Podcasts about marketers

Air Date: 6/24/2026 The Monthly-ish Mix™ is here to get you caught up on recent news without being overwhelming! If you've been pulling back from the news for your own sanity, this one's built for you — a quick recap and reference guide to the past month or two, organized around a single idea: when power can't earn legitimacy, it manufactures it. The performance. Spectacle, religion, and health branding standing in for real consent: Trump collecting a FIFA "peace prize," Christian nationalism worn as a costume the actual church refuses to bless, and RFK Jr. dressing up a gutted vaccine agenda as "moderate," scapegoating immigrants as he goes, while the USAID cuts run up a body count. The machinery. The infrastructure that keeps the performance going while real consent drains away underneath: a legal system bent toward self-dealing and a $1.8 billion slush fund, billionaire money rewriting the rules since Citizens United, an AI gold rush sold as inevitable before anyone voted on it, and an economy booming on paper while the ground shifts under everyone's feet. The vacuum and the reclaiming. What rushes in when legitimacy collapses, from normalized political violence to a manifesto born of that collapse — and then the democratic answer: why the rupture hasn't come, why revolutions tend to devour themselves, and why the slower work wins. Nonviolent movements draw eleven times the participation, and the ballot box the Supreme Court is fighting hardest to narrow is the same one that just turned out 78% of Hungary to remove Orbán. Full Show Notes Be part of the show! Leave a voice message, message us on Signal at the handle bestoftheleft.01, or email Jay@BestOfTheLeft.com BestOfTheLeft.com/Support (Members Get Bonus Shows + No Ads!) Use our links to shop Bookshop.org and Libro.fm for a non-evil book and audiobook purchasing experience! Join our Discord community! SECTION 1: THE PERFORMANCE OF LEGITIMACY (00:01:31) #1798 - FIFA Sportswashing Fascism: The World Cup from Mussolini to Trump 1: Trump Is a 'master Marketer' Symone Reacts to President Getting FIFA Peace Prize - Chris Jansing Reports - Air Date 12-5-25 2: Jules Boykoff on World Cup and Sportswashing Part 1 - CounterSpin - Air Date 5-15-26 3: Trump LOSES IT as FIFA SUFFERS MAJOR CRISIS!! Part 1 - MeidasTouch - Air Date 5-6-26 (00:23:20) #1787 - The American President vs The American Pope: Leo XIV, Trump, and the MAGA-Catholic Rift 4: Someone Tell Pete Hegseth That "Pulp Fiction" Isn't in the Bible - Takes™ by Jamelle Bouie - Air Date 4-18-26 5: "Two Versions of Christianity": Pope Leo Calls for Peace as U.S. Uses Religion to Justify Iran War - Democracy Now! - Air Date 4-1-26 6: Why America and the Vatican Have Fallen Out - TLDR News Global - Air Date 4-11-26 (00:46:03) #1794 - From MAHA to Measles: RFK's Public Health Purge Will Make America Sick Again 7: Why RFK Jr. Is Projecting a More 'Moderate' MAHA Stance - The Brian Lehrer Show - Air Date 4-27-26 8: RFK Jr Goes Full Eugenics to Congress; IMMIGRANTS BRING DISEASE - Brittany Page - Air Date 4-22-26 9: As WHO Declares Ebola Outbreak a Global Health Emergency, Did USAID Cuts Worsen the Crisis - Democracy Now! - Air Date 5-18-26 SECTION 2: THE MACHINERY & THE LEAK (01:13:10) #1796 - 1.8 Billion for the Mob and a Kill List for Dissent: Trump's payout fund and counterterrorism strategy, decoded 10: We Will Find You and We Will Kill You Part 1 - The Intercept Briefing - Air Date 5-15-26 11: Congress Strikes Back as Trump Rushes $1.8 Billion Scam - Legal AF by MeidasTouch - Air Date 5-18-26 12: Dictatorship in Action David Cay Johnston on $1.8B Slush Fund Part 2 - Democracy Now! - Air Date 5-20-26 (01:34:00) #1792 - Capitalist Class Warfare: AI, Billionaire Capture, and the How to Fight Back 13: The Case Against Billionaires | Chuck Collins - Washington Monthly - Air Date 1-5-26 14: How Oligarchs Hijacked America in Just 16 Year - Benaminute - Air Date 4-30-26 15: It Will Be 17 Times Worse Than the .com Crash - Upper Echelon - Air Date 5-7-26 (02:04:29) #1797 - AI Spent $540 Billion to Make You Lonelier: Betting Against Jobs, Art, and Community 16: Will SpaceX and OpenAI Starve the Market? - UNFTR Media - Air Date 5-26-26 17: Astra Taylor on AI Data Center Resistance & Fighting "Billionaire Big Tech Agenda"- Democracy Now! - Air Date 5-13-26 18: The AI Backlash Just Got VERY Public - House of El - AI - Air Date 5-24-26 (02:33:22) #1789 - Boomcession: Why the Economy Looks Great on Paper and Hurts in Real Life 19: Monday Morning Economy Politics Inflation Soars Part 1 - The Brian Lehrer Show - Air Date 4-13-26 20: Economic Implications of the U.S. War on Iran Part 1 - Economic Update with Richard Wolff - Air Date 4-14-26 21: These Georgia Swing Voters Do Not Like the Iran War - The NPR Politics Podcast - Air Date 4-16-26 (02:58:12) #1793 - Anti-Immigrant Brutality Costs Countries More Than Their Morals: ICE, Mass Deportation, and the Global Far-Right 22: Trumps Brutal Immigration Crackdown Continues Part 1 - Velshi - Air Date 3-21-26 23: 'Buyer's Remorse' This Trump Stronghold TURNS on Massive ICE Facility Part 1 - MS Now - Air Date 4-20-26 SECTION 3: THE VACUUM & THE RECLAIMING (03:15:42) #1790 - Assassin Nation: How Political Violence Got Normalized And How To Reverse It 24: "Slow Civil War" Author Jeff Sharlet on the Growing NormalAation of Violence at Home & Abroad - Democracy Now! - Air Date 4-27-26 25: The Cole Hard Truth - The Muckrake Political Podcast - Air Date 4-28-26 26: The White House Correspondents Dinner Shooting: What the "Political Violence" Framing Is Hiding - Resistance History with Tad Stoermer - Air Date 4-26-26 (03:42:14) #1795 - You Say You Want A Revolution: Successful Revolutions are the Boring Ones 27: Why the Epstein Files Didn't Start a Revolution - Uncivilized - Air Date 4-21-26 28: Is The US In Its French Revolution Era? - Leeja Miller - Air Date 5-13-26 29: Why Nonviolence Wins - Degenerate Art by Andrea Pitzer - Air Date 5-14-26 (04:14:56) #1791 - Jim Crow 2.0 — SCOTUS Kills the Voting Rights Act and Unleashes the Gerrymandering War 30: Louisiana Is Ground Zero for Voting Rights, Abortion Pill Access Part 1 - Boom! Lawyered - Air Date 5-7-26 31: Elie Mystal Supreme Court Gutting Voting Rights Act Is About Again Making US an Apartheid State Part 1 - The Dean Obeidallah Show - Air Date 5-1-26 32: What Stacey Abrams Thinks About a Recent SCOTUS Decision and the Voting Rights Amendment Part 2 - Soundside - Air Date 5-526   Produced by Jay! Tomlinson Visit us at BestOfTheLeft.com Listen Anywhere! BestOfTheLeft.com/Listen Listen Anywhere! Follow BotL: Bluesky | Mastodon | Threads | X Like at Facebook.com/BestOfTheLeft Contact me directly at Jay@BestOfTheLeft.com

Marketers need to stop overusing "AI" in every campaign and keynote presentation. Amanda Cole, Chief Marketing Officer at Bloomreach, explains why artificial intelligence should be treated as standard marketing practice rather than a buzzword. She advocates for eliminating jargon like "democratize" from marketing vocabulary and treating AI-powered personalization as fundamental to modern ecommerce strategy. Cole also discusses how Bloomreach's platform integrates customer data to deliver individualized experiences without relying on trendy terminology.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

The marketing trends that matter this year: https://clickhubspot.com/djsk Ep. 432 AI usage does not mean productivity. Kipp and Kieran dive into the radical changes required to thrive in the AI-driven “Loop Marketing” era, and why outcome-obsession is now the only way to win. Learn more on why marketing has been more disrupted by AI than any other profession, how top teams organize for speed and learning, and nine essential principles behind Loop Marketing that will turbocharge your career and completely reshape how modern marketing teams operate. Mentions Loop: Outlearn. Outmarket. Outgrow. https://www.amazon.com/dp/1637636105?ref_=cm_sw_r_ffobk_cp_ud_dp_213Z2Q17JG0WJ0J5JHR1_1&bestFormat=true Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt Resource [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip We're on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg  Twitter: https://twitter.com/matgpod  TikTok: https://www.tiktok.com/@matgpod  Thank you for tuning into Marketing Against The Grain! Don't forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934   If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar   Kieran Flanagan, https://twitter.com/searchbrat  ‘Marketing Against The Grain' is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.

