Podcasts about Content strategy

Three episodes in, you will be willing to die for Ser Duncan the Tall and Egg. No backstory required. No sprawling lore to decode. Just a knight who may not even be a knight, a boy who follows him anyway, and storytelling so elemental it hits like a gut punch. A Knight of the Seven Kingdoms works because it does what most B2B content refuses to do: it puts the human at the center, leaves you wanting more, and trusts the oldest storytelling mechanics in the world. In this episode, we dig into what that means for marketers with our special guest Tara Corey, SVP of Marketing at Optimizely. Together, we unpack why the best content finds the friction point in a story rather than avoiding it, why you should be the biographer and not the subject, and what Optimizely's upcoming rebrand taught Tara about bravery and standing out from the B2B sea of sameness. About our guest, Tara Corey Tara Corey is SVP of Marketing at Optimizely, where she leads brand, content, and the company's upcoming rebrand. With over 20 years in marketing, she's known for building editorial-driven content strategies, championing authentic human storytelling, and running toward the hard moments — in her career and her content. She's a passionate believer in community, mentorship, and the idea that bravery isn't optional. What B2B Marketers Can Learn From A Knight of the Seven Kingdoms: Put the human at the heart of the story — then leave them wanting more. A Knight of the Seven Kingdoms doesn't try to tell you everything at once. It earns your investment in two characters and then trusts that investment to carry you through. Tara connects this directly to how B2B content fails: "Creating content has never been easier than it is right now with AI. But creating quality content that truly has that art of storytelling and a truly human-connected story — I think that's harder and harder to stand out and do well." Fewer things, done better, is the whole strategy. Be the biographer, not the subject. Most origin stories are boring because the subject tells them. The interesting version requires someone who knows which parts actually matter. Ian's challenge for B2B marketers: "Volunteer to be the biographer. Don't let someone else tell their own story. Tell their story in a way that you think is interesting." That means getting in person, asking the follow-up questions people skip, and hunting for the moment of friction — the "no kidding, there I was" — where everything shifted. Find the elemental story hiding in your B2B content. Betrayal. Honor. Trust broken and rebuilt. These mechanics work because they've always worked. Ian ties them directly to the world every marketer lives in: "How many of us have been there when it's like, 'You said you were gonna promote me. You said you were gonna do this. Why did you never do it?' — that's so elemental. And yet we just don't put it in B2B marketing, even though it's all around us." The richest stories aren't in the product. They're in the people. Quote"Bravery isn't optional. There's fear, there's excitement — but we've got to be brave, try not to be afraid, and be excited about what's possible. And also try to balance that with the simplicity of a great story and that human connection." — Tara Corey Time Stamps [1:22] Meet Tara Corey, SVP of Marketing at Optimizely [1:40] Why A Knight of the Seven Kingdoms? [3:02] What Is A Knight of the Seven Kingdoms? A Brief History [7:20] What Makes It Work: Heart, Humor, and Unexpected Turns [10:47] Marketing Takeaways: Put the Human at the Heart of the Story [12:01] Leave Them Wanting More [13:51] Simple Storytelling Mechanics That Always Work [19:09] Be the Biographer, Not the Subject [21:03] How to Train a Team to Capture Better Stories [24:54] Find the Friction: Where Great Stories Actually Live [31:44] Critique vs. Tearing Down — And Why It Matters for Marketers [37:06] Bravery Isn't Optional: Optimizely's Content Strategy and Rebrand [38:30] Final Thoughts and Takeaways LinksConnect with Tara on LinkedInLearn more about Optimizely About Remarkable! Remarkable! is created by the team at Caspian Studios, the premier B2B Podcast-as-a-Service company. Caspian creates both nonfiction and fiction series for B2B companies. If you want a fiction series check out our new offering — The Business Thriller — Hollywood style storytelling for B2B. Learn more at CaspianStudios.com. In today's episode, you heard from Ian Faison (CEO of Caspian Studios) and Meredith Gooderham (Head of Production). Remarkable was produced this week by Jess Avellino, mixed by Scott Goodrich, and our theme song is "Solomon" by FALAK. Create something remarkable. Rise above the noise. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Caleb Ralston is a strategist and brand builder for some of the biggest names in business. His breakthrough was back in 2018 when he grew GaryVee's TikTok from 300k to 3.5 million followers in just 3 months. In 2022 he joined Alex and Leila Hormozi's team as content employee #1, where he grew their audience from 1.2 million to 11.5 million. Caleb just doesn't miss – and now that he's out on his own, he's here to help YOU. In this episode, you'll learn the content strategy he used, how to improve your content, and where to start if you're feeling overwhelmed. ⁠⁠⁠Full transcript and show notes⁠⁠⁠ Caleb's ⁠⁠⁠Website⁠⁠ / ⁠⁠Twitter⁠⁠ / ⁠⁠LinkedIn⁠⁠ / ⁠⁠YouTube⁠⁠ / ⁠Instagram⁠ *** TIMESTAMPS (00:00) The Secret Man Behind GaryVee and the Hormozi's (01:11) How Often Do the Top 1% Post? (03:31) The Brand Journey Framework (05:18) Being Intentional With Your Content (08:51) Is It Possible to NOT Niche Down? (13:55) Say the Same Things in Different Ways (18:07) Tracking and Analyzing Data (22:36) Maintaining Quality While Increasing Quantity (24:27) What it Actually Takes to Perform like the 1% (27:21) Where to Start (30:22) Building a Personalized Team (34:54) Agency vs Full Time vs Contractor (41:58) Developing a Content Strategy (45:15) Width Content vs Depth Content (46:55) Scaling Trust Using Educational Content (50:02) Best Call to Action Strategy (52:10) Email and Web Traffic Strategy (55:27) How Caleb is Going About Hiring His Own Team (58:53) The Correct Way to Give Feedback to Your Team (1:03:17) How to Take Inspiration from Others (1:04:55) Which Platform Has the Biggest Opportunity (1:06:57) Audio Content Strategy (1:08:47) Why You Need to Collaborate with Others *** RECOMMENDED NEXT EPISODE → ⁠⁠⁠⁠⁠⁠⁠⁠⁠#175: Angus Parker – Ali Abdaal's right-hand man shares a YouTuber's guide to hiring.⁠ *** ASK CREATOR SCIENCE → ⁠⁠⁠Submit your question here⁠⁠⁠ *** WHEN YOU'RE READY

AL #012 Building on-camera confidence and the consistency to post daily is like having a superpower. And that's exactly where many of our short-form video challenge participants are at right now! But what if you've built up a solid posting streak and still haven't gone viral? Do you double down and hope for the best or switch tactics? If this sounds like what you're going through, listen in on this AskLiz session! Today, I'm helping Brandon from Goodbye TOO Good Guy figure out what to do next. And first, I want you and Brandon to stop relying on going viral. For most of us, it'll never happen. But that doesn't mean we can't still build hugely successful businesses! If you tune in, you'll hear my advice for how to create content fast and pair it with other growth opportunities to level up your brand. All this without waiting for algorithm magic to happen! Show notes and more at SmartPassiveIncome.com/al012. And send in your online business questions at SpeakPipe.com/LizWilcox to be featured on the show!See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Your audience doesn't have a short attention span. They have a short tolerance for boring sh*t. While the entire content industry is trying to make everything shorter, faster and louder to win the first two seconds, people are still binge-watching eight episodes of a Netflix show in one weekend. So maybe attention isn't disappearing. Maybe people are simply becoming much more selective about what deserves it. In this episode, I'm breaking down why I no longer believe personal brands should optimize their content around supposedly fried attention spans — and what I think the smarter opportunity is instead. We'll talk about: - why your audience has become world-class at filtering content - why shorter and faster doesn't automatically mean more interesting - what Netflix understands about attention that most personal brands don't - why I'd rather create content people intentionally come back to than constantly fight for another two seconds - how to start thinking like a producer instead of just another content creator - and why I believe Brand Shows are the next evolution of Personal Brand Content Because the goal isn't just getting someone to stop scrolling once. It's creating a recognizable world, premise and story they choose to return to.

