Podcasts about marketers

What makes live events feel personal in an age of algorithms making the calls? That's the tension marketers are living in right now. Ben Kruger, Chief Marketing Officer at Event Tickets Center, sits at the center of this shift. He has spent 20 years shaping server-side systems and performance marketing strategies, including a decade of persistence chasing a role at Google before landing a position in New York just as eCommerce demand went into overdrive during the pandemic. Now, at ETC, he runs marketing for more than 130,000 live events simultaneously. It's a scale that forces automation to step in. The industry moves in real time, resellers update prices by the hour, artists trend globally overnight, weather can shift demand before a stadium gate opens. Ben credits Google's AI tools and internal models as a competitive advantage, but he also talks openly about the risks. The early excitement of automation gave way to skepticism after seeing unaligned promises from new platforms and unpredictable campaign behavior in tools that remove control from brands. There's a well-rounded argument to explore here. On one side, AI enables a small team to do the work of thousands, writing content at a volume no human team could deliver alone. On the other, removing risk from campaigns, or removing channel-level choices from advertisers, can reduce trust and increase low-quality creative output. Advantage+ tools that make placement decisions automatically, without brand input, might scale reach, but can reduce clarity of intent and control of outcomes. Some CMOs see that as smart acceleration, others see it as an overcorrection that creates opacity and dependency on platforms optimizing for their own incentives. And somewhere in the middle is the opportunity. ETC's approach shows a future where repetition in rapid testing generates sharper insight, where lean teams move faster, where humans stay in the loop to validate outcomes, and where creativity stays grounded in audience understanding, economics, and transparency. Marketers listening to Ben will hear someone who wants experimentation, control, clarity, and long-term audience trust to exist side by side. Useful links: Connect with Ben Kruger on LinkedIn  Event Tickets Center website Tech Talks Daily is Sponsored by Denodo

Karl Hughes is an agency acquisition entrepreneur, business builder, and advocate for thoughtful leadership in the digital services sector. Best known for scaling Draft.dev to seven figures and then acquiring and growing agencies such as Podcast Consultant, Karl specializes in buying, improving, and uniting niche service companies to unlock their potential. Drawing on years of hands-on entrepreneurship, personal coaching, and navigating rapid industry shifts, Karl empowers business owners with actionable strategies for growth, resilience, and financial clarity, whether they're scaling for the first time or preparing for acquisition. In this episode of Marketer of the Day, Karl Hughes joins Robert Plank to share his journey from building content agencies from the ground up to orchestrating successful business acquisitions. Karl breaks down how the pandemic changed agency work, what it really takes to buy and scale small companies, the realities of leadership, and why mental stability is crucial for entrepreneurs. Listeners will learn about the hidden challenges behind running multimillion-dollar agencies, the importance of financial literacy, and the lifelong work of separating personal self-worth from business performance. Karl also offers practical advice on thriving through setbacks, building support networks, and the essential need to embrace discomfort for growth. Quotes: “How do I get my own mental health, my own stability, regardless of the ups and downs of the business... That's my life's work, really.” “The hard part is when either market externalities change and the business needs to change, or you lose a key team member... There's no substitute for rolling your sleeves up and doing hard work.” “Consistency just sticking with it even through the ups and downs and making yourself uncomfortable when you get stuck, those are the key skills.” Resources: Connect with Karl Hughes on LinkedIn Discover Karl Hughes' strategies for agency growth and acquisitions.

Matt Rieck is the Chief Human Resources Officer at End Zone Insurance and author of "The Employee Retention Bible." Focused on practical strategies that reverse turnover and elevate morale, Matt specializes in teaching leaders how to foster cultures of appreciation, strengthen management, and deliver measurable HR results. From hands-on consulting with major enterprises to building loyalty-driven workforces, Matt's passion lies in blending culture, communication, and data to help companies retain their very best talent. In this episode of Marketer of the Day, Matt Rieck joins Robert Plank to decode the real reasons behind employee turnover and reveal how businesses can nurture loyalty, drive engagement, and transform company culture without breaking the bank. Matt shares the hidden costs of losing great employees, actionable tactics for implementing company-wide appreciation, and insights on developing managers into true leaders. The discussion covers leveraging social media for internal recognition, organizing effective team meetings, and the importance of training managers beyond their initial promotion. Matt also highlights how recognizing and leveraging individual strengths—and transparently addressing weaknesses—can set both teams and organizations apart. Quotes: “Most businesses underestimate the cost of losing good people—when you show real appreciation, culture shifts and people stay.” “Training managers doesn't end with the promotion. Ongoing development is the missing link at most companies.” “Recognition isn't expensive. Internal emails, social posts, and simple appreciation systems can change everything.” Resources: Connect with Matt Rieck on LinkedIn Order “The Employee Retention Bible” on Amazon. Matt Rieck teaches leaders how to boost morale and reduce turnover.

Merry Christmas Eve everyone!

 Charles Gragg is an accomplished healthcare benefit solutions strategist, consultant, and author with over four decades of experience inside the American health insurance industry. Having worked in virtually every aspect of health insurance claims management, brokering, risk, and employer consulting, Charles is renowned for guiding CEOs and HR leaders to reclaim control over one of their company's largest operating expenses: employee health insurance. His bestselling book, “Get Off the Hamster Wheel: An Employer's Guide to Controlling His Second Largest Operating Expense,” is transforming how business owners approach group health plans for long-term savings and better employee outcomes. In this episode of Marketer of the Day, Charles joins Robert Plank to expose the myths and hidden costs plaguing employer health insurance. Drawing on his unique vantage point as an industry insider turned transparency advocate, Charles unpacks actionable strategies to shift from overpriced, opaque insurance models to self-funded, outcome-driven plans. He explains how employer ignorance, market consolidation, and entrenched carriers (“the cartel”) conspire to keep costs high and what leaders can do to fight back. Discussion covers stepping away from traditional carriers, hiring independent third-party administrators, leveraging technology and analytics, educating employees, and how reference-based pricing benchmarks real savings. Charles shares riveting success stories, practical challenges, and the essential mindset shift required for sustainable change. Quotes: “Employers must know where every dollar is going and I will account for it for you.” “The only way to control the cost is to control owning the business.” “You can't just keep doing what you've been doing and expect a different result. That's insanity.” Resources: Connect with  Charles Gragg on LinkedIn Grab “Get Off the Hamster Wheel” on Amazon.

Is SEO actually dead? Daniel sits down with Tifenn Dano Kwan, CMO of Amplitude, to unpack how AI search and LLMs are fundamentally changing how buyers discover, evaluate, and choose brands. They break down why traditional traffic is declining and how brand is finally becoming a measurable performance lever. Tifenn shares real data from Amplitude, explains what AI visibility actually tracks, and reveals how CMOs should rethink funnels, content, and metrics heading into 2026. You'll also learn: Why SEO isn't dead, but diversification is mandatory How AI visibility works and what it really measures The new metrics CMOs should track beyond traffic If you're a Marketer wondering how to show up in ChatGPT, Claude, Google AI Overviews, and beyond (without sacrificing pipeline), this episode is for you.  Follow Tifenn: LinkedIn: https://www.linkedin.com/in/tifenndano/ Follow Daniel: LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing/ Sign up for The Marketing Millennials newsletter: https://themarketingmillennials.com/ Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: https://workweek.com/

