Podcasts about marketers

Marketers love a good audience segment until it gets too broad to mean anything. “Business decision-makers” sounds nice in a media plan, but it does not tell you much about where those people actually spend time, what tools they use, or what signals point to real intent. That is where things get interesting, and occasionally a little uncomfortable, because our phones know us better than most dropdown menus do.On this week's Little Talks, Sam Littlefield sat down with Ben Bring from Sabio while Roop was out somewhere in the Colorado mountains doing Roop things. Ben's big idea was simple: you are what you app. The apps people use, the frequency with which they use them, their device language settings, and the patterns around those behaviors can help build more useful, privacy-conscious audience signals than marketers get from one broad label.The takeaway is not that one app tells the whole story. It is that smart audience building comes from stacking recent, relevant signals until the picture gets useful. And if your next media plan still treats niche audiences like a rounding error, it may be time to ask what they are actually opening every day.See you next week for more Little Talks.- Claudia, Sam, and BenTell us what you think!

Most people don't fall short in retirement because they're lazy or bad with money. They fall short because their home equity sits idle, taxes quietly eat away at their gains, and they've never been shown how to turn real estate into reliable retirement income without creating another full-time job. Maybe you're a homeowner in a high-cost market, a realtor with “lumpy” income, or a self-employed professional with no real pension, are you sitting on hundreds of thousands in equity and still worried you'll outlive your money? In this episode of Marketer of the Day, mortgage broker and retirement strategist Kerry Worden shows you how to “Retire on Real Estate” by using short-term rentals, reverse mortgages, and tax-deferral strategies to turn what you already own into cash flow. If you've ever wondered, “Am I an accidental millionaire on paper but broke in retirement?” or “How do I use my house in my retirement plan without losing it?” This conversation is for you. https://youtu.be/eZ9SNKq6J_8?si=IAl1yuQcM6stemiP Kerry shares the story behind Buckeye Basecamp, his short-term rental near Yosemite that sleeps up to 20 people, and explains why short-term rentals, set up as real businesses, can deliver stronger income and better tax treatment than many traditional long-term rentals. You'll hear about passive activity loss limitations, why so many investors and retirees leave money on the table, and how especially in your higher-earning pre-retirement years, short-term rentals can help you keep more of what you make. If you're a realtor, homeowner, or self-employed pro who's built up equity but not a real plan, this episode will challenge how you think about risk, retirement, and your house. Kerry's mindset, captured in his personal motto “DFQ: Don't F'n Quit,” is about not giving in to fear, myths, or confusion, but getting just educated enough to make smart, confident decisions for yourself and your family. Quotes: “Short-term rentals for retirement can be opportunity or overload. If you're not ready, it really can feel like too much, but for people trying to get ready to retire, especially in those higher-income years, they can be incredibly helpful.”  “A reverse mortgage line of credit has a unique attribute: it grows and never stops growing. Even if the value of the house never goes up again, that line of credit keeps increasing anyway.” “My purpose with financial planners and realtors is to show them how a reverse mortgage can help their clients not outlive their assets and reduce their tax liability. If you ignore home equity, you're ignoring one of the biggest tools in the retirement toolbox.”  Contact Details: Visit Kerry Worden's Facebook Page Connect with Kerry Worden on LinkedIn Visit Real Retirement Strategies Official Website Learn More About Buckeye Basecamp Follow Kerry Worden on Instagram Get The Copy of Retire of Real Estate: The Realtor's Retirement Plan on Amazon

Women drive 85% of consumer spending, but new research from NIQ discussed in the latest episode of Soup-to-Nuts podcast suggests outdated assumptions about women shoppers are giving way to more individualized ‘micro-realities' that are influencing the future of CPG

Air Date: 6–5-2026 Today we explore sportswashing past and present, from fascist dictators who first weaponized the World Cup to FIFA's modern extractivism model of corrupt capitalism, and why workers, unions, and fans are now organizing to reclaim the game from those profiting off it. Full Show Notes Transcript Be part of the show! Leave a voice message, message us on Signal at the handle bestoftheleft.01, or email Jay@BestOfTheLeft.com BestOfTheLeft.com/Support (Members Get Bonus Shows + No Ads!) Use our links to shop Bookshop.org and Libro.fm for a non-evil book and audiobook purchasing experience! Join our Discord community! TOP TAKES KP 1: Trump Is a 'master Marketer' Symone Reacts to President Getting FIFA Peace Prize - Chris Jansing Reports - Air Date 12-5-25 KP 2: Jules Boykoff on World Cup and Sportswashing Part 1 - CounterSpin - Air Date 5-15-26 KP 3: The Fascist World Cup Part 1 - Power Plays - Air Date 5-21-26 KP 4: Exploring the Sportwashing, Greed and Corruption of the 2026 World Cup - The Blazing Musket Podcast - Air Date 5-6-26 KP 5: Trump LOSES IT as FIFA SUFFERS MAJOR CRISIS!! Part 1 - MeidasTouch - Air Date 5-6-26 KP 6: Jules Boykoff on World Cup and Sportswashing Part 2 - CounterSpin - Air Date 5-15-26 (00:45:01) NOTE FROM THE EDITOR FIFA, Trump, and the Patriotism Scam They're Running on America My commentaries on YouTube - Share them! DEEPER DIVES (01:01:55) SECTION A: TRUMP'S PLAYBOOK A1: Is This the Most Political World Cup of All Time Part 1 - The Global Story - Air Date 5-25-26 A2: As the World Cup Arrives in Seattle, so Do the Contradictions Part 1 - Soundside - Air Date 5-18-26 (01:14:02) SECTION B: FASCIST ORIGINS B1: Sportswashing Explained Part 1 - Rights & Wrongs - Air Date 5-25-26 B2: Soccers Shadow And Sunlight the Fascist History of the World Cup and 20 Years of Soccer Without Borders Part 1 - Edge of Sports - Air Date 5-28-26 B3: The Fascist World Cup Part 2 - Power Plays - Air Date 5-21-26 B4: Soccers Shadow And Sunlight the Fascist History of the World Cup and 20 Years of Soccer Without Borders Part 2 - Edge of Sports - Air Date 5-28-26 (01:55:31) SECTION C: GREED MACHINE C1: Trump LOSES IT as FIFA SUFFERS MAJOR CRISIS!! Part 2 - MeidasTouch - Air Date 5-6-26 C2: As the World Cup Arrives in Seattle, so Do the Contradictions Part 2 - Soundside - Air Date 5-18-26 C3: Exploring the Sportwashing, Greed and Corruption of the 2026 World Cup Part 2 - The Blazing Musket Podcast - Air Date 5-6-26 (02:19:47) SECTION D: PUSHBACK D1: Cuba Latest, Louisiana Primary, World Cup Travel - Up First From NPR - Air Date 5-16-26 D2: Trump Gets HIS KARMA as FIFA WORLD CUP COLLAPSES!!!! - MeidasTouch - Air Date 4-16-26 D3: Sportswashing Explained Part 2 - Rights & Wrongs - Air Date 5-25-26 D4: Is This the Most Political World Cup of All Time Part 2 - The Global Story - Air Date   Produced by Jay! Tomlinson Visit us at BestOfTheLeft.com Listen Anywhere! BestOfTheLeft.com/Listen Listen Anywhere! Follow BotL: Bluesky | Mastodon | Threads | X Like at Facebook.com/BestOfTheLeft Contact me directly at Jay@BestOfTheLeft.com  

