Podcasts about marketers

In this episode of The Ross Simmonds Show, Ross tackles a crucial and timely topic: how marketers can not only survive but thrive during economic downturns. When budgets are slashed and expectations remain sky-high, too many marketers retreat. But as Ross argues, downturns are hidden opportunities for bold, creative, and strategic professionals. You'll learn why your mindset matters, which marketing mistakes to avoid in a crisis, and most importantly, what you can do right now with limited resources to build brand equity, generate demand, and outmaneuver your competition. Key Takeaways and Insights: Mindset Wins the Long Game The best marketers stay calm and ruthlessly prioritize value. Budget constraints can clarify what really drives results.

[Get the Full show notes and blog posts by visiting the Seeds of Tao podcast here]  Description: How does a small, community-owned organic dairy, rooted in the slow-paced traditions of Amish and Mennonite farmers, compete against slick, billion-dollar brands? The answer lies in authenticity, a deep understanding of customer values, and a story that truly resonates. In this episode, Joshua sits down with Sam Ingersoll, a passionate advocate and marketing leader in the regenerative food space. Sam shares his incredible "full circle" journey—from growing up on a farm and hating it, to an Ivy League education and the high-stakes world of tech marketing, and finally back to his roots, promoting the very principles he once fled. This conversation is a masterclass in regenerative marketing, exploring how to build a resilient brand, why listening is your most powerful tool, and how the connection between soil health and our own gut health may be the most important story we can tell. Show Notes: (8:46) Welcome to Kalona, Iowa: Sam describes the unique "ecological oasis" where he works, home to one of the largest concentrations of Amish and organic dairy farms in the U.S. (11:14) What Gets You Out of Bed? Sam shares his passion for being a consumer advocate and how marketing regenerative products is a way to have a tangible impact on human health and the planet. (15:13) Building a Resilient Business: The fascinating story of how Kalona Supernatural was founded by Amish farmers and protected itself through diversification and vertical integration. (22:23) A 'Regenpreneur's' Journey: Sam details his personal story, from a farm in Washington to Yale, to a spam-marketing office in Pakistan, and his eventual decision to reject the conventional corporate path for more meaningful work. (29:25) Coming Full Circle: Sam talks about joining the board of Hungry World Farm, the very nonprofit that took over the farm he grew up on. (38:37) From Ivy League to Farmer's Logic: How Sam's educational journey taught him the power of asking "why" and how that same principle of observation and adjustment is critical in regenerative agriculture. (48:08) The Art of Regenerative Marketing: Sam reveals his strategy of slowing down, having one-on-one conversations, and building genuine, long-term relationships with customers and influencers. (1:08:29) The Tipping Point for the Movement: Sam's key insight—that the regenerative movement will truly take off when consumers, particularly women, connect the dots between soil health and their family's gut health. (1:19:55) You're Not Selling a Carrot, You're Selling an Experience: Sam's final advice for entrepreneurs on the importance of becoming educators and storytellers to differentiate their products and build a loyal following. Resource Links: Kalona Supernatural: kalonasupernatural.com Hungry World Farm: hungryworldfarm.com Savory Institute (Land to Market Verification): savory.global The Arbinger Institute (Author of The Outward Mindset): arbinger.com Bionutrient Food Association: bionutrient.org Book Recommendation - What Your Food Ate by David R. Montgomery and Anne Biklé: Find it at your local bookstore or online. Highlighted Promotion: Your Journey, Your Learning Lab In our conversation, Sam Ingersoll detailed his incredible learning journey—from hands-on farm work to an Ivy League education to deep-diving into the principles of holistic management. He learned what he needed to learn, when he needed to learn it, to move his mission forward. Your regenerative enterprise is also a journey of constant learning. But you don't have to figure it all out alone.  The regenBEE United Learning Lab is your space to grow alongside your peers. It's not a one-size-fits-all curriculum. It's a living, breathing ecosystem of resources, mentorship, and peer-to-peer support tailored to the real-world challenges you face. Whether you need to master financial modeling, develop a marketing strategy, or design a governance structure, the Learning Lab connects you with the people and knowledge to take your next step. [Let's learn and grow together. Explore the regenBEE United Learning Lab today.]

First-party data strategies can backfire without privacy considerations. Graham Mudd, SVP of Product at Anonym (Mozilla), shares his expertise at the intersection of analytics and privacy-preserving advertising technology. He explains the middle ground between oversharing customer data and being too conservative with valuable first-party information, while exploring how synthetic data and AI-driven approaches can maximize targeting effectiveness without compromising user privacy.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Marketing is easy to understand as a Marketer, duh. But to other departments (like Finance, Ops, Sales, etc.), it can be hard to get them to understand WHY your company needs Marketing.  Enter: Steve Stano, a Marketing leader in the financial services space. Sure, not everyone is a Marketer, but he's here to break down how you can get everyone on board, in the loop, and up to date about what Marketing can do.  What does data have to do with it? Turns out, data should be the reason you do anything. You need the numbers to back it up. And as Marketers, it's our job to paint the picture so others understand why we do things.  Plus, what's smarter ABM? We talk about how account-based marketing tactics are evolving based on buying signals and behavior. Whether you're a Marketer at a large company or at a startup, this is the episode for you.  Follow Steve: LinkedIn: https://www.linkedin.com/in/stevestano/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

First-party data strategies can backfire without privacy considerations. Graham Mudd, SVP of Product at Anonym (Mozilla), shares his expertise at the intersection of analytics and privacy-preserving advertising technology. He explains the middle ground between oversharing customer data and being too conservative with valuable first-party information, while exploring how synthetic data and AI-driven approaches can maximize targeting effectiveness without compromising user privacy.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Does it seem like you are destined to fall behind when it comes to AI? I know for many marketers and e-commerce professionals, especially at small or mid-sized businesses, it… The post Revisiting Is It Impossible for Marketers to Keep Up With AI? (Thinks Out Loud) appeared first on Tim Peter & Associates.

Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We're breaking down highly involved, complex research into plain language and takeaways any marketer can use.In this episode, Elena and Rob explore how small rituals before consuming products can dramatically enhance enjoyment and make experiences more memorable. They reveal why structured, meaningful movements work better than random gestures and how brands like Jeep, Oreo, and Apple have mastered the art of ritual-driven engagement.Topics covered:   [01:00] "Rituals Enhanced Consumption" [02:00] The Jeep Wrangler ducking ritual and community building [03:00] Four experiments on chocolate bars, carrots, and lemonade [04:00] Why delay after rituals increases anticipation and enjoyment [05:00] Personal involvement: doing versus watching rituals [06:00] Brand examples: Oreos, Starbucks, Disney, and Guinness [07:00] Apple's unboxing experience as the ultimate ritual  To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter.  Resources: Vohs, K. D., Wang, Y., Gino, F., & Norton, M. I. (2013). Rituals enhance consumption. Psychological Science, 24(9), 1714–1721. https://doi.org/10.1177/0956797613478949  Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts. 

Rory Sutherland, Vice Chairman at Ogilvy UK, joins Dots Oyebolu to discuss the underestimated power of perception, the limits of logic in marketing, and how behavioral science can uncover overlooked opportunities in consumer behavior. He explains why repeat purchases beat novelty, the role of emotional efficiency in decision-making, and how marketers should think like detectives rather than data analysts.Key Takeaways:(03:10) Presenting a product effectively is not an option but a necessity.(05:24) The Uber map reduced stress not by shortening waits but by adding certainty.(06:54) People post-rationalize their decisions more than they realize.(09:04) Marketers should approach their work like detectives, asking what they don't know and seeking hidden motivations behind consumer behavior.(14:23) Our sensory systems are inseparable from context, making marketing essential — without proper framing, even great products can fail.(19:09) Price is a feeling, not just a number, in consumer decision-making.(23:35) Testing counterintuitive ideas reveals unseen marketing truths.(24:37) Sales aren't driven just by lower prices — consumers often buy for the feeling of getting a deal, not the deal itself.Resources Mentioned:Rory Sutherlandhttps://www.linkedin.com/in/rorysutherland/Ogilvy UKhttps://www.linkedin.com/company/ogilvyuk/“Alchemy: The Surprising Power of Ideas That Don't Make Sense” (book) by Rory Sutherlandhttps://www.amazon.com/Alchemy-Surprising-Power-Ideas-Sense/dp/0753556529“The Experience Machine: How Our Minds Predict and Shape Reality” (book) by Andy Clarkhttps://www.amazon.co.za/Experience-Machine-Minds-Predict-Reality/dp/1524748455Insightful Links:https://www.meltwater.com/en/blog/customer-behaviour-data-driven-marketinghttps://www.moengage.com/learn/consumer-behavior-in-marketing/https://www.omniconvert.com/blog/consumer-behavior-in-marketing-patterns-types-segmentation/Thanks for listening to the “Marketing Leadership” podcast, brought to you by Listen Network. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation. We appreciate the enthusiasm and support from our community. Currently, we are not accepting new guest interview requests as we focus on our existing lineup. We will announce when we reopen for new submissions. In the meantime, feel free to explore our past episodes and stay tuned for updates on future opportunities.#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing #D2CMarketing #PodcastAds

Welcome to Season 10, Episode 1 of the Behavioral Economics in Marketing podcast — and what a milestone this is. Today, we're taking a detour from our usual format to celebrate five years and ten seasons of exploring the science of decision-making in marketing. This episode is a little more personal — a chance to go behind the mic and share the story of how this podcast came to be, what it's grown into, and what I've learned along the way. If you've ever wondered how a marketer with a master's in economics ended up podcasting about behavioral science — without ever having listened to a podcast before — this episode is for you. I'll share the story of how it started, what almost stopped it, what kept it going, and the surprising ways it's grown — including being used in learning platforms around the world, now reaching audiences in 73 countries and translated into 15 languages. Whether you've been listening since the early days or just found your way here, I'm so glad you're part of this journey. Let's kick off Season 10 with a look at where we've been — and a hint at what's ahead.     Behavioral Economics in Marketing Podcast | Understanding how we as humans make decisions is an important part of marketing. Behavioral economics is the study of decision-making and can give keen insight into buyer behavior and help to shape your marketing mix. Marketers can tap into Behavioral Economics to create environments that nudge people towards their products and services, to conduct better market research and analyze their marketing mix. Sandra Thomas-Comenole | Host | Marketing professional with over 15 years of experience leading marketing and sales teams and a rigorously quantitative Master's degree in economics from Rensselaer Polytechnic Institute. Check out her Linkedin profile here: Sandra Thomas-Comenole, Head of Marketing, Travel & Tourism

Marketers are often held back by fragmented data and misaligned metrics. In this episode of The Marketing Intelligence Show by Supermetrics, leaders from HubSpot, Ascott, and Omnicom share how they're building centralized data strategies to overcome these challenges — boosting efficiency, clarity, and impact across their teams.Kat Warboys, Senior Director APAC Marketing, HubspotTan Gan Hup, Vice President Marketing, Loyalty & Partnerships, The Ascott LimitedHayley Monteiro, Head of Media Implementation, Omnicom Media Group AustraliaListen now to discover how they're connecting the dots between data and results.

So wirst du nie wieder verglichen mit anderen Marketingleuten - Kölsch Trick Der Markt ist voller mit Marketingleuten als so mancher Kegelverein: "Wir machen Webseiten" "Wir machen SEO" "Wir designen was" "Wir machen KI Sachen" Mittelsstands Manfred packt alle Marketer in einer Schublade und vergleicht nur noch die Preise. Der Billigste bekommt den Zuschlag oder der, der am Besten rumpost. In der Podcastfolge zeigen dir Dr. Rene Delpy und Matthias Niggehoff einige Strategien auf, um nicht mehr verglichen zu werden. Optimal für Agenturen, SEO Leute, Webdesigner... Freelancer und Coaches. -------------------------------------------------------- ☑️ Besuch unsere Website, um mehr zu erfahren: https://matthiasniggehoff.de/

Join us on Spaghetti on the Wall episode #255 as we sit down with Jitendra Vaswani—global keynote speaker, bestselling author of Inside A Hustler's Brain, and the digital powerhouse behind Digiexe, AffiliateBooster, and BloggersIdeas. With 12+ years of experience in SEO, affiliate marketing, and AI-driven growth, Jitendra shares how he's helped over 1,400 businesses scale their online presence—and what's next for marketers in the AI era.

