Podcasts about clearlink

This episode features James Clarke, Founder and CEO of Clearlink. In this engaging episode as he shares his journey from a small-town upbringing to becoming a successful entrepreneur and philanthropist. Dive into heartfelt stories about family, resilience, and the power of relationships that shaped his life. James reflects on the influence of his generous aunt, the lessons learned from his hardworking father, and the importance of a strong work ethic in today's world. With candid insights into his business ventures, including the origins of Clearlink, he emphasizes the significance of genuine connections and mentorship in both personal and professional growth. Tune in for an inspiring conversation that blends humor, wisdom, and a reminder that hard work pays off in the long run.    

Tommy Thornburgh, President of Prime Corporate Services, attributes the company's success over the past decade to his dedicated team, which has helped over 100,000 entrepreneurs structure their businesses effectively. As the driving force behind webinars and events, he leads 50 Corporate Advisors who assist over 400 new entrepreneurs daily. Tommy's journey began in door-to-door pest control sales, where he learned about the challenges of taxes, and later he worked at Clearlink before joining PCS. He fosters a close-knit family culture at the company, and in his free time, he enjoys golfing and spending time with his wife and young daughter.   Here's some of the topics we covered:   The Reason Why Tommy Helps Investors and Entrepreneur Proactive vs Reactive Tax Planning Strategies To Cut Taxes Drastically Health Savings Accounts Ninja Trick to Cut Taxes if You Have Children Business Credit For Business Related Expenses The 3 Questions To Ask Yourself Before Setting Up A Business   To find out more about partnering or investing in a multifamily deal: Text Partner to 72345 or email Partner@RodKhleif.com    For more about Rod and his real estate investing journey go to www.rodkhleif.com   Please Review and Subscribe  

James Clarke, CEO of Clearlink, joins Clint Betts and Garrett Clark for this episode of the Silicon Slopes podcast. James talks about being in the media firestorm following a town hall meeting that resulted in him being cancelled online and the impact it had on his professional and family life. Clint compares his experiences dealing with the Salt Lake Tribune and inviting Elder David A. Bender as a speaker at the Silicon Slopes Summit. On the topic of requiring a return to work in office, as a company, Clearlink has experienced substantial benefits of in-office work as working together in person has improved the mental health of employees, has allowed for great mentoring and leadership opportunities, and has allowed Clearlink employees to bring their best each day - resulting in tremendous growth company wide. James reflects on joining Clearlink again - seeing it as a second chance to grow the company he founded. Over the last few years they have been able to effectively double the profitability of the business and are looking toward the next phase of growth. Listen in as they talk Clarke Capital Partners, nonprofit efforts, and companies James is investing in, among other topics. If you enjoyed this video and want to support us please leave a LIKE, write a comment on this video and share it with your friends. Subscribe to our channel on YouTube and click the icon for notifications when we add a new video. Let us know in the comments if you have any questions.  Our website: https://www.siliconslopes.comShow links: https://www.motionops.com  Apple Podcasts - https://podcasts.apple.com/us/podcast/silicon-slopes-the-entrepreneur-capital-of-the-world/id1698150372Spotify Podcasts - https://open.spotify.com/show/2ZdYnWYKPXOqH2fgJ2UJ2N?si=5890c63a145a4a3e  Social:Twitter - https://twitter.com/siliconslopesInstagram - https://www.instagram.com/siliconslopes/LinkedIn - https://www.linkedin.com/company/silicon-slopes/YouTube - https://www.youtube.com/channel/UC8aEtQ1KJrWhJ3C2JnzXysw  Apple Podcasts - https://podcasts.apple.com/us/podcast/silicon-slopes-the-entrepreneur-capital-of-the-world/id1698150372Spotify Podcasts - https://open.spotify.com/show/2ZdYnWYKPXOqH2fgJ2UJ2N?si=5890c63a145a4a3e 

Here at work, I said something about work-life balance.  And one of my friends said … I don't do work-life balance.  I do work-life chemistry.  Because there's always changing mixture of work and life Sounded profound… but chemistry can be dangerousA lesson learned by a couple of  CEO's who added just a little too much work… and not enough life to the chemistry equation.  — This is Andy Owen… the CEO of a fancy furniture company….called Miller Knolls.  Times were tough … in an employee Zoom meeting… here are her comments about not getting bonuses… After the internet blowback… the CEO apologized.  Meantime in Draper… they're doing damage control at Clearlink… where CEO James Clarke complained about quiet quitters in a staff meeting…  — It's a problem.  But to motivate them… he told them what a good employee looks like in hard times.The best employee sells the family dog… to make the boss smile.  Clearlink has instantly become a case study of how not to motivate the staff.   These particular CEOs don't understand what any fourth grader knows.  If you mess with chemistry…Kaboom.  stuff blows up.See omnystudio.com/listener for privacy information.

Employee well-being should be at the forefront of every CEO's mind, not only because it is the right thing to do from a humanistic perspective, but also because your reputation as a leader and the longevity of your company depends on it. Since the pandemic, employees are no longer willing to put up with being treated disrespectfully, and many customers are no longer willing to buy from companies who treat their employees in such a manner. In this episode, you'll hear about the tirades that the CEOs of MillerKnoll and Clearlink went on during their virtual town hall meetings, how these meetings turned into viral videos, and the damage they have done. A rallying cry and a demeaning rant are two completely different things, and as a leader in today's incredibly interconnected world, it is imperative that you are mindful of how you speak to your team. Key Points From This Episode:What the role of a CEO entails.Why some customers are boycotting MillerKnoll. How the COVID-19 pandemic has changed the working world.The question that sparked Andi Owen's tirade during a company town hall meeting.Problems with the way Andi Owen responded to the backlash against the video of her town hall meeting that went viral. Why prioritizing employee wellbeing is essential to a company's success.Advice for holding a virtual town hall meeting. The rant made by Clearlink's CEO during their virtual town hall meeting. Today's Indestructible PR® tip: be mindful of what you say and how you treat your team! Links Mentioned in Today's Episode:Replying to @mollyschief #greenscreen MillerKnoll's Andi Owen had spoken. Sort of. The official response to the “pity city” viral employee town hallOut of Touch CEO RIDICULES Employees Who Asked About BonusesThe World's Worst CEO BLASTS Nearly Everyone In His CompanyFollow Molly McPherson: Patreon Instagram TikTok Twitter YouTube Facebook Listen and Subscribe on Apple Podcasts Indestructible: Reclaim Control and Respond with Confidence in a Media Crisis Indestructible: Reclaim Control and Respond with Confidence in a Media Crisis - Audio Book © 2023 Indestructible PR Podcast

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Ben continues the discussion with Michelle Robbins, senior director of data and analytics at Clearlink, about data and SEO. The changing landscape of SEO affects your data. Focusing on your bottom line and getting used to change is how you attain success in SEO. Today, Ben and Michelle talk about the importance in SEO of building a brand. Show NotesConnect With:Michelle Robbins: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Michelle Robbins, senior director of data and analytics at Clearlink, stops in for a second day to discuss data with Ben. Data will always be changing because SEO and search continues to evolve. How should you approach data in such a volatile environment? Today, Ben and Michelle talk about pivoting in a constantly changing SEO environment. Show NotesConnect With:Michelle Robbins: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ben chats with Michelle Robbins, the senior director of data and analytics at Clearlink. For a lot of people in search, data is everything. Or at least it makes up a great chunk of what you work with on a daily basis. Today, Ben and Michelle discuss the problem with data. Show NotesConnect With:Michelle Robbins: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Do you want to start your agency? Creating an agency can be a great way to be your boss, control your workload, and bring in new clients. But there's a lot to think about before you leap.In this video, Ian Lurie and I cover the pros and cons of agency life and offer some advice on what to consider before starting your shop.Ian Lurie is a digital marketing consultant in Seattle, WA. He has a twenty-five-year intolerance of trendy concepts and nonsense.Previously, Ian was CEO at Portent, a digital marketing agency he founded in 1995. He sold it to Clearlink in 2017. Now on his own, consulting for brands and speaking at conferences.He's written three books about marketing and has sold over 20 copies.Follow him on Twitter (@ianlurie), or reach out on LinkedIn (https://www.linkedin.com/in/ianlurie/)

We made a very special episode of Growth Marketing Camp in celebration of Women's Month. And we are delighted to have Rachel Cottam, Director of Editorial Strategy at Clearlink and passionate gender equality in tech advocate, join us. Rachel shares how to confront gender bias in the workplace, why companies should hire more women in leadership, and ways men can be better allies to women and help amplify their voices.Ladies and gentlemen, tune in to this limited edition episode and help us fight the good fight together.

We made a very special episode of Growth Marketing Camp in celebration of Women's Month. And we are delighted to have Rachel Cottam, Director of Editorial Strategy at Clearlink and passionate gender equality in tech advocate, join us. Rachel shares how to confront gender bias in the workplace, why companies should hire more women in leadership, and ways men can be better allies to women and help amplify their voices. Ladies and gentlemen, tune in to this limited edition episode and help us fight the good fight together.

Ian Lurie is a digital marketing consultant in Seattle, WA. He has a twenty-five-year intolerance of trendy concepts and nonsense. Previously, Ian was CEO at Portent, a digital marketing agency he founded in 1995. He sold it to Clearlink in 2017. He's now on his own, consulting for brands he loves and speaking at conferences that provide Diet Coke. He's also trying to become a professional Dungeons & Dragons player, but it hasn't panned out. He's written three books about marketing, and has sold over 20 copies. You can find him pedaling his bike up Seattle's ridiculous hills. Send him a note on Twitter @ianlurie, or reach out on LinkedIn https://www.linkedin.com/in/ianlurie/ Ian's Website: https://www.ianlurie.com/   1:24 "There's always more stuff!" -Brian Keith 2:25 "My workout...was a moment when I wasn't thinking." -Ian Lurie 6:09 "You have to do what you can and don't make it into a job as well." -Ian Lurie 12:14 "If you're distracted, you're going to get hit in the head." -Ian Lurie 14:28 "Try to focus on the fundamentals." -Ian Lurie 15:32 "A certain level of performance is not an obligation." -Ian Lurie

My guest on this week's episode of Suds & Search is Michelle Robbins, Senior Director for Data and Analytics at Clearlink. Michelle is a veteran digital marketer, product developer, software engineer, and marketing technology executive. Prior to joining the team at Clearlink, Michelle held leadership positions at Aimclear and Third Door Media, the publisher of Search Engine Land, Marketing Land, and the company that puts on all the SMX events. This episode is a departure from some of the typical SEO and PPC topics we cover each week on Suds & Search. I heard Michelle give an excellent presentation with a potentially controversial title – “Data is a lie.” Michelle makes a persuasive argument that much of the data digital marketers use to make strategic decisions are flawed. Facebook data, search console data, data in Google Analytics…it all has flaws. And it's not just the data we are given from big technology companies. As marketers, we bring our own biases to the table when we're examining data. Marketers themselves create data problems with selection bias, response bias, and feedback loops. The end result is that instead of using data to make empirical, objective decisions, marketers are often looking at data that has been badly compromised. What should we do to clean up our data? Is the effort to get better data hopeless? I'll get answers to these questions and many others during this episode. Grab something cold to drink and join me for a conversation with Michelle Robbins. We'll talk about how to interrogate your data, an interesting approach she calls Agile Data Product Development, and we'll spend a little bit of time talking about Star Trek fandom. Catch SearchLab on these platforms: https://www.linkedin.com/company/searchlabdigital/ https://www.facebook.com/SearchLabDigital/ https://twitter.com/SearchLabAgency https://www.youtube.com/channel/UC3kf-yP3bwhI6YvFFeKfegASubscribe to Suds & Search | Interviews With Today's Search Marketing Experts on Soundwise

Ben continues the discussion with Michelle Robbins, senior director of data and analytics at Clearlink, about data and SEO. The changing landscape of SEO affects your data. Focusing on your bottom line and getting used to change is how you attain success in SEO. Today, Ben and Michelle talk about the importance in SEO of building a brand. Show NotesConnect With: Michelle Robbins: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Michelle Robbins, senior director of data and analytics at Clearlink, stops in for a second day to discuss data with Ben. Data will always be changing because SEO and search continues to evolve. How should you approach data in such a volatile environment? Today, Ben and Michelle talk about pivoting in a constantly changing SEO environment. Show NotesConnect With: Michelle Robbins: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ben chats with Michelle Robbins, the senior director of data and analytics at Clearlink. For a lot of people in search, data is everything. Or at least it makes up a great chunk of what you work with on a daily basis. Today, Ben and Michelle discuss the problem with data. Show NotesConnect With: Michelle Robbins: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Vanessa Sigman is currently Content Strategy Manager for Clearlink.  Vanessa is a fellow lover of an Oxford Comma, being active outdoors, staying curious and seizing opportunities. Vanessa enjoys her work every day because she feels challenged, valued, and knows she's making an impact.  Vanessa also shares some sage advice about acronyms and the concept of a seeking a "dream job."

People often talk about spirals that descend downwards, but we often forget that spirals can go upwards too. In today's episode, James Clarke and I talk about some of the ways to propel our credibility into an upward spiral. James Clarke is the managing partner of Clarke Capital Partners. Early in his career, James founded and led a Utah-based online retailer named CLEARLINK with more than 2,000 employees. He's earned some prestigious awards. For example, the Utah State Bar named James as the "Technology Pioneer of the Year" and BusinessQ Magazine named him as one of their “10 Coolest Entrepreneurs”. He is also the Governor-appointed Vice-Chair of the Board of Trustees at Utah Valley University. How Credibility Can Work Like an Upward Spiral Credibility spirals can start in a small situation with low stakes. Maybe it's a project that is due. When someone comes through for us in that situation, and they do what they say they are going to do, we tend to give them more trust. Then we'll ask them to do something with a little higher stakes. When they prove they can do that they earn even more trust. That same process repeats in an upward spiral of responsibility and trust.  James shared an example of how he saw this upward credibility spiral happen with his business partner. They knew each other in school, and as they built their relationship, that trust grew. It spiraled throughout the years, and now they have an implicit trust with one another, trusting everything about each other. Likability, Trust, and Reliability  “When we like people we want to work with them, when we trust them we want to work with them, and then the last part is about the nuts and bolts of what we do as a business.” -James Clarke A mentor of James' taught him about the three things that make people want to work with each other... if we like the person, trust the person, and know that they'll make us money. Those last two elements are obviously elements of credibility. It is important for us to instill that trust in our associates, and we do that by being reliable and ethical. There are people we like that we don't want to do business with and it's often because we don't trust them and know they aren't reliable. We need to become the kind of people that we want to work with. We must do what we say we're going to do, be honest at all times, especially when it's hard, and take responsibility when things go wrong. Education--Connections and Credibility James did the Owner/President Management (OPM) program at Harvard Business School. He spent two years in the program and built some of the best relationships he's ever built in his life there, working with incredible people, a handful of whom were already billionaires. It was his first experience and exposure to great business professionals.  The program didn't grant a master's degree, but it gave James wonderful connections and the credibility that comes with saying he went to Harvard. James realized that a master's degree would give him even more credibility, so he decided to go to Oxford. This is another school that provides instant credibility. Why do these schools provide so much credibility to graduates? One reason may be that they have rigorous application and interview processes, and the programs themselves are rigorous. Graduates from these schools are considered intelligent and hard working.  In addition, most people believe in a traditional education like this. Society generally supports the idea that the best way to become educated is to attend a university, and one of these prestigious universities will give us an even more prestigious education. Wherever we are in the process of our education, receiving higher education, if that is an option, maybe something to consider because it may give us greater credibility. “Upon the subject of education… I can only say that I view it as the most important subject which we as a people may be engaged in.” -Abraham Lincoln Love We don't generally think about love as a part of business, but there are a couple of concepts related to love that build credibility. For example, we don't care what someone has to say until we know that they care about us and what we're doing. This also plays into the credibility spiral. When someone really loves us, we are open to them giving us good advice, and we'll apply their advice more often. When their advice works in our lives, they have more credibility in our eyes, and we listen to their next advice more, and the credibility just keeps building. James has hired thousands of employees, and he's seen this play out with many of them. If it doesn't work out with an employee, it's usually for one of two reasons. The first reason, which is very rare, is that they just don't get it. They don't have the mental capacity, or they don't have what it takes to understand.  The second reason is that they just don't care. They just don't love what they're doing, so they don't care about their job or the people they're working with. Unfortunately, when this is the situation, we can feel it in every part of what they're involved in. This is why it is important to go into fields that we love and work with people we love. We will do better work, give better advice, and rise in our credibility spiral with those around us. “Nobody cares how much you know until they know how much you care.” -Theodore Roosevelt, 26th president of the United States Another Angle of Love--Passion-Marketing There is another angle of love that we can relate to marketing, which is passion-marketing. This is finding what customers love and connecting with them through those top-level passions. At PetIQ, where James worked for about 10 years, they didn't focus on their products in their marketing. Instead, they focused on what their customers are passionate about their pets. They were no longer pet owners, they were pet parents. For many of their customers, their pets are like their children, so they used that passion to market to their customers. James has done this kind of thing in other organizations as well. In healthcare, for example, James can't imagine anything nobler than trying to save people's lives, so they talk about helping cure highly infectious diseases, which is something that people can be highly passionate about.  Losing Credibility  When James was selling CLEARLINK, he started doing business with a good friend of his. Six months into this service, James was billed for the equivalent of five years of fees in one single quarter. He knew something was wrong but didn't know what. James immediately brought it to the attention of his friend, who humbly apologized and said he would take care of it.  James thought the issue was a mistake that had been completely resolved and continued to work with the friend, but he soon learned that the same thing had happened to others that James had referred to as his friend. They had all been overbilled and not by small amounts but by hundreds of thousands of dollars. That relationship ended before it really began. Fast forward to today that individual has now been sentenced and is headed to federal prison. We need to be sure we always strive to do what we say we're going to do so we increase instead of destroying our credibility. “Once you lose your credibility, you can never restore it.” -Reinhold Messner, Italian mountaineer, explorer, and author Who is the most credible person in your life and why? James and his aunt both had a very similar upbringing. They came from middle-class families, working on their family's farms. James' aunt built her own global business named Diet Center and was very successful. She was also very generous, always telling James he could borrow her very nice car, or asking him how she could help his school. She was a great example of James being successful and giving back, and he thought, “If she could do it then I can do it.” She and her husband were truly authentic and credible. They got behind different causes, and they really helped build up the community. James thinks of her as the most credible person in his life because she was very successful and generous. Key Takeaways Thank you so much James for sharing your stories and knowledge with us today. Here are some of my key takeaways from this episode: Start growing our credibility spirals by doing what we say we are going to do and proving we can be trusted in low-stake situations, then building toward being trusted in higher-stakes situations. Be honest and quickly take responsibility when things go wrong. Education can really boost our credibility. Consider getting more relevant education or training if we haven't already. Share love to show people that we truly care about them and what they love to further build our credibility. Go into fields we love to ensure that we care about what we're doing and increase our chance of success. Use passion marketing to connect with the things our customers are most passionate about. When we are successful, be generous with that success to help others. Connect with James If you enjoyed this interview and want to learn more about or connect with James or his business, you can find him on LinkedIn at https://www.linkedin.com/in/jamesclarke2/.  Want to be a Better Digital Monetizer? Did you like today's episode? Then please follow these channels to receive free digital monetization content: Get a free Monetization Assessment of your business Subscribe to the free Monetization eMagazine. Subscribe to the Monetization Nation YouTube channel. Subscribe to the Monetization Nation podcast on Apple Podcast, Google Podcasts, Spotify, or Stitcher.  Follow Monetization Nation on Instagram and Twitter. Share Your Story  How have you seen others propel their credibility in an upward spiral? Please join our private Monetization Nation Facebook group and share your insights with other digital monetizers. Read at: https://monetizationnation.com/blog/50-how-to-propel-your-credibility-into-an-upward-spiral/ 

When John Kinnear started his Ask Your Dad blog, he established himself as one of the online dad community's premiere Answer Men. As Marketing Director at Clearlink and site manager at Reviews.org, he has come to Dad 2.0 Summit many times to teach us how to be the signal amid the noise and create the best user experience for our readers, customers, and followers. Influencer marketing has evolved enough to demand innovation, both in the content we create and the metrics we rely on. This episode is a must-listen for anyone who wants to stand out in a crowded marketplace, and anyone who thinks crowding your recipe blog with a blathery preamble helps your SEO. 

On this episode, we're joined by Chris Salway, a Principal Product Manager at Clearlink. He talks about how he got into product management after starting out in sales and marketing, and what he wishes he knew before starting in product. We also talk about some of the surprises of product management and ways to prepare for a career in product.

Product discovery is critical for understanding users and delivering the right product to the right customers. In this episode, we talk with Anjali, a product manager at Clearlink who tells us about her experience using product discovery techniques to uncover user needs and create the right user experiences. We talk about the importance of product discovery, some product discovery techniques, and how product discovery is changing in our remote working world.

In this episode of OneTAKE Live, Ian speaks with Sarah Grace McCandless, Vice President, Customer Engagement & Brand Advocacy at Clearlink, a SYKES company, about brand management, what it means to love your brand and building a complete customer experience amidst a pandemic. Episode ResourcesSYKESJobs.SYKES.com

Ian Lurie Ian Lurie is a leading technical SEO expert. But he doesn't recommend spending a lot of time on fancy optimization techniques. Instead, he urges content creators to focus on their users' intent and on quality content. And then do just enough SEO make sure you aren't hiding your content from Google. Put another way, "Don't let SEO get in the way of your content." Ian and I talked about: the importance of taking what Google says with a grain of salt how a lot of SEO is just staying out of your own way how crafting good content and addressing user intent should guide your SEO efforts how to thoughtfully and empathetically contextualize a user's experience on your site when they arrive via less precise terms than you use - e.g., "We don't just make X, we also make Y" his descent early in his career from the second-least respect profession, law, to the least respected, direct marketing the need to improve your content efforts across the board, not just writing SEO-focused long-form blog posts, but also great product descriptions and category pages how to turn run-of-the-mill product-catalog copy into compelling content how to guide users from your content-marketing content and get them to the real value that your company delivers the importance of matching the quality of your content-marketing content with equally compelling product-info pages how his "client therapy" work helps align teams his approach to client work: lots of listening, to discover the biggest issues finding the folks who already talk to each other using data to measure content effectiveness applying data insights to guide change another approach - a deep dive into the customer journey with all players in one room how he always asks "what's your plan," not "what's your vision" the fundamentals of his approach to content creation for SEO: follow old-school copywriting rules compress your images - Squoosh is a great tool for this use the img alt attribute (start with "image:" for screen readers) make sure content is written to searcher intent (shopping vs researching e.g.) learn about schema - your CMS likely does an OK job with this, but it's a good idea to verify that with Google's structured data testing tool his assertion that React is definitely an SEO handicap - "This is fact" - Google can render it, but they index it first and render it later the importance in SEO of doing things in a way that doesn't force Google to do extra work - for example, prerendering pages to display simple HTML with a tool like prerender.io the concept of "hydration" how you should use the nofollow attribute only for paid links Ian's Bio Ian Lurie is a digital marketer with a twenty-five-year intolerance of trendy concepts and bull-poop. Someone told him not to say bull3h!t, so he's trying really hard not to. Ian uses both sides of his brain as a content creator, search engine optimization nerd, and data addict. He speaks at conferences worldwide, including MozCon, SearchLove, Retail Global, and Learn Inbound. He writes everywhere. Seriously, do a search. Ian founded Portent, a digital marketing agency, in 1995, and sold it to Clearlink in 2017. He's now on his own, consulting for brands he loves and speaking at conferences that provide Diet Coke. He's also trying to become a professional Dungeons & Dragons player, but it hasn't panned out. You can find him pedaling his bike up Seattle's ridiculous hills, or send him a note on Twitter or LinkedIn. He has a TikTok profile, but his kids are embarrassed by it, so we'll leave that out. Video Here's the video version of our conversation: https://youtu.be/PPzs5bTLqjI Podcast Intro Transcript One of the most common hopes for digital content is that it will show up prominently in Google and other search engines. No one knows more about the technical aspects of search engine optimization than Ian Lurie...

Ian Lurie Ian Lurie is a leading technical SEO expert. But he doesn't recommend spending a lot of time on fancy optimization techniques. Instead, he urges content creators to focus on their users' intent and on quality content. And then do just enough SEO make sure you aren't hiding your content from Google. Put another way, "Don't let SEO get in the way of your content." Ian and I talked about: the importance of taking what Google says with a grain of salt how a lot of SEO is just staying out of your own way how crafting good content and addressing user intent should guide your SEO efforts how to thoughtfully and empathetically contextualize a user's experience on your site when they arrive via less precise terms than you use - e.g., "We don't just make X, we also make Y" his descent early in his career from the second-least respect profession, law, to the least respected, direct marketing the need to improve your content efforts across the board, not just writing SEO-focused long-form blog posts, but also great product descriptions and category pages how to turn run-of-the-mill product-catalog copy into compelling content how to guide users from your content-marketing content and get them to the real value that your company delivers the importance of matching the quality of your content-marketing content with equally compelling product-info pages how his "client therapy" work helps align teams his approach to client work: lots of listening, to discover the biggest issues finding the folks who already talk to each other using data to measure content effectiveness applying data insights to guide change another approach - a deep dive into the customer journey with all players in one room how he always asks "what's your plan," not "what's your vision" the fundamentals of his approach to content creation for SEO: follow old-school copywriting rules compress your images - Squoosh is a great tool for this use the img alt attribute (start with "image:" for screen readers) make sure content is written to searcher intent (shopping vs researching e.g.) learn about schema - your CMS likely does an OK job with this, but it's a good idea to verify that with Google's structured data testing tool his assertion that React is definitely an SEO handicap - "This is fact" - Google can render it, but they index it first and render it later the importance in SEO of doing things in a way that doesn't force Google to do extra work - for example, prerendering pages to display simple HTML with a tool like prerender.io the concept of "hydration" how you should use the nofollow attribute only for paid links Ian's Bio Ian Lurie is a digital marketer with a twenty-five-year intolerance of trendy concepts and bull-poop. Someone told him not to say bull3h!t, so he’s trying really hard not to. Ian uses both sides of his brain as a content creator, search engine optimization nerd, and data addict. He speaks at conferences worldwide, including MozCon, SearchLove, Retail Global, and Learn Inbound. He writes everywhere. Seriously, do a search. Ian founded Portent, a digital marketing agency, in 1995, and sold it to Clearlink in 2017. He’s now on his own, consulting for brands he loves and speaking at conferences that provide Diet Coke. He’s also trying to become a professional Dungeons & Dragons player, but it hasn’t panned out. You can find him pedaling his bike up Seattle's ridiculous hills, or send him a note on Twitter or LinkedIn. He has a TikTok profile, but his kids are embarrassed by it, so we’ll leave that out. Video Here’s the video version of our conversation: https://youtu.be/PPzs5bTLqjI Podcast Intro Transcript One of the most common hopes for digital content is that it will show up prominently in Google and other search engines. No one knows more about the technical aspects of search engine optimization than Ian Lurie...

Ian Lurie is a “recovering” lawyer who, a few years out of law school, founded Portent, a Seattle internet marketing agency. Ian was able to harness great technical development talent, plus great content writing, to grow Portent into an attractive acquisition target. Today, Ian is the executive vice president of ClearLink, which acquired Portent several years ago. Ian visited The Innovative Agency podcast to share lessons learned in his more than 20 years as an agency builder. If you're an agency leader looking to scale, this episode is for you.

Join host Andy Cleff as he chats with Nate Wixom and Torrey Powell who have been leading mob programming at Clearlink.com since January 2017. Their experience, the good, the bad, and the ugly is the focus of our show. You can reach Nate at nate.wixom@clearlink.com and Torrey at torrey.powell@clearlink.com. Show Links Websites/Books TDD and Mob Programming for Non Programmers (1:40) Nobody gets credit for fixing problems that never happened. Mob Programming Book - A Whole Team Approach Mob Programming Web Site A Day in the Life of a Mob: Time lapse video Podcasts Stopping the Enterprise Death Spiral (Mob Programming Pt. 2) Mob Programming with Woody Zuill Work Together Anywhere with Lisette Sutherland   Join the discourse by sharing your experiments around mobbing at Coalition.agileuprising.com Support the Agile Uprising by making a contribution via patreon.com/agileuprising http://agileuprising.libsyn.com/learning-and-habits-with-llewellyn-falco  

Joe is a senior B2B executive, currently serving as the Chief Marketing Officer for Motivosity, an employee recognition software currently used by Ivanti, Instructure, Clearlink, and Workfront. He specializes in SaaS, MarTech, employee engagement, and the customer experience sectors. His expertise is in building a powerful, differentiated brand and fueling the growth of the revenue engine, and he prides himself in providing a great blend of strategy and execution. Joe has built demand generation teams from scratch, implemented strong digital marketing campaigns, and has led a marketing team that delivered 90% of all sales opportunities for the company. Can I just say….that is unprecedented.    Topics Discussed: Sales and Marketing Discussion Successful SDR/BDR/ADM and AE partnership qualities Qualities and Characteristics necessary for success as an SDR The relationship between Marketing and Sales Brand recognition Online profiles for sales representatives Closing What role does marketing play in helping sales close deals? Sales enablement Leveraging your C-Suite to close big deals Leadership: How to be a leader Highlights on Motivosity   Joe’s Bio: 2018 – Chief Marketing Officer of Motivosity 2014 – 2017 – Chief Marketing Officer of Workfront 2005 – 2014 – Chief Marketing Officer of Genesys 1996 – 2002 – EVP, Corporate Marketing at Captaris (now OpenText) 1994 – 1996 – VP, Marketing at Callware Technologies 1989 – 1994 – Sr. Product Manager at Novell (now Microfocus)   This episode was brought to you by Audible. Audible provides the largest library of audio books, hands down. For a free trial, go here.                                                                              Share This:

Clearlink attended the Mob Programming conference in 2017 and came away thinking folks there were either crazy or genius; possibly both. One year and a half later they had implemented mob programming, where a team writes the code rather then each person sitting in their cave. Learn from Torrey Powell, Nate Wixom and developer Charlie King how collaborative coding helped the company scale, the journey from Bare Bones Manifesto, from working in a Dev cave to working with others along with some tips for introducing a new way of working into the workplace. You'll also hear about the management issues that melt away when you give autonomy and trust to the team.Torrey Powell is Tech Leader, Nate Wixom is Director Marketing Tech and Charlie King is Web Dev for Clearlink. Clearlink is a digital marketing and sales company based in Salt Lake City, Utah. www.Clearlink.comThis episode was recorded live on site at the Mob Programming conference 2018 in Boston, MA where host of the Insight to Action podcast, Dawna Jones, was delivering a workshop on using conflict to expand skills. Find Dawna on LinkedIn or at her website: From Insight to ActionPodcast intro music is provided by Mark Romero Music. See acast.com/privacy for privacy and opt-out information.

Have you hugged an SEO professional today?Search Engine Optimization (SEO), content strategy and UX have similar goals: to help people find what they need and complete their task. But it hasn't always been like that with SEO. Things have changed, though. It's about time we build some bridges. Jess Hutton works at Clearlink as a UX specialist. She works closely together with the SEO-professionals on her team and can account for multiple events that SEO helped her to do her job better. She shares her experiences in this podcast. Also, you'll learn a bit about how SEO-experts tick, and how you can help them. If you don't have a dedicated SEO-guru on your team, and you find yourself in need of some SEO related insights, Jess has some tips & tricks for you, too. After listening to this podcast, you will want to run to your SEO co-workers, and have coffee and cake with them, we promise! Note: the audiofile may take about 30 seconds to load.You can also find this episode and subscribe to the podcast in your favorite podcast app. Jess Hutton, picture by Scott Anderson Are you an SEO professional? We would love to hear from you! Tell us what you think of the episode, about your experiences. Maybe we've missed something and you have some extra tips? Tweet at us, email us, leave a comment under this blogpost or use the form here on the website!Not an SEO expert? Not to worry, your comments, ideas and feedback are just as welcome. Tweet, email or fill in the form!Links:MOZ - Great resource for SEO updatesDr. Pete Meyers on Twitter - Marketing Scientist at MOZBloomberry - Advanced forum searchingScreaming Frog SEO Spider - Crawls and analyses the SEO of websitesQuora - Q&A forum

Our pilot episode gives a brief overview of life in Salt Lake City. To get it, we interviewed employees of Clearlink, an SLC-based digital marketing and sales company. Salt Lake City is one of those places that feels like it’s about to really explode, population-wise, thanks to its strong economy, stunning geography, and varied seasons. Our Salt Lake City podcast series will help potential movers and travelers understand what awaits them at their destination. In this episode: 0:00 - Intro 1:27 - The mountains 3:15 - Least favorite thing about SLC? The inversions 4:45 - The Mormon influence 6:20 - Highlighting Clearlink 8:40 - Clearlink is SLC 9:40 - SLC, the super motivated surfer 10:55 - Wrap-up and quick stories Liner notes: SLC STUFF --Google Maps view of Salt Lake Valley from above https://goo.gl/maps/gY74LdmUUSt --Cityscapes: SLC vs Tehran http://www.zabrisk.com/wp-content/uploads/2014/03/slcslide1.jpg http://i.imgur.com/UkHn19d.jpg --SLC’s inversion vs a clear day https://seekraz.wordpress.com/tag/salt-lake-city-inversion/ http://clintlosee.photoshelter.com/image/I0000T9xilGpu7gI --Gilgal Garden http://gilgalgarden.org/ --Video of locals “shooting the tube” https://www.youtube.com/watch?v=W0Hzl_KCX2k CLEARLINK STUFF https://clearlink.com/ http://www.highspeedinternet.com/ City Stories is produced by Move.org, which is owned by Clearlink. The decision to highlight Clearlink for our pilot episode was a cinch, and we thank them for allowing us to do it. We look forward to branching out in the future.

In this episode, you'll hear from Jess Hutton, a Content Strategist at Clearlink. Lately, Jess has found herself gravitating more towards the role of user experience designer. Devin and Jess about her journey toward UX design, how to work with SEO experts to optimize your content and why UX is really everyone's job regardless of title.