Podcasts about Monetization

“I'm not going back.” That mantra carried Yandy Smith-Harris from Harlem's Grant Projects to global stages, multimillion-dollar brands, and becoming one of the most influential women in entertainment and entrepreneurship.In this deeply raw and transformative episode of Inside the Vault with Ash Cash, Yandy opens up in a way the world has never heard. She breaks down the hustle, the heartbreak, the purpose, and the identity shift that pushed her to build an empire — even when the odds were stacked against her.Yandy shares: • How she rose from intern to managing icons like Missy Elliott & Jim Jones • The business blueprint behind turning Love & Hip Hop into a franchise • How betrayal became the season that elevated her the most • How she scaled YELL Skincare into Bloomingdale's—starting from her kitchen • Why “I can't go back” fuels every decision, every business, every move • The ownership, wealth, and leadership lessons she teaches her kids • Her journey through activism, motherhood, and protecting her peace in the spotlightThis isn't just an interview. This is a roadmap for resilience, leadership, evolution, and staying grounded while rising higher than you ever imagined.If you're building a brand, walking in purpose, or healing from your past, Yandy's story will shift your mindset and show you exactly what's possible.Inside the Vault with Ash Cash is the #1 money mindset show in the world.

Hunter Biden, Chinese Spies, and the Monetization of Political Connections: Colleague Kenneth P. Vogel reports that following his father's departure from the vice presidency, Hunter Biden faced financial pressure and sought lucrative foreign clients, leading to risky entanglements; one venture involved a corrupt Romanian real estate magnate who hired Hunter along with former FBI Director Louis Freeh and Rudy Giuliani to resolve his legal troubles, with the proposed solution involving selling land including the site of the U.S. Embassy in Romania to a Chinese state-linked fund, and Hunter Biden was aware of the nature of his associates, referring to one as the "spy chief of China." OCTOBER 1, 1949

SHOW 12-8-2025 CBS EYE ON THE WORLD WITH JOHN BATCHELOR 1895 KHYBER PASS THE SHOW BEGINS IN THE DOUBTS ABOUT THE FEDERAL RESERVE  BOARD OF GOVERNORS. FIRST HOUR 9-915 The DC Shooter, the Zero Units, and the Tragedy of the Afghan Withdrawal: Colleagues Husain Haqqani and Bill Roggio discuss recent violence in Washington, D.C. involving an Afghan immigrant that has drawn attention back to the chaotic U.S. withdrawal from Afghanistan in 2021; the shooter, Ramanula Lakanal, was a member of the elite "Zero Units" of the Afghan National Army, a force that demanded priority evacuation for their families in exchange for providing security at the Kabul airport during the U.S. retreat, and while these units were stalwart allies against enemies like al-Qaeda and ISIS, they fought a "dirty war" and were accused of human rights violations, highlighting the broader failure of the withdrawal which occurred because political will faded across multiple administrations. 915-930 The Vetting Failure and the Lack of an Exit Strategy in Afghanistan: Colleagues Husain Haqqani and Bill Roggioexplain that the chaotic withdrawal from Afghanistan was exacerbated by the lack of a methodical exit strategy, unlike the British who organized their departure and evacuation lists well in advance; critics argue that the U.S. imported significant security risks by rushing the evacuation, bringing in over 100,000 Afghans without adequate vetting, and while there was a moral obligation to help those who served, experts suggest that wholesale importation of citizens from a war-torn country was not the only solution and that better vetting or resettlement in third countries should have been considered. 930-945 Martial Law in South Korea and the Shadow of the North: Colleagues Morse Tan and Gordon Chang discuss South Korea facing severe political turmoil following President Yoon's declaration of martial law, a move his supporters argue was a constitutional response to obstructionist anti-state forces; the opposition, led by figures previously sympathetic to North Korea, has been accused of attempting to paralyze the government, while accusations of "insurrection" against President Yoon are dismissed as nonsensical, with the political infighting fracturing the conservative party and leaving South Korea vulnerable to the North Korean regime in a way not seen since the Korean War. 945-1000 Japan Stands Up for Taiwan While Canada Demurs: Colleagues Charles Burton and Gordon Chang report that Japanese Prime Minister Takaichi recently declared that a Chinese invasion of Taiwan would be a "survival threatening situation" for Japan, authorizing the mobilization of self-defense forces; this statement has triggered a massive propaganda campaign from Beijing demanding a retraction, as a successful invasion of Taiwan would likely require violating Japanese sovereignty, while in contrast Canada remains reluctant to support Tokyo or criticize Beijing, hoping to secure trade benefits and diversify exports away from the U.S., leaving Japan isolated by its allies. SECOND HOUR 10-1015 The Survival of UNRWA and the Flow of Terror Finance: Colleagues Malcolm Hoenlein and Thaddeus McCotterreport that despite investigations revealing corruption and ties to terrorism, the UN has renewed the mandate for UNRWA for another three years; the organization's facilities have been used by Hamas and its schools have been implicated in radicalizing children, yet international efforts to replace it have stalled, while Hamas leadership refuses to disarm or accept international oversight, demanding a Palestinian state as a precondition for any change, with financial support for terror groups continuing to flow through networks in Europe and the Middle East. 1015-1030 Greece's "Achilles Shield" and Israel's Iron Beam Laser Defense: Colleagues Malcolm Hoenlein and Thaddeus McCotter report that Greece is undertaking a historic modernization of its armed forces, unveiling a new national defense strategy focused on long-range missiles and a modernized air defense system dubbed "Achilles Shield," allowing Greece to project power more flexibly in the Eastern Mediterranean and counter threats from Turkey; in Israel, a major defensive breakthrough is imminent with the deployment of the "Iron Beam," a laser defense system capable of intercepting threats at approximately $50 per shot, expected to rewrite the rules of air defense by effectively countering drone swarms and missiles. 1030-1045 Hezbollah's Quiet Regeneration Under Naim Qassem: Colleagues David Daoud and Bill Roggio report that since the ceasefire began, Hezbollah has received at least $2 billion from Iran and is actively rearming and regenerating its forces in Lebanon; the terror group is focusing on acquiring drone swarms and other asymmetrical weapons that are cheap to produce and difficult for Israel to counter, while Hezbollah's new leader Naim Qassem is leveraging his "bookish" and underestimated persona to lower the temperature and allow the group to rebuild without attracting the same level of scrutiny as his predecessor. 1045-1100 Fragmentation in Yemen: The Southern Transitional Council Advances: Colleagues Bridget Tumi and Bill Roggio report that the civil war in Yemen is fracturing further as the Southern Transitional Council, which advocates for southern secession, advances into eastern governorates to secure territory and combat smuggling; this move has heightened tensions within the anti-Houthi coalition, as the STC is backed by the UAE while other government factions are supported by Saudi Arabia, weakening the collective effort against the Houthis who control the capital Sanaa and maintain ambitions to conquer the entire country. THIRD HOUR 1100-1115 The Druze National Guard and Internal Strife in Southern Syria: Colleagues Ahmad Sharawi and Bill Roggio report that instability is growing in Syria's Druze-majority Suwayda province, where a newly formed "National Guard" militia has begun arresting and killing political opponents; the militia is spiritually guided by Sheikh Hikmat al-Hijri, who has consolidated power by sidelining other Druze leaders who were open to reconciliation with the Assad regime, with Turkey expressing support for the anti-Assad Druze factions against both the Syrian government and Kurdish forces, while recent violence suggests a hardening of anti-regime sentiment. 1115-1130 The "Variable Geometry" of the Muslim Brotherhood and Its Global Affiliates: Colleagues Edmund Fitton-Brown and Bill Roggio explain that the Muslim Brotherhood operates as a "mothership" for various Islamist movements, utilizing a strategy of "variable geometry" to adapt to local political environments while aiming for a global caliphate; Hamas functions as the Palestinian branch of the Brotherhood and despite being severely damaged by the war with Israel remains the dominant force in Gaza, with the Brotherhood finding state sponsorship primarily in Qatar, which provides funding and media support via Al Jazeera, and Turkey, where President Erdogan acts as a leader for the organization. 1130-1145 Ukraine Negotiations Hit a Cul-de-Sac Amidst Infiltration Tactics: Colleagues John Hardie and Bill Roggio report that peace talks regarding Ukraine are currently at a standstill, with the U.S. and Ukraine at odds over Russia's demands for territory in the Donbas versus Ukraine's need for meaningful security guarantees; while the U.S. has pressured Ukraine to concede territory, the security assurances offered are viewed skeptically by Kyiv, and Russia refuses to accept any Western military presence in Ukraine, while on the battlefield Russia employs infiltration tactics using small groups, sometimes single soldiers, to penetrate deep into Ukrainian positions. 1145-1200 The Trump Corollary: Reviving the Monroe Doctrine in Latin America: Colleague Ernesto Araújo discusses a new "Trump corollary" to the Monroe Doctrine reshaping U.S. policy in the Americas, signaling a more assertive stance against foreign influence and authoritarian regimes; this shift is evident in Venezuela, where President Maduro appears to be negotiating his exit in the face of U.S. pressure, while in Brazil the administration of Lula da Silva faces significant instability due to a massive banking scandal linking the government to money laundering and organized crime, with the new application of the Monroe Doctrine suggesting the U.S. will favor political figures aligned with its security strategy. FOURTH HOUR 12-1215 Devil's Advocates: Robert Stryk, Rudy Giuliani, and the Business of Influence: Colleague Kenneth P. Vogel discusses how in the power vacuum created by Donald Trump's arrival in Washington, unconventional lobbyists like Robert Stryk rose to prominence by marketing access to the new administration; Stryk, described as an "anti-hero" with a checkered business past, hosted a lavish event at the Hay-Adams Hotel to legitimize the regime of Joseph Kabila of the Democratic Republic of Congo, successfully delivering Rudy Giuliani as Trump's personal attorney, signaling a new informal channel for foreign diplomacy and highlighting how foreign regimes utilized large sums of money and unconventional intermediaries to seek favor. 1215-1230 The Accidental Diplomat: Robert Stryk and the New Zealand Connection: Colleague Kenneth P. Vogel explains that Robert Stryk's rise in the lobbying world was fueled by serendipity and bold bluffs, exemplified by a chance encounter with a New Zealand diplomat at a cafe; the diplomat revealed that New Zealand, having prepared for a Clinton victory, had no contacts within the incoming Trump team and could not arrange a congratulatory call between their Prime Minister and the President-elect, and Stryk, leveraging a connection to a former Trump campaign field director, provided a phone number that successfully connected the embassy to Trump's team, establishing his credibility and launching his career in high-stakes foreign lobbying. 1230-1245 Hunter Biden, Chinese Spies, and the Monetization of Political Connections: Colleague Kenneth P. Vogel reports that following his father's departure from the vice presidency, Hunter Biden faced financial pressure and sought lucrative foreign clients, leading to risky entanglements; one venture involved a corrupt Romanian real estate magnate who hired Hunter along with former FBI Director Louis Freeh and Rudy Giuliani to resolve his legal troubles, with the proposed solution involving selling land including the site of the U.S. Embassy in Romania to a Chinese state-linked fund, and Hunter Biden was aware of the nature of his associates, referring to one as the "spy chief of China." 1245-100 AM FARA: From Fighting Nazi Propaganda to Modern Transparency: Colleague Kenneth P. Vogel explains that the Foreign Agents Registration Act was originally enacted in 1938 to counter Nazi propaganda in the United States before World War II; at the time, the Third Reich was paying well-connected American consultants to whitewash Hitler's image and keep the U.S. out of the war, operating without public knowledge, and Congress passed FARA to create transparency, requiring those paid by foreign principals to influence the U.S. government or media to register their activities, with the law remaining today the primary vehicle for accountability in foreign lobbying

Which Podcast Platform is Best? Podcast Hosting Platforms Vs Podcast Streaming Directories: Research Explained with Favour Obasi-Ike | Sign up for exclusive SEO insights.This podcast episode provides a comprehensive discussion on starting and growing a podcast, focusing heavily on the selection of the best podcasting platform. A key distinction is made between podcast hosting platforms (like Spotify for Creators, formerly Anchor.fm) and podcast listening platforms (such as Apple Podcasts, Spotify, and Amazon), emphasizing that a host distributes content via an RSS feed to multiple directories.Our conversation underscores that podcasting should be conversation-first, not monetization-first, and advises beginners to start for free to minimize initial costs. Practical advice is offered on SEO for podcasts, including the importance of consistent episode releases, with statistics showing that many podcasters quit early, and also highlights the benefit of choosing an IAB-compliant host for future monetization opportunities through advertising networks.--------------------------------------------------------------------------------Next Steps for Digital Marketing + SEO Services:>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Need SEO Services? Book a Complimentary SEO Discovery Call with Favour Obasi-Ike⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Visit our Work and PLAY Entertainment website to learn about our digital marketing services.>> Visit our Official website for the best digital marketing, SEO, and AI strategies today!>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Read SEO Articles>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Need SEO Services? Book a Complimentary SEO Discovery Call with Favour Obasi-Ike⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to the We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠--------------------------------------------------------------------------------4 Surprising Podcasting Truths That Will Save You Time and MoneyThe appeal of starting a podcast has never been stronger. With just a microphone and an idea, it seems you can reach a global audience, build a community, and create a thriving brand. This allure draws thousands of aspiring creators to the medium, all asking the same questions: "How do I start? Which platform is best? How do I make money?"But the common wisdom surrounding podcasting is often a minefield of misleading advice and expensive pitfalls. The path to a successful, sustainable show is paved with counter-intuitive truths that most creators learn the hard way. The reality is that podcasting is less about instant fame and fortune and more about a long-term commitment to a very specific craft.This article will save you time, money, and frustration. We've distilled the most surprising and impactful lessons learned from podcasting experts into four foundational takeaways. Understanding these truths from day one will give you a realistic roadmap and a significant advantage over the thousands who quit before they ever find their voice.1. It's a Conversation, Not a Cash MachineThe most common mistake new podcasters make is focusing on monetization from day one. They get caught up in finding ad sponsors and driving transactions before they've even built an audience. The primary purpose of a podcast, especially in its early stages, must be conversation. When you have a conversation with someone, you don't expect a monetary transaction afterward; you expect an exchange of value.In podcasting, that value is trust, thought leadership, and a genuine relationship with your listeners—all earned over time. Trying to monetize too early feels transactional and inauthentic, pushing potential listeners away before they have a chance to connect. As one expert puts it, the focus must be on the relationship first."if you start a podcast to run ads or to monetize, you you're actually better off starting a business than starting a podcast to monetize."This "conversation first" approach is far more sustainable. It allows you to build a loyal community that values your perspective. Monetization can and will come later, but only after trust has been firmly established. That trust is ultimately a more valuable asset than any early ad revenue.2. Your First Episodes Will Suck (So Don't Buy That $400 Mic)Many aspiring podcasters fall hook, line, and sinker for spending hundreds or even thousands of dollars on expensive equipment before they've produced a single minute of content. This is a costly mistake. I've seen seasoned creators get their best gear for dirt cheap simply by buying it from new podcasters who quit. They'll see someone selling a barely-used $400 SM7B mic for a fraction of the price because the owner never got past a few episodes.Your initial focus shouldn't be on perfect production quality but on practice. The average podcaster quits after just eight episodes. Why? Because that marks about two months of the relentless "record, edit, publish, distribute" cycle. It's the point where initial excitement fades and the reality of the grind sets in. A large upfront investment becomes a huge financial risk when the odds of sticking with it are so low."Good practice cuz your episodes in the beginning suck. It's it's just the way that it is. You know you learn the the quality of your voice. You start learning techniques."So here is the best advice you will get. Start today. Open the voice memo app on your phone, find a quiet place, and record. The goal isn't perfection; it's practice. Once you have a consistent workflow and are confident in your content, then you can consider upgrading your gear.3. A "Published" Podcast That Isn't Distributed Is Just a DraftThis is one of the most critical and misunderstood aspects of podcasting. New creators often believe that once they upload an episode to their podcast hosting platform, their job is done. This is wrong. A hosting platform is simply the "floppy disc" or "external hard drive" where your audio files are stored. It does not automatically put your show in front of listeners.To be heard, your podcast must be on listening platforms like Apple Podcasts, Spotify, Pandora, and iHeartRadio. The key to this is your RSS feed. Think of it like a website's sitemap; it's the link that allows all the different directories to find and display your content. Submitting this feed to every possible listening platform is a non-negotiable step that many beginners miss.I see this scenario play out every day. Person A publishes 10 episodes but only makes them available on their hosting site. Person B publishes the same 10 episodes but distributes their RSS feed to 20 different listening platforms. Person B has a dramatically higher probability of being discovered because they are accessible where listeners actually are. Experts tell stories of being discovered on niche platforms by international listeners—a listener from the UK finding a show on Castbox while helping a client in Spain. That serendipity only happens with wide distribution."if you don't have a podcast that is accessible then you don't really have a podcast you have I don't know what to call it but it's I would call it a draft because it's not something that is accessible"4. The Sobering Reality: The 2-Year, 100-Episode GauntletPodcasting is not a get-rich-quick scheme; it is a marathon. The statistics on podcasting longevity from Pod Match are stark and should be a reality check for anyone looking for immediate results.On average, it takes 2 years and 100 released episodes for a podcaster to begin seeing real, tangible results, whether that's meaningful audience growth, genuine community engagement, or sustainable monetization opportunities. The commitment required to reach that point is immense, and the attrition rate is staggering. Consider this statistical funnel:• The chance of a new podcast reaching just eight episodes is 45%.• The chance of hitting 50 episodes drops to 12.6%.• The milestone of 100 episodes is achieved by a mere 6% of podcasters.What this data tells us is that success in podcasting is a game of consistency and long-term commitment. It's about showing up week after week, building your catalog, and earning listener trust one episode at a time. The real value you're building over those first 100 episodes is not currency, but trust—an asset that is far more durable and powerful in the long run.Are You Ready to Play the Long Game?Successful podcasting defies the conventional wisdom of quick wins and easy money. The path is paved with a different set of priorities: prioritize genuine conversation over premature monetization, start lean and focus on practice before buying expensive gear, ensure your show is widely distributed, and most importantly, commit to the long and consistent work required to build trust.These truths aren't meant to discourage you, but to empower you with a realistic framework for success. By understanding the real challenges from the outset, you can avoid the common pitfalls that cause so many others to give up. This isn't just about business strategy; it's about legacy. As one creator reflected, "I know one day, God willing, my grandkids, my kids will be able to listen to my voice."Knowing that the real prize is trust built over time—a legacy you can leave behind—what conversation are you willing to commit to for the next 100 episodes?See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this episode of the Noob Spearo Podcast, host Shrek interviews Jordan Hunter, founder of the Your Fish app. They discuss Jordan's background in spearfishing, the inspiration and development of the app, and its features such as social networking, buddy finding, and competition management. Jordan also shares insights into his personal spearfishing journey, the importance of meditation and relaxation in diving, and the potential of ice baths to improve diving performance. The conversation highlights the app's goal of building a global community of spearfishers and anglers, making it easier to connect and share their passion. Listeners are encouraged to download the app and join the community. Important Times 00:00 Introduction and Welcome 01:27 Meet Jordan Hunter: Founder of Your Fish App 03:35 The Inspiration Behind Your Fish App 06:07 Features and Future of Your Fish App 07:48 Community and Competitions 12:52 Monetization and Growth Strategies 15:26 User Experience and Tech Challenges 29:15 Personal Journey: Jordan's Spearfishing Story 34:03 Lessons from Free Diving 34:49 Wave Three Deep Week in Thailand 36:49 Spearfishing Retreats and Life Changes 37:58 Culinary Adventures with Surgeon Fish 48:08 The Importance of Meditation and Ice Baths 01:01:09 The Vision for YourFish App 01:04:05 Concluding Thoughts and Future Plans Links Mentioned, Partner Deals and Discounts + Froth