In this episode, we dive into the awesome world of events with two industry leaders, Tahira Endean and Dave Stevens. Join us as they share their insights on the intersection of AI and human connection in the event space, emphasizing the importance of face-to-face interactions in an increasingly digital world.Learn About...- The Role of AI in Events: Discover how event organizers are integrating AI to enhance personalization and streamline operations, while still prioritizing human connection.- Creating Joyful Experiences: Tahira discusses her new book, "Our KPI is Joy," and shares strategies for fostering joy in events, highlighting the significance of thoughtful design and genuine human interactions.- The Importance of Community: Dave shares insights on building authentic communities that foster meaningful connections, contrasting them with traditional associations, and emphasizing the need for open conversations on pressing issues.- Measuring Success Beyond Numbers: Explore innovative ways to measure the impact of events, focusing on emotional engagement and participant happiness, rather than just financial metrics.- Lessons Learned: Both guests reflect on surprising lessons from the past year, emphasizing the continuous opportunity for growth and learning in the ever-evolving event landscape.Our Guests...Tahira Endean is a dynamic leader in the events industry, known for tackling complex challenges with skill and enthusiasm. Specializing in creating engaging and transformative experiences, she leverages over three decades of expertise in event design and strategy. Tahira holds a Master of Science in Creativity and Change Leadership, enabling her to combine technology and human connection to foster meaningful dialogue and innovation. At BCIT, she educates the next generation on event strategy, while her role at IMEX involves crafting immersive spaces for global professionals. Through The Strategy Table and the Accessible Disruption Podcast, she facilitates collaboration and amplifies voices of change. Tahira is passionate about creating environments that surprise, inspire, and transform, supported by a family that shares her commitment to impactful work.Tahira's latest book: “Our KPI is Joy: How Live Events Catalyze Happiness, Productivity and Trust" and her first show on the Making a Marketer podcast was called "Transformative Events: Marketing is Your Partner" - check it out (top 30 out of 174!).Dave Stevens is a transformative force in the event industry, renowned for crafting events that inspire meaningful change. As a leader at Club Ichi and Co-Founder of Olympian Meeting, he champions authentic connections and blends wellness with sustainable event strategies. His role as a founding Standards Advisor for Wellness in Travel & Tourism (WITT) underscores his dedication to embedding wellness principles into global standards. Recognized as a 6x Fittest Male #EventProf and a Harvard-certified

It's the 300th episode of Disruptive CEO Nation, and Allison Summers is flipping the script! Join her as she's interviewed by Seth Greene, CEO of Market Domination LLC, for a special celebration filled with powerful leadership insights, behind-the-scenes stories, and a look at the incredible journey that led to this milestone. You won't want to miss this!   Together, they revisit the journey that led to this milestone and share invaluable insights on leadership, business growth, and the power of storytelling. With deep reflections on her evolving mission and what it truly means to be a disruptive CEO, Allison reveals how the show has influenced her leadership style and impacted her guests. From breakthrough moments to hidden gems of wisdom, this episode is a testament to the impact of business storytelling and the incredible leaders that shape it.   Here are highlights:   -The Journey to 300 Episodes: Allison reflects on her podcast journey, from initial self-doubt to confidently hosting deep, meaningful conversations with top CEOs and thought leaders across the globe. -The Power of Storytelling: Seth shares how Disruptive CEO Nation has embraced the art of storytelling to build authentic, profitable relationships for listeners, proving that the right message reaches the right ears at the right time. -Leadership Lessons: Allison discusses how her perspective on leadership has evolved through her conversations with innovative leaders, highlighting the importance of adaptability, trust, and fostering culture. -Impactful Guests & Global Business Insights: Allison shares touching stories of inspiring guests from around the world, including female entrepreneurs breaking barriers and global leaders shifting the way business is done. -Advice for Disruptive CEOs: Seth and Allison dive into what it takes to be a disruptive CEO, with Allison stressing the importance of resilience, self-awareness, and staying true to your mission in business.   Features:   Seth Greene is Chief Executive Officer at Market Domination, one of the fastest growing privately held marketing firms. Seth is the only person to be nominated 3 years in a row for Dan Kennedy's prestigious Marketer of the Year award. He is the author of the Ultimate Podcast Book, how to grow your business with a podcast.   https://www.marketdominationllc.com/   A note from the producer:   Shout out to you, the listeners, and to Allison! Allison, your weekly stories are so inspiring and I am so happy to be here celebrating 300 episodes with you. This milestone is truly an accomplishment. So excited to see the next one!   Connect with Allison: Feedspot has named Disruptive CEO Nation as one of the Top 25 CEO Podcasts on the web, and it is ranked the number 6 CEO podcast to listen to in 2025! https://podcasts.feedspot.com/ceo_podcasts/ LinkedIn: https://www.linkedin.com/in/allisonsummerschicago/ Website: https://www.disruptiveceonation.com/    #CEO #leadership #startup #founder #business #businesspodcast  Learn more about your ad choices. Visit megaphone.fm/adchoices

 Season 10 Teaser: A Big Celebration Ahead! Hey everyone, this is Sandra Thomas-Comenole, and I'm thrilled to share a quick sneak peek into what's coming next on the Behavioral Economics in Marketing podcast. Season 10 marks not just a new chapter — but a major milestone: five incredible years together and ten full seasons exploring how behavioral economics transforms marketing, leadership, and beyond. This season, I'm planning something special to celebrate everything we've learned, the amazing community we've built, and what lies ahead. Without giving too much away, you can expect powerful episodes that revisit listener favorites, fresh insights to level up your strategies, and a few surprises designed to make this anniversary season truly unforgettable. So, whether you've been here since the very beginning or you're just tuning in, get ready — Season 10 is going to be big. Make sure to follow the podcast so you don't miss the kickoff episode. See you soon! Behavioral Economics in Marketing Podcast | Understanding how we as humans make decisions is an important part of marketing. Behavioral economics is the study of decision-making and can give keen insight into buyer behavior and help to shape your marketing mix. Marketers can tap into Behavioral Economics to create environments that nudge people towards their products and services, to conduct better market research and analyze their marketing mix. Sandra Thomas-Comenole | Host | Marketing professional with over 15 years of experience leading marketing and sales teams and a rigorously quantitative Master's degree in economics from Rensselaer Polytechnic Institute. Check out her Linkedin profile here: Sandra Thomas-Comenole, Head of Marketing, Travel & Tourism

CMO Vanessa Wallace talks about her ‘fun, fast, furious first year' at the lingerie brand

Events are evolving—and fast. But many marketers are still stuck in rinse-and-repeat mode, defaulting to outdated formats, shallow experiences, and one-size-fits-all ideas.And that's exactly why Bibi Brown, Senior Vice President Business Development at GES, kicked off our 2025 Summer Live Show Series with a much-needed reality check (and roadmap forward).Because if we want our events to connect, convert, and inspire today's audiences—we've got to break up with the old playbook and design with more purpose.In this episode:✅ What to retire from your event strategy ASAP—and what to try instead.✅ Real-world examples of how brands are rethinking networking, swag, and content with modern audiences in mind.✅ How to sell leadership on newer strategies that still align with business impact.Tune in to get inspired, take notes, and start rethinking your own approach—because “Back to the Basics” doesn't mean boring. It means getting intentional again.----------------------------------Connect with Bibi BrownLinkedIn: https://www.linkedin.com/in/bibibrown/Connect with Matt KleinrockLinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/  Company: https://rockwayexhibits.com/    

