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How to communicate who you are online.You may not think of yourself as a content creator, but in the creator economy, Angèle Christin says we all have to learn how to communicate who we are online.Christin is an associate professor of communications at Stanford University and a senior fellow at the Stanford Institute for Human-Centered AI. According to her, “we are all content creators now.” We may not all be influencers or podcast hosts, but “We are all putting content out there and creating a public persona,” says Christin. In the digital age, “that plays an increasingly important role in hiring, promotions, and of course, getting laid off.”In this episode of Think Fast, Talk Smart, Christin and host Matt Abrahams explore how to navigate the creator economy — whether as a full-time influencer or a professional managing your online presence. From building on your area of expertise to understanding the trade-offs between short-term hype and long-term trust, Christin explains what it takes to show up online without losing yourself in the algorithm.Episode Reference Links:Angèle ChristinEp.225 Speaking Fluent Internet: How Algorithms Are Changing the Way We Speak Connect:Premium Signup >>>> Think Fast Talk Smart PremiumEmail Questions & Feedback >>> hello@fastersmarter.ioEpisode Transcripts >>> Think Fast Talk Smart WebsiteNewsletter Signup + English Language Learning >>> FasterSmarter.ioThink Fast Talk Smart >>> LinkedIn, Instagram, YouTubeMatt Abrahams >>> LinkedInChapters:(00:00) - Introduction (02:21) - Why Metrics Reward Drama (05:48) - Building A Professional Online Presence (10:05) - What Makes A Good Story? (13:54) - The Reality Of Creator Work (18:23) - The Final Three Question (21:33) - Conclusion ********Thank you to our sponsors. These partnerships support the ongoing production of the podcast, allowing us to bring it to you at no cost.Strawberry.me. Get 50% off your first coaching session today at Strawberry.me/smartJoin our Think Fast Talk Smart Learning Community and become the communicator you want to be.
Tina Dietz, founder of Twin Flames Studios, explains how audio content builds trust through intimacy and strategic development. The conversation covers why vocal variety maintains engagement while presentation-style delivery fails, how podcast saturation fears are overstated with only a couple million active shows worldwide, and the difference between podcasting as a business versus for business development. Dietz discusses why audiobooks have grown double digits for fifteen years, where AI voice cloning currently works effectively, how over 80% of audio consumption happens during multitasking, and methods for extracting business intelligence from podcast archives.
J.P. Morgan Global Research recently launched the Industry and Policy Thematics group. The aim of this group is to provide timely analysis of economy-wide industry and policy topics, including issues related to security and resilience. In this episode we discuss the group's inaugural report on Rare Earths, we discuss the rare earth supply chain, why rare earths are critical, common myths, and the potential US playbook going forward. Featuring Jahangir Aziz, Co-Head of Economic Research and Head of Industry & Policy Thematics, and Samantha Azzarello, Head of Content Strategy. This podcast was recorded on February 25, 2026. This communication is provided for information purposes only. Institutional clients can view the related report at https://www.jpmm.com/research/content/GPS-5211349-0 for more information; please visit www.jpmm.com/research/disclosures for important disclosures. © 2026 JPMorgan Chase & Co. All rights reserved. This material or any portion hereof may not be reprinted, sold or redistributed without the written consent of J.P. Morgan. It is strictly prohibited to use or share without prior written consent from J.P. Morgan any research material received from J.P. Morgan or an authorized third-party (“J.P. Morgan Data”) in any third-party artificial intelligence (“AI”) systems or models when such J.P. Morgan Data is accessible by a third-party.
Watch how top coaches escape the grind and scale to £100K/month using systems that run without them: https://www.7fss.com/7fss-vsl-a?el=youtube2025&htrafficsource=CHANGEHEREWant a FREE copy of our 5C Million Dollar Content & Ads Course - Click here : https://www.charlieslivetraining.com/7fss-4c?el=youtube2025&htrafficsource=CHANGEHEREConnect With Me On Other Platforms:Instagram: @charliejohnsonfitnesshttps://www.instagram.com/charliejohnsonfitness/Instagram: @sevenfigurescalingsystemshttps://www.instagram.com/sevenfigurescalingsystems/Podcast: The Charlie Johnson Showhttps://podcasts.apple.com/ae/podcast/physically-jacked-financially-stacked/id1671480628LinkedIn : Charlie Johnsonhttps://www.linkedin.com/in/charlie-johnson-fitness/Book your FREE Business Audit Call Now: https://www.7fss.com/7fss-vsl-yt?htrafficsource=youtube&el=Want a FREE copy of our 4C Million Dollar Content & Ads Course - Click here : https://charlieslivetraining.com/4cmain?htrafficsource=youtube&el=Connect With Me On Other Platforms:Instagram: @charliejohnsonfitnesshttps://www.instagram.com/charliejohnsonfitness/Instagram: @sevenfigurescalingsystemshttps://www.instagram.com/sevenfigurescalingsystems/Podcast: The Charlie Johnson Showhttps://podcasts.apple.com/ae/podcast/physically-jacked-financially-stacked/id1671480628LinkedIn : Charlie Johnsonhttps://www.linkedin.com/in/charlie-johnson-fitness Hosted on Acast. See acast.com/privacy for more information.
The Smart Passive Income Online Business and Blogging Podcast
#916 Being real, sharing your journey, creating consistently, and repurposing your content across multiple platforms are tips I share all the time. But what are the actual results you can get if you finally put yourself out there? Today's episode shines a light on a perfect example of taking action daily. That's because I'm joined by the incredible Shuffle Mamas, Christina Reynolds and Anna Blanc, for an awesome behind-the-scenes look at their success story! Christina and Anna are short-form masters who have grown a major business around their passion for shuffle dancing. Before everyone was talking about authenticity, these Kansas City mothers were already posting their journey as complete beginners, bringing people along for the ride as they developed their skills. Now, they share the joy with the tens of thousands of students enrolled in their dance courses. This is truly what expert brand building looks like in 2026. Tune in! Show notes and more at SmartPassiveIncome.com/session916.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
In this episode of the Successful Stylist Academy Podcast, Ambrosia Carey shares key insights from a recent conversation with the Meta and the Instagram team about what is actually working on Instagram right now. This episode breaks down practical social media strategies specifically for hairstylists and salon owners who want to grow their audience, attract better clients, and create content that performs consistently without burnout. Ambrosia discusses the shift from hashtags to keywords, how consistency trains the algorithm, and why Reels and Stories serve very different purposes in your content strategy. She also explains how engagement velocity impacts reach, why trial reels are an underrated feature, and how using Instagram's native tools can improve performance. This episode is designed for hairstylists and salon owners who want clear, realistic guidance on building a sustainable Instagram presence while staying authentic to their voice and brand. If you've ever felt overwhelmed by social media or unsure what actually matters anymore, this conversation will help simplify your approach and give you a strategic path forward. Join the SSA LAB Membership now! https://small-kiwi-98108.myflodesk.com/gnfbcgfrjq Get 2 months of GlossGenius Gold or Platnium for FREE use code SUCCESSFUL Key Takeaways 1. Instagram is shifting toward prioritizing keywords over hashtags, which means hairstylists and salon owners should clearly describe their services and specialties in captions so the algorithm understands who to show their content to. 2. Consistency in posting helps train the Instagram algorithm to recognize your niche and audience, and a predictable posting rhythm often performs better than sporadic bursts of content. 3. Reels are essential for discoverability and attracting new clients, while Stories are better suited for nurturing relationships with the audience you already have. 4. Engagement velocity plays an important role in reach, and responding quickly to comments signals to the algorithm that your content is creating meaningful conversations. 5. Trial reels provide a valuable opportunity to test new content ideas and formats before sharing them with your full audience. 6. Using Instagram's native tools such as text overlays, captions, audio, and in-app editing features can improve both content quality and overall reach. 7. Carousel posts remain a powerful format because they retain viewer attention longer and allow stylists to communicate educational and high-value content more clearly. 8. Content performs best when it answers real questions and solves real problems for your audience rather than simply following trends. 9. Authenticity and clarity in messaging are more effective long-term strategies than chasing viral trends that do not align with your brand. 10. Regularly reviewing your content performance allows hairstylists and salon owners to refine their social media strategy and make better decisions about what to create next. Show Notes In this episode Ambrosia shares insights from a direct conversation with the Meta and Instagram team about how the platform is evolving and what hairstylists need to understand in order to stay relevant and visible. Listeners will learn why Instagram is becoming more keyword-driven, how posting consistency influences reach, and how stylists can simplify their content strategy without feeling overwhelmed. This conversation also covers the difference between Reels and Stories, the role of engagement and response time, and how using Instagram's built-in tools can improve results. This episode is especially helpful for hairstylists and salon owners who want to build a stronger online presence, attract ideal clients, and grow their business through intentional content creation. Chapters 00:00 Introduction to the Successful Stylist Academy Podcast 00:22 Insights from Meta and Instagram Team 04:14 Understanding Instagram's Algorithm and Content Strategy 08:14 The Importance of Consistency in Posting 12:51 Stories vs. Reels: Understanding Their Roles 17:40 Utilizing Instagram's Tools and Features 22:14 The Shift in Reels Length and Content Engagement 26:29 The Power of Keywords Over Hashtags 30:54 Engagement Strategies and Community Building 31:50 Find more on Instagram Enjoy 15% off our favorite skincare line, Pharmagelm using code SSA15: https://pharmagel.net/?ref=SSA15 If you prefer video, we are on YouTube: http://www.youtube.com/@successfulstylist
In this solo episode, Bruce breaks down the biggest marketing mistakes he's seeing after dozens of onboarding calls with pizza operators across the country. If you're struggling to grow, get traction, or compete with DoorDash and Uber Eats, this episode is your wake-up call.You are not just in the pizza business. You are in the attention business.
