Podcasts about Content strategy

If you've ever found yourself staring at a blank calendar, struggling to figure out what to prepare for future releases—or worse, saying everything without a clear strategy—this episode is for you.Let's move moving beyond the basic content plan and stepping into a more powerful, intentional approach: the Content Flow Framework. You'll learn how to create connected content that not only supports your business goals but also reflects your voice and mission with consistency.Whether you're planning your next quarter or just trying to stay present this week, this episode will help you build a strategy that nurtures loyalty and works with your energy, not against it. Learn:Why themes are the secret weapon for content clarityHow to build a message rhythm your audience can trustThe real reason podfade happens and how to prevent itWhat it means to have a responsive strategy (and why it matters)Transcript here

Since 2014, Ryan Holiday's The Daily Stoic newsletter has landed in inboxes every single morning, offering ancient wisdom in bite-size, highly clickable form.It's also a masterclass in content marketing. In this episode, we're unpacking what B2B marketers can learn from The Daily Stoic with the help of Amanda Dyson, VP, Head of Marketing at FourKites.Together, we explore how to break the marketing mold, why the most impactful content is also the most practical, and how anchoring your message in core values makes it stick. Stoicism isn't just a philosophy; if done right, it's a blueprint for modern marketing.About our guest, Amanda DysonWith 20 years B2B software and SaaS marketing expertise, Amanda specializes in go-to-market strategy; consultative marketing; change and people management; lead generation; account based marketing; partner co-marketing; integrated digital marketing; email marketing; live and virtual events; corporate branding and storytelling; account segmentation and targeting; project and budget management, and strategic advisement.Amanda has run regional and global teams. She has a passion for people and results and a proven track record of success delivering on KPIs and OKRs. She has held successively responsible, cross-functional leadership positions in sales and marketing, including alliances, partnership marketing, ABM, demand generation, field marketing, solutions marketing, events, communications, and corporate marketing for global Supply Chain Management (SCM) and Enterprise Resource Planning (ERP) software companies.A California girl at heart, Amanda happily resides in Charlotte, North Carolina with her family of five. When she's not growing people or pipeline at leading tech companies, she enjoys spending time with her family in the mountains or at the beach, running daily, and practicing mindfulness. Amanda has an MBA from the W.P. Carey School of Business at Arizona State University with a focus in Marketing, Finance and Supply Chain, and a Bachelor of Arts degree in Business Economics with a Minor in Professional Writing from the University of California, Santa Barbara.What B2B Companies Can Learn From Ryan Holiday's The Daily Stoic Newsletter:Break the marketing mold. Stoicism may be ancient, but Ryan Holiday has made it feel new and modern. Amanda sees that reinvention as a creative north star. She says, “Let's do something wild. Some of my favorite marketing campaigns have just been weird stuff. It breaks the mold and it gets something done.” Ryan Holiday didn't market stoicism by copying academic textbooks, he made it approachable and surprising. B2B marketers should do the same. Surprise earns attention. A little weirdness, done with purpose, goes a long way.Make it usable, not just insightful. Ryan Holiday's greatest trick isn't sounding smart, it's making stoicism actionable. Amanda says,  “He does things in such a bite-size, practical way that you can hold onto it.” That's exactly how B2B content should work. Don't just publish thought leadership that nods at trends. Give your audience tools they can actually apply. Teach them something they'll remember at 4 PM on a chaotic Tuesday. If it doesn't help them do their job better, it's just noise.Anchor your content in core values. The Daily Stoic isn't random. It's rooted in four core tenets: courage, temperance, justice, and wisdom. Amanda draws the parallel for marketers: “It's all fostered and rooted in these core values or the stoic virtues, which you could look at your brand pillars in the same kind of light.” B2B content should be more than campaign-deep. When your content reflects your company's true values, it resonates longer and travels farther. Think less about filling the calendar, and more about reinforcing what you stand for. Quotes*“ I really challenge my teams to get back to storytelling. You gotta break out of the box, so let's do something wild. Some of my favorite marketing campaigns I've ever done have just been weird stuff: bobbleheads, robots on the beach. Random things that are not B2B software, but it breaks the mold and it gets something done. I think Ryan's done that with his marketing of stoicism. He's broken the mold, right? He reinvigorated this ancient philosophy, and so that's definitely a lesson I think we can learn from him too on content.”*“ So we are all about how do we take one thing and reuse it in different ways. I think if we look at Ryan and his newsletter, I kind of mentioned his repetition. I don't think he sends the exact same newsletter, you know, multiple times. But there's certainly similar messages where you can go back in your archives and dig those things up again and present it in a different way. Content is huge. It drives, internally and externally, all of our activities. But you gotta be really smart about how you do it and how you use it, 'cause you're competing with so much noise. It can definitely be challenging to again break that mold.”*“ Something that makes him a tremendous marketer is that he really believes in what he's selling us, right? He's created this brand that is a lifestyle. Stoicism is a philosophy, so there's a lot of high value attached to it and how you live your life.”Time Stamps[0:55] Meet Amanda Dyson, VP, Head of Marketing at FourKites[00:58] Why Ryan Holiday's The Daily Stoic Newsletter[03:04] The Role of VP, Head of Marketing at Four Kites[04:18] Origins of Ryan Holiday's The Daily Stoic[09:27] Understanding Tucker Max[13:12] Stoicism 101: Old Ideas for Modern Chaos[20:23] Building a Daily Ritual[22:21] Strategies for Writing Like a Pro[25:35] Inspiration as a Driver for Your Content[35:55] Creating Marketing Tactics That Actually Matter[39:00] FourKites' Content Strategy[40:31] What's Working for Amanda Now?[44:15] Measuring ROI at Four Kites[49:49] Advice for Marketing Leaders[51:27] Final Thoughts and TakeawaysLinksConnect with Amanda on LinkedInLearn more about FourKitesAbout Remarkable!Remarkable! is created by the team at Caspian Studios, the premier B2B Podcast-as-a-Service company. Caspian creates both nonfiction and fiction series for B2B companies. If you want a fiction series check out our new offering - The Business Thriller - Hollywood style storytelling for B2B. Learn more at CaspianStudios.com. In today's episode, you heard from Ian Faison (CEO of Caspian Studios) and Meredith Gooderham (Head of Production). Remarkable was produced this week by Jess Avellino, mixed by Scott Goodrich, and our theme song is “Solomon” by FALAK. Create something remarkable. Rise above the noise.

Welcome to this week's episode of the Mastin Kipp Podcast!In this episode, you'll learn about:Why nervous system regulation is a cycle, not a permanent state of calm.How to create consistent content that works with the social media algorithm.The importance of showing results rather than sharing your growth process.And much more!Click here to get free samples of all six Lypo-Spheric LivOn supplements (a $30 value) with your first purchase at LivOnLabs.com/mastin.Click here to get my brand new book Reclaim Your Nervous System: A Guide to Positive Change, Mental Wellness, and Post-Traumatic Growth.

Redefine the Way You Create Content — and Rediscover the Leader You Were Always Meant to Be. TRANSFORMED is happening June 4th - June 12th, and you can register now for just $29 by clicking HERE!  Has your content felt disconnected lately? Maybe you've been showing up, saying the right things, doing all the “strategic” moves, but something still feels off. You're craving a new way to create that actually reflects who you are and what you believe. If that's you, I want you to hear this: you're not behind, and you're not broken. You're just ready to lead. And today, I'm going to show you exactly what that looks like. For the very first time, I'm introducing something incredibly important that we've been building behind the scenes: the LOVE-LED™ Content Journey. This is our 4-part content strategy that helps you rebuild trust, not just with your audience, but with your own voice. This is not just another strategy. It's a new standard for how leaders in our space are being called to show up. Because right now, we are living in a trust recession. And in a trust recession, people don't follow noise. They follow leaders they believe in. So if this episode stirs something in you, if you feel like you've outgrown the old way of creating content and you're ready to reconnect with your voice and lead with a new level of conviction, I want to invite you to join me inside TRANSFORMED. This is where you will step into a new standard of growth, built on clarity, connection, and a rhythm that finally feels like you. Listen to Learn: 3:23 - Understanding the "Trust Recession" in content strategy that's been happening over the last year  7:43 - Introducing the LOVE-LED™ Content Journey: the new standard that is designed to rebuild trust 9:58 - The first type of content that ​​prioritizes solving problems and serving your audience before making any offer 11:53 - A look at the second type of content where connection deepens and belonging is created  13:51 - How the third type of content builds belief by showing what's possible 16:02 - Why the final type of content is about opening doors and starting conversations, not just closing sales 18:03 - The way that leveraging the LOVE-LED™ Content Journey will rebuild your content strategy on a foundation of trust and allow you to lead with conviction while standing out as a leader in a noisy online world TRANSFORMED is happening June 4th - June 12th, and you can register now for just $29 by clicking HERE!  Click here to subscribe to our Weekly LOVE-LED™ Coaching emails!  Follow me on Threads & Instagram at @bob_heilig Join our free Network Marketing Community Subscribe to our YouTube Channel