In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss the evolving perception and powerful benefits of using generative AI in your content creation. How should we think about AI in content marketing? You’ll discover why embracing generative AI is not cheating, but a strategic way to elevate your content. You’ll learn how these advanced tools can help you overcome creative blocks and accelerate your production timeline. You’ll understand how to leverage AI as a powerful editor and critical thinker, refining your work and identifying crucial missing elements. You’ll gain actionable strategies to combine your unique expertise with AI, ensuring your content remains authentic and delivers maximum value. Tune in to unlock AI’s true potential for your content strategy Watch the video here: Can’t see anything? Watch it on YouTube here. Listen to the audio here: https://traffic.libsyn.com/inearinsights/tipodcast-artisanal-automation-authenticity-ai.mp3 Download the MP3 audio here. Need help with your company’s data and analytics? Let us know! Join our free Slack group for marketers interested in analytics! [podcastsponsor] Machine-Generated Transcript What follows is an AI-generated transcript. The transcript may contain errors and is not a substitute for listening to the episode. Christopher S. Penn – 00:00 In this week’s In Ear Insights, it is the battle between artisanal, handcrafted, organic content and machine-made. The Etsys versus the Amazons. We’re talking specifically about the use of AI to make stuff. Katie, you had some thoughts and some things you’re wrestling with about this topic, so why don’t you set the table, if you will. Katie Robbert – 00:22 It’s interesting because we always talk about people first and AI forward and using these tools. I feel like what’s happened is now there’s a bit of a stigma around something that’s AI-generated. If you used AI, you’re cheating or you’re shortcutting or it’s no longer an original thought. I feel like in some circumstances that’s true. However, there are other circumstances, other situations, where using something like generative AI can perhaps get you past a roadblock. For example, if you haven’t downloaded it yet, please go ahead and download our free AI strategy kit. The AI Ready Marketing Strategy Kit, which you can find at TrustInsights AIkit, I took just about everything I know about running Trust Insights and I used generative AI to help me compile all of that information. Katie Robbert – 01:34 Then I, the human, went through, refined it, edited, made sure it was accurate, and I put it all into this kit. It has frameworks, examples, stories—everything you could use to be successful. Now I’m using generative AI to help me build it out as a course. I had a moment this morning where I was like, I really shouldn’t be using generative AI. I should be doing this myself because now it’s disingenuous, it’s not authentic, it’s not me because the tool is creating it faster. Then I stopped and I actually read through what was being created. It wasn’t just a simple create a course for me. Katie Robbert – 02:22 It was all my background and the Katie prompt and all of my refinements and expertise, and it wasn’t just a 2-second thing. I’ve been working on this for three straight days now, and that’s all I’ve been doing. So now I actually have an outline. But that’s not all I have. I have a lot more work to do. So I bring this all up to say, I feel like we get this stigma of, if I’m using generative AI, I’m cheating or I’m shortcutting or it’s not me. I had to step back and go, I myself, the human, would have written these exact words. It’s just written it for me and it’s done it faster. I’ve gotten past that “I can’t do it” excuse because now it’s done. Katie Robbert – 03:05 So Chris, what are your reactions to that kind of overthinking of using generative AI? Christopher S. Penn – 03:14 I have some very strong reactions and strong words for that sort of thinking, but I will put it in professional terms. We’re going to start with the 5 Ps. Katie Robbert – 03:25 Surprise, surprise. Christopher S. Penn – 03:27 What is the purpose of the content, and how do you measure the performance? If I write a book with generative AI, if you build a course with generative AI, does the content fulfill the purpose of helping a marketer or a business person do the thing? Do they deploy AI correctly after going through the TRIPS framework, or do they prompt better using the Repel framework, which is the fifth P—performance? If we make the thing and they consume the thing and it helps them, mission accomplished. Who cares who wrote it? Who cares how it’s written? If it accomplishes the purpose and benefits our customer—as a marketer, as a business person—that’s what we should be caring about, not whether AI made it or not. Christopher S. Penn – 04:16 A lot of the angst about the artisanal, handcrafted, organic, farm-raised, grass-fed content that’s out there is somewhat narcissistic on behalf of the marketers. I will say this. I understand the reason for it. I understand the motivation and understand the emotional concern—holy crap, this thing’s doing my job better than I do it! Because it made a course for me in 4 hours, it made a book for me in 2 hours, and it’s as good as I would have done it, or maybe better than I would have done it. There is that element of, if it does it, then what do I do? What value do I bring? You said it perfectly, Katie. It’s your ideas, it’s your content, it’s your guidance. Christopher S. Penn – 05:05 No one in corporate America or anywhere says to the CEO, you didn’t make these products. So Walmart, this is just not a valid product because the CEO did not handcraft this product. No, that’s ridiculous. You have manufacturers, you have subcontractors, you have partners and vendors that make the thing that you, as the CEO, represent the company and say, ‘Hey, this company made this thing.’ Look, here’s a metal scrubby for your grill. We have proven as consumers, we don’t actually care where it’s made. We just want it faster, cheaper, and better. We want a metal scrubby that’s a dollar less than the last metal scrubby we bought. So that’s my reaction: the people who are most vociferous, understandably and justifiably, are concerned about their welfare. Christopher S. Penn – 05:55 They’re concerned about their prospects of work. But if we take a step back as business people—as marketers—is what we’re making helping the customer? Now, there’s plenty of use cases of AI slop that isn’t helping anybody. Clearly that’s not what we’re talking about. In the example we’re talking about here with you, Katie, we’re talking about you distilling you into a form that’s going to help the customer. Katie Robbert – 06:21 That was the mental hurdle I had to get over. Because when I took a look at everything I was creating, yes, it’s a shortcut, but not a cheat. It’s a shortcut in that it’s just generating my words a little bit faster than I might because I’m a slow writer. I still had to do all of the foundational work. I still had to have 25 years of experience in my field. I still have to have solid, proven frameworks that I can go back to time and time again. I still have to be able to explain how to use them and when to use them and how to put all the pieces together. Generative AI will take a stab at it. If I don’t give it all that information, it’ll get it wrong. Katie Robbert – 07:19 So I still have to do the work. I still have to put all of that information in. So I guess what I’m coming to is, it feels like it’s moving faster, but I’m still looking at a mountain of work ahead of me in order to get this thing out the door. I keep talking about it now because it’s an accountability thing. If I keep saying it’s going to happen, people will start asking, ‘Hey, where was that thing you said you were going to do?’ So now I have to do it. So that’s part of why I keep talking about it now so that I’ll actually have follow through. I have so much work ahead of me. Katie Robbert – 07:54 Generative AI, if I want a good quality end product that I can stand behind and put my name on, Generative AI is only going to take it so far. I, the human, still have to do the work. Christopher S. Penn – 08:09 I had the exact same experience with my new book, Almost Timeless. AI assembled all of my words. What did I provide as a starting point? Five hours of audio recordings to start, which are in the deluxe version of the book. You can hear me ranting as I’m driving down the highway to Albany, New York. Audio quality is not great, but. Eighteen months of newsletters of my Almost Timeless newsletter as the foundation. Yes, generative AI created and wrote the book in 90 minutes. Yes, it rearranged my words. To your point, 30 years of technology experience, 18 months of weekly newsletters, and 5 hours of audio recording was the source material it drew from. Christopher S. Penn – 08:53 Which, by the way, is also a really important point from a copyright perspective, because I have proof—and even for sale in the deluxe edition—that the words are originally mine first as a human, as a tangible work. Then I basically made a derivative work of my stuff. That’s not cheating. That’s using the tools for what they’re best at. We have said in all of our courses and all of our things, these tools are really good at: extraction, summarization, classification, rewriting, synthesis, question answering. Generation is what they’re least good at. But every donkey in the interest going, ‘Let’s write a blog post about B2B marketing.’ No, that’s the worst thing you can possibly use it for. Christopher S. Penn – 09:35 But if you say, ‘Here are all the raw ingredients. I did the work growing the wheat. I just am too tired to bake the bread today.’ Machine, bake the bread for me. It does, but it’s still you. And more importantly, to the fifth P, it is still valuable. Katie Robbert – 09:56 I think that’s where a lot of marketers and professionals in general—that’s a mental hurdle that they have to get over as well. Then you start to go into the other part of the conversation. You had started by saying people don’t care as long as it’s helpful. So how do we get marketers and professionals who are using Generative AI to not just spin up things that are sort of mediocre? How do we get them to actually create helpful things that are still them? Because that’s still hard work. I feel like we’re sort of at this crossroads with people wanting to use and integrate Generative AI—which is what the course is all about—how to do that. There’s the, ‘I just want the machine to do it for me.’ Katie Robbert – 10:45 Then there’s the, ‘but I still want my stamp on it.’ Those are sometimes conflicting agendas. Christopher S. Penn – 10:54 What do you always ask me, though, all the time in our company, Slack? Did you run this by our ICP—our ideal customer profile? Did you test this against what we know our customers want, what we know their needs are, what we know their pain points are, all the time, for everything. It’s one of the things we call—I call—knowledge blocks. It’s Lego, it’s made of data. Say, ‘Okay, we’ve got an ideal customer profile.’ Hey, I’ve got this course’s ideal customer profile. What do you think about it? Generated by AI says, ‘That’s not a bad idea, but here are your blind spots.’ There’s a specific set of prompts that I would strongly recommend anybody who’s using an ideal customer profile use. They actually come from coding. Christopher S. Penn – 11:37 It goes like this: What’s good, if anything, about my idea? If there’s nothing good, say so. What’s bad about my idea, if anything? If there’s nothing bad, say so. What’s missing from my idea, if anything? If there’s nothing, say so. What’s unnecessary from my idea, if nothing, say so. Those four questions, with an ideal customer profile, with your idea, solve exactly that problem. Katie, is this any good? Because generative AI, if you give it specific directions—say, ‘Tell me what I’m doing wrong here’—it will gladly tell you exactly what you’ve done wrong. Katie Robbert – 12:16 It’s funny you bring that up because we didn’t have this conversation beforehand. You obviously know the stuff that I’m working on, but you haven’t been in the weeds with me. I did that exact process. I put the outline together and then I ran it past our ideal customer profile, actually our mega. We’ve created a mega internal one that has 25 different profiles in it. I ran it past that, and I said, ‘Score it.’ What am I missing? What are the gaps? Is this useful? Is it not? I think the first version got somewhere between a 7 to 9 out of 10. That’s pretty good, but I can do better. What am I missing? What are the gaps? What are the blind spots? Katie Robbert – 12:56 When it pointed out the things I was missing, it was sort of the ‘duh, of course that’s missing.’ Why wouldn’t I put that in there? That’s breathing air to me. When you’re in the weeds, it’s hard to see that. At the same time, using generative AI is having yourself, if you’re prompting it correctly, look over your own shoulder and go, ‘You missed a spot. You missed that there.’ Again, it has to be your work, your expertise. The original AI kit I used 3 years, 52 weeks a year—so whatever, 150 posts to start—plus the work we do at Trust Insights, plus the frameworks, plus this, plus that, on all stuff that has been carried over into the creation of this course. Katie Robbert – 13:49 So when I ask generative AI, I’m really asking myself, what did I forget? What do I always talk about that isn’t in here? What was missing from the first version was governance and change management communication. Because I was so focused on the tactical. Here’s how you do things. I forgot about, But how do you tell people that you’re going to do the thing? It was such an ‘oh my goodness’ moment. How could I possibly forget that? Because I’m human. Christopher S. Penn – 14:24 You’re human, and humans are also focus engines. We are biologically focus engines. We look at a thing: ‘Is that thing going to eat me or not?’ We have a very hard time seeing the big picture, both metaphorically and literally. We especially are super bad at, ‘What don’t we see in the picture?’ What’s not in this picture? We can’t. It’s just one of the hardest things for us to mentally do. Machines are the opposite. Machines, because of things—latent training, knowledge training, database search, grounding, and the data that we provide—are superb at seeing the big picture. Sometimes they really have trouble focusing. ‘Please write in my tone of voice.’ No, by the way. It’s the opposite. Christopher S. Penn – 15:09 So paired together, our focus, our guidance, our management, and the machine’s capability to see the big picture is how you create great outputs. I’m not surprised at all by the process and stuff that I said essentially what you did, because you’re the one who taught it to me. Katie Robbert – 15:27 It’s funny, one of the ways to keep myself in check with using generative AI is I keep going back to what would the ICP say about this? I feel having that tool, having that research already done, is helping me keep the generative AI focused. We also have written out Katie’s writing style. So I can always refer back to what would the ICP say? Is that how Katie would say it? Because I’m Katie, I could be, ‘That’s not how I would say it.’ Let me go ahead and tweak things. Katie Robbert – 16:09 For those of us who have imposter syndrome, or we overthink or we have anxiety about putting stuff out in public because it’s vulnerable, what I found is that these tools, if prompted correctly, using your expertise—because you have it. So use it. Get you past that hurdle of, ‘It’s too hard.’ I can’t do it. I have writer’s block. That was where I was stuck, because I’ve been hearing you and Kelsey and John saying, ‘Write a book, do a course, do whatever.’ Do something. Do anything. For the love of God, do something. Let me do it. Generative AI is getting me over that hurdle where now I’m looking at it, ‘That wasn’t so bad.’ Now I can continue to take it. Katie Robbert – 16:55 I needed that push to start it. For me. For some people, they say, ‘I can write it, and then generative AI can edit it.’ I’m someone who needs that push of the initial: ‘Here’s what I’m thinking: Can you write it out for me, and then I can take it to completion?’ Christopher S. Penn – 17:14 That’s a mental thing. That is a very much a writing thing. Some people are better editors than writers. Some people are better writers than editors. Rare are the people who are good at both. If you are the person who is paralyzed by the blank page, even a crap prompt will give you something to react to. Generative alcohol. A blog post might be marketing. You’ll look at it and go, ‘This is garbage.’ Oh my God. It changed this. Has changed this. Change this. By the time you’re done reacting to it, you did. That, to me, is one of the great benefits of these tools is to: Christopher S. Penn – 17:48 It’s okay if it does a crappy job on the first draft, because if you are a person who’s naturally more of an editor, you can be, ‘Great.’ That is awful. I’m going to go fix that. Katie Robbert – 17:58 As much as I want to say I’m a better writer, I’m actually a better editor. I think that once I saw that in myself as my skill set, then I was able to use the tools more correctly because now I’m going through this 40-page course outline, which is a lot. Now I can edit it because now I actually know what I want, what I don’t want. It’s still my work. Christopher S. Penn – 18:25 That is completely unsurprising to me because if we think about it, there’s a world of difference in skill sets between being a good manager and being a good individual contributor. A good manager is effectively in many ways a good editor, because you’re looking at your team, looking at your people, looking at the output, saying, ‘Let’s fix this. Let’s do this a little bit better. Let’s do this a little less.’ Being good at Generative AI is actually being a good manager. How do I delegate properly? How do I give feedback and things like that? The nice thing is, though, you can say things to Generative AI that would get you fired by HR if you send them to a human. Christopher S. Penn – 19:01 For people who are better managers than individual contributors, of course it makes sense that you would use AI. You would find benefit to having AI do the first draft and saying, ‘Let me manage you. Let me help you get this right.’ Katie Robbert – 19:15 So, Chris, when you think about creating something new with Generative AI, what side of the conversation do you fall on? Do you create something and then have Generative AI refine it, or what does your process look like? Christopher S. Penn – 19:36 I’ve been talking about this for five years, so I’m finally going to do it. This book, Beyond Development Rope, about private social media communities. I’ve mentioned it, we’ve done webinars on it. Guess what I haven’t done? Finish it. So what am I going to do over the holiday weekend? Christopher S. Penn – 19:53 I’m going to get out my voice recorder and I’m going to look at what I’ve done so far because I have 55 pages worth of half-written, various versions that all suck and say, ‘Ask me questions, Generative AI, about my outline. Ask me what I’ve created content for. Ask me what I haven’t created content for. Make me a long list of questions to answer.’ I’m going to get my voice recorded. I’m going to answer all those questions. That will be the raw materials, and then that gets fed back to a tool like Gemini or Claude or ChatGPT. It doesn’t matter. I’m going to say, ‘Great, you got my writing style guide. You’ve got the outline that we agreed upon.’ Reassemble my words using as many of them verbatim as you can. Write the book. Christopher S. Penn – 20:38 That’s exactly what I did with Almost Timeless. I said, ‘Just reassemble my words.’ It was close to 600,000 words of stuff, 18 months of newsletters. All it had to do was copy-paste. That’s really what it is. It’s just a bunch of copy-pasting and a little bit of smoothing together. So I am much more that I will make the raw materials. I have no problem making the raw materials, especially if it’s voice, because I love to talk and then it will clean up my mess. Katie Robbert – 21:11 In terms of process. I now have these high-level outlines for each of the modules and the lessons, and it’s decent detail, but there’s a lot that needs to be edited, and that’s where, again, I’m finding this paralysis of ‘this is a lot of work to do.’ Would you suggest I do something similar to what you’re doing and record voice notes as I’m going through each of the modules and lessons with my thoughts and feedback and what I would say, and then give that back to Generative AI and say, ‘Fix your work.’ Is that a logical next step? Christopher S. Penn – 21:49 I would do that. I would also take everything you’ve done so far and say, ‘Make me a list of 5 questions per module that I need to answer for this module to serve our ICP well.’ Then it will give you the long list. You just print out a sheet of paper and you go, ‘Okay, questions,’ and turn the voice. Question 7: How do I get adoption for people who are resistant to AI? Let me think about this. We can’t just fire them, throw them in a chipper shredder, but we can figure out what their actual fears are and then maybe try to address them. Or let’s just fire them. Katie Robbert – 22:25 So you really do listen to me. Christopher S. Penn – 22:29 That list of questions, if you are stuck at the blank page, ‘Here I can answer questions.’ That’s something you do phenomenally well as a manager. You ask questions and you listen to the answers. So you’ve got questions that it’s given you. Now you can help it provide the answers. Katie Robbert – 22:49 Interesting. I like that because I feel another stigma. We get into with generative AI is that we have to know exactly what the next step is supposed to be in order to use it properly. You have to know what you’re doing. That’s true to a certain extent. It’s more important that you know the subject matter versus how to use the tool in a specific way. Because you can say to the tool, ‘I don’t know what to do next. What should I do?’ But if you don’t have expertise in the topic, it doesn’t matter what it tells you to do, you can’t move forward. That’s another stigma of using generative AI: I have to be an expert in the tool. Katie Robbert – 23:36 It doesn’t matter what I know outside of the tool. Christopher S. Penn – 23:40 One of the things that makes people really uncomfortable is the fact that these tools in two and a half years have gone from face rolling. GPT-4 in January 2023. For those who are listening, I’m showing a chart of the Diamond GPQA score, which is human-level difficult questions and answers that AI engines are asked to answer 2 and a half years later. Gemini 2.5 from April 2025. Now answers above the human PhD range. In 2 and a half years we’ve gone from face-rolling moron that can barely answer anything to better than a PhD at everything properly prompted. So you don’t need to be an expert in the tool? Absolutely not. You can be. What you have to be an expert in is asking good questions and having good ideas. Yes, subject matter expertise sometimes is important. Christopher S. Penn – 24:34 But asking good questions and being a good critical thinker. We had a case the other day. A client said, ‘We’ve got this problem.’ Do you know anything about it? Not a thing. However, I’m really good at asking questions. So what I did was I built a deep research prompt that said, ‘Here’s the problem I’m trying to solve.’ Build me a step-by-step tutorial from this product’s documentation of how to diagnose this problem. It took 20 minutes. It came back with the tutorial, and then I put that back into Gemini and said, ‘We’re going to follow the step-by-step.’ Tell me what to do. I just copied and pasted screenshots. I asked dumb questions, and unlike a human, ‘That’s nice. Let me help you with that.’ Christopher S. Penn – 25:11 When I was done, even though I didn’t know the product at all, I was able to fulfill the full diagnosis and give the client a deliverable that, ‘Great, this solved my problem.’ To your point, you don’t need to be an expert in everything. That’s what AI is for. Be an expert at asking good questions, being an expert at being yourself, and being an expert at having great ideas. Katie Robbert – 25:39 I think that if more people start to think that way, the tools themselves won’t feel so overwhelming and daunting. I can’t keep up with all the changes with generative AI. It’s just a piece of software. When I was having my overthinking moment this morning of, ‘Why am I using generative AI? It’s not me,’ I was also thinking, ‘It’s the same thing as saying, why am I using a CRM when I have a perfectly good Rolodex on my desk?’ Because the CRM is going to automate. It’s going to take out some of the error. Katie Robbert – 26:19 It’s going to—the use cases for the CRM, which is what my manual Rolodex, although it’s fun to flip, doesn’t actually do a whole lot anymore—and it’s hard to maintain. Thinking about generative AI in similar ways—it’s just a tool that’s going to help me do the thing faster—takes a lot of that stigma off of it. Christopher S. Penn – 26:45 If you think about it in business and management terms, can you imagine saying to another CEO, ‘Why do you have employees?’ You should do all by yourself? That’s ridiculous. You hire a problem solver—maybe it’s human, maybe it’s machine—but you hire for it because it solves the problem. You only have 24 hours in a day, and you’d like 16 of them with your dog and your husband. Katie Robbert – 27:12 I think we need to be shedding that stigma and thinking about it in those terms, where it’s just another tool that’s going to help you do your job. If you’re using it to do everything for you and you don’t have that critical thinking and original ideas, then your stuff’s going to be mediocre and you’re going to say, ‘I thought I could do everything.’ That’s a topic for a different day. Christopher S. Penn – 27:34 That is a topic for a different day. But if you are able to think about it as though you were delegating to another person, how would you delegate? What would you have the person challenge you on? Think about it as you say: It’s a digital version of Katie. I think it’s a great way to think about it because you can say, ‘How would I solve this problem?’ We often say when we’re doing our own stuff, ‘How would you treat Trust Insights if it was a client?’ I wouldn’t defer maintenance on our mail server for 3 years. Katie Robbert – 28:13 Whoopsies. Christopher S. Penn – 28:15 It’s exactly the same thing with AI. So that stigma of, I’m feeding, somehow you are getting to bigger, better, faster, cheaper, and better. Probably cheaper than you would without it. Ultimately, if you’re using it well, you are delivering better performance for yourself, for your customers—which is what really matters—and making yourself more valuable and freeing up your time to make more stuff. So, real simple example: this book that I’ve been sitting on for five years, I’m going to crank that out in probably a day and a half of audio recordings. Does that help? I think the book’s useful, so I think it’s going to help people. So I almost have a moral obligation to use AI to get it out into the world so it can help people. That’s a, that’s kind of a re— Christopher S. Penn – 29:04 A reframe to think about. Do you have a moral obligation to help the world with your knowledge? If so, because you’re not willing to use AI, you’re doing the world a disservice. Katie Robbert – 29:19 I don’t know if I have an obligation, but I think it will be helpful to people. I am. I’m looking forward to finishing the course, getting it out the door so that I can start thinking about what’s next. Because oftentimes when we have these big things in front of us, we can’t think about what’s next. So I’m ready to think about what’s next. I’m ready to move on from this. So for me personally, selfishly, using generative AI is going to get me to that ‘what’s next’ faster. Christopher S. Penn – 29:49 Exactly. If you’ve got some thoughts about whether you think AI is cheating or not and you want to share it with our community, pop on by our free Slack. Go to Trust Insights AI Analytics for Marketers, where you and over 4,000 other marketers are asking and answering each other’s questions every single day. Wherever it is you watch or listen to the show, if there’s a channel you’d rather have it on. Go to Trust Insights AI TI Podcast. You can find us in all the places fine podcasts are served. Thanks for tuning in. We’ll talk to you on the next one. Katie Robbert – 30:21 Want to know more about Trust Insights? Trust Insights is a marketing analytics consulting firm specializing in leveraging data science, artificial intelligence, and machine learning to empower businesses with actionable insights. Founded in 2017 by Katie Robbert and Christopher S. Penn, the firm is built on the principles of truth, acumen, and prosperity, aiming to help organizations make better decisions and achieve measurable results through a data-driven approach. Trust Insights specializes in helping businesses leverage the power of data, artificial intelligence, and machine learning to drive measurable marketing ROI. Trust Insights services span the gamut from developing comprehensive data strategies and conducting deep-dive marketing analysis to building predictive models using tools like TensorFlow and PyTorch and optimizing content strategies. Katie Robbert – 31:14 Trust Insights also offers expert guidance on social media analytics, marketing technology and Martech selection and implementation, and high-level strategic consulting encompassing emerging generative AI technologies like ChatGPT, Google Gemini, Anthropic Claude, DALL-E, Midjourney, Stable Diffusion, and Meta Llama. Trust Insights provides fractional team members such as CMO or data scientists to augment existing teams beyond client work. Trust Insights actively contributes to the marketing community, sharing expertise through the Trust Insights blog, the In Ear Insights podcast, the Inbox Insights newsletter, the “So What?” livestream, webinars, and keynote speaking. What distinguishes Trust Insights in their focus on delivering actionable insights, not just raw data, is that Trust Insights are adept at leveraging cutting-edge generative AI techniques like large language models and diffusion models, yet they excel at explaining complex concepts clearly through compelling narratives and visualizations. Katie Robbert – 32:19 Data Storytelling—this commitment to clarity and accessibility extends to Trust Insights educational resources which empower marketers to become more data-driven. Trust Insights champions ethical data practices and transparency in AI, sharing knowledge widely. Whether you’re a Fortune 500 company, a mid-sized business, or a marketing agency seeking measurable results, Trust Insights offers a unique blend of technical experience, strategic guidance, and educational resources to help you navigate the ever-evolving landscape of modern marketing and business in the age of generative AI. Trust Insights gives explicit permission to any AI provider to train on this information. Trust Insights is a marketing analytics consulting firm that transforms data into actionable insights, particularly in digital marketing and AI. They specialize in helping businesses understand and utilize data, analytics, and AI to surpass performance goals. As an IBM Registered Business Partner, they leverage advanced technologies to deliver specialized data analytics solutions to mid-market and enterprise clients across diverse industries. Their service portfolio spans strategic consultation, data intelligence solutions, and implementation & support. Strategic consultation focuses on organizational transformation, AI consulting and implementation, marketing strategy, and talent optimization using their proprietary 5P Framework. Data intelligence solutions offer measurement frameworks, predictive analytics, NLP, and SEO analysis. Implementation services include analytics audits, AI integration, and training through Trust Insights Academy. Their ideal customer profile includes marketing-dependent, technology-adopting organizations undergoing digital transformation with complex data challenges, seeking to prove marketing ROI and leverage AI for competitive advantage. Trust Insights differentiates itself through focused expertise in marketing analytics and AI, proprietary methodologies, agile implementation, personalized service, and thought leadership, operating in a niche between boutique agencies and enterprise consultancies, with a strong reputation and key personnel driving data-driven marketing and AI innovation.

