Podcasts about Content strategy

Paid ads are expensive and crowded.The brands that stand out today know how to blend organic marketing, referrals, and authentic word-of-mouth… online and offline.In this episode, Neil Twa sits down with Ashley Stanford, digital strategist and co-founder of Ice Cream Social, to unpack how entrepreneurs can lower acquisition costs, create authentic content, and turn every customer into an influencer. Ashley also shares her own journey of building a flexible business while raising kids, and why “freedom” has always been her core driver. In This Episode, We Cover:✅ How to combine paid media with organic growth channels✅ The role of authentic UGC and influencer partnerships✅ Offline referrals and why every customer can be an influencer✅ How Ice Cream Social helps brands activate word-of-mouth online✅ Ashley's journey to balancing business, family, and freedom

You got seven minutes? Nicole is coming in fast and hot with a game-changing strategy to help you level up fast AF. Take off your pants and buckle up b*tches, it's about to get bumpy… Today's episode is about to blow your MF mind when it comes to actually being coachable. No cat needs a bath excuses, it's only seven minutes. Success doesn't take time, only intention. That is exactly how Nicole grew her empire to seven figures in her first year.The truth is, this isn't a skill that we aren't always born with... but getting into the frequency of coachability is the most important piece to creating the ROI you want. So, if you're hiring a coach or going through a program and you want real MF results, this episode is for YOU. Whether you are just getting started or you are ready to slay six-figure months, Nicole's unique approach to entrepreneurship will get you to where you want to go…PS. Remember to get the five algorithm hacking posts that will help you call in more Unicorn Clients as you highlight that attractive AF transformational energy

Most chiropractors hit a ceiling not because of lack of effort, but because of hidden gaps in their growth engine. In this conversation, Dr. Pete and Dr. Stephen reveal the five gaps that quietly hold back new patient flow: money, knowledge, skills, time, and people. You'll see how these gaps show up in every stage of practice, why they resurface as you grow, and how to recognize which ones are affecting you right now.In this episode you will:Recognize the five gaps that limit consistent new patient growthUnderstand how the gaps look different in launch, build, and scale phasesIdentify which gap is currently creating the biggest constraint in your practiceDiscover why gaps reappear at new breakpoints in growthLearn the importance of assessing the gaps before taking action Episode Highlights01:48 – Hear why new patients remain the number one growth gap for chiropractors02:22 – Learn how impact and income follow the value you deliver in your community03:43 – See how consistent new patient flow becomes the bridge to your bigger vision04:12 – Understand attraction, conversion, and retention as an ordered system05:18 – Discover why marketing is speaking into someone's listening and message06:35 – Recognize the importance of showing up in marketing with love and truth08:31 – Identify the skill of messaging that connects directly to what people seek10:16 – Spot the five most common gaps: money, knowledge, skills, time, and people12:12 – Find out why identifying your current gap is often the most important step15:23 – Explore how the gaps resurface at each stage of practice growth17:12 – Break down the money gap and how it impacts clinics at all levels19:13 – See how no-budget marketing starts with simple, intentional actions20:01 – Learn why bingers are buyers and how content fuels new patient growth21:01 – Understand why most practices underspend and need data-driven marketing27:02 – Unpack the knowledge, skills, time, and people gaps that limit growth33:57 - Dr. Kevin sits down with Success Partner Dr. Josiah Fitzsimmons of Lucro to talk about how chiropractors can scale their practices with better financial insights. learn how weekly bookkeeping, clear monthly reports, and expert coaching reveal where to invest and how to spot growth opportunities. Discover the strategies that maximize profitability while creating long-term sustainability in your practice. Resources MentionedJoin the TRP Remarkable Attraction Immersion - Oct 10 and 11 in Phoenix, AZ and Oct 24 & 25 in Adelaide, AUS - https://theremarkablepractice.com/upcoming-events/Win a Free Ticket to Attraction Immersion - Message Dr. Pete or Dr. Stephen with which event you want to attend on Instagram and YoutubeFor more information about Lucro, please visit: https://morelucro.comSchedule a Strategy Call with Dr. Pete - https://go.oncehub.com/PodcastPCPrefer to watch? Catch the podcast on YouTube at: https://www.youtube.com/@TheRemarkablePractice1To listen to more episodes, visit https://theremarkablepractice.com/podcastor follow on your favorite podcast app.

Is your content not attracting your dream clients? In the third episode of my 6-figure secrets series, I reveal the strategies you need to create content that stands out and draws in the clients you want to work with. Learn how to showcase your values, position yourself as an authority, and use your content to build relationships that lead to sales.PS Do you want to discover my proven method to build your first million dollar year? Access my million method training here: fastforwardamy.com/accessmillionThe doors to my brand new Authority Accelerator are open: a 90-day program that transforms you into THE go-to expert in your sector by building your own marketing machine.

  Showing up isn't just about being present--it's about owning your space, making an impact, and keeping your audience coming back for more. At amandapeartch.com we take what you're already doing, whether it's podcasting, speaking, or building your brand, and turn it into something bigger. Something that works for you. You've got the ideas, the expertise, […]

Send us a textLinkedIn Prospecting Workshop - September 22 @ 12pm CSTApply for the Tiny Marketing ClubLinkedIn | How I hit multi-six figures in year one.Ever wonder why those steady referrals that built your business suddenly dried up? In this episode, I unpack the exact strategy to reignite your referral engine without begging, pestering, or resorting to desperate tactics.After my own journey from relying on past employer referrals to building a sustainable pipeline, I've mapped the patterns that repeatedly work for B2B service businesses. The secret isn't becoming a social media superstar—it's becoming remembered, trusted, and recommended within specific circles where your expertise matters most.Discover the "niche networker" approach that blends strategic community participation with intentional LinkedIn relationship-building. Rather than passively posting content hoping someone notices, learn how to curate your feed with direct prospects, referral partners, and industry peers who can naturally connect you to opportunities. I share how one client went from zero pipeline (and three months away from missing mortgage payments) to a wait list in just six months using these exact methods.The process hinges on three key components: finding the right niche communities where your dream clients already gather, crafting a gateway offer that gives people an easy way to recommend you, and mastering the "magic DM" approach that turns LinkedIn connections into meaningful relationships without being sleazy or salesy.Want to put this into practice? Join my LinkedIn Prospecting Workshop where I'll share the templates, systems and exact approach that generated $94,000 in just 30 days—no paid ads, no spam, no cold calling. Check the show notes for details and keep marketing small but making it big!Join my events community for FREE monthly events.I offer free events each month to help you master your business's growth through marketing, sales, systems, and offer strategy. Join the community here! Are you tired of prospects ghosting you? With a Gateway Offer, that won't happen.Over the next Ten Days, we will launch and sell our Gateway Offers with the goal of reaching booked-out status!Join the challenge here.Support the showJoin the Tiny Marketing Club >>> Join the ClubCome tour my digital home :) >>>WebsiteWanna be friends? >>> LinkedInLet's chat every Tuesday! >>> NewsletterCatch the video podcast on YouTube >>>YouTube

Tools and Tactics to Outrank Local Competitors and Optimize Your Google Business Profile Discover actionable strategies for improving your local SEO through competitor analysis and Google Business Profile optimization. This episode explores how to use tools like Lead Snap and GMB Everywhere to uncover what top-ranking businesses are doing right, align your website and GBP categories for better visibility, and build a content strategy that fills ranking gaps in your market. Plus, learn how to boost local authority with backlinks, industry engagement, and AI-friendly content tactics that drive real-world results. What You'll Learn  How to identify what's working for top competitors in your local market using Lead Snap and GMB Everywhere Why aligning your GBP categories with website content is crucial for rankings Ways to create blog and service content that targets local ranking gaps and improves calls and traffic Want to beat your local competitors on Google Maps? Start by analyzing what they're doing  and then do it better. Get expert help building your GBP and content strategy by reaching out for a free local SEO consultation.   https://www.localseotactics.com/tools-for-competitor-analysis-gbp-content-strategy 

What if your book wasn't just a personal project—but the launchpad for your business?In this episode of That Will Nevr Work, Maurice Chism speaks with Kelly Schuknecht, a marketing strategist who specializes in helping authors transform their books into thriving platforms for thought leadership, business growth, and income generation.Kelly breaks down the step-by-step of turning a book into a brand, how to reverse-engineer content for offers and speaking gigs, and why writing your story is only the beginning of the real impact. Whether you've already published, or the idea's still in your head, this conversation is your green light to think bigger.

Are you posting on LinkedIn but struggling to see meaningful engagement or growth? Do you feel like your content gets lost in the feed, even though you know your audience is there? To learn a structured yet creative approach to LinkedIn content strategy that makes growth more sustainable., I interview Gus Bhandal.Guest: Gus Bhandal | Show Notes: socialmediaexaminer.com/683Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jeremy Oliver joins Jason Cassity and The Broke Agent to audit his Instagram bio and content.They lay out a full strategy to grow his account from 91 to 91,000 followers. Plus, how new agents can use hyper-local videos, storytelling, and personal branding to stand out.

