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The Smart Passive Income Online Business and Blogging Podcast
#935 Why do some people get all excited about starting a challenge that can change their lives, only to quit after the very first day? What are the factors pushing others forward to consistent wins? In both cases, one key element might be fear. But here's the thing. We can let fear stop us from taking action, or use the exact same mental state to keep going! That's one of the many takeaways from today's conversation with Roger Coles of My Social Designer. Liz Wilcox and I knew we had to find out what makes Roger tick after seeing how well he did in our 30-day short-form video challenge. For one, his combination of discipline and playfulness is a perfect example of what it takes to stand out online and build a creator business in 2026. From content strategy and workflow shortcuts to mindset shifts and building lucrative relationships with big brands, this chat is a goldmine. Enjoy! Show notes and more at SmartPassiveIncome.com/session935.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
I'll be honest, when the outreach came in for this guest, I hesitated. Someone who writes content for other people? That is not quite my world. I live in the LinkedIn inbox, building one relationship at a time. But the more I got to know Kaila Vander Horn, Head of Content at Speedwork, the more I realized we are speaking the same language. She just comes at it from a different angle. She built Speedwork's entire social department from scratch, writes over 100 posts a month for B2B companies and executives, and is known above all else for capturing each person's authentic voice.We talked about what thought leadership actually means, why your content and your inbox conversations are more connected than you might think, and why the best LinkedIn content often has nothing to do with your product. We also went on record about emojis. You will have to listen to find out where we landed.Key TakeawaysYour content is your credibility check. When someone receives a message from you on LinkedIn, the first thing they do is visit your profile. If your content shows up, tells your story, and proves your expertise, the conversation in the inbox has a much better chance of going somewhere.Authentic voice is not accidental. Kaila meets with every client to learn who they are, what lights them up, and how they naturally speak. That process is what separates content that sounds like a person from content that sounds like a press release.A content mix matters more than posting frequency. Not every post needs to be educational or a call to action. Relatable, human content — yes, even a well-placed meme — builds the top-of-funnel trust that makes your more serious posts land.Personal profiles outperform company pages, but do not neglect either. People follow people far more readily than they follow logos. That said, a company page still matters — especially if you are running LinkedIn ads or want to build credibility through social proof.Just start. Kaila shared that 88% of LinkedIn users are lurkers. If you have been waiting until you have something perfect to say, start taking notes on your next business call. The pain points you hear every day are the content your audience is waiting for.Connect with Kaila Vander Horn: linkedin.com/in/kailavanderhorn Learn more about Speedwork: speedworksocial.comIn appreciation for being here, I have some gifts for you:A LinkedIn Checklist for setting up your fully optimized Profile:An opportunity to test drive the Follow Up system I recommend by checking this presentation page - you won't regret it. AND … Don't forget to connect with me on LinkedIn and be eligible for my complimentary LinkedIn profile audit – I do one each month for a lucky listener!Connect with me:http://JanicePorter.comhttps://www.linkedin.com/in/janiceporter/https://www.facebook.com/janiceporter1https://www.instagram.com/socjanice/Thanks for listening!Thanks so much for listening to our podcast! If you enjoyed this episode andthink that others could benefit from listening, please share it using the socialmedia buttons on this page.Do you have some feedback or questions about this episode? Leave a note inthe comment section below!Subscribe to the podcastIf you would like to get automatic updates of new podcast episodes, you cansubscribe to the podcast on Apple Podcasts or your favorite podcast app.Leave us an Apple Podcast reviewRatings and reviews from our listeners are extremely valuable to us andgreatly appreciated. They help our podcast rank higher on Apple, whichexposes our show to more awesome listeners like you. If you have a minute,please leave an honest review on Apple Podcasts.
Ever sent an email blast to your entire list and wondered who actually reads it? If you're trying to make your email marketing actually work, Kit just released an exceptional update: real subscriber intelligence. The new features they just launched make it so easy to both increase buyers on your email list AND love your audience well.The problem with most marketing funnels is that you don't know who your high-value subscribers are until the end of the funnel. Kit's CEO, Nathan Barry, framed it this way: "it's hard to love and serve people you don't know." Success depends not only on who you know, but who knows you, and that's exactly what these new features are built to fix. They help you create the kind of conversations that lead to your best partnerships and your biggest launches.The secret to conversion copywriting has always centered on voice of customer research. That means figuring out who your audience really is, what they need, and how to talk to them in a way that lands. Usually, that means hiring a smart copywriter, running surveys, or piecing together data from five different tools. Kit's 2026 product update changes that equation by building voice of customer insights directly into the platform you're already using to send emails.This episode breaks down the seven features in Kit's latest product update, what each one actually does, and how coaches and creators specifically can put them to work (without duct-taping your tools together). You'll also find answers to some of the most common questions about email marketing tips, campaign ideas, and how to actually do this well in your own list.➡️ SHOW NOTES: Grab all the links and resources mentioned in this episode on the blog here!https://www.megankachigan.com/kit-email-marketing-update-2026JOIN KIT: Get started with Kit here.CONNECT WITH MEGAN:Join My Inbox Community → www.megankachigan.com/email Website → www.megankachigan.comLinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/Threads → https://www.threads.net/@megankachiganInstagram → https://www.instagram.com/megankachigan/*Note: This may contain affiliate links, which means if you click and buy, I'll earn a commission at no extra cost to you. I never recommend things I don't love or haven't used.
SHE AIMS HIGHER - Online Business Skalierung und Online Marketing
Most entrepreneurs have a content problem they don't even realize they have. They're constantly searching for new ideas, new angles, new messaging, and new things to say—when the real problem is that their audience still hasn't fully understood the thing they've already been saying. In this episode, I share why repetition is one of the most underrated tools in marketing, how constantly chasing new content burns time, money, and momentum, and why the brands that dominate are often built around one message repeated relentlessly. We'll talk about the one thing your audience needs to hear over and over again, why clarity beats novelty almost every time, and how a single core message can make it dramatically easier for people to understand your work, trust your expertise, and pay you premium prices.
In this episode of the Optimized Advisor Podcast, host Scott Heinila sits down with award-winning marketing strategist Tiffany Markarian, who brings over three decades of experience coaching financial advisors on scaling their businesses and deepening their marketing traction. The discussion opens with the evolving advisor landscape — an aging workforce, the rise of technology and AI, and the expanding geographic reach those tools enable. Tiffany cautions that technology is meant to make the back office more efficient so advisors can be more client-facing, not to replace the relationship-building and networking that actually generate qualified prospects. "Hope is not a plan," she notes, pushing back on the "post and hope" approach to content marketing. From there, the conversation turns to the core distinction between growth and scale. Tiffany argues that most practices are struggling with scale — the day-to-day capacity to serve clients well — rather than a shortage of growth opportunities. She lays out a concrete exercise: run every household in descending order of revenue, tally the hours the entire staff (not just the advisor) spends servicing each one, and tier clients honestly. The numbers often reveal that lower tiers are being over-served at a loss, while top clients point the way toward profitable niche networks the advisor didn't realize they already had. The episode also explores the choice every successful advisor eventually faces — remaining a lead "income producer" or building an enterprise — and emphasizes that both paths are valid as long as the advisor is honest about the trade-offs and listens to their staff. Tiffany and Scott close with a look ahead at continued M&A activity, rapid technology adoption, and clients demanding broader planning services, concluding that a loyal client base anchored in a clear niche is what carries an advisor through whatever changes come. **This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at optimizedadvisor@optimizedins.com Optimized Insurance Planning
A strong marketing strategy depends on the variety and relevance of your content. In this episode, we dive into what a diverse content strategy is, why it matters, and how it can elevate your marketing efforts. We'll highlight the key benefits of producing varied content, common pitfalls to avoid, and practical tips for integrating different content types across your channels. Tune in to learn how to engage your audience more effectively, strengthen your online presence, and make your marketing work harder for you.