Tessa Cohen and Sara Sebastjanska built Benjie—a clean, chemical-free bandage brand—with no outside money and no product development experience. They launched by crashing Coachella with handmade posters and pitching strangers in festival bathrooms, selling out their entire inventory within a week, without spending a dollar on ads. For more on Benjie and show notes click here Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

#942 Sloptimization. That's what I call using AI to write scripts or perfect your videos to the point where your entire personality is gone. Even though the tech is still new, people are already tired of it. Nobody wants to watch that kind of stuff! That said, if you're not creating videos for your brand, you're getting left behind. So how do you remove friction and take consistent action to hit publish often enough? Today's chat with my friend Doc Rock from Ecamm will open your eyes to what's possible! But first, you have to let go of the idea of perfection. No fancy equipment or editing needed to stand out! In fact, you likely already have everything you need to get started. Second, you should seriously consider going live to fix your content strategy in one fell swoop! The tips we get from Doc on that are where it's at. Listen in! Show notes and more at SmartPassiveIncome.com/session942.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

A two-hour wait in the summer heat. Overpriced churros. A parking lot that takes 45 minutes to escape. And yet - you remember every single ride, every firework, every detail. That's not an accident. That's Disneyland. Disney doesn't create magic through one big moment. They create it through thousands of tiny, intentional details working together. And in this episode, we dig into what that means for B2B marketers with our special guest Kris Lande, CMO at OutSystems. Together, we explore how to design end-to-end customer experiences that people actually remember, why the last impression is the lasting impression, and how to build community into your content strategy in a way no AI-generated campaign can replicate. About our guest, Kris Lande Kris Lande is Chief Marketing Officer of OutSystems, where she leads global marketing strategy and brand growth. With more than two decades of experience driving marketing for high-growth SaaS companies, Kris brings deep expertise in product marketing, category creation, and community-led growth. Before joining OutSystems, Kris spent over 13 years at Salesforce, where she led teams across product marketing, developer relations, and Trailhead. Earlier in her career, she led marketing at Escapia, a SaaS startup later acquired by Expedia. Kris holds a degree in Business Administration and International Business from Washington State University. About OutSystems OutSystems is the Agentic Systems Platform for companies who need to build governed AI apps and agents, fast. Global brands like Heineken and Bosch trust OutSystems every day to build everything from mission-critical life-saving apps to  AI agents that can automate their oldest, clunkiest legacy processes. Essentially, OutSystems gives our customers comprehensive AI tools under one secure roof, turning IT into a fast-moving innovation engine. What B2B Marketers Can Learn From Disneyland: The last impression is the lasting impression. Disney doesn't just nail the opening - they engineer the ending. Kris applies this directly to her event strategy: at OutSystems ONE, their annual conference in Amsterdam, the closing session ended with a full spirit tunnel - staff lining the exit with music, dancing, and high fives. "I want them to walk away feeling gratitude and feeling celebrated and feeling energized as they walked out that door." In B2B, most experiences just... end. The brands that create magic are the ones that design the goodbye. Identify friction points - then design around them, not away from them. Disney doesn't eliminate the wait. They make the queue part of the experience. Kris takes the same approach to events: knowing that European attendees tend to arrive late, her team put a mobile DJ, a saxophone player, and stroopwafels outside the doors before the morning keynote. "We made it a party outside because we knew that was going to be a friction point." The lesson: don't pretend friction doesn't exist. Find it, name it, and design something remarkable around it. Everyone's in marketing - culture is how you deliver on the brand promise. Disney's magic doesn't live in one department. It lives in every cast member, every queue, every trash can placement. Kris ties this to a principle she carries into every team: "Brand is a promise to the customer, and culture is how you actually deliver on that promise." That culture comes through in the SDR call, the webinar, the email copy - everywhere. "I believe everyone's in marketing. As employees, we are representatives of the culture." Quote"When you care and you're passionate about the details, your customers are gonna feel that. They can feel when you care about something. They can feel when you brought fun into something. And if you care, they will care." - Kris Lande Time Stamps [1:35] Meet Kris Lande, CMO at OutSystems [2:08] Why Disneyland? A Non-Disney Adult Makes the Case [4:06] What Is Disneyland? A Brief History of Intentional Experience Design [9:21] The Details That Make the Magic - And What Marketers Can Learn [13:42] Evolving Without Losing What Makes You, You [18:40] The Last Impression Is the Lasting Impression [22:11] Designing Around Friction Points [24:07] Building for the 10th Version, Not Just the First [28:31] Disney's Weenies - And Why Marketers Need Them Too [40:14] Community as Content Strategy [42:38] Authenticity in the Age of AI [45:48] Top Tips for Better Events [48:10] Final Thoughts and Takeaways LinksConnect with Kris on LinkedInLearn more about OutSystems About Remarkable! Remarkable! is created by the team at Caspian Studios, the premier B2B Podcast-as-a-Service company. Caspian creates both nonfiction and fiction series for B2B companies. If you want a fiction series check out our new offering - The Business Thriller - Hollywood style storytelling for B2B. Learn more at CaspianStudios.com. In today's episode, you heard from Ian Faison (CEO of Caspian Studios) and Meredith Gooderham (Head of Production). Remarkable was produced this week by Jess Avellino, mixed by Scott Goodrich, and our theme song is "Solomon" by FALAK. Create something remarkable. Rise above the noise. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

AI just rewrote the rules for getting found, and most freelancers haven't noticed. Charles Gaudet explains how AI tools are quietly building an "expert profile" on every business owner, scraping LinkedIn posts, podcasts, and reviews to decide who gets recommended and who disappears. Preston and Charles talk through what separates authentic, high-consumption content from AI slop, and why 2026 may leave zero room for the average, generic freelancer. Support our show sponsors -> ⁠⁠⁠https://freelancetofounder.com/sponsors⁠⁠⁠ Submit your own question -> ⁠⁠⁠https://freelancetofounder.com/ask⁠⁠ Learn more about your ad choices. Visit megaphone.fm/adchoices

A well-written blog post gets you noticed. But for data scientists who want to build authority that compounds over time, it's just the beginning. Every piece of writing is a potential stepping stone to something bigger - a conference talk, a book deal, or an opportunity you couldn't have anticipated.In this Value Boost episode, Cynthia Dunlop joins Dr Genevieve Hayes to explore how data scientists can convert blog writing into bigger opportunities and what it actually takes to make the leap from blog post to book.You'll discover:How conference organisers actually find their speakers — and why blogging is the answer [02:35]How acquisitions editors scout for authors and why you don't need a huge following [03:39]The low risk way to find out if you're ready to write a book [06:57]How each new opportunity compounds the authority you've already built [08:10]Guest BioCynthia Dunlop is the co-author of Writing for Developers and Senior Director of Content Strategy at ScyllaDB. She has co-authored four books for software developers and tech leaders and authored hundreds of articles for publications including TechCrunch, IEEE Computer, and The New Stack.LinksConnect with Cynthia on LinkedInFollow Cynthia on SubstackConnect with Genevieve on LinkedInBe among the first to hear about the release of each new podcast episode by signing up HERE

This episode is a repurposed Hybrid Hub coaching call focused on what it really takes to grow your photo and video business. Shay breaks down the difference between buying education and actually doing the work, why consistency matters more than motivation, and how to stay in integrity with your goals even when it feels uncomfortable. We also get into work-life balance, overthinking vs action, building vendor relationships, using YouTube for search, and simple ways to move your business forward without getting stuck in perfectionism. Snag the Video Upsell Starter Kit: https://hybridhangout.com/starter-kitIf you're a photographer who already wants to add video but keeps getting stuck in research mode, this is for you. Your clients are already asking, and you're leaving money on the table. The free Video Upsell Starter Kit shows you exactly how to start using the camera you already have and simple add-ons.   If you're running your photo or hybrid photo and video business from your inbox, you're making it harder than it needs to be. I use HoneyBook to manage everything — inquiries, emails, scheduling, contracts, and payments. It keeps my pipeline organized and saves hours every week. If you want a smoother system, grab my discount here: https://share.honeybook.com/shayna29637  Hybrid Hub teaches photographers how to add video so they can make more per booking. Learn how to shoot, edit, market, and sell photo and video together with a simple, repeatable system. Ready to raise your booking value? Book a free strategy call so we can chat 1x1 about how to scale your photography business with video, and if Hybrid Hub is right for your business: https://hybridhangout.com/book-a-callThanks for listening to Hybrid Hangout!! Don't forget to rate and review on your fave podcast platform -- it helps me grow, get amazing guests, and climb in the charts! DM me a screenshot of your review so I can say thanks :) Andddd say hi @hybridhangout on Instagram! 

