Podcasts about marketers

Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We're breaking down highly involved, complex research into plain language and takeaways any marketer can use.In this episode, Elena and Rob explore how small rituals before consuming products can dramatically enhance enjoyment and make experiences more memorable. They reveal why structured, meaningful movements work better than random gestures and how brands like Jeep, Oreo, and Apple have mastered the art of ritual-driven engagement.Topics covered:   [01:00] "Rituals Enhanced Consumption" [02:00] The Jeep Wrangler ducking ritual and community building [03:00] Four experiments on chocolate bars, carrots, and lemonade [04:00] Why delay after rituals increases anticipation and enjoyment [05:00] Personal involvement: doing versus watching rituals [06:00] Brand examples: Oreos, Starbucks, Disney, and Guinness [07:00] Apple's unboxing experience as the ultimate ritual  To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter.  Resources: Vohs, K. D., Wang, Y., Gino, F., & Norton, M. I. (2013). Rituals enhance consumption. Psychological Science, 24(9), 1714–1721. https://doi.org/10.1177/0956797613478949  Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts. 

Welcome to Season 10, Episode 1 of the Behavioral Economics in Marketing podcast — and what a milestone this is. Today, we're taking a detour from our usual format to celebrate five years and ten seasons of exploring the science of decision-making in marketing. This episode is a little more personal — a chance to go behind the mic and share the story of how this podcast came to be, what it's grown into, and what I've learned along the way. If you've ever wondered how a marketer with a master's in economics ended up podcasting about behavioral science — without ever having listened to a podcast before — this episode is for you. I'll share the story of how it started, what almost stopped it, what kept it going, and the surprising ways it's grown — including being used in learning platforms around the world, now reaching audiences in 73 countries and translated into 15 languages. Whether you've been listening since the early days or just found your way here, I'm so glad you're part of this journey. Let's kick off Season 10 with a look at where we've been — and a hint at what's ahead.     Behavioral Economics in Marketing Podcast | Understanding how we as humans make decisions is an important part of marketing. Behavioral economics is the study of decision-making and can give keen insight into buyer behavior and help to shape your marketing mix. Marketers can tap into Behavioral Economics to create environments that nudge people towards their products and services, to conduct better market research and analyze their marketing mix. Sandra Thomas-Comenole | Host | Marketing professional with over 15 years of experience leading marketing and sales teams and a rigorously quantitative Master's degree in economics from Rensselaer Polytechnic Institute. Check out her Linkedin profile here: Sandra Thomas-Comenole, Head of Marketing, Travel & Tourism

Join us on Spaghetti on the Wall episode #255 as we sit down with Jitendra Vaswani—global keynote speaker, bestselling author of Inside A Hustler's Brain, and the digital powerhouse behind Digiexe, AffiliateBooster, and BloggersIdeas. With 12+ years of experience in SEO, affiliate marketing, and AI-driven growth, Jitendra shares how he's helped over 1,400 businesses scale their online presence—and what's next for marketers in the AI era.

In this episode, we dive into the awesome world of events with two industry leaders, Tahira Endean and Dave Stevens. Join us as they share their insights on the intersection of AI and human connection in the event space, emphasizing the importance of face-to-face interactions in an increasingly digital world.Learn About...- The Role of AI in Events: Discover how event organizers are integrating AI to enhance personalization and streamline operations, while still prioritizing human connection.- Creating Joyful Experiences: Tahira discusses her new book, "Our KPI is Joy," and shares strategies for fostering joy in events, highlighting the significance of thoughtful design and genuine human interactions.- The Importance of Community: Dave shares insights on building authentic communities that foster meaningful connections, contrasting them with traditional associations, and emphasizing the need for open conversations on pressing issues.- Measuring Success Beyond Numbers: Explore innovative ways to measure the impact of events, focusing on emotional engagement and participant happiness, rather than just financial metrics.- Lessons Learned: Both guests reflect on surprising lessons from the past year, emphasizing the continuous opportunity for growth and learning in the ever-evolving event landscape.Our Guests...Tahira Endean is a dynamic leader in the events industry, known for tackling complex challenges with skill and enthusiasm. Specializing in creating engaging and transformative experiences, she leverages over three decades of expertise in event design and strategy. Tahira holds a Master of Science in Creativity and Change Leadership, enabling her to combine technology and human connection to foster meaningful dialogue and innovation. At BCIT, she educates the next generation on event strategy, while her role at IMEX involves crafting immersive spaces for global professionals. Through The Strategy Table and the Accessible Disruption Podcast, she facilitates collaboration and amplifies voices of change. Tahira is passionate about creating environments that surprise, inspire, and transform, supported by a family that shares her commitment to impactful work.Tahira's latest book: “Our KPI is Joy: How Live Events Catalyze Happiness, Productivity and Trust" and her first show on the Making a Marketer podcast was called "Transformative Events: Marketing is Your Partner" - check it out (top 30 out of 174!).Dave Stevens is a transformative force in the event industry, renowned for crafting events that inspire meaningful change. As a leader at Club Ichi and Co-Founder of Olympian Meeting, he champions authentic connections and blends wellness with sustainable event strategies. His role as a founding Standards Advisor for Wellness in Travel & Tourism (WITT) underscores his dedication to embedding wellness principles into global standards. Recognized as a 6x Fittest Male #EventProf and a Harvard-certified

It's the 300th episode of Disruptive CEO Nation, and Allison Summers is flipping the script! Join her as she's interviewed by Seth Greene, CEO of Market Domination LLC, for a special celebration filled with powerful leadership insights, behind-the-scenes stories, and a look at the incredible journey that led to this milestone. You won't want to miss this!   Together, they revisit the journey that led to this milestone and share invaluable insights on leadership, business growth, and the power of storytelling. With deep reflections on her evolving mission and what it truly means to be a disruptive CEO, Allison reveals how the show has influenced her leadership style and impacted her guests. From breakthrough moments to hidden gems of wisdom, this episode is a testament to the impact of business storytelling and the incredible leaders that shape it.   Here are highlights:   -The Journey to 300 Episodes: Allison reflects on her podcast journey, from initial self-doubt to confidently hosting deep, meaningful conversations with top CEOs and thought leaders across the globe. -The Power of Storytelling: Seth shares how Disruptive CEO Nation has embraced the art of storytelling to build authentic, profitable relationships for listeners, proving that the right message reaches the right ears at the right time. -Leadership Lessons: Allison discusses how her perspective on leadership has evolved through her conversations with innovative leaders, highlighting the importance of adaptability, trust, and fostering culture. -Impactful Guests & Global Business Insights: Allison shares touching stories of inspiring guests from around the world, including female entrepreneurs breaking barriers and global leaders shifting the way business is done. -Advice for Disruptive CEOs: Seth and Allison dive into what it takes to be a disruptive CEO, with Allison stressing the importance of resilience, self-awareness, and staying true to your mission in business.   Features:   Seth Greene is Chief Executive Officer at Market Domination, one of the fastest growing privately held marketing firms. Seth is the only person to be nominated 3 years in a row for Dan Kennedy's prestigious Marketer of the Year award. He is the author of the Ultimate Podcast Book, how to grow your business with a podcast.   https://www.marketdominationllc.com/   A note from the producer:   Shout out to you, the listeners, and to Allison! Allison, your weekly stories are so inspiring and I am so happy to be here celebrating 300 episodes with you. This milestone is truly an accomplishment. So excited to see the next one!   Connect with Allison: Feedspot has named Disruptive CEO Nation as one of the Top 25 CEO Podcasts on the web, and it is ranked the number 6 CEO podcast to listen to in 2025! https://podcasts.feedspot.com/ceo_podcasts/ LinkedIn: https://www.linkedin.com/in/allisonsummerschicago/ Website: https://www.disruptiveceonation.com/    #CEO #leadership #startup #founder #business #businesspodcast  Learn more about your ad choices. Visit megaphone.fm/adchoices

 Season 10 Teaser: A Big Celebration Ahead! Hey everyone, this is Sandra Thomas-Comenole, and I'm thrilled to share a quick sneak peek into what's coming next on the Behavioral Economics in Marketing podcast. Season 10 marks not just a new chapter — but a major milestone: five incredible years together and ten full seasons exploring how behavioral economics transforms marketing, leadership, and beyond. This season, I'm planning something special to celebrate everything we've learned, the amazing community we've built, and what lies ahead. Without giving too much away, you can expect powerful episodes that revisit listener favorites, fresh insights to level up your strategies, and a few surprises designed to make this anniversary season truly unforgettable. So, whether you've been here since the very beginning or you're just tuning in, get ready — Season 10 is going to be big. Make sure to follow the podcast so you don't miss the kickoff episode. See you soon! Behavioral Economics in Marketing Podcast | Understanding how we as humans make decisions is an important part of marketing. Behavioral economics is the study of decision-making and can give keen insight into buyer behavior and help to shape your marketing mix. Marketers can tap into Behavioral Economics to create environments that nudge people towards their products and services, to conduct better market research and analyze their marketing mix. Sandra Thomas-Comenole | Host | Marketing professional with over 15 years of experience leading marketing and sales teams and a rigorously quantitative Master's degree in economics from Rensselaer Polytechnic Institute. Check out her Linkedin profile here: Sandra Thomas-Comenole, Head of Marketing, Travel & Tourism