Live from HITEC in San Antonio, the Steve Turk and Sarah Dandashy recap the inaugural Hospitality Creator Summit, created by Anna Blue and Anthony Melchiorri, which drew 200+ attendees for a full day of networking and creator-focused education. Sara shares first impressions of the high-energy event, meeting online peers in person, and the supportive, low-ego atmosphere. A panel on “behind the brand deal” featured Margaritaville and My Place Hotels discussing how brands choose creators, partnership paths from in-kind to paid, and the challenge of tracking bookings driven by content, including working with small-audience creators for fit and aesthetic. They note sessions on newsletters and podcasting milestones, HITEC's creator booth with interview and green-screen setups, and floor trends like better booth experiences, fewer AI buzzwords but more specific integrations, data consolidation, and room automation savings, plus a push for brands to create personality-driven, value-first content.A big shout out to our sponsor Lodgify! Starting June 17th to June 30th, use promo code THM60 for 60% off00:00 Live From HITEC00:21 Sponsor Shoutout - Lodgify 00:58 Creator Summit Recap02:55 Brand Deals Panel05:09 Creator Growth Tips05:50 Meet Tyler Behind Scenes06:37 Content Booth Setup07:31 HITEC Floor Highlights08:27 Tech Trends And AI09:57 Venue Vibes San Antonio10:16 Creators Take Over10:57 Booth Snacks and Vibes11:24 Why Brands Need Content12:55 Make Value Not Ads14:19 One Post Big Impact16:05 HCS First Day Energy17:54 After Party and Wrap
Welcome back to the Homeward Podcast. In today's episode I'm answering a question I get all the time: How do you create so much content while also coaching clients, raising a family, and living a full life? I pull back the curtain on what my business actually looks like behind the scenes; from recording podcasts on walks and creating content in real time to balancing motherhood, coaching, creativity, and the everyday demands of life. This episode is about more than productivity, though. It's about commitment, consistency, and most importantly, the love of the game. I can't wait for you to listen. Links Mentioned: Book a Breakthrough Call: amberlilyestrom.com/breakthrough Take The Personal Money Codes Quiz: amberlilyestrom.com/moneyquiz Subscribe over on Substack Join my signature biz building program Homeward Tag me in your big shifts + takeaways: @amberlilyestrom Did you hear something you loved here today?! Leave a Review + Subscribe via iTunes
In this episode I answer four questions that were submitted via audio clips from my listeners: How often should we use a testimonial in the intro? How do I maximize organic discovery if my show topic isn't listed in a podcasting category? How to create an intro/outro that is unskippable. How to get large audience/famous guests on your show. I'd love to have YOU submit a question for me to answer on an upcoming episode. Just follow these simple steps: Use this Speakpipe link to record your question (it's ok to record directly on your phone). https://www.speakpipe.com/podcastingbusinessschool Use this simple script and make sure your audio clip is 60 seconds or less: "Hi this is (YOUR NAME) from (YOUR PODCAST NAME). Here is my question for Adam...." ************* Explore my coaching options or sign up for a Discovery Call to discuss working together: https://www.podcastingbusiness.school/ Want more strategies for podcast launch, growth, and how to leverage your podcast to get more clients? Get my FREE weekly Podcasting Business School Newsletter every Thursday! https://www.podcastingbusiness.school/news *********************
What happens when ambitious, purpose-driven women come together to learn, connect, and elevate their brands? In this special She Believed She Could™ Podcast episode, Allison Walsh and Carolina Flores recap the unforgettable She Believed She Could Summit and Visibility Lab, sharing the transformational moments, powerful breakthroughs, and practical strategies that left attendees inspired and ready to take action. Throughout the conversation, they reflect on the summit's biggest themes—including personal branding, storytelling, public relations, podcast guesting, private podcasting, social media strategy, website development, book publishing, influencer marketing, brand partnerships, and content creation. You'll hear insights from an incredible lineup of experts who generously shared their knowledge, experience, and actionable tools to help women grow their visibility, build authority, and create greater impact through their businesses and personal brands. The episode also provides a behind-the-scenes look at Visibility Lab, where attendees received hands-on coaching, professional content creation support, brand messaging guidance, media training, and confidence-building experiences that transformed how they show up online and in their businesses. Whether you're building a personal brand, growing a business, launching a podcast, writing a book, pursuing brand partnerships, or simply looking for the confidence to step into your next level, this episode will leave you inspired and equipped with practical next steps. In This Episode You'll Learn: How to build a stronger personal brand Why visibility creates business opportunities The power of public relations and earned media How podcast guesting can grow your audience Why private podcasts are becoming a powerful marketing tool Social media strategies that build authentic communities Website essentials every entrepreneur needs How to leverage influencer marketing and brand partnerships The importance of storytelling in business growth Why confidence grows through action and implementation How strategic networking accelerates success The role of community in personal and professional growth If you've ever felt stuck, uncertain about your next step, or hesitant to put yourself out there, this conversation is your reminder that your story matters—and your next opportunity may be one courageous step away. Positioned for Partnerships™ Mini Course - Turn your platform into a revenue-generating brand opportunity—without needing a massive following. Learn how to position your brand, create a high-converting media kit, and confidently pitch partnerships so brands instantly understand your value.
The FastForwardAmy Show: About Perfectly Imperfect Entrepreneurship
Are you struggling to attract new clients through your social media content? In this episode, I dive into the secrets that helped my clients 5X their monthly income by focusing on what I call “outer circle content.” Learn why your current strategies may not be working and discover the shifts you need to make in your content to reach new, ideal clients for your business.Download my Content Buddy Tutorial to create 10 pieces of content from a single live video or podcast! DM me “buddy” on Instagram @fastforwardamy or click here.This episode was originally published in October 2024 so references of dates and seasons might be outdated, but the content and strategies are not.You want to make money on Instagram, but you're not sure what needs to be in place to make that happen. In the Instagram Income Map, a PDF workbook, you discover the 8 building blocks that determine whether you can sell online products on Instagram, from offer to conversion to content, including a self-scan that shows you exactly what you need first. Go to fastforwardamy.com/incomemap and you'll receive it instantly.Follow me on Instagram for more business and mindset tips: instagram.com/fastforwardamyDiscover my free trainings and ebooks: fastforwardamy.com/freeresources
The Healthtech Marketing Podcast presented by HIMSS and healthlaunchpad
Something fundamental has changed in how health tech buyers do research — and if you're watching your website traffic decline, you might be misreading what it actually means.In this episode, I sit down with Suyog Deshpande, Founder and CEO of Webless AI, to dig into one of the most consequential shifts in B2B buyer behavior in a generation.Will websites die?Probably not but something big is happening.Here's what's actually happening: your buyers haven't stopped doing research. They've moved it upstream — to ChatGPT, Claude, Perplexity, and Gemini. They're building their shortlists there, forming their preferences there, all before they ever land on your website. By the time they show up, they're not browsing. They're validating.Suyog calls this the low volume, high intent era, and it completely reframes the traffic problem.This matters enormously for health tech vendors. Healthcare buying cycles run nine months or more, and around 75% of buyers go with the first vendor they contact after that research phase. If you're not on the shortlist before the process starts, your odds of winning are close to zero. The battle is won long before sales gets involved.We also get into something I find genuinely underused: the first-party intent data sitting on your own website. The queries visitors type into your site search aren't keywords anymore — they're prompts, often 100 to 200 words long, and they tell you exactly what content to create to get cited by AI engines.Full disclosure: we use Webless at healthlaunchpad.com and it's one of the most useful things we've implemented in the past year. We've lived the traffic dip, made the pivot, and we're now seeing inbound opportunities increase even as overall volume has flattened out.If you're wrestling with declining traffic or trying to figure out what AEO actually means in practice, this episode will give you a clear framework for what your website is really for in the age of AI search.Key Topics:"(00:00:00)" Introduction"(00:05:30)" Why Websites Were Built for Google, Not Buyers"(00:07:00)" Will Websites Go Away?"(00:09:00)" AI Search Engines as the New Top of Funnel"(00:10:30)" Unpacking Low Volume, High Intent"(00:12:00)" The Shortlist Problem in Healthcare Buying"(00:15:30)" How Webless Helps Brands Surface in AI Search"(00:18:00)" Sponsor Break: Health Launchpad AIO Audit"(00:19:30)" Prompts, Not Keywords: The New Content Challenge"(00:21:00)" What Webless Actually Is on Your Website"(00:23:00)" Content Strategy vs. Measurement for AEO"(00:24:30)" Real Results: Traffic Down, Inbound Opportunities Up"(00:26:00)" Where to Find Webless AI and Closing"(00:27:00)" Four TakeawaysIf you are interested in discussing this or any other topic, let's have a chat. Reach out to me directly to schedule a no-obligation discussion. This isn't a sales call, but rather an opportunity to talk through your questions and challenges.Follow me on LinkedIn.Subscribe to The Healthtech Marketing Show on Spotify or watch us on YouTube for more insights into marketing, AI, ABM, buyer journeys, and beyond!Thank you to our presenting sponsor, HealthcareNOW, 24/7 expert shows, interviews, and podcasts, powering healthcare leaders with innovation, policy, and strategy insights.
