Podcasts about marketers

In this special Season 10 teaser episode of the Behavioral Economics in Marketing Podcast, we revisit Season 8 — a deep dive into the timeless 4 Ps of marketing through a behavioral economics lens. We highlight the impactful episode: The Paradox of Choice in E-Commerce, which reveals how overwhelming options lead to decision fatigue and lost sales — and offers smart strategies to simplify customer choices. Then, we introduce a brand-new companion episode: Anchoring and Pricing: How First Impressions Shape Purchase Decisions. Discover how the first price your customers see sets their expectations and influences buying behavior. Learn how to craft powerful pricing anchors ethically to boost perceived value and conversion. Whether you're refining pricing strategy or streamlining the customer journey, this episode pairing will elevate your marketing with proven behavioral insights.   Behavioral Economics in Marketing Podcast | Understanding how we as humans make decisions is an important part of marketing. Behavioral economics is the study of decision-making and can give keen insight into buyer behavior and help to shape your marketing mix. Marketers can tap into Behavioral Economics to create environments that nudge people towards their products and services, to conduct better market research and analyze their marketing mix. Sandra Thomas-Comenole | Host | Marketing professional with over 15 years of experience leading marketing and sales teams and a rigorously quantitative Master's degree in economics from Rensselaer Polytechnic Institute. 

Webinars are everywhere, but most marketers are doing them wrong.  In this episode, Daniel sits down with Logan Lyles, founder of Demand Shift, to break down the Webinar Fast Track Framework and how to turn sign-ups into real results.  From the #1 mistake B2B brands make, to building a series that actually converts, Logan shares how to rethink promotion, registration flows, live engagement, and repurposing content. You'll learn: > Why most webinar strategies fail to deliver sales opportunities > How to design titles, graphics, and landing pages that actually drive clicks > The two-step registration hack that 5–10x's booked calls > Ways to boost live attendance with polls, exclusives, and giveaways > How to repurpose webinars into endless content fuel If you're a Marketer who wants to host better (and more engaging live events), this is the episode for YOU. Follow Logan: LinkedIn: https://www.linkedin.com/in/loganlyles/ Follow Daniel: LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing/ Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Jaime Hunt welcomes back data strategist and higher ed consultant Joshua Dodson for a candid and practical discussion on data analytics in higher education. From redefining what makes data “good” to debunking common misinterpretations in marketing reports, this episode is a must-listen for anyone looking to better leverage data for enrollment and institutional strategy. The duo also explores the democratizing power of AI in data analysis, offering actionable tips on how even resource-constrained teams can get smarter with their data starting today.Guest Name: Joshua Dodson, CEO and consultant at Honed ConsultingGuest Social: https://www.linkedin.com/in/joshuadodson/Guest Bio: Joshua Dodson is a strategic marketing leader who knows higher education inside and out. With nearly 20 years of experience, he brings a unique perspective from working both inside institutions and as an outside consultant helping universities transform their marketing approach.Joshua's career spans roles as an instructor, university AVP of digital marketing, web analytics strategist, and former Vice President of Marketing & Innovation at VisionPoint, where he led integrated marketing and web teams. He's known for consistently anticipating market trends, building consensus, and delivering measurable ROI on every project.His track record speaks for itself—Joshua has helped modernize enrollment and marketing programs at major institutions including Bentley University, where his work generated the most marketing-generated leads in the university's history, plus Southern New Hampshire University, Eastern Kentucky University, and Lincoln Memorial University.Beyond consulting, Joshua is a passionate educator and sought-after speaker who has delivered keynotes at national higher education marketing conferences and taught over 500 students as a faculty member with HigherEdExperts. He continues sharing his expertise through Dodson Academy (https://dodsonacademy.com), where he teaches professional development classes in marketing mix modeling, SEO, web analytics, and strategic marketing planning.As CEO and consultant at Honed Consulting (https://honed.agency), Joshua works across multiple industries but specializes in higher education and non-profit marketing, helping organizations strengthen their performance marketing capabilities. - - - -Connect With Our Host:Jaime Hunthttps://www.linkedin.com/in/jaimehunt/https://twitter.com/JaimeHuntIMCAbout The Enrollify Podcast Network:Confessions of a Higher Ed CMO is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too! Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.

Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We're breaking down highly involved, complex research into plain language and takeaways any marketer can use.In this episode, Elena and Rob explore how consumer-created brand nicknames can backfire when brands adopt them officially. They reveal why "nickname branding" hurts performance across key metrics and shifts power dynamics in ways that damage brand perception.Topics covered: [01:00] "BMW is Powerful, Beamer is Not: Nickname Branding Impairs Brand Performance"[02:00] What nickname branding means and why brands do it[03:00] Speech Act Theory and power dynamics in marketing[04:00] When trying to be cool backfires spectacularly[06:00] Competent vs. warm brands and nickname effects[07:00] Transactional vs. communal messaging with nicknames  To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter.  Resources: Zhang, Zhe, Ning Ye, and Matthew Thomson. 2024. “BMW Is Powerful, Beemer Is Not: Nickname Branding Impairs Brand Performance.” Journal of Marketing 89 (1): 135–??. https://doi.org/10.1177/00222429241266586  Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts. 

Maybe it's not a content problem. Maybe it's a clarity problem.With AI-generated posts flooding every channel and SEO playbooks changing by the week, B2B marketers are creating more content than ever—yet somehow, it's hitting with less impact. So what actually sets a brand apart today? It might come down to something deceptively simple: better storytelling.In this episode, Roman, Head of Marketing at Sifflet, shares his thoughtful take on why “90% of marketing is content”—and why we need to rethink how we approach it.We also discuss:Why founder content is peaking—and what comes nextThe quiet return of PR, direct mail, and other "dead" tacticsThe one field in your contact form that tells you what your dashboard never will

Why do customers return again and again to brands like Starbucks or Sephora? It's not just the product — it's the game. In this episode of Behavioral Economics in Marketing, we explore how adding game-like elements to loyalty programs taps into our psychological drive for progress, achievement, and rewards. From punch cards and point systems to digital badges, tiers, and challenges, we break down the science behind gamification and why it works so well to build repeat behavior. You'll learn: The behavioral economics principles behind customer motivation Types of loyalty programs and when to use each How to integrate gamified features like progress bars, badges, missions, and surprise rewards Real-world examples and actionable tips to increase engagement and brand stickiness Whether you're launching a new loyalty program or optimizing an existing one, this episode shows you how to turn everyday purchases into a journey customers can't wait to complete. Key themes: gamification, loyalty strategy, rewards design, behavioral triggers, customer retention, habit formation. Behavioral Economics in Marketing Podcast | Understanding how we as humans make decisions is an important part of marketing. Behavioral economics is the study of decision-making and can give keen insight into buyer behavior and help to shape your marketing mix. Marketers can tap into Behavioral Economics to create environments that nudge people towards their products and services, to conduct better market research and analyze their marketing mix. Sandra Thomas-Comenole | Host | Marketing professional with over 15 years of experience leading marketing and sales teams and a rigorously quantitative Master's degree in economics from Rensselaer Polytechnic Institute. 

