In the Making

Centerline's Brenna Mickey & Lenae Boykin take a minute (or two) to reflect on their time in the Peace Corps sharing with us how they've applied those lessons and learning to their personal lives, as well as their careers here at Centerline.

In this episode, Devin talks to James Callan. James is a Senior UX and Content Strategist at interactive agency, Substance. James started as a copywriter, and has increasingly moved more into the realm of content strategy and UX as his career has progressed. James has recently gone through a number of transitions, including moving from working in-house as a content strategist at Sur La Table in Seattle to working at an Portland-based agency focused on adventure brands. Listen in as they talk about how change — in place, in focus, in discipline — affects how we approach and understand our work.

In this episode, Devin talks to Georgy Cohen. Georgy is Associate Creative Director, Content Strategy at Oho Interactive, and also a co-founder of the blog MeetContent, which is a great resource focusing on content strategy for higher education. Hear about how she came to be a content strategist, and about her philosophy for writing about herself and her work.

In this episode, you'll hear from Jess Hutton, a Content Strategist at Clearlink. Lately, Jess has found herself gravitating more towards the role of user experience designer. Devin and Jess about her journey toward UX design, how to work with SEO experts to optimize your content and why UX is really everyone's job regardless of title.

In this episode of In the Making, our host Devin Asaro speaks with Michael Metts, a Lead UX Designer/Writer at Wolfram. They talk about Michael's focus on the visual elements of content strategy, and how the role of the copywriter has shifted from marketing to design.