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Study and process of soliciting customers

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  • May 25, 2022LATEST
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Latest podcast episodes about marketers

The Social Media Manager
28: Instagram Tips + Record Labels Making Artists be TikTok Creators

The Social Media Manager

Play Episode Listen Later May 25, 2022 13:51


About this episode: Dakota Jeane talks about how record labels are making recording artists join TikTok, sometimes against their will. And a few Instagram tips to help beat the algorithm we all dread. My InstagramThe Social Media Manager InstagramJoin the waitlist for the SMM CourseMy TwitterThe ServicesSupport the showAbout The Social Media Manager:This podcast is for social media managers and for business owners trying to figure out the whole social thing themselves!  I'm your host Dakota Jeane – I started out in social media as a career by accident. I was working for the Kardashian sisters as their Retail Director for DASH in 2013 and had some aggressive goals to make the stores successful. I needed to bootstrap and do some marketing. Little did I know that my days of MySpace, Twitter, and growing my personal Instagram would give me the foundation to build our DASH Instagram account up 58% to 1.2 M followers in less than a year. Since then, I have helped hundreds of small and large businesses find their voice and grow their brand on social media! So now I'm here spreading my knowledge through this podcast so I can reach even more people like you who are looking to lead and let social media work for you. Let's do the damn thing, shall we?Support the show

Apptivate
How Marketers Influence Consumer Habits - Joaquín Flores (Kavak)

Apptivate

Play Episode Listen Later May 24, 2022 39:21


Joaquín Flores is the Global Online Vice President at Kavak, a digital ecosystem of services for buying and selling used vehicles in Latin America, including financing, maintenance, and auto insurance. Kavak changed the way people buy and sell cars in Mexico and beyond. Joaquín discusses how consumers can adapt to new purchasing habits and why building an app was integral to Kavak's marketing strategy. Joaquín is a mathematician who moved into the world of tech when he realized that individuals have the ability to change consumer behaviors. Before his role at Kavak, he worked in a variety of roles, from search engine marketing for Linio México and strategic planning for Coca-Cola FEMA to Chief Marketing Officer and Head of Business Intelligence for Variv Venture Builder. Joaquín is based in Mexico City.Questions Joaquín Answered in this Episode:Why do you think the digital startup industry has been accelerating in Mexico, and when did it become apparent to you that the industry was growing significantly?Where do your focuses lie today as Global Online VP for Kavak?What was the reason for building out an app?How do you see the app playing within the consumer lifecycle?How do you educate people about a platform like Kavak? And what is their readiness to use a platform like this?What's got you really excited about 2022?Timestamp:3:18 From mathematician to tech startup9:41 Joaquin's background15:34 Why Kavak exists18:43 Joaquin's focus22:37 Why Kavak built an app31:20 Showing a new way to buy/sell cars35:23 What's to comeQuotes:(6:34-6:50) “It was interesting to see that users evolve. Our habits evolve. The way we consume evolved, and it's not fixed. It's something that you can actually change as an individual, that with an idea you can actually change the mindset.”(23:57-24:10) “Why build an app? I think because we have to be able to create long-lasting relationships with our users. We need to be able to not only offer services that we create but to actually listen to the user in every step.”Mentioned in this Episode:Joaquín Flores's LinkedInKavak

B2B Podcasting | A show about the ultimate B2B sales & marketing strategy
Death of the SDR and the Birth of Buyer Centric Revenue - with Nelson Gilliat | B2B Podcasting

B2B Podcasting | A show about the ultimate B2B sales & marketing strategy

Play Episode Listen Later May 23, 2022 46:15


B2B marketing is broken. That's the main premise of Nelson Gilliat's book—and it's not the only controversial thing he shares in this episode. The way we've done B2B marketing for decades just isn't working anymore. And while it's uncomfortable jumping into uncharted territory, businesses have to adapt if they want to survive and thrive in this new world. In this episode of B2B Podcasting, Kap sits down with Nelson Gilliat, author of “Death of the SDR and the Birth of Buyer Centric Revenue”. Together they discuss how outdated strategies are limiting companies' growth—and what you can change today if you find yourself in that position. Marketers and business owners: you don't want to miss this. Main Takeaways:

MarTech Podcast // Marketing + Technology = Business Growth
Marketing, Innovation, & Rev Ops -- Mark Stouse // Proof Analytics

MarTech Podcast // Marketing + Technology = Business Growth

Play Episode Listen Later May 23, 2022 18:04


Mark Stouse, CEO of Proof Analytics, talks about analytics and marketing mix modeling. Our world has changed considerably since 2020, and intuition-based marketing is a sure recipe for wasted time and resources. Marketers must take advantage of analytics and data to understand and thrive in our respective markets. Today, Mark discusses marketing innovation and rev ops. Show NotesConnect With: Mark Stouse: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Sweathead with Mark Pollard
Was The Trip To The Super Bowl Worth It? Expedia & Vrbo Marketers Weigh In. - Chandreyi Davis and Melissa Peace

Sweathead with Mark Pollard

Play Episode Listen Later May 23, 2022 41:25


It's not every day you get to launch a campaign at the Super Bowl. And it's not every day you get to speak to the people who did it.  This episode of Sweathead is an edited recording of a live panel we hosted for the Sweathead community, organized by Dot Jarantilla. In it, Chandreyi Davis (Global VP of Brand Marketing, Trips Brands at Expedia Group) and Melissa Peace (Senior Manager, Global Brand at Expedia Group) discuss: - Why launch campaigns at the Super Bowl? - Where did the budgets come from? - How are they measuring success? We also get guest questions from Theophilus Wells IV, Al Sakickas, and Mark Jenson. If you'd like to attend live sessions like this, sign up to our newsletter for details: http://eepurl.com/dscjW5 You can find Chandreyi Davis here: https://www.linkedin.com/in/chandreyi-saha-davis-9a4859/ You can find Melissa Peace here: https://www.linkedin.com/in/melissaspeace/ **

Under The Canopy: More Than a Marketing Podcast
43: Why Most Marketers Fail to Close Enough Leads to Grow Their Business

Under The Canopy: More Than a Marketing Podcast

Play Episode Listen Later May 23, 2022 9:48


Why do most marketers fail miserably today?The truth is that agencies and marketers alike are often not that great at generating and closing quality leads because they get lost in the stuff that should be considered ongoing maintenance.Most agencies will build entire proposals around nothing but services that exist in the attract phase of the flywheel.There's a significant flaw with this. That nobody really cares what the content you have on your website, what your buyer personas look like, what words you hope to rank for, or even how much engagement you are going to get on your social platforms - if you're not closing enough leads to make your business grow.In this episode, John Aikin discusses the main reasons marketers often overlook the core focus of generating leads and how to start shifting the way we view lead generation and the flywheel as a whole.-------View The Website Conversion Framework Graphic Here: https://www.webcanopystudio.com/blog/6-keys-to-a-high-converting-website  How well does your website perform today?Get This Free Website Assessment Report Today!Are you frustrated with your website's performance? Is it a clearly outdated thorn in your side? Do you wish you could actually use your website as the #1 sales tool for your business and consistently put high-quality leads on your calendar for calls and demos?If you want a customized action plan for how you can actually achieve all of this, then you need to take our free Website Conversion Assessment at https://www.webcanopystudio.com/assessmentIt only takes roughly 10 minutes of your time. Answer 30 questions on this self-guided assessment, and instantly get your report delivered.When you fill out this assessment, you will receive a personalized report which includes:✅  Individual evaluations for how your website performs in each of the 6 key areas of the Website Conversion Framework✅  Detailed descriptions of the areas you should focus on and why they are critical to your company's success✅  A checklist for each area of focus that shows you exactly what you need to do to fix your website in a step-by-step formatAdditional resources to help your website perform betterAnd the best part?You don't need to hire developers or designers to make these changes! The majority of what we're providing you in this assessment are things that you can address on your own without relying on coding or special tech requests.Get your free self-guided assessment and see how your website fares today!https://www.webcanopystudio.com/assessment

Marketer of the Day with Robert Plank: Get Daily Insights from the Top Internet Marketers & Entrepreneurs Around the World
867: Develop your Next Big Business Idea to Change the World with Bryan Mattimore

Marketer of the Day with Robert Plank: Get Daily Insights from the Top Internet Marketers & Entrepreneurs Around the World

Play Episode Listen Later May 23, 2022 32:07


Developing a new idea for the next big thing in the market can be tough. This usually requires a lot of ideas and a lot of people during its process. The first thing you should do is to figure out the problems that need to be solved. In that way, you know what kind of problem you are facing and what kind of solution you should be proposing. In this episode of Marketer of the Day Podcast, we have Bryan Mattimore. He is the co-founder of Growth Engine Innovation Agency, and an author of three books namely: 21 Days to a Big Idea, Idea Stormers, and 99% Inspiration. He is an innovation instructor and can assist you in developing ideas and innovation projects. Resources: Growth Engine SiteBryan Mattimore LikedInbmattimore@growth-engine.com Email21 Days to a Big Idea!: Creating Breakthrough Business Concepts Amazon BookIdea Stormers: How to Lead and Inspire Creative Breakthroughs Amazon Book Creative Techniques to Solve Impossible Challenges – TEDx Talk Amazon Book