Email marketing is one of the most talked-about growth tools in online business. And yet… So many smart founders struggle to do it consistently. If you've ever thought:“If I email more, people will unsubscribe.”“Three emails a week sounds like too much.”“I don't want to annoy my list.”This episode will challenge some assumptions in the most refreshing way. We're following up with one of our most downloaded guest episodes ever and we're going deeper.Last time, Holly Haynes shared how owning her brand voice doubled her revenue. In this episode, we unpack what that actually looks like now — specifically how she's refined her email marketing strategy (with open rates at 52%), leaned further into segmentation, and committed even more intentionally to building a social media optional business.In This Episode, We Talk About:What's changed (and what hasn't) in Holly's 3–5 email per week rhythmHow to make high-frequency emailing feel personal and still increase open ratesWhat she's doubling down on (instead of expanding to more platforms)What a “micro-partnership” actually looks like (and why it's more powerful than chasing more opportunities)The shift from dopamine-driven visibility to data-driven growthWhere her traffic and clients are really coming from (hint: not social media)Resources & Links Mentioned:Listen to Holly's first episode: How Owning Her Brand Voice Doubled Her RevenueJoin Holly's 3-Day Anti-Social Reset Get Holly's free Ditch the Social Drama workshop➡️ SHOW NOTES: Grab all the links and resources mentioned in this episode on the blog here! https://www.megankachigan.com/how-often-should-i-email-my-list-holly-haynes/FREE RESOURCE: Copy not converting? Increase your conversion rate in 5-minutes a day when you join my free 5-day challenge “Why Isn't This Converting?”CONNECT WITH MEGAN:Join My Inbox Community → www.megankachigan.com/email Website → www.megankachigan.comLinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/Threads → https://www.threads.net/@megankachiganInstagram → https://www.instagram.com/megankachigan/*Note: Some of these may contain affiliate links. If you make a purchase (not required), I may get a small commission. I only recommend people, products, and programs I truly believe in and have seen results from. Join the Why Isn't This Converting?" Free 5-Day challenge to get more clients from your copy by clicking here! Know exactly what to fix in your copywriting with this "Why Isn't This Converting?" Free 5-Day Challenge. You'll get bite-sized email prompts where you'll apply one simple, high-impact fix in just minutes to make your content convert without having to re-write everything or constantly guess at what's going to work.
The FastForwardAmy Show: About Perfectly Imperfect Entrepreneurship
You've been told to be authentic. To show up as a real human. But the second you do, the fear creeps in. Did I overshare? Am I too relatable now? Will they stop seeing me as an authority and start seeing me as their friend who they'd never actually pay?Authenticity isn't just vulnerability. It's your truth with leadership in it. In this Fail to Win podcast episode, I'm walking you through the 3 levels of sharing online: bleeding, bandaged, and scarred. I'm also giving you my Authority-Safe Authenticity Formula so you know exactly what to include every time you post something personal. This is how you stay human without sacrificing the trust that makes people want to work with you.If you're ready to show up authentically without second-guessing every post, this episode is for you.If you want to make content creation 10x easier, download my free B-Roll GPT that generates a custom 10-clip shot list you can film in 15 minutes with just your phone: fastforwardamy.com/b-rollbuddy-engMy Business Freedom Elevator™ Birthday Deal is back! Learn the 9 essential entrepreneurial skills to go from dream to full-time income without losing your freedom. You get lifetime access to the Business Freedom Elevator™ course + 3 days of live coaching included as a birthday gift. Read more + discover the bonus package here: fastforwardamy.com/birthdaydeal. Follow me on Instagram for more business and mindset tips: instagram.com/fastforwardamy Discover my free trainings and ebooks: fastforwardamy.com/freeresources
Apply for business mentoring here08:40 Understanding Your Audience and Content Strategy11:31 The Importance of Authenticity in Coaching14:19 Finding Your Niche and Unique Voice17:27 The Role of Passion in Content Creation20:07 Volume and Experimentation in Content Posting23:18 Creating an Ecosystem for Engagement26:11 Overcoming Self-Doubt and Embracing the Journey29:01 The Value of Enjoying the Process31:54 Final Thoughts and Key Takeaways
Building a successful business isn't just about strategy, sales, or marketing. It's about people. In this episode, Susan Mahaffee, CEO and Founder of People Rise, shares why culture, leadership, and strong HR foundations are the real drivers of long-term growth. Whether you're a solopreneur preparing to hire or a growing business managing a team, you'll learn how to build a people-first organization that attracts, develops, and retains the right talent. If you want to lead with confidence, avoid costly mistakes, and create a workplace where people actually want to stay, this conversation is for you.Episode Topics:Why culture is the deciding factor for employee retention and growthWhen small business owners should start thinking about HRContractors vs. employees and setting clear expectationsThe hidden risks of DIY HR and “ChatGPT handbooks”Building leadership skills as your business growsCreating systems, processes, and compliance from the startThe shift toward people-first workplaces and purpose-driven cultureInside the People Power Masterclass and cohort leadership modelInsights:When your people rise, your business rises.Culture is the primary reason employees choose to stay or leave.Investing early in the right people systems prevents costly “rework tax” later.Many business owners invest in marketing and sales but neglect leadership development.Employees leave when they don't see a future, growth path, or strong leadership.Today's workforce prioritizes purpose, values, and meaningful work over compensation alone.Great leaders create calm confidence, even when navigating difficult situations.Highlights:00:00 Welcome and Intro00:13 Introductions & Setup02:06 FAM Realty Background03:39 Reason for Social Shift08:15 Content Strategy & Execution13:20 Recording Levels & Workflow16:47 Boosting & Profile Strategy18:26 Advice for Individuals22:42 Engagement Tactics26:29 Mindset on Engagement30:11 Closing & Resources31:18 Podcast episode endedResources:Website: https://www.peoplerisellc.com/ Instagram & LinkedIn: @PeopleRiseLLCPeople Power Masterclass (6-month leadership cohort)Upcoming book: When People Rise: HR Secrets for Small...
Posting content but not booking sales calls? This episode breaks down why information alone no longer converts, and shows how to turn content into a predictable client-booking machine. You'll learn how to build a simple content ecosystem, follow a weekly cadence that hits real psychological triggers, and use strategic campaigns with clear hooks and calls to action to move strangers from passive viewers to booked calls, without needing a massive audience. "So connection is going to be what attracts the right people to you. It's going to be content that resonates with people." What You'll Learn: Information is a commodity—strategy is what drives conversions: What separates content that converts is how it's structured, sequenced, and tied to a clear outcome, not how much information you give away. You need an ecosystem: social platform, email list, and long-form content working together: A strong ecosystem uses social media for discovery, email for ownership and nurturing, and long-form content for deeper trust and binge consumption. Consistent content should follow four roles: connection, influence, authority, conversion: Each type serves a different psychological purpose—connection builds resonance, influence shifts beliefs, authority establishes expertise, and conversion content tells people exactly what to do next. Trust is built faster when people consume ~7 hours of your content across multiple touchpoints: Buyers don't convert after one post—they convert after repeated exposure. Short, focused campaigns with strong hooks and clear CTAs are what actually book calls: Calls get booked when content shifts from passive posting to intentional promotion. Connect with Jason Meland: Email: jason@goliveonlinemastermind.com Website: https://www.growmyvisibility.com/ Instagram: @coachjasonmeland Facebook: Jason Meland - In Demand Coach LinkedIn: Jason Meland
Years ago, the advice was clear: only create content for people who already know they have a problem and need your solution. Don't waste time talking to people who are clueless - spend your energy on people who know what they need.But now things have changed.With Instagram becoming more search-friendly and AI making content easier to create, people are landing on your page confused about what you do. They're starting your content "in the middle of the movie" with no context.In this episode, we're breaking down why problem awareness content is making a comeback and what you need to be creating to convert people who find you through search.Here's what we get into:Why the pendulum swung away from problem awareness content (and why it's swinging back)How Instagram's SEO changes are affecting what content you need to createWhy people are starting your content "in the middle of the movie" and getting confusedThe three types of content you need to attract and convert clients onlineHow to create problem awareness content that doesn't just educate but convertsWhy trust-building content is more important than ever in the age of AIWe offer 2 ways to work together:Done-for-you content (written content or video production)Consulting on Demand (expert feedback on your content strategy)See our services www.klcthestudio.com/services
The Smart Passive Income Online Business and Blogging Podcast
#915 If you're still running your business like it's 2025, you're missing out on massive opportunities. Nano niches, live stream shopping, and zero-click marketing are part of the next wave of strategies powering online growth. You're still ahead of the curve if you tune in today, though. That's because, by the end of this episode, you'll know exactly where to focus your efforts, what you need to stop doing right now, and how to position yourself for big wins! I'll dive into the key steps of building a comprehensive social media strategy that serves and scales on the spot and in real-time. And you don't need to wait until you have something like 10,000 followers to start monetizing, either. From dos and don'ts to developing premium skills, I cover it all in this session. Join me to beat the crowd and master digital marketing in 2026! Show notes and more at SmartPassiveIncome.com/session915.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Watch the YouTube version of this episode HEREAre you a law firm owner who is looking to enhance your online presence? In this episode of the Maximum Lawyer Podcast, Tyson interviews Adam Williams, a lawyer and entrepreneur passionate about personal branding and social media growth. The discussion covers practical strategies, the importance of authenticity, and the challenges lawyers face in building an online presence. Tyson and Adam chat about how lawyers can create engaging videos for their business. One thing to keep in mind about creating engaging videos is that audiences love the human connection. Videos that are perfect and edited using every tool don't get the most views. For Adam, his successful videos are the ones where he is using selfie mode and walking down the street, within imperfect sound in the background and stumbling over his words. This is because these videos are more real and authentic. It is something to keep in mind when creating videos.Adam provides some insights on starting from ground zero when it comes to creating a presence online. It is best to find a few accounts that you enjoy and take from them. Look at what they do and how well it works. From there, you can “rip off and deploy”. Use those concepts as ideas for how you create your videos because there is no need to reinvent the wheel. Once you figure out what you like, you can work to make it your own.Take a listen!10:02 Content Strategy and Use of AI 19:07 Advice for Creating Engaging Videos32:06 Positioning as an Expert and Relatability 41:39 Lawyers and Personal Branding Hesitation 47:40 Advice for Starting from Zero Online Connect with Adam:Website Instagram FacebookLinkedin Youtube TikTokTune in to today's episode and checkout the full show notes here.
