POPULARITY
Categories
202 episodes with Content strategy
130 episodes with Content strategy
236 episodes with Content strategy
115 episodes with Content strategy
72 episodes with Content strategy
56 episodes with Content strategy
67 episodes with Content strategy
26 episodes with Content strategy
51 episodes with Content strategy
52 episodes with Content strategy
24 episodes with Content strategy
50 episodes with Content strategy
29 episodes with Content strategy
22 episodes with Content strategy
22 episodes with Content strategy
18 episodes with Content strategy
12 episodes with Content strategy
18 episodes with Content strategy
20 episodes with Content strategy
14 episodes with Content strategy
7 episodes with Content strategy
28 episodes with Content strategy
14 episodes with Content strategy
15 episodes with Content strategy
13 episodes with Content strategy
15 episodes with Content strategy
13 episodes with Content strategy
10 episodes with Content strategy
24 episodes with Content strategy
16 episodes with Content strategy
13 episodes with Content strategy
12 episodes with Content strategy
10 episodes with Content strategy
11 episodes with Content strategy
9 episodes with Content strategy
27 episodes with Content strategy
9 episodes with Content strategy
12 episodes with Content strategy
11 episodes with Content strategy
15 episodes with Content strategy
17 episodes with Content strategy
7 episodes with Content strategy
10 episodes with Content strategy
21 episodes with Content strategy
18 episodes with Content strategy
9 episodes with Content strategy
6 episodes with Content strategy
9 episodes with Content strategy
19 episodes with Content strategy
8 episodes with Content strategy
19 episodes with Content strategy
9 episodes with Content strategy
5 episodes with Content strategy
9 episodes with Content strategy
19 episodes with Content strategy
6 episodes with Content strategy
11 episodes with Content strategy
14 episodes with Content strategy
6 episodes with Content strategy
5 episodes with Content strategy
7 episodes with Content strategy
6 episodes with Content strategy
7 episodes with Content strategy
6 episodes with Content strategy
7 episodes with Content strategy
7 episodes with Content strategy
8 episodes with Content strategy
7 episodes with Content strategy
9 episodes with Content strategy
16 episodes with Content strategy
4 episodes with Content strategy
7 episodes with Content strategy
5 episodes with Content strategy
7 episodes with Content strategy
5 episodes with Content strategy
6 episodes with Content strategy
6 episodes with Content strategy
5 episodes with Content strategy
3 episodes with Content strategy
5 episodes with Content strategy
5 episodes with Content strategy
5 episodes with Content strategy
6 episodes with Content strategy
11 episodes with Content strategy
4 episodes with Content strategy
6 episodes with Content strategy
4 episodes with Content strategy
5 episodes with Content strategy
5 episodes with Content strategy
5 episodes with Content strategy
5 episodes with Content strategy
5 episodes with Content strategy
5 episodes with Content strategy
4 episodes with Content strategy
3 episodes with Content strategy
14 episodes with Content strategy
4 episodes with Content strategy
4 episodes with Content strategy
3 episodes with Content strategy
2 episodes with Content strategy
3 episodes with Content strategy
4 episodes with Content strategy
4 episodes with Content strategy
5 episodes with Content strategy
4 episodes with Content strategy
3 episodes with Content strategy
4 episodes with Content strategy
5 episodes with Content strategy
5 episodes with Content strategy
5 episodes with Content strategy
4 episodes with Content strategy
4 episodes with Content strategy
5 episodes with Content strategy
5 episodes with Content strategy
5 episodes with Content strategy
4 episodes with Content strategy
3 episodes with Content strategy
4 episodes with Content strategy
5 episodes with Content strategy
4 episodes with Content strategy
6 episodes with Content strategy
6 episodes with Content strategy
6 episodes with Content strategy
4 episodes with Content strategy
4 episodes with Content strategy
3 episodes with Content strategy
3 episodes with Content strategy
4 episodes with Content strategy
6 episodes with Content strategy
15 episodes with Content strategy
4 episodes with Content strategy
8 episodes with Content strategy
8 episodes with Content strategy
3 episodes with Content strategy
3 episodes with Content strategy
3 episodes with Content strategy
4 episodes with Content strategy
3 episodes with Content strategy
3 episodes with Content strategy
4 episodes with Content strategy
2 episodes with Content strategy
3 episodes with Content strategy
7 episodes with Content strategy
5 episodes with Content strategy
3 episodes with Content strategy
7 episodes with Content strategy
3 episodes with Content strategy
4 episodes with Content strategy
3 episodes with Content strategy
3 episodes with Content strategy
8 episodes with Content strategy
5 episodes with Content strategy
7 episodes with Content strategy
3 episodes with Content strategy
4 episodes with Content strategy
3 episodes with Content strategy
3 episodes with Content strategy
5 episodes with Content strategy
3 episodes with Content strategy
2 episodes with Content strategy
8 episodes with Content strategy
3 episodes with Content strategy
3 episodes with Content strategy
3 episodes with Content strategy
3 episodes with Content strategy
2 episodes with Content strategy
3 episodes with Content strategy
3 episodes with Content strategy
3 episodes with Content strategy
3 episodes with Content strategy
8 episodes with Content strategy
AI is disrupting content faster than most people are ready for. In this raw workshop-style session, Gary Vee breaks down how organic content strategy needs to evolve in 2025. From cheaper, faster production to shifting audience expectations, this episode dives into what's working now, what's outdated, and how to stay relevant without burning out. If you're creating content, leading a brand, or navigating AI's impact on marketing, this is your blueprint.
For your communication to be credible, you can't just say it — you have to do it.Want people to believe what you say? According to Richard Edelman, the words you choose only get you halfway there. To build real trust, he says, you have to practice what you preach.“Action builds trust,” says Edelman. “If you don't do something, you can't talk about it.” As the president and CEO of Edelman, a leading global communications marketing firm, Edelman is widely recognized for his thought leadership in marketing and PR, especially on issues related to corporate trust, brand reputation, and social responsibility. His annual Edelman Trust Barometer reveals a sobering reality: "Two-thirds of people believe leaders lie to them now, business leaders, government leaders, even journalists." For people and organizations that want to rebuild trust, whether in a one-on-one relationship or with a customer base of millions, Edelman's advice is simple: "Decide, do, communicate."In this episode of Think Fast, Talk Smart, Edelman and host Matt Abrahams explore strategies for winning trust when traditional authority no longer guarantees it. In an age of skepticism, Edelman's insights show that sustainable trust comes not from perfect messaging, but from consistently aligning your actions with your words.Episode Reference Links:Richard Edelman158. Hope for Cynics: Building Trusting Relationships through Communication Connect:Premium Signup >>>> Think Fast Talk Smart PremiumEmail Questions & Feedback >>> hello@fastersmarter.ioEpisode Transcripts >>> Think Fast Talk Smart WebsiteNewsletter Signup + English Language Learning >>> FasterSmarter.ioThink Fast Talk Smart >>> LinkedIn, Instagram, YouTubeMatt Abrahams >>> LinkedInChapters:(00:00) - Introduction (03:06) - The Evolution of Trust (04:17) - Rebuilding Trust After a Breach (05:10) - Leaders as Influencers (06:22) - New Media Ecosystems (08:06) - The Role of AI in Communication (09:26) - Key Qualities for Future Leaders (10:26) - The Final Three Questions (17:57) - Conclusion ********This Episode is brought to you by Strawberry.me. Get $50 off coaching today at Strawberry.me/smartBecome a Faster Smarter Supporter by joining TFTS Premium.
Madison Rifkin leads Mount, a platform that partners with short-term rental hosts to help them feature and promote local tours and activities to their guests.But how do you actually get those guests to book? A static landing page doesn't cut it. That's where Madison's “Creator Army” comes in—a vetted network of content creators trained specifically to craft high-performing short-form videos designed for the tour and activity industry.In this episode, Madi breaks down what's working on social video platforms right now, how Mount converts attention into bookings, and why your next best sales channel might be Instagram or TikTok. Plus, we dive into the unexpected origin story of Mount—which Madi started when she was just 12 years old.Show notes & more information on tourpreneur.comJoin us Nov 10-13, 2025 for TourWeek, our annual global tour operator conference!Timestamps:00:00 Introduction to Mount and Its Mission01:25 Understanding Mount's Unique Approach04:04 The Role of AI and Concierge Services05:20 Challenges in the Short-Term Rental Market07:47 The Evolution of Short-Term Rentals10:01 Targeting the Right Audience for Experiences11:37 Mount's Content Strategy and Creator Army15:00 The Importance of Authentic Storytelling18:12 Creating Engaging Social Media Content21:45 Building a Content Army for Tour Operators24:05 Trends in Social Media Content27:13 The Power of Series Content29:15 User-Generated Content and Its Impact32:51 Navigating the Challenges of the Travel Industry36:12 Finding the Right Creators for Your Brand39:11 Gender Dynamics in Social Media and Content Creation42:25 Madi's Journey and Vision for Mount44:50 How to Get Involved with Mount
Send us a textFor the longest time, I thought I was doing content wrong.I tried the templates, the batching, the colour-coded calendars. But nothing stuck.Eventually, I realised - I don't need more structure. I need to trust my own rhythm.This episode is a real-time download on how I actually create content. No schedules. No planning. Just ideas sparked in cafés, conversations, and those random 4pm bursts of energy in the car.I'll take you inside my content process, how daily sales come from soul-led messaging, and why being in flow has made my content more potent, profitable, and real than ever.This one's for the creators who've been second-guessing everything. You're not doing it wrong. There's another way.Join the Daily Sales Excelerator to learn daily passive sales and build your first easy funnel. The Flow State shopConnect with me on Instagram here.
"I think the visibility that I get with a lot of partnerships is probably one of the most important metrics for me right now. But in the past, it's been everything. I think a huge one is also how many people sign up for my free products because I think that's a better measure of visibility and potential leads and potential long-term prospects, as well." - Francheska Martinez Francheska Martinez—better known online as FrancheskaFit—is a bodyweight and functional training coach based in Austin, Texas. A certified ONNIT Academy coach, ANIMAL FLOW instructor, and Pain‑Free Performance Specialist, she's earned a reputation for her signature “primal flow” routines that seamlessly blend mobility, dynamic movement, and holistic strength training. Balancing hands-on coaching, a thriving online business, and international retreats, she's turned her expertise into an engaging brand on YouTube and Instagram. In this episode, Francheska dives into how she launched in the fitness space, leveraged digital marketing to amplify her reach, and uses content strategy to build authentic relationships with her community. From crafting engaging social videos to designing retreat experiences, she shares actionable tips for growth-minded fitness professionals looking to grow their presence and impact. Website: https://www.francheskamartinez.com Facebook: https://www.facebook.com/francheskafit/ LinkedIn: https://www.linkedin.com/in/francheskafit/ Instagram: https://www.instagram.com/francheskafit/ YouTube: https://www.youtube.com/c/FrancheskaFit Apply to join our marketing mastermind group: https://notypicalmoments.typeform.com/to/hWLDNgjz Follow No Typical Moments at: Website: https://notypicalmoments.com/ LinkedIn: https://www.linkedin.com/company/no-typical-moments-llc/ YouTube: https://www.youtube.com/channel/UC4G7csw9j7zpjdASvpMzqUA Instagram: https://www.instagram.com/notypicalmoments Facebook: https://www.facebook.com/NTMoments
#262 Content Strategy | Dave sits down with Chelsea Castle, Head of Content and Brand at Close. Chelsea talks about her experience in B2B SaaS and shares how to build impactful content that resonates with your audience.Chelsea and Dave cover:How leveraging internal and cross-functional knowledge can create a content goldmineWhy it is important to repurpose podcast episodes, webinars, and other media into multiple forms of content to maximize their valueStrategies for integrating SEO with authentic, valuable content that resonates with your audience, beyond just ranking for keywordsTimestamps(00:00) - - Intro to Chelsea (01:34) - - Merging Brand and Keyword-Driven Content (01:35) - - Aligning Brand and Content Strategy with Your Goals (01:42) - - New Content Channels for B2B (01:46) - - How to Measure Content Engagement (02:08) - - LinkedIn for B2B (02:12) - - Chelsea's Experience at Chili Piper (02:17) - - Improving Content for Podcasts (02:22) - - Driving Website Traffic Through Brand Content Strategy (02:22) - - Skyscraper SEO Content Strategy (02:30) - - How to Craft a Brand Strategy (02:31) - - How to Grow Using Gated Content (02:33) - - How to Maximize Search Impact Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***Today's episode is brought to you by Zuddl.We're halfway through 2025, and one thing's clear: events continue to be one of the highest performing marketing channels. Niche meetups, conferences, curated dinners, networking - you name it. Everyone's leaning in.Events are a core part of our playbook this year at Exit Five. So far, we've hosted two virtual sessions each month, one large virtual event, one in-person meetup, and we're deep in the weeds planning our Drive conference coming back to Vermont this September.Zuddl helps us run a smarter event strategy - from driving registrations, managing invites, automating comms, reminders, analytics, tracking. Their Salesforce integration also makes it simple to report on pipeline and revenue from events without pulling in ops.On top of that, the differentiator with Zuddl is how their team is insanely good at supporting us. They always go above and beyond for us - and that's how we've been able to keep the momentum going with 12+ events already this year, with plenty more to come.If events are part of your marketing strategy, you need to look at Zuddl to see how companies like Zillow, CrowdStrike, and Iterable are using the top event platform for Business events in 2025. Head over to zuddl.com/exitfive to learn more.
"I think the visibility that I get with a lot of partnerships is probably one of the most important metrics for me right now. But in the past, it's been everything. I think a huge one is also how many people sign up for my free products because I think that's a better measure of visibility and potential leads and potential long-term prospects, as well." - Francheska Martinez Francheska Martinez—better known online as FrancheskaFit—is a bodyweight and functional training coach based in Austin, Texas. A certified ONNIT Academy coach, ANIMAL FLOW instructor, and Pain‑Free Performance Specialist, she's earned a reputation for her signature “primal flow” routines that seamlessly blend mobility, dynamic movement, and holistic strength training. Balancing hands-on coaching, a thriving online business, and international retreats, she's turned her expertise into an engaging brand on YouTube and Instagram. In this episode, Francheska dives into how she launched in the fitness space, leveraged digital marketing to amplify her reach, and uses content strategy to build authentic relationships with her community. From crafting engaging social videos to designing retreat experiences, she shares actionable tips for growth-minded fitness professionals looking to grow their presence and impact. Website: https://www.francheskamartinez.com Facebook: https://www.facebook.com/francheskafit/ LinkedIn: https://www.linkedin.com/in/francheskafit/ Instagram: https://www.instagram.com/francheskafit/ YouTube: https://www.youtube.com/c/FrancheskaFit Apply to join our marketing mastermind group: https://notypicalmoments.typeform.com/to/hWLDNgjz Follow No Typical Moments at: Website: https://notypicalmoments.com/ LinkedIn: https://www.linkedin.com/company/no-typical-moments-llc/ YouTube: https://www.youtube.com/channel/UC4G7csw9j7zpjdASvpMzqUA Instagram: https://www.instagram.com/notypicalmoments Facebook: https://www.facebook.com/NTMoments
Are you posting consistently on LinkedIn but still struggling to attract your ideal clients? In this episode, we reveal why most coaches and consultants fail at LinkedIn content strategy and share their proven Visibility-to-Conversion Method™ that transforms scattered posting into client attracting content.We've identified the three critical mistakes keeping talented professionals invisible online and walk you through our strategic framework that combines AI efficiency with authentic expertise.Whether you're worried about sounding salesy or feeling lost about what to share, this episode gives you the clarity to turn your LinkedIn presence into a lead generation system.Key takeaways:The three biggest LinkedIn content strategy mistakes keeping you invisibleWhy hiring someone else to manage your content often backfiresOur Visibility-to-Conversion Method™ framework for strategic postingReal examples from Expert Content Society members who've seen resultsWant to Go Deeper?If this resonated, here are two ways to keep the conversation going:
Your firm's site greets visitors long before a proposal or a handshake. In this episode of the PSM Show, co-hosts Damion Morris and Deirdre Booth sit down with content strategist and copywriter Ben Culbreath to unpack what your homepage is really saying—and why that message may be turning prospects or future hires away. Ben shares field-tested ways to move a reader from “nice photos” to “let's talk,” beginning with a simple litmus test—searching for the word you—and a copy layout known as the F pattern. He explains how clear headlines, client-focused language, and specific calls to action guide visitors through services, culture, and career paths without forcing them to hunt for key details. The conversation covers: • Positioning your firm through story instead of slogans • Using client interviews to surface authentic phrases that spark attention • Showing the how behind your work to add value and context to price discussions • Turning the careers page into a true recruiting tool that filters fit and boosts retention • Fresh alternatives to the tired “contact us” button that invite low-pressure conversations Whether your goal is stronger pursuit support, a more magnetic talent funnel, or copy that simply reads like a human wrote it, Ben's advice will help your website start better conversations. Listen now, then run his quick audits to spot exactly where small edits will create a major impact.
Today's episode is a conversation about America's freedom and independence, featuring Robert Bain, the Strongest Man in Logistics, as he reflects on the risks taken by the Founding Fathers, comparable to modern military challenges! Robert highlights the principle of freedom of speech, having a business philosophy, GLCS' current growth and priorities, his powerlifting career, charitable focus, and the importance of resilience and building a robust content strategy for educational purposes! About Robert Bain Robert Bain, more commonly known as "Bain", has been involved with the transportation and logistics industry for nearly 2 decades. He has worked in a variety of operations and sales roles, from seat level all the way to VP of operations. He has worked for Amazing organizations such as CRST, UberFreight, Shipwell, Quad, and currently consults with the team at GLCS. He resides in the Chicagoland area with his wife Nikki, 4 children and granddaughter. When not engaged with family, clients, or in thought leadership within the sector via public appearances, interviews, and podcasts, Bain is typically in the gym maintaining his title of "The Strongest Man in Logistics". He boasts personal bests in competition of a 1063 lb Squat, 610 lb bench, 705 lb deadlift, and 2300 lb total. Connect with Robert Website: https://www.globallcs.com/ LinkedIn: https://www.linkedin.com/in/robert-bain-435abb2b/ Instagram: https://www.instagram.com/bain316/?hl=en Email: rbain@glcs.net
Join the Write, Grow, Sell waitlist here >>Anastasia Negru is the cofounder of AffordiHome, a media brand focused on affordable properties in Europe. She discussed the growth of their newsletter, audience engagement strategies, revenue generation challenges, and the introduction of consultation services. The discussion highlights the importance of understanding customer needs, effective marketing strategies, and the potential for future growth in the real estate sector.Episode Topics & Timestamps00:00 Introduction to AffordiHome and Its Business Model02:51 Growth of the Newsletter and Subscriber Engagement05:53 Content Strategy and Audience Acquisition09:00 Revenue Generation and Business Challenges11:50 Consultation Services and Client Engagement14:46 Future Growth Strategies and Business Model ExplorationLinks Mentionedhttps://www.affordihome.com/ https://x.com/affordihome
Available on YouTube: youtu.be/qdpFmuFD8yEShopify merchants are getting pitched AI SEO “solutions” left and right—none of them proven. So I called Jason Berkowitz, an SEO who actually knows the game, to answer the real question: what should you actually do to rank in an AI-powered world? (Spoiler: most of it's nonsense.) We break down what's real, what's trash, and why good SEO still wins—even in a sea of chatbots and grifters.SponsorsZipify – Build high-converting sales funnelsCleverific – Smart order editing for ShopifyViralsweep – Create sweepstakes, contests, and giveawaysLinksJason Berkowitz / Break the WebShopify Global Product CatalogChatGPT Product Search BetaWork With KurtGrow your Shopify store with me: https://ethercycle.com/applySee client results: https://ethercycle.com/workJoin my newsletter for Shopify insights: https://kurtelster.com/
If you're a coach wondering what type of content actually converts, this episode breaks down six must-have content types to help you stand out, build trust, and attract raving fans. From story-driven posts to client results and authority positioning, you'll learn exactly how to show up powerfully online and create content that moves your audience to action. OMNI is my full visibility system built for CEOs who want to grow online without living on their phone. If you're ready to be truly seen, more strategic, and unmistakably in demand, head to Check out OMNI at www.omniqueens.comTake the FREE Visible CEO quiz https://thevisibleceo.com/quizDrop us a message...This isn't just a mid-year mindset shift. It's a full reset of how you lead, what you commit to, and how you move, so your second half is built on aligned action, not survival mode. https://thevisibleceo.com/midyearreset Review, share with a friend and tag me! IG: itscrissyconner FB: crissyconner LI: crissyconner
What do governing boards need to know to protect their institutions' missions and values during these politically charged times? Constitutional scholar, former University of Vermont President, and AGB Board Member Tom Sullivan discusses the legal challenges facing higher education today with AGB's Vice President for Content Strategy and Development Doug Goldenberg Hart. Opinions expressed in AGB podcasts are those of the speakers and not necessarily those of the organizations that employ them or of AGB.
If you're a coach wondering what type of content actually converts, this episode breaks down six must-have content types to help you stand out, build trust, and attract raving fans. From story-driven posts to client results and authority positioning, you'll learn exactly how to show up powerfully online and create content that moves your audience to action. OMNI is my full visibility system built for CEOs who want to grow online without living on their phone. If you're ready to be truly seen, more strategic, and unmistakably in demand, head to Check out OMNI at www.omniqueens.comTake the FREE Visible CEO quiz https://thevisibleceo.com/quizDrop us a message...This isn't just a mid-year mindset shift. It's a full reset of how you lead, what you commit to, and how you move, so your second half is built on aligned action, not survival mode. https://thevisibleceo.com/midyearreset Review, share with a friend and tag me! IG: itscrissyconner FB: crissyconner LI: crissyconner
In this episode of the Higher Ed Demand Gen podcast, we sit down with Brian Piper, an AI integration consultant and former Director of Content Strategy at the University of Rochester, to demystify the adoption of artificial intelligence in higher education. With a rich background in web development, content marketing, and SEO, Brian shares his journey from recognizing the potential of ChatGPT in 2022 to spearheading an institution-wide AI council and now helping other schools do the same.If you're wondering how to begin implementing AI, Brian argues against simply "squeezing AI into your current workflows". He presents AI adoption as a comprehensive change management project that requires buy-in from leadership to the team level. It's about viewing AI as a collaborator, an "entity" added to your workforce, rather than just a tool for automation. This approach shifts the focus from replacing jobs to enhancing them, emphasizing that human expertise is needed more than ever to guide the technology with the right prompts, use data ethically, and validate outputs to ensure they are strategic and audience-first.Connect with Brian on Linkedin: https://www.linkedin.com/in/brianwpiper/
How do you pack big ideas into a bite-sized podcast episode? Lorraine Ball reveals her secrets for creating powerful, engaging 10-minute shows your listeners will love. Learn to prep guests, tighten your content, and keep audiences hooked every time by tuning in! WHAT TO LISTEN FOR Why guest preparation is key to shorter episodes Effective tools for simplifying your editing workflow How to craft clear, concise podcast episodes The importance of prioritizing your audience's time Benefits of focusing on one clear takeaway per episode RESOURCES/LINKS MENTIONED PodMatch Opus Clips Canva ChatGPT ABOUT LORRAINE BALL Lorraine Ball is an entrepreneur, author, professional speaker, and marketing educator with more than 40 years of experience in both corporate and agency settings. After spending too many years in Corporate America, she left the bureaucracy, glass ceilings, and bad coffee to build and run her own marketing agency for 19 years before selling it, then followed her passion to help small business owners succeed. Today, she's the founder of Digital Toolbox and host of the bite-sized marketing podcast More than a Few Words, sharing creative ideas, practical tips, and decades of real-world experience in workshops, college classrooms, and every episode. In her spare time, she loves to travel and capture photographs. CONNECT WITH LORRAINE Website: Lorraine Ball | More than a Few Words Podcast: More Than a Few Words | Apple Podcasts and Spotify Facebook: More than a Few Words Instagram: @themtfwpodcast YouTube: More than a Few Words LinkedIn: Lorraine Ball Amazon: Lorraine Ball CONNECT WITH US If you are interested in getting on our show, email us at team@growyourshow.com. Thinking about creating and growing your own podcast but not sure where to start? Click here and Schedule a call with Adam A. Adams! Subscribe so you don't miss out on great content and if you love the show, leave an honest rating and review here!
Dr. Oetker is a brand that has a place in every household's cupboards, but it's also found its place on everybody's social feeds - particularly for its baking category. Today's guest is Josephine Keller, Dr. Oetker's head of digital marketing, and she joins us to share how the brand has successfully built out its in-house social production capabilities, what the power of both UGC & EGC has been for them (and when to use each) and why old cult classic Facebook Groups is still worth the investment. Got a question or a suggestion for the SocialMinds podcast? Get in touch at socialminds@socialchain.com.
Gates are for livestock. That's the take from our guest, Craig Coffey, Content Strategy and Marketing Manager at Eaton's residential division. With 20 years of experience at industrial giants like Parker Hannifin, Lincoln Electric, and Caterpillar, Craig joins the Industrial Marketing Collective to discuss the when, if, and how to gate content. The conversation explores why • Your "white paper" might be a brochure • How to create content that builds a real audience willing to engage with you • The challenge of getting sales alignment • And why the best answer to the gating question is often a qualified "it depends" Connect with Craig on LinkedIn
Tired of your content efforts falling flat? Discover why going viral is a "bull's errand" and how consistent, strategic content on the right platforms can transform your business. Matt Tompkins, CEO of Two Brothers Creative, reveals the truth about what really works in online marketing for real estate. Exposing common mistakes agents make and unlocks the power of Google Business Profile and YouTube for local dominance. Learn his exact methodology for creating impactful content, cutting through the noise, and turning engagement into qualified leads. This is your blueprint for digital success! Links mentioned during the show: https://www.fyxer.com/ https://contentdrip.io/ Learn more about The Real Estate Marketing Box by following this link: https://realestatemarketingbox.com/ Connect with Matt on LinkedIn - Facebook - Instagram. Learn more about Two Brothers Creative on LinkedIn - Facebook - YouTube and online at twobrotherscreative.com. You asked for it. We delivered. Check out our new merch! https://merch.realestateinsidersunfiltered.com/ Follow Real Estate Insiders Unfiltered Podcast on Instagram - YouTube - Facebook - TikTok. Visit us online at realestateinsidersunfiltered.com. Link to Facebook Page: https://www.facebook.com/RealEstateInsidersUnfiltered Link to Instagram Page: https://www.instagram.com/realestateinsiderspod/ Link to YouTube Page: https://www.youtube.com/@RealEstateInsidersUnfiltered Link to TikTok Page: https://www.tiktok.com/@realestateinsiderspod Link to website: https://realestateinsidersunfiltered.com This podcast is produced by Two Brothers Creative. https://twobrotherscreative.com/contact/
Connect with Mo:https://movomediamarketing.com/https://www.linkedin.com/in/themoregalado/Click to text the show! Email Jonathan with comments or suggestions:podcast@thesourcecre.comOr visit the webpage:www.thesourcecre.com*Some or all of the show notes may have been generated using AI tools.
Watch This NEXT: https://www.youtube.com/watch?v=HlK2P76_ZZsWant me to give you some help with your content business? Book in a call with me to discuss working together: https://www.voics.co/schedule(00:00) Preview(00:48) Behind Iman's $100M Empire(02:49) How to Build The Right Team(07:08) Iman's Greatest Life Lesson(11:41) What Keeps Iman Humble(17:37) Personal Branding & Content Strategy(24:74) Where Iman Gadhzi is Investing(28:51) Iman's Path to 9 Figures(31:58) The Truth About Info Product Industry (37:57) Best Online Business to Start in 2025(40:27) Iman's 9 Figure Business Model (45:15) Dealing with Hate Online(48:17) Importance of Hiring the Right People(53:28) Team Management Tips(55:58) UK vs US vs Dubai(01:00:37) Iman Gadhzi's Ultimate Goal in LifeSupport the show
In this episode of the Working Women Mentor Podcast, we sit down with Kristen Nolan, Senior Client Account Manager at Interview Valet, military spouse, and mother of three, who brings heart, humor, and hard-earned wisdom to the mic. Kristen takes us behind the scenes of a life shaped by movement—literally and figuratively. From constant relocations to growing roots in new communities, she shares how connection, mentorship, and resilience became her anchors.Whether you're leading a team, launching a business, growing your personal brand, or simply navigating change, this episode delivers rich, relatable insights. Learn how to build meaningful relationships, improve your listening skills, and show up with authenticity—even when you're starting over. Kristen also unpacks what makes a great podcast guest, how to overcome fear with preparation, and why niche audiences matter more than numbers.This conversation is a must-listen for anyone ready to grow their influence, build their community, and lead with intention—no matter the industry.Guest Links & Additional Episode Mentions:Website: https://interviewvalet.com/LinkedIn: https://www.linkedin.com/in/kristenbnolan/ Want to be a guest? If you have a mentor moment that could inspire someone else DM us GUEST on Instagram, or Apply to be a guest here: https://www.ranialfers.com/apply-to-be-a-guest/Connect with our community on: https://www.instagram.com/workingwomenmentor/
Join PPC Pro Austin Becker and me in this episode of The Simple and Smart SEO Show.We're diving into strategic blogging, PPC attribution, and the underrated power of Pinterest — a must-listen for creative entrepreneurs, Shopify sellers, and busy business owners who want to grow without burnout.Here's what you'll learn:How to use Google's "People Also Ask" to create blog content that drives trafficWhen and how Pinterest ads actually work for e-commerceWhy attribution is murky — and how to trust your gut when running ads 0:00 – Intro 0:02 – How to use Google to find blog ideas that convert 1:10 – Linking blog posts back to products and monetizing content 2:00 – Pinterest: A goldmine for visual and evergreen traffic 3:20 – Are Pinterest ads worth it? Austin shares results 4:45 – Organic vs paid Pinterest: What drives more ROI 6:00 – Planning and buyer intent on Pinterest 7:00 – How to measure PPC success (or not) 8:00 – Realistic evaluation windows for ad performance 9:00 – Common PPC/SEO mistakes to avoid 10:15 – Who's a good fit for Becker Marketing's services 11:30 – Final thoughts
In this empowering episode of We Go Boldly, we sit down with award-winning reporter and storytelling expert Jackie Tempera to explore how authentic storytelling can transform your personal brand and business. Jackie shares her journey from investigative journalism to helping female leaders find their voice and communicate their unique value with confidence. Discover how to break free from limiting beliefs and craft messaging that connects, converts, and creates community. About Our Guest Jackie Tempera is an award-winning reporter, copywriter, and storytelling strategist who specializes in helping female leaders amplify their voice and impact. Her impressive journalism background includes: - Contributing writer for Women's Health Magazine covering sexual health, body inclusivity, and lifestyle topics- Published in major outlets including USA Today, Harper's Bazaar, Cosmopolitan, and Business Insider- Award-winning coverage of the #MeToo movement that influenced legislative change around sexual harassment training Connect with Jackie Tempera @jacktemp www.jacktemp.com Join the Conversation What limiting belief is holding you back from sharing your authentic story? Share your thoughts with us on social media using #GoBoldlyTogether and #AuthenticStorytelling. Did you enjoy this episode? We would love to hear your thoughts and more about your personal development journey. Head to Apple Podcasts and then rate, review, and subscribe. This way you will get notified once a new episode goes live. Don't forget to find us and subscribe on YouTube too. CONNECT WITH RIELLY AND TOVAHInstagram: https://www.instagram.com/goboldlytogether/Website: goboldlyinitiative.com or https://we-go-boldly-podcast.simplecast.com/YouTube:https://www.youtube.com/channel/UCsPh8gu_ugJqvvnYiuRSyPQLinkedIn: https://linkedin.com/company/go-boldly-initiativePatreon: https://www.patreon.com/wegoboldlyFacebook: https://www.facebook.com/GoBoldlyTogetherPinterest: https://www.pinterest.com/GoBoldlyTogether/
In the first segment of this live coaching episode I do a Podcast Audit of the Moving Tips & Tricks podcast. Topics discussed: Expert positioning. Simplified content strategy. My simple newsletter funnel. At minute 34:00 segment two starts with Certified Podcast Growth Coach Leah Bryant doing a podcast growth audit. *************** Links mentioned in this episode: Podcast Growth Coach Certification Program: https://www.podcastingbusiness.school/podcast-growth-coach-certification Connect with Coach Leah Bryant: https://leahbryantco.com/ *********************
Some stories don't need to be loud to leave a mark. Ordinary People is one of those films—a quiet, deeply human story that lingers long after the credits roll. It's not flashy, but it's unforgettable.In this episode, we're pulling marketing lessons from Robert Redford's directorial debut with the help of our special guest Ruth Zive, CMO of Voices.Together, they explore what B2B marketers can learn from telling emotionally resonant stories, leading with creative conviction, and knowing when to step out of the spotlight to let the work speak for itself.About our guest, Ruth ZiveRuth Zive is the Chief Marketing Officer at Voices. Ruth is a skilled and metrics-driven marketing strategist who believes in evidence-based revenue growth through the coordination and alignment of marketing and sales processes. She has worked for two decades serving B2B clients in the technology, financial services, and nonprofit industries.What B2B Companies Can Learn From Ordinary People:Conviction is part of the job. Strong marketing doesn't come from consensus—it comes from clarity. Ruth says, “Marketing can sometimes devolve into a bit of a crowdsourced exercise. Everybody wants to edit your content or weigh in on the messaging… but we are the experts in marketing and we should make decisions accordingly.” Have conviction in your vision—and own the creative calls that matter.Tell the story of your customer's pain, not just the product. Emotional resonance starts with understanding your buyer's struggle. Ruth says, “The most resonant stories as a B2B marketer are the ones that start with the pain of the person that you're trying to touch. Ultimately, what you're doing is showcasing how you're going to get the prospect to the other side of that pain.” Lead with empathy, not just features.Stretch your team—and your story. Growth comes from pushing beyond the expected. Ruth says, “You never want your marketing to be a rinse and repeat proposition. You always want it to be a little bit provocative and unexpected.” Like casting Mary Tyler Moore in a dramatic role, bold choices unlock surprising results—creatively and commercially.Quotes*“Know your superpower. I talk about this a lot with my marketing colleagues. Robert Redford was the George Clooney of the day. He had very successful movies, he was a fantastic actor, but he was also a heartthrob. And that might have been a distraction in this story. I think that Robert Redford probably had some good self-awareness in that regard, and some of it might have been that he wanted to test his other skills and stretch into new domains for sure, but it might have been a distraction for him to have been the guy on the screen.”*“You don't need the biggest budget to have the biggest impact. [Robert Redford] didn't have to hire the biggest star, and yet, look at how the movie performed.”*“I think at the end of the day, the folks behind the brand, even in B2B marketing, creating the assets, writing the story, they are humans, and the folks that we are selling to are ultimately humans. And it is our job as the B2B marketers to make those people on the other side of the transaction feel something. That's what we are trying to do is get them to feel something. And there are a lot of different ways we can do that, but I believe wholeheartedly that it starts with the story. The story speaks to their pain. The story showcases how we are going to make that pain go away. It's a simple formula. But I think that if you lead with features and functions, then you've lost the plot.”Time Stamps[00:55] Meet Voices CMO Ruth Zive[01:30] About 'Ordinary People' the Movie[04:26] What We Learn From Robert Redford's Directorial Debut[08:21] Analyzing Characters and Themes[13:50] Marketing Lessons from the Movie[25:18] Casting Choices and Their Impact[26:51] Marketing Lessons from Unconventional Casting[29:15] Donald Sutherland's Unique Perspective[32:08] Authenticity in Marketing and Storytelling[38:43] The Future of Voice in Branding[44:30] Content Strategy and Vision Videos[47:40] Final Thoughts and TakeawaysLinksConnect with Ruth on LinkedInLearn more about VoicesAbout Remarkable!Remarkable! is created by the team at Caspian Studios, the premier B2B Podcast-as-a-Service company. Caspian creates both nonfiction and fiction series for B2B companies. If you want a fiction series check out our new offering - The Business Thriller - Hollywood style storytelling for B2B. Learn more at CaspianStudios.com. In today's episode, you heard from Ian Faison (CEO of Caspian Studios) and Meredith Gooderham (Head of Production). Remarkable was produced this week by Jess Avellino, mixed by Scott Goodrich, and our theme song is “Solomon” by FALAK. Create something remarkable. Rise above the noise.
In this special episode of Pipeline Visionaries, Ian Faison, CEO of Caspian Studios, breaks down the future of B2B content creation for 2025. He dives into frameworks and strategies, outlining the five methods of consumption and aiming for high quality that makes virality possible. He also dives into the difference between feeds, shows, and networks, giving case studies and examples and highlights the shift towards platform-specific content and the role of marketers as 'gardeners' in navigating walled gardens like YouTube and LinkedIn.Key Takeaways:There are five methods of consumption that marketers need to be thinking about: shorts, shows, medium form video, live entertainment and fiction. The format matches consumption. Shorts for scrollers, shows for subscribers, limited series for binges, live events for live learners, fiction for edutainment. A feed and a show and a network are three different things. Creating a network allows audiences to self-select into the content that they like. The optimal strategy for creating content to deliver it to your audiences, is for creators to create it and put it on the platform. Individuals, not brands.Quote: “ That's what we have to figure out - how do we maximize coverage for our target audience? And if you ignore methods of consumption or you ignore format, or you ignore hosts, you're inherently ignoring a subset of your population." Episode Timestamps: *(00:06) The future of B2B content in 2025*(01:42) Five methods of consumption*(07:52) Framework: feeds, shows, and networks*(16:38) We're all gardeners: accessing walled gardens*(17:38) The shift to creator-first content*(24:41) The importance of distribution and creativitySponsor:Pipeline Visionaries is brought to you by Qualified.com. Qualified helps you turn your website into a pipeline generation machine with PipelineAI. Engage and convert your most valuable website visitors with live chat, chatbots, meeting scheduling, intent data, and Piper, your AI SDR. Visit Qualified.com to learn more.Links:Connect with Ian on LinkedInLearn more about Caspian Studios
Jenna Capozzi is a veteran creative producer and award-winning marketing strategist with over 30 years of experience scaling brands and building loyal audiences through compelling content and strategic positioning. As the founder of Capozzi Productions, Jenna spent over a decade producing high-performing brand films and content for major companies like Target, BMW, and Samsung—earning multiple Addy and Telly Awards along the way. Her company became the go-to partner for mid-sized brands in the $5M–$20M range—organizations that couldn't afford bloated agency retainers but needed results. Today, Jenna is known not just for creative execution, but for her strategic insight. As a brand strategist, she helps companies define the mission, vision, and core values that drive real growth. Now the founder of ELEV8PWR, Jenna leads a business education platform and community that mentors entrepreneurs in developing standout offers, scalable brands, and powerful content strategies. Her clients credit her with helping them unlock clarity, confidence, and cash flow through brand alignment and marketing that actually works.If you're looking to scale with precision, cut through the noise, and lead your category—Jenna Capozzi brings the creative horsepower and strategic vision to get you there. CONNECT WITH Jenna Capozzi Facebook: https://www.facebook.com/jennacapozzirutgersson Instagram: https://www.instagram.com/jennacapozzi_elev8 Website: https://www.jennacapozzi.com/ Courses: https://www.jennacapozzi.com/courses JOIN THE FIGHT AGAINST FOOD INSECURITY Join the fight against food insecurity here in the U.S. DONATE TODAY at Meet the Streets Outreach, INC. to fight hunger! Meet the Streets Outreach provides essential support to Houston's food-insecure communities by offering over 2,000 hot meals each month. With your help, we can continue to serve those in need. Your support ensures that we can continue to make a meaningful difference in the lives of Houston's most vulnerable residents. Thank you for considering this opportunity to invest in the well-being of our community. Food Insecure Households For many families in the U.S., the past several years have been difficult. Higher food prices, economic instability, and other factors have made providing for a family even harder. 1 in 8 households in the U.S. is food insecure. That means these families don't have enough money or resources to buy enough food for everyone in their household. As recently as 2022, 7.3 million children lived in food insecure households. Also, 16.9% of children live in poverty. SNAP Benefits More than 22 million U.S. households use SNAP benefits to help with food costs, as of April 2023. Sometimes known as “food stamps,” SNAP is the federal Supplemental Nutrition Assistance Program. People who receive SNAP benefits can use it to buy groceries, seeds, and plants for food. SNAP cannot be used to purchase hot food or household items like cleaning supplies, vitamins, or diapers. CONNECT WITH Cedric Francis Website: https://www.lead2greatness.com/ Facebook: https://www.facebook.com/cedricbfrancis X (twitter): https://twitter.com/cedricbfrancis Instagram: https://www.instagram.com/leadtogreatness/ LinkedIn: https://www.linkedin.com/in/cedric-b-francis-a0544037/
Send us a textIn episode fifty-seven of Podcasts Suck, Sebastian Rusk explores the transformative power of podcasting as a strategic tool for business growth. If you've ever wondered how to turn your podcast into a lead-generating machine, you're in the right place!Tune in for actionable tips on leveraging your podcast to not only share value but also to convert leads and enhance your overall business strategy. TIMESTAMPS[00:01:10] Podcast as a sales tool.[00:05:04] The right audience matters.[00:09:25] Starting a podcast changes lives.QUOTES"If you think your podcast is just a place to share value, you are leaving money on the table.""I only care about one thing that you aggressively run in the direction of the goals that you're aligned with, and you do what you know that you should be doing."==========================Need help launching your podcast?Schedule a Free Podcast Strategy Call TODAY!PodcastLaunchLabNow.com==========================SOCIAL MEDIA LINKSInstagram: Instagram.com/PodcastsSUCKFacebook: Facebook.com/sruskLinkedIn: LinkedIn.com/in/sebastianrusk/YouTube: Youtube.com/@PodcastLaunchLab==========================Take the quiz now! https://podcastquiz.online/==========================Need Money For Your Business? Our Friends at Closer Capital can help! Click here for more info: PodcastsSUCK.com/money==========================
Connect with Mo:https://movomediamarketing.com/https://www.linkedin.com/in/themoregalado/Click to text the show! Email Jonathan with comments or suggestions:podcast@thesourcecre.comOr visit the webpage:www.thesourcecre.com*Some or all of the show notes may have been generated using AI tools.
This will be the final episode of Podcast Talent Coach. It has been a great journey through 550 shows. But, it has reached its destination. WHEN I REALIZED IT WAS THE END I've met a lot of great people. The things I've learned are immeasurable. The journey has been incredible. As I was shaping this episode, I thought about a variety of approaches. The 7 things I learned over 550 episodes. The top ten people I've met. The list of mentors who shaped my success. Everything I considered seemed cliché. So, I'm just taking you to how it came to be. The end of the show came to me during my latest launch. As the cart close approached, I realized the end was near. WHERE IT STARTED This all started 20 years ago. In a March 2005 edition of Wired Magazine, I came across an article about MTV VJ Adam Curry. The article was called "Adam Curry Wants You To Be An iPod Radio Star". The article mentioned that Curry was the brains behind iPodder, described as the offspring of the blog and the Apple MP3 player. This was the beginning of podcasting. And I was fascinated. Unfortunately, I had no interest in tech. A few years later I got my first iPhone. I was soon downloading podcasts. By 2009, I was in love with the format. By this time, I had been coaching radio talent for about 15 years with a successful radio show of my own. As I listened to these podcasts, I thought they could be so much more effective if they just used the techniques we used in radio to connect with an audience. They just didn't know what they didn't know. It was still the wild west. MY PERSONAL LAUNCH I started creating content. By 2012 I was speaking on stage at events like New Media Expo and BlogWorld. In June 2013, this podcast was launched. It was also the month that Ken Allan became my first coaching client. He came to me help him create stronger content and a more compelling show. Over the years, I've coached many incredible content creators. I've created a few courses and live programs. There have been webinars that have completely crashed, 3-day events that have been incredible, and lots in between. As the years went on, I started drifting away from stronger content and more toward launching podcasts. THE DRIFT STARTED HAPPENING As I would explain what I do to help people create effective content, people would say, "That sounds great, Erik... but I don't have a podcast." Launching a podcast isn't the tough part. The struggle is figuring out what to do with your podcast. Getting to grow and using it to generate revenue are the areas that create challenges for people. But, they wanted me to help them launch. So, I did. I launched the Podcast Launch Accelerator to help people launch in 30 days. That's when I started attracting people who didn't have a podcast rather than those that needed help with content and growth. Two problems come from this. First, I was attracting people who needed help launching rather than those who wanted more effective content. Second, I was now more into tech and less into how to use it. Exactly where I didn't want to be. BACK TO MY ROOTS So, I got back to my roots. I dove into become influential with your content. My content became more about who you are, how you share your story, and how you move a room to action. We were talking less about how to launch. I recently did market research around influence and impact. I talked to dozens of people about where they struggle regarding becoming someone worth listening to. Their challenges were right in my wheelhouse. When the program was developed, I rolled it out. It was offered in one-on-one calls, workshops, and short info sessions. Of all the people who saw the opportunity, only one purchased. Over the years, I've tried different approaches with different courses. I have some amazing clients and a wonderful group program. The revenue has been solid and growing over the years. It just isn't where I hoped it would be. KNOW WHEN TO END IT Dan Miller was one of my mentors with 48 Days To The Work and Life You Love. He and I shared a birthday, though years apart. We lost Dan at the beginning of 2024. Dan always said you should be able to tell in about 90 days if a business idea has legs. He should know. Dan launched many businesses, some successful, some not so much. He also thought "winners never quit and quitters never win" was a false cliché. In a blog post and podcast episode, Dan said, "I constantly have areas in my business and life that are on the bubble. If they are not proven successful in a very specific period of time – they're gone – I quit but keep moving on to success in other ways." Dan's point was that winners know when to quit. NOT IN THE NUMBERS It happened as I was crunching the numbers from the latest launch and examining the results of 2024 in my business. I came to the realization that the success wasn't where I wanted it to be. During my mastermind call three days later, I explained what I was thinking. That when it was confirmed. It's time to find the next fun thing to pursue. There are 550 episodes here to serve you and help you shape your content. The first 275 episodes are solo with just me, except for episode 200. I sprinkled in some great interviews with some amazing people over the next 275. Find them all here: PODCAST TALENT COACH EPISODES It has been a blast. I can't thank you enough for coming along on the journey. We've done some incredible things. I'm not sure what's next. There are a few things I want to try. I'm sure a podcast will be part of it. I'm sure we'll cross paths again down the road. Until then, remember to always tell the truth, always make it matter, and always have fun. I'll see ya soon.
BRX Pro Tip: Content Strategy Stone Payton: Welcome back to Business RadioX Pro Tips, Stone Payton and Lee Kantor here with you. Lee, you know we’ve been at this a while. We produce an incredible amount of content day in, day out, week in, week out. But we do try to apply some strategic direction […]
Our guest on the podcast today is Rosanne Corcoran. Rosanne is the Director of Content Strategy for Daughterhood.org, which is focused on creating community and providing resources to family caregivers. Rosanne also hosts a wonderful podcast called Daughterhood, the Podcast. In addition, she facilitates support groups and meetings for caregivers and has experience as a family caregiver herself.BackgroundBioDaughterhood.orgDaughterhood the Podcast: For CaregiversAnne TumlinsonMedicare/Caregiving“5 Common Misconceptions About Medicaid,” daughterhood.org blog.“4 Tips to Make You Smarter About Your Parents' Medicare,” daughterhood.org blog.“3 Medicare Benefits You MUST Know About,” daughterhood.org blog.“AARP Research Insights on Caregiving,” aarp.org, March 27, 2025.“Caregiving Statistics: Work and Caregiving,” by Family Caregiver Alliance, caregiver.org.Favorite Podcast Guests“End of Life Care & Caregiver Burden With Jessica Zitter, MD, MPH,” Daughterhood the Podcast: For Caregivers, daughterhood.org, Feb. 11, 2021.“Challenging Behaviors in Dementia and the Reasons Why With Judy Cornish, Founder of the Dawn Method,” Daughterhood the Podcast: For Caregivers, daughterhood.org, Aug. 12, 2021.“The Final Days of Hospice and What to Expect With Barbara Karnes,” Daughterhood the Podcast: For Caregivers, daughterhood.org, Feb. 8, 2024.“Finding Meaning in Caregiving With Dr. Allison Applebaum,” Daughterhood the Podcast: For Caregivers, daughterhood.org, March 14, 2024.“Empathy in Caregiving With PK Beville,” Daughterhood the Podcast: For Caregivers, daughterhood.org, June 10, 2021.“A Conversation With Leeza Gibbons,” Daughterhood the Podcast: For Caregivers, daughterhood.org, Jan. 14, 2021.“2025 Policy Changes for Family Caregivers,” Daughterhood the Podcast: For Caregivers, daughterhood.org, Feb. 25, 2025.OtherNational Alliance for CaregivingAging Life Care Association“Howard Gleckman: We Pretend This Isn't a Problem,” The Long View podcast, Morningstar.com, Jan. 16, 2024.How to Retire: 20 Lessons for a Happy, Successful, and Wealthy Retirement, by Christine Benz“Jean Chatzky: What Women Need to Do Differently With Their Money,” The Long View podcast, Morningstar.com, April 8, 2025.Five WishesLeeza's Care Connection
Learn how to create viral content that gets shared thousands of times! In this comprehensive content creation tutorial, I'll reveal the proven strategies for making shareable content that drives massive engagement across all social media platforms. Whether you're a content creator, social media marketer, or business owner, these viral content tips will help you boost your reach and grow your audience organically.In this video, you'll discover the psychology behind viral marketing, content strategy secrets that top influencers use, and practical social media tips you can implement immediately. From crafting the perfect hook to timing your posts for maximum impact, I break down everything you need to know about creating content that spreads like wildfire.Perfect for YouTube creators, Instagram influencers, TikTok marketers, and anyone looking to master digital marketing and audience engagement. These proven content creation hacks will transform your social media presence and help you build a loyal community of followers who can't wait to share your content.Don't forget to subscribe for more content marketing strategies, social media growth tips, and viral content creation tutorials!
When it comes to posting on Instagram, we're met with a lot of questions and options, including what, how, and when to post! In today's episode, I'm sharing how you can create an effective content ecosystem while sharing the answer to these questions. This episode originally aired as episode 39 of the Holistic Marketing Simplified Podcast!Review full show notes and resources at mollycahill.com/podcastMentioned in this EpisodeYour Content Ecosystem Planner: https://www.holisticmarketinghub.com/content-plannerEpisode 39 Instagram Content Strategy: mollycahill.com/how-to-create-an-effective-instagram-content-ecosystemHolistic Marketing Hub holisticmarketinghub.com/enrollFollow Molly on Instagram: instagram.com/mollyacahill
What can a satirical HBO series teach you about building a scalable, high-impact B2B marketing engine? A lot—if you ask Manish Gupta.In this episode, 4-Time CMO Manish Gupta joins Caspian CEO Ian Faison to deconstruct the show Silicon Valley and extract lessons on marketing, storytelling, team dynamics, and startup chaos. Together, they explore how to translate complex technology to engage your audience, prioritizing content in your marketing, and including human moments to build brand trust.About our guest, Manish GuptaManish Gupta is a 4x CMO, having led marketing at companies like LaunchDarkly, Sonar and Redis. Manish brings deep experience scaling B2B technology businesses across public and private markets, including acquisitions and strategic transitions.His leadership spans category-defining companies such as Redis, Sonar, Liaison, Oracle, and Apple, where he has successfully driven both product-led and sales-led growth. With domain expertise in software infrastructure, AI, SaaS, cloud, and communications, Manish is known for navigating complex business models and delivering sustainable growth.He has also served as an advisor, board member, and investor in early-stage startups. Manish holds Master's and Bachelor's degrees in Engineering from Georgia Tech and an MBA from Santa Clara University.What B2B Companies Can Learn From Silicon Valley:Tech needs a translator. Technology is hard to understand—even for your audience. “Translating really complex technologies into simple-to-deliver messaging is an art form,” Manish says. “Great technology needs a great story, right? The narrative is so important, and how you deliver the narrative and how you package it is key to the success.”Content is the engine. Not the garnish. Manish makes it clear: “The whole marketing engine should be built around content.” That means investing in formats your audience truly wants—like hands-on guides and short-form videos—and making sure every asset is tailored to a specific persona and stage in the journey.Human moments build brand trust. Whether it's the "Not Hotdog" app or the team playing their bizarre “Always Blue” game, Silicon Valley nails the emotional truth of startup life. That same humanity should be visible in your marketing. Quotes*“ We as marketing leaders have to be very mindful that not everything and everybody in every marketing organization can evolve and move at an exponentially improved pace just because you have the tools. Yes, it has to move on that trajectory, but there has to be a level of reality put into the expectation. Otherwise there's gonna be burnout.”*”I think particularly in the B2B tech space, you've got almost a bifurcation of folks that use the technology but don't have any budget ownership, versus people that have the decision-making authority and the budget ownership but aren't necessarily very close to the technology. And I think marketing has to deal with that two-pronged approach in everything that it does and the channels that get activated. The messaging that has to align with the audience is certainly the content that has to be created, and that can be complicated. Balancing that is a nuanced execution for marketing teams.”*”A CMO should run the entire marketing engine around content. And this is not to invoke the old adage of ‘Content is king,' but, you know, what are you at the end of the day? Delivering or communicating to your target audience, whether it's an existing customer or a prospect you're trying to win over. It is content and how you package that content, how you position it, what story and narrative is wrapped around the technology to deliver is really, at the end of the day, what matters.”Time Stamps[00:55] Meet Manish Gupta, 4-Time CMO[01:05] Why Silicon Valley?[08:22] What is Silicon Valley?[16:01] B2B Marketing Takeaways from Silicon Valley[24:02] Balancing Predictability and Innovation[28:10] Targeting Practitioners vs. Decision Makers[30:26] Creating How-To Content[33:18] Importance of Content[39:33] Measuring ROI Around a Series of Content[42:13] Advice for CMOs on Content Strategy[43:25] Final Thoughts and TakeawaysLinksConnect with Manish on LinkedInAbout Remarkable!Remarkable! is created by the team at Caspian Studios, the premier B2B Podcast-as-a-Service company. Caspian creates both nonfiction and fiction series for B2B companies. If you want a fiction series check out our new offering - The Business Thriller - Hollywood style storytelling for B2B. Learn more at CaspianStudios.com. In today's episode, you heard from Ian Faison (CEO of Caspian Studios) and Meredith Gooderham (Head of Production). Remarkable was produced this week by Jess Avellino, mixed by Scott Goodrich, and our theme song is “Solomon” by FALAK. Create something remarkable. Rise above the noise.