Your first marketing post works — but it works once. You need a strategy for showing up consistently, building trust, and moving people through the funnel. This episode shows you how to use AI to build 30 days of content in one sitting.The episode introduces three types of content: story posts that build trust, education posts that demonstrate expertise, and promotion posts that invite action. At least one in every three posts includes a clear CTA.A copy-paste prompt generates the entire 30-day calendar from your specific business details — who you help, what problem you solve, and your current offer. Every post is scripted with captions ready to paste and simple photo/video directions. The 30 days follow a deliberate arc: days 1-10 build trust, days 11-20 show expertise and proof, days 21-30 lean into the offer.The episode also shares six principles from 15 years of coaching content creators: keep it simple and follow the scripts; prioritize momentum over perfection; capture real moments rather than staging content; volume still wins; help first by writing to beginners, your former self, or someone you care about; and curate others' knowledge for your audience to become "50-mile famous."For now, post to Instagram and Facebook. Later episodes will add Google My Business, blog, email, and podcast.Download the free 30-day content strategy prompt in the show notes.Next episode: Part VI — building your referral funnel.Connect with Chris Cooper:Website - https://businessisgood.com/
Shopify Masters | The ecommerce business and marketing podcast for ambitious entrepreneurs
Hyla Nayeri co-founded 437, a bootstrapped activewear brand, into an eight-figure business— and she did it by simplifying ruthlessly, betting on organic social and influencer marketing, and protecting a culture that includes a four-day workweek. For more on 437 and show notes click here Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.
This Summer SEO Rewind episode is one you may have missed, but it is worth coming back to in 2026 ...especially if you're trying to create content that actually helps your audience instead of just adding more noise to the internet.In this conversation, I'm joined by Christine McLean Lewis to talk about how content and expertise work together, why your content should be built around the customer experience, and how different types of content assets:blog posts, videos, case studies, podcasts, social content, and more ...can support your audience at different points in their journey. Christine explains that a content asset is anything you create to solve a specific problem or answer a customer's question, which is such a helpful way to think beyond “just write another blog post.”This episode also digs into linkable assets, original research, social proof, user-generated content, and why case studies matter so much when you want your content to build trust. Not just traffic.And honestly? In 2026, this message matters even more. With AI-generated content everywhere, the brands that stand out are the ones willing to bring real expertise, real examples, real customer insight, and real proof into their content. Christine's best advice still hits: don't follow the crowd. Instead, showcase your expertise.So if you're a solopreneur, small business owner, ecommerce seller, or content creator wondering how to make your content more useful, more strategic, and more connected to your actual customers, this rewind episode is a perfect listen. Think of it as a reminder that better SEO starts with better service to the person on the other side of the screen.Text me your questions or comments!Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)Here's a quick question: Are people actually finding your products on Google?If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.No tech headaches, no fluff. Join us at Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)Here's a quick question: Are people actually finding your products on Google?If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.No tech headaches, no fluff. Join us at aise Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)Here's a quick question: Are people actually finding your products on Google?If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.No tech headaches, no fluff. Join us atSupport the showBook a Shopify Store Strategy Call With Crystal!Want to follow up on what you've heard? Search the podcast!AFFILIATE LINKS:Start your Shopify Store!Get SurferSEO!Metricool (to be everywhere online, you NEED a social media scheduler!)Grid and PixelNote: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!
Welcome back to the Homeward Podcast. In today's episode I'm diving into the conversation everyone seems to be having right now: the Yap Challenge. But instead of talking about algorithms, tactics, or whether the trend is "good" or "bad," I want to explore what I think is actually happening beneath the surface. I share why I believe the success of the Yap Challenge has far less to do with a tiny microphone and far more to do with courage, authenticity, repetition, and the willingness to be fully seen. This episode is an invitation to stop obsessing over what everyone else is doing and start owning your own medium, your own message, and your own version of "yapping," because the real magic isn't in the trend. It's in the courage to be as fully YOU as possible. I can't wait for you to listen. Links Mentioned: Book a Breakthrough Call: amberlilyestrom.com/breakthrough Take The Personal Money Codes Quiz: amberlilyestrom.com/moneyquiz Subscribe over on Substack Join my signature biz building program Homeward Tag me in your big shifts + takeaways: @amberlilyestrom Did you hear something you loved here today?! Leave a Review + Subscribe via iTunes
Shopify Masters | The ecommerce business and marketing podcast for ambitious entrepreneurs
Sean Reyes noticed that every shock absorber looks identical from the outside—and none of the automotive brands detail what's actually inside. So he built ShockSurplus, an education-first automotive parts company that turned that information gap into a bootstrapped, eight-figure business. For more on Shock Surplus and show notes click here Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.
