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In this episode of Social Media Decoded, Michelle Thames sits down with Eternity Sledge — multi-passionate entrepreneur, community leader, and founder of the Multifaceted Collective — to talk about how she turned chaos into clarity through her unique G.L.A.D. philosophy. Eternity shares how she built a purpose-driven brand rooted in wellness, impact, and authenticity, while juggling multiple businesses and nonprofit work. Tune in for a powerful conversation on content strategy, brand messaging, and how to market as a multi-passionate entrepreneur.What You'll Learn in This Episode:How Eternity developed the G.L.A.D. method to help overwhelmed entrepreneurs get clear and focusedThe mindset shifts needed to build a multi-passionate brand without burnoutHer journey from walking away from traditional education to creating her own pathThe strategy behind her wellness subscription box and community, the Multifaceted CollectiveHow she balances business and nonprofit work with a clear marketing messageTips for building visibility and impact across multiple platformsResources & Links:
Showing up isn't just about being present--it's about owning your space, making an impact, and keeping your audience coming back for more. At amandapeartch.com we take what you're already doing, whether it's podcasting, speaking, or building your brand, and turn it into something bigger. Something that works for you. You've got the ideas, the expertise, and […]
Summary In this candid live-stream conversation, Andy chats with content creator and project leader Stuart Taylor, the mind behind the Influential PMO platform and the Stuart Taylor Project YouTube channel. They dig into the difference between influencers and thought leaders, how to choose topics that genuinely help practitioners, and what to do when metrics don't match the effort. Stuart shares practical strategies for building professional visibility on LinkedIn and YouTube, including how to craft resonant messages, handle trolls, and focus on service over self-promotion. The discussion also explores Stuart's experiment asking whether AI could manage a project. Spoiler: AI is a strong team member for first drafts and research, but a weak project manager. They wrap with career advice for today's shifting job market, including why to think like an internal consultant and how to future-proof your career by learning in public. If you're looking for insights on personal branding, creator tactics, and AI's real role in project work, this episode is for you! Sound Bites Regarding AI: "It cannot be the project manager. It's spineless. It is a weakling leader." "There is no such thing as a permanent job anymore." “Share what you know and people will be drawn to you for what you are sharing.” “Learn to make a resonating message. Learn how to share value.” “I never did this to become internet famous… What problem do I want to solve? That's it.” “Because you don't understand how the algorithm works. You think your whole network's ignoring you, and in fact, all that's happened is maybe less than 10% of your network has seen the message before the algorithm realized that your message wasn't resonating.” “It will be the penny pinching execs who want to save a few dollars, who will take your job, and they'll replace it with a machine that can do 50% of your job for a fraction of your price, and they'll live with the 50% they can't do.” Chapters 00:00 Start of Live Stream 02:13 Thoughts on Influencers and Thought Leaders 05:28 Deciding on Video Content 07:34 Views and Metrics 14:41 The Creative Process and Challenges 18:28 Sharing Knowledge and Building a Community 18:49 Navigating Social Media: The Good, The Bad, and The Trolls 19:18 Handling Criticism and Building Connections 24:37 The Role of AI in Project Management 29:10 The Future of Work: AI, Automation, and Adaptation 36:24 Staying Curious and Embracing Change Learn More You can learn more about Stuart and his work here: LinkedIn: linkedin.com/in/skt Website: InfluentialPMO.com YouTube: Stuart Taylor Project Thank you for joining me for this episode of The People and Projects Podcast! Talent Triangle: Business Acumen Topics: Leadership, Project Management, Content Strategy, Personal Branding, Career Development, LinkedIn, Artificial Intelligence, Communication, Influence, Stakeholder Engagement, Future Of Work, Creator Economy The following music was used for this episode: Music: Echo by Alexander Nakarada License (CC BY 4.0): https://filmmusic.io/standard-license Music: Chillhouse by Frank Schroeter License (CC BY 4.0): https://filmmusic.io/standard-license
Is the content you're creating community-first content?In this episode of Community we're talking all about what it really means to create community-first content, build a community-first content strategy and why connection always trumps virality.Do you want content that actually converts on social media?You may be looking at the wrong metrics.Whether you're posting to Instagram, recording a podcast, or launching a new offer, this episode unpacks how to move away from vanity metrics and lean into cultivating meaningful and profitable relationships.Tune to start building the trust that sells today! Mentioned in the Episode:The Wellness LabSend me a text!Support the showFor Your Information: • Host your podcast on Buzzsprout! •Use Code ‘PODCAST' For Your First Month For $1 Inside The Social Business Club • Join our favourite scheduling platform Later • FLODESK Affiliate Code | 50% off your first year! Don't forget to come say hi to us on Instagram @thesocialsnippet, join the Weekly Snippet or follow us on any social media platform! Website . Instagram . Facebook . Linkedin
Edge of the Web - An SEO Podcast for Today's Digital Marketer
Bruce Clay is back on the EDGE and he's bringing a fresh arsenal of SEO wisdom—plus his latest tool, Prewriter.AI! Bruce unpacks the ever-evolving landscape of search, where being a subject matter expert isn't just nice to have, it's non-negotiable in the age of large language models. Get ready for a hands-on journey through the world of structured data, website architecture, and the key realm of silos and clusters (yes, we're geeking out on knowledge graphs). Bruce dishes out why schema isn't just a box-ticking exercise—and why too much schema can lead Google down the wrong rabbit hole. There's a hearty debate on how SEOs, content teams, and AI must now dance together to outwit homogenized AI content and truly stand out in the SERPs. Side note: If you're thinking the future is all about stuffing your site with as much schema as humanly (err, robotically?) possible, Bruce is here to beg you—please don't overdo it. Ambiguity is the enemy, but “over-schematizing” is hardly the answer! To wrap things up, Bruce gives us the lowdown on his new-and-improved Prewriter AI toolset and why Conversion Rate Optimization is now the SEO sidekick we all need. Stay tuned, stay sharp, and remember: in the battle of humans versus bots, a little wit (and a lot of structured data) goes a long way! Key Segments [00:03:14] "SEO, AI, and Structured Data" [00:08:26] "Structured Data's Role in SEO" [00:14:52] "Optimize Schemas for Search Clarity" [00:17:57] EDGE of the Web Title Sponsor: Site Strategics [00:21:09] What do you think the future actually holds for SEO professionals? [00:24:32] AI-Driven SEO Strategy Analysis [00:28:45] "Experience-Driven SEO Strategy" [00:31:02] "Leveraging Client Expertise Effectively" [00:35:37] EDGE of The Web Sponsor: Inlinks (WAIKAY) [00:37:55] AI SEO Localization Techniques Thanks to Our Sponsors! Site Strategics: http://edgeofthewebradio.com/site Inlinks/WAIKAY: https://edgeofthewebradio.com/waikay Follow Our Guest Twitter / X: @BruceClay LinkedIn: https://www.linkedin.com/in/bruce-clay/ Resources Bruce Clay's Prewriter: https://www.prewriter.ai/
Send us a textIn part two of this interview, SEO veteran Will Scott of Search Influence joins Mike Blumenthal and Greg Sterling to unpack how AI is reshaping search, why semantic SEO matters, and how to use no-code automation tools to scale content. Learn how to barnacle onto high-authority sites, repurpose content across platforms, and adapt to an AI-first search world.Subscribe to our newsletters and other content at https://www.nearmedia.co/subscribe/
Welcome back to the Alt Goes Mainstream podcast.What happens when two podcasters walk into a room? They talk.Today's podcast turns the tables on one of the industry's leading podcasters and content creators to have him share his story and experience as an allocator and content creator. We sat down with Ted Seides, the Founder of industry-leading podcast Capital Allocators and former President and Co-CIO of Protégé Partners and an asset allocator at the Yale Endowment.Ted has had a tremendous career at the intersection of asset allocation and content, so it was fascinating to hear his perspectives on the state of the industry and how it's evolving from someone who talks with many of the industry's leading minds through his podcast, Capital Allocators.Ted and I had a fascinating conversation. We discussed:Stories and lessons learned from working with David Swensen at the Yale Endowment.What the wealth channel can learn from institutional investors.What Ted looked for in hedge funds and alternative asset managers when doing manager due diligence.Ted's bet with Buffett on hedge funds and why he's now doing a bet on PE versus public equities.How alternative asset managers are evolving and the pros and cons of evergreen structures.Why and how Ted started Capital Allocators and why content is so critical to learning asset management and understanding how firms operate.Capital Allocators is one of my favorite podcast listens and Ted always delivers with high-quality and thoughtful content so it was an honor to have him on the show.Thanks Ted for sharing your expertise and wisdom on asset allocation and content and for the service you provide to everyone in the industry through education and the creation of such high-quality content for us to consume.A word from AGM podcast sponsor, Juniper SquareWhen was the last time things were easy for GPs?Fundraising remains challenging, providing liquidity to investors is even harder—and broadly speaking, most GPs are underwater operationally.It's not about to get easier, either. Especially for managers vying for capital from the wealth channel. Sure, there's increased demand from HNW and UNHW investors to gain private markets exposure…but managing their expectations for the investing experience is a whole different ballgame.Reams of paper and a new KYC process every single time they subscribe to a fund? Brutal.But what if committing capital to private equity, venture, and real estate funds was digital and seamless for investors — and scalable to manage for GPs?Meet Juniper Square, the fund operations partner to over 2,000 private markets GPs worldwide.Juniper Square gives GPs the connected software, data, and fund administration services needed for modern private markets. No matter how ambitious your next raise is, how many investors you manage, and how complex your investment vehicles are, Juniper Square empowers GPs to raise capital faster, reduce operational risk, and deliver a world-class investor experience.And with JunieAI, Juniper Square's enterprise-grade AI built for private markets, GPs can truly and finally unlock the power of AI to work smarter, move faster, and focus on relationships and returns.Scale your business, not your operational burdens and costs. Visit junipersquare.com/agm today to learn more.Show Notes00:00 Introduction to our Sponsor, Juniper Square00:38 Juniper Square's AI Capabilities01:40 Guest Introduction: Ted Seides04:03 Lessons from Yale Endowment04:46 David Swensen's Investment Principles05:51 Evolution of the Endowment Model05:58 Wealth Channel vs. Institutional Investors08:09 Access to Top Managers11:16 Alpha in Private Markets12:32 Ted's Bet with Buffett13:10 Private Equity vs. Public Equities17:16 Private Equity Diversification18:45 Hedge Fund Industry Lessons20:07 Private Equity Fee Structures24:03 Talent Migration in Private Markets26:47 Evaluating Investment Culture27:15 Investment Philosophy and Strategy28:26 Ted's Approach to Manager Evaluation29:46 Impact of AI on Diligence Processes30:20 Defining Investment Edge30:33 Behavioral and Analytical Edge31:01 Informational and Technical Edge31:27 Evaluating Investment Managers31:37 Impactful Investment Decisions31:52 Mistakes and Learning32:53 The Hardest Time to Invest34:14 Behavioral Biases in Investing34:51 Decision-Making Processes36:28 The Role of AI in Investing38:07 Content and Investment Decisions39:25 Starting Capital Allocators41:00 Learning from Podcasting43:40 Building a Business from a Podcast45:26 The Value of Relationships in Investing47:06 Content Strategy for Managers49:44 Effective Content Modalities50:43 Direct Communication vs. Algorithms51:13 Brand vs. Direct Sales52:35 Insights from Podcast Conversations54:23 Favorite Private Market Investments56:05 AI and Investment Perspectives57:37 Partnering with AI Experts58:12 The Importance of People in Investing Editing and post-production work for this episode was provided by The Podcast Consultant.
In today's conversation, we're going to be chatting about how to optimize your content for AI Search. If you grew up in the blogging era like I did, you're probably familiar with or have heard the term search engine optimization. Today, Google isn't the only search engine anymore. People are using TikTok, Instagram, and YouTube to search for, find answers, recommendations, and plan trips, among other things. And with ChatGPT, Perplexity, and Google's Gemini, AI tools are able to pull in relevant content across not just Google, but all these social media platforms. In today's episode, we're talking about how AI search is transforming content discovery—and what you, as a creator, need to do to stay visible in this new landscape.If you're wondering how this applies to creators and influencers today, AI search will impact your reach and visibility. Creators who optimize each piece of content on the platforms they're on will reach their relevant audiences. Follow us on Instagram: @creativeeditionpodcast Follow Emma on Instagram: @emmasedition | Pinterest: @emmaseditionAnd sign up for our email newsletter.