If you've ever wondered why some brands just seem to "stick" while others fade into the noise, the answer might have less to do with budget and more to do with brain science. On this episode of the Agents of Change podcast, I sat down with MichaelAaron Flicker, CEO of XenoPsi Ventures and co-author of Hacking the Human Mind, to dig into the behavioral triggers behind some of the most iconic marketing campaigns in history. The best part? These aren't strategies reserved for Fortune 500 companies. MichaelAaron breaks down exactly how small and mid-sized businesses can put these same psychological principles to work today. https://www.theagentsofchange.com/624 Need help with your branding, website, or digital marketing? Reach out to me (Rich Brooks!) today at https://www.takeflyte.com/contact

After spending more than three decades researching her pioneer ancestors, faith-based author Susan Billings Mitchell refused to let their stories stay dry and distant. In this episode of Marketer of the Day, Robert Plank talks with Susan about how she turned generations of family history into Forever Stalwart, a gripping, novel-style series that feels more like an epic saga than a genealogy report The series follows three real Mormon pioneer families: Titus Billings, Isaac Morley, and Edward Tuttle, as they navigate persecution, the Missouri extermination order, disease, starvation, harsh weather, and repeated forced migrations in their quest for religious freedom. Susan explains how a single request from her father to “write Grandpa's story” led her into years of pre-Internet research in small museums and libraries, reconstructing the life of her great-great-grandfather after his original journal was lost, refining. https://youtu.be/eu983UhCWwE?si=ZVYXVe_6gdHeIii1 What began as an 800-page historical “brick” has become a multi-volume saga organized by both location (Ohio, Missouri, Illinois, across the plains, and Salt Lake) and spiritual theme (discovery, testing, sacrifice, enduring, refining). Susan shares how she balances strict historical accuracy with engaging storytelling, carefully weaving in fictionalized letters and scenes, but always documenting her sources and clearly labeling what's imagined. You'll hear why her motto is “Hearts Turn When History Talks,” how understanding pioneer hardships can give us fresh perspective on modern “problems,” and how she's using tools like FamilySearch and Amazon print-on-demand to make these stories available to current and future generations. If you've ever wanted to make your own family history readable, inspiring, and impossible to put down, this conversation will show you what's possible. Quotes: "They didn't set out to be heroes; they just wanted religious freedom. They just wanted to live the new gospel." "My website motto is ‘Hearts Turn When History Talks,' and I think history is so important. I really think it's the stories that turn hearts." "If we don't learn from the past, we're going to repeat the same mistakes, and there's an effort out there to destroy history. A lot of our history is just being wiped out—that's not right." Resources: Visit the Official Website of Susan Billings Mitchell Forever Stalwart on Amazon

More than 40% of American marketers can't define positioning. And 84% of those same marketers rate themselves as above average. Both can't be right.This week, Elena, Angela, and Rob are joined by Mark Ritson, marketing professor, consultant, and creator of the Mini MBA. Mark walks through his new research with Ipsos on US marketing knowledge, explains why formal training is the single biggest predictor of marketing competence, and shares the one concept every marketer should prioritize. The conversation also covers market orientation, how AI is reshaping marketing careers, and what it takes to stay relevant in the years ahead.Topics covered:•    [01:00] Ipsos study reveals the US marketing knowledge gap•    [04:00] Why formal education is the top predictor of marketing success•    [08:00] Where marketers can find good training today•    [13:00] Market orientation as the most important concept to learn•    [17:00] How AI will reshape marketing careers and roles•    [24:00] Byron Sharp and Mark Ritson's upcoming Cannes Lions session•    [27:00] What the rise of AI means for the agency worldTo learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter.Resources:2025 Adweek Article: https://www.adweek.com/brand-marketing/two-thirds-of-american-marketers-would-fail-a-basic-marketing-test/Mark Ritson's LinkedIn: https://www.linkedin.com/in/markritson/ Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts.

In this special edition of The Marketing Rapport, host Tim Finnigan records live from the POSSIBLE Conference in South Beach, Miami (poolside, no less) sitting down with five guests who are shaping the future of marketing technology and data strategy. The episode features Gregg Johnson, CEO of Invoca; Jason Ford, VP of Alliances at InfutorData; Michelle Walker, POSSIBLE Conference ambassador; and Nola Solomon, Co-founder of Culture Hive Media Group, plus Jeff Schlitt of Arity. The single biggest idea running through every conversation: marketers who combine clean data with genuine human understanding, not just volume or automation, will win.The views, thoughts, and opinions expressed are those of the speaker and do not necessarily represent the views, thoughts, and opinions of ActiveProspect. The material and information presented here is for general information purposes only.This podcast is not intended to replace legal or other professional advice. The Lead Intelligence, Inc. (dba InfutorData) and ActiveProspect LLC names and all forms and abbreviations are the property of its owner and its use does not imply endorsement of or opposition to any specific organization, product, or service.ACTIVEPROSPECT DISCLAIMS ALL LIABILITY ARISING OUT OF ANY INDIVIDUAL'S USE OF, REFERENCE TO, RELIANCE ON, OR INABILITY TO USE THIS PODCAST OR THE INFORMATION PRESENTED IN THIS PODCAST.

There's a cognitive bias that runs more of your decisions than you do. Marketers figured it out a long time ago. The reason it keeps working on you is that nobody's taught you how to use it back. People have been saying it's a willpower problem for years now. And while willpower is part of it, the real reason you keep falling into the same patterns has less to do with discipline and more to do with how your brain is wired. In this episode of Habits and Hustle, I unpack what loss aversion actually is, why marketers have been using it on you for decades, and how to flip it so it works for you instead. Let's dive in! What's Discussed: (1:53) Why your brain feels losing is twice as hard as winning and what that actually means for your daily decisions. (3:13) The exact tweak marketers use to make you act fast without realizing it. (3:45) Why "you'll feel great if you go to the gym" never works, and what does. (4:55) The reason subscription models keep growing and why you're paying for things you don't even use. (6:01) Why FOMO is just loss aversion with a different name. (8:11) The hidden driver behind why you say yes to plans you didn't want to make. (9:17) The "girl math" confession that explains why a 10% Rakuten reward turns into hundreds in unnecessary spending. (12:03) The flip that turns loss aversion from your weakness into your most reliable motivator. Thank You to Our Sponsors! AirDoctor: Head to AirDoctorPro.com and use promo code HUSTLE to get up to $300 OFF today! AirDoctor comes with a 30-day money back guarantee, plus a 3-year warranty (an $84 value) FREE! Kion: Visit getkion.com/habits for 20% OFF Momentous: Ready to try supplements that actually do what they claim? Head to livemomentous.com and use code JEN for 35% OFF your first subscription. Therasage: Visit Therasage.com and use code JEN to get 15% OFF your order. Your skin deserves this level of care. Magic Mind: Head over to magicmind.com/jen and use code JEN at checkout. Prolon: Prolon is offering listeners 30% OFF sitewide plus a $40 bonus gift when you subscribe to their 5-Day Program! Just visit prolonlife.com/JENNIFERCOHEN and use the code JENNIFERCOHEN to claim your discount and your bonus gift. Rho Nutrition: Go to RhoNutrition.com and try Rho's Liposomal Glutathione. Use code JEN20 for 20% OFF sitewide. Manna Vitality: Try it now by using the code Jennifer20 at mannavitality.com Find more from Jen:  Website: jennifercohen.com Instagram: @therealjencohen Books: jennifercohen.com/books Speaking: jennifercohen.com/speaking-engagements

Here's how I'd become a full-time content creator in 2026... the rules have definitely changed!