When I look at why spiritual business owners aren't creating consistent cash through their content… it's not because they're lazy, unmotivated, or “bad at marketing.”It's because there's no real strategy behind what they're posting.They're creating content to stay visible. To get more likes. To grow their following. Maybe even to go viral.But likes and followers are called “vanity metrics” for a reason – they don't automatically lead to clients and sales.In this episode of the Feminine Fire Podcast, I'm breaking down the content strategy that actually creates consistent cash in 2026.We're talking about why follower count doesn't equal revenue, why engagement without conversion is exhausting, and the three jobs your content must be doing if you want it to lead to real sales.If people are loving your content but not buying… this episode will show you what's missing.Let's get into it.Content for Consistent Cash Mini-MindJoin me inside Content for Consistent Cash – the 2-week mini-mind to transform your relationship with content and start creating content that actually converts.This is your chance to get 2 weeks of strategic, soul-aligned support to shift how you create content.Visit beccuzzillo.com/minimind to join us.Want more?Connect with me on Instagram @bec_cuzzilloDownload my FREE Guide: Your Money Making Strategy PlaybookWebsite: www.beccuzzillo.com
Watch This NEXT: https://youtu.be/FA8kGL3JXx8 Apply to Work with Voics: https://www.voics.co/schedule-youtube Join Aura: https://www.aura-app.ai/ Guest: Jasmin AlićYoutube: https://www.youtube.com/c/BigBiggaInstagram: https://www.linkedin.com/in/alicjasmin0:00 — LinkedIn in 20266:15 — AI Content and Authenticity9:24 — Commenting vs Posting21:04 — Intentional Growth on LinkedIn22:52 — Why Your Offer Isn't Converting27:40 — Acquisition and Funnel Strategy28:48 — Building and Scaling a Community35:46 — Rotating Offers and Positioning40:29 — Ecosystem Alignment45:20 — Warm Outreach and Lead Generation48:36 — Social Selling and SystemsSupport the show
discussing social media with the pros and cons
The internet has never been louder with more content, more AI, and more highlight reels, yet people have never felt more disconnected. In this episode, I sit down with Becca Luna to talk about why depth is becoming the new currency and why your story, your truth, and your transformation are the leverage in business today. Becca shares the mindset that helped her build a freedom-based web design business that now supports thousands of women worldwide. We also dive into the exact content formula that converts strangers into buyers, how to share your story without burning bridges, and why you can't scale if you're stuck. Tune in to build a business rooted in depth, truth, and freedom. Check out our Sponsors: Northwest Registered Agent - Don't wait, protect your privacy, build your brand and get your complete business identity in just 10 clicks and 10 minutes! Visit https://www.northwestregisteredagent.com/EarnFree Shopify - Try the ecommerce platform I trust for Glōci, Sign up for your $1/month trial period at http://Shopify.com/happy Brevo - the all-in-one marketing and CRM platform built to help you connect with customers, boost engagement, and grow your business smarter. Get started for free today, or use code HAPPY50 to save 50% on Starter and Standard Plans for the first three months of an annual subscription. Just head to http://www.brevo.com/happy Working Genius - If you're a CEO, an entrepreneur, or anyone who wants to level up, Working Genius helps you drop the shame around your weaknesses and focus on what you naturally do best. Take the Working Genius assessment and get 20% off with code EARN at http://workinggenius.com Indeed - Spend less time searching, and more time actually interviewing candidates who check all your boxes. Indeed is giving Earn Your Happy listeners a $75 SPONSORED JOB CREDIT to help get your job the premium status it deserves. Just go to http://Indeed.com/podcast right now and support our show by saying you heard about Indeed on Earn Your Happy. HIGHLIGHTS 00:00 What makes a freedom lifestyle so important to you? 04:15 The question to ask yourself every morning to design your life intentionally. 06:30 Growing up on a hippie commune and rejecting societal rules. 11:30 Why shame is the killer of dreams. 15:45 The filter Becca uses to decide what to share publicly. 18:15 How to build resilience to negative comments. 22:30 What kept you moving when you didn't know what you wanted? 31:00 Why clarity about who you want to be matters more than what you do. 36:30 Why flashy content isn't landing the same anymore. 40:00 The transformation storytelling formula that consistently converts. 43:15 How do you bring everything back to one core desire? 45:45 Why long-form content might be the future of personal brands. 47:00 The daily student wins that fuel Becca's mission. 51:45 The “30-day rule” for staying out of the wrong seat. 55:00 Advice to anyone who feels like life should feel better than this. RESOURCES Learn more about Becca's programs HERE! Apply for the Elite Entrepreneur Mastermind HERE! Get on the waitlist for Mentor Collective Mastermind HERE! Try glōci for 40% off your first order with code HAPPY at checkout - head to getgloci.com FOLLOW Follow me: @loriharder Follow glōci: @getgloci Follow Becca: @iambeccaluna
Send a textIf Pinterest feels heavy or confusing, this episode will help you understand why.We're talking about the real cause of overwhelm — unclear messaging, scattered content, and trying to follow every single tip you hear. You'll learn why Pinterest works best when you solve one clear problem for one clear person, and how narrowing your strategy creates momentum.If you're ready to simplify your visibility plan, this one's for you.ALL THE LINKS: https://jenvazquez.com/why-pinterest-feels-overwhelming/ FREE Marketing Summit: https://creativemarketingsummit.com
The internet isn’t being searched the same way anymore—and most businesses haven’t caught up. In this episode of the BOB Podcast, Jaryd Krause welcomes back Rad Paluszak to explore the transition from SEO to GEO (Generative Engine Optimization) and what it means for founders, operators, and investors navigating an AI-driven world. Instead of ranking pages, AI answer engines are ranking entities, brands, and trust. Rad explains why traditional SEO playbooks are breaking down, how AI engines source and rotate answers, and why brand mentions across the web now matter more than links ever did. You’ll learn: Why AI engines rarely repeat the same sources—and how that changes traffic forever How brand authority is built through mentions, associations, and personal brands Why being listed alongside established brands can instantly elevate visibility The growing role of Reddit, social platforms, and communities in AI discovery How to structure content for AI without sacrificing real users What businesses should stop obsessing over—and what actually moves the needle Whether you run content-heavy sites, ecommerce brands, SaaS, or are evaluating businesses to buy, this episode offers a practical framework for adapting to AI without panic—or guesswork. AI is coming either way.The question is whether your brand will be visible when it does.
Mama Turned Mompreneur - Work from home moms | Moms in business | Coach for moms
One thing that often holds business owners back from starting a podcast is the fear of running out of podcast topics. This fear is very valid, especially given that 90% of podcasts don't make it past 3 episodes. So how do business owners who have published 200+ episodes hit that milestone? The answer is having a podcast content strategy. In today's episode, I'm taking you behind the scenes of my podcast content strategy. I share everything from how I decide what to talk about each month to how I have an ever-growing list of podcast content topics in my podcast content bank. Whether you're thinking about launching a podcast or are a seasoned podcaster, this episode is for you.In this episode, I'm giving you all the tea on:How I center my podcast content strategy on my business goalsWhat I do to never run out of podcast topic ideasThe strategy I use to ensure that I'm creating podcast content for my ideal buyersResources Mentioned in Today's Episode:Evergreen Marketing Accelerator Ways I Can Serve You:Join the Evergreen Marketing Era NewsletterEvergreen Marketing AcceleratorVIP Podcast LaunchMonthly Podcast ManagementRecommended Podcast + Business Tools:Email Marketing: Flodesk (14-day Free Trial)Podcast Hosting: Captivate (7-Day Free Trial) Recommended Keyword Research Platform: Keysearch.coCRM: Dubsado (Save 20% on your first month or year)Website Builder: Showit (30-Day Free Trial)Some of the above links are affiliate links, meaning I may earn a small commission at no additional cost to you.For show...
Send a textIn this conversation, Andi and Tori McElwain delve into the essentials of digital marketing for business owners, focusing on how to effectively show up online. Tori shares her insights on the importance of building an email list, nurturing leads through content, and the critical role of launching products. They discuss strategies for managing multiple projects and the significance of documenting the creative process to engage audiences. The conversation emphasizes the need for a structured approach to digital marketing, making it easier for entrepreneurs to connect with their audience and drive sales.If you need a community to bounce ideas off of, join our on Patreon!If you are looking for Digital Marketing help, join Tori's Digital Marketing Coaching Program. Don't miss an episode! Like, comment, and subscribe for more quilting stories, tips, and industry insights.Chapters00:00 Introduction to Digital Marketing for Quilters03:44 Understanding the Lead Strategy08:42 Content Strategy: Building Trust and Authority12:11 The Launch Strategy: Converting Leads to Sales18:45 Adjusting Launch Strategies for Different Products23:33 Creating Content While Staying InspiredWant More Quilting Business Content?