The Behavioral Economics in Marketing's Podcast
Intro to Season 5 | Lessons From the Fire | Behavioral Economics in Marketing Podcast

The Behavioral Economics in Marketing's Podcast

Play Episode Listen Later May 22, 2022 10:16


Lessons From the Fire | Through this season, I will be applying lessons that I learned from the Marshall Fire in Boulder Colorado to marketing and business development, as well as professional and personal growth. Additionally, listeners can expect to hear poignant self-revelation, interesting tidbits on human behavior in the wake of a natural disaster and economic truths about everyday occurrences. Here are just a few of the episodes that listeners can expect to hear about in season 5 of the Behavioral Economics in Marketing podcast, Lessons From the Fire: Achieving optimal outcomes with backwards induction, Keynesian Economics and Natural Disasters, Corporate philanthropy in relation to natural disasters, Altruism vs Self Seeking Behavior in Marketing and Leadership, Zero Sum Games and Insurance, Loss Aversion and the Breakdown of Societal Norms in Response to a Natural Disaster. I will also spend quite a bit of time camping out in Maslow's Hierarchy of Needs as it applies to marketing and personal development. Lessons From the Fire, Season 5 of the Behavioral Economics in Marketing podcast will be dedicated to those that along with our family lost everything in the Marshall Fire, as well as to those that have been affected by natural disasters. My hope is that listening to this season of the Behavioral Economics in Marketing podcast will help others in their healing process. But I also believe that this season will be full of marketing wisdom for marketing professionals and business leaders. #####   Behavioral Economics in Marketing Podcast | Understanding how we as humans make decisions is an important part of marketing. Behavioral economics is the study of decision-making and can give keen insight into buyer behavior and help to shape your marketing mix. Marketers can tap into Behavioral Economics to create environments that nudge people towards their products and services, to conduct better market research and analyze their marketing mix.   Sandra Thomas-Comenole | Host | Marketing professional with over 15 years of experience leading marketing and sales teams and a rigorously quantitative Master's degree in economics from Rensselaer Polytechnic Institute. Check out her Linkedin profile here: Sandra Thomas-Comenole, Head of Marketing, Travel & Tourism

Optimal Business Daily
599: Why Do Marketers Promise a Silver Bullet That Doesn't Work AND How Long Should Your Content Be by Margo Aaron

Optimal Business Daily

Play Episode Listen Later May 22, 2022 10:17


Margo Aaron of That Seems Important shares two short posts covered why marketers promise silver bullets and how long your content should be Episode 599: Why Do Marketers Promise a Silver Bullet That Doesn't Work AND How Long Should Your Content Be by Margo Aaron Margo Aaron is a proud graduate of Emory University, Columbia University and altMBA where she won the prestigious Walker Award. In 2017 she founded The Arena, the first virtual coworking space for solopreneurs. She's a regular contributor to Inc and lives in Jersey City as a Daywalker. The original posts are located here: https://www.thatseemsimportant.com/marketing/silverbullet/ & https://www.thatseemsimportant.com/marketing/how-long-should-it-be/   Visit Me Online at OLDPodcast.com Interested in advertising on the show? Visit https://www.advertisecast.com/OptimalStartUpDaily Learn more about your ad choices. Visit megaphone.fm/adchoices

Bright Side
15+ Marketing Tricks Each Store Uses

Bright Side

Play Episode Listen Later May 21, 2022 11:53


Everything in a store is designed to make you part with your savings. Marketers use your sense of smell, sight, and sound to get you to spend more money. But that's not all. Stores aren't above using dirty psychological tricks to manipulate you. Let's have a look at the most popular ones!  Learn more about your ad choices. Visit megaphone.fm/adchoices

Making a Marketer
Social Media Manager & MaM Co-Host Jen Cole Becomes the Guest

Making a Marketer

Play Episode Listen Later May 20, 2022 28:14


We are always the ones interviewing, so on this one co-host Jen Cole got to be the guest! Jen is a consummate community-builder and marketing professional. We talked about her career path, what this podcast has taught her as a professional, how it is to have the role of social media manager, and so much more. Get to know Jen in a different way than you have before! Her guest wish list she shared includes Tyler Anderson of Casual Fridays... and THE Jay Baer. Our guest... Greteman Group and co-owner of X-Stand Standing Desk Jen gives brands a voice. With a background in social services, fundraising, event planning and marketing, she is a creative at heart and co-host of this podcast, hosting marketing professionals from all over the world. Her strongest passion is teaching brands how to build loyal fanbases around their brand, to build truly devoted communities. She strongly believes we need to keep the human element in our marketing strategies! ~._.*._.~ We are "Making a Marketer"... in all ways. Check out episode 105 - and please take a minute to follow, rate, & review us on your podcast platform of choice & get each ep. when it drops! https://bit.ly/mamITuneNEW ::: This episode is made possible by Powers of Marketing - emPOWERing amazing podcast experiences & online events ::: ** Our show music is provided by our GIFTED editor, MUSICIAN, Avri. Check out his song, "Too Close"! **

The Marketing Mentor Podcast
446: How to use empathy as a marketing tool with Melanie the Marketer

The Marketing Mentor Podcast

Play Episode Listen Later May 20, 2022 39:11


If you are an empathetic person, this episode is for you. Melanie the Marketer shares her ideas about how empathy allows her to put herself into anyone's shoes in any industry, especially her clients' customers, which can also eliminate the need for a niche. And if you like what you hear, we'd love it if you write a review, subscribe on Apple Podcasts and sign up for Quick Tips from Marketing Mentor.

Perpetual Traffic
How Google Outsmarted Facebook and What it Means for Marketers

Perpetual Traffic

Play Episode Listen Later May 20, 2022 19:07


So, how did Facebook end up taking all the heat for this privacy stuff, while Google sat back quietly and dodged the bullets?  On today's episode, co-hosts Ralph Burns and Kasim Aslam talk about the absolute brilliance of Google. For one thing, they don't have a “face of the company,” so while everyone is out here hating Mark Zuckerberg and turning him into a meme, Google (whoever “Google” is) is more than happy to let him be the villain. Google watched Facebook take the heat for all the iOS 14 privacy updates madness. Then, when everyone was so fatigued that they didn't even care anymore, Google rolled out Performance Max, the craziest, most invasive, most heavily-targeted tool in the history of the world. It's literally going to change everything. Listen in for tips on staying on top of what's new with Google Performance Max and what it means for your business.   IN THIS EPISODE YOU'LL LEARN: Why the 30-day attribution window/click to purchase paradigm is obsolete What multi-touchpoint engagement means in practical terms  The biggest mistake marketers are making right now with Performance Max 2 new Performance Max features that just rolled out this week LINKS AND RESOURCES MENTIONED IN THIS EPISODE: https://www.youtube.com/channel/UCKukXk_pm3om3If9FUsBKew (Solutions 8 on YouTube) https://support.google.com/accounts/answer/162744?hl=en (Everything Google Knows About You) https://docs.google.com/forms/d/e/1FAIpQLSckM3KvhZMagQN6SbG1GMzJt9mzcemoGMIeL1XztQGWNTleXQ/viewform (Perpetual Traffic Survey) Follow https://twitter.com/perpetualtraf (Perpetual Traffic on Twitter) Connect with https://twitter.com/ralphhb (Ralph) and https://twitter.com/kasimaslam (Kasim) on Twitter OUR PARTNERS: https://bkacontent.com/perpetual (Get a Free Month of Blogs from BKA Content) https://conversionfanatics.com/freebook (Get a Free book on how to optimize your website Conversion Fanatics) https://botwebinar.com (Learn how bots can automate your lead flow from BotBuilders) https://scalable.co/7-levels-assessment/?utm_source=perpetual-traffic&utm_medium=podcast&utm_campaign=lead-gen (7 Levels of Scale workbook) https://scalable.co/books/zero-down/?utm_source=perpetual+traffic&utm_medium=podcast&utm_campaign=lead+gen (Get Roland's book, Zero Down, FREE) Find out your Leadership Trust Score at https://readytolead.com (Ready to Lead). Register for our free https://scalable.co/mastermind/founders-board/?utm_source=perpetual+traffic&utm_medium=podcast&utm_campaign=lead+gen (Founders Board workshop) Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you'd like to share? Connect with us on https://itunes.apple.com/us/podcast/perpetual-traffic-by-digital/id1022441491?mt=2 (iTunes) and leave us a review! Mentioned in this episode: Try CallRail Free for 2 Weeks! Find out which marketing campaigns make your phone ring! https://perpetual-traffic.captivate.fm/callrail (Callrail) DigitalMarketer Ebooks Get Useful Digital Marketing ebooks, Worksheets, Swipe Files, and Guides! https://perpetual-traffic.captivate.fm/dm-ebooks (DigitalMarketer Ebooks)

Marketing Smarts from MarketingProfs
A Marketer's Guide to SEO in 2022: Franco Valentino on Marketing Smarts [Podcast]

Marketing Smarts from MarketingProfs

Play Episode Listen Later May 19, 2022 27:38


Most SEO conversations are about on-page SEO, which is important. But there is so much more that marketers should be paying attention to. This episode takes a deep dive into everything from outbound SEO to accessibility.

