Podcasts about marketers

Marketers keep saying the funnel is dead, but this chat actually explains what changed and what to do about it. You'll hear how to rethink content for 23-word questions, why website traffic is shrinking, and what to build instead, plus a hopeful take on AI that puts humans back in charge. And yes, Jay Schwedelson gets personal with Yamini Rangan about college drop-offs, plants that refuse to live, and the real reason personality now beats playbooks.ㅤFollow Yamini on LinkedIn and explore HubSpot's Loop playbook content and the HubSpot Media Network for practical examples you can borrow.ㅤBest Moments:(02:45) The college drop-off half-tear that turned into a full-on drive-to-the-airport cry.(05:01) Is the funnel dead or just changing shape as HubSpot shifts thinking toward a loop.(06:41) Eight out of ten Google searches end with no click, and what that means for your site.(08:50) Content has to answer specific LLM-level questions with citations and case studies.(12:52) Personality beats generic content as podcasts, YouTube, and newsletters win on trust.(16:15) AI won't replace humans; it finally makes one-to-one personalization at scale real.ㅤCheck out our 100% FREE + VIRTUAL EVENTS! ->Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!Register here: www.GuruConference.comㅤCheck out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/

In this reflective solo episode of Making a Marketer, host Megan Powers shares her journey through a whirlwind of travel, professional obligations, and personal milestones. As the incoming president of the San Diego chapter of Meeting Professionals International, Megan discusses the challenges of balancing leadership roles while maintaining the quality and consistency of the podcast.This candid conversation touches on the realities of leadership, emphasizing that it's normal not to have it all at once. Megan reflects on her commitment to the Making Strides Against Breast Cancer walk, celebrating 20 years of fundraising, and the importance of mentorship in the events industry.Key Themes:- Leadership Realities: Megan shares her experiences and insights on what it means to lead in a volunteer organization, highlighting the importance of teamwork and support.- The Importance of Mentorship: Discover how every member can serve as a mentor, shaping the future of the industry and fostering a sense of belonging.- Balancing Act: Megan discusses the challenges of juggling professional responsibilities, personal commitments, and the passion for delivering valuable content to listeners.- Call for Engagement: Megan invites listeners to share their thoughts on leadership and suggest future guests to enhance the podcast experience.This episode serves as a heartfelt reminder that while the path of leadership can be demanding, it is also rewarding. Join Megan as she prepares for an exciting year ahead and looks forward to bringing more inspiring content to the Making a Marketer community.Our guest...Do you know me? :) The latest bio - Megan Powers is an accomplished marketing and events strategist with over two decades of experience in event production and execution. A strategic marketer and technologist, she excels in producing impactful face-to-face experiences that boost brand awareness and drive sales growth. She has been working on Oracle's Global Events team in sponsorship operations since 2023. Megan founded her business Powers of Marketing in 2013 and she hosts/facilitates digital and in-person events for her client Chief Wine Officer. She is a natural-born facilitator who puts her curious mind to work as a podcaster, hosting and producing this podcast since 2017.~._.*._.~Making a Marketer is brought to you by Powers of Marketing - providing exceptional podcast experiences & online and in-person events since 2013. Check out episode 179, and if our show moves you, please share it and let us know your thoughts!Take our LISTENER Community Survey!!! HERE** Our editor Avri makes amazing music! Check out his music on Spotify ! **

Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We're breaking down highly involved, complex research into plain language and takeaways any marketer can use.In this episode, Elena and Rob explore how consumer response to advertising behaves more like a phase transition than a smooth curve. They discuss saturation points, tipping points, and why some channels scale differently than others.Topics covered:   [01:00] "Symmetry Scaling Laws and Phase Transitions in Consumer Advertising Response"[03:00] Three parameters: marketing effectiveness, response sensitivity, and behavioral sensitivity[04:00] Which parameter matters most for TV?[05:00] Testing against traditional models[06:00] Network effects and audience clustering  To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter.  Resources: Marín, J. (2024). Symmetries, scaling laws and phase transitions in consumer advertising response [Preprint]. arXiv. https://doi.org/10.48550/arXiv.2404.02175   Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts. 

Most marketers are using AI to replace their thinking instead of sharpen it—and it's showing. In this episode, Sarah and Chase break down why lazy prompting is the reason your creative feels stale, your tests flop, and your "winners" die in two weeks. They'll walk you through 50 wild "what if" experiments that flip marketing psychology upside down and show you how to use AI as a thinking partner, not a content mill. Here's a taste:

Ryan Lisk from Hybrid Legal joins us to talk about the legal side of what marketers need to know about using AI in your work.There's a consensus in marketing that “everyone's using AI”. Whether that's the case or not, we do all need to be aware of the potential legal impact of using AI. Especially with client work.So, we've got legal eagle Ryan Lisk (Founder of Hybrid Legal) coming to talk to us all about AI and the law. In the webinar, we cover…- Examples of where marketing and AI have gone wrong- Things marketers should be considering from a legal perspective when it comes to AI- How to use AI confidently without stepping into a legal minefield0:00 – Intro 0:50 – Meet Ryan 2:05 – Is AI content legal? 4:15 – The banana story

Clint Oram, co-founder and former CMO/CTO of SugarCRM, joins Clark Newby on the Tomorrow's Best Practices Today podcast to explore how AI is reshaping B2B sales and marketing. From his roots at SugarCRM to advising AI startups and hosting his own show PROMPT This, Clint shares hard-won insight into what's real—and what's hype—in AI's impact on business.In this conversation you'll learn:- How generative AI is rewriting the rules of productivity for sales and marketing professionals—what is changing, what still matters.- Why “jobs lost to AI” is the easier narrative, but not necessarily the accurate one—and what smarter companies are doing now to stay ahead.- What social selling really looks like today, how LinkedIn has evolved (and been blocked by spam), and how sellers can build meaningful audiences rather than send endless cold InMails.- The tools and tactics that Clint regularly uses—his favorite generative-AI platforms, how he advises companies, and how younger professionals (including recent grads) can future-proof their careers by embracing and mastering AI.- A candid look at the post-pandemic tech bubble, the hiring surge in 2022-23, and why the softening market is providing an opportunity—if you know where to look.Whether you're a sales leader, marketer, agency owner, or recent grad trying to find your footing, this episode offers concrete take-aways and strategic questions to ask. If you believe that AI is going to change everything—yes, and so are you—this discussion will ground that belief with practical insight and next-step ideas.-----CONNECT with us at:Website: https://leadtail.com/Leadtail TV: https://www.leadtailtv.com/LinkedIn: https://www.linkedin.com/company/lead...Twitter: https://twitter.com/leadtailFacebook: https://www.facebook.com/Leadtail/Instagram: https://www.instagram.com/leadtail/----00:00 Intro — From CRM to AI01:40 Why Generative AI Is Changing Everything04:00 Fear, Optimism, and the Future of Work06:00 The Job Market Myth10:00 The Tech Bubble and False AI Narratives11:00 Social Selling and the Spam Era14:00 LLMs and the New Sales Funnel17:00 Future-Proofing Your Career with AI22:00 The Best AI Tools for Marketers and Sellers27:00 Reinventing the Podcast Creator29:00 Launching “Prompt This”31:00 How to Get Started with AI32:00 Final Thoughts — Is AI as Big as the Internet or Electricity?#b2bmarketing #b2b

