Podcasts about marketers

Do you remember when Kate and I shared allllll sorts of jobs you can do with a background in copywriting? (I totally get if you don't remember, but you can catch that podcast episode right here.) Thanks to CCA student Alba, we've got another one to add to that list: product marketer. On today's episode of the Build Your Copywriting Business podcast, Alba was generous enough to join us from Spain (where, spoiler, she's from and now a homeowner!). She is sharing the full story that led her from working 60 hour weeks teaching in the UK to becoming a copywriter and, ultimately, landing a product marketing role that allows her to work from her home in Spain. Alba's journey is the perfect reminder that you never know where your career will take you. But if you're open to the possibilities, copywriting can take you places you may not even realize are options.  I can't wait for you to hear all of Alba's wisdom (and how one of her first copy clients was the World Health Organization—how cool is that?!).  ------------------ Mentioned in the Episode How Do I Know If I'm Ready to Pitch Copywriting Clients?How to Fast Track Your Copywriting Career SuccessEp. 203: Secrets to Smooth Copywriting Client Relations Related Links Ep. 59: Buying a New Home with Copywriting Income – Shannon's Story --------------- Get Free Copywriting Training here

Corey is an author and founder of Digital Marketing Success Plan™ and the President/CEO of VOLTAGE digital agency. He has spent 20 years working in strategic and leadership roles focused on growing national and local client brands with award-winning, ROI-generating digital strategies. His industry leadership, client success, and community-focused work made him the recipient of the KCDMA 2019 Marketer of the Year award.In addition to leading VOLTAGE, he has served as an officer on the global trade association board. He also previously led a local initiative in Kansas City, founding the KC Search Marketing Conference, and prior to that, co-hosted a local marketing and tech radio show.He is currently a contributor to Search Engine Journal, Search Engine Land, and Forbes, among other publications. He speaks throughout North America on SEO and digital marketing topics, including at SMX and Digital Summit events.Corey has created the START Planning process featured in his new Amazon best-seller book, the Digital Marketing Success Plan, which you can find at thedmsp.com.Connect with Corey here: https://www.linkedin.com/in/coreymorris/https://www.facebook.com/digital.coreymorrisDon't forget to register for my FREE LinkedIn 101 workshop on June 9th from 12-1:30 pm EST here: https://networkacademy.kartra.com/page/LinkedIn101

Grief. Growth. Grit. Abby Combs shares the raw and real behind-the-scenes story of building her business after devastating loss, discovering purpose in unexpected places, and finding her identity beyond the carpool lane. As the founder of E-Studios, she helps health and wellness brands master email marketing, but her story is about so much more than business. It's about self-trust, boundaries, and what it really means to be confident. This is a must-listen for any woman who's ever wondered if she's doing enough, or if she's allowed to want more.

This episode features an interview with Avi Bhagtani, CMO at Digitate, a company that leverages machine learning and AI to intelligently manage IT and business operations.Avi discusses their success with regional, curated events and how they are investing in AI experiments. He also shares insights into how they are leveraging AI to optimize the website. Key Takeaways:Many successful events are curated, smaller and regional. Marketers who can meet their customer expectations and create networking opportunities with peers will pull ahead. The world of the traditional funnel is gone. The buyer journey is much more user dependent. Buyers have more agency and the journey has become very fast. The speed that generative AI can move when it comes to updating the website and launching ABM campaigns is already astonishing, and will only get better. Marketers should be leveraging these tools to move faster. Quote: “In the last one year, we have experimented with at least 12 to 15 new tools, either for finding our prospects or distilling our signals or increasing productivity with AI, right? Some of them have worked. Some of them have failed miserably, just the nature of the business today. But fortunately, we are doing this going in all eyes wide open, right? We know that some of these things are just gonna work. Some of these things have, you know, they have a little bit of a longer runway that they need to give you the results you want. Some of these just don't work, right? So that's where the majority of the investments are focused on today.”Episode Timestamps: *(03:07) The Trust Tree: Finding every avenue to intercept prospects*(09:06) The Playbook: Consistency of messaging over time*(31:31) The Dust Up: Answer what marketing will do for other functions*(33:48) Quick Hits: Avi quick hitsSponsor:Pipeline Visionaries is brought to you by Qualified.com. Qualified helps you turn your website into a pipeline generation machine with PipelineAI. Engage and convert your most valuable website visitors with live chat, chatbots, meeting scheduling, intent data, and Piper, your AI SDR. Visit Qualified.com to learn more.Links:Connect with Ian on LinkedInConnect with Avi Bhagtani on LinkedInLearn more about DigitateLearn more about Caspian Studios

Episode #149. Today's topic is an area of personal understanding, enabling you to take the reins of your career so that it's happening for you, not to you. We're discussing purpose driven careers, packed with advice for how to make choices that enable you to be successful and fulfilled in your career and life as a whole. Joining Abby is her guest and experienced marketing leader, Megan Harrison. Having worked on many iconic brands such as Huggies, Durex, Warburtons and Carex, Megan's is now CMO at Grocery Aid, a charity with a long history of helping grocery workers through tough times, providing financial, emotional and practical support. In this episode, Megan shares her definition of a purpose driven career, the choices she's made in her personal career journey and why, and the questions to ask yourself when choosing your next role. Plus, her career highs and lows and advice for marketers of tomorrow. 00:00:00 Welcome and Introduction to Brand Purpose 00:03:41 Definition of Purpose 00:04:40 Megan's Personal Journey to Identify Purpose 00:05:54 Career Choices and Purpose Alignment 00:09:13 Career Transitions 00:12:25 Advice for Early Career Professionals 00:15:40 Looking For Your Next Role 00:20:13 Red Flags 00:23:07 Connection to Brand Challenges 00:25:05 Cultural Values in Organisations 00:27:14 Career Highs and Lows 00:30:57 Advice for Future Marketers Host: Abigail Dixon FCIM/ICF | LinkedInGuest: Megan Harrison FCIM | LinkedIn The Whole Marketer podcast is here to support and empower the people behind brands and businesses with the latest technical tools, soft and leadership skills and personal understanding for a fulfilling marketing career and life as a whole. For more info go to www.thewholemarketer.com

In dieser Folge von Hot Seats and Cold Brews sprechen wir mit Julian Schiemann von Deutsche Dienstrad über ein Thema, das mehr Herz hat, als man denkt: Dienstradleasing. Warum ist das eigentlich ein so emotionales Produkt, obwohl es oft rein geschäftlich klingt? Julian nimmt uns mit in seine Welt – vom leidenschaftlichen Mountainbiker bis hin zum Marketer und Innovator in einem B2B-Unternehmen, der trotzdem gezielt Endkunden anspricht und erklärt warum jeder ein Rad Verdient! Wir erfahren, was das Mountainbiken für ihn persönlich bedeutet, wie seine Leidenschaft seine Arbeit prägt und warum gerade die Verbindung von Freiheit, Natur und Mobilität das Dienstrad so besonders macht. Ob du selbst über ein Dienstrad nachdenkst oder einfach eine gute Story aus der Bike-Welt hören willst – diese Episode ist für dich!