If you've ever wondered why the content you're posting on your website, on social media or anywhere isn't getting you more clients signed up for your programs, this episode is a must-listen. One of the most common mistakes health professionals make (one I also made myself early in my career), is giving away too much for free. You're a natural educator and you love helping people, so you share recipes, tips, plans, and strategies… but if you're giving people what feels like a full solution in your free content, they'll walk away thinking they don't need to hire you. In this episode, I'll walk you through: How to know if you're over-teaching in your free content Why action steps, checklists, and “mini plans” can actually hurt your sales The critical difference between free “stepping stone” content and paid content How to create a strategic content plan that turns followers into buyers I'll also share the exact framework I used to go from a struggling health blogger to selling online programs every single day without giving away my best work for free. I also share about an upcoming course I'm hosting live, the Build Your Digital Practice Bootcamp. If you want to finally stop creating endless free content that doesn't convert and start getting clients signed up every day, you need to be here. Learn more at: https://training.theleveragedpractice.com/bydpbootcamp Register now for our early bird discount at 50% off.
Send us a textIn this episode we interview Nettie Reynolds, playwright, content producer, and marketing strategist, about how the structure of a 10-minute play mirrors a high-performing content funnel.What you'll learn in this episode:How a strong opening hook in theater translates to top-of-funnel content.Ways to build trust and emotional connection in the middle of the funnel.Why resolution in a play is like closing a sale — and how it fuels advocacy.How quiet thinking time and everyday moments can spark creative breakthroughs.How to balance AI tools with a human storytelling voice that audiences trust.
Back-to-school season isn't just for students and parents—it's a powerful reset moment for entrepreneurs. After the summer lull, your audience is returning with fresh energy and a renewed focus on solving problems they've been putting off. Are you ready to meet them with the right content strategy?This raw, unfiltered episode cuts straight to the heart of what's happening right now in your business. Your website visits, podcast listens, and YouTube views likely dipped over the summer months as your audience prioritized vacations and family time. But now they're back, scrolling feeds and opening emails with purpose. This seasonal shift creates the perfect opportunity to reconnect and provide solutions.The way you communicate with your audience needs an urgent update. The "two-swipe rule" is real—if your email requires more than two thumb scrolls, you've already lost their attention. This threshold varies by age too, as older audiences often use larger text settings on their devices. Your email strategy should focus on brevity: three sentences maximum with a single, clear call-to-action directing readers to your content hub. Stop overwhelming subscribers with roundups and multiple links.Your website strategy deserves equal attention. Sending traffic directly to YouTube or podcast platforms is a missed opportunity to engage visitors with your broader ecosystem. Instead, funnel all traffic to your website where videos and audio are embedded within comprehensive blog posts. This creates a "spider web" effect, increasing the likelihood visitors will discover your services and spend more time with your brand. Remember, providing value isn't about cramming information into emails—it's about creating pathways to your valuable website content.Ready for more unfiltered entrepreneurial advice? Check out our premium podcast "Unhinged" where we deliver this type of actionable content three times weekly. Your business deserves this level of strategic clarity as we enter this pivotal season of audience reconnection and growth.Support the show
Welcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, Robert Rose, behind the bar serving one of his splendid cocktails while our host Ian Truscott, a CMO but not a rockstar, picks his brain on a marketing topic. This week, over a refreshing cocktail, we discover more about Robert's latest content marketing strategy - The Mullet. They discuss: The debate around what content we should share with the LLMs Robert's research into answer engine optimization Robert suggests we need to be business at the front with the structure for informing the robots, and then party at the back where the humans can access the good stuff. If you have a question for the bar, or maybe an opinion on what was shared this week, please get in touch - just search “rockstar cmo” on the interwebs or LinkedIn. Enjoy! — The Links The people: Ian Truscott on LinkedIn and Bluesky Robert Rose on LinkedIn and Bluesky Mentioned this week This Old Marketing - The Mullet Content Strategy [Special Episode] (490) What's Broken in GTM and How to Fix It ep22: David Meyer Robert's new relaunched website: Robertrose.net Ian's firm - Velocity B Rockstar CMO: The Beat Newsletter that we send every Monday Rockstar CMO on the web, Twitter, and LinkedIn Previous episodes and all the show notes: Rockstar CMO FM. Track List: We'll be right back by Stienski & Mass Media on YouTube Piano Music is by Johnny Easton, shared under a Creative Commons license You can listen to this on all good podcast platforms, like Apple, Amazon and Spotify.This podcast is part of the Marketing Podcast Network Learn more about your ad choices. Visit megaphone.fm/adchoices
Welcome to Episode 195 of The Darlington Podcast! In this episode, Director of Content Strategy and Engagement Maddie Chastain talks with rising seniors Toby Burns, Sammy Lewis, Megan Pinkley and Kensie Waller about their diverse Darlington experiences - from dorm life to the arts and athletics to service and more. Click here for complete show notes >>
In this episode, I'm diving deep into how you can use artificial intelligence strategically in your veterinary marketing. AI is changing the game for practices everywhere, but I want to make sure you're not just using it to crank out generic content. Instead, I'll show you how to treat AI like a junior marketing employee — someone who needs your guidance, your brand's unique voice, and a clear strategy to really make an impact. We'll talk about why it's so important to lead with strategy before you ever open up an AI tool, and I'll share my favorite platforms and integrations that can save you time and help you get better results. Throughout the episode, I'll walk you through five high-impact ways to use AI in your practice, from brainstorming content ideas and drafting posts, to repurposing your best material, doing quick research, and even creating custom images. I'll give you practical frameworks for crafting effective AI prompts, so you get content that actually sounds like you and resonates with your clients. Plus, I'll highlight some of the most common mistakes I see practices making with AI like relying on it for strategy or publishing unedited, off-brand content and show you how to avoid them. By the end of this episode, you'll have a clear roadmap for using AI as a force multiplier in your marketing, not just a shortcut. I'll challenge you to put these ideas into action right away by drafting and sending out a newsletter with AI's help then tracking your results and refining your approach. If you're ready to stand out in an AI-driven world and grow your practice with smarter, more authentic marketing, this episode is for you!
Jenny Li Fowler sits down with Chelsey Holts, Director of Content Strategy at the University of North Carolina at Chapel Hill. Chelsey recounts her firsthand experience managing campus communications during not one—but two—active shooter incidents at UNC. This powerful conversation explores the evolving role of social media in emergency communications, the need for cross-functional collaboration, and how crisis preparedness can shape a content strategy that's both compassionate and clear. If you're responsible for social media in higher ed, this is a must-listen.Guest Name: Chelsey Holts, Director of Content Strategy at the University of North Carolina at Chapel HillGuest Socials:LinkedInInstagramGuest Bio: Chelsey Holts is the Director of Content Strategy at the University of North Carolina at Chapel Hill, overseeing the development and implementation of campus-wide communications content in support of the University's brand strategy and key messages. In her role, she advises leadership on strategy and reputation and works with a team to identify, produce and amplify impactful content for Carolina's various audiences on its website, social media channels and email newsletter. She consults with colleagues across campus on strategy and crisis management and leads collaborative initiatives with departments and schools. Previously, Chelsey served as the Director of Social Media for Carolina. Her experience in social media and digital marketing spans various industries, including automotive, entertainment, agricultural and higher education. Chelsey is a graduate of the UNC Hussman School of Journalism and Media and has published several articles in the Journal of Education Advancement & Marketing. - - - -Connect With Our Host:Jenny Li Fowlerhttps://www.linkedin.com/in/jennylifowler/https://twitter.com/TheJennyLiAbout The Enrollify Podcast Network:Confessions of a Higher Ed Social Media Manager is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too! Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.
Get our FREE guide today and start supporting your digestion, metabolism, and overall vitality - one fiber-rich bite at a time. https://bit.ly/aolw-fiber-tracker _______________________________ In this episode of The Art of Living Well Podcast, hosts Marnie Dachis Marmet and Stephanie May Potter sit down with Jamie Martin, Editor-in-Chief of Experience Life magazine, Vice President of Content Strategy at Life Time Inc., and co-host of the Lifetime Talks podcast. With over 20 years in the health and wellness space, Jamie shares her journey from intern to leadership, and how she's stayed rooted in authenticity while building a career around helping others live well. The conversation explores foundational wellness habits, the myth of doing it all, and the power of reassessing your needs throughout life. Jamie gets candid about sleep struggles, setting boundaries, letting go of perfection, and raising teens in a hyper-connected world. Whether you're navigating motherhood, burnout, or simply want to feel more aligned, this episode offers grounded wisdom, tactical tools, and powerful reminders to give yourself grace. Check out the referenced episodes with Jill Palmquist and Pilar Gerasimo. What You'll Learn in This Episode: The five foundational pillars of well-being you should return to again and again. Why "doing nothing" might be the hardest but most necessary habit. Ways to protect your family's mental health by creating device-free rituals. How women can release the pressure of doing it all. Tips to manage guilt and ask for support without shame. Jamie's practical routine for carving out “me-time” in a full life. Noteworthy Quotes from the Episode: “Quick fixes don't work. It's the repeated habits - movement, sleep, nutrition, community - that move the needle.” – Jamie Martin “I realized I can't do it all, and I don't have to.” – Jamie Martin “Just be human, embrace your humanness. Most of us are doing the best we can each day.” – Jamie Martin “You can still be striving to thrive, while doing it imperfectly.” – Jamie Martin “What do I need today? That question changes everything.” – Stephanie May Potter “You're never too late to find your next thing, even in the empty nest phase.” – Marnie Dachis Marmet Episode Breakdown with Timestamps: [00:00] Why women often hesitate to ask for help [6:30] Jamie's personal story and passion for wellness media [13:15] Returning to wellness foundations: movement, food, and rest, without burning out [19:19] Parenting teens, protecting energy, and setting tech boundaries [28:38] Finding balance between work and family [31:25] How to deal with mom guilt [48:34] Where to find Jamie _______________________________ A big thank you to our incredible sponsor, Good Health Saunas! Good Health Saunas offers premium infrared saunas designed to provide exceptional health and wellness benefits. For more details and to receive an exclusive discount, visit www.goodhealthsaunas.com and mention The Art of Living Well Podcast®. _______________________________ Thanks to our sponsor, ZBiotics! ZBiotics Pre-Alcohol Probiotic is the first genetically engineered probiotic to help you feel better after drinking. Take it before alcohol, drink responsibly, and get a good night's sleep. With a 100% money-back guarantee, you can't go wrong. Visit ZBiotics and use code AOLW for 15% off your first order. _______________________________ Sign up for your 15-minute Health Transformation Audit. _______________________________ Join the Minneapolis Hiking Collective: https://web.facebook.com/groups/1368978181038556/ _______________________________ Follow Jamie Martin: LinkedIn: https://www.linkedin.com/in/jamie-martin-89464112/ Instagram: https://www.instagram.com/jamiemartinel/ Experience Life Magazine: https://experiencelife.lifetime.life/ Lifetime Inc.: https://www.linkedin.com/company/lifetimeinc/ Lifetime Talks Podcast: https://www.youtube.com/@LifeTime_Life/podcasts Follow The Art of Living Well Podcast: LinkedIn: https://www.linkedin.com/company/the-art-of-living-well-podcast/ Tiktok: https://www.tiktok.com/@theartoflivingwel/ YouTube: https://www.youtube.com/@theartoflivingwellpodcast Instagram: https://www.instagram.com/theartofliving_well/ Facebook: https://web.facebook.com/theartoflivingwellpodcast/ Spotify: https://open.spotify.com/show/4gym3jOPdSHwrpM1BmxyJz?si=6E16CJZEQ5OIwpFzs2Ocaw Apple Podcasts: https://podcasts.apple.com/us/podcast/the-art-of-living-well-podcast/id1482050468 Connect with your Hosts here: https://www.theartoflivingwell.us/about-us
If you've ever felt unsure about what content to give away for free and what to charge for, this episode is for you. As a health professional in today's world - knowing how to connect with people online is essential. You need to first understand the difference between free and paid content and how it works in your business to generate leads and get more people signed up for your programs and to work with you consistently. In this episode, Stephanie breaks down how to strategically structure your content so each piece, whether it's a free guide, a $27 ebook, or your core program offer, serves a specific purpose in moving leads from curious to committed. She shares real-life examples from her own journey as the Internationally Known IBS Dietitian, including how she turned a self-published book into a high-converting low-ticket offer that sold every day and led buyers into her full program, without needing sales calls or DM convos. Registration is now open: The Build Your Digital Practice Bootcamp happening August 25 to 29. You'll learn how to create a powerful 3-piece Scalable Offer Suite using the exact strategies from this episode and walk away with a clear, customized roadmap for your digital practice. Get your ticket for 50% off - training.theleveragedpractice.com/bydpbootcamp
Unlock the secrets of social media mastery with Logan Forsyth, the visionary behind Media Scaling. Ever wondered how to distinguish genuine experts from those spinning hollow promises? Our conversation with Logan will equip you with the ability to discern authenticity while navigating the ever-evolving social media landscape. Explore the highs and lows of social proof, from the pitfalls of fake followers to the triumphs of authentic engagement, and learn how these experiences shaped Logan's journey from digital marketing novice to industry leader. Join us as we dissect the meteoric rise of short-form content across platforms like TikTok, Instagram, and YouTube. Logan shares insights on transforming viral reach into a loyal follower base by targeting the right audience and maintaining quality content. Harness the power of digital marketing strategies for high-ticket sales with practical tactics like DM automations and Video Sales Letters (VSLs). We dive into the art of crafting compelling call-to-actions and the nuances of value-based content that drives conversions, especially for high-ticket items. Embrace the future of content creation with strategies that balance the allure of viral trends and the uniqueness of innovation. Discover how to build a social media team that keeps quality high and time management efficient. We share techniques for optimizing content through split testing and repurposing, ensuring your brand remains agile and impactful. Whether you're scaling your brand or fine-tuning your social media presence, our chat with Logan is packed with actionable insights and strategies to elevate your social media game. CHAPTERS (00:00) Navigating the Social Media Growth Space (04:03) Short Form Content Growth Strategies (09:58) Effective Strategies for High Ticket Sales (22:48) Content Strategy for Social Media (26:14) Content Strategy and Social Media Teams (37:00) Social Media Testing and Clipping Strategies (43:12) Social Media Content Strategies and Engagement
In this visually inspired episode of That Will Nevr Work, Maurice Chism sits down with video producer and brand storyteller Mariana Henninger to answer a question more entrepreneurs are asking:“What is a brand video—and how can it actually help grow my business?”Mariana breaks it down with clarity and creativity, showing how a well-crafted brand video goes beyond promo content to become a powerful storytelling tool. From building trust and communicating values to converting curious browsers into loyal clients, Mariana explains how brand videos are a game-changer for modern marketing.This episode is a must-listen for business owners, coaches, and creatives who want to show the heart behind their brand—and do it in a way that resonates, sticks, and sells.
