Podcasts about content strategist

In this episode of the Less Chatter, More Matter podcast, we are joined by Kate Neilson, a Senior Editor and Content Strategist at Mahlab, to explore how change fatigue happens in an organisation, and what comms can do to essentially, fix it.With extensive experience writing for the Australian HR Institute and working closely with business leaders, Kate offers a unique perspective on the challenges organisations face in adapting to a fast-paced, technology-driven environment.As businesses continue to grapple with hybrid work models, mental health issues, and the increasing pace of change - traditional communication strategies are no longer working to foster the engagement and connection needed. Which is why Kate discusses the growing importance of a more human-centred approach to communication—what she calls belonging communications. This approach helps to mitigate change fatigue and reduce resistance to new initiatives, all while giving practical strategies for communicators to thrive in a world full of change.This episode is a must-listen for communicators looking to adapt their practices, stay ahead of the curve, and navigate the complexities of modern org-wide change with a focus on people and connection. Tune in now to get the low down.Enrol now for early bird pricing!Our 2025 Crisis Communication Skills Virtual Bootcamps are open for enrolment. Get in quick to secure your spot and discounted pricing. Find out more here.Links mentioned in this episode:Kate's LinkedInTraditional vs Belonging Comms slide90 minute Strategy Power SessionPublic workshops and trainingLess Chatter, More Matter - Mel's bookTopic in Ten - have your say!Template packsChange Isn't Hard! - Mel's bookSign up here to the fortnightly mail out of free resources!Say hi!Follow me on LinkedInFind out what I'm up to InstagramCheck out my websiteAsk a question

Niklas Spiegler ist AI Content Strategist – aber davor war er vieles: Fotograf, Cutter, Podcast-Editor und über zwei Jahre Allrounder für Paul Ripke. In dieser Folge sprechen wir darüber, wie es ist, keine klare kreative Nische zu haben, warum das völlig okay ist, und wie sein Weg ihn schließlich in die Welt von AI (als creative) geführt hat. Außerdem: seine ehrliche Einschätzung zu AI und wie Mittelständler, aber auch Solo-Creatives damit umgehen sollten.

♻️ Sign up to get my content distribution playbook here: https://course.justinsimon.co/Most creators are stuck chasing viral growth and burning out in the process. In this episode, Chris Jordan shares why the typical playbook is broken and how smart creators are building sustainable, successful brands without the overwhelm. Chris has worked behind the scenes with top creators like Lewis Howes, Damon John, and Dr. Benjamin Hardy and he shares why most content strategies lead to burnout and what smart creators do instead to grow sustainably without chasing viral trends.*** WHEN YOU'RE READY♻️ Distribution First Newsletter

On this episode of the Climbing Business Journal podcast, host John Burgman is joined by Megan Cheek. Megan is the Digital Marketing Manager and Content Strategist for Climbing Collective, which includes the Inner Peaks gyms in North Carolina, Philadelphia Rock Gyms in Pennsylvania, and Hudson Boulders in New York. They talk about what the Climbing Collective is and how several different gyms and gym brands operate within it. From there, they chat about Megan's role as a content strategist and what it means to create content for gyms these days. John and Megan pinpoint the new Inner Peaks location, which is in the NoDa neighborhood of Charlotte. They discuss the NoDa gym's layout and the focus at the gym on the first-time climber's journey. To that point, Megan provides some insights on how a gym's layout can help foster the development of a climber, from beginners to longtime members. General Topics Covered What is the Climbing Collective? Megan's Role in Marketing Storytelling in Climbing Adapting to Changing Marketing Trends Inner Peaks Noda Design Neurodiversity in Climbing Staff Training on Failure Is the Art of Projecting Lost Indoors? Positive Experiences and Member Retention Show Notes @InnerPeaksClimbing @PhilaRockGym @HudsonBoulders Thank you Butora and Rock Gym Pro for your support! And thank you Devin Dabney for your music!

In this episode, I challenge the marketing "rules" that keep entrepreneurs stressed and overwhelmed. I reveal why I stopped caring about perfect hashtag strategies, daily Instagram stories, avoiding repetition, being available in every DM inbox, and hoarding knowledge. Instead of following outdated advice that leads to burnout, I share my practical approach that creates more impact with less stress. If you're tired of feeling like you're never doing enough with your content, this episode is your permission slip to break the rules and reclaim your marketing sanity. CONNECT WITH AMBER... Website: www.amberfiglow.com Instagram - https://www.instagram.com/amberfiglow YouTube - https://www.youtube.com/@amberfiglow TikTok - https://www.tiktok.com/@amber.figlow LinkedIn - https://www.linkedin.com/in/amber-figlow-2a951249/ Threads - https://www.threads.net/@amberfiglow

