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What if the secret to doubling your sales wasn't about doing more, but about doing less — and doing it intentionally? In this episode, Nicole shares how she transformed her business by breaking free from the content hamster wheel and focusing her energy on what truly moves the needle. She opens up about the fear-driven patterns that keep entrepreneurs in overdrive — from anxious action to creative burnout — and how regulating your nervous system can completely change how you show up and make decisions. Nicole also reveals the turning point that led her to reimagine her entire content strategy, turning one hour of focused work per week into over $200K in annual sales. You'll hear the real story behind how she built an evergreen content machine using her podcast as the hub — a system that lets her stay visible, consistent, and connected to her audience without being glued to social media. She also explains why short-form trends rarely build trust, and how long-form storytelling can establish your authority faster and more authentically than you might think. If you're tired of chasing the algorithm, feeling scattered, or wondering how to create meaningful momentum with less stress, this episode will show you a new way to grow your business — one that's grounded, intentional, and deeply aligned with who you are. Tune in now! Learn more about your Human Design and get your full chart for free at https://www.nicolelaino.com/chart Register for the upcoming free 5-day masterclass, The Authority Accelerator in HD: Create Your Million Dollar Message in 5 Days Using Human Design at https://www.nicolelaino.com/masterclass Learn more about the Business By Design Mentorship at https://nicolelaino.com/enroll Be sure to visit nicolelaino.com/podcastlinks for all of the current links to events, freebies, and more! If you enjoyed this week's episode, I'd so appreciate you doing a few things for me: Please subscribe to the podcast on Apple Podcasts, Spotify, or wherever you listen! Rate and review the podcast on Apple Podcasts. Tag me @nicolelainoofficial on your IG stories with a story of you listening to the podcast and I'll make sure to share your post! Interested in learning more about working with me? Click here to learn more about how we can work together.
Search is changing fast. We're no longer just writing for algorithms; we're writing for AI. This week, I'm joined by Brian Piper, co-author of Epic Content Marketing and Director of Content Strategy at the University of Rochester, to talk about how discoverability works in the age of AI.Brian breaks down how search results are shifting toward AI answers and virtual assistants, what “AEO” (Answer Engine Optimization) means for creators, and why the days of relying solely on keywords and backlinks are behind us. We dig into how brands and creators can build real authority, the growing role of human experience, and what it takes to stay visible when algorithms are doing the curating.If you're creating content and wondering why views or traffic look different lately, this conversation will help you understand what's happening, what's coming next, and how to adapt without burning out or chasing every new trend.Key TakeawaysThink beyond Google: ChatGPT, Perplexity, and Gemini are shaping the next generation of discovery, make sure your content lives where they pull from.Don't block AI crawlers: Brian compared it to blocking Google. If AI tools can't crawl your site, your content won't appear in their answers or citations.Focus on trust and authority: Experience, expertise, and credibility (E-E-A-T) matter more than ever. AI tends to favor content from proven, trustworthy voices.Use AI for data and gap analysis: Let AI analyze your content performance and surface opportunities you might miss, from untapped questions to new topic clusters.Keep humans in the loop: AI is great at summarizing, but humans create the fresh ideas that move things forward.Diversify your discoverability: AI pulls from everywhere, social, blogs, video, and podcasts, so focus on visibility across platforms rather than ranking on one.ResourcesBrian Piper: brianwpiper.comBook: Epic Content Marketing by Joe Pulizzi and Brian PiperBrian's Podcast: AI for UFollow Brian on LinkedIn: linkedin.com/in/brianwpiper----------------------Ecamm - Your go-to solution for crafting outstanding live shows and podcasts. - Get 15% off your first payment with promo code JEFF15SocialMediaNewsLive.com - Dive into our website for comprehensive episode breakdowns.Youtube.com - Tune in live, chat with us directly, and be part of the conversation. Or, revisit our archive of past broadcasts to stay updated.Facebook - Stream our show live and chat with us in real time. Connect, engage, and be a part of our community.Email - Subscribe and never miss a live show...
If you're wondering how to stay relevant and write content that actually connects in the AI era—we need to talk about what's really working in 2026.In this episode, I'm breaking down the top 3 copywriting trends I'm seeing that are reshaping the way heart-centered entrepreneurs market and message their offers. These predictions are grounded in what's already shifting across my clients, peers, and my own business.What We Cover:The 3 shifts you need to know NOW for success in 2026 (and beyond)Why “human vs. AI” is the wrong question—and what matters moreHow to write for AI search and for real peopleWhat support clients want (what's working NOW)Future-proofing your content so it still converts a year from now➡️ SHOW NOTES: Grab all the links and resources mentioned in this episode on the blog here! https://www.megankachigan.com/2026-copywriting-trendsHave a question about digital marketing, messaging, or copywriting? Get YOUR questions answered on the show! Submit here → https://forms.gle/9rPT7dtAKQCErzUg6FREE RESOURCE: Copy not converting? Increase your conversion rate in 30-mins or less with my free Messaging & Positioning Audit.CONNECT WITH MEGAN:Join My Inbox Community → www.megankachigan.com/emailWebsite → www.megankachigan.comLinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/Threads → https://www.threads.net/@megankachiganInstagram → https://www.instagram.com/megankachigan/Join Copy Clarity Club to be confident your copy will convert with weekly feedback and support.
What if you could increase your engagement before the year ends…without creating anything new? Daniel and Jay drop a content hack that's stupid simple but insanely effective: how to use your “most” moments to crush year-end marketing. They reveal how to turn your existing data into scroll-stopping roundups (your most downloaded, most viewed, most shared) and why this psychology-driven approach works every single time. Plus, you can use AI to do all the heavy lifting in minutes. They break down: > Why “most” is the most powerful word in marketing > How to repurpose your top-performing content with AI > The end-of-year mindset every audience falls for If you're a marketer, creator, or brand looking for a no-cost, high-impact way to finish strong in 2025, this one's for you.
She didn't start out in writing. With roots in computer science and a pivot into business, Sarah discovered copywriting as the perfect blend of creativity and commerce. From $10 blog posts on Fiverr to hundreds of completed gigs, she's built a sustainable brand through consistency, experimentation, and serious craft.In this episode, we get into:What copywriting really is (and isn't)How AI is helping (not replacing) real writersThe “Fiverr-as-practice” mentalityManaging content across TikTok, Instagram, Reddit and moreThe power of repurposing and storytelling across platformsEmail, Substack, and why she's jumping on podcastsWhether you're a marketer, solopreneur, or just trying to make sense of your content strategy, this episode offers a sharp take on how to survive (and thrive) in today's attention economy.
