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Thousands of business owners spend years chasing followers, likes, views, and algorithms, only to wonder why none of it is showing up in their bank account.In this episode, I break down 10 social media strategies that are actually designed to generate revenue, not vanity metrics. You'll learn how to use social media to build trust, authority, visibility, community, social proof, and ultimately create more opportunities for people to buy from your business.We'll also look at some of the biggest mistakes businesses make on social media, including random posting, chasing followers without a strategy, ignoring lead generation, failing to build authority, and creating content for the algorithm instead of the customer.The goal of social media isn't to become famous. It's to become trusted. The businesses that win don't just build audiences. They build communities, authority, and movements that lead to revenue and profitability.Social media doesn't fail. Bad strategy does.Subscribe for more practical business, marketing, and growth strategies, and let me know in the comments: which area of your social media strategy needs the most improvement?About Brad SugarsInternationally known as one of the most influential entrepreneurs, Brad Sugars is a bestselling author, keynote speaker, and the #1 business coach in the world. Over the course of his 30-year career as an entrepreneur, Brad has become the CEO of 9+ companies and is the owner of the multimillion-dollar franchise ActionCOACH®. As a husband and father of five, Brad is equally as passionate about his family as he is about business. That's why, Brad is a strong advocate for building a business that works without you – so you can spend more time doing what really matters to you. Over the years of starting, scaling and selling many businesses, Brad has earned his fair share of scars. Being an entrepreneur is not an easy road. But if you can learn from those who have gone before you, it becomes a lot easier than going at it alone.Please click here to learn more about Brad Sugars: https://bradsugars.com/Build a Business That Gives You More Time, Money & Life: Get The $100M Playbook: https://go.bradsugars.com/100m-playbook-ebook
#Localization #Globalization #ServiceNow #AI A translation can be word-for-word accurate and still be completely wrong. In this episode, Bobby Brill sits down with Sam Smyth, Product Manager on the globalization side at ServiceNow, to get into what happens after you decide to go multilingual — the tools, the governance, and the quiet work nobody sees until it breaks. Sam spent fifteen years in localization operations and management before joining ServiceNow, and he's blunt about what actually goes wrong: it's rarely the translator. It's the content you sent them. We get into Localization Workspace, the new globalization agent that builds a glossary from your knowledge articles in minutes, why every customer still insists on a human in the loop, and the one mistake that will break your product UI in six languages at once. Past Localization episodes: https://youtu.be/4ka4qLk8Uj0 https://youtu.be/cGXCnABXKow Guest: Sam Smyth, Product Manager - ServiceNow Chapters 00:00 "People don't see localization until it goes wrong" 00:22 Translation vs. localization — a quick recap 00:56 Meet Sam Smyth: fifteen years in localization 01:37 When a perfect translation is still wrong 03:34 Why customers don't want to leave the platform 04:07 Localization Workspace: no more spreadsheets and email chains 05:13 The surprise: everybody still wants a human in the loop 05:38 Speed, cost, quality — picking all three 06:55 Inside the globalization agent 08:50 Who approves the terms? (And which shade of green?) 09:55 Language governance and the invisible costs 11:49 AI, volume, and doing the work upstream 13:02 Where to actually start with a glossary 16:28 A day in the life of a localization program manager 18:56 Shifting left: from firefighting to strategy 20:35 The one mistake: never hardcode your UI 22:10 Wrap-up ServiceNow Training and Certification: https://www.servicenow.com/services/training-and-certification.html ServiceNow Insights podcast playlist: https://www.youtube.com/playlist?list=PLCOmiTb5WX3qvGq7Cp3o2KkCiplJyqQOK Servicenow.com: https://www.servicenow.comSee omnystudio.com/listener for privacy information.
#Localization #Globalization #ServiceNow #AI A translation can be word-for-word accurate and still be completely wrong. In this episode, Bobby Brill sits down with Sam Smyth, Product Manager on the globalization side at ServiceNow, to get into what happens after you decide to go multilingual — the tools, the governance, and the quiet work nobody sees until it breaks. Sam spent fifteen years in localization operations and management before joining ServiceNow, and he's blunt about what actually goes wrong: it's rarely the translator. It's the content you sent them. We get into Localization Workspace, the new globalization agent that builds a glossary from your knowledge articles in minutes, why every customer still insists on a human in the loop, and the one mistake that will break your product UI in six languages at once. Past Localization episodes: https://youtu.be/4ka4qLk8Uj0 https://youtu.be/cGXCnABXKow Guest: Sam Smyth, Product Manager - ServiceNow Chapters 00:00 "People don't see localization until it goes wrong" 00:22 Translation vs. localization — a quick recap 00:56 Meet Sam Smyth: fifteen years in localization 01:37 When a perfect translation is still wrong 03:34 Why customers don't want to leave the platform 04:07 Localization Workspace: no more spreadsheets and email chains 05:13 The surprise: everybody still wants a human in the loop 05:38 Speed, cost, quality — picking all three 06:55 Inside the globalization agent 08:50 Who approves the terms? (And which shade of green?) 09:55 Language governance and the invisible costs 11:49 AI, volume, and doing the work upstream 13:02 Where to actually start with a glossary 16:28 A day in the life of a localization program manager 18:56 Shifting left: from firefighting to strategy 20:35 The one mistake: never hardcode your UI 22:10 Wrap-up ServiceNow Training and Certification: https://www.servicenow.com/services/training-and-certification.html ServiceNow Insights podcast playlist: https://www.youtube.com/playlist?list=PLCOmiTb5WX3qvGq7Cp3o2KkCiplJyqQOK Servicenow.com: https://www.servicenow.comSee omnystudio.com/listener for privacy information.
In this episode I break down how to build your Q4 content strategy for your podcast including: -How to take advantage of the Fall Growth Window. -Seting up your audience for the January Binge. -How to pick content topics and CTA's that will really work well this time of year. Links mentioned in this episode: Join my FREE community on Skool: https://www.skool.com/podcastingbusinessschool/about Explore my coaching options or sign up for a Discovery Call to discuss working together: https://www.podcastingbusiness.school/ Want more strategies for podcast launch, growth, and how to leverage your podcast to get more clients? Get my FREE weekly Podcasting Business School Newsletter every Thursday! https://www.podcastingbusiness.school/news *********************
I haven't really been posting lately and, if you know me, you'll know just how unlike me that is.Consistency has been a huge part of how I've built my business over the last six years, so this period has brought up a lot for me, from questioning why I suddenly didn't want to create, to looking at the beliefs and identity wrapped up in being someone who has always been known for showing up.And the more I've sat with it, the more I've realised just how much I don't want to go back to creating content in the way I was before.In this episode, I'm taking you behind the scenes of what I've actually been navigating, my growing frustration with how strategic content has become, and why I think somewhere along the way we've stripped so much of the human out of building a personal brand.I'm also sharing what's been happening for me subconsciously as I move away from something that has worked incredibly well for six years, why that has been much harder than I expected, and what I want this next chapter of Rebecca Haydon and The Subconscious Institute to look like.There's no shiny new seven step content strategy at the end of this one, I'm figuring it out, changing things, experimenting and letting you come behind the scenes while I do.This is very much my stake in the ground for what comes next.Topics covered on changing my content strategy:Why I haven't been creating content consistently recentlyHow being known for consistency became wrapped up in my identityWhy I think content strategy has become so strategic that we're losing the human behind the brandThe pressure to make every post have a hook, purpose, CTA and perfectly engineered angleWhy I don't want to keep creating content a certain way simply because I know it worksWhat has been happening subconsciously as I've started changing something I've done for six yearsGiving myself space to decide what I actually want my personal brand to becomeBringing more of my life, thoughts, businesses, motherhood, opinions and behind the scenes into my contentMy bigger vision for bringing NLP, Hypnosis and subconscious work into more conversations, industries and roomsWhy I'm letting you watch me figure out what comes next rather than waiting until I have it perfectly worked outConnect with Rebecca Haydon:Apply to work with meCome say hi on Instagram | YouTube | Website
Do you create serial content as a subject-matter expert, copywriter, or marketer? Imagine getting more leads and sales from content you've already written. Even content that didn't work in the past can be made evergreen to work today. A specific strategy in this proven framework.