Modern advertising is louder, faster, and more crowded than ever, yet so much of it feels forgettable. In an AI-saturated landscape where campaigns blur together and creativity is often watered down by committees, truly distinctive work is rare. Today's guest, Kyle Duford, associate partner at Optimism (a five-time Ad Age Small Agency of the Year), is on a mission to bring back magic, momentum, and meaning to marketing for brands like Airbnb, DoorDash, Bachan's Barbecue Sauce, and Habit Burger. In this episode of Marketer of the Day, Kyle Duford reframes what optimism really is, and what it isn't. It's not blind positivity or fake happiness. Instead, Kyle defines optimism as the belief that tomorrow can be better with intentional change and hard work. He shares how Optimism uses this mindset as a strategic engine to design ideas people choose, ideas that build belief, earn attention, and turn cultural energy into growth. Rather than chasing vanity metrics, his team focuses on real business drivers: deeper customer connection, brand differentiation, and momentum that actually moves the needle. https://youtu.be/mWYj_EErXrw?si=HVlWVjQgrxBvQYWV You'll hear specific stories from campaigns for Bachan's and Habit Burger, where Optimism took “ordinary” food products and transformed them into irresistible, talk-worthy brands. Kyle explains how his team starts with a rigorous brand and competitive strategy, then chooses the right mix of executions, TV spots, YouTube shorts, outdoor, social, stunts, events, or print based on the problem they're solving, not the latest marketing fad. He also unpacks why independent agencies are critical to saving great advertising in a world dominated by holding companies and safe, committee-approved ideas.Kyle dives into the role of AI in advertising, outlining why Optimism uses AI to iterate, not ideate. Humans set the strategy and originate the ideas; AI helps rapidly explore variations, visualize directions, and speed up production, without replacing the creative leap that only people can make. He ties this into a bigger conversation about the generational divide in media consumption, from Gen X's analog-to-streaming evolution to how Gen Z and Gen Alpha navigate a fragmented, choice-rich world where there is no longer a single “monoculture.” If you're a marketer, founder, or brand leader wondering how to stand out when audiences are overwhelmed, distracted, and skeptical, this conversation will give you a powerful new lens. Kyle introduces “Optimism: A Case for the Only Idea That Has Ever Actually Worked,” a research-backed, story-driven book that shows how optimism has consistently driven breakthroughs in business, science, art, and life. If you've been feeling like your brand is stuck in the “mushy middle” of lookalike messaging and safe campaigns, Kyle's perspective on optimism, creativity, and momentum may be exactly what you need to break through. Quotes: “If you look at what makes a human, a company, a brand, anything different than all the other things like it, you start finding these little idiosyncrasies of people that are just so fucking gorgeous.” “The independent agency is still very important in advertising, and it's the independent agency who has the ability to; really form an opinion of a brand that's going to move the needle.” “Our definition, my definition is that optimism is the belief that tomorrow could be better with some change, that we can work hard together or solo, whatever the task is at hand to achieve better.” Contact Details: Explore Kyle Duford's Official Website Connect with Kyle Duford on LinkedIn Check out the Optimism Website Follow Kyle Duford on Instagram Get a Copy of Optimism: A Case for the Only Idea That Has Ever Actually Worked on Amazon

Have you ever bought something because it was "almost sold out" or because a sale was ending at midnight? If so, you're not alone. Scarcity is one of the most powerful forces influencing human behavior. When something becomes difficult to get, we often value it more—even if we weren't interested in it before. Marketers know this. That's why you'll see messages like "Only 3 left in stock," "Limited-time offer," or "Sale ends tonight." Sometimes those claims reflect genuine scarcity. Other times, they are carefully designed to create urgency and push you toward a decision. In this episode, we explore why scarcity is so effective, how it taps into fundamental human psychology, and the many ways businesses use it to influence what you buy. Joining me is Mindy Weinstein, a marketing instructor at Grand Canyon University and the University of Denver, as well as a program leader for The Wharton School and Columbia Business School. She is also author of the book The Power of Scarcity: Leveraging Urgency and Demand to Influence Customer Decisions (https://amzn.to/3QizF3u). What you'll discover: Why scarce products and opportunities instantly become more attractive. The difference between real scarcity and manufactured scarcity. How fear of missing out (FOMO) drives purchasing decisions. Why limited choices can sometimes make people more likely to act. Practical ways to recognize and resist scarcity-based manipulation. PLEASE SUPPORT OUR SPONSORS POCKET HOSE: For a limited time, when you purchase a new Pocket Hose Ballistic, you'll get a FREE 360 degree rotating pocket pivot and a FREE thumb drive nozzle! Just text SYSK to 64000 AIR DOCTOR: Head to ⁠⁠https://AirDoctorPro.com⁠⁠ and use promo code SYSK to get $250 off select AirDoctor air purifiers, including the 3500, 4000, and 5500 models. Plus, you'll receive a free 3year warranty!  RULA: Thousands of people are already using Rula to get affordable, high-quality therapy that's actually covered by insurance. Visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://Rula.com/sysk⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ to get started. QUINCE: Elevate your summer wardrobe. Go to ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://Quince.com/sysk⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ for free shipping on your order and 365-day returns. Now available in Canada, too! SHOPIFY: It's time to turn those "what ifs" into CHA CHING with Shopify Today! Sign up for your $1 per month trail and start selling today at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://Shopify.com/sysk⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Learn more about your ad choices. Visit megaphone.fm/adchoices

What if the only thing standing between you and your “happily ever after” is the story you're telling yourself? Maybe you feel stuck, procrastinating on the book you've “meant to write for years,” struggling to show up consistently on social media, or second-guessing every move because you're afraid of failing publicly. Are you silently waiting for the perfect time, more confidence, or a clear guarantee before you take action? In this episode of Marketer of the Day, Jeffrey A. Barnes shares how surviving two life-threatening brain tumors forced him to stop waiting for “someday” and finally write the book he'd been talking about for over 20 years. That wake-up call turned into his bestselling books, “The Wisdom of Walt” and “Beyond the Wisdom of Walt,” which use Walt Disney's life, legacy, and the Disney parks as a framework for leadership, courage, and action. Jeff explains why the real difference between Walt Disney and everyone else wasn't just vision or creativity; it was his relentless willingness to get off the park bench and take action despite doubt, fear, and criticism. Jeff unpacks Walt Disney's philosophy on sequels, creativity, and innovation, and what it means for modern creators who feel trapped by their own past success. From the rise of endless Disney sequels to the box office struggle of more original projects like Tomorrowland, Jeff explains the tension between giving audiences what they think they want and pushing forward into new territory. It's a powerful lens for any entrepreneur or brand wrestling with the question: “Do I keep repeating what's working, or do I risk something new?” https://youtu.be/OSz-MXZD6SU?si=Pffss8JQ1gk2zzYP Finally, Jeff shares a behind-the-scenes look at his new relationship-focused book with his wife, Lindsey, “Nothing Can Stop Us Now: Timeless Tips for Your Happily Ever After,” which uses Disney themes and stories to offer down-to-earth relationship advice. Along the way, he reminds us that “life is hard, enjoy it anyway”, and that happiness is a daily choice, not a distant outcome you'll reach “once everything finally works out.” If you've ever wanted to infuse your business, brand, or life with more Disney-level storytelling, courage, and joy, this episode will challenge you to stop overthinking, start acting, and become the hero of your own story. Quotes: “We can sit on the park bench and think ourselves into oblivion. We need to get up and start taking courageous and consistent action.”  “The real difference between Walt Disney and everybody else was his willingness and his courage to take action.”  “What's required in a great story isn't a happily ever after ending, that's what we tend to chase. What's required in a great story is conflict, obstacle, adversity, difficulty.” Contact Details: Visit Jeffrey A. Barnes's Facebook Page Connect with Jeffrey A. Barnes on LinkedIn Explore Jeffrey A. Barnes Official Website Get a Copy of The Wisdom of Walt on Amazon Get a Copy of Beyond the Wisdom of Walt on Amazon

A premium supplement brand saw retail sales jump 40% in six months after one strategic shift: switching from direct response TV to brand advertising. That single result changed 25-year media pro Peter Sengenberger's entire belief system. In this episode, Elena and Rob are joined by Peter Sengenberger, former demand gen and brand strategy lead at BambooHR. Peter explains why over-reliance on performance channels creates a "doom loop," why brand advertising builds what he calls "prepaid demand," and how his "depth of message" framework ranks media by the quality of impressions they deliver.  Topics covered: [00:00] Performance marketing's "doom loop" and the case for brand advertising [04:00] Supplement brand case study: 40% retail lift from brand TV [09:00] The true cost of over-optimization [13:00] Why TV earns the highest trust and completion rates [16:00] CTV skepticism: what is overpromised and why[18:00] Programmatic media and the algorithmic house advantage[20:00] What direct response teaches every marketer To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter. Resources: Ogilvy on Advertising by David Ogilvy: https://www.amazon.com/Ogilvy-Advertising-David/dp/039472903X22 Immutable Laws of Marketing by Al Ries and Jack Trout: https://www.amazon.com/22-Immutable-Laws-Marketing-Violate/dp/0887306667/Grow with Peter Substack: https://growwithpeter.substack.com/Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts.

Everyone's talking about AI slop. But is it really an AI problem, or is it a tool problem? Adam Creeger, CTO at Slate, and Michael Horton, co-founder and CEO, have seen this from every angle, from Meta's video feed to the social media managers creating content on the fly for major brands. And their take is refreshingly honest: most tools right now just aren't built for professionals who actually care about quality. And they break down the 80/20 framework for AI content creation, why AI should handle the tedious 80% so you can spend more time perfecting the last 20% that actually makes content stand out. Plus, why brand guardrails in AI aren't about limiting creativity, they're more like a GPS that lets you take the scenic route and still find your way back. If you're a Marketer who wants to use AI to create better content without sacrificing your brand voice, this is the episode for you. Slate is the one stop content creation platform for social media teams. With AI assisted video and image editing, branding, and collaboration all in one platform. No more switching between 10 different tools. Slate is built for how social teams actually work. Click here for more.  Follow Michael: LinkedIn: https://www.linkedin.com/in/michaelhorton1/ Follow Adam: LinkedIn: https://www.linkedin.com/in/adamcreeger/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Are you letting perfectionism stop you from starting your next big project? In part two of our conversation, Lidija Davidson shares the honest truth about transitioning from a high-level corporate career to running her own independent consulting practice. Learn why "perfection is the enemy of getting things done" and how to focus on the work rather than the "wrappings" of a business. Plus, Lidija discusses her role teaching marketing coursework at the College of Charleston School of Business, where she bridges the gap between textbook theories and real-world marketing experience.Lidija is a marketing consultant and the owner of ⁠Sift, Cipher, & Bloom⁠ advertising and marketing agency.

