Podcasts about Content strategy

Alex Dunlap and the Podfather Matt Kelley return for a new edition of Content Kings where they talk about fantasy football and the content creation business.  THE ROSTERWATCH ULTIMATE DRAFT CHEAT SHEET IS LIVE FOR 2026 SEASON-LONG LEAGUES. Get it now: https://rosterwatch.com/buy-rosterwatch-pro The sheet that changed how fantasy players draft is back and rebuilt for this year. No outdated magazines. No expensive draft software you can't navigate with the clock running. Three simple rules, one sheet, an expert-quality draft guaranteed, in full PPR, standard and half-PPR, and Superflex. But here's what most sites can't offer: with a RosterWatch membership, you can ask us your actual roster questions and get specific answers back. Not a generic ranking. Your team, your matchup, your call. Alex, Cody, Trashman, and our contributors answer sit/start, waiver, and trade questions directly in Pro and Premium member posts, the same analysis you hear on the show, applied to the exact decision in front of you. Because winning your draft only wins you one Sunday. Winning your league takes seventeen weeks of decisions, and that's what membership is built for. When you're setting a lineup Sunday morning, make sure to head the members-only sit/start thread to get your toughest questions answered by Alex, Cody and Trashman. Want to do your own research? The proprietary Matchup Tool and Vegas Trends show you which players the game script actually favors, so your start/sit calls are reads instead of coin flips. The weekly position rankings and cross-positional Flex rankings settle the decisions that keep you up Saturday night, the ones where you've got three guys for two spots and no clear answer. The weekly Waiver Wire Cheat Sheets tell you exactly who to claim before the rest of your league wakes up. Play DFS or the Pick'Em lobbies too? Membership includes weekly DraftKings and FanDuel cheat sheets, the HyperDFS professional lineup generator, betting tools that show public bet percentage versus actual money by sportsbook so you can see where the sharp side is, and a weekly Pick'Em and player prop sheet with our favorite plays for PrizePicks and UnderDog. This episode gives you a taste of how we think. Membership gives you the system to act on it, and the direct line to ask us when the week is on the line. Get the sheet. Get the edge: https://rosterwatch.com/buy-rosterwatch-pro Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In This Episode of Business Lunch: We explore the evolving landscape of search engine optimization (SEO) versus answer engine optimization (AEO), and how businesses can adapt their strategies to stay ahead in AI-driven search environments. They discuss practical tactics, the importance of evidence and authority, and how to leverage paid and organic channels effectively.Chapters:00:00 Introduction and Episode Overview00:17 Challenges with Technology and Setup00:30 Introduction to ChatGPT Ads and Platform Insights00:58 SEO vs AEO: What's the Difference?01:26 Understanding Search Engine Optimization and Answer Engine Optimization02:02 Should You Invest in SEO Now?02:30 Clarifying SEO, GEO, and Generative Engine Optimization03:06 How Answer Engines Are Replacing Search Engines03:42 The Shift from Rankings to Recommendations04:15 Using Search Engines for Direct Source Verification04:56 The Changing Role of Search in Customer Awareness Levels05:36 Branded Search and Its Importance06:01 The Evolving Nature of Search Optimization06:19 Optimizing for Recommendations, Not Rankings07:15 Bidding Strategies on Competitors and Trademark Terms08:40 Cost-Effective Strategies for Competing in Answer Engines10:00 Practical Approach for Business Owners11:00 From Rankings to Recommendations: New Optimization Goals12:08 The Role of Evidence and Proof in AI Recommendations13:15 Creating Credibility and Authority for Search Engines14:06 Content Strategy for AEO Success15:29 Schema and Technical SEO for AI16:29 Building the Neural Network: Assets and Relationships17:32 Practical Steps to Optimize for AI and Answer Engines18:36 Focusing on Questions, Not Keywords19:10 Gathering Evidence to Prove Authority20:39 Distribution, Freshness, and Uniqueness in Content21:26 The Importance of Original and Contrarian Content22:29 Using the Skyscraper Strategy for AI Optimization23:46 Reverse Engineering Top Sources and Cited Content25:38 Prioritizing Strategies Based on Business Needs26:09 Shifting Budgets from SEO to AEO27:05 Content and Embedded Influencers for Organic Growth28:14 Paid Search and Branded Terms for Immediate Impact29:41 Balancing Organic and Paid Strategies33:02 The Role of Authority and Evidence in AI Rankings36:34 Starting with Paid Search and Organic Content37:49 The Future of Search and Business Strategy40:13 Encouragement to Experiment and Share Results42:22 Final Thoughts and Wrap-upConnect with me on social:TikTok: Check out my TikTok HereInstagram: Check out my Instagram HereFacebook: Check out my Facebook HereLinkedIn: Check out my LinkedIn HereSubscribe to my YouTube

We aren't really sure why more people aren't posting Trial Reels…In this episode of Community, Kristina and Maria are discussing how impactful a Trial Reels strategy can be for your Instagram, but also your marketing as a whole through leveraging the data it provides to understand how your audience thinks, feels and engages.They will encourage you to be experimenters with your content (without the risk or embarrassment) to try new things and test and refine more messages with Trial Reels.  Key takeaways include:What are Trial Reels are and how to use them as a business owner. How to experiment with Trial Reels to understand your messaging and your audience better.What mistakes to avoid when implementing your Trial Reels strategy.Analytics to look out for when posting Trial Reels.And more!Trial Reels are the ultimate low risk, high reward feature for you to use on Instagram to refine your message and grow your impact, don't miss out!Mentioned in Episode:Learn more about the Fame-Ready Entrepreneur Program designed to help entrepreneurs build a personal brand that actually drives revenue-generating visibility for your business at https://katrinaowens.com/group-coachingTry our Podcast Content MachineWork with The Social SnippetJoin The High Vibe Women Online CommunityDo Trial Reels work?Send me a text!Support the showFor Your Information:• Host your podcast on Buzzsprout!•Join The High Vibe Women Online Community!• Join our favourite scheduling platform Later• FLODESK Affiliate Code | 25% off your first year!• Connect with Kristina  Don't forget to come say hi to us on Instagram @thesocialsnippet, join the Weekly Snippet or follow us on any social media platform! Website . Instagram . Facebook . Linkedin

00:00 Introduction to Stefan Bajayo and VibeLogic 01:52 The Evolution of SEO and AI's Impact 05:35 Understanding Web Presence Intelligence 09:35 The Challenges of SEO in Large Organizations 12:53 The Shift in Content Strategy and Customer Understanding 16:43 The Role of AI in Content Creation and Consumer Trust 20:50 Navigating the Noise: The Future of AI and Marketing 24:25 Actionable Insights for Businesses 27:49 Conclusion and Final Thoughts resources VibeLogic - https://viblogic.com LinkedIn - Stephan Bajaio - https://linkedin.com/in/stephanbajaio guest links LinkedIn - https://linkedin.com/in/stephanbajaio Connect with me on:All my linksBecome a guestSign up for RiversideGet Descript #DigitalMarketing #Branding #PersonalBranding #MarketingInsights #SocialMediaStrategy Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Ashish Desai, President of Benefits Lifecycle Solutions at Simplify Healthcare, believes that a health care provider should not have to call a payer to plan treatment or submit a bill; he should be self-served through a web search or chat. As we know, the health care field is far away from such simplicity.In this video, Desai and Jami Hernandez, Senior Vice President of Product Engineering & Development at Simplify Healthcare, discuss how insurers can bring all their systems together around consistent content. Hernandez says this is critical so that an appeals department acts on the same information given to the member when that member signed up for the plan. But it's getting harder and harder as the number of channels for sharing information (web, chat, call center) proliferates. The member (as well as their providers and care managers) must get the same information through every channel they choose.Learn more about Simplify Healthcare: https://simplifyhealthcare.com/Healthcare IT Community: https://www.healthcareittoday.com/

#937 Today's guest has built and scaled a business up to eight figures before he even started an Instagram account. But now, this anti-personal-brand guy is changing his mind and putting himself out there. The question is, why now? What's changed, and what is the risk of running a faceless company in 2026? Listen in on this interview with Chandler Bolt of selfpublishing.com to find out! In this session, Chandler shares his journey from bestselling author to massively successful entrepreneur who helps thousands of writers publish their books. As you'll hear, Chandler's all about delivering results at scale. And that's where building a personal brand comes in, as he's now supercharging his business with the kind of main character energy that stands out in the age of AI. We also discuss the importance of finding business partnerships, the three traits that help you create deep connections, publishing books to build authority, and building a team around your vision! Show note and more at SmartPassiveIncome.com/session937.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