CMO Vanessa Wallace talks about her ‘fun, fast, furious first year' at the lingerie brand

Events are evolving—and fast. But many marketers are still stuck in rinse-and-repeat mode, defaulting to outdated formats, shallow experiences, and one-size-fits-all ideas.And that's exactly why Bibi Brown, Senior Vice President Business Development at GES, kicked off our 2025 Summer Live Show Series with a much-needed reality check (and roadmap forward).Because if we want our events to connect, convert, and inspire today's audiences—we've got to break up with the old playbook and design with more purpose.In this episode:✅ What to retire from your event strategy ASAP—and what to try instead.✅ Real-world examples of how brands are rethinking networking, swag, and content with modern audiences in mind.✅ How to sell leadership on newer strategies that still align with business impact.Tune in to get inspired, take notes, and start rethinking your own approach—because “Back to the Basics” doesn't mean boring. It means getting intentional again.----------------------------------Connect with Bibi BrownLinkedIn: https://www.linkedin.com/in/bibibrown/Connect with Matt KleinrockLinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/  Company: https://rockwayexhibits.com/    

Every so often, an episode calls for something a little different—and today is one of those times. You're about to hear a conversation between two friends, colleagues, and champions of books that actually drive business results. In this special episode, I'm handing the mic to Kate Colbert, award-winning author of “Think Like a Marketer” and “Commencement: The Beginning of a New Era in Higher Education.” She's also a founding partner of the Biz Book Pub Hub. If you've listened to this show before, you know Kate's passion for helping entrepreneurs write books that don't just live on shelves—but move readers to act, engage, and buy. Today, she's taking over as the host to interview someone she knows well: ME! I've spent years behind the scenes coaching entrepreneurs on how to turn their books into business assets. Now, I'm pulling back the curtain on my own playbook with the release of my fourth book, “LAUNCH Your Book! An Entrepreneur's Guide to Reviews That Drive Revenue.” In this conversation, Kate and I go beyond the typical “how-to” and dive into what it really takes to launch a nonfiction book that builds credibility, generates leads, and drives long-term results. This is more than a launch story. It's a roadmap for what's possible when you combine thoughtful strategy with a history of community building. And as you'll hear, Kate's guest-hosting duties aren't just a formality—her thoughtful questions and behind-the-scenes knowledge bring an added layer of richness to this conversation. So let's dive in as Kate Colbert interviews me about the intentional launch behind “LAUNCH Your Book! An Entrepreneur's Guide to Reviews That Drive Revenue.” In this episode, we discuss the following:

Does advertising nudge your memory? Change your mind? Or make you feel something? The answer isn't as simple as you think.This week, Elena, Angela, and Rob examine five leading theories of how advertising works. They debate memory nudging versus persuasion models, explore why emotional ads outperform rational ones, and reveal which approaches actually drive business results.Topics covered: [02:00] Memory nudging theory and mental availability from Ehrenberg-Bass[08:00] When persuasion models change consumer minds[13:00] Why emotional priming outperforms rational advertising[18:00] Cultural branding and why most brands can't pull it off[21:00] Signaling theory and how expensive media builds credibility[24:00] Which advertising theory each host likes most[26:00] Mandela Effect game connecting memory to brand recall To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter. Resources: 2020 Ehrenberg-Bass Institute Study: https://marketingscience.info/what-is-the-effect-of-advertising-on-mental-market-share/  Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts. 

In this episode, we're joined by James from Boring Marketing to dig into how smart DTC marketers are actually using AI - not just to move faster, but to build more efficient systems and workflows.We talk about how AI can support content systems and internal processes, the difference between prompting and system-building, and why using AI just to generate content won't drive results on its own. James shares how he's using MCPs to improve creative output, how agents differ from real workflows today, and how to get more out of your team by designing AI to work alongside them.James also walks us through how he's thinking about building repeatable content frameworks using AI, and later breaks down a Shopify product page to show how vague, vibe-based copy, often the result of poor AI implementation, can fall flat.To wrap up, James shares his take on what the biggest implementation of AI in the second half of 2025 will be, and what marketers should be paying attention to now.Want to submit your own DTC or ecommerce marketing question? ⁠⁠Click here⁠⁠.00:00 Introduction 04:33 The Evolution of Boring Marketer08:41 Understanding Agents vs. Workflows12:50 The Year of Efficiency in AI17:40 Getting Started with AI Workflows21:27 Research and Analysis with AI28:46 Vibe Coding vs. Traditional Automation36:25 Tactical Approaches to Creative Generation42:32 Scraping Ads and Analyzing Competitors46:19 Building a Unique Marketing Brief48:16 Learning to Use AI Tools Effectively50:08 The Future of AI in Marketing58:59 Creating a Brand Analysis01:01:00 The Future of AI Tools in E-commerce01:05:09 Closing the Loop with AI Workflows01:11:31 Building a Shopify Site with AI01:22:45 The Future of Media Buying with AIPowered by:Motion.⁠⁠⁠https://motionapp.com/pricing?utm_source=marketing-operators-podcast&utm_medium=paidsponsor&utm_campaign=march-2024-ad-reads⁠⁠⁠https://motionapp.com/creative-trendsPrescient AI.⁠⁠⁠https://www.prescientai.com/operatorsRichpanel.⁠⁠⁠https://www.richpanel.com/?utm_source=MO&utm_medium=podcast&utm_campaign=ytdescAftersell.https://www.aftersell.com/operatorsHaus.http://Haus.io/operatorsSubscribe to the 9 Operators Podcast here:https://www.youtube.com/@Operators9Subscribe to the Finance Operators Podcast here: https://www.youtube.com/@FinanceOperatorsFOPSSign up to the 9 Operators newsletter here: https://9operators.com/

Privacy-friendly ad targeting is getting harder as cookies disappear. Graham Mudd, SVP of Product at Anonym (Mozilla), shares how privacy-preserving technologies can actually improve targeting results. Marketers can leverage first-party data using advanced machine learning techniques to find lookalike audiences without sharing customer data with ad platforms. This approach delivers approximately 30% better efficiency in finding converters compared to broad targeting, while maintaining compliance with evolving privacy regulations across different markets.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Privacy-friendly ad targeting is getting harder as cookies disappear. Graham Mudd, SVP of Product at Anonym (Mozilla), shares how privacy-preserving technologies can actually improve targeting results. Marketers can leverage first-party data using advanced machine learning techniques to find lookalike audiences without sharing customer data with ad platforms. This approach delivers approximately 30% better efficiency in finding converters compared to broad targeting, while maintaining compliance with evolving privacy regulations across different markets.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this podcast episode, host Michelle Frechette  welcomes Felix Arntz, a senior software engineer at Google, about his decade of contributions to the WordPress community. Felix shares insights on effective communication, persistence, and attention to detail in open-source collaboration. He highlights the importance of building relationships, learning from others, and embracing the welcoming nature of the WordPress community. The episode also introduces Felix's new "View Transitions" plugin, designed to enhance user experience. Listeners are encouraged to engage, contribute, and build connections within the WordPress ecosystem.Top Takeaways:Attention to Detail Is a Key Marker of ProfessionalismFelix and Michelle emphasized that small details—like capitalizing the "P" in WordPress—may seem trivial but are taken seriously by seasoned professionals. This attention to detail reflects pride in one's work and often becomes a litmus test for developers and marketers alike when assessing quality and seriousness.Thinking at Scale and Growing Gradually Are Crucial in Open Source Contribution: Felix discussed the importance of thinking at scale, especially when contributing to WordPress core. A feature might work well for a blog with 80 posts but break down on a site with tens of thousands. Additionally, contributors are encouraged to increase scope gradually, starting with bug fixes, so they can build trust, demonstrate commitment, and avoid burnout or disappointment when larger proposals stall.Personal Motivation Can Guide Your Niche in Open Source Work: Felix shared how his contributions to WordPress core initially grew out of real-world problems he encountered during freelance work. This insight reinforces the idea that contributors should follow their authentic interests and pain points when selecting where to focus their energy, making their efforts more sustainable and impactful.Relationships and Community Are the Heart of the WordPress Project: Michelle and Felix agreed that building personal relationships—whether at WordCamps, online, or through collaborative work—is not just rewarding personally, but also essential for project momentum. Felix shared how meeting someone briefly in person changes how online collaboration feels. Michelle told a moving story about how her community connections helped her navigate an inaccessible travel situation, underscoring the tangible power of WordPress friendships.Mentioned in the Show:This Week in WordPressFelix-Arntz.me