For many retirees, the fear isn't just living longer, it's outliving their money. Housing-rich but cash-poor seniors often feel trapped, thinking their only choices are to downsize, rent, or lean on family. Today's guest, Kevin Guttman, CRMP, is one of only about 210 Certified Reverse Mortgage Professionals in the U.S., and he's on a mission to change the conversation around retirement cash flow, home equity, and reverse mortgages. In this episode of Marketer of the Day, Kevin explains how reverse mortgages have evolved from their early days in 1961 into a tightly regulated, post-2015 financial tool designed to help seniors age in place, eliminate mandatory mortgage payments, and tap into home equity without giving up ownership. He breaks down what a reverse mortgage really is (and isn't), why so much of the negative press is based on outdated or incomplete information, and how the program can provide tax-free cash flow, a growing line of credit, or a way to finance a new retirement home without adding a monthly mortgage payment. Kevin shares real-life stories from his book, A Reverse Mortgage Changed My Life, including clients who went from putting groceries on credit cards to finally being able to sleep at night, couples who avoided seven-figure mistakes by not selling and renting, and retirees who used a reverse mortgage to move into low-maintenance homes that fit their health needs, without financial panic. He also explains the math behind why there's usually still equity left at the end, even when interest is deferred, and how appreciation and conservative lending limits work in the homeowner's favor.Beyond the product itself, Kevin emphasizes financial education, strategic use of debt, and the wealth-building power of real estate. He and Robert discuss why schools don't teach money fundamentals, why parents need to take the lead, and how misunderstandings about homeownership and retirement planning can quietly cost families millions over the long term. https://youtu.be/P0iNdMei5fY?si=1Gm0NG6MaQcB6U0x Finally, Kevin explains why it's critical to work with a true specialist, a Certified Reverse Mortgage Professional, instead of a general loan officer or financial advisor who dabbles in the space. He walks through his streamlined 22-day process from application to closing, his no-pressure, education-first approach, and the resources he offers through his website and book for anyone considering a reverse mortgage. If you or your loved ones are approaching retirement and worried about cash flow, this conversation will give you a grounded, up-to-date look at whether a reverse mortgage could be a smart part of your plan. Quotes: "Real estate is strategic debt. People who own real estate have a forty-times higher net worth than people who rent." "People hear 'reverse mortgage' and the wall goes up, but they're going off of inaccurate or outdated information." "If you don't make your property tax payment, you're going to be foreclosed on, whether you have a regular mortgage, a reverse mortgage, or no mortgage." Contact Details: Explore Kevin Guttman's Official Website Visit Kevin Guttman's Facebook Page Connect with Kevin Guttman on LinkedIn Follow Kevin Guttman on Instagram Get a Copy of A Reverse Mortgage Changed My Life on Amazon

The volume of creative content has never been higher, and the pressure to prove every piece of it works has never been greater. In this sponsored episode of the Marketer's Brief podcast, Ad Age sits down with Jeff Greenspoon, chief executive officer of the Americas at Kantar, to explore how brands can maximize creative effectiveness in an era of AI-generated content, always-on channels, and exploding creator ecosystems. Jeff unpacks how leading brands are embedding decision intelligence directly into their creative workflows, turning insight into confidence and driving real marketing impact. He also covers effective creator marketing and what it looks like when CMOs and their teams put it to work. Tune in to hear how Kantar is helping leading brands move from instinct to evidence, and setting the agenda for creative impact at scale.

When was the last time you followed up with a client or prospect? Most people stop after one message. The pros don't—because follow-up builds trust, not pressure. Here are my 3 takeaways from my Think Business + Sales conversation with Leon Mallett, Marketer at Title Connect

Many high-performing entrepreneurs quietly hit a wall. They've built the business, the net worth, the lifestyle, and yet they still feel trapped, exhausted, or strangely unfulfilled. Today's guest, Saahil Mehta, entrepreneur, mountaineer, and coach to eight-figure founders, helps leaders who have “made it” but still feel like they're living someone else's definition of success. In this episode of Marketer of the Day, Saahil reveals his “Seven Summits” framework for redefining success on your own terms. Drawing on real-world experience from scaling four businesses and climbing 6,000-meter peaks, he shows why the traditional success playbook you inherited from family, culture, or social media becomes an invisible ceiling on your performance, energy, and happiness, and what to do about it. Instead of chasing more revenue, more deals, and more status, Saahil helps entrepreneurs identify the seven most important dimensions of their lives (beyond just health, wealth, and relationships), then intentionally prioritize what truly matters. You'll hear how he narrowed his real estate focus to a specific niche, learned to say “no” to distracting opportunities, and avoided the costliest mistakes of shiny-object syndrome. Saahil also shares powerful lessons from a painful failed partnership and his mountaineering expeditions: the importance of pre-committing to “what if” scenarios, documenting agreements like a “constitution” for your business, and having clear decision rules before emotions and pressure kick in. https://youtu.be/hn6XmPaeVSc?si=5vwhMa3QNo_t-WKf One of the most practical takeaways is his “backpack” and energy audit exercise, a simple daily practice of asking what drains and what raises your energy so you can spot patterns, identify life clutter, and systematically remove the habits, commitments, and relationships that weigh you down (even if they're “useful” but no longer worth carrying). If you're a successful founder who feels stuck, misaligned, or quietly asking, “Is this it?” This conversation will help you gain clarity, reclaim your time and energy, and move toward a zero-regret life that's actually true to you. Quotes: “The problem is not you; it's that the system you were following was not yours, it was inherited from someone else's definition of success.” "Once they have clarity on what that is, decision making becomes easier, they start taking steps in a direction that is in line with their definition of success, and then life starts to get more fulfilling."  “As long as you keep taking one step forward every day, you eventually make it to the summit.” Contact Details: Explore Saahil Mehta's Official Website Visit Saahil Mehta's Facebook Page Connect with Saahil Mehta on LinkedIn Follow Saahil Mehta on Instagram Discover How Top Entrepreneurs Scale Success Without Burning Out

In this episode, Kelly names the trap that a lot of smart internet marketers have set, why so many million-dollar businesses have slid backward into the low six figures, and the one shift that takes the pressure off your launches for good. What's inside: The real reason launches started feeling heavy, hard, and underwhelming The line the whole internet bought from the gurus, and who's actually profiting from it What Kelly changed (and what she refused to change) from a strategy standpoint when the market shifted The daily sales system that makes one bad launch a non-issue Timestamps 01:30 — How we got here: the trust recession and what actually changed 03:00 — Marketers selling "the alternative to launching" 04:30 — Watch what people do, not what they say 06:00 — Kelly never stopped live launching (here's what she changed instead) 07:15 — The missing piece: the importance of having a daily sales system between launches 08:30 — How the Miracle Hour powered our USA-today bestselling book launch 09:30 — What kills launch anxiety for good 10:30 — June 24th: join us LIVE for a free, full-day daily sales training 12:30 — Offers, the shifted market, and the 92% buying-behavior stat Resources & Mentions Register for The Miracle Hour Experience on June 24th: a full, free day of teaching, coaching, and live action: https://www.themiraclehourbook.com/miracle-hour-june-24-experience-social  Upgrade to VIP for just $97: get lifetime access to the ~7 hours of recordings, the fill-in-as-you-go workbook, a follow-up Q&A with our team, 25 sales-unlock prompts, and a custom GPT implementation coach: https://accelerator.virtualbusinessschool.com/vip-upgrade-june-24th  Learn The Miracle Hour, our proven daily sales system: Get the book on Amazon: https://a.co/d/0bw4DjEl  Subscribe to Kelly on Substack for more relationship-driven sales content: https://kellyroachofficial.substack.com/subscribe 

Are you still playing by the old career rules, sending out resumes, waiting for HR to notice you, and hoping AI doesn't filter you out before a human ever sees your name? Are you frustrated that you “did everything right” (education, resume, interview skills) yet still feel invisible in a job market overrun by automation, layoffs, and gig work? In this episode of Marketer of the Day, Dr. Chaz Austin explains why corporate loyalty is dead and why every worker, employee, freelancer, or consultant must start thinking like an entrepreneur. Drawing on his doctorate in organizational leadership from Pepperdine, three books, including How to Find Work for the Rest of Your Life, LinkedIn Learning career courses, and a TEDx talk, he breaks down how AI has flooded the hiring system with noise, and why employers are retreating to the safest filter they know: real human relationships and referrals. Instead of hoping an algorithm notices you, Chaz shows you how to become the person people already know and trust before an opening is ever posted, rather than relying on random luck. https://youtu.be/4Ooqx32wiHs?si=HVYTr3Zmb0rgE6ks Dr. Chaz walks you through a practical, modern strategy centered on LinkedIn, targeted groups, and consistent visibility. He reveals how to position your profile, so decision-makers instantly see your value, how to use groups and volunteering as an “audition” for future work, and why you must embrace the reality that you now have two jobs: your craft and your self‑marketing. His “farmer” metaphor, planting and nurturing many relationship seeds over time, offers a realistic, sustainable way to generate ongoing gigs, referrals, and opportunities without feeling like a pushy salesperson. This conversation is packed with insights for anyone frustrated by ignored applications, unstable employment, or a nagging fear that they're being left behind by AI and automation. If you're ready to stop depending on resumes and start building a relationship-powered, opportunity-rich career in the gig economy, Dr. Chaz's approach may be the reset you need. Quotes: "Think of yourself as a farmer: plant as many seeds as you can. You water them, you nurture them, and you don't need all of them to grow; if a few start to pop up, that's your new client, that's your new gig." "Sometimes they don't hire the best people; they hire people they know and trust that they've worked with before." "You need to lower your expectations significantly about the old sending out the resume. You can continue to do that, but don't expect anything. A lot of it is just busy work."  Contact Details: Explore Dr. Chaz Austin's Official Website Visit Dr. Chaz Austin's Facebook Page Connect with Dr. Chaz Austin on LinkedIn Follow Dr. Chaz Austin on Instagram Get a Copy of How to Find Work for the Rest of Your Life on Amazon