In this video, Kevin and I break down the Be Helpful phase of the 5Bs Go-To-Market framework, the second step in building a B2B demand generation engine that actually works.We cover:→ Why helpful content beats hype content every time and how it builds real trust with your dream customers→ The "nobody got fired for hiring IBM" problem and why buyers stick with the status quo→ How to extract content from subject matter experts without wasting their time→ Matching your content format to each stage of the funnel, from top to bottom→ Using the five stages of awareness framework to map content to where buyers actually areIf you are a B2B marketer or founder pumping out hype content instead of building trust, this episode is for you.Tune in and learn:→ Why demand generation is about solving real problems, not interrupting with hype→ How to run quick 15 to 20 minute expert interviews that give you gold mine insights→ The right content formats for top, mid, and bottom of the funnel→ How to map content to the five stages of awareness, from unaware to most aware→ Why content is your most scalable trust building asset, not just a traffic tool-----------------------------------------------------

Have you ever read a post or watched a video and thought, "Wow... they just described my life?" That's exactly what today's best-performing content is doing. In this episode, I share my biggest takeaway from Natalie Ellis' presentation inside our Elite Entrepreneur Mastermind on why identity-based content is outperforming generic messaging. I break down how speaking to your audience's identity, behavior, and story helps you create content people remember and trust. Get ready to turn your story into content that converts. Check out our Sponsors: Shopify - Try the ecommerce platform I trust for Glōci. Sign up for your $1/month trial period at http://Shopify.com/happy. Monarch Money -  Get your first year of Monarch Core for half off at http://Monarch.com with code EYH. Northwest Registered Agent - Visit http://northwestregisteredagent.com/EarnFree and start using free resources to build something amazing. Fabric - Join the thousands of parents who trust Fabric to help protect their family. Apply today in just minutes at http://meetfabric.com/earn. Indeed - Indeed is giving Earn Your Happy listeners a $75 SPONSORED JOB CREDIT to help get your job the premium status it deserves. Just go to http://Indeed.com/podcast right now and support our show by saying you heard about Indeed on Earn Your Happy. Momentous - If you want to try Momentous Signature Spec Creatine, head to http://livemomentous.com and use code EARN for up to 35% off your entire first order. Brevo - Meet Brevo…the all-in-one marketing and CRM platform built to help you connect with customers, boost engagement, and grow your business smarter. Get started for free today—or use code HAPPY50 to save 50% on Starter and Standard Plans for the first three months of an annual subscription. Just head to http://www.brevo.com/happy HIGHLIGHTS Why identity-based content is outperforming generic messaging. How to create content that instantly feels more personal. How your personal story creates a deeper connection with your audience.  Where your offer naturally fits without sounding salesy. How to create memorable "mic-drop" moments people want to share. Why saying less can make your message more powerful. RESOURCES Apply for the Elite Entrepreneur Mastermind HERE! Get on the waitlist for Mentor Collective Mastermind HERE! Try glōci for 40% off your first order with code HAPPY at checkout - head to getgloci.com FOLLOW Follow me: @loriharder Follow glōci: @getgloci

How can marketing teams in the life science vertical show up stronger online and drive higher organic visibility for their organizations? Operating in a heavily-regulated industry where market competition is intense, many life science marketing teams stay quite busy, yet their pipelines are quiet, hampering long-term business growth? How can life science leaders bridge this gap and turn things around?That's why we're talking to Lauren Schafer (Founder, Lake House Digital Media), who shares proven ways to build life sciences buyer trust for predictable growth. In this episode, Lauren discussed the high-impact strategies for building deep authority and trust in the life science industry. She highlighted the value of uncovering specific client pain points and tailoring marketing approaches without being too generic. Lauren also stressed the significance of LinkedIn for B2B marketing, noting that decision-makers often conduct independent vendor research on the platform. She advised maintaining an up-to-date profile, using background banners effectively, and how you can be active and responsive on the platform. Lauren also emphasized the value of providing transparent marketing analytics dashboards to demonstrate accountability and ROI, essential for leadership buy-in.

For data scientists who want to build authority beyond their organisation, writing is one of the most powerful tools available. But in a world flooded with AI-generated content, simply publishing is no longer enough. The data scientists who stand out are the ones writing things no AI could have written.In this episode, Cynthia Dunlop joins Dr Genevieve Hayes to share practical frameworks for writing blog posts that stand out, build genuine authority and actually get read.You'll discover:Why AI-generated content has made personal experience more valuable than ever [05:10]The three Ps test for finding topics you can write about with genuine authority [08:56]The blog post patterns that work best for demonstrating expertise [11:03]How to use AI to improve your writing without letting it replace your voice [16:33]Guest BioCynthia Dunlop is the co-author of Writing for Developers and Senior Director of Content Strategy at ScyllaDB. She has co-authored four books for software developers and tech leaders and authored hundreds of articles for publications including TechCrunch, IEEE Computer, and The New Stack.LinksConnect with Cynthia on LinkedInFollow Cynthia on SubstackConnect with Genevieve on LinkedInBe among the first to hear about the release of each new podcast episode by signing up HERE

A full content calendar can keep you busy without bringing you any closer to a customer.     Rory and AJ Vaden explain the difference between managing the mechanics of content and building a strategy around the person you are uniquely equipped to serve. They also discuss why viral content and converting content require different approaches, how to identify the questions your audience needs answered, and why consistent content still fails when the message is disconnected from the customer.    If your content is not producing results, it may be time to revisit who it is actually for.

Are you already good at what you do but quietly wondering how to get even better? In this solo episode Crissy Conner pulls back the curtain on everything she changed in 2026 to level up her craft, starting with one belief. To be the best at what you do, you have to first be the best student of your work.Find out more in our Free Skool Community https://www.skool.com/thevisibleceo/aboutFind out more about OMNI https://thevisibleceo.com/omniThe OMNI Method is a diversified visibility strategy built across social media, search and AI - designed for female entrepreneurs who want to be known, found and unforgettable without living online around the clock. If you are ready to build visibility that works harder than you do, learn more at https://thevisibleceo.com/omni Website: thevisibilityimpactshow.comBrand: thevisibleceo.com Instagram: instagram.com/itscrissyconner TikTok: tiktok.com/@crissyconner Facebook: facebook.com/crissyconner YouTube: youtube.com/@CrissyConner LinkedIn: linkedin.com/in/crissyconner 

Are you already good at what you do but quietly wondering how to get even better? In this solo episode Crissy Conner pulls back the curtain on everything she changed in 2026 to level up her craft, starting with one belief. To be the best at what you do, you have to first be the best student of your work.Find out more in our Free Skool Community https://www.skool.com/thevisibleceo/aboutFind out more about OMNI https://thevisibleceo.com/omniThe OMNI Method is a diversified visibility strategy built across social media, search and AI - designed for female entrepreneurs who want to be known, found and unforgettable without living online around the clock. If you are ready to build visibility that works harder than you do, learn more at https://thevisibleceo.com/omni Website: thevisibilityimpactshow.comBrand: thevisibleceo.com Instagram: instagram.com/itscrissyconner TikTok: tiktok.com/@crissyconner Facebook: facebook.com/crissyconner YouTube: youtube.com/@CrissyConner LinkedIn: linkedin.com/in/crissyconner 

EPISODE 189 | Host: Derek DeWitt, communications specialist for Visix Every K-12 school juggles three very different audiences on the same screens: students, staff, and visitors. This episode breaks down how to build a content strategy for K-12 digital signage that speaks to all three without turning any one group's messages into background noise. From recognition templates and safety alerting to QR codes, gamification, and AI-assisted design, we cover the tools and habits that keep a school's screens relevant, tested, and ready for whatever the day brings. Learn how to serve three school audiences from one system Discover recognition and event ideas that boost engagement Understand how CAP alerts turn screens into safety tools Explore QR codes, gamification, and content campaigns Get tips for using AI to speed up content creation See the full transcript HERE For a full breakdown of content ideas by audience and location, see our companion guide: K-12 Digital Signage: Content Ideas and Best Practices HERE

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In this episode, Niamh O'Donoghue Head of Content Strategy and Social Media at Stella McCartney, sits down with Maira Genovese, Founder & CEO of MG Empower, to explore the extraordinary journey that took her from relearning how to walk after a life-changing spinal condition to leading the content strategy for one of the world leading fashion houses.With a career spanning British Vogue and Victoria Beckham, Niamh has helped shape the storytelling of some of fashion's most influential brands. Together, Maira and Niamh discuss how writing became her path to healing, the lessons adversity taught her about success and leadership, the evolution of social media and luxury storytelling. Why the best brands, such as Jacquemus and Miu Miu, are choosing quality over quantity, and how AI is changing the future of content while making human creativity more valuable than ever.A powerful conversation about resilience, purpose, storytelling and finding your voice in a world full of noise.

Social media visibility depends on more than consistent posting. Learn how multichannel content strategies help SMBs create more shareable content, maintain an active social presence, and reach audiences across multiple digital touchpoints. Go to https://holisticmarketinglab.com/holistic-campaigns/ for more information. HolisticMarketingLab City: Bad Segeberg Address: Am Weinhof 7 Website: https://holisticmarketinglab.com

You built the strategy. You built the content. But can you prove any of it is working?A lot of B2B marketing teams can point to a full content calendar and a consistent publishing schedule, and still have no clear answer to that question. The numbers exist, dashboards get checked, reports get sent round. But there's a tougher question hiding underneath it all: does any of this connect back to something the business cares about?In part seven of our seven-part B2B content strategy series, Amy Woods gets into how to answer that, from choosing the right metrics for each stage of the buyer journey to knowing when to persist with a strategy and when to change it.Find out:Why consistency, not strategy, is often the real problem when content stops delivering resultsHow to choose the right metrics based on your business goals, whether that's brand awareness, consideration, or conversionThe difference between vanity metrics and value metrics, and the one question that separates themWhy it's okay if 50% of your marketing cannot be neatly attributed - this should not stop you as long as actions tie to business goalsHow to diagnose whether underperforming content has a reach problem or a resonance problemImportant links & mentions:B2B Content Operations Benchmark (free)B2B Content Strategist podcast - Season 3 Episode 18 with Jason WidupPart 1 - What Is a B2B Content Strategy (And Why Does It Matter)?Part 2 - How Do You Align a B2B Content Strategy to Business Goals?Part 3 - How Does Competitor Analysis Fit Into Your B2B Content Strategy?Part 4 - Can Your B2B Content Strategy Work Without Core Messaging and Positioning?Part 5 - How to Choose Your B2B Content Channels and FormatsPart 6 - Content Repurposing and Distribution: Is Your B2B Content Working Hard Enough?B2B content strategy series on YouTubeAmy on LinkedInContent 10xAmy's book: Content 10x: More Content, Less Time, Maximum ResultsAmy Woods is the CEO and founder of Content 10x, a creative agency that provides specialist content strategy, creation and repurposing support to B2B organizations.She's also a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content marketing.Join thousands of business owners, content creators and marketers and get the latest content marketing tips and advice delivered straight to your inbox every week with the Content10x Newsletter.

