram @BillHanifin

Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We're breaking down highly involved, complex research into plain language and takeaways any marketer can use.In this episode, Elena and Rob dig into why five analysts can hand you five different ROI numbers for the same campaign. They explain why averaging those numbers hides the truth, and how to match your measurement method to the size of the decision in front of you.Topics covered:   [01:40] "Making Effectiveness Work" [02:20] Three ways to measure ad effectiveness [02:40] Why triangulation is a trap [04:10] Test and learn can more than double returns [05:15] Long-term ROI was 2.2 times the 12-week read [05:45] The case against last click attribution  To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter.  Resources: Duckworth, S., Charles, N., & Stoddard, D. (2024). Making effectiveness work. Institute of Practitioners in Advertising. https://ipa.co.uk/knowledge/effectiveness/ipa-effectiveness-conference-2024/making-effectiveness-work  Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts.

In this episode, we continue the celebration of Season 10 of the Making a Marketer podcast with the second installment of our reunion series! We welcome back an incredible lineup of guests from previous seasons, including Judi Fox, Marissa Cali, Dorien Morin-van Dam, Tracy Stuckrath, Lindsay Hileman, Nathalie Gregg, and Goldie Chan. Together, they discuss the evolution of their marketing journeys, the importance of community, and the lessons learned over the years.Throughout the episode, our guests share their insights on various topics including the significance of authenticity in business, the changing landscape of social media, and the power of personal development. They reminisce about their experiences on platforms like Clubhouse and LinkedIn, while also addressing the challenges and opportunities that arise in the current marketing environment.Key takeaways...- Build Community: Transition from merely having an audience to fostering a community that engages and supports one another.- Embrace Authenticity: Stay true to your values and beliefs, whether you're working for yourself or someone else.- Know Your Audience: Understand who you're speaking to in order to tailor your messaging effectively.- Prioritize Personal Development: Make time for growth and learning to stay inspired and relevant in your field.~*~*~Making a Marketer is brought to you by Powers of Marketing - providing exceptional podcast experiences & online and in-person events since 2013. Check out episode 197, and if our show moves you, please share it and let us know your thoughts!Take our LISTENER Community Survey!!! HERE** Our editor Avri makes amazing music! Check out his music on Spotify! **

How do you get an entire Super Bowl stadium to sing along to your ad? Peter Giorgi, SVP, Creative Excellence and Brand Experience at Rocket, figured it out...2 weeks before kickoff. After his time at Airbnb and the agency Crispin Porter + Bogusky, Peter helped Rocket stop selling mortgage rates and start selling homeownership, and he and Daniel get into why that idea was just sitting there for the taking in the first place. Plus, a live TV risk that could have fallen completely flat, what happened when Rocket listed an NBA arena on Redfin (and a tornado rolled in), and why a great ad doesn't need a blockbuster budget. And his Marketing hill to die on? Let's just say AI won't love it.If you're a Marketer who wants to build brand campaigns people actually feel, this episode is for YOU. Hit follow and leave a rating if this one has you humming Country Roads. It helps more Marketers find the show.-- Own every listening moment with SiriusXM Media. As the access point to the most valuable audiences, we make it easy for advertisers to reach people across premium audio, creators, video, and live experiences—all through one connected ecosystem that's built for scale, quality, and measurable results. Learn more about the largest addressable audio ecosystem at ⁠⁠https://www.siriusxmmedia.com/daniel⁠⁠ --Follow Peter: LinkedIn: https://www.linkedin.com/in/petergiorgi/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit www.workweek.com

What Happens After You Hit the Goal?You wanted more inquiries.You wanted more weddings.You wanted higher revenue.You wanted people to know your name.And then one day you look around and realize:Holy shit.It worked.So… now what?In this episode, Jeni talks about a stage of business growth that does not get discussed enough: what happens when the business is successful, but you realize the way you are operating it cannot continue forever.Because success can create an entirely new set of problems.You can have the revenue you wanted and still be exhausted.You can have a packed calendar and secretly dread the weddings on it.You can have a team and still answer every question yourself.You can have more inquiries than ever and still wonder:Do I actually want to run this business this way for the next 10 years?Jeni explains why the next stage of growth is not automatically about doing MORE.Sometimes your next level is bigger.Sometimes it is more profitable.Sometimes it is more premium.And sometimes it is actually simpler.Maybe your dream business is not a $500,000 floral company with dozens of weddings.Maybe it is a $250,000 business with strong margins, 20 incredible weddings, a small team, premium clients, months of breathing room, and enough freedom to be home with your family.The goal is not to blindly keep increasing revenue.The goal is to intentionally design the business you actually want.Start with how the business feelsOne of the first questions Jeni recommends asking is:What gave me the ick?What clients drained you?What venues do you never want to work at again?What services make you resentful?What parts of the business make you feel overwhelmed?What are you doing simply because you have always done it?As your business grows, you earn the ability to create stronger boundaries around what belongs in the next version.You are the business owner.You get to decide.Your next level might require subtractionEarly-stage businesses often grow by adding.More services.More offers.More weddings.More workshops.More products.More marketing platforms.More everything.But mature businesses often grow differently.They subtract.They stop offering things that are not profitable enough.They stop accepting clients that drain them.They stop doing marketing that produces no meaningful return.They stop doing $35 work when that same time and energy could help land a $3,500 wedding.Just because something helped build your business does not mean it belongs in its future.Sometimes something was the bridge.It does not have to be the destination.Stop automatically assuming the next goal is more revenueYou hit $100,000.So now you need $200,000?Then $300,000?Then $500,000?Why?Maybe you want that.Great.But eventually revenue should stop being the only scorecard.Start thinking about:ProfitOwner compensationAverage bookingRevenue per weddingRevenue per working weekendLabor percentagesHours workedTime offFamily timeEnergyCreative fulfillmentMaybe the goal becomes:How do I make MORE from LESS?Instead of booking 10 more weddings, could you increase the average value of the weddings you already have?Your next level may not require more clients.It may require better economics per client.Your role has to evolve tooIn the beginning, you are everything.Florist.Designer.Salesperson.Buyer.Delivery driver.Bucket washer.Bookkeeper.Marketer.Cleaner.Customer service.But eventually, you need to ask:What actually requires ME?Maybe your highest-value role is:Creative directionHigh-level salesClient relationshipsBrand visionStrategyTeachingLeadershipIf the business gets bigger but absolutely everything still needs you, you have not really scaled.You have just gotten busier.Hire for the life you wantDo not only ask:“Where do I need help?”Ask:What would the right help give me back?Friday night?Sunday morning?A CEO day?Time with your kids?Creative space?Less production?Less admin?More energy?The right team should help create the life you are trying to build—not simply allow you to cram more work into it.Protect what you still loveScaling does not mean you need to stop touching flowers.If you love making bouquets, keep making bouquets.If installations light you up, keep installations.If consultations energize you, keep doing them.The goal is not to remove yourself from everything.The goal is to remove yourself from the things that no longer need you—or that you no longer want to own.Your brand needs to evolve tooThe brand that helped you book your first $3,000 wedding might not be the brand that books your first $30,000 wedding.Look at:Your websiteYour portfolioYour languageYour pricingYour minimumsYour offersYour client experienceYour social mediaYour vendor relationshipsDoes your business still represent the person you were when you started?Or does it reflect where you are going?Create spaceSometimes the next level requires space before you know exactly what will fill it.You cannot create the next workshop, premium service, creative direction, or strategic move if every ounce of your capacity is consumed by the current business.Sometimes you need to say:“I'm not doing that anymore.”Even before you have completely filled the space with something new.Space gives you the ability to think.Create.Strategize.And evolve.The dream-business frameworkJeni breaks the next stage of growth into four questions:KEEPWhat is working AND feels good?What do you want more of?CUTWhat is draining, unnecessary, outdated, unprofitable, or no longer aligned?What needs to disappear?CHANGEWhat is working but needs to operate differently?Raise the price.Change the process.Delegate it.Create a boundary.Simplify it.CREATEWhat is missing from the business you actually want?A better team?A CEO day?A new offer?Different clients?More time off?More creative work?More margin?More freedom?Ask yourself thisIf you were rebuilding your business TODAY with everything you now know…Would you build it exactly the same way?If the answer is no, that is your in...

The media landscape has changed faster than most marketing plans have. Evan Shapiro, known as the Media Cartographer for his widely used maps of the media ecosystem, joins Uncensored CMO to explain where attention is really going, which channels marketers are overvaluing, and where the best opportunities may now lie.They assess the relative value of TV, YouTube, podcasts, TikTok, Instagram, LinkedIn and creators, asking a deceptively simple question: are marketers spending in line with how people actually consume media?Evan also explores the shift of power towards consumers, why employee-generated content could become a major force, and where job losses are likely to hit the media industry next. They discuss the rise of founder-led media, the opaque problem of ad fraud, and what Evan has learned from building his own podcast.Timestamps00:00 - Start00:42 - Intro to Evan Shapiro01:43 - Evan's path into media03:38 - How to entertain people with keynote speeches06:37 - The biggest changes in the media universe: the shift to the consumer10:44 - Where is attention being placed in 2026?14:20 - The data on attention17:22 - Overvalued vs Undervalued media17:57 - TV: Undervalued or Overvalued?22:29 - YouTube: Undervalued or Overvalued?25:35 - Why Employee Generated Content is going to be huge27:53 - Creators: Undervalued or Overvalued?30:06 - Podcasts: Undervalued or Overvalued?31:30 - TikTok: Undervalued or Overvalued?31:57 - Instagram: Undervalued or Overvalued?32:37 - Facebook: Undervalued or Overvalued?33:51 - LinkedIn: Undervalued or Overvalued?35:43 - How will the media landscape change in the next 12 months39:53 - Where are job losses being felt in media43:33 - The rise of founders46:17 - Ad fraud in the media ecosystem50:30 - Evan's lessons from running his podcast56:57 - The best advice Evan has ever been given ---Thank you to our sponsors System1 and HubSpotDownload System1's creator effectiveness report here:https://system1group.com/the-creator-effectiveness-playbookFind about more about HubSpot's AEO product here:https://www.hubspot.com/products/aeo

On this week's episode, Jess Gaedeke is joined by Meagan Healey, VP of Marketing and Brand Strategy at Dig, to explore why consistency is essential to strong brands, how clear brand foundations create more room for creativity and experimentation, and why marketers need to look beyond their own perspective when making big brand decisions.