Don't listen to everything you hear…in the AI age, SEO is NOT dead. It's just expanding.  Guest Mike Witham of 97th Floor Agency breaks down what it all means. Some people thought AI would kill SEO, but the truth is that SEO isn't going anywhere. We just have to learn how to partner with AI to optimize search, especially when it comes to showing up in AI summaries. Marketers have to adapt to new search rules, plus AEO and GEO capabilities.  What's the difference between using AI and using a search engine to find information? The key is keywords: while people are searching via AI in an experimental way, SEO thrives on keywords. You have to make sure you're optimizing for that to drive traffic. Should you ask AI for sources? And if you do, will it provide credible ones? Plus, we're in the age of chatbots and relevancy. What are some good tools to make sure your chatbots are not only giving relevant information, but accurate information, too? If you're looking to level up your SEO knowledge and anticipate what's going on with AI, AEO/GEO, this is the episode for YOU.  Follow Mike: LinkedIn: https://www.linkedin.com/in/michael-o-witham/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Many people don't lose their love for reading and deep thinking; they just get buried under responsibilities, distractions, and endless screens until their imagination quietly slips into the background. Today's guest, Barry J. “BJ” Spaulding, a former federal law enforcement officer and military veteran turned science fiction author, shows how stories can pull us back into wonder, responsibility, and faith. After 32 years of service, a divorce, retirement, and the pandemic, Barry finally returned to his teenage dream of writing, and the result is a growing catalog of books, including Dark Star, The Fight for Survival, and Who's to Blame. In this episode of Marketer of the Day, Barry shares how his background in the Army, law enforcement, and Dungeons & Dragons helped him build believable universes, flawed heroes, and grounded military sci‑fi. He explains why Dark Star took 15 years to fully come together, how he weaves real-world tactics, emotional trauma, and survival decisions into epic space battles, and why he refuses to write “perfect” heroes. His stories blend science fact, combat experience, and speculative fiction in a way that still feels human and uncomfortably honest about what people do when the stakes are life and death. Barry also dives into the deeply personal inspiration behind Who's to Blame, a story about a man named George who spends his life blaming God for every tragedy, until God finally brings him to heaven for a direct, no-excuses conversation. Through that lens, Barry explores blame, loss, faith, and personal responsibility, asking hard questions like: What part did I play in what happened? and Do we create our own heaven and hell? If you've ever wondered how modern faith, free will, and suffering could be explored through a compelling story instead of a dry debate, this episode lays out a powerful blueprint. https://youtu.be/bYx9q-h23Yc?si=WRRRmtnLCYW5z5Ck Along the way, Barry and Robert talk about why reading and writing are more important than ever in a tech-saturated world, how books slow your mind down, force you to visualize, and create a private dialogue between the words and your soul in a way movies and social media can't match. Barry shares practical insights into his writing process, why he often writes without an outline, how reader feedback sharpened his character development, and what's coming next (including a twist-filled vampire novel, a heartfelt story for his daughter, and a Dark Star prequel and sequel). If you love science fiction, military thrillers, faith-driven stories, or need a nudge to pick up a book, and maybe a pen. Again, this conversation will rekindle your imagination and remind you why stories matter. Quotes: "I wanted to create a believable universe. I didn't want it to be just things appear, things are there, and there's no real explanation behind it." "I will tell people over and over again: don't stop reading. Technology is wonderful, but it can't replace a good book on a quiet evening." "When you're reading, it's between the words on the page and your soul. You envision what's on the pages. You can't do that in a movie theater." Contact Details: Visit Barry J. Spaulding's Official Website Discover The Fight for Survival available now on Amazon Read Who's to Blame today available now on Amazon Explore the thrilling world of Dark Star available now on Amazon

Anthropic's Claude has officially surpassed ChatGPT in enterprise adoption—but that's not the biggest story. The real shift is happening beneath the surface. In this episode of AI Marketing Companion, Sandy Carter sits down with Shawn Reddy of Team Nebula to explore why businesses are moving beyond prompts and chatbots toward dynamic AI workflows that can execute real work. From content creation and campaign execution to brand consistency and productivity, this conversation breaks down what marketers need to know about the next phase of AI. In this episode: 00:00 Introduction 02:10 Anthropic surpasses OpenAI in enterprise adoption 05:25 Why marketers should care about the shift 08:40 The most important Claude Opus 4.8 feature most people are missing 12:15 What dynamic workflows actually are 16:40 Dynamic workflows vs prompt engineering 21:05 Turning a webinar or podcast into a complete content engine 27:20 Can AI workflows reduce AI-generated "slop"? 32:10 The marketing skills becoming more valuable in the AI era 37:05 One workflow every CMO should implement in the next 90 days 41:55 What marketers are still underestimating about AI 45:30 Lightning Round 49:15 Final takeaways  Key Takeaways • AI is shifting from answering questions to executing workflows. • Dynamic workflows may become more important than prompt engineering. • Marketers can automate entire content distribution pipelines while maintaining brand consistency. • The future competitive advantage won't be access to AI—it will be workflow design. • Human judgment, creativity, and strategic thinking become more valuable as execution becomes automated.  Guest Shawn Reddy Founder, Team Nebula Shawn works with organizations implementing practical AI systems and workflows that help teams scale content creation, operations, and business processes.  Related Reading • Read Sandy Carter's Forbes coverage of Anthropic's rise in enterprise adoption:https://www.forbes.com/sites/sandycarter/2026/06/05/claude-becomes-the-enterprise-favorite-as-anthropic-passes-openai/ • Read Sandy Carter's analysis of the government's Fable restrictions and what they mean for enterprise AI leaders: https://www.forbes.com/sites/sandycarter/2026/06/13/anthropic-fable-government-lockdown-enterprise-ai-risk/  Subscribe for more conversations on AI, marketing, business transformation, and emerging technology. #Claude #Anthropic #ChatGPT #ArtificialIntelligence #MarketingAI #GenerativeAI #ContentMarketing #CMO #FutureOfWork #AIMarketingCompanion

Today, we're taking a step back from campaigns and other typical bread and butter marketing tactics and talking more about…packaging! Our guest today is Jenny Stanley, Managing Director at Appetite Creative. And she's here to talk to us about connected product packaging — and how AI is changing the picture. Connect with Jenny Stanley on LinkedIn: https://www.linkedin.com/in/jenny-stanley/

Feeling burnt out and stuck at a career crossroads, Heike Young channeled her experiences as a working mother and marketer into creating authentic, resonant video content on LinkedIn. The conversation explores the growing demand for employee-generated content (EGC) in a world saturated with AI-driven material, emphasizing authenticity, creativity, and the importance of building trust through human voices. Listeners gain insight into practical strategies for launching impactful EGC programs, the advantages and pitfalls for organizations, and the ongoing evolution of personal and professional branding in today's digital landscape.Rocio Osuna - https://www.rocioosuna.com/Heike Young - https://heike-young.com/A. Lee Judge https://ALeeJudge.com⏰ Timecodes ⏰0:00 - Heike Young shares her origin story as a LinkedIn video creator and creative outlet1:08 - Rocio Osuna introduces the rise of employee-generated content (EGC) amid the AI surge2:06 - A. Lee Judge discusses authenticity and the human + AI content formula4:02 - Rocio Osuna introduces Heike Young and her unique experience7:22 - Heike Young explains her evolution as a video creator while balancing professional and personal life12:20 - Heike Young on resisting pressure to niche down and following creative urges over algorithm demands18:31 - A. Lee Judge asks about the business impact of content—balancing creativity with measurable results22:28 - Heike Young describes launching Salesforce's first marketing podcast and lessons learned26:14 - Rocio Osuna asks about best practices and mistakes in employee-generated content programs40:26 - Rocio Osuna and Heike Young discuss what makes webinars memorable and engaging

What if the biggest problem in marketing isn't your message, your targeting, or your budget? What if it's the map you're using?For more than a century, marketers have relied on funnels, customer journeys, and pipeline stages to explain how people buy.The problem?People don't move in straight lines.In this Sharp Cut, Marc and Vassilis unpack why buying behaviour looks far more like a messy search pattern than a carefully planned journey. Drawing on research from Ehrenberg-Bass, Google, WPP, Oxford, James Hankins, Gartner, Bain, and the LinkedIn B2B Institute, they explore why most consumer decisions are made before shopping begins and why so many B2B deals stall after the buying process has already started.Along the way, they tackle the real purpose of the funnel, the limits of customer journey mapping, the hidden role of buying committees, and why the pipeline may be better at reporting decisions than helping people make them.In this episode:Why the traditional funnel continues to surviveWhat the Consumer Decision Journey got right—and wrongThe surprising finding that 84% of purchases favor brands consumers already lean towardWhy "good enough" beats "best" more often than marketers realizeThe difference between consumer and B2B buying behaviorHow buying committees create friction inside organizationsWhy 40-60% of qualified B2B deals end in no decisionThe pipeline's real purposeWhy probability may be a better model than journeysThe funnel is a useful reporting tool. It just isn't a very good theory of human behaviour.Takeaways:Success in marketing is often misrepresented as a straight line.The consumer decision journey is more complex than traditional models suggest.Buyers often choose brands they are already leaning towards before shopping.The funnel oversimplifies the buying process, leading to ineffective strategies.Fear of making the wrong decision can paralyze B2B buyers.Satisficing is a common behavior where buyers settle for 'good enough'.Mental and physical availability are crucial for influencing buyer decisions.The traditional funnel model is outdated and needs to be rethought.Understanding buyer behavior requires acknowledging the chaos of the decision-making process.Marketers should focus on building frameworks based on real consumer behavior rather than idealized models.Chapters:Chapters00:00 - Introduction02:48 - The Complexity of the Consumer Decision Journey06:06 - The Limitations of Traditional Marketing Models08:49 - Understanding Buyer Behavior and Decision-Making11:59 - Rethinking the Marketing Funnel14:57 - The Role of Fear in B2B Buying Decisions17:53 - Building a Better Marketing Framework

