Podcasts about Content strategy

BRX Pro Tip: Content Strategy Stone Payton: Welcome back to Business RadioX Pro Tips, Stone Payton and Lee Kantor here with you. Lee, you know we’ve been at this a while. We produce an incredible amount of content day in, day out, week in, week out. But we do try to apply some strategic direction […]

In the latest Trial Lawyer View, Jason Lazarus sits down with digital marketing strategist Kevin Daisey to break down what personal injury law firms must understand about digital visibility in 2025 and beyond. This isn't theory—it's a roadmap. From why law firms are taking more control over their marketing, to how online reviews, SEO, and client experience all connect—you'll leave with strategies you can use immediately to sharpen your competitive edge.

Our guest on the podcast today is Rosanne Corcoran. Rosanne is the Director of Content Strategy for Daughterhood.org, which is focused on creating community and providing resources to family caregivers. Rosanne also hosts a wonderful podcast called Daughterhood, the Podcast. In addition, she facilitates support groups and meetings for caregivers and has experience as a family caregiver herself.BackgroundBioDaughterhood.orgDaughterhood the Podcast: For CaregiversAnne TumlinsonMedicare/Caregiving“5 Common Misconceptions About Medicaid,” daughterhood.org blog.“4 Tips to Make You Smarter About Your Parents' Medicare,” daughterhood.org blog.“3 Medicare Benefits You MUST Know About,” daughterhood.org blog.“AARP Research Insights on Caregiving,” aarp.org, March 27, 2025.“Caregiving Statistics: Work and Caregiving,” by Family Caregiver Alliance, caregiver.org.Favorite Podcast Guests“End of Life Care & Caregiver Burden With Jessica Zitter, MD, MPH,” Daughterhood the Podcast: For Caregivers, daughterhood.org, Feb. 11, 2021.“Challenging Behaviors in Dementia and the Reasons Why With Judy Cornish, Founder of the Dawn Method,” Daughterhood the Podcast: For Caregivers, daughterhood.org, Aug. 12, 2021.“The Final Days of Hospice and What to Expect With Barbara Karnes,” Daughterhood the Podcast: For Caregivers, daughterhood.org, Feb. 8, 2024.“Finding Meaning in Caregiving With Dr. Allison Applebaum,” Daughterhood the Podcast: For Caregivers, daughterhood.org, March 14, 2024.“Empathy in Caregiving With PK Beville,” Daughterhood the Podcast: For Caregivers, daughterhood.org, June 10, 2021.“A Conversation With Leeza Gibbons,” Daughterhood the Podcast: For Caregivers, daughterhood.org, Jan. 14, 2021.“2025 Policy Changes for Family Caregivers,” Daughterhood the Podcast: For Caregivers, daughterhood.org, Feb. 25, 2025.OtherNational Alliance for CaregivingAging Life Care Association“Howard Gleckman: We Pretend This Isn't a Problem,” The Long View podcast, Morningstar.com, Jan. 16, 2024.How to Retire: 20 Lessons for a Happy, Successful, and Wealthy Retirement, by Christine Benz“Jean Chatzky: What Women Need to Do Differently With Their Money,” The Long View podcast, Morningstar.com, April 8, 2025.Five WishesLeeza's Care Connection

Learn how to create viral content that gets shared thousands of times! In this comprehensive content creation tutorial, I'll reveal the proven strategies for making shareable content that drives massive engagement across all social media platforms. Whether you're a content creator, social media marketer, or business owner, these viral content tips will help you boost your reach and grow your audience organically.In this video, you'll discover the psychology behind viral marketing, content strategy secrets that top influencers use, and practical social media tips you can implement immediately. From crafting the perfect hook to timing your posts for maximum impact, I break down everything you need to know about creating content that spreads like wildfire.Perfect for YouTube creators, Instagram influencers, TikTok marketers, and anyone looking to master digital marketing and audience engagement. These proven content creation hacks will transform your social media presence and help you build a loyal community of followers who can't wait to share your content.Don't forget to subscribe for more content marketing strategies, social media growth tips, and viral content creation tutorials!

When it comes to posting on Instagram, we're met with a lot of questions and options, including what, how, and when to post! In today's episode, I'm sharing how you can create an effective content ecosystem while sharing the answer to these questions. This episode originally aired as episode 39 of the Holistic Marketing Simplified Podcast!Review full show notes and resources at mollycahill.com/podcastMentioned in this EpisodeYour Content Ecosystem Planner: https://www.holisticmarketinghub.com/content-plannerEpisode 39 Instagram Content Strategy: mollycahill.com/how-to-create-an-effective-instagram-content-ecosystemHolistic Marketing Hub holisticmarketinghub.com/enrollFollow Molly on Instagram: instagram.com/mollyacahill

What can a satirical HBO series teach you about building a scalable, high-impact B2B marketing engine? A lot—if you ask Manish Gupta.In this episode, 4-Time CMO Manish Gupta joins Caspian CEO Ian Faison to deconstruct the show Silicon Valley and extract lessons on marketing, storytelling, team dynamics, and startup chaos. Together, they explore how to translate complex technology to engage your audience, prioritizing content in your marketing, and including human moments to build brand trust.About our guest, Manish GuptaManish Gupta is a 4x CMO, having led marketing at companies like LaunchDarkly, Sonar and Redis. Manish brings deep experience scaling B2B technology businesses across public and private markets, including acquisitions and strategic transitions.His leadership spans category-defining companies such as Redis, Sonar, Liaison, Oracle, and Apple, where he has successfully driven both product-led and sales-led growth. With domain expertise in software infrastructure, AI, SaaS, cloud, and communications, Manish is known for navigating complex business models and delivering sustainable growth.He has also served as an advisor, board member, and investor in early-stage startups. Manish holds Master's and Bachelor's degrees in Engineering from Georgia Tech and an MBA from Santa Clara University.What B2B Companies Can Learn From Silicon Valley:Tech needs a translator. Technology is hard to understand—even for your audience. “Translating really complex technologies into simple-to-deliver messaging is an art form,” Manish says. “Great technology needs a great story, right? The narrative is so important, and how you deliver the narrative and how you package it is key to the success.”Content is the engine. Not the garnish. Manish makes it clear: “The whole marketing engine should be built around content.” That means investing in formats your audience truly wants—like hands-on guides and short-form videos—and making sure every asset is tailored to a specific persona and stage in the journey.Human moments build brand trust. Whether it's the "Not Hotdog" app or the team playing their bizarre “Always Blue” game, Silicon Valley nails the emotional truth of startup life. That same humanity should be visible in your marketing. Quotes*“ We as marketing leaders have to be very mindful that not everything and everybody in every marketing organization can evolve and move at an exponentially improved pace just because you have the tools. Yes, it has to move on that trajectory, but there has to be a level of reality put into the expectation. Otherwise there's gonna be burnout.”*”I think particularly in the B2B tech space, you've got almost a bifurcation of folks that use the technology but don't have any budget ownership, versus people that have the decision-making authority and the budget ownership but aren't necessarily very close to the technology. And I think marketing has to deal with that two-pronged approach in everything that it does and the channels that get activated. The messaging that has to align with the audience is certainly the content that has to be created, and that can be complicated. Balancing that is a nuanced execution for marketing teams.”*”A CMO should run the entire marketing engine around content. And this is not to invoke the old adage of ‘Content is king,' but, you know, what are you at the end of the day? Delivering or communicating to your target audience, whether it's an existing customer or a prospect you're trying to win over. It is content and how you package that content, how you position it, what story and narrative is wrapped around the technology to deliver is really, at the end of the day, what matters.”Time Stamps[00:55] Meet Manish Gupta, 4-Time CMO[01:05] Why Silicon Valley?[08:22] What is Silicon Valley?[16:01] B2B Marketing Takeaways from Silicon Valley[24:02] Balancing Predictability and Innovation[28:10] Targeting Practitioners vs. Decision Makers[30:26] Creating How-To Content[33:18] Importance of Content[39:33] Measuring ROI Around a Series of Content[42:13] Advice for CMOs on Content Strategy[43:25] Final Thoughts and TakeawaysLinksConnect with Manish on LinkedInAbout Remarkable!Remarkable! is created by the team at Caspian Studios, the premier B2B Podcast-as-a-Service company. Caspian creates both nonfiction and fiction series for B2B companies. If you want a fiction series check out our new offering - The Business Thriller - Hollywood style storytelling for B2B. Learn more at CaspianStudios.com. In today's episode, you heard from Ian Faison (CEO of Caspian Studios) and Meredith Gooderham (Head of Production). Remarkable was produced this week by Jess Avellino, mixed by Scott Goodrich, and our theme song is “Solomon” by FALAK. Create something remarkable. Rise above the noise.

In this weeks' Scale Your Sales Podcast episode, my guest is Laura Erdem.   Laura is a sales manager with a flavour for marketing. Joined a Dreamdata startup almost 5 years ago after a long sales career in Enterprise companies like Gartner and Red Hat. Recently moved with the family from Copenhagen to New York to continue the Dreamdata company growth in the US.   In today's episode of Scale Your Sales podcast, Laura shares how data-driven strategies and precise audience tracking can bridge the persistent gap between sales and marketing. She explore the modern B2B buying journey, where buyers often engage with marketing content long before speaking to sales. Laura explains how DreamData helps revenue teams track every touchpoint, optimize spend, and measure pipeline impact. Discussing the evolving profile of today's successful salesperson, the enduring power of content, and how aligned teams drive sustainable growth—even in tough markets.   Welcome to Scale Your Sales Podcast, Laura Erdem.     Timestamps: 00:00 Building Measurable Sales Impact 05:10 Effective Social Selling Strategies 08:21 Challenge: Effective Marketing Tracking 09:52 Optimizing Marketing and Sales Alignment 14:44 Marketing Strategy: Data vs. Gut Feeling 17:21 Prospect Questions Drive Content Creation 21:09 Optimizing Sales Metrics Effectively 25:16 Rethinking Sales: Seniority & Diversity 27:01 Introverts Succeed in Sales 29:39 Data-Driven Recruitment Strategy 33:12 Prioritize Quality Content     https://www.linkedin.com/in/lerdem/     Janice B Gordon is the award-winning Customer Growth Expert and Scale Your Sales Framework founder. She is by LinkedIn Sales 15 Innovating Sales Influencers to Follow 2021, the Top 50 Global Thought Leaders and Influencers on Customer Experience Nov 2020 and 150 Women B2B Thought Leaders You Should Follow in 2021. Janice helps companies worldwide to reimagine revenue growth thought customer experience and sales.   Book Janice to speak virtually at your next event: https://janicebgordon.com LinkedIn: https://www.linkedin.com/janice-b-gordon/ Twitter: https://twitter.com/JaniceBGordon Scale Your Sales Podcast: https://scaleyoursales.co.uk/podcast More on the blog: https://scaleyoursales.co.uk/blog Instagram: https://www.instagram.com/janicebgordon Facebook: https://www.facebook.com/ScaleYourSales And more!   Visit our podcast website https://scaleyoursales.co.uk/podcast/ to watch or listen.