Stay informed on current events, visit www.NaturalNews.com - AI Investment Bubble Risks (0:10) - Debt Market and Treasury Yields (10:58) - Inflationary Pressures and Scarcity (19:39) - AI Infrastructure Revaluation (30:29) - Open Source AI Advancements (38:00) - The Future of Work and Automation (79:54) - Resource Links and Product Integrity (80:05) - The Mission of Decentralize TV (147:18) - Technological Sovereignty and Education (150:36) - Content Strategy and Research Rigor (153:46) - Predicting Global Trends (158:07) - Support and Affiliate Resources (161:52) Watch more independent videos at http://www.brighteon.com/channel/hrreport ▶️ Support our mission by shopping at the Health Ranger Store - https://www.healthrangerstore.com ▶️ Check out exclusive deals and special offers at https://rangerdeals.com ▶️ Sign up for our newsletter to stay informed: https://www.naturalnews.com/Readerregistration.html Watch more exclusive videos here:
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You came into this work to change how someone's life felt. And somewhere in the last couple of years, you went quiet.Maybe you didn't even notice it happening. The words stopped coming. The vision went blurry. You started shrinking yourself to be good for the algorithm.I see it in so many of you right now, and I need you to know it's not more posting or better hooks that fixes it. Your message was always the thing. It carries so much further than the algorithm ever will.If your light's dimmed a little lately, this one's going to bring it back
Meta introduces its "Meta One" unified subscription tier and previews the upcoming "Edits+" feature. Threads launches new podcast integration tools, Instagram's head explains algorithm controls, and growth strategist Maral Sattar shares tips for turning podcast content into engaging social clips. In this episode of The Instagram Stories, host Daniel Hill breaks down the latest platform updates and social media strategies: Meta One Launch: Meta bundles individual subscription plans across Facebook, Instagram, and WhatsApp into a single "Meta One" package offering enhanced AI features and new tools like links in Reels. Edits+ Preview: A first look at the upcoming Edits+ creator tools, featuring expanded cloud storage for cross-device project backups and additional Meta AI credits. Threads for Podcasters: New features for creators on Threads, including podcast profile banners, episode pickers, tappable link cards, and built-in reach insights. Instagram Algorithm Insights: Adam Mosseri shares three practical tools users can leverage to control their feed and tune their recommendations. Podcast Growth Strategy: Growth strategist Miral Sattar drops by to discuss faceless content tactics, B-roll utilization, and how to structure short-form video hooks for maximum listener conversion. Links:Meta: Introducing Meta One: A Subscription Service With More Features and AI to Create, Connect, and Stand Out (Meta)Edits: Edits Plus: Coming Soon! (Instagram)Threads: Threads Expands Podcast Toolkit for Creators and Listeners (FB)Instagram: Part 3 of Ranking series - The controls you have to shape your experience (Instagram) Leave a Review of the Podcast: Apple Podcasts Connect with me on Instagram: @danielhillmediaConnect with me on Threads: @danielhillmediaConnect with me on YouTube: @danielhill_media The Equipment I Use:Microphone: Shure MV7+ USB-C & XLR Podcast Dynamic Mic with Stand (Amazon)Headphones: Samsung Galaxy Buds 3 Wireless Bluetooth Earbuds (Amazon)Laptop: Dell Latitude 7320 Detachable Detachable 2-in-1 Laptop Tablet Touch | 13" (Amazon)Phone: Samsung S25 Ultra with S-Pen included (Amazon) Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
“No one cares about us, our company, our products. We have to make them care, and for that, we need the right words.”Great work doesn't always speak for itself. For communication strategist and author of Message Machine: How Communications Will Make You An Unstoppable Founder, Oliver Aust, getting your ideas noticed requires “message-market fit,” finding the right words and stories to make people understand why what you offer matters. In this episode of Think Fast, Talk Smart, Aust joins Matt Abrahams to discuss how to craft messages that resonate and stand out. From focusing on outcomes instead of products to building a personal brand and using storytelling to make sense of change, Aust shares practical strategies for communicating your value with greater clarity and impact.Takeaways:Make people care about the outcome, not the product. Strong messaging focuses less on what you do and more on the value you create, helping your audience see and feel what's possible.Good work still needs to be communicated. Building visibility isn't just self-promotion. Clearly sharing your value, defining who you're for, and developing a distinctive message can help the right people find you.Activity:Show the picture. Choose one product, service, or idea you regularly describe. Instead of explaining what it does, describe the outcome your audience wants to experience. Make that outcome the centerpiece of your message.To listen to the extended Deep Thinks version of this episode, please visit FasterSmarter.io/premium.Episode Reference Links:Oliver AustOliver's Books: Message Machine / UnignorableEp.82 It's Not About You: Why Effective Communicators Put Others F… Connect:Premium Signup >>>> Think Fast Talk Smart PremiumEmail Questions & Feedback >>> hello@fastersmarter.ioEpisode Transcripts >>> Think Fast Talk Smart WebsiteNewsletter Signup + English Language Learning >>> FasterSmarter.ioThink Fast Talk Smart >>> LinkedIn, Instagram, YouTubeMatt Abrahams >>> LinkedIn Chapters:(00:00) - Introduction (01:00) - Message-Market Fit (04:03) - Becoming Unignorable (05:21) - Mindset, Message, Method (06:12) - Building a Distinctive Message (08:07) - The PACE Framework (10:27) - Managing Communication Anxiety (12:44) - Storytelling as a Leader (15:03) - The Final Three Questions (19:16) - Conclusion ********Thank you to our sponsors. These partnerships support the ongoing production of the podcast, allowing us to bring it to you at no cost.With Hiring Pro, you can hire with confidence, knowing you're getting the best talent for your needs. Get started by posting your job for free at linkedin.com/fastJoin our Think Fast Talk Smart Learning Community and become the communicator you want to be.
Msg me about the show!It's the antidote to AI, the fastest way to make people like/trust you and the most valuable FREE asset your business has access to: Your personality. And yet so many founders don a corporate-meets-palatable disposition when showing up as the face of their business. WHY!? You could attract the masses by letting your freak flag fly!Today's (Canadian famous) special guest is Marjorie Malpass, Founder of Nerve Strategic. Marjorie has a theory: Business owners who hide behind their products become forgettable. Instead, Marjorie walks us through the self-discovery process all business owners need to take to create an un-ignorable professional brand.In this episode you will also: LAUGH. In a previous life, Marjorie was a stand up comic. She is compelling, hilarious and incredible at teaching through storytelling. When the sound cuts out in this episode - that's because I'm laughing louder than the mic can pick up.Check out Nerve Strategic: https://www.linkedin.com/company/nerve-strategic-inc/home/
You say "I hate blogging" and think that's the whole story. But boy, oh boy—it is not. There are 3 things hiding behind that sentence & once you know which one it is for you, you've got a clear game plan on how to make blogging doable for you.——This episode is just in time for this training…→ Save a Seat for The Content Fix with Meg: https://meganyelaney.com/content-fix-brittanyJoin through ^^this unique link & you'll get a BONUS training with me on October 2nd on how to take those pinned Instagram posts & turn them into blog posts for SEO
In this episode of The Dept., Omar sits down with Jessica Hurley to break down how to turn a podcast into more than a show you post every week. If you're a creator, coach, consultant, or business owner putting time into content without a clear path to revenue, this conversation will help you rethink what your podcast is actually doing for your business. Jessica shares how to connect your show to your offers, ask better questions, tell stories that build trust, and create episode trailers that give people a reason to keep watching. They also discuss seasonal recording, using AI to repurpose your content, and building the right team so you can focus on the conversation. This is an essential episode for anyone ready to stop winging their podcast and start using it to build relationships, demand, and business opportunities.
