Podcasts about marketers

This week, Jim welcomes Grace Kao, Chief Marketing Officer of Snap Inc. Founded in 2011 by Evan Spiegel and Bobby Murphy, Snap has grown from a simple idea about visual communication into a global platform reaching more than 940 million monthly active users and generating nearly $6 billion in annual revenue.Grace joined Snap in late 2024 and was promoted to Chief Marketing Officer just months later. Before Snap, she held senior marketing leadership roles at Spotify and Instagram, helping some of the world's most influential platforms connect with creators, businesses, and consumers.Tune in as Grace shares what marketers still misunderstand about Gen Z, why creativity remains the defining skill of the next generation, and how brands can earn relevance by becoming part of the group chat rather than interrupting it. Whether you're leading a global brand, building a startup, or simply trying to understand where culture is headed next, this episode offers a thoughtful look at the future of marketing, creativity, and human connection.---We'll be at Cannes Lions from June 22nd to the 26th, hopping up along the Croisette all week. Let us know if you'll be attending too!See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this episode, we're excited to welcome back the Brooke Sellas, CEO and founder of B Squared Media. Join us as we dive deep into the evolving landscape of marketing in the age of AI, exploring how it intersects with social media and customer experience.Brooke shares her invaluable insights on the importance of maintaining a human connection amidst the rise of automation. She discusses how AI can be a powerful tool for analysis and efficiency behind the scenes, but emphasizes that it should never replace the genuine relationships brands build with their customers. The conversation also touches on the pitfalls marketers face when over-automating and the necessity of keeping the human touch alive in customer interactions.Listeners will gain practical strategies for leveraging AI without sacrificing the authenticity that drives customer loyalty and trust. Brooke's unique perspective as both a thought leader and educator provides a fresh take on navigating the complexities of modern marketing.Key takeaways...- Balance is Key: Utilize AI for data analysis and insights but ensure that human interaction remains at the forefront of customer relationships.- Guardrails Matter: Set clear parameters when using AI tools to prevent outputs that don't align with your brand voice.- Focus on Experience: Prioritize customer experience over sheer automation to foster genuine connections and loyalty.- Engage Authentically: Encourage meaningful conversations on social media rather than just focusing on content creation.Join us for this enlightening discussion filled with practical tips and thought-provoking insights as we explore the future of marketing in a tech-driven world.Our guest...Brooke Sellas is a leading expert in social media marketing and customer care. As the founder of B Squared Media, she has dedicated over 15 years to pioneering innovative strategies that prioritize authentic customer engagement. A sought-after speaker and educator, Brooke also teaches social media studies at New York University and other prestigious institutions, sharing her knowledge and passion for building meaningful connections in the digital age.~._.*._.~Making a Marketer is brought to you by Powers of Marketing - providing exceptional podcast experiences & online and in-person events since 2013. Check out episode 191, and if our show moves you, please share it and let us know your thoughts!Take our LISTENER Community Survey!!! HERE** Our editor Avri makes amazing music! Check out his music on Spotify! **

Partner with Jay: https://www.jayschwedelson.com/contactㅤPre-order Jay Schwedelson's new book, Stupider People Have Done It (out June 9, 2026).All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206ㅤSubscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletterㅤRegister for Eventastic (FREE + VIRTUAL!) https://www.eventastic.comㅤRegister for GuruConference (FREE + VIRTUAL!) https://www.guruconference.comㅤConnect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/Check out Jay's YouTube channel: https://www.youtube.com/@schwedelsonCheck out Jay's Instagram: https://www.instagram.com/jayschwedelson/Ask Jay anything: https://www.jayschwedelson.com/askㅤLeave a comment and follow the show, it really helps us out!ㅤBig shoutout to our sponsor, Knak!Marketers, you know the pain… You spend hours on a campaign, and then it gets stuck in review cycles and barely looks like what you started with.Knak makes it simple. Design emails and landing pages, collaborate, and launch - all in one place. No tool hopping, no messy handoffs, with AI built in to help you move faster.See how it all works, get started at knak.com/demoㅤThe link between ranking high on Google and getting cited in AI overviews has quietly fallen apart over the past year, and Jay Schwedelson has the numbers to prove just how fast. He lays out the small, almost boring tweaks that decide whether AI tools surface your content or skip right past it, then makes the case that your prettiest emails might be the ones working against you now. Stick around for a soccer confession and a book update with a genuinely good cause behind it.ㅤBest Moments:(00:42) Only 38% of pages cited in Google's AI overviews still rank in the top 10, down from 76% a year ago.(01:18) Put a date on everything you publish, because the AI tools are hunting hard for a recency signal.(02:15) Rewrite your headlines and page titles as questions so the LLMs actually pull them in.(03:33) Meltwater found 75% of LinkedIn AI citations come from personal profiles, not company pages.(05:33) Live text in the first 150 to 200 characters is becoming the new North Star for email.(09:14) His book hit number one new release on Amazon, with all proceeds going to cancer research.

Watch the YouTube version of this episode HERETyson and Becca reveal the first-ever MaxLawCon Awards, the 10 categories, and how to nominate the law firm owners, leaders, brands, and vendors who actually make this industry better.This year in Atlanta, we're doing something we've talked about for years: the first-ever MaxLawCon Awards. These awards are all about recognizing the law firm owners, leaders, brands, vendors, and community members who are actually building better firms and a better legal industry – not just chasing ego numbers.In this episode, Tyson Mutrux and Becca walk through:Why we finally launched the MaxLawCon Awards in 2026The 10 award categories and what each one is really aboutHow the nomination process works (and why these are not “pay-to-win” awards)What they're most excited about heading into MaxLawCon Atlanta this OctoberNominations are open from June 16–30 at maximumlawyer.com/awardsAnyone can nominate – including nominating yourself – and you can submit as many nominations as you'd like.Finalists will be announced before MaxLawCon, and winners will be revealed live on stage in Atlanta on October 8–9.Highlights00:00 – Why Tyson and Becca finally launched the first-ever MaxLawCon Awards02:53 – Redefining success beyond revenue: leadership, culture, resilience, and impact04:13 – How nominations work and why these aren't pay‑to‑play postcard awards05:57 – Key details: June 16–30 nomination window, anyone can nominate, unlimited entries08:04 – Marketer of the Year, Trailblazer, and Rising Star: what these awards recognize11:38 – Culture & Leadership and Maximum Lawyer of the Year: the “five‑tool” firm owner15:15 – The Comeback and Community Impact Awards: resilience and quiet generosity19:08 – Golden Mic and Law Firm Champion (by BeccasList): standout guests and vendors25:13 – Brand of the Year: distinctive, consistent law firm branding that actually works27:45 – Live awards at MaxLawCon Atlanta (Oct 8–9) and where to submit nominations