This week's guest has gone from being a top summer intern at Pepsi generating over $80,000 over 9 weeks, to perfecting her SEO expertise prior to her current role where she is the Principal Content Strategist and Operations Program Manager for HubSpot Media. At HubSpot, she has grown from Marketing Manager in SEO to now leading a portfolio of high-impact initiatives that combine content strategy, operational excellence, and innovation in Demand Generation to drive subscribers, deliver leads, and increase signups all under budget and on time.Another fascinating aspect of her work is developing AI Agents to automate routine workflows and accelerate trend-based content production, where she pulls together all of her SEO experience and combines it with AI. From wanting to be a dentist in middle school to selling cell phones at Verizon, to creating jobs that didn't exist before she took them, Basha's career path shows the power of following unconventional wisdom.Her approach is to follow the rules first, master what you don't want to do, then create the role you actually want. She's living proof that announcing what you're good at (especially on LinkedIn) can transform your career trajectory. Please join me in welcoming Basha Coleman to the show!In this week's episode, we discussed:From Dentist Dreams to Marketing Reality - How exposure shapes career pathsThe Power of Following Rules Before Breaking Them - Unconventional career strategyThe Menu Pitch That Started Everything (Her Entrepreneurial origin story)Why You Should Announce What You're Good At (Personal branding for career growth)LinkedIn Content That Led to HubSpot (Social selling success story)SEO as the Bridge Between Top and Bottom Funnel (Strategic business impact)AI SEO Revolution - From rankings to personalized content compositionsThe Future of Search (Why traditional SEO tactics no longer work)AI Prompting Lessons from First Graders (Clear communication strategies)Logic and Problem-Solving - Essential skills for the AI ageMuch More!Please enjoy this week's episode with Basha Coleman.____________________________________________________________________________I am now in the early stages of writing my first book! In this book, I will be telling my story of getting into sales and the lessons I have learned so far, and intertwine stories, tips, and advice from the Top Sales Professionals In The World! As a first time author, I want to share these interviews with you all, and take you on this book writing journey with me! Like the show? Subscribe to the email: https://mailchi.mp/a71e58dacffb/welcome-to-the-20-podcast-communityI want your feedback!Reach out to 20percentpodcastquestions@gmail.com, or find me on LinkedIn.If you know anyone who would benefit from this show, share it along! If you know of anyone who would be great to interview, please drop me a line!Enjoy the show!

Want to blow up your own run club using social media?This episode with Noah Rolete from RawDawg Run Club breaks it all down.We talk about how Noah turned a small idea into a movement using nothing but authentic content, consistency, and a love for running that's infectious. If you're someone who wants to build something meaningful, this is the episode to watch.We cover:• How to grow a real community without spending a cent• The exact content that made RawDawg go viral• What makes a run club stand out on Instagram & TikTok• How to stay consistent without burning out• Why most guys play small and never startIf you've got an idea a brand, a group, a movement and you want to make it go big with content, this episode will hit home.⚡ Noah's Links:Instagram (RawDawg Club): https://www.instagram.com/rawdawgclub/?hl=enInstagram (Noah): https://www.instagram.com/noah.rolette/?hl=enOfficial RawDawg Site: https://rawdawg.club/password⚡ Join Set The Standard (Men's Community):https://www.skool.com/setthestandard/about⚡ Apply For Coaching or 7-Day Magnetic Challenge:https://8eltyrvzums.typeform.com/to/n777WygR⚡ 1:1 Coaching Application:https://www.coreyboutwell.net/speaksoon#runclub, #noahrolette, #rawdawg, #viralcontent, #tiktokgrowth, #howtobuildacommunity, #menshealth, #masculineleadership, #contentstrategy, #communitybuilding, #instagramgrowth, #realmasculinity, #menscoach, #setthestandard Apply here https://www.coreyboutwell.net/speaksoonJoin Our Community: https://www.skool.com/setthestandard/aboutFREE Mindset Webinar: https://www.coreyboutwell.com/dydpMake sure you listen to the podcasts all the way through to get your discount code.

With more diners finding new places to eat through short-form video than traditional ads, restaurants are rethinking their digital strategy. Here's how platforms like TikTok are shaping consumer behavior, and what digital experts say local businesses should be doing now. Go to https://leapengine.co/ LeapEngine City: South Orange Address: 215 Waverly Pl Website: https://leapengine.co/

Posting consistently but not seeing business results on Instagram? Wondering how to move beyond likes to generate quality leads and sales? To discover a proven Instagram content strategy designed to attract the right audience, boost engagement, and convert followers into paying customers, I interview Elizabeth Marberry.Guest: Elizabeth Marberry | Show Notes: socialmediaexaminer.com/670Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Going viral might get you noticed. But consistency is what makes you unforgettable. And no one proves that better than Alix Earle, a TikTok star who turned daily “Get Ready With Me” videos into a personal media empire.In this episode, we're pulling marketing lessons from Alix's rise with the help of Elizabeth Strickert, Director of Content Marketing at A-LIGN.Together, we explore what B2B marketers can learn from staying consistent, growing with (not past) your audience, and making content that's actually fun to create.About our guest, Elizabeth StrickertElizabeth Strickert is Director of Content Marketing at tech-enabled cybersecurity and compliance company A-LIGN. There, Elizabeth is leading content, thought leadership, comms & customer marketing.She has overhauled their SEO program, resulting in top 10 ranking for high-difficulty, high-volume keywords. She also led the creation of an annual benchmark report, reaching 3 million+ impressions. She leverages internal thought leaders for social media, videos, webinars, speaking opps and written content. She previously served as Director of Communications & Content at Ekos and Marketing Communications Manager at Passport.What B2B Companies Can Learn From Alix Earle:Consistency builds credibility. Viral moments come and go, but Alix Earle's staying power lies in her relentless consistency. No shortcuts, just commitment. It's a reminder that content success isn't just about innovation; it's about endurance. Elizabeth says, “Alix, not only did she get rewarded from doing that, she was on TikTok for a long time before she really got big. But even since making it, she's still posting multiple times a day. She is just there doing it, grinding. All the time.” In B2B, the same rule applies: keep posting, keep showing up.Honor your origin story. Growth doesn't mean forgetting who got you there. Alix still makes the content that first drew her audience in, while smartly layering in new formats. In B2B, you must evolve, but stay grounded. Elizabeth reminds us, “You gotta remember who got you here. You gotta remember your core customer base. You gotta remember the people who you know are…the ones that pay the bills.” Make sure to have a balance, especially as you scale.Find the fun and show it. Audiences can feel when you're enjoying what you're creating. It's what makes content magnetic. Alix's success didn't just come from consistency, it came from joy. She leaned into the formats that were fun for her, and her audience leaned in too. Elizabeth puts it plainly: “When someone is excited about the things they're making, it automatically makes them more interesting. And we just have to lean on that.” In B2B, it's easy to default to polished, sanitized messaging. But the real key is letting your content creators tap into what actually excites them. If your team thinks it's boring, your audience will too.Quotes“ We think, B2B, it needs to be polished, it needs to be sanitized. But the story is the interesting part. That's where someone can relate to it. That's where somebody can get hooked in. That's why you care. And I think a lot of times we forget about that.”“We want B2B content to be polished. Sanitized. But the story — that's the interesting part. That's what people actually relate to. We forget that too often. The story is why people care.”“ I think it's good to be a consumer. As a marketer, you're putting content out in the world, you need to consume it. But…you don't need to be going to a B2B workshop. You can watch TikTok. You can watch people like Alix Earle and other folks and get inspiration from what their doing. You can look at what YouTubers are doing. Everything people are doing is a marketing decisions and there's things you can take away from that.”“Influencers start off because they thought, ‘Oh, it'd be kind of fun to make a video.' That's the initial nugget.  And as marketers who, for a living, have chosen to create content and do marketing. We also need to think, ‘Hey, it'd be a little fun to make a video.' That's where the start of it has to come from.”Time Stamps[00:55] Meet Elizabeth Strickert, Director of Content Marketing at A-LIGN[01:03] Why Alix Earle?[01:56] The Role of Director of Content Marketing at A-LIGN[02:29] The Rise of Alix Earl[13:41] Relatability and Authenticity in Influencer Marketing[21:07] The Power of Parasocial Influence[29:02] B2B Marketing Takeaways From Alix Earle[45:59] A-LIGN's Content Strategy[47:32] Final Thoughts and TakeawaysLinksConnect with Elizabeth on LinkedInLearn more about A-LIGNAbout Remarkable!Remarkable! is created by the team at Caspian Studios, the premier B2B Podcast-as-a-Service company. Caspian creates both nonfiction and fiction series for B2B companies. If you want a fiction series check out our new offering - The Business Thriller - Hollywood style storytelling for B2B. Learn more at CaspianStudios.com. In today's episode, you heard from Ian Faison (CEO of Caspian Studios) and Meredith Gooderham (Head of Production). Remarkable was produced this week by Jess Avellino, mixed by Scott Goodrich, and our theme song is “Solomon” by FALAK. Create something remarkable. Rise above the noise.

In this episode of Confessions of a B2B Entrepreneur, Tom Hunt speaks with Gabe Lullo, CEO of Alleyoop, a leading SDR-as-a-service firm. Gabe unveils his groundbreaking employee-powered content machine, a unique strategy that remarkably drives 40% of Alleyoop's new business. Drawing from his sixteen years in sales and leadership, Gabe also shares how to overcome common cold outreach pitfalls with data-driven strategies, Alleyoop's 'plug and play' SDR teams for scalable B2B growth, and his unique journey from SDR to CEO. Essential listening for B2B founders, sales leaders, and marketing professionals looking to innovate their demand generation and future-proof their revenue engine.