For the first time in three years, the overnight federal funds rate is going up, as the Federal Open Market Committee (FOMC) voted to raise rates at its September meeting. In this episode of Making Sense, Samantha Azzarello, head of Content Strategy for Global Research, sits down with Michael Feroli, chief U.S. economist at J.P. Morgan, to discuss what went into the FOMC's decision, what to make of chair Kevin Warsh's press conference and how the unanimous Committee vote affects concerns over Fed independence. They also discuss whether rates might be considered restrictive, whether we're at the start of a hiking cycle and what to watch from here. This episode was recorded on September 17, 2026. This communication has been prepared based upon information from sources believed to be reliable, but J.P. Morgan does not warrant its completeness or accuracy except with respect to any disclosures relative to J.P. Morgan and/or its affiliates and an analyst's involvement with any company (or security, other financial product or other asset class) that may be the subject of this communication. Any opinions and estimates constitute our judgment as of the date of this material and are subject to change without notice. Past performance is not indicative of future results. This communication is not intended as an offer or solicitation for the purchase or sale of any financial instrument. J.P. Morgan Research does not provide individually tailored investment advice. Any opinions and recommendations herein do not take into account individual circumstances, objectives, or needs and are not intended as recommendations of particular securities, financial instruments or strategies. You must make your own independent decisions regarding any securities, financial instruments or strategies mentioned or related to the information herein. Periodic updates may be provided on companies, issuers or industries based on specific developments or announcements, market conditions or any other publicly available information. However, J.P. Morgan may be restricted from updating information contained in this communication for regulatory or other reasons. This communication may not be redistributed or retransmitted, in whole or in part, or in any form or manner, without the express written consent of J.P. Morgan. Any unauthorized use or disclosure is prohibited. Receipt and review of this information constitutes your agreement not to redistribute or retransmit the contents and information contained in this communication without first obtaining express permission from an authorized officer of J.P. Morgan. © 2026, JPMorganChase & Co. All rights reserved.
Brands are increasingly looking toward micro and nano creators for social cut-through. Marcus Yong, VP - Global Marketing at travel brand Klook, joins WARC's Rica Facundo to discuss how smaller creators can help target niche segments while still scaling for reach, based on frameworks from WARC's Pace Principle 2.0 research.Guests:Marcus Yong, VP - Global Marketing, KlookRica Facundo, Managing Editor - Asia, WARC For 40 years, WARC has been providing the marketing industry with rigorous, unbiased evidence and expert effectiveness guidance. The WARC Podcast publishes a new episode every Tuesday and Thursday. Subscribe to The WARC Podcast here: https://www.warc.com/en/warc-podcasts Sign up to daily WARC News for free: https://www.warc.com/en/latest Book a demo: https://www.warc.com/en/subscribe
What if your most useful keywords are not hiding inside another research tool, but in the questions, complaints, and conversations your customers are already sharing? In this episode of The Simple and Smart SEO Show, Crystal Waddell talks with Kelly Miller, also known as Health Coach Kel, about listening beyond the analytics to understand what people actually need.Kelly brings together her experience in marketing, ecommerce, SEO, health coaching, and product development to explain why DMs and comments can be a goldmine for customer language. Crystal and Kelly also explore social SEO in a zero-click search environment, the risks of posting and ghosting, and how to use autoresponders without losing your personality or your audience's trust.The conversation closes with a practical reminder for overwhelmed business owners: growth does not always require adding another tool, offer, or task. Sometimes the smartest move is to remove what is not serving you, listen more carefully, and focus deeply on one right-fit customer or problem.What You Will LearnWhy DMs and comments reveal customer motivations that keyword-volume data cannot fully explainHow posting without engaging can disconnect you from your audience and weaken your market researchWhy social platforms matter as Google and other search experiences provide more answers without a website clickHow to use ManyChat, autoresponders, and team support while remaining clear about who is respondingWhy your lived experience and applied knowledge can become a credible, differentiated point of viewHow better follow-up questions uncover the obstacle behind a customer's stated problemWhy auditing what you can remove may create more progress than adding another strategyHow narrowing your focus can reveal more relevant opportunities within one audience or offerEpisode TimestampsProduction note: These timestamps begin with the conversation audio. Adjust them if a separate introduction or advertisement is inserted.Time | Topic0:00 | Meet Kelly Miller, also known as Health Coach Kel0:45 | Kelly's journey from marketing and ecommerce to health coaching2:30 | Why DMs can be more valuable than keyword tools3:44 | The problem with posting and ghosting5:13 | Social SEO and the rise of zero-click search6:47 | Using ManyChat and autoresponders without losing your voice8:08 | Why transparency builds trust in DMs and communities12:04 | Owning your perspective instead of borrowing authority12:55 | Finding better questions by listening to customer problems15:30 | Remove before you add18:03 | Auditing your day, priorities, and business focus20:42 | How customer listening changed Kelly's cookbook concept23:01 | Why getting really good at one thing creates momentumKey TakeawaysCustomer language adds context to keyword data. Search tools can show demand, but direct conversations reveal the feelings, objections, and immediate problems behind a search.Engagement is research. Responding to comments and participating in adjacent communities can improve customer understanding, product development, and visibility.Automation still needs a human voice. Simple, transparent automated messages can help a solopreneur respond efficiently without pretending every reply is personal.Your perspective is part of your authority. You do not have to continually reference a larger expert when you can explain what you learned, applied, and discovered yourself.Focus creates relevant expansion. Going deeper into one customer, product, or problem can uncover a connected set of content and offer opportunities.Episode Highlights and Quotes from Kelly:“Let's be messy. Let's be ourselves.”“What are you willing to give up to get what you want?”“I believe 100% you gotta focus and get really good on one thing.”Listener Action StepsReview your last 10 DMs, comments, emails, or sales conversations and highlight the exact phrases customers repeat.Choose one repeated question and turn it into a useful post, email, podcast topic, product-page section, or FAQ.Audit one automated message. Make it shorter, make it sound like you, and clearly identify automation or team members when needed.Remove one tool, task, or offer that is taking energy away from the customer or problem you most want to serve.Subscribe to The Simple and Smart SEO Show for practical visibility strategies designed for small business owners.Resources and MentionsHealth Coach Kel: https://healthcoachkel.comSimple and Smart SEO: https://simpleandsmartseo.comOur Rooted Kitchen: Learn more through Health Coach Kel's website and social channelsTools mentioned: ManyChat, Ubersuggest, Surfer, ChatGPT, and ClaudeAbout Kelly MillerKelly Miller, also known as Health Coach Kel, helps busy women build greater confidence and capacity around food, energy, and everyday life. Her background includes marketing, ecommerce, SEO, health coaching, and product development. Through Health Coach Kel and Our Rooted Kitchen, she encourages women to reconnect with cooking, growing food, and practical habits that fit real life.About Crystal WaddellCrystal Waddell is an SEO educator, ecommerce business owner, and visibility strategist for creative entrepreneurs and small businesses. On The Simple and Smart SEO Show, she shares practical strategies to help business owners improve visibility, connect with right-fit customers, and grow without unnecessary complexity. Learn more at simpleandsmartseo.com.DisclaimerThis episode is provided for general education and discussion. Tools, platforms, and marketing approaches should be evaluated for your business, audience, and current platform requirements. Some links may be affiliate links, which means Crystal may earn a commission at no additional cost to you.Text me your questions or comments!Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)Here's a quick question: Are people actually finding your products on Google?If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.No tech headaches, no fluff. Join us at Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)Here's a quick question: Are people actually finding your products on Google?If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.No tech headaches, no fluff. Join us at aise Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)Here's a quick question: Are people actually finding your products on Google?If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.No tech headaches, no fluff. Join us atSupport the showFree checklist: Is your Shopify store quietly losing sales? Run the 5-minute self-check →Book a Strategy Call With Crystal!Want to follow up on what you've heard? Search the podcast!AFFILIATE LINKS:SEO TOOLS :Keywords Everywhere: My favorite keyword research tool!Get SurferSEO! The ultimate content creation tool!E-COMMERCE TOOLS:Start your Shopify Store! (use my link)Klaviyo: The leader in Ecommerce EmailGrid and Pixel: Get John and his team's help in setting up your flows and campaigns!SOCIAL MEDIA TOOLS:Metricool (Awesome and easy to use social media scheduler!)Note: If you make a purchase using one of my links, I ...