The Marketing Agency Leadership Podcast
Making Small Business Personal and Successful

The Marketing Agency Leadership Podcast

Play Episode Listen Later May 19, 2022 28:58


Amanda Parker, President and Owner, Collective Alternative (Indianapolis, IN)   Amanda Parker is President and Owner at Collective Alternative, a full-service agency that focuses on growing small, mostly local businesses. She started her agency 14 years ago to bring together her background in strategy and development, experience as the Vice President of Marketing for a homebuilder, and passion for Mom-and-Pops, new home construction, and small, home-service businesses. Typical agency clients might include a local plumber trying to compete with bigger plumbing competition. In this interview, Amanda explains there are a number of differences for successfully working with small businesses as opposed to mega-brand clients. Marketers typically work fast. With small businesses, she has found that it is important to slow down, communicate with the client, and let them know what the agency is trying to accomplish, the end goal/objective, and the benefit of the end goal. They require a lot more “hand-holding” through the process, she explains, and they can't “afford to waste a single dollar.” Amanda feels it is also critical to “protect” these smaller clients, to watch both the market and the economy. She also believes an “it's just business” approach does not work. Larger companies have the resources and resilience to “experiment” with marketing strategies. With smaller companies, errors bleed through to the bottom line and can affect an organization's survival. With smaller companies,  It is so personal. It doesn't get any more personal for a small business owner. They have sunk everything into it. They're working 12-16 hour days. All they want to do is provide for their family, send their daughter to dance class, send their kid to college, whatever it is. It's personal. Amanda says she is quite cognizant of her personal weaknesses. In building her agency, she focuses on hiring people who can bring complementary strengths, identifies potential areas of growth, supports continuing education efforts, and brings in experts to help her team “accelerate” their careers. Some of the agency's local clients go national. One client they are currently working with provides rehabilitative and mental health care for first responders (fire and police). The client will soon launch a national first responder mental health platform called Shield, which excites Amanda because it facilitates open discussions of mental health. Amanda can be reached on her agency's website at: collectivealternative.com or thecaway.com, or by email at: amanda@thecaway.com. Transcript Follows: ROB: Welcome to the Marketing Agency Leadership Podcast. I'm your host, Rob Kischuk, and I'm joined today by Amanda Parker, President and Owner at Collective Alternative based in Indianapolis, Indiana. Welcome to the podcast, Amanda. AMANDA: Thank you. Thank you for having me. Very excited to be here. ROB: Absolutely. Great to have you here. Why don't you start off by telling us about Collective Alternative, and what distinguishes the firm? What is your superpower? AMANDA: Oh, our superpower. Our firm is unique in we focus on small business. My background with agencies and things like that, I was on the larger accounts, but I really fell in love with the mom n' pops, the small businesses of the country, and wanted to give them an opportunity to compete and gain some market share. So, we really focus on those mom n' pop businesses. I love home services. When I did work on the client-side, I was the Vice President of Marketing for a homebuilder, and I fell in love with it. It got in my blood. So, we love home services and new home construction and all of that. But I just love my small business clients and to see their growth. It's just amazing. ROB: That's excellent. Those businesses, you say small; are they largely local? Are some of them national in scope? Is it heavy into services? Are you helping the local plumber go up against the big guys, or what are the industry specialties? AMANDA: The majority of our clients are local. We are definitely helping that local plumber go up against the big guys. Even the bigger guy in the area, right? Which I just love. But we do have some clients that are national, or they've started local and they've grown nationally. We have one client that started here in Indiana, and they provide rehabilitative care, mental health care, all of that kind of thing for first responders – for fire and police. And they are growing on a national scale, especially with a new product they're taking to market this month. So, it's really cool to see that growth and be a part of it. ROB: That's really exciting to be able to help with that. What is it that you think changed as the firm grows that makes it maybe a different firm specialty? How do you define small as in small business, and what is it that really makes the scope of what they need a great fit for you? AMANDA: My background is strategy and development, so I really focused on when you're a small business, you cannot afford to waste a single dollar. I really focus on the strategy behind everything that we do. We don't throw things at the wall to see what sticks. We are very focused, hone in on – we may do some A/B testing, but for the most part it's planned out. We know what the payoff is going to be. We know we're going to deliver the right ROI for our clients, and we really focus in on that strategy to make sure that every dollar they give to us is working for them and paying off. ROB: There's definitely a certain pressure. They don't have a lot of extra dollars for experimental budgets when you're talking about a small business. And I can imagine there's probably a range of services you can engage in. How far across the range are you going? You can do anything from SEO, you can do SEM, you can do paid organic social, you can do media, TV, billboards, out-of-home. How far does the rabbit hole go with these clients? AMANDA: We're actually a full-service firm, so we do everything that they need. One issue that I always heard from my small business clients was they felt like they had to repeat their initiatives over and over again to a number of different marketing partners. At one point they're talking to a PR person; then they're talking to a digital firm; then they're talking to an SEO firm. It was just all over the place, and they never felt like they had the unity, so they couldn't tell if their dollars were really working for them or not. I brought all of those different expertises in-house with different people leading those different areas, and now everything is under one roof and we all collaborate and talk together. So, they don't have to repeat and they can really see the benefit of it. ROB: Some services, it's pretty straightforward; you can show somebody “You're a plumber, we ran this ad, we tracked the phone numbers, here's your calls.” Maybe if they're really detailed, they can see what they got from that. How do you look at something that can be a little bit of a longer term investment? Let's say you're looking at – whether it's an awareness campaign on a digital billboard, whether it's maybe something where the outcome – sometimes it's not 100% certain how well you can do in SEO and what keywords you can optimize for. How do you think about helping them through that process of investing over time? The outcome is a little bit unknown, but directionally, you know because it rhymes with plenty of other clients that you've seen. AMANDA: I think it's more a matter of educating them and almost holding their hand through the process so they understand what it is that we're trying to accomplish, they know what the end goal or objective is, and they know what the benefit of that end goal is. A lot of times as marketers, I feel like we go so fast – and we know it, and we know the acronyms and everything else, so we just keep going and going and going, and we don't slow down enough to communicate to the client and let them know, “Okay, here's what this means for you, and here's why I'm doing it, and here's what I'm hoping to see out of it or I expect to see out of it, and here's what that means.” So just really overcommunicating that. ROB: Got it. I can certainly see that. And then there's I think also a challenge, then, of equipping more and more of your team to walk clients on that journey. How do you help give your team the playbook that is needed so that – you can't hold everybody's hand anymore, right? AMANDA: I can't. But I want to. [laughs] ROB: [laughs] All these nice little small businesses. They need somebody to hang out with them and help them and hug them, yes. AMANDA: Yes. I so want to, but I can't. So, it's really making sure that my team understands our culture, understands our mission. And if they do and they believe in it and they buy into it, then I know that they will continue to communicate that and advocate for the client. And that's what I've seen. It really comes down to educating the team on what our mission is and then making sure that they believe it in their soul and then get out there and do it. ROB: Excellent. You mentioned a little bit of your past life and some of the work you'd done for clients before, but that's still a long distance from actually starting your own agency. So, what was it that pushed you across that boundary and led you to start your own firm? AMANDA: I constantly heard that I was too vested in my clients and that “it's not personal, it's just business.” That kept me up at night. I struggled with that so much because, for a small business, you'd better believe it's personal. It is so personal. It doesn't get any more personal for a small business owner. They have sunk everything into it. They're working 12-16 hour days. All they want to do is provide for their family, send their daughter to dance class, send their kid to college, whatever it is. It's personal. I could not get that to settle with my soul, so I remember coming home one day and I told my husband, “Yeah, I'm done. I'm going to do this on my own and I'm going to make it personal.” And our tagline is “Making business personal.” He was like, “Okay, girl, go for it.” And that was 14 years ago. ROB: Wow, so 14 years. What have been some of the step functions, the inflection points on the journey? Whether it's key hires, whether it's service areas, whether it's a certain degree of scale or things that you don't do anymore that you used to, what have been some of those key points in the business? AMANDA: I feel like I have had this rollercoaster journey as a business owner. I'm sure a lot of business owners feel that way, but I have made some doozy mistakes where you hire the wrong person and they don't buy into the mission, but you just liked them so much, or you felt they had such potential but they don't want to realize it. I don't know. So, some bad hires along the way. But I've had some really great hires. I created a leadership team around me of some magnificent, magnificently talented people, and they are just incredible. I am so blessed to have them. As you know, this industry changes on a dime. Today it's one thing, tomorrow it's another. You have to stay up on that. So, making sure that we hire people who want to change with that and want to realize what's new – I mean, five years ago what was TikTok? Come on. It's just really making sure that we're staying on top of things, that we know what's coming, that we're watching the market, we're watching the economy. We have to protect our clients in ways that other firms don't. ROB: Have you found some local business clients for whom TikTok makes good sense and resonates well? What have you seen there? AMANDA: It's funny; because they're home services – and I will say, in Indiana compared to maybe where you are or California, we seem to be a little bit behind some of the coasts. Several of my clients, their big thing this year was getting on Instagram. It is what it is. And now I'm trying to talk to them about influencers and “let's get in with an influencer, let's do an influencer campaign.” It's harder for them to understand what that is or see the benefit of that, but they're coming around. We're doing some cool experimental things for them to see what that looks like. I know it's their trust in me that's pushing that, which I appreciate beyond words. But they're getting there. [laughs] That's all I can say. ROB: Sure. And I wonder also, not so much even for anything to reflect on you or your clients, but also as I think about the intersection of the businesses that you work with, simply put, the TikTok feed is not really optimized for