Buckle up for a raw, unfiltered journey of transformation that'll make your entrepreneurial soul IGNITE!From a rough San Francisco neighborhood to selling his financial advisory firm, building groundbreaking tech, and now revolutionizing sports content with Bench, Dasarte Yarnway is the embodiment of creating your own destiny. This isn't just another success story—it's a masterclass in turning trauma into triumph, authenticity into opportunity.In this electrifying episode, Dasarte breaks down:How losing his father at 12 became the fuel for his entrepreneurial fireThe power of being unapologetically yourself in a world that tries to dim your lightTurning personal pain into a mission to change generational financial narrativesInsider secrets from his journey through Fisher Investments, Altruist, and beyondWhether you're a budding entrepreneur, a sports fan, or someone hungry for real-world wisdom, this conversation will challenge everything you thought you knew about success.Connect with Dasarte:LinkedIn: https://www.linkedin.com/in/dasarte-yarnway-b3b39443/Instagram: @dasarteyarnway

Find the full transcript for this episode and more resources for coaches at ProsperousCoach.com/338.You are out there every day taking actions to attract coaching clients so you can earn a good living and help them transform.But is your content helping you or hurting you?A big part of what I teach coaches is how to craft compelling messages. I help coaches speak to the hearts of their audiences.A coach who had been out there a few years but just barely getting by asked me to review all her recent content — from podcast episodes, social posts and even her live presentations — to see if she was on the right track.When you don't have enough clients, it's wise to look dispassionately at everything you're doing.First, I was super impressed by her discipline. She was reliably and rhythmically taking the right actions – daily social posting, publishing a podcast episode every week, and getting in front of her audience with presentations.Technically, she had all the processes down. But her content left me cold. Let's talk about the critical ingredient of crafting content that engages your audience that many coaches miss. It's time to PLUG IN!I'd love to hear from you. Stay inspired and make things happen! - Rhonda Hess, Prosperous Coach Rhonda Hess helps new coaches leverage their zone of genius into a profitable coaching niche and launch with confidence. For VIP step-by-step support apply for Rhonda's VIP Coaching Business Breakthrough Program here and she'll be in touch to invite you a discovery call. Or if you're stuck on your coaching niche, grab a Nail Your Niche Strategy Session with Rhonda here.

What if your podcast became your best sales tool? In this episode of StrategyCast, learn how to turn listeners into loyal buyers, build real trust, and design a show your sales team will love. Get ready to boost ROI and become unforgettable in your B2B niche!And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, and a whole lot more. Visit https://strategycast.com/ for more details.==Let's Break It Down==04:39 "Building a Sales Training Empire"09:24 Dialogue Fosters Strong Relationships13:07 "Podcast Host Longevity Concerns"14:24 "Brand Evangelists as Podcast Hosts"17:11 Podcast Guest Strategy Explained21:23 People-First Marketing Shift25:53 "LinkedIn Strategy Group Launch"28:52 "Join Our Free Community Resources"32:43 Aligning Sales Content Strategies34:55 "Client Testimonial and Content Strategy"37:02 Bi-Monthly & Seasonal Strategy41:19 Consistent Content Sharing Strategies==Where You Can Find Us==Website: https://strategycast.com/Instagram: https://www.instagram.com/strategy_cast/Facebook: https://www.facebook.com/strategycast==Leave a Review==Hey there, StrategyCast fans!If you've found our tips and tricks on marketing strategies helpful in growing your business, we'd be thrilled if you could take a moment to leave us a review on Apple Podcasts. Your feedback not only supports us but also helps others discover how they can elevate their business game!

You're posting. You're showing up. But the clients? Still quiet.If your content looks polished but doesn't convert, you're not alone—and you're not doing it wrong. You might just be building content like a creator, not a strategist. In this episode, Shanté breaks down the 7 most common content strategy mistakes she sees across industries—mistakes that drain your time, cloud your messaging, and keep your audience stuck at “interested” instead of “ready to work with you.” You'll learn:Why posting like an influencer sabotages your strategyThe 3 content types your business needs (and probably doesn't have)How to align your content with the actual buyer decision journeyWhy most “viral” posts don't convert—and what actually doesHow to stop doing more and start doing what works This isn't about going viral. It's about building content that moves. Content that holds your voice, earns trust, and guides your audience from scroll to sale. If this resonates, you'll love: ✨ The Content Seasons Quiz — get clear on what your brand really needs right now

This episode is for:Podcasters ready to make the jump to videoEntrepreneurs wanting to grow their brand with videoContent creators struggling to build a sustainable systemCreators tired of YouTube “hacks” that don't work long-termAnyone serious about building a brand This episode is a little different. Instead of a regular interview, this is a case study, a real behind-the-scenes experience when Omar Zenhom decided to take the “$100 MBA Show”—his audio-only podcast—to YouTube.He knew one thing: video is a different beast.For over 10 years, Omar built a wildly successful podcast with millions of downloads. And if that sounds like an exaggeration, go ahead and Google "top business podcasts" and see where his show ranks.That's where my team at 20X Agency stepped in and took Omar from podcast-only to a full-fledged YouTube brand with a proud 11K subscribers (and counting), and scale his content on all major social media platforms without burning out!Key takeaways from this case study:The YouTube shift: Why podcast and video audiences behave differentlyContent strategy upgrades: How Omar refined his delivery for videoHow to grow your audience while keeping your workload manageableOmar didn't rely on viral gimmicks. He built a streamlined content machine that works.If you've been looking to actually grow on Youtube, have a watch at this interview

Dan Gower is a seasoned marketing professional with over a decade of experience in digital marketing, content strategy, and SEO. He has worked with a diverse range of clients, from startups to established enterprises, helping them enhance their online presence and drive growth. Dan's expertise lies in crafting compelling content and implementing data-driven strategies that resonate with target audiences. His commitment to staying abreast of industry trends ensures that his clients benefit from innovative and effective marketing solutions. Website: https://www.sketchdev.io/  LinkedIn: https://www.linkedin.com/in/gowerdan/  YouTube: https://www.youtube.com/channel/UCMJjdnXlj5eA-ZzX4hRoMmg  Instagram: https://www.instagram.com/sketchdev/  Facebook: https://www.facebook.com/sketchdev    Alison Ver Halen majored in English and Psychology without realizing she was getting the perfect degree for content marketing. It wasn't until a few years after she graduated, when a family friend asked her to write blog posts for his law firm, that she realized she could make money doing what she loves. Fast forward to today and Alison is still writing blog posts, as well as website landing pages and emails, but also integrates SEO and marketing strategy into the content she writes to give her clients their best chance of attracting, engaging, and converting their ideal clients. Website: https://avwritingservices.com LinkedIn: https://www.linkedin.com/in/alison-ver-halen/ YouTube: https://www.youtube.com/@alisonverhalencontentmarketer Facebook: https://www.facebook.com/alison.halen   In this episode, we explore innovative approaches, SEO strategies, and AI integration tips with experts Dan and Alison.    Apply to join our marketing mastermind group: https://notypicalmoments.typeform.com/to/hWLDNgjz   Follow No Typical Moments at: Website: https://notypicalmoments.com/ LinkedIn: https://www.linkedin.com/company/no-typical-moments-llc/ YouTube: https://www.youtube.com/channel/UC4G7csw9j7zpjdASvpMzqUA Instagram: https://www.instagram.com/notypicalmoments Facebook: https://www.facebook.com/NTMoments

Dan Gower is a seasoned marketing professional with over a decade of experience in digital marketing, content strategy, and SEO. He has worked with a diverse range of clients, from startups to established enterprises, helping them enhance their online presence and drive growth. Dan's expertise lies in crafting compelling content and implementing data-driven strategies that resonate with target audiences. His commitment to staying abreast of industry trends ensures that his clients benefit from innovative and effective marketing solutions. Website: https://www.sketchdev.io/  LinkedIn: https://www.linkedin.com/in/gowerdan/  YouTube: https://www.youtube.com/channel/UCMJjdnXlj5eA-ZzX4hRoMmg  Instagram: https://www.instagram.com/sketchdev/  Facebook: https://www.facebook.com/sketchdev    Alison Ver Halen majored in English and Psychology without realizing she was getting the perfect degree for content marketing. It wasn't until a few years after she graduated, when a family friend asked her to write blog posts for his law firm, that she realized she could make money doing what she loves. Fast forward to today and Alison is still writing blog posts, as well as website landing pages and emails, but also integrates SEO and marketing strategy into the content she writes to give her clients their best chance of attracting, engaging, and converting their ideal clients. Website: https://avwritingservices.com LinkedIn: https://www.linkedin.com/in/alison-ver-halen/ YouTube: https://www.youtube.com/@alisonverhalencontentmarketer Facebook: https://www.facebook.com/alison.halen   In this episode, we explore innovative approaches, SEO strategies, and AI integration tips with experts Dan and Alison.    Apply to join our marketing mastermind group: https://notypicalmoments.typeform.com/to/hWLDNgjz   Follow No Typical Moments at: Website: https://notypicalmoments.com/ LinkedIn: https://www.linkedin.com/company/no-typical-moments-llc/ YouTube: https://www.youtube.com/channel/UC4G7csw9j7zpjdASvpMzqUA Instagram: https://www.instagram.com/notypicalmoments Facebook: https://www.facebook.com/NTMoments

In today's global marketplace, content that connects across languages and cultures isn't optional — it's a growth necessity. But translating your message is just the beginning. In this episode, I'm joined by Shaheen Samavati, CEO of Vera Content, a multilingual content agency working with brands like Sony Music Spain to adapt their messaging for international markets. We dive into the real-world operational side of multilingual content — from localization workflows to managing quality at scale, and how to align language strategy with your global business goals. Whether you're just starting to expand globally or refining your approach, this conversation will give you practical insights to help your brand truly resonate with audiences around the world. Get the Inclusion & Marketing Newsletter - www.inclusionandmarketing.com/newsletter Vera Content - https://veracontent.com/