THINK LIKE A MARKETER, HIRE LIKE A PRO Are you treating hiring as strategically as you market your services or products? More importantly—is your business attracting the right talent, or repelling them before they even apply? Before you hit play, ask yourself: Would your dream employee be excited to work for your company based on what's visible on your website, Google listing, and social media today?Are you making the critical mistake of only “marketing” your business to customers—while great candidates just breeze by?How could applying your customer marketing playbook to hiring result in better people, less stress, and faster growth this year? In this episode, we reveal how to think like a marketer and hire like a pro: Why your employer brand matters as much as your customer brand, and how to align both for authenticity that attracts—not just applicants, but the right people.Proven ways to “out-story” your competition and use reviews, social proof, and candid team content to build trust and culture.The marketing funnel approach to hiring: from nurturing a talent pipeline and optimizing job pages for SEO, to automating touchpoints with CRM and email lists—so you're never scrambling when that critical position opens up.Real stories from the front lines (including a few hiring misadventures) that highlight what works, what doesn't, and how marketing tactics can build a sustainable, scalable hiring process. Meet Your Marketing Guides: Ian Cantle – Dental Marketing HeroesKen Tucker – Changescape WebPaul Barthel – Changescape WebJeff Stec – Tylerica Marketing Systems Each week, your Marketing Guides bring you hard-earned wisdom and practical tools you can use right now to outsmart your competition—whether you're building a customer base or a team. Ready to build a brand that attracts top talent—not just more customers?

In this episode, Vassilis Douros and Marc Binkley unpack the messy reality of B2B buying, following a thought-provoking conversation with Jann Schwartz and Mimi Turner.They explore how buying decisions are rarely rational or linear—shaped instead by shifting group dynamics, emotional “jobs to be done,” and the human need for trust and validation. Drawing from personal experiences with software purchasing, they highlight why buying groups don't map neatly to org charts, why deals often stall due to misalignment rather than product fit, and how brand fame works differently for large versus niche players.The discussion also dives into what this means for B2B marketers and creatives alike—from building awareness to navigating the unique challenges smaller brands face when competing with established giants.Enjoy the show!Our Guests:Mimi Turner: Head of Marketplace Innovation, LinkedIn LMShttps://www.linkedin.com/in/mimi-turner/Jann Martin Schwartz: Senior Director of Marketplace Innovation, LinkedInhttps://www.linkedin.com/in/janns/Follow Our Updates⁠⁠LinkedIn: https://www.linkedin.com/company/sleeping-barber/https://www.sleepingbarber.caGet in touch with our hosts:Marc Binkley: ⁠⁠https://www.linkedin.com/in/marcbinkley/Vassilis Douros: https://www.linkedin.com/in/vassilisdouros/TakeawaysB2B buying is a complex and relational process.Emotional components play a significant role in decision-making.Buyers often carry the blame for failed purchases.Buying groups should ideally be small and focused.The onboarding experience can impact perceptions of a product.Understanding emotional jobs to be done is crucial for marketers.Creative strategies must align with the emotional journey of buyers.Brand awareness is essential for niche products to compete.The buying process involves multiple stakeholders and perspectives.Marketers need to navigate political capital within organizations.Chapters:00:00 - Navigating the Complexities of B2B Buying02:38 - The Emotional Weight of Decision Making05:19 - The Role of Buying Groups in B2B07:55 - Understanding Emotional Jobs to Be Done10:30 - Creative Implications in B2B Marketing13:00 - The Importance of Brand Awareness in Buying Decisions15:23 - Integrating Products in a Buying Ecosystem

Alyson Strickler-Vazquez, Head of Strategic Events at Webflow, joins Amanda Ma, CEO and Founder at Innovate Marketing Group, to discuss her journey in event marketing and how she turns limited budgets into high-impact experiences. Listeners will learn:Smart ways to stretch budgets without losing impactHow to design experiences that truly stick with attendeesBalancing innovation, storytelling, and strategy in event planningInspiring teams and partners to think biggerWhether you're in events, marketing, or creative strategy, Alyson delivers practical insights and stories you won't want to miss.About the guest:Alyson Strickler-Vazquez is an award-winning event marketing trailblazer with over 15 years of experience spanning Fortune 200 manufacturing, global travel management, and the fast-paced world of tech. From scaling global meeting departments to managing multi-million-dollar event portfolios, Alyson has built a career creating bold events that inspire, engage, and deliver real business results. She is currently the Head of Strategic Events at Webflow, where she leads the company's flagship conference and external experiences, turning creativity and storytelling into a competitive advantage. Named a 2024 Event Marketer Changemaker and Budget Warrior, and the winner of the 2025 EX Award for Best Meeting Experience (under 5,000 attendees), Alyson seamlessly blends creativity with data-driven insights to design trade shows, activations, incentive programs, and sales kickoffs that leave a lasting impression. Her work goes beyond events—building powerful brand experiences that resonate deeply with audiences, driving long-term engagement and revenue. Through innovative leadership, she's saved companies millions while elevating their brands on a global scale.Follow Alyson on LinkedIn!EventUp is brought to you by Innovate Marketing Group. An award-winning Corporate Event and Experiential Marketing Agency based in Los Angeles, California. Creating Nationwide Immersive Event Experiences to help brands connect with people. Learn more here!At Innovate Marketing Group, we've curated a collection of free resources designed to help you elevate your events and marketing efforts. Whether you're planning a company retreat or navigating the latest event trends, our tools, reports, and checklists are here to support your success and keep you at the forefront of innovation. Access them here!Follow us!Find us on ⁠⁠LinkedIn and Instagram and catch our latest episodes on the EventUp Podcast!

In this final episode of Season 8(!), we welcome back the incredible Kelly Noble Mirabella, a digital marketing expert renowned for her expertise in AI chat marketing. With over a decade of experience, Kelly shares her insights on the evolution of chatbots and the unique art of chatbot copywriting, emphasizing the importance of creating conversational and engaging interactions.She has the ALL-TIME most downloads of this podcast with her first episode with us about chat marketing (by A LOT). She shares a little secret on this one... back in 2018 (yes, that's how long ago it was and it's still crushing it!), chatbots were not actually AI. But they sure are now!Learn About...- The Evolution of Chat Marketing: Kelly reflects on the journey from traditional chatbots to AI-driven conversational agents, highlighting how advancements in technology have transformed customer interactions.- Crafting Unique Chatbot Copy: Discover the key differences between chatbot copywriting and traditional copywriting, and learn how to create a conversational tone that resonates with users.- Understanding Customer Psychology: Kelly discusses the significance of knowing your audience and tailoring chatbot conversations to meet their needs, enhancing the overall customer experience.- The Role of Humor in Chatbots: Explore how incorporating wit and humor can elevate chatbot interactions, making them more memorable and enjoyable for users.- The Future of AI in Marketing: Kelly shares her excitement about emerging technologies in AI, including voice replication and image analysis, and how these innovations will shape the future of chatbot experiences.Prior shows:Episode 23 – AI Chatbots – Conversation as a Marketing Tool – all-time most downloaded episode! By a lot.Episode 82 - How to Succeed with Chat MarketingOur Guest...Kelly Noble Mirabella, a seasoned digital marketing expert with over a decade of experience, is the driving force behind Stellar Media Marketing. Renowned for her expertise in AI chat marketing, Kelly excels at crafting content and digital marketing strategies. She co-authored "Digital Etiquette for Dummies" and collaborates with high-profile brands like Ecamm, AgoraPulse, ManyChat, and OutBoundEngine on various projects. Stellar Media Marketing offers content and social media marketing, AI chat automations, and consulting services tailored to meet client needs, helping them achieve clarity and success in their marketing endeavors.~._.*._.~Making a Marketer is brought to you by Powers of Marketing - providing exceptional podcast experiences & online and in-person events since 2013. Check out episode 177, and if our show moves you, please share it and let us know your thoughts!Take our LISTENER Community Survey!!! HERE** Our editor