In dieser Episode von SEOPRESSO Podcast spricht Björn Darko mit Chantal Sebrantke, auch bekannt als die Marketing-Fee, über die Verbindung zwischen Psychologie und Marketing. Chantal teilt ihre Erfahrungen aus der Welt des Visual Merchandising und wie diese Erkenntnisse in das Online-Marketing und SEO integriert werden können. Sie diskutieren die Bedeutung von Suchintention, Keyword-Recherche und Zielgruppenanalyse, um effektive Marketingstrategien zu entwickeln. Zudem gibt Chantal Einblicke in ihre persönliche Reise zur Selbstständigkeit und die Aha-Momente, die sie auf diesem Weg hatte. In diesem Gespräch diskutieren Chantal und Björn die Bedeutung von Keyword-Recherche im Marketing, die Strategien für Online-Gestaltung und User Intent, sowie die Rolle von Markenbildung im digitalen Zeitalter. Sie beleuchten die Herausforderungen und Chancen, die sich durch die digitale Transformation ergeben, und betonen die Wichtigkeit von Sichtbarkeit und Emotionen im Marketing. Zudem geben sie wertvolle Einblicke in die notwendigen Skills für angehende Marketer und die Bedeutung der Customer Journey.takeawaysPsychologie ist der Schlüssel im Marketing.Der Goldene Schnitt ist überall in der Natur.Suchintention ist entscheidend für den Content.Keyword-Recherche steht und fällt mit dem Erfolg.Visual Merchandising hat viel mit Online-Marketing zu tun.Emotionen triggern ist wichtig für die Conversion.Die Biosstruktur-Analyse hilft bei der Zielgruppenansprache.Farbpsychologie beeinflusst die Wahrnehmung.Aha-Momente sind entscheidend für die Selbstständigkeit.Die richtige Ansprache führt zu höheren Conversions. Keyword-Recherche ist entscheidend für den Erfolg im Marketing.User Intent sollte bei der Gestaltung von Online-Inhalten berücksichtigt werden.Markenbildung wird im digitalen Zeitalter immer wichtiger.Sichtbarkeit auf verschiedenen Plattformen ist entscheidend für den Erfolg.Emotionen spielen eine große Rolle im Gedächtnis der Konsumenten.Die Customer Journey muss strategisch betrachtet werden.SEO bleibt ein zentraler Bestandteil des Online-Marketings.Langfristige Strategien sind wichtiger als kurzfristige Erfolge.Die digitale Transformation erfordert Anpassungen in der Marketingstrategie.Marketer müssen sich ständig weiterbilden und anpassen.Chapters00:00 Einführung in die Welt des Marketings02:49 Psychologie im Marketing und ihre Bedeutung06:00 Der Goldene Schnitt und seine Anwendung im Marketing08:55 Suchintention und Keyword-Recherche im SEO11:52 Personas und Zielgruppenanalyse im Marketing14:59 Der Weg zur Selbstständigkeit und Aha-Momente17:29 Keyword-Recherche und ihre Bedeutung20:20 Strategien für Online-Gestaltung und User Intent23:23 Die Rolle von Markenbildung im digitalen Zeitalter27:05 Die Zukunft des Marketings und Sichtbarkeit30:17 Wichtige Skills für angehende Marketer34:00 Emotionen und Gedächtnis im Marketing

A new book makes the compelling case that most social media feeds are now filled with content that's been created using the same marketing tactics as cults do.

A new book makes the compelling case that most social media feeds are now filled with content that's been created using the same marketing tactics as cults do. This is an EXTENDED CUT of the interview.

QR codes have evolved from niche tech to essential business tools, offering cost-effective ways to connect physical and digital experiences. From contactless menus to interactive marketing, businesses are leveraging these scannable codes to streamline operations and enhance customer engagement. Read more at https://muncheye.com/qroq-qr-platform Muncheye.com City: Wanchai Address: Website: http://letsgolook.at/nextclient

This is the Kalungi Group Podcast series "Your Power Echoes" brought to you by Julie Syl Kalungi of Liverpool Northwest UK. In today's episode, we talk about: "the single most important steps I have learnt and implemented along my entrepreneurial journey, that will Help You Make More Money too as a Social retailer or Direct seller." Visit the Kalungigroup.com Portal for more details. The Single Most Important Steps You Need to Know About Inviting Prospects: They can be learnt and done. You don't need a degree in rocket science to learn and implement them. YET, you do need a huge dose of Self-Discipline and Self-responsibility to build a New Habit and stick with it. If this transmission activated something in you, the portal's open. My offers aren't ‘offers' — they're timeline doors. Choose one Here. 

Google's AI Mode in search, to put it bluntly, sucks. At least it does if your job is to drive traffic and revenue for your business. We all know that… The post Google Closes the Gate on Marketers (Thinks Out Loud) appeared first on Tim Peter & Associates.

In this episode of The SaaS CFO Podcast, we welcome Yana Lapitskaya, the CEO and co-founder of YAI, an innovative platform designed to enhance the quality of AI-generated marketing content. With over 15 years in marketing and a successful agency exit under her belt, Yana shares her journey from agency founder to SaaS startup leader, and how her hands-on experience shaped her vision for YAI. Yana discusses the challenges marketers face with AI-produced content and explains how YAI's tools improve brand voice, clarity, SEO, and prepare businesses for the changing landscape of AI-enabled search. She also offers a behind-the-scenes look at building her team, refining the product, and developing go-to-market strategies that resonate with both agencies and enterprise brands. Tune in to hear valuable lessons on early-stage SaaS fundraising, product activation metrics, and the drive it takes to launch and grow a tech company. Whether you're a marketer, founder, or SaaS enthusiast, this episode is packed with actionable insights and inspiration from a leader at the forefront of marketing technology. Show Notes: 00:00 Marketing Expert in Tech Innovation 05:48 "Multi-Brand Marketing Efficiency" 09:46 Dual Approach Market Strategy 11:58 "Challenges of Bootstrapping and Scaling" 16:07 Key Metric: Activation Rate 17:31 Startup Focus: User Value & AI Integration Links: SaaS Fundraising Stories: https://www.thesaasnews.com/news/yai-secures-250-000-in-seis-funding Yana Lapitskaya's LinkedIn: https://www.linkedin.com/in/yanalapitskaya/ YAi's LinkedIn: https://www.linkedin.com/company/yai-digital/ YAi's Website: https://yai.digital/ To learn more about Ben check out the links below: Subscribe to Ben's daily metrics newsletter: https://saasmetricsschool.beehiiv.com/subscribe Subscribe to Ben's SaaS newsletter: https://mailchi.mp/df1db6bf8bca/the-saas-cfo-sign-up-landing-page SaaS Metrics courses here: https://www.thesaasacademy.com/ Join Ben's SaaS community here: https://www.thesaasacademy.com/offers/ivNjwYDx/checkout Follow Ben on LinkedIn: https://www.linkedin.com/in/benrmurray

In this episode, we were pumped to welcome ConRoy Smith! An absolute multi-hyphenate, he's a multi-talented actor, musician, and veteran fitness coach who shared his inspiring journey from professional athlete to the entertainment industry. With an extensive background in rugby and coaching, ConRoy shares how the discipline and resilience he cultivated in sports have shaped his approach to his acting career and the personal branding around all of it.Learn About...- The Transition from Sports to Acting: Discover how ConRoy made the leap from professional rugby to pursuing his passion for storytelling through acting, and the pivotal moments that guided his journey.- Embracing Your Personal Brand: Understand the importance of recognizing yourself as a brand, and how to cultivate an authentic presence in the entertainment industry.- The Role of Discipline: ConRoy shares insights on maintaining consistency and discipline amidst the unpredictable nature of acting, and how his athletic background supports his creative endeavors.- The Power of Relationships: Learn how building genuine connections and being a good human can open doors and create opportunities in both acting and marketing (ourselves).- Creative Collaboration: Explore how ConRoy and his peers are taking charge of their careers by creating their own projects and fostering a supportive artistic community.Our Guest...ConRoy Smith is a working actor, musician, and veteran fitness coach based in San Diego/Los Angeles. A former professional rugby player and collegiate track athlete, he brings high-level discipline and presence to every role he plays whether that's on camera, on stage, or leading a workout.With more than a decade of coaching experience, ConRoy knows what it means to show up for people and for himself. His background in sports and wellness gave him the foundation to pursue his passion for storytelling through acting. Known for being reliable, fun to work with, and consistent, ConRoy is intentional about building a creative career that inspires others to lean into their own version of excellence.~._.*._.~Making a Marketer is brought to you by Powers of Marketing - providing exceptional podcast experiences & online and in-person events since 2013. Check out episode 171, and if our show moves you, please share it and let us know your thoughts!Take our LISTENER Community Survey!!! HERE** Our editor Avri makes amazing music! Check out his music on Spotify ! **

Top Linkedin voice and marketing influencer Archana talks about her journey. Archana Dhankar is a seasoned B2B marketing professional with deep expertise in marketing transformation and AI implementation. Her recent speaking engagements have covered various topics, including AI in content creation and future-ready skills. She brings a practical, results-oriented approach to helping organisations navigate the challenges and opportunities of AI adoption. Learn more about your ad choices. Visit megaphone.fm/adchoices