Gratis Erstgespräch buchen: https://shorturl.at/YQTVm 

In this episode of The Marketers' Toolkit, Kiran and Charles explore the resurgence of QR codes, the differences between Qualitative and Quantitative market research, and the importance of asking the right Questions internally and externally to improve business and career growth.  

Cody Schneider joins Eric Siu to walk through how he builds AI marketing workflows: customer research to ad scripts and voice tracks, LinkedIn engagement to outreach, and a LinkedIn article to a live Google ranking check. We also cover the infrastructure, brand checks and testing process behind the work. The 250,000 monthly LinkedIn DMs mentioned in the conversation are a Nick Abraham example Cody cites. The live demo shows leads and a sequence prepared, not messages sent. The ad videos were still rendering at the end. The ranking and client performance figures are examples from the conversation, not guaranteed results. Chapters 00:00 11,000 ads: volume and brand checks 00:19 Ad workflow: research, scripts and voice tracks 09:24 LinkedIn outreach: targeting, offers and scale 20:23 SEO workflow: write, publish and check the ranking 26:11 The infrastructure behind all three workflows 32:27 Test ad creative and improve what works 34:31 Build, measure and next steps How to Connect IG: / ericosiu X: / ericosiu

Podcast downloads alone rarely prove whether a campaign reached the right audience or delivered business value. In this episode of Marketer of the Day, entrepreneur David Ledgerwood of Listen Network Co explains how targeted podcast distribution and audience analytics can help agencies move beyond vanity metrics and demonstrate ROI. Drawing on decades of entrepreneurial experience, Ledgerwood shares how he has built and bootstrapped a portfolio of niche businesses through changing markets and economic downturns. He discusses the value of pattern recognition, patience, and knowing when to refine an idea, or move on. His practical business philosophy centers on keeping cash reserves, limiting debt, and letting complementary ventures support one another. The conversation offers useful perspectives for founders, agency leaders, and marketers seeking sustainable growth. Ledgerwood describes Listen Network's approach to making podcast advertising more measurable by connecting campaigns with human downloads from carefully defined target audiences. With demographic and professional insights such as age, household income, and job titles, agencies can better understand who engaged with a podcast campaign. That data can help teams report on performance, build client confidence, and shape editorial decisions around audience response. He also explains why podcasting's open RSS ecosystem can make attribution difficult, and why measurement tools can make the channel easier to evaluate alongside other digital marketing. Beyond podcast analytics, Ledgerwood outlines RIGGG's owned-media strategy, spanning video, podcasts, newsletters, webinars, and community building. His approach emphasizes creating content infrastructure a company controls rather than depending entirely on social platforms, paid media, or third-party PR. https://youtu.be/DKiSg8zSoQw?si=Ide4a_Yf0hOfMzSr The episode also explores how to manage several ventures without scattering time and attention. Ledgerwood says his partner group uses a shared backlog and Scrum-like prioritization, shifting focus toward the work closest to revenue while accounting for capacity and well-being. He cautions against assuming every available hour will be productive and encourages founders to plan realistically, make deliberate progress, and avoid rushing. Family is central to his perspective: as a father of five, he prioritizes parenting and recommends putting phones away and making time for meaningful conversations with children. His guiding reminder, “Slow is smooth, smooth is fast,” captures the value of preparation, focus, and doing the work carefully. For entrepreneurs interested in podcast ROI, owned media, bootstrapping, sustainable business growth, and work-life balance, this conversation offers practical ideas and hard-earned lessons. Quotes: "The most important thing isn't the money, it's your time. You can only work on one or two things at the same time, so what rises to the top really matters."   "I've always been passionate about the podcast agency space, but we've all been fighting against an open, anonymous protocol. Podcasts don't play along with traditional marketing data."  "If we can get really precise about who your podcast reaches, that becomes statistically representative of how your target audience behaves when presented with your show." Contact Details: Put Your Podcast in Front of the Right Audience: Visit Listen Network Ready to Win Bigger Deals? Build Your Enterprise-Ready Agency Today Turn Your Expertise Into Content That Compounds: Start With Riggg Discover New Ways to Grow Your Business. Connect with David Ledgerwood on LinkedIn Follow David Ledgerwood on Instagram for More Business Insights Learn, Think, Grow: Follow David Ledgerwood on X

CMOs are putting more than 15% of their marketing budgets into Al. But 70% say their own marketing processes aren't ready for it. Where Does Your Next Marketing Dollar Go? Before you spend your next marketing dollar on Al, look at what Gartner found when it asked 401 CMOs about their budgets this year. They are putting more than 15 percent of the marketing budget into Al, and 70 percent of them say their own processes aren't ready for it My guest on this episode of The AI Marketing Companion has an explanation for that gap. Marie Bahl is the CMO of Uptempo, whose software helps marketing teams at companies like IBM and IKEA plan and track every dollar they spend. She has marketed enterprise software for 30 years, and she writes for both CMOs and CFOs. Who Wires Together Every Marketing Dollar? A quick primer first. A point solution is software built to do one job: send email, run webinars, score leads, report attribution. Marie counts more than 15,000 of them sold to marketers. A large team might run 50, each bought at a different time by a different person, and few of them share numbers. In finance or HR, IT or a consulting firm connects the systems. In marketing, that wiring job landed on the CMO. Marie's description of the result: "We've allowed this crazy patchwork quilt of solutions to ineffectively represent us, and what happens in the mix is we lose credibility." Her one-line summary of the job today: "The CMO job today is mostly defensive. We're playing defense instead of offense." Marketing Is a Business, So Defend the Marketing Dollar Like One Marie argues that marketing is a business inside the business. Marketers build the market, and they create a series of products that deliver that market on behalf of what the company sells. Running it that way means trading impressions and clicks for measures a CFO already uses. She told me the story of IBM seeing its entire marketing budget in one view for the first time. The Kentucky Derby sponsorship couldn't justify itself next to everything else on the page, so IBM walked away from it. Could your biggest line item survive that same view? Play Along: Keep, Kill, or Hand It Back I asked Marie to sort five tasks that sit on a typical CMO's desk: Choosing and wiring the marketing software Reconciling the budget with finance Buying AI tools for the team Cleaning customer data Building the attribution report for the board Sort them for your own desk before you listen. Then hear which one Marie still owns herself, and the sentence she thinks every marketing leader should say to their CIO this week. Her challenge to all of us: "It's time to stop and ask for the underpinning that you need in order to be credible on behalf of your business." [Listen to the full episode] Hear Marie out, then decide where your next marketing dollar goes.

Is artificial intelligence an existential threat, an overhyped promise, or a fundamental shift marketers need to understand now? Search Engine Journal Editor-in-Chief Katie Morton speaks with VIP Contributor Greg Jarboe about the extremes shaping the AI conversation. Katie and Greg discuss why doomsday warnings can be useful, but only when they lead to practical safeguards. They also discuss the misleading promise that AI will effortlessly deliver a technological utopia. Greg explains why marketers must move beyond basic fact-checking to "ground-truth" AI output, challenge its underlying assumptions, collaborate across departmental silos, and prepare for a shift he believes is much bigger than the arrival of another marketing tool. Sign up for our newsletter to get breaking news and insights to help you lead search strategies. SearchEngineJournal.com/Subscribe

Arum Nixon, the Australian Chapter lead of Ad Net Zero, joins Darren to discuss the critical findings from their latest white paper, Triple Win for Marketers. As climate change evolves from a corporate social responsibility issue into a board-level commercial risk, mandatory reporting frameworks are bringing unprecedented scrutiny to organisations' Scope 3 value chain emissions. Arum highlights the often-overlooked environmental impact of advertising, revealing that marketing activities can account for more than 5% of an organisation's upstream Scope 3 emissions - and significantly more in service-led sectors. The conversation delves into the common trap of relying on "spend-based" carbon estimates, which incorrectly treat cost as a proxy for carbon and leave marketers with no pathway to reduce their footprint other than cutting their budgets. Instead, Arum advocates for the adoption of granular, "activity-based" data. He explains how this approach delivers a triple benefit for marketers: it provides a clear pathway to reduce actual carbon emissions, it lowers the reported footprint through greater accuracy, and it refines campaign performance by cutting supply chain waste. In fact, research shows that lower-carbon media campaigns often drive better commercial results, including lower acquisition costs and higher click-through rates. The episode also covers practical steps for implementation, including how the Global Media Sustainability Framework (GMSF) offers a standardised method to calculate media emissions, and features real-world examples of brands successfully optimising their media buys for both the planet and their performance. Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190 Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934 Listen on Stitcher: https://www.stitcher.com/show/managing-marketing Listen on Podbean: https://managingmarketing.podbean.com/ For more episodes of TrinityP3's Managing Marketing podcast, visit https://www.trinityp3.com/managing-marketing-podcasts/ Recorded on RiversideFM and edited, mixed and managed by JML Audio with thanks to Jared Lattouf.