local. That's not an axis that it tends to revolve around, so I could see it being a tricky investment just from that part alone. The dynamic isn't getting followed. The dynamic is showing up in the algorithmic feed and blowing up there. And TikTok would rather have somebody telling a joke or doing a dance or falling on their face or cute animals than “Here's how you prepare for freezing your pipes in the winter, and here's my dance for doing that.” It's a different thing. AMANDA: [laughs] Yep, exactly. ROB: You mentioned, and I'll pull on it a little bit – we don't always get a chance to talk through the thinking that goes into exec team, who's on that boat, what roles, what structure. How have you evolved and emerged and thought about this executive team around you and who's on it? AMANDA: I think pretty uniquely in the fact that I have tried to be very self-aware of my weaknesses. My skillset does not include design. It does not include website creation or even brand management, for that matter. So, I knew early on I need very strong people with me on that side that can see the strategy in that and really support me there. So having a creative director, a VP of Creative, was really important. She was my first hire, and she is still with me today. I have a designer that has been with me for 12 years. It's treating them like family, but filling in where I know that I am weak and I need to surround myself with strong talent. I think that has been so beneficial for me because then we've grown together. We can collaborate together, and together we do some really amazing things. ROB: It's interesting when you have someone involved who excels in an area that you need them. You need them to be stronger there. How do you think about continuing to develop those team members in areas where you're not more of an expert? There are places where you have your expertise and it's your job to equip and cast vision, and then there's stuff that you don't know how to do, and that's why people are there. How do you help your team grow with the firm? AMANDA: They still want to grow. They want to accelerate their career, they want to learn other things. We do a lot of training. We do a lot of bringing experts in. If they want to go to a conference or something like that, all of that is on the table. We do a lot of sharing newsletters, articles, videos. We do a lot of that back and forth so we all have that knowledge base, but they're still learning. And then it's constantly giving them a challenge. “Here's an area of growth that I see,” and getting them to realize that, see that, and then jump in and participate in it. ROB: It's always an interesting challenge, especially when you get outside of your wheelhouse a little bit, so I do appreciate that thinking. As you reflect on the journey of the firm, Amanda, what are some things you think about? What have you learned along the way? What would you go back and tell yourself “Don't do that, do it this way” if you could? Reflect on those things you might've done differently if you were starting from zero. AMANDA: Oh, my goodness, that list is lengthy. There have been a couple times that we were primed to grow, we knew we needed help – this is where I learned this lesson – and instead of hiring for culture or fit that way, we hired doers that could just support the work and do the work. It just didn't work out. It was a huge influx of people all of a sudden that we weren't ready for. We didn't train them appropriately. We did not set them up for success. That was a big lesson for me to learn, that I had hired the wrong way. I always try to leave people better than I found them, and I know those people I did not set up for success, and that was really tough for me. It was tough for me to get over that and move on to, “Okay, I had perhaps a negative impact on their life. I still need to take care of my clients and continue to build, so I need to reset. What does that look like so I don't do that again?” That's tough. It's tough as a business owner to know that you have that kind of impact. ROB: Yeah. But it's personal. You said it from the start. That part of the business is personal for you as well, so it's consistent. It pulls through. Even the wrong decisions aren't just like, “Oh, forget that person, they should've known better.” You see that in business, and some people operate that way, and that's personal. That gets taken very differently, personally. It's a different lane. AMANDA: It really does. It's kept me up at night. And then there's those things that if I could go back and tell this person “I'm sorry, I didn't know what I should have known” or “I hadn't learned that lesson” – you want to, and then at the same time, you're the boss, so you're always going to be the bad guy. [laughs] I mean, where's the line, right? ROB: Yep. We're in an interesting spot, an interesting turning point. We're coming into the summer of 2022. Everybody's done their different versions of office and no office, “how is my team structured, where is my team?” How are you thinking about the location and gathering of your team in-person as we're going through 2022? AMANDA: That's funny. When COVID came – and that was another lesson in and of itself – but when COVID came on, I was watching the news. I sent all my team home early. Before the mandate even rolled out, I had sent them to work from home. In the middle of May, my leadership team called me and said, “We're going back to the office with or without you.” And that was May of 2020. I was like, “Um, there's still a mandate.” I'm trying to talk through it, and they're like, “No. We need to collaborate. This is what we do for our clients. We're going back to the office June 1. You do whatever you need to do to make sure that happens, but we're going back to the office.” It just so happened to roll with the timeline; they had lifted some restrictions at that point, so we could. And we've been in the office since June 1st of 2020. We've been very fortunate with – we try to stay healthy. If somebody's sick, stay home, that kind of thing. But yeah, they want to be here. They want to collaborate. So that's where we are. ROB: It sounds like you didn't have to pull them into it. Did you have anybody who tried to move somewhere or tried to go remote first? Or that just wasn't your lane? AMANDA: We did lose two people. One person had to move to Texas to take care of her family, and then another person was just not comfortable coming into the office and she actually quit. That was unfortunate, because we liked both of them, but this is where we do our best work, and we have to perform for those clients. ROB: I'm sure you've had to, whether it was those folks and you had to backfill them or new roles you've had to hire – have you found that there are people who are ready to be in an office? That's a lane you've chosen and they're like, “These are my people, I want to be in an office too”? How are you seeing this from a recruiting advantage perspective? AMANDA: That's funny; I was just on an interview yesterday and she said she's worked from home since 2018, and she wants back in an office so bad that she's changed her career path and is moving over to marketing so she can go back in an office. It's out there. People want to be back to work. They want to be back in an office. I think you have a mix. There are still some people that are enjoying the work remote. But for the most part, I've seen, and we've heard in our interviews, people are ready. They are ready to come back in. ROB: I think a lot of people really want clarity, too. They want to know what the plan is instead of being in permanent limbo. You see some of the tech companies are back and forth, and people don't quite know. There's people who moved to Idaho from Silicon Valley. They're building a house there. They're not going back. AMANDA: Yeah, exactly. ROB: But where you're in limbo or it's like now you're going back – infamously, this past week, a VP of I think machine learning at Apple just said, “No, I'm not coming back to the office. I don't want to do that. I will take a job somewhere else.” Now, them announcing that loudly is probably a good way to get some recruiting calls as well. But I think people want to know, and when it shifts, I think that's when the moment of truth happens. We have hired all over the place, so we can't put the genie back in the bottle. We did most of our growth during COVID. We've found ourselves in making a different choice. But our choice is still that we're going to get together several times a year in a different place, and we're still going to get on planes and spend time with sufficiently large clients. I think people still kind of know that. They want to be in a lane where they value getting together sometimes, but they want to be at home. I think the clarity of letting people know, as well as the proof – people can see the proof. They can see the proof on your LinkedIn. Where are your people? If all of your people are in one place, they're going to take that message. If people are all over the place, they're going to feel safe being somewhere else. We just hired somebody in Canada, which is a whole other interesting thing. We'll enjoy getting to know her. AMANDA: I love the fact that remote opens up so much opportunity for people, and they can change to a different company or they can change to a different career path or whatever. I think that is perfect. But my team loves being together, loves to collaborate together. It's the culture we've built, so we're all here in Indiana and going to stay put. ROB: I'm glad it's working for you. As you're looking forward to the future of marketing, the future of services you provide, the future of your clients, what's coming up for Collective Alternative that you're excited about, for clients, for the overall trends in marketing in general? AMANDA: That's a great question. We have right now – and I mentioned it a little bit earlier – one client that is launching a new platform. It's called Shield, and it is a mental health platform for first responders, police and fire. I love the fact that we get to be very real and talk about how challenging their job is and how they do have those same needs that other people do. We get to talk about mental health openly. It's so taboo, especially in that field, so if we can start to penetrate that and really start to show that even anonymously, they can take these assessments and see where they're at, gauge what is going on, and they can self-assess – then maybe that helps them, or maybe that tells them, “Oh, I do drink a little bit too much. Maybe I should reach out and get some help with that.” Or “Maybe I should cut that.” Whatever it is so that they can be healthier, be better, and be better representatives of the community. So, it still has that community tie, but it's on a national scale. I'm really excited about that. As far as trends, like I mentioned, the influencer thing. We've got a couple influencer campaigns going on, one with a remodeling client of ours. He's all for it, so we're talking about lifestyle and remodeling trends, and it's been a lot of fun. Just doing some of those things to really set our clients apart and speak more to who they are and showcase that – I love it. I love it every day. ROB: That's exciting. There's a lot of good things coming up. I think it's a really opportune time to engage people in some change that they're seeking in their lives. I think people have realized – kind of like where they choose to work. They're in whatever rut they've been in, but there's some energy to do something different as other parts of their lives change. That's very exciting and very timely. Amanda, when people want to find and connect with you, with Collective Alternative, where should they go to track you down? AMANDA: They can visit our website, collectivealternative.com, or thecaway.com, or they can reach out by email, amanda@thecaway.com. Give me a call, you name it. There's a number of ways; you can find me all over the web. ROB: There it is. Excellent. And you can find you in your office as well. AMANDA: Right. ROB: [laughs] Thank you so much, Amanda. It's been good to learn about you, to learn about Collective Alternative. Thank you for sharing your story and your journey with the audience. Really appreciate it. AMANDA: Thank you for having me. It was so fun. ROB: Thank you. Take care. Thank you for listening. The Marketing Agency Leadership Podcast is presented by Converge. Converge helps digital marketing agencies and brands automate their reporting so they can be more profitable, accurate, and responsive. To learn more about how Converge can automate your marketing reporting, email info@convergehq.com, or visit us on the web at convergehq.com.