The company just debuted its first intimate care line

Effective marketers have an uncanny way of knowing what we want and convincing us to click ‘Like', add to Checkout and in under 20 seconds, buy their thing. Clever. Meanwhile, over in L&D, we find it more difficult to motivate someone to take action or change their behaviour. So, what does marketing do that we don't?    In this week's episode of The Mindtools L&D Podcast, Ross G is joined by Bianca Baumann and Mike Taylor, authors of Think Like a Marketer, Train Like an L&D Pro: Strategies to Ignite Learning. They discuss:  The intersection of marketing and learning principles  The techniques marketing professionals use to grab attention and nudge action  How L&D can bring these strategies into their work    You can find out more about Bianca and Mike on their website: trainlikeamarketer.com/    For more from us, visit mindtools.com. There, you'll also find details of our award-winning performance support toolkit, our off-the-shelf e-learning, and our custom work.      Connect with our speakers     If you'd like to share your thoughts on this episode, connect with us on LinkedIn:  Ross Garner  Bianca Baumann  Mike Taylor 

If legacy is defined by the choices we make today, how can Marketers and communicators reframe "business as usual" to align with planetary survival before it's too late? In this episode of Can Marketing Save the Planet? we welcome back Sangeeta Waldron, a communications expert, three times published author, and Founder of Serendipity PR and Media. Sangeeta discusses her latest book, ‘What Will Your Legacy Be?' - expanding on her previous book by reaching a broader audience beyond the business and PR world. It's a book that is so easy to get lost in and a wonderful, empowering hope filled read - reminding us just how much collective climate action is taking place across the world by people from all walks of life. The book features 36 global conversations with scientists, indigenous leaders, business professionals and activists all working toward meaningful environmental change. Sangeeta shares her learnings from her research and writing journey and the moment she realised what she was creating was a book of hope. She tells us, "if you don't have hope, how will you change anything? If you just give up with despair, you're not going to make change." This ethos drives her book, emphasising the power of storytelling in raising awareness and letting people know that they too can take action. Sangeeta explains that a big takeaway from the book was, it made her realise that legacy starts young - the point when you make begin making choices, she shares, “legacy is no longer what we're thinking about as we get older, legacy is now as young as the age of 14, once you can make your own informed choices in what you're buying and doing, that's your legacy, because that is now connected to your carbon footprint.” We discuss many areas in this episode - from the hidden climate cost of war, where conflicts disrupt weather patterns and food systems, to nature's intelligence and how ecosystems thrive on balance, a principle humans have ignored. We dive into the important role of local journalism in educating and empowering community action, and how businesses must adapt for example, seasonal marketing and supply chains need climate-conscious strategies, yet, these aren't currently happening. Sangeeta also shares her transformative experience with Al Gore's Climate Reality Project, underscoring the need for global collaboration. Despite political and corporate resistance, she remains hopeful, urging communicators to speak boldly about the climate crisis. Reflecting on her mission, she explains, "I wrote this book not for the converted, but for those who have no idea, or maybe aren't even interested - because the climate crisis is interconnected with everything." Tune in as we talk to Sangeeta about: How we should learn from indigenous wisdom, where sustainable practices are rooted in reciprocity, something that can guide modern solutions. The critical role of local media and their position and responsibility to inform, tell the truth and build community resilience. The need for strategic thinking when it comes to marketing in today's operating environment, we can't just keep doing what we're doing. How we need conversations which spark change (beyond the echo chamber), and create ripples of action. How everyone has the opportunity to make changes and take action – one person can do so much. For more information, connect with Sangeeta via LinkedIn - and her book can be found globally, in all good bookshops and online, via booksellers. Link here: For more information about Al Gore's Climate Reality Project - Link here: Enjoy - and if you love the podcast, share with your friends, family and colleagues. ________________________________________________________________________ About us… We help Marketers save the planet. 

Ever wonder what connects an ER nurse to a successful digital marketing agency?

In this episode of The Bathroom Break series, hosts Jay Schwedelson and Daniel Murray share smart, ethical ways to analyze competitors' marketing strategies. They break down free tools and real tactics you can use today—without ever copying your rivals.=================================================Best Moments:(01:29) Understanding how to reverse engineer competitors' marketing strategies(01:53) Identifying different types of competitors: direct, category, and attention stealers(02:45) Using SparkToro to discover hidden influencers your audience follows(03:41) How to determine what email platform competitors are using (esp@sendview.io)(04:15) Leveraging ChatGPT to analyze marketing strategies on different websites(04:43) Using BuiltWith to see competitors' tech stacks and website tools(05:14) Analyzing successful ads with Meta Ad Library(06:05) Exploring competitor keywords and ads with SpyFu(06:28) Experiencing competitors' marketing funnels firsthand(07:40) Brief discussion about living in Miami and dealing with hurricanes and heat=================================================Check out our 100% FREE + VIRTUAL EVENTS! ->EVENTASTIC - The worlds LARGEST event about EVENTS! June 5-6 2025Register HERE: https://www.eventastic.com/RegistrationGuru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!Register here: www.GuruConference.com=================================================Check out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/=================================================AND don't miss out on this awesome FREE upcoming Quick Hit!Marigold: Should I Switch Email Platforms? 5 Truths & Myths!6/24 11am – 12pm ET.Register HERE: https://www.linkedin.com/events/7325947932031991808/comments/=================================================MASSIVE thank you to our Sponsor, Marigold!!Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).Claim your offer now at jayschwedelson.com/emma

Krithika Shankarraman was the first marketing hire at OpenAI and Stripe and led marketing at Retool. At OpenAI, she established marketing foundations for ChatGPT for consumers and enterprises, as well as their developer API platform. While at Stripe, she spent over eight years building and scaling their marketing function from scratch. An engineer turned marketer, Krithika brings a uniquely analytical approach to marketing. She currently serves as Entrepreneur in Residence at Thrive Capital, where she helps portfolio companies on all things marketing.What you will learn:1. Why do most marketing playbooks often fail, and what's a better way?2. Which marketing lever should I pull first?3. Why is trying to be better than competitors usually a losing strategy?4. How do I craft positioning that actually converts?5. What makes messaging stick with developers, enterprises, and consumers?6. What pricing experiments actually move revenue?7. What is working at OpenAI really like?8. Why does consistency and quality matter more than speed?—Brought to you by:Eppo — Run reliable, impactful experimentsAirtable ProductCentral—Launch to new heights with a unified system for product developmentLinkedIn Ads—Reach professionals and drive results for your business—Where to find Krithika Shankarraman:• X: https://x.com/krithix• LinkedIn: https://www.linkedin.com/in/krithix/• Website: https://krithix.com/—Where to find Lenny:• Newsletter: https://www.lennysnewsletter.com• X: https://twitter.com/lennysan• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/—In this episode, we cover:(00:00) Introduction to Krithika(04:22) Early marketing lessons from OpenAI(11:17) Diagnosing marketing needs(15:06) The DATE framework and why being cheaper is a race to the bottom(17:11) Marketing strategies at Retool(22:29) Insights from marketing at Stripe(32:33) The importance of consistent marketing communication(39:55) Criteria for hiring a marketing expert(41:43) “Capital M” vs. “lowercase m” marketing(43:05) ChatGPT vs. Claude: market dominance(45:31) The future of AI and its societal impact(47:09) Work-life balance(48:41) Transitioning to Thrive(52:35) Career advice for marketers(55:00) The importance of taste and creativity in the AI era(01:00:04) AI product pricing(01:03:21) AI tools in marketing(01:05:17) Failure corner(01:08:46) Lightning round and final thoughts—Referenced:• OpenAI: https://openai.com/• Stripe: https://stripe.com/• Retool: https://retool.com/• Dropbox: https://www.dropbox.com/• Sam Altman talks about his business model: https://www.youtube.com/watch?v=pLnyjxgFxew• The art and science of pricing | Madhavan Ramanujam (Monetizing Innovation, Simon-Kucher): https://www.lennysnewsletter.com/p/the-art-and-science-of-pricing-madhavan• Pricing your SaaS product: https://www.lennysnewsletter.com/p/saas-pricing-strategy• Netflix: https://www.netflix.com/• Stripe Connect: https://stripe.com/connect• John Collison on X: https://x.com/collision• Patrick Collison on X: https://x.com/patrickc• Cristina Cordova on LinkedIn: https://www.linkedin.com/in/cristinajcordova/• Hackpad: https://en.wikipedia.org/wiki/Hackpad• Building Wiz: the fastest-growing startup in history | Raaz Herzberg (CMO and VP Product Strategy): https://www.lennysnewsletter.com/p/building-wiz-raaz-herzberg• Wiz: https://www.wiz.io/• Thrive Capital: https://thrivecap.com/• Brian Chesky's new playbook: https://www.lennysnewsletter.com/p/brian-cheskys-contrarian-approach• Claude: https://claude.ai/new• ChatGPT: https://chatgpt.com/• Lessons from scaling Stripe | Claire Hughes Johnson (former COO of Stripe): https://www.lennysnewsletter.com/p/lessons-from-scaling-stripe-tactics• Databricks: https://www.databricks.com/• Everyone's an engineer now: Inside v0's mission to create a hundred million builders | Guillermo Rauch (founder and CEO of Vercel, creators of v0 and Next.js): https://www.lennysnewsletter.com/p/everyones-an-engineer-now-guillermo-rauch• Tobi Lütke's leadership playbook: Playing infinite games, operating from first principles, and maximizing human potential (founder and CEO of Shopify): https://www.lennysnewsletter.com/p/tobi-lutkes-leadership-playbook• OpenAI's CPO on how AI changes must-have skills, moats, coding, startup playbooks, more | Kevin Weil (CPO at OpenAI, ex-Instagram, Twitter): https://www.lennysnewsletter.com/p/kevin-weil-open-ai• April Dunford on product positioning, segmentation, and optimizing your sales process: https://www.lennysnewsletter.com/p/april-dunford-on-product-positioning• A step-by-step guide to crafting a sales pitch that wins | April Dunford (author of Obviously Awesome and Sales Pitch): https://www.lennysnewsletter.com/p/a-step-by-step-guide-to-crafting• Severance on AppleTV+: https://tv.apple.com/us/show/severance/• Granola: https://www.granola.ai/• Some people think AI writing has a tell—the em dash. Writers disagree: https://www.washingtonpost.com/technology/2025/04/09/ai-em-dash-writing-punctuation-chatgpt/—Recommended books:• Obviously Awesome: How to Nail Product Positioning So Customers Get It, Buy It, Love It: https://www.amazon.com/Obviously-Awesome-Product-Positioning-Customers/dp/1999023005• Circe: https://www.amazon.com/Circe-Madeline-Miller/dp/0316556327/—Production and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com.—Lenny may be an investor in the companies discussed. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.lennysnewsletter.com/subscribe