La 2 ani de la prima sa apariție la Fain & Simplu, Rareș Bănescu revine din postura de lider al pieței de email marketing.Cum a ajuns The Marketer să ocupe principala pozițe pe piată? Simplu, ne spune Rareș. Prin deciziile curajoase ale unei echipe stabile și dedicate business-ului. O echipă care a dus The Marketer în poziția de a-și cumpăra concurenții, inclusiv firme străine!Iar evoluția sa nu a trecut neobservată la nivel global, The Marketer fiind acceptat ca partener de gigantul Amazon!Podcastul de azi îți prezintă povestea românului care convinge oamenii să cumpere. Cel care trimite 1.5 miliarde de emailuri lunar și al cărui nou pariu este să facă 1 milion de euro... în 180 de zile! Află și tu cum îți revii după ce pierzi tot. Cum poți să profiți de oportunitățile actuale ale economiei mondiale, într-un moment delicat de criză. Și descoperă metodele prin care poți transforma AI în cel mai bun angajat al tău!La Fain & Simplu, cu Mihai Morar.

In this episode of Can Marketing Save the Planet, are joined by Sarah Jordan, Founder and CEO of You Underwear, an ethical underwear business on a mission to change the world because, globally, 1 in 10 girls miss up to 3 months of school every year due to not having underwear during their periods. Sarah's journey began in 2016 when she was volunteering in Uganda and discovered the devastating impact of period poverty. Girls were missing up to a week of school every month, equating to 25% of their education, because they didn't have a pair of underwear. "It's literally the first thing that we put on in the morning, an item that we take for granted, which has an absolutely fundamental impact." Alongside the period poverty aspect, Sarah quickly saw the impacts of the fashion industry and knew she couldn't solve one problem by contributing to another, so Y.O.U Underwear was built on three pillars: 1) organic cotton, 2) Fairtrade certification, and 3) a buy-one-give-one model. "We donate a pair for every pair we sell." The name itself, Y.O.U Underwear, stands for "your own underwear," because Sarah believes everybody deserves exactly that. Transparency is at the heart of everything they do. From naming their factories to sharing their challenges and mistakes, Y.O.U Underwear publishes detailed impact reports and is a certified B Corp. "There is so much greenwashing in the fashion industry. We've tried to counter that and say, this is where we want to get to, these are the steps we're taking, this is where we go backwards, and this is where we're making progress." After launching online in 2018, and then introducing a pop-up in Oxford, Sarah now has a new shop in Brighton, where she's able to offer the connection she experienced at the pop-up, but at scale, letting customers touch the organic cotton, try things on, and feel the difference. The Y.O.U community goes beyond the shops and pop-ups, they have the Positive Pants Club, as well as many road trips and festivals where people are invited to photo shoots, so that photos and campaigns feature real bodies, creating space where people can feel seen, represented, and empowered. "We want everybody to be seen and reflected.” Sarah shares. Sarah's advice to marketers is clear: be honest, connect with your values, and use your skills to amplify the businesses and causes that are making a real difference. "The best marketing, the best advertising, is incredibly inspiring. We need that to support the people that are doing things differently." Tune in as we talk to Sarah about: The fundamental impact a simple pair of pants makes. Why Y.O.U Underwear is built on organic cotton, Fairtrade certification, and a buy-one-give-one model. The power of radical transparency. The shift from online to the high street: how physical shops build trust, community, and real human connection. Sarah's advice to marketers. This is a corker of an episode, packed with wisdom, over-coming challenges, passion and inspiration. Don't miss it - and if you love it, please share it. For more about Sarah, her mission and Y.O.U visit https://www.youunderwear.com/ . Enjoy… With love Michelle & Gemma ________________________________________________________________________ About us… We help Marketers save the planet. 

What's up everyone, today we have the pleasure of sitting down with Christina Garnett, Fractional Chief Customer and Communications Officer at Neuemotion.(00:00) - audio-Christina (01:19) - In This Episode (05:37) - Why Your Tech Stack Cannot Fix Siloed Customer Teams (11:10) - Why Getting the Name Right No Longer Counts as Personalization (18:08) - Why A/B Testing Programs Ignore Qualitative Customer Data (24:14) - How Brands Build Core Memories Customers Cannot Buy (29:55) - How B2B Brands Build Core Memories Without a Budget (35:46) - What to Do When Transactional, Behavioral and Feedback Data Disagree (42:12) - Why Spotify Wrapped Works and What Gen AI Took Away (49:17) - Why Personalization Feels Predatory Even When You Have Consent (53:58) - Where Influence Ends and Manipulation Starts in Marketing (58:57) - Why Audiences Are Going Back to the Humanities in the AI Era Summary: Christina spent 5 years teaching math before she ever wrote a subject line, and it shows in how ruthlessly she takes apart the personalization playbook. Getting someone's first name right used to be impressive and now it just proves you didn't get fired, which leaves marketers chasing hooks and tricks while customers quietly learn to read the pattern. She makes the case for core memories a brand cannot buy, walks through what actually happened when Spotify Wrapped got the AI treatment, and introduces earned context, the idea that having someone's data and having the right to use it are 2 completely different things. Along the way she calls CX and brand the same job, refuses to bet her life on NPS, and explains why the B2B move nobody is making costs almost nothing. If you have ever shipped a perfectly segmented campaign that landed with a thud, this one will tell you why.About Christina GarnettChristina Garnett is a fractional Chief Customer and Communications Officer at Neuemotion and the founder and principal at Pocket CCO, where she builds customer trust systems for agencies and SaaS companies. She's the author of Transforming Customer-Brand Relationships, which won the Independent Press Award and the International Impact Book Award and was a Foreword INDIES finalist, and she's currently writing a second book built on the Customer Trust Equation she created.Before going independent she built customer advocacy at HubSpot, growing the HubFans program from 0 to 37,000 members and more than 4,000 active advocates, and she led social and customer strategy at global scale through ICUC. She's a contributing writer at Campaign US, was previously a byline at Adweek, and she started her career as a teacher.Why Your Tech Stack Cannot Fix Siloed Customer TeamsEvery few years a software category shows up promising to end the silo problem. The CRM was going to do it. Then the customer data platform. Then the customer 360, the composable stack, and whatever the warehouse-native vendors are calling it this quarter. Marketing, support, social, and CX all get wired into the same tables, and everyone assumes shared data will produce shared behavior. Buy the integration, get the alignment.Christina has been on enough of those teams to know how that ends.She came into marketing sideways, an English major who taught math for 5 years, including a stretch at a school built for kids with learning differences where she trained in the Orton-Gillingham method. That method exists to move information from short-term into long-term memory. Marketers have a word for the same thing and call it brand recall. Her husband told her early on that she should go into advertising because she couldn't watch an ad without rebuilding it in her head, tweaking the copy, cutting the music, fixing whatever was broken. She went and took every course, read every book, and kept the teacher's instinct the whole way through: make the hard thing make sense, find the right words for the room you're in.Then she sat at basically every table that claims part of the customer, working as a social listening strategist, a social media creator and a social media strategist, and putting time into support, CX, community and advocacy. What she kept finding was the same organizational failure repeating under different logos, and no amount of shared tooling moved it.Here's the argument that runs under her whole book. Nobody is solving customer experience alone, because nobody is the only person reaching the customer. Support talks to them, so support gets blamed for the relationship. But your UX team is shaping what the customer can and can't do, whether they think of that as CX work or not. Your legal team is writing the fine print the customer reads at the worst possible moment. Finance sets the refund window. All of it builds the relationship, and most of it never appears on anyone's CX dashboard.The result is a company that's genuinely excellent in one place and quietly hostile in another, and it shows.That's why the material became a book rather than a framework or a course. A framework asks you to already agree with its premise before you'll use it. Christina wanted the thing she'd been hunting for on shelves and never found, written for the people at all of those different tables at once. Her words on it: "I think we all wind up writing the books that we wish already existed." The structure follows the problem in 3 moves:Every moving piece that actually builds a brand relationship, most of which sits outside the CX team., Community as the silo killer, the thing that finally forces those teams into the same room., What happens when something lands that you had no way of seeing. A brand crisis, an acquisition by a company your customers hate, or AI arriving and throwing the whole operating model in the air.That third one is where most companies are living right now, and it's the least rehearsed. The martech buying cycle keeps funding integration projects because integration is something you can purchase, and cross-functional accountability is something you have to negotiate. Until one person owns the customer relationship end to end on paper, a new platform just gives 4 teams a shared place to file work they still refuse to coordinate.Key takeaway: List every team that shapes your customer's experience, including the ones that never speak to a customer. Legal writes the cancellation language, UX decides how buried the downgrade button is, finance sets the refund window, and none of them get counted. Put all of them on one page and mark who currently owns the customer's experience of each moment. The blanks are your real CX roadmap, and no platform purchase will fill them in for you.Why Getting the Name Right No Longer Counts as PersonalizationAccuracy in a lifecycle program has never been cheaper. You can segment by behavior, by lifecycle stage, by predicted churn, by what someone hovered over last Tuesday, and the tooling will do all of it on a mid-tier plan. Ask a marketer whether their email is personalized and they'll show you the merge fields and the branching logic and say yes.Ask the person receiving it and you get a different answer. Christina's position is that martech made accuracy so cheap that creativity started to look like a nice-to-have, and customers noticed long before marketers did.Her frame for the whole industry is the Jeff Goldblum line from Jurassic Park, the one about scientists so preoccupied with whether they could that they never stopped to ask whether they should. We're living inside that meme, she says, running on a lot of we could so we can. And the cost shows up somewhere marketers rarely look, which is in what we've trained people to expect.Conditioning is real, and it doesn't require a marketing degree. Somebody w...