Patagonia isn't just scaling mountains. They're scaling through affiliate strategy.  This episode's guest, Cricket Treanor, went from the sales floor to HQ's Affiliate Marketing and Ecom team. When it comes to partnerships, they're thinking outside the box: cash back with Rakuten, listicles of the “best jackets”, and speaking out about social issues, to name a few. What should you do as a brand when you don't lean heavily into loyalty and deals?  And, Cricket debunks some misconceptions about the affiliate space. It's more than just loyalty, it's actually about brand awareness. Affiliates aren't taking sales away from other channels. Where do they fit into the marketing funnel?  Plus, Patagonia is more than just selling products, they're aiming to bring environmental awareness and sustainability efforts to their audience. How does the buy-back program contribute to Marketing strategy? In a world of overconsumption, how do you get customers excited about new products when overconsumption contradicts the brand mission? If you're a Marketer who wants to learn more about how partnerships, affiliate strategy, and digital marketing all play a role in scaling, this is the episode for you.   Wrike brings structure, visibility, and accountability to work, so companies can make better business decisions, improve efficiency, and reduce risk. Learn more at https://wrike.com/tmm Follow Cricket: LinkedIn: https://www.linkedin.com/in/cricket-treanor-836515114/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Most organizations still rely on outdated employee surveys and filtered feedback to understand engagement, culture, and reputation. The problem? Those tools rarely reveal what people really think. In this episode of Marketer of the Day, Robert Plank talks with Dean Browell, co-founder of Discover Feedback, and returning guest Rich Salon about how digital ethnography and deep social listening uncover the unprompted conversations that matter most. Dean explains how anthropologists analyze public online behavior on platforms like TikTok, Reddit, and niche forums, to capture real employee and consumer sentiment at scale. Instead of just checking a survey box, organizations can finally see both the what and the why behind engagement, recruitment, retention, and brand perception. Rich brings the HR and operations perspective, contrasting opinion surveys and “pencil‑whipped” responses with the raw, candid insights employees share when their boss isn't watching. Together, they reveal how this approach helps spot emerging risks, surface hidden strengths, and turn lived experiences into tactical changes. If you want to move beyond generic engagement scores and truly understand how your workforce and audiences talk about you online, this episode is your playbook. https://youtu.be/zh4UA1A6TZY?si=W2CHZfw2NKTEFRLM If you're serious about recruitment, retention, and employer brand in a world where every role has its own subreddit or niche community, this conversation will challenge how you think about listening. You'll learn how to move beyond outdated survey culture, mirror your employees' own language back to them, and use real-world behavior as your most valuable data source. If your organization is ready to go beyond “pretty good” engagement scores and build decisions on what employees are actually saying in the wild, Dean and Rich's approach may be the competitive advantage you've been missing. Quotes: "When employees don't trust the anonymity of surveys and fear retaliation for honest feedback, every number leadership sees is filtered—and filtered data leads to flawed decisions."  – Rich Salon "Digital ethnography is the next big gift HR can give to business, because for the first time we can reliably understand not just what employees feel, but why they feel that way."  – Rich Salon "Digital ethnography can make you look like you're predicting the future, but all you're really doing is finally listening to conversations that have been happening in plain sight the whole time."  – Dean Browell  "Like Jane Goodall, we don't touch the monkeys; this isn't about prompting anyone; it's about quietly watching what people already say when they think no one from corporate is listening."  – Dean Browell Resources: Dean Browell on LinkedIn Rich Salon on LinkedIn Visit the Official Website of Rich Salon Explore More at Discover Feedback Discover Feedback on Facebook

In the latest episode of Scratch, Tracey-Lee gets into what it really takes to build trust in a controversial space, how she sells brand investment to a CFO who only speaks performance, and the Black Friday campaign where Payflex faked a data breach and somehow lived to tell the tale. The key takeaway:  1. Radical honesty is not a risk, it's a requirement In a controversial category, you have to be as loud with your rebuttals as your critics are with their attacks. Silence reads as guilt. 2. BNPL customers aren't who the headlines say they are Payflex users are not over-indebted people stretching to survive. They're actualizing. Identity-driven. The emotional need sits at the top of Maslow's hierarchy, not the bottom. 3. The two-year brand cliff is real Cut brand budget today, nothing happens for six months, maybe a year. Then sales tank. And to recover it, you spend two to three times what you cut. The lag is the weapon CMOs need to use in every CFO conversation. 4. Brief writing is a tattoo, not a tick box WATTW. What are we trying to achieve here. If you can't answer that before you brief, you shouldn't be briefing. 5. Marketing is an advocate for the market, not a go-to-market function Marketers need to be in the product room early, sometimes aggressively, because no product strategy survives contact with a customer insight that nobody bothered to bring in. 6. Learn the finances early The biggest unlock in Tracey-Lee's career was understanding what CFOs actually care about: customer equity, market share, lifetime value. Not ROAS. 7. Boldness needs justification, not just instinct The data breach campaign worked because it had a clear strategic logic behind it. Payflex is an innovator and Black Friday demands standout or silence. Watch the video version of this podcast on Youtube ▶️: https://youtu.be/fPIrrl9Qg3I Scratch is a production of Rival, a marketing innovation consultancy that develops strategies and capabilities that help businesses grow faster. Scratch is hosted by Viren Samani, and he's joined by Tracey-Lee Zürcher-Campbell of Payflex in this episode Find Rival online at www.wearerival.com, LinkedIn Find Viren on Linkedin Find Tracey-Lee on Linkedin Say hi at media@wearerival.com, we'd love to hear from you. Rival is a marketing consultancy for brands that want to challenge convention in their category. We're on a mission to understand what challenger brands do differently to grow in categories that are being disrupted, and use a challenger playbook to deliver outsized impact through an integrated, tech-enabled approach. Past guests include CMOs from Mastercard, GE, Shell, Hyperloop, Adobe, PepsiCo, and Papa Johns.If you're interested in learning more about marketing from successful CMOs, we compiled a list of the top 5 CMO podcasts to listen to in 2024; check it out here

How can legal marketers move from tactical execution to strategic leadership? In the latest episode of the LMA Podcast, Marci Taylor sits down with Alessandra Almeida Jones to discuss how legal marketing teams can align with firm strategy, use data and AI to drive smarter decisions, and ultimately secure a stronger voice at the leadership table. Tune in to learn: • How legal marketing and business development teams serve as a law firm's “growth department.” • The importance of cross-disciplinary, or “stretchy,” initiatives in maximizing impact. • Why strategy must prioritize optionality and agility as AI reshapes the business of law. • What small teams with fewer resources can do to demonstrate their strategic value. • Why it's important for even senior leaders to roll up their sleeves and tackle seemingly small tasks. • How to make curiosity your superpower as a legal marketer. Marci Taylor, JD, is a strategy and management consultant who helps law firms and professional services organizations build stronger practices, develop more effective leaders, and create workplaces where people and businesses thrive together. As founder and president of Mantra Legal Consulting, Marci brings deep, practical experience across the full spectrum of law firm management, combining a people-centered philosophy with data-driven insights and a technology-forward approach to every engagement. She holds a certificate in AI-Driven Leadership: Strategies for the Future from Stanford University. Alessandra Almeida Jones is a seasoned marketing leader with more than two decades of experience helping professional services firms connect meaningfully with the people who matter most — their clients, their colleagues, and their communities. Known for her innovative approach to marketing, communications and business development, she has held senior roles at leading global organizations, including Baker McKenzie, Linklaters, and King & Wood Mallesons, and currently serves as global chief marketing officer at BCLP. An active contributor to professional development communities, Alessandra is an LMA Europe board member and a regular conference speaker on marketing, business development, and inclusion and diversity topics.

