POPULARITY
Categories
202 episodes with Content strategy
130 episodes with Content strategy
236 episodes with Content strategy
115 episodes with Content strategy
72 episodes with Content strategy
56 episodes with Content strategy
67 episodes with Content strategy
26 episodes with Content strategy
51 episodes with Content strategy
52 episodes with Content strategy
24 episodes with Content strategy
50 episodes with Content strategy
29 episodes with Content strategy
22 episodes with Content strategy
22 episodes with Content strategy
18 episodes with Content strategy
12 episodes with Content strategy
18 episodes with Content strategy
20 episodes with Content strategy
14 episodes with Content strategy
7 episodes with Content strategy
28 episodes with Content strategy
14 episodes with Content strategy
15 episodes with Content strategy
13 episodes with Content strategy
15 episodes with Content strategy
13 episodes with Content strategy
10 episodes with Content strategy
24 episodes with Content strategy
16 episodes with Content strategy
13 episodes with Content strategy
12 episodes with Content strategy
10 episodes with Content strategy
11 episodes with Content strategy
9 episodes with Content strategy
27 episodes with Content strategy
9 episodes with Content strategy
12 episodes with Content strategy
11 episodes with Content strategy
15 episodes with Content strategy
17 episodes with Content strategy
7 episodes with Content strategy
10 episodes with Content strategy
21 episodes with Content strategy
18 episodes with Content strategy
9 episodes with Content strategy
6 episodes with Content strategy
9 episodes with Content strategy
19 episodes with Content strategy
8 episodes with Content strategy
19 episodes with Content strategy
9 episodes with Content strategy
5 episodes with Content strategy
9 episodes with Content strategy
19 episodes with Content strategy
6 episodes with Content strategy
11 episodes with Content strategy
14 episodes with Content strategy
6 episodes with Content strategy
5 episodes with Content strategy
7 episodes with Content strategy
6 episodes with Content strategy
7 episodes with Content strategy
6 episodes with Content strategy
7 episodes with Content strategy
7 episodes with Content strategy
8 episodes with Content strategy
7 episodes with Content strategy
9 episodes with Content strategy
16 episodes with Content strategy
4 episodes with Content strategy
7 episodes with Content strategy
5 episodes with Content strategy
7 episodes with Content strategy
5 episodes with Content strategy
6 episodes with Content strategy
6 episodes with Content strategy
5 episodes with Content strategy
3 episodes with Content strategy
5 episodes with Content strategy
5 episodes with Content strategy
5 episodes with Content strategy
6 episodes with Content strategy
11 episodes with Content strategy
4 episodes with Content strategy
6 episodes with Content strategy
4 episodes with Content strategy
5 episodes with Content strategy
5 episodes with Content strategy
5 episodes with Content strategy
5 episodes with Content strategy
5 episodes with Content strategy
5 episodes with Content strategy
4 episodes with Content strategy
3 episodes with Content strategy
14 episodes with Content strategy
4 episodes with Content strategy
4 episodes with Content strategy
3 episodes with Content strategy
2 episodes with Content strategy
3 episodes with Content strategy
4 episodes with Content strategy
4 episodes with Content strategy
5 episodes with Content strategy
4 episodes with Content strategy
3 episodes with Content strategy
4 episodes with Content strategy
5 episodes with Content strategy
5 episodes with Content strategy
5 episodes with Content strategy
4 episodes with Content strategy
4 episodes with Content strategy
5 episodes with Content strategy
5 episodes with Content strategy
5 episodes with Content strategy
4 episodes with Content strategy
3 episodes with Content strategy
4 episodes with Content strategy
5 episodes with Content strategy
4 episodes with Content strategy
6 episodes with Content strategy
6 episodes with Content strategy
6 episodes with Content strategy
4 episodes with Content strategy
4 episodes with Content strategy
3 episodes with Content strategy
3 episodes with Content strategy
4 episodes with Content strategy
6 episodes with Content strategy
15 episodes with Content strategy
4 episodes with Content strategy
8 episodes with Content strategy
8 episodes with Content strategy
3 episodes with Content strategy
3 episodes with Content strategy
3 episodes with Content strategy
4 episodes with Content strategy
3 episodes with Content strategy
3 episodes with Content strategy
4 episodes with Content strategy
2 episodes with Content strategy
3 episodes with Content strategy
7 episodes with Content strategy
5 episodes with Content strategy
3 episodes with Content strategy
7 episodes with Content strategy
3 episodes with Content strategy
4 episodes with Content strategy
3 episodes with Content strategy
3 episodes with Content strategy
8 episodes with Content strategy
5 episodes with Content strategy
7 episodes with Content strategy
3 episodes with Content strategy
4 episodes with Content strategy
3 episodes with Content strategy
3 episodes with Content strategy
5 episodes with Content strategy
3 episodes with Content strategy
2 episodes with Content strategy
8 episodes with Content strategy
3 episodes with Content strategy
3 episodes with Content strategy
3 episodes with Content strategy
3 episodes with Content strategy
2 episodes with Content strategy
3 episodes with Content strategy
3 episodes with Content strategy
3 episodes with Content strategy
3 episodes with Content strategy
8 episodes with Content strategy
Good for Business Show with LinkedIn Expert Michelle J Raymond.
Discover three content types driving engagement on LinkedIn after the 2025 algorithm change. Boost visibility with this updated B2B content strategy.Learn about what content formats to post and LinkedIn expert Michelle J Raymond's strategic advice on leveraging LinkedIn for business growth through 2025. Key moments in this episode - 00:00 Recap of LinkedIn Algorithm Changes04:18 3 Essential Content Types for LinkedIn in 202506:10 Polls: The Engagement Booster08:01 LinkedIn Lives: Building Community in Real-Time10:27 LinkedIn Newsletters13:11 Creating a Repeatable Content Strategy19:08 Final ThoughtsFor all the details on the LinkedIn Algorithm change - https://b2bgrowthco.com/linkedin-has-changed-again-here-is-what-im-doing-about-it/CONNECT WITH MICHELLE J RAYMOND Michelle J Raymond on LinkedIn Book a free intro call https://socialmediaforb2bgrowthpodcast.com/ B2B Growth Co newsletter#LinkedIn #LinkedInAlgorithm #LinkedInMarketing #B2BMarketing
Welcome back to another episode of Creator Science. I am here in the home studio, and I figured we are overdue for an episode of Ask Creator Science, where I dive into your questions from different social media platforms. We have several dozen questions, and I'll do my best to cover as many as I can. We have product questions, content questions, business strategy questions, and personal questions. Full transcript and show notes *** TIMESTAMPS 00:00 Content Strategy and Audience Growth 03:36 Email Focus and Personal Well-being Practices 06:47 Tiered Lab Strategy Explained 10:46 Three-Tier Educational System Overview 13:51 Effective Membership Launch Strategies 17:01 Boost Newsletter Signups with Signatures 22:49 Early Stage Creator Strategies 25:32 Effective Pricing and Sponsorship Strategy 26:44 Sponsorship Value vs. Refund Policies 29:45 Importance of Refund Policies 35:31 Start Luxury, Then Expand Downmarket 40:07 Value-Driven YouTube Strategy 41:16 Audience Engagement Over Growth 44:56 Conference Networking: Make One New Friend 50:26 Focus on Membership Growth 51:17 Future Marketing: Master One Medium 54:37 Master One Platform for Success 59:24 LinkedIn Q&A Part Two *** RECOMMENDED NEXT EPISODE → #259: My numbers from May 2025 [From The Lab] *** ASK CREATOR SCIENCE → Submit your question here *** WHEN YOU'RE READY
This week on the podcast, we're continuing Back to Business Coaching Week with a strategy session for Amber of Andrews Artistry. Amber is a creative entrepreneur who blends photography, design, and performance into a one-of-a-kind branding service for fellow creatives. In this session, we build out a simple, repeatable 90-day marketing plan centered around her top-performing lead magnet.If you've ever felt scattered or unsure where to focus your marketing efforts—this episode is for you.
