Podcasts about Publicity

What do you want to be known for, and does your digital footprint actually reflect it? In this special behind-the-scenes session from the She Believed She Could Summit, Allison Walsh is joined by Heather French Henry and Brielle Cotterman for a powerful conversation about personal branding, identity, storytelling, publicity, and taking ownership of your narrative. Heather challenges you to look beyond titles, services, and accomplishments to define the character, values, and impact you want people to associate with your name. Brielle then reveals why telling that story intentionally has never been more important, especially as AI changes how people discover, research, and form opinions about individuals and brands online. From defining what you stand for to leveraging PR, earned media, podcast interviews, thought leadership, and third-party credibility, this episode will help you become more intentional about the story the world is hearing about you. Because if you don't tell people who you are, what you do, and what you stand for, someone else will. Plus, Allison shares how you can experience more conversations like this live at the upcoming Iconic Impact Summit. Connect with Heather: Instagram: https://www.instagram.com/heatherfrenchhenry/ Website: https://www.heatherfrenchhenry.com/ Connect with Brielle: Instagram: https://www.instagram.com/briellecotterman/ Website: https://influentialleaderagency.com/ Positioned for Partnerships™ Mini Course - Turn your platform into a revenue-generating brand opportunity—without needing a massive following. Learn how to position your brand, create a high-converting media kit, and confidently pitch partnerships so brands instantly understand your value. 

Ehlert, Stefan www.deutschlandfunkkultur.de, Studio 9

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Will Britney Spears' latest Instagram posts make today's blinds? Play along with Bradley and Dawn to find out!See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Today's episode is a Part 2 segment of  The Busness Breakthrough Hotline: Heather has built Publicity for Good into a 70-person team over 10 years, but she's stuck at a plateau and wants to scale so she can have more freedom and presence as a mom. In this conversation, Kelly gives her a full, tactical playbook for turning her deep well of warm relationships into consistent, booked deals. They get specific fast: how to make cold-feeling outreach an instant yes by addressing every objection up front, why her team needs a crisp one-sheet and training on the top 10 objections, and how to structure the Miracle Hour by batching one platform at a time so task-switching stops killing her team's productivity. Kelly walks her through the difference between best buyers and dream makers, and hands her a near-word-for-word template for pitching herself into other people's communities to speak, which she calls Heather's instant million-dollar breakthrough. They close on the distinction that changes everything: mass marketing versus true one-to-one relationship building, and how to move an enterprise client from a cold email to a Zoom to a signed deal. What's inside: How to eliminate objections before anyone raises them The one-sheet and the top-10-objections training every team needs Batching your Miracle Hour by platform and opportunity Best buyers vs. dream makers, and the community-speaking pitch template Timestamps 00:00 — Heather's business and scaling goals 02:00 — Making outreach easy: addressing objections up front 05:00 — The "three things before you respond" message and the one-sheet 08:00 — Training your team on the top 10 objections 10:00 — Follow-up cadence: the 10-day rotation 12:00 — Batching by platform (and why task-switching kills productivity) 14:00 — The Miracle Hour as one-to-one, married with one-to-many 17:00 — Formalizing collaborations: build a talk, pitch communities 20:00 — The template message for pitching a friend's community 23:00 — Warm vs. cold: maximize your existing audience first 25:00 — Mass marketing vs. relationship building (the one-minute video) 27:00 — Handling enterprise clients: email to Zoom to micro event Resources: Grab your copy of The Miracle Hour book: Predictable Sales in An Hour a Day: https://a.co/d/0gRubHm7  Subscribe to Kelly's Substack: https://kellyroachofficial.substack.com/  The Business Breakthrough Hotline: Ready for your business breakthrough? Text your question + name to 916-418-9799 with the hashtag #BusinessBreakthroughHotline for a chance to be featured on the show!

Pissing off ZZ Tops' tour manager turned into some pretty great promotion for Steve's band, plus Queen's of the Stone Age's trendy new hotline? Jason Schommer on being a latch-a-key kid, what his Tasmania devil of a brother thinks about his new family focused show and the ultimate angsty teen family photo. See omnystudio.com/listener for privacy information.

This week on Inside Politics, we take a look at some of the major policy challenges facing the Albanese government – from migration numbers, to gambling-advertising reform and the news media bargaining code between Australian media and big tech companies. Joining host Jacqueline Maley are chief political correspondent Paul Sakkal and federal political correspondent Natassia Chrysanthos. If you enjoyed this episode and want to hear more, please rate, review & subscribe on Apple, Spotify, YouTube or whichever platform you find your pods. Background reading: Coalition will force Albanese to cede ground on gambling reforms Needs work: Burke’s plans for migration overhaul delayed due to cabinet questions ‘Publicity-seeking extremists’: V’landys weighs in as gambling inquiry gets personal Subscribe to The Age & SMH: https://subscribe.smh.com.au/See omnystudio.com/listener for privacy information.

This week on Inside Politics, we take a look at some of the major policy challenges facing the Albanese government – from migration numbers, to gambling-advertising reform and the news media bargaining code between Australian media and big tech companies. Joining host Jacqueline Maley are chief political correspondent Paul Sakkal and federal political correspondent Natassia Chrysanthos. If you enjoyed this episode and want to hear more, please rate, review & subscribe on Apple, Spotify, YouTube or whichever platform you find your pods. Background reading: Coalition will force Albanese to cede ground on gambling reforms Needs work: Burke’s plans for migration overhaul delayed due to cabinet questions ‘Publicity-seeking extremists’: V’landys weighs in as gambling inquiry gets personal Subscribe to The Age & SMH: https://subscribe.smh.com.au/See omnystudio.com/listener for privacy information.

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TEATIME WITH MISS LIZ SERVES: Mickey Mikkelson August 3rd | 7 PM EST Title:Building Authors, Creating Legacies: The Power of Passion, Branding & Purpose Tagline:Behind every unforgettable story is someone who believed in the storyteller. Description: On August 3rd at 7 PM EST, Teatime with Miss Liz proudly welcomes returning guest and longtime friend of the show, Mickey Mikkelson, founder of Creative Edge Publicity. For nearly a decade, Mickey has been one of the publishing industry's most respected publicists, helping traditional and independent authors share their stories with readers around the world. Since launching Creative Edge Publicity in 2015, he has represented New York Times, USA Today, international bestselling, and award-winning authors, building a reputation for integrity, strategy, and unwavering dedication. A graduate of the Northern Alberta Institute of Technology with a Marketing Diploma, Mickey began his publishing career as Special Events Manager for Chapters/Indigo before creating Creative Edge Publicity, where he continues to champion authors and creatives with passion and purpose. Named Publicist of the Year 2024 by USA Global TV, Mickey believes that every great book deserves to find its audience—and every author deserves an advocate who believes in their vision. Join Miss Liz and Mickey as they celebrate four years of collaboration, discussing publishing, branding, publicity, perseverance, and the relationships that help stories reach the world. Teatime Introduction: Welcome everyone to Teatime with Miss Liz, where conversations inspire, educate, and celebrate the people working behind the scenes to make a difference one story at a time. Tonight, we are delighted to welcome back not only an outstanding publicist but also a valued friend and longtime supporter of Teatime with Miss Liz. Mickey Mikkelson is the founder of Creative Edge Publicity, an internationally respected publicity firm that has helped countless authors and creatives build meaningful careers. Through analytical thinking, strategic branding, and genuine passion for people, Mickey has become one of the publishing industry's most trusted advocates. As we celebrate four incredible years of collaboration, we also celebrate the relationships, trust, and shared commitment to helping voices be heard around the world. His T-E-E is Analytical, Branding, and Passion—qualities that have helped transform authors into bestselling success stories and lifelong professionals. Mickey, welcome back to Teatime with Miss Liz. It is always a pleasure to share another cup of tea with you. Closing: Today's conversation reminds us that success is rarely achieved alone. Behind every published book, every media interview, and every growing author platform are people willing to believe in others, build relationships, and work tirelessly behind the scenes. Mickey continues to demonstrate that true publicity is about more than promotion—it is about advocacy, integrity, and helping people discover the confidence to share their stories with the world. Thank you, Mickey, for your friendship, your professionalism, and for four wonderful years of collaboration with Teatime with Miss Liz. May many more stories continue to be shared because of the work you do. Mickey Mikkelson is the founder of Creative Edge Publicity, an award-winning Canadian publicity firm representing bestselling, award-winning, and independent authors worldwide. A marketing professional with decades of publishing experience, he is recognized for his strategic branding, passionate advocacy, and commitment to helping authors build lasting careers and meaningful literary legacies.Miss Liz Reflection: “The greatest advocates don't stand in front of the spotlight—they stand beside others, helping their light shine brighter than they ever imagined possible.”— Miss Liz #TeatimeWithMissLiz#MickeyMikkelson#CreativeEdgePublicity#AuthorAdvocate#BuildingLiteraryLegacies