In this episode, we are joined by Michael Gants, founder and CEO of Encore, a new SDK helping subscription app developers turn churned users into paying subscribers.Michael is a Stanford grad, a Time Magazine “Leader of Tomorrow”, and a seasoned founder with a passion for building sustainable consumer businesses.He will also share what he's learned about monetizing consumer apps, understanding user psychology, and how Encore's technology is rethinking app revenue models.You will discover:✅ How developers can turn churned users into paying subscribers✅ The psychology of user retention and what triggers reactivation✅ Why traditional monetization models are broken for consumer apps✅ How Encore's SDK simplifies subscription monetizationLearn More:Explore Encorehttps://encorekit.com/You can also watch this video here: https://www.youtube.com/live/F_FYZUgGjNYWant expert guidance to grow your app? Book a quick call with App Masters:https://appmasters.com/contact-us/Get training, coaching, and community: https://appmasters.com/academy/*********************************************SPONSORSGot tons of freemium users who won't upgrade? Encore turns free users into paying customers and reduces churn by adding smart, curated affiliate offers at key user moments. Everyone wins with Encore.Learn more at https://encorekit.com/*********************************************Launch a high-performing branded Web Shop in minutes—or build a fully custom storefront without the hassle.Xsolla's modular solution reduces platform fees, supports 1,000+ global payment methods, and ships with built-in LiveOps and customization tools—so every purchase puts more revenue back in your studio's pocket.Check out now: https://tinyurl.com/43hda5tf*********************************************Follow us:YouTube: ⁠AppMasters.com/YouTube⁠Instagram: ⁠@App MastersTwitter: ⁠@App MastersTikTok: ⁠@stevepyoung⁠Facebook: ⁠App Masters⁠*********************************************

Power of Pinterest and Evergreen Content Marketing Masterclass for Businesses with Favour Obasi-Ike | Sign up for exclusive SEO insights.

Today, we break down an indie podcaster's episode structure, branding clarity, pacing, and storytelling opportunities as we evaluate Wander World School. This episode is packed with great discussion from the team about how creators can simplify, strengthen, and improve the listener experience. We talk pacing, cover art, segment transitions, call-to-action overload, monetization strategies, and where Suzy May (the host) shines with expertise and audience connection.Episode Highlights:[00:05] Introduction and what today's evaluation is about[01:21] Spotify for Creators Wrapped and how to access yours[05:17] First impressions of Wander World School and who the show serves[10:00] Pacing, scripting, and delivery challenges[17:18] Cover art, title clarity, and branding recommendations[22:35] Show notes, cold open, and intro structure[30:21] Balancing personal updates with storytelling[35:16] Where the episode delivers strong value and how to move it earlier[38:38] Listener engagement elements that work well[43:37] Monetization opportunities for this niche[47:06] Audio leveling and production adjustments[48:49] Final takeaways for strengthening the showLinks & Resources:

Imagine logging in next month to find your bill for the AI tool you use has doubled, or that you've run out of credits halfway through a critical project.The explosion of AI video tools has brought incredible capabilities to content creators, but alongside these innovations comes a new challenge: complex pricing models that make it difficult to budget, explain costs to your boss, or know if you're getting sustainable value from your tools.Joining us in this episode is Daniel Foster, Director of Monetization at TechSmith, who studies the evolution of software pricing and has been closely watching how AI tools are being packaged and priced.Daniel shares practical advice for evaluating AI tools beyond just their features, looking at the "whole product" including support, documentation, and pricing sustainability. He explains how to navigate credit-based systems, and why bundled solutions might save you both money and headaches.Learning points from the episode include:00:38 - 01:52 Introduction to Daniel01:52 - 03:06 Daniel's tip for using images and video in work03:06 - 05:05 Why pricing decisions matter as much as features05:05 - 07:51 Current AI pricing models emerging in the market07:51 - 10:56 The complexity of credit-based systems10:56 - 13:47 Alternatives and features to look for in pricing13:47 - 19:54 Evaluating all-in-one vs. specialized tools19:54 - 22:29 Support and documentation considerations22:29 - 23:23 The most popular AI feature: Voice generation23:23 - 27:56 Speed round questions27:56 - 28:53 Daniel's final take28:53 - 30:14 OutroImportant links and mentions:Connect with Daniel on LinkedIn: https://www.linkedin.com/in/danielfoster/Camtasia: https://www.techsmith.com/camtasia/

This episode is a break from the usual dirt-business guest… and that's the point. The Unhinged Rancher runs a ranch with 1,100–1,200 cows and somehow turned yelling at cows, turtles, and skid-steer projects into a real income stream. The best part: he lays out simple content rules that contractors can copy—how to hook people fast, deal with hate comments, and pivot platforms when the algorithm changes.Takeaways:✅ Humor is a tool, not a gimmick: he uses it to keep people watching, then keeps them with consistency and real-life work.✅ Balance is a battle: ranch work doesn't pause for “content day,” so he built a system to film while working—not instead of working.✅ Monetization isn't magic: the money came after attention—merch, platform payouts, partnerships—built off repeatable posting habits.✅ Your circle matters: he's intentional about being around people who are doing more, thinking bigger, and pushing forward.✅ Ignore the comment section when a video pops: bigger reach brings more random hate—don't let people who don't pay your bills steer the wheel.Why it Matters:If you're an operator or contractor trying to get leads, hires, or attention online, Kyle's approach shows how to turn everyday work into content that actually moves the needle.Links:➡️ Subscribe to The Unhinged Rancher's YouTube channel: https://www.youtube.com/@TheUnhingedRancher➡️ Shop Attachments: Build your business with the right attachments. https://www.skidsteernation.com⁠➡️ Marketing Help: Marketing built for blue-collar contractors. https://getthrottledup.com/

Show DescriptionWhy do we turkey when there's so many (better) options for meals, how many hobbies do we really need and why can't we do all of them, Clues by Sam difficulties and doing the puzzle game circuit, does Dave like D&D or does Dave like systems, the ongoing web monetization attempts, and Brecht on range group. Listen on WebsiteLinks Alton Brown Cooks Food | Episode 1: The Big Bird Big Green Egg Tobi Workwear Clues By Sam Stars – Daily Puzzle | Inkwell Games Fields – Daily Puzzle | Inkwell Games Tiled Words 646: Hard Code & Soft Skills – ShopTalk Lasers & Feelings by John Harper Greetings, Scoundrel | Blades in the Dark RPG Monster of the Week – Evil Hat Mothership RPG – Tuesday Knight Games Pathfinder Roleplaying Game | Paizo Baldur's Gate 3 on Steam 633: Thomas Steiner on AI in Chrome and the Web – ShopTalk Web Monetization is Still Inching Along – Frontend Masters Blog Open Letter Interledger Foundation Web Monetization – Chrome Web Store GateHub Grid Paper utilitybend Blog SponsorstldrawHave you ever wanted to build an app that works kinda like Miro or Figma, that has a zoomable infinite canvas, that's multiplayer, and really good, but you also want to build it in React with normal React components on the canvas? Good news! tldraw is the world's first, best, and only SDK for building infinite canvas apps in React. tldraw takes care of all the canvas complexities — things like the camera, selection logic, and undo redo — so that you can focus on building the features that matter to your users. It's easy to use with plenty of examples and starter kits, including a kit where you can use AI to create things on the canvas. Get started for free at tldraw.dev/shoptalk, or run npm create tldraw to spin up a starter kit.

On the podcast we talk with Ravi about subscriptions as a force multiplier for consumables, why narratives matter more than metrics in goal-setting, and why you might want to try a longer onboarding, or a shorter one.

I dive deep with Alex Grendi into the realities of performance anxiety, premature ejaculation, and the pressure men carry in the bedroom. We unpack how self-worth, porn, and emotional tension affect arousal and sexual confidence. Alex breaks down the psychology behind performance issues and shares practical solutions men can start using immediately. This conversation is honest, raw, and a must listen for any man who wants a healthier relationship with sex.SHOW HIGHLIGHTS00:00 Introduction00:35 How self-worth affects sex01:17 Emotional roots of performance issues02:03 Porn and male conditioning03:19 Nervous system and arousal04:34 Porn induced dysfunction05:37 Unrealistic expectations07:22 Shame and performance pressure07:45 Women influenced by porn08:20 Monetization joke break10:01 What men really want12:49 Why men feel pressure13:12 Saying no to sex15:18 Handling anxiety during sex16:53 Belief and awareness17:36 Pressure when sex is infrequent18:29 Communication with partners19:59 Reducing pressure22:14 In the moment anxiety tools24:03 Breath control in sex25:30 Parasympathetic vs sympathetic states27:38 Arousal pacing and control29:50 Hyper stimulation from porn31:44 Self worth and performance links33:15 Where low self worth comes from34:45 Perfectionism and pressure35:16 Support and standards37:37 Using sex for validation38:56 Understanding different dysfunctions41:33 What causes ED in healthy men43:54 Forcing erections vs allowing44:30 Emotional litmus test45:35 Nervous system signals46:50 Emotional suppression47:46 Performance with highly attractive partners48:45 Self-sabotage49:39 Building sexual confidence49:58 Rituals and daily practice53:57 Letting go of control56:05 Reconnecting to the body57:48 Sex as meditation58:29 Romance novels conversation01:00:20 Where to find Alex***Tired of feeling like you're never enough? Build your self-worth with help from this free guide: https://training.mantalks.com/self-worthPick up my book, Men's Work: A Practical Guide To Face Your Darkness, End Self-Sabotage, And Find Freedom: https://mantalks.com/mens-work-book/Heard about attachment but don't know where to start? Try the FREE Ultimate Guide To AttachmentCheck out some other free resources: How To Quit Porn | Anger Meditation | How To Lead In Your RelationshipBuild brotherhood with a powerful group of like-minded men from around the world. Check out The Alliance. Enjoy the podcast? Leave a review on Apple Podcasts, Stitcher, or Podchaser. It helps us get into the ears of new listeners, expand the

