Podcasts about marketers

Big brands don't narrow cast. They want to be known everywhere their category can be part of your life. And there's a reason for that strategic choice.This week, Elena, Angela, and Rob are joined by research professor Jenni Romaniuk from the Ehrenberg-Bass Institute for Marketing Science. Jenni breaks down why consistent distinctive assets matter more than aesthetics, how mental availability drives brand growth, and why targeting light buyers is critical for long-term success. Plus, learn why differentiation might not be as important as you think for building a successful brand.Topics covered: [04:00] Origin of distinctive assets research and why good branding matters[12:00] When brands should change or evolve their distinctive assets[19:00] What category entry points are and why they drive mental availability[23:00] How to prioritize category entry points for maximum impact[28:00] Why light buyers are essential for risk mitigation and growth[33:00] Why differentiation might not be necessary for brand success  To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter.  Resources: 2022 Contagious Article: https://www.contagious.com/iq/article/jenni-romaniuk-on-distinctive-assetsJenni Romaniuk's LinkedIn: https://www.linkedin.com/in/jenni-romaniuk-2746884/?originalSubdomain=au Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts. 

This week, Shawn Busse, founder of Kinesis, talks about finding ways to market authentically when so many of the standard tools of marketing are in flux. In Shawn's case, that means holding an annual event where business owners -- and potential clients -- have the opportunity to come together to learn and interact in person. Of course, throwing such an event costs money. It's a lot of work. And it's not always easy to strike the right balance between education and promotion, but Shawn believes more businesses should try it.

Reporting live from a sweaty Waymo in San Francisco, Daniel and Jay ask an important question: Are you using Reddit to your brand's advantage? With a few minutes and the right subreddits, you can figure out trends before they appear on TikTok and Instagram, engage with other users in niche communities, and even hear about customer pain points so you can avoid them as much as possible. There are paid ad opportunities, too. And, do you need a huge following on Reddit? You don't need a zillion followers like Instagram to get likes on your posts. It's totally different and 100% useful.  If you're a Marketer looking to do more research and run some tests, this is the episode for you.

Marketers' roles are changing, but their goals are still the same: reach and engage customers, meeting them where they are, and for better or worse, often needing to do more with less while delivering greater value. Agility requires both adapting to change quickly while also having the wisdom to know which changes truly matter. It demands a delicate balance between embracing new technologies and staying laser-focused on core business objectives. Today, we are here in New York City at Opticon25. We are going to talk about the growing role of AI for both marketers and consumers, how organizations can leverage an agentic platform to create better internal and external customer experiences, and how marketers can both do more with less while delivering exponentially greater value. To help me discuss this topic, I'd like to welcome Rupali Jain, Chief Product Officer and Kevin Li, SVP Product at Optimizely. About Rupali JainRupali Jain is the Chief Product Officer at Optimizely. Previously she has held product leadership roles at several SaaS software companies, including Microsoft's PowerBI and Qualtrics. Throughout her two-decade career, Rupali has shared Optimizely's vision of prioritizing the end user's daily needs. Rupali is committed to advancing practical, growth-driving applications of AI and machine learning to help marketers take control of their workflows, experiment at scale, and deliver digital experiences that meet and exceed customer expectations Rupali Jain on LinkedIn: ⁠https://www.linkedin.com/in/rupali/⁠ About Kevin LiAt Optimizely (previously Episerver before rebrand), I describe my job as a "tale of two mirrors" with one being a telescope and one being a microscope. On the telescope side of product strategy, I own long-term strategy covering build/buy/partner, M&A (thesis, due diligence, etc.), new product launches (SaaS CMS, Personalization, etc.), analyst relations (leader in 11 categories across Gartner, Forrester, and IDC), etc. On the microscope side of product operations, I own the product commercialization process, product operations, product analytics, documentation, and competitive intelligence. Kevin Li on LinkedIn: https://www.linkedin.com/in/kevinsyli/ Resources Optimizely: https://www.optimizely.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.showCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

Ad Age agency reporter Ewan Larkin demystifies the changing power dynamics at agency holding companies such as WPP, Publicis and Omnicom. Global account leads are becoming more important to agency growth, changing the position of regional and agency brand CEOs. Plus, Netflix announced it would make ad inventory available through Amazon's DSP. The partnership is a milestone in both companies' ad journeys—read more on the implications. And Goodby Silverstein & Partners named Sarah Thompson as its first-ever CEO. Go inside the reasons why. Dig deeper on the topics mentioned in this week's episode: ~The meaning of agency holding companies' changing power dynamics ~Dentsu's strategy to stand out amid industry M&A ~Behind the scenes of the updated “How Many Licks” campaign ~Listen to Little Caesar's CMO talk sports marketing strategy

Want 22 ChatGPT Marketing Agents to handle your work? Get it here: https://clickhubspot.com/bpg Ep. 361 Marketing is only limited by your own creativity and ambition right now. Kipp and Nicholas Holland, Head of AI, SVP Product at HubSpot, dive into how the world's top 1% of marketers are deploying AI for explosive growth. Learn more on why context is the most important word for AI in 2026, the rise of agents and assistants for every marketing use case, and how today's marketers can 10x their creativity by practicing and pushing past the limits of what's possible. Mentions Nicholas Holland https://www.linkedin.com/in/nashvilleholland/ HubSpot Breeze https://www.hubspot.com/products/ai ChatGPT https://chatgpt.com/ Gemini https://gemini.google.com/ Nano Banana https://nanobanana.ai/ Google Veo https://deepmind.google/models/veo/ Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt We're creating our next round of content and want to ensure it tackles the challenges you're facing at work or in your business. To understand your biggest challenges we've put together a survey and we'd love to hear from you! https://bit.ly/matg-research Resource [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip We're on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg  Twitter: https://twitter.com/matgpod  TikTok: https://www.tiktok.com/@matgpod  Join our community https://landing.connect.com/matg Thank you for tuning into Marketing Against The Grain! Don't forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934   If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar   Kieran Flanagan, https://twitter.com/searchbrat ‘Marketing Against The Grain' is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.

Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We're breaking down highly involved, complex research into plain language and takeaways any marketer can use.In this episode, Elena and Rob discover that authenticity in advertising isn't what most marketers think it is. They explore four distinct dimensions of authenticity and reveal why the most "real" ads don't always drive the best results.Topics covered:   [01:00] "Does it Pay to Be Real: Understanding Authenticity and TV Advertising"[02:00] The four dimensions of authenticity in advertising[03:00] Why brand essence beats heritage and realism[05:00] When unrealistic ads outperform everyday scenarios[07:00] How product type and brand size affect authenticity strategy[08:00] Why user-generated content isn't always the answer  To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter.  Resources: Becker, Maren, Nico Wiegand, and Werner Reinartz. “Does It Pay to Be Real? Understanding Authenticity in TV Advertising.” Journal of Marketing Research. https://journals.sagepub.com/doi/10.1177/0022242918815880 Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts. 