Marketing at the pace of AI innovation isn't easy, but Rubina Carlson, Head of Marketing at 90 Seconds, has found a way to stay ahead without burning out. In this conversation with host Vinnie Romano, Rubina shares her honest journey from feeling late to the AI party to becoming an AI-first marketer who dedicates one hour per week to systematic experimentation. This episode is packed with practical wisdom for B2B marketers who feel overwhelmed by the rapid pace of AI evolution. Rubina reveals how she carved out time to test tools like Opus Clip, custom GPTs, and Canva Magic, turning weekly pain points into opportunities for AI-powered solutions. She challenges the myth that prompt engineering requires specialists, arguing instead that it's simply about learning to communicate with clarity. Whether you're struggling to justify AI experimentation to leadership or feeling paralysed by the sheer number of tools available, this episode will give you a clear framework to start testing, learning, and integrating AI into your everyday marketing workflow. Guest Introduction Rubina Carlson is a Certified Practising Marketer and Head of Marketing at 90 Seconds, the global platform empowering enterprise brands to create video content at scale. With over 15 years of experience driving growth across tech, tourism, higher education, and agency sectors, Rubina leads data-driven, growth-focused strategies that fuel brand visibility and revenue. Known for her early adoption of social media platforms and now AI, she's at the forefront of marketing innovation, having built internal GPTs and tested a wide range of AI tools to push marketing performance further. Beyond her corporate role, Rubina serves as Director of Digital Adelaide (South Australia's largest marketing conference) and is a key driver of Adelaide's emerging AI events. Key Topics Overcoming "late to the AI party" fears: Transform anxiety into systematic learningOne-hour-per-week AI testing: Friday afternoon framework for testing solutionsBuilding custom GPTs: Achieve 80% first-draft quality with brand voiceStrategic AI tool testing: Compare tools for real problem-solving vs trendsOpus Clip for video repurposing: Transform long videos into social clipsRebecca Webber's AI success: Cut assessment time from 60 min to 30 secPrompt engineering demystified: Clear communication, not specialist roleNavigating AI restrictions: Build business cases when IT blocks tools Resources & Links People Mentioned Stephen Mayall - Growth marketer focusing on AI and agentic workflowsTim Lillyman - Marketing leader at XPON Technologies Group, active in AI and automationAxel Sukianto - B2B SaaS marketer and growth marketing advisorChristopher Chow - Head of Growth Marketing at Smokeball, LinkedIn video creatorRebecca Webber - Literacy leader at the Department of Education, South Australia, developed an award-winning AI assessment toolSimon Sinek - Author of "Start with Why" Companies & Tools 90 Seconds - Rubina's company, a global video creation platformOpus Clip - AI video clipping tool for creating viral shorts from long videosCanva Magic - AI features within Canva for design and content creationCustom GPTs - OpenAI's customisable AI assistantsDepartment for Education, South Australia - Organisation where Rebecca Webber developed an award-winning AI assessment toolSocial Media Club Adelaide - Early adopter community mentioned by Rubina Books & Resources "Start with Why" by Simon Sinek Subscribe to the xG Weekly Newsletter for weekly insights on B2B growth across APAC: https://xgrowth.com.au/newsletter Contact & Credits Host: Vinnie Romano Guest: Rubina Carlson Produced by: Shahin Hoda and Alexander Hipwell Edited by: Alexander Hipwell Music by: Breakmaster Cylinder APAC's B2B Growth Podcast is Presented by xGrowth

Australian brand marketers and their UK counterparts came up with very different views on where they see their biggest challenges, according to a study by QMS that was aligned to research by Ocean Outdoor UK. Marketers from the UK cited attention as their key challenge, while Australian marketers flagged sustainable growth and unified measurement. When it came to top marketing investment priorities, the top two criteria for both markets were the same things. Number one: reach. Number two: ROI. But they diverged on the third, which for the UK was cost (CPM), whereas for Australian marketers it was attention. “So the question [for Australian marketers] is not ‘how much?’ but ‘how well?’, per global advisor to QMS and ad industry veteran, Anne Parsons. “It's a real shift that says that Australian brand marketers are thinking about effectiveness much more than they're thinking about efficiency.” She says that chimes with peer-reviewed research by Oxford University Professor Felipe Thomaz that found optimising media for reach alone no longer works because all reach is not equal – and used bluntly won't deliver business outcomes. “It's attentive reach, the quality of the reach,” that matters, per Parsons. Netflix ANZ marketing boss Tony Broderick is 100 per cent aligned. “As a business, the only metric that really counts is revenue. But the one that marketing is chiefly tasked with is to drive outsized conversation – and reach for the sake of reach won't generate conversation. You need to capture attention. You need to build creative that stops someone scrolling through a feed – phone stopping content,” he says. “We make great stories … our job is to create the conversation around it. If we do that, we're supporting acquisition, retention, engagement. We have an ad service – engagement drives that as well.” He says Netflix analyses what people are watching, the conversations about it (Netflix has a billion social media followers globally) and then aims to rapidly launch campaigns based on those insights. “How can we bring those proof points in and get it live within digital out of home, targeted at the right people, a couple of days later? That's something we now do each and every week, working with partners like QMS.” While Australian marketers flagged cross-media measurement as their biggest challenge, Broderick thinks focusing too hard on measurement creates its own problems. “A big challenge and an ongoing discussion I have with my team, with my agencies, is ensuring that we try to pursue a plan that is best versus what's easiest to measure. What I'm most focused on is really just the right set of signals, rather than the absolute best report card for every campaign,” says Broderick. “If you're just following what has always delivered the best results in the past, you're naturally steering away from innovation as well.”See omnystudio.com/listener for privacy information.

I break down how AI is reshaping marketing roles and what the top 10% of marketers are doing right now to stay ahead. In this video I'm unpacking the rise of AI orchestrators, autonomous workflows, and the creative and strategic skills machines can't replace. The shift isn't about disruption anymore, it's about abundance. Key takeaways: • AI won't replace the best marketers, creativity, initiative and strategic systems will. • Becoming an AI orchestrator means managing tools and workflows, not just using them. • Focus on human psychology, storytelling and high-agency to dominate the next 5-15 years. TIMESTAMPS (00:00) AI transforming the workforce (00:21) Why the best stay employed (01:04) Becoming an AI orchestrator (03:04) Strategy + creativity matter (05:38) Human psychology never changes How to Connect IG: / ericosiu X: / ericosiu