Lately, tech media feels split into two camps: content made only for insiders, or content that dunks on the industry from the outside. Soon is doing neither.I spoke with Soon CEO Patrick McGuire about his time at Vice, his move to San Francisco, and what it takes to build a Gen Z media company focused on what's actually happening on the ground. We talk robot conventions, AI friend pendants, drone-powered cloud seeding, and how Soon pulled 1.2M viewers to its trailer.We also get into how Soon differs from creators like Cleo Abrams and TBPN, and what to expect from their upcoming ClawCon episode airing Friday.00:00 START 00:33 Mission and Vision of Soon 04:11 Building the Team and Moving to San Francisco05:32 Content Strategy 14:03 Exploring Controversial Tech Topics17:21 Future Plans and Exciting ProjectsFollow Soon on X: https://x.com/soontechnologyFollow Soon on YouTube: https://www.youtube.com/@soontechnologySubscribe to the Braun & Brains newsletter: https://braunandbrains.substack.com/
In this episode of The Real Women Real Business Podcast, Shauna Lynn Simon is joined by embodiment-led brand and web designer Abby Bradetich for a refreshing conversation about authenticity, energy, and breaking outdated content rules. With a background in professional dance and over 15 years in marketing and design, Abby shares how she helps women entrepreneurs stop forcing strategies that do not fit and start building an online presence that actually feels good.Together, they explore why content often feels exhausting, how overconsumption blocks creativity, and why energy matters just as much as what you say. Abby introduces her embodiment-first approach to content, explains how to find your natural entry point for showing up online, and challenges the pressure to follow rigid posting rules or hustle culture tactics.Listeners will gain practical insights into trusting their intuition, simplifying content creation, and creating from a place of alignment rather than obligation.If showing up online has felt heavy, forced, or draining, this episode offers permission to do it differently. Share it with the woman in business who is ready to stop performing and start connecting.Timestamps:(00:01) - (05:45) - Abby Bradetich's journey from dance to marketing and entrepreneurship(05:46) - (12:30) - Why authenticity feels hard online and how energy impacts content(12:31) - (19:30) - Overconsumption, burnout, and creating space for real ideas(19:31) - (27:30) - Breaking content rules and redefining professionalism online(27:31) - (36:45) - Being real without oversharing and finding your true brand voice(36:46) - (49:20) - Trusting yourself, repeating your message, and building authorityAbby BradetichLearn more about Abby:Website: https://illuminessencecreations.comInstagram: @illuminessencecreationsInstagram: @theunfilteredceopodPodcast: Unfiltered CEO Podcast: https://open.spotify.com/show/5Dz1Z7Dfw8nhopuG5DrxQ0Abby Bradetich is the founder of IlluminEssence Creations and an embodiment-led brand and web designer and content coach. With over 15 years of experience in marketing and design and a background in professional dance, Abby helps women entrepreneurs stop performing online and start showing up in a way that feels natural, aligned, and sustainable. Through her work, she blends mindset, embodiment, and strategy to help clients build online presences rooted in energy, authenticity, and clarity rather than hustle, rigid rules, or forced content strategies.Resources:Book Your FREE Coaching Assessment Call with Shauna Lynn: https://www.aboutshaunalynn.com/coachmeLearn more about the show: AboutShaunaLynn.com/podcastGet this FREE resource: The Bold Expression Toolkit: https://illuminessencecreations.myflodesk.com/boldtoolkitExplore Magnetic By Nature Content Support Ecosystem: https://illuminessencecreations.com/magnetic Get a FREE Website Review from Abby: https://illuminessencecreations.myflodesk.com/websitereviewRead: Triggers: Creating Behavior That Lasts - Becoming the Person You Want to Be by Marshall Goldsmith: https://amzn.to/45JJ6h0
Watch This NEXT: https://youtu.be/FA8kGL3JXx8 Apply to Work with Voics: https://www.voics.co/schedule-youtube Join Aura: https://www.aura-app.ai/ Guest: Joss MooneyYoutube: https://www.youtube.com/@joss_mooney Instagram: https://www.instagram.com/jossmooney0:00 — Preview & Intro3:20 — Health, Wealth, and Balance5:30 — Discipline and Identity8:40 — Authentic Content and Values11:20 — Fear, Judgment, and Self-Trust14:10 — Loss, Adversity, and Perspective17:30 — Fatherhood and Responsibility20:20 — Time, Presence, and Priorities22:45 — Building a Sustainable Business25:50 — Scale, Trade-Offs, and Quality of Life29:45 — Content, Creativity, and Planning33:50 — Storytelling and Credibility37:55 — Personality, Nuance, and Differentiation41:20 — Community, Masterminds, and Brotherhood47:30 — Environment, Reset, and Growth52:10 — Perfectionism and Volume55:00 — Discipline, Hardship, and DriveSupport the show
SEO expert Favour Obasi-ike, MBA, MS delivers an in-depth comparison of Shopify SEO and Squarespace SEO CMS platforms, focusing on their SEO and CRO capabilities and website development features. This discussion covers critical technical insights about theme management, URL structure optimization, metadata configuration, and platform-specific best practices.Favour shares actionable strategies for improving website visibility, including the importance of regular theme updates, proper sitemap configuration, and effective use of SEO metadata. The session also touches on comparisons with WordPress, Wix, and other CMS platforms, providing business owners with practical guidance for choosing and optimizing their e-commerce and content-driven websites in 2026.Book SEO Services | Quick Links for Social Business>> Book SEO Services with Favour Obasi-ike>> Visit Work and PLAY Entertainment website to learn about our digital marketing services>> Join our exclusive SEO Marketing community>> Read SEO Articles>> Subscribe to the We Don't PLAY Podcast>> Purchase Flaev Beatz Beats Online>> Favour Obasi-ike Quick LinksEpisode Key Learning Topics1. Shopify Platform Deep DiveShopify as a closed-source e-commerce CMS platformTheme Liquid customization and custom code implementationImportance of regular theme updates for algorithm visibilityPre-installed sitemap functionality and automated SEO featuresApp ecosystem vs WordPress pluginsMulti-currency and multi-language capabilitiesSchema.org integration for product pages2. Squarespace Platform OverviewUser-friendly, content-driven platform positioningComparison with Shopify for product-based vs content-based websitesQuick setup and on-the-go management capabilitiesIntegration capabilities and limitationsBest use cases for small businesses and content creators3. SEO Metadata OptimizationProper configuration of SEO meta titles and descriptionsOpen Graph (OG) tags for social media sharingURL structure best practices and character optimizationThe importance of unique metadata vs duplicated contentHow to edit SEO metadata in Shopify product pages4. URL Structure StrategyStrategic URL naming conventions for productsUsing numbers strategically in URLs (e.g., "red-roses-12-piece" vs "12-piece-red-roses")Pattern disruption for user attention and click-through optimizationShorter, more concentrated URLs for better visual scanningPre-purchase click optimization through URL clarity5. Technical SEO FundamentalsSitemap management across different platformsGoogle Search Console setup and sitemap submissionThe difference between Google Analytics and Google Search ConsoleNAP (Name, Address, Phone) consistency for local SEORobots.txt configuration and indexing control6. Wix Platform InsightsHidden robots.txt settings affecting blog tag indexingHow to enable tag indexing in Wix SEO settings10-year evolution of the Wix platformCommon indexing issues and solutions7. WordPress vs Closed-Source PlatformsOpen-source flexibility vs closed-source constraintsPlugin management and sitemap conflictsThe analogy of "square footage" for platform capabilitiesWhen to choose WordPress over Shopify/Squarespace8. Content Strategy & Page ManagementThe power of compounding through content updatesUpdating old blog posts alongside publishing new onesFooter copyright year updates as ranking signalsOn-page SEO details that AI and search engines scanCreating and maintaining a content calendar9. Website Maintenance Best PracticesRegular theme updates and their impact on visibilityChecking and updating footer copyright yearsMonitoring broken links and slow page speedsPlatform-specific maintenance requirements (Shopify, Squarespace, WordPress, Webflow, Wix)10. Free Website Audit OfferFavour's offer for surface-level website auditsDeep dive capabilities for root problem identificationMulti-platform support (Shopify, Squarespace, WordPress, Webflow, Wix, Magento, Tilda, Duda)Email newsletter with SEO, marketing, and AI insightsEpisode Timestamps00:00 - Introduction: Shopify SEO vs Squarespace SEO comparison00:53 - Welcome and housekeeping (saving replays, accessing resources)02:36 - Shopify platform overview and e-commerce focus03:01 - Why Shopify stands out (price-friendly, brand-aware, aesthetically pleasing)03:43 - Shopify themes and purchasing considerations05:43 - Critical question: When did you last update your theme?06:40 - How theme updates affect algorithm visibility07:00 - Closed-source vs open-source platforms explained07:08 - Theme Liquid customization in Shopify08:00 - Shopify as your hosting platform08:10 - Apps in Shopify vs plugins in WordPress08:21 - Squarespace positioning and user-friendliness09:00 - Platform comparison analogy: Square footage (500 to 20,000 sq ft)09:33 - When aesthetics and ease-of-use matter most14:00 - Detailed Shopify theme management discussion18:00 - SEO metadata and URL structure fundamentals22:00 - The importance of page quantity and content strategy28:00 - Sitemap management and Google Search Console setup28:15 - Why Shopify pre-installs sitemaps (no conflicts)29:00 - WordPress sitemap conflicts and plugin management29:32 - The sitemap as "the brain of a website"30:00 - Content compounding strategy: updating old posts31:06 - Wix robots.txt issue: blog tags set to "no index" by default32:00 - How to fix Wix tag indexing in SEO settings33:00 - Tags as hashtags and their importance for visibility34:05 - Critical action item: Update your footer copyright year to 202635:00 - Why footer year matters for AI and search engine scanning36:01 - Shopify advantages for multi-language and multi-currency37:03 - Google Search Console vs Google Analytics confusion37:20 - The "reverse gear" moment in SEO audits42:00 - Deep dive into URL structure optimization45:00 - Strategic use of numbers in product URLs48:00 - Open Graph (OG) tags explained52:00 - Schema.org and structured data importance58:00 - Product page SEO metadata workflow in Shopify58:15 - How titles auto-generate URLs and the edit button59:00 - Example: "6-piece red rose bouquet" URL structure59:23 - Optimizing URL readability and pattern disruption60:00 - Pre-purchase click optimization through URL clarity61:00 - Character count optimization for URLs63:00 - Shopify vs Squarespace integration comparison63:16 - Schema.org as the "golden standard" for web documentation63:48 - NAP (Name, Address, Phone) consistency explained64:00 - "Dress how you want to be addressed" philosophy68:00 - Free website audit offer details70:00 - Platforms supported for audits72:00 - Newsletter signup for SEO, marketing, and AI insights74:00 - Surface-level vs deep-dive audit explanation75:00 - Closing remarks and call to actionFrequently Asked Questions (FAQs)Q1: What's the main difference between Shopify and Squarespace?A: Shopify is primarily an e-commerce platform optimized for product stores with extensive selling features (multi-currency, multi-language, robust app ecosystem), while Squarespace is more content-driven and user-friendly, ideal for portfolios, blogs, and smaller businesses that need quick setup without extensive product management.Q2: Why is updating my website theme important for SEO?A: Regular theme updates signal to search engine algorithms that your website has an updated setup and infrastructure. An outdated theme (e.g., last updated in August 2025 when we're in 2026) can cost you visibility because the algorithm may perceive your site as less maintained and current.Q3: What is Theme Liquid in Shopify?A: Theme Liquid is Shopify's templating language that allows you to customize code within the closed-source platform. It's where you would add custom elements like pop-ups, tracking codes, or other modifications that aren't available through standard theme settings.Q4: Do I need to create a sitemap for my Shopify store?A: No. Shopify automatically generates and maintains your sitemap as soon as you publish pages, products, collections, and posts. This is a major