On the DMI podcast, we're devoting the next 2 episodes to going deep into influencer marketing. First from the marketer's viewpoint and then from the creator's.In this first episode host ⁠Will Francis⁠ chats with ⁠Sarah Adam⁠, Head of Partnerships and Influencer Marketing at ⁠Wix⁠. Sarah shares a behind-the-scenes look at how Wix has navigated the branding challenge of launching its B2B solution, ⁠Wix Studio⁠, in a market that traditionally sees Wix as a consumer-first platform. From influencer strategy to performance metrics and the role of AI, Sarah offers an unique view into B2B influencer marketing in today's creator economy.Key tips from Sarah: Pick influencers for their professional relevance, not follower count Focus on organic discovery over so-called influencer toolsInvest in long-term relationships, not just one-off campaignsTimestamps:00:00 – Introduction to Sarah Adam and her role at Wix02:27 – What is Wix Studio and how it differs from classic Wix04:10 – The branding challenge: shifting from B2C to B2B07:21 – Why influencer marketing is a long-term game08:36 – Metrics that matter: brand awareness vs. acquisition10:24 – Choosing the right platforms based on marketing goals13:00 – How to budget and benchmark for influencer campaigns18:14 – Finding the right influencers: tools vs. organic discovery22:28 – The rise of B2B influencer marketing on LinkedIn29:40 – Platform breakdown: what each one does best35:51 – Reposting and ad usage of influencer content40:49 – Advice for aspiring full-time creators47:11 – Sarah's career journey and advice to her younger self-------------------The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available on our ⁠⁠⁠⁠⁠website⁠⁠⁠⁠⁠, ⁠⁠⁠⁠⁠Apple Podcasts⁠⁠⁠⁠⁠, ⁠⁠⁠⁠⁠Spotify⁠⁠⁠⁠⁠, and ⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠.Check out the DMI's extensive digital marketing library of ebooks, toolkits, webinars, guides, templates, and more! ⁠⁠⁠⁠⁠Join for free today⁠⁠⁠⁠⁠.If you enjoyed this episode, please leave a review so others can find us!

Campaign hosted its star event Media360 in Brighton this week, gathering together leaders from UK media agencies, owners and businesses to discuss and question where media is headed in 2025.Hosted by the chief executives of Essencemediacom and Hearts & Science, Natalie Cummins and Garrett O'Rielly, the two days covered connecting with gen Z, what to do about AI and urged advertisers to support trusted journalism. Jamie Laing opened the conference in the hot seat questioned by Campaign editor Maisie McCabe.In this bonus episode you will hear a session from the event which questions whether social media is killing TV, hosted by Debatemate. Before we get to it, tech editor Lucy Shelley is joined by media editor Beau Jackson to chat through a few highlights from the two days.Further reading:Media 360: Lloyds Banking Group's marketing lead on breaking ground in gamingMedia 360: Marketers from Currys, Reckitt and Estée Lauder on how media drives growthMedia 360: Jamie Laing on why brands should 'always have a North Star' Hosted on Acast. See acast.com/privacy for more information.

Randy sits down with Nick and Seth from Home Builder Marketers—two marketing pros helping builders and remodelers across North America build trust, generate consistent leads, and scale smarter.You'll learn how they've helped clients implement a 365-day follow-up system, use video marketing to establish authority, and automate lead nurturing for long-term success. If you've ever felt stuck chasing leads that go cold, this episode is your blueprint for building a marketing engine that works while you don't.Whether you're a custom home builder, remodeler, or trade contractor, the strategies here will help you build an acquisition machine that grows with you. If you like what you're listening to, we would love it if you could give us a 5-star review! This will help us know we are giving you what you need to grow and succeed as an entrepreneur. Please reach out to us on social media or through our website with other information you might want to hear on upcoming episodes!https://www.4levelcoach.com/https://www.instagram.com/4levelcoach/https://www.facebook.com/4LevelCoach/https://www.linkedin.com/company/4-level-coach

Send us a textEver wonder what kind of email actually gets replies—and closes deals?In this refreshingly personal episode, host Kendra Corman takes you behind the scenes of one of her most successful emails ever. Spoiler alert: it wasn't a sales pitch. It was a story about a 3 a.m. road trip, a surprise stop at Buc-ee's, and how one moment of gas station magic sparked real business results.If you're struggling to make email marketing work for you, or if storytelling feels like a buzzword you can't quite harness, this one's a must-listen.

with @kimbatronic @amandatylerj @clairekartWelcome to web3 with a16z. Since our show covers both tech trends and company building, today's topic is all about marketing — including differences between marketing in crypto and traditional tech.The conversation shares a candid look at what works — and what doesn't — when it comes to building reputation and community, attracting developers, hiring teams and agencies, launching tokens, raising founder profiles, and more.Our experts are:... Amanda Tyler, who was most recently Head of Marketing at the Optimism Foundation (and was formerly at Polygon, Coinbase, and Google);... Claire Kart, Chief Marketing Officer at Aztec (who previously was at Risc Zero and SoFi);... in conversation with Kim Milosevich, CMO at a16z crypto (who was formerly VP of Comms at Coinbase, and who has spent decades in tech at a16z, Skype, Yahoo, and elsewhere).Timestamps(0:00) Introduction(1:41) The Role of Marketers(4:52) Tech Marketing vs. Crypto Marketing(6:34) Understanding the Core Audience(10:56) Marketing for Ethereum and Layer 2 Projects(16:09) The Role of Community Managers and Developer Relations(25:21) Token Launch Strategies(34:42) Building Founders' Profiles (Without Being Cringe)(38:53) How to Support Founders(40:55) When to Hire (43:05) Consultants vs. Agencies(46:08) Structuring a Marketing Team(48:27) Finding and Hiring Talent(50:36) Building an Editorial Content Operation(53:39) International Marketing Strategies(56:41) The Role of Events(1:01:48) Memes and Crypto Culture (1:04:57) ConclusionAs a reminder, none of the content should be taken as investment, business, legal, or tax advice; please see a16z.com/disclosures for more important information, including a link to a list of our investments.

