Podcasts about Content strategy

SEO expert Favour Obasi-ike, MBA, MS delivers an in-depth comparison of Shopify SEO and Squarespace SEO CMS platforms, focusing on their SEO and CRO capabilities and website development features. This discussion covers critical technical insights about theme management, URL structure optimization, metadata configuration, and platform-specific best practices.Favour shares actionable strategies for improving website visibility, including the importance of regular theme updates, proper sitemap configuration, and effective use of SEO metadata. The session also touches on comparisons with WordPress, Wix, and other CMS platforms, providing business owners with practical guidance for choosing and optimizing their e-commerce and content-driven websites in 2026.Book SEO Services | Quick Links for Social Business>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Book SEO Services with Favour Obasi-ike⁠>> Visit Work and PLAY Entertainment website to learn about our digital marketing services>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Read SEO Articles>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to the We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Purchase Flaev Beatz Beats Online>> Favour Obasi-ike Quick LinksEpisode Key Learning Topics1. Shopify Platform Deep DiveShopify as a closed-source e-commerce CMS platformTheme Liquid customization and custom code implementationImportance of regular theme updates for algorithm visibilityPre-installed sitemap functionality and automated SEO featuresApp ecosystem vs WordPress pluginsMulti-currency and multi-language capabilitiesSchema.org integration for product pages2. Squarespace Platform OverviewUser-friendly, content-driven platform positioningComparison with Shopify for product-based vs content-based websitesQuick setup and on-the-go management capabilitiesIntegration capabilities and limitationsBest use cases for small businesses and content creators3. SEO Metadata OptimizationProper configuration of SEO meta titles and descriptionsOpen Graph (OG) tags for social media sharingURL structure best practices and character optimizationThe importance of unique metadata vs duplicated contentHow to edit SEO metadata in Shopify product pages4. URL Structure StrategyStrategic URL naming conventions for productsUsing numbers strategically in URLs (e.g., "red-roses-12-piece" vs "12-piece-red-roses")Pattern disruption for user attention and click-through optimizationShorter, more concentrated URLs for better visual scanningPre-purchase click optimization through URL clarity5. Technical SEO FundamentalsSitemap management across different platformsGoogle Search Console setup and sitemap submissionThe difference between Google Analytics and Google Search ConsoleNAP (Name, Address, Phone) consistency for local SEORobots.txt configuration and indexing control6. Wix Platform InsightsHidden robots.txt settings affecting blog tag indexingHow to enable tag indexing in Wix SEO settings10-year evolution of the Wix platformCommon indexing issues and solutions7. WordPress vs Closed-Source PlatformsOpen-source flexibility vs closed-source constraintsPlugin management and sitemap conflictsThe analogy of "square footage" for platform capabilitiesWhen to choose WordPress over Shopify/Squarespace8. Content Strategy & Page ManagementThe power of compounding through content updatesUpdating old blog posts alongside publishing new onesFooter copyright year updates as ranking signalsOn-page SEO details that AI and search engines scanCreating and maintaining a content calendar9. Website Maintenance Best PracticesRegular theme updates and their impact on visibilityChecking and updating footer copyright yearsMonitoring broken links and slow page speedsPlatform-specific maintenance requirements (Shopify, Squarespace, WordPress, Webflow, Wix)10. Free Website Audit OfferFavour's offer for surface-level website auditsDeep dive capabilities for root problem identificationMulti-platform support (Shopify, Squarespace, WordPress, Webflow, Wix, Magento, Tilda, Duda)Email newsletter with SEO, marketing, and AI insightsEpisode Timestamps00:00 - Introduction: Shopify SEO vs Squarespace SEO comparison00:53 - Welcome and housekeeping (saving replays, accessing resources)02:36 - Shopify platform overview and e-commerce focus03:01 - Why Shopify stands out (price-friendly, brand-aware, aesthetically pleasing)03:43 - Shopify themes and purchasing considerations05:43 - Critical question: When did you last update your theme?06:40 - How theme updates affect algorithm visibility07:00 - Closed-source vs open-source platforms explained07:08 - Theme Liquid customization in Shopify08:00 - Shopify as your hosting platform08:10 - Apps in Shopify vs plugins in WordPress08:21 - Squarespace positioning and user-friendliness09:00 - Platform comparison analogy: Square footage (500 to 20,000 sq ft)09:33 - When aesthetics and ease-of-use matter most14:00 - Detailed Shopify theme management discussion18:00 - SEO metadata and URL structure fundamentals22:00 - The importance of page quantity and content strategy28:00 - Sitemap management and Google Search Console setup28:15 - Why Shopify pre-installs sitemaps (no conflicts)29:00 - WordPress sitemap conflicts and plugin management29:32 - The sitemap as "the brain of a website"30:00 - Content compounding strategy: updating old posts31:06 - Wix robots.txt issue: blog tags set to "no index" by default32:00 - How to fix Wix tag indexing in SEO settings33:00 - Tags as hashtags and their importance for visibility34:05 - Critical action item: Update your footer copyright year to 202635:00 - Why footer year matters for AI and search engine scanning36:01 - Shopify advantages for multi-language and multi-currency37:03 - Google Search Console vs Google Analytics confusion37:20 - The "reverse gear" moment in SEO audits42:00 - Deep dive into URL structure optimization45:00 - Strategic use of numbers in product URLs48:00 - Open Graph (OG) tags explained52:00 - Schema.org and structured data importance58:00 - Product page SEO metadata workflow in Shopify58:15 - How titles auto-generate URLs and the edit button59:00 - Example: "6-piece red rose bouquet" URL structure59:23 - Optimizing URL readability and pattern disruption60:00 - Pre-purchase click optimization through URL clarity61:00 - Character count optimization for URLs63:00 - Shopify vs Squarespace integration comparison63:16 - Schema.org as the "golden standard" for web documentation63:48 - NAP (Name, Address, Phone) consistency explained64:00 - "Dress how you want to be addressed" philosophy68:00 - Free website audit offer details70:00 - Platforms supported for audits72:00 - Newsletter signup for SEO, marketing, and AI insights74:00 - Surface-level vs deep-dive audit explanation75:00 - Closing remarks and call to actionFrequently Asked Questions (FAQs)Q1: What's the main difference between Shopify and Squarespace?A: Shopify is primarily an e-commerce platform optimized for product stores with extensive selling features (multi-currency, multi-language, robust app ecosystem), while Squarespace is more content-driven and user-friendly, ideal for portfolios, blogs, and smaller businesses that need quick setup without extensive product management.Q2: Why is updating my website theme important for SEO?A: Regular theme updates signal to search engine algorithms that your website has an updated setup and infrastructure. An outdated theme (e.g., last updated in August 2025 when we're in 2026) can cost you visibility because the algorithm may perceive your site as less maintained and current.Q3: What is Theme Liquid in Shopify?A: Theme Liquid is Shopify's templating language that allows you to customize code within the closed-source platform. It's where you would add custom elements like pop-ups, tracking codes, or other modifications that aren't available through standard theme settings.Q4: Do I need to create a sitemap for my Shopify store?A: No. Shopify automatically generates and maintains your sitemap as soon as you publish pages, products, collections, and posts. This is a major advantage over WordPress, where you need to install and configure sitemap plugins and ensure there are no conflicts.Q5: What's the difference between Google Search Console and Google Analytics?A: Google Search Console is for submitting your sitemap and monitoring how search engines crawl and index your site, while Google Analytics tracks visitor behavior and traffic sources. Both are important, but they serve different purposes. You must submit your sitemap to Search Console for proper SEO.Q6: How do I fix the Wix tag indexing problem?A: Go to your Wix dashboard, click Settings (bottom left corner), navigate to SEO Settings, find the Blog Tags section, and disable the "no index" robots.txt setting that's enabled by default. This allows your blog tags to be indexed by search engines.Q7: Why should I update my footer copyright year?A: The footer copyright year (e.g., "© 2026") is on-page text that AI and search engines scan. An outdated year (like "© 2023") signals that your site may not be actively maintained, even if you've updated content elsewhere. It's a simple but important ranking signal.Q8: How should I structure product URLs for better SEO?A: Use strategic placement of descriptive words and numbers. For example, "red-roses-12-piece" is better than "12-piece-red-roses" because users scanning search results will see "red roses" first, then the number variants (6, 12, 36), creating pattern disruption that draws attention and improves pre-purchase clicks.Q9: What is Open Graph (OG) and why does it matter?A: Open Graph tags control how your content appears when shared on social media, messaging apps, and other platforms. When you send a link via WhatsApp or iMessage and see a preview with title and image, that's Open Graph data. Properly configured OG tags ensure your content looks professional when shared.Q10: Should I choose Shopify, Squarespace, or WordPress for my business?A: Choose Shopify if you're running a product-based e-commerce store and need robust selling features. Choose Squarespace if you need a quick, aesthetically pleasing site for content, portfolios, or small-scale selling. Choose WordPress if you need maximum customization, flexibility, and control (open-source), but be prepared for more technical management.Q11: What is NAP and why is it important?A: NAP stands for Name, Address, Phone number. For websites, "address" includes your domain (www address). Consistent NAP information across your website and online directories is crucial for local SEO and helps search engines verify your business legitimacy.Q12: Can I get a free website audit from Favour?A: Yes! Favour offers surface-level website audits to help identify issues like broken links, slow pages, and basic SEO problems. The audit supports multiple platforms including Shopify, Squarespace, WordPress, Webflow, Wix, Magento, Tilda, and Duda. Links are available in the episode description or through the newsletter signup.About the Podcast HostFavour Obasi-ike, MBA, MS is an SEO and digital marketing expert who specializes in helping business owners optimize their websites for search visibility and conversion. Favour offers website audits, SEO consulting, and maintains a detailed email newsletter covering SEO, marketing, and AI insights. Visit our quick links above to get access.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Some of the most powerful ideas in marketing don't come from marketing at all. They come from stories that refuse to play it safe.That's the lesson of Dune, the sci-fi epic once considered unfilmable and now one of the most successful franchises of the decade. In this episode, we break down its marketing lessons with the help of our special guest Madhav Bhandari, Head of Marketing at Storylane.Together, we explore what B2B marketers can learn from world-building, pattern interruptions, and betting on emerging talent.About our guest, Madhav BhandariMadhav Bhandari is the Head of Marketing at Storylane. He's a a B2B marketer with 12+ years of experience helping startups grow from scrappy beginnings ($2M+ ARR) to category leadership ($20M+ ARR and beyond). Madhav built lean, high-performing marketing engines across both PLG / sales-led companies. His strength and philosophy is doing marketing that stands out. I focus on work that drives action and ties directly to pipeline.Madhav has helped many scale-ups grow beyond $10M ARR, either as a full-time leader or a hands-on advisor. I love taking on this challenge.What B2B Companies Can Learn From Dune:Show the product, don't narrate it. Madhav's first lesson from Dune is about restraint. The film works because it removes exposition and lets the audience experience the world firsthand. He draws a direct parallel to B2B marketing, saying, “ You've seen the B2B website homepages that are just full of jargon.  And I think now is the time to actually show the product.” Too many B2B teams rely on jargon, stock imagery, and abstract claims, forcing buyers to imagine value. The takeaway is simple: remove the guesswork. Interactive demos, real visuals, and tangible experiences outperform explanations every time. If buyers have to imagine what your product does, you've already added friction.Go where the work is unpopular but important. In Dune, the most valuable resource in the universe lives in the most unremarkable place. Madhav says, “ Unpopular but important projects, that's where the largest customer growth lies.” In marketing, that means resisting the pull of flashy homepage redesigns and brand exercises when the real leverage sits deeper, product pages, conversion paths, and messy parts of the funnel no one wants to own. If everyone wants to work on it, it's probably already optimized. The real upside lives where attention is scarce.Bet on emerging voices, not just famous ones. Dune didn't rely on a single A-list star to succeed, and Madhav has seen the same dynamic play out in B2B. His experience is clear: “ anytime I've gone with… a very popular influencer… that I interviewed, those episodes the way I thought they would perform, didn't really perform that well. Bu what's funny is that the people that are relatively unpopular but have done incredible work are the episodes that did fantastic.” Big names feel safe, but they're expensive and often underdeliver. Audiences respond more to sharp thinking and real experience than borrowed fame. In B2B, the fastest way to build trust is to help your audience discover someone worth listening to, before everyone else does.Quote“ Today, in our world, sameness is risky… The worst that could happen … is it's gonna perform the same as if you would've not done that, and the best case scenario is it's just gonna do insanely well.” Time Stamps[01:03] Meet Madhav Bhandari, Head of Marketing at Storylane01:08 Why Dune?01:51 Role of Head of Marketing at Storylane02:37 Breaking Down Dune10:53 B2B Marketing Takeaways from Dune25:18 Influencer Campaign Strategies28:28 The Power of Brand Awareness31:12 Storylane's Marketing Strategy35:08 Creative Marketing Examples38:37 Content Strategy and Founder Branding45:25 Final Thoughts and TakeawaysLinksConnect with Madhav on LinkedInLearn more about StorylaneAbout Remarkable!Remarkable! is created by the team at Caspian Studios, the premier B2B Podcast-as-a-Service company. Caspian creates both nonfiction and fiction series for B2B companies. If you want a fiction series check out our new offering - The Business Thriller - Hollywood style storytelling for B2B. Learn more at CaspianStudios.com. In today's episode, you heard from Ian Faison (CEO of Caspian Studios) and Meredith Gooderham (Head of Production). Remarkable was produced this week by Jess Avellino, mixed by Scott Goodrich, and our theme song is “Solomon” by FALAK. Create something remarkable. Rise above the noise. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