Is AI making us smarter or lazier? Chris Rawlinson sits down with his old friend Dave Duarte, who spends his days teaching companies how to actually use AI, to compare notes on what's changed in the last couple of months (roughly two decades in AI years).In this episode:- The daily AI habit that makes Chris more curious- Why talking an idea through beats typing it- Why students' homework marks are rising while their exam marks crash- The hackathon rules that get teams making things instead of talking about them- The Rolls-Royce idea every agency billing by the hour should hearFind Dave: https://www.daveduarte.net/Get 3 months of Wispr Flow Pro free: https://wisprflow.ai/roryGet Weekday Wisdom every Tuesday: https://eepurl.com/dfXIM9AI for Marketers course: https://www.42courses.com/courses/ai-essentialsAll 42courses: https://www.42courses.com

Business owners and corporate leaders aren't just juggling deadlines and revenue goals they're also battling exhaustion, information overload, and conflicting health advice. Today's guest, Cynthia Conigliaro, founder of Work Well Webinars, brings over 25 years of experience in health, mental health, and organizational wellness to help professionals finally make sense of it all. With a background in weight loss, social work, and an MBA in organizational development, Cynthia bridges physical, emotional, and workplace well-being in a way that's practical and sustainable. In this episode of Marketer of the Day, Cynthia breaks down why so many ambitious, health-conscious people still feel confused and frustrated. Between contradictory nutrition headlines, evolving research, and the constant buzz around new wellness trends, it's easy to feel paralyzed. Cynthia explains how to cut through the noise by using trusted sources, listening to your own body, and partnering with qualified professionals while still taking advantage of the best that AI and modern tools have to offer.  A major focus of the conversation is sleep as a non-negotiable pillar of health. Cynthia shares simple but powerful strategies to improve sleep quality, from getting morning light within 15–30 minutes of waking, to building a consistent bedtime routine, to handling those middle-of-the-night wakeups without spiraling into anxiety. She also reframes self-care for busy entrepreneurs and leaders: it's not indulgence, it's an operational necessity. When leaders model healthy boundaries like not sending 10 p.m. emails they create cultures where employees are more energized, loyal, and productive. The episode also dives into AI and wellness, emphasizing how tools like ChatGPT can support prevention, self-awareness, and better doctor visits without replacing the human element of care. Cynthia shares how AI can help track habits, organize observations, and reduce fear in the moment, while still keeping medical professionals at the center of diagnosis and treatment. AI becomes a complement, not a substitute, for real-world expertise. https://youtu.be/ebgmjPpBiTg?si=pPlZv73fuMkhhoZz Finally, Cynthia explores the role of resilience in both life and business. She explains that resilience isn't something a lucky few are born with; it's a skill developed through facing stress, setbacks, and even trauma. By recognizing how much we've already overcome, we can build confidence to handle what's next. Her philosophy of “count your rainbows, not your thunderstorms” captures the mindset shift that allows high achievers to pursue big goals without burning out. If you care about longevity, mental fitness, and building a healthier company culture, this episode will give you practical tools and a fresh, encouraging perspective. Quotes: “No one size fits all. What's good for someone may not be good for you, so a lot of wellness is really listening to your body and choosing strategies that help you live optimally.” “Sleep is a non-negotiable pillar of health. Some people need more, some need less, but we all need to understand why we actually need to sleep.” “You really can't pour from an empty cup. If a leader is exhausted and practicing unhealthy coping styles, it's not going to set a good example for their employees.” Contact Details: Bring Wellness to Your Team: Visit Work Well Webinars Start Your Wellness Journey: Book Your Wellness Coaching Session with Cynthia Ready to Take the Next Step Toward Better Well-Being? Connect With Cynthia on LinkedIn Follow Cynthia on Instagram and Book Your Wellness Coaching Session

Marketers are quietly sleeping on one of the biggest data sets out there: prediction markets. Jay explains how Kalshi and Polymarket work like a giant survey on almost any topic, except people are putting real money behind their answers, which makes the results unusually accurate. He also shares the exact prompt to use in ChatGPT, Claude, or Gemini. Tell it your audience, have it search Kalshi and Polymarket for five active, non-political, non-sports markets that signal what that audience will care about in the next 3 to 12 months, then ask for content ideas. He also explains why you should never try to dig through those sites yourself. Daniel explains why now is the perfect time to publish forward-looking 2027 content, and how prediction data lets you pair thought leadership with real numbers you can link out to. The bigger idea is that surveys capture what people say, while money shows what they actually think, so always follow the money. If you're a Marketer who wants to get ahead of what your audience cares about next, this episode is for YOU. Follow Jay: LinkedIn: https://www.linkedin.com/in/schwedelson/ Podcast: Do This, Not That Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: https://themarketingmillennials.com/ Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: https://workweek.com/

If you have been posting for months and you are stuck at 200 views, you do not have a music problem. You have a content problem, and Junior Makame, whose team at RAPVILLE pulls 200 million views a month for its artists, shows you exactly how to fix it.He breaks down the three sins that keep a page stuck, why a trend only works if you remix it, the HLEV framework behind every RAPVILLE video, the mute test for your old posts, and why going viral and building a fan base are not opposites. Then he builds viral ideas for five artists on the spot in the Hook Lab.Win one of two $5,000 content shoots from RAPVILLE: https://onemoretime.fm/shootRAPVILLE:Website: https://www.rapville.ukInstagram: https://instagram.com/rapvilleukTikTok: https://tiktok.com/@rapville.ukJunior Makame from RAPVILLE:Instagram: https://instagram.com/junior.makameKOSIGN (Kobalt):Apply to KOSIGN, their link for OMT listeners: https://form.typeform.com/to/B2K0IOEu?utm_source=onemoretimeIo Audio Technologies:https://ioaudiotech.com/?utm_source=onemoretime&utm_medium=podcast&utm_campaign=recableEverything OMT:Website: https://onemoretime.fm/podInstagram: https://instagram.com/onemoretime.fmTikTok: https://tiktok.com/@onemoretime.fmThe Blue Room: https://discord.com/invite/rTAYsPcyEYApply to be on the show:https://onemoretime.fm/guestWork with us:https://onemoretime.fm/work-with-usBusiness inquiries:team@onemoretime.fm30% off DistroKid:https://omtdistro.comMerch:https://onemoretime.fm/shop

Turning customers into raving fans isn't just for rock bands and blockbuster brands, it's a repeatable business strategy backed by neuroscience. In this episode of Marketer of the Day, David Meerman Scott bestselling author of The New Rules of Marketing and PR, Fanocracy, and the upcoming The Fandom Playbook (late 2026) breaks down how fandom marketing can transform the way you grow your business in an era of AI slop and online chaos. Instead of chasing shallow clicks and fleeting attention, David shows how to build deep, emotional connections with the people you serve. You'll hear how mirror neurons and our hardwired need for tribe and belonging explain why video, live events, and in‑person gatherings can create “I feel like I know you” relationships at scale even when you've never met your audience in real life. David shares practical ways to bring that same energy into your brand, from hosting conferences and meetups to simple client dinners that turn customers into a community. If you've ever wondered why fans camp out for product launches, travel across the world for events, or tattoo logos on their bodies, this conversation connects the dots and shows how those same principles apply to your business. David also reveals one of the most surprising fandom strategies from his new book: tearing down the wall between your personal and professional life. Through stories like the skateboarding dentist who grew new patients by 33% and revenue by 23% just by sharing his passion online, David illustrates how authentic quirks and hobbies such as surfing, classic cars, Lindy Hop dancing, and more make you memorable and magnetic. Passion is contagious, and when you let people see what you genuinely love, you stop being just another provider and start becoming someone they root for. Another underused play David unpacks is unlocking hidden data inside your organization to create value that fans can't get anywhere else. You'll learn how companies like Hagerty Insurance built a massive fandom by freely sharing aggregated classic car values, and how a secure data‑room provider turned anonymized M&A activity into must‑have market intelligence for Wall Street. These examples show how so‑called “boring” data, when opened up and packaged well, can become a powerful fandom engine that attracts, educates, and retains your ideal audience. https://youtu.be/89r57MhEuV8?si=IUsMic0G3SU10-LE Throughout the episode, David ties these ideas together with a clear promise: in a world dominated by algorithms, automation, and AI‑generated noise, leaning into humanity is the contrarian advantage. The Fandom Playbook: How to Create Passionate Fans in a World of Online Chaos distills his 20+ years of research into nine concrete plays you can start using today, whether you're a startup founder, consultant, CMO, nonprofit leader, or creator. If you're ready to escape online chaos, build a real tribe around your work, and make your marketing feel fun again, this episode will give you both the inspiration and the roadmap to start building your own fanocracy. Quotes: "As I was researching this idea of fandom, this thing came up again and again and again: it's a genuine human connection." "If you can build a tribe of like‑minded people in your business, any way that you can have in‑person connections, you are building fans because you're building a tribe." "Show us in your business world who you are as a person. What are those things you're passionate about? Because passion is infectious." Contact Details: Turn Customers Into Fans → Explore David's Strategies Stop Selling. Start Creating Fans. Discover the Fandom Marketing Strategy Discover Smarter Ways to Create Fans: Connect with David Meerman Scott on LinkedIn Follow David Meerman Scott on Facebook for Fresh Marketing Insights Want to Build a Fan-First Brand? Follow David Meerman Scott on X The New Rules of Marketing & PR on Amazon Fanocracy: Turning Fans into Customers and Customers into Fans on Amazon The Fandom Playbook on Amazon