Telling people not to listen drove three times more podcast listeners than telling them why they should. That's behavioral science at work, and most marketers are barely scratching the surface of it.This week, Elena, Angela, and Rob are joined by Phill Agnew, host of "Nudge," the UK's number one marketing podcast. Phill breaks down the hidden psychology that shapes how consumers think and buy, from why visible effort makes your brand more valuable to how scarcity can be applied in ways that go far beyond a "limited time offer." You'll walk away with principles you can apply immediately... and a few that might change how you think about advertising altogether.Topics covered:•    [03:00] The labor illusion: why showing your work increases perceived value•    [05:00] What System 1 vs. System 2 thinking means for marketers•    [12:00] Costly signaling and why TV advertising commands trust•    [17:00] The mere exposure effect•    [24:00] Distinctiveness vs. differentiation and how to stand out•    [33:00] Scarcity done right: the KFC Australia example.•    [40:00] The Pratfall Effect and why admitting weakness builds brand likability.To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter.Resources:Buell, R. W., & Norton, M. I. (2011). The labor illusion: How operational transparency increases perceived value. Management Science, 57(9), 1564–1579. https://doi.org/10.1287/mnsc.1110.1376 2018 The Choice Factory Book: https://www.richardshotton.com/the-choice-factory Behavioral Business Book by Richard Chataway: https://www.amazon.com/Behaviour-Business-behavioural-science-business/dp/0857197347 Phill Agnew's LinkedIn: https://www.linkedin.com/in/phill-agnew/Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts.

Helene Tessier didn't plan a career in marketing. She started at the French consulate in China and taught English abroad. When COVID brought her home, she stumbled into TPAC as an interpreter. Soon after, leadership asked her to run marketing. In this conversation with Jeff and Carman, she explains why TPAC's PhD-heavy, flat organizational culture wanted someone willing to learn. She also shares how she rebuilt the company's go-to-market strategy. Her approach centered on trade shows, application-driven web content, and a bold brand presence at the World Conference on NDT (non-destructive testing) that the industry still talks about. Helene also digs into why technical, engineering-led firms struggle with brand rollout. She explains how regulatory and certification changes act as buying triggers in NDT, and what a five-person buying committee means for content strategy. To close, she offers a refreshingly grounded take on AI for marketers entering the field today.

Google just called this a new era for AI Search, and after seeing these five updates from Google I/O 2026, it's hard to disagree.In this executive briefing, Charlie Marchant (CEO of Exposure Ninja), covers:The new AI Search box that lets users write full briefs, attach files, and search like they would in ChatGPTInformation agents that search on behalf of users 24/7 in the backgroundAI Mode going fully conversational, with persistent context across an entire search sessionAgentic coding in search, building custom dashboards and mini apps on the flyPersonal intelligence and agentic calling, where Google literally phones businesses to check availability and book on your behalfGoogle is no longer just a search engine. It's becoming an interactive, agentic interface, and businesses that aren't thinking beyond ten blue links are already falling behind. Here's exactly what these updates mean for your marketing strategy.Future-proof your brand with our AI Search Audit

In this episode of Leader Generation, Tessa Burg talks with Tariq Hassan about what it really takes to modernize a business for the AI era. Drawing from leadership roles at agencies, Hewlett-Packard (HP), Petco and McDonald's, Tariq shares lessons from leading transformation at some of the world's biggest brands. They explore why success with AI is not chasing the newest tools. Instead, it starts with understanding the problem you're trying to solve, organizing your business around customer needs and using data in ways that build trust—not just transactions.  Leader Generation is hosted by Tessa Burg and brought to you by Mod Op. About Guest: Tariq is a transformational, global business leader whose career sits at the intersection of culture, sports, commerce, and technology. With more than 25 years of experience spanning Fortune 50 companies to fast growth startups across a wide range of categories. He's recognized for modernizing organizations through digital transformation and harnessing culture to drive relevance required to grow in a digital economy. Tariq has served as U.S. Chief Marketing and Customer Experience Office at McDonald's and Petco and has held global leadership roles at Bank of America and HP. Today, Tariq is Founder and CEO of Light21, an advisory firm helping startups and Fortune-scale companies modernize marketing through AI and data platforms to create digitally enabled customer ecosystems. He also serves as a Google CMO-in-Residence while advising emerging technology and sports ventures. He can be reached on LinkedIn.  About Tessa Burg: Tessa is the Chief Technology Officer at Mod Op and Host of the Leader Generation podcast. She has led both technology and marketing teams for 15+ years. Tessa initiated and now leads Mod Op's AI/ML Pilot Team, AI Council and Innovation Pipeline. She started her career in IT and development before following her love for data and strategy into digital marketing. Tessa has held roles on both the consulting and client sides of the business for domestic and international brands, including American Greetings, Amazon, Nestlé, Anlene, Moen and many more. Tessa can be reached on LinkedIn or at Tessa.Burg@ModOp.com.

Is the future of marketing really in in person experiences? Sharing my process of planning an in person event and why the answer to your marketing problems could be solved by going IRL. Join us at The Marketer's Edit! Nov. 7-8 in NYC. Early Bird open now (join the email list to access): https://www.themarketersedit.com/

Have a dog? If you're a Millennial or Gen Z, there's a good chance you're already owning your first pet. But do you have pet insurance? According to statistics, you probably don't.  This episode's guest, Trey Ferro, is in the business of making sure you and your pet are insured. From unexpected vet visits to making sure your pup is fully vaccinated, pet insurance can help you have peace of mind. But how do you market such a “complicated” product? The answer is personalization.  And, just how important is a good CTA? Trey reveals the double digit number difference between a good CTA and a bad one.  If you're a Marketer who wants to learn more about Marketing tougher and more unique products, this is the episode for you.  Wrike brings structure, visibility, and accountability to work, so companies can make better business decisions, improve efficiency, and reduce risk. Learn more at https://wrike.com/tmm Follow Trey: LinkedIn: https://www.linkedin.com/in/trey-ferro-320240141/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Lisa Rusczyk and Dona Murphy interview Meg about her work as a spiritual writer's coach, with some palmistry thrown in for funsies.This is a video podcast on Spotify and YouTube.Want to know more about Meg?Meg Calvin:Bestselling Author | Coach | SpeakerI help writers do the deep spiritualwork to create their bestselling bookon Kindle, paperback and Audible.>>>Debut Novel Coming Spring 26'

In this episode, we welcome the vibrant Julia Jornsay-Silverberg, a social media strategist and founder of Bravery Beats. Julia, Megan, and Jen dive into the importance of sustainability in social media management, discussing the pitfalls of hustle culture and the shift towards meaningful engagement over sheer volume.Julia shares her insights on how social media managers can cultivate a more sustainable approach by focusing on quality content that resonates with their audience.The conversation touches on the significance of internal buy-in, the relationship between organic and paid strategies, and the need for flexibility within structured systems. With her infectious energy, Julia emphasizes the value of intentional posting and the importance of supporting the humans behind the handles.Key takeaways...- Quality Over Quantity: The need to prioritize meaningful engagement rather than chasing vanity metrics.- Internal Buy-In: Understanding how to communicate effectively with different stakeholders to foster a supportive environment.- Organic Meets Paid: How to create a cohesive strategy where organic and paid efforts complement each other.- Flexibility in Structure: The importance of having a content calendar that allows for spontaneity while maintaining organization.Join us for a lively discussion filled with practical tips and heartfelt moments, as Julia inspires us to rethink our approach to social media management.Our guest...Julia Jornsay-Silverberg is an enthusiastic social media strategist and coach with a passion for helping brands show up authentically online. As the founder of Bravery Beats, a boutique digital marketing agency she established nearly a decade ago, Julia partners with businesses to build comprehensive social media strategies, develop impactful brand ambassador programs, and create sustainable systems that drive measurable results.With a background rooted in community-building and collaborative marketing leadership, Julia brings both creativity and structure to the table, helping teams move from reactive posting to intentional, repeatable success.~._.*._.~Making a Marketer is brought to you by Powers of Marketing - providing exceptional podcast experiences & online and in-person events since 2013. Check out episode 189, and if our show moves you, please share it and let us know your thoughts!Take our LISTENER Community Survey!!! HERE** Our editor Avri makes amazing music! Check out his music on Spotify ! **