Meta has been quietly stripping away interest-based targeting, and for many business owners, that feels like losing their secret weapon. But what if these changes aren't the end of your ad success—what if they're actually making you a stronger marketer?In this episode, Jackie unpacks why audiences keep “disappearing” inside Ads Manager, what's really happening behind the scenes, and how to turn it into an advantage. You'll learn why your messaging now does the heavy lifting, how Facebook's “signals” system works, and the fastest way to test what resonates with your perfect-fit customers.If you've been frustrated by fewer targeting options, tune in—you'll walk away with a new perspective, practical strategies, and the confidence to know that your ads can still thrive.Send me a message!Want more help with lead gen, Facebook ads, and funnels? ☎️ Book a call to chat about the best solution for your biz >> soworthit.co/bookyourcall

Your audience is overwhelmed — email overload, social media clutter, algorithm filters, and constant distractions are just a few of the reasons your message might not be getting through. In this episode of Behavioral Economics in Marketing, we dive into the concept of “noise” from Communication Theory and how it disrupts the delivery, reception, and impact of your marketing efforts. You'll learn how to identify different types of noise — from semantic confusion to psychological distractions — and gain practical strategies to cut through the chaos. From simplifying your message and optimizing your timing to leveraging storytelling, personalization, and feedback loops, this episode gives you the tools to ensure your message lands, resonates, and drives action. Key topics: communication theory, noise in marketing, attention, personalization, messaging clarity, customer engagement, multichannel strategy. Behavioral Economics in Marketing Podcast | Understanding how we as humans make decisions is an important part of marketing. Behavioral economics is the study of decision-making and can give keen insight into buyer behavior and help to shape your marketing mix. Marketers can tap into Behavioral Economics to create environments that nudge people towards their products and services, to conduct better market research and analyze their marketing mix. Sandra Thomas-Comenole | Host | Marketing professional with over 15 years of experience leading marketing and sales teams and a rigorously quantitative Master's degree in economics from Rensselaer Polytechnic Institute. 

Winning more of the right work starts long before the RFP. It starts with pipeline discipline, proactive positioning, and breaking down silos.Marketer turned business developer Lee Jarboe, FSMPS, CPSM of JE Dunn Construction, shares how accurate pipeline data, smart market mix, and account-based marketing shorten the path from first touch to real conversations about client needs. With examples from large, multi-market operations, Lee explains why sales is a leading indicator, how to time resources, and when to say no so you can win better.She also makes the case for cross-functional alignment. Include marketing and BD in strategic growth talks, communicate the “why” behind pursuits, and stop the silos. The payoff is faster trust, sharper go/no-go calls, and teams that are all in when it counts.Topics discussed in this episode:AEC marketingPursuit strategySales pipelineGo/no-go decisionsAccount-based marketingClient experienceJE Dunn ConstructionConnect with Lee Jarboe, FSMPS, CPSM of JE Dunn Construction:Website- https://jedunn.com/LinkedIn: https://www.linkedin.com/in/leejarboe/Connect with Katie:  https://smartegies.com/ Rate, Review, & Follow on Apple Podcasts:We hope you're finding value in our AEC Marketing For Principals.  Your feedback is important to us and we'd love to hear from you. Here's how you can help.  Scroll to the bottom, rate our podcast with five stars, and select “Write a Review.”  Let us know what you found most helpful from this episode!  And if you haven't done so already, give the podcast a follow, and you'll be notified when new episodes come out.

Understand how communication shapes success in remote and hybrid workplaces. These episodes examine behavioral insights into remote team dynamics, productivity, and the evolving economics of work. Keywords: communication theory remote work, remote team productivity, behavioral economics workplace, hybrid work challenges, remote work strategies

Greg Hamilton joins the Marketer's Brief Podcasts to talk about the chain's four years as an NFL sponsor.

Marketers are hearing a lot about AI. But what does it actually change in the way teams work, make decisions, and connect with customers?In this conversation, Archana Dhankar (AI in Marketing Leader) draws on two decades of B2B marketing experience to argue that AI isn't just another tool. It's forcing a rethink of how marketing is structured. From smarter customer research to cross-team alignment, she explains why execution and soft skills are now as important as technical knowledge.This episode is all about the practical signals that show when a team is ready for AI, and the human skills that make adoption succeed.In this episode:→ How AI is changing customer research and ICPs→ Why specialists gain more from AI than generalists→ The role of soft skills in successful adoption→ Signs your team is ready to bring AI into strategy

Trust me I'm Lying by Ryan Holiday, the first book to blow the lid off the speed and force at which rumors travel online and get "traded up" the media ecosystem until they become real headlines and generate real responses in the real world. The culprit? Marketers and professional media manipulators, encouraged by the toxic economics of the news business.Confessions of a Media Manipulator"Trust me I'm Lying" by Ryan Holiday - Book PReviewBook of the Week - BOTW - Season 8 Book 36Buy the book on Amazon https://amzn.to/47wyp2XGET IT. READ :)#mediamanipulation #confessions #awareness FIND OUT which HUMAN NEED is driving all of your behaviorhttp://6-human-needs.sfwalker.com/Human Needs Psychology + Emotional Intelligence + Universal Laws of Nature = MASTER OF LIFE AWARENESShttps://www.sfwalker.com/master-life-awareness

Not Hot Take: Marketing shouldn't feel like a meeting. It should move you.This week, Verity sits down with Henry Hayes – Head of Marketing @ Passionfruit and the comedic content machine reshaping how brands build attention, internally & externally.Whether you know Henry from his LinkedIn comedy bits or his unconventional marketing strategies at Passionfruit, this conversation peels back the layers on what today's brand teams really need to nail.Think funny's overdone, or simply isn't for you? Think again.Press play to hear:Brand vs. Performance? That's Old News: Henry shares why separating the two is a risk in 2025 and beyond – and what should be done differently.Behind the ‘Comedy Content Machine': From Stan parodies to ‘The Bear for Marketers', Henry breaks down how he ideates – and why truth always trumps polish.Why Passionfruit Doesn't Spend on Ads: And what their founder said that changed everything.How to Unlock Employee Creators: Why leadership's job is to get out of the way, and let their teams build personal brands that fuel business growth.D2C Brands, You're Still Playing It Too Safe: Henry names names, shares what works, and dissects why brands still treat Instagram like a shop window.This one's part tactical teardown, part creative permission slip.Listen in. Rethink the rulebook. And maybe… be funnier.Chapters:00:00 – From Creator to Head of Marketing05:10 – Building Advocacy Internally10:20 – Marketing at the Speed of Culture14:40 – Why Passionfruit Doesn't Spend on Ads20:15 – D2C Brands Are Still Playing It Safe25:55 – Let Employees Create (Then Get Out of the Way)31:25 – Comedy Is a Marketing Tactic42:35 – You Are Not the CustomerRate & review Building Brand Advocacy:Apple PodcastsSpotifyConnect with Henry:On LinkedInOn InstagramOn TikTokVia Passionfruit's LinkedIn