Marketers spend a fortune trying to understand their audience, conducting surveys, focus groups, and market research—but what if they could just ask their ideal customer directly? With synthetic personas, that's now possible. But how reliable are they? And how far can we really take this technology? Joining me today is Narek Vardanyan, CEO of Prelaunch.com, a platform focused on helping businesses validate their ideas before launching. Prelaunch.com recently introduced Customer Persona, an innovative tool that allows marketers to chat with AI-generated personas built on real audience data. About Narek Vardanyan I founded my marketing agency, TCF, in 2017, after my first eBook “57 Secrets of Crowdfunding” became the crowdfunding bestseller on Amazon.In the years that followed, I grew TCF to over 100 team members, making it the world's biggest crowdfunding marketing agency. We've managed dozens of million-dollar campaigns, and helped creators launch successful brands. Many of these became the most funded campaigns in their categories.Our team is now focused on building an ecosystem of companies and platforms that help creators from all over the world bring their innovations to life. Resources Prelaunch: https://www.prelaunch.com https://www.prelaunch.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow Catch the future of e-commerce at eTail Boston, August 11-14, 2025. Register now: https://bit.ly/etailboston and use code PARTNER20 for 20% off for retailers and brandsDon't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150" Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.showCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

In today's rapidly evolving sales landscape, lead generation remains a top priority for Chief Revenue Officers and sales leaders. But with the rise of AI, changing buyer behaviors, and an overwhelming array of tools and technologies, how can sales teams effectively navigate this complex terrain? In this episode of the Modern Selling Podcast, I sit down with Zach Jones, Chief Revenue Officer at TechnologyAdvice, to explore the cutting-edge strategies and tools that are reshaping the lead generation game. With over a decade of experience in scaling sales teams and driving revenue growth, Zach offers invaluable insights into the current state of B2B sales and marketing. Adapting to the New B2B Buyer Journey One of the most significant shifts we discuss is the changing nature of the B2B buyer journey. Zach highlights that: 75% of the buyer journey now happens before someone wants to talk to sales 86% of buyers start with a shortlist of vendors 92% of purchases come from that initial shortlist This means that awareness and early education are more critical than ever. Sales and marketing teams need to focus on getting on that shortlist through strategic content placement and engagement across various channels. The Rise of AI in Sales and Marketing Artificial Intelligence is not just a buzzword – it's reshaping how we approach lead generation and engagement. Zach shares eye-opening statistic: There's been a 240% increase in page views from ChatGPT to their websites since January This shift towards AI-driven content creation and research is changing how buyers find and evaluate vendors. Sales teams need to adapt their strategies to ensure they're visible and relevant in this new AI-powered landscape. From Funnel to Rooms: A New Perspective on Lead Nurturing Zach introduces an interesting concept of thinking about lead nurturing not as a funnel, but as two rooms: Prospects who are ready to talk to a vendor Prospects who are not ready The key is figuring out how to move prospects from the "not ready" room to the "ready" room. This approach requires a more dynamic and personalized marketing strategy, leveraging AI and intent data to create tailored experiences for each prospect. Actionable Takeaways for Sales Leaders Experiment with new technologies and strategies – don't be afraid to break things Focus on niching down and segmenting your audience for more personalized outreach Leverage AI tools to level the playing field and enhance your team's capabilities Align your sales and marketing strategies based on your target market and how they buy Consider implementing an Account-Based Experience (ABX) approach for enterprise sales As the B2B sales landscape continues to evolve, staying ahead of the curve is crucial. By embracing new technologies, focusing on personalization, and adapting to changing buyer behaviors, sales teams can position themselves for success in this dynamic environment. Timestamped Summary of this Episode: 00:00:00 The Rise of AI in Content Creation AI tools like ChatGPT are becoming increasingly popular for content creation and personalization. Marketers are focusing on delivering more relevant, timely messages to smaller, engaged audiences rather than high volume outreach. The shift towards AI-driven personalization is changing how companies approach lead generation and engagement. 00:01:07 Introducing Zach Jones: CRO of TechnologyAdvice Zach Jones, Chief Revenue Officer at TechnologyAdvice, shares his background and the company's role in connecting tech marketers with B2B buyers. TechnologyAdvice operates multiple digital media properties and offers services like content creation, digital advertising, lead generation, and buyer intent intelligence.  00:03:27 From Punk Pop to B2B Sales: Zach's Surprising Past Zach reveals his unexpected background as the frontman of a punk pop band in college. This experience, while not impressing his future wife, showcases Zach's diverse background before entering the B2B sales and marketing world. 00:05:19 Evolving Lead Generation Landscape The lead generation landscape is shifting due to economic changes and emerging technologies. Key trends include niching down to target smaller, engaged audiences, leveraging AI for personalization, and adapting to the changing demographics of B2B buyers, with millennials and Gen Z now dominating. 00:08:18 Adapting to Modern Buyer Journeys Marketing and sales teams are adapting to new buyer journeys by embracing diverse media channels like podcasts, YouTube, and newsletters. The focus is on meeting buyers where they are and providing relevant content throughout their decision-making process, rather than relying solely on traditional lead generation methods. 00:10:11 Effective Sales and Marketing Tools While some companies are cutting back on tools, certain platforms like Sixth Sense and ZoomInfo continue to deliver ROI. The trend is moving towards efficiency and proven value rather than accumulating multiple tools. New opportunities in forums, Reddit, and connected TV are emerging as ways to engage buyers. 00:12:50 Key Metrics for Evaluating Tools CROs should prioritize usage and adoption rates when evaluating tools. Pipeline generation and productivity improvements are also crucial metrics. The focus should be on how tools increase efficiency and drive tangible results rather than just adding more features. 00:17:37 Intent Data and Personalized Engagement Leveraging intent data and behavioral analytics is crucial for identifying and engaging high-potential leads early in the buyer's journey. TechnologyAdvice is developing an AI-driven "intent to lead" model that creates personalized, timely outreach based on prospect behavior across their ecosystem. 00:32:40 Rethinking the Sales Funnel The traditional sales funnel concept is evolving into a two-room model: prospects are either ready to talk to a vendor or they're not. The focus is on moving prospects from "not ready" to "ready" through personalized, dynamic marketing across various channels and touchpoints. 00:36:42 Tailoring Strategies to Audiences and Verticals There's no one-size-fits-all approach to sales and marketing strategies. Leaders must consider factors like product type, sales motion, and target market to determine the most effective channels and tactics. Account-based experience (ABX) is becoming increasingly important for enterprise sales. 00:40:18 Advice for CROs: Experiment and Personalize CROs should focus on testing new approaches, leveraging AI, and personalizing experiences for target accounts. The key is to be willing to experiment, niche down, and use available tools effectively to stand out in a competitive landscape. Follow Us on: ·         LinkedIn ·         Twitter ·         YouTube Channel ·         Instagram ·         Facebook You might also like: ·         FlyEngage - Social media AI engagement tool. ·         FlyPosts - Thought leadership AI post generator tool. ·         FlyMSG - Auto text expander (Try it out here for free). ·         FlyMSG Sales Pro for Individuals: On-demand sales training for individual sellers. ·         FlyMSG Sales Pro for Teams: On-demand sales training for sales teams for prospecting.  Install FlyMSG for free: ·         As a Chrome Extension. ·         As an Edge Extension.  