Most creators don't struggle because they lack expertise. They struggle because tech overwhelm, scattered tools, and indecision keep them from turning their knowledge into a scalable business. In this episode of Marketer of the Day, Bryan McAnulty, founder of Heights Platform, shares how solopreneurs can use AI-powered tools to build profitable online courses and communities, without sacrificing authenticity or getting buried in tech headaches. Brian pulls back the curtain on Heights Platform, an all‑in‑one course creation and community platform used by creators in over 100 countries. Instead of using AI to churn out low-quality “slop content,” Heights uses AI to act like a virtual assistant and coach, helping you set up your programs, structure offers, handle technical details, and even plan your marketing, while you stay focused on the one thing only you can do: teaching from your real-world experience. You'll hear how features like live lessons, built‑in video calls, and gamified communities make it easy to deliver a premium, high‑touch learning experience. Bryan explains how you can run live cohorts directly inside your platform, automatically turn those sessions into course content, and use community features both to increase student results and to attract new leads with public community posts that rank in search, essentially turning your community into a living, SEO-friendly knowledge base under your own brand and domain. A big part of the conversation dives into pricing psychology and offer design. Bryan challenges the common trap of selling $10–$20 mini products and hoping volume makes up the difference. Instead, he walks through why most experts underprice themselves, why transformation and outcomes should drive your pricing (not video length or course size), and how adding community and live coaching can justify premium price points while delivering far better results for your students. https://youtu.be/_Vi-niuEZYs?si=EWdDlQeT8A_efrS5 Finally, Bryan shares a powerful perspective on thinking bigger with AI. As AI tools get faster and more capable, the real differentiator won't be who has access to AI; it will be how you work, how you think, and how clearly you communicate your vision to these tools. From internal dev tools that used to cost tens of thousands to build, to weekend projects now powered by AI, Bryan shows how creators and entrepreneurs can ride this wave instead of getting left behind. If you've ever felt stuck between too many platforms, too many decisions, and not enough momentum, this episode will give you a concrete path to launching (or relaunching) your online course and community with confidence. Quotes: "I don't see AI replacing the humans for this kind of expertise. Our goal is to assist you, because most people don't wake up every day excited to use software, they're excited about the outcome the software helps them achieve."  "If every business has this magical AI agent that can do anything, then what makes the difference between you and any other business? If everyone can generate unlimited content and unlimited software, the difference comes down to how you do things."  "There weren't really many platforms that were actually focused on helping your customers get results. Marketing is kind of a solved problem, but learning is not a solved problem." Contact Details: Visit Bryan McAnulty's Facebook Page Connect with Bryan McAnulty on LinkedIn Learn More About Heights Platform Start & Grow Your Creative Business with Creator Climb Brayan McAnulty Official Website Explore the YouTube Channel of Bryan McAnulty

Is AI helping your marketing, or quietly damaging customer trust?In this episode of StrategyCast, Lori Jones sits down with Fred Wiechmann to explore how marketers can use AI to improve efficiency without sacrificing authenticity, trust, or meaningful customer relationships.Discover why the most successful brands put strategy before technology, how to avoid common automation mistakes, and practical ways to use AI to enhance human connections instead of replacing them. Learn how to build stronger customer relationships while staying true to your brand and creating long-term loyalty.And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, and a whole lot more. Visit https://strategycast.com/ for more details.==Let's Break It Down==05:43 Balancing AI with human connection08:02 Long-term strategic planning10:13 Importance of clear communication strategy14:52 Getting a quote via AI assistant17:38 Importance of inclusivity in parks19:48 Understanding customer needs and decisions24:57 Miley's inclusive playground journey28:08 Focusing on customer insights31:06 Focusing on top of the funnel34:13 Airline rebooking for frequent flyers==Where You Can Find Us==Website: https://strategycast.com/Instagram: https://www.instagram.com/strategy_cast/Facebook: https://www.facebook.com/strategycast==Leave a Review==Hey there, StrategyCast fans!If you've found our tips and tricks on marketing strategies helpful in growing your business, we'd be thrilled if you could take a moment to leave us a review on Apple Podcasts. Your feedback not only supports us but also helps others discover how they can elevate their business game!

Concern about short-termism among marketers jumped from 25% in 2022 to 55% in 2025. Budget allocation barely moved. The funnel may not be dead, but it might be damaging your brand.This week, Elena, Angela, and Rob debate whether the marketing funnel still belongs in the boardroom. They unpack why the funnel persists despite strong evidence against it, how ad platforms reinforce flawed thinking for commercial reasons, and what alternatives actually work. Topics covered:•    [01:00] Marketing Week article on why funnel reinvention is backfiring•    [02:00] The funnel as a mental shortcut vs. a map of how people buy•    [05:00] How ad platforms built funnel logic into their products for commercial reasons•    [07:00] Categories where the funnel fits (and where it falls apart)•    [11:00] The say-do gap: marketers believe in brand investment but budgets barely moved•    [15:00] Tom Roach's alternative: building, nudging, and connecting•    [18:00] How to plan media without the funnel•    [20:00] What great creative looks like when you stop thinking in funnel stagesTo learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter.Resources:2025 Marketing Week Article: https://www.marketingweek.com/reality-check-funnel-reinvent/Google Messy Middle Research: https://business.google.com/us/think/consumer-insights/navigating-purchase-behavior-and-decision-making/WARC Multiplier Effect Report: https://page.warc.com/the-multiplier-effect-reportThinkbox Profitability 2 Report: https://www.thinkbox.tv/profitability2Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts.

Digital twins are helping brands scale content and talent deals. Marketers are still navigating the tradeoffs. On this episode of the Digiday Podcast, hosts Kimeko McCoy and Tim Peterson unpack the rise of digital twins, AI sprawl and authenticity.

What's actually breaking through on social right now? Daniel sits down with Samantha Yehle, who has spent years helping brands navigate the ever changing world of content, social media, and Digital Marketing. As a Brand and Social Media Consultant, she has seen firsthand what separates brands that get ignored from brands that earn attention. She shares why social media has become the new homepage for brands, how Marketers can build better content instincts, and why creativity and taste matter more than ever in a world flooded with AI generated content. She also breaks down the biggest mistakes companies make when building social teams…and how your personal content could be a brand indicator.  Whether you're building a brand, growing a career in Marketing, or trying to figure out what actually works online today, this episode offers a practical look at the skills and strategies that matter most. Slate is the one stop content creation platform for social media teams. With AI assisted video and image editing, branding, and collaboration all in one platform. No more switching between 10 different tools. Slate is built for how social teams actually work. Click here for more.  Follow Samantha: LinkedIn: https://www.linkedin.com/in/samanthabensimonyehle/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Five years ago, Igor sat down to make a list of things he used to believe about this business that he no longer agrees with. He came up with nothing. In this episode, that exercise opens up into something much bigger. Why the fundamentals of marketing have not changed across centuries, why most of what we buy is decided emotionally and justified logically, and why the arrival of AI agents will not change human psychology so much as just remove the ambiguity from it.

Are you leaving conversions on the table by playing it too safe with email? Jay makes the case for sending two emails in a single day - he backs it up with data showing conversion and sign up rates jump over 35% when you pair an urgency send in the morning with a scarcity send in the afternoon or evening.  Daniel adds why text message reminders are a massively underused tool for getting people to actually show up, and why the right people staying on your list matters way more than keeping your unsubscribe rate pretty. They also get into one of the most important mindset shifts in Marketing: your audience is not paying as much attention to you as you think. If you're a Marketer looking to change up your strategy right away, this is the episode for you.  Follow Jay: LinkedIn: https://www.linkedin.com/in/schwedelson/ Podcast: Do This, Not That Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: https://themarketingmillennials.com/ Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: https://workweek.com/