Janice Wald is an accomplished author, speaker, freelance writer, and the founder of MostlyBlogging.com, a popular blog that provides practical tips and strategies for bloggers, marketers, and online entrepreneurs.    Janice attributes her ability to simplify complex information to her teaching background, making her content especially helpful for beginners.   She emphasizes the importance of patience in building an online presence, stating that blogging is a marathon, not a sprint.    Janice also notes her most popular products and services, including one-on-one coaching and a series of e-books on Amazon covering blogging, Instagram, monetization, and SEO.    Website: Mostly Blogging  LinkedIn: Janice Wald   Previous Episode: iam348-blogger-shares-tips-for-bloggers-and-marketers-through-her-website   Check out our CEO Hack Buzz Newsletter–our premium newsletter with hacks and nuggets to level up your organization. Sign up HERE.  I AM CEO Handbook Volume 3 is HERE and it's FREE. Get your copy here: http://cbnation.co/iamceo3. Get the 100+ things that you can learn from 1600 business podcasts we recorded. Hear Gresh's story, learn the 16 business pillars from the podcast, find out about CBNation Architects and why you might be one and so much more. Did we mention it was FREE? Download it today!

Real buying decisions are habitual. They're often emotional. Nudges assume people carefully weigh options, but in reality, they just grab what's familiar or easy.This week, Elena and Angela explore the gap between behavioral theory and marketing reality. They discuss why popular psychological insights like loss aversion, anchoring, and choice architecture often fall short when applied to actual campaigns. Plus, they share which behavioral principles still work in real-world marketing and why mental availability beats nudges for driving sustainable growth.Topics covered: [01:00] Why behavioral economics experiments don't always translate to real marketing [04:00] The most powerful behavioral principle that works repeatedly [06:00] How Apple masters anchoring and framing to shape perception of value [09:00] Why real buying behavior is habitual and emotional, not deliberate [11:00] The behavioral economics principle that's been overhyped [13:00] How mental availability compares to behavioral tactics like nudging [15:00] The one behavioral insight to keep in your marketing toolbox  To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter.  Resources: 2024 Behavioral Economics in Consumer Decision-Making Study: https://mideastjournals.com/index.php/mejelss/article/view/4  Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts. 

In the world of AI-powered marketing, experimentation is just the beginning. But how do you scale it for real business growth? Mika Yamamoto, Chief Customer and Marketing Officer at Freshworks, joins us to share her journey of moving beyond AI experimentation to driving AI-powered growth within a marketing org. From creating AI-driven customer support solutions to scaling AI tools for sales teams, Mika talks about the trials, triumphs, and the critical role of experimentation in shaping Freshworks' AI strategy. In this episode, we talk about how to implement AI tools effectively, gain executive buy-in, and unlock true growth potential with AI.  

“When it comes to climate – a brand cannot effectively power growth if it has an albatross around its neck, managing reputational risk is a huge part of a CMO's job today.” In this episode of Can Marketing Save the Planet? we kick off our “CMO mini-series” and catch up with Nick Lembo, Head of Marketing at Isometric, a carbon registry on a mission to reveal trust in carbon markets. Nick provides an expert breakdown of the carbon removal market he's involved in, explaining how organisations can, and are, purchasing scientifically verified credits to offset their unavoidable emissions. We discuss a whole host of areas with Nick, focusing in at times on the role of CMOs and the tensions between ambitious growth targets and authentic, defensible sustainability commitments. From brand and growth, which we know are intrinsically linked, to managing reputational risk, these are a core function of marketing leadership, which as environmental and societal challenges grow, become ever more complex. Nick offers pragmatic advice on building internal partnerships, finding your stories, and communicating progress without falling into the traps of greenwashing. We discuss the situation many have watched unfold this year, with organisations seemingly pulling back from sustainability commitments or at least, pulling back from communicating them. From Nick's perspective he reveals, "The reality that we're seeing on the ground is that organisations are absolutely still committed to climate goals and still making progress, most companies, when you actually dig a layer deeper, still have really aggressive emissions reductions and climate goals." When it comes to communicating what you are doing, Nick explains, “the reputational risk of not meeting your sustainability claims for your stakeholders is really real and can be a real drag on your growth, I think managing that is a huge part of a CMO's role today, if they don't want to dilute their brand.” This episode, along with the others in this mini-series provide food for thought for CMOs and senior marketer. So… Tune in as we talk to Nick about. The reality vs. the headlines – what are organisations doing. Credible carbon removal - the difference between legacy carbon credits and new, scientifically rigorous carbon removal, and why this matters for making defensible marketing claims. Why sustainability is not a trade-off but a critical force multiplier for your brand and a key lever for mitigating reputational risk. How CMOs can partner with sustainability officers as the internal experts, and learn to tell compelling, human stories backed by data. The need for CMOs to understand their organisational (sustainability) commitments, stepping forward to do the work and, communicating the small wins on the road to progress. For more information about Nick and the work he does at Isometric visit https://isometric.com/ . Enjoy - and if you love the podcast, share with your friends, family and colleagues. More to come in this series… and it's great to be back! ________________________________________________________________________ About us… We help Marketers save the planet. 

Hannah Elsakr, Vice President of New GenAI Business Ventures at Adobe, hears from enterprise marketing leaders every day about what they really need from their AI tools. She talks about why so many marketers are still hesitant to adopt AI into their workflows for true transformation, and how Adobe Firefly is helping to create commercially safe and ethically sourced generative AI to open new doors for your brand.  For Further Reading:Adobe's AI Vision: Hannah Elsakr on Empowering Creativity ResponsiblyAdobe Firefly and Adobe Express now feature Google's Gemini 2.5 Flash Image ModelWhat's Next in the Evolution of Generative AI-Powered Marketing  Listen on your favorite podcast app: https://pod.link/1715735755