Jon Nelson first appeared in MM+M's coverage in December 2021 when he penned an op-ed about his patient journey with mental illness.Over the ensuing years, Nelson has dedicated himself to mental health advocacy and — in his words — the mission of “pulverizing” the stigma around depression and mental illness.Since May is Mental Health Awareness Month, Nelson joins the show for a conversation with managing editor Jack O'Brien about his more than decadelong patient journey and the need to incorporate lived experience into the medical marketing process.And for our Trends segment, we're talking about former President Joe Biden's aggressive prostate cancer diagnosis and how SNL skewered pharma ads this season.The 988 Suicide and Crisis Lifeline is a hotline for individuals in crisis or for those looking to help someone else. To speak with a trained listener, call 988. Visit 988lifeline.org for crisis chat services or for more information. Check us out at: mmm-online.com Follow us: YouTube: @MMM-onlineTikTok: @MMMnewsInstagram: @MMMnewsonlineTwitter/X: @MMMnewsLinkedIn: MM+M To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.

AI isn't coming for your job—it's coming for your inefficiencies. Most marketers are still stuck doing things the slow way. I walk through how we're using AI to pump out high-quality content at scale, speed up design, and take over channels—without adding headcount. If you're not automating parts of your marketing with AI, you're already behind. Timestamps: (00:00) Harnessing AI for Marketing Efficiency (03:11) Creating Content at Scale (05:51) Designing with AI (06:18) Channel Domination through AI How to Connect: IG: / ericosiu X: / ericosiu

In this powerful episode, Victoria Sinis shares her raw and redemptive journey from working inside the OnlyFans industry to finding true identity and healing through faith in Jesus Christ. As a former OnlyFans marketer, Victoria exposes the manipulative tactics used by agencies, the illusion of empowerment, and the emotional and spiritual toll it took on her life.She opens up about overcoming childhood trauma, toxic relationships, substance abuse, and the dangerous lies of the OnlyFans industry.This conversation goes beyond a personal testimony — it's a wake-up call to a generation confused about identity, validation, and real empowerment. If you've ever questioned what's behind the glamor of online s*x work, this episode will shatter the illusion and point to the freedom found in Christ.Connect with Victoria Her Ministry: Creating Gems – [Creating Gems](https://creatinggems.com/?fbclid=PAZX...)Youtube: / https://www.youtube.com/@UCu1D0IM3kTXqBFww4i66OhA *TRIGGER WARNING:* This episode discusses sexual content, trafficking, and mental health. Viewer discretion advised.#onlyfans #jesus #victoriasinis #identity #whistleblower #DigitalPimps

Stateside Brands President Matt Quigley discusses the fast-growing ready-to-drink brand.

Freelancer Visibility Series #4One of the most overlooked tools in your marketing toolbox: your origin story. Not just the “I started freelancing during naptime” version, but the powerful, personality-packed version that builds trust, separates you from the rest of the VA crowd, and makes you the obvious YES for your dream clients.In this Visibility Series episode, I'm chatting with Megan Yelaney, a business strategist and podcaster who's helped over 1,000 coaches go from overlooked to fully booked (and even hit million-dollar years) by creating magnetic brands through her Distinctive Edge Framework. She shares how her own edge came to life during a hilariously awkward attempt at a “booty pose” health coach photo, captured in a behind-the-scenes video that went viral and ultimately sparked her Pretty Awkward brand. That moment showed her the power of authenticity, and now she helps others tap into their own origin stories to stand out online, connect with dream clients, and grow without chasing trends or burning out.Listen to learn more about:Why your origin story is a full-blown client attraction magnetHow to craft your story framework so it resonates and convertsThe real reason authenticity works (and why most people still get it wrong)What to do when you feel like your personality isn't “professional” enoughThe difference between sharing a story that just "inspires" vs makes people buyThis episode is 100% real talk on what makes clients choose YOU. If you've been shrinking in your messaging or fumbling to explain your value, Meg's story framework will give you the confidence and clarity you need to stand out. You'll leave with practical ways to use your story as your edge, including that quirky thing you thought you had to hide.Sponsored by AI Copywriter in a Box Struggling to create client content fast? Stop wasting time starting from scratch. AI Copywriter in a Box helps you craft high-converting, client-ready content in minutes—emails, social posts, sales pages, and more—all in your client's unique voice. I use it myself to skip the endless revisions and get premium content done fast. Use my affiliate link & get $50 off with the code UNICORN. You can use the AI Copywriter for up to 4 different clients. Grab yours now!Links Mentioned in the Show:Grab Megan's FREE Business Story Blueprint: How to Attract Dream Clients with Your Unique Origin Story. Learn how to craft a compelling business origin story that sets you apart, builds trust, and inspires clients to choose you. This free guide helps you uncover your unique edge over other freelancers and VAs and shows you exactly how to write about it with clarity and confidence.A glimpse of the “booty pose” video that helped start Megan's Pretty Awkward Brand Join The Digital Marketer's Workgroup: Are you already doing marketing work but need more clients and a stronger referral network? Join a tight-knit community of freelancers and get access to behind-the-scenes conversations, support, and troubleshooting...

Escaping the underworld may not sound like a marketing strategy until you look at how Hades turned it into a blueprint for success.Developed by indie studio Supergiant Games, Hades isn't just a video game, it's a critically acclaimed masterpiece thanks to its iterative development, rich storytelling, and a fanbase that helped shape the game in real time. In this episode, we dive into the lessons marketers can learn from this roguelike phenomenon with special guest Zoe Hawkins, Director, Content Marketing & Integrated Campaign Strategy at Sumo Logic.Together, we explore what B2B marketers can learn from fearless experimentation, community co-creation, and crafting content your audience can't help but share.About our guest, Zoe HawkinsZoe Hawkins is a former video game and tech journalist turned content marketer. She has over a decade of professional experience turning technical understanding into fluent communication. Working with a range of B2B tech companies, Zoe has helped create value across marketing and strategy. She also serves as co-lead for Sumo Logic's sustainability-focused ERG, the Planeteers. When not working, Zoe is usually absorbed in speculative fiction – video games, books, or streaming media. She's a mom to two cats and a grade-school-aged daughter, living with her husband in perpetually sunny Arizona.What B2B Companies Can Learn From Hades:Experimentation is the only way forward. In Hades, dying isn't a setback; it's part of the process. Zoe says, “You keep experimenting and you're gonna fail. And that's okay... Each time you learn and you grow and you do it better.” For marketers, it's a reminder that campaigns don't need to be perfect out of the gate. Failure isn't fatal. Failure is how you find what works.Build content with your community, not just for them. Supergiant launched Hades in early access, inviting players to shape the game as it evolved. Zoe explains, “They give feedback. It's almost like a co-design, co-development process with your fans.” B2B marketers can do the same by involving their audience early, whether through feedback loops, pilots, or beta content. Let your audience help build what they want. It not only strengthens relationships, but it also keeps them excited about what's coming next.Create content that people want to share. Hades isn't just a game people play, it's one they rave about. Zoe asks, “How do you make it that people are actually happy to use your product and excited to use it… not just customer loyalty, but advocacy? They wanna tell other people, ‘you will not believe how cool this thing is'.” That's exactly what Hades achieves through intentional design, standout storytelling, and undeniable personality. Marketers should aim for the same. Treat your content the way Hades treats gameplay, and your audience won't just consume it, they'll spread it.Quotes*“ You keep experimenting, and you're gonna fail. And that's okay. If I think about it, you come into a new team or you come into a new product launch or you come into a new organization, whatever it might be. And you think you know how to play the game, you think you know what it takes to succeed, to beat the boss, whatever that is. And you do the run according to the way that you've done it, maybe in other roles or other companies, and you die, you fail. It doesn't necessarily go a hundred percent to plan, and that's okay. And then you get to restart with a new weapon, a new strategy, a new approach, whatever that might be, and pull it back together. Bring it back in to say, ‘okay, let's, let's try it again. Let's run it again and see if we're successful this time.' And that just feels so liberating and then each time you learn and you grow and you do it better.”*“ I love the idea that they only make one game at a time, that they're so focused, and it comes through in the work. It's so polished, it's so well made, and clearly made with love, that transfers to me. And I think if we tie it back to that B2B marketing, I think about working in tech, working in SaaS, how do you give that moment of delight where it's not just like, ‘oh my gosh, your company saved me this amount of money or whatever, or this tool is worthwhile for me.' But how do you make it that people are actually happy to use your product and excited to use it, or have that sense of not just customer loyalty, but advocacy. They wanna tell other people, ‘you will not believe how cool this thing is.'”*“ One of my favorite kinds of content to make is case studies because we get to make our customer shine and tell their story… I know our story backwards and forward. What's your story? Why are you winning with this? Why are you succeeding with this? And being able to tell something cool that they figured out, a way they're using our product that we didn't even think about that's interesting or cool.”*“ Not being afraid to experiment, not being afraid to fail, I think, is such an important marketing lesson, because you're gonna have some risks that are gonna be great, and you're gonna take some risks that are gonna just completely flop. And that's okay. That's how we learn. That's how we try new things.”Time Stamps[0:55] Meet Zoe Hawkins, Director, Content Marketing & Integrated Campaign Strategy at Sumo Logic[02:20] Why Hades?[03:08] The Role of Director of Content Marketing and Integrated Campaigns at Sumo Logic[03:54] Origins of Hades[15:29] B2B Marketing Lessons from Hades[44:32] Importance of Humor in Branding and Content Strategy[49:47] Versatility of Video Content[54:11] Final Thoughts and TakeawaysLinksConnect with Zoe on LinkedInLearn more about Sumo LogicAbout Remarkable!Remarkable! is created by the team at Caspian Studios, the premier B2B Podcast-as-a-Service company. Caspian creates both nonfiction and fiction series for B2B companies. If you want a fiction series check out our new offering - The Business Thriller - Hollywood style storytelling for B2B. Learn more at CaspianStudios.com. In today's episode, you heard from Ian Faison (CEO of Caspian Studios) and Meredith Gooderham (Head of Production). Remarkable was produced this week by Jess Avellino, mixed by Scott Goodrich, and our theme song is “Solomon” by FALAK. 

