Podcasts about Monetization

Making money out of something

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Best podcasts about Monetization

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Latest podcast episodes about Monetization

We Don't PLAY
SEO 101, Podcast 101, and Pinterest Business 101: Digital Marketing Masterclass with Favour Obasi-ike

We Don't PLAY

Play Episode Listen Later Nov 22, 2025 145:58


This SEO 101, Podcast 101, and Pinterest Business 101: Digital Marketing Masterclass with Favour Obasi-Ike | Sign up for exclusive SEO insights episode outlines how a podcast acts as the central content piece ("the meat of the sandwich"), supported by Search Engine Optimization (SEO) and the long-term visibility offered by Pinterest for distribution and content longevity.The discussion explores practical aspects of content creation, such as keyword research, the importance of authenticity and storytelling, and the value of having a consistent digital presence across multiple platforms to build trust and authority. The conversation also features audience participation, with tips exchanged regarding tools like SEMrush and LLMRefs, and an emphasis on how a personal voice acts as a business's currency and brand identity.--------------------------------------------------------------------------------Next Steps for Digital Marketing + SEO Services:>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Need SEO Services? Book a Complimentary SEO Discovery Call with Favour Obasi-Ike⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Visit our Work and PLAY Entertainment website to learn about our digital marketing services.>> Visit our Official website for the best digital marketing, SEO, and AI strategies today!>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Read SEO Articles>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Need SEO Services? Book a Complimentary SEO Discovery Call with Favour Obasi-Ike⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to the We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠--------------------------------------------------------------------------------If you're in business, you've felt the pressure. The digital marketing world is a constant barrage of advice: "You have to be on TikTok," "Run more ads," "Post on Instagram three times a day." It's overwhelming, noisy, and often leads to a scattered strategy that feels more like throwing spaghetti at a wall than building a sustainable business.But what if there was a simpler, more powerful formula? After a deep dive into an expert discussion on modern content strategy, a surprisingly clear framework emerged: SEO + Podcasting + Pinterest. Think of it as a "digital marketing sandwich." SEO and Pinterest are the buns, providing structure and long-term discoverability. The meat in the middle is your podcast—the core of your message, the engine for trust, and the source of all your content. This approach brings clarity, structure, and a self-reinforcing system to your marketing efforts.--------------------------------------------------------------------------------1. Your Content's Lifespan: The 5-Month Rule of PinterestDifferent platforms treat your content in vastly different ways. A post on most social feeds might have a relevant lifespan of 72 hours before it's lost in the algorithm. This is the most surprising truth revealed: Pinterest is in a league of its own, with an average content lifespan of five months.This isn't just a minor difference; it's a game-changer. It reframes your content from a fleeting post into an evergreen asset. Imagine you had two storage units, both costing the same price. Storage A expires in 72 hours, while Storage B gives you five months. Which would you choose for your valuable assets? Content on Pinterest works for you for months, continually driving traffic and awareness long after you've published it."If you do that for your content on Pinterest, that's what you'll be creating because Pinterest has a a span of 5 months. So let's say you have a podcast you've done that's 5 minutes long. 5 minutes podcast episode that turns into a fivemon timeline."In essence, the speaker illustrates how a small, five-minute piece of content gains a five-month lifespan, creating an outsized return on the initial time investment.--------------------------------------------------------------------------------2. The Podcast as a Secret SEO EngineMany people think of a podcast as just an audio file. In reality, it's a powerful, multi-faceted tool for search engine optimization. Each episode offers seven distinct slots where you can submit strategic "intel" to platforms like Apple and Spotify, telling their algorithms precisely what your content is about.These seven SEO opportunities within a single episode are:• Podcast Cover Art• Episode Cover Art• Episode Title• Episode Description• Podcast Title• Podcast Description• The Author NameThis is incredibly impactful because it gives you numerous chances to signal your relevance. The title fields offer around 40-60 characters for your primary keywords, while the description fields give you a massive canvas of up to 4,000 characters to elaborate. By consistently embedding keywords across these seven slots, you create a clear, algorithm-friendly footprint that dramatically boosts your visibility and helps your target audience find you when they're searching for solutions.--------------------------------------------------------------------------------3. The Myth of "No Time": The Surprising Math of ConsistencyOne of the biggest hurdles for creators is the belief that producing consistent content, like a podcast, takes too much time. However, the math tells a different, far less intimidating story. Producing 75 podcast episodes in a single year might sound daunting. But let's break it down.Assuming one hour per episode, that's just 75 hours out of the 8,760 hours available in a year. This means you would spend less than 1% of your total time to build an entire library of valuable content. This simple calculation reframes the commitment from an overwhelming burden to a manageable, high-leverage activity."If you do 75 five episodes in a span of 365 days... That is less than 1% of your time in a year that you've spent on a podcast that has a lifespan of anywhere from 24 hours to 24 months."The true power lies in that contrast: a sub-1% time investment creates a powerful asset with a lifespan of up to two years. The return on investment is immense, turning small, consistent efforts into a long-term marketing engine.--------------------------------------------------------------------------------4. The 5% Rule of Listening: Why Your Message Isn't StickingHere is a counter-intuitive psychological truth that every marketer must understand: when someone listens to new information for the first time, they typically only acquire 5% of it.For a listener to reach 90% acquisition—the point where they truly understand a concept and could teach it back to someone else—they need repeated exposure. This has a massive implication for content creators. Your message will not stick after a single episode or post. This is why repetition, multi-format content (repurposing your podcast into blogs, social media posts, and pins), and clear, simple messaging are not just good ideas; they are essential. The real value is in reinforcing your core message over time and across platforms, moving your audience from 5% awareness to 90% understanding.--------------------------------------------------------------------------------5. Your Voice Builds the Bridge of TrustUltimately, a podcast's most profound power lies in the raw, human element of your voice. It serves as the cornerstone and anchor for your message. Text and images can inform, but your voice builds a relationship. Over time, as people listen to you consistently, they develop a "listen score," which directly translates into a "trust score."This is the bedrock of all effective marketing, because as any strategist knows, before you can earn dollars, you must earn trust. A podcast creates that bridge between you and your audience that static content cannot replicate. When people trust your voice, they are more likely to click your link, visit your website, and engage with your content. This trust makes every other part of your marketing machine—your SEO, your Pinterest strategy, your email campaigns—exponentially more effective."When you create a podcast, it creates that bridge of trust because now you can listen to me, you can call me out, you can say whatever you want... because of what you hear."--------------------------------------------------------------------------------Conclusion: Building Your Digital Marketing SandwichThe path to effective digital marketing doesn't have to be a chaotic scramble. By combining the foundational elements of SEO (capturing search intent), Podcasting (building trust and creating the core message), and Pinterest (creating a long-term, searchable content library), you build a robust, self-reinforcing system. It's a strategy that turns one piece of core content into a marketing engine that works for you for months, even years.This isn't about doing more work; it's about making the work you do more intelligent and interconnected. It's about building a system where each part strengthens the others, creating sustainable growth and a genuine connection with your audience.Now that you've seen the recipe, what part of your own digital marketing 'sandwich' have you been neglecting—the search-friendly buns or the trust-building meat in the middle?See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Grumpy Old Geeks
723: Don't Want No Samsung

Grumpy Old Geeks

Play Episode Listen Later Nov 21, 2025 73:36


We open by tracking our video money and mocking the chef who quit Elon's "epic" bacon diner, before diving into the IN THE NEWS segment where plummeting crypto and Nvidia stocks confirm everything is a sham; we cover Bezos's new $6.2 billion AI flop, a sleeping Tesla Robotaxi driver, and why OpenAI's new school tools are a Recipe for Idiocracy with students who can't read; in MEDIA CANDY, we tear apart Disney's lazy Moana remake; THE DARK SIDE WITH DAVE we discuss Zork going open source and why movies just don't feel real anymore before CLOSING SHOUT-OUTS where we are mourning Mani from the Stone Roses, and wishing Bjork a very metal 60th.We start with a FOLLOW UP on our channel's performance, wading through the garbage pile of Monetization questions and Stats, including the scourge of Shorts—because apparently, that's what we do now. Speaking of people running from trouble, former Treasury Secretary Larry Summers is ditching his OpenAI board seat after a fresh batch of cringey Jeffrey Epstein emails surfaced. Meanwhile, the financial world is having a meltdown: Nvidia's Stock is Falling Again after its earnings report, exposing the fact that almost Yet Another Study Shows That Most Companies Aren't Making Any Money Off AI, and Bitcoin is Getting Absolutely Crushed Right Now, which we happily remind you will Trigger the Next Financial Crisis. Don't worry, Jeff Bezos will head a new engineering-focused AI startup because the world clearly needs more tech billionaires throwing money at things they don't understand, while Apple is reportedly getting ready to replace Tim Cook.The tech-bro corruption parade continues as a former DOJ official points out that Trump's Crypto Pardon of the Binance co-founder is exactly what it looks like, and Elon's pet AI, Grok Insists That Elon Musk Is More Physically Fit Than LeBron James and better at everything else, proving the bot has been sampling its boss's Adderall. Even though ChatGPT Achieves a New Level of Intelligence by finally letting you disable its em-dash addiction, companies like Intuit are integrating its tax and accounting products with ChatGPT—because who doesn't want an AI-powered tax audit? This all dovetails nicely with the news that OpenAI is launching ChatGPT for Teachers' right as students' math skills hit a low, leading to a literal Recipe for Idiocracy where elite college students Can't Read Books. The whole thing is broken, including Tesla's so-called Robotaxi, where a Passenger Alarmed When Tesla Robotaxi “Safety” Driver Falls Completely Asleep at the Wheel. On a lighter note, we check out the new trailers for The Witcher S4, Frankenstein, and Project Hail Mary in MEDIA CANDY, and tear apart the absolutely unnecessary live-action Moana teaser, before mentioning the biggest drama launch on Apple TV, Pluribus.Next up is THE DARK SIDE WITH DAVE, where our tireless security guru Dave Bittner throws in some random facts, like Microsoft making Zork I, II, and III open source and videos on why the iOS Keyboard is Broken and Why Movies Just Don't Feel "Real” Anymore, and we discuss Thanksgiving plans. Finally, in CLOSING SHOUT-OUTS, we end with a shout-out to our generous PATREON supporters and PAYPAL/STRIPE donors, mourn the passing of Stone Roses and Primal Scream bassist Mani, and wish the incomparable Bjork a milestone 60th birthday.Watch on YouTube: https://youtu.be/tWM83ra7Qp8Sponsors:Private Internet Access - Go to GOG.Show/vpn and sign up today. For a limited time only, you can get OUR favorite VPN for as little as $2.03 a month.SetApp - With a single monthly subscription you get 240+ apps for your Mac. Go to SetApp and get started today!!!1Password - Get a great deal on the only password manager recommended by Grumpy Old Geeks! gog.show/1passwordShow notes at https://gog.show/723FOLLOW UPTesla Diner Chef and Co-Operator Quits to Open a Jewish DeliLarry Summers leaves OpenAI board, Harvard instructor role as scrutiny over Epstein emails intensifiesIN THE NEWSOops! Nvidia's Stock Is Falling Again After Its “Blowout” Earnings ReportBitcoin Is Getting Absolutely Crushed Right NowHow Crypto Could Trigger the Next Financial CrisisJeff Bezos will head a new engineering-focused AI startup called Project PrometheusYet Another Study Shows That Most Companies Aren't Making Any Money Off AIPassenger Alarmed When Tesla Robotaxi “Safety” Driver Falls Completely Asleep at the WheelMeta wins antitrust trial as judge denies that it's a monopolyApple is reportedly getting ready to replace Tim Cook as early as next yearFormer DOJ Official: Trump's Crypto Pardon Is Unprecedented CorruptionChatGPT Achieves a New Level of Intelligence: Not Using the Em DashGrok Insists That Elon Musk Is More Physically Fit Than LeBron James11 Things Grok Says Elon Musk Does Better Than AnyoneIntuit is integrating its tax and accounting products with ChatGPTOpenAI Introduces ‘ChatGPT for Teachers' to Further Destroy the Minds of Our Youth‘A Recipe for Idiocracy'The Elite College Students Who Can't Read BooksPornhub Begs Tech Giants to Verify User Ages on Their Device: ReportLondon thieves gave stolen phones back when they weren't iPhonesMEDIA CANDYThe Witcher S4FrankensteinPluribus is Apple TV's biggest drama series launch everSquid Game: The Challenge Season 2Mr. ScorseseThe American RevolutionMoana | Official TeaserProject Hail Mary | Official Trailer 2Goo Goo Dolls: NPR Tiny Desk ConcertTHE DARK SIDE WITH DAVEDave BittnerThe CyberWireHacking HumansCaveatControl LoopOnly Malware in the BuildingRIHC: Disney's Legacy, with Bob IgerMicrosoft makes Zork I, II, and III open source under MIT LicenseIt's Not Just You - The iOS Keyboard is BrokenWhy Movies Just Don't Feel "Real" AnymoreThe greatest space battle in Cinema history, and my personal favorite VFX shot. @ 7:07CLOSING SHOUT-OUTSStone Roses and Primal Scream bassist Mani dies at 63See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Buzzcast
How to Choose the Right Monetization Strategy For Your Podcast

Buzzcast

Play Episode Listen Later Nov 21, 2025 55:46 Transcription Available


Send us a textMonetizing your podcast doesn't have to mean chasing sponsors or hitting massive download numbers. We break down what podcast monetization actually looks like for indie podcasters and how to choose the strategies that genuinely fit your show.We cover:When you're truly ready to monetizeHow sponsorships actually workAffiliate marketing as a simple testing groundSubscriptions options: listen to the full Buzzcast episodeListener support and why it works for every podcasterHow to talk about money without feeling awkwardWhy the future of podcast monetization is all about value and communityRead the monetization blog: How I Make Money Podcasting (What Still Works In 2025)Contact Buzzcast Send us a text message Tweet us at @buzzcastpodcast, @albanbrooke, @kfinn, and @JordanPods Thanks for listening and Keep Podcasting!