What if your carefully crafted training course could become a content campaign that actually drives behavior change? Most L&D professionals create amazing content that gets consumed once and forgotten. But what if that single course could spawn dozens of touchpoints that reinforce learning over time?We're seeing a shift where smart L&D teams are borrowing from marketing playbooks, and it's working. The secret isn't creating more content; it's strategically repurposing what you already have.Joining this episode is Mike Taylor, Learning Consultant at Nationwide and co-author of "Think Like a Marketer, Train Like an L&D Pro."Mike's been pioneering the campaign approach to learning, and shows us how one webinar recording can become email sequences, infographics, GIFs, and micro-learning moments.He explains why thinking in campaigns rather than courses changes everything, introduces the SURE model for creating content that sticks, and shows how to overcome the "we don't have time" objection with smart repurposing strategies.Learning points from the episode include:00:00 - 02:22 Introduction to repurposing and spawning multiple content pieces02:22 - 05:15 Why repurposing isn't more work and how to expand your reach05:15 - 06:56 Think campaigns not courses: the hero content pyramid06:56 - 09:19 Leaving breadcrumb trails across multiple channels09:19 - 11:51 Setting hooks and the SURE model for relevant content11:51 - 12:39 Why content creates feelings whether you know it or not12:39 - 14:23 Turning annual compliance into year-round micro-learning14:23 - 16:37 Using AI and A/B testing data to sell repurposing internally16:37 - 17:58 Finding small experiments to build credibility17:58 - 21:13 Visual repurposing: webinars to GIFs, polls to graphics21:13 - 23:13 Using Camtasia for Microsoft Office tips and animated GIFs23:13 - 25:00 Why even simple content benefits from repurposing25:00 - 26:53 Making subject matter expert content digestible26:53 - 31:15 OutroImportant links and mentions:Connect with Mike Taylor on LinkedIn: https://www.linkedin.com/in/miketaylor/Find out more about Train Like a Marketer: https://trainlikeamarketer.com/Camtasia: https://www.techsmith.com/camtasia/  Snagit: https://www.techsmith.com/snagit/Audiate: https://www.techsmith.com/camtasia/audiate/

In this episode, Vassilis and Marc explore things that caught their attention over the last couple of weeks. Key stories they highlight include:Ehrenberg-Bass Is Probably Right. Until It Isn't. A piece by G Douglas Why marketing's old rules still work in a new world, by Mark Pritchard 7 Focus Areas as AI Transforms Search and the Customer Journey in 2026Love Over Clicks, by Paul WorthingtonFor the marketing moment, Vassilis goes into his experience at the Millennium Alliance, CMO Forum, while concluding with the 'Ad of the week' where Marc details Skip the Dishes latest advertising campaign, highlighting its innovative approach to storytelling and brand positioning.Enjoy the show!TakeawaysEhrenberg-Bass principles are evidence-based but should not be dogma.Creativity is essential in marketing, even in established categories.Mark Pritchard emphasizes timeless marketing fundamentals.AI is reshaping customer journeys and search behaviours.Brand love can lead to economic durability.Skip the Dishes campaign cleverly uses storytelling to eliminate conflict.Marketers must adapt to AI's role in their processes.Emotional surplus can create pricing power for brands.Consistency in brand messaging is crucial across channels.The future of marketing involves collaboration with AI.Chapters00:00 - Introduction to Marketing Insights02:43 - Ehrenberg-Bass Institute and Marketing Principles05:33 - The Importance of Creativity in Marketing08:19 - Timeless Marketing Lessons from Mark Pritchard11:05 - AI's Impact on Search and Customer Journey16:21 - Navigating the New AI Landscape22:00 - The Concept of Brand Love and Emotional Surplus27:26 - Marketing Moment: CMO Forum Insights33:08 - Ad of the Week: Skip the Dishes Campaign

When marketing meets finance, the data gets real.In this episode, George Samaras, Head of Marketing Operations at Ataccama, joins Adam Kaiser to zoom in on what happens when marketing ops reports directly to the CFO.George explains how being part of the finance org reshaped his view of marketing metrics, moving from campaign performance to pipeline impact and revenue accountability. He also outlines how Ataccama's RevOps model unites marketing, sales, and customer success around one shared source of truth for better GTM visibility.You'll hear how he's helping bridge the gap between creative strategy and financial outcomes, what he's learned about efficiency from the finance lens, and why marketers need to start thinking in terms of dollars, not just engagement.In this conversation, you'll learn:How sitting under finance changes the way marketing ops measures successWhy marketers should frame results around revenue generation or cost savingsHow RevOps alignment improves data visibility and decision-makingWhy financial fluency is becoming a must-have skill for modern marketersJump into the conversation:(00:00) Introducing George Samaras(01:03) Why marketing ops now reports to finance at Ataccama(03:57) How financial alignment changes marketing measurement(05:49) Evaluating MQLs, pipeline, and event ROI(07:14) How AI and SEO shifts are impacting acquisition strategy(08:14) Attribution challenges and in-house solutions using Salesforce and 6sense(10:02) Lessons from sitting under the CFO's org(11:17) How finance influences marketing budgets and ROI analysis(13:30) Why marketing ops needs to think like finance(14:51) Acting as “Switzerland” between marketing and finance(16:35) How shared data builds credibility for marketing(18:17) The most unrealistic request George has ever received

Künstliche Intelligenz verändert die Art wie User:innen nutzen - Was bedeutet das für Deine Strategie? Um relevant zu bleiben, müssen Marketer:innen die Perspektive auf ihre SEO-Strategie ändern und neue Hebel in Bewegung setzen. Welche das genau sind, dazu mehr in dieser Folge!

In this short podcast episode, Bryan explains how duct tape got its name and why it shouldn't actually be used on ducts. Duct tape is a versatile home DIY-fix tool, but despite its name, it wasn't initially made to seal ducts at all. In 1943, we were in the thick of World War II, and ammo shipments were sealed with wax and paper tape. These were often not durable or difficult to open. Johnson & Johnson developed a tape with rubber adhesive on a cotton duck cloth backing (which was already widely used for military uniforms and tent fabrics). This new tape was nicknamed "duck" tape due to the material and its waterproof abilities (like the waterfowl). A woman named Vesta Stoudt informed President FDR about duct tape, and the War Production Board began using it in wartime supply packaging. After the war, America had a housing boom in the 1950s, which included the demand for forced-air heating and cooling systems. Marketers thought the tape could seal the ducts in those homes, so they changed the color to match sheet metal and rebranded it as "duct tape." In the 1960s, this tape was available in retail outlets with the "duct tape" branding. Unfortunately, in tests by the Lawrence Berkeley National Lab, duct tape failed miserably at sealing the ducts because the rubber adhesive dries out under heat, and dust weakens the adhesive. As a result, many building codes ban duct tape on ducts (spearheaded by California). Instead, UL-listed foil tape and mastic are approved for sealing ducts. However, duct tape still became famous for its versatility as a patching material. It's prevalent in pop culture and has been used in television shows and even in space.   Have a question that you want us to answer on the podcast? Submit your questions at https://www.speakpipe.com/hvacschool. Purchase your tickets or learn more about the 7th Annual HVACR Training Symposium at https://hvacrschool.com/symposium. Subscribe to our podcast on your iPhone or Android. Subscribe to our YouTube channel. Check out our handy calculators here or on the HVAC School Mobile App for Apple and Android.

OpenAI just launched its first global brand campaign. And instead of using algorithms or AI-driven stunts, they turned to the most old-school playbook of all: TV ads. Shot on film. With human directors. Real actors. 30-second spots about everyday moments tied back to ChatGPT.This episode, Elena and Rob break down OpenAI's new TV campaign and what it reveals about the enduring power of brand in an AI-driven world. They discuss why even the most advanced tech companies still need emotional storytelling and broad reach to grow, how AI is already transforming marketing workflows, and what separates strong brand strategy from ineffective branding. Plus, hear their takes on which brands are crushing it today.Topics covered: [02:00] Breaking down OpenAI's new TV ads[10:00] Why tech companies struggle with branding and naming[15:00] Ways AI is already giving marketers superpowers[20:00] Why brand will become even more important as AI advances[28:00] Google's brand strategy and compelling storytelling[34:00] How to keep your brand strong in the age of AI  To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter.  Resources: 2025 The Drum Article:https://www.thedrum.com/opinion/2025/09/30/mark-ritson-chatgpt-s-new-ads-show-even-ai-can-t-deny-the-brand-building-power-tv Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts. 