#912 Perfection is out. Authenticity is in. As the world is flooded with polished content and AI noise, this is becoming increasingly true every day. That's why the more you edit yourself, the more you'll blend in. It's also why, if you show your real self, you'll stand out and attract a community of superfans! So how do you fight back against the slop and build a personal brand? In this episode, I look at the countermovement emerging in response to our artificial modern landscape. In fact, my inspiration for this episode comes from Medieval Mindset on YouTube labeling this as the Second Renaissance. I love that idea because it means that now is the best time to show up and lead the charge. You'd do exactly that by participating in something like my 30-day video challenge. So tune in because, when you don't overproduce, reality seeps in and you attract the right people! Show notes and more at SmartPassiveIncome.com/session912.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Closing the CX Gap with the Help of Artificial Intelligence  Shep interviews Michele Carlson, Director of Product Marketing & Head of Content Strategy at NiCE. They discuss the top AI trends shaping customer experience and transforming contact centers. This is based on Michele and Shep's recent webinar that featured 10 trends. CLICK HERE to enjoy the full webinar.   This episode of Amazing Business Radio with Shep Hyken answers the following questions and more:    What does "AI first" mean in customer experience?  How can businesses maintain a human-centric approach while integrating artificial intelligence in customer service?  How does AI help streamline workflows for customer service agents?  Why is it important for companies to keep humans involved in designing AI systems?  How can agentic AI improve customer interactions and resolve issues more efficiently?  Top Takeaways:    AI has advanced to the point where we can use it to take actions and complete workflows. It not only understands what customers say and provides answers, but it can also complete tasks like sending a package or updating an account.   Shep and Michele share five AI trends that shape the future of customer experience and contact centers.  Trend #1: AI first, but it doesn't mean AI only. Companies use AI to get quick answers or to resolve issues quickly. But this doesn't mean eliminating human customer support. It means that when things get too complicated or tricky for AI to handle, human agents can step in to make sure the experience is personalized and complete.   Trend #2: Human-Centric AI. 72% of customers say that they've experienced AI and automation benefits. Technology must be designed with humans at its center to truly understand and address human needs while empowering both customers and agents.   Trend #3: Agentic AI. Agentic means artificial intelligence that can use language to take action autonomously. To put it simply, the system can take the customer's data, determine what needs to be done, and complete the task without human intervention, allowing humans (employees) to focus on more important and complex issues.  Trend #4: Experience Memory. AI can help companies not just remember who their customers are, but also their problems, preferences, and relevant details of past interactions.   Trend #5: AI Observability. Don't invest in something you can't measure. Success isn't just about using as much new technology as possible. It is about seeing real results like smoother processes, happy employees, and satisfied customers.   LAMs, or Language Action Models, help AI move beyond data analysis. They interpret the language, determine the intent, and act accordingly. They streamline agents' workflows by automating repetitive tasks and integrating multiple systems, so agents spend less time juggling multiple tabs and focus more on interacting with customers.  There is a 40% gap between what companies think their service is like and how customers actually feel about the experience. Companies need to listen to their customers, get real feedback, and invest in people and technologies to close the gap.   Plus, Michele discusses more stats on AI-powered experiences that can help you enhance customer satisfaction and streamline business operations. Tune in!  Quote:   "When we say AI first, we don't mean AI only. It means you start with artificial intelligence to help resolve customer issues, but it's not the only solution."  About:    Michele Carlson, Director of Product Marketing & Head of Content Strategy at NiCE. She is an expert in AI-powered analytics and customer experience, transforming contact centers and delivering customer-centric results.    Shep Hyken is a customer service and experience expert, New York Times bestselling author, award-winning keynote speaker, and host of Amazing Business Radio.    Learn more about your ad choices. Visit megaphone.fm/adchoices

Everybody talks about creativity, but very few are willing to measure it. The real advantage comes from combining imagination with obsession.That's the lesson of MrBeast, the YouTube creator who turned data-driven storytelling into one of the most powerful media brands in the world. In this episode, we explore his marketing playbook with the help of our special guest Rodrigo Fontes, VP of Marketing at QuillBot.Together, we break down what B2B marketers can learn from engineering audience retention, building repeatable content formats, and investing just a little more effort to create work people can't look away from.About our guest, Rodrigo FontesRodrigo Fonte is the VP of Marketing at Quillbot. He is a strategic marketing leader with over 15 years of experience building and scaling brands across both B2C and B2B markets. Rodrigo is currently driving growth in Generative AI and consumer tech at QuillBot (Learneo). He's also leading the global marketing organization behind one of the world's most widely used AI writing assistants, overseeing Brand, Media, Influencers, Social, SEO, ASO, Content, Product Marketing, and International Expansion.What B2B Companies Can Learn From MrBeast:Obsess over audience retention, not just reach. MrBeast doesn't just aim for views, he studies exactly where attention drops and rebuilds content accordingly. Rodrigo says, “His data-driven customer obsession on every detail to make things work, I think that's such an amazing thing for us marketers today to think [about].” B2B teams should move beyond impressions and focus on where prospects lose interest and why. Analyze content the same way you analyze funnels. Retention is the real signal of relevance.Show people something they've never seen before. Originality is MrBeast's core advantage. He doesn't just execute well, he starts with ideas audiences haven't encountered. Rodrigo reminds us, “The fight for attention is brutal today.” If your content looks like your competitors', it's already invisible. Massive budgets aren't required to execute original ideas, as MrBeast proved in his early viral videos. Novelty is a priceless strategic asset.Use culture as a creative multiplier. MrBeast often revamps formats by tapping into existing cultural moments (e.g., Squid Game, Willy Wonka). Rodrigo points out, “He can really revamp a format if he adds culture to [it].” B2B strategy doesn't have to reinvent the wheel. Tie your ideas to what your audience already cares about instead of forcing attention from scratch.Quote“ Go deeper on what really, already has the attention of your target audience, instead of starting from scratch. What are they paying attention to already?”Time Stamps[01:03] Meet Rodrigo Fontes, VP of Marketing at QuillBot[02:13] Why MrBeast?[09:07] Why His Content Works[16:58] The Power of Effort and Originality[22:05] Repeatable Formats and Serialized Content[29:20] Lessons from Branded Content and Influencers[42:45] QuillBot's Content Strategy[47:56] Advice for Marketing Leaders[51:12] Final Thoughts and TakeawaysLinksConnect with Rodrigo on LinkedInLearn more about QuillBotAbout Remarkable!Remarkable! is created by the team at Caspian Studios, the premier B2B Podcast-as-a-Service company. Caspian creates both nonfiction and fiction series for B2B companies. If you want a fiction series check out our new offering - The Business Thriller - Hollywood style storytelling for B2B. Learn more at CaspianStudios.com. In today's episode, you heard from Ian Faison (CEO of Caspian Studios) and Meredith Gooderham (Head of Production). Remarkable was produced this week by Jess Avellino, mixed by Scott Goodrich, and our theme song is “Solomon” by FALAK. Create something remarkable. Rise above the noise. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Send us a textIn this episode of Quilting on the Side, Andi and Tori McElwain delve into the evolving landscape of SEO (Search Engine Optimization) and its implications for quilting businesses. Tori shares her insights gained from extensive research, particularly focusing on the integration of AI search bots into SEO strategies. The conversation highlights the importance of using relevant keywords naturally in content, avoiding outdated practices like keyword stuffing, and ensuring that businesses are visible across various platforms such as Facebook, Instagram, and YouTube. Tori emphasizes that while AI search is becoming more prevalent, the foundational principles of SEO remain crucial for improving online visibility and engagement.The discussion also covers practical tips for optimizing social media presence, including the significance of business accounts on platforms like Facebook and Instagram, and the necessity of including keywords in titles, descriptions, and even image alt texts. Tori encourages listeners to conduct self-audits of their online content to identify missed opportunities for keyword integration. The episode wraps up with actionable advice on how to research trending keywords and the importance of maintaining a consistent online presence to enhance search rankings.Don't miss an episode! Like, comment, and subscribe for more quilting stories, tips, and industry insights.Chapters00:00 Introduction to SEO in Quilting00:48 Understanding AI Search and Its Impact02:20 Best Practices for Keyword Usage04:43 Platforms to Focus On for SEO09:44 The Role of Social Media in SEO14:49 Engagement vs. Hashtags in Social Media19:54 Practical Tips for Keyword Optimization24:38 Real-World Examples of SEO Mistakes29:23 Tools and Resources for Keyword Research34:40 Final Thoughts on SEO for QuiltersMentioned inthe Podcast Episode:Keywords Blog PostH+H Americas Fiber Arts Trade Show in May 2026Pinterest Post: Gifts for Quilters - exampleDigital Marketing Magic Program with Tori: Want to see how well your SEO is doing? See the Creative's SEO Clarity ReportWant More Quilting Business Content?