Send us a textRyan Pineda interviews Jason Wojo about how webinars are outperforming traditional sales methods for high-ticket offers, allowing entrepreneurs to close $15K–$20K deals without sales calls by leveraging live presentations, trust-building, and streamlined funnels.⁣⁣Jason's links - ⁣https://www.instagram.com/thejasonwojo/?hl=en⁣https://joinwebinarchallenge.com/signup⁣⁣__________⁣⁣Join our private mastermind for elite business leaders who golf. https://www.mastermind19.com⁣⁣Want to scale your business? Attend our next Forge event! https://theforge.vip⁣⁣Join a free Bible study for Christian business leaders. https://www.tentmakers.us⁣__________⁣⁣CHAPTERS: ⁣0:00 – Why Webinars Are Outperforming Traditional Sales⁣5:12 – Building Authority & Trust Through Live Presentations⁣10:30 – Structuring a 3-Hour High-Ticket Webinar⁣15:45 – Shifting from Info Products to Service-Based Offers⁣21:10 – The Real Reason Events Are Dying⁣26:32 – Creating Scalable Membership & Event Models⁣32:15 – The FTC Crackdown on Coaches & Marketers⁣37:40 – Serving Higher Quality Clients Over "BizOp" Leads⁣43:05 – Operational Challenges of Scaling an Agency⁣49:50 – Hiring A-Players & Building Long-Term InfrastructureLearn how to invest in real estate with the Cashflow 2.0 System! Your business in a box with 1:1 coaching, motivated seller leads, & softwares. https://www.wealthyinvestor.com/Want to work 1:1 with Ryan Pineda? Apply at ryanpineda.comJoin our FREE community, weekly calls, and bible studies for Christian entrepreneurs and business people. https://tentmakers.us/Want to grow your business and network with elite entrepreneurs on world-class golf courses? Apply now to join Mastermind19 – Ryan Pineda's private golf mastermind for high-level founders and dealmakers. www.mastermind19.com--- About Ryan Pineda: Ryan Pineda has been in the real estate industry since 2010 and has invested in over $100,000,000 of real estate. He has completed over 700 flips and wholesales, and he owns over 650 rental units. As an entrepreneur, he has founded seven different businesses that have generated 7-8 figures of revenue. Ryan has amassed over 2 million followers on social media and has generated over 1 billion views online. Starting as a minor league baseball player making less than $2,000 a month, Ryan is now worth over $100 million. He shares his experiences in building wealth and believes that anyone can change their life with real estate investing. ...

 Sandra and Greg Mundis are the resilient couple behind the inspirational real-life account, “Patient Number One: Embracing Hope in Times of Despair.” Greg, a global leader as Executive Director of Assemblies of God World Mission, and Sandra, a gifted storyteller and founder of Europe's Children ministry, have spent decades impacting lives across 195 countries. Their new book chronicles Greg's harrowing journey as the first COVID-19 intubation patient at his hospital—given little chance to live—and Sandra's fierce faith-fueled advocacy, demonstrating the miraculous power of hope, family, and community in the darkest times. In this episode of Marketer of the Day, Sandra and Greg join Robert Plank to share their journey from devastation to hope. They candidly detail Greg's critical illness, the emotional and physical ordeal of prolonged hospitalization and rehabilitation, Sandra's steadfast persistence, and the profound role faith and global prayer played in recovery. The conversation highlights themes of family unity, the psychological toll of crisis, finding purpose beyond suffering, and the decision to turn their collective trauma into a published story of inspiration. Listeners will learn about the importance of documenting miracles, building a support network, and how adversity can lead to deeper connection and renewed mission. Quotes: “If it wasn't for Jesus, I wouldn't be sitting here talking to you.” “God's word was like my food... There's power in those words, and it truly brought me through.” “If I take him home, it's the best thing I can do for him... But if I leave him, I want to receive the glory.” Resources: Buy “Patient Number One” on Amazon. Learn more about how they turn challenges into opportunities for change on their website Follow  Sandra and Greg Mundis on Facebook

Reach beats creative. That's the contrarian truth most marketers miss. A 2x better creative won't beat 100x greater reach. And yet brands keep choosing frequency over breadth, hyper-targeting over scale. This week, we're sharing a special recording from Brandweek. Angela is joined on-stage by Dale Harrison. Together, they dig into reach primacy: the idea that ongoing reach, not creative brilliance, drives share of market. They explore why brand recall at purchase matters more than top of mind awareness, how forgetting forces you into always on campaigns, and why light buyers fuel growth. Plus, learn how AI driven media buying slashes TV costs while expanding reach across linear and CTV. Topics covered: [01:00] Why reach is more powerful than creative effectiveness[03:00] Brand recall at purchase and the 95-5 rule[06:00] Reach as a rate, not a number[11:00] The danger of hyper-targeting on CTV[13:00] Why TV gets unfairly labeled as expensive[16:00] Using multiple measurement models to prove TV performance  To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter.  Resources:  Watch: The Math Behind Smarter TV Advertising: https://www.marketingarchitects.com/blog/watch-the-math-behind-smarter-tv-advertisingDale Harrison's LinkedIn: https://www.linkedin.com/in/dalewharrison/Angela Voss' LinkedIn: https://www.linkedin.com/in/angelamvoss/ Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts.

For the first episode in our 2025 Holiday Series we are looking back at our conversation with Augie Ray, Senior Research Analyst and Executive Advisor of Customer Experience at Gartner, about how CX is the most important aspect of marketing and how to focus on customers' unmet needs.

No episódio 332 falamos de inteligência artificial em 2025, um resumo e o que os marketers podem fazer em 2026.

Is Your Marketing Career Safe from AI? Ryan Law's 6-Point Defense PlanSam Altman predicts that 95% of what marketers do will eventually be handled by AI, and Microsoft claims that copywriters are at the top of the replacement list. So, is your marketing career in trouble?To answer this, we sat down with Ryan Law, our Director of Content Marketing. Ryan's been experimenting with AI since the GPT-3 closed beta in 2020 and has developed a concrete plan for not just surviving—but thriving—in the age of AI.In this episode, Ryan breaks down his 6-point defense plan to future-proof your career. We argue about the death of skyscraper content, why taste is more valuable than technical skill, and why marketers need to be more like rockstars.What you'll learn in this episode:(00:00) Intro(00:48) Ryan Law's AI “Origin Story”(04:56) Will AI take your marketing job?(15:10) The Right Way to Use AI in Your Workflow(22:24) Why “Taste” is Your Most Valuable Skill Now(32:00) The Death of Skyscraper Content(41:51) Using AI to Learn New Skills (Like Python)(49:25) Be a Rockstar, Not a Session MusicianWe hope you enjoyed this episode of Ahrefs Podcast! Be sure to like, subscribe, and tell a friend.Where to find Ryan:LinkedIn: https://www.linkedin.com/in/thinkingslow/X: @thinking_slowWhere to find Tim:LinkedIn: https://www.linkedin.com/in/timsoulo/X: @timsouloWebsite: https://www.timsoulo.com/Referenced:OpenAI: https://openai.com/Microsoft: https://www.microsoft.com/Seer Interactive: https://www.seerinteractive.com/

In dieser Adventskalender-Folge zeigt Dir Ben Harmanus, warum Spotify sich zum Video- und Social-Network entwickelt – und welches Potenzial das für Creator und Marketer bietet.