Diese Podcast Folge ist ein Pflicht-Listen für Online-Marketer:innen, die Amazon als Performance und Markenkanal verstehen wollen. Maik Busch (REVOIC GmbH) zeigt klar: Amazon ist längst kein simpler Vertriebskanal mehr – sondern ein hochkomplexes Marketing-Ökosystem, in dem Kontrolle, Pricing, Content, Logistik und Advertising über Erfolg oder Misserfolg entscheiden. Warum Vendor für viele Marken zum Risiko wird Amazon wächst, aber der Vendor-Anteil schrumpft massiv. „Vor sechs sieben Jahren lag er bei knapp über 60 %. Heute… unter 40 %.“ Amazon arbeitet nur noch mit AAA Marken, streicht Vendor-Betreuung zusammen und reduziert Risiken, indem weniger Ware eingekauft wird. Für Hersteller bedeutet das: • Weniger Kontrolle • Weniger Ansprechpartner • Weniger Planbarkeit • Höheres Risiko, plötzlich nicht mehr Vendor zu sein Vendor ist heute ein Einladungsmodell, kein frei wählbarer Vertriebsweg. Vendor vs. Seller – was Marketer:innen wirklich wissen müssen Vendor (B2B) • Amazon kauft Ware ein, verkauft selbst weiter • Marke hat keine Preishoheit • Hohe versteckte Kosten: WKZ, Strafgebühren, Retourenpauschalen • Amazon kann Preise drastisch senken Seller (Marketplace) • Volle Kontrolle über Preis, Sortiment, Content • Höherer Aufwand, aber strategisch flexibler • Logistik über FBA oder Eigenversand • Ideal für Marken, die Brand Value schützen wollen Typische Denkfehler • „Amazon läuft von alleine.“ • „Vendor = weniger Arbeit.“ • „Wir stellen Ware hin und gut.“ „Amazon ist nicht einfach nur ein Distributionspartner… sondern das Fenster Deiner Marke.“ Warum viele Marken zurück zum Seller wechseln • Kontrolle über Pricing & Sortiment • Bessere Markenführung • Weniger Abhängigkeit von Vendor-Meetings • Weniger Risiko durch Amazon-Entscheidungen Die unterschätzte Komplexität von Amazon Viele Unternehmen unterschätzen den Aufwand massiv. Maik beschreibt Amazon als eigenen Onlineshop, nur mit mehr Traffic – und mehr Regeln. Die wichtigsten Aufgabenbereiche: • SEO für Amazon (kategoriespezifische Keywords!) • Advertising (ohne Ads keine Sichtbarkeit) • Content-Produktion (Bilder, A+ Content, Brand Store) • Logistik & Compliance • Account Health Management • Pricing & Buy Box Steuerung Wenn Du Amazon als echten Performance und Markenkanal verstehen willst, dann hör Dir diese Podcast-Folge unbedingt an. Maik Busch liefert Dir das strategische Fundament, das viele Marken heute noch fehlt – klar, praxisnah und ohne Bullshit.

#194: Gary Lancina has done it all — startups, turnarounds, Fortune 500s, and a front-row seat to one of the biggest corporate crises of the 21st century. In this conversation with host Pat McGovern, Gary unpacks a career that spans Briggs & Stratton, Mercury Marine, SC Johnson, Masterlock, Redbox, and BP, drawing out the through-lines that connect every stop: deep customer empathy, collective accountability, and a relentless drive to grow. Gary defines marketing at its core as the establishment and nurturing of high-commitment relationships for the exchange of value — and everything he's done in his career flows from that north star. In this episode: → Why Gary's first move entering any organization is to look at how they define success and measure performance — not the marketing plan → His three non-negotiable success metrics: sales, profit, and market share → The Redbox origin story — how a McDonald's side project became a $700M business in two years, and the "Free Movie Monday" promotion that unlocked growth → What it was really like inside BP the day Deepwater Horizon happened — and the crisis playbook Gary ran to retain 98% of distributors and dealers → Why Redbox ultimately failed: a cautionary tale about betting on a model instead of a mission → His nuanced take on AI — why he's optimistic but warns against outsourcing your thinking to a machine → Three book recommendations that reveal how Gary actually thinks Connect with Gary here: https://www.linkedin.com/in/glancina/ Connect with Pat here: pmcgovern@ascedia.com Connect with Ascedia here: https://www.ascedia.com/contact Oh, before you go, please do us a favor. Take a minute and leave us a review. That's the energy that powers this supertanker!  Thanks, you're the best! Want more marketing insights? Take a look at our full lineup. This podcast is sponsored by Ascedia. A web development and digital strategy agency helping clients win in the digital space.    Maybe it's time your site gets a tune-up? Connect with us.  

Business owners rarely fail because they're short on tools or tactics, they fail because they blend in. In a world where everyone has access to AI, automation, and endless data, the real danger is that your message, brand, and leadership lose their human edge. Output becomes polished but generic. Teams get buried in analytics while intuition, originality, and genuine connection get pushed aside. Today's guest, Nir Bashan, keynote speaker, creativity consultant, and author of The Solution Mindset: Mastering the Art of Problem Solving, has helped brands like Rolex and Porsche turn creativity into measurable profit by treating it as a practical business tool, not something fluffy or optional.  In this episode of Marketer of the Day, Nir shows us why creativity is now the last true competitive advantage in the age of AI. He explains how AI has become the great equalizer: everyone can generate emails, posts, and scripts at scale, but very few know how to separate the “AI fire hose” of output into what's truly valuable, authentic, and on-brand. Nir reveals how to use AI as a starting point while applying a creativity rubric to refine, reshape, and humanize your content so it sounds like you and actually resonates with your audience. https://youtu.be/juP8aaBUPaI?si=b9yJ3lZXJT0Q3s2T This conversation is packed with insights for entrepreneurs, marketers, and leaders who feel overwhelmed by data, distracted by constant digital noise, or frustrated that their AI-assisted content still falls flat. If you've been wondering how to stand out when everyone else has the same tools, Nir's Solution Mindset will show you how to reclaim creativity as a skill, integrate it with your analytics, and turn everyday problems into opportunities for differentiation and growth. Quotes: “Creativity is an actionable tool that we can use to grow businesses, get into new markets, change product, and change how customers relate to what we offer. The problem is that most people don't use it."  "AI is now the great equalizer. Everyone has access to it, so the question becomes: what do we do to get to the next level? That shortage, that gap there, is creativity."  "Reality doesn't lie strictly in the numbers; it lies in a balancing of the analytics and the creative. That's what I help people do, connect those two things to optimize their business." Contact Details: Visit Nir Bashan's Facebook Page Connect with Nir Bashan on LinkedIn Explore Nir Bashan's Official Website Follow Nir Bashan on Instagram Get a copy of The Solution Mindset: Mastering the Art of Problem Solving on Amazon Dive into the YouTube Channel of Nir Bashan

Here's what's new in social media marketing right now. Join me at The Marketer's Edit in NYC! https://themarketersedit.com/ Thanks to Metricool for sponsoring this episode. Get 30 days free on any Metricool plan with code LATASHA using this link: https://metricool.com/latasha-james-2/?utm_source=podcast&utm_medium=influencer&utm_campaign=20260612_latasha-james_sign-up_en&utm_content=audio&utm_term=q2Grow your online business with custom daily lessons in my app: https://studio.com/latasha

Pricing is the most avoided conversation in B2B marketing. It's handed down from finance, rubber-stamped by sales, and marketers are expected to promote whatever number comes out. Matt and Liam make the case that pricing is actually a marketing problem — and that the explosion of "no decision" outcomes in B2B SaaS is largely a symptom of not understanding how buyers think about value relative to cost. Keywords: B2B SaaS pricing, pricing strategy, marketing and finance alignment, go-to-market, buyer psychology

Album 8 Track 17: The Mythology Behind a Great Marketer w/Louis MonoyudisWhat does an undergrad degree in folklore and mythology have to do with scaling direct-to-consumer (D2C) brands to millions in revenue? Everything.In this episode of Brands, Beats, and Bytes, hosts Darryl "DC" Cobbin and Larry Taman sit down with seasoned executive Louis Monoyudis (CMO at Artware Editions, former global CMO at Bokksu, Fable Pets, Levo, and Roam). Louis pulls back the curtain on how a deep understanding of human narrative, ritual, and "belief" acts as the ultimate foundation for hyper-growth marketing.Discover why data infrastructure must balance founder intuition , the real reason crowdsourced fashion platforms face massive scaling hurdles , and what "agentic shopping" means for the survival of the traditional brand website. Whether you are a founder battling hubris or a marketer trying to stay ahead of the AI curve, this episode provides a masterclass on balancing creative judgment with business performance.Key Takeaways: The Fine Line Between Religion and MythEscaping the Echo ChamberThe Reality of Decision FatigueAgentic AI & The Future of ShoppingHuman Taste vs. Machine DataThe ROI of CommunityDon't forget to subscribe, rate, and share with a fellow Brand Nerd!Instagram | LinkedIn