AI is changing Marketing faster than ever, but it doesn't have to be intimidating. Daniel's OUT, Tamara's IN…and she's got product marketer, startup veteran, and AI enthusiast Michelle Nieberding to talk about how to bring more play and less panic into experimenting with AI. Michelle shares the story of how necessity at a small startup led her to explore AI tools, and why she now treats testing new tech as both a professional advantage and a personal hobby. So, what are some ways to start using it? Marketers can repurpose webinars into social clips, and analyze customer feedback, and even rethink how KPIs get tracked. Plus, how does she feel about AI agents? Michelle explains her take.  If you've ever wondered how to get started with AI in your work, or just want one new tool to test this week, this is the episode for you.  Follow Michele: LinkedIn: https://www.linkedin.com/in/michele-nieberding/ Follow Tamara: LinkedIn: https://www.linkedin.com/in/tamaragrominsky/ Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Explore how game mechanics can motivate customers and employees alike. Learn the principles behind gamification and how to apply them to boost engagement, loyalty, and business growth. Keywords: gamification marketing, entrepreneurship behavioral economics, customer engagement strategies, business growth tactics, motivation psychology Behavioral Economics in Marketing Podcast | Understanding how we as humans make decisions is an important part of marketing. Behavioral economics is the study of decision-making and can give keen insight into buyer behavior and help to shape your marketing mix. Marketers can tap into Behavioral Economics to create environments that nudge people towards their products and services, to conduct better market research and analyze their marketing mix. Sandra Thomas-Comenole | Host | Marketing professional with over 15 years of experience leading marketing and sales teams and a rigorously quantitative Master's degree in economics from Rensselaer Polytechnic Institute. 

Jackie Jantos, Hinge's president and CMO, shares tips for winning with Gen Z and how Hinge has been able to see growth when other dating apps are seeing declines

What if the boldest move in marketing wasn't about being louder, but about being truer to who you really are? Nedra Rezinas joins us to challenge conventional marketing wisdom with her refreshing approach designed specifically for introverts and highly sensitive entrepreneurs.Nedra's journey from web designer to marketing strategist reveals how listening to clients' needs led her to discover her true calling. After 16 years in web design, she noticed clients consistently asking, "What do I do after the website is built?" This gap became her opportunity to serve a community she naturally understood – fellow introverts seeking authentic marketing guidance.The conversation takes a powerful turn when Nedra boldly states that "you don't have to do it all" in marketing – a perspective she admits feels almost "blasphemous" in an industry that often pushes omnipresence. By giving permission to skip video content or certain platforms when they don't align with your strengths, she immediately reduces the overwhelm that paralyzes many sensitive business owners. Her "done is better than perfect" philosophy similarly liberates clients from the perfectionism that prevents progress.We explore practical strategies for introverts to network effectively, including volunteering at events to have a built-in purpose, following a "one to two meeting rule" to evaluate groups efficiently, and creating structured environments where meaningful connections can form. Nedra's "Quiet Networking" initiative replaces unstructured "schmoozing" with intentional, topic-driven small group discussions – reimagining networking for those who find traditional approaches draining.For anyone feeling stuck or afraid to be visible, Nedra offers this gem: ask your existing clients why they chose to work with you. This simple yet powerful suggestion shifts the focus from abstract marketing concepts to concrete feedback from people who already value your work – a perfect encapsulation of her relationship-focused approach to marketing, which prioritizes human connection over techniques.Ready to market your business in a way that honors your introvert nature while still creating meaningful impact? This conversation will show you how authenticity becomes your greatest marketing asset.Support the show When you subscribe to the podcast, you are supporting our work's mission, allowing us to continue highlighting successful women in a variety of careers to inspire others helping pay our wonderful editor, Chris, and helping me in paying our hosting expenses.

Marketing budgets are a mess right now, says Mark Ritson. His solution? A simple, three-step system inspired by triple-cooked chips: spend 5-10% of revenue, balance long and short-term investment, and measure each piece properly.This week, Elena, Angela, and Rob tackle one of the trickiest questions in marketing: how do you set a budget that actually drives growth? They explore Ritson's budgeting system, why marketers struggle to secure investment, and the frameworks needed to justify balanced spending.Topics covered: [01:00] Mark Ritson's three-step budgeting system[04:00] High-growth companies spend far more than 5-10%[11:00] The 60/40 rule and why most brands fall short[15:00] Setting measurement expectations for brand vs performance spend[20:00] How performance backgrounds shape budgeting approaches[26:00] Keeping unallocated budget for real-time opportunities  To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter.  Resources: 2022 MarketingWeek Article: https://www.marketingweek.com/ritson-triple-cooked-chips-marketing-budgets/ Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts. 

Forbes, Wall Street Journal, New York Times, CNNForbes, Wall Street Journal, New York Times, CNN~ It's time for Lessons in Building Wealth & Keeping It! America's Wealth Expert!! CEO of Live Out Loud~ Loral is a highly sought-after money management expert, she has appeared in USA Today, The Wall Street Journal and The New York Times, on television at and on the web at ABCNews.com, Forbes.com, and BusinessWeek.com.Loral Langemeier did not start out life with money or connections. connections.She grew up in rural American and while in high school at age 17, Loral built her first business, a health-training company. Loral rose to a senior-level position with Fortune 500 Company Chevron in San Francisco and spent five years in corporate America. While continuing her own businesses on the side, Loral developed her secret formula of the wealthy: to manage and build a portfolio to create even greater wealth. Pursuing her life-long plan to be millionaire by age 35, Loral reached that goal two weeks shy of her 34th birthday, while getting ready to be a single mom.Her portfolio at that time contained Real Estate properties, businesses, gas/oil, and notes. Loral grew Live Out Loud into a multi-million company in only five years. LiveOutLoud.com© 2025 Building Abundant Success!!2025 All Rights ReservedJoin Me on ~ iHeart Media @ https://tinyurl.com/iHeartBASSpot Me on Spotify: https://tinyurl.com/yxuy23baAmazon ~ https://tinyurl.com/AmzBAS

With AI rapidly evolving, marketers face both new opportunities and pressing concerns about data privacy, search optimization, and content creation. Christopher Penn breaks down the rise of local AI models, their implications for privacy and data control, and how generative AI will reshape marketing strategies. The conversation offers actionable advice on making content accessible to AI, the continued importance of strong SEO, and creative techniques for maximizing the impact of AI-generated content.The rise and advantages of local/offline AI models for privacy and controlImplications for data security and regulatory compliance in sensitive industriesThe necessity of making marketing data well-exposed for AI agents and search enginesThe future of SEO as "Search Everywhere Optimization" in an omnichannel, AI-driven landscapeCreative approaches to AI prompt engineering for more original marketing contentTime Stamps0:00 - How marketers should respond to AI disruption2:31 - What are local/open AI models and why use offline AI?5:58 - Tiny AI models for smart devices explained8:07 - Privacy, data retention, and when to use local AI10:51 - On-premise AI for regulated industries12:03 - Consumer AI apps & privacy-preserving APIs13:45 - Where do small AI models get their data?16:07 - The business opportunity: exposing your business to AI18:46 - Visibility, Cloudflare, and AI search bots20:19 - How missing website data excludes you from AI-driven decisions22:50 - Paid AI models, memory, and the risks/benefits of personalization25:48 - SEO, grounded search, and why making content for people still matters28:18 - Search Everywhere Optimization: distribute content everywhere30:12 - "Add a Banana": Prompt engineering for creativity in generative AI36:23 - Where to follow Christopher Penn, his book, and newsletterMain Takeaways“If you're a marketer and you're panicking about what to do, do a good job with SEO and also make content people actually give a shit about.” — Prioritize substance and discoverability; strong SEO remains foundational, but meaningful content stands out.Local AI models offer marketers and businesses unprecedented control over data privacy, allowing AI usage without risking sensitive information leaving their premises.To succeed in the age of generative AI, marketers must ensure their content (including pricing and data) is easily accessible for both humans and AI agents, embracing an omnichannel approach and optimizing for every search surface—not just traditional engines.After finishing this episode, subscribe to the Business of Marketing podcast for more forward-thinking insights, and share this episode with your marketing colleagues to spark new strategies for thriving in an AI-driven future. A. Lee Judge is the host of The Business of Marketing podcast.Please follow the podcast on your favorite podcast listening platform.This podcast is produced by Content Monsta - Content Monsta specializes in podcast production and innovative remote video production, empowering businesses to create professional content and achieve their marketing goals.