Description: Behind the ink of formal treaties lies the poignant reality of human collateral. In this episode, Ramjee Chandran details the emotional exchange that saw two of Tipu Sultan's young sons handed over as political hostages to guarantee a massive war indemnity. Uncover the behind-the-scenes political maneuvering by Mysorean vakeels to protect key heirs, the grand 21-gun procession to the British lines, and how Lord Cornwallis transformed a solemn surrender into a personal, career-defining moment of redemption following his loss at Yorktown. Key Details from the Script: Human Collateral as Guarantee: The preliminary peace articles required Tipu Sultan to yield two of his sons to the British until his three-crore-rupee indemnity (plus 30 lakh rupees in durbar expenses) was paid in full. The Diplomatic Gamesmanship: Tipu's envoys (vakeels Ghulam Ali Khan and Ali Reza Khan) artfully engineered the handover: Fateh Hyder (The Eldest): The vakeels claimed he was "obnoxious" (disliked) by Tipu. In reality, officers like Alexander Baillie noted he was an active 19-year-old military commander leading troops, making his capture an intolerable military loss. Abdul Khaliq (Middle Son): Claimed to be too sickly to leave the women's quarters; the British rejected this plea, and the 10-year-old was sent regardless. Muiz-ud-din (Youngest of the three): Framed as Tipu's "favourite" and heir apparent to project sincerity. Historians like Denys Forrest suspect the vakeels swapped Muiz-ud-din for Muhi-ud-din—Tipu's only fully legitimate son born of Ruqiya Banu Begum—fooling the British with the phonetic similarity of the names. The Grand Procession: On February 26, 1792, the two young princes (Abdul Khaliq, 10, and Muiz-ud-din, 8) departed Srirangapatna on silver howdahs atop elephants. Escorted by camel couriers, standard-bearers, 100 silver-speared pikemen, and sepoys, they were saluted by both the fortress guns and a 21-gun salute from the British camp. The Meeting with Cornwallis: Lord Cornwallis personally met the boys at his tent door, embracing them and taking each by the hand. Head vakeel Ghulam Ali declared that Cornwallis must now be their father. Cornwallis assured them of equal care to his own son, exchanging gifts of a gold watch for a Persian sword. Publicity, Medals, and Aftermath: News of the handover triggered massive public celebration in London. Matthew Boulton's Soho Mint struck a commemorative medal featuring Cornwallis with the Latin motto fas sit parcere hosti ("let it be right to spare the enemy"). Artist Robert Home sketched the famous scene, and Cornwallis was elevated from Earl to Marquess. Ghulam Ali Khan remained with the princes in Madras during their two-year captivity until Tipu fully paid the debt in March 1794. Historical Echoes & Cornwallis's Karma: This hostage event echoed theHoysala King Veera Ballala III, whose son Virupaksha was taken as a hostage to Delhi in 1311 and held for two years. For Cornwallis, receiving Tipu's sons and sword provided personal closure after his humiliating 1781 surrender at Yorktown during the American Revolution. We gratefully acknowledge the support of the Prestige Group, that makes this podcast possible. Follow The History Of Bangalore on social, here: Instagram: https://www.instagram.com/historyofbangalore/ Facebook: https://www.facebook.com/HistoryOfBangalore Twitter: https://twitter.com/HistoryOfBLR YouTube: https://youtube.com/@HistoryOfBangalore?si=mnH3BsYfI4BUU234 iHeartRadio: https://www.iheart.com/podcast/1323-the-history-of-bangalore-163453722/ Follow Ramjee Chandran on Instagram and Twitter: @ramjeechandran The theme music for the show was composed by German-Indian Koln based percussionist, Ramesh Shotham. Ramjee Chandran's photos by Asha Thadani. RESEARCH AND SOURCES: All our episodes are based on published research and archive records. To request information about our sources, write to hob@explocity.com. Let us know if you are a researcher (either institutional or independent) and also provide some information about why you need this information. Researchers will get priority. We only have time to engage serious, academic queries so please understand if we do not respond to casual requests.

Gunsmoke "Innocent Broad" 8/6/1955Bright Star "Miss America Visits" 00/00/52CBS Radio Workshop "Subways Are for Sleeping" 8/3/1956Let George Do It "Sweet Are the Uses of Publicity" 8/7/1950Crime Classics "Mr. Thrower's Hammer" 8/3/1953Sam Spade "Sam and the Psyche" 8/2/2046

Screw The Commute Podcast Show Notes Episode 1152 Today we're going to talk about publicity and how it can really, really get you millions and millions of dollars worth of, of publicity. Well, it's publicity. That's what you get. And it can turn into a lot of money. Podcasting Masterclass - https://www.screwthecommute.com/pod Publicity Masterclass - https://www.screwthecommute.com/publicity Launch Team - https://www.ScrewTheCommute.com/launchteam Please watch this short trailer to the end and leave a comment - https://www.facebook.com/AmericanEntrepreneurFilm/videos/558575401181955 AI Hacks - https://www.ScrewTheCommute.com/aihacks AI Hacks Video Masterclass - https://www.youtube.com/watch?v=miJed0mCFHQ Professional Speaking Masterclass - https://www.youtube.com/watch?v=hFLR1MLTnf0 Email Marketing Masterclass - https://youtu.be/_wlvw073xP0 How To Automate Your Business - https://screwthecommute.com/automatefree/ Internet Marketing Training Center - https://imtcva.org/ Higher Education Webinar – https://screwthecommute.com/webinars See Tom's Stuff – https://linktr.ee/antionandassociates 00:23 Tom's introduction to Publicity 02:31 The Value of Publicity 05:22 Three major areas: TV, On Stage, Radio and Podcasts 07:56 "Hooks" must grab people in 1.7 seconds 10:38 There is NO COLD CALLING Entrepreneurial Resources Mentioned in This Podcast Higher Education Webinar - https://screwthecommute.com/webinars Screw The Commute - https://screwthecommute.com/ Screw The Commute Podcast App - https://screwthecommute.com/app/ Screw The Commute Podcast Producer - https://screwthecommute.com/larryguerrera/ College Ripoff Quiz - https://imtcva.org/quiz Know a young person for our Youth Episode Series? Send an email to Tom! - orders@antion.com Have a Roku box? Find Tom's Public Speaking Channel there! - https://channelstore.roku.com/details/267358/the-public-speaking-channel How To Automate Your Business - https://screwthecommute.com/automatefree/ Internet Marketing Retreat and Joint Venture Program - https://greatinternetmarketingtraining.com/ This is the shopping cart system Tom uses! Kartra - https://screwthecommute.com/kartra/ Copywriting901 - https://copywriting901.com/ Become a Great Podcast Guest - https://screwthecommute.com/greatpodcastguest Training - https://screwthecommute.com/training Disabilities Page - https://imtcva.org/disabilities/ Tom's Patreon Page - https://screwthecommute.com/patreon/ Tom on TikTok - https://tiktok.com/@digitalmultimillionaire/ Email Tom: Tom@ScrewTheCommute.com Internet Marketing Training Center - https://imtcva.org/ Related Episodes Simple Products - https://screwthecommute.com/1151/ More Entrepreneurial Resources for Home Based Business, Lifestyle Business, Passive Income, Professional Speaking and Online Business I discovered a great new headline / subject line / subheading generator that will actually analyze which headlines and subject lines are best for your market. I negotiated a deal with the developer of this revolutionary and inexpensive software. Oh, and it's good on Mac and PC. Go here: http://jvz1.com/c/41743/183906 The Wordpress Ecourse. Learn how to Make World Class Websites for $20 or less. https://screwthecommute.com/wordpressecourse/

CA Media Podcast – Episode 158: WWE SummerSlam 2026 Prediction ShowSummerSlam is here, and it's time to make our picks!Join Clyde, Casanova, and Qasim as they break down every announced match from WWE SummerSlam 2026, taking place over two action-packed nights. From blockbuster championship clashes to heated rivalries and bold surprises, the crew shares their predictions, discusses potential title changes, debates shocking outcomes, and reveals who they believe will leave Minneapolis with championship gold.Will CM Punk retain against Cody Rhodes? Can Roman Reigns overcome Seth Rollins? Who will steal the show, and what surprises could WWE have in store? The crew dives into every major storyline, analyzes the biggest matches, and isn't afraid to make some bold predictions before one of WWE's biggest Premium Live Events of the year.Whether you're a lifelong WWE fan or just getting caught up before SummerSlam, Episode 158 has everything you need to get ready for an unforgettable weekend of sports entertainment.

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AI is changing public relations, content creation, media research, and brand visibility. However, technology cannot replace genuine relationships, vulnerable storytelling, or human empathy.In this episode, Jaclyn Zukerman Delory of Next On Scene Media explains how founders can build meaningful visibility without losing their authentic voices.The conversation explores why emotional stories often connect before business facts. Founders who share relevant personal experiences can create stronger audience relationships and greater brand recognition.Media readiness also matters.Publicity can bring difficult questions, public feedback, and unexpected judgment. Media training helps entrepreneurs communicate clearly and remain confident under pressure. The episode also examines the changing role of press releases. Newswire distribution can support brand recognition and long-term online visibility.However, mass pitching rarely replaces personalized outreach. Journalists and editors receive countless generic messages. Relevant pitches, social engagement, and genuine relationship building help brands stand out.AI can support journalist research, grammar editing, keyword discovery, pitch personalization, and AI enabled Market Research.Yet every output still needs human review. Editors often recognize repetitive AI writing. Fully automated pitches can appear careless and damage trust.• Why vulnerable stories create emotional connections • Determining whether a founder is ready for PR • How media training builds confidence • Consistent video content and thought leadership • The changing value of press releases • Personalized pitches versus mass outreach • Building relationships with journalists • Using AI without losing a human voice • How editors may use AI • Social media visibility and discoverability • Why less content can produce better engagement • Building visibility that supports a lasting legacy • Career advice for new marketers and publicistsThe episode also explains why intentional marketing often outperforms content overload.

Will Sydney Sweeney and Scooter Braun's New Zealand bungee jumping make today's blinds? Play along with Bradley and Dawn to find out! See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