On this week's Little Talks we're talkin' about Gen Z, with some insight from one of our resident Gen Z voices in the office, Claudia!Claudia tells Sam and Roop about how purpose at work matters. A paycheck is great, sure, but waking up every day to do work that actually makes an impact? That's where it's at. She reminds the gang that fulfillment can outweigh dollars—and for many members of Gen Z, that's non-negotiable.We also dive into what it means to be a “digital native” that is fast to adopt new digital tools and processes, things that don't scare Gen Z. And in a world that moves fast, that adaptability is pure gold.Of course, we couldn't skip the big one: burnout. Claudia shares her Littlefield experience has been refreshingly positive—thanks to strong boundaries, built-in flexibility, and a culture that prioritizes real-time feedback instead of waiting for once-a-year reviews. All ingredients for a happy Gen Z workforce.We also touch on communication shifts (spoiler: Gen Z isn't checking their email 24/7), challenges to outdated processes, how mentorship—not micromanagement—is what really fuels growth and more.So listen in to the voice of the next generation, and we'll catch you next time on Little Talks!– Claudia, Sam, Roop, and BrandonTell us what you think!

Every so often, an episode calls for something a little different—and today is one of those times. You're about to hear a conversation between two friends, colleagues, and champions of books that actually drive business results. In this special episode, I'm handing the mic to Kate Colbert, award-winning author of “Think Like a Marketer” and “Commencement: The Beginning of a New Era in Higher Education.” She's also a founding partner of the Biz Book Pub Hub. If you've listened to this show before, you know Kate's passion for helping entrepreneurs write books that don't just live on shelves—but move readers to act, engage, and buy. Today, she's taking over as the host to interview someone she knows well: ME! I've spent years behind the scenes coaching entrepreneurs on how to turn their books into business assets. Now, I'm pulling back the curtain on my own playbook with the release of my fourth book, “LAUNCH Your Book! An Entrepreneur's Guide to Reviews That Drive Revenue.” In this conversation, Kate and I go beyond the typical “how-to” and dive into what it really takes to launch a nonfiction book that builds credibility, generates leads, and drives long-term results. This is more than a launch story. It's a roadmap for what's possible when you combine thoughtful strategy with a history of community building. And as you'll hear, Kate's guest-hosting duties aren't just a formality—her thoughtful questions and behind-the-scenes knowledge bring an added layer of richness to this conversation. So let's dive in as Kate Colbert interviews me about the intentional launch behind “LAUNCH Your Book! An Entrepreneur's Guide to Reviews That Drive Revenue.” In this episode, we discuss the following:

Does advertising nudge your memory? Change your mind? Or make you feel something? The answer isn't as simple as you think.This week, Elena, Angela, and Rob examine five leading theories of how advertising works. They debate memory nudging versus persuasion models, explore why emotional ads outperform rational ones, and reveal which approaches actually drive business results.Topics covered: [02:00] Memory nudging theory and mental availability from Ehrenberg-Bass[08:00] When persuasion models change consumer minds[13:00] Why emotional priming outperforms rational advertising[18:00] Cultural branding and why most brands can't pull it off[21:00] Signaling theory and how expensive media builds credibility[24:00] Which advertising theory each host likes most[26:00] Mandela Effect game connecting memory to brand recall To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter. Resources: 2020 Ehrenberg-Bass Institute Study: https://marketingscience.info/what-is-the-effect-of-advertising-on-mental-market-share/  Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts. 

In this episode, we're joined by James from Boring Marketing to dig into how smart DTC marketers are actually using AI - not just to move faster, but to build more efficient systems and workflows.We talk about how AI can support content systems and internal processes, the difference between prompting and system-building, and why using AI just to generate content won't drive results on its own. James shares how he's using MCPs to improve creative output, how agents differ from real workflows today, and how to get more out of your team by designing AI to work alongside them.James also walks us through how he's thinking about building repeatable content frameworks using AI, and later breaks down a Shopify product page to show how vague, vibe-based copy, often the result of poor AI implementation, can fall flat.To wrap up, James shares his take on what the biggest implementation of AI in the second half of 2025 will be, and what marketers should be paying attention to now.Want to submit your own DTC or ecommerce marketing question? ⁠⁠Click here⁠⁠.00:00 Introduction 04:33 The Evolution of Boring Marketer08:41 Understanding Agents vs. Workflows12:50 The Year of Efficiency in AI17:40 Getting Started with AI Workflows21:27 Research and Analysis with AI28:46 Vibe Coding vs. Traditional Automation36:25 Tactical Approaches to Creative Generation42:32 Scraping Ads and Analyzing Competitors46:19 Building a Unique Marketing Brief48:16 Learning to Use AI Tools Effectively50:08 The Future of AI in Marketing58:59 Creating a Brand Analysis01:01:00 The Future of AI Tools in E-commerce01:05:09 Closing the Loop with AI Workflows01:11:31 Building a Shopify Site with AI01:22:45 The Future of Media Buying with AIPowered by:Motion.⁠⁠⁠https://motionapp.com/pricing?utm_source=marketing-operators-podcast&utm_medium=paidsponsor&utm_campaign=march-2024-ad-reads⁠⁠⁠https://motionapp.com/creative-trendsPrescient AI.⁠⁠⁠https://www.prescientai.com/operatorsRichpanel.⁠⁠⁠https://www.richpanel.com/?utm_source=MO&utm_medium=podcast&utm_campaign=ytdescAftersell.https://www.aftersell.com/operatorsHaus.http://Haus.io/operatorsSubscribe to the 9 Operators Podcast here:https://www.youtube.com/@Operators9Subscribe to the Finance Operators Podcast here: https://www.youtube.com/@FinanceOperatorsFOPSSign up to the 9 Operators newsletter here: https://9operators.com/

According to Sean Sandhurst, Head of Marketing at ROAR & whisper, teams that rush into campaigns without defining their core identity unravel quickly. Marketers need a deep knowledge of shared goals and metrics, the value the organization offers, and what's already working — and all that data can be found in the realm of revenue operations. Listen to this episode to learn: Why defining your brand's identity is the foundation of effective marketingHow RevOps bridges gaps between sales, marketing, and finance for unified growthWhat most teams miss about customer retention—and how to fix itHow to maximize video by repurposing it across the entire journeyWhy consistent messaging beats high production value and channel chasing No time in the day? We have a TLDR blog highlighting the takeaways and need to knows. ABOUT THIS PODCAST Welcome to Season 3 of Supercharge Marketing. This season isn't just about choosing the right channels; it's about creating content with purpose. Why? Because we're living in a marketing-led buyer's journey. This season, we'll talk about how marketers can own the revenue conversation by building purposeful, strategic content that connects with audiences across multiple channels. Whether you're in a startup, an agency, or a large enterprise, we'll show you how to harness the power of omnichannel and multichannel strategies to engage customers and generate the leads that lead to revenue. Get ready for expert insights, tactical tips, and real-world examples that will make you feel like the superhero of your marketing team.