In this episode of Talk Commerce, Brent Peterson interviews Rytis Lauris, CEO and co-founder of Omnisend, a marketing automation platform tailored for e-commerce. They discuss the importance of retention marketing, the evolution of Omnisend, and the various touchpoints available for customer engagement. Rytis emphasizes the effectiveness of automated campaigns and the role of AI in enhancing marketing strategies. The conversation also touches on the future of e-commerce, the necessity of human involvement in automation, and the importance of standing out in a crowded market.TakeawaysRetention marketing is crucial for online sellers.Automated messages significantly increase email order rates.Combining multiple communication channels enhances customer engagement.AI tools are transforming how marketers operate.E-commerce is expected to continue growing significantly.Automated flows should be utilized for every customer journey touchpoint.Marketers need to adapt to the changing landscape of AI.Human creativity remains essential in a world of automation.Brands must maintain their unique voice to stand out.Omnisend offers presets to help businesses automate effectively.Chapters00:00 Introduction to Omnisend and Rytis Lauris02:39 The Journey of Omnisend05:16 Omnichannel Marketing Strategies08:01 The Power of Automation in Marketing10:51 AI's Role in Marketing Tools13:41 The Future of E-commerce and AI16:11 The Human Element in Marketing18:46 Closing Thoughts and Shameless Plug

AI has changed how B2B marketers work — and how they connect.In this episode, Dr. Amy Cook, Co-Founder and CMO at Fullcast, joins Michael to explore what happens when automation starts replacing authenticity, and how today's most effective marketers are rebuilding the human side of their craft.Her framework is simple: use AI for knowledge. Leave relationships to humans.Amy brings an unusual perspective to this conversation. She has a PhD in organizational rhetoric (how companies actually persuade people), ran her own agency for 15 years, and spent her early career as a professional violinist performing with the Osmond family. That last credential matters: she learned on stage that audiences always know when something feels rehearsed instead of real.That's exactly what's happening in B2B marketing right now.Join us, as we explore where AI actually makes marketers better versus where it destroys the trust that drives revenue. You'll get frameworks you can apply immediately, data from Fullcast's State of RevOps 2025 research, and the expensive lessons that come from getting this balance wrong.What we cover

Kiran Kapur and Charles Nixon talk about the new John Lewis Christmas ad, the comfort of old-fashioned catalogues, and the joy of getting something in the post. They share memories of real shopping and chat about a brand that skips Black Friday discounts to give money to charity instead — proving kindness can stand out more than sales.

Multiple award-winning funnel strategist Bud Heaton opens up about building a thriving business while honoring his family's vision. This is how purpose fuels profit.Key Takeaways:– Family alignment as a business strategy– Building over $10M in funnel sales– Quiet wins are real winsFollow and review the show if this resonated.Drop a comment on how you're aligning your business with your life.IG: @organicwordnerd

Most companies struggle with stale data and delayed dashboards. Noha Rizk, CMO of Incorta and former Global Head of Marketing at Meta AI, explains how live data infrastructure drives real business impact. She details how retail chains optimize inventory waste through real-time promotions, manufacturing companies save hundreds of thousands through live factory floor analytics, and finance teams make faster trading decisions with immediate market data.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Most companies struggle with stale data and delayed dashboards. Noha Rizk, CMO of Incorta and former Global Head of Marketing at Meta AI, explains how live data infrastructure drives real business impact. She details how retail chains optimize inventory waste through real-time promotions, manufacturing companies save hundreds of thousands through live factory floor analytics, and finance teams make faster trading decisions with immediate market data.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Sean Garner, a marketing expert for local service businesses, helps companies dominate their industries through a combination of strategy, sales funnels, SEO, and StoryBrand messaging. He emphasizes that success requires both mastery of your craft and a growth mindset, not just flashy marketing tactics. Garner uses a “Marketing Domination Framework” to build, fill, and optimize sales funnels, turning skilled professionals into recognized industry leaders while capturing and nurturing leads effectively. In this episode of Marketer of the Day, Garner advocates for service-based businesses to leverage video podcasts as a content strategy, repurposing them into blogs, social posts, and emails to maximize reach and authority. He emphasizes that strong marketing starts with the right words and messaging that address customer needs, rather than relying on logos or superficial branding. By highlighting the importance of systems like sales funnels and SEO, he shows how proper implementation can turn skilled professionals into recognized industry leaders. Garner stresses taking action, noting that knowledge alone is useless without execution, and invites businesses to work with his agency at seangarner.co for tailored, high-impact marketing support. Quotes: "Marketing doesn't start with logos or flashy visuals. It starts with words that speak directly to your customer's needs and problems. When you master that, everything else becomes easier." "Knowledge alone won't grow your business. You need systems, execution, and consistency. Without action, even the best ideas stay useless." "A strong sales funnel is more than a tool—it's a framework that turns skilled professionals into recognized leaders in their industries while capturing and nurturing leads effectively." "Video podcasts are a goldmine for service-based businesses. Repurpose them into blogs, emails, and social posts to expand reach, build authority, and connect with your audience in multiple ways." Resources: Connect with Sean Garner on LinkedIn Follow Sean Garner on Facebook Marketing Agency for Local Service Business Owners Who Want to Dominate Online

Are you wondering if building a personal brand is worth the effort? Curious about how to stand out in a crowded market while staying true to yourself? To discover a comprehensive framework for developing a compelling personal brand that opens doors and creates opportunities, I interview Goldie Chan.Guest: Goldie Chan | Show Notes: socialmediaexaminer.com/690Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Pete Sena, founder of Digital Surgeons and a tech strategist with experience at Lego, Microsoft, and Unilever, shares how service businesses can become AI-first and achieve SaaS-like margins. He emphasizes starting with existing business practices, leveraging AI to automate repetitive tasks, and using experimentation to understand AI's capabilities. Sena introduces practical strategies to integrate AI without disrupting operations and highlights the mindset shift needed to see AI as a productivity and growth catalyst rather than a threat. In this episode of The Marketer of the Day Podcast, Pete shares practical strategies for applying AI in everyday business operations. He covers ways to automate research, streamline content creation, and prototype new ideas quickly. Pete emphasizes hands-on experimentation and iterative learning, showing listeners how even small teams can use AI to improve efficiency, increase quality, and free up time for strategic decision-making. His approach highlights clarity, alignment, and human oversight, helping businesses turn ideas into actionable workflows. Quotes: “AI can either replace you or unlock new levels of success—mindset matters.” “Start with what your business already does well, then layer AI to amplify it.” “Clear communication with AI is key—avoid ‘work slop.'' Resources: Connect with Pete on LinkedIn Follow Pete on Twitter Become more divergently creative

Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We're breaking down highly involved, complex research into plain language and takeaways any marketer can use. In this episode, Elena and Rob explore why Americans watch over 40 hours of TV and video weekly. They examine how viewing habits evolved from 1992 to 2017, revealing that despite digital disruptions, total viewing time keeps growing—and 92% still happens on TV sets, not phones. Topics covered:   [01:00] "Why Do People Watch So Much Television and Video? Implications for the Future of Viewing and Advertising"[02:00] Average viewing climbed from 35 to 41 hours weekly[04:00] Live TV dropped to 74%, but TV sets dominate[06:00] EEG studies reveal TV's relaxation effect[08:00] Digital video now rivals traditional TV viewing[10:00] Why entertainment trumps complicated messaging  To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter.  Resources: Wilbur, Kenneth C. 2023. “Why Do People Watch So Much Television and Video? Implications for the Future of Viewing and Advertising.” Journal of Advertising Research 63, no. 1: 16–31. https://doi.org/10.2501/JAR-2023-003   Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts. 