If you've been waiting until your content is perfect before you hit "post," this episode is your permission to stop waiting.Marketing has changed—and that's actually great news for small business owners. Today's algorithms reward relevance over popularity, which means you don't need a massive following to grow your business.In this episode, I'm sharing what's actually working in marketing right now, why consistency beats perfection, and six types of content you can create in less than six minutes. We'll also talk about why organic content should drive your paid advertising strategy, whether posting more really matters, and how to build trust with content that feels authentic—not overly polished.If you're ready to stop overthinking and start creating, this episode will give you the mindset and practical strategies to market your business with confidence.In this episode, you'll learn:Why today's algorithms favor relevance over follower countThe three biggest shifts in social media marketingSix content ideas you can create in under six minutesWhy organic content should guide your paid adsHow consistency—not perfection—creates momentum and growthClick play to hear all of this and:[00:00] Why today's marketing looks nothing like it did five years ago[01:52] How the algorithm actually finds your ideal customer[05:43] Why authentic content is outperforming polished perfection[07:46] How organic content becomes your best paid advertising strategy[10:33] Six content ideas you can create in under six minutes[17:10] Why volume beats perfection (and the math proves it)[20:52] Can you sell only through DMs? Here's my answer.[23:47] What to do when your launch isn't working[25:36] The 60-day content challenge that can change your businessListen to Related Episodes:The Social Media Shift That's Changing EverythingThe Top 5 Marketing Trends You Can't Ignore in 20265 Chat GPT Hacks Our Team Uses to Save Hours Every Week
I keep getting asked the same thing lately. How am I still selling, still getting brand deals, still getting all these open doors, all on organic? No ads. No boosting.And the honest answer is I stopped caring about the numbers everyone else obsesses over. The follower count, the likes, all the stuff that makes you feel behind.There are only three numbers I actually look at now, and they changed everything about how I show up.If social media's been feeling heavy lately, this one's going to take some of that weight off
→ Book a call to grow your revenue with AI SEO: https://www.breakingb2b.com/book-a-call→ Grab the free "90 days to revenue" AI SEO playbook: http://breakingb2b.com/playbook Episode #500 - We're still here; 500 episodes later! Thanks so much to all listeners to the pod, it's been a wild ride, thanks for being there with us!
The gap between creative and media is closing, with large scale creative data and next-gen measurement tools combining to predict commercial outcomes, not just clicks. Boots' Peter Grant, CreativeX's Anastasia Leng and DAIVID's Ian Forrester join the pod to share the lessons from a pilot experiment at health and beauty retailer Boots, and what its taught them about the future of creative effectiveness. Hosted by WARC's David Tiltman.Guests:Peter Grant, interim media and marketing effectiveness director, BootsAnastasia Leng, founder and CEO of CreativeXIan Forrester, founder and CEO of DAIVIDChapters:[00:00] Boots, CreativeX and DAIVID's Real‑World Test[03:55] Boots' effectiveness journey[05:49] 3,500 assets at scale: how CreativeX built creative observability for Boots[07:43] What is a creative quality score?[09:32] Inside DAIVID's model: attention and brand recall metrics[11:41] Human ground truth vs synthetic data panels[12:52] Linking creative signals to real‑world commercial outcomes[14:55] Results of the testing on Meta and YouTube[17:22] Diagnosing boredom, confusion and underperforming creative at scale[20:02] How Boots uses creative data to reinvest, not cut, media spend[22:02] From one‑off analysis to always‑on optimization[24:34] Feeding signals into GenAI and creator workflows[27:26] Fixing long‑tail content waste in digital media[30:18] Common language for creative and media teams[38:06] Boots' 18‑month vision: operationalized creative effectiveness For 40 years, WARC has been providing the marketing industry with rigorous, unbiased evidence and expert effectiveness guidance. The WARC Podcast publishes a new episode every Tuesday and Thursday. Subscribe to The WARC Podcast here: https://www.warc.com/en/warc-podcasts Sign up to daily WARC News for free: https://www.warc.com/en/latest Book a demo: https://www.warc.com/en/subscribe
In the latest episode of the CFA UK Future Proofing Finance, hosts Ben Ashby, ASIP and Tom Threlfall, CFA celebrate their milestone 21st episode with a very special guest - our very own Gerhard Sogl, Head of Content Strategy and Analytics, CFA UK. Gerhard brings his decades of experience in emerging markets, trading, and financial education to discuss his new paper on emotional liquidity, The Cost of Holding On, and why the best decisions investors can make under emotional stress aren't necessarily the ones that will deliver the best returns. Also in this episode: - How Gerhard transitioned from FX and bond trading to content and financial education at CFA UK - Why inflationary and uncertain markets change investors emotional behaviour - Two trading blowups that shaped Gerhard's approach to emotional liquidity - Why opportunity cost can often be much larger than the visible loss - A practical mental model for managing your emotional liquidity in difficult situations Tune into this special episode to hear what happens when liquidity disappears, why emotional discipline matters as much as technical skill, and how traders and investors should manage their emotions as well as their portfolios.
AI search doesn't work like Google and your content strategy probably hasn't caught up.When someone searches Google, they type a broad keyword and filter through the results themselves. When someone searches ChatGPT or Claude, the LLM already knows who they are, what their business looks like, and what problems they're trying to solve. It's not returning a list of options. It's making a recommendation. That changes how you need to approach what content to create.In this episode, we break down why GEO is fundamentally a strategy shift, not a set of on-page tactics. We walk through a real client example where ChatGPT recommended us as the #1 agency for a prospect, but when we tried to reproduce that result in an incognito window, we didn't appear at all. Same prompt structure, different user context, completely different output.AI search is personalized. The LLM is running a matching algorithm between the user's specific situation and whatever it can find about your brand. If your content only speaks in broad category terms, you're invisible to the people who are your best customers.We cover what this means for content strategy, why most of what people are calling "GEO/AEO tactics" misses the point, and how we're shifting our own client work to account for this.