I struggle to be consistent… Yep - I get it. And also, you might have some type of strategy, posting plan. But how do you actually bring it to life? It is no good sitting on your computer if you don't use it. I am going to share with you the 3 things I do to stay consistent in my own business while also helping my clients stay consistent as well. If you LOVED this episode, make sure you share this on your Instagram stories and tag us @contentqueenmariah.LEARN THE DETAILS OF A CONTENT STRATEGY WITH MY FREE AUDIO GUIDEKEY EPISODE TAKEAWAYS
Tim Soulo posted on LinkedIn asking if anyone wanted the full breakdown of the publishing process behind Ahrefs' AI-written articles that actually ranked. Over 400 people commented “do it.”This episode is the result.Ryan Law, Director of Content Marketing at Ahrefs, walks Tim through the entire AI content workflow he built — from crafting detailed briefs to editing hallucinated links.It's not a “push-button” prompt. It's a repeatable system that combines ChatGPT with real editorial oversight.And the results are nearly indistinguishable from human-written content.You'll hear how Ryan builds outlines, adds expert-level insight, handles internal linking, and avoids the usual AI traps.If you're serious about using AI in your content strategy — and not just experimenting — this is the episode to watch.LinkedIn post:https://www.linkedin.com/posts/timsoulo_we-built-a-10-step-process-to-create-ai-generated-activity-7348327597769953283-mpQWIn this episode:(00:00) Why We Made This Episode(01:03) How We Know This Workflow Works(02:05) The Basic Setup in ChatGPT (Foundational Instruction Files)(05:45) Setting up the Content Brief(14:19) Join Ryan at Ahrefs Evolve(16:03) Generating a Solid Outline(19:36) Improving AI Output(27:05) The Importance of Human Review(29:33) Polishing the Formatting(30:43) A Closer Look at the 7 Foundational Documents(44:01) Outro–––Where to find Ryan:LinkedIn: https://www.linkedin.com/in/thinkingslow/X: @thinking_slowWebsite: https://ryanlaw.me/Where to find Tim:LinkedIn: (https://www.linkedin.com/in/timsoulo/)X: @timsouloWebsite: https://www.timsoulo.com/–––Referenced in this episode
Content creation doesn't have to be a full-time job—and in this episode, you'll learn how to make it work for your real life and real business goals.I sat down with Luis Camejo, co-host of the top-ranked Content is Profit podcast and co-founder of BizBros, to talk about building a content engine that fuels your business without draining your energy. Luis breaks down his “Six Levers of Content,” shares his powerful publishing pyramid framework, and gives two brilliant examples of how local service providers can use content (without social media!) to grow their brand and income.Whether you're just getting started or trying to get consistent, this episode is packed with practical strategies to help you create content that connects—and converts.
Join me, Danielle Ireland, on this week's episode of Don't Cut Your Own Bangs as I chat with Jeanine Bobenmoyer, the founder of City Moms. Jeanine shares her journey from feeling isolated in a new city to building a thriving community for moms that is expanding nationwide. We dive into the power of community building, the importance of saying 'no,' and how City Moms grew from a local network to a national movement. This conversation is filled with heartfelt moments, laughter, and invaluable lessons on self-trust and service to others. Tune in to learn how Jeanine's mission evolved and how you can connect with this incredible community of supportive moms. Don't miss Jeanine's own 'Don't Cut Your Own Bangs' moment—it's a story of transformation you won't want to miss! 00:00 Introduction and Guest Overview 01:11 Jeanine's Background and City Moms Origin 02:46 Early Challenges and Community Building 04:39 Meeting Sarah and Business Growth 10:32 Drew Barrymore Show and Indianapolis Love 13:54 Content Strategy and Community Engagement 20:59 COVID Impact and National Expansion 23:05 Expanding the City Moms Community 24:17 Building a Female-Led Team 26:15 Listening to City Moms 28:50 Storytelling Over Sales 36:02 Launching a New Membership Experience 38:32 A Personal Story of Change 50:11 Conclusion and Final Thoughts RATE, REVIEW, SUBSCRIBE TO “DON'T CUT YOUR OWN BANGS” Like your favorite recipe or song, the best things in life are shared. When you rate, review, and subscribe to this podcast, your engagement helps me connect with other listeners just like you. Plus, subscriptions just make life easier for everybody. It's one less thing for you to think about and you can easily keep up to date on everything that's new. So, please rate, review, and subscribe today. DANIELLE IRELAND, LCSW I greatly appreciate your support and engagement as part of the Don't Cut Your Own Bangs community. Feel free to reach out with questions, comments, or anything you'd like to share. You can connect with me at any of the links below. Connect with Jeanine: Website: www.thecitymoms.org Join our membership waitlist: https://thecitymoms.org/join-waitlist Instagram:@thecitymoms TikTok: @thecitymoms Pinterest: @thecitymoms Connect with Danielle: Watch the show on YouTube Instagram The Treasured Journal Wrestling a Walrus Transcript [00:00:00] [00:00:08] Hello. Hello, this is Danielle Ireland and you are catching an episode of Don't Cut Your Own Bangs. [00:00:13] And today I have the opportunity to sit down with city moms founder, janine Bobmeyer. Janine is a mom of teens, a yoga addict, a Michigan native, and an avid reader. Her dream vacation includes hiking in national parks with her family and a cup of hot chai. And do we get into the tea in this episode? [00:00:34] But RT is super heartfelt, heart led, and based on community building and vulnerability. If that's the stuff that you're into, then oh, you are gonna love this conversation. Of all the things I took from this episode, what Janine embodies and what you are able to learn from as well is what it means to trust yourself, and that in the process of honoring yourself, giving a wholehearted loving no or saying yes to adventure, it is leading you to something that is not only in service of you. [00:01:09] But in service of others. Janine has founded a community city moms and started as a local community that she built based on her own need in Indianapolis. But it has grown and it is popping up in cities all over the country. We get into the early days and please stay tuned if there was ever a, don't cut your own bang moment to really not wanna miss. [00:01:31] This is a good one. It actually, it bookends the episode perfectly because we start by talking about her business and the community and company that she started, but we understand the why, the deep, profound, heartfelt, why that inspired it all. What I believe to be true that when we act in service of ourself it ultimately rises everybody up with you. [00:01:56] Everything we have leaving up to it is also just equally beautiful, sweet, funny, and endearing. [00:02:03] Thank you for being here. Thank you, Janine, for this beautiful conversation. And I can't wait for you to sit back, relax, or put in your AirPods and go for a walk however you like to listen and enjoy. [00:02:18] Danielle: Janine Bobmeyer. It's such a pleasure to have you on the Don't Cut Your Own Banks podcast. You are the chief executive officer and co-founder of City Moms, and it is the largest growing lifestyle brand in the Midwest. [00:02:31] So I am just so honored to spend some time with you and share all of what you do and what you offer women and mothers in the Midwest, to the Don't Cut Your own Bangs. Listeners, thank you for being here. [00:02:43] Jeanine: Thanks for having me. I'm so excited to be here. [00:02:46] Danielle: Yeah, so fun fact on how we connected, if I'm remembering this correctly, a couple of years ago, city moms reached out to me to feature Don't cut your own bank podcast in, one of your, articles or newsletters just featuring local podcasts in Indie. [00:03:03] And that was so lovely. That was at a time where I was just starting and didn't know who was listening. It was such a, it was so validating and a real confidence boost for me. So I first wanna just say thank you. [00:03:14] Jeanine: Oh my gosh, I'm so glad I remember that article. We were. [00:03:18] Pulling, I think it was the top 10 podcasts you should be listening to in Indianapolis. Specifically founded by females. And you were one of the first that came to mind, because I know you were just launching at the time. You were like, well, hello. Of course you need to be listed on this. [00:03:32] Danielle: When you're just getting something off the ground, there is such a. There's so much space between where you are, right, where you imagine yourself to be or where you wanna be. [00:03:43] And whatever you can do to just keep getting one foot in front of the other, or even getting started takes so much energy and it's vulnerable. And so you and your best friend and business partner Sarah Hawker, are sitting on top of this really beautiful community that you have built. I think community building is just a magic skill. [00:04:06] And so I wanna go back to the early days of City Moms. You have some language on your site that I love. You need a village. We have it. Yeah, I was thinking that we don't need super women. We need supported women. Right. [00:04:20] I've also learned that what we offer others usually starts with the healing we need it. And so you're a mom of teens now? Yeah. So can you tell me a little bit about like the origin of city moms and how you went from I'm imagining having a good idea with your girlfriend to sitting where you're sitting today, being featured on the Drew Barrymore show. [00:04:39] Jeanine: Yeah, I was new to Indianapolis in 2011, so we had moved to the city from Detroit. I'm originally from Michigan, but my husband's from Indy. And in moving here to be closer to his family, I didn't know anybody. And you know, my husband wonderfully, having grown up here, has a lot of friends that are still here, but he's like, let's go out with Davis and let's have, lunch with Johnson. [00:05:02] I was like, I don't wanna do any of that, like . I'm a mom and at the time I had a 1-year-old and a 4-year-old. So you're just trying to keep, your life together in those moments of motherhood anyway. So to be in a new city, and just not know One Soul was really, I mean, just adds more challenges on top of what you're already facing. [00:05:20] Danielle: Mm-hmm. [00:05:20] Jeanine: So we had been here and just before I moved, a friend of mine in Detroit said, have you checked out Meetup? And I was like, no, what is this? And so she's telling me about Meetup and you can go on, you can kind of filter based on your interests and find a local community. And so I did and I found a couple moms groups that were in the Indianapolis area. [00:05:43] I found that, most of the majority of moms communities that we find really across the nation, even today, are tied to one of two things. It's churches [00:05:51] Danielle: or it's schools. [00:05:52] And we [00:05:52] Jeanine: didn't have either. I decided that that was the moment to potentially launch, my own community. [00:05:58] One that was just open to all moms across Indianapolis, that didn't have those specific kind of school or church affiliation, and we had a hundred members sign up on the first day. [00:06:09] Danielle: Whoa. I I have to pause for just a moment. Yeah. So you were seeking to meet your own need. Yes. And I find that so interesting that's really telling about you. [00:06:20] Just as a person and how you move through the world is you saw a gap for your own experience and then immediately connected it to what? Like, how do I expand this beyond me? Yes. As opposed to like, how do I find my community? How do I find my people? You're like, oh, there aren't people or communities, so I'm gonna build one. [00:06:40] That's really interesting. [00:06:42] Jeanine: Yeah. And for me it was because, I desperately needed community. I desperately was seeking that out. I had never been, shy to creating that myself in prior iterations. I was coming out of the advertising industry in Detroit and even in this really large advertising agency, had found my little corner of people. [00:07:04] At the time, had founded a tiny, I forget exactly what we called ourselves, but we were almost like our cheerleading community of the agency itself, where we started to put on little events for this large agency. And it started just because, we saw that at the workplace, it was just constant go, go, go. [00:07:21] In advertising. And there wasn't that pause to connect with, you know, your your desk mate or a team member. And so that for me, is just something that I've always loved doing. [00:07:31] But in coming to Indianapolis recognized, I also needed a community here and without kids in school, without having a church home, without even having, a neighborhood that I was close to. Just that gap existed and I realized it was something I needed to fill. [00:07:48] Danielle: Yeah. And not only did you, it sounds like fill that for yourself, but then you met a need that many other women in the community had too. Now, how did this, so was Sarah somebody that came with you from Michigan? Did you meet her here? How did that connection happen? [00:08:04] Jeanine: Yeah, so Sarah, my business partner and one of my dearest dearest, I actually met her. [00:08:08] We've known each other seven years now. [00:08:10] Danielle: Hmm. [00:08:10] Jeanine: The city moms community. And membership was running for years. [00:08:15] Danielle: Oh. [00:08:15] Jeanine: I was introduced to her, through a mutual friend. It was such a funny experience because we were at this mutual friend's house for a dinner, and immediately upon meeting her I was like, well, this is someone I obviously need to know forever. [00:08:30] She just has one of the most dynamic personalities. She's so engaging. She just pulls you right in. And she asked me a question about, a dress I was wearing. It was from anthropology. And she was like, oh yeah, I have that dress. I think I have that in black. And you're, you wearing it in like a green. [00:08:45] And I was like, boy. Yes. [00:08:47] Danielle: Yes. It's like that scene in stepbrothers, it's like 1, 2, 3 anthropology. [00:08:51] Jeanine: Yes. Exactly. [00:08:52] Danielle: Exactly. And I [00:08:53] Jeanine: was like, oh, well, we're obviously besties. Yeah. Yeah. At the time, she was in the process of, quitting her nursing job. [00:09:02] Danielle: She said, [00:09:02] Jeanine: yes, I'm really, I think my last day is going to be August 31st, and that happens to be my son's birthday. [00:09:09] And she said, I'm just, I've been working so hard, I making this change. I'm going to start my own company. And I just, I've needed this push for a long time. And I said, I am going to text or call you on August 31st and find out how it's going. And she was like, are you really? [00:09:27] And so there we are two months later. I texted her and I said, how's it going? Did you start your own company? Are you making this next move? And she was like, yes. And this is