In this episode of Can Marketing Save the Planet, we are joined by Neil Callanan, founder of Loose Grip, a performance, analytics, and insights agency who work with values-led brands to bridge the gap between their activism and their commercial goals. Over the last three to four years, Loose Grip has specialised in helping brands understand how their purpose impacts both their business performance and their people-and-planet objectives. Neil shares, ”I feel like a lot of values-based brands almost look down on measuring their impact in the same way that they would measure the profits or how many things they've sold. There's a tendency to keep things separate." Separation, Neil argues, is a mistake. The two aren't mutually exclusive, they're symbiotic. "When the data is there, you can actually find pretty symbiotic relationships. Consumers, especially younger consumers, make buying decisions based on wanting to feel good about the companies where they're putting their money."  Neil feels that many brands lack the ammunition to tell that story internally, to the board, or to shareholders, to help solve this, Neil and his team developed the GRASP Framework, a process designed to help brands define clear objectives for every piece of content, then measure what actually matters. The framework typically distils objectives into two or three buckets: Discover(maximising reach) Engage(depth of connection) Convert(driving a specific action - a purchase, a petition signature, or a donation). By bringing teams together to collaboratively define and prioritise metrics, Loose Grip builds buy-in and protects against the lure of, "glamour metrics that look good but don't drive insight." Neil talks about how he sees huge potential in AI for retroactive analysis. Instead of waiting six months for data, brands can now train AI agents to analyse five years of content, identifying patterns in what worked, whether that's post length, format, timing, or language landed, this means they can start every new campaign armed with proven insights. Tune in as we talk to Neil about: Why purpose-driven brands often shy away from measurement. The GRASP Framework: moving from objectives to action by defining discover, engage, and conversion metrics. The power of creative measurement to value sustainability impact alongside commercial metrics. Using AI to enrich historical data and give campaigns a proven starting point. How to ensure your activism is authentic and not just reactive cringe. During the conversation Neil mentions some links and case studies - you'll find these below: The Grasp Your Impact Framework - https://graspyourimpact.com/ The Grasp Your Impact Podcast - for more case studies - https://graspyourimpact.com/podcast/ Case study from Ben & Jerry's - Ben & Jerry's! https://open.spotify.com/show/3jDmbKd1Vgi8ofkSoUrv1n?si=644e10c4bf474a67&nd=1&dlsi=5d2079301ca64c1d With love Michelle & Gemma ________________________________________________________________________ About us… We help Marketers save the planet. 

Rory Woodbridge, Product Marketing Consultant, shares why the best PMMs obsess over what he calls radical simplicity.The challenge isn't adding more messaging. It's having the discipline to remove everything that creates confusion.Rory explains why great Product Marketers make tough choices, simplify relentlessly, and focus only on what customers need to understand at each stage of their journey.You'll learn:

This week, Jim welcomes Grace Kao, Chief Marketing Officer of Snap Inc. Founded in 2011 by Evan Spiegel and Bobby Murphy, Snap has grown from a simple idea about visual communication into a global platform reaching more than 940 million monthly active users and generating nearly $6 billion in annual revenue.Grace joined Snap in late 2024 and was promoted to Chief Marketing Officer just months later. Before Snap, she held senior marketing leadership roles at Spotify and Instagram, helping some of the world's most influential platforms connect with creators, businesses, and consumers.Tune in as Grace shares what marketers still misunderstand about Gen Z, why creativity remains the defining skill of the next generation, and how brands can earn relevance by becoming part of the group chat rather than interrupting it. Whether you're leading a global brand, building a startup, or simply trying to understand where culture is headed next, this episode offers a thoughtful look at the future of marketing, creativity, and human connection.---We'll be at Cannes Lions from June 22nd to the 26th, hopping up along the Croisette all week. Let us know if you'll be attending too!See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Are you scaling your e-commerce brand in revenue, but not in profit? Are you flying blind on CAC, LTV, fulfillment costs, and ad performance, hoping the numbers work out later? Many founders grow to low 7-figures on hustle and luck, only to hit a painful ceiling of chaos, cash-flow problems, and agency fatigue.  In this episode of Marketer of the Day, growth partner Cem Atik of Harucon Ventures shows you what it really takes to move from low 7-figures of chaotic growth to predictable, profitable scale. With 13+ years in e-commerce and a track record of stepping into DTC brands “stuck between traction and chaos,” Cem doesn't just run ads, he and his team take equity and full control of marketing, perform deep finance and marketing due diligence, and rebuild growth systems from the inside out. Cem reveals the three bottlenecks he sees in almost every 7- and 8-figure brand: founders who don't know their true CAC and LTV, broken or non-existent third-party tracking and attribution, and a lack of real control over fulfillment, taxes, and operational costs. He explains how, by building a single source of truth for numbers and cohorts, brands can finally make confident decisions about where to cut spend, where to double down, and how aggressively they can acquire new customers. Instead of guessing, you start steering your business with clarity. https://youtu.be/3fHMwV8W1tE?si=WS6EZKQnCQ77GEYj You'll also hear a powerful case study of a brand doing $10M/month that boosted revenue while cutting marketing spend by 20–25% just by fixing structure and supply chain inefficiencies, saving 9% on fulfillment alone. Cem calls his model “marketing for adults”: performance-based, numbers-first, and designed so both sides win only when the business truly grows profitably. Along the way, he shares why humility beats ego when hiring marketers and operators, and why, if you truly control your numbers, you can afford to move fast and even be a little chaotic everywhere else. If you're tired of agency fatigue, unclear profitability, and growth that feels like a gamble instead of a strategy, this conversation will give you a concrete blueprint. You'll discover how to get a grip on your metrics, clean up your ad accounts, and build a team and system that take you from “winging it” at $1–5M to scaling like a pro toward $50M and beyond, without losing your sanity or your margins. Quotes: “Brands that grow from five to fifty million don't do it because they run better marketing; they do it because they did the groundwork that allows them to grow safely.” “If you have control over your numbers, you can be chaotic in everything else, and as long as your execution speed is great, you will still succeed.” “You could be the best email, WhatsApp, Google Ads, or Meta guy, but the only thing that will always win is a good team that's working proactively together.” Contact Details: Connect with Cem Atik on LinkedIn Explore Harucon Ventures Official Website

In this episode, we're excited to welcome back the Brooke Sellas, CEO and founder of B Squared Media. Join us as we dive deep into the evolving landscape of marketing in the age of AI, exploring how it intersects with social media and customer experience.Brooke shares her invaluable insights on the importance of maintaining a human connection amidst the rise of automation. She discusses how AI can be a powerful tool for analysis and efficiency behind the scenes, but emphasizes that it should never replace the genuine relationships brands build with their customers. The conversation also touches on the pitfalls marketers face when over-automating and the necessity of keeping the human touch alive in customer interactions.Listeners will gain practical strategies for leveraging AI without sacrificing the authenticity that drives customer loyalty and trust. Brooke's unique perspective as both a thought leader and educator provides a fresh take on navigating the complexities of modern marketing.Key takeaways...- Balance is Key: Utilize AI for data analysis and insights but ensure that human interaction remains at the forefront of customer relationships.- Guardrails Matter: Set clear parameters when using AI tools to prevent outputs that don't align with your brand voice.- Focus on Experience: Prioritize customer experience over sheer automation to foster genuine connections and loyalty.- Engage Authentically: Encourage meaningful conversations on social media rather than just focusing on content creation.Join us for this enlightening discussion filled with practical tips and thought-provoking insights as we explore the future of marketing in a tech-driven world.Our guest...Brooke Sellas is a leading expert in social media marketing and customer care. As the founder of B Squared Media, she has dedicated over 15 years to pioneering innovative strategies that prioritize authentic customer engagement. A sought-after speaker and educator, Brooke also teaches social media studies at New York University and other prestigious institutions, sharing her knowledge and passion for building meaningful connections in the digital age.~._.*._.~Making a Marketer is brought to you by Powers of Marketing - providing exceptional podcast experiences & online and in-person events since 2013. Check out episode 191, and if our show moves you, please share it and let us know your thoughts!Take our LISTENER Community Survey!!! HERE** Our editor Avri makes amazing music! Check out his music on Spotify! **

What if the best AI tools in the world still can't replace a great Marketer? Reza, Co-founder and CEO of Motion, has spent over a decade at the intersection of creative and performance Marketing, and his take on AI is one you don't hear enough: the goal isn't to let AI find your edge. It's to eliminate the tech advantage so the best Marketers win. And, he breaks down how Motion is building AI infrastructure that does all the heavy lifting behind the scenes, from pre-watching thousands of ad creatives to giving every customer their own dedicated virtual machine, so Marketers can stop tinkering with tools and get back to the thing that actually drives results. Plus, Reza explains why the creative strategist role is quietly becoming the most important role in Marketing, and how the best ones aren't just running ads…they're influencing the direction of the entire business. If you're a Marketer who wants to understand where creative strategy is headed in the age of AI, this is the episode for you. Wrike brings structure, visibility, and accountability to work, so companies can make better business decisions, improve efficiency, and reduce risk. Learn more at https://wrike.com/tmm Follow Reza: LinkedIn: https://www.linkedin.com/in/reza-khadjavi-46802918/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

You're trying to develop a marketing program for your company and you're stuck.You have a general idea of what you want to do.  But for some reason you just can't get started.You find yourself spending way too much time staring at a blank screen - and getting more and more frustrated that you're not making progress.You're not alone.  I have faced this more often than I like to admit.Especially for people who work alone.  Either because they work remotely. Or they own their business.  Or maybe they work for a company but are in a one-person department.  As is often the case these days.It's really hard to not have anyone there to bounce ideas off of.  Or brain storm with.In this episode we discuss an accessible, yet often overlooked, opportunity for gaining the support and companionship that can help you go from 'stuck' to 'success'.Visit A Seat at The Table's website at https://seat.fm