Marketers are asked to build brand and drive results all at once. But doing both well starts with knowing how lead gen and demand gen really work, and how to use them together. Allen talks with Gorilla 76's Aren Buresh and Peyton Warren about what's changed in 2025, what still works, and how to tell if your brand is ready. You'll leave with clear, actionable advice and a smarter way to think about your funnel.

Community work at scale is like hope with its sleeves rolled up … We loved this latest podcast conversation with Rob Hopkins, co-founder of the Transition Network, climate activist and author of the fabulous feel good book, ‘How to Fall in Love with the Future'. Rob argues that the most critical work of our time is to actively imagine and cultivate a longing for a better future. He talks about the climate crisis being at its heart, a failure of the imagination telling us, “I think we live in a time where the future is being cancelled and the future is being colonized, and if you talk to a lot of young people, the future has just sort of disappeared, they can't think about the future”. The solution, he suggests, is not more dire warnings, but a radical shift towards what activist Ouassima Laabich calls "sensual futuring" - making a positive future feel tangible, desirable, and within reach. And that is exactly what his book sets out to do as he takes the reader (or listener) off in a time machine! Rob talks about how traditional activism, rooted in an "information deficit model," has failed to engage the vast majority of people. Simply presenting facts about collapse and extinction leads to paralysis, not action. Instead, he proposes that the primary objective of any movement for change should be "the cultivation of longing," using storytelling, play, and immersive experiences. Rob explains people should be able to, “see, smell, and taste” what a sustainable, equitable world could be like. Rob tells us how he has taken thousands of people through his "time travel" workshops, guiding them to a positive 2030, making the alternative future an emotional reality for them. His book, “How to Fall in Love with the Future”, is the antidote to where we currently find ourselves, in a world where we've had our collective imaginations stifled and the promotion of fear is all too familiar. Countering this head-on he explains, “I try to fill people's cupboards with stories so that then when someone says that's not possible they say, yes it is”, the book is packed with real-world examples of what is already possible, from car-free neighbourhoods in Germany to community-led energy projects. He emphasises that we must connect visionary thinking with on-the-ground action. For Marketers, Rob acknowledges the need for our skills in shaping desire and cultivating longing, not to drive consumption but instead help tell the stories that will guide humanity toward a thriving future. This is a wonderful conversation which had Michelle scribbling away throughout, his book is a MUST read! Tune in as we talk to Rob about: The crisis of imagination – how our collective ability to imagine a positive future has declined, leaving us stuck in the present. Why we need to cultivate longing over fear - change-makers should be pushing to inspire a deep, emotional longing for a different future. Making the future tangible through "time travel" – the power of immersive storytelling should not be underestimated in helping people experience a positive future, making it feel real and worth fighting for. “We must imagine while we build” Mariame Kaba: Action and imagination go hand-in-hand. Building a better world requires constantly articulating and refining the vision we are working towards. Marketing's role: understanding psychology and cultivating desire is key to bridging the gap between abstract ideas and public longing. For more information about Rob, visit: https://www.robhopkins.net/ where you'll find links to his books. Enjoy - and if you love the podcast, share with your friends, family and colleagues. ________________________________________________________________________ About us… We help Marketers save the planet. 

Dr. Andrew Campbell, retired senior military strategist and peace leadership pioneer, shares insights on transforming toxic organizations and leading with emotional intelligence. He emphasizes that conflict is unavoidable, and the way leaders respond—rather than react—shapes organizational culture. Through his PACT framework, he teaches how to pinpoint root causes, acknowledge perspectives, collaborate on solutions, and take accountability to prevent recurring disputes. Leaders set the tone for a healthy or toxic environment, and understanding others' perspectives is key to resolving conflicts effectively. He also shares personal experiences of being a toxic leader early in his career and how 360-degree feedback and perspective exercises helped him transform his leadership style. In this episode of Marketer of the Day, Dr. Campbell highlights how a leader's character, values, and principles shape their influence and legacy. He stresses the importance of listening to understand, acknowledging mistakes, and stepping outside personal perspectives to manage conflict effectively. Leaders must embrace growth, apply practical strategies to prevent disputes, and foster healthier organizational cultures. He explains that structured conflict management can save hours of wasted arguments and prevent employee turnover caused by toxic workplaces. Quotes: "Every relationship has conflict; how you manage it shapes your culture." "Leaders often react rather than respond, and that determines how people will follow or resist." "We focus on symptoms, but the real issue is often what is not being said." "Your character determines whether you inspire trust or create toxicity in your organization." Resources: Connect Dr. Andrew Campbell on LinkedIn Global Leadership Education and Training Institute Chaos Is a Gift – available on Amazon

In this special Halloween-themed episode, we explore three behavioral science principles with surprising brand applications: how variety bias can help challenger brands, why ending on a high note matters, and how uncertain rewards can drive more excitement and engagement—without costing more.

Most marketers twist numbers to make their results look better than they are. In this episode, I break down the difference between real math and marketer math so you can spot the tricks and make smarter decisions with your money.  

The integral role of the CMO in driving authentic sustainability… In this final episode of our Responsible CMO mini-series, we're joined by Sophie Collins, CMO at MPB. Sophie shares her experience and provides compelling insight for how a Chief Marketing Officer can be the driving force behind an organisations' sustainability mission. At MPB, a platform for buying and selling used photography equipment, the CMO role transcends traditional marketing, integrating sustainability directly into the function and business strategy. Sophie's approach is rooted in the authenticity of MPB's purpose and circular business model. She emphasises that her role is not to invent a sustainability narrative but to articulate the organisation's genuine commitment, “we are genuinely on a sustainability journey, and we genuinely care, and my job is to say that out loud.” A key structural decision that underscores this integration is having the VP of Sustainability report directly into her within the marketing department. This creates a “two-way street,” ensuring that sustainability goals inform marketing communications and that customer insights, in turn, push the organisation to be more ambitious in its sustainability initiatives. Internally, Sophie's team uses employees as a “litmus paper” for new initiatives, prioritising internal communication to ensure ideas resonate and maintain authenticity before external launch. This has helped cultivate a passionate, purpose-led marketing team empowered to make decisions that balance people, planet, and profit. Externally, this philosophy translates into bold, long-term commitments. For Sophie, the CMO's responsibility in sustainability is paramount, “I sort of think it's entirely the CMOs responsibility...if you think about the people whose job and skill set it is to drive behavioural change and communicate well, then that's the challenge that we have in sustainability.” She argues that the core skills of a marketer, communication and driving behavioural change, are what is needed to tackle the complex challenges of sustainability. Her leadership is motivated by a desire to have a positive impact, using her skills to foster a more sustainable form of consumerism. She concludes that while it is challenging work, it is the collective responsibility of marketers to lead this change and we couldn't agree more. Tune in as we talk to Sophie about: How the CMO's role is simplified and empowered when sustainability is an authentic, core part of the business model. Why embedding the sustainability function within the marketing department ensures strategic alignment and creates a system of accountability that pushes the organisation to be better. Testing with internal communication is a crucial first audience for sustainability initiatives, helping to gauge authenticity and passion, before external launch. Practical ways marketers can green out their media plans and campaigns. Why we need long-term commitment over short-term campaigns. For more information about Sophie , tune in via LinkedIn. And find out more about MPB. Enjoy - and if you love the podcast, share with your friends, family and colleagues. More to come in this series… and it's great to be back! ________________________________________________________________________ About us… We help Marketers save the planet. 