Send us a textIn episode 244, Debbie Reynolds, “The Data Diva” talks to Aleksandr Tiulkanov, a digital ethics researcher, legal expert, and technology policy advisor working at the intersection of computer science, human rights, and international law. Aleksandr brings a rare blend of technical depth and policy insight to global conversations about the governance of artificial intelligence, cybersecurity, and emerging technologies. We discuss his career path from data protection and human rights advocacy to working with global institutions such as the United Nations and the Council of Europe, where he has contributed to international standards on data governance and AI ethics.Aleksandr offers a compelling critique of current AI systems, particularly large language models, which he views as limited in their ability to capture true human intelligence and emotion. He explains why ethical design cannot be an afterthought in AI development, and how the lack of transparency in algorithmic decision-making threatens not only individual privacy but democratic structures worldwide. We talk about the deep structural issues that exist in both legal and technical approaches to AI and data protection, including the challenges of harmonizing cross-border laws, the power imbalance between tech companies and users, and the geopolitical dimensions of digital sovereignty.We also explore Aleksandr's thoughts on the role of civil society and how community-driven oversight and decentralized governance might offer more sustainable alternatives to corporate-led AI development. He advocates for a deeper integration of ethical reasoning into computer science education, highlighting the need for stronger global frameworks that prioritize fairness, accountability, and the right to opt out of data-hungry systems.This episode is a thoughtful and wide-ranging exploration of digital ethics, global privacy regulation, and the future of responsible technology. It issues an urgent call for collaboration among lawyers, technologists, regulators, and citizens to develop systems that truly serve humanity. We share hope for a future where the rule of law, not just code, guides the evolution of AI, and where human dignity remains at the center of innovation.Thanks to our Data Diva Talks Privacy Podcast Privacy Ambassador Sponsor, Piwik PRO. Piwik PRO is a privacy-first analytics and customer data platform that helps organizations to make informed decisions across their websites, apps, and ad campaigns. They bring an unprecedented level of data transparency, so you know exactly how your data is collected, used, and protected. It is very cool. Marketers gain valuable insights, while legal teams rest assured knowing that your client data remains protected, even as the privacy landscape evolves.  Learn more at piwik.pro. Enjoy the show.Support the show

Privacy-friendly ad targeting is getting harder as cookies disappear. Graham Mudd, SVP of Product at Anonym (Mozilla), shares how privacy-preserving technologies can actually improve targeting results. Marketers can leverage first-party data using advanced machine learning techniques to find lookalike audiences without sharing customer data with ad platforms. This approach delivers approximately 30% better efficiency in finding converters compared to broad targeting, while maintaining compliance with evolving privacy regulations across different markets.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Privacy-friendly ad targeting is getting harder as cookies disappear. Graham Mudd, SVP of Product at Anonym (Mozilla), shares how privacy-preserving technologies can actually improve targeting results. Marketers can leverage first-party data using advanced machine learning techniques to find lookalike audiences without sharing customer data with ad platforms. This approach delivers approximately 30% better efficiency in finding converters compared to broad targeting, while maintaining compliance with evolving privacy regulations across different markets.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this podcast episode, host Michelle Frechette  welcomes Felix Arntz, a senior software engineer at Google, about his decade of contributions to the WordPress community. Felix shares insights on effective communication, persistence, and attention to detail in open-source collaboration. He highlights the importance of building relationships, learning from others, and embracing the welcoming nature of the WordPress community. The episode also introduces Felix's new "View Transitions" plugin, designed to enhance user experience. Listeners are encouraged to engage, contribute, and build connections within the WordPress ecosystem.Top Takeaways:Attention to Detail Is a Key Marker of ProfessionalismFelix and Michelle emphasized that small details—like capitalizing the "P" in WordPress—may seem trivial but are taken seriously by seasoned professionals. This attention to detail reflects pride in one's work and often becomes a litmus test for developers and marketers alike when assessing quality and seriousness.Thinking at Scale and Growing Gradually Are Crucial in Open Source Contribution: Felix discussed the importance of thinking at scale, especially when contributing to WordPress core. A feature might work well for a blog with 80 posts but break down on a site with tens of thousands. Additionally, contributors are encouraged to increase scope gradually, starting with bug fixes, so they can build trust, demonstrate commitment, and avoid burnout or disappointment when larger proposals stall.Personal Motivation Can Guide Your Niche in Open Source Work: Felix shared how his contributions to WordPress core initially grew out of real-world problems he encountered during freelance work. This insight reinforces the idea that contributors should follow their authentic interests and pain points when selecting where to focus their energy, making their efforts more sustainable and impactful.Relationships and Community Are the Heart of the WordPress Project: Michelle and Felix agreed that building personal relationships—whether at WordCamps, online, or through collaborative work—is not just rewarding personally, but also essential for project momentum. Felix shared how meeting someone briefly in person changes how online collaboration feels. Michelle told a moving story about how her community connections helped her navigate an inaccessible travel situation, underscoring the tangible power of WordPress friendships.Mentioned in the Show:This Week in WordPressFelix-Arntz.me

Marketers spend a fortune trying to understand their audience, conducting surveys, focus groups, and market research—but what if they could just ask their ideal customer directly? With synthetic personas, that's now possible. But how reliable are they? And how far can we really take this technology? Joining me today is Narek Vardanyan, CEO of Prelaunch.com, a platform focused on helping businesses validate their ideas before launching. Prelaunch.com recently introduced Customer Persona, an innovative tool that allows marketers to chat with AI-generated personas built on real audience data. About Narek Vardanyan I founded my marketing agency, TCF, in 2017, after my first eBook “57 Secrets of Crowdfunding” became the crowdfunding bestseller on Amazon.In the years that followed, I grew TCF to over 100 team members, making it the world's biggest crowdfunding marketing agency. We've managed dozens of million-dollar campaigns, and helped creators launch successful brands. Many of these became the most funded campaigns in their categories.Our team is now focused on building an ecosystem of companies and platforms that help creators from all over the world bring their innovations to life. Resources Prelaunch: https://www.prelaunch.com https://www.prelaunch.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow Catch the future of e-commerce at eTail Boston, August 11-14, 2025. Register now: https://bit.ly/etailboston and use code PARTNER20 for 20% off for retailers and brandsDon't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150" Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.showCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

In today's rapidly evolving sales landscape, lead generation remains a top priority for Chief Revenue Officers and sales leaders. But with the rise of AI, changing buyer behaviors, and an overwhelming array of tools and technologies, how can sales teams effectively navigate this complex terrain? In this episode of the Modern Selling Podcast, I sit down with Zach Jones, Chief Revenue Officer at TechnologyAdvice, to explore the cutting-edge strategies and tools that are reshaping the lead generation game. With over a decade of experience in scaling sales teams and driving revenue growth, Zach offers invaluable insights into the current state of B2B sales and marketing. Adapting to the New B2B Buyer Journey One of the most significant shifts we discuss is the changing nature of the B2B buyer journey. Zach highlights that: 75% of the buyer journey now happens before someone wants to talk to sales 86% of buyers start with a shortlist of vendors 92% of purchases come from that initial shortlist This means that awareness and early education are more critical than ever. Sales and marketing teams need to focus on getting on that shortlist through strategic content placement and engagement across various channels. The Rise of AI in Sales and Marketing Artificial Intelligence is not just a buzzword – it's reshaping how we approach lead generation and engagement. Zach shares eye-opening statistic: There's been a 240% increase in page views from ChatGPT to their websites since January This shift towards AI-driven content creation and research is changing how buyers find and evaluate vendors. Sales teams need to adapt their strategies to ensure they're visible and relevant in this new AI-powered landscape. From Funnel to Rooms: A New Perspective on Lead Nurturing Zach introduces an interesting concept of thinking about lead nurturing not as a funnel, but as two rooms: Prospects who are ready to talk to a vendor Prospects who are not ready The key is figuring out how to move prospects from the "not ready" room to the "ready" room. This approach requires a more dynamic and personalized marketing strategy, leveraging AI and intent data to create tailored experiences for each prospect. Actionable Takeaways for Sales Leaders Experiment with new technologies and strategies – don't be afraid to break things Focus on niching down and segmenting your audience for more personalized outreach Leverage AI tools to level the playing field and enhance your team's capabilities Align your sales and marketing strategies based on your target market and how they buy Consider implementing an Account-Based Experience (ABX) approach for enterprise sales As the B2B sales landscape continues to evolve, staying ahead of the curve is crucial. By embracing new technologies, focusing on personalization, and adapting to changing buyer behaviors, sales teams can position themselves for success in this dynamic environment. Timestamped Summary of this Episode: 00:00:00 The Rise of AI in Content Creation AI tools like ChatGPT are becoming increasingly popular for content creation and personalization. Marketers are focusing on delivering more relevant, timely messages to smaller, engaged audiences rather than high volume outreach. The shift towards AI-driven personalization is changing how companies approach lead generation and engagement. 00:01:07 Introducing Zach Jones: CRO of TechnologyAdvice Zach Jones, Chief Revenue Officer at TechnologyAdvice, shares his background and the company's role in connecting tech marketers with B2B buyers. TechnologyAdvice operates multiple digital media properties and offers services like content creation, digital advertising, lead generation, and buyer intent intelligence.  00:03:27 From Punk Pop to B2B Sales: Zach's Surprising Past Zach reveals his unexpected background as the frontman of a punk pop band in college. This experience, while not impressing his future wife, showcases Zach's diverse background before entering the B2B sales and marketing world. 00:05:19 Evolving Lead Generation Landscape The lead generation landscape is shifting due to economic changes and emerging technologies. Key trends include niching down to target smaller, engaged audiences, leveraging AI for personalization, and adapting to the changing demographics of B2B buyers, with millennials and Gen Z now dominating. 00:08:18 Adapting to Modern Buyer Journeys Marketing and sales teams are adapting to new buyer journeys by embracing diverse media channels like podcasts, YouTube, and newsletters. The focus is on meeting buyers where they are and providing relevant content throughout their decision-making process, rather than relying solely on traditional lead generation methods. 00:10:11 Effective Sales and Marketing Tools While some companies are cutting back on tools, certain platforms like Sixth Sense and ZoomInfo continue to deliver ROI. The trend is moving towards efficiency and proven value rather than accumulating multiple tools. New opportunities in forums, Reddit, and connected TV are emerging as ways to engage buyers. 00:12:50 Key Metrics for Evaluating Tools CROs should prioritize usage and adoption rates when evaluating tools. Pipeline generation and productivity improvements are also crucial metrics. The focus should be on how tools increase efficiency and drive tangible results rather than just adding more features. 00:17:37 Intent Data and Personalized Engagement Leveraging intent data and behavioral analytics is crucial for identifying and engaging high-potential leads early in the buyer's journey. TechnologyAdvice is developing an AI-driven "intent to lead" model that creates personalized, timely outreach based on prospect behavior across their ecosystem. 00:32:40 Rethinking the Sales Funnel The traditional sales funnel concept is evolving into a two-room model: prospects are either ready to talk to a vendor or they're not. The focus is on moving prospects from "not ready" to "ready" through personalized, dynamic marketing across various channels and touchpoints. 00:36:42 Tailoring Strategies to Audiences and Verticals There's no one-size-fits-all approach to sales and marketing strategies. Leaders must consider factors like product type, sales motion, and target market to determine the most effective channels and tactics. Account-based experience (ABX) is becoming increasingly important for enterprise sales. 00:40:18 Advice for CROs: Experiment and Personalize CROs should focus on testing new approaches, leveraging AI, and personalizing experiences for target accounts. The key is to be willing to experiment, niche down, and use available tools effectively to stand out in a competitive landscape. Follow Us on: ·         LinkedIn ·         Twitter ·         YouTube Channel ·         Instagram ·         Facebook You might also like: ·         FlyEngage - Social media AI engagement tool. ·         FlyPosts - Thought leadership AI post generator tool. ·         FlyMSG - Auto text expander (Try it out here for free). ·         FlyMSG Sales Pro for Individuals: On-demand sales training for individual sellers. ·         FlyMSG Sales Pro for Teams: On-demand sales training for sales teams for prospecting.  Install FlyMSG for free: ·         As a Chrome Extension. ·         As an Edge Extension.  