"If you don't focus on retention, you're filling up a bucket with holes. You celebrate all these acquisition numbers, but your funnel is actually leaking and you don't know it." Splendid Uchehcukwu, Growth Marketer at GoCardless, warns that retention is more important (and more overlooked) in data driven marketing than we may think. On the latest podcast episode, she shares her top tips for retaining new customers, changing focus, and developing a marketing career.

Send us a textAs Christian business owners, it's easy to wonder: Am I serving or am I selling? In this episode of the Christian Business Advantage podcast, Alyssa closes out the August series, Marketing with Mission, with a powerful heart check on ministry vs. manipulation. You'll learn how to recognize the difference between serving with integrity and pressuring with guilt, discover practical ways to market with love, and be reminded of how God calls us to truth, humility, and trust in His results.

In this teaser episode of Season 10 of the Behavioral Economics in Marketing Podcast, we take a look back at Season 7, where we focused on entrepreneurship and how behavioral economics can drive smarter, faster business growth. We spotlight the fan-favorite episode: Level Up Your Business: How Entrepreneurs Can Harness the Power of Gamification. It's packed with insights on how game mechanics like rewards, points, and progress tracking can supercharge customer engagement, motivate employees, and make your business more fun and effective. Then, we preview a brand-new companion episode: Building Loyalty Programs with Gamification: From Points to Progress Bars — a deeper dive into turning traditional loyalty systems into engaging, behaviorally driven experiences. You'll discover how progress bars, badges, and surprise rewards tap into powerful psychological triggers that increase retention and brand love. Whether you're a founder, marketer, or growth strategist, this pairing is your blueprint for turning behavior into brand loyalty. Behavioral Economics in Marketing Podcast | Understanding how we as humans make decisions is an important part of marketing. Behavioral economics is the study of decision-making and can give keen insight into buyer behavior and help to shape your marketing mix. Marketers can tap into Behavioral Economics to create environments that nudge people towards their products and services, to conduct better market research and analyze their marketing mix. Sandra Thomas-Comenole | Host | Marketing professional with over 15 years of experience leading marketing and sales teams and a rigorously quantitative Master's degree in economics from Rensselaer Polytechnic Institute. 

In Ad Age's Marketer's Brief podcast, CMX's Parbinder Dhariwal shares how CVS connects brands with health-focused shoppers to drive growth.

DU MUSST MEHR GAS GEBEN! LIES DAS SKRIPT EXAKT 1 zu 1 AB!! TU EINFACH GENAU, WAS ICH DIR SAGE!!! 1.000 Leute nutzen exakt die gleiche “geniale” Schablone. 1.000 Leute gehen zum gleichen Business-Coach. 1.000 Leute machen exakt das Gleiche. Und am Ende wundern sich Marketer, dass sie vergleichbar sind… “WaRuM hEbE ICh MicH NicHt vON DeR KonKUrrENz Ab?”

In this episode of We Are, Marketing Happy, Jenny and Nicole Knight, Marketing and Communications Manager at Virginia Heart, discuss why and how to build your personal brand on LinkedIn as a healthcare marketer. Learn how to overcome the discomfort of self-promotion and leverage LinkedIn for professional networking, career advancement, and lifelong learning.Using LinkedIn in today's dynamic job market is a smart long-term investment in your career that gives you control over your personal and professional reputation and brand. You can easily create LinkedIn content by drawing inspiration from your daily work and personal passions and curate your LinkedIn feed to create a space for learning and connecting with like-minded professionals.Connect with Nicole:https://www.linkedin.com/in/nicole-knight-5b90ba73/ Connect with Jenny:Email: jenny@hedyandhopp.comLinkedIn: https://www.linkedin.com/in/jennybristow/Further your understanding of what compliance means for healthcare marketing and get certified for it here: https://wearehipaasmart.com/ If you enjoyed this episode, we'd love to hear your feedback! Please consider leaving us a review on your preferred listening platform and sharing it with others.

In this episode of the DMI podcast, host Will Francis speaks with Faisal Laljee, entrepreneur and growth strategist, about the intersection of entrepreneurship and marketing. Faisal shares his insights on risk-taking, growth hacking, customer acquisition, and building brands that last. From the importance of testing ideas early to the realities of startup funding, he explains how marketers and entrepreneurs can think like an entrepreneur to drive meaningful growth.What You'll LearnWhy entrepreneurs need to focus less on perfection and more on getting products in front of customers.How early customers can become your most valuable advocates and growth drivers.Is SEO overrated?Why brand is inseparable from early business strategy.Why not all investor money is good money.Top 3 Tips from FaisalKnow your co-founders – Think of it as an “entrepreneurial prenup.” Shared values, commitment levels, and expectations matter more than complementary skills.Double your marketing budget – Customer acquisition costs are always higher than you think. Planning conservatively helps you build a sustainable business.Be selective with funding – Not all investment is good investment. Take money from the right sources, not just anyone willing to offer it.Timestamps & Key Sections01:28 – From corporate marketing to startups02:54 – The big shift: traditional marketing to digital05:13 – The #1 problem startups face: finding the right customer06:57 – Why entrepreneurs need to test ideas early and avoid perfectionism09:01 – Applying entrepreneurial thinking to marketing11:10 – Are personas outdated? How to approach customer profiling13:42 – Building trust through community engagement15:32 – Overcoming rejection and embracing failure in marketing16:57 – Growth hacking: experiment, measure, adapt19:08 – Paid ads vs. organic growth for startups22:33 – Turning early customers into advocates24:29 – Overrated and underrated digital channels29:33 – Why brand = business strategy33:54 – The importance of mentors and career planning39:03 – Faisal's top 3 tips for new founders

Jonathan Roberts is the Chief Innovation Officer for the newly renamed People, Inc. He and Ari talk about how publishers are licensing content and keeping away the bots, as well as how AI optimization is playing out. Eric and Ari then review the news, including the LG Ads IPO, whistleblower allegations against Facebook, local TV consolidation, and more. Takeaways AI is becoming integral to various aspects of business. Human-created journalism remains essential despite AI advancements. Content quality is paramount; average content is not acceptable. AI can assist in research, but should not replace human creativity. Licensing agreements are crucial for protecting content from unauthorized use. The information economy needs to incentivize content creation. AI's role in search engines is changing the way information is accessed. Marketers must adapt to the new AI-driven landscape. Understanding user needs is critical for effective marketing. The future of journalism will involve collaboration between AI and human creators. Chapters 00:00 Introduction to People, Inc. 02:57 AI's Role in Content Creation 06:00 Navigating AI Licensing and Content Protection 08:49 The Future of the Information Economy 11:58 AI and Search Engine Dynamics 14:57 The Impact of AI on Marketing Strategies 17:57 Conclusion and Future Outlook Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We're breaking down highly involved, complex research into plain language and takeaways any marketer can use.In this episode, Elena and Rob explore how advertising creates both immediate sales and long-term brand value through an integrated approach that connects thinking, feeling, and doing.Topics covered:   [01:00] "Discovering How Advertising Grows Sales and Builds Brands"[02:00] Do marketers design campaigns for both short- and long-term goals?[04:00] The integrated hierarchy framework: think, feel, do[05:00] Five years of soft drink brand data across 30,000 interviews[07:00] Why this brand's path was experience, then think, then feel[08:00] Advertising's direct impact on feelings and immediate sales  To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter.  Resources: Bruce, N. I., Peters, K., & Naik, P. A. (2012). Discovering how advertising grows sales and builds brands. Journal of Marketing Research. https://doi.org/10.1509/jmr.11.0060  Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts. 