WordPress hits play after a messy pause, but is it too little, too late for the CMS giant? Meanwhile, Google's AI experiments are changing the rules for email marketing, local search, and desktop Discover, leaving marketers everywhere scrambling for a playbook that doesn't exist. Erin and SEO pro Cindy Krum break down WordPress's mudslinging match with WP Engine and the quiet return to development, all while raising eyebrows over community trust. We check on Google's ever-evolving SERPs—AI Overviews, the deployment of Discover on desktop, and the not-so-sneaky ways impressions and clicks are decoupling faster than you can say “zero-click search.” Added to the mix: AI's impact on your inbox and why we might all end up living the “Dead Internet Theory.” Is SEO on life support or just evolving (again)? We debate the rosy new journey-centric approach while side-eyeing Google's “trust us, bro” attitude toward data transparency. Buckle up for a rapid-fire tour through the SEO wilderness—tracking AI hallucinations, local search creepiness, and why “hyper-personalization” might not sell more cannolis after all. News from the EDGE: [00:03:22] WordPress Unpauses Development - but is it out of time? [00:08:05] Google Discover on Desktop [00:12:53] AI is Making a Major Impact on Email Marketing [00:16:57]  Title Sponsor: Site Strategics SEO News from the EDGE: [00:20:01] The Great Decoupling Of Google Search [00:26:06] AI Overviews Research: How Google's AI Answers Vary Across Five States [00:32:07] AI and Local Search: The New Rules of Visibility [00:37:49] Sponsor: WAIKAY from InLinks [00:40:33] Google Search Console to Show AI Mode Performance [00:46:01] Is SEO Still Relevant In the AI Era? Thanks to our sponsors! Site Strategics https://edgeofthewebradio.com/site Inlinks https://edgeofthewebradio.com/waikay Follow Us: X: @ErinSparks X: @Suzzicks X: @TheMann00 X: @EDGEWebRadio

Cool features don't make a story. Emotional stakes do. And no one knew that better than Knight Rider, a show where a talking car and a lone hero made 80s TV unforgettable.In this episode, we're pulling lessons from that retro icon with the help of our special guest, Ashley Sasnett, Senior Director of Content Strategy at EquifaxTogether, we explore what B2B marketers can learn from classic archetypes, character-driven branding, and the power of giving your product a little personality (or maybe even a voice of its own).About our guest, Ashley SasnettAshley Sasnett is the Senior Director of Content Strategy at Equifax. She is an award-winning, dynamic, and energetic digital marketing strategist with an extensive background in content, social media, mobile, campaign design and execution, and audience development. Ashley is a data-driven leader who embraces social listening and digital analytics to glean insights to solve business problems.Ashley is a marketer who humanizes Brands with social media, digital content, and influencers, creating connections with clients and prospects.What B2B Companies Can Learn From Knight Rider:Storytelling makes the features matter. Knight Rider didn't win fans because KITT had voice activation or turbo boost. It won fans because those features served a bigger story. A story about a hero resurrected to right wrongs with his talking car by his side. Ashley urges marketers to take the same approach. Don't just list functionality. Show how it fits into a compelling narrative. Ashley says, “That's a story. And so I think for me, when I'm thinking about how do you create marketing that really sticks with people is... you need to really pull 'em away from like brochureware.” When tech serves emotion, people remember it. So build the story before you build the spec sheet.Embrace the buddy system. At its heart, Knight Rider was a buddy story—man and machine. That relationship brought emotional grounding to an otherwise tech-heavy premise. Ashley points out how powerful that dynamic is in marketing, too. Even the most advanced products need a human emotion. Ashley explains, “You gotta give him a friend… give them a buddy to keep their humanity, keep them connected so they can go out and be the hero they're supposed to be.” Your product might be brilliant. But it's the companion—the story, the use case, the customer—that brings it to life.Make it iconic, not just informative. KITT wasn't just a car. It had a voice, a silhouette, and a sound you could recognize anywhere. It was branding genius and completely unforgettable. Ashley sees this as a blueprint for marketers: features don't stick unless they're wrapped in a sensory identity people can latch onto. Ashley says, “When the car is driving up…that sound is like Darth Vader's voice. Everyone knows that sound. It's so ownable to the show.” Don't just inform. Design your marketing to be remembered. Own your marketing.Quotes*“When I'm thinking about how do you create marketing that really sticks with people is it's, yeah, you gotta give 'em the AI and the voice of recognition and the bulletproof and the hot car thing. You gotta give them features and functionality, but you need to really pull them away from like brochureware, right? Don't take a product sheet and turn it into a webpage. We're so past that. Because a lot of the time, people are going through and checking boxes for that stuff, but they're not getting the use case, the value prop, the differentiation that's wrapped around those features and functionality. And when you do have something that's different, doubling down on that, so you can stand out, you're gonna do that in storytelling, and you always have these big story arcs.”*“ Market your marketing. The challenge that you've got is throughout your organization, people are seeing your marketing, but they're seeing it more as users. They're seeing the end product, they're not always understanding the strategies behind it. And I love a good dashboard. I love a good metric, I love a good deck, but you don't wanna turn them into crutches. You need to have that elevator pitch…And I think marketers, internally, we get so caught up in the bits and bobs and the how it's made, and we like to geek out on that stuff. We forget that really everybody just needs three or four bullet points… I think that's where it's funny 'cause we don't do for ourselves as we should do for our company or for our customers. Which is market your marketing, make sure people are understanding why you're doing what you're doing and how.”*“Stories are  pretty basic…Things were cranking along, and then you hit a stormy patch, and now things are better because you use this product. The stories  that you unearth in there is how they've used that product, but you've got that big story arc that kind of pulls it all together….  What is the conflict? Who's the protagonist? And then what does that or resolution look like? And when you're able to do that, you're gonna have a fuller, clearer picture for the audience to really glom onto. Because unless you're in the room with them telling that story, you've gotta let your digital content do a lot of work.”Time Stamps[00:55] Meet Ashley Sasnett, Sr. Director, Content Strategy at Equifax[01:15] Why Knight Rider?[03:13] The Role of Sr. Director of Content Strategy at Equifax[05:21] Origins of Knight Rider[10:37] B2B Marketing Lessons from Knight Rider[37:42] Equifax's Content Strategy[41:26] Creating Memorable Content[43:15] Great Current Marketing Campaigns[47:37] Final Thoughts and TakeawaysLinksConnect with Ashley on LinkedInLearn more about EquifaxAbout Remarkable!Remarkable! is created by the team at Caspian Studios, the premier B2B Podcast-as-a-Service company. Caspian creates both nonfiction and fiction series for B2B companies. If you want a fiction series check out our new offering - The Business Thriller - Hollywood style storytelling for B2B. Learn more at CaspianStudios.com. In today's episode, you heard from Ian Faison (CEO of Caspian Studios) and Meredith Gooderham (Head of Production). Remarkable was produced this week by Jess Avellino, mixed by Scott Goodrich, and our theme song is “Solomon” by FALAK. Create something remarkable. Rise above the noise.

The “done-for-you” social media strategy is dead in 2025—and it might be quietly hurting your ministry. HubSpot's latest report says real impact comes from micro-connections over time, not cookie-cutter content. If you want to win on social this summer without burning out, show up with authenticity, stay consistent, and use tools that amplify your voice—not replace it. ☀️ SUMMER SOCIAL MEDIA PACK https://www.patreon.com/hybridministry/shop/summer-seasonal-social-media-1540452?utmmedium=clipboardcopy&utmsource=copyLink&utmcampaign=productsharecreator&utmcontent=join_link *

Agility requires finding ways to stay one step ahead of the competition, as well as in anticipating customers' needs. So how does a brand maintain this speed and agility in the area of UX design, where it has often taken a considerable amount of time, effort, and testing to get to a better result? Today we're going to talk about using AI strategically in UX research, design, and testing. To help me discuss this topic, I'd like to welcome Jason Bowman, Executive Director of User Experience at The Office of Experience. About Jason BowmanJason leads OX as the Executive Director of UX, bringing over 20+ years of meaningful UX and design experience to the firm, overseeing and managing Content Strategy, UX and Business Analyst teams. Jason has a true talent for guiding projects to successful launches as quickly and efficiently as possible. With strong collaboration skills and attention to detail, he is always looking for the right thing in order to create a better experience for users, clients, and teams. His expansive experience includes multinational, multilingual intranets, startups, marquee consumer brands, global agencies, mobile apps, and more. Notable client work includes Patagonia, Groupon, Samsung, Boston Consulting Group, Sitka Gear, Goop, American Medical Association, and more. RESOURCES The Office of Experience: https://www.officeofexperience.com https://www.officeofexperience.com This episode is brought to you by The Office of Experience, a design-driven, digital-first, vertically integrated and collaborative agency that believes in the power of ideas and the strength of people. Catch the future of e-commerce at eTail Boston, August 11-14, 2025. Register now: https://bit.ly/etailboston and use code PARTNER20 for 20% off for retailers and brandsOnline Scrum Master Summit is happening June 17-19. This 3-day virtual event is open for registration. Visit www.osms25.com and get a 25% discount off Premium All-Access Passes with the code osms25agilebrandDon't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.showCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

LinkedIn can feel like a numbers game—post content, hope someone notices, and cross your fingers for leads. But what if there was a systematic approach that actually worked? Joe McKay discovered this the hard way after earning just $500 for his first batch of LinkedIn posts. Fast-forward two years, and he's built a six-figure business helping solopreneurs and CEOs generate over 2 million impressions while building powerful personal brands. His secret? A three-pillar content strategy that moves beyond random posting to create genuine business results. Whether you're struggling to get noticed on LinkedIn or ready to turn your presence into consistent leads, Joe's framework will change how you think about LinkedIn content forever. https://www.theagentsofchange.com/586 Need help with your branding, website, or digital marketing? Reach out to me (Rich Brooks!) today at https://www.takeflyte.com/contact

In part 3 of my interview with Andrew Ansley, we unpack the evolution of SEO from pre-2022 tactics to today's entity-driven, user-focused strategies. Learn why stuffing keywords is dead, how RankBrain and BERT changed the game, and why helpful, structured content (plus user metrics) is the new key to ranking. Andrew also demystifies topical authority, shares how to recover if your site's in the “loser's bracket,” and offers actionable tips for entrepreneurs and small business owners who want to win with SEO—without burnout.Here's what you'll learn:How Google's approach to content and ranking has changed since 2018 (and again after 2022)What “entity SEO” and “topical authority” mean for your websiteWhy user satisfaction and mobile-first indexing matter more than everHow to structure content for both users and bots (headers, visuals, and more)What it takes to move your site from the “loser's bracket” to the winner's bracket