Companies treat AI adoption as the finish line when it's actually the starting line for content optimization. Holly Enneking, Vice President of Marketing at Markup AI, reveals how enterprises can leverage AI beyond basic content generation to drive measurable results. She outlines strategic frameworks for expanding AI applications across content workflows and identifies untapped opportunities for AI-powered content optimization that most marketing teams overlook.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Most of the organizations I work with are obsessed with the top of the funnel. Ads, SEO, social media, the next campaign, the next traffic spike. The marketing team has dashboards full of acquisition metrics, and the design team usually gets drafted in to support that effort. New landing pages, better hero sections, smoother sign-up flows. That's all fine as far as it goes. I've written an entire email course on campaign landing pages because I genuinely believe most of them are leaking conversions like a colander. But it does mean something important keeps getting ignored. Most organizations have no cohesive strategy at all for retention and upselling. They pour effort into getting the customer through the door, then more or less forget about them once they're inside. The numbers nobody is acting on This is strange when you stop and think about it. The economics of retention have been well known for years. Acquiring a new customer typically costs around five times more than keeping an existing one. Cross-selling or upselling to an existing customer costs roughly 24% of what it takes to win the same revenue from a new one. You don't need to convince someone who's already bought from you. You just have to not screw it up. Retention falls between the cracks So why does retention keep slipping through? In my experience, it's because nobody really owns it. Every other part of the customer journey has a clear home. Acquisition belongs to marketing. Onboarding sometimes sits with product. Support lives in customer success. Renewals end up with sales. Retention falls into the gaps between all of them, which is a polite way of saying it falls on the floor. A real opportunity for UX This is where I think UX has a genuine opportunity. Not just to help with retention, but to own it. To plant our flag and say this is our patch. I know that sounds like more work for a profession that's already stretched thin. But hear me out. UX has a chronic problem with how it's perceived inside organizations. We're seen as the people who make screens look nice. Helpful, but not strategic. The reason for that perception is partly our own fault. We've spent years talking about users when senior leaders are thinking about revenue. We've reported back on usability scores when the board is looking at MRR and churn. Nobody at the top of an organization wakes up worrying about whether the user's mental model matches the interface. They worry about lifetime customer value. They worry about monthly recurring revenue. They worry, sometimes very loudly, about churn going in the wrong direction. And yet plenty of businesses worry about those numbers without ever actively tracking them. Nobody is responsible for measuring them, so they sit in the background as a vague anxiety rather than a managed metric. If the UX team picked up that responsibility, and started tying our work to those numbers, our standing inside the business would change dramatically. We'd stop being the screen-prettifying team and start being the team that protects revenue. That's a very different conversation to have with a CFO. Why retention is a UX problem in disguise The other reason retention is such a good fit for UX is that the levers are largely ours already. Customers usually leave because something in the experience disappointed them. They couldn't find what they needed. The product didn't deliver what they expected. Support was a maze. The onboarding fizzled out before the value clicked. Every one of those is a UX problem dressed up as a business problem. The same goes for upselling. Customers buy more from companies that have nurtured them properly, where the experience has built trust over time. You can't bolt that on with a clever email campaign three months in. It has to be designed.

Are you stuck in the ROAS death spiral? Marketers have long struggled to prove the ROI of brand building, relying on flawed, short-term metrics that erode long-term value. BERA's Michael Reh and WARC's Ann Marie Kerwin explore how to accurately track and quantify the Multiplier Effect—the compound growth achieved when brand and performance marketing work together.

If you've ever opened Canva, slapped some text on a template, and called it a day, you're barely scratching the surface. Canva has quietly rolled out a suite of AI-powered tools that can batch-create branded graphics, generate images and video from text prompts, and resize everything for every platform in seconds. In this episode, I sit down with Maliha Khan, a strategy-first marketing consultant and the creative force behind Khannect the Dots and Khannections Studio, to dig into the Canva AI features most marketers don't even know exist. Whether you're a small business owner trying to keep up with your social media calendar or a marketer looking to level up your visual content without hiring a designer, this conversation is packed with practical workflows you can put to use today. https://www.theagentsofchange.com/622 Need help with your branding, website, or digital marketing? Reach out to me (Rich Brooks!) today at https://www.takeflyte.com/contact

If you earned your marketing degree more than five years ago, you are already playing catch-up. Most banks are mailing in their response to AI. I break down the four AI moves the best banking marketers are running now: targeting that finds micro-cohorts of one, personalization built around the customer instead of the account, predictive analytics that tie marketing to revenue, and whether AI search tools even mention your bank. Each move draws on Banking Transformed interviews with Raja Rajamannar of Mastercard, Andrea Brimmer of Ally, and Olly Downs of Curinos. Using AI is no longer the goal, because every bank will get that far. The marketers who win refuse to mail it in and build something a competitor cannot copy. AI marketing has no finish line. Hosted by Jim Marous, Co-Publisher of The Financial Brand, Owner and Publisher of the Digital Banking Report, and host of the Banking Transformed podcast. #BankMarketing #AI #marketing #Banking #BankingTransformed #FinancialServices

Discover which Facebook ad tools deliver the best value for performance marketers. We compare pricing, features, and why integrated workflows are changing how teams research and create winning ads.Find out more at https://www.gethookd.ai/learn/atria-ai-reviews-pricing-alternatives-is-this-facebook-ad-tool-legit/ GetHookd LLC City: Miami Address: 40 SW 13th street Website: https://www.gethookd.ai/

Partner with Jay! https://www.jayschwedelson.com/contactㅤPre-order Jay Schwedelson's new book, Stupider People Have Done It (out June 9, 2026). All net proceeds are donated to The V Foundation for Cancer Research—let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206ㅤCheck out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ㅤBig shoutout to our sponsor, Knak!Marketers, you know the pain… You spend hours on a campaign, and then it gets stuck in review cycles and barely looks like what you started with.Knak makes it simple. Design emails and landing pages, collaborate, and launch - all in one place. No tool hopping, no messy handoffs, with AI built in to help you move faster.See how it all works, get started at knak.com/demoㅤFriday used to be the day no one bothered sending emails, and now it's quietly become one of the two best days of the week, with Jay Schwedelson walking through fresh numbers from a 26 billion email study to prove it. There's also a quick read on how Alexa Plus is changing the way Amazon shoppers find products, why use case copy is suddenly the most valuable thing you can put on a landing page, and a real talk on which days webinars actually show up. Plus a Spotify logo panic that says a lot about how we're all doing.ㅤBest Moments:(00:16) Omnisend pulled apart 26 billion emails and Friday quietly climbed into the top two send days of the week(01:25) Sunday's 11 AM window delivers a 33.69 percent open rate, one of the strongest stretches anywhere in the week(02:00) Spotify swapped its logo for a disco ball and the internet briefly lost its collective mind over an app icon(02:34) Alexa Plus is rolling out across Amazon and use case copy like "best for" and "ideal if" is the new language AI shopping assistants reward(03:54) Year over year webinar show-up rates on Fridays jumped from 27 to 35 percent, with Mondays sliding the other direction(07:30) The book launches June 9th with all net author proceeds going to the V Foundation for Cancer Research