The Smart Passive Income Online Business and Blogging Podcast
AL #014 At SPI, we're Team WIN. That stands for What's Important Now because time and focus are our top resources. So what's moving the needle most for you? Karen Whooley, whose question I'm answering today, is ready to leave Instagram. She's doubling down on the top driver of sales for her crochet brand. That, of course, is her newsletter! But I don't want her just losing Instagram followers. Instead, we need to convert as many of them as possible into email list subscribers before bowing out. Listen in on today's AskLiz session because the strategies I share apply to anyone looking to move fans from social media to an email list. If that's not you, it should be! I walk Karen through a final week of posts designed to attract newsletter signups. I'm discussing live streams, carousel posts, special bundles, and more to help her step into the next chapter of her business without leaving fans behind! Show notes and more at SmartPassiveIncome.com/al014. And don't forget to send in your questions at SpeakPipe.com/LizWilcox!See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Text Me A Question!Here's the truth: feast or famine usually isn't a discipline problem — it's a structure problem. Your marketing is the one thing in your business with no deadline, so it's the first thing that falls off when clients get demanding. And trying to fix that by "just working harder" is a losing game, because willpower runs out exactly when you need it most.We break down the two-part fix: setting real expectations and cadence with your clients so they stop dictating your week, and radically simplifying your content strategy so staying visible takes one to two hours a week — not your whole life on Instagram. Content Calendar Challenge Sign Up!Content To Customers Live Workshop Sign Up!Support the show ➡️ Are you a Coach, Expert, or Service Provider wanting to get more Customers from your Content?
Gen Z is forcing brands to rethink how they earn attention, build trust and stay relevant with a generation that has never known a world without smartphones, social media and unlimited access to information. On this episode of Brand Slam, hosts Steve Rosa and Joe Kayata sit down with members of our 2026 (add)prentice class to hear directly from Gen Z about what brands are getting right, what they are getting wrong and what marketers should be paying attention to next.The episode features summer interns Katie, Hailee, Nabiha and Thomas, representing our marketing, content strategy, design and video teams. Together, they offer a firsthand look at how their generation thinks about social media, influencers, brand loyalty, design, long-form content, shopping habits and the expectations shaping the next era of marketing.The conversation shifts to brand communication. Gen Z expects more than one-way messaging. They pay attention to authenticity, peer influence, creator credibility and how brands show up across different platforms. From Trader Joe's to Red Bull, the interns share examples of brands that resonate with them, along with the mistakes that can quickly cause younger consumers to tune out.That perspective matters for marketers trying to build relevance with younger audiences. Reaching Gen Z is not simply about following trends or adopting the newest platform. It requires understanding how people consume information, form opinions and decide which brands deserve their attention and loyalty.Have an idea for a guest? Reach out at brandslam@addventures.com.
Three episodes in, you will be willing to die for Ser Duncan the Tall and Egg. No backstory required. No sprawling lore to decode. Just a knight who may not even be a knight, a boy who follows him anyway, and storytelling so elemental it hits like a gut punch. A Knight of the Seven Kingdoms works because it does what most B2B content refuses to do: it puts the human at the center, leaves you wanting more, and trusts the oldest storytelling mechanics in the world. In this episode, we dig into what that means for marketers with our special guest Tara Corey, SVP of Marketing at Optimizely. Together, we unpack why the best content finds the friction point in a story rather than avoiding it, why you should be the biographer and not the subject, and what Optimizely's upcoming rebrand taught Tara about bravery and standing out from the B2B sea of sameness. About our guest, Tara Corey Tara Corey is SVP of Marketing at Optimizely, where she leads brand, content, and the company's upcoming rebrand. With over 20 years in marketing, she's known for building editorial-driven content strategies, championing authentic human storytelling, and running toward the hard moments — in her career and her content. She's a passionate believer in community, mentorship, and the idea that bravery isn't optional. What B2B Marketers Can Learn From A Knight of the Seven Kingdoms: Put the human at the heart of the story — then leave them wanting more. A Knight of the Seven Kingdoms doesn't try to tell you everything at once. It earns your investment in two characters and then trusts that investment to carry you through. Tara connects this directly to how B2B content fails: "Creating content has never been easier than it is right now with AI. But creating quality content that truly has that art of storytelling and a truly human-connected story — I think that's harder and harder to stand out and do well." Fewer things, done better, is the whole strategy. Be the biographer, not the subject. Most origin stories are boring because the subject tells them. The interesting version requires someone who knows which parts actually matter. Ian's challenge for B2B marketers: "Volunteer to be the biographer. Don't let someone else tell their own story. Tell their story in a way that you think is interesting." That means getting in person, asking the follow-up questions people skip, and hunting for the moment of friction — the "no kidding, there I was" — where everything shifted. Find the elemental story hiding in your B2B content. Betrayal. Honor. Trust broken and rebuilt. These mechanics work because they've always worked. Ian ties them directly to the world every marketer lives in: "How many of us have been there when it's like, 'You said you were gonna promote me. You said you were gonna do this. Why did you never do it?' — that's so elemental. And yet we just don't put it in B2B marketing, even though it's all around us." The richest stories aren't in the product. They're in the people. Quote"Bravery isn't optional. There's fear, there's excitement — but we've got to be brave, try not to be afraid, and be excited about what's possible. And also try to balance that with the simplicity of a great story and that human connection." — Tara Corey Time Stamps [1:22] Meet Tara Corey, SVP of Marketing at Optimizely [1:40] Why A Knight of the Seven Kingdoms? [3:02] What Is A Knight of the Seven Kingdoms? A Brief History [7:20] What Makes It Work: Heart, Humor, and Unexpected Turns [10:47] Marketing Takeaways: Put the Human at the Heart of the Story [12:01] Leave Them Wanting More [13:51] Simple Storytelling Mechanics That Always Work [19:09] Be the Biographer, Not the Subject [21:03] How to Train a Team to Capture Better Stories [24:54] Find the Friction: Where Great Stories Actually Live [31:44] Critique vs. Tearing Down — And Why It Matters for Marketers [37:06] Bravery Isn't Optional: Optimizely's Content Strategy and Rebrand [38:30] Final Thoughts and Takeaways LinksConnect with Tara on LinkedInLearn more about Optimizely About Remarkable! Remarkable! is created by the team at Caspian Studios, the premier B2B Podcast-as-a-Service company. Caspian creates both nonfiction and fiction series for B2B companies. If you want a fiction series check out our new offering — The Business Thriller — Hollywood style storytelling for B2B. Learn more at CaspianStudios.com. In today's episode, you heard from Ian Faison (CEO of Caspian Studios) and Meredith Gooderham (Head of Production). Remarkable was produced this week by Jess Avellino, mixed by Scott Goodrich, and our theme song is "Solomon" by FALAK. Create something remarkable. Rise above the noise. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Every business is now competing for attention and I believe the fastest-growing businesses are learning to think like media companies.In this episode of The $100M Entrepreneur Podcast, I break down how I use content to build attention, trust, authority, and ultimately more customers. I'll show you how podcasts, videos, newsletters, books, and social media can become business assets that keep working long after you create them.I also share how to build a content flywheel, repurpose one idea across multiple platforms, and use AI to make content creation more efficient.Because the goal isn't simply to create more content. It's to build trust, own attention, and turn that attention into business growth.Subscribe for more strategies on scaling your business, building demand, and creating long-term growth.About Brad SugarsInternationally known as one of the most influential entrepreneurs, Brad Sugars is a bestselling author, keynote speaker, and the #1 business coach in the world. Over the course of his 30-year career as an entrepreneur, Brad has become the CEO of 9+ companies and is the owner of the multimillion-dollar franchise ActionCOACH®. As a husband and father of five, Brad is equally as passionate about his family as he is about business. That's why, Brad is a strong advocate for building a business that works without you – so you can spend more time doing what really matters to you. Over the years of starting, scaling and selling many businesses, Brad has earned his fair share of scars. Being an entrepreneur is not an easy road. But if you can learn from those who have gone before you, it becomes a lot easier than going at it alone.Please click here to learn more about Brad Sugars: https://bradsugars.com/Build a Business That Gives You More Time, Money & Life: Get The $100M Playbook: https://go.bradsugars.com/100m-playbook-ebook
Caleb Ralston is a strategist and brand builder for some of the biggest names in business. His breakthrough was back in 2018 when he grew GaryVee's TikTok from 300k to 3.5 million followers in just 3 months. In 2022 he joined Alex and Leila Hormozi's team as content employee #1, where he grew their audience from 1.2 million to 11.5 million. Caleb just doesn't miss – and now that he's out on his own, he's here to help YOU. In this episode, you'll learn the content strategy he used, how to improve your content, and where to start if you're feeling overwhelmed. Full transcript and show notes Caleb's Website / Twitter / LinkedIn / YouTube / Instagram *** TIMESTAMPS (00:00) The Secret Man Behind GaryVee and the Hormozi's (01:11) How Often Do the Top 1% Post? (03:31) The Brand Journey Framework (05:18) Being Intentional With Your Content (08:51) Is It Possible to NOT Niche Down? (13:55) Say the Same Things in Different Ways (18:07) Tracking and Analyzing Data (22:36) Maintaining Quality While Increasing Quantity (24:27) What it Actually Takes to Perform like the 1% (27:21) Where to Start (30:22) Building a Personalized Team (34:54) Agency vs Full Time vs Contractor (41:58) Developing a Content Strategy (45:15) Width Content vs Depth Content (46:55) Scaling Trust Using Educational Content (50:02) Best Call to Action Strategy (52:10) Email and Web Traffic Strategy (55:27) How Caleb is Going About Hiring His Own Team (58:53) The Correct Way to Give Feedback to Your Team (1:03:17) How to Take Inspiration from Others (1:04:55) Which Platform Has the Biggest Opportunity (1:06:57) Audio Content Strategy (1:08:47) Why You Need to Collaborate with Others *** RECOMMENDED NEXT EPISODE → #175: Angus Parker – Ali Abdaal's right-hand man shares a YouTuber's guide to hiring. *** ASK CREATOR SCIENCE → Submit your question here *** WHEN YOU'RE READY
The Smart Passive Income Online Business and Blogging Podcast
AL #012 Building on-camera confidence and the consistency to post daily is like having a superpower. And that's exactly where many of our short-form video challenge participants are at right now! But what if you've built up a solid posting streak and still haven't gone viral? Do you double down and hope for the best or switch tactics? If this sounds like what you're going through, listen in on this AskLiz session! Today, I'm helping Brandon from Goodbye TOO Good Guy figure out what to do next. And first, I want you and Brandon to stop relying on going viral. For most of us, it'll never happen. But that doesn't mean we can't still build hugely successful businesses! If you tune in, you'll hear my advice for how to create content fast and pair it with other growth opportunities to level up your brand. All this without waiting for algorithm magic to happen! Show notes and more at SmartPassiveIncome.com/al012. And send in your online business questions at SpeakPipe.com/LizWilcox to be featured on the show!See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Rebuilding My Entire Content Strategy From Scratch (Diary of a Franchisor)Connect with me • X (Twitter): https://x.com/NeelBParekh • MaidThis Franchise info: https://maidthisfranchise.com/ • MaidThis on X: https://x.com/MaidThis• My local business: https://maidthis.com
WWE has built one of the most powerful entertainment brands in the world by turning characters, stories and live moments into lasting connections with generations of fans. Behind that success is a relentless focus on storytelling, audience experience and personalities who help bring the brand to life every week. On this episode of Brand Slam, hosts Steve Rosa and Joe Kayata sit down with WWE broadcaster Megan Morant to explore what brand builders can learn from a company that lives at the intersection of sports, entertainment and culture.Before joining WWE, Morant built her career across traditional sports, including roles with the Cape Cod Baseball League, the BIG EAST Conference and the New England Patriots. She shares how those experiences prepared her for the unique world of WWE, where broadcasters are surrounded by larger-than-life personalities and where an interview, entrance or unexpected moment can become another chapter in an ongoing story.The conversation goes behind the scenes of WWE to examine how the organization creates a loyal, multigenerational fan base, produces its live programming and continues evolving without losing the traditions and human stories that have made people watch for decades. Morant also discusses developing her own on-air identity while working within a brand where personality is central to the experience.That balance should sound familiar to anyone responsible for building a brand: stay recognizable without standing still. Give people something consistent to return to while finding new reasons for them to care. WWE has been doing both for generations. Morant also shares a deeply personal side of her story, including balancing her career and family with competitive distance running, qualifying for the 2028 U.S. Olympic Marathon Trials after donating a kidney. From building brands to building endurance, it's a conversation about the stories and personalities that give fans a reason to keep coming back for more. Have an idea for a guest? Reach out at brandslam@addventures.com.
Traditional search engine volume is experiencing a structural decline as AI chatbots and generative answer engines redefine how buyers seek solutions. Despite this massive shift toward generative discovery, many B2B organizations are still relying on outdated organic playbooks, resulting in a decrease in their organic search visibility. How can B2B marketing teams adapt their digital strategy to maintain organic dominance and capture market share in an AI-first search environment?In this episode, we sit down with Jenna Hannon, Founder of Hatter, who shared actionable strategies to drive long-term growth by increasing your AI search visibility. Jenna broke down the critical transition from legacy SEO to Answer Engine Optimization (AEO) powered by generative search models. She analyzed the operational impact of changing search behavior and why broad keyword targeting is losing ground to hyper-specific user prompts. Jenna also explained how large language models (LLMs) parse context to surface authoritative B2B solutions, while outlining the diminishing influence of traditional backlink building. Finally, Jenna delivered her proven framework for optimizing B2B content for generative engines and elaborated on the precise metrics growth teams must track to measure success.
Shopify Masters | The ecommerce business and marketing podcast for ambitious entrepreneurs
Tessa Cohen and Sara Sebastjanska built Benjie—a clean, chemical-free bandage brand—with no outside money and no product development experience. They launched by crashing Coachella with handmade posters and pitching strangers in festival bathrooms, selling out their entire inventory within a week, without spending a dollar on ads. For more on Benjie and show notes click here Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.