“Subscribe to free weekly news letter HUNGRY FRIDAY FEAST here” In this stripped-back reissue, Dan Pope sits down with the fitness author, entrepreneur and attention obsessive to unpack how James went from selling workouts online to building brands, books, audiences and Neutonic with Chris Williamson.This is a conversation about honest marketing, confidence, creative chaos, personal brand, creator businesses, Prime, Liquid Death, YouTube, doomscrolling, British ambition, American optimism, and why getting attention is now one of the most valuable skills in business.James explains why better products don't always win, why most founders misunderstand social media, why confidence comes after action, and why “all wins feel the same.”Part fitness philosophy, part business masterclass, part brutal reality check for anyone trying to build something people actually care about. ============================================== ♨️Still bloody HUNGRY? Course ya are. Each week I spend 15 hours writing my newsletter. It'll take you 5 mins to read. Full of wisdom from the biggest names in food and drink. Subscribe here - https://hungryfeast.beehiiv.com/
AI is changing how people discover, evaluate, trust, buy, create, hire, and compete. The bigger question is whether your business model is built to survive a future where attention is fragmented, trust is harder to earn, execution is easier to automate, and buyers have more options than ever. Learn how to activate the M.A.S.S. Effect Business Model, a strategic ecosystem built around: • Media to create attention, trust, authority, and discoverability • Assets to create scalability, leverage, and income beyond your direct time • Strategy to create clarity, alignment, interpretation, and better decisions • Systems to reduce friction, support consistency, and keep the business moving Many businesses are addicted to acquisition because they never built retention. In an AI accelerated world, that becomes dangerous because information is easier to access, skills are being compressed, and execution is becoming automated. The real value now shifts toward trust, experience, clarity, influence, systems, and community. The future belongs to adaptive businesses that can evolve with the market, keep customers connected, turn trust into retention, and scale without breaking the founder, team, or customer experience. If your business grew tomorrow, could it actually hold the growth, or would the model collapse under the weight of what you asked for? Beyond The Episode Gems: Buy Troy's Book, Strategize Up: The Blueprint To Scale Your Business StrategizeUpBook.com Discover All Podcasts On The HubSpot Podcast Network Get Free HubSpot Marketing Tools To Help You Grow Your Business Grow Your Business Faster Using HubSpot's CRM Platform Support The Podcast & Connect With Troy: Rate & Review iDigress: iDigress.fm/Reviews Follow Troy's Socials @FindTroy: LinkedIn, Instagram, Threads, TikTok Subscribe to Troy's YouTube Channel For Strategy Videos & See Masterclass Episodes Need Growth Strategy, A Keynote Speaker, Or Want To Sponsor The Podcast? Go To FindTroy.com
Marketers love to measure everything. Robert Rose joins A. Lee Judge and Rocio Osuna on The Business of Marketing to ask a harder question: what happens to all the value marketing creates that no spreadsheet can capture?Lee makes the controversial case for pausing measurement, and Robert explains why so much of marketing's real impact, the trust, the referrals, the lurkers, never shows up in a quarterly report. From there the conversation moves into AI and the future of marketing careers, why proof of work now beats a resume, how the role of universities is shifting, the rise of fractional work, and Robert's idea that the value of content is created at consumption, not creation.CHAPTERS00:00 The value marketers never put on the spreadsheet01:45 Quality vs. quantity in content marketing04:09 Why LinkedIn matters for AI search visibility07:06 Should marketers pause measurement?10:19 The customer who referred $1M and never entered the funnel12:45 Why marketing has always been bad at measurement15:29 AI, new grads, and the vanishing entry-level job23:40 Personal brand and why the "who" matters30:06 Becoming a consultant after a layoff41:29 Value is created at consumption, not creationRocio Osuna - https://www.rocioosuna.com/Robert Rose - https://robertrose.net/A. Lee Judge https://ALeeJudge.com A. Lee Judge is the creator and host of The Business of Marketing podcast.Please follow the podcast on your favorite podcast listening platform.This podcast is produced by Content Monsta - A leading producer of B2B Content.
It's SIMPLE CONTENT SUMMER!! Today we're unpacking how to grow on social media in Summer 2026 with a simple, peaceful content strategy that we all need to get out of heads & onto the FEEDS!! Thanks to Storyblocks for sponsoring this video. Get a limited-time discount, only available through this link: https://www.storyblocks.com/tessbarclay
Bryan Green and Krissy Hoadley of The Commercial Break built a #1 comedy podcast with over 50 million downloads and absolutely no plan. Over a thousand episodes in, they're finally spilling the behind-the-scenes. What makes a show last? What's the actual creative process? And who on earth is Frankie B? Fun fact, Bryan was in my very first podcast launch cohort in 2019 which is how this show began. What listeners will take away: The mindset shift that separates podcasters who last from the ones who quit at episode twelve A simple way to choose a co-host that actually works — it has nothing to do with who makes you laugh The full, ridiculous, endearing origin story of Frankie B and why Bryan thinks he might be the secret engine of the whole show Why chasing trends, polish, and strategy is exactly backwards The 20/80 rule for showing up on days when you have nothing Notable Timestamps: 07:07 — Bryan on the "big fuck this" moments every podcaster hits and why you keep going anyway 09:59 — "Perfection is the enemy of consistency" — the line that will stick with you 13:06 — Why Bryan doesn't care if you think his podcast has too many ums 15:42 — The 20/80 rule: what to do when you walk in with nothing 17:29 — The Apple review that finally told Bryan what his show actually was 25:52 — The full Frankie B origin story (12 views, Ruby Tuesday's, and a text from Jason) 35:52 — The line Bryan won't cross, even when something is funny 37:26 — His read on the Manosphere and why most of those guys are running a grift 43:46 — The whole strategy, summed up in one sentence Links and Resources: The Commercial Break: thecommercialbreak.com Bryan Green on Instagram: https://instagram.com/bryanwgreen Frankie B on YouTube: https://www.youtube.com/@frankbennardo6063 Book a free clarity call with Allison: allisonhare.com/freecall Prefer to watch on YouTube? Voila! https://youtu.be/kFmVtTnBsjw Be sure to rate, review, and follow this podcast on your player and also, connect with me IRL for more goodness and life-changing stuff.Schedule a FREE podcast clarity call with me - Your future audience is out there. Talk to them!Sign up for the free weekly emailAllisonHare.comFollow me on Instagram, LinkedIn, Facebook, and YouTube.DOWNLOAD the free podcast equipment guide- No guesswork, no google rabbit holes, start recording todayReb3l Dance Fitness - Try it at home! Free month with this link.Feedback and Contact:: allison@allisonhare.com
Is your messaging making you memorable, or just visible?You could have the best content engine in your industry, be publishing consistently across multiple channels, and focusing on quality. But if it isn't memorable, none of it sticks.Core messaging and positioning is one of those things that sounds simple until you try to do it well. If you asked ten people in your organization what you are all about and why customers should choose to work with you, would they all broadly answer in the same way?In most organizations, the answer is no.That inconsistency shows up everywhere. In your content, on your website, in sales conversations, and in ways that are hard to trace back to the source.In part four of our seven-part B2B content strategy series, Amy Woods digs into what messaging is, what goes into a messaging framework, and how to know whether yours is working for you.Find out:What messaging is and why consistency is what makes it stickWhether you can have a B2B content strategy without clear messagingThe five components every B2B messaging framework needsHow to define your messaging and positioning through internal conversationsHow to use your messaging framework on a daily basis, including how to embed it into your AI toolsThe signals that tell you your messaging is workingWhen to review your messaging and how to update it without doing a hard pivotImportant links & mentions:Blog post about this episode: https://www.content10x.com/357Part one of the B2B content strategy series - What Is a B2B Content Strategy (And Why Does It Matter)?: https://www.content10x.com/354Part two of the B2B content strategy series — How Do You Align a B2B Content Strategy to Business Goals?: https://www.content10x.com/355Part three of the B2B content strategy series — How Does Competitor Analysis Fit Into Your B2B Content Strategy?: https://www.content10x.com/356B2B content strategy series on YouTube: https://youtube.com/playlist?list=PLVwaHzx-z4d4Rcnrh2VsUN9d47rrdMypp&si=NjYvp1Ilo26KnIF3Amy on LinkedIn: https://www.linkedin.com/in/amywoods2/Content 10x website: https://www.content10x.com/Amy's book: www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results)Timestamps:01:57 Free B2B Content Operations Benchmark Assessment02:35 What is messaging?03:44 Why a great content strategy can't exist without clear messaging04:33 Who owns messaging?05:10 Core components of a messaging framework06:55 How to define messaging through internal conversations08:35 Where messaging shows up in real-world execution09:16 Opinionated content and category positioning10:38 Embedding messaging into AI tools and workflows11:09 How to know your messaging is working (or not working)13:08 Quantitative vs qualitative signals from customers and sales13:47 Revisiting and adjusting your messaging framework16:07 Recap and what's next17:55 Wrap upAbout the host:Amy Woods is the CEO and founder of Content 10x, a creative agency that provides specialist content strategy, creation and repurposing support to B2B organizations.She's also a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content marketing.Join thousands of business owners, content creators and marketers and get the latest content marketing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter
Producing more content faster is not the same as producing content that matters. In this episode of Content Amplified, Adam Haskew, Associate Director of Brand Experience at Redis, makes the case that AI accelerates your outputs but does nothing for your strategy, and that the gap between the two is where "AI slop" gets made. Adam argues the fix is the unglamorous, old-school stuff most teams skip when they are moving fast: kickoff calls, a genuinely complete brief, and human alignment at the very start of a project, before a single word is generated. He explains why a web page is really the same as an ebook when it comes to planning, why skipping alignment creates a "snowball effect" where small problems amplify downstream, and how about an hour and a half of upfront communication removes most of the noise. He also shares how he owns a brand voice review agent at Redis that every piece of content has to pass through before it ships, and why, quoting musician Nick Cave, AI that has never felt hunger or fear still cannot replace a human point of view. If you are shipping more content than ever but learning nothing from it, this conversation gives you the red flags to watch for and a starting point to fix it.About AdamAdam Haskew is the Associate Director of Brand Experience at Redis, where he leads a three-person team focused on brand voice consistency and accurate messaging across the website, print collateral, and trade show materials. He studied English literature and started his career in magazine publishing in Chattanooga, Tennessee, then worked at software companies, an insurance provider, and SaaS companies in the Bay Area before settling into a remote role at Redis. Adam sees AI as a tool in the toolbox, not a replacement for the human judgment that turns content into something worth reading. He believes the best content starts with a clear brief and human communication, then uses AI to execute against that strategy, never the other way around.Show Notes- Connect with Adam on LinkedIn: https://www.linkedin.com/in/adamhaskew/Text us what you think about this episode!