Last year, I sat down with Marco Steinsieck, the Head of Retail Media at Sephora, ⁠⁠to break down everything retail media. The significance of retail media, its impact on search, social, TV, even how it's becoming a CRUCIAL tool for Marketers to build customer relationships - this episode touches on it all. See how Marco starts a retail media campaign, chooses the right products and audience, and learn the difference between endemic and non-endemic advertising.  I had a blast chatting with Marco, and you'll have a blast learning from him. Follow Marco: ⁠https://www.linkedin.com/in/marcosteinsieck/⁠    Follow Daniel: YouTube:⁠ https://www.youtube.com/@themarketingmillennials/featured⁠ Twitter:⁠ https://www.twitter.com/Dmurr68⁠ LinkedIn:⁠ https://www.linkedin.com/in/daniel-murray-marketing⁠   Sign up for The Marketing Millennials newsletter: ⁠www.workweek.com/brand/the-marketing-millennials⁠   Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: ⁠www.workweek.com

Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We're breaking down highly involved, complex research into plain language and takeaways any marketer can use.In this episode, Elena and Rob reveal the true cost of turning off advertising spend. They explore research across 365 US brands showing market share declines by 10% after one year, 20% after two years, and 30% after four years of going dark.Topics covered: [01:00] "When Brands Go Dark: A Replication and Extension"[02:00] Market share drops 10% after one year of going dark[04:00] Brand size and trajectory predict decline severity[05:00] Low frequency categories suffer most without advertising[06:00] Light buyers are first to forget your brand[07:00] Mental availability matters more than shelf availability  To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter.  Resources: Phua, P., Hartnett, N., Beal, V., Trinh, G., & Kennedy, R. (2023). When brands go dark: A replication and extension. Journal of Advertising Research, 63(2), 172–184. https://doi.org/10.2501/JAR-2023-009  Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts.  

Send us a textIn this episode of Imperfect Marketing, host Kendra Corman welcomes podcast producer and marketing strategist Dennis "DM" Meador to explore how attorneys—and really any professional—can use high-quality, niche podcasting to build authority, attract ideal clients, and scale trust in an AI-powered content world.Dennis shares his journey from a high-production lifestyle podcast to building the Legal Podcast Network, a turnkey system specifically for attorneys. Through candid lessons, big investments, and creative pivots, he developed a scalable approach to podcasting that helps professionals connect with the right audience—not just the largest one.We explore:The Power of Niche Podcasting for Authority BuildingWhy attorneys (and other experts) must think like media companies in today's digital landscapeHow production value became Dennis's unfair advantage—and what most people missWhy smaller, targeted podcast audiences often convert better than mass appealSystematizing Success with AI and Human ReviewThe principle of “AI then eyes”: how Dennis blends AI tools with human oversight for efficiency and qualityReal examples of using AI for planning, scripting, editing, and reporting—without losing authenticityHow his team handles cultural context, editing standards, and quality control across global teamsCreating Thought Leadership Content That Attracts the Right ClientsHelping clients identify their ideal client type (e.g., high-net-worth divorce vs. quickie divorces) and reverse-engineering content to matchHow question-based SEO and ChatGPT-fueled searches are reshaping legal marketing strategiesWhy specific, empathy-driven content (like “What happens to my lake house in a divorce?”) beats generic messaging every timeMarketing Lessons and AI RealismDennis's two biggest marketing lessons: (1) Learn what's coming, and (2) Give things timeThe importance of sticking to your scope—and knowing when to walk away from clients who demand more than they pay forWhy firms that understand where attention is going (video, podcasting, AI-driven platforms) will win long-termKey Takeaways for Marketers and CreatorsPodcasting isn't just a content tactic—it's strategic authority positioningAI doesn't replace marketers; it upgrades your department—if used intentionallyFocus on consistent, relevant, problem-solving content. That's what drives trust (and conversions)Whether you're a marketing pro, a podcast enthusiast, or an attorney wondering how to stand out, this episode gives you a front-row seat to the behind-the-scenes strategy of modern, high-impact podcasting.

#261 AI & Creativity | In this episode, Dave is joined by Mark Schaefer, marketing strategist, keynote speaker, and author of 11 books, including his latest, Audacious: How Humans Win in an AI Marketing World. Mark has spent decades studying the intersection of marketing, tech, and human behavior, and his ideas have helped reshape how B2B brands think about relevance, creativity, and differentiation in a noisy digital world.Dave and Mark cover:Why playing it safe is the biggest threat to B2B marketers in the AI eraHow to create marketing that actually connects by disrupting the story, the channel, or the storytellerReal examples of B2B brands ditching “best practices” and standing out with emotional, human-first marketingYou'll come away with a fresh perspective on how to stay relevant, creative, and impactful, especially as AI becomes a bigger part of your marketing stack.Timestamps(00:00) - – Intro (03:34) - – Why most marketing is boring (08:04) - – The danger of “best practices” (12:04) - – Why AI is amplifying bad marketing (15:34) - – The rise of raw, lo-fi, human content (18:34) - – What AI can't replicate: shared experiences (22:04) - – Fear, risk, and the big brand trap (25:34) - – Using AI to enhance, not replace, creativity (31:50) - – The real framework behind Audacious (34:50) - – B2B examples that break the mold (40:20) - – Why now is the time to stand out (44:50) - – Making bold marketing happen inside your org (49:20) - – Liquid Death, Nutter Butter, and brand disruption (53:50) - – B2B doesn't mean boring (57:50) - – The one question every marketer should ask Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***Today's episode is brought to you by Zuddl.We're halfway through 2025, and one thing's clear: events continue to be one of the highest performing marketing channels. Niche meetups, conferences, curated dinners, networking - you name it. Everyone's leaning in.Events are a core part of our playbook this year at Exit Five. So far, we've hosted two virtual sessions each month, one large virtual event, one in-person meetup, and we're deep in the weeds planning our Drive conference coming back to Vermont this September.Zuddl helps us run a smarter event strategy - from driving registrations, managing invites, automating comms, reminders, analytics, tracking. Their Salesforce integration also makes it simple to report on pipeline and revenue from events without pulling in ops.On top of that, the differentiator with Zuddl is how their team is insanely good at supporting us. They always go above and beyond for us - and that's how we've been able to keep the momentum going with 12+ events already this year, with plenty more to come.If events are part of your marketing strategy, you need to look at Zuddl to see how companies like Zillow, CrowdStrike, and Iterable are using the top event platform for Business events in 2025. Head over to zuddl.com/exitfive to learn more. 

Marc Binkley and Vassilis Douros discuss their insights from their recent episode featuring Dale Harrison, Zombie Metrics: Don't Fall for Misleading Data. They explore the concept of 'zombie metrics' in marketing, the outdated funnel model, and the importance of intent data. The discussion highlights the importance of data literacy among marketers and the significance of marketing effectiveness principles in driving business results. Our hosts reflect on the evolving landscape of marketing and the necessity of adapting to new insights and methodologies.Follow our updates here: ⁠⁠https://www.linkedin.com/company/sleeping-barber/⁠⁠https://www.sleepingbarber.caGet in touch with our hosts:Marc Binkley: ⁠⁠https://www.linkedin.com/in/marcbinkley/Vassilis Douros: ⁠⁠https://www.linkedin.com/in/vassilisdouros/⁠TakeawaysZombie metrics can mislead marketers.The traditional funnel model is no longer effective.Intent data should be used holistically, not just for conversions.Data literacy is crucial for interpreting marketing metrics.Marketers must validate their metrics to ensure accuracy.Curiosity about data sources enhances understanding.Marketing effectiveness principles are essential for real results.Dale Harrison's insights provide valuable perspectives.The consumer journey is more compressed than ever.Being open to being wrong fosters growth in marketing.Chapters00:00 - Introduction and Context Setting01:07 - Exploring Zombie Metrics04:16 - The Outdated Funnel Model08:51 - Intent Data and Its Implications13:29 - Marketing Effectiveness Principles

Andy Crestodina is the co-founder and Chief Marketing Officer of Orbit Media Studios and a leading authority on digital marketing, content strategy, and SEO. With two decades of hands-on experience and author of Content Chemistry, Andy joins John Jantsch to explore how AI is transforming content creation, analytics, and marketing strategy. They dive deep into using AI for genuine performance gains, not just efficiency, and share practical insights to help marketers stay ahead. Tune in to discover how to leverage AI without sacrificing quality — and why building real human connections still matters most. Today we discussed: 00:00 Opening 00:09 Introducing Andy Crestonida 01:03 What is AI's Impact on Marketers in 2025 03:26 Making More Time for Relationships 04:59 The State of AI in UX 08:29 AI's Impact on Content Creation 10:09 Is Keyword Ranking Important in 2025? 11:14 There's More to Content Than Search 14:00 Important Metrics for Insightful Data 15:54 How AI Can Help with Analyzing Metrics 17:36 Tuning out Noise 18:46 How AI Can Help with Leads Rate, Review, & Follow If you liked this episode, please rate and review the show. Let us know what you loved most about the episode. Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today!