In this weeks' Scale Your Sales Podcast episode, my guest is Laura Erdem. Laura is a sales manager with a flavour for marketing. Joined a Dreamdata startup almost 5 years ago after a long sales career in Enterprise companies like Gartner and Red Hat. Recently moved with the family from Copenhagen to New York to continue the Dreamdata company growth in the US. In today's episode of Scale Your Sales podcast, Laura shares how data-driven strategies and precise audience tracking can bridge the persistent gap between sales and marketing. She explore the modern B2B buying journey, where buyers often engage with marketing content long before speaking to sales. Laura explains how DreamData helps revenue teams track every touchpoint, optimize spend, and measure pipeline impact. Discussing the evolving profile of today's successful salesperson, the enduring power of content, and how aligned teams drive sustainable growth—even in tough markets. Welcome to Scale Your Sales Podcast, Laura Erdem. Timestamps: 00:00 Building Measurable Sales Impact 05:10 Effective Social Selling Strategies 08:21 Challenge: Effective Marketing Tracking 09:52 Optimizing Marketing and Sales Alignment 14:44 Marketing Strategy: Data vs. Gut Feeling 17:21 Prospect Questions Drive Content Creation 21:09 Optimizing Sales Metrics Effectively 25:16 Rethinking Sales: Seniority & Diversity 27:01 Introverts Succeed in Sales 29:39 Data-Driven Recruitment Strategy 33:12 Prioritize Quality Content https://www.linkedin.com/in/lerdem/ Janice B Gordon is the award-winning Customer Growth Expert and Scale Your Sales Framework founder. She is by LinkedIn Sales 15 Innovating Sales Influencers to Follow 2021, the Top 50 Global Thought Leaders and Influencers on Customer Experience Nov 2020 and 150 Women B2B Thought Leaders You Should Follow in 2021. Janice helps companies worldwide to reimagine revenue growth thought customer experience and sales. Book Janice to speak virtually at your next event: https://janicebgordon.com LinkedIn: https://www.linkedin.com/janice-b-gordon/ Twitter: https://twitter.com/JaniceBGordon Scale Your Sales Podcast: https://scaleyoursales.co.uk/podcast More on the blog: https://scaleyoursales.co.uk/blog Instagram: https://www.instagram.com/janicebgordon Facebook: https://www.facebook.com/ScaleYourSales And more! Visit our podcast website https://scaleyoursales.co.uk/podcast/ to watch or listen.
This week's guest has gone from being a top summer intern at Pepsi generating over $80,000 over 9 weeks, to perfecting her SEO expertise prior to her current role where she is the Principal Content Strategist and Operations Program Manager for HubSpot Media. At HubSpot, she has grown from Marketing Manager in SEO to now leading a portfolio of high-impact initiatives that combine content strategy, operational excellence, and innovation in Demand Generation to drive subscribers, deliver leads, and increase signups all under budget and on time.Another fascinating aspect of her work is developing AI Agents to automate routine workflows and accelerate trend-based content production, where she pulls together all of her SEO experience and combines it with AI. From wanting to be a dentist in middle school to selling cell phones at Verizon, to creating jobs that didn't exist before she took them, Basha's career path shows the power of following unconventional wisdom.Her approach is to follow the rules first, master what you don't want to do, then create the role you actually want. She's living proof that announcing what you're good at (especially on LinkedIn) can transform your career trajectory. Please join me in welcoming Basha Coleman to the show!In this week's episode, we discussed:From Dentist Dreams to Marketing Reality - How exposure shapes career pathsThe Power of Following Rules Before Breaking Them - Unconventional career strategyThe Menu Pitch That Started Everything (Her Entrepreneurial origin story)Why You Should Announce What You're Good At (Personal branding for career growth)LinkedIn Content That Led to HubSpot (Social selling success story)SEO as the Bridge Between Top and Bottom Funnel (Strategic business impact)AI SEO Revolution - From rankings to personalized content compositionsThe Future of Search (Why traditional SEO tactics no longer work)AI Prompting Lessons from First Graders (Clear communication strategies)Logic and Problem-Solving - Essential skills for the AI ageMuch More!Please enjoy this week's episode with Basha Coleman.____________________________________________________________________________I am now in the early stages of writing my first book! In this book, I will be telling my story of getting into sales and the lessons I have learned so far, and intertwine stories, tips, and advice from the Top Sales Professionals In The World! As a first time author, I want to share these interviews with you all, and take you on this book writing journey with me! Like the show? Subscribe to the email: https://mailchi.mp/a71e58dacffb/welcome-to-the-20-podcast-communityI want your feedback!Reach out to 20percentpodcastquestions@gmail.com, or find me on LinkedIn.If you know anyone who would benefit from this show, share it along! If you know of anyone who would be great to interview, please drop me a line!Enjoy the show!
Posting consistently but not seeing business results on Instagram? Wondering how to move beyond likes to generate quality leads and sales? To discover a proven Instagram content strategy designed to attract the right audience, boost engagement, and convert followers into paying customers, I interview Elizabeth Marberry.Guest: Elizabeth Marberry | Show Notes: socialmediaexaminer.com/670Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Going viral might get you noticed. But consistency is what makes you unforgettable. And no one proves that better than Alix Earle, a TikTok star who turned daily “Get Ready With Me” videos into a personal media empire.In this episode, we're pulling marketing lessons from Alix's rise with the help of Elizabeth Strickert, Director of Content Marketing at A-LIGN.Together, we explore what B2B marketers can learn from staying consistent, growing with (not past) your audience, and making content that's actually fun to create.About our guest, Elizabeth StrickertElizabeth Strickert is Director of Content Marketing at tech-enabled cybersecurity and compliance company A-LIGN. There, Elizabeth is leading content, thought leadership, comms & customer marketing.She has overhauled their SEO program, resulting in top 10 ranking for high-difficulty, high-volume keywords. She also led the creation of an annual benchmark report, reaching 3 million+ impressions. She leverages internal thought leaders for social media, videos, webinars, speaking opps and written content. She previously served as Director of Communications & Content at Ekos and Marketing Communications Manager at Passport.What B2B Companies Can Learn From Alix Earle:Consistency builds credibility. Viral moments come and go, but Alix Earle's staying power lies in her relentless consistency. No shortcuts, just commitment. It's a reminder that content success isn't just about innovation; it's about endurance. Elizabeth says, “Alix, not only did she get rewarded from doing that, she was on TikTok for a long time before she really got big. But even since making it, she's still posting multiple times a day. She is just there doing it, grinding. All the time.” In B2B, the same rule applies: keep posting, keep showing up.Honor your origin story. Growth doesn't mean forgetting who got you there. Alix still makes the content that first drew her audience in, while smartly layering in new formats. In B2B, you must evolve, but stay grounded. Elizabeth reminds us, “You gotta remember who got you here. You gotta remember your core customer base. You gotta remember the people who you know are…the ones that pay the bills.” Make sure to have a balance, especially as you scale.Find the fun and show it. Audiences can feel when you're enjoying what you're creating. It's what makes content magnetic. Alix's success didn't just come from consistency, it came from joy. She leaned into the formats that were fun for her, and her audience leaned in too. Elizabeth puts it plainly: “When someone is excited about the things they're making, it automatically makes them more interesting. And we just have to lean on that.” In B2B, it's easy to default to polished, sanitized messaging. But the real key is letting your content creators tap into what actually excites them. If your team thinks it's boring, your audience will too.Quotes“ We think, B2B, it needs to be polished, it needs to be sanitized. But the story is the interesting part. That's where someone can relate to it. That's where somebody can get hooked in. That's why you care. And I think a lot of times we forget about that.”“We want B2B content to be polished. Sanitized. But the story — that's the interesting part. That's what people actually relate to. We forget that too often. The story is why people care.”“ I think it's good to be a consumer. As a marketer, you're putting content out in the world, you need to consume it. But…you don't need to be going to a B2B workshop. You can watch TikTok. You can watch people like Alix Earle and other folks and get inspiration from what their doing. You can look at what YouTubers are doing. Everything people are doing is a marketing decisions and there's things you can take away from that.”“Influencers start off because they thought, ‘Oh, it'd be kind of fun to make a video.' That's the initial nugget. And as marketers who, for a living, have chosen to create content and do marketing. We also need to think, ‘Hey, it'd be a little fun to make a video.' That's where the start of it has to come from.”Time Stamps[00:55] Meet Elizabeth Strickert, Director of Content Marketing at A-LIGN[01:03] Why Alix Earle?[01:56] The Role of Director of Content Marketing at A-LIGN[02:29] The Rise of Alix Earl[13:41] Relatability and Authenticity in Influencer Marketing[21:07] The Power of Parasocial Influence[29:02] B2B Marketing Takeaways From Alix Earle[45:59] A-LIGN's Content Strategy[47:32] Final Thoughts and TakeawaysLinksConnect with Elizabeth on LinkedInLearn more about A-LIGNAbout Remarkable!Remarkable! is created by the team at Caspian Studios, the premier B2B Podcast-as-a-Service company. Caspian creates both nonfiction and fiction series for B2B companies. If you want a fiction series check out our new offering - The Business Thriller - Hollywood style storytelling for B2B. Learn more at CaspianStudios.com. In today's episode, you heard from Ian Faison (CEO of Caspian Studios) and Meredith Gooderham (Head of Production). Remarkable was produced this week by Jess Avellino, mixed by Scott Goodrich, and our theme song is “Solomon” by FALAK. Create something remarkable. Rise above the noise.