Why are so many companies spending billions on AI, only to see their most ambitious projects stall out before they ever impact the customer experience? Agility requires more than just a fast-moving marketing team. It requires the foundational ability to connect disparate systems and data sources, allowing new technologies like AI to be implemented and scaled, not just piloted.Today, we're going to talk about the single biggest, and often overlooked, blocker to enterprise AI adoption: the integration layer. While everyone is focused on the models and the applications, the legacy infrastructure underneath is preventing companies from moving beyond small-scale experiments. We'll explore why a modern, integration-first approach is no longer a 'nice-to-have' for IT, but a strategic imperative for any brand that wants to turn AI hype into a real competitive advantage. To help me discuss this topic, I'd like to welcome Stephen Stouffer, Director of Automation Solutions at Tray.ai. About Stephen Stouffer Stephen Stouffer is Director of Automation Solutions at Tray.ai, bringing over a decade of experience in markops, revops, and digital transformation. Starting his career as a web developer, Stephen has grown through various marketing technology roles, both in-house and in-agency, and he's particularly known for his work in marketing automation and AI implementation.,Yes,This will be completed shortly Stephen Stouffer on LinkedIn: https://www.linkedin.com/in/stephenstouffer/ Resources Tray.ai: tray.ai The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow Catch the future of e-commerce at eTail Palm Springs, Feb 23-26 in Palm Springs, CA. Go here for more details: https://etailwest.wbresearch.com/ Enjoyed the show? Tell us more at and give us a rating so others can find the show at: https://ratethispodcast.com/agileConnect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.showCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

Jon Bassford is a TEDx speaker, bestselling author, and the driving force behind a movement transforming co-parenting through intentionality, respect, and child-centered strategies. As the author of "The Co-Parenting Secret: It's Not About You," Jon empowers parents, whether divorced, separated, or in parallel parenting situations, to let go of animosity, nurture genuine relationships, and build supportive environments where children thrive. Drawing on his personal journey and coaching expertise, Jon helps entrepreneurs, business owners, and families turn the challenges of separation into opportunities for growth, clarity, and lasting connection. https://youtu.be/_G0kN7fqg_w In this episode of Marketer of the Day, Jon Bassford joins Robert Plank to reveal the mindset shifts and practical steps that make co-parenting successful even in high-conflict or complex family situations. Jon explains why focusing on the child's experience (rather than parental scorekeeping) is the key to reducing conflict and fostering deep, lasting relationships. He discusses the initial discomfort of building new co-parenting routines, overcoming external skepticism, and strategies for letting go of the past to create a positive future. Listeners will hear actionable advice on communication, adapting business skills to parenting logistics, and the transformative power of small, intentional choices like beginning with just one "yes" or "of course." Quotes: “If you don't have a reason to say no, you should always say yes in this type of environment.” “It's not about you. It's about what's best for the kids: let go of animosity, remove your ego, and focus on their time.” “Start with one yes. Or, even better, of course, and let it snowball into something more positive for everyone.” Resources: Connect with Jon Bassford on LinkedIn. The Co-Parenting Secret: It's Not About You on Amazon Operational clarity for leaders who want disciplined execution and dependable growth.

 Dr. Lyman Montgomery is a renowned clarity and culture strategist, author, coach, and business leader with decades of experience empowering organizations and individuals to turn chaos into clarity. As the architect of the “5S Framework” and a globe-trotting consultant, Dr. Montgomery has guided over 60,000 leaders, built multiple businesses, and become a powerful voice for faith, focus, and cultural transformation. His latest work, "Sacred, Not Sinful," explores the intersection of Greek life and Christian discipleship, while his digital hub, CoachLyman.com, serves as a gateway for leaders seeking personal and professional growth. In this episode of Marketer of the Day, Dr. Lyman joins Robert Plank to unpack his actionable 5S Framework Structure: Systems, Strategies, Simplicity, and Sustainability, which helps businesses and individuals thrive amidst distraction and overwhelm. The conversation traces Dr. Lyman's journey from humble beginnings to global influence, explores how leaders can overcome resistance to new tools and documentation (including leveraging AI for business efficiency), and examines the shift from an “I can't” to an “I will” mindset. Discussion topics include building strong foundational systems, driving business results with clarity, embracing collaboration, leveraging automation, and nurturing the habits that support sustainable growth both in the boardroom and at home. Quotes: "Simplicity drives business... The more simplistic you can make it, the more users will use it." "Everything we do is designed to get a result within 24 to 48 hours—otherwise, it's too complicated." "There's a difference between an 'I can't' mentality and an 'I will' mentality. Which are you choosing?" Resources: Connect with Dr. Lyman Montgomery on LinkedIn Transform chaos into clarity—grab Dr. Montgomery's book on Amazon. Learn more about how to navigate complex compliance challenges on their website Follow  Dr. Lyman Montgomery on Facebook

Christopher S Mahan is a transformational speaker, family coach, and result-driven mentor who has spent over a decade empowering parents, teens, and young adults to break cycles of dysfunction and build thriving, resilient families. As the creator of the “Empowerment to Employment” app, author of "Parental Leadership: Seven Principles to Lead Your Teen in the Digital Age," and host of the "Lead Your Teen" podcast, Christopher brings deep experience in leadership, parent-child dynamics, and personal development. His work has directly impacted thousands, providing tools and strategies to overcome adversity and find purpose. In this episode of Marketer of the Day, Christopher joins Robert Plank to share his powerful journey—from recognizing alarming spikes in teen suicides in his Florida county to building a movement around parental leadership and family empowerment. Christopher reveals how his early struggles and career pivots fueled his mission, the challenges of getting essential messages into schools and communities, and the transformation that comes from facing fear, developing soft skills, and putting passion into action. Discussion topics include leadership versus parenting, breaking out of old patterns, the impact of technology on youth, resilience, personal responsibility, and how families can cultivate effort, passion, and purpose (EPP) for real-world results. Quotes: "Obstacles aren't in your way to stop you—they beg the question, how badly do you want it?" "If the home is broken, society is broken, because what the home puts out is a reflection of that home." "Preparation is part of leadership. You have to be ready for the hard work and not look for an easy out." Resources: Connect with  Christopher S Mahan on LinkedIn Get Christopher S. Mahan's book Parental Leadership: Seven Principles to Lead Your Teen in the Digital Age on Amazon Explore actionable strategies from Christopher S. Mahan.

In this episode of The Modern Marketer, host Eddie Garrison breaks down the McDonald's AI Christmas ad controversy and why it matters to every marketer experimenting with AI today.After intense backlash over unsettling visuals, tone-deaf holiday messaging, and accusations of “AI slop,” McDonald's quietly pulled the ad from official channels. But this wasn't an AI failure, it was a marketing one.Eddie dives into what McDonald's got wrong, how creative direction and emotional misalignment fueled the backlash, and what the brand could have done differently. More importantly, he shares practical lessons marketers can apply right now to avoid similar mistakes when using AI in advertising.If you're exploring AI-driven creative, managing brand trust, or navigating high-stakes campaigns, this episode is a must-listen.

Glenis Gassmann is a seasoned business strategist, mentor, and result-driven coach with over 35 years of real-world experience helping business owners turn insight into action. As the founder of several successful ventures, including a high-performing accounting and coaching firm, Glennis brings unmatched expertise in building, scaling, and intentionally exiting businesses. Her forthcoming audiobook, "Why Knowing Isn't Enough: The No Fluff Guide to Building a Business that Finally Turns Actions into Profits," is the centerpiece of today's conversation. In this episode of Marketer of the Day, Glenis joins Robert Plank to break down the actionable steps behind moving from knowledge to consistent execution, especially in a world overloaded with information and technology. Glenis details her personal and professional journey, explaining why so many business owners get stuck, the value of self-awareness, and the importance of building systems that support action rather than overwhelm. Discussion topics include cultivating discipline, prioritizing high-impact tasks, delegating for growth, leading by example, and the essential role of mentors and community in driving sustainable business results. Glenis shares transformative lessons from her own “school of hard knocks,” as well as insight on how leaders can develop both themselves and their teams for long-term success. Quotes: "Success doesn't come from knowing more. It comes from doing what matters consistently." "You actually have to be kind to yourself... we don't have to keep up with all the information as fast as it comes to us." "It's not about strategy. This is all about tactics, having that belief in yourself, having a vision bigger than yourself, and taking the actions." Resources: Connect with  Glenis Gassmanni on LinkedIn Get Glenis Gassmann's audiobook Why Knowing Isn't Enough on Amazon Get expert guidance from Glenis Gassmann.