Agency Intelligence
RHS 143 - Nick Ayers on What it Takes to be a World Class Marketer

Agency Intelligence

Play Episode Listen Later May 19, 2022 63:16


In this episode of The Ryan Hanley Show, Nick Ayers, Chief Marketing Officer at Better Agency, joins the podcast to talk about insurance marketing, building technology, and putting on rockstar conferences. There's always a tremendous conversation when Nick's on the show. Don't miss this episode. Episode Highlights: Nick shares some ideas to take into consideration before starting a company. (7:06) Nick mentions that the cornerstone of marketing is being able to understand how people feel and being able to articulate the voices already in their heads. (12:36) Nick explains that a lot of companies will soon realize that they need to hire real marketing motions in their company. (19:38) Nick shares that their strategy has been to always commit to being genuine to their brand. (25:12) Nick talks about how the industry has changed and in some ways relaxed in the last few years. (31:05) Nick shares their journey to making their first acquisition and the questions they were asked by most people. (42:10) Nick explains that he believes that independent agents are the best channel for insurance distribution. (45:10) Nick and Ryan discuss the best insurance events. (48:37) Nick explains that they learned lessons from these past conferences which they will apply in their future conferences. (54:06) Key Quotes: "We're going to continue to be who we are, and that's a major part of our overall brand, and that we're going to try to be relentless truth-tellers." - Nick Ayers "We believe that independent agents are the best channel for insurance distribution. There isn't anything stronger or better than when companies work directly with independent agents." - Nick Ayers “If we want to compete with everybody else in the AMS or the CRM, we're going to constantly be playing that comparison game. We want to do something that nobody's done before." - Nick Ayers Resources Mentioned: Nick Ayers LinkedIn Better Agency Reach out to Ryan Hanley

The Ryan Hanley Show
RHS 143 - Nick Ayers on What it Takes to be a World-Class Marketer

The Ryan Hanley Show

Play Episode Listen Later May 19, 2022 62:46


In this episode of The Ryan Hanley Show, Nick Ayers, Chief Marketing Officer at Better Agency, joins the podcast to talk about insurance marketing, building technology, and putting on rockstar conferences. There's always a tremendous conversation when Nick's on the show. Don't miss this episode. Episode Highlights: Nick shares some ideas to take into consideration before starting a company. (7:06) Nick mentions that the cornerstone of marketing is being able to understand how people feel and being able to articulate the voices already in their heads. (12:36) Nick explains that a lot of companies will soon realize that they need to hire real marketing motions in their company. (19:38) Nick shares that their strategy has been to always commit to being genuine to their brand. (25:12) Nick talks about how the industry has changed and in some ways relaxed in the last few years. (31:05) Nick shares their journey to making their first acquisition and the questions they were asked by most people. (42:10) Nick explains that he believes that independent agents are the best channel for insurance distribution. (45:10) Nick and Ryan discuss the best insurance events. (48:37) Nick explains that they learned lessons from these past conferences which they will apply in their future conferences. (54:06) Key Quotes: "We're going to continue to be who we are, and that's a major part of our overall brand, and that we're going to try to be relentless truth-tellers." - Nick Ayers "We believe that independent agents are the best channel for insurance distribution. There isn't anything stronger or better than when companies work directly with independent agents." - Nick Ayers “If we want to compete with everybody else in the AMS or the CRM, we're going to constantly be playing that comparison game. We want to do something that nobody's done before." - Nick Ayers Resources Mentioned: Nick Ayers LinkedIn Better Agency Reach out to Ryan Hanley

Social Marketing Nerds – Facebook Ads und Social Advertising Podcast
🚀 Serverseitiges Tracking - Metas CAPI als Lösung in der Datenkrise?

Social Marketing Nerds – Facebook Ads und Social Advertising Podcast

Play Episode Listen Later May 19, 2022 52:10


Datenverlust, wohin das Auge reicht; alle Kampagnen auf Blindflug, Retargeting is dead - das apokalyptische Szenario für alle Marketer*innen seit dem sagenumwobenen iOS Update. Wie das Licht am Ende des Tunnels erscheint das serverseitige Tracking und Metas CAPI. Doch was genau können diese beiden Stichworte überhaupt leisten? Können sie Deine Kampagnen retten? Nerd Premiere! Jeanny, Nerd seit 3 Jahren, ist zum ersten Mal im Nerds Podcast! Juhu! Jeanny und Alexander besprechen im Detail, was die Datenkrise mit sich bringt und was für Lösungen sich anbieten. 💡

Business Anchors
E95: 10 Marketing Lies You've Been Told

Business Anchors

Play Episode Listen Later May 19, 2022 25:47


You've been lied to by some very influential Marketers and today is the day you discover the truth. Ok now you're hooked with that over-dramatic first line, this is actually a really interesting podcast for anyone in the Marketing/Business world. We unpack some of the biggest BS we've heard and give reasons for why we think it's BS (from our experience). Plus, we have some pretty insightful conversations about how we look at the Marketing & Business world. Enjoy!

The Social Media Manager
27: Managing Your Time & Avoiding Burnout

The Social Media Manager

Play Episode Listen Later May 18, 2022 15:15


About this episode: Dakota Jeane talks about how, as social media managers, we will be much happier if we can manage our time well and create a life/work balance. Avoiding burnout is key to success! PS - stick around til the end for some bloopers from the show. :)My InstagramThe Social Media Manager InstagramMy TwitterThe ServicesSupport the showAbout The Social Media Manager:This podcast is for social media managers and for business owners trying to figure out the whole social thing themselves!  I'm your host Dakota Jeane – I started out in social media as a career by accident. I was working for the Kardashian sisters as their Retail Director for DASH in 2013 and had some aggressive goals to make the stores successful. I needed to bootstrap and do some marketing. Little did I know that my days of MySpace, Twitter, and growing my personal Instagram would give me the foundation to build our DASH Instagram account up 58% to 1.2 M followers in less than a year. Since then, I have helped hundreds of small and large businesses find their voice and grow their brand on social media! So now I'm here spreading my knowledge through this podcast so I can reach even more people like you who are looking to lead and let social media work for you. Let's do the damn thing, shall we?My InstagramThe Social Media Manager InstagramMy TwitterThe ServicesSupport the showSupport the show

Guy Kawasaki's Remarkable People
Frederick Joseph: Author, Philanthropist, and Educator

Guy Kawasaki's Remarkable People

Play Episode Listen Later May 18, 2022 66:53


Great conversation on Guy Kawasaki's Remarkable People with Frederick Joseph, philanthropist, activist, and New York Times best-selling author. In this episode, you'll see how little Guy knows about current black culture, but at least he knows what he doesn't know. And he's willing to learn. Frederick Joseph created the largest GoFundMe campaign in history called the #BlackPantherChallenge. It raised over $950K, and allowed more than 75,000 children worldwide to see 'Black Panther' for free. Frederick was a national surrogate for the Elizabeth Warren and Bernie Sanders presidential campaigns and was selected for the Forbes Under 30 List in 2019. Fred is the New York Times bestselling author of The Black Friend: On Being a Better White Person, and his new book, PATRIARCHY BLUES: Reflections on Manhood. The Black Friend is fantastic.