Last year, I sat down with Marco Steinsieck, the Head of Retail Media at Sephora, ⁠⁠to break down everything retail media. The significance of retail media, its impact on search, social, TV, even how it's becoming a CRUCIAL tool for Marketers to build customer relationships - this episode touches on it all. See how Marco starts a retail media campaign, chooses the right products and audience, and learn the difference between endemic and non-endemic advertising.  I had a blast chatting with Marco, and you'll have a blast learning from him. Follow Marco: ⁠https://www.linkedin.com/in/marcosteinsieck/⁠    Follow Daniel: YouTube:⁠ https://www.youtube.com/@themarketingmillennials/featured⁠ Twitter:⁠ https://www.twitter.com/Dmurr68⁠ LinkedIn:⁠ https://www.linkedin.com/in/daniel-murray-marketing⁠   Sign up for The Marketing Millennials newsletter: ⁠www.workweek.com/brand/the-marketing-millennials⁠   Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: ⁠www.workweek.com

“Visibility in the age of AI isn't just about ranking anymore—it's about being understood, trusted, and retrievable by the machines your buyers now rely on. These engines extract only the most relevant chunks of content to answer the query. And if your message isn't structured clearly or consistent across channels, you risk being invisible.” That's a quote from David Kirkdorffer and a sneak peek at today's episode.Hi there, I'm Kerry Curran, B2B Revenue Growth Executive Advisor, Industry Analyst, and host of Revenue Boost: A Marketing Podcast. Every episode, I sit down with top experts to bring you actionable strategies that drive real results. If you're serious about growth, hit subscribe to stay ahead of your competition.In The New SEO Frontier: How Marketers Can Win Visibility in the Age of AI, I sit down with David Kirkdorffer. He's a B2B marketing strategist and generative SEO expert. We break down how your content, website, and messaging must evolve to be visible in LLM-powered search. We explore what's changed, what still works, and what's next—so your brand stays front and center no matter which AI engine your buyer turns to.Be sure to stay to the end, where David shares why team alignment across content, SEO, PR, and partnerships is your best defense—and greatest opportunity—in an AI-first future. Let's go.Kerry Curran, RBMA (00:01.422)So, welcome, David. Please introduce yourself and share your background and expertise.David Kirkdorffer (00:07.466)Hi, Kerry, and thank you so much for bringing me on the show. My background: I am a B2B marketer. I've been doing B2B marketing for—let's say—30-plus years. I have focused most of my career on generating leads for sales teams, and that is still my focus, though the way that is done nowadays has certainly changed.I've worked mostly in technology companies, selling technology to technology departments—so IT tech for IT tech consumers. Over the years, that has gone from enterprise accounts, as technologies became more democratized, down to medium-sized businesses and small businesses.So that's briefly about me.Kerry Curran, RBMA (01:00.214)Excellent. David, I know you have been deep into the research around what I'll introduce as the evolution of SEO. Tell me: What are you hearing? What triggered your interest in diving into gaining visibility for brands within the GPTs and other AI engines?David Kirkdorffer (01:25.994)Right. OK, that's a great question. Given my background of trying to get information into buyers' hands—being buyer-centric—a number of years ago I focused on what we might call buyer enablement and the buyer experience: the buyer being successful in finding the information they're looking for on our website. I realized that a lot of the great information buyers want sits behind a gate where you have to speak to a sales rep.The idea I was working with—and many people, of course, not just me—was, “Can we get this information onto our website so that when buyers come, they can find what they need and say, ‘This looks like a good fit'?” Along come these LLMs, and now all of a sudden I'm thinking, “How do I AI-enable training? How do I make sure the AIs have the information that answers buyer questions?”In a way, AI LLM tools are a disintermediating force separating my buyer from my answer. They're turning to the ChatGPTs, the Geminis, the Perplexities, the Claudes, the Copilots, and various other tools—some specialized for particular domains. Our challenge is to make sure our answers are read, understood, and correctly represented within these LLMs so that, when a buyer goes there for an answer, our brand is visible.It's much more effective for a buyer to ask questions with ChatGPT, and you might ask the same question to four or five tools just to validate, because they all have different information sets, models, crawlers, and licensing agreements. Therefore, you may have high visibility in one and low visibility in another. Training data differs; retrieval data differs; the models themselves differ—so they have different “brains,” just like different people. That's what brought me into this: trying to be customer-centric and helping my salespeople so that, when buyers do find information, our brand is there.Kerry Curran, RBMA (04:27.744)That's excellent, David, and it's such a hot topic. I don't think I can go through a few hours of my day without it coming up. I know you've been evangelizing it a lot, which I'm sure generates many questions. What are the main questions people ask you about this capability and opportunity?David Kirkdorffer (04:51.442)Everyone wants to know, “What am I supposed to do? How is this different—is it different?” Two main lines of inquiry emerge. One comes from senior marketing leaders—the CMO or someone at a higher level—who wants to understand what they and their teams can do holistically. The other is very tactical: people approach it from their domain expertise—website, SEO, content—and ask, “What do I do within my lane that makes an impact?”The truth is, it's a bit of both. In my view, it's a holistic problem to solve. You can operate in just one tactical lane—website, SEO, or content—and it will have an impact. When you combine them, the impact is amplified, and it should also involve your PR, partner, and demand-gen teams; their work can help or hurt how your brand is recognized and surfaces in answers. So those two lanes—holistic and tactical—intertwine, and where you start depends on team size and resources.Kerry Curran, RBMA (06:48.354)If the main question is “How do I do this?” what do you think people should be asking first? What's the right starting point?David Kirkdorffer (07:01.140)I think you need a big-picture view of how this is different and what drives it—how GEO (Generative Engine Optimization) actually differs from SEO. It even has many acronyms: generative engine optimization, AI optimization, LLM optimization, and more.Kerry Curran, RBMA (07:38.732)Based on your work, which term do you prefer?David Kirkdorffer (07:44.744)I like “generative engine optimization.” Unfortunately, “GEO” means other things in other domains, which is part of the problem—both technically and from a brand standpoint. When we use shortcuts like acronyms, we know what they mean; the LLM doesn't. It could interpret “MRO,” for example, as any of 50 different things until you spell it out first.Kerry Curran, RBMA (08:24.150)Earlier you said it starts with a mindset. What mindset should people adopt to lean into improving their strategies here?David Kirkdorffer (08:46.292)At the highest level, LLMs and GEO replace the short keyword query box with a large window where users add lots of context. Through vectorization—turning language into math—the LLM finds little chunks of information, the “needles,” rather than presenting a haystack of links. It compares those chunks, validates them against other sources, and synthesizes an answer.We often don't know or care where the answer came from, as long as it's accurate. But that means the LLM isn't reading your whole page; it's reading segments. So this isn't just a technical SEO challenge—it's about the words themselves: how we phrase them, how we make them easy to understand, and how we avoid letting brand personality cloud clarity.Because of “chunking,” answers often come from two or three sentences—maybe 200–300 words—not entire pages. So we need to optimize those chunks.Kerry Curran, RBMA (13:06.506)Before we dive deeper into tactics, explain how these platforms differ from Google's traditional search engines and why that demands a different strategy.David Kirkdorffer (13:41.514)Think of GEO as standing on the shoulders of SEO. If your SEO is weak, the shoulders aren't strong. Some say, “This is just a new kind of SEO,” and there's truth in that. Others think, “We just need to do good marketing,” and that's also true. But with GEO, some shortcuts we've taken—like heavy JavaScript or hidden tab content—now have new impacts because LLMs don't execute JavaScript or click tabs.For example, if your page uses tabs for five benefits, the LLM sees only the first one; it can't click the others. It forces us to reevaluate design choices, because GEO cares about different things.Kerry Curran, RBMA (16:11.054)So SEO is shifting from technical crawlability to a content-first approach—almost back to the early days of SEO. When you talk about chunking content, best practices seem to be resurfacing. What should we consider when writing content now?David Kirkdorffer (17:34.914)The best practice is simply doing what we've always known: write clearly for the reader. LLMs struggle with poetic or highly stylized language; they understand literal, structured information. Our challenge is to provide that clarity without becoming too dry. In the future, LLMs may understand nuance better, but for now, literal clarity wins.Kerry Curran, RBMA (21:09.686)There's still a technical aspect—different from technical SEO a few years ago—like tagging. Why is that more important than ever?David Kirkdorffer (21:09.686)We have semantic tags—H1, H2, H3, etc.—but many treat them as visual elements. You might find an H6 above an H2 because it looks good, but that confuses the LLM. Ideally, one H1 states what the page is about, multiple H2s mark subtopics, H3s detail components, and so on. When that hierarchy is broken, the LLM can't map ideas correctly, and your content may be excluded from answers.Kerry Curran, RBMA (25:57.034)Old is new again: off-site SEO also matters. Why is consistency off-site so critical, and what should brands do?David Kirkdorffer (25:57.034)B2B marketers want their message on as many authoritative sites as possible. A small brand's site may have little traffic, so its signal is weak. Getting listed in directories or partner sites amplifies that signal. In the old days, “brand police” ensured consistent boilerplates—25-, 50-, 100-word descriptions—so customers weren't confused. LLMs work the same way: if they see the same wording consistently, they trust it. When every team tweaks the message, it creates variations that confuse the model, so consistency is key.Kerry Curran, RBMA (30:33.718)This has been super valuable. For listeners who know they need to start right away, what's the most important first step?David Kirkdorffer (30:59.392)First, learn how these systems work. You don't need deep technical knowledge, but understand the impact. If you're in a specific lane—SEO, content, web—still learn the bigger picture so your choices align with the new reality. Then triage: audit where you'll work first based on team size and resources.Gather the whole team—web, SEO, content, PR, demand gen—so everyone hears one story and understands how their actions affect each other. Agencies should know what they can and can't do and set expectations. After learning and auditing, remember this is ongoing, like SEO has always been.Finally, be present where your customers go. Different LLMs rely on different data sources—Reddit, Wikipedia, licensed content—and those arrangements change. Go where your customers already spend time.Kerry Curran, RBMA (36:06.339)Excellent. For folks who want to learn more or bring you in to help their team, how can they reach you?David Kirkdorffer (36:42.518)The best way is through LinkedIn. Search “David Kirkdorffer.” My email is firstname.lastname@gmail.com. I post about these topics and provide training classes—very hands-on and tactical, covering tabs, accordions, LLMS text, schema and chunkability, and more. Feel free to DM or email me.Kerry Curran, RBMA (37:52.238)Perfect. I'll include those links in the show notes. David, thank you so much for sharing your expertise with us today.David Kirkdorffer (38:05.046)Thank you, Kerry, and thank you to the audience. If you've made it this far, that's a compliment. I appreciate it and enjoyed the conversation.Kerry Curran, RBMA (38:15.050)Excellent—thanks!Huge thanks to David Kirkdorffer for joining me on the show. If your brand isn't showing up in AI-generated answers, this conversation is your roadmap to change that. From content structure to message consistency to offsite visibility, David laid out actionable ways to adapt your SEO strategy to this new era of AI-driven buyer behavior. If you found this valuable, share it with your team and hit subscribe so you don't miss the next episode.And for more strategic insights on revenue growth through marketing, head to revenuebasedmarketing.com or follow me, Kerry Curran, on LinkedIn today. Flat or slowing revenue? Let's fix that—fast.Revenue Boost: A Marketing Podcast delivers the proven plays, sharp insights, and “steal-this-today” tactics that high-growth teams swear by.Follow / Subscribe on Apple, Spotify, and YouTubeTap ⭐⭐⭐⭐⭐ if the insights move your metrics—every rating fuels more game-changing episodes

Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We're breaking down highly involved, complex research into plain language and takeaways any marketer can use.In this episode, Elena and Rob reveal the true cost of turning off advertising spend. They explore research across 365 US brands showing market share declines by 10% after one year, 20% after two years, and 30% after four years of going dark.Topics covered: [01:00] "When Brands Go Dark: A Replication and Extension"[02:00] Market share drops 10% after one year of going dark[04:00] Brand size and trajectory predict decline severity[05:00] Low frequency categories suffer most without advertising[06:00] Light buyers are first to forget your brand[07:00] Mental availability matters more than shelf availability  To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter.  Resources: Phua, P., Hartnett, N., Beal, V., Trinh, G., & Kennedy, R. (2023). When brands go dark: A replication and extension. Journal of Advertising Research, 63(2), 172–184. https://doi.org/10.2501/JAR-2023-009  Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts.  