In this comprehensive session, Favour Obasi-ike, MBA, MS explores the strategic nuances of email marketing. The discussion transcends basic sales tactics, positioning email as a foundational pillar for business documentation, professional credibility, and high-impact communication. Favour emphasizes that while social media platforms often dominate the marketing conversation, email remains a superior channel for conversion and long-term relationship building. The session provides a detailed roadmap for entrepreneurs and developers alike, covering technical infrastructure, audience psychology, and the necessity of intentional engagement.Strategic Insights and Market ComparisonsThe conversation highlights a stark contrast between the ephemeral nature of social media and the enduring impact of email marketing. Favour notes that social media conversion rates typically languish below 1%, whereas search engine optimization (SEO) and email marketing can achieve conversion rates ranging from 16% to over 33%. This discrepancy is attributed to the "currency" of email: the exclusive time and attention granted by the recipient. Unlike social media posts that are quickly buried by algorithms, an email retains its conversion potential long after it is sent, provided it reaches the recipient's inbox through proper technical execution.Need to Book An SEO Discovery Call for Advertising or Marketing Services?>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Book a Complimentary SEO Discovery Call with Favour Obasi-Ike⁠>> Visit Work and PLAY Entertainment website to learn about our digital marketing services>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Read SEO Articles>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to the We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Purchase Flaev Beatz Beats Online| Marketing Channel | Average Conversion Rate | Primary Advantage || Social Media | < 1% | High initial visibility and brand awareness. || Email Marketing | 16% - 33%+ | Direct connection, longevity, and high intent. || SEO | 16% - 33%+ | Sustainable organic traffic and credibility. |Technical Infrastructure and DeliverabilityA significant portion of the session is dedicated to the technical "hygiene" required to maintain high deliverability. Favour introduces Google Postmaster as an essential tool for monitoring domain health and ensuring that communications are not flagged as spam. The technical setup involves a rigorous configuration of DNS records, including MX, SPF, and DKIM, which serve as the digital credentials for a legitimate sender. Furthermore, the discussion touches upon the physical properties of an email, such as file size and font optimization, which can inadvertently trigger spam filters if not managed correctly.| Technical Component | Purpose | Best Practice || Google Postmaster| Domain Health Monitoring | Regularly check [postmaster.google.com](https://postmaster.google.com). || MX, SPF, DKIM | Authentication & Compliance | Ensure all DNS records are correctly configured. || List Hygiene | Deliverability Maintenance | Clean the list after every campaign to remove bounces. || Email Size| Spam Prevention | Use standard fonts (16px-20px) to keep file sizes low. || Segmentation| Engagement Tracking | Group audiences by behavior or interest for targeted messaging. |Content Strategy and Audience EngagementFavour and his guests, including the developer Ifeanyi, discuss the shift toward more sophisticated, developer-friendly tools like Resend, which allow for scalable, code-driven email templates. The consensus is that modern audiences do not "read" in the traditional sense; instead, they "skim" for value. Consequently, the use of listicles, bullet points, and concise subject lines is paramount.A professional subject line should ideally be limited to three or four words to avoid appearing "junior," while the preview text should be leveraged to provide the necessary context that encourages a click.The session concludes with a call for intentionality in marketing. Favour suggests a "Want vs. Need" framework: use the subject line to address what the audience *wants* (immediate value or curiosity), and use the body of the email to deliver what they *need* (tutorials, case studies, or interactive elements like polls). This approach ensures that the communication is not just seen, but acted upon.Podcast Episode Timestamps[00:00] – Introduction to the role of email in documentation and professional communication.[01:03] – Favour Obasi-ike's background in intellectual property and search engine marketing.[02:35] – Comparative analysis of conversion rates across social media, SEO, and email.[04:50] – Technical requirements for deliverability: Google Postmaster and MX record configuration.[06:16] – Reflections on the "We Don't PLAY™️" podcast and Favour's six-year tenure on Clubhouse.[22:37] – The impact of font selection and email file size on technical deliverability.[23:53] – Strategies for audience segmentation and the importance of reviewing engagement analytics.[24:26] – Managing hard and soft bounces through consistent list hygiene.[28:44] – Guest contribution from Ifeanyi on using "Resend" and React for scalable email infrastructure.[45:20] – Timing strategies: Measuring audience activity windows for optimal email delivery.[46:25] – The psychology of subject lines: Why brevity (3-4 words) signals professional maturity.[47:43] – The "Want vs. Need" framework for content delivery and engagement.[49:36] – Utilizing polls for market research: A case study on Google vs. Perplexity preferences.[52:02] – The efficacy of listicles and skimming-friendly formats in modern digital communication.About Favour Obasi-ikeFavour Obasi-ike is a prominent business consultant and entrepreneur specializing in helping creators and business owners secure their intellectual property through search engine marketing, Pinterest, and podcasting. He is the host of the "We Don't PLAY™️" podcast, a long-running series with over 610+ episodes spanning seven years.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ever wonder why brand evolution feels emotional, messy, and transformative, yet totally worth it? In this episode, I sit down with my content strategist and trusted social collaborator of nearly two years, Jaiden Hamilton, to unpack the strategy behind my rebrand, the evolution of my messaging, and the deep content alignment that's fueled growth and clarity in my business.The Shoot It Straight Podcast is brought to you by Sabrina Gebhardt, photographer and educator. Join us each week as we discuss what it's like to be a female creative entrepreneur while balancing entrepreneurship and motherhood. If you're trying to find balance in this exciting place you're in, yet willing to talk about the hard stuff too, Shoot It Straight Podcast is here to share practical and tangible takeaways to help you shoot it straight. Review the Show Notes:01:12 - Meet Jaiden Hamilton02:08 - The Evolution of Content Strategy03:23 - First Impressions and Brand Identity05:36 - Refining the Target Audience08:24 - Authenticity and Bold Messaging15:38 - The Emotional Journey of Rebranding21:21 - Embracing Leadership in Creative Coaching23:11 - The Evolution of Online Presence27:11 - Content Alignment vs. Quantity31:26 - The Importance of Messaging and Branding36:40 - Authenticity Over PerfectionConnect with Jaiden:Website: theravesocial.comInstagram: instagram.com/theravesocialConnect with Sabrina:Instagram: instagram.com/xo.sabrinagebhardtWebsite: sabrinagebhardt.com Hosted on Acast. See acast.com/privacy for more information.

#911 Instagram stands out as maybe the top platform for converting attention into sales. That said, alternating Reels, Stories, carousel posts, DMs, and everything else is confusing. What does a good content strategy on this app even look like? In this episode, I'm joined by Instagram master Brock Johnson to answer that question! We discuss what you should focus 80% of your creative drive on, the optimal post schedule, the top content formats for 2026, automating monetization, and more. Brock and I cover most of what you need to set yourself up for success and avoid the mistakes that can stop your profile from taking off. Informed by interviews he's hosted with the heads of Instagram and Instagram for Business, Brock's insights come from the very top. He delivers an absolute masterclass on turning strangers who might come across your Reels into superfans who watch your Stories, DM you, and buy from you. Enjoy! Show notes and more at SmartPassiveIncome.com/session911.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

What does an acrobat aerialist know about content creation that most social media managers don't? Turns out — everything.In this episode, I sit down with Elijah Holt, a performer and content creator who's turned aerial acrobatics into a content goldmine. We dig into how he balances the technical precision of his craft with creating content that hooks people who've never touched a silk in their lives.But this isn't just about aerial work — it's about why YOUR unique skills, hobbies, and "weird" talents are the competitive advantage you've been overlooking.We talk about:How to bring unconventional skills into your content without forcing itWhy being a performer made him a better creator (and vice versa)The role of play in serious business contentHow to differentiate yourself when everyone else is following the same playbookAnd why YOU are the secret sauce your content has been missingIf you've ever thought, "My niche skill is too random to work in my content," this episode will change your mind.Follow Elijah: https://www.instagram.com/theincredibleholt/PlayStation work: https://www.instagram.com/reel/DDP1Q_QyHSQ/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA==Viral stretching video: https://www.instagram.com/reel/DTS3FNyjcbr/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA==Shower video: https://www.instagram.com/reel/DTd4j8ymMTd/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA==Work with Jordan: https://stan.store/thespacesocial?utm_source=ig&utm_medium=social&utm_content=link_in_bio&fbclid=PAZXh0bgNhZW0CMTEAc3J0YwZhcHBfaWQMMjU2MjgxMDQwNTU4AAGnmRe7wWQe3nzhTunB2b2EdTYOJCDSzfmXDKXONiXoVpDO6aF5TkeRmpKGH7g_aem_EY1zbkpmrC5p8AYXGt3Edw

In this episode of The Wealthy Coach Podcast, Kendra sits down with Jana Osofsky, a long-form content strategist, to break down a smarter, more sustainable way for health and wellness coaches and practitioners to market their businesses without burning out.Jana explains why weekly blogging and scattered content strategies often fail busy practitioners, and how building a capsule blog library of high-converting, long-form content can become the foundation for all of your marketing. From social posts and emails to podcasting, presentations, and referrals, this approach prioritizes depth, clarity, and repetition over constant creation.If you're a health coach, practitioner, or service provider who feels stretched thin and tired of trying to “keep up” with content, this conversation will help you rethink how you create, repurpose, and leverage your messaging so it actually drives clients. In this episode you'll learn:In this episode, Kendra interviews Jana Osofsky, a long-form content strategist who helps health and wellness practitioners attract clients using a blog-first marketing approach.You'll learn:Why most practitioners don't have time to be “full-time marketers” and why that's okayWhat a capsule blog library is and how it supports consistent, cohesive messagingWhy repetition builds trust (and why your audience won't get bored of hearing the same ideas)How to repurpose one long-form blog across social media, email, podcasts, presentations, and moreThe difference between writing content to educate vs. writing content that prepares someone to buyHow blogging supports referrals, authority, and long-term visibility without relying on trendsWhy being a business owner with a blog is very different from being a blogger Jana OsofskyJana Osofsky is a marketing expert, content strategist, and Pinterest educator for coaches, practitioners and service providers.She's the creator of High-leverage Content, the system for turning your thought leadership ideas into a capsule library of evergreen blog posts that convert fast and often — and gets you off the content treadmill. Jana's current mission is to help her students lean into prioritizing evergreen content, spend less time feeding the insatiable social media monster, and make more sales. She teaches conversion blog writing and Pinterest marketing as the the two primary strategies to help people achieve this.Website: https://janaomedia.com/Follow Jana on Threads: @janaomediaFREE TRAINING: Sign Clients with a High-Converting Capsule Blog  Resources mentioned:Apply for HCA & get your free biz audit: https://go.kendraperry.net-apply-hca Leave the podcast a 5-star review: https://ratethispodcast.com/wealthy 