Should your AI agents have job titles? Today, Daniel, Kris Rudeegraap, Co-CEO of Sendoso, and Jessica Vose, Head of Marketing at Kana, debate the best way to build AI Marketing agents: role-based digital colleagues or one Marketing operating layer that connects everything. Kris shares how Sendoso went from hundreds of invisible automations to agents with managers and performance reviews, and why building them was actually the easiest part. Plus, Jessica breaks down where the Marketer stays in the loop, the 2 use cases CMOs, AI leaders, and data leaders all agree on, and why Marketing needs a seat at the table before someone else picks your AI stack.If you're a Marketer who wants to build AI agents that actually work, this episode is for YOU. Enjoyed this one? Follow the show and leave a rating. It helps more Marketers find us (and honestly makes my whole week). -- Own every listening moment with SiriusXM Media. As the access point to the most valuable audiences, we make it easy for advertisers to reach people across premium audio, creators, video, and live experiences—all through one connected ecosystem that's built for scale, quality, and measurable results. Learn more about the largest addressable audio ecosystem at ⁠⁠https://www.siriusxmmedia.com/daniel⁠⁠ --Follow Kris: LinkedIn: https://www.linkedin.com/in/rudeegraap/ Follow Jessica: LinkedIn: https://www.linkedin.com/in/jessicapettusvose/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:www.workweek.com

Now, everyone's talking about building AI harnesses and context layers. Kashish has been building these for years and Hightouch has now reached a stage where they are challenging giants like Adobe and Salesforce while crossing $100M in revenue.In this episode we discussed how and why LLMs like ChatGPT and Gemini are failing marketing teams at enterprises, why marketing is a coding problem, what makes a harness “ thick”, why it's a CEO's job to be Chief Pipeline Generator in early years, controversial decisions that worked perfectly for Hightouch and why now is the time for 100x Marketer.Listen to the episode to look into the future of marketing00:00 Quitting VC to become a Founder01:35 Travel Startup with Terrible Margins03:25 From Slack Agents to Customer Data04:31 Saving a Bank $6M on "Unmarketing"05:45 Why Make Composable CDP?07:53 Why Every Other CDP Was Broken11:33 Where Hightouch Creates Real ROI12:48 Agents That Surface Revenue16:47 Inside a Multi-Million Dollar Enterprise Rollout21:41 Will AI Replace Marketers?25:18 Why Skipped SMBs for Fortune 50026:54 The Rippling Model of Running a Startup27:48 Going Multi-Product Early29:38 The 100x Marketer33:03 Unstructured Data, Lead Lists & Synthetic Signals34:49 How AI Launches Ads in New Markets36:13 Does Marketing Success Guarantee Revenue?38:07 What Is a "Marketing Harness"?40:52 Thick Harness vs. Thin Harness45:10 How Hightouch Fits Into the Enterprise Stack46:54 Controversial Founder Decisions49:15 Building the Company of Tomorrow52:07 AI, GTM and Sales-------------India's talent has built the world's tech—now it's time to lead it.This mission goes beyond startups. It's about shifting the center of gravity in global tech to include the brilliance rising from India.What is Neon Fund?We invest in seed and early-stage founders from India and the diaspora building world-class Enterprise AI companies. We bring capital, conviction, and a community that's done it before.Subscribe for real founder stories, investor perspectives, economist breakdowns, and a behind-the-scenes look at how we're doing it all at Neon.-------------Check us out on:Website: https://neon.fund/Instagram: https://www.instagram.com/theneonshoww/https: https://www.linkedin.com/company/neon-fundTwitter: https://x.com/TheNeonShowwConnect with Siddhartha on:LinkedIn: https://www.linkedin.com/in/siddharthaahluwalia/Twitter: https://x.com/siddharthaa7-------------This video is for informational purposes only. The views expressed are those of the individuals quoted and do not constitute professional advice.Send us Fan Mail

In this Email Support Group session, Justine (Beefree + RGE), John Seals (Baird), and Matt Helbig (Really Good Emails) walk through the real AI workflows running behind the scenes. That means Baird's Copilot agent turning form requests into ready-to-review emails, how we "eat our own cheese" by building the RGE newsletter with the RGE Studio MCP, and sales follow-ups that no longer look like AI slop.Then we open the toolbox. You'll see our prompt library, the brand voice and unslop skills, and the RGE Quality Index we've used to grade almost 20,000 emails. And yes, we air our AI grievances.The big idea: let AI take the boring parts so you keep the parts you love.ResourcesRGE Email Survey report: https://reallygoodemails.com/reports/rge-email-surveyBeefree AI manifesto: https://reallygoodemails.com/ai-manifestoOur RGE newsletter brief/prompt: https://docs.google.com/document/d/1wyntOQq7MQ1J4enDdx4YwFxomHXkk81WHJQEHPasSps/edit?usp=sharingPrompt library: https://reallygoodemails.com/tools/prompt-libraryRGE Quality Index skill: https://github.com/matt-helbig/rge-quality-index-skillUnslop skill: https://github.com/cursor/plugins/blob/main/pstack/skills/unslop/SKILL.mdThe Email Glow Up: Regulated Edition: https://reallygoodemails.com/webinars/email-glow-up-regulatedChapters00:00 Hi, we're here to confess01:51 What's on the menu02:51 The survey says: 64% use AI, 1% start with it04:47 The Beefree AI manifesto06:09 What marketers actually want from AI07:33 What's an MCP? (No jargon, promise)08:44 How Baird thinks about AI12:54 Inside Baird's Copilot agent workflow19:28 Eating our own cheese: building the RGE newsletter21:55 Sales follow-ups that don't look like AI slop26:27 Our prompt library (and our favorites)29:57 Give AI bigger goals31:35 Just ramble: dictation for better prompts32:54 AI as your second set of eyes34:58 Did it twice? Make it a skill39:41 Cloning Mike (sort of): brand voice + unslop41:40 The RGE Quality Index45:42 Airing our AI grievances49:18 Will AI replace email marketers?55:14 Buy-in, time savings, and chaining MCPs59:31 Taste beats the sea of sameness01:02:30 Outro#EmailMarketing #AI #ReallyGoodEmails

Paul Mosenson, revenue orchestrator at NuSpark Marketing, explains why growth requires more than collecting marketing tools. He shares how personalized messaging, relevant offers, landing pages, CRM workflows, and campaign tracking work together to support the journey from click to close. Discover why generic AI copy can weaken buyer trust, how website persuasion audits connect features to meaningful outcomes, and why showing the people behind a business matters. Paul also discusses creating separate lead magnets and funnels for different audiences, supporting internal buying advocates, and using AI for ideation rather than replacing human connection. Marketers and founders will gain a practical framework for aligning technology with buyer needs.

Krishna Lohani, founder of Ask For Video, shares how she combines filmmaking experience with AI video production to serve Indian D2C brands. She explains her approach to creating videos quickly and affordably while maintaining quality, and why she encourages creative diversity rather than repeatedly duplicating ads. Discover how LinkedIn and Instagram bring prospects to her video portfolio, where proof of work builds confidence and WhatsApp replaces contact forms with direct conversations. Krishna also discusses website speed, clear calls to action, and educating clients about creative strategy. Marketers and founders will gain ideas for connecting video production, audience needs, and a simpler path from discovery to inquiry.  