Marketing School - Digital Marketing and Online Marketing Tips
Where To Hire Incredible Marketers in 2022 #2099

Marketing School - Digital Marketing and Online Marketing Tips

Play Episode Listen Later May 18, 2022 4:53


In episode #2099, Neil and Eric talk about where to hire incredible marketers in 2022. Learn how to use LinkedIn as a useful resource for finding great talent and discover why referral recruiting is so effective, even in a big company. TIME-STAMPED SHOW NOTES: [00:25] Today's topic: Where To Hire Incredible Marketers in 2022. [00:35] How to use LinkedIn to find excellent marketers. [01:37] Learn why referral recruiting can be so impactful. [02:52] How to use your team to find great talent. [03:32] An overview of how we've been finding talent to help grow our Web3 department. [04:17] That's it for today! Don't forget to rate, review, and subscribe to this podcast! [04:22] Go to https://www.marketingschool.io to learn more!   Links Mentioned in Today's Episode:   Stripe Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:      Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu    

UBC News World
Top Manassas, VA Web Marketers: Lead Generation For Security Companies

UBC News World

Play Episode Listen Later May 18, 2022 2:37


Looking for the best digital marketers in Manassas, VA? Call The Virtual Matrix (571-554-2025) for proven strategies that will take your security company to the next level! Learn more at https://www.thevirtualmatrix.com (https://www.thevirtualmatrix.com)

Influencer Marketing Talks
The State of Influencer Marketing 2022: The Marketer's Edition

Influencer Marketing Talks

Play Episode Listen Later May 18, 2022 17:21


Earlier this spring we surveyed over 200 marketing decision-makers and 1,000 consumers to find out what influencer marketing really looks like in 2022…and whether it's what your audiences actually want. Long story short: not always. Throughout our research we found clear evidence that brands and marketers aren't always in sync with their target audience, employing tactics that run contrary to what consumers want.  But it's not all bad news! In some areas, marketers were adopting savvy influencer marketing strategies to foster preference within their target audience and nurture their relationships online.  So where are they getting it right and where are they going wrong? Tune in to find out… Just how many brands feel confident in their grasp on Gen Z Why many brands need to reassess how they approach influencer content What influencer marketing budgets will look over the year to come

Inspiring Futures
Kierstin De West- From Strategist, to Sustainability Researcher to Marketer

Inspiring Futures

Play Episode Listen Later May 17, 2022 49:10


Kierstin De West is the Chief Marketing Officer of Alpha Foods.This podcast is the story of Kierstin's journey from ad agency strategist to brand marketer to running her consulting business and on to senior brand roles at Lululemon and Alpha Foods.In the episode, we talk about what she learned along the way,  what agency folks need to know about working client-side, why strategists make great marketers, and even how to market plant-based foods. 

Downline
”Social Marketer:” Modere Part 2

Downline

Play Episode Listen Later May 17, 2022 55:09


In part 2 we will discuss Modere's flagship product, current trailblazer CEO, and the ruse that Modere puts on via their compensation plan to sell false legitimacy. ReNu Hygienics (Sponser) Soap but make it ethical af https://renuhygienics.com/  @renuhygienics on Instagram and Facebook https://ca.linkedin.com/company/renu-hygienics on LinkedIn Patreon https://www.patreon.com/downlinepod Instagram @downlinepod Sources https://downline.podbean.com/p/modere-sources/  Current Active MLMs https://mlmtruth.org/master-list/   SUBMISSION PROCEDURE: Upload the clip, recording, or image(s) to Google Drive then email me the link/share access with my email downlinepod@gmail.com

B2B Mentors
How to Become a Billion-Dollar Marketer (Expert Interview)

B2B Mentors

Play Episode Listen Later May 16, 2022 35:55


How to Become a Billion-Dollar Marketer (Expert Interview) Jess Iandiorio is the Chief Marketing Officer at Starburst, an analytics startup valued at $3.3B. She's held marketing leadership positions at Mirakl (Valued at $3.5B), Drift (Exited to Vista Equity Partners for $1B), Acquia (Also exited to Vista Equity Partners for $1B+), and Endeca (Acquired by Oracle for $1B+). Jess is an expert on go-to-market strategy and category creation, is a start-up addict, and loves to build high-performing teams. Jess co-authored The SaaS CEO's Guide to Happier Customers where she created a framework for a Go-To-Customer (GTC) strategy as the next era for SaaS growth. Jess is also a passionate advocate for diversity in tech, and making start-ups family-friendly. Her most recent work focuses on an unfair judgment passed on many women which prevents their growth which she calls "She's Not Strategic" or SNS Disease. Her articles can be found on Fast Company, Venture Beat, and The Startup.Follow and connect with Jess on LinkedIn here: https://www.linkedin.com/in/jess-iandiorio-514859/Key Takeaways:-When seeking an extremely successful company to work for, look for a large market, a differentiated product, leadership you want to work for, and long-term financial stability.-Investing in paid LinkedIn marketing allows you to target precisely, and paired with metadata, to scale your spend for tighter management of ROI and lead flow.-When advancing into a billion-dollar market, be pragmatic in your approach, focus on your ideal customer profile, and identify what winning looks like in each unique industry.Join our free B2B Mentors networking and mastermind group: https://www.activeblogs.com/liveevent/

Kenny Soto's Digital Marketing Podcast
Interview with Adam Steele - From Marketer to COO & The Basics of Link Building - Episode #80

Kenny Soto's Digital Marketing Podcast

Play Episode Listen Later May 16, 2022 30:40


“Links plus content equals profit.” Adam is the co-founder and COO at Loganix, a fulfillment house for SEO. Notable clients of Loganix include Backlinko, FreshBooks, and Drift (now they are making a shift to working primarily with agencies). Adam spends most of his days building links and SEO products for agencies and in-house marketers. Questions and topics we covered include: What qualities does Adam look for when hiring team members? What skills are needed to create and grow an agency? When does an agency begin to mature? Why is link building still a valid way to grow a presence online? What are some common misconceptions new marketers have when it comes to link building? You can say hello to Adam on LinkedIn - https://www.linkedin.com/in/adamgsteele/ And you can say hello on Twitter - https://twitter.com/adamgsteele --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/kennysoto/message

Amazing FBA Amazon and ECommerce Podcast, for Amazon Private Label Sellers, Shopify, Magento or Woocommerce business owners,
Neuroscience of Storytelling for Marketers with Seth Erickson of Storify Agency-auphonic

Amazing FBA Amazon and ECommerce Podcast, for Amazon Private Label Sellers, Shopify, Magento or Woocommerce business owners,

Play Episode Listen Later May 16, 2022 31:37


Most people think stories and storytelling are just for entertainment. However, this is a misconception. Stories contain data built in a pattern that repeats itself in every human's daily experience. This pattern is known as "The Hero's Journey." For instance, some days you're storming the castle, and some days you're chained up in the dungeon. Either way, we are all heroes on our journey, experiencing the same pattern in our own lives. This shared experience is why "The Hero's Journey" resonates with everyone across cultures, religions, ages, and sexes. We all live in it, and we all know it. When you combine the knowledge of a familiar pattern with what current neuroscience is telling us, you begin to realize a few things. The brain is very similar to a computer. Because the brain is similar to a computer, it has an OS Since there's an OS, there are also apps and firewalls. If there are apps, then there's a way to code applications. So, storytelling and "The Heroes Journey" become more than a way to entertain people. It also becomes the key to how you code applications on the customer's mind. When you connect the dots, it gives you a way to hack humans. At Storify, Seth believes any startup can learn how to tell better stories. His startups know how to communicate better, make their value crystal clear to the marketplace, and outpace the competition. What you'll learn What is storytelling? The difference between marketing and storytelling Neuroscience of storytelling Brain scans Simulation How important as people in stories? The significant objects project How does emotion play into storytelling? How do use the power of emotion without becoming monsters?!

Maximize Business Value Podcast
Steven Van Ooyen - Tales From The 17% Club (#109)

Maximize Business Value Podcast

Play Episode Listen Later May 16, 2022 68:30


Join us this week on the Maximize Business Value podcast as Tom interviews former CEO of Track What Matters (now Rhino Fleet Tracking), and current Investor and Advisor to Sentiero Ventures, Steven Van Ooyen! This is a good one, folks, so keep an ear open for those "golden nuggets" of information dropped by both Steven and Tom all throughout this great interview as they discuss Steven's 2020 exit! Steven Van Ooyen first created the Track What Matters software in 2007, ultimately leading the company to profitability in 2010. By the time of Steven's exit in 2020, Track What Matters had a long list of clients spanning 50 states and 15 countries. Aside from and since exiting Track What Matters, Steven is described as an Investor, CEO, Startup Founder, Marketer, and Advocate for customer-focussed business and entrepreneurship.  Tom Bronson is the founder and President of Mastery Partners, a company that helps business owners maximize business value, design exit strategy, and transition their business on their terms. Mastery utilizes proven techniques and strategies that dramatically improve business value that was developed during Tom's career 100 business transactions as either a business buyer or seller. As a business owner himself, he has been in your situation a hundred times, and he knows what it takes to craft the right strategy. Bronson is passionate about helping business owners and has the experience to do it. Want to chat more or think Tom can help you?  Reach out at tom@masterypartners.com or check out his book,Maximize Business Value, Begin with The Exit in Mind (2020).Mastery Partners, where our mission is to equip business owners to Maximize Business Value so they can transition their business on their terms.  Our mission was born from the lessons we've learned from over 100 business transactions, which fuels our desire to share our experiences and wisdom so you can succeed.