#910 What if I said your decision to listen in on today's episode will determine your success or failure as a creator? In a split second, you're making up your mind on whether this session is worth your time or not. That's also the exact thought process your audience members go through every time they come across your content. In 2026, this is why your hooks make or break your reach and engagement online! Not optimizing the first moments you have with a potential viewer, reader, or listener is a major disadvantage in the age of distraction. That's why I want to walk you through my powerful HOOKS formula today. This is the step-by-step process I use to fix my content, create curiosity, trigger emotion, and connect with the right people. I have plenty of examples to inspire you and elevate your posts, so don't miss out. Enjoy! Show notes and more at SmartPassiveIncome.com/session910.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this episode of 'For the 23%', Dielle discusses the importance of effective launch strategies for women of color entrepreneurs. She emphasizes the need for a solid sales strategy, the significance of messaging and offers, and the role of webinars in converting leads. Dielle also shares insights on diagnosing launch failures, the importance of pre-launch content, and how to create excitement around offers. The episode serves as a comprehensive guide for entrepreneurs looking to scale their businesses in 2026. 00:00 Introduction to the Mastermind and Goals 02:49 Understanding Launch Strategies 06:02 Diagnosing Launch Failures 08:56 Key Elements for Successful High Ticket Launches 12:10 The Importance of Messaging and Offers 14:52 Webinars as a Sales Tool in 2026 18:02 Content Strategy for Launches 21:11 Pre-Launch vs. Launch Content 23:58 Conclusion and Next Steps   For the 23% is the women of color business and entrepreneurship podcast hosted by multi-million-dollar entrepreneur Dielle Charon. Each week you'll learn how to grow your sales, money, and freedom so we can increase the 23% of business owners who are women of color. Website: forthe23percent.com Instagram: @forthe23percent Membership: forthe23percent.com/membership

In this episode of the Modern Direct Seller Podcast, we chat with Maggie Schneider, SEO savant and founder of Hilltop Help, about getting more traffic to your website. Maggie shares why direct sellers should have their own websites, the foundational SEO steps that matter most, and how blogging and Pinterest work together for long-term visibility. She also covers quick wins like setting up Google Analytics and creating a Google Business Profile. You can connect with Maggie at hilltophelp.com to explore her services, blog, and courses, or follow her on Instagram for quick SEO tips. Don't forget to grab her free SEO checklist to get started with the basics.Time-Based Notes:1:25 - Rapid Fire Questions3:41 - Maggie's Career Transition6:41 - The Importance of Having Your Own Website12:14 - SEO Fundamentals and Quick Wins15:13 - Content Strategy and Keyword Research18:02 - Blogging Relevance and Long-term Value22:57 - Leveraging Pinterest for Traffic25:07 - Google Business Profiles SetupShow sponsored by CinchShare: The number one most trusted social media scheduling tool for direct sellers. Start your 60 day trial today with coupon code KEYBOARD60 and spend less time posting and more time socializing!Get the full show notes at https://moderndirectseller.com/episode271

If your social media content used to work and now it feels like you're shouting into the void, this episode is your wake-up call to take a different approach. Kendra breaks down why educational, “how-to” content is no longer converting at the top of the funnel and why trying to out-teach the internet (or ChatGPT) is a losing game in 2026.You'll learn what actually works now; content that helps people feel something. Kendra explains why personality, perspective, and opinion are now the product, and how standing for something (even when it ruffles feathers) is the fastest way to build trust, connection, and demand.This episode is a must-listen for coaches and practitioners who feel stuck creating “safe” content that gets ignored. If you're ready to stop being a watered-down version of Google and start building an audience of right-fit clients who actually care what you think, this conversation will show you exactly how to shift your content—without burning everything down. In this episode you'll learn:The Shift in Consumer Behavior that is Affecting Your EngagementThe Decline of Educational Content and How to better Adjust its PlacementThe Key Content Types for 2026Implementing Story-Based and Value-Based Content and Embracing the Risk that Comes with itThe Practical Steps to Navigate Through This Transition  Resources mentioned:Apply for HCA: https://go.kendraperry.net/apply-hcaJoin my email list: https://long-paper-7772.kit.com/4a9ee354f1 Watch on Youtube HERELeave the podcast a 5-star review: https://ratethispodcast.com/wealthy

Start your year with a data-driven mindset as Erin Sparks welcomes analytics expert Dana DiTomaso to the show. This episode dives into the evolving realities of digital marketing measurement in 2026, pushing you to mature your approach with actionable strategies and fresh perspectives. Dana DiTomaso discusses why marketers can't afford to rely on outdated metrics and generic reporting in a world changing rapidly under AI's influence and economic headwinds. We unpack the pitfalls of "one-size-fits-all" analytics, tips for tracking what actually matters, and the practical process of tagging and categorizing every piece of site content based on its unique purpose down the funnel. Plus, learn how to build out reporting that clearly identifies audience intent, content gaps, and wins leadership buy-in. A standout theme: Not every page is meant to convert, and understanding content purpose is essential in today's digital landscape. Reporting frameworks must reflect genuine engagement and tangible business value, not just vanity metrics. Ready to reset your reporting? LIsten in in for practical workflows, candid advice on navigating tough leadership conversations, and a no-nonsense look at analytics maturity. Know your site, evolve your strategy, and stay ahead on EDGE of the Web! Key Segments: [00:04:39] Adapting to AI's Web Impact [00:08:34] Content Strategy for Engagement Analytics [00:11:14] EDGE of the Web Title Sponsor: Site Strategics [00:15:25] Prioritizing Bottom-Funnel Content [00:18:59] Content Consumption Tracking Method [00:20:14] GA4, Workshops, and Responsive Reports [00:23:47] Unifying Analytics for Better Strategy [00:25:11] EDGE of The Web Sponsor: Inlinks (WAIKAY) [00:26:57] Setting Up GA4 Audiences [00:30:49] Growth Takes Time to Learn [00:34:14] Experiment, Test, and Embrace Change [00:38:16] LLM Optimization and Introspection Thanks to Our Sponsors! Site Strategics: http://edgeofthewebradio.com/site Inlinks/WAIKAY: https://edgeofthewebradio.com/waikay  Follow Our Guest Bluesky: @danaditomaso LinkedIn: https://www.linkedin.com/in/dditomaso/ YouTube: @kp_playbook Resources AI Traffic Analysis: Building GA4 Audiences That Drive Decisions The Analytics Maturity Framework: A Digital Marketer's Guide to Data Success Video: Turn AI snippets into sales: Track Google's AI traffic in GA4 & prove ROI

Are you missing out on 90% of your potential business because you're afraid to show your face on social media? In this episode of the Real Estate Excellence Podcast, Tracy Hayes welcomes Amy B. Cotney, a real estate powerhouse who's turned her authentic personality into a thriving brand online. With over 300,000 followers on Instagram and more than 1.3 million on TikTok, Amy breaks down the real ROI of social media for agents and why being yourself is your biggest marketing weapon. From humble beginnings and mistakes to landing $4 million listings off a Jet Ski video, Amy's journey is as inspiring as it is practical. Amy explains how being consistent, ditching perfection, and tapping into your community can organically grow your business. She shares her branding secrets (hello, orange fridge and pink sweaters), talks openly about the criticism she's faced, and reveals the real secret behind content that converts — connection, not clicks. If you've ever been stuck wondering what to post or if social media even works, Amy proves it's not just possible, it's powerful. Ready to stop overthinking and start building your brand?   Highlights: 00:00 - 10:15 The Power of Consistency in Social Media Why social media works like the gym Getting over the fear of showing your face 90% of Amy's business comes from social From baby agent to top producer Perfection is the enemy of posting 10:16 - 21:30 Building Influence Through Authenticity Being relatable vs. being polished How her audience grew to recognize her voice Sharing daily posts at 6:30 AM Creating community trust through video Marketing as a daily discipline 21:31 - 34:50 Amy's Backstory Her pivot from apparel to real estate Early grind and learning self-discipline Why coaching programs didn't work for her Mentorship and first brokerage experience Advice for new agents and choosing the right brokerage 34:51 - 47:30 From Orange Fridge to Luxury Homes Using color, wardrobe, and props as brand signals TikTok growth and audience expectations Dropping the wine content to grow serious business The psychology of being memorable Adapting your style for luxury clients 47:31 - 58:00 Turning Videos into Listings The $4M listing from a WaveRunner video Facebook vs. Instagram vs. TikTok strategies Customizing content per platform Why Facebook is hyperlocal gold Creating lifestyle video tours 58:01 - 1:12:40 Content Creation, Tools, and Staying Authentic Managing multiple platforms with purpose Should you post the same video everywhere? Organic calls to action vs. automation Stirring the pot to drive engagement Leveraging your voice and personality in marketing 1:12:41 - 1:21:58 Listings, Brand Power, and Final Advice Using social media stats to win listings Why numbers matter in a pitch Knowing your ideal client Loving the process even on tough days Amy's final thoughts on joy, work ethic, and being "one-take Amy"   Quotes: "It doesn't have to be perfect. Just post it. Just go." – Amy B. Cotney "You are your own brand. Be unapologetically you." – Amy B. Cotney "People want to work with someone real, not someone perfect." – Amy B. Cotney  "Marketing is my jam, it's what gets me up at 3:30 in the morning." – Amy B. Cotney   To contact Amy Cotney, learn more about her business, and make her a part of your network, make sure to follow her on her Website, Instagram, Facebook, YouTube, and TikTok.   Connect with Amy B. Cotney! Website: https://amybcotney.com/ Instagram: https://www.instagram.com/sweethomeauburnal/ Facebook: https://www.facebook.com/sweethomeauburnal YouTube: https://www.instagram.com/sweethomeauburnal/ TikTok: https://www.tiktok.com/@amybartoncotney   Connect with me! Website: toprealtorjacksonville.com   Website: toprealtorstaugustine.com    SUBSCRIBE & LEAVE A 5-STAR REVIEW as we discuss real estate excellence with the best of the best.   #RealEstateExcellence #RealEstateMarketing #SocialMediaForRealtors #AmyCotney #RealtorBranding #InstagramRealtor #TikTokRealEstate #RealEstateInfluencer #AuthenticMarketing #OneTakeAmy #LuxuryRealEstate #RealEstateTips #RealtorLife #SocialMediaStrategy #VideoMarketing #ListingVideos #ContentMarketing #ReBarCamp #RealEstateExcellence #WomenInRealEstate #CommunityMarketing  