5 Lessons from 5 Years on Clubhouse App with Favour Obasi-Ike | Sign up for exclusive SEO insights.This episode primarily discusses five key lessons learned from my 5 years on Clubhouse: intentionality, priority, patience, consistency, and tenacity (or resilience).Throughout the session, Favour interacts with the audience, emphasizing the importance of building relationships, providing value, and adapting to the evolving nature of the app for both personal and business growth, including mentions of his successful We Don't PLAY™️ podcast. The conversation also touches on other topics such as marketing strategy, the app's history, and making connections that lead to real-world opportunities.--------------------------------------------------------------------------------Next Steps for Digital Marketing + SEO Services:>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Need SEO Services? Book a Complimentary SEO Discovery Call with Favour Obasi-Ike⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Visit our Work and PLAY Entertainment website to learn about our digital marketing services.>> Visit our Official website for the best digital marketing, SEO, and AI strategies today!>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Read SEO Articles>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Need SEO Services? Book a Complimentary SEO Discovery Call with Favour Obasi-Ike⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to the We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠--------------------------------------------------------------------------------Introduction: The Long Game in a Short-Attention WorldIn a digital world defined by fleeting trends and constant app-hopping, we rarely stick with a single platform long enough to draw deep conclusions. We download, explore, get bored, and move on. But what happens when you treat a social network less like a fleeting distraction and more like a consistent practice?On November 24, 2025, I opened a room on Clubhouse to mark a personal milestone: five years to the day since I first joined the audio-only platform. Back in 2020, it was an exclusive, invite-only space, and stepping into it felt like starting at a new school where you don't have any friends. You had to make them from scratch. Everyone was new, everyone was building, and that shared experience created a unique digital culture. As I celebrated that anniversary live on the app, I reflected on the journey.That long-term commitment revealed five essential, and sometimes surprising, principles for connection and growth in any digital space. These aren't just tips for social media; they are foundational lessons for navigating our increasingly online lives with purpose and impact.--------------------------------------------------------------------------------1. Intentionality: The Opposite of DoomscrollingIn a sea of infinite feeds and endless distractions, the first lesson is to choose to be present with a purpose. Intentionality means reframing your use of an app from a passive consumption habit to an active, goal-oriented practice. It requires asking why you are opening the app at that moment. Is it to learn something new? To support a peer? To connect with one specific person or engage with a larger community?This is a crucial shift because it puts you in control. Instead of letting an algorithm dictate your experience, you actively decide how to spend your time and energy. Whether you're speaking to a room of one or one thousand, being intentional ensures that every session has a purpose, which in turn fosters more meaningful interactions."having intentionality has increased my chances of connecting people at a deeper level."2. Priority: You Actualize What You PrioritizeBeyond simply managing your time, the second lesson is to consciously prioritize your attention. On an audio platform, this means prioritizing the rooms you join, the topics you engage with, and even what you choose to listen to—in essence, "prioritizing your ear." You can't be everywhere at once, so you must decide what conversations and connections are most aligned with your goals.For me, prioritizing Clubhouse as a platform for my podcast, "We Don't Play," was a game-changer. By consistently making it a key part of my content strategy, I generated new ideas and engaged with my audience in real-time. This focus was instrumental in a monumental achievement: releasing 131 podcast episodes just this year alone, out of a six-year journey. When you make something a priority, you dedicate the focus and resources necessary to bring it to life."When you prioritize, you actualize because what you're prioritizing, you're looking at. You're paying attention to it."3. Patience: The Lost Art of Digital ConnectionThe third lesson is perhaps the most counter-cultural in our fast-paced digital world: patience. Building genuine relationships takes time. On Clubhouse, I've seen simple connections evolve into friendships, business partnerships, and client referrals, but none of it happened overnight. Patience is the virtue required to navigate diverse conversations, but it's not always a passive act. Sometimes, people will test your patience, wanting to tell you off or challenge your perspective. It's in those moments that true patience is forged.A key practice of patience in an audio-only format is the discipline of letting people finish their thoughts completely. Resisting the urge to interrupt creates a space where people feel heard and respected, a stark contrast to the rapid-fire exchanges on other platforms. This practice of active, silent listening is fundamental to understanding, which is the bedrock of any real connection."listen and silent are the same. It's just scrabble differently. So I believe when you're silent and you're listening and you're patient with the person, you're taking time to respond as opposed to reacting based on what you're feeling."4. Consistency: Showing Up When No One is WatchingThe fourth lesson is about the quiet power of consistency. Building a presence, a community, or a reputation in any space depends on showing up regularly—especially when it feels like no one is paying attention. "Whether there's one person in this room or 5,000 or zero," the act of being there is what matters.This principle was baked into the very DNA of early Clubhouse. To earn the ability to start your own "club," you first had to prove your consistency by hosting open rooms for about a week. You had to put in the work before the platform's gamified system unlocked the keys. The reward followed the commitment. Years of this consistent presence produced connections that have become part of my daily lifestyle, but one story stands out. A woman once booked a call with me just to apologize. "For what?" I asked. She confessed that because I delivered valuable information so quickly, she couldn't take notes fast enough and had started secretly recording my audio. That was a profound, tangible testament to the impact of just showing up.5. Tenacity: The Engine for Everything ElseThe final and most powerful lesson is tenacity—the resilience that underpins the other four. Platforms evolve. Features change, communities shift, and the initial hype fades. Tenacity is the commitment to adapt and "move with the times" rather than abandoning the space when it's no longer what it once was. It's the decision to stay, even if the "app turns into Titanic."This isn't about stubbornness. It's about conviction. It's a deep belief in the value of the community you've helped build and a willingness to evolve with it. As the platform changes, tenacity reminds you that it's not about what you're sticking to, but what you believe in. It's about staying true to yourself and the people you serve, allowing you to see beyond temporary turmoil and continue building something of lasting value.--------------------------------------------------------------------------------Conclusion: What Is Your Digital Platform Teaching You?After five years on a single app, the lessons are clear. The people I've met are life-changing, and true growth isn't found in chasing the next shiny object. It is forged through Intentionality, Priority, Patience, Consistency, and Tenacity. These five principles are more than just a strategy for Clubhouse; they are a blueprint for navigating any professional or personal endeavor in our digital world. They remind us that platforms are just tools; it is how we choose to use them that defines our impact, leaving us with one essential question to consider:When was the last time you did something for the first time?See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Episode SummaryForget the old ways of game development. The Roblox platform isn't a sandbox—it's a brutal, high-frequency, algorithmic battleground.In this deep dive, we break down why traditional "AAA" development strategies are being crushed by low-fidelity, quick-to-market viral hits. We analyze the metrics that Roblox's discovery algorithm actually cares about (it's not just downloads), the new pressure on developers, and the commercial gold rush driving this new age of digital product. If you're building software, an app, or a game, this is a masterclass in platform leverage and virality.Key Takeaways for the Tech Professional The Algorithm as a Gatekeeper: Understand the core metrics that determine success on Roblox (Retention, Monetization, and Engagement) and how they reflect the priorities of any major platform (Apple App Store, Google Play, YouTube). The Two-Tiered Development Strategy: Contrasting the high-budget, polished approach with the fast, data-driven methodology of viral developers—and why the latter often wins. Minimal Viable Fun (MVF) > Minimum Viable Product (MVP): How the "low-poly, high-concept" trend proves that speed and novelty often beat engineering polish when facing a discovery-focused algorithm. Monetization as a Discovery Signal: Why high-ARPU (Average Revenue Per User) games are disproportionately rewarded by the algorithm and what that means for your product's design.Chapter Markers (Jump to the insights you need) 01:30 The 'Gold Rush' Archetype: Why Roblox is the Wild West of modern game dev. 05:45 The Core Algorithm: What Roblox's discovery engine actually measures. (Hint: It's all about the money flow). 12:10 Case Study: Viral Low-Fi vs. AAA Polish—The data behind the death of the polished demo. 18:05 Designing for the Metrics: The blueprint for building a game that the algorithm will push. 24:45 Takeaways for SaaS/App Developers: Applying the Roblox virality playbook to enterprise and consumer products.

SaaS monetization in 2026 is being reshaped by smarter tiering strategies, flexible usage-based models, AI-powered add-ons, and bold pricing experiments that help companies grow revenue while meeting evolving customer expectations. In this episode of the Grow Your B2B SaaS podcast, host Joran speaks with Krzysztof “Chris” Szyszkiewicz, the co-founder of ValueShips, a boutique pricing consultancy that works primarily with technology companies, particularly within SaaS and AI. The conversation, recorded live at the SaaS Summit in Benelux, explores where SaaS pricing is heading in 2026 and how companies can gain an advantage by rethinking monetization, packaging, and expansion strategy.Chris offers practical insights on output and success-based pricing, the rise of AI add-ons, the importance of structuring tiers based on willingness to pay, and the need to view pricing as a continuous process. He also explains how to run pricing experiments, avoid common traps, and use straightforward frameworks to protect margins, especially in AI-driven products where usage costs can escalate quickly. For any SaaS company preparing for growth in 2026, this discussion provides a grounded and actionable blueprint for building a pricing system that supports scale.Key Timestamps(0:00) – SaaS Pricing in 2026 Is Gonna Get Wild(0:53) – Live From SaaS Summit Benelux(0:57) – Meet the Pricing Guy Behind ValueShips(1:11) – What Will SaaS Pricing Look Like in 2026?(1:19) – Expansion Revenue Is the New Growth Hack(2:32) – Scale Smarter With Usage Metrics(3:45) – Stop Guessing: Do Real WTP Research(4:10) – Switching to Hybrid Pricing Without Chaos(4:23) – Test AI Add-Ons Before Going All-In(5:43) – The New AI-Native SaaS Models(5:58) – Freemium Isn't Free(7:08) – Booking.com-Style Pricing Comes to SaaS(8:04) – Pricing Is a Process(9:44) – Ad Break: Reditus(9:57) – A/B Test Your Pricing Like a Pro(10:30) – How to Test Pricing on Existing Customers(11:38) – The Churn Math You Must Know(12:41) – The Most Expensive Pricing Mistakes(13:45) – Don't Blow Up Your Pricing Model for AI(14:47) – When Credits Pricing Works(15:01) – Keep AI Costs From Killing Margins(16:10) – Utility-Style Billing 101(16:48) – Early-Stage Pricing to Hit 10K MRR(18:15) – Scale to $10M ARR Without Revenue Leaks(19:24) – Final Takeaways(19:27) – Connect With Chris(19:40) – Outro & Subscribe

This conversation covers:-Why M&A activity has accelerated in 2025 - and why 2026 may be even bigger.-The growing appeal of dual monetization for advisors who want flexibility.-Why partial sales can limit control and create long-term complications.-How technology, data quality, and operational readiness drive your valuation.-The emotional side of selling - and why so many deals stall late in the process.-Why larger platforms often offer deeper buyer pools and stronger financing options.-What advisors should start updating now to strengthen a future exit.Whether you're planning to sell soon, exploring a transition, or simply trying to position your practice for the next phase, this episode delivers clear guidance, real-world examples, and forward-looking insights to help you make informed decisions.Tune in and prepare your practice for what's ahead in 2026 and beyond.Elite Consulting Partners | Financial Advisor Transitions: https://eliteconsultingpartners.comElite Marketing Concepts | Marketing Services for Financial Advisors: https://elitemarketingconcepts.comElite Advisor Successions | Advisor Mergers and Acquisitions: https://eliteadvisorssuccessions.comJEDI Database Solutions | Data Intelligence for Advisors: https://jedidatabasesolutions.comListen to more Advisor Talk episodes: https://eliteconsultingpartners.com/podcasts/Follow us on LinkedIn: https://linkedin.com/company/eliteconsultingpartners

This SEO 101, Podcast 101, and Pinterest Business 101: Digital Marketing Masterclass with Favour Obasi-Ike | Sign up for exclusive SEO insights episode outlines how a podcast acts as the central content piece ("the meat of the sandwich"), supported by Search Engine Optimization (SEO) and the long-term visibility offered by Pinterest for distribution and content longevity.The discussion explores practical aspects of content creation, such as keyword research, the importance of authenticity and storytelling, and the value of having a consistent digital presence across multiple platforms to build trust and authority. The conversation also features audience participation, with tips exchanged regarding tools like SEMrush and LLMRefs, and an emphasis on how a personal voice acts as a business's currency and brand identity.--------------------------------------------------------------------------------Next Steps for Digital Marketing + SEO Services:>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Need SEO Services? Book a Complimentary SEO Discovery Call with Favour Obasi-Ike⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Visit our Work and PLAY Entertainment website to learn about our digital marketing services.>> Visit our Official website for the best digital marketing, SEO, and AI strategies today!>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Read SEO Articles>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Need SEO Services? Book a Complimentary SEO Discovery Call with Favour Obasi-Ike⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to the We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠--------------------------------------------------------------------------------If you're in business, you've felt the pressure. The digital marketing world is a constant barrage of advice: "You have to be on TikTok," "Run more ads," "Post on Instagram three times a day." It's overwhelming, noisy, and often leads to a scattered strategy that feels more like throwing spaghetti at a wall than building a sustainable business.But what if there was a simpler, more powerful formula? After a deep dive into an expert discussion on modern content strategy, a surprisingly clear framework emerged: SEO + Podcasting + Pinterest. Think of it as a "digital marketing sandwich." SEO and Pinterest are the buns, providing structure and long-term discoverability. The meat in the middle is your podcast—the core of your message, the engine for trust, and the source of all your content. This approach brings clarity, structure, and a self-reinforcing system to your marketing efforts.--------------------------------------------------------------------------------1. Your Content's Lifespan: The 5-Month Rule of PinterestDifferent platforms treat your content in vastly different ways. A post on most social feeds might have a relevant lifespan of 72 hours before it's lost in the algorithm. This is the most surprising truth revealed: Pinterest is in a league of its own, with an average content lifespan of five months.This isn't just a minor difference; it's a game-changer. It reframes your content from a fleeting post into an evergreen asset. Imagine you had two storage units, both costing the same price. Storage A expires in 72 hours, while Storage B gives you five months. Which would you choose for your valuable assets? Content on Pinterest works for you for months, continually driving traffic and awareness long after you've published it."If you do that for your content on Pinterest, that's what you'll be creating because Pinterest has a a span of 5 months. So let's say you have a podcast you've done that's 5 minutes long. 5 minutes podcast episode that turns into a fivemon timeline."In essence, the speaker illustrates how a small, five-minute piece of content gains a five-month lifespan, creating an outsized return on the initial time investment.--------------------------------------------------------------------------------2. The Podcast as a Secret SEO EngineMany people think of a podcast as just an audio file. In reality, it's a powerful, multi-faceted tool for search engine optimization. Each episode offers seven distinct slots where you can submit strategic "intel" to platforms like Apple and Spotify, telling their algorithms precisely what your content is about.These seven SEO opportunities within a single episode are:• Podcast Cover Art• Episode Cover Art• Episode Title• Episode Description• Podcast Title• Podcast Description• The Author NameThis is incredibly impactful because it gives you numerous chances to signal your relevance. The title fields offer around 40-60 characters for your primary keywords, while the description fields give you a massive canvas of up to 4,000 characters to elaborate. By consistently embedding keywords across these seven slots, you create a clear, algorithm-friendly footprint that dramatically boosts your visibility and helps your target audience find you when they're searching for solutions.--------------------------------------------------------------------------------3. The Myth of "No Time": The Surprising Math of ConsistencyOne of the biggest hurdles for creators is the belief that producing consistent content, like a podcast, takes too much time. However, the math tells a different, far less intimidating story. Producing 75 podcast episodes in a single year might sound daunting. But let's break it down.Assuming one hour per episode, that's just 75 hours out of the 8,760 hours available in a year. This means you would spend less than 1% of your total time to build an entire library of valuable content. This simple calculation reframes the commitment from an overwhelming burden to a manageable, high-leverage activity."If you do 75 five episodes in a span of 365 days... That is less than 1% of your time in a year that you've spent on a podcast that has a lifespan of anywhere from 24 hours to 24 months."The true power lies in that contrast: a sub-1% time investment creates a powerful asset with a lifespan of up to two years. The return on investment is immense, turning small, consistent efforts into a long-term marketing engine.--------------------------------------------------------------------------------4. The 5% Rule of Listening: Why Your Message Isn't StickingHere is a counter-intuitive psychological truth that every marketer must understand: when someone listens to new information for the first time, they typically only acquire 5% of it.For a listener to reach 90% acquisition—the point where they truly understand a concept and could teach it back to someone else—they need repeated exposure. This has a massive implication for content creators. Your message will not stick after a single episode or post. This is why repetition, multi-format content (repurposing your podcast into blogs, social media posts, and pins), and clear, simple messaging are not just good ideas; they are essential. The real value is in reinforcing your core message over time and across platforms, moving your audience from 5% awareness to 90% understanding.--------------------------------------------------------------------------------5. Your Voice Builds the Bridge of TrustUltimately, a podcast's most profound power lies in the raw, human element of your voice. It serves as the cornerstone and anchor for your message. Text and images can inform, but your voice builds a relationship. Over time, as people listen to you consistently, they develop a "listen score," which directly translates into a "trust score."This is the bedrock of all effective marketing, because as any strategist knows, before you can earn dollars, you must earn trust. A podcast creates that bridge between you and your audience that static content cannot replicate. When people trust your voice, they are more likely to click your link, visit your website, and engage with your content. This trust makes every other part of your marketing machine—your SEO, your Pinterest strategy, your email campaigns—exponentially more effective."When you create a podcast, it creates that bridge of trust because now you can listen to me, you can call me out, you can say whatever you want... because of what you hear."--------------------------------------------------------------------------------Conclusion: Building Your Digital Marketing SandwichThe path to effective digital marketing doesn't have to be a chaotic scramble. By combining the foundational elements of SEO (capturing search intent), Podcasting (building trust and creating the core message), and Pinterest (creating a long-term, searchable content library), you build a robust, self-reinforcing system. It's a strategy that turns one piece of core content into a marketing engine that works for you for months, even years.This isn't about doing more work; it's about making the work you do more intelligent and interconnected. It's about building a system where each part strengthens the others, creating sustainable growth and a genuine connection with your audience.Now that you've seen the recipe, what part of your own digital marketing 'sandwich' have you been neglecting—the search-friendly buns or the trust-building meat in the middle?See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