#890 Sponsorships and brand deals can change the game for you as a creator. Here's the key, though. You have to know your worth. If, like many, you say yes to bad offers, it can cost you big time! In this episode, I break down what's actually working in sponsorships right now. From determining what you should charge and spotting red flags to landing deals with companies you respect, this session is a sponsorship blueprint for 2025! You'll learn why beginner creators get taken advantage of, how to find the right companies to work with, the requirements you might have to meet, and the campaign types that are the most lucrative. It's also important to remember your responsibility to your audience. So, finding and fostering long-term partnerships that enhance the experience you offer is ideal. Listen in today to find out how close relationships and storytelling play into an effective brand deal strategy. Enjoy! Show notes and more at SmartPassiveIncome.com/session890.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Q4 is the graveyard for lazy marketing. Every year, business owners crank out more posts, flood their feeds, and wonder why nothing sticks. It's not about more volume. It's about strategy, intention, and execution. And if you miss that in Q4, you're already behind.In this episode, Stoy Hall and Kristina Hall rip apart the myths the “experts” keep pushing. We tackle why Q4 is the toughest quarter of the year, how ad spend spikes and engagement plummets, and why throwing AI-generated junk into the world is only adding to the noise. We dig into rage-bait culture, the obsession with daily posting, and the lie that you need to be everywhere at once.We go deeper than tactics. We talk about mindset. Why business owners chase trends instead of building stories that actually connect. Why stock photos and polished nonsense won't move the needle. Why you need KPIs that matter, not vanity metrics. And why, if you don't already have a Q4 plan, you better make one this week or risk starting next year scrambling.This is not another “social media hacks” episode. This is the no-bullshit breakdown of what's working, what's dead, and what you should be doing right now to cut through the chaos.If you're tired of wasting time chasing algorithms, if you're ready to hear the truth about how to actually use social to grow your business, this is your wake-up call.Listen now, then watch the full episode on YouTube: https://youtu.be/KeVp7aHgAnk Learn more at blackmammoth.comWelcome to the No BS Wealth Podcast with Stoy Hall, your candid guide to financial clarity. In our third year, we're spicing things up by enhancing community ties and bringing you straight, no-fluff financial insights. Connect with us on NoBSWealthPodcast.com, and follow Stoy on social media for the latest episodes and expert discussions. Tune in, join the conversation, and transform your financial journey with us—no BS!As always we ask you to comment, DM, whatever it takes to have a conversation to help you take the next step in your journey, reach out on any platform!Twitter, FaceBook, Instagram, Tiktok, LinkedinDISCLOSURE: Awards and rankings by third parties are not indicative of future performance or client investment success. Past performance does not guarantee future results. All investment strategies carry profit/loss potential and cannot eliminate investment risks. Information discussed may not reflect current positions/recommendations. While believed accurate, Black Mammoth does not guarantee information accuracy. This broadcast is not a solicitation for securities transactions or personalized investment advice. Tax/estate planning information is general - consult professionals for specific situations. Full disclosures at www.blackmammoth.com.

It's not easy to keep pace with constant change. If you want to stand out, you need to pivot (yes, PIVOT!), adapt, and build real connection with your audience.That's the genius of Friends, a cultural phenomenon built on chemistry, community, and conversations that felt timeless. In this episode, we're decoding its lessons with the help of special guest Lisa Cole, Chief Marketing Officer at 2X.Together, we explore what B2B marketers can learn from embracing constant pivots, building your own Central Perk with your community, and why team chemistry often matters more than individual expertise.About our guest, Lisa ColeLisa Cole is currently CMO at 2X. She's a strategic marketing leader with over 24 years of experience driving transformative growth for B2B technology and professional services. As a former CMO at Huron, FARO, and Cellebrite, she has earned industry recognition for enhancing brand positioning, optimizing demand generation, and leveraging AI to accelerate go-to-market strategies. Through her earned accolades from Sirius Decisions, Forrester, and CMO Alliance and her book The Revenue RAMP, she guides B2B leaders in achieving more with less using her proven frameworks. What B2B Companies Can Learn From Friends:Pivot, pivot, pivot. In marketing, staying still isn't an option. New channels, new buyer behaviors, and now AI advancements mean marketers are in a constant state of change. Lisa explains, “Pivot is certainly one, especially now that, it seems like every week there's a new advancement… marketing as a whole is pivot. We're constantly in a period of time in between pivots is compressing.” The same way Ross couldn't move that couch without shouting “Pivot!” every marketer today needs to be ready to shift strategy, adjust direction, and keep moving forward.Create your Central Perk. Every brand needs a place where buyers feel safe, connected, and part of something bigger than a transaction. For the Friends cast, it was Central Perk, a space where they could gather, vent, and support each other without judgment. Lisa says, “You have to create a place… where your target audience, your buyers feel safe to get together and meet and engage as a community… if you care about Central Perk for your buyers, then they'll care about you too.” In B2B, that means investing in communities and experiences where customers can be candid, connect with peers, and build trust—with your brand quietly in the background.Build team chemistry. The Friends cast worked because the chemistry was real—something greater than the sum of its parts. Marketing teams are no different. Lisa says, “Sometimes it's the chemistry that matters more than the expertise. It's not necessarily that I brought together six experts.  It's the way that they work together, sometimes is the real magic.” Great marketing doesn't just come from the smartest experts; it comes from teams (in-house, partners, or both) who click, collaborate, and push each other toward a shared mission.Quote“  I'm not necessarily saying to marketers that this cast needs to be a large in-house marketing team. I'm just simply saying that the people that are in the day-to-day business of executing marketing for your organization, that there is a chemistry between them and that they are working together in a unified way.”Time Stamps[00:55] Meet Lisa Cole, CMO at 2X[01:09] Why Friends?[01:52] The Role of CMO at 2X[03:34] The Creation of Friends[07:54] The Chemistry and Dynamics of Friends[21:59] Marketing Takeaways from Friends[32:17] The Humble Leader[37:36] Introducing Brand Gravity[48:11] 2X's Content Strategy[49:46] Final Thoughts and TakeawaysLinksConnect with Lisa on LinkedInLearn more about 2XAbout Remarkable!Remarkable! is created by the team at Caspian Studios, the premier B2B Podcast-as-a-Service company. Caspian creates both nonfiction and fiction series for B2B companies. If you want a fiction series check out our new offering - The Business Thriller - Hollywood style storytelling for B2B. Learn more at CaspianStudios.com. In today's episode, you heard from Ian Faison (CEO of Caspian Studios) and Meredith Gooderham (Head of Production). Remarkable was produced this week by Jess Avellino, mixed by Scott Goodrich, and our theme song is “Solomon” by FALAK. Create something remarkable. Rise above the noise.

If you've been looking for your winning content strategy: it's hiding in plain sight! We'll discuss our favorite type of content right now: personal and less polished, while we break down real examples with viral hooks. Plus, I'm going beyond just Instagram today, I'll let you in on my favorite carousels taking both Instagram and TikTok by storm (with links!) and we'll talk about studying your own scrolling and buying habits to unlock the kind of content that drives engagement and sales, all while keeping things authentic and fun.In this episode we'll be covering:Discovering your winning content strategy through observation, leaning into what's already working on Instagram and TikTok.A real-life listener success story: growing to 126,000 followers in just one year using content hooks I've shared on this podcast!How to analyze viral brands outside your niche to inspire fresh and effective content ideas.The Nitro Bar's repeating, human-focused content formulas that keep outperforming the typical marketing guru advice.Creating your own carousel posts with candid photos and overlaying text.Human connection, emotional storytelling, and authenticity are more powerful than overly-polished, scripted posts.A little self-reflection on your own buying and scrolling behavior to help shape your unique content strategy.Featured content in this episode:Cozycornerkai: Solo dates I loveAshleyKburns: The stuff Zillow won't tell youKaylaskitchandfix: Carousel dayChacekitchen: Soup season CarouselCourthaynes4: How to heal from anxiety Btswsuki: Websites I can't live withoutMita.studioo: Next projects on my sewing listInspirewithyas_: Books I think every highly sensitive girl should readAnnnamiller: Top books I recommend as a Christian therapistRecommended episodes:Episode 062: Why You Don't Need Fancy Content to Stand OutEpisode 074: How to Humanize Your Account When You Feel Stuck in Business ModeEpisode 076: Create Content That Makes Them Want to Keeping Coming BackEpisode 077: Simple B-Roll and Strong Hooks for Low-Effort, High-Impact Instagram ContentSend a message!Join me in the Reels Lab! Love this conversation? Make sure to follow and subscribe so you never miss an episode. Connect with me on Instagram!