Zoom has incredibly high brand awareness. But that's actually part of the problem. This week, Elena, Angela, and Rob sit down with Kim Storin, Chief Marketing and Communications Officer at Zoom, to dig into one of marketing's most counterintuitive challenges: too much awareness for the wrong thing. Kim shares how she diagnosed Zoom's perception problem, rebuilt the brand's health measurement from scratch, and launched a campaign strategy rooted in category thinking, humor, and hard data.  Topics covered: [02:30] Mental availability vs. awareness [06:00] Reinventing brand health measurement to track new buying cohorts [08:30] "Brand to demand" and why Kim refuses to separate the two [11:00] Marketing in the dark funnel and the shift toward a zero-click world [15:00] Building a new category narrative around Zoom [19:00] The thinking behind the "Take Back Lunch" and Zuma Head campaigns [24:00] How AI-driven B2B search is changing citation strategy, content and credibility To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter. Resources: 2011 Byron Sharp Article: https://byronsharp.wordpress.com/2011/03/26/mental-availability-is-not-awareness-brand-salience-is-not-awareness/Kim's LinkedIn: https://www.linkedin.com/in/kimberlystorin/

Justin Inman, founder and CEO of Emberos, is entrenched in the world of influencing what AI says about brands. He shares why responsible optimization — not gaming the system — may determine which brands thrive in the next era of AI-driven discovery. Plus, why marketers need to think about authority, structure, and narrative consistency and how AI visibility may predict real-world business outcomes like box office revenue.  For further reading:  AI Visibility Startup Emberos Raises $1.2M in Pre-Seed Funding: https://www.adweek.com/media/emberos-ai-justin-inman-funding/ Beyond The Slop: Why AI Brand Visibility Depends On Signal, Not Volume: https://www.forbes.com/councils/forbesbusinesscouncil/2026/03/31/beyond-the-slop-why-ai-brand-visibility-depends-on-signal-not-volume/ Listen on your favorite podcast app: https://pod.link/1715735755

Get the Voice AI Prompt Pack for Marketers: https://clickhubspot.com/fd5a Ep. 426 AI will give your brand an actual voice. Kipp dives into the hottest trend in AI that not many are talking about—Voice AI—and how it's set to revolutionize your brand's customer experience. Learn more on why real-time voice is the new marketing channel you can't afford to ignore, how foundational advances from OpenAI and Thinking Machines make AI conversations faster and more human than ever, and the steps every marketer should take to define, audit, and upgrade their brand's voice in the age of AI. Mentions GPT‑Realtime‑2 https://openai.com/index/advancing-voice-intelligence-with-new-models-in-the-api/ Thinking Machines https://thinkingmachines.ai/ Willow Voice https://willowvoice.com/ ElevenLabs https://elevenlabs.io/ Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt Resource [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip We're on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg  Twitter: https://twitter.com/matgpod  TikTok: https://www.tiktok.com/@matgpod  Thank you for tuning into Marketing Against The Grain! Don't forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934   If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar   Kieran Flanagan, https://twitter.com/searchbrat  ‘Marketing Against The Grain' is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.

Described AI is changing marketing faster than any technology shift we've seen before. The question is no longer whether marketers should use AI. The question is who will use it well enough to win. In just 30 minutes, you'll learn the five AI First lessons every marketer needs right now to stay relevant, drive measurable business outcomes, and lead in a world where agents, automation, and intelligent systems are becoming part of every campaign and customer interaction. We'll cover why some companies are seeing massive gains from AI while others are stuck in endless pilots. How to identify the AI use cases that actually increase revenue, productivity, and customer engagement. What skills marketers need to develop now as AI reshapes content creation, search, personalization, analytics, and decision-making. And where human creativity, trust, emotional intelligence, and strategic thinking become even more valuable in an AI-driven world. You'll also hear the biggest myths holding teams back, the hidden risks leaders often miss when they automate too aggressively, and practical ways to use AI today without losing your brand voice, your customer trust, or your competitive edge. Whether you're a CMO, founder, strategist, creator, or marketing leader, this session will give you practical insights, real-world examples, and a clearer roadmap for what comes next. AI First, Human Always. AI is the accelerant. You are still the advantage.

Most founders think AI is just another tool you plug into your stack. But what if it is already transforming how marketing gets built, tested, and scaled at India's biggest banks?In this episode, we sit down with Kedar Ravangave, Head of Marketing, Kotak Mahindra Bank Ltd former Amazon leader, and one of the few executives in India actively deploying AI agents at enterprise scale across: Awareness, Performance, 1-on-1 Personalised marketing interventions at scale. Today in this episode, he breaks down one of the most important shifts happening in business today:- Why automation and AI agents are NOT the same thing- How simple inputs can now turn into creatives and campaign-ready outputs in minutes- And how AI is reshaping entry-level roles, while making subject matter expertise more valuable than everIf you are a founder, marketer, operator, or executive building in the AI era, this episode will change how you design and scale.Watch the full episode now!

This webinar covers practical video marketing for marketers, including a two-hour production workflow, AI-assisted scripting with Claude, talking head video setup, audio quality tips, editing tools like CapCut and Wistia, and how to repurpose footage across portrait and landscape. Chris Lavigne, Head of Production at Wistia, shares how to make videos that earn their keep without chasing views.Timestamps:00:00 - Introduction03:55 - The two-hour workflow06:20 - Start with one question09:15 - Scripting with AI12:45 - Shoot setup and audio19:00 - Editing tools21:00 - Publishing to LinkedIn23:00 - Real video ROI25:10 - Gear walkthrough28:20 - Q&A33:30 - Camera-shy teams41:30 - Portrait vs landscape52:55 - Outdoor shooting58:10 - Motion graphics on a budgetWatch / listen:Listen on Apple Podcasts: https://podcasts.apple.com/us/podcast/marketing-meetup-podcast/id1365546447Listen on Spotify: https://open.spotify.com/show/5QvmFdxg5pMwsfPkKjhXl9The Marketing Meetup thrives for many reasons, but one of the crucial reasons we're able to do what we do is because we have the support of some incredible individuals from some equally inspiring companies. Below is the list of our partners in crime: our amigos. All we have to say is a big, massive, thank you.Cambridge Marketing College: The place to go for marketing qualifications (CIM, CIPR) and marketing apprenticeships. Cambridge Marketing College have supported us since day one, and are an unbelievably kind bunch of people.Frontify: The Frontify DAM simplifies brand workflows so marketing teams can deliver engaging experiences on a global scale, fast.Planable: Planable's the content collaboration platform that helps marketing teams create, plan, review, and approve all their awesome marketing content.Mailchimp: Join a marketing platform that scales with your business. Save 20% for 12 months on Mailchimp Premium or Standard and see why millions of users trust Mailchimp to boost their ROI. Switch plans or cancel anytime.Wistia: Wistia is a complete video marketing platform that helps teams create, host, market, and measure their videos and webinars, all in one place.Prismic: Prismic is the CMS and landing page builder that powers scalable content infrastructure for modern marketing terms.Canva: An online design and publishing tool with a mission to empower everyone in the world to design anything and publish anywhere.Want to find out more about our sponsors, and their exclusive TMM discounts and resources? Head here: https://themarketingmeetup.com/location/virtual/, sign up to a webinar and opt-in to receive your unique offer :)