We open by tracking our video money and mocking the chef who quit Elon's "epic" bacon diner, before diving into the IN THE NEWS segment where plummeting crypto and Nvidia stocks confirm everything is a sham; we cover Bezos's new $6.2 billion AI flop, a sleeping Tesla Robotaxi driver, and why OpenAI's new school tools are a Recipe for Idiocracy with students who can't read; in MEDIA CANDY, we tear apart Disney's lazy Moana remake; THE DARK SIDE WITH DAVE we discuss Zork going open source and why movies just don't feel real anymore before CLOSING SHOUT-OUTS where we are mourning Mani from the Stone Roses, and wishing Bjork a very metal 60th.We start with a FOLLOW UP on our channel's performance, wading through the garbage pile of Monetization questions and Stats, including the scourge of Shorts—because apparently, that's what we do now. Speaking of people running from trouble, former Treasury Secretary Larry Summers is ditching his OpenAI board seat after a fresh batch of cringey Jeffrey Epstein emails surfaced. Meanwhile, the financial world is having a meltdown: Nvidia's Stock is Falling Again after its earnings report, exposing the fact that almost Yet Another Study Shows That Most Companies Aren't Making Any Money Off AI, and Bitcoin is Getting Absolutely Crushed Right Now, which we happily remind you will Trigger the Next Financial Crisis. Don't worry, Jeff Bezos will head a new engineering-focused AI startup because the world clearly needs more tech billionaires throwing money at things they don't understand, while Apple is reportedly getting ready to replace Tim Cook.The tech-bro corruption parade continues as a former DOJ official points out that Trump's Crypto Pardon of the Binance co-founder is exactly what it looks like, and Elon's pet AI, Grok Insists That Elon Musk Is More Physically Fit Than LeBron James and better at everything else, proving the bot has been sampling its boss's Adderall. Even though ChatGPT Achieves a New Level of Intelligence by finally letting you disable its em-dash addiction, companies like Intuit are integrating its tax and accounting products with ChatGPT—because who doesn't want an AI-powered tax audit? This all dovetails nicely with the news that OpenAI is launching ChatGPT for Teachers' right as students' math skills hit a low, leading to a literal Recipe for Idiocracy where elite college students Can't Read Books. The whole thing is broken, including Tesla's so-called Robotaxi, where a Passenger Alarmed When Tesla Robotaxi “Safety” Driver Falls Completely Asleep at the Wheel. On a lighter note, we check out the new trailers for The Witcher S4, Frankenstein, and Project Hail Mary in MEDIA CANDY, and tear apart the absolutely unnecessary live-action Moana teaser, before mentioning the biggest drama launch on Apple TV, Pluribus.Next up is THE DARK SIDE WITH DAVE, where our tireless security guru Dave Bittner throws in some random facts, like Microsoft making Zork I, II, and III open source and videos on why the iOS Keyboard is Broken and Why Movies Just Don't Feel "Real” Anymore, and we discuss Thanksgiving plans. Finally, in CLOSING SHOUT-OUTS, we end with a shout-out to our generous PATREON supporters and PAYPAL/STRIPE donors, mourn the passing of Stone Roses and Primal Scream bassist Mani, and wish the incomparable Bjork a milestone 60th birthday.Watch on YouTube: https://youtu.be/tWM83ra7Qp8Sponsors:Private Internet Access - Go to GOG.Show/vpn and sign up today. For a limited time only, you can get OUR favorite VPN for as little as $2.03 a month.SetApp - With a single monthly subscription you get 240+ apps for your Mac. Go to SetApp and get started today!!!1Password - Get a great deal on the only password manager recommended by Grumpy Old Geeks! gog.show/1passwordShow notes at https://gog.show/723FOLLOW UPTesla Diner Chef and Co-Operator Quits to Open a Jewish DeliLarry Summers leaves OpenAI board, Harvard instructor role as scrutiny over Epstein emails intensifiesIN THE NEWSOops! Nvidia's Stock Is Falling Again After Its “Blowout” Earnings ReportBitcoin Is Getting Absolutely Crushed Right NowHow Crypto Could Trigger the Next Financial CrisisJeff Bezos will head a new engineering-focused AI startup called Project PrometheusYet Another Study Shows That Most Companies Aren't Making Any Money Off AIPassenger Alarmed When Tesla Robotaxi “Safety” Driver Falls Completely Asleep at the WheelMeta wins antitrust trial as judge denies that it's a monopolyApple is reportedly getting ready to replace Tim Cook as early as next yearFormer DOJ Official: Trump's Crypto Pardon Is Unprecedented CorruptionChatGPT Achieves a New Level of Intelligence: Not Using the Em DashGrok Insists That Elon Musk Is More Physically Fit Than LeBron James11 Things Grok Says Elon Musk Does Better Than AnyoneIntuit is integrating its tax and accounting products with ChatGPTOpenAI Introduces ‘ChatGPT for Teachers' to Further Destroy the Minds of Our Youth‘A Recipe for Idiocracy'The Elite College Students Who Can't Read BooksPornhub Begs Tech Giants to Verify User Ages on Their Device: ReportLondon thieves gave stolen phones back when they weren't iPhonesMEDIA CANDYThe Witcher S4FrankensteinPluribus is Apple TV's biggest drama series launch everSquid Game: The Challenge Season 2Mr. ScorseseThe American RevolutionMoana | Official TeaserProject Hail Mary | Official Trailer 2Goo Goo Dolls: NPR Tiny Desk ConcertTHE DARK SIDE WITH DAVEDave BittnerThe CyberWireHacking HumansCaveatControl LoopOnly Malware in the BuildingRIHC: Disney's Legacy, with Bob IgerMicrosoft makes Zork I, II, and III open source under MIT LicenseIt's Not Just You - The iOS Keyboard is BrokenWhy Movies Just Don't Feel "Real" AnymoreThe greatest space battle in Cinema history, and my personal favorite VFX shot. @ 7:07CLOSING SHOUT-OUTSStone Roses and Primal Scream bassist Mani dies at 63See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Send us a textMonetizing your podcast doesn't have to mean chasing sponsors or hitting massive download numbers. We break down what podcast monetization actually looks like for indie podcasters and how to choose the strategies that genuinely fit your show.We cover:When you're truly ready to monetizeHow sponsorships actually workAffiliate marketing as a simple testing groundSubscriptions options: listen to the full Buzzcast episodeListener support and why it works for every podcasterHow to talk about money without feeling awkwardWhy the future of podcast monetization is all about value and communityRead the monetization blog: How I Make Money Podcasting (What Still Works In 2025)Contact Buzzcast Send us a text message Tweet us at @buzzcastpodcast, @albanbrooke, @kfinn, and @JordanPods Thanks for listening and Keep Podcasting!

Google Search Console (GSC) New! Branded and Non-Branded Queries + Annotation Filters | Marketing Talk with Favour Obasi-Ike | Sign up for exclusive SEO insights.This episode focuses on Search Engine Optimization (SEO) and the new features within Google Search Console (GSC).Favour discuss the recently introduced brand queries and annotations features in GSC, highlighting their importance for understanding both branded and non-branded search behavior.The conversation also emphasizes the broader strategic use of GSC data, comparing it to a car's dashboard for website performance, and explores how this data can be leveraged to create valuable content, such as FAQ-based blog posts and multimedia assets, often with the aid of Artificial Intelligence (AI) tools. A key theme is the shift from traditional keyword ranking to ranking for user experience and the interconnectedness of various digital tools in modern marketing strategy.--------------------------------------------------------------------------------Next Steps for Digital Marketing + SEO Services:>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Need SEO Services? Book a Complimentary SEO Discovery Call with Favour Obasi-Ike⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Visit our Work and PLAY Entertainment website to learn about our digital marketing services.>> Visit our Official website for the best digital marketing, SEO, and AI strategies today!>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Read SEO Articles>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Need SEO Services? Book a Complimentary SEO Discovery Call with Favour Obasi-Ike⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to the We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠--------------------------------------------------------------------------------As a content strategist, you live with a fundamental uncertainty. You create content you believe your audience needs, but a nagging question always remains: are you hitting the mark? It often feels like you're operating with a blind spot, focusing on concepts while, as the experts say, "you don't even know the intention behind why they're asking or searching."What if you could close that gap? What if your audience could tell you, explicitly, what they need you to create next?That's the paradigm shift happening right now inside Google Search Console (GSC). Long seen as a technical tool, recent updates are transforming GSC into a strategic command center. It's no longer just for SEO specialists; it's the dashboard for your entire content operation. These new developments are a game-changer, revealing direct intelligence from your audience that will change how you plan, create, and deliver content.Here are the five truths these new GSC features reveal—and how they give you a powerful competitive edge.1. Stop Driving Your Website Blind: The Dashboard AnalogyManaging a website without GSC is like driving a car without a dashboard. You're moving, but you have no idea how fast you're going or if you're about to run out of fuel. GSC is that free, indispensable dashboard providing direct intelligence straight from Google. But the analogy runs deeper. As one strategist put it, driving isn't passive: "when you're driving, you got to hit the gas, you got to... hit the brakes... when do you stop, when do you go, what do you tweak? Do you go to a pit stop?"You wouldn't drive your car without looking at the dashboard. So you shouldn't have a website and drive traffic and do all the things we do without looking at GSC, right?Your content strategy requires the same active management—knowing when to accelerate, when to pivot, and when to optimize. The new features make this "dashboard" more intuitive than ever, giving you the controls you need to navigate with precision.2. The Goldmine in Your Search Queries: Branded vs. Non-BrandedThe first game-changing update is the new "brand queries" filter. For the first time, GSC allows you to easily separate searches for your specific brand name (branded) from searches for the topics and solutions you offer (non-branded). This is the first step in a powerful new workflow: Discovery.Think of your non-branded queries as raw, unfiltered intelligence from your potential audience. These aren't just keywords; they're direct expressions of need. Instead of an abstract concept, you see tangible examples like:• “best practices for washing dishes”• “best pet shampoo”• “best Thanksgiving turkey meal”When you see more non-branded than branded queries, it's a powerful signal. It means you have access to a goldmine of raw material you can build content on to attract a wider audience that doesn't know your brand… yet. This isn't just data; it's a direct trigger for your next move.3. From Keyword to "Keynote": Creating Content with ContextOnce you've discovered this raw material, the next step is Development. This is where you transform an unstructured keyword into a strategic asset by adding structure and meaning. It's a progression: a raw keyword becomes a more defined keyphrase, which can be built into a keystone concept, and ultimately refined into a keynote.What's a keynote? Think about its real-world meaning: "when somebody sends you a note, it has context, right? It's supposed to mean something and it's supposed to say something specific." A keynote isn't just a search term; it's that term fully developed into a structured piece of content that delivers a specific, meaningful answer.This strategic asset can take many forms:• Blogs• Podcast episodes• Articles• Newsletters• Videos/Reels• eBooks4. The Most Underrated SEO Tactic: Your New Secret WeaponYou've discovered the query and developed it into a keynote. Now it's time for Execution. The single most effective format for executing on this strategy is one of the most powerful, yet underrated, SEO tactics in history: creating content around Frequently Asked Questions (FAQs).The rise of Large Language Models (LLMs) has fundamentally changed search behavior. People are asking full, conversational questions, and search engines are prioritizing direct, authoritative answers. A "one blog per FAQ" strategy is the perfect response. It's a secret weapon that's almost shockingly effective.FAQ is the new awesome the most awesome ever. I I said that on purpose.How awesome? By creating a single, targeted blog post for the long-tail question, "full roof replacement cost [city]," one site ranked number one on Google for that exact phrase in just 30 minutes. That's the power of directly answering a question your audience is already asking.5. It's Not About New Features, It's About New ActionsThe real purpose of these GSC updates isn't to give you more charts to observe; it's to prompt decisive action. Every non-branded query is a signal for what content to create next, feeding a powerful strategic loop that builds your authority over time.This is where it all comes together in a professional content framework. As the source material notes, "That's why you have content pillars and you have content clusters." Your non-branded queries show you what clusters your audience needs, and your FAQ-style "keynotes" become the assets that build out those clusters around your core content pillars.This data-driven approach empowers you to:• Recreate outdated content with new, relevant insights.• Repurpose core ideas into different formats to reach wider audiences.• Re-evaluate which topics are truly resonating.• Reemphasize your most valuable messages with fresh content.Conclusion: What Does Your Dashboard Say?Google Search Console is no longer just a reporting tool. It has evolved into an essential strategic partner that closes the gap between the content you produce and the value your audience is searching for. It's your direct line to understanding intent, allowing you to move from guessing what people want to knowing what they need.Now that you know how to read your website's dashboard, what's the first turn you're going to make?See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Canela Media's global president, Phillipe Guelton, describes how the company is tapping AI for content creation, user experience, and monetization.

Level Devil (solo dev) proves that level design is a UA channel. The game's “troll but fair” traps create clips that people have to share, fueling TikTok/YouTube reach with essentially zero paid spend. Monetization is light: interstitials triggered by deaths on a cooldown, occasional rewarded skip, one ad network (Unity), no mediation. We est.: $5–7K/day; with mediation + a couple of safe placements, $11–14K/day looks realistic.What we cover• How the level-design craft creates infinite hooks (rage → laughs → shares)• The actual ad logic (death-based interstitials; rewarded skip after streak)• Why copycats fail (it's the hours-per-trap polish, not the theme)• Monetization gaps (no mediation; limited placements) and easy wins• Viral geos & creator angles (Brazil/ES longform shout-casts = IPM rocket fuel)When the product manufactures shareable moments, you don't need paid UA to grow - just enough monetization hygiene (mediation + safe placements) to convert all that free attention.Get our MERCH NOW: 25gamers.com/shop--------------------------------------PVX Partners offers non-dilutive funding for game developers.Go to: https://pvxpartners.com/They can help you access the most effective form of growth capital once you have the metrics to back it.- Scale fast- Keep your shares- Drawdown only as needed- Have PvX take downside risk alongside you+ Work with a team entirely made up of ex-gaming operators and investors---------------------------------------For an ever-growing number of game developers, this means that now is the perfect time to invest in monetizing direct-to-consumer at scale.Our sponsor FastSpring:Has delivered D2C at scale for over 20 yearsThey power top mobile publishers around the worldLaunch a new webstore, replace an existing D2C vendor, or add a redundant D2C vendor at fastspring.gg.---------------------------------------This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let's not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.Panelists: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Jakub Remia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠r,⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Felix Braberg, Matej Lancaric⁠Podcast: Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2um8eguhf-c~H9idcxM271mnPzdWbipg00:00 — Cold open: product-led growth in a troll platformer01:20 — The solo-dev story and why it resonates03:10 — Virality loop: die → laugh → share → install06:15 — Core monetization today: death-based interstitials + rewarded skip09:40 — What's missing: no mediation, limited placements12:05 — Safe add-ons: menu banner, app-open, regional “remove banners” IAP15:10 — Creator/geography angles (why BR/ES clips pop)18:30 — Retention pattern and how level craft sustains it22:10 — Why copycats fail: the craft, not the theme34:00 — Wrap-up: ops to turn virality into $$$---------------------------------------Matej LancaricUser Acquisition & Creatives Consultant⁠https://lancaric.meFelix BrabergAd monetization consultant⁠https://www.felixbraberg.comJakub RemiarGame design consultant⁠https://www.linkedin.com/in/jakubremiar---------------------------------------Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it!Hit the Subscribe button on YouTube, Spotify, and Apple!Please share feedback and comments - matej@lancaric.me---------------------------------------If you are interested in getting UA tips every week on Monday, visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠lancaric.substack.com⁠⁠⁠⁠⁠⁠ & sign up for the Brutally Honest newsletter by Matej Lancaric

#902 I just earned $40,000 in four days selling t-shirts! That's bananas, but these are the kinds of things you can expect to happen if you focus on building true superfans. From day one, you can follow my system and start generating income from your passion. From ad revenue and affiliate marketing at the casual level to VIP experiences and five-figure consulting gigs at the top of the audience growth pyramid, I cover it all in today's session. This is not about chasing vanity numbers and buying fake subscribers, either. None of that stuff matters! The Superfans system is the key to building real connections online in the age of AI. One experience for a top follower can outweigh hundreds of small sales, so tune in for a look at the opportunities available to you right now. I know you haven't even considered some of these methods yet, so don't miss this episode! Show notes and more at SmartPassiveIncome.com/session902.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