SEO veteran Ian Lurie joins Matt Bertram to discuss navigating today's chaotic digital marketing landscape and why traditional metrics are becoming less reliable. They explore how the decline in click data requires a shift to lift-based measurement that correlates visibility improvements with revenue changes rather than traffic alone.• Marketers must focus on business performance over vanity metrics• Measurement requires correlating visibility (in rankings, SERP features, or AI mentions) with revenue increases • AI generates "average" content because it lacks human narrative capabilities• Creating effective content requires using AI as a tool within a human-directed creative process• Small businesses need to focus on teaching their audience and maximizing return on time invested• The core principles of effective marketing remain constant despite rapid technological changes• Tracking neutral user views rather than personalized search results provides better performance data• Testing should focus on revenue impact.—----------Guest Contact Information: https://www.linkedin.com/in/ianlurie/,https://www.ianlurie.com/—----------More from EWR and Matt:Leave a Review if it was content you enjoyed: https://g.page/r/CccGEk37CLosEB0/reviewFree SEO Consultation: https://www.ewrdigital.com/discovery-callOne-on-One Consulting: https://www.ewrdigital.com/digital-strategy-consulting/private-consulting-session—The Unknown Secrets of Internet Marketing podcast is a podcast hosted by Internet marketing expert Matthew Bertram. The show provides insights and advice on digital marketing, SEO, and online business. Topics covered include keyword research, content optimization, link building, local SEO, and more. The show also features interviews with industry leaders and experts who share their experiences and tips. Additionally, Matt shares his own experiences and strategies, as well as his own successes and failures, to help listeners learn from his experiences and apply the same principles to their businesses. The show is designed to help entrepreneurs and business owners become successful online and get the most out of their digital marketing efforts.Find more great episodes here: https://www.internetmarketingsecretspodcast.com/  https://seo-podcast-the-unknown-secrets-of-internet-marketing.buzzsprout.comCheck out our backlog at Best SEO Podcast on YouTube and find our full-length video interviews @InternetMarketingSecrets on YouTubeFollow us on:Facebook: @bestseopodcastInstagram: @thebestseopodcastTiktok: @bestseopodcastLinkedIn: @bestseopodcastPowered by: ewrdigital.comHosts: Matt Bertram Disclaimer: For Educational and Entertainment purposes only.Support the show

This Week: Saul Colt and Duane Forrester join Bob to discuss Google getting off light, AI really is replacing us, Cracker Barrel's capitualation, brand-sponsored films winning at film festivals, plus this week's #FairFailFoul.

New baby, new perspective, and yes, even unsubscribes can teach you something.  In this episode, Daniel shows up as a first-time dad, running on no sleep but plenty of diaper-changing reps, while Jay brings the unsubscriber data that'll make any marketer stop panicking and start paying attention. Why do consumers ghost after the welcome offer? What's unsubscribe season and how can we prepare for it? They break it down.  And, Daniel also gets candid about his newsletter hitting 150,000+ subscribers and the hilarious side effect of readers accusing him of using AI just because of emojis and dashes. He sets the record straight why it's totally fine if people unsubscribe. It means the right audience sticks around longer. If you're a Marketer looking to stop panicking when people leave your list, this is the episode for you.

Welcome to this Season 10 teaser episode of the Behavioral Economics in Marketing Podcast, where we revisit Season 9's groundbreaking exploration of the economics of remote work — a topic that has transformed how organizations operate in today's world. Season 9 uncovered how remote work reshapes incentives, productivity, and employee engagement through behavioral economics. Now, we build on those insights by focusing on one of the biggest hurdles remote teams face: communication. In this episode, we dive into Communication Theory and Remote Work Dynamics, revealing how distance, technology, and human behavior complicate clear communication. Discover practical strategies to cut through noise, reduce misunderstandings, and foster stronger collaboration in your distributed teams. If you lead or work in a remote or hybrid environment, this episode offers essential behavioral tools to help your team connect more effectively and perform at its best.

Eighteen years ago, one strange little sales page hijacked my brain and never let go. It made me believe my laptop could set me free, and I've been chasing that idea ever since. In this episode, I unpack that story and what it teaches us about messages that last.

Welcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, Robert Rose, behind the bar serving one of his splendid cocktails while our host Ian Truscott, a CMO but not a rockstar, picks his brain on a marketing topic.  This week, over a refreshing cocktail, Ian and Robert discuss an idea Robert shared about losing creativity in B2B marketing on Goldenhour, a LinkedIn Live event with Anthony Kennada, founder of Audience Plus and three-time CMO. Some key points from the discussion: Data and processes are overshadowing creativity in marketing. Many marketers are leaving the profession due to a lack of creativity. AI is not solving the problem. Precision in marketing can lead to mediocrity. Marketers are focusing on efficiency rather than emotional connection. If you have a question for the bar or an opinion on this week's discussion, please get in touch - just search “rockstar cmo” on the interwebs or LinkedIn. Enjoy! — The Links The people: Ian Truscott on LinkedIn Robert Rose on LinkedIn Mentioned this week LinkedIn live event - Goldenhour: The Paradox of Content Marketing in the AI Age: Humanity Over Speed Robert's Lens Newsletter Valuable Friction - Robert Rose Robert's new relaunched website: Robertrose.net Robert's firm - Seventh Bear Ian's firm - Velocity B Rockstar CMO: The Beat Newsletter that we send every Monday Rockstar CMO on the web, Twitter, and LinkedIn Previous episodes and all the show notes: Rockstar CMO FM. Track List: We'll be right back by Stienski & Mass Media on YouTube Piano Music is by Johnny Easton, shared under a Creative Commons license You can listen to this on all good podcast platforms, like Apple, Amazon and Spotify. This podcast is part of the Marketing Podcast Network Learn more about your ad choices. Visit megaphone.fm/adchoices

Eighteen years ago, one strange little sales page hijacked my brain and never let go. It made me believe my laptop could set me free, and I've been chasing that idea ever since. In this episode, I unpack that story and what it teaches us about messages that last.

Marketers: it's time to think about Black Friday and reaching your end of year sales goals. In this episode, I share a marketing checklist for Q4 that you can get started on today! Thanks to Metricool for sponsoring this episode. Get 30 days free on any Metricool plan with code LATASHA using this link: ⁠https://metricool.com/?utm_source=podcast&utm_medium=influencer&utm_campaign=20250905_latasha-james_sign-up_en&utm_content=audio&utm_term=q3⁠Q4 Reset (free workshop with me!) ⁠https://event.webinarjam.com/register/57/14pm0fyl⁠Lock in Flodesk Unlimited Pricing: ⁠https://flodesk.com/c/LATASHA⁠Hire me for content batching and more: ⁠https://www.jamesandpark.com/contact⁠Join my free community, DOWN TO BUSINESS, to connect with me and other viewers: ⁠https://www.skool.com/down-to-business-with-latasha-5593/⁠

Sarah Clarke, Business Director, Data & Strategy - UM Central (McCann), came to the Birmingham Marketing Meetup to discuss how we can approach marketing like bees.

In this episode of Supercharge Marketing, Pius Chan talks with Jacob Brain, Director of Operations at Marketers in Demand, about what it takes to create content systems that scale, especially for small, scrappy B2B teams. Jacob shares how to build a repeatable framework for content that starts with the source: the subject-matter experts inside your organization. “Content needs to come directly from an expert source," he says. That insight drives his three-part model: source, develop, and distribute. It's a process that guarantees your content reflects real perspective, not AI-generated filler. Jacob also digs into the balance between in-house work and outsourcing, and how to avoid spinning your wheels on content that doesn't move the needle. His advice? Slow down to define your strategy, then move fast with execution. “Something is better than nothing,” he says. “Get something out the door and make decisions based on the data.” If you're a marketer trying to do more with less, this episode's packed with practical, real-world advice to help you get moving. What You'll Learn How to turn expert insights into content that actually scalesA simple, repeatable system: source → develop → distributeWhen to outsource, when to keep content in-houseHow small teams can outplay bigger ones by focusing on one channel and one metricWhy slowing down to set your strategy makes everything else faster (and better) Why It Matters No system? Expect burnout, chaos, and results that miss the markIf your content lacks real perspective, your brand blends in with the crowdSmall teams that focus can punch way above their weightSkipping strategy wastes time and stalls growthContent without expert insights feels flat, forgettable, and easy to ignore ABOUT THIS PODCAST Welcome to Season 3 of Supercharge Marketing. This season isn't just about choosing the right channels; it's about creating content with purpose. Why? Because we're living in a marketing-led buyer's journey. This season, we'll talk about how marketers can own the revenue conversation by building purposeful, strategic content that connects with audiences across multiple channels. Whether you're in a startup, an agency, or a large enterprise, we'll show you how to harness the power of omnichannel and multichannel strategies to engage customers and generate the leads that lead to revenue. Get ready for expert insights, tactical tips, and real-world examples that will make you feel like the superhero of your marketing team.