Guillaume, VP Content Marteting chez Shine I Cegid, nous explique ce qu'il attend des équipes PMM pour réussir la collaboration et les process mis en place.Dans l'épisode complet découvrez :Au programme :

Business and career success in the age of AI won't come from using more tools; it will come from using them more humanely and strategically. Today's guest, Josef Stetter of Cultural Transformation Systems and TEDx speaker behind “Humans, Not Headcounts,” has helped over 12,000 people land jobs they love, with a 90% success rate of getting them employed in under three months using proven systems that blend AI with authentic human storytelling. In this episode of Marketer of the Day, Josef reframes AI not as a task-running “agent” but as a deeply personalized AI companion a system that knows your history, values, style, and accomplishments so well that it can write in your voice, surface forgotten strategies, and even preserve your legacy for your kids long after you're gone. He shares how his own AI companion has already written successful summit applications, matched his exact tone, and helped him show up more powerfully in his career without losing authenticity. Josef also dives into the brutal reality of today's AI-driven job market, where a single remote posting can attract 20,000 resumes and applicant tracking systems decide who gets seen. He explains why generic AI-written resumes fail, and how to stand out by combining AI with quantified impact stories: not “I answered phones,” but “I handled 60 calls a day across 12 lines,” proving capacity, performance, and value at a glance. He reveals how he reverse-engineered top resume scanners and ATS platforms so clients can hit 95%+ match scores across dozens of systems with just one strategically built resume. Beyond individual careers, Josef tackles the crisis of corporate culture and employee disengagement, where disengaged workers are costing the global economy trillions of dollars in lost productivity. He argues that culture isn't pizza Fridays; it's what people say when managers leave the room. Josef shows how misaligned values, unclear leadership, and the misuse of AI (every department running its own rogue tools) create compliance risks, burnout, and massive internal conflict. He outlines how organizations can introduce AI responsibly by setting clear guardrails, centralizing standards, and preserving human authority over decisions that truly require empathy, ethics, and lived experience. https://youtu.be/IGs9AWImaNk?si=YmMgenluZIU_jwBt This conversation is a powerful guide for anyone who wants to use AI to enhance human potential, not erase it. Whether you're a job seeker trying to break through automated filters, a leader worried about AI chaos inside your company, or a professional who wants an AI “second brain” that actually sounds like you, Josef's perspective will help you navigate the AI wave with strategy, heart, and integrity. Stay tuned to learn how to build AI companions, design standout resumes, and create workplaces where humans are treated as people not headcounts. Quotes: “AI can simulate empathy, but it cannot be empathetic. It can say ‘I'm sorry for your loss,' but it will never feel the pain of an unfinished conversation with someone who's gone.” “It's not about just using AI for marketing tasks; it's about companionship; about having something that knows your stories, your traumas, and how you moved through them so it can help you connect more deeply with other human beings.” “I'm not here to tell a company how to run its business; I'm here to tell leadership: if this is the culture you want, own it, and then attract the people who actually thrive in that culture.” Contact Details: Discover How Cultural Transformation Systems Can Help You Build a Culture That Drives Results Ready to Turn Ideas Into Real Growth? Connect With Josef on LinkedIn and Start the Conversation Follow Josef on Facebook for Insights that Drive Change Follow Josef on Instagram for Powerful Insights that Can Change How you Lead and Grow Follow Josef on X for Fresh Insights that Spark Growth and Action Learning My Why on Amazon Humans, Not Headcounts on YouTube

How do you take a brand born in LA and make New Yorkers feel like it was made just for them? Jena Wolfe, VP of Marketing at Goop Kitchen (https://www.goopkitchen.com), has figured it out. Jena started out writing restaurant listings for a New York magazine, spent almost 15 years running her own creative agencies, and is now Goop Kitchen's first-ever VP of Marketing (and her first time on the brand side). Since joining, she's taken the brand from California to New York and opened its very first dine-in location in Del Mar. Daniel and Jena talk about how Goop Kitchen decides what's sacred to the brand, why the menu didn't change one bit for New York, and why the launch campaign cast local icons like the New York Liberty's Jonquel Jones and PR legend Kelly Cutrone instead of chasing the most famous names in the city. Plus, how to pick your moments with a celebrity founder like Gwyneth Paltrow, what changes when a delivery-first brand finally gets a physical space, and the one lesson about local Marketing Jena wishes she'd learned sooner. And her Marketing hill to die on? Take the big, scary swings...because when they pay off, they REALLY pay off. If you're a Marketer who wants to scale a brand without watering it down, this episode is for YOU. -- Own every listening moment with SiriusXM Media. As the access point to the most valuable audiences, we make it easy for advertisers to reach people across premium audio, creators, video, and live experiences—all through one connected ecosystem that's built for scale, quality, and measurable results. Learn more about the largest addressable audio ecosystem at ⁠https://www.siriusxmmedia.com/daniel⁠ -- Follow Jena on LinkedIn: ⁠https://www.linkedin.com/in/jenawolfe/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials

A technically successful AEC project can still turn into a financial disappointment when profits quietly fade and cash flow stalls. Today's guest, Marine veteran and senior project controls leader Percy M. Williams has spent over 20 years on the financial front lines of architecture, engineering, and construction projects from sub-$10,000 jobs to $100+ million programs. Drawing on experience with major multidisciplinary firms like Aecom, Percy wrote “The AEC Project Controls Playbook” to help firms safeguard profitability, improve cash flow, and deliver on their promises with integrity. In this episode of Marketer of the Day, Percy breaks down why project controls aren't just back-office paperwork; they're the guardrails that protect margins, stabilize cash, and prevent “profit fade” and “margin erosion.” He explains how seemingly small deviations from standard procedures, such as starting work without a fully executed contract, can snowball into seven-figure problems, delayed billing, and strained vendor relationships. Cash truly is king in the AEC world, and Percy shows how disciplined controls keep money moving and projects viable. Percy also introduces his leadership framework built on character, competence, courage, and communication, with character as the foundation. Drawing from his Marine Corps background, he shares how a personal “code” values, ethics, and principles you refuse to compromise directly shapes project outcomes and financial performance. Technology and AI can help process data, but they cannot replace the human leadership required to influence behavior, honor commitments, and deliver projects within the profit and margin targets originally sold to the client. This conversation dives into lessons learned, common pitfalls, and practical best practices for AEC project managers, project accountants, and controllers. Percy highlights why frontline leaders must be treated as true business partners, empowered to make timely decisions in the best interest of both the project and the organization because by the time issues reach corporate finance, it's often already damage control. The AEC Project Controls Playbook serves as a desktop reference, giving both new and seasoned professionals a way to regularly revisit fundamental principles, refresh their discipline, and continuously improve. https://youtu.be/n1hRh9T1P8I?si=UjJXTNZoep8eUd-w If you're responsible for projects, profitability, or cash flow in AEC or any business that depends on contracts, billing, and delivery this episode offers a clear roadmap to protect margins, strengthen financial resilience, and ensure that what looks good on paper actually holds up in reality. Quotes: "When I say deliver projects with integrity, I mean if we sold a project at a certain profit and margin, it's our responsibility to actually deliver within those parameters." "You can have a project that looks healthy on paper, but if you don't maintain those project controls disciplines, you will experience profit fade or margin erosion." "Character plays a key role in the project manager doing the right thing to deliver not just the services and materials, but also the financial commitments we said we would honor." Contact Details: Your Path to Financial Wellness Starts Here: Discover PM&JM Financial Services Ready to Transform Your Financial Future? Connect with Percy Williams on LinkedIn Build a Stronger Financial Future: Follow Percy Williams on Facebook Today The AEC Project Controls Playbook on Amazon

Marketers assume the moment consumers spot a sales pitch, their guard goes up and the message dies. New research says that's only half the story. Sometimes recognizing persuasion makes people trust a brand more, not less.This week, Elena, Angela, and Rob are joined by Kellogg School of Management professor Kent Grayson, who has spent decades studying trust, deception and authenticity. He explains the three building blocks every brand draws on to earn trust, plus how to diagnose which one you're actually missing. The team also digs into whether TV itself works as a trust signal, and why AI could erode the founder story the same way paid deals eroded influencers.Topics covered: [03:30] What the persuasion knowledge model really says [07:30] Why people distrust "advertising" but trust the ads they watch [10:30] Trust's three buckets: competence, honesty and benevolence [15:30] Character-based trust vs assurance-based trust [19:00] Can a media channel be a trust signal? [21:30] How AI threatens the founder story [26:00] Trustworthy creative starts with a trustworthy strategy  To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter.  Resources: 2017 KelloggInsight Research: https://insight.kellogg.northwestern.edu/article/how-to-make-ads-that-even-savvy-customers-trustKent Grayson's LinkedIn: https://www.linkedin.com/in/kent-grayson-3a0894126/ Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts.

In this episode, I sit down again with Rodolfo Carvalho and Nuno Batista, the first eXp Icon agents out of Portugal, for a five-year check-in on the discipline, consistency, and marketing obsession that took them from 35,000 in GCI to a projected 10X this year. Rodolfo and Nuno break down exactly what changed in their mindset and their daily habits, why they call it the honey badger approach, and how shifting from “best agent” to “best marketer” unlocked a level of growth most teams never reach. We also get into what real estate looks like outside the US and Canada, and why having the right mentor matters no matter where you're doing business.Key Topics Covered* The Honey Badger Mentality — why discipline and consistency beat talent every time, and how Rodolfo and Nuno used it to chase a 10X year* Green Blocks and Daily Non-Negotiables — Nuno's exact time-blocking system for prospecting, follow-up, and content creation* Thinking Like a Marketer, Not Just an Agent — how that mindset shift unlocked growth neither of them expected* Celebrity Positioning and Local Authority — billboards, consistent video, and building recognition in a smaller market* Sell It, Reinvest It — why reinvesting into marketing before it's comfortable is non-negotiable for scaling* Real Estate Outside the US — how Portugal's lack of a shared MLS changes the game, and why listings (not buyers) drive predictable income* The Value of a Mentor — why guidance matters more than access to tools alone“Discipline and consistency will outperform talent every single time. The honey badger doesn't care.” — John KitchensConnect With UsReady to build a plan for more freedom in your business? * Head to 7figurecall.com and schedule your call today.* Download the AI & Leverage Toolkit now and uncover your biggest leverage opportunities at audit.7FigureBP.com* Follow us: Instagram @johnkitchenscoach · LinkedIn @johnkitchenscoach · Facebook @johnkitchenscoach This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit johnkitchenscoachpodcast.substack.com

Your landing page is probably leaking visitors, and the fixes are smaller than you think. Jay and Daniel break down how to increase conversions on those pages and offer pages, from the fields you force people to fill out to the button nobody can find. Plus, why every extra must-fill field silently costs you registrants, where to put social proof so it actually does something, and the 1 thing on your page that sends 30% of visitors running for the exit. Plus, a HEATED debate about airplane hygiene and the birth of Jay's new favorite word. If you're a Marketer who wants more conversions without building anything new, this episode is for YOU. Enjoying Bathroom Break? Follow the show, leave us a rating, and we'll see you at the next one. --- Follow Jay: LinkedIn: ⁠https://www.linkedin.com/in/schwedelson/⁠ Do This, Not That Podcast: https://www.jayschwedelson.com/podcast Follow Daniel: YouTube: ⁠https://www.youtube.com/@themarketingmillennials/featured⁠ Twitter: ⁠https://www.twitter.com/Dmurr68⁠ LinkedIn: ⁠https://www.linkedin.com/in/daniel-murray-marketing⁠ Sign up for The Marketing Millennials newsletter:⁠https://themarketingmillennials.com/⁠ Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:⁠https://workweek.com/

#392 | Everyone's talking about AI agents right now. It's hard to know what's real and what's just LinkedIn noise. If you haven't built an agent yet, it's hard to know where to start. If you have built agents, you might be looking for ideas for what to build next.Wouldn't it be great if a pro marketer would just share their screen and walk you through their best agents? Here's what I built, this is what it does, and here's how much time it saved me this week.We agree! That's why we brought in seven B2B marketers to show the agents they built, and are using at their companies today. Check out this episode of Exit Five Live.Timestamps(00:00) - Intro (03:18) - What an AI agent actually is, and common challenges marketers face with building them (06:06) - An AI chief of staff, and an agent that hunts for new brands (10:39) - Claude skills that edit a draft, and an agent for LinkedIn ads creative (16:11) - Sales call data as an agent's brain, and testing messaging with AI personas (20:40) - 2,600 personalized landing pages, built and refreshed by an agent (24:44) - A daily learning digest that turns into a private podcast (27:30) - Getting a dozen editing skills to work together (31:43) - Inside the landing page agent: research, edit mode, running at scale (35:53) - How the cool hunting agent finds and scores new brands Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletterLearn more about Exit Five's private marketing community: https://www.exitfive.com/***Brought to you by:Optimizely - the AI platform for marketers. Build your own AI agents or pull from a directory of 50+ pre-built ones for marketing use cases. Their new Virtual Teammates can join meetings, complete tasks, support campaigns, and keep your website optimized. Learn more at optimizely.com/exitfive.Webflow - A website platform built for the agentic web, letting modern marketing teams build fully custom sites that perform in AI search with no developer needed. Learn more at webflow.com/for/exitfive.Zoom Webinars & Events – The virtual event platform built to help B2B marketers run webinars that actually drive pipeline, with branded registration pages, live engagement features, and built-in tools to repurpose sessions into clips and content. Learn more at zoom.com/exitfive.Compound Growth Marketing - A full-funnel demand gen agency helping high-growth cybersecurity and enterprise software companies show up earlier in the buying journey, combining AEO, modern paid advertising, and a dedicated go-to-market engineering team. Podcast listeners get two free media planning sessions to find out what channels are driving the best ROI. Learn more at compoundgrowthmarketing.com/exitfive. ***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

You had the regulation AND the data. You explained it clearly... and a manager still looked at you and said, "We're not going to do that right now." So you explained it again. A little louder, with a few more citations. And nothing changed. It took me years to figure out that people act on what they believe, and a citation rarely changes a belief. So whether you signed up for it or not, you're selling safety... to employees, supervisors, and your leadership team. In this episode I break down 3 strategies marketers use to shift a belief, including the 7-11-4 rule. And I'll show you how to use the 5 minutes you get in the management meeting to finally get the buy-in you've been asking for. Full show notes: https://thesafetygeek.com/144 Links Mentioned: Free SMIS GuideSafety Leadership Roadmap SessionEpisode 143: How to Get Leadership to Actually Listen Thank you for taking the time to listen to this episode. If you liked it, be sure to share it with your best safety friend. It's a goal of The Safety Geek to elevate the role of the safety manager, and that is why I share tips and resources on how you can manage your safety program more effectively.Visit the website at https://TheSafetyGeek.com Subscribe to the YouTube Channel at https://www.youtube.com/c/safetygeek Sign up for the Safety Leadership Newsletter, where I share exclusive tips, content, forms, and templates at https://TheSafetyGeek.com/Newsletter Follow me @Facebook: https://www.facebook.com/TheSafetyGeek LinkedIn: https://www.linkedin.com/in/brye-sargent/ Instagram: https://www.instagram.com/safety_brye/ Pinterest: https://www.pinterest.com/thesafetygeek/ 

Business owners don't struggle because of a lack of online opportunities; they struggle because they're overwhelmed by options, stuck in “learning mode,” and unsure which path will actually produce a reliable income stream. Today's guest, Stephen Somers, co-founder of Marketplace Superheroes, has helped over 10,000 students build real e-commerce income using Amazon and now the fast-growing live shopping platform Whatnot. He's gone from quitting his 9–5 to running a global education business, bringing in expert instructors, and guiding everyday people into profitable side incomes online. In this episode of Marketer of the Day, Stephen breaks down how social shopping and marketplaces like Amazon and Whatnot are creating powerful opportunities for regular people to build a modern, scalable income stream. He shares how Marketplace Superheroes evolved by buying out a partner, bringing in specialists like Mike Sieben for Amazon and Josh Garrett for Whatnot, and shifting his role from “do everything” founder to content-driven leader supported by a team of experts. Along the way, Stephen is transparent about the hard lessons: including launching a freight company during COVID, getting hit by an 8x spike in shipping costs almost overnight, and losing millions in the process while still keeping the core education business growing. Stephen also explains why AI is an accelerator, not a replacement for serious entrepreneurs. Yes, AI can answer technical questions and speed up tasks, but it can't replace nuanced strategy, real-world experience, or the accountability that comes from a community and coaches who are actually doing the work. Marketplace Superheroes now uses AI to build better tools for students, not to eliminate the need for training, coaching, and implementation. The big differentiator? Students who win are the ones who move past endless research and take consistent action testing products, launching streams, buying inventory, and iterating instead of consuming more content. A major focus of this conversation is Whatnot, an $8B-and-growing live auction marketplace where sellers stream from their phones and buyers bid in real time. Stephen explains why trading card games are currently one of the hottest categories, how his team went from zero followers to nearly $250K in 125 days and close to half a million dollars in sales, and how students like Shameen from Canada have generated over $50K in under 90 days even without being “typical” young livestream influencers. He also zooms out to the bigger trend of live social shopping, why TikTok and others are racing into this space, and how being early, but strategic can create a serious edge. https://youtu.be/yL1g3yqQ3Xg?si=qYuc-We70JDsz3ZC Stephen closes by sharing a powerful mindset shift inspired by Charlie Munger: “To get what you want, you have to deserve what you want.” Instead of obsessing over self-belief, he encourages aspiring sellers to believe in a proven system, follow the process step by step, and take the actions that a “deserving” person would actually take whether that's launching an Amazon listing, going live on Whatnot, or finally committing to an e-commerce side hustle. If you're interested in building a modern online income stream with Amazon, Whatnot, or live social shopping, and you're ready to graduate from passive learning to real execution, this episode will show you what's working right now and how Marketplace Superheroes are helping people do it. Quotes: "Nothing's really changed; people used to get free information from books, then from YouTube, now from AI, but the problem is still the same: most people don't do anything with it."  "Stop believing in yourself; it's a waste of your time if you've never sold anything online before. Instead, believe in the system in front of you."  "We didn't jump on Whatnot just because it was new; we did it because it perfectly aligned with what we already do and we wanted, for once, to actually be early on something." Contact Details: Build your Online Business with Marketplace Superheroes Turn Amazon Into your Next Growth Opportunity: Connect with Stephen Somers on LinkedIn Follow Stephen Somers on Facebook for Amazon Business Insights and Strategies Follow Stephen Somers on Instagram to Unlock Smarter Amazon Strategies Join Stephen Somers on Threads for e-commerce Tips Subscribe to Marketplace SuperHeroes on YouTube for Proven Amazon Growth Strategies Follow Stephen Somers on X for Smarter Amazon Strategies

If likes don't matter anymore, how do you measure organic social? How do you find great social creators BEFORE they blow up? How do you make a Super Bowl ad about uh, intimate men's grooming, when you can't say "balls" on TV?? Jori Evans, Director of Social at Manscaped, has figured out the answers to a lot of mysteries, and she joined the pod to share her wisdom. Originally aired in January, this episode has everything from how MANSCAPED ran their viral campaigns like "Face Pics vs. D*** Pics," how meme culture drives brand conversions, and what it's like threading the needle between your bold brand voice and STRICT network TV standards...especially if you're hitting the airwaves on the Super Bowl for the first time. If you're a Marketer who wants to build organic social that actually breaks through, this episode is for YOU. Hit follow and leave a rating if this one made you laugh and think. It helps more Marketers find the show. Own every listening moment with SiriusXM Media. As the access point to the most valuable audiences, we make it easy for advertisers to reach people across premium audio, creators, video, and live experiences—all through one connected ecosystem that's built for scale, quality, and measurable results. Learn more about the largest addressable audio ecosystem at https://www.siriusxmmedia.com/daniel Follow Jori:LinkedIn: https://www.linkedin.com/in/jori-evans/ Follow Daniel:YouTube: https://www.youtube.com/@themarketingmillennials/featuredTwitter: https://www.twitter.com/Dmurr68LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials

Your brand messaging doesn't exist in a vacuum. Every customer brings years of societal programming, experiences, and beliefs that influence how they interpret the messages your brand sends—and whether those messages actually resonate and convert. And your customers aren't the only ones who have been programmed. Marketers bring their own assumptions and cultural inputs into the messaging, creative, and customer experiences they create, often without realizing it. In this episode of Frictionless Growth Lab, Sonia Thompson explores how societal programming shapes brand messaging, customer perception, and buying decisions. Using examples from the recent Sydney Sweeney campaign controversy, women in sports, beauty standards, healthcare marketing, and an Amazon Alexa campaign, she breaks down how brands can communicate both explicit and implicit messages—and why customers may receive something very different from what marketers intended. You'll learn how societal programming shapes customer worldview, why two customers can interpret the same brand message differently, how unintended signals can create friction in the customer journey, and how to evaluate whether your marketing reinforces, challenges, or interrupts existing narratives. Most importantly, you'll learn how to create more intentional brand messaging that helps your ideal customers answer one of the most important questions influencing consideration and conversion: “Is this for someone like me?” Friction Finder Growth Audit: https://www.frictionlessgrowthlab.com/frictionfinder/ Mosaic Messaging: https://calendly.com/soniathompson/30min

This is a very special reunion episode, which is the kick-off for our tenth season! On this one, we celebrate a decade of the Making a Marketer podcast with a star-studded lineup of past guests! We reconnect with familiar voices and explore the evolving landscape of marketing, community building, and personal branding.Key takeaways...- Build Community: Focus on creating a community around your brand rather than just an audience, fostering genuine connections.- Embrace Change: Adapt your strategies to the evolving landscape of marketing and technology, especially with the rise of AI.- Know Your Audience: Understand who you are speaking to in your marketing efforts to tailor your message effectively.- Personal Development: Invest time in your own growth and learning to stay relevant and inspired in your business journey.This is part one of four... Join us for this enlightening discussion filled with insights and inspiration as we celebrate 10 years of Making a Marketer. Here's to many more years of connecting, learning, and growing together!~*~*~Making a Marketer is brought to you by Powers of Marketing - providing exceptional podcast experiences & online and in-person events since 2013. Check out episode 195, and if our show moves you, please share it and let us know your thoughts!Take our LISTENER Community Survey!!! HERE** Our editor Avri makes amazing music! Check out his music on Spotify! **

Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We're breaking down highly involved, complex research into plain language and takeaways any marketer can use. In this episode, Elena and Rob dig into research showing that managers consistently misjudge how their own customers feel. They explore why loyalty is the biggest blind spot and what that misread costs a company. Topics covered:   [01:20] "Do Managers Know What Their Customers Think and Why?" [02:10] Comparing 70,000 customer surveys to manager guesses [03:35] Managers were too optimistic across the board [04:30] Why loyalty was the worst miss [05:00] The blind spot on customer complaints [05:55] A $25 million gap in perception  To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter.  Resources: Hult, G. T. M., Morgeson, F. V., III, Morgan, N. A., Mithas, S., & Fornell, C. (2017). Do managers know what their customers think and why? Journal of the Academy of Marketing Science, 45(1), 37–54. https://doi.org/10.1007/s11747-016-0487-4  Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts.

Marketers routinely misjudge which AI platforms their actual audience uses. Jason Lax, senior SEO and AI expert at SAP with nearly two decades in search now leading AEO and GEO strategy, argues platform prioritization should never be assumption-driven. He outlines a cross-platform measurement framework that tracks performance across every AI search surface rather than defaulting to personal usage patterns, paired with audience-segmented analysis that accounts for enterprise tool restrictions and generational usage splits to reveal true visibility gaps.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

The average tenure for an in-house marketer is 18 months. That means nearly everyone in this profession will face a job search — probably more than once. The question is whether you’ll be ready when it comes. In this episode of He Said, She Said: Razor Branding™, Jaci and Michael sit down with Elda Macias, a senior marketing leader with over 20 years in financial services. Elda has built marketing organizations from scratch, modernized legacy brands, and helped drive an acquisition at 166% of tangible book value — and now she’s sharing what the job search actually looks like at the senior level in today’s market. The conversation covers why submitting a resume online is table stakes and nothing more, how to build a referral pipeline that gets your resume in front of a human, why a one-page highlight sheet beats a five-page CV, and what to do with your time — and your network — while you wait for the right opportunity. If you’re a senior marketer in transition, about to be, or mentoring someone who is — this one’s for you.

In this episode of BRAVE COMMERCE, Rachel Tipograph and Sarah Hofstetter speak with Grace Kao, Chief Marketing Officer at Snap Inc., about how changing consumer behaviors are reshaping the way brands build relationships and drive growth.Grace shares why marketing is shifting from one-way messaging toward more community-driven, two-way engagement, and what brands can learn from the rise of chat and conversational commerce. She also discusses the role of creativity as AI and other technologies evolve, how brands can show up authentically in more personal spaces, and the challenge of balancing innovation with the growing pressure to prove ROI.Key takeaways:The future of brand engagement is increasingly two-way, requiring marketers to contribute value rather than simply broadcast messages.AI may change how marketers create and engage, but strong ideas and human creativity remain fundamental.Marketers need to balance measurable performance with experimentation across emerging consumer behaviors and technologies. Hosted on Acast. See acast.com/privacy for more information.

AI is changing how B2B buyers search, evaluate solutions, and decide which brands to trust. For marketers, that means traffic, leads, and traditional attribution metrics no longer tell the whole story.On StrategyCast, Lori Jones talks with Andrew Davis, SVP of Marketing and Sales at TextUs, about how AI is upending buyer behavior and forcing marketers to rethink their go-to-market strategies. Andrew explains why today's buyer journey happens across Google, AI platforms like ChatGPT and Claude, review sites, retargeting, and other touchpoints long before a prospect converts.And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, and a whole lot more. Visit https://strategycast.com/ for more details.==Let's Break It Down==00:00 How AI Is Changing Buyer Behavior01:42 Andrew Davis' Path From Sales to Marketing04:21 Why Traditional Marketing Playbooks Stop Working06:11 AI Search, AEO, GEO, and Changing Demand08:00 The New Multi-Channel Buyer Journey10:39 Why Traffic Is Not the Same as Demand14:16 Lead Scoring and Multi-Channel Engagement16:11 Why Cost Per Lead Can Be Misleading17:48 Personalization and Human Connection in the AI Era22:08 How Modern GTM Strategies Are Changing24:28 Why Creative Testing Needs to Happen Faster27:37 The Marketing Skills That Matter in an AI-Driven World31:28 Human Intelligence as an AI Advantage32:37 Where to Connect With Andrew Davis33:23 Building Trust Across the Buyer Journey==Where You Can Find Us==Website: https://strategycast.com/Instagram: https://www.instagram.com/strategy_cast/Facebook: https://www.facebook.com/strategycast==Leave a Review==Hey there, StrategyCast fans!If you've found our tips and tricks on marketing strategies helpful in growing your business, we'd be thrilled if you could take a moment to leave us a review on Apple Podcasts. Your feedback not only supports us but also helps others discover how they can elevate their business game!

If you're a marketer, it's incredibly hard to actually show your value. That's not right.   But if you use a StoryBrand Messaging Canvas you prove your value instantly by showing your client or boss your entire plan on a single page. The Canvas is a story framework from bestselling marketing author Donald Miller that makes sure your marketing stands out from the crowd and actually grows business.   ----------------------   If you ever wonder why some marketing instantly grabs your attention while the rest gets ignored, know that it's not about luck. It's not about a bigger budget. The marketing that works follows just a few simple principles that make it easy to understandable, memorable, and impossible to overlook. That's why StoryBrand has a free guide. The Four Rules of Messaging PDF will teach you those principles and in just a few minutes you'll have a simple but powerful framework for improving every message you create from your website and emails to your ads and sales calls. Download your free copy of The Four Rules of Messaging: https://storybrand.com/the-4-rules-of-messaging?utm_medium=podcast&utm_source=podcast&utm_campaign=4rules-lead-gen-2026&utm_term=sbpod&utm_content=sbpodcast   ----------------------   Ready to clarify your message and grow your business?   Attend StoryBrand Your Business LIVE to learn how to explain what you do in a way customers instantly understand: https://storybrand.com/live/?utm_medium=podcast&utm_source=podcast&utm_campaign=sbyourbusiness&utm_term=sbpod&utm_content=SB_workshop    Visit StoryBrand.com for business training, messaging tools, and resources to help you grow: https://storybrand.com/?utm_medium=podcast&utm_source=podcast&utm_campaign=storybrand&utm_term=sbpod&utm_content=SB_home    Follow on Instagram: https://www.instagram.com/storybrand   Connect on LinkedIn: https://www.linkedin.com/company/storybrand