For episode 559 of the BlockHash Podcast, host Brandon Zemp is joined by Whitney Hart, Chief Strategy Officer for Avenue Z. Whitney Hart is a strategic powerhouse, driving elite clients to online dominance through cutting-edge marketing, AI, blockchain, and finance strategies. As Chief Strategy Officer at Avenue Z, she architects proprietary approaches to elevate revenue and reputation. Previously, she led Feral File and Trilitech, shaping global brand strategies across Web2 and Web3. A key force behind Avenue Z's rise, she specializes in high-impact brand positioning and crisis management. ⏳ Timestamps: (0:00) | Introduction(1:00) | Who is Whitney Hart?(6:25) | What is Avenue Z?(9:23) | Type of Clients(13:53) | AI Optimization(26:03) | Avenue Z website & socials(26:20) | AI for Content Strategy(31:35) | Avenue Z Roadmap
In this episode, Pete and Tyler discuss the success of a local news publisher who has implemented a new subscription model through the Paywall Project. This episode covers the publisher's initial challenges, the transition to a more effective paywall strategy, and the significant growth in email list and revenue.
In this episode of Business Ninjas, host Andy Steuer sits down with Chris Carter, CEO and Founder of Approyo, to talk about how his team is transforming SAP cloud migrations with AI‑driven insights and real‑world expertise. Chris shares why the clock is ticking for the 483,000 organizations that need to move to SAP S/4HANA by 2027—and how Approyo's AI‑powered tools like Overwatch and FlowGen simplify the entire journey. From pre‑migration assessments to real‑time dashboards for C‑suite visibility, Chris breaks down what it takes to modernize systems without losing sleep.
SuperPod Saga is gearing up for some big changes. What are they? What's happening? Is Toad 2% Jamaican? Answers to these questions and more in this week's episode!
In this episode of Business Ninjas, host Andrew Lippman chats with John Fontein, Co‑Founder of Sesame, the first direct‑to‑consumer healthcare marketplace where patients can book appointments with doctors at clear, upfront cash prices—no insurance needed. John shares how a personal family health scare inspired him to tackle one of America's most frustrating problems: access to affordable, transparent care. From urgent telehealth visits to in‑person specialist appointments, Sesame makes shopping for healthcare as easy as buying anything else online.
Watch This NEXT: https://www.youtube.com/watch?v=HlK2P76_ZZsApply to Work with Voics: https://www.voics.co/schedule-youtube(00:00) Preview(01:21) How to Turn Passion into Profit(04:05) Attention vs. Business - Which Comes First? (06:23) Building a Personal Brand That Actually Converts (09:14) The Anti-Niche Strategy (15:42) The Real Reason People Buy (19:02) Building a Connection with Your Audience (23:51) How Tom Reinvented Himself(27:56) How Tom Went From Creator to Entrepreneur(31:59) High Ticket vs. Low Ticket (38:03) Building a Long-Term Business Ecosystem (41:10) Why Helping Beginners Is Harder(43:26) Tom's No-Sales-Call Launch Strategy (45:24) The 43-Day Launch Framework (51:03) Tom's Sell By Chat Strategy (57:34) The Importance of Finding Your Own Lane (01:06:38) The Effects of Your Environment(01:10:35) What Is Tom Noske Optimizing For?Support the show
PNR: This Old Marketing | Content Marketing with Joe Pulizzi and Robert Rose
In this solo episode of This Old Marketing, Robert dives headfirst into the uncomfortable - and increasingly urgent - tension at the heart of modern content strategy: Can we still create truly human content, full of nuance, voice, and emotional honesty… while also making sure the machines don't misinterpret (or mangle) what we mean? Inspired by the announced end of The Late Show with Stephen Colbert, Robert explores how the final stretch of a show - or a career, or even a blog archive - can shape both public perception and machine learning for years to come. This week Robert covers: Why “good” content now means craft, not just output. The shift from writing for search engines to teaching AI what to say about you. The danger (and opportunity) of legacy content becoming training data. A new strategy for structuring content that serves both people and machines. Four practical steps you can take right now to future-proof your brand's voice. Oh - and Joe's out this week, off pitching new names for the Guardians and Commanders to the Trump administration. Don't worry. Robert's got it handled. Tune in, laugh a little, squirm a little, and leave with a renewed sense of purpose—and a checklist. ----- This week's sponsor: You don't become the world's most valuable women's sports franchise by accident. Angel City Football Club did it with a little help from HubSpot. When they started, data was housed across multiple systems. HubSpot unified their website, email marketing, and fan experience in one platform. This allowed their small team of three to build an entire website in just three days. The results? Nearly 350 new sign-ups a week and 300% database growth in just two years. Visit https://www.hubspot.com/ to hear how HubSpot can help you grow better. ------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there. Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe. Subscribe to Robert Rose's newsletter at Seventh Bear.
Rachel Stockman, President of Law & Crime , the top trial channel on YouTube, joins today's pod! She shares insights from their extensive coverage of the Diddy trial, highlighting their innovative use of AI to recreate courtroom scenes from real transcripts due to cameras being disallowed. She also explains their "YouTube-first" strategy, especially how focusing on in-depth, long-form content for their engaged audience differentiates them from other media outlets. Finally, she touches on the upcoming Tupac trial coverage and how they decide which cases to follow based on audience interest and their commitment to victims' families, citing the unexpected virality of the Gwyneth Paltrow civil case.But first: YouTube's impressive Q1 ad revenue, nearing $10 billion, and the strategic move to exclusively stream an NFL game in Brazil, aiming for record viewership. Also: the significant sales decline of Prime, the beverage brand by Logan Paul and KSI, and the related case study on the challenges of building sustainable creator brands beyond initial virality.00:00 Welcome to Creator Upload 00:24 AI's Impact on Future Parenting 01:19 The Hunt for Undiscovered Music & Content 02:48 The Double-Edged Sword of Content Access 03:14 AI Integration in Platforms (Roblox & YouTube Shorts) 05:13 YouTube's Q1 Ad Revenue Soars 07:12 The Decline of Prime & Sustainable Creator Brands 11:01 Marketing Beyond Virality 13:41 "Nothing Kills Bad Brands Faster Than Great Marketing" 14:50 Creator Passion and Brand Building 15:39 Law& Crime Diddy Trial Coverage & AI 19:06 The "YouTube-First" Strategy 20:59 Law & Crime In-Depth Content Approach 22:24 Upcoming Trials and Content Strategy 24:14 The Gwyneth Paltrow Case: Unexpected Virality 25:58 Wrap Up & FarewellCreator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen.Follow Lauren: https://www.linkedin.com/in/schnipper/Follow Josh: https://www.linkedin.com/in/joshuajcohen/Original music by London Bridge: https://www.instagram.com/londonbridgemusic/Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand
What if I told you that Saturn energy astrology has the key to unlock your highest strategic potential in business?!?!I bet you've been wondering how to increase instagram reach organically in the most aligned possible way… and feeling little fed up with how unclear it can feel sometimes?Why do some strategies work really well for some people and not for others? The answer lies in building a content strategy around your astrology chart so that your choices feel good and are sustainable. The power of saturn in astrology revolves around legacy work, long term dedication and growth to get to where you're destined to be in your life and career. I knew this was the kind of conversation we needed to be having with the latest announcement that Instagram will now allow your content to be ranked and displayed in Google search results. But what does this mean? This means that SEO driven content can help you to reach more people organically - and give your feed content a shelf life of longer than 5 minutes!! People can find your content - and YOU - for months and potentially years to come when they are searching for the kind of support you offer. Maybe the idea of learning content creation SEO makes your toes curl…. I get it! It's actually surprisingly simple. I've been growing my audience through simple SEO strategy lately, and I want to share my insights with you so you can decide if you're into it too - or not!You'll definitely want to check out this week's and next week's episode of the Creative Magic Club podcast to dive deeper into understanding how your Saturn placement can give you powerful strategic insights. Write a sales post to attract your soul mate client using you astrology chart with my FREE 5-part training series! https://withsarahmac.com/cosmic-attraction-copywriting/ The Cosmic Copy Mastermind is THE place to get the support that will bring your dream of becoming a 6-figure creative to life in 2025 by selling your high-ticket offers with sales copy driven by stories and guided by astrology.Message me the word MASTERMIND on instagram @sarahmacmagic for the full details.Support the showLoved this episode?! Let's keep playing together! Say hey on IG: https://www.instagram.com/creativemagicclub/Instant access to the Cosmic Attraction Copywriting Free Training Series: https://withsarahmac.com/cosmic-attraction-copywriting/ Join Millionaire Witch Club (it's free!) https://withsarahmac.com/full-moon-circle Book a Cosmic Sales Intensive: Want my insights on your astrology placements to guide the most magnetic brand message + offer sales page copy to stand out to your soul mate clients?https://withsarahmac.com/cosmic-private-intensive/ Join the Cosmic Copy Mastermind https://withsarahmac.com/cosmic-copy/ Sell Your Magic Like Magic Ready to start booking high ticket soulmate clients with ease every month? Apply for my private mentorship: https://withsarahmac.com/sell-your-magic/ Share this episode with your friends! Please leave a review!