In This Episode You Will Learn About:  EMBRACE a life of authenticity   How to be your BEST self on camera   Developing your brand messaging  The M.E.S.S.Y framework  Resources: Website: www.kimrittberg.com  Join Raise Your Revenue With Video!  Listen to Mom's Exit Interview  Email: kim@kimrittberg.com  LinkedIn: @Kim Rittberg  Instagram: @kimrittberg Youtube: @kimrittbergcontent Get 50% off your first box plus free shipping at factormeals.com/confidence50off with code confidence50off. Get 10% off your first Mitopure order at timeline.com/CONFIDENCE. Download the CFO's Guide to AI and Machine Learning at NetSuite.com/MONAHAN Head to AirDoctorPro.com and use promo code CONFIDENCE to get UP TO $300 off today. Sign up for a one-dollar-per-month trial period at shopify.com/monahan Cancel unwanted subscriptions and reach your financial goals faster at RocketMoney.com/CONFIDENCE. Call my digital clone at 201-897-2553!  Visit heathermonahan.com Reach out to me on Instagram & LinkedIn Sign up for my mailing list: heathermonahan.com/mailing-list/  Overcome Your Villains is Available NOW! Order here: https://overcomeyourvillains.com  If you haven't yet, get my first book, Confidence Creator Show Notes:  Being the most confident version of yourself is the BEST way to succeed in business! No matter who you are, it's normal to feel nervous when it's time to sell yourself and get in front of the camera. Taking the leap of faith to start filming video content will help you connect with your audience and GROW your business! Video strategist and award winning content expert, Kim Rittberg, is here to help us perfect our brand's messaging and share our stories with confidence! It's time to STOP worrying about how you might look or sound and just START today.  

In this episode of Confessions of a Higher Ed Social Media Manager, host Jenny sits down with Alexandra Modafferi, Social Media and Content Strategist at Ramapo College, to discuss an innovative social media collaboration with Montclair State University. They dive into how a shared mascot name sparked a fun, engaging campaign, the role of trending audio in boosting engagement, and best practices for collaborating with other institutions. Alexandra also shares insights on using student-created music, navigating business account restrictions on social media, and the pros and cons of scheduling content.Related Link: https://www.instagram.com/p/DEcv4k6phHX/‍Key TakeawaysCreative collaborations can drive engagement – Ramapo College and Montclair State University leveraged their shared mascot name for a viral social media post.Trending audio enhances content visibility – Choosing the right sound can amplify a post's impact and make it more engaging for audiences.Collaboration logistics matter – Planning file sharing, posting schedules, and caption approvals in advance ensures a smooth process.Use student talent for original content – Tapping into student musicians and creatives can provide unique, royalty-free content.Be cautious with scheduled content – Technical glitches and real-world events can make pre-scheduled posts problematic.‍Behind the Scenes of a Viral Mascot CollaborationAlexandra shares how the idea for the collaboration had been in the works for some time, but the perfect opportunity arose when the New Jersey state government featured college mascots—excluding Ramapo and Montclair State. This snub inspired Alexandra and her team to create their own moment, leading to the birth of the “Rocky vs. Rocky” campaign, which featured both institutions' mascots in a fun, friendly rivalry. The campaign gained traction by using a trending audio clip that added humor and energy to the post.‍Why Trending Audio Can Make or Break a PostWhen asked about the impact of trending music, Alexandra emphasized that the chosen sound was critical to the campaign's success. The unexpected transition between mascots in the video, combined with the trending audio, created a delightful surprise for viewers. She also explained how business accounts can determine whether they have access to certain trending sounds, and shared tips for ensuring that selected audio is copyright-safe.Tips for Running a Successful Higher Ed Social Media CollabFor those looking to try a similar collaboration, Alexandra recommends starting with strong planning. Factors like ensuring access to a mascot, determining file-sharing methods, and deciding who will post the final content should all be ironed out in advance. She also stressed the importance of authenticity—collaborations should feel natural and align with the institution's brand voice.The Risk and Reward of Scheduling ContentAlexandra admitted that she prefers posting content manually rather than scheduling in advance. She's had experiences where scheduled posts didn't go live as planned, causing unnecessary stress. Additionally, she highlighted the risk of scheduled posts unintentionally going out during sensitive moments. Despite this, she acknowledges that scheduling tools can be helpful for teams managing a high volume of content.Guest Name: Alexandra Modafferi, Social Media & Content Strategist, Ramapo CollegeGuest Social: LinkedInGuest Bio: Alexandra is an experienced social media strategist at Ramapo College of New Jersey. She has over a decade of experience navigating the higher education social media landscape. Right out of college she envisioned a creative career in television production and began working with various networks on a number of shows until she realized TV wasn't for her. After that, she did some video editing and then focused on social media for marketing and public relations companies before landing at Ramapo. Alexandra is often struck by how much her production, filming, and editing skills are needed in “social” today.  Alexandra and her student team are dedicated to showcasing the mission of New Jersey's premier public liberal arts college through authentic, engaging content published on the institution's accounts. Mentoring students to unlock their own strengths and discover what they love is the best part of the job. Outside of work, Alexandra is surviving parenting two toddlers with her loving husband while also trying to find a moment to knit or bake something scrumptious. - - - -Connect With Our Host:Jenny Li Fowlerhttps://www.linkedin.com/in/jennylifowler/https://twitter.com/TheJennyLiAbout The Enrollify Podcast Network:Confessions of a Higher Ed Social Media Manager is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too! Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.Attend the 2025 Engage Summit! The Engage Summit is the premier conference for forward-thinking leaders and practitioners dedicated to exploring the transformative power of AI in education. Explore the strategies and tools to step into the next generation of student engagement, supercharged by AI. You'll leave ready to deliver the most personalized digital engagement experience every step of the way.Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register