The Smart Passive Income Online Business and Blogging Podcast
#932 In a world of AI, ads, and algorithms, word-of-mouth marketing is the ultimate tool to wield on your path to success. So, how do you get your audience to share and recommend your stuff? Listen in on this session because, if you do a few key things right, word-of-mouth growth will follow. Actually, that's crucial. Your job isn't to game the system and trick people into clicking the share button. But if you focus on the five content principles I discuss today, you'll unlock the best free marketing there is! Don't underestimate this! For instance, you'll hear how I can trace more than $100,000 in sales back to a single SPI Community member recommending my products. Word-of-mouth is also behind the biggest successes I've had with Deep Pocket Monster on YouTube and my Card Party live event. So join me for this essential episode to leverage the most trusted and targeted form of marketing! Show notes and more at SmartPassiveIncome.com/session932.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Focusing on creating effective LinkedIn content can significantly enhance your reach, as I discovered while putting my own advice into practice. Speaking from Odense, Denmark, I share insights on setting up a LinkedIn Live for your business and how to repurpose that content into months of engaging material.After realizing that my diverse posts about travel and speaking were confusing the algorithm, I refocused my content to align with what my audience actually follows me for—using LinkedIn for business.By utilizing AI for research and crafting a focused eight-page carousel post, I saw impressive results, including nearly 3,000 impressions and new followers. This episode emphasizes the importance of a targeted content strategy and maintaining a human touch while building your online presence.Takeaways:Focusing your LinkedIn content on your core business offerings is crucial for boosting reach.Utilising AI tools like Claude AI can streamline your content creation and sourcing process.Engagement pods can harm your LinkedIn reach by creating inauthentic interaction patterns.Creating visually appealing carousels can enhance engagement and visibility on LinkedIn posts.Companies mentioned in this episode:LinkedInClaude AICanvaLouise BroganLinks referenced in this episode:louisebrogan.comwww.louisebrogan.com/raise-livewww.louisebrogan.com/momentum (for the Daily Prompt workshop)
The future of Marketing? It starts with being social-first. In this special episode, Daniel sits down with Eric Stark, Co-founder of Slate and former NFL social media leader, to break down why every modern brand needs a social-first content strategy. Eric shares his journey from managing digital and social content at the NFL and the San Francisco 49ers to building Slate, a content creation platform designed specifically for social teams. They dive into: - Why social teams are becoming in-house media companies - How organic social should validate paid marketing campaigns - The rise of serialized content and creator-led brand marketing And, the title of Social Media Manager is becoming outdated…they reveal what to use instead. This episode is packed with actionable insights for marketers, creators, and brand leaders looking to build content strategies that actually perform TODAY. Slate is the one stop content creation platform for social media teams. With AI assisted video and image editing, branding, and collaboration all in one platform. No more switching between 10 different tools. Slate is built for how social teams actually work. Click here for more. Follow Eric: LinkedIn: https://www.linkedin.com/in/ericdstark/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com
Google has made a couple of big announcements recently, and they could impact your small business SEO strategy. Let's chat about what's happening, what they're changing, and what they're saying you need to do to remain visible online. First up, Google released its first official guidance on AI optimization. They've also said you don't need to say AEO or GEO; in their eyes, it's all just SEO. You can read their official guidance here - https://developers.google.com/search/docs/fundamentals/ai-optimization-guideSecond, they're changing the search experience, and most queries will be answered by AI, not via a list of links on the search results page like we're used to. Finally, what does this mean for your small business? It means you need to make sure you're doing SEO, you've adjusted your content strategy to focus on what they call non-commodity content, and you're following SEO best practices to keep your business visible in this new online search experience. If you're already in Simple SEO Content or working with me 1:1, you're fine, everything we're doing is correct and is in alignment with the new guidance. If you're still trying to do this on your own, now is the time to start working together. Join me in Simple SEO Content or work with me one-on-one, and I'll guide you through what you need to do to remain visible so you can generate leads and make money. Support the showRegister now for the free SEO class - https://www.etchedmarketing.com/registration-seo-class My free resources are here- https://www.etchedmarketing.com/freebies Want to work with me 1:1? https://www.etchedmarketing.com/marketing-consulting Join me in Simple SEO Content -https://www.etchedmarketing.com/yes Join Simple Podcast SEO and learn how to grow your show quickly and easily in the self-study podcast SEO program. - https://www.etchedmarketing.com/enroll My favorite marketing tools (affiliate links) Podcast recording and editing - DescriptPodcast hosting - BuzzsproutEmail Marketing - Active CampaignMarketing Website Analytics - Clicky SEO Tool - Ubersuggest Do you have a question you'd like me to answer on the podcast? Ask it here - https://forms.gle/Fbrqpmss6gxUnaMj7
In Season 5, Episode 19 of the Pest Control Marketing Domination Podcast, Casey Lewis discusses how well-planned content helps pest control companies build organic authority, improve SEO, and support Google's EEAT principles: experience, expertise, authoritativeness, and trustworthiness.This episode explains how pillar pages, topic clusters, blog articles, guides, videos, social posts, FAQs, and Google Business Profile updates work together to strengthen a pest control company's online presence.Casey also discusses the importance of content volume, message consistency, and topic ownership before expecting long-term SEO results. Using examples such as green, eco-friendly pest control in California's Central Coast and the media attention around Spencer Pratt's L.A. mayoral race, the episode shows how repeated messaging can influence visibility and public awareness.The episode also covers simple video, edited video, and professional video, and why the value of video often comes from the clarity and frequency of the message rather than production quality alone.Why content still matters for pest control SEOHow Google's EEAT principles apply to pest control companiesThe difference between random content and strategic contentHow pillar pages and topic clusters build topical authorityWhy content volume matters before expecting SEO resultsHow repeated messaging can influence attention and visibilityWhy pest control companies should focus on owning specific service nichesHow blogs, guides, videos, social media, and Google Business Profile posts work togetherThe difference between simple video, edited video, and professional videoHow to build a 90-day content cluster planIf you own or operate a pest control company and want help building a smarter content strategy, a stronger SEO foundation, better Google Ads campaigns, or a complete marketing automation system, reach out to Rhino Pest Control Marketing.Rhino Pest Control MarketingWebsite: https://rhinopestcontrolmarketing.comEmail: casey@rhinopros.comWebsite: https://rhinopestcontrolmarketing.comFacebook: https://www.facebook.com/rhinopestcontrolmarketingYouTube: https://www.youtube.com/@rhinopestcontrolmarketingPodcast: Pest Control Marketing Domination Podcast
Happy FRIDAYY!!! It's time to get on the PULSE of social media of what's working, trending & happening on social media!! Check out Rella & use code BUSYBLOOMING for for 10% off annual plans or 3 months: https://getrella.com/?via=busyblooming00:00 INTRO 2:48 What's working: Funny tone & large text on Instagram 6:08 Headline: Meta AI & Instagram premium launch 10:34 Wins: Ego Death with views & viewing content as a web 16:44 Content idea of the week 18:04 Trending topics: Summer House & Patrick Ta drama 21:04 After-hours: How to get views on social media (The formula)
Want to connect with Krista? Follow her on Instagram!SummaryKrista and Christa discuss the importance of SEO for photographers, emphasizing how it builds long-term credibility and attracts clients without relying solely on paid advertising. They explore practical strategies for optimizing websites for Google and AI, including keyword use, content creation, and mindset shifts for consistent, long-term results.Key TopicsThe power of SEO for long-term client inquiriesOptimizing website content for Google and AIThe importance of owning your website platformUsing GEO keywords to attract local clientsCreating evergreen content for sustained trafficThinking about joining Uncapped or Intensive coaching? DM me the word COACH to www.instagram.com/christa_rene for a no pressure convo on if this could help your business grow to the next level.Thanks for listening! We'd LOVE if you left us a review!Connect with Christa on Instagram HERE!Enjoy a free 20-min training on adding $50k in income from products HERE!Apply for Uncapped HERE!