Open Forum: Pastor Amos and the group discussed various professional, spiritual, and strategic challenges. Alicia sought platform recommendations for managing tiered video content, with Pastor Amos suggesting tools like Teachable and Circle, and also advised her to pause and reset her business model to shift from free to paid services. They explored the Working Genius personality framework to better understand team dynamics. Stephanie evaluated career paths in memoir writing versus film and TV, while Pastor Amos shared signs that indicate when a project's anointing has ended. Anya and Pastor Amos discussed relocating their nonprofit and aligning decisions with God's timing. The group also examined the interpretation of a Bible verse on prayer, addressing its misuse and spiritual implications. Deborah shared workplace struggles tied to her Christian values, with Pastor Amos offering guidance on handling conflict, spiritual warfare, and maintaining integrity in challenging environments. The session closed with support and prayer for Deborah and encouragement to stand firm in faith and purpose. Partner with Us: https://churchforentrepreneurs.com/partner Connect with Us: https://churchforentrepreneurs.com
Hi (firstname), are you tired of boring B2B outreach? Then this podcast episode is for you! Today, hosts Guy Hanson and Danielle Gallant welcome Sara Kappler, founder and CEO of Centric Squared, to explore the nuances of B2B email marketing. She compares and contrasts B2B with B2C approaches and finds ways to build meaningful, long-lasting relationships with customers.
Sports Geek - A look into the world of Sports Marketing, Sports Business and Digital Marketing
Sports Geek Rapid Rundown is a daily sports business podcast curated by Sports Geek Reads. We publish it on Sports Geek twice per week. In this episode: Discover insider strategies for effective sponsored content from the NY Mets, Google's $71.3B ad revenue with AI innovations, Roku's exclusive Eagles documentary, Meta's muscle-sensing wristband tech, Packers' record $719M revenue, and NY Giants' creator series - all curated by Sports Geek Reads. Subscribe at https://sportsgeekhq.com/rapidrundown.
Text me your content win!Let's be honest—going viral looks sexy on the outside, but it might be silently destroying your business from the inside. This week on The Travel Creator Podcast, I break down exactly why viral content doesn't equal success—and how you can actually create content that connects, converts, and changes lives.
It's not a secret that the reach and views on posting content have diminished in recent years. The good news is that there are other, less intensive ways to be on the "radar" of those you want to reach. In this week's episode, we share our favorite way to easily "create content" without posting.CONTACT US:Michelle J Raymond is a globally recognized LinkedIn™️ for business growth speaker, author and consultant. Her services – audit & strategy, LinkedIn training and LinkedIn profile rewrites. LinkedIn: https://www.linkedin.com/in/michellejraymond/Website: https://b2bgrowthco.com/Michelle B. Griffin is an international personal branding & PR speaker, strategist, author, podcaster, and LinkedIn® visibility expert. As the founder of Brand Leaders® and the Own Your Lane® Recognition Roadmap, she works with experts and leaders, especially women in business, to clarify and communicate what sets them apart so the right people say, “Where have you been?”LinkedIn: https://www.linkedin.com/in/michellebgriffin/ Websites: https://michellebgriffin.com and OwnYourLane.ioBuy your copy on Amazon- The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth - https://mybook.to/The_LinkedIn_Branding_Book https://MichelleSquared.comLINKSThe LinkedIn Branding Book + WorkbookPosition Yourself Personal Branding PlannerBusiness Gold: LinkedIn Company PagesSUBMIT YOUR QUESTION:Simply DM both Michelles on LinkedIn to submit your question for a future episode. LINKSPeople Don't Choose The Best. They Choose The Clearest. Check out Michelle B Griffin's Claim Your Lane Power sessions, a live personal brand positioning reset and LinkedIn™ refresh for experts who are too close to their brilliance to explain it. https://michellebgriffin.com/positionyourself
If you've ever felt like your content isn't landing or your audience is tuning out, this episode is for you. Copywriter and podcaster Emily Aborn shares what visibility really means, why clarity trumps cleverness, and how to keep your people engaged across every platform... from emails to podcasting to social media. Get ready for tangible do's and don'ts that will help you clean up your content and stop blending into the noise.Emily's Website: https://emilyaborn.comEmily's Podcast: Content with Character listen to Emily's podcast https://contentwithcharacter.buzzsprout.com/ or find on your favorite app.Drop us a message...OMNI is my full visibility system built for CEOs who want to grow online without living on their phone. If you're ready to be truly seen, more strategic, and unmistakably in demand, head to check out OMNI at www.omniqueens.com Take the FREE Quiz to find out how visible you really are at www.thevisibleceo.com/quiz Review, share with a friend and tag me! IG: itscrissyconner FB: crissyconner LI: crissyconner
I'm back with part two of my chat with Jess Rickus, creative entrepreneur, strategist, and founder of Studio Ninety. (If you missed it, catch part 1 here!) In this episode, we dive even deeper into the strategy behind authentic content, how to navigate seasons of growth, and the power of upcycling content without losing your voice. Jess brings so much heart and honesty to this conversation , and I know you're going to walk away feeling energized about how to approach social media in a sustainable and meaningful way!Tune in to hear more about:• The power of diversifying your platforms, and why you need one you own.• How Jess handled a rapid growth season while balancing motherhood and entrepreneurship.• Tips on repurposing your content in fresh, smart ways that save time and amplify impact.• Why being “annoying” online (aka repeating your message) is actually a key to successful marketing. • The importance of long-form content, automation tools, and building an email list you can rely on.• Honest truths about showing up authentically, on and offline, and how that leads to real community and referrals.If you've ever felt overwhelmed trying to do all the things online, this is the reminder you need that connection, clarity, and consistency can carry you so far. Let me know what resonated with you! I love hearing from you on IG @AlliArruda!Jess' LinksInstagram: https://www.instagram.com/jessrickus_https://www.instagram.com/studioninety.caWebsite: https://studioninety.ca Upcoming Events:• GET IN THE ROOM: 1 Day MastermindUnlock Your Potential: A Transformative One-Day Mastermind in Ontario Wine Country, Thursday August 14th, 2025 • GIRLFRIENDS WALKS are back! It's more than a walk—it's an opportunity to build authentic connections, meet like-minded women, and even spark collaborations or new business opportunities. Check www.inspireandmove.ca/store to get tickets & join me for the next one! Let's Connect!• INSPIRE + MOVE EVENTS• Instagram• Website• Facebook• TikTok