What happens when a marketing strategist accidentally ghosts her favorite social platform all summer?In this episode, Allison Hardy gets real about why she took an unintentional break from Instagram Stories, and what that break revealed about her business, her boundaries, and what truly moves the needle.If you've ever felt like the emotional rollercoaster of social media is too much (you're not alone!), this episode will help you to reassess, reset, and return on your own terms, or not at all. Because yes, you can take a break. And no, it doesn't mean your business will fall apart.TAKEAWAYS:Your business can (and probably will) survive if you take a break from a platform. Sometimes, it might even grow.Knowing what actually drives results in your business is way more important than doing what everyone else is doing.Just because a platform works doesn't mean it works for you.Creating strict boundaries around content consumption can drastically improve your mental health.Identifying your "tipping point" (what truly moves your business forward) helps you make smarter, more sustainable decisions.RESOURCES:Check out the blog post that accompanies this episode for additional resourcesListen to the 6-Figure Secrets podcast episode about tipping pointsWant to see what a high-converting sales email actually looks like? Grab The $80,000 Email Template! This is the exact email that brought in $80K in sales in 2024 (yep, really!) and a breakdown of why it works, so you can write emails that do the heavy lifting for you.CONNECT WITH ALLISON: Follow Allison on Instagram DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review. This helps us to reach more online coaches who are creating a thriving 6-figure business. Music courtesy of www.bensound.com

This episode is part of the AI Summary series covering the AI Search Manual chapter by chapter. Chapter 11 looks at how to build a content strategy for LLM-centric discovery, where AI systems—not just search engines—are the ones retrieving and synthesizing information.We explore how GEO content production starts with data-backed strategy, using tools like query and entity matrices to capture the full scope of a topic. The discussion then moves into practical steps for writing content that AI can understand, including semantic chunking, semantic triples, and the use of unique, specific insights that stand out in retrieval.The episode also highlights why entity co-occurrence and disambiguation matter, how structured data can go beyond Schema.org with custom ontologies and internal knowledge graphs, and why readability, originality, and diversified formats improve retrieval and citation. Finally, we outline the three laws of generative AI content, which clarify how AI should augment but not replace content strategy.Read the full chapter at ipullrank.com/ai-search-manual

What does it take to build a life in a new country? On this episode of Sync or Swim, host Giacomo Ladas speaks with Stephanie Ford, Head of Content Strategy at Moving2Canada, about the newcomer experience in Canada. Stephanie shares how Moving2Canada grew from a Facebook group into a leading resource for immigration and settlement, and reflects on her own journey from Australia. The conversation covers key housing challenges, from misconceptions about basement suites to differences in rental rules across provinces. Stephanie offers practical advice on preparing documents, avoiding scams, and building credit, along with tips like starting with short-term accommodation before signing a lease. Tune in for insights on what newcomers face and how to make the transition smoother!   Key Points From This Episode:   Introducing guest Stephanie Ford, Head of Content Strategy at Moving2Canada. Moving2Canada's journey since starting as a Facebook group in 2011. Why Moving2Canada's free immigration resources are vital for accessibility. A breakdown of Stephanie's personal journey moving from Australia. Early challenges newcomers face: housing, healthcare, banking, and immigration rules. Misconceptions about basement suites and provincial rental laws. Exploring stigma around renting in Canada compared to Europe and Australia. Why Toronto and Vancouver tend to attract the most newcomers despite high costs. Tips for renters: credit scores, references, and landlord expectations. Key documents to prepare: references, bank statements, and proof of funds. Common mistakes, including scams and signing leases before knowing neighbourhoods. Short-term rentals as a safer first step before committing to long-term rentals. Tips for building credit from scratch as a newcomer in Canada.   Quotes:   “We're really designed to support newcomers throughout the entire immigration and settlement journey at no cost to them.” — Stephanie Ford [0:04:10]   “Housing can be surprisingly expensive [for newcomers], which can be a really significant challenge, especially in the first few years.” — Stephanie Ford [0:07:49]   “Young people are attracted to cities. We're seeing that everywhere. People are moving from regional areas to cities, ideally for better economic opportunities. That's played out in Canada's immigration as well.” — Stephanie Ford [0:12:45]   “If you're applying for a house, just bear in mind that your landlord wants two things. They want someone who they can trust to treat their property with care and respect, and to pay rent on time.” — Stephanie Ford [0:16:11]   Links Mentioned in Today's Episode: Stephanie Ford Stephanie Ford on LinkedIn Moving2Canada Moving2Canada on Facebook Moving2Canada on InstagramMoving2Canada on TikTok‘How to Identify Rental Scams When Searching for an Apartment or Housing'Rentals.caGiacomo Ladas on LinkedIn Rentsync Sync or Swim Podcast Sync or Swim Email  

CapeTalk’s Sara-Jayne Makwala King is joined on Weekend Breakfast by Anna Collard, Content Strategy & Evangelist at KnowBe4 AFRICA. Weekend Breakfast with Sara-Jayne Makwala King is the weekend breakfast show on CapeTalk. This 3-hour morning programme is the perfect (and perky!) way to kickstart your weekend. Author and journalist Sara-Jayne Makwala-King spends 3 hours interviewing a variety of guests about all things cultural and entertaining. The team keeps an eye on weekend news stories, but the focus remains on relaxation and restoration. Favourites include the weekly wellness check-in on Saturdays at 7:35am and heartfelt chats during the Sunday 9am profile interview. Listen live on Primedia+ Saturdays and Sundays between 07:00 and 10:00am (SA Time) to Weekend Breakfast with Sara-Jayne Makwala-King broadcast on CapeTalk https://buff.ly/NnFM3Nk For more from the show go to https://buff.ly/AgPbZi9 or find all the catch-up podcasts here https://buff.ly/j1EhEkZ Subscribe to the CapeTalk Daily and Weekly Newsletters https://buff.ly/sbvVZD5 Follow us on social media: CapeTalk on Facebook: https://www.facebook.com/CapeTalk CapeTalk on TikTok: https://www.tiktok.com/@capetalk CapeTalk on Instagram: https://www.instagram.com/ CapeTalk on X: https://x.com/CapeTalk CapeTalk on YouTube: https://www.youtube.com/@CapeTalk567 See omnystudio.com/listener for privacy information.

In this episode, Guy Bauer, founder and creative director of Umault, shares the single biggest lesson he's learned about marketing: never stop. Through analogies ranging from hand-pumped water wells to Top Gun, Guy explains why consistency matters more than perfection, why most marketing efforts will fail before they succeed, and why hitting pause is the most dangerous move a brand can make. If you've ever been tempted to cut spend or stop campaigns because results look flat, this short, punchy episode will remind you why momentum is everything.

  Showing up isn't just about being present--it's about owning your space, making an impact, and keeping your audience coming back for more. At amandapeartch.com we take what you're already doing, whether it's podcasting, speaking, or building your brand, and turn it into something bigger. Something that works for you. You've got the ideas, the expertise, and […]

  Showing up isn't just about being present--it's about owning your space, making an impact, and keeping your audience coming back for more. At amandapeartch.com we take what you're already doing, whether it's podcasting, speaking, or building your brand, and turn it into something bigger. Something that works for you. You've got the ideas, the expertise, and […] The post Accidental Influence with Amanda Pearch appeared first on Business RadioX ®.

#888 You don't need a following to win big online. With algorithms pushing content to targeted audiences, you can serve and earn right away. All it takes is connecting people in search of solutions with the tools and resources to solve their problems. This is the key to affiliate marketing! But how much can you make recommending products? Here's something that blows my mind. Since starting my business journey in 2008, nearly half of my revenue has come from affiliate marketing. That's bananas! Listen in on today's episode because I'll share my top tips to help you follow in my footsteps. These are the tried-and-true strategies that work in 2025, so don't miss out! I'll discuss YouTube as the golden platform for affiliate marketing, my "free way versus the headache-free way" strategy, content formats that convert big, and my favorite tools for next-level results. Enjoy! Show notes and more at SmartPassiveIncome.com/session888.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Send us a textWhat does it take to go from an unknown to one of the world's top marketing thought leaders — without a big budget? In this inspiring conversation, Joey Pinz dives deep with global branding and AI strategist Vladimer Botsvadze to uncover the mindset, strategies, and authenticity that fuel lasting success.Vladimer shares how he built his personal brand organically, growing from zero followers to over 130,000 without spending a dollar on ads. He explains why context beats content, how emotional intelligence is the ultimate competitive edge in the age of AI, and why leaders must put a human face on their business to thrive.From his views on Elon Musk's branding genius to lessons learned climbing mountains and playing tennis, Vladimer delivers practical, future-proof insights for anyone aiming to grow influence, trust, and impact in a crowded digital space.

Imagine a Netflix-style platform where you don't just watch shows, you create new episodes, alternate endings, and even step into the story yourself. That's the vision behind Fable, an AI company pushing the idea of “playable shows,” and it could change how we think about entertainment. It's podcast news day, so we also dig into YouTube's new collaboration tools for creators, LinkedIn's pivot toward video, and our thoughts on this move. As creators, we're standing at the intersection of opportunity and overload. The big question is, with AI, shifting platforms, and evolving audiences, are we keeping pace or getting left behind?Labor Day Sale! Empowered Podcasting Conference tickets are 50% off this week only! Visit https://www.empoweredpodcasting.com click “Buy Ticket,” and use code EPCLD50 before Friday, September 5th.Episode Highlights: [2:32] Podcast Data & Charts [6:41] Podcast Naming Strategies and Discoverability[13:49] Upcoming Podcasting Events and Conferences[18:52] AI-Powered Playable Shows and Content Creation[35:45] YouTube's New Features for Smaller Creators[41:17] LinkedIn's Shift to Video and Content Strategy[48:09] Buffer's Analysis on LinkedIn Posting FrequencyLinks & Resources: Join The Empowered Podcasting Facebook Group:www.facebook.com/groups/empoweredpodcasting⁠Get Your Tickets for The Empowered Podcasting Conference:www.empoweredpodcasting.comPodnews:www.podnews.netEmpowered Podcasting Conference Preview Article: https://bit.ly/46ktileKane Kallaway: https://www.instagram.com/kallaway/?hl=enFable AI:https://www.tiktok.com/@kanekallaway/video/7535082054816501022LinkedIn: www.Linkedin.com Podcast Day Asia:https://podnews.net/uploads/podcast-day-asia-2025.pdfPod Summit NYC:https://podnews.net/event/podsummit-yyc-2025Promote Videos with Expanded Hype Tool:https://bit.ly/3JLmpkoLinkedIn Podcast Network:https://members.linkedin.com/creators/linkedin-podcast-networkYouTube Collab Feature: https://bit.ly/4lWzqowRemember to rate, follow, share, and review our podcast. Your support helps us grow and bring valuable content to our community.Join us LIVE every weekday morning at 7 am ET (US) on ⁠Clubhouse⁠: ⁠⁠⁠ https://www.clubhouse.com/house/empowered-podcasting-e6nlrk0w⁠⁠Or Join us on Chatter: https://preview.chattersocial.io/group/98a69881-f328-4eae-bf3c-9b0bb741481dLive on YouTube: ⁠https://youtube.com/@marcronick⁠Brought to you by⁠ ⁠iRonickMedia.com⁠⁠ Please note that some links may be affiliate links, which support the hosts of the PMC. Thank you!--- Send in your mailbag question at:⁠ https://www.podpage.com/pmc/contact/⁠ or ⁠marc@ironickmedia.com⁠Want to be a guest on The Podcasting Morning Chat? Send me a message on PodMatch, here: ⁠https://www.podmatch.com/hostdetailpreview/1729879899384520035bad21b⁠