This episode features an interview with Armen Najarian, CMO at Sift, an AI-powered fraud platform delivering identity trust for leading global businesses.Armen has 10 years of experience as a CMO across a variety of fraud prevention, digital identity, and cybersecurity organizations. He discusses how word of mouth and a strong brand has allowed them to become a leader in their space and also gives insight into Sift's top source for demand generation.Key Takeaways:It is riskier not to take risks. Marketers need to be willing to try something unconventional. If it fails, the world goes on. Giving your customers access to your data, if it answers important questions for them, can be a key driver of demand. Understand what your customers are curious about and what questions they are asking. If you can find a way to provide answers, the ROI will be significant. Quote:  ”Those that aren't taking risks are the ones taking risks, is the way I would look at this. Like we have to take risks -you know, it's gotten so noisy and some of the tried and true tactics like organic search, right, which is completely flipped on its head right now. Every CMO has a responsibility, anyone in marketing really, has a responsibility to really rethink the logic for what they're doing and take some risks.”Episode Timestamps: *(02:29) The Trust Tree: 10 years of CMO experience*(09:19) The Playbook: Answering your customers biggest questions*(38:24) The Dust Up: To create a category or not *(42:32) Quick Hits: Armen's quick hitsSponsor:Pipeline Visionaries is brought to you by Qualified.com. Qualified helps you turn your website into a pipeline generation machine with PipelineAI. Engage and convert your most valuable website visitors with live chat, chatbots, meeting scheduling, intent data, and Piper, your AI SDR. Visit Qualified.com to learn more.Links:Connect with Ian on LinkedInConnect with Armen on LinkedInLearn more about SiftLearn more about FibrLearn more about Caspian Studios

We've all heard the hype about AI, but what's actually happening behind the scenes? In this episode, Blythe breaks down two major studies that reveal how marketers are really using AI tools, where they're struggling, and what's coming next. If you're trying to figure out what to adopt (and what to ignore), this episode offers a blueprint for smart AI integration without the slop. Key takeaways: Only 17% of marketing teams have fully integrated AI into their workflows. 65% of marketers say research and ideation are still the most time-consuming tasks. You can use anonymized meeting notes to supercharge FAQ pages and ad campaigns. Tools like Grok and ChatGPT Projects have helped reduce research time from 6 hours to 2. AI is best used as a co-pilot, not the sole driver of your content strategy.Note: In this episode, Blythe references "Gemma" a lot. Like, a lot, a lot. But it's actually GAMMA. Please forgive her mistake and check out their awesome AI for presentation slides here.LINKS:Writer.comAI Report from WriterState of Data 2025Report of the Register of CopyrightsWATCH THE FULL EPISODE HEREFeedback? Ideas for a future episode? Shoot us a text here to let us know. -----------------------------------------THANK YOU TO OUR SPONSORS! Are you experienced in freight sales or already an independent freight agent? Listen to our Freight Agent Trenches interview series powered by SPI Logistics to hear from the company's agents on how they took the leap and found a home with SPI freight agent program. CloneOps AI-powered phone operations for inbound and outbound calls with speed, scale, and efficiency. Our virtual agents handle high-volume interactions, automate workflows, and deliver real-time insights, freeing your team to focus on growth. Designed for logistics, retail, and beyond—seamless communication, smarter conversations, faster resolutions. CargoRex – Your Logistics Hub. Explore, discover, and evolve with the all-in-one platform connecting you to the top logistics tools, services, and industry voices. Whether you're a leader, researcher, or creator, CargoRex helps you stay ahead. Explore Now Digital Dispatch maximizes your #1 sales tool with a website that establishes trust and builds rock-solid relationships with your leads and customers. Check out our website services her...

"The boring spot in healthcare is taken," says Nicole Baxter, Chief Brand Officer at HCA Healthcare. She shows up every day with bold brand ideas that move healthcare beyond the sea of sameness. We sat down with Nicole for a candid, high-energy conversation on what it takes to build a great brand from the inside-out.Nicole shares her career story from Canadian roots to becoming one of the most visionary brand voices in the industry. She shares how brands like Snoop Dogg, the WNBA, and even Wonder Bread shape her thinking—and why innovation, risk-taking, and emotional relevance are non-negotiables in today's healthcare landscape.From internal engagement to external impact, Nicole reminds us why listening deeply, leading with empathy, and saying “yes” to crazy ideas might be the best branding strategy of all.Subscribe to The No Normal Rewind, our newsletter featuring a mashup of the boldest ideas, sharpest takes, and most rewind-worthy moments from our podcast — right here.

Have you been duped by marketing agencies in the past? Or maybe you're not sure if you have before. Our guest today is Amber Gaige, who shares with us The Four C's to help avoid getting duped.TODAY'S WIN-WIN:Do not be discouraged, there are good marketers out there that can help you.LINKS FROM THE EPISODE:Listen to Ellen Rohr's Podcast episode here: https://bigskyfranchiseteam.com/why-trouble-makers-make-good-entrepreneurs/You can visit our guest's website at: www.FarBeyondMarketing.com Get a copy of our guest's book: CLICK HERE.Attend our Franchise Sales Training Workshop:  https://bigskyfranchiseteam.com/franchisesalestraining/If you are ready to franchise your business or take it to the next level: CLICK HERE.Connect with our guest on social:IG: https://www.instagram.com/farbeyondmarketing/LinkedIn: https://www.linkedin.com/in/amber-gaige-55880826/FB: https://www.facebook.com/coachambergaigeABOUT OUR GUEST:Amber is a third-generation entrepreneur and certified StoryBrand Guide with over 15 years of experience as a marketing strategist, working with industries such as Home Services, Construction, SaaS, Beauty, Health, Home Building, Manufacturing, Medical, and Family Businesses. She is passionate about demystifying marketing for entrepreneurs and helping small, service-based businesses build marketing and sales systems that consistently attract clients and create steady cash flow. As the creator of The Four C's of Effective Marketing, a proven system that has helped hundreds of entrepreneurs nationwide, Amber combines effective strategies with mindset work to help business owners confidently achieve their goals while simplifying their lives. She is the author of the international best-selling book, The Far Beyond Marketing Guidebook, and is a sought-after speaker.  ABOUT BIG SKY FRANCHISE TEAM:This episode is powered by Big Sky Franchise Team. If you are ready to talk about franchising your business you can schedule your free, no-obligation, franchise consultation online at: https://bigskyfranchiseteam.com/.The information provided in this podcast is for informational and educational purposes only and should not be considered financial, legal, or professional advice. Always consult with a qualified professional before making any business decisions. The views and opinions expressed by guests are their own and do not necessarily reflect those of the host, Big Sky Franchise Team, or our affiliates. Additionally, this podcast may feature sponsors or advertisers, but any mention of products or services does not constitute an endorsement. Please do your own research before making any purchasing or business decisions.