When Jay Schwedelson sat down with Sophie Miller, it wasn't just about social media tips—it was about how one person turned a scrappy Instagram page into the global community for marketers. Sophie built Pretty Little Marketers from her university sofa into a movement that now reaches hundreds of thousands, all while staying laser-focused on simplicity, value, and connection. This episode digs into the tactics behind her growth, her love for LinkedIn, and the newsletter strategy that keeps her audience hooked.ㅤSign up for Sophie's newsletter for weekly social media insights.Join the Pretty Little Marketers community to connect with marketers worldwide.Follow Pretty Little Marketers on LinkedIn.ㅤBest Moments:(02:26) Sophie shares how a moment of overwhelm at university sparked the start of Pretty Little Marketers(05:25) The surprising truth about building a massive social following as a team of one(07:30) Why creating a “shared space” is the foundation of real community growth(11:22) How LinkedIn became Sophie's secret weapon and why she still loves it today(17:07) The intentional difference between her company page and personal page content(25:20) The genius of a newsletter digest that makes readers smarter without overwhelming them(30:15) Sophie on why speaking at Guru Conference about email feels like a whole new chapterㅤCheck out our 100% FREE + VIRTUAL EVENTS! ->Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!Register here: www.GuruConference.comㅤCheck out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ㅤMASSIVE thank you to our Sponsor, Marigold!!Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).Claim your offer now at jayschwedelson.com/emma

Far beyond a productivity hack or sustainability trend, the regenerative mindset offers marketers and leaders a framework to design work, creativity and impact that helps build value. You'll have to listen to find out about the Goose! Drawing from systems thinking and marketing strategy, Daniel and Ciaran challenge the “hustle at all costs” mentality and instead champion a more humane, resilient and adaptable approach to digital marketing. In This Episode: What is a Regenerative Mindset? Understand the key difference between sustainability and regeneration - why one aims to sustain the status quo and the other aims to restore, replenish, and grow. Rethinking Productivity and Growth Explore why traditional productivity models are failing marketers in the age of AI, information overload, and fragmented attention, and what to do instead. AI as a Regenerative Tool Rather than using AI to do more, faster, Daniel and Ciaran explore how AI can help reduce cognitive burden, fuel creativity, and foster experimentation when used mindfully. Designing Regenerative Marketing Systems Discover how regenerative principles, such as reciprocity, interdependence, and feedback loops, can help build more sustainable, and effective marketing strategies. Tools, Mindsets and Micro-practices From digital decluttering to reflective learning and systems thinking, the hosts share practical approaches to integrating regeneration into your professional life. Key Takeaways: Regeneration is not about working less, it's about working in flow with better results and less burnout Marketers must go beyond campaign thinking and start designing ecosystems of value and renewal Rest, reflection and curiosity are not luxuries, they're strategic assets A regenerative mindset helps you lead through complexity and adapt with clarity The future of digital marketing isn't just AI or data, it's resilience, systems thinking, and human-centred creativity.

Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We're breaking down highly involved, complex research into plain language and takeaways any marketer can use.In this episode, Elena and Rob discover how our brains decide whether we like an ad in just three seconds, revealing that early emotional impact matters more than dramatic endings for advertising success.Topics covered:   [01:00] "Neural Signals of Video Advertisement Liking: Insights into Psychological Processes and their Temporal Dynamics"[02:00] How fast people decide if they like or dislike an ad[03:00] Brain activity shifts from emotion to social cognition to evaluation[04:00] Early neural signals predict population-level ad performance[05:00] First 10 seconds matter more than the ending[06:00] Why early branding beats waiting until the end  To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter.  Resources: Chan, Hang-Yee, Maarten A. S. Boksem, Vinod Venkatraman, Roeland C. Dietvorst, Christin Scholz, Khoi Vo, Emily B. Falk, and Ale Smidts. 2024. “Neural Signals of Video Advertisement Liking: Insights into Psychological Processes and Their Temporal Dynamics.” Journal of Marketing Research. https://doi.org/10.1177/00222437231194319 Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts. 

How can modern marketers thrive by busting myths, embracing authenticity, and ditching perfection?In this episode of The Hard Corps Marketing Show, I sat down with Jessica Nickerson and Andy Pondillo, Senior Content Solution Consultants at LinkedIn and co-hosts of The Making of a Marketer podcast. These two bring a fresh, no-nonsense approach to marketing, challenging outdated ideas, calling out the myth of high production value, and pushing for real human connection in the age of AI and social media.Jessica and Andy break down why chasing perfection or copying big brands isn't the answer. They discuss the fear that holds many marketers back, the evolution of content on platforms like LinkedIn, and the growing importance of storytelling, vulnerability, and consistency. Instead of polished scripts and vanity metrics, they encourage marketers to focus on audience impact, test-and-learn strategies, and community-driven content.In this episode, we cover:Why high-budget, over-polished content often falls flat and what works insteadHow to overcome fear and analysis paralysis in your marketing strategyThe shift from formal professionalism to authenticity and storytelling on LinkedInWhy marketers should rethink metrics like CPL and focus on broader business outcomesHow brand case studies (like Chili's and Duolingo) prove that authenticity winsThe value of consistent content creation and the power of 100 postsIf you're ready to drop the filters, rethink your content strategy, and connect with your audience on a real level, this episode is full of bold insights and practical advice you won't want to miss!