Jason Linett was sitting in a conference room full of hypnotists who believed passion and profit couldn't coexist. Meanwhile, $50,000 had just come into his account from an automated email campaign he'd set up before leaving for the convention. That week changed everything about how he thought about selling. Jason started as a close-up magician at Busch Gardens. Then he discovered hypnosis and spent 14 years working with clients one-on-one, helping them quit smoking, get over fears, and break through mental blocks. The whole job was guiding someone from "I'm stuck" to "it's behind me" without forcing anything. A few weeks after that convention, he was at a marketing event listening to speakers differently. He wasn't watching the content. He was tracking the language patterns. And he realized: the structure of every great sales conversation is identical to the structure of a hypnotic change journey. That insight built two Two Comma Club businesses and a coaching practice that teaches consultants, coaches, and service providers how to get clients without ever feeling like they're selling. In this episode, Jason breaks down his full framework: why most content hits the ground like confetti and nobody picks it up, how to solve the problem before the problem to make your offer feel like the obvious next step, what a "splinter offer" is and why his model has run 12 to 15 times across his programs, and how the velvet rope strategy pre-qualifies buyers so the sales conversation is already halfway done before it starts. He also does a live hypnosis demonstration with the hosts. You'll want to watch this one, not just listen. If you sell a service, run a coaching program, or are trying to figure out why your funnel isn't converting, this episode gives you the answer. Ready to build your funnel? Get 3 months of the ClickFunnels Scale plan for just $99: https://www.clickfunnels.com/cfradio-yt If you want to network, connect with future JV partners, find your next business partner, or just be surrounded by the sharpest entrepreneurs in the world, there's no better room than this one. Secure your seat now and join us LIVE at FHL Encore: The A.I. Era: https://www.funnelhackinglive.com/cfr
Send us Fan MailDo you have gorgeous brand photos sitting in a gallery that you barely use? The problem isn't your photographer or the quality of the images. The problem is that most brand photography sessions are planned around aesthetics instead of your actual marketing needs.In this episode, I'm breaking down exactly why service providers constantly scramble for content, even after investing in professional photos. You'll learn my 3-step process for planning sessions around your marketing system, the 5 content categories every business needs, and how Pinterest optimization changes everything about visual planning.ALL LINKS MENTIONED: https://jenvazquez.com/why-youre-always-scrambling-for-content/Support the showHere are some free things I've got coming up:Want your account audited? Pinterest Audits LIVE on YouTube. Free Pinterest Masterclass
Most marketing teams are drowning in output and starving for meaning. The more they feed the machine, the more the machine becomes the creative director — and somewhere in the noise, the person on the other end of the content stopped mattering.In this episode, Josh and Ross are joined by Julianne DeVincenzo, Head of Content Strategy, and Dan Reid, Creative Director — both at Optimizely — two people deep inside one of the most interesting rebrands happening in B2B right now. They make the case that the real threat of AI isn't job replacement — it's the slow erosion of judgment, taste, and the willingness to make someone uncomfortable. Julianne and Dan talk about how they're rebuilding Optimizely's content engine from the ground up, why they're turning their own marketers into subject matter experts and journalists, and where they're drawing the line between what AI can own and what stays irreducibly human.We also cover:• Why the volume-as-strategy era is producing content that 'passes through people like water through a screen' — and how Optimizely is deliberately building against that.• How Dan is working directly with engineers to teach their own AI to honor brand — including the surprisingly simple feedback that blew a senior engineer's mind.• What happens when you empower employees to use AI and wake up to find your unreleased brand assets have already been fed into someone's personal workflow.
The higher education space in the U.S. is facing a monumental crisis that has little do to with academic quality. With student enrollments declining, small colleges closing, and prestigious institutions scrambling to fill seats, the root issue lies in digital invisibility. Colleges and institutions aren't losing because of the quality of education they offer, but because their higher education marketing strategies are outdated and unable to capture the attention of students in a radically different world. So, how can enrollment and marketing teams help with visibility and attention in a highly distracted world?That's why we're talking to Chris Rapozo (Associate Vice-President, Stamats) and Rob Clark (Founder, TTF Media), who share proven strategies on how to win the attention game in higher education. During our conversation, they underscore the critical value of producing intentional, platform-native content across social media platforms like Instagram, TikTok, YouTube, and Facebook. They also highlighted a massive paradigm shift from traditional websites to social media for student discovery, and stressed the importance of authentic, user-generated content (UGC). They shared practical advice on getting senior leadership buy-in and explained why speed in decision-making is paramount. Chris and Rob also introduced the highly successful Creator Academy concept that leverages the skills of students to build brand visibility at scale. Stay to the end to get their 90-day plan that includes producing 10-20 pieces of daily content and how to leverage data analysis to measure and track campaign success.Companies and links mentioned:Chris Rapozo on LinkedInRob Clark LinkedInStamatsRob Clark websiteThe Education Marketing Leader PodcastThe “Attention Gap” Book
Purna Virji is back on the Digital Marketing Mentor for a second round, and this time she's talking about the intersection of AI strategy and executive content, two elements of content marketing that are transforming consumer trust and loyalty.Since Episode 62, Purna has expanded her role at LinkedIn to Applied AI Strategy Lead, and she brings that lens to a conversation about why human storytelling has never been more valuable. Plus, she details how AI fits into the equation without replacing the voice behind it.Episode Highlights:Purna shares why the rise of AI has made human storytelling more valuable, not less, and what the salary data on executive content roles actually signals about where the industry is heading.This discussion uncovers specific stats behind well-executed founder-led marketing: more leads, larger deal sizes, and faster pipeline when executives show up consistently.Purna shares three executive story types that work across all stages of the buyer journey, from completely unaware to ready to buy.She gives insights into extracting high-quality content from a time-strapped executive without asking them to write a single word.Purna revisits a topic she shared in her previous episode with Danny, diving deeper into why repurposing content isn't repetitive, and why reformatting content across channels is both an instructional design principle and a practical reach strategy.Episode Links: Episode 62 with Purna Virji: The Queen of Content SolutionsPurna on LinkedIn: linkedin.com/in/purnavirjiHigh Impact Content Marketing: AmazonFounder-Led Sales and Marketing Never Ends (Playbook): Download on LinkedInSend us Fan MailFollow The Digital Marketing Mentor:Website and Blog: thedmmentor.comInstagram: @thedmmentorLinkedin: @thedmmentorYouTube: @thedmmentorInterested in Digital Marketing Services, Careers, or Courses? Check out more from the TDMM Family:Optidge.com - Full Service Digital Marketing Agency specializing in SEO, PPC, Paid Social, and Lead Generation efforts for established B2C and B2B businesses and organizations.ODEOacademy.com - Digital Marketing online education and course platform. ODEO gives you solid digital marketing knowledge to launch/boost your career or understand your business's digital marketing strategy.