Marketers are overcomplicating AI implementation by trying to solve everything at once. Isaac Ferreira, VP of AI Growth Systems at Shift Paradigm, explains how AI disruption is reshaping marketing technology stacks and buyer journeys simultaneously. The conversation covers building contextual intelligence layers beneath existing SaaS platforms, implementing agentic governance systems for enterprise AI adoption, and developing discovery architecture that cuts through AI-mediated customer interactions.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Marketers are overcomplicating AI implementation by trying to solve everything at once. Isaac Ferreira, VP of AI Growth Systems at Shift Paradigm, explains how AI disruption is reshaping marketing technology stacks and buyer journeys simultaneously. The conversation covers building contextual intelligence layers beneath existing SaaS platforms, implementing agentic governance systems for enterprise AI adoption, and developing discovery architecture that cuts through AI-mediated customer interactions.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Nobody wants to know about the space-age polymer in your product. They want to know what it's going to do for them. In this episode of Content Amplified, independent creative director Orin Bliss Brecht draws on a career that started at Spin Magazine and ran through Victoria's Secret Direct, the Foundry at Time Inc., Hearst, Pace Communications, and Choreograph to make the case that demystifying complex topics is the marketer's real job. Orin explains why illustrators make the best translators of complicated subjects (they aren't subject matter experts, so if they get it, the audience will), why the B2B vs. B2C distinction is mostly noise (you're always telling a story to a human about to spend money), and why one of the biggest mistakes he's seen is letting product developers shape content aimed at C-suite buyers. He closes with a tactical playbook: turn your elevator pitch into eight elevator pitches, write in plain English, and feed the pipeline with snackable breadcrumbs that lead back to the master manifesto. If your product is hard to explain, this one will sharpen how you think about telling its story.About OrinOrin Bliss Brecht is an independent creative director with a background in branded content and content marketing. He started in print magazines as a graphic designer at Spin Magazine and went on to work at Austin Monthly, Victoria's Secret Direct, the Foundry at Time Inc. (on accounts including Lincoln Continental, Geico, and Ram Trucks), Hearst (Esquire, Popular Mechanics) on clients like Verizon, California Closets, and Jim Beam, Pace Communications leading creative strategy on the Verizon 5G account, and most recently Choreograph, an ad tech and martech company that needed a conversational, approachable point of view as it moved customer-facing. Orin believes the best translators of complex subjects are the people who aren't subject matter experts, and that good storytelling has worked the same way for hundreds of years, only the format keeps shrinking.Show Notes- Connect with Orin on LinkedIn: https://www.linkedin.com/in/orinbrecht/Text us what you think about this episode!

S3E6: Pit Crews, Prompts, and Partnership: What a 22-Year Healthcare IT Marketer Really Thinks About AI Host: Frank Cutitta Guest: Larry Kaiser, Chief Marketing Officer of Optimum Healthcare IT To stream our Station live 24/7 visit www.HealthcareNOWRadio.com or ask your Smart Device to “….Play Healthcare NOW Radio”. Find all of our network podcasts on your favorite podcast platforms and be sure to subscribe and like us. Learn more at www.healthcarenowradio.com/listen

PIPs have a bad reputation.And usually for good reason. In corporate, a PIP was rarely about improvement. It was a paper trail.But strip away that baggage and the core idea is sound: here's where performance is falling short, here's what good looks like, here's the plan.As an independent consultant, that's exactly what you need. And you're the only one who can give it to yourself.In this episode, Melisa Liberman introduces the PIP Technique: a self-directed performance improvement plan built for independent consultants.You're excellent at delivering the work you sell. But if you're like most consultants, lead gen, sales, follow-up, and business development? Those are a different story.You're underperforming in at least one of these areas. You know it. The question isn't whether you should fix it. It's figuring out which part to fix first.That's what the PIP Technique does. It helps you identify which role in your business is falling short. CEO. CRO. Marketer. Sales development rep. Consultant delivering the work.And then it gives you a structure to actually do something about it.In this episode, you'll learn how to rate your own performance across those roles, choose the highest-impact area to improve, and build a 90-day plan with clear milestones and feedback loops that hold you accountable when the work gets uncomfortable.No one is going to hand you this plan. That's the point.You're the one who sees the gap. You're the one who builds the plan. And this episode shows you exactly how.Timestamps for Key Moments:[00:00] What a PIP is and why independent consultants should use one[05:00] The client story that inspired the PIP Technique[07:35] How the Consultant's Business Health Check helps you find your baseline[09:50] Five reasons a PIP improves consulting business performance[14:10] Why separating yourself from your business changes how you lead[16:05] How to rate yourself as CEO, CRO, CMO, SDR, and consultant[19:00] How to decide which business role needs a PIP[21:15] How to create your PIP from the manager lens[24:45] How to approach your PIP from the employee lens[28:10] Mistakes to avoid when improving your consulting performance[32:00] How to put the PIP Technique into action over the next 90 days                  [34:50] How to create more client conversations starting todayResources Mentioned:Companion Resource: Take the Independent Consultant's Business Health Check: www.icassessment.com   Related Podcast Episode: Episode 233 - The Big Leadership Mistake Independent Consultants Make, https://shownotes.melisaliberman.com/episode-233 Related Podcast Episode: Episode 234 - The #1 Management Mistake Independent Consultants Make, https://shownotes.melisaliberman.com/episode-234/Full Show Noteshttps://shownotes.melisaliberman.com/episode-269Want More?• Melisa's Books, Planners & Journals: https://linktr.ee/melisaliberman• Get Melisa's Book: https://www.melisaliberman.com/book• Visit Melisa's Website: https://www.melisaliberman.com/ • Follow on LinkedIn: https://www.linkedin.com/in/Want help achieving your consulting business goals? Melisa can help. Click here for more on coaching tailored to you as an independent consulting business owner.

Most CMOs think personalization requires complex AI and endless customer segments. Elizabeth Maxson proves otherwise. She breaks down actionable personalization strategies — from geo-tagging that drove a 51% lift in event attendance to playful homepage tricks that captured marketers' attention and boosted engagement. The takeaway: Stop overcomplicating personalization. Start with big buckets and simple, contextual changes. Chapters 00:00 - Why Personalization Should Be Simple 00:32 - First-Time vs Returning vs Current Customers 01:07 - Marketer vs Developer Homepages 03:01 - Geo-Tagging: +51% Attendance 04:28 - The Big Buckets Approach 05:28 - The Lorem Ipsum Attention Hack 06:22 - Ruggable Cat vs Dog Personalization ----Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode, we're joined by the ever-creative Jeff Sieh, a content creator and live streamer known for his work on Creator News Live. The trio dives into the exciting world of AI and its transformative impact on content creation, discussing how it can enhance creativity while maintaining authenticity.Jeff shares his journey from the early days of social media to today's fast-paced digital landscape, highlighting how AI tools have revolutionized his workflow. He emphasizes the importance of developing a unique style and integrating personal branding into AI-generated content. With a blend of humor and practical advice, they explore the balance between efficiency and originality in content production.Key takeaways...- Embracing AI: How AI tools can streamline content creation and enhance creative expression.- Personal Branding: The significance of maintaining a consistent style and brand identity in AI-generated content.- Collaboration is Key: The value of seeking feedback and collaboration to refine creative outputs.- Navigating Ethics: Understanding the ethical implications of using AI in creative work and the responsibility that comes with it.We touch on the ethical considerations of AI, the necessity of collaboration in the creative process, and the importance of staying true to one's brand identity. Jeff also shares his innovative use of AI in creating personalized theme songs for his guests, showcasing how technology can elevate the creative experience.Our guest...Jeff Sieh is a content creator, live streamer, and host of Creator News Live, where he helps marketers and creators work smarter—not harder—by getting more mileage out of the content they're already creating.Known for his signature blend of practical strategy and quick wit, Jeff specializes in content repurposing, visual storytelling, and the ever-evolving world of AI-powered creativity. From crafting original images for presentations to experimenting with the latest tools in image and video generation, he's passionate about helping creators bring what's in their heads to life in ways that weren't possible before.~._.*._.~Making a Marketer is brought to you by Powers of Marketing - providing exceptional podcast experiences & online and in-person events since 2013. Check out episode 188, and if our show moves you, please share it and let us know your thoughts!Take our LISTENER Community Survey!!! HERE** Our editor Avri makes amazing music! Check out his music on Spotify ! **