Send us Fan MailHave you ever looked up and realized it's been weeks, or even months, since you last posted?You're not alone.Many business owners don't stop marketing because they don't care. They stop because they're exhausted, overwhelmed, and trying to do everything themselves. Unfortunately, when your audience stops seeing you, they may assume your business has disappeared too.In this episode of Imperfect Marketing, Kendra Corman shares a personal story about the time she unintentionally went completely dark and nearly lost business opportunities because people assumed she had closed her business. She explains why consistent visibility matters more than constant content and offers a practical framework for marketing that works in real life, especially when you're a team of one.You'll discover how to simplify your marketing, stop chasing every platform, and create a sustainable plan that keeps your business visible without leading to burnout.In this episode, you'll learn:Why disappearing from your marketing can quietly cost you businessThe hidden pressure of being a one person marketing teamHow to choose one primary marketing channel and use it effectivelyWhy batching content can save time and reduce stressHow to build a minimum viable marketing routine you can maintainSmart ways to use AI to support your marketing while keeping your authentic voiceThree simple action steps to help you stay consistently visibleIf you've ever felt overwhelmed trying to keep up with marketing, this episode will help you focus on what truly matters so you can show up consistently and confidently.Connect with Kendra CormanIf this episode resonated with you, subscribe to the podcast, leave a review, and share it with another entrepreneur who could use a reminder that sustainable marketing always beats burnout.Learn more about Kendra and her marketing resources at her website, and connect with her on LinkedIn for more practical marketing strategies. Looking to leverage AI? Want better results? Want to think about what you want to leverage?Check and see how I am using it for FREE on YouTube. From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain. Watch here
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#942 Sloptimization. That's what I call using AI to write scripts or perfect your videos to the point where your entire personality is gone. Even though the tech is still new, people are already tired of it. Nobody wants to watch that kind of stuff! That said, if you're not creating videos for your brand, you're getting left behind. So how do you remove friction and take consistent action to hit publish often enough? Today's chat with my friend Doc Rock from Ecamm will open your eyes to what's possible! But first, you have to let go of the idea of perfection. No fancy equipment or editing needed to stand out! In fact, you likely already have everything you need to get started. Second, you should seriously consider going live to fix your content strategy in one fell swoop! The tips we get from Doc on that are where it's at. Listen in! Show notes and more at SmartPassiveIncome.com/session942.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
A two-hour wait in the summer heat. Overpriced churros. A parking lot that takes 45 minutes to escape. And yet - you remember every single ride, every firework, every detail. That's not an accident. That's Disneyland. Disney doesn't create magic through one big moment. They create it through thousands of tiny, intentional details working together. And in this episode, we dig into what that means for B2B marketers with our special guest Kris Lande, CMO at OutSystems. Together, we explore how to design end-to-end customer experiences that people actually remember, why the last impression is the lasting impression, and how to build community into your content strategy in a way no AI-generated campaign can replicate. About our guest, Kris Lande Kris Lande is Chief Marketing Officer of OutSystems, where she leads global marketing strategy and brand growth. With more than two decades of experience driving marketing for high-growth SaaS companies, Kris brings deep expertise in product marketing, category creation, and community-led growth. Before joining OutSystems, Kris spent over 13 years at Salesforce, where she led teams across product marketing, developer relations, and Trailhead. Earlier in her career, she led marketing at Escapia, a SaaS startup later acquired by Expedia. Kris holds a degree in Business Administration and International Business from Washington State University. About OutSystems OutSystems is the Agentic Systems Platform for companies who need to build governed AI apps and agents, fast. Global brands like Heineken and Bosch trust OutSystems every day to build everything from mission-critical life-saving apps to AI agents that can automate their oldest, clunkiest legacy processes. Essentially, OutSystems gives our customers comprehensive AI tools under one secure roof, turning IT into a fast-moving innovation engine. What B2B Marketers Can Learn From Disneyland: The last impression is the lasting impression. Disney doesn't just nail the opening - they engineer the ending. Kris applies this directly to her event strategy: at OutSystems ONE, their annual conference in Amsterdam, the closing session ended with a full spirit tunnel - staff lining the exit with music, dancing, and high fives. "I want them to walk away feeling gratitude and feeling celebrated and feeling energized as they walked out that door." In B2B, most experiences just... end. The brands that create magic are the ones that design the goodbye. Identify friction points - then design around them, not away from them. Disney doesn't eliminate the wait. They make the queue part of the experience. Kris takes the same approach to events: knowing that European attendees tend to arrive late, her team put a mobile DJ, a saxophone player, and stroopwafels outside the doors before the morning keynote. "We made it a party outside because we knew that was going to be a friction point." The lesson: don't pretend friction doesn't exist. Find it, name it, and design something remarkable around it. Everyone's in marketing - culture is how you deliver on the brand promise. Disney's magic doesn't live in one department. It lives in every cast member, every queue, every trash can placement. Kris ties this to a principle she carries into every team: "Brand is a promise to the customer, and culture is how you actually deliver on that promise." That culture comes through in the SDR call, the webinar, the email copy - everywhere. "I believe everyone's in marketing. As employees, we are representatives of the culture." Quote"When you care and you're passionate about the details, your customers are gonna feel that. They can feel when you care about something. They can feel when you brought fun into something. And if you care, they will care." - Kris Lande Time Stamps [1:35] Meet Kris Lande, CMO at OutSystems [2:08] Why Disneyland? A Non-Disney Adult Makes the Case [4:06] What Is Disneyland? A Brief History of Intentional Experience Design [9:21] The Details That Make the Magic - And What Marketers Can Learn [13:42] Evolving Without Losing What Makes You, You [18:40] The Last Impression Is the Lasting Impression [22:11] Designing Around Friction Points [24:07] Building for the 10th Version, Not Just the First [28:31] Disney's Weenies - And Why Marketers Need Them Too [40:14] Community as Content Strategy [42:38] Authenticity in the Age of AI [45:48] Top Tips for Better Events [48:10] Final Thoughts and Takeaways LinksConnect with Kris on LinkedInLearn more about OutSystems About Remarkable! Remarkable! is created by the team at Caspian Studios, the premier B2B Podcast-as-a-Service company. Caspian creates both nonfiction and fiction series for B2B companies. If you want a fiction series check out our new offering - The Business Thriller - Hollywood style storytelling for B2B. Learn more at CaspianStudios.com. In today's episode, you heard from Ian Faison (CEO of Caspian Studios) and Meredith Gooderham (Head of Production). Remarkable was produced this week by Jess Avellino, mixed by Scott Goodrich, and our theme song is "Solomon" by FALAK. Create something remarkable. Rise above the noise. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
AI just rewrote the rules for getting found, and most freelancers haven't noticed. Charles Gaudet explains how AI tools are quietly building an "expert profile" on every business owner, scraping LinkedIn posts, podcasts, and reviews to decide who gets recommended and who disappears. Preston and Charles talk through what separates authentic, high-consumption content from AI slop, and why 2026 may leave zero room for the average, generic freelancer. Support our show sponsors -> https://freelancetofounder.com/sponsors Submit your own question -> https://freelancetofounder.com/ask Learn more about your ad choices. Visit megaphone.fm/adchoices
A well-written blog post gets you noticed. But for data scientists who want to build authority that compounds over time, it's just the beginning. Every piece of writing is a potential stepping stone to something bigger - a conference talk, a book deal, or an opportunity you couldn't have anticipated.In this Value Boost episode, Cynthia Dunlop joins Dr Genevieve Hayes to explore how data scientists can convert blog writing into bigger opportunities and what it actually takes to make the leap from blog post to book.You'll discover:How conference organisers actually find their speakers — and why blogging is the answer [02:35]How acquisitions editors scout for authors and why you don't need a huge following [03:39]The low risk way to find out if you're ready to write a book [06:57]How each new opportunity compounds the authority you've already built [08:10]Guest BioCynthia Dunlop is the co-author of Writing for Developers and Senior Director of Content Strategy at ScyllaDB. She has co-authored four books for software developers and tech leaders and authored hundreds of articles for publications including TechCrunch, IEEE Computer, and The New Stack.LinksConnect with Cynthia on LinkedInFollow Cynthia on SubstackConnect with Genevieve on LinkedInBe among the first to hear about the release of each new podcast episode by signing up HERE
This episode is a repurposed Hybrid Hub coaching call focused on what it really takes to grow your photo and video business. Shay breaks down the difference between buying education and actually doing the work, why consistency matters more than motivation, and how to stay in integrity with your goals even when it feels uncomfortable. We also get into work-life balance, overthinking vs action, building vendor relationships, using YouTube for search, and simple ways to move your business forward without getting stuck in perfectionism. Snag the Video Upsell Starter Kit: https://hybridhangout.com/starter-kitIf you're a photographer who already wants to add video but keeps getting stuck in research mode, this is for you. Your clients are already asking, and you're leaving money on the table. The free Video Upsell Starter Kit shows you exactly how to start using the camera you already have and simple add-ons. If you're running your photo or hybrid photo and video business from your inbox, you're making it harder than it needs to be. I use HoneyBook to manage everything — inquiries, emails, scheduling, contracts, and payments. It keeps my pipeline organized and saves hours every week. If you want a smoother system, grab my discount here: https://share.honeybook.com/shayna29637 Hybrid Hub teaches photographers how to add video so they can make more per booking. Learn how to shoot, edit, market, and sell photo and video together with a simple, repeatable system. Ready to raise your booking value? Book a free strategy call so we can chat 1x1 about how to scale your photography business with video, and if Hybrid Hub is right for your business: https://hybridhangout.com/book-a-callThanks for listening to Hybrid Hangout!! Don't forget to rate and review on your fave podcast platform -- it helps me grow, get amazing guests, and climb in the charts! DM me a screenshot of your review so I can say thanks :) Andddd say hi @hybridhangout on Instagram!
