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In this special episode of the She Believed She Could™ Podcast, host Allison Walsh sits down with Carolina and Carlos Flores, founders of Hi Hello Labs, to talk about building a service driven brand, creating professional content that actually moves the needle, and why the right collaborators help you stay focused on your genius while they handle the execution.We cover how to pitch and structure win win brand collaborations, the mindset blocks that keep creators from hitting publish, and real examples of media that created measurable community impact, including a UN project tied to YouTube Health and a corporate series that sparked donations and awareness.In this episodeThe power of partnership and staying in your laneWhy professional content is a magnet for future opportunitiesDiscovery before the pitch and how to over deliver for sponsorsBreaking through perfectionism, fear, and imposter syndromeAccountability, confidence, and making it easy to hit publishFrom nonprofit storytelling to corporate campaigns with impactHow Hi Hello Labs helps good people make good contentChapters00:00 Welcome and why partnership matters02:10 Meet Carolina and Carlos of Hi Hello Labs06:30 From first studio session to full creative partnership12:05 Content that creates real world impact18:20 Pitching brands the right way and reporting outcomes23:40 Mindset blocks and tools to move through them29:55 Collaboration that compounds your mission36:20 Corporate storytelling, community impact, and sponsorships43:10 Confidence and showing up authentically47:50 Where to find Hi Hello LabsConnect with Hi Hello LabsWebsite: hihellolabs.comInstagram: @hihellolabs / @carlosflores / @carolinadiplanfloresdWork with AllisonReady to turn your story into a service-driven brand that opens doors and expands your impact?
In this episode, I'm diving deep into an essential question for aspiring entrepreneurs: What should your membership program actually include? Inspired by questions from dedicated listener and Startup Society member Cheryl Kosner, I'm providing valuable insights for those considering launching or enhancing their own membership offerings.I start with my own journey of creating a successful membership program, discussing the struggle that comes with deciding how much content is necessary before launching, as well as the importance of validating ideas through market research and initially adopting a minimalist approach, which goes hand-in-hand with structuring content to keep members engaged without overwhelming them. We all want to avoid a tiresome content treadmill!I highlight various phases of my membership's growth, beginning with the launch in 2018. I explain how I navigated various changes to create a sustainable program that grows alongside its members.If you're curious about how to manage content creation without burning out, you'll learn my key strategies that have allowed me to maintain quality without the constant need to produce new materials each week. I stress the importance of solid training that members can access at their own pace and show how a membership's value doesn't solely rely on the frequency of new content. Instead, sustaining engagement through community interaction and live events holds significant value, ensuring members find ongoing reasons to remain subscribed.This episode will provide you with practical insights like:- Effective strategies for launching a membership program tailored to member needs- Key decisions surrounding content creation and ongoing development- Tips for balancing content production with member engagement to avoid burnout- Ways to create lasting value in a membership beyond just new tutorials or coursesIf you're considering starting or improving your own membership program, tune in for a candid conversation that paves the way for you to build a thriving community and financial independence without sacrificing your freedom.Chapters:0:00: What should your membership actually include?1:31: The Freedom of Entrepreneurship5:19: Phases of Content Development10:01: Shifting to Guest Experts13:03: Creating Sustainable Membership Models18:59: Listener Questions and Wrap-UpWant to quit your job in the next 6-18 months with passive income from selling digital products online? Check out Startup Society.Have you already started your business, but it isn't generating consistent income? Schedule a free, 30-minute strategy session with our team to get unstuck!FREE Resources to Grow Your Online Business:Grab our free course, Small Business 101: https://gillianperkins.com/free-training-small-business-101/ Write a Profit Plan for Your Business : http://gillianperkins.com/free-profit-plan Work with Gillian Perkins:Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins
In this episode of Talk Commerce, Shaheen Samavati, CEO of Vera Content, discusses the evolving landscape of content marketing, particularly in the context of multilingual strategies and the impact of AI. She shares insights on how businesses are adapting to new technologies while maintaining the human touch in content creation. The conversation also delves into the challenges of managing multilingual teams and the nuances of language in global marketing.takeawaysShaheen Samavati is the CEO of Vera Content, focusing on multilingual content.The demand for high-quality content remains strong despite AI advancements.Businesses are increasingly looking for efficiency in content creation.AI tools are changing the landscape of content marketing.Localization is crucial for effective global marketing strategies.Understanding language nuances is essential for successful communication.The expectation for quick content delivery is rising among clients.Human oversight is necessary to maintain content quality.Vera Content is expanding into UGC and influencer partnerships.Free resources on content marketing are available on Vera Content's website.Chapters00:00Introduction to Shaheen Samavati and Vera Content03:31The Evolution of Content Creation in a Digital Age05:13Adapting to AI in Content Creation09:39Managing Global Teams and Language Barriers11:42The Importance of Localization in Content15:11SEO and LLMs: The Future of Content Optimization17:30The Demand for Quality Content in a Saturated Market19:07The Role of Human Touch in AI-Generated Content
In this episode of Content, Briefly, Jimmy Daly sits down with Eric Doty and Chloe Thompson to ask a big question: Does strategy still matter in content marketing?As AI accelerates change across every channel, the trio explores how content teams can balance experimentation withlong-term planning. They discuss why “random acts of content” are still a trap, how to adapt strategy on shorter timelines, and which fundamentals—brand, positioning, messaging—remain constant.They also touch on shrinking teams, the blurred lines between content and enablement, and why AI might actually give marketers space to be creative again. It's an honest look at how strategy is evolving in an era of speed, uncertainty, and endless possibility.This episode is sponsored by Ahrefs. Sign up for Ahrefs Webmaster Tools for free to improve your site's SEO performance and grow traffic from search.************************Useful Links:Follow Jimmy on LinkedIn: https://www.linkedin.com/in/jimmydaly/Follow Eric on LinkedIn: https://www.linkedin.com/in/edoty/Follow Chloe on LinkedIn: https://www.linkedin.com/in/chloethompson3/************************Stay Tuned:► Website: https://www.superpath.co/► YouTube: https://www.youtube.com/@superpath► LinkedIn: https://www.linkedin.com/company/superpath/► Twitter: https://twitter.com/superpathco************************Don't forget to leave us a five-star review and subscribe to our YouTube channel.
Shopify Masters | The ecommerce business and marketing podcast for ambitious entrepreneurs
Bold Bean Co grew 250% by redefining beans as a premium, building community through storytelling, and scaling with purpose.For more on Bold Bean Co and show notes click here Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.
This episode? Oh man, it went in a whole different direction… and we loved it. I was gonna talk about how to make content creation easier (don't worry — we'll get to that later)… but then Fonzi started telling me a story. And I stopped him right there. Because I knew we had to hit record. We dug into something most people totally miss when it comes to content and sales. And it has nothing to do with having a huge following or fancy funnels. It's something we call the Pipeline Platform — but don't get it twisted. It's not just a podcast. It's way more powerful than that… if you do it right. We shared what helped us cross our first 6-figures, and why we're going all in on it again. And yeah, we dropped some golden boulders — not nuggets — that could totally shift the way you grow your biz. Wanna know how to: - Get in front of dream clients without pitching them? - Turn content into high-trust convos? - Create value, build trust, and open doors… all at once? Then hit play. Oh — and if you're stuck, overwhelmed, or just tired of guessing what to post… join our free 1-on-1 Content Clarity Challenge. Go to
Edge of the Web - An SEO Podcast for Today's Digital Marketer
AI Eats Your Content Is your website feeding the AI overlords? Or hiding all the good stuff under napkins and toggles? On this week's EDGE of the Web, Erin Sparks sits down with Carolyn Shelby, Principal SEO at Yoast, to reveal why your site's juiciest content may be lost to the bots (and your users, too). We dig into Carolyn's strategies for structuring content that's not only valuable to users, but also perfectly plated for LLMs like GPT and Google's AI Overview. From the new LLMs.txt “treasure map” for your website to deep dives on why schema isn't your silver bullet, Carolyn delivers expert guidance (complete with sheet cake metaphors and cafeteria tray analogies) to help you chunk, serve, and show off your best ideas for the AI appetite. And, for those still determined to hide FAQs behind fancy sliders… watch out. Carolyn shares why conversion flow isn't where you think it is, and why making peace with longer, openly structured info pages might just save your SEO bacon (and your server bills). We wrap with practical tips to build up your content strategy for AI, advice on speaking your users' language, and a side of wit. Press play for your weekly dose of SEO smarts, AI survival tactics, and enough food metaphors to power your next content audit! [00:04:51] Content Strategy for AI Search Visibility [00:08:33] Visual Analogy: “Cake & Frosting” Content Model [00:09:31] EDGE of the Web Sponsor: PreWriter.AI from Bruce Clay [00:11:00] Rethinking Page Design: Human UX vs. LLM Accessibility [00:14:04] Redefining Conversion Funnel: From Site-Centric to AI-Centric [00:16:27] Alternate Markdown Versions of Pages [00:18:09] EDGE of the Web Housekeeping Break: Upcoming Guests & News Podcast [00:19:35] Balancing Clarity, Structure & Creativity for Humans and AI [00:24:34] Transition Phrases: Building Logical Bridges in Content [00:28:33] Search Rankings as the Gateway to LLM Visibility [00:30:42] EDGE of The Web Sponsor: Inlinks (WAIKAY) [00:32:11] Required Mindsets: User Intent & Conversational Language [00:36:10] Measuring Performance: Beyond Traditional Rank Tracking [00:39:19] Final Actionable Tip: Create Helpful, Original Content [00:39:57] Where to Find Carolyn: Articles, Social, & Publications Thanks to Our Sponsors! PreWriter.AI: https://edgeofthewebradio.com/prewriter Inlinks WAIKAY https://edgeofthewebradio.com/waikay Follow Our Guest Twitter: @cshel LinkedIn: https://www.linkedin.com/in/cshel/ Resources Learn about Ladonia (DONATE!): https://www.ladonia.org/about/ Carolyn's Posts on LLMS.txt: https://www.cshel.com/ai-seo/how-llms-interpret-content-structuring-for-ai-search-unedited-version/ https://searchengineland.com/llms-txt-isnt-robots-txt-its-a-treasure-map-for-ai-456586
Hyein Yoon (Founder, HY Marketing), who shares proven marketing strategies and expert insights on how to build a successful content strategy for the Korean market. Hyein highlighted some of the key differences between Western and Korean B2B marketing approaches. She discussed the importance of understanding the hierarchical systems, the relationship-driven nature of conducting business, and how these influence decision-making in Korea.
In this episode, Lauren is joined by Lulu's Senior Marketing Manager, Paul Hobday, for an inside look at content strategy with two content marketing nerds. We dive into:
Discoverability isn't “just SEO” anymore. It's the entire customer journey. VML's Chief Discoverability Officer, Heather Physioc, joins host Lacey Peace to unpack how AI search, LLM overviews, social media channels, and agentic assistants are rewriting how customers find, trust, and choose brands. We cover: the rise of zero-click results and GEO (generative engine optimization), why trust + authority beat content volume, connecting your content supply chain, and where to invest next. Practical, human-centered—and way beyond keyword stuffing. Key Moments00:00 Meet Heather Physioc, VML's Chief Discoverability Officer7:33 What Is a Chief Discoverability Officer?10:07 Discoverability's Role in the Modern Customer Journey13:00 The Biggest Gaps in Marketing and CX Today17:00 From 10 Blue Links to AI Overviews: The Timeline of Discoverability22:00 How AI Overviews Are Changing Search Behavior23:45 Three Shifts Defining the AI Search Revolution27:45 Is This the Death of the Website?28:40 Can We Track What People Search on LLMs?30:53 Does SEO Still Matter in an AI-First World?33:17 What Platforms Actually Matter Most Right Now37:00 Building Trust and Authority in the Age of AI Content40:30 The Content Supply Chain: Why Brands Struggle to Connect the Dots43:33 The New Metrics That Actually Matter for Discoverability45:26 Ad Buying and Sponsored Content in LLM Search48:05 The Next Challenges Every Brand Should Prepare For50:00 AI Assistants and the Rise of the AI Buyer54:25 The One Fundamental Truth About Human Search Behavior –Are your teams facing growing demands? Join CX leaders transforming their AI strategy with Agentforce. Start achieving your ambitious goals. Visit salesforce.com/agentforce Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Mama Turned Mompreneur - Work from home moms | Moms in business | Coach for moms
If you've ever sat down to plan a blog post or podcast episode and ended up staring at your list of ideas, wondering where to start, this episode is for you. I'm breaking down the long-form content strategy every mom in business needs — the same one I teach inside The Social Media Detox Club — so you can stop overthinking what to create and start publishing content that actually supports your business goals.You'll learn how to plan your content around your offers and map out topics for every stage of the customer journey. Because long-form content isn't just about visibility — it can be leveraged to nurture and convert your warmest leads.In this episode, you will learn:Why long-form content is essential for staying visible and generating leads without social mediaHow to choose which topics to start with (and stop picking them at random)The three stages of the customer journey and how your content should guide people through eachThe key difference between publishing content that converts vs. content that just fills spaceResources Mentioned in Today's Episode:Join The Social Media Detox ClubWays I Can Serve You:Take the What's Your Visibility Vibe? QuizThe Social Media Detox ClubRecommended Podcast + Business Tools:Email Marketing: Flodesk (14-day Free Trial)Podcast Hosting: Captivate (7-Day Free Trial) Recommended Keyword Research Platform: Keysearch.coCRM: Dubsado (Save 20% on your first month or year)Website Builder: Showit (30-Day Free Trial)Some of the above links are affiliate links, meaning I may earn a small commission at no additional cost to you.Connect with Andria:Threads: @mamaturnedmompreneurInstagram: @mamaturnedmompreneurEmail: hello@mamaturnedmompreneur.comWebsite: www.mamaturnedmompreneur.com
Send us a text➡️ Learn how to set up your own boosted ads - grab Boosting Basics here.I used to think boosting posts was a waste of money.Now it's one of the smartest things I do in my business.In this episode, I'm sharing how I'm turning $5 ads into 200,000 views a month, daily sales, and a growing community - without complicated funnels or big budgets.************
In this episode, I unveil the vision behind the new New Media Summit—our upcoming 2026 conference focused on the future of media—and how we're leveling it up with bigger speakers, more actionable sessions, and better networking. I also share why I'm shifting to a YouTube-first content strategy in 2025, how weekly Q&A episodes fit into that plan, and why newsletters remain the backbone of our business and monetization.New Media SummitFREE Guide: How to get your first 1000 newsletter subscribers in 30 days >>Timestamps:00:00 Podcast Direction & Content Strategy 02:21 Introducing New Media Summit 04:38 What You Can Expect This Year06:46 Networking, Community, and Venue Experience08:35 Our Commitment to Quality
Building a Doodle Empire Through Community-Driven Product DevelopmentGuest: Elina Panteleyeva, Founder of Dood WoofEpisode SummaryIn this insightful episode of Talk Commerce, Elina Panteleyeva shares how she transformed a 2023 layoff into a thriving ecommerce business focused exclusively on doodle owners. After discovering the audience-first approach from Ryan's "12 Months to 1 Million," Elina spent six months building a community before launching her first product. Through direct engagement in Facebook groups, she identified matting as the primary challenge for doodle owners and used ChatGPT to brainstorm solutions, leading to her all-natural detangler spray.Her organic launch strategy proved remarkably successful, achieving #1 new release on Amazon without paid advertising by leveraging her pre-built community of email subscribers and social media followers. The conversation covers her transparent approach to handling negative reviews, turning potential reputation damage into trust-building opportunities, and her systematic method for generating positive reviews through authentic customer relationships.Elina emphasizes continuous product development through customer feedback, conducting regular interviews to validate new concepts before manufacturing. Her content strategy focuses on providing genuine value through weekly blog posts and comprehensive FAQs, which serve dual purposes of helping customers and boosting SEO. Rather than expanding to other dog breeds, she maintains laser focus on the doodle market to maximize lifetime customer value and build deeper community connections. The episode concludes with information about her consulting services for entrepreneurs looking to build brands on limited budgets through community-driven strategies.[00:00 - 00:40] Introduction & Guest BackgroundHost introduction and welcome. Elina introduces herself as founder of Dood Woof and discusses her passion for DJing as a creative outlet. Brief overview of her ecommerce dog brand focused on the doodle market.[00:40 - 01:30] DJing Passion & LifestyleElina discusses her DJing hobby and live performances. Challenges of late-night gigs vs. lifestyle preferences. House parties and collaborative DJ sessions with friends. Humorous exchange about Las Vegas billboard aspirations.[01:30 - 02:15] Free Joke ProjectBrent's "Von Barked" pun and Netflix joke. Elina's rating: 10.3 out of 13 with granular scoring.[02:15 - 04:40] Origin Story & Business FoundationBackground: Immigration from Ukraine at age 3. Traditional career path through tech industry. 2023 layoff as catalyst for entrepreneurship. Discovery of "12 Months to 1 Million" book by Ryan. Audience-first approach vs. product-first methodology. Choosing doodle market due to organic content potential.[04:40 - 05:15] Market Research & Product IdeationFacebook group engagement strategy. Customer interviews about doodle challenges. Matting identified as primary problem. ChatGPT integration for product brainstorming. Decision to create all-natural detangler spray.[05:15 - 07:05] Launch Strategy & Amazon SuccessSix-month audience building phase. Email list and Instagram growth (600-1000 followers). Manufacturing process documentation. Launch day coordination and Amazon algorithm triggering. Achieving #1 new release status through organic traffic.[07:05 - 08:20] Review Management PhilosophyAmazon's strict policies on review incentives. Proactive review request strategies. Understanding review psychology (negative bias). Building systematic approaches for review generation.[08:20 - 10:10] Handling Negative ReviewsInevitability of bad reviews. Case study: Leaky bottle situation. Transparent communication with email list. Converting problems into trust-building opportunities. The 28:1 ratio (five-star reviews needed to counteract one-star).[10:10 - 12:15] Product Development ProcessContinuous audience feedback integration. Customer interview methodology for new products. Problem-solution fit validation. Contrast with traditional product development approaches. Creating products customers actively want vs. need creation.[12:15 - 14:40] Content Strategy & SEOQuestion-answer format implementation. Multi-channel customer inquiry management. Weekly blog content creation schedule. Value-driven content examples (grooming tips, DIY recipes). SEO optimization through helpful resources.[14:40 - 15:35] Market Focus & Expansion PhilosophyDecision to remain doodle-focused. Lifetime customer value prioritization. Community building vs. customer acquisition costs. "Doodle domination" strategy explanation.[15:35 - 16:25] Shameless PlugIntroduction of consulting services. "Branding on a budget" concept. Website: www.alinatalksbrand.com. Focus on community-building strategies.[16:25 - 16:30] ClosingFinal thanks and wrap-up.https://doodwoof.com/?srsltid=AfmBOooMyH00dW3RuNOQGz4OnWVEmQyvsOdcY4UP3DS8WLGpqRnpWrlc&variant=51603826245948
In this episode of the Medical Sales Podcast, Samuel sits down with medtech strategist and creator Omar M. Khateeb to unpack how startups, reps, and leaders can win attention and turn it into revenue in 2025. Omar shares why LinkedIn is still the #1 starting point, when to expand to X, Meta, and YouTube, and how senior leaders at brands like Intuitive and Zimmer use storytelling to engineer markets. They dig into what actually gets attention (novelty, unpredictability, depth), why “goals” matter less than the systems behind them, and how to think about changing minds through desire, social proof, and early adopters. You'll hear practical content rhythms (start with 3 posts/week), ways to leverage AI without sounding generic, and how founders and reps can build trust with transparency, consistency, and real value. They also hit the creator mindset: stop over planning, start publishing, seek inspiration, and measure what moves the business not just likes. If you're trying to break in, become a top performer, or scale a medtech brand, this conversation gives you the playbook to create, engage, and convert. Subscribe and share with a colleague who needs the edge. Connect with Omar M. Khateeb: LinkedIn Connect with Me: LinkedIn Love the show? Subscribe, rate, review, and share! Here's How »
Welcome to the eCommerce Lab Podcast! This time, we're joined by Monte Desai, Founder of Pixii.ai, to talk about the power of artificial intelligence and how it can help you take your content strategy to the next level.
A candid, behind-the-scenes chat about building a business that actually fits your life. We dig into what's really changed in the market (especially in the last 6 to12 months), and Jess's Ordinary Business movement, a refreshing change to the sensational online “seven-figure in seven minutes” online business model. What You'll Learn The Case for the “Ordinary” Business Why sustainable, profitable, low-overhead businesses deserve more spotlight than vanity metrics. The hidden math behind big revenue screenshots (and how ad & team spend change the story). Market Shifts You Should Actually Act On How buyers' trust and attention have changed since 2020 and what that means for your funnel. Why specific > generic: niche offers that solve one clear problem are outperforming broad “everything” courses. Designing for Your Life, Not the Algorithm Building to your energy and capacity (e.g., solo by choice, tiny teams, or seasonal support). Different ways to win: more profit with fewer people, same income with fewer hours, or thoughtful growth that doesn't torch your calendar. Learn More The Ordinary Business (virtual summit & community) at theordinarybusiness.com Jess on Instagram: @jesscreatives OR @theordinarybusiness About Jess Jess Freeman is a web & SEO pro serving health and fitness entrepreneurs. She's proudly remained a solo operator (with light support), prioritizing profit, margin, and a business that fits real life, which inspired her to launch The Ordinary Business.
Tired of creating content from scratch, overwhelmed by marketing, or unsure how to delegate without losing your voice? If you've tried AI tools but felt like the content sounded "off," this is for you.Today, we're pulling back the curtain on how we took my client Allison Jordan's top-1% global podcast, her story, and her heart for what she does, and turned it into a content system that actually converts—without needing a copywriter on retainer.In this episode, we cover:Why AI content often flops (and what to do instead)How we freed her from content burnout with a customGPT, brand voice guide, and repeatable SOPHow this increased her podcast downloads, which is the number one driver of her business.What happened when she stress-tested our system by taking a three-week vacation.➡️ SHOW NOTES: Grab all the links and resources mentioned in this episode on the blog here!https://www.megankachigan.com/ai-copywriting-case-study-vacationCONNECT WITH MEGAN:Join My Inbox Community → www.megankachigan.com/emailWebsite → www.megankachigan.comLinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/Threads → https://www.threads.net/@megankachiganInstagram → https://www.instagram.com/megankachigan/Join Copy Clarity Club to be confident your copy will convert with weekly feedback and support.
In this episode, we're answering your questions all about the creator journey. From planning content while traveling to connecting with other influencers and landing brand deals. We dive into UGC retainers, pitching brands after hitting 10K, what to do when an ad flops, what really separates those who make it in this industry, and more! Danielle's Instagram: @shestyledwhatAllysa's Instagram: https://www.instagram.com/allysa.larson?igsh=NTc4MTIwNjQ2YQ==Podcast Instagram: @theinfluencecommunityAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy
Welcome to another exciting episode of "Rev It Up with Jess Tiffany"! In this episode, host Jess Tiffany is joined by Jenna Redfield, a dynamic marketing educator and founder of Twin Cities Collective. Jenna specializes in helping small business owners and entrepreneurs master the world of social media marketing through one-on-one coaching, online programs, free master classes, and her own podcast. Together, Jess and Jenna dive into the power of leveraging local networks, the ins and outs of video editing for today's platforms, and the importance of choosing the right strategy for your business goals. Jenna also shares her expertise on building effective sales funnels, staying ahead of ever-changing social media trends, and tailoring marketing solutions for individual business needs. Whether you're just getting started or looking to ramp up your online presence, this episode is packed with actionable insights and inspiration to help you fill your entrepreneurial tank and put the pedal to the metal.1. Introduction to Jenna Redfield and Her WorkJenna's background in MinneapolisFounder of Twin Cities CollectiveExpansion from local to broader social media educationFree master classes and online academyFocus on teaching tech-savvy marketing and social media skillsRole in tech support and IT experienceHosting the Collective Marketing podcast2. How to Find Jenna Redfield OnlineInstagram accounts (@jennaredfield, @twincitiescollective, @collectivesocialmedia.co)Websites (collectivesocialmedia.com, twincitiescollective.com)LinkedIn presence3. Leveraging Networks and Building CommunityEvolution of Twin Cities Collective from blog group to broader communityUsing the network as a case study and eventual business funnelEstablishing expertise and community into a business pipelineComparison to joint ventures and leveraging platforms like Amazon, Etsy, and Creative MarketDiscussion on fees and exposure for digital products4. Best Practices & Pitfalls in Networking and OutreachImportance of leveraging networks (with examples)Risks of spam and unsolicited outreach (especially DMs)Value of relationship-building over aggressive sales tacticsComparisons to in-person sales experiences5. Video Editing and Content CreationJenna's background in professional video editing and filmRise in demand for short-form video content due to Reels and TikTokOverview of video editing tools (iMovie, Premiere, Final Cut, DaVinci Resolve, InShot, Canva)Filming tips: horizontal vs vertical orientation for different platformsPlatform-specific advice (YouTube for long-form, Reels/TikTok for short-form)Repurposing video podcast clips for social sharing6. Content Strategy and Platform SelectionWhere to distribute different types and lengths of content (YouTube, IGTV, Facebook, LinkedIn, Reels, TikTok)Importance of goal-setting before choosing platforms (SEO, virality, link traffic)Strategic content teasers to drive traffic to podcasts or longer content7. Sales Funnels and Business ProcessesUse of FG Funnels software for business managementStructure of Jenna's funnel: free masterclass, academy courses, 1-on-1 coaching, free intro callsAutomation, proposals, and client bookingPricing strategies and challenges for coaching/servicesMove from fixed packages to custom proposals/business intensives8. Coaching, Training, and Working with ClientsTransition from offering advice to formalizing coaching servicesDifference between coaching, consulting, and training in Jenna's workTypical client support: tech tutorials, strategy sessions, platform-specific walkthroughsTailoring services based on client needs and tech skill levels, especially for older clients
How can large organizations harness the power of AI for content creation while simultaneously mitigating the risks that come with exponentially scaling content volume and velocity? Agility requires adaptation to new ways of working as well as adapting governance and oversight processes to maintain brand integrity and manage risk in the new paradigm that AI has helped to create. It also requires the ability to quickly react and adjust content strategies in response to real-time performance data and market shifts. This episode is brought to you by Markup AI. AI can create content, but Markup AI's Content Guardian AgentsSM perfect your content. Markup AI instantly scans, scores, and rewrites any content to enforce your standards for brand voice, terminology, and compliance, giving you the confidence you need to scale your use of AI. Learn more at www.markup.ai. Today, we're going to talk about navigating the exciting but often treacherous landscape of AI-driven content creation. The sheer volume of content being generated presents unprecedented challenges for maintaining quality, consistency, and brand integrity. To help me discuss this topic, I'd like to welcome, Matt Blumberg, CEO at Markup AI. About Matt Blumberg Matt is the CEO of Markup AI and has more than 30 years of leadership in scaling global disruptive technology businesses. Matt is passionate about the power of language — being precise with it, using it to move people, and ensuring brands maintain a consistent voice with it — and he is equally passionate about the power of technology to change lives for the better. Before launching Markup AI, Matt successfully launched and led brands and companies including Acrolinx, MovieFone.com division of 777-FILM (acquired by AOL), Return Path (#2 on Fortune Magazine's “Best Companies to Work for” list and later acquired by PSG/Validity), the nonprofit Path Forward, and Bolster, a disruptive platform for executive search in the tech industry. Additionally, Matt is the author of a blog (Startup CEO), a podcast (The Daily Bolster), and three acclaimed books on startup leadership (Startup CEO, Startup CXO, and Startup Boards), further underscoring his expertise and commitment to innovation. Matt is based in New York City. Matt Blumberg on LinkedIn: https://www.linkedin.com/in/blumbergmatt/ Resources Markup AI: https://markup.ai/ The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow Register now for Sitecore Symposium, November 3-5 in Orlando Florida. Use code SYM25-2Media10 to receive 10% off. Go here for more: https://symposium.sitecore.com/ Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company
Is your content strategy guided more by hunches than data? Agility requires being nimble enough to adapt everything from a single post to key components of your content strategy based on how real customers are interacting and engaging. Today, we are in New York City at Contentsquare's CX Circle and we're going to talk about listening to what your customers want and how they interact with your content to help a brand create the strongest possible content strategy. To help me discuss this topic, I'd like to welcome Chip Lewis, Director of Web Analytics at Shutterfly. About Chip Lewis Chip Lewis on LinkedIn: https://www.linkedin.com/in/ulianau/ Resources Shutterfly: https://www.shutterfly.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow Register now for Sitecore Symposium, November 3-5 in Orlando Florida. Use code SYM25-2Media10 to receive 10% off. Go here for more: https://symposium.sitecore.com/Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.showCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company
Shane H. Tepper is a creative director and content strategist who has established himself as a leader in generative engine optimization (GEO). With over 15 years of experience in film, advertising, and B2B technology, he focuses on enhancing brand visibility and narrative control across AI-native platforms. Shane emphasizes the importance of strategic openness in decision-making, advocating for a thoughtful evaluation of opportunities that can lead to transformative outcomes for brands navigating the complexities of the AI landscape. His expertise extends to advising organizations on GEO strategy, AI-native content development, and scalable content operations, positioning him as a valuable resource for brands looking to optimize their storytelling in an AI-driven world. Shane's recent work includes authoring a foundational white paper on GEO and leading AI discoverability audits, all aimed at helping brands effectively engage with consumers in an evolving digital environment. His insights reflect a commitment to blending creativity with technology, ensuring that brands can thrive amidst rapid changes. For those interested in exploring Shane H. Tepper's insights further, his book, Dwelling in a Place of Yes: The Surprising Psychology Behind Fear, Opportunity, and Smarter Choices, offers a deep dive into decision-making in uncertain times. His website, Retina Media, provides valuable resources and information on his work in content strategy and generative engine optimization. Check out both to gain a better understanding of how to navigate the challenges and opportunities presented by AI in today's business landscape. For the accessible version of the podcast, go to our Ziotag gallery.We're happy you're here! Like the pod?Support the podcast and receive discounts from our sponsors: https://yourbrandamplified.codeadx.me/Leave a rating and review on your favorite platformFollow @yourbrandamplified on the socialsTalk to my digital avatar Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
In Part 2 of this engaging conversation with content marketing expert Andy Crestodina, we dive deeper into the evolving world of SEO, AI's growing role in content creation, and the power of collaboration. Andy shares insights on balancing human judgment with AI tools like Surfer SEO, creating successful local events, and leveraging original research to differentiate your brand. Whether you're a solo marketer, business owner, or content strategist, this episode is packed with actionable wisdom and fresh perspectives.
Discover my 2025 content strategy for maximum impact
If you've ever wondered if LinkedIn marketing is really worth your time as a coach, service provider, or podcaster, this episode will change your perspective.I'm joined by Caroline Pennington, host of The Feminine Founder Podcast and a LinkedIn marketing strategist who went from zero to over 7,000 followers in her first year—organically.We talk about what makes LinkedIn so powerful right now, why it's different from Instagram and Facebook, and the exact steps Caroline took to grow a personal brand that attracts high-quality, high-income clients without relying on paid ads or spammy cold DMs.What You'll Learn in This Episode:Why only 3% of LinkedIn users post content—and why that's your opportunityHow Caroline grew 7,000 followers in 1 year with zero ad spendThe 3 pillars of LinkedIn marketing (it can be so simple!)What kinds of content perform best on LinkedIn right nowThe biggest mistakes to avoidThe best repurposing strategy (literally genius)➡️ SHOW NOTES: Grab all the links and resources mentioned in this episode on the blog here!https://www.megankachigan.com/linkedin-marketing-personal-brand-top-3-percent-caroline-penningtonFREE RESOURCE: Copy not converting? Increase your conversion rate in 30-mins or less with my free Messaging & Positioning Audit.CONNECT WITH MEGAN:Join My Inbox Community → www.megankachigan.com/emailWebsite → www.megankachigan.comLinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/Threads → https://www.threads.net/@megankachiganInstagram → https://www.instagram.com/megankachigan/Join Copy Clarity Club to be confident your copy will convert with weekly feedback and support.
Seriously in Business: Brand + Design, Marketing and Business
I chat with Trang Nova, a speaking coach, storyteller, and founder, about one of the most powerful tools in your business toolkit: storytelling.In our conversation, she walks us behind the scenes of her own daily routines, shares her journey from a shy immigrant kid to TEDx speaker, and gives actionable tips for transforming your stories into marketing, content, and connection.If you've ever felt stuck trying to sound “real” in your posts, stressed about how much backstory to share, or unsure where to drop a story in your emails/website, you're going to love this episode.We discuss:How your morning routine is non-negotiableUsing storytelling to build trust, curiosity, and emotional connectionHow to convert a bland summary into a compelling storyStarting lessons with a story, whether in emails, social media, workshops, or pages on your websiteABOUT TRANG:Trang Nova is a speaking coach for entrepreneurs who want to speak with confident authority so they can be recognised as visible leaders in their businesses and on stages. Through Trang's lifelong journey from being a withdrawn introvert to now being featured on global platforms like TEDx and Medium, she realised that speaking is a skill that can be mastered by anyone, not just those to whom it comes naturally. So now, she is on a mission to help others harness the power of their voice. Trang believes that when more visionaries speak up, then more leaders will successfully fulfil their potential and lead powerful movements to make this world better for us all and future generations. When she's not on stage or coaching others, you'll probably find her hiking on a mountain somewhere, giving her dogs forced cuddles, or stuffing her face with ice cream!CONNECT WITH TRANG:Instagram: https://www.instagram.com/trang_nova/LinkedIn: https://www.linkedin.com/in/trang-nova-a887aba0/Website: https://www.trangnova.comPodcast: https://open.spotify.com/show/60IpvCPgc4amSdwhcatUpm?si=6ae13a26e03f4f37Email: trang@trangnova.comWatch on YouTube: https://youtu.be/Q8DjUze63IARead on the Blog: https://whitedeer.com.au/ep234/WORK WITH JACQUI:// DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb// The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub// Design Studio: If you're after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio
Hedy & Hopp CEO & Founder Jenny Bristow, Copywriter and Content Editor Sarah Zajicek, and SEO Marketing Specialist Yenny Rojas discuss AI and personas in healthcare marketing, focusing on AI's impact on search and the importance of writing tailored content for your website. They highlight that with nearly half of all searches now being questions directed at AI, marketers need to optimize content to answer these queries, adapting it for various practice sizes. Key strategies include prioritizing readability for both users and AI by incorporating bulleted summaries, FAQs, and FAQ schemas. Sarah notes that while AI tools can be incredibly useful in the content creation process, human oversight is necessary to ensure that the writing has a natural voice and that the content is medically accurate. Yenny emphasizes the importance of persona-based marketing, where content is customized to specific audiences and formats, facilitating AI's ability to recommend relevant information. Integrating personas into your content can look like including targeted examples, localized details, customer-focused calls to action, and using insights from Google Search Console.Connect with Jenny:Email: jenny@hedyandhopp.comLinkedIn: https://www.linkedin.com/in/jennybristow/If you enjoyed this episode, we'd love to hear your feedback! Please consider leaving us a review on your preferred listening platform and sharing it with others.
In this episode, Samantha Azzarello, head of Content Strategy, is joined by Jay Barry, head of Global Rates Strategy, chief U.S. economist Mike Feroli and Eben Peck from the Federal Government Relations team to discuss the latest developments surrounding the U.S. government shutdown. They explore the status of negotiations and the economic implications of the impasse, including the effects on Fed policy, GDP and jobs. They also dive into the market response and the impact on the broader financial landscape. This podcast was originally recorded as a webinar for J.P. Morgan Markets on October 2, 2025. This communication has been prepared based upon information from sources believed to be reliable, but J.P. Morgan does not warrant its completeness or accuracy except with respect to any disclosures relative to J.P. Morgan and/or its affiliates and an analyst's involvement with any company (or security, other financial product or other asset class) that may be the subject of this communication. Any opinions and estimates constitute our judgment as of the date of this material and are subject to change without notice. Past performance is not indicative of future results. This communication is not intended as an offer or solicitation for the purchase or sale of any financial instrument. J.P. Morgan Research does not provide individually tailored investment advice. Any opinions and recommendations herein do not take into account individual circumstances, objectives, or needs and are not intended as recommendations of particular securities, financial instruments or strategies. You must make your own independent decisions regarding any securities, financial instruments or strategies mentioned or related to the information herein. Periodic updates may be provided on companies, issuers or industries based on specific developments or announcements, market conditions or any other publicly available information. However, J.P. Morgan may be restricted from updating information contained in this communication for regulatory or other reasons. This communication may not be redistributed or retransmitted, in whole or in part, or in any form or manner, without the express written consent of J.P. Morgan. Any unauthorized use or disclosure is prohibited. Receipt and review of this information constitutes your agreement not to redistribute or retransmit the contents and information contained in this communication without first obtaining express permission from an authorized officer of J.P. Morgan. Copyright 2025, JPMorganChase & Co. All rights reserved.
Ready to turn your podcast into a profitable business? In this episode of Walk In Victory, host NaRon Tillman sits down with podcasting expert Jonathan to reveal the real strategies behind podcast monetization, membership site creation, and building sustainable online income streams. Whether you're just starting your podcast journey or looking to scale your existing show, this conversation delivers practical insights on equipment costs, niche selection, and the evolving podcasting landscape post-COVID. Jonathan shares honest truths about realistic expectations, the importance of social media integration, and proven steps for launching successful online courses.
Big bets shape big brands! In this episode, you'll learn how to redesign marketing teams, power up customer advocacy, and use AI for smarter strategy. Plus, find out how to break silos, minimize churn, and prioritize what really drives business growth.And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, and a whole lot more. Visit https://strategycast.com/ for more details.==Let's Break It Down==04:53 Big Bets in Business Strategy10:38 "Impact Over Team Size"13:51 Addressing Churn and Growth with AI18:18 Enhancing Customer Implementation Success21:58 Defining Complete Customer Journey23:34 Customer Engagement and Mindset Change28:27 "Customer Spotlight Engagement Program"29:32 Content Strategy for Market Relevance33:08 Rethinking Marketing Attribution37:21 "RevOps: Neutralizing Bias in Metrics"40:29 Optimizing Product Launch Strategy==Where You Can Find Us==Website: https://strategycast.com/Instagram: https://www.instagram.com/strategy_cast/Facebook: https://www.facebook.com/strategycast==Leave a Review==Hey there, StrategyCast fans!If you've found our tips and tricks on marketing strategies helpful in growing your business, we'd be thrilled if you could take a moment to leave us a review on Apple Podcasts. Your feedback not only supports us but also helps others discover how they can elevate their business game!
Not every launch succeeds on day one, but the brands that endure find ways to win over time.That's why we're turning to Clue, the 1985 murder mystery comedy with three different endings. Despite bombing at the box office, it grew into a beloved cult classic. In this episode, we break down its lessons with the help of special guest Christine Royston, Chief Marketing Officer at Wrike.Together, we explore what B2B marketers can learn from building strategy before execution, balancing brand and demand, and embracing word-of-mouth to turn audiences into passionate advocates.About our guest, Christine RoystonChristine Royston is a visionary global marketing executive with a proven track record of scaling iconic technology brands, architecting go-to-market transformation, and driving category leadership in the enterprise SaaS space. As Chief Marketing Officer at Wrike, Christine leads the company's worldwide marketing strategy, fueling enterprise growth, brand acceleration, and customer-centric innovation at scale.With more than 20 years of experience across global B2B markets, Christine has built and led high-performing teams at some of the world's most recognized technology companies—including Salesforce, Dropbox, and Imperva—where she helped pioneer marketing strategies during moments of hypergrowth and IPO. She most recently served as Global Head of B2B Marketing at Udemy and as Vice President of Marketing at Bitly, where she was instrumental in repositioning both brands for business adoption and long-term growth.Christine's executive leadership spans Sales-Led and Product-Led Growth (PLG) models, across direct sales, freemium, and self-service go-to-market motions. Her ability to unify global teams, expand into new international markets, and launch cross-functional marketing engines has positioned her as a sought-after leader in growth-stage transformation and scaled enterprise performance.An expert in enterprise marketing strategy, customer lifecycle innovation, and multi-channel demand generation, Christine has driven business results across cloud computing, cybersecurity, financial services, and manufacturing verticals. She is also known for her passion for mentoring future marketing leaders and building diverse, inclusive, and impact-driven teams.Christine holds a B.A. from the University of Virginia and an International MBA in Global Marketing from the University of South Carolina's Darla Moore School of Business. She brings a global lens to every challenge, with leadership experience spanning the U.S., Europe, Asia, and Latin America.What B2B Companies Can Learn From Clue:Strategy matters more than star power. Even the best team can't save a weak story. Clue had an all-star cast, but without a clear throughline, it flopped at the box office. Christine draws a parallel to marketing: “Even if you have the best team in the world, without a great strategy, you're not gonna win. You've got to have a really fantastic strategy and a really great team to back it up, so that you can kind of play on everybody's strengths, but you're all pointed in the right direction.” Don't confuse talent or resources with strategy. Success comes from aligning everyone around a clear, shared story.Balance is everything. Clue was billed as both a mystery and a comedy, but leaned heavily into the silliness, confusing audiences who expected a tighter whodunit. Christine sees the same trap in B2B: “The movie was… touted as a mystery and a comedy, but it was definitely way more on the comedy side. And so thinking about that balance… and making sure that you're really being clear with your intent of messaging, your intent of the brand.” Great marketing requires a balance between brand, demand, clarity, and creativity. Overweighting one side leaves your audience uncertain about what you really stand for.Word of mouth is your secret weapon. Despite its failure in theaters, Clue became a cult classic through community and conversation. For Christine, that's a marketing playbook: “The fact that it did become this cult classic highlights the importance of word of mouth. How do you make sure you're getting in front of people who will be interested in your product, or interested in your movie, and making sure that you're leveraging communities [and] social as a way to get in front of people who maybe aren't going to go to the box office.” Buzz builds longevity. Beyond paid campaigns, you need advocates, communities, and conversations that keep your brand alive long after launch.Quote“ How do you differentiate yourself and do something a little different. Bring some humor into what is normally a pretty straight-laced B2B technology type of industry. I think people like a little fun in their day-to-day.”Time Stamps[00:55] Meet Christine Royston, Chief Marketing Officer at Wrike[01:01] Why Clue?[01:24] The Role of CMO at Wrike[03:05] The Origins of Clue, The Movie[14:04] B2B Marketing Lessons from Clue[28:10] Balancing Brand vs. Demand[29:50] Wrike's Brand and Content Strategy[33:21] AI's Role in Modern Marketing[35:11] Wrike's Survey on AI's Impact[40:20] Final Thoughts and TakeawaysLinksConnect with Christine on LinkedInLearn more about WrikeAbout Remarkable!Remarkable! is created by the team at Caspian Studios, the premier B2B Podcast-as-a-Service company. Caspian creates both nonfiction and fiction series for B2B companies. If you want a fiction series check out our new offering - The Business Thriller - Hollywood style storytelling for B2B. Learn more at CaspianStudios.com. In today's episode, you heard from Ian Faison (CEO of Caspian Studios) and Meredith Gooderham (Head of Production). Remarkable was produced this week by Jess Avellino, mixed by Scott Goodrich, and our theme song is “Solomon” by FALAK. Create something remarkable. Rise above the noise. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
How do you turn Instagram engagement into subscribers who actually want to hear from you?ManyChat is more powerful than most creators are using it for. If you're only using ManyChat's “comment X to get Y” automation, then you're part of the 70% who are also missing out on the kind of connection that actually helps you grow your brand and grow your email list in a meaningful way.After attending the Instagram Summit by ManyChat in Hollywood, I walked away with two main takeaways:ONE. Automation should be used in a way to make space for real connection. TWO. Your email list is still your most valuable marketing asset—and you're underutilizing the best tools to grow your email list.So let's talk about using ManyChat strategically—as the bridge between casual Instagram engagement and real, human relationships that actually convert. This will help you grow your email list intentionally.What you'll hear in this episode:The #1 mistake creators make when using Instagram automation (and why it's hurting your list growth).What ManyChat's CEO revealed about why most DMs never get answered — and how to fix it.My three biggest takeaways from the Instagram Summit that will help you grow your email list.Practical ways to use ManyChat flows, tags, and segmenting to nurture subscribers with more intention.If you've been relying on quick automations but not seeing real conversions, this episode will show you how to build a better bridge — from Instagram follower to loyal subscriber.
The FastForwardAmy Show: About Perfectly Imperfect Entrepreneurship
If you're always working last minute on your social content or skipping posting altogether, this episode is for you. In Part 5 of my 6-Figure Secrets series, I'm pulling back the curtain on how I've created a simple content rhythm that keeps me consistent, creative, and fully in charge of my marketing.Whether you're just getting started or scaling fast, I'll help you build a system that fits your brain (even if you're a chaotic visionary like me).
In this episode of The Paywall Podcast, Pete and Tyler discuss the impact of paywalls on digital publishing, addressing common misconceptions about their effect on traffic and audience engagement. They present data from a regional news publisher that implemented a leaky paywall, demonstrating that traffic can actually increase despite the introduction of paywalls. The discussion emphasizes the importance of building an email list through free registrations and using newsletters to drive traffic back to the site. The hosts outline a framework for effectively implementing paywalls and nurturing audience relationships, ultimately leading to growth in subscriptions and revenue.
In this episode, Verity Craft of Intelligent Inc. sits down with Melanie Johnson to break down what it really takes to turn expertise into a powerful book. They cover everything from the importance of upfront strategy and planning, to the different ways to get support—like ghostwriting or book coaching—and why building your book's audience should start long before publication. If you're a purpose-driven leader, entrepreneur, or professional considering writing a book, you'll get straightforward advice to make your ideas shine and expand your impact.
Stuck in the daily content grind on LinkedIn? Posting every day but barely seeing any traction? We dive into the content creation trap that's keeping coaches, consultants, and service providers invisible on the platform... and how to break free from it.Forget everything you think you know about "consistent posting." In this episode, we expose why real-time content creation is sabotaging your growth and reveal the behind the scenes strategy that delivered 650,000 impressions and connected with 172,000 professionals in just eight months.You'll uncover LinkedIn's hidden scheduling feature that changes everything, learn why authentic beats generic every single time, and master the art of batch content creation that actually converts.Key takeaways:The AI content flood happening right now and your competitive advantageA simple two-step system that eliminates daily posting stressLinkedIn's secret weapon for staying consistently visibleReal numbers from a strategy that actually worksHow the Expert Content Society transforms content chaos into clarity
Send us a textBuy the LinkedIn Prospecting CourseIn this episode, I share the most common mistake B2B businesses make with LinkedIn prospecting: skipping the warming-up period before pitching offers. I provide a clip from my recent LinkedIn prospecting workshop that details my three-step approach to deepening connections and converting leads without feeling salesy.• Most businesses fail by sending cold outreach without building relationships first• The effective three-step LinkedIn DM approach: connection DM, problem exploration, and soft offer• Problem exploration involves asking about specific challenges and relating to your experience• The soft offer extends an invitation to connect further to discuss their challenges• Consistency is key—just 15 minutes daily on LinkedIn can transform your prospecting results• Warm leads by commenting on content before moving to DM conversations• Have your "ask" and "give" prepared before connection calls to create natural follow-up opportunitiesWant the full LinkedIn prospecting workshop with templates and scripts? Head to the show notes page to purchase the complete course. Follow me on LinkedIn (Sarah Noel Block) with any questions!Join my events community for FREE monthly events.I offer free events each month to help you master your business's growth through marketing, sales, systems, and offer strategy. Join the community here!Support the showApply for the Tiny Marketing Club >>> Join the ClubCome tour my digital home :) >>>WebsiteWanna be friends? >>> LinkedInLet's chat every Tuesday! >>> NewsletterCatch the video podcast on YouTube >>>YouTubeJoin my event group for live events >>> Meetup
Are you tired of posting endlessly on social media without seeing results? In this episode of Social Media Decoded, host Michelle Thames shares the content strategy that attracts high-ticket clients and builds authority online. Discover why most entrepreneurs stay stuck creating for likes instead of leads, and learn the 3-part framework that transforms your content into a client-generating machine. Michelle also shares how her own clients have seen results by shifting their approach — and how you can too. Plus: Michelle invites you to join her free 7-Day Visibility Audio Experience to kickstart your authority journey, and to grab your ticket for Elevate & Empower LIVE in November to build your authority content strategy in real time. What You'll Learn in This Episode: Why most content strategies don't attract paying clients The difference between attention content and authority content The 3-part framework for creating authority content Real-life example of a client transformation Next steps to build your authority content strategy Resources + Links:
This episode takes you inside the Belief Cascade Framework, a powerful system designed to shift audience beliefs and inspire action that leads to real results. The speaker shares his journey from struggling with inconsistent client conversions to generating millions through belief-driven marketing, breaking down exactly how you can apply the same principles to your own content. With practical examples from fitness coaching, online business, and beyond, the conversation reveals why selling a belief system is the key to lasting influence. Tune in to learn how to create content that not only resonates but also compels your dream clients to say yes. “The only way to get people to engage with your content and buy your stuff is by getting to believe what you need them to believe. You're not selling just a product or service, you're selling a belief system.” Key insights you'll walk away with after listening are: Belief drives action – The core principle of the Belief Cascade Framework is that shifting a prospect's belief changes their thoughts, actions, and ultimately their results. Content must sell a belief system, not just a product – Effective marketing is about instilling new beliefs in your audience that naturally lead them to want your solution. Stories and analogies are powerful tools – Personal stories, client case studies, and relatable metaphors are essential for shifting beliefs and making your content resonate. Framework works across industries – Whether in fitness coaching, online business, or personal development, applying belief engineering can significantly increase engagement and conversions. Messaging matters more than tactics – Many entrepreneurs fail because their messaging doesn't align with what their market wants to hear, not because of a lack of effort. Small belief shifts create big results – By addressing limiting beliefs (e.g., “I'm not good enough to get clients” or “my metabolism is broken”), coaches can inspire actions that lead to consistent client acquisition and higher revenue Connect with Jason Meland: Email: jason@goliveonlinemastermind.com Website: https://www.growmyvisibility.com/ Instagram: @coachjasonmeland Facebook: Jason Meland - In Demand Coach LinkedIn: Jason Meland
SummaryIn this conversation, Ryan Roghaar interviews Logan Lyles, founder of DemandShift, about the evolution of webinars in B2B marketing. They discuss the importance of authenticity, delivering value, and building trust with audiences. Logan shares insights on creating engaging content, overcoming barriers to entry, and the technical aspects of running successful webinars. The conversation also covers the benefits of repurposing content, automation tools, and the differences between live and pre-recorded webinars. Logan emphasizes the need for marketers to adapt to new technologies and strategies to maximize their impact.TakeawaysWebinars should focus on thought leadership rather than just sales pitches.Delivering value is crucial for retaining audience attention.Building trust involves sharing expertise freely.The no-like-trust factor is essential in marketing.Repurposing content can significantly increase ROI.Automation tools can streamline webinar processes and save time.Live webinars allow for real-time audience engagement and feedback.You don't need expensive tech to start hosting webinars.Implementing a two-step signup process can boost conversion rates.A single webinar can generate multiple content pieces for future use.Chapters00:00 Introduction to DemandShift and Webinars03:13 The Intentionality Behind Webinars06:24 Delivering Value in Webinars09:10 Building Trust and Relationships12:08 The Balance of Thought Leadership and Conversion15:04 Getting Started with Webinars18:09 Repurposing Content for Maximum ROI21:24 The Importance of Unique Perspectives24:00 Becoming the Default Solution26:56 Overcoming Self-Consciousness in Content Creation32:24 Crafting a Content Strategy for Webinars39:17 Live vs. Pre-Recorded Webinars: Pros and Cons46:48 Advancements in Webinar Technology49:25 The Power of Automation in MarketingLinks from the show: ChatGPT Market Research Prompt: https://demandshift.co/prompt14-Day Free Trial of HighLevel (with webinar snapshot): https://affiliates.gohighlevel.com/?fp_ref=logan-lyles&share=W5m179URIIQ3I4ExZ3YzTry Descript (AI-powered audio/video editor): https://get.descript.com/uy373esx9737 Credits:Hosted by Ryan Roghaar and Michael SmithProduced by Ryan RoghaarTheme music: "Perfect Day" by OPM The Eggs Podcast Spotify playlist:bit.ly/eggstunesThe Plugs:The Show: eggscast.com@eggshow on twitter and instagramOn iTunes: itun.es/i6dX3pCOnStitcher: bit.ly/eggs_on_stitcherAlso available on Google Play Music!Mike "DJ Ontic": Shows and info: djontic.com@djontic on twitterRyan Roghaar:rogha.ar
In comedy, the punchline only works if it lands with the audience—and B2B marketing is no different.That's what we can learn from Hacks, a show about a legendary comedian reinventing herself with the help of a Gen Z writer. In this episode, we're breaking down its lessons with the help of special guest Jamie Bell, Chief Marketing Officer at Workshop.Together, we explore what B2B marketers can learn from creating a “writer's room” for fresh ideas, testing content like comedians test their sets, and embracing generational differences as a source of connection rather than division.About our guest, Jamie BellJamie Bell is the CMO at Workshop. She is a marketing leader with a passion for building brands in underestimated industries and demand engines that keep sales teams busy (in a good way!). Over the past 12+ years, Jamie has been lucky enough to work in several early- and growth-stage companies in SaaS, e-commerce, retail, and media.What B2B Companies Can Learn From Hacks:Create a “writer's room” for marketers. Great campaigns don't just come from formal briefs—they need a space for messy, creative riffing. Jamie explains, “We didn't have a writer's room, at least at Workshop, and so when I came back from maternity leave, we added a meeting. We called it the pitch deck… it's just like an open forum for people to do like five-minute pitches, and we just creatively layer on, and it's been a blast.” The lesson? Carve out judgment-free time for brainstorming, where small sparks can snowball into big campaigns.Test your material before scaling. Like comedians who try new jokes on the road, marketers should pilot ideas before investing heavily. Jamie notes, “She does road shows, before to test the set list. So we do some things in like our Happy Monday Club newsletter, where before we'll like super invest in a piece of content, we'll just see if it does better than the other content in that newsletter, and see what the reception of that is before we blow it up a bit.” The takeaway: use small, low-risk formats to gauge response, then double down on what resonates.Bridge generational divides head-on. Hacks thrives on the clash between an aging comedy legend and a Gen Z writer, two perspectives that seem at odds, but create brilliance together. Jamie ties this directly to marketing: “There's so much about marketing and internal communications that I feel is around generational differences… and I think the idea that you take that relationship, you're unapologetic about it and you just talk about it head on… I think it's really great too.” In B2B marketing, don't shy away from generational dynamics; embrace them as a rich source of storytelling and connection.Quote“ Employees are your best brand ambassadors, and you need to spend some effort rolling out things internally. Having employees connected to the mission, the vision, the values.”Time Stamps[00:55] Meet Jamie Bell, Chief Marketing Officer at Workshop[01:33] Why Hacks?[02:07] The Role of CMO at Workshop[03:07] What is the Happy Monday Club?[04:45] The Concept and Creation of Hacks[20:16] Marketing Lessons from Hacks[41:38] Importance of Community and Events[44:03] Workshops' Content Strategy[45:04] Advice for a first-time CMO[48:38] Final Thoughts and TakeawaysLinksConnect with Jamie on LinkedInLearn more about WorkshopAbout Remarkable!Remarkable! is created by the team at Caspian Studios, the premier B2B Podcast-as-a-Service company. Caspian creates both nonfiction and fiction series for B2B companies. If you want a fiction series check out our new offering - The Business Thriller - Hollywood style storytelling for B2B. Learn more at CaspianStudios.com. In today's episode, you heard from Ian Faison (CEO of Caspian Studios) and Meredith Gooderham (Head of Production). Remarkable was produced this week by Jess Avellino, mixed by Scott Goodrich, and our theme song is “Solomon” by FALAK. Create something remarkable. Rise above the noise. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
It's time to CLOCK-IN! Today we're going to work at the Busy Blooming office and unpacking for the week: How to AI/ChatGPT-proof your content strategy, 4 content trends & ideas for your calendar this week, new YouTube platform updates, TikTok ban update/resolution & more! The first 500 people to use my link in the description or scan the QR code will receive a one month free trial of Skillshare! Get started today! https://skl.sh/tessbarclay09251CHAPTERS & TIME STAMPS00:00 Intro4:51 How to ChatGPT-proof your content strategy 14:24 Content trends & ideas 21:25 YouTube launched title testing & communities 24:40 Instagram removing highlights 26:14 TikTok ban resolution27:34 After-hours: Ending Summer 2025 season
Stop poking pain points and do this instead! This episode breaks down why you feel like you "should" be doing better on social media, what's stopping your page from taking off and what actually goes into making Instagram a lead-generating, client-booking tool.You'll learn the “Growth, Nurture, Sales” strategy she teaches inside Magic Marketing Machine, and why giving your content a cutesy weekday theme is not the same thing as having a content plan. You'll hear real examples, get permission to ditch the guilt, and walk away knowing exactly what kind of content you need to be posting.We're talking about:Why marketing on Instagram is not the same as scrolling itThe #1 thing your content needs to do before someone will buy from youHow to build trust without poking pain points or manipulatingWhat to post to get people ready to buy before they hop on a sales callWhy fall is the best time to grow your business (and how to do it)This one's packed with practical marketing advice, mindset reframes, and zero fluff. Whether you're a seasoned entrepreneur or just starting your small business journey, you'll walk away with actionable tips and a whole lot more confidence in your Instagram strategy.
Learn how to capture, create, and convert demand in the AI era If you're still trying to grow your business with traditional funnels and wondering why your capture, create, convert demand strategy isn't working, you're about to discover why those old-school tactics are completely dead. In this episode, I sit down with one of the very few people who actually gets it - Megan Bowen - and we dive deep into the evolution of buyer behavior from the analog buying era all the way through to where we are now in the AI era. We explore why 96% of the buying process now happens before prospects ever talk to your sales team, and Megan breaks down her game-changing framework that's helping B2B companies completely rethink how they approach demand generation. Trust me, you're going to want to have a pen and paper handy for this one because we're going beyond the surface-level funnel nonsense that everyone else is teaching. My guest today is Megan Bowen, CEO of Refine Labs, and she's someone I have tremendous respect for because she actually eats her own pudding. With over 20 years of experience building and scaling go-to-market teams across B2B industries - including companies that achieved IPOs and acquisitions - Megan co-founded Refine Labs in 2020 with a mission to completely change how B2B companies approach their go-to-market strategies. What I love about Megan is that her leadership philosophy isn't some theoretical framework from a business book - it's rooted in real-world experience as an individual contributor, people manager, and executive leader. She understands that without customers, you don't have a business, and she's laser-focused on creating the conditions for long-term relationships and meaningful results.Retry KEY TAKEAWAYS: Volume-based funnel marketing fails because high-intent leads convert at 25% while low-intent leads convert at less than 1% Use "split the funnel analysis" to show the dramatic difference between lead quality and stop wasting budget on low-intent leads By 2030, nearly 100% of buying decisions happen before sales calls, making self-service information critical Put pricing, social proof, and competitive advantages directly on your website to eliminate buyer friction Brand marketing gets you into buyers' "day one consideration set" before they start searching for solutions Dark social is the invisible 6-12 month buying cycle where prospects research before visiting your website Create content that actually solves buyer problems rather than just promoting your services Talk to your customers regularly to understand their evolving needs and grow beyond seven figures Growing your business is hard, but it doesn't have to be. In this podcast, we will be discussing top level strategies for both growing and expanding your business beyond seven figures. The show will feature a mix of pure content and expert interviews to present key concepts and fundamental topics in a variety of different formats. We believe that this format will enable our listeners to learn the most from the show, implement more in their businesses, and get real value out of the podcast. Enjoy the show. Please remember to rate, review and subscribe to the podcast so you don't miss any future episodes. Your support and reviews are important and help us to grow and improve the show. Follow Charles Gaudet and Predictable Profits on Social Media: Facebook: facebook.com/PredictableProfits Instagram: instagram.com/predictableprofits Twitter: twitter.com/charlesgaudet LinkedIn: linkedin.com/in/charlesgaudet Visit Charles Gaudet's Wesbites: www.PredictableProfits.com www.predictableprofits.com/community
You got seven minutes? Nicole is coming in fast and hot with a game-changing strategy to help you level up fast AF. Take off your pants and buckle up b*tches, it's about to get bumpy… Today's episode is about to blow your MF mind when it comes to actually being coachable. No cat needs a bath excuses, it's only seven minutes. Success doesn't take time, only intention. That is exactly how Nicole grew her empire to seven figures in her first year.The truth is, this isn't a skill that we aren't always born with... but getting into the frequency of coachability is the most important piece to creating the ROI you want. So, if you're hiring a coach or going through a program and you want real MF results, this episode is for YOU. Whether you are just getting started or you are ready to slay six-figure months, Nicole's unique approach to entrepreneurship will get you to where you want to go…PS. Remember to get the five algorithm hacking posts that will help you call in more Unicorn Clients as you highlight that attractive AF transformational energy
Are you posting on LinkedIn but struggling to see meaningful engagement or growth? Do you feel like your content gets lost in the feed, even though you know your audience is there? To learn a structured yet creative approach to LinkedIn content strategy that makes growth more sustainable., I interview Gus Bhandal.Guest: Gus Bhandal | Show Notes: socialmediaexaminer.com/683Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
The Smart Passive Income Online Business and Blogging Podcast
#890 Sponsorships and brand deals can change the game for you as a creator. Here's the key, though. You have to know your worth. If, like many, you say yes to bad offers, it can cost you big time! In this episode, I break down what's actually working in sponsorships right now. From determining what you should charge and spotting red flags to landing deals with companies you respect, this session is a sponsorship blueprint for 2025! You'll learn why beginner creators get taken advantage of, how to find the right companies to work with, the requirements you might have to meet, and the campaign types that are the most lucrative. It's also important to remember your responsibility to your audience. So, finding and fostering long-term partnerships that enhance the experience you offer is ideal. Listen in today to find out how close relationships and storytelling play into an effective brand deal strategy. Enjoy! Show notes and more at SmartPassiveIncome.com/session890.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
The Smart Passive Income Online Business and Blogging Podcast
#888 You don't need a following to win big online. With algorithms pushing content to targeted audiences, you can serve and earn right away. All it takes is connecting people in search of solutions with the tools and resources to solve their problems. This is the key to affiliate marketing! But how much can you make recommending products? Here's something that blows my mind. Since starting my business journey in 2008, nearly half of my revenue has come from affiliate marketing. That's bananas! Listen in on today's episode because I'll share my top tips to help you follow in my footsteps. These are the tried-and-true strategies that work in 2025, so don't miss out! I'll discuss YouTube as the golden platform for affiliate marketing, my "free way versus the headache-free way" strategy, content formats that convert big, and my favorite tools for next-level results. Enjoy! Show notes and more at SmartPassiveIncome.com/session888.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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