It can be frustrating when you're working hard to grow your podcast, but the downloads stall, or worse, they never take off in the first place. Thankfully, there's something you can do about this, and it's already right in front of you! In this episode, Chase Neely explains how to audit your content by analyzing what's resonating with your listeners and what's falling flat. Learn to track patterns in your best and worst episodes to improve your content. Get ready to make data-driven decisions and to start growing your podcast faster than ever!MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/334Chapters00:00 Introduction to Podcast Auditing02:54 The Importance of Audience Engagement05:46 Steps to Conducting a Podcast Audit09:08 Learning from Past EpisodesTakeawaysAuditing your podcast is essential for growth.Focus on audience actions, not just their words.Identify commonalities in popular episodes.Analyze least popular episodes to avoid mistakes.Use data to inform your content strategy.Regular audits can lead to compounding improvements.Engagement metrics are key to understanding your audience.Create a content calendar based on past successes.Look back at past episodes to inform future content.Continuous improvement is vital for podcast success.MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/334

In this powerful episode of The Unapologetically Rich Show, your host Shamina Taylor sits down with Dray, a Canadian digital trailblazer who turned a personal low point into a $25 million movement. Dray shares her journey from burnout and dissatisfaction to building UBC, a 50,000-strong online community that teaches entrepreneurs how to moetize their personal brand through social media.  You'll hear the unfiltered truth about what it really takes to grow a magnetic brand: community over competition, quantity over perfection, and showing up unapologetically as yourself. Dray dives into how she leveraged authenticity, volume-based content creation, and strategic use of tools like ChatGPT to explode her presence online. She also breaks down the top three things every personal brand needs to stand out and why you should stop trying to be "professional" and start being you. Whether you're a seasoned entrepreneur or just getting started, this episode will challenge your mindset, spark new ideas, and give you permission to lean all the way into your power. How to BECOME Unapologetically Rich yourself: ✨ Grab your ticket for our in-person event in West Loop, Chicago October 2nd-3rd: The Wealth Consciousness Experience

Fill out this application to apply for content strategy coaching in 2025!In Episode #170, I'm sharing tips on how to audit your content strategy to make sure it's working for your brand. I'll walk you through six key areas to evaluate during your content audit.Want to Stay in the Know on New Podcast Episodes, Celeb Mom Interviews, Giveaways, My Book Release + Get a Free Planner? Sign Up for my Weekly Newsletter!Related: Start Your Own Business! Career Ideas for MomsRelated: Unique Gift Ideas for Working Moms!Book a Comprehensive Content Audit Package with Me!*This podcast is brought to you by Tinseltown Mom*Follow Me!TinseltownMom BlogInstagramFacebookXPinterestLinkedIn

Welcome back to The Power Lounge. In "Pin With Purpose," host Amy Vaughn engages with Pinterest marketing strategist Dana Joan Johnson, founder of Styled Pin Collection. Together, they explore how Pinterest can revolutionize strategies for creative entrepreneurs and business owners seeking an alternative to the relentless pace of daily social media posting.Amy and Dana discuss Pinterest's potential as a visual search engine, emphasizing its ability to generate consistent, high-quality traffic to websites, content, and offerings. Dana shares her transition from the wedding industry to digital marketing, highlighting her dedication to sustainable marketing systems that prevent burnout. If navigating ever-changing social trends feels overwhelming, this episode provides practical strategies and valuable insights.Tailored for both product-based businesses and service providers, listeners will learn how to repurpose existing content, optimize with effective keywords, and develop a Pinterest strategy that continues to deliver results over time. Additionally, Dana addresses common Pinterest misconceptions and explains the importance of clarity, consistency, and relevance in achieving pinning success.Dana Johnson brings a unique perspective as a former wedding professional turned educator. Through The Styled Pin Collection, she empowers creative entrepreneurs with strategic, on-brand Pinterest content. By focusing on simplicity and authenticity, Dana helps businesses enhance their visibility and traffic without the constant pressure of daily social media engagement.Join this conversation to refine your Pinterest strategy and drive meaningful results for your business.Chapters:00:00 – Introduction01:58 – Pinterest: Beyond Aesthetic Inspiration04:06 – Pinterest Strategies for Wedding Planning09:38 – "Timeless Wedding Content Strategy"11:38 – Educational Content Drives Quality Leads15:14 – "Maximize Impact Through Repetition"19:12 – "Unbranded Searches and Content Strategy"19:53 – Empowering Consumers Through Value26:24 – Content Refresh and Repurposing27:49 – Maximizing Pinterest for Existing Content31:24 – Effective Visual Communication Strategies35:33 – "Encouragement to Speak at Conferences"37:26 – Twitter's Marketing Challenge: Unrelated Trends41:00 – "Year-Round Barbecue Marketing Strategies"46:08 – "Show Your Face in Marketing"46:56 – "Upcoming Master Classes Announcement"49:34 – OutroQuotes:"Work smarter—create evergreen content that delivers lasting value."- Amy Vaughan"Strategy beats hustle. Plant the right seeds to ensure your business grows long after you're done."- Dana Joan JohnsonKey Takeaways:Pinterest is a Powerful Search Engine, Not Just a Social PlatformStrategic, Sustainable Marketing Beats Social BurnoutEvergreen Content is Your Secret WeaponKeywords (and Simplicity!) Unlock Pinterest GrowthRepurpose, Schedule, and SimplifyEducate and Empower to Inspire TrustMeasure What Matters: Beyond ImpressionsPinterest's Future: Visual Search & Year-Round OpportunityConnect with Dana Joan Johnson:LinkedIn: https://www.linkedin.com/in/d-m-johnson/Website: https://ddvirtualmanagement.com/Check out PROJECT 300:PROJECT 300 Website: https://www.project300.co/PROJECT 300 LinkedIn: https://www.linkedin.com/company/project-300-llcPROJECT 300 Instagram: https://www.instagram.com/project300llc/Support the show

Mark Schaefer returns to EDGE of the Web to share his vision of marketing's future in an AI-saturated landscape. With a blend of insight and candor, Mark tackles the evolution of social media, the risks and rewards of AI, and how brands can stand out by tapping into authentic human emotion. Hear why traditional marketing is falling flat and discover what “everyday awe” means for building deep brand loyalty. Plus, Mark unveils the tech twist behind the cover of his new book, Audacious: How Humans Win in an AI Marketing World. This is not just another marketing chat; it's a call to disrupt before you're disrupted. Key Segments: [00:04:12] Marc Schaefer: Marketing Visionary [00:07:55] Shift to Private Online Spaces [00:12:45] EDGE of the Web Title Sponsor: Site Strategics [00:15:35] Innovative Tech Saves Podcast Episode [00:17:28] AI Mimicking Voices of Deceased Relatives [00:21:49] Brand Marketing's Emotional Impact [00:23:25] Everyday Awe and Collective Effervescence [00:29:41] EDGE of The Web Sponsor: Inlinks (WAIKAY) [00:32:21] "Audacious" Book Concept Exploration Thanks to Our Sponsors! Site Strategics: http://edgeofthewebradio.com/site Inlinks/WAIKAY: https://edgeofthewebradio.com/waikay  Follow Our Guest Twitter: https://x.com/markwschaefer  LinkedIn: https://www.linkedin.com/in/markwschaefer/  Resources: https://businessesgrow.com/ https://businessesgrow.com/audacious/ 

In this conversation, Dusty Porter and Nick Nimmin discuss the evolving landscape of YouTube and content creation, focusing on the impact of AI tools, the importance of audience engagement, and strategies for improving click-through rates and audience retention. They explore the rise of short-form content and live streaming, emphasizing the need for creators to adapt to new trends and technologies to remain competitive in the creator economy. What We Offer Creators Join Creator Communities. A place to gather with other creators every single day. This provides access to Our Private Discord Server, Monthly Mastermind Group, and MORE!  Hire Dusty To Be Your YouTube Coach Subscribe to our weekly newsletter: Each week I document what I'm doing in my business and creative journey, share new things I've discovered, mistakes I've made, and much more! BEST TOOLS FOR CREATORS and ENTREPRENEURS: YouTube Optimization (Creative Fuel): https://geni.us/oPCt7Cf Hire Freelancers and Artists (Fiverr): https://geni.us/h4zMWAP Podcast Hosting (Libsyn): https://geni.us/TrpwY0 GeniusLink Link Shortener: https://geni.us/fHPAe Stock Assets For Creators (Envato): https://geni.us/rlEKkLB E-commerce (Shopify): https://geni.us/m9ctWwe Podcast Recording and Editing (Riverside.FM) https://geni.us/PLlt1M My YouTube Film Gear:

If you've ever found yourself staring at a blank calendar, struggling to figure out what to prepare for future releases—or worse, saying everything without a clear strategy—this episode is for you.Let's move moving beyond the basic content plan and stepping into a more powerful, intentional approach: the Content Flow Framework. You'll learn how to create connected content that not only supports your business goals but also reflects your voice and mission with consistency.Whether you're planning your next quarter or just trying to stay present this week, this episode will help you build a strategy that nurtures loyalty and works with your energy, not against it. Learn:Why themes are the secret weapon for content clarityHow to build a message rhythm your audience can trustThe real reason podfade happens and how to prevent itWhat it means to have a responsive strategy (and why it matters)Transcript here