Send us a textIn this episode of Imperfect Marketing, host Kendra Corman welcomes Paul Schmidt, a digital marketing strategist and CRM optimization expert from SmartBug Media. Paul brings a unique perspective to the conversation, having transitioned from a career in music to becoming a full-funnel marketer focused on solving complex customer challenges.Together, they dive into how businesses—especially small to mid-sized ones—can better leverage CRMs and customer marketing to drive real business growth.Common Pitfalls in CRM ImplementationWhy choosing a CRM based on competitors' choices can backfireThe importance of mapping out goals and processes before selecting a toolHow poor data hygiene sabotages CRM successWhy your CRM must reflect where your business is today, not 10 years agoRethinking the Role of CRMThe value of a “single source of truth” for customer dataHow a CRM bridges marketing, sales, and customer successThe cost of fragmented data: lost productivity and missed opportunitiesWhy understanding the customer journey post-sale is just as importantBuilding a Culture Around Customer MarketingWhy most companies underinvest in current customers and social proofHow to shift from new-logo obsession to full-lifecycle marketingThe challenges of measuring customer marketing—and why it's still worth itReal-world strategies to surface and capture meaningful client storiesCreating a Case Study PipelineTreating case studies like a sales process: stages, approvals, publishingHow five-star reviews can feed your customer story engineManaging internal alignment with CSMs and account managers to gather testimonialsWhat to do when clients say “no” to using their logo (hint: anonymize it!)Key Takeaways for Marketers and Business OwnersAlways start with your goals, not the techUse CRM to unify and elevate—not just automateCustomer success stories are marketing gold, but require intention and processEveryone on your team—from sales to support—can contribute to your social proof engineBonus Wisdom: Discovering Your Marketing SuperpowerPaul shares his biggest lesson learned in marketing: the importance of discovering and developing your "superpower"—whether that's SEO, CRM implementation, or AI. He encourages professionals at every stage of their career to become known for something specific, then evolve it over time to stay relevant and valuable.Whether you're just starting with a CRM or ready to scale your customer marketing efforts, this episode is packed with actionable advice to help you make smarter, more strategic decisions.Are you ready to stop phoning in your CRM and start building a foundation for future growth? Tune in now and learn how!Connect with Paul Schmidt:Website: https://www.smartbugmedia.com/LinkedIn: https://www.linkedin.com/in/drumming/Youtube: Looking to leverage AI? Want better results? Want to think about what you want to leverage?Check and see how I am using it for FREE on YouTube. From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain. Watch here

Why do consumers trust influencers more than traditional ads? It's not just about popularity — it's about psychology. In this episode of Behavioral Economics in Marketing, we unpack the behavioral science that makes influencer marketing so effective. From social proof and authority bias to narrative transportation and parasocial relationships, we explore how influencers build trust, shape buying decisions, and convert followers into customers. You'll learn the cognitive triggers that drive this multi-billion-dollar industry — and how to use them to elevate your own brand. We also break down the influencer landscape, from mega to nano, and offer tactical advice for identifying, approaching, and collaborating with the right creators for your campaign. Whether you're looking to drive awareness or deepen loyalty, understanding the why behind influencer impact is your unfair advantage. Key themes: influencer tiers, trust signals, behavioral triggers, content strategy, social proof, endorsements, campaign design, community-building. Behavioral Economics in Marketing Podcast | Understanding how we as humans make decisions is an important part of marketing. Behavioral economics is the study of decision-making and can give keen insight into buyer behavior and help to shape your marketing mix. Marketers can tap into Behavioral Economics to create environments that nudge people towards their products and services, to conduct better market research and analyze their marketing mix. Sandra Thomas-Comenole | Host | Marketing professional with over 15 years of experience leading marketing and sales teams and a rigorously quantitative Master's degree in economics from Rensselaer Polytechnic Institute. 

Ever wonder why so much marketing messaging sounds impressive but leaves you cold? That's because most brands are talking to themselves instead of the people they're trying to reach. Daniel's out, Tamara's IN. Messaging strategist and author Emma Stratton joins Tamara to break down how to flip your copy from inside out to outside in so it speaks directly to what your audience cares about. Emma suggests saying things like you actually mean them with her “say it like you would at a barbecue” rule. It's time to ditch jargon and make your value obvious.  Plus, is AI a writer or a thought partner? Truth is, AI is the latter. Emma and Tamara share their opinions on when and how to use it.  If you're a Marketer who wants to write better copy and craft better messages, this is the episode for YOU. Follow Emma: LinkedIn: https://www.linkedin.com/in/emma-stratton-punchy/ Follow Tamara: LinkedIn: https://www.linkedin.com/in/tamaragrominsky/ Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

In this episode, Kathryn speaks with Joshua Brost, VP of Marketing at Pie Insurance. They discuss managing dual B2B and B2C marketing strategies, highlighting key data metrics and innovative campaigns used to resurrect partners and retarget abandoned carts. Guest Quote:“ We can acquire partners all we want. But eventually some subset of partners, and often not a small subset, go completely dormant. They stop sending business our way. And we wanted to figure out a way to understand, one, why are you not submitting business anymore? And then two, to resurrect the dead. And so we built this campaign that starts with an embedded survey in an email that gives them a very easy way to click, 'Hey, why have you stopped submitting business with us?' And then depending on that answer, they get put into unique content tracks to help get them active again. Including, uh, in, in certain tracks, uh, a meeting with our BD team to go over whatever concerns or whatever issues they've had.It's been running for, I'd say roughly a year and we've already generated over $3 million in premium from formerly dead agencies.”Episode Breakdown: [02:06] Alchemy UnveiledWhen brand is done right, all boats rise: Brand attribution is challenging, but if you come into a company that hasn't invested in brand, it is worth adjusting your strategy.[16:57] From Nuggets to Campaign GoldResurrecting dead leads: When prospects go cold, you can find success in leveraging e-commerce strategies to retarget and re-engage. [29:54] Gold Rush!You can't fake caring. Authenticity, and true investment in your customers is the only path forward.  Links & Resources:Connect with Kathryn: https://www.linkedin.com/in/kathrynturnoff/Connect with Joshua: https://www.linkedin.com/in/joshuabrost/Learn more about Deluxe: https://www.deluxe.com/Learn more about Pie Insurance: https://www.linkedin.com/company/pieinsurance/Marketer's Alchemy Website: https://www.deluxe.com/resources/marketers-alchemy/ 