Send us a textIn this episode of Imperfect Marketing, I sit down with Nikki Rausch, sales strategist, coach, and master practitioner of Neuro-Linguistic Programming (NLP). We explore how understanding communication at a deeper level can transform the way you sell, market, and connect with others.Nikki shares her unexpected journey into NLP—beginning with a mentor's observation about her body language—and how this one insight set her on a path to over 1,200 hours of NLP training. Along the way, we discuss:Understanding NLP and Its Power in CommunicationWhat NLP really is (and what it isn't)The three categories of communication—words, body language, and voice quality—and why words alone make up just 7%How to adjust your communication style to create stronger connection and trustUsing NLP in Sales and MarketingThe role of “toward” vs. “away from” motivational traits in persuasive messagingHow to balance benefit-focused and pain-point-driven language to appeal to more of your ideal audienceWhy repelling the wrong audience is just as important as attracting the right oneStrategic Word Choices That Make or Break ConversionsThe hidden sales-killer in your copy: why “if” slows down buying decisionsThe simple shift to “when” for stronger embedded commandsHow small tweaks in language can make your offers more compellingKey Takeaways for Marketers and Sales ProfessionalsMarketing is for the buyer who is ready now—stop holding back for fear of judgmentFlexibility in communication attracts more of the right clients without diluting your messageWhy NLP techniques work hand-in-hand with AI-generated content to personalize and convertWhether you're a marketer looking to fine-tune your messaging, a sales professional aiming to increase conversions, or simply someone who wants to communicate with greater influence, this episode offers actionable insights you can start using immediately.Are you ready to unlock the hidden potential in your words, body language, and delivery? Tune in to discover how NLP can transform the way you connect, sell, and market.Connect with NIKKI RAUSCH: WEBSITE: https://yoursalesmaven.com/CONTACT INFO: nikki@yoursalesmaven.com|Facebook - https://www.facebook.com/yoursalesmaven/Instagram - https://www.instagram.com/your_sales_maven/Linkedin - https://www.linkedin.com/in/nicolerauschFREE RESOURCE: Free Training: Seal The Deal: Questions that close sales  https://yoursalesmaven.com/imperfect Looking to leverage AI? Want better results? Want to think about what you want to leverage?Check and see how I am using it for FREE on YouTube. From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain. Watch here

Why does a $149 pair of headphones feel like a bargain — just because you saw a $399 pair first? That's the power of anchoring, one of the most influential (and often overlooked) pricing strategies in behavioral economics. In this episode of Behavioral Economics in Marketing, we explore how the very first number your customer sees — whether it's a premium product, a crossed-out “original price,” or a high-priced menu item — can shape every decision that follows. You'll learn how to use anchoring to your advantage without crossing ethical lines, plus actionable tactics like tiered pricing, decoy options, and reset strategies if your anchor misses the mark. Whether you're pricing products, proposals, or promotions, anchoring helps you influence value perception and drive more confident conversions. Key topics: pricing psychology, value framing, consumer behavior, ethical marketing, pricing tiers, sales strategy.

Too many options can overwhelm customers and stall purchases. This episode offers insights on simplifying choice architecture to improve e-commerce experiences and increase sales. Keywords: paradox of choice, e-commerce optimization, consumer decision fatigue, behavioral economics shopping, online sales strategies

Kertesz reflects on three years in the CMO role, including how media placements have become a form of creative messaging and how the DTC-born brand is embracing multichannel marketing. Plus, how the brand's “Send Face Pics Instead” went viral.

The season's almost wrapped. Budgets are in. And for many event marketers, that means it's time to shift into prep mode for 2026. But where do you start? And how do you plan with intention, not just habit?While every company is approaching things a little differently, seasoned event pros know this moment sets the tone for next year's success. But too often, planning gets lost in spreadsheets, silos, or surface-level reflection.So Coty Adams is stepping in to host—and we're bringing back two strategic voices to share how they're approaching 2026: what's shifting, what's working, and how to make your planning process more effective than ever.→ Sarah Gannon (Director, Corporate Events at MathWorks), a 25-year industry leader and recognized voice in corporate experiential marketing and strategic event planning→ Garrett Burnett (Head of Global Events at Silicon Labs), a seasoned global event leader with a strong track record across user conferences, trade shows, and international activationsIn this episode, you'll learn: ✅ How experienced marketers audit the past season and spot what to improve ✅ Where to begin when mapping out a 2026 strategy rooted in results ✅ Small tactical shifts that lead to stronger alignment and fewer planning misstepsIf you're ready to prep with purpose (not guesswork) this is your starting line.----------------------------------Connect with them:Sarah Gannon: https://www.linkedin.com/in/sarahehamilton/ Garrett Burnett: https://www.linkedin.com/in/garrett-burnett/Connect With UsCoty Adams: https://www.linkedin.com/in/cotykadams/Matt Kleinrock: https://www.linkedin.com/in/matt-kleinrock-9613b22b/Our Company: https://rockwayexhibits.com/ 

Welcome to the Health Marketing Collective, where strong leadership meets marketing excellence.On today's episode, we're joined once again by Melissa Fors Shackelford, health marketing strategist, accomplished consultant, renowned keynote speaker, and now Amazon's #1 bestselling author with her new book, “Harnessing Purpose: A Marketer's Guide to Inspiring Connection.” Host Sara Payne leads a deep-dive conversation into the essential role of purpose in marketing, exploring how both personal and brand purpose are at the very heart of meaningful work and, crucially, business success.Melissa draws on two decades of shaping brand and growth strategies for healthcare organizations, including Optum, Hazelden Betty Ford, and Cigna's Evernorth, to share why connecting our personal “why” with the organizational mission isn't just aspirational, but also practical, powerful, and profitable. Together, Sara and Melissa unpack the realities of burnout and the so-called “soul-selling” reputation that sometimes haunts the marketing profession, contrasting it with Melissa's own purpose-driven approach. The episode explores how leaders and organizations can avoid performative platitudes, instead cultivating authentic, values-aligned cultures that foster engagement, resilience, creativity, and tangible business outcomes.Whether you're feeling disconnected from the “why” of your day-to-day or are a marketing leader looking to inspire deeper commitment within your team, today's discussion is packed with actionable guidance, real-world examples, and candid advice on harnessing purpose for both individual fulfillment and organizational growth.Key Takeaways:Aligning Personal and Brand Purpose Unlocks Engagement and Performance: Melissa emphasizes that the most effective marketing and the most fulfillment for marketers happens when personal purpose aligns with brand values. Marketers who understand both their own “why” and their organization's mission are more resilient, creative, and motivated, producing authentic campaigns that resonate internally and externally.Purpose-Driven Companies Outperform Competitors: The episode isn't just about feel-good motivation Melissa cites research (from the likes of HBR and Deloitte) that shows 85% of businesses with a clear purpose see sales increase, while 42% without purpose see stagnation or decline. Purpose-driven organizations attract like-minded employees and customers, resulting in higher engagement, loyalty, and performance.Authenticity and Consistency Are Essential to Building Trust: Saying the right things isn't enough; posting values on lanyards or walls without truly living them can actively erode employee and consumer trust. Melissa and Sara discuss why it's critical for leadership to model values and use them as a filter for decisions from hiring to service delivery, especially in high-stakes sectors like healthcare.Purpose as a Decision-Making Filter Empowers Employees: The ultimate goal is for every employee to use company purpose and values as a guide in daily and “in the moment” decisions, especially when leaders aren't around. This means purpose isn't just strategy, it's culture, empowering staff with clarity and confidence, and fueling both psychological safety and creative risk-taking.Marketing Can and Should Be a Force for Good: Melissa challenges marketing's manipulative stereotype by sharing real healthcare examples where marketing ethics and mission-driven approaches protect vulnerable populations and foster positive change. She encourages all marketers to use their role for good, highlighting the growing importance of authenticity in both B2C and B2B environments.To connect with Melissa Fors Shackelford or learn more about her bestselling book, visit harnessingpurpose.com or reach out on...