advantage over WordPress, where you need to install and configure sitemap plugins and ensure there are no conflicts.Q5: What's the difference between Google Search Console and Google Analytics?A: Google Search Console is for submitting your sitemap and monitoring how search engines crawl and index your site, while Google Analytics tracks visitor behavior and traffic sources. Both are important, but they serve different purposes. You must submit your sitemap to Search Console for proper SEO.Q6: How do I fix the Wix tag indexing problem?A: Go to your Wix dashboard, click Settings (bottom left corner), navigate to SEO Settings, find the Blog Tags section, and disable the "no index" robots.txt setting that's enabled by default. This allows your blog tags to be indexed by search engines.Q7: Why should I update my footer copyright year?A: The footer copyright year (e.g., "© 2026") is on-page text that AI and search engines scan. An outdated year (like "© 2023") signals that your site may not be actively maintained, even if you've updated content elsewhere. It's a simple but important ranking signal.Q8: How should I structure product URLs for better SEO?A: Use strategic placement of descriptive words and numbers. For example, "red-roses-12-piece" is better than "12-piece-red-roses" because users scanning search results will see "red roses" first, then the number variants (6, 12, 36), creating pattern disruption that draws attention and improves pre-purchase clicks.Q9: What is Open Graph (OG) and why does it matter?A: Open Graph tags control how your content appears when shared on social media, messaging apps, and other platforms. When you send a link via WhatsApp or iMessage and see a preview with title and image, that's Open Graph data. Properly configured OG tags ensure your content looks professional when shared.Q10: Should I choose Shopify, Squarespace, or WordPress for my business?A: Choose Shopify if you're running a product-based e-commerce store and need robust selling features. Choose Squarespace if you need a quick, aesthetically pleasing site for content, portfolios, or small-scale selling. Choose WordPress if you need maximum customization, flexibility, and control (open-source), but be prepared for more technical management.Q11: What is NAP and why is it important?A: NAP stands for Name, Address, Phone number. For websites, "address" includes your domain (www address). Consistent NAP information across your website and online directories is crucial for local SEO and helps search engines verify your business legitimacy.Q12: Can I get a free website audit from Favour?A: Yes! Favour offers surface-level website audits to help identify issues like broken links, slow pages, and basic SEO problems. The audit supports multiple platforms including Shopify, Squarespace, WordPress, Webflow, Wix, Magento, Tilda, and Duda. Links are available in the episode description or through the newsletter signup.About the Podcast HostFavour Obasi-ike, MBA, MS is an SEO and digital marketing expert who specializes in helping business owners optimize their websites for search visibility and conversion. Favour offers website audits, SEO consulting, and maintains a detailed email newsletter covering SEO, marketing, and AI insights. Visit our quick links above to get access.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
The Bill Caskey Podcast: High Impact Sales Training for Sellers and Leaders
Most sales professionals struggle with the same question: "What should I create content about?" The answer isn't another teaching video or step-by-step guide. It's something far simpler and more authentic.In this episode, Bill introduces the concept of "observational content"—a powerful approach that leverages what you're already seeing every day in your marketplace. Instead of positioning yourself as a teacher, you become a trusted observer who shares insights from real conversations, trends, and patterns.The key insight? You're already an observational machine. This episode shows you how to put those observations to work. Next week: Special guest Tom Batchelder joins for a conversation you won't want to miss.12 Bold Moves - Audiobook: Want to break free and soar to new heights? "12 Bold Moves" the Audiobook, is your gateway to a fearless reinvention of self and unlocking unprecedented sales success. Get your FREE copy now at http://12boldmoves.com/audiobook.Have a question for Bill or a topic you'd like him to discuss in a future episode? Email him at listener@caskeytraining.com.Schedule a Call: If you'd like to learn more about how Bill can help you or your team reach your potential, schedule a call at http://scheduleacallwithcaskey.com.
Discover how the rise of AI-generated summaries is fundamentally changing search engine optimization and why your content strategy must pivot to Answer Engine Optimization (AEO) to stay visible.In this episode of Content Amplified, Benjamin Ard sits down with Bridget Folliard Terrones, VP of Marketing and Communications at the Institute of Real Estate Management (IREM). Bridget shares her unique journey from forensic science to marketing leadership and provides a roadmap for navigating the shift from keyword-stuffing to experience-based content.Inside the Episode:The Shift to AI Summaries: How Google is using AI to do the "heavy lifting" for users, which may decrease organic website traffic.Transitioning to AEO: Why modern content strategy should focus on answering specific questions rather than just tracking keywords.The Power of Human Insights: Why unique human experiences, videos, and testimonials are vital because they cannot be easily generated by AI.Leveraging Content Vehicles: The importance of using blogs, social media, and podcasts to increase your chances of appearing in AI search summaries.Managing AI Risks: Addressing the legal concerns, intellectual property issues, and the need for human oversight to prevent misinformation.About the Guest:Bridget Folliard Terrones is the Vice President of Marketing and Communications at IREM, an organization supporting over 18,000 residential and commercial property managers globally. With 15 years of experience in the field, she brings a deep understanding of how to adapt brand strategy to new technological landscapes.Connect with Bridget:LinkedInCompany WebsiteText us what you think about this episode!
The world is chaotic and people are tired. And when people are tired, they stop rewarding “safe.” They reward clear. In this Black History Month Series episode, I'm joined by Kristina Hall and we're talking about the problem too many Black business owners won't admit out loud: your business isn't stuck because you aren't working hard. It's stuck because your message is weak. If you're posting consistently, seeing other creators pop off, and sitting there thinking “do I need to be more controversial?” you're not crazy. But let's separate truth from coping: the algorithm doesn't “hate” you. The message just isn't landing. And in 2026, with AI making everybody sound the same, blending in is a death sentence.We get into the line between being bold and being messy. Bold is standing on what you believe and being able to back it up. Messy is rage-baiting for attention, copying hot takes, and building a brand that collapses the second a real client walks through the door.Kristina drops a clean framework we build in real time: Stand. Say. Sell. Stand on your business. Say it in plain English. Then sell your service like you're not ashamed to get paid. We also break down a real client example (Pilates School SF) where one bold, clear message brought in the right audience, globally.And we close with a Black History Month question that gets real fast: what Black history means when you're biracial, light-skinned, and still connected to the roots, the pride, and the pain.Watch the full episode on YouTube: https://youtu.be/8_Z3bf7EVEYAs always we ask you to comment, DM, whatever it takes to have a conversation to help you take the next step in your journey, reach out on any platform!Twitter, FaceBook, Instagram, Tiktok, LinkedinDISCLOSURE: Awards and rankings by third parties are not indicative of future performance or client investment success. Past performance does not guarantee future results. All investment strategies carry profit/loss potential and cannot eliminate investment risks. Information discussed may not reflect current positions/recommendations. While believed accurate, Black Mammoth does not guarantee information accuracy. This broadcast is not a solicitation for securities transactions or personalized investment advice. Tax/estate planning information is general - consult professionals for specific situations. Full disclosures at www.blackmammoth.com.
Some of the most powerful ideas in marketing don't come from marketing at all. They come from stories that refuse to play it safe.That's the lesson of Dune, the sci-fi epic once considered unfilmable and now one of the most successful franchises of the decade. In this episode, we break down its marketing lessons with the help of our special guest Madhav Bhandari, Head of Marketing at Storylane.Together, we explore what B2B marketers can learn from world-building, pattern interruptions, and betting on emerging talent.About our guest, Madhav BhandariMadhav Bhandari is the Head of Marketing at Storylane. He's a a B2B marketer with 12+ years of experience helping startups grow from scrappy beginnings ($2M+ ARR) to category leadership ($20M+ ARR and beyond). Madhav built lean, high-performing marketing engines across both PLG / sales-led companies. His strength and philosophy is doing marketing that stands out. I focus on work that drives action and ties directly to pipeline.Madhav has helped many scale-ups grow beyond $10M ARR, either as a full-time leader or a hands-on advisor. I love taking on this challenge.What B2B Companies Can Learn From Dune:Show the product, don't narrate it. Madhav's first lesson from Dune is about restraint. The film works because it removes exposition and lets the audience experience the world firsthand. He draws a direct parallel to B2B marketing, saying, “ You've seen the B2B website homepages that are just full of jargon. And I think now is the time to actually show the product.” Too many B2B teams rely on jargon, stock imagery, and abstract claims, forcing buyers to imagine value. The takeaway is simple: remove the guesswork. Interactive demos, real visuals, and tangible experiences outperform explanations every time. If buyers have to imagine what your product does, you've already added friction.Go where the work is unpopular but important. In Dune, the most valuable resource in the universe lives in the most unremarkable place. Madhav says, “ Unpopular but important projects, that's where the largest customer growth lies.” In marketing, that means resisting the pull of flashy homepage redesigns and brand exercises when the real leverage sits deeper, product pages, conversion paths, and messy parts of the funnel no one wants to own. If everyone wants to work on it, it's probably already optimized. The real upside lives where attention is scarce.Bet on emerging voices, not just famous ones. Dune didn't rely on a single A-list star to succeed, and Madhav has seen the same dynamic play out in B2B. His experience is clear: “ anytime I've gone with… a very popular influencer… that I interviewed, those episodes the way I thought they would perform, didn't really perform that well. Bu what's funny is that the people that are relatively unpopular but have done incredible work are the episodes that did fantastic.” Big names feel safe, but they're expensive and often underdeliver. Audiences respond more to sharp thinking and real experience than borrowed fame. In B2B, the fastest way to build trust is to help your audience discover someone worth listening to, before everyone else does.Quote“ Today, in our world, sameness is risky… The worst that could happen … is it's gonna perform the same as if you would've not done that, and the best case scenario is it's just gonna do insanely well.” Time Stamps[01:03] Meet Madhav Bhandari, Head of Marketing at Storylane01:08 Why Dune?01:51 Role of Head of Marketing at Storylane02:37 Breaking Down Dune10:53 B2B Marketing Takeaways from Dune25:18 Influencer Campaign Strategies28:28 The Power of Brand Awareness31:12 Storylane's Marketing Strategy35:08 Creative Marketing Examples38:37 Content Strategy and Founder Branding45:25 Final Thoughts and TakeawaysLinksConnect with Madhav on LinkedInLearn more about StorylaneAbout Remarkable!Remarkable! is created by the team at Caspian Studios, the premier B2B Podcast-as-a-Service company. Caspian creates both nonfiction and fiction series for B2B companies. If you want a fiction series check out our new offering - The Business Thriller - Hollywood style storytelling for B2B. Learn more at CaspianStudios.com. In today's episode, you heard from Ian Faison (CEO of Caspian Studios) and Meredith Gooderham (Head of Production). Remarkable was produced this week by Jess Avellino, mixed by Scott Goodrich, and our theme song is “Solomon” by FALAK. Create something remarkable. Rise above the noise. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