Jess Butcher MBE, CEO and founder of Scrollaware on her transition from tech entrepreneur to social advocate for digital balance. The award-winning consumer tech entrepreneur, (most notably with AR pioneer, Blippar), a Fortune "Most Powerful Female Entrepreneur", BBC's 100 Women and three times TEDx speaker, calls for an urgent, more ethical approach to societal tech-addiction.  She argues that consumers, educators, legislators... and now business must take action to address the rapid society-wide growth of overwhelm, distraction, negativity, polarisation and loneliness . She shares evidence of the growing shoots of digital defiance among Gen Z and Gen Alpha and cites marketers and advertisers from KitKat to Heineken who are already leveraging cultural changes to shift the conversation.  She declares this the next CSR frontier, with the potential for businesses to work together to reprioritise the IRL embodied lives of both their staff and customers. 

Video prompt editing hits Adobe Firefly, allowing "winter wonderland overlay on summer park." Seasonal content creation accelerates seasonally. Marketers target holidays preemptively.Get the top 40+ AI Models for $20 at AI Box: ⁠⁠https://aibox.aiAI Chat YouTube Channel: https://www.youtube.com/@JaedenSchaferJoin my AI Hustle Community: https://www.skool.com/aihustleSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

 Jonathan Grzybowski is an entrepreneur, storyteller, and the co-founder of Pengy.co, a creative subscription service transforming how businesses access top-tier creative talent. With leadership spanning over 81 countries, Jonathan brings a unique blend of hands-on strategy, authenticity, and a customer-first mindset to internal and external creative solutions. In addition to running Pengy.co, Jonathan is the host of “Dear Dads,” a heartfelt platform fostering genuine conversations around fatherhood and providing a support network for new fathers and content creators alike. In this episode of Marketer of the Day, Jonathan joins Robert Plank to reflect on entrepreneurship's evolving landscape—from early days of Amazon Merch and “t-shirt crazes” to leveraging AI and scaling global creative operations. Jonathan shares Pengy's journey into managing in-house creative teams, the value of AI-assisted content creation, and why delegating and collaboration matter more than ever. He opens up about balancing business growth with personal priorities like family, building communities around honesty and vulnerability, and lessons from launching his “Dear Dads” podcast to support other fathers. The discussion touches on the importance of authenticity, customer engagement, and continuous self-improvement as keys to success in business and life. Quotes: “The problem we solve as a business is, if you don't want to do it yourself, then you hire somebody to do it for you. That problem will forever exist no matter what AI comes in.” “You have to be a face, and you have to be more than just a person working at a desk. You can't hide anymore if you want to move forward in this future world.” “Job's not done. Just because you do a good job or find a little success—job's not done.” Resources: Connect with  Jonathan Grzybowski on LinkedIn Engage with Johnathan Grzybowski on Facebook Ideas are cheap. Execution creates results. Start here. Start your unlimited design subscription with Penji now

MQLs are dead…or are they? Daniel sits down with Emily Popson, VP of Marketing at CallRail, to unpack the biggest pieces of bad advice marketers keep seeing on LinkedIn and what the real truth is behind MQLs, attribution, dark social, and AI-powered data. Emily shares: - Why the war on MQLs is misleading thousands of marketers  - How to fix your lead definitions without rebuilding your entire ops system - Why attribution isn't “garbage.” And, what metrics do CMOs actually want to see? The answer might be the ones you've been leaving out.  This episode is for Marketers who are tired of LinkedIn hot takes and want to understand what actually drives revenue.  CallRail is the lead engagement platform built for marketers who need clean attribution, smarter insights, and zero missed leads. From AI-powered call tracking and conversation intelligence to a 24/7 AI voice agent, CallRail helps teams maximize every inbound touchpoint and convert more leads into customers. https://www.callrail.com/proveit?utm_campaign=q4_2025_marketing_millennials_podcast&utm_medium=thirdparty_advertising&utm_source=marketingmillennials   Follow Emily: LinkedIn: https://www.linkedin.com/in/emilypopson/ Follow Daniel: LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing/ Sign up for The Marketing Millennials newsletter: https://themarketingmillennials.com/ Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: https://workweek.com/

Send us a textStefan Georgie made $30M by age 23 and has scaled multiple 8-figure businesses. In this conversation, he reveals why AI is creating the biggest wealth transfer opportunity of our generation and why most people are missing it.The marketing world is being rewritten in real time. AI is eliminating old skill sets while creating unprecedented opportunities for those who act fast. Stefan breaks down exactly how young entrepreneurs can leverage AI tools like vibe coding, Cursor, and Claude to build valuable solutions in days, not months.What You'll Learn:• Why AI makes it easier than ever to build profitable businesses from scratch• The exact AI skills that are in highest demand right now (and how to learn them fast)• How to use AI to solve real problems for established businesses willing to pay• Why aging "boomer businesses" are goldmines for AI-savvy entrepreneurs• The hiring story: How a 22-year-old with $40 got a $3K/month job using AI• Why teams are desperate for people who can think AND execute with AI• The fastest path to making your first $10K using AI toolsStefan doesn't hold back, he shares why 98% of your competition can't think critically, why the bar is lower than you think, and how curiosity + AI skills = unlimited opportunity.Connect with Stefan! https://www.stefanpaulgeorgi.com/Connect with Us!https://www.instagram.com/alchemists.library/https://twitter.com/RyanJAyala

We needed some help regulating and validating our podcast (and models), so we invited Henry Innis - Co-Founder of Mutinex - to help out.Listen in to this lovely chat about the quirky differences between the American and Australian markets, challenges and realities of MMM, and the future of media measurement and regulation. Buckle up for the hot takes.00:00 Casual Catch-Up and Thanksgiving Stories01:08 Topic Introduction - Marketing Mix Modeling01:34 Guest Introduction and Background03:00 Differences in Marketing Practices: US vs Australia06:27 Innovative Applications and Hackathon Projects09:51 Marketers and Money Conference Overview13:32 Challenges and Realities of Marketing Mix Modeling16:36 Campaign Varying Model and Its Impact24:30 Future of Media Measurement and Regulation28:09 Introduction to Industry Insights28:33 Integrating Work's Knowledge into Mate30:02 The Role of MMM in Marketing32:53 Challenges in Data-Driven Decision Making34:48 Partnering with WARC for Effectiveness35:53 Common Questions Asked to MAITE38:34 Validating Outputs and Handling Errors49:33 Open MMM Validation Framework54:40 The Impact of Google and Meta on MMM55:22 Conclusion and Future Discussions

Do you feel like your Facebook ads are suddenly wasting money, but you can't pinpoint why? Are you looking for a way to adapt your strategy to Meta's latest AI-driven algorithm changes without guessing what works? To discover how to navigate the new Andromeda algorithm and use a specific creative strategy to lower your costs, I interview Tara Zirker.Guest: Tara Zirker | Show Notes: socialmediaexaminer.com/697Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

 Pat Butkus is the Senior Vice President of Marketing and Growth at Acast, the world's largest independent podcast company. With a background in building global marketing strategies, Pat helps brands reach deeply engaged podcast audiences through innovative advertising technology and personalized targeting solutions. Under his leadership, Acast bridges creators with advertisers and pursues the mission of democratizing podcast advertising at scale. In this episode of Marketer of the Day, Pat Butkus joins Robert Plank to demystify the podcast advertising world. Pat explains how Acast supports over 140,000 shows worldwide, enabling creators to monetize with sophisticated ad tech and advertisers to harness the unmatched loyalty of podcast listeners. The conversation uncovers the evolution and current power of podcast targeting, the unique bond between podcasters and their audiences, the seamless transition for creators onto Acast, and AI-powered features like Smart Recommendations that streamline finding the perfect audience. Pat shares strategic advice for both advertisers and podcasters on maximizing growth, revenue, and influence through consistency, community-building, and embracing new tech in the audio world. Quotes: “Podcasting audiences are unlike any other; the listeners consider hosts their friends, making advertising deeply impactful.” “Our AI-driven Smart Recommendations take the guesswork out of finding your brand's ideal podcast audience, reducing planning time by 80%.” “Switching platforms can be daunting, but with Acast it's seamless and opens up global monetization without disrupting your loyal listeners.” Resources: Connect with Pat Butkus on LinkedIn

Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We're breaking down highly involved, complex research into plain language and takeaways any marketer can use. In this episode, Elena and Rob explore how gift-giving experiences shape emotions, relationships, and brand perception. They reveal why the best brands focus on creating memorable experiences rather than just selling products during the holidays. Topics covered:   [01:00] "Gift Experience in Marketing: A Systematic Review and Future Research Agenda"[03:00] What marketers get wrong about holiday gifting[05:00] The four key elements of gift exchanges[06:00] Three stages of gift-giving: gestation, presentation, and reformulation[07:00] Why experiential gifts outperform material ones[08:00] Making the giver the hero  To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter. Resources: Tyagi, H., & Rahman, Z. (2025). Gift experience in marketing: A systematic review and future research agenda. Indian Institute of Technology.  Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts.

Healthcare marketing budgets may be shrinking, but with that comes the opportunity to become more efficient and ROI-driven. Marketers can shift from “doing everything” to focusing on fewer channels and doing them exceptionally wellIn this episode of the DrMarketingTips Show, Jennifer and Corey break down insights from the Healthcare Marketers Trend Report: “Into the Wind” and what they mean for independent practices navigating tighter budgets and shifting patient behavior.Key takeaways from the report include:How audience prioritization is changing between physicians, patients, and specialty referral groupsWhy social media is now the fastest-growing channel as the the “new TV” for healthcareWhy omnichannel marketing is no longer optional, but the standardHow live events and human connection are making a comebackWhere AI and analytics fit in accelerating personalization and performanceTune in for a practical, data-backed discussion on how to market smarter (not louder) in the 2026 healthcare landscape.

America's children have enormous spending power. Most have cash or access to their parents' credit cards—and plenty of influence over what the family buys through their “pester power.” Marketers know this, which is why they spend billions of dollars a year targeting minors.Advertising can easily exploit a child's limited ability to distinguish between entertainment and selling. AI and digital animation make it easier than ever for advertisers to cross the line. The growth of online marketing to children raises serious concerns about privacy and data collection.In this episode, what's being done to protect our children from the pervasive and persuasive marketing? What are the rules regarding marketing to minors, and is anyone enforcing them? And most importantly, how parents can talk to their kids about advertising.Additional Resources:Children's Advertising Review Unit (CARU)BBB National Programs – Children's InitiativesTINA.org: Monetizing MinorsMore from Checkbook:Unsafe Toys: How to Spot the Hidden Risks That Could Harm Your ChildAre Your Kids' Smart Toys Spying on Them?Buying Toys on Overseas Websites Can Be RiskyRelated Consumerpedia Episode: 20- Whatever Happened to Truth in Advertising?Not a Checkbook member? ⁠⁠⁠⁠⁠Sign up for a free 30-daytrial to access all of our unbiased ratings⁠⁠⁠⁠⁠.

In this final episode of 2025, we talk to Glen McDermott, CEO of Red Rock Branding and a leader in the conscious business movement. Glen shares his personal journey from retail marketing to founding a purpose-driven agency focused on "healthy people and planet," driven by experiences with public health and Australia's devastating bushfires. We delve into a subject close to our hearts, the critical role of language and leadership in shifting business paradigms. Glen talks us through the important work and mission of the Conscious Business Collaborative, which educates future leaders by putting students "shoulder to shoulder" with pioneering CEOs. He argues that while sustainability has “suffered tremendously in the greenwashing movement,” forward-thinking communicators are now leaning into more proactive terms and framing actions around what makes solid business sense. A core theme which we've been exploring for years is Marketer's or marketing's evolving identity and role from being seen, as Glen explains, “marketing in its old sense, traditional sense, you could argue is a dirty word” to becoming essential "change agents" and educators. We explore how strategic marketing, when aligned with a genuine purpose, can build "brands with backbone," influence consumer behaviour positively, and prove that doing good is a viable business model. On the shift in marketing's role, Glen shares how “when talking at a conference in Berlin, I reframed it to be more education. And that was a really interesting flip to the audience who were all incredibly bright researchers and professors. One of the messages I left was asking them to spend more time in public facing operations rather than internal facing.” On finding purpose in work we don't need to overhaul everything at once. Glen's advice is, “do lots of micro experiments until you find what it is, that number one, you're good at and number two, that you can demonstrate some impact in - impact being in terms of improving people's lives (And that's the sticky bit, vs. sell, sell, sell)." It's about finding what we're good at that creates tangible impact, and from there we can build momentum. Tune in as we talk to Glen about: Language being a critical lever and moving beyond jargon and tired terms. Bridging the generational leadership gap. Marketing's evolving role from driving mindless consumption to becoming strategic change agents who use creativity to solve human and ecological challenges. Measuring impact beyond profit, like whether your team feels "jazzed" by their work and social impact, such as improved public health outcomes. For more information: Visit: www.redrockbranding.com The Conscious Business Collaborative Enjoy - and if you love the podcast, share with your friends, family and colleagues. That's a wrap for 2025 - but rest assured plenty of great conversations will continue through 2026. Stay tuned… ________________________________________________________________________ About us… We help Marketers save the planet. 

Kathleen Gage is the founder of Vegan Visibility and the author of “Power Up for Profits: The Smart Woman's Guide to Online Marketing.” After decades of business success, she transitioned to align her life and work with her values, focusing on plant-based advocacy and animal rescue. With over 30 years of experience as a professional speaker, Kathleen empowers purpose-driven experts to grow their reach through effective speaking and podcasting. She hosts the “Plant Based Eating for Health” podcast and manages a self-funded animal sanctuary, promoting veganism, animal welfare, and vibrant living. In this episode of Marketer of the Day, Kathleen Gage joins Robert Plank to discuss the power of aligning your career with your core values. Kathleen shares her journey from traditional business success to becoming a leading voice for vegan visibility and animal welfare. She dives into the distinctions between animal rescues and sanctuaries, the challenges of funding advocacy work, and the transformative power of speaking and podcasting for building a movement. Kathleen also discusses her upcoming book “Speak Out,” healthy lifestyle shifts, and practical strategies for making an impact with your message. Quotes: “You can make money doing what you love, and that allows you to fund the things you care about.” “Vegan is a philosophy. Plant-based eating is the diet.” “You don't have to go it alone. Surround yourself with the right people, and you will change for the better.” Resources: Buy Kathleen Gage's book Power Up for Profits: The Smart Woman's Guide to Online Marketing on Amazon. Connect with Kathleen Gage on LinkedIn Follow Kathleen Gage on Facebook Vegan Visibility Productions