CEO Podcasts: CEO Chat Podcast + I AM CEO Podcast Powered by Blue 16 Media & CBNation.co
IAM1370 - Marketer Helps Businesses Attract Prospects in the Digital Space

CEO Podcasts: CEO Chat Podcast + I AM CEO Podcast Powered by Blue 16 Media & CBNation.co

Play Episode Listen Later May 14, 2022 16:51


Jon runs Squarely Digital, a digital marketing agency that specializes in content marketing and pay-per-click advertising. The company's mission — and Jon's passion — is to help small businesses navigate the complex and confusing world of digital marketing so they can attract the prospects, leads, clients, and customers they need. Jon founded Squarely Digital in 2013 after more than 20 years in journalism. Most of that time was spent at the Washington Post, where Jon worked on both the print edition and the website, in the sports department and newsroom-wide roles. Jon lives in Alexandria, Va., with his wife, Pam, daughters JJ and Ellie, and dogs Duncan and Nutella. Website: squarelydigital.com LinkedIn: jondenunzio Twitter: SquarelyDigital Facebook: SquarelyDigital

Marketing Trends
Reimagining the Customer Journey With AcuityAds Chief Strategy Officer, Seraj Bharwani

Marketing Trends

Play Episode Listen Later May 13, 2022 39:04


Before customers click that “buy” button, they've been exposed to your brand time and time again. This is your company's “customer journey” — and this journey is constantly changing. AcuityAds' Chief Strategy Officer, Seraj Bharwani, shares what brands need to know to create a seamless journey for their customers, including how to track and innovate that journey.Tune in to learn:What is the first question you should ask of the brands you work with? (16:00)The parts of the customer journey that are the most fragmented are the ones you need to work on to learn more about them (18:30)The metrics that are most vital when tracking customer journeys (20:40)The first question you need to ask yourself before pursuing a presence on emerging channels/technology like the metaverse, NFTS, or Web3 (25:20)Marketing Trends is brought to you by Salesforce Marketing Cloud. For more great marketing insights, sign up for The Marketing Moments newsletter. You'll get ideas to help you build better customer relationships, invites to upcoming events, and access to the latest industry research. Subscribe at https://sforce.co/MarketingMoments

My Lifestyle Academy Podcast
Biggest Mistakes When Getting Started & On-Boarding New Marketers

My Lifestyle Academy Podcast

Play Episode Listen Later May 12, 2022 17:42


Even the most experienced leaders make mistakes in Network Marketing business. Social media has made it easier for anyone to crush it in this profession, but it's even easier to tangle everything up into something complicated… You gotta keep it simple! “Mistakes are a lesson we need to learn. And in this business you can earn while you learn!” More juicy resources:https://mylifestyleacademy.com/blog/ https://mylifestyleacademy.com/download/

Acxiom Podcast
Real Identity: Where Identity and Data Connect

Acxiom Podcast

Play Episode Listen Later May 12, 2022 26:57


Listen in as Acxiom's Data Guru Linda Harrison joins the Real Identity podcast to discuss how to find pure gold in your data. Third-party cookie deprecation changes how we get from point A to point B, but doesn't stop advertisers from matching the right product to the right person for continued success.

TIME FOR A RESET
TFAR - Episode 34 - Creating our Marketers of the Future

TIME FOR A RESET

Play Episode Listen Later May 12, 2022 40:33


In this episode, Paul is joined by Ritchie Mehta, CEO at the School of Marketing - an organisation that is changing the way marketing education is delivered to help up-skill and re-train individuals globally. He is a passionate advocate for helping young people from diverse and disadvantaged backgrounds get into the world of marketing. Ritchie shares his own personal story of how in his early career he felt locked out and an imposter because he did not look the same or come from the same background as many of the people around him. Ritchie candidly discusses his personal university experiences as well as the realities of his journey into entrepreneurship. Ritchie highlights the challenges that underprivileged students and anyone from disadvantaged backgrounds face when attempting to enter the marketing field, including unfair recruitment processes and poor company cultures, and he offers advice on what we can do individually and as businesses to help alleviate those challenges. Ritchie also puts a stark spotlight on the fact that 90 percent of us will need retraining by 2030 (Source:CBI), and yet few businesses are taking advantage of the opportunities available. Are you leveraging the apprenticeship levy? Not only does it help young people, but also helps businesses up-skill and grow. This is episode is hard hitting and will prompt you to re-consider whether you are doing all you can to build an inclusive workforce and consistently up-skill your talent. You won't regret tuning in...

The Social Media Manager
26: How to Make an Instagram Reel and Why they're Important for your Business

The Social Media Manager

Play Episode Listen Later May 11, 2022 13:44


About this episode: Dakota Jeane talks about the perfect recipe for making an Instagram Reel and why they're so important for your business on social media. About The Social Media Manager:This podcast is for social media managers and for business owners trying to figure out the whole social thing themselves!  I'm your host Dakota Jeane – I started out in social media as a career by accident. I was working for the Kardashian sisters as their Retail Director for DASH in 2013 and had some aggressive goals to make the stores successful. I needed to bootstrap and do some marketing. Little did I know that my days of MySpace, Twitter, and growing my personal Instagram would give me the foundation to build our DASH Instagram account up 58% to 1.2 M followers in less than a year. Since then, I have helped hundreds of small and large businesses find their voice and grow their brand on social media! So now I'm here spreading my knowledge through this podcast so I can reach even more people like you who are looking to lead and let social media work for you. Let's do the damn thing, shall we?My InstagramThe Social Media Manager InstagramMy TwitterThe Services

The Member Engagement Show
Marketing Plays You Can Borrow from 3 Association Marketers

The Member Engagement Show

Play Episode Listen Later May 11, 2022 48:40


How can you reach your diverse member segments in a personalized way? Why aren't "best practices" always the best for your audience? How can you use mute campaigns to prevent unsubscribes? Hear three association marketing professionals discuss these topics and more with Beth Arritt. You'll come away with marketing plays you can adapt for your own association. Andrea Huggins, Senior Marketing Manager at the Association for the Advancement of Sustainability in Higher Education Annie Henderson, Corporate Marketing Manager at ASBO International Debbie Segor, Marketing & Communications Manager at the American Society for Nondestructive Testing

Mehr Umsatz mit Verkaufspsychologie - Online und Offline überzeugen
Den Interessenten zum Kunden machen - Diese drei Phasen sind wichtig

Mehr Umsatz mit Verkaufspsychologie - Online und Offline überzeugen

Play Episode Listen Later May 10, 2022 12:08


Den Interessenten zum Kunden machen - Diese drei Phasen sind wichtig Gespräch vereinbaren: https://matthiasniggehoff.de/ Verkaufspsychologie. Die geheime Zutat für dein Marketing. Raus aus der Vergleichbarkeit | Mehr passende Kunden gewinnen So gehen erfolgreiche Marketer und Shops mit psychologisch fundiertem Marketing dauerhaft in Führung und erreichen Top Ergebnisse. Psychologisch fundiertes Marketing seit über 10 Jahren

MarTech Podcast // Marketing + Technology = Business Growth
Is Rev Ops A Thing For Marketers? -- Doug Bell // LeanData

MarTech Podcast // Marketing + Technology = Business Growth

Play Episode Listen Later May 10, 2022 12:46


Doug Bell, LeanData CMO, discusses the rise of CROs and the importance of rev ops to marketers. Rev Ops connects the data between sales, marketing, customer success to make sure people are operating efficiently. Does this function truly unify the organization's operations, or is it simply wishful thinking? Today, Doug talks about RevOps's potential for marketers. Show NotesConnect With: Doug Bell: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

The B2B Revenue Executive Experience
How Marketers Can Optimize Testing & Reap the Rewards

The B2B Revenue Executive Experience

Play Episode Listen Later May 10, 2022 15:10


You've been doom-scrolling through your social media feed far too often lately and somewhere along the way, between silently refereeing flat- and hollow-earth arguments and signing petitions to bring back Knight Rider, you come across an obnoxiously immature joke that has you in stitches. Later, in a quiet moment before a meeting, your manager overhears you tell the joke — he cracks up. You're instantly his new favorite. Filled with confidence, you try it on your CEO a couple days later… and she fires you on the spot. You tested it and it worked; how could everything go so wrong? Today's guest, Tim Parkin, Presiden t at Parkin Consulting, says this is a trap most marketers fall into when it comes to testing — without understanding why something works, they fail to gain the deeper insights from testing that can truly transform their business.   In this episode, he shares: How to go beyond simple A/B testing and gain deeper insights Why most marketers get testing wrong How to set yourself up for testing success  Now that you know how to conduct killer marketing tests, are you ready to learn how to hone your business's competitive edge or use data to prevent revenue leaks in your business? Check out the full list of episodes: The B2B Revenue Executive Experience.  Listening on a desktop & can't see the links? Just search for B2B Revenue Executive Experience in your favorite podcast player.