It's time to talk about customer and market segmentation - no math needed. For now, at least. What exactly is the MAP framework? Tamara breaks it down. It stands for measure volume, analyze performance, and prioritize potential, so you can determine who your highest-potential customers are. It helps you focus your marketing tactics and shape your roadmaps.  But what does measuring volume even mean? Daniel reveals that a lot of Marketers have an idea of what their ideal customer is, but the customers who are sharing the best signals may be completely different.  Plus, Tamara gives a real-life example about an AI-powered project and how she and her team determined whether their customers were valuable in the long run.  If you're a Marketer who wants to know more about MAP and segmentation, this is the episode for you…And it's only 13 minutes long. ⌛ Follow Tamara: LinkedIn: https://www.linkedin.com/in/tamaragrominsky/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Matt Graham talks AI and food and flavor trends on the latest episode of the Marketer's Brief Podcast

In this episode, we're talking about the real struggle of trying to grow your business while juggling social media, emails, ads, and content creation. You didn't start your business to become a full-time marketer—but marketing is essential if you want more customers and consistent income.

If you've ever felt burned after investing in a coach, a course, or a business program—and now you're questioning your ability to trust yourself again—this episode is for you. I'm unpacking what I call investment trauma: that nervous system reaction that flares up when it's time to make another decision—but you're still carrying the weight of regret, confusion, or shame from past purchases. In this episode of More Than Mindset, I'll show you how to move from victim mode to empowerment, so you can stop second-guessing and start asking better questions—ones that get you clear answers and better outcomes. Tune in to learn: 1️⃣ The 3 non-negotiable questions to ask before hiring a coach or buying a program 2️⃣ Why expensive doesn't always mean qualified (and how to tell the difference) 3️⃣ How to rebuild trust with yourself after a bad investment 4️⃣ What your shame around “asking questions” is really about 5️⃣ How to choose the right support for your specific needs and capacity Whether you're looking for a relationship coach, a business mentor, or a personal growth program—this episode will give you the tools to choose with confidence, clarity, and power.

Why do some brands stay beloved for decades while others fade away? In this episode of StrategyCast, you'll pick up timeless marketing imperatives, learn how to build lasting relevance, and find out why bold, consistent strategy is your brand's secret weapon!And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, and a whole lot more. Visit https://strategycast.com/ for more details.==Let's Break It Down==04:46 "Emphasizing Brand Growth Fundamentals"09:55 "Understanding Brand Value and Assets"14:04 Transformational Demand Space Strategy16:18 "Consistency Unlocks Growth Opportunities"18:14 "Innovation vs. Market Longevity"24:00 Storytelling, Strategy, and Effective Communication26:48 Bravery: Essential for Breaking Sameness28:49 Marketing Strategy and Engagement Tools31:24 "KitKat's Cultural Fluency Success"34:35 Relevance vs. Resonance: KitKat's Impact40:18 Embracing Authenticity in Leadership==Where You Can Find Us==Website: https://strategycast.com/Instagram: https://www.instagram.com/strategy_cast/Facebook: https://www.facebook.com/strategycast==Leave a Review==Hey there, StrategyCast fans!If you've found our tips and tricks on marketing strategies helpful in growing your business, we'd be thrilled if you could take a moment to leave us a review on Apple Podcasts. Your feedback not only supports us but also helps others discover how they can elevate their business game!

Sponsorships aren't just about slapping your logo on something anymore. If you want to make an impact, you need to think bigger, bolder—and know when to step into the driver's seat.That's the appeal of F1 sponsorships, where precision meets pageantry, and brand integration is as strategic as the race itself. In this episode, we tap into that high-speed energy with the help of our special guest, Ondar Tarlow, marketing consultant for action sports. Together, we explore what B2B marketers can learn from global sponsorships, smart storytelling, and knowing when to go all in—and when to walk away.About our guest, Ondar TarlowOndar Tarlow has over 20 years of experience in marketing and branding. He's known for engaging audiences through data-driven insights and witty, creative storytelling to achieve results. He has been leveraging AI to boost campaign performance results by 5x with propensity models and cutting production time by 75% using Generative AI tools like ChatGPT and Adobe Firefly, all while upholding IP standards.As Chief Marketing Officer at Kinecta Federal Credit Union and Pacific Premier Bank, he spearheaded award-winning campaigns that resulted in over $1.7 billion in product volume and tens of thousands of new customers. These successes earned him industry recognition, including Diamond Awards for brand awareness and a Top 100 Marketer award.Currently, Ondar serves as a marketing consultant for motorsports, financial, and lifestyle brands, partnering with organizations like Fast Lane Drive. His passion for motorsports, including attending 11 Formula 1 races worldwide, inspires his focus on high-performance teamwork and precision. Ondar's sponsorship expertise - demonstrated through collaborations with the LA Chargers, LA Galaxy, Anaheim Ducks, Luft 10 (Porsche), and BeachLife Music Festival - highlights his ability to connect brands with their ideal target audiences. Ondar holds a BA in Psychology from California State University, Northridge, and has earned digital marketing certifications from UCLA and trained with the American Red Cross in Crisis Communications and Media Relations. Ondar is also dedicated to community development, serving on the board of Junior Achievement, which provides youth with financial education and career readiness tools.What B2B Companies Can Learn From F1 Sponsorships:Don't just show up—integrate. It's not enough to slap your logo on something and call it a day. True brand partnerships go deeper. “Really any company that can afford it, can get a logo. But when you're doing a true brand integration like Oracle has done with Red Bull, that's really where things can pay off.” The ROI comes from relevance, not just visibility. Think about how your product can become part of the story.No plan, no payoff. As Ondar puts it: “Plan, plan. plan. And then data, data, and data.” B2B marketers must tie sponsorships to broader company strategy from the very beginning. That means aligning with your CEO and CFO, knowing what problem you're trying to solve, and figuring out how to measure impact—before you sign the dotted line.Go niche to go big. F1's PacSun collaboration proves you don't have to outspend Rolex to make an impact. You just need the right story. “They really thought about it... and what they've been able to create is an interest in F1 from this demographic.” By focusing on Gen Alpha and teenage girls, PacSun built a new fanbase and drove fashion sales—without buying trackside banners. In B2B, the same principle applies: niche audiences, well-served, can generate outsized returns.Quotes*“You have to test. There's going to be periods of time where you're gonna do something new, and you can't be afraid to fail…When you're finding out something that's working, then you need to double down and you need to take the risks. You need to take those risks and move forward with them. Things that aren't working, don't marry yourself to them. Figure out what you need to tweak and then continue to test. Marketing is not an exact science.”*“ Plan, plan, plan, and then data, data, and data. So first off, the plan is you have to make sure you're aware of what the strategy is of the company that you're with. And if you're a CMO, you're obviously responsible for the marketing strategy, and you should have a seat at the table as part of developing the strategy as far as the company, in a whole. So that's first off, and then understanding exactly what the challenge is, and then how are you going to be able to come up with a solution based on the decisions that you're making based on brand integration. And then from there is what data can you capture and how can you utilize that data so that you can drive metrics and those reporting metrics to show exactly what the benefit is of the partnership is that you're involved with.”*“ Brands can really leverage [figuring] out what the storyline is. To get the human aspect to it. And I think that that is a great opportunity for brands to look at is that if they're gonna invest in a driver or they're gonna invest in a team is what personalities are making up that team there.”Time Stamps[0:55] Meet Ondar Tarlow, marketing consultant for action sports. [01:07] Why F1 Sponsorships?[02:59] Ondar's Background[04:50] The Rise of F1 in the US[06:34] Understanding F1 Sponsorships[11:28] ROI on F1 Sponsorships[15:03] Drive to Survive: Impact on F1[18:08] Anatomy of an F1 Sponsorship Deal[24:47] The High Stakes of F1 Sponsorships[28:25] The Appeal of F1 Events[29:32] Strategic Brand Integration in F1 Sponsorships[36:34] The Importance of Planning and Data in Sponsorships[40:53] Leveraging F1 Storylines for Brand Success[45:06] Final Thoughts and TakeawaysLinksConnect with Ondar on LinkedInAbout Remarkable!Remarkable! is created by the team at Caspian Studios, the premier B2B Podcast-as-a-Service company. Caspian creates both nonfiction and fiction series for B2B companies. If you want a fiction series check out our new offering - The Business Thriller - Hollywood style storytelling for B2B. Learn more at CaspianStudios.com. In today's episode, you heard from Ian Faison (CEO of Caspian Studios) and Meredith Gooderham (Head of Production). Remarkable was produced this week by Jess Avellino, mixed by Scott Goodrich, and our theme song is “Solomon” by FALAK. Create something remarkable. Rise above the noise.