If you've ever felt like your content isn't landing or your audience is tuning out, this episode is for you. Copywriter and podcaster Emily Aborn shares what visibility really means, why clarity trumps cleverness, and how to keep your people engaged across every platform... from emails to podcasting to social media. Get ready for tangible do's and don'ts that will help you clean up your content and stop blending into the noise.Emily's Website: https://emilyaborn.comEmily's Podcast: Content with Character listen to Emily's podcast https://contentwithcharacter.buzzsprout.com/ or find on your favorite app.Drop us a message...OMNI is my full visibility system built for CEOs who want to grow online without living on their phone. If you're ready to be truly seen, more strategic, and unmistakably in demand, head to check out OMNI at www.omniqueens.com Take the FREE Quiz to find out how visible you really are at www.thevisibleceo.com/quiz Review, share with a friend and tag me! IG: itscrissyconner FB: crissyconner LI: crissyconner
Perfectionism is killing your business and holding you back from the success you deserve. In this empowering episode of Young Boss, Isabelle Guarino breaks down how perfectionism, while often mistaken as a strength, can quietly become a cage that stifles your growth. Whether you're a young entrepreneur just starting or managing a multimillion-dollar brand, this discussion sheds light on the emotional and financial costs of obsessive control over every detail. Learn how to transform your mindset, let go of the need for perfection, and embrace strategies that focus on what truly moves the needle in your business. From actionable advice on delegating tasks to scaling your content strategy, this episode is packed with practical tips to help you break free from burnout and step into your role as a true leader. Isabelle shares insights from her own entrepreneurial journey, along with expert advice from Sarah, who has worked with Fortune 500 brands like Tesla, Uber and Red Bull, on how to create impactful content without overcomplicating the process.Discover the power of authenticity, the importance of consistency, and why “done is better than perfect.” You'll also hear real-life examples of how successful brands like SKIMS and celebrity entrepreneurs manage to balance vision with delegation. This inspiring conversation will empower you to focus on what truly matters, scaling your business while maintaining your sanity. Remember, your youth is your power. Let go of perfectionism and step into your potential as a young boss ready to conquer the entrepreneurial world. Don't forget to like, share, and follow us on Instagram, TikTok, and YouTube for more inspiring conversations, practical advice, and success stories. Hit subscribe and join the Young Boss community today!
When everyone's racing to launch big strategies, success takes more than smart tactics. It takes alignment, discipline, and deep cross-functional trust.That's how the heroes in Spidey and His Amazing Friends, the hit animated Marvel kids' show, defeat the villains. In this episode, we unpack marketing lessons from Spidey's universe with the help of our special guest Emily Ferdinando, CMO at Bugcrowd.Together, we explore what B2B marketers can learn from nailing ABM execution, building content grounded in community feedback, and turning shared goals into real, coordinated action.About our guest, Emily FerdinandoEmily Ferdinando is a go-to-market leader with a focus on pipeline and revenue growth. She brings 15 years of GTM leadership experience, specializing in optimizing operational processes and data-driven strategy. With a background in sales and operations, Emily brings a unique approach to Marketing focused on down-funnel impact and top-line growth. Emily joins Bugcrowd from Veracode where she most recently led the Growth Marketing organization. Her background includes leadership roles across the GTM engine, including Global Business Development, GTM Enablement, and Operational Strategy. While there, she led the team through multiple events and two successful exits. Emily lives in New Hampshire with her husband and two young children. She enjoys the outdoors and stretching her creative muscles through painting, fiction writing and guitar.What B2B Companies Can Learn From Spidey and His Amazing Friends:Alignment over silos. In one episode, Spidey, Ghosty, and Miles all chase Rhino with their own plans, each using their powers, none working together. The mission falls apart. “We can say we have the same goal all day, but if we're not aligned on how we get there… that's what it's gonna look like,” Emily says. In marketing and in superhero teams, the difference between success and disaster isn't talent, it's coordination.One-size-fits-all content fits no one. Spidey's world works because it's made for everyone. Each with different powers, personalities, backgrounds, and their own story. That same inclusive mindset should guide your content. “Many people did not fit squarely into one piece,” Emily says. “If we ran our strategy that way, they were missing exposure to a lot of content that was really relevant to them.” Real impact comes from serving the overlaps, not the edges.Simple stories stick. Spidey and His Amazing Friends makes complex ideas—like teamwork, trust, and problem-solving—land through bright colors and clear stakes. For marketers, that's the goal too. “Making internal assumptions without pressure testing with the people who are going to be receiving the output of your team, it's a huge miss,” Emily says. Whether you're leading kids or customers, never assume they're on board. Ask, listen, and build with them.Quote“Spidey and His Amazing Friends, they really teach you what actual in practice, collaboration is supposed to look like and not look like. And it's really as simple as…you step back. We all know what we're supposed to do. It's just really hard in practice sometimes, and sometimes you can learn from the kids' shows. You just step back and go, we know what to do, we just need to do it.”Time Stamps[0:55] Meet Emily Ferdinando, CMO at Bugcrowd[01:00] Why Spidey and His Amazing Friends?[02:20] The Role of a CMO at Bugcrowd[03:00] Origins of Spidey and His Amazing Friends[19:38] B2B Marketing Takeaways from Spidey and His Amazing Friends[29:21] Bugcrowd's ABM Launch[33:30] Repackaging Content for Better Engagement[40:13] Bugcrowd's Content Strategy and Community Engagement[47:20] Final Thoughts and TakeawaysLinksConnect with Emily on LinkedInLearn more about BugcrowdAbout Remarkable!Remarkable! is created by the team at Caspian Studios, the premier B2B Podcast-as-a-Service company. Caspian creates both nonfiction and fiction series for B2B companies. If you want a fiction series check out our new offering - The Business Thriller - Hollywood style storytelling for B2B. Learn more at CaspianStudios.com. In today's episode, you heard from Ian Faison (CEO of Caspian Studios) and Meredith Gooderham (Head of Production). Remarkable was produced this week by Jess Avellino, mixed by Scott Goodrich, and our theme song is “Solomon” by FALAK. Create something remarkable. Rise above the noise.
Most of us know the feeling: you land a podcast interview, have a great conversation, and then… nothing. No leads. No ROI. Just a feel-good moment that disappears.Beth Nydick is here to flip that script.In this episode, she shares how to turn podcast guesting into a real marketing strategy—one that aligns with your offers, connects with your audience, and can generate serious revenue (we're talking $10K+ per appearance). We're talking storytelling, systems, and strategy—not just “being everywhere.”
Flow State of Mind Podcast | Health | Fitness | Physique | Psychology | Business
Coming at you with another Content Makeover Series and this one while you might not be training WWE superstars can still definitely apply to you! We'll be breaking down the coach that got Stone Cold Steve Austin ready in his late 50's and if you coach an older population, these tips will help you stand out and get their attention. Time Stamps: (0:45) Stone Cold Steve Austin's Coach (1:21) The Instagram Bio (3:00) Content Strategy (6:25) DM Me AI Offer ----------
When you're outgunned, under-resourced, and facing giants, success takes more than speed. It takes teamwork, message discipline, and relentless coordination.That's how the Rebel Alliance defeats the Galactic Empire, and it's how great B2B marketing teams win in the real world. In this episode, we unpack marketing lessons from the Star Wars saga with special guest Eric Herzog, CMO at Infinidat.Together, we explore what B2B marketers can learn from thinking like a startup, aligning cross-functional teams, and building content strategies that deliver across every touchpoint.About our guest, Eric HerzogEric Herzog is the Chief Marketing Officer at Infinidat. Prior to joining Infinidat, Herzog was CMO and VP of Global Storage Channels at IBM Storage Solutions. His executive leadership experience also includes: CMO and Senior VP of Alliances for all-flash storage provider Violin Memory, and Senior Vice President of Product Management and Product Marketing for EMC's Enterprise & Mid-range Systems Division.What B2B Companies Can Learn From Star Wars:Business is a team sport. Great marketing doesn't happen in silos. Whether you're a startup or a global enterprise, success depends on alignment across every function. Eric says, “In marketing, having all kinds of people running around with different functions is wrong. They all need to work together in what I call a completely vertically integrated marketing.” Your message, your content, your sales strategy. it all has to move as one.Message discipline wins hearts and minds. When you can't outspend the competition, out-message them. A clear, consistent story can be your greatest weapon. “You need to win the hearts of the minds of your customers, and your prospects, and your channel, and your sales team,” Eric says. If your message isn't aligned, neither is your market.Think like a startup (no matter your size). Speed, focus, and adaptability aren't just startup traits; they're must-haves for any marketing team. Eric explains, “ The most successful big companies in overall functions, as well as in their marketing function, try to act like a startup.” Whether you're leading a lean team or navigating a Fortune 500 org, it's that startup mindset that helps you outmaneuver slower, more bureaucratic competitors.Quote“Business is a team sport, and a subteam of marketing as part of the business is a team sport too. If you don't work as a team, the empire will crush you. You need to be like the Rebel Alliance and all work together.”Time Stamps[0:55] Meet Eric Herzog, CMO at Infinidat[01:08] Why Star Wars?[01:54] Role of CMO at Infinidat[03:03] Origins of Star Wars[08:52] B2B Marketing Takeaways from Star Wars[30:04] Infinidat's Content Strategy[33:39] Final Thoughts and TakeawaysLinksConnect with Eric on LinkedInLearn more about InfinidatAbout Remarkable!Remarkable! is created by the team at Caspian Studios, the premier B2B Podcast-as-a-Service company. Caspian creates both nonfiction and fiction series for B2B companies. If you want a fiction series check out our new offering - The Business Thriller - Hollywood style storytelling for B2B. Learn more at CaspianStudios.com. In today's episode, you heard from Ian Faison (CEO of Caspian Studios) and Meredith Gooderham (Head of Production). Remarkable was produced this week by Jess Avellino, mixed by Scott Goodrich, and our theme song is “Solomon” by FALAK. Create something remarkable. Rise above the noise.
In this episode, Nick Clason of the Hybrid Ministry Show, unpacks the #1 thing he's done to make his church's social media strategy keep running amidst the busy seasons. Not to mention, his full-scale strategy that will not only give you the space to level students up into leadership, but provide you with the posting plan while they're learning. Tune in! ☀️ SUMMER SOCIAL MEDIA PACK https://www.patreon.com/hybridministry/shop/summer-seasonal-social-media-1540452?utmmedium=clipboardcopy&utmsource=copyLink&utmcampaign=productsharecreator&utmcontent=join_link *
In this episode of The Visibility Impact Show, we dive into what it really means to use AI as a creative collaborator instead of a content shortcut. Guest Lynn Colepaugh, founder of Cyber PR Army, shares how she combines brand strategy, music industry grit, and playful innovation to help entrepreneurs show up with more authenticity.We explore:How Lynn's visibility exploded once she started using AI to express more of herselfThe systems she uses to personalize messaging and proposals with AIWhy giving your AI a name might just change your relationship with itHow AI can mirror your patterns, strengths, and communication style... flaws and allThe surprising dinner-time hack that might make you fall in love with ChatGPTWhether you're skeptical or obsessed with AI, this conversation will open up new ways to stay human in your content, brand, and leadership.
In this episode of The Visibility Impact Show, we dive into what it really means to use AI as a creative collaborator instead of a content shortcut. Guest Lynn Colepaugh, founder of Cyber PR Army, shares how she combines brand strategy, music industry grit, and playful innovation to help entrepreneurs show up with more authenticity.We explore:How Lynn's visibility exploded once she started using AI to express more of herselfThe systems she uses to personalize messaging and proposals with AIWhy giving your AI a name might just change your relationship with itHow AI can mirror your patterns, strengths, and communication style... flaws and allThe surprising dinner-time hack that might make you fall in love with ChatGPTWhether you're skeptical or obsessed with AI, this conversation will open up new ways to stay human in your content, brand, and leadership.
How to Effectively Market High-Value Offers in a Long Sales CycleEpisode Summary:In this episode, Donna Peterson, President of World Innovators, shares practical strategies for marketing offers with longer decision timelines and higher price points.Whether you're promoting an executive education program, industrial equipment, or a multi-thousand-dollar event registration, Donna explains why relationship-building across multiple touchpoints is essential. The conversation focuses on how to educate prospects in advance, use consistent messaging across email, postal, banner, and phone outreach, and apply AI tools like ChatGPT and Descript to support your efforts.This episode is for leaders who want to create thoughtful campaigns that align with how people actually buy.“Give people the information they're searching for before they ask — that's how you earn the meeting and build long-term trust.” – Donna PetersonWhat You'll Learn:Why long sales cycles require an education-first approachHow to structure a multi-channel campaign that builds familiarity and trustWays to use AI tools to increase consistency and save timeThe value of including traditional channels like postal and phoneWhy helpful, relevant messaging leads to stronger engagementEpisode Breakdown:00:00 – Introduction: Understanding long sales cycles00:52 – Clarifying buyer needs and timing01:42 – Marketing strategies that align with how people buy02:32 – Using AI to support marketing and sales efforts04:02 – Leading with education to guide prospects05:38 – Benefits of a multi-channel strategy08:49 – Importance of timing and thoughtful follow-up11:10 – How traditional channels support digital outreach17:36 – Using personal touches to deepen relationships23:34 – Closing thoughts: Focus on relevance and consistencyWant to Discuss Your Approach?If you'd like to talk about your specific offer and what we have seen work, schedule a Complementary 30 minute call with Donna Peterson -https://meetings.hubspot.com/dpeterson/time-to-talk
Manick Bhan is the founder and CTO of Search Atlas, a cutting-edge SEO and content marketing platform powering over 20,000 websites and 5,000 agencies. A serial entrepreneur and respected thought leader in the SEO industry, Manick previously founded RankPay and has spent over a decade pushing the boundaries of search technology. In this episode, he joins John Jantsch to break down the future of SEO, the disruptive impact of AI and LLMs like ChatGPT, and how marketers can evolve beyond outdated strategies. Listeners will gain actionable insights into building high-converting content, mastering SEO automation, and future-proofing their digital marketing efforts. 00:00 Opening 01:03 Introducing Manick Bhan 01:32 Why Was Search Atlas Created? 03:53 Is SEO Dead? 06:12 Why is Conversion Higher From AI Search Than Google?:07:32 RIsk vs Opportunity with AI Search 09:12 Optimizing Content for Competitive Search 42 How Should Marketers Think about AI Today? 14:28 Quality vs Quanity 17:42 Rented vs Owned Spaces 20:09 Lessons Learned from a Founder Rate, Review, & Follow If you liked this episode, please rate and review the show. Let us know what you loved most about the episode. Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today!
In this insightful episode of the Remarkable Retail podcast recorded live at the CommerceNext Growth Show in New York, Sarah Henry, Vice President, Head of Content, Influencer & Commerce at Walmart, discusses how one of the world's largest retailers is at the forefront of digital innovation. Sarah shares her journey from classical pianist to marketing executive, charting her unique path into eCommerce and social media leadership.The discussion dives deep into how Walmart is meeting the evolving expectations of Gen Z and Gen Alpha consumers. Sarah explains how the boundaries between brand discovery, engagement, and purchase are transforming, particularly for younger demographics who now discover products on social platforms more than in physical aisles or via traditional search engines. She shares insights into Walmart's strategic shift, including the rollout of the "Who Knew?" campaign, which highlights surprising products and services available through Walmart, ranging from exclusive Pokémon cards to stylish fashion from brands like Free Assembly.A central focus of the conversation is "Walmart Creator", the brand's in-house platform launched to streamline influencer engagement and power social commerce. Sarah explains how this platform connects tens of thousands of creators directly with Walmart's ecosystem, enabling shoppable content that seamlessly bridges inspiration and transaction.The conversation also touches on the increasing role of artificial intelligence in commerce. Sarah emphasizes the balance between technology and human creativity, asserting that Walmart's approach is "tech-led and people-powered." She discusses how AI is being used to support creators, personalize experiences, and enhance the customer journey, while remaining cautious about authenticity and scale.Sarah offers a look at attribution and measurement, acknowledging progress while recognizing room for improvement. She also shares her excitement for the future of social commerce and the continued growth of the creator economy as a legitimate career path. Throughout the episode, she underscores the importance of adaptability and real-time testing in a retail landscape that is changing by the day. About UsSteve Dennis is a strategic advisor and keynote speaker focused on growth and innovation, who has also been named one of the world's top retail influencers. He is the bestselling authro of two books: Leaders Leap: Transforming Your Company at the Speed of Disruption and Remarkable Retail: How To Win & Keep Customers in the Age of Disruption. Steve regularly shares his insights in his role as a Forbes senior retail contributor and on social media.Michael LeBlanc is the president and founder of M.E. LeBlanc & Company Inc, a senior retail advisor, keynote speaker and now, media entrepreneur. He has been on the front lines of retail industry change for his entire career. Michael has delivered keynotes, hosted fire-side discussions and participated worldwide in thought leadership panels, most recently on the main stage in Toronto at Retail Council of Canada's Retail Marketing conference with leaders from Walmart & Google. He brings 25+ years of brand/retail/marketing & eCommerce leadership experience with Levi's, Black & Decker, Hudson's Bay, CanWest Media, Pandora Jewellery, The Shopping Channel and Retail Council of Canada to his advisory, speaking and media practice.Michael produces and hosts a network of leading retail trade podcasts, including the award-winning No.1 independent retail industry podcast in America, Remarkable Retail with his partner, Dallas-based best-selling author Steve Dennis; Canada's top retail industry podcast The Voice of Retail and Canada's top food industry and one of the top Canadian-produced management independent podcasts in the country, The Food Professor with Dr. Sylvain Charlebois from Dalhousie University in Halifax.Rethink Retail has recognized Michael as one of the top global retail experts for the fourth year in a row, Thinkers 360 has named him on of the Top 50 global thought leaders in retail, RTIH has named him a top 100 global though leader in retail technology and Coresight Research has named Michael a Retail AI Influencer. If you are a BBQ fan, you can tune into Michael's cooking show, Last Request BBQ, on YouTube, Instagram, X and yes, TikTok.Michael is available for keynote presentations helping retailers, brands and retail industry insiders explaining the current state and future of the retail industry in North America and around the world.
Creator marketing needs a performance-driven approach. Joseph Perello, CEO of Props, shares how his company transforms owned media into a measurable marketing channel that delivers predictable outcomes. He explains the strategic balance between video and image content for different marketing objectives, why traditional vanity metrics fall short, and how to blend creator authenticity with paid media precision to drive actionable results.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Revenue Generator Podcast: Sales + Marketing + Product + Customer Success = Revenue Growth
Creator marketing needs a performance-driven approach. Joseph Perello, CEO of Props, shares how his company transforms owned media into a measurable marketing channel that delivers predictable outcomes. He explains the strategic balance between video and image content for different marketing objectives, why traditional vanity metrics fall short, and how to blend creator authenticity with paid media precision to drive actionable results.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
This episode is a wake-up call for women entrepreneurs who feel like they're doing all the things, but nothing's clicking. If your audience isn't converting, chances are… they're confused.Crissy shares the three biggest reasons your audience might not know what you do or how you can help them, and how to fix it... fast. From incohesive content to inconsistent offers and constantly changing direction, she breaks down why clarity is the real secret to visibility and conversion.Whether you're a service provider, content creator, coach, or online business owner, this episode will help you:Refine your messaging so your audience feels what you sayUnderstand the emotional power behind content that connectsUse visibility to build trust, not confusionCommit to one offer and master it before adding moreAudit your personal brand and how you're showing upOMNI is my full visibility system built for CEOs who want to grow online without living on their phone. If you're ready to be truly seen, more strategic, and unmistakably in demand, head to check out OMNI at www.omniqueens.com Take the FREE Quiz to find out how visible you really are at www.thevisibleceo.com/quizDrop us a message...This isn't just a mid-year mindset shift. It's a full reset of how you lead, what you commit to, and how you move, so your second half is built on aligned action, not survival mode. https://thevisibleceo.com/midyearreset Review, share with a friend and tag me! IG: itscrissyconner FB: crissyconner LI: crissyconner
The FastForwardAmy Show: About Perfectly Imperfect Entrepreneurship
When should something be a free lead magnet and when should you charge for your knowledge? Inside this episode, I'm breaking down exactly how I decide what to give away for free and how to use content to sign more clients without giving away EVERYTHING. You'll learn how to stop over-delivering, start converting, and finally build a lead generation strategy that makes sense.
This episode is a wake-up call for women entrepreneurs who feel like they're doing all the things, but nothing's clicking. If your audience isn't converting, chances are… they're confused.Crissy shares the three biggest reasons your audience might not know what you do or how you can help them, and how to fix it... fast. From incohesive content to inconsistent offers and constantly changing direction, she breaks down why clarity is the real secret to visibility and conversion.Whether you're a service provider, content creator, coach, or online business owner, this episode will help you:Refine your messaging so your audience feels what you sayUnderstand the emotional power behind content that connectsUse visibility to build trust, not confusionCommit to one offer and master it before adding moreAudit your personal brand and how you're showing upOMNI is my full visibility system built for CEOs who want to grow online without living on their phone. If you're ready to be truly seen, more strategic, and unmistakably in demand, head to check out OMNI at www.omniqueens.com Take the FREE Quiz to find out how visible you really are at www.thevisibleceo.com/quizDrop us a message...This isn't just a mid-year mindset shift. It's a full reset of how you lead, what you commit to, and how you move, so your second half is built on aligned action, not survival mode. https://thevisibleceo.com/midyearreset Review, share with a friend and tag me! IG: itscrissyconner FB: crissyconner LI: crissyconner
In this episode of the Elevate Media Podcast, host Chris Anderson sits down with branding expert and author Ruben Alvarez, CEO of Marketing Hunters, to unpack the critical difference between branding and marketing—and why it matters more than ever in today's AI-driven world. They dive into his new book The Black Book of Branding, explore how speed is killing strategy, why authenticity beats automation, and how to future-proof your business by branding with psychology, not just content.Whether you're a small business owner, agency leader, or entrepreneur, this conversation will show you how to create a lasting brand that sells—not just trends. Get ready to elevate your influence, connect deeper, and grow a brand people trust. This episode is NOT sponsored. Some product links are affiliate links, meaning we'll receive a small commission if you buy something.===========================⚡️PODCAST: Subscribe to our podcast here ➡ https://elevatemedia.buzzsprout.com/⚡️Need post-recording video production help? Let's chat ➡ https://calendly.com/elevate-media-group/application⚡️For Support inquires or Business inquiries, please email us at ➡︎ support@elevate-media-group.comOur mission here at Elevate Media is to help purpose-driven entrepreneurs elevate their brands and make an impact through the power of video podcasting.Disclaimer: Please see the link for our disclaimer policy for all our episodes or videos on the Elevate Media and Elevate Media Podcast YouTube channels. https://elevatemediastudios.com/disclaimer
In this episode, I chat with Dmytro, the founder of ScreenshotOne.com, about his journey bootstrapping a SaaS tool that automates website screenshots. We dive into real-life use cases, how he grew to $20K MRR without investors, and the challenges he faced early on. Dmytro shares his SEO strategies, how he found his ideal customers, and what motivates him now that money isn't the main driver. It's a candid look at building, growing, and finding meaning as an indie founder.TwitterDmytro: https://x.com/DmytroKrasunTiago: https://x.com/wbetiagoTimestamps by PodSqueezeIntroduction and Product Overview (00:00:01)Real-World Use Cases (00:00:43)Growth Milestone and Bootstrapping (00:03:25)Early Expectations and First Customers (00:04:17)Previous Projects and Choosing ScreenshotOne (00:05:42)Competition and Market Validation (00:08:01)Slow Early Growth and Customer Profile (00:10:41)Understanding and Targeting ICP (00:13:32)Marketing Channels and SEO Strategy (00:17:40)Content Strategy and Backlinks (00:20:19)Traffic and Conversion Sources (00:29:12)Growth Acceleration After ICP Focus (00:31:52)Churn: Customer vs. Revenue (00:32:15)Churn Reduction Tactics (00:36:59)Solo Founder and Task Prioritization (00:39:04)Metrics and Daily Operations (00:43:07)Reaching Financial Goals and Motivation (00:45:07)Future Plans and Personal Fulfillment (00:48:13)Closing and Where to Find Dmytro (00:53:23)
In this episode of The Leveraged Practice Podcast, Stephanie shares how you can get clients signed up daily into your online programs, courses and products without sales calls. But instead connecting, nurturing and building relationships with your potential clients to help them make the decision to work with you. She'll walk you through the two key marketing strategies working today for health professionals. You'll learn: What kind of free content actually leads to sales The most common content mistakes health professionals make Why “sample selling” is key The exact funnel formula that brings in daily sales How a low price product can be transformative
Edge of the Web - An SEO Podcast for Today's Digital Marketer
Bruce Clay (yes, *the* Bruce Clay) returns to EDGE of the Web, and Erin tries to pretend the SEO world hasn't changed a bit in five years. Spoiler: It most definitely has, and Bruce is here to walk us through his journey from the days of Excite and AltaVista to the AI-fueled search ecosystem of today. It's a continued conversation on the EDGE regarding how AI is shaking up traditional SEO practices, from content and conversion to that all-important site-wide intent matching. Bruce and Erin break down the evolving art of helpful content, why intent is suddenly the star of the SEO show, and how marketers need to catch up with users who are now trained by endless queries and AI-powered overviews. If you thought ranking was tricky before, try staying relevant in a world where your web page needs to be more than just a pretty face—think FAQs, sitewide helpfulness, and a privacy link in your footer for extra measure. Bruce shares his firm take: AI is a tool, not a replacement. Research smarter, humanize your content, and, for the love of ranking, don't let perfection get in the way of expertise. Key Segments: [00:01:20] Introduction to Bruce Clay [00:06:36] AI's Impact on SEO Practices [00:08:29] AI vs. Search Engine Queries [00:10:02] EDGE: Housekeeping - Who is coming up [00:16:21] Effective AI Content Strategy [00:20:22] Understanding Search Intent Optimization [00:22:13] EDGE of the Web Title Sponsor: Site Strategics[00:25:50] AI's Consensus Over Search Optimization [00:31:36] EDGE of The Web Sponsor: Inlinks (WAIKAY)[00:36:35] AI-Enhanced Tool “Prewriter” Overview [00:43:42] AI: An Exciting Tool, Not The Only Solution Thanks to Our Sponsors! Site Strategics: http://edgeofthewebradio.com/site Inlinks/WAIKAY: https://edgeofthewebradio.com/waikay Follow Our Guest Twitter / X: @BruceClay LinkedIn: https://www.linkedin.com/in/bruce-clay/ Resources Bruce Clay's Prewriter: https://www.prewriter.ai/
AI is disrupting content faster than most people are ready for. In this raw workshop-style session, Gary Vee breaks down how organic content strategy needs to evolve in 2025. From cheaper, faster production to shifting audience expectations, this episode dives into what's working now, what's outdated, and how to stay relevant without burning out. If you're creating content, leading a brand, or navigating AI's impact on marketing, this is your blueprint.
For your communication to be credible, you can't just say it — you have to do it.Want people to believe what you say? According to Richard Edelman, the words you choose only get you halfway there. To build real trust, he says, you have to practice what you preach.“Action builds trust,” says Edelman. “If you don't do something, you can't talk about it.” As the president and CEO of Edelman, a leading global communications marketing firm, Edelman is widely recognized for his thought leadership in marketing and PR, especially on issues related to corporate trust, brand reputation, and social responsibility. His annual Edelman Trust Barometer reveals a sobering reality: "Two-thirds of people believe leaders lie to them now, business leaders, government leaders, even journalists." For people and organizations that want to rebuild trust, whether in a one-on-one relationship or with a customer base of millions, Edelman's advice is simple: "Decide, do, communicate."In this episode of Think Fast, Talk Smart, Edelman and host Matt Abrahams explore strategies for winning trust when traditional authority no longer guarantees it. In an age of skepticism, Edelman's insights show that sustainable trust comes not from perfect messaging, but from consistently aligning your actions with your words.Episode Reference Links:Richard Edelman158. Hope for Cynics: Building Trusting Relationships through Communication Connect:Premium Signup >>>> Think Fast Talk Smart PremiumEmail Questions & Feedback >>> hello@fastersmarter.ioEpisode Transcripts >>> Think Fast Talk Smart WebsiteNewsletter Signup + English Language Learning >>> FasterSmarter.ioThink Fast Talk Smart >>> LinkedIn, Instagram, YouTubeMatt Abrahams >>> LinkedInChapters:(00:00) - Introduction (03:06) - The Evolution of Trust (04:17) - Rebuilding Trust After a Breach (05:10) - Leaders as Influencers (06:22) - New Media Ecosystems (08:06) - The Role of AI in Communication (09:26) - Key Qualities for Future Leaders (10:26) - The Final Three Questions (17:57) - Conclusion ********This Episode is brought to you by Strawberry.me. Get $50 off coaching today at Strawberry.me/smartBecome a Faster Smarter Supporter by joining TFTS Premium.
Madison Rifkin leads Mount, a platform that partners with short-term rental hosts to help them feature and promote local tours and activities to their guests.But how do you actually get those guests to book? A static landing page doesn't cut it. That's where Madison's “Creator Army” comes in—a vetted network of content creators trained specifically to craft high-performing short-form videos designed for the tour and activity industry.In this episode, Madi breaks down what's working on social video platforms right now, how Mount converts attention into bookings, and why your next best sales channel might be Instagram or TikTok. Plus, we dive into the unexpected origin story of Mount—which Madi started when she was just 12 years old.Show notes & more information on tourpreneur.comJoin us Nov 10-13, 2025 for TourWeek, our annual global tour operator conference!Timestamps:00:00 Introduction to Mount and Its Mission01:25 Understanding Mount's Unique Approach04:04 The Role of AI and Concierge Services05:20 Challenges in the Short-Term Rental Market07:47 The Evolution of Short-Term Rentals10:01 Targeting the Right Audience for Experiences11:37 Mount's Content Strategy and Creator Army15:00 The Importance of Authentic Storytelling18:12 Creating Engaging Social Media Content21:45 Building a Content Army for Tour Operators24:05 Trends in Social Media Content27:13 The Power of Series Content29:15 User-Generated Content and Its Impact32:51 Navigating the Challenges of the Travel Industry36:12 Finding the Right Creators for Your Brand39:11 Gender Dynamics in Social Media and Content Creation42:25 Madi's Journey and Vision for Mount44:50 How to Get Involved with Mount
Think SEO is dead in the age of AI? Think again. While ChatGPT referral traffic surged 112% month-over-month across e-commerce sites, Google still commands 99% of search market share and processes 13.6 billion queries daily. Jeff Oxford, SEO expert and founder of 180 Marketing, reveals why smart brands are doubling down on search optimization—and how the strategies that work for Google are also positioning companies to dominate in AI search results. From his data analysis of 152 SEO campaigns showing consistent 75% traffic growth, to the "ranking factor leak" that exposed Google's true algorithm priorities, Jeff breaks down the exact 4-bucket framework that's still generating millions in revenue for e-commerce brands.Key Topics & Lessons:The State of Search in 2025 - Why Google's 13.6 billion daily queries represent a 64% increase from 2024, how ChatGPT traffic grew 112% month-over-month (but still represents only 1-3% of total traffic), and why the "Google is dead" narrative is premature despite real AI disruptionThe 4-Bucket SEO Framework - Jeff's systematic approach covering Technical SEO (mostly handled by Shopify), Page Optimization (title tags, meta descriptions, headers), Content Strategy (200-300 words on category pages), and Link Building (the 0.3 correlation factor that still dominates rankings)What Really Moves the Needle - Data from 152 campaigns showing 20% growth at 3 months, 50% at 6 months, and 75% at 12 months, plus insights from Google's leaked ranking documents revealing click-through rate as a massive ranking factorThe Great Blog Apocalypse of 2023 - Why standalone content sites lost 90% of their traffic while e-commerce stores with blogs thrived, how Google's "helpful content" update rewarded real businesses over affiliate spam, and Jeff's theory about Google My Business as a ranking signalAI SEO Optimization Strategy - How to reverse-engineer ChatGPT sources to identify link targets, why product roundups have a 0.45 correlation with AI citations (higher than traditional backlinks), and the overlap between traditional SEO and AI optimizationThe Future of Automated SEO - Jeff's experiment building a fully autonomous AI agency with zero human account managers, AI tools that can screenshot pages and generate optimized title tags, and how Gemini 2.5 Pro is changing the automation game—Sponsored by OMG Commerce - go to (https://www.omgcommerce.com/contact) and request your FREE strategy session today!—Chapters: (00:00) The Relevance of SEO in the Age of AI(12:38) The 4 Components of SEO(16:19) What Is the Payoff for SEO?(20:22) Breaking Down Technical SEO(23:43) On-Page SEO and Meta Descriptions(25:58) Content Optimization Strategies(33:27) Link Building(38:30) AI and SEO: The Future of Search—Connect With Brett: LinkedIn: https://www.linkedin.com/in/thebrettcurry/ YouTube: https://www.youtube.com/@omgcommerce Website: https://www.omgcommerce.com/ Relevant Links:Jeff's LinkedIn: https://www.linkedin.com/in/jeff-oxford180 Marketing: https://www.180marketing.com/_Past guests on eCommerce Evolution include Ezra Firestone, Steve Chou, Drew Sanocki, Jacques Spitzer,...
Send us a textFor the longest time, I thought I was doing content wrong.I tried the templates, the batching, the colour-coded calendars. But nothing stuck.Eventually, I realised - I don't need more structure. I need to trust my own rhythm.This episode is a real-time download on how I actually create content. No schedules. No planning. Just ideas sparked in cafés, conversations, and those random 4pm bursts of energy in the car.I'll take you inside my content process, how daily sales come from soul-led messaging, and why being in flow has made my content more potent, profitable, and real than ever.This one's for the creators who've been second-guessing everything. You're not doing it wrong. There's another way.Join the Daily Sales Excelerator to learn daily passive sales and build your first easy funnel. The Flow State shopConnect with me on Instagram here.
"I think the visibility that I get with a lot of partnerships is probably one of the most important metrics for me right now. But in the past, it's been everything. I think a huge one is also how many people sign up for my free products because I think that's a better measure of visibility and potential leads and potential long-term prospects, as well." - Francheska Martinez Francheska Martinez—better known online as FrancheskaFit—is a bodyweight and functional training coach based in Austin, Texas. A certified ONNIT Academy coach, ANIMAL FLOW instructor, and Pain‑Free Performance Specialist, she's earned a reputation for her signature “primal flow” routines that seamlessly blend mobility, dynamic movement, and holistic strength training. Balancing hands-on coaching, a thriving online business, and international retreats, she's turned her expertise into an engaging brand on YouTube and Instagram. In this episode, Francheska dives into how she launched in the fitness space, leveraged digital marketing to amplify her reach, and uses content strategy to build authentic relationships with her community. From crafting engaging social videos to designing retreat experiences, she shares actionable tips for growth-minded fitness professionals looking to grow their presence and impact. Website: https://www.francheskamartinez.com Facebook: https://www.facebook.com/francheskafit/ LinkedIn: https://www.linkedin.com/in/francheskafit/ Instagram: https://www.instagram.com/francheskafit/ YouTube: https://www.youtube.com/c/FrancheskaFit Apply to join our marketing mastermind group: https://notypicalmoments.typeform.com/to/hWLDNgjz Follow No Typical Moments at: Website: https://notypicalmoments.com/ LinkedIn: https://www.linkedin.com/company/no-typical-moments-llc/ YouTube: https://www.youtube.com/channel/UC4G7csw9j7zpjdASvpMzqUA Instagram: https://www.instagram.com/notypicalmoments Facebook: https://www.facebook.com/NTMoments
How do you pack big ideas into a bite-sized podcast episode? Lorraine Ball reveals her secrets for creating powerful, engaging 10-minute shows your listeners will love. Learn to prep guests, tighten your content, and keep audiences hooked every time by tuning in! WHAT TO LISTEN FOR Why guest preparation is key to shorter episodes Effective tools for simplifying your editing workflow How to craft clear, concise podcast episodes The importance of prioritizing your audience's time Benefits of focusing on one clear takeaway per episode RESOURCES/LINKS MENTIONED PodMatch Opus Clips Canva ChatGPT ABOUT LORRAINE BALL Lorraine Ball is an entrepreneur, author, professional speaker, and marketing educator with more than 40 years of experience in both corporate and agency settings. After spending too many years in Corporate America, she left the bureaucracy, glass ceilings, and bad coffee to build and run her own marketing agency for 19 years before selling it, then followed her passion to help small business owners succeed. Today, she's the founder of Digital Toolbox and host of the bite-sized marketing podcast More than a Few Words, sharing creative ideas, practical tips, and decades of real-world experience in workshops, college classrooms, and every episode. In her spare time, she loves to travel and capture photographs. CONNECT WITH LORRAINE Website: Lorraine Ball | More than a Few Words Podcast: More Than a Few Words | Apple Podcasts and Spotify Facebook: More than a Few Words Instagram: @themtfwpodcast YouTube: More than a Few Words LinkedIn: Lorraine Ball Amazon: Lorraine Ball CONNECT WITH US If you are interested in getting on our show, email us at team@growyourshow.com. Thinking about creating and growing your own podcast but not sure where to start? Click here and Schedule a call with Adam A. Adams! Subscribe so you don't miss out on great content and if you love the show, leave an honest rating and review here!
© 2020-2025 Ivy Podcast Discovery LLC