The conversation explores how AI and automation are reshaping the marketing landscape, emphasizing the importance of not seeking 100% automation but instead aiming for impactful, sustainable 80% solutions. Joining the show is Dale Bertrand, founder and CEO of Fire and Spark, who brings over 17 years of expertise in SEO and a unique perspective rooted in computer engineering. The episode confronts anxieties around AI replacing human jobs, advocating for a focus on expertise amplification and the development of critical thinking skills in the AI era. It also highlights the importance for marketers to communicate value to business leaders in financial terms rather than just traditional marketing metrics.⏰ Timecodes ⏰0:00 - The 80/20 Rule of AI Automation1:27 - The Next Generation Growing Up with AI2:21 - Students' Approaches to AI: Learning vs. Cheating4:23 - Introducing Dale Bertrand: SEO, AI, and Content Discoverability5:55 - Smallest, Most Impactful AI Automation for B2B Marketers10:13 - The ROI of Building Context for AI Workflows13:05 - AI Agents, Job Security, and the Human Element in Marketing17:20 - Higher Education, AI, and Preparing for a New Job Market23:19 - AI Lifting Creative Bottlenecks: What Changes for SEOs & Marketers25:59 - Translating SEO Metrics into Business Growth Language33:43 - Contribution vs. Attribution: Measuring Marketing's Real Impact A. Lee Judge is the creator and host of The Business of Marketing podcast.Please follow the podcast on your favorite podcast listening platform.This podcast is produced by Content Monsta - A leading producer of B2B Content.

Why does Product Marketing look so different in Europe, and why copying US playbooks often leads to the wrong outcomes?In this episode, I sit down with Rory, Product Marketing Director consultant, with 13+ years of experience in PMM, across top tech companies such as Google, YouTube and Pleo. Europe Isn't Silicon Valley: Together, we unpack what truly shapes Product Marketing in Europe today, and why this context is driving the rise of fractional PMM roles.In this conversation, you'll learn:

If you've been using AI tools to create content, generate ideas, or speed up your workflow, you probably haven't spent much time thinking about what could go wrong legally. But you might want to start. I sat down with Sharon Toerek, a marketing and intellectual property attorney who works exclusively with independent agencies, and she laid out the legal landscape around AI in a way that's practical, clear, and genuinely useful. No scare tactics, no doom and gloom. Just a straightforward look at what the risks are, what you can do about them, and how to build the kind of foundation that keeps you from getting caught flat-footed. https://www.theagentsofchange.com/625 Need help with your branding, website, or digital marketing? Reach out to me (Rich Brooks!) today at https://www.takeflyte.com/contact

Enterprise marketers struggle with AI visibility despite 47% go-to-market efficiency decline. Liza Adams, AI advisor and go-to-market strategist at GrowthPath Partners, brings 25+ years of Silicon Valley marketing leadership experience across major tech companies including Juniper Networks, Pure Storage, and Smartsheet. The discussion reveals Adams' three-layer framework for AI marketing success: visibility (showing up in AI search), sentiment (ensuring believable and credible messaging), and recommendation (being suggested for ideal customer situations and problems).See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

How do you market the biggest sporting event on Earth? For Bettina Garibaldi, Chief Marketing & Communications Officer for the FIFA World Cup 2026 New York/New Jersey Host Committee, the answer goes far beyond advertising. It's about uniting communities, coordinating thousands of stakeholders, and creating experiences that millions of people will remember for the rest of their lives. After more than two decades leading global campaigns for brands like P&G, Unilever, Pfizer, and Gillette, Bettina stepped into what she calls a once-in-a-lifetime opportunity: helping bring the FIFA World Cup to North America. She shares how marketing sits at the center of everything, from fan engagement and city storytelling to transportation, public safety, tourism, and local business participation. She also reveals why the best marketing often happens behind the scenes, long before fans ever arrive at the stadium. Whether you're a Marketer, sports fan, business leader, this episode is for YOU.  Wrike brings structure, visibility, and accountability to work, so companies can make better business decisions, improve efficiency, and reduce risk. Learn more at https://wrike.com/tmm Follow Bettina: LinkedIn: https://www.linkedin.com/in/bettina-garibaldi/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennialsDaniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

What type of AEC marketer are you? Are you the Eagle Eye, catching every compliance detail? The Octopus, juggling a dozen priorities at once? The Cheerleader, keeping your team motivated? Or maybe the MacGyver; the marketer who always finds a way to save the day?!In this special episode of The Shortlist, the entire Middle of Six team jumps on the podcast to discuss "The Marketers"—MO6's wildcard personalities that celebrate the strengths and superpowers that make AEC marketers so unique and invaluable. Through personal stories, shared experiences, and plenty of laughter, the team spills the tea on how these traits show up in their daily work and how to leverage these strengths without getting pigeonholed into certain roles.Listen in, see which character sounds most like you, and take the quiz at middleofsix.com/wildcards.

Marketers love a good audience segment until it gets too broad to mean anything. “Business decision-makers” sounds nice in a media plan, but it does not tell you much about where those people actually spend time, what tools they use, or what signals point to real intent. That is where things get interesting, and occasionally a little uncomfortable, because our phones know us better than most dropdown menus do.On this week's Little Talks, Sam Littlefield sat down with Ben Bring from Sabio while Roop was out somewhere in the Colorado mountains doing Roop things. Ben's big idea was simple: you are what you app. The apps people use, the frequency with which they use them, their device language settings, and the patterns around those behaviors can help build more useful, privacy-conscious audience signals than marketers get from one broad label.The takeaway is not that one app tells the whole story. It is that smart audience building comes from stacking recent, relevant signals until the picture gets useful. And if your next media plan still treats niche audiences like a rounding error, it may be time to ask what they are actually opening every day.See you next week for more Little Talks.- Claudia, Sam, and BenTell us what you think!

Welcome to the Health Marketing Collective, where strong leadership meets marketing excellence.In today's episode, we dive into the “new gold rush” of health marketing: AI search. Joining us is Vincent Grippi, founder and CEO of Grippi Media, a seasoned expert with over sixteen years of experience crafting digital marketing strategies for both startups and Fortune 500 brands. Featured in AdWeek, Business Insider, Fierce Healthcare, and Marketing Dive, Vincent has become a key thinker on the future of marketing, especially as AI rapidly reshapes the landscape of how consumers find and trust information.As AI-driven search tools become more prevalent, marketers face a barrage of new acronyms, shifting priorities, and a swirl of tools promising the next competitive advantage. But is all this hype justified or is confusion clouding marketers' judgment? Sara Payne and Vincent Grippi discuss the challenges, myths, and real strategies for thriving in the world of AI search, uncovering what businesses should and shouldn't be chasing in the age of rapidly evolving algorithms.Key Takeaways:1. SEO Fundamentals Still Rule Ignore the Hype Around New AcronymsDespite the explosion in AI search tools and terminology, Vincent stresses that marketers don't need to throw out their SEO playbooks. Google has clarified that AEO and GEO are myths; strong, traditional SEO remains the foundation for ranking and discoverability in AI search results (03:02, 06:23). Chasing new acronyms or unproven tools is likely to waste time and resources.2. Chasing Hacks and Tool-Based Shortcuts is Risky (and Costly)Vincent warns against “hacks” like AI-generated spam content or gaming platforms like Reddit, which may yield short-term wins but almost always backfire, leading to plummeting rankings or even platform bans (04:09, 04:41). Many popular tools are simply wrappers built on top of existing AI like ChatGPT and charge steep fees without meaningful results. Marketers should be wary of proprietary “visibility” scores or brand metrics that vary wildly between platforms (16:05).3. Discoverability is the New Visibility: Focus on Meaningful PresenceAI search changes how users access information summaries, replacing ten blue links, and click-through rates on web content are falling fast (20:12). Marketers must go beyond surface-level “visibility” to focus on discoverability: mapping high-value, original content to the specific prompts and research needs of their ideal customer profiles. This means prioritizing non-commodity content, such as unique research, proprietary data, case studies, and expert perspectives (08:46, 12:26).4. Thought Leadership and Digital PR Are More Important Than EverAI search doesn't just reward what's published on your site it pulls in podcasts, videos, ratings, reviews, and third-party features. Sara and Vincent emphasize the necessity of digital PR, proactive reputation management, and strategic media placements to build both authority and trust (23:26, 25:26). Genuine originality and credibility whether in written articles, public speaking, or interviews set brands apart in both the algorithm's eyes and consumers' trust.5. Marketers Must Reframe Success Metrics and Build Trust, Not Just TrafficThe AI search landscape demands new thinking around measurement: instead of obsessing over conversions or clicks, marketers should triangulate traditional SEO metrics with AI visibility, share of voice, and brand sentiment. With fewer referrals from search, ultimate success is about influencing perception, discovering new audience touchpoints, and fostering trust by surfacing reliably credible, compelling information where it matters (19:01, 36:07).Thank you for joining us for this conversation on staying grounded and staying ahead amidst the noise of AI search. Be sure to subscribe for more insights, where strong leadership meets marketing excellence.Learn more about Vincent and the work he does at https://www.grippimedia.com/.Mentioned in this episode:Health Marketing Collective is Powered by InprelaThe Health Marketing Collective is powered by Inprela: a communications firm built for health brands determined to lead, not follow. We partner with marketing innovators who aren't just chasing attention—they're building movements. Connect with the audiences shaping the future of care and lead the conversations that move your market. Ready to rise above the noise? Visit inprela.com. Let's create something that moves the market.Inprela Communications