This episode features an interview with Putney Cloos, CMO at Bombora, a B2B data pioneer that connects the B2B ecosystem in a one-of-a-kind Data Co-op of leading publishers, brand websites, and premium data providers.Putney dives into the criticality of intent data in budding your go-to-market motions, the importance of measuring ROI across a long sales cycles and playing the long game in PR.  Key Takeaways:While we all need to be rethinking search and paying attention to how the world is changing, we shouldn't abandon traditional search entirely, or too quickly. It still has a significant role. While some see PR as an old-school tactic, it's a very high return tactic. Marketers should leverage the fact that journalists are under pressure to find stories and should be reaching out before there is a deadline to they are top of mind. An AI thought-partner doesn't care when you throw out the entire brainstorm or trash an hour of work, making AI a great thought partner. Quote:“One thing that we're all struggling with, or thinking about at least, is traditional search. I think we all need to learn and think about, how does the world change? But the reality is in aggregate, traditional search still plays a pretty significant role. We're not going to throw the baby out with the bath water. We have to think about how we position ourselves as the world changes, but continue to do sort of old school investment and test and learn in the traditional search channels.”Episode Timestamps: *(04:16) The Trust Tree: Selling to publishers *(19:43) The Playbook: Invest in high quality intent data *(41:36) The Dust Up: Conflict during the interview process*(45:06) Quick Hits: Putney's quick hits Sponsor:Pipeline Visionaries is brought to you by Qualified.com. Qualified helps you turn your website into a pipeline generation machine with PipelineAI. Engage and convert your most valuable website visitors with live chat, chatbots, meeting scheduling, intent data, and Piper, your AI SDR. Visit Qualified.com to learn more.Links: Connect with Ian on LinkedInConnect with Putney on LinkedInLearn more about BomboraLearn more about Caspian Studios

AI agents heavily rely on structured data like pricing and star ratings while largely ignoring flashy visuals or banners. Traditional SEO strategies may actually harm your chances of being recommended by AI systems.This week, Elena and Rob are joined by Jonathan Elfreich, Head AI Architect at Misfits and Machines, to explore how AI is changing marketing. From SEO to GEO optimization to AI-driven TV advertising, learn what marketers need to know about preparing for a world where machines make purchasing decisions.Topics covered: [04:00] How AI differs from automation and learns from data [09:00] Why traditional SEO strategies harm AI citation results [14:00] Building brand memories in AI systems like ChatGPT [18:00] How well-known brands have advantages in AI recommendations [21:00] Short-term changes happening in TV advertising with AI [24:00] Long-term vision for personalized, generated TV content [28:00] The importance of targeting and mass customization  To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter. Resources:  2025 AdExchanger Article: https://www.adexchanger.com/data-driven-thinking/marketing-to-machines-a-new-performance-strategy-in-the-age-of-ai-agents/ Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts. 

In this episode, Sandra Dajic, Head of Marketing at Chatbase, dives deep into the world of "vibe marketing"—a movement at the intersection of growth, automation, and AI tooling. She shares how she's building AI-powered workflows to supercharge her marketing efforts, from automated ad competitor dashboards to visual content generation using GPT-4. With a background in both VC-backed and bootstrapped startups, Sandra outlines practical strategies for creating a marketing engine that feels like a team of 100—run by just one person.Timestamps: 00:00 - Introduction: The 100x marketer and automation trend 01:40 - Sandra's AI-powered marketing workflows 04:45 - Automating ad analysis with Lovable, Make.com, and GPT 09:12 - Why “vibe marketing” matters now 13:20 - How to scale marketing without engineering resources 16:45 - Building "AI Ninja": Sandra's personalized marketing agent 21:05 - Using AI to streamline press, partnerships, and outreach 27:50 - How Sandra accelerated visual design workflows using GPT-4 31:00 - The power of personal brand and founder-driven marketing 34:15 - Sandra's experiments with LinkedIn growth strategies 39:22 - Automating content and measuring marketing effectivenessKey Points:Vibe marketing = combining growth strategy with AI automationSandra built a custom dashboard to track and analyze ad creatives across platformsTools used: Lovable for browser agents, Make.com for workflows, GPT-4 for automationAI agents streamline repetitive marketing tasks: outreach, content, visuals, competitor trackingEmphasis on storytelling, personal brand, and focusing on one validated channel at a timeSandra shares tactical tips for LinkedIn growth and content structuringAI enables solo marketers to match output of large teams, affordably and fastNotable Quotes:“I want to automate everything that I don't love doing. My job is to tell the story of the product.” – Sandra Dajic “If you define your workflow, AI can scope the rest. That's the vibe marketing unlock.” – Host “Personal brand is your biggest asset as a founder—it's the one thing that sticks.” – Sandra DajicGuest Links: • X: @takotreba • LinkedIn: Sandra Dajic

In this solo episode of The Fractional CMO Show, Casey Stanton confronts a harsh truth: being a great marketer isn't enough. If you're wondering why you're not getting clients as a fractional CMO—even though you're highly skilled—this episode is the wake-up call you need. Casey unpacks why talent doesn't always translate to traction, how giving away strategy is costing you money, and why volume, niche depth, and positioning are everything. He also lays out how to shed desperation, own your value, and charge premium rates that reflect the problems you solve—not just the tasks you complete. This episode is your tactical reset if you're ready to be seen as a true marketing leader (not just another hired hand).   Key Topics Covered: -Why great marketers still struggle to get clients (and what to do instead) -The #1 reason you're not winning fractional CMO deals: low volume -How to talk to strangers and turn outreach into opportunity -The danger of giving away too much strategy during sales calls -Why desperation energy is sabotaging your close rate -How to charge based on the value of the problem you solve -The importance of becoming “the best” in your niche -How AI and cheap labor are reshaping what clients value -What it really means to be a leader clients want to follow -How to stop chasing scraps and start dominating your category

In this episode, Dale Harrison discusses the concept of 'zombie metrics' and their misleading nature in marketing. He emphasizes the importance of data literacy for marketers to gain credibility and make informed decisions. The conversation critiques the traditional funnel model, suggesting it is outdated and does not accurately represent the marketing process. Dale proposes a new way of thinking about marketing metrics, focusing on the impact of brand marketing and the often unreliable nature of intent data. Enjoy the show!Our guest:Dale HarrisonConsultant - Inforda Life Sciences Serviceshttps://www.linkedin.com/in/dalewharrison/Follow our updates here: ⁠⁠https://www.linkedin.com/company/sleeping-barber/⁠⁠https://www.sleepingbarber.caGet in touch with our hosts:Marc Binkley: ⁠⁠https://www.linkedin.com/in/marcbinkley/Vassilis Douros: ⁠⁠https://www.linkedin.com/in/vassilisdouros/⁠Chapters00:00 - Introduction02:12 - Understanding Zombie Metrics10:28 - The Importance of Data Literacy in Marketing12:21 - The Role of Financial Metrics in Marketing22:04 - The Funnel vs. Gumball Machine Model in Marketing26:41 - The Evolution of Sales Tactics29:21 - Understanding Marketing Models and Buyer Behaviour30:22 - The Role of Memory in Marketing32:36 - Measuring Marketing Effectiveness35:29 - The Impact of Brand Marketing37:51 - The Misconception of Intent in Marketing45:12 - The Limitations of Intent DataTakeawaysZombie metrics can mislead marketers and decision-makers.Data literacy is essential for credibility in marketing.The traditional funnel model is outdated and oversimplified.Marketing should focus on altering future buyer behaviour.Brand marketing has a lasting impact on consumer memory.Intent data is often unreliable and can lead to false assumptions.Marketers need to evaluate the metrics they use critically.Understanding contribution margin is crucial for marketing effectiveness.Effective marketing requires a balance of performance and brand strategies.The cost of acquiring customers is often exaggerated in marketing discussions.

Want a FREE copy of our 4C Million Dollar Content Course - Click here : https://charlieslivetraining.com/4cmainBook your FREE Consultation Call Now : https://www.7fss.com/optin1717690583626?el=htrafficsource=YoureaMarketerInstagram: @charliejohnsonfitnesshttps://www.instagram.com/charliejohnsonfitness/Instagram: @sevenfigurescalingsystemshttps://www.instagram.com/sevenfigurescalingsystems/Podcast: Physically Jacked & Financially Stackedhttps://podcasts.apple.com/ae/podcast/physically-jacked-financially-stacked/id1671480628LinkedIn : Charlie Johnsonhttps://www.linkedin.com/in/charlie-johnson-fitness/Book your FREE Business Audit Call Now: https://www.7fss.com/7fss-vsl-yt?htrafficsource=youtube&el=Want a FREE copy of our 4C Million Dollar Content & Ads Course - Click here : https://charlieslivetraining.com/4cmain?htrafficsource=youtube&el=Connect With Me On Other Platforms:Instagram: @charliejohnsonfitnesshttps://www.instagram.com/charliejohnsonfitness/Instagram: @sevenfigurescalingsystemshttps://www.instagram.com/sevenfigurescalingsystems/Podcast: The Charlie Johnson Showhttps://podcasts.apple.com/ae/podcast/physically-jacked-financially-stacked/id1671480628LinkedIn : Charlie Johnsonhttps://www.linkedin.com/in/charlie-johnson-fitness Hosted on Acast. See acast.com/privacy for more information.