My guest today is Ari Emanuel. Ari runs one of the most influential portfolios in global sports, entertainment, and media. He oversees TKO, which includes the UFC and WWE, serves as the Executive Chairman of WME Group, and recently founded MARI, a new company focused on global events and live experiences. At the center of this conversation is Ari's anti-AI bet: as AI makes digital content cheaper and everyday work more automated, he believes the value will increasingly concentrate in live and physical experiences. He explains how he's building his portfolio around that belief, what defines a great live experience, and how he thinks about AI's impact on content and IP. Ari is best known as a dealmaker, and he shares the principles behind his success – relentless follow-up, over-communication, velocity, and an obsession with making things happen – and how those things become the operating system he uses today. If you're listening to this, I recommend watching the video of this interview. Ari's energy is constant and visceral, and gives a different dimension to this episode. Please enjoy my conversation with Ari Emanuel.  For the full show notes, transcript, and links to mentioned content, check out the episode page ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠⁠⁠.⁠⁠⁠⁠⁠⁠⁠⁠ ----- This episode is brought to you by⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Ramp⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. Ramp's mission is to help companies manage their spend in a way that reduces expenses and frees up time for teams to work on more valuable projects. Go to⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ramp.com/invest to sign up for free and get a $250 welcome bonus. – This episode is brought to you by⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ AlphaSense⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. AlphaSense has completely transformed the research process with cutting-edge AI technology and a vast collection of top-tier, reliable business content. Invest Like the Best listeners can get a free trial now at⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Alpha-Sense.com/Invest⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ and experience firsthand how AlphaSense and Tegus help you make smarter decisions faster. –- This episode is brought to you by⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Ridgeline⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. Ridgeline has built a complete, real-time, modern operating system for investment managers. It handles trading, portfolio management, compliance, customer reporting, and much more through an all-in-one real-time cloud platform. Head to⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ridgelineapps.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ to learn more about the platform. ----- Editing and post-production work for this episode was provided by The Podcast Consultant (⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://thepodcastconsultant.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠). Show Notes: (00:00:00) Welcome to Invest Like the Best (00:00:00) Welcome to Invest Like the Best (00:04:20) – Meet Ari Emanuel (00:05:32) – The UFC Story (00:10:03) – Mindset, Relentlessness, and Emotional Endurance (00:13:52) – AI's Impact on Content and Distribution (00:18:44) – Value, Taste, and the Future of Content (00:19:43) – The Anti-AI Bet: Live Events and Experiences (00:22:39) – Monetization, User Experience, and the Premium Economy (00:26:21) – Building and Scaling Live Event Businesses (00:27:16) – Boxing and the Business of Live Entertainment (00:28:45) – Lessons from Dana White and Dealing with Dyslexia (00:31:32) – Getting a Job at CAA and How to Be a Successful Agent (00:35:50) – Ari's Operating System (00:38:04) – Lessons from Egon Durban (00:39:36) – Betting on Himself and Elon (00:43:16) – Who Wants to be Normal?! (00:44:23) – The Art of Dealmaking (00:48:58) – Money, Family, and Learning from Mistakes (00:52:45) – The Future of Tech, Media and Content (00:57:32) – Concerns and Excitement about the Future (01:00:16) – Art (01:01:01) – The Kindest Thing

⚠️ Cloudflare Internet Outage; Adobe x Semrush Deal: Tech Dependency vs Business Website Strategy with Favour Obasi-Ike | Sign up for exclusive SEO insights.This is Marketing Club Clubhouse discussion, primarily focusing on the widespread impact of a recent Cloudflare outage that affected numerous popular platforms like ChatGPT, Spotify, Uber, and Zoom. Favour Obasi-ike uses this event to emphasize the importance of business continuity and operational redundancy, urging listeners to research and select robust platforms for their own enterprises to mitigate the risks of future outages. Furthermore, the discussion touches upon the rapidly changing tech industry landscape, including the significant Adobe acquisition of Semrush and the competitive moves of companies like Canva, prompting audience commentary on the potential implications of these corporate shifts on product quality and market strategy. Favour also suggests alternative hosting solutions like SiteGround and Hostinger as more resilient options for business websites.--------------------------------------------------------------------------------Next Steps for Digital Marketing + SEO Services:>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Need SEO Services? Book a Complimentary SEO Discovery Call with Favour Obasi-Ike⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Visit our Work and PLAY Entertainment website to learn about our digital marketing services.>> Visit our Official website for the best digital marketing, SEO, and AI strategies today!>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Read SEO Articles>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Need SEO Services? Book a Complimentary SEO Discovery Call with Favour Obasi-Ike⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to the We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠--------------------------------------------------------------------------------The Day the Internet Stumbled: 3 Surprising Lessons from a Single Tech OutageIntroduction: More Than Just a GlitchA single infrastructure failure on a Tuesday morning did more to reveal the precarious nature of our digital world than a dozen industry white papers. When the internet infrastructure company Cloudflare experienced a major outage, it was far more than a momentary glitch.Its scale was staggering. Suddenly, a diverse range of major companies—including Canva, ChatGPT, Spotify, Uber, and Zoom—were all experiencing issues simultaneously. The event wasn't just a technical problem; it was a revealing moment that offered a rare peek behind the curtain of the digital world. It exposed hidden vulnerabilities and surprising dynamics within the tech ecosystem we all depend on. This article distills the three most impactful lessons learned from that single event.1. The Internet Isn't a Cloud, It's a Jenga TowerThe Centralization SurpriseThe core lesson from the Cloudflare outage was the shocking revelation of just how centralized our decentralized-seeming internet truly is. The popular image of the internet is a resilient, distributed network, but the reality is that a small number of foundational companies form the base of a massive Jenga tower. When a key block like Cloudflare was jostled, users quickly discovered that dozens of different services were all pointing "towards one direction," revealing a hidden single point of failure. Seemingly stable pieces higher up—from your design software to your ride-share app—began to wobble.This one incident impacted a staggering list of applications, highlighting the sheer diversity of services reliant on a single piece of infrastructure: Canva, Archive of Our Own, Canvas, Character AI, ChatGPT, Claude AI, Dayforce, Google Store, Grinder, IKEA, Indeed, League of Legends, Letterboxed, OpenAI, Quizlet, Rover, Spotify, Square, Truth Social, Uber, and Zoom. For the average user, this means the digital services that feel distinct and independent are, in fact, far more fragile and codependent than they appear.2. While You Were Offline, Big Tech Made Some Bizarre MovesA Bizarre Acquisition Amidst the ChaosWhile the digital world was grappling with the outage, news broke that Adobe was acquiring SEO tool Semrush for $1.9 billion. This development, happening alongside the infrastructure chaos, sparked widespread confusion and skepticism. As many in the tech community noted, Semrush "has nothing to do with creative" software, which is Adobe's core domain.The concern was palpable, with one community member expressing a common fear:"I really hope this Semrush acquisition doesn't affect quality and support. Big corporation buyouts [rarely succeed]."The analysis behind this seemingly strange move points to the disruptive force of artificial intelligence. The theory is that as AI reshapes search and content creation, traditional SEO tools are finding it harder to maintain their dominance. This acquisition could be Adobe's strategic, if unconventional, response to that industry pressure. This trend of unexpected competition is visible elsewhere, with platforms like Canva making aggressive moves into video editing, putting them in direct competition with Adobe. The outage served as a backdrop to a tech landscape that is shifting in unpredictable ways.3. Your Business is More Vulnerable Than You Think (But Outages Can Make You Stronger)The Resilience ImperativeFor businesses and professionals, the outage was not an abstract problem. The impact was immediate: one professional reported their AI-powered Fathom note-taker for Zoom failed to load, even while the Zoom call itself was active—a perfect example of a hidden dependency crippling a critical workflow. The sudden inability to access essential tools forces a critical business question to the surface:"...if ChatGPT is down and that's what I use and now I can't use it for the first four hours of my day... How can I use 50% of my time to maximize 100% of my opportunity?"The core advice is to reframe these events not as mere problems to be weathered but as invaluable opportunities for strategic review. Business owners should use these moments to ask what platforms they truly rely on, research the stability of those systems, and begin building more resilient workflows.This is the "bow and arrow" principle applied to business strategy. An outage forces you to pull back, assess your tools, and re-aim. This forced pause, while painful, is precisely what allows you to launch forward with a more resilient, deliberate, and ultimately stronger operational foundation, turning a negative event into a catalyst for positive change.Conclusion: A New Lens for a Digital WorldThis single outage taught us more than just who owns the internet's plumbing. It revealed the hidden fragility of our digital infrastructure, highlighted the unpredictable strategies of tech giants under pressure, and underscored the personal and professional imperative for building resilience. It showed that the platforms we use every day are interconnected in ways we rarely see until something breaks.The next time your favorite app goes down, will you just see an inconvenience, or will you see a chance to re-evaluate the digital foundation your work and life are built on?See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This week Rewarded Video Ads rolled out to everyone, developers got better tools to reimport meshes, content sharing APIs were released to make our own versions of Roblox Moments, Today's Picks in the avatar marketplace is going festive, Studio Script Sync is in beta, game page videos got an upgrade and Roblox have opened up the ability to opt-in game passes for Robux purchases.Chapters:(00:00) Intro(01:13) Monetisation - Rewarded Video Ads(07:57) Studio - Reimport Beta(14:42) Moments - Content Sharing API(19:41) Marketplace - Evolving Today's Picks(22:58) Roblox Trivia(28:30) Studio - Script Sync Beta(34:52) Game Page - Video Previews(40:37) Monetisation - Robux and Gamepass Bundles(44:43) OutroSeason 3 Episode 8Sources:- Rewarded Video Ads— https://devforum.roblox.com/t/rewarded-video-ads-are-now-available-to-all-ads-eligible-creators/4063278- Studio Reimport (beta)— https://devforum.roblox.com/t/studio-beta-reimport-one-click-updates-for-imported-3d-content/4068650- Content Sharing APIs (beta)— https://devforum.roblox.com/t/beta-content-sharing-apis-use-upload-api-and-recommendations-api-to-drive-discovery-and-engagement/4065417- Marketplace Today's Picks— https://devforum.roblox.com/t/evolving-today%E2%80%99s-picks-in-marketplace/4063692— Submit nominations: https://survey.roblox.com/jfe/form/SV_8cZb94oj9OvQm9g- Studio Script Sync (beta)— https://devforum.roblox.com/t/studio-script-sync-now-in-beta/4065468- Video Previews— https://devforum.roblox.com/t/video-previews-for-your-games-page/4068103- “Buy Robux” Pass Bundles— https://devforum.roblox.com/t/opt-in-your-passes-for-the-buy-robux-page/4065622Hosts:- Adam (BanTech): https://lastlevel.co.uk/adam- Fedor (LoadingL0n3ly): https://x.com/LoadingL0n3ly----------------------------Watch or listen wherever you get your podcasts.Visit https://lastlevel.co.uk/podcast for more.Join the Discord: https://discord.lastlevel.co.ukBeyond The Blox is produced by Seb Jensen for Last Level Studios.

In this episode of Clover, I get to catch up with my longtime friend and powerhouse media executive, Tracy Kaplan, and her “hodgepodge” career that turned out to be a masterclass in building a bold, non-linear path in media, tech, and podcasts.Tracy walks us through her journey from WGBH and ABC News to CBS Interactive, SnappyTV, Twitter, TuneIn, Patreon, Tenderfoot TV, and now Courier Newsroom, all while launching her own company, Small But Mighty Media, and creating The 10 News, an award-winning news podcast for kids. Along the way, she shares how she spots the real inflection points in media (from mobile video to podcast subscriptions to now AI), builds durable partnerships with platforms like Apple and Spotify, and refuses to let imposter syndrome keep her from jumping into the next big thing.We also dig into the business side: subscription models, monetization beyond ads, what actually grows a podcast audience, and how to lead high-pressure teams through constant change without burning everyone out.In this episode, you'll learn:How to turn a “hodgepodge” career into a strategic advantage and deliberately collect the skills and experiences you're missing instead of chasing a straight line.How to spot the next wave in media and tech by staying curious, observing real people's behavior (hello, commuters watching video in Japan), and forcing yourself to experiment with new tools like AI before you feel “ready.”Practical ways to move into a new lane—before you're an expert, including how Tracy taps her network, asks smart questions, and leverages subject-matter experts to fill her own gaps.A clear breakdown of podcast monetization today—ads, Apple/Spotify subscription channels, Patreon-style membership, and even donations and fiscal sponsorship—and how to think about diversifying your revenue so you're not at the mercy of one market.How Tracy built and scaled The 10 News for kids, including the real origin story (NPR in the school pickup line + political ads on YouTube) and the tactics she used to secure high-caliber guests like Dr. Fauci.What makes a partnership last in a fickle industry, from being radically responsive and direct, to making every deal a “win-win” instead of a zero-sum transaction.Tracy's leadership philosophy in high-pressure environments—how she pushes her team to grow while still rolling up her sleeves, taking on grunt work when needed, and making sure no one is left to fail alone.Hard-won career advice for women in media and podcasting, including why allies inside and outside your company matter, how to recognize when it's time to leave a role you once loved, and why tearing other women down is a long-term losing strategy.Her big blue-sky vision for helping kids and families better understand the world—and why she dreams of a “domestic Peace Corps” style program that gets people outside their bubbles and into each other's communities.If you've ever worried that your career looks “messy” on paper, or felt behind on the latest shifts in media, this conversation will give you both a roadmap and a serious permission slip to build something beautifully non-traditional.

Monetization isn't a layer, it's the outcome of understanding player motivation. This episode covers segmentation, pricing, LTV curves, and early warning signs of monetization failure. A concise breakdown of how sustainable revenue systems are built.

Want to grow to 5-10k monthly downloads and monetize podcast without replying on social media, paid promotions or high profile guests? Click here.What if the real reason your podcast isn't growing has nothing to do with your content—and everything to do with the strategy you think you have?If you've been publishing episodes, staying consistent, and still not seeing traction, this episode breaks down exactly why your podcast growth strategy actually work may be missing the parts that move the needle. We walk you through why most hosts stay stuck, how to finally diagnose your blind spots, and the specific actions that lead to real momentum and monetization.Here's what you'll walk away with:Clarity on what a real podcast growth strategy actually work looks like—and why yours may not be one yet.A step-by-step understanding of how to assess your current position using listener data, retention metrics, and SEO.A clear roadmap for choosing the right actions based on your actual constraints: time, money, or both.Ready to finally build a podcast growth strategy actually work that accelerates downloads and revenue? Press play and transform the way you grow your show.More From Get More Listeners:Click here and grab your free copy of our best selling book Podcast Marketing + A mini podcast audit.Or visit: https://getmorelisteners.com/bookView client results & case studiesLooking for a new hosting platform with amazing analytics? Try Captivate for free hereEmail admin@getmorelisteners.com to get in contact with Taig & Anthony.This podcast is for entrepreneurs to learn proven podcasting audience growth, marketing & monetization tips & strategies including data-driven SEO, guesting, and social media strategy.You'll learn how to grow and monetize faster, get more listeners and engagement, increase downloads, attract more subscribers, clients or sponsors, and turn your show into a revenue-generating platform.If you listen to any of the following shows, we're sure you'll ours too! Podcasting Made Simple by Alex Sanfilippo, Grow The Show: How to Grow a Podcast Audience & Monetize by Kevin Chemidlin, School of Podcasting by Dave Jackson, Grow My Podcast Show by Deirdre Tshien, Podcast Marketing Trends Explained by Jeremy Enns & Justin Jackson, Organic Marketing Simplified by Juliana Barbati.

Struggling to grow your channel despite all the hard work? In this video, we dive into essential youtube tips and the mindset motivation needed to break free from stagnation. Discover content creation for beginners and how to get more views on youtube with a solid content strategy that promises more views less time.▶️ *[WORK WITH ME]* https://RobbJarrett.net▶️ *FREE* Personal Brand Starter Kit :: https://www.medialabb.net/brandkit*[SUBSCRIPTIONS I RECOMMEND]*ABOBE CREATIVE SOFTWARE - VIDIQ (AI Creation and SEO) - https://vidiq.com/robbjarrett Motion Array (Assets) - Envato (Assets) - OPENART (AI Creation Tools)BEACONS: https://beacons.ai/signup?c=robbjarrett*[PRODUCTS I RECOMMEND]*SM7B Microphone - https://amzn.to/47AuKREMV7+ Microphone - https://amzn.to/3V7LRmABLUE YETI Microphone - https://amzn.to/3V7LRmAOBSBOT Webcam - https://amzn.to/4mcWhMFDJI Action Cam - https://amzn.to/3V44gk7DJI OSMO Gimbal - https://amzn.to/3V44gk7NEEWER Lights - https://amzn.to/4pfvMJe

“This sponsorship would never have come without TikTok. This brand did not hear my podcast… they saw a short video on TikTok.”When I recorded this episode, I wanted to share something that genuinely surprised even me: after years of being skeptical about TikTok, a sponsor reached out purely because of our short-form video content. They never listened to the show, never watched the YouTube version—they saw a clip on TikTok and decided Discover Vietnam was a brand they wanted to work with.It also reinforced the value of understanding my audience deeply and being confident in pricing. What happened here wasn't luck; it was the result of intention, consistency, and a willingness to experiment.I hope this story helps you rethink your own distribution strategy and gives you practical inspiration to monetize your show.Key Talking PointsHow TikTok unexpectedly brought in a paid sponsor: Despite not being a TikTok user, one short clip led directly to a sponsorship deal.Why repurposing each episode into multiple formats increases value: Audio, video, clips, blog posts—each touchpoint builds your brand equity.How I used AI to understand my audience and set pricing: Combining data from Buzzsprout, Apple, Spotify, and ChatGPT clarified my target demographic.The full negotiation process from first message to deal signed: How I went from “this looks like spam” to landing a 4-episode partnership.Why posting everywhere matters—even if you don't personally like the platform: Sponsors care about visibility and reach, not whether you scroll TikTok.Chapters and Timestamps02:00 – Understanding My Audience with AI05:00 – Why Repurposing Content Matters07:00 – Growing on TikTok Without Even Trying09:00 – The Sponsorship Message & My Skepticism10:00 – Negotiation, Pricing, and Closing the DealSend us a textEmail me (niall@sevenmillionbikes.com) or contact me on Seven Million Bikes Podcasts Facebook or Instagram to book your free Podcast Audit!Thanks to James Mastroianni from The Wrong Side Of Hollywood for the endorsement! Need a stunning new logo for your brand? Or maybe a short animation?Whatever you need, you can find it on Fiverr.I've been using Fiverr for years for everything from ordering YouTube thumbnails, translation services, keyword research, writing SEO articles to Canva designs and more!

Free Vs Investment Trials: Why a $1 Trial Can Be More Powerful Than a Free Trial with Favour Obasi-Ike | Sign up for exclusive SEO insights.This Clubhouse audio session focused on marketing strategies, specifically comparing the efficacy of free trials versus investment trials for products and services. Favour discusses how an investment trial, even as low as one dollar, establishes a financial commitment from the customer, potentially leading to better conversion than a completely free offer, though both require nurturing efforts. The conversation also touches on upcoming holiday sales, various email marketing platformslike Flowdesk, and the importance of technical SEO and website development in business growth. Ultimately, Favour advises business owners to analyze and decide which trial method best suits their goals, emphasizing that the psychology of value is crucial for long-term customer engagement.--------------------------------------------------------------------------------Next Steps for Digital Marketing + SEO Services:>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Need SEO Services? Book a Complimentary SEO Discovery Call with Favour Obasi-Ike⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Visit our Work and PLAY Entertainment website to learn about our digital marketing services.>> Visit our Official website for the best digital marketing, SEO, and AI strategies today!>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Read SEO Articles>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Need SEO Services? Book a Complimentary SEO Discovery Call with Favour Obasi-Ike⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to the We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠--------------------------------------------------------------------------------Introduction: The "Free Trial" FallacyOffering a "free trial" is a universal business strategy, especially during peak seasons like Black Friday or the holidays. It's the go-to method for attracting customers by lowering the barrier to entry. But have you ever considered that "free" might not be the most effective path to gaining truly committed customers?This article explores a few surprising truths about customer psychology and commitment by comparing the standard free trial with a powerful alternative: the "investment trial." We'll examine why asking for a small, initial investment can fundamentally change the customer relationship and lead to better results.The Surprising Takeaways from Free vs. Investment Trials1. The Power of a Single Dollar: Shifting from a "User" to an "Investor" MindsetThe core difference between a "free trial" and an "investment trial" is the financial commitment. A free trial has none, while an investment trial requires a small payment, even if it's just $1. This seemingly minor detail triggers a significant psychological shift.When a customer pays—even a nominal amount—their mindset changes. They are no longer a passive user getting something for free; they have become an active investor in a potential solution. This act pre-qualifies them and changes their relationship with the product from the very beginning. Because they have invested, they are more likely to perceive the engagement as a "better experience," reinforcing the value of their decision and anticipating an even greater return on a larger future investment....if you now say, okay, it's $99 or it's $1,000 or it's whatever amount of dollars, the person doesn't feel like they have to think twice about started because they've already financially committed to something that was an investment that they were interested in. That's the difference.This initial commitment dramatically shortens the time it takes to convert a trial user into a full-paying customer. The journey from a $1 investment to a $1,000 purchase is psychologically shorter than the journey from "free" to any paid plan. While a free trial may require 14 to 30 days of nurturing to achieve conversion, an investment trial can convert in as little as 10 minutes or one hour because the primary psychological barrier has already been crossed.2. The Real Cost of "Free" Isn't Zero—It's TimeNothing is truly free. In a free trial, the user isn't paying with money, but with an equally valuable currency: their time and attention.When someone engages with a free product, they are spending time processing information and making a decision. The business's goal is to make that time investment feel so valuable that it leads to a financial one. Think of the common B2B strategy of offering a free 30-45 minute consultation call. The prospect invests their time, and in exchange, the business must deliver enough tangible value in that short window to justify a larger investment. The "free" call becomes a sale because the value demonstrated makes the time spent feel worthwhile. The same principle applies to tasting a free food sample—if it delivers immediate value, it leads to a purchase.So if it's a free trial, yes, get it for free. Sign up for free... it's not really free because they're spending time. That's the exchange.The implication for businesses is clear: the product or information offered in a free trial must deliver immediate, tangible value. You must make the user's time investment feel so worthwhile that they are compelled to make a financial one.3. The $2,000 Anomaly: Why High-Ticket Sales Can Be Easier Than Low-Ticket OnesOne of the most surprising claims is that "it's harder for me to sell a $20 product than a $2,000 product." This paradox defies conventional business logic, but the reasoning behind it is sound.Customers often perceive small, recurring payments as nuisances or minor expenses they'd rather avoid. In contrast, they view large, one-time investments as significant projects with a high potential return. A high-ticket investment is tied to a bigger, more valuable outcome—such as achieving AI SEO, building websites, gaining domain authority, or becoming dominant in your area of expertise—that they can justify more easily as a strategic move.This connects directly back to the "investment trial" concept. A person willing to invest just $1 is already thinking about potential returns, which is the exact mindset needed to make a larger, high-value purchase. They have already crossed the mental barrier from being a passive consumer to an active investor.This should encourage you to reconsider your pricing and offer structure. Instead of focusing only on low-cost entry points, consider how to frame your offerings as high-value investments that solve significant problems for your ideal customers.Conclusion: Your Next MoveThe psychology behind a trial offer is often more critical than the price tag. The ultimate goal isn't just to get sign-ups; it's to cultivate an investor's mindset from the very first interaction. By asking for a small commitment, you attract a more serious audience and prime them for a long-term, high-value relationship.As you plan your next offer, ask yourself this: How can you shift the focus from a simple "free sample" to a meaningful "initial investment" to attract your most committed future customers?See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

5 Marketing Takeaway Secrets for Zip Code Marketing 2.0 with Favour Obasi-Ike | Sign up for exclusive SEO insights.Favour discusses Zip Code Marketing 2.0, emphasizing its importance for local businesses. Favour explains that this marketing strategy involves geo-targeting audiences based on their zip codes and interests to achieve local market success through tailored content and advertising.Key platforms for this type of marketing include Amazon, Google, YouTube, and TikTok, with a forward-looking mention of using Connected TV for targeted ads as part of the "2.0" evolution. Favour also stresses the necessity of thorough research before launching ad campaigns and highlights the value of SEO and content strategy in driving commercial growth and connecting with potential customers.The internet is a constant flood of marketing advice. We're told to blog more, post more, and spend more on ads. It's overwhelming, and most of it feels like noise. But every so often, you stumble upon a single conversation that cuts through it all.That's what happened to me during a one-hour Clubhouse talk on "Zip Code Marketing 2.0." Favour shared a series of potent, surprising, and immediately actionable insights that challenge the 'more is more' gospel of content marketing and the 'gamble' of paid ads, offering a refreshingly precise alternative. The talk covered both foundational tactics for local businesses and a stunning look into the future of hyper-local advertising. Here are the five secrets I learned.--------------------------------------------------------------------------------Next Steps for Digital Marketing + SEO Services:>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Need SEO Services? Book a Complimentary SEO Discovery Call with Favour Obasi-Ike⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Visit our Work and PLAY Entertainment website to learn about our digital marketing services.>> Visit our Official website for the best digital marketing, SEO, and AI strategies today!>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Read SEO Articles>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Need SEO Services? Book a Complimentary SEO Discovery Call with Favour Obasi-Ike⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to the We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠--------------------------------------------------------------------------------Takeaway #1: Hyper-Niche SEO Can Deliver Results in Under 24 HoursWe're often told that SEO is a long game, requiring months of consistent effort. This case study proves that with the right strategy, it can be shockingly fast.Favour shared the story of a client selling a "prayer box for busy moms". By researching the competition, they discovered the niche had been neglected for years. After making a few strategic tweaks to the website, the client started getting sales directly from their Google link in less than 24 hours.The real insight wasn't just finding a low-competition keyword; it was understanding the customer's specific behavior. The sales came in at 6 a.m. and 2 a.m.—times when busy moms could find a quiet moment before their day began. This hyper-specific understanding of when and why a customer searches is more powerful than a hundred generic blog posts. It's the direct result of putting research before action.SEO is not just blog, blog, blog, blog. Like there there has to be some reasoning behind it.The lesson: your fastest path to profit might not be broad appeal, but a laser-focused solution for a neglected niche whose buying habits you can pinpoint to the hour.Takeaway #2: The Golden Rule of Ad Spend Is About Time, Not MoneyFor many businesses, running paid ads feels like gambling. You put money in and hope for the best. The speaker offered a simple, powerful principle to completely reframe this approach.Do not spend a dollar on ads if you've not spent a second on research.The logic is undeniable: running ads to a market that already needs and is searching for your product is infinitely more effective than trying to create demand from scratch. True success in advertising doesn't start with a campaign; it starts with research and development (R&D) to find the perfect market fit. Stop treating your ad budget like a slot machine and start treating it as the final step in a rigorous R&D process.Takeaway #3: Every Online Sale Is a Treasure Map (And X Marks the Zip Code)This point was so simple it was brilliant. Every single time you make an online sale—whether through Shopify, Squarespace, or Stripe—you collect a crucial piece of data: the customer's zip code.This isn't just logistical information for shipping. It's a treasure map. That zip code is a clear, unambiguous signal telling you exactly where your audience lives. The speaker used a perfect analogy: you should be selling jackets to people in cold zip codes and t-shirts to those who don't need jackets. It sounds obvious, but how many businesses ignore this data and market their "jackets" to everyone, everywhere? This means your most valuable marketing asset isn't a new ad campaign; it's a spreadsheet of your top 10 customer zip codes and a plan to dominate them.Takeaway #4: Paid Ads Aren't the Enemy of SEO—They're "Accelerated SEO"Once you've used your sales data to identify your "treasure map" of high-value zip codes, the next step isn't just organic—it's what the speaker calls "Accelerated SEO."The age-old debate of "Paid vs. Organic" is a false choice. The speaker reframed paid advertising not as a competitor to SEO, but as a faster way to own the keywords that matter in the places that matter. To prove the point, they shared an experiment: a simple $5/day Facebook ad campaign. By targeting only the specific zip codes with proven search interest, the results were incredible. The cost-per-click (CPC), which started around 30 cents, steadily dropped to 14 cents, and in some cases, as low as 9 cents.This dramatic cost reduction happens because by targeting only zip codes with proven, active search interest, the ad's relevance score skyrockets. Platforms like Facebook reward this high relevance with significantly lower costs, eliminating wasted spend on uninterested audiences.Takeaway #5: Zip Code Marketing 2.0 Is Taking Over Local TV and BillboardsThis was the most forward-looking secret of the entire talk. The "2.0" in the title isn't just about optimizing search and social—it's about applying zip code precision to channels once reserved for national brands: Connected TV and digital billboards.Favour explained that it's now possible to run ads on platforms like Peacock, Netflix, and various sports channels targeted only to viewers in specific zip codes. Imagine a local business running a TV commercial that's only seen by households in their most profitable neighborhoods. Or, consider the strategy of running ads on digital billboards within the zip code of a major conference, reaching every attendee during their downtime without having to be there physically. This is the future of local marketing—using data to show up on the biggest screens, but only for the exact audience that matters.Conclusion: From Local Champion to Global ContenderThe core theme was that effective marketing isn't about shouting the loudest; it's about deep research and showing up precisely where and when your audience needs you. Whether it's analyzing the 2 a.m. shopping habits of a busy mom or targeting a TV ad to a single zip code, the data to win is already at your fingertips.As Favour powerfully stated, "You can't be a global champion if you're not a local champion." Success starts by dominating your specific market first. Before you try to conquer the world, you have to win your neighborhood.It leaves one final, crucial question for all of us: What hidden data is your business already collecting that could unlock your next breakthrough?See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Stop making million-dollar decisions alone. Hampton gives you a personal board of eight vetted founders in your city who meet monthly to tackle your hardest problems. Find your group: joinhampton.comAdam White didn't set out to build a media company – he just wanted a job in sports. So at 19, he started posting informational interviews on a Wix site. Today, he runs a $20M brand with NFL partnerships and no background in media. Because in the end, it wasn't about who he knew – it was about who knew him, and how he got in the right rooms by outplaying legacy media at their own game.Here's what we talk about:Building Front Office Sports out of his dorm roomWhy brand aura matters more than ever and how to create it from scratchThe tweet that led to a $750K investmentWhy he gave up 51% of the business early – and doesn't regret itThe role of soft touchpoints in landing major dealsGrowing to 800K newsletter subs without chasing SEOHow an official NFL content partnership changed everythingDiversifying revenue from newsletters, social, events, and brand partnershipsThe personal side: paying off student debt, buying his mom a car, and defining success as freedomCool Links:Hampton https://www.joinhampton.com/Lower Street https://www.lowerstreet.co/Front Office Sports https://frontofficesports.com/ Adam White https://www.linkedin.com/in/adam-white-85ab4389/Sponsors:Protect your upside and get your time back at cressetcapital.com/moneywiseAchieve your dream body with dailybodycoach.com/moneywiseJoin 700+ founders hiring A-players in Latin America at hirewithnear.com/moneywiseChapters:(0:42) Building Front Office Sports: Growth & Early Days(1:40) Revenue Milestones(3:40) Building Brand Aura & Early Partnerships(10:34) Attracting Investors & Business Model Shift(13:24) Audience Growth During COVID(16:04) Monetization & Revenue Diversification(17:44) Philosophy on Investors(19:08) New Investors, Professionalization, & Validation(22:07) NFL Partnership (25:44) Networking Secrets(28:31) Personal Growth as a CEO(30:45) Personal Financial Journey & Mindset(33:40) Motivation, Competition, & Enjoying the JourneyThis podcast is a ridiculous concept: high-net-worth people reveal their personal finances. Inspired by real conversations happening in the Hampton community.Your Host: Harry MortonFounder of Lower Street, a podcast production company helping brands launch and grow top-tier podcasts.Co-parents a cow named Eliza.