In this episode, Vickie Dickson calls out the online pressure to be everywhere, all the time — and shares why social media is just the snack, not the main meal. She walks you through the power of long-form content (like blogs, podcasts, YouTube, and email), and how it works with your Human Design to build credibility, consistency, and a business that lasts.Long-form content is where your authority grows. It lasts longer, builds trust faster, and deepens connection in ways social media never can. If you're exhausted by the constant scroll and short-form churn, this episode will remind you what actually creates sustainability in your business.You'll learn:Why social media reach is short-term but long-form builds longevityHow SEO and AI indexing make long-form content discoverable for yearsWhy trust is at an all-time low — and how long-form rebuilds itThe difference between visibility (short-form) and conversion (long-form)How to choose your long-form platform based on your Human Design typeWhy mastery beats omnipresence every timeHow your Human Design Throat Centre can help you decide which content creation process fits you best. Reflect:Are you feeding an algorithm or building a foundation?Which long-form platform feels most natural for your energy — writing, speaking, or video?What are your audience actually searching for when they need what you offer?How can you create in a way that aligns with your Human Design instead of fighting it?Take Action:☐ Choose one long-form platform (podcast, blog, YouTube, or email).☐ Brainstorm 3 core topics your audience searches for — and optimize around them.☐ Create one piece of long-form content this week and repurpose it for social.☐ Focus on consistency that fits your energy, not the algorithm's demands.Get on Vickie's Black Friday Early Bird List to access brand-new offers designed to help you build your content foundation and grow sustainably. https://vickiedickson.kit.com/blackfriday2025
As the U.S. government shutdown drags on, uncertainty continues to build for both investors and everyday Americans. In this episode of J.P. Morgan's Making Sense, Samantha Azzarello, head of Content Strategy, sits down with chief U.S. economist Michael Feroli and Jay Barry, head of Global Rates Strategy, to explore the impacts of the prolonged shutdown. How is it weighing on consumer sentiment and economic growth, and how are markets responding? Plus, have expectations for Fed policy changed as a result? This episode was recorded on November 7, 2025. This communication is provided for information purposes only. Please visit www.jpmm.com/research/disclosures for important disclosures. JPMorgan Chase & Co. or its affiliates and/or subsidiaries (collectively, J.P. Morgan) normally make a market and trade as principal in securities, other financial products and other asset classes that may be discussed in this communication. This communication has been prepared based upon information from sources believed to be reliable, but J.P. Morgan does not warrant its completeness or accuracy except with respect to any disclosures relative to J.P. Morgan and/or its affiliates and an analyst's involvement with any company (or security, other financial product or other asset class) that may be the subject of this communication. Any opinions and estimates constitute our judgment as of the date of this material and are subject to change without notice. Past performance is not indicative of future results. This communication is not intended as an offer or solicitation for the purchase or sale of any financial instrument. J.P. Morgan Research does not provide individually tailored investment advice. Any opinions and recommendations herein do not take into account individual circumstances, objectives, or needs and are not intended as recommendations of particular securities, financial instruments or strategies. You must make your own independent decisions regarding any securities, financial instruments or strategies mentioned or related to the information herein. Periodic updates may be provided on companies, issuers or industries based on specific developments or announcements, market conditions or any other publicly available information. However, J.P. Morgan may be restricted from updating information contained in this communication for regulatory or other reasons. This communication may not be redistributed or retransmitted, in whole or in part, or in any form or manner, without the express written consent of J.P. Morgan. Any unauthorized use or disclosure is prohibited. Receipt and review of this information constitutes your agreement not to redistribute or retransmit the contents and information contained in this communication without first obtaining express permission from an authorized officer of J.P. Morgan. Copyright 2025, JPMorganChase & Co. All rights reserved.
In this episode of Business Ninjas, Andrew Lippman sits down with Kristin McLane, President of CIMx Software, to talk about three decades of transforming how manufacturers build, track, and deliver products. Since 1996, CIMx has been helping manufacturers modernize production processes, eliminate paper-based workflows, and gain visibility across the shop floor with their advanced Manufacturing Execution System (MES) solutions.Kristin shares how CIMx empowers manufacturers to gain full control of production data, reduce waste, and boost throughput through real-time insights. By focusing on adaptability and customer support, CIMx has become the trusted partner for complex manufacturing operations—from aerospace and defense to medical devices and electronics. The company's flagship platform, Quantum, bridges the gap between production and performance, helping teams make better decisions faster.If your business is ready to streamline operations, enhance traceability, and future-proof your manufacturing, this conversation is a must-listen.
*This is a rerun of a previous DTM episode. Manick Bhan is the founder and CTO of Search Atlas, a cutting-edge SEO and content marketing platform powering over 20,000 websites and 5,000 agencies. A serial entrepreneur and respected thought leader in the SEO industry, Manick previously founded RankPay and has spent over a decade pushing the boundaries of search technology. In this episode, he joins John Jantsch to break down the future of SEO, the disruptive impact of AI and LLMs like ChatGPT, and how marketers can evolve beyond outdated strategies. Listeners will gain actionable insights into building high-converting content, mastering SEO automation, and future-proofing their digital marketing efforts. 00:00 Opening 01:03 Introducing Manick Bhan 01:32 Why Was Search Atlas Created? 03:53 Is SEO Dead? 06:12 Why is Conversion Higher From AI Search Than Google?:07:32 RIsk vs Opportunity with AI Search 09:12 Optimizing Content for Competitive Search 42 How Should Marketers Think about AI Today? 14:28 Quality vs Quanity 17:42 Rented vs Owned Spaces 20:09 Lessons Learned from a Founder Rate, Review, & Follow If you liked this episode, please rate and review the show. Let us know what you loved most about the episode. Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today!
In this live SocialNext Toronto 2025 conversation, guest host Maddie Alvarez sits down with Lana Rogers, founder of Gentle Lion Communications, for a candid and tactical talk on media scarcity, creative burnout, and why PR isn't just about landing one big headline.Lana breaks down how the media landscape is shifting in real time and what brands and agencies can do to stay relevant, thoughtful, and audience-centered. From earned media realities to owned channel strategy, she outlines a smarter approach to storytelling, trust-building, and campaign planning in a noisy and fragmented landscape.If you're a marketer, comms lead, or founder still chasing the golden press hit, this episode will reset your thinking. Spoiler: that Globe and Mail article might not move the needle the way you think.
“Reddit is a great way to dive into those sub-communities, understand what people's concerns are, what side effects they're experiencing… it really gives you the tools.” At HLTH 2025, Cara Buscaglia of Talkwalker reminded us that the best healthcare insights often live in unexpected places. In this interview, she unpacks how platforms like Reddit are gold mines for understanding real patient concerns—and how those insights can shape content strategy, FAQs, thought leadership, and beyond.
Justin Loncaric reveals how he reignited his purpose, transformed his business through authenticity and consistency, and discovered the deeper meaning of success that begins when you stop chasing deals and start serving people.See full article: https://www.unitedstatesrealestateinvestor.com/from-stagnant-to-unstoppable-building-a-purpose-driven-life-and-business-with-justin-loncaric/(00:00) - Welcome Back to The REI Agent Podcast(00:08) - Introduction to Guest Justin Loncaric from Canada(00:30) - Justin Explains His Niche and Market Focus(01:45) - How 20 Years in Real Estate Led to Finding a True Niche(02:27) - The Catalyst That Changed Justin's Career Direction(04:43) - From Being Uncoachable to Fully Coachable(05:06) - Discovering Jesslyn Uvell and The Listings Lab(05:35) - Marriage, Motivation, and Taking Life Seriously(05:54) - Working with His Mother's Team and Learning the Buyer's Side(08:10) - How Buyer Experience Builds Trust and Expertise(09:30) - Handling Protective Parents and Skeptical Buyers(11:03) - The Aluminum Wiring Home Inspection Disaster(13:11) - Learning from Failure and Asking the Right Questions(14:02) - Building Trust Through Integrity and Transparency(14:45) - Creating Raving Fans Through Genuine Care(15:51) - The Power of Simple Communication in Real Estate(16:19) - Turning Buyer Knowledge into Seller Expertise(17:16) - Small Fixes That Add Big Value Before Listing(18:37) - Overlooked Details That Make or Break Home Sales(19:23) - Justin's Hot Take: Staging Is BS(20:09) - The Problem with Modern Staging Trends(22:19) - Matching the Staging Style to the Story of the Home(23:40) - Helping Buyers Tell Their Own Story(24:56) - The Art and Psychology Behind Home Presentation(25:22) - The Story of Your Home Questionnaire(27:17) - Why Storytelling Is More Powerful Than Facts(27:55) - Integrating Storytelling into Video Marketing(29:06) - Using ChatGPT to Craft Listing Scripts(29:33) - The Three Buckets of Content Strategy(31:43) - How Personal Content Builds Trust and Connection(34:51) - Consistency: The Key to Social Media Success(36:41) - Why Not Every Client Is the Right Client(37:10) - Integrity Over Income: Staying Honest in Pricing(38:59) - Action Beats Perfection in Real Estate(40:50) - The Life-Changing Quote from Neil deGrasse Tyson(41:10) - Applying Purpose and Humanity to Real Estate(42:54) - Book Recommendation: More Money, Less Hustle by Jesslyn Uvell(43:03) - Where to Find and Follow Justin Loncaric(44:43) - Final Thoughts from Mattias and Erica(45:03) - The REI Agent Outro and DisclaimerContact Justin Loncarichttps://www.karenpaul.com/team-member/justin-loncaric/https://www.facebook.com/justin.loncarichttps://www.instagram.com/justinloncaric/https://www.linkedin.com/in/justinloncaric/https://www.youtube.com/@justinloncaric3140If Justin's story reminded you that purpose and authenticity create real success, take that next step toward your transformation, visit https://reiagent.com
Jeremy Lee Miner (IG:@jeremyleeminer) an author, the founder of Seventh Level, and the creator of the NEPQ method (Neuro-Emotional Persuasion Questioning). He is recognized as a leading sales trainer, specializing in behavioral science and neuro-psychology to teach advanced persuasion techniques. ————————————————————
Q4 exposes the truth. Some of you are sprinting. Some of you are stuck in chaos. Either way, the calendar isn't a magic wand—and the holidays won't save sloppy execution. We go straight at that. Matt Halloran joins me to break down why year-end pressure is mostly a head game and how to turn the next 90 days into an authority sprint that actually converts. Authority beats volume. Every time. We talk the path from apprentice → expert → authority → celebrity, and why the crossing point is long-term discipline, staying on message, and giving value away like oxygen. Matt lays out how he used the exact system he teaches to land on top-influence lists in financial services. This isn't theory—it's reps and years. We dismantle the myths: “post more and you'll win,” “be on every platform,” “AI replaces strategy,” and “sell hard in every post.” What works now: start with one high-quality recording, repurpose with intent by platform, use AI to sharpen the plan—not do the work—and practice attraction marketing. No cold-call cowboy energy. No Yetis. Build demand with value and consistency. Then we get practical. Matt's “perfect content formula” (storytelling, education, entertainment, call-to-action). The 15-minute daily discipline. The simplest system to start today: finish a client meeting, hit record, share one insight. And the metrics that actually matter: growing the owned audience and driving real actions—calendar, downloads, snapshots—not dopamine. You want a filter? Use the brand test: would Nike/Red Bull post this? If not, it doesn't go live. That's how you stay clean, consistent, and on-message. Then go take the ProudMouth Influence Snapshot to see exactly where you sit and where the gaps are. We want you out of obscurity. Let's go. Watch the full episode on YouTube: https://youtu.be/ALBvq9GdpqIAs always we ask you to comment, DM, whatever it takes to have a conversation to help you take the next step in your journey, reach out on any platform!Twitter, FaceBook, Instagram, Tiktok, LinkedinDISCLOSURE: Awards and rankings by third parties are not indicative of future performance or client investment success. Past performance does not guarantee future results. All investment strategies carry profit/loss potential and cannot eliminate investment risks. Information discussed may not reflect current positions/recommendations. While believed accurate, Black Mammoth does not guarantee information accuracy. This broadcast is not a solicitation for securities transactions or personalized investment advice. Tax/estate planning information is general - consult professionals for specific situations. Full disclosures at www.blackmammoth.com.