In ecommerce marketing today, acquisition costs are rising, tariffs are up, and growth is harder to come by, which means DTC brands are under pressure to do more with leaner teams. That got us thinking about where are marketers - and our teams - wasting time, and how can we work more efficiently without sacrificing performance?In this episode, we break down the marketing workflows, habits, and internal processes that slow teams down and drain resources, from spending too long refining content that should've shipped, to full landing page redesigns, creative testing that never scales, and attribution deep dives that don't lead to action.We also talk about how to run a lean marketing team without losing output, where DTC marketers tend to overcomplicate, and how to better prioritize what actually drives performance, and much more.If you have a question for the MOperators Hotline, click the link to be in with a chance of it being discussed on the show: https://forms.gle/1W7nKoNK5Zakm1Xv600:00 Kickoff and Prime Day Preparations02:53 Marketing Strategies for Major Sales Events05:45 Driving Traffic to Amazon: Strategies and Insights09:07 The Importance of Attribution Links11:54 Exploring Paid Traffic for Amazon14:52 Wasting Time in E-commerce: Identifying Inefficiencies17:54 The Balance of Ad Volume and Quality21:11 Learning from Product Launches: Successes and Failures23:46 The Role of Plain Text Emails in Retention27:13 Leveraging Existing Products for New Launches41:49 Wasting Time and High Leverage Attachments48:29 Customer Service Tools and Efficiency57:01 Evaluating SEO and Affiliate Marketing01:01:08 Setting Clear Goals for Marketing Functions01:04:32 Retail as a Growth Channel01:10:40 Operationalizing Marketing Insights01:18:49 The Interconnectedness of Digital and Retail RevenuePowered by:Motion.⁠⁠⁠https://motionapp.com/pricing?utm_source=marketing-operators-podcast&utm_medium=paidsponsor&utm_campaign=march-2024-ad-reads⁠⁠⁠https://motionapp.com/creative-trendsPrescient AI.⁠⁠⁠https://www.prescientai.com/operatorsRichpanel.⁠⁠⁠https://www.richpanel.com/?utm_source=MO&utm_medium=podcast&utm_campaign=ytdescAftersell.https://www.aftersell.com/operatorsRivo.https://www.rivo.io/operatorsSubscribe to the 9 Operators Podcast here:https://www.youtube.com/@Operators9Subscribe to the Finance Operators Podcast here: https://www.youtube.com/@FinanceOperatorsFOPSSign up to the 9 Operators newsletter here: https://9operators.com/

Marketers throw testimonials on their sites like seasoning—but most are bland and forgettable. Jay Schwedelson and Daniel Murray are back in the bathroom (not literally, we hope) to explain why one great, specific testimonial beats a wall of fluff. They also dig into smarter ways to use logos, how to tailor social proof by tier, and why your customer's phone camera might be your best marketing tool.Best Moments:(00:45) The go-to excuse everyone secretly uses to escape bad meetings(02:10) Why social proof isn't optional anymore—it's table stakes(03:12) Generic testimonials kill conversions, but numbers make people act(04:38) A lo-fi customer video trumps a polished quote every time(05:32) Don't slap the same logos on every page—match them to your audience(06:30) Even attendee logos can drive event registrations if you use them rightFollow Daniel's show The Marketing Millennials and drop him a note on LinkedIn about what topics you want covered next.====================Check out our 100% FREE + VIRTUAL EVENTS! ->Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!Register here: www.GuruConference.com====================Check out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/====================MASSIVE thank you to our Sponsor, Marigold!!Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).Claim your offer now at jayschwedelson.com/emma

Rokt's Sophie Donoghue shares how AI and real-time targeting at the transaction moment help brands drive growth and performance in 2025

Join me and create your own Evergreen Content Engine:https://brittanyverlenich.lpages.co/evergreen/Subscribe to the FREE, weekly Muse News newsletter here:https://cheerful-architect-8968.kit.com/profile?_gl=1*n5ppxy*_gcl_au*MzY4NDA5Nzk4LjE3NDQxMzQwODk.In this episode of the Social Media Magic podcast, I'm sharing why getting lazy with your content strategy and social media marketing can actually BENEFIT you.And this isn't just about content repurposing.I'm going deeper by really covering the state of YouTube for you.This is episode 129 of the Social Media Magic podcast.DM me "GROUPS" on Instagram to get a list of groups, so you can learn how to make more money using social media!https://www.instagram.com/brittanyverlenich/⬇️⬇️⬇️----------SEE MORE ON SUBSTACKFollow my journey as a I grew a TpT store to full-time income in under a year:https://brittanyverlenich.substack.com/Interested in getting paid to create? Then this is for you:https://teachercreator.substack.com/----------GET HELP CREATING CONTENTHire me and my team to support you!Pick the gig that best suits your current needs on my Fiverr profile:https://www.fiverr.com/brittverlenich

This episode features my conversation with Chicago-based marketer, award-winning writer, and wine culture expert, Chasity Cooper. She recently attended Riesling Camp in the Finger Lakes region of New York with some good friends from the Atlanta wine industry, and I was excited to learn more about how she has nurtured her voice for communicating about wine. As a wine professional, she says she strives to make wine more accessible and relatable through storytelling, education, and unique tasting experiences. In 2024, Chasity was named a 2024 Wine Enthusiast Future 40 Tastemaker and currently serves on the board of directors for Batonnage Forum and The Veraison Project. We talk about how she navigates her wine-related experiences in a way that allows her to welcome more people into conversations about wine. We also talk about the book that she published last year that is dedicated to sparking wine conversations and encouraging communication about wine. Given her unique skillset and variety of wine travels, we also dive into why the culture of wine is so important to her and how her own life continuously intersects with wine. You can follow @bychasitycooper on Instagram visit www.chasitycooper.com to learn more about her work.Recorded June 23, 2025

Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We're breaking down highly involved, complex research into plain language and takeaways any marketer can use.In this episode, Elena and Rob explore why animal images consistently create more favorable attitudes toward ads and brands than human models. They reveal how biophilia, pet love, and trust drive effectiveness. Plus learn when using animals can backfire.Topics covered:   [01:00] "Effectiveness of Animal Images and Advertising"[02:00] Biophilia drives receptiveness to animal ads[03:00] Pet lovers smile more at animal advertisements[04:00] Baby animals trigger caretaking reflexes[06:00] Animals project trustworthiness onto brands[08:00] When animals backfire as consumer stand-ins To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter.  Resources: Keller, B., & Gierl, H. (2020).Effectiveness of animal images in advertising. Marketing ZFP–Journal of Research and Management, 42(1), 3–32. https://doi.org/10.15358/0344-1369-2020-1-3  Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts. 

You've got questions. Nik's got answers.  In this Listener Mailbag, Nik answers questions about hiring, AI tools, video ads, and more. How do you assess Marketers when you decide to bring someone onto your team? Why are Triple Whale and Motion The Next Big Things in DTC? What's the deal with Shopify themes? Get ready for open source, creator-lead bots in ecom. Plus, think you need video to run paid ads? Think again. Nik gives the blueprint for making static ads work, how to analyze ad funnel performance in Meta, and what role UGC (especially founder-led) still plays in 2025. And, Nik outlines tiered strategies for scaling $20M+ brands. That's a TON of money—put it into something that moves the needle.  Omnisend - email & SMS marketing so good, it's boring! You've got enough exciting stuff to worry about. Let us be the reliable platform you can depend on. Make an average $68* for every $1 you spend. Start for free! Visit ⁠⁠⁠⁠⁠https://your.omnisend.com/limitedsupply Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips. Check out the Nik's DTC newsletter: https://bit.ly/3mOUJMJ  And if you're looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik's most unfiltered, uncensored thoughts.