About the Episode:Chris Cunningham is a founding member and Head of Social Marketing at ClickUp, the fast-growing productivity platform now valued at $4 billion. Since shaping ClickUp's brand voice and social presence from 2017, Chris has been instrumental in engineering a content system that regularly generates 200M+ monthly impressions and consistently translates content virality into real leads and customers.In this workshop episode of Uploading, Chris breaks down ClickUp's journey from early hustle—making videos solo and closing deals by hand—to building a repeatable, scalable content operation with an in-house “writer's room,” comedic actors, and a growth strategy spanning multiple platforms.Chris and host Blaine unpack content pivots, hiring creators, building brand voice, and why entertainment-first content matters for B2B. Chris also gets tactical: how to mix content types across the funnel, the operational playbook for consistent output, leveraging AI tools, success metrics, and what it takes to hit massive growth milestones.Finally, Chris shares actionable frameworks for solo founders and small teams starting from scratch—plus candid takes on virality, team structure, platform strategy, and what's next for ClickUp's $4B content engine.Today, we'll cover:- How ClickUp scaled from low-budget solo content to 200M+ impressions per month- The “bets” and breakthroughs that defined ClickUp's content playbook- Building a repeatable system: team, workflow, “writer's room,” and actors- Entertainment vs. product-driven content—and the ideal content mix- Measuring ROI: turning impressions and brand awareness into real leads and customers- Frameworks and advice for solo creators and early-stage teams to start content from scratch- Platform-specific strategies for LinkedIn, Instagram, TikTok, YouTube, and beyond- Personalization, AI, and creator partnerships: the new wave of B2B contentWhat You'll Learn1. Building a Scalable Content Engine2. Hiring and Leveraging In-house Creators3. Mixing Entertainment and Product Content4. Omnipresence across Multiple Social Platforms5. Testing, Iterating, and Doubling Down on Winners6. Aligning Content with Business Goals and Funnels7. Creating Efficient, Repeatable Content SystemsTimestamps00:00 Meet Chris Cunningham: ClickUp's content architect02:11 Chris's background: from agency to ClickUp's founding team08:07 Platform-specific content strategy & goals11:28 Making content a team priority: systems & scheduling14:37 Inside ClickUp's instagram strategy15:38 The ABCD formula: testing for virality16:09 Case study: viral skits, trends, & relatable office content19:29 Operations: writers' room, shooting schedule, & execution23:23 Starting from scratch: building in public & early tactics25:47 Frameworks for virality: the anatomy of a viral video27:41 Winning concepts: relatability, shareability, & emotional triggers30:55 Scheduling vs manual posting: what works best32:18 YouTube strategy: current state & future focus33:36 Platform prioritization: focus, layering, & growth sequence35:52 Content funnel mix: brand awareness vs product promotion37:24 Content ratio: top, middle, & bottom of funnel by stage40:00 Staff vs. actors: who should be in your content?42:10 Video length: short vs long content & platform preferences43:35 Looking ahead: 2025 content experiments & new channels46:19 Where to follow Chris & ClickUp“We've very big on shots on goal. We want to put as many shots up as possible, but we want to have calculated shots. We want to take them with low budgets… I'll make a bet and I'll start it very cheaply.” — Chris Cunningham“The only way it's really going to scale is if I brought in an expert... I took a bet that all companies would have content creators if they wanted to compete. They'll have some kind of creator that creates content for them consistently.” — Chris Cunningham“Content's just another task, right? Like anyone can make excuses. So if you're just not making content, it means you don't prioritize it. We prioritize it.” — Chris Cunningham“The dividends content rewards with is nuts. The amount of people I've met, the people who DM me and just what I'm learning… There's no reason not to make content.” — Chris Cunningham“If I had to start over and I'm at a new company—we're building in public... No actors, just talking about what we're working on. At the end of the day, I would just ask for like 5-10 minutes of all the early employees: what did you do today? And find a cool, clever way to chop it up. That's exactly what I would do.” — Chris Cunningham“You need to know your ICP. If you're creating content and you don't know who you're creating for, you really just lost the whole goal right there.” — Chris CunninghamShow notes powered by Castmagic---Have any questions about the show or topics you'd like us to explore further?Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?Check out our newsletter here.Follow us for content, clips, giveaways, & updates!Castmagic InstagramCastmagic TwitterCastmagic LinkedIn  ---Blaine Bolus - Co-Founder of CastmagicRamon Berrios - Co-Founder of CastmagicChris Cunningham - Head of Social Marketing at ClickUp

When Michelle K. Hanabusa started making t-shirts to celebrate immigrant stories, she didn't expect to spark a movement. Here's how she grew Uprisers into a purpose-driven streetwear brand that partners with national retailers and powers community change.For more on UPRISERS and show notes click here. Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

Escaping the underworld may not sound like a marketing strategy until you look at how Hades turned it into a blueprint for success.Developed by indie studio Supergiant Games, Hades isn't just a video game, it's a critically acclaimed masterpiece thanks to its iterative development, rich storytelling, and a fanbase that helped shape the game in real time. In this episode, we dive into the lessons marketers can learn from this roguelike phenomenon with special guest Zoe Hawkins, Director, Content Marketing & Integrated Campaign Strategy at Sumo Logic.Together, we explore what B2B marketers can learn from fearless experimentation, community co-creation, and crafting content your audience can't help but share.About our guest, Zoe HawkinsZoe Hawkins is a former video game and tech journalist turned content marketer. She has over a decade of professional experience turning technical understanding into fluent communication. Working with a range of B2B tech companies, Zoe has helped create value across marketing and strategy. She also serves as co-lead for Sumo Logic's sustainability-focused ERG, the Planeteers. When not working, Zoe is usually absorbed in speculative fiction – video games, books, or streaming media. She's a mom to two cats and a grade-school-aged daughter, living with her husband in perpetually sunny Arizona.What B2B Companies Can Learn From Hades:Experimentation is the only way forward. In Hades, dying isn't a setback; it's part of the process. Zoe says, “You keep experimenting and you're gonna fail. And that's okay... Each time you learn and you grow and you do it better.” For marketers, it's a reminder that campaigns don't need to be perfect out of the gate. Failure isn't fatal. Failure is how you find what works.Build content with your community, not just for them. Supergiant launched Hades in early access, inviting players to shape the game as it evolved. Zoe explains, “They give feedback. It's almost like a co-design, co-development process with your fans.” B2B marketers can do the same by involving their audience early, whether through feedback loops, pilots, or beta content. Let your audience help build what they want. It not only strengthens relationships, but it also keeps them excited about what's coming next.Create content that people want to share. Hades isn't just a game people play, it's one they rave about. Zoe asks, “How do you make it that people are actually happy to use your product and excited to use it… not just customer loyalty, but advocacy? They wanna tell other people, ‘you will not believe how cool this thing is'.” That's exactly what Hades achieves through intentional design, standout storytelling, and undeniable personality. Marketers should aim for the same. Treat your content the way Hades treats gameplay, and your audience won't just consume it, they'll spread it.Quotes*“ You keep experimenting, and you're gonna fail. And that's okay. If I think about it, you come into a new team or you come into a new product launch or you come into a new organization, whatever it might be. And you think you know how to play the game, you think you know what it takes to succeed, to beat the boss, whatever that is. And you do the run according to the way that you've done it, maybe in other roles or other companies, and you die, you fail. It doesn't necessarily go a hundred percent to plan, and that's okay. And then you get to restart with a new weapon, a new strategy, a new approach, whatever that might be, and pull it back together. Bring it back in to say, ‘okay, let's, let's try it again. Let's run it again and see if we're successful this time.' And that just feels so liberating and then each time you learn and you grow and you do it better.”*“ I love the idea that they only make one game at a time, that they're so focused, and it comes through in the work. It's so polished, it's so well made, and clearly made with love, that transfers to me. And I think if we tie it back to that B2B marketing, I think about working in tech, working in SaaS, how do you give that moment of delight where it's not just like, ‘oh my gosh, your company saved me this amount of money or whatever, or this tool is worthwhile for me.' But how do you make it that people are actually happy to use your product and excited to use it, or have that sense of not just customer loyalty, but advocacy. They wanna tell other people, ‘you will not believe how cool this thing is.'”*“ One of my favorite kinds of content to make is case studies because we get to make our customer shine and tell their story… I know our story backwards and forward. What's your story? Why are you winning with this? Why are you succeeding with this? And being able to tell something cool that they figured out, a way they're using our product that we didn't even think about that's interesting or cool.”*“ Not being afraid to experiment, not being afraid to fail, I think, is such an important marketing lesson, because you're gonna have some risks that are gonna be great, and you're gonna take some risks that are gonna just completely flop. And that's okay. That's how we learn. That's how we try new things.”Time Stamps[0:55] Meet Zoe Hawkins, Director, Content Marketing & Integrated Campaign Strategy at Sumo Logic[02:20] Why Hades?[03:08] The Role of Director of Content Marketing and Integrated Campaigns at Sumo Logic[03:54] Origins of Hades[15:29] B2B Marketing Lessons from Hades[44:32] Importance of Humor in Branding and Content Strategy[49:47] Versatility of Video Content[54:11] Final Thoughts and TakeawaysLinksConnect with Zoe on LinkedInLearn more about Sumo LogicAbout Remarkable!Remarkable! is created by the team at Caspian Studios, the premier B2B Podcast-as-a-Service company. Caspian creates both nonfiction and fiction series for B2B companies. If you want a fiction series check out our new offering - The Business Thriller - Hollywood style storytelling for B2B. Learn more at CaspianStudios.com. In today's episode, you heard from Ian Faison (CEO of Caspian Studios) and Meredith Gooderham (Head of Production). Remarkable was produced this week by Jess Avellino, mixed by Scott Goodrich, and our theme song is “Solomon” by FALAK. 

Episode SummaryIn this episode of Player Driven, host Greg engages in an insightful conversation with Josh Plotnek, Head of Content at Keewano, diving deep into the significance of actionable insights derived from game data analytics. The discussion highlights how understanding player behavior through data can drastically improve player experience and game performance. Josh shares practical tips for studios of all sizes, emphasizing how AI-driven analytics can help uncover hidden issues, transforming raw data into meaningful actions.Guest Information Name: Josh Plotnek Role: Head of Content at Keewano Expertise: Data Analytics, Content Strategy, Game Development Insights Company: KeewanoAbout KeewanoKeewano is a groundbreaking analytics platform that leverages advanced AI to provide actionable insights into player behavior, enabling gaming studios of any size to enhance player experience, retention, and engagement.Key Takeaways Data Alone Isn't Enough (07:35)Collecting data is the starting point; real value comes from understanding the "why" behind player behavior to make impactful decisions. Recognizing Frustration vs. Engagement (20:08)Player frustration can be either positive (engaging) or negative (leading to churn). Analyzing "recovery behaviors" helps studios differentiate and respond effectively. Start Small, Then Scale Your Analytics (14:39)Smaller studios can utilize accessible tools like Unity Analytics and Firebase, gradually scaling to more sophisticated AI-driven analytics solutions as they grow. Leveraging AI to Uncover Hidden Issues (11:27)Advanced analytics powered by AI can identify complex problems within games, such as pinpointing an item missed in earlier levels that causes significant churn later on. Future of Analytics: Conversational and Accessible (49:34)The future of data analytics is making complex insights conversational, allowing anyone on the team to ask direct questions and receive clear, actionable answers.Resources Mentioned Keewano Blog Unity Analytics FirebaseListen and LearnTune into the full episode to discover more about turning your game data into powerful insights and actionable strategies to enhance player satisfaction and loyalty.