>> Get A Free Copy Of The Book (Big Idea To Bestseller): https://www.bigideatobestseller.com/free-book>> Book A Call With Our Team: https://write.bigideatobestseller.com/booking-page>> Step-By-Step Process To Becoming A Bestselling Author: https://write.bigideatobestseller.com/vsl-watch-pageIG: @jakekelferLinkedIn: @jakekelferIn this episode, bestselling author Jonathan K. Lowe shares how empathy-driven marketing helps businesses attract, convert, and retain customers. Learn practical strategies for building trust, creating meaningful customer experiences, and growing your business in a sustainable way. Tune in for actionable marketing insights you can apply right away.Connect With Jonathan:>>LinkedIn:hhttps://www.linkedin.com/in/jonathanlo7>>Website:https://www.jonathanklo.com/ 

95% of senior marketing leaders are already using or planning to use synthetic data within 12 months. So why are so many marketers still on the fence?In this episode, Elena, Angela, and Rob talk with Peter Weinberg, co-founder of Evidenza and former head of research at LinkedIn's B2B Institute. They discuss where to start with synthetic audiences, how to assess accuracy, and why brand building still matters as AI changes how people search and decide.Topics covered:•    [00:00] Introductions and what synthetic research actually is•    [03:00] Why 95% of marketing leaders plan to use synthetic data within 12 months•    [05:00] Synthetic research really replaces ignorance, not traditional surveys•    [09:00] How to evaluate accuracy in synthetic research tools•    [10:30] Where marketers should start: find the white spaces first•    [16:00] Why AI can be creative and what 'temperature' means for marketers•    [24:00] Why brand still matters in an AI-driven search world•    [28:00] How Evidenza applied Ehrenberg-Bass principles to build their own brand•    [34:00] Why more real-time data can lead to worse decisionsTo learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter.Resources:2025 Qualtrics Article: https://www.qualtrics.com/articles/strategy-research/synthetic-research-breakthrough/Peter's LinkedIn: https://www.linkedin.com/in/weinbergpeter/Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts.

As a solo marketer in a 30-person engineering firm, Reshmee Bissundyal has built something most industrial companies struggle to achieve: a LinkedIn presence that actually drives inbound leads. In this episode, Reshmee walks us through how she dramatically grew Mechanical Solutions' LinkedIn following. Reshmee shares her approach to content planning and why she often leads with emotion rather than promotions. And how she has navigated the tricky task of getting engineers to participate in marketing.

What does it actually look like to build a personal brand when you're just someone who works in Marketing and wants to show up online? In this special episode, Daniel sits down with Carmen Vicente, Content and Social Lead at Slate, to discuss what it takes to build visibility in today's marketing landscape. Carmen shares her journey from spending more than a decade in the beer industry to making a leap into tech, why she views personal branding as career insurance rather than self-promotion, and how Marketers can start creating content without feeling like influencers. Plus, Carmen breaks down how she's using AI to streamline content creation, analyze performance, and even stress-test posts before they go live. This episode is about the flywheel of trust: how posting creates credibility, credibility creates reach, and reach creates opportunity for the brand you work for. Slate is the one stop content creation platform for social media teams. With AI assisted video and image editing, branding, and collaboration all in one platform. No more switching between 10 different tools. Slate is built for how social teams actually work. Click here for more.  Follow Carmen: LinkedIn: https://www.linkedin.com/in/carmen-vicente/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Kathy Floam-Greenspan, founder of Palm Marketing, shares insights from her recent survey on B2B marketing challenges, the impact of AI, and strategies for maintaining focus in a rapidly changing environment.TakeawaysExpectations are outpacing staffing and budgets in B2B marketing.Only 29% of marketers are confident in proving ROI with current tools.AI impacts strategy but is not a magic solution; human touch remains essential.Maintaining focus and a quarterly plan is key to marketing success.The full "Marketing Under Pressure" report is available for download athttps://pomagency.com/marketing-under-pressure-b2b-leaders/Learn more at https://pomagency.comChapters00:00 Introduction to Cathy Floan-Greenspan and Palm Marketing02:45 The Evolution of B2B Marketing and Survey Insights05:30 Challenges in B2B Marketing: Resource Gaps and ROI08:03 The Role of AI in Marketing Strategies10:57 The Importance of Focus in Marketing13:45 Navigating Change in B2B Leadership16:29 The Wake-Up Call for C-Suite Executives19:06 Final Thoughts and Resources for Marketers

Today we're joined by Mark Maricich, CEO of Maricich, and David Maricich, president and chief creative officer, as the agency celebrates 40 years in business. We'll discuss the evolution of healthcare and pharma marketing, the growing importance of multicultural engagement, lessons learned over four decades and what's next for healthcare brands navigating an increasingly complex and diverse marketplace. Check us out at: mmm-online.com   Follow us:  YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X: @MMMnews LinkedIn: MM+M   To read more of the most timely, balanced and original reporting in medical marketing, subscribe here. Music: “Deep Reflection” by DP and Triple Scoop Music. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.

How does a math and applied science degree from UCLA lead to a career launching national products every five weeks at Taco Bell? In this episode, marketing strategist Lidija Davidson explains the "Analytical Marketer" mindset, showing how data can uncover deep consumer insights that drive real innovation. We also dive into the true heart of branding, how a company's origin story and brand purpose are far more critical to success than just a logo or a tagline.Lidija is a marketing consultant and the owner of Sift, Cipher, and Bloom advertising and marketing agency.