It would be great to know exactly what you're getting when it comes to love, which is why today we're doing Marketers! For this pitchable episode, we read "Lavash at First Sight" by Taleen Voskuni and "Marketing Beef: A Gay Romantic Comedy (Marketing Beef Series Book 1)" by Rick Bettencourt. Our widely appealing hosts discuss surprise hotdog eating contests, cum on your face at breakfast, and eating salad with a boner (you know, things that are super easy to market). Support us on Patreon! patreon.com/fmklitpod

Movies, games... little else! 0:00 - Wo Long, Wukong, Wuchang, and Woochi 3:38 - Gameplay footage of Jurassic Park Survival is apparently 65 million years in the making 7:22 - Capcom showed us all the positive things people said about their controlled demo of Pragmata. Were there any less-than-positive impressions? Surely not, you trust the company that's financially invested in the games success to be completely forthcoming with such information, don't you? 10:52 - Doom: The Dark Ages has a GREAT quality of life feature that is not implemented as well as it could be 17:06 - Alien: Earth hates me and is trying to hurt me with its editing 27:50 - The reasons theater-goers love the theater are the same reasons I hate it 44:50 - I finally saw Clown In a Cornfield! The book was better... 54:26 - I finally saw the new Final Destination! I'll tell ya, stories about the inevitability and inescapability of death ain't as much fun in my middle-age as they were in my youth 1:08:52 - The Monkey is Final Destination with a monkey 1:15:50 - New Friday the 13th short film has a bunch of really fun ideas! If you missed Saturday's live broadcast of Molehill Mountain, you can watch the video replay on YouTube.  Alternatively, you can catch audio versions of the show on iTunes. Molehill Mountain streams live at 7p PST every Saturday night! Credits: Molehill Mountain is hosted by Andrew Eisen.  Music in the show includes "To the Top" by Silent Partner.  It is in the public domain and free to use.  Molehill Mountain logo by Scott Hepting. Chat Transcript: 7:07 PMSheekago​​Hey all 7:08 PMSheekago​​I got you bud 7:11 PMSheekago​​Next game in the series, Woo Woo? 7:12 PMSheekago​​I noticed the pattern, also. 7:13 PMSheekago​​I was wondering if they were all related. I'd heard the names, just didn't know what they were about. 7:14 PMSheekago​​Wu: The trek to Jurassic Park 7:16 PMSheekago​​You do you, woo hoo. 7:17 PMaddictedtochaos​​Hello 7:18 PMSheekago​​Maybe they had the maintenance crew try out the game for the first time. 7:25 PMSheekago​​I forgot what game I was playing that had something similar. When I found an exit, I get a message, "If you take this exit means you can't come back. Are you sure you want to exit?" 7:27 PMaddictedtochaos​​Saw “Nobody 2” today was a lot of fun. A good violent romp. 7:36 PMSheekago​​Face hugger implanted a tick and that's what emerged? 7:38 PMaddictedtochaos​​Not going to lie, I do prefer going to the theater. I go in the early afternoon which tends to lead to fewer people. 7:39 PMSheekago​​I enjoy the big screen of the theater and the sound... but I hate the people who ruin the experience. 7:39 PMaddictedtochaos​​Downside the nearest theater is about 40 minutes away. 7:41 PMSheekago​​We were so poor, we only had a 13 inch black and white used tv. 7:44 PMSheekago​​Oh yeah, the rabbit ears were loose 7:44 PMaddictedtochaos​​Had an AMC theater about 28 minutes away, but it closed last year. A new one is going to take its place but hasn't opened yet. 7:44 PMSheekago​​This is back in the late 80s 7:45 PMaddictedtochaos​​The Naked Gun was funny. 7:47 PMaddictedtochaos​​I've heard the other thing before. 8:04 PMaddictedtochaos​​Never been a horror fan. 8:10 PMaddictedtochaos​​I remember reading somewhere that for that scene, the filmmakers said that Tony Todd's character is truly speaking to the audience in that scene. 8:25 PMaddictedtochaos​​True ad-lib was usually for Robin Williams or Jim Carrey. 8:45 PMaddictedtochaos​​Propeller 9:00 PMaddictedtochaos​​Like Metallica fans that keep wanting them to keep making Master of Puppets over and over again.

See how the power of social influence shapes buying decisions. This episode explains different forms of social proof and how to effectively incorporate them to build trust and drive customer action. Keywords: social proof marketing, increase conversion rates, behavioral economics influence, consumer trust strategies, social influence psychology Behavioral Economics in Marketing Podcast | Understanding how we as humans make decisions is an important part of marketing. Behavioral economics is the study of decision-making and can give keen insight into buyer behavior and help to shape your marketing mix. Marketers can tap into Behavioral Economics to create environments that nudge people towards their products and services, to conduct better market research and analyze their marketing mix. Sandra Thomas-Comenole | Host | Marketing professional with over 15 years of experience leading marketing and sales teams and a rigorously quantitative Master's degree in economics from Rensselaer Polytechnic Institute. 

Ad Age Creativity Editor Tim Nudd reveals the creativity trends of 2025 so far, including the impact of AI on brand marketing, the resurgence of experiential activations and the secret to an effective modern Super Bowl campaign. Plus, data reveals the impact of AI search on brand's website visits—some categories are seeing a lift while others are staying flat. Dig deeper into the differentiators. And E.l.f. Cosmetics finds itself the latest subject of consumer scrutiny after partnering with controversial comedian Matt Rife. Find out where experts are saying the brand went wrong. Dig deeper on the topics mentioned in this week's episode: ~Tim's list of the top ads of 2025 so far ~Coca-Cola's AI-generated holiday campaign ~Google's not-so-good Olympics AI ad ~Walton Goggins' Doritos porn spoof ~Apply to join Ad Age's Small Agency Network ~Keep track of agency account reviews here

The post-event handoff to sales is where so many event programs lose steam.Leads get cold. ROI disappears. And all that effort on the show floor doesn't translate to results.But it doesn't have to be this way.In this fourth installment of our “Back to the Basics” summer live series, Matt Kleinrock and Coty Adams (Director of Sales + Marketing at Rockway Exhibits + Events) break down the musts for a successful sales handoff so your hard work doesn't get lost in the shuffle.Here's what you'll take away: ✅ Exactly which parts of the handoff event marketers can (and can't) control ✅ How to advocate for your team and get sales to follow through ✅ Simple ways to set expectations and create accountabilityIf you're tired of watching your post-event leads disappear, this is your blueprint for turning event energy into measurable impact.--------------------- Connect With UsMatt Kleinrock: https://www.linkedin.com/in/matt-kleinrock-9613b22b/Coty Adams: https://www.linkedin.com/in/cotykadams/Our Company: https://rockwayexhibits.com/ 

Want our Full Stack AI Marketing Toolkit? Get it here: https://clickhubspot.com/wmb Ep. 354 Are marketing teams about to shrink because of AI? Kieran dives into how AI is transforming marketing teams, the skills that will set you apart, and what the future of marketing roles looks like. Learn more about the shift from specialists to generalists powered by AI, the two types of marketers who will thrive in the AI era (creative storytellers and engineer-led problem solvers), and why—even as teams get smaller—marketing is about to become more important, more valuable, and more fun than ever. Mentions Reddit Marketing https://www.reddit.com/r/marketing/ Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt We're creating our next round of content and want to ensure it tackles the challenges you're facing at work or in your business. To understand your biggest challenges we've put together a survey and we'd love to hear from you! https://bit.ly/matg-research Resource [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip We're on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg  Twitter: https://twitter.com/matgpod  TikTok: https://www.tiktok.com/@matgpod  Join our community https://landing.connect.com/matg Thank you for tuning into Marketing Against The Grain! Don't forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934   If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar   Kieran Flanagan, https://twitter.com/searchbrat  ‘Marketing Against The Grain' is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.

