Engage Your Fanbase Podcast

Music Marketing podcast with hosts Kara Kharmah of Simon Says Booking and Solveig Whittle of the music marketing blog Shadesofsolveig.com. This week's guest: Erin Harpe of Erin Harpe & the Delta Swingers and Lovewhip. The discussion centers around band rebranding. Some topics included in this podcast: • Branding for front women (female band leaders) • How to name your band when you are in multiple bands • Branding from a digital media perspective • How to maximize your revenue per fan by having mementos at a show • Branding and how to leverage what you stand for and are passionate about • DEEP authenticity and how that is communicated in your brand • Humility as a part of your brand • How to think like a journalist and a write a good bio • Using your family roots as a part of your brand. • Vulnerability on stage as a female artist • The art of storytelling • How to listen to what resonates with your fans and use those stories to craft your brand • Amanda Palmer and inspiring creativity as part of her brand • Communicating what you stand for as embodied in your brand • Being shy and unassuming as part of your brand • Using other causes to expand your fan base and incorporating that into your brand

Weekly podcast with host Kara Kharmah of Simon Says Booking & Publicity. Discussions about music marketing and the music industry. Interviews with musicians and industry professionals for a boots on the ground perspective. This week's Kara and special guest Solveig Whittle of Shades of Solveig discuss Solveig's recent blog post "DIY is Dead." The podcast's discussion revolves around her 7 suggestions for indie musicians in 2016. Visit www.engageyourfanbase.com for more tips on demystifying music marketing!