In this episode, I sit down with Brie Shouppe, a marketing expert and storytelling strategist who helps brands define their identity and craft compelling content. We dive into small business (and entrepreneur) social media strategies, brand messaging, and how to create content that truly connects with your audience.Brie shares insights on common branding mistakes, the importance of defining your "why," and why real stories and real people drive the best engagement. Whether you're just starting out or looking to refine your strategy, this episode is packed with actionable takeaways to help you level up your marketing.Key Takeaways:// The biggest mistakes small businesses make in branding and social media—and how to avoid them// How to balance messaging and design to build a strong, authentic brand// Why trying to be everywhere on social media can hurt your brand// The secret to creating content that truly connects with your audience// How to evolve your content strategy as your business grows// Brie's #1 piece of career advice for marketers and entrepreneursConnect with Brie:LinkedInSee Brie's Work:Everva Systems +The Kraft Co.____Say hi! DM me on Instagram and let us know what content you want to hear on the show - I can't wait to hear from you!Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. ⁠Join our FREE Open Jobs group on LinkedIn:⁠Join now⁠Get the latest from MHH, straight to your inbox: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our email list!⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow MHH on Social: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ |⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ |⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠TikTok⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Everyone starts from scratch. But what if you had to earn six figures a year from the very first day you were in business? That's the challenge Jon Morrow had. He's my guest for the 434th episode of The Copywriter Club Podcast. I asked him about how he did it. We also talked about how he is using A.I. in his business (his approach is pretty good, which is what you'd expect given he's been using it for more than ten years). We also talked about what he would do if he had to start over... he suggested a strategy I'd never heard before. Click the play button below, or scroll down for a full transcript. Stuff to check out: SmartBlogger The Copywriter Club Facebook Group The Copywriter Underground Full Transcript: Rob Marsh:  Would you be willing to work for free—for two full years—in exchange for a simple favor? This is The Copywriter Club Podcast. You already know this but succeeding as a content writer or a copywriter is not easy. And building a reputation when you're just starting out is a huge challenge. But what if you knew that you needed to earn six figures a year, beginning on the day you launch your business. No time to ramp up. No time to figure out client acquisition. No time to create and test the products and services you offer. You have no choice but to succeed at a high-level from day one. What would you do? That's the challenge Content Strategist and founder of SmartBlogger, Jon Morrow, faced. But he did it. He succeeded in creating a six-figure business from day one. Jon shares how he did it and why it was necessary in the first few minutes of our interview. And once you hear what he says, you may find yourself without an excuse for accomplishing big things in your business. Because if Jon can do it with the limitations he faced, you can almost certainly do it even if the world is conspiring against you. I didn't expect this when we set up the interview, but what Jon shares about how he uses A.I. in his business, to write sales letters, create courses, and run his businesses will either frighten you or inspire you to step up your writing game. His approach is impressive. As you listen to this episode, ask yourself these questions: What are you willing to give up in order to get what you really want? How are you diversifying and changing your business in the face of A.I.? What can you do differently to make sure your approach to email actually makes money for your business or your clients? And what can you do to create more connection and community with the people you want to work with? But before we get to all that, this episode is brought to you by The Copywriter Underground. we've been rebuilding our content vault and adding a ton of additional workshops to it. These new workshops are jammed full of practical ideas for building your writing business, creating new products like VIP days, lead magnets and more, getting attention and building your authority, showing up on social media with the right content to attract your ideal clients and lots more. The more templates and training we add to The Underground, the more I realize there is a crazy amount of valuable resources, in addition to monthly coaching and regular copy critiques ready for you to use. And you can get immediate access for less than you spend on a dinner out with your family. Learn more at thecopywriterclub.com/tcu. And now, my interview with Jon Morrow… Jon, welcome to the podcast. As I mentioned just before we started recording, you've been on my list for a long time to have as a guest. I think I've followed you or known of you for close to 15, maybe even more years than that. We'd like to start with your story. So I'm guessing that there might be one or two people in our audience who don't know who you are. So tell us how you got to where you are. Jon Morrow: So yeah, my story has many chapters. So the thing about me that's unusual is that I have muscular dystrophy and I can't really move any part of m...

My guest, Allison Kade is a content marketer, writer, brand journalist, and the founder of Contented, a boutique content marketing agency based in Philadelphia providing content strategy, writing, editing, copyediting, and more. Drawing on her eclectic interests and areas of expertise, her agency focuses on creating content about finance, climate, and health care. Allison Kade's writing has been published in several media outlets, including Fox Business News, Business Insider (now Insider), The Fiscal Times, The Huffington Post, Travel + Leisure, Lifehacker, The Travel Channel, and xoJane. In addition to her work as a content marketer, she is also a money coach who helps people with their personal finance and financial planning. Some topics discussed: What the right content marketing strategy can do for your business The current state of content marketing Utilizing AI in content generation (or not) and how AI will impact content marketing Combining a diverse array of interests and areas of expertise into your work Watch this episode on YouTube: https://youtu.be/jV7y6ZvHzFI?si=RcVWULvCKCBB7hwU  Connect with Allison Kade: https://www.linkedin.com/in/allison-kade-9007804/  Learn more: https://allisonkade.com/  Allison's appearance on Fox Business News: https://www.youtube.com/watch?v=nJBfBjIbvOk&ab_channel=FOX61