SaaS Breakthrough
How Swipe Files Empowers Marketers to Shake the Status Quo of B2B SaaS Marketing

SaaS Breakthrough

Play Episode Listen Later May 9, 2022 27:26


Meet Corey Haines, creator of Swipe Files and cofounder of SwipeWell. Previously, he was the Head of Growth at Baremetrics and the first marketing hire at Cordial.In this episode, you'll hear why Corey created Swipe Files and how it differs from other marketing communities. You'll learn what it means to market like a media company in a B2B SaaS setting, how you can implement it within your budget and team size, and, finally, how to find a long-term balance between brand and performance marketing.Notes:- 02:15 A Unique Membership Community for Marketers- 08:15 The Specific Needs of Non-marketers vs. Hardcore Professional Marketers- 11:00 The Three Most Common Themes Marketers Need Help With- 13:20 What "marketing like a media company" Looks Like in a B2B SaaS Setting- 17:55 The Two Types of Relationships Marketers Have With Performance Marketing- 20:50 A "crawl - walk - run" Approach to Marketing Like a Media Company

Modern Day Marketer
Why we are telling a story around the Modern Day Marketer

Modern Day Marketer

Play Episode Listen Later May 9, 2022 19:00


Brett McGrath emphasizes the value of consistent messaging and storytelling, which involves an enemy, hero, and solution. The enemy has been identified: content syndication. They've established who the hero is: the modern day marketer. Finally, they've discovered the solution: modern day distribution. It's time to say goodbye to outdated marketing schemes. There's a proven better way to market! 0:00 Intro 1:55 Topic of episode 3:00 Friday episode teaser 5:10 Spotlight the enemy 8:36 Day in the life of a modern day marketer 10:15 The enemy—Content syndication 13:22 Modern-day distribution 17:20 Closing thoughts Join the Creator Pages waitlistJoin The JuiceSign up for The Blend (weekly newsletter from The Juice)Follow The Juice:| Website | Blog | Twitter | LinkedInFollow Brett:| Twitter | LinkedIn  

#Resilience
Learning to Trust Your WHY

#Resilience

Play Episode Listen Later May 9, 2022 35:46


This week's guest is Bella Sanchez. She believes success happens when we create relationships based upon trust. HOW she does that is by making sense of the complicated or challenging and ultimately WHAT she brings is a simple solution. Bella was born in Albuquerque, New Mexico. She went to college at Colorado State University and studied Apparel and Merchandising as well as Business. She has since worked for JobZology, a tech startup, Orangetheory Fitness and currently WHY Institute as a Content Creator and Marketer. Her passions include cooking intricate meals (MUST be spicy), any form of fitness from HIIT classes to yoga, piano, golf, and the occasional attempt at making people laugh. Connect with Bella: Website: whyinsitute.com Instagram: @whyinstitute Bella has a special offer for our listeners! If you want to discover your WHY, get 50% off your assessment with code Pod50. Go to www.whyinstitute.com to claim the offer. Connect with Watson: https://www.linkedin.com/in/ten10resilience/ Learn more about the Resilience Initiative www.hashtagresilience.com WHY.os || Coaching || Speaking || Podcast Host || Work with Bereaved Parents --- Support this podcast: https://anchor.fm/watson-jordan/support

Making a Marketer
Evolution of Video Creation with Rob Balasabas

Making a Marketer

Play Episode Listen Later May 7, 2022 30:50


We have said it before and we will say it again - video is HOT! Video has also gone through an evolution, and our guest on this episode has had his finger on the pulse of video strategies for a long time. Rob Balasabas talks through where we've been and where he thinks we're going with video and some really solid strategies we should look at. It's a fun convo - we would love to know what you think! Our guest... Uscreen “Video Entrepreneur” Podcast where he talks to some of the top creators and industry experts about how they've built their businesses using videos.  Rob is a content creator at heart, he publishes tutorial videos and livestreams on his Coffee with Content Creators.” He runs a successful private membership called “CreatorsTV” using the Uscreen platform. When he's not working, Rob is a husband and a dad, loves to drink coffee, and explore new places with his family. Rob's Book Recos: - Undistracted by Bob Goff - Good to Great by Jim Collins ~._.*._.~ We are "Making a Marketer"... in all ways. Check out episode 104 - and please take a minute to follow, rate, & review us on your podcast platform of choice & get each ep. when it drops! https://bit.ly/mamITuneNEW ::: This episode is made possible by Powers of Marketing - emPOWERing amazing podcast experiences & online events ::: ** Our show music is provided by our GIFTED editor, MUSICIAN, Avri. Check out his song, "Too Close"! **

The Mike Taylor Show
Friday Hour 2: Genius businessman, genius marketer, or neither

The Mike Taylor Show

Play Episode Listen Later May 6, 2022 38:48


Programmatic Digest's podcast
83. Creating Sanity For Marketers In The Cookiepocalypse

Programmatic Digest's podcast

Play Episode Listen Later May 6, 2022 37:00


Marketing Trends
Cultivating Curiosity and Delivering Predictability With HG Insights VP of Marketing Ed Locher

Marketing Trends

Play Episode Listen Later May 6, 2022 44:57


Leading in marketing means seeing trends before they happen… sensing the change in the wind before anyone else and helping your clients prepare and – better yet – take advantage of those changes before anyone else. But in a world of unpredictable markets and shifting landscapes, delivering a level of predictability for your clients while also leading your own team is no easy feat. Lucky for us, Ed Locher, the VP of Marketing at HG Insights, is here to talk about how he manages to deliver a level of predictability for his clients while also promoting empathy and curiosity within his own ranks. Tune in to learn:Forecasting future events and the tech that can help you do it (9:11)Stop putting all your eggs in the MQL basket (12:00)What does the future of business intelligence look like? (15:00)Doing the dance between art and science (20:00)How to leverage personalization and create a bridge to individuals (34:14)Marketing Trends is brought to you by Salesforce Marketing Cloud. For more great marketing insights, sign up for The Marketing Moments newsletter. You'll get ideas to help you build better customer relationships, invites to upcoming events, and access to the latest industry research. Subscribe at https://sforce.co/MarketingMoments

Social Media Secrets with Rachel Pedersen - The Queen of Social Media

If you're interested in joining my mentorship and mastermind program, you can apply today! www.cliqueforlife.com   Rachel Pedersen is the Queen of Social Media, an award-winning, internationally viral sensation, and top social media strategist. Featured on TODAY Show, Cosmopolitan, Huffington Post, Glamour, The Daily Mail. www.rachelpedersen.com   Founder and CEO of Social Media United, the leading online university for social media. Join SMU for FREE now: www.joinsmu.com

Marketing School - Digital Marketing and Online Marketing Tips
Netflix's Stock Tanked 35% in 1 Day. Here's What it Means For Marketers #2085

Marketing School - Digital Marketing and Online Marketing Tips

Play Episode Listen Later May 4, 2022 4:27


In episode #2085, Neil and Eric talk about how Netflix's stock tanked 35%, and what this means for marketers. For years Netflix had a competitive advantage as a unique streaming service. Learn how always trying to displace your own business can help you stay ahead, and what marketers can learn from Netflix's recent dive. TIME-STAMPED SHOW NOTES: [00:20] Today's topic: Netflix's Stock Tanked 35% in 1 Day. Here's What it Means For Marketers. [00:50] Why this dip in Netflix's value was inevitable. [01:24] How Netflix lost its competitive edge over other companies. [02:04] Why being unique is easier to market and results in quicker growth. [02:50] Why you should always be trying to displace your own business. [03:37] Go to school.io/talent to learn how you can join our Talent Collective! Use promo code MS100 [03:37] Don't forget to rate, review, and subscribe to this podcast! [03:57] Go to https://www.marketingschool.io to learn more!   Links Mentioned in Today's Episode:   Netflix Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro Go to school.io/talent to learn how you can join our Talent Collective! Use promo code MS100   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:      Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu    

Label Free:
Serial Entrepreneur, Engineer, Marketer, Talk Show Host, First Responder

Label Free: "To live your best life, live label free."

Play Episode Listen Later May 1, 2022 38:04


Happy Saturday Friends-My next guest is multi-talented. I do not know where he finds the time for everything he does. Please welcome VIP guest John C. Morley! "I'm John C. Morley and the Founder, CEO of The JMOR Connection, Inc now a 28+ year company in Franklin Lakes, NJ. When I was in college not too long ago; I realized that many were frustrated with technology but also being given bad advice. No matter whether you have never touched technology or use it daily my team and I will help you as we Make IT Easy. During 7th Grade I started one of NJ's larges BBS Systems to build community before their was a internet with fancy formatted pages and graphics usual forms. I am also the President of The Franklin Lakes Chamber of Commerce and help to Make Our Community Better One Day at a Time™ One thing I was always taught is that you treat everyone with respect and integrity regardless of their position or stature in life. A wise person once said and I quote ” You can't build a reputation on what you are going to do.; Henry Ford and he is absolutely right. I have a passion for Technology and helping others feel comfortable and use their to its maximum potential. I have been very grateful to manage two of the worlds largest international banks info-structure's in Wall Street Data Centers. Thank-you for taking the time to view my profile and look forward to connecting with you to learn more about your business and how we can help each other do business and or network together." To connect with John, head to the link below:https://linktr.ee/johncmorleyserialentrepreneurSupport for Label Free Podcast is brought to you by ​MANSCAPED™​, who is the best in men's below-the-waist grooming.  ​ @MANSCAPED offers precision-engineered tools for your family jewels. They obsess over their technology developments to provide you the best tools for your grooming experience. MANSCAPED is trusted by over 2 million men worldwide! We have an exclusive offer for my listeners - 20% off + free shipping with the code: LabelFree20 at   https://www.manscaped.com​ As always thank you for the support, to contact me directly follow the link below: https://www.labelfreepodcast.com​ Stay Healthy, Stay Ready- Deanna Marie Kuempel #ad​​ #sponsor​ #manscapedpod #manscapedpartner