Watch This: https://youtu.be/C8Me5SpjcPY?si=CSMLN4e7FNfSvXMCEveryone is talking about how AI is going to replace jobs.Lawyers are worried.Writers are worried.Marketers are worried.Accountants are worried.Meanwhile, you're in one of the safest industries on the planet.AI can't paint a house.AI can't install a roof.AI can't build a deck.AI can't sit across from a homeowner and earn their trust.In this episode, Tom explains why AI may actually be the greatest opportunity skilled trades professionals have ever seen.You'll learn:• Why contractors are uniquely positioned to benefit from the AI revolution• How smart contractors are using AI to save hours every week• What tasks should be automated and what should never be automated• Why trust, communication, and sales are becoming more valuable than ever• The one skill that will separate winning contractors from everyone else over the next decadeThe contractors who thrive won't be the ones who ignore AI.They'll be the ones who use it to eliminate busy work while doubling down on the human skills that technology can't replace.Because at the end of the day, homeowners don't buy paint, roofs, kitchens, or remodeling projects.They buy certainty.They buy confidence.They buy trust.And trust is still a human game.If you're ready to improve your sales process, close more profitable work, and build a stronger business, check out THE COMMAND at https://go.thecontractorfight.com/command

Most people don't fall short in retirement because they're lazy or bad with money. They fall short because their home equity sits idle, taxes quietly eat away at their gains, and they've never been shown how to turn real estate into reliable retirement income without creating another full-time job. Maybe you're a homeowner in a high-cost market, a realtor with “lumpy” income, or a self-employed professional with no real pension, are you sitting on hundreds of thousands in equity and still worried you'll outlive your money? In this episode of Marketer of the Day, mortgage broker and retirement strategist Kerry Worden shows you how to “Retire on Real Estate” by using short-term rentals, reverse mortgages, and tax-deferral strategies to turn what you already own into cash flow. If you've ever wondered, “Am I an accidental millionaire on paper but broke in retirement?” or “How do I use my house in my retirement plan without losing it?” This conversation is for you. https://youtu.be/eZ9SNKq6J_8?si=IAl1yuQcM6stemiP Kerry shares the story behind Buckeye Basecamp, his short-term rental near Yosemite that sleeps up to 20 people, and explains why short-term rentals, set up as real businesses, can deliver stronger income and better tax treatment than many traditional long-term rentals. You'll hear about passive activity loss limitations, why so many investors and retirees leave money on the table, and how especially in your higher-earning pre-retirement years, short-term rentals can help you keep more of what you make. If you're a realtor, homeowner, or self-employed pro who's built up equity but not a real plan, this episode will challenge how you think about risk, retirement, and your house. Kerry's mindset, captured in his personal motto “DFQ: Don't F'n Quit,” is about not giving in to fear, myths, or confusion, but getting just educated enough to make smart, confident decisions for yourself and your family. Quotes: “Short-term rentals for retirement can be opportunity or overload. If you're not ready, it really can feel like too much, but for people trying to get ready to retire, especially in those higher-income years, they can be incredibly helpful.”  “A reverse mortgage line of credit has a unique attribute: it grows and never stops growing. Even if the value of the house never goes up again, that line of credit keeps increasing anyway.” “My purpose with financial planners and realtors is to show them how a reverse mortgage can help their clients not outlive their assets and reduce their tax liability. If you ignore home equity, you're ignoring one of the biggest tools in the retirement toolbox.”  Contact Details: Visit Kerry Worden's Facebook Page Connect with Kerry Worden on LinkedIn Visit Real Retirement Strategies Official Website Learn More About Buckeye Basecamp Follow Kerry Worden on Instagram Get The Copy of Retire of Real Estate: The Realtor's Retirement Plan on Amazon

AI search has fundamentally altered buyer behavior, with 47% of go-to-market spending now yielding diminished returns. Liza Adams, AI Advisor and Go-to-Market Strategist at GrowthPath Partners, brings enterprise marketing transformation expertise from leadership roles at Pure Storage, Smartsheet, and major tech companies. The discussion covers her three-layer GEO framework addressing visibility, sentiment, and recommendation optimization, plus strategic approaches for building authentic customer trust through ungated content and community engagement rather than traditional lead generation tactics.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

You already have VIPs in your database. You're just not treating them that way. Jay and Daniel break down the segments most Marketers completely overlook, and why the people already showing high-intent signals are often more valuable than the customers you already closed.  Jay lays out the behaviors that should automatically flag someone as a VIP: repeat website visits, multiple email clicks, product video views. None of that is accidental, and none of it should be treated like a regular contact.  Daniel makes the case for pain point segmentation and why lifetime value of your audience deserves just as much attention as lifetime value of your customers.  If you're a Marketer looking to work smarter, not harder, this is the episode for you.  Follow Jay: LinkedIn: https://www.linkedin.com/in/schwedelson/ Podcast: Do This, Not That Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: https://themarketingmillennials.com/ Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: https://workweek.com/

Performance marketers are running out of levers — and the one most teams haven't pulled yet is signal. In this episode, we speak with Shumel Lais , Founder of Day30, about signal engineering and why it may be the most important skill in performance marketing right now. Shumel explains what signal engineering actually is, how prediction models use behavioural data to identify high-value users before they ever convert, and why synthetic events — goals you engineer rather than observe — help ad platforms like Meta find better users faster. He also shares how subscription apps have achieved up to 50% reductions in CAC, and why, with everything else becoming automated, signal is now one of only two levers performance marketers still control. If you work in user acquisition or subscription growth, this is a must-listen. Today's topics include: What signal engineering is — and how it differs from simply tracking conversion events How prediction models use behavioural data to score users by conversion probability Synthetic events — engineering goals that don't yet exist to give ad platforms a sharper target Why subscription apps generate the behavioural data depth that makes signal engineering work The three components of an effective signal: volume, velocity, and precision Why performance marketers are down to just two levers — creative and signal Links and Resources: Shumel Lais on LinkedIn Day30 Business Of Apps - connecting the app industry Quotes from Shumel Lais “The concept of signal engineering is to see how we can manipulate that event to give the ad platforms a stronger correlation to the business value that you're after." "A synthetic event is, ultimately, when we're creating an event that doesn't actually exist. These are not things that have actually occurred — but based on the data we take in, we can build this from scratch." "When I think of performance marketing now, everything's become very algorithmic and very black box. There's less and less levers available for marketers to pull. I think there's only really two levers left — one is creative, and the second lever is signal." Host Business Of Apps - connecting the app industry since 2012

Women drive 85% of consumer spending, but new research from NIQ discussed in the latest episode of Soup-to-Nuts podcast suggests outdated assumptions about women shoppers are giving way to more individualized ‘micro-realities' that are influencing the future of CPG

Marketers love to measure everything. Robert Rose joins A. Lee Judge and Rocio Osuna on The Business of Marketing to ask a harder question: what happens to all the value marketing creates that no spreadsheet can capture?Lee makes the controversial case for pausing measurement, and Robert explains why so much of marketing's real impact, the trust, the referrals, the lurkers, never shows up in a quarterly report. From there the conversation moves into AI and the future of marketing careers, why proof of work now beats a resume, how the role of universities is shifting, the rise of fractional work, and Robert's idea that the value of content is created at consumption, not creation.CHAPTERS00:00 The value marketers never put on the spreadsheet01:45 Quality vs. quantity in content marketing04:09 Why LinkedIn matters for AI search visibility07:06 Should marketers pause measurement?10:19 The customer who referred $1M and never entered the funnel12:45 Why marketing has always been bad at measurement15:29 AI, new grads, and the vanishing entry-level job23:40 Personal brand and why the "who" matters30:06 Becoming a consultant after a layoff41:29 Value is created at consumption, not creationRocio Osuna - https://www.rocioosuna.com/Robert Rose - https://robertrose.net/A. Lee Judge https://ALeeJudge.com A. Lee Judge is the creator and host of The Business of Marketing podcast.Please follow the podcast on your favorite podcast listening platform.This podcast is produced by Content Monsta - A leading producer of B2B Content.