AmiSights: Financing the Future For Small Business Owners and Entrepreneurs
In this week's edition of the AmiSights Podcast, we welcome John Corcoran, who shares his expertise on using podcasts as a tool for building meaningful relationships and driving business success. "As we move forward, if not right now, we're not going to be able to tell what is real and what is fake online. Connecting with people in a genuine way, whether it's in person or through a podcast, is going to be crucial in the years ahead." The three main points of this episode are the importance of building strong relationships as a foundation for business success, the evolution of podcasting into a powerful tool for creating media presence and meaningful connections, and the challenges of podcast production—along with the need for clear strategy, accountability, and the right support to use podcasting effectively as a business growth tool. Connect with John: https://www.linkedin.com/in/corcoran/ Check out Rise25: https://rise25.com/
The Smart Passive Income Online Business and Blogging Podcast
#912 Perfection is out. Authenticity is in. As the world is flooded with polished content and AI noise, this is becoming increasingly true every day. That's why the more you edit yourself, the more you'll blend in. It's also why, if you show your real self, you'll stand out and attract a community of superfans! So how do you fight back against the slop and build a personal brand? In this episode, I look at the countermovement emerging in response to our artificial modern landscape. In fact, my inspiration for this episode comes from Medieval Mindset on YouTube labeling this as the Second Renaissance. I love that idea because it means that now is the best time to show up and lead the charge. You'd do exactly that by participating in something like my 30-day video challenge. So tune in because, when you don't overproduce, reality seeps in and you attract the right people! Show notes and more at SmartPassiveIncome.com/session912.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Closing the CX Gap with the Help of Artificial Intelligence Shep interviews Michele Carlson, Director of Product Marketing & Head of Content Strategy at NiCE. They discuss the top AI trends shaping customer experience and transforming contact centers. This is based on Michele and Shep's recent webinar that featured 10 trends. CLICK HERE to enjoy the full webinar. This episode of Amazing Business Radio with Shep Hyken answers the following questions and more: What does "AI first" mean in customer experience? How can businesses maintain a human-centric approach while integrating artificial intelligence in customer service? How does AI help streamline workflows for customer service agents? Why is it important for companies to keep humans involved in designing AI systems? How can agentic AI improve customer interactions and resolve issues more efficiently? Top Takeaways: AI has advanced to the point where we can use it to take actions and complete workflows. It not only understands what customers say and provides answers, but it can also complete tasks like sending a package or updating an account. Shep and Michele share five AI trends that shape the future of customer experience and contact centers. Trend #1: AI first, but it doesn't mean AI only. Companies use AI to get quick answers or to resolve issues quickly. But this doesn't mean eliminating human customer support. It means that when things get too complicated or tricky for AI to handle, human agents can step in to make sure the experience is personalized and complete. Trend #2: Human-Centric AI. 72% of customers say that they've experienced AI and automation benefits. Technology must be designed with humans at its center to truly understand and address human needs while empowering both customers and agents. Trend #3: Agentic AI. Agentic means artificial intelligence that can use language to take action autonomously. To put it simply, the system can take the customer's data, determine what needs to be done, and complete the task without human intervention, allowing humans (employees) to focus on more important and complex issues. Trend #4: Experience Memory. AI can help companies not just remember who their customers are, but also their problems, preferences, and relevant details of past interactions. Trend #5: AI Observability. Don't invest in something you can't measure. Success isn't just about using as much new technology as possible. It is about seeing real results like smoother processes, happy employees, and satisfied customers. LAMs, or Language Action Models, help AI move beyond data analysis. They interpret the language, determine the intent, and act accordingly. They streamline agents' workflows by automating repetitive tasks and integrating multiple systems, so agents spend less time juggling multiple tabs and focus more on interacting with customers. There is a 40% gap between what companies think their service is like and how customers actually feel about the experience. Companies need to listen to their customers, get real feedback, and invest in people and technologies to close the gap. Plus, Michele discusses more stats on AI-powered experiences that can help you enhance customer satisfaction and streamline business operations. Tune in! Quote: "When we say AI first, we don't mean AI only. It means you start with artificial intelligence to help resolve customer issues, but it's not the only solution." About: Michele Carlson, Director of Product Marketing & Head of Content Strategy at NiCE. She is an expert in AI-powered analytics and customer experience, transforming contact centers and delivering customer-centric results. Shep Hyken is a customer service and experience expert, New York Times bestselling author, award-winning keynote speaker, and host of Amazing Business Radio. Learn more about your ad choices. Visit megaphone.fm/adchoices
Everybody talks about creativity, but very few are willing to measure it. The real advantage comes from combining imagination with obsession.That's the lesson of MrBeast, the YouTube creator who turned data-driven storytelling into one of the most powerful media brands in the world. In this episode, we explore his marketing playbook with the help of our special guest Rodrigo Fontes, VP of Marketing at QuillBot.Together, we break down what B2B marketers can learn from engineering audience retention, building repeatable content formats, and investing just a little more effort to create work people can't look away from.About our guest, Rodrigo FontesRodrigo Fonte is the VP of Marketing at Quillbot. He is a strategic marketing leader with over 15 years of experience building and scaling brands across both B2C and B2B markets. Rodrigo is currently driving growth in Generative AI and consumer tech at QuillBot (Learneo). He's also leading the global marketing organization behind one of the world's most widely used AI writing assistants, overseeing Brand, Media, Influencers, Social, SEO, ASO, Content, Product Marketing, and International Expansion.What B2B Companies Can Learn From MrBeast:Obsess over audience retention, not just reach. MrBeast doesn't just aim for views, he studies exactly where attention drops and rebuilds content accordingly. Rodrigo says, “His data-driven customer obsession on every detail to make things work, I think that's such an amazing thing for us marketers today to think [about].” B2B teams should move beyond impressions and focus on where prospects lose interest and why. Analyze content the same way you analyze funnels. Retention is the real signal of relevance.Show people something they've never seen before. Originality is MrBeast's core advantage. He doesn't just execute well, he starts with ideas audiences haven't encountered. Rodrigo reminds us, “The fight for attention is brutal today.” If your content looks like your competitors', it's already invisible. Massive budgets aren't required to execute original ideas, as MrBeast proved in his early viral videos. Novelty is a priceless strategic asset.Use culture as a creative multiplier. MrBeast often revamps formats by tapping into existing cultural moments (e.g., Squid Game, Willy Wonka). Rodrigo points out, “He can really revamp a format if he adds culture to [it].” B2B strategy doesn't have to reinvent the wheel. Tie your ideas to what your audience already cares about instead of forcing attention from scratch.Quote“ Go deeper on what really, already has the attention of your target audience, instead of starting from scratch. What are they paying attention to already?”Time Stamps[01:03] Meet Rodrigo Fontes, VP of Marketing at QuillBot[02:13] Why MrBeast?[09:07] Why His Content Works[16:58] The Power of Effort and Originality[22:05] Repeatable Formats and Serialized Content[29:20] Lessons from Branded Content and Influencers[42:45] QuillBot's Content Strategy[47:56] Advice for Marketing Leaders[51:12] Final Thoughts and TakeawaysLinksConnect with Rodrigo on LinkedInLearn more about QuillBotAbout Remarkable!Remarkable! is created by the team at Caspian Studios, the premier B2B Podcast-as-a-Service company. Caspian creates both nonfiction and fiction series for B2B companies. If you want a fiction series check out our new offering - The Business Thriller - Hollywood style storytelling for B2B. Learn more at CaspianStudios.com. In today's episode, you heard from Ian Faison (CEO of Caspian Studios) and Meredith Gooderham (Head of Production). Remarkable was produced this week by Jess Avellino, mixed by Scott Goodrich, and our theme song is “Solomon” by FALAK. Create something remarkable. Rise above the noise. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Send us a textIn this episode of Quilting on the Side, Andi and Tori McElwain delve into the evolving landscape of SEO (Search Engine Optimization) and its implications for quilting businesses. Tori shares her insights gained from extensive research, particularly focusing on the integration of AI search bots into SEO strategies. The conversation highlights the importance of using relevant keywords naturally in content, avoiding outdated practices like keyword stuffing, and ensuring that businesses are visible across various platforms such as Facebook, Instagram, and YouTube. Tori emphasizes that while AI search is becoming more prevalent, the foundational principles of SEO remain crucial for improving online visibility and engagement.The discussion also covers practical tips for optimizing social media presence, including the significance of business accounts on platforms like Facebook and Instagram, and the necessity of including keywords in titles, descriptions, and even image alt texts. Tori encourages listeners to conduct self-audits of their online content to identify missed opportunities for keyword integration. The episode wraps up with actionable advice on how to research trending keywords and the importance of maintaining a consistent online presence to enhance search rankings.Don't miss an episode! Like, comment, and subscribe for more quilting stories, tips, and industry insights.Chapters00:00 Introduction to SEO in Quilting00:48 Understanding AI Search and Its Impact02:20 Best Practices for Keyword Usage04:43 Platforms to Focus On for SEO09:44 The Role of Social Media in SEO14:49 Engagement vs. Hashtags in Social Media19:54 Practical Tips for Keyword Optimization24:38 Real-World Examples of SEO Mistakes29:23 Tools and Resources for Keyword Research34:40 Final Thoughts on SEO for QuiltersMentioned inthe Podcast Episode:Keywords Blog PostH+H Americas Fiber Arts Trade Show in May 2026Pinterest Post: Gifts for Quilters - exampleDigital Marketing Magic Program with Tori: Want to see how well your SEO is doing? See the Creative's SEO Clarity ReportWant More Quilting Business Content?
Most people don't struggle with video consistency. They struggle with relevance. In this episode, Chris Schwager breaks down how a video content strategy template helps you decide what video to record next based on what your business actually needs, not what you feel like talking about. This approach removes guesswork, reduces overwhelm, and creates clarity month by month. You'll learn how smarter video planning leads to better decisions, stronger alignment with business goals, and easier repurposing video content without creating more work. Instead of starting from scratch every time, you build repeatable formats that support visibility, trust, and momentum. If video feels random, reactive, or hard to sustain, this episode shows you how a simple video content strategy template changes everything.