It seems like social media changes a LOT. That's because it's changing everyday and as Marketers, we gotta stay ahead of the curve.  This episode's guest is Nick Tran, current CMO at FARFETCH and former TikTok, Hulu, and Samsung marketer. Here's a truth some marketers don't want to hear: most brands are playing it too safe and it can trap you in a cycle of sameness in social media content. The solution? Originality. Creativity. And those two things are gonna help you stand out, especially in the age of AI.  Plus, Nick shares his thoughts on the death of the feed, the rise of community-led and experiential marketing, and why Gen Z has a different relationship with brand loyalty.  And, Daniel brings up an analogy: what do struggling D1 football players and failing social media accounts have in common? Hint: it has to do with fundamentals.  If you're a marketer who wants to stay ahead of the game on social and stand out this year, this is the episode for you.  Let's face it—consumers don't trust ads, but they do trust their favorite creator, that go-to review site, or a friend's recommendation. That's where impact.com comes in. As the leading partnership management platform, impact.com helps brands turn creators, affiliates, and even loyal customers into powerful growth channels. Because in today's world, the real buyer's journey isn't a funnel—it's a group chat. Visit impact.com/millennial and take your marketing to the next level! Follow Nick: LinkedIn: https://www.linkedin.com/in/nicholastran/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We're breaking down highly involved, complex research into plain language and takeaways any marketer can use.In this episode, Elena and Rob explore how Bayesian modeling offers a more nuanced approach to marketing attribution than traditional methods. They discuss why many marketers still rely on oversimplified attribution models despite their limitations.Topics covered:   [01:00] "Bayesian Modeling of Marketing Attribution"[03:00] Problems with traditional attribution models[04:50] Why simple models persist despite their flaws[06:00] Key components of Bayesian attribution[08:00] Rapid decay of ad effects and negative interaction effects[09:45] How this approach can offer deeper marketing insights  To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter.  Resources: Sinha, R., Arbour, D., & Puli, A. (2022). Bayesian Modeling of Marketing Attribution. Available at arXiv:2205.15965   Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts. 

What does it really mean to be customer-obsessed in today's ever-evolving brand landscape? In this episode, I sit down with Paige McCloud, Manager of Brand Strategy at Victoria's Secret, to unpack how she builds consumer-first marketing strategies that blend data, creativity, and real-world experiences. From navigating experiential marketing to tracking emerging trends like AI and creator-led campaigns, Paige shares how she's shaping the future of retail storytelling—while offering practical advice for marketers looking to evolve their careers and deepen their connection with their audience.Key Takeaways:// What it really means to be customer-obsessed—and how to build that mindset into your brand's DNA// The evolving role of experiential and in-person activations in retail marketing// Skills marketers need to execute memorable IRL brand experiences// Common traps brands fall into when trying (and failing) to be consumer-first// Strategies to stay inspired and avoid burnout as a brand leader in a fast-paced industryConnect with Paige: LinkedIn____Say hi! DM me on Instagram and let us know what content you want to hear on the show - I can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. ⁠Join our FREE Open Jobs group on LinkedIn: ⁠Join now⁠Get the latest from MHH, straight to your inbox: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our email list!⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow MHH on Social: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ |⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠TikTok⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Send us a textDigital identity represents the gravitational force aligning Web3's fragmented ecosystem, yet many projects struggle to communicate its importance in ways that resonate beyond technical audiences. Alice Shikova, Marketing Lead at SpaceID, brings clarity to this challenge through her practical approach to Web3 marketing and digital identity solutions.• Creating successful Web3 marketing requires translating complex technical concepts into emotional stories that resonate with users• Digital identity provides necessary context while preserving privacy, helping users understand who they're interacting with in Web3 spaces• SpaceID supports domains across 24+ blockchains, addressing the critical interoperability challenges in the ecosystem• Payment ID allows seamless transactions between Web3 wallets and centralized exchanges using simple, Gmail-linked usernames• Web3 marketing should focus on treating users as co-builders rather than customers, creating alignment between teams and communities• Zero Knowledge technology explained simply: "allows you to keep privacy and verify what you want without revealing information"• Marketers transitioning to Web3 should learn to think like users, write like founders, and understand development fundamentals• Measuring marketing success requires looking beyond vanity metrics to user retention, domain registrations, and community engagementThis episode was recorded through a Descript call on April 15, 2025. Read the blog article and show notes here: https://webdrie.net/from-domain-names-to-digital-identity-navigating-web3s-evolution-with-alice-shikova/Discover RYO: the Web3 payment solution making crypto simple and secure for everyone. Featuring an expansive ecosystem with LIFE Wallet, Global Mall, and Japan's first licensed Crypto ATM Network, RYO empowers your financial journey. Awarded 'Best Crypto Solution.'

Host Brian Washburn chats with learning consultant and author Mike Taylor about his new book, Think Like a Marketer, Train Like an L&D Pro, which he co-authored with Bianca Baumann. Taylor dives into the overlap between marketing and learning & development (L&D), arguing that marketers are far better at capturing attention and sparking behavior change, two areas where L&D often falls short. He shares ways that, with just a shift in mindset, applying marketing principles to training design can create a strikingly more engaging and effective learning experience.

Justin Ruiss is the SVP of the Media Sector at BWG Global, a knowledge-sharing network hosting in-person and virtual industry events. In his role, he hosts Q&A forums with executives from various sectors, including social media, advertising, connected TV, streaming, and gaming. Before joining BWG Global, Justin was the Investor Relations Activations Developer at Cision and an Equity Analyst at The Benchmark Company. In this episode… Retail media, CTV advertising, and AI-powered search are evolving faster than many brands can adapt. Marketers are grappling with fragmented content strategies, fluctuating CPMs, and uncertainty around how to allocate budgets effectively across platforms. With performance expectations rising and consumer behaviors shifting, how can brands stay competitive without overspending? According to media and eCommerce analyst Justin Ruiss, now is an ideal time to invest in CTV due to oversupply, lower CPMs, and advanced targeting capabilities. He recommends increasing production budgets to create modular, high-quality content that can be repurposed across channels like TikTok, Amazon, and streaming platforms. Brands can also adopt centralized content planning and leverage tools like Amazon Marketing Cloud to drive enhanced targeting and performance while planning for economic volatility and regulatory changes. In this episode of TheDigital Deep Dive, Aaron Conant interviews Justin Ruiss, SVP of the Media Sector at BWG Global, about the future of digital media buying and AI in eCommerce. Justin explores CTV trends, the rise of agentic AI, and how brand guidelines shape content in gaming environments.