We Don't PLAY
Google Search Console (GSC) New! Branded and Non-Branded Queries + Annotation Filters | Marketing Talk with Favour Obasi-ike

We Don't PLAY

Play Episode Listen Later Nov 21, 2025 64:58


Google Search Console (GSC) New! Branded and Non-Branded Queries + Annotation Filters | Marketing Talk with Favour Obasi-Ike | Sign up for exclusive SEO insights.This episode focuses on Search Engine Optimization (SEO) and the new features within Google Search Console (GSC).Favour discuss the recently introduced brand queries and annotations features in GSC, highlighting their importance for understanding both branded and non-branded search behavior.The conversation also emphasizes the broader strategic use of GSC data, comparing it to a car's dashboard for website performance, and explores how this data can be leveraged to create valuable content, such as FAQ-based blog posts and multimedia assets, often with the aid of Artificial Intelligence (AI) tools. A key theme is the shift from traditional keyword ranking to ranking for user experience and the interconnectedness of various digital tools in modern marketing strategy.--------------------------------------------------------------------------------Next Steps for Digital Marketing + SEO Services:>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Need SEO Services? Book a Complimentary SEO Discovery Call with Favour Obasi-Ike⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Visit our Work and PLAY Entertainment website to learn about our digital marketing services.>> Visit our Official website for the best digital marketing, SEO, and AI strategies today!>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Read SEO Articles>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Need SEO Services? Book a Complimentary SEO Discovery Call with Favour Obasi-Ike⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to the We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠--------------------------------------------------------------------------------As a content strategist, you live with a fundamental uncertainty. You create content you believe your audience needs, but a nagging question always remains: are you hitting the mark? It often feels like you're operating with a blind spot, focusing on concepts while, as the experts say, "you don't even know the intention behind why they're asking or searching."What if you could close that gap? What if your audience could tell you, explicitly, what they need you to create next?That's the paradigm shift happening right now inside Google Search Console (GSC). Long seen as a technical tool, recent updates are transforming GSC into a strategic command center. It's no longer just for SEO specialists; it's the dashboard for your entire content operation. These new developments are a game-changer, revealing direct intelligence from your audience that will change how you plan, create, and deliver content.Here are the five truths these new GSC features reveal—and how they give you a powerful competitive edge.1. Stop Driving Your Website Blind: The Dashboard AnalogyManaging a website without GSC is like driving a car without a dashboard. You're moving, but you have no idea how fast you're going or if you're about to run out of fuel. GSC is that free, indispensable dashboard providing direct intelligence straight from Google. But the analogy runs deeper. As one strategist put it, driving isn't passive: "when you're driving, you got to hit the gas, you got to... hit the brakes... when do you stop, when do you go, what do you tweak? Do you go to a pit stop?"You wouldn't drive your car without looking at the dashboard. So you shouldn't have a website and drive traffic and do all the things we do without looking at GSC, right?Your content strategy requires the same active management—knowing when to accelerate, when to pivot, and when to optimize. The new features make this "dashboard" more intuitive than ever, giving you the controls you need to navigate with precision.2. The Goldmine in Your Search Queries: Branded vs. Non-BrandedThe first game-changing update is the new "brand queries" filter. For the first time, GSC allows you to easily separate searches for your specific brand name (branded) from searches for the topics and solutions you offer (non-branded). This is the first step in a powerful new workflow: Discovery.Think of your non-branded queries as raw, unfiltered intelligence from your potential audience. These aren't just keywords; they're direct expressions of need. Instead of an abstract concept, you see tangible examples like:• “best practices for washing dishes”• “best pet shampoo”• “best Thanksgiving turkey meal”When you see more non-branded than branded queries, it's a powerful signal. It means you have access to a goldmine of raw material you can build content on to attract a wider audience that doesn't know your brand… yet. This isn't just data; it's a direct trigger for your next move.3. From Keyword to "Keynote": Creating Content with ContextOnce you've discovered this raw material, the next step is Development. This is where you transform an unstructured keyword into a strategic asset by adding structure and meaning. It's a progression: a raw keyword becomes a more defined keyphrase, which can be built into a keystone concept, and ultimately refined into a keynote.What's a keynote? Think about its real-world meaning: "when somebody sends you a note, it has context, right? It's supposed to mean something and it's supposed to say something specific." A keynote isn't just a search term; it's that term fully developed into a structured piece of content that delivers a specific, meaningful answer.This strategic asset can take many forms:• Blogs• Podcast episodes• Articles• Newsletters• Videos/Reels• eBooks4. The Most Underrated SEO Tactic: Your New Secret WeaponYou've discovered the query and developed it into a keynote. Now it's time for Execution. The single most effective format for executing on this strategy is one of the most powerful, yet underrated, SEO tactics in history: creating content around Frequently Asked Questions (FAQs).The rise of Large Language Models (LLMs) has fundamentally changed search behavior. People are asking full, conversational questions, and search engines are prioritizing direct, authoritative answers. A "one blog per FAQ" strategy is the perfect response. It's a secret weapon that's almost shockingly effective.FAQ is the new awesome the most awesome ever. I I said that on purpose.How awesome? By creating a single, targeted blog post for the long-tail question, "full roof replacement cost [city]," one site ranked number one on Google for that exact phrase in just 30 minutes. That's the power of directly answering a question your audience is already asking.5. It's Not About New Features, It's About New ActionsThe real purpose of these GSC updates isn't to give you more charts to observe; it's to prompt decisive action. Every non-branded query is a signal for what content to create next, feeding a powerful strategic loop that builds your authority over time.This is where it all comes together in a professional content framework. As the source material notes, "That's why you have content pillars and you have content clusters." Your non-branded queries show you what clusters your audience needs, and your FAQ-style "keynotes" become the assets that build out those clusters around your core content pillars.This data-driven approach empowers you to:• Recreate outdated content with new, relevant insights.• Repurpose core ideas into different formats to reach wider audiences.• Re-evaluate which topics are truly resonating.• Reemphasize your most valuable messages with fresh content.Conclusion: What Does Your Dashboard Say?Google Search Console is no longer just a reporting tool. It has evolved into an essential strategic partner that closes the gap between the content you produce and the value your audience is searching for. It's your direct line to understanding intent, allowing you to move from guessing what people want to knowing what they need.Now that you know how to read your website's dashboard, what's the first turn you're going to make?See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Inside The Stream
Canela Media Taps AI for Content and Monetization

Inside The Stream

Play Episode Listen Later Nov 21, 2025 22:45


Canela Media's global president, Phillipe Guelton, describes how the company is tapping AI for content creation, user experience, and monetization.

The Smart Passive Income Online Business and Blogging Podcast
SPI 902: How to Turn Your Following Into Revenue (At All Levels)

The Smart Passive Income Online Business and Blogging Podcast

Play Episode Listen Later Nov 19, 2025 25:14


#902 I just earned $40,000 in four days selling t-shirts! That's bananas, but these are the kinds of things you can expect to happen if you focus on building true superfans. From day one, you can follow my system and start generating income from your passion. From ad revenue and affiliate marketing at the casual level to VIP experiences and five-figure consulting gigs at the top of the audience growth pyramid, I cover it all in today's session. This is not about chasing vanity numbers and buying fake subscribers, either. None of that stuff matters! The Superfans system is the key to building real connections online in the age of AI. One experience for a top follower can outweigh hundreds of small sales, so tune in for a look at the opportunities available to you right now. I know you haven't even considered some of these methods yet, so don't miss this episode! Show notes and more at SmartPassiveIncome.com/session902.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Invest Like the Best with Patrick O'Shaughnessy
Ari Emanuel - The Anti-AI Bet - [Invest Like the Best, EP.448]

Invest Like the Best with Patrick O'Shaughnessy

Play Episode Listen Later Nov 19, 2025 61:24


My guest today is Ari Emanuel. Ari runs one of the most influential portfolios in global sports, entertainment, and media. He oversees TKO, which includes the UFC and WWE, serves as the Executive Chairman of WME Group, and recently founded MARI, a new company focused on global events and live experiences. At the center of this conversation is Ari's anti-AI bet: as AI makes digital content cheaper and everyday work more automated, he believes the value will increasingly concentrate in live and physical experiences. He explains how he's building his portfolio around that belief, what defines a great live experience, and how he thinks about AI's impact on content and IP. Ari is best known as a dealmaker, and he shares the principles behind his success – relentless follow-up, over-communication, velocity, and an obsession with making things happen – and how those things become the operating system he uses today. If you're listening to this, I recommend watching the video of this interview. Ari's energy is constant and visceral, and gives a different dimension to this episode. Please enjoy my conversation with Ari Emanuel.  For the full show notes, transcript, and links to mentioned content, check out the episode page ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠⁠⁠.⁠⁠⁠⁠⁠⁠⁠⁠ ----- This episode is brought to you by⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Ramp⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. Ramp's mission is to help companies manage their spend in a way that reduces expenses and frees up time for teams to work on more valuable projects. Go to⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ramp.com/invest to sign up for free and get a $250 welcome bonus. – This episode is brought to you by⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ AlphaSense⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. AlphaSense has completely transformed the research process with cutting-edge AI technology and a vast collection of top-tier, reliable business content. Invest Like the Best listeners can get a free trial now at⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Alpha-Sense.com/Invest⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ and experience firsthand how AlphaSense and Tegus help you make smarter decisions faster. –- This episode is brought to you by⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Ridgeline⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. Ridgeline has built a complete, real-time, modern operating system for investment managers. It handles trading, portfolio management, compliance, customer reporting, and much more through an all-in-one real-time cloud platform. Head to⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ridgelineapps.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ to learn more about the platform. ----- Editing and post-production work for this episode was provided by The Podcast Consultant (⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://thepodcastconsultant.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠). Show Notes: (00:00:00) Welcome to Invest Like the Best (00:00:00) Welcome to Invest Like the Best (00:04:20) – Meet Ari Emanuel (00:05:32) – The UFC Story (00:10:03) – Mindset, Relentlessness, and Emotional Endurance (00:13:52) – AI's Impact on Content and Distribution (00:18:44) – Value, Taste, and the Future of Content (00:19:43) – The Anti-AI Bet: Live Events and Experiences (00:22:39) – Monetization, User Experience, and the Premium Economy (00:26:21) – Building and Scaling Live Event Businesses (00:27:16) – Boxing and the Business of Live Entertainment (00:28:45) – Lessons from Dana White and Dealing with Dyslexia (00:31:32) – Getting a Job at CAA and How to Be a Successful Agent (00:35:50) – Ari's Operating System (00:38:04) – Lessons from Egon Durban (00:39:36) – Betting on Himself and Elon (00:43:16) – Who Wants to be Normal?! (00:44:23) – The Art of Dealmaking (00:48:58) – Money, Family, and Learning from Mistakes (00:52:45) – The Future of Tech, Media and Content (00:57:32) – Concerns and Excitement about the Future (01:00:16) – Art (01:01:01) – The Kindest Thing

We Don't PLAY
⚠️ Cloudflare Internet Outage; Adobe x Semrush Acquisition Deal: Tech Dependency vs Business Website Strategy with Favour Obasi-ike

We Don't PLAY

Play Episode Listen Later Nov 19, 2025 24:51


⚠️ Cloudflare Internet Outage; Adobe x Semrush Deal: Tech Dependency vs Business Website Strategy with Favour Obasi-Ike | Sign up for exclusive SEO insights.This is Marketing Club Clubhouse discussion, primarily focusing on the widespread impact of a recent Cloudflare outage that affected numerous popular platforms like ChatGPT, Spotify, Uber, and Zoom. Favour Obasi-ike uses this event to emphasize the importance of business continuity and operational redundancy, urging listeners to research and select robust platforms for their own enterprises to mitigate the risks of future outages. Furthermore, the discussion touches upon the rapidly changing tech industry landscape, including the significant Adobe acquisition of Semrush and the competitive moves of companies like Canva, prompting audience commentary on the potential implications of these corporate shifts on product quality and market strategy. Favour also suggests alternative hosting solutions like SiteGround and Hostinger as more resilient options for business websites.--------------------------------------------------------------------------------Next Steps for Digital Marketing + SEO Services:>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Need SEO Services? Book a Complimentary SEO Discovery Call with Favour Obasi-Ike⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Visit our Work and PLAY Entertainment website to learn about our digital marketing services.>> Visit our Official website for the best digital marketing, SEO, and AI strategies today!>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Read SEO Articles>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Need SEO Services? Book a Complimentary SEO Discovery Call with Favour Obasi-Ike⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to the We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠--------------------------------------------------------------------------------The Day the Internet Stumbled: 3 Surprising Lessons from a Single Tech OutageIntroduction: More Than Just a GlitchA single infrastructure failure on a Tuesday morning did more to reveal the precarious nature of our digital world than a dozen industry white papers. When the internet infrastructure company Cloudflare experienced a major outage, it was far more than a momentary glitch.Its scale was staggering. Suddenly, a diverse range of major companies—including Canva, ChatGPT, Spotify, Uber, and Zoom—were all experiencing issues simultaneously. The event wasn't just a technical problem; it was a revealing moment that offered a rare peek behind the curtain of the digital world. It exposed hidden vulnerabilities and surprising dynamics within the tech ecosystem we all depend on. This article distills the three most impactful lessons learned from that single event.1. The Internet Isn't a Cloud, It's a Jenga TowerThe Centralization SurpriseThe core lesson from the Cloudflare outage was the shocking revelation of just how centralized our decentralized-seeming internet truly is. The popular image of the internet is a resilient, distributed network, but the reality is that a small number of foundational companies form the base of a massive Jenga tower. When a key block like Cloudflare was jostled, users quickly discovered that dozens of different services were all pointing "towards one direction," revealing a hidden single point of failure. Seemingly stable pieces higher up—from your design software to your ride-share app—began to wobble.This one incident impacted a staggering list of applications, highlighting the sheer diversity of services reliant on a single piece of infrastructure: Canva, Archive of Our Own, Canvas, Character AI, ChatGPT, Claude AI, Dayforce, Google Store, Grinder, IKEA, Indeed, League of Legends, Letterboxed, OpenAI, Quizlet, Rover, Spotify, Square, Truth Social, Uber, and Zoom. For the average user, this means the digital services that feel distinct and independent are, in fact, far more fragile and codependent than they appear.2. While You Were Offline, Big Tech Made Some Bizarre MovesA Bizarre Acquisition Amidst the ChaosWhile the digital world was grappling with the outage, news broke that Adobe was acquiring SEO tool Semrush for $1.9 billion. This development, happening alongside the infrastructure chaos, sparked widespread confusion and skepticism. As many in the tech community noted, Semrush "has nothing to do with creative" software, which is Adobe's core domain.The concern was palpable, with one community member expressing a common fear:"I really hope this Semrush acquisition doesn't affect quality and support. Big corporation buyouts [rarely succeed]."The analysis behind this seemingly strange move points to the disruptive force of artificial intelligence. The theory is that as AI reshapes search and content creation, traditional SEO tools are finding it harder to maintain their dominance. This acquisition could be Adobe's strategic, if unconventional, response to that industry pressure. This trend of unexpected competition is visible elsewhere, with platforms like Canva making aggressive moves into video editing, putting them in direct competition with Adobe. The outage served as a backdrop to a tech landscape that is shifting in unpredictable ways.3. Your Business is More Vulnerable Than You Think (But Outages Can Make You Stronger)The Resilience ImperativeFor businesses and professionals, the outage was not an abstract problem. The impact was immediate: one professional reported their AI-powered Fathom note-taker for Zoom failed to load, even while the Zoom call itself was active—a perfect example of a hidden dependency crippling a critical workflow. The sudden inability to access essential tools forces a critical business question to the surface:"...if ChatGPT is down and that's what I use and now I can't use it for the first four hours of my day... How can I use 50% of my time to maximize 100% of my opportunity?"The core advice is to reframe these events not as mere problems to be weathered but as invaluable opportunities for strategic review. Business owners should use these moments to ask what platforms they truly rely on, research the stability of those systems, and begin building more resilient workflows.This is the "bow and arrow" principle applied to business strategy. An outage forces you to pull back, assess your tools, and re-aim. This forced pause, while painful, is precisely what allows you to launch forward with a more resilient, deliberate, and ultimately stronger operational foundation, turning a negative event into a catalyst for positive change.Conclusion: A New Lens for a Digital WorldThis single outage taught us more than just who owns the internet's plumbing. It revealed the hidden fragility of our digital infrastructure, highlighted the unpredictable strategies of tech giants under pressure, and underscored the personal and professional imperative for building resilience. It showed that the platforms we use every day are interconnected in ways we rarely see until something breaks.The next time your favorite app goes down, will you just see an inconvenience, or will you see a chance to re-evaluate the digital foundation your work and life are built on?See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Beyond The Blox
Watch ads for an extra life: New Roblox monetization

Beyond The Blox

Play Episode Listen Later Nov 19, 2025 45:38


This week Rewarded Video Ads rolled out to everyone, developers got better tools to reimport meshes, content sharing APIs were released to make our own versions of Roblox Moments, Today's Picks in the avatar marketplace is going festive, Studio Script Sync is in beta, game page videos got an upgrade and Roblox have opened up the ability to opt-in game passes for Robux purchases.Chapters:(00:00) Intro(01:13) Monetisation - Rewarded Video Ads(07:57) Studio - Reimport Beta(14:42) Moments - Content Sharing API(19:41) Marketplace - Evolving Today's Picks(22:58) Roblox Trivia(28:30) Studio - Script Sync Beta(34:52) Game Page - Video Previews(40:37) Monetisation - Robux and Gamepass Bundles(44:43) OutroSeason 3 Episode 8Sources:- Rewarded Video Ads— https://devforum.roblox.com/t/rewarded-video-ads-are-now-available-to-all-ads-eligible-creators/4063278- Studio Reimport (beta)— https://devforum.roblox.com/t/studio-beta-reimport-one-click-updates-for-imported-3d-content/4068650- Content Sharing APIs (beta)— https://devforum.roblox.com/t/beta-content-sharing-apis-use-upload-api-and-recommendations-api-to-drive-discovery-and-engagement/4065417- Marketplace Today's Picks— https://devforum.roblox.com/t/evolving-today%E2%80%99s-picks-in-marketplace/4063692— Submit nominations: https://survey.roblox.com/jfe/form/SV_8cZb94oj9OvQm9g- Studio Script Sync (beta)— https://devforum.roblox.com/t/studio-script-sync-now-in-beta/4065468- Video Previews— https://devforum.roblox.com/t/video-previews-for-your-games-page/4068103- “Buy Robux” Pass Bundles— https://devforum.roblox.com/t/opt-in-your-passes-for-the-buy-robux-page/4065622Hosts:- Adam (BanTech): https://lastlevel.co.uk/adam- Fedor (LoadingL0n3ly): https://x.com/LoadingL0n3ly----------------------------Watch or listen wherever you get your podcasts.Visit https://lastlevel.co.uk/podcast for more.Join the Discord: https://discord.lastlevel.co.ukBeyond The Blox is produced by Seb Jensen for Last Level Studios.