Have you ever read a post or watched a video and thought, "Wow... they just described my life?" That's exactly what today's best-performing content is doing. In this episode, I share my biggest takeaway from Natalie Ellis' presentation inside our Elite Entrepreneur Mastermind on why identity-based content is outperforming generic messaging. I break down how speaking to your audience's identity, behavior, and story helps you create content people remember and trust. Get ready to turn your story into content that converts. Check out our Sponsors: Shopify - Try the ecommerce platform I trust for Glōci. Sign up for your $1/month trial period at http://Shopify.com/happy. Monarch Money - Get your first year of Monarch Core for half off at http://Monarch.com with code EYH. Northwest Registered Agent - Visit http://northwestregisteredagent.com/EarnFree and start using free resources to build something amazing. Fabric - Join the thousands of parents who trust Fabric to help protect their family. Apply today in just minutes at http://meetfabric.com/earn. Indeed - Indeed is giving Earn Your Happy listeners a $75 SPONSORED JOB CREDIT to help get your job the premium status it deserves. Just go to http://Indeed.com/podcast right now and support our show by saying you heard about Indeed on Earn Your Happy. Momentous - If you want to try Momentous Signature Spec Creatine, head to http://livemomentous.com and use code EARN for up to 35% off your entire first order. Brevo - Meet Brevo…the all-in-one marketing and CRM platform built to help you connect with customers, boost engagement, and grow your business smarter. Get started for free today—or use code HAPPY50 to save 50% on Starter and Standard Plans for the first three months of an annual subscription. Just head to http://www.brevo.com/happy HIGHLIGHTS Why identity-based content is outperforming generic messaging. How to create content that instantly feels more personal. How your personal story creates a deeper connection with your audience. Where your offer naturally fits without sounding salesy. How to create memorable "mic-drop" moments people want to share. Why saying less can make your message more powerful. RESOURCES Apply for the Elite Entrepreneur Mastermind HERE! Get on the waitlist for Mentor Collective Mastermind HERE! Try glōci for 40% off your first order with code HAPPY at checkout - head to getgloci.com FOLLOW Follow me: @loriharder Follow glōci: @getgloci
How can marketing teams in the life science vertical show up stronger online and drive higher organic visibility for their organizations? Operating in a heavily-regulated industry where market competition is intense, many life science marketing teams stay quite busy, yet their pipelines are quiet, hampering long-term business growth? How can life science leaders bridge this gap and turn things around?That's why we're talking to Lauren Schafer (Founder, Lake House Digital Media), who shares proven ways to build life sciences buyer trust for predictable growth. In this episode, Lauren discussed the high-impact strategies for building deep authority and trust in the life science industry. She highlighted the value of uncovering specific client pain points and tailoring marketing approaches without being too generic. Lauren also stressed the significance of LinkedIn for B2B marketing, noting that decision-makers often conduct independent vendor research on the platform. She advised maintaining an up-to-date profile, using background banners effectively, and how you can be active and responsive on the platform. Lauren also emphasized the value of providing transparent marketing analytics dashboards to demonstrate accountability and ROI, essential for leadership buy-in.
A full content calendar can keep you busy without bringing you any closer to a customer. Rory and AJ Vaden explain the difference between managing the mechanics of content and building a strategy around the person you are uniquely equipped to serve. They also discuss why viral content and converting content require different approaches, how to identify the questions your audience needs answered, and why consistent content still fails when the message is disconnected from the customer. If your content is not producing results, it may be time to revisit who it is actually for.
Alex Dunlap and the Podfather Matt Kelley return for a new edition of Content Kings where they talk about fantasy football and the content creation business. THE ROSTERWATCH ULTIMATE DRAFT CHEAT SHEET IS LIVE FOR 2026 SEASON-LONG LEAGUES. Get it now: https://rosterwatch.com/buy-rosterwatch-pro The sheet that changed how fantasy players draft is back and rebuilt for this year. No outdated magazines. No expensive draft software you can't navigate with the clock running. Three simple rules, one sheet, an expert-quality draft guaranteed, in full PPR, standard and half-PPR, and Superflex. But here's what most sites can't offer: with a RosterWatch membership, you can ask us your actual roster questions and get specific answers back. Not a generic ranking. Your team, your matchup, your call. Alex, Cody, Trashman, and our contributors answer sit/start, waiver, and trade questions directly in Pro and Premium member posts, the same analysis you hear on the show, applied to the exact decision in front of you. Because winning your draft only wins you one Sunday. Winning your league takes seventeen weeks of decisions, and that's what membership is built for. When you're setting a lineup Sunday morning, make sure to head the members-only sit/start thread to get your toughest questions answered by Alex, Cody and Trashman. Want to do your own research? The proprietary Matchup Tool and Vegas Trends show you which players the game script actually favors, so your start/sit calls are reads instead of coin flips. The weekly position rankings and cross-positional Flex rankings settle the decisions that keep you up Saturday night, the ones where you've got three guys for two spots and no clear answer. The weekly Waiver Wire Cheat Sheets tell you exactly who to claim before the rest of your league wakes up. Play DFS or the Pick'Em lobbies too? Membership includes weekly DraftKings and FanDuel cheat sheets, the HyperDFS professional lineup generator, betting tools that show public bet percentage versus actual money by sportsbook so you can see where the sharp side is, and a weekly Pick'Em and player prop sheet with our favorite plays for PrizePicks and UnderDog. This episode gives you a taste of how we think. Membership gives you the system to act on it, and the direct line to ask us when the week is on the line. Get the sheet. Get the edge: https://rosterwatch.com/buy-rosterwatch-pro Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
The Smart Passive Income Online Business and Blogging Podcast
#937 Today's guest has built and scaled a business up to eight figures before he even started an Instagram account. But now, this anti-personal-brand guy is changing his mind and putting himself out there. The question is, why now? What's changed, and what is the risk of running a faceless company in 2026? Listen in on this interview with Chandler Bolt of selfpublishing.com to find out! In this session, Chandler shares his journey from bestselling author to massively successful entrepreneur who helps thousands of writers publish their books. As you'll hear, Chandler's all about delivering results at scale. And that's where building a personal brand comes in, as he's now supercharging his business with the kind of main character energy that stands out in the age of AI. We also discuss the importance of finding business partnerships, the three traits that help you create deep connections, publishing books to build authority, and building a team around your vision! Show note and more at SmartPassiveIncome.com/session937.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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