In this episode, we're thrilled to welcome Cassie Tucker, a marketing strategist and storyteller, to discuss the art of pitching yourself effectively for a job, a project, being a podcast guest -- you name it. With a rich background in both agency work and now being out on her own, Cassie shares her insights on how to craft compelling pitches that resonate with potential clients and collaborators.Learn About...- The Power of Confidence: Discover why confidence is crucial when pitching yourself and how to build it through preparation and self-awareness.- Research is Key: Understand the importance of knowing your audience and tailoring your pitch to meet their needs and expectations.- Crafting Your Elevator Pitch: Learn how to create a concise and impactful personal story that highlights your unique value proposition.- Embracing Rejection: Cassie discusses how to handle rejection gracefully, and use it as a learning opportunity for future pitches.- Building Relationships: Explore the significance of nurturing connections and how they can lead to unexpected opportunities in your career.Our Guest...Cassie Tucker is a marketing strategist, consultant, and storyteller who helps business owners clarify their messaging and communicate their value across digital channels — from websites and email to social media. With experience both agency-side and as an entrepreneur, Cassie brings a unique blend of corporate savvy and creative flair to her work, including collaborations with brands like NEST Fragrances and IL MAKIAGE.A former Disney Cast Member, Cassie infuses a touch of magic into everything she does, whether she's guiding clients toward meaningful customer connections or building community through content. She's also the host of Marketing Happy Hour podcast and co-host of the Discover Universal podcast, using her platforms to encourage and empower the next generation of marketing professionals.~._.*._.~Making a Marketer is brought to you by Powers of Marketing - providing exceptional podcast experiences & online and in-person events since 2013. Check out episode 170, and if our show moves you, please share it and let us know your thoughts!Take our LISTENER Community Survey!!! HERE** Our editor Avri makes amazing music! Check out his music on Spotify! **

In this episode of The Long Game Podcast, David Khim interviews Britney Muller—SEO scientist, AI educator, and former Hugging Face marketing lead—about the practical side of AI in marketing. Britney shares how her obsession with machine learning began in 2014 and how it evolved into creating her course Actionable AI for Marketers. They discuss the overuse of buzzwords like “AI agents,” the shift from backlinks to brand mentions, and the importance of making AI workflows approachable. Britney is passionate about demystifying AI, showing how it can be applied to real tasks like data analysis, strategy, and automation—without needing a technical background.Key TakeawaysAI Should Be Accessible: Marketers don't need to be technical experts—AI can empower anyone to work smarter with the right guidance and workflows. From Backlinks to Brand Mentions: AI-powered search increasingly prioritizes brand visibility across platforms over traditional link-building strategies. Buzzwords Like “AI Agents” Are Misleading: The term lacks clarity and often masks tools with vague or unproven capabilities. Prompt Engineering Is a Skill, Not Magic: Effective AI use begins with well-structured, specific prompts tailored to clear business goals. AI Is Already Automating Workflows: From cleaning datasets to automating outreach, AI has everyday use cases when integrated thoughtfully. Beware the AI Hype Cycle: Brittany encourages marketers to avoid philosophical hype and focus on practical, ethical AI applications. Start with Your Own Use Cases: The most valuable AI solutions are customized—start small with your real tasks and build from there.  Show LinksVisit Data SciCheck Britney Muller's Actionable AI for Marketers courseConnect with Britney Muller on LinkedIn and TwitterConnect with David Khim on LinkedIn and TwitterConnect with Omniscient Digital on LinkedIn or TwitterPast guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more.Some interviews you might enjoy and learn from:Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)Building Competitive Marketing Content with Sam Chapman (Aprimo)How to Build the Right Data Workflow with Blake Burch (Shipyard)Data-Driven Thought Leadership with Alicia Johnston (Sprout Social)Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath)Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:Blue Ocean vs Red Ocean SEOShould You Hire Writers or Subject Matter Experts?How Do Growth and Content Overlap?Connect with Omniscient Digital on social:Twitter: @beomniscientLinkedin: Be OmniscientListen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/

Nicole Cherie Hesse is the founder of Wonder World Marketing, a top-rated podcast host, and a Forbes-featured self-made millionaire who went from being a mouthy bartender to building a multi-seven-figure international marketing empire in just 13 months. She has empowered thousands of high-vibe entrepreneurs to monetize their skill sets and strategically align their systems to crush consistent five and six-figure months while expanding the Wonder Ripple of impact.Using her proprietary & highly innovative strategy of Catalyst Marketing, she easily sells 6+ figures per month from her highly optimized Unicorn Sales Funnel. She loves showing her unicorn clients how to do the same. Her proprietary mindset strategy, The Seven Layer Transformation, has changed the way entrepreneurs rewire their thought patterns for rapid success by putting fulfillment first.When she is not running her companies, writing her books, or coaching her clients, you can find her floating in a salt tank or lounging in an airport with her husband and two teenage children on their way to their next big adventure. Nicole has big plans to expand Wonder World to entrepreneurial theme park proportions. She will be the first to tell you that this is just the beginning…Connect with Nicole here:https://www.linkedin.com/in/nicole-cherie-hesse-money-mindset-mentor-with-a-marketing-company-%F0%9F%A6%84%F0%9F%92%96-a6417839/https://www.facebook.com/nicole.barker.165https://www.facebook.com/groups/wonderwomenthrivehttps://www.instagram.com/moneymakingunicornswww.nonstopnotifications.comDon't forget to download our FREE LinkedIn High-Impact Post Templates here:https://www.thetimetogrow.com/ecsposttemplates

94% of advertisers are concerned about how tariffs might impact their budgets according to an IAB survey. Of those planning cuts, 60% expect a 6-10% decrease in ad spend, while 22% anticipate cuts of 11-20%.This week, Elena, Angela, and Rob explore what the research says about marketing during economic downturns. They discuss how brands that maintain or increase spending during tough times consistently gain market share, why creative thinking matters more than ever, and the smartest ways to adjust your strategy if budget cuts are unavoidable.Topics covered: [01:00] Current economic landscape and marketer uncertainty[05:00] Predicted impact of tariffs on US media ad spending[07:00] Research showing companies that increased ad spend by 50% during recession saw 1.5% market share growth[09:00] Creative marketing examples from economic downturns[13:00] Ways to reduce marketing spend without damaging your brand[17:30] Where to double down if you have available budget[21:00] Finding personal comfort rituals during uncertain times  To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter.  Resources:  Tellis, Gerard & Tellis, Kethan. (2009). A Critical Review and Synthesis of Research on Advertising in a Recession. Journal of Advertising Research. 49. 10.2501/S0021849909090400. https://www.researchgate.net/publication/228272297_A_Critical_Review_and_Synthesis_of_Research_on_Advertising_in_a_Recession   Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts. 

Generative AI chatbots have changed the way people search online, making SEO tactics less effective. WSJ's CMO Today reporter Patrick Coffee explains how marketers are changing up their work. Plus, UnitedHealth Group says it has over 1,000 uses for AI. Enterprise tech reporter Isabelle Bousquette says that includes processing insurance claims, and the company is treading carefully. Julie Chang hosts. Sign up for the WSJ's free Technology newsletter. Learn more about your ad choices. Visit megaphone.fm/adchoices

​Not sure how to leverage Instagram Threads to grow your brand? Wondering how marketers are using Threads to spark conversations, build community, and stay ahead of competitors? To discover actionable tips for using Instagram Threads strategically—so you can increase visibility, engage authentically, and turn followers into fans, I interview Nicky Saunders.Guest: Nicky Saunders | Show Notes: socialmediaexaminer.com/665Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Welcome to Loan Officer Freedom, the #1 podcast in the country for loan officers, hosted by Carl White. In this episode, your host, Carl White chats with Luke Shankula, a missionary kid turned expert in AI applications, about the importance of prompt engineering and practical ways to leverage AI tools like ChatGPT to enhance productivity and marketing efforts. They discuss the rapid evolution of AI technology, the potential for automation in the industry, and the need for authenticity in a world increasingly driven by digital interactions. Whether you're a loan officer, branch manager, or simply curious about AI, this episode is packed with valuable information and practical tips to help you stay ahead in a rapidly evolving landscape. Schedule a one-on-one free coaching call, click here or visit LoanOfficerStrategyCall.com.

Alyssa Rowan taught elementary school before she decided it was time to make a change. She started upskilling with Aspireship and listening to the TCC podcasts to help her navigate her exit from education. She landed a role as a BDR and has now become a marketer for the same company! Join us as we discuss the first role out of the classroom and how it can really be a standing ground for growth forward. Find Alyssa on ⁠Linkedin⁠. Free Quiz:⁠ What career outside of the classroom is right for you?⁠ Explore the course that has helped thousands of teachers successfully transition out of the classroom and into new careers:⁠ The Teacher Career Coach Course Learn more about your ad choices. Visit megaphone.fm/adchoices