Craig Hewitt, founder of Castos, joined me on Ditching Hourly to discuss the current state and potential future of podcasting as a medium for building trust with your audience.AI SummaryIn this episode of Ditching Hourly, Jonathan Stark speaks with Craig Hewitt, founder of Castos, about the evolving landscape of podcasting. They discuss the shifting definitions and formats of podcasts, the importance of different content strategies, including private and hybrid podcasting, and the impact of new technologies like AI. Craig also shares insights on leveraging platforms such as YouTube and podcasting for trust-building and discovery, what makes podcasts unique in the AI era, and tips for solo business owners looking to optimize their content. The conversation is packed with actionable advice on how to effectively use podcasting to build authority and nurture audiences.Chapters(00:00) - Introduction and Guest Welcome (01:14) - The Evolution of Podcasting (02:24) - Private and Hybrid Podcasting Explained (03:27) - The Role of Video in Podcasting (05:21) - Discovery and Monetization Strategies (06:44) - Business Models for Podcasters (09:34) - Content Strategy and Audience Engagement (16:14) - The Future of Podcasting and Platforms (29:09) - Content Strategy and Funnel Optimization (30:36) - The Power of Long-Form Audio (31:46) - Podcasting for Authority Building (34:24) - YouTube as a Discovery Platform (34:48) - Shorts, Segments, and Long-Form Content (51:18) - The Role of AI in Content Creation (55:44) - Private and Hybrid Podcasting (59:12) - Conclusion and Future of Podcasting Craig's LinksCastos » https://castos.com/Craig's Website » https://craighewitt.com/Craig's YouTube » https://www.youtube.com/@thecraighewittCraig's LinkedIn » https://www.linkedin.com/in/craig-hewitt-78386a66/ The next time someone asks you for your hourly rate, I want you to stop what you're doing and head on over to valuepricingbootcamp.com to sign up for my free value pricing email course.Hope to see you there!

Still chasing cold Medicare leads? Time to rethink your strategy. Here's how top performers are using strategic content and warm transfer leads to earn clients' trust and close faster. Visit https://hablytemedia.com/book-appointment/ Hablyte Media City: Regina Address: 2101 Heseltine Road Website: https://hablytemedia.com/

What if your content didn't just get attention—but actually got results?I'm sharing the turning point that made me ditch the high-speed hamster wheel of content creation and finally start marketing in a way that works for me. Spoiler: It didn't involve more posts, reels, or dancing (thank goodness).After a moment with my dad during his chemo treatment made me reevaluate how I was spending my time (and what really mattered), I knew there had to be a better way to grow a business than relying on 24-hour stories and random dopamine hits. And there is.In this episode, you'll hear…Why I traded dopamine marketing for deeper connectionsWhat “depth content” really means (no crying on camera necessary)How evergreen + searchable content becomes your biz's best investmentWhat the “Big 3” strategy is and how to use it to grow your audience and revenueThe one mindset shift that helped me stop scrambling and start selling sustainablyClick here to find the full show notes and transcript for this episode.RESOURCES:Sign up for my free weekly email Sam's SidebarOrder my book, When I Start My Business, I'll Be Happy: A Practical No-BS Guide to Successful Online EntrepreneurshipJoin my free legal workshop: https://www.samvanderwielen.com/oyt-workshopCONNECT:Sam on InstagramSam on FacebookOn Your Terms® on InstagramDISCLAIMERMentioned in this episode:Legal WorkshopDo you feel lost thinking about how to legally protect your online business? Head to mylegalworkshop.com to sign-up for immediate access to my free 1-hour legal workshop, 5 Steps to Legally Protect & Grow your Online Business.Legal Workshop

Welcome back to the Empower Her Business Accelerator podcast! I'm your host, Philippa Channer, and this month we've been unpacking one of the biggest challenges for entrepreneurs—how to find your ideal content rhythm. Last week, we dove into the balancing act between consistency and content quality. And today, we're shifting gears slightly to tackle the burnout that often comes with trying to “do it all.” If you've ever found yourself staring at your laptop at 11 p.m., scrambling to get something—anything—posted just to stay “consistent,” this episode is for you. In this week's episode, we're addressing how to stay visible online without sacrificing your well-being. Burnout doesn't just drain your energy—it can slowly dismantle your creativity and confidence. That's why we're focusing on how to maintain a content schedule that works with your lifestyle and energy, not against it. You'll walk away with practical, sustainable strategies that help you show up consistently and protect your peace. Let's dive into the key takeaways and steps you can implement today: (01:00) Burnout Isn't Just Fatigue—It's a Red Flag Burnout isn't simply about being tired. It's the physical and mental exhaustion that comes from constant output without rest or reward. It often stems from unrealistic schedules, lack of support, or discouragement from lackluster results. ✨ Action Step: Reflect on your recent content efforts. Are they energizing or depleting you? If it's the latter, it's time to reassess. (02:00) Set a Schedule You Can Actually Sustain A “consistent” schedule doesn't mean daily posting—it means showing up reliably in a way that you can maintain long term. Three high-quality posts a week can be far more effective than seven low-energy ones. ✨ Action Step: Review your current posting calendar. Does it reflect your actual capacity, or are you trying to keep up with someone else's strategy? (03:00) Build in Rest Days—Yes, Really Just like your body needs rest after a workout, your creativity needs space to recharge. Scheduling content off-days helps prevent burnout and keeps your energy flowing. ✨ Action Step: Block out at least one content-free day per week in your calendar. Use this time to rest, reflect, or simply engage without producing. (03:50) Embrace Automation and Batching You don't need to be in content creation mode every day. Use tools like Meta Business Suite, Buffer, or Later to pre-schedule posts. Batching your content creation helps you focus deeply and frees up your weekly bandwidth. ✨ Action Step: Choose one content type this week (social posts, emails, etc.) and batch it out for the next few weeks. Schedule it using your tool of choice. (04:30) Don't Be Afraid to Outsource You don't need to do it all alone. Even hiring a virtual assistant for just 2 hours a week can free you from time-consuming tasks like scheduling, designing, or editing. ✨ Action Step: Identify one task that drains your time and energy. Consider delegating it—even in a small way—to start reclaiming your time. (05:00) Shift Your Mindset About Content Creation Stop viewing content as a daily to-do. Instead, see it as a long-term business asset that can be flexible. Two well-placed, impactful posts can drive more engagement than five rushed ones. ✨ Action Step: Give yourself permission to do less. Test a reduced content load and observe the results. Burnout-proof content strategies are not just about what you post but how and why you do it. Sustainable consistency is the key to showing up for your audience while also showing up for yourself. You can grow your brand without draining your energy—and that's exactly what we're committed to helping you do here.

How do you build genuine trust when AI-driven automation floods our lives? In this engaging episode of Leveraging Thought Leadership, I sit down with Ashley Faus, author of "Human Centred Marketing: How to Connect with Audiences in the Age of AI", to explore the irreplaceable role of authentic human connection in today's tech-heavy marketing landscape. Ashley argues that while AI can streamline content creation and amplify messaging, the core elements of trust—authenticity, empathy, and credibility—can only be forged through real human interactions. We discuss practical ways marketers can move beyond outdated funnel approaches, introducing Ashley's innovative "Content Playground" framework, designed to engage audiences dynamically rather than forcing them down a rigid path. Ashley also shares insights on her "Four Pillars of Thought Leadership," providing a clear structure for developing credible, authentic voices that stand out even in a crowded digital space. Highlighting real-world examples, Ashley demonstrates how AI often falls short in understanding nuanced human preferences and emotions, reinforcing the need for marketers to maintain strong, direct relationships with their audiences. Ultimately, she makes a compelling case for why embracing our human quirks and personal authenticity is essential for lasting audience connection in the AI era. Three Key Takeaways: • Human Connection is Irreplaceable: Despite the efficiencies AI can offer, true marketing success hinges on authentic human connection and trust—something automation simply cannot replicate. • Shift from Funnels to Playgrounds: Marketers should move away from rigid funnel-based approaches and instead adopt dynamic, audience-centric strategies, like Ashley's "Content Playground," which encourages organic exploration and engagement. • Authenticity Drives Thought Leadership: Building credibility in thought leadership requires authenticity and empathy, grounded firmly in genuine interactions and consistent personal voice, elements AI struggles to mimic convincingly. If you enjoyed Ashley's insights on human-centered marketing and building authentic trust in the age of AI, I highly recommend checking out Peter Winick's conversation with Bill Bice in Episode 157. Bill offers valuable perspectives on how data-driven content marketing and analytics can illuminate the customer journey, reinforcing Ashley's points on authenticity and meaningful audience connection. Together, these episodes provide a comprehensive view of modern marketing, blending human empathy with smart, strategic insights. Give it a listen!

Send us a textThe Power of Video Shorts: A Masterclass in Audience BuildingGrab a Copy of the Build Your Audience Book: https://platformgrowthbooks.comIn this episode of 'The Market Your Message Show,' Jonathan Milligan dives into the success of Kabi Lame, a laid-off factory worker from Italy who gained over 150 million followers on TikTok during the global pandemic with his simple, silent video shorts. Jonathan outlines the importance of adopting short-form video content to grow your audience and enhance online visibility. Key topics include the dominance of platforms like TikTok, Instagram Reels, and YouTube Shorts, and the common mistakes creators make with long-form content. The episode also provides a step-by-step guide on creating and optimizing short videos, leveraging platform-specific features, and establishing a consistent posting strategy. Whether you're a novice or seasoned content creator, this episode is packed with actionable insights to elevate your digital communication strategy.00:00 The Silent Sensation: How One Man Gained 150 Million Followers00:20 Welcome to The Market Your Message Show00:57 Introducing Chapter Eight: The Video Shorts Traffic Playbook01:08 The Rise of Kabi Lame: A Case Study in Audience Building02:20 The Power of Video Shorts in Modern Social Media02:40 Common Mistakes in Content Creation03:40 Mastering Short-Form Video: Strategies and Tips04:31 Understanding the Short-Form Video Landscape05:35 Developing a Content Strategy for Short Videos06:39 Creating Short Videos from Long Content07:21 Leveraging Platform-Specific Features08:27 Today's Exercise: Create Your First 60-Second Video10:24 Key Takeaways: Embrace Short-Form Video

Subscribe to DTC Newsletter - https://dtcnews.link/signupIn this episode of the DTC Podcast, host Eric Dyck sits down with Kyle Hitchcox, founding partner at Pilothouse, co-founder of the DTC Newsletter, and now a builder behind Warpdrive, a performance-driven CRO tool. This conversation is a masterclass in how content can power agency growth. Kyle shares how Pilothouse grew from affiliate roots into a 180+ person agency, how DTC media became a top-tier lead source, and how LinkedIn is now driving qualified deal flow. If you're building an agency, running a service business, or scaling a DTC brand, this episode breaks down the tactical frameworks behind Pilothouse's success.Follow Kyle's LinkedIn Content Journey: https://www.linkedin.com/in/kylehitchcox/