Small Business, Big Mindset
What Actually Works in Podcasting: Monetization, Partnerships, and the Playbook from Tracy Kaplan

Small Business, Big Mindset

Play Episode Listen Later Nov 18, 2025 50:18 Transcription Available


In this episode of Clover, I get to catch up with my longtime friend and powerhouse media executive, Tracy Kaplan, and her “hodgepodge” career that turned out to be a masterclass in building a bold, non-linear path in media, tech, and podcasts.Tracy walks us through her journey from WGBH and ABC News to CBS Interactive, SnappyTV, Twitter, TuneIn, Patreon, Tenderfoot TV, and now Courier Newsroom, all while launching her own company, Small But Mighty Media, and creating The 10 News, an award-winning news podcast for kids. Along the way, she shares how she spots the real inflection points in media (from mobile video to podcast subscriptions to now AI), builds durable partnerships with platforms like Apple and Spotify, and refuses to let imposter syndrome keep her from jumping into the next big thing.We also dig into the business side: subscription models, monetization beyond ads, what actually grows a podcast audience, and how to lead high-pressure teams through constant change without burning everyone out.In this episode, you'll learn:How to turn a “hodgepodge” career into a strategic advantage and deliberately collect the skills and experiences you're missing instead of chasing a straight line.How to spot the next wave in media and tech by staying curious, observing real people's behavior (hello, commuters watching video in Japan), and forcing yourself to experiment with new tools like AI before you feel “ready.”Practical ways to move into a new lane—before you're an expert, including how Tracy taps her network, asks smart questions, and leverages subject-matter experts to fill her own gaps.A clear breakdown of podcast monetization today—ads, Apple/Spotify subscription channels, Patreon-style membership, and even donations and fiscal sponsorship—and how to think about diversifying your revenue so you're not at the mercy of one market.How Tracy built and scaled The 10 News for kids, including the real origin story (NPR in the school pickup line + political ads on YouTube) and the tactics she used to secure high-caliber guests like Dr. Fauci.What makes a partnership last in a fickle industry, from being radically responsive and direct, to making every deal a “win-win” instead of a zero-sum transaction.Tracy's leadership philosophy in high-pressure environments—how she pushes her team to grow while still rolling up her sleeves, taking on grunt work when needed, and making sure no one is left to fail alone.Hard-won career advice for women in media and podcasting, including why allies inside and outside your company matter, how to recognize when it's time to leave a role you once loved, and why tearing other women down is a long-term losing strategy.Her big blue-sky vision for helping kids and families better understand the world—and why she dreams of a “domestic Peace Corps” style program that gets people outside their bubbles and into each other's communities.If you've ever worried that your career looks “messy” on paper, or felt behind on the latest shifts in media, this conversation will give you both a roadmap and a serious permission slip to build something beautifully non-traditional.

Deconstructor of Fun
Game Analytics 04 - Monetizing

Deconstructor of Fun

Play Episode Listen Later Nov 17, 2025 24:45


Monetization isn't a layer, it's the outcome of understanding player motivation. This episode covers segmentation, pricing, LTV curves, and early warning signs of monetization failure. A concise breakdown of how sustainable revenue systems are built.

Why Your Podcast Isn't Growing: A Get More Listeners Podcast For Podcasters
#346 | What Does A Podcast Growth & Monetization Strategy That WORKS Look Like?

Why Your Podcast Isn't Growing: A Get More Listeners Podcast For Podcasters

Play Episode Listen Later Nov 17, 2025 31:20


Want to grow to 5-10k monthly downloads and monetize podcast without replying on social media, paid promotions or high profile guests? Click here.What if the real reason your podcast isn't growing has nothing to do with your content—and everything to do with the strategy you think you have?If you've been publishing episodes, staying consistent, and still not seeing traction, this episode breaks down exactly why your podcast growth strategy actually work may be missing the parts that move the needle. We walk you through why most hosts stay stuck, how to finally diagnose your blind spots, and the specific actions that lead to real momentum and monetization.Here's what you'll walk away with:Clarity on what a real podcast growth strategy actually work looks like—and why yours may not be one yet.A step-by-step understanding of how to assess your current position using listener data, retention metrics, and SEO.A clear roadmap for choosing the right actions based on your actual constraints: time, money, or both.Ready to finally build a podcast growth strategy actually work that accelerates downloads and revenue? Press play and transform the way you grow your show.More From Get More Listeners:Click here and grab your free copy of our best selling book Podcast Marketing + A mini podcast audit.Or visit: https://getmorelisteners.com/bookView client results & case studiesLooking for a new hosting platform with amazing analytics? Try Captivate for free hereEmail admin@getmorelisteners.com to get in contact with Taig & Anthony.This podcast is for entrepreneurs to learn proven podcasting audience growth, marketing & monetization tips & strategies including data-driven SEO, guesting, and social media strategy.You'll learn how to grow and monetize faster, get more listeners and engagement, increase downloads, attract more subscribers, clients or sponsors, and turn your show into a revenue-generating platform.If you listen to any of the following shows, we're sure you'll ours too! Podcasting Made Simple by Alex Sanfilippo, Grow The Show: How to Grow a Podcast Audience & Monetize by Kevin Chemidlin, School of Podcasting by Dave Jackson, Grow My Podcast Show by Deirdre Tshien, Podcast Marketing Trends Explained by Jeremy Enns & Justin Jackson, Organic Marketing Simplified by Juliana Barbati.

Life Logic
Grow Your YouTube Channel_ Stop The Grind & Get More Views (Beginner's Guide)

Life Logic

Play Episode Listen Later Nov 17, 2025 6:10


Struggling to grow your channel despite all the hard work? In this video, we dive into essential youtube tips and the mindset motivation needed to break free from stagnation. Discover content creation for beginners and how to get more views on youtube with a solid content strategy that promises more views less time.▶️ *[WORK WITH ME]* https://RobbJarrett.net▶️ *FREE* Personal Brand Starter Kit :: https://www.medialabb.net/brandkit*[SUBSCRIPTIONS I RECOMMEND]*ABOBE CREATIVE SOFTWARE - VIDIQ (AI Creation and SEO) - https://vidiq.com/robbjarrett Motion Array (Assets) - Envato (Assets) - OPENART (AI Creation Tools)BEACONS: https://beacons.ai/signup?c=robbjarrett*[PRODUCTS I RECOMMEND]*SM7B Microphone - https://amzn.to/47AuKREMV7+ Microphone - https://amzn.to/3V7LRmABLUE YETI Microphone - https://amzn.to/3V7LRmAOBSBOT Webcam - https://amzn.to/4mcWhMFDJI Action Cam - https://amzn.to/3V44gk7DJI OSMO Gimbal - https://amzn.to/3V44gk7NEEWER Lights - https://amzn.to/4pfvMJe

Smarter Podcasting: Making Podcasts Better
MONETIZATION: How I Got A Sponsor From TikTok

Smarter Podcasting: Making Podcasts Better

Play Episode Listen Later Nov 17, 2025 20:56


“This sponsorship would never have come without TikTok. This brand did not hear my podcast… they saw a short video on TikTok.”When I recorded this episode, I wanted to share something that genuinely surprised even me: after years of being skeptical about TikTok, a sponsor reached out purely because of our short-form video content. They never listened to the show, never watched the YouTube version—they saw a clip on TikTok and decided Discover Vietnam was a brand they wanted to work with.It also reinforced the value of understanding my audience deeply and being confident in pricing. What happened here wasn't luck; it was the result of intention, consistency, and a willingness to experiment.I hope this story helps you rethink your own distribution strategy and gives you practical inspiration to monetize your show.Key Talking PointsHow TikTok unexpectedly brought in a paid sponsor: Despite not being a TikTok user, one short clip led directly to a sponsorship deal.Why repurposing each episode into multiple formats increases value: Audio, video, clips, blog posts—each touchpoint builds your brand equity.How I used AI to understand my audience and set pricing: Combining data from Buzzsprout, Apple, Spotify, and ChatGPT clarified my target demographic.The full negotiation process from first message to deal signed: How I went from “this looks like spam” to landing a 4-episode partnership.Why posting everywhere matters—even if you don't personally like the platform: Sponsors care about visibility and reach, not whether you scroll TikTok.Chapters and Timestamps02:00 – Understanding My Audience with AI05:00 – Why Repurposing Content Matters07:00 – Growing on TikTok Without Even Trying09:00 – The Sponsorship Message & My Skepticism10:00 – Negotiation, Pricing, and Closing the DealSend us a textEmail me (niall@sevenmillionbikes.com) or contact me on Seven Million Bikes Podcasts Facebook or Instagram to book your free Podcast Audit!Thanks to James Mastroianni from The Wrong Side Of Hollywood for the endorsement! Need a stunning new logo for your brand? Or maybe a short animation?Whatever you need, you can find it on Fiverr.I've been using Fiverr for years for everything from ordering YouTube thumbnails, translation services, keyword research, writing SEO articles to Canva designs and more!

Podcast Insider

Podcast Insider

Play Episode Listen Later Nov 17, 2025 25:51 Transcription Available


As the podcasting landscape evolves, creators are navigating an ever-growing list of listening platforms — each with its own tools, quirks, and agendas. From Apple's reliable open ecosystem to Spotify's algorithm-driven discovery and YouTube's growing push into podcasts, there's plenty to celebrate… and plenty to question. In this episode, Mike Dell and Dave Clements break down what these platforms are doing right, what they're getting wrong, and how independent podcasters can stay in control no matter where their audience listens. Apple, Spotify & YouTube: A Quick Breakdown Apple Podcasts – The Classic Choice ✅ Open RSS support (you stay in control) ✅ Trusted directory and wide listener base ⚠️ Analytics limited to Apple users only ⚠️ Subscription model benefits Apple, not every podcaster Spotify – Great for Discovery, But Closed ✅ Personalized recommendations and listener tools ✅ Expanding features like polls and Q&A ⚠️ Limited transparency in data and downloads ⚠️ Some episodes locked behind Spotify-only access YouTube – The New Contender ✅ Massive reach, great for visual storytelling - video is really in it's own moment ✅ YouTube Music's podcast section improving discoverability ⚠️ No native RSS integration (yet) ⚠️ Audio-only podcasters face upload barriers

We Don't PLAY
Free Vs Investment Trials: Why a $1 Trial Can Be More Powerful Than a Free Trial with Favour Obasi-ike

We Don't PLAY

Play Episode Listen Later Nov 16, 2025 18:39


Free Vs Investment Trials: Why a $1 Trial Can Be More Powerful Than a Free Trial with Favour Obasi-Ike | Sign up for exclusive SEO insights.This Clubhouse audio session focused on marketing strategies, specifically comparing the efficacy of free trials versus investment trials for products and services. Favour discusses how an investment trial, even as low as one dollar, establishes a financial commitment from the customer, potentially leading to better conversion than a completely free offer, though both require nurturing efforts. The conversation also touches on upcoming holiday sales, various email marketing platformslike Flowdesk, and the importance of technical SEO and website development in business growth. Ultimately, Favour advises business owners to analyze and decide which trial method best suits their goals, emphasizing that the psychology of value is crucial for long-term customer engagement.--------------------------------------------------------------------------------Next Steps for Digital Marketing + SEO Services:>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Need SEO Services? Book a Complimentary SEO Discovery Call with Favour Obasi-Ike⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Visit our Work and PLAY Entertainment website to learn about our digital marketing services.>> Visit our Official website for the best digital marketing, SEO, and AI strategies today!>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Read SEO Articles>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Need SEO Services? Book a Complimentary SEO Discovery Call with Favour Obasi-Ike⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to the We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠--------------------------------------------------------------------------------Introduction: The "Free Trial" FallacyOffering a "free trial" is a universal business strategy, especially during peak seasons like Black Friday or the holidays. It's the go-to method for attracting customers by lowering the barrier to entry. But have you ever considered that "free" might not be the most effective path to gaining truly committed customers?This article explores a few surprising truths about customer psychology and commitment by comparing the standard free trial with a powerful alternative: the "investment trial." We'll examine why asking for a small, initial investment can fundamentally change the customer relationship and lead to better results.The Surprising Takeaways from Free vs. Investment Trials1. The Power of a Single Dollar: Shifting from a "User" to an "Investor" MindsetThe core difference between a "free trial" and an "investment trial" is the financial commitment. A free trial has none, while an investment trial requires a small payment, even if it's just $1. This seemingly minor detail triggers a significant psychological shift.When a customer pays—even a nominal amount—their mindset changes. They are no longer a passive user getting something for free; they have become an active investor in a potential solution. This act pre-qualifies them and changes their relationship with the product from the very beginning. Because they have invested, they are more likely to perceive the engagement as a "better experience," reinforcing the value of their decision and anticipating an even greater return on a larger future investment....if you now say, okay, it's $99 or it's $1,000 or it's whatever amount of dollars, the person doesn't feel like they have to think twice about started because they've already financially committed to something that was an investment that they were interested in. That's the difference.This initial commitment dramatically shortens the time it takes to convert a trial user into a full-paying customer. The journey from a $1 investment to a $1,000 purchase is psychologically shorter than the journey from "free" to any paid plan. While a free trial may require 14 to 30 days of nurturing to achieve conversion, an investment trial can convert in as little as 10 minutes or one hour because the primary psychological barrier has already been crossed.2. The Real Cost of "Free" Isn't Zero—It's TimeNothing is truly free. In a free trial, the user isn't paying with money, but with an equally valuable currency: their time and attention.When someone engages with a free product, they are spending time processing information and making a decision. The business's goal is to make that time investment feel so valuable that it leads to a financial one. Think of the common B2B strategy of offering a free 30-45 minute consultation call. The prospect invests their time, and in exchange, the business must deliver enough tangible value in that short window to justify a larger investment. The "free" call becomes a sale because the value demonstrated makes the time spent feel worthwhile. The same principle applies to tasting a free food sample—if it delivers immediate value, it leads to a purchase.So if it's a free trial, yes, get it for free. Sign up for free... it's not really free because they're spending time. That's the exchange.The implication for businesses is clear: the product or information offered in a free trial must deliver immediate, tangible value. You must make the user's time investment feel so worthwhile that they are compelled to make a financial one.3. The $2,000 Anomaly: Why High-Ticket Sales Can Be Easier Than Low-Ticket OnesOne of the most surprising claims is that "it's harder for me to sell a $20 product than a $2,000 product." This paradox defies conventional business logic, but the reasoning behind it is sound.Customers often perceive small, recurring payments as nuisances or minor expenses they'd rather avoid. In contrast, they view large, one-time investments as significant projects with a high potential return. A high-ticket investment is tied to a bigger, more valuable outcome—such as achieving AI SEO, building websites, gaining domain authority, or becoming dominant in your area of expertise—that they can justify more easily as a strategic move.This connects directly back to the "investment trial" concept. A person willing to invest just $1 is already thinking about potential returns, which is the exact mindset needed to make a larger, high-value purchase. They have already crossed the mental barrier from being a passive consumer to an active investor.This should encourage you to reconsider your pricing and offer structure. Instead of focusing only on low-cost entry points, consider how to frame your offerings as high-value investments that solve significant problems for your ideal customers.Conclusion: Your Next MoveThe psychology behind a trial offer is often more critical than the price tag. The ultimate goal isn't just to get sign-ups; it's to cultivate an investor's mindset from the very first interaction. By asking for a small commitment, you attract a more serious audience and prime them for a long-term, high-value relationship.As you plan your next offer, ask yourself this: How can you shift the focus from a simple "free sample" to a meaningful "initial investment" to attract your most committed future customers?See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