Subscribe to DTC Newsletter - https://dtcnews.link/signupThis episode, Kemberly Gong, VP of Marketing at Contentful, joins Eric to walk through what some marketing leaders are calling “The Great Content Collapse”, and what marketers can actually do about it.The setup: 60% of Google searches now result in zero click-through, and replaced by GenAI models like AI overviews. LLMs already account for 5% of traffic and climbing. Marketing budgets are flat or shrinking. Companies are flooding consumers with AI slop to hit KPIs. And consumers can smell it. 50% lose trust in a brand when they think the content was written by AI.Explore Contentful: https://www.contentful.com/?utm_source=dtc&utm_medium=podcast&utm_campaign=fy27-q2-global-tl_awareness&utm_content=gcc What you'll learn:What is the "great content collapse" and why traditional content strategy is breakingAEO vs SEO: where they overlap and where they divergeWhy agentic agents prefer structured, query-aligned content with third-party validationHow buyer behavior is changing and what marketing teams can do to stay aheadWhere brands over-rely on AI and how to keep the human voiceThe 30-day content audit for the agentic webThe Pets Deli case: 50% conversion lift from one personalization changeThe Ruggable BFCM case: 7x CTR and 25% conversion lift from personalized hero banners + homepagesHow Bossard scaled its content across 18 languages and 38 countries with AI workflows using personalization softwareWhat On Running does to drive 40% of sales onlinePlus: Kemberly Gong's 30-day content audit checklist for the agentic web.Timestamps:00:00 The Great Content Collapse05:38 AEO vs SEO Explained10:08 Why Personalization Wins in 202613:27 Where AI Actually Helps Marketing Teams22:23 Building Brand Trust Across ChannelsSubscribe to DTC Newsletter - https://dtcnews.link/signupAdvertise on DTC - https://dtcnews.link/advertiseWork with Pilothouse - https://dtcnews.link/pilothouseFollow us on Instagram & Twitter - @dtcnewsletterWatch this interview on YouTube - https://dtcnews.link/video

Partner with Jay: https://www.jayschwedelson.com/contactㅤPre-order Jay Schwedelson's new book, Stupider People Have Done It (out June 9, 2026).All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206ㅤSubscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletterㅤRegister for Eventastic (FREE + VIRTUAL!) https://www.eventastic.comㅤRegister for GuruConference (FREE + VIRTUAL!) https://www.guruconference.comㅤConnect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/Check out Jay's YouTube channel: https://www.youtube.com/@schwedelsonCheck out Jay's Instagram: https://www.instagram.com/jayschwedelson/Ask Jay anything: https://www.jayschwedelson.com/askㅤLeave a comment and follow the show, it really helps us out!ㅤBig shoutout to our sponsor, Knak!Marketers, you know the pain… You spend hours on a campaign, and then it gets stuck in review cycles and barely looks like what you started with.Knak makes it simple. Design emails and landing pages, collaborate, and launch - all in one place. No tool hopping, no messy handoffs, with AI built in to help you move faster.See how it all works, get started at knak.com/demoㅤThe link between ranking high on Google and getting cited in AI overviews has quietly fallen apart over the past year, and Jay Schwedelson has the numbers to prove just how fast. He lays out the small, almost boring tweaks that decide whether AI tools surface your content or skip right past it, then makes the case that your prettiest emails might be the ones working against you now. Stick around for a soccer confession and a book update with a genuinely good cause behind it.ㅤBest Moments:(00:42) Only 38% of pages cited in Google's AI overviews still rank in the top 10, down from 76% a year ago.(01:18) Put a date on everything you publish, because the AI tools are hunting hard for a recency signal.(02:15) Rewrite your headlines and page titles as questions so the LLMs actually pull them in.(03:33) Meltwater found 75% of LinkedIn AI citations come from personal profiles, not company pages.(05:33) Live text in the first 150 to 200 characters is becoming the new North Star for email.(09:14) His book hit number one new release on Amazon, with all proceeds going to cancer research.

Watch the YouTube version of this episode HERETyson and Becca reveal the first-ever MaxLawCon Awards, the 10 categories, and how to nominate the law firm owners, leaders, brands, and vendors who actually make this industry better.This year in Atlanta, we're doing something we've talked about for years: the first-ever MaxLawCon Awards. These awards are all about recognizing the law firm owners, leaders, brands, vendors, and community members who are actually building better firms and a better legal industry – not just chasing ego numbers.In this episode, Tyson Mutrux and Becca walk through:Why we finally launched the MaxLawCon Awards in 2026The 10 award categories and what each one is really aboutHow the nomination process works (and why these are not “pay-to-win” awards)What they're most excited about heading into MaxLawCon Atlanta this OctoberNominations are open from June 16–30 at maximumlawyer.com/awardsAnyone can nominate – including nominating yourself – and you can submit as many nominations as you'd like.Finalists will be announced before MaxLawCon, and winners will be revealed live on stage in Atlanta on October 8–9.Highlights00:00 – Why Tyson and Becca finally launched the first-ever MaxLawCon Awards02:53 – Redefining success beyond revenue: leadership, culture, resilience, and impact04:13 – How nominations work and why these aren't pay‑to‑play postcard awards05:57 – Key details: June 16–30 nomination window, anyone can nominate, unlimited entries08:04 – Marketer of the Year, Trailblazer, and Rising Star: what these awards recognize11:38 – Culture & Leadership and Maximum Lawyer of the Year: the “five‑tool” firm owner15:15 – The Comeback and Community Impact Awards: resilience and quiet generosity19:08 – Golden Mic and Law Firm Champion (by BeccasList): standout guests and vendors25:13 – Brand of the Year: distinctive, consistent law firm branding that actually works27:45 – Live awards at MaxLawCon Atlanta (Oct 8–9) and where to submit nominations

Most creators don't struggle because they lack expertise. They struggle because tech overwhelm, scattered tools, and indecision keep them from turning their knowledge into a scalable business. In this episode of Marketer of the Day, Bryan McAnulty, founder of Heights Platform, shares how solopreneurs can use AI-powered tools to build profitable online courses and communities, without sacrificing authenticity or getting buried in tech headaches. Brian pulls back the curtain on Heights Platform, an all‑in‑one course creation and community platform used by creators in over 100 countries. Instead of using AI to churn out low-quality “slop content,” Heights uses AI to act like a virtual assistant and coach, helping you set up your programs, structure offers, handle technical details, and even plan your marketing, while you stay focused on the one thing only you can do: teaching from your real-world experience. You'll hear how features like live lessons, built‑in video calls, and gamified communities make it easy to deliver a premium, high‑touch learning experience. Bryan explains how you can run live cohorts directly inside your platform, automatically turn those sessions into course content, and use community features both to increase student results and to attract new leads with public community posts that rank in search, essentially turning your community into a living, SEO-friendly knowledge base under your own brand and domain. A big part of the conversation dives into pricing psychology and offer design. Bryan challenges the common trap of selling $10–$20 mini products and hoping volume makes up the difference. Instead, he walks through why most experts underprice themselves, why transformation and outcomes should drive your pricing (not video length or course size), and how adding community and live coaching can justify premium price points while delivering far better results for your students. https://youtu.be/_Vi-niuEZYs?si=EWdDlQeT8A_efrS5 Finally, Bryan shares a powerful perspective on thinking bigger with AI. As AI tools get faster and more capable, the real differentiator won't be who has access to AI; it will be how you work, how you think, and how clearly you communicate your vision to these tools. From internal dev tools that used to cost tens of thousands to build, to weekend projects now powered by AI, Bryan shows how creators and entrepreneurs can ride this wave instead of getting left behind. If you've ever felt stuck between too many platforms, too many decisions, and not enough momentum, this episode will give you a concrete path to launching (or relaunching) your online course and community with confidence. Quotes: "I don't see AI replacing the humans for this kind of expertise. Our goal is to assist you, because most people don't wake up every day excited to use software, they're excited about the outcome the software helps them achieve."  "If every business has this magical AI agent that can do anything, then what makes the difference between you and any other business? If everyone can generate unlimited content and unlimited software, the difference comes down to how you do things."  "There weren't really many platforms that were actually focused on helping your customers get results. Marketing is kind of a solved problem, but learning is not a solved problem." Contact Details: Visit Bryan McAnulty's Facebook Page Connect with Bryan McAnulty on LinkedIn Learn More About Heights Platform Start & Grow Your Creative Business with Creator Climb Brayan McAnulty Official Website Explore the YouTube Channel of Bryan McAnulty

Is AI helping your marketing, or quietly damaging customer trust?In this episode of StrategyCast, Lori Jones sits down with Fred Wiechmann to explore how marketers can use AI to improve efficiency without sacrificing authenticity, trust, or meaningful customer relationships.Discover why the most successful brands put strategy before technology, how to avoid common automation mistakes, and practical ways to use AI to enhance human connections instead of replacing them. Learn how to build stronger customer relationships while staying true to your brand and creating long-term loyalty.And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, and a whole lot more. Visit https://strategycast.com/ for more details.==Let's Break It Down==05:43 Balancing AI with human connection08:02 Long-term strategic planning10:13 Importance of clear communication strategy14:52 Getting a quote via AI assistant17:38 Importance of inclusivity in parks19:48 Understanding customer needs and decisions24:57 Miley's inclusive playground journey28:08 Focusing on customer insights31:06 Focusing on top of the funnel34:13 Airline rebooking for frequent flyers==Where You Can Find Us==Website: https://strategycast.com/Instagram: https://www.instagram.com/strategy_cast/Facebook: https://www.facebook.com/strategycast==Leave a Review==Hey there, StrategyCast fans!If you've found our tips and tricks on marketing strategies helpful in growing your business, we'd be thrilled if you could take a moment to leave us a review on Apple Podcasts. Your feedback not only supports us but also helps others discover how they can elevate their business game!

Concern about short-termism among marketers jumped from 25% in 2022 to 55% in 2025. Budget allocation barely moved. The funnel may not be dead, but it might be damaging your brand.This week, Elena, Angela, and Rob debate whether the marketing funnel still belongs in the boardroom. They unpack why the funnel persists despite strong evidence against it, how ad platforms reinforce flawed thinking for commercial reasons, and what alternatives actually work. Topics covered:•    [01:00] Marketing Week article on why funnel reinvention is backfiring•    [02:00] The funnel as a mental shortcut vs. a map of how people buy•    [05:00] How ad platforms built funnel logic into their products for commercial reasons•    [07:00] Categories where the funnel fits (and where it falls apart)•    [11:00] The say-do gap: marketers believe in brand investment but budgets barely moved•    [15:00] Tom Roach's alternative: building, nudging, and connecting•    [18:00] How to plan media without the funnel•    [20:00] What great creative looks like when you stop thinking in funnel stagesTo learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter.Resources:2025 Marketing Week Article: https://www.marketingweek.com/reality-check-funnel-reinvent/Google Messy Middle Research: https://business.google.com/us/think/consumer-insights/navigating-purchase-behavior-and-decision-making/WARC Multiplier Effect Report: https://page.warc.com/the-multiplier-effect-reportThinkbox Profitability 2 Report: https://www.thinkbox.tv/profitability2Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts.