What if your next client already feels like they know you—before you've ever spoken a word? This week on Leveraging Thought Leadership, Peter talks with Jim Schleckser, founder of The CEO Project, a peer advisory group for high-performing CEOs. Jim shares insights from advising over 125 CEOs across 40 states, leading organizations with revenues from $25 million to over $2 billion. His unique perspective offers a window into how top leaders are using thought leadership as both consumers and creators. We dig into why CEOs crave curated content that helps them grow—and why books and podcasts still dominate their learning habits. Jim explains how the right idea, delivered through the right channel, can build trust and drive decisions long before the first handshake. We explore how CEOs and their teams are becoming more intentional about content creation—not for vanity metrics, but to attract the right clients, partners, and talent. Jim also unpacks the shifting role of AI in content development. As more companies turn to AI for marketing output, he challenges us to think deeper: What's your human layer of insight that the algorithms can't replicate? This episode is packed with practical takeaways for CEOs, content creators, and thought leaders who want to build meaningful influence, not just volume. Three Key Takeaways: • Quality Over Quantity in Thought Leadership CEOs aren't looking for mass appeal—they want relevant insights from trusted sources. Thought leadership that resonates with a niche but high-value audience can drive business results far more effectively than chasing viral reach. • Books and Podcasts Still Matter Despite the flood of digital content, CEOs continue to prioritize books and podcasts as their go-to learning tools. These formats allow for deeper engagement and often serve as catalysts for future business relationships. • AI Is a Tool, Not a Strategy While AI can assist in generating content, it can't replace the value of human insight. Leaders must use AI thoughtfully—adding expertise and perspective—to ensure their thought leadership remains authentic and impactful. If you found Jim Schleckser's insights on high-impact, CEO-focused thought leadership valuable, you'll want to check out Episode 498 with Will Milano. Will shares how organizations can turn their senior leaders and subject-matter experts into trusted voices of authority—without relying solely on the CEO. Together, these episodes explore how to scale thought leadership, deepen trust, and focus on quality over quantity. Don't miss it!

Content marketing generates 3x more leads than traditional approaches for townhome contractors. Let's find out how.(More info at https://jossmediagroup.clientcabin.com/) Joss Media Group City: Long Island Address: Plainview Website: https://jossmediagroup.clientcabin.com/premium

Send us a textHave you guerrilla marketing? Probably not because all we hear about these days are digital marketing channels!Well, I am taking it back to a time when creativity and marketing went hand in hand.How do you stand out in a crowded channel? Create a new channel! In this episode of Marketing Espresso, I am exploring the concept of guerrilla marketing and why it still holds power in today's crowded marketing landscape.Drawing on the early days in my career I am revisiting the bold and creative campaigns that broke the mould - but how can you do this?Well luckily, I am going to give you some practical ideas on how you can adapt these tactics for your own business - regardless of your budget.Whether it's creating an unexpected moment in public, collaborating with local businesses, or using playful promotional tactics, this episode will get you thinking differently about how you reach and connect with your audience.In this episode, you'll learn:What guerrilla marketing actually is (and what it's not)Why unconventional marketing tactics can still make a huge impactReal examples of guerrilla marketing, including campaign collaborations and creative giveawaysHow to approach these ideas in a way that aligns with your business and audienceSimple ways to scale ideas for different budgets and brand personalitiesDOWNLOAD MY CONTENT PLANNER - https://becchappell.com.au/content-planner/Instagram @bec_chappellLinkedIn – Bec Chappell If you're ready to work together, I'm ready to work with you and your team.How to work with me:1. Marketing foundations and strategy consultation 2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders3. Book me as a speaker or advisor for your organisation4. Get me on your podcastThis podcast has been produced and edited by Snappystreet Creative

Redefine the Way You Create Content — and Rediscover the Leader You Were Always Meant to Be. TRANSFORMED is happening June 4th - June 12th, and you can register now for just $29 by clicking HERE!  Welcome to a brand new season of Your Virtual Upline! This episode marks a major shift—a powerful realignment with what I believe is the future of our industry: the revolutionary LOVE-LED™ approach. We've been standing at a crossroads for too long. And I'm drawing a line in the sand. It's time to move beyond fear-based strategies and performance-obsessed content. If you're exhausted by the constant pressure to post, perform, and push... and you're craving a path that feels more authentic, more human—this is your invitation. Let's ditch the hustle. Let's lead with purpose. And let's start creating content that actually connects, converts, and feels GOOD doing it. This is the beginning of a new era. LOVE-LED™ leadership starts now. Listen to Learn: 1:57 - The “line in the sand” I've drawn and what you'll be seeing with this podcast as a result  4:32 - A crucial shift in perspective that is needed right now in terms of the content you create  5:46 - How real leadership begins not with posting more, but with leading deeper 10:07 - ​​Introducing Transformed, our once-per-year, 7-day live experience and how you'll walk away from it as a completely different person  14:46 - How you can register, take part and begin building a business with love, not fear TRANSFORMED is happening June 4th - June 12th, and you can register now for just $29 by clicking HERE!  Click here to subscribe to our Weekly LOVE-LED™ Coaching emails!  Follow me on Threads & Instagram at @bob_heilig Join our free Network Marketing Community Subscribe to our YouTube Channel

Reviving vinyl in the digital age sounded impossible until the creation of Record Store Day changed everything.Launched with Metallica at a San Francisco record shop in 2008, it became a global celebration of indie music culture and a blueprint for building real human connections. In this episode, we drop the needle on what marketers can learn from vinyl's resurgence with special guest Robert McCauley, Sr. Director of Content Marketing at Upwork.Together, we explore what B2B marketers can learn from community-driven events, the power of exclusivity, and how to build content strategies that truly resonate.About our guest, Robert McCauleyRobert has 20+ years of experience in content marketing, editorial, and communications. At Upwork, he leads a team of more than two dozen amazing content marketers, customer marketers, and multimedia professionals. (In fact, you can find out more about how awesome they are by checking out this link: https://bit.ly/3PGXNcD.) Robert lives in the San Francisco Bay Area with his wife and their high-octane fourth-grader. Ask him about his vinyl collection if you're looking to waste an hour or two.What B2B Companies Can Learn From Record Store Day:Sell the experience, not just the product. Exclusivity and differentiation aren't just nice-to-haves; they're why people line up on Record Store Day. As Robert puts it, “Part of the reason that someone is gonna pay $40 for something that they could, in theory, get for free is because the artists and record labels have done a nice job of selling the exclusivity and the differentiation. And, frankly, understanding their audience.” In B2B marketing, it's a reminder that when you make your audience feel like they're getting something rare and tailored, they'll lean in.Community turns customers into believers. Record Store Day isn't really about what you buy, it's about who you're with. Robert says, “This is where the power of community really comes in. It feels like a celebration of music. It feels like a celebration of vinyl... it feels like an event, a way to connect with people that are passionate about something like you are.” That emotional connection is the secret ingredient. For marketers, if your audience feels seen and connected, your brand becomes more than a service. It becomes a shared story.Go analog to cut through the noise. In a world of constant digital overload, physical media feels almost radical. Robert explains, “Analog physical media can really make an impact. We're all flooded with digital stuff all day, every day... the thing that cuts through that are physical things because they're so far, few and far between nowadays.” For marketers, this is a cue to think tactile because sometimes, the most unforgettable touchpoint isn't a notification, it's something your audience can actually hold.Quotes*“ When done right and in a very strategic way, analog physical media can really make an impact, right? We're all flooded with digital stuff all day, every day. There's the whole joke of you going from kind of your midsize screen to your small screen, to your big screen over the course of the day. And the thing that cuts through that are physical things because they're sort of so far few and far between nowadays.”*“ Record Store Day at the end of the day is really an awesome in-person event. And in-person events, I think, in general, can be really effective for marketers. And again, when they're well thought out and done well. One of the great things about this is that, again, it's about community. It's about doing something that people appreciate and like. It's about feeling very kind of personalized to the things that they're passionate about. And, I think again, it just reinforces the fact that there are great ways of connecting with your customers much more directly and, of course, physically than over email or something. And they have a much stronger impact when you are face to face with someone and they remember your name, or you have a conversation, or you enjoy the coffee, or the excitement in the atmosphere that the event brought you. So I think it's the way that these are run are a good example of how in-person events can and should be run and can really make a difference to marketing efforts.”“  We always, as content marketers and B2B marketers, I think, worry that we have one opportunity to kind of hook our audience. If we don't do it now, if we don't get everything we need, this is gonna pass us by. There's this trust of, ‘Hey, I am confident that over time I'm gonna show you the value of my content in this case, my music, and I'm gonna get hooked.' And that will be rewarded down the line. It's definitely a long-term play, but it is very counter to, I think, a lot of our instincts of squeeze as much as we can as quickly as we can.”Time Stamps[0:55] Meet Robert McCauley, Sr. Director, Content Marketing at Upwork[01:26] Why Record Store Day?[03:21] Origins of Record Store Day[10:26] The Draw of Vinyl[16:51] Robert's First Record Store Day[20:15] Value of Physical Music in a Digital Age[28:58] B2B Marketing Lessons from Record Store Day[47:43] Upwork's Content Strategy[51:41] Upwork's Recent Content Creation[55:21] Final Thoughts and TakeawaysLinksConnect with Robert on LinkedInLearn more about UpworkAbout Remarkable!Remarkable! is created by the team at Caspian Studios, the premier B2B Podcast-as-a-Service company. Caspian creates both nonfiction and fiction series for B2B companies. If you want a fiction series check out our new offering - The Business Thriller - Hollywood style storytelling for B2B. Learn more at CaspianStudios.com. In today's episode, you heard from Ian Faison (CEO of Caspian Studios) and Meredith Gooderham (Head of Production). Remarkable was produced this week by Jess Avellino, mixed by Scott Goodrich, and our theme song is “Solomon” by FALAK. Create something remarkable. Rise above the noise.

If content has ever felt like a full-time job on top of your actual business,you're not doing it wrong, you're just doing it in a way that doesn't fit YOU.In this episode, I'm walking you through 5 simple but powerful shifts to help you create content in a way that's actually sustainable, spacious, and strategic.Specifically, I cover:The first thing you must build your strategy around (hint: it's not a content calendar)How to use your current capacity as your compassWhat premium content repurposing actually looks like (and why it's not lazy)The platform strategy I recommend to all my clients in 2025Mentioned in the episode:Episode 054 about the dinner party vs club marketing philosophy Resources & more:

Send us a textContent warnings have long been treated as mere disclaimers—brief nods to potential triggers without much thought to their real impact. But what if they could do more? Rachel Edwards believes they can. As a senior content designer at Content Design London and the creator of the book Designed with Care: Creating Trauma-Informed Content, Rachel brings together voices from health, government, and nonprofit sectors to explore how words can support those experiencing trauma. Her book is a groundbreaking resource for anyone looking to communicate with empathy and intention.In our conversation, Rachel unpacks the limitations of traditional content warnings and explains how to transform them into tools of empowerment and choice. We also explore the inspiration behind Designed with Care and the collaborative effort that brought its pages to life. With practical insights on trauma-informed design, Rachel shares how simple shifts in language can make information more accessible and less retraumatizing. Join us as we dig into the principles of trauma-informed design and discover how content warnings can move beyond disclaimers to become instruments of real safety and empowerment.About Rachel EdwardsFrom dabbling in food writing to working as a librarian, Rachel has spent the best part of 2 decades working with words. As a content designer she has worked extensively with parliament, and government, helping people understand their rights. Her interest is how to create better content for people experiencing stress, anxiety and trauma. Originally from Canada, Rachel now lives in Scotland with her 2 children.Connect with Rachel EdwardsDesigned With Care | Linkedin | Get the BookAbout Host Maria Bryan Maria Bryan is a trauma-informed storytelling trainer. She helps nonprofit leaders tell powerful and impactful stories that resist harm. Maria has over fifteen years in marketing communications in the public sector. She has a Master's Degree in Public Administration, a Bachelor's Degree in Journalism, and is professionally certified in Trauma & Resilience, Trauma-Informed Space Holding, Trauma-Informed Coaching, and Somatic Embodiment & Regulation. Maria is a firm believer that storytellers make the world a healthier, safer, cleaner, and happier place. Connect with MariaSpeaking & Training | LinkedIn | Email

In this episode, Nick & Tyler talk to Doug Duvall, co-founder of Motif Media, about how content creation is transforming the construction industry from the inside out. They discuss what it takes to tell meaningful stories on-site, why builders need to treat media as a core business function, and how the partnership between NS Builders and Motif has redefined what it means to “show your work.” Show Notes:  Introduction of Doug Duvall and Episode Sponsors (0:00) Coffee Conversation and Personal Anecdotes (6:24) Challenges of Running a Business (15:43) Pricing and Profitability in the Building Industry (28:47) Impact of Experience and Market Positioning (54:30) Balancing Quality and Efficiency in Media Production (1:01:43) Final Thoughts on Business Growth and Efficiency (1:11:15) Balancing Content Production and Efficiency (1:15:06) Podcasting and Business Insights (1:18:48) Adapting and Evolving Content Strategies (1:32:47) Final Thoughts and Future Plans (1:36:51) VIdeo Version https://youtu.be/CoHAqwVhOp4   Partners:  Andersen Windows Buildertrend Velux Harnish Workwear  Use code H1025 and get 10% off their H-label gear   The Modern Craftsman: linktr.ee/moderncraftsmanpodcast Find Our Hosts:  Nick Schiffer  Tyler Grace  Podcast Produced By: Motif Media

If you want to turn your podcast into a growth machine, this episode has you covered. Katie Brinkley breaks down her four-post strategy that transforms social engagement into real downloads, meaningful conversations, and actual revenue. Hear how she scaled her show and what consistency, strategy, and smart data can do for yours.   WHAT TO LISTEN FOR The power of 10-minute solo episodes for time-pressed listeners What a quick question or stat can do to your audience Why share client wins or your own journey A way to open DM conversations and avoid algorithm penalties How to attract sponsors and justify ad rates   RESOURCES/LINKS MENTIONED GroupTrack CRM Metricool ChatGPT   ABOUT KATIE BRINKLEY Katie Brinkley is a bestselling author and social media strategist whose “less-is-more” philosophy has reshaped how brands engage online. As the author of The Social Shift, she distilled two decades of journalism and marketing experience into her signature 4-post formula, helping everyone from solopreneurs to enterprises like AT&T and DirecTV drive real results with minimal content. A platform-agnostic storyteller, Katie blends data-driven insights with compelling narratives to capture ideal audiences, boost engagement, and turn followers into customers efficiently and authentically.   CONNECT WITH KATIE Website: Next Step Social Communications Podcast: Rocky Mountain Marketing | Apple Podcasts and Spotify Facebook: Katie Brinkley Instagram: @iamkatiebrinkley LinkedIn: Katie Brinkley X: @_KatieBrinkley   CONNECT WITH US  If you are interested in getting on our show, email us at team@growyourshow.com. Thinking about creating and growing your own podcast but not sure where to start? Click here and Schedule a call with Adam A. Adams! Upgrading your podcast equipment or maybe getting your first microphone? Get Your Free Equipment Guide! Subscribe so you don't miss out on great content and if you love the show, leave an honest rating and review here!   

Next in Media spoke with Brian Albert, Managing Director, YouTube Media Partnerships & Creative Works, about YouTube's ascent on the TV screen, how the company plans to bring top creators to the table during upfront talks, and whether brands are about to pull back on commitments amidst all this tariff uncertainty.

Welcome back to the Empower Her Business Accelerator podcast! I'm your host, Phillipa Channer, and this week we're continuing our May series all about content frequency. If you've ever felt torn between showing up consistently and producing content that truly resonates, you're not alone. Today's episode dives into one of the most common struggles entrepreneurs face: finding the balance between content consistency and quality. Because the truth is—being everywhere all the time isn't effective if what you're sharing isn't connecting with your audience. This episode is all about helping you create a content rhythm that is sustainable, strategic, and aligned with your energy. Let's break down five key strategies that will help you stay visible and valuable—without burning out. (01:00) Why Balance Matters in Content Strategy Showing up regularly builds trust—but only if the content is actually helpful. When quantity outweighs quality, engagement drops. ✨ Action Step: Audit your last five content pieces. Were they impactful or rushed? Adjust your schedule to reflect what truly delivers value. (02:00) Strategy 1: Prioritize Quality Over Quantity You don't need to post daily to stay relevant. Thoughtful, high-impact posts win every time. ✨ Action Step: Reduce posting frequency if needed. Focus on 2–3 well-researched posts per week instead of daily filler. (02:45) Strategy 2: Set a Realistic Posting Schedule Burnout helps no one. Your schedule should work with your capacity, not against it. ✨ Action Step: Choose one main content format and set a posting frequency you can maintain for the next 90 days—without stress. (03:30) Strategy 3: Repurpose Content Across Platforms You don't need to reinvent the wheel. One piece of content can serve many purposes. ✨ Action Step: Take your best-performing post and repurpose it into at least three new formats: carousel, article, video, etc. (04:15) Strategy 4: Batch Create to Stay Ahead Batching saves time, protects your energy, and keeps you ahead of schedule. ✨ Action Step: Set aside one full day this month to batch at least three content pieces. You'll thank yourself later! (05:00) Strategy 5: Set Boundaries and Automate You can't (and shouldn't) do everything. Systems are your friend. ✨ Action Step: Automate one repetitive task this week—like scheduling social posts or building an email sequence. Final Thoughts Balancing consistency and quality isn't about perfection—it's about finding a rhythm that supports your goals and your well-being. When you prioritize value, streamline your process, and set clear boundaries, your content becomes more effective and less exhausting. Thanks for joining me today! Next week, we'll continue this series in Episode 180 by exploring how to avoid burnout while maintaining consistency. If you've been feeling stretched thin, you won't want to miss it. And remember—the Empower Her Program is here to support you with tools, coaching, and strategy tailored to your pace and goals. Whether you want a DIY digital version or 1:1 coaching, there's something just for you. Until next time, keep shining—and let your content work for you, not against you.

Most people waste hours editing videos that don't even convert.Travis Houston, author of Turn Views into Profit, talks about how to create high-retention content by fixing your script, not your edits.Travis shares the systems he's used with 7-figure brands to produce content that gets attention, holds viewers, and drives sales, all while saving 10+ hours a week with his Editless Video method. And yes, you'll also see the moment Travis presses ONE button on his Stream Deck and changes his entire camera setup live, it's the kind of next-level video productivity you didn't know you needed.PLUS: He's giving away his book for free (Use code “IANGARLIC”)What You'll Learn:How to SNL Your Content With PrepurposingWhy 90% of Repurposed Content FailsThe Worst Way to Start Your VideoThe Most Important Part of Your VideoThe Two Parts of Your Video That Travis Says Need to Be ScriptedHow to Use Prompt Stacks for Faster RecordingTravis's Favorite AI Tools for CreatorsHow to Create an Editless Video StudioMoom App CamCam and the Power of the Stream DeckWhy Some Creators Never Build Authority OnlineThe Real Reason Your Videos Feel AmateurHow to Find Your Secret Fountain of Powerful ContentWhat SNL Teaches Us About Video ProductionConnect with Travis Houston:Website - https://turnviewsintoprofit.com/Linkedin - https://www.linkedin.com/in/travishouston/Book Turn Views into Profit - https://www.amazon.com/Turn-Views-Into-Profit-Consistent/dp/B0DYQ7B4T3Instagram - https://www.instagram.com/travishouston/?hl=enResources:Connect with IanDownload a Tackle Box!Supercharge your marketing and grow your business with video case stories today!Book a Discovery Call Today with Our ExpertsSubscribe to the YouTube Channel Hosted on Acast. See acast.com/privacy for more information.

Have you ever wondered why some nonprofits make a huge impact while others struggle to grow? The difference isn't always their mission—it's their ability to fundraise and scale effectively. James Misner, founder of the Kipos Group, joins us today to reveal why bigger doesn't always mean better in the nonprofit sector. James spent 25 years witnessing smaller nonprofits achieve incredible results—only to remain largely invisible due to weak fundraising skills. We dive into the critical business skills most nonprofit founders lack, from building fundraising teams to understanding marketing ROI. James explains how he helps these leaders think differently, equipping them with essential tools to fundraise confidently and sustainably. James also shares powerful insights on thought leadership strategy. Instead of chasing large, vague markets, he advocates for targeting highly specific audiences. He discusses why giving away your best insights freely creates a pipeline of opportunity, helping more people and generating growth simultaneously. Finally, we explore the challenge of perfectionism in thought leadership content. James encourages leaders to overcome their fear of judgment and embrace sharing imperfect but impactful ideas. If your mission matters, James argues, it's time to hit “publish.” Three Key Takeaways: • Smaller nonprofits can achieve massive impact if they master fundraising and marketing skills typically seen in larger organizations. • Focusing your thought leadership on a narrowly defined audience can drive stronger engagement and better outcomes than chasing broad markets. • Overcoming perfectionism and generously sharing valuable insights can create trust, generate opportunities, and significantly accelerate your organization's growth. If you found value in James Misner's insights on equipping nonprofits with the tools to scale through thought leadership and targeted fundraising, you won't want to miss our conversation with Stu Manewith in the episode "Thought Leadership Advocacy for Nonprofits". Stu dives into how nonprofit leaders can leverage their voices to advocate for their mission, build trust with donors, and create lasting impact. Together, these episodes offer a powerful playbook for nonprofit professionals looking to pair strategic thinking with storytelling to drive real change. Listen to both and discover how to amplify your organization's influence from the inside out.

Send us a textIn this thought-provoking episode of the Near Memo podcast, SEO veteran Cindy Krum joins Greg Sterling and Mike Blumenthal to unpack how Google's evolving use of AI, including MUM (Multitask Unified Model), is reshaping the search landscape. Krum explains how Google is moving from keyword- and entity-based indexing to modeling “journeys” that reflect a user's intent — aligning with Google's long-abandoned concept of “micro-moments” like “I want to know,” “I want to go,” “I want to do,” and “I want to buy.” These journeys are increasingly being monetized across different verticals such as YouTube, Merchant Center, and local results, as Google balances expensive AI integration with ad revenue optimization.The trio also explores the convergence of Google Discover, AI Overviews, and personalized browsing experiences — warning that this personalization could result in unprecedented data tracking and loss of consumer privacy. Krum emphasizes that marketers and SEOs must adapt quickly: diversify traffic sources, optimize across social and non-Google platforms, and consider how Google's motivations (data consolidation and monetization) are shaping an experience that prioritizes corporate interests over user needs. The message is clear — traditional SEO tactics won't survive the AI-driven tide unless they evolve dramatically.TakeawaysCindy Krum discusses the MUM model and its impact on SEO.Google's monetization strategies are evolving with AI integration.Personalization in search is becoming increasingly important.Marketers need to optimize for user intent and MUM journeys.Informational queries represent a significant portion of search traffic.Diversifying traffic sources is crucial for digital marketers.Branding and social media presence are essential for visibility.The search landscape is changing rapidly due to AI advancements.Marketers should be proactive in adapting to these changes.Understanding user journeys will be key to future SEO strategies.Subscribe to our newsletters and other content at https://www.nearmedia.co/subscribe/

Caleb Ralston is a strategist and brand builder for some of the biggest names in business. His breakthrough was back in 2018 when he grew GaryVee's TikTok from 300k to 3.5 million followers in just 3 months. In 2022 he joined Alex and Leila Hormozi's team as content employee #1, where he grew their audience from 1.2 million to 11.5 million. Caleb just doesn't miss – and now that he's out on his own, he's here to help YOU. In this episode, you'll learn the content strategy he used, how to improve your content, and where to start if you're feeling overwhelmed. ⁠⁠Full transcript and show notes⁠⁠ Caleb's ⁠⁠Website⁠ / ⁠Twitter⁠ / ⁠LinkedIn⁠ / ⁠YouTube⁠ / Instagram *** TIMESTAMPS (00:00) The Secret Man Behind GaryVee and the Hormozi's (01:11) How Often Do the Top 1% Post? (03:31) The Brand Journey Framework (05:18) Being Intentional With Your Content (08:51) Is It Possible to NOT Niche Down? (13:55) Say the Same Things in Different Ways (18:07) Tracking and Analyzing Data (22:36) Maintaining Quality While Increasing Quantity (24:27) What it Actually Takes to Perform like the 1% (27:21) Where to Start (30:22) Building a Personalized Team (34:54) Agency vs Full Time vs Contractor (41:58) Developing a Content Strategy (45:15) Width Content vs Depth Content (46:55) Scaling Trust Using Educational Content (50:02) Best Call to Action Strategy (52:10) Email and Web Traffic Strategy (55:27) How Caleb is Going About Hiring His Own Team (58:53) The Correct Way to Give Feedback to Your Team (1:03:17) How to Take Inspiration from Others (1:04:55) Which Platform Has the Biggest Opportunity (1:06:57) Audio Content Strategy (1:08:47) Why You Need to Collaborate with Others *** RECOMMENDED NEXT EPISODE → ⁠⁠⁠⁠#175: Angus Parker – Ali Abdaal's right-hand man shares a YouTuber's guide to hiring. *** ASK CREATOR SCIENCE → ⁠⁠Submit your question here⁠⁠ *** WHEN YOU'RE READY

In this episode of the Unstoppable Marketer podcast, Trevor and Mark discuss effective organic content strategies for e-commerce brands, analyzing the success of Americana Pipe Dream's TikTok account. They explore the importance of storytelling, visual engagement, and consistency in creating compelling content that resonates with audiences. They also draw parallels between content creation and baseball, emphasizing the need for persistence and focus on the target audience.Please connect with Trevor on social media. You can find him anywhere @thetrevorcrump

89% of consumers say storytelling creates lasting brand loyalty—but most entrepreneurs are still stuck perfecting their sales pages and funnels instead of crafting stories that stick.In this solo episode, I kick off a brand new five-part series based on the incredible book Stories That Stick by Kindra Hall. I break down why stories beat data every time, the brain science behind storytelling, and introduce you to the four essential types of stories every entrepreneur must master to rise above the noise, build trust, and move people to action.If you're tired of struggling for attention online and want to build deep, lasting connections with your audience—this series is your blueprint.What You'll Learn in This EpisodeWhy data gives people something to think about—but stories give them something to act onThe science behind why storytelling taps into emotion, memory, and trustThe basic structure every powerful story must follow (normal → explosion → new normal)The four types of stories that every business needs: Value, Founder, Purpose, and Customer StoriesHow storytelling is the key to thriving in today's noisy, transactional marketWhy your next breakthrough won't come from tweaking—it will come from tellingKey Takeaways✔️Stories are 22x more memorable than facts alone.✔️Connection—not attention—is the new currency of marketing.✔️Good marketing doesn't sell a product—it tells a story that invites transformation.✔️Your founder story humanizes your brand and builds trust faster than any ad.✔️Customer stories act as referrals, not marketing—they show real, relatable proof.✔️The era of transactional marketing is over—the age of storytelling is here.✔️You don't need to be a perfect writer—you just need to be a real storyteller.Timestamps[00:00] – Why stories outperform sales pages and funnels[02:00] – The noisy online world and the death of transactional marketing[05:00] – Data vs. Story: Why facts alone won't move people[07:00] – The three-part structure every story must follow (normal, explosion, new normal)[10:00] – Quick examples: Lion King, entrepreneurship, and everyday stories[12:00] – The four essential stories businesses need to master[14:00] – Overview of the Value Story: Selling through transformation[16:00] – Overview of the Founder Story: Humanizing your brand[18:00] – Overview of the Purpose Story: Inspiring movement through mission[20:00] – Overview of the Customer Story: Building social proof and referrals[23:00] – Why stories need emotion, texture, and authenticity—not perfection[25:00] – Action plan: Find, craft, and tell your first story this week[27:00] – Final thoughts: Stories are who we are—and what makes businesses unforgettableThis is the first episode of a 5-part podcast series dedicated to mastering storytelling for entrepreneurs, based on the powerful framework from Stories That Stick by Kindra Hall.Each upcoming episode will break down one story type in depth—with examples, prompts, and templates you can use immediately!Download your free companion workbook to reflect, take action, and make the most out of this series.Click here to access the workbook!Choose Your Next Steps:Pick one of the four story types (Value, Founder, Purpose, or Customer)Draft a rough version of your story—keep it real, not perfectShare your story somewhere—Instagram, podcast, email, DM, wherever feels rightDM me your story or biggest takeaway at @itsgeorgebryantJoin The Alliance – My Relationship Beats Algorithms™ community for entrepreneurs who want to scale with trust and connectionApply for 1:1 Coaching – Ready to build a business rooted in integrity, story, and strategy? Apply hereLive Events – Get in the room that will change your life: mindofgeorge.com/event

In this episode, Kendra shares her insights on why so many health coaches struggle to stay fully booked—and why it has nothing to do with the social media algorithm.She breaks down five key mistakes holding coaches back: targeting too broad a niche, lacking a signature method that sets them apart, failing to generate high-quality leads through email, using weak or inconsistent sales strategies, and creating content that grabs attention but doesn't attract the right clients.Kendra shares practical advice on how to tighten your niche, develop a standout approach, and refine your marketing so it actually drives bookings. The reasons preventing you from being fully booked out:Reason #1: Your Niche is Too Broad  (03:57) Reason #2: Unique Methodology (12:42)Reason #3: Quality Leads (15:04)Reason #4: Selling Strategies (20:12) Reason #5: Content Strategy (23:10) Listen to the full episode for a deeper look at each reason. Resources mentioned:10 Posts Types to 10x Your Social Sales: https://go.kendraperry.net/10-post-typesNiche Workbook: https://go.kendraperry.net/niche-workbookWant to work with me inside HCA? Let's chat: https://tidycal.com/kendra1/hca-strategy-call Leave the podcast a 5-star review: https://ratethispodcast.com/wealthy

Fill out this application to apply for 1:1 coaching in 2025!In Episode #166, I'm sharing a case study on The Bible Recap, a powerful example of how to use evergreen content to build an audience year-round without constantly reinventing the wheel.Whether you're a faith-based entrepreneur, coach, content creator, or podcaster, this episode will show you how The Bible Recap, hosted by Tara-Leigh Cobble, created one year of content and turned it into a thriving, multi-platform brand that reaches millions.Want to Stay in the Know on New Podcast Episodes, Celeb Mom Interviews, Giveaways, My Book Release + Get a Free Planner? Sign Up for my Weekly Newsletter!Related: Start Your Own Business! Career Ideas for MomsRelated: Unique Gift Ideas for Working Moms!Book a Comprehensive Content Audit Package with Me!*This podcast is brought to you by Tinseltown Mom*Follow Me!TinseltownMom BlogInstagramFacebookXPinterestLinkedIn

nline business is changing. With the prevalent decrease in the social media engagement, here's three very specific and practical things I'm doing to adapt to the new environment.Social Media — invest in your performing content to get more engagementEmail Marketing — start nurturing your email listRole of Podcasting, YouTube and Substack — for the handy top of funnel OR middle of funnel platformIn this episode, I'm breaking down how I've traditionally captured it (hello Instagram, podcasting, and email marketing

Subscribe to DTC Newsletter - https://dtcnews.link/signupInside the Growth of Pins and Aces: Scaling a Golf Lifestyle Brand with Nicklaus MertzToday on the DTC Podcast, we sit down with Nicklaus Mertz, founder of Pins and Aces, a golf brand that grew from a side project to a $25M+ powerhouse. Nick shares the step-by-step tactics that fueled their expansion, including limited-edition drops, a focus on profitability, live selling innovations, and the acquisition of Edel Golf.Key Moments:How Pins and Aces started with $6K and a headcover ideaBuilding a brand beyond Alibaba sourcingLaunching viral products like the Beer Sleeve and Liquor StickOmnichannel expansion: Retail + DTC synergyGrowing without raising outside capitalLeveraging community feedback to design new productsAcquiring Edel Golf to move into hardwareTakeaways for Entrepreneurs:Start small, iterate fast, and evolve from customer feedbackCommunity building beats traditional influencer marketingDrops are a sustainable engine for long-term growthData-informed product development with tools like ParticleDid you know that 98% of your website visitors are anonymous? Instant powers next-level retention by identifying who they are and converting them into loyal shoppers. Sign up for a quick demo today to get 50% off and unlock a guaranteed 4x+ ROI: instant.one/dtcTimestamps00:00 – How Pins and Aces Started from a $6K Side Hustle02:00 – Turning a DIY Golf Product into a Real Business08:00 – Building a Brand vs. Drop Shipping Products14:00 – Collaborations with South Park and Hey Dude Shoes19:00 – The Bud Light Collab That Changed Everything22:00 – Drops, Content Strategy, and Creating Community26:00 – Exploring Live Selling and Whatnot Platform31:00 – Scaling the Brand While Maintaining Profitability35:00 – Exit Strategy and Potential Strategic Buyers38:00 – Using Particle to Track Competitor PerformanceHashtags#dtcpodcast #pinsandaces #ecommercegrowth #golfbrand #founderstory #productdrops #liveshopping #influencermarketing #dtcmarketing #brandcollabs Subscribe to DTC Newsletter - https://dtcnews.link/signupAdvertise on DTC - https://dtcnews.link/advertiseWork with Pilothouse - https://dtcnews.link/pilothouseFollow us on Instagram & Twitter - @dtcnewsletterWatch this interview on YouTube - https://dtcnews.link/video

Welcome back to the Empower Her Business Accelerator podcast! I'm your host, Philippa Channer, and we're launching our May series with a topic that so many entrepreneurs wrestle with: How often should I really be posting content? Whether you've been told to post every day or you're stuck in a cycle of burnout trying to keep up, this episode will help you shift from “what the algorithm wants” to a frequency that truly works for you. This week's focus is on creating a sustainable posting frequency—one that supports your business model, aligns with your goals, and gives your audience consistent value without exhausting you. Because showing up online shouldn't cost you your peace. We're digging into the practical, flexible steps you can take to find your rhythm and make your content strategy feel like a natural extension of your business—not a burden. Let's walk through the key steps I shared in the episode for designing a posting frequency that fuels growth (without the burnout): (01:00) Why “Consistency” Doesn't Mean Daily We've been told that consistency = success, but consistency should mean what you can sustain—not what a social media guru tells you. ✨ Action Step: Reframe your mindset around consistency. Ask yourself what feels doable and valuable, not just frequent. (02:00) Step 1: Match Frequency to Your Business Model An influencer and a consultant don't need the same content schedule. Know what level of visibility your business requires and tailor accordingly. ✨ Action Step: Identify your business model and what type of engagement is most valuable—awareness, conversion, or deep connection? (02:40) Step 2: Focus on Quality Over Quantity A single valuable post often outperforms five generic ones. It's about impact, not volume. ✨ Action Step: Review your content from the past month. What performed best—short bursts or deeper, high-value pieces? (03:30) Step 3: Test and Track Different Frequencies Experimentation is your friend. If posting less yields the same or better results, you've found your sweet spot. ✨ Action Step: Pick a 30-day period and test 2–3 different schedules. Track engagement, traffic, and ease of creation. (04:10) Step 4: Adapt to Platform Norms Different platforms = different rules. Instagram may love 3–5 posts/week, but your newsletter or blog can thrive with biweekly content. ✨ Action Step: Choose your top 2–3 platforms. Research their ideal frequencies, then adapt based on your available bandwidth. (05:00) Step 5: Stay Flexible and Reevaluate Often Your schedule should evolve with your business. You might post twice a week now, but with help or automation, you could scale that later. ✨ Action Step: Every quarter, ask: Is my current content schedule still serving me? Do I need to scale up—or scale back? As I shared in the episode, there's no universal perfect frequency—only what works for you. The right schedule will evolve as your business does, and finding that rhythm is the key to long-term marketing success without burnout. Next week, we're continuing our May series by exploring how to balance consistency with content quality—an important next step once you've dialed in your ideal posting rhythm. You won't want to miss it! Until then, keep shining, and remember: Consistency is what you can sustain—not what the internet says you should do. ✨ Special Announcements & Links

Chris Contreras, Managing Director of Funding Supreme, discussed his journey from leaving a tech role to founding Funding Supreme, which surpassed $1 million in revenue in its first year. He highlighted the importance of separating personal and business finances, sharing his experience of securing a $40,000 American Express card for his previous venture. Chris emphasized the need for entrepreneurs to understand credit and financial management. He also mentioned the growth of his social following from 16,000 to over 118,000 in 18 months. Funding Supreme focuses on providing capital access to small businesses and plans to expand its services. Timestamp Introduction and Welcome 0:00 Chris Contreras' Journey and Business Ventures 1:06 Challenges and Solutions in Accessing Capital 2:39 Building a Social Following and Content Strategy 9:23 Working with New Founders and Client Relationships 12:19 Future Plans and Business Growth 16:06 Team Dynamics and Personal Life 17:09 Differences Between Executive Roles and Entrepreneurship 19:04 Advice on Managing Finances and Credit 22:26 Closing Remarks and Contact Information 24:26

Today I'm joined by the wonderful Maddie, founder of This Is My Housedress.  It's a US based brand creating elevated loungewear for everyday living. Think stylish enough to answer the door in but comfy enough to spend all day on the sofa! We've worked together behind the scenes and in this episode, Maddie shares the honest reality of growing a fashion brand including navigating viral moments, slow-fashion production and pricing backlash… all while staying true to her vision. If you've ever felt overwhelmed by content, confused by stock management, or questioned your prices then tune in! In this episode, we cover:

If you're a blogger, coach, or creator, LinkedIn might seem like the last place you'd go to grow your business. Isn't it just for corporate jobs and stuffy networking? Not anymore. In my latest Blogger Genius Podcast episode, I interviewed LinkedIn expert Louise Brogan, and she opened my eyes: LinkedIn is a hidden goldmine for creators ready to stand out and sell. In this post, I'll break down why LinkedIn is your next big opportunity, how to get started the right way, and how to use tools like MiloTree to build your audience effortlessly. Show Notes: MiloTree FREEBIE: AI Prompt for 10 Product Ideas in Uncertain Times FREEBIE: 3 AI Prompts You Need to Create a Freebie Cheatsheet FREEBIE: 13 AI Prompts to Write an Ebook in Under 3 Hours Join The Blogger Genius Newsletter Become a Blogger Genius Facebook Group Louise Brogan Raise Your Visibility on LinkedIn Subscribe to the Blogger Genius Podcast: YouTube iTunes Spotify Why LinkedIn is the Hidden Opportunity You Can't Ignore Most bloggers and small business owners think LinkedIn is only for suits and corporate ladder climbers. But Louise shared a surprising truth: ✅ People on LinkedIn have money to spend — and they're looking for new hobbies, services, and products. ✅ Less competition — Only 2% of LinkedIn users post content! ✅ Engaged audiences — These aren't passive scrollers. LinkedIn users are more likely to buy, connect, and hire. If you've been hit hard by Google updates or you're frustrated with Instagram's algorithm, LinkedIn offers a fresh place to be seen and heard — especially if you're creative, independent, or selling digital products. How to Start Growing Your Business on LinkedIn You don't need to reinvent the wheel to succeed on LinkedIn. Here's Louise's simple, powerful strategy: 1. Optimize Your Profile Think of your LinkedIn profile as your storefront. Louise recommends making it immediately clear: Who you help How you help them What action you want them to take next (hint: link to your freebie, blog, or store) Pro Tip: Your profile should focus more on your audience's needs than your own resume. 2. Post Just Twice a Week Unlike Instagram or TikTok where you need to post daily, LinkedIn works best with just 1–2 posts a week. Some ideas: Share quick tips or advice related to your niche. Ask engaging questions that invite comments. Tell short stories that connect to your brand.

In this episode of One Quick Question, Pam Sanderson breaks down why blogging isn't enough for SEO anymore. Discover how Google's E-E-A-T guidelines are reshaping content strategies, why trust is now your biggest SEO asset and how to future-proof your content in a world increasingly influenced by AI. If you're serious about organic traffic, this episode is for you!

If you've ever traveled, you know the trip doesn't end when you land. It's about exploring, adapting, and making every moment count without burning out.In this final leg of our content strategy adventure, we're talking about Cultivating - how to expand your reach, streamline your process, and continuously evolve your content without feeling like you're on a never-ending flight with no destination.If you LOVED this episode, make sure you share this on your Instagram stories and tag us @contentqueenmariah.⁠LEARN THE DETAILS OF A CONTENT STRATEGY WITH MY FREE AUDIO GUIDE⁠KEY EPISODE TAKEAWAYS

Nonprofit leaders know storytelling matters — but many are missing a critical opportunity to move hearts, shift narratives, and deepen support. In this episode, Eric and Jonathan pull back the curtain on why so much nonprofit content falls flat — and how a simple three-step framework can radically transform the way you communicate your mission.➔ Why "naming the problem" is more powerful — and more complicated — than you think.➔ The common trap organizations fall into when showcasing impact (and how to avoid it).➔ How to frame your future vision in a way that rallies donors, staff, and community — even if your mission takes decades to fulfill.➔ The surprising link between consistent storytelling and year-end fundraising success.➔ Real-world examples from nonprofits scaling their credibility and influence through powerful, human-centered stories.If your content feels scattered, stale, or disconnected from your bigger mission, this episode will give you the tools and mindset to rebuild trust, reignite engagement, and turn passive audiences into active believers.Don't just tell stories. Shape the future you're fighting for. Tune in now.Episode Highlights:[00:00] Why “the problem” isn't always one thing[01:51] Intro to the 3-step content strategy: Problem, impact, vision[02:39] Naming and framing the problem: It's more powerful than you think[05:10] Problem sets, not problems: How to tell different layers of the same story[07:11] Scale matters: Matching problem scope to your audience[08:09] Real-world example: How 35 Mile Foundation names the digital divide[10:53] Step 2 – Share your impact: Why it's essential (and how to go deeper)[13:08] The “So what?” test: Making your impact stories hit harder[16:22] Human + data: Layering emotional and statistical storytelling[18:23] Why impact storytelling builds trust[20:15] From anecdotes to narratives: Connecting the dots for your audience[21:47] The results: Jonathan shares how this shifted fundraising outcomes[24:15] Step 3 – Share your vision: Moving from vague statements to bold future casting[25:42] Vision isn't a promise—it's a rallying cry[28:09] Make it visceral: Help people imagine your world[29:50] It's not “the” vision—it's visions, plural[30:42] The takeaway: Beat the drum until you're boredListeners, now you can text us your comments or questions by clicking this link.*** If you liked this episode, please help spread the word. Share with your friends or co-workers, post it to social media, “follow” or “subscribe” in your podcast app, or write a review on Apple Podcasts. We could not do this without you! We love hearing feedback from our community, so please email us with your questions or comments — including topics you'd like us to cover in future episodes — at podcast@designbycosmic.com Thank you for all that you do for your cause and for being part of the movement to move humanity and the planet forward.

Erik Jacobson, CEO of Hatch, joins Evan and Steph to talk about building an effective video first content strategy. As a pioneer in video-first content strategies, Erik shares his insights on the evolving landscape of B2B marketing, emphasizing the importance of adapting to changing consumer behaviors. He brings over a decade worth of actionable strategies for businesses looking to harness the power of video to enhance audience engagement and drive growth.Erik highlights the shift from audio-centric podcasts to video-first content as a means to boost visibility and engagement on platforms like YouTube and LinkedIn. He underscores the significance of sustainable content production processes, encouraging businesses to think of their content as "TV shows for their market." He also discusses the challenges and rewards of early adoption, urging companies to establish their presence in the podcasting space regardless of perceived saturation. Throughout the discussion, Erik provides practical advice for businesses of all sizes on how to effectively structure their content teams. He outlines the roles of the thought leader, content architect, and production team, emphasizing the importance of having a cohesive strategy to maximize impact. By leveraging platforms like Riverside and focusing on shorter, impactful content pieces, even resource-constrained businesses can make their mark. Erik encourages listeners to embrace change, prioritize authenticity, and tap into the incredible potential of video content in today's marketing landscape.Episode topics: #marketing, #leadgen, #demandgeneration, #sales, #B2BSaaS, #digitalmarketing #videocontent #contentstrategy #youtube #video #podcast______Subscribe to Stacking Growth on Spotify and YouTubeLearn More About Refine LabsSign Up For Our NewsletterConnect with the guest:Erik JacobsonConnect with the hosts:Evan HughesSteph Crugnola

Today, flight attendants  Drew & Rich are launching their brand new podcast called “Two Guys on a Plane.” Join us as we chat with the minds behind the show and dive into their launch strategies, how they engage their 128K Instagram followers, and the behind-the-scenes challenges they face. Our regular crew also offers invaluable advice for making their podcast successful while staying true to their vision. Be sure to show your support and follow Two Guys on A Plane! Episode Highlights: [04:53] Meet Rich & Drew[05:56] Advice for New Podcasters[07:11] Behind the Scenes: Working Together[21:07] Podcast Launch Strategy[26:13] Social Media Success and Future Plans[32:39] Content Strategy and Trends[37:37] Live Sessions and Audience Interaction[40:41] Patreon and Community Building[42:52] Balancing Social Media and Personal Life[46:09] Maintaining Anonymity and Recognition[52:16] Brand Consistency and Tools[55:21] Podcasting Tips and Goals​​Links & Resources: The Podcasting Morning Chat: www.podpage.com/pmcJoin The Empowered Podcasting Facebook Group:www.facebook.com/groups/empoweredpodcasting⁠Watch Two Guys on a Plane on Youtube: https://www.youtube.com/@twoguysonaplaneListen to Two Guys on a Plane: https://twoguysonaplane.com/podcastFollow Two Guys on a Plane on Instagram:https://www.instagram.com/twoguysonaplane/#Two Guys on a Plane Links: https://twoguysonaplane.com/linkinbioPod Gun T-Shirt:https://ironickpodcasting.myshopify.com/products/pod-gun-t-shirtRemember to rate, follow, share, and review our podcast. Your support helps us grow and bring valuable content to our community.Join us LIVE every weekday morning at 7am ET (US) on ⁠Clubhouse⁠: ⁠⁠ https://www.clubhouse.com/house/empowered-podcasting-e6nlrk0w⁠Brought to you by⁠ ⁠iRonickMedia.com⁠⁠ and ⁠⁠NextGenPodcaster.com⁠⁠Please note that some links may be affiliate links, which support the hosts of the PMC. Thank you!--- Send in your mailbag question at:⁠ https://www.podpage.com/pmc/contact/⁠ or ⁠marc@ironickmedia.com⁠Want to be a guest on The Podcasting Morning Chat? Send me a message on PodMatch, here: ⁠https://www.podmatch.com/hostdetailpreview/1729879899384520035bad21b⁠

Do you sometimes worry that the stuff you really want to share in your videos is too much? Too personal? Maybe it's not appropriate? Today I'm taking you into a live coaching session to find out what to do when we feel called to share those parts of us on video but we don't know how.  You'll also hear how to take your story of transformation and use it to create a content strategy for your videos that will help you attract your ideal client and grow your business. And why those personal parts of us just may be the most important elements of our brand and business. Want to learn more about my group coaching program This Is YouTube School? Click here.

At BossMom, we're normalizing the conversations that help you grow a business while raising a family. If you've been consistent with your content creation—reels, posts, stories, all the things—and yet, the results just aren't showing up. In this powerful episode, Dana dives into why consistency alone isn't the secret sauce and what truly moves the needle for moms building their online presence.   Explore More Resources from BossMom BossMom is your go-to home base for content, support, and community designed specifically for moms growing businesses →   https://bossmom.com   Check out the full article that pairs with this episode: →   https://bossmom.com/motherhood/content-strategy-for-moms/   Want more conversations like this? Browse our entire library of articles: →   https://boss-mom.com/articles   Looking for the best tools, tips, and resources every BossMom needs in life and business? We've got you covered: →   https://boss-mom.com/resources   Ready to go deeper with us? When you know that community and connection aren't just nice-to-haves, but the strategy that helps you thrive—come join us inside BossMom+.   https://bossmom.com/join   It's our private networking community built just for moms growing businesses—because you shouldn't have to do this alone. Join BossMom+ here →   https://bossmom.com/join   About BossMom: BossMom is the leading voice and resource for moms building businesses. We know you're not here to choose between being an amazing parent or running a successful business—you're here to build a life that makes room for both. Find more resources, support, and community right here →  https://bossmom.com   What You'll Learn in This Episode: ✔︎ The mindset shift that makes your message magnetic ✔︎ The exact language to stop using in your posts ✔︎ How to guide your audience in their transformation journey ✔︎ Why moms have a unique edge—and how to use it strategically   

If you love writing, you're going to relate to Maile's story. Maile went to school with the goal to write for television, but as life happens, she found herself in content writing roles.  Unlike most Comprehensive Copywriting Academy students, Maile discovered the CCA when she was already writing for some clients. But these clients were looking to her to write things like email, webpages, and more. On today's episode of the Build Your Copywriting Business podcast, Maile is sharing secrets to successful pitching, plus offering her take on AI and what she's seeing with her clients. Whether you're already a writer or looking to (finally!) get paid for your writing, I know Maile's story is going to leave you feeling inspired. (Bonus: she shared some *spot-on* tips for setting boundaries to ensure she has time for what matters most: her family.) --------------- Mentioned in the Episode mailetimoncopy.comFeatures vs. Benefits Quiz: Test Your Copywriting Knowledge Related Links What is Content Strategy? And How Is It Different from Copywriting?SEO Copywriting Guide for Search Result Ranking SuccessSEO Copywriting & Strategy 101: How to Write SEOEp 166: How Copywriters Can Add Content Strategy as a Service – with Amanda Hand --------------- Get Free Copywriting Training here

She's bold. She's brilliant. She's built a brand that's helped thousands of entrepreneurs grow their business using Instagram — and she's sharing everything she's learned along the way. In this energetic episode, Sue B. Zimmerman drops powerful truths about standing out online, owning your expertise, building real relationships, and why you don't need to have it all figured out to start showing up with confidence.Whether you're launching a brand, pivoting your message, or trying to get seen in a scroll-happy world — this episode is packed with actionable advice and fresh perspective.We talk about:How Sue B. built her personal brand and claimed her space as The Instagram ExpertThe myth of perfection and the real secret to sustainable successWhy comparing yourself online is the fastest way to kill your confidencePractical strategies for Instagram growth (especially if you're starting from zero!)Why collaboration > competition — and how to build a list of 50 power connectionsThe truth about visibility, brand evolution, and staying relevantHow to communicate your value without giving it all awayThe mindset shift that will help you charge what you're worth

ABOUT THIS EPISODE: In this special live coaching episode, I'm joined by several amazing entrepreneurs inside The Growth Collective for a behind-the-scenes look at how small but intentional shifts in content and messaging can lead to massive business breakthroughs. From rebrands and content overhauls to refining sales flow and client attraction, we explore how showing up consistently—and with clarity—translates into real results. You'll hear powerful coaching moments with women just like you navigating visibility challenges, audience clarity, and scaling beyond one-on-one work. We talk about how to make content work for you (not the other way around), how to combine nurture with strategy for natural sales, and why you don't need to be everywhere—you just need to be clear and intentional. If you've been stuck, overwhelmed, or second-guessing your visibility strategy, this episode is the pep talk and permission slip you didn't know you needed! Liked this episode? Make sure to subscribe to our podcast and leave a review with your takeaways, this helps us create the exact content you want!  KEY POINTS:  00:41 Guest Introduction and Rebranding Journey 02:06 Content Strategy and Instagram Algorithm Insights 04:35 Sales and Messaging Refinement 06:33 Unexpected Client Engagement 08:00 Analyzing Client Conversion Triggers 10:41 Carrie's Membership and Messaging Challenges 18:55 Michelle's Workshop and Coaching Journey 21:58 Content Creation Challenges and Strategies 27:55 Focusing on Core Content Platforms 33:29 Final Thoughts QUOTABLES: “  As you are thinking long-term with your nurture and even like your email strategy, this is really where the magic's going to happen. Because when content and nurture actually work together, that's when sales become natural instead of feeling forced on either end.” - Julie Solomon  “  What is giving you/them the clarity on how to communicate your expertise? Like how do you want to create to communicate your expertise? What are the phrases, the words, the nuances that you wanna be known for? Because that's what you have to lead with in content.” - Julie Solomon  RESOURCES: [JOIN THE GROWTH COLLECTIVE FOR JUST $1] Ready to turn your content into clients without the confusion? The Growth Collective gives you the proven strategies, live coaching, and content frameworks you need to attract and convert your ideal audience. Use code GIFT to get your first month for only $1