75% of shoppers say they go to Amazon to find new products, even if they saw the brand elsewhere. Yet many companies still resist being there, missing massive opportunities for growth.This week, Elena, Angela, and Rob dive into physical availability, the often-overlooked "place" in the marketing mix. They explore why D2C brands are rushing back to retail, share real campaign examples where distribution made the difference, and discuss what physical availability means in an AI-first world. Topics covered: [02:00] Why "place" is the forgotten P in the marketing mix[06:00] How D2C brands discovered the limits of digital-only strategies[10:00] Real campaign examples where physical availability made the difference[15:00] Brands doing physical availability right today[19:00] Expanding your thinking about "place" beyond shelf space[23:00] Brands we'd buy more if they were easier to find  To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter.  Resources: 2025 WARC Article: https://www.warc.com/newsandopinion/opinion/4ps---place-physical-availability-the-marketing-factor-youre-likely-overlooking/70102025 AdAge Article: https://adage.com/article/marketing-news-strategy/state-dtc-warby-parker-rare-beauty-draper-james/2603761/ Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts. 

The lines between marketing, communications, and strategy have blurred beyond recognition. For modern marketers, mastering this convergence is no longer a nice-to-have—it's the key to building authentic brands and driving real impact. In this episode, we sit down with Myles Goldman, a Boston-based health communications professional, to break down the silos. We explore why the most successful marketers today are those who can seamlessly weave high-level strategy with practical comms execution. We dive into crucial questions like: How has the convergence of marketing and communications revolutionized brand storytelling? What's the secret to building a powerful and authentic personal brand on LinkedIn that goes beyond just job hunting? What unique challenges and opportunities does healthcare marketing present, where clarity and trust are everything? Myles also shares invaluable advice for early-career professionals on the most undervalued skill to develop and the emerging trends every marketer should be preparing for right now. Tune in for a masterclass in building a resilient, integrated, and forward-thinking marketing career.

CMO Confidential Interview with Tom Goodwin, author, speaker, and former innovation head at Publicis, Zenith, and Havas. Tom discusses his belief that today's CMO's are overly focused on efficiency versus marketing principles and that the contemporary playbook has been created by tech companies focused on performance metrics. Key topics include: an unhealthy focus on the speed of measurement and short-term results; marketers having a "feeling of vulnerability" if they haven't heard of new tech; and the fact that many of the hyped direct-to-consumer brands like Casper and Ridge Wallets aren't actually doing that well. Tune in to hear the underestimated impact of "beauty" and a story about being locked out of a self-driving car.

I can't wait to share today's epsiode with you, because it's a juicy one!  Today I'm chatting with Zara Jarvis - the Senior Social Media Specialist at The Digital Picnic, where she leads strategic campaigns for major clients and oversees organic social media and partnerships. With a non-traditional marketing background that includes owning a music studio business and working at Adore Beauty, Zara brings a unique perspective to marketing strategy. She's also the creator of the viral TikTok series "Think Like a Marketer." Key Topics Covered Non-linear career paths in marketing The mindset shift needed to think strategically about marketing Platform-specific strategies for TikTok, Instagram, and LinkedIn Creating content series that build audiences Using AI tools effectively in marketing The Hero Hub Hygiene marketing framework Building authentic personal brands online Key Takeaways Embrace being a "try hard" - showing you care and putting in effort shouldn't be seen as negative Think holistically about marketing - it's not about individual posts, but how everything connects Content series create recognition and growth - Zara gained 3,000 followers from 13 episodes vs minimal growth from 100+ previous videos Different platforms need different approaches - TikTok is sound-on comfort scrolling, Instagram is visual and sound-off Use AI strategically - for planning and refinement, but ensure your unique voice and opinions remain central ***************

Mackenzie Wilson, Research Director at Aartrijk, joins Jim Flynn and Leslie Castillo to break down the key findings from the 2025 IMCA State of Insurance Marketing Study. Want to know what's top of mind for today's insurance marketers—and where the industry is headed next? Tune in to this episode of the IMCA peer2peer podcast from ONEFIRE.

It's that time of year! Manure pits are being emptied and farm fields are fragrant. Although most think of the DNR as the wildlife enforcers, they're also responsible for monitoring manure management. Jason Knutson, the Watershed Management Director with the Wisconsin Department of Natural Resources talks to Ben Jarboe. He says they focus on making sure farms stay within their permits and abide by the state's laws. They also want to make sure operators are safe, and that they're doing everything they can to protect the state's water sources.Foggy morning in Wisconsin, but improving temperatures for outdoor workers. That's the forecast from Stu Muck. 26% of the states potato crop has already been harvested, but there's plenty more to come! Kiley Allen gets the lowdown from Tamas Houlihan, executive director of the WI Potato and Vegetable Growers Association. He says potato growers are taking their time after the recent spike in temperatures. Houlihan says ideally potatoes are harvested between 45-70 degrees. That means early morning or late night harvests when it's hot. It's day number two of the Pro Farmer Crop Tour. Andy Peterson finds out that South Dakota experienced some "greensnap" in their corn, and that soybean will need time and moisture to finish in the east. Keep an eye on cattle. John Heinberg, market advisor with Total Farm Marketing tells Pam Jahnke that carcass prices have escalated yet again. Marketers are also working on a strategy after huge tariffs were levied against Brazilian beef! That one move alone has rocked some of the largest fast food giants.See omnystudio.com/listener for privacy information.

Side Quests is back and this episode's host is marketer, producer, community manager, podcaster, content creator and Watcher, Jenny Windom! The game she is talking about today is 1000xRESIST by Sunset Visitor and Fellow Traveller. You can also find her work here and here! We have a Patreon! Gain access to episode shout outs, bonus podcasts, reviews, early downloads of regular episodes, an exclusive rss feed and more! Click here! You can find the show on Bluesky, Instagram and YouTube! Please rate and review us on Apple Podcasts! Rate us on Spotify! Wanna join the Certain POV Discord? Click here!

#274 Growth | In this episode, Dave is joined by Sean Lane, Founding Partner at BeaconGTM and RevOps expert, to talk about scaling RevOps in B2B. With over a decade of experience at Drift and other B2B SaaS companies, Sean shares actionable tips for marketers looking to align operations with business goals.Dave and Sean cover:How to build alignment between sales, marketing, and opsWhy early-stage companies must align operational complexity with their growth maturityHow continuous planning helps marketing and ops teams stay agile as business challenges come upTimestamps(00:00) - - Intro to Sean (07:11) - - Going From Founder Led Sales to Having A Professional GTM (09:52) - - How Ops Bridges Business Goals (13:42) - - How To Align Sales, Marketing, and Operations (17:51) - - Why You Need A Clear Marketing Strategy (20:17) - - How To Build A Partnership Between Marketing and Operations (26:41) - - Guidelines for long term vs short term budgeting and planning (32:19) - - Marketing's Role At The Bottom Of The Funnel (37:14) - - How To Get “Hand-raisers” For Your Product In The Customer Journey (41:06) - - Do Engaged Accounts Measure The Success Of Marketing? (42:56) - - Sean's Podcast ROI (45:12) - - AI Use Cases In Ops (50:14) - - How To Hire A Good Ops Person (53:42) - - Closing Remarks Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***Today's episode is brought to you by Walnut.Why are we pouring all this effort into marketing just to push buyers to a “request a demo” or “contact sales” button?Come on, today's buyers don't want to talk to sales right away. They want to explore your product themselves, see how it works, and understand its value before booking a meeting.That's where Walnut comes in.Walnut empowers marketers and GTM teams to create interactive, self-guided product experiences in minutes. Embed these experiences on your site, in emails, or anywhere in your funnel to let buyers engage on their terms, from awareness to close and beyond. That's the beauty of Walnut - you're getting a platform that your sales and CS colleagues can use to showcase the product too.And the best part? You get real intent data—see which features prospects love, where they drop off, and what's actually driving pipeline. Demo Qualified Leads are the new MQL.Over 500 companies, like Adobe and NetApp, use Walnut to drive 2-3x higher website conversion rates and 7 figures in pipeline on a yearly basis. So do you want to drive more leads, shorten sales cycles, and actually show your product instead of hiding it behind another typical B2B CTA? Go check out Walnut.io. And if you tell them Dave from Exit 5 sent you, they'll build out your first demo for free!

The game has changed. For over a decade, marketers mastered the art of climbing Google's rankings. But with the rise of AI Overviews and conversational search, the classic "10 blue links" are fading. We're in a new era where answers are synthesized and clicks are no longer the primary goal.How can brands survive ...and thrive... in this new landscape? Host Nick Brunker welcomes back VML's Chief Discoverability Officer, Heather Physioc, who is on the front lines guiding global brands through this evolution.In this episode, you'll learn:The End of an Era: What Google's AI Overviews and AI Mode mean for the future of search.The "Zero-Click" Threat: Why website traffic is declining and how to adapt your measurement strategy when clicks and rankings are no longer the key metrics.Becoming the Source: Practical steps to build authority and create content that AI engines will trust and cite.The Marketer's Playbook: A three-part plan for what to do immediately, what to test in the near term, and the strategic pivots to plan for long-term success in the age of AI.

In this teaser episode for Season 10 of the Behavioral Economics in Marketing Podcast, we revisit one of the most energetic and content-rich seasons yet — Season 6: the 30-Day Challenge. With over 30 actionable episodes, this season was a crash course in applying behavioral science to real-world marketing. This time, we're highlighting Leveraging Social Proof to Increase Conversion Rates — an episode that explores how seeing others' actions can significantly impact trust, confidence, and buying behavior. We discuss types of social proof, why it works, and how smart marketers use it to guide customer decisions. Then we tee up an all-new companion episode: The Power of Influencers: Behavioral Economics Behind Influencer Marketing. We'll explore how influencers — from macro to micro — serve as dynamic social proof, backed by behavioral science. You'll learn how to choose the right influencer partners, why their messages stick, and how to amplify trust and engagement with authentic storytelling. Whether you're launching a campaign or growing your brand's credibility, this two-episode pairing will help you better understand the psychology of trust and influence in modern marketing. Behavioral Economics in Marketing Podcast | Understanding how we as humans make decisions is an important part of marketing. Behavioral economics is the study of decision-making and can give keen insight into buyer behavior and help to shape your marketing mix. Marketers can tap into Behavioral Economics to create environments that nudge people towards their products and services, to conduct better market research and analyze their marketing mix. Sandra Thomas-Comenole | Host | Marketing professional with over 15 years of experience leading marketing and sales teams and a rigorously quantitative Master's degree in economics from Rensselaer Polytechnic Institute. 

Behavioral science holds the keys to some of the most effective, yet overlooked, marketing strategies. And if you're not thinking about it, you're already behind.  Daniel sits down with Phill Agnew, host of the UK's #1 marketing podcast Nudge, to explore psychological principles that can transform the way you sell.  From why loss aversion outperforms gain framing, to using scarcity without backfiring, to the surprising benefits of admitting your flaws, Phill unpacks examples and research-backed tactics you can apply today. And, what's up with Phill's reading list? He breaks down why you should read the 25 on his list…and why there are 5 to avoid.  If you're a Marketer who wants to understand the WHY behind your customers' decisions, this is the episode for YOU. Follow Phill: LinkedIn: https://www.linkedin.com/in/phill-agnew/?originalSubdomain=uk Phill's 25 Books to Read (And 5 to Avoid): https://nudge.kit.com/reading-list Follow Daniel: LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing/ Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennialsDaniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

In this Marketing Over Coffee: It’s vacation time as I head to the Falmouth Road Race! Direct Link to File Check out this interview by Simon Sinek with Mo Gawdat on what makes us happy Ask for more at Analytics for Marketers! Get the Book Now! Almost Timeless – 48 Foundation Principles of Generative AI […] The post Go Listen to Simon and Mo appeared first on Marketing Over Coffee Marketing Podcast.

Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We're breaking down highly involved, complex research into plain language and takeaways any marketer can use.In this episode, Elena and Rob reveal the harsh truth about marketers' ability to judge their own brand elements. They explore why we're terrible at predicting how consumers will respond to our logos, colors, sounds, and taglines.Topics covered:   [01:00] "Assessing Branding Strength: Comparing Marketer Judgment and Consumer Data for Brand Identity Elements"[02:00] Only 2% of marketer predictions are accurate[04:00] Why we love our brands like our own dogs[05:00] When marketers actually get it right[06:00] Why teams beat individuals at brand judgment[07:00] Don't trust your gut alone  To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter.  Resources: Graham, C., & Lowrey, T. M. (2023). Assessing branding strength: Comparing marketer judgement and consumer data for brand identity elements. International Journal of Research in Marketing, 40(4), 977–996. https://doi.org/10.1016/j.ijresmar.2023.06.006  Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts. 

In this episode, we welcome back Jim Fuhs who has been on our show a few different times (including reunions). We dive deep into the world of Substack on this one. Join us as Jim shares his insights on how this platform can empower marketers and creators to build authentic communities and foster direct relationships with their audience (very different than other platforms!).Listen back to his other appearances...1st time on: Episode 69 (in 2020) with Tim Sohn - How to Build a Livestream Show with Tim & Kim2nd time on: Episode 111 (in 2022) with Chris Stone - Broadcast on Amazon Live with Chris Stone and Jim FuhsLearn About...- The Power of Substack: Discover how Substack offers a unique direct-to-creator connection that allows users to build relationships and communities, making it a valuable tool for marketers.- Engaging Your Audience: Jim discusses strategies for creating two-way conversations on Substack, emphasizing the importance of interaction and feedback in building a loyal subscriber base.- Content Creation Strategies: Explore the various post types available on Substack, including newsletters, videos, and podcasts, and learn which formats beginners should prioritize.- Monetization Opportunities: Learn about the different ways to monetize your Substack, from paid subscriptions to affiliate marketing, and how to create bonus content that resonates with your audience.- Lessons from the Field: Jim shares valuable lessons learned from his experience in digital marketing and live streaming, highlighting the importance of adaptability and community in today's digital landscape.Our Guest...Jim Fuhs is a Marine Corps veteran turned digital marketing strategist. He's the President and COO of Fuhsion Marketing, and brings over 20 years of military leadership into the fast-moving world of content creation, livestreaming, and strategy. Jim co-hosts the award-winning "Dealcasters Live" on Amazon, and he's known for combining military precision with marketing innovation to help brands grow smarter. From the battlefield to the broadcast booth — Jim's got a playbook for building authentic communities, and on this show he has shared how Substack can be your secret weapon.~._.*._.~Making a Marketer is brought to you by Powers of Marketing - providing exceptional podcast experiences & online and in-person events since 2013. Check out episode 176, and if our show moves you, please share it and let us know your thoughts!Take our LISTENER Community Survey!!! HERE** Our editor