The holidays are comin' in hot... and if you're not planning your content to cut through the noise, you're gonna get drowned out by every other biz on the block (including Aunt Sally's soap shop). In last week's episode, we talked all about why product curation is the real MVP of your holiday sales strategy. This week? We're tackling part two of the equation: your content marketing plan. Because the truth is, even the best product curation won't sell if nobody knows it exists. In this episode, I'm walking you through the Q4 content principles you need to follow if you want your marketing to actually convert this season.   Here's what you'll learn: The reason clever content is killing your Q4 sales (and what to do instead) One shift that turns your product from “meh” to must-gift What your overwhelmed customer actually needs from your content (hint: it's not more emojis) The invisible copy mistake that's secretly costing you conversions How to shut down buyer hesitation before it ever bubbles up What most brands get totally wrong about email frequency (and how to fix it without annoying your list) Why sounding like a broken record might be your best Q4 strategy _______ Links Mentioned Full Show Notes https://ecommercebadassery.com/344   Gift Guide Glow-Up https://ecommercebadassery.com/glowup   Holiday Content Bundle https://ecommercebadassery.com/holiday-content   More Holiday Podcast Episodes https://ecommercebadassery.com/holidaypodcast   _______ Learn With Me Work with Me 1:1 https://ecommercebadassery.com/ecommerce-help/ https://ecommercebadassery.com/email-marketing/   Courses & Membership https://ecommercebadassery.com/membership https://ecommercebadassery.com/programs   _______   Let's Connect Website: http://ecommercebadassery.com Instagram: http://instagram.com/ecommercebadassery Membership: http://ecommercebadassery.com/membership   _______   Rate, Review, & Subscribe Like what you heard? I'd be forever grateful if you'd rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it's also valuable feedback for me to continue bringing you the content you want to hear.    Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683  

In this episode of Product Momentum, content strategist Brian Piper joins Dan Sharp and guest co-host Tim Snedden to describe the power of AI in content strategy—revealing how these tools act as creative partners, not just digital workhorses. What's at stake isn't just automation or efficiency, but a fundamental shift in how product managers, writers, … The post 171 / Harnessing AI to Transform Content Strategy, with Brian Piper appeared first on ITX Corp..

What if you could sell out an offer without even telling people what it is? Sounds impossible, right? In this episode of The Visibility Impact Show, I'm pulling back the curtain on one of my favorite strategies: secret offers.Here's what we'll cover:Why secret offers work (hint: it's not hype, it's trust).How to sell a secret offer with confidence, fun, and no-brainer pricing.The story of my very first secret offer 3 ½ years ago, 24 spots sold in less than 24 hours.Why visibility and brand trust are the real currencies that make this strategy possible.How you can use secret offers as a “temperature check” of your audience's trust.Secret offers aren't for everyone... but if you've built visibility and trust with your audience, they can be a powerful (and fun) sales tool. And if you haven't yet? This episode will show you exactly what to focus on next.✨ Ready to build the visibility, authority, and trust that makes strategies like this possible? That's exactly what we do inside OMNI https://omniqueens.com/Find out more about the Secret Offer here https://thevisibleceo.com/septofferOMNI is my full visibility system built for CEOs who want to grow online without living on their phone. If you're ready to be truly seen, more strategic, and unmistakably in demand, head to check out OMNI at www.omniqueens.com Take the FREE Quiz to find out how visible you really are at www.thevisibleceo.com/quiz https://www.instagram.com/itscrissyconner/https://www.tiktok.com/@crissyconnerhttps://www.facebook.com/crissyconnerhttps://www.youtube.com/c/crissyconnerhttps://www.linkedin.com/in/crissyconner/

What if you could sell out an offer without even telling people what it is? Sounds impossible, right? In this episode of The Visibility Impact Show, I'm pulling back the curtain on one of my favorite strategies: secret offers.Here's what we'll cover:Why secret offers work (hint: it's not hype, it's trust).How to sell a secret offer with confidence, fun, and no-brainer pricing.The story of my very first secret offer 3 ½ years ago, 24 spots sold in less than 24 hours.Why visibility and brand trust are the real currencies that make this strategy possible.How you can use secret offers as a “temperature check” of your audience's trust.Secret offers aren't for everyone... but if you've built visibility and trust with your audience, they can be a powerful (and fun) sales tool. And if you haven't yet? This episode will show you exactly what to focus on next.✨ Ready to build the visibility, authority, and trust that makes strategies like this possible? That's exactly what we do inside OMNI https://omniqueens.com/Find out more about the Secret Offer here https://thevisibleceo.com/septofferOMNI is my full visibility system built for CEOs who want to grow online without living on their phone. If you're ready to be truly seen, more strategic, and unmistakably in demand, head to check out OMNI at www.omniqueens.com Take the FREE Quiz to find out how visible you really are at www.thevisibleceo.com/quiz https://www.instagram.com/itscrissyconner/https://www.tiktok.com/@crissyconnerhttps://www.facebook.com/crissyconnerhttps://www.youtube.com/c/crissyconnerhttps://www.linkedin.com/in/crissyconner/

Episode Description - Join host Martin "Marv" Bel as he sits down with podcaster John from "What's Up with John and Rena" for an in-depth conversation about the evolution of podcasting, mental health awareness, and the art of authentic audio storytelling. From interviewing people on Skid Row to creating successful podcast partnerships, John shares his journey through the podcasting landscape and offers invaluable advice for aspiring podcasters.  Key Timestamps & Topics -  [00:00:00] - Introduction & Show Origins  ● Welcome to Pods Like Us with Martin "Marv" Quibell  ● Introduction to John and the "What's Up with John and Reena" show  ● The confusing history and evolution of the podcast  [00:01:00] - Mental Health Journey & Podcast Genesis  ● John's misdiagnosis story: from bipolar to depression and ADHD  ● Living next to Skid Row in Los Angeles (2014)  ● The birth of "Bipolar Style" podcast  ● Cautionary tale about podcast naming and mental health stigma  [00:02:00] - RSS Feeds & Podcast Evolution  ● Understanding RSS feeds as the backbone of podcasting  ● Treating first podcast as "practice feed"  ● Evolution from "Signal Jams" to "Deviant Lounge" to "What's Up"  ● The importance of adaptability in podcasting  [00:03:00] - Partnership with Reena  ● Meeting co-host Rena through Twitter/X  ● Rena's background: Jerry Springer Show producer  ● Creating a "super group" approach to podcasting  ● The concept of podcasting as a "lounge for podcasters"  [00:04:00] - Content Strategy & Social Media  ● Using X/Twitter for podcast guest discovery  ● Topic selection process for episodes  ● Recent discussions: cell phone bans in schools and concerts  ● Organic conversation development  [00:05:00] - Editing Philosophy & Audience Retention  ● Unique editing approach: cutting conversations mid-topic  ● Background editing while gaming technique  ● Achieving 110% completion rates vs. industry 70%  ● The "shave and a haircut" psychological hook  [00:07:00] - "Daily Emotions" Era  ● Transition from "Bipolar Style" to "Daily Emotions"  ● The challenge of trauma dumping in mental health podcasts  ● Learning when to pivot podcast focus  ● The consuming nature of mental health content creation  [00:08:00] - Podcasting Influences & Inspirations  ● Dean Delray's "Let There Be Talk" as major influence  ● The power of reaching high-profile rock and metal guests  ● Mark Marin's WTF show impact  ● Transitioning from music industry to podcasting  [00:09:00] - Early Broadcasting Background  ● High school radio station with actual transmitter  ● Public access cable TV experience in San Francisco  ● "Wayne's World" style local TV show  ● The "simulation" approach to content creation  [00:12:00] - RSS & Download Philosophy  ● RSS and downloadability as core podcast elements  ● Avoiding "streaming subscription hell"  ● 20 years of RSS technology celebration  ● Focus on audio vs. video debates  [00:13:00] - Rena's Background & Skills  ● Jerry Springer Show production experience  ● Natural interviewing and listening abilities  ● The maven quality: connecting people and opportunities  ● Play-by-play vs. color commentary dynamic  [00:15:00] - Interview Dynamics Analysis  ● Rena's therapeutic listening approach  ● John's self-awareness about talking too much  ● The balance between liberal and conservative perspectives  ● Finding common ground through shared topics  [00:17:00] - Jerry Springer Connection  ● Jerry Springer's appearance on "Better Call Daddy"  ● Recognition of Rena's producer skills  ● The importance of information gathering in production  [00:19:00] - Podcast Industry Observations  ● Musicians vs. music industry people comparison  ● Podcasters vs. podcast industry professionals  ● The commodification of creative passion  ● Live Nation experience and craft services anecdotes  [00:20:00] - Branding & Visual Identity  ● The critical importance of podcast naming  ● Etymology and word psychology in naming  ● Domain availability considerations  ● Logo design: "Does it look cool on a t-shirt?"  [00:21:00] - Music Rights & Audio Strategy  ● The sticky nature of music rights in podcasting  ● Recommendation for original music performance  ● Minimalist intro approach vs. TV-style intros  ● The power of simple audio stingers  [00:23:00] - Content Longevity & "Zombie Podcasts"  ● Creating evergreen content without rights issues  ● The concept of "zombie podcasts" living forever  ● Authentic vs. polished AI content predictions  ● The value of human authenticity  [00:25:00] - Life Experience as Research  ● Being kicked out at 14 and learning independence  ● Life experiences as natural podcast material  ● The balance of sharing vs. professional discretion  ● Using stage names and artistic personas  [00:27:00] - The Power of Memorable Names  ● Single-syllable name effectiveness  ● Comparison to Cher, Norm, and other one-name personalities  ● The hook quality of punchy names  ● Domain purchasing with special characters  [00:29:00] - Advice for New Podcasters  ● "Make a fucking mess" - authenticity over perfection  ● Approach podcasting as an art project  ● The mechanical aspects are teachable in a week  ● Being yourself is the hardest part  [00:30:00] - Technical Accessibility  ● Free tools and apps like Riverside  ● No excuse for technical barriers  ● Borrowing equipment to start  ● The importance of experimenting before committing  [00:31:00] - Community & Networking  ● Don't be afraid to reach out on social media  ● Asking to be guests on shows you enjoy  ● Building circular podcast community  ● The "jam session" approach to podcasting  [00:32:00] - Show Recommendations & Contact Info  ● Let There Be Talk with Dean Delray  ● Mark Marin's WTF show  ● Dave Jackson's School of Podcasting  ● Contact: lillystudios.com and deviantlounge.com  [00:34:00] - Music Discussion & Equipment Talk  ● Bass guitar preferences and Steinberger memories  ● The Police concert memories from age 12-13  ● Fender artist relations and Tony Franklin connection  ● The evolution of electronic drums integration  [00:42:00] - Future Music Projects  ● "Bomb Repair" EDM project concept  ● Uploading music as podcast episodes  ● Exploring synth music and experimental styles  ● The cassette culture connection  Key Takeaways - 1. Authenticity Over Polish: Focus on genuine conversation rather than perfect  production  2. Community Building: Podcasting success comes from connecting with other  podcasters  3. Adaptability: Be willing to evolve your show's name, format, and focus  4. Technical Simplicity: Don't let equipment concerns prevent you from starting  5. Unique Editing: Experiment with non-traditional editing to improve retention  6. Strategic Naming: Choose names that are memorable, shareable, and brandable  7. RSS Independence: Maintain downloadable content to avoid platform dependency  8. Life as Content: Your experiences are your greatest source of material  Mentioned Resources & Tools - ● Riverside (podcast recording app)  ● Hindenburg (audio editing software)  ● YouTube Sound Library (royalty-free music)  ● RSS feeds and podcast hosting platforms  ● Social media for guest discovery (X/Twitter)  Contact Information - John Lilly: Website: lillystudios.com / Podcast: deviantlounge.com  Martin "Marv" Quibell: Website: themarvzone.org / Podcast: Pods Like Us (available on all streaming platforms)  #PodcastingTips #MentalHealthPodcasting #AudioStorytelling #PodcastCommunity  #IndependentPodcasting #ContentCreation #PodcastInterview #DigitalMedia #PodcastStrategy  #AudioProduction  This episode of Pods Like Us showcases the authentic journey of podcasting evolution, from mental health advocacy to community building, offering practical insights for both new and experienced podcasters looking to create meaningful audio content. 

In this August recap, Katie shares a behind-the-scenes look at life, business, and social media strategy. From her family's annual glamping trip to Pismo Beach and the milestone of having both boys in high school, to speaking at the NABOR Symposium in Naples, this episode is a mix of personal and professional highlights.Inside the #GetSocialSmart Academy, the theme was content strategy and repurposing - Katie recaps the biggest takeaways from recent trainings, including how to create one big idea each month, repurpose video content across multiple platforms, and write captions that truly connect.Plus, Katie shares what's coming next - the reopening of her small group coaching program and September's Academy theme of Instagram. She closes with encouragement for fall: don't be like Blockbuster. Keep evolving, adapting, and moving forward in your real estate business.Whether you're a Realtor, entrepreneur, or content creator, this episode will leave you inspired to simplify your strategy and take action.Links and resources mentioned:Content Strategy Masterclass#GetSocialSmart Academy6-Week Small Group Coaching (waitlist)#GetSocialSmart Vegas MastermindKatie's YouTube ChannelLet's connect! DM me on Instagram @katielance

Are you building a website that answers your ideal client's real questions or a brochure that only talks about you? In this episode of the Real Estate Excellence Podcast, Tracy Hayes welcomes Real Estate Tomato founder Jim Cronin. Jim breaks down how agents win online today by pairing deeply targeted websites with consistently updated, authority rich content. Long tail questions drive discovery, and AI overviews now pull heavily from blog articles and market snapshots written by true local experts. If your site speaks directly to a defined persona and proves expertise with specifics, you rise above portals and generic pages. He walks through a standout case study the Lake Life directory where each lake page includes listings, drone visuals, drive times, FAQs, and monthly market snapshots. Jim shows why freshness signals and on the ground insight beat big box data, then shares his Coffee Chats system to extract stories from agents and spin them into blogs, shorts, and social posts at scale. Net effect you become the source AI cites and the site clients click. Pick one niche you love and ship one authority page this week. Add five buyer and five seller FAQs and a current month market snapshot. Repeat monthly. When you are ready to scale that cadence, book a Coffee Chat with your marketing partner and turn the transcript into blogs and posts for the next four weeks.   Highlights: 00:00-12:00 Foundations of great content ·        Why content volume matters today. ·        Audience questions as the starting point. ·        Best answer wins attention. ·        From brochure sites to problem solvers. ·        Setting the stage for the discussion. 12:00-22:00 Blogging and long-tail search ·        Multi-word queries drive discovery. ·        Blogs fuel AI overviews and snippets. ·        Consistency beats sporadic posting. ·        Writing for one clear persona. ·        Blogging's comeback in real estate. 22:00-32:00 Niche focus and authority building ·        Clear persona targeting. ·        Speaking with empathy and proof. ·        Creating lake and neighborhood hubs. ·        Turning listings into resources. ·        Authority that compounds over time. 32:00-42:00 Lake Life case study ·        Why focus on 30 lakes, not 100. ·        Pairing listings with local context. ·        Drone visuals and lifestyle content. ·        Rules, drive times, and species data. ·        Long-term lead generation results. 42:00-55:00 Freshness and ongoing updates ·        AI values current local snapshots. ·        Monthly market reporting cadence. ·        FAQs for buyers and sellers. ·        Local expertise vs national portals. ·        Linking posts to strengthen core pages. 55:00-01:13:04 Scaling with Coffee Chats and AI ·        Recording conversations to mine stories. ·        Guardrails to keep AI on brand. ·        Multiplying blogs and social posts. ·        Becoming the cited local source. ·        Final takeaways and action steps.   Quotes:  “There's no excuse for why you can't create a lot of great content… can you build enough content to prove to them that you're the best answer That's the formula.” – Jim Cronin  “Blogging is back because AI overviews and conversations are pulling from people's blog articles where the authority is.” – Jim Cronin  “These sites are going to be the ones that are showing up when people are asking AI how's the market in southwest Michigan for lake homes.” – Jim Cronin   To contact Jim Cronin, learn more about his business, and make him a part of your network, make sure to follow him on his Website, X, Instagram, Facebook, and LinkedIn.   Connect with Jim Cronin! Website: https://readtomato.com X: http://x.com/retomato Instagram: https://www.instagram.com/retomato/ Facebook: https://www.facebook.com/readtomato LinkedIn: https://www.linkedin.com/in/jimcronin/   Connect with me! Website: toprealtorjacksonville.com   Website: toprealtorstaugustine.com    SUBSCRIBE & LEAVE A 5-STAR REVIEW as we discuss real estate excellence with the best of the best.   #RealEstateExcellence #RealEstateMarketing #ContentMarketing #BloggingForBusiness #AIForAgents #SEO #LongTailSearch #LocalExpert #MarketUpdates #LeadGeneration #BrandStorytelling #IDX #NicheMarketing #PersonaDriven #SocialProof #CoffeeChats #AuthorityContent #WebsiteDesign #RealEstateLeads #LakeHomes

Struggling to compete with content creators for attention on social media? What if I told you that one innovative company decided to turn their entire team into creators instead of hiring expensive influencers?In this revealing episode, I break down how Buffer revolutionized employee advocacy by moving beyond "please share our company posts" to "please build your own personal brand." The results? 90% participation, over 2.5 million total reach, and a cultural shift that's making competitors take notice.This isn't your typical employee advocacy program - it's the future of user-generated content strategy, and it perfectly illustrates the Platform Authentic Content concepts from my book Digital Threads.In this episode, you'll discover:✅ Why traditional employee advocacy programs fail (and what Buffer did differently)✅ The three-pillar system Buffer used: Slack community, resource hub, and Creator Café workshops✅ How to shift from promotional mindset to authentic personal brand building✅ Why empowering employees as creators beats hiring external influencers✅ The impressive results: 4,100+ posts, 4M impressions, and measurable confidence growth✅ How this strategy creates authentic brand advocates who understand the creator struggle✅ Practical steps to implement this with just 3-5 employees (you don't need Buffer's resources)Perfect for: Entrepreneurs and small business owners looking for authentic content strategies, marketers struggling with creator economy competition, and business leaders wanting to build stronger employer branding while scaling content creation.Key Takeaway: Instead of competing with content creators, smart companies are creating their own creators from within - turning employees into authentic brand advocates while building their personal brands.Resources Mentioned:Digital Threads by Neal Schaffer (available on Amazon)Buffer's Team of Creators case studyLearn More: Buy Digital Threads: https://nealschaffer.com/digitalthreadsamazon Buy Maximizing LinkedIn for Business Growth: https://nealschaffer.com/maximizinglinkedinamazon Join My Digital First Mastermind: https://nealschaffer.com/membership/ Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmo Download My Free Ebooks Here: https://nealschaffer.com/books/ Subscribe to my YouTube Channel: https://youtube.com/nealschaffer All My Podcast Show Notes: https://podcast.nealschaffer.com

You have all the strategies, all the frameworks, and all the tools, but you're still not implementing them. At this point, you know the problem isn't your lack of knowledge. Today I'm switching things up from my usual strategy heavy episodes to tackle the real issue that's keeping you stuck: your mindset around marketing and content creation. After being surrounded by entrepreneurs outside my direct industry, I've realized we're complaining about posting 3 times a week while others are treating content creation like the full-time job it actually is. The truth is, we're headed toward a future where you can't afford to be on just 1 platform anymore, and if you can't manage 2 posts now, you're going to struggle when the standard becomes 6 posts across multiple platforms just to crack six figures. This isn't about adding more to your to-do list, it's about fundamentally shifting how you think about content and marketing in your business. I'm walking you through the exact mindset shifts that have allowed me to expand my marketing platforms and treat content creation like what it actually is: the primary way I make money. From stopping the comparison trap with other niches to understanding why discomfort in content creation is actually data, these shifts will change how you approach your entire marketing strategy. In today's episode, we're talking about: How to reframe every post as a salesperson knocking on 1,000 doors The difference between teaching and selling through content  Why comparing your content to other niches is sabotaging your strategy How comfort in content creation is actually preventing your growth  The mindset shift from inspiration-based posting to systematic content creation  Connect with me:  Website Join our email list! Instagram Pinterest Get creative support to turn your content into sales before, during and after your launches. From content classes to learn new campaign marketing skills, to custom designed assets completely done for you, we've thought of it all inside Sales Studio. Join today: https://highflierpowerhouse.com/retainer  Get the photoshoot, website, and content strategy you need to increase your business revenue and reputation. Apply for The Rebrand Experience https://highflierpowerhouse.com/rebrand-experience

Taylor Swift just broke the internet again, and this time joining her fiancé, Travis Kelce, and his brother, Jason, on their New Heights podcast. At its peak on August 13th, over 1.3 million people tuned in live on YouTube, making it the most-watched podcast episode ever on the platform. The demand was so intense it briefly crashed at the 1:44 mark, and today the episode sits at more than 21 million views. Spotify also reported a 3000% surge in new listeners and millions of extra streams, proving the Swift effect is alive and well. Reflecting on this, we share our thoughts on what made the interview such a cultural moment, and we also explore what indie podcasters can learn from this media milestone. One thing is clear: this wasn't just a fluke; this was a calculated strategy that is making podcast history. Episode Highlights:[01:41] Taylor Swift's Podcast Debut[06:56] Impact of her Podcast Appearance[11:25] Discussion on Podcasting Strategies[21:13] Reflections on Celebrity Influence[31:48] Insights on her Content Strategy[35:56] Discussion on  Replicating Podcasting Strategies[44:51]  Building Connection Through Authenticity and Shared Experience[49:29]Reflecting on Podcasting's Future After a Landmark MomentLinks & Resources: Join The Empowered Podcasting Facebook Group:www.facebook.com/groups/empoweredpodcasting⁠Get Your Tickets for The Empowered Podcasting Conference:www.empoweredpodcasting.comNew Heights: https://www.youtube.com/@newheightshowWhat We Can Learn From Taylor's New Height's Appearance ('Story On' podcast by Jonathan Howard): https://bit.ly/47iTrC6Remember to rate, follow, share, and review our podcast. Your support helps us grow and bring valuable content to our community.Join us LIVE every weekday morning at 7 am ET (US) on ⁠Clubhouse⁠: ⁠⁠⁠ https://www.clubhouse.com/house/empowered-podcasting-e6nlrk0w⁠⁠Or Join us on Chatter: https://preview.chattersocial.io/group/98a69881-f328-4eae-bf3c-9b0bb741481dLive on YouTube: ⁠https://youtube.com/@marcronick⁠Brought to you by⁠ ⁠iRonickMedia.com⁠⁠ Please note that some links may be affiliate links, which support the hosts of the PMC. Thank you!--- Send in your mailbag question at:⁠ https://www.podpage.com/pmc/contact/⁠ or ⁠marc@ironickmedia.com⁠Want to be a guest on The Podcasting Morning Chat? Send me a message on PodMatch, here: ⁠https://www.podmatch.com/hostdetailpreview/1729879899384520035bad21b⁠

Tune in to our weekly LIVE Mastermind Q+A Podcast for expert advice, peer collaboration, and actionable insights on success in the Probate, Divorce, Late Mortgage/Pre-Foreclosure, and Aged Expired niches!Today's episode of the All The Leads Mastermind podcast is an open forum style that dives into practical, affordable marketing strategies for probate and related real estate needs while giving agents and investors across the country a space to ask questions, share wins, and tackle challenges together. The discussion highlights the core distinctions between organic and paid traffic, the long-term nature of Google rankings, and the importance of long-tail, local keywords in probate and divorce markets. Attendees gain actionable steps such as publishing regular community-focused content, posting local data to establish authority, and using direct mail and local forums to drive traffic. The panel stresses the value of a pillar approach that positions probate, divorce, or late mortgage support as a visible, trusted part of a business and explains how consistency builds both SEO and client trust over time. Practical advice includes leveraging AI tools for drafting content while editing for authenticity, avoiding overpriced SEO schemes, and focusing on content people will actually read. Real-world examples from members illustrate success stories, from closing divorce leads after months of effort to expanding listings through collaborations and sustained lead generation. Listeners are encouraged to test small budgets, track conversions, and combine direct mail with online activity to create tangible, lasting impressions. The hosts emphasize that trust, empathy, and consistency are as important as technical SEO and recommend building a credible site filled with FAQs, local data, and client stories to invite engagement. The final takeaway challenges participants to choose one idea, implement it this week, and report back to the community next Thursday to celebrate progress and refine strategies together.Key Takeaways:- The open forum format invites audience participation and real-time problem solving.- Organic traffic requires patience and focus on long-tail, local keywords.- Publicize your expertise through consistent content and community data.- Use affordable tactics like QR codes, mail, and local forums to drive traffic.- AI drafts should be edited to preserve your voice and avoid machine-like text.- Make probate, divorce, and related services the core pillars of your business to build credibility and trust.- Test small budgets and measure conversions to optimize results.To learn more, visit https://www.AllTheLeads.com or call (844) 532-3369 to check how many leads are available in your market.#OpenForum #ProbateMarketing #RealEstateMarketing #ContentMarketingPrevious episodes: AllTheLeads.com/probate-mastermindInterested in Leads? AllTheLeads.comJoin Future Episodes Live in the All The Leads Facebook Mastermind Group:  https://facebook.com/groups/alltheleadsmastermindBe sure to check out our full Mastermind Q&A Playlist Support the show

Send us a textIn episode 65 of Podcasts Suck, Sebastian Rusk discusses the pitfalls of relying on a "vibe it out" approach, where creators post based on their fluctuating feelings, leading to inconsistency and minimal engagement.Tune in for practical insights and advice to cure your content guessing game and elevate your podcast's online presence!TIMESTAMPS[00:02:41] Podcast as content command center.[00:06:39] Closing more deals through authority.[00:10:20] Massive action for your dreams.QUOTES"It's not just about volume. It's about alignment and authority.""People don't buy from mystery. They buy from momentum."==========================Need help launching your podcast?Schedule a Free Podcast Strategy Call TODAY!PodcastLaunchLabNow.com==========================SOCIAL MEDIA LINKSInstagram: Instagram.com/PodcastsSUCKFacebook: Facebook.com/sruskLinkedIn: LinkedIn.com/in/sebastianrusk/YouTube: Youtube.com/@PodcastLaunchLab==========================Take the quiz now! https://podcastquiz.online/==========================Need Money For Your Business? Our Friends at Closer Capital can help! Click here for more info: PodcastsSUCK.com/money==========================

This is the 4th episode in my 6-part Authority Short Cuts series, designed to give you quick, high-impact ways to amplify your visibility, credibility, and client attraction. What if instead of fighting for a split second of attention on social media, you had your ideal client's full focus for twenty, thirty, even forty minutes every single week? That's the power of podcasting. It's not just content – it's an authority amplifier that builds trust faster than any algorithm can deliver. In episode 454 of the Amplify Your Success Podcast, I'll show you why now is the perfect time to launch a podcast, how hosting positions you as the trusted authority in your space, and the simple mindset shifts that keep your show consistent and client-attracting long term. If you're ready to stop chasing visibility hacks and start building real authority, this episode is your roadmap to making podcasting your most valuable business growth strategy.   Key Takeaways: [02:15] Why podcasting works better than social media for building deep trust. [05:07] How a podcast creates a 24/7 client attraction engine that never burns out. [07:22] The authority boost that happens when you're the host, not just the guest. [11:48] The real key to growth: consistency over perfection. [14:55] How podcasting creates a long-tail marketing effect that compounds over time. [18:20] Common mistakes entrepreneurs make when starting a podcast (and how to avoid them). [22:36] The mindset shift that helps you stay in the game for years, not months.   Resources Mentioned in This Episode: FREE GUIDE & SCORECARD: Feel like the best-kept secret? My proven Un-Ignorable Expert Framework is your step-by-step guide to turning your expertise into consistent, high-value client attraction by borrowing authority-rich visibility streams. Authority Brand Podcast Toolkit: Create a profitable podcast that amplifies your impact, builds credibility and builds desire with your ideal clients. Inside this toolkit, you'll get the step-by-step system to launch your own podcast – without the costly missteps that keep most experts stuck. Get your toolkit here

We dive into HIPAA‑aware marketing, choosing the right channels, SEO as the strategy spine, repurposing content at scale, and tying brand building to booked appointments. Jake also shares real numbers on healthcare CPCs, why patient lifetime value should drive spend, and what it actually takes to run a podcast.Connect with Jake Sucoff (Patient Procure)Website: patientprocure.comPersonal site: heyjakey.comTimestamps & Key Topics00:00 – Meet Jake Sucoff & Patient Procure's healthcare focus01:00 – Why niching into healthcare builds trust with physicians02:30 – HIPAA, compliance pitfalls, and having healthcare attorneys on retainer03:50 – Running a distributed agency team across time zones05:10 – Channel selection: where patients vs. peers actually spend time07:20 – SEO first: keywords → pillars → a content system that repurposes everywhere08:30 – From long‑form to short‑form: YouTube, Shorts, Reels, LinkedIn, email09:40 – Mapping the funnel: top/mid/bottom‑of‑funnel content for patients10:30 – When paid makes sense: Google Search, Performance Max, Meta12:10 – Why CRO, site health, and email foundations matter before ads13:05 – Reality check: healthcare CPCs can hit hundreds of dollars14:10 – LTV, ROAS, and making the economics work for private practices16:00 – Acquisition vs retention: generating more from patients you already have17:05 – The truth about podcasting: workload, consistency, and operations18:20 – Turning “talking” into a content engine for clinicians19:00 – Where to find Jake & final takeaways00:00 Introduction to Jake Sucoff00:48 Founding Patient Procure02:23 Navigating Healthcare Marketing03:38 Running a Distributed Team04:47 Choosing the Right Marketing Channels07:01 Content Strategy and SEO14:47 Understanding Patient Lifetime Value17:01 Challenges and Rewards of Podcasting18:55 Conclusion and Contact Information Connect with me on:All my linksBecome a guestSign up for RiversideGet Descript #DigitalMarketing #Branding #PersonalBranding #MarketingInsights #SocialMediaStrategy

Isaac Medeiros is the Founder of Mini Katana and Kanpai Foods.Isaac's content gets over 1 billion views per month. Our conversation gets into content strategy from a high level down to tactical decisions, differences between the TikTok and YouTube algorithms, and how AI will impact content creation.We also get into Isaac's origin story building consumer brands, why TikTok made food an interesting category for new products, how to get a product into retail stores, and why you shouldn't sell into retail.Isaac also shares how tariff's impacted his company. They became unprofitable overnight, and he had to move his entire supply chain from the US to Mexico in 60 days.Thank you to Sean Frank @ Ridge and Kevin Espiritu @ Epic Gardening for their help brainstorming topics for Isaac.Special thanks to Ramp for supporting this episode. It's the corporate card and expense management platform used by over 40,000 companies, like Shopify, CBRE and Stripe. Time is money. Save both with Ramp. Get $250 for signing-up here.Timestamps:(3:46) 165 million views in two days(5:15) Followers don't matter, build a binge bank(11:21) How to monetize an audience(14:36) Identify outliers for content ideas(17:13) Should founders make their own content?(19:34) Starting Mini Katana(23:39) $10m revenue in two years w/ $0 CAC(25:56) Difference between TikTok and YouTube algorithms(29:38) When to experiment with a second platform(32:20) Starting Kanpai, a freeze-dried candy company(36:54) Why freeze-dried candy wasn't popular(38:22) Why you shouldn't sell in retail(41:12) Why you should sell in retail(47:05) Downsides of selling to large retailers(49:52) Should CPG brands raise money?(57:59) Moving manufacturing from US to Mexico in 60 days due to tariffs(1:04:20) Why you don't want to be first in a category(1:08:06) Other CPG creators Isaac follows(1:09:15) Elon Musk, Charlie Munger, Mark Cuban(1:11:55) Labubu'sReferencedMini KatanaKanpai FoodsPrevious episode with Kevin EspirituPrevious episode with Sean FrankPeachy BabiesThe Marshmellow CoFollow IsaacTwitterLinkedInFollow TurnerTwitter: LinkedIn: Subscribe to my newsletter to get every episode + the transcript in your inbox every week.

#885 Social media isn't social anymore, it's just media. This fundamental shift is already having a massive impact on our results as creators and entrepreneurs. So what are the strategies that can help us master these online platforms? While we might be tempted to chase the latest trends and copy what everyone else is doing, that's not the key to success. In fact, it might be holding us back. Listen in on today's episode because I've analyzed and distilled the tactics behind the top creators of 2025. I'll share the five principles I've uncovered and the lessons learned getting billions of views on my content. We'll cover why precision beats breadth, how to go viral in your niche, and the mistake keeping most entrepreneurs stuck. You'll learn why treating each platform like an island is key, the secret to crafting powerful hooks, and how to capture value beyond likes and views. Enjoy! Show notes and more at SmartPassiveIncome.com/session885.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

You can be the best in your field… but if no one knows, you'll keep getting overlooked. In this episode of the Known series, I'm digging into the visibility gap—why so many brilliant, seasoned experts remain invisible in their industry and how to start shifting into thought leadership with authority, conviction, and clarity. We'll talk about the mindset traps, the outdated messaging models that are holding you back, and the practical moves you can make today to go from “helpful and relatable” to “trusted and in demand.” If you've ever felt like you're doing exceptional work behind the scenes but not being recognized publicly, this episode is your blueprint for change. No more staying quiet. No more safe messaging. It's time to step into your next level of leadership. Join me for a deep dive into: The real reason your dream clients aren't choosing you Why “how-to” content no longer builds authority What true thought leadership looks like in today's market How to leverage what feels basic as your most powerful content Why consistency beats perfection every time You're not the student anymore. You're the expert. Let's start showing up like it.  

In this episode of Social Media Decoded, Michelle Thames sits down with Eternity Sledge — multi-passionate entrepreneur, community leader, and founder of the Multifaceted Collective — to talk about how she turned chaos into clarity through her unique G.L.A.D. philosophy. Eternity shares how she built a purpose-driven brand rooted in wellness, impact, and authenticity, while juggling multiple businesses and nonprofit work. Tune in for a powerful conversation on content strategy, brand messaging, and how to market as a multi-passionate entrepreneur.What You'll Learn in This Episode:How Eternity developed the G.L.A.D. method to help overwhelmed entrepreneurs get clear and focusedThe mindset shifts needed to build a multi-passionate brand without burnoutHer journey from walking away from traditional education to creating her own pathThe strategy behind her wellness subscription box and community, the Multifaceted CollectiveHow she balances business and nonprofit work with a clear marketing messageTips for building visibility and impact across multiple platformsResources & Links:

We've been together in this podcast for a while now; so you know by now I'm not afraid to be honest.Lately, I've been scrolling online and feeling like every piece of content looks and sounds the same.I'm over it.And if I'm over it, I'm pretty sure you are, too.This episode is just me talking to you like you're my best friend. No filter, no script, just sharing where my head's at right now. I share why I'm craving a shift in my personal content, the behind-the-scenes of my “Hot CEO” vision, and how I'm rethinking what the FastForwardAmy brand stands for.✨ If you want to create a content system that gives you space to breathe, think, and get inspired again, join my free InstaLead Blueprint Webinar. I'll show you the 4 steps to making your content work for you instead of the other way around.Go to https://www.fastforwardamy.com/instalead or DM me INSTALEAD on Instagram.

Ever wonder which type of LinkedIn content consistently turns connections into paying clients?In this episode of LinkedIn Riches, I dive deep into the one specific type of content that has proven (time and again since 2012) to be the ultimate LinkedIn lead generation tool.WHAT YOU'LL DISCOVER:

If rejection is the price of success, how many “no's” are you willing to endure before you get your breakthrough “yes”? In this episode of the Real Estate Excellence Podcast, Tracy Hayes sits down with powerhouse agent, author, and YouTube influencer Kati Spaniak. From her beginnings in photography and graphic design to building a half-billion-dollar sales career, Kati shares the pivotal moments that shaped her journey—navigating 9/11's economic crash, re-entering real estate post-divorce, and scaling to become one of the top agents in her market. Her story reveals the discipline of hyperlocal focus, the power of rejection as a growth tool, and the necessity of deep market knowledge. Kati also opens up about her YouTube strategy that grew to over 64,000 subscribers and 3 million views. She breaks down the do's and don'ts of national vs. local content, why you must speak to one clear audience, and how she's turned her platform into a nationwide referral network. Whether you're a new agent, a seasoned pro, or a content creator looking to grow your influence, her insights on business focus, mentorship, and personal branding are invaluable. Subscribe to the Real Estate Excellence podcast and connect with us on social media for more unfiltered conversations with top industry leaders. Ready to level up your real estate game? Take Kati's challenge—commit to mastering your craft, one hyper focused step at a time.   Highlights: 00:00 - 12:45 Early Career & Breaking Into Real Estate ·        From photography to graphic design in real estate marketing ·        Launching her own marketing firm before 9/11 ·        Economic collapse forcing a career pivot ·        Partnering with her mother in real estate ·        Early industry observations before the 2008 crash 12:46 - 21:05 Restarting & Rising to the Top Locally ·        Re-entering real estate post-divorce ·        Hyperlocal strategy for market domination ·        Running the numbers to identify opportunity ·        Scaling from $3M to $24M in three years ·        Avoiding overexpansion mistakes 21:06 - 29:15 Brokerage Choices & Agent Mindset ·        Why your business isn't your brokerage's brand ·        Choosing the right brokerage model for your strengths ·        Cloud brokerages vs. traditional offices ·        Resilience through rejection ·        Coaching and continuous education 29:16 - 38:40 Building a Real Estate Team ·        Recognizing personal strengths & weaknesses via DISC ·        Early mistakes and financial pitfalls of team building ·        Paying for tasks before sharing commissions ·        The reality of turnover and agent retention ·        Location-dependent viability of teams 38:41 - 47:55 YouTube Strategy & Growth Lessons ·        Initial failed attempts with outsourced video production ·        Narrowing audience focus to sellers ·        The dangers of mixing national and local content ·        Hyperlocal channel creation for Valencia subdivision ·        Understanding YouTube's algorithm and audience trust 47:56 - 1:21:20 Referrals, Brand Power & Social Proof ·        Converting YouTube reach into a referral network ·        Vetting agents and maintaining standards ·        Balancing national reach with local presence ·        Social proof as a marketing asset ·        Using video strategically for credibility   Quotes: “Selling real estate made me a better person because it taught me how to get back up after thousands of rejections.” – Kati Spaniak “You can only speak to one person on YouTube—mixing messages will kill your channel.” – Kati Spaniak “A team is a losing proposition unless you know exactly how to structure and feed it.” – Kati Spaniak “If sellers choose the wrong agent, they can lose tens or even hundreds of thousands of dollars.” – Kati Spaniak   To contact Kati Spaniak, learn more about her business, and make her a part of your network, make sure to follow her on her Website, Instagram, Facebook, and YouTube.   Connect with Kati Spaniak! Website: https://www.katispaniak.com Instagram: https://www.instagram.com/katispaniak/ Facebook: https://www.facebook.com/katispaniak YouTube: https://www.youtube.com/channel/UChYYnJlrKrEZySmGzhzj7-Q   Connect with me! Website: toprealtorjacksonville.com   Website: toprealtorstaugustine.com    SUBSCRIBE & LEAVE A 5-STAR REVIEW as we discuss real estate excellence with the best of the best.   #RealEstateExcellence #KatiSpaniak #RealEstateSuccess #YouTubeForRealtors #HyperlocalMarketing #RealEstateTips #TeamBuilding #RealEstateAgentLife #SellerTips #RealEstateCoaching #ReferralNetwork #AgentMindset #RealEstateBranding #SocialProof #CloudBrokerage #MarketDomination #OvercomingRejection #RealEstateStrategy #ListingAgentTips #ContentMarketingForAgents

Showing up isn't just about being present--it's about owning your space, making an impact, and keeping your audience coming back for more. At amandapeartch.com we take what you're already doing, whether it's podcasting, speaking, or building your brand, and turn it into something bigger. Something that works for you. You've got the ideas, the expertise, and […]

Summary In this candid live-stream conversation, Andy chats with content creator and project leader Stuart Taylor, the mind behind the Influential PMO platform and the Stuart Taylor Project YouTube channel. They dig into the difference between influencers and thought leaders, how to choose topics that genuinely help practitioners, and what to do when metrics don't match the effort. Stuart shares practical strategies for building professional visibility on LinkedIn and YouTube, including how to craft resonant messages, handle trolls, and focus on service over self-promotion. The discussion also explores Stuart's experiment asking whether AI could manage a project. Spoiler: AI is a strong team member for first drafts and research, but a weak project manager. They wrap with career advice for today's shifting job market, including why to think like an internal consultant and how to future-proof your career by learning in public. If you're looking for insights on personal branding, creator tactics, and AI's real role in project work, this episode is for you! Sound Bites Regarding AI: "It cannot be the project manager. It's spineless. It is a weakling leader." "There is no such thing as a permanent job anymore." “Share what you know and people will be drawn to you for what you are sharing.” “Learn to make a resonating message. Learn how to share value.” “I never did this to become internet famous… What problem do I want to solve? That's it.” “Because you don't understand how the algorithm works. You think your whole network's ignoring you, and in fact, all that's happened is maybe less than 10% of your network has seen the message before the algorithm realized that your message wasn't resonating.” “It will be the penny pinching execs who want to save a few dollars, who will take your job, and they'll replace it with a machine that can do 50% of your job for a fraction of your price, and they'll live with the 50% they can't do.” Chapters 00:00 Start of Live Stream 02:13 Thoughts on Influencers and Thought Leaders 05:28 Deciding on Video Content 07:34 Views and Metrics 14:41 The Creative Process and Challenges 18:28 Sharing Knowledge and Building a Community 18:49 Navigating Social Media: The Good, The Bad, and The Trolls 19:18 Handling Criticism and Building Connections 24:37 The Role of AI in Project Management 29:10 The Future of Work: AI, Automation, and Adaptation 36:24 Staying Curious and Embracing Change Learn More You can learn more about Stuart and his work here: LinkedIn: linkedin.com/in/skt Website: InfluentialPMO.com YouTube: Stuart Taylor Project Thank you for joining me for this episode of The People and Projects Podcast! Talent Triangle: Business Acumen Topics: Leadership, Project Management, Content Strategy, Personal Branding, Career Development, LinkedIn, Artificial Intelligence, Communication, Influence, Stakeholder Engagement, Future Of Work, Creator Economy The following music was used for this episode: Music: Echo by Alexander Nakarada License (CC BY 4.0): https://filmmusic.io/standard-license Music: Chillhouse by Frank Schroeter License (CC BY 4.0): https://filmmusic.io/standard-license

Is the content you're creating community-first content?In this episode of Community we're talking all about what it really means to create community-first content, build a community-first content strategy and why connection always trumps virality.Do you want content that actually converts on social media?You may be looking at the wrong metrics.Whether you're posting to Instagram, recording a podcast, or launching a new offer, this episode unpacks how to move away from vanity metrics and lean into cultivating meaningful and profitable relationships.Tune to start building the trust that sells today! Mentioned in the Episode:The Wellness LabSend me a text!Support the showFor Your Information: • Host your podcast on Buzzsprout! •Use Code ‘PODCAST' For Your First Month For $1 Inside The Social Business Club • Join our favourite scheduling platform Later • FLODESK Affiliate Code | 50% off your first year! Don't forget to come say hi to us on Instagram @thesocialsnippet, join the Weekly Snippet or follow us on any social media platform! Website . Instagram . Facebook . Linkedin

In today's conversation, we're going to be chatting about how to optimize your content for AI Search. If you grew up in the blogging era like I did, you're probably familiar with or have heard the term search engine optimization. Today, Google isn't the only search engine anymore. People are using TikTok, Instagram, and YouTube to search for, find answers, recommendations, and plan trips, among other things. And with ChatGPT, Perplexity, and Google's Gemini, AI tools are able to pull in relevant content across not just Google, but all these social media platforms. In today's episode, we're talking about how AI search is transforming content discovery—and what you, as a creator, need to do to stay visible in this new landscape.If you're wondering how this applies to creators and influencers today, AI search will impact your reach and visibility. Creators who optimize each piece of content on the platforms they're on will reach their relevant audiences. Follow us on Instagram: @creativeeditionpodcast Follow Emma on Instagram: @emmasedition | Pinterest: @emmaseditionAnd sign up for our email newsletter.

Back-to-school season isn't just for students and parents—it's a powerful reset moment for entrepreneurs. After the summer lull, your audience is returning with fresh energy and a renewed focus on solving problems they've been putting off. Are you ready to meet them with the right content strategy?This raw, unfiltered episode cuts straight to the heart of what's happening right now in your business. Your website visits, podcast listens, and YouTube views likely dipped over the summer months as your audience prioritized vacations and family time. But now they're back, scrolling feeds and opening emails with purpose. This seasonal shift creates the perfect opportunity to reconnect and provide solutions.The way you communicate with your audience needs an urgent update. The "two-swipe rule" is real—if your email requires more than two thumb scrolls, you've already lost their attention. This threshold varies by age too, as older audiences often use larger text settings on their devices. Your email strategy should focus on brevity: three sentences maximum with a single, clear call-to-action directing readers to your content hub. Stop overwhelming subscribers with roundups and multiple links.Your website strategy deserves equal attention. Sending traffic directly to YouTube or podcast platforms is a missed opportunity to engage visitors with your broader ecosystem. Instead, funnel all traffic to your website where videos and audio are embedded within comprehensive blog posts. This creates a "spider web" effect, increasing the likelihood visitors will discover your services and spend more time with your brand. Remember, providing value isn't about cramming information into emails—it's about creating pathways to your valuable website content.Ready for more unfiltered entrepreneurial advice? Check out our premium podcast "Unhinged" where we deliver this type of actionable content three times weekly. Your business deserves this level of strategic clarity as we enter this pivotal season of audience reconnection and growth.Support the show