Are you ready for some football?The 2025 NFL season kicks off this week with the defending champion Philadelphia Eagles hosting the Dallas Cowboys on Thursday night.The highest linear TV ratings are usually delivered by live sports broadcasts and no entity is a more reliable generator for eyeballs than the NFL.It should then come as no surprise that drugmakers want to intensify their relationship with the league.Take, for example, Novartis was named the first-ever corporate pharmaceutical partner of the NFL in March.The announcement came one month after the Swiss pharma giant ran its first Super Bowl ad to raise awareness for breast cancer.While Novartis receives top billing as the lead pharma sponsor for the NFL, there are other health brands pursuing opportunities with players and franchises across the league.This week, we're joined by Stacia Garner, VP of marketing at Edwards Lifesciences, to discuss the company's partnership with the Los Angeles Rams to raise awareness of heart valve failure.-TRENDSAnd for our Trends segment, we welcome back Steven Madden to MM+M and dive into the ongoing turmoil at the CDC.  Music: “Deep Reflection” by DP and Triple Scoop Music. Step into the future of health media at the MM+M Media Summit on October 30th, 2025 live in NYC! Join top voices in pharma marketing for a full day of forward-thinking discussions on AI, streaming, retail media, and more. Explore the latest in omnichannel strategy, personalization, media trust, and data privacy—all under one roof. Don't wait—use promo code PODCAST for $100 off your individual ticket. Click here to register! AI Deciphered is back—live in New York City this November 13th.Join leaders from brands, agencies, and platforms for a future-focused conversation on how AI is transforming media, marketing, and the retail experience. Ready to future-proof your strategy? Secure your spot now at aidecipheredsummit.com. Use code POD at check out for $100 your ticket! Check us out at: mmm-online.com Follow us: YouTube: @MMM-onlineTikTok: @MMMnewsInstagram: @MMMnewsonlineTwitter/X: @MMMnewsLinkedIn: MM+M To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.Music: “Deep Reflection” by DP and Triple Scoop Music.

Marketing and sales teams clash over lead quality versus pipeline readiness. Kelly Hopping, CMO of Demandbase, explains why sales teams dismiss marketing's lead generation efforts. She reveals that sales wants fully qualified pipeline with verified budget, timing, and buyer intent rather than raw lead volume. The discussion covers how marketers can shift from vanity metrics like website visitors to pipeline metrics that sales actually values.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Marketers love chasing Gen Z. But here's the trillions-of-dollars blind spot:Gen X and Boomers control nearly 70% of U.S. disposable income and outspend younger generations in nearly every major category — alcohol, beauty, travel, finance, and more.So why are brands still ignoring them?In this episode, I sit down with Brent Rivard, founder and CEO of Geezer Creative, an agency built on a radical idea: the “forgotten generation” isn't just relevant — they're the growth engine brands are missing.We unpack how the ad industry's obsession with youth culture has aged itself out of opportunity, what's at stake for marketers, and how Gen X and Boomers are reshaping the creative economy.You'll also hear shocking stats about how the industry treats its veterans, the challenges older professionals face in a rapidly evolving gig economy, and why AI is becoming a make-or-break skill for creative professionals of every generation.Because if brands keep underestimating us, that's on them. But if we underestimate ourselves? That's on us.The creative economy is shifting fast — from AI to the rise of the gig economy — and this conversation will give you a fresh (and dare I say slightly rebellious?) perspective on where your experience fits next.“The last thing the world needed was another ad agency, so we opened one. But we didn't just open one–we opened one that has a point of view.” ~ Brent RivardIn This Episode:-Ageism in the advertising industry-Why Gen X consumers are crucial for marketing success-Geezer Creative's approach to Gen X-centered marketing-The advantage of intergenerational marketing teams-Adapting to the gig economy in the creative space-Shifting client priorities and how agencies can adapt-AI and its impact on the creative industry-Encouraging older professionals to embrace new opportunities-Creative solutions for dealing with layoffs and market shiftsAnd much more!Resources:-Free Guide to LinkedIn Job Hunting for the 40+ Crew - https://www.itgetslateearly.com/job-guide-The Gen X Career Meltdown - https://www.nytimes.com/interactive/2025/03/28/style/gen-x-creative-work.htmlConnect with Brent Rivard and Geezer Creative:-Brent Rivard LinkedIn: https://www.linkedin.com/in/brent-rivard-7ba8b37/-Geezer Creative LinkedIn - https://www.linkedin.com/company/geezer-creative/-Website: https://www.geezercreative.com/Connect with Maureen Clough:-LinkedIn: maureenwclough - https://www.linkedin.com/in/maureenwclough/-Website: itgetslateearly.com - https://www.itgetslateearly.com/-Instagram:

Traditional ABM is changing fast. Are you keeping up? In this episode, you'll learn how AI can power up your ABM, personalize outreach at scale, and boost engagement without losing the human touch. Get real strategies and tools to build trust and measurable results.And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, and a whole lot more. Visit https://strategycast.com/ for more details.==Let's Break It Down==07:49 Tech Platforms: Skills and Strategy Barriers08:30 "Scaling Personalized Web Experiences"14:17 "AI-Driven Personalized Messaging Journeys"18:46 "Streamlined Tech and Personalized Engagement"21:00 Personalized Account Strategies with AI23:05 Thoughtful Direct Mail Strategies26:27 Personalization Erodes Media Trust31:59 Streamlining Sales Signal Detection33:58 Endless Data Hygiene Challenge==Where You Can Find Us==Website: https://strategycast.com/Instagram: https://www.instagram.com/strategy_cast/Facebook: https://www.facebook.com/strategycast==Leave a Review==Hey there, StrategyCast fans!If you've found our tips and tricks on marketing strategies helpful in growing your business, we'd be thrilled if you could take a moment to leave us a review on Apple Podcasts. Your feedback not only supports us but also helps others discover how they can elevate their business game!

A 2020 study found that only the right brand architecture strategy maximizes reputation spillover while preventing underinvestment. But most companies make this critical decision based on emotion rather than data. This week, Elena, Rob, and Director of Brand Beth Kuchera explore when to use one brand across everything versus splitting them up. They reveal the five ways brand architecture impacts business success and share why getting this wrong can waste expensive "brain space" that's impossible to recover. Topics covered: [01:00] Research on branded house versus house of brands strategy[05:00] Five ways brand architecture helps or harms your business [10:00] Strategic upsides and downsides of branded house approach [14:00] Creative challenges of extending versus building new brands [17:00] Resources as the most important decision-making factor [24:00] Measuring brand effectiveness across multiple products  To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter.  Resources: Yu, Jungju, A Model of Brand Architecture Choice: A House of Brands vs. A Branded House (May 28, 2020). Yu, J. (2021). A model of brand architecture choice: a house of brands vs. A branded house. Marketing Science, 40(1), 147-167., Available at SSRN: https://ssrn.com/abstract=3116284 or http://dx.doi.org/10.2139/ssrn.3116284  Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts. 