In this special episode of the She Believed She Could™ Podcast, host Allison Walsh sits down with Carolina and Carlos Flores, founders of Hi Hello Labs, to talk about building a service driven brand, creating professional content that actually moves the needle, and why the right collaborators help you stay focused on your genius while they handle the execution.We cover how to pitch and structure win win brand collaborations, the mindset blocks that keep creators from hitting publish, and real examples of media that created measurable community impact, including a UN project tied to YouTube Health and a corporate series that sparked donations and awareness.In this episodeThe power of partnership and staying in your laneWhy professional content is a magnet for future opportunitiesDiscovery before the pitch and how to over deliver for sponsorsBreaking through perfectionism, fear, and imposter syndromeAccountability, confidence, and making it easy to hit publishFrom nonprofit storytelling to corporate campaigns with impactHow Hi Hello Labs helps good people make good contentChapters00:00 Welcome and why partnership matters02:10 Meet Carolina and Carlos of Hi Hello Labs06:30 From first studio session to full creative partnership12:05 Content that creates real world impact18:20 Pitching brands the right way and reporting outcomes23:40 Mindset blocks and tools to move through them29:55 Collaboration that compounds your mission36:20 Corporate storytelling, community impact, and sponsorships43:10 Confidence and showing up authentically47:50 Where to find Hi Hello LabsConnect with Hi Hello LabsWebsite: hihellolabs.comInstagram: @hihellolabs / @carlosflores / @carolinadiplanfloresdWork with AllisonReady to turn your story into a service-driven brand that opens doors and expands your impact?
In this episode, I'm diving deep into an essential question for aspiring entrepreneurs: What should your membership program actually include? Inspired by questions from dedicated listener and Startup Society member Cheryl Kosner, I'm providing valuable insights for those considering launching or enhancing their own membership offerings.I start with my own journey of creating a successful membership program, discussing the struggle that comes with deciding how much content is necessary before launching, as well as the importance of validating ideas through market research and initially adopting a minimalist approach, which goes hand-in-hand with structuring content to keep members engaged without overwhelming them. We all want to avoid a tiresome content treadmill!I highlight various phases of my membership's growth, beginning with the launch in 2018. I explain how I navigated various changes to create a sustainable program that grows alongside its members.If you're curious about how to manage content creation without burning out, you'll learn my key strategies that have allowed me to maintain quality without the constant need to produce new materials each week. I stress the importance of solid training that members can access at their own pace and show how a membership's value doesn't solely rely on the frequency of new content. Instead, sustaining engagement through community interaction and live events holds significant value, ensuring members find ongoing reasons to remain subscribed.This episode will provide you with practical insights like:- Effective strategies for launching a membership program tailored to member needs- Key decisions surrounding content creation and ongoing development- Tips for balancing content production with member engagement to avoid burnout- Ways to create lasting value in a membership beyond just new tutorials or coursesIf you're considering starting or improving your own membership program, tune in for a candid conversation that paves the way for you to build a thriving community and financial independence without sacrificing your freedom.Chapters:0:00: What should your membership actually include?1:31: The Freedom of Entrepreneurship5:19: Phases of Content Development10:01: Shifting to Guest Experts13:03: Creating Sustainable Membership Models18:59: Listener Questions and Wrap-UpWant to quit your job in the next 6-18 months with passive income from selling digital products online? Check out Startup Society.Have you already started your business, but it isn't generating consistent income? Schedule a free, 30-minute strategy session with our team to get unstuck!FREE Resources to Grow Your Online Business:Grab our free course, Small Business 101: https://gillianperkins.com/free-training-small-business-101/ Write a Profit Plan for Your Business : http://gillianperkins.com/free-profit-plan Work with Gillian Perkins:Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins
Pinterest isn't just for recipes and travel inspo. Here's how to use it for real business growth:What if your blog could keep bringing in traffic for years—without needing to perform on Instagram or churn out more content?That's exactly what Kate Ahl, founder of Simple Pin Media, helps business owners do with Pinterest. In this conversation, we break down how to actually use Pinterest as a traffic driver (not just a digital vision board), why it works so well for content you've already created, and the surprisingly simple way to start leveraging it today.If you've written blog posts, launched a podcast, or created freebies for your email list—this is how to make them work harder with less effort.In this episode, we cover:The biggest Pinterest myth most business owners still believeA surprising example of keyword research that might change your SEO strategyThe #1 goal Kate recommends for most service providers on PinterestHow to actually track success on the platform (without obsessing over views)Kate's answer to “How often should I pin?”The difference between Pinterest keywords vs. Google SEOA personal traffic comparison that might change how you use InstagramYour Next Step: If you're already creating pillar content—make it do more. This is exactly the kind of repurposing we help you build into a sustainable marketing rhythm. Start by grabbing my free messaging audit to make sure your content is set up to convert.Connect with our Guest:Visit Kate at simplepinmedia.com and subscribe to her Pinterest Made Simple newsletter.Join Copy Clarity Club to be confident your copy will convert with weekly feedback and support.
In this episode of Talk Commerce, Shaheen Samavati, CEO of Vera Content, discusses the evolving landscape of content marketing, particularly in the context of multilingual strategies and the impact of AI. She shares insights on how businesses are adapting to new technologies while maintaining the human touch in content creation. The conversation also delves into the challenges of managing multilingual teams and the nuances of language in global marketing.takeawaysShaheen Samavati is the CEO of Vera Content, focusing on multilingual content.The demand for high-quality content remains strong despite AI advancements.Businesses are increasingly looking for efficiency in content creation.AI tools are changing the landscape of content marketing.Localization is crucial for effective global marketing strategies.Understanding language nuances is essential for successful communication.The expectation for quick content delivery is rising among clients.Human oversight is necessary to maintain content quality.Vera Content is expanding into UGC and influencer partnerships.Free resources on content marketing are available on Vera Content's website.Chapters00:00Introduction to Shaheen Samavati and Vera Content03:31The Evolution of Content Creation in a Digital Age05:13Adapting to AI in Content Creation09:39Managing Global Teams and Language Barriers11:42The Importance of Localization in Content15:11SEO and LLMs: The Future of Content Optimization17:30The Demand for Quality Content in a Saturated Market19:07The Role of Human Touch in AI-Generated Content
Everyone is talking about an "AI-First" content strategy, but it's the wrong mentality, and it's killing your founder authority. In a world drowning in noise, you don't need to be everywhere; you need to be "undeniable where it counts." This interview with Ethan Monkhouse, founder of Naviro, breaks down the new rules for building authority as a founder. We explore why quality content is a hundredfold more important than quantity and how to use AI as a co-pilot for the heavy lifting, not as a replacement for human creativity. You'll learn the fatal flaw in most AI content tools and the framework for a content funnel that attracts your ideal customers without turning you into just another "supplier." Check out the company: https://naviro.aiBook a 1-on-1 advisory session with me to apply these principles to your business: https://calendly.com/wltb/advisory
In this episode of Content, Briefly, Jimmy Daly sits down with Eric Doty and Chloe Thompson to ask a big question: Does strategy still matter in content marketing?As AI accelerates change across every channel, the trio explores how content teams can balance experimentation withlong-term planning. They discuss why “random acts of content” are still a trap, how to adapt strategy on shorter timelines, and which fundamentals—brand, positioning, messaging—remain constant.They also touch on shrinking teams, the blurred lines between content and enablement, and why AI might actually give marketers space to be creative again. It's an honest look at how strategy is evolving in an era of speed, uncertainty, and endless possibility.This episode is sponsored by Ahrefs. Sign up for Ahrefs Webmaster Tools for free to improve your site's SEO performance and grow traffic from search.************************Useful Links:Follow Jimmy on LinkedIn: https://www.linkedin.com/in/jimmydaly/Follow Eric on LinkedIn: https://www.linkedin.com/in/edoty/Follow Chloe on LinkedIn: https://www.linkedin.com/in/chloethompson3/************************Stay Tuned:► Website: https://www.superpath.co/► YouTube: https://www.youtube.com/@superpath► LinkedIn: https://www.linkedin.com/company/superpath/► Twitter: https://twitter.com/superpathco************************Don't forget to leave us a five-star review and subscribe to our YouTube channel.
Shopify Masters | The ecommerce business and marketing podcast for ambitious entrepreneurs
Bold Bean Co grew 250% by redefining beans as a premium, building community through storytelling, and scaling with purpose.For more on Bold Bean Co and show notes click here Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.
This episode? Oh man, it went in a whole different direction… and we loved it. I was gonna talk about how to make content creation easier (don't worry — we'll get to that later)… but then Fonzi started telling me a story. And I stopped him right there. Because I knew we had to hit record. We dug into something most people totally miss when it comes to content and sales. And it has nothing to do with having a huge following or fancy funnels. It's something we call the Pipeline Platform — but don't get it twisted. It's not just a podcast. It's way more powerful than that… if you do it right. We shared what helped us cross our first 6-figures, and why we're going all in on it again. And yeah, we dropped some golden boulders — not nuggets — that could totally shift the way you grow your biz. Wanna know how to: - Get in front of dream clients without pitching them? - Turn content into high-trust convos? - Create value, build trust, and open doors… all at once? Then hit play. Oh — and if you're stuck, overwhelmed, or just tired of guessing what to post… join our free 1-on-1 Content Clarity Challenge. Go to
Edge of the Web - An SEO Podcast for Today's Digital Marketer
AI Eats Your Content Is your website feeding the AI overlords? Or hiding all the good stuff under napkins and toggles? On this week's EDGE of the Web, Erin Sparks sits down with Carolyn Shelby, Principal SEO at Yoast, to reveal why your site's juiciest content may be lost to the bots (and your users, too). We dig into Carolyn's strategies for structuring content that's not only valuable to users, but also perfectly plated for LLMs like GPT and Google's AI Overview. From the new LLMs.txt “treasure map” for your website to deep dives on why schema isn't your silver bullet, Carolyn delivers expert guidance (complete with sheet cake metaphors and cafeteria tray analogies) to help you chunk, serve, and show off your best ideas for the AI appetite. And, for those still determined to hide FAQs behind fancy sliders… watch out. Carolyn shares why conversion flow isn't where you think it is, and why making peace with longer, openly structured info pages might just save your SEO bacon (and your server bills). We wrap with practical tips to build up your content strategy for AI, advice on speaking your users' language, and a side of wit. Press play for your weekly dose of SEO smarts, AI survival tactics, and enough food metaphors to power your next content audit! [00:04:51] Content Strategy for AI Search Visibility [00:08:33] Visual Analogy: “Cake & Frosting” Content Model [00:09:31] EDGE of the Web Sponsor: PreWriter.AI from Bruce Clay [00:11:00] Rethinking Page Design: Human UX vs. LLM Accessibility [00:14:04] Redefining Conversion Funnel: From Site-Centric to AI-Centric [00:16:27] Alternate Markdown Versions of Pages [00:18:09] EDGE of the Web Housekeeping Break: Upcoming Guests & News Podcast [00:19:35] Balancing Clarity, Structure & Creativity for Humans and AI [00:24:34] Transition Phrases: Building Logical Bridges in Content [00:28:33] Search Rankings as the Gateway to LLM Visibility [00:30:42] EDGE of The Web Sponsor: Inlinks (WAIKAY) [00:32:11] Required Mindsets: User Intent & Conversational Language [00:36:10] Measuring Performance: Beyond Traditional Rank Tracking [00:39:19] Final Actionable Tip: Create Helpful, Original Content [00:39:57] Where to Find Carolyn: Articles, Social, & Publications Thanks to Our Sponsors! PreWriter.AI: https://edgeofthewebradio.com/prewriter Inlinks WAIKAY https://edgeofthewebradio.com/waikay Follow Our Guest Twitter: @cshel LinkedIn: https://www.linkedin.com/in/cshel/ Resources Learn about Ladonia (DONATE!): https://www.ladonia.org/about/ Carolyn's Posts on LLMS.txt: https://www.cshel.com/ai-seo/how-llms-interpret-content-structuring-for-ai-search-unedited-version/ https://searchengineland.com/llms-txt-isnt-robots-txt-its-a-treasure-map-for-ai-456586
Hyein Yoon (Founder, HY Marketing), who shares proven marketing strategies and expert insights on how to build a successful content strategy for the Korean market. Hyein highlighted some of the key differences between Western and Korean B2B marketing approaches. She discussed the importance of understanding the hierarchical systems, the relationship-driven nature of conducting business, and how these influence decision-making in Korea.
In this episode, Lauren is joined by Lulu's Senior Marketing Manager, Paul Hobday, for an inside look at content strategy with two content marketing nerds. We dive into:
Discoverability isn't “just SEO” anymore. It's the entire customer journey. VML's Chief Discoverability Officer, Heather Physioc, joins host Lacey Peace to unpack how AI search, LLM overviews, social media channels, and agentic assistants are rewriting how customers find, trust, and choose brands. We cover: the rise of zero-click results and GEO (generative engine optimization), why trust + authority beat content volume, connecting your content supply chain, and where to invest next. Practical, human-centered—and way beyond keyword stuffing. Key Moments00:00 Meet Heather Physioc, VML's Chief Discoverability Officer7:33 What Is a Chief Discoverability Officer?10:07 Discoverability's Role in the Modern Customer Journey13:00 The Biggest Gaps in Marketing and CX Today17:00 From 10 Blue Links to AI Overviews: The Timeline of Discoverability22:00 How AI Overviews Are Changing Search Behavior23:45 Three Shifts Defining the AI Search Revolution27:45 Is This the Death of the Website?28:40 Can We Track What People Search on LLMs?30:53 Does SEO Still Matter in an AI-First World?33:17 What Platforms Actually Matter Most Right Now37:00 Building Trust and Authority in the Age of AI Content40:30 The Content Supply Chain: Why Brands Struggle to Connect the Dots43:33 The New Metrics That Actually Matter for Discoverability45:26 Ad Buying and Sponsored Content in LLM Search48:05 The Next Challenges Every Brand Should Prepare For50:00 AI Assistants and the Rise of the AI Buyer54:25 The One Fundamental Truth About Human Search Behavior –Are your teams facing growing demands? Join CX leaders transforming their AI strategy with Agentforce. Start achieving your ambitious goals. Visit salesforce.com/agentforce Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Mama Turned Mompreneur - Work from home moms | Moms in business | Coach for moms
If you've ever sat down to plan a blog post or podcast episode and ended up staring at your list of ideas, wondering where to start, this episode is for you. I'm breaking down the long-form content strategy every mom in business needs — the same one I teach inside The Social Media Detox Club — so you can stop overthinking what to create and start publishing content that actually supports your business goals.You'll learn how to plan your content around your offers and map out topics for every stage of the customer journey. Because long-form content isn't just about visibility — it can be leveraged to nurture and convert your warmest leads.In this episode, you will learn:Why long-form content is essential for staying visible and generating leads without social mediaHow to choose which topics to start with (and stop picking them at random)The three stages of the customer journey and how your content should guide people through eachThe key difference between publishing content that converts vs. content that just fills spaceResources Mentioned in Today's Episode:Join The Social Media Detox ClubWays I Can Serve You:Take the What's Your Visibility Vibe? QuizThe Social Media Detox ClubRecommended Podcast + Business Tools:Email Marketing: Flodesk (14-day Free Trial)Podcast Hosting: Captivate (7-Day Free Trial) Recommended Keyword Research Platform: Keysearch.coCRM: Dubsado (Save 20% on your first month or year)Website Builder: Showit (30-Day Free Trial)Some of the above links are affiliate links, meaning I may earn a small commission at no additional cost to you.Connect with Andria:Threads: @mamaturnedmompreneurInstagram: @mamaturnedmompreneurEmail: hello@mamaturnedmompreneur.comWebsite: www.mamaturnedmompreneur.com
Send us a text➡️ Learn how to set up your own boosted ads - grab Boosting Basics here.I used to think boosting posts was a waste of money.Now it's one of the smartest things I do in my business.In this episode, I'm sharing how I'm turning $5 ads into 200,000 views a month, daily sales, and a growing community - without complicated funnels or big budgets.************
In this episode, I unveil the vision behind the new New Media Summit—our upcoming 2026 conference focused on the future of media—and how we're leveling it up with bigger speakers, more actionable sessions, and better networking. I also share why I'm shifting to a YouTube-first content strategy in 2025, how weekly Q&A episodes fit into that plan, and why newsletters remain the backbone of our business and monetization.New Media SummitFREE Guide: How to get your first 1000 newsletter subscribers in 30 days >>Timestamps:00:00 Podcast Direction & Content Strategy 02:21 Introducing New Media Summit 04:38 What You Can Expect This Year06:46 Networking, Community, and Venue Experience08:35 Our Commitment to Quality
Building a Doodle Empire Through Community-Driven Product DevelopmentGuest: Elina Panteleyeva, Founder of Dood WoofEpisode SummaryIn this insightful episode of Talk Commerce, Elina Panteleyeva shares how she transformed a 2023 layoff into a thriving ecommerce business focused exclusively on doodle owners. After discovering the audience-first approach from Ryan's "12 Months to 1 Million," Elina spent six months building a community before launching her first product. Through direct engagement in Facebook groups, she identified matting as the primary challenge for doodle owners and used ChatGPT to brainstorm solutions, leading to her all-natural detangler spray.Her organic launch strategy proved remarkably successful, achieving #1 new release on Amazon without paid advertising by leveraging her pre-built community of email subscribers and social media followers. The conversation covers her transparent approach to handling negative reviews, turning potential reputation damage into trust-building opportunities, and her systematic method for generating positive reviews through authentic customer relationships.Elina emphasizes continuous product development through customer feedback, conducting regular interviews to validate new concepts before manufacturing. Her content strategy focuses on providing genuine value through weekly blog posts and comprehensive FAQs, which serve dual purposes of helping customers and boosting SEO. Rather than expanding to other dog breeds, she maintains laser focus on the doodle market to maximize lifetime customer value and build deeper community connections. The episode concludes with information about her consulting services for entrepreneurs looking to build brands on limited budgets through community-driven strategies.[00:00 - 00:40] Introduction & Guest BackgroundHost introduction and welcome. Elina introduces herself as founder of Dood Woof and discusses her passion for DJing as a creative outlet. Brief overview of her ecommerce dog brand focused on the doodle market.[00:40 - 01:30] DJing Passion & LifestyleElina discusses her DJing hobby and live performances. Challenges of late-night gigs vs. lifestyle preferences. House parties and collaborative DJ sessions with friends. Humorous exchange about Las Vegas billboard aspirations.[01:30 - 02:15] Free Joke ProjectBrent's "Von Barked" pun and Netflix joke. Elina's rating: 10.3 out of 13 with granular scoring.[02:15 - 04:40] Origin Story & Business FoundationBackground: Immigration from Ukraine at age 3. Traditional career path through tech industry. 2023 layoff as catalyst for entrepreneurship. Discovery of "12 Months to 1 Million" book by Ryan. Audience-first approach vs. product-first methodology. Choosing doodle market due to organic content potential.[04:40 - 05:15] Market Research & Product IdeationFacebook group engagement strategy. Customer interviews about doodle challenges. Matting identified as primary problem. ChatGPT integration for product brainstorming. Decision to create all-natural detangler spray.[05:15 - 07:05] Launch Strategy & Amazon SuccessSix-month audience building phase. Email list and Instagram growth (600-1000 followers). Manufacturing process documentation. Launch day coordination and Amazon algorithm triggering. Achieving #1 new release status through organic traffic.[07:05 - 08:20] Review Management PhilosophyAmazon's strict policies on review incentives. Proactive review request strategies. Understanding review psychology (negative bias). Building systematic approaches for review generation.[08:20 - 10:10] Handling Negative ReviewsInevitability of bad reviews. Case study: Leaky bottle situation. Transparent communication with email list. Converting problems into trust-building opportunities. The 28:1 ratio (five-star reviews needed to counteract one-star).[10:10 - 12:15] Product Development ProcessContinuous audience feedback integration. Customer interview methodology for new products. Problem-solution fit validation. Contrast with traditional product development approaches. Creating products customers actively want vs. need creation.[12:15 - 14:40] Content Strategy & SEOQuestion-answer format implementation. Multi-channel customer inquiry management. Weekly blog content creation schedule. Value-driven content examples (grooming tips, DIY recipes). SEO optimization through helpful resources.[14:40 - 15:35] Market Focus & Expansion PhilosophyDecision to remain doodle-focused. Lifetime customer value prioritization. Community building vs. customer acquisition costs. "Doodle domination" strategy explanation.[15:35 - 16:25] Shameless PlugIntroduction of consulting services. "Branding on a budget" concept. Website: www.alinatalksbrand.com. Focus on community-building strategies.[16:25 - 16:30] ClosingFinal thanks and wrap-up.https://doodwoof.com/?srsltid=AfmBOooMyH00dW3RuNOQGz4OnWVEmQyvsOdcY4UP3DS8WLGpqRnpWrlc&variant=51603826245948
In this episode of the Medical Sales Podcast, Samuel sits down with medtech strategist and creator Omar M. Khateeb to unpack how startups, reps, and leaders can win attention and turn it into revenue in 2025. Omar shares why LinkedIn is still the #1 starting point, when to expand to X, Meta, and YouTube, and how senior leaders at brands like Intuitive and Zimmer use storytelling to engineer markets. They dig into what actually gets attention (novelty, unpredictability, depth), why “goals” matter less than the systems behind them, and how to think about changing minds through desire, social proof, and early adopters. You'll hear practical content rhythms (start with 3 posts/week), ways to leverage AI without sounding generic, and how founders and reps can build trust with transparency, consistency, and real value. They also hit the creator mindset: stop over planning, start publishing, seek inspiration, and measure what moves the business not just likes. If you're trying to break in, become a top performer, or scale a medtech brand, this conversation gives you the playbook to create, engage, and convert. Subscribe and share with a colleague who needs the edge. Connect with Omar M. Khateeb: LinkedIn Connect with Me: LinkedIn Love the show? Subscribe, rate, review, and share! Here's How »
Welcome to the eCommerce Lab Podcast! This time, we're joined by Monte Desai, Founder of Pixii.ai, to talk about the power of artificial intelligence and how it can help you take your content strategy to the next level.
A candid, behind-the-scenes chat about building a business that actually fits your life. We dig into what's really changed in the market (especially in the last 6 to12 months), and Jess's Ordinary Business movement, a refreshing change to the sensational online “seven-figure in seven minutes” online business model. What You'll Learn The Case for the “Ordinary” Business Why sustainable, profitable, low-overhead businesses deserve more spotlight than vanity metrics. The hidden math behind big revenue screenshots (and how ad & team spend change the story). Market Shifts You Should Actually Act On How buyers' trust and attention have changed since 2020 and what that means for your funnel. Why specific > generic: niche offers that solve one clear problem are outperforming broad “everything” courses. Designing for Your Life, Not the Algorithm Building to your energy and capacity (e.g., solo by choice, tiny teams, or seasonal support). Different ways to win: more profit with fewer people, same income with fewer hours, or thoughtful growth that doesn't torch your calendar. Learn More The Ordinary Business (virtual summit & community) at theordinarybusiness.com Jess on Instagram: @jesscreatives OR @theordinarybusiness About Jess Jess Freeman is a web & SEO pro serving health and fitness entrepreneurs. She's proudly remained a solo operator (with light support), prioritizing profit, margin, and a business that fits real life, which inspired her to launch The Ordinary Business.
Tired of creating content from scratch, overwhelmed by marketing, or unsure how to delegate without losing your voice? If you've tried AI tools but felt like the content sounded "off," this is for you.Today, we're pulling back the curtain on how we took my client Allison Jordan's top-1% global podcast, her story, and her heart for what she does, and turned it into a content system that actually converts—without needing a copywriter on retainer.In this episode, we cover:Why AI content often flops (and what to do instead)How we freed her from content burnout with a customGPT, brand voice guide, and repeatable SOPHow this increased her podcast downloads, which is the number one driver of her business.What happened when she stress-tested our system by taking a three-week vacation.➡️ SHOW NOTES: Grab all the links and resources mentioned in this episode on the blog here!https://www.megankachigan.com/ai-copywriting-case-study-vacationCONNECT WITH MEGAN:Join My Inbox Community → www.megankachigan.com/emailWebsite → www.megankachigan.comLinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/Threads → https://www.threads.net/@megankachiganInstagram → https://www.instagram.com/megankachigan/Join Copy Clarity Club to be confident your copy will convert with weekly feedback and support.
In this episode, we're answering your questions all about the creator journey. From planning content while traveling to connecting with other influencers and landing brand deals. We dive into UGC retainers, pitching brands after hitting 10K, what to do when an ad flops, what really separates those who make it in this industry, and more! Danielle's Instagram: @shestyledwhatAllysa's Instagram: https://www.instagram.com/allysa.larson?igsh=NTc4MTIwNjQ2YQ==Podcast Instagram: @theinfluencecommunityAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy
Welcome to another exciting episode of "Rev It Up with Jess Tiffany"! In this episode, host Jess Tiffany is joined by Jenna Redfield, a dynamic marketing educator and founder of Twin Cities Collective. Jenna specializes in helping small business owners and entrepreneurs master the world of social media marketing through one-on-one coaching, online programs, free master classes, and her own podcast. Together, Jess and Jenna dive into the power of leveraging local networks, the ins and outs of video editing for today's platforms, and the importance of choosing the right strategy for your business goals. Jenna also shares her expertise on building effective sales funnels, staying ahead of ever-changing social media trends, and tailoring marketing solutions for individual business needs. Whether you're just getting started or looking to ramp up your online presence, this episode is packed with actionable insights and inspiration to help you fill your entrepreneurial tank and put the pedal to the metal.1. Introduction to Jenna Redfield and Her WorkJenna's background in MinneapolisFounder of Twin Cities CollectiveExpansion from local to broader social media educationFree master classes and online academyFocus on teaching tech-savvy marketing and social media skillsRole in tech support and IT experienceHosting the Collective Marketing podcast2. How to Find Jenna Redfield OnlineInstagram accounts (@jennaredfield, @twincitiescollective, @collectivesocialmedia.co)Websites (collectivesocialmedia.com, twincitiescollective.com)LinkedIn presence3. Leveraging Networks and Building CommunityEvolution of Twin Cities Collective from blog group to broader communityUsing the network as a case study and eventual business funnelEstablishing expertise and community into a business pipelineComparison to joint ventures and leveraging platforms like Amazon, Etsy, and Creative MarketDiscussion on fees and exposure for digital products4. Best Practices & Pitfalls in Networking and OutreachImportance of leveraging networks (with examples)Risks of spam and unsolicited outreach (especially DMs)Value of relationship-building over aggressive sales tacticsComparisons to in-person sales experiences5. Video Editing and Content CreationJenna's background in professional video editing and filmRise in demand for short-form video content due to Reels and TikTokOverview of video editing tools (iMovie, Premiere, Final Cut, DaVinci Resolve, InShot, Canva)Filming tips: horizontal vs vertical orientation for different platformsPlatform-specific advice (YouTube for long-form, Reels/TikTok for short-form)Repurposing video podcast clips for social sharing6. Content Strategy and Platform SelectionWhere to distribute different types and lengths of content (YouTube, IGTV, Facebook, LinkedIn, Reels, TikTok)Importance of goal-setting before choosing platforms (SEO, virality, link traffic)Strategic content teasers to drive traffic to podcasts or longer content7. Sales Funnels and Business ProcessesUse of FG Funnels software for business managementStructure of Jenna's funnel: free masterclass, academy courses, 1-on-1 coaching, free intro callsAutomation, proposals, and client bookingPricing strategies and challenges for coaching/servicesMove from fixed packages to custom proposals/business intensives8. Coaching, Training, and Working with ClientsTransition from offering advice to formalizing coaching servicesDifference between coaching, consulting, and training in Jenna's workTypical client support: tech tutorials, strategy sessions, platform-specific walkthroughsTailoring services based on client needs and tech skill levels, especially for older clients
How can large organizations harness the power of AI for content creation while simultaneously mitigating the risks that come with exponentially scaling content volume and velocity? Agility requires adaptation to new ways of working as well as adapting governance and oversight processes to maintain brand integrity and manage risk in the new paradigm that AI has helped to create. It also requires the ability to quickly react and adjust content strategies in response to real-time performance data and market shifts. This episode is brought to you by Markup AI. AI can create content, but Markup AI's Content Guardian AgentsSM perfect your content. Markup AI instantly scans, scores, and rewrites any content to enforce your standards for brand voice, terminology, and compliance, giving you the confidence you need to scale your use of AI. Learn more at www.markup.ai. Today, we're going to talk about navigating the exciting but often treacherous landscape of AI-driven content creation. The sheer volume of content being generated presents unprecedented challenges for maintaining quality, consistency, and brand integrity. To help me discuss this topic, I'd like to welcome, Matt Blumberg, CEO at Markup AI. About Matt Blumberg Matt is the CEO of Markup AI and has more than 30 years of leadership in scaling global disruptive technology businesses. Matt is passionate about the power of language — being precise with it, using it to move people, and ensuring brands maintain a consistent voice with it — and he is equally passionate about the power of technology to change lives for the better. Before launching Markup AI, Matt successfully launched and led brands and companies including Acrolinx, MovieFone.com division of 777-FILM (acquired by AOL), Return Path (#2 on Fortune Magazine's “Best Companies to Work for” list and later acquired by PSG/Validity), the nonprofit Path Forward, and Bolster, a disruptive platform for executive search in the tech industry. Additionally, Matt is the author of a blog (Startup CEO), a podcast (The Daily Bolster), and three acclaimed books on startup leadership (Startup CEO, Startup CXO, and Startup Boards), further underscoring his expertise and commitment to innovation. Matt is based in New York City. Matt Blumberg on LinkedIn: https://www.linkedin.com/in/blumbergmatt/ Resources Markup AI: https://markup.ai/ The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow Register now for Sitecore Symposium, November 3-5 in Orlando Florida. Use code SYM25-2Media10 to receive 10% off. Go here for more: https://symposium.sitecore.com/ Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company
Is your content strategy guided more by hunches than data? Agility requires being nimble enough to adapt everything from a single post to key components of your content strategy based on how real customers are interacting and engaging. Today, we are in New York City at Contentsquare's CX Circle and we're going to talk about listening to what your customers want and how they interact with your content to help a brand create the strongest possible content strategy. To help me discuss this topic, I'd like to welcome Chip Lewis, Director of Web Analytics at Shutterfly. About Chip Lewis Chip Lewis on LinkedIn: https://www.linkedin.com/in/ulianau/ Resources Shutterfly: https://www.shutterfly.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow Register now for Sitecore Symposium, November 3-5 in Orlando Florida. Use code SYM25-2Media10 to receive 10% off. Go here for more: https://symposium.sitecore.com/Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.showCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company
Shane H. Tepper is a creative director and content strategist who has established himself as a leader in generative engine optimization (GEO). With over 15 years of experience in film, advertising, and B2B technology, he focuses on enhancing brand visibility and narrative control across AI-native platforms. Shane emphasizes the importance of strategic openness in decision-making, advocating for a thoughtful evaluation of opportunities that can lead to transformative outcomes for brands navigating the complexities of the AI landscape. His expertise extends to advising organizations on GEO strategy, AI-native content development, and scalable content operations, positioning him as a valuable resource for brands looking to optimize their storytelling in an AI-driven world. Shane's recent work includes authoring a foundational white paper on GEO and leading AI discoverability audits, all aimed at helping brands effectively engage with consumers in an evolving digital environment. His insights reflect a commitment to blending creativity with technology, ensuring that brands can thrive amidst rapid changes. For those interested in exploring Shane H. Tepper's insights further, his book, Dwelling in a Place of Yes: The Surprising Psychology Behind Fear, Opportunity, and Smarter Choices, offers a deep dive into decision-making in uncertain times. His website, Retina Media, provides valuable resources and information on his work in content strategy and generative engine optimization. Check out both to gain a better understanding of how to navigate the challenges and opportunities presented by AI in today's business landscape. For the accessible version of the podcast, go to our Ziotag gallery.We're happy you're here! Like the pod?Support the podcast and receive discounts from our sponsors: https://yourbrandamplified.codeadx.me/Leave a rating and review on your favorite platformFollow @yourbrandamplified on the socialsTalk to my digital avatar Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
In Part 2 of this engaging conversation with content marketing expert Andy Crestodina, we dive deeper into the evolving world of SEO, AI's growing role in content creation, and the power of collaboration. Andy shares insights on balancing human judgment with AI tools like Surfer SEO, creating successful local events, and leveraging original research to differentiate your brand. Whether you're a solo marketer, business owner, or content strategist, this episode is packed with actionable wisdom and fresh perspectives.
Discover my 2025 content strategy for maximum impact
If you've ever wondered if LinkedIn marketing is really worth your time as a coach, service provider, or podcaster, this episode will change your perspective.I'm joined by Caroline Pennington, host of The Feminine Founder Podcast and a LinkedIn marketing strategist who went from zero to over 7,000 followers in her first year—organically.We talk about what makes LinkedIn so powerful right now, why it's different from Instagram and Facebook, and the exact steps Caroline took to grow a personal brand that attracts high-quality, high-income clients without relying on paid ads or spammy cold DMs.What You'll Learn in This Episode:Why only 3% of LinkedIn users post content—and why that's your opportunityHow Caroline grew 7,000 followers in 1 year with zero ad spendThe 3 pillars of LinkedIn marketing (it can be so simple!)What kinds of content perform best on LinkedIn right nowThe biggest mistakes to avoidThe best repurposing strategy (literally genius)➡️ SHOW NOTES: Grab all the links and resources mentioned in this episode on the blog here!https://www.megankachigan.com/linkedin-marketing-personal-brand-top-3-percent-caroline-penningtonFREE RESOURCE: Copy not converting? Increase your conversion rate in 30-mins or less with my free Messaging & Positioning Audit.CONNECT WITH MEGAN:Join My Inbox Community → www.megankachigan.com/emailWebsite → www.megankachigan.comLinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/Threads → https://www.threads.net/@megankachiganInstagram → https://www.instagram.com/megankachigan/Join Copy Clarity Club to be confident your copy will convert with weekly feedback and support.
Seriously in Business: Brand + Design, Marketing and Business
I chat with Trang Nova, a speaking coach, storyteller, and founder, about one of the most powerful tools in your business toolkit: storytelling.In our conversation, she walks us behind the scenes of her own daily routines, shares her journey from a shy immigrant kid to TEDx speaker, and gives actionable tips for transforming your stories into marketing, content, and connection.If you've ever felt stuck trying to sound “real” in your posts, stressed about how much backstory to share, or unsure where to drop a story in your emails/website, you're going to love this episode.We discuss:How your morning routine is non-negotiableUsing storytelling to build trust, curiosity, and emotional connectionHow to convert a bland summary into a compelling storyStarting lessons with a story, whether in emails, social media, workshops, or pages on your websiteABOUT TRANG:Trang Nova is a speaking coach for entrepreneurs who want to speak with confident authority so they can be recognised as visible leaders in their businesses and on stages. Through Trang's lifelong journey from being a withdrawn introvert to now being featured on global platforms like TEDx and Medium, she realised that speaking is a skill that can be mastered by anyone, not just those to whom it comes naturally. So now, she is on a mission to help others harness the power of their voice. Trang believes that when more visionaries speak up, then more leaders will successfully fulfil their potential and lead powerful movements to make this world better for us all and future generations. When she's not on stage or coaching others, you'll probably find her hiking on a mountain somewhere, giving her dogs forced cuddles, or stuffing her face with ice cream!CONNECT WITH TRANG:Instagram: https://www.instagram.com/trang_nova/LinkedIn: https://www.linkedin.com/in/trang-nova-a887aba0/Website: https://www.trangnova.comPodcast: https://open.spotify.com/show/60IpvCPgc4amSdwhcatUpm?si=6ae13a26e03f4f37Email: trang@trangnova.comWatch on YouTube: https://youtu.be/Q8DjUze63IARead on the Blog: https://whitedeer.com.au/ep234/WORK WITH JACQUI:// DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb// The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub// Design Studio: If you're after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio
Hedy & Hopp CEO & Founder Jenny Bristow, Copywriter and Content Editor Sarah Zajicek, and SEO Marketing Specialist Yenny Rojas discuss AI and personas in healthcare marketing, focusing on AI's impact on search and the importance of writing tailored content for your website. They highlight that with nearly half of all searches now being questions directed at AI, marketers need to optimize content to answer these queries, adapting it for various practice sizes. Key strategies include prioritizing readability for both users and AI by incorporating bulleted summaries, FAQs, and FAQ schemas. Sarah notes that while AI tools can be incredibly useful in the content creation process, human oversight is necessary to ensure that the writing has a natural voice and that the content is medically accurate. Yenny emphasizes the importance of persona-based marketing, where content is customized to specific audiences and formats, facilitating AI's ability to recommend relevant information. Integrating personas into your content can look like including targeted examples, localized details, customer-focused calls to action, and using insights from Google Search Console.Connect with Jenny:Email: jenny@hedyandhopp.comLinkedIn: https://www.linkedin.com/in/jennybristow/If you enjoyed this episode, we'd love to hear your feedback! Please consider leaving us a review on your preferred listening platform and sharing it with others.
Big bets shape big brands! In this episode, you'll learn how to redesign marketing teams, power up customer advocacy, and use AI for smarter strategy. Plus, find out how to break silos, minimize churn, and prioritize what really drives business growth.And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, and a whole lot more. Visit https://strategycast.com/ for more details.==Let's Break It Down==04:53 Big Bets in Business Strategy10:38 "Impact Over Team Size"13:51 Addressing Churn and Growth with AI18:18 Enhancing Customer Implementation Success21:58 Defining Complete Customer Journey23:34 Customer Engagement and Mindset Change28:27 "Customer Spotlight Engagement Program"29:32 Content Strategy for Market Relevance33:08 Rethinking Marketing Attribution37:21 "RevOps: Neutralizing Bias in Metrics"40:29 Optimizing Product Launch Strategy==Where You Can Find Us==Website: https://strategycast.com/Instagram: https://www.instagram.com/strategy_cast/Facebook: https://www.facebook.com/strategycast==Leave a Review==Hey there, StrategyCast fans!If you've found our tips and tricks on marketing strategies helpful in growing your business, we'd be thrilled if you could take a moment to leave us a review on Apple Podcasts. Your feedback not only supports us but also helps others discover how they can elevate their business game!
Not every launch succeeds on day one, but the brands that endure find ways to win over time.That's why we're turning to Clue, the 1985 murder mystery comedy with three different endings. Despite bombing at the box office, it grew into a beloved cult classic. In this episode, we break down its lessons with the help of special guest Christine Royston, Chief Marketing Officer at Wrike.Together, we explore what B2B marketers can learn from building strategy before execution, balancing brand and demand, and embracing word-of-mouth to turn audiences into passionate advocates.About our guest, Christine RoystonChristine Royston is a visionary global marketing executive with a proven track record of scaling iconic technology brands, architecting go-to-market transformation, and driving category leadership in the enterprise SaaS space. As Chief Marketing Officer at Wrike, Christine leads the company's worldwide marketing strategy, fueling enterprise growth, brand acceleration, and customer-centric innovation at scale.With more than 20 years of experience across global B2B markets, Christine has built and led high-performing teams at some of the world's most recognized technology companies—including Salesforce, Dropbox, and Imperva—where she helped pioneer marketing strategies during moments of hypergrowth and IPO. She most recently served as Global Head of B2B Marketing at Udemy and as Vice President of Marketing at Bitly, where she was instrumental in repositioning both brands for business adoption and long-term growth.Christine's executive leadership spans Sales-Led and Product-Led Growth (PLG) models, across direct sales, freemium, and self-service go-to-market motions. Her ability to unify global teams, expand into new international markets, and launch cross-functional marketing engines has positioned her as a sought-after leader in growth-stage transformation and scaled enterprise performance.An expert in enterprise marketing strategy, customer lifecycle innovation, and multi-channel demand generation, Christine has driven business results across cloud computing, cybersecurity, financial services, and manufacturing verticals. She is also known for her passion for mentoring future marketing leaders and building diverse, inclusive, and impact-driven teams.Christine holds a B.A. from the University of Virginia and an International MBA in Global Marketing from the University of South Carolina's Darla Moore School of Business. She brings a global lens to every challenge, with leadership experience spanning the U.S., Europe, Asia, and Latin America.What B2B Companies Can Learn From Clue:Strategy matters more than star power. Even the best team can't save a weak story. Clue had an all-star cast, but without a clear throughline, it flopped at the box office. Christine draws a parallel to marketing: “Even if you have the best team in the world, without a great strategy, you're not gonna win. You've got to have a really fantastic strategy and a really great team to back it up, so that you can kind of play on everybody's strengths, but you're all pointed in the right direction.” Don't confuse talent or resources with strategy. Success comes from aligning everyone around a clear, shared story.Balance is everything. Clue was billed as both a mystery and a comedy, but leaned heavily into the silliness, confusing audiences who expected a tighter whodunit. Christine sees the same trap in B2B: “The movie was… touted as a mystery and a comedy, but it was definitely way more on the comedy side. And so thinking about that balance… and making sure that you're really being clear with your intent of messaging, your intent of the brand.” Great marketing requires a balance between brand, demand, clarity, and creativity. Overweighting one side leaves your audience uncertain about what you really stand for.Word of mouth is your secret weapon. Despite its failure in theaters, Clue became a cult classic through community and conversation. For Christine, that's a marketing playbook: “The fact that it did become this cult classic highlights the importance of word of mouth. How do you make sure you're getting in front of people who will be interested in your product, or interested in your movie, and making sure that you're leveraging communities [and] social as a way to get in front of people who maybe aren't going to go to the box office.” Buzz builds longevity. Beyond paid campaigns, you need advocates, communities, and conversations that keep your brand alive long after launch.Quote“ How do you differentiate yourself and do something a little different. Bring some humor into what is normally a pretty straight-laced B2B technology type of industry. I think people like a little fun in their day-to-day.”Time Stamps[00:55] Meet Christine Royston, Chief Marketing Officer at Wrike[01:01] Why Clue?[01:24] The Role of CMO at Wrike[03:05] The Origins of Clue, The Movie[14:04] B2B Marketing Lessons from Clue[28:10] Balancing Brand vs. Demand[29:50] Wrike's Brand and Content Strategy[33:21] AI's Role in Modern Marketing[35:11] Wrike's Survey on AI's Impact[40:20] Final Thoughts and TakeawaysLinksConnect with Christine on LinkedInLearn more about WrikeAbout Remarkable!Remarkable! is created by the team at Caspian Studios, the premier B2B Podcast-as-a-Service company. Caspian creates both nonfiction and fiction series for B2B companies. If you want a fiction series check out our new offering - The Business Thriller - Hollywood style storytelling for B2B. Learn more at CaspianStudios.com. In today's episode, you heard from Ian Faison (CEO of Caspian Studios) and Meredith Gooderham (Head of Production). Remarkable was produced this week by Jess Avellino, mixed by Scott Goodrich, and our theme song is “Solomon” by FALAK. Create something remarkable. Rise above the noise. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
How do you turn Instagram engagement into subscribers who actually want to hear from you?ManyChat is more powerful than most creators are using it for. If you're only using ManyChat's “comment X to get Y” automation, then you're part of the 70% who are also missing out on the kind of connection that actually helps you grow your brand and grow your email list in a meaningful way.After attending the Instagram Summit by ManyChat in Hollywood, I walked away with two main takeaways:ONE. Automation should be used in a way to make space for real connection. TWO. Your email list is still your most valuable marketing asset—and you're underutilizing the best tools to grow your email list.So let's talk about using ManyChat strategically—as the bridge between casual Instagram engagement and real, human relationships that actually convert. This will help you grow your email list intentionally.What you'll hear in this episode:The #1 mistake creators make when using Instagram automation (and why it's hurting your list growth).What ManyChat's CEO revealed about why most DMs never get answered — and how to fix it.My three biggest takeaways from the Instagram Summit that will help you grow your email list.Practical ways to use ManyChat flows, tags, and segmenting to nurture subscribers with more intention.If you've been relying on quick automations but not seeing real conversions, this episode will show you how to build a better bridge — from Instagram follower to loyal subscriber.
In this episode, Verity Craft of Intelligent Inc. sits down with Melanie Johnson to break down what it really takes to turn expertise into a powerful book. They cover everything from the importance of upfront strategy and planning, to the different ways to get support—like ghostwriting or book coaching—and why building your book's audience should start long before publication. If you're a purpose-driven leader, entrepreneur, or professional considering writing a book, you'll get straightforward advice to make your ideas shine and expand your impact.
Are you tired of posting endlessly on social media without seeing results? In this episode of Social Media Decoded, host Michelle Thames shares the content strategy that attracts high-ticket clients and builds authority online. Discover why most entrepreneurs stay stuck creating for likes instead of leads, and learn the 3-part framework that transforms your content into a client-generating machine. Michelle also shares how her own clients have seen results by shifting their approach — and how you can too. Plus: Michelle invites you to join her free 7-Day Visibility Audio Experience to kickstart your authority journey, and to grab your ticket for Elevate & Empower LIVE in November to build your authority content strategy in real time. What You'll Learn in This Episode: Why most content strategies don't attract paying clients The difference between attention content and authority content The 3-part framework for creating authority content Real-life example of a client transformation Next steps to build your authority content strategy Resources + Links:
The Smart Passive Income Online Business and Blogging Podcast
#890 Sponsorships and brand deals can change the game for you as a creator. Here's the key, though. You have to know your worth. If, like many, you say yes to bad offers, it can cost you big time! In this episode, I break down what's actually working in sponsorships right now. From determining what you should charge and spotting red flags to landing deals with companies you respect, this session is a sponsorship blueprint for 2025! You'll learn why beginner creators get taken advantage of, how to find the right companies to work with, the requirements you might have to meet, and the campaign types that are the most lucrative. It's also important to remember your responsibility to your audience. So, finding and fostering long-term partnerships that enhance the experience you offer is ideal. Listen in today to find out how close relationships and storytelling play into an effective brand deal strategy. Enjoy! Show notes and more at SmartPassiveIncome.com/session890.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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