Digital twins are helping brands scale content and talent deals. Marketers are still navigating the tradeoffs. On this episode of the Digiday Podcast, hosts Kimeko McCoy and Tim Peterson unpack the rise of digital twins, AI sprawl and authenticity.

What's actually breaking through on social right now? Daniel sits down with Samantha Yehle, who has spent years helping brands navigate the ever changing world of content, social media, and Digital Marketing. As a Brand and Social Media Consultant, she has seen firsthand what separates brands that get ignored from brands that earn attention. She shares why social media has become the new homepage for brands, how Marketers can build better content instincts, and why creativity and taste matter more than ever in a world flooded with AI generated content. She also breaks down the biggest mistakes companies make when building social teams…and how your personal content could be a brand indicator.  Whether you're building a brand, growing a career in Marketing, or trying to figure out what actually works online today, this episode offers a practical look at the skills and strategies that matter most. Slate is the one stop content creation platform for social media teams. With AI assisted video and image editing, branding, and collaboration all in one platform. No more switching between 10 different tools. Slate is built for how social teams actually work. Click here for more.  Follow Samantha: LinkedIn: https://www.linkedin.com/in/samanthabensimonyehle/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Most behavioral health marketers are talking to patients in a language patients don't speak, and it's costing them admissions. On Ignite, host Ashley Petrochenko, Cardinal's VP of Brand Marketing, sits down with Jennifer Munoz-Callahan, VP of Digital Performance at Promises Behavioral Health, to explore how behavioral science can transform the way healthcare organizations connect with patients. Drawing from her experience in behavioral health and her personal connection to the space, Jennifer shares why understanding patient fears, motivations, and decision-making is critical to driving meaningful growth. You'll walk away knowing: Why patients are the toughest persona to convert and how to actually reach them How speed-to-call and admissions team alignment directly impact patient acquisition What retention marketing looks like after a patient leaves your facility Why plain language outperforms clinical terminology every time If behavioral health marketing is part of your world, this conversation will change how you approach every message you send. RELATED RESOURCES Connect with Jennifer - https://www.linkedin.com/in/jennifer-munoz-callahan/ The Key Behavioral Health Marketing Trends Shaping 2026 - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/mental-behavioral-health-trends-2026/ What is a Patient Journey? Examples to Grow Your Practice - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/what-is-a-patient-journey-grow-your-practice/ Marketing + Operations: Why Total Alignment is Vital to Growth - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-marketing-operations-alignment/ How to Build a Full-Funnel Healthcare Marketing Strategy - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-full-funnel-marketing-strategy/

In this episode of Connecting the Dots, I sit down with Carsten Ellsworth, Director of Marketing at Avista Senior Living, to explore what it really means to become an AI-enabled marketer.Carsten shares how he “accidentally” found his way into senior living through an internship that turned into a nine-year career, and how his passion for marketing has evolved alongside the rise of AI. Rather than treating AI as a shortcut or content machine, Carsten sees it as a tool for deeper thinking, better strategy, and building real systems that improve the way marketing teams operate.The conversation covers practical ways senior living marketers can use AI today, from campaign strategy and reporting to business frameworks, automation, app-building, and data analysis. Carsten also offers a grounded perspective for leaders who feel behind: the key is not mastering everything at once, but taking action and applying AI to the next real problem in front of you.Guest Bio:Carsten Ellsworth is the Director of Marketing at Avista Senior Living, where he leads marketing strategy across a diverse portfolio of senior living communities. An AI-enabled marketer, Carsten is passionate about using artificial intelligence to enhance strategic thinking, improve workflows, analyze data, and build practical systems that help teams move faster and make smarter decisions. His approach to AI is rooted in experimentation, action, and the belief that these tools can empower marketers to expand what they are capable of creating.Time Stamps02:38 — Carsten's path into senior living03:45 — The moment AI became empowering07:22 — Practical AI value in senior living marketing08:25 — Building AI business frameworks11:13 — Turning a spreadsheet into a real internal app13:18 — Avoiding AI slop15:37 — Balancing data, intuition, and AI insights17:26 — First steps for marketers who feel behind20:38 — Why AI-enabled people will have the advantage22:08 — What separates marketers who thrive from those who struggle22:54 — Final thoughts on empowerment and possibilityCarsten Ellsworth, Director of Marketing at Avista Senior Living, joins Matt Reiners to discuss how AI-enabled marketers can use strategy, automation, data, and action to build real marketing systems in senior living.

Five years ago, Igor sat down to make a list of things he used to believe about this business that he no longer agrees with. He came up with nothing. In this episode, that exercise opens up into something much bigger. Why the fundamentals of marketing have not changed across centuries, why most of what we buy is decided emotionally and justified logically, and why the arrival of AI agents will not change human psychology so much as just remove the ambiguity from it.

Are you leaving conversions on the table by playing it too safe with email? Jay makes the case for sending two emails in a single day - he backs it up with data showing conversion and sign up rates jump over 35% when you pair an urgency send in the morning with a scarcity send in the afternoon or evening.  Daniel adds why text message reminders are a massively underused tool for getting people to actually show up, and why the right people staying on your list matters way more than keeping your unsubscribe rate pretty. They also get into one of the most important mindset shifts in Marketing: your audience is not paying as much attention to you as you think. If you're a Marketer looking to change up your strategy right away, this is the episode for you.  Follow Jay: LinkedIn: https://www.linkedin.com/in/schwedelson/ Podcast: Do This, Not That Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: https://themarketingmillennials.com/ Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: https://workweek.com/

#194: Gary Lancina has done it all — startups, turnarounds, Fortune 500s, and a front-row seat to one of the biggest corporate crises of the 21st century. In this conversation with host Pat McGovern, Gary unpacks a career that spans Briggs & Stratton, Mercury Marine, SC Johnson, Masterlock, Redbox, and BP, drawing out the through-lines that connect every stop: deep customer empathy, collective accountability, and a relentless drive to grow. Gary defines marketing at its core as the establishment and nurturing of high-commitment relationships for the exchange of value — and everything he's done in his career flows from that north star. In this episode: → Why Gary's first move entering any organization is to look at how they define success and measure performance — not the marketing plan → His three non-negotiable success metrics: sales, profit, and market share → The Redbox origin story — how a McDonald's side project became a $700M business in two years, and the "Free Movie Monday" promotion that unlocked growth → What it was really like inside BP the day Deepwater Horizon happened — and the crisis playbook Gary ran to retain 98% of distributors and dealers → Why Redbox ultimately failed: a cautionary tale about betting on a model instead of a mission → His nuanced take on AI — why he's optimistic but warns against outsourcing your thinking to a machine → Three book recommendations that reveal how Gary actually thinks Connect with Gary here: https://www.linkedin.com/in/glancina/ Connect with Pat here: pmcgovern@ascedia.com Connect with Ascedia here: https://www.ascedia.com/contact Oh, before you go, please do us a favor. Take a minute and leave us a review. That's the energy that powers this supertanker!  Thanks, you're the best! Want more marketing insights? Take a look at our full lineup. This podcast is sponsored by Ascedia. A web development and digital strategy agency helping clients win in the digital space.    Maybe it's time your site gets a tune-up? Connect with us.  

Business owners rarely fail because they're short on tools or tactics, they fail because they blend in. In a world where everyone has access to AI, automation, and endless data, the real danger is that your message, brand, and leadership lose their human edge. Output becomes polished but generic. Teams get buried in analytics while intuition, originality, and genuine connection get pushed aside. Today's guest, Nir Bashan, keynote speaker, creativity consultant, and author of The Solution Mindset: Mastering the Art of Problem Solving, has helped brands like Rolex and Porsche turn creativity into measurable profit by treating it as a practical business tool, not something fluffy or optional.  In this episode of Marketer of the Day, Nir shows us why creativity is now the last true competitive advantage in the age of AI. He explains how AI has become the great equalizer: everyone can generate emails, posts, and scripts at scale, but very few know how to separate the “AI fire hose” of output into what's truly valuable, authentic, and on-brand. Nir reveals how to use AI as a starting point while applying a creativity rubric to refine, reshape, and humanize your content so it sounds like you and actually resonates with your audience. https://youtu.be/juP8aaBUPaI?si=b9yJ3lZXJT0Q3s2T This conversation is packed with insights for entrepreneurs, marketers, and leaders who feel overwhelmed by data, distracted by constant digital noise, or frustrated that their AI-assisted content still falls flat. If you've been wondering how to stand out when everyone else has the same tools, Nir's Solution Mindset will show you how to reclaim creativity as a skill, integrate it with your analytics, and turn everyday problems into opportunities for differentiation and growth. Quotes: “Creativity is an actionable tool that we can use to grow businesses, get into new markets, change product, and change how customers relate to what we offer. The problem is that most people don't use it."  "AI is now the great equalizer. Everyone has access to it, so the question becomes: what do we do to get to the next level? That shortage, that gap there, is creativity."  "Reality doesn't lie strictly in the numbers; it lies in a balancing of the analytics and the creative. That's what I help people do, connect those two things to optimize their business." Contact Details: Visit Nir Bashan's Facebook Page Connect with Nir Bashan on LinkedIn Explore Nir Bashan's Official Website Follow Nir Bashan on Instagram Get a copy of The Solution Mindset: Mastering the Art of Problem Solving on Amazon Dive into the YouTube Channel of Nir Bashan