The 10 Minute Personal Brand Kickstart (FREE): https://the505podcast.courses/personalbrandkickstartWhat's up, Rock Nation! Your content strategy might be keeping you broke, and in this episode, we break down why.If you're a creator trying to grow your personal brand, land dream clients, or sell products/services online, this is the playbook you've been waiting for. We're giving you 10 game-changing content strategy tips that'll shift how you think about content, forever. Whether you're on IG, TikTok, or YouTube, these tips will help you stop chasing views and start building a brand that prints money.SUSCRIBE TO OUR NEWSLETTER: https://the505podcast.ac-page.com/rock-reportThe Creator Pricing Guide - The No BS Guide to Pricing Your Creative ServicesCoupon Code: ROCKNATION10 gets you $10 off at checkout for the bouldershttps://courses.the505podcast.com/pricing-guideJoin our Discord! https://discord.gg/xgEAzkqAvsMore Free Products:Our 5 Positioning Tips to Land Bigger Clients (FREE): https://the505podcast.courses/5positioningtips 6 Questions to ask on Every Sales Call (FREE): https://the505podcast.courses/6questionsfordiscoverycallCOP THE BFIGGY "ESSENTIALS" SFX PACK HERE: https://courses.thecreatorcoach.com/BFIGGYSFXPACKKG Presets Vol. 1https://www.kostasgarcia.com/store-1/p/kglightroompresetsKostas' Amazon Storefront:https://amzn.to/3GhId25Timestamps: 0:00 – Trailer0:36 – Intro2:41 — You're Optimizing for Views, Not Value8:23 — Followers No Longer Matter16:03 — You're Playing for Algorithms, Not People19:08 — You're Not Building a Brand — You're Just Posting27:04 — You're Avoiding Repetition — Big Mistake33:01 — You're Underestimating the Power of Series36:08 — You Don't Have a Content Funnel40:13 — Your Call-to-Actions Suck41:25 — You're Not Capturing Emails — You're Renting Your Audience44:04 — You're Not Creating Searchable Evergreen ContentIf you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on. DM US ON IG: (Our DM's are always open!) Bfiggy: https://www.instagram.com/bfiggy/ Kostas: https://www.instagram.com/kostasg95/TikTok:Bfiggy: https://www.tiktok.com/bfiggy/ Kostas: https://www.tiktok.com/kostasgarcia/

In this episode of Confessions of a B2B Entrepreneur, host Tom Hunt sits down with Nick Huber, founder of Bolt Storage and Somewhere.com, to uncover how he leveraged social media to raise over $40 million and build multiple seven-figure businesses. Discover Nick's "sweaty startup" philosophy, emphasizing executing common business models exceptionally well rather than chasing novel ideas, and how radical transparency on platforms like Twitter transformed into tangible business success. This conversation provides invaluable insights for anyone looking to build a personal brand, scale traditional businesses, or convert online influence into real-world opportunities. Nick shares his strategies for managing multiple ventures simultaneously, his unconventional path to entrepreneurship, and why focusing on "boring" businesses can often outperform trendy tech startups.

If you're showing up every day on social media and still not attracting real estate clients, this episode is for you. Host Braiden McKee breaks down why consistency alone isn't a real strategy—and what content systems actually help you generate leads, build relationships, and grow your real estate business long term.You'll learn:The difference between visibility and findabilityWhy real estate requires a searchable, evergreen content strategyHow to create content that works even when you're offlineWhy a social media-first approach leads to burnoutHow to shift to a scalable, lead-generating content systemIf you're ready to stop chasing trends and start building a real estate marketing strategy that brings you clients, this episode is your roadmap.

Since 2014, Ryan Holiday's The Daily Stoic newsletter has landed in inboxes every single morning, offering ancient wisdom in bite-size, highly clickable form.It's also a masterclass in content marketing. In this episode, we're unpacking what B2B marketers can learn from The Daily Stoic with the help of Amanda Dyson, VP, Head of Marketing at FourKites.Together, we explore how to break the marketing mold, why the most impactful content is also the most practical, and how anchoring your message in core values makes it stick. Stoicism isn't just a philosophy; if done right, it's a blueprint for modern marketing.About our guest, Amanda DysonWith 20 years B2B software and SaaS marketing expertise, Amanda specializes in go-to-market strategy; consultative marketing; change and people management; lead generation; account based marketing; partner co-marketing; integrated digital marketing; email marketing; live and virtual events; corporate branding and storytelling; account segmentation and targeting; project and budget management, and strategic advisement.Amanda has run regional and global teams. She has a passion for people and results and a proven track record of success delivering on KPIs and OKRs. She has held successively responsible, cross-functional leadership positions in sales and marketing, including alliances, partnership marketing, ABM, demand generation, field marketing, solutions marketing, events, communications, and corporate marketing for global Supply Chain Management (SCM) and Enterprise Resource Planning (ERP) software companies.A California girl at heart, Amanda happily resides in Charlotte, North Carolina with her family of five. When she's not growing people or pipeline at leading tech companies, she enjoys spending time with her family in the mountains or at the beach, running daily, and practicing mindfulness. Amanda has an MBA from the W.P. Carey School of Business at Arizona State University with a focus in Marketing, Finance and Supply Chain, and a Bachelor of Arts degree in Business Economics with a Minor in Professional Writing from the University of California, Santa Barbara.What B2B Companies Can Learn From Ryan Holiday's The Daily Stoic Newsletter:Break the marketing mold. Stoicism may be ancient, but Ryan Holiday has made it feel new and modern. Amanda sees that reinvention as a creative north star. She says, “Let's do something wild. Some of my favorite marketing campaigns have just been weird stuff. It breaks the mold and it gets something done.” Ryan Holiday didn't market stoicism by copying academic textbooks, he made it approachable and surprising. B2B marketers should do the same. Surprise earns attention. A little weirdness, done with purpose, goes a long way.Make it usable, not just insightful. Ryan Holiday's greatest trick isn't sounding smart, it's making stoicism actionable. Amanda says,  “He does things in such a bite-size, practical way that you can hold onto it.” That's exactly how B2B content should work. Don't just publish thought leadership that nods at trends. Give your audience tools they can actually apply. Teach them something they'll remember at 4 PM on a chaotic Tuesday. If it doesn't help them do their job better, it's just noise.Anchor your content in core values. The Daily Stoic isn't random. It's rooted in four core tenets: courage, temperance, justice, and wisdom. Amanda draws the parallel for marketers: “It's all fostered and rooted in these core values or the stoic virtues, which you could look at your brand pillars in the same kind of light.” B2B content should be more than campaign-deep. When your content reflects your company's true values, it resonates longer and travels farther. Think less about filling the calendar, and more about reinforcing what you stand for. Quotes*“ I really challenge my teams to get back to storytelling. You gotta break out of the box, so let's do something wild. Some of my favorite marketing campaigns I've ever done have just been weird stuff: bobbleheads, robots on the beach. Random things that are not B2B software, but it breaks the mold and it gets something done. I think Ryan's done that with his marketing of stoicism. He's broken the mold, right? He reinvigorated this ancient philosophy, and so that's definitely a lesson I think we can learn from him too on content.”*“ So we are all about how do we take one thing and reuse it in different ways. I think if we look at Ryan and his newsletter, I kind of mentioned his repetition. I don't think he sends the exact same newsletter, you know, multiple times. But there's certainly similar messages where you can go back in your archives and dig those things up again and present it in a different way. Content is huge. It drives, internally and externally, all of our activities. But you gotta be really smart about how you do it and how you use it, 'cause you're competing with so much noise. It can definitely be challenging to again break that mold.”*“ Something that makes him a tremendous marketer is that he really believes in what he's selling us, right? He's created this brand that is a lifestyle. Stoicism is a philosophy, so there's a lot of high value attached to it and how you live your life.”Time Stamps[0:55] Meet Amanda Dyson, VP, Head of Marketing at FourKites[00:58] Why Ryan Holiday's The Daily Stoic Newsletter[03:04] The Role of VP, Head of Marketing at Four Kites[04:18] Origins of Ryan Holiday's The Daily Stoic[09:27] Understanding Tucker Max[13:12] Stoicism 101: Old Ideas for Modern Chaos[20:23] Building a Daily Ritual[22:21] Strategies for Writing Like a Pro[25:35] Inspiration as a Driver for Your Content[35:55] Creating Marketing Tactics That Actually Matter[39:00] FourKites' Content Strategy[40:31] What's Working for Amanda Now?[44:15] Measuring ROI at Four Kites[49:49] Advice for Marketing Leaders[51:27] Final Thoughts and TakeawaysLinksConnect with Amanda on LinkedInLearn more about FourKitesAbout Remarkable!Remarkable! is created by the team at Caspian Studios, the premier B2B Podcast-as-a-Service company. Caspian creates both nonfiction and fiction series for B2B companies. If you want a fiction series check out our new offering - The Business Thriller - Hollywood style storytelling for B2B. Learn more at CaspianStudios.com. In today's episode, you heard from Ian Faison (CEO of Caspian Studios) and Meredith Gooderham (Head of Production). Remarkable was produced this week by Jess Avellino, mixed by Scott Goodrich, and our theme song is “Solomon” by FALAK. Create something remarkable. Rise above the noise.

Send us a textIn this powerhouse episode of The MLO Project, Frazier and Michael sit down with mortgage leader, speaker, and coach Brian Covey for a raw conversation on what it really takes to lead, inspire, and win in today's mortgage market.Fresh off his move to CrossCountry Mortgage, Brian opens up about leadership, personal branding, and the power of storytelling to build trust and long-term advocates—not just one-time closings.He shares his tactical playbook for hitting massive goals, growing your influence, and creating a career that's aligned with who you are—not just what you do.Hit play and get ready to take notes—this one's loaded with real talk, real strategies, and real inspiration.00:00 Introduction and Banter01:25 Introducing the Special Guest: Brian Covey02:42 Brian Covey's Career Journey and Insights07:27 Strategies for Success in the Mortgage Industry10:23 Tactical Approaches to Leadership and Recruitment15:00 Content Strategy and Personal Branding17:41 The Power of Reintroduction18:11 Attracting the Right People19:05 Definite Purpose and Content20:07 Unique Value and Personal Branding21:37 Building Relationships and Networks25:15 Creating Advocates and Telling Stories26:34 The KNOW Framework for Loan Officers31:43 Final Thoughts and Wrap-UpJoin our HighLevel Facebook GroupTMP is presented by: Empower LOConnect with us at mloproject@empowerlo.com

In this video, I break down exactly how to film and produce 30 days' worth of high-quality content in just 1 to 2 hours. As a business owner, your time is your most valuable asset. That's why I'm showing you a practical, step-by-step framework for content batching that allows you to dominate multiple platforms, scale your brand, and grow your business—without spending every waking hour creating content.✅ Learn how to:Record 12 short-form videos based on your expertiseRepurpose videos into articles, graphics, and carouselsMultiply your reach across 5–6 platformsGenerate 129+ pieces of content from a single sessionUse AI tools like ChatGPT and realistic AI photography to systemize the restWhether you're a small business owner, a marketing leader, or a solopreneur, this system will help you increase visibility, generate leads, and stay consistent without burning out.