Alex Dunlap and the Podfather Matt Kelley return for a new edition of Content Kings where they talk about fantasy football and the content creation business.  THE ROSTERWATCH ULTIMATE DRAFT CHEAT SHEET IS LIVE FOR 2026 SEASON-LONG LEAGUES. Get it now: https://rosterwatch.com/buy-rosterwatch-pro The sheet that changed how fantasy players draft is back and rebuilt for this year. No outdated magazines. No expensive draft software you can't navigate with the clock running. Three simple rules, one sheet, an expert-quality draft guaranteed, in full PPR, standard and half-PPR, and Superflex. But here's what most sites can't offer: with a RosterWatch membership, you can ask us your actual roster questions and get specific answers back. Not a generic ranking. Your team, your matchup, your call. Alex, Cody, Trashman, and our contributors answer sit/start, waiver, and trade questions directly in Pro and Premium member posts, the same analysis you hear on the show, applied to the exact decision in front of you. Because winning your draft only wins you one Sunday. Winning your league takes seventeen weeks of decisions, and that's what membership is built for. When you're setting a lineup Sunday morning, make sure to head the members-only sit/start thread to get your toughest questions answered by Alex, Cody and Trashman. Want to do your own research? The proprietary Matchup Tool and Vegas Trends show you which players the game script actually favors, so your start/sit calls are reads instead of coin flips. The weekly position rankings and cross-positional Flex rankings settle the decisions that keep you up Saturday night, the ones where you've got three guys for two spots and no clear answer. The weekly Waiver Wire Cheat Sheets tell you exactly who to claim before the rest of your league wakes up. Play DFS or the Pick'Em lobbies too? Membership includes weekly DraftKings and FanDuel cheat sheets, the HyperDFS professional lineup generator, betting tools that show public bet percentage versus actual money by sportsbook so you can see where the sharp side is, and a weekly Pick'Em and player prop sheet with our favorite plays for PrizePicks and UnderDog. This episode gives you a taste of how we think. Membership gives you the system to act on it, and the direct line to ask us when the week is on the line. Get the sheet. Get the edge: https://rosterwatch.com/buy-rosterwatch-pro Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Michael Sartain hosting Ryan Pownall—host of the viral  @pillowtalkwithryan  podcast—and  @kanetruj , a breakout TikTok star and viral content creator. They discuss their personal and professional journeys, from Kane's rise on TikTok to Ryan's innovative podcast tackling taboo topics like sex and adult entertainment culture. The dialogue touches on friendship dynamics in Los Angeles, the blurred boundaries between personal and professional life in the influencer ecosystem, the challenges of dating in such environments, and the realities and misconceptions surrounding adult entertainment and social media fame. 00:00:00 - Introductions & How Ryan and Kane Met 00:03:48 - The Art of Going Viral & Kane's Content Strategy 00:06:53 - The Origin of Pillow Talk & "Red Pill" Podcast Debates 00:17:50 - Inside Ryan's Wild Relationship with Alina Lopez 00:25:39 - The Hazards of LA Dating & OnlyFans Girls 00:28:59 - Crazy Backstories: High School Cougars & TikTok Trends 00:36:30 - Throwing the Infamous "Willy Wonka Orgy" & Elite Parties 00:44:00 - Kane's BKFC Boxing Match Against Blueface 00:48:07 - Escaping the Porn Niche & Can Cancelled Celebs Bounce Back? 00:53:57 - Male Feminists, Astrology Guys, & the Shift to Monogamy 01:03:18 - Barney's Beanery Brawl, Baseball Dreams, & Promoter Psychology 01:09:12 - Evolutionary Psychology of Fame & Closing Thought ————————————————————

In This Episode of Business Lunch: We explore the evolving landscape of search engine optimization (SEO) versus answer engine optimization (AEO), and how businesses can adapt their strategies to stay ahead in AI-driven search environments. They discuss practical tactics, the importance of evidence and authority, and how to leverage paid and organic channels effectively.Chapters:00:00 Introduction and Episode Overview00:17 Challenges with Technology and Setup00:30 Introduction to ChatGPT Ads and Platform Insights00:58 SEO vs AEO: What's the Difference?01:26 Understanding Search Engine Optimization and Answer Engine Optimization02:02 Should You Invest in SEO Now?02:30 Clarifying SEO, GEO, and Generative Engine Optimization03:06 How Answer Engines Are Replacing Search Engines03:42 The Shift from Rankings to Recommendations04:15 Using Search Engines for Direct Source Verification04:56 The Changing Role of Search in Customer Awareness Levels05:36 Branded Search and Its Importance06:01 The Evolving Nature of Search Optimization06:19 Optimizing for Recommendations, Not Rankings07:15 Bidding Strategies on Competitors and Trademark Terms08:40 Cost-Effective Strategies for Competing in Answer Engines10:00 Practical Approach for Business Owners11:00 From Rankings to Recommendations: New Optimization Goals12:08 The Role of Evidence and Proof in AI Recommendations13:15 Creating Credibility and Authority for Search Engines14:06 Content Strategy for AEO Success15:29 Schema and Technical SEO for AI16:29 Building the Neural Network: Assets and Relationships17:32 Practical Steps to Optimize for AI and Answer Engines18:36 Focusing on Questions, Not Keywords19:10 Gathering Evidence to Prove Authority20:39 Distribution, Freshness, and Uniqueness in Content21:26 The Importance of Original and Contrarian Content22:29 Using the Skyscraper Strategy for AI Optimization23:46 Reverse Engineering Top Sources and Cited Content25:38 Prioritizing Strategies Based on Business Needs26:09 Shifting Budgets from SEO to AEO27:05 Content and Embedded Influencers for Organic Growth28:14 Paid Search and Branded Terms for Immediate Impact29:41 Balancing Organic and Paid Strategies33:02 The Role of Authority and Evidence in AI Rankings36:34 Starting with Paid Search and Organic Content37:49 The Future of Search and Business Strategy40:13 Encouragement to Experiment and Share Results42:22 Final Thoughts and Wrap-upConnect with me on social:TikTok: Check out my TikTok HereInstagram: Check out my Instagram HereFacebook: Check out my Facebook HereLinkedIn: Check out my LinkedIn HereSubscribe to my YouTube

We aren't really sure why more people aren't posting Trial Reels…In this episode of Community, Kristina and Maria are discussing how impactful a Trial Reels strategy can be for your Instagram, but also your marketing as a whole through leveraging the data it provides to understand how your audience thinks, feels and engages.They will encourage you to be experimenters with your content (without the risk or embarrassment) to try new things and test and refine more messages with Trial Reels.  Key takeaways include:What are Trial Reels are and how to use them as a business owner. How to experiment with Trial Reels to understand your messaging and your audience better.What mistakes to avoid when implementing your Trial Reels strategy.Analytics to look out for when posting Trial Reels.And more!Trial Reels are the ultimate low risk, high reward feature for you to use on Instagram to refine your message and grow your impact, don't miss out!Mentioned in Episode:Learn more about the Fame-Ready Entrepreneur Program designed to help entrepreneurs build a personal brand that actually drives revenue-generating visibility for your business at https://katrinaowens.com/group-coachingTry our Podcast Content MachineWork with The Social SnippetJoin The High Vibe Women Online CommunityDo Trial Reels work?Send me a text!Support the showFor Your Information:• Host your podcast on Buzzsprout!•Join The High Vibe Women Online Community!• Join our favourite scheduling platform Later• FLODESK Affiliate Code | 25% off your first year!• Connect with Kristina  Don't forget to come say hi to us on Instagram @thesocialsnippet, join the Weekly Snippet or follow us on any social media platform! Website . Instagram . Facebook . Linkedin

00:00 Introduction to Stefan Bajayo and VibeLogic 01:52 The Evolution of SEO and AI's Impact 05:35 Understanding Web Presence Intelligence 09:35 The Challenges of SEO in Large Organizations 12:53 The Shift in Content Strategy and Customer Understanding 16:43 The Role of AI in Content Creation and Consumer Trust 20:50 Navigating the Noise: The Future of AI and Marketing 24:25 Actionable Insights for Businesses 27:49 Conclusion and Final Thoughts resources VibeLogic - https://viblogic.com LinkedIn - Stephan Bajaio - https://linkedin.com/in/stephanbajaio guest links LinkedIn - https://linkedin.com/in/stephanbajaio Connect with me on:All my linksBecome a guestSign up for RiversideGet Descript #DigitalMarketing #Branding #PersonalBranding #MarketingInsights #SocialMediaStrategy Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

What if the next big innovation in real estate marketing isn't another website or virtual tour, but a drone flying through your building? In Part 1, CEO Zach Dulla shares how a COVID side project became one of the leading drone content companies in commercial real estate. He breaks down why companies, universities, and sports teams are embracing drone tours, the power of storytelling through physical spaces, and the entrepreneurial journey of building a business in an entirely new category. Plus, hear the behind-the-scenes stories, lessons learned, and why great content starts with great people. Connect with Zach Dulla: https://www.linkedin.com/in/zacharydulla/ If you need branded solutions for your events, giveaways and employee engagement, check out Club Colors: https://www.clubcolors.com

#937 Today's guest has built and scaled a business up to eight figures before he even started an Instagram account. But now, this anti-personal-brand guy is changing his mind and putting himself out there. The question is, why now? What's changed, and what is the risk of running a faceless company in 2026? Listen in on this interview with Chandler Bolt of selfpublishing.com to find out! In this session, Chandler shares his journey from bestselling author to massively successful entrepreneur who helps thousands of writers publish their books. As you'll hear, Chandler's all about delivering results at scale. And that's where building a personal brand comes in, as he's now supercharging his business with the kind of main character energy that stands out in the age of AI. We also discuss the importance of finding business partnerships, the three traits that help you create deep connections, publishing books to build authority, and building a team around your vision! Show note and more at SmartPassiveIncome.com/session937.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Evan Harrison shares his journey from working in radio, digital media, and live events to becoming the CEO of Kiss The Ground, a leading nonprofit championing Regeneration and healthy soil as a solution for human and planetary health. We talk about the organization's innovative content strategies, like their three feature-length documentary films, mini docs, 5 with a Farmer reels, 11 with Evan series, shopping guides, and the brand collaborations that help them reach new audiences. Then we dive into the $500,000 in farmer grants they awarded last year and their new research that shows consumer understanding of regenerative agriculture has increased threefold in just 3 years! We wrap up with some fun personal questions, and Evan shares his vision for a better world.Key TopicsEvan Harrison's career transition from media to environmental activismThe success of Kiss the Ground films and content strategy$500,000 in farmer grants and their impact on land regenerationThe threefold growth in consumer understanding of regenerative agricultureHow $100 is the sweet spot for community donations and how they put that money to workPartnerships with brands and community engagementRising awareness and understanding of regenerative agriculture Sound Bites“In the early days of the internet, I was the writer, the producer, held the video camera, did the edit – the whole thing. So content creation from the ground up.”“I'd never heard of regenerative farming. So it was really my daughter that kind of tuned me into it.” “In this instance, the farmer is really the artist, the farmer is the rock star.”“The film that was named after our work, Kiss The Ground, absolutely put our organization on the map.”“We need to meet people where they're at. We need a content approach that can bring new people into the conversation instead of arguing about the details.”“There are now 200 regenerative products on shelves ranging from Costco to independent retailers across the country.”“The $500,000 in grants went across 212 farms, and when we look at their acreage that's being converted very conservatively, it's 73,000 acres."“Your $100 donation will help transition more than 10 acres of land.”“Our inspirational storytelling that reached 20 million people last year and engaged 5 million by engaged.”"Wherever you are, that's the place to be.”Chapters03:00 Introduction to Kiss the Ground and Evan Harrison09:00 Evan's Journey from Media to Regenerative Agriculture15:06 The Impact of the Kiss the Ground Film20:50 Content Strategy and Audience Engagement27:12 Supporting Farmers: Grants and Community Engagement38:40 Momentum in Regenerative Agriculture42:43 Partnerships Driving Change47:27 Innovative Fundraising Strategies50:49 Personal Reflections and Advice54:35 Creating a Better WorldLinksEvan Harrison on LinkedIn - https://www.linkedin.com/in/evanharrison/Kiss The Ground - https://kisstheground.com/Kiss The Ground on LinkedIn - https://www.linkedin.com/company/kisstheground/Kiss The Ground on Instagram - https://www.instagram.com/kisstheground/Kiss The Ground on Facebook - https://www.facebook.com/kissthegroundCA/ Kiss The Ground on X - https://x.com/kissthegroundCAKiss The Ground on YouTube - https://www.youtube.com/kisstheground…Kiss The Ground 2026 Research: https://kisstheground.com/kiss-the-ground-research-2026/Forbes Article: Regen Grows 3X in 3 Years -https://www.forbes.com/sites/andrewwatman/2026/06/18/new-kiss-the-ground-research-consumer-understanding-of-regenerative-agriculture-triples-in-past-three-years/…Brands for a Better World Episode Archive - http://brandsforabetterworld.com/Brands for a Better World on LinkedIn - https://www.linkedin.com/company/brand-for-a-better-world/Modern Species - https://modernspecies.com/Modern Species on LinkedIn - https://www.linkedin.com/company/modern-species/Gage Mitchell on LinkedIn - https://www.linkedin.com/in/gagemitchell/…Print Magazine Design Podcasts - https://www.printmag.com/categories/printcast/…Heritage Radio Network - https://heritageradionetwork.org/Heritage Radio Network on LinkedIn - https://www.linkedin.com/company/heritage-radio-network/posts/Heritage Radio Network on Facebook - https://www.facebook.com/HeritageRadioNetworkHeritage Radio Network on X - https://x.com/Heritage_RadioHeritage Radio Network on Instagram - https://www.instagram.com/heritage_radio/Heritage Radio Network on Youtube - https://www.youtube.com/@heritage_radio…The Food Institute - https://foodinstitute.com/See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

What if the secret to growing on social media isn't chasing trends—but becoming more authentically yourself? In this special live conversation from the She Believed She Could™ Summit, Allison Walsh sits down with three of today's most influential digital creators—Noelle Schnacky, Ella Schnacky, and Kristin Schnacky—to unpack what it really takes to build a personal brand that creates lasting impact. With millions of followers across TikTok, Instagram, YouTube, and beyond, the Schnacky sisters have built thriving online communities rooted in authenticity, faith, purpose, and genuine connection. In this candid conversation, they pull back the curtain on the strategies that have fueled their growth, the lessons they've learned along the way, and why staying true to your values will always outperform chasing the algorithm. Whether you're an entrepreneur, creator, speaker, nonprofit leader, coach, or simply someone looking to show up more confidently online, this episode is packed with practical, actionable advice to help you grow your audience, strengthen your personal brand, and create content that truly resonates. In this episode, you'll learn: How to discover your authentic voice and stand out online without pretending to be someone you're not Why knowing your identity matters more than chasing algorithms How vulnerability creates meaningful connection and builds loyal communities The importance of consistency and realistic content planning How to identify your niche and create content people actually want to follow The role of storytelling in growing an engaged audience How to use social media insights to guide your content strategy Why engagement and transformation matter more than vanity metrics Tips for repurposing content across multiple platforms How to avoid creator burnout through batching and scheduling Best practices for Reels, TikTok, YouTube Shorts, and cross-platform growth Ways creators monetize their platforms through brand partnerships, affiliate marketing, live streaming, and YouTube How to protect your personal brand by saying "no" to opportunities that aren't aligned with your values Memorable Takeaways "Behind every like, view, and follow is a real person." "What you feed grows. What you starve dies." "You don't have to share everything, but your story is often what creates the deepest connection." "Success isn't measured by followers. It's measured by transformation." Meet Our Guests Noelle Schnacky is a speaker, content creator, and former Miss Florida's Teen who is passionate about helping the next generation embrace authentic confidence, build meaningful connections, and use their platforms to create purpose-driven influence. Ella Schnacky is a Grammy-nominated singer, songwriter, and digital creator whose music and online presence have inspired millions around the world. Through faith-filled storytelling and creative expression, she encourages others to lead with authenticity and use their gifts to make a lasting impact. Kristin Schnacky is a content creator, entrepreneur, and speaker who has cultivated a thriving online community rooted in faith, family, relationships, and honest storytelling. Through her relatable content and genuine transparency, she empowers others to build meaningful connections and live with authenticity. Whether you're building a business, growing a personal brand, or simply looking to make a greater impact online, this conversation will inspire you to lead with purpose, show up authentically, and build a community that lasts. --- Positioned for Partnerships™ Mini Course - Turn your platform into a revenue-generating brand opportunity—without needing a massive following. Learn how to position your brand, create a high-converting media kit, and confidently pitch partnerships so brands instantly understand your value. 

This episode was too good to leave in the archive! As part of our Summer Replay Series, we're revisiting my conversation with consultant, SaaS founder, and self-described AI fanatic Andrew Ansley — and honestly, his advice is even more relevant today.Andrew breaks down exactly how he uses ChatGPT and Claude to run multiple businesses, why "clouding up the context window" is killing your AI outputs, and how to train an AI assistant on your business in 30 minutes or less. Then we go deep on SEO: what actually changed after 2022, how Google understands content through entities and embeddings, and what it really takes to build topical authority today.Whether you're an SEO, a small business owner, or just AI-curious, this replay is packed with practical workflows you can put to work this week.What You'll LearnWhy you should delete the messy middle of your AI conversations (and keep only the first prompt + final output)How to set up AI "projects" for each client or task — with business info, SOPs, examples, and your unique perspectiveThe 4 pieces Andrew uploads to train an AI on any workflow in about 30 minutesWhy you must define abstract concepts (like "write an email" or "SEO strategy") instead of letting AI decide what they meanDefinition + example + template: the simple prompt formula that upgrades your outputsClaude vs. ChatGPT: where each tool shines (projects, styles, voice transcription, and more)How SEO changed after 2022: entities, semantics, and user metricsWhat topical authority actually means — going deeper, faster, or wider with your content clustersWhy the real ranking signal is whether searchers end their journey on YOUR siteThe "Could ChatGPT give them this?" test for creating content that still winsEpisode Highlights & Timestamps(00:00) Welcome + meet Andrew Ansley(01:00) Consultant, SaaS founder, community leader: how Andrew wears all the hats(02:00) Why Andrew (and Crystal!) are learning Python(03:30) Inside Andrew's Skool community: automate marketing with AI + n8n(05:30) The one-person, AI-powered business (could you scale to $10M solo?)(07:30) Don't cloud the context window: Andrew's clean-conversation trick(09:45) Building SOPs with AI in an hour instead of a week(10:30) ChatGPT Pro vs. Claude: Andrew's honest comparison(11:00) How to set up an AI project: business info, ICP, SOPs, examples & styles(16:00) The power of templates (stop reinventing the wheel!)(21:30) Screen share: how Andrew organizes projects, prompts & custom styles(28:00) From aspiring pastor to bartender to SEO: Andrew's origin story(36:00) AI as the ultimate learning tool for curious kids (and adults)(45:00) How SEO changed: keyword matching → RankBrain, BERT & semantic search(48:30) User metrics, mobile-first indexing, and ending the search journey(51:30) Topical authority explained: embeddings, content clusters & internal links(54:00) Why sites dip after agencies leave (core algorithm updates + historical metrics)(56:00) The "Could ChatGPT give them this?" content test(56:45) Where to connect with AndrewQuotable Moment"You cannot let the AI decide what abstract concepts mean. You have to define it — and if you give it an example, that's even better." — Andrew AnsleyConnect with Andrew AnsleySkool Community (AI Marketeers)YouTubeAndrew's article on Search Engine LandMentioned in This EpisodeContent Sprout (Andrew's SaaS)n8n (open-source automation alternative to Zapier)GoHighLevelKoray Tuğberk Gübür (topical authority & entity SEO)Bill Slawski (SEO research pioneer)Alex Hormozi & Sam Ovens (Skool)Connect with CrystalWebsiteLinkedInText me your questions or comments!Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)Here's a quick question: Are people actually finding your products on Google?If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.No tech headaches, no fluff. Join us at  Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)Here's a quick question: Are people actually finding your products on Google?If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.No tech headaches, no fluff. Join us atSupport the showFree checklist: Is your Shopify store quietly losing sales? Run the 5-minute self-check →Book a Shopify Store Strategy Call With Crystal!Want to follow up on what you've heard? Search the podcast!AFFILIATE LINKS:Start your Shopify Store!Get SurferSEO!Metricool (to be everywhere online, you NEED a social media scheduler!)Grid and PixelNote: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!

"You want to own the message and your narrative."Strong communication is about more than delivering a message—it's about building trust over time. As Zoom's Chief Marketing Officer, Kim Storin has helped shape communication at one of the world's most recognizable brands, balancing empathy, transparency, and consistency in an era of rapid technological change. In this episode of Think Fast, Talk Smart, Storin joins Matt Abrahams to discuss how leaders can communicate with authenticity, navigate crises with clarity, and build cultures rooted in transparency. They explore the art and science of shaping perception, maintaining connection in hybrid workplaces, and creating messages that solve problems—not just capture attention.Key Takeaways:Lead with authenticity and transparency. Clear, honest communication builds trust—especially during periods of change or crisis.Own your narrative. Consistent messaging and a clear story shape how others understand your brand, team, or ideas.Activity:Before your next team update or difficult conversation, ask yourself: "What information can I share that will build trust?" Include one additional point of context or reasoning that helps your audience better understand the decision.Printable Expanded Takeaways & ActivitiesEpisode Reference Links:Kim StorinEp.82 It's Not About You: Why Effective Communicators Put Others FirstConnect:Premium Signup >>>> Think Fast Talk Smart PremiumEmail Questions & Feedback >>> hello@fastersmarter.ioEpisode Transcripts >>> Think Fast Talk Smart WebsiteNewsletter Signup + English Language Learning >>> FasterSmarter.ioThink Fast Talk Smart >>> LinkedIn, Instagram, YouTubeMatt Abrahams >>> LinkedInChapters:(00:00) - Introduction (01:37) - Leading Through a Global Crisis (03:36) - Changing Brand Perception (06:50) - Building Culture at Scale (09:00) - Virtual Communication Gains & Losses (11:24) - Creating Meaningful Moments (12:34) - Communicating Through Difficulty (16:03) - The Final Three Questions (21:33) - Conclusion ********Thank you to our sponsors.  These partnerships support the ongoing production of the podcast, allowing us to bring it to you at no cost.Most Work Platforms Help People Communicate.  Some help you organize, but Zoom turns conversations into outcomes. Try Zoom Mate today

Some teams out there are sitting on more content than they realize. So, the problem isn't creation but what happens after.The pattern often looks something like this: a brief gets written, a draft gets approved, the content goes out, and then everyone moves on to the next thing. Distribution happens, but almost as an afterthought, a couple of social posts, maybe an email, and that's it.In this episode, part six of our seven-part content strategy series, Amy Woods tackles the part most teams leave until last. Repurposing and distribution.Spoiler: if your team's spending 80-90% of its time on creation and barely any getting that content seen, the balance is off. And it's worth fixing.This episode looks at the ins and outs of repurposing well, not cross-posting or checkbox marketing, but a genuinely strategic approach that's planned in from the start.Find out:Why repurposing isn't about copy-paste or checkbox marketingThe ratio of time B2B content teams should be spending on creation versus distribution, and why most have it backwardsHow to structure content into segments that make it easier to repurpose laterThe "zero moment of truth," and what it means for how many touchpoints your audience needs before they trust youHow repurposing connects back to your core messaging and positioning, and why misalignment shows up fastest when content gets repurposedWhere AI helps speed up repurposing, and where it doesn'tImportant links & mentions:Blog post for this episode: Why Content Repurposing and Distribution Should Be Built Into Your B2B Content Strategy Part one of the series: What Is a B2B Content Strategy (And Why Does It Matter)?Part two of the series: How Do You Align a B2B Content Strategy to Business Goals?Part three of the series: How Does Competitor Analysis Fit Into Your B2B Content Strategy?Part four of the series: Can Your B2B Content Strategy Work Without Core Messaging and Positioning?Part five of the series: Where Should Your B2B Content Live (and Where Should It Not?)Part 7 of our B2B Content Strategy series: How to Measure Your B2B Content Strategy (Without Drowning in Data)How Content Repurposing Can Help You Win the Zero Moment of TruthThe Ultimate Guide to Planning, Promoting and Repurposing B2B WebinarsB2B Webinar Planning PlaybookBamboo HR webinar repurposing case studyB2B content strategy series on YouTubeAmy on LinkedInContent 10x websiteAmy's book: Content 10x: More Content, Less Time, Maximum ResultsAmy Woods is the CEO and founder of Content 10x, a creative agency that provides specialist content strategy, creation and repurposing support to B2B organizations.She's also a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content marketing.Join thousands of business owners, content creators and marketers and get the latest content marketing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter

What does it take to leave a successful career, bet on yourself, and build a multi-seven-figure business from scratch? In this inspiring episode of the She Believed She Could™ Podcast, Allison Walsh sits down with Katie Love, Founder and CEO of Love Social Media, to talk about entrepreneurship, personal branding, social media marketing, and creating a business that supports the life you truly want. Before becoming a sought-after social media strategist, Katie was an NBC News reporter covering presidential elections, natural disasters, and major national stories. Despite achieving her lifelong career goal, she realized she was unfulfilled and decided to take a leap of faith into entrepreneurship. What started with zero clients, zero funding, and plenty of uncertainty eventually grew into a multi-seven-figure women-led agency serving hundreds of brands. Katie shares the lessons she learned while building her business during some of life's biggest transitions—including becoming a mother, navigating the challenges of entrepreneurship during the pandemic, and creating a non-traditional family dynamic that allowed her husband to become a stay-at-home dad. Together, Allison and Katie dive into the power of founder-led brands, why authenticity is outperforming polished content, and how business owners can leverage social media to build trust, authority, and meaningful connections with their audience. You'll also learn practical strategies for creating engaging content, improving visibility online, understanding platform selection, increasing engagement, and turning your expertise into business growth. Whether you're building a personal brand, growing a business, or looking for the confidence to take the next step toward your goals, this conversation will leave you inspired to show up, be seen, and believe in what's possible. What You'll Learn in This Episode: How Katie Love built a multi-seven-figure agency after leaving her career in broadcast journalism Why founder-led brands are winning and how personal branding drives business growth The social media strategies that turn content into credibility, trust, and revenue How to create authentic content that stands out in a crowded digital landscape Katie's top tips for increasing engagement, visibility, and audience connection The content mistakes most entrepreneurs make—and what to do instead Why saves, shares, and community-building matter more than vanity metrics How to overcome fear, show up confidently online, and become the face of your brand Lessons on scaling a business, leading a team, and creating a life aligned with your values The mindset shifts that helped Katie navigate entrepreneurship, motherhood, and massive growth This episode is sponsored by AdventHealth for Women. Learn more about their Women's Health Navigation Team and how they're making healthcare simpler for women and their families at AdventHealthForWomen.com. Positioned for Partnerships™ Mini Course - Turn your platform into a revenue-generating brand opportunity—without needing a massive following. Learn how to position your brand, create a high-converting media kit, and confidently pitch partnerships so brands instantly understand your value. 

Recorded live at SocialWest 2026 in Calgary, Lauren Freund, Campaign Manager at Canva, joins host Lindsay Smith to explore what it actually takes to create content that cuts through in a crowded digital landscape.Canva is one of the world's most widely used design platforms, helping teams of every size create visual content across social media, presentations, video, and more. At Canva Create 2026, the company's latest announcements signaled a clear evolution, from a design platform with AI capabilities to an AI-first creative platform where design is the application.Lauren breaks down her content that connects framework, why the messenger matters as much as the message, how brands can balance digital presence with in-person community building, and why chasing reach and virality is the wrong goal for most marketers.Virality is a byproduct, not a strategy.Edited and produced by Takt.

Kazi Akber is a Pakistani content creator, storyteller, and host of the podcast "Kiya Kahe Ga Kazi". Based in Karachi, he is known for creating digital content, writing, and conducting interviews focused on social commentary and storytelling, often exploring topics related to Pakistani society, culture, and personal growth.The Pakistan Experience is an independently produced podcast looking to tell stories about Pakistan through conversations. Please consider supporting us on Patreon:https://www.patreon.com/thepakistanexperienceTo support the channel:Jazzcash/Easypaisa - 0325 -2982912Patreon.com/thepakistanexperienceAnd Please stay in touch:https://twitter.com/ThePakistanExp1https://www.facebook.com/thepakistanexperiencehttps://instagram.com/thepakistanexpeperienceThe podcast is hosted by comedian and writer, Shehzad Ghias Shaikh. Shehzad is a Fulbright scholar with a Masters in Theatre from Brooklyn College. He is also one of the foremost Stand-up comedians in Pakistan and frequently writes for numerous publications. Instagram.com/shehzadghiasshaikhFacebook.com/Shehzadghias/Twitter.com/shehzad89Join this channel to get access to perks:https://www.youtube.com/channel/UC44l9XMwecN5nSgIF2Dvivg/joinChapters:0:00 Theo Von, Joe Rogan and TPE5:40 Therapy and Depression 12:25 Journaling and what is courage24:24 UD King, Rap and Hassan Raheem33:45 Campaigns run on FOMO and being burger36:30 Did you work on your dream today?42:22 Who is the villain in your story and the Spiderman kiss52:00 Cold Showers, LUMS and bachpan kee stories1:00:49 Waderas, Guards and the Police1:08:00 Opinions of people online, bullying and education1:25:00 Judging people for their issues and rage baiting 1:32:00 Living in Pakistan, Just being and Elite Capture1:41:00 Consuming online content, your identity and disconnecting 1:47:00 Relationships, Small Talk and Bad Dates2:01:00 Respect Women, Male Loneliness Epidemic and Feeling Attacked2:12:00 Project Hail Mary and Ryan Gosling2:19:00 Leading, Loaded Questions and Narratives online 2:27:00 Lyari Story and the art of Storytelling2:42:30 Waseem Badami and the best orator2:49:02 Why going to the US2:51:00 Philosophy of your work, Content Strategy and Obsessions2:59:45 Yatra and Discovering Pakistan3:03:00 Kya Karay ga Kazi and Male Mental Health3:16 Asim Azhar, Arijit Singh and Heartbreaks 3:28:00 Moral Philosophy, Religion and Desartes3:44:00 Audience Questions

Are you stuck overthinking what to post on social media? In this episode, I tackle the common struggle of content paralysis and reveal how to know exactly what to post without getting caught in perfectionism. I'll share strategies to break free from self-doubt, test your content effectively, and build the confidence to show up authentically online.Streamline your content creation process and download my free Content Buddy Tutorial here: Content Buddy Tutorial.This episode was originally published in October 2024 so references of dates and seasons might be outdated, but the content and strategies are not.You want to make money on Instagram, but you're not sure what needs to be in place to make that happen. In the Instagram Income Map, a PDF workbook, you discover the 8 building blocks that determine whether you can sell online products on Instagram, from offer to conversion to content, including a self-scan that shows you exactly what you need first. Go to fastforwardamy.com/incomemap and you'll receive it instantly.Follow me on Instagram for more business and mindset tips: instagram.com/fastforwardamyDiscover my free trainings and ebooks: fastforwardamy.com/freeresources

Kazi Akber is a Pakistani content creator, storyteller, and host of the podcast "Kiya Kahe Ga Kazi". Based in Karachi, he is known for creating digital content, writing, and conducting interviews focused on social commentary and storytelling, often exploring topics related to Pakistani society, culture, and personal growth.The Pakistan Experience is an independently produced podcast looking to tell stories about Pakistan through conversations. Please consider supporting us on Patreon:https://www.patreon.com/thepakistanexperienceTo support the channel:Jazzcash/Easypaisa - 0325 -2982912Patreon.com/thepakistanexperienceAnd Please stay in touch:https://twitter.com/ThePakistanExp1https://www.facebook.com/thepakistanexperiencehttps://instagram.com/thepakistanexpeperienceThe podcast is hosted by comedian and writer, Shehzad Ghias Shaikh. Shehzad is a Fulbright scholar with a Masters in Theatre from Brooklyn College. He is also one of the foremost Stand-up comedians in Pakistan and frequently writes for numerous publications. Instagram.com/shehzadghiasshaikhFacebook.com/Shehzadghias/Twitter.com/shehzad89Join this channel to get access to perks:https://www.youtube.com/channel/UC44l9XMwecN5nSgIF2Dvivg/joinChapters:0:00 Theo Von, Joe Rogan and TPE5:40 Therapy and Depression 12:25 Journaling and what is courage24:24 UD King, Rap and Hassan Raheem33:45 Campaigns run on FOMO and being burger36:30 Did you work on your dream today?42:22 Who is the villain in your story and the Spiderman kiss52:00 Cold Showers, LUMS and bachpan kee stories1:00:49 Waderas, Guards and the Police1:08:00 Opinions of people online, bullying and education1:25:00 Judging people for their issues and rage baiting 1:32:00 Living in Pakistan, Just being and Elite Capture1:41:00 Consuming online content, your identity and disconnecting 1:47:00 Relationships, Small Talk and Bad Dates2:01:00 Respect Women, Male Loneliness Epidemic and Feeling Attacked2:12:00 Project Hail Mary and Ryan Gosling2:19:00 Leading, Loaded Questions and Narratives online 2:27:00 Lyari Story and the art of Storytelling2:42:30 Waseem Badami and the best orator2:49:02 Why going to the US2:51:00 Philosophy of your work, Content Strategy and Obsessions2:59:45 Yatra and Discovering Pakistan3:03:00 Kya Karay ga Kazi and Male Mental Health3:16 Asim Azhar, Arijit Singh and Heartbreaks 3:28:00 Moral Philosophy, Religion and Desartes3:44:00 Audience Questions

#935 Why do some people get all excited about starting a challenge that can change their lives, only to quit after the very first day? What are the factors pushing others forward to consistent wins? In both cases, one key element might be fear. But here's the thing. We can let fear stop us from taking action, or use the exact same mental state to keep going! That's one of the many takeaways from today's conversation with Roger Coles of My Social Designer. Liz Wilcox and I knew we had to find out what makes Roger tick after seeing how well he did in our 30-day short-form video challenge. For one, his combination of discipline and playfulness is a perfect example of what it takes to stand out online and build a creator business in 2026. From content strategy and workflow shortcuts to mindset shifts and building lucrative relationships with big brands, this chat is a goldmine. Enjoy! Show notes and more at SmartPassiveIncome.com/session935.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Recorded live at SocialWest 2026 in Calgary, Charlie Grinnell, co-CEO of Rightmetric, joins host Lindsay Smith to explore why the data brands have been collecting about themselves is only half the story.Rightmetric helps North America's leading consumer brands harness external digital data across social, search, web, app, and ad spend to uncover what Charlie calls outsights: intelligence derived from how people actually behave online rather than what they say in a survey or focus group.Charlie breaks down why traditional segmentation falls short, how AI has turbocharged the ability to count and interpret behavioral signals at scale, and what it looks like when a brand finally sees the full picture of their audience rather than the one they assumed was there.Because there's a big difference between what people say they do and what they actually do.Edited and produced by Takt.

A strong marketing strategy depends on the variety and relevance of your content. In this episode, we dive into what a diverse content strategy is, why it matters, and how it can elevate your marketing efforts. We'll highlight the key benefits of producing varied content, common pitfalls to avoid, and practical tips for integrating different content types across your channels. Tune in to learn how to engage your audience more effectively, strengthen your online presence, and make your marketing work harder for you.

Welcome back to the Homeward Podcast. In today's episode I'm answering a question I get all the time: How do you create so much content while also coaching clients, raising a family, and living a full life? I pull back the curtain on what my business actually looks like behind the scenes; from recording podcasts on walks and creating content in real time to balancing motherhood, coaching, creativity, and the everyday demands of life. This episode is about more than productivity, though. It's about commitment, consistency, and most importantly, the love of the game. I can't wait for you to listen.    Links Mentioned:  Book a Breakthrough Call: amberlilyestrom.com/breakthrough Take The Personal Money Codes Quiz: amberlilyestrom.com/moneyquiz Subscribe over on Substack Join my signature biz building program Homeward   Tag me in your big shifts + takeaways: @amberlilyestrom Did you hear something you loved here today?! Leave a Review + Subscribe via iTunes   

In this episode I answer four questions that were submitted via audio clips from my listeners: How often should we use a testimonial in the intro? How do I maximize organic discovery if my show topic isn't listed in a podcasting category? How to create an intro/outro that is unskippable. How to get large audience/famous guests on your show. I'd love to have YOU submit a question for me to answer on an upcoming episode. Just follow these simple steps: Use this Speakpipe link to record your question (it's ok to record directly on your phone). https://www.speakpipe.com/podcastingbusinessschool Use this simple script and make sure your audio clip is 60 seconds or less: "Hi this is (YOUR NAME) from (YOUR PODCAST NAME). Here is my question for Adam...."   ************* Explore my coaching options or sign up for a Discovery Call to discuss working together: https://www.podcastingbusiness.school/   Want more strategies for podcast launch, growth, and how to leverage your podcast to get more clients? Get my FREE weekly Podcasting Business School Newsletter every Thursday! https://www.podcastingbusiness.school/news   *********************  

What happens when ambitious, purpose-driven women come together to learn, connect, and elevate their brands? In this special She Believed She Could™ Podcast episode, Allison Walsh and Carolina Flores recap the unforgettable She Believed She Could Summit and Visibility Lab, sharing the transformational moments, powerful breakthroughs, and practical strategies that left attendees inspired and ready to take action. Throughout the conversation, they reflect on the summit's biggest themes—including personal branding, storytelling, public relations, podcast guesting, private podcasting, social media strategy, website development, book publishing, influencer marketing, brand partnerships, and content creation. You'll hear insights from an incredible lineup of experts who generously shared their knowledge, experience, and actionable tools to help women grow their visibility, build authority, and create greater impact through their businesses and personal brands. The episode also provides a behind-the-scenes look at Visibility Lab, where attendees received hands-on coaching, professional content creation support, brand messaging guidance, media training, and confidence-building experiences that transformed how they show up online and in their businesses. Whether you're building a personal brand, growing a business, launching a podcast, writing a book, pursuing brand partnerships, or simply looking for the confidence to step into your next level, this episode will leave you inspired and equipped with practical next steps. In This Episode You'll Learn: How to build a stronger personal brand Why visibility creates business opportunities The power of public relations and earned media How podcast guesting can grow your audience Why private podcasts are becoming a powerful marketing tool Social media strategies that build authentic communities Website essentials every entrepreneur needs How to leverage influencer marketing and brand partnerships The importance of storytelling in business growth Why confidence grows through action and implementation How strategic networking accelerates success The role of community in personal and professional growth If you've ever felt stuck, uncertain about your next step, or hesitant to put yourself out there, this conversation is your reminder that your story matters—and your next opportunity may be one courageous step away. Positioned for Partnerships™ Mini Course - Turn your platform into a revenue-generating brand opportunity—without needing a massive following. Learn how to position your brand, create a high-converting media kit, and confidently pitch partnerships so brands instantly understand your value. 

Hyla Nayeri co-founded 437, a bootstrapped activewear brand, into an eight-figure business— and she did it by simplifying ruthlessly, betting on organic social and influencer marketing, and protecting a culture that includes a four-day workweek. For more on 437 and show notes click here Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

Welcome back to the Homeward Podcast. In today's episode I'm diving into the conversation everyone seems to be having right now: the Yap Challenge. But instead of talking about algorithms, tactics, or whether the trend is "good" or "bad," I want to explore what I think is actually happening beneath the surface. I share why I believe the success of the Yap Challenge has far less to do with a tiny microphone and far more to do with courage, authenticity, repetition, and the willingness to be fully seen.  This episode is an invitation to stop obsessing over what everyone else is doing and start owning your own medium, your own message, and your own version of "yapping," because the real magic isn't in the trend. It's in the courage to be as fully YOU as possible.  I can't wait for you to listen. Links Mentioned: Book a Breakthrough Call: amberlilyestrom.com/breakthrough Take The Personal Money Codes Quiz: amberlilyestrom.com/moneyquiz Subscribe over on Substack Join my signature biz building program Homeward   Tag me in your big shifts + takeaways: @amberlilyestrom Did you hear something you loved here today?! Leave a Review + Subscribe via iTunes 

AI is changing how people discover, evaluate, trust, buy, create, hire, and compete. The bigger question is whether your business model is built to survive a future where attention is fragmented, trust is harder to earn, execution is easier to automate, and buyers have more options than ever. Learn how to activate the M.A.S.S. Effect Business Model, a strategic ecosystem built around: • Media to create attention, trust, authority, and discoverability • Assets to create scalability, leverage, and income beyond your direct time • Strategy to create clarity, alignment, interpretation, and better decisions • Systems to reduce friction, support consistency, and keep the business moving Many businesses are addicted to acquisition because they never built retention. In an AI accelerated world, that becomes dangerous because information is easier to access, skills are being compressed, and execution is becoming automated. The real value now shifts toward trust, experience, clarity, influence, systems, and community. The future belongs to adaptive businesses that can evolve with the market, keep customers connected, turn trust into retention, and scale without breaking the founder, team, or customer experience. If your business grew tomorrow, could it actually hold the growth, or would the model collapse under the weight of what you asked for? Beyond The Episode Gems: Buy Troy's Book, Strategize Up: The Blueprint To Scale Your Business StrategizeUpBook.com Discover All Podcasts On The HubSpot Podcast Network Get Free HubSpot Marketing Tools To Help You Grow Your Business Grow Your Business Faster Using HubSpot's CRM Platform Support The Podcast & Connect With Troy:  Rate & Review iDigress: iDigress.fm/Reviews Follow Troy's Socials @FindTroy: LinkedIn, Instagram, Threads, TikTok Subscribe to Troy's YouTube Channel For Strategy Videos & See Masterclass Episodes Need Growth Strategy, A Keynote Speaker, Or Want To Sponsor The Podcast? Go To FindTroy.com

#932 In a world of AI, ads, and algorithms, word-of-mouth marketing is the ultimate tool to wield on your path to success. So, how do you get your audience to share and recommend your stuff? Listen in on this session because, if you do a few key things right, word-of-mouth growth will follow. Actually, that's crucial. Your job isn't to game the system and trick people into clicking the share button. But if you focus on the five content principles I discuss today, you'll unlock the best free marketing there is! Don't underestimate this! For instance, you'll hear how I can trace more than $100,000 in sales back to a single SPI Community member recommending my products. Word-of-mouth is also behind the biggest successes I've had with Deep Pocket Monster on YouTube and my Card Party live event. So join me for this essential episode to leverage the most trusted and targeted form of marketing! Show notes and more at SmartPassiveIncome.com/session932.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.