Podcasts about marketers

Marketers love shiny objects, but this chat gets real about what moves pipeline right now with Jay Schwedelson and Ben Schechter. CMO FloQast! [Industry Giant Accounting Platform]From why webinars still outperform to how to score webinar engagement the smart way, Ben shares practical plays for B2B teams that feel more consumer savvy. You also get a sanity check on AEO experiments, and a peek at how a not-so-sexy category builds a brand people actually want to follow.ㅤConnect with Ben Schechter on LinkedIn and explore FloQast if you lead or support an accounting team looking to modernize the close and operations.ㅤBest Moments:(01:23) From B2C to B2B - the consumer skills that turbocharge enterprise growth(04:12) Webinars still crush - attendance, engagement, and conversion you can bank on(06:55) Registered vs attended vs engaged - who sales should call first and why(08:52) Stop worshiping lead count - pipeline and dollars beat vanity metrics(11:45) AEO is real but early - balance experiments with core SEO and paid search(15:15) Making accounting feel human - a distinct voice and an in-house studios teamㅤCheck out our 100% FREE + VIRTUAL EVENTS! ->Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!Register here: www.GuruConference.comㅤCheck out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ㅤMASSIVE thank you to our Sponsor, Marigold!!Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).Claim your offer now at jayschwedelson.com/emma

In this episode, Eric shares how to set up AI agents using Lindy, Replit, and Claude Code—and how to choose the best one for your workflow. You'll see real projects like a meeting-prep bot, a Slack recruiting agent, and MCP-powered sub-agents inside Cursor. Eric also covers how to use calendar triggers, send automated messages, and scale ROI-driven workflows that save time and boost productivity. Key takeaways ● Lindy vs. Replit vs. Claude Code: setup and use cases ● Build a meeting-prep agent with social research ● Scale MCP sub-agents for marketing ROI TIMESTAMPS (00:00) AI agents intro and goals (00:19) Lindy setup and templates (04:34) Replit agents and Slack bot (06:44) Claude Code MCP with Cursor (08:21) Agentic leverage and workflow tips

Athena Kasvikis is managing iRobot amid a turnaround more than 18 months after regulators nixed its acquisition by Amazon. But she's also been an entrepreneur who led Behave Bras to success on “Shark Tank.” She brings classical Procter & Gamble marketer training to bear on Roomba, arguably the most iconic brand in robots, as interest in robotics and AI soars, in part thanks to Elon Musk. Here she talks on those things plus her outlook on CTV, data-based targeting, agency relations and how that “I, Robot” movie wasn't named after the company, or vice versa.

I spent three days at Smart Marketer Live in Denver, capturing raw conversations with agency owners, brand founders, and Meta reps about what's actually working in 2025.This isn't your typical conference recap. We're talking about Meta's Andromeda update that killed everyone's ad performance over the summer, why TikTok Shop might be a trap, and how a chicken supplement business owner plans to poach employees like she's manifesting herbs.Featuring Beav Brodie (Tactical Baby Gear), Brett Curry (OMG Commerce), Attila from Smart Marketer, and Celia Hatch (Buff Clucks).SPONSORSSwym - Wishlists, Back in Stock alerts, & moregetswym.com/kurtCleverific - Smart order editing for Shopifycleverific.comZipify - Build high-converting sales funnelszipify.com/KURTLINKSTactical Baby Gear: https://tacticalbabygear.comFight Soap: https://fightsoap.usBuff Clucks: https://buffclucks.comOMG Commerce: https://omgcommerce.comSmart Marketer: https://smartmarketer.comWORK WITH KURTApply for Shopify Helpethercycle.com/applySee Our Resultsethercycle.com/workFree Newsletterkurtelster.comThe Unofficial Shopify Podcast is hosted by Kurt Elster and explores the stories behind successful Shopify stores. Get actionable insights, practical strategies, and proven tactics from entrepreneurs who've built thriving ecommerce businesses.

Today, I sit down with the incredible Alex Cattoni, founder of the Copy Posse. Alex is on a mission to de-douchify the Internet, redefine modern marketing, and build what she calls an “empathy empire. We dive deep into the power of finding your authentic voice, why polarity builds popularity, and how to create magnetic messaging that truly connects in today's trust recession. Alex shares her journey from playing small behind the scenes to boldly stepping into her voice, her power, and her leadership, and how you can do the same. Featured on Forbes, Mindvalley, and Foundr, Alex is a five-time Ad World speaker, 2022's Marketer of the Year, and a true game-changer in the world of conscious marketing. This conversation will empower you to own your voice, lead with integrity, and build a business that shines with truth, trust, and authenticity. Let's do this!Follow Alex Cattoni here:Instagram: https://www.instagram.com/copyposse/Website: https://copyposse.com/YouTube: https://www.youtube.com/@AlexCattoniGet exclusive access to powerful behind-the-scenes riffs I only share with my inner circle. SUBSCRIBE to unlock it now and go deeper with me here: https://www.buzzsprout.com/818893/subscribeJoin the Mastering Your Mindset Facebook Group, and surround yourself with individuals who are on their journey to success. https://www.facebook.com/groups/MasteringYourMindsetwithDanielleThe Success Society is your gateway to an elevated life—an empowering community for driven individuals who are ready to align with abundance, success, and purpose. Join us for less than a cup of coffee per month! https://empress.danielleamos.co/the-success-society/Want to start working with me? Book a complimentary strategy call with The Success Society Team. We're here to support you. https://danielleamos.as.me/strategycallsetterYou can catch the video version of this episode on my YouTube channel. Subscribe here: https://www.youtube.com/@thedanielleamosOne conversation with me can change your life. Access my free gift, Success Mindset Workshop, here: https://successmindsetworkshop.danielleamos.co/If you love this episode, please share it on Instagram, tag me, and send me a DM @TheDanielleAmos; I'd be so grateful if you could leave me a 5-star review on Apple Podcasts and Spotify.Support the show

In this episode of the Destination Marketing Podcast, Adam is joined by two returning guests, Greg Starr, founder of Driven, and Ed Harris, CEO of Visit Williamsburg. They discuss how tourism professionals can leverage LinkedIn effectively to showcase the value they generate in their communities to stakeholders every day. Maintaining consistent online visibility ensures that stakeholders see the DMO's activities in real-time, which is critical in earning recognition for their efforts and securing long-term funding. They also highlight the importance of authenticity and transparency in content, encouraging destinations to embrace the build-in-public approach instead of always projecting an image of perfection. Subscribe to our ⁠⁠⁠⁠newsletter⁠⁠⁠⁠! The ⁠⁠⁠⁠Destination Marketing Podcast⁠⁠⁠⁠ is a part of the ⁠⁠⁠⁠Destination Marketing Podcast Network⁠⁠⁠⁠. It is hosted by Adam Stoker and produced by Brand Revolt. If you are interested in any of Brand Revolt's services, please email ⁠⁠⁠⁠adam@thebrandrevolt.com⁠⁠⁠⁠ or visit ⁠⁠⁠⁠www.thebrandrevolt.com⁠⁠⁠⁠. To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit ⁠⁠⁠⁠www.thedmpn.com⁠⁠⁠⁠. If you are interested in joining the network, please email ⁠⁠⁠⁠adam@thebrandrevolt.com⁠⁠⁠⁠.

Performance marketing has crowded out brand building. One executive even admitted, "We're great at performance marketing, but our brand sucks." Nike learned this the hard way when they pivoted too hard toward performance and lost what made them famous.This week, Elena, Angela, and Rob tackle marketing's most persistent divide: brand versus performance. They explore why organizations still separate these teams despite evidence they work better together, how TV bridges both goals, and practical ways to measure success across the funnel. Plus, hear why emotional storytelling doesn't mean sacrificing sales activation.Topics covered: [01:00] Why performance marketing has taken over budgets[03:00] The problem with prioritizing what's easy to measure[11:00] Developing creative that drives both brand and sales[14:00] Why TV belongs in both the brand and performance buckets[17:00] Measuring TV's impact across short-term and long-term goals[20:00] How AI is transforming TV into a flexible, digital-like channel  To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter.  Resources: 2023 Harvard Business Review Article: https://hbr.org/2023/05/how-brand-building-and-performance-marketing-can-work-together2024 WARC Article: https://www.warc.com/newsandopinion/opinion/mark-ritson-takes-on-the-brand-performance-debate/en-gb/6874 2025 Marketing Architects and WARC report: https://www.marketingarchitects.com/FullFunnelGet more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts. 

*RE-RELEASE TIME* Episode 179 brings us back to 129 with Cass Cooper.Our guest on this one is a repeater - her episode was the 4th most downloaded all-time at the time of publishing this (episode 88 - on personal branding)! She knows her stuff and is an absolute delight.There is nuance in how we approach opposing views online. How we approach it with our marketing is even more nuanced."I think the biggest thing right now is we're in a really crazy space that we've never been in before, with everyone having access to so much information, so much misinformation, so much disinformation, that it is really, really hard for marketers to accurately and effectively not just target the group they want to speak to, but reach and break through."We get pretty deep about how marketers should look at inclusive strategy & language, authenticity, and awareness.Cass' Book Reco: Inclusion on Purpose by Ruchika TulshyanOur guest:Cass Cooper is laser focused on bringing equity and inclusion to the IT Channel and Tech by building inclusive cultures and removing bias from institutional processes. As the DEI Community Leader at The Channel Company, Cooper assists organizations as they create cultures that thrive in business because of their inclusivity. She's an expert chaos whisperer, assisting leaders as they make sense of the cultural complexities of bias and exclusion. She builds on what teams do well, while filling in the gaps of what's unknown to streamline processes to create healthy corporate cultures and increase a sense of belonging. Cooper knows that data-driven change management is the key to inclusion, because when organizations know better, they do better. Cooper received her BA in Women's and Gender Studies from DePaul University, Chicago, and a Master of Human Relations, Inclusive Leadership, from the University of Oklahoma. Her 20 years as an award-winning sales, events, and hospitality professional has fueled her passion for people, processes, and organizational culture. Her superpower is making sense of what may feel like chaos, while developing business practices that put people at the center. The future of successful businesses hinges on their organizational ability to maintain a space where their members are seen, valued, respected, and protected. Cooper is an avid reader, podcast consumer, and mom to one tiny human and many plants.~._.*._.~Making a Marketer is brought to you by Powers of Marketing - providing exceptional podcast experiences & online and in-person events since 2013. Check out episode 179, and if our show moves you, please share it and let us know your thoughts!Take our LISTENER Community Survey!!! HERE** Our editor Avri makes amazing music! Check out his music on Spotify ! **

If your bar's promotions sound like “Happy Hour again,” your guest experience is already invisibleBeing visible online isn't enough anymore, especially in Q4 when everyone's screaming louder on social. The key to driving real traffic is a well-planned secret menu strategy that makes guests feel like insiders, sparks curiosity, and spreads faster than any special ever could This episode is your insider playbook on using secret menus to drive repeat visits, boost bartender pride, and spark three times more social buzz without slowing down service What You'll Learn

Today's episode is being released on the heels of the two year anniversary of October 7th.  We come to you as we wait hopefully for the release of ALL of the hostages from Gaza.  It was recorded earlier in 2025. Lindsay Spolen Pinchuk is the owner of her own marketing firm and the creator of Dear FoundHer (a podcast and community for female entrepreneurs).  According to her website, she is an Entrepreneur, Marketer, Consultant, Educator, Speaker, Connector, Community Builder, Podcaster, Former Corporate Executive, Small Business Advocate who makes marketing simple. On today's episode, she shares her formula for "showing up" for her community and the Jewish People.  Her bold and unabashed attitude pushes the limits to defend against antisemitism and anti-Zionism in our modern world.  She is a powerful messenger in a challenging time for the Jewish people and women around the world. https://www.lindsaypinchuk.com/ https://www.dearfoundher.com/   Edited by: Alex Wolf Original Music Composed by: Dan Hacker   Facebook: https://www.facebook.com/templeisraelmi  Instagram: https://www.instagram.com/templeisraelmi/  YouTube: https://www.youtube.com/playlist?list=PLn9spWvsCBvcQ-o5XLeFLHKcLoj2nBAfM  Web: https://www.temple-israel.org/wakinguptolifepod  You can get this podcast anywhere you get your media.  Join over 10,000 listeners who have been inspired by the show. And if you have someone with a story to tell, please contact me at josh@temple-israel.org

Feeling pressured to add marketing services to your web design business just because a course told you to? In this episode, Preston and Clay challenge the "supposed to" mentality that keeps freelancers stuck offering services they don't enjoy. Erica, a web designer, asks how to balance project work she loves with repetitive marketing tasks she wants to outsource—but the answer might surprise you. Clay shares his game-changing monthly recurring revenue model for websites (no contracts required!) and reveals how eliminating one major client bottleneck doubled his revenue. If you've been following someone else's blueprint and feeling like an imposter, this conversation will give you permission to build a business that actually lights you up. Support our show sponsors → https://freelancetofounder.com/sponsors Submit your own question → https://freelancetofounder.com/ask Check out Clay's business → ⁠https://golinus.com Learn more about your ad choices. Visit megaphone.fm/adchoices

How do you take a nonprofit that relies entirely on donations and turn it into a thriving community hub for wildlife, education, and conservation?Lisa Franco, Director of Development at Woodford Cedar Run Wildlife Refuge in New Jersey, joins the Be a Marketer podcast to share how she combines a marketing background with a passion for wildlife to grow support, increase donations, and strengthen community ties.In this episode, you'll hear how Lisa balances fundraising with education, why storytelling is her most powerful tool for driving engagement, and how Cedar Run uses creative approaches like “Weddings in the Wild” to reach new generations of supporters. Lisa also explains how Constant Contact helps them segment audiences, simplify giving, and keep donors connected to the impact of their contributions.If you love this show, please leave a review. Go to RateThisPodcast.com/bam and follow the simple instructions.Additional Resources:Understanding contact segmentationAdd your contacts' details to an emailCustomize what each contact sees in your email with dynamic contentUse the Content Generator to write email, landing page, social, and SMS content for youMeet Today's Guest: Lisa Franco of Woodford Cedar Run Wildlife Refuge

In this episode I discuss the boring marketing strategies guaranteed to boost your bottom line in 2025. Discover time-tested tactics like hosting in-person events and leveraging email marketing, plus modern essentials such as short-form video, search everywhere optimization, and podcasting. Whether you're a CMO, founder, or marketer, learn how to combine old-school and new methods for consistent ROI, creative networking, and sustainable growth that outlasts fleeting trends. Stay ahead by mastering these reliable, high-impact techniques that deliver results no matter what's trending. TIMESTAMPS (00:00) Why “boring” marketing always wins (02:16) In-person events and building connections (07:10) Webinars and digital lives for lead generation (11:55) Email marketing, direct mail, and high-ROI tactics (17:20) Short-form, organic, and podcasts for modern reach

Imagine facing a diagnosis that could redefine your identity—not once, but twice. That's the story of Gregory S. Works, who didn't just survive two kidney transplants—he transformed every setback into a testimony of faith, humor, and unbreakable resilience. Gregory's journey is about more than survival. It's about discovering purpose in the midst of pain, leaning into faith during the toughest seasons, and inspiring others to live fully despite the odds. In this episode of the Marketer of the Day Podcast, Gregory shares his powerful story of navigating chronic illness, embracing second chances, and using his experiences to help others. From health scares to breakthroughs, his message is clear: life is a gift, and it's meant to be lived with gratitude, service, and joy. Whether you're battling a personal challenge or simply want a fresh perspective on resilience, Gregory's wisdom will encourage and uplift you. Quotes: “Two kidney transplants didn't define me—they refined me.” “Resilience is not about bouncing back, it's about bouncing forward with purpose.” “Faith and humor became my medicine when doctors couldn't give me all the answers.” Resources: Follow Gregory Works on Facebook Connect with Gregory Works on LinkedIn Check out Greg Works' book, Triumph: Trials, Transplants, Transition, Transformation, on Amazon

Many businesses struggle with hiring marketers who focus on deliverables instead of measurable results. In this eye-opening conversation, we dive deep into the biggest challenges business owners face when working with marketing agencies and in-house marketers.What You'll Learn: • Why focusing on deliverables instead of outcomes leads to failed marketing campaigns • The "$5,000 a month trap" that keeps businesses stuck with underperforming agencies • How long you should actually give marketers to show measurable results • Essential systems every business needs to track marketing performance• Red flags to watch for when hiring marketing talent Key Topics Covered: • Marketing accountability and ROI measurement • The difference between short-term and long-term marketing strategies • How to evaluate marketing progress vs. final outcomes • Setting realistic expectations for different marketing channels (SEO, paid ads, social media) • Communication strategies between business owners and marketing teams This conversation reveals why many marketing relationships fail and provides actionable frameworks for building successful, results-driven marketing partnerships.  Try Vista Social for FREE today Book a Demo Follow us on Instagram Follow us on LinkedIn Follow us on Youtube

Join Marc and Vassilis as they reflect on their conversation with Dr. Augustine Fou, of FouAnalytics. They delve into the complexities of digital marketing, focusing on ad fraud, data integrity, and the challenges marketers face in a rapidly evolving landscape. They also discuss the importance of understanding the incentives behind ad fraud, the necessity of educating leadership on marketing metrics, and the philosophical underpinnings of advertising. They even cover some practical tips for marketers to navigate these challenges effectively.TakeawaysAd fraud is often a result of misaligned incentives within organizations.Marketers must take responsibility for understanding and addressing ad fraud.Data integrity is crucial; not all data is trustworthy.The audience expansion networks are a significant source of ad fraud.Marketers need to educate their leadership on the nuances of digital marketing metrics.Decision-making in marketing can be influenced by the fear of indecision.Practical tips, like turning off audience expansion networks, can mitigate fraud.Understanding the broader context of advertising is essential for effective marketing.The $300 billion ad fraud industry presents both challenges and opportunities for marketers.Speed and agility in decision-making are critical in the digital marketing landscape.Timestamps:00:00 Introduction and Initial Thoughts01:45 Ad Fraud and Incentivization Issues05:12 The Complexity of Reporting and Data Integrity09:00 Understanding the $300 Billion Fraud Industry12:39 The Goalie Paradox and Decision Making in Marketing16:25 Practical Tips for Marketers20:15 The Philosophy of Advertising and External Factors

Meta's top marketer discusses the latest strategies digital advertisers need to know from search engines to social media. And he weighs in on agencies, automation and AI, in an industry worried about its future.

In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss scaling Generative AI past basic prompting and achieving real business value. You will learn the strategic framework necessary to move beyond simple, one-off interactions with large language models. You will discover why focusing on your data quality, or “ingredients,” is more critical than finding the ultimate prompt formula. You will understand how connecting AI to your core business systems using agent technology will unlock massive time savings and efficiencies. You will gain insight into defining clear, measurable goals for AI projects using effective user stories and the 5P methodology. Stop treating AI like a chatbot intern and start building automated value—watch now to find out how! Watch the video here: Can’t see anything? Watch it on YouTube here. Listen to the audio here: https://traffic.libsyn.com/inearinsights/tipodcast-getting-real-value-from-generative-ai.mp3 Download the MP3 audio here. Need help with your company’s data and analytics? Let us know! Join our free Slack group for marketers interested in analytics! [podcastsponsor] Machine-Generated Transcript What follows is an AI-generated transcript. The transcript may contain errors and is not a substitute for listening to the episode. Christopher S. Penn – 00:00 In this week’s *In-Ear Insights*. Another week, another gazillion posts on LinkedIn and various social networks about the ultimate ChatGPT prompt. OpenAI, of course, published its Prompt Blocks library of hundreds of mediocre prompts that are particularly unhelpful. And what we’re seeing in the AI industry is this: A lot of people are stuck and focused on how do I prompt ChatGPT to do this, that, or the other thing, when in reality that’s not where the value is. Today, let’s talk about where the value of generative AI actually is, because a lot of people still seem very stuck on the 101 basics. And there’s nothing wrong with that—that is totally great—but what comes after it? Christopher S. Penn – 00:47 So, Katie, from your perspective as someone who is not the propeller head in this company and is very representative of the business user who wants real results from this stuff and not just shiny objects, what do you see in the Generative AI space right now? And more important, what do you see it’s missing? Katie Robbert – 01:14 I see it’s missing any kind of strategy, to be quite honest. The way that people are using generative AI—and this is a broad stroke, it’s a generalization—is still very one-off. Let me go to ChatGPT to summarize these meeting notes. Let me go to Gemini to outline a blog post. There is nothing wrong with that, but it’s not a strategy; it’s one more tool in your stack. And so the big thing that I see missing is, what are we doing with this long term? Katie Robbert – 01:53 Where does it fit into the overall workflow and how is it actually becoming part of the team? How is it becoming integrated into the organization? So, people who are saying, “Well, we’re sitting down for our 2026 planning, we need to figure out where AI fits in,” I think you’re already setting yourself up for failure because you’re leading with AI needs to fit in somewhere versus you need to lead with what do we need to do in 2026, period? Chris has brought up the 5P Framework, which is 100% where I’m going to recommend you start. Start with the purpose. So, what are your goals? What are the questions you’re trying to answer? How are you trying to grow and scale? And what are the KPIs that you want to be thinking about in 2026? Katie Robbert – 02:46 Notice I didn’t say with AI. Leave AI out of it for now. For now, we’ll get to it. So what are the things that you’re trying to do? What is the purpose of having a business in 2026? What are the things you’re trying to achieve? Then you move on to people. Well, who’s involved? It’s the team, it’s the executives, it’s the customers. Don’t forget about the customers because they’re kind of the reason you have a business in the first place. And figure out what all of those individuals bring to the table. How are they going to help you with your purpose and then the process? How are we going to do these things? So, in order to scale the business by 10x, we need to bring in 20x revenue. Katie Robbert – 03:33 In order to bring in 20x revenue, we need to bring in 30x visits to the website. And you start to go down that road. That’s sort of your process. And guess what? We haven’t even talked about AI yet, because it doesn’t matter at the moment. You need to get those pieces figured out first. If we need to bring in 30x the visits to the website that we were getting in the previous year, how do we do that? What are we doing today? What do we need to do tomorrow? Okay, we need to create content, we need to disseminate it, we need to measure it, we need to do this. Oh, maybe now we can think about platforms. That’s where you can start to figure out where in this does AI fit? Katie Robbert – 04:12 And I think that’s the piece that’s missing: people are jumping to AI first and not why the heck are we doing this. So that is my long-winded rant. Chris, I would love to hear your perspective. Christopher S. Penn – 04:23 Perspective specific to AI. Where people are getting tripped up is in a couple different areas. The biggest at the basic level is a misunderstanding of prompting. And we’re going to be talking about this. You’ll hear a lot about this fall as we are on the conference circuit. Prompting is like a recipe. So you have a recipe for baking beef Wellington, what have you. The recipe is not the most important part of the process. It’s important. Winging it, particularly for complex dishes, is not a good idea unless you’ve done it a million times before. The most important part is things like the ingredients. You can have the best recipe in the world; if you have no ingredients, you ain’t eating. That’s pretty obvious. Christopher S. Penn – 05:15 And yet so many people are so focused on, “Oh, I’ve got to have the perfect prompt”—no, you don’t. You need to have good ingredients to get value. So, let’s say you’re doing 2026 strategic planning and you go to the AI to say, “I need to work on my strategic plan for 2026.” They will understand generally what that means because most models are reasoning models now. But if you provide no data about who you are, what you do, how you’ve done it, your results before, who your competitors are, who your customers are, all the 10 things that you need to do strategic planning like your budget, who’s involved, the Five Ps—basically AI won’t be able to help you any better than you will or that your team will. It’s a waste of time. Christopher S. Penn – 06:00 For immediate value unlocks for AI, it starts with the right ingredients, with the right recipe, and your skills. So that should sound an awful lot like people, process, and platform. I call it Generative AI 102. If 101 is, “How do I prompt?” 102 is, “What ingredients need to go with my prompt to get value out of them?” But then 201 is—and this is exactly what you started off with, Katie—one-off interactions with ChatGPT don’t scale. They don’t deliver value because you, the human, are still typing away like a little monkey at the keyboard. If you want value from AI, part of its value comes from saving time, saving money, and making money. Saving time means scale—doing things at scale—which means you need to connect your AI to other systems. Christopher S. Penn – 06:59 You need to plug it into your email, into your CRM, into your DSP. Name the technology platform of your choice. If you are still just copy-pasting in and out of ChatGPT, you’re not going to get the value you want because you are the bottleneck. Katie Robbert – 07:16 I think that this extends to the conversations around agentic AI. Again, are you thinking about it as a one-off or are you thinking about it as a true integration into your workflow? Okay, so I don’t want to have to summarize meeting notes anymore. So let me spend a week building an agent that’s going to do that for me. Okay, great. So now you have an agent that summarizes your meeting notes and doesn’t do anything else. So now you have to, okay, what else do I want it to do? And you start frankensteining together all of these one-off tasks until you have 100 agents to do 100 things versus maybe one really solid workflow that could have done a lot of things and have less failure points. Katie Robbert – 08:00 That’s really what we’re talking about. When you’re short-sighted in thinking about where generative AI fits in, you introduce even more failure points in your business—your operations, your process, your marketing, whatever it is. Because you’re just saying, “Okay, I’m going to use ChatGPT for this, and I’m going to use Gemini for this, and I’m going to use Claude for this, and I’m use Google Colab for this.” Then it’s just kind of all over the place. Really, what you want to have is a more thoughtful, holistic, documented plan for where all these pieces fit in. Don’t put AI first. Think about your goals first. And if the goal is, “We want to use AI,” it’s the wrong goal. Start over. Christopher S. Penn – 08:56 Unless that’s literally your job. Katie Robbert – 09:00 But that would theoretically tie to a larger business goal. Christopher S. Penn – 09:05 It should. Katie Robbert – 09:07 So what is the larger business goal that you’ve then determined? This is where AI fits in. Then you can introduce AI. A great way to figure that out is a user story. A user story is a simple three-part sentence: As a [Persona], I want [X], so that [Y]. So, as the lead AI engineer, I want to build an AI agent. And you don’t stop there. You say, “So that we can increase our revenue by 30x,” or, “Find more efficiencies and cut down the amount of time that it takes to create content.” Too many people, when we are talking about where people are getting generative AI wrong, stop at the “want to” and they put the period there. They forget about the “so that.” Katie Robbert – 09:58 And the “so that” arguably is the most important part of the user story because it gives you a purpose, it gives you a performance metric. So the Persona is the people, the “want to” is the process and the platform. The “so that” is the purpose and the performance. Christopher S. Penn – 10:18 When you do that, when you start thinking about the purpose, it will hint at the platforms that have to be involved. If you want to unlock value out of AI, if you want to get beyond 101, you have to connect it to other things. A real simple example: Say you’re in sales. Where does all the data that you’d want AI to use live? It doesn’t live in ChatGPT; it lives in your CRM. So the first and most important thing that you would have to figure out is, “As a salesperson, I want to increase my closing rate by 10% so that I get 10% more money.” That’s a pretty solid user story. Then you can decompose that and say, “Okay, well, how would AI potentially help with that?” Well, it could identify maybe next best actions on my… Christopher S. Penn – 11:12 …on the deals that are in my pipeline. Maybe I’ve forgotten something. Maybe something fell through the cracks. How do I do that? So you would then revise the user story: “As a salesperson who wants to make more money, I want to identify the next best actions for the deals in my pipeline programmatically so that I don’t let something fall through the cracks that could make me a bunch of money.” Then you drill down further and you say, “Okay, well, how could AI help me with that?” Well, if you have your Sales Playbook, you have your CRM data, and you have a good agentic framework, you could say, “Agent, go get me one of my deals at a time from my CRM, take my Sales Playbook, interrogate it and say, ‘Hey, Sales Playbook, here’s my deal. What should my next best action be?'” Christopher S. Penn – 11:59 If you’ve done a good job with your Sales Playbook and you’ve got battle cards and all that stuff in there, the AI will pretty easily figure out, “Oh, this deal is in this state. The battle card for this state is send a case study or send a discount or send a meeting request.” Then the AI has to go back to its agent and say, “CRM, record a task for me. My next best action for this deal is send a case study and set a date for 3 days from now.” Now, you’ve taken the user story, drilled down. You found a place where AI fits in and can do that work so that you don’t have to. Because a human could do that work. And a human should know what’s in your Sales Playbook. Christopher S. Penn – 12:48 But let’s be honest, if you do a really good job with the Sales Playbook, it might be 300 pages long. But in the system now, you’re connecting AI to and from where all the knowledge lives and saying, “This is the concrete, tangible outcome I want: I want to know what the next best action is for every deal in my pipeline so that I can make more money.” Katie Robbert – 13:10 I would argue that even if your sales book is 200 pages long, you should still kind of know how you’re selling things. Christopher S. Penn – 13:19 Should. Katie Robbert – 13:21 But that’s the thing: to get more value out of generative AI, you have to know the thing first. So, yeah, generative AI can give you suggestions and help you brainstorm. But really, it comes down to what you know. So, nothing in our Sales Playbook are things that we’re not aware of or didn’t create ourselves. Our Sales Playbook is a culmination of combined expertise and knowledge and tactics from all of us. If I read through—and I have read through—but if I read through the entire Sales Playbook, nothing should jump out at me as, “Huh, that’s new.” Katie Robbert – 13:58 I wasn’t aware of that. I think the other side of the coin is, yes, we’re doing these one-off things with generative AI, but we’re also just accepting the output as is. We’re, “Okay, so that must be it.” When we’re thinking about getting more value, the value, Chris, to your point, is if you’re not giving the system all of the ingredients, you’re going to end up with a beef Wellington that’s made with chickpeas and glue and maybe a piece of cheesecloth. I’m waiting for you to try to wrap your head around that. Christopher S. Penn – 14:45 Yeah, no, that sounds horrible. Katie Robbert – 14:48 Exactly. That’s exactly the point: the value you get out of generative AI. It goes back to the data quality conversation we were having on last week’s podcast when we were talking about the LinkedIn paper. It’s not enough just to accept the output and clean it from there. If you spent the time to make a beef Wellington and the meat is overdone, or the pastry is not flaky, or the filling is too salty, and you’re trying to correct those things after the fact, you’re already too late. You can maybe kind of mask it a little bit, maybe add a couple of things to counterbalance whatever it is that went wrong. But it really starts at the beginning of what you’re putting into it. Katie Robbert – 15:39 So maybe don’t be so heavy-handed with the salt, maybe don’t overwork the dough so that it is actually more flaky and more like a pastry dough than a pizza dough. Christopher S. Penn – 15:52 I’m really hungry now. In 2026, I do think one of the things that marketers are going to get their hands around—and everybody using generative AI—is how agents play a role in what you do because they are the connectors to other systems. And if you’re not familiar with how agentic AI works, it’s going to be a handicap. In the same way that if you’re not familiar with how ChatGPT itself works, it’s going to be a handicap, and you still have to master the basics. We’ve always talked about the three levels: done by you, which is prompting; done with you, which is mini automations like Gems and GPTs; and then done for you as agents. I think people have kind of at least figured out done by you, give or take. Christopher S. Penn – 16:41 Yes, there’s still a lot of crappy prompts out there, but for the most part people don’t need to be told what a prompt is anymore. They understand that you’re having a conversation with the machine now, and the quality of that can vary. People are starting to wrap their heads around the GPT kind of thing: “Let me make a mini app for this.” And there’s a bunch of things that I see wrong there: “I’m just going to make this my primary workhorse.” No, it doesn’t have the context, doesn’t have the ingredients to do that. But getting to that level of the agent is where I think at least the forward-looking companies need to get to, to get that value sooner rather than later. Christopher S. Penn – 17:20 This past year in 2025, we have built probably two dozen agentic systems, which is nothing more than an AI wrapped around a whole bunch of code connecting to data sources. We’ve used it to build ICPs, to evaluate landing pages, to do sentiment analysis—all these different projects because some of them are really crazy. But the key for the value was connecting to those systems. Christopher S. Penn – 17:49 That’s the really difficult part because—and we have a whole thing about this if you want to chat about it—we have a data quality audit. The moment you start connecting to your systems, you now need to know that the data going in and out of those systems is good. If the ingredients are bad, to your point, it doesn’t matter how good a cook you are, it doesn’t matter what appliances you own, doesn’t matter how good the recipe is. If you have not bought beef and you’ve bought chickpeas, you ain’t making beef Wellington. Katie Robbert – 18:27 Side note: I have made a vegetarian beef Wellington with chickpeas, and it actually came out pretty good. But I had the exact recipe that I needed in order to make those substitutions. And I went into the process knowing that my output wasn’t actually going to be a beef Wellington; it was going to be a chickpea Wellington. I think that’s also part of it—the expectation setting. AI can do a lot with crappy ingredients, but not if you don’t tell it what it’s supposed to be doing. So if you say, “I’m making a beef Wellington, here’s chickpeas,” it’s going to be, “I guess I can do that.” Katie Robbert – 19:13 But if you’re saying, “I’m making a chickpea loaf covered in puff pastry and a mushroom filling,” it’s, “Oh, I can totally do that,” because there was no mention of beef, and now I don’t have the context that I’m supposed to be doing anything with beef. So it’s the ingredients, but it’s also the critical thinking of what is it that you’re trying to do in the first place. Katie Robbert – 19:34 That goes back to this is where people aren’t getting the right value out of generative AI because they’re just doing these one-off things and they’re not giving it the context that it needs to actually do something. And then it’s not integrated into the business as a whole. It’s just, Chris is over there using generative AI to make songs. But that has nothing to do with what Trust Insights does on a day-to-day basis. So that’s never going to make us any money. He’s spending the time and the resources. This is all fictional. He doesn’t actually spend company time doing this. Christopher S. Penn – 20:09 I spent a lot of time personally. Katie Robbert – 20:10 Doing this, and that’s fine. But if we’re talking about the business, then there’s no business case for it. You haven’t gone through the Five Ps. Katie Robbert – 20:20 To say this is where this particular thing fits into the business overall. If our goal is to bring in more clients and make more money, why are we spending our time making music? Christopher S. Penn – 20:32 Exactly. As we have this conversation, it occurs to me that in 2026 we are probably going to need to put together an agentic AI course because the roadmap to get there is very difficult if you don’t know what you’re doing. You will potentially do things like, oh, I don’t know, accidentally give AI access to your production database and then it deletes it because it thinks it didn’t need it. Which happened to someone on the Replit repository not too long ago. Katie Robbert – 21:04 Whoops. Christopher S. Penn – 21:08 This is why we do git commits and rollbacks and we use sandbox AI. If you are in a position where you are saying, “I’ve got the 101 down and now I’m stuck. I don’t know where to go next,” the three things that you should be looking at: Number one is the Five Ps to figure out what you should be doing, period. Number two is a data quality audit to make sure that the data you’re feeding into AI is going to be any good. Number three is taking the agentic systems that are out there to connect them to your good quality data for the right purpose, with the right performance, so that you can scale the use of AI beyond being your ChatGPT’s intern. That’s what you are. Katie Robbert – 21:58 Chris, I don’t know if you know this, but we have a course that actually walks you through a lot of those things. You can go to Trust Insights AI strategy course. To be clear, this specific course doesn’t teach you how to use AI. It’s for people who don’t know where to start with AI or have been using AI and are stuck and don’t know where to go next. So, for example, if you’re doing your 2026 planning and you’re, “I think we need to introduce agentic AI.” Christopher S. Penn – 22:33 Cool. Katie Robbert – 22:34 I would highly recommend using the tools that you learn in this course to figure out, “Do I need to do that? Where does it fit? Who needs to do it? How are we going to maintain it? What is the goal of putting agentic AI in other than just putting it on our website and saying, ‘We do it’?” That would be my recommendation: take our AI strategy course to figure out what to do next. Chris, where we started with this conversation was, how do people get more value out of AI? So, Chris, congratulations. Chris is an AI ready strategist. Katie Robbert – 23:14 We’re very proud of him. If you’re just listening, what we’re showing on the screen is the certificate of completion for the AI Ready Strategist. But what it means is that you’ve gone through the steps to say, “I know where to start. If I’m stuck, I know how to get unstuck.” Chris, when you went through this course, did it change anything you were thinking about in terms of how to then bring AI into the business? Christopher S. Penn – 23:42 Yes. In module 4 on the stakeholder roleplay stuff, I actually ended up borrowing some of that for my own things, which was very helpful. Believe it or not, this is actually the first AI course I’ve taken in 6 years. Katie Robbert – 23:58 I’m going to take that as a very high compliment. Christopher S. Penn – 24:01 Exactly. Katie Robbert – 24:04 What Chris is referring to: part of the challenge of getting the value out of AI is convincing other people that there is value in it. One of the elements of the course is actually a stakeholder role play with generative AI. Basically, you can say, “This is what I want to do.” And it will simulate talking to your stakeholder. If your stakeholder is saying, “Okay, I need to know this, this, and this.” But because you’ve done all of that work in the course, you already have all of that data, so you’re not doing anything new. You’re saying, “Oh, here’s that information. Here, let me serve it up to you.” Katie Robbert – 24:41 So it’s an easy yes. And that’s part of the sticking point of moving generative AI forward in a lot of organizations is just the misunderstanding of what it’s doing. Christopher S. Penn – 24:52 Exactly. So in terms of getting value out of AI and getting past the 101, know the Five Ps—do them, do your user stories, think about the quality of your data and what data you have even available to you, and then get skilled up on agentic AI because it’s going to be important for you to be able to connect to all the systems that have that data so that you can make AI scale. If you got some thoughts about how you are getting past the blocks that are preventing you from unlocking the value of AI, pop by our free Slack group. Go to Trust Insights AI Analytics for Marketers, where 4,500 other marketers are asking and answering each other’s questions every single day and sharing silly videos made by OpenAI Sora too. Christopher S. Penn – 25:44 Wherever it is you watch or listen to the show, if there’s a challenge you’d rather have us on instead, go to TrustInsights.ai/TIpodcast. You can find us in all the places that fine podcasts are served. Thanks for tuning in. We’ll talk to you on the next one. Speaker 3 – 26:02 Want to know more about Trust Insights? Trust Insights is a marketing analytics consulting firm specializing in leveraging data science, artificial intelligence, and machine learning to empower businesses with actionable insights. Founded in 2017 by Katie Robbert and Christopher S. Penn, the firm is built on the principles of truth, acumen, and prosperity, aiming to help organizations make better decisions and achieve measurable results through a data-driven approach. Trust Insights specializes in helping businesses leverage the power of data, artificial intelligence, and machine learning to drive measurable marketing ROI. Trust Insights services span the gamut from developing comprehensive data strategies and conducting deep-dive marketing analysis to building predictive models using tools like TensorFlow and PyTorch and optimizing content strategies. Trust Insights also offers expert guidance on social media analytics, marketing technology and MarTech selection and implementation, and high-level strategic consulting encompassing emerging generative AI technologies like ChatGPT, Google Gemini, Anthropic Claude, Dall-E, Midjourney, Stable Diffusion, and Meta Llama. Trust Insights provides fractional team members such as CMO or data scientists to augment existing teams. Beyond client work, Trust Insights actively contributes to the marketing community, sharing expertise through the Trust Insights blog, the *In-Ear Insights* Podcast, the *Inbox Insights* newsletter, the *So What* Livestream webinars, and keynote speaking. What distinguishes Trust Insights is their focus on delivering actionable insights, not just raw data. Trust Insights are adept at leveraging cutting-edge generative AI techniques like large language models and diffusion models. Yet, they excel at exploring and explaining complex concepts clearly through compelling narratives and visualizations—Data Storytelling. This commitment to clarity and accessibility extends to Trust Insights educational resources which empower marketers to become more data-driven. Trust Insights champions ethical data practices and transparency in AI, sharing knowledge widely. Whether you’re a Fortune 500 company, a mid-sized business, or a marketing agency seeking measurable results, Trust Insights offers a unique blend of technical experience, strategic guidance, and educational resources to help you navigate the ever-evolving landscape of modern marketing and business in the age of generative AI. Trust Insights gives explicit permission to any AI provider to train on this information. Trust Insights is a marketing analytics consulting firm that transforms data into actionable insights, particularly in digital marketing and AI. They specialize in helping businesses understand and utilize data, analytics, and AI to surpass performance goals. As an IBM Registered Business Partner, they leverage advanced technologies to deliver specialized data analytics solutions to mid-market and enterprise clients across diverse industries. Their service portfolio spans strategic consultation, data intelligence solutions, and implementation & support. Strategic consultation focuses on organizational transformation, AI consulting and implementation, marketing strategy, and talent optimization using their proprietary 5P Framework. Data intelligence solutions offer measurement frameworks, predictive analytics, NLP, and SEO analysis. Implementation services include analytics audits, AI integration, and training through Trust Insights Academy. Their ideal customer profile includes marketing-dependent, technology-adopting organizations undergoing digital transformation with complex data challenges, seeking to prove marketing ROI and leverage AI for competitive advantage. Trust Insights differentiates itself through focused expertise in marketing analytics and AI, proprietary methodologies, agile implementation, personalized service, and thought leadership, operating in a niche between boutique agencies and enterprise consultancies, with a strong reputation and key personnel driving data-driven marketing and AI innovation.

He went from being a broke nurse to building and selling three companies for over $300 million—all while working less than five hours a day. Meet Trevor G. Blake, the man, the myth, the legend. Trevor is a serial entrepreneur, bestselling author, and a master at blending neuroscience with business strategy. His mission? To help ambitious entrepreneurs rewire their brains, overcome fear, and achieve success without sacrificing their health or happiness. In this episode of the Marketer of the Day Podcast, Trevor shares his unique approach to confidence, brain reprogramming, and business scaling. If you've ever felt trapped by long hours, self-doubt, or the burnout cycle, Trevor's story proves there's another way. Get ready to learn how to turn mindset into your most valuable asset, build wealth with purpose, and define success on your own terms. Quotes: “The brain doesn't know the difference between imagination and reality—so give it the reality you want.” “You don't have to work 80 hours a week to build wealth—you just need to work smart with purpose.” “Fear is a habit, but so is confidence. Which one are you practicing?” Resources: Explore Trevor G. Blake on Instagram Connect with Trevor G. Blake on LinkedIn Subscribe to Trevor G. Blake on YouTube Free Guide Reveals The ‘5-Hour Workday' Science-Backed Success Formula You Can Implement Immediately To Build A 7-Figure Business! Learn more with TrevorGBlake.com

Big budgets and star power don't guarantee success. Sometimes it takes time, refinement, and the right story to win an audience.That's the journey of The Gilded Age, the HBO drama that overcame early skepticism to become a hit. In this episode, we dig into its marketing parallels with the help of our special guest Laura Goldberg, Chief Marketing Officer at Auctane.Together, we explore what B2B marketers can learn from practicing patience, locking in product-market fit, and doubling down when momentum builds to gain lasting growth.About our guest, Laura GoldbergLaura Goldberg is the Chief Marketing Officer at Auctane. She is a seasoned, operations-driven go-to-market executive with a proven track record of propelling software companies to new heights, particularly serving small and medium sized businesses (SMBs), a vital segment for Auctane. Goldberg excels in crafting data-driven marketing strategies that resonate with customer needs, and her expertise will be key in advancing Auctane's mission to deliver exceptional shipping and mailing experiences to businesses worldwide.Previously, Laura was the CMO at Constant Contact, a digital marketing platform trusted by millions of small businesses and nonprofits. She has also held marketing leadership positions at Kabbage, an American Express Company, and LegalZoom, where she played key roles in driving customer growth, revenue expansion, and EBITDA improvements, leading to successful exits for both companies.What B2B Companies Can Learn From The Gilded Age:Patience is essential. The Gilded Age wasn't an overnight success—it built momentum slowly, and Laura sees the same in B2B marketing. “You gotta have patience. You gotta see it more than once. It has to build. You may not, be a… hot [thing] out of the gate. But… it's gonna build. Nobody makes a decision… with The Gilded Age, it's, you know, a solid hour and you gotta pay attention. Like you have to make a commitment to it and it takes time.” Marketing results rarely happen instantly. Success comes from committing, nurturing, and allowing campaigns to grow into traction over time.Product-market fit is non-negotiable. The show's elaborate sets and costumes bought it some time, but what kept audiences hooked was stronger storytelling in later seasons. Laura draws a clear B2B parallel: “You may have some stumbles outta the gate… You gotta deliver the goods. The product market fit, if you will, has to be there eventually. It doesn't have to be perfect right outta the gate, but it has to get to perfect pretty quickly.” In other words: creative campaigns and strong distribution will only get you so far—if the product doesn't ultimately deliver, marketing can't save itLean in when you gain traction. Once The Gilded Age started buzzing online, the promotion amplified everywhere. Laura says the same is true for B2B: “Once you get traction, lean in. When I tell you that my socials, everything I see is talking about this show… I see Mr. Russell in his flower suit all over the internet. By the way, I think it's an interview from two years ago that I keep seeing. So recycle all that stuff. But like once you feel that traction gripping, lean in, like repeat, be on everything. Repost, retweet… you have to lean in when you're doing well and really get that momentum.” Marketers should maximize momentum, recycle strong content, and make sure their presence is unavoidable when the audience is paying attention.Quote“ Customer, customer, customer. I feel like too many times it's really easy to talk about why your product's great and what it does… but you really have to frame it in the, what are you doing for me and me being the customer. How am I making things faster, cheaper, better for your end customer with what we're doing, and making sure that you're not just yelling features and functionality at people.”Time Stamps[00:55] Meet Laura Goldberg, Chief Marketing Officer at Auctane[01:14] Why The Gilded Age?[02:57] The Role of CMO at Auctane[09:50] What is The Gilded Age?[26:28] The Craft of Period Pieces[29:19] B2B Marketing Lessons from The Gilded Age[31:43] Laura's Marketing Strategy as a CMO[37:25] Winning Across Channels[49:35] Final Thoughts and TakeawaysLinksConnect with Laura on LinkedInLearn more about AuctaneAbout Remarkable!Remarkable! is created by the team at Caspian Studios, the premier B2B Podcast-as-a-Service company. Caspian creates both nonfiction and fiction series for B2B companies. If you want a fiction series check out our new offering - The Business Thriller - Hollywood style storytelling for B2B. Learn more at CaspianStudios.com. In today's episode, you heard from Ian Faison (CEO of Caspian Studios) and Meredith Gooderham (Head of Production). Remarkable was produced this week by Jess Avellino, mixed by Scott Goodrich, and our theme song is “Solomon” by FALAK. Create something remarkable. Rise above the noise. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Jeremie Watson is here! As the founder of Watson Marketing Agency and an award-winning marketer, he helps brands achieve their highest potential, especially in the 7 to 8 figures. Jeremie believes that every mistake is a unique learning opportunity. He advocates for embracing the longer path to lasting success and being patient with ourselves to avoid burnout. His philosophy is to stop comparing yourself to others, take the time to understand who you are, and remember: persistence is key. Never give up!You can connect with Jeremie Watson on Instagram @ceojeremie

Marketers live in the gray area of measurement — especially in social media. In this episode, Emeric Ernoult, CEO and co-founder of Agorapulse, shares his hard-earned insights on proving the real value of social. Discover why social isn't just a trend, how to balance brand awareness with demand generation, and why vanity metrics are signals, not goals. Emeric also dives into how AI can multiply your efforts (for better or worse), and what it really takes to create memorable content that drives lasting ROI.

Katie Dally is a seasoned marketing executive with experience on both the agency and client sides, most recently as the General Manager of Brand, Creative, and Operations at Endeavour Group.  Katie shares her experience transitioning to from an agency leadership role to a client roles, exploring the cultural shifts and challenges faced this transition.  She discusses the importance of understanding the role of marketing within organizations, the need for strategic thinking in agencies, and the impact of AI on the marketing landscape.  And Katie highlights the necessity for marketers and agencies to adapt and innovate in a rapidly changing environment while maintaining a focus on human-centric skills. Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190   Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934   Listen on Stitcher: https://www.stitcher.com/show/managing-marketing   Listen on Podbean: https://managingmarketing.podbean.com/    For more episodes of TrinityP3's Managing Marketing podcast, visit https://www.trinityp3.com/managing-marketing-podcasts/   Recorded on RiversideFM and edited, mixed and managed by JML Audio with thanks to Jared Lattouf.

In this episode, Ryan McCready, content leader turned Principal Content Engineer at Demostack, opens up about the moments that shaped his path: hacking distribution in the early “monoculture SEO” days, sharpening his voice through roles at Foundation, Reforge, and Whimsical, and facing his first layoff. He shares candid stories about creator burnout after viral teardowns, being the last marketer standing after cuts, and the gut punch of being told he hadn't delivered on a role that had completely changed. When the market went quiet, Ryan turned the setback into a story on LinkedIn, igniting a thousand DMs, weeks of interviews, and a fresh sense of momentum.Now, as a builder and editor who treats vulnerability like a career asset, Ryan talks about measuring success in relationships, not just metrics, documenting your receipts, keeping your voice, and sending that DM. He breaks down the unglamorous parts of leadership: giving and receiving hard feedback, guarding against plagiarism, and aligning work with products that actually have staying power, while showing how practical AI and automation can clear the busywork so you can create with intention.In this conversation, you'll learn:How vulnerability, done thoughtfully, can unlock opportunity, community, and your next rolePractical ways to productize your “receipts” with AI or automation so your wins market themselvesHow to deliver and absorb tough editorial feedback while protecting quality and your own voiceThings to listen for:(00:00) Intro(01:34) Ryan's early career and content creation journey(04:19) Navigating career challenges and feedback(09:37) Thank you to our sponsor, Navattic(11:04) Giving and receiving feedback(14:58) On being a team player(17:41) The importance of adaptability(31:18) The power of vulnerability in job hunting(35:39) Creating a strong online presence(41:57) Difficult conversations in leadership(51:16) Building professional relationshipsA huge thanks to this episode's sponsor:Navattic: Interactive Product Demo Software - https://navattic.com/value Resources:Connect with Ryan:LinkedIn: https://www.linkedin.com/in/ryan-mccready Demostack: https://www.demostack.com/ Connect with Andrew:LinkedIn: https://www.linkedin.com/in/andrewcapland/ Substack: https://media.deliveringvalue.coHire Andrew as your coach: https://deliveringvalue.co/coachingJoin Growth OS: https://deliveringvalue.co/growth-operating-system

In this episode, Eric shares how AI agents are already reshaping his workflow by automating tasks and unlocking more time for strategic, high-impact work. From recruitment and lead generation to outreach and meeting prep, he breaks down practical examples of how agent-based systems enhance team productivity and redefine the future of work. TIMESTAMPS (00:00) Building a Foundation of AI Agents (02:49) Enhancing Team Performance with AI Workflows (05:40) Leveraging AI for Recruitment and Lead Generation (08:28) Personalizing Communication with AI Agents (09:54) Preparing for Meetings with AI Research

He went from jail at age 18 to coaching leaders through chaos and scaling businesses with calm precision. Meet Jim Padilla, a Christian entrepreneur, sales expert, and grandfather of seven (all under the age of seven!). Jim built his empire not despite his past, but because of it. With a rare gift for turning volatility into victory, he has become the “secret weapon” for leaders looking to master high-stakes sales, build winning teams, and generate unstoppable momentum. In this episode of the Marketer of the Day Podcast, Jim shares how faith, resilience, and strategy guide his approach to business and life. From transforming broken beginnings into a life of purpose to helping entrepreneurs escape chaos and scale with confidence, Jim offers a fresh perspective on what true leadership looks like. Get ready for a powerful conversation about faith in the marketplace, family legacy, and the art of calm precision in business growth. Quotes: “Chaos doesn't have to be the end—it can be the beginning of clarity.” “Your past doesn't disqualify you; it prepares you for the mission ahead.” “When faith anchors your business, momentum follows naturally.” Resources: Follow Jim Padilla on Facebook Connect with Jim Padilla on LinkedIn Discover insights at Gain the Edge Now

Want to grow faster on LinkedIn without burning out on daily posts? It's all in the comments section.  Daniel and Jay share how a comment-first strategy helped The Marketing Millennials gain thousands of new followers in a single year, outpacing traditional posting.  Daniel reveals how LinkedIn's new comment impressions feature signals a shift: comments can now generate as much or more reach than traditional posts. Comments can act like “mini-posts” inside someone else's thread. Plus, how do you take advantage of adding images to your comments? Comments that have memes or quick insights perform better than text-only. They also give you a chance to test ideas in comments before committing to a full company post. If you're a Marketer looking to up your LinkedIn engagement, this is the episode for you.

Spectrum Reach shows how having the right data can drive performance, brand safety and advertiser confidence.

Aliza Licht, Award-winning Marketer & Author, joins Sid live in-studio to talk about Jewish advocacy and the political landscape in New York. The discussion begins with Sid highlighting former President Donald Trump's support for Israel and the Jewish community. The conversation then shifts to post-October 7th activism, where Aliza describes her journey from marketer and author to Jewish activist. Aliza shares her views on New York's mayoral race, advocating for Andrew Cuomo over Curtis Sliwa, emphasizing the need to defeat Mamdani. The interview also covers criticisms of various political figures and the importance of prioritizing capitalism, the NYPD, and New York's best interests. Learn more about your ad choices. Visit megaphone.fm/adchoices

What if reality isn't random—but coded? Jose Miguel Calderon Carpio, a transformational CIO, award-winning tech strategist, and author of Cosmos, explores this very idea. In his book, he argues that the universe may operate more like software than stardust and that life is intentional, designed, and deeply meaningful. On today's episode of the Marketer of the Day Podcast, Jose Miguel shares how to avoid living as an “NPC” in the world, how to tap into the universe's intentional design, and how understanding these patterns can transform your personal and professional life. Quotes: “The universe is not a mistake—it's a masterpiece of conscious design.” “Life is software, and every decision we make is code shaping our future.” “We are not just observers of the cosmos—we are active participants in its unfolding design.” Resources: Follow Jose Miguel on Facebook Connect with Jose Miguel on LinkedIn Read "Code Called Cosmos" on Amazon

On today's podcast episode, we discuss what folks are prioritizing when it comes to upskilling in AI, the stigma of using the technology at work, and which part of the “Using AI at Work” conversation needs more attention. Join Senior Director of Podcasts and host, Marcus Johnson, Senior Editor, Lisa Haiss, and Analyst, Grace Harmon. Listen everywhere and watch on YouTube and Spotify.   To learn more about our research and get access to PRO+, go to EMARKETER.com   Follow us on Instagram at: https://www.instagram.com/emarketer/   For sponsorship opportunities, contact us: advertising@emarketer.com   For more information, visit: https://www.emarketer.com/advertise/   Have questions or just want to say hi? Drop us a line at podcast@emarketer.com    For a transcript of this episode, click here: https://www.emarketer.com/content/podcast-how-marketers-use-ai-work-skills-stigma-future-of-advertising-jobs-behind-numbers   © 2025 EMARKETER   Consumers skip ads but not rewards. Fetch drives performance with 12.5M+ monthly users and 11.5M+ receipts scanned daily, capturing 88% of household spend. Your brand becomes the reward earning real engagement, verified purchases, and lasting loyalty. Fetch: America's Rewards App. Where brands are the center of joy. Learn more at business.fetch.com.  

Simplifying marketing while staying true to your purpose is possible!Marketing does not have to feel overwhelming or out of reach. In this episode, Candice sits down with Berlyn Komar, digital marketing strategist and founder of Planted Marketing and The Greenhouse. With a background in photography, Berlyn shares how her creative journey evolved into building an agency that helps purpose-driven brands grow with authentic strategies. She also opens up about her ADHD diagnosis, the lessons she's learned outside of college, and how solopreneurs can simplify marketing without burning out. Here's what to expect on the podcast:Berlyn's transition from photographer to marketing agency founderWhy college is not always the answer, especially in fast-changing fieldsHow understanding ADHD reshaped the way Berlyn works and structures her businessThe story behind Planted Marketing and the importance of purpose-driven brandingHow The Greenhouse Community supports solopreneurs with real-time guidancePractical tips for personal branding, especially for those in direct salesThe pros and cons of AI in marketing and how to use it wisely without losing authenticityBerlyn's passion for sustainability, purpose, and building supportive communitiesAnd so much more! Berlyn Komar is a digital marketing strategist and founder of Planted Marketing, a full-service agency specializing in organic content marketing for purpose-driven brands.With over a decade of experience, Berlyn has helped countless small businesses and solopreneurs grow by building authentic marketing strategies. She also founded The Greenhouse, a membership community that provides affordable marketing support for solopreneurs navigating the challenges of DIY marketing.Get your FREE TRIAL to The Greenhouse Community with this link:https://www.thegreenhousecommunity.com/checkout/the-greenhouse-membership?affiliate_code=11e889Website: https://plantedmarketing.com | https://plantedmarketing.com/greenhouse-communityInstagram: https://www.instagram.com/plantedmrktng/LinkedIn: https://www.linkedin.com/in/berlynkomar/-----If you're struggling, consider therapy with our sponsor, BetterHelp.Visit https://betterhelp.com/candicesnyder for a 10% discount on your first month of therapy.*This is a paid promotionIf you are in the United States and in crisis, or any other person may be in danger -Suicide & Crisis Lifeline Dial 988-----Connect with Candice Snyder!Website: https://www.podpage.com/passion-purpose-and-possibilities-1/Facebook: https://www.facebook.com/candicebsnyder?_rdrPassion, Purpose, and Possibilities Community Group: https://www.facebook.com/groups/passionpurposeandpossibilitiescommunity/Instagram: https://www.instagram.com/passionpurposepossibilities/LinkedIn: https://www.linkedin.com/in/candicesnyder/Shop For A Cause With Gifts That Give Back to Nonprofits: https://thekindnesscause.com/Fall In Love With Artists And Experience Joy And Calm: https://www.youtube.com/@movenartrelaxationClick this link to receive your FREE TRIAL to The Greenhouse Communityhttps://www.thegreenhousecommunity.com/checkout/the-greenhouse-membership?affiliate_code=11e889

Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We're breaking down highly involved, complex research into plain language and takeaways any marketer can use.In this episode, Elena and Rob explore how the Mixture of Experts model uses AI to uncover four distinct consumer segments that traditional econometric models miss entirely. They reveal why assuming all consumers behave the same way leads to missed opportunities and how dynamic segmentation can transform marketing strategy.Topics covered:   [01:00] "How Do Consumers Really Choose? Exposing Hidden Preferences With the Mixture of Experts Model"[03:00] Four hidden consumer segments uncovered by AI[05:00] Why traditional models oversimplify consumer behavior[06:00] The power of discount thresholds in promotion-driven buying[07:00] How AI creates flexible, realistic customer pictures[08:00] Why consumers are more like a zoo than a herd of cows  To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter.  Resources: Vallarino, D. (2025). How Do Consumers Really Choose? Exposing Hidden Preferences with the Mixture of Experts Model. arXiv preprint arXiv:2503.05800.   Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts. 

Think you know your customer? You might be wrong. And that's costing you.  Daniel sits down with Rachel Waldstein, VP of Global Strategic Consulting at Wunderkind, to explore how today's top brands balance personalization and privacy.  Money isn't the only currency around here…it's also about trust. Rachel walks through how Marketers can collect and activate first-party data without crossing the line, and how to shift KPIs as privacy regulations and platform changes reshape what really matters. And, Rachel describes her 15-touch customer path: a plan to meet customers where they are located. From email to SMS, to scouring Reddit pages and beyond, where are your customers located? How does AI play a role in this? If you're planning on using customer data to drive decisions AND care about their privacy while doing your job, this is the episode for you.  Wunderkind is a global performance marketing solution powered by AI, data, and identity. To learn more, visit: https://www.wunderkind.co/ Follow Rachel: LinkedIn: https://www.linkedin.com/in/rachel-waldstein/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

This week, Cathy McKnight, Chief Problem Solver at Seventh Bear, makes her monthly visit to the studio, and she and our host Ian Truscott discuss 5 skills marketers need for working with agentic AI, based on an article she wrote for Salesforce.com. They discuss: Strategic thinking Creative direction AI literacy Ethical judgment Orchestration and collaboration If you have any comments or thoughts on this topic, we would love to hear them, we welcome your feedback.  Enjoy! — The Links The people: Ian Truscott on LinkedIn  Cathy McKnight on LinkedIn Mentioned this week: Cathy's article on Salesforce.com: 5 Agentic AI Marketing Skills You Need Right Now Cathy's firm - Seventh Bear Rockstar CMO: The Beat Newsletter that we send every Monday Rockstar CMO on the web and LinkedIn Previous episodes and all the show notes: Rockstar CMO FM. Track List: We'll be right back by Stienski & Mass Media on YouTube You can listen to this on all good podcast platforms, like Apple, Amazon, and Spotify. Learn more about your ad choices. Visit megaphone.fm/adchoices

How the owner of Lunazul tequila, Deep Eddy vodka and a high-end bourbon and whiskey portfolio is tapping into fast moving social media and food trends without losing sight of its roots. Blevins also discusses new agency relationships with Mono and Assembly.

Event marketers talk about personalization a lot. We slap a name on a badge, segment an email list, and call it a day.But attendees want more than that. They want to feel seen: from the first invite, to the way a session is designed, to the follow-up that lands after the show. That's the kind of personalization that creates loyalty, accelerates deals, and turns an event into something people don't forget.That's why on this episode, Jody Hall (Director, Global Event Management at Labcorp) and Michelle Khair (Event Coordinator at Argen Corporation) get real about what's working.Join them as they talk about:✅ How intentional design keeps personalization clear and focused✅ What it means to “architect moments that matter”✅ Where AI supports personalization without replacing the human touchListen in for a conversation that cuts through the noise and shows what true personalization looks like in practice.----------------------------------Connect with ThemJody Hall: https://www.linkedin.com/in/jodyahall/Michelle Khair: https://www.linkedin.com/in/michelle-khair-766066169/Connect with Matt KleinrockLinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/Company: https://rockwayexhibits.com/

In this conversation, Ann Wyatt and Jeremiah Llewellyn discuss the multifaceted aspects of working at Horn USA, focusing on marketing, technology, and the importance of people in the business. They explore how technology enhances workforce collaboration, the unique skills developed at Horn, and the significance of passing down knowledge in the manufacturing industry. Additionally, they highlight the company's internship programs and community engagement efforts, emphasizing the need for effective recruitment strategies to attract future talent. In This Episode:-00:00: Introduction To Workforce 4.0-00:30: Welcoming Horn USA Back To Workforce 4.0-05:35: Horn USA- Leading The Workforce With Innovation-10:02: Collaboration Between Humans And Machines-12:40: The Role Of International Business Skills-15:52: Opportunities Obtained Through Horn USA-19:12: Building Confidence With Hands On Training-21:08: Preserving Tribal Knowledge: The Call To Step Up-25:24: Horn USA: Passing The Torch To Future Generations-33:06: Horn USA's Blueprint For Creating An Internship-34:51: The Value Of Leveraging Creativity To Build Talent Pipelines-39:15: Leveraging Marketing As A Recruitment Function-43:47: How You Can Work For Horn USA-46:35: Conclusion And Contact InformationMore About Jeremiah Llewellyn:As a once- IT- turned- Marketer guru, Jeremiah Llewellyn is passionate about about taking a creative approach to solving problems. A graduate of Middle Tennessee State University (MTSU), Jeremiah began his manufacturing career in IT at Horn USA and has since transformed his career into Marketing. Jeremiah most recently kicked off the Horn USA summer internship program and is well known for taking an analytical approach to understanding marketing data and driving business value. You can learn more about Jeremiah by connecting with him here.The Future of Work (and this Episode) Is Brought To You By Secchi:Secchi is a revolutionary workforce engagement tool created for organizations to make data-driven frontline decisions in real-time. By measuring and combining multiple people-related lead indicators, Secchi provides in-the-moment visibility into individual frontline employee performance, team performance, engagement/turnover risks, and positive employee behaviors all while removing the traditional barriers of administrative burden on leaders. To learn more about Secchi, check them out here.

Content marketing is changing fast, and so are the rules of visibility. Tessa Burg talks with Jon Gillham, Founder of Originality.ai, about how marketers can avoid the “AI slop” trap in today's era of AI-generated content. Jon shares what he's learned since launching the first commercially available AI detector—just three days before ChatGPT hit the market—and offers practical advice on balancing efficiency with authenticity. Listeners will hear about using AI tools responsibly while still producing high-quality, original content that builds trust and stands out in search, LLMs and beyond. Jon also explains how marketers can increase their visibility with strategies like adding citations, original data and quotes.  Whether you're worried about declining Google traffic, retention challenges or simply how to future-proof your content strategy, this episode delivers insights you can put into practice right away. Leader Generation is hosted by Tessa Burg and brought to you by Mod Op.  About Jon Gillham: Jon Gillham founded Originality.ai after selling a content marketing agency he had previously founded. Originality.ai launched in November 2022 to detect GPT-3-generated content (before ChatGPT had launched). One of the earliest adopters of generative AI content for SEO purposes at scale through his agency, Jon understood the wave that was coming, which ChatGPT and GPT-4 have fully unleashed. Additionally, he believed that there was a need for a modern plagiarism checking solution. One that provided scan history, detection scores, shareable results, team access etc., what you would expect from a modern Plagiarism Checking solution. The team now includes experienced Machine Learning Engineers, Researchers, Developers and Marketers, all on a mission to try and provide transparency on the true originality of any writing.   About Tessa Burg: Tessa is the Chief Technology Officer at Mod Op and Host of the Leader Generation podcast. She has led both technology and marketing teams for 15+ years. Tessa initiated and now leads Mod Op's AI/ML Pilot Team, AI Council and Innovation Pipeline. She started her career in IT and development before following her love for data and strategy into digital marketing. Tessa has held roles on both the consulting and client sides of the business for domestic and international brands, including American Greetings, Amazon, Nestlé, Anlene, Moen and many more. Tessa can be reached on LinkedIn or at Tessa.Burg@ModOp.com.

In this insightful episode of the Stuck In My Mind Podcast, host Wize El Jefe welcomes Tim Bradley—co-founder of Pennant Video and creator of the Video Marketing Trifecta—for a masterclass in modern video marketing, authentic storytelling, and building impactful campaigns that drive real business results. Whether you're a startup founder, B2B marketer, or any leader feeling “stuck” in the noisy world of digital marketing, this conversation is packed with actionable wisdom, practical frameworks, and a fresh perspective on connecting with audiences in today's attention economy. A Marketer's Journey: Tim Bradley's Origin Story Wize El Jefe kicks off the episode with a warm welcome and immediately dives into Bradley's journey. Tim recounts his early days, growing up with a dad who always had a camera at family gatherings, sparking an early love for visual storytelling. From making stop-motion Lego movies in the backyard as a kid to entering the world of YouTube just before its Google-era explosion, Tim found himself at the intersection of creativity and technology right as digital video was transforming how brands communicated. Leading Creative Teams: Lessons in Fast-Paced Storytelling Tim shares lessons from leading a 25-person creative team, detailing how high-speed, high-stakes content creation in video marketing taught him the importance of intentional storytelling. Unlike long-form narratives, he explains, most marketing videos have just 60 seconds to grab attention, build trust, and empower decisions. One key takeaway? No single video can do it all. Instead, the secret lies in delivering the right story, with the right information, at the right moment along the buyer's journey. The ‘Aha' Moment: Why One Video Is Never Enough For many businesses, the common mistake is packing too much into one video—trying to appeal to every stakeholder, answer every question, and check every marketing box. Tim describes how this leads to bloated, unfocused videos that end up being more like boring PowerPoint presentations than compelling narratives. His solution was to develop frameworks (and learn to say “no” to client bloat!), ultimately leading to the creation of his flagship approach: the Video Marketing Trifecta. Introducing the Video Marketing Trifecta Tim lays out the Trifecta framework—a strategic, repeatable system that breaks down B2B video content into three distinct but connected pieces: Anthem Videos: These flagship “why we exist” stories live atop websites and at the center of major events, rallying audiences by tapping into beliefs, values, and mission. They're designed to speak to the audience's heart and reflect the viewer's aspirations back at them. Explainer Videos: Where anthem videos build emotional resonance, explainers serve the mind—clarifying “what do you do?” and “how do you do it?”, tailored for different roles, industries, or pain points. Endorsement Videos: The gut check and validation, where satisfied customers become storytellers. These testimonials are powerful trust-builders, showing prospects people like them succeeding with your solution. Together, these three content pillars differentiate, demonstrate value, and validate your brand, stitching together a buyer's journey that doesn't depend on just one magical piece of content. Solving Real Business Problems—Not Just Creating “Flashy Content” Tim makes a compelling distinction between flashy, high-production-value videos and genuinely effective content. The former might get attention, but if it isn't audience-first and aligned with real buyer concerns, it'll fall flat. Authentic storytelling, built on knowing your customer, using consistent frameworks, and grounding content in actual buyer needs, is where true ROI happens—especially in complex B2B sales that can last up to a year. Learning from Mistakes: Focus and Adaptability From failed attempts at all-in-one videos to wasting resources chasing every social channel, Tim is candid about how early missteps shaped his approach. Now, his focus is on being highly intentional—meeting audiences where they are, focusing efforts on platforms and moments that truly matter, and ensuring each piece of content has a clearly defined role. The Power of the Mid-Funnel: Unlocking Hidden Value One of the most powerful insights from the episode is Tim's emphasis on the neglected “mid-funnel.” While brands invest heavily at the top (awareness/advertising) and bottom (customer nurturing/thought leadership), the critical middle—where trust is built, decisions are made, and engagement happens—often gets overlooked. This is where the Video Marketing Trifecta shines, filling a gap ignored by many in-house teams, especially in long B2B sales cycles. Actionable Advice for Startups and Small Budgets Tim's advice isn't just for Fortune 500s—he breaks down how startups and small businesses can apply the same principles. With just a smartphone and some consistency, anyone can start building a valuable content library, learn from audience feedback, and invest resources more strategically over time. The key: Just start, keep learning, and don't wait for perfect equipment to tell your story. Creative Trends & The Role of AI The conversation examines the evolving role of AI in content creation and production efficiency. While Tim embraces AI tools for speeding up tedious editing and transcription, he cautions against letting shortcuts erode trust or authenticity. For podcasting and video alike, leveraging technology should enhance—not replace—the human connection. Myths, Trends, and What's Next Tim busts the myth of the “one-video-to-rule-them-all,” emphasizing that great video assets can—and should—be repurposed, remixed, and used across channels, events, and content calendars for maximum return on investment. In terms of trends, he urges brands to embrace “video first” strategies, invest in internal teams, leverage influencer and creator culture even in B2B, and make better use of existing assets through thoughtful repurposing. Practical Alignment: Syncing Video Strategy with the Buyer's Journey For businesses looking to better match their video strategy with real buyer journeys, Tim recommends having authentic conversations—with customers, sales teams, and industry partners—to surface pain points, objections, and opportunities for trust-building stories. Strong relationships, clarity on goals, and an audience-first mindset are more valuable than any piece of equipment or viral trend. For the Stuck Marketer: Don't Add to the Noise Closing out, Tim offers heartfelt advice to leaders feeling overwhelmed: Don't just contribute to digital noise for the sake of it. Engage with intention—prioritize value, make real connections, and let authentic stories cut through. To anyone who has felt like video “didn't work,” he encourages honest reflection on goals, creative approach, and whether the content was truly audience-driven. Final Takeaways & Resources For more: Listeners are encouraged to check out Pennant Video and download the ungated “Funnel Focused” playbook at pennantvideo.com for hands-on strategies. Whether you're redefining your approach to content, struggling with low engagement, or just getting started with video, this episode is a must-listen for demystifying B2B video marketing and building a brand people can trust. If you know a founder, marketer, or leader who's struggling to turn attention into genuine sales, this episode might be the missing piece they need. Stay clear, stay strategic, and stay wise—because the right stories, told in the right way, are what truly drive business results. Listen now for brilliant, battle-tested advice from a storyteller at the forefront of video marketing innovation!

Did you know poultry is the third most popular pet in America, behind dogs and cats? It's surprising stats like this that reflect the rural lifestyle trends driving growth at Tractor Supply Company.This week, Elena and Rob talk with Kimberley Gardiner, CMO of Tractor Supply. Learn how she measures marketing impact through business outcomes, builds teams grounded in humility, and why she rejects the brand versus performance marketing debate. Plus, hear the undeniable impact of connecting directly with customers.Topics covered: [04:00] Transitioning from automotive to Tractor Supply marketing[10:00] Using marketing strategically as a business driver, not cost center[15:00] Investing marketing dollars for measurable returns[18:00] Customer metrics that matter: traffic, transactions, basket size[22:00] Why brand marketing versus performance marketing is a false choice[26:00] What Kimberley learned about rodeo after joining Tractor Supply  To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter.  Resources: 2024 MarketingWeek Article: https://www.marketingweek.com/marketers-improvement-financial-fluency/Kimberley Gardiner's LinkedIn: https://www.linkedin.com/in/kimberley-sweet-gardiner/ Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts. 

Healthcare marketers are under constant pressure to deliver immediate patient volume. But when performance campaigns take center stage at the expense of brand marketing, the long-term health of the organization suffers. In this episode of Ignite, Lauren Leone sits down with Cardinal's Katie Gray, Senior Account Director, to explore how performance and brand can work together—not against each other. They identify common mistakes healthcare organizations make when overemphasizing performance and outline strategies to build trust, drive volume, and support sustainable growth. Whether you're a CMO balancing pressure from the board or a marketer trying to prove ROI, this conversation will help you rethink how brand marketing fuels performance over time. RELATED RESOURCES How to Build a Full-Funnel Healthcare Marketing Strategy - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-full-funnel-marketing-strategy/ Why Capacity-Driven Marketing Is Non-Negotiable - https://www.cardinaldigitalmarketing.com/capacity-driven-marketing-media-investment-strategy/ Performance Creative: The Key to Paid Media Success - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/performance-creative-the-key-to-paid-media-success/ How to Set Smarter Healthcare Marketing Goals - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/marketing-goal-planning/

In this week’s First $1,000 segment, hear how a digital marketer gets paid for cleaning up Google listings for orthodontists—fixing visibility problems most offices didn’t even realize they had. Side Hustle School features a new episode EVERY DAY, featuring detailed case studies of people who earn extra money without quitting their job. This year, the show includes free guided lessons and listener Q&A several days each week. Show notes: SideHustleSchool.com Email: team@sidehustleschool.com Be on the show: SideHustleSchool.com/questions Connect on Instagram: @193countries Visit Chris's main site: ChrisGuillebeau.com Read A Year of Mental Health: yearofmentalhealth.com If you're enjoying the show, please pass it along! It's free and has been published every single day since January 1, 2017. We're also very grateful for your five-star ratings—it shows that people are listening and looking forward to new episodes.

Today we're talking to you shy marketers out there, and many of you are better than a lot of the loudmouth marketers. But you loudmouth marketers like me are going to learn something to increase your market share. Screw The Commute Podcast Show Notes Episode 1040 How To Automate Your Business - https://screwthecommute.com/automatefree/ Internet Marketing Training Center - https://imtcva.org/ Higher Education Webinar – https://screwthecommute.com/webinars See Tom's Stuff – https://linktr.ee/antionandassociates 00:23 Tom's introduction to Shy Marketers 01:28 Add calm marketing into your mix 03:55 Don't get beat by loudmouth marketers 06:28 You can still be an entrepreneur and screw the commute Entrepreneurial Resources Mentioned in This Podcast Higher Education Webinar - https://screwthecommute.com/webinars Screw The Commute - https://screwthecommute.com/ Screw The Commute Podcast App - https://screwthecommute.com/app/ College Ripoff Quiz - https://imtcva.org/quiz Know a young person for our Youth Episode Series? Send an email to Tom! - orders@antion.com Have a Roku box? Find Tom's Public Speaking Channel there! - https://channelstore.roku.com/details/267358/the-public-speaking-channel How To Automate Your Business - https://screwthecommute.com/automatefree/ Internet Marketing Retreat and Joint Venture Program - https://greatinternetmarketingtraining.com/ Kartra - https://screwthecommute.com/kartra/ Copywriting901 - https://copywriting901.com/ Become a Great Podcast Guest - https://screwthecommute.com/greatpodcastguest Training - https://screwthecommute.com/training Disabilities Page - https://imtcva.org/disabilities/ Tom's Patreon Page - https://screwthecommute.com/patreon/ Tom on TikTok - https://tiktok.com/@digitalmultimillionaire/ Email Tom: Tom@ScrewTheCommute.com Internet Marketing Training Center - https://imtcva.org/ Related Episodes New YouTube Features - https://screwthecommute.com/1039/ More Entrepreneurial Resources for Home Based Business, Lifestyle Business, Passive Income, Professional Speaking and Online Business I discovered a great new headline / subject line / subheading generator that will actually analyze which headlines and subject lines are best for your market. I negotiated a deal with the developer of this revolutionary and inexpensive software. Oh, and it's good on Mac and PC. Go here: http://jvz1.com/c/41743/183906 The Wordpress Ecourse. Learn how to Make World Class Websites for $20 or less. https://screwthecommute.com/wordpressecourse/ Join our Private Facebook Group! One week trial for only a buck and then $37 a month, or save a ton with one payment of $297 for a year. Click the image to see all the details and sign up or go to https://www.greatinternetmarketing.com/screwthecommute/ After you sign up, check your email for instructions on getting in the group.

Welcome back to the podcast. Today, we're talking about a counterintuitive but powerful marketing strategy from the brilliant Laura Ries: defining a "strategic enemy." The concept is simple yet profound. Instead of trying to be a vague, all-encompassing "best," your brand gains credibility and loyalty by clearly stating what it opposes. This isn't just a marketing gimmick—it's how the human brain works. Our minds latch onto conflict and contrast far more easily than abstract claims. A brand that stands against something—be it a competitor, an industry convention, or even an old way of thinking—creates a tribe of followers who share that opposition. This strategy demands ruthless focus and the courage to make sacrifices. It means letting go of the fear of missing out and doubling down on a single, powerful idea.

Instagram is always changing. So, it's time to optimize your content.  Daniel and Jay break down the newest Instagram updates and share the practical strategies driving serious growth right now: reply-driven stories, banners, and even pinning comments are doing numbers.  Plus, should you prioritize SEO-friendly captions or chase hashtags? Captions are the way to go…and hashtags are on their way out.  If you're a Marketer looking to beat the algorithm, get more eyeballs on your content, and convert viewers, this is the episode for you.

After decades of being overshadowed by Boomers and Millennials, Generation X is poised to become the dominant global consumer group and are projected to spend $15.2 trillion 2025 and $23 trillion worldwide in 2035, according to new research from NielsenIQ (NIQ)

Are you struggling to drive traffic from social media to your website? Wondering why your carefully crafted content isn't generating the clicks it once did? To learn zero-click marketing strategies to build influence and reach your audience when traditional click-based tactics are becoming increasingly ineffective, I interview Rand Fishkin.Guest: Rand Fishkin | Show Notes: socialmediaexaminer.com/685Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We're breaking down highly involved, complex research into plain language and takeaways any marketer can use.In this episode, Elena and Rob challenge the common myth that 80-95% of new products fail. They reveal that while failure rates are significant, they're about half as bad as widely believed, with context and resources playing crucial roles in determining success.Topics covered:   [01:00] "How Common is New Product Failure and When Does It Vary?"[02:00] One in four fail within the first year, 40% by year two[03:00] Why big, competitive categories have higher failure rates[04:00] Growing categories surprisingly show more failures than stable ones[05:00] Brand size and trajectory impact new product survival[07:00] Why retail creates natural barriers that improve odds  To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter.  Resources: Victory, K., Nenycz-Thiel, M., Dawes, J. et al. How common is new product failure and when does it vary?. Mark Lett 32, 17–32 (2021). https://doi.org/10.1007/s11002-021-09555-x   Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts. 

In this powerful conversation, Richmond Dinh reveals the tiny challenge method that's disrupting traditional marketing, how he scaled from optometrist to 8-figure entrepreneur, and the mindset shifts required to break through income barriers.Episode Timestamps0:00 Trailer0:29 Introduction0:48 Russell Brunson's Endorsement0:58 What is a Tiny Challenge?1:16 The Problem with Traditional Marketing1:37 Why Marketing Methods Need Specialized Skills2:27 Tiny Challenges Require Zero Skills3:32 What Do You Pitch at the End?4:46 Highest Priced Tiny Challenge - $100K5:42 Why This Method Works So Well6:32 How to Get Started Today8:36 100% Show-Up Rates9:04 Close Rates: 3 Out of 109:44 Making $10K in Your First Month10:31 Scaling Beyond the Bottleneck11:16 Shadow Sales Strategy12:42 Richmond's Background Story13:39 Rock Bottom: $1.2M in Debt15:07 Investing Last $50K in Personal Development18:44 Identity Shift: Blue to Orange Consciousness22:26 Relationships: Reason, Season, or Lifetime25:13 Journey to First Million26:30 Self-Sabotage at 7 Figures28:02 Scaling from 1M to 10M29:22 Zero Employee Turnover Secret33:16 Work-Life Balance with Family35:17 Learning from Russell Brunson37:04 Done vs Perfect Philosophy38:54 Starting Over Strategy40:50 Final AdviceAbout Richmond Dinh Former optometrist turned 8-figure entrepreneur specializing in the "tiny challenge" method. Built a team of 17 with zero turnover while scaling multiple businesses and travelling globally.Connect with Richmond Dinhhttps://www.instagram.com/richmonddinh/Connect with Mehttps://www.youtube.com/@morgantnelsonhttps://www.instagram.com/morgantnelsonJoin the Dream Out Loud Facebook Communityhttps://bit.ly/49QXClWDownload the FREE Life By Design Productivity Plannerhttps://planner.morgantnelson.com/optinplanner