Marketing and sales teams clash over lead quality versus pipeline readiness. Kelly Hopping, CMO of Demandbase, explains why sales teams dismiss marketing's lead generation efforts. She reveals that sales wants fully qualified pipeline with verified budget, timing, and buyer intent rather than raw lead volume. The discussion covers how marketers can shift from vanity metrics like website visitors to pipeline metrics that sales actually values.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Sales and marketing teams at war? You're not alone. While most companies treat these as separate functions fighting for resources, the winning businesses have cracked the code on true revenue alignment.In this eye-opening episode, I sit down with A. Lee Judge, author of "CASH" and founder of Content Monster, who reveals the uncomfortable truth about why some companies are eliminating CMO positions entirely and replacing them with Chief Revenue Officers. But it's not what you think.Lee, who uniquely served as both a marketer managing Salesforce and a bridge between warring departments, shares the simple meeting strategy that transformed competing teams into unified revenue machines. You'll discover the specific metrics that keep marketers employed when budget cuts come, and why learning to "speak sales language" isn't just helpful—it's survival.Key Takeaways:Why the traditional marketing "handoff" to sales is dead (and what replaces it)The sports team analogy that will change how you view sales and marketing foreverHow to reverse-engineer closed deals to discover what marketing actually worksThe meeting hack that eliminates silos and creates alignment overnightSpecific revenue-focused KPIs that prove marketing's worth to the C-suiteWhy 80% of the customer journey happens before sales gets involvedWhether you're running a team of 2 or 200, the principles Lee shares about creating feedback loops, shared metrics, and collaborative systems will transform how you think about growing your business. Perfect for marketing professionals, entrepreneurs, business owners, and anyone tired of internal battles hurting their bottom line.Warning: This episode challenges everything most businesses believe about sales and marketing departments. Listen only if you're ready to revolutionize your revenue approach.Guest Resources:A. Lee Judge's book "CASH: The 4 Keys to Better Sales, Smarter Marketing, and a Supercharged Revenue Machine" - Available on AmazonContent Monster (Lee's multimedia content agency) - contentmonsta.comA. Lee Judge's website - aleejudge.comLearn More: Buy Digital Threads: https://nealschaffer.com/digitalthreadsamazon Buy Maximizing LinkedIn for Business Growth: https://nealschaffer.com/maximizinglinkedinamazon Join My Digital First Mastermind: https://nealschaffer.com/membership/ Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmo Download My Free Ebooks Here: https://nealschaffer.com/books/ Subscribe to my YouTube Channel: https://youtube.com/nealschaffer All My Podcast Show Notes: https://podcast.nealschaffer.com

In this special Season 10 teaser episode of the Behavioral Economics in Marketing Podcast, we revisit Season 8 — a deep dive into the timeless 4 Ps of marketing through a behavioral economics lens. We highlight the impactful episode: The Paradox of Choice in E-Commerce, which reveals how overwhelming options lead to decision fatigue and lost sales — and offers smart strategies to simplify customer choices. Then, we introduce a brand-new companion episode: Anchoring and Pricing: How First Impressions Shape Purchase Decisions. Discover how the first price your customers see sets their expectations and influences buying behavior. Learn how to craft powerful pricing anchors ethically to boost perceived value and conversion. Whether you're refining pricing strategy or streamlining the customer journey, this episode pairing will elevate your marketing with proven behavioral insights.   Behavioral Economics in Marketing Podcast | Understanding how we as humans make decisions is an important part of marketing. Behavioral economics is the study of decision-making and can give keen insight into buyer behavior and help to shape your marketing mix. Marketers can tap into Behavioral Economics to create environments that nudge people towards their products and services, to conduct better market research and analyze their marketing mix. Sandra Thomas-Comenole | Host | Marketing professional with over 15 years of experience leading marketing and sales teams and a rigorously quantitative Master's degree in economics from Rensselaer Polytechnic Institute. 

Webinars are everywhere, but most marketers are doing them wrong.  In this episode, Daniel sits down with Logan Lyles, founder of Demand Shift, to break down the Webinar Fast Track Framework and how to turn sign-ups into real results.  From the #1 mistake B2B brands make, to building a series that actually converts, Logan shares how to rethink promotion, registration flows, live engagement, and repurposing content. You'll learn: > Why most webinar strategies fail to deliver sales opportunities > How to design titles, graphics, and landing pages that actually drive clicks > The two-step registration hack that 5–10x's booked calls > Ways to boost live attendance with polls, exclusives, and giveaways > How to repurpose webinars into endless content fuel If you're a Marketer who wants to host better (and more engaging live events), this is the episode for YOU. Follow Logan: LinkedIn: https://www.linkedin.com/in/loganlyles/ Follow Daniel: LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing/ Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

What if the boldest move in marketing wasn't about being louder, but about being truer to who you really are? Nedra Rezinas joins us to challenge conventional marketing wisdom with her refreshing approach designed specifically for introverts and highly sensitive entrepreneurs.Nedra's journey from web designer to marketing strategist reveals how listening to clients' needs led her to discover her true calling. After 16 years in web design, she noticed clients consistently asking, "What do I do after the website is built?" This gap became her opportunity to serve a community she naturally understood – fellow introverts seeking authentic marketing guidance.The conversation takes a powerful turn when Nedra boldly states that "you don't have to do it all" in marketing – a perspective she admits feels almost "blasphemous" in an industry that often pushes omnipresence. By giving permission to skip video content or certain platforms when they don't align with your strengths, she immediately reduces the overwhelm that paralyzes many sensitive business owners. Her "done is better than perfect" philosophy similarly liberates clients from the perfectionism that prevents progress.We explore practical strategies for introverts to network effectively, including volunteering at events to have a built-in purpose, following a "one to two meeting rule" to evaluate groups efficiently, and creating structured environments where meaningful connections can form. Nedra's "Quiet Networking" initiative replaces unstructured "schmoozing" with intentional, topic-driven small group discussions – reimagining networking for those who find traditional approaches draining.For anyone feeling stuck or afraid to be visible, Nedra offers this gem: ask your existing clients why they chose to work with you. This simple yet powerful suggestion shifts the focus from abstract marketing concepts to concrete feedback from people who already value your work – a perfect encapsulation of her relationship-focused approach to marketing, which prioritizes human connection over techniques.Ready to market your business in a way that honors your introvert nature while still creating meaningful impact? This conversation will show you how authenticity becomes your greatest marketing asset.Support the show When you subscribe to the podcast, you are supporting our work's mission, allowing us to continue highlighting successful women in a variety of careers to inspire others helping pay our wonderful editor, Chris, and helping me in paying our hosting expenses.