amazing that you remembered. And we just have been close ever since. So she's one of my absolute favorite people, and as the city moms has evolved, so has her role. [00:09:47] First as a member, then she was a member of our content team, which I'm sure we'll chat about here a little bit. And now she's, my business partner. [00:09:55] Danielle: Wow. That's so beautiful. I find that, women who work together, play together, raise kids alongside each other, it's like in the way that women can change hats in life. [00:10:08] They can do that within relationships. I've just seen really well, is it, I think that there's that old paradigm of which I've never really bought into, which is, check your feelings at the door or leave work at the door. It's like we're all one person. The day where we have all these different parts and that's so beautiful. [00:10:26] How. That sounds like this friendship has grown as well as the business growth. [00:10:30] Jeanine: Yes. [00:10:31] Absolutely. And, you've hinted at the Drew Barrymore Show which was an opportunity that came out in COVID complete surprise. [00:10:40] Danielle: Yeah. [00:10:40] Jeanine: To receive an email from the producers in set by, actually this was like end of July, 2021. [00:10:46] And they said, with COVID having really tampered down, a lot of the programming we're able to do for this show, we're not allowed to travel as much. We are launching a new kind of mini segment inside the show itself. We would love to chat with you about the one that we would like to do in Indianapolis. [00:11:02] We noticed that you're based there. Would you have any interest? And of course, Sarah was my first phone call because [00:11:08] I just like, ah, I need someone to scream with for a moment. Yeah. And because we had no idea or context what the segment specifically was about. And so I called and scream with her and then, immediately called the producers. [00:11:19] And they said, well, what we're looking to do is have two best friends in the city showcase the city together. And what makes your city unique? [00:11:28] Danielle: I mean, who better to do it? [00:11:30] Jeanine: And we were like, Indianapolis is such a incredible city and community to begin with. In just the 14 years that we've been here to see the growth that this area has had. [00:11:40] Just all of the changes downtown, all of these incredible like national events that they bring in, like this weekend being WNBA All Star Weekend. [00:11:49] The city has just shown up for this. They've had the final four. They've had US Olympics pre swim trials. This city knows how to put on, a really incredible display on a national level. [00:12:01] Danielle: Do you know, what you're making me think about is, so in the work I do in therapy, particularly when I'm working, with someone on their relationship, that the longer you've been with someone, or, and you could even, insert really any topic, a job, a place you live in this case, a relationship, it's easy to take for granted what you think. [00:12:23] About them and you lose access to maybe the curiosity and the wonder that allows you to continue to discover. I have lived in Indianapolis my entire life. You mentioned living here 14 years, but when I was preparing for this interview and seeing all the places that you're highlighting, there are places I have never been, and I've been here my whole entire life. [00:12:44] Just because I think I know, like this is where I live. Of course, I know there is so much that I don't know and we're talking about community and we're obviously highlighting City moms, but I think that there are takeaways that can be applied to so many walks of life, which is just when you think you know something, for sure. [00:13:02] Allow yourself a little bit more space. There's this little bit room for a little bit more wonder and curiosity. [00:13:09] Jeanine: Yeah, absolutely. I think that takes it back even to the origin of the city moms, in a big piece of that mission was I wanted to get out and explore this new city and community that we were in. [00:13:21] Just didn't have the roots quite yet to do that. And I wanted to do it alongside people [00:13:25] as opposed to on my own. And, we're talking about all these big events that the city puts on. But the other beautiful thing is that the real fabric of the city lives in its people and those that are here, we see so many that are coming in from other communities. [00:13:41] We see a lot like you that have lived here for forever. But there's such an incredible mix of people in this city that really make it as special as it is. And I love that. [00:13:51] Danielle: Thank you that's such a great response. And your love for the city is so felt. And I, I'm curious about when you're in your content, which by the way, for any, everyone listening, everything is linked in the show notes, all the social media platforms, city moms, where you can join the wait list for their membership program. [00:14:09] All of that is accessible to you in the show notes. So press pause, sign up, follow all the things and then come back. 'Cause the other thing I love about your content is you layer in a lot of humor and, even though it's not maybe spoken this way, there's this quality of, yeah, girl, I've been like, this is messy. [00:14:28] And I'm also wiping up my own mess. I also have coffee stains. I also have food in my teeth. Can we just laugh at the ridiculousness of how hard this is sometimes? And I'm curious about how intentional is it? [00:14:39] Are there like pillars that you try to hit when you put content out? Like it must hit these notes and if so, I wanna know what they are. [00:14:47] Jeanine: Yeah, we really do because I think you're absolutely right for us. And I'll just share a little bit behind the scenes for the city moms, in terms of the tone and voice that we are always after in virtually every piece of our content. [00:14:59] I think this also comes out of my marketing and advertising background, but, the voice and the tone in the brand that we are always aspiring to be. Is your best friend growing up and your best friend growing up was the person you confided everything to Similar to me, screaming at Sarah about Drew Barrymore. [00:15:18] This is the pers there's your first call, that's your first call, your first text. But your best friend's sister, her older sister growing up was the coolest girl that you ever met. She was the girl that had the full pull out posters on her wall. She had the Dr. Pepper lip smackers, she was watching the Hills, and she was the girl that you're like, I wanna be her when I grow up. [00:15:40] She's the person that is just a few steps ahead from where you are , in your current life. [00:15:45] Danielle: Yeah. [00:15:45] Jeanine: stage. And you are constantly keeping an eye on her. That voice, that older sister is the one that we always aspire our city moms brand to be. Because we have been there, we have sat in those shoes. We have experienced a lot of the mess. [00:16:00] But that doesn't mean that we are completely. Removed and away from it. It means that we are just a couple days ahead of where our city mom might be and all of our content will always ladder into that voice to say, yeah, we know it sucks 'cause we've been there. [00:16:17] For us, I think what's so critical when we're selecting what content we wanna put out, so the humor that you see in a lot of our Instagram content . Is something that really is a great way to be super relatable and just, share a lot of those similar moments. The one we posted yesterday, [00:16:33] but, in case anyone wants to go back, either the reel that we posted yesterday is from a creator named Sam, and she's sitting on her bed thinking and speaking aloud saying, why did I say that I was so busy before I had kids? What was I even doing before I was a mom? And I think all of us in motherhood and truly in adulthood [00:16:55] Danielle: mm-hmm. [00:16:56] Jeanine: Have had that moment where even like, what did I do with my time? Like, what on earth was I filling my hours with? [00:17:02] That to be able to have kind of those humorous moments, I think is really critical to making sure that we're connecting with our City mom followers and, prospective, members too. [00:17:14] Danielle: That type of humor makes you feel seen. Yes. It helps you feel seen. And I think some, especially someone who like will grab the shovel and help dig into like the pits of experience with clients, some having the levity. If there was ever a myth I wish I could bust about therapy and community, whether it's group or a community like city moms or any extension when you find that type of connection, yes, you can have like with a best friend or a best friend's older sister, you can have those moments where it may be a tear or two are shed, but when somebody sees you. [00:17:51] There's laughter that happens in every therapy session that either I've participated in my own therapy or have led somebody else through. There is something about the truth, especially the truth that you try so hard to avoid or that this is the one thing I just need to keep tucked in my drawer and never let anybody see. [00:18:07] But then you see somebody else has it and you're like, oh, , you have that dress too. Oh my God. Yes, [00:18:13] Jeanine: yes, yes. Absolutely. And I think too, what's, really critical in doing that is just knowing that you are not living a path that is completely unpaved. [00:18:25] It is so hard in. Those moments when you've had two hours of sleep. It's so hard in those moments when you're like, are we ever gonna get past this phase? But I think what brings so much comfort along the way is knowing that there are other women that have done that. [00:18:38] And for us, that's why it's so critical to have a community that is supportive of each other and really allows you to be in those vulnerable moments with others. [00:18:48] Danielle: What do you think attracts people to you and to your organization? [00:18:51] Because like anything that you're highlighting could also be Googled. Yeah. But there's a way that you offer it and there's a way that you present it that is, it simplifies. It's reliable. There's like this bubbly, sparkling champagne effervescence to it. It just makes it a little shinier. [00:19:09] Jeanine: That's such a good question. I don't, there's some days when I'm like, I have no idea. You're like, we've been doing this for so many years, what are we doing? I really think it's because, and to use your phrase, feeling seen. [00:19:20] And feeling seen and being a part of an club that is all, inclusive and allows everyone to be a part of it. Even in some of our content where we're sharing events that we might have put on for just our membership, so not even just our social media, following our, editorial readers, the people that see us and broadcast and tv, but we do have this community of members as well. [00:19:42] So when we put on these membership events, that are a little more exclusive, we love to share those out with the phrase, steal this idea, because then it becomes less, this is only available to these specific women or these specific members and make it a, this can be your idea too. So steal this idea. [00:20:02] We ordered pizza and we set up a really fun style party, or picnic set up in a park and we didn't invite kids. It was just moms and we gabbed for the entire evening and we had a blast. Yeah, and you should steal this idea too, because it doesn't need to just be ours. [00:20:19] Danielle: I can feel now how that falls. [00:20:20] So in line with your idea of, we wanna be your best friend's, big sister, because that's what they would do. Listen, just take the shirt. You can keep it. It doesn't fit me anymore. I love that. Not only is it generous, but it speaks to, I think with time and experience you realize, oh, there's always gonna be more for me. [00:20:36] So why gate keep it like there's always gonna be more. So you just have some of this. You can share some of this magic. That's so beautiful. Has your mission changed? Since you first started, has it grown or is it kind of the same? [00:20:48] Jeanine: It's evolved. I mean, initially the mission and the focus was always just to create this membership community. [00:20:55] And that would be it. And we just had this, community of women here in Indianapolis. The change happened and evolved in COVID because as everyone knows, COVID forced so many of us home. That ability to connect in person no longer existed. In COVID, we held for our membership a daily call at four o'clock on Zoom that allowed our members to just get on and just have people. [00:21:20] We had moms that were like, I've been in my backyard all day. We had moms that were like, I cannot play with Play-Doh anymore. I just need to have an adult to talk to. It started. With the realization that we couldn't be together in person any longer and we needed to make a shift. [00:21:37] And in making that shift, what we found was that our brand exploded nationally. So it went from we are moms in Indianapolis, to, we are moms that everyone across the nation can now connect with because we are all living the same life together. And it never slowed down. So when we look at the breakout of our following in our audience right now, about 30% of that is in the Midwest and very quickly growing. [00:22:03] But the other pockets are New York. Texas, California. And, it just is such an incredible realization that, what started as this very local idea became a steal. This idea, let's all do this. [00:22:17] And on a much bigger scale. So, now we have this wonderful platform. Our number one driver is certainly Instagram because that's where we, I mean, as almost all women in our age group. [00:22:30] Yeah. We live, we love it. Yeah. So Instagram's kind of our number one. A channel, I would say our second is, broadcast tv. [00:22:38] Danielle: Mm-hmm. [00:22:39] Jeanine: So in COVID, a lot of broadcast stations around the country, also had to shift to a Zoom model and Yep. Desperately needed content. and started reaching out to us because we provided a lot of lifestyle content. [00:22:51] The here tips for keeping your kids, safe in the new COVID world. Here are tips for planning kids being at home during back to school. And it, we grew from that and we are now in nine different TV broadcast markets around the Midwest. [00:23:04] Danielle: Wow. [00:23:05] Jeanine: In addition to segments we do across the country. [00:23:07] Danielle: Those segments. I mean, not only are they, fun to look at, but they also provide great information. So when everybody listening goes to city moms.org, you'll be able to see all the media outlets that they've been on. [00:23:19] All those clips are saved there. It's like in this beautiful little library bank that you can watch. So it sounds like it's changed, it's grown rapidly. Beyond, or I would say even within the container of the community that you've created in Indianapolis, there's also a growing community for the business itself. [00:23:35] There's many direct reports and people who are working within the city moms organization, and also supporting in other ways. So I'm curious, just from a business owner standpoint, how has that, 'cause that, as your community expanded, it's also like the call's coming from within the house, there's growth happening inside too. [00:23:53] What has that been like? [00:23:55] Jeanine: It's been incredible. , Because again, we really thought that, in initially creating this community, we were going to live as a micro kind of nano events community would probably be the best way to put it. Or we put on events for our members and we would just keep putting on events for members. [00:24:09] And we had our social channels to share out some of that information. But I thought for a long time that it was just gonna be isolated in this teeny circle. And now, we have a extremely popular blog. We have a digital editor, an entire writing staff that works under her. We have a completely female, based staff. [00:24:28] Every member on our team is female. We've got this digital editor writing staff under her. We have a content team separate from the writing staff. They are the ones that go out and gather a lot of the content that we put across social and broadcast. We have project management team for all of our brand sponsorships that we work on. [00:24:47] Our newest hire is a Pinterest expert, which has been so fun. Pinterest is one of those sleeper cells that, not a lot of emphasis gets put on for lifestyle media brands, and we've decided to invest a person in that. She does a wonderful job at getting our editorial and our broadcast out in Pinterest. [00:25:06] And then, there's Sarah and I who provide leadership Sarah has been a co-partner now for, four months, or we're going into our fourth months together. So we're still figuring out those little funnels right now. We're just having fun, overlapping, and living everything together. [00:25:21] And where she was that first call, I made for the Drew Barrymore show, she's now my first call literally for everything. We've got this big event coming up on Saturday. We need to figure out, the backdrop we're gonna have behind that. [00:25:31] She called me yesterday and I said, Hey, work wife, because that's, we've definitely become for each other in addition to Best Friends. [00:25:38] Danielle: Yeah. Is it an instinct? Is it research? Is it a combination thereof of how you stay connected with what moms really need? Yeah. Is because , I'm a mom of littles. I have a 4-year-old and a 2-year-old and almost 2-year-old. He'll be two later in August. And I, I know my experience, but you seem to have a really strong sense based on the way people are really connected to this community, of staying connected with what mothers specifically really need. And I'm curious how you stay current with that, or is it more that the needs really haven't changed? [00:26:15] Jeanine: No, I think that, for us, because we have such a large staff, [00:26:20] and for the most part, the majority of those women are mothers. [00:26:24] Danielle: Yeah. [00:26:24] Jeanine: All of us are living a different little phase of motherhood. [00:26:28] I have teens, Sarah has 12, 10, and eight. Our photographer Brittany has four and two just like you. So everyone is living in a different stage and I think not only do we have each other from our team perspective but because we have our membership community who is most certainly living all of this. [00:26:47] We are able to lean on their experiences in addition to our own. [00:26:52] And then, one of the biggest things that I really implore our team to do is listen and constantly listen about what city mom and we call our avatar is city mom. And, regardless, again, if she's a member or if she's a follower of our brand and another channel, we call her city mom. So I'm always pushing to listen to city mom, listen to where city mom is right now, what things are the hurdles in her life, what she's up against. [00:27:19] And listening is the most important thing because the last thing that I wanna do in managing and running a brand and spearheading a brand is to not listen and just assume. I think when I also talk about voice, one of the biggest things that, we've talked about as a team as well, is I'm hearing a lot of we [00:27:39] and I'm not hearing enough of you. And by that I mean. We can't come out and say, we know that you're so tired. We know that you're doing all of these things and say, you're telling us that you're tired. You're telling us that you need some space or you need some tips on this. And by making that switch in kind of that voice that helps city mom understand that we are listening, [00:28:02] Danielle: Ooh. [00:28:03] That is a, that's a really powerful language shift. And it's amazing how adjusting a word from a we to a u can really make something washed and vague to very specific and like straight to the heart. I think that there's something too. The language of clarifying what is a really a we what is a you and it speaks straight to the heart of what I think we want, which is to be seen. [00:28:30] There's something about your community that doesn't beat you over the head with messaging. That's one thing that I was really impressed with , is that you get the sense of the essence of what you're saying, but there's not like a slogan. But the sense of the community is so clear. [00:28:47] Jeanine: Yeah. [00:28:47] Danielle: Which I find really beautiful. [00:28:49] Jeanine: I appreciate that. I think, one of the things that we've forever wrestled with was, is really that idea of sales. [00:28:56] I am, I and my team has heard me say this a number of times. I've always been a bigger fan of storytelling over sales and, storytelling kind of an experience as opposed to, you should buy in today. Deadline is this day, you gotta get in now, join here. This is the link. Because we get sold on almost everything across our lives. [00:29:18] And it's, something as little as, the gym to making a donation to a school, your kid's school to just, everything else you can think of under the sun. To me, it's important to continue promoting the essence of a community that you belong to as opposed to an idea that you need to buy into with dollars. [00:29:37] And, that's one of the reasons that we transformed the city moms into a completely free membership. [00:29:43] That also came out of COVID and hearing a lot of city moms say, I have to make some concessions right now. We had to shut off Netflix. We're not doing our Netflix subscription anymore because we're just so worried about budget. [00:29:56] And, that 9 99 a month that we were initially charging for membership, I was like, no. Done. That's out. [00:30:03] Danielle: Never [00:30:03] Jeanine: We will never go back to a paid membership. It will always be free because it needs to be accessible to everyone. [00:30:10] Danielle: So taking away a paid membership that sure, that money was budgeted and allocated for you to operate what you do, it sounded like it was absolutely the right call for your community and your business, but how did you know that that would work? [00:30:26] Or did you [00:30:27] Jeanine: It didn't. No. For a little bit it didn't work, and I'll say that because I think. A lot of us are parts of, Facebook communities that are very, spirited, maybe in some ways that, bring a lot of entertainment. And we were nervous that that would essentially be the transformation that we would undergo. [00:30:47] But, we have all members incoming. Agree to specific member guidelines. And, the number one guideline that is in there is every mom, parents in her own perfect way. And we use that specific language because, in some of similar to a lot of things that we've talked about, the fact is we're all doing our absolute best that we can. And you need to be able to have some space held for you to do that. [00:31:13] Rather than us identify our community based on your specific parenting model, we said, Hey, everyone is welcome here and we're going to honor you for being the parent that you are because we are all parenting in our own perfect way. [00:31:26] Danielle: Yeah. And nobody knows. Yes. No one has any, nobody knows. [00:31:31] That's always the gift of captain Hindsight, who comes in after a crisis and it's what should have happened? It's you know what studies are showing now. You're like, where were you before? I, I, so you talked about, advertising and with all of the products and content and methodologies that are targeted to parents, but more specifically moms, what are the values that you look for when you're filtering through? Who do you partner with? Who do you highlight? Who do you say yes to? Like, what's the value that you're really looking to offer? [00:32:02] Jeanine: I'm so glad you're asking that because, I think the space that we sit in. We often are, seeing a lot of influencers and content creators that they are really working hard to grow their brand and do that by signing with any partner that they can. And you find that there can be a real, I don't wanna say a moral gap because again, I'm just coming off saying everyone parents their own perfect way. [00:32:25] So everyone pulls content and creates content in their own perfect way. But, in, looking and evaluating the partners that we wanna work with, it's really critical to us that they offer a strong, supportive, product or experience for our members and for our followers. We do a lot of partnership with tourism, with attractions, that offer something for you to really be highlighted as the queen of your family. [00:32:51] 'cause you're like, Hey. We're gonna go to Nashville for the weekend, and I've been able to put together a whole itinerary, thanks to the city moms maybe tipping me off about a couple things. But now I've gone out and sourced this great itinerary, or I have been able to enhance our nursery because we found this one product that the city moms recommended. [00:33:09] All of that to say it's really important to us. We spend a lot of time vetting the products that we suggest we spend a lot of time working with or having conversations with the brands that we bring in. That's never just a, Hey, we want to, compensate you X and you guys promote us, and we'll be like, okay, perfect. [00:33:25] There's a lot of time that we spend really making sure that is going to make a lot of sense. In fact, one of my favorite things to say is, no, Sarah will tell everyone this. [00:33:33] Danielle: Tell me more about that. [00:33:34] Jeanine: Yes. Just did this yesterday. I love when we are being, approached by a particular brand or a client or prospective partner. [00:33:41] And I love going through that vetting process and saying, you know what? We spent some time looked into this and this isn't gonna work for us. Case in point, the brand I turned down yesterday is something that we actually use a lot. Sarah and I are big fans of a couple of their products. [00:33:57] Danielle: Mm-hmm. [00:33:58] Jeanine: And they approached us about a new launch they're doing and said, we would love to ship you, two of the new products, but we want all of this content, you need to send it to us for review. [00:34:08] You can only post on the dates that we want. You need to release it all to us that we can use it for our future advertising. By the way, the cost of the products that we're sending you in total is $300. And, the amount of media that was gonna be attached to that from our side was about $5,000. [00:34:26] We have a staff I need to pay, we have a team that, relies on us. We have a full following that relies on us to make sure that we're being authentic in what we are bringing forward. I talked to Sarah about it a little bit and I said, I'm gonna tell them no. And I'm gonna say there's a big value gap here. [00:34:41] Not just from the official bottom line kind of payment side of this, but also because I never wanna put someone into a brand consideration when that brand's not considering them. Just considering their own needs and their own drivers. [00:34:56] Danielle: Oh, that's so strong. And not an answer I expected, but when I so appreciated on a personal level, a professional level. [00:35:04] I don't know, if you've ever done Myers-Briggs, it's a test that Oh yeah. There's so many beautiful like personality assessment profiles, but I'm an extroverted, intuitive feeler perceiver, so I'm all the, ooey, gooey side, the mussies. And, when I see people who maybe from the outside seem to have a very discerning methodology for how they make decisions. [00:35:23] I find that so appealing because I'm such a heart led gut check, first kind of person, I don't always know why it's a yes or a no yet. It's like I feel it first, and then it works its way up into my brain and then whatever reasoning is sort of filtered through will come from that. [00:35:41] But I love that you saw value in yourself, how you believed in the value of what you offer, and you also saw the gap in representing that product or that brand, that didn't fully appreciate the value you were. I just, I love that answer so much. I'll be thinking about that after this, so thank you. [00:36:01] Jeanine: Yes, absolutely. [00:36:02] Danielle: Absolutely. You have a new membership experience starting. [00:36:05] We do very, very soon. This episode, I believe, will be being released mid-August, so, we could safely say it's live, what do you want people to know about what's coming and as far as what you can say, what do you want people to know so that if they wanna participate, get involved, they can. [00:36:23] Jeanine: So our new city moms membership is, officially launching to our, we will be, rolling it out to our existing members starting August 1st, and then it will be available to everyone starting, early September. [00:36:34] Danielle: Awesome. [00:36:36] Jeanine: So we are shifting into a different platform than we have used previously. It's called Circle and it's a wonderful space where we not only can have our full national city mom community, you're gonna find chat groups where you can connect with other city moms across the country there, because, me having like toddler woes in Indianapolis is no different from something having toddler woes in Seattle, Washington. [00:37:01] So why shouldn't you have access to that mom and her, lines of recommendation and such. So we'll have these national chat groups. We also have an opportunity, we'll be doing a lot of lives inside the community that are member exclusive, that we can connect you to some of these, brands and partners that we work with. [00:37:17] And then we are doing nano communities inside of that so that you can hyper connect with women inside your own city. So Indianapolis obviously will be our first big pilot there, but we have Dallas and Cincinnati that are also existing inside, that nano community area. And we have, three other cities that we think are going to be quickly following in 2026 as well. [00:37:40] Danielle: That's so incredible. Congratulations. It sounds like your own city mom social network. Yes. Yes, it totally is. I'm excited for everybody who's an existing member to get to benefit from that. And then the new members who continue to join to get involved in that. [00:37:55] That's incredible. [00:37:57] Jeanine: Thank you. Yeah, it's been one of Sarah's biggest passion projects as she's been getting her feet wet and she's done an incredible job with it. The other really exciting benefit is there are perks, not only for our national members, but then in your hyper local communities too. [00:38:11] So, here in Indianapolis, we've got some great perks with, the Ile Jordan Museum, with the Children's Museum, even dry bar, face Foundry, 'cause we need space for us too, all of those exclusive perks will be part of that too. [00:38:25] Danielle: Beautiful. So not just stuff for the family, but also like ways for moms to take care of themselves too. Exactly. Gorgeous. Yes. Well, Janine, I would be remiss if I signed off without asking you about your, don't cut your own bangs moment because I, it is good. So if you are good taking it away, I would love to hear [00:38:43] Jeanine: yeah. I just wanna tell you, I love this so much. I've listened to so many of your other podcasts and these are the moments I just feel like really are the ones that sit with me the most so I'm so thrilled that you have this as kind of just, that final vehicle to the podcast content. [00:38:59] But mine's a little different because there is, a little sadness tied to it, but it brings a great lesson. [00:39:05] Danielle: Yeah. [00:39:05] Jeanine: So I had mentioned that I worked in advertising for 10 years. I worked on the agency side and I was working in Detroit at the time. And I had a newborn. My daughter was a newborn, and then I had my son who was three years old at the time, and my client was based out of Germany. [00:39:25] It's a very large grocery chain that happens to be based in Germany and they have a lot of outputs here in the US And at the time, we were all going through just a horrible recession in the world. And I was working about 60 to 70 hours a week. Advertising is one of those, especially on agency side. [00:39:44] It's one of those industries. It is go, go, go. And it is never stopping. My husband also works in advertising. It's actually how we met. He at the time was doing about 90 hours a week. We never saw each other, we rarely saw the kids. So my day normally started around 3:00 AM because that's when the German, office was open. [00:40:03] And it normally coincided with the time I was feeding my newborn in the middle of the night. So I would have my phone with me, feeding her, scrolling through email and catching up with the German team, put her back to sleep. Then, I would get up around six when my toddler was awake and finally get the two of them off to daycare. [00:40:18] And I made the decision, which a male boss of mine later told me was selfish to go work out at a gym that was halfway between daycare and, work every day. So I didn't get into the office until around 8 45. Technically our office started at nine. I would work absolutely all day and then race out of my office at 5 51 because if I could leave at 5 51, I could literally run down the street to our parking garage, get in my car, drive as fast as I could at daycare and be there before the seven minute grace period was over. [00:40:50] Danielle: You had it down to the minute? [00:40:52] Jeanine: Down to the minute and. It was coming at a time where it was just, I was so burnt out. My husband was so burnt out this one day I got to daycare. My kids were always the final ones getting picked up. And I had a phrase for my toddler at the time where I'd always say, mommy always comes back. [00:41:11] I would say that to him every morning when I dropped him off. And I ran into daycare this day and my son was crying. I could hear him in the toddler room. So I grabbed the newborn. She was already in her carrier. And then I went in to pick him up and he's crying. And I said, honey, I'm here. [00:41:26] And I got down and gave him a hug. And I said, sweetie, what do I always say? Mommy always comes, Ooh, this makes me tear up. Even think about all this years later. And he goes Last, mommy always comes last. And that was the most soul crushing thing I had ever heard in my life. And I cried the entire way home. [00:41:47] Danielle: Mm-hmm. [00:41:48] Jeanine: And we put the kids down to bed after dinner and after their bath, and I turned to my husband, I said, we cannot do this anymore. I'm done. We're done. We can't keep this schedule going. This is just, this is not gonna sustain us anymore. And we made the decision that night that was the end of this work experience for us. [00:42:08] And, we immediately put resumes and feelers out and that is what made, the transition to Indianapolis possible. It took months, but we eventually found ourselves here and it was the best decision that we ever made. [00:42:21] And what it all came down to was in my don't cut your own bangs moment, was it is okay to say no. It is okay to take that stop. And is it okay to invest in yourself and your family if that's what really matters to you? I think maybe that's what the critical note is. It's okay to invest what matters to you. [00:42:39] To me, that has always been the moment that I have seen as a turning point and, has really been probably the most critical thing for me. [00:42:48] Danielle: Thank you so much for that story that my whole body, it was waves and waves went through, with that and you, when you said it earlier in the interview, but I can really feel the truth of that in a different way. [00:43:05] That you love saying no. Yeah, because I think what I hear in that is it's a fully embodied no is also a yes to something else. [00:43:17] Jeanine: Yes, [00:43:18] Danielle: it is its own. Yes. Like I'm saying no to this offer to position your brand. And I'm saying yes to my integrity. I'm saying no to the needs and the demands that this company and this industry has for me and my life. [00:43:35] And I'm saying yes to my son. Yeah, my infant, like I'm saying yes to me. Oh, I, that reminded me, I hadn't thought of this in so long, but it brought me back to when I. Made the decision to start my, when my husband and I made the decision to start to try to get pregnant, the journey was, knowing what I know now, far less complicated than it is for many. [00:44:01] But it didn't happen the way I thought it would. And that is almost always where suffering comes from me. When there's an unmet expectation and I could, you're taught your whole life. It's like if you look at a penis or sit on a toilet seat wrong you never know how you're gonna get pregnant. So when you first start trying it like, what do you mean it didn't happen right away? What do you mean? My first pregnancy I was a new-ish therapist. I think I had been practicing for, I'm gonna say two and a half, two and a half-ish years, three, maybe three. [00:44:28] But I had, the process of going back to grad school, finding I didn't have the credits I needed to even qualify to apply to the grad program. All of this work and effort. It was like once I set my sights on, I think this is something I want for myself, there was almost immediately after, oh my God. [00:44:46] But I figured that out so late in life and I gotta go, go, go, go, go. So I burnt myself to a crisp getting through all of the hoops I needed to get through to do the job. And I didn't realize the grind on my body, on my mind, on my life. I just didn't see it. I joked that it felt like the road runner and coyote running off the cliff and you didn't realize you were over the cliff until you looked down and my moment of looking down and falling was when I lost that first pregnancy. [00:45:14] And, I don't blame myself for it. It's not that. But there was a clarity in the grief and I think the grief I felt in my own body. Yeah. Your son spoke his truth to you. I felt like my body was, the grief in my body was revealing a truth to me that I wasn't willing to see, which was [00:45:36] there's no room for me in this life that I've built and I have to cut back. And it brought up like being a good girl, being a strong woman, being a strong feminist, being a diligent employee, being reliable, all of these roles and these external things that I was chasing in the pursuit of being really good at my job. [00:45:58] Mm-hmm. That loss was just, oh, actually none of this matters as much as I thought it did. Not that it doesn't matter, but it didn't matter because I thought it did and my hours cut dramatically back and it didn't work for the practice that I was working for before the hours that I would be willing to do. [00:46:18] But then I realized with my husband's support that, oh, I actually can go out on my own. And life has unfolded. It wasn't like magically overnight any more than city moms was created magically, overnight. But it got you to Indianapolis. Mm-hmm. It's like the breadcrumb trail that you were following to freedom led you to something so beautiful that you probably couldn't have imagined at that day at your son's daycare picking them up. [00:46:43] Jeanine: Absolutely. And I think, it's kind of the power of listening and that's one of the things I love so much about your podcast is being able to listen to the other stories that come from your guests and really, that you have the ability to tease out such a gift and clearly the path that you have followed has allowed you to be there too, in, that space of, [00:47:05] beauty and it's just, it's wonderful. [00:47:08] Danielle: Thank you. Thank you, Janine. Thank you so much. I'm going to bring us to a close 'cause we can't get any better. That was so, great. I will definitely encourage, again, for everybody listening to please visit the show notes before you click back into your life and take your AirPods out or, get off of your walk or wherever you are in life. [00:47:29] Like to hop over the show notes, check out city moms, follow them on social media. They make it very easy to find what you need to know, so all the places you can follow them. [00:47:37] But thank you again. Thank you. Thank you Janine. And, [00:47:40] Jeanine: Thank you so much for having me. [00:47:42] [00:47:42] [00:47:44] [00:48:52] [00:50:11] Thank you so much for joining me in this week's episode of Don't Cut Your Own Bangs. I hope that you enjoyed listening because I thoroughly enjoyed making it. Before you hop away, please check out the show notes, everything that we mentioned here in this conversation, as well as links that you can stay connected with me. As well as everything needed to connect with city moms. Please remember to rate and review and subscribe to the podcast. It helps the podcast grow. It helps other people find this that could benefit from it too. Thank you so much for being here. [00:50:37] Your attention means the world, and I hope you continue to have a wonderful day.
In this episode of Beyond the Sets and Reps, Brandi Clark dismantles the myth that a large follower count is necessary for success. Sharing her experience of earning $200,000 with less than 600 followers, she outlines four key activities to attract clients and emphasizes the importance of authentic content and genuine interactions. Brandi also introduces her "Post to Profits" program, inviting listeners to join the waitlist. Learn to build your business on connections rather than numbers in this insightful episode! JOIN THE WAITLIST FOR POSTS TO PROFITS: https://beyondthesetsandreps.com/ptp-waitlist MyClientConnections.com is all-in-one platform that will run your entire fitness based business With unlimited everything like courses, websites, funnels, scheduling, emails, texting and automated workflows you can charge your clients and give them a password protected portal for your programs courses…so no more chasing venmo payments! At only $127 a month it is the obvious choice for new coaches entering the space and seasoned coaches looking for an upgraded back office experience. Jump on over and take a look at myclientconnections.com And when your ready, here's how I can help: 30 Ways to Make $500 In Your Fitness Business By Next Week: https://beyondthesetsandreps.com/30-ways 90 Days Of Social Media Content For The Fitness Professional: https://beyondthesetsandreps.com/90-days Join our Facebook Group Successful Online Fit-Pro's where you will find a tribe of fabulous fitness trainers, done-for-you weekly content ideas, ways to start making money TODAY, content rewrites and much more: https://www.facebook.com/groups/fitprohangout
Send us a text If Pinterest analytics make your head spin, this episode is for you. I'm walking you through the three key metrics you actually need to track on Pinterest and how to use them in a simple monthly routine to grow your traffic and leads. You'll learn:Why outbound clicks are the most important statHow saves increase visibilityWhat impressions really tell you (and what they don't)My once-a-month Pinterest analytics workflowWhether you're managing your own strategy or ready to outsource, this episode will give you clarity and confidence in your Pinterest marketing.SHOWNOTES: https://jenvazquez.com/pinterest-metrics/
If you're creating hyper-specific content focused on direct selling and wondering why your posts aren't performing like they used to, you're probably skipping 2 crucial parts of your social media funnel. In today's episode, I'm breaking down something controversial: not every piece of content is meant to convert immediately! I know that sounds crazy when you're trying to grow your business, but hear me out. With how social media algorithms have evolved, the old strategy of making every post a direct pitch to your offer just isn't working anymore. I'm sharing my A-B-C framework for social funnels that's helped me build my seven-figure design agency. Most entrepreneurs are obsessing over the bottom of the funnel (conversion) while completely ignoring attraction and building content—which is why their audience isn't engaging and their sales calls aren't booking. You'll discover why your content needs to move people from audience member to follower to community member before they're ready to buy, how to create attraction content that's general enough to bring new people in but specific enough to stay relevant to your brand, and why the building phase is where most people confuse connection-building with direct selling. Plus, I'm revealing why I take most of my conversion content off social media entirely and into email sequences, private podcasts, and sales calls where people are actually ready to buy. In this episode, we're chatting about: • The A-B-C social funnel framework • Why direct selling content doesn't perform • The building phase mistake • Moving conversion off social media Connect with me: Website Join our email list! Instagram Pinterest Get creative support to turn your content into sales before, during and after your launches. From content classes to learn new campaign marketing skills, to custom designed assets completely done for you, we've thought of it all inside Sales Studio. Join today: https://highflierpowerhouse.com/retainer Get the photoshoot, website, and content strategy you need to increase your business revenue and reputation. Apply for The Rebrand Experience https://highflierpowerhouse.com/rebrand-experience
Good for Business Show with LinkedIn Expert Michelle J Raymond.