Re-release time! On this one we bring back Bri Seeley, an award-winning businesswoman (originally posted as episode 154--the final ep. of season 7). Bri shares her insights on maintaining balance while pursuing ambitious goals, the importance of a cohesive marketing strategy, and the evolving role of social media in business.As many of us are doing our planning for the new year, it's the perfect time to get some answers on how to approach our marketing strategies.Learn About...- Mindset Shifts for Success: Bri discusses the essential mindset changes that help entrepreneurs achieve high levels of success without diminishing their own worth.- Balancing Ambition and Well-being: Practical strategies for maintaining personal well-being while pursuing big business goals.- Holistic Marketing Approach: How to integrate various marketing elements into a cohesive strategy for more consistent and successful outcomes.- Data-Driven Decisions: The role of data in crafting effective marketing strategies and ensuring all elements work together seamlessly.- Emerging Trends: Bri's take on the future of digital marketing and the critical trends entrepreneurs should pay attention to.- Actionable Steps for Overcoming Overwhelm: Immediate steps entrepreneurs can take to gain momentum and clarity in their business ventures.Our Guest...Bri Seeley - Bri is a TEDx speaker and award-winning businesswoman known as the entrepreneur coach. She helps highly ambitious female entrepreneurs bring their most unrealistic goals to life without overworking or sacrificing their well-being. Bri's work has been featured on Good Morning America, the Today Show, Forbes, Entrepreneur, and more.~._.*._.~Making a Marketer is brought to you by Powers of Marketing - providing exceptional podcast experiences & online and in-person events since 2013. Check out episode 182, and if our show moves you, please share it and let us know your thoughts!Take our LISTENER Community Survey!!! HERE** Our editor Avri makes amazing music! Check out his music on Spotify ! **

This episode. Kathryn discusses finding the right person, at the right time, with the right message with Greg Licciardi,  Professor of Marketing and Vice President of Partnerships at ANA. The discussion covers the impact of AI on marketing, useful tactics and innovative case studies from brands like Wendy's, e.l.f., and Harry's.Guest Quote: ”Marketing is moving at breakneck speed with all the new technologies coming in and AI. Marketers need like a north star, a framework to guide them through this complex time we're in.”Episode Breakdown: [02:21] Alchemy Unveiled: The Holy Grail of MarketingThe Holy Grail of Marketing includes the five Rs: right person, right time, right message, right outcome, right environment. [28:10] From Nuggets to Campaign Gold: Case Studies in Creative TargetingGreg shares a case study that demonstrates how small behavioral signals, testing in real time, and a willingness to pivot can turn early campaign learnings into breakthrough performance gains[35:55] Gold Rush!Reach is the most overrated marketing metric. Spray and pray is not the right approach.  Links & Resources:Connect with KathrynConnect with GregLearn more about DeluxeCheck out Holy Grail of Marketing Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

The end of another year is upon us. Over the course of 2025, we've had the opportunity to speak to a wide range of leaders in the credit union movement, delve deep into trending topics, and stay close to industry news. In our final episode of the year, our co-host Katie Stone, also CEO and Co-Owner at PixelSpoke, takes the guest seat, along with PixelSpoke President and Co-Owner Dave Drouin. Together, they reflect on this month's BIG question: When it comes to credit union marketing and leadership, what are some of the dominant themes that have emerged over the past year, and what should we be keeping top of mind for 2026?

 Brad Hoos is a data-driven influencer marketing leader and the CEO of The Out Loud Group. He helps high-growth and enterprise brands achieve real business results by building authentic partnerships with top creators. With nearly two decades of expertise, Brad specializes in managing influencer marketing campaigns across YouTube, TikTok, Instagram, and podcasts. His agency's client portfolio features recognized brands like GrubHub, SimpliSafe, Fiverr, KitchenAid, and Magic: The Gathering. Under Brad's leadership, campaigns are fueled by deep analytics, creative collaboration, and a strong focus on measurable outcomes. In this episode of Marketer of the Day, Brad Hoos speaks with Robert Plank about his evolution from engineering labs to becoming an industry leader in influencer marketing. Brad reveals how The Out Loud Group systematically brings order to the chaos of the modern creator economy by aligning brand strategy and leveraging historical performance data. He details the agency's comprehensive process, from identifying marketing objectives and selecting top-performing creators to overseeing execution and conducting in-depth analytics. Brad candidly addresses organizational challenges, especially around campaign measurement and attribution. Listeners gain insight into real-world brand success stories, like Chomps Meat Sticks, and practical strategies for building trust, adapting to digital change, and achieving sustainable marketing growth. Quotes: "People just hate to be sold to... what we do want is people that we know, like, and trust." "One of Out Loud Group's secret sauces: we identify not just creators with strong engagement, but those who have proven they can deliver real sales." "The most important question brand marketers need to be asking is: how do you handle attribution?" Resources: Visit Brad Hoos's Website Connect with Brad Hoos on LinkedIn

Measuring marketing's impact is hard. There's no silver bullet. And if someone tells you there is, they're probably selling you something that only tracks clicks.This week, Elena, Angela, and Rob are joined by Chief Analytics Officer Matt Hultgren to tackle one of marketing's most persistent challenges: measurement. They explore why so many campaigns fail before they even launch, how to balance short-term performance with long-term brand building, and why the best marketers use multiple models to find the truth.Topics covered: [02:00] Why human behavior makes measurement messy[04:00] The planning problem causing measurement failures[06:00] Choosing your North Star metric[08:00] Balancing immediate CAC with long-term brand growth[10:00] Using multiple models to triangulate the truth[13:00] Quantifying TV's halo effect across channels[15:00] Incrementality testing vs MMM vs synthetic controls To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter.  Resources: 2025 Marketing Architects Report: https://www.marketingarchitects.com/Long-and-Short  Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts. 

Rachel Allen is a fast-thinking, deeply nerdy marketer with broad-ranging experience in for-profit and non-profit sectors. She's written for some of the biggest (and smallest) names in business, and excels at marketing that's equal parts data-driven and human-centered. Having run a marketing business for 16 years with clients in 21+ countries, Rachel's written for some of the top names in entrepreneurship, as well as influencers, brick-and-mortar businesses, and non-profits around the world. Her work has contributed directly to high-ROI launches, leaps in audience engagement, industry awards, relationships with top venture capital firms, and national-level honors. Find Rachel Online https://www.boltfromthebluecopywriting.com/ https://www.linkedin.com/in/rachelallenwrites/ https://www.instagram.com/boltfromthebluecopywriting https://boltfromthebluecopywriting.substack.com/ If you're enjoying Entrepreneur's Enigma, please give me a review on the podcast directory of your choice. The show is on all of them and these reviews really help others find the show. iTunes: https://gmwd.us/itunes Podchaser: https://gmwd.us/podchaser TrueFans: https://gmwd.us/truefans Also, if you're getting value from the show and want to buy me a coffee, go to the show notes to get the link to get me a coffee to keep me awake, while I work on bringing you more great episodes to your ears. →  https://ko-fi.com/entrepreneursenigma Support me on TrueFans.fm → https://gmwd.us/truefans. Support The Show & Get Merch: https://shop.entrepreneursenigma.com Want to learn from a 15 year veteran? Check out the Podcast Mastery Community: https://www.skool.com/podcast-mastery/about Follow Seth Online: Instagram: https://instagram.com/s3th.me LinkedIn: https://www.linkedin.com/in/sethmgoldstein/ Seth On Mastodon: https://indieweb.social/@phillycodehound The Marketing Junto Newsletter: https://MarketingJunto.com Leave The Show A Voicemail: https://podcastfeedback.com/entrepreneursenigma Learn more about your ad choices. Visit megaphone.fm/adchoices

Roy Furr is a direct response marketer, lead generation strategist, and copywriter who helps financial advisors and entrepreneurs unlock scalable, sustainable growth. With a passion for measurable marketing results, Roy specializes in building high-converting lead generation systems and “productized offers” that turn prospects into loyal clients. After generating over 5,000 appointments and moving $2 billion in client assets in a single year, Roy now brings his proven blueprint to designing marketing programs from scratch—helping business owners master the art of sales systems, persuasive communication, and performance-based marketing. In this episode of Marketer of the Day, Roy Furr joins Robert Plank to share his journey from agency work and freelancing to in-house leadership, revealing essential lessons for building efficient sales funnels, running data-driven marketing campaigns, and embracing an entrepreneurial mindset. Roy explains the power of “productized offers” for overcoming lead resistance, discusses the importance of testing, iteration, and self-trust, and outlines systems for organizing, scaling, and measuring marketing success. Listeners will discover how to convert leads through value-driven calls, design friction-free buyer journeys, and adopt mindsets for learning from setbacks and fostering business growth. Quotes: “Advertising is sales multiplied through media.” “Trust yourself—not that you'll always get it right, but that you'll keep learning and adapting until you do.” “The magic happens when you frame the first appointment as free value, not a sales call.” Resources: Visit Roy Furr's Website Connect with Roy Furr on LinkedIn

