Podcasts about Content strategy

If you've ever wondered whether your content is actually making an impact, wait until you hear this story.This episode breaks down the incredible email I received from an entrepreneur who used my book LinkedIn Riches to build his entire business from scratch.And inside his journey are massive lessons on LinkedIn lead generation, content strategy, and the single greatest lead gen tool on the planet.WHAT YOU'LL DISCOVER:

This episode will cover:Kelly Criterion - Kelly comes up a lot as bettors try to work on optimal bankroll management and I discuss the ins and outs today on Kelly and how to minimize your losses and maximize your wins!TSP Content Strategy - I cover what TSP paid and free content will be for 2026.My Handicapping Game of the Week of the Year (6-6 on the season)Hope you enjoy the episode.Good luck this week!

Natalia Chappell is the founder of Natalia Chappell & Co, a UK-based consultancy helping luxury and lifestyle brands scale sustainably. Previously, she led marketing for THG's luxury division, working with brands like Coach and Ralph Lauren across price points from hundreds to thousands of pounds.In this episode of DTC Pod, Natalia breaks down what it really takes for US brands to win in the UK—and why so many get it wrong. She shares the full-funnel mistakes she sees premium brands make over and over, why some household US names thrived in Britain while others quietly retreated, and what's actually driving results on Meta right now. She also gets into how to connect with younger consumers who think differently about spending, and why the old playbook of polished content isn't cutting it anymore. Plus, her journey from corporate marketing leader to female founder, and what she wishes more people understood about building a business as a woman.Episode brought to you by StordInteract with other DTC experts and access our monthly fireside chats with industry leaders on DTC Pod Slack.On this episode of DTC Pod, we cover:1. Lessons from high-growth UK e-commerce brands 2. Creating sustainable, holistic marketing strategies3. Using data and analytics to drive channel mix decisions4. Optimizing for paid and organic synergy5. Landing page and website audit best practices6. UGC, influencer, and creator partnership frameworks7. Onboarding and managing creators for conversion and brand fit8. Navigating UK logistics, customs, and local expectations9. How to adapt brand voice and content for UK consumer10. UK cultural moments and how to plan campaigns around them11. Success stories (Drunk Elephant, Ralph Lauren, Coach) and why some US brands flop12. Digital-first approaches to brand building13. Upcoming trends—partnership ads, authentic content, and Gen Z consumers14. Supporting and growing as a female founder in e-commerceTimestamps00:00 Introduction to DTC POD and episode with Natalia Chappell01:18 Natalia's background: fashion, digital marketing, luxury brand experience03:26 Lessons learned building luxury and beauty e-commerce teams05:16 Becoming a female founder and launching Natalia Chappell & Co07:22 The type and scale of brands Natalia's agency works with09:07 Optimizing paid-to-organic mix for sustainable growth12:12 Data, analytics, and the importance of first-party data integrity13:33 Why understanding inventory and offer depth matters before scaling ads16:26 Building a marketing flywheel that feeds itself18:50 Audience segmentation, CRM, and conversion optimization20:08 Attribution modeling and keeping data integrations clean22:29 Organic growth: auditing website, SEO, landing pages, and reviews24:03 Content strategy: authentic UGC, influencers, and the UK market26:58 Equipping creators for conversion, not just reach29:25 Structuring affiliate and creator programs, commissioning vs. flat fees33:01 Logistics: Warehousing, customs, and UK delivery expectations36:54 Adapting voice, copy, and calendar to resonate in the UK38:34 Brand case studies: Drunk Elephant, Coach, Ralph Lauren41:09 Why some US brands struggle in the UK (Forever 21, etc.)44:21 Trends to watch: partnership ads, content authenticity, Gen Z targeting47:25 Where to find and connect with Natalia ChappellShow notes powered by CastmagicPast guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more.  Additional episodes you might like:• #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth• #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content• #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views• #219 JT Barnett: The TikTok Masterclass For Brands• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook• ​​​​#243 Kian Golzari - Source & Develop Products Like The World's Best Brands-----Have any questions about the show or topics you'd like us to explore further?Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?Check out our newsletter here.Projects the DTC Pod team is working on:DTCetc - all our favorite brands on the internetOlivea - the extra virgin olive oil & hydroxytyrosol supplementCastmagic - AI Workspace for ContentFollow us for content, clips, giveaways, & updates!DTCPod InstagramDTCPod TwitterDTCPod TikTokNatalia Chappell - Founder of Natalia Chappell & Co.Blaine Bolus - Co-Founder of CastmagicRamon Berrios - Co-Founder of Castmagic

What happens when you plan your content strategy around the end result, but stay flexible enough to pivot when the data comes in? Amy Higgins, Senior Director of Content Strategy at Cloudflare, has mastered this approach.In this episode, host Amy Woods sits down with Amy, an award-winning marketing leader with extensive experience building and scaling content teams that drive measurable impact across brand, demand, and thought leadership.At Cloudflare, Amy leads a team producing everything from large-scale research reports to blogs, podcasts, and video content, turning one core asset into hundreds of derivative pieces across channels and regions.In this conversation, Amy shares:How to plan a survey with the end content in mindWhy cross-functional collaboration (product, sales, regional marketing, analysts) is essential for stronger insights How to stay flexible and adjust your plans based on what the data actually tells you.The unexpected benefits of prioritizing quality over volume, even if it reduces the dataset What to measure, and how, once your survey-based content starts going live Important links & mentions:Amy Higgins on LinkedIn: https://www.linkedin.com/in/amywhigginsAmy Woods on LinkedIn https://www.linkedin.com/in/amywoods2/Content 10x: https://www.content10x.com/Amy's book: www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results)Amy Woods is the CEO and founder of Content 10x, a creative agency that provides specialist content strategy, creation and repurposing support to B2B organizations. She's also a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content marketing. Join thousands of business owners, content creators and marketers and get the latest content marketing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter

Send us a textIn this episode, Jes Scholz joins Greg Sterling and Mike Blumenthal for a deep dive into the forces reshaping search: AI agents, the rise of conversational interfaces, the 60/40 brand-activation model, content freshness, multimodal distribution, and why your database — not your website — may determine your competitive future.Jes explains what marketers must do now: update your content strategy, test your site with agents, fix your UX friction, and prepare your database for natural-language inputs. Essential listening for SEOs, CMOs, and local businesses navigating the next wave of digital change.Subscribe to our newsletters and other content at https://www.nearmedia.co/subscribe/

It's time to start preparing your podcast content strategy for the new year! January is a great time to grow your audience and in this episode I will deliver seven strategies to help you be more strategic with your podcast content so that you can grow even faster!   Links mentioned in this episode: Get 50% off your first month of group coaching with me (expires 12.31.25) https://www.podcastingbusiness.school/offers/uT3fA9ad?coupon_code=GROUP50   Want more strategies for podcast launch, growth, and how to leverage your podcast to get more clients? Get my FREE weekly Podcasting Business School Newsletter every Thursday! https://www.podcastingbusiness.school/news   *********************  

This is a free preview of a paid episode. To hear more, visit spirituallyambitious.substack.comEver feel like you're just throwing content into the void — with no idea if it's working or what to do next?In this behind-the-scenes of the$100K Healer episode, I'm giving you the full breakdown of how I'm planning my LinkedIn content strategy to support the growth of The $100K Healer brand. If content creation feels emotional, inconsistent, or like a shot in the dark, this is your permission slip to take your power back with a simple, strategic process that actually makes sense.You'll discover:The 5 steps I'm using to create a focused content strategy that drives leadsHow I think strategically about social media + marketing for my business.Why creating a content strategy keeps you focused and grounded as you grow your business.Hit play now to learn how to build a data-driven content strategy and grow a business that aligns with your mission.

Kim Kardashian's Masterclass reminded and reiterated so many visibility basics that I can't wait to share in this episode. If you've been overcomplicating your content, outsourcing your confidence to metrics, or drifting into consumer mode instead of creator mode, this episode brings you back to what actually works. You'll hear my grounded take on visibility, consistency, storytelling, and defining your identity before the internet does it for you.This episode is for women entrepreneurs who want clarity, confidence, and visibility strategies they can actually sustain, not perform. For more visibility strategies, head to www.thevisibleceo.com Join this FREE Telegram space, Broadcast... https://thevisibleceo.com/broadcastBROADCAST is for the human-first leader who refuses to be muted by algorithms, AI, or outdated strategies. You've got something to say, and it's time to say it like you mean it. If you are ready for me to shift your thinking on how you can create a business WITHOUT living on your phone - this is the space to be!OMNI is my full visibility system built for CEOs who want to grow online without living on their phone. If you're ready to be truly seen, more strategic, and unmistakably in demand, head to check out OMNI at www.omniqueens.com Take the FREE Quiz to find out how visible you really are at www.thevisibleceo.com/quiz https://www.instagram.com/itscrissyconner/https://www.tiktok.com/@crissyconnerhttps://www.facebook.com/crissyconnerhttps://www.youtube.com/c/crissyconnerhttps://www.linkedin.com/in/crissyconner/

Kim Kardashian's Masterclass reminded and reiterated so many visibility basics that I can't wait to share in this episode. If you've been overcomplicating your content, outsourcing your confidence to metrics, or drifting into consumer mode instead of creator mode, this episode brings you back to what actually works. You'll hear my grounded take on visibility, consistency, storytelling, and defining your identity before the internet does it for you.This episode is for women entrepreneurs who want clarity, confidence, and visibility strategies they can actually sustain, not perform. For more visibility strategies, head to www.thevisibleceo.com Join this FREE Telegram space, Broadcast... https://thevisibleceo.com/broadcastBROADCAST is for the human-first leader who refuses to be muted by algorithms, AI, or outdated strategies. You've got something to say, and it's time to say it like you mean it. If you are ready for me to shift your thinking on how you can create a business WITHOUT living on your phone - this is the space to be!OMNI is my full visibility system built for CEOs who want to grow online without living on their phone. If you're ready to be truly seen, more strategic, and unmistakably in demand, head to check out OMNI at www.omniqueens.com Take the FREE Quiz to find out how visible you really are at www.thevisibleceo.com/quiz https://www.instagram.com/itscrissyconner/https://www.tiktok.com/@crissyconnerhttps://www.facebook.com/crissyconnerhttps://www.youtube.com/c/crissyconnerhttps://www.linkedin.com/in/crissyconner/

If you want a masterclass in modern marketing... stop looking at other creators and start looking at Kim Kardashian and Ryan Murphy.All Is Fair just had the biggest debut on Hulu ever, and whether you love the show or hate it... the marketing is undeniable. Today I'm breaking down the 5 strategies behind their viral success – and how YOU can use them to scale your content, your creative business, and your next launch.This episode is basically a crossover of my two lives: my past career as a TV writer, and my current one as a marketer. And trust me... these lessons are gold.We're talking:✨ Polarization as a strategy (yes, you WANT some people to hate your content)✨ Why BTS content is your secret connection builder✨ The “weekly rollout machine” that keeps viewers coming back✨ The power of collaboration + star stacking✨ How Ryan Murphy's signature style can inspire YOUR brand identityIf you want to treat your business like a Hollywood blockbuster in 2025 and beyond... this one's for you.xxEllen

#904 I'm now a big fan of short-form video for entrepreneurs, despite my initial skepticism. For the best results, though, you should take advantage of multiple platforms at once. But how do you show up everywhere without burning yourself out? In this episode, I'm chatting with online video pioneer Gideon Shalwick. He is the creator of Vubli, a tool that enables you to automate posting videos to YouTube, TikTok, Instagram, and more. [affiliate link] This is a huge time saver because Vubli doesn't just schedule posts for you. It generates titles, descriptions, thumbnails, and tags, removing the friction that stops many of us from posting consistently. Listen in because Gideon and I dive into the most effective strategies to help you win big with short-form content. We discuss finding your hero platform, debunk myths about using third-party tools and posting daily, and get into the importance of engaging with your audience at peak times. Enjoy! Show notes and more at SmartPassiveIncome.com/session904.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Daniel Groh, Chief Brand Officer at SATISFY, breaks down how the brand builds an emotion-first running world that turns casual observers into true fans. He explains why Satisfy treats people as guests, not customers, and how speaking to "people who run" opens the door to more honest, human storytelling. Daniel shares how they use emotional athlete content, localized community runs, and shock-and-awe moments at events like UTMB and Cocodona to create loyalty in a world where loyalty is fragile. He also unpacks their 80/20 creative approach, content "drips and drops," and why the moment a brand gets lazy, whether in product, content, or experiences, its audience will drop them. About: This podcast is produced by Port Side, a creative production studio creating content strategy + production for active brands, rooted in emotion.  Enjoy this episode and discover other resources below: Slack Community | Tired of brainstorming with ChatGPT? Join us! Insight Deck | Want 20 of our favorite insights shared on the show?  Booklist | Here's our curated list of recommended books over the years. LinkedIn | Join the conversation and share ideas with other industry peers. Apple Podcast | Want to help us out? Leave us a review on Apple. Guest List | Have a Guest in Mind?  Share them with us here.  

Everybody loves a good origin story, but not every story is worth retelling. The real skill is knowing when to evolve, not repeat.That's the lesson of Andor, the Star Wars series that turned subtle storytelling into a strategy for lasting relevance. In this episode, we explore its B2B marketing takeaways with the help of our special guest Rachel Sterling, CMO of Identity Digital. Together, we break down what B2B marketers can learn from spotting product fatigue early, tailoring stories for evolving audiences, and creating content that sparks conversation, not just clicks.About our guest, Rachel SterlingRachel Sterling serves as Chief Marketing Officer where she is focused on expanding Identity Digital's impact on driving awareness and adoption of our top level domain portfolio. Prior to joining Identity Digital, Rachel held senior leadership positions at Proximie, Instagram, Twitter, and Google where she developed impactful strategies around product, integrated, content, and event marketing.Rachel also possesses a creative background, spending the first eight years of her career working in TV production and post-production. Rachel lives in Belmont, CA with her husband and two children.What B2B Companies Can Learn From Andor:Recognize when the story has run its course. Just like Disney realized Luke Skywalker's arc had reached its limits, Rachel ties that lesson to brand fatigue. Audiences, like customers, eventually want something new. As she puts it: “Their main characters had been exhausted… you have to consistently monitor for user sentiment.” Andor worked because it didn't cling to nostalgia; it built from a blank slate. In B2B, that means knowing when your message or product line has hit its ceiling and having the courage to reinvent before your audience tunes out.Segment for meaning, not just demographics. Disney didn't make Andor for everyone. It made it for the fans who grew up with A New Hope. Rachel explains: “By exploring more mature themes, you're building content specifically for the core audience that had been there since the very beginning.” The same rule applies in B2B. As your audience evolves, so should your tone, themes, and depth. Mature buyers crave nuance; new ones need accessibility. Build the right story for the right segment, and you'll meet each generation where they are, not where they were.Make content that talks back. Rachel points out that Andor isn't a passive show. It demands engagement long after the credits roll. As she says: “Content no longer exists in a passive experience… The sign of a good show is when you can engage in conversation beyond just a simple, ‘that was good.'” In B2B, the same holds true. The best content doesn't just get attention; it gets people talking, sharing, and connecting around a shared idea. Don't settle for applause, aim for conversation that keeps your brand in motion.Quote“Just because you feel affinity for the product does not mean that people will continue to share that affinity. I definitely think that marketers, from seeing the decision that Disney made to Greenlight Andor, can take away the message [to] understand when you have product fatigue.”Time Stamps[00:55] Meet Rachel Sterling, Chief Marketing Officer at Identity Digital[01:51] Why Andor?[03:36] The Role of CMO at Identity Digital[04:45] What is Andor?[22:32] B2B Marketing Lessons from Andor[42:14] Identity Digital's Brand and Content Strategy[45:52] Advice for First-Time CMOs[48:27] Final Thoughts and TakeawaysLinksConnect with Rachel on LinkedInLearn more about Identity DigitalAbout Remarkable!Remarkable! is created by the team at Caspian Studios, the premier B2B Podcast-as-a-Service company. Caspian creates both nonfiction and fiction series for B2B companies. If you want a fiction series check out our new offering - The Business Thriller - Hollywood style storytelling for B2B. Learn more at CaspianStudios.com. In today's episode, you heard from Ian Faison (CEO of Caspian Studios) and Meredith Gooderham (Head of Production). Remarkable was produced this week by Jess Avellino, mixed by Scott Goodrich, and our theme song is “Solomon” by FALAK. Create something remarkable. Rise above the noise. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Is your go-to-market built around “why” or around “wow, how, now”?Many teams love Simon Sinek's Golden Circle. Others organize their marketing around buyer stages, hooks, and calls to action. Brian and Stijn think you do not have to pick one or the other, and that the real job is to raise signal and cut noise in how you lead.In this episode of B2B SaaS Marketing Snacks, host Brian Graf sits down with Kalungi founder and Chief Syntropy Officer Stijn Hendrikse to compare "Start With Why" with the "Wow, How, Now" model, and to show how both can live inside the same story, from brand to campaigns to a single email. They also walk through a very simple Google Sheet that Stijn uses with his teams to decide what work is actually worth doing.You will hear how to match your message to the state of mind your audience is in, make clearer decisions as a marketing leader, and run your team in a more syntropic way, not just a busier one.In this episode, you will learn:When to lead with mission and “why” in your storyHow wow, how, now maps to your funnel and contentWhy starting with who and what it is for changes resultsA simple sheet to score ideas on signal, shipping, and flywheel effectHow STOP turns repeated work into assets, not one offsWays to use AI with your team in a syntropic wayBy the end, you will have a clearer way to use both Golden Circle and "Wow, How, Now" together, plus a very practical tool to decide what your team should start, keep, or stop doing next. Resources shared in this episode:SaaS Content Marketing 101: A Comprehensive Introduction for SaaS FoundersBSMS 83 - Marketing during a downturnThe Foundation of a Successful SaaS GTM (Go-to-Market) Strategy T2D3 CMO MasterclassSubmit and vote on our podcast topicsABOUT B2B SAAS MARKETING SNACKSSince 2020, The B2B SaaS Marketing Snacks Podcast has offered software company founders, investors and leadership a fresh source of insights into building a complete and efficient engine for growth.Meet our Marketing Snacks Podcast Hosts: Stijn Hendrikse: Author of T2D3 Masterclass & Book, Founder of KalungiAs a serial entrepreneur and marketing leader, Stijn has contributed to the success of 20+ startups as a C-level executive, including Chief Revenue Officer of Acumatica, CEO of MightyCall, a SaaS contact center solution, and leading the initial global Go-to-Market for Atera, a B2B SaaS Unicorn. Before focusing on startups, Stijn led global SMB Marketing and B2B Product Marketing for Microsoft's Office platform.Brian Graf: CEO of KalungiAs CEO of Kalungi, Brian provides high-level strategy, tactical execution, and business leadership expertise to drive long-term growth for B2B SaaS. Brian has successfully led clients in all aspects of marketing growth, from positioning and messaging to event support, product announcements, and channel-spend optimizations, generating qualified leads and brand awareness for clients while prioritizing ROI. Before Kalungi, Brian worked in television advertising, specializing in business intelligence and campaign optimization, and earned his MBA at the University of Washington's Foster School of Business with a focus in finance and marketing.Visit Kalungi.com to learn more about growing your B2B SaaS company.

Mike Bako, Vice President of Media and Content Strategy, joins Doug Simon, CEO of D S Simon Media, for a conversation about the AI-Powered Broadcast Media Tour™. Doug explains how the AI-Powered Broadcast Media Tour™ works, why it matters, and what organizations need to know.D S Simon Media⁠ is a recognized innovator in broadcast public relations and the creator of the industry's first AI-Powered Broadcast Media Tour™. Since the start of COVID, the firm has scheduled and produced more than 5,000 media segments annually, further establishing itself as a category leader. Clients include top brands in healthcare, technology, travel, financial services, food and beverage, consumer goods, entertainment, retail, and non-profits. Established in 1986, the firm has won more than 100 industry awards.

What if your podcast could become the most powerful asset in your business for lead generation? Imagine having a content engine that not only grows your visibility but also attracts aligned clients and fills your offers without needing to be everywhere online! In this final episode of the Podcast Growth Series, I'm showing you how to align your content with your goals so that every episode fuels momentum in your business. We'll walk through a step-by-step podcast audit designed to help you reflect on what worked in 2025 and plan intentionally for the year ahead.Whether you're craving more ease or looking to expand your reach as a creative entrepreneur, this episode is your permission slip to focus on what lights you up and simplify everything else. You'll get clear on what drives real podcast downloads and how to do more of what works.We're talking content alignment, strategic podcast planning, and how to map out launches that feel fun, purposeful, and totally in sync with your big 2026 vision. You'll also hear my take on why SEO for podcasters is non-negotiable for long-term growth. Let's make 2026 the year your podcast becomes the center of your marketing universe, full of clarity, confidence, and intentional creation. Let's do this! Juliana Get your homework here: http://www.julianabarbati.com/homework Join Profitable Podcast Blueprint: https://juliana-barbati.thrivecart.com/profitable-podcast-blueprint/ Connect with me: www.julianabarbati.com www.instagram.com/julianabarbati_

In this episode, I sit down with designer, educator, founder, and category creator, Nick Broekema, the mind behind the booming discipline of Content Design and one of the most recognizable visual brands on LinkedIn™.Nick has built something rare: a business that's 100% inbound. No outreach. No cold emails. No chasing. Just magnetic, systematic content that compounds.We go deep on:How Nick built an audience of 80k+How Content Design became a category, and how he's leading itThe exact steps he took to turn random posting into a businessWhat most creators get wrong on LinkedIn™Why alignment beats hustleThe role of clarity, positioning, and ICP refinementHis pivot from Done-For-You to Cohorts + CommunityAnd the mindset shifts required to scale a highly creative business sustainablyThis is a masterclass in positioning, design, systems, and treating content as a strategic asset - not decoration.Whether you're a founder, a coach, a designer, or someone reinventing their career on LinkedIn, this is a conversation you will want to save.Chapters:00:00 - Teaser Intro00:41 - Re-Framing, Re-Building01:08 - The Early Days & Becoming a Category of One02:50 - From Crickets to Clarity04:10 - The Coach Who Sparked a Category05:23 - Why LinkedIn™? Why Now?07:41 - Quitting, Drifting, and Rediscovering Entrepreneurship09:20 - Choosing LinkedIn™ Over Instagram09:53 - What a Carousel Really Is (and Why It Works)11:30 - Why Visuals Must Be Simple, Clear, and Fast13:49 - How to Build Leads on LinkedIn From Scratch15:44 - Compounding Through Conversation17:05 - The Turning Point: Selling Through Content18:38 - The Three-Month Danger Window19:45 - Quantity → Quality (No Other Shortcut Exists)22:16 - Why You Should Post BEFORE You Need To26:15 - The Multiple Facets of Content Design28:21 - Nick's Design Rules (And Why They Work)30:30 - How His Client Grew 8k Followers and 80k in Revenue32:22 - Trim the Offer: Why Less > More34:28 - The 60% Rule for Positioning36:22 - D.F.Y → D.I.Y: A Pivot That Scales37:52 - Nick's Current Business Model40:10 - Why He's Leaving Done-For-You Behind42:53 - The Rise of In-Person Events44:58 - Why Build a Community?46:32 - Screen-Sharing, Transparency, and “Winging It”48:06 - Jeff's POV on Clarity, Story, and Power of Voice52:02 - Reframing Stage Nerves into Excitement53:36 - Nick's Public Speaking Trauma (And How He Overcame It)55:54 - Expertise + Stories = Unshakeable Confidence57:15 - The Anchor of Inbound-Only58:10 - Jeff on Remembering Your Own Value59:41 - Jeff's Storytelling Background & Business Model01:02:52 - Naming, Positioning & Not Getting “Too Cute”Connect with Jeff Abracen on LinkedIn [https://www.linkedin.com/in/jeffabracen/]If you are or know a disruptive influencer who would make a great guest, we'd love to hear from you. Every Like, Share, Subscription and Review means a lot.Cover art by Daniel DevoyMusic by Stephen Voyce©2024 The Disruptive Influence Podcast - Jeff Abracen

In this episode of TechMagic, hosts Cathy Hackl and Lee Kebler break down the biggest shifts shaping tech, entertainment, and personal branding. They explore emerging trends, from real-world experiences like Beastland, to the growing influence of spatial computing, and why authentic human content is becoming a premium as AI saturation rises. In the second half, Cathy sits down with David Cash, Founder and CSO of Cash Labs, Founder and Executive Producer of Catalyst Content Haus and Head of Marketing and acting CMO of DeLorean Labs, to discuss building a future-proof personal brand, repurposing content at scale, and why founders must take ownership of their digital presence now. Together, they reveal practical strategies for standing out and earning trust in an AI-driven media landscape.Come for the tech and stay for the magic!David Cash Bio:David Cash is the Founder of Cash Labs and Catalyst, recognized as a leading force in bringing Web3 and emerging technologies to market. After a 12-year acting career and seven years running a production company, working on campaigns for brands like Brisk, Gaviscon, and Netflix, David became an early leader in Web3, authoring the first Master's thesis on NFTs and producing Metaverse Fashion Week. Through Cash Labs, his work has driven billions of impressions and major revenue for global brands. His newest venture, Catalyst, helps executives create high-impact, future-ready content.David Cash on LinkedInKey Discussion Topics: 00:00 Intro: Tech Magic Returns from the Middle East00:03 Beastland: MrBeast's Pop-Up Amusement Park Phenomenon in Riyadh00:08 Apple Vision Pro & Real Madrid: The Future of Immersive Sports Content00:12 Tim Cook's Potential Departure and Apple's Need for Disruption00:16 Meta Quest 3S at Costco for $200: The VR Hardware Game Heats Up00:20 Meet David Cash: From Child Actor to Web3 Pioneer and Content Strategist00:24 Why Business Leaders Must Own Their Content Strategy Now00:27 Catalyst: Productizing Executive Content Creation Into a Luxury Service00:30 How to Build a Personal Brand Session in One Day00:33 The Dead Internet Theory: Why Authentic Voices Are Your Competitive Moat00:36 Syndication Strategy: Turn One Piece of Content Into 1,000 Assets00:37 Legacy Media Still Matters: Why Adweek and Vogue Amplify Personal Brands00:40 The Evolution of Entertainment: From Broadway to Authentic Vlogging00:43 Human-Crafted Content as Luxury: The OnlyFans to OnlyWalks Future00:44 The Metaverse Isn't Web3: Redefining Virtual Spaces and Digital Identity00:48 How Your Content Choices Today Shape Your XR Future Tomorrow00:52 AI as a Tool: When to Use Generative Tech and When to Create Authentically00:53 The "Human Authored" Label: Why AI Slop Is Making Credibility Scarce00:57 Silicon Valley's Billion-Dollar Paradox: Oracle, SoftBank, and Unsustainable Bets01:00 Hardware Matters: Why Lam Research Is the Invisible Infrastructure Winner01:03 Key Takeaways: Personal Branding, Content Strategy, and the Human Edge Hosted on Acast. See acast.com/privacy for more information.

Brett Deister chats it up with Mark, a photography whiz who's been capturing the essence of industrial brands like a pro. The duo dives straight into the nitty-gritty of how killer visuals can totally boost your B2B marketing game. Mark's got the lowdown on why custom images are the real deal—stock photos just ain't cutting it in a world where authenticity reigns supreme. He spills the beans on everything from lighting magic to macro shots that make even the shiniest machine parts look like a million bucks. Plus, they tackle the whole AI thing, discussing how it's not about replacing the human touch but enhancing it in this wild digital age. So, buckle up for some solid insights that'll have you rethinking your content strategy in no time!Brett Deister welcomes Mark Mendoza to the latest installment of Digital Coffee Marketing Brew, where the conversation morphs into a treasure trove of insights on industrial photography and its pivotal role in content marketing. Mark's journey from film photography to owning a commercial studio is peppered with anecdotes that reveal the heart of his craft: creating images that resonate with audiences while showcasing the uniqueness of industrial brands. They share a few laughs over coffee preferences, but quickly pivot to the serious business of visual storytelling. Mark articulates the delicate balance between aesthetics and technicality, explaining how the right imagery can demystify complex products and enhance customer understanding. Key to their discussion is the importance of custom visuals over stock photography, with Mark making a strong case for how authentic images improve brand trust and engagement. The episode also delves into the practicalities of planning a photoshoot, emphasizing the need for collaboration between the photographer and the client to achieve optimal results. Listeners gain valuable insights on the common mistakes brands make in their visual strategies and how to circumvent them. With a mix of expert advice and a friendly vibe, the episode leaves a lasting impression, encouraging marketers to rethink their approach to imagery and embrace the power of authentic photography in their marketing arsenal.Takeaways: The podcast dives deep into how visual content can boost B2B marketing, emphasizing the need for authentic imagery over stock photos to build trust with potential clients. Mark shares his journey from film photography to industrial shoots, highlighting how his expertise in lighting and composition elevates the storytelling element of technical brands. Planning is key when it comes to product photography; having a shot list can make all the difference in capturing the right imagery for marketing campaigns. Brett and Mark discuss the balance between AI tools and traditional photography techniques, noting that while AI is helpful, nothing beats the authenticity of a well-captured photo. Mark stresses the importance of creating an image bank that can serve multiple marketing needs over time, providing ongoing value beyond a single event or campaign. The conversation touches on emerging trends in photography, especially how combining AI with traditional shooting methods can create stunning visuals that resonate with audiences. Links referenced in this episode:MarkMendozaPhoto.comCompanies mentioned in this episode: FLIR Systems Accutronics Mark Mendoza Photography

In this powerful mastermind session of Investor Impact: Power Talks with Vinney Chopra, host Vinney Smile Chopra brings his signature positivity, humor, and wisdom to a raw, real conversation about raising capital and scaling multifamily portfolios. Joined by his Inner Circle members—including deal partners navigating real transactions—they dive deep into what actually drives momentum in real estate: mindset, clarity, and consistent action.   The discussion centers around how confidence and abundance thinking lead to better decisions, smoother deals, and investor trust.   The group openly shares their current projects and challenges, exploring:

What if the stories buried in your everyday life held the power to scale your business? In this conversation, Olivia Atkin sits down with content strategist and conversion copy powerhouse Zhanna Blazej, the visionary behind the Conversion Method and Iris AI. Together, they unpack how authentic storytelling, paired with intentional strategy, can create content that connects, converts, and sustains your momentum as a business owner.Zhanna shares the behind the scenes journey of building Iris, how entrepreneurs unknowingly sabotage their content, and what it really takes to transform personal reflections into magnetic client attracting posts. Whether you're overwhelmed by content demands or seeking a smarter way to show up online, this episode is your permission slip to simplify, systemize, and scale in your own voice.Want to start your own podcast, grow your show, or get featured as a guest? Let's map it out together. Book a free clarity call with Olivia to explore the next best move for your podcast strategy whether you're building from scratch, ready to scale, or looking to use guesting to grow your brand. MeetwithOlivia.meNeed more inspiration or tools?Access Olivia's book, podcast growth resources, and done-for-you support at Achieving-Success.comGet the Podcast Growth Partner For Yourself: Want to cut your content time from 12–20 hours a week down to under 30 minutes without sacrificing strategy, voice, or quality? The Podcast Growth Partner is the customized AI system built from Olivia Atkin's proven frameworks, giving you titles, descriptions, SEO, and monetization support in minutes. Access it here: ACHIEVING SUCCESS LLCStay Connected With Us:LinkedIn: achieving-success-llcInstagram: @_achievingsuccessTwitter: @_achievesuccessFacebook: @Achieving SuccessYou Can Find Zhanna Blazej:Facebook: zhannablazejInstagram: zhannablazejWebsite: www.zhannablazej.comFree Resource From Zhanna Blazej:Want to learn the foundational principles behind the Conversion Method and start creating content that connects and converts? Download Zhanna's free guide here: www.zhannablazej.com/guideBecome a supporter of this podcast: https://www.spreaker.com/podcast/achieving-success-with-olivia-atkin--5743662/support.

Content strategy success hinges on three measurable outcomes. Benji Block, founder of Signature Series and former Executive Producer of B2B Growth podcast, breaks down the metrics that matter for B2B brands. He outlines a framework measuring click-through rates on thumbnails and titles, average view duration for consumption quality, and downstream engagement including comments, website visits, and real-world conversations that drive business results.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Content strategy success hinges on three measurable outcomes. Benji Block, founder of Signature Series and former Executive Producer of B2B Growth podcast, breaks down the metrics that matter for B2B brands. He outlines a framework measuring click-through rates on thumbnails and titles, average view duration for consumption quality, and downstream engagement including comments, website visits, and real-world conversations that drive business results.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

The brands everyone talks about are not the safest ones. They are the bold ones.And few people understand that better than Nick Tran.The former TikTok Global Head of Marketing and current Diageo President and CMO joins Marketing Trends to break down how he built momentum inside fast moving environments, rebuilt brands under pressure, and helped TikTok become a cultural engine instead of just another app.Nick explains why the traditional marketing playbook is obsolete, how to create ideas that move culture instead of reacting to it, and what today's fastest moving teams get wrong about attention, creativity, and risk. CHAPTERS / KEY MOMENTS00:00 Engineering a Viral Influencer02:20 What Bold Marketing Looks Like in 202604:20 Crisis Marketing at Taco Bell07:05 Lessons From Stance and Samsung09:30 Reinventing Hulu With Culture Marketing11:00 Why the Old Marketing Playbook Is Dead13:40 Inside TikTok's Project Cheetah16:45 Making Creators Culturally Famous on Purpose19:35 Five Marketing Behaviors Leaders Must Unlearn22:20 The ROI Trap and Bad Marketing Metrics25:00 Why Modern CMOs Should Become CEOs26:00 The Ocean Spray x DogFace420 Breakout Moment29:10 The Rise of AI Influencers and Virtual Icons30:00 Worldbuilding: The Future of Brand Marketing33:00 Reinventing Ciroc Through Lifestyle Experiences37:00 Pickleball, Pop-Ups, and The New Experiential Playbook43:00 Out-of-Home Creative, Simplicity, and Cultural Signals This episode is brought to you by Lightricks. LTX is the all-in-one creative suite for AI-driven video production; built by Lightricks to take you from idea to final 4K render in one streamlined workspace.Powered by LTX-2, our next-generation creative engine, LTX lets you move faster, collaborate seamlessly, and deliver studio-quality results without compromise. Try it today at ltx.studio Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

The 2026 B2B Content Strategy Most Marketers MissMost teams ship more content than ever… but almost none of it helps buyers do their job this week.In this 5-minute Mid-Week Musing, we break down a modern b2b content strategy 2026 and how B2B marketers can use it to build trust, stay memorable, and make their product the natural next step.Tune in and learn:+ Why “helpful content” means solving one real job your ICP has this week+ How Rivet's Construction Is Hard show turned content into 70% of pipeline+ How to make your product the conclusion of the story, not the headline actPerfect for small-team marketers looking for fast, actionable plays to use this week.-----------------------------------------------------

Send us a textSharing the exact conversation that helped one of my clients go from spiralling into “should I just do more?” to seeing what was really keeping her stuck.If your message has felt off or your content's just not landing, you need to hear this.

Today, I'm bringing you some real talk about making content creation easy, especially with the holiday season in full swing. If you're feeling overwhelmed by all the social media “rules,” you are not alone, that's why I'm sharing my simple approach to building a content strategy that actually works. I'm breaking down my signature 4H Method framework (Heard, Helpful, Humor, and Happenings) so you can trade rigid content buckets for posts that always connect and resonate, so you can grow your business whether you're posting once a week or three times a day. I'll also discuss how to pick a posting rhythm that feels good for you, and be sure to stick around for some of my favorite hooks and ideas to get you started!In this episode we'll be covering:Dtiching the content creation overwhelm during the busy holiday season.Feeling stuck with content marketing buckets and rigid notions of when and how often to post.Tips for picking a posting rhythm that fits your lifestyle and goals.Creating content that evokes feeling, resonates and connects, leading to followers, authority, and conversions. How using any of the 4H's can be nurturing and engaging.Examples of viral hooks and relatable content ideas to boost audience connection.Featured content in this episode:Webinar: 4H Method FixDear AlgorithmThe hook that's blowing up peoples accounts right nowBirthdayScorpio Season Back with your long distance friend!Recommended episodes:Episode 049: Relatable Humor That Says “They Get Me!”Episode 067: The Importance of Belonging on Social MediaEpisode 075: Here's What I Would Post for You on Instagram This WeekEpisode 086: Give Your Social Media Content a Holiday TwistSend a message!If you use the send a message option above, be sure to include your email address if you would like a reply! (Please allow 3-5 business days for a response) Join me in the Reels Lab! Love this conversation? Make sure to follow and subscribe so you never miss an episode. Connect with me on Instagram!

Going viral isn't luck — it's data, precision, and resonance. In this raw behind-the-scenes episode, Kehla G breaks down exactly how she used ChatGPT, deep research, and her own Instagram analytics to go viral — not once, but repeatedly. You'll hear how her monthly views skyrocketed from 50K to over 200K, how she gained 300+ new followers in under three weeks, and how AI became her most powerful mirror for refining her content, message, and momentum. Forget “copy what worked for me” formulas — this episode shows you how to analyze your own data to build virality that's authentic to your frequency and design. You'll learn: ✨ How ChatGPT can pull deep-research data on your ideal client ⚙️ How to export, analyze, and decode your Instagram content using Meta Business Suite

In this episode, we're giving you a full behind-the-scenes look at what's been happening during one of our biggest weeks of growth yet! We're sharing the new team members we've added, how we're organizing our expanding workflow, and the exact strategies we're using to create content for Black Friday.Whether you're an Amazon influencer gearing up for the biggest shopping week of the year or you're just curious how we're scaling during this crazy season, this episode is packed with practical tips, mindset shifts, and real-time updates you can apply to your own business right now.We break down what's working, what we're testing, and how we're staying ahead during this wild (but exciting!) time of year. Tune in for inspo, strategy, and a peek inside our Black Friday playbook.Everything Envy Links:Amazon Store: https://urlgeni.us/amzn/podcast_storefront_EEInstagram: https://urlgeni.us/instagram/podcast_IG_EETikTok:  https://urlgeni.us/tiktok/podcast_tiktok_EEPinterest:  https://urlgeni.us/pinterest/podcast_pinterest_Facebook Group:  https://urlgeni.us/facebook/podcast_FBdealsgroup_EESign up for our newsletter:  https://urlgeni.us/podcast_newsletter_EEOur website:  https://urlgeni.us/podcast_website_The TECH tools we use in our podcast recording studio: ⁠⁠https://urlgeni.us/amazon/podcast_influencertools_EEClick here to get our vision board template: https://urlgeni.us/podcast_visionboard_EEBelow are affiliate links to some really cool tools that we use in our business. We do earn a tiny commission if you click any of our affiliate links so THANK YOU in advance! :)Collecting all the data is probably one of the most important things you should do for your business! We use URLgenius to easily track ours!https://app.urlgeni.us/signup?urlg_referrer=everything_envyFloDesk is what we use to create our beautiful newsletters and emails: https://partners.flodesk.com/x7detoz05nk1Interested in the tool we use to collect email addresses and send them straight to FloDesk? Check out AppSumo using our affiliate link!  https://urlgeni.us/podcast_appsumo_EE

How Can B2B Marketers and Sales Teams Strengthen Results by Slowing Down Their Content Strategy?In this episode of B2B Marketing Excellence & AI, Donna Peterson shares an honest reflection on her lifelong tendency to rush, whether lifting weights or creating marketing campaigns, and what it taught her about strength, patience, and long-term results.Donna explains how slowing down helped her focus on what truly matters and how that same mindset applies to B2B marketing and sales alignment. When teams take time to understand their audience, measure what is working, and give each message more meaning, they build stronger relationships and measurable results. It is not about doing more; it is about doing what matters well.Through this episode, listeners will discover how slowing down their B2B marketing strategy can lead to greater clarity, trust, and long-term sales success. Donna encourages marketers and sales professionals to pause, reflect, and give each message the attention it deserves, because meaningful connections take time to build.Key Takeaways:Review your recent campaigns. Ask: Was this content created for output or for outcome? Identify what truly resonated with your audience and what felt rushed. Taking the time to reflect helps uncover insights that strengthen future marketing results.Add more weight to your message. Instead of producing high-volume, low-value content, focus on meaningful, insight-driven pieces that solve real problems and strengthen trust. Depth creates credibility and lasting impact.Establish a sustainable rhythm. Develop a steady pace for marketing and sales efforts that allows time for reflection, collaboration, and improvement. Consistency with purpose leads to stronger relationships, better alignment, and more qualified opportunities.Donna also highlights how AI tools can support this process by analyzing engagement patterns and helping teams spend more time building authentic connections. Using AI in B2B marketing strategy allows marketers to stay thoughtful and intentional without losing the human element.This episode will inspire B2B marketers and sales teams to slow down, focus on quality over quantity, and strengthen results through genuine, relationship-based marketing.Timestamps:00:00 Introduction: Are You Rushing Your Marketing?00:14 Personal Story: Fitness and Marketing Parallels00:58 The Problem with Rushing in Marketing02:15 The Importance of Slowing Down03:08 Creating Meaningful Content04:37 Building Trust with Your Audience05:45 Steps to Improve Your Marketing Strategy14:55 The Role of AI in Marketing16:29 Establishing a Sustainable Marketing Rhythm21:56 Conclusion: Authenticity and Long-Term SuccessContact Information: *** Reach out to dpeterson@worldinnovators.comif you'd like help building a marketing strategy that builds relationships and/or AI training for individuals or full teams. *** Visit www.worldinnovators.comfor more resources on building stronger marketing and leadership strategies. *** Subscribe to the B2B Marketing Excellence & AI Podcast for weekly insights into marketing, leadership, and the future of AI.

What if the secret to doubling your sales wasn't about doing more, but about doing less — and doing it intentionally? In this episode, Nicole shares how she transformed her business by breaking free from the content hamster wheel and focusing her energy on what truly moves the needle. She opens up about the fear-driven patterns that keep entrepreneurs in overdrive — from anxious action to creative burnout — and how regulating your nervous system can completely change how you show up and make decisions. Nicole also reveals the turning point that led her to reimagine her entire content strategy, turning one hour of focused work per week into over $200K in annual sales. You'll hear the real story behind how she built an evergreen content machine using her podcast as the hub — a system that lets her stay visible, consistent, and connected to her audience without being glued to social media. She also explains why short-form trends rarely build trust, and how long-form storytelling can establish your authority faster and more authentically than you might think. If you're tired of chasing the algorithm, feeling scattered, or wondering how to create meaningful momentum with less stress, this episode will show you a new way to grow your business — one that's grounded, intentional, and deeply aligned with who you are. Tune in now! Learn more about your Human Design and get your full chart for free at https://www.nicolelaino.com/chart Register for the upcoming free 5-day masterclass, The Authority Accelerator in HD: Create Your Million Dollar Message in 5 Days Using Human Design at https://www.nicolelaino.com/masterclass   Learn more about the Business By Design Mentorship at https://nicolelaino.com/enroll   Be sure to visit nicolelaino.com/podcastlinks for all of the current links to events, freebies, and more!    If you enjoyed this week's episode, I'd so appreciate you doing a few things for me:  Please subscribe to the podcast on Apple Podcasts, Spotify, or wherever you listen! Rate and review the podcast on Apple Podcasts.  Tag me @nicolelainoofficial on your IG stories with a story of you listening to the podcast and I'll make sure to share your post!  Interested in learning more about working with me? Click here to learn more about how we can work together.   

Search is changing fast. We're no longer just writing for algorithms; we're writing for AI. This week, I'm joined by Brian Piper, co-author of Epic Content Marketing and Director of Content Strategy at the University of Rochester, to talk about how discoverability works in the age of AI.Brian breaks down how search results are shifting toward AI answers and virtual assistants, what “AEO” (Answer Engine Optimization) means for creators, and why the days of relying solely on keywords and backlinks are behind us. We dig into how brands and creators can build real authority, the growing role of human experience, and what it takes to stay visible when algorithms are doing the curating.If you're creating content and wondering why views or traffic look different lately, this conversation will help you understand what's happening, what's coming next, and how to adapt without burning out or chasing every new trend.Key TakeawaysThink beyond Google: ChatGPT, Perplexity, and Gemini are shaping the next generation of discovery, make sure your content lives where they pull from.Don't block AI crawlers: Brian compared it to blocking Google. If AI tools can't crawl your site, your content won't appear in their answers or citations.Focus on trust and authority: Experience, expertise, and credibility (E-E-A-T) matter more than ever. AI tends to favor content from proven, trustworthy voices.Use AI for data and gap analysis: Let AI analyze your content performance and surface opportunities you might miss, from untapped questions to new topic clusters.Keep humans in the loop: AI is great at summarizing, but humans create the fresh ideas that move things forward.Diversify your discoverability: AI pulls from everywhere, social, blogs, video, and podcasts, so focus on visibility across platforms rather than ranking on one.ResourcesBrian Piper: brianwpiper.comBook: Epic Content Marketing by Joe Pulizzi and Brian PiperBrian's Podcast: AI for UFollow Brian on LinkedIn: linkedin.com/in/brianwpiper----------------------Ecamm - Your go-to solution for crafting outstanding live shows and podcasts. - Get 15% off your first payment with promo code JEFF15SocialMediaNewsLive.com - Dive into our website for comprehensive episode breakdowns.Youtube.com - Tune in live, chat with us directly, and be part of the conversation. Or, revisit our archive of past broadcasts to stay updated.Facebook - Stream our show live and chat with us in real time. Connect, engage, and be a part of our community.Email - Subscribe and never miss a live show...

If you're wondering how to stay relevant and write content that actually connects in the AI era—we need to talk about what's really working in 2026.In this episode, I'm breaking down the top 3 copywriting trends I'm seeing that are reshaping the way heart-centered entrepreneurs market and message their offers. These predictions are grounded in what's already shifting across my clients, peers, and my own business.What We Cover:The 3 shifts you need to know NOW for success in 2026 (and beyond)Why “human vs. AI” is the wrong question—and what matters moreHow to write for AI search and for real peopleWhat support clients want (what's working NOW)Future-proofing your content so it still converts a year from now➡️ SHOW NOTES: Grab all the links and resources mentioned in this episode on the blog here! https://www.megankachigan.com/2026-copywriting-trendsHave a question about digital marketing, messaging, or copywriting? Get YOUR questions answered on the show! Submit here → https://forms.gle/9rPT7dtAKQCErzUg6FREE RESOURCE: Copy not converting? Increase your conversion rate in 30-mins or less with my free Messaging & Positioning Audit.CONNECT WITH MEGAN:Join My Inbox Community → www.megankachigan.com/emailWebsite → www.megankachigan.comLinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/Threads → https://www.threads.net/@megankachiganInstagram → https://www.instagram.com/megankachigan/Join Copy Clarity Club to be confident your copy will convert with weekly feedback and support.

What if you could increase your engagement before the year ends…without creating anything new? Daniel and Jay drop a content hack that's stupid simple but insanely effective: how to use your “most” moments to crush year-end marketing. They reveal how to turn your existing data into scroll-stopping roundups (your most downloaded, most viewed, most shared) and why this psychology-driven approach works every single time. Plus, you can use AI to do all the heavy lifting in minutes. They break down: > Why “most” is the most powerful word in marketing > How to repurpose your top-performing content with AI > The end-of-year mindset every audience falls for If you're a marketer, creator, or brand looking for a no-cost, high-impact way to finish strong in 2025, this one's for you.

She didn't start out in writing. With roots in computer science and a pivot into business, Sarah discovered copywriting as the perfect blend of creativity and commerce. From $10 blog posts on Fiverr to hundreds of completed gigs, she's built a sustainable brand through consistency, experimentation, and serious craft.In this episode, we get into:What copywriting really is (and isn't)How AI is helping (not replacing) real writersThe “Fiverr-as-practice” mentalityManaging content across TikTok, Instagram, Reddit and moreThe power of repurposing and storytelling across platformsEmail, Substack, and why she's jumping on podcastsWhether you're a marketer, solopreneur, or just trying to make sense of your content strategy, this episode offers a sharp take on how to survive (and thrive) in today's attention economy.

In this episode, Vickie Dickson calls out the online pressure to be everywhere, all the time — and shares why social media is just the snack, not the main meal. She walks you through the power of long-form content (like blogs, podcasts, YouTube, and email), and how it works with your Human Design to build credibility, consistency, and a business that lasts.Long-form content is where your authority grows. It lasts longer, builds trust faster, and deepens connection in ways social media never can. If you're exhausted by the constant scroll and short-form churn, this episode will remind you what actually creates sustainability in your business.You'll learn:Why social media reach is short-term but long-form builds longevityHow SEO and AI indexing make long-form content discoverable for yearsWhy trust is at an all-time low — and how long-form rebuilds itThe difference between visibility (short-form) and conversion (long-form)How to choose your long-form platform based on your Human Design typeWhy mastery beats omnipresence every timeHow your Human Design Throat Centre can help you decide which content creation process fits you best. Reflect:Are you feeding an algorithm or building a foundation?Which long-form platform feels most natural for your energy — writing, speaking, or video?What are your audience actually searching for when they need what you offer?How can you create in a way that aligns with your Human Design instead of fighting it?Take Action:☐ Choose one long-form platform (podcast, blog, YouTube, or email).☐ Brainstorm 3 core topics your audience searches for — and optimize around them.☐ Create one piece of long-form content this week and repurpose it for social.☐ Focus on consistency that fits your energy, not the algorithm's demands.Get on Vickie's Black Friday Early Bird List to access brand-new offers designed to help you build your content foundation and grow sustainably. https://vickiedickson.kit.com/blackfriday2025

As the U.S. government shutdown drags on, uncertainty continues to build for both investors and everyday Americans. In this episode of J.P. Morgan's Making Sense, Samantha Azzarello, head of Content Strategy, sits down with chief U.S. economist Michael Feroli and Jay Barry, head of Global Rates Strategy, to explore the impacts of the prolonged shutdown. How is it weighing on consumer sentiment and economic growth, and how are markets responding? Plus, have expectations for Fed policy changed as a result?    This episode was recorded on November 7, 2025.   This communication is provided for information purposes only. Please visit www.jpmm.com/research/disclosures for important disclosures. JPMorgan Chase & Co. or its affiliates and/or subsidiaries (collectively, J.P. Morgan) normally make a market and trade as principal in securities, other financial products and other asset classes that may be discussed in this communication. This communication has been prepared based upon information from sources believed to be reliable, but J.P. Morgan does not warrant its completeness or accuracy except with respect to any disclosures relative to J.P. Morgan and/or its affiliates and an analyst's involvement with any company (or security, other financial product or other asset class) that may be the subject of this communication. Any opinions and estimates constitute our judgment as of the date of this material and are subject to change without notice. Past performance is not indicative of future results. This communication is not intended as an offer or solicitation for the purchase or sale of any financial instrument. J.P. Morgan Research does not provide individually tailored investment advice. Any opinions and recommendations herein do not take into account individual circumstances, objectives, or needs and are not intended as recommendations of particular securities, financial instruments or strategies. You must make your own independent decisions regarding any securities, financial instruments or strategies mentioned or related to the information herein. Periodic updates may be provided on companies, issuers or industries based on specific developments or announcements, market conditions or any other publicly available information. However, J.P. Morgan may be restricted from updating information contained in this communication for regulatory or other reasons. This communication may not be redistributed or retransmitted, in whole or in part, or in any form or manner, without the express written consent of J.P. Morgan. Any unauthorized use or disclosure is prohibited. Receipt and review of this information constitutes your agreement not to redistribute or retransmit the contents and information contained in this communication without first obtaining express permission from an authorized officer of J.P. Morgan. Copyright 2025, JPMorganChase & Co. All rights reserved.

*This is a rerun of a previous DTM episode. Manick Bhan is the founder and CTO of Search Atlas, a cutting-edge SEO and content marketing platform powering over 20,000 websites and 5,000 agencies. A serial entrepreneur and respected thought leader in the SEO industry, Manick previously founded RankPay and has spent over a decade pushing the boundaries of search technology. In this episode, he joins John Jantsch to break down the future of SEO, the disruptive impact of AI and LLMs like ChatGPT, and how marketers can evolve beyond outdated strategies. Listeners will gain actionable insights into building high-converting content, mastering SEO automation, and future-proofing their digital marketing efforts. 00:00 Opening 01:03 Introducing Manick Bhan 01:32 Why Was Search Atlas Created? 03:53 Is SEO Dead? 06:12 Why is Conversion Higher From AI Search Than Google?:07:32 RIsk vs Opportunity with AI Search 09:12 Optimizing Content for Competitive Search 42 How Should Marketers Think about AI Today? 14:28 Quality vs Quanity 17:42 Rented vs Owned Spaces 20:09 Lessons Learned from a Founder Rate, Review, & Follow If you liked this episode, please rate and review the show. Let us know what you loved most about the episode. Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today!

In this live SocialNext Toronto 2025 conversation, guest host Maddie Alvarez sits down with Lana Rogers, founder of Gentle Lion Communications, for a candid and tactical talk on media scarcity, creative burnout, and why PR isn't just about landing one big headline.Lana breaks down how the media landscape is shifting in real time and what brands and agencies can do to stay relevant, thoughtful, and audience-centered. From earned media realities to owned channel strategy, she outlines a smarter approach to storytelling, trust-building, and campaign planning in a noisy and fragmented landscape.If you're a marketer, comms lead, or founder still chasing the golden press hit, this episode will reset your thinking. Spoiler: that Globe and Mail article might not move the needle the way you think.

“Reddit is a great way to dive into those sub-communities, understand what people's concerns are, what side effects they're experiencing… it really gives you the tools.” At HLTH 2025, Cara Buscaglia of Talkwalker reminded us that the best healthcare insights often live in unexpected places. In this interview, she unpacks how platforms like Reddit are gold mines for understanding real patient concerns—and how those insights can shape content strategy, FAQs, thought leadership, and beyond.

Justin Loncaric reveals how he reignited his purpose, transformed his business through authenticity and consistency, and discovered the deeper meaning of success that begins when you stop chasing deals and start serving people.See full article: https://www.unitedstatesrealestateinvestor.com/from-stagnant-to-unstoppable-building-a-purpose-driven-life-and-business-with-justin-loncaric/(00:00) - Welcome Back to The REI Agent Podcast(00:08) - Introduction to Guest Justin Loncaric from Canada(00:30) - Justin Explains His Niche and Market Focus(01:45) - How 20 Years in Real Estate Led to Finding a True Niche(02:27) - The Catalyst That Changed Justin's Career Direction(04:43) - From Being Uncoachable to Fully Coachable(05:06) - Discovering Jesslyn Uvell and The Listings Lab(05:35) - Marriage, Motivation, and Taking Life Seriously(05:54) - Working with His Mother's Team and Learning the Buyer's Side(08:10) - How Buyer Experience Builds Trust and Expertise(09:30) - Handling Protective Parents and Skeptical Buyers(11:03) - The Aluminum Wiring Home Inspection Disaster(13:11) - Learning from Failure and Asking the Right Questions(14:02) - Building Trust Through Integrity and Transparency(14:45) - Creating Raving Fans Through Genuine Care(15:51) - The Power of Simple Communication in Real Estate(16:19) - Turning Buyer Knowledge into Seller Expertise(17:16) - Small Fixes That Add Big Value Before Listing(18:37) - Overlooked Details That Make or Break Home Sales(19:23) - Justin's Hot Take: Staging Is BS(20:09) - The Problem with Modern Staging Trends(22:19) - Matching the Staging Style to the Story of the Home(23:40) - Helping Buyers Tell Their Own Story(24:56) - The Art and Psychology Behind Home Presentation(25:22) - The Story of Your Home Questionnaire(27:17) - Why Storytelling Is More Powerful Than Facts(27:55) - Integrating Storytelling into Video Marketing(29:06) - Using ChatGPT to Craft Listing Scripts(29:33) - The Three Buckets of Content Strategy(31:43) - How Personal Content Builds Trust and Connection(34:51) - Consistency: The Key to Social Media Success(36:41) - Why Not Every Client Is the Right Client(37:10) - Integrity Over Income: Staying Honest in Pricing(38:59) - Action Beats Perfection in Real Estate(40:50) - The Life-Changing Quote from Neil deGrasse Tyson(41:10) - Applying Purpose and Humanity to Real Estate(42:54) - Book Recommendation: More Money, Less Hustle by Jesslyn Uvell(43:03) - Where to Find and Follow Justin Loncaric(44:43) - Final Thoughts from Mattias and Erica(45:03) - The REI Agent Outro and DisclaimerContact Justin Loncarichttps://www.karenpaul.com/team-member/justin-loncaric/https://www.facebook.com/justin.loncarichttps://www.instagram.com/justinloncaric/https://www.linkedin.com/in/justinloncaric/https://www.youtube.com/@justinloncaric3140If Justin's story reminded you that purpose and authenticity create real success, take that next step toward your transformation, visit https://reiagent.com

Jeremy Lee Miner (IG:@jeremyleeminer) an author, the founder of Seventh Level, and the creator of the NEPQ method (Neuro-Emotional Persuasion Questioning). He is recognized as a leading sales trainer, specializing in behavioral science and neuro-psychology to teach advanced persuasion techniques. ————————————————————

In this special episode of the She Believed She Could™ Podcast, host Allison Walsh sits down with Carolina and Carlos Flores, founders of Hi Hello Labs, to talk about building a service driven brand, creating professional content that actually moves the needle, and why the right collaborators help you stay focused on your genius while they handle the execution.We cover how to pitch and structure win win brand collaborations, the mindset blocks that keep creators from hitting publish, and real examples of media that created measurable community impact, including a UN project tied to YouTube Health and a corporate series that sparked donations and awareness.In this episodeThe power of partnership and staying in your laneWhy professional content is a magnet for future opportunitiesDiscovery before the pitch and how to over deliver for sponsorsBreaking through perfectionism, fear, and imposter syndromeAccountability, confidence, and making it easy to hit publishFrom nonprofit storytelling to corporate campaigns with impactHow Hi Hello Labs helps good people make good contentChapters00:00 Welcome and why partnership matters02:10 Meet Carolina and Carlos of Hi Hello Labs06:30 From first studio session to full creative partnership12:05 Content that creates real world impact18:20 Pitching brands the right way and reporting outcomes23:40 Mindset blocks and tools to move through them29:55 Collaboration that compounds your mission36:20 Corporate storytelling, community impact, and sponsorships43:10 Confidence and showing up authentically47:50 Where to find Hi Hello LabsConnect with Hi Hello LabsWebsite: hihellolabs.comInstagram: @hihellolabs / @carlosflores / @carolinadiplanfloresdWork with AllisonReady to turn your story into a service-driven brand that opens doors and expands your impact? 

In this episode, I'm diving deep into an essential question for aspiring entrepreneurs: What should your membership program actually include? Inspired by questions from dedicated listener and Startup Society member Cheryl Kosner, I'm providing valuable insights for those considering launching or enhancing their own membership offerings.I start with my own journey of creating a successful membership program, discussing the struggle that comes with deciding how much content is necessary before launching, as well as the importance of validating ideas through market research and initially adopting a minimalist approach, which goes hand-in-hand with structuring content to keep members engaged without overwhelming them. We all want to avoid a tiresome content treadmill!I highlight various phases of my membership's growth, beginning with the launch in 2018. I explain how I navigated various changes to create a sustainable program that grows alongside its members.If you're curious about how to manage content creation without burning out, you'll learn my key strategies that have allowed me to maintain quality without the constant need to produce new materials each week. I stress the importance of solid training that members can access at their own pace and show how a membership's value doesn't solely rely on the frequency of new content. Instead, sustaining engagement through community interaction and live events holds significant value, ensuring members find ongoing reasons to remain subscribed.This episode will provide you with practical insights like:- Effective strategies for launching a membership program tailored to member needs- Key decisions surrounding content creation and ongoing development- Tips for balancing content production with member engagement to avoid burnout- Ways to create lasting value in a membership beyond just new tutorials or coursesIf you're considering starting or improving your own membership program, tune in for a candid conversation that paves the way for you to build a thriving community and financial independence without sacrificing your freedom.Chapters:0:00: What should your membership actually include?1:31: The Freedom of Entrepreneurship5:19: Phases of Content Development10:01: Shifting to Guest Experts13:03: Creating Sustainable Membership Models18:59: Listener Questions and Wrap-UpWant to quit your job in the next 6-18 months with passive income from selling digital products online? Check out Startup Society.Have you already started your business, but it isn't generating consistent income? Schedule a free, 30-minute strategy session with our team to get unstuck!FREE Resources to Grow Your Online Business:Grab our free course, Small Business 101: https://gillianperkins.com/free-training-small-business-101/ Write a Profit Plan for Your Business : http://gillianperkins.com/free-profit-plan Work with Gillian Perkins:Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins

Pinterest isn't just for recipes and travel inspo. Here's how to use it for real business growth:What if your blog could keep bringing in traffic for years—without needing to perform on Instagram or churn out more content?That's exactly what Kate Ahl, founder of Simple Pin Media, helps business owners do with Pinterest. In this conversation, we break down how to actually use Pinterest as a traffic driver (not just a digital vision board), why it works so well for content you've already created, and the surprisingly simple way to start leveraging it today.If you've written blog posts, launched a podcast, or created freebies for your email list—this is how to make them work harder with less effort.In this episode, we cover:The biggest Pinterest myth most business owners still believeA surprising example of keyword research that might change your SEO strategyThe #1 goal Kate recommends for most service providers on PinterestHow to actually track success on the platform (without obsessing over views)Kate's answer to “How often should I pin?”The difference between Pinterest keywords vs. Google SEOA personal traffic comparison that might change how you use InstagramYour Next Step: If you're already creating pillar content—make it do more. This is exactly the kind of repurposing we help you build into a sustainable marketing rhythm. Start by grabbing my free messaging audit to make sure your content is set up to convert.Connect with our Guest:Visit Kate at simplepinmedia.com and subscribe to her Pinterest Made Simple newsletter.Join Copy Clarity Club to be confident your copy will convert with weekly feedback and support.

In this episode of Content, Briefly, Jimmy Daly sits down with Eric Doty and Chloe Thompson to ask a big question: Does strategy still matter in content marketing?As AI accelerates change across every channel, the trio explores how content teams can balance experimentation withlong-term planning. They discuss why “random acts of content” are still a trap, how to adapt strategy on shorter timelines, and which fundamentals—brand, positioning, messaging—remain constant.They also touch on shrinking teams, the blurred lines between content and enablement, and why AI might actually give marketers space to be creative again. It's an honest look at how strategy is evolving in an era of speed, uncertainty, and endless possibility.This episode is sponsored by Ahrefs. Sign up for Ahrefs Webmaster Tools for free to improve your site's SEO performance and grow traffic from search.************************Useful Links:Follow Jimmy on LinkedIn: https://www.linkedin.com/in/jimmydaly/Follow Eric on LinkedIn: https://www.linkedin.com/in/edoty/Follow Chloe on LinkedIn: https://www.linkedin.com/in/chloethompson3/************************Stay Tuned:► Website: https://www.superpath.co/► YouTube: https://www.youtube.com/@superpath► LinkedIn: https://www.linkedin.com/company/superpath/► Twitter: https://twitter.com/superpathco************************Don't forget to leave us a five-star review and subscribe to our YouTube channel.

Bold Bean Co grew 250% by redefining beans as a premium, building community through storytelling, and scaling with purpose.For more on Bold Bean Co and show notes click here Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

This episode? Oh man, it went in a whole different direction… and we loved it. I was gonna talk about how to make content creation easier (don't worry — we'll get to that later)… but then Fonzi started telling me a story. And I stopped him right there. Because I knew we had to hit record. We dug into something most people totally miss when it comes to content and sales. And it has nothing to do with having a huge following or fancy funnels. It's something we call the Pipeline Platform — but don't get it twisted. It's not just a podcast. It's way more powerful than that… if you do it right. We shared what helped us cross our first 6-figures, and why we're going all in on it again. And yeah, we dropped some golden boulders — not nuggets — that could totally shift the way you grow your biz. Wanna know how to: - Get in front of dream clients without pitching them? - Turn content into high-trust convos? - Create value, build trust, and open doors… all at once? Then hit play. Oh — and if you're stuck, overwhelmed, or just tired of guessing what to post… join our free 1-on-1 Content Clarity Challenge. Go to

How can large organizations harness the power of AI for content creation while simultaneously mitigating the risks that come with exponentially scaling content volume and velocity? Agility requires adaptation to new ways of working as well as adapting governance and oversight processes to maintain brand integrity and manage risk in the new paradigm that AI has helped to create. It also requires the ability to quickly react and adjust content strategies in response to real-time performance data and market shifts. This episode is brought to you by Markup AI. AI can create content, but Markup AI's Content Guardian AgentsSM perfect your content. Markup AI instantly scans, scores, and rewrites any content to enforce your standards for brand voice, terminology, and compliance, giving you the confidence you need to scale your use of AI. Learn more at www.markup.ai. Today, we're going to talk about navigating the exciting but often treacherous landscape of AI-driven content creation. The sheer volume of content being generated presents unprecedented challenges for maintaining quality, consistency, and brand integrity. To help me discuss this topic, I'd like to welcome, Matt Blumberg, CEO at Markup AI. About Matt Blumberg Matt is the CEO of Markup AI and has more than 30 years of leadership in scaling global disruptive technology businesses. Matt is passionate about the power of language — being precise with it, using it to move people, and ensuring brands maintain a consistent voice with it — and he is equally passionate about the power of technology to change lives for the better. Before launching Markup AI, Matt successfully launched and led brands and companies including Acrolinx, MovieFone.com division of 777-FILM (acquired by AOL), Return Path (#2 on Fortune Magazine's “Best Companies to Work for” list and later acquired by PSG/Validity), the nonprofit Path Forward, and Bolster, a disruptive platform for executive search in the tech industry. Additionally, Matt is the author of a blog (Startup CEO), a podcast (The Daily Bolster), and three acclaimed books on startup leadership (Startup CEO, Startup CXO, and Startup Boards), further underscoring his expertise and commitment to innovation. Matt is based in New York City. Matt Blumberg on LinkedIn: https://www.linkedin.com/in/blumbergmatt/ Resources Markup AI: https://markup.ai/ The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow Register now for Sitecore Symposium, November 3-5 in Orlando Florida. Use code SYM25-2Media10 to receive 10% off. Go here for more: https://symposium.sitecore.com/ Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

Is your content strategy guided more by hunches than data? Agility requires being nimble enough to adapt everything from a single post to key components of your content strategy based on how real customers are interacting and engaging. Today, we are in New York City at Contentsquare's CX Circle and we're going to talk about listening to what your customers want and how they interact with your content to help a brand create the strongest possible content strategy. To help me discuss this topic, I'd like to welcome Chip Lewis, Director of Web Analytics at Shutterfly. About Chip Lewis Chip Lewis on LinkedIn: https://www.linkedin.com/in/ulianau/ Resources Shutterfly: https://www.shutterfly.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow Register now for Sitecore Symposium, November 3-5 in Orlando Florida. Use code SYM25-2Media10 to receive 10% off. Go here for more: https://symposium.sitecore.com/Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.showCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company