In this Barber's Brief, V and Marc cover the biggest marketing and platform stories from the last couple of weeks—plus introduce a new segment.First up, they unpack why marketers should stop trying to re-label marketing as CapEx, and why misusing finance terms (like ROI) can damage credibility with CFOs. Then they move into search and AI: Google's Danny Sullivan warns publishers not to restructure content into “bite-sized chunks” just to appease AI search—because what works today may not work tomorrow.Next, they revisit Paul Feldwick's classic “message myth” argument: advertising isn't just a rational “message delivery” machine—it's showmanship, emotion, and association-building that shapes preference and memory. Finally, they break down the strategic implications of the Google + Walmart partnership and what it signals about the future of retail discovery, closed-loop measurement, and platform power consolidation.Ad of the Week: Miller Lite starring Christopher Walken, a “masterclass in showing up without shouting,” built around a simple cultural truth: people aren't showing up like they used to—and maybe we should.To close, they preview The Sharp Cut: an upcoming POV episode on one-to-one marketing, mass personalization, and whether the promise is real or overhyped.Listen, share, and stay sharp, everyone!Key TakewaysStop calling marketing “CapEx” to sound finance-savvy. If you misuse accounting language (ROI, CapEx/OpEx), you lose credibility fast—especially with CFOs.Marketing doesn't cleanly fit CapEx logic. Brand value is uncertain, often maintenance-based, and hard to capitalize like a tangible asset.Better move: push for practical governance: separate marketing line items on the P&L, and treat “foundational” work (e.g., rebrand) more like development/R&D where appropriate.Google's warning on AI-era SEO: don't rebuild your site into short “LLM-friendly chunks” just because it may perform temporarily—optimize for humans, not the machine.The “Message Myth” still matters: effective advertising is often less about what it says and more about what it does—creating emotional associations and mental availability.Digital vs. analog communication: boards tend to prefer “digital” (logic, claims, propositions), but “analog” (music, mood, emotion, showmanship) is what drives preference.Google + Walmart = retail discovery power shift. Expect more closed-loop, AI-driven commerce experiences where media, merchandising, and checkout blur together.Ad of the Week insight: sometimes the strongest creative move is restraint—Walken's presence sells “showing up” as a cultural reset, not a hard sell.Chapters00:00 Introduction and Marketing Moments01:14 The Language of Marketing and Finance07:47 Content Strategy in the Age of AI12:51 The Message Myth in Advertising18:57 Google and Walmart's Retail Partnership25:19 Ad of the Week: Miller Lite's Campaign27:43 Upcoming Changes in the PodcastLinks:Marketing is Not CapEx—Stop Saying It Is - https://www.marketingweek.com/marketing-not-capex-ridicule-finance/Google doesn't want you to create bite-sized chunks of your content -...

I don't know about you, but I love starting the new year feeling fresh, especially after the chaos of the holidays, travel, and family events. That reset feeling is real, and it's the perfect time to map out your content strategy for the year ahead. If you're building a brand, whether you're a blogger, influencer, or full‑time creator, 2026 will not be the year you succeed by winging it. The content landscape is evolving, and the creators who grow will be the ones who combine creativity with intentional, audience-focused strategy. In this episode, I'm sharing the six strategic shifts every content creator needs to thrive in 2026. Find It Quickly 01:10 - Content Strategy for 2026: Key Elements 02:25 - Video Content Dominance: The Future is Visual 05:11 - The Power of Storytelling in Content Creation 07:07 - SEO in Social Media: Adapting to New Trends 10:27 - Building Community Connections 15:32 - Going Deeper with Your Audience 18:58 - Leveraging AI for Content Creation 25:34 - Consistency and Content Creation Tips 31:04 - Metrics and Accessibility in 2026 Mentioned in this Episode: CEO Report Boldfluence  

#909 This is how to gauge if something is worth posting. If people can get the same information from ChatGPT, your content isn't good enough! That's because what worked in the past doesn't cut it anymore. Tips, tricks, and how-tos are everywhere. And now, AI models are eating up our knowledge and sharing it with no intention of ever driving traffic to real creators. So, what is the key to audience growth in 2026? How do we build brands that stand out in the age of AI? And essentially, how do we not get replaced? In today's episode, I address these questions and share the mindset shift required to create content with viral potential. Listen in, and don't miss the opportunity to take action right away with my free 30-day video challenge. This is the best way to start posting and go into the New Year winning! Show notes and more at SmartPassiveIncome.com/session909.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

The websites that win today are not the ones with the most content. They are the ones that deliver a fast, clean experience in the very first second a visitor arrives.Josh Koenig, Co-Founder and SVP of Marketing at Pantheon, joins Stephanie Postles on Marketing Trends to break down what he is seeing across thousands of high-traffic sites and why most teams still miss the basics. He explains how the shift from search to ask is changing online discovery, what AI bots prioritize when they crawl a site, and why the fundamentals of clarity, structure, and speed now matter more than any growth hack.Josh also shares how teams are using Pantheon's new Content Publisher to eliminate copy-and-paste workflows, why vibe coding is giving non-technical teams the ability to build richer digital experiences, and what the rise of AI-powered crawlers means for anyone trying to stand out on the modern web.Key Moments: 00:00 — The Two-Second Rule: Why Website Speed Kills Conversions04:30 — The Hidden Growth Killer Most Marketers Miss08:21 — AI Crawlers Gone Wild: The UFC Fight Night Story12:22 — Five Evergreen Website Tactics for the LLM Era16:13 — The Gated Content Dilemma: Lead Gen vs AI Indexing20:42 — Avoiding Artificial SEO: When Optimization Goes Too Far23:10 — The Generic Content Trap Poisoning AI Search Results26:00 — Content Publisher for Google Docs: Eliminating Copy-Paste31:53 — The CMO-CTO Partnership: Why This Relationship Unlocks Growth36:05 — Brokering Peace Between Marketing and IT Teams40:20 — Vibe Coding for Marketers: The Prototype Revolution44:06 — Next.js Explained: Open Source for Marketing Development48:17 — From Vibe Code to Production: The Last Mile Problem51:03 — Data Analysis Without the Wait: LLMs Democratizing Insights54:20 — The Entrepreneurial Marketer: Why Technical Fluency Is Required This episode is brought to you by Lightricks. LTX is the all-in-one creative suite for AI-driven video production; built by Lightricks to take you from idea to final 4K render in one streamlined workspace.Powered by LTX-2, our next-generation creative engine, LTX lets you move faster, collaborate seamlessly, and deliver studio-quality results without compromise. Try it today at ltx.studio Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Unlocking Virality: The Secrets to Going Viral with Austin Armstrong. In this episode, Austin Armstrong, creator, strategist, and author of 'Virality: Your Playbook for How to Use AI and Social Media Marketing to Go Viral and Get Paid,' shares insights on creating content that garners massive engagement. He discusses strategies for generating intrigue through titles, the importance of broad content, and constructing a successful content funnel. Armstrong delves into the concept of 'ethical clickbait,' the importance of authenticity, and how leveraging AI tools can enhance content creation. He also emphasizes the significance of using new forms of lead magnets like micro SaaS tools.  00:27 Meet Austin Armstrong: The Viral Content Expert 01:00 Secrets to Going Viral: Intrigue and Broad Appeal 04:06 The Power of Broad Content and Funnels 07:10 Crafting Content Strategies: Testing and Iteration 11:22 The Importance of Hooks and Curiosity Gaps 15:00 Balancing Authenticity and Strategy 20:35 Choosing the Right Social Media Platform  23:34 Leveraging AI for Content Strategy 31:09 The Future of Lead Magnets: Micro SaaS  37:26 Final Thoughts and Inspirations This is the Brands On Brands Podcast with Brandon Birkmeyer www.brandsonbrands.com Don't forget to get your own personal branding scorecard at: https://www.brandsonbrands.com/scorecard CONNECT WITH ME Connect with me on social media: https://www.brandsonbrands.com/mylinks READ MY BOOK - FRONT & CENTER LEADERSHIP I launched a new book and author website. Check it out here. https://www.brandonbirkmeyer.com/fcl CHECK OUT MY COURSES Get tactical trainings and access to one-on-one coaching! https://www.brandsonbrands.com/courses SUBSCRIBE TO THE NEWSLETTER Get the latest news and trends on all things personal branding and the creator economy. https://www.brandsonbrands.com/newsletter

My guest today is Reed Hastings, the co-founder and former longtime CEO of Netflix. Netflix is an example of two ideas that everyone talks about, but are extremely hard to do in practice. The first is finding a simple idea and taking it extraordinarily seriously. Reed talks about how even the DVD business was nothing more than a stepping stone toward streaming, which they envisioned from the company's inception in 1997. The second is talent density, and what it actually takes to set and sustain an exceptionally high bar over decades as a company grows.  We talk about how those ideas shaped Netflix's culture and strategy, what Reed learned from mistakes like Qwikster, and why Netflix treated content like a venture portfolio. We also discuss Reed's work today. He shares how he's thinking about AI, what he's learned from serving on the boards of Microsoft, Meta, Anthropic, and Bloomberg, and what excites him about Powder Mountain, the ski resort he acquired after Netflix. Please enjoy my conversation with Reed Hastings. For the full show notes, transcript, and links to mentioned content, check out the episode page ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠⁠⁠.⁠⁠⁠⁠⁠⁠⁠⁠ ----- This episode is brought to you by⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠Ramp⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. Ramp's mission is to help companies manage their spend in a way that reduces expenses and frees up time for teams to work on more valuable projects. Go to⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠ramp.com/invest⁠ to sign up for free and get a $250 welcome bonus. ----- This episode is brought to you by⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Vanta. Trusted by thousands of businesses, Vanta continuously monitors your security posture and streamlines audits so you can win enterprise deals and build customer trust without the traditional overhead. Visit vanta.com/invest.  ----- This episode is brought to you by Rogo. Rogo is an AI-powered platform that automates accounts payable workflows, enabling finance teams to process invoices faster and with greater accuracy. Learn more at Rogo.ai/invest. ----- This episode is brought to you by ⁠WorkOS⁠. WorkOS is a developer platform that enables SaaS companies to quickly add enterprise features to their applications. Visit ⁠WorkOS.com⁠ to transform your application into an enterprise-ready solution in minutes, not months. ----- This episode is brought to you by⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Ridgeline⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. Ridgeline has built a complete, real-time, modern operating system for investment managers. It handles trading, portfolio management, compliance, customer reporting, and much more through an all-in-one real-time cloud platform. Visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ridgelineapps.com. ----- Editing and post-production work for this episode was provided by The Podcast Consultant (⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://thepodcastconsultant.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠). Timestamps (00:00:00) Sponsors (00:03:33) Welcome to Invest Like The Best (00:04:29) Intro (00:05:43) Sponsors (00:07:16) The Concept of Talent Density (00:11:19) Evaluating Talent (00:13:47) Managing on the Edge of Chaos (00:14:51) Why Netflix Gave Large Severance Packages (00:16:37) The Keeper's Test (00:17:07) The Qwikster Mistake (00:19:15) The Informed Captain (00:20:39) How to Come Up with Good Ideas (00:22:32) Transitioning to Streaming (00:23:05) Being on the Board of Facebook, Microsoft, Anthropic & Bloomberg (00:26:25) The Role of a Board Member (00:29:37) Sponsors (00:30:15) Why Netflix Had Open Compensation (00:32:04) Netflix's Content Strategy (00:37:52) Competing with YouTube and Traditional TV (00:39:23) Creating Hit Content (00:40:02) Impact of AI on Netflix (00:41:24) Innovations in Show Formats (00:43:23) Sponsors (00:43:44) Netflix's Technology Backbone (00:45:29) Expanding into Gaming (00:46:06) Lessons from Failed Projects (00:47:30) Financial Strategy and Capital Allocation (00:50:27) Stepping Down as CEO (00:50:52) Powder Mountain (00:56:08) Focus on Education and AI (00:59:00) Risks and Benefits of AI (01:00:56) The Kindest Thing (01:02:56) Sponsors

Visit the website to join our growing community by signing up on our email listwww.podpage.com/the-3-13-men-money-and-marriageIf you want to make a donation to the show Cash app $a114johnsonSummaryIn this episode, Andrew Johnson reflects on the year 2025, discussing the podcast's growth, audience engagement, and future plans. Despite challenges, the show saw significant increases in listeners and engagement metrics. Andrew shares insights on the most popular episodes, international reach, and his commitment to providing valuable content without sensationalism. He expresses gratitude to the audience for their support and outlines plans for 2026, including new content strategies and guest appearances.TakeawaysThe podcast experienced a 30% growth in audience size in 2025.New audience members increased by nearly 1000%.The show is in the top 15% of all video podcasts on Spotify.Video episodes saw a 41% increase in viewership.Listeners from 24 different countries tuned in this year.The most popular episode remains 'Don't Let Money Ruin Your Marriage.'Binge listening increased by 35%, indicating strong listener engagement.Andrew emphasizes the importance of meaningful content over sensationalism.The podcast aims to continue growing and improving in 2026.Audience support has been crucial during challenging times."We grew by 30% this year!""Binge listening went up by 35%!""We will continue to grow in 2026!"Chapters00:00 Year in Review: 2025 Highlights02:25 Audience Growth and Engagement Metrics06:33 International Reach and Listener Demographics09:29 Top Episodes and Listener Preferences. 12:30 Future Plans and Content Strategy. 18:38 Reflections on Personal Challenges and Podcasting Goals

Is your website still the front door to your business, or has AI already quietly changed where customers first meet your brand? In this episode of the Tech Talks Daily Podcast, I sit down with Dominik Angerer, Co-founder and CEO of Storyblok, to unpack how content, search, and discovery are shifting in an AI-first world. As search behavior moves away from blue links toward direct answers inside tools like ChatGPT and Google summaries, Dominik explains why many businesses are seeing traffic decline even while signups and conversions continue to grow. We explore how AI is reshaping the role of content management systems, from automation and orchestration to personalization at scale. Dominik shares why consistency now matters more than volume, how outdated content can actively harm brand visibility inside AI answers, and why the technical foundations built for SEO still play a major role as generative search takes hold. This conversation also dives into headless CMS architecture, why separating content from presentation has become even more valuable, and how structured, well maintained content gives AI systems something reliable to work with. Dominik also introduces the idea of joyful content, a belief that better tools lead to better work and ultimately better experiences for audiences. From AI-powered support workflows to personalized retail and loyalty experiences, he shares real examples of how forward-looking teams are already using content as an active system rather than a static archive. As businesses look toward 2026 and rethink how they show up across websites, apps, agents, and answer engines, this episode offers a grounded look at what needs to change and where to start. As AI becomes the place people go for answers rather than search results, how are you rethinking your content strategy, and what will you do differently after hearing this conversation? Connect with Dominik Angerer Learn more Storyblok Tech Talks Daily is Sponsored by Denodo

Watch This NEXT: https://youtu.be/FA8kGL3JXx8 Apply to Work with Voics: https://www.voics.co/schedule-youtube Join Aura: https://www.aura-app.ai/ Guest: Alfie RobertsonYoutube: https://www.youtube.com/@Alfiegetshard Instagram: https://www.instagram.com/alfiegetshard00:00 – Preview & Intro02:25 – From Creator to Entrepreneur05:03 – The Real Buying Journey08:13 – Brand Consistency and Relatability12:54 – Expanding a Personal Brand Without Losing Trust15:47 – Content, Storytelling, and Leverage18:39 – Perception, Authority, and Audience Maturity24:36 – MVPs, Product-Market Fit, and Shipping Fast29:11 – Why Creators Struggle With Consistency33:30 – Systems, Habits, and Accountability39:16 – Offers, Proximity, and Scaling Coaching50:26 – Scaling Revenue and Playing the Long GameSupport the show

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Mr. Beast Biography Flash a weekly Biography.Jimmy Donaldson, the YouTube titan known as MrBeast, has been making waves with bold pivots that could redefine his empire just days into the new year. In a fresh interview with creator Jon Youshaei posted Monday, Business Insider reports Donaldson revealing plans for a dedicated YouTube channel on financial literacy, teaching fans about investing, Roth IRAs, and smart money moves. Its a natural evolution from his cash-stuffed stunts, like the 10 million dollar giveaway on Beast Games first season, and ties into his teased MrBeast Financial services business, with CEO Jeffrey Housenbold confirming expansion into loans and insurance via investor decks.At The New York Times DealBook Summit earlier this month, Donaldson dished on shifting his main channel strategy as fans tire of spectacle, per Business Insider. Hes doubling down on emotional storytelling, longer 25 minute videos, animation, and micro dramas, while cutting costs after losing millions on extravagant productions. Housenbold hinted at a potential IPO, eyeing ways to let his 1.4 billion global viewers own stakes in Beast Industries, now valued at five billion dollars, as TechCrunch details amid lawsuits over Beast Games set conditions and MrBeast Burger woes.Business buzzed with Starbucks partnering for Beast Games season two, debuting January seventh on Prime Video, fueling contestants with 24/7 coffee in Beast City and a limited Cannon Ball Drink from January 14th, Marketing Dive confirms. On December 26th, Associated Press covered Donaldson advising parents of aspiring kid influencers to prioritize education over fame. His December 20th 30 Days in the Sky YouTube challenge featured a Starbucks drop for a contestant vying for a 50 thousand dollar gift card.No major headlines in the past 24 hours, but these moves signal long term bets on education, finance, and efficiency, potentially cementing his biographical leap from stunt king to mogul.Thanks for tuning into this MrBeast episode of Biography Flash. Subscribe to never miss an update on MrBeast and search Biography Flash for more great biographies.And that is it for today. Make sure you hit the subscribe button and never miss an update on Mr. Beast. Thanks for listening. This has been a Quiet Please production."Get the best deals https://amzn.to/4mMClBvThis content was created in partnership and with the help of Artificial Intelligence AI

Have we got a treat for you! This episode with content strategist, business coach and consultant Treasa Edmond was one of our most popular episodes in 2025. It is full of gold for any freelancer wanting to move up the value chain and secure more high-paying clients.   In our wide-ranging chat, Treasa talks about: • The different between offering content strategy and strategic consulting • Which one is an entry point for high-paying work • How strategy can open the gates to providing more effective content • How and why value pricing is better for this type of work • Her favourite client-finding strategies • Common mistakes freelancers make when it comes to strategy   Capcut is here: https://www.capcut.com/   Treasa's podcast is called Boss Responses: https://bossresponses.com/   Or take a look at Strategy Bosses: https://bossresponses.com/strategy-bosses-community/   Or through LinkedIn: https://www.linkedin.com/in/treasaedmond/    Find Rachel www.rachelsmith.com.au    Find Lynne www.lynnetestoni.com   Rachel's List www.rachelslist.com.au   Thanks (as always) to our sponsors Rounded (www.rounded.com.au), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: hello@rachelslist.com.au  for the details.   Episode edited by Marker Creative Co www.markercreative.co 

Check out BeerBiceps SkillHouse's YouTube 1O1 Course - https://youtube.beerbicepsskillhouse.in/youtube-101Share your guest suggestions hereMail - connect@beerbiceps.comLink - https://forms.gle/aoMHY9EE3Cg3Tqdx9BeerBiceps SkillHouse को Social Media पर Follow करे :-YouTube : https://www.youtube.com/channel/UC2-Y36TqZ5MH6N1cWpmsBRQ Instagram : https://www.instagram.com/beerbiceps_skillhouseWebsite : https://beerbicepsskillhouse.inFor any other queries EMAIL: support@beerbicepsskillhouse.comIn case of any payment-related issues, kindly write to support@tagmango.comLevel Supermind - Mind Performance App को Download करिए यहाँ से

Recorded live at Calgary's SocialWest 2025, this episode of the Marketing News Canada podcast features guest host Laila Hobbs, Co-Founder of Social Launch Labs, in conversation with Hiba Amin, Co-Founder of Creative Little Planet.Hiba shares a candid look at navigating imposter syndrome throughout her marketing career, from being the sole marketer during a startup downturn to finding confidence through community, conversation, and lived experience. She also discusses the evolution of content creation, why authenticity resonates more than polished perfection, and how marketers can build meaningful connections with their audiences.The conversation dives into the responsible use of AI in content marketing, including where it can support creative work, where it falls short, and why strong foundational ideas must come before scale. Packed with thoughtful insights and real-world perspective, this episode is a must-listen for marketers navigating growth, creativity, and confidence in a rapidly changing industry.

Mr. Beast Biography Flash a weekly Biography.Jimmy Donaldson, the unstoppable force behind MrBeast, made waves at the New York Times DealBook Summit earlier this month, where he and Beast Industries CEO Jeff Housenbold teased a potential IPO that could let his 1.4 billion global viewers snag ownership stakes in the empire. TechCrunch reports Housenbold pitching it as a fan-first move, while Donaldson shrugged off lawsuits from Beast Games contestants alleging set mistreatment, calling it a learning curve for handling 2,000 competitors. Business Insider details how hes shifting YouTube strategy from cash-spectacle stunts to emotional storytelling, longer 25-minute videos, animation drops, and less reliance on his face, admitting fans are numbing to giveaways amid 2024 losses now offset by sponsors.No major headlines in the past 24 hours, but Feastables chocolate outprofits his YouTube channel and Prime Video show per leaked docs cited by TechCrunch, fueling plans for a creator-marketer marketplace, mobile phone launch, financial services, and a Saudi theme park. A UNILAD Tech piece from a day ago notes fans buzzing over Donaldsons warning about AI overtaking YouTube, sparking fears hes sowing digital doom. Ongoing Virtual Dining Concepts lawsuit lingers over MrBeast Burger woes, but Season 2 of Beast Games promises efficiency.Hes vowed ultra grind mode for 2026s greatest content, eyeing micro-dramas and ethical sourcing tie-ins, all while swiping at TikToks brain rot despite dominating there. No fresh public appearances or social posts verified in the last few days, keeping the focus on Beast Industries $5 billion valuation trajectory.Thanks for tuning into this Biography Flash episode on MrBeast. Subscribe to never miss an update, and search Biography Flash for more great biographies.And that is it for today. Make sure you hit the subscribe button and never miss an update on Mr. Beast. Thanks for listening. This has been a Quiet Please production."Get the best deals https://amzn.to/4mMClBvThis content was created in partnership and with the help of Artificial Intelligence AI

If you sprint through your creative business all year, it's easy to end the year without a single moment to catch your breath. It's even easier to roll into January 1 with another checklist and no real clarity on what actually worked. Before 2026 begins, you're invited to hit the reset button with one powerful tool I use every single year: the CEO Report. Whether you print it, use it in Canva, or save it to your iPad for digital notes, this report walks you through a complete business and content audit. It's part analytics, part reflection, part vision-casting, plus it will change the way you show up in your business next year. Let's break it down. Get the most from this episode with The CEO Report >> Find It Quickly 00:14 - Importance of the CEO Report 02:14 - Data Analysis and Platform Performance 03:20 - Income Analysis and Strategy Evaluation 05:20 - Reflecting on Goals and Content Review 09:04 - Exploring Opportunities for Growth 12:55 - Incorporating Life Goals into Business Planning 16:11 - Vision Casting and Progress Assessment 19:21 - Writing a Letter to Your Future Self Mentioned in this Episode The CEO Report Boldfluence  

Sometimes the biggest creative breakthroughs start with a mistake, and no one proves that better than Massimo Bottura.The three-Michelin-star chef behind some of the world's most iconic dishes built his reputation on turning accidents, constraints, and tradition itself into something entirely new. In this episode, we break down his marketing lessons with the help of our special guest Abel Grünfeld, VP of Marketing at Riverside.Together, we explore what B2B marketers can learn from transforming mistakes into memorable stories, using constraints to spark better ideas, and leading with calm adaptability when things inevitably go off script.About our guest, Abel GrünfeldAbel Grunfeld is Riverside's VP of marketing and first employee. He is a growth strategy expert, specializing in scaling our digital presence and building an efficient marketing pipeline. What B2B Companies Can Learn From Massimo Bottura:Turn mistakes into magnetic storytelling. Massimo Bottura's most iconic dish was born from a dropped lemon tart, which is proof that imperfections can become brand-defining moments. Abel explains, “ [It's] very inspiring to take this high stress environment… and transform it into something that actually is unique, much more creative, much more powerful in terms of storytelling.” In B2B, the same principle applies. When a campaign breaks, a launch misfires, or a plan goes sideways, don't hide it. Shape it into a story. Audiences connect most with brands that reveal the creative, human process behind the work. Your “oops” moment might become your most memorable asset.Use constraints to fuel creativity. In high-pressure kitchens, limitations create innovation, not less of it. Abel notes, “Your constraints are your advantage… By being very intentional and aware of what your constraints and disadvantages are, you can be really focused on how to use these to actually create some sort of playing field where you can be more successful.” B2B teams often don't have unlimited budgets, bandwidth, or time. That's not a disadvantage, that's focus. Constraints sharpen your narrative, strengthen your positioning, and force bold creative choices. The boundaries become the catalyst.Plan for surprises and lead through them. Massimo Bottura thrives by embracing unpredictability, treating chaos as a space for invention. Abel shares, “You always plan, but you cannot always control the outcomes… you need to plan to be surprised… and  to figure out how you make the most out of any situation.” For B2B marketers, this is the mindset shift. Markets shift. Teams change. Campaigns don't go as expected. The brands that win are the ones that stay calm, adapt quickly, and turn the unexpected into momentum. Build flexibility into your strategy so you can transform disruption into differentiation.Quote“Real creativity, very often, it's a coincidence of different factors.  There's an unintentionality behind creation that when you plan everything out, you'll never come to that result. When you allow space for exploration, for playfulness, for doing things that you never planned… sometimes they're better than what you actually can envision and visualize yourself.” Time Stamps[00:55] Meet Abel Grünfeld, VP of Marketing at Riverside [00:52] Why Massimo Bottura?[01:59 The Role of VP of Marketing at Riverside[03:02] Behind the Scenes of Massimo Bottura: The Italian Culinary Genius[14:58] Marketing Lessons from Massimo Bottura[26:19] Where are B2B Companies at with Video?[32:07] The Importance of Video Content[41:34] Content Strategy at Riverside[44:47] Simplifying Video Production[47:07] Consolidating Video Creation Tools[49:07] Final Thoughts and TakeawaysLinksConnect with Abel on LinkedInLearn more about RiversideAbout Remarkable!Remarkable! is created by the team at Caspian Studios, the premier B2B Podcast-as-a-Service company. Caspian creates both nonfiction and fiction series for B2B companies. If you want a fiction series check out our new offering - The Business Thriller - Hollywood style storytelling for B2B. Learn more at CaspianStudios.com. In today's episode, you heard from Ian Faison (CEO of Caspian Studios) and Meredith Gooderham (Head of Production). Remarkable was produced this week by Jess Avellino, mixed by Scott Goodrich, and our theme song is “Solomon” by FALAK. Create something remarkable. Rise above the noise. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

With AI doing more of the heavy lifting and the Instagram algorithm giving users more control over what they see, your dream clients can now literally tell the app, “Nope, don't show me this kind of post again.”Which sounds great as a user. As a life coach trying to get clients? That hits differently.In this episode, I break down what the 2026 Instagram algorithm changes really mean for life coaches and how to create content that still gets seen, saves you from shouting into the void, and actually leads to paying clients.We will talk about:How AI and the Reels algorithm decide what content gets pushed outWhat high value content actually looks like for life coaches in 2026Why vague messaging like “I help women feel more confident” is not enough anymore. Mentioned in this episode

If you've ever wondered whether your content is actually making an impact, wait until you hear this story.This episode breaks down the incredible email I received from an entrepreneur who used my book LinkedIn Riches to build his entire business from scratch.And inside his journey are massive lessons on LinkedIn lead generation, content strategy, and the single greatest lead gen tool on the planet.WHAT YOU'LL DISCOVER:

This episode will cover:Kelly Criterion - Kelly comes up a lot as bettors try to work on optimal bankroll management and I discuss the ins and outs today on Kelly and how to minimize your losses and maximize your wins!TSP Content Strategy - I cover what TSP paid and free content will be for 2026.My Handicapping Game of the Week of the Year (6-6 on the season)Hope you enjoy the episode.Good luck this week!

Natalia Chappell is the founder of Natalia Chappell & Co, a UK-based consultancy helping luxury and lifestyle brands scale sustainably. Previously, she led marketing for THG's luxury division, working with brands like Coach and Ralph Lauren across price points from hundreds to thousands of pounds.In this episode of DTC Pod, Natalia breaks down what it really takes for US brands to win in the UK—and why so many get it wrong. She shares the full-funnel mistakes she sees premium brands make over and over, why some household US names thrived in Britain while others quietly retreated, and what's actually driving results on Meta right now. She also gets into how to connect with younger consumers who think differently about spending, and why the old playbook of polished content isn't cutting it anymore. Plus, her journey from corporate marketing leader to female founder, and what she wishes more people understood about building a business as a woman.Episode brought to you by StordInteract with other DTC experts and access our monthly fireside chats with industry leaders on DTC Pod Slack.On this episode of DTC Pod, we cover:1. Lessons from high-growth UK e-commerce brands 2. Creating sustainable, holistic marketing strategies3. Using data and analytics to drive channel mix decisions4. Optimizing for paid and organic synergy5. Landing page and website audit best practices6. UGC, influencer, and creator partnership frameworks7. Onboarding and managing creators for conversion and brand fit8. Navigating UK logistics, customs, and local expectations9. How to adapt brand voice and content for UK consumer10. UK cultural moments and how to plan campaigns around them11. Success stories (Drunk Elephant, Ralph Lauren, Coach) and why some US brands flop12. Digital-first approaches to brand building13. Upcoming trends—partnership ads, authentic content, and Gen Z consumers14. Supporting and growing as a female founder in e-commerceTimestamps00:00 Introduction to DTC POD and episode with Natalia Chappell01:18 Natalia's background: fashion, digital marketing, luxury brand experience03:26 Lessons learned building luxury and beauty e-commerce teams05:16 Becoming a female founder and launching Natalia Chappell & Co07:22 The type and scale of brands Natalia's agency works with09:07 Optimizing paid-to-organic mix for sustainable growth12:12 Data, analytics, and the importance of first-party data integrity13:33 Why understanding inventory and offer depth matters before scaling ads16:26 Building a marketing flywheel that feeds itself18:50 Audience segmentation, CRM, and conversion optimization20:08 Attribution modeling and keeping data integrations clean22:29 Organic growth: auditing website, SEO, landing pages, and reviews24:03 Content strategy: authentic UGC, influencers, and the UK market26:58 Equipping creators for conversion, not just reach29:25 Structuring affiliate and creator programs, commissioning vs. flat fees33:01 Logistics: Warehousing, customs, and UK delivery expectations36:54 Adapting voice, copy, and calendar to resonate in the UK38:34 Brand case studies: Drunk Elephant, Coach, Ralph Lauren41:09 Why some US brands struggle in the UK (Forever 21, etc.)44:21 Trends to watch: partnership ads, content authenticity, Gen Z targeting47:25 Where to find and connect with Natalia ChappellShow notes powered by CastmagicPast guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more.  Additional episodes you might like:• #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth• #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content• #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views• #219 JT Barnett: The TikTok Masterclass For Brands• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook• ​​​​#243 Kian Golzari - Source & Develop Products Like The World's Best Brands-----Have any questions about the show or topics you'd like us to explore further?Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?Check out our newsletter here.Projects the DTC Pod team is working on:DTCetc - all our favorite brands on the internetOlivea - the extra virgin olive oil & hydroxytyrosol supplementCastmagic - AI Workspace for ContentFollow us for content, clips, giveaways, & updates!DTCPod InstagramDTCPod TwitterDTCPod TikTokNatalia Chappell - Founder of Natalia Chappell & Co.Blaine Bolus - Co-Founder of CastmagicRamon Berrios - Co-Founder of Castmagic

What happens when you plan your content strategy around the end result, but stay flexible enough to pivot when the data comes in? Amy Higgins, Senior Director of Content Strategy at Cloudflare, has mastered this approach.In this episode, host Amy Woods sits down with Amy, an award-winning marketing leader with extensive experience building and scaling content teams that drive measurable impact across brand, demand, and thought leadership.At Cloudflare, Amy leads a team producing everything from large-scale research reports to blogs, podcasts, and video content, turning one core asset into hundreds of derivative pieces across channels and regions.In this conversation, Amy shares:How to plan a survey with the end content in mindWhy cross-functional collaboration (product, sales, regional marketing, analysts) is essential for stronger insights How to stay flexible and adjust your plans based on what the data actually tells you.The unexpected benefits of prioritizing quality over volume, even if it reduces the dataset What to measure, and how, once your survey-based content starts going live Important links & mentions:Amy Higgins on LinkedIn: https://www.linkedin.com/in/amywhigginsAmy Woods on LinkedIn https://www.linkedin.com/in/amywoods2/Content 10x: https://www.content10x.com/Amy's book: www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results)Amy Woods is the CEO and founder of Content 10x, a creative agency that provides specialist content strategy, creation and repurposing support to B2B organizations. She's also a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content marketing. Join thousands of business owners, content creators and marketers and get the latest content marketing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter

Send us a textIn this episode, Jes Scholz joins Greg Sterling and Mike Blumenthal for a deep dive into the forces reshaping search: AI agents, the rise of conversational interfaces, the 60/40 brand-activation model, content freshness, multimodal distribution, and why your database — not your website — may determine your competitive future.Jes explains what marketers must do now: update your content strategy, test your site with agents, fix your UX friction, and prepare your database for natural-language inputs. Essential listening for SEOs, CMOs, and local businesses navigating the next wave of digital change.Subscribe to our newsletters and other content at https://www.nearmedia.co/subscribe/

It's time to start preparing your podcast content strategy for the new year! January is a great time to grow your audience and in this episode I will deliver seven strategies to help you be more strategic with your podcast content so that you can grow even faster!   Links mentioned in this episode: Get 50% off your first month of group coaching with me (expires 12.31.25) https://www.podcastingbusiness.school/offers/uT3fA9ad?coupon_code=GROUP50   Want more strategies for podcast launch, growth, and how to leverage your podcast to get more clients? Get my FREE weekly Podcasting Business School Newsletter every Thursday! https://www.podcastingbusiness.school/news   *********************  

This is a free preview of a paid episode. To hear more, visit spirituallyambitious.substack.comEver feel like you're just throwing content into the void — with no idea if it's working or what to do next?In this behind-the-scenes of the$100K Healer episode, I'm giving you the full breakdown of how I'm planning my LinkedIn content strategy to support the growth of The $100K Healer brand. If content creation feels emotional, inconsistent, or like a shot in the dark, this is your permission slip to take your power back with a simple, strategic process that actually makes sense.You'll discover:The 5 steps I'm using to create a focused content strategy that drives leadsHow I think strategically about social media + marketing for my business.Why creating a content strategy keeps you focused and grounded as you grow your business.Hit play now to learn how to build a data-driven content strategy and grow a business that aligns with your mission.

Kim Kardashian's Masterclass reminded and reiterated so many visibility basics that I can't wait to share in this episode. If you've been overcomplicating your content, outsourcing your confidence to metrics, or drifting into consumer mode instead of creator mode, this episode brings you back to what actually works. You'll hear my grounded take on visibility, consistency, storytelling, and defining your identity before the internet does it for you.This episode is for women entrepreneurs who want clarity, confidence, and visibility strategies they can actually sustain, not perform. For more visibility strategies, head to www.thevisibleceo.com Join this FREE Telegram space, Broadcast... https://thevisibleceo.com/broadcastBROADCAST is for the human-first leader who refuses to be muted by algorithms, AI, or outdated strategies. You've got something to say, and it's time to say it like you mean it. If you are ready for me to shift your thinking on how you can create a business WITHOUT living on your phone - this is the space to be!OMNI is my full visibility system built for CEOs who want to grow online without living on their phone. If you're ready to be truly seen, more strategic, and unmistakably in demand, head to check out OMNI at www.omniqueens.com Take the FREE Quiz to find out how visible you really are at www.thevisibleceo.com/quiz https://www.instagram.com/itscrissyconner/https://www.tiktok.com/@crissyconnerhttps://www.facebook.com/crissyconnerhttps://www.youtube.com/c/crissyconnerhttps://www.linkedin.com/in/crissyconner/

If you want a masterclass in modern marketing... stop looking at other creators and start looking at Kim Kardashian and Ryan Murphy.All Is Fair just had the biggest debut on Hulu ever, and whether you love the show or hate it... the marketing is undeniable. Today I'm breaking down the 5 strategies behind their viral success – and how YOU can use them to scale your content, your creative business, and your next launch.This episode is basically a crossover of my two lives: my past career as a TV writer, and my current one as a marketer. And trust me... these lessons are gold.We're talking:✨ Polarization as a strategy (yes, you WANT some people to hate your content)✨ Why BTS content is your secret connection builder✨ The “weekly rollout machine” that keeps viewers coming back✨ The power of collaboration + star stacking✨ How Ryan Murphy's signature style can inspire YOUR brand identityIf you want to treat your business like a Hollywood blockbuster in 2025 and beyond... this one's for you.xxEllen

#904 I'm now a big fan of short-form video for entrepreneurs, despite my initial skepticism. For the best results, though, you should take advantage of multiple platforms at once. But how do you show up everywhere without burning yourself out? In this episode, I'm chatting with online video pioneer Gideon Shalwick. He is the creator of Vubli, a tool that enables you to automate posting videos to YouTube, TikTok, Instagram, and more. [affiliate link] This is a huge time saver because Vubli doesn't just schedule posts for you. It generates titles, descriptions, thumbnails, and tags, removing the friction that stops many of us from posting consistently. Listen in because Gideon and I dive into the most effective strategies to help you win big with short-form content. We discuss finding your hero platform, debunk myths about using third-party tools and posting daily, and get into the importance of engaging with your audience at peak times. Enjoy! Show notes and more at SmartPassiveIncome.com/session904.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Daniel Groh, Chief Brand Officer at SATISFY, breaks down how the brand builds an emotion-first running world that turns casual observers into true fans. He explains why Satisfy treats people as guests, not customers, and how speaking to "people who run" opens the door to more honest, human storytelling. Daniel shares how they use emotional athlete content, localized community runs, and shock-and-awe moments at events like UTMB and Cocodona to create loyalty in a world where loyalty is fragile. He also unpacks their 80/20 creative approach, content "drips and drops," and why the moment a brand gets lazy, whether in product, content, or experiences, its audience will drop them. About: This podcast is produced by Port Side, a creative production studio creating content strategy + production for active brands, rooted in emotion.  Enjoy this episode and discover other resources below: Slack Community | Tired of brainstorming with ChatGPT? Join us! Insight Deck | Want 20 of our favorite insights shared on the show?  Booklist | Here's our curated list of recommended books over the years. LinkedIn | Join the conversation and share ideas with other industry peers. Apple Podcast | Want to help us out? Leave us a review on Apple. Guest List | Have a Guest in Mind?  Share them with us here.  

Everybody loves a good origin story, but not every story is worth retelling. The real skill is knowing when to evolve, not repeat.That's the lesson of Andor, the Star Wars series that turned subtle storytelling into a strategy for lasting relevance. In this episode, we explore its B2B marketing takeaways with the help of our special guest Rachel Sterling, CMO of Identity Digital. Together, we break down what B2B marketers can learn from spotting product fatigue early, tailoring stories for evolving audiences, and creating content that sparks conversation, not just clicks.About our guest, Rachel SterlingRachel Sterling serves as Chief Marketing Officer where she is focused on expanding Identity Digital's impact on driving awareness and adoption of our top level domain portfolio. Prior to joining Identity Digital, Rachel held senior leadership positions at Proximie, Instagram, Twitter, and Google where she developed impactful strategies around product, integrated, content, and event marketing.Rachel also possesses a creative background, spending the first eight years of her career working in TV production and post-production. Rachel lives in Belmont, CA with her husband and two children.What B2B Companies Can Learn From Andor:Recognize when the story has run its course. Just like Disney realized Luke Skywalker's arc had reached its limits, Rachel ties that lesson to brand fatigue. Audiences, like customers, eventually want something new. As she puts it: “Their main characters had been exhausted… you have to consistently monitor for user sentiment.” Andor worked because it didn't cling to nostalgia; it built from a blank slate. In B2B, that means knowing when your message or product line has hit its ceiling and having the courage to reinvent before your audience tunes out.Segment for meaning, not just demographics. Disney didn't make Andor for everyone. It made it for the fans who grew up with A New Hope. Rachel explains: “By exploring more mature themes, you're building content specifically for the core audience that had been there since the very beginning.” The same rule applies in B2B. As your audience evolves, so should your tone, themes, and depth. Mature buyers crave nuance; new ones need accessibility. Build the right story for the right segment, and you'll meet each generation where they are, not where they were.Make content that talks back. Rachel points out that Andor isn't a passive show. It demands engagement long after the credits roll. As she says: “Content no longer exists in a passive experience… The sign of a good show is when you can engage in conversation beyond just a simple, ‘that was good.'” In B2B, the same holds true. The best content doesn't just get attention; it gets people talking, sharing, and connecting around a shared idea. Don't settle for applause, aim for conversation that keeps your brand in motion.Quote“Just because you feel affinity for the product does not mean that people will continue to share that affinity. I definitely think that marketers, from seeing the decision that Disney made to Greenlight Andor, can take away the message [to] understand when you have product fatigue.”Time Stamps[00:55] Meet Rachel Sterling, Chief Marketing Officer at Identity Digital[01:51] Why Andor?[03:36] The Role of CMO at Identity Digital[04:45] What is Andor?[22:32] B2B Marketing Lessons from Andor[42:14] Identity Digital's Brand and Content Strategy[45:52] Advice for First-Time CMOs[48:27] Final Thoughts and TakeawaysLinksConnect with Rachel on LinkedInLearn more about Identity DigitalAbout Remarkable!Remarkable! is created by the team at Caspian Studios, the premier B2B Podcast-as-a-Service company. Caspian creates both nonfiction and fiction series for B2B companies. If you want a fiction series check out our new offering - The Business Thriller - Hollywood style storytelling for B2B. Learn more at CaspianStudios.com. In today's episode, you heard from Ian Faison (CEO of Caspian Studios) and Meredith Gooderham (Head of Production). Remarkable was produced this week by Jess Avellino, mixed by Scott Goodrich, and our theme song is “Solomon” by FALAK. Create something remarkable. Rise above the noise. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

What if your podcast could become the most powerful asset in your business for lead generation? Imagine having a content engine that not only grows your visibility but also attracts aligned clients and fills your offers without needing to be everywhere online! In this final episode of the Podcast Growth Series, I'm showing you how to align your content with your goals so that every episode fuels momentum in your business. We'll walk through a step-by-step podcast audit designed to help you reflect on what worked in 2025 and plan intentionally for the year ahead.Whether you're craving more ease or looking to expand your reach as a creative entrepreneur, this episode is your permission slip to focus on what lights you up and simplify everything else. You'll get clear on what drives real podcast downloads and how to do more of what works.We're talking content alignment, strategic podcast planning, and how to map out launches that feel fun, purposeful, and totally in sync with your big 2026 vision. You'll also hear my take on why SEO for podcasters is non-negotiable for long-term growth. Let's make 2026 the year your podcast becomes the center of your marketing universe, full of clarity, confidence, and intentional creation. Let's do this! Juliana Get your homework here: http://www.julianabarbati.com/homework Join Profitable Podcast Blueprint: https://juliana-barbati.thrivecart.com/profitable-podcast-blueprint/ Connect with me: www.julianabarbati.com www.instagram.com/julianabarbati_

In this powerful mastermind session of Investor Impact: Power Talks with Vinney Chopra, host Vinney Smile Chopra brings his signature positivity, humor, and wisdom to a raw, real conversation about raising capital and scaling multifamily portfolios. Joined by his Inner Circle members—including deal partners navigating real transactions—they dive deep into what actually drives momentum in real estate: mindset, clarity, and consistent action.   The discussion centers around how confidence and abundance thinking lead to better decisions, smoother deals, and investor trust.   The group openly shares their current projects and challenges, exploring: