Podcasts about Content strategy

I don't know about you, but I love starting the new year feeling fresh, especially after the chaos of the holidays, travel, and family events. That reset feeling is real, and it's the perfect time to map out your content strategy for the year ahead. If you're building a brand, whether you're a blogger, influencer, or full‑time creator, 2026 will not be the year you succeed by winging it. The content landscape is evolving, and the creators who grow will be the ones who combine creativity with intentional, audience-focused strategy. In this episode, I'm sharing the six strategic shifts every content creator needs to thrive in 2026. Find It Quickly 01:10 - Content Strategy for 2026: Key Elements 02:25 - Video Content Dominance: The Future is Visual 05:11 - The Power of Storytelling in Content Creation 07:07 - SEO in Social Media: Adapting to New Trends 10:27 - Building Community Connections 15:32 - Going Deeper with Your Audience 18:58 - Leveraging AI for Content Creation 25:34 - Consistency and Content Creation Tips 31:04 - Metrics and Accessibility in 2026 Mentioned in this Episode: CEO Report Boldfluence  

#909 This is how to gauge if something is worth posting. If people can get the same information from ChatGPT, your content isn't good enough! That's because what worked in the past doesn't cut it anymore. Tips, tricks, and how-tos are everywhere. And now, AI models are eating up our knowledge and sharing it with no intention of ever driving traffic to real creators. So, what is the key to audience growth in 2026? How do we build brands that stand out in the age of AI? And essentially, how do we not get replaced? In today's episode, I address these questions and share the mindset shift required to create content with viral potential. Listen in, and don't miss the opportunity to take action right away with my free 30-day video challenge. This is the best way to start posting and go into the New Year winning! Show notes and more at SmartPassiveIncome.com/session909.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

The websites that win today are not the ones with the most content. They are the ones that deliver a fast, clean experience in the very first second a visitor arrives.Josh Koenig, Co-Founder and SVP of Marketing at Pantheon, joins Stephanie Postles on Marketing Trends to break down what he is seeing across thousands of high-traffic sites and why most teams still miss the basics. He explains how the shift from search to ask is changing online discovery, what AI bots prioritize when they crawl a site, and why the fundamentals of clarity, structure, and speed now matter more than any growth hack.Josh also shares how teams are using Pantheon's new Content Publisher to eliminate copy-and-paste workflows, why vibe coding is giving non-technical teams the ability to build richer digital experiences, and what the rise of AI-powered crawlers means for anyone trying to stand out on the modern web.Key Moments: 00:00 — The Two-Second Rule: Why Website Speed Kills Conversions04:30 — The Hidden Growth Killer Most Marketers Miss08:21 — AI Crawlers Gone Wild: The UFC Fight Night Story12:22 — Five Evergreen Website Tactics for the LLM Era16:13 — The Gated Content Dilemma: Lead Gen vs AI Indexing20:42 — Avoiding Artificial SEO: When Optimization Goes Too Far23:10 — The Generic Content Trap Poisoning AI Search Results26:00 — Content Publisher for Google Docs: Eliminating Copy-Paste31:53 — The CMO-CTO Partnership: Why This Relationship Unlocks Growth36:05 — Brokering Peace Between Marketing and IT Teams40:20 — Vibe Coding for Marketers: The Prototype Revolution44:06 — Next.js Explained: Open Source for Marketing Development48:17 — From Vibe Code to Production: The Last Mile Problem51:03 — Data Analysis Without the Wait: LLMs Democratizing Insights54:20 — The Entrepreneurial Marketer: Why Technical Fluency Is Required This episode is brought to you by Lightricks. LTX is the all-in-one creative suite for AI-driven video production; built by Lightricks to take you from idea to final 4K render in one streamlined workspace.Powered by LTX-2, our next-generation creative engine, LTX lets you move faster, collaborate seamlessly, and deliver studio-quality results without compromise. Try it today at ltx.studio Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Unlocking Virality: The Secrets to Going Viral with Austin Armstrong. In this episode, Austin Armstrong, creator, strategist, and author of 'Virality: Your Playbook for How to Use AI and Social Media Marketing to Go Viral and Get Paid,' shares insights on creating content that garners massive engagement. He discusses strategies for generating intrigue through titles, the importance of broad content, and constructing a successful content funnel. Armstrong delves into the concept of 'ethical clickbait,' the importance of authenticity, and how leveraging AI tools can enhance content creation. He also emphasizes the significance of using new forms of lead magnets like micro SaaS tools.  00:27 Meet Austin Armstrong: The Viral Content Expert 01:00 Secrets to Going Viral: Intrigue and Broad Appeal 04:06 The Power of Broad Content and Funnels 07:10 Crafting Content Strategies: Testing and Iteration 11:22 The Importance of Hooks and Curiosity Gaps 15:00 Balancing Authenticity and Strategy 20:35 Choosing the Right Social Media Platform  23:34 Leveraging AI for Content Strategy 31:09 The Future of Lead Magnets: Micro SaaS  37:26 Final Thoughts and Inspirations This is the Brands On Brands Podcast with Brandon Birkmeyer www.brandsonbrands.com Don't forget to get your own personal branding scorecard at: https://www.brandsonbrands.com/scorecard CONNECT WITH ME Connect with me on social media: https://www.brandsonbrands.com/mylinks READ MY BOOK - FRONT & CENTER LEADERSHIP I launched a new book and author website. Check it out here. https://www.brandonbirkmeyer.com/fcl CHECK OUT MY COURSES Get tactical trainings and access to one-on-one coaching! https://www.brandsonbrands.com/courses SUBSCRIBE TO THE NEWSLETTER Get the latest news and trends on all things personal branding and the creator economy. https://www.brandsonbrands.com/newsletter

My guest today is Reed Hastings, the co-founder and former longtime CEO of Netflix. Netflix is an example of two ideas that everyone talks about, but are extremely hard to do in practice. The first is finding a simple idea and taking it extraordinarily seriously. Reed talks about how even the DVD business was nothing more than a stepping stone toward streaming, which they envisioned from the company's inception in 1997. The second is talent density, and what it actually takes to set and sustain an exceptionally high bar over decades as a company grows.  We talk about how those ideas shaped Netflix's culture and strategy, what Reed learned from mistakes like Qwikster, and why Netflix treated content like a venture portfolio. We also discuss Reed's work today. He shares how he's thinking about AI, what he's learned from serving on the boards of Microsoft, Meta, Anthropic, and Bloomberg, and what excites him about Powder Mountain, the ski resort he acquired after Netflix. Please enjoy my conversation with Reed Hastings. For the full show notes, transcript, and links to mentioned content, check out the episode page ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠⁠⁠.⁠⁠⁠⁠⁠⁠⁠⁠ ----- This episode is brought to you by⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠Ramp⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. Ramp's mission is to help companies manage their spend in a way that reduces expenses and frees up time for teams to work on more valuable projects. Go to⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠ramp.com/invest⁠ to sign up for free and get a $250 welcome bonus. ----- This episode is brought to you by⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Vanta. Trusted by thousands of businesses, Vanta continuously monitors your security posture and streamlines audits so you can win enterprise deals and build customer trust without the traditional overhead. Visit vanta.com/invest.  ----- This episode is brought to you by Rogo. Rogo is an AI-powered platform that automates accounts payable workflows, enabling finance teams to process invoices faster and with greater accuracy. Learn more at Rogo.ai/invest. ----- This episode is brought to you by ⁠WorkOS⁠. WorkOS is a developer platform that enables SaaS companies to quickly add enterprise features to their applications. Visit ⁠WorkOS.com⁠ to transform your application into an enterprise-ready solution in minutes, not months. ----- This episode is brought to you by⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Ridgeline⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. Ridgeline has built a complete, real-time, modern operating system for investment managers. It handles trading, portfolio management, compliance, customer reporting, and much more through an all-in-one real-time cloud platform. Visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ridgelineapps.com. ----- Editing and post-production work for this episode was provided by The Podcast Consultant (⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://thepodcastconsultant.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠). Timestamps (00:00:00) Sponsors (00:03:33) Welcome to Invest Like The Best (00:04:29) Intro (00:05:43) Sponsors (00:07:16) The Concept of Talent Density (00:11:19) Evaluating Talent (00:13:47) Managing on the Edge of Chaos (00:14:51) Why Netflix Gave Large Severance Packages (00:16:37) The Keeper's Test (00:17:07) The Qwikster Mistake (00:19:15) The Informed Captain (00:20:39) How to Come Up with Good Ideas (00:22:32) Transitioning to Streaming (00:23:05) Being on the Board of Facebook, Microsoft, Anthropic & Bloomberg (00:26:25) The Role of a Board Member (00:29:37) Sponsors (00:30:15) Why Netflix Had Open Compensation (00:32:04) Netflix's Content Strategy (00:37:52) Competing with YouTube and Traditional TV (00:39:23) Creating Hit Content (00:40:02) Impact of AI on Netflix (00:41:24) Innovations in Show Formats (00:43:23) Sponsors (00:43:44) Netflix's Technology Backbone (00:45:29) Expanding into Gaming (00:46:06) Lessons from Failed Projects (00:47:30) Financial Strategy and Capital Allocation (00:50:27) Stepping Down as CEO (00:50:52) Powder Mountain (00:56:08) Focus on Education and AI (00:59:00) Risks and Benefits of AI (01:00:56) The Kindest Thing (01:02:56) Sponsors

Visit the website to join our growing community by signing up on our email listwww.podpage.com/the-3-13-men-money-and-marriageIf you want to make a donation to the show Cash app $a114johnsonSummaryIn this episode, Andrew Johnson reflects on the year 2025, discussing the podcast's growth, audience engagement, and future plans. Despite challenges, the show saw significant increases in listeners and engagement metrics. Andrew shares insights on the most popular episodes, international reach, and his commitment to providing valuable content without sensationalism. He expresses gratitude to the audience for their support and outlines plans for 2026, including new content strategies and guest appearances.TakeawaysThe podcast experienced a 30% growth in audience size in 2025.New audience members increased by nearly 1000%.The show is in the top 15% of all video podcasts on Spotify.Video episodes saw a 41% increase in viewership.Listeners from 24 different countries tuned in this year.The most popular episode remains 'Don't Let Money Ruin Your Marriage.'Binge listening increased by 35%, indicating strong listener engagement.Andrew emphasizes the importance of meaningful content over sensationalism.The podcast aims to continue growing and improving in 2026.Audience support has been crucial during challenging times."We grew by 30% this year!""Binge listening went up by 35%!""We will continue to grow in 2026!"Chapters00:00 Year in Review: 2025 Highlights02:25 Audience Growth and Engagement Metrics06:33 International Reach and Listener Demographics09:29 Top Episodes and Listener Preferences. 12:30 Future Plans and Content Strategy. 18:38 Reflections on Personal Challenges and Podcasting Goals

Is your website still the front door to your business, or has AI already quietly changed where customers first meet your brand? In this episode of the Tech Talks Daily Podcast, I sit down with Dominik Angerer, Co-founder and CEO of Storyblok, to unpack how content, search, and discovery are shifting in an AI-first world. As search behavior moves away from blue links toward direct answers inside tools like ChatGPT and Google summaries, Dominik explains why many businesses are seeing traffic decline even while signups and conversions continue to grow. We explore how AI is reshaping the role of content management systems, from automation and orchestration to personalization at scale. Dominik shares why consistency now matters more than volume, how outdated content can actively harm brand visibility inside AI answers, and why the technical foundations built for SEO still play a major role as generative search takes hold. This conversation also dives into headless CMS architecture, why separating content from presentation has become even more valuable, and how structured, well maintained content gives AI systems something reliable to work with. Dominik also introduces the idea of joyful content, a belief that better tools lead to better work and ultimately better experiences for audiences. From AI-powered support workflows to personalized retail and loyalty experiences, he shares real examples of how forward-looking teams are already using content as an active system rather than a static archive. As businesses look toward 2026 and rethink how they show up across websites, apps, agents, and answer engines, this episode offers a grounded look at what needs to change and where to start. As AI becomes the place people go for answers rather than search results, how are you rethinking your content strategy, and what will you do differently after hearing this conversation? Connect with Dominik Angerer Learn more Storyblok Tech Talks Daily is Sponsored by Denodo

Watch This NEXT: https://youtu.be/FA8kGL3JXx8 Apply to Work with Voics: https://www.voics.co/schedule-youtube Join Aura: https://www.aura-app.ai/ Guest: Alfie RobertsonYoutube: https://www.youtube.com/@Alfiegetshard Instagram: https://www.instagram.com/alfiegetshard00:00 – Preview & Intro02:25 – From Creator to Entrepreneur05:03 – The Real Buying Journey08:13 – Brand Consistency and Relatability12:54 – Expanding a Personal Brand Without Losing Trust15:47 – Content, Storytelling, and Leverage18:39 – Perception, Authority, and Audience Maturity24:36 – MVPs, Product-Market Fit, and Shipping Fast29:11 – Why Creators Struggle With Consistency33:30 – Systems, Habits, and Accountability39:16 – Offers, Proximity, and Scaling Coaching50:26 – Scaling Revenue and Playing the Long GameSupport the show

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Mr. Beast Biography Flash a weekly Biography.Jimmy Donaldson, the YouTube titan known as MrBeast, has been making waves with bold pivots that could redefine his empire just days into the new year. In a fresh interview with creator Jon Youshaei posted Monday, Business Insider reports Donaldson revealing plans for a dedicated YouTube channel on financial literacy, teaching fans about investing, Roth IRAs, and smart money moves. Its a natural evolution from his cash-stuffed stunts, like the 10 million dollar giveaway on Beast Games first season, and ties into his teased MrBeast Financial services business, with CEO Jeffrey Housenbold confirming expansion into loans and insurance via investor decks.At The New York Times DealBook Summit earlier this month, Donaldson dished on shifting his main channel strategy as fans tire of spectacle, per Business Insider. Hes doubling down on emotional storytelling, longer 25 minute videos, animation, and micro dramas, while cutting costs after losing millions on extravagant productions. Housenbold hinted at a potential IPO, eyeing ways to let his 1.4 billion global viewers own stakes in Beast Industries, now valued at five billion dollars, as TechCrunch details amid lawsuits over Beast Games set conditions and MrBeast Burger woes.Business buzzed with Starbucks partnering for Beast Games season two, debuting January seventh on Prime Video, fueling contestants with 24/7 coffee in Beast City and a limited Cannon Ball Drink from January 14th, Marketing Dive confirms. On December 26th, Associated Press covered Donaldson advising parents of aspiring kid influencers to prioritize education over fame. His December 20th 30 Days in the Sky YouTube challenge featured a Starbucks drop for a contestant vying for a 50 thousand dollar gift card.No major headlines in the past 24 hours, but these moves signal long term bets on education, finance, and efficiency, potentially cementing his biographical leap from stunt king to mogul.Thanks for tuning into this MrBeast episode of Biography Flash. Subscribe to never miss an update on MrBeast and search Biography Flash for more great biographies.And that is it for today. Make sure you hit the subscribe button and never miss an update on Mr. Beast. Thanks for listening. This has been a Quiet Please production."Get the best deals https://amzn.to/4mMClBvThis content was created in partnership and with the help of Artificial Intelligence AI

Have we got a treat for you! This episode with content strategist, business coach and consultant Treasa Edmond was one of our most popular episodes in 2025. It is full of gold for any freelancer wanting to move up the value chain and secure more high-paying clients.   In our wide-ranging chat, Treasa talks about: • The different between offering content strategy and strategic consulting • Which one is an entry point for high-paying work • How strategy can open the gates to providing more effective content • How and why value pricing is better for this type of work • Her favourite client-finding strategies • Common mistakes freelancers make when it comes to strategy   Capcut is here: https://www.capcut.com/   Treasa's podcast is called Boss Responses: https://bossresponses.com/   Or take a look at Strategy Bosses: https://bossresponses.com/strategy-bosses-community/   Or through LinkedIn: https://www.linkedin.com/in/treasaedmond/    Find Rachel www.rachelsmith.com.au    Find Lynne www.lynnetestoni.com   Rachel's List www.rachelslist.com.au   Thanks (as always) to our sponsors Rounded (www.rounded.com.au), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: hello@rachelslist.com.au  for the details.   Episode edited by Marker Creative Co www.markercreative.co 

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Recorded live at Calgary's SocialWest 2025, this episode of the Marketing News Canada podcast features guest host Laila Hobbs, Co-Founder of Social Launch Labs, in conversation with Hiba Amin, Co-Founder of Creative Little Planet.Hiba shares a candid look at navigating imposter syndrome throughout her marketing career, from being the sole marketer during a startup downturn to finding confidence through community, conversation, and lived experience. She also discusses the evolution of content creation, why authenticity resonates more than polished perfection, and how marketers can build meaningful connections with their audiences.The conversation dives into the responsible use of AI in content marketing, including where it can support creative work, where it falls short, and why strong foundational ideas must come before scale. Packed with thoughtful insights and real-world perspective, this episode is a must-listen for marketers navigating growth, creativity, and confidence in a rapidly changing industry.

Mr. Beast Biography Flash a weekly Biography.Jimmy Donaldson, the unstoppable force behind MrBeast, made waves at the New York Times DealBook Summit earlier this month, where he and Beast Industries CEO Jeff Housenbold teased a potential IPO that could let his 1.4 billion global viewers snag ownership stakes in the empire. TechCrunch reports Housenbold pitching it as a fan-first move, while Donaldson shrugged off lawsuits from Beast Games contestants alleging set mistreatment, calling it a learning curve for handling 2,000 competitors. Business Insider details how hes shifting YouTube strategy from cash-spectacle stunts to emotional storytelling, longer 25-minute videos, animation drops, and less reliance on his face, admitting fans are numbing to giveaways amid 2024 losses now offset by sponsors.No major headlines in the past 24 hours, but Feastables chocolate outprofits his YouTube channel and Prime Video show per leaked docs cited by TechCrunch, fueling plans for a creator-marketer marketplace, mobile phone launch, financial services, and a Saudi theme park. A UNILAD Tech piece from a day ago notes fans buzzing over Donaldsons warning about AI overtaking YouTube, sparking fears hes sowing digital doom. Ongoing Virtual Dining Concepts lawsuit lingers over MrBeast Burger woes, but Season 2 of Beast Games promises efficiency.Hes vowed ultra grind mode for 2026s greatest content, eyeing micro-dramas and ethical sourcing tie-ins, all while swiping at TikToks brain rot despite dominating there. No fresh public appearances or social posts verified in the last few days, keeping the focus on Beast Industries $5 billion valuation trajectory.Thanks for tuning into this Biography Flash episode on MrBeast. Subscribe to never miss an update, and search Biography Flash for more great biographies.And that is it for today. Make sure you hit the subscribe button and never miss an update on Mr. Beast. Thanks for listening. This has been a Quiet Please production."Get the best deals https://amzn.to/4mMClBvThis content was created in partnership and with the help of Artificial Intelligence AI

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If you sprint through your creative business all year, it's easy to end the year without a single moment to catch your breath. It's even easier to roll into January 1 with another checklist and no real clarity on what actually worked. Before 2026 begins, you're invited to hit the reset button with one powerful tool I use every single year: the CEO Report. Whether you print it, use it in Canva, or save it to your iPad for digital notes, this report walks you through a complete business and content audit. It's part analytics, part reflection, part vision-casting, plus it will change the way you show up in your business next year. Let's break it down. Get the most from this episode with The CEO Report >> Find It Quickly 00:14 - Importance of the CEO Report 02:14 - Data Analysis and Platform Performance 03:20 - Income Analysis and Strategy Evaluation 05:20 - Reflecting on Goals and Content Review 09:04 - Exploring Opportunities for Growth 12:55 - Incorporating Life Goals into Business Planning 16:11 - Vision Casting and Progress Assessment 19:21 - Writing a Letter to Your Future Self Mentioned in this Episode The CEO Report Boldfluence  

Sometimes the biggest creative breakthroughs start with a mistake, and no one proves that better than Massimo Bottura.The three-Michelin-star chef behind some of the world's most iconic dishes built his reputation on turning accidents, constraints, and tradition itself into something entirely new. In this episode, we break down his marketing lessons with the help of our special guest Abel Grünfeld, VP of Marketing at Riverside.Together, we explore what B2B marketers can learn from transforming mistakes into memorable stories, using constraints to spark better ideas, and leading with calm adaptability when things inevitably go off script.About our guest, Abel GrünfeldAbel Grunfeld is Riverside's VP of marketing and first employee. He is a growth strategy expert, specializing in scaling our digital presence and building an efficient marketing pipeline. What B2B Companies Can Learn From Massimo Bottura:Turn mistakes into magnetic storytelling. Massimo Bottura's most iconic dish was born from a dropped lemon tart, which is proof that imperfections can become brand-defining moments. Abel explains, “ [It's] very inspiring to take this high stress environment… and transform it into something that actually is unique, much more creative, much more powerful in terms of storytelling.” In B2B, the same principle applies. When a campaign breaks, a launch misfires, or a plan goes sideways, don't hide it. Shape it into a story. Audiences connect most with brands that reveal the creative, human process behind the work. Your “oops” moment might become your most memorable asset.Use constraints to fuel creativity. In high-pressure kitchens, limitations create innovation, not less of it. Abel notes, “Your constraints are your advantage… By being very intentional and aware of what your constraints and disadvantages are, you can be really focused on how to use these to actually create some sort of playing field where you can be more successful.” B2B teams often don't have unlimited budgets, bandwidth, or time. That's not a disadvantage, that's focus. Constraints sharpen your narrative, strengthen your positioning, and force bold creative choices. The boundaries become the catalyst.Plan for surprises and lead through them. Massimo Bottura thrives by embracing unpredictability, treating chaos as a space for invention. Abel shares, “You always plan, but you cannot always control the outcomes… you need to plan to be surprised… and  to figure out how you make the most out of any situation.” For B2B marketers, this is the mindset shift. Markets shift. Teams change. Campaigns don't go as expected. The brands that win are the ones that stay calm, adapt quickly, and turn the unexpected into momentum. Build flexibility into your strategy so you can transform disruption into differentiation.Quote“Real creativity, very often, it's a coincidence of different factors.  There's an unintentionality behind creation that when you plan everything out, you'll never come to that result. When you allow space for exploration, for playfulness, for doing things that you never planned… sometimes they're better than what you actually can envision and visualize yourself.” Time Stamps[00:55] Meet Abel Grünfeld, VP of Marketing at Riverside [00:52] Why Massimo Bottura?[01:59 The Role of VP of Marketing at Riverside[03:02] Behind the Scenes of Massimo Bottura: The Italian Culinary Genius[14:58] Marketing Lessons from Massimo Bottura[26:19] Where are B2B Companies at with Video?[32:07] The Importance of Video Content[41:34] Content Strategy at Riverside[44:47] Simplifying Video Production[47:07] Consolidating Video Creation Tools[49:07] Final Thoughts and TakeawaysLinksConnect with Abel on LinkedInLearn more about RiversideAbout Remarkable!Remarkable! is created by the team at Caspian Studios, the premier B2B Podcast-as-a-Service company. Caspian creates both nonfiction and fiction series for B2B companies. If you want a fiction series check out our new offering - The Business Thriller - Hollywood style storytelling for B2B. Learn more at CaspianStudios.com. In today's episode, you heard from Ian Faison (CEO of Caspian Studios) and Meredith Gooderham (Head of Production). Remarkable was produced this week by Jess Avellino, mixed by Scott Goodrich, and our theme song is “Solomon” by FALAK. Create something remarkable. Rise above the noise. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

With AI doing more of the heavy lifting and the Instagram algorithm giving users more control over what they see, your dream clients can now literally tell the app, “Nope, don't show me this kind of post again.”Which sounds great as a user. As a life coach trying to get clients? That hits differently.In this episode, I break down what the 2026 Instagram algorithm changes really mean for life coaches and how to create content that still gets seen, saves you from shouting into the void, and actually leads to paying clients.We will talk about:How AI and the Reels algorithm decide what content gets pushed outWhat high value content actually looks like for life coaches in 2026Why vague messaging like “I help women feel more confident” is not enough anymore. Mentioned in this episode

If you've ever wondered whether your content is actually making an impact, wait until you hear this story.This episode breaks down the incredible email I received from an entrepreneur who used my book LinkedIn Riches to build his entire business from scratch.And inside his journey are massive lessons on LinkedIn lead generation, content strategy, and the single greatest lead gen tool on the planet.WHAT YOU'LL DISCOVER:

This episode will cover:Kelly Criterion - Kelly comes up a lot as bettors try to work on optimal bankroll management and I discuss the ins and outs today on Kelly and how to minimize your losses and maximize your wins!TSP Content Strategy - I cover what TSP paid and free content will be for 2026.My Handicapping Game of the Week of the Year (6-6 on the season)Hope you enjoy the episode.Good luck this week!

Natalia Chappell is the founder of Natalia Chappell & Co, a UK-based consultancy helping luxury and lifestyle brands scale sustainably. Previously, she led marketing for THG's luxury division, working with brands like Coach and Ralph Lauren across price points from hundreds to thousands of pounds.In this episode of DTC Pod, Natalia breaks down what it really takes for US brands to win in the UK—and why so many get it wrong. She shares the full-funnel mistakes she sees premium brands make over and over, why some household US names thrived in Britain while others quietly retreated, and what's actually driving results on Meta right now. She also gets into how to connect with younger consumers who think differently about spending, and why the old playbook of polished content isn't cutting it anymore. Plus, her journey from corporate marketing leader to female founder, and what she wishes more people understood about building a business as a woman.Episode brought to you by StordInteract with other DTC experts and access our monthly fireside chats with industry leaders on DTC Pod Slack.On this episode of DTC Pod, we cover:1. Lessons from high-growth UK e-commerce brands 2. Creating sustainable, holistic marketing strategies3. Using data and analytics to drive channel mix decisions4. Optimizing for paid and organic synergy5. Landing page and website audit best practices6. UGC, influencer, and creator partnership frameworks7. Onboarding and managing creators for conversion and brand fit8. Navigating UK logistics, customs, and local expectations9. How to adapt brand voice and content for UK consumer10. UK cultural moments and how to plan campaigns around them11. Success stories (Drunk Elephant, Ralph Lauren, Coach) and why some US brands flop12. Digital-first approaches to brand building13. Upcoming trends—partnership ads, authentic content, and Gen Z consumers14. Supporting and growing as a female founder in e-commerceTimestamps00:00 Introduction to DTC POD and episode with Natalia Chappell01:18 Natalia's background: fashion, digital marketing, luxury brand experience03:26 Lessons learned building luxury and beauty e-commerce teams05:16 Becoming a female founder and launching Natalia Chappell & Co07:22 The type and scale of brands Natalia's agency works with09:07 Optimizing paid-to-organic mix for sustainable growth12:12 Data, analytics, and the importance of first-party data integrity13:33 Why understanding inventory and offer depth matters before scaling ads16:26 Building a marketing flywheel that feeds itself18:50 Audience segmentation, CRM, and conversion optimization20:08 Attribution modeling and keeping data integrations clean22:29 Organic growth: auditing website, SEO, landing pages, and reviews24:03 Content strategy: authentic UGC, influencers, and the UK market26:58 Equipping creators for conversion, not just reach29:25 Structuring affiliate and creator programs, commissioning vs. flat fees33:01 Logistics: Warehousing, customs, and UK delivery expectations36:54 Adapting voice, copy, and calendar to resonate in the UK38:34 Brand case studies: Drunk Elephant, Coach, Ralph Lauren41:09 Why some US brands struggle in the UK (Forever 21, etc.)44:21 Trends to watch: partnership ads, content authenticity, Gen Z targeting47:25 Where to find and connect with Natalia ChappellShow notes powered by CastmagicPast guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more.  Additional episodes you might like:• #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth• #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content• #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views• #219 JT Barnett: The TikTok Masterclass For Brands• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook• ​​​​#243 Kian Golzari - Source & Develop Products Like The World's Best Brands-----Have any questions about the show or topics you'd like us to explore further?Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?Check out our newsletter here.Projects the DTC Pod team is working on:DTCetc - all our favorite brands on the internetOlivea - the extra virgin olive oil & hydroxytyrosol supplementCastmagic - AI Workspace for ContentFollow us for content, clips, giveaways, & updates!DTCPod InstagramDTCPod TwitterDTCPod TikTokNatalia Chappell - Founder of Natalia Chappell & Co.Blaine Bolus - Co-Founder of CastmagicRamon Berrios - Co-Founder of Castmagic

What happens when you plan your content strategy around the end result, but stay flexible enough to pivot when the data comes in? Amy Higgins, Senior Director of Content Strategy at Cloudflare, has mastered this approach.In this episode, host Amy Woods sits down with Amy, an award-winning marketing leader with extensive experience building and scaling content teams that drive measurable impact across brand, demand, and thought leadership.At Cloudflare, Amy leads a team producing everything from large-scale research reports to blogs, podcasts, and video content, turning one core asset into hundreds of derivative pieces across channels and regions.In this conversation, Amy shares:How to plan a survey with the end content in mindWhy cross-functional collaboration (product, sales, regional marketing, analysts) is essential for stronger insights How to stay flexible and adjust your plans based on what the data actually tells you.The unexpected benefits of prioritizing quality over volume, even if it reduces the dataset What to measure, and how, once your survey-based content starts going live Important links & mentions:Amy Higgins on LinkedIn: https://www.linkedin.com/in/amywhigginsAmy Woods on LinkedIn https://www.linkedin.com/in/amywoods2/Content 10x: https://www.content10x.com/Amy's book: www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results)Amy Woods is the CEO and founder of Content 10x, a creative agency that provides specialist content strategy, creation and repurposing support to B2B organizations. She's also a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content marketing. Join thousands of business owners, content creators and marketers and get the latest content marketing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter

Send us a textIn this episode, Jes Scholz joins Greg Sterling and Mike Blumenthal for a deep dive into the forces reshaping search: AI agents, the rise of conversational interfaces, the 60/40 brand-activation model, content freshness, multimodal distribution, and why your database — not your website — may determine your competitive future.Jes explains what marketers must do now: update your content strategy, test your site with agents, fix your UX friction, and prepare your database for natural-language inputs. Essential listening for SEOs, CMOs, and local businesses navigating the next wave of digital change.Subscribe to our newsletters and other content at https://www.nearmedia.co/subscribe/

It's time to start preparing your podcast content strategy for the new year! January is a great time to grow your audience and in this episode I will deliver seven strategies to help you be more strategic with your podcast content so that you can grow even faster!   Links mentioned in this episode: Get 50% off your first month of group coaching with me (expires 12.31.25) https://www.podcastingbusiness.school/offers/uT3fA9ad?coupon_code=GROUP50   Want more strategies for podcast launch, growth, and how to leverage your podcast to get more clients? Get my FREE weekly Podcasting Business School Newsletter every Thursday! https://www.podcastingbusiness.school/news   *********************  

This is a free preview of a paid episode. To hear more, visit spirituallyambitious.substack.comEver feel like you're just throwing content into the void — with no idea if it's working or what to do next?In this behind-the-scenes of the$100K Healer episode, I'm giving you the full breakdown of how I'm planning my LinkedIn content strategy to support the growth of The $100K Healer brand. If content creation feels emotional, inconsistent, or like a shot in the dark, this is your permission slip to take your power back with a simple, strategic process that actually makes sense.You'll discover:The 5 steps I'm using to create a focused content strategy that drives leadsHow I think strategically about social media + marketing for my business.Why creating a content strategy keeps you focused and grounded as you grow your business.Hit play now to learn how to build a data-driven content strategy and grow a business that aligns with your mission.

Kim Kardashian's Masterclass reminded and reiterated so many visibility basics that I can't wait to share in this episode. If you've been overcomplicating your content, outsourcing your confidence to metrics, or drifting into consumer mode instead of creator mode, this episode brings you back to what actually works. You'll hear my grounded take on visibility, consistency, storytelling, and defining your identity before the internet does it for you.This episode is for women entrepreneurs who want clarity, confidence, and visibility strategies they can actually sustain, not perform. For more visibility strategies, head to www.thevisibleceo.com Join this FREE Telegram space, Broadcast... https://thevisibleceo.com/broadcastBROADCAST is for the human-first leader who refuses to be muted by algorithms, AI, or outdated strategies. You've got something to say, and it's time to say it like you mean it. If you are ready for me to shift your thinking on how you can create a business WITHOUT living on your phone - this is the space to be!OMNI is my full visibility system built for CEOs who want to grow online without living on their phone. If you're ready to be truly seen, more strategic, and unmistakably in demand, head to check out OMNI at www.omniqueens.com Take the FREE Quiz to find out how visible you really are at www.thevisibleceo.com/quiz https://www.instagram.com/itscrissyconner/https://www.tiktok.com/@crissyconnerhttps://www.facebook.com/crissyconnerhttps://www.youtube.com/c/crissyconnerhttps://www.linkedin.com/in/crissyconner/

Kim Kardashian's Masterclass reminded and reiterated so many visibility basics that I can't wait to share in this episode. If you've been overcomplicating your content, outsourcing your confidence to metrics, or drifting into consumer mode instead of creator mode, this episode brings you back to what actually works. You'll hear my grounded take on visibility, consistency, storytelling, and defining your identity before the internet does it for you.This episode is for women entrepreneurs who want clarity, confidence, and visibility strategies they can actually sustain, not perform. For more visibility strategies, head to www.thevisibleceo.com Join this FREE Telegram space, Broadcast... https://thevisibleceo.com/broadcastBROADCAST is for the human-first leader who refuses to be muted by algorithms, AI, or outdated strategies. You've got something to say, and it's time to say it like you mean it. If you are ready for me to shift your thinking on how you can create a business WITHOUT living on your phone - this is the space to be!OMNI is my full visibility system built for CEOs who want to grow online without living on their phone. If you're ready to be truly seen, more strategic, and unmistakably in demand, head to check out OMNI at www.omniqueens.com Take the FREE Quiz to find out how visible you really are at www.thevisibleceo.com/quiz https://www.instagram.com/itscrissyconner/https://www.tiktok.com/@crissyconnerhttps://www.facebook.com/crissyconnerhttps://www.youtube.com/c/crissyconnerhttps://www.linkedin.com/in/crissyconner/