Air Date: 6–5-2026 Today we explore sportswashing past and present, from fascist dictators who first weaponized the World Cup to FIFA's modern extractivism model of corrupt capitalism, and why workers, unions, and fans are now organizing to reclaim the game from those profiting off it. Full Show Notes Transcript Be part of the show! Leave a voice message, message us on Signal at the handle bestoftheleft.01, or email Jay@BestOfTheLeft.com BestOfTheLeft.com/Support (Members Get Bonus Shows + No Ads!) Use our links to shop Bookshop.org and Libro.fm for a non-evil book and audiobook purchasing experience! Join our Discord community! TOP TAKES KP 1: Trump Is a 'master Marketer' Symone Reacts to President Getting FIFA Peace Prize - Chris Jansing Reports - Air Date 12-5-25 KP 2: Jules Boykoff on World Cup and Sportswashing Part 1 - CounterSpin - Air Date 5-15-26 KP 3: The Fascist World Cup Part 1 - Power Plays - Air Date 5-21-26 KP 4: Exploring the Sportwashing, Greed and Corruption of the 2026 World Cup - The Blazing Musket Podcast - Air Date 5-6-26 KP 5: Trump LOSES IT as FIFA SUFFERS MAJOR CRISIS!! Part 1 - MeidasTouch - Air Date 5-6-26 KP 6: Jules Boykoff on World Cup and Sportswashing Part 2 - CounterSpin - Air Date 5-15-26 (00:45:01) NOTE FROM THE EDITOR FIFA, Trump, and the Patriotism Scam They're Running on America My commentaries on YouTube - Share them! DEEPER DIVES (01:01:55) SECTION A: TRUMP'S PLAYBOOK A1: Is This the Most Political World Cup of All Time Part 1 - The Global Story - Air Date 5-25-26 A2: As the World Cup Arrives in Seattle, so Do the Contradictions Part 1 - Soundside - Air Date 5-18-26 (01:14:02) SECTION B: FASCIST ORIGINS B1: Sportswashing Explained Part 1 - Rights & Wrongs - Air Date 5-25-26 B2: Soccers Shadow And Sunlight the Fascist History of the World Cup and 20 Years of Soccer Without Borders Part 1 - Edge of Sports - Air Date 5-28-26 B3: The Fascist World Cup Part 2 - Power Plays - Air Date 5-21-26 B4: Soccers Shadow And Sunlight the Fascist History of the World Cup and 20 Years of Soccer Without Borders Part 2 - Edge of Sports - Air Date 5-28-26 (01:55:31) SECTION C: GREED MACHINE C1: Trump LOSES IT as FIFA SUFFERS MAJOR CRISIS!! Part 2 - MeidasTouch - Air Date 5-6-26 C2: As the World Cup Arrives in Seattle, so Do the Contradictions Part 2 - Soundside - Air Date 5-18-26 C3: Exploring the Sportwashing, Greed and Corruption of the 2026 World Cup Part 2 - The Blazing Musket Podcast - Air Date 5-6-26 (02:19:47) SECTION D: PUSHBACK D1: Cuba Latest, Louisiana Primary, World Cup Travel - Up First From NPR - Air Date 5-16-26 D2: Trump Gets HIS KARMA as FIFA WORLD CUP COLLAPSES!!!! - MeidasTouch - Air Date 4-16-26 D3: Sportswashing Explained Part 2 - Rights & Wrongs - Air Date 5-25-26 D4: Is This the Most Political World Cup of All Time Part 2 - The Global Story - Air Date   Produced by Jay! Tomlinson Visit us at BestOfTheLeft.com Listen Anywhere! BestOfTheLeft.com/Listen Listen Anywhere! Follow BotL: Bluesky | Mastodon | Threads | X Like at Facebook.com/BestOfTheLeft Contact me directly at Jay@BestOfTheLeft.com  

In this episode of Jumpstart With Jeff, host Dr. Jeff Buske delivers a transformative masterclass for dentists seeking to break free from the confines of their practice and unlock their full potential. Aimed at high-performing, married male dentists, Dr. Buske redefines success by introducing three powerful "I am" statements: "I am a marketer," "I am a closer," and "I am a leader, not a savior." Through candid reflections on his own journey since graduating dental school in 1997, Dr. Buske dismantles the myth that technical skills alone build a thriving practice. He emphasizes the necessity of marketing to attract ideal patients, closing to guide decisive action, and leading through six "savage skill sets": speaking, seducing, teaching, training, coaching, and consulting. The episode culminates in a pitch for the Expansion Protocol, a three-day event designed to map out 2025 goals across body, being, balance, and business, offering a gamified, actionable framework for personal and professional growth. Key Takeaways: Marketing is about communicating value, not just advertising, and can replace reliance on discounted insurance plans. A "closer" mindset eliminates indecision, fostering clarity in patient and personal interactions. Leadership, distinct from being a savior, involves guiding others through strategic communication and systems. The six savage skill sets empower dentists to create exceptional patient experiences and team dynamics. The Expansion Protocol offers a blueprint for reverse-engineering goals, enhancing productivity and purpose. Quote from the Episode: "I am the one. If you don't believe that about yourself, nobody else will." – Dr. Jeff Buske To connect with Dr. Buske follow the links below -  LinkedIn Instagram Facebook Limitless Dentist Academy Join Dental Syndicate HERE Learn more about your ad choices. Visit megaphone.fm/adchoices

What happens when a green owl, a handful of improv rules, and zero fear collide? You get Duolingo, the internet's most unhinged, hilarious, and effective brand. Zaria Parvez is the creative force behind that chaos. As Duolingo's first-ever social media hire, she helped grow the brand from 50,000 to over 16 million followers, turning a dusty owl costume in the office into one of the most recognizable (and meme-worthy) characters on the planet. She opens up about how she built a culture of creativity rooted in improv, boldness, and trust. She shares how her team turned social media into the heartbeat of the brand and why “fear is the most expensive mistake” in Marketing. You'll learn: -The wild origin story behind Death by Duo, the campaign that hit 1.7 billion impressions with no paid ads. -How Zaria uses improv comedy principles to fuel creativity, collaboration, and confidence. -Why giving social teams approval power and autonomy is the key to moving at the speed of culture. Whether you're a Marketer, creator, or someone who just loves a good brand story, this episode will change the way you think about creativity online. Wrike brings structure, visibility, and accountability to work, so companies can make better business decisions, improve efficiency, and reduce risk. Learn more at https://wrike.com/tmm Follow Zaria: LinkedIn: https://www.linkedin.com/in/zaria-parvez-645983140/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials

Send us Fan Mail The rules of user discovery are undergoing a massive rewrite. This week, the Near Media roundtable features top search minds Cindy Krum, Krystal Taing, and Greg Gifford to analyze the long-term strategic impacts of Google I/O and Google Marketing Live. The panel maps out exactly how Google plans to transform its core search application into a fully transaction-based ecosystem that handles everything from discovering local venues to completing checkouts natively inside the search framework.Get an inside look at the technical mechanics behind Google's AI infrastructure, the roll-out of custom Google Spark agents, and the game-changing conversational interface of Ask Maps. We explore how these tools handle multi-variable, highly contextual natural language queries that used to break traditional local search algorithms. Tune in to explore why data privacy boundaries are fading into predictive personalization, how businesses can remain visible when traditional website traffic metrics shift, and where the future of e-commerce stands as tech platforms push for direct digital checkouts. Subscribe to our newsletters and other content at https://www.nearmedia.co/subscribe/

Recorded live at Possible Miami, this episode of House of Content brings our House Guest Series into the real world as host Christine Göös sits down with Sarah Grosz, who at the time led influencer marketing at Allbirds and now heads Influencer & Brand Partnerships at HORMBLES CHORMBLES, a better for you candy brand.Sarah has built creator programs at the intersection of culture, community, and performance, helping brands create partnerships that feel authentic while delivering measurable business results. Christine and Sarah unpack what it really takes to build influencer strategies that drive conversion without sacrificing creativity.They discuss how to evaluate creator fit beyond vanity metrics, the balance between performance goals and creator autonomy, and why cultural relevance can't be manufactured through trend-chasing. Sarah also shares her briefing philosophy, the storytelling signals she looks for in creators, and the influencer marketing metrics she wishes brands would stop obsessing over.Plus, they kick things off with a quick-fire round covering creator hot takes, favorite creators, social media rabbit holes, and the influencer marketing hill Sarah is willing to die on.Special thanks to Unplugged Collective for hosting House of Content in their studio at Possible Miami.