In this comprehensive session, Favour Obasi-ike, MBA, MS explores the strategic nuances of email marketing. The discussion transcends basic sales tactics, positioning email as a foundational pillar for business documentation, professional credibility, and high-impact communication. Favour emphasizes that while social media platforms often dominate the marketing conversation, email remains a superior channel for conversion and long-term relationship building. The session provides a detailed roadmap for entrepreneurs and developers alike, covering technical infrastructure, audience psychology, and the necessity of intentional engagement.Strategic Insights and Market ComparisonsThe conversation highlights a stark contrast between the ephemeral nature of social media and the enduring impact of email marketing. Favour notes that social media conversion rates typically languish below 1%, whereas search engine optimization (SEO) and email marketing can achieve conversion rates ranging from 16% to over 33%. This discrepancy is attributed to the "currency" of email: the exclusive time and attention granted by the recipient. Unlike social media posts that are quickly buried by algorithms, an email retains its conversion potential long after it is sent, provided it reaches the recipient's inbox through proper technical execution.Need to Book An SEO Discovery Call for Advertising or Marketing Services?>> Book a Complimentary SEO Discovery Call with Favour Obasi-Ike>> Visit Work and PLAY Entertainment website to learn about our digital marketing services>> Join our exclusive SEO Marketing community>> Read SEO Articles>> Subscribe to the We Don't PLAY Podcast>> Purchase Flaev Beatz Beats Online| Marketing Channel | Average Conversion Rate | Primary Advantage || Social Media | < 1% | High initial visibility and brand awareness. || Email Marketing | 16% - 33%+ | Direct connection, longevity, and high intent. || SEO | 16% - 33%+ | Sustainable organic traffic and credibility. |Technical Infrastructure and DeliverabilityA significant portion of the session is dedicated to the technical "hygiene" required to maintain high deliverability. Favour introduces Google Postmaster as an essential tool for monitoring domain health and ensuring that communications are not flagged as spam. The technical setup involves a rigorous configuration of DNS records, including MX, SPF, and DKIM, which serve as the digital credentials for a legitimate sender. Furthermore, the discussion touches upon the physical properties of an email, such as file size and font optimization, which can inadvertently trigger spam filters if not managed correctly.| Technical Component | Purpose | Best Practice || Google Postmaster| Domain Health Monitoring | Regularly check [postmaster.google.com](https://postmaster.google.com). || MX, SPF, DKIM | Authentication & Compliance | Ensure all DNS records are correctly configured. || List Hygiene | Deliverability Maintenance | Clean the list after every campaign to remove bounces. || Email Size| Spam Prevention | Use standard fonts (16px-20px) to keep file sizes low. || Segmentation| Engagement Tracking | Group audiences by behavior or interest for targeted messaging. |Content Strategy and Audience EngagementFavour and his guests, including the developer Ifeanyi, discuss the shift toward more sophisticated, developer-friendly tools like Resend, which allow for scalable, code-driven email templates. The consensus is that modern audiences do not "read" in the traditional sense; instead, they "skim" for value. Consequently, the use of listicles, bullet points, and concise subject lines is paramount.A professional subject line should ideally be limited to three or four words to avoid appearing "junior," while the preview text should be leveraged to provide the necessary context that encourages a click.The session concludes with a call for intentionality in marketing. Favour suggests a "Want vs. Need" framework: use the subject line to address what the audience *wants* (immediate value or curiosity), and use the body of the email to deliver what they *need* (tutorials, case studies, or interactive elements like polls). This approach ensures that the communication is not just seen, but acted upon.Podcast Episode Timestamps[00:00] – Introduction to the role of email in documentation and professional communication.[01:03] – Favour Obasi-ike's background in intellectual property and search engine marketing.[02:35] – Comparative analysis of conversion rates across social media, SEO, and email.[04:50] – Technical requirements for deliverability: Google Postmaster and MX record configuration.[06:16] – Reflections on the "We Don't PLAY™️" podcast and Favour's six-year tenure on Clubhouse.[22:37] – The impact of font selection and email file size on technical deliverability.[23:53] – Strategies for audience segmentation and the importance of reviewing engagement analytics.[24:26] – Managing hard and soft bounces through consistent list hygiene.[28:44] – Guest contribution from Ifeanyi on using "Resend" and React for scalable email infrastructure.[45:20] – Timing strategies: Measuring audience activity windows for optimal email delivery.[46:25] – The psychology of subject lines: Why brevity (3-4 words) signals professional maturity.[47:43] – The "Want vs. Need" framework for content delivery and engagement.[49:36] – Utilizing polls for market research: A case study on Google vs. Perplexity preferences.[52:02] – The efficacy of listicles and skimming-friendly formats in modern digital communication.About Favour Obasi-ikeFavour Obasi-ike is a prominent business consultant and entrepreneur specializing in helping creators and business owners secure their intellectual property through search engine marketing, Pinterest, and podcasting. He is the host of the "We Don't PLAY™️" podcast, a long-running series with over 610+ episodes spanning seven years.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Ever wonder why brand evolution feels emotional, messy, and transformative, yet totally worth it? In this episode, I sit down with my content strategist and trusted social collaborator of nearly two years, Jaiden Hamilton, to unpack the strategy behind my rebrand, the evolution of my messaging, and the deep content alignment that's fueled growth and clarity in my business.The Shoot It Straight Podcast is brought to you by Sabrina Gebhardt, photographer and educator. Join us each week as we discuss what it's like to be a female creative entrepreneur while balancing entrepreneurship and motherhood. If you're trying to find balance in this exciting place you're in, yet willing to talk about the hard stuff too, Shoot It Straight Podcast is here to share practical and tangible takeaways to help you shoot it straight. Review the Show Notes:01:12 - Meet Jaiden Hamilton02:08 - The Evolution of Content Strategy03:23 - First Impressions and Brand Identity05:36 - Refining the Target Audience08:24 - Authenticity and Bold Messaging15:38 - The Emotional Journey of Rebranding21:21 - Embracing Leadership in Creative Coaching23:11 - The Evolution of Online Presence27:11 - Content Alignment vs. Quantity31:26 - The Importance of Messaging and Branding36:40 - Authenticity Over PerfectionConnect with Jaiden:Website: theravesocial.comInstagram: instagram.com/theravesocialConnect with Sabrina:Instagram: instagram.com/xo.sabrinagebhardtWebsite: sabrinagebhardt.com Hosted on Acast. See acast.com/privacy for more information.
The Smart Passive Income Online Business and Blogging Podcast
#911 Instagram stands out as maybe the top platform for converting attention into sales. That said, alternating Reels, Stories, carousel posts, DMs, and everything else is confusing. What does a good content strategy on this app even look like? In this episode, I'm joined by Instagram master Brock Johnson to answer that question! We discuss what you should focus 80% of your creative drive on, the optimal post schedule, the top content formats for 2026, automating monetization, and more. Brock and I cover most of what you need to set yourself up for success and avoid the mistakes that can stop your profile from taking off. Informed by interviews he's hosted with the heads of Instagram and Instagram for Business, Brock's insights come from the very top. He delivers an absolute masterclass on turning strangers who might come across your Reels into superfans who watch your Stories, DM you, and buy from you. Enjoy! Show notes and more at SmartPassiveIncome.com/session911.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
What does an acrobat aerialist know about content creation that most social media managers don't? Turns out — everything.In this episode, I sit down with Elijah Holt, a performer and content creator who's turned aerial acrobatics into a content goldmine. We dig into how he balances the technical precision of his craft with creating content that hooks people who've never touched a silk in their lives.But this isn't just about aerial work — it's about why YOUR unique skills, hobbies, and "weird" talents are the competitive advantage you've been overlooking.We talk about:How to bring unconventional skills into your content without forcing itWhy being a performer made him a better creator (and vice versa)The role of play in serious business contentHow to differentiate yourself when everyone else is following the same playbookAnd why YOU are the secret sauce your content has been missingIf you've ever thought, "My niche skill is too random to work in my content," this episode will change your mind.Follow Elijah: https://www.instagram.com/theincredibleholt/PlayStation work: https://www.instagram.com/reel/DDP1Q_QyHSQ/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA==Viral stretching video: https://www.instagram.com/reel/DTS3FNyjcbr/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA==Shower video: https://www.instagram.com/reel/DTd4j8ymMTd/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA==Work with Jordan: https://stan.store/thespacesocial?utm_source=ig&utm_medium=social&utm_content=link_in_bio&fbclid=PAZXh0bgNhZW0CMTEAc3J0YwZhcHBfaWQMMjU2MjgxMDQwNTU4AAGnmRe7wWQe3nzhTunB2b2EdTYOJCDSzfmXDKXONiXoVpDO6aF5TkeRmpKGH7g_aem_EY1zbkpmrC5p8AYXGt3Edw
In this episode of The Wealthy Coach Podcast, Kendra sits down with Jana Osofsky, a long-form content strategist, to break down a smarter, more sustainable way for health and wellness coaches and practitioners to market their businesses without burning out.Jana explains why weekly blogging and scattered content strategies often fail busy practitioners, and how building a capsule blog library of high-converting, long-form content can become the foundation for all of your marketing. From social posts and emails to podcasting, presentations, and referrals, this approach prioritizes depth, clarity, and repetition over constant creation.If you're a health coach, practitioner, or service provider who feels stretched thin and tired of trying to “keep up” with content, this conversation will help you rethink how you create, repurpose, and leverage your messaging so it actually drives clients. In this episode you'll learn:In this episode, Kendra interviews Jana Osofsky, a long-form content strategist who helps health and wellness practitioners attract clients using a blog-first marketing approach.You'll learn:Why most practitioners don't have time to be “full-time marketers” and why that's okayWhat a capsule blog library is and how it supports consistent, cohesive messagingWhy repetition builds trust (and why your audience won't get bored of hearing the same ideas)How to repurpose one long-form blog across social media, email, podcasts, presentations, and moreThe difference between writing content to educate vs. writing content that prepares someone to buyHow blogging supports referrals, authority, and long-term visibility without relying on trendsWhy being a business owner with a blog is very different from being a blogger Jana OsofskyJana Osofsky is a marketing expert, content strategist, and Pinterest educator for coaches, practitioners and service providers.She's the creator of High-leverage Content, the system for turning your thought leadership ideas into a capsule library of evergreen blog posts that convert fast and often — and gets you off the content treadmill. Jana's current mission is to help her students lean into prioritizing evergreen content, spend less time feeding the insatiable social media monster, and make more sales. She teaches conversion blog writing and Pinterest marketing as the the two primary strategies to help people achieve this.Website: https://janaomedia.com/Follow Jana on Threads: @janaomediaFREE TRAINING: Sign Clients with a High-Converting Capsule Blog Resources mentioned:Apply for HCA & get your free biz audit: https://go.kendraperry.net-apply-hca Leave the podcast a 5-star review: https://ratethispodcast.com/wealthy