"I don't live well in the box because the box is not made for entrepreneurs." In a world obsessed with digital efficiency and quick fixes, the real currency of a meaningful life remains independent thought, presence, and intentional effort. In this episode of Gratitude Through Hard Times, Colleen Joyce, CEO of Lawyer.com, breaks down why community is the new competition and how proactive resilience drives real growth. From starting in a green, part-time role to rising to CEO, Colleen shares key lessons from her mentor Gerry Gorman on leading with heart, leaning into an unstructured life, and surrounding yourself with people who challenge you to build something bigger than yourself. 10 Memorable Quotes: "I don't live well in the box because the box is not made for entrepreneurs." "In the world, a lot of luck matters." "Community is the new competition." "We suffer more in imagination than in reality." "You can't connect the dots looking forward, but you can only connect the dots looking backwards." "I lead with love, and it's kind of weird to say that in a business setting, but I truly care." "I'd rather have a small piece of a big pie than a big piece of a small pie." "There's no value in what's been said. There's only value in what's been unsaid." "Wisdom can't just be taught. It must be earned by getting through hard times." "Progress over perfection."   10 Key Takeaways: Betting on the Non-Linear Path: How saying "yes" to a part-time opportunity without a traditional corporate roadmap opened the door to building an eight-figure powerhouse. Inquisitive Empathy and Radical Candor: Balancing deep care for team members with the accountability needed to deliver direct, honest performance feedback. Competition as Collaboration: Embracing aspirational competitors, learning from industry adversaries, and bringing competing voices together to elevate the entire ecosystem. The "Give Maxing" Philosophy: Countering isolation and hardship by gathering people, asking thoughtful questions, and actively extending gratitude. The Trap of Jevons Paradox: Recognizing that time saved by AI tools often gets swallowed by routine busyness unless leaders intentionally reallocate it toward human connection. Unlocking Untapped Potential: Pushing past comfortable boundaries to help team members tap into their unsaid thoughts and internal genius. Overcoming Imposter Syndrome: Accepting that leading through rapid industry changes requires living in the present while continuously learning as technology evolves. Surrendering Control to Foster Growth: Giving up micro-management to allow team members the freedom to make mistakes, learn, and step into leadership roles. The Power of Intentional Disconnection: Practicing small daily habits—like stepping away from digital devices—to remain fully present for family and community. Abundance Mindset vs. Scarcity: Rejecting the idea that success is a zero-sum game, choosing instead to build partnerships that lift all participants faster. About our Guest: Colleen Joyce is the CEO of Lawyer.com, the #1 U.S. lawyer matching service and online legal directory. Over the past decade, she has helped transform Lawyer.com from a simple concept into an eight-figure legal powerhouse, growing the company's revenue by more than 20% in 2024 alone. She rose to the CEO seat by way of Senior Vice President of Lawyer Services and then President, and today leads the strategy, technology, and partnerships that connect consumers with qualified attorneys across every practice area and jurisdiction in the country. Colleen is also the Co-Founder of the Lawyer Growth Summit, a national conference that brings attorneys, legal technologists, and industry thought leaders together to share the strategies driving real growth in modern law firms. She is a sought-after keynote speaker, mentor, and podcast host, and her leadership has been featured in Authority Magazine's "Female Disruptors" and "Leading with Heart" series and recognized by Marquis Who's Who. Before her legal-industry career, she served as Director of Marketing and Publicity at PopStar.com (a subsidiary of World Media Group), producing celebrity content for a global audience and covering red carpets, press junkets, and awards shows. Colleen holds a Bachelor of Arts in Liberal Arts and Sciences from the University of Illinois, where she graduated magna cum laude. She is based in Basking Ridge, New Jersey, and describes herself first and foremost as a proud mama. Her guiding mantra: progress over perfection.  

It's Thursday and that means ThrowBack Thursday, where we crack the vault and pull out some gems from days gone by. Today we're going clear back to 2012 for a webinar Rich did about creating publicity stunts. Which by the way, makes it official--Rich has now covered every imaginable marketing topic on this podcast… you're welcome! This podcast is both fun and thought provoking… there is definitely something in here that you can use in your business… whether it's a challenge, a giveaway, or a raw spectacle… you're going to like this.

His brother gets arrested and charged with a life felony involving a girl who was nine. And Josh Duggar, sitting in a federal prison cell four years into his own sentence, has his attorney put out a statement about how hard it is to be falsely accused.He "lives with the painful reality of how false accusations can destroy a life," it says. Publicity can "twist the truth into sensationalized fiction."A jury convicted him. A federal judge refused to overturn it. An appeals court upheld it. The Supreme Court declined to hear it. Four levels of the federal judiciary examined the case against Josh Duggar and left it standing. He is still, in his own telling, the one this happened to.In 2015, a statement went out under his name admitting he'd led a double life and, in his own words, "acted inexcusably" and "hurt others." The country read it. It ended everything.In 2025, Josh Duggar told a federal court he didn't write it. He says television producers did.That's what he's doing in there. Not serving a sentence, taking it apart, one admission at a time. And one of the eight grounds in that motion drags his sisters into it. He walks out February 2, 2033.Join Our SubStack For AD-FREE ADVANCE EPISODES & EXTRAS!: https://hiddenkillers.substack.com/ Want to comment and watch this podcast as a video? Check out our YouTube Channel. https://www.youtube.com/channel/UC8-vxmbhTxxG10sO1izODJg?sub_confirmation=1 Instagram https://www.instagram.com/hiddenkillerspod/ Facebook https://www.facebook.com/hiddenkillerspod/ Tik-Tok https://www.tiktok.com/@hiddenkillerspod X Twitter https://x.com/TrueCrimePodThis publication contains commentary and opinion based on publicly available information. All individuals are presumed innocent until proven guilty in a court of law. Nothing published here should be taken as a statement of fact, health or legal advice.#JoshDuggar #DuggarFamily #TrueCrimeToday #TrueCrime #JoshDuggarAppeal #JoshDuggarPrison #19KidsAndCounting #DuggarNews #JosephDuggar #TrueCrimePodcast

What if PR wasn't about chasing headlines—but about creating real impact? In this episode, I sit down with Steve Seidel, founder of The Seidel Agency, to unpack a radically different approach to visibility he calls Purpose Relations. We talk about what actually makes brands unforgettable, why most PR strategies fail mission-driven entrepreneurs, and how heart-centered leaders can amplify their message without compromising integrity. This conversation is for founders, CEOs, and change-makers who want influence that lasts—because it's rooted in purpose, not hype. If you want to be seen, heard, and remembered for the right reasons, this one matters. Take the Free Life Plan Quiz: https://go.heartrepreneur.com/my-life-plan-quiz-snap

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Welcome to Long Time Ago, a journey into the Marvel Star Wars Legends Comics. Our host Angus first made the jump to hyperspace and a galaxy far far away by reading Marvel Star Wars Vol 1 Issue #9 and never looked back! Travel back to 1977 into the origins of the series and discover how comics has supported fandom and in some ways shaped the Star Wars universe. This seventy-third episode reviews issue 59. 'Luke and Lando look to purchase black market TIE fighters, but then a large worm-like creature known as a Watchbeast attacks!' We hope you enjoy this latest adventure in the journey! Please drop us a message, send us an mp3 or email to kirbyskidspodcast@gmail.com.Please share your impressions once you have read:Star Wars (1977-1986) #59https://www.amazon.com/Star-Wars-1977-1986-David-Michelinie-ebook/dp/B01498B30Y/Long Time Ago Reading List And Schedule For 2026Star Wars (1977-1986)⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.amazon.com/gp/product/B07JJNF8JT⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠January - Issue #53 February - Issue #54 March - Issue #55 April - Issue #56 May - Issue #57June - Issue #58July - Issue #59August - Issue #60September - Issue #61October - Issue #62November - Issue #63December - Issue #64⁠⁠⁠⁠Leave a message at kirbyskidspodcast@gmail.comPlease join us for our 2026 Graphic Novel Reads⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.kirbyskids.com/2025/11/the-kids-talk-2026-kirbys-kids-graphic.html⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠For detailed show notes and past episodes please visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.kirbyskids.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠This series is dedicated in loving memory of Charley Lippincott, who George Lucas hired in late 1975 to join the first Star Wars production as Vice President of Advertising, Publicity, Promotion & Merchandising. He is responsible for Star Wars comics becoming a reality with Marvel! The Force will be with him, always.

For more, visit www.BishalSarkar.com.In this insightful episode of the "I Love Public Speaking" podcast, Bishal Sarkar advises against publicly airing your problems and explains why it's important to handle them discreetly.Join Bishal Sarkar as he discusses the negative impact of sharing your issues too openly and offers alternatives for managing your challenges privately.Learn how to maintain your professionalism and personal integrity by keeping your problems out of the public eye.Tune in to the "I Love Public Speaking" podcast with Bishal Sarkar to discover the benefits of dealing with your problems quietly and maintaining a positive public image.

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In this episode of the Earn and Invest podcast, host Doc G interviews Sarah Snyder, the head of partnership development at Wasabi Publicity. The conversation demystifies the world of public relations and explores why publicity is no longer just for celebrities and massive brands, but an essential tool for everyday professionals and creators. Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of Brave New Bookshelf, hosts Steph Pajonas and Danica Favorite sit down with bestselling author and CEO of Novel Publicity, Melissa Storm, to explore her fascinating transition from an AI skeptic to a pioneering AI tool creator. Melissa shares how she deconstructed her fifteen years of copywriting expertise to build her signature "Manuscript to Marketing" tool, while also discussing how she trains custom AI personas to preserve her authentic voice. From using AI as an assistive technology for neurodivergence and aphantasia to leveraging the "clunky is sexy" approach for modern Meta advertising, Melissa discusses using technology to amplify—rather than replace—your humanity. Visit our website https://bravenewbookshelf.com to view the full episode notes, links and apps mentioned in the episode, and the full transcript.

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What if getting more eyes on your business didn't mean another minute on social media? Yep - really! It is entirely possible raise your profile and become the go-to in your space, without getting lost in the online noise. It's the hardest way to get known when you're competing for attention with thousands of others! That's why I invited K.J. Blattenbauer, a powerhouse publicist with nearly 30 years of experience, to join me on the podcast. K.J. Blattenbauer turns overlooked experts into headline-makers using earned media - the kind you don't have to pay for or “hack” your way into. Her approach is bold, direct, and refreshingly clear. She's helped brands get featured everywhere from Forbes to Architectural Digest, and she breaks down exactly how you can get noticed too. What does she share in this episode? Why is earned media still so powerful, and how is it different from social posting? What are the biggest misconceptions about PR, and what does it actually take to become newsworthy (hint: you don't have to be famous)? How can you pitch yourself so journalists and podcast hosts pay attention, instead of ignoring your email? What needs to be in place before you pitch, and how do you handle rejection or silence from the media? Why your own story and the questions you hear most from clients could be all you need to get started. If you‘ve always thought getting featured in the media sounds out of reach, listen in. You'll get practical steps you can use right now to be seen for what you do best. Press play and let's do this! About our guest: KJ Blattenbauer is a powerhouse publicist who turns overlooked experts into headline news. With nearly 30 years of experience, she's the go-to pro when you're ready to stop being ignored and start owning the spotlight. Known for her bold yet approachable style, KJ delivers clear, actionable strategies that have been featured everywhere from Forbes to Architectural Digest. She's also the author of the DIY PR book, How to Be a Media Darling, and her newest book: Pitchworthy, a modern guide to building lasting visibility and authority. Connect with KJ: Hearsay PR www.hearsaypr.com Instagram: www.instagram.com/kjblattenbauer Instagram: www.instagram.com/hearsaypr Linkedin; www.linkedin.com/in/kjblattenbauer ………………………………………… Master Your Marketing - the LIVE Training for women! Discover what creates distinction, demand and buyer trust in today's market, for female coaches ready to step into their Expert Era. Sign up now: https://jessicaosborn.com/mym ………………………………………… Are you a woman in business? YOU'RE INVITED to hang with us! JOIN our guests and other listeners in She's The Business Community on Facebook and let's continue the conversation! Https://www.facebook.com/groups/shesthebusinesscommunity ................................................. Loving this podcast? We'd love it if you'd give us a 5 star rating and help others find it too! Simply hit the 5 stars and (if you have 10 seconds to spare) add a few words as a review. Interested in being a guest? All the info is here: https://www.jessicaosborn.com/STB-guest-application ......................................................... About your host: Jessica Osborn is a marketing strategist and positioning expert - helping online coaches become unmistakable leaders in their field. With over 25 years in marketing and 15 years as a successful entrepreneur, she helps women build programs that attract buyers without resorting to high-pressure sales or massive ad spend. As an active mother of two, she's passionate about efficient, lean business models that produce six-figure profit without sacrificing your family time! Learn more & book an intro call: https://jessicaosborn.com Instagram or Threads: https://instagram.com/jessica.osborn LinkedIn: Https://linkedin.com/in/jessicaaosborn Facebook: https://facebook.com/jessicaosborn.bxcoach

