Health care and physician marketing looks a lot different today than it did in the past. Patients behave more like shoppers and look online for their healthcare needs. Bill Balderez is the founder of Fathom Healthcare, a digital marketing agency that works with more than 15 healthcare systems across…
Bill Balderez talks about the Zika virus with Dr. Joseph Gastaldo, from OhioHealth in Columbus, Ohio; Dr. Ford Vox, from Shepherd Center in Atlanta, Georgia; and Jane Sanders, from Shepherd Center in Atlanta, Georgia. Learn about the Zika virus, the connection with Guillain Barre Syndrome, the precautions you should take while traveling abroad, and sources that you can trust for reliable information.
With patient satisfaction now a critical measure of healthcare effectiveness, old, staid, acronym-based models of training simply won’t cut it. Learn how Lori Turner of Beacon Health System built and implemented a patient satisfaction program that is having a great and positive impact.
"Take down your billboard boards and stop sport marketing, let your competitors waste their money!" So says Paul Szablowski, Senior Vice Presiden of Communication and Image for Texas Health Resources. Learn why Paul feels there are better ways to reach patients.
Matt Gove, Chief Consumer Officer for Piedmont Healthcare in Atlanta, takes us on tour of Facebook advertising. Learn how using look alike audiences can help hospitals reach the right patients and drive revenue.
In this episode Kathy Divis, President of Greystone.net discusses the digital strategies healthcare marketers are missing and offers tips on how we can all start catching up.
Emily Peters, healthcare author and consultant, explores some of the most innovative uses of social media in healthcare, including World Vasectomy Day, which featured live broadcast of 25 vasectomies.
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