Welcome to the True Fiction Project, your go-to podcast for exploring the journey of stories from their non-fiction roots to their fictional outcomes! I'm Reenita Hora, your host, and today we're doing something different and special. We have marketing strategy expert Saurabh Bajaj, Executive Vice President at Vodafone Idea and author of the fascinating book The Practical Marketer. We explore practical marketing strategies, brand positioning, consumer insights, and social media marketing. Saurabh reveals how category growth, market share, personal branding, and domain authority shape successful marketing campaigns and how those concepts can be applied to fiction writers and artists. He shares his digital marketing journey and the power of brand strategy. Tune in to hear his Cadbury Celebrations story—how a profound consumer insight about the Diwali holiday, "Iss Diwali Aap Kise Khush Karengay" (This Diwali, Who Will You Make Happy), inspired the iconic, successful campaign.What You'll Learn in This Episode: ✅ The fundamental brand strategy decision: pursue category growth or steal market share—this choice determines your entire marketing campaign approach.✅ Build personal branding and domain authority through social media marketing with vulnerable, authentic content that resonates with audiences.✅ How consumer insights and digital marketing evolved—why establishing context and authority matters more than keywords in modern practical marketing strategies.✅ The story behind Cadbury's iconic Diwali campaign and how understanding genuine human connection created a timeless brand positioning success.Subscribe to Reenita's Storytelling Den on Substack for free at https://substack.com/@reenitahora and to her YouTube channel to watch the video version of this episode! https://www.youtube.com/@reenymalCheck out her website to stay up-to-date on events, book releases and more! https://reenita.com/TIMESTAMPS:  00:00 Saurabh Bajaj, author of The Practical Marketer and how the pandemic sparked his writing journey 03:56 The fundamental brand strategy question: grow the category growth or steal market share08:03 Understanding your brand positioning task before executing any marketing campaigns13:33 Storytelling techniques for authors and how practical marketing strategies apply to creative professionals17:48 The evolution of social media marketing and building domain authority through authentic content26:11 Creating vulnerable, authentic content that builds personal branding and consumer insights32:00 Saurabh tells us an anecdote about the Cadbury Celebrations Diwali campaign story he spearheaded: discovering the power of genuine consumer connectionKEY TAKEAWAYS: 

What if urgency is the only lever you're not pulling? Daniel and Jay break down why “always available” offers quietly kill conversions and how time-based urgency can turn passive audiences into decisive buyers. They unpack real-world plays from ecom and B2B, including how a 30-minute discount window drove action without extra ad spend, why expiring content outperforms evergreen resources, and how to use deadlines to close the year strong. Plus, they share easy urgency tests you can run right now. No new tools, no bigger budget, just smarter timing. If you're a Marketer trying to drive results before the calendar flips, this one's for you.

Andrew Buffolino is a sales leader, remote team builder, and content creator who empowers young entrepreneurs to develop discipline, direction, and lasting success. As the leader of The People's Insurance Company, Andrew specializes in final expense and IUL insurance solutions, pioneering a scriptless and emotionally driven approach to sales. Fueled by his faith and commitment to personal growth, Andrew creates daily content on leadership, mindset, and entrepreneurship—coaching agents to overcome the chaos of sales, handle rejection, and unlock their full potential inside and outside the business world. In this episode of Marketer of the Day, Andrew Buffolino joins Robert Plank to reveal how agents and entrepreneurs can thrive by building discipline, practicing scriptless selling, and anchoring mindset to consistent growth (not just immediate results). Andrew shares lessons from overcoming setbacks—like team turnover and debt—explains how to train resilient sales teams, and demonstrates how leadership is about transferring beliefs and building independent, motivated cultures. Listeners will learn why faith and self-mastery are essential, how to manage time, and practical ways to create momentum for lifelong skills and business growth. Quotes: “Your internal life is a mirror of your external life.”“Leadership is just a transfer of beliefs and a transfer of mindset.”“My mindset is not linked to results. It's linked to consistency in something outside of what I'm working on.” Resources: Visit Andrew Buffolino's Website Connect with Andrew Buffolino on LinkedIn

Discover all of the podcasts in our network, search for specific episodes, get the Optimal Living Daily workbook, and learn more at: OLDPodcast.com. Episode 1901: Margo Aaron dismantles the myth of the marketing "silver bullet," revealing why isolated tactics like SEO fall flat without a cohesive system behind them. She also reframes the question of content length, arguing that strong writing isn't about brevity, it's about clarity, quality, and knowing what you're trying to say. Read along with the original article(s) here: https://www.thatseemsimportant.com/marketing/silverbullet/ & https://www.thatseemsimportant.com/marketing/how-long-should-it-be/ Quotes to ponder: "SEO gets you traffic. If your site isn't optimized to handle that traffic, then it doesn't really work." "Bad writing doesn't mean bad grammar. Bad writing means you failed to convey your message." "Every successful writer and copywriter will tell you the same thing, content needs to be as long as necessary to convey the message." Episode references: Hillary and Margo Yell at Websites: https://www.youtube.com/@HAMYAW

A special Asked and Answered By Soul. Listen to one of Jennifer's favorite people, Danielle Weil, and her new podcast - Market Like a Parent (& Parent Like a Marketer). Nightlights & Pattern Interrupts: The Battle of Routine vs. Resilience (And How to Use Both) My best parenting advice: “Have a routine, and routinely break that routine.”  In this episode, we explore the power of routines and the importance of breaking them. What does creating routine and building resilience have to do with marketing? And how can building resilience in our kids (and our clients) help set them up for success?   You'll Hear: The surprising link between setting boundaries and increasing sales Danielle's best parenting advice Real-life stories: Babysitting mishaps, traveling with kids, and the Israeli approach to children in public spaces The benefits of routines for stability and the value of breaking them for creativity and resilience How changing environments can spark new ideas in business and life Applying the routine/flexibility balance to marketing: When to stick to the plan and when to innovate Practical tips for business owners: Training your audience, introducing novelty, and keeping your brand fresh The importance of knowing your non-negotiables and when to shake things up What's your approach to routines and flexibility? Share your thoughts! About Danielle Danielle Weil is a copy & marketing strategist and the creator of LaunchFlow® who helps expert business owners build a fun, profitable, sustainable launch engine. Since 2006 she's written dozens of 6 and 7-figure launches, generated over $170M++ in sales for clients, and mentored business owners to break their own sales records while launching in a way that creates flow and momentum. The Asked and Answered by Soul podcast is dedicated to helping you understand that your Soul is the answer. To learn more about your soul's answers and purpose, access your free guide at www.themythsofpurpose.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