Send us a textIn this episode of Imperfect Marketing, host Kendra Corman welcomes podcast producer and marketing strategist Dennis "DM" Meador to explore how attorneys—and really any professional—can use high-quality, niche podcasting to build authority, attract ideal clients, and scale trust in an AI-powered content world.Dennis shares his journey from a high-production lifestyle podcast to building the Legal Podcast Network, a turnkey system specifically for attorneys. Through candid lessons, big investments, and creative pivots, he developed a scalable approach to podcasting that helps professionals connect with the right audience—not just the largest one.We explore:The Power of Niche Podcasting for Authority BuildingWhy attorneys (and other experts) must think like media companies in today's digital landscapeHow production value became Dennis's unfair advantage—and what most people missWhy smaller, targeted podcast audiences often convert better than mass appealSystematizing Success with AI and Human ReviewThe principle of “AI then eyes”: how Dennis blends AI tools with human oversight for efficiency and qualityReal examples of using AI for planning, scripting, editing, and reporting—without losing authenticityHow his team handles cultural context, editing standards, and quality control across global teamsCreating Thought Leadership Content That Attracts the Right ClientsHelping clients identify their ideal client type (e.g., high-net-worth divorce vs. quickie divorces) and reverse-engineering content to matchHow question-based SEO and ChatGPT-fueled searches are reshaping legal marketing strategiesWhy specific, empathy-driven content (like “What happens to my lake house in a divorce?”) beats generic messaging every timeMarketing Lessons and AI RealismDennis's two biggest marketing lessons: (1) Learn what's coming, and (2) Give things timeThe importance of sticking to your scope—and knowing when to walk away from clients who demand more than they pay forWhy firms that understand where attention is going (video, podcasting, AI-driven platforms) will win long-termKey Takeaways for Marketers and CreatorsPodcasting isn't just a content tactic—it's strategic authority positioningAI doesn't replace marketers; it upgrades your department—if used intentionallyFocus on consistent, relevant, problem-solving content. That's what drives trust (and conversions)Whether you're a marketing pro, a podcast enthusiast, or an attorney wondering how to stand out, this episode gives you a front-row seat to the behind-the-scenes strategy of modern, high-impact podcasting.

#261 AI & Creativity | In this episode, Dave is joined by Mark Schaefer, marketing strategist, keynote speaker, and author of 11 books, including his latest, Audacious: How Humans Win in an AI Marketing World. Mark has spent decades studying the intersection of marketing, tech, and human behavior, and his ideas have helped reshape how B2B brands think about relevance, creativity, and differentiation in a noisy digital world.Dave and Mark cover:Why playing it safe is the biggest threat to B2B marketers in the AI eraHow to create marketing that actually connects by disrupting the story, the channel, or the storytellerReal examples of B2B brands ditching “best practices” and standing out with emotional, human-first marketingYou'll come away with a fresh perspective on how to stay relevant, creative, and impactful, especially as AI becomes a bigger part of your marketing stack.Timestamps(00:00) - – Intro (03:34) - – Why most marketing is boring (08:04) - – The danger of “best practices” (12:04) - – Why AI is amplifying bad marketing (15:34) - – The rise of raw, lo-fi, human content (18:34) - – What AI can't replicate: shared experiences (22:04) - – Fear, risk, and the big brand trap (25:34) - – Using AI to enhance, not replace, creativity (31:50) - – The real framework behind Audacious (34:50) - – B2B examples that break the mold (40:20) - – Why now is the time to stand out (44:50) - – Making bold marketing happen inside your org (49:20) - – Liquid Death, Nutter Butter, and brand disruption (53:50) - – B2B doesn't mean boring (57:50) - – The one question every marketer should ask Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***Today's episode is brought to you by Zuddl.We're halfway through 2025, and one thing's clear: events continue to be one of the highest performing marketing channels. Niche meetups, conferences, curated dinners, networking - you name it. Everyone's leaning in.Events are a core part of our playbook this year at Exit Five. So far, we've hosted two virtual sessions each month, one large virtual event, one in-person meetup, and we're deep in the weeds planning our Drive conference coming back to Vermont this September.Zuddl helps us run a smarter event strategy - from driving registrations, managing invites, automating comms, reminders, analytics, tracking. Their Salesforce integration also makes it simple to report on pipeline and revenue from events without pulling in ops.On top of that, the differentiator with Zuddl is how their team is insanely good at supporting us. They always go above and beyond for us - and that's how we've been able to keep the momentum going with 12+ events already this year, with plenty more to come.If events are part of your marketing strategy, you need to look at Zuddl to see how companies like Zillow, CrowdStrike, and Iterable are using the top event platform for Business events in 2025. Head over to zuddl.com/exitfive to learn more. 

Marc Binkley and Vassilis Douros discuss their insights from their recent episode featuring Dale Harrison, Zombie Metrics: Don't Fall for Misleading Data. They explore the concept of 'zombie metrics' in marketing, the outdated funnel model, and the importance of intent data. The discussion highlights the importance of data literacy among marketers and the significance of marketing effectiveness principles in driving business results. Our hosts reflect on the evolving landscape of marketing and the necessity of adapting to new insights and methodologies.Follow our updates here: ⁠⁠https://www.linkedin.com/company/sleeping-barber/⁠⁠https://www.sleepingbarber.caGet in touch with our hosts:Marc Binkley: ⁠⁠https://www.linkedin.com/in/marcbinkley/Vassilis Douros: ⁠⁠https://www.linkedin.com/in/vassilisdouros/⁠TakeawaysZombie metrics can mislead marketers.The traditional funnel model is no longer effective.Intent data should be used holistically, not just for conversions.Data literacy is crucial for interpreting marketing metrics.Marketers must validate their metrics to ensure accuracy.Curiosity about data sources enhances understanding.Marketing effectiveness principles are essential for real results.Dale Harrison's insights provide valuable perspectives.The consumer journey is more compressed than ever.Being open to being wrong fosters growth in marketing.Chapters00:00 - Introduction and Context Setting01:07 - Exploring Zombie Metrics04:16 - The Outdated Funnel Model08:51 - Intent Data and Its Implications13:29 - Marketing Effectiveness Principles

Andy Crestodina is the co-founder and Chief Marketing Officer of Orbit Media Studios and a leading authority on digital marketing, content strategy, and SEO. With two decades of hands-on experience and author of Content Chemistry, Andy joins John Jantsch to explore how AI is transforming content creation, analytics, and marketing strategy. They dive deep into using AI for genuine performance gains, not just efficiency, and share practical insights to help marketers stay ahead. Tune in to discover how to leverage AI without sacrificing quality — and why building real human connections still matters most. Today we discussed: 00:00 Opening 00:09 Introducing Andy Crestonida 01:03 What is AI's Impact on Marketers in 2025 03:26 Making More Time for Relationships 04:59 The State of AI in UX 08:29 AI's Impact on Content Creation 10:09 Is Keyword Ranking Important in 2025? 11:14 There's More to Content Than Search 14:00 Important Metrics for Insightful Data 15:54 How AI Can Help with Analyzing Metrics 17:36 Tuning out Noise 18:46 How AI Can Help with Leads Rate, Review, & Follow If you liked this episode, please rate and review the show. Let us know what you loved most about the episode. Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today!

It's time to talk about customer and market segmentation - no math needed. For now, at least. What exactly is the MAP framework? Tamara breaks it down. It stands for measure volume, analyze performance, and prioritize potential, so you can determine who your highest-potential customers are. It helps you focus your marketing tactics and shape your roadmaps.  But what does measuring volume even mean? Daniel reveals that a lot of Marketers have an idea of what their ideal customer is, but the customers who are sharing the best signals may be completely different.  Plus, Tamara gives a real-life example about an AI-powered project and how she and her team determined whether their customers were valuable in the long run.  If you're a Marketer who wants to know more about MAP and segmentation, this is the episode for you…And it's only 13 minutes long. ⌛ Follow Tamara: LinkedIn: https://www.linkedin.com/in/tamaragrominsky/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Matt Graham talks AI and food and flavor trends on the latest episode of the Marketer's Brief Podcast

In this episode, we're talking about the real struggle of trying to grow your business while juggling social media, emails, ads, and content creation. You didn't start your business to become a full-time marketer—but marketing is essential if you want more customers and consistent income.

If you've ever felt burned after investing in a coach, a course, or a business program—and now you're questioning your ability to trust yourself again—this episode is for you. I'm unpacking what I call investment trauma: that nervous system reaction that flares up when it's time to make another decision—but you're still carrying the weight of regret, confusion, or shame from past purchases. In this episode of More Than Mindset, I'll show you how to move from victim mode to empowerment, so you can stop second-guessing and start asking better questions—ones that get you clear answers and better outcomes. Tune in to learn: 1️⃣ The 3 non-negotiable questions to ask before hiring a coach or buying a program 2️⃣ Why expensive doesn't always mean qualified (and how to tell the difference) 3️⃣ How to rebuild trust with yourself after a bad investment 4️⃣ What your shame around “asking questions” is really about 5️⃣ How to choose the right support for your specific needs and capacity Whether you're looking for a relationship coach, a business mentor, or a personal growth program—this episode will give you the tools to choose with confidence, clarity, and power.

Why do some brands stay beloved for decades while others fade away? In this episode of StrategyCast, you'll pick up timeless marketing imperatives, learn how to build lasting relevance, and find out why bold, consistent strategy is your brand's secret weapon!And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, and a whole lot more. Visit https://strategycast.com/ for more details.==Let's Break It Down==04:46 "Emphasizing Brand Growth Fundamentals"09:55 "Understanding Brand Value and Assets"14:04 Transformational Demand Space Strategy16:18 "Consistency Unlocks Growth Opportunities"18:14 "Innovation vs. Market Longevity"24:00 Storytelling, Strategy, and Effective Communication26:48 Bravery: Essential for Breaking Sameness28:49 Marketing Strategy and Engagement Tools31:24 "KitKat's Cultural Fluency Success"34:35 Relevance vs. Resonance: KitKat's Impact40:18 Embracing Authenticity in Leadership==Where You Can Find Us==Website: https://strategycast.com/Instagram: https://www.instagram.com/strategy_cast/Facebook: https://www.facebook.com/strategycast==Leave a Review==Hey there, StrategyCast fans!If you've found our tips and tricks on marketing strategies helpful in growing your business, we'd be thrilled if you could take a moment to leave us a review on Apple Podcasts. Your feedback not only supports us but also helps others discover how they can elevate their business game!

Sponsorships aren't just about slapping your logo on something anymore. If you want to make an impact, you need to think bigger, bolder—and know when to step into the driver's seat.That's the appeal of F1 sponsorships, where precision meets pageantry, and brand integration is as strategic as the race itself. In this episode, we tap into that high-speed energy with the help of our special guest, Ondar Tarlow, marketing consultant for action sports. Together, we explore what B2B marketers can learn from global sponsorships, smart storytelling, and knowing when to go all in—and when to walk away.About our guest, Ondar TarlowOndar Tarlow has over 20 years of experience in marketing and branding. He's known for engaging audiences through data-driven insights and witty, creative storytelling to achieve results. He has been leveraging AI to boost campaign performance results by 5x with propensity models and cutting production time by 75% using Generative AI tools like ChatGPT and Adobe Firefly, all while upholding IP standards.As Chief Marketing Officer at Kinecta Federal Credit Union and Pacific Premier Bank, he spearheaded award-winning campaigns that resulted in over $1.7 billion in product volume and tens of thousands of new customers. These successes earned him industry recognition, including Diamond Awards for brand awareness and a Top 100 Marketer award.Currently, Ondar serves as a marketing consultant for motorsports, financial, and lifestyle brands, partnering with organizations like Fast Lane Drive. His passion for motorsports, including attending 11 Formula 1 races worldwide, inspires his focus on high-performance teamwork and precision. Ondar's sponsorship expertise - demonstrated through collaborations with the LA Chargers, LA Galaxy, Anaheim Ducks, Luft 10 (Porsche), and BeachLife Music Festival - highlights his ability to connect brands with their ideal target audiences. Ondar holds a BA in Psychology from California State University, Northridge, and has earned digital marketing certifications from UCLA and trained with the American Red Cross in Crisis Communications and Media Relations. Ondar is also dedicated to community development, serving on the board of Junior Achievement, which provides youth with financial education and career readiness tools.What B2B Companies Can Learn From F1 Sponsorships:Don't just show up—integrate. It's not enough to slap your logo on something and call it a day. True brand partnerships go deeper. “Really any company that can afford it, can get a logo. But when you're doing a true brand integration like Oracle has done with Red Bull, that's really where things can pay off.” The ROI comes from relevance, not just visibility. Think about how your product can become part of the story.No plan, no payoff. As Ondar puts it: “Plan, plan. plan. And then data, data, and data.” B2B marketers must tie sponsorships to broader company strategy from the very beginning. That means aligning with your CEO and CFO, knowing what problem you're trying to solve, and figuring out how to measure impact—before you sign the dotted line.Go niche to go big. F1's PacSun collaboration proves you don't have to outspend Rolex to make an impact. You just need the right story. “They really thought about it... and what they've been able to create is an interest in F1 from this demographic.” By focusing on Gen Alpha and teenage girls, PacSun built a new fanbase and drove fashion sales—without buying trackside banners. In B2B, the same principle applies: niche audiences, well-served, can generate outsized returns.Quotes*“You have to test. There's going to be periods of time where you're gonna do something new, and you can't be afraid to fail…When you're finding out something that's working, then you need to double down and you need to take the risks. You need to take those risks and move forward with them. Things that aren't working, don't marry yourself to them. Figure out what you need to tweak and then continue to test. Marketing is not an exact science.”*“ Plan, plan, plan, and then data, data, and data. So first off, the plan is you have to make sure you're aware of what the strategy is of the company that you're with. And if you're a CMO, you're obviously responsible for the marketing strategy, and you should have a seat at the table as part of developing the strategy as far as the company, in a whole. So that's first off, and then understanding exactly what the challenge is, and then how are you going to be able to come up with a solution based on the decisions that you're making based on brand integration. And then from there is what data can you capture and how can you utilize that data so that you can drive metrics and those reporting metrics to show exactly what the benefit is of the partnership is that you're involved with.”*“ Brands can really leverage [figuring] out what the storyline is. To get the human aspect to it. And I think that that is a great opportunity for brands to look at is that if they're gonna invest in a driver or they're gonna invest in a team is what personalities are making up that team there.”Time Stamps[0:55] Meet Ondar Tarlow, marketing consultant for action sports. [01:07] Why F1 Sponsorships?[02:59] Ondar's Background[04:50] The Rise of F1 in the US[06:34] Understanding F1 Sponsorships[11:28] ROI on F1 Sponsorships[15:03] Drive to Survive: Impact on F1[18:08] Anatomy of an F1 Sponsorship Deal[24:47] The High Stakes of F1 Sponsorships[28:25] The Appeal of F1 Events[29:32] Strategic Brand Integration in F1 Sponsorships[36:34] The Importance of Planning and Data in Sponsorships[40:53] Leveraging F1 Storylines for Brand Success[45:06] Final Thoughts and TakeawaysLinksConnect with Ondar on LinkedInAbout Remarkable!Remarkable! is created by the team at Caspian Studios, the premier B2B Podcast-as-a-Service company. Caspian creates both nonfiction and fiction series for B2B companies. If you want a fiction series check out our new offering - The Business Thriller - Hollywood style storytelling for B2B. Learn more at CaspianStudios.com. In today's episode, you heard from Ian Faison (CEO of Caspian Studios) and Meredith Gooderham (Head of Production). Remarkable was produced this week by Jess Avellino, mixed by Scott Goodrich, and our theme song is “Solomon” by FALAK. Create something remarkable. Rise above the noise.