In this episode of Confessions of a B2B Entrepreneur, Tom Hunt speaks with Gabe Lullo, CEO of Alleyoop, a leading SDR-as-a-service firm. Gabe unveils his groundbreaking employee-powered content machine, a unique strategy that remarkably drives 40% of Alleyoop's new business. Drawing from his sixteen years in sales and leadership, Gabe also shares how to overcome common cold outreach pitfalls with data-driven strategies, Alleyoop's 'plug and play' SDR teams for scalable B2B growth, and his unique journey from SDR to CEO. Essential listening for B2B founders, sales leaders, and marketing professionals looking to innovate their demand generation and future-proof their revenue engine.
Find the full transcript for this episode and more resources for coaches at ProsperousCoach.com/338.You are out there every day taking actions to attract coaching clients so you can earn a good living and help them transform.But is your content helping you or hurting you?A big part of what I teach coaches is how to craft compelling messages. I help coaches speak to the hearts of their audiences.A coach who had been out there a few years but just barely getting by asked me to review all her recent content — from podcast episodes, social posts and even her live presentations — to see if she was on the right track.When you don't have enough clients, it's wise to look dispassionately at everything you're doing.First, I was super impressed by her discipline. She was reliably and rhythmically taking the right actions – daily social posting, publishing a podcast episode every week, and getting in front of her audience with presentations.Technically, she had all the processes down. But her content left me cold. Let's talk about the critical ingredient of crafting content that engages your audience that many coaches miss. It's time to PLUG IN!I'd love to hear from you. Stay inspired and make things happen! - Rhonda Hess, Prosperous Coach Rhonda Hess helps new coaches leverage their zone of genius into a profitable coaching niche and launch with confidence. For VIP step-by-step support apply for Rhonda's VIP Coaching Business Breakthrough Program here and she'll be in touch to invite you a discovery call. Or if you're stuck on your coaching niche, grab a Nail Your Niche Strategy Session with Rhonda here.
What if your podcast became your best sales tool? In this episode of StrategyCast, learn how to turn listeners into loyal buyers, build real trust, and design a show your sales team will love. Get ready to boost ROI and become unforgettable in your B2B niche!And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, and a whole lot more. Visit https://strategycast.com/ for more details.==Let's Break It Down==04:39 "Building a Sales Training Empire"09:24 Dialogue Fosters Strong Relationships13:07 "Podcast Host Longevity Concerns"14:24 "Brand Evangelists as Podcast Hosts"17:11 Podcast Guest Strategy Explained21:23 People-First Marketing Shift25:53 "LinkedIn Strategy Group Launch"28:52 "Join Our Free Community Resources"32:43 Aligning Sales Content Strategies34:55 "Client Testimonial and Content Strategy"37:02 Bi-Monthly & Seasonal Strategy41:19 Consistent Content Sharing Strategies==Where You Can Find Us==Website: https://strategycast.com/Instagram: https://www.instagram.com/strategy_cast/Facebook: https://www.facebook.com/strategycast==Leave a Review==Hey there, StrategyCast fans!If you've found our tips and tricks on marketing strategies helpful in growing your business, we'd be thrilled if you could take a moment to leave us a review on Apple Podcasts. Your feedback not only supports us but also helps others discover how they can elevate their business game!
You're posting. You're showing up. But the clients? Still quiet.If your content looks polished but doesn't convert, you're not alone—and you're not doing it wrong. You might just be building content like a creator, not a strategist. In this episode, Shanté breaks down the 7 most common content strategy mistakes she sees across industries—mistakes that drain your time, cloud your messaging, and keep your audience stuck at “interested” instead of “ready to work with you.” You'll learn:Why posting like an influencer sabotages your strategyThe 3 content types your business needs (and probably doesn't have)How to align your content with the actual buyer decision journeyWhy most “viral” posts don't convert—and what actually doesHow to stop doing more and start doing what works This isn't about going viral. It's about building content that moves. Content that holds your voice, earns trust, and guides your audience from scroll to sale. If this resonates, you'll love: ✨ The Content Seasons Quiz — get clear on what your brand really needs right now
In today's global marketplace, content that connects across languages and cultures isn't optional — it's a growth necessity. But translating your message is just the beginning. In this episode, I'm joined by Shaheen Samavati, CEO of Vera Content, a multilingual content agency working with brands like Sony Music Spain to adapt their messaging for international markets. We dive into the real-world operational side of multilingual content — from localization workflows to managing quality at scale, and how to align language strategy with your global business goals. Whether you're just starting to expand globally or refining your approach, this conversation will give you practical insights to help your brand truly resonate with audiences around the world. Get the Inclusion & Marketing Newsletter - www.inclusionandmarketing.com/newsletter Vera Content - https://veracontent.com/
Agility requires finding ways to stay one step ahead of the competition, as well as in anticipating customers' needs. So how does a brand maintain this speed and agility in the area of UX design, where it has often taken a considerable amount of time, effort, and testing to get to a better result? Today we're going to talk about using AI strategically in UX research, design, and testing. To help me discuss this topic, I'd like to welcome Jason Bowman, Executive Director of User Experience at The Office of Experience. About Jason BowmanJason leads OX as the Executive Director of UX, bringing over 20+ years of meaningful UX and design experience to the firm, overseeing and managing Content Strategy, UX and Business Analyst teams. Jason has a true talent for guiding projects to successful launches as quickly and efficiently as possible. With strong collaboration skills and attention to detail, he is always looking for the right thing in order to create a better experience for users, clients, and teams. His expansive experience includes multinational, multilingual intranets, startups, marquee consumer brands, global agencies, mobile apps, and more. Notable client work includes Patagonia, Groupon, Samsung, Boston Consulting Group, Sitka Gear, Goop, American Medical Association, and more. RESOURCES The Office of Experience: https://www.officeofexperience.com https://www.officeofexperience.com This episode is brought to you by The Office of Experience, a design-driven, digital-first, vertically integrated and collaborative agency that believes in the power of ideas and the strength of people. Catch the future of e-commerce at eTail Boston, August 11-14, 2025. Register now: https://bit.ly/etailboston and use code PARTNER20 for 20% off for retailers and brandsOnline Scrum Master Summit is happening June 17-19. This 3-day virtual event is open for registration. Visit www.osms25.com and get a 25% discount off Premium All-Access Passes with the code osms25agilebrandDon't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.showCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company
It can be frustrating when you're working hard to grow your podcast, but the downloads stall, or worse, they never take off in the first place. Thankfully, there's something you can do about this, and it's already right in front of you! In this episode, Chase Neely explains how to audit your content by analyzing what's resonating with your listeners and what's falling flat. Learn to track patterns in your best and worst episodes to improve your content. Get ready to make data-driven decisions and to start growing your podcast faster than ever!MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/334Chapters00:00 Introduction to Podcast Auditing02:54 The Importance of Audience Engagement05:46 Steps to Conducting a Podcast Audit09:08 Learning from Past EpisodesTakeawaysAuditing your podcast is essential for growth.Focus on audience actions, not just their words.Identify commonalities in popular episodes.Analyze least popular episodes to avoid mistakes.Use data to inform your content strategy.Regular audits can lead to compounding improvements.Engagement metrics are key to understanding your audience.Create a content calendar based on past successes.Look back at past episodes to inform future content.Continuous improvement is vital for podcast success.MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/334
© 2020-2025 Ivy Podcast Discovery LLC