What if the secret to growing on social media isn't chasing trends—but becoming more authentically yourself? In this special live conversation from the She Believed She Could™ Summit, Allison Walsh sits down with three of today's most influential digital creators—Noelle Schnacky, Ella Schnacky, and Kristin Schnacky—to unpack what it really takes to build a personal brand that creates lasting impact. With millions of followers across TikTok, Instagram, YouTube, and beyond, the Schnacky sisters have built thriving online communities rooted in authenticity, faith, purpose, and genuine connection. In this candid conversation, they pull back the curtain on the strategies that have fueled their growth, the lessons they've learned along the way, and why staying true to your values will always outperform chasing the algorithm. Whether you're an entrepreneur, creator, speaker, nonprofit leader, coach, or simply someone looking to show up more confidently online, this episode is packed with practical, actionable advice to help you grow your audience, strengthen your personal brand, and create content that truly resonates. In this episode, you'll learn: How to discover your authentic voice and stand out online without pretending to be someone you're not Why knowing your identity matters more than chasing algorithms How vulnerability creates meaningful connection and builds loyal communities The importance of consistency and realistic content planning How to identify your niche and create content people actually want to follow The role of storytelling in growing an engaged audience How to use social media insights to guide your content strategy Why engagement and transformation matter more than vanity metrics Tips for repurposing content across multiple platforms How to avoid creator burnout through batching and scheduling Best practices for Reels, TikTok, YouTube Shorts, and cross-platform growth Ways creators monetize their platforms through brand partnerships, affiliate marketing, live streaming, and YouTube How to protect your personal brand by saying "no" to opportunities that aren't aligned with your values Memorable Takeaways "Behind every like, view, and follow is a real person." "What you feed grows. What you starve dies." "You don't have to share everything, but your story is often what creates the deepest connection." "Success isn't measured by followers. It's measured by transformation." Meet Our Guests Noelle Schnacky is a speaker, content creator, and former Miss Florida's Teen who is passionate about helping the next generation embrace authentic confidence, build meaningful connections, and use their platforms to create purpose-driven influence. Ella Schnacky is a Grammy-nominated singer, songwriter, and digital creator whose music and online presence have inspired millions around the world. Through faith-filled storytelling and creative expression, she encourages others to lead with authenticity and use their gifts to make a lasting impact. Kristin Schnacky is a content creator, entrepreneur, and speaker who has cultivated a thriving online community rooted in faith, family, relationships, and honest storytelling. Through her relatable content and genuine transparency, she empowers others to build meaningful connections and live with authenticity. Whether you're building a business, growing a personal brand, or simply looking to make a greater impact online, this conversation will inspire you to lead with purpose, show up authentically, and build a community that lasts. --- Positioned for Partnerships™ Mini Course - Turn your platform into a revenue-generating brand opportunity—without needing a massive following. Learn how to position your brand, create a high-converting media kit, and confidently pitch partnerships so brands instantly understand your value. 

This episode was too good to leave in the archive! As part of our Summer Replay Series, we're revisiting my conversation with consultant, SaaS founder, and self-described AI fanatic Andrew Ansley — and honestly, his advice is even more relevant today.Andrew breaks down exactly how he uses ChatGPT and Claude to run multiple businesses, why "clouding up the context window" is killing your AI outputs, and how to train an AI assistant on your business in 30 minutes or less. Then we go deep on SEO: what actually changed after 2022, how Google understands content through entities and embeddings, and what it really takes to build topical authority today.Whether you're an SEO, a small business owner, or just AI-curious, this replay is packed with practical workflows you can put to work this week.What You'll LearnWhy you should delete the messy middle of your AI conversations (and keep only the first prompt + final output)How to set up AI "projects" for each client or task — with business info, SOPs, examples, and your unique perspectiveThe 4 pieces Andrew uploads to train an AI on any workflow in about 30 minutesWhy you must define abstract concepts (like "write an email" or "SEO strategy") instead of letting AI decide what they meanDefinition + example + template: the simple prompt formula that upgrades your outputsClaude vs. ChatGPT: where each tool shines (projects, styles, voice transcription, and more)How SEO changed after 2022: entities, semantics, and user metricsWhat topical authority actually means — going deeper, faster, or wider with your content clustersWhy the real ranking signal is whether searchers end their journey on YOUR siteThe "Could ChatGPT give them this?" test for creating content that still winsEpisode Highlights & Timestamps(00:00) Welcome + meet Andrew Ansley(01:00) Consultant, SaaS founder, community leader: how Andrew wears all the hats(02:00) Why Andrew (and Crystal!) are learning Python(03:30) Inside Andrew's Skool community: automate marketing with AI + n8n(05:30) The one-person, AI-powered business (could you scale to $10M solo?)(07:30) Don't cloud the context window: Andrew's clean-conversation trick(09:45) Building SOPs with AI in an hour instead of a week(10:30) ChatGPT Pro vs. Claude: Andrew's honest comparison(11:00) How to set up an AI project: business info, ICP, SOPs, examples & styles(16:00) The power of templates (stop reinventing the wheel!)(21:30) Screen share: how Andrew organizes projects, prompts & custom styles(28:00) From aspiring pastor to bartender to SEO: Andrew's origin story(36:00) AI as the ultimate learning tool for curious kids (and adults)(45:00) How SEO changed: keyword matching → RankBrain, BERT & semantic search(48:30) User metrics, mobile-first indexing, and ending the search journey(51:30) Topical authority explained: embeddings, content clusters & internal links(54:00) Why sites dip after agencies leave (core algorithm updates + historical metrics)(56:00) The "Could ChatGPT give them this?" content test(56:45) Where to connect with AndrewQuotable Moment"You cannot let the AI decide what abstract concepts mean. You have to define it — and if you give it an example, that's even better." — Andrew AnsleyConnect with Andrew AnsleySkool Community (AI Marketeers)YouTubeAndrew's article on Search Engine LandMentioned in This EpisodeContent Sprout (Andrew's SaaS)n8n (open-source automation alternative to Zapier)GoHighLevelKoray Tuğberk Gübür (topical authority & entity SEO)Bill Slawski (SEO research pioneer)Alex Hormozi & Sam Ovens (Skool)Connect with CrystalWebsiteLinkedInText me your questions or comments!Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)Here's a quick question: Are people actually finding your products on Google?If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.No tech headaches, no fluff. Join us at  Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)Here's a quick question: Are people actually finding your products on Google?If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.No tech headaches, no fluff. Join us atSupport the showFree checklist: Is your Shopify store quietly losing sales? Run the 5-minute self-check →Book a Shopify Store Strategy Call With Crystal!Want to follow up on what you've heard? Search the podcast!AFFILIATE LINKS:Start your Shopify Store!Get SurferSEO!Metricool (to be everywhere online, you NEED a social media scheduler!)Grid and PixelNote: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!

"You want to own the message and your narrative."Strong communication is about more than delivering a message—it's about building trust over time. As Zoom's Chief Marketing Officer, Kim Storin has helped shape communication at one of the world's most recognizable brands, balancing empathy, transparency, and consistency in an era of rapid technological change. In this episode of Think Fast, Talk Smart, Storin joins Matt Abrahams to discuss how leaders can communicate with authenticity, navigate crises with clarity, and build cultures rooted in transparency. They explore the art and science of shaping perception, maintaining connection in hybrid workplaces, and creating messages that solve problems—not just capture attention.Key Takeaways:Lead with authenticity and transparency. Clear, honest communication builds trust—especially during periods of change or crisis.Own your narrative. Consistent messaging and a clear story shape how others understand your brand, team, or ideas.Activity:Before your next team update or difficult conversation, ask yourself: "What information can I share that will build trust?" Include one additional point of context or reasoning that helps your audience better understand the decision.Printable Expanded Takeaways & ActivitiesEpisode Reference Links:Kim StorinEp.82 It's Not About You: Why Effective Communicators Put Others FirstConnect:Premium Signup >>>> Think Fast Talk Smart PremiumEmail Questions & Feedback >>> hello@fastersmarter.ioEpisode Transcripts >>> Think Fast Talk Smart WebsiteNewsletter Signup + English Language Learning >>> FasterSmarter.ioThink Fast Talk Smart >>> LinkedIn, Instagram, YouTubeMatt Abrahams >>> LinkedInChapters:(00:00) - Introduction (01:37) - Leading Through a Global Crisis (03:36) - Changing Brand Perception (06:50) - Building Culture at Scale (09:00) - Virtual Communication Gains & Losses (11:24) - Creating Meaningful Moments (12:34) - Communicating Through Difficulty (16:03) - The Final Three Questions (21:33) - Conclusion ********Thank you to our sponsors.  These partnerships support the ongoing production of the podcast, allowing us to bring it to you at no cost.Most Work Platforms Help People Communicate.  Some help you organize, but Zoom turns conversations into outcomes. Try Zoom Mate today

What does it take to leave a successful career, bet on yourself, and build a multi-seven-figure business from scratch? In this inspiring episode of the She Believed She Could™ Podcast, Allison Walsh sits down with Katie Love, Founder and CEO of Love Social Media, to talk about entrepreneurship, personal branding, social media marketing, and creating a business that supports the life you truly want. Before becoming a sought-after social media strategist, Katie was an NBC News reporter covering presidential elections, natural disasters, and major national stories. Despite achieving her lifelong career goal, she realized she was unfulfilled and decided to take a leap of faith into entrepreneurship. What started with zero clients, zero funding, and plenty of uncertainty eventually grew into a multi-seven-figure women-led agency serving hundreds of brands. Katie shares the lessons she learned while building her business during some of life's biggest transitions—including becoming a mother, navigating the challenges of entrepreneurship during the pandemic, and creating a non-traditional family dynamic that allowed her husband to become a stay-at-home dad. Together, Allison and Katie dive into the power of founder-led brands, why authenticity is outperforming polished content, and how business owners can leverage social media to build trust, authority, and meaningful connections with their audience. You'll also learn practical strategies for creating engaging content, improving visibility online, understanding platform selection, increasing engagement, and turning your expertise into business growth. Whether you're building a personal brand, growing a business, or looking for the confidence to take the next step toward your goals, this conversation will leave you inspired to show up, be seen, and believe in what's possible. What You'll Learn in This Episode: How Katie Love built a multi-seven-figure agency after leaving her career in broadcast journalism Why founder-led brands are winning and how personal branding drives business growth The social media strategies that turn content into credibility, trust, and revenue How to create authentic content that stands out in a crowded digital landscape Katie's top tips for increasing engagement, visibility, and audience connection The content mistakes most entrepreneurs make—and what to do instead Why saves, shares, and community-building matter more than vanity metrics How to overcome fear, show up confidently online, and become the face of your brand Lessons on scaling a business, leading a team, and creating a life aligned with your values The mindset shifts that helped Katie navigate entrepreneurship, motherhood, and massive growth This episode is sponsored by AdventHealth for Women. Learn more about their Women's Health Navigation Team and how they're making healthcare simpler for women and their families at AdventHealthForWomen.com. Positioned for Partnerships™ Mini Course - Turn your platform into a revenue-generating brand opportunity—without needing a massive following. Learn how to position your brand, create a high-converting media kit, and confidently pitch partnerships so brands instantly understand your value. 