In this episode, we are delighted to welcome back Christina Garnett, a fractional chief customer officer and CX strategist, who shares her insights on the evolving landscape of marketing and customer experience. With her extensive background in community-building and emotional intelligence, Christina discusses the importance of authenticity in a world increasingly influenced by AI and automation.Learn About...- The Human Connection in Marketing: Discover how the push for authenticity and emotional intelligence is becoming more vital as brands navigate the complexities of AI and technology.- Building Community: Christina emphasizes the significance of fostering genuine connections within teams and with customers, highlighting how these relationships can drive loyalty and enhance the overall customer experience.- The Role of Emotional Metrics: Explore why shifting focus from traditional quantitative metrics to emotional engagement metrics can lead to deeper insights and better customer relationships.- Overcoming Imposter Syndrome: Christina shares her personal journey of writing her upcoming book, revealing how community support played a crucial role in overcoming self-doubt.- Strategies for Mid-Career Marketers: Learn actionable tips on how to gain buy-in for innovative strategies by aligning your ideas with the goals and values of your organization.Our Guest...Christina Garnett is a renowned fractional chief customer officer, CX strategist, and communications advisor who specializes in creating impactful customer experiences. With her upcoming book, "Transforming Customer Brand Relationships," set to release in September, Christina is dedicated to helping brands build meaningful connections through empathy and emotional intelligence.Check out her last episode with us - 71! HERE~._.*._.~Making a Marketer is brought to you by Powers of Marketing - providing exceptional podcast experiences & online and in-person events since 2013. Check out episode 173, and if our show moves you, please share it and let us know your thoughts!Take our LISTENER Community Survey!!! HERE** Our editor Avri makes amazing music! Check out his music on Spotify ! **

Price is a form of psychology all on its own…but how do you determine how much your product should cost? You know how some brands will base product price off of what their competitors are doing? Or how some just throw a price out there? Tamara has a hot take: neither of these are good strategies. So, Daniel brings up some points: validation and pressure testing.  Plus, Tamara shares the  Van Westendorp Pricing Test, a framework she insists is perfect for Marketers. Basically, it takes customer acceptance and perception into account. How much is their willingness to pay when researching your product? What type of value does your product offer them?  ActiveCampaign⁠ turns your ambition into impact by orchestrating your marketing through Active Intelligence and AI agents - powering your imagination with billions of data points, activating fully-realized campaigns and strategies from your ideas, and validating what works - so you can drive real results. Follow Tamara: LinkedIn: https://www.linkedin.com/in/tamaragrominsky/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Discover how a simple, old-school cooking channel is quietly dominating online engagement—outperforming flashy new marketers with timeless recipes, authenticity, and consistent content.

In this episode of Women in B2B Marketing, host Jane Serra chats with Kim Tran, a full stack marketing leader who helped take Gimmal to a successful exit as Head of Marketing and Business Development.Kim's path into marketing was anything but linear. She started in First Amendment law before building a career focused on growth, brand transformation, and operational rigor across fintech, edtech, and data governance. With a background in psychology and a clear-eyed view of how teams and businesses scale, Kim shares the mindset shifts and tactical lessons that shaped her journey.Jane and Kim explore:Why marketers need to become financial and data stewards to earn trust and influenceHow to market marketing internally and build advocates across the orgWhat it really takes to modernize a legacy brand without losing its coreHow to approach marketing during an acquisition and speak to buyers, not just customersThe importance of protecting your team's emotional and mental bandwidthHow to pitch yourself and take up space, especially as a woman in leadershipWhy failing safely is more realistic than failing fastKey Links:Guest: Kim Tran: https://www.linkedin.com/in/kimtrandc/Host: Jane Serra: https://www.linkedin.com/in/janeserra/ ––Like WIB2BM? Show us some love with a rating or review. It helps us reach more women marketers ready to take the mic.

Jessica speaks with Alyssa Jarrett, a romance author and content marketer based in the San Francisco Bay Area — where the only thing funnier than working in tech is writing about it. She's currently writing and self-publishing a 5-book series of Silicon Valley rom-coms. Her latest novel, Book 3 in the series, is an Armenian bakery romance titled LOVE AND PAKLAVA. As a content marketer, she worked for a decade in B2B marketing roles for tech companies, including Rockerbox, Iterable, and Ripple. Alyssa holds a B.A. in Literature from UC Santa Cruz and an M.A. in Mass Communication and Journalism from Fresno State. Learn more about Alyssa and find her books at https://www.alyssajarrett.com, and follow her on Substack at https://alyssajarrett.substack.com. ~Are you a high achiever, a leader, or an Ampersand looking for a sounding board? Jessica helps executives, leaders, and founders like you gain clarity and lead bravely. As your trusted advisor and growth partner, she works with you to make the invisible visible and develop an action plan to fulfill your goals. For nearly two decades, Jessica led marketing teams, launched products, and grew businesses at places like Apple, the San Francisco Opera, Smule, and Magoosh. As an Ampersand in many facets, she knows personally what it's like to hold many roles simultaneously, to sit on the executive team, and to find fulfillment. With a BA in Music and a BS in Product Design from Stanford, coupled with an MBA from UC Berkeley and coach training from the Center for Executive Coaching, her unique mix of analytical & creative allows her to bring both depth and breadth of perspective into the coaching process.As a coach, Jessica works to champion you – the full, multifaceted you – so you can thrive.Visit ⁠jessicawan.com⁠ or BOOK AN INTRO CALL: ⁠https://calendly.com/jessicawancoaching/intro-call-coaching⁠CreditsProduced and Hosted by ⁠Jessica Wan⁠Co-produced, edited, sound design, and original music by ⁠Carlos SchmittWant to support this show in a small way? Rate and review it, or buy me a coffee: ⁠coff.ee/jessicawan⁠

Nissan's U.S. CMO Allyson Witherspoon on the brand's comeback attempt and how she deals with burnout.

Most entrepreneurs try to sell products. Edward Bernays taught us to sell identity. In this episode of The Russell Brunson Show, I break down the hidden playbook behind influence, persuasion, and mass movement creation. After reading Bernays' book Propaganda, the first of its kind on psychological marketing, I realized we've all been influenced by people we've never met, often without even knowing it. You'll hear how these principles apply to modern marketing, from webinars to branding to stage presentations. This is the kind of episode that will shift how you sell, how you communicate, and how you think. Key Highlights: The true story of Edward Bernays, Freud's nephew and the father of PR How the concept of propaganda turned into public relations and why it matters The simple identity hack that helped us grow ClickFunnels into a movement Why emotional stories sell better than logic and how to craft them How I reframed negative perceptions to flip them into buying beliefs Real examples from politics, religion, and parenting where reframing changes everything When you understand how identity, emotion, and subconscious desires drive decisions, you stop guessing what will sell. You start influencing at a deeper level. Whether you're running ads, speaking on stage, or building your brand, this episode will change the way you think about marketing forever. Get Russell's book notes here: ⁠http://russellbrunson.com/notes ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://sellingonline.com/podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://clickfunnels.com/podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Special thanks to our sponsors: NordVPN: EXCLUSIVE NordVPN Deal ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://nordvpn.com/secrets⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Try it risk-free now with a 30-day money-back guarantee! Northwest Registered Agent: Go to ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠northwestregisteredagent.com/russell⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ to start your business with Northwest Registered Agent. LinkedIn Marketing Solutions: Get a $100 credit on your next campaign at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn.com/CLICKS⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Rocket Money: Cancel unwanted subscriptions and reach your financial goals faster at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠RocketMoney.com/RUSSELL⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Indeed: Get a $75 sponsored job credit to boost your job's visibility at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Indeed.com/clicks Learn more about your ad choices. Visit megaphone.fm/adchoices

What does it really take to cut through the noise in today's marketing landscape and what if everything we thought we knew about attention is wrong?In this episode, Veronica sits down with Paulo Salomao, the founder and agency leader behind King Ursa, to unpack how the media landscape is shifting, why trust matters more than ever, and how a single viral moment turned into a surreal Ellen DeGeneres cameo.From navigating the post-pandemic reality for agencies to leading with vision in an era of uncertainty, Paulo brings both humor and deep insight to the future of advertising, tech, and leadership. He also shares his thoughts on creative intuition, what really builds long-term brand impact, and why podcasting is the most intimate platform we have.Whether you're in media, marketing, or building your own creative business, this conversation is full of perspective shifts and practical wisdom.About PauloA unique cross-platform thinker, he continues to push the boundaries of his leadership mindset facilitating collaboration from all silos of the industry.An entrepreneur at heart, he is the co-founder of 3 successful businesses, introducing not only unique operational solutions but also leading their brands to conquer influential and purposeful positioning.Today, he's the sole owner of King Ursa, a 50+ person-strong full service advertising agency. With a focus on end-to-end service, King Ursa brings research and analysis, strategy, creative, content production and media all under one roof.Never one to rest on his laurels, Paulo continues to share his learnings by speaking at marketing conferences, presenting his thought provoking theses and running workshops at colleges and universities.Connect with Paulohttps://www.linkedin.com/in/salomaopaulo/Connect with VInstagram: https://www.instagram.com/vromney/LinkedIn: https://www.linkedin.com/in/vromney/