Pete Gosling is a creative agency founder, AI strategist, and author helping businesses adapt and thrive in the fast-changing landscape of design, technology, and marketing. As the leader of GDS Pro and Design Tech AI, Pete applies 20+ years of creative and business experience—from animation and digital advertising to AI-powered solutions—to empower marketers and creatives to embrace change with resilience, curiosity, and actionable frameworks. His new book, "Relentless Impact," equips professionals with the mindset and practical tools to turn disruption into opportunity and continuous growth. In this episode of Marketer of the Day, Pete Gosling joins Robert Plank to explore how agencies, marketers, and creatives can stay ahead of the curve by developing an AI-first mindset. Pete shares practical lessons from his journey through multiple technology disruptions, discusses why adaptability is more important than rigid long-term plans, and introduces the "momentum loop" framework for continuous improvement. Listeners will hear how skills evolve, why leadership is now essential at every level, and how to channel setbacks into fuel for innovation and business growth. Quotes: “Everyone has a plan until they get punched in the face.”“The harder I work, the luckier I get.”“Don't try to avoid mistakes or hide from potential issues. Real strength is being able to take a punch and keep going.” Resources: Visit Pete Gosling's Website Connect with Pete Gosling on LinkedIn

Raaz Herberg is the Chief Marketing Officer and VP Product Strategy at Wiz, the fastest-growing cloud security company in history. As one of the first 10 employees, Raaz has helped scale the business from nothing to a multi-billion-dollar ARR business. Before Wiz, Raaz was a Senior PM working on Azure at Microsoft.  AGENDA: 03:51 What No One Knows About The Early Wiz Days 09:08 Most Effective Marketing Wiz Ever Did? Lessons from it? 24:11 How Wiz Mastered Enterprise Sales and Product Development 39:12 The Value of Proof of Concept an Why Everyone Gets Them Wrong 44:23 Why The Best Leaders Give More Equity Than They Should 52:55 The Impact of COVID on Business Operations 01:01:33 What in AI is No One Talking About That Everyone Should Be? 01:07:29 Why Does Raaz Think Custom Tools Will Dominate the Enterprise?    

Jon Bassford is a TEDx speaker, bestselling author, and the driving force behind a movement transforming co-parenting through intentionality, respect, and child-centered strategies. As the author of "The Co-Parenting Secret: It's Not About You," Jon empowers parents—whether divorced, separated, or in parallel parenting situations—to let go of animosity, nurture genuine relationships, and build supportive environments where children thrive. Drawing on his personal journey and coaching expertise, Jon helps entrepreneurs, business owners, and families turn the challenges of separation into opportunities for growth, clarity, and lasting connection. In this episode of Marketer of the Day, Jon Bassford joins Robert Plank to reveal the mindset shifts and practical steps that make co-parenting successful—even in high-conflict or complex family situations. Jon shares why focusing on the child's experience (instead of parental score-keeping) is the key to reducing conflict and fostering deep, lasting relationships. He discusses the initial discomfort of building new co-parenting routines, overcoming external skepticism, and strategies for letting go of the past to create a positive future. Listeners will hear actionable advice on communication, adapting business skills to parenting logistics, and the transformative power of small, intentional choices—like beginning with just one "yes" or "of course." Quotes: “If you don't have a reason to say no, you should always say yes in this type of environment.” “It's not about you. It's about what's best for the kids: let go of animosity, remove your ego, and focus on their time.” “Start with one yes. Or, even better, of course—and let it snowball into something more positive for everyone.” Resources: Visit Jon Bassford's Website Connect with Jon Bassford on LinkedIn Get "The Co-Parenting Secret: It's Not About You," on Amazon

Struggling to feed your content calendar? You are overlooking the most efficient content engine available: Podcast Guesting. A single 30-minute conversation can populate your marketing channels for weeks, all while establishing you as a thought leader. Forget scripted sales pitches. Modern audiences crave authenticity. By sharing genuine stories and "giving away the farm" in terms of value, you build rapid trust. This approach creates a library of multimedia assets—audio, video, and text—that your sales team can use to validate expertise and close deals faster. Victoria Bennion   

Kevin Surace is an acclaimed technology innovator, keynote speaker, inventor, and Silicon Valley futurist whose pioneering work laid the foundation for modern AI virtual assistants. With 94 patents to his name and credits that include reinventing the Empire State Building's energy systems, Kevin brings decades of expertise, visionary leadership, and a passion for demystifying artificial intelligence. Through his roles as entrepreneur, advisor, and inspirational speaker, he empowers companies and individuals alike to embrace the AI-first mindset and leverage cutting-edge tools for radical productivity and business transformation. As the architect behind breakthrough technologies and a mentor to organizations adapting to the AI revolution, Kevin is recognized for bridging technical depth with real-world, actionable strategy. In this episode of Marketer of the Day, Kevin Surace shares the actual impact of generative AI on our lives, careers, and companies. Kevin challenges common fears about AI and offers practical frameworks for using it to achieve “10x” results across marketing, sales, creativity, and software development. He recalls lessons from decades of innovation and shares stories from building music demos to orchestrating press quotes with AI. He explains why mindset, judgment, and continuous learning are more vital than ever. The conversation dives into future trends like humanoid robots, the changing nature of employment, and the keys to thriving, not just surviving, in the fast-moving world of artificial intelligence. Quotes: “If you can't find a 10x productivity improvement (with AI), you're either doing it wrong or have the wrong technology; that's what you should be looking for.” “AI is a game changer. You have to use it every hour. Think AI-first, not AI-second or third. Everything is AI-first.” “It's only as good as the information you give it, just like if you had a PhD sitting next to you—you need to put in the effort.” Resources: Connect with Kevin Surace on LinkedIn. Watch Kevin Surace on YouTube ELEVATING VISION WITH FUTURISM AND AI INSIGHTS

Ogilvy Vice Chairman Rory Sutherland reveals the formula for persuasion, why people make decisions and how you can use psychology to your advantage. Rory is the world's leading advertising strategist. He spent almost four decades as Ogilvy studying why people behave the way they do and how to change that behavior. He explains why contrast drives choices and efficiency often destroys value, and how trust, friction, and design shape real-world behavior. +Rory was previously on the show, check out episode 19. ----- Approximate Chapters: (00:00) Introduction (01:31) AI and Decision Making (03:48) Are We Looking for Efficiency in the Wrong Place? (15:52) Ad Break (18:09) Ice Cold Beer Thought Experiment (19:56) Trust and Manipulation (27:15) Dyson Customer Experience and 'Brand Quake' (29:21) Customer Value Thinking (34:28) Why Is Dyson So Effective at Marketing? (36:28) Ad Break (38:51) Map/Territory Problem in Business (39:27) The Problem with Shareholders (42:29) The Problem with 'Tech Bro' Decision Making (45:14) Warren Buffett's Approach to Choosing Management (47:52) John Bragg's Approach to Buying Infrastructure (51:23) High Trust vs Low Trust Societies (58:45) What Can We Learn from the Mad Men Era of Marketing (1:03:59) The Danger of Bad Marketing (1:17:47) Navigating Cancel Culture with Common Sense (1:29:59) Signalling to Ourselves When We Purchase Something (1:39:06) Changing of Societal Norms (1:43:27) How to Write Good Copy (1:56:30) What Is Success for You? ----- Upgrade: Get a hand edited transcripts and ad free experiences along with my thoughts and reflections at the end of every conversation. Learn more @ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠fs.blog/membership⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠------Newsletter: The Brain Food newsletter delivers actionable insights and thoughtful ideas every Sunday. It takes 5 minutes to read, and it's completely free. Learn more and sign up at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠fs.blog/newsletter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠------ Follow Shane Parrish:X: ⁠⁠⁠⁠⁠https://x.com/shaneparrish Insta: https://www.instagram.com/farnamstreet/ LinkedIn: https://www.linkedin.com/in/shane-parrish-050a2183/ ------ Thank you to the sponsors for this episode: Basecamp: Stop struggling, start making progress. Get somewhere with Basecamp. Sign up free at http://basecamp.com/knowledgeproject reMarkable: Get your paper tablet at https://www.reMarkable.com today .tech domains: Nothing says tech like being on .tech https://get.tech/ Shopify: https://shopify.com/knowledgeproject Learn more about your ad choices. Visit megaphone.fm/adchoices