If you've ever wondered why some brands just seem to "stick" while others fade into the noise, the answer might have less to do with budget and more to do with brain science. On this episode of the Agents of Change podcast, I sat down with MichaelAaron Flicker, CEO of XenoPsi Ventures and co-author of Hacking the Human Mind, to dig into the behavioral triggers behind some of the most iconic marketing campaigns in history. The best part? These aren't strategies reserved for Fortune 500 companies. MichaelAaron breaks down exactly how small and mid-sized businesses can put these same psychological principles to work today. https://www.theagentsofchange.com/624 Need help with your branding, website, or digital marketing? Reach out to me (Rich Brooks!) today at https://www.takeflyte.com/contact

In this episode, we're thrilled to have the insightful Paul Gowder, CEO of powwows.com, and a passionate advocate for email marketing. Join Jen as she and Paul delve into the often-overlooked power of email automation, and its potential to create meaningful connections with audiences.Paul shares his expertise on building effective email sequences, emphasizing the importance of storytelling and personalization. He shares how to start with simple automated email sequences that nurture relationships and provide value, rather than overwhelming recipients with information.The conversation highlights practical strategies for using snippets in email campaigns to keep content fresh and relevant, as well as the significance of segmenting your audience for tailored communication. Paul's insights on creating a welcoming experience for subscribers and maintaining engagement through automation will inspire marketers to rethink their email strategies.Key takeaways...- Start with Sequences: Begin with a few automated emails that tell your story and answer common questions from your audience.- Personalization Matters: Use your unique voice and personalize emails to foster a sense of community and connection.- Snippets for Efficiency: Implement snippets in your email to update content across campaigns, without the need for constant manual changes.- Segment Your Audience: Identify how to divide your audience and tailor your messages to meet their specific interests and needs.Listen in on this engaging discussion with Jen (solo!) and Paul. Email marketing is alive and well -- and a way to can grow the relationship you have with your audience.Our guest...Paul Gowder is an online marketer, educator, and storyteller dedicated to creating real connections at scale. As the CEO of powwows.com, he has built a thriving digital community focused on Native American culture through thoughtful content and smart strategies. With a diverse background in social media, marketing, and project management, Paul brings a wealth of knowledge to the table, inspiring others to embrace the power of email marketingIf you'd like to take advantage of Paul's KIT affiliate link for email management and sequencing, it's HERE.~._.*._.~Making a Marketer is brought to you by Powers of Marketing - providing exceptional podcast experiences & online and in-person events since 2013. Check out episode 190, and if our show moves you, please share it and let us know your thoughts!Take our LISTENER Community Survey!!! HERE** Our editor Avri makes amazing music! Check out his music on Spotify ! **

For years, Marketers have known newsletter advertising works…but proving it has been nearly impossible. Daniel sits down with Adam Ryan, CEO of Workweek to discuss Workweek's new Partner Platform and why it could change how B2B marketers measure newsletter performance forever. They break down why traditional metrics like opens and clicks are often misleading, how bot traffic has distorted reporting, and why many Marketers have been under-crediting newsletters for years. Adam explains how Workweek is connecting newsletter engagement directly to CRM systems, helping marketers finally see the impact newsletters have on pipeline, revenue, and account engagement. And, a handful of decision-makers from the right accounts can be far more valuable than thousands of anonymous clicks. How can you make that happen right off the bat? If you're a Marketer who wants to learn more about ABM, brand marketing, creator-led advertising, attribution challenges, and why the future of B2B marketing is about knowing who engaged, this is the episode for you.   Wrike brings structure, visibility, and accountability to work, so companies can make better business decisions, improve efficiency, and reduce risk. Learn more at https://wrike.com/tmm Follow Adam: LinkedIn: https://www.linkedin.com/in/adamtryan/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

After spending more than three decades researching her pioneer ancestors, faith-based author Susan Billings Mitchell refused to let their stories stay dry and distant. In this episode of Marketer of the Day, Robert Plank talks with Susan about how she turned generations of family history into Forever Stalwart, a gripping, novel-style series that feels more like an epic saga than a genealogy report The series follows three real Mormon pioneer families: Titus Billings, Isaac Morley, and Edward Tuttle, as they navigate persecution, the Missouri extermination order, disease, starvation, harsh weather, and repeated forced migrations in their quest for religious freedom. Susan explains how a single request from her father to “write Grandpa's story” led her into years of pre-Internet research in small museums and libraries, reconstructing the life of her great-great-grandfather after his original journal was lost, refining. https://youtu.be/eu983UhCWwE?si=ZVYXVe_6gdHeIii1 What began as an 800-page historical “brick” has become a multi-volume saga organized by both location (Ohio, Missouri, Illinois, across the plains, and Salt Lake) and spiritual theme (discovery, testing, sacrifice, enduring, refining). Susan shares how she balances strict historical accuracy with engaging storytelling, carefully weaving in fictionalized letters and scenes, but always documenting her sources and clearly labeling what's imagined. You'll hear why her motto is “Hearts Turn When History Talks,” how understanding pioneer hardships can give us fresh perspective on modern “problems,” and how she's using tools like FamilySearch and Amazon print-on-demand to make these stories available to current and future generations. If you've ever wanted to make your own family history readable, inspiring, and impossible to put down, this conversation will show you what's possible. Quotes: "They didn't set out to be heroes; they just wanted religious freedom. They just wanted to live the new gospel." "My website motto is ‘Hearts Turn When History Talks,' and I think history is so important. I really think it's the stories that turn hearts." "If we don't learn from the past, we're going to repeat the same mistakes, and there's an effort out there to destroy history. A lot of our history is just being wiped out—that's not right." Resources: Visit the Official Website of Susan Billings Mitchell Forever Stalwart on Amazon

There's a cognitive bias that runs more of your decisions than you do. Marketers figured it out a long time ago. The reason it keeps working on you is that nobody's taught you how to use it back. People have been saying it's a willpower problem for years now. And while willpower is part of it, the real reason you keep falling into the same patterns has less to do with discipline and more to do with how your brain is wired. In this episode of Habits and Hustle, I unpack what loss aversion actually is, why marketers have been using it on you for decades, and how to flip it so it works for you instead. Let's dive in! What's Discussed: (1:53) Why your brain feels losing is twice as hard as winning and what that actually means for your daily decisions. (3:13) The exact tweak marketers use to make you act fast without realizing it. (3:45) Why "you'll feel great if you go to the gym" never works, and what does. (4:55) The reason subscription models keep growing and why you're paying for things you don't even use. (6:01) Why FOMO is just loss aversion with a different name. (8:11) The hidden driver behind why you say yes to plans you didn't want to make. (9:17) The "girl math" confession that explains why a 10% Rakuten reward turns into hundreds in unnecessary spending. (12:03) The flip that turns loss aversion from your weakness into your most reliable motivator. Thank You to Our Sponsors! AirDoctor: Head to AirDoctorPro.com and use promo code HUSTLE to get up to $300 OFF today! AirDoctor comes with a 30-day money back guarantee, plus a 3-year warranty (an $84 value) FREE! Kion: Visit getkion.com/habits for 20% OFF Momentous: Ready to try supplements that actually do what they claim? Head to livemomentous.com and use code JEN for 35% OFF your first subscription. Therasage: Visit Therasage.com and use code JEN to get 15% OFF your order. Your skin deserves this level of care. Magic Mind: Head over to magicmind.com/jen and use code JEN at checkout. Prolon: Prolon is offering listeners 30% OFF sitewide plus a $40 bonus gift when you subscribe to their 5-Day Program! Just visit prolonlife.com/JENNIFERCOHEN and use the code JENNIFERCOHEN to claim your discount and your bonus gift. Rho Nutrition: Go to RhoNutrition.com and try Rho's Liposomal Glutathione. Use code JEN20 for 20% OFF sitewide. Manna Vitality: Try it now by using the code Jennifer20 at mannavitality.com Find more from Jen:  Website: jennifercohen.com Instagram: @therealjencohen Books: jennifercohen.com/books Speaking: jennifercohen.com/speaking-engagements