In this episode of the Modern Direct Seller Podcast, we're diving into how to sell smarter during the summer months. We're breaking down why sales slow down this time of year, the two common mistakes that lead to burnout, and how to adapt your approach to meet customers where they are right now. From leaning into seasonal opportunities to building systems that keep your business running in the background, this episode is your practical guide to staying in the game all summer long without running yourself into the ground.Looking to get more leads this summer? Access the free Oh My Hi video training on five ways to get more leads in your business. Explore examples, templates, and free training at ModernDirectSeller.com.Time-Based Notes:2:39 - Navigating the Summer Slowdown Kicks3:44 - Why the "Grind" Fails in July4:46 - Meeting Customers Where They Are7:51 - Automating Your Back-End Systems11:52 - Content Strategy and Batch Creation16:18 - Your Minimum Viable Business This Summer18:33 - Free Resource and Conference SeasonShow sponsored by CinchShare: The number one most trusted social media scheduling tool for direct sellers. Start your 60 day trial today with coupon code KEYBOARD60 and spend less time posting and more time socializing!Get the full show notes at https://moderndirectseller.com/episode290
Seriously in Business: Brand + Design, Marketing and Business
Free Canva Masterclass: Design Tools to $100k
Are you doing competitor analysis, or just keeping an eye on things?Many B2B content teams know they should be aware of their competitors. But awareness and analysis are two very different things.Done properly, it's one of the most powerful ways to find the gaps in your market, identify underserved audiences, and build a content strategy that genuinely sets you apart.In this episode, which is part three of our seven-part B2B content strategy series, we get into what competitor analysis really involves, how to do it effectively, and how to turn what you find into content decisions that help you stand out in a crowded marketplace.Find out:Why competitor analysis is about differentiation, not copyingThe four types of competitors worth tracking in your marketWhat to look at when you analyze competitors, from topics and messaging to SEO and lead gen contentThe tools and methods that make competitor analysis practicalHow to turn your findings into three clear content outputsWho should own competitor analysis, and how marketing and sales should work togetherImportant links & mentions:Take the B2B Content Operations Benchmark: https://www.content10x.com/benchmarkBlog post about this episode: https://www.content10x.com/356Part one of the series — What Is a B2B Content Strategy (And Why Does It Matter)?: https://www.content10x.com/354Part two of the series — How Do You Align a B2B Content Strategy to Business Goals?: https://www.content10x.com/355SparkToro: https://www.sparktoro.comAmy on LinkedIn https://www.linkedin.com/in/amywoods2/ Content 10x: https://www.content10x.com/Amy's book: www.content10x.com/book (Content 10x: More Content, Less Time, Maximum About the host: Amy Woods is the CEO and founder of Content 10x, a creative agency that provides specialist content strategy, creation and repurposing support to B2B organizations. She's also a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content marketing.Join thousands of business owners, content creators and marketers and get the latest content marketing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter
Dr. Brian Harris built five dental practices, filled his garage with a Lamborghini, a Ferrari, a GT3, and a G-Wagon, and still wasn't any happier than when he had one office. So he did what almost no one does: he sold the practices back to his associates, went back to one location, and doubled down on the craft he actually loves. In this episode, Peter, Craig, Ian, and Brian unpack the real story behind the highlight reel. Why ego drives expansion more than strategy. Why financial success doesn't automatically create fulfillment. Why younger dentists need to rev the RPMs before they chase lifestyle dentistry. And why the ability to walk away from something you built might be the most underrated skill in the profession. Brian also shares what he's learned from nearly a decade running his own mastermind, building Smile Virtual, and doing $400K a month in production as a solo cosmetic dentist. His core message to every dentist listening: connection before conversion. Stop trying to close people. Start organizing your practice and your life around what actually makes you excited to show up. DESCRIPTION The Bulletproof Dental Podcast Episode: 437 HOSTS: Dr. Peter Boulden, Dr. Craig Spodak, and Ian de Jongh Special Guest: Dr. Brian Harris In this episode, Peter Boulden, Craig Spodak, and Ian de Jongh sit down with Dr. Brian Harris, cosmetic dentist, founder of Smile Virtual, and headliner at the 2026 Bulletproof Summit in Scottsdale. Brian shares the unfiltered story of scaling to five practices, realizing he was making less money and carrying more stress, and making the unconventional decision to go back to one office and focus on what he loves. If you've ever wondered whether more locations, more revenue, or more stuff will actually make you happier, this episode is a brutally honest look at what happens when you get everything you thought you wanted and have to recalibrate. TAKEAWAYS - Building multiple locations without the right leadership layer can leave you earning less than you did with one - Ego and approval addiction are often the real drivers behind expansion decisions - The grind phase early in your career is necessary and shouldn't be skipped - Knowing when to take the cul-de-sac back out is just as important as perseverance - Material success (cars, money, status) does not reliably increase happiness - Organizing your practice around what excites you creates better outcomes than chasing what others say you should do - Connection before conversion is the key to case acceptance and long-term practice success - Social media content works best when it's about your patients, not about you - Repetition through tools like Smile Virtual builds consultation skills that translate to real-life case acceptance - Being out of balance isn't a failure if you recognize it and course correct CHAPTERS 00:00 Opening Banter and Introductions 01:09 What Should the World of Dentistry Be Like 02:53 What Would You Tell Your Younger Self 04:29 The Case Against Lifestyle Dentistry Too Early 06:08 The Dip, the Cul-de-Sac, and Knowing When to Walk Away 07:15 What Are You Most Proud Of 09:15 Going from One Office to Five and Back Again 11:25 The Counter Narrative to Build Build Build 13:51 It Was Ego 15:17 A Garage Full of Supercars and the Same Level of Happiness 17:12 The Trap of Chasing Financial Success 18:16 Finding What You Actually Love About Dentistry 21:10 The Value of Loving Your Craft 23:51 The Strivers Curse and Being Out of Balance 26:10 Acknowledging When You're Out of Balance 28:13 Approval Addiction and Learning to Say No 30:20 People Pleasing Beyond the Operatory 32:27 Building a Personal Brand That Serves Patients 35:07 Content Strategy and Making It About Others 37:06 The Elite Mastermind and Finding Your Tribe 41:56 The Danger of Wrong-Fit Groups and Outside Influencers 44:36 Authenticity Over Sales Tactics 46:09 How Smile Virtual Builds Real Consultation Skills 49:46 Brian's Message to Every Dentist Listening 53:18 The Spirit of Service and Why It Wins 55:27 Brian's Megaphone Moment 59:09 Closing and Summit Details REFERENCES - Bulletproof Summit 2026 - https://bulletproofsummit.com/ - Bulletproof Mastermind - https://bulletproofmastermind.com/ - Smile Virtual - https://smilevirtual.com/
In part 2 of the Cosmic Clients Free Training Series I reveal:The Simple Storytelling Framework That WORKS (but ONLY when you USE it!!)The 20-minute content creation process that unlocks consistent, sustainable selling How to use your astrology to identify your most compatible dream client and speak directly to them.The 4 core shifts that separate coaches who fill their offers from those who stay stuckMake sure to check out part 1 if you haven't already, and click the link below to sign up and receive the workbook!When you book my Cosmic Sales Intensive, You'll walk away with a full, clear, compelling, sales page for your high ticket offer that will attract ready to buy clients and that you can continue to make sales with for years to come. https://withsarahmac.com/cosmic-private-intensive/Support the showFREE SERIES: COSMIC CLIENTS (TRAININGS + WORKBOOKS) https://withsarahmac.com/cosmic-clients/ Join the Cosmic Freedom Lab for Visionary Creators: https://withsarahmac.com/cosmic-freedom-lab/ Say hey on IG: https://www.instagram.com/sarahmacmagic/Buy my mini course: HOW TO RAISE YOUR PRICES USING ASTROLOGY- https://withsarahmac.thrivecart.com/raise-your-prices/Share this episode with your friends!
Join Sevyn's Social Media Bootcamphttps://socialmediaishbootcamp.com/podcast-discountEverybody wants to go viral… but what if viral content is actually keeping you broke?In this episode of the Social Proof Podcast, David Shands sits down with social media strategist Sevyn to break down the REAL reason most entrepreneurs struggle to make money online — even with thousands (or millions) of views.They dive deep into:• Why viral content doesn't automatically make money• How to turn content into a 24/7 sales machine• The difference between attention vs conversion• Building a personal brand that actually lasts• How brands are paying creators with small followings• Event marketing, affiliate income, and content strategy• The truth about social media, entrepreneurship, and monetizationSevyn also shares her personal journey through depression, entrepreneurship, network marketing, and building a powerful online brand from the ground up.If you're a creator, entrepreneur, coach, podcaster, or business owner trying to grow online… this episode is a masterclass.
Chris Cooper has been publishing content since 1998. It got him fired from one job—but it also built all of his businesses.In this episode of “Run a Profitable Gym,” Two-Brain CEO John Franklin and founder Chris Cooper give gym owners a step-by-step content system that builds trust, brings in leads and keeps working long after you hit publish.Chris shares his personal content creation process: how he plans everything during his 25-minute drive to work and then spends another 10 minutes producing the content with AI. He also explains why AI search is changing the game, with 30 to 40% of your audience searching for your gym using tools like ChatGPT.The pair also share the four principles your content should follow to get results: local, helpful, shareable and authority-building.You'll see real examples of the kind of content that works and walk away with a clear starting point for your gym's content strategy. This is episode 3 of 4 in the Marketing May series. Next week: the paid ads funnel.If you missed the previous funnels, check them out via the links below. LinksThe Social FunnelThe Referral FunnelGym Owners UnitedBook a Call2:35 - Content vs. social media3:43 - The content playbook9:40 - Distributing content13:40 - Where AI comes in16:14 - Your action steps
Question... are you creating content because it actually aligns with your business goals… or because someone on the internet told you that you should?Because if I had a dollar for every time a client came back from a coffee catch-up saying, “Someone told me I should start a podcast” or “TikTok is where I should be”… I probably wouldn't need another retainer.
If you want to scale your real estate or coaching business from $5 million to over $10 million, organic reach alone isn't going to cut it. In this special episode, Brent Daniels sits in the hot seat at a live Coaching Inc. event, interviewed by Storyteller Jet, to drop massive knowledge bombs on scaling through paid traffic and content creation.Plus, if you are stuck at $5K to $10K a month, Brent gives you the undeniable blueprint to hit six figures: get over your fear of other people's opinions, stop being selfish with your knowledge, and start livestreaming. If you want to leave a legacy of teaching and impact, this episode is your masterclass. Be a part of the TTP training program now.---------Show notes:(0:00) Beginning of today's episode(1:24) Brent's origin story and how Rich Dad Poor Dad inspired his entrepreneurial journey(2:20) Evolving from wholesaling and coaching to running a high-level Google Ads agency(4:29) Breaking down the "Alex Hormozi" content multiplication strategy(5:38) Why Meta rewards fresh creatives and why you need 30 to 40 new ads every month(7:03) Using a Video Sales Letter (VSL) to pre-qualify your inbound leads(9:25) How enforcing a minimum ad spend ($5,000/mo) protects your sales team(13:38) Biggest mistake entrepreneurs make when outsourcing their Google Ads to consultants(18:16) Stuck at $5K to $10K a month? Why you need to start livestreaming 10 hours a week(20:00) Overcoming the fear of judgment and accents to build a massive audience online(23:08) Using Zoom and a live Google Doc to control discovery calls(25:27) Why slowing down a prospect by taking live notes helps you gauge if they are a good fit(26:36) How Tom Kroll helps entrepreneurs find their true "why" and avoid burnout(29:51) Why overcoming your fear of judgment is the key to leaving a lasting legacy----------Resources:Rich Dad Poor Dad by Robert KiyosakiAlex HormoziMyron GoldenTom KrollJoe McCallJeremy HaynesEcamm LiveStreamYardHubSpot@realbrentdaniels on InstagramTo speak with Brent or one of our other expert coaches call (281) 835-4201 or schedule your free discovery call here to learn about our mentorship programs and become part of the TribeGo to Wholesalingincgroup.com to become part of one of the fastest growing Facebook communities in the Wholesaling space. Get all of your burning Wholesaling questions answered, gain access to JV partnerships, and connect with other "success minded" Rhinos in the community.It's 100% free to join. The opportunities in this community are endless, what are you waiting for?
The Smart Passive Income Online Business and Blogging Podcast
#929 If you understand the shift happening online right now, you have a massive advantage over anyone still playing by the old rules! This is important because 2026 is way different. In fact, many of the strategies I used to rely on have fully stopped working this year. It feels like a complete restart! Don't worry, though. The new opportunities we have more than make up for the lost revenue many entrepreneurs are seeing! I'll break it all down for you. I'll share the step-by-step plan to adapt to the new standards and accelerate your growth. For context, I'll take you back to the early days of blogging. That's when I learned the key truths of building an audience and brand online. We'll then uncover the new strategies that apply to everything from short-form videos and social networks as search engines to modern community building and updated email marketing. Show notes and more at SmartPassiveIncome.com/session929.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
If you aren't releasing weekly podcast content this episode is for YOU. I dive into WHY weekly content is a podcast growth superpower and HOW you can get to the point where it is easy to release an episode each week! Links mentioned in this episode: Explore my coaching options or sign up for a Discovery Call to discuss working together: https://www.podcastingbusiness.school/ Want more strategies for podcast launch, growth, and how to leverage your podcast to get more clients? Get my FREE weekly Podcasting Business School Newsletter every Thursday! https://www.podcastingbusiness.school/news *********************
Shopify Masters | The ecommerce business and marketing podcast for ambitious entrepreneurs
Before the screen-time backlash hit the mainstream, Cat Goetze was already building an analog antidote. Her brand Physical Phones—Bluetooth landlines designed to replace smartphone habits—generated $800K in its first year and turned a personal frustration into a full-blown cultural movement. For more on Physical Phones and show notes click here Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.
A strong marketing strategy depends on the variety and relevance of your content. In this episode, we dive into what a diverse content strategy is, why it matters, and how it can elevate your marketing efforts. We'll highlight the key benefits of producing varied content, common pitfalls to avoid, and practical tips for integrating different content types across your channels. Tune in to learn how to engage your audience more effectively, strengthen your online presence, and make your marketing work harder for you.
The Smart Passive Income Online Business and Blogging Podcast
#927 In a world of infinite content, storytelling is a superpower and the number one way to stand out. As entrepreneurs and creators, sharing stories that move people, build trust, and convert should be a vital component of our success strategy. If you don't believe you can pull blockbusters from your day-to-day life or don't see yourself as a natural storyteller, this episode is for you! Listen in because I'll walk you through the exact five-step method I use to turn everyday events into captivating brand-building narratives. I'll also teach you how to spot potential stories as they're happening to you in real time. All this to help you mine your firsts, your failures, and your emotions for content that connects with your audience and builds superfans! Tune in to today's session to start building your story bank and become irreplaceable! This applies to creators at every level, so don't miss out on next-level results! Show notes and more at SmartPassiveIncome.com/session927.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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