Here's what's new in social media marketing right now. Join me at The Marketer's Edit in NYC! https://themarketersedit.com/ Thanks to Metricool for sponsoring this episode. Get 30 days free on any Metricool plan with code LATASHA using this link: https://metricool.com/latasha-james-2/?utm_source=podcast&utm_medium=influencer&utm_campaign=20260612_latasha-james_sign-up_en&utm_content=audio&utm_term=q2Grow your online business with custom daily lessons in my app: https://studio.com/latasha

Pricing is the most avoided conversation in B2B marketing. It's handed down from finance, rubber-stamped by sales, and marketers are expected to promote whatever number comes out. Matt and Liam make the case that pricing is actually a marketing problem — and that the explosion of "no decision" outcomes in B2B SaaS is largely a symptom of not understanding how buyers think about value relative to cost. Keywords: B2B SaaS pricing, pricing strategy, marketing and finance alignment, go-to-market, buyer psychology

If you've been using AI tools to create content, generate ideas, or speed up your workflow, you probably haven't spent much time thinking about what could go wrong legally. But you might want to start. I sat down with Sharon Toerek, a marketing and intellectual property attorney who works exclusively with independent agencies, and she laid out the legal landscape around AI in a way that's practical, clear, and genuinely useful. No scare tactics, no doom and gloom. Just a straightforward look at what the risks are, what you can do about them, and how to build the kind of foundation that keeps you from getting caught flat-footed. https://www.theagentsofchange.com/625 Need help with your branding, website, or digital marketing? Reach out to me (Rich Brooks!) today at https://www.takeflyte.com/contact

Enterprise marketers struggle with AI visibility despite 47% go-to-market efficiency decline. Liza Adams, AI advisor and go-to-market strategist at GrowthPath Partners, brings 25+ years of Silicon Valley marketing leadership experience across major tech companies including Juniper Networks, Pure Storage, and Smartsheet. The discussion reveals Adams' three-layer framework for AI marketing success: visibility (showing up in AI search), sentiment (ensuring believable and credible messaging), and recommendation (being suggested for ideal customer situations and problems).See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

>> Get A Free Copy Of The Book (Big Idea To Bestseller): https://www.bigideatobestseller.com/free-book>> Book A Call With Our Team: https://write.bigideatobestseller.com/booking-page>> Step-By-Step Process To Becoming A Bestselling Author: https://write.bigideatobestseller.com/vsl-watch-pageIG: @jakekelferLinkedIn: @jakekelferIn this episode, bestselling author Jonathan K. Lowe shares how empathy-driven marketing helps businesses attract, convert, and retain customers. Learn practical strategies for building trust, creating meaningful customer experiences, and growing your business in a sustainable way. Tune in for actionable marketing insights you can apply right away.Connect With Jonathan:>>LinkedIn:hhttps://www.linkedin.com/in/jonathanlo7>>Website:https://www.jonathanklo.com/ 

Watch This: https://youtu.be/C8Me5SpjcPY?si=CSMLN4e7FNfSvXMCEveryone is talking about how AI is going to replace jobs.Lawyers are worried.Writers are worried.Marketers are worried.Accountants are worried.Meanwhile, you're in one of the safest industries on the planet.AI can't paint a house.AI can't install a roof.AI can't build a deck.AI can't sit across from a homeowner and earn their trust.In this episode, Tom explains why AI may actually be the greatest opportunity skilled trades professionals have ever seen.You'll learn:• Why contractors are uniquely positioned to benefit from the AI revolution• How smart contractors are using AI to save hours every week• What tasks should be automated and what should never be automated• Why trust, communication, and sales are becoming more valuable than ever• The one skill that will separate winning contractors from everyone else over the next decadeThe contractors who thrive won't be the ones who ignore AI.They'll be the ones who use it to eliminate busy work while doubling down on the human skills that technology can't replace.Because at the end of the day, homeowners don't buy paint, roofs, kitchens, or remodeling projects.They buy certainty.They buy confidence.They buy trust.And trust is still a human game.If you're ready to improve your sales process, close more profitable work, and build a stronger business, check out THE COMMAND at https://go.thecontractorfight.com/command

Most people don't fall short in retirement because they're lazy or bad with money. They fall short because their home equity sits idle, taxes quietly eat away at their gains, and they've never been shown how to turn real estate into reliable retirement income without creating another full-time job. Maybe you're a homeowner in a high-cost market, a realtor with “lumpy” income, or a self-employed professional with no real pension, are you sitting on hundreds of thousands in equity and still worried you'll outlive your money? In this episode of Marketer of the Day, mortgage broker and retirement strategist Kerry Worden shows you how to “Retire on Real Estate” by using short-term rentals, reverse mortgages, and tax-deferral strategies to turn what you already own into cash flow. If you've ever wondered, “Am I an accidental millionaire on paper but broke in retirement?” or “How do I use my house in my retirement plan without losing it?” This conversation is for you. https://youtu.be/eZ9SNKq6J_8?si=IAl1yuQcM6stemiP Kerry shares the story behind Buckeye Basecamp, his short-term rental near Yosemite that sleeps up to 20 people, and explains why short-term rentals, set up as real businesses, can deliver stronger income and better tax treatment than many traditional long-term rentals. You'll hear about passive activity loss limitations, why so many investors and retirees leave money on the table, and how especially in your higher-earning pre-retirement years, short-term rentals can help you keep more of what you make. If you're a realtor, homeowner, or self-employed pro who's built up equity but not a real plan, this episode will challenge how you think about risk, retirement, and your house. Kerry's mindset, captured in his personal motto “DFQ: Don't F'n Quit,” is about not giving in to fear, myths, or confusion, but getting just educated enough to make smart, confident decisions for yourself and your family. Quotes: “Short-term rentals for retirement can be opportunity or overload. If you're not ready, it really can feel like too much, but for people trying to get ready to retire, especially in those higher-income years, they can be incredibly helpful.”  “A reverse mortgage line of credit has a unique attribute: it grows and never stops growing. Even if the value of the house never goes up again, that line of credit keeps increasing anyway.” “My purpose with financial planners and realtors is to show them how a reverse mortgage can help their clients not outlive their assets and reduce their tax liability. If you ignore home equity, you're ignoring one of the biggest tools in the retirement toolbox.”  Contact Details: Visit Kerry Worden's Facebook Page Connect with Kerry Worden on LinkedIn Visit Real Retirement Strategies Official Website Learn More About Buckeye Basecamp Follow Kerry Worden on Instagram Get The Copy of Retire of Real Estate: The Realtor's Retirement Plan on Amazon

Air Date: 6–5-2026 Today we explore sportswashing past and present, from fascist dictators who first weaponized the World Cup to FIFA's modern extractivism model of corrupt capitalism, and why workers, unions, and fans are now organizing to reclaim the game from those profiting off it. Full Show Notes Transcript Be part of the show! Leave a voice message, message us on Signal at the handle bestoftheleft.01, or email Jay@BestOfTheLeft.com BestOfTheLeft.com/Support (Members Get Bonus Shows + No Ads!) Use our links to shop Bookshop.org and Libro.fm for a non-evil book and audiobook purchasing experience! Join our Discord community! TOP TAKES KP 1: Trump Is a 'master Marketer' Symone Reacts to President Getting FIFA Peace Prize - Chris Jansing Reports - Air Date 12-5-25 KP 2: Jules Boykoff on World Cup and Sportswashing Part 1 - CounterSpin - Air Date 5-15-26 KP 3: The Fascist World Cup Part 1 - Power Plays - Air Date 5-21-26 KP 4: Exploring the Sportwashing, Greed and Corruption of the 2026 World Cup - The Blazing Musket Podcast - Air Date 5-6-26 KP 5: Trump LOSES IT as FIFA SUFFERS MAJOR CRISIS!! Part 1 - MeidasTouch - Air Date 5-6-26 KP 6: Jules Boykoff on World Cup and Sportswashing Part 2 - CounterSpin - Air Date 5-15-26 (00:45:01) NOTE FROM THE EDITOR FIFA, Trump, and the Patriotism Scam They're Running on America My commentaries on YouTube - Share them! DEEPER DIVES (01:01:55) SECTION A: TRUMP'S PLAYBOOK A1: Is This the Most Political World Cup of All Time Part 1 - The Global Story - Air Date 5-25-26 A2: As the World Cup Arrives in Seattle, so Do the Contradictions Part 1 - Soundside - Air Date 5-18-26 (01:14:02) SECTION B: FASCIST ORIGINS B1: Sportswashing Explained Part 1 - Rights & Wrongs - Air Date 5-25-26 B2: Soccers Shadow And Sunlight the Fascist History of the World Cup and 20 Years of Soccer Without Borders Part 1 - Edge of Sports - Air Date 5-28-26 B3: The Fascist World Cup Part 2 - Power Plays - Air Date 5-21-26 B4: Soccers Shadow And Sunlight the Fascist History of the World Cup and 20 Years of Soccer Without Borders Part 2 - Edge of Sports - Air Date 5-28-26 (01:55:31) SECTION C: GREED MACHINE C1: Trump LOSES IT as FIFA SUFFERS MAJOR CRISIS!! Part 2 - MeidasTouch - Air Date 5-6-26 C2: As the World Cup Arrives in Seattle, so Do the Contradictions Part 2 - Soundside - Air Date 5-18-26 C3: Exploring the Sportwashing, Greed and Corruption of the 2026 World Cup Part 2 - The Blazing Musket Podcast - Air Date 5-6-26 (02:19:47) SECTION D: PUSHBACK D1: Cuba Latest, Louisiana Primary, World Cup Travel - Up First From NPR - Air Date 5-16-26 D2: Trump Gets HIS KARMA as FIFA WORLD CUP COLLAPSES!!!! - MeidasTouch - Air Date 4-16-26 D3: Sportswashing Explained Part 2 - Rights & Wrongs - Air Date 5-25-26 D4: Is This the Most Political World Cup of All Time Part 2 - The Global Story - Air Date   Produced by Jay! Tomlinson Visit us at BestOfTheLeft.com Listen Anywhere! BestOfTheLeft.com/Listen Listen Anywhere! Follow BotL: Bluesky | Mastodon | Threads | X Like at Facebook.com/BestOfTheLeft Contact me directly at Jay@BestOfTheLeft.com