Employer branding is all about creating a culture and environment where employees feel a strong connection to their workplace. Which, of course, sounds easier than it actually is. Tune in to hear the questions you need to ask. The ways you can get leadership buy-in. The data you need to gather to determine success. Our fearless guides, employer brand expert Christina Zurek and host Sarah Kidawa of engagment solutions provider ITA Group, will introduce you to the exciting and creative world of employer branding.
Get acquainted with the brains behind “Connections That Matter” and hear a little bit of what we’ll cover in our three-episode miniseries.
Learn how employer branding has evolved over the years and how you can use it to impact far more than just talent acquisition. Then, take a cue from Netflix on how to communicate and reinforce your authentic culture in your employer branding initiative.
Proving employer brand impact might sound difficult, but we’ll share examples of the hard data you can gather to gain leadership buy-in (and funding). Plus, we’ll dig more into culture and how employer branding is the key to creating clarity.
In our last episode of “Connections That Matter,” we’ll talk tactics—how to get started (if you haven’t), how to evolve (and when you need to) and who you can turn to for help along the way to ensure the effectiveness of your employer brand.
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