How do successful podcasters monetize before recording episode one? Scott Carson generated $4000 monthly podcast revenue from four podcast sponsors before launching The Note Closer Show by building audience through 150 consecutive Facebook Lives, proving market demand first.In this episode of the Podcasting Secrets, host Nathan Gwilliam explores Scott's podcast monetization strategy that reversed the traditional timeline, which entailed building an audience first, then podcast sponsorship commitments. Discover podcast marketing tactics showing guest episodes dropped engagement 50 percent compared to solo teaching episodes, forcing strategic format changes maximizing podcast growth. Learn how Scott launched six city-specific podcasts simultaneously. Explore AI podcast automation uploading 1000 episodes training clone answering questions 95 percent accurately, and email repurposing strategies boosting podcast downloads an additional 10 percent targeting non-openers. After 1000 episodes dominating niche podcasting over eight years, Scott reveals podcast consistency systems and podcast income strategies that replaced travel speaking with podcasting from home reaching larger audiences.Get actionable podcast monetization secrets, podcast sponsorship tactics, and podcast revenue generation methods proving monetization solutions that beats waiting years hoping sponsors eventually notice your show. Share this with podcasters struggling to monetize; Subscribe and Follow Podcasting Secrets on Apple, Spotify and YouTube for weekly strategies from creators who've cracked the code. Podcasting Secrets:Website: https://podcastingsecrets.com/YouTube: https://www.youtube.com/@podcasting-secretsInstagram: https://www.instagram.com/podcastingsecrets/LinkedIn: https://www.linkedin.com/company/poduppodcasting/Apple: https://podcasts.apple.com/us/podcast/podcasting-secrets/id1726056241Spotify: https://open.spotify.com/show/0edA45tyPxFRfiUmDxYSUjNathan Gwilliam:LinkedIn: https://www.linkedin.com/in/nathangwilliam/Scott Carson, CEO, We Close Notes: Website: https://weclosenotes.com/LinkedIn: https://www.linkedin.com/in/1scottcarson/ Instagram: https://www.instagram.com/1scottcarson/ Facebook: https://www.facebook.com/scott.carson.18049/Twitter/X: https://x.com/1scottcarsonPodcast Note-Closers-Show-Podcast: Website: https://weclosenotes.com/note-closers-show-podcast/Instagram: https://www.instagram.com/noteclosers/YouTube: https://www.youtube.com/@WeCloseNotes

Hey everyone, it's Dave Jackson from the School of Podcasting! In today's episode, I sit down with Heidi Kay Begay from Red House Productions (website: redhouseproductions.net) to discuss how you don't need a massive audience to start monetizing your podcast. She reveals practical and inspiring strategies to pitch your value and land meaningful brand relationships, even when your show is still growing.Key Points & TakeawaysYou Don't Need Huge Download Numbers: Heidi Kay Begay shares how she started pitching to sponsors around episode 30 of her niche show, Flute360, and landed deals despite having a small audience.Mindset Shift: Treating your podcast like a business is crucial. I loved Heidi's “corn and wheat” metaphor—don't expect business results if you're just planting hobby seeds!Pitching Sponsors: Heidi describes reaching out directly to music-branded companies—flute makers, apparel, gadgets—and focusing on how to create a win/win relationship from day one. She didn't let her lack of experience or nerves stop her!Focus on Value Over Numbers: Rather than falling for CPM (cost per mille) models, Heidi looked at what brands spend for visibility in her industry—conference booths, event program ads, etc.—and built sponsorship packages (bronze, silver, gold) that reflected that value.Partnership, Not Just Ad Reads: Heidi emphasizes listening to a sponsor's specific goals and showing genuine interest in their needs, often including interview opportunities and co-promotions to make the partnership more meaningful.Negotiation is Key: Most deals aren't signed after one email. Expect lots of back and forth, and be ready to listen and adjust your offer. Don't feel you need everything perfect before you start the conversation.Pricing Sponsorships: Heidi recommends considering not only downloads but also your total digital presence—social media, mailing list, engagement rates, speaking appearances, etc. Sponsors look at much more than just podcast stats.Campaign Tracking & Follow-Up: Not all sponsors require detailed post-campaign stats. Some are satisfied knowing their brand was featured; others want custom URLs to track results. Being organized and professional goes a long way.Dealing with Rejection: Both Heidi and I agree—a “no” today could be a “yes” later. Don't burn bridges, rejection is often just “not now.”AI Music Tools: I shared my experience using Suno (suno.ai), an AI music creation platform, to generate podcast outro music. If you use paid tiers, you own the commercial rights (worth checking out, especially if you need affordable, legal music for your show).Check out Heidi's Course on Monetization.Websites Mentionedredhouseproductions.net – Heidi's podcast production/consulting hub.schoolofpodcasting.com – My site for podcast coaching, resources, and community.suno.ai – AI music creation platform.horseradionetwork.com – Referenced for creative sponsorship strategies.

Meet our SEO guest experts, Chris Rodgers and Jesse Farley of CSP Agency, discussing the history and future of Search Engine Optimization (SEO).Chris explains that he founded the company in 2012 as SEO Pros, focusing on providing better value to clients and eventually pivoting to a business-centric SEO approach after meeting Jesse. Jesse shares his extensive background in the industry, including co-founding an SEO company in 2000 and his focus on integrating SEO with strategic business goals as an in-house team would. Our conversation also explores the impact of Artificial Intelligence (AI) on SEO, concluding that older, purely keyword-driven technical SEO is "dead," but a "human-first", audience-aligned approach is more crucial than ever for success with large language models (LLMs). Finally, our guests stress the importance of simplifying SEO concepts for clients and providing measurable business value with CSP Agency (LinkedIn).Glossary of Key Terms in this episodeAI (Artificial Intelligence)Technology that enables computers to perform tasks that typically require human intelligence. In the context of the podcast, it refers to systems like ChatGPT that provide conversational answers and are changing how users access information.Answer EngineA system designed to give a direct answer to a question (e.g., "2+2 equals 4") rather than a list of websites. This is contrasted with traditional search engines that provide links for the user to sift through.BacklinkingThe practice of getting other websites to link to your own. The podcast explains that its strategy has evolved from being keyword-focused to being brand-mention-focused.Brand MentionsInstances where a brand name (e.g., "JBL") is mentioned online. This is now seen as a crucial signal of authority and relevance, especially when paired with a sentiment score.Business-First ApproachAn SEO strategy that prioritizes delivering true business value, such as revenue and strategic goals, over simply increasing rankings and traffic.Canonical TagsA type of HTML tag mentioned as part of the technical SEO jargon that can confuse clients who "don't understand what canonical tags mean."Core Web VitalsA set of specific technical performance metrics that Google uses to measure user experience. Jesse dismisses them as largely unimportant except as a minor tie-breaker.CSP AgencyThe company featured in the podcast, co-led by Chris and Jesse, which focuses on a "business-first" and "human-first" approach to SEO.Human-First ApproachAn SEO philosophy focused on understanding and answering the direct, conversational questions of a human audience, rather than targeting the synthesized keywords that search engines use.In-house TeamA company's internal marketing department. Jesse contrasts their strategic role with the typical executional role of an external agency.KISSAn acronym for "Keep It Simple, Stupid." It is the guiding principle for CSP Agency's client education philosophy, emphasizing clarity and the avoidance of jargon.LLMs (Large Language Models)The underlying technology for AI systems like ChatGPT. The podcast stresses that modern SEO must be aligned with how LLMs process information and understand human queries.Meat (or MEAT)Jesse's expansion of Google's E-A-T framework, adding M for Multimedia and E for Engagement to encourage diverse content formats and interactive experiences.SEO (Search Engine Optimization)The practice of optimizing a website and its online presence to rank higher in search engine results. The podcast details its evolution from a technical, keyword-based practice to a strategic, human-centric marketing channel.SEO ProsThe original name of Chris's company when he founded it in 2012.Website MigrationsThe process of moving a website to a new domain, platform, or server. Jesse notes that his agency has saved many clients from "dire straits" during these complex technical processes.XML Feeds / XML IndexTechnical methods for syndicating and indexing content, mentioned as part of the complex back-end of how websites are structured for search engines to crawl.--------------------------------------------------------------------------------Next Steps for Digital Marketing + SEO Services:>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Need SEO Services? Book a Complimentary SEO Discovery Call with Favour Obasi-Ike⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Visit our Work and PLAY Entertainment website to learn about our digital marketing services.>> Visit our Official website for the best digital marketing, SEO, and AI strategies today!>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Read SEO Articles>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Need SEO Services? Book a Complimentary SEO Discovery Call with Favour Obasi-Ike⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to the We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠--------------------------------------------------------------------------------See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This week, we went live to discuss the fallout from Stream's DeFi blowup and its impact on Morpho. We then took a deep dive into the current state of HyperEVM and the unique opportunity that Hyperliquid has right now. Thanks for tuning in! As always, remember this podcast is for informational purposes only, and any views expressed by anyone on the show are solely their opinions, not financial advice. -- Follow Charlie: https://x.com/0xBroze Follow Blockworks Research: https://x.com/blockworksres Follow Danny: https://x.com/defi_kay_ Follow Boccaccio: https://x.com/salveboccaccio -- Katana directs chain revenue back to DeFi users for consistently higher yields. It starts with VaultBridge, which turns bridged assets into yield streams that back a perpetually funded real yield, boosting rewards for DeFi users. Katana is pioneering Productive TVL, assets actually being used in DeFi and reinforces this with Chain-owned Liquidity, permanent liquidity the chain controls. Stop sleeping on your bags: https://app.katana.network/?utm_source=BW-Pod -- A yearly Blockworks Research subscription is $4,500, but now you can get our latest MetaDAO research report absolutely free. Read up on the latest funding models and what it all could mean for the future of ICOs: https://link.blockworks.co/metadaoreport -- Subscribe on YouTube: https://bit.ly/3foDS38 Subscribe on Apple: https://apple.co/3SNhUEt Subscribe on Spotify: https://spoti.fi/3NlP1hA Get top market insights and the latest in crypto news. Subscribe to Blockworks Daily Newsletter: ⁠https://blockworks.co/newsletter/⁠ -- Timestamps: (0:00) Introduction (1:59) Morpho & Curators (4:57) DeFi Lending Models (20:00) Katana Ad (20:23) The State of HyperEVM (42:30) Unit's Monetization (47:25) Hyperliquid's Unique Opportunity (54:41) HIP-5 (1:03:08) Hyperliquid Assistance Fund (1:07:38) Katana Ad (1:08:36) The MegaETH ICO Drama -- Check out Blockworks Research today! Research, data, governance, tokenomics, and models – now, all in one place Blockworks Research: https://www.blockworksresearch.com/ Free Daily Newsletter: https://blockworks.co/newsletter -- Disclaimer: Nothing said on 0xResearch is a recommendation to buy or sell securities or tokens. This podcast is for informational purposes only, and any views expressed by anyone on the show are solely our opinions, not financial advice. Boccaccio, Danny, and our guests may hold positions in the companies, funds, or projects discussed.

Send Bidemi a Text Message!In this episode, host Bidemi Ologunde connects Amazon's recent layoffs and AI/automation push to everyday life—how task automation is reshaping hiring, local economies, and the culture of work. He also unpacks the rise of loneliness in a more screen-mediated world and the booming business that monetizes it—from creator DMs and OnlyFans to AI companion apps—then shares practical steps on how to future-proof your skills, efficient budgeting on “comfort spending,” and rebuilding real connection at work and at home.Support the show

A lively MacVoices Live! panel debates GM's CarPlay removal—using a shaky Steve Jobs analogy—arguing the real motive is subscriptions and data. Chuck Joiner, Marty Jencius, Web Bixby, Jim Rea, Brian Flanigan-Arthurs, Eric Bolden, and David Ginsburg contrast Toyota's deeper CarPlay/Maps EV integration and note renter demand, plus which brands still lack it. Also covered: Google Pixel 911 call problems, an Atlas browser clipboard flaw, and Neato ending cloud support early for robot vacuums amid Roomba's struggles.  MacVoices is supported by SurfShark. Go to https://surfshark.com/macvoices or use code “macvoices" at checkout to get 4 extra months of Surfshark VPN! Show Notes: Chapters: [0:08] Intro and sponsor mention [1:16] GM drops CarPlay; Jobs analogy picked apart [4:45] Monetization motives: subscriptions and data [7:14] Will others follow? Toyota expands CarPlay/Maps [8:54] Rental car demand for CarPlay [11:14] Who doesn't support CarPlay: quick list [12:24] Panelist joins; brief iPad training aside [15:01] Google Pixel 911 calling issues [16:38] Atlas browser clipboard vulnerability [19:18] Neato ends cloud support early [23:21] Roomba financial troubles; alternatives [24:25] Real-world robot vacuum experiences [27:38] Wrap and credits Links:   GM removing CarPlay from more cars, bizarrely citing Steve Jobs as inspiration https://9to5mac.com/2025/10/22/gm-removing-carplay-from-more-cars-bizarrely-citing-steve-jobs-as-inspiration/ Google Pixels Are Still Having Problems Calling 911 https://lifehacker.com/tech/google-pixels-are-still-getting-911-bugs ChatGPT's AI Browser Has a Nasty Security Vulnerability https://lifehacker.com/tech/chatgpt-atlas-clipboard-injection-vulnerability Neato cloud shutdown sees robocleaners robbed of their smarts https://9to5mac.com/2025/10/27/neato-cloud-shutdown-is-the-latest-example-of-a-failed-company-bricking-smart-products/ OpenAI just bought the team behind Apple Shortcuts https://9to5mac.com/2025/10/23/openai-just-bought-the-team-behind-apple-shortcuts/ iCloud data helps crack NBA and mob poker scheme https://appleinsider.com/articles/25/10/24/how-icloud-backups-helped-expose-a-mob-and-nba-linked-poker-cheating-scandal PSA: Here's why a cosmic orange iPhone 17 Pro can turn rose gold https://9to5mac.com/2025/10/21/viral-rose-gold-iphone-17-pro-discoloration/   Guests: Web Bixby has been in the insurance business for 40 years and has been an Apple user for longer than that.You can catch up with him on Facebook, Twitter, and LinkedIn, but prefers Bluesky. Eric Bolden is into macOS, plants, sci-fi, food, and is a rural internet supporter. You can connect with him on Twitter, by email at embolden@mac.com, on Mastodon at @eabolden@techhub.social, on his blog, Trending At Work, and as co-host on The Vision ProFiles podcast. Brian Flanigan-Arthurs is an educator with a passion for providing results-driven, innovative learning strategies for all students, but particularly those who are at-risk. He is also a tech enthusiast who has a particular affinity for Apple since he first used the Apple IIGS as a student. You can contact Brian on twitter as @brian8944. He also recently opened a Mastodon account at @brian8944@mastodon.cloud. Jeff Gamet is a technology blogger, podcaster, author, and public speaker. Previously, he was The Mac Observer's Managing Editor, and the TextExpander Evangelist for Smile. He has presented at Macworld Expo, RSA Conference, several WordCamp events, along with many other conferences. You can find him on several podcasts such as The Mac Show, The Big Show, MacVoices, Mac OS Ken, This Week in iOS, and more. Jeff is easy to find on social media as @jgamet on Twitter and Instagram, jeffgamet on LinkedIn., @jgamet@mastodon.social on Mastodon, and on his YouTube Channel at YouTube.com/jgamet. David Ginsburg is the host of the weekly podcast In Touch With iOS where he discusses all things iOS, iPhone, iPad, Apple TV, Apple Watch, and related technologies. He is an IT professional supporting Mac, iOS and Windows users. Visit his YouTube channel at https://youtube.com/daveg65 and find and follow him on Twitter @daveg65 and on Mastodon at @daveg65@mastodon.cloud. Dr. Marty Jencius has been an Associate Professor of Counseling at Kent State University since 2000. He has over 120 publications in books, chapters, journal articles, and others, along with 200 podcasts related to counseling, counselor education, and faculty life. His technology interest led him to develop the counseling profession ‘firsts,' including listservs, a web-based peer-reviewed journal, The Journal of Technology in Counseling, teaching and conferencing in virtual worlds as the founder of Counselor Education in Second Life, and podcast founder/producer of CounselorAudioSource.net and ThePodTalk.net. Currently, he produces a podcast about counseling and life questions, the Circular Firing Squad, and digital video interviews with legacies capturing the history of the counseling field. This is also co-host of The Vision ProFiles podcast. Generally, Marty is chasing the newest tech trends, which explains his interest in A.I. for teaching, research, and productivity. Marty is an active presenter and past president of the NorthEast Ohio Apple Corp (NEOAC). Jim Rea built his own computer from scratch in 1975, started programming in 1977, and has been an independent Mac developer continuously since 1984. He is the founder of ProVUE Development, and the author of Panorama X, ProVUE's ultra fast RAM based database software for the macOS platform. He's been a speaker at MacTech, MacWorld Expo and other industry conferences. Follow Jim at provue.com and via @provuejim@techhub.social on Mastodon. Guy Serle, best known for being one of the co-hosts of the MyMac Podcast, sincerely apologizes for anything he has done or caused to have happened while in possession of dangerous podcasting equipment. He should know better but being a blonde from Florida means he's probably incapable of understanding the damage he has wrought. Guy is also the author of the novel, The Maltese Cube. You can follow his exploits on Twitter, catch him on Mac to the Future on Facebook, at @Macparrot@mastodon.social, and find everything at VertShark.com. Support: Become a MacVoices Patron on Patreon      http://patreon.com/macvoices      Enjoy this episode? Make a one-time donation with PayPal Connect: Web:      http://macvoices.com Twitter: http://www.twitter.com/chuckjoiner      http://www.twitter.com/macvoices Mastodon:      https://mastodon.cloud/@chuckjoiner Facebook:      http://www.facebook.com/chuck.joiner MacVoices Page on Facebook:      http://www.facebook.com/macvoices/ MacVoices Group on Facebook:      http://www.facebook.com/groups/macvoice LinkedIn:      https://www.linkedin.com/in/chuckjoiner/ Instagram:      https://www.instagram.com/chuckjoiner/ Subscribe:      Audio in iTunes      Video in iTunes      Subscribe manually via iTunes or any podcatcher: Audio: http://www.macvoices.com/rss/macvoicesrss      Video: http://www.macvoices.com/rss/macvoicesvideorss

A lively MacVoices Live! panel debates GM's CarPlay removal—using a shaky Steve Jobs analogy—arguing the real motive is subscriptions and data. Chuck Joiner, Marty Jencius, Web Bixby, Jim Rea, Brian Flanigan-Arthurs, Eric Bolden, and David Ginsburg contrast Toyota's deeper CarPlay/Maps EV integration and note renter demand, plus which brands still lack it. Also covered: Google Pixel 911 call problems, an Atlas browser clipboard flaw, and Neato ending cloud support early for robot vacuums amid Roomba's struggles.  MacVoices is supported by SurfShark. Go to https://surfshark.com/macvoices or use code "macvoices" at checkout to get 4 extra months of Surfshark VPN! Show Notes: Chapters: [0:08] Intro and sponsor mention [1:16] GM drops CarPlay; Jobs analogy picked apart [4:45] Monetization motives: subscriptions and data [7:14] Will others follow? Toyota expands CarPlay/Maps [8:54] Rental car demand for CarPlay [11:14] Who doesn't support CarPlay: quick list [12:24] Panelist joins; brief iPad training aside [15:01] Google Pixel 911 calling issues [16:38] Atlas browser clipboard vulnerability [19:18] Neato ends cloud support early [23:21] Roomba financial troubles; alternatives [24:25] Real-world robot vacuum experiences [27:38] Wrap and credits Links:   GM removing CarPlay from more cars, bizarrely citing Steve Jobs as inspiration https://9to5mac.com/2025/10/22/gm-removing-carplay-from-more-cars-bizarrely-citing-steve-jobs-as-inspiration/ Google Pixels Are Still Having Problems Calling 911 https://lifehacker.com/tech/google-pixels-are-still-getting-911-bugs ChatGPT's AI Browser Has a Nasty Security Vulnerability https://lifehacker.com/tech/chatgpt-atlas-clipboard-injection-vulnerability Neato cloud shutdown sees robocleaners robbed of their smarts https://9to5mac.com/2025/10/27/neato-cloud-shutdown-is-the-latest-example-of-a-failed-company-bricking-smart-products/ OpenAI just bought the team behind Apple Shortcuts https://9to5mac.com/2025/10/23/openai-just-bought-the-team-behind-apple-shortcuts/ iCloud data helps crack NBA and mob poker scheme https://appleinsider.com/articles/25/10/24/how-icloud-backups-helped-expose-a-mob-and-nba-linked-poker-cheating-scandal PSA: Here's why a cosmic orange iPhone 17 Pro can turn rose gold https://9to5mac.com/2025/10/21/viral-rose-gold-iphone-17-pro-discoloration/   Guests: Web Bixby has been in the insurance business for 40 years and has been an Apple user for longer than that.You can catch up with him on Facebook, Twitter, and LinkedIn, but prefers Bluesky. Eric Bolden is into macOS, plants, sci-fi, food, and is a rural internet supporter. You can connect with him on Twitter, by email at embolden@mac.com, on Mastodon at @eabolden@techhub.social, on his blog, Trending At Work, and as co-host on The Vision ProFiles podcast. Brian Flanigan-Arthurs is an educator with a passion for providing results-driven, innovative learning strategies for all students, but particularly those who are at-risk. He is also a tech enthusiast who has a particular affinity for Apple since he first used the Apple IIGS as a student. You can contact Brian on twitter as @brian8944. He also recently opened a Mastodon account at @brian8944@mastodon.cloud. Jeff Gamet is a technology blogger, podcaster, author, and public speaker. Previously, he was The Mac Observer's Managing Editor, and the TextExpander Evangelist for Smile. He has presented at Macworld Expo, RSA Conference, several WordCamp events, along with many other conferences. You can find him on several podcasts such as The Mac Show, The Big Show, MacVoices, Mac OS Ken, This Week in iOS, and more. Jeff is easy to find on social media as @jgamet on Twitter and Instagram, jeffgamet on LinkedIn., @jgamet@mastodon.social on Mastodon, and on his YouTube Channel at YouTube.com/jgamet. David Ginsburg is the host of the weekly podcast In Touch With iOS where he discusses all things iOS, iPhone, iPad, Apple TV, Apple Watch, and related technologies. He is an IT professional supporting Mac, iOS and Windows users. Visit his YouTube channel at https://youtube.com/daveg65 and find and follow him on Twitter @daveg65 and on Mastodon at @daveg65@mastodon.cloud. Dr. Marty Jencius has been an Associate Professor of Counseling at Kent State University since 2000. He has over 120 publications in books, chapters, journal articles, and others, along with 200 podcasts related to counseling, counselor education, and faculty life. His technology interest led him to develop the counseling profession 'firsts,' including listservs, a web-based peer-reviewed journal, The Journal of Technology in Counseling, teaching and conferencing in virtual worlds as the founder of Counselor Education in Second Life, and podcast founder/producer of CounselorAudioSource.net and ThePodTalk.net. Currently, he produces a podcast about counseling and life questions, the Circular Firing Squad, and digital video interviews with legacies capturing the history of the counseling field. This is also co-host of The Vision ProFiles podcast. Generally, Marty is chasing the newest tech trends, which explains his interest in A.I. for teaching, research, and productivity. Marty is an active presenter and past president of the NorthEast Ohio Apple Corp (NEOAC). Jim Rea built his own computer from scratch in 1975, started programming in 1977, and has been an independent Mac developer continuously since 1984. He is the founder of ProVUE Development, and the author of Panorama X, ProVUE's ultra fast RAM based database software for the macOS platform. He's been a speaker at MacTech, MacWorld Expo and other industry conferences. Follow Jim at provue.com and via @provuejim@techhub.social on Mastodon. Guy Serle, best known for being one of the co-hosts of the MyMac Podcast, sincerely apologizes for anything he has done or caused to have happened while in possession of dangerous podcasting equipment. He should know better but being a blonde from Florida means he's probably incapable of understanding the damage he has wrought. Guy is also the author of the novel, The Maltese Cube. You can follow his exploits on Twitter, catch him on Mac to the Future on Facebook, at @Macparrot@mastodon.social, and find everything at VertShark.com. Support:      Become a MacVoices Patron on Patreon      http://patreon.com/macvoices      Enjoy this episode? Make a one-time donation with PayPal Connect:      Web:      http://macvoices.com      Twitter:      http://www.twitter.com/chuckjoiner      http://www.twitter.com/macvoices      Mastodon:      https://mastodon.cloud/@chuckjoiner      Facebook:      http://www.facebook.com/chuck.joiner      MacVoices Page on Facebook:      http://www.facebook.com/macvoices/      MacVoices Group on Facebook:      http://www.facebook.com/groups/macvoice      LinkedIn:      https://www.linkedin.com/in/chuckjoiner/      Instagram:      https://www.instagram.com/chuckjoiner/ Subscribe:      Audio in iTunes      Video in iTunes      Subscribe manually via iTunes or any podcatcher:      Audio: http://www.macvoices.com/rss/macvoicesrss      Video: http://www.macvoices.com/rss/macvoicesvideorss

I interviewed YouTube legends, Colin and Samir. They are the most influential duo in the creator economy. Today, they talk about how to build a channel that stands the test of time. In this episode, you'll learn the importance of formats in building a strong brand, how to set your channel up for financial success, and we vent about miscellaneous gripes we all have. ⁠⁠⁠⁠Full transcript and show notes⁠⁠⁠⁠ Colin and Samir's ⁠⁠⁠⁠Website⁠⁠⁠ / ⁠⁠⁠Twitter⁠⁠⁠ / ⁠⁠⁠YouTube⁠⁠⁠ / ⁠⁠Instagram⁠⁠ *** TIMESTAMPS (00:00) The Most Influential Duo on YouTube (01:08) What Are Successful YouTubers Doing Right Now (03:47) Relationship Between Consistency and a Strong Brand (12:38) What Consistency Looks Like in the C&S Brand (16:27) Don't Commercialize Your Passion (18:51) Turning Your Channel Into a Business (25:52) The Future of Monetization (29:41) YouTubers Are Underselling Themselves to Brands (39:02) Merch as a Revenue Driver Vs Brand Loyalty (41:12) Future of Shorts (44:07) What Happens When Thumbnails Become Less Important (46:41) What's the Deal with Livestreaming (50:23) Venting to Each Other About the World Around Us (55:46) Learn How to Secure High Paying Brand Deals *** RECOMMENDED NEXT EPISODE → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠#209: Paddy Galloway – How he makes any niche go viral⁠ → ⁠#164: Jon Youshaei – Ex-YouTube employee shares the best growth advice (that you've probably never heard)⁠ *** ASK CREATOR SCIENCE → ⁠⁠⁠⁠Submit your question here⁠⁠⁠⁠ *** WHEN YOU'RE READY

This episode features the core team behind Sora, OpenAI's groundbreaking video generation platform that became the #1 app in the App Store. Bill Peebles (research lead), Rohan Sahai (product lead), and Thomas Dimson (engineering/product lead with Instagram background) discuss the unexpected viral success of Sora's launch, the product journey that led to the breakthrough "cameo" feature (putting yourself in AI-generated videos), and their philosophy of building a creator-first social network that prioritizes human creativity over passive consumption. They reveal the technical milestones in video generation, their small team size (under 50 people total at launch), navigation of content moderation challenges, early monetization strategy, and their ambitious vision for video models as world simulators that could eventually contribute to scientific breakthroughs by 2028. The conversation captures both the tactical product decisions and strategic philosophy that made Sora a cultural phenomenon. (0:00) Intro(1:35) Unexpected Success of ChatGPT and Sora(3:55) Sora as an Independent App(5:38) Sora Prototypes and Evolution(8:07) User Creativity and Surprising Use Cases(14:46) Celebrity Engagement and Rights Management(17:58) Competition and Future of AI Video Models(25:42) Empowering Creators(31:21) The Evolution of Image Generation(33:36) How Do Models Need to Improve?(42:10) Monetization of Sora(45:54) Global Reach and Cultural Impact(48:38) Moderation and Safety Challenges(50:09) Integration with Other OpenAI Products(52:07) How do Models Learn Physics?(55:16) Quickfire With your co-hosts:  @jacobeffron  - Partner at Redpoint, Former PM Flatiron Health  @patrickachase - Partner at Redpoint, Former ML Engineer LinkedIn  @ericabrescia  - Former COO Github, Founder Bitnami (acq'd by VMWare)  @jordan_segall  - Partner at Redpoint

Monetization in hybridcasual is a balancing act: ads for early players, IAP for the committed ones. Maayan Eshkol dives into player segmentation, the real role of a game economist, and why monetization has to be part of the design loop from day one.

Struggling to grow your app's revenue in 2025? In this episode, we break down the Top 5 App Monetization Trends you can't afford to ignore this year, backed by real data and growth insights.We're joined by Daphne Tideman, Growth Consultant, author, and former Head of Growth at Heights, where she helped 10x their subscriber base in just 18 months. Daphne reveals what'll really drive app growth in 2026, from premium pricing and smarter packaging to hybrid monetization models and beyond.If you're stuck or searching for new ways to monetize your app, this is a must-watch episode that shows exactly what's working right now.You will discover:✅ The 5 biggest monetization trends shaping the app industry in 2026✅ Why premium pricing is the new normal (and users are okay with it)✅ How smart pricing & packaging boost conversions and ARPU✅ Why app-to-web checkout is becoming a growth weaponLearn More:Connect with Daphne:https://growthwaves.substack.com/ https://daphnetideman.com/You can also watch this video here: https://www.youtube.com/live/0WESZA_fj_ASomething exciting is brewing at AppsFlyer - their first Fall Release is almost here!We'd love to tell you more... but you'll have to register for the November 18 online event to find out what's shaping the future of marketing.

I've lost count of how many times I've watched passionate urban farmers burn out because their business model wasn't sustainable—what if there were a better way?This week on Vertical Farming, I sit down with Mary Wetherill, founding president and CEO of Green Food Solutions, for a candid conversation about building a truly sustainable urban farming business. Mary's unique journey—from the service industry and massage therapy to pioneering food access solutions in city environments—gives her an unmatched perspective on both the struggles and opportunities vertical farmers face today.In this episode, Mary demystifies how Green Food Solutions is reimagining the food system with a “farming as a service” franchise model that prioritizes support, profitability, and genuine community impact. We dig into what makes a good franchise partner, why most farms face recurring challenges, and how Mary's mission-driven approach is shaking up the industry's status quo. If you've ever wondered how to make real money in urban farming—without sacrificing your values—this conversation is your playbook.Beyond the business model, you'll hear stories about navigating Silicon Valley hype cycles, lessons learned from early accelerator programs, the importance of resourcefulness, and the surprising ways personal experience shapes entrepreneurial journeys. Plus, discover how Green Food Solutions fosters partnerships that work, advice for new farmers, and eye-opening discussions on market realities and PR.Ready to stop dreaming and start building a profitable, impactful vertical farm that transcends tired food system models? Click to listen and get inspired by Mary's story, strategy, and actionable insights!Thanks to Our SponsorsCEA Summit East - https://indoor.ag/cea-summit-east-2025/Indoor AgCon - https://indoor.ag/Key Takeaways00:00 Jersey City Roots and Entrepreneurial Beginnings06:10 Entering Urban Farming & The Square Roots Experience12:35 Green Food Solutions Business Model Explained18:26 Franchising, Farmers, and Fit for New Owners24:57 Green Food Solutions Origin Story & Mission30:22 Monetization, Resourcefulness, and Revenue Streams36:48 Team Management & Leadership Values41:02 Industry Reflections & Farmers' Challenges46:16 Closing Thoughts & Contact InformationTweetable Quotes"Honestly, when I worked for Merrill Lynch, I quit. I was in with my boss and I was getting a promotion. She brought me in her office and I was just going to give my two weeks. I'd rather stick a pencil in my eyes than take your promotion. I just really didn't like the corporate environment.""We were disgusted by how consultants and all these people were charging tens, twenties of thousands of dollars for things we were giving for free, and honestly, manufacturers usually give those for free—so I didn't like what I saw happening when I was so originally excited about it.""There was a day that my mom had a box of food that was brought into the house by a priest. I think that was the first day I had an experience of feeling poor, regardless of what level it was. I started selling my toys and shining shoes—I think I got my knowledge about monetization and being resourceful because of having grown up poor."Resources MentionedWebsite - https://www.greenfoodsolutions.comLinkedIn - https://www.linkedin.com/company/18566881 Facebook -

ChatGPT ads are coming.

You don't have to follow the “timeline.” You can start your dream, your business, or your next chapter right now. In this episode, I sit down with Tara Electra, founder of Unruly Agency and host of the Billion Dollar Baby podcast, to talk about reinventing success, healing through manifestation, and building a business that reflects your worth. She shares about her biggest mission to break “age” as a label and create a movement where no one lets numbers define their worth or potential. We talk about self-worth, the power of manifestation, learning to charge your value, and how to stop overgiving in your work and relationships. Get ready to challenge your limits and create a life on your terms. Check out our Sponsors: SKIMS - I finally tried SKIMS and I get all the hype. Shop SKIMS Fits Everybody collection at SKIMS.com and let them know we sent you in the dropdown after checkout. Brevo - the all-in-one marketing and CRM platform designed to help you connect with customers and grow your business. Get started for free today - go to www.brevo.com/happy Blinds.com - Blinds.com makes it easy to get the designer look without the showroom markups. Get an exclusive $50 off when you spend $500 or more with code EARN at checkout. Shopify - Try the ecommerce platform I trust for Glōci, Sign up for your $1/month trial period at Shopify.com/happy Headway - the #1 daily growth app that delivers key insights from the world's best non fiction books in bite sized 15 minute reads and audio. Save 25% off when you go to makeheadway.com/happy. HIGHLIGHTS 00:00 Meet Tara Electra, founder of Unruly Agency. 05:00 How early limiting beliefs shape your drive to build your dream life. 09:15 Healing through manifestation and inner work. 13:45 Strategies for monetizing and scaling your business. 19:45 How do you choose to charge your worth even when it feels scary? 22:30 Challenges of leadership and overcoming betrayal. 30:30 What do you look for when hiring, and the most important trait of great team members? 33:45 The “think bigger” mindset and aligning your values with your ambition. 37:45 Tara's three universal laws for happiness and fulfillment. 41:45 What is a question that you wish more people would ask you? RESOURCES Learn more about Unruly Agency HERE! Join the Audacity Challenge HERE! Join the most supportive mastermind on the internet HERE! Check out our FREE 90-Day Business Blueprint HERE! Listen to my free SECRET PODCASTS SERIES - Operation: Rekindle This B*tch Get glōci HERE Use code: HAPPY at checkout for 25% off! FOLLOW Follow me: @loriharder Follow glōci: @getgloci Follow Tara: @taruhhh