Welcome to this week's episode of the Mastin Kipp Podcast!In this episode, you'll learn about:Why nervous system regulation is a cycle, not a permanent state of calm.How to create consistent content that works with the social media algorithm.The importance of showing results rather than sharing your growth process.And much more!Click here to get free samples of all six Lypo-Spheric LivOn supplements (a $30 value) with your first purchase at LivOnLabs.com/mastin.Click here to get my brand new book Reclaim Your Nervous System: A Guide to Positive Change, Mental Wellness, and Post-Traumatic Growth.

Redefine the Way You Create Content — and Rediscover the Leader You Were Always Meant to Be. TRANSFORMED is happening June 4th - June 12th, and you can register now for just $29 by clicking HERE!  Has your content felt disconnected lately? Maybe you've been showing up, saying the right things, doing all the “strategic” moves, but something still feels off. You're craving a new way to create that actually reflects who you are and what you believe. If that's you, I want you to hear this: you're not behind, and you're not broken. You're just ready to lead. And today, I'm going to show you exactly what that looks like. For the very first time, I'm introducing something incredibly important that we've been building behind the scenes: the LOVE-LED™ Content Journey. This is our 4-part content strategy that helps you rebuild trust, not just with your audience, but with your own voice. This is not just another strategy. It's a new standard for how leaders in our space are being called to show up. Because right now, we are living in a trust recession. And in a trust recession, people don't follow noise. They follow leaders they believe in. So if this episode stirs something in you, if you feel like you've outgrown the old way of creating content and you're ready to reconnect with your voice and lead with a new level of conviction, I want to invite you to join me inside TRANSFORMED. This is where you will step into a new standard of growth, built on clarity, connection, and a rhythm that finally feels like you. Listen to Learn: 3:23 - Understanding the "Trust Recession" in content strategy that's been happening over the last year  7:43 - Introducing the LOVE-LED™ Content Journey: the new standard that is designed to rebuild trust 9:58 - The first type of content that ​​prioritizes solving problems and serving your audience before making any offer 11:53 - A look at the second type of content where connection deepens and belonging is created  13:51 - How the third type of content builds belief by showing what's possible 16:02 - Why the final type of content is about opening doors and starting conversations, not just closing sales 18:03 - The way that leveraging the LOVE-LED™ Content Journey will rebuild your content strategy on a foundation of trust and allow you to lead with conviction while standing out as a leader in a noisy online world TRANSFORMED is happening June 4th - June 12th, and you can register now for just $29 by clicking HERE!  Click here to subscribe to our Weekly LOVE-LED™ Coaching emails!  Follow me on Threads & Instagram at @bob_heilig Join our free Network Marketing Community Subscribe to our YouTube Channel

About the Episode:Chris Cunningham is a founding member and Head of Social Marketing at ClickUp, the fast-growing productivity platform now valued at $4 billion. Since shaping ClickUp's brand voice and social presence from 2017, Chris has been instrumental in engineering a content system that regularly generates 200M+ monthly impressions and consistently translates content virality into real leads and customers.In this workshop episode of Uploading, Chris breaks down ClickUp's journey from early hustle—making videos solo and closing deals by hand—to building a repeatable, scalable content operation with an in-house “writer's room,” comedic actors, and a growth strategy spanning multiple platforms.Chris and host Blaine unpack content pivots, hiring creators, building brand voice, and why entertainment-first content matters for B2B. Chris also gets tactical: how to mix content types across the funnel, the operational playbook for consistent output, leveraging AI tools, success metrics, and what it takes to hit massive growth milestones.Finally, Chris shares actionable frameworks for solo founders and small teams starting from scratch—plus candid takes on virality, team structure, platform strategy, and what's next for ClickUp's $4B content engine.Today, we'll cover:- How ClickUp scaled from low-budget solo content to 200M+ impressions per month- The “bets” and breakthroughs that defined ClickUp's content playbook- Building a repeatable system: team, workflow, “writer's room,” and actors- Entertainment vs. product-driven content—and the ideal content mix- Measuring ROI: turning impressions and brand awareness into real leads and customers- Frameworks and advice for solo creators and early-stage teams to start content from scratch- Platform-specific strategies for LinkedIn, Instagram, TikTok, YouTube, and beyond- Personalization, AI, and creator partnerships: the new wave of B2B contentWhat You'll Learn1. Building a Scalable Content Engine2. Hiring and Leveraging In-house Creators3. Mixing Entertainment and Product Content4. Omnipresence across Multiple Social Platforms5. Testing, Iterating, and Doubling Down on Winners6. Aligning Content with Business Goals and Funnels7. Creating Efficient, Repeatable Content SystemsTimestamps00:00 Meet Chris Cunningham: ClickUp's content architect02:11 Chris's background: from agency to ClickUp's founding team08:07 Platform-specific content strategy & goals11:28 Making content a team priority: systems & scheduling14:37 Inside ClickUp's instagram strategy15:38 The ABCD formula: testing for virality16:09 Case study: viral skits, trends, & relatable office content19:29 Operations: writers' room, shooting schedule, & execution23:23 Starting from scratch: building in public & early tactics25:47 Frameworks for virality: the anatomy of a viral video27:41 Winning concepts: relatability, shareability, & emotional triggers30:55 Scheduling vs manual posting: what works best32:18 YouTube strategy: current state & future focus33:36 Platform prioritization: focus, layering, & growth sequence35:52 Content funnel mix: brand awareness vs product promotion37:24 Content ratio: top, middle, & bottom of funnel by stage40:00 Staff vs. actors: who should be in your content?42:10 Video length: short vs long content & platform preferences43:35 Looking ahead: 2025 content experiments & new channels46:19 Where to follow Chris & ClickUp“We've very big on shots on goal. We want to put as many shots up as possible, but we want to have calculated shots. We want to take them with low budgets… I'll make a bet and I'll start it very cheaply.” — Chris Cunningham“The only way it's really going to scale is if I brought in an expert... I took a bet that all companies would have content creators if they wanted to compete. They'll have some kind of creator that creates content for them consistently.” — Chris Cunningham“Content's just another task, right? Like anyone can make excuses. So if you're just not making content, it means you don't prioritize it. We prioritize it.” — Chris Cunningham“The dividends content rewards with is nuts. The amount of people I've met, the people who DM me and just what I'm learning… There's no reason not to make content.” — Chris Cunningham“If I had to start over and I'm at a new company—we're building in public... No actors, just talking about what we're working on. At the end of the day, I would just ask for like 5-10 minutes of all the early employees: what did you do today? And find a cool, clever way to chop it up. That's exactly what I would do.” — Chris Cunningham“You need to know your ICP. If you're creating content and you don't know who you're creating for, you really just lost the whole goal right there.” — Chris CunninghamShow notes powered by Castmagic---Have any questions about the show or topics you'd like us to explore further?Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?Check out our newsletter here.Follow us for content, clips, giveaways, & updates!Castmagic InstagramCastmagic TwitterCastmagic LinkedIn  ---Blaine Bolus - Co-Founder of CastmagicRamon Berrios - Co-Founder of CastmagicChris Cunningham - Head of Social Marketing at ClickUp

When Michelle K. Hanabusa started making t-shirts to celebrate immigrant stories, she didn't expect to spark a movement. Here's how she grew Uprisers into a purpose-driven streetwear brand that partners with national retailers and powers community change.For more on UPRISERS and show notes click here. Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

Escaping the underworld may not sound like a marketing strategy until you look at how Hades turned it into a blueprint for success.Developed by indie studio Supergiant Games, Hades isn't just a video game, it's a critically acclaimed masterpiece thanks to its iterative development, rich storytelling, and a fanbase that helped shape the game in real time. In this episode, we dive into the lessons marketers can learn from this roguelike phenomenon with special guest Zoe Hawkins, Director, Content Marketing & Integrated Campaign Strategy at Sumo Logic.Together, we explore what B2B marketers can learn from fearless experimentation, community co-creation, and crafting content your audience can't help but share.About our guest, Zoe HawkinsZoe Hawkins is a former video game and tech journalist turned content marketer. She has over a decade of professional experience turning technical understanding into fluent communication. Working with a range of B2B tech companies, Zoe has helped create value across marketing and strategy. She also serves as co-lead for Sumo Logic's sustainability-focused ERG, the Planeteers. When not working, Zoe is usually absorbed in speculative fiction – video games, books, or streaming media. She's a mom to two cats and a grade-school-aged daughter, living with her husband in perpetually sunny Arizona.What B2B Companies Can Learn From Hades:Experimentation is the only way forward. In Hades, dying isn't a setback; it's part of the process. Zoe says, “You keep experimenting and you're gonna fail. And that's okay... Each time you learn and you grow and you do it better.” For marketers, it's a reminder that campaigns don't need to be perfect out of the gate. Failure isn't fatal. Failure is how you find what works.Build content with your community, not just for them. Supergiant launched Hades in early access, inviting players to shape the game as it evolved. Zoe explains, “They give feedback. It's almost like a co-design, co-development process with your fans.” B2B marketers can do the same by involving their audience early, whether through feedback loops, pilots, or beta content. Let your audience help build what they want. It not only strengthens relationships, but it also keeps them excited about what's coming next.Create content that people want to share. Hades isn't just a game people play, it's one they rave about. Zoe asks, “How do you make it that people are actually happy to use your product and excited to use it… not just customer loyalty, but advocacy? They wanna tell other people, ‘you will not believe how cool this thing is'.” That's exactly what Hades achieves through intentional design, standout storytelling, and undeniable personality. Marketers should aim for the same. Treat your content the way Hades treats gameplay, and your audience won't just consume it, they'll spread it.Quotes*“ You keep experimenting, and you're gonna fail. And that's okay. If I think about it, you come into a new team or you come into a new product launch or you come into a new organization, whatever it might be. And you think you know how to play the game, you think you know what it takes to succeed, to beat the boss, whatever that is. And you do the run according to the way that you've done it, maybe in other roles or other companies, and you die, you fail. It doesn't necessarily go a hundred percent to plan, and that's okay. And then you get to restart with a new weapon, a new strategy, a new approach, whatever that might be, and pull it back together. Bring it back in to say, ‘okay, let's, let's try it again. Let's run it again and see if we're successful this time.' And that just feels so liberating and then each time you learn and you grow and you do it better.”*“ I love the idea that they only make one game at a time, that they're so focused, and it comes through in the work. It's so polished, it's so well made, and clearly made with love, that transfers to me. And I think if we tie it back to that B2B marketing, I think about working in tech, working in SaaS, how do you give that moment of delight where it's not just like, ‘oh my gosh, your company saved me this amount of money or whatever, or this tool is worthwhile for me.' But how do you make it that people are actually happy to use your product and excited to use it, or have that sense of not just customer loyalty, but advocacy. They wanna tell other people, ‘you will not believe how cool this thing is.'”*“ One of my favorite kinds of content to make is case studies because we get to make our customer shine and tell their story… I know our story backwards and forward. What's your story? Why are you winning with this? Why are you succeeding with this? And being able to tell something cool that they figured out, a way they're using our product that we didn't even think about that's interesting or cool.”*“ Not being afraid to experiment, not being afraid to fail, I think, is such an important marketing lesson, because you're gonna have some risks that are gonna be great, and you're gonna take some risks that are gonna just completely flop. And that's okay. That's how we learn. That's how we try new things.”Time Stamps[0:55] Meet Zoe Hawkins, Director, Content Marketing & Integrated Campaign Strategy at Sumo Logic[02:20] Why Hades?[03:08] The Role of Director of Content Marketing and Integrated Campaigns at Sumo Logic[03:54] Origins of Hades[15:29] B2B Marketing Lessons from Hades[44:32] Importance of Humor in Branding and Content Strategy[49:47] Versatility of Video Content[54:11] Final Thoughts and TakeawaysLinksConnect with Zoe on LinkedInLearn more about Sumo LogicAbout Remarkable!Remarkable! is created by the team at Caspian Studios, the premier B2B Podcast-as-a-Service company. Caspian creates both nonfiction and fiction series for B2B companies. If you want a fiction series check out our new offering - The Business Thriller - Hollywood style storytelling for B2B. Learn more at CaspianStudios.com. In today's episode, you heard from Ian Faison (CEO of Caspian Studios) and Meredith Gooderham (Head of Production). Remarkable was produced this week by Jess Avellino, mixed by Scott Goodrich, and our theme song is “Solomon” by FALAK. 