Recorded live at SocialWest 2026 in Calgary, Lauren Freund, Campaign Manager at Canva, joins host Lindsay Smith to explore what it actually takes to create content that cuts through in a crowded digital landscape.Canva is one of the world's most widely used design platforms, helping teams of every size create visual content across social media, presentations, video, and more. At Canva Create 2026, the company's latest announcements signaled a clear evolution, from a design platform with AI capabilities to an AI-first creative platform where design is the application.Lauren breaks down her content that connects framework, why the messenger matters as much as the message, how brands can balance digital presence with in-person community building, and why chasing reach and virality is the wrong goal for most marketers.Virality is a byproduct, not a strategy.Edited and produced by Takt.

Kazi Akber is a Pakistani content creator, storyteller, and host of the podcast "Kiya Kahe Ga Kazi". Based in Karachi, he is known for creating digital content, writing, and conducting interviews focused on social commentary and storytelling, often exploring topics related to Pakistani society, culture, and personal growth.The Pakistan Experience is an independently produced podcast looking to tell stories about Pakistan through conversations. Please consider supporting us on Patreon:https://www.patreon.com/thepakistanexperienceTo support the channel:Jazzcash/Easypaisa - 0325 -2982912Patreon.com/thepakistanexperienceAnd Please stay in touch:https://twitter.com/ThePakistanExp1https://www.facebook.com/thepakistanexperiencehttps://instagram.com/thepakistanexpeperienceThe podcast is hosted by comedian and writer, Shehzad Ghias Shaikh. Shehzad is a Fulbright scholar with a Masters in Theatre from Brooklyn College. He is also one of the foremost Stand-up comedians in Pakistan and frequently writes for numerous publications. Instagram.com/shehzadghiasshaikhFacebook.com/Shehzadghias/Twitter.com/shehzad89Join this channel to get access to perks:https://www.youtube.com/channel/UC44l9XMwecN5nSgIF2Dvivg/joinChapters:0:00 Theo Von, Joe Rogan and TPE5:40 Therapy and Depression 12:25 Journaling and what is courage24:24 UD King, Rap and Hassan Raheem33:45 Campaigns run on FOMO and being burger36:30 Did you work on your dream today?42:22 Who is the villain in your story and the Spiderman kiss52:00 Cold Showers, LUMS and bachpan kee stories1:00:49 Waderas, Guards and the Police1:08:00 Opinions of people online, bullying and education1:25:00 Judging people for their issues and rage baiting 1:32:00 Living in Pakistan, Just being and Elite Capture1:41:00 Consuming online content, your identity and disconnecting 1:47:00 Relationships, Small Talk and Bad Dates2:01:00 Respect Women, Male Loneliness Epidemic and Feeling Attacked2:12:00 Project Hail Mary and Ryan Gosling2:19:00 Leading, Loaded Questions and Narratives online 2:27:00 Lyari Story and the art of Storytelling2:42:30 Waseem Badami and the best orator2:49:02 Why going to the US2:51:00 Philosophy of your work, Content Strategy and Obsessions2:59:45 Yatra and Discovering Pakistan3:03:00 Kya Karay ga Kazi and Male Mental Health3:16 Asim Azhar, Arijit Singh and Heartbreaks 3:28:00 Moral Philosophy, Religion and Desartes3:44:00 Audience Questions

Are you stuck overthinking what to post on social media? In this episode, I tackle the common struggle of content paralysis and reveal how to know exactly what to post without getting caught in perfectionism. I'll share strategies to break free from self-doubt, test your content effectively, and build the confidence to show up authentically online.Streamline your content creation process and download my free Content Buddy Tutorial here: Content Buddy Tutorial.This episode was originally published in October 2024 so references of dates and seasons might be outdated, but the content and strategies are not.You want to make money on Instagram, but you're not sure what needs to be in place to make that happen. In the Instagram Income Map, a PDF workbook, you discover the 8 building blocks that determine whether you can sell online products on Instagram, from offer to conversion to content, including a self-scan that shows you exactly what you need first. Go to fastforwardamy.com/incomemap and you'll receive it instantly.Follow me on Instagram for more business and mindset tips: instagram.com/fastforwardamyDiscover my free trainings and ebooks: fastforwardamy.com/freeresources

Kazi Akber is a Pakistani content creator, storyteller, and host of the podcast "Kiya Kahe Ga Kazi". Based in Karachi, he is known for creating digital content, writing, and conducting interviews focused on social commentary and storytelling, often exploring topics related to Pakistani society, culture, and personal growth.The Pakistan Experience is an independently produced podcast looking to tell stories about Pakistan through conversations. Please consider supporting us on Patreon:https://www.patreon.com/thepakistanexperienceTo support the channel:Jazzcash/Easypaisa - 0325 -2982912Patreon.com/thepakistanexperienceAnd Please stay in touch:https://twitter.com/ThePakistanExp1https://www.facebook.com/thepakistanexperiencehttps://instagram.com/thepakistanexpeperienceThe podcast is hosted by comedian and writer, Shehzad Ghias Shaikh. Shehzad is a Fulbright scholar with a Masters in Theatre from Brooklyn College. He is also one of the foremost Stand-up comedians in Pakistan and frequently writes for numerous publications. Instagram.com/shehzadghiasshaikhFacebook.com/Shehzadghias/Twitter.com/shehzad89Join this channel to get access to perks:https://www.youtube.com/channel/UC44l9XMwecN5nSgIF2Dvivg/joinChapters:0:00 Theo Von, Joe Rogan and TPE5:40 Therapy and Depression 12:25 Journaling and what is courage24:24 UD King, Rap and Hassan Raheem33:45 Campaigns run on FOMO and being burger36:30 Did you work on your dream today?42:22 Who is the villain in your story and the Spiderman kiss52:00 Cold Showers, LUMS and bachpan kee stories1:00:49 Waderas, Guards and the Police1:08:00 Opinions of people online, bullying and education1:25:00 Judging people for their issues and rage baiting 1:32:00 Living in Pakistan, Just being and Elite Capture1:41:00 Consuming online content, your identity and disconnecting 1:47:00 Relationships, Small Talk and Bad Dates2:01:00 Respect Women, Male Loneliness Epidemic and Feeling Attacked2:12:00 Project Hail Mary and Ryan Gosling2:19:00 Leading, Loaded Questions and Narratives online 2:27:00 Lyari Story and the art of Storytelling2:42:30 Waseem Badami and the best orator2:49:02 Why going to the US2:51:00 Philosophy of your work, Content Strategy and Obsessions2:59:45 Yatra and Discovering Pakistan3:03:00 Kya Karay ga Kazi and Male Mental Health3:16 Asim Azhar, Arijit Singh and Heartbreaks 3:28:00 Moral Philosophy, Religion and Desartes3:44:00 Audience Questions

So far, 2026 has been a year defined by big market moves, shifting expectations for inflation and policy, and persistent geopolitical headwinds. This episode of J.P. Morgan's Making Sense offers a global check-in: what's held up so far, what have been the biggest surprises and what matters most for the second half of the year. Join Samantha Azzarello, head of Content Strategy, and other analysts from across J.P. Morgan Global Research as they explore what could drive markets — from equities and rates to FX and commodities — in the months ahead.   In this episode, we hear from:   Bruce Kasman, chief global economist - 2:02   Jay Barry, head of Global Rates Strategy - 5:04   Ben Ramsey, head of Emerging Markets Sovereign Credit Strategy - 12:35   Mislav Matejka, head of International Equity Strategy - 20:00   Stephen Dulake, co-head of Global Fundamental Research - 24:13   Meera Chandan, co-head of Global FX Strategy - 30:42   Greg Shearer, head of Base and Precious Metals Strategy - 35:38   Fabio Bassi, head of Cross-Asset Strategy - 40:17   This episode was recorded between June 15 - June 24, 2026.  This communication has been prepared based upon information from sources believed to be reliable, but J.P. Morgan does not warrant its completeness or accuracy except with respect to any disclosures relative to J.P. Morgan and/or its affiliates and an analyst's involvement with any company (or security, other financial product or other asset class) that may be the subject of this communication. Any opinions and estimates constitute our judgment as of the date of this material and are subject to change without notice. Past performance is not indicative of future results. This communication is not intended as an offer or solicitation for the purchase or sale of any financial instrument. J.P. Morgan Research does not provide individually tailored investment advice. Any opinions and recommendations herein do not take into account individual circumstances, objectives, or needs and are not intended as recommendations of particular securities, financial instruments or strategies. You must make your own independent decisions regarding any securities, financial instruments or strategies mentioned or related to the information herein. Periodic updates may be provided on companies, issuers or industries based on specific developments or announcements, market conditions or any other publicly available information. However, J.P. Morgan may be restricted from updating information contained in this communication for regulatory or other reasons. This communication may not be redistributed or retransmitted, in whole or in part, or in any form or manner, without the express written consent of J.P. Morgan. Any unauthorized use or disclosure is prohibited. Receipt and review of this information constitutes your agreement not to redistribute or retransmit the contents and information contained in this communication without first obtaining express permission from an authorized officer of J.P. Morgan. © 2026, JPMorganChase & Co. All rights reserved.

#935 Why do some people get all excited about starting a challenge that can change their lives, only to quit after the very first day? What are the factors pushing others forward to consistent wins? In both cases, one key element might be fear. But here's the thing. We can let fear stop us from taking action, or use the exact same mental state to keep going! That's one of the many takeaways from today's conversation with Roger Coles of My Social Designer. Liz Wilcox and I knew we had to find out what makes Roger tick after seeing how well he did in our 30-day short-form video challenge. For one, his combination of discipline and playfulness is a perfect example of what it takes to stand out online and build a creator business in 2026. From content strategy and workflow shortcuts to mindset shifts and building lucrative relationships with big brands, this chat is a goldmine. Enjoy! Show notes and more at SmartPassiveIncome.com/session935.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Recorded live at SocialWest 2026 in Calgary, Charlie Grinnell, co-CEO of Rightmetric, joins host Lindsay Smith to explore why the data brands have been collecting about themselves is only half the story.Rightmetric helps North America's leading consumer brands harness external digital data across social, search, web, app, and ad spend to uncover what Charlie calls outsights: intelligence derived from how people actually behave online rather than what they say in a survey or focus group.Charlie breaks down why traditional segmentation falls short, how AI has turbocharged the ability to count and interpret behavioral signals at scale, and what it looks like when a brand finally sees the full picture of their audience rather than the one they assumed was there.Because there's a big difference between what people say they do and what they actually do.Edited and produced by Takt.

I'm going to say something uncomfortable.The reason your personal brand isn't working probably has nothing to do with your content strategy.It has everything to do with how you're showing up.And I say that as someone who did every single thing I'm about to call out — showed up raw and rundown trying to preach something big, complained publicly about being tired, wore "I have no village" like a badge of honor, and pretended like having a baby changed nothing about my business.It did. And pretending otherwise cost me.This episode is the honest conversation about what's actually killing mom brands online — and what I changed when AI came into my second shift and forced me to stop operating from survival mode and start operating from data.IN THIS EPISODE— The 4 things moms are doing online that are quietly destroying their authority (I did all of them)— Why showing up raw and rundown while preaching something big creates a disconnect your audience can feel— The village conversation nobody wants to have — and why "I do it solo" is not the flex you think it is— Why pretending motherhood doesn't affect your business is making you less relatable AND less trustworthy— What AI actually changed for me — and it wasn't my content, it was my organization, my data, and my second shift— What the hot mom who's actually winning online does differently: structure, support, optimization, and an edited brand that knows what it isThe hot mom who's winning isn't the one who has it all figured out. She's the one who stopped performing the struggle and started showing the structure.

I'll be honest, when the outreach came in for this guest, I hesitated. Someone who writes content for other people? That is not quite my world. I live in the LinkedIn inbox, building one relationship at a time. But the more I got to know Kaila Vander Horn, Head of Content at Speedwork, the more I realized we are speaking the same language. She just comes at it from a different angle. She built Speedwork's entire social department from scratch, writes over 100 posts a month for B2B companies and executives, and is known above all else for capturing each person's authentic voice.We talked about what thought leadership actually means, why your content and your inbox conversations are more connected than you might think, and why the best LinkedIn content often has nothing to do with your product. We also went on record about emojis. You will have to listen to find out where we landed.Key TakeawaysYour content is your credibility check. When someone receives a message from you on LinkedIn, the first thing they do is visit your profile. If your content shows up, tells your story, and proves your expertise, the conversation in the inbox has a much better chance of going somewhere.Authentic voice is not accidental. Kaila meets with every client to learn who they are, what lights them up, and how they naturally speak. That process is what separates content that sounds like a person from content that sounds like a press release.A content mix matters more than posting frequency. Not every post needs to be educational or a call to action. Relatable, human content — yes, even a well-placed meme — builds the top-of-funnel trust that makes your more serious posts land.Personal profiles outperform company pages, but do not neglect either. People follow people far more readily than they follow logos. That said, a company page still matters — especially if you are running LinkedIn ads or want to build credibility through social proof.Just start. Kaila shared that 88% of LinkedIn users are lurkers. If you have been waiting until you have something perfect to say, start taking notes on your next business call. The pain points you hear every day are the content your audience is waiting for.Connect with Kaila Vander Horn: linkedin.com/in/kailavanderhorn Learn more about Speedwork: speedworksocial.comIn appreciation for being here, I have some gifts for you:A LinkedIn Checklist for setting up your fully optimized Profile:An opportunity to test drive the Follow Up system I recommend by checking this presentation page - you won't regret it. AND … Don't forget to connect with me on LinkedIn and be eligible for my complimentary LinkedIn profile audit – I do one each month for a lucky listener!Connect with me:http://JanicePorter.comhttps://www.linkedin.com/in/janiceporter/https://www.facebook.com/janiceporter1https://www.instagram.com/socjanice/Thanks for listening!Thanks so much for listening to our podcast! If you enjoyed this episode andthink that others could benefit from listening, please share it using the socialmedia buttons on this page.Do you have some feedback or questions about this episode? Leave a note inthe comment section below!Subscribe to the podcastIf you would like to get automatic updates of new podcast episodes, you cansubscribe to the podcast on Apple Podcasts or your favorite podcast app.Leave us an Apple Podcast reviewRatings and reviews from our listeners are extremely valuable to us andgreatly appreciated. They help our podcast rank higher on Apple, whichexposes our show to more awesome listeners like you. If you have a minute,please leave an honest review on Apple Podcasts.

Ever sent an email blast to your entire list and wondered who actually reads it? If you're trying to make your email marketing actually work, Kit just released an exceptional update: real subscriber intelligence. The new features they just launched make it so easy to both increase buyers on your email list AND love your audience well.The problem with most marketing funnels is that you don't know who your high-value subscribers are until the end of the funnel. Kit's CEO, Nathan Barry, framed it this way: "it's hard to love and serve people you don't know." Success depends not only on who you know, but who knows you, and that's exactly what these new features are built to fix. They help you create the kind of conversations that lead to your best partnerships and your biggest launches.The secret to conversion copywriting has always centered on voice of customer research. That means figuring out who your audience really is, what they need, and how to talk to them in a way that lands. Usually, that means hiring a smart copywriter, running surveys, or piecing together data from five different tools. Kit's 2026 product update changes that equation by building voice of customer insights directly into the platform you're already using to send emails.This episode breaks down the seven features in Kit's latest product update, what each one actually does, and how coaches and creators specifically can put them to work (without duct-taping your tools together). You'll also find answers to some of the most common questions about email marketing tips, campaign ideas, and how to actually do this well in your own list.➡️ SHOW NOTES: Grab all the links and resources mentioned in this episode on the blog here!https://www.megankachigan.com/kit-email-marketing-update-2026JOIN KIT: Get started with Kit here.CONNECT WITH MEGAN:Join My Inbox Community → www.megankachigan.com/email Website → www.megankachigan.comLinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/Threads → https://www.threads.net/@megankachiganInstagram → https://www.instagram.com/megankachigan/*Note: This may contain affiliate links, which means if you click and buy, I'll earn a commission at no extra cost to you. I never recommend things I don't love or haven't used.

In this episode of the Optimized Advisor Podcast, host Scott Heinila sits down with award-winning marketing strategist Tiffany Markarian, who brings over three decades of experience coaching financial advisors on scaling their businesses and deepening their marketing traction. The discussion opens with the evolving advisor landscape — an aging workforce, the rise of technology and AI, and the expanding geographic reach those tools enable. Tiffany cautions that technology is meant to make the back office more efficient so advisors can be more client-facing, not to replace the relationship-building and networking that actually generate qualified prospects. "Hope is not a plan," she notes, pushing back on the "post and hope" approach to content marketing. From there, the conversation turns to the core distinction between growth and scale. Tiffany argues that most practices are struggling with scale — the day-to-day capacity to serve clients well — rather than a shortage of growth opportunities. She lays out a concrete exercise: run every household in descending order of revenue, tally the hours the entire staff (not just the advisor) spends servicing each one, and tier clients honestly. The numbers often reveal that lower tiers are being over-served at a loss, while top clients point the way toward profitable niche networks the advisor didn't realize they already had. The episode also explores the choice every successful advisor eventually faces — remaining a lead "income producer" or building an enterprise — and emphasizes that both paths are valid as long as the advisor is honest about the trade-offs and listens to their staff. Tiffany and Scott close with a look ahead at continued M&A activity, rapid technology adoption, and clients demanding broader planning services, concluding that a loyal client base anchored in a clear niche is what carries an advisor through whatever changes come.   **This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at optimizedadvisor@optimizedins.com Optimized Insurance Planning

A strong marketing strategy depends on the variety and relevance of your content. In this episode, we dive into what a diverse content strategy is, why it matters, and how it can elevate your marketing efforts. We'll highlight the key benefits of producing varied content, common pitfalls to avoid, and practical tips for integrating different content types across your channels. Tune in to learn how to engage your audience more effectively, strengthen your online presence, and make your marketing work harder for you.