The Smart Passive Income Online Business and Blogging Podcast
#910 What if I said your decision to listen in on today's episode will determine your success or failure as a creator? In a split second, you're making up your mind on whether this session is worth your time or not. That's also the exact thought process your audience members go through every time they come across your content. In 2026, this is why your hooks make or break your reach and engagement online! Not optimizing the first moments you have with a potential viewer, reader, or listener is a major disadvantage in the age of distraction. That's why I want to walk you through my powerful HOOKS formula today. This is the step-by-step process I use to fix my content, create curiosity, trigger emotion, and connect with the right people. I have plenty of examples to inspire you and elevate your posts, so don't miss out. Enjoy! Show notes and more at SmartPassiveIncome.com/session910.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Side Hustle with Soul | BUSINESS | ENTREPRENEURSHIP | PERSONAL DEVELOPMENT | CREATING A SIDE HUSTLE
In this episode of 'For the 23%', Dielle discusses the importance of effective launch strategies for women of color entrepreneurs. She emphasizes the need for a solid sales strategy, the significance of messaging and offers, and the role of webinars in converting leads. Dielle also shares insights on diagnosing launch failures, the importance of pre-launch content, and how to create excitement around offers. The episode serves as a comprehensive guide for entrepreneurs looking to scale their businesses in 2026. 00:00 Introduction to the Mastermind and Goals 02:49 Understanding Launch Strategies 06:02 Diagnosing Launch Failures 08:56 Key Elements for Successful High Ticket Launches 12:10 The Importance of Messaging and Offers 14:52 Webinars as a Sales Tool in 2026 18:02 Content Strategy for Launches 21:11 Pre-Launch vs. Launch Content 23:58 Conclusion and Next Steps For the 23% is the women of color business and entrepreneurship podcast hosted by multi-million-dollar entrepreneur Dielle Charon. Each week you'll learn how to grow your sales, money, and freedom so we can increase the 23% of business owners who are women of color. Website: forthe23percent.com Instagram: @forthe23percent Membership: forthe23percent.com/membership
If your social media content used to work and now it feels like you're shouting into the void, this episode is your wake-up call to take a different approach. Kendra breaks down why educational, “how-to” content is no longer converting at the top of the funnel and why trying to out-teach the internet (or ChatGPT) is a losing game in 2026.You'll learn what actually works now; content that helps people feel something. Kendra explains why personality, perspective, and opinion are now the product, and how standing for something (even when it ruffles feathers) is the fastest way to build trust, connection, and demand.This episode is a must-listen for coaches and practitioners who feel stuck creating “safe” content that gets ignored. If you're ready to stop being a watered-down version of Google and start building an audience of right-fit clients who actually care what you think, this conversation will show you exactly how to shift your content—without burning everything down. In this episode you'll learn:The Shift in Consumer Behavior that is Affecting Your EngagementThe Decline of Educational Content and How to better Adjust its PlacementThe Key Content Types for 2026Implementing Story-Based and Value-Based Content and Embracing the Risk that Comes with itThe Practical Steps to Navigate Through This Transition Resources mentioned:Apply for HCA: https://go.kendraperry.net/apply-hcaJoin my email list: https://long-paper-7772.kit.com/4a9ee354f1 Watch on Youtube HERELeave the podcast a 5-star review: https://ratethispodcast.com/wealthy
The Smart Passive Income Online Business and Blogging Podcast
#909 This is how to gauge if something is worth posting. If people can get the same information from ChatGPT, your content isn't good enough! That's because what worked in the past doesn't cut it anymore. Tips, tricks, and how-tos are everywhere. And now, AI models are eating up our knowledge and sharing it with no intention of ever driving traffic to real creators. So, what is the key to audience growth in 2026? How do we build brands that stand out in the age of AI? And essentially, how do we not get replaced? In today's episode, I address these questions and share the mindset shift required to create content with viral potential. Listen in, and don't miss the opportunity to take action right away with my free 30-day video challenge. This is the best way to start posting and go into the New Year winning! Show notes and more at SmartPassiveIncome.com/session909.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
The websites that win today are not the ones with the most content. They are the ones that deliver a fast, clean experience in the very first second a visitor arrives.Josh Koenig, Co-Founder and SVP of Marketing at Pantheon, joins Stephanie Postles on Marketing Trends to break down what he is seeing across thousands of high-traffic sites and why most teams still miss the basics. He explains how the shift from search to ask is changing online discovery, what AI bots prioritize when they crawl a site, and why the fundamentals of clarity, structure, and speed now matter more than any growth hack.Josh also shares how teams are using Pantheon's new Content Publisher to eliminate copy-and-paste workflows, why vibe coding is giving non-technical teams the ability to build richer digital experiences, and what the rise of AI-powered crawlers means for anyone trying to stand out on the modern web.Key Moments: 00:00 — The Two-Second Rule: Why Website Speed Kills Conversions04:30 — The Hidden Growth Killer Most Marketers Miss08:21 — AI Crawlers Gone Wild: The UFC Fight Night Story12:22 — Five Evergreen Website Tactics for the LLM Era16:13 — The Gated Content Dilemma: Lead Gen vs AI Indexing20:42 — Avoiding Artificial SEO: When Optimization Goes Too Far23:10 — The Generic Content Trap Poisoning AI Search Results26:00 — Content Publisher for Google Docs: Eliminating Copy-Paste31:53 — The CMO-CTO Partnership: Why This Relationship Unlocks Growth36:05 — Brokering Peace Between Marketing and IT Teams40:20 — Vibe Coding for Marketers: The Prototype Revolution44:06 — Next.js Explained: Open Source for Marketing Development48:17 — From Vibe Code to Production: The Last Mile Problem51:03 — Data Analysis Without the Wait: LLMs Democratizing Insights54:20 — The Entrepreneurial Marketer: Why Technical Fluency Is Required This episode is brought to you by Lightricks. LTX is the all-in-one creative suite for AI-driven video production; built by Lightricks to take you from idea to final 4K render in one streamlined workspace.Powered by LTX-2, our next-generation creative engine, LTX lets you move faster, collaborate seamlessly, and deliver studio-quality results without compromise. Try it today at ltx.studio Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
My guest today is Reed Hastings, the co-founder and former longtime CEO of Netflix. Netflix is an example of two ideas that everyone talks about, but are extremely hard to do in practice. The first is finding a simple idea and taking it extraordinarily seriously. Reed talks about how even the DVD business was nothing more than a stepping stone toward streaming, which they envisioned from the company's inception in 1997. The second is talent density, and what it actually takes to set and sustain an exceptionally high bar over decades as a company grows. We talk about how those ideas shaped Netflix's culture and strategy, what Reed learned from mistakes like Qwikster, and why Netflix treated content like a venture portfolio. We also discuss Reed's work today. He shares how he's thinking about AI, what he's learned from serving on the boards of Microsoft, Meta, Anthropic, and Bloomberg, and what excites him about Powder Mountain, the ski resort he acquired after Netflix. Please enjoy my conversation with Reed Hastings. For the full show notes, transcript, and links to mentioned content, check out the episode page here. ----- This episode is brought to you by Ramp. Ramp's mission is to help companies manage their spend in a way that reduces expenses and frees up time for teams to work on more valuable projects. Go to ramp.com/invest to sign up for free and get a $250 welcome bonus. ----- This episode is brought to you by Vanta. Trusted by thousands of businesses, Vanta continuously monitors your security posture and streamlines audits so you can win enterprise deals and build customer trust without the traditional overhead. Visit vanta.com/invest. ----- This episode is brought to you by Rogo. Rogo is an AI-powered platform that automates accounts payable workflows, enabling finance teams to process invoices faster and with greater accuracy. Learn more at Rogo.ai/invest. ----- This episode is brought to you by WorkOS. WorkOS is a developer platform that enables SaaS companies to quickly add enterprise features to their applications. Visit WorkOS.com to transform your application into an enterprise-ready solution in minutes, not months. ----- This episode is brought to you by Ridgeline. Ridgeline has built a complete, real-time, modern operating system for investment managers. It handles trading, portfolio management, compliance, customer reporting, and much more through an all-in-one real-time cloud platform. Visit ridgelineapps.com. ----- Editing and post-production work for this episode was provided by The Podcast Consultant (https://thepodcastconsultant.com). Timestamps (00:00:00) Sponsors (00:03:33) Welcome to Invest Like The Best (00:04:29) Intro (00:05:43) Sponsors (00:07:16) The Concept of Talent Density (00:11:19) Evaluating Talent (00:13:47) Managing on the Edge of Chaos (00:14:51) Why Netflix Gave Large Severance Packages (00:16:37) The Keeper's Test (00:17:07) The Qwikster Mistake (00:19:15) The Informed Captain (00:20:39) How to Come Up with Good Ideas (00:22:32) Transitioning to Streaming (00:23:05) Being on the Board of Facebook, Microsoft, Anthropic & Bloomberg (00:26:25) The Role of a Board Member (00:29:37) Sponsors (00:30:15) Why Netflix Had Open Compensation (00:32:04) Netflix's Content Strategy (00:37:52) Competing with YouTube and Traditional TV (00:39:23) Creating Hit Content (00:40:02) Impact of AI on Netflix (00:41:24) Innovations in Show Formats (00:43:23) Sponsors (00:43:44) Netflix's Technology Backbone (00:45:29) Expanding into Gaming (00:46:06) Lessons from Failed Projects (00:47:30) Financial Strategy and Capital Allocation (00:50:27) Stepping Down as CEO (00:50:52) Powder Mountain (00:56:08) Focus on Education and AI (00:59:00) Risks and Benefits of AI (01:00:56) The Kindest Thing (01:02:56) Sponsors
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