Get Kyle's Top 1% ChatGPT Marketing Stack (free): https://clickhubspot.com/khv Ep. 374 Is ChatGPT the most impactful tool in the marketer's tech stack? Kieran and Kyle Poyar, creator and writer of Growth Unhinged, dive into the revolutionary ways marketers and go-to-market teams are using generative AI to transform their workflow—faster, smarter, and with more impact than ever before. Learn more on how marketers are leveraging ChatGPT for persona research with deep context, creating differentiated product positioning, and optimizing growth experiments to make better business decisions. Mentions Kyle Poyar https://www.linkedin.com/in/kyle-poyar Growth Unhinged https://www.growthunhinged.com/ ChatGPT https://chatgpt.com/ Clay https://www.clay.com/ Lovable https://lovable.dev/ Jellyfish https://jellyfish.co/ Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt We're creating our next round of content and want to ensure it tackles the challenges you're facing at work or in your business. To understand your biggest challenges we've put together a survey and we'd love to hear from you! https://bit.ly/matg-research Resource [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip We're on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg  Twitter: https://twitter.com/matgpod  TikTok: https://www.tiktok.com/@matgpod  Join our community https://landing.connect.com/matg Thank you for tuning into Marketing Against The Grain! Don't forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934   If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar   Kieran Flanagan, https://twitter.com/searchbrat ‘Marketing Against The Grain' is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.

Single women often face unique financial challenges, from earning less than men to navigating life on a single income. In this episode of the Marketer of the Day podcast, Robert Plank sits down with Margaret Price, co-author of Single Women and Money, to break down the invisible emotional and psychological barriers women face with money. They explore budgeting, investing, insurance, and long-term planning, offering practical strategies to take control of finances and live well. Margaret Price shares insights from her book, offering tailored checklists for widows, divorcees, and never-married women. She emphasizes budgeting for what matters most, building emergency funds, investing wisely, and using social support to stay financially accountable. Listeners will learn actionable steps to feel empowered, avoid debt, and make financial decisions confidently. Quotes: “It's more expensive to be single than married, and single women have it especially hard.” “You can afford the things you most want in life; budget for these priorities and leave out what you don't need.” “Money isn't scary. It's just about what you do in life and how much it costs.” Resources: Follow Margaret Price on Twitter Connect with Margaret Price on LinkedIn Purchase Single Women and Money: How to Live Well on Your Income by Margaret Price and Jill Gianola.

Most digital marketers treat brand building like performance marketing. They run two-day tests, allocate 0.2% of budget, or recycle performance creative for reach campaigns. It fails every time.This week, Elena, Angela, and Rob are joined by Kevin Goodwin, SVP of Strategy and Growth at New Engen. Kevin shares how his agency evolved from pure performance marketing to embracing effectiveness principles, why digital gets unfairly dismissed by brand marketers, and the specific ways marketers sabotage their own digital brand-building efforts.Topics covered: [00:04] Kevin's journey from finance to digital marketing at Zulily[00:08] How iOS 14 and rising interest rates forced New Engen to evolve[00:13] Why measurement is critical for digital brand building[00:16] What digital marketers get wrong about brand campaigns[00:20] Why marketers should challenge platforms for better brand-building tools[00:23] Preparing for the death of the click in an AI-driven world  To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter.  Resources:  2025 Tom Roach Article: https://thetomroach.com/2025/01/12/brand-building-in-the-platforms/ Kevin Goodwin's LinkedIn: https://www.linkedin.com/in/kevin-goodwin-12b4243a/Kevin's Substack: https://kevingoodwin.substack.com/aboutNew Engen Website: https://newengen.com/ Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts. 

This episode is all about helping you think like a marketer, not just in theory, but in a way that's practical and approachable. I'm breaking down how to connect deeply with your audience by moving beyond those generic identifiers and tapping into real-life scenarios, emotions, and storytelling that makes your content truly resonate. We'll discuss the psychology behind great content, learn how to speak directly to your audience's lived experiences, and you'll leave with a quick win you can put into action this week. Whether you're selling a product, a service, or simply trying to grow your presence on social media, the goal is to build genuine connection, community, and belonging through every piece of content you share. In this episode we'll be covering:How to think like a marketer by knowing and understanding your audience almost as well as you know yourself.Practical tips for creating relatable content that focuses on real-life moments and scenarios that can be used in any industry.The why behind specific identifiers  vs generic labels like “busy mom” or “small business owner”The key reasons people choose to follow and buy: connection, community, and belonging, and making sure they are in any content you create.Featured content in this episode:Masseya: Home cooked meal for your kidsRecommended episodes:Episode 042: Your Simple B-Roll Can Become Easy Reels That Actually ConvertEpisode 067: The Importance of Belonging on Social MediaEpisode 076: Create Content That Makes Them Want to Keeping Coming BackEpisode 080: A Crash Course in Social Media MarketingSend a message!If you use the send a message option above, be sure to include your email address if you would like a reply! (Please allow 3-5 business days for a response) Join me in the Reels Lab! Love this conversation? Make sure to follow and subscribe so you never miss an episode. Connect with me on Instagram!

In this episode of The AdTechGod pod, host AdTechGod sits down with Dani Mariano, CEO of Razorfish, to discuss leadership, company culture, and the evolution of marketing in the age of AI. Dani shares her career journey from joining Razorfish 11 years ago to now leading the agency, and reflects on how people, mentorship, and learning have shaped her leadership style. The conversation explores the impact of AI on consumers and brands, generational differences between Gen Z and Gen Alpha, and how agencies can maintain authenticity in an increasingly automated world. Takeaways The focus is on engaging Gen Z effectively. Generative AI is revolutionizing personalization in marketing. Clients are increasingly demanding personalized communication. There is a need to explore the limits of personalization. Email marketing is a key area for personalized strategies. Understanding client needs is crucial for effective marketing. The conversation highlights the role of technology in marketing. Personalization can lead to better engagement with audiences. Marketers must balance personalization with practicality. The future of marketing lies in adapting to generational shifts. Chapters 00:08 Introduction to Dani Mariano and Razorfish 01:15 Career Growth and Journey at Razorfish 02:41 Building Relationships and Finding Mentorship 03:30 First 100 Days as CEO and the Importance of Listening 05:25 The Human Element in an AI Driven World 06:07 How Clients Are Adopting AI and Facing New Challenges 07:11 Consumer Behavior and the Rise of AI Tools 08:20 Generational Adoption and the Role of Gen Z and Gen Alpha 10:08 Gen Alpha as Third Generation Digital Natives 12:09 Influencers, DIY Culture, and Blending Digital with Physical 15:44 Maintaining Authenticity and Transparency in the AI Era 18:55 Future Outlook and Innovation at Razorfish 21:52 Women in Leadership and Career Advice 24:34 Closing Thoughts and Farewell Learn more about your ad choices. Visit megaphone.fm/adchoices