If you want a masterclass in modern marketing... stop looking at other creators and start looking at Kim Kardashian and Ryan Murphy.All Is Fair just had the biggest debut on Hulu ever, and whether you love the show or hate it... the marketing is undeniable. Today I'm breaking down the 5 strategies behind their viral success – and how YOU can use them to scale your content, your creative business, and your next launch.This episode is basically a crossover of my two lives: my past career as a TV writer, and my current one as a marketer. And trust me... these lessons are gold.We're talking:✨ Polarization as a strategy (yes, you WANT some people to hate your content)✨ Why BTS content is your secret connection builder✨ The “weekly rollout machine” that keeps viewers coming back✨ The power of collaboration + star stacking✨ How Ryan Murphy's signature style can inspire YOUR brand identityIf you want to treat your business like a Hollywood blockbuster in 2025 and beyond... this one's for you.xxEllen

#904 I'm now a big fan of short-form video for entrepreneurs, despite my initial skepticism. For the best results, though, you should take advantage of multiple platforms at once. But how do you show up everywhere without burning yourself out? In this episode, I'm chatting with online video pioneer Gideon Shalwick. He is the creator of Vubli, a tool that enables you to automate posting videos to YouTube, TikTok, Instagram, and more. [affiliate link] This is a huge time saver because Vubli doesn't just schedule posts for you. It generates titles, descriptions, thumbnails, and tags, removing the friction that stops many of us from posting consistently. Listen in because Gideon and I dive into the most effective strategies to help you win big with short-form content. We discuss finding your hero platform, debunk myths about using third-party tools and posting daily, and get into the importance of engaging with your audience at peak times. Enjoy! Show notes and more at SmartPassiveIncome.com/session904.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Daniel Groh, Chief Brand Officer at SATISFY, breaks down how the brand builds an emotion-first running world that turns casual observers into true fans. He explains why Satisfy treats people as guests, not customers, and how speaking to "people who run" opens the door to more honest, human storytelling. Daniel shares how they use emotional athlete content, localized community runs, and shock-and-awe moments at events like UTMB and Cocodona to create loyalty in a world where loyalty is fragile. He also unpacks their 80/20 creative approach, content "drips and drops," and why the moment a brand gets lazy, whether in product, content, or experiences, its audience will drop them. About: This podcast is produced by Port Side, a creative production studio creating content strategy + production for active brands, rooted in emotion.  Enjoy this episode and discover other resources below: Slack Community | Tired of brainstorming with ChatGPT? Join us! Insight Deck | Want 20 of our favorite insights shared on the show?  Booklist | Here's our curated list of recommended books over the years. LinkedIn | Join the conversation and share ideas with other industry peers. Apple Podcast | Want to help us out? Leave us a review on Apple. Guest List | Have a Guest in Mind?  Share them with us here.  

Everybody loves a good origin story, but not every story is worth retelling. The real skill is knowing when to evolve, not repeat.That's the lesson of Andor, the Star Wars series that turned subtle storytelling into a strategy for lasting relevance. In this episode, we explore its B2B marketing takeaways with the help of our special guest Rachel Sterling, CMO of Identity Digital. Together, we break down what B2B marketers can learn from spotting product fatigue early, tailoring stories for evolving audiences, and creating content that sparks conversation, not just clicks.About our guest, Rachel SterlingRachel Sterling serves as Chief Marketing Officer where she is focused on expanding Identity Digital's impact on driving awareness and adoption of our top level domain portfolio. Prior to joining Identity Digital, Rachel held senior leadership positions at Proximie, Instagram, Twitter, and Google where she developed impactful strategies around product, integrated, content, and event marketing.Rachel also possesses a creative background, spending the first eight years of her career working in TV production and post-production. Rachel lives in Belmont, CA with her husband and two children.What B2B Companies Can Learn From Andor:Recognize when the story has run its course. Just like Disney realized Luke Skywalker's arc had reached its limits, Rachel ties that lesson to brand fatigue. Audiences, like customers, eventually want something new. As she puts it: “Their main characters had been exhausted… you have to consistently monitor for user sentiment.” Andor worked because it didn't cling to nostalgia; it built from a blank slate. In B2B, that means knowing when your message or product line has hit its ceiling and having the courage to reinvent before your audience tunes out.Segment for meaning, not just demographics. Disney didn't make Andor for everyone. It made it for the fans who grew up with A New Hope. Rachel explains: “By exploring more mature themes, you're building content specifically for the core audience that had been there since the very beginning.” The same rule applies in B2B. As your audience evolves, so should your tone, themes, and depth. Mature buyers crave nuance; new ones need accessibility. Build the right story for the right segment, and you'll meet each generation where they are, not where they were.Make content that talks back. Rachel points out that Andor isn't a passive show. It demands engagement long after the credits roll. As she says: “Content no longer exists in a passive experience… The sign of a good show is when you can engage in conversation beyond just a simple, ‘that was good.'” In B2B, the same holds true. The best content doesn't just get attention; it gets people talking, sharing, and connecting around a shared idea. Don't settle for applause, aim for conversation that keeps your brand in motion.Quote“Just because you feel affinity for the product does not mean that people will continue to share that affinity. I definitely think that marketers, from seeing the decision that Disney made to Greenlight Andor, can take away the message [to] understand when you have product fatigue.”Time Stamps[00:55] Meet Rachel Sterling, Chief Marketing Officer at Identity Digital[01:51] Why Andor?[03:36] The Role of CMO at Identity Digital[04:45] What is Andor?[22:32] B2B Marketing Lessons from Andor[42:14] Identity Digital's Brand and Content Strategy[45:52] Advice for First-Time CMOs[48:27] Final Thoughts and TakeawaysLinksConnect with Rachel on LinkedInLearn more about Identity DigitalAbout Remarkable!Remarkable! is created by the team at Caspian Studios, the premier B2B Podcast-as-a-Service company. Caspian creates both nonfiction and fiction series for B2B companies. If you want a fiction series check out our new offering - The Business Thriller - Hollywood style storytelling for B2B. Learn more at CaspianStudios.com. In today's episode, you heard from Ian Faison (CEO of Caspian Studios) and Meredith Gooderham (Head of Production). Remarkable was produced this week by Jess Avellino, mixed by Scott Goodrich, and our theme song is “Solomon” by FALAK. Create something remarkable. Rise above the noise. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Is your go-to-market built around “why” or around “wow, how, now”?Many teams love Simon Sinek's Golden Circle. Others organize their marketing around buyer stages, hooks, and calls to action. Brian and Stijn think you do not have to pick one or the other, and that the real job is to raise signal and cut noise in how you lead.In this episode of B2B SaaS Marketing Snacks, host Brian Graf sits down with Kalungi founder and Chief Syntropy Officer Stijn Hendrikse to compare "Start With Why" with the "Wow, How, Now" model, and to show how both can live inside the same story, from brand to campaigns to a single email. They also walk through a very simple Google Sheet that Stijn uses with his teams to decide what work is actually worth doing.You will hear how to match your message to the state of mind your audience is in, make clearer decisions as a marketing leader, and run your team in a more syntropic way, not just a busier one.In this episode, you will learn:When to lead with mission and “why” in your storyHow wow, how, now maps to your funnel and contentWhy starting with who and what it is for changes resultsA simple sheet to score ideas on signal, shipping, and flywheel effectHow STOP turns repeated work into assets, not one offsWays to use AI with your team in a syntropic wayBy the end, you will have a clearer way to use both Golden Circle and "Wow, How, Now" together, plus a very practical tool to decide what your team should start, keep, or stop doing next. Resources shared in this episode:SaaS Content Marketing 101: A Comprehensive Introduction for SaaS FoundersBSMS 83 - Marketing during a downturnThe Foundation of a Successful SaaS GTM (Go-to-Market) Strategy T2D3 CMO MasterclassSubmit and vote on our podcast topicsABOUT B2B SAAS MARKETING SNACKSSince 2020, The B2B SaaS Marketing Snacks Podcast has offered software company founders, investors and leadership a fresh source of insights into building a complete and efficient engine for growth.Meet our Marketing Snacks Podcast Hosts: Stijn Hendrikse: Author of T2D3 Masterclass & Book, Founder of KalungiAs a serial entrepreneur and marketing leader, Stijn has contributed to the success of 20+ startups as a C-level executive, including Chief Revenue Officer of Acumatica, CEO of MightyCall, a SaaS contact center solution, and leading the initial global Go-to-Market for Atera, a B2B SaaS Unicorn. Before focusing on startups, Stijn led global SMB Marketing and B2B Product Marketing for Microsoft's Office platform.Brian Graf: CEO of KalungiAs CEO of Kalungi, Brian provides high-level strategy, tactical execution, and business leadership expertise to drive long-term growth for B2B SaaS. Brian has successfully led clients in all aspects of marketing growth, from positioning and messaging to event support, product announcements, and channel-spend optimizations, generating qualified leads and brand awareness for clients while prioritizing ROI. Before Kalungi, Brian worked in television advertising, specializing in business intelligence and campaign optimization, and earned his MBA at the University of Washington's Foster School of Business with a focus in finance and marketing.Visit Kalungi.com to learn more about growing your B2B SaaS company.

Mike Bako, Vice President of Media and Content Strategy, joins Doug Simon, CEO of D S Simon Media, for a conversation about the AI-Powered Broadcast Media Tour™. Doug explains how the AI-Powered Broadcast Media Tour™ works, why it matters, and what organizations need to know.D S Simon Media⁠ is a recognized innovator in broadcast public relations and the creator of the industry's first AI-Powered Broadcast Media Tour™. Since the start of COVID, the firm has scheduled and produced more than 5,000 media segments annually, further establishing itself as a category leader. Clients include top brands in healthcare, technology, travel, financial services, food and beverage, consumer goods, entertainment, retail, and non-profits. Established in 1986, the firm has won more than 100 industry awards.

What if your podcast could become the most powerful asset in your business for lead generation? Imagine having a content engine that not only grows your visibility but also attracts aligned clients and fills your offers without needing to be everywhere online! In this final episode of the Podcast Growth Series, I'm showing you how to align your content with your goals so that every episode fuels momentum in your business. We'll walk through a step-by-step podcast audit designed to help you reflect on what worked in 2025 and plan intentionally for the year ahead.Whether you're craving more ease or looking to expand your reach as a creative entrepreneur, this episode is your permission slip to focus on what lights you up and simplify everything else. You'll get clear on what drives real podcast downloads and how to do more of what works.We're talking content alignment, strategic podcast planning, and how to map out launches that feel fun, purposeful, and totally in sync with your big 2026 vision. You'll also hear my take on why SEO for podcasters is non-negotiable for long-term growth. Let's make 2026 the year your podcast becomes the center of your marketing universe, full of clarity, confidence, and intentional creation. Let's do this! Juliana Get your homework here: http://www.julianabarbati.com/homework Join Profitable Podcast Blueprint: https://juliana-barbati.thrivecart.com/profitable-podcast-blueprint/ Connect with me: www.julianabarbati.com www.instagram.com/julianabarbati_

In this episode, I sit down with designer, educator, founder, and category creator, Nick Broekema, the mind behind the booming discipline of Content Design and one of the most recognizable visual brands on LinkedIn™.Nick has built something rare: a business that's 100% inbound. No outreach. No cold emails. No chasing. Just magnetic, systematic content that compounds.We go deep on:How Nick built an audience of 80k+How Content Design became a category, and how he's leading itThe exact steps he took to turn random posting into a businessWhat most creators get wrong on LinkedIn™Why alignment beats hustleThe role of clarity, positioning, and ICP refinementHis pivot from Done-For-You to Cohorts + CommunityAnd the mindset shifts required to scale a highly creative business sustainablyThis is a masterclass in positioning, design, systems, and treating content as a strategic asset - not decoration.Whether you're a founder, a coach, a designer, or someone reinventing their career on LinkedIn, this is a conversation you will want to save.Chapters:00:00 - Teaser Intro00:41 - Re-Framing, Re-Building01:08 - The Early Days & Becoming a Category of One02:50 - From Crickets to Clarity04:10 - The Coach Who Sparked a Category05:23 - Why LinkedIn™? Why Now?07:41 - Quitting, Drifting, and Rediscovering Entrepreneurship09:20 - Choosing LinkedIn™ Over Instagram09:53 - What a Carousel Really Is (and Why It Works)11:30 - Why Visuals Must Be Simple, Clear, and Fast13:49 - How to Build Leads on LinkedIn From Scratch15:44 - Compounding Through Conversation17:05 - The Turning Point: Selling Through Content18:38 - The Three-Month Danger Window19:45 - Quantity → Quality (No Other Shortcut Exists)22:16 - Why You Should Post BEFORE You Need To26:15 - The Multiple Facets of Content Design28:21 - Nick's Design Rules (And Why They Work)30:30 - How His Client Grew 8k Followers and 80k in Revenue32:22 - Trim the Offer: Why Less > More34:28 - The 60% Rule for Positioning36:22 - D.F.Y → D.I.Y: A Pivot That Scales37:52 - Nick's Current Business Model40:10 - Why He's Leaving Done-For-You Behind42:53 - The Rise of In-Person Events44:58 - Why Build a Community?46:32 - Screen-Sharing, Transparency, and “Winging It”48:06 - Jeff's POV on Clarity, Story, and Power of Voice52:02 - Reframing Stage Nerves into Excitement53:36 - Nick's Public Speaking Trauma (And How He Overcame It)55:54 - Expertise + Stories = Unshakeable Confidence57:15 - The Anchor of Inbound-Only58:10 - Jeff on Remembering Your Own Value59:41 - Jeff's Storytelling Background & Business Model01:02:52 - Naming, Positioning & Not Getting “Too Cute”Connect with Jeff Abracen on LinkedIn [https://www.linkedin.com/in/jeffabracen/]If you are or know a disruptive influencer who would make a great guest, we'd love to hear from you. Every Like, Share, Subscription and Review means a lot.Cover art by Daniel DevoyMusic by Stephen Voyce©2024 The Disruptive Influence Podcast - Jeff Abracen

In this episode of TechMagic, hosts Cathy Hackl and Lee Kebler break down the biggest shifts shaping tech, entertainment, and personal branding. They explore emerging trends, from real-world experiences like Beastland, to the growing influence of spatial computing, and why authentic human content is becoming a premium as AI saturation rises. In the second half, Cathy sits down with David Cash, Founder and CSO of Cash Labs, Founder and Executive Producer of Catalyst Content Haus and Head of Marketing and acting CMO of DeLorean Labs, to discuss building a future-proof personal brand, repurposing content at scale, and why founders must take ownership of their digital presence now. Together, they reveal practical strategies for standing out and earning trust in an AI-driven media landscape.Come for the tech and stay for the magic!David Cash Bio:David Cash is the Founder of Cash Labs and Catalyst, recognized as a leading force in bringing Web3 and emerging technologies to market. After a 12-year acting career and seven years running a production company, working on campaigns for brands like Brisk, Gaviscon, and Netflix, David became an early leader in Web3, authoring the first Master's thesis on NFTs and producing Metaverse Fashion Week. Through Cash Labs, his work has driven billions of impressions and major revenue for global brands. His newest venture, Catalyst, helps executives create high-impact, future-ready content.David Cash on LinkedInKey Discussion Topics: 00:00 Intro: Tech Magic Returns from the Middle East00:03 Beastland: MrBeast's Pop-Up Amusement Park Phenomenon in Riyadh00:08 Apple Vision Pro & Real Madrid: The Future of Immersive Sports Content00:12 Tim Cook's Potential Departure and Apple's Need for Disruption00:16 Meta Quest 3S at Costco for $200: The VR Hardware Game Heats Up00:20 Meet David Cash: From Child Actor to Web3 Pioneer and Content Strategist00:24 Why Business Leaders Must Own Their Content Strategy Now00:27 Catalyst: Productizing Executive Content Creation Into a Luxury Service00:30 How to Build a Personal Brand Session in One Day00:33 The Dead Internet Theory: Why Authentic Voices Are Your Competitive Moat00:36 Syndication Strategy: Turn One Piece of Content Into 1,000 Assets00:37 Legacy Media Still Matters: Why Adweek and Vogue Amplify Personal Brands00:40 The Evolution of Entertainment: From Broadway to Authentic Vlogging00:43 Human-Crafted Content as Luxury: The OnlyFans to OnlyWalks Future00:44 The Metaverse Isn't Web3: Redefining Virtual Spaces and Digital Identity00:48 How Your Content Choices Today Shape Your XR Future Tomorrow00:52 AI as a Tool: When to Use Generative Tech and When to Create Authentically00:53 The "Human Authored" Label: Why AI Slop Is Making Credibility Scarce00:57 Silicon Valley's Billion-Dollar Paradox: Oracle, SoftBank, and Unsustainable Bets01:00 Hardware Matters: Why Lam Research Is the Invisible Infrastructure Winner01:03 Key Takeaways: Personal Branding, Content Strategy, and the Human Edge Hosted on Acast. See acast.com/privacy for more information.

Brett Deister chats it up with Mark, a photography whiz who's been capturing the essence of industrial brands like a pro. The duo dives straight into the nitty-gritty of how killer visuals can totally boost your B2B marketing game. Mark's got the lowdown on why custom images are the real deal—stock photos just ain't cutting it in a world where authenticity reigns supreme. He spills the beans on everything from lighting magic to macro shots that make even the shiniest machine parts look like a million bucks. Plus, they tackle the whole AI thing, discussing how it's not about replacing the human touch but enhancing it in this wild digital age. So, buckle up for some solid insights that'll have you rethinking your content strategy in no time!Brett Deister welcomes Mark Mendoza to the latest installment of Digital Coffee Marketing Brew, where the conversation morphs into a treasure trove of insights on industrial photography and its pivotal role in content marketing. Mark's journey from film photography to owning a commercial studio is peppered with anecdotes that reveal the heart of his craft: creating images that resonate with audiences while showcasing the uniqueness of industrial brands. They share a few laughs over coffee preferences, but quickly pivot to the serious business of visual storytelling. Mark articulates the delicate balance between aesthetics and technicality, explaining how the right imagery can demystify complex products and enhance customer understanding. Key to their discussion is the importance of custom visuals over stock photography, with Mark making a strong case for how authentic images improve brand trust and engagement. The episode also delves into the practicalities of planning a photoshoot, emphasizing the need for collaboration between the photographer and the client to achieve optimal results. Listeners gain valuable insights on the common mistakes brands make in their visual strategies and how to circumvent them. With a mix of expert advice and a friendly vibe, the episode leaves a lasting impression, encouraging marketers to rethink their approach to imagery and embrace the power of authentic photography in their marketing arsenal.Takeaways: The podcast dives deep into how visual content can boost B2B marketing, emphasizing the need for authentic imagery over stock photos to build trust with potential clients. Mark shares his journey from film photography to industrial shoots, highlighting how his expertise in lighting and composition elevates the storytelling element of technical brands. Planning is key when it comes to product photography; having a shot list can make all the difference in capturing the right imagery for marketing campaigns. Brett and Mark discuss the balance between AI tools and traditional photography techniques, noting that while AI is helpful, nothing beats the authenticity of a well-captured photo. Mark stresses the importance of creating an image bank that can serve multiple marketing needs over time, providing ongoing value beyond a single event or campaign. The conversation touches on emerging trends in photography, especially how combining AI with traditional shooting methods can create stunning visuals that resonate with audiences. Links referenced in this episode:MarkMendozaPhoto.comCompanies mentioned in this episode: FLIR Systems Accutronics Mark Mendoza Photography

In this powerful mastermind session of Investor Impact: Power Talks with Vinney Chopra, host Vinney Smile Chopra brings his signature positivity, humor, and wisdom to a raw, real conversation about raising capital and scaling multifamily portfolios. Joined by his Inner Circle members—including deal partners navigating real transactions—they dive deep into what actually drives momentum in real estate: mindset, clarity, and consistent action.   The discussion centers around how confidence and abundance thinking lead to better decisions, smoother deals, and investor trust.   The group openly shares their current projects and challenges, exploring:

What if the stories buried in your everyday life held the power to scale your business? In this conversation, Olivia Atkin sits down with content strategist and conversion copy powerhouse Zhanna Blazej, the visionary behind the Conversion Method and Iris AI. Together, they unpack how authentic storytelling, paired with intentional strategy, can create content that connects, converts, and sustains your momentum as a business owner.Zhanna shares the behind the scenes journey of building Iris, how entrepreneurs unknowingly sabotage their content, and what it really takes to transform personal reflections into magnetic client attracting posts. Whether you're overwhelmed by content demands or seeking a smarter way to show up online, this episode is your permission slip to simplify, systemize, and scale in your own voice.Want to start your own podcast, grow your show, or get featured as a guest? Let's map it out together. Book a free clarity call with Olivia to explore the next best move for your podcast strategy whether you're building from scratch, ready to scale, or looking to use guesting to grow your brand. MeetwithOlivia.meNeed more inspiration or tools?Access Olivia's book, podcast growth resources, and done-for-you support at Achieving-Success.comGet the Podcast Growth Partner For Yourself: Want to cut your content time from 12–20 hours a week down to under 30 minutes without sacrificing strategy, voice, or quality? The Podcast Growth Partner is the customized AI system built from Olivia Atkin's proven frameworks, giving you titles, descriptions, SEO, and monetization support in minutes. Access it here: ACHIEVING SUCCESS LLCStay Connected With Us:LinkedIn: achieving-success-llcInstagram: @_achievingsuccessTwitter: @_achievesuccessFacebook: @Achieving SuccessYou Can Find Zhanna Blazej:Facebook: zhannablazejInstagram: zhannablazejWebsite: www.zhannablazej.comFree Resource From Zhanna Blazej:Want to learn the foundational principles behind the Conversion Method and start creating content that connects and converts? Download Zhanna's free guide here: www.zhannablazej.com/guideBecome a supporter of this podcast: https://www.spreaker.com/podcast/achieving-success-with-olivia-atkin--5743662/support.

Content strategy success hinges on three measurable outcomes. Benji Block, founder of Signature Series and former Executive Producer of B2B Growth podcast, breaks down the metrics that matter for B2B brands. He outlines a framework measuring click-through rates on thumbnails and titles, average view duration for consumption quality, and downstream engagement including comments, website visits, and real-world conversations that drive business results.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Content strategy success hinges on three measurable outcomes. Benji Block, founder of Signature Series and former Executive Producer of B2B Growth podcast, breaks down the metrics that matter for B2B brands. He outlines a framework measuring click-through rates on thumbnails and titles, average view duration for consumption quality, and downstream engagement including comments, website visits, and real-world conversations that drive business results.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

The brands everyone talks about are not the safest ones. They are the bold ones.And few people understand that better than Nick Tran.The former TikTok Global Head of Marketing and current Diageo President and CMO joins Marketing Trends to break down how he built momentum inside fast moving environments, rebuilt brands under pressure, and helped TikTok become a cultural engine instead of just another app.Nick explains why the traditional marketing playbook is obsolete, how to create ideas that move culture instead of reacting to it, and what today's fastest moving teams get wrong about attention, creativity, and risk. CHAPTERS / KEY MOMENTS00:00 Engineering a Viral Influencer02:20 What Bold Marketing Looks Like in 202604:20 Crisis Marketing at Taco Bell07:05 Lessons From Stance and Samsung09:30 Reinventing Hulu With Culture Marketing11:00 Why the Old Marketing Playbook Is Dead13:40 Inside TikTok's Project Cheetah16:45 Making Creators Culturally Famous on Purpose19:35 Five Marketing Behaviors Leaders Must Unlearn22:20 The ROI Trap and Bad Marketing Metrics25:00 Why Modern CMOs Should Become CEOs26:00 The Ocean Spray x DogFace420 Breakout Moment29:10 The Rise of AI Influencers and Virtual Icons30:00 Worldbuilding: The Future of Brand Marketing33:00 Reinventing Ciroc Through Lifestyle Experiences37:00 Pickleball, Pop-Ups, and The New Experiential Playbook43:00 Out-of-Home Creative, Simplicity, and Cultural Signals This episode is brought to you by Lightricks. LTX is the all-in-one creative suite for AI-driven video production; built by Lightricks to take you from idea to final 4K render in one streamlined workspace.Powered by LTX-2, our next-generation creative engine, LTX lets you move faster, collaborate seamlessly, and deliver studio-quality results without compromise. Try it today at ltx.studio Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Send us a textSharing the exact conversation that helped one of my clients go from spiralling into “should I just do more?” to seeing what was really keeping her stuck.If your message has felt off or your content's just not landing, you need to hear this.

Today, I'm bringing you some real talk about making content creation easy, especially with the holiday season in full swing. If you're feeling overwhelmed by all the social media “rules,” you are not alone, that's why I'm sharing my simple approach to building a content strategy that actually works. I'm breaking down my signature 4H Method framework (Heard, Helpful, Humor, and Happenings) so you can trade rigid content buckets for posts that always connect and resonate, so you can grow your business whether you're posting once a week or three times a day. I'll also discuss how to pick a posting rhythm that feels good for you, and be sure to stick around for some of my favorite hooks and ideas to get you started!In this episode we'll be covering:Dtiching the content creation overwhelm during the busy holiday season.Feeling stuck with content marketing buckets and rigid notions of when and how often to post.Tips for picking a posting rhythm that fits your lifestyle and goals.Creating content that evokes feeling, resonates and connects, leading to followers, authority, and conversions. How using any of the 4H's can be nurturing and engaging.Examples of viral hooks and relatable content ideas to boost audience connection.Featured content in this episode:Webinar: 4H Method FixDear AlgorithmThe hook that's blowing up peoples accounts right nowBirthdayScorpio Season Back with your long distance friend!Recommended episodes:Episode 049: Relatable Humor That Says “They Get Me!”Episode 067: The Importance of Belonging on Social MediaEpisode 075: Here's What I Would Post for You on Instagram This WeekEpisode 086: Give Your Social Media Content a Holiday TwistSend a message!If you use the send a message option above, be sure to include your email address if you would like a reply! (Please allow 3-5 business days for a response) Join me in the Reels Lab! Love this conversation? Make sure to follow and subscribe so you never miss an episode. Connect with me on Instagram!

Going viral isn't luck — it's data, precision, and resonance. In this raw behind-the-scenes episode, Kehla G breaks down exactly how she used ChatGPT, deep research, and her own Instagram analytics to go viral — not once, but repeatedly. You'll hear how her monthly views skyrocketed from 50K to over 200K, how she gained 300+ new followers in under three weeks, and how AI became her most powerful mirror for refining her content, message, and momentum. Forget “copy what worked for me” formulas — this episode shows you how to analyze your own data to build virality that's authentic to your frequency and design. You'll learn: ✨ How ChatGPT can pull deep-research data on your ideal client ⚙️ How to export, analyze, and decode your Instagram content using Meta Business Suite

In this episode, we're giving you a full behind-the-scenes look at what's been happening during one of our biggest weeks of growth yet! We're sharing the new team members we've added, how we're organizing our expanding workflow, and the exact strategies we're using to create content for Black Friday.Whether you're an Amazon influencer gearing up for the biggest shopping week of the year or you're just curious how we're scaling during this crazy season, this episode is packed with practical tips, mindset shifts, and real-time updates you can apply to your own business right now.We break down what's working, what we're testing, and how we're staying ahead during this wild (but exciting!) time of year. Tune in for inspo, strategy, and a peek inside our Black Friday playbook.Everything Envy Links:Amazon Store: https://urlgeni.us/amzn/podcast_storefront_EEInstagram: https://urlgeni.us/instagram/podcast_IG_EETikTok:  https://urlgeni.us/tiktok/podcast_tiktok_EEPinterest:  https://urlgeni.us/pinterest/podcast_pinterest_Facebook Group:  https://urlgeni.us/facebook/podcast_FBdealsgroup_EESign up for our newsletter:  https://urlgeni.us/podcast_newsletter_EEOur website:  https://urlgeni.us/podcast_website_The TECH tools we use in our podcast recording studio: ⁠⁠https://urlgeni.us/amazon/podcast_influencertools_EEClick here to get our vision board template: https://urlgeni.us/podcast_visionboard_EEBelow are affiliate links to some really cool tools that we use in our business. We do earn a tiny commission if you click any of our affiliate links so THANK YOU in advance! :)Collecting all the data is probably one of the most important things you should do for your business! We use URLgenius to easily track ours!https://app.urlgeni.us/signup?urlg_referrer=everything_envyFloDesk is what we use to create our beautiful newsletters and emails: https://partners.flodesk.com/x7detoz05nk1Interested in the tool we use to collect email addresses and send them straight to FloDesk? Check out AppSumo using our affiliate link!  https://urlgeni.us/podcast_appsumo_EE

What if the secret to doubling your sales wasn't about doing more, but about doing less — and doing it intentionally? In this episode, Nicole shares how she transformed her business by breaking free from the content hamster wheel and focusing her energy on what truly moves the needle. She opens up about the fear-driven patterns that keep entrepreneurs in overdrive — from anxious action to creative burnout — and how regulating your nervous system can completely change how you show up and make decisions. Nicole also reveals the turning point that led her to reimagine her entire content strategy, turning one hour of focused work per week into over $200K in annual sales. You'll hear the real story behind how she built an evergreen content machine using her podcast as the hub — a system that lets her stay visible, consistent, and connected to her audience without being glued to social media. She also explains why short-form trends rarely build trust, and how long-form storytelling can establish your authority faster and more authentically than you might think. If you're tired of chasing the algorithm, feeling scattered, or wondering how to create meaningful momentum with less stress, this episode will show you a new way to grow your business — one that's grounded, intentional, and deeply aligned with who you are. Tune in now! Learn more about your Human Design and get your full chart for free at https://www.nicolelaino.com/chart Register for the upcoming free 5-day masterclass, The Authority Accelerator in HD: Create Your Million Dollar Message in 5 Days Using Human Design at https://www.nicolelaino.com/masterclass   Learn more about the Business By Design Mentorship at https://nicolelaino.com/enroll   Be sure to visit nicolelaino.com/podcastlinks for all of the current links to events, freebies, and more!    If you enjoyed this week's episode, I'd so appreciate you doing a few things for me:  Please subscribe to the podcast on Apple Podcasts, Spotify, or wherever you listen! Rate and review the podcast on Apple Podcasts.  Tag me @nicolelainoofficial on your IG stories with a story of you listening to the podcast and I'll make sure to share your post!  Interested in learning more about working with me? Click here to learn more about how we can work together.   

If you're wondering how to stay relevant and write content that actually connects in the AI era—we need to talk about what's really working in 2026.In this episode, I'm breaking down the top 3 copywriting trends I'm seeing that are reshaping the way heart-centered entrepreneurs market and message their offers. These predictions are grounded in what's already shifting across my clients, peers, and my own business.What We Cover:The 3 shifts you need to know NOW for success in 2026 (and beyond)Why “human vs. AI” is the wrong question—and what matters moreHow to write for AI search and for real peopleWhat support clients want (what's working NOW)Future-proofing your content so it still converts a year from now➡️ SHOW NOTES: Grab all the links and resources mentioned in this episode on the blog here! https://www.megankachigan.com/2026-copywriting-trendsHave a question about digital marketing, messaging, or copywriting? Get YOUR questions answered on the show! Submit here → https://forms.gle/9rPT7dtAKQCErzUg6FREE RESOURCE: Copy not converting? Increase your conversion rate in 30-mins or less with my free Messaging & Positioning Audit.CONNECT WITH MEGAN:Join My Inbox Community → www.megankachigan.com/emailWebsite → www.megankachigan.comLinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/Threads → https://www.threads.net/@megankachiganInstagram → https://www.instagram.com/megankachigan/Join Copy Clarity Club to be confident your copy will convert with weekly feedback and support.

What if you could increase your engagement before the year ends…without creating anything new? Daniel and Jay drop a content hack that's stupid simple but insanely effective: how to use your “most” moments to crush year-end marketing. They reveal how to turn your existing data into scroll-stopping roundups (your most downloaded, most viewed, most shared) and why this psychology-driven approach works every single time. Plus, you can use AI to do all the heavy lifting in minutes. They break down: > Why “most” is the most powerful word in marketing > How to repurpose your top-performing content with AI > The end-of-year mindset every audience falls for If you're a marketer, creator, or brand looking for a no-cost, high-impact way to finish strong in 2025, this one's for you.

*This is a rerun of a previous DTM episode. Manick Bhan is the founder and CTO of Search Atlas, a cutting-edge SEO and content marketing platform powering over 20,000 websites and 5,000 agencies. A serial entrepreneur and respected thought leader in the SEO industry, Manick previously founded RankPay and has spent over a decade pushing the boundaries of search technology. In this episode, he joins John Jantsch to break down the future of SEO, the disruptive impact of AI and LLMs like ChatGPT, and how marketers can evolve beyond outdated strategies. Listeners will gain actionable insights into building high-converting content, mastering SEO automation, and future-proofing their digital marketing efforts. 00:00 Opening 01:03 Introducing Manick Bhan 01:32 Why Was Search Atlas Created? 03:53 Is SEO Dead? 06:12 Why is Conversion Higher From AI Search Than Google?:07:32 RIsk vs Opportunity with AI Search 09:12 Optimizing Content for Competitive Search 42 How Should Marketers Think about AI Today? 14:28 Quality vs Quanity 17:42 Rented vs Owned Spaces 20:09 Lessons Learned from a Founder Rate, Review, & Follow If you liked this episode, please rate and review the show. Let us know what you loved most about the episode. Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today!