This episode features an interview with Putney Cloos, CMO at Bombora, a B2B data pioneer that connects the B2B ecosystem in a one-of-a-kind Data Co-op of leading publishers, brand websites, and premium data providers.Putney dives into the criticality of intent data in budding your go-to-market motions, the importance of measuring ROI across a long sales cycles and playing the long game in PR.  Key Takeaways:While we all need to be rethinking search and paying attention to how the world is changing, we shouldn't abandon traditional search entirely, or too quickly. It still has a significant role. While some see PR as an old-school tactic, it's a very high return tactic. Marketers should leverage the fact that journalists are under pressure to find stories and should be reaching out before there is a deadline to they are top of mind. An AI thought-partner doesn't care when you throw out the entire brainstorm or trash an hour of work, making AI a great thought partner. Quote:“One thing that we're all struggling with, or thinking about at least, is traditional search. I think we all need to learn and think about, how does the world change? But the reality is in aggregate, traditional search still plays a pretty significant role. We're not going to throw the baby out with the bath water. We have to think about how we position ourselves as the world changes, but continue to do sort of old school investment and test and learn in the traditional search channels.”Episode Timestamps: *(04:16) The Trust Tree: Selling to publishers *(19:43) The Playbook: Invest in high quality intent data *(41:36) The Dust Up: Conflict during the interview process*(45:06) Quick Hits: Putney's quick hits Sponsor:Pipeline Visionaries is brought to you by Qualified.com. Qualified helps you turn your website into a pipeline generation machine with PipelineAI. Engage and convert your most valuable website visitors with live chat, chatbots, meeting scheduling, intent data, and Piper, your AI SDR. Visit Qualified.com to learn more.Links: Connect with Ian on LinkedInConnect with Putney on LinkedInLearn more about BomboraLearn more about Caspian Studios

AI agents heavily rely on structured data like pricing and star ratings while largely ignoring flashy visuals or banners. Traditional SEO strategies may actually harm your chances of being recommended by AI systems.This week, Elena and Rob are joined by Jonathan Elfreich, Head AI Architect at Misfits and Machines, to explore how AI is changing marketing. From SEO to GEO optimization to AI-driven TV advertising, learn what marketers need to know about preparing for a world where machines make purchasing decisions.Topics covered: [04:00] How AI differs from automation and learns from data [09:00] Why traditional SEO strategies harm AI citation results [14:00] Building brand memories in AI systems like ChatGPT [18:00] How well-known brands have advantages in AI recommendations [21:00] Short-term changes happening in TV advertising with AI [24:00] Long-term vision for personalized, generated TV content [28:00] The importance of targeting and mass customization  To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter. Resources:  2025 AdExchanger Article: https://www.adexchanger.com/data-driven-thinking/marketing-to-machines-a-new-performance-strategy-in-the-age-of-ai-agents/ Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts. 

In this episode, Sandra Dajic, Head of Marketing at Chatbase, dives deep into the world of "vibe marketing"—a movement at the intersection of growth, automation, and AI tooling. She shares how she's building AI-powered workflows to supercharge her marketing efforts, from automated ad competitor dashboards to visual content generation using GPT-4. With a background in both VC-backed and bootstrapped startups, Sandra outlines practical strategies for creating a marketing engine that feels like a team of 100—run by just one person.Timestamps: 00:00 - Introduction: The 100x marketer and automation trend 01:40 - Sandra's AI-powered marketing workflows 04:45 - Automating ad analysis with Lovable, Make.com, and GPT 09:12 - Why “vibe marketing” matters now 13:20 - How to scale marketing without engineering resources 16:45 - Building "AI Ninja": Sandra's personalized marketing agent 21:05 - Using AI to streamline press, partnerships, and outreach 27:50 - How Sandra accelerated visual design workflows using GPT-4 31:00 - The power of personal brand and founder-driven marketing 34:15 - Sandra's experiments with LinkedIn growth strategies 39:22 - Automating content and measuring marketing effectivenessKey Points:Vibe marketing = combining growth strategy with AI automationSandra built a custom dashboard to track and analyze ad creatives across platformsTools used: Lovable for browser agents, Make.com for workflows, GPT-4 for automationAI agents streamline repetitive marketing tasks: outreach, content, visuals, competitor trackingEmphasis on storytelling, personal brand, and focusing on one validated channel at a timeSandra shares tactical tips for LinkedIn growth and content structuringAI enables solo marketers to match output of large teams, affordably and fastNotable Quotes:“I want to automate everything that I don't love doing. My job is to tell the story of the product.” – Sandra Dajic “If you define your workflow, AI can scope the rest. That's the vibe marketing unlock.” – Host “Personal brand is your biggest asset as a founder—it's the one thing that sticks.” – Sandra DajicGuest Links: • X: @takotreba • LinkedIn: Sandra Dajic

In this solo episode of The Fractional CMO Show, Casey Stanton confronts a harsh truth: being a great marketer isn't enough. If you're wondering why you're not getting clients as a fractional CMO—even though you're highly skilled—this episode is the wake-up call you need. Casey unpacks why talent doesn't always translate to traction, how giving away strategy is costing you money, and why volume, niche depth, and positioning are everything. He also lays out how to shed desperation, own your value, and charge premium rates that reflect the problems you solve—not just the tasks you complete. This episode is your tactical reset if you're ready to be seen as a true marketing leader (not just another hired hand).   Key Topics Covered: -Why great marketers still struggle to get clients (and what to do instead) -The #1 reason you're not winning fractional CMO deals: low volume -How to talk to strangers and turn outreach into opportunity -The danger of giving away too much strategy during sales calls -Why desperation energy is sabotaging your close rate -How to charge based on the value of the problem you solve -The importance of becoming “the best” in your niche -How AI and cheap labor are reshaping what clients value -What it really means to be a leader clients want to follow -How to stop chasing scraps and start dominating your category

In this episode, Dale Harrison discusses the concept of 'zombie metrics' and their misleading nature in marketing. He emphasizes the importance of data literacy for marketers to gain credibility and make informed decisions. The conversation critiques the traditional funnel model, suggesting it is outdated and does not accurately represent the marketing process. Dale proposes a new way of thinking about marketing metrics, focusing on the impact of brand marketing and the often unreliable nature of intent data. Enjoy the show!Our guest:Dale HarrisonConsultant - Inforda Life Sciences Serviceshttps://www.linkedin.com/in/dalewharrison/Follow our updates here: ⁠⁠https://www.linkedin.com/company/sleeping-barber/⁠⁠https://www.sleepingbarber.caGet in touch with our hosts:Marc Binkley: ⁠⁠https://www.linkedin.com/in/marcbinkley/Vassilis Douros: ⁠⁠https://www.linkedin.com/in/vassilisdouros/⁠Chapters00:00 - Introduction02:12 - Understanding Zombie Metrics10:28 - The Importance of Data Literacy in Marketing12:21 - The Role of Financial Metrics in Marketing22:04 - The Funnel vs. Gumball Machine Model in Marketing26:41 - The Evolution of Sales Tactics29:21 - Understanding Marketing Models and Buyer Behaviour30:22 - The Role of Memory in Marketing32:36 - Measuring Marketing Effectiveness35:29 - The Impact of Brand Marketing37:51 - The Misconception of Intent in Marketing45:12 - The Limitations of Intent DataTakeawaysZombie metrics can mislead marketers and decision-makers.Data literacy is essential for credibility in marketing.The traditional funnel model is outdated and oversimplified.Marketing should focus on altering future buyer behaviour.Brand marketing has a lasting impact on consumer memory.Intent data is often unreliable and can lead to false assumptions.Marketers need to evaluate the metrics they use critically.Understanding contribution margin is crucial for marketing effectiveness.Effective marketing requires a balance of performance and brand strategies.The cost of acquiring customers is often exaggerated in marketing discussions.

In ecommerce marketing today, acquisition costs are rising, tariffs are up, and growth is harder to come by, which means DTC brands are under pressure to do more with leaner teams. That got us thinking about where are marketers - and our teams - wasting time, and how can we work more efficiently without sacrificing performance?In this episode, we break down the marketing workflows, habits, and internal processes that slow teams down and drain resources, from spending too long refining content that should've shipped, to full landing page redesigns, creative testing that never scales, and attribution deep dives that don't lead to action.We also talk about how to run a lean marketing team without losing output, where DTC marketers tend to overcomplicate, and how to better prioritize what actually drives performance, and much more.If you have a question for the MOperators Hotline, click the link to be in with a chance of it being discussed on the show: https://forms.gle/1W7nKoNK5Zakm1Xv600:00 Kickoff and Prime Day Preparations02:53 Marketing Strategies for Major Sales Events05:45 Driving Traffic to Amazon: Strategies and Insights09:07 The Importance of Attribution Links11:54 Exploring Paid Traffic for Amazon14:52 Wasting Time in E-commerce: Identifying Inefficiencies17:54 The Balance of Ad Volume and Quality21:11 Learning from Product Launches: Successes and Failures23:46 The Role of Plain Text Emails in Retention27:13 Leveraging Existing Products for New Launches41:49 Wasting Time and High Leverage Attachments48:29 Customer Service Tools and Efficiency57:01 Evaluating SEO and Affiliate Marketing01:01:08 Setting Clear Goals for Marketing Functions01:04:32 Retail as a Growth Channel01:10:40 Operationalizing Marketing Insights01:18:49 The Interconnectedness of Digital and Retail RevenuePowered by:Motion.⁠⁠⁠https://motionapp.com/pricing?utm_source=marketing-operators-podcast&utm_medium=paidsponsor&utm_campaign=march-2024-ad-reads⁠⁠⁠https://motionapp.com/creative-trendsPrescient AI.⁠⁠⁠https://www.prescientai.com/operatorsRichpanel.⁠⁠⁠https://www.richpanel.com/?utm_source=MO&utm_medium=podcast&utm_campaign=ytdescAftersell.https://www.aftersell.com/operatorsRivo.https://www.rivo.io/operatorsSubscribe to the 9 Operators Podcast here:https://www.youtube.com/@Operators9Subscribe to the Finance Operators Podcast here: https://www.youtube.com/@FinanceOperatorsFOPSSign up to the 9 Operators newsletter here: https://9operators.com/

Marketers throw testimonials on their sites like seasoning—but most are bland and forgettable. Jay Schwedelson and Daniel Murray are back in the bathroom (not literally, we hope) to explain why one great, specific testimonial beats a wall of fluff. They also dig into smarter ways to use logos, how to tailor social proof by tier, and why your customer's phone camera might be your best marketing tool.Best Moments:(00:45) The go-to excuse everyone secretly uses to escape bad meetings(02:10) Why social proof isn't optional anymore—it's table stakes(03:12) Generic testimonials kill conversions, but numbers make people act(04:38) A lo-fi customer video trumps a polished quote every time(05:32) Don't slap the same logos on every page—match them to your audience(06:30) Even attendee logos can drive event registrations if you use them rightFollow Daniel's show The Marketing Millennials and drop him a note on LinkedIn about what topics you want covered next.====================Check out our 100% FREE + VIRTUAL EVENTS! ->Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!Register here: www.GuruConference.com====================Check out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/====================MASSIVE thank you to our Sponsor, Marigold!!Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).Claim your offer now at jayschwedelson.com/emma