My co-host Ken Suzan and I are welcoming you the episode 176 of the IP Fridays Podcast. Today's interview guest is returning guest Franklin Graves, who is a senior counsel at Linkedin and teaching IP law at Emerson College. With my co-host Ken Suzan he is discussing how the law for creators has dramatically changed in the past years. Franklin Graves is expressing his personal views and not the views of Linkedin or Microsoft. He is talking about the paper “Upload Complete” before he joined Linkedin. Bio: https://www.linkedin.com/in/franklingraves/ Paper: https://papers.ssrn.com/sol3/papers.cfm?abstract_id=5271442 Website: https://creatoreconomylaw.com/ But before we jump into this interview, I have news for you! Richard Meade, a judge on the UK High Court and one of the most prominent figures in European patent law, was appointed Lord Justice of Appeal at the British Court of Appeal on June 12, 2026. Meade played a key role in numerous landmark British patent decisions, particularly in the area of standard-essential patents (SEPs) and FRAND licenses. In Insulet Corp. v. EOFlow Co., No. 2025-1807, the U.S. Court of Appeals for the Federal Circuit completely overturned the original $452 million judgment (which had already been reduced by the District Court to $59.4 million) in favor of Insulet. In its decision of June 2, 2026, in the case of Fujifilm v. Kodak, the UPC Board of Appeal provided comprehensive clarifications regarding so-called “long-arm jurisdiction”—that is, the question of whether the UPC can also rule on national patent claims outside the UPC territory (such as in the United Kingdom). In 14 guiding principles, the judges established specific procedural rules for various categories of cases. There is no automatic UPC jurisdiction over national patent claims outside the UPC territory. The Munich Regional Court has issued an arrest warrant against the managing director of Polytech Health & Aesthetics GmbH because he is alleged to have continued to exploit the Brazilian company Silimed's patent for breast implants despite a preliminary injunction. A number of IT and automotive industry associations—which are among the most frequent users of Inter Partes Reviews (IPR) at the U.S. Patent and Trademark Office—have filed an amicus brief with the Supreme Court, urging the Court to grant Google's certiorari petition. An attorney for a Las Vegas performer has asked a California federal judge to temporarily prohibit Taylor Swift from using “The Life of a Showgirl” as a trademark while the trademark lawsuit is pending. Swift's attorney called the lawsuit baseless. And now let's hear Ken discuss creator law with Franklin! AI, Platform Law, and the Creator Economy: What Businesses Need to Know Now Franklin Graves has spent his entire career watching digital content move through systems that most people never see. He started in marketing at a major music label right out of law school, then represented individual creators on YouTube in a pro bono capacity, then moved to the platform side at Eventbrite, and today works as Senior Product Counsel at LinkedIn, where he focuses on AI, data, and the regulatory questions that come with both. His recently published law review article, Upload Complete: An Introduction to Creator Economy Law, is the first academic paper to address the creator economy as a distinct legal field. In a recent episode of the IP Fridays podcast, he spoke with host Kenneth Suzan about responsible AI development, platform regulation, and what it actually means to own your audience in a world where the rules keep changing overnight. From Content Creator to Platform Lawyer The through-line in Graves’ career is a genuine understanding of how content moves from an idea in someone’s head to an audience on a screen. That experience, he argues, is precisely what in-house counsel needs right now. Lawyers working on AI and product development cannot afford to sit at a distance from the technology they are advising on. They need to use the tools, experience them as a creator or end user would, and understand the nuances of how a product actually operates before it reaches the public. Understanding the product first is the precondition for everything else. That philosophy translates directly into how he approaches responsible AI implementation. The landscape of AI standards is crowded: NIST frameworks, the EU AI Act, sector-specific guidance, and a growing body of industry-adopted best practices. The challenge for in-house counsel is not knowing that these standards exist. It is making them actionable for the engineering and product teams they support. Abstract principles need to become concrete controls and workflows. Graves offers one practical shortcut: most companies already have open source software review processes that involve the right stakeholders, the right sign-off levels, and the right security checks. Layering the specifics of generative AI or large language models onto those existing processes is far more efficient than building something new from scratch. A Fragmented Regulatory World The geopolitical dimension of AI regulation is something Graves thinks about constantly in his role at LinkedIn. The EU AI Act, shifting US executive orders, and country-specific approaches to data privacy have created a regulatory environment that can change the rules of the game without warning. His analogy is instructive: creators have long understood what it means to build a community on a platform they do not own. An algorithm change, a policy update, or a government ban can wipe out years of audience-building overnight. Businesses deploying AI tools globally now face a structurally similar problem. The response, for creators and for platforms alike, is to build resilience rather than rely on stability that may not last. TikTok is the clearest recent example. When the platform faced the prospect of being shut down in the United States on national security grounds, it triggered a broader conversation about platform dependence that had been building for years. Creators who had invested their entire business in one platform suddenly confronted the possibility that their audience could simply disappear. The lesson is not that platforms are bad. It is that concentration of any kind, whether it is your audience, your data pipeline, or your regulatory compliance strategy, creates fragility. What Is a Creator, Legally Speaking? One of the central contributions of Graves’ law review article is definitional. The terminology matters more than it might seem. When courts and regulators talk about creators without a shared understanding of what that word means, the resulting legal analysis tends to miss the mark. Graves draws a distinction between users who post content, creators who post with the intent to build an audience and eventually monetize it, and influencers, a subset of creators who are actively running a small business through their content. The difference is intent. A parent posting family photos on Facebook is a user. Someone building a subscription community around their professional expertise is running a business, and the legal framework that applies to them should reflect that. That distinction matters practically when it comes to liability. As more creators build their own platforms, whether through custom membership sites, open source tools like Ghost, or federated social networks, they take on obligations that previously fell to large platforms: content moderation policies, privacy notices, terms of service, and compliance with data regulations across multiple jurisdictions. A creator in Tennessee running a membership platform with subscribers in Germany is operating a global business, whether they think of themselves that way or not. Protecting Children Online: A Question Without a Clean Answer The tension between age verification and privacy is one of the more difficult problems in platform law right now. Australia, several European countries, and a growing number of US states have introduced or passed minimum age requirements for social media accounts. The technical challenge is real: verifying age online requires collecting identifying information, and collecting identifying information creates privacy risk, particularly for the young people the laws are designed to protect. Who should bear the responsibility for that verification is also unresolved. Is it the platform? The app store? The mobile operating system? Graves does not pretend there is a clean answer, but he points to the mobile layer as an underexplored option. The Apple App Store and Google Play Store already have significant leverage over which apps reach users on their devices. Whether that leverage should extend to age verification is a question that deserves more attention than it currently receives. The Right of Publicity in the Age of AI Voice cloning, digital replicas, and AI-generated synthetic media have pushed the right of publicity into territory that traditional IP law was not designed to cover. Trademark law, copyright law, and existing publicity rights each capture part of the problem but none of them covers it completely. The result, as Graves describes it, is a period of experimentation: lawyers filing trademarks on vocal sounds and phrases, states updating their publicity statutes to explicitly mention artificial intelligence, and entertainment unions negotiating over who controls a performance and any AI-generated iterations of it. Tennessee’s Elvis Act is a concrete example of the legislative response: the state updated its right of publicity law to include voice and to reference AI directly. Similar efforts are underway elsewhere. The underlying challenge is calibrating protection so that it gives creators and performers meaningful control over their likeness and voice without foreclosing the development of generative AI systems that depend on broad rights to process and learn from content. Somewhere between those two interests, a workable legal framework needs to emerge. The brand deal context may be where the issue becomes most immediately practical. When a brand partners with an influencer and the campaign involves generative AI in any form, the contract needs to address control explicitly. Who has final approval over how the influencer’s likeness or voice is used in AI-generated deliverables? What happens to those assets after the campaign ends? These are not hypothetical questions. They are contract drafting problems that any brand counsel or creator attorney should be addressing today. What Comes Next Graves is cautious about predictions, but his sense of direction is clear. The regulatory environment will continue to fragment before it converges. The right of publicity will be updated, imperfectly, in more jurisdictions. Creators will continue to move toward owning more of their infrastructure. And the lawyers who do this work best will be the ones who understand the technology well enough to translate it into practical, defensible decisions for the people they advise. Full Transcript: Ken Suzan: Thank you, Rolf. Our returning guest today is Franklin Graves. Franklin is the founder and editor of Creator Economy Law, a website and newsletter that educates creator economy professionals on the intersection of law and policy with the world of creators, brands, and platforms. Franklin also published the first law review article focused on the creator economy, Upload Complete, an introduction to creator economy law. He regularly appears across news and media outlets as a commentator and contributor with a focus on educating creators and raising awareness of all legal aspects of the creator economy. Franklin is based in Nashville, Tennessee. Ken Suzan: Franklin was invited to participate as one of the creators and creator economy professionals in the first ever White House creator economy conference. Franklin works full time as a product counsel at LinkedIn Corporation. As a member of the product and data team, he focuses on emerging issues in AI and data. Franklin previously held roles on the technology law group at HCA Healthcare, the commercial legal team at Eventbrite, and the business and legal affairs team at Naxos Music Group. Welcome back Franklin to the IP Fridays podcast. Franklin Graves: Thank you so much for having me. It is exciting to be back and reflecting over the last decade since I last joined and also the paper that I wrote that dives into this in more detail. So I really appreciate it. And yes, full disclosure, I currently work for LinkedIn, which is a subsidiary of Microsoft. I’m here in my personal capacity to talk about this, the paper I wrote before joining LinkedIn and all of that. So thank you so much for having me back. Ken Suzan: Excellent. So Franklin, since your last appearance on IP Fridays in 2017, your career has evolved significantly. You are now senior product counsel at LinkedIn focusing on AI and data. How has working inside a major tech platform changed your perspective on the legal frameworks governing digital content compared to when you were viewing it purely from the creator side? Franklin Graves: I appreciate that question because when I wrote the article, I did not work for LinkedIn. And I had been coming from a history in my career where I, right out of law school, worked for a record label like we talked about almost 10 years ago. And I was on the content creation side. I’ve represented a major distributor of classical music digitally at the time. And that was my first exposure to understanding how content was taken from the initial inception stage from creators and routed through all the various digital platforms that were at the time still evolving and even arguably still today continue to evolve. The early days of YouTube Music launching and then Apple Music launching, and then going through all the phases of high-res audio and everything that came after that. So that was an interesting perspective to start my career with. And then I went to Eventbrite, which is a ticketing platform, but was also focused on elevating event creators. They kind of took on that moniker of “Hey, we are event creators that we support.” And that was arguably my first exposure to the platform side, the tech platform side of it, because Eventbrite is a platform. And so then I evolved from there in my personal capacity, in a pro bono capacity representing individual creators across the YouTube space. And that’s what we talked about a little bit back when I first came on the podcast. Franklin Graves: Over the last decade, it’s been a chance to grow my own understanding of the creator economy. The terminology “creator economy” came around. And then now on the other side of it, having written the article and all that, and now being fully in-house at LinkedIn, I truly am experiencing a social media platform. LinkedIn is of course arguably way more than just the platform itself. There are so many different avenues to it, but it is a chance for me to understand what it is like working for a company that is operating the platform that people are distributing content on. There’s a user journey to content and all of that. So it’s definitely enhanced and given me a different perspective from a major tech platform side. And part of my role at LinkedIn is really heavily focused on understanding regulation and how that from an AI and data perspective impacts the company. And so I’ve been really leveling up my game over the last year and a half that I’ve been here, understanding mostly EU regulations, but also US regulations that are still in their infancy when it comes to AI. But really when it comes to privacy and data, those are pretty well established across the board. It’s been kind of a combination of what I learned at Eventbrite, because I went to Eventbrite when GDPR was going into effect. And so that was an eyes-wide-open moment of getting in the weeds with negotiating data processing agreements, understanding data transfers and cross-border data transfers and the like. So it’s been kind of an evolution as the laws and regulations have evolved. So has my career, so has my own understanding, so have the platforms’ responses to those laws and regulations. And I’m sure that probably resonates with a lot of your listeners who have also been growing their practice and their understanding as the laws and regulations in this realm have been evolving too. Ken Suzan: Yes, indeed. Now let’s switch gears and talk about AI. You advise on AI and data daily. As platforms integrate generative AI tools into their tech stacks, what are the most critical best practices in-house counsel should be adopting right now to embed responsible AI principles into product development? Franklin Graves: So as an attorney, one of my key roles is to understand the technology. Even representing creators and working for creator platforms, that’s something I’m constantly trying to do: put myself in the shoes of being a creator. And I think I talked about this last time I was on, but I come from a background where I was working for a major label doing marketing, video editing, social media work. And I was creating content. I understood the whole life cycle from the inception point of an idea to execution and then to the final delivery and distribution of that content to an audience within a major music label. And so part of that is the same thing that I think attorneys, especially in-house, should be doing: using the tools that the product and engineering teams are either developing in-house or partnering with third parties to develop, or a combination of the two. Using them, understanding them, using them as a creator would, using them as an end user or a client or customer would. And making sure that if you understand the product and understand the nuances of how it operates, and being a part of the iterations of that internally before it fully ramps, that really gives you a chance to understand: okay, we have a lot of responsible AI principles and standards and protocols that are in existence right now, whether it’s NIST, whether it’s based on the EU AI Act or anything and everything in between. It’s understanding how to apply those and bring those into a product and an engineering environment in a way that is practical and actionable for the people that you’re supporting, the stakeholders you’re supporting. So I think one of the critical best practices is, number one, understand the product or features that you’re supporting. Franklin Graves: And then understand how you as an attorney can use your expertise and understanding of responsible AI practices, whether it’s a regulatory standard or an industry-adopted standard or a hybrid of the two, to leverage those and implement those, break those down and make them into actionable controls and processes and flows that work within your existing infrastructure. That’s a lot of high-level talk, but that’s the general idea. One concrete example we talk about frequently is with open source AI. If you’re working with a product team or an engineering team that is taking an off-the-shelf open source model and bringing that in-house, a lot of times companies have pre-existing open source processes that cover the use of open source software or code. Piggyback on that. That’s the easiest quick win for attorneys: leveraging your existing open source processes to just build on top of that the AI flavor and layering. It’s not very much that you have to do, but the underlying process of the key stakeholders that need to be involved in the review, whether it’s security, whether it’s executive sign-off if it gets to that point, even export control considerations should already be part of your existing open source software process. So layering in on those existing processes the specifics of generative AI or large language models that you’re trying to bring in is a great way to put this into practice. Ken Suzan: Now looking at the geopolitical landscape that we currently have, we have the EU AI Act setting strict standards and shifting US executive orders. How should platforms and brands prepare for this fragmented regulatory environment when deploying AI tools to a global user base? Franklin Graves: It’s a great question. It’s something that is still evolving, I think is fair to say. I would equate it, as I do in the paper that I wrote, to how creators and arguably brands don’t own the platforms that they’re building their communities on. That spawned this concept of de-platforming or going into building your own platform, a decentralized platform of sorts, and owning your community. That gives you that control and takes away the level of instability that can come for creators trying to build a business on a platform they don’t own, they don’t control when certain updates happen, when algorithms change, when tools and functionalities either become available or go away completely. So it’s very similar to what we’ve been experiencing in a regulatory environment where we have geopolitical complexities, for lack of a better term, that can overnight seemingly disrupt the way in which a platform or even a multinational brand is able to connect and reach an audience or continue to leverage the user base that they’ve built. I think TikTok is a great example of that, where it became a national security concern and suddenly it was facing an executive order that required it to be effectively disabled in the US or completely owned and operated by a US entity. All the mechanics and technicalities of whether it’s actually possible and still have a global platform with a global user base is a whole different discussion. But that’s an example of very similar considerations that are now not just a discussion point at the creator level or the individual brand level, but also in a much broader context at a platform level as well. Ken Suzan: Franklin, let’s now shift gears and talk about your article. In your recently published journal article, Upload Complete, which we will have linked in our show notes, you advocate for a shift in terminology from internet creator law, a term used during our first podcast almost a decade ago, to creator economy law. Why is this distinction important and how does it change the way legal practitioners should view the ecosystem of creators, brands, and platforms? Franklin Graves: Oh yes, this is part of the reason why I wanted to write the article: to lay this foundation of understanding. Because at the time I’d written the article, the term creator economy and creator had really not appeared but for maybe once in an actual court decision. And it was kind of focused on influencers and this concept, and it was just not getting it right. And so it was also, as you mentioned, when we first spoke I was even using the term internet creators. And I think that was something that was common at the time. The “internet” portion as a qualifier has since dropped off. And now for purposes of the creator economy, the term creators refers to individuals, it can be small businesses, which is what we’ve seen from a regulatory standpoint, how these small businesses are being impacted by regulations. But essentially creators in the article I pin in the context of intent. What is the intent behind the person or the small business that is posting content, trying to build a community and form a community in a virtual environment? And then that can even spill over into real physical world environments. And so the intent is kind of what I look at. Franklin Graves: And I have a chart in the article that has a diagram showcasing the overlap of what I refer to as “users generating content.” It’s a play on the concept of user-generated content, UGC. Users generating content is that large bucket of anyone posting on a platform of some kind. And within that large bucket, that large circle, are smaller subsets. You have creators, you have brands. Those are really the two buckets you can put people into. Otherwise it’s like your grandmother or your parents posting content on Facebook or Instagram, and those are everyday users of a platform. The distinction to get into that subcategory of being a creator more so has been analyzing the intent behind the posting. Are you posting content to build an audience, to build a community, to eventually have a chance to monetize the following that you’re bringing in or sell services or something like that? Brands are posting for that reason. Creators are maybe posting for that same reason. But even within the creator category, there’s a subcategory of influencers that are trying to sell something, that are trying to build more than just an awareness of who they are, their influence. They are trying to do brand deals, partnership deals, upsells and all that, and start an actual small business aside from just the content itself that they’re creating. So that’s kind of the distinctions that I make in the paper. And that’s why it’s important to understand and lay that foundation, that anyone can post content online, but the intent, the why behind their posting that content, really does ultimately matter, especially when you’re looking at it from a court case or from a regulatory standpoint. Ken Suzan: Now, Franklin, we’re seeing unprecedented geopolitical activity around platform ownership. For example, the US legislation targeting TikTok and Brazil’s recent temporary ban of X. How do these macro-level battles impact the day-to-day livelihood of creators? And how can they legally and operationally protect themselves? Franklin Graves: So the shift that we’re seeing, and I alluded to this earlier in our conversation, is this concept of Web 3. And that term may or may not be really popular anymore, but that’s essentially what we’re looking at: a shift into a federated, decentralized operation of a platform. So instead of one owner, one company, one entity owning and operating the platform, it’s decentralized. Anyone can start up a server, and it’s interoperable, meaning anyone can plug and play and connect to that larger network. And it creates this unified social network experience. Within each operating node of that network, there can be your own decisions around content moderation, your own decisions around the hosting providers you use, where you’re operating out of, the terms and conditions that apply to that. But the flip side is that instead of creators posting and sharing in a closed environment run and controlled by a singular entity, you’re now experiencing a peer-to-peer type operation where your experience can change based on which server, which node, which user you’re engaging with. You might have content that’s acceptable in one area but not acceptable in another, and maybe it just doesn’t even show up in that other area. Franklin Graves: But from a liability standpoint, as creators start to build their own networks and communities, even outside of a concept like the fediverse, it’s even down to creators building their own communities through online courses, subscription membership-based platforms that they run on their own website. There’s open source software out there, even something called Ghost, where you have memberships. And that is a creator or a small business in the creator economy that is now taking on the obligations that would typically fall upon a platform. They need to take into consideration terms and conditions, privacy policies, legal aspects, and regulatory considerations for running a platform, especially in a global world. So it’s a lot of liability that then shifts over to those small businesses and even brands sometimes that are doing the same thing. Whether it is something as simple or complex as content moderation or all the way up to monetizing an audience, this new world where creators can spin up and run a platform all dovetails back to the concept of creators not feeling like they have control in reaching the audience and the community that they’re building on an individual platform. And so this really became more mainstream conversation with TikTok and the issues around it potentially being shut down in the US. That was kind of the mindset shift and eyes opening for many creators, especially within the influencer subset, of realizing: we need to make sure that we have a way to reach the audience we’ve built if the individual platform that we’ve committed to over the last year or three years or so is no longer available. We need a way to continue that relationship outside of that one platform controlling it. Ken Suzan: Franklin, we have a few minutes left and a number of topics. So I’m going to switch gears and talk about a few issues. First, a major emerging topic in your paper is the evolution of protecting kids online. With state-level age-gating laws like the CAADCA and the recent FTC updates to COPPA, how should platforms navigate the significant tension between strict age verification mandates and the privacy and First Amendment rights of their users? Franklin Graves: Man, that is a whole discussion to unravel. It is a consideration that we’re seeing happen again, going back to the geopolitical nature of everything. Countries like Australia and certain countries in Europe and now even individual states in the US are trying to look at ways, and some of them have already put into place minimum age requirements before you can even sign up for an account with a social media platform. One of the things I’d just highlight quickly here is that one of the tensions is around how you verify someone’s age online and still maintain the ability to be at least pseudonymous. How do you still have a level of privacy, autonomy, and protection when it comes to having to provide something like a driver’s license or have parental consent tied and connected to an account managed by a parent in a situation where maybe it’s not appropriate or not beneficial to the child in that manner? But then maybe there are counterbalancing factors that outweigh that. All of that comes down to the technicalities of how it’s actually implemented and maintaining the sense of openness and freedom that we’ve had on the internet to date. And then the other element there is, since a lot of the internet that we think of today is more so through mobile applications, is it something that the mobile operating system providers and app store providers should be thinking about? So whether that’s the Google Play Store or the Apple App Store, where does that initial age verification need to fall? Is it at the platform level? Is it the app store or mobile device management level or something else? Yeah, there’s a lot to discuss there. And a lot of the issues we’re seeing with how the internet is changing in terms of being able to browse a website without disclosing personal information that might not have been required before is largely stemming from a focus on protecting children online. Ken Suzan: It sounds like, Franklin, we could have another episode covering lots of issues connected with that one topic alone. Franklin Graves: I would absolutely agree with that. There’s a lot going on there. And again, it’s different across the world. And so I know you all have a global listener base. And so there’s a lot of nuances to that whole discussion too, that are worth exploring. Ken Suzan: Last question for today’s episode is regarding the right of publicity. With the explosion of AI-generated synthetic media, digital replicas, and voice cloning, the right of publicity is taking center stage. What are the biggest legal risks for brands partnering with influencers right now? And how can creators protect their most valuable asset, their likeness? Franklin Graves: That’s a great question. I think we’re seeing kind of a throwing-spaghetti-against-the-wall-to-see-what-sticks approach right now by a lot of different parties, whether it’s trademark attorneys, whether it’s general entertainment attorneys or whoever. For example, we’ve seen Taylor Swift filing trademarks to protect certain sounds of her voice and phrasing that she uses. It’s a difficult area because in the realm of generative AI with deep fakes and virtual avatars, that is where it gets tricky, because traditional IP laws are just not able to fully cover that spectrum. It’s a piecemeal approach, but even then it doesn’t fully cover it. So for example, I’m based in Tennessee and a couple of years ago we had the Elvis Act that updated our right of publicity law to add voice and to explicitly reference artificial intelligence. And so that’s the kind of effort we’re probably going to continue to see: efforts to develop some framework around protecting what is essentially a privacy right, in a manner that doesn’t restrict generative AI systems from continuing to develop and operate the way they’re operating now, while layering in those protections so that in the US at least a First Amendment right doesn’t necessarily get squashed, and those traditional well-recognized efforts to not overregulate a technology in its early stages are respected. Franklin Graves: And so I think a lot of what we’re seeing is just a need to update laws. The SAG-AFTRA debate and the strikes that happened around maintaining control of your performance and any iterations of that, or building upon that by a media company that might come later, it’s all on the table right now and still being discussed, still being worked out. I think in the short run, a lot of times if it’s in a brand deal, the key question is: if you are using generative AI to enhance in some way the final deliverable for the campaign, who has control over that? Who has final say and sign-off on how that likeness or that digital replica or that person’s voice is represented? And even outside of the brand space, we’ve seen actors like James Earl Jones signing over certain aspects like their voice and allowing it to continue to be used in these manners powered by generative AI as Darth Vader. And I think I saw something that Boy George was even starting up an AI company that allows musicians, the original recording artist, to rerecord new versions of their masters so that they don’t miss out on that revenue. It’s powered by generative AI, by taking their voice now, which is significantly different than it was back in the 80s, and using generative AI to make it sound closer to the original, but all based on their current performance. So I think it’s still an evolving area. And what’s interesting too is on the platform side, we’re seeing the early stages of platforms like Google starting to acknowledge and rely on the license grant contained in their terms of service for YouTube, which grants them broad rights to use the content to run their platform. So all that to be said, it’s still early stages. I’m very interested to see where we go from here in the future, especially from a global perspective as well. Ken Suzan: Franklin, I could spend hours talking to you about this. You’re such a knowledgeable person on these topics. Maybe in a few years, will we connect again and talk further on AI and all the things that are yet to be developed? Franklin Graves: Thank you. Yeah, it doesn’t have to be another decade. Maybe we can cut it to half a decade, given the pace at which technology is going now. Ken Suzan: Sounds good, Franklin. Thanks again for being on the IP Fridays podcast.

What explains the enduring ties between the Communist Party of China and Zimbabwe's ruling party, ZANU-PF? As the CPC marks its 105th anniversary, Farai Marapira, ZANU-PF's Director of Information and Publicity, reflects on China's development journey, the CPC's approach to governance, and the experiences that are relevant for Zimbabwe.

Pact Breakers: Pact Breakers are being flagrant with it! Openly breaking the pact and not waiting for Friday night to enjoy Corey content with your boys! Keep the pact alive for next week's new music!Corey Feldman's Medical Emergency: A medical emergency happens midair as Corey Feldman is travelling to Los Angeles. Paramedics met him at the airport and apparently the doctors gave him a misdiagnosis! Publicity stunt?Corey and Scottie On Stern: After our recent Scottie Schwartz interview, Jim goes back to check the apperance mentioned on Stern to fact check!COREY FELDMAN!, SHOW STOPPER!, LET'S JUST TALK!, DON CHEADLE!, BOOGIE NIGHTS!, JIM AND THEM IS POP CULTURE!, COREY FELDMAN SHOW!, REAL ONES!, PO BOX!, PAY ATTENTION BITCH!, JIMTEENTH!, JUNETEENTH!, JDOG RIPDOG!, PACT BREAKERS!, THE PACT!, NO COREY UNTIL FRIDAY!, EMERGENCY!, PLANE!, MAJOR HEADLINES!, MIDAIR EMERGENCY!, ROCK PAPER SCISSORS!, LOVE LEFT 3 BOX!, 22 NECKLACES!, ALMOST FAMOUS!, BEN FONG TORRES!, BIG EVENTS!, KEEP THE PACT!, NEW MUSIC!, DON'T LISTEN!, PLANE EMERGENCY!, SICK!, PANCREATITIS!, GALLSTONES!, STOMACH ACHE!, FOOD POISONING!, TIDE HAS TURNED!, MY TRUTH COMMENTARY!, PRESS RELEASE!, WHAT AM I HERE 4?!, TMZ!, ENTERTAINMENT NEWS!, SCOTTY SCHWARTZ!, THE TOY!, CHRISTMAS STORY!, HOWARD STERN!, GINGER LYNN!, CHARLIE SHEEN!, FACTS!, UPDATES!, ROBIN!, STATUTORY!, BLINDS!, POKER NIGHT!, DIRT!, MASTURBATING!, DEATH!, SCARE!, GETTING OLD!, MISSING BITS!, MEATBALLS 4!, HAPPY CAMPERS!, WICKED GAMES!, CHRIS ISAAK!, JEFF GEEKING!, SHUT THE FUCK UP!, WASTED!, GLASSES!, ROOMBA!You can find the videos from this episode at our Discord RIGHT HERE!

The Truth About Record Deals: Are They Still Worth It In 2026? Step inside the new era of music entrepreneurship with music attorney Ryan Kairalla! We explore why the value of a record label isn't the same for every artist, how technology empowers musicians to run their own empires, and why today's artists need to be proactive, educated, and creative. Perfect for anyone looking to break through as a DIY musician, manage music industry career paths, or negotiate smart record deals!

Is food your love language? It certainly is for bestselling author and AWC graduate Anna Johnston – brought to life through her new novel, When Lemons Give You Life. In this episode, Anna dishes up the inspiration and character creation for this latest book and the challenges, strategies and superpowers of being an author with ADHD. She also shares how she deals with writing tough scenes, her writing workflow, and advice for writers. 00:00 Welcome11:18 Writing tip: Cut the Starting Scene13:24 Writers in the wild14:51 WIN: The Bookshop of Buried Pasts by Sarah Clutton16:42 Word of the week: Jakes17:14 Writer in residence: Anna Johnston18:16 Anna explains new book, When Lemons Give You Life20:21 Story themes and origins24:02 Research and authenticity27:10 POV structure and flashbacks29:22 Editing and deadlines32:45 What she learned from AWC courses35:20 ADHD writing strategies38:06 Letting characters go41:34 Organising notes and workflow43:25 Balancing writing life44:39 Publicity and events46:40 Next book plans47:26 Anna’s advice for writers49:28 Final thoughts Read the show notes Connect with Valerie and listeners in the podcast community on Facebook Visit WritersCentre.com.au | ValerieKhoo.comSee omnystudio.com/listener for privacy information.

A quick preview of Forbidden Door and Night of Champions, some unfortunate TNA news, and This Day in Pro Wrestling History!   Follow me on Twitter/X! - @JuicySteen Follow me on IG! - @JuicyWrestlingCloset Subscribe on YouTube! - @JuicySteen Subscribe to this podcast on Apple Podcasts! And, if you have the time, swing by iTunes and leave a rating and review. Thank you for your support!  NOW ON SPOTIFY & AMAZON MUSIC!

We Asked a Legendary A&R Exec to Reveal the BIGGEST Mistakes New Artists Make—Her Answer SHOCKED Us! Legendary A&R exec Kim Buie breaks down the evolution of talent discovery, from smoke-filled clubs to today's streaming and AI landscape. Learn her three pillars for artist success, get essential A&R tips, and hear stories from her work with icons like Chris Blackwell, Sturgill Simpson, and Ryan Bingham. If you're an artist, music pro, or just passionate about the music business, this episode is packed with inspiration and real-world advice!

Book launch publicity has changed. Big media opportunities can still be valuable, but the most effective book marketing often comes from knowing your audience, understanding where they spend time, and showing up with consistent value.In this episode of Your Path to Book Publishing, we continue the book launch series with Marissa Eigenbrood, President and Partner of Smith Publicity. Marissa shares what authors need to know about publicity today, how publishing options have evolved, and why a successful launch starts with clarity around the real job of your book.We also talk about why authors should prepare their network early, create content beyond the manuscript, and focus on audience-building opportunities instead of chasing visibility for visibility's sake.In this episode, you'll learn: Why book publicity is more targeted than ever  How content and network engagement support a stronger launch  Why “value over viral” is a better mindset for authors building their platformConnect with Marissa and Smith PublicityTo learn more about Marissa Eigenbrood and Smith Publicity, visit SmithPublicity.com or connect with Marissa on LinkedIn. Smith Publicity works with nonfiction authors, thought leaders, and publishers on book publicity, author promotion, content strategy, and media outreach. Smith Publicity Website: SmithPublicity.com Contact Email: Info@SmithPublicity.com Smith Publicity Phone: (856) 489-8654 Learn more about Your Path to Book Publishing by visiting Juxtabook.com  and discover if traditional publishing, self-publishing, or hybrid publishing is right for you. Liked this episode? Share it and tag us on Instagram @juxtabookpressConnect with the Host on LinkedIn: @ZachKristensenLove the show? Leave a review and let us know!CONNECT WITH US: Website | Instagram | Facebook 

Send us Fan MailIn episode 303 of Beyond The Story, Sebastian Rusk interviews Jim Edmondson, a Serial entrepreneur with multiple business exits, now focused on a passion project born from frustration with media outreach, as he shares how he identified a major gap in the PR world and leveraged technology, obsession with analytics, and a growth mindset to build Press Whisper. This game-changing PR platform makes results-driven publicity accessible to every entrepreneur. Tune in for clear strategies and actionable advice you won't hear anywhere else! TIMESTAMPS[00:00:05] Welcome & Origin Story: Jim's entrepreneurial beginnings[00:02:41] Scaling a defense company & exiting at $100M[00:03:47] Giving back: Building Avri Industries for veterans[00:04:44] The PR problem: High costs, low returns[00:06:35] Pitching journalists & discovering industry bottlenecks[00:08:01] Harnessing AI & analytics for targeted PR[00:09:30] How Press Whisper simplifies the PR process[00:11:04] Scoring, improvement, & getting your story seen[00:13:32] Matching stories with the right journalists[00:16:07] A free offer for listeners & call to action for entrepreneurs[00:18:27] Final motivation: Disrupt your industry and take action now QUOTES"It seemed like quite a bloated industry based on some old relationships and a lot of money for really not doing a huge amount of work." – Jim Edmondson"Go and disrupt your own industries. Just get out there and, you know, make, make some noise." – Jim Edmondson"When is there not work involved? If you want to get it done, roll up your sleeves and make it happen." – Sebastian Rusk  ==========================Need help launching your podcast?Schedule a Free Podcast Strategy Call TODAY!PodcastLaunchLabNow.com==========================SOCIAL MEDIA LINKSInstagram: https://www.instagram.com/podcastlaunchlab/Facebook: Facebook.com/sruskLinkedIn: LinkedIn.com/in/sebastianrusk/YouTube: Youtube.com/@PodcastLaunchLab Jim EdmondsonInstagram: https://www.instagram.com/miccheckjim/ YouTube: https://www.youtube.com/@miccheckjim ==========================Take the quiz now! https://podcastquiz.online/==========================Need Money For Your Business? Our Friends at Closer Capital can help! Click here for more info: PodcastsSUCK.com/money==========================PAYING RENT? Earn airline miles when you use the Bilt Rewards MastercardAPPLY HERE: https://bilt.page/r/2H93-5474 

We'd love to have your feedback and ideas for future episodes of Retail Unwrapped. Just text us!AI search is growing at over 300 percent while traditional browser search is declining. Most retailers and brands are completely unprepared for what that means for their search visibility. Join Shelley and Heather Holmes, Founder of Publicity for Good, as they unpack how brands need to think like their customers and understand how they use agentic search engines including ChatGPT, Claude, or Gemini. Key signals: Consumers are bypassing a brand website, asking AI for recommendations and going directly to purchase. Over 90 percent of what AI surfaces in search results comes from earned media, not paid advertising; brands cannot buy their way to the top of an AI search result. And credibility through legitimate reviews, third-party features, directory listings, and high-domain-authority publications all influence how AI ranks a brand. Listen and learn how to figure out this complex AI paradigm.Special Guest: Heather Holmes, Founder of Publicity for Good For more strategic insights and compelling content, visit TheRobinReport.com, where you can read, watch, and listen to content from Robin Lewis and other retail industry experts, and be sure to follow us on LinkedIn and Twitter.

Revealed: The Top Secrets A&Rs Look for in New Artists Dive into the evolving world of A&R as we chat with Ed Poston, Head of A&R at Symphonic Distribution! Discover what it takes to stand out as an artist, how strong management teams power long-term careers, and how Ed blends analytics with intuition when scouting new talent. Plus, gain actionable advice on career building, finding your true audience, and making the most of today's music industry options! Perfect for musicians & managers ready to level up.

Do you spend your weekends visiting cliffs with your child to find out which ones would be deadliest? Well, that’s something Fiona Hardy did in researching her new ‘cosy crime’ novel, Old Games! In this episode, Fiona joins us to discuss the inspiration for this latest book, her own writing process and how she went from kids to adult fiction! 00:00 Welcome06:31 Writers in the wild11:06 Writing tip: Metrics of success14:31 WIN!: The Clueless Guide to Solving a Mystery by Samera Kamaleddine & Hykie Breeze16:10 Word of the week: ’Obstreperous’16:57 Writer in residence: Fiona Hardy17:50 What is her new book ‘Old Games’ all about?20:09 Plotting and pitching this second novel23:25 Cosy crime without a murder26:19 Writing fight scenes27:41 Realistic consequences28:28 Setting the story in Victoria30:23 Researching crime and cliffs32:42 Balancing bookselling and writing34:11 Daily writing process and goals35:31 Publicity, creating socials and anxiety39:17 How Fiona moved from kids to adult books40:34 Future projects43:39 Writing tip45:10 Final thoughts Read the show notes Connect with Valerie and listeners in the podcast community on Facebook Visit WritersCentre.com.au | ValerieKhoo.comSee omnystudio.com/listener for privacy information.

Why were Laetitia Casta and Aishwarya Rai criticized for their appearance at the 2026 Cannes Film Festival?What starts as celebrity gossip quickly becomes a much bigger conversation about beauty standards, aging, body image, and social media. Because the more I looked at the comments coming out of Cannes, the more one question kept nagging at me:Did the tabloids disappear—or did we become them?Are. You. Ready?****************Sources & References:Andrejevic, Mark. iSpy: Surveillance and Power in the Interactive Era. University Press of Kansas, 2007.Andrejevic, Mark. Reality TV: The Work of Being Watched. Rowman & Littlefield, 2004.Berger, John. Ways of Seeing. Penguin Books, 1972.Bordo, Susan. Unbearable Weight: Feminism, Western Culture, and the Body. University of California Press, 1993.Dyer, Richard. Stars. British Film Institute, 1979.Festinger, Leon. “A Theory of Social Comparison Processes.” Human Relations, vol. 7, no. 2, 1954, pp. 117–140.Foucault, Michel. Discipline and Punish: The Birth of the Prison. Translated by Alan Sheridan. Vintage Books, 1977.Gamson, Joshua. Claims to Fame: Celebrity in Contemporary America. University of California Press, 1994.Marwick, Alice E. Status Update: Celebrity, Publicity, and Branding in the Social Media Age. Yale University Press, 2013.Mulvey, Laura. “Visual Pleasure and Narrative Cinema.” Screen, vol. 16, no. 3, 1975, pp. 6–18.Senft, Theresa M. Camgirls: Celebrity and Community in the Age of Social Networks. Peter Lang, 2008.Wolf, Naomi. The Beauty Myth: How Images of Beauty Are Used Against Women. William Morrow, 1991.Articles & Reporting:Arieux, Chloe B. “Laetitia Casta : insultes, grossophobie… ce qui s'est passé à Cannes choque.” Public, 29 May 2026.Reporting and commentary covering public reactions to Laetitia Casta and Aishwarya Rai Bachchan during the 2026 Cannes Film Festival, including discussions of ageism, body shaming, beauty standards, and social media scrutiny.****************Leave Us a 5* Rating, it helps the show!Apple Podcast:https://podcasts.apple.com/us/podcast/beauty-unlocked-the-podcast/id1522636282Spotify Podcast:https://open.spotify.com/show/37MLxC8eRob1D0ZcgcCorA****************Follow Us on TikTok & Subscribe to our YouTube Channel!YouTube:@beautyunlockedspodcasthourTikTok:tiktok.com/@beautyunlockedthepod****************Intro/Outro Music:“Fame Inc” by Savvier — https://icons8.com/music

Are You Making THIS Mistake Before Releasing Your Music?  Get an inside look at music marketing and career strategy with Michael Epstein, Head of Marketing at Good Talk and creator of the hey Mike newsletter! In this episode, we break down the must-have digital marketing skills for artists, the underrated power of Twitter, and the real reasons why only 1% of artists make it long-term. Find out what you need in place before releasing music, why proactivity is your superpower, and how saying no can grow your career. Essential listening for artists, managers, and aspiring insiders!

What does it actually take to partner with Microsoft, Google, or Amazon — and turn that relationship into real revenue? In this episode, Jeff Mains sits down with Chaitra Vedullapalli, co-founder of Women in Cloud and pioneer of the Co-Launch 4P Framework. Chaitra spent nearly 27 years inside corporate giants like Oracle and Microsoft before stepping out to build a global economic access movement that has unlocked over $600 million for founders across 120 countries.She breaks down exactly why most SaaS founders get ignored by hyperscalers (hint: it's a mindset problem), how to align your go-to-market to their priorities instead of your own, and the practical framework she uses to drive visibility, demand, and partnerships at scale. You'll also learn the critical difference between a gateway offer and a core revenue offer — and why confusing the two is silently killing your pipeline.If you're building a SaaS or AI product and want to stop feeling invisible to enterprise giants, this episode is your roadmap.Key Takeaways4:17 — **The brutal truth about hyperscaler ecosystems.** Billions in multi-year cloud commitments are happening inside the Big Three, and most founders don't even know these opportunities exist. Hyperscalers aren't waiting for you — they're waiting for founders who want to co-launch with them.5:24 — **Why founders get ignored.** Founders enter hyperscaler ecosystems with a founder-led, "me-first" sales mindset — but hyperscalers want partners who can attract customers, build unique IP on their platforms, and co-own go-to-market.8:22 — **Origin of Women in Cloud.** Written on a napkin with a goal to democratize $1 billion in economic access, Women in Cloud has grown into a 150,000-member distribution engine across 120 countries, with $600M already unlocked.19:14 — **What being "in the hyperscaler channel" actually looks like.** It's not just listing your product on a marketplace. True channel presence means co-presenting at events, appearing in joint press releases, getting amplified through their marketing, and executing inside *their* rhythm — not yours.22:29 — **The Co-Launch 4P Framework explained.** Product offer, Promotion, Publicity, and Partnership — and how the EmpowerHer 50 campaign used all four to generate 10 million impressions and unlock $1M in AI scholarships through Microsoft.27:21 — **How to access the hyperscaler calendar.** Join their ISV or founder partner program — the full calendar of AI tours, product launches, and summits is available. Use it to architect your campaign around their priorities, not yours.28:07 — **Gateway offer vs. core offer.** Every founder needs two offers: a gateway offer (free, educational, easy to join — builds visibility and trust) and a core revenue offer (paid transformation — what hyperscalers ultimately care about).33:32 — **How leadership evolves from corporate to founder.** In corporate, someone sets the paradigm shift for you. As a founder, you *are* the paradigm shift. Chaitra shares how she learned to set direction, communicate vision, and lead through ambiguity.37:03 — **Why you have more leverage than you think.** You're not a small fish asking a favor. Your SaaS product drives cloud consumption revenue for hyperscalers. You bring them customers, solutions for their field sellers, and ecosystem diversity — all at once.41:55 — **The one thing to do today.** Learn the language before you knock the door. Replace "sponsorship ask" with "co-investment." Say co-build, co-sell, co-launch — and build something so indispensable they come to *you*.Tweetable Quotes"Hyperscalers are not waiting for founders. They are waiting for founders who want to co-launch their go-to-market with them." — Chaitra Vedullapalli"Being in the hyperscaler channel is not a status. It's an activity. It requires you showing up, staying aligned, and executing inside their rhythm — not your rhythm." — Chaitra Vedullapalli"You don't want to ask them to dance. You have to build something worth dancing with — and make it impossible for them to refuse." — Chaitra Vedullapalli"Stop thinking of yourself as a small fish asking a big fish to help. You are a revenue opportunity, a solution asset, and an ecosystem story — all at once." — Chaitra Vedullapalli"Before you try to dance with the giant, learn the steps they already know." — Chaitra Vedullapalli"If you don't have the 'co' in front of your language, you usually won't survive in the hyperscaler ecosystem." — Chaitra Vedullapalli"Community is underrated — but even in community, you need micro cohorts doing the same thing together." — Chaitra VedullapalliSaaS Leadership Lessons1. Shift from "Me" to "We" — or Stay Invisible Most founders enter hyperscaler ecosystems with a solo founder mindset. Hyperscalers require a "we" mindset: collaboration with their teams, alignment to their goals, and co-ownership of outcomes. The shift isn't optional — it's the price of entry.2. You Have More Leverage Than You Think Your SaaS product drives cloud consumption revenue for Azure, AWS, and Google Cloud. Your vertical solution fills gaps their field sellers can't. You're not asking for a favor — you're bringing them customers, solutions, and ecosystem narrative. Negotiate accordingly.3. Every Go-to-Market Needs Two Offers Build a gateway offer (free, educational, easy to join) that creates demand and visibility, and a separate core revenue offer (paid transformation) that closes. Confusing the two — or having only one — will stall your pipeline before it starts.4. Execute Inside Their Rhythm, Not Yours Join the partner program. Study the hyperscaler's quarterly calendar. Align your campaign architecture to their AI tours, announcements, and field priorities. The companies that win aren't shouting louder — they're speaking through the megaphones the hyperscalers already control.5. Use the ODA Loop When Things Break Down Observe what's actually happening in the market. Orient your team to the new reality. Decide with clarity. Act with precision. When geopolitical shifts, funding droughts, or market pivots hit, this framework prevents panic and keeps momentum.6. Founders Must Set the Paradigm Shift In corporate, leadership defines the vision for you. As a founder, you are the vision. Developing the ability to articulate a compelling paradigm shift — and galvanize collective action around it — is the single most critical leadership skill to build.Guest Resourcescvedulla@womenincloud.comhttps://womenincloud.com/https://www.linkedin.com/in/chaitrav/Episode SponsorThe Futureproof Series - https://www.youtube.com/playlist?list=PLfkXKUPZ5xuOqMPR7_gzGybncTtavyR1NThe Captain's KeysSmall Fish, Big Pond – https://smallfishbigpond.com/ Use the promo code ‘SaaSFuel'Champion Leadership Group – https://championleadership.com/SaaS Fuel ResourcesWebsite - https://championleadership.com/Jeff Mains on LinkedIn - https://www.linkedin.com/in/jeffkmains/Twitter - https://twitter.com/jeffkmainsFacebook - https://www.facebook.com/thesaasguy/Instagram - https://instagram.com/jeffkmains

The Untold Power of Superfans—How to Build a Loyal Audience in 2026! Dive into the future of the music business as we sit down with Matt Jones, CEO of Medallion, on the latest MUBUTV Music Business Insider Podcast. Discover how artist-owned platforms, fan data control, and direct-to-fan communities are changing the game for sustainable music careers. Matt shares lessons from working with Imagine Dragons & Disclosure and unveils why traditional streaming and paid fan clubs just don't cut it anymore. A must-watch for artists and industry pros ready to take control!

Have you ever dreamed of seeing yourself on local TV promoting your book or message—but had no idea where to start? You're not alone. Many writers feel overwhelmed by the idea of pitching media, building relationships with producers, and finding that newsworthy angle that gets them booked. In this episode of the Writing at the Red House podcast, Kathi Lipp sits down with Tenneil Register, a writer and entrepreneur who has been appearing on local TV for nearly 20 years. Tenneil shares her practical, relationship-centered approach to building community partnerships that have put her in front of new audiences again and again—without ever feeling salesy or pushy. What You'll Learn in This Episode How to find the newsworthy angle in what you're promoting The key to crafting a pitch that makes a producer's job easier Why serving the audience (not selling your book) is the secret to getting asked back How to build and maintain a media contact database What "aftercare" looks like to strengthen your media relationships The power of leave-behind gifts and personal touches Key Takeaways Lead with service, not self-promotion. The most successful media appearances happen when you focus on solving a problem for the audience rather than promoting yourself. When you serve the producer's goals and their viewers' needs, you become someone they want to book again. Be supremely askbackable. Show up prepared, don't overstep boundaries, deliver everything a producer needs, and make their job as easy as possible. That's how you get invited back. Your pitch should read like a news headline. Producers don't have time to read three-page emails. Be clear, succinct, and include the "why now" that connects your topic to their audience's current needs. Relationships matter more than one-time appearances. Treat producers and hosts like the humans they are. Remember details about their lives, follow up with gratitude, and promote their show on your own platforms. Whether you're a first-time author or a seasoned speaker looking to expand your reach, this episode will give you the confidence and clarity to start building your own community partnerships.

Welcome to Get Up in the Cool: Old Time Music with Cameron DeWhitt and Friends. This week's friend is Devon Léger! We recorded this Friday afternoon at his home in Seattle. Tunes in this episode: Reel de la Bière Alpine (André à Toto original) (1:12) Jig à Jos Léger (21:20) Bake the Bread (49:28) Charley Kahana's Pigtown Fling (1:16:45) Avant-deux fredonné (1:38:35) BONUS TRACK: Valse d'Inkerman Ferry (André à Toto original) Follow Hearth Music on Instagram Support Tall Poppy String Band's second album on Kickstarter! Come to TransTrad! See Sweeten the Third at Abbie Weisenbloom's in Portland Support Get Up in the Cool on Patreon Send Tax Deductible Donations to Get Up in the Cool through Fracture Atlas Sign up at Pitchfork Banjo for my clawhammer instructional series! Schedule a banjo lesson with Cameron Visit Tall Poppy String Band's website and follow us on Instagram follow Sweeten the Third on Instagram