Feeling buried under too many marketing tools and platforms? You're not alone. In this episode of Leader Generation, Tessa Burg talks with John Arnold of Creatio about how AI and no-code technology are cutting through the clutter to help marketers get things done. John shares what he's seeing in the real world—from his days at Forrester researching B2B growth strategies to now helping teams at Creatio build custom solutions without waiting on developers. Together, he and Tessa unpack how marketing and IT can finally work in sync, using AI to automate the busywork and free people up for strategy, creativity and innovation. If you've ever wished your tech stack worked for you instead of the other way around, this conversation will change how you think about the future of marketing technology. Leader Generation is hosted by Tessa Burg and brought to you by Mod Op.  About John Arnold: John Arnold is the Head of Strategic CRM Advisory at Creatio, a global vendor of an agentic CRM and workflow automation platform with no-code and AI at its core. A recognized expert in CRM strategy and digital transformation, John brings enterprise-level experience helping global organizations turn emerging technology into a driver of measurable business outcomes. Before joining Creatio, John held principal advisory and analyst roles at Adobe and Forrester, where he worked with executive teams to develop customer-centric technology strategies. At Creatio, he helps organizations shift from feature-led CRM systems to outcome-driven, AI-powered growth platforms that are agile, adaptive, and built around customer experiences. John is currently leading the development of Creatio's AI-first CRM maturity models and best practices to guide enterprises in defining, customizing, and scaling their transformation journeys. His mission is to help leaders reimagine agentic CRM and no-code composability as a competitive advantage. About Tessa Burg: Tessa is the Chief Technology Officer at Mod Op and Host of the Leader Generation podcast. She has led both technology and marketing teams for 15+ years. Tessa initiated and now leads Mod Op's AI/ML Pilot Team, AI Council and Innovation Pipeline. She started her career in IT and development before following her love for data and strategy into digital marketing. Tessa has held roles on both the consulting and client sides of the business for domestic and international brands, including American Greetings, Amazon, Nestlé, Anlene, Moen and many more. Tessa can be reached on LinkedIn or at Tessa.Burg@ModOp.com.

What happens when one of the world's most opinionated marketing professors looks beyond 2025 and starts thinking about the 2030s?In this unfiltered conversation, Mark Ritson joins Conor Byrne on That's What I Call Marketing for a fast-moving, hilarious, and deeply practical chat about what marketers are getting wrong and what still works.From pricing and profitability to AI and the Mini MBA, Ritson lays out the truths that most brands quietly ignore:

Marketers talk a lot about emotional resonance and personalisation. But the reality is: most of us are still figuring out how to do it without crossing a line.In this conversation, Joe speaks with James Manderson from Braze about the tension many marketers feel between relevance, respect, and privacy.They explore:Why 95% of marketers say crafting emotionally resonant messaging is hardThe difference between “Hi {First Name}” and genuinely thoughtful personalisationHow to use first-party data in a way that feels human, not extractiveWhat trust looks like in practice — not theoryExamples of brands who walk this line wellThis isn't about sentimentality. It's about treating people like people, at scale.

Marketers are about to face a new kind of search—and Jay Schwedelson and Daniel Murray are breaking down what it means. Between trick-or-treating mishaps and Halloween candy hot takes, they unpack how AI browsers like Atlas and Comet are rewriting the rules for SEO, content gating, and how your website needs to function for both humans and AI agents.ㅤFollow Daniel on LinkedIn and check out The Marketing Millennials podcast for sharp, no-fluff marketing insights. Subscribe to Ari Murray's newsletter at gotomillions.co for sharp, actionable marketing insights.ㅤBest Moments:(02:55) Why new AI browsers like Atlas and Comet could change how marketers think about search(04:45) How to make your website scannable, fast, and AI-friendly(06:15) Why you should optimize your forms for AI agents, not just humans(09:15) The future of gated content and why “resources” pages might disappear(10:15) How to design sites with fewer clicks and more instant answers(11:00) The great Halloween candy debate: full-size bars or bustㅤCheck out our 100% FREE + VIRTUAL EVENTS! ->Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!Register here: www.GuruConference.comㅤCheck out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ㅤMASSIVE thank you to our Sponsor, Marigold!!Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).Claim your offer now at jayschwedelson.com/emma

What if your next big marketing win comes from making your website easier for AI, not people, to read?  Jay and Daniel look into the future of browsing with AI-powered tools like Perplexity's Comet and ChatGPT's Atlas. They reveal how these new browsers are changing the way people discover brands and what marketers need to do to keep up. From turning your site into answer-ready content to making it agent-friendly (yep, AI agents filling out your demo forms are real), Daniel and Jay break down: > Why PDFs and gated content could be killing your visibility > How to reverse engineer search prompts to get found > Simple tweaks to make your website more AI-scannable > What this all means for SEO, lead gen, and content strategy If you're a Marketer who wants to keep up with AI and even get ahead, this is the episode for you.

Are we really back? Were we ever truly gone? Who is special guest Drake Scottford, and why is he joining us today? These questions and more will be answered in episode 45.On a more serious note, we cover a wide range of topics today: a general catch-up on where we both are, career-wise, what prompted us to record again, and how life after debut is going. (Spoiler: it's complicated and stressful.)There's been a move in the industry to talk about the problem of career longevity, which is definitely a favorite subject here, and now we're weighing in, almost 3 years exactly after our 2022 debuts. Though we have no guest other than Drake Scottford, we did collect some responses in an informal questionnaire, and share a few of those answers.Other things we discuss: the magic sales number, and an infamous AMA with a big 5 marketing person, and the absolute joy of reading commercial fiction.Link to the Reddit AMA with Marketer: https://www.reddit.com/r/PubTips/comments/1nw96ti/ama_big_five_marketer_umssalt/Link to The Magic Number, by Todd Satterson:https://bardpress.com/the-magic-number/Tracks of My Tears (article featuring David Headley):https://www.thebookseller.com/features/tracks-of-my-tears-where-does-the-fault-lie-when-books-fail-to-hit

Ray Blakney, a serial entrepreneur and founder of Live Lingua, explains how losing everything became the catalyst for building multiple seven-figure education businesses from scratch. Beginning as a computer engineer, he launched one of the first live-teacher online schools and scaled several ventures without outside funding. Ray shares how resilience, discipline, and purpose allowed him to turn setbacks into lasting success. Through his Productized Education model, he shows how experts can transform their skills into scalable online schools that create real impact and freedom. In this episode of Marketer of the Day, Ray dives into rebuilding after failure, designing systems that allow businesses to operate independently, and leading with authenticity. He illustrates overcoming challenges through real-world examples, emphasizes the value of bootstrapping, and explains how to build structures that amplify human potential. The conversation highlights the importance of persistence, learning from mistakes, and creating ventures that endure. Quotes: “Success isn't about what you make. It's about what you build that keeps working when you stop.” “I lost everything in a single night, and that's when I learned how to build something that lasts.” “Systems don't replace people. They free people to do what only humans can do—teach, inspire, and connect.” “Defeat the self of yesterday—that's how you grow as a leader and as a person.” “Bootstrapping forces you to build real value because every mistake costs you personally.” Resources: Follow Ray Blakney on Facebook Connect with Ray Blakney on LinkedIn Turn Your Skills into Scalable Online Schools with Ray Blakney