We Don't PLAY
5 Marketing Takeaway Secrets for Zip Code Marketing 2.0 with Favour Obasi-ike

We Don't PLAY

Play Episode Listen Later Nov 12, 2025 43:57


5 Marketing Takeaway Secrets for Zip Code Marketing 2.0 with Favour Obasi-Ike | Sign up for exclusive SEO insights.Favour discusses Zip Code Marketing 2.0, emphasizing its importance for local businesses. Favour explains that this marketing strategy involves geo-targeting audiences based on their zip codes and interests to achieve local market success through tailored content and advertising.Key platforms for this type of marketing include Amazon, Google, YouTube, and TikTok, with a forward-looking mention of using Connected TV for targeted ads as part of the "2.0" evolution. Favour also stresses the necessity of thorough research before launching ad campaigns and highlights the value of SEO and content strategy in driving commercial growth and connecting with potential customers.The internet is a constant flood of marketing advice. We're told to blog more, post more, and spend more on ads. It's overwhelming, and most of it feels like noise. But every so often, you stumble upon a single conversation that cuts through it all.That's what happened to me during a one-hour Clubhouse talk on "Zip Code Marketing 2.0." Favour shared a series of potent, surprising, and immediately actionable insights that challenge the 'more is more' gospel of content marketing and the 'gamble' of paid ads, offering a refreshingly precise alternative. The talk covered both foundational tactics for local businesses and a stunning look into the future of hyper-local advertising. Here are the five secrets I learned.--------------------------------------------------------------------------------Next Steps for Digital Marketing + SEO Services:>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Need SEO Services? Book a Complimentary SEO Discovery Call with Favour Obasi-Ike⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Visit our Work and PLAY Entertainment website to learn about our digital marketing services.>> Visit our Official website for the best digital marketing, SEO, and AI strategies today!>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Read SEO Articles>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Need SEO Services? Book a Complimentary SEO Discovery Call with Favour Obasi-Ike⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to the We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠--------------------------------------------------------------------------------Takeaway #1: Hyper-Niche SEO Can Deliver Results in Under 24 HoursWe're often told that SEO is a long game, requiring months of consistent effort. This case study proves that with the right strategy, it can be shockingly fast.Favour shared the story of a client selling a "prayer box for busy moms". By researching the competition, they discovered the niche had been neglected for years. After making a few strategic tweaks to the website, the client started getting sales directly from their Google link in less than 24 hours.The real insight wasn't just finding a low-competition keyword; it was understanding the customer's specific behavior. The sales came in at 6 a.m. and 2 a.m.—times when busy moms could find a quiet moment before their day began. This hyper-specific understanding of when and why a customer searches is more powerful than a hundred generic blog posts. It's the direct result of putting research before action.SEO is not just blog, blog, blog, blog. Like there there has to be some reasoning behind it.The lesson: your fastest path to profit might not be broad appeal, but a laser-focused solution for a neglected niche whose buying habits you can pinpoint to the hour.Takeaway #2: The Golden Rule of Ad Spend Is About Time, Not MoneyFor many businesses, running paid ads feels like gambling. You put money in and hope for the best. The speaker offered a simple, powerful principle to completely reframe this approach.Do not spend a dollar on ads if you've not spent a second on research.The logic is undeniable: running ads to a market that already needs and is searching for your product is infinitely more effective than trying to create demand from scratch. True success in advertising doesn't start with a campaign; it starts with research and development (R&D) to find the perfect market fit. Stop treating your ad budget like a slot machine and start treating it as the final step in a rigorous R&D process.Takeaway #3: Every Online Sale Is a Treasure Map (And X Marks the Zip Code)This point was so simple it was brilliant. Every single time you make an online sale—whether through Shopify, Squarespace, or Stripe—you collect a crucial piece of data: the customer's zip code.This isn't just logistical information for shipping. It's a treasure map. That zip code is a clear, unambiguous signal telling you exactly where your audience lives. The speaker used a perfect analogy: you should be selling jackets to people in cold zip codes and t-shirts to those who don't need jackets. It sounds obvious, but how many businesses ignore this data and market their "jackets" to everyone, everywhere? This means your most valuable marketing asset isn't a new ad campaign; it's a spreadsheet of your top 10 customer zip codes and a plan to dominate them.Takeaway #4: Paid Ads Aren't the Enemy of SEO—They're "Accelerated SEO"Once you've used your sales data to identify your "treasure map" of high-value zip codes, the next step isn't just organic—it's what the speaker calls "Accelerated SEO."The age-old debate of "Paid vs. Organic" is a false choice. The speaker reframed paid advertising not as a competitor to SEO, but as a faster way to own the keywords that matter in the places that matter. To prove the point, they shared an experiment: a simple $5/day Facebook ad campaign. By targeting only the specific zip codes with proven search interest, the results were incredible. The cost-per-click (CPC), which started around 30 cents, steadily dropped to 14 cents, and in some cases, as low as 9 cents.This dramatic cost reduction happens because by targeting only zip codes with proven, active search interest, the ad's relevance score skyrockets. Platforms like Facebook reward this high relevance with significantly lower costs, eliminating wasted spend on uninterested audiences.Takeaway #5: Zip Code Marketing 2.0 Is Taking Over Local TV and BillboardsThis was the most forward-looking secret of the entire talk. The "2.0" in the title isn't just about optimizing search and social—it's about applying zip code precision to channels once reserved for national brands: Connected TV and digital billboards.Favour explained that it's now possible to run ads on platforms like Peacock, Netflix, and various sports channels targeted only to viewers in specific zip codes. Imagine a local business running a TV commercial that's only seen by households in their most profitable neighborhoods. Or, consider the strategy of running ads on digital billboards within the zip code of a major conference, reaching every attendee during their downtime without having to be there physically. This is the future of local marketing—using data to show up on the biggest screens, but only for the exact audience that matters.Conclusion: From Local Champion to Global ContenderThe core theme was that effective marketing isn't about shouting the loudest; it's about deep research and showing up precisely where and when your audience needs you. Whether it's analyzing the 2 a.m. shopping habits of a busy mom or targeting a TV ad to a single zip code, the data to win is already at your fingertips.As Favour powerfully stated, "You can't be a global champion if you're not a local champion." Success starts by dominating your specific market first. Before you try to conquer the world, you have to win your neighborhood.It leaves one final, crucial question for all of us: What hidden data is your business already collecting that could unlock your next breakthrough?See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Mexico Business Now
“Smart Stadiums: Missed Opportunity or Monetization Breakthrough?” by Yassef Lotina, CEO, Datawifi (AA1819)

Mexico Business Now

Play Episode Listen Later Nov 12, 2025 6:18


The following article of the Tech industry is: “Smart Stadiums: Missed Opportunity or Monetization Breakthrough?” by Yassef Lotina, CEO, Datawifi.

MoneyWise
He Built a $20M Brand Without a Media Background

MoneyWise

Play Episode Listen Later Nov 11, 2025 37:38


Stop making million-dollar decisions alone. Hampton gives you a personal board of eight vetted founders in your city who meet monthly to tackle your hardest problems. Find your group: joinhampton.comAdam White didn't set out to build a media company – he just wanted a job in sports. So at 19, he started posting informational interviews on a Wix site. Today, he runs a $20M brand with NFL partnerships and no background in media. Because in the end, it wasn't about who he knew – it was about who knew him, and how he got in the right rooms by outplaying legacy media at their own game.Here's what we talk about:Building Front Office Sports out of his dorm roomWhy brand aura matters more than ever and how to create it from scratchThe tweet that led to a $750K investmentWhy he gave up 51% of the business early – and doesn't regret itThe role of soft touchpoints in landing major dealsGrowing to 800K newsletter subs without chasing SEOHow an official NFL content partnership changed everythingDiversifying revenue from newsletters, social, events, and brand partnershipsThe personal side: paying off student debt, buying his mom a car, and defining success as freedomCool Links:Hampton https://www.joinhampton.com/Lower Street https://www.lowerstreet.co/Front Office Sports https://frontofficesports.com/ Adam White https://www.linkedin.com/in/adam-white-85ab4389/Sponsors:Protect your upside and get your time back at cressetcapital.com/moneywiseAchieve your dream body with dailybodycoach.com/moneywiseJoin 700+ founders hiring A-players in Latin America at hirewithnear.com/moneywiseChapters:(0:42) Building Front Office Sports: Growth & Early Days(1:40) Revenue Milestones(3:40) Building Brand Aura & Early Partnerships(10:34) Attracting Investors & Business Model Shift(13:24) Audience Growth During COVID(16:04) Monetization & Revenue Diversification(17:44) Philosophy on Investors(19:08) New Investors, Professionalization, & Validation(22:07) NFL Partnership (25:44) Networking Secrets(28:31) Personal Growth as a CEO(30:45) Personal Financial Journey & Mindset(33:40) Motivation, Competition, & Enjoying the JourneyThis podcast is a ridiculous concept: high-net-worth people reveal their personal finances. Inspired by real conversations happening in the Hampton community.Your Host: Harry MortonFounder of Lower Street, a podcast production company helping brands launch and grow top-tier podcasts.Co-parents a cow named Eliza.

School of Podcasting
Small Audience, Big Results: Making Sponsor Deals Work for Any Podcaster

School of Podcasting

Play Episode Listen Later Nov 10, 2025 35:54


Hey everyone, it's Dave Jackson from the School of Podcasting! In today's episode, I sit down with Heidi Kay Begay from Red House Productions (website: redhouseproductions.net) to discuss how you don't need a massive audience to start monetizing your podcast. She reveals practical and inspiring strategies to pitch your value and land meaningful brand relationships, even when your show is still growing.Key Points & TakeawaysYou Don't Need Huge Download Numbers: Heidi Kay Begay shares how she started pitching to sponsors around episode 30 of her niche show, Flute360, and landed deals despite having a small audience.Mindset Shift: Treating your podcast like a business is crucial. I loved Heidi's “corn and wheat” metaphor—don't expect business results if you're just planting hobby seeds!Pitching Sponsors: Heidi describes reaching out directly to music-branded companies—flute makers, apparel, gadgets—and focusing on how to create a win/win relationship from day one. She didn't let her lack of experience or nerves stop her!Focus on Value Over Numbers: Rather than falling for CPM (cost per mille) models, Heidi looked at what brands spend for visibility in her industry—conference booths, event program ads, etc.—and built sponsorship packages (bronze, silver, gold) that reflected that value.Partnership, Not Just Ad Reads: Heidi emphasizes listening to a sponsor's specific goals and showing genuine interest in their needs, often including interview opportunities and co-promotions to make the partnership more meaningful.Negotiation is Key: Most deals aren't signed after one email. Expect lots of back and forth, and be ready to listen and adjust your offer. Don't feel you need everything perfect before you start the conversation.Pricing Sponsorships: Heidi recommends considering not only downloads but also your total digital presence—social media, mailing list, engagement rates, speaking appearances, etc. Sponsors look at much more than just podcast stats.Campaign Tracking & Follow-Up: Not all sponsors require detailed post-campaign stats. Some are satisfied knowing their brand was featured; others want custom URLs to track results. Being organized and professional goes a long way.Dealing with Rejection: Both Heidi and I agree—a “no” today could be a “yes” later. Don't burn bridges, rejection is often just “not now.”AI Music Tools: I shared my experience using Suno (suno.ai), an AI music creation platform, to generate podcast outro music. If you use paid tiers, you own the commercial rights (worth checking out, especially if you need affordable, legal music for your show).Check out Heidi's Course on Monetization.Websites Mentionedredhouseproductions.net – Heidi's podcast production/consulting hub.schoolofpodcasting.com – My site for podcast coaching, resources, and community.suno.ai – AI music creation platform.horseradionetwork.com – Referenced for creative sponsorship strategies.

We Don't PLAY
Chris Rodgers and Jesse Farley: SEO Tactics; Past, Present, and Future AI Trends in Digital Marketing

We Don't PLAY

Play Episode Listen Later Nov 10, 2025 30:51


Meet our SEO guest experts, Chris Rodgers and Jesse Farley of CSP Agency, discussing the history and future of Search Engine Optimization (SEO).Chris explains that he founded the company in 2012 as SEO Pros, focusing on providing better value to clients and eventually pivoting to a business-centric SEO approach after meeting Jesse. Jesse shares his extensive background in the industry, including co-founding an SEO company in 2000 and his focus on integrating SEO with strategic business goals as an in-house team would. Our conversation also explores the impact of Artificial Intelligence (AI) on SEO, concluding that older, purely keyword-driven technical SEO is "dead," but a "human-first", audience-aligned approach is more crucial than ever for success with large language models (LLMs). Finally, our guests stress the importance of simplifying SEO concepts for clients and providing measurable business value with CSP Agency (LinkedIn).Glossary of Key Terms in this episodeAI (Artificial Intelligence)Technology that enables computers to perform tasks that typically require human intelligence. In the context of the podcast, it refers to systems like ChatGPT that provide conversational answers and are changing how users access information.Answer EngineA system designed to give a direct answer to a question (e.g., "2+2 equals 4") rather than a list of websites. This is contrasted with traditional search engines that provide links for the user to sift through.BacklinkingThe practice of getting other websites to link to your own. The podcast explains that its strategy has evolved from being keyword-focused to being brand-mention-focused.Brand MentionsInstances where a brand name (e.g., "JBL") is mentioned online. This is now seen as a crucial signal of authority and relevance, especially when paired with a sentiment score.Business-First ApproachAn SEO strategy that prioritizes delivering true business value, such as revenue and strategic goals, over simply increasing rankings and traffic.Canonical TagsA type of HTML tag mentioned as part of the technical SEO jargon that can confuse clients who "don't understand what canonical tags mean."Core Web VitalsA set of specific technical performance metrics that Google uses to measure user experience. Jesse dismisses them as largely unimportant except as a minor tie-breaker.CSP AgencyThe company featured in the podcast, co-led by Chris and Jesse, which focuses on a "business-first" and "human-first" approach to SEO.Human-First ApproachAn SEO philosophy focused on understanding and answering the direct, conversational questions of a human audience, rather than targeting the synthesized keywords that search engines use.In-house TeamA company's internal marketing department. Jesse contrasts their strategic role with the typical executional role of an external agency.KISSAn acronym for "Keep It Simple, Stupid." It is the guiding principle for CSP Agency's client education philosophy, emphasizing clarity and the avoidance of jargon.LLMs (Large Language Models)The underlying technology for AI systems like ChatGPT. The podcast stresses that modern SEO must be aligned with how LLMs process information and understand human queries.Meat (or MEAT)Jesse's expansion of Google's E-A-T framework, adding M for Multimedia and E for Engagement to encourage diverse content formats and interactive experiences.SEO (Search Engine Optimization)The practice of optimizing a website and its online presence to rank higher in search engine results. The podcast details its evolution from a technical, keyword-based practice to a strategic, human-centric marketing channel.SEO ProsThe original name of Chris's company when he founded it in 2012.Website MigrationsThe process of moving a website to a new domain, platform, or server. Jesse notes that his agency has saved many clients from "dire straits" during these complex technical processes.XML Feeds / XML IndexTechnical methods for syndicating and indexing content, mentioned as part of the complex back-end of how websites are structured for search engines to crawl.--------------------------------------------------------------------------------Next Steps for Digital Marketing + SEO Services:>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Need SEO Services? Book a Complimentary SEO Discovery Call with Favour Obasi-Ike⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Visit our Work and PLAY Entertainment website to learn about our digital marketing services.>> Visit our Official website for the best digital marketing, SEO, and AI strategies today!>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Read SEO Articles>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Need SEO Services? Book a Complimentary SEO Discovery Call with Favour Obasi-Ike⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to the We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠--------------------------------------------------------------------------------See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

0xResearch
Morpho, Hyperliquid & The State of HyperEVM | Charlie, Felix Protocol

0xResearch

Play Episode Listen Later Nov 10, 2025 79:11


This week, we went live to discuss the fallout from Stream's DeFi blowup and its impact on Morpho. We then took a deep dive into the current state of HyperEVM and the unique opportunity that Hyperliquid has right now. Thanks for tuning in! As always, remember this podcast is for informational purposes only, and any views expressed by anyone on the show are solely their opinions, not financial advice. -- Follow Charlie: https://x.com/0xBroze Follow Blockworks Research: https://x.com/blockworksres Follow Danny: https://x.com/defi_kay_ Follow Boccaccio: https://x.com/salveboccaccio -- Katana directs chain revenue back to DeFi users for consistently higher yields. It starts with VaultBridge, which turns bridged assets into yield streams that back a perpetually funded real yield, boosting rewards for DeFi users. Katana is pioneering Productive TVL, assets actually being used in DeFi and reinforces this with Chain-owned Liquidity, permanent liquidity the chain controls. Stop sleeping on your bags: https://app.katana.network/?utm_source=BW-Pod -- A yearly Blockworks Research subscription is $4,500, but now you can get our latest MetaDAO research report absolutely free. Read up on the latest funding models and what it all could mean for the future of ICOs: https://link.blockworks.co/metadaoreport -- Subscribe on YouTube: https://bit.ly/3foDS38 Subscribe on Apple: https://apple.co/3SNhUEt Subscribe on Spotify: https://spoti.fi/3NlP1hA Get top market insights and the latest in crypto news. Subscribe to Blockworks Daily Newsletter: ⁠https://blockworks.co/newsletter/⁠ -- Timestamps: (0:00) Introduction (1:59) Morpho & Curators (4:57) DeFi Lending Models (20:00) Katana Ad (20:23) The State of HyperEVM (42:30) Unit's Monetization (47:25) Hyperliquid's Unique Opportunity (54:41) HIP-5 (1:03:08) Hyperliquid Assistance Fund (1:07:38) Katana Ad (1:08:36) The MegaETH ICO Drama -- Check out Blockworks Research today! Research, data, governance, tokenomics, and models – now, all in one place Blockworks Research: https://www.blockworksresearch.com/ Free Daily Newsletter: https://blockworks.co/newsletter -- Disclaimer: Nothing said on 0xResearch is a recommendation to buy or sell securities or tokens. This podcast is for informational purposes only, and any views expressed by anyone on the show are solely our opinions, not financial advice. Boccaccio, Danny, and our guests may hold positions in the companies, funds, or projects discussed.

two & a half gamers
Legend of Elements Review: Legend of Mushroom 2.0, but 3D. Did it work?

two & a half gamers

Play Episode Listen Later Nov 10, 2025 44:22


Legend of Elements is a 3D idle RPG from the LoM lineage. Core fantasy is “numbers go up,” delivered via auto-progress + layered upgrades, then monetized through stacked gachas and step offers. Ads exist but are effectively a decoy; there isn't even a “remove ads” pack. UA is ~98% Google (YouTube + AdWords) with AI/UGC and “fake gameplay” motifs.Systems & sinks (what actually drives playtime/spend)• Two gachas: character (spirits) and skill, with very low SSR rates; also ad-summon entries (“2 free summons for an ad”).• “Online chest”: ~5x/day random gacha ticks, granted every ~5 minutes online.• 3–4 battle passes active during launch window; heavy event stack and daily quests.• Notification-baiting tactic: tiny “free” rewards (e.g., 5 soft-currency) inside every shop/offer to create badge-clearing behavior and force shop opens.Monetization architecture (how money happens)• Ads are a decoy to lift IAP; no VIP/no-ads pack to sell the removal.• Primary pay drivers: gachas + step offers (offer ladders surfaced early/often).• Panel consensus: at ~$100K/day IAP scale, there's little incentive to optimize ads.UA mix & creatives (why it scales on Google)• ~98% of impressions from YouTube + AdWords; almost nothing elsewhere.• Creative pillars: AI faces/VO, UGC narratives, meme remakes, Genshin/Diablo-style “fake gameplay.”• Uses creator placements (e.g., known Supercell YouTubers featured as ad talent).Servers & competitive pressure (why shard)• Thousands of small shards opened continuously; servers “die,” then merge, resetting the race.• Keep leaderboards small so winning feels plausible; too many whales per shard depresses motivation.Get our MERCH NOW: 25gamers.com/shop--------------------------------------PVX Partners offers non-dilutive funding for game developers.Go to: https://pvxpartners.com/They can help you access the most effective form of growth capital once you have the metrics to back it.- Scale fast- Keep your shares- Drawdown only as needed- Have PvX take downside risk alongside you+ Work with a team entirely made up of ex-gaming operators and investorsFor an ever-growing number of game developers, this means that now is the perfect time to invest in monetizing direct-to-consumer at scale.Our sponsor FastSpring:Has delivered D2C at scale for over 20 yearsThey power top mobile publishers around the worldLaunch a new webstore, replace an existing D2C vendor, or add a redundant D2C vendor at fastspring.gg.With Playablemaker, you can finally create playable and interactive adsNO-CODE + ON-BUDGET + LIGHTNING FASThttps://playablemaker.com/25gamersThis is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let's not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.Panelists: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Jakub Remia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠r,⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Felix Braberg, Matej Lancaric⁠Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2um8eguhf-c~H9idcxM271mnPzdWbipg00:00 intro00:48 Positioning & lineage04:40 Core loop & systems10:10 Monetization architecture14:40 Live-ops cadence18:00 UA strategy (98% Google)33:30 Creatives that convert41:20 Verdict & KPI checklistMatej LancaricUser Acquisition & Creatives Consultant⁠https://lancaric.meFelix BrabergAd monetization consultant⁠https://www.felixbraberg.comJakub RemiarGame design consultant⁠https://www.linkedin.com/in/jakubremiarPlease share the podcast with your industry friends, dogs & cats. Especially cats! They love it!Hit the Subscribe button on YouTube, Spotify, and Apple!Please share feedback and comments - matej@lancaric.me

The Bid Picture - Cybersecurity & Intelligence Analysis
420. AI Automation, Layoffs, and the Monetization of Loneliness

The Bid Picture - Cybersecurity & Intelligence Analysis

Play Episode Listen Later Nov 9, 2025 17:00


Send Bidemi a Text Message!In this episode, host Bidemi Ologunde connects Amazon's recent layoffs and AI/automation push to everyday life—how task automation is reshaping hiring, local economies, and the culture of work. He also unpacks the rise of loneliness in a more screen-mediated world and the booming business that monetizes it—from creator DMs and OnlyFans to AI companion apps—then shares practical steps on how to future-proof your skills, efficient budgeting on “comfort spending,” and rebuilding real connection at work and at home.Support the show

MacVoices Video
MacVoices #25279: Live! - GM Invokes Jobs, Pixels Can't Call 911, and Neato Disappoints

MacVoices Video

Play Episode Listen Later Nov 7, 2025 29:49


A lively MacVoices Live! panel debates GM's CarPlay removal—using a shaky Steve Jobs analogy—arguing the real motive is subscriptions and data. Chuck Joiner, Marty Jencius, Web Bixby, Jim Rea, Brian Flanigan-Arthurs, Eric Bolden, and David Ginsburg contrast Toyota's deeper CarPlay/Maps EV integration and note renter demand, plus which brands still lack it. Also covered: Google Pixel 911 call problems, an Atlas browser clipboard flaw, and Neato ending cloud support early for robot vacuums amid Roomba's struggles.  MacVoices is supported by SurfShark. Go to https://surfshark.com/macvoices or use code “macvoices" at checkout to get 4 extra months of Surfshark VPN! Show Notes: Chapters: [0:08] Intro and sponsor mention [1:16] GM drops CarPlay; Jobs analogy picked apart [4:45] Monetization motives: subscriptions and data [7:14] Will others follow? Toyota expands CarPlay/Maps [8:54] Rental car demand for CarPlay [11:14] Who doesn't support CarPlay: quick list [12:24] Panelist joins; brief iPad training aside [15:01] Google Pixel 911 calling issues [16:38] Atlas browser clipboard vulnerability [19:18] Neato ends cloud support early [23:21] Roomba financial troubles; alternatives [24:25] Real-world robot vacuum experiences [27:38] Wrap and credits Links:   GM removing CarPlay from more cars, bizarrely citing Steve Jobs as inspiration https://9to5mac.com/2025/10/22/gm-removing-carplay-from-more-cars-bizarrely-citing-steve-jobs-as-inspiration/ Google Pixels Are Still Having Problems Calling 911 https://lifehacker.com/tech/google-pixels-are-still-getting-911-bugs ChatGPT's AI Browser Has a Nasty Security Vulnerability https://lifehacker.com/tech/chatgpt-atlas-clipboard-injection-vulnerability Neato cloud shutdown sees robocleaners robbed of their smarts https://9to5mac.com/2025/10/27/neato-cloud-shutdown-is-the-latest-example-of-a-failed-company-bricking-smart-products/ OpenAI just bought the team behind Apple Shortcuts https://9to5mac.com/2025/10/23/openai-just-bought-the-team-behind-apple-shortcuts/ iCloud data helps crack NBA and mob poker scheme https://appleinsider.com/articles/25/10/24/how-icloud-backups-helped-expose-a-mob-and-nba-linked-poker-cheating-scandal PSA: Here's why a cosmic orange iPhone 17 Pro can turn rose gold https://9to5mac.com/2025/10/21/viral-rose-gold-iphone-17-pro-discoloration/   Guests: Web Bixby has been in the insurance business for 40 years and has been an Apple user for longer than that.You can catch up with him on Facebook, Twitter, and LinkedIn, but prefers Bluesky. Eric Bolden is into macOS, plants, sci-fi, food, and is a rural internet supporter. You can connect with him on Twitter, by email at embolden@mac.com, on Mastodon at @eabolden@techhub.social, on his blog, Trending At Work, and as co-host on The Vision ProFiles podcast. Brian Flanigan-Arthurs is an educator with a passion for providing results-driven, innovative learning strategies for all students, but particularly those who are at-risk. He is also a tech enthusiast who has a particular affinity for Apple since he first used the Apple IIGS as a student. You can contact Brian on twitter as @brian8944. He also recently opened a Mastodon account at @brian8944@mastodon.cloud. Jeff Gamet is a technology blogger, podcaster, author, and public speaker. Previously, he was The Mac Observer's Managing Editor, and the TextExpander Evangelist for Smile. He has presented at Macworld Expo, RSA Conference, several WordCamp events, along with many other conferences. You can find him on several podcasts such as The Mac Show, The Big Show, MacVoices, Mac OS Ken, This Week in iOS, and more. Jeff is easy to find on social media as @jgamet on Twitter and Instagram, jeffgamet on LinkedIn., @jgamet@mastodon.social on Mastodon, and on his YouTube Channel at YouTube.com/jgamet. David Ginsburg is the host of the weekly podcast In Touch With iOS where he discusses all things iOS, iPhone, iPad, Apple TV, Apple Watch, and related technologies. He is an IT professional supporting Mac, iOS and Windows users. Visit his YouTube channel at https://youtube.com/daveg65 and find and follow him on Twitter @daveg65 and on Mastodon at @daveg65@mastodon.cloud. Dr. Marty Jencius has been an Associate Professor of Counseling at Kent State University since 2000. He has over 120 publications in books, chapters, journal articles, and others, along with 200 podcasts related to counseling, counselor education, and faculty life. His technology interest led him to develop the counseling profession ‘firsts,' including listservs, a web-based peer-reviewed journal, The Journal of Technology in Counseling, teaching and conferencing in virtual worlds as the founder of Counselor Education in Second Life, and podcast founder/producer of CounselorAudioSource.net and ThePodTalk.net. Currently, he produces a podcast about counseling and life questions, the Circular Firing Squad, and digital video interviews with legacies capturing the history of the counseling field. This is also co-host of The Vision ProFiles podcast. Generally, Marty is chasing the newest tech trends, which explains his interest in A.I. for teaching, research, and productivity. Marty is an active presenter and past president of the NorthEast Ohio Apple Corp (NEOAC). Jim Rea built his own computer from scratch in 1975, started programming in 1977, and has been an independent Mac developer continuously since 1984. He is the founder of ProVUE Development, and the author of Panorama X, ProVUE's ultra fast RAM based database software for the macOS platform. He's been a speaker at MacTech, MacWorld Expo and other industry conferences. Follow Jim at provue.com and via @provuejim@techhub.social on Mastodon. Guy Serle, best known for being one of the co-hosts of the MyMac Podcast, sincerely apologizes for anything he has done or caused to have happened while in possession of dangerous podcasting equipment. He should know better but being a blonde from Florida means he's probably incapable of understanding the damage he has wrought. Guy is also the author of the novel, The Maltese Cube. You can follow his exploits on Twitter, catch him on Mac to the Future on Facebook, at @Macparrot@mastodon.social, and find everything at VertShark.com. Support: Become a MacVoices Patron on Patreon      http://patreon.com/macvoices      Enjoy this episode? Make a one-time donation with PayPal Connect: Web:      http://macvoices.com Twitter: http://www.twitter.com/chuckjoiner      http://www.twitter.com/macvoices Mastodon:      https://mastodon.cloud/@chuckjoiner Facebook:      http://www.facebook.com/chuck.joiner MacVoices Page on Facebook:      http://www.facebook.com/macvoices/ MacVoices Group on Facebook:      http://www.facebook.com/groups/macvoice LinkedIn:      https://www.linkedin.com/in/chuckjoiner/ Instagram:      https://www.instagram.com/chuckjoiner/ Subscribe:      Audio in iTunes      Video in iTunes      Subscribe manually via iTunes or any podcatcher: Audio: http://www.macvoices.com/rss/macvoicesrss      Video: http://www.macvoices.com/rss/macvoicesvideorss

MacVoices Audio
MacVoices #25279: Live! - GM Invokes Jobs, Pixels Can't Call 911, and Neato Disappoints

MacVoices Audio

Play Episode Listen Later Nov 7, 2025 24:58


A lively MacVoices Live! panel debates GM's CarPlay removal—using a shaky Steve Jobs analogy—arguing the real motive is subscriptions and data. Chuck Joiner, Marty Jencius, Web Bixby, Jim Rea, Brian Flanigan-Arthurs, Eric Bolden, and David Ginsburg contrast Toyota's deeper CarPlay/Maps EV integration and note renter demand, plus which brands still lack it. Also covered: Google Pixel 911 call problems, an Atlas browser clipboard flaw, and Neato ending cloud support early for robot vacuums amid Roomba's struggles.  MacVoices is supported by SurfShark. Go to https://surfshark.com/macvoices or use code "macvoices" at checkout to get 4 extra months of Surfshark VPN! Show Notes: Chapters: [0:08] Intro and sponsor mention [1:16] GM drops CarPlay; Jobs analogy picked apart [4:45] Monetization motives: subscriptions and data [7:14] Will others follow? Toyota expands CarPlay/Maps [8:54] Rental car demand for CarPlay [11:14] Who doesn't support CarPlay: quick list [12:24] Panelist joins; brief iPad training aside [15:01] Google Pixel 911 calling issues [16:38] Atlas browser clipboard vulnerability [19:18] Neato ends cloud support early [23:21] Roomba financial troubles; alternatives [24:25] Real-world robot vacuum experiences [27:38] Wrap and credits Links:   GM removing CarPlay from more cars, bizarrely citing Steve Jobs as inspiration https://9to5mac.com/2025/10/22/gm-removing-carplay-from-more-cars-bizarrely-citing-steve-jobs-as-inspiration/ Google Pixels Are Still Having Problems Calling 911 https://lifehacker.com/tech/google-pixels-are-still-getting-911-bugs ChatGPT's AI Browser Has a Nasty Security Vulnerability https://lifehacker.com/tech/chatgpt-atlas-clipboard-injection-vulnerability Neato cloud shutdown sees robocleaners robbed of their smarts https://9to5mac.com/2025/10/27/neato-cloud-shutdown-is-the-latest-example-of-a-failed-company-bricking-smart-products/ OpenAI just bought the team behind Apple Shortcuts https://9to5mac.com/2025/10/23/openai-just-bought-the-team-behind-apple-shortcuts/ iCloud data helps crack NBA and mob poker scheme https://appleinsider.com/articles/25/10/24/how-icloud-backups-helped-expose-a-mob-and-nba-linked-poker-cheating-scandal PSA: Here's why a cosmic orange iPhone 17 Pro can turn rose gold https://9to5mac.com/2025/10/21/viral-rose-gold-iphone-17-pro-discoloration/   Guests: Web Bixby has been in the insurance business for 40 years and has been an Apple user for longer than that.You can catch up with him on Facebook, Twitter, and LinkedIn, but prefers Bluesky. Eric Bolden is into macOS, plants, sci-fi, food, and is a rural internet supporter. You can connect with him on Twitter, by email at embolden@mac.com, on Mastodon at @eabolden@techhub.social, on his blog, Trending At Work, and as co-host on The Vision ProFiles podcast. Brian Flanigan-Arthurs is an educator with a passion for providing results-driven, innovative learning strategies for all students, but particularly those who are at-risk. He is also a tech enthusiast who has a particular affinity for Apple since he first used the Apple IIGS as a student. You can contact Brian on twitter as @brian8944. He also recently opened a Mastodon account at @brian8944@mastodon.cloud. Jeff Gamet is a technology blogger, podcaster, author, and public speaker. Previously, he was The Mac Observer's Managing Editor, and the TextExpander Evangelist for Smile. He has presented at Macworld Expo, RSA Conference, several WordCamp events, along with many other conferences. You can find him on several podcasts such as The Mac Show, The Big Show, MacVoices, Mac OS Ken, This Week in iOS, and more. Jeff is easy to find on social media as @jgamet on Twitter and Instagram, jeffgamet on LinkedIn., @jgamet@mastodon.social on Mastodon, and on his YouTube Channel at YouTube.com/jgamet. David Ginsburg is the host of the weekly podcast In Touch With iOS where he discusses all things iOS, iPhone, iPad, Apple TV, Apple Watch, and related technologies. He is an IT professional supporting Mac, iOS and Windows users. Visit his YouTube channel at https://youtube.com/daveg65 and find and follow him on Twitter @daveg65 and on Mastodon at @daveg65@mastodon.cloud. Dr. Marty Jencius has been an Associate Professor of Counseling at Kent State University since 2000. He has over 120 publications in books, chapters, journal articles, and others, along with 200 podcasts related to counseling, counselor education, and faculty life. His technology interest led him to develop the counseling profession 'firsts,' including listservs, a web-based peer-reviewed journal, The Journal of Technology in Counseling, teaching and conferencing in virtual worlds as the founder of Counselor Education in Second Life, and podcast founder/producer of CounselorAudioSource.net and ThePodTalk.net. Currently, he produces a podcast about counseling and life questions, the Circular Firing Squad, and digital video interviews with legacies capturing the history of the counseling field. This is also co-host of The Vision ProFiles podcast. Generally, Marty is chasing the newest tech trends, which explains his interest in A.I. for teaching, research, and productivity. Marty is an active presenter and past president of the NorthEast Ohio Apple Corp (NEOAC). Jim Rea built his own computer from scratch in 1975, started programming in 1977, and has been an independent Mac developer continuously since 1984. He is the founder of ProVUE Development, and the author of Panorama X, ProVUE's ultra fast RAM based database software for the macOS platform. He's been a speaker at MacTech, MacWorld Expo and other industry conferences. Follow Jim at provue.com and via @provuejim@techhub.social on Mastodon. Guy Serle, best known for being one of the co-hosts of the MyMac Podcast, sincerely apologizes for anything he has done or caused to have happened while in possession of dangerous podcasting equipment. He should know better but being a blonde from Florida means he's probably incapable of understanding the damage he has wrought. Guy is also the author of the novel, The Maltese Cube. You can follow his exploits on Twitter, catch him on Mac to the Future on Facebook, at @Macparrot@mastodon.social, and find everything at VertShark.com. Support:      Become a MacVoices Patron on Patreon      http://patreon.com/macvoices      Enjoy this episode? Make a one-time donation with PayPal Connect:      Web:      http://macvoices.com      Twitter:      http://www.twitter.com/chuckjoiner      http://www.twitter.com/macvoices      Mastodon:      https://mastodon.cloud/@chuckjoiner      Facebook:      http://www.facebook.com/chuck.joiner      MacVoices Page on Facebook:      http://www.facebook.com/macvoices/      MacVoices Group on Facebook:      http://www.facebook.com/groups/macvoice      LinkedIn:      https://www.linkedin.com/in/chuckjoiner/      Instagram:      https://www.instagram.com/chuckjoiner/ Subscribe:      Audio in iTunes      Video in iTunes      Subscribe manually via iTunes or any podcatcher:      Audio: http://www.macvoices.com/rss/macvoicesrss      Video: http://www.macvoices.com/rss/macvoicesvideorss

two & a half gamers
Chaos Zero Nightmare Review: 20 Systems in 7 Minutes & players love It

two & a half gamers

Play Episode Listen Later Nov 6, 2025 32:03


Chaos Zero Nightmare is the spiciest deck-builder gacha of 2025! Lovecraft vibes, anime polish, Slay-the-Spire runs, Honkai-style meta, and launch numbers that slap: ~$500K/day, peak ~$800K/day, ~$8M in 2 weeks.WHAT YOU'LL LEARNCore loop: deck thinning, evolving cards, run sequencingMeta design: pity/duplicates, banner cadence, progression layersWhy community is more than broad UA (Discord ≈50k, Reddit ≈120k)Creative strategy for high-LTV audiences (what to show, what to skip)Monetization & live-ops beats that actually move revenueKEY TAKEAWAYFor hardcore, high-LTV audiences, authentic, system-forward storytelling + community momentum beats shortcut UA tactics. Frame content around runs, banners, and boss mastery moments; use paid to amplify the community, not replace it.Get our MERCH NOW: 25gamers.com/shop--------------------------------------PVX Partners offers non-dilutive funding for game developers.Go to: https://pvxpartners.com/They can help you access the most effective form of growth capital once you have the metrics to back it.- Scale fast- Keep your shares- Drawdown only as needed- Have PvX take downside risk alongside you+ Work with a team entirely made up of ex-gaming operators and investors---------------------------------------For an ever-growing number of game developers, this means that now is the perfect time to invest in monetizing direct-to-consumer at scale.Our sponsor FastSpring:Has delivered D2C at scale for over 20 yearsThey power top mobile publishers around the worldLaunch a new webstore, replace an existing D2C vendor, or add a redundant D2C vendor at fastspring.gg.---------------------------------------This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let's not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.Panelists: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Jakub Remia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠r,⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Felix Braberg, Matej Lancaric⁠Podcast: Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2um8eguhf-c~H9idcxM271mnPzdWbipgCHAPTERS00:00 — Cold open: “How much money?”03:31 — What is CZN? Tone, horror-anime polish03:43 — Design DNA: Slay the Spire / Darkest Dungeon / Honkai / “save data”09:36 — Core loop & tactics: combos, turn order, auto-off for bosses20:23 — Company context & positioning22:20 — Revenue reality: ~$500K/day → ~$800K/day; ~$8M in two weeks26:08 — UA vs Community: closed betas, brand-safe creatives, Discord/Reddit---------------------------------------Matej LancaricUser Acquisition & Creatives Consultant⁠https://lancaric.meFelix BrabergAd monetization consultant⁠https://www.felixbraberg.comJakub RemiarGame design consultant⁠https://www.linkedin.com/in/jakubremiar---------------------------------------Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it!Hit the Subscribe button on YouTube, Spotify, and Apple!Please share feedback and comments - matej@lancaric.me---------------------------------------If you are interested in getting UA tips every week on Monday, visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠lancaric.substack.com⁠⁠⁠⁠⁠⁠ & sign up for the Brutally Honest newsletter by Matej LancaricDo you have UA questions nobody can answer? Ask ⁠⁠⁠⁠⁠⁠⁠⁠Matej AI⁠⁠⁠⁠⁠⁠ - the First UA AI in the gaming industry! https://lancaric.me/matej-ai

Creative Elements
#263: How To Succeed on YouTube Today feat. Colin & Samir [Greatest Hits]

Creative Elements

Play Episode Listen Later Nov 4, 2025 58:25


I interviewed YouTube legends, Colin and Samir. They are the most influential duo in the creator economy. Today, they talk about how to build a channel that stands the test of time. In this episode, you'll learn the importance of formats in building a strong brand, how to set your channel up for financial success, and we vent about miscellaneous gripes we all have. ⁠⁠⁠⁠Full transcript and show notes⁠⁠⁠⁠ Colin and Samir's ⁠⁠⁠⁠Website⁠⁠⁠ / ⁠⁠⁠Twitter⁠⁠⁠ / ⁠⁠⁠YouTube⁠⁠⁠ / ⁠⁠Instagram⁠⁠ *** TIMESTAMPS (00:00) The Most Influential Duo on YouTube (01:08) What Are Successful YouTubers Doing Right Now (03:47) Relationship Between Consistency and a Strong Brand (12:38) What Consistency Looks Like in the C&S Brand (16:27) Don't Commercialize Your Passion (18:51) Turning Your Channel Into a Business (25:52) The Future of Monetization (29:41) YouTubers Are Underselling Themselves to Brands (39:02) Merch as a Revenue Driver Vs Brand Loyalty (41:12) Future of Shorts (44:07) What Happens When Thumbnails Become Less Important (46:41) What's the Deal with Livestreaming (50:23) Venting to Each Other About the World Around Us (55:46) Learn How to Secure High Paying Brand Deals *** RECOMMENDED NEXT EPISODE → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠#209: Paddy Galloway – How he makes any niche go viral⁠ → ⁠#164: Jon Youshaei – Ex-YouTube employee shares the best growth advice (that you've probably never heard)⁠ *** ASK CREATOR SCIENCE → ⁠⁠⁠⁠Submit your question here⁠⁠⁠⁠ *** WHEN YOU'RE READY

Unsupervised Learning
Ep 76: Sora Creators Bill Peebles, Rohan Sahai & Thomas Dimson on Their Unexpected Viral Success

Unsupervised Learning

Play Episode Listen Later Nov 3, 2025 63:23


This episode features the core team behind Sora, OpenAI's groundbreaking video generation platform that became the #1 app in the App Store. Bill Peebles (research lead), Rohan Sahai (product lead), and Thomas Dimson (engineering/product lead with Instagram background) discuss the unexpected viral success of Sora's launch, the product journey that led to the breakthrough "cameo" feature (putting yourself in AI-generated videos), and their philosophy of building a creator-first social network that prioritizes human creativity over passive consumption. They reveal the technical milestones in video generation, their small team size (under 50 people total at launch), navigation of content moderation challenges, early monetization strategy, and their ambitious vision for video models as world simulators that could eventually contribute to scientific breakthroughs by 2028. The conversation captures both the tactical product decisions and strategic philosophy that made Sora a cultural phenomenon. (0:00) Intro(1:35) Unexpected Success of ChatGPT and Sora(3:55) Sora as an Independent App(5:38) Sora Prototypes and Evolution(8:07) User Creativity and Surprising Use Cases(14:46) Celebrity Engagement and Rights Management(17:58) Competition and Future of AI Video Models(25:42) Empowering Creators(31:21) The Evolution of Image Generation(33:36) How Do Models Need to Improve?(42:10) Monetization of Sora(45:54) Global Reach and Cultural Impact(48:38) Moderation and Safety Challenges(50:09) Integration with Other OpenAI Products(52:07) How do Models Learn Physics?(55:16) Quickfire With your co-hosts:  @jacobeffron  - Partner at Redpoint, Former PM Flatiron Health  @patrickachase - Partner at Redpoint, Former ML Engineer LinkedIn  @ericabrescia  - Former COO Github, Founder Bitnami (acq'd by VMWare)  @jordan_segall  - Partner at Redpoint

Deconstructor of Fun
Masters of Publishing 4: Secrets to Winning Big with Game Monetization!

Deconstructor of Fun

Play Episode Listen Later Nov 3, 2025 23:13


Monetization in hybridcasual is a balancing act: ads for early players, IAP for the committed ones. Maayan Eshkol dives into player segmentation, the real role of a game economist, and why monetization has to be part of the design loop from day one.

SL Advisors Talks Energy
Debt Monetization And Pipelines

SL Advisors Talks Energy

Play Episode Listen Later Nov 2, 2025 5:29


I just finished reading Andrew Ross Sorkin's new book 1929, which relies on a lot of previously unpublished material to tell the story of the Great Crash through some of the protagonists. For those who enjoy economic history or even a good story, this will not disappoint. Benjamin Strong ran the Federal Reserve until his […]

App Masters - App Marketing & App Store Optimization with Steve P. Young
Top 5 App Monetization Trends You Can't Ignore for 2026

App Masters - App Marketing & App Store Optimization with Steve P. Young

Play Episode Listen Later Nov 1, 2025 73:00


Struggling to grow your app's revenue in 2025? In this episode, we break down the Top 5 App Monetization Trends you can't afford to ignore this year, backed by real data and growth insights.We're joined by Daphne Tideman, Growth Consultant, author, and former Head of Growth at Heights, where she helped 10x their subscriber base in just 18 months. Daphne reveals what'll really drive app growth in 2026, from premium pricing and smarter packaging to hybrid monetization models and beyond.If you're stuck or searching for new ways to monetize your app, this is a must-watch episode that shows exactly what's working right now.You will discover:✅ The 5 biggest monetization trends shaping the app industry in 2026✅ Why premium pricing is the new normal (and users are okay with it)✅ How smart pricing & packaging boost conversions and ARPU✅ Why app-to-web checkout is becoming a growth weaponLearn More:Connect with Daphne:https://growthwaves.substack.com/ https://daphnetideman.com/You can also watch this video here: https://www.youtube.com/live/0WESZA_fj_ASomething exciting is brewing at AppsFlyer - their first Fall Release is almost here!We'd love to tell you more... but you'll have to register for the November 18 online event to find out what's shaping the future of marketing.

Vertical Farming Podcast
177: How Mary Wetherill Discovered the Business Model Shift That Makes Urban Farming Profitable

Vertical Farming Podcast

Play Episode Listen Later Oct 31, 2025 55:31 Transcription Available


I've lost count of how many times I've watched passionate urban farmers burn out because their business model wasn't sustainable—what if there were a better way?This week on Vertical Farming, I sit down with Mary Wetherill, founding president and CEO of Green Food Solutions, for a candid conversation about building a truly sustainable urban farming business. Mary's unique journey—from the service industry and massage therapy to pioneering food access solutions in city environments—gives her an unmatched perspective on both the struggles and opportunities vertical farmers face today.In this episode, Mary demystifies how Green Food Solutions is reimagining the food system with a “farming as a service” franchise model that prioritizes support, profitability, and genuine community impact. We dig into what makes a good franchise partner, why most farms face recurring challenges, and how Mary's mission-driven approach is shaking up the industry's status quo. If you've ever wondered how to make real money in urban farming—without sacrificing your values—this conversation is your playbook.Beyond the business model, you'll hear stories about navigating Silicon Valley hype cycles, lessons learned from early accelerator programs, the importance of resourcefulness, and the surprising ways personal experience shapes entrepreneurial journeys. Plus, discover how Green Food Solutions fosters partnerships that work, advice for new farmers, and eye-opening discussions on market realities and PR.Ready to stop dreaming and start building a profitable, impactful vertical farm that transcends tired food system models? Click to listen and get inspired by Mary's story, strategy, and actionable insights!Thanks to Our SponsorsCEA Summit East - https://indoor.ag/cea-summit-east-2025/Indoor AgCon - https://indoor.ag/Key Takeaways00:00 Jersey City Roots and Entrepreneurial Beginnings06:10 Entering Urban Farming & The Square Roots Experience12:35 Green Food Solutions Business Model Explained18:26 Franchising, Farmers, and Fit for New Owners24:57 Green Food Solutions Origin Story & Mission30:22 Monetization, Resourcefulness, and Revenue Streams36:48 Team Management & Leadership Values41:02 Industry Reflections & Farmers' Challenges46:16 Closing Thoughts & Contact InformationTweetable Quotes"Honestly, when I worked for Merrill Lynch, I quit. I was in with my boss and I was getting a promotion. She brought me in her office and I was just going to give my two weeks. I'd rather stick a pencil in my eyes than take your promotion. I just really didn't like the corporate environment.""We were disgusted by how consultants and all these people were charging tens, twenties of thousands of dollars for things we were giving for free, and honestly, manufacturers usually give those for free—so I didn't like what I saw happening when I was so originally excited about it.""There was a day that my mom had a box of food that was brought into the house by a priest. I think that was the first day I had an experience of feeling poor, regardless of what level it was. I started selling my toys and shining shoes—I think I got my knowledge about monetization and being resourceful because of having grown up poor."Resources MentionedWebsite - https://www.greenfoodsolutions.comLinkedIn - https://www.linkedin.com/company/18566881 Facebook -

Inside Scoop
Google Q3 2025 Postmortem: Why the market likes it...

Inside Scoop

Play Episode Listen Later Oct 30, 2025 8:04 Transcription Available


Google Q3 2025 Post-Mortem: AI Execution Over AI HypePost MortemIn this episode of Around the Desk, Sean Emory, Founder & CIO of Avory & Co., breaks down why investors are rewarding Google's spending while punishing others, and how its strategy from TPUs to Gemini shows real ROI in the new compute era.We cover:• Revenue acceleration across Search, YouTube, and Cloud (+15% to +34%)• Gemini's rapid growth to 650M users, 300M paid• Why CAPEX to $93B is seen as productive, not reckless• Anthropic's commitment to TPUs and the growing Cloud backlog (+46%)• How AI integration is lifting engagement and monetization• Why Google's AI flywheel looks more efficient than peersDisclaimer Avory is an investor in AlphabetAvory & Co. is a Registered Investment Adviser. This platform is solely for informational purposes. Advisory services are only offered to clients or prospective clients where Avory & Co. and its representatives are properly licensed or exempt from licensure. Past performance is no guarantee of future returns. Investing involves risk and possible loss of principal capital. No advice may be rendered by Avory & Co. unless a client service agreement is in place.Listeners and viewers are encouraged to seek advice from a qualified tax, legal, or investment adviser to determine whether any information presented may be suitable for their specific situation. Past performance is not indicative of future performance.“Likes” are not intended to be endorsements of our firm, our advisors or our services. Please be aware that while we monitor comments and “likes” left on this page, we do not endorse or necessarily share the same opinions expressed by site users. While we appreciate your comments and feedback, please be aware that any form of testimony from current or past clients about their experience with our firm is strictly forbidden under current securities laws. Please honor our request to limit your posts to industry-related educational information and comments. Third-party rankings and recognitions are no guarantee of future investment success and do not ensure that a client or prospective client will experience a higher level of performance or results. These ratings should not be construed as an endorsement of the advisor by any client nor are they representative of any one client's evaluation.Please reach out to Houston Hess our head of Compliance and Operations for any further details. 

The Data Stack Show
Re-Air: The Data Economy: Turning Information into a Tradable Commodity with Viktor Kessler of Vakamo

The Data Stack Show

Play Episode Listen Later Oct 29, 2025 34:21


This episode is a re-air of one of our most popular conversations from this year, featuring insights worth revisiting. Thank you for being part of the Data Stack community. Stay up to date with the latest episodes at datastackshow.com. This week on The Data Stack Show, the crew brings you another conversation live from Data Council in Oakland, California. In this episode, Viktor Kessler from Vakamo explores the evolution of data architecture from rigid warehouses to flexible Lakehouse systems. Powered by Apache Iceberg, this new approach enables seamless data sharing, governance, and potential monetization. Viktor discusses how open-source innovation is transforming data management, highlighting the shift towards treating data as a product and the emerging potential for AI-driven data exchanges. The conversation provides insights into the future of decentralized, adaptable data infrastructure and so much more. Highlights from this week's conversation include:Viktor's Background and Journey in Data (1:20)Evolution of Data Architecture (4:41)The Lakehouse Concept (7:12)Open Source Innovation (11:05)Data Production and Decentralization (15:06)Governance in Decentralized Systems (18:53)Data Economy and Monetization (21:15)Security Concerns in Data Processing (24:21)Impact on Data Consumers (27:37)Compaction Issues in Data Tables (29:39)Open Source Lake Keeper Tool and Parting Thoughts (33:02)The Data Stack Show is a weekly podcast powered by RudderStack, the CDP for developers. Each week we'll talk to data engineers, analysts, and data scientists about their experience around building and maintaining data infrastructure, delivering data and data products, and driving better outcomes across their businesses with data.RudderStack helps businesses make the most out of their customer data while ensuring data privacy and security. To learn more about RudderStack visit rudderstack.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Speakernomics
Diversify, Track, Thrive: How Speakers Can Build Profitable Businesses with LaShaundra McCarty

Speakernomics

Play Episode Listen Later Oct 28, 2025 27:36


Learn how to turn your expertise into income with practical tips from LaShaundra McCarty on this episode of Speakernomics. Discover actionable strategies for speakers to grow their business and make smarter financial choices.* The importance of diversifying your revenue streams as a speaker* How to track your numbers for better business decisions* Passive income ideas like online courses, workbooks, podcasts, and newsletters* Monetization tips specifically for podcasting and written materialsWhy knowing your financials and audience demographics drives long-term success Learn more about your ad choices. Visit megaphone.fm/adchoices

The Watson Weekly - Your Essential eCommerce Digest
October 27th, 2025: Commercetools CEO is out, so what's next? Bigcommerce partners with Paypal to improve monetization, Will the new Ulta Beauty marketplace cook? And Shopify and Lovable Integration Shows a Fire and Motion Strategy

The Watson Weekly - Your Essential eCommerce Digest

Play Episode Listen Later Oct 27, 2025 14:27


Today on our show:Commercetools CEO is out, so what's next?Bigcommerce partners with Paypal to improve monetizationWill the new Ulta Beauty marketplace cook?Shopify and Lovable Integration Shows a Fire and Motion Strategy- and finally, The Investor Minute which contains 5 items this week from the world of venture capital, acquisitions, and IPOs.Today's episode is sponsored by Mirakl.https://www.rmwcommerce.com/ecommerce-podcast-watsonweeklyThis podcast uses the following third-party services for analysis: Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp

LevelUp
Chirag Ambwani | The data of LiveOps with Sensor Tower

LevelUp

Play Episode Listen Later Oct 27, 2025 32:08


In this LevelUp episode, Melissa Zeloof sits down with Chirag Ambwani, SVP Gaming & Entertainment at Sensor Tower, to discuss the data of LiveOps - how to measure them, their effect on games' long-term success, and how developers can use their LiveOps data to make better, more profitable games.  Chapters (00:00:00) - Interview(00:00:29) - Stumbling Into the Game Industry(00:03:06) - Sensor Tower(00:04:56) - Sunstar on LiveOps & the(00:08:49) - Do Studios Over Focus on Monetization?(00:11:46) - How to Market Your Game to a Consumer(00:13:46) - First-Time User Experience(00:18:39) - What's A B Testing in LiveOps?(00:21:30) - Can We Predict Player Behavior in Game?(00:24:16) - Predictive Analytics in Game Development(00:26:32) - Top Executives: Live-O-S(00:30:14) - How to Keep Your Game Fun Long Term

We Don't PLAY
Creative Business Tactics - Integrating Art and Comedy for Success with Victor Varnado

We Don't PLAY

Play Episode Listen Later Oct 24, 2025 24:27


Meet our guest Victor Varnardo, who discusses his career evolution from a comedian and actor to a producer and entrepreneur. Victor explains that he initially sought to become an actor but pivoted to writing and producing to overcome being typecast due to his albinism, eventually deciding to focus solely on his art and transforming it into a viable business.Throughout the conversation, Victor Varnado shares insights from working with celebrities like Eddie Murphy, Charlie Murphy, and Arnold Schwarzenegger, and highlights the importance of an entrepreneurial mindset for artists, particularly emphasizing the value of gaining people's attention and using platforms like Amazon Direct Publishing for passive income.Victor's career began with roles in major movies alongside stars like Eddie Murphy and Arnold Schwarzenegger. But early success came with a creative ceiling. The entertainment industry saw him through a narrow lens, limiting the roles he was offered. As Victor explains, being "a black person with albinism... that was the extent of how people looked at me and wanted to cast me."Faced with being typecast based on his physical appearance, he made a pivotal decision: he would take control of his own narrative by writing and producing. This path led him from artist to entrepreneur, driven not just by ambition, but by the necessity of building a world that would showcase his talent, not just his difference. He had to transform his creative passion into a sustainable business to gain the freedom he craved."I wanted to spend all day just being creative and following my curiosity. And in order to do that, I had to turn my art into a business."This episode breaks down the core business principles Victor used to make this transition. These lessons offer a simple and understandable blueprint for any aspiring creator looking to build a career on their own terms.Thank you for listening to this episode.Visit Victor's Website @ SupremeRobot.com hereBuy The Anti-Racism Activity Book on Amazon here--------------------------------------------------------------------------------Next Steps for Digital Marketing + SEO Services:>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Need SEO Services? Book a Complimentary SEO Discovery Call with Favour Obasi-Ike⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Visit our Work and PLAY Entertainment website to learn about our digital marketing services.>> Visit our Official website for the best digital marketing, SEO, and AI strategies today!>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Read SEO Articles>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Need SEO Services? Book a Complimentary SEO Discovery Call with Favour Obasi-Ike⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to the We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠--------------------------------------------------------------------------------See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

We Don't PLAY
Download ChatGPT Atlas: The New OpenAI Web Browser (for Apple macOS Users First) Talk with Favour Obasi-ike

We Don't PLAY

Play Episode Listen Later Oct 23, 2025 41:44


ChatGPT Just Launched an AI Browser to Topple Google… And It's Built on Google's Bones! Download ChatGPT Atlas: The New OpenAI Web Browser (for Apple macOS Users First) Talk with Favour Obasi-Ike | Sign up for exclusive SEO insights.AI is rapidly changing the digital tools we use every day, and the humble web browser is the latest frontier in this revolution. Once a simple window to the internet, the browser is now becoming an intelligent partner, capable of not just finding information but completing tasks on our behalf. In a move that has sent ripples through the tech world, OpenAI has quietly released its own AI-powered browser for macOS, code-named "Atlas."This isn't just another app; it's a direct shot across the bow of established giants like Google Chrome and a signal of a new, intense battle for how we access the digital world. I've spent time with Atlas, putting it through its paces, and my hands-on experience revealed several surprising, and at times counter-intuitive, facts about this new tool and the future of search. What I found suggests that the path to displacing the old guard is more complicated—and more entangled—than anyone imagined.--------------------------------------------------------------------------------Next Steps for Digital Marketing + SEO Services:>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Need SEO Services? Book a Complimentary SEO Discovery Call with Favour Obasi-Ike⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Visit our Work and PLAY Entertainment website to learn about our digital marketing services.>> Visit our Official website for the best digital marketing, SEO, and AI strategies today!>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Read SEO Articles>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Need SEO Services? Book a Complimentary SEO Discovery Call with Favour Obasi-Ike⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to the We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠--------------------------------------------------------------------------------This episode depicts the review of ChatGPT Atlas, a new AI-powered web browser released by OpenAI, currently exclusive to Apple macOS users. The speaker discusses their experience downloading and using Atlas, noting that it is a direct competitor to Perplexity's Comet browser, which was released previously. The central focus is on Atlas's features and its potential place in the competitive AI and search landscape, particularly its reliance on and perceived partnership with Google and Apple systems, despite aiming to capture market share. Favour Obasi-ike also offers strategic advice for businesses on how to adapt to these new AI search platforms and contrasts the different pricing tiers and functionalities of Atlas with other existing AI models."...don't think about how to rank on ChatGPT. Think about how to show up for the people who are looking for you in places that they frequently connect with."The Google ParadoxA central theme is Atlas's deep dependency on the very ecosystem it aims to compete with.• Authentication: Users sign up for Atlas using their ChatGPT account, which for many is authenticated via a Google account.• Data Import: Atlas facilitates user transition by importing bookmarks and passwords directly from Google Chrome.• Information Sourcing: In practice, Atlas surfaces content directly from Google-owned properties. A test search for videos returned results exclusively from YouTube, and the interface includes a clickable Google icon that directs the user to Google's own search results page."If you're going to chatgpt.com and you're signing in or signing up or logging in with a Google mail account, what does that tell you about where ChatGPT is getting its information from? Google."User Experience and Key FeaturesFavour provides a first-hand account of using Atlas, comparing its performance and features to both traditional browsers and Perplexity's Comet.Performance and UI• Speed: Atlas was observed to load faster than the Perplexity Comet browser.• User Interface: The UI design borrows heavily from Google's search interface, featuring distinct tabs for Home, Search, Images, Videos, and News.Core Features• Sidebar Integration: Allows users to view a webpage and receive AI responses directly in a sidebar.• Contextual Suggestions: The browser can suggest ideas based on the user's web activity, such as composing emails.• Memory: Retains information from previous interactions to inform future suggestions.• Agent Mode: This is positioned as a transformative feature that allows Atlas to complete complex tasks autonomously. The example provided involves a user uploading a grocery list as an image and instructing the AI to shop for those items at a specified online store (e.g., Costco, Amazon Fresh) and proceed to checkout."On in Atlas, there's something called agent mode that makes like literally does everything for you... think about the the efficiency and the convenience that you're getting with these platforms."Data Sourcing and Search Result AnalysisThe quality and origin of AI-generated results are critical. The analysis reveals that Atlas functions as an aggregator and synthesizer of information from existing web platforms.• Primary Sources: The browser sources its information from established platforms including Google, YouTube, Reddit, and LinkedIn.• Search Test Example: A test query for "ice cream near HB" was performed. ◦ Video Results: The "Videos" tab returned five YouTube videos. ◦ Content Freshness: The video results were dated between 2016 and 2023, with no content from 2024 or 2025 appearing in this specific search. ◦ Content Length: The results showed a preference for brevity, with four of the five videos being under five minutes long.Thank you so much for listening to this AI-powered topic and see you in the next episode! Happy Surfing!See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Creator Economy Live
Creator Meets Strategist: Ashwinn Krishnaswamy on Branding, Monetization, and Growth

Creator Economy Live

Play Episode Listen Later Oct 23, 2025 71:42


Send us a textCreator Economy Live West is taking place 13 - 14 January 2026! Use code POD20 for 20% off your ticket price.Join Keith Bendes and Brendan Gahan for another episode of Creator Economy Live as they sit down with Ashwinn Krishnaswamy — Brand Expert, Partner at Forge Design, and content creator known for his smart takes on branding and business across TikTok and Instagram. Ashwinn shares his journey from agency life to social stardom, how he balances brand partnerships with running Forge, and what he's learned about building brands that truly resonate online. 

WANTcast: The Women Against Negative Talk Podcast
HORTICULTURAL THERAPY: How Nature Can Heal Stress, Burnout, and Anxiety with Jessica Murnane

WANTcast: The Women Against Negative Talk Podcast

Play Episode Listen Later Oct 22, 2025 52:01


Author, creative consultant, and horticultural therapy practitioner Jessica Murnane (a WANTcast favorite!) joins us today on the WANTcast to talk about discovering horticultural therapy, building an offline-first business, and the very real mental, physical, social, and emotional benefits of getting your hands in the dirt.  In this episode, we dig into (pun intended) community vs. solo practices, rethinking social media for your values (and sanity), how nature rituals can rewire scarcity mindset, and so much more.   WE TALK ABOUT: What horticultural therapy actually is — and why it's not pseudoscience Starting something new while opting out of the social media hamster wheel (and what to do instead) Using nature and horticultural practices as mindset shift metaphors Why group nature experiences often light people up more than going it alone Simple, accessible practices for anyone to try Monetization, meaning, and choosing your “hard” when your work is mission-driven and more!!   LINKS: Jessica's horticultural therapy practice: Basker Gardens Inside & Outside on Substack Inside & Outside Podcast One Part Plant: A Simple Guide to Eating Real, One Meal at a Time Know Your Endo: An Empowering Guide to Health and Hope with Endometriosis All four of Jessica's past WANTcast episodes ~ Subscribe to SELF-TALK SUNDAYS on Substack: http://womenagainstnegativetalk.substack.com Follow Katie on Instagram: http://instagram.com/katiehorwitch Get WANT YOUR SELF!: http://wantyourself.com Learn more about Katie: http://katiehorwitch.com Learn more about WANT: http://womenagainstnegativetalk.com ~ IF YOU LOVED THIS EPISODE, DON'T FORGET TO: Subscribe, rate, and review on Apple Podcasts and your favorite podcast platform!  

Cambrian Fintech with Rex Salisbury
Why AI will NEVER Replace Your Sales Job! - Stevie Case CRO @Vanta

Cambrian Fintech with Rex Salisbury

Play Episode Listen Later Oct 21, 2025 46:49


My Fintech Newsletter for more interviews and the latest insights:↪︎ https://rexsalisbury.substack.com/In this episode, I sit down with Stevie Case from Vanta, a former pro gamer turned chief revenue officer, to discuss how AI is transforming the entire go-to-market function in B2B SaaS. Stevie shares insights on building agile sales organizations, how AI supercharges human roles rather than replacing them, and the evolving expectations for sales, customer success, and RevOps teams. The conversation covers AI tool adoption, hiring for an AI-native workforce, and why go-to-market roles are among the most exciting in tech today.Stevie Case: https://www.linkedin.com/in/steviecase/00:00:00 - AI's Impact on Go-To-Market Functions00:02:06 - Building Scalable Sales Organizations00:04:47 - Specialization and Segmentation in Sales00:06:28 - AI Supercharging Customer Success00:08:23 - Hiring and Onboarding with AI Support00:10:07 - Building AI-Driven Products with Customers00:12:08 - Selling New Products to Existing Customers00:15:02 - Early Product Adoption and Iteration00:17:25 - Operating at All Levels in Organizations00:20:01 - Creating Intense, High-Velocity Teams00:22:15 - Hiring AI-Native, Curious Builders00:25:05 - Measuring Success by Team Pride and Feedback00:26:07 - Developing Agent Platforms00:28:02 - Monetization and Business Model Evolution00:30:49 - AI-Enabled Competitive Advantages in Fintech00:32:31 - Top-Down AI Automation Demand00:34:11 - Reinforcement Learning in Fraud Detection00:38:00 - International Go-To-Market Expansion00:41:33 - Designing Global Sales Footprints00:45:04 - Resourcing RevOps and Systems Teams___Rex Salisbury LinkedIn:↪︎ https://www.linkedin.com/in/rexsalisburyTwitter: https://twitter.com/rexsalisburyTikTok: https://www.tiktok.com/@rex.salisburyInstagram: https://www.instagram.com/rexsalisbury/

We Don't PLAY
How to Use Google Advanced Search for Professional Business SEO Marketing with Favour Obasi-ike

We Don't PLAY

Play Episode Listen Later Oct 20, 2025 40:32


How to Use Google Advanced Search for Professional Business SEO Marketing with Favour Obasi-Ike | Sign up for exclusive SEO insights.If you want to know "How to use Google Advanced search like a pro," this is the episode for you! I lead a marketing discussion focused on leveraging advanced search techniques for business operations. The participants explore the practical application of Google's Advanced Search feature by using a horror filmmaker's brand as a case study to demonstrate how to narrow search results and discover content opportunities. The conversation is highly interactive, with Favour Obasi-ike guiding attendees through the process of finding the hidden Advanced Search link on Google's website and using specific search operators to gain a competitive advantage.--------------------------------------------------------------------------------Next Steps for Digital Marketing + SEO Services:>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Need SEO Services? Book a Complimentary SEO Discovery Call with Favour Obasi-Ike⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Visit our Work and PLAY Entertainment website to learn about our digital marketing services.>> Visit our Official website for the best digital marketing, SEO, and AI strategies today!>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Read SEO Articles>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Need SEO Services? Book a Complimentary SEO Discovery Call with Favour Obasi-Ike⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to the We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠-------------------------------------------------------------------------------- Locating and Understanding Google Advanced SearchA significant portion of the discussion is dedicated to a detailed walkthrough of the Google.com interface to locate the Advanced Search feature, emphasizing that it is not immediately visible.• Navigating the Google.com Interface: The speaker provides a structural analysis of the Google.com homepage, breaking it down into a header and footer, treating it like a standard website. ◦ Header Elements: About, Store, Gmail, Images, Search Labs, Google products (nine dots), and the user's Google account. ◦ Footer Elements: Advertising, Business, How Search Works, Privacy, Terms, and Settings.• Finding the Advanced Search Tool: The precise path to the tool is outlined as follows: 1. Go to google.com. 2. Scroll to the gray footer section at the bottom of the page. 3. On the bottom right, click on Settings. 4. From the settings menu, select Advanced Search. ◦ The direct link provided in the session is: google.com/advanced_search.• Google's Broader Initiatives: Favour encourages a deeper look at Google's footer content, pointing out links that reveal the company's operational principles and corporate goals, such as How Search Works (which details organizing information, ranking, testing, and spam detection) and a section on sustainability, which states a goal to "collectively reduce 1 gigaton of their carbon equivalent emissions annually by 2030."Case Study: SEO Strategy for a "Horror Filmmaker"The session's central tutorial is a live case study using a search term provided by a participant, "P," who identifies as a "disabled horror filmmaker."• Initial Search Analysis: ◦ A standard Google search for horror filmmaker yields results focused on popular movies and lists of famous male directors (e.g., "the best horror film um directors"). ◦ Google's auto-complete suggestions include related commercial and informational queries like horror filming techniques, horror movie structure, and horror movie checklist.• Using Advanced Search: ◦ Favour inputs "horror filmmakers" into the "this exact word or phrase" field in Advanced Search. This action automatically wraps the term in quotation marks in the standard search bar, significantly refining the results.• Identifying a Niche Opportunity: ◦ The speaker observes a critical gap in the search results: "I noticed that out of all these names that I see, there's no woman that is on the list." ◦ This observation is corroborated by Google's suggested search bubbles, which include terms like list, female, and top. The primary search result for "female horror directors" is from Rotten Tomatoes.• Strategic Recommendations for "P": ◦ Content Creation: It is recommended that "P" create content pillars on her website focused on female horror directors and related topics from the "People also ask" section of Google's results. This would help establish her as an authority in an underserved niche. ◦ Market Share: The goal of this content strategy is to capture a "market share" of the search traffic for these terms. By creating articles like "Here are some influential horror filmmakers we have in our time," her brand can appear alongside established names. ◦ Commercial Intent: The strategy aims to convert informational searches into commercial opportunities. After providing valuable information, the website can prompt visitors to "Book a call with us" or inquire about "horror filmmaking services."Thank you for listening to this episode!See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

We Don't PLAY
Public RSS Feeds vs Private RSS Feeds for Best Podcast SEO Distribution and Monetization Practices with Favour Obasi-ike

We Don't PLAY

Play Episode Listen Later Oct 19, 2025 45:40


Public RSS Feeds vs Private RSS Feeds for Best Podcast SEO Distribution Practices with Favour Obasi-Ike | Sign up for exclusive SEO insights.In this podcast episode, Favour provides an extensive comparison between public podcast RSS feeds and private podcast RSS feeds, offering guidance on how to choose the appropriate option for one's needs, particularly for business growth. A public podcast is openly accessible on various platforms and directories like Apple Podcasts and Spotify, serving as a powerful tool for brand building, content marketing, and increasing accessibility. Conversely, a private podcast is characterized by requiring authentication for access, making it suitable for exclusive content, internal corporate training, or paid subscription communities, with platforms like Supercast and Hello Audio recommended for this purpose. Favour stresses that consistent content publication and maximizing RSS feed distribution to various directories are crucial for public podcast success, while noting that starting with a public podcast is often advisable before transitioning to a private, often monetized, model.The Public RSS Feed: Maximizing Reach and DiscoverabilityA public podcast RSS feed is a publicly listed show available on third-party platforms and directories. It is designed for open access and broad distribution.• Definition: A public feed is accessible to anyone on podcast players and websites without requiring a login or payment. It operates on a one-to-many distribution model, where a single RSS feed from a hosting platform is submitted to numerous podcast directories.• Analogy: The structure is comparable to a website, which has a backend hosting provider (e.g., GoDaddy, Hostinger) and a front-facing content management system (CMS) or website that users interact with. In podcasting, the hosting platform holds the audio files, and the directories (players) make them accessible to listeners.• Mechanism of Reach: The key to a public podcast's success is submitting its RSS feed to as many directories as possible. Each directory is a separate website or application, and being listed on 30 different players means 30 distinct online entities are linking back to the podcast, significantly enhancing its digital footprint and discoverability.The Private RSS Feed: Monetization and ExclusivityA private podcast RSS feed is intentionally not listed on public directories and is structured to control access.• Definition: A private feed is ineligible for public listing because it requires authentication—a user must sign up, log in, or pay to access the content. This creates a secure and exclusive listening experience.• Analogy: This model is comparable to subscription-based streaming services like Netflix or Amazon Prime. Users pay a fee to access a database of proprietary content. A private podcast operates on the same principle, offering exclusive audio or video content to a select audience.• Mechanism of Access: Access is granted only after a specific action is taken by the user, typically involving payment or registration. This makes it a powerful tool for delivering premium content, courses, internal communications, or community-specific updates.--------------------------------------------------------------------------------Next Steps for Digital Marketing + SEO Services:>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Need SEO Services? Book a Complimentary SEO Discovery Call with Favour Obasi-Ike⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Visit our Work and PLAY Entertainment website to learn about our digital marketing services.>> Visit our Official website for the best digital marketing, SEO, and AI strategies today!>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Read SEO Articles>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Need SEO Services? Book a Complimentary SEO Discovery Call with Favour Obasi-Ike⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to the We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠--------------------------------------------------------------------------------Actionable First Steps for a New Podcaster1. Choose a Hosting Platform: The recommended starting point is creators.spotify.com (formerly Anchor.fm) because it is free and provides a straightforward entry point.2. Create SEO-Driven Content: Focus on producing episodes with clear, searchable titles and detailed descriptions that answer potential listener questions.3. Distribute Widely: After setting up the podcast, use a service like pod.link to find a comprehensive list of directories and submit the RSS feed to all of them to maximize potential reach.4. Publish Consistently: Momentum is built through consistent publishing. Reaching milestones like 12, 24, or 48 episodes helps establish a presence and build a library that encourages new listeners to stay.I hope you enjoyed this podcast episode and learned something new about public and private podcast RSS feed distribution!See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

WV unCommOn PlaCE
I Hurt Your Heart Podcaster

WV unCommOn PlaCE

Play Episode Listen Later Oct 16, 2025 7:54


In this heartfelt solo episode, Jr opens up about a lesson that reshaped his entire podcasting journey. After his first speaking engagement left him questioning what he'd been teaching, he realized he'd been following templates instead of truth.He shares how chasing formulas, quick monetization, and the “perfect” structure nearly stripped the authenticity from his voice—and how he rebuilt his creative foundation by focusing on community, experimentation, and real human connection.

TALK ABOUT GAY SEX podcast
Queer Gen Z and the Reinvention of Dating EP 707

TALK ABOUT GAY SEX podcast

Play Episode Listen Later Oct 16, 2025 60:38


“Grindr's CEO Slams the Monetization of Love — Is Gen Z the Real Victim?” Gen Z is looking outside of the box to meet dates like queer meetups, billboard ads and more Are we monetizing love? Do the apps really work or do you have too many pay walls? Dua Lipa and many other queer stars turned up at the Abbey for the first ever National PrEP day... ChatGPT Erotica will be coming soon Advice: "I have a Dad bod and fit men don't give me any attention... Advice: Dating younger guys Thirst Trap: Which NSFW pic was the best of the week? Follow Steve V. on IG: @iam_stevev Follow Kodi on IG: @mistahmaurice Rate and Review us! Wanna drop a weekly or one time tip to TAGSPODCAST - Show your love for the show and support TAGS! Visit our website: tagspodcast.com Needs some advice for a sex or relationship conundrum? Ask TAGS! DM US ON IG or https://www.talkaboutgaysex.com/contact Follow Of a Certain Age on IG: @ofacertainagepod Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Earn Your Happy
Manifestation, Monetization, and the Power of Starting Over with Tara Electra

Earn Your Happy

Play Episode Listen Later Oct 15, 2025 50:13


You don't have to follow the “timeline.” You can start your dream, your business, or your next chapter right now. In this episode, I sit down with Tara Electra, founder of Unruly Agency and host of the Billion Dollar Baby podcast, to talk about reinventing success, healing through manifestation, and building a business that reflects your worth. She shares about her biggest mission to break “age” as a label and create a movement where no one lets numbers define their worth or potential. We talk about self-worth, the power of manifestation, learning to charge your value, and how to stop overgiving in your work and relationships. Get ready to challenge your limits and create a life on your terms. Check out our Sponsors: SKIMS - I finally tried SKIMS and I get all the hype. Shop SKIMS Fits Everybody collection at SKIMS.com and let them know we sent you in the dropdown after checkout. Brevo - the all-in-one marketing and CRM platform designed to help you connect with customers and grow your business. Get started for free today - go to www.brevo.com/happy Blinds.com - Blinds.com makes it easy to get the designer look without the showroom markups. Get an exclusive $50 off when you spend $500 or more with code EARN at checkout. Shopify - Try the ecommerce platform I trust for Glōci, Sign up for your $1/month trial period at Shopify.com/happy Headway - the #1 daily growth app that delivers key insights from the world's best non fiction books in bite sized 15 minute reads and audio. Save 25% off when you go to makeheadway.com/happy. HIGHLIGHTS 00:00 Meet Tara Electra, founder of Unruly Agency. 05:00 How early limiting beliefs shape your drive to build your dream life. 09:15 Healing through manifestation and inner work. 13:45 Strategies for monetizing and scaling your business. 19:45 How do you choose to charge your worth even when it feels scary? 22:30 Challenges of leadership and overcoming betrayal. 30:30 What do you look for when hiring, and the most important trait of great team members? 33:45 The “think bigger” mindset and aligning your values with your ambition. 37:45 Tara's three universal laws for happiness and fulfillment. 41:45 What is a question that you wish more people would ask you? RESOURCES Learn more about Unruly Agency HERE! Join the Audacity Challenge HERE! Join the most supportive mastermind on the internet HERE! Check out our FREE 90-Day Business Blueprint HERE! Listen to my free SECRET PODCASTS SERIES - Operation: Rekindle This B*tch Get glōci HERE Use code: HAPPY at checkout for 25% off! FOLLOW Follow me: @loriharder Follow glōci: @getgloci Follow Tara: @taruhhh 

YouTube Creators Hub
From Teacher To Full-Time YouTube Creator | Tom Hitchins

YouTube Creators Hub

Play Episode Listen Later Oct 10, 2025 36:31 Transcription Available


In this episode of the YouTube Creators Hub podcast, host Dusty chats with Tom Hitchins from the Byte Review YouTube channel. Tom shares his journey from being a full-time teacher to a successful tech content creator with over 227,000 subscribers. He discusses his unique approach to content creation, the challenges of transitioning to full-time YouTube work, and the importance of standing out in a crowded space. What We Offer Creators Join Creator Communities. A place to gather with other creators every single day. This provides access to Our Private Discord Server, Monthly Mastermind Group, and MORE!  Hire Dusty To Be Your YouTube Coach YouTube Channel Reviews (Audit): Get a 7-10 minute personalized video review of your YouTube channel with honest, actionable feedback for just $50. Subscribe to our weekly newsletter: Each week I document what I'm doing in my business and creative journey, share new things I've discovered, mistakes I've made, and much more! All Tools Mentioned On The Show: The Ultimate Entrepreneurs Resource. This is the spreadsheet where I keep all of the tools mentioned by all the guests on the podcast. BEST TOOLS FOR CREATORS and ENTREPRENEURS: YouTube Optimization (Creative Fuel): https://geni.us/oPCt7Cf Hire Freelancers and Artists (Fiverr): https://geni.us/h4zMWAP Podcast Hosting (Libsyn): https://geni.us/TrpwY0 GeniusLink Link Shortener: https://geni.us/fHPAe Stock Assets For Creators (Envato): https://geni.us/rlEKkLB E-commerce (Shopify): https://geni.us/m9ctWwe Podcast Recording and Editing (Riverside.FM) https://geni.us/PLlt1M My YouTube Film Gear: