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What drives your real estate decisions? In this episode, I sit down with branding and marketing expert Etienne Bessette to uncover the crucial element of understanding your audience. Etienne shares his insights on why knowing your customer is essential for success in any business, especially in real estate. We dive into the importance of speaking directly to your audience's needs and how focusing on their pain points can lead to better communication and higher sales. Etienne explains his backward approach to marketing, starting with the audience's triggers and working from there. This method not only enhances customer engagement but also reduces marketing costs by targeting the right people. Etienne and I also discuss the power of personal branding versus company branding in real estate. Whether you're an independent agent or part of a larger organization, understanding how your personal brand impacts your business is key. Join us next week for part two, where we continue our conversation on branding and communication strategies for real estate investors. What you will learn if you listen to the episode: - Understanding Your Audience in Real Estate - Importance of Customer Needs in Business - Effective Communication with Real Estate Clients - Personal Branding vs Company Branding - Marketing Strategies for Real Estate Success - Reducing Marketing Costs by Targeting the Right Audience - Enhancing Customer Engagement Through Branding SUPPORT US ON PATREON! patreon.com/realestateeffect and become a part of our real estate family! You'll get access to exclusive content, monthly virtual meetings [Ask me anything!], special events, and more! And please subscribe to the show, share it with a friend and send us feedback. Visit www.realestateeffect.ca and follow me on IG @monsaxel Timestamps:
How can AI transform your business imagery effortlessly?The idea of using AI to generate consistent, high-quality images might seem daunting. After all, aligning AI-generated visuals with your brand's unique style and requirements has been a challenge.But what if you could harness AI to create a cohesive visual identity that enhances your brand, all while saving time and resources?In this episode of Leveraging AI, Drew Brucker, a digital marketing ninja and AI imagery expert, shares practical techniques to master MidJourney, the leading AI tool for generating consistent, brand-aligned images.In this session, you'll discover:- Why consistency in AI-generated imagery is crucial for brand identity.- How to create and use style references, image weights, and character references in MidJourney.- Practical steps to build a library of custom, on-brand images effortlessly.- Tips for troubleshooting and refining AI-generated visuals to perfection.Drew Brucker is a digital marketing expert and founder of Brainchild, a consultancy specializing in AI-driven branding and marketing strategies. Known for his advanced use of AI in creating branding and visual assets, Drew brings years of experience and innovative techniques to the table.Here is Drew's Style code doc: https://dbruck.notion.site/Midjourney-Style-Codes-80380b08ea0944a3929df260a14d8f50?pvs=4Example prompt template for brand: [photography type], [camera angle] of [ICP/Job Title], dressed in [attire] [action], [background] —ar [x:x] —s [x]About Leveraging AI The Ultimate AI Course for Business People: https://multiplai.ai/ai-course/ YouTube Full Episodes: https://www.youtube.com/@Multiplai_AI/ Connect with Isar Meitis: https://www.linkedin.com/in/isarmeitis/ Free AI Consultation: https://multiplai.ai/book-a-call/ If you've enjoyed or benefited from some of the insights of this episode, leave us a five-star review on your favorite podcast platform, and let us know what you learned, found helpful, or liked most about this show!
Did you know that a die-hard baseball fan and CEO of a marketing agency took his team on a 24-hour marketing marathon to give back to the community? But here's the unexpected twist: this CEO's team-building strategy involves not just typical team retreats, but real-time, high-stakes client work! Jason Piasecki, the partner and CEO of Revel, brings his unique marketing expertise to his passion for team dynamics. With a love for baseball and a commitment to his company's values of humility, hunger, curiosity, and helpfulness, Jason's approach to team building is both engaging and impactful. His dedication to sharing weekly "Monday Morning Revelations" filled with baseball analogies and stories reflects his genuine and personable coaching style, making him a valuable voice in the realm of team building.Key Takeaways:Involving employees in the process of creating company values fosters a sense of ownership and alignment with the organization's mission. Employees who contribute to defining company values are more likely to embody them in their daily work and interactions. This collaborative approach promotes a unified team culture based on shared values and mutual understanding.Experiential team-building activities play a crucial role in fostering team engagement and cohesion. Through these activities, team members have the opportunity to bond, communicate effectively, and develop trust. Such experiences contribute to creating a positive and collaborative team dynamic.A strong employer brand showcases the company's values, culture, and commitment to employee growth and development. By focusing on employer branding, creative agencies can differentiate themselves in the competitive talent market.Key Timestamps:(00:00:36) - The Misconception of Accountability(00:01:11) - Introduction to Revel and its Values(00:04:34) - Coaching vs. Managing(00:09:29) - Building Company Values and Culture(00:13:06) - Scaling Values as the Team Grows(00:15:37) - Giving Back to the Community(00:22:43) - Challenges of Building a Team(00:25:54) - Future Team Goals(00:29:20) - Sharing the TacosKey Topics Discussed:Amazing Teams, Doug Dosberg, Una Japundza, Jason Piasecki, Company Values and Culture, Company Branding, EOS (Entrepreneurial Operating System), Experiential Team Building, Giving Back to the Community, Mentions:Website: https://revelmarketing.com/jason-piasecki/Instagram: https://www.instagram.com/lumbertownbatcompany/Mentions: EOS (Entrepreneurial Operating System), Getting Things Done by David Allen, Atomic Habits by James ClearBuild Stronger, Connected, More Engaged Teams:https://heytaco.com/Use Coupon Code: AMAZINGTEAMS for 15% off for the first 3 months.About the Amazing Teams Podcast:We started this podcast because we love teams, especially amazing ones. Michael Jordan said it best, "Talent wins games, but teamwork and intelligence win championships." This is what we're all about!Our mission is to help others build amazing teams by having authentic conversations with remarkable people who are building amazing teams. We will explore the tactics, strategies, and frameworks that have helped them succeed.The Amazing Teams Podcast is produced by HeyTaco. Please share your feedback with us here: https://amazingteams.com/feedback.
In this episode , Aaron Opalewski shares his expertise on talent acquisition strategies. He discusses the importance of having a talent acquisition funnel to consistently generate potential candidates. He also emphasizes the significance of personal and company branding in attracting talent. Aaron highlights the need for an effective interview process, including phone screens, skills assessments, and value-based interviews. He stresses the importance of a comprehensive onboarding process and ongoing training and development to retain and develop employees. Lastly, he recommends creating career paths and maps to help employees visualize their growth within the organization.TakeawaysCreate a talent acquisition funnel to consistently generate potential candidatesInvest in personal and company branding to attract talentDesign an effective interview process with phone screens, skills assessments, and value-based interviewsImplement a comprehensive onboarding process to make new hires feel welcome and preparedProvide ongoing training and development opportunities to retain and develop employeesCreate career paths and maps to help employees visualize their growth within the organizationChapters00:00 Building a Talent Acquisition Funnel09:51 Creating a Comprehensive Onboarding Process23:12 Crafting an Effective Interview Process32:31 Visualizing Career Paths and Growth
Content Marketing 101 | All Things Content Marketing, Social Media & Personal Branding
If you're looking for more tailored advice check out the following 3 areas Personalised 1-on-1 Coaching Elevate your business with bespoke coaching. Delve into your unique challenges and unlock your full potential: https://www.ashborland.com/ Unlock Your FREE Mortgage Marketing Blueprint Discover the keys to successful mortgage marketing. Get your complimentary blueprint and start revolutionising your marketing approach today: https://free.ashborland.com/ Tune Into the Mortgage Marketing Mastery Daily Podcast Join me daily for insights, strategies, and mastery in mortgage marketing. Listen now and subscribe for updates: https://podcasts.apple.com/gb/podcast/mortgage-marketing-mastery-sales-marketing-tips-for/id1500257189
In this conversation, the hosts discuss updates on Golf Lovers United and the addition of Tyrell Hatton to LIV Golf. They also analyze the field strength of the DP World Tour and PGA Tour, highlighting the impact of LIV Golf on the talent pool. The hosts express their concerns about the future of the DP World Tour and the European Tour. They also discuss the significance of the Farmers Insurance Open and AT&T Pebble Beach Pro-Am. The conversation concludes with a discussion on the mental aspect of golf and the challenges it presents. The conversation covers the challenges of golf for professional athletes, preseason LIV golf rankings, company branding, and a golf meetup. The hosts also provide closing remarks and a call to action for listeners.TakeawaysThe addition of Tyrell Hatton to LIV Golf brings a strong personality and talent to the league.The field strength of the DP World Tour and PGA Tour has been impacted by the emergence of LIV Golf.The European Tour has faced challenges due to the talent drain caused by LIV Golf.The mental aspect of golf plays a significant role in a player's performance. Golf presents a unique challenge for professional athletes who are used to excelling in other sports.Preseason live golf rankings are being shared on Twitter, providing insights and predictions for the upcoming season.Company branding plays a role in the golf industry, including merchandise such as hoodies.A golf meetup is being planned, with limited spots available for supporters of the podcast.Chapters00:00 Introduction and Golf Lovers United updates01:31 Introducing Mr. Pro Golf Critic and Mr. Golf Lover UK03:24 Discussion on the DP World Tour and PGA Tour08:14 The impact of the LIV Golf season on field strength13:24 The importance of balance and the potential for a stronger future19:14 The significance of the Farmers Insurance Open and AT&T Pebble Beach Pro-Am25:30 Updates on LIV Golf and the Mayakoba Golf Classic29:26 The addition of Tyrell Hatton to Live Golf32:04 Possible transfer windows in LIV Golf34:06 Discussion on the mental aspect of golf40:10 The Challenge of Golf for Professional Athletes41:10 Preseason LIV Golf Rankings41:50 Company Branding and Golf Meetup43:35 Closing Remarks and Call to ActionGolf Lovers United Fanzone!Fan of the show? Get involved even more by visiting our fanzone, with a range of membership and support options to bring you even closer to the action and to give you chance to have your say on the show!Vist the fanzone now: https://www.glugc.com/support--Thanks to our current GLU Brand Ambassadors:LIV Golf Forecasting - https://www.twitter.com/LIVGolf54Red Harrington - https://www.twitter.com/RedHarrington44Kevin Dignan - https://www.twitter.com/VivaLa54Andy Moore - https://www.twitter.com/AndyFreelance1Padmini Krishnan - https://www.twitter.com/YoungPadawan051Charles Barnes - https://www.teetimes.pubThanks to our current GLU Golf Lovers:Lisa Lamagna - https://www.twitter.com/LisaLamagna--If you like the show, remember to tell your golf-loving friends that they can subscribe on Apple Podcasts, Spotify, and at https://www.glugc.com. The easiest way to do all of that is at https://www.glugc.com/listen.If you want to support the show, we appreciate you and you can do that at
Two Minks Funny Podcast back talking: Male Grooming, Howie Mandel and Deal or No Deal, Company Branding, Stickman Fighting, Military Wives, Toys r us Christmas Catalog 2001, GTA 6 Trailer and Anthony Cumia, Fat Guy brawls and dookie himself. Two Minks attend Micro Wrestling Federation and Little Ozzy Osbourne Concert, Micro Jackson, Jamaican Joe, https://linktr.ee/TwoMinks
In this podcast episode, Dr. Jonathan H. Westover talks with Nicole Morgan about company branding, workforce recruitment, and worker retention. Nicole Morgan is the CEO of Resolute PR, a full-service public relations and marketing agency delivering bold workforce marketing strategies. Centered on research, innovation and brand-driven ROI, her award-winning team of experts delivers proactive, pioneering ideas that result in stronger workforce culture, attraction and retention. Check out the HCI Academy: Courses, Micro-Credentials, and Certificates to Upskill and Reskill for the Future of Work! Check out the LinkedIn Alchemizing Human Capital Newsletter. Check out Dr. Westover's book, The Future Leader. Check out Dr. Westover's book, 'Bluer than Indigo' Leadership. Check out Dr. Westover's book, The Alchemy of Truly Remarkable Leadership. Check out the latest issue of the Human Capital Leadership magazine. Each HCI Podcast episode (Program, ID No. 627454) has been approved for 0.50 HR (General) recertification credit hours toward aPHR™, aPHRi™, PHR®, PHRca®, SPHR®, GPHR®, PHRi™ and SPHRi™ recertification through HR Certification Institute® (HRCI®). Each HCI Podcast episode (Program ID: 24-DP529) has been approved for 0.50 HR (General) SHRM Professional Development Credits (PDCs) for SHRM-CP and SHRM-SCPHR recertification through SHRM, as part of the knowledge and competency programs related to the SHRM Body of Applied Skills and Knowledge™ (the SHRM BASK™). Human Capital Innovations has been pre-approved by the ATD Certification Institute to offer educational programs that can be used towards initial eligibility and recertification of the Certified Professional in Talent Development (CPTD) and Associate Professional in Talent Development (APTD) credentials. Each HCI Podcast episode qualifies for a maximum of 0.50 points.
Host Bob Geller spoke with Stacey Ross Cohen recently about her new book, Brand Up (co-authored by Jason Shaffer and Alan Katzman), and the personal and company branding connection. Stacey is an accomplished PR pro and entrepreneur who earned her stripes on Madison Avenue and at major TV networks before launching and growing her own agency, Co-Communications. She is a frequent speaker at TedX and industry conferences. We discussed the challenges and opportunities in personal branding, from the junior employee to the C-suite, covering these topics and others: Why it's important to get started early on in personal branding The CEO as a brand asset Countering personal branding misperceptions The 3Ds of personal branding: discovery, development, and delivery Magnetic content: why you need to be your own communications channel How to encourage employees to advocate for the company brand Should brands get political? Managing the tension between personal branding and your work Thanks for tuning in! And thank you, Stacey, for sharing your insights.
From Selling Paper and Stationery items on the streets of Africa to becoming a Full Time Digital Geek for High-Paid American Coaches”. "People don't buy Products, they just buy the better version of Themselves". This is the principle and objective that helps Chirag to choose a Person, find his Painful Problem and solve that problem in less than the monetary value of the solution to the person by adding 3x of Value. Don't just take our word for it - Chirag's clients rave about his Premium Ticket Coaching program, calling it the last program they'll ever need to achieve their goals. He has helped create several millionaires and dozens of six-figure coaches through his coaching and unique business strategies, all while operating with the utmost integrity. This episode explores how coaches can strike a balance between personal branding and company branding, leveraging the strengths of both to create a powerful and cohesive brand presence. --- Send in a voice message: https://podcasters.spotify.com/pod/show/chirag347/message
It's the AM in London, it's the PM in Brisbane, and we were lucky enough to sit down and chat with Sean Anderson from Hoxo Media. It's our very first online podcast, but such a special guest calls for special circumstances. Hoxo Media is a Personal & Company Branding service for recruiters. They have courses to teach you, and offer services to take control of a recruiter's online presence. Their LinkedIn tagline is; 'Hoxo agency is a team of talented strategists, confident copywriters, and excellent designers ready to help clarify and elevate your brand message and visual identity, helping you stand out from your competitors.'As Hoxo focusses on LinkedIn, the most recruiter-heavy social media platform, we know that Sean's advice will strike a chord with a lot of listeners. · Our Website is: xrecruiter.io · Podcast Hotline: 0485 865 483 · Join Our Discord: https://discord.gg/acGZHJKTWt
If you are a female purchasing professional or business owner, and are concerned that your personal or company branding may not be projecting the optimum impression or impact on LinkedIn, then this podcast is definitely for you.Today Limor and I are going to explore her experiences and reveal tips, techniques and actions women may apply to achieve the career, and success of their dreams.In this podcast we will discuss such matters including:1. If male dominated working environments result in barriers or a drag on women's career growth.2. If women's strengths can give them an advantage over their male counterparts.3. What are some of the key tips and techniques for optimising LinkedIn bio's.4. How women with their own businesses, may capitalise and maximise their female heritage and culture through LinkedIn.ABOUT THE GUESTMy latest guest, Limor Bergman, worked in the Tech industry for over 20 years. She started as a software engineer, and worked her way up to Director of Engineering, but after having lived for nine years in the US, two years ago, Limor return to Israel, and decided to follow her calling by support women's career growth and their personal and company branding on LinkedIn.Website:https://limorbergman.com/Facebook:https://www.facebook.com/limorbeInstagram:https://www.instagram.com/limorbergman/Twitter:https://twitter.com/limor_bergmanLinkedIn:https://www.linkedin.com/in/limorbergman/ABOUT THE HOSTMy name is Dave Barr.I have been working as a Purchasing Manager for well over 20 years and have had the joy of working in various manufacturing industries throughout this time.I am passionate about self development, business improvement, saving money, buying quality goods and services, developing positive and effective working relationships with suppliers and colleagues and driving improvement through out the supply chain.Now I wish to share this knowledge and that of highly skilled and competent people with you, the listener, in order that you may hopefully benefit from this information.CONTACT ME, The Real Life Buyer @Email: david@thereallifebuyer.co.ukWebsite: https://linktr.ee/thereallifebuyerIf you are a Purchasing, Supply Chain or Logistics professional why not apply to my private Facebook Group ? Just look for the "Purchasing and Supply Chain Community Hub".Find and Follow me @reallifebuyer on Facebook, Instagram, Twitter and now TikTok.I am proud to say this podcast is now rated as in the top 40 in the UK. See position number 25 here https://blog.feedspot.com/uk_podcasts/ for more.Click here for some Guest Courses - https://www.thereallifebuyer.co.uk/guest-courses/Click here for some Guest Publications - https://www.thereallifebuyer.co.uk/guest-publications/DisclaimerThe views, information, or opinions expressed during this podcast are those solely of the host and guest(s) involved and do not reflect the views of any other individual or company. This podcast does not constitute professional advice or services. We do not make any warranties about the completeness, reliability and accuracy of this information. Any action you take upon the information is strictly at your own risk and we will not be liable for any losses or damages in connection with any information provided.
Kul Mahay has over 3 decades experience in the leadership space. He works with organisations and leaders to develop powerful cultures of high value, and performance which is built all around their people. This episode features a conversation with Simon Burch, who's a Joint Founder of Penguin PR. Simon talks with great insight about "personal versus company" branding within PR, and the importance of trust within leadership, teams, and government. Penguin PR's official site: https://www.penguinpr.co.uk/ Connect with Simon: https://www.linkedin.com/in/simon-burch-a65b5413/ _____________________________ ABOUT THE PODCAST SERIES During these shows, you‘ll hear Kul chatting with fellow leaders from around the world, who are recognised as being at the top of their game. Together they‘ll explore what emotional intelligence in practice actually looks like, and the benefits it could bring to your teams. It‘s a movement to transform the way we see leadership, and to create powerful cultures where people feel seen, heard, valued and appreciated. Please join the movement and FOLLOW/SUBSCRIBE to this Podcast. FOLLOW ► https://www.linkedin.com/in/kulmahay-leadership/
The Australian netballers have been taking a stand against a new major sponsor by refusing to wear a dress bearing the branding of a mining company. The team's been in New Zealand for the Constellation Cup in New Zealand they wore an old kit as a stand-off between Netball Australia and the players simmered. Sports reporter Felicity Reid talks to Rowan Quinn.
Senior Marketing Manager Blaise Hart-Schmidt of Atomicdust talks with Megan Lynch about company branding. See omnystudio.com/listener for privacy information.
In Episode 63 of the Pool Nation Podcast we talk about your company branding and why its so important. We talk about the things you need to make sure you take into consideration when choosing a company name. For example, does you company name send a message, are you choosing names that does not include hard to pronounce words, does your name have numbers in the name. Or like in John's case does it have the word "And" or the "&" in the name. He talks about how he has had to change his name to avoid some of the issues of having the word "And" in it. Sponsors The SPPA Ultimate Pole Pool Invoice
Ihr Coaching-Programm „Finde Deinen Weg!“ hat Catrin Schlatmann auf all diejenigen zugeschnitten, die privat oder beruflich neu durchstarten wollen. In wenigen Sitzungen hilft sie Menschen mit Veränderungswillen, sich neu zu orientieren und zu positionieren. Im Gespräch mit Ralf Dunker wird klar: Dazu gehört nicht nur, verborgene Potenziale zu erkennen und freizusetzen, sondern ebenso, Personal Branding zu betreiben. Auch dabei hilft Catrin und lässt ihre Marketing-Kenntnisse aus dem Product- und Company-Branding einfließen. Mehr Informationen zu Catrin und ihrem Coaching-Angebot unter https://catrin-schlatmann.com.
It's so fun to have a platform where we get to feature amazing women and we want to use it to feature more of you and share more stories from women who are at all different stages of their business journey. So today's session is a mentor session with one of the members of our very own Powerhouse Women Six Figure School. I can't wait for you to meet her and listen in on our live mentor session. I hope you enjoy the conversation as much as I did! Becca Eberhart is a mom, wife and entrepreneur living in northeast Iowa. As a brand manager she offers her clients management services for social media, community memberships and podcasting. Becca recently started, ElleLee Box, a quarterly subscription box filled with products from women-owned businesses. Becca is also passionate about encouraging other women to follow their dreams and create a life doing what they love no matter where they're from. In this episode we talk about: Personal branding vs. company branding for business Viewing social media as a platform Creating email list content Click HERE to text FINISH STRONG to (602) 536-7829 to join us for the FREE Finish Strong Challenge! Our signature Six Figure School 12 week business mentorship is open for enrollment! Text the word READY to (602) 536-7829 for first access to Six Figure School (and a $500 discount!!)(limited spots available) Not part of the Girl Gang Community yet? Join HERE: Girl Gang Membership || CONNECT WITH BECCA EBERHART || instagram.com/elleleebox www.elleleebox.com || CONNECT WITH POWERHOUSE WOMEN || instagram.com/powerhouse_women instagram.com/llindseyschwartz facebook.com/groups/powerhousewomencommunity www.powerhousewomen.co
In this episode of Startup Hustle, Lauren Conaway and Elizabeth Giorgi, Co-Founder and CEO of Soona talk about content strategy for brands. Find Startup Hustle Everywhere: https://linktr.ee/startuphustle This episode is sponsored by Full Scale: https://fullscale.io/ Learn more about Soona: https://soona.co/ Learn more about InnovateHER KC: https://www.innovateherkc.com/ See omnystudio.com/listener for privacy information.
Steve is the Managing Director of SB Consulting, a Hong Kong based Marketing Consultancy. He has 30+ years' International Advertising Agency, Sales and Marketing Consultancy experience and has run his own business for 20+ years. He was worked for some of the world's leading international Advertising Agencies including McCann Erickson, CIA & Initiative Media in London, as well as Leo Burnett & Haymarket Publishing in Hong Kong where he has lived & worked for 20+ years.He helps growing companies who do not have their own marketing team to tell their story in a clear, powerful way that excites & engages their target customers. His tagline is 'marketing that makes sense' and he has helped his clients to generate millions of dollars in revenue.He is also an Independent Linkedin Coach, Trainer & Marketing Consultant. He helps Senior Executives, Business Owners & Corporate Teams to present themselves powerfully as opinion-formers, thought leaders & key people of influence on the world's leading B2B Social Media platform, Linkedin. He has been providing Linkedin Training, workshops & one-on-one Linkedin coaching services since 2011. During that time, he has taught over a thousand Senior executives, Business Owners, Salespeople & Corporate Teams how to use Linkedin effectively to present themselves powerfully as opinion-formers and thought leaders. He has also taught his clients to generate revenue using the platform.To date, he as has personally generated over USD1m in revenue directly from Linkedin.He has several workshops in his 'Linkedin for Business' Workshop series on topics including Personal Branding, Thought Leadership, Employer Branding, Company Branding & Social Selling.He has run courses for many Networking Organisations & Companies in Hong Kong including:• KPMG• Chinese University HK MBA Program• Hong Kong University MBA Program• The Hong Kong Society of Financial Analysts• SKAL• PwC• Colliers InternationalWebsite: http://www.sbconsulting.com.hkLinkedIn: https://www.linkedin.com/in/hongkongmarketingconsultantTwitter: https://twitter.com/stevebrucehkFacebook: https://www.facebook.com/LinkedinTrainingAsiaInstagram: https://www.instagram.com/stevebrucelinkedinPinterest: https://www.pinterest.co.uk/LinkedinCoachHongKongYouTube: https://www.youtube.com/channel/UCwIkOxlTUu8tK2Kd_Gm2svw
In today's highly competitive business environment, implementing a successful brand strategy remains vital, yet problematic, for many. Jon Wong, Brand Strategist, MediaOne, shares the components needed for a comprehensive brand strategy and the common mistakes that businesses should avoid when implementing them. See omnystudio.com/listener for privacy information.
Terry and guest host, Jay Busselle, will discuss the steps to take in creating your own brand. In today's world, customers don't want to buy from just a screen printer, or sublimator, or an embroiderer. Today's customer wants a relationship with a company that has shared views and values. In this week's show, we'll have a conversation about getting started in developing your own brand in the industry. Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants or lectures or selling. We are not doing this for our employers, but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will make your business better, and our industry better. Take a look at our incredible weekly guest list and you'll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening! News Terry: Our Success Group Puts Focus on Business Planning in Next Webinar titled “Why You Must Have a Business Plan to Survive” The session, which takes place June 23 at 5 p.m. ET, focuses on why business owners need a business plan to make it in the industry. Hosts will look at the key areas businesses need to look at when building out a plan and how to make a plan work, regardless of business size. For more details and to register, go to https://www.oursuccessgroup.com/survive/ Jay: Shutterfly to Acquire Spoonflower for $225 Million - The personalized products retailer adds Spoonflower's wallpaper, fabric, linens, bedding, and other home decor soft goods to its product lineup. Shutterfly, a digital retailer and manufacturing platform for personalized products, announces an agreement to acquire Spoonflower for approximately $225 million of enterprise value subject to certain working capital and other adjustments. Read more at Graphics Pro Magazine (https://graphics-pro.com/news/shutterfly-to-acquire-spoonflower-for-225-million/) Dad Joke: What do dentists call X-rays?Tooth picsFrom Missy Lossey Branding YOU Terry: Ok, it's time to talk about branding! It seems like the topic of branding (and tacos) comes up in almost every discussion we have with you Jay!Jay: It's true! I guess I'm just lucky that way Terry.Terry: Why don't we start with a brief reminder of your definition of branding?Jay: Sounds good Terry! Branding isn't easy… I can tell you that! A lot of smart people have shared a lot of opinions and their definition of a brand. This is mine:Your brand is not your logo.Your brand is not what you do.Your brand is not your product.Your brand is your style.Your brand is your promise to me.Your brand is how you make me feel.Remember SPF! (not sun protection factor) Style - Promise - FeelTerry: What do you mean by style, Jay? Maybe you could explain that a little more?Jay: Let's start with the dictionary definition of the word style: a distinctive appearance, typically determined by the principles according to which something is designed.Playful & Lighthearted {or} Serious & SoberEconomical & Affordable {or} Luxury & LavishVintage & Classic {or} Modern & ContemporaryRock n Roll {or} Hip HopCountry {or} ClassicalTruck {or} SedanSUV {or} Mini VanV8 engine {or} ElectricYour vibe, your personality, your character, your identity.I also want to share that in my opinion, it's critical to think about this from both a business and personal perspective. Especially if you're a small business owner! Because if you are a small biz owner then you're in sales and in marketing and in bookkeeping and in production and in janitorial and in … and in… and in… you're in EVERYTHING. This also means your personal style is in EVERYTHING. To be more clear - if your style, your personality, your identity is of a serious, sober, calm and calculated nature, then guess what?
What does the future of recruitment look like? We've all been forced to adapt to new ways of working in recent times. We've experienced a decade's worth of change compressed into a matter of months. However, much of that change has been reactive. According to Bruce Morton, author of “Redesigning the Way Work Works,” there has never been a better opportunity to strategically redesign our way of working. Bruce is the Global Head of Strategy for Allegis, one of the top 5 largest staffing companies in the world. Bruce has worked at Allegis for 11 years and has over 40 years of experience in the human capital industry. He is well known as a global workforce design and talent acquisition expert. He has designed, implemented and managed some of the largest resourcing solutions across many different parts of the globe. In this fascinating interview, Bruce explains the emerging role of “work-design architect,” the trend towards “projectizing” tasks, and the concept of “talent anywhere.” He also discussed the enduring impact of Covid on the future of businesses, from car manufacturing to office spaces. Episode Outline and Highlights [3:46] Bruce's role as Global Head of Strategy at Allegis Global Solutions [7:42] Discussing Bruce's 2019 book, “Redesigning the Way Work Works” -- which of his predictions came true and how would he revise the book in light of Covid? [12:14] What is the “work-design architect” and how is it opening a world of possibilities? [17:59] If, when and how people should return to the office. [22:08] Beyond employer branding: how companies can attract top talent and increase employee engagement by “projectizing” their tasks and introducing “stretch assignments.” [28:20] The trend towards “talent anywhere” and remote working. [32:02] The benefits of “one-click apply” [41:38] Covid realizations and enduring impact on the future of business - from car sales to office space. [43:24] Measuring outcome instead of input. [46:00] Why the opportunity divide is getting bigger and what role we can play as recruiters. “Redesigning the Way Work Works” When Bruce turned 60, coinciding with his 40th anniversary in recruitment, he wrote the book Redesigning the Way Work Works. He considered it as a gift to himself as well as his gift to the industry. The book was published pre-covid in 2019. I asked Bruce which parts of the book would he revise post-pandemic and which of his key themes or predictions came true? He replied: “If I have time to rewrite it or update it, I would love to be able to do that and just put a big stamp on the front ‘Post Covid'. Because some of the projections that I made in the book that I was saying five to 10 years, actually happened within the first two months of Covid.” Bruce then proceeded to share his thoughts about innovation, how the way of working has significantly changed, and how organizations should think. One of my key takeaways was to “stop being limited by the four walls around you.” That will make more sense once you listen to the interview. Company Branding and How to Attract Top Performers How do you establish a culture that attracts top talent? The culture used to be based around the office environment. So how do you establish a brand of being a “great place to work” when most people are working remotely? We started out discussing ideas you're already familiar with, like the need to provide great benefits, embrace diversity and inclusion, and social corporate responsibility. Then Bruce shared a few paradigm-shifting concepts that I'd never heard before. He explained, “When you are trying to attract people it used to be all about the company name.” Bruce explained how we're seeing a shift from being primarily loyal to the company to being loyal to the craft. Given that people are now more loyal to the profession or their expertise, Bruce pointed out that in order to attract strong performers and top talents, companies should focus on two things: “Projectizing” tasks and Giving stretch assignments The Opportunity Divide and What We Can Do A topic that Bruce is passionate about is the “opportunity divide.” He explains, “I think that it is horrendously staggering that the better we get at utilizing technology, the smarter we get as a human race, the opportunity divide is getting bigger and bigger… A CEO now on average earns 320 times more than an employee. Ten years ago the difference was only ten times.” So how do we as an industry make a positive impact on people's lives and reduce the opportunity divide? Bruce said, “How do we educate all of our clients to think about opportunity divide and truly give people opportunity? Bruce talked about recruiting based on somebody's potential versus recruiting based on somebody's past experience. Bruce Morton Bio and Contact Info Bruce is in his 40th year in the human capital industry and has been recognized as HR Thought Leader of the Year by HRO both in EMEA and in the US. He is the author of the book ‘Redesigning the Way Work Works.' As the Head of Strategy for Allegis Global Solutions, Bruce concentrates on adding increased value to clients from new services and product idea generation, digital transformation, internal and external thought leadership through conferences and speaking engagements. Bruce on LinkedIn Bruce on Twitter @brucetalent Allegis Global Solutions website link People and Resources Mentioned Doug Bugie Redesigning The Way Work Works: Strong Opinions and Advice from 40 Years in the Business a book by Bruce Morton Connect with Mark Whitby Get your FREE 30-minute strategy call Mark on LinkedIn Mark on Twitter: @MarkWhitby Mark on Facebook Mark on Instagram: @RecruitmentCoach Related Podcast You Might Enjoy TRR # 69 Recruitment Legends: Leadership and Life Lessons From 40 Years in the Global Recruiting Industry, with Doug Bugie Subscribe to The Resilient Recruiter
Today, in episode four, we'll explore the process of selecting a name for our fledgling company. That's right, it's time to drop the name, project X. We'll miss you project X. You served us well and had us feeling like mysterious super villains, but it's time to move on. We'll give you a sneak peek into how we did this with a startup mindset — that is — quickly and cost-effectively.Today's Episode Includes: Creating a production processManaging feedback overloadSourcing product materialsCreating physical prototypes
Special Guest: Chris Merida, Global Search Network (Staffing Company)Every day I have people contacting me on why they are not getting calls or replies to their resume. I try to explain why and often times it is met with anger or defensiveness. I decided to bring in another staffing professional to help solidify some of the issues with candidate's resumes and why they hear nothing back. SYNOPSISTop 10 Resumes MistakesChris Merida - Who he is and what he doesBad Resumes - what do recruiters do?Why don't recruiters tell people why?Generic Posting - reason why candidates don't get a responseResume Mistakes! What is missingWhat recruiters and companies look forJob changes / trying to deceive the companiesAgeism - why it doesn't matter and why you may make it obviousCertifications - They should be on your resumeChris MeridaGlobal Search NetworkTalent Acquisition Leader Office: 813.832.8300 x 204 Chris@globalsearchnetwork.comhttps://www.linkedin.com/in/christophermerida GLINTER SOCIAL MEDIAL AND CONTACT INFO michael@michaelglinter.com (Email) https://www.michaelglinter.com/podcast-1 (Podcast) http://www.linkedin.com/in/michaelglinter2 (Linked In) #MichaelAGlinter (Twitter) http://www.facebook.com/michael.glinter (Facebook) https://www.youtube.com/c/MichaelGlinter (YouTube) www.michaelglinter.com (Website)
This is a story of how a person who started out bagging fries for McDonalds continued to drive himself to find his passion and become a self-made millionaire. While success is not soley defined by money, money can motivate someone to find their passion and developing a purpose in life. Today we will explore what it takes for a person to figure out his why in life and what methods and processes he took to achieve success. Top things that made me successful1.Set long term goals 2.Work Hard – put in the hours, the time, and the hustle – however work smarter not necessarily longer3.Time Management4.No matter what I had to do, I always wanted to find a way to do it better than anyone else5.Records were made to be broken6.Life is a step ladder not a ladder7.Learn how everyone else has done it and what didn't work, and then find a way to do it better than everyone else8.Be the first 9.Never accept No. 10.You don't get if you don't ask – Take Risks11.Constantly raise the bar12.Ask for forgiveness, not for permission13.Set backs only delay your success, they don't prevent success14.Have passion for what you do15.Don't just define life on just money but also experiences16.Servicing – discover what you are good at and meant to do and strive to be the best at it17.Don't follow other people, define your own path and be true to yourself.GLINTER SOCIAL MEDIA AND CONTACT INFO michael@michaelglinter.com (Email)https://www.michaelglinter.com/podcast-1 (Podcast) http://www.linkedin.com/in/michaelglinter2 (Linked In)#MichaelAGlinter (Twitter)http://www.facebook.com/michael.glinter (Facebook)https://www.youtube.com/c/MichaelGlinter (YouTube)www.michaelglinter.com (Website)
Special Guest - Caterina Gooch Every work environment has toxic and difficult employees. Unfortunately often times we cannot screen this out during the interview process. While we can make attempts to keep them out of the workplace, once they are in the workplace we have to manage through the challenges. In this episode we will talk to those challenges and how to overcome them. Toxic Employees and how they impact our organizationCatching toxic and difficult employees during the hiring processSpecial Guest - Caterina Gooch - Staffing Leader discussing managing workplace challenges with toxic and difficult employees.How does toxic and difficult employees ultimately affect the work place. Steps you can take to manage through these types of challenging employeesGLINTER SOCIAL MEDIAL AND CONTACT INFOmichael@michaelglinter.com (Email)https://www.michaelglinter.com/podcast-1 (Podcast)http://www.linkedin.com/in/michaelglinter2 (Linked In)#MichaelAGlinter (Twitter)http://www.facebook.com/michael.glinter (Facebook)https://www.youtube.com/c/MichaelGlinter (YouTube)www.michaelglinter.com (Website)
Special Guest - Tanika MccullochTanika has been in the HR field for two decades and has had the opportunity to work with several Fortune 100 companies. She has an amazing perspective and approach to HR that would drive any company to rethink their way on how they handle diversity and inclusion. She is a diversity and inclusion expert.Today's Podcast PerspectiveWhat companies are NOT doing right about InclusionDiversity is more than how you lookCompanies and how some think they aren't readyWhat about when companies say - the non diverse people are the ones qualifiedEnvrionmental and early age social impact effects people long termStereotypes even HR people haveDo trainings on diversity and inclusion workHolding people accountable to Diversity/Inclusion Splitting performance reviews split 50/50 - 50% How well your operations perform and 50% your people and driving inclusionCreating an inclusive environment and how it effects your poductivity and profitabilityPeople stop and judge at someone's look and have a bias, but Diversity goes beyond looksIf you are wondering the ethnicity of the girl in the picture on my post on 3/20 @ 2:30pm - she is HispanicTanika Mccullochtlindseymcculloch@gmail.com HR Leader with experence with several Fortune 100 Companieshttps://www.linkedin.com/in/tanikamcculloch/GLINTER SOCIAL MEDIA AND CONTACT INFO michael@michaelglinter.com (Email)https://www.michaelglinter.com/podcast-1 (Podcast) http://www.linkedin.com/in/michaelglinter2 (Linked In)#MichaelAGlinter (Twitter)http://www.facebook.com/michael.glinter (Facebook)https://www.youtube.com/c/MichaelGlinter (YouTube)www.michaelglinter.com (Website)
Special Guest - Joel HowellJoel Howell, MBA, "Living Life Full on Purpose", brings 20+ years of industry experience along with 15 years working for PWC. Joel brings a level of creativity, innovation, and style to everyone that crosses his path. He has an array of talent and expertise in HR leadership, employee engagement, talent development, diversity & inclusion (local/global), coaching for high performance, motivational speaking, and advanced facilitation. His goal in life is to live full on purpose and to pass that energy on to everyone that he comes in contact with. Today Joel will introduce our new series on my podcast around Inclusion and Diversity in the workplace. Joel brings a tremendous track record of excellence in this area and will add significant value in laying the foundation for our new ongoing Highlights from Today's PodcastDifference between Inclusion and Diversity Initiatives (NOT Programs)You can't separate Diversity and Inclusion - you must have both.How can you drive a successful Diversity and Inclusion Initiative when you have all white males at the top of your organizationGetting executives engagedStarting an inclusion or diversity programFocus groups and people being comfortable to speakGovernment views on diversity and inclusion and how it effects our abilities to drive these programsWhat has PWC done right?Are these Initiatives keeping stereotypes and discrimination alive?Mentors in the workplace helping drive inclusionJust because someone looks a certain way doesn't mean they identify a certain wayAre the EEO Questionnaire's people fill out - outdated?Generational gaps holding us back.Special Guest - Joel Howellhttps://www.linkedin.com/in/joel-howell-phr-5a55414/GLINTER SOCIAL MEDIA AND CONTACT INFOmichael@michaelglinter.com (Email)https://www.michaelglinter.com/podcast-1 (Podcast)http://www.linkedin.com/in/michaelglinter2 (Linked In)#MichaelAGlinter (Twitter)http://www.facebook.com/michael.glinter (Facebook)https://www.youtube.com/c/MichaelGlinter (YouTube)www.michaelglinter.com (Website)
Kyle Winterbottom is the Founder & Managing Director of Orbition, which was established in September 2020 - a specialist recruitment agency within Data & Analytics. Kyle is also a host of his very own podcast - Driven by Data: The Podcast This episode is based around PERSONAL BRANDING & the importance of it. Effective personal branding will differentiate you from the competition and allow you to build trust with prospective clients and employers How Kyle has developed his own personal brand? How can businesses ensure they're not compromising the company values, VS people developing a scalable personal brand approach? Links to connect with Kyle - https://www.linkedin.com/in/kylewinterbottom/ This episode is sponsored by Hoxo Media - the leading marketing agency for recruitment businesses. For further details on their 8-week academy, contact Lysha (07855 778617) https://www.hoxomedia.com/ You can also watch this episode on our Youtube Channel - Qui Recruitment R2R
WBSRocks: Business Growth with ERP and Digital Transformation
Growing a company today is no longer the same as it used to be five years back. Today your customers expect you to be thought leaders in your industries. While we have been using social media to enhance our personal and company brands for quite some time, the game has entirely changed in the last three years. The companies that are actively promoting their brand and encouraging their employees to elevate personal brands will have a substantial edge compared to the rest.In today's episode, we have our guest Katie Thomas from Leaders Online, who discusses the importance of personal brands and why personal branding is essential for personal growth and corporate branding. We also had a chance to touch on why accounting and finance subject-matter expertise is critical for marketers to reduce marketing spend. Finally, she also covered how executives can drive their employees to be more active on social media to generate opportunities. For more information on growth strategies for SMBs using ERP and digital transformation, visit our community at wbs.rocks or elevatiq.com. To ensure that you never miss an episode of the WBS podcast, subscribe on your favorite podcasting platform.
Season 2 is Here!! After 21 years of working in the staffing industry, I decided to start this podcast to help people be more successful in finding jobs and companies/recruiters finding people. It has grown just a bit outside the box to include working environments and dealing with the ever-changing dynamics in the workplace, along with Diversity and Inclusion. I was initially going to start the season with Bad Bosses 2. However, I decided to do this episode since it's a little more light-hearted and funny. Today – We will enjoy the top 10 funniest candidate moments I have experienced over the last 21 years! Special Note: I am actively recruiting for Season 2 Podcast Guests. If you want to be apart of our journey, want free advertising for your business or company, or like to banter with a guy like me on my show – please reach out to me at glinter@podcasttheoffer.com GLINTER SOCIAL MEDIA AND CONTACT INFO glinter@podcasttheoffer.com (Email) https://www.michaelglinter.com/podcast-1 (Podcast) http://www.linkedin.com/in/michaelglinter2 (Linked In) #MichaelAGlinter (Twitter) http://www.facebook.com/michael.glinter (Facebook) https://www.youtube.com/c/MichaelGlinter (YouTube) www.michaelglinter.com (Website)
Special Guest - Monique Lanaux - PepsiCo - Senior Director, Global Diversity & Engagement Monique has been a leader with PepsiCo/Frito-Lay for 15 years and has quickly progressed to her role in Diversity and Engagement within the organization. This conversation was inspiring. It was an incredible story of how PepsiCo not only drives their D&I program forward but how they start the process of education at the very beginning when the employee starts at the company. THIS, my friends, will be a lesson learned on how COMPANIES should execute their programs! This is a MUST listen to the episode. Today's Podcast Perspective What do companies with successful D&I Cultures and Programs do differently?Making Diversity and Inclusion a business priorityPepsiCo starts their employees on Day 1 with Training and Program involvementDiversity, Inclusion, Belong, EngagementEducated about non-negotiables at PepsiCoTeaching employees how to handle being uncomfortableWhat you share creates the landscape on what is or is not acceptable behaviorWhat is Courageous Engagement?Employees are taught to have Courageous conversations and how to engage their team. You can't wait till there is a problem, you need to begin with education and should be part of your onboardingIt is essential to understand what your leaders stand forWhat is stopping companies from growing Diversity to the Top! Equity?There must be a shared and common leadership from top-downTake ownership of the current state of your organizationWhat about roles that often are categorized as "male-based" or "female-based" roles? Do you try to break that trend?Considering your pool of candidates to make sure you have an equitable pool of candidates.Consider the makeup of your interview teamWhat about people that are forgotten - Blind People? People with AutismPepsiCo's outreach to the forgotten onesSelf-Identification Campaign to help create a program to help forgotten peoplePartnering with organizations to expand and actively bring diverse groups of people into the organizationWhat kind of resources are available for education? What can companies do to start their journey indeed to become and Diversity and Inclusive organizationLeadership MUST sponsor the change - it starts from the CEODoes a person of color have to be the leader of a D&I program? Can a gay person or disabled person garner the same amount of respect?The leader should be more about where they came from and how they grew to the role and their identity.GUEST INFO Monique Lanaux Senior Director, Global Diversity & Engagement at PepsiCo https://www.linkedin.com/in/monique-lanaux-7665115/ GLINTER SOCIAL MEDIA AND CONTACT INFO michael@michaelglinter.com (Email) https://www.michaelglinter.com/podcast-1 (Podcast) http://www.linkedin.com/in/michaelglinter2 (Linked In) #MichaelAGlinter (Twitter) http://www.facebook.com/michael.glinter (Facebook) https://www.youtube.com/c/MichaelGlinter (YouTube) www.michaelglinter.com (Website)
Attracting people to have more powerful conversations with you is what Branding is all about and the more you improve your Company's brand, the more success you'll have. The first step is to decide how are you going to brand yourself and not rely on other people. In this episode, Adam Stott gives 12 ways to improve your company branding and achieve the success that you haven't had before. Show Highlights Review your "reviews" in all online platforms and implementing improvements based on the reviews and feedbacks Accept that you need to brand yourself on your own, You decide Instill values and vision when you bring in new people Realizing the importance of PR and look at it as a tool for your brand Video Reviews: brings more assurance to new clients that your service or products work! Links Mentioned: Big Business Events Members Network 30/30 Wealth System
Special Guest - Lucas O'Ryan - LGBTQ Educator! Hire Him to Educate your Company Lucas is back on the show! He was one of the most downloaded podcasts in Season 1! Today Lucas brings us guidance on the dos and don't's on how to treat LGBTQ people in the workplace, what you can't do! What you can't ask! How do we help all people feel included? Lucas will talk about his personal experiences as a Transgender male but also guide us through hypothetical scenarios and how to handle them. Today's Podcast Perspective Cultivating a positive work environment for all peopleWhen should you tell people you are Transgender?Disclosure to the hiring manager or HR professional - when it is importantIf there is no effect on you doing your job, then disclosing does not matterSome may want to know how the company responds upfront, where-as many would keep it to themselves.Personal situations will dictate how someone proceeds on disclosureRecent law changes and Supreme Court decisions have encouraged the population to feel comfortable, but it does not change Bias'Situations may arise where someone is forced to disclose (i.e., courtrooms)Using outside resources to educate with a high degree of need for educationHow are needs assessed by an educator - are there pre-existing reasonsNeeds assessment Specific demographics have preconceived negative feelings toward LGBTQStigmas within specific races and groupsDiversity Groups are discriminatory to other groups like LGBTQBreaking the ice with people that are not acceptingBringing up faith to bridge the gapApproaching a situation where you feel discriminated Engaging the employee or coworkerCompanies need to check-in with your staff, do a survey, figure out where the barriers are Lucas O'RyanTransgender Advocate / Speaker / Educator / Coach lucasoryan87@gmail.comhttps://www.linkedin.com/in/lucas-o-ryan-a960121a6/ GLINTER SOCIAL MEDIA AND CONTACT INFO michael@michaelglinter.com (Email) https://www.michaelglinter.com/podcast-1 (Podcast) http://www.linkedin.com/in/michaelglinter2 (Linked In) #MichaelAGlinter (Twitter) http://www.facebook.com/michael.glinter (Facebook) https://www.youtube.com/c/MichaelGlinter (YouTube) www.michaelglinter.com (Website)
From a Staffing/Talent Aquisition professional perspective, we get 100s of resumes a day. For those candidates that don't get calls; many times they blame the staffing professional rather than themselves. If they are lucky enough to get a call, if they don't get the job they blame the process, the market, the hiring people. This episode is focused on what job seekers really need to know about what they can do to change the results.Listener response - blaming companies, lack of jobs, and recruiters for people not getting jobsUnderstanding the market today - recapWorst thing a candidate can doReasons why people don't get call backs and don't get selectedWays to change things - taking control and getting results.SOCIAL MEDIAL AND CONTACT INFOmichael@michaelglinter.com (Email)https://www.michaelglinter.com/podcast-1 (Podcast)http://www.linkedin.com/in/michaelglinter2 (Linked In)#MichaelAGlinter (Twitter)http://www.facebook.com/michael.glinter (Facebook)https://www.youtube.com/c/MichaelGlinter (YouTube)www.michaelglinter.com (Website)
Special Guest - Sal Brucato Season 1 Bad Bosses was the most downloaded episode of the season. After many emails and requests, Bad Bosses 2 has arrived. Sal Brucato is a VP of Operations with over 30 years of leadership and management experience. He has seen, heard, and done it all. Join us today as we talk about the good and the bad of leadership and how we can drive a better culture.Bringing awareness to bad boss behaviorsTop characteristics of what makes a bad bossNo one can make the Boss happy - No GuidanceVerbally demeaning and criticize people in front of others.Talks about other people disparagingly in front of staff in meetings Does not do anything to develop internal employees. Boss is never happy - do not communicate expectations but when things fail you are the first to get blamedOften employees will leave in situations where you can't get proper guidance from your BossGossipping. Common sense says we do not want childhood behavior in the workplace What do you do when your Boss is the person gossippingBoss doesn't want to develop people underneath them. Threatened?Boss believes he is always right, never wrong.Making erratic decisions and blaming his employees when it doesn't workEmployees then chase a dartboard that they can't seeWhat makes a good boss?Drop the Ego / Be more collaborativeHR Departments needs to do better at identifying leadersTrust your teamUnderstand your employees and their situationLeave the Ego at HomeStop taking credit for your employee's ideas!Special Guest Info - Sal Brucato https://www.linkedin.com/in/sal-brucato-8825a825/ GLINTER SOCIAL MEDIA AND CONTACT INFO michael@michaelglinter.com (Email) https://www.michaelglinter.com/podcast-1 (Podcast) http://www.linkedin.com/in/michaelglinter2 (Linked In) #MichaelAGlinter (Twitter) http://www.facebook.com/michael.glinter (Facebook) https://www.youtube.com/c/MichaelGlinter (YouTube) www.michaelglinter.com (Website)
Special Guest Wes Shorter - Leader in the Manufacturing Industry Throughout our life we are consistently influenced by the environments we are surrounded by. From an early age through adulthood, bias is imbedded into our everyday lives and unconsciously effect every decision we make in life. While unconscious bias can be hard to identify, they often times can influence decision creating a fine line between bias and discrimination.What is unconscious bias and what is the most common bias.Welcome Wes Shorter - Special GuestIntroduction to Unconscious Bias vs DiscriminationRacism is a political concept - discussion about Melanin which causes changes of color of skin making color an invented argument that makes racismMisuse of labels to create a group to rally against anotherHow do we address racial bias in the workplace?Training and educating employees Special Guest InformationWesley Shorter 513-907-5746 wes.shorter@fuse.net GLINTER SOCIAL MEDIAL AND CONTACT INFO michael@michaelglinter.com (Email)https://www.michaelglinter.com/podcast-1 (Podcast) http://www.linkedin.com/in/michaelglinter2 (Linked In)#MichaelAGlinter (Twitter)http://www.facebook.com/michael.glinter (Facebook)https://www.youtube.com/c/MichaelGlinter (YouTube)www.michaelglinter.com (Website)
Special Guest: Mark Benton Mark Benton has been in HR for over 25 years and brings an amazing background out of McKesson, PepsiCo, and Accenture. He talks about being a purposeful leader and how we can impact change in the conversation to drive change. His focus on creating a sense of belonging and a safe place for all people makes us realize that it does not stop once a person joins a company, and we need to do more. Podcast Notes:Mark talks about his Journey - starting in CollegeCollege - creating access to students for programs and groups, pulling all students into the fold, including minority studentsSociety does not do enough to discourage clicks and grouping at an early ageThis starts in the home with the ParentsChildren often do not think about how they are different at an early age, but as we grow, we learn how we are different and feel a sense of not belongingMark talks about how his mindset has changed and how, in most recent years, and how that has changed. Biggest challenges for most companies to get past the roadblocksBelonging - Creating a safe place for people to work and an environment where they feel a sense of belonging Even in environments where companies say they are Inclusive and have these programs still make many people pause200+ Years of people feeling unaccepted because of who they are, how do we change this behavior and mindset?Habits, behaviors, and bias' can't be turned off with a light switchChange starts with one conversation at a time.Keys to Change - Trust, Empathy, Being AssertiveGuest InfoMark Benton VP, Talent Management & Diversity- McKesson Corporation https://www.linkedin.com/in/mark-benton-6558575/ GLINTER SOCIAL MEDIA AND CONTACT INFO michael@michaelglinter.com (Email) https://www.michaelglinter.com/podcast-1 (Podcast) http://www.linkedin.com/in/michaelglinter2 (Linked In) #MichaelAGlinter (Twitter) http://www.facebook.com/michael.glinter (Facebook) https://www.youtube.com/c/MichaelGlinter (YouTube) www.michaelglinter.com (Website)
Special Guest: David Hauser author of Tump on Leadership David is a Human Resources Executive, consultant, and researcher with over 20 years of experience in the field. He concentrates on incorporating principles of culture, leadership, and organizational development to improve business strategies and, ultimately, performance. Also, he has a Ph.D. in leadership and is passionate about making leadership great (again). Podcast Notes:You can be a bad leader and still be successfulDavid talks about Lincoln on Leadership and the disparity between LIncoln and TrumpThis is about Leadership, NOT PoliticsTop 5 Attributes of Trump Leadership #1 Confidence - Confidence with no acceptance of when they are wrong. There is no wrong, and they can pivot to make you think they are always right.#2 Coercion rather than Persuading - I'm going to coerce you what to do, and you are going to be happy to do it. Suppose you don't do it, then you are out. It's a cult-like mentality.#3 Gaslighting - you can't trust your judgment so that you can trust mine as a leader. How you see the world is flawed, so you need to start seeing it the way I see it#4 Preach an illusion and continue to repeat. We should be preaching a vision and continue to promote it. His style is preaching an illusion (no basis in reality), and continue to repeat it to engrain it as reality.# 5 Surrounding yourself with Yes Men. It is OK to push back and be the squeaky wheel, but not playing the game right can cause damage and prohibit your growthTwo things about Trump's Leadership Style that are GREAT.#1 - Communication - He is very good at repetition and consistency. Keeping his message the same. #2 - Boil down a complex message to something straightforward. Repeating things over and over again is designed to keep people in-line (example, "Fake News."Once Trump leaves office one day, how do we repair the concept of leadership?If we are going to get back to some resemblance of normal, it will be about emotion It will not be easy for anyone taking over after a Narcissistic leader to redirect the teamTaking over and being a servant leader makes it much more challenging, but ultimately it will be what is necessary to get any organization back on track Guest Info GUEST INFORMATION! David Hauser, PhD Twitter: @realDavidHauser Order Trump on LeadershipTrump on Leadership: Executive-ish Strategies for Tough Times https://www.amazon.com/dp/B08J1WX4BB/ref=cm_sw_r_sms_api_i_aN2BFbH3QA3A2 GLINTER SOCIAL MEDIA AND CONTACT INFO michael@michaelglinter.com (Email) https://www.michaelglinter.com/podcast-1 (Podcast) http://www.linkedin.com/in/michaelglinter2 (Linked In) #MichaelAGlinter (Twitter) http://www.facebook.com/michael.glinter (Facebook) https://www.youtube.com/c/MichaelGlinter (YouTube) www.michaelglinter.com (Website)
In our last episode of “Connections That Matter,” we’ll talk tactics—how to get started (if you haven’t), how to evolve (and when you need to) and who you can turn to for help along the way to ensure the effectiveness of your employer brand.
Watkin and Day discuss ...
Special Guest - Jimmie Hancock Jimmie has been working in HR for over 27 years. While working in HR, he has been involved in many different types of workplace environments and has lead organizations through many challenges. His goal is to foster a positive, safe, and growth-minded work environment for all people. Today we talk about creating a positive work environment free of negativity and poor direction.External influences play a big part in workplace negativityRestrictions on asking people about their past or personal lifeBuilding relationships is key to understanding peopleOften HR people forget about the human factorHow an environment shapes behaviors and understanding the employee's influencesDepartment Managers have to be apart of the process. Give the manager the ownership to go back to the employee and resolve the problemEmployees leave the manager not the companyConsulting HR is essential to understand the liabilities to the companyWhat is the employee's responsibility?There needs to be a communication of expectationsEliminating internal gossip Example of people wanting to know why someone is not at work? Is it Covid19? How do you address this?Preventing hostile work environmentsManaging negativity in male or female-centric environments when there are minority sexes involved. Employees being a part of the solution, not the problemSpecial Guest Info - Jimmie Hancock https://www.linkedin.com/in/jimmie-hancock-b3b75748/ GLINTER SOCIAL MEDIA AND CONTACT INFO michael@michaelglinter.com (Email) https://www.michaelglinter.com/podcast-1 (Podcast) http://www.linkedin.com/in/michaelglinter2 (Linked In) #MichaelAGlinter (Twitter) http://www.facebook.com/michael.glinter (Facebook) https://www.youtube.com/c/MichaelGlinter (YouTube) www.michaelglinter.com (Website)
Special Guest Jodi Carroll The coronavirus has caused many people to rethink where they are in life and what they want to do. In recent weeks many people have hired Michael Glinter to rebrand their resume, LinkedIn, and coach them through the pivoting of their career. Today we will talk about how to find fulfillment in your work while still achieving your financial goals. Toward the end of the podcast, Jodi will join my show to talk about a big announcement.Dreading your workdayCareer vs. a JobCareer - Challenged, Appreciated, Hopeful, Making a DifferenceJob - Stuck, Stagnant, Unstable, Largely UnhappyFlipping to the next journey, Career to FutureMost Common Mistakes Act without a Plan Assume it boils down to passion Shift your brand Go at it alone Big Announcement with Jodi CarrollSpecial Guest Info: Jodi Carroll https://www.linkedin.com/in/jodi-m-carroll-4a1745114/ Jodi M. Carroll is a recognized leader in Transformation and Change Management, supporting the IT business within the Global Payments organization. She has a unique combination of strategic thinking and a background in Sales, which strengthens her ability to focus on the end-users' (customers) perspectives and needs within this global organization. She currently leads to Transformation and Changes Management activities to assist all team members worldwide in adopting new cloud technology investments. G Suite has replaced Microsoft, and other Office suite products at Global Payments, and making this change requires detailed planning across technology systems. Still, it also requires changing how team members respond to and interact with the new technology. Jodi's responsibility is to have discussions with strategic leadership with leadership within new acquisitions, which informs the change management plan by role and geography and assists the deployment team in reducing business disruption during the technology change. She is a frequent speaker at large events on the topics of employee engagement, change management, communications, training, and support. She was recognized as a recipient of the CIO Award for outstanding performance during one of the largest and most successful migrations to G Suite the company has had to date. Host Info:Michael Glinter is a professional leadership, staffing, and career consultant. His vision is based on the personal perspective that any person or program can be branded. He is also one of the few elite recruiters in the industry to have exceeded $1M of personal production in a single year for seven years straight without recruiter support.Since 1999, Michael has placed over 3,700 employees all over the globe and has assisted thousands of candidates through rebranding of their resumes, retooling their LinkedIn, social media platform support, and career coaching. Today he focuses on helping people find direction in their career and rebranding their resume and LinkedIn to achieve their passions. GLINTER SOCIAL MEDIA AND CONTACT INFO michael@michaelglinter.com (Email) https://www.michaelglinter.com/podcast-1 (Podcast) http://www.linkedin.com/in/michaelglinter2 (Linked In) #MichaelAGlinter (Twitter) http://www.facebook.com/michael.glinter (Facebook) https://www.youtube.com/c/MichaelGlinter (YouTube) www.michaelglinter.com (Website)
Please Note: The opinions provided in this podcast is not intended to be legal advice, nor are legal guidance by either the host or the guest. Please consult with legal counsel in your respective state or country to get legal advice that applies to you. This podcast is simply a conversation to present things to consider when doing your homework. Listen to the podcast as we talk about the federal money and what you can do if your company cuts your pay due to the pandemic. Special Guest - Cynthia Flynn Cynthia Hackler Flynn, Esq. is the founder and managing partner of Hackler Flynn & Associates, a boutique law firm in Greater Los Angeles that focuses on employment law, business litigation and corporate work. Our core focus is to help commercial businesses defend and protect against employment lawsuits. Cynthia brings over 18 years of Law Experience with a passion for helping create a positive experience for employees and employers in the workplace. Biggest mistakes companies make when terminating employeesBeing terminated in the right to work stateThings to consider before you terminateDocument - Document - DocumentAre there different rules for people in protected classes?Right it by a jury first before making a decisionCoronavirus - Compensation - Companies being forced to take pay cutsWhat resources are out there?You can't refuse to go back to work and still collect unemploymentWhat does it mean to be furloughed? Rules of the road for companies and candidatesDifference between being furloughed vs. being terminatedCompanies can't ask or should ask employees to do anything if they are furloughed or "off the clock."If you pay people hourly, you have to realize the risksYou should make sure if you pay someone salary that it is listed as a flat pay, not an hourly rateSalary employee being required to track your hoursCan your vacation be denied if you are 100% commissionWhat if your hourly rate as a commissioned employee is below the minimum wage?Could companies be required to pay you even after you leave on commissions from clients you brought to the company?Termination Resources: https://hacklerflynnlaw.com/?s=termination Special Guest Info - Cynthia Flynn Cynthia Flynn, Esq. HACKLER FLYNN & ASSOCIATES, APCCorporate Law I Business Litigation I Employment Law Address: 479 S. Marengo Avenue, Pasadena, CA 91101 Office: 323.247.7030 Cindy@HacklerFlynnLaw.com I www.HacklerFlynnLaw.com GLINTER SOCIAL MEDIA AND CONTACT INFO michael@michaelglinter.com (Email) https://www.michaelglinter.com/podcast-1 (Podcast) http://www.linkedin.com/in/michaelglinter2 (Linked In) #MichaelAGlinter (Twitter) http://www.facebook.com/michael.glinter (Facebook) https://www.youtube.com/c/MichaelGlinter (YouTube) www.michaelglinter.com (Website)
Special Guest - Angelique Hamilton With over 18 years of HR and Diversity/Inclusion background, Angie brings a vibrant and ever-growing perspective on how we can change the way we think. She is an innovative People Management and Operations Change Agent that makes HR happen! An agile and highly successful coach in a broad sector of industries, including non-profit, healthcare, and logistics. Always putting people first to deliver service excellence '"Committed to making a difference in the world one company at a time." How do you identify gaps in your program for all employeesIs your program meeting the goals of your organizationReassessment and Metrics processThe goal of the organization is to look at the entire organization holisticallyPrograms and initiatives that help promote diverse organizationsLeadership buy-in is critical to driving a strategyStarting groups within your organizationHow do you incentivize people to get involvedMany companies will put participation in groups in an organization within performance appraisalsIt shouldn't be nice to have in the workplace - it should be a requirement Tracking managers and who they promote - data tells a storyLeaders should be reaching outward to all employees and embrace diversity when growing their peopleManagers sometimes lack training on how to develop people.Token D&I roles with no upper management supportHow do you balance where everyone can attain the next level but not reverse discriminateHR's involvement and what tools they can provideOutside Programs for Managers to develop their staffSpecial Guest Info - Angelique Hamiltonhttps://www.linkedin.com/in/angiehamiltonmba/Her Website www.hrchiquegroup.com Supporting small businesses with diversity and inclusion needs as well helping displaced workers with career search services. GLINTER SOCIAL MEDIA AND CONTACT INFO michael@michaelglinter.com (Email) https://www.michaelglinter.com/podcast-1 (Podcast) http://www.linkedin.com/in/michaelglinter2 (Linked In) #MichaelAGlinter (Twitter) http://www.facebook.com/michael.glinter (Facebook) https://www.youtube.com/c/MichaelGlinter (YouTube) www.michaelglinter.com (Website)
Dave Munson of Saddleback Leather Company shares his startup story, as well as branding, marketing, and leadership strategies he used to grow his company.
Season 1 has ended, and Season 2 is coming! We celebrate some of the hottest episodes of the last season Special Guest - Joel Howell Joel Howell, MBA, "Living Life Full on Purpose," brings 20+ years of industry experience along with 15 years of working for PWC. Joel brings a level of creativity, innovation, and style to everyone that crosses his path. He has an array of talent and expertise in HR leadership, employee engagement, talent development, diversity & inclusion (local/global), coaching for high performance, motivational speaking, and advanced facilitation. His goal in life is to live a full-on purpose and to pass that energy on to everyone that he comes in contact with. Today Joel will introduce our new series on my podcast around Inclusion and Diversity in the workplace. Joel brings a tremendous track record of excellence in this area and will add significant value in laying the foundation for our new ongoing Highlights from Today's PodcastDifference between Inclusion and Diversity Initiatives (NOT Programs)You can't separate Diversity and Inclusion - you must have both.How can you drive a successful Diversity and Inclusion Initiative when you have all white males at the top of your organizationGetting executives engagedStarting an inclusion or diversity programFocus groups and people being comfortable to speakGovernment views on diversity and inclusion and how it affects our abilities to drive these programsWhat has PWC done, right?Are these Initiatives keeping stereotypes and discrimination alive?Mentors in the workplace helping drive inclusionJust because someone looks a certain way doesn't mean they identify a certain wayAre the EEO Questionnaire's people fill out - outdated?Generational gaps are holding us back. Special Guest - Joel Howell https://www.linkedin.com/in/joel-howell-phr-5a55414/ GLINTER SOCIAL MEDIA AND CONTACT INFO michael@michaelglinter.com (Email) https://www.michaelglinter.com/podcast-1 (Podcast) http://www.linkedin.com/in/michaelglinter2 (Linked In) #MichaelAGlinter (Twitter) http://www.facebook.com/michael.glinter (Facebook) https://www.youtube.com/c/MichaelGlinter (YouTube) www.michaelglinter.com (Website)
Hey Everyone! In this episode, we welcome Faith Mari to the show. Faith runs a Social Media Management Company here in Sacramento with a number of well know clients. We discuss where she sees Social Media going, what it's like to have 12,000 followers, Company Branding as well as staying creative and ahead of the curve. We also touch on her transition from a classically trained Musician to her role today. It's a great talk and I encourage everyone to check Faith out on all Social Media platforms. She does amazing work! She can be found at @faithmari.com as well as @faithmari on Instagram, Check it out! --- Send in a voice message: https://podcasters.spotify.com/pod/show/dudestewpod/message Support this podcast: https://podcasters.spotify.com/pod/show/dudestewpod/support
Hey and welcome to another episode of Podcraft. This is the show all about podcasting, everything from interview skills to equipment and everything in between. Today we're changing things up a bit from the usual listener questions, with a very special guest on the show – Chris Ducker, the founder of Youpreneur. As well as […]Support the show (https://pod.academy)