Discover three content types driving engagement on LinkedIn after the 2025 algorithm change. Boost visibility with this updated B2B content strategy.Learn about what content formats to post and LinkedIn expert Michelle J Raymond's strategic advice on leveraging LinkedIn for business growth through 2025. Key moments in this episode - 00:00 Recap of LinkedIn Algorithm Changes04:18 3 Essential Content Types for LinkedIn in 202506:10 Polls: The Engagement Booster08:01 LinkedIn Lives: Building Community in Real-Time10:27 LinkedIn Newsletters13:11 Creating a Repeatable Content Strategy19:08 Final ThoughtsFor all the details on the LinkedIn Algorithm change - https://b2bgrowthco.com/linkedin-has-changed-again-here-is-what-im-doing-about-it/CONNECT WITH MICHELLE J RAYMOND Michelle J Raymond on LinkedIn Book a free intro call https://socialmediaforb2bgrowthpodcast.com/ B2B Growth Co newsletter#LinkedIn #LinkedInAlgorithm #LinkedInMarketing #B2BMarketing
Welcome back to another episode of Creator Science. I am here in the home studio, and I figured we are overdue for an episode of Ask Creator Science, where I dive into your questions from different social media platforms. We have several dozen questions, and I'll do my best to cover as many as I can. We have product questions, content questions, business strategy questions, and personal questions. Full transcript and show notes *** TIMESTAMPS 00:00 Content Strategy and Audience Growth 03:36 Email Focus and Personal Well-being Practices 06:47 Tiered Lab Strategy Explained 10:46 Three-Tier Educational System Overview 13:51 Effective Membership Launch Strategies 17:01 Boost Newsletter Signups with Signatures 22:49 Early Stage Creator Strategies 25:32 Effective Pricing and Sponsorship Strategy 26:44 Sponsorship Value vs. Refund Policies 29:45 Importance of Refund Policies 35:31 Start Luxury, Then Expand Downmarket 40:07 Value-Driven YouTube Strategy 41:16 Audience Engagement Over Growth 44:56 Conference Networking: Make One New Friend 50:26 Focus on Membership Growth 51:17 Future Marketing: Master One Medium 54:37 Master One Platform for Success 59:24 LinkedIn Q&A Part Two *** RECOMMENDED NEXT EPISODE → #259: My numbers from May 2025 [From The Lab] *** ASK CREATOR SCIENCE → Submit your question here *** WHEN YOU'RE READY
This week on the podcast, we're continuing Back to Business Coaching Week with a strategy session for Amber of Andrews Artistry. Amber is a creative entrepreneur who blends photography, design, and performance into a one-of-a-kind branding service for fellow creatives. In this session, we build out a simple, repeatable 90-day marketing plan centered around her top-performing lead magnet.If you've ever felt scattered or unsure where to focus your marketing efforts—this episode is for you.
For episode 559 of the BlockHash Podcast, host Brandon Zemp is joined by Whitney Hart, Chief Strategy Officer for Avenue Z. Whitney Hart is a strategic powerhouse, driving elite clients to online dominance through cutting-edge marketing, AI, blockchain, and finance strategies. As Chief Strategy Officer at Avenue Z, she architects proprietary approaches to elevate revenue and reputation. Previously, she led Feral File and Trilitech, shaping global brand strategies across Web2 and Web3. A key force behind Avenue Z's rise, she specializes in high-impact brand positioning and crisis management. ⏳ Timestamps: (0:00) | Introduction(1:00) | Who is Whitney Hart?(6:25) | What is Avenue Z?(9:23) | Type of Clients(13:53) | AI Optimization(26:03) | Avenue Z website & socials(26:20) | AI for Content Strategy(31:35) | Avenue Z Roadmap
In this episode, Pete and Tyler discuss the success of a local news publisher who has implemented a new subscription model through the Paywall Project. This episode covers the publisher's initial challenges, the transition to a more effective paywall strategy, and the significant growth in email list and revenue.
SuperPod Saga is gearing up for some big changes. What are they? What's happening? Is Toad 2% Jamaican? Answers to these questions and more in this week's episode!
PNR: This Old Marketing | Content Marketing with Joe Pulizzi and Robert Rose
In this solo episode of This Old Marketing, Robert dives headfirst into the uncomfortable - and increasingly urgent - tension at the heart of modern content strategy: Can we still create truly human content, full of nuance, voice, and emotional honesty… while also making sure the machines don't misinterpret (or mangle) what we mean? Inspired by the announced end of The Late Show with Stephen Colbert, Robert explores how the final stretch of a show - or a career, or even a blog archive - can shape both public perception and machine learning for years to come. This week Robert covers: Why “good” content now means craft, not just output. The shift from writing for search engines to teaching AI what to say about you. The danger (and opportunity) of legacy content becoming training data. A new strategy for structuring content that serves both people and machines. Four practical steps you can take right now to future-proof your brand's voice. Oh - and Joe's out this week, off pitching new names for the Guardians and Commanders to the Trump administration. Don't worry. Robert's got it handled. Tune in, laugh a little, squirm a little, and leave with a renewed sense of purpose—and a checklist. ----- This week's sponsor: You don't become the world's most valuable women's sports franchise by accident. Angel City Football Club did it with a little help from HubSpot. When they started, data was housed across multiple systems. HubSpot unified their website, email marketing, and fan experience in one platform. This allowed their small team of three to build an entire website in just three days. The results? Nearly 350 new sign-ups a week and 300% database growth in just two years. Visit https://www.hubspot.com/ to hear how HubSpot can help you grow better. ------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there. Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe. Subscribe to Robert Rose's newsletter at Seventh Bear.
Rachel Stockman, President of Law & Crime , the top trial channel on YouTube, joins today's pod! She shares insights from their extensive coverage of the Diddy trial, highlighting their innovative use of AI to recreate courtroom scenes from real transcripts due to cameras being disallowed. She also explains their "YouTube-first" strategy, especially how focusing on in-depth, long-form content for their engaged audience differentiates them from other media outlets. Finally, she touches on the upcoming Tupac trial coverage and how they decide which cases to follow based on audience interest and their commitment to victims' families, citing the unexpected virality of the Gwyneth Paltrow civil case.But first: YouTube's impressive Q1 ad revenue, nearing $10 billion, and the strategic move to exclusively stream an NFL game in Brazil, aiming for record viewership. Also: the significant sales decline of Prime, the beverage brand by Logan Paul and KSI, and the related case study on the challenges of building sustainable creator brands beyond initial virality.00:00 Welcome to Creator Upload 00:24 AI's Impact on Future Parenting 01:19 The Hunt for Undiscovered Music & Content 02:48 The Double-Edged Sword of Content Access 03:14 AI Integration in Platforms (Roblox & YouTube Shorts) 05:13 YouTube's Q1 Ad Revenue Soars 07:12 The Decline of Prime & Sustainable Creator Brands 11:01 Marketing Beyond Virality 13:41 "Nothing Kills Bad Brands Faster Than Great Marketing" 14:50 Creator Passion and Brand Building 15:39 Law& Crime Diddy Trial Coverage & AI 19:06 The "YouTube-First" Strategy 20:59 Law & Crime In-Depth Content Approach 22:24 Upcoming Trials and Content Strategy 24:14 The Gwyneth Paltrow Case: Unexpected Virality 25:58 Wrap Up & FarewellCreator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen.Follow Lauren: https://www.linkedin.com/in/schnipper/Follow Josh: https://www.linkedin.com/in/joshuajcohen/Original music by London Bridge: https://www.instagram.com/londonbridgemusic/Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand
What if I told you that Saturn energy astrology has the key to unlock your highest strategic potential in business?!?!I bet you've been wondering how to increase instagram reach organically in the most aligned possible way… and feeling little fed up with how unclear it can feel sometimes?Why do some strategies work really well for some people and not for others? The answer lies in building a content strategy around your astrology chart so that your choices feel good and are sustainable. The power of saturn in astrology revolves around legacy work, long term dedication and growth to get to where you're destined to be in your life and career. I knew this was the kind of conversation we needed to be having with the latest announcement that Instagram will now allow your content to be ranked and displayed in Google search results. But what does this mean? This means that SEO driven content can help you to reach more people organically - and give your feed content a shelf life of longer than 5 minutes!! People can find your content - and YOU - for months and potentially years to come when they are searching for the kind of support you offer. Maybe the idea of learning content creation SEO makes your toes curl…. I get it! It's actually surprisingly simple. I've been growing my audience through simple SEO strategy lately, and I want to share my insights with you so you can decide if you're into it too - or not!You'll definitely want to check out this week's and next week's episode of the Creative Magic Club podcast to dive deeper into understanding how your Saturn placement can give you powerful strategic insights. Write a sales post to attract your soul mate client using you astrology chart with my FREE 5-part training series! https://withsarahmac.com/cosmic-attraction-copywriting/ The Cosmic Copy Mastermind is THE place to get the support that will bring your dream of becoming a 6-figure creative to life in 2025 by selling your high-ticket offers with sales copy driven by stories and guided by astrology.Message me the word MASTERMIND on instagram @sarahmacmagic for the full details.Support the showLoved this episode?! Let's keep playing together! Say hey on IG: https://www.instagram.com/creativemagicclub/Instant access to the Cosmic Attraction Copywriting Free Training Series: https://withsarahmac.com/cosmic-attraction-copywriting/ Join Millionaire Witch Club (it's free!) https://withsarahmac.com/full-moon-circle Book a Cosmic Sales Intensive: Want my insights on your astrology placements to guide the most magnetic brand message + offer sales page copy to stand out to your soul mate clients?https://withsarahmac.com/cosmic-private-intensive/ Join the Cosmic Copy Mastermind https://withsarahmac.com/cosmic-copy/ Sell Your Magic Like Magic Ready to start booking high ticket soulmate clients with ease every month? Apply for my private mentorship: https://withsarahmac.com/sell-your-magic/ Share this episode with your friends! Please leave a review!
Open Forum: Pastor Amos and the group discussed various professional, spiritual, and strategic challenges. Alicia sought platform recommendations for managing tiered video content, with Pastor Amos suggesting tools like Teachable and Circle, and also advised her to pause and reset her business model to shift from free to paid services. They explored the Working Genius personality framework to better understand team dynamics. Stephanie evaluated career paths in memoir writing versus film and TV, while Pastor Amos shared signs that indicate when a project's anointing has ended. Anya and Pastor Amos discussed relocating their nonprofit and aligning decisions with God's timing. The group also examined the interpretation of a Bible verse on prayer, addressing its misuse and spiritual implications. Deborah shared workplace struggles tied to her Christian values, with Pastor Amos offering guidance on handling conflict, spiritual warfare, and maintaining integrity in challenging environments. The session closed with support and prayer for Deborah and encouragement to stand firm in faith and purpose. Partner with Us: https://churchforentrepreneurs.com/partner Connect with Us: https://churchforentrepreneurs.com
Hi (firstname), are you tired of boring B2B outreach? Then this podcast episode is for you! Today, hosts Guy Hanson and Danielle Gallant welcome Sara Kappler, founder and CEO of Centric Squared, to explore the nuances of B2B email marketing. She compares and contrasts B2B with B2C approaches and finds ways to build meaningful, long-lasting relationships with customers.
Sports Geek - A look into the world of Sports Marketing, Sports Business and Digital Marketing
Sports Geek Rapid Rundown is a daily sports business podcast curated by Sports Geek Reads. We publish it on Sports Geek twice per week. In this episode: Discover insider strategies for effective sponsored content from the NY Mets, Google's $71.3B ad revenue with AI innovations, Roku's exclusive Eagles documentary, Meta's muscle-sensing wristband tech, Packers' record $719M revenue, and NY Giants' creator series - all curated by Sports Geek Reads. Subscribe at https://sportsgeekhq.com/rapidrundown.
Text me your content win!Let's be honest—going viral looks sexy on the outside, but it might be silently destroying your business from the inside. This week on The Travel Creator Podcast, I break down exactly why viral content doesn't equal success—and how you can actually create content that connects, converts, and changes lives.
It's not a secret that the reach and views on posting content have diminished in recent years. The good news is that there are other, less intensive ways to be on the "radar" of those you want to reach. In this week's episode, we share our favorite way to easily "create content" without posting.CONTACT US:Michelle J Raymond is a globally recognized LinkedIn™️ for business growth speaker, author and consultant. Her services – audit & strategy, LinkedIn training and LinkedIn profile rewrites. LinkedIn: https://www.linkedin.com/in/michellejraymond/Website: https://b2bgrowthco.com/Michelle B. Griffin is an international personal branding & PR speaker, strategist, author, podcaster, and LinkedIn® visibility expert. As the founder of Brand Leaders® and the Own Your Lane® Recognition Roadmap, she works with experts and leaders, especially women in business, to clarify and communicate what sets them apart so the right people say, “Where have you been?”LinkedIn: https://www.linkedin.com/in/michellebgriffin/ Websites: https://michellebgriffin.com and OwnYourLane.ioBuy your copy on Amazon- The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth - https://mybook.to/The_LinkedIn_Branding_Book https://MichelleSquared.comLINKSThe LinkedIn Branding Book + WorkbookPosition Yourself Personal Branding PlannerBusiness Gold: LinkedIn Company PagesSUBMIT YOUR QUESTION:Simply DM both Michelles on LinkedIn to submit your question for a future episode. LINKSPeople Don't Choose The Best. They Choose The Clearest. Check out Michelle B Griffin's Claim Your Lane Power sessions, a live personal brand positioning reset and LinkedIn™ refresh for experts who are too close to their brilliance to explain it. https://michellebgriffin.com/positionyourself
If you've ever felt like your content isn't landing or your audience is tuning out, this episode is for you. Copywriter and podcaster Emily Aborn shares what visibility really means, why clarity trumps cleverness, and how to keep your people engaged across every platform... from emails to podcasting to social media. Get ready for tangible do's and don'ts that will help you clean up your content and stop blending into the noise.Emily's Website: https://emilyaborn.comEmily's Podcast: Content with Character listen to Emily's podcast https://contentwithcharacter.buzzsprout.com/ or find on your favorite app.Drop us a message...OMNI is my full visibility system built for CEOs who want to grow online without living on their phone. If you're ready to be truly seen, more strategic, and unmistakably in demand, head to check out OMNI at www.omniqueens.com Take the FREE Quiz to find out how visible you really are at www.thevisibleceo.com/quiz Review, share with a friend and tag me! IG: itscrissyconner FB: crissyconner LI: crissyconner
I'm back with part two of my chat with Jess Rickus, creative entrepreneur, strategist, and founder of Studio Ninety. (If you missed it, catch part 1 here!) In this episode, we dive even deeper into the strategy behind authentic content, how to navigate seasons of growth, and the power of upcycling content without losing your voice. Jess brings so much heart and honesty to this conversation , and I know you're going to walk away feeling energized about how to approach social media in a sustainable and meaningful way!Tune in to hear more about:• The power of diversifying your platforms, and why you need one you own.• How Jess handled a rapid growth season while balancing motherhood and entrepreneurship.• Tips on repurposing your content in fresh, smart ways that save time and amplify impact.• Why being “annoying” online (aka repeating your message) is actually a key to successful marketing. • The importance of long-form content, automation tools, and building an email list you can rely on.• Honest truths about showing up authentically, on and offline, and how that leads to real community and referrals.If you've ever felt overwhelmed trying to do all the things online, this is the reminder you need that connection, clarity, and consistency can carry you so far. Let me know what resonated with you! I love hearing from you on IG @AlliArruda!Jess' LinksInstagram: https://www.instagram.com/jessrickus_https://www.instagram.com/studioninety.caWebsite: https://studioninety.ca Upcoming Events:• GET IN THE ROOM: 1 Day MastermindUnlock Your Potential: A Transformative One-Day Mastermind in Ontario Wine Country, Thursday August 14th, 2025 • GIRLFRIENDS WALKS are back! It's more than a walk—it's an opportunity to build authentic connections, meet like-minded women, and even spark collaborations or new business opportunities. Check www.inspireandmove.ca/store to get tickets & join me for the next one! Let's Connect!• INSPIRE + MOVE EVENTS• Instagram• Website• Facebook• TikTok
Perfectionism is killing your business and holding you back from the success you deserve. In this empowering episode of Young Boss, Isabelle Guarino breaks down how perfectionism, while often mistaken as a strength, can quietly become a cage that stifles your growth. Whether you're a young entrepreneur just starting or managing a multimillion-dollar brand, this discussion sheds light on the emotional and financial costs of obsessive control over every detail. Learn how to transform your mindset, let go of the need for perfection, and embrace strategies that focus on what truly moves the needle in your business. From actionable advice on delegating tasks to scaling your content strategy, this episode is packed with practical tips to help you break free from burnout and step into your role as a true leader. Isabelle shares insights from her own entrepreneurial journey, along with expert advice from Sarah, who has worked with Fortune 500 brands like Tesla, Uber and Red Bull, on how to create impactful content without overcomplicating the process.Discover the power of authenticity, the importance of consistency, and why “done is better than perfect.” You'll also hear real-life examples of how successful brands like SKIMS and celebrity entrepreneurs manage to balance vision with delegation. This inspiring conversation will empower you to focus on what truly matters, scaling your business while maintaining your sanity. Remember, your youth is your power. Let go of perfectionism and step into your potential as a young boss ready to conquer the entrepreneurial world. Don't forget to like, share, and follow us on Instagram, TikTok, and YouTube for more inspiring conversations, practical advice, and success stories. Hit subscribe and join the Young Boss community today!
When everyone's racing to launch big strategies, success takes more than smart tactics. It takes alignment, discipline, and deep cross-functional trust.That's how the heroes in Spidey and His Amazing Friends, the hit animated Marvel kids' show, defeat the villains. In this episode, we unpack marketing lessons from Spidey's universe with the help of our special guest Emily Ferdinando, CMO at Bugcrowd.Together, we explore what B2B marketers can learn from nailing ABM execution, building content grounded in community feedback, and turning shared goals into real, coordinated action.About our guest, Emily FerdinandoEmily Ferdinando is a go-to-market leader with a focus on pipeline and revenue growth. She brings 15 years of GTM leadership experience, specializing in optimizing operational processes and data-driven strategy. With a background in sales and operations, Emily brings a unique approach to Marketing focused on down-funnel impact and top-line growth. Emily joins Bugcrowd from Veracode where she most recently led the Growth Marketing organization. Her background includes leadership roles across the GTM engine, including Global Business Development, GTM Enablement, and Operational Strategy. While there, she led the team through multiple events and two successful exits. Emily lives in New Hampshire with her husband and two young children. She enjoys the outdoors and stretching her creative muscles through painting, fiction writing and guitar.What B2B Companies Can Learn From Spidey and His Amazing Friends:Alignment over silos. In one episode, Spidey, Ghosty, and Miles all chase Rhino with their own plans, each using their powers, none working together. The mission falls apart. “We can say we have the same goal all day, but if we're not aligned on how we get there… that's what it's gonna look like,” Emily says. In marketing and in superhero teams, the difference between success and disaster isn't talent, it's coordination.One-size-fits-all content fits no one. Spidey's world works because it's made for everyone. Each with different powers, personalities, backgrounds, and their own story. That same inclusive mindset should guide your content. “Many people did not fit squarely into one piece,” Emily says. “If we ran our strategy that way, they were missing exposure to a lot of content that was really relevant to them.” Real impact comes from serving the overlaps, not the edges.Simple stories stick. Spidey and His Amazing Friends makes complex ideas—like teamwork, trust, and problem-solving—land through bright colors and clear stakes. For marketers, that's the goal too. “Making internal assumptions without pressure testing with the people who are going to be receiving the output of your team, it's a huge miss,” Emily says. Whether you're leading kids or customers, never assume they're on board. Ask, listen, and build with them.Quote“Spidey and His Amazing Friends, they really teach you what actual in practice, collaboration is supposed to look like and not look like. And it's really as simple as…you step back. We all know what we're supposed to do. It's just really hard in practice sometimes, and sometimes you can learn from the kids' shows. You just step back and go, we know what to do, we just need to do it.”Time Stamps[0:55] Meet Emily Ferdinando, CMO at Bugcrowd[01:00] Why Spidey and His Amazing Friends?[02:20] The Role of a CMO at Bugcrowd[03:00] Origins of Spidey and His Amazing Friends[19:38] B2B Marketing Takeaways from Spidey and His Amazing Friends[29:21] Bugcrowd's ABM Launch[33:30] Repackaging Content for Better Engagement[40:13] Bugcrowd's Content Strategy and Community Engagement[47:20] Final Thoughts and TakeawaysLinksConnect with Emily on LinkedInLearn more about BugcrowdAbout Remarkable!Remarkable! is created by the team at Caspian Studios, the premier B2B Podcast-as-a-Service company. Caspian creates both nonfiction and fiction series for B2B companies. If you want a fiction series check out our new offering - The Business Thriller - Hollywood style storytelling for B2B. Learn more at CaspianStudios.com. In today's episode, you heard from Ian Faison (CEO of Caspian Studios) and Meredith Gooderham (Head of Production). Remarkable was produced this week by Jess Avellino, mixed by Scott Goodrich, and our theme song is “Solomon” by FALAK. Create something remarkable. Rise above the noise.
Most of us know the feeling: you land a podcast interview, have a great conversation, and then… nothing. No leads. No ROI. Just a feel-good moment that disappears.Beth Nydick is here to flip that script.In this episode, she shares how to turn podcast guesting into a real marketing strategy—one that aligns with your offers, connects with your audience, and can generate serious revenue (we're talking $10K+ per appearance). We're talking storytelling, systems, and strategy—not just “being everywhere.”
Flow State of Mind Podcast | Health | Fitness | Physique | Psychology | Business
Coming at you with another Content Makeover Series and this one while you might not be training WWE superstars can still definitely apply to you! We'll be breaking down the coach that got Stone Cold Steve Austin ready in his late 50's and if you coach an older population, these tips will help you stand out and get their attention. Time Stamps: (0:45) Stone Cold Steve Austin's Coach (1:21) The Instagram Bio (3:00) Content Strategy (6:25) DM Me AI Offer ----------
Manick Bhan is the founder and CTO of Search Atlas, a cutting-edge SEO and content marketing platform powering over 20,000 websites and 5,000 agencies. A serial entrepreneur and respected thought leader in the SEO industry, Manick previously founded RankPay and has spent over a decade pushing the boundaries of search technology. In this episode, he joins John Jantsch to break down the future of SEO, the disruptive impact of AI and LLMs like ChatGPT, and how marketers can evolve beyond outdated strategies. Listeners will gain actionable insights into building high-converting content, mastering SEO automation, and future-proofing their digital marketing efforts. 00:00 Opening 01:03 Introducing Manick Bhan 01:32 Why Was Search Atlas Created? 03:53 Is SEO Dead? 06:12 Why is Conversion Higher From AI Search Than Google?:07:32 RIsk vs Opportunity with AI Search 09:12 Optimizing Content for Competitive Search 42 How Should Marketers Think about AI Today? 14:28 Quality vs Quanity 17:42 Rented vs Owned Spaces 20:09 Lessons Learned from a Founder Rate, Review, & Follow If you liked this episode, please rate and review the show. Let us know what you loved most about the episode. Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today!
AI is disrupting content faster than most people are ready for. In this raw workshop-style session, Gary Vee breaks down how organic content strategy needs to evolve in 2025. From cheaper, faster production to shifting audience expectations, this episode dives into what's working now, what's outdated, and how to stay relevant without burning out. If you're creating content, leading a brand, or navigating AI's impact on marketing, this is your blueprint.
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