Partner with Jay! https://www.jayschwedelson.com/contactㅤPre-order Jay Schwedelson's new book, Stupider People Have Done It (out June 9, 2026). All net proceeds are donated to The V Foundation for Cancer Research—let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206ㅤCheck out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ㅤBig shoutout to our sponsor, Knak!Marketers, you know the pain… You spend hours on a campaign, and then it gets stuck in review cycles and barely looks like what you started with.Knak makes it simple. Design emails and landing pages, collaborate, and launch - all in one place. No tool hopping, no messy handoffs, with AI built in to help you move faster.See how it all works, get started at knak.com/demoㅤTurns out Gmail and Apple Mail are quietly scanning your emails for very specific phrases, and if you're not using them, your open rates are leaking out the back door. Jay Schwedelson breaks down the new Attentive data on signal phrases, why Duolingo's plan to be "less unhinged" might be a strategic miscalculation, and a Google AI mode stat that should make every marketer obsess over their email list. There's also a Gravitron story from 1989 that you absolutely cannot unhear.ㅤBest Moments:(00:30) The new "signal phrases" AI email summaries are hunting for at the top of your messages(01:15) Why "What's included:" is the number one structural cue beating every other phrase(02:15) Duolingo's CMO promising fewer butt jokes and why that's the wrong call(03:30) Reddit's 69% ad growth and why intent beats scrolling brain rot every time(05:00) Google AI mode hits 75 million daily users with 93% zero-click queries(06:15) The Gravitron incident, the angry adult, and a $10 shirt purchase at age nine

85% of brand mentions now come from third-party sources, not your website. Kevin Indig, Growth Advisor to over 40 companies including G2, Ramp, and Airbnb, reveals why most SEO teams are optimizing pages while visibility is won elsewhere. He discusses the critical shift from absolute metrics to relative share-of-voice measurements, the framework for testing AI visibility assumptions before over-investing, and why meta-thinking skills become essential when automation capabilities can distract from strategic priorities.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Over half of marketers are targeting sub-segments rather than all potential buyers. And 62% aren't even targeting people over 45, a group that accounts for 50% of consumer spending.This week, Elena, Angela, and Rob tackle one of the most debated questions in marketing: how do you actually reach the right people on mass channels like TV? They dig into why narrow targeting can quietly shrink your business, how creative can do more of the targeting work than your media buy, and what it really looks like to transition from performance digital to TV. Topics covered:•    [01:00] Les Binet and Will Davis research on budget vs. ROI•    [03:00] Why narrow targeting creates a "death spiral"•    [06:00] Why TV's business impact has increased as media fragmented•    [08:00] How creative can target more effectively than media selection•    [10:00] How a linear TV buy actually works•    [14:00] Brand building vs. activation•    [17:00] How to transition from performance digital to TVTo learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter.Resources:2025 IPA Article: https://ipa.co.uk/news/go-big-or-go-homeGet more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts.

The platforms just told you exactly what they care about…are you paying attention? In this episode of Bathroom Break, Jay and Daniel break down two major updates from LinkedIn and Instagram that Marketers should be jumping on immediately. Jay explains why LinkedIn's new off-platform event ads are a game changer for driving webinar registrations and lowering costs, especially if you adopt early before competition increases. Daniel dives into Instagram's latest shift toward shareability and skip rate, and why the first two seconds of your content now matter more than ever. They walk through how to audit your content for skip rate, improve hooks, and optimize for shares so your posts get more distribution. They also explain a key insight most marketers miss: when platforms roll out new features, they reward early adopters, giving you a temporary advantage if you act fast. If you want quick wins in social and paid right now, this episode is all about spotting the signals and moving before everyone else does. Follow Jay: LinkedIn: https://www.linkedin.com/in/schwedelson/ Podcast: Do This, Not That Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: https://themarketingmillennials.com/ Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: https://workweek.com/

Board members demand ROI proof that most CMOs can't deliver. Ruth Zive, Chief Marketing Officer at Voices, explains how voice-first technology changes brand measurement fundamentals. She outlines performance-grade voice AI implementation across customer touchpoints and reveals why traditional marketing metrics fail in conversational AI environments. Ruth details specific frameworks for measuring brand impact when customers interact through voice rather than visual channels.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Partner with Jay! https://www.jayschwedelson.com/contactㅤPre-order Jay Schwedelson's new book, Stupider People Have Done It (out June 9, 2026). All net proceeds are donated to The V Foundation for Cancer Research—let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206ㅤCheck out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ㅤBig shoutout to our sponsor, Knak!Marketers, you know the pain… You spend hours on a campaign, and then it gets stuck in review cycles and barely looks like what you started with.Knak makes it simple. Design emails and landing pages, collaborate, and launch - all in one place. No tool hopping, no messy handoffs, with AI built in to help you move faster.See how it all works, get started at knak.com/demoㅤMarketing automation platforms are the one piece of the MarTech stack everyone seems to have a complaint about, and Jaina Mistry, Director of Brand and Content at Knak, has a pretty clear theory on why. She joins Jay Schwedelson to unpack what marketers keep getting wrong when picking these platforms, why scoring leads on opens and clicks is a trap, and how a computer science grad who hated software engineering ended up running brand and content for some of the most-loved companies in email.ㅤBest Moments:(02:00) The teenage Buffy fansite obsession that accidentally became a career(04:30) Why being afraid of AI is the worst possible move for a marketer(06:15) The real reason no one ever loves their marketing automation platform(08:00) The shiny-feature magpie effect that wrecks most RFP processes(10:45) Why marketers keep paying for features they have no idea they have(13:00) The case for ditching opens and clicks as scoring signals(20:30) A surprisingly strong soft spot for the Saw movies

SEO's declining effectiveness demands new customer acquisition strategies. Ruth Zive, Chief Marketing Officer at Voices, shares how voice-first technology is reshaping brand engagement for enterprise clients like Microsoft and BMW. She outlines tactical approaches for transitioning from search-dependent marketing to direct customer outreach and voice-powered brand experiences. The discussion covers practical frameworks for reducing AI-generated strategy bloat while accelerating go-to-market execution.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Partner with Jay! https://www.jayschwedelson.com/contactㅤPre-order Jay Schwedelson's new book, Stupider People Have Done It (out June 9, 2026). All net proceeds are donated to The V Foundation for Cancer Research—let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206ㅤCheck out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ㅤBig shoutout to our sponsor, Knak!Marketers, you know the pain… You spend hours on a campaign, and then it gets stuck in review cycles and barely looks like what you started with.Knak makes it simple. Design emails and landing pages, collaborate, and launch - all in one place. No tool hopping, no messy handoffs, with AI built in to help you move faster.See how it all works, get started at knak.com/demoㅤEver notice how you can do real business with someone for months without ever actually getting on a call with them? That's the setup Jay Schwedelson is pulling off right now, and there's a Stanford study, a sneaky read receipt trick, and a LinkedIn button most people scroll right past behind it. If you're still typing novels into Slack and texting paragraphs, this one is going to bug you in the best way.ㅤBest Moments:(00:45) The Stanford study that says speaking gets your thoughts across four times faster than typing(02:11) The hidden read receipt inside voice memos that almost nobody talks about(03:00) The dictation stack Jay runs and why typing everything is leaving ideas on the table(03:39) The tiny microphone icon on the LinkedIn app that changes how you build relationships(04:45) Why the most connected world ever somehow feels the most disconnected(06:45) The dinner brag Jay refuses to accept as a personality trait