Episode SummaryIn this episode of Player Driven, host Greg engages in an insightful conversation with Josh Plotnek, Head of Content at Keewano, diving deep into the significance of actionable insights derived from game data analytics. The discussion highlights how understanding player behavior through data can drastically improve player experience and game performance. Josh shares practical tips for studios of all sizes, emphasizing how AI-driven analytics can help uncover hidden issues, transforming raw data into meaningful actions.Guest Information Name: Josh Plotnek Role: Head of Content at Keewano Expertise: Data Analytics, Content Strategy, Game Development Insights Company: KeewanoAbout KeewanoKeewano is a groundbreaking analytics platform that leverages advanced AI to provide actionable insights into player behavior, enabling gaming studios of any size to enhance player experience, retention, and engagement.Key Takeaways Data Alone Isn't Enough (07:35)Collecting data is the starting point; real value comes from understanding the "why" behind player behavior to make impactful decisions. Recognizing Frustration vs. Engagement (20:08)Player frustration can be either positive (engaging) or negative (leading to churn). Analyzing "recovery behaviors" helps studios differentiate and respond effectively. Start Small, Then Scale Your Analytics (14:39)Smaller studios can utilize accessible tools like Unity Analytics and Firebase, gradually scaling to more sophisticated AI-driven analytics solutions as they grow. Leveraging AI to Uncover Hidden Issues (11:27)Advanced analytics powered by AI can identify complex problems within games, such as pinpointing an item missed in earlier levels that causes significant churn later on. Future of Analytics: Conversational and Accessible (49:34)The future of data analytics is making complex insights conversational, allowing anyone on the team to ask direct questions and receive clear, actionable answers.Resources Mentioned Keewano Blog Unity Analytics FirebaseListen and LearnTune into the full episode to discover more about turning your game data into powerful insights and actionable strategies to enhance player satisfaction and loyalty.

What if your content didn't just get attention—but actually got results?I'm sharing the turning point that made me ditch the high-speed hamster wheel of content creation and finally start marketing in a way that works for me. Spoiler: It didn't involve more posts, reels, or dancing (thank goodness).After a moment with my dad during his chemo treatment made me reevaluate how I was spending my time (and what really mattered), I knew there had to be a better way to grow a business than relying on 24-hour stories and random dopamine hits. And there is.In this episode, you'll hear…Why I traded dopamine marketing for deeper connectionsWhat “depth content” really means (no crying on camera necessary)How evergreen + searchable content becomes your biz's best investmentWhat the “Big 3” strategy is and how to use it to grow your audience and revenueThe one mindset shift that helped me stop scrambling and start selling sustainablyClick here to find the full show notes and transcript for this episode.RESOURCES:Sign up for my free weekly email Sam's SidebarOrder my book, When I Start My Business, I'll Be Happy: A Practical No-BS Guide to Successful Online EntrepreneurshipJoin my free legal workshop: https://www.samvanderwielen.com/oyt-workshopCONNECT:Sam on InstagramSam on FacebookOn Your Terms® on InstagramDISCLAIMERMentioned in this episode:Legal WorkshopDo you feel lost thinking about how to legally protect your online business? Head to mylegalworkshop.com to sign-up for immediate access to my free 1-hour legal workshop, 5 Steps to Legally Protect & Grow your Online Business.Legal Workshop

Redefine the Way You Create Content — and Rediscover the Leader You Were Always Meant to Be. TRANSFORMED is happening June 4th - June 12th, and you can register now for just $29 by clicking HERE!  Welcome to a brand new season of Your Virtual Upline! This episode marks a major shift—a powerful realignment with what I believe is the future of our industry: the revolutionary LOVE-LED™ approach. We've been standing at a crossroads for too long. And I'm drawing a line in the sand. It's time to move beyond fear-based strategies and performance-obsessed content. If you're exhausted by the constant pressure to post, perform, and push... and you're craving a path that feels more authentic, more human—this is your invitation. Let's ditch the hustle. Let's lead with purpose. And let's start creating content that actually connects, converts, and feels GOOD doing it. This is the beginning of a new era. LOVE-LED™ leadership starts now. Listen to Learn: 1:57 - The “line in the sand” I've drawn and what you'll be seeing with this podcast as a result  4:32 - A crucial shift in perspective that is needed right now in terms of the content you create  5:46 - How real leadership begins not with posting more, but with leading deeper 10:07 - ​​Introducing Transformed, our once-per-year, 7-day live experience and how you'll walk away from it as a completely different person  14:46 - How you can register, take part and begin building a business with love, not fear TRANSFORMED is happening June 4th - June 12th, and you can register now for just $29 by clicking HERE!  Click here to subscribe to our Weekly LOVE-LED™ Coaching emails!  Follow me on Threads & Instagram at @bob_heilig Join our free Network Marketing Community Subscribe to our YouTube Channel

In this episode, Nick & Tyler talk to Doug Duvall, co-founder of Motif Media, about how content creation is transforming the construction industry from the inside out. They discuss what it takes to tell meaningful stories on-site, why builders need to treat media as a core business function, and how the partnership between NS Builders and Motif has redefined what it means to “show your work.” Show Notes:  Introduction of Doug Duvall and Episode Sponsors (0:00) Coffee Conversation and Personal Anecdotes (6:24) Challenges of Running a Business (15:43) Pricing and Profitability in the Building Industry (28:47) Impact of Experience and Market Positioning (54:30) Balancing Quality and Efficiency in Media Production (1:01:43) Final Thoughts on Business Growth and Efficiency (1:11:15) Balancing Content Production and Efficiency (1:15:06) Podcasting and Business Insights (1:18:48) Adapting and Evolving Content Strategies (1:32:47) Final Thoughts and Future Plans (1:36:51) VIdeo Version https://youtu.be/CoHAqwVhOp4   Partners:  Andersen Windows Buildertrend Velux Harnish Workwear  Use code H1025 and get 10% off their H-label gear   The Modern Craftsman: linktr.ee/moderncraftsmanpodcast Find Our Hosts:  Nick Schiffer  Tyler Grace  Podcast Produced By: Motif Media

If you want to turn your podcast into a growth machine, this episode has you covered. Katie Brinkley breaks down her four-post strategy that transforms social engagement into real downloads, meaningful conversations, and actual revenue. Hear how she scaled her show and what consistency, strategy, and smart data can do for yours.   WHAT TO LISTEN FOR The power of 10-minute solo episodes for time-pressed listeners What a quick question or stat can do to your audience Why share client wins or your own journey A way to open DM conversations and avoid algorithm penalties How to attract sponsors and justify ad rates   RESOURCES/LINKS MENTIONED GroupTrack CRM Metricool ChatGPT   ABOUT KATIE BRINKLEY Katie Brinkley is a bestselling author and social media strategist whose “less-is-more” philosophy has reshaped how brands engage online. As the author of The Social Shift, she distilled two decades of journalism and marketing experience into her signature 4-post formula, helping everyone from solopreneurs to enterprises like AT&T and DirecTV drive real results with minimal content. A platform-agnostic storyteller, Katie blends data-driven insights with compelling narratives to capture ideal audiences, boost engagement, and turn followers into customers efficiently and authentically.   CONNECT WITH KATIE Website: Next Step Social Communications Podcast: Rocky Mountain Marketing | Apple Podcasts and Spotify Facebook: Katie Brinkley Instagram: @iamkatiebrinkley LinkedIn: Katie Brinkley X: @_KatieBrinkley   CONNECT WITH US  If you are interested in getting on our show, email us at team@growyourshow.com. Thinking about creating and growing your own podcast but not sure where to start? Click here and Schedule a call with Adam A. Adams! Upgrading your podcast equipment or maybe getting your first microphone? Get Your Free Equipment Guide! Subscribe so you don't miss out on great content and if you love the show, leave an honest rating and review here!