Live from HITEC in San Antonio, the Steve Turk and Sarah Dandashy recap the inaugural Hospitality Creator Summit, created by Anna Blue and Anthony Melchiorri, which drew 200+ attendees for a full day of networking and creator-focused education. Sara shares first impressions of the high-energy event, meeting online peers in person, and the supportive, low-ego atmosphere. A panel on “behind the brand deal” featured Margaritaville and My Place Hotels discussing how brands choose creators, partnership paths from in-kind to paid, and the challenge of tracking bookings driven by content, including working with small-audience creators for fit and aesthetic. They note sessions on newsletters and podcasting milestones, HITEC's creator booth with interview and green-screen setups, and floor trends like better booth experiences, fewer AI buzzwords but more specific integrations, data consolidation, and room automation savings, plus a push for brands to create personality-driven, value-first content.A big shout out to our sponsor Lodgify! Starting June 17th to June 30th, use promo code THM60 for 60% off00:00 Live From HITEC00:21 Sponsor Shoutout - Lodgify 00:58 Creator Summit Recap02:55 Brand Deals Panel05:09 Creator Growth Tips05:50 Meet Tyler Behind Scenes06:37 Content Booth Setup07:31 HITEC Floor Highlights08:27 Tech Trends And AI09:57 Venue Vibes San Antonio10:16 Creators Take Over10:57 Booth Snacks and Vibes11:24 Why Brands Need Content12:55 Make Value Not Ads14:19 One Post Big Impact16:05 HCS First Day Energy17:54 After Party and Wrap

Welcome back to the Homeward Podcast. In today's episode I'm answering a question I get all the time: How do you create so much content while also coaching clients, raising a family, and living a full life? I pull back the curtain on what my business actually looks like behind the scenes; from recording podcasts on walks and creating content in real time to balancing motherhood, coaching, creativity, and the everyday demands of life. This episode is about more than productivity, though. It's about commitment, consistency, and most importantly, the love of the game. I can't wait for you to listen.    Links Mentioned:  Book a Breakthrough Call: amberlilyestrom.com/breakthrough Take The Personal Money Codes Quiz: amberlilyestrom.com/moneyquiz Subscribe over on Substack Join my signature biz building program Homeward   Tag me in your big shifts + takeaways: @amberlilyestrom Did you hear something you loved here today?! Leave a Review + Subscribe via iTunes   

In this episode I answer four questions that were submitted via audio clips from my listeners: How often should we use a testimonial in the intro? How do I maximize organic discovery if my show topic isn't listed in a podcasting category? How to create an intro/outro that is unskippable. How to get large audience/famous guests on your show. I'd love to have YOU submit a question for me to answer on an upcoming episode. Just follow these simple steps: Use this Speakpipe link to record your question (it's ok to record directly on your phone). https://www.speakpipe.com/podcastingbusinessschool Use this simple script and make sure your audio clip is 60 seconds or less: "Hi this is (YOUR NAME) from (YOUR PODCAST NAME). Here is my question for Adam...."   ************* Explore my coaching options or sign up for a Discovery Call to discuss working together: https://www.podcastingbusiness.school/   Want more strategies for podcast launch, growth, and how to leverage your podcast to get more clients? Get my FREE weekly Podcasting Business School Newsletter every Thursday! https://www.podcastingbusiness.school/news   *********************  

What happens when ambitious, purpose-driven women come together to learn, connect, and elevate their brands? In this special She Believed She Could™ Podcast episode, Allison Walsh and Carolina Flores recap the unforgettable She Believed She Could Summit and Visibility Lab, sharing the transformational moments, powerful breakthroughs, and practical strategies that left attendees inspired and ready to take action. Throughout the conversation, they reflect on the summit's biggest themes—including personal branding, storytelling, public relations, podcast guesting, private podcasting, social media strategy, website development, book publishing, influencer marketing, brand partnerships, and content creation. You'll hear insights from an incredible lineup of experts who generously shared their knowledge, experience, and actionable tools to help women grow their visibility, build authority, and create greater impact through their businesses and personal brands. The episode also provides a behind-the-scenes look at Visibility Lab, where attendees received hands-on coaching, professional content creation support, brand messaging guidance, media training, and confidence-building experiences that transformed how they show up online and in their businesses. Whether you're building a personal brand, growing a business, launching a podcast, writing a book, pursuing brand partnerships, or simply looking for the confidence to step into your next level, this episode will leave you inspired and equipped with practical next steps. In This Episode You'll Learn: How to build a stronger personal brand Why visibility creates business opportunities The power of public relations and earned media How podcast guesting can grow your audience Why private podcasts are becoming a powerful marketing tool Social media strategies that build authentic communities Website essentials every entrepreneur needs How to leverage influencer marketing and brand partnerships The importance of storytelling in business growth Why confidence grows through action and implementation How strategic networking accelerates success The role of community in personal and professional growth If you've ever felt stuck, uncertain about your next step, or hesitant to put yourself out there, this conversation is your reminder that your story matters—and your next opportunity may be one courageous step away. Positioned for Partnerships™ Mini Course - Turn your platform into a revenue-generating brand opportunity—without needing a massive following. Learn how to position your brand, create a high-converting media kit, and confidently pitch partnerships so brands instantly understand your value. 

Are you struggling to attract new clients through your social media content? In this episode, I dive into the secrets that helped my clients 5X their monthly income by focusing on what I call “outer circle content.” Learn why your current strategies may not be working and discover the shifts you need to make in your content to reach new, ideal clients for your business.Download my Content Buddy Tutorial to create 10 pieces of content from a single live video or podcast! DM me “buddy” on Instagram @fastforwardamy or click here.This episode was originally published in October 2024 so references of dates and seasons might be outdated, but the content and strategies are not.You want to make money on Instagram, but you're not sure what needs to be in place to make that happen. In the Instagram Income Map, a PDF workbook, you discover the 8 building blocks that determine whether you can sell online products on Instagram, from offer to conversion to content, including a self-scan that shows you exactly what you need first. Go to fastforwardamy.com/incomemap and you'll receive it instantly.Follow me on Instagram for more business and mindset tips: instagram.com/fastforwardamyDiscover my free trainings and ebooks: fastforwardamy.com/freeresources

Something fundamental has changed in how health tech buyers do research — and if you're watching your website traffic decline, you might be misreading what it actually means.In this episode, I sit down with Suyog Deshpande, Founder and CEO of Webless AI, to dig into one of the most consequential shifts in B2B buyer behavior in a generation.Will websites die?Probably not but something big is happening.Here's what's actually happening: your buyers haven't stopped doing research. They've moved it upstream — to ChatGPT, Claude, Perplexity, and Gemini. They're building their shortlists there, forming their preferences there, all before they ever land on your website. By the time they show up, they're not browsing. They're validating.Suyog calls this the low volume, high intent era, and it completely reframes the traffic problem.This matters enormously for health tech vendors. Healthcare buying cycles run nine months or more, and around 75% of buyers go with the first vendor they contact after that research phase. If you're not on the shortlist before the process starts, your odds of winning are close to zero. The battle is won long before sales gets involved.We also get into something I find genuinely underused: the first-party intent data sitting on your own website. The queries visitors type into your site search aren't keywords anymore — they're prompts, often 100 to 200 words long, and they tell you exactly what content to create to get cited by AI engines.Full disclosure: we use Webless at healthlaunchpad.com and it's one of the most useful things we've implemented in the past year. We've lived the traffic dip, made the pivot, and we're now seeing inbound opportunities increase even as overall volume has flattened out.If you're wrestling with declining traffic or trying to figure out what AEO actually means in practice, this episode will give you a clear framework for what your website is really for in the age of AI search.Key Topics:"(00:00:00)" Introduction"(00:05:30)" Why Websites Were Built for Google, Not Buyers"(00:07:00)" Will Websites Go Away?"(00:09:00)" AI Search Engines as the New Top of Funnel"(00:10:30)" Unpacking Low Volume, High Intent"(00:12:00)" The Shortlist Problem in Healthcare Buying"(00:15:30)" How Webless Helps Brands Surface in AI Search"(00:18:00)" Sponsor Break: Health Launchpad AIO Audit"(00:19:30)" Prompts, Not Keywords: The New Content Challenge"(00:21:00)" What Webless Actually Is on Your Website"(00:23:00)" Content Strategy vs. Measurement for AEO"(00:24:30)" Real Results: Traffic Down, Inbound Opportunities Up"(00:26:00)" Where to Find Webless AI and Closing"(00:27:00)" Four TakeawaysIf you are interested in discussing this or any other topic, let's have a chat.  Reach out to me directly to schedule a no-obligation discussion. This isn't a sales call, but rather an opportunity to talk through your questions and challenges.Follow me on LinkedIn.Subscribe to The Healthtech Marketing Show on Spotify or watch us on YouTube for more insights into marketing, AI, ABM, buyer journeys, and beyond!Thank you to our presenting sponsor, HealthcareNOW, 24/7 expert shows, interviews, and podcasts, powering healthcare leaders with innovation, policy, and strategy insights.

Your first marketing post works — but it works once. You need a strategy for showing up consistently, building trust, and moving people through the funnel. This episode shows you how to use AI to build 30 days of content in one sitting.The episode introduces three types of content: story posts that build trust, education posts that demonstrate expertise, and promotion posts that invite action. At least one in every three posts includes a clear CTA.A copy-paste prompt generates the entire 30-day calendar from your specific business details — who you help, what problem you solve, and your current offer. Every post is scripted with captions ready to paste and simple photo/video directions. The 30 days follow a deliberate arc: days 1-10 build trust, days 11-20 show expertise and proof, days 21-30 lean into the offer.The episode also shares six principles from 15 years of coaching content creators: keep it simple and follow the scripts; prioritize momentum over perfection; capture real moments rather than staging content; volume still wins; help first by writing to beginners, your former self, or someone you care about; and curate others' knowledge for your audience to become "50-mile famous."For now, post to Instagram and Facebook. Later episodes will add Google My Business, blog, email, and podcast.Download the free 30-day content strategy prompt in the show notes.Next episode: Part VI — building your referral funnel.Connect with Chris Cooper:Website - https://businessisgood.com/

Hyla Nayeri co-founded 437, a bootstrapped activewear brand, into an eight-figure business— and she did it by simplifying ruthlessly, betting on organic social and influencer marketing, and protecting a culture that includes a four-day workweek. For more on 437 and show notes click here Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

This Summer SEO Rewind episode is one you may have missed, but it is worth coming back to in 2026 ...especially if you're trying to create content that actually helps your audience instead of just adding more noise to the internet.In this conversation, I'm joined by Christine McLean Lewis to talk about how content and expertise work together, why your content should be built around the customer experience, and how different types of content assets:blog posts, videos, case studies, podcasts, social content, and more ...can support your audience at different points in their journey. Christine explains that a content asset is anything you create to solve a specific problem or answer a customer's question, which is such a helpful way to think beyond “just write another blog post.”This episode also digs into linkable assets, original research, social proof, user-generated content, and why case studies matter so much when you want your content to build trust. Not just traffic.And honestly? In 2026, this message matters even more. With AI-generated content everywhere, the brands that stand out are the ones willing to bring real expertise, real examples, real customer insight, and real proof into their content. Christine's best advice still hits: don't follow the crowd. Instead, showcase your expertise.So if you're a solopreneur, small business owner, ecommerce seller, or content creator wondering how to make your content more useful, more strategic, and more connected to your actual customers, this rewind episode is a perfect listen. Think of it as a reminder that better SEO starts with better service to the person on the other side of the screen.Text me your questions or comments!Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)Here's a quick question: Are people actually finding your products on Google?If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.No tech headaches, no fluff. Join us at  Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)Here's a quick question: Are people actually finding your products on Google?If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.No tech headaches, no fluff. Join us at aise  Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)Here's a quick question: Are people actually finding your products on Google?If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.No tech headaches, no fluff. Join us atSupport the showBook a Shopify Store Strategy Call With Crystal!Want to follow up on what you've heard? Search the podcast!AFFILIATE LINKS:Start your Shopify Store!Get SurferSEO!Metricool (to be everywhere online, you NEED a social media scheduler!)Grid and PixelNote: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!

Welcome back to the Homeward Podcast. In today's episode I'm diving into the conversation everyone seems to be having right now: the Yap Challenge. But instead of talking about algorithms, tactics, or whether the trend is "good" or "bad," I want to explore what I think is actually happening beneath the surface. I share why I believe the success of the Yap Challenge has far less to do with a tiny microphone and far more to do with courage, authenticity, repetition, and the willingness to be fully seen.  This episode is an invitation to stop obsessing over what everyone else is doing and start owning your own medium, your own message, and your own version of "yapping," because the real magic isn't in the trend. It's in the courage to be as fully YOU as possible.  I can't wait for you to listen. Links Mentioned: Book a Breakthrough Call: amberlilyestrom.com/breakthrough Take The Personal Money Codes Quiz: amberlilyestrom.com/moneyquiz Subscribe over on Substack Join my signature biz building program Homeward   Tag me in your big shifts + takeaways: @amberlilyestrom Did you hear something you loved here today?! Leave a Review + Subscribe via iTunes 

Sean Reyes noticed that every shock absorber looks identical from the outside—and none of the automotive brands detail what's actually inside. So he built ShockSurplus, an education-first automotive parts company that turned that information gap into a bootstrapped, eight-figure business. For more on Shock Surplus and show notes click here Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

AI is changing how people discover, evaluate, trust, buy, create, hire, and compete. The bigger question is whether your business model is built to survive a future where attention is fragmented, trust is harder to earn, execution is easier to automate, and buyers have more options than ever. Learn how to activate the M.A.S.S. Effect Business Model, a strategic ecosystem built around: • Media to create attention, trust, authority, and discoverability • Assets to create scalability, leverage, and income beyond your direct time • Strategy to create clarity, alignment, interpretation, and better decisions • Systems to reduce friction, support consistency, and keep the business moving Many businesses are addicted to acquisition because they never built retention. In an AI accelerated world, that becomes dangerous because information is easier to access, skills are being compressed, and execution is becoming automated. The real value now shifts toward trust, experience, clarity, influence, systems, and community. The future belongs to adaptive businesses that can evolve with the market, keep customers connected, turn trust into retention, and scale without breaking the founder, team, or customer experience. If your business grew tomorrow, could it actually hold the growth, or would the model collapse under the weight of what you asked for? Beyond The Episode Gems: Buy Troy's Book, Strategize Up: The Blueprint To Scale Your Business StrategizeUpBook.com Discover All Podcasts On The HubSpot Podcast Network Get Free HubSpot Marketing Tools To Help You Grow Your Business Grow Your Business Faster Using HubSpot's CRM Platform Support The Podcast & Connect With Troy:  Rate & Review iDigress: iDigress.fm/Reviews Follow Troy's Socials @FindTroy: LinkedIn, Instagram, Threads, TikTok Subscribe to Troy's YouTube Channel For Strategy Videos & See Masterclass Episodes Need Growth Strategy, A Keynote Speaker, Or Want To Sponsor The Podcast? Go To FindTroy.com

Marketers love to measure everything. Robert Rose joins A. Lee Judge and Rocio Osuna on The Business of Marketing to ask a harder question: what happens to all the value marketing creates that no spreadsheet can capture?Lee makes the controversial case for pausing measurement, and Robert explains why so much of marketing's real impact, the trust, the referrals, the lurkers, never shows up in a quarterly report. From there the conversation moves into AI and the future of marketing careers, why proof of work now beats a resume, how the role of universities is shifting, the rise of fractional work, and Robert's idea that the value of content is created at consumption, not creation.CHAPTERS00:00 The value marketers never put on the spreadsheet01:45 Quality vs. quantity in content marketing04:09 Why LinkedIn matters for AI search visibility07:06 Should marketers pause measurement?10:19 The customer who referred $1M and never entered the funnel12:45 Why marketing has always been bad at measurement15:29 AI, new grads, and the vanishing entry-level job23:40 Personal brand and why the "who" matters30:06 Becoming a consultant after a layoff41:29 Value is created at consumption, not creationRocio Osuna - https://www.rocioosuna.com/Robert Rose - https://robertrose.net/A. Lee Judge https://ALeeJudge.com A. Lee Judge is the creator and host of The Business of Marketing podcast.Please follow the podcast on your favorite podcast listening platform.This podcast is produced by Content Monsta - A leading producer of B2B Content.

It's SIMPLE CONTENT SUMMER!! Today we're unpacking how to grow on social media in Summer 2026 with a simple, peaceful content strategy that we all need to get out of heads & onto the FEEDS!! Thanks to Storyblocks for sponsoring this video. Get a limited-time discount, only available through this link: https://www.storyblocks.com/tessbarclay

Bryan Green and Krissy Hoadley of The Commercial Break built a #1 comedy podcast with over 50 million downloads and absolutely no plan. Over a thousand episodes in, they're finally spilling the behind-the-scenes. What makes a show last? What's the actual creative process? And who on earth is Frankie B? Fun fact, Bryan was in my very first podcast launch cohort in 2019 which is how this show began. What listeners will take away: The mindset shift that separates podcasters who last from the ones who quit at episode twelve A simple way to choose a co-host that actually works — it has nothing to do with who makes you laugh The full, ridiculous, endearing origin story of Frankie B and why Bryan thinks he might be the secret engine of the whole show Why chasing trends, polish, and strategy is exactly backwards The 20/80 rule for showing up on days when you have nothing Notable Timestamps: 07:07 — Bryan on the "big fuck this" moments every podcaster hits and why you keep going anyway 09:59 — "Perfection is the enemy of consistency" — the line that will stick with you 13:06 — Why Bryan doesn't care if you think his podcast has too many ums 15:42 — The 20/80 rule: what to do when you walk in with nothing 17:29 — The Apple review that finally told Bryan what his show actually was 25:52 — The full Frankie B origin story (12 views, Ruby Tuesday's, and a text from Jason) 35:52 — The line Bryan won't cross, even when something is funny 37:26 — His read on the Manosphere and why most of those guys are running a grift 43:46 — The whole strategy, summed up in one sentence Links and Resources: The Commercial Break: thecommercialbreak.com Bryan Green on Instagram: https://instagram.com/bryanwgreen Frankie B on YouTube: https://www.youtube.com/@frankbennardo6063 Book a free clarity call with Allison: allisonhare.com/freecall Prefer to watch on YouTube? Voila! https://youtu.be/kFmVtTnBsjw Be sure to rate, review, and follow this podcast on your player and also, connect with me IRL for more goodness and life-changing stuff.Schedule a FREE podcast clarity call with me - Your future audience is out there. Talk to them!Sign up for the free weekly emailAllisonHare.comFollow me on Instagram, LinkedIn, Facebook, and YouTube.DOWNLOAD the free podcast equipment guide- No guesswork, no google rabbit holes, start recording todayReb3l Dance Fitness - Try it at home! Free month with this link.Feedback and Contact:: allison@allisonhare.com

Is your messaging making you memorable, or just visible?You could have the best content engine in your industry, be publishing consistently across multiple channels, and focusing on quality. But if it isn't memorable, none of it sticks.Core messaging and positioning is one of those things that sounds simple until you try to do it well. If you asked ten people in your organization what you are all about and why customers should choose to work with you, would they all broadly answer in the same way?In most organizations, the answer is no.That inconsistency shows up everywhere. In your content, on your website, in sales conversations, and in ways that are hard to trace back to the source.In part four of our seven-part B2B content strategy series, Amy Woods digs into what messaging is, what goes into a messaging framework, and how to know whether yours is working for you.Find out:What messaging is and why consistency is what makes it stickWhether you can have a B2B content strategy without clear messagingThe five components every B2B messaging framework needsHow to define your messaging and positioning through internal conversationsHow to use your messaging framework on a daily basis, including how to embed it into your AI toolsThe signals that tell you your messaging is workingWhen to review your messaging and how to update it without doing a hard pivotImportant links & mentions:Blog post about this episode: https://www.content10x.com/357Part one of the B2B content strategy series - What Is a B2B Content Strategy (And Why Does It Matter)?: https://www.content10x.com/354Part two of the B2B content strategy series — How Do You Align a B2B Content Strategy to Business Goals?: https://www.content10x.com/355Part three of the B2B content strategy series — How Does Competitor Analysis Fit Into Your B2B Content Strategy?: https://www.content10x.com/356B2B content strategy series on YouTube: https://youtube.com/playlist?list=PLVwaHzx-z4d4Rcnrh2VsUN9d47rrdMypp&si=NjYvp1Ilo26KnIF3Amy on LinkedIn: https://www.linkedin.com/in/amywoods2/Content 10x website: https://www.content10x.com/Amy's book: www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results)Timestamps:01:57 Free B2B Content Operations Benchmark Assessment02:35 What is messaging?03:44 Why a great content strategy can't exist without clear messaging04:33 Who owns messaging?05:10 Core components of a messaging framework06:55 How to define messaging through internal conversations08:35 Where messaging shows up in real-world execution09:16 Opinionated content and category positioning10:38 Embedding messaging into AI tools and workflows11:09 How to know your messaging is working (or not working)13:08 Quantitative vs qualitative signals from customers and sales13:47 Revisiting and adjusting your messaging framework16:07 Recap and what's next17:55 Wrap upAbout the host:Amy Woods is the CEO and founder of Content 10x, a creative agency that provides specialist content strategy, creation and repurposing support to B2B organizations.She's also a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content marketing.Join thousands of business owners, content creators and marketers and get the latest content marketing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter

Producing more content faster is not the same as producing content that matters. In this episode of Content Amplified, Adam Haskew, Associate Director of Brand Experience at Redis, makes the case that AI accelerates your outputs but does nothing for your strategy, and that the gap between the two is where "AI slop" gets made. Adam argues the fix is the unglamorous, old-school stuff most teams skip when they are moving fast: kickoff calls, a genuinely complete brief, and human alignment at the very start of a project, before a single word is generated. He explains why a web page is really the same as an ebook when it comes to planning, why skipping alignment creates a "snowball effect" where small problems amplify downstream, and how about an hour and a half of upfront communication removes most of the noise. He also shares how he owns a brand voice review agent at Redis that every piece of content has to pass through before it ships, and why, quoting musician Nick Cave, AI that has never felt hunger or fear still cannot replace a human point of view. If you are shipping more content than ever but learning nothing from it, this conversation gives you the red flags to watch for and a starting point to fix it.About AdamAdam Haskew is the Associate Director of Brand Experience at Redis, where he leads a three-person team focused on brand voice consistency and accurate messaging across the website, print collateral, and trade show materials. He studied English literature and started his career in magazine publishing in Chattanooga, Tennessee, then worked at software companies, an insurance provider, and SaaS companies in the Bay Area before settling into a remote role at Redis. Adam sees AI as a tool in the toolbox, not a replacement for the human judgment that turns content into something worth reading. He believes the best content starts with a clear brief and human communication, then uses AI to execute against that strategy, never the other way around.Show Notes- Connect with Adam on LinkedIn: https://www.linkedin.com/in/adamhaskew/Text us what you think about this episode!

#932 In a world of AI, ads, and algorithms, word-of-mouth marketing is the ultimate tool to wield on your path to success. So, how do you get your audience to share and recommend your stuff? Listen in on this session because, if you do a few key things right, word-of-mouth growth will follow. Actually, that's crucial. Your job isn't to game the system and trick people into clicking the share button. But if you focus on the five content principles I discuss today, you'll unlock the best free marketing there is! Don't underestimate this! For instance, you'll hear how I can trace more than $100,000 in sales back to a single SPI Community member recommending my products. Word-of-mouth is also behind the biggest successes I've had with Deep Pocket Monster on YouTube and my Card Party live event. So join me for this essential episode to leverage the most trusted and targeted form of marketing! Show notes and more at SmartPassiveIncome.com/session932.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Focusing on creating effective LinkedIn content can significantly enhance your reach, as I discovered while putting my own advice into practice. Speaking from Odense, Denmark, I share insights on setting up a LinkedIn Live for your business and how to repurpose that content into months of engaging material.After realizing that my diverse posts about travel and speaking were confusing the algorithm, I refocused my content to align with what my audience actually follows me for—using LinkedIn for business.By utilizing AI for research and crafting a focused eight-page carousel post, I saw impressive results, including nearly 3,000 impressions and new followers. This episode emphasizes the importance of a targeted content strategy and maintaining a human touch while building your online presence.Takeaways:Focusing your LinkedIn content on your core business offerings is crucial for boosting reach.Utilising AI tools like Claude AI can streamline your content creation and sourcing process.Engagement pods can harm your LinkedIn reach by creating inauthentic interaction patterns.Creating visually appealing carousels can enhance engagement and visibility on LinkedIn posts.Companies mentioned in this episode:LinkedInClaude AICanvaLouise BroganLinks referenced in this episode:louisebrogan.comwww.louisebrogan.com/raise-livewww.louisebrogan.com/momentum (for the Daily Prompt workshop)

The future of Marketing? It starts with being social-first.  In this special episode, Daniel sits down with Eric Stark, Co-founder of Slate and former NFL social media leader, to break down why every modern brand needs a social-first content strategy. Eric shares his journey from managing digital and social content at the NFL and the San Francisco 49ers to building Slate,  a content creation platform designed specifically for social teams. They dive into: - Why social teams are becoming in-house media companies - How organic social should validate paid marketing campaigns - The rise of serialized content and creator-led brand marketing And, the title of Social Media Manager is becoming outdated…they reveal what to use instead.  This episode is packed with actionable insights for marketers, creators, and brand leaders looking to build content strategies that actually perform TODAY. Slate is the one stop content creation platform for social media teams. With AI assisted video and image editing, branding, and collaboration all in one platform. No more switching between 10 different tools. Slate is built for how social teams actually work. Click here for more.  Follow Eric: LinkedIn: https://www.linkedin.com/in/ericdstark/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Google has made a couple of big announcements recently, and they could impact your small business SEO strategy. Let's chat about what's happening, what they're changing, and what they're saying you need to do to remain visible online. First up, Google released its first official guidance on AI optimization. They've also said you don't need to say AEO or GEO; in their eyes, it's all just SEO. You can read their official guidance here - https://developers.google.com/search/docs/fundamentals/ai-optimization-guideSecond, they're changing the search experience, and most queries will be answered by AI, not via a list of links on the search results page like we're used to. Finally, what does this mean for your small business? It means you need to make sure you're doing SEO, you've adjusted your content strategy to focus on what they call non-commodity content, and you're following SEO best practices to keep your business visible in this new online search experience. If you're already in Simple SEO Content or working with me 1:1, you're fine, everything we're doing is correct and is in alignment with the new guidance. If you're still trying to do this on your own, now is the time to start working together. Join me in Simple SEO Content or work with me one-on-one, and I'll guide you through what you need to do to remain visible so you can generate leads and make money.  Support the showRegister now for the free SEO class - https://www.etchedmarketing.com/registration-seo-class  My free resources are here- https://www.etchedmarketing.com/freebies  Want to work with me 1:1? https://www.etchedmarketing.com/marketing-consulting   Join me in Simple SEO Content -https://www.etchedmarketing.com/yes Join Simple Podcast SEO and learn how to grow your show quickly and easily in the self-study podcast SEO program. - https://www.etchedmarketing.com/enroll My favorite marketing tools (affiliate links) Podcast recording and editing - DescriptPodcast hosting - BuzzsproutEmail Marketing - Active CampaignMarketing Website Analytics - Clicky SEO Tool - Ubersuggest     Do you have a question you'd like me to answer on the podcast? Ask it here -  https://forms.gle/Fbrqpmss6gxUnaMj7

Happy FRIDAYY!!! It's time to get on the PULSE of social media of what's working, trending & happening on social media!! Check out Rella & use code BUSYBLOOMING for for 10% off annual plans or 3 months: https://getrella.com/?via=busyblooming00:00 INTRO 2:48 What's working: Funny tone & large text on Instagram 6:08 Headline: Meta AI & Instagram premium launch 10:34 Wins: Ego Death with views & viewing content as a web 16:44 Content idea of the week 18:04 Trending topics: Summer House & Patrick Ta drama 21:04 After-hours: How to get views on social media (The formula)

Jason Linett was sitting in a conference room full of hypnotists who believed passion and profit couldn't coexist. Meanwhile, $50,000 had just come into his account from an automated email campaign he'd set up before leaving for the convention. That week changed everything about how he thought about selling. Jason started as a close-up magician at Busch Gardens. Then he discovered hypnosis and spent 14 years working with clients one-on-one, helping them quit smoking, get over fears, and break through mental blocks. The whole job was guiding someone from "I'm stuck" to "it's behind me" without forcing anything. A few weeks after that convention, he was at a marketing event listening to speakers differently. He wasn't watching the content. He was tracking the language patterns. And he realized: the structure of every great sales conversation is identical to the structure of a hypnotic change journey. That insight built two Two Comma Club businesses and a coaching practice that teaches consultants, coaches, and service providers how to get clients without ever feeling like they're selling. In this episode, Jason breaks down his full framework: why most content hits the ground like confetti and nobody picks it up, how to solve the problem before the problem to make your offer feel like the obvious next step, what a "splinter offer" is and why his model has run 12 to 15 times across his programs, and how the velvet rope strategy pre-qualifies buyers so the sales conversation is already halfway done before it starts. He also does a live hypnosis demonstration with the hosts. You'll want to watch this one, not just listen. If you sell a service, run a coaching program, or are trying to figure out why your funnel isn't converting, this episode gives you the answer. Ready to build your funnel? Get 3 months of the ClickFunnels Scale plan for just $99: https://www.clickfunnels.com/cfradio-yt If you want to network, connect with future JV partners, find your next business partner, or just be surrounded by the sharpest entrepreneurs in the world, there's no better room than this one. Secure your seat now and join us LIVE at FHL Encore: The A.I. Era: https://www.funnelhackinglive.com/cfr

Send us Fan MailDo you have gorgeous brand photos sitting in a gallery that you barely use? The problem isn't your photographer or the quality of the images. The problem is that most brand photography sessions are planned around aesthetics instead of your actual marketing needs.In this episode, I'm breaking down exactly why service providers constantly scramble for content, even after investing in professional photos. You'll learn my 3-step process for planning sessions around your marketing system, the 5 content categories every business needs, and how Pinterest optimization changes everything about visual planning.ALL LINKS MENTIONED: https://jenvazquez.com/why-youre-always-scrambling-for-content/Support the showHere are some free things I've got coming up:Want your account audited? Pinterest Audits LIVE on YouTube. Free Pinterest Masterclass

Dr. Brian Harris built five dental practices, filled his garage with a Lamborghini, a Ferrari, a GT3, and a G-Wagon, and still wasn't any happier than when he had one office. So he did what almost no one does: he sold the practices back to his associates, went back to one location, and doubled down on the craft he actually loves. In this episode, Peter, Craig, Ian, and Brian unpack the real story behind the highlight reel. Why ego drives expansion more than strategy. Why financial success doesn't automatically create fulfillment. Why younger dentists need to rev the RPMs before they chase lifestyle dentistry. And why the ability to walk away from something you built might be the most underrated skill in the profession. Brian also shares what he's learned from nearly a decade running his own mastermind, building Smile Virtual, and doing $400K a month in production as a solo cosmetic dentist. His core message to every dentist listening: connection before conversion. Stop trying to close people. Start organizing your practice and your life around what actually makes you excited to show up. DESCRIPTION The Bulletproof Dental Podcast Episode: 437 HOSTS: Dr. Peter Boulden, Dr. Craig Spodak, and Ian de Jongh Special Guest: Dr. Brian Harris In this episode, Peter Boulden, Craig Spodak, and Ian de Jongh sit down with Dr. Brian Harris, cosmetic dentist, founder of Smile Virtual, and headliner at the 2026 Bulletproof Summit in Scottsdale. Brian shares the unfiltered story of scaling to five practices, realizing he was making less money and carrying more stress, and making the unconventional decision to go back to one office and focus on what he loves. If you've ever wondered whether more locations, more revenue, or more stuff will actually make you happier, this episode is a brutally honest look at what happens when you get everything you thought you wanted and have to recalibrate. TAKEAWAYS - Building multiple locations without the right leadership layer can leave you earning less than you did with one - Ego and approval addiction are often the real drivers behind expansion decisions - The grind phase early in your career is necessary and shouldn't be skipped - Knowing when to take the cul-de-sac back out is just as important as perseverance - Material success (cars, money, status) does not reliably increase happiness - Organizing your practice around what excites you creates better outcomes than chasing what others say you should do - Connection before conversion is the key to case acceptance and long-term practice success - Social media content works best when it's about your patients, not about you - Repetition through tools like Smile Virtual builds consultation skills that translate to real-life case acceptance - Being out of balance isn't a failure if you recognize it and course correct CHAPTERS 00:00 Opening Banter and Introductions 01:09 What Should the World of Dentistry Be Like 02:53 What Would You Tell Your Younger Self 04:29 The Case Against Lifestyle Dentistry Too Early 06:08 The Dip, the Cul-de-Sac, and Knowing When to Walk Away 07:15 What Are You Most Proud Of 09:15 Going from One Office to Five and Back Again 11:25 The Counter Narrative to Build Build Build 13:51 It Was Ego 15:17 A Garage Full of Supercars and the Same Level of Happiness 17:12 The Trap of Chasing Financial Success 18:16 Finding What You Actually Love About Dentistry 21:10 The Value of Loving Your Craft 23:51 The Strivers Curse and Being Out of Balance 26:10 Acknowledging When You're Out of Balance 28:13 Approval Addiction and Learning to Say No 30:20 People Pleasing Beyond the Operatory 32:27 Building a Personal Brand That Serves Patients 35:07 Content Strategy and Making It About Others 37:06 The Elite Mastermind and Finding Your Tribe 41:56 The Danger of Wrong-Fit Groups and Outside Influencers 44:36 Authenticity Over Sales Tactics 46:09 How Smile Virtual Builds Real Consultation Skills 49:46 Brian's Message to Every Dentist Listening 53:18 The Spirit of Service and Why It Wins 55:27 Brian's Megaphone Moment 59:09 Closing and Summit Details REFERENCES - Bulletproof Summit 2026 - https://bulletproofsummit.com/ - Bulletproof Mastermind - https://bulletproofmastermind.com/ - Smile Virtual - https://smilevirtual.com/

Join Sevyn's Social Media Bootcamphttps://socialmediaishbootcamp.com/podcast-discountEverybody wants to go viral… but what if viral content is actually keeping you broke?In this episode of the Social Proof Podcast, David Shands sits down with social media strategist Sevyn to break down the REAL reason most entrepreneurs struggle to make money online — even with thousands (or millions) of views.They dive deep into:• Why viral content doesn't automatically make money• How to turn content into a 24/7 sales machine• The difference between attention vs conversion• Building a personal brand that actually lasts• How brands are paying creators with small followings• Event marketing, affiliate income, and content strategy• The truth about social media, entrepreneurship, and monetizationSevyn also shares her personal journey through depression, entrepreneurship, network marketing, and building a powerful online brand from the ground up.If you're a creator, entrepreneur, coach, podcaster, or business owner trying to grow online… this episode is a masterclass.

If you want to scale your real estate or coaching business from $5 million to over $10 million, organic reach alone isn't going to cut it. In this special episode, Brent Daniels sits in the hot seat at a live Coaching Inc. event, interviewed by Storyteller Jet, to drop massive knowledge bombs on scaling through paid traffic and content creation.Plus, if you are stuck at $5K to $10K a month, Brent gives you the undeniable blueprint to hit six figures: get over your fear of other people's opinions, stop being selfish with your knowledge, and start livestreaming. If you want to leave a legacy of teaching and impact, this episode is your masterclass. Be a part of the TTP training program now.---------Show notes:(0:00) Beginning of today's episode(1:24) Brent's origin story and how Rich Dad Poor Dad inspired his entrepreneurial journey(2:20) Evolving from wholesaling and coaching to running a high-level Google Ads agency(4:29) Breaking down the "Alex Hormozi" content multiplication strategy(5:38) Why Meta rewards fresh creatives and why you need 30 to 40 new ads every month(7:03) Using a Video Sales Letter (VSL) to pre-qualify your inbound leads(9:25) How enforcing a minimum ad spend ($5,000/mo) protects your sales team(13:38) Biggest mistake entrepreneurs make when outsourcing their Google Ads to consultants(18:16) Stuck at $5K to $10K a month? Why you need to start livestreaming 10 hours a week(20:00) Overcoming the fear of judgment and accents to build a massive audience online(23:08) Using Zoom and a live Google Doc to control discovery calls(25:27) Why slowing down a prospect by taking live notes helps you gauge if they are a good fit(26:36) How Tom Kroll helps entrepreneurs find their true "why" and avoid burnout(29:51) Why overcoming your fear of judgment is the key to leaving a lasting legacy----------Resources:Rich Dad Poor Dad by Robert KiyosakiAlex HormoziMyron GoldenTom KrollJoe McCallJeremy HaynesEcamm LiveStreamYardHubSpot@realbrentdaniels on InstagramTo speak with Brent or one of our other expert coaches call (281) 835-4201 or schedule your free discovery call here to learn about our mentorship programs and become part of the TribeGo to Wholesalingincgroup.com to become part of one of the fastest growing Facebook communities in the Wholesaling space. Get all of your burning Wholesaling questions answered, gain access to JV partnerships, and connect with other "success minded" Rhinos in the community.It's 100% free to join. The opportunities in this community  are endless, what are you waiting for?

#929 If you understand the shift happening online right now, you have a massive advantage over anyone still playing by the old rules! This is important because 2026 is way different. In fact, many of the strategies I used to rely on have fully stopped working this year. It feels like a complete restart! Don't worry, though. The new opportunities we have more than make up for the lost revenue many entrepreneurs are seeing! I'll break it all down for you. I'll share the step-by-step plan to adapt to the new standards and accelerate your growth. For context, I'll take you back to the early days of blogging. That's when I learned the key truths of building an audience and brand online. We'll then uncover the new strategies that apply to everything from short-form videos and social networks as search engines to modern community building and updated email marketing. Show notes and more at SmartPassiveIncome.com/session929.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.