Perry Belcher is a renowned digital strategist, educator, and veteran entrepreneur who has shaped the way millions approach marketing, sales, and storytelling online. Best known as the co-founder of DigitalMarketer and the Traffic & Conversion Summit, two of the most influential platforms in digital business, Perry has earned the nickname “The Billion Dollar Man” for the billions in sales his strategies have generated worldwide. A master copywriter, best-selling author, and high-impact speaker, Perry is celebrated for his ability to turn complex ideas into instantly actionable insights. His copywriting frameworks, product launch strategies, and growth systems have been adopted by entrepreneurs and brands across the globe, resulting in over $500 million in direct sales. Today, Perry is focused on the intersection of artificial intelligence and human creativity, helping entrepreneurs harness AI tools to grow faster, future-proof their skills, and scale with less chaos. With decades of experience, an unmatched track record, and a gift for simplifying success, Perry continues to inspire and equip business leaders to thrive in the digital age.   During the show we discussed: AI builds stronger, more personalized customer relationships. Irresistible offers use key elements that drive buying decisions. Automation and LLMs create modern customer journeys. AI replicates top performers and automates repetitive tasks. Simple frameworks turn complex marketing into action. Marketers must adapt to thrive in an AI-driven economy. Businesses often err when scaling marketing efforts. Creativity and AI must align for powerful brand storytelling. Resources: https://perrybelcher.com/ https://partnerwithperry.com 

Marketers risk becoming lazy by blindly trusting AI outputs without critical thinking. Dave Steer, CMO at Webflow, explains how to maintain strategic judgment while leveraging artificial intelligence effectively. He demonstrates creating a custom "chief of staff" GPT trained on company context and decision-making frameworks to challenge thinking rather than replace it. Steer emphasizes treating AI as a strategic partner that asks probing questions instead of a tool that generates mindless outputs.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Most insurance agencies market themselves like they're still stuck in the last century, relying on tired tactics, generic messaging, and treating their marketing team like order-takers.But what if your marketing could be your agency's ultimate weapon? My guest, Aubrey King, Director of Marketing at McConkey Insurance & Benefits, is here with a new framework for breaking out of the "boring insurance" mold. We get into why traditional agencies resist change, how McConkey uses its unique non-commissioned model to stand out, and the critical need to tailor your message and empower your marketing team. This is the guide for agencies ready to stop blending in and start getting noticed.▶▶ Sign Up For Your Free Discovery Callhttps://calendly.com/aneary/strategy-sessionKEY MOMENTS(00:00:00) Stop Marketing Like It's 1990, with Aubrey King (00:06:09) The Marketer's Mindset: How Personal Challenges Fuel Professional Growth (00:09:37) Why Traditional Agencies Are Allergic to Modern Marketing (00:12:01) The Ultimate Differentiator: McConkey's Non-Commissioned Advantage (00:17:19) The Modern Marketing Formula: Audience, Message, Channel (00:24:09) Beyond Selling: Using Content to Educate & Retain Clients (00:31:21) The Agency Leader's Job: Get Out of Marketing's WayCONNECT WITH ANDY NEARY

Marketers love to talk about great copy…but few actually know how to write it. Kate Mountz does. She's one of the sharpest content marketers in the game, and in this episode, she and Daniel break down the mindset and mechanics behind writing that converts, connects, and actually feels human. They get into how marketers can use research to find real insights (not just filler), how to build a brand voice that scales, and why your quirks as a writer are the key to authenticity in a world full of AI content. Kate shares her journey from raising her hand to run social media at a startup to ghostwriting for founders and building entire content systems. She also explains how to keep your creativity alive when you're publishing at scale and why doing the hard part of writing yourself will always be your marketing superpower. If you care about storytelling, brand voice, and creating content that actually hits, this episode will make you rethink how you write, research, and create. Acquired by Atlassian in 2023, Loom is an AI-powered video communication tool for work that lets users record and share videos quickly and easily. Loom helps teams stay connected across time zones and boosts productivity. Visit Loom.com for more information. Follow Kate: LinkedIn: https://www.linkedin.com/in/kjmountz/ Follow Daniel: LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing/ Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

What happens when the fight for justice becomes your life's greatest trial? How do you keep your sense of purpose when every day you're standing between your client and the crushing weight of the system? What drives a person to dedicate decades of their life to defending the accused—sometimes the guilty, sometimes the innocent—and to confront society's judgment head-on? In the high-pressure world of criminal defense, every case carries the potential to make or break not only a client's future but an attorney's own sanity, reputation, and belief in fairness itself.  In this episode of Marketer of the Day, Lorin J. Zaner, celebrated criminal defense attorney and author of The Making of Darth Zaner, returns to share the stories, scars, and successes from a career spent battling for justice. Known by peers and clients alike as a “legal bulldog in court but compassionate toward clients,” Zaner embodies the rare mix of toughness, intellect, and heart that defines the best in his profession. With decades of high-stakes experience, he opens up about the human side of criminal defense—the sleepless nights before verdicts, the emotional toll of defending the accused, and the inner strength required to keep fighting even when the system seems stacked against you. Quotes: “When lawyers say they've never lost a case, it means they've either only had one—or they only take guaranteed winners.” “Prosecutors have an ethical duty to do the right thing—not just to win.” “True justice shouldn't depend on how much money you have.” “I didn't write this book to boast. I wrote it so my family could understand why I wasn't around.” Resources: The Making of Darth Zaner on Amazon

In this Marketing Over Coffee: Busy putting out fires, see you next week! Direct Link to File The AI Ready Strategist course is now available! Ask for more at Analytics for Marketers! Sign up for the text line: 1-617-812-5494 Join John, Chris and Katie on threads, or on LinkedIn: Chris, John, and Katie Sign up […] The post Dumpster Fire aka Skip Week appeared first on Marketing Over Coffee Marketing Podcast.

Have you ever felt like you were capable of more—but couldn't quite break free from the limits life seems to impose? What if the real barrier wasn't circumstance, but mindset? In this episode of Marketer of the Day, Reggie Hilliard, motivational speaker, author, and founder of the GetRe-Educated movement, challenges listeners to rethink their beliefs about success, growth, and freedom. Drawing from his book 50 to 100: Infinity Within, Reggie shares how to reprogram the mind, overcome limiting beliefs, and access the untapped potential that already exists inside you. His journey—from growing up in the Bronx to becoming a leader in personal development—is a living example of turning pain into power. If you've ever wondered how to stop surviving and start thriving, this episode will show you how to transform struggle into strength and create a life without limits. Quotes: “You don't need more education—you need re-education. You must unlearn the lies that tell you you're not enough.” “Freedom isn't the absence of discipline—it's the mastery of self.” “Your past isn't your prison. It's your preparation.” “When you connect with your infinity within, you stop chasing success and start embodying it.” Resources: Follow Reggie Hilliard on Instagram Explore 50 to 100: Infinity Within: 50 Quotes, 100% Achievement, Endless Potential by Reggie Hilliard on Amazon Learn more about Reggie Hilliard and his transformational work on mindset, growth, and infinite potential