The world is drowning in content—most of it bad. So when a creator is doing something different, something that really stands out and challenges the rest of us to up our game, we pay attention. That's why Content Strategist Heather Parady is our guest for the 426th episode of The Copywriter Club Podcast. Heather shared her unique approach to content creation and lays out a roadmap for anyone else who wants to up their content game. Click the play button below, or scroll down for a full transcript.   Stuff we mentioned to check out: The Copywriter Accelerator Fast Track Save the Cat by Blake Snyder Heather's Website The Copywriter Club Facebook Group The Copywriter Underground Full Transcript: Rob Marsh:  Content is everywhere. Almost every business knows that content is one avenue that helps prospects discover and connect with them. I'm not telling you anything new here, most copywriters work with clients who need this kind of content whether it's on social media, regular emails, videos, workshop and webinar content. We even use it ourselves. So when I discover someone who is making cotent that stands out or is even a little bit different, I pay attention. And today's guest on The Copywriter Club Podcast fits that description. Hi I'm Rob Marsh and today I'm speaking with Content Strategist, Heather Parady. I've been watching Heather's content for a while now and I am impressed. She connects ideas from interviews and books and all kinds of other sources to create short video content that grabs attention and teaches with a story, almost always gives me something to think about. This is one of my favorite interviews this year and I think you're not only going to enjoy it, but you'll have a bunch of takeaways to apply to your own business and content creation. Before we jump in, as we wrap up the year I need to let you know that The Copywriter Accelerator as it is today is going away forever. This is the proven business building program used by hundreds of copywriters to start and grow their businesses. And I guarantee it will work for you too. But to get the eight modules, eight blueprints, the bonuses and the coaching calls that go along with it… you need to opt in now. And if you decide to join the Accelerator now, you'll get absolutely free, the program I am working on behind the scenes that will replace it. I don't even have a name for the new thing, just know that it will be worth it. And if you don't agree, you'll get your money back. Go to thecopywriterclub.com/fasttrack for details now. And with that, let's go to our interview with Heather Parady. Heather, welcome to the podcast. I, I'm thrilled to be here. You know, as we were just talking before we started recording, I'm a big fan of yours. I would love to start with your story and how you got to where you are building this list, this following that you have, you know, video producer, all of the things. Yeah. How did you get there? Heather Parady: Well, first of all, thanks for having me on. I was listening to your show and I'm just really impressed with the quality of guests and the topics and how thorough you guys are and professional. It's just really, really valuable, valuable show that I look forward to continually listening to now. I was a therapist, you know, I went to school to sit in rooms with people and hear their problems and sort it out. psychology of trying to figure out why we are the way that we are. And I've always been kind of like a helper. You know, I think through and through, that's really who I am. So it's funny because a lot of people are kind of coming to me for like the media side of stuff. They're like, video editing and all this stuff. And I'm like, that's something that I'm learning how to do. It's not something that I've been doing all along. What I've been doing all along is sitting with people and reading books on Adler and Carl Jung and stuff like that.

Get ready for a powerhouse interview with  @MillieAdrian  AKA Modern Millie!

On this episode of the Giants Huddle podcast, John Schmeelk is joined by former Giants defensive lineman, Markus Kuhn, who is now the Giants German Brand Ambassador and Content Strategist. He discusses returning to the Giants in a new role, how passionate the German fans are for American football, and what the atmosphere will be like at Allianz Arena.See omnystudio.com/listener for privacy information.

As the host of The Podcast Space, I've seen firsthand what makes podcasts soar to success. It's not just about consistently releasing content or maintaining high quality—it's about having a (bold) vision, pushing the envelope, and ensuring you're not navigating this journey alone. That's where a podcast content strategist comes into play.What is a Podcast Content Strategist?A common misconception is that podcast strategists are interchangeable with podcast producers or editors. However, these roles are distinct. While an editor hones in on the technical aspects and aesthetics of audio and written content, a strategist takes a comprehensive, data-driven approach to ensuring the content aligns with your brand, audience, goals, and market trends.Understanding Your Demographics: The Key to Podcast SuccessA podcast strategist delves deep into the analytics of your podcast, examining your data, demographics, and audience behavior. Whether you're launching a new podcast or hoping to reinvigorate an existing one, understanding your audience through analytics is essential, guiding decisions on content format, length, and themes.Chapters:01:22 Role of a Podcast Strategist03:14 Data-Driven Podcast Strategies05:36 Maximizing ROI and Listener Engagement07:48 Effective Marketing and Platform Optimization09:58 Reviewing Marketing Actions and Accessibility11:34 Content Mismatch in Podcasting13:12 The Role of a Podcast Strategist13:32 Navigating Podcast Platforms and Tools14:01 Best Practices for YouTube Podcasts15:55 Monetizing Your Podcast Effectively17:06 Leveraging Expertise Over Volume19:09 Crafting a Unique Podcast Strategy19:47 Conclusion and Next StepsResources mentioned in this episode:Let's work together to grow your podcast:https://bit.ly/PPodPartyFor the full list of links, resources and show notes, please visit:https://www.thepodcastspace.com/podcast/s2-82-what-is-a-podcast-content-strategist-and-why-does-your-podcast-need-oneSubscribe to the Podcast on Audio Platforms: https://bit.ly/3Y4bF2c Subscribe to our newsletter for more Podcast Tips: https://thepodcastspace.ck.page/32680fa82e

Morrissey, Taking Back Sunday, Alkaline Trio, Streetlight Manifesto…For dedicated fans, these are bands that bring back memories of checkered Vans shoes, studded belts, and paper wrist bands from each show.But some of them haven't toured in years.So to see them all on one festival poster 20 years after their heyday made fans think it was too good to be true. It wasn't, and it lived up to the hype.So in this episode, we're talking about all the good - and questionable - marketing that went into the When We Were Young Festival.With the help of our special guest, Head of Content Marketing at CoreWeave, Brooke Gocklin, we're talking about painting the picture, building a community of advocates, and delivering on the hype.About our guest, Brooke GocklinBrooke Gocklin is the Head of Content Marketing at CoreWeave. Prior to joining the company in July 2024, she was the Editor-in-Chief at Contently, where she led content strategy and editorial direction for The Content Strategist and The Freelance Creative. Brooke is a recognized expert in content marketing, with a particular focus on the evolving role of AI in business. At Persado, an AI-language generation company, Brooke honed her skills in content creation for AI-driven solutions. Her deep understanding of technical products positioned her as a subject matter expert in the evolving AI space. Her work, featured in Adweek and Content Marketing Institute, reflects her deep understanding of how to craft impactful content strategies and engaging narratives that resonate with target audiences.What B2B Companies Can Learn From the When We Were Young Festival:Paint the picture. Show your audience what doing business with you would look like. When they're able to visualize the tangible benefits of becoming a customer, it makes it that much easier for them to sign on the dotted line. For the When We Were Young Festival, the organizers made a poster with album covers of all of the bands who would be performing. Ian says, “[It's] brilliant, right? You have to show people what it would look like. I have found over the years that if you can mock something up, it's so much easier, right? It's much harder to get an idea of something in a Google doc.” So paint the picture. Mock up an idea of what your product looks like for your audience.Build a community of advocates. Bands like Fall Out Boy, My Chemical Romance and Taking Back Sunday have created communities of fiercely loyal fans. Brooke says, “And so that means that when you see all of these bands coming together, the reaction is, is this even real? But two, it gives you a sense of like, ‘Oh my gosh, I have to be there. And I have to tell my friends about this.' And so I think that for B2B marketers, you know, really leveraging customer advocates or people who are just really excited about your product or service to amplify your message builds trust in a wider audience. So choose customers who love you, who love your product, who love your service and leverage them to tell others about you.”Deliver on the hype. You can tease about a product or service as much as you want, as long as it delivers what it promises. Brooke says, “When We Were Young created a massive buzz with a huge lineup. They also did a lot of teasers, but most importantly, they really backed it up with a well organized incredible event. Credibility is so important. So you can't just hype something up whether that's your product or service. And not have it live up to expectations. So as marketers, I think it's really crucial when you're thinking about B2B, to build trust and credibility from the get go. So whether that means that you're creating content that is factually accurate and all of the products and features, functionalities live up to what you're selling them as. That is important, right? So you need to establish your brand as a go-to resource, but you do that by being credible.”Quotes*”As far as how I think about content, it's really like connective tissue. I think it's at the core and at the center of a brand story. So, you need content to be able to bring people into the funnel. You need content as they're exploring, getting to know you. You need content when they're at that purchasing stage, or even after they become a customer, you still need them to engage with you. And you need to be putting out ideas that provoke some sort of thought and that's valuable to them.”*”Really good content marketing is about creating value for your audience and really helping them solve their problems. So my approach has always been: start with the audience. What do they care about? What are their challenges? And then craft content that speaks directly to those needs. I think that that is a key differentiator when it comes to content strategy.”Time Stamps[0:55] Meet Brooke Gocklin, Head of Content Marketing at CoreWeave[3:10] When We Were Young Festival's Unique Marketing Tactics[8:11] Nostalgia and Community Building[19:39] Marketing Lessons for B2B[22:31] The Power of Loyal Fan Bases[23:14] Leveraging Customer Advocates in B2B Marketing[24:09] Building Online Communities[26:54] Activating a Community[29:43] Delivering on the Hype[31:40] Content Strategy and Its Importance[34:11] Successful Content Campaigns[37:16] Measuring Content ROI[39:38] Exciting New Projects at CoreWeave[41:06] Advice for New Heads of ContentLinksConnect with Brooke on LinkedInLearn more about CoreWeaveAbout Remarkable!Remarkable! is created by the team at Caspian Studios, the premier B2B Podcast-as-a-Service company. Caspian creates both nonfiction and fiction series for B2B companies. If you want a fiction series check out our new offering - The Business Thriller - Hollywood style storytelling for B2B. Learn more at CaspianStudios.com. In today's episode, you heard from Ian Faison (CEO of Caspian Studios) and Meredith Gooderham (Senior Producer). Remarkable was produced this week by Meredith Gooderham, mixed by Scott Goodrich, and our theme song is “Solomon” by FALAK. Create something remarkable. Rise above the noise.

Today, we have a podcast first... Brand Message & Content Strategist, Jen Liddy is joining us for the 3rd time on Coach Business! We always have a great conversation but today we're talking specifically about marketing, messaging, and what we're not putting up with anymore... I think many of you will be able to relate. Join us as we discuss: - The foundational work of talking about your stuff so your audience gets it - Being stuck in marketing hell - What we're not putting up with anymore (in life and business!) - Getting clarity and knowing your values/what you want "I'm fatigued by large group programs and unused courses... At this point in my business, I want somebody's eyes on my stuff." Listen in and consider where you are just getting by, making do, adhering to someone else's expectations, or repeating an unhelpful pattern. Added bonus: uplevel your mindset and your messaging while you're at it! Visit Jen's website HERE. Click "Buy the Backstage Brilliance Marketing Toolkit" and enter code "Caryn" to get it for free. Thank you, Jen! Click HERE to purchase The Values Workshop ($33), or reach out for more info. ---- ** If you enjoyed this episode, make sure to hit that subscribe button, like, and/or leave a comment. I appreciate each and every one! ** Prefer video (with closed captioning)? Head to YouTube: https://youtu.be/cflMk1etGIw ----- Learn more about Jen and her work at jenliddy.com. Check out her podcast: Content Creation Made Easy and/or sign up for her newsletter for all the messaging and marketing goods! ----- To learn more about me, Caryn Gillen, and the work that I do with high-integrity coaches and remarkable humans… Sign up for my weekly newsletter, The Playbook. Connect with me on social: I'm @caryngillen in all the places Or grab this free resource I made just for you! 5 Ways to Make Coaching Your Marketing. You can also get strategic about bringing in more money with the ⁠How To Get More Clients Intensive⁠. If you think I'm the coach for you, you're probably right! Message me to connect and we can figure out together where you fit.

André, The Impulsive Thinker, sits down with Heather Parady, a storyteller and content strategist, about life's major transitions. As former professionals in vastly different fields, André and Heather dive into the fear, shame, and excitement of changing careers. They both discuss the importance of not conforming to outdated rules and stereotypes. Whether you're looking to switch jobs or navigate a personal shift, this episode offers genuine insights into embracing change and pursuing what truly lights you up. Perfect for ADHD Entrepreneurs looking to grow and find clarity. Check out her channel.   Check out the ADHD Transform Journey™ that is now available. Download The Sh!t List™, my weekly planning tool. We want to hear from you! Please send show ideas, questions, or feedback to podcast@theimpulsivethinker.com and join our newsletter Impulsive Thought. Watch the podcasts on YouTube and connect with me on LinkedIn. Check out our website.   Guest: Heather Parady began her career as a therapist before exploring her talents as a photographer. Today, she is a renowned Storyteller, Content Strategist, and storytelling whisperer, helping others craft and communicate their narratives effectively. Heather's unique blend of skills allows her to focus on structure, authenticity, and engagement, guiding Entrepreneurs through transformative storytelling processes. Her journey from traditional roles to innovative storytelling embodies her commitment to personal growth and the power of narrative in business.  

On this week's episode, I sit down with former Lawyer turned Content Strategist, Breana Hampton. We discuss how a career pivot during COVID moved her toward what she does today, why your hooks are what's causing your low engagement, how to defeat Imposter Syndrome as a content creator and our potential cooking YouTube channel. To work with Breana directly, visit: https://stan.store/iambreham

Get out the popcorn because this show is a binge. Snacky, even. Either way, you won't regret indulging in this episode because every minute is a golden nugget of goodness! Here's why: Some people are born storytellers, others need to find the right medium first. But we all have stories to share, and Krystal Proffitt--Podcast Coach, Content Strategist, and host of the award-winning show The Proffitt Podcast--specializes in helping content creators create with confidence and has published over 1,300 podcast episodes, so she knows what it takes to keep creating year after year. Krystal teaches content strategy, repurposing, branding, and marketing through her podcast, digital courses, and YouTube channel dedicated to content creation. She also appears as a Content Expert on other YouTube channels such as Buzzsprout and Streamyard. On today's episode, we learn about Krystal's journey from being a stay-at-home mom to becoming a successful podcaster and coach. Since this is a podcast about writing, the conversation naturally focuses into the importance of storytelling, finding one's voice, overcoming self-doubt, and the significance of consistency in writing. Krystal shares how she keeps her audience engaged by creating thoughtful content and always remembering to keep it fun while meeting her professional goals. Krystal even shares a personal anecdote about when she helped a family member preserve a family story. The episode wraps with reflections on the value of feedback and documenting ideas for future projects. If you're launching a podcast, or if you already host a podcast and are having trouble keeping the content fresh, connect with Krystal--she's dedicated to helping fellow podcasters get the results they're after. You can get her FREE 5-minute podcast bootcamp here: https://krystalproffitt.com/podcastbootcamp/ Chapters 00:00 Introduction and Background 04:16 Transitioning from Blogging to Podcasting 07:53 Using Voice Typing to Overcome Writing Challenges 09:50 The Importance of Having Fun in Content Creation 13:08 Inspiration from Other Content Creators 14:49 Knowing Your Audience and Addressing Their Needs 16:07 Using Language and Voice to Connect with Your Audience 16:53 Finding Joy and Fun in the Creative Process 17:59 Balancing Multiple Creative Projects 19:04 Setting Realistic Content Creation Goals 20:19 Prioritizing Non-Negotiables in Content Creation 21:13 Adapting and Experimenting with Podcasting 22:09 Lowering the Bar and Setting Realistic Expectations 22:55 The Power of Consistency and Developing Habits 23:45 The Impact of Handwritten Letters and Personal Connections 26:41 Working with Family to Preserve Memories 32:35 The Process of Self-Publishing and Setting a Launch Date 34:58 The Importance of Feedback in the Writing Process 37:42 Marketing Strategies for Self-Published Authors 38:30 Choosing the Right Size and Format for Your Book https://www.diybook.us/ where hundreds of writing prompts and motivational tips are available to help you finally realize your goal of finishing and printing your book. Get started today for FREE.

**We're off this week, recovering from #VARTECH2024, but as a prelude to the episode we recorded there on website design and social media, here's a flashback to one of our most popular episodes with Barcoding's Krystal Cotriss! See you next week with a new ep!**  Originally released July 21, 2022 -------------------------------------------- Having smart content, a strong message, and an understanding of your audience is a great place to start marketing, but without great design, it's just so many words. We turned to an expert, Krystal Cotriss, Lead Designer & Content Strategist with Barcoding, Inc., who stresses the importance of design to attracting customers, making a good impression, and driving engagement. She'll help us explore free or low-cost tools anyone with little to no experience could use, from photos to fonts and beyond. We're also talking website design (one of John's pet peeves) and some design aesthetics and clichés that Krystal is “over.” Check out her post and bookmark all of the handy links!   #VARValue – Let's say someone is looking to hire a designer or employ some freelancers. What should they be looking for, asking about, or expecting?   Krystal's blog with a plethora of free resources: https://krystalcarpintieri.medium.com/free-design-resources-for-designers-marketers-more-e6b8bb3dbf0e Kel Lauren's Best Free Design Resources: https://youtu.be/myYwUoXfxt4    TEConnecting with us: Krystal - Samsung Galaxy S22 Plus Dean - Cancer Genome Scanner & Companies Making the Most Money Per Second John - Alexa speaking as the voice of a deceased loved one    Keep in Touch! Email - TEConnect@bluestarinc.com LinkedIn - https://www.linkedin.com/company/blue-star Submit your topic ideas - https://www.bluestarinc.com/en-us/about-the-company/bluestar-teconnect-podcast Subscribe to the BlueStar Nation Newsletter - https://nation.bluestarinc.com/#subscribe 

This week's episode is a repost from my friend Jenna Knapp and her Dear Self With Love Substack. Note: This was not supposed to be a podcast. Jenna originally sent me a Google Form asking me to share my experience as a Dear Self With Love planner user. My intuition instantly wanted to respond to these questions, but instead of typing the answers out; I connected my computer to my microphone, put my headphones on, and hit record (and let's be honest, did a few practice sessions). I knew I wanted to use my voice, in a big and bright way that shows you who I am, imperfections and all. Visibility is not always easy for me despite being on two cooking TV shows including Chopped! on the Food Network. My comfort zone lies in interviewing others. This time, I decided to try the other side of the mic and answer Jenna's questions. As you will hear, this is more than just a planner. It is a way to approach life and offers a deep connection to Jenna and her community.Listen to the episode on Apple Podcasts, Spotify, or your favorite podcast platform. What's in This Episode:Jenna first asks me to share more about what I do. As a Food Stylist, Content Strategist, and Podcast Host, I talked about how I support my clients to see content creation as a dream world — a space to play and invent. I teach them to listen to their tiny whispers that come from inside them vs. seeing me as a marketing guru telling them what they should do. In my opinion, content is really energy. If you've ever experienced someone telling you that they "love your energy," it's exactly that! Creating the channel for your unique energy to be expressed.Jenna invites me to share my personal definition of self-love. For me, it's layered and nuanced. It encompasses things that I wouldn't have answered, even just a few months ago. It's loving ALL the parts of me, including those that aren't perfect, get it wrong, and are experiencing feelings like deep grief. It's accepting all those parts so that I can show up to work, to create content from the most honest place possible.Jenna wraps up with a future-based question — "How are you supporting your future 2025 self currently?" Deciding to use my voice and get vulnerable with Jenna's community (and you) is how I'm taking care of my future self presently. Being visible is something that I teach my 1:1 content strategy clients, participants of The Content Retreat, and members of my new Confident Content Collective. Recording these responses was me leaning into my future self, stepping into a new chapter of my own visibility. Curious, tell me in the comments, how are you leaning into your future self, what does it look like to step into their shoes? Topics Covered:My definition of self-love and how it's changing through a challenging seasonWhat's my definition of content and how it can support you and your dreams My journey with the Dear Self With Love Planner over the past two years My two favorite parts memorables (as a way to connect with my kids) and mirror affirmations Using the planner as a practice to end my months and cast out my future self Writing the year ahead letter as part of my practice and forgetting the “special place” I put it We can't wait to hear your thoughts about this episode. Leave a comment below!xo Chef CarlaPS: If these ideas and concepts around creating content from an aligned place interest you. I invite to join us live online for the preview of opening day of The Content Retreat Saturday 9/21/24 and if it's aligned join us for the full experience Sunday 9/22/24. Here is the Content Retreat Schedule (all times are EST)Saturday 9/21/24 4 p.m.–4:30 p.m.: Welcoming circle: The Confident Content Framework4:30 p.m.–5:30 p.m.: Connecting to Being Seen and Lucid Living with Dulce Ruby: Artist, Spiritual Alchemist, and Modern Curandera5:30 p.m.–6:30 p.m.: Breathwork for Activating Visibility with Stephanie Pereira Lima: Soul Leader, Breathwork Guide, and Reiki Master 6:30 p.m.–7 p.m.: Closing circle and wrap-upSunday 9/22/249 a.m.–-9:15 a.m.: Opening Circle & Cacao Ritual: Connecting to Your Why9:15 a.m.–10:15 a.m.: The Content Mind Map & Aligned 90-Day Plan with Meg Burton Tudman & Carla Contreras10:15 a.m.–10:30 a.m.: Coffee break10:30 a.m.–12:00 p.m.: Focused + Flow Sprint with feedback12:00 p.m.–12:30 p.m.: Connection, sharing, and support 12:30 p.m.–1:30 p.m.: Nourishing lunch & stretch break1:30 p.m.–3 p.m.: Focused + Flow Sprint with feedback3 p.m.–-3:15 p.m.: Coffee break3:30 p.m.–4 p.m.: Closing circle and wrap-upJoin My Community:WebsitePinterestInstagramSubstackDisclaimer: Always seek the counsel of a qualified medical practitioner or other healthcare provider for an individual consultation before making any significant changes to your health, lifestyle, or to answer questions about specific medical conditions. This podcast is for entertainment and information purposes only. Get full access to Nourishing Creativity at chefcarla.substack.com/subscribe

Uncover the power of branded search and the impact of brand reputation in the cannabis industry. Learn from Stella Morrison, Founder and Content Strategist at CannaContent about the importance of establishing authority and maintaining a positive brand image.   Connect with Stella on LinkedIn: https://www.linkedin.com/in/stellamorrison/

WGSN has been tracking a rise in appetite for outdoor adventures including glamping and nighttime activities. In this episode, we discuss this expanding demand and detail key trends shaping the future of sports and outdoors. Senior Insight Strategist Cassandra Napoli hosts this chat with our Sports & Outdoor experts – Content Strategist, Caitlin Folgner, and CMF Senior Strategist, Jennifer Birch. From soft adventure to easily accessing health and wellness benefits of the outdoors for new participants, get on board the opportunities and design directions this movement presents.We've been forecasting the rise of rugged luxury bringing modern convenience and rich comfort to camping, where travellers can enjoy the outdoors leisurely without having to invest in new luxury gear amid a cost of living crisis. Listen in on how brands can strategise around colour, materials, and product development trends for hardware and apparel across industries.

SEASON ONE FINALE ✨Myriah Towner is a storyteller, curator and designer. Myriah is the Creator of the non-profit organization, Black Farmers Stories. Established in 2018, Black Farmer Stories is a project created to prerserve the history, legacy and argricultural knowledge of Black farmers through storytelling and multi-faceted media. In addition to her documentary work, Myriah's editorial work has been featured in The Daily Telegraph, Chronicle & Journal, and The Content Strategist. Myriah and I met when we were both working at the Georgia Organics Conference in 2017 and we've managed to find many ways to work together since then. Through this discussion, we talk about Myriah's journey of living in London, discovering her love of farming, and utilizing her journalism degree to preserve the knowledge of the generations before us. I'm very excited to share this conversation with you today! Support Myriah and Black Farmers Stories here : https://www.blackfarmerstories.com/aboutLearn more about Just Enough Studio space here : https://justenoughstudio.co/Follow along @blackfarmerstories @justenoughstudioSupport the Show.

My special guest Fanny Dunagan, a renowned LinkedIn expert and CEO and Content Strategist at Pathlynks LLC. Fanny shares her inspiring journey of reinvention from a civil engineer to a business consultant, and eventually, a successful entrepreneur specializing in LinkedIn marketing for tech companies. She emphasizes the importance of leveraging personal strengths, building a personal brand, and utilizing LinkedIn as a powerful tool for professional growth and connection. Fanny also provides actionable tips for creating engaging content on LinkedIn and stresses the significance of authenticity in today's digital age. Episode Minutes: Minute 9: Building Pathlynks and Finding Confidence Minute 14: Niche Marketing and Strengths Minute 17: LinkedIn Strategies and Personal Branding   To find out more about my work, please visit Dana Williams Consulting. LinkedIn. Instagram. Email: hello@danawilliamsco.com  

Meet Miry, Vik,  Nhu + Kyle. They're here to help you unlock sustainable impact through recurring giving! Recurring giving isn't just a fundraising strategy; it's a catalyst for sustainable impact. In this Responsive Nonprofit Summit Reply, they're sharing actionable insights, best practices, and innovative approaches to cultivate and maintain a successful recurring giving program. Tune in for a rich conversation with tools and tips to amplify your mission and engage your supporters.

In today's episode, I talk with my friend and fellow physical therapist entrepreur, Dr. Spencer Lalk, DPT. Dr. Lalk is a physical therapist renowned for his innovative approach to patient care. He has collaborated with leading health systems across the United States to elevate education, incorporate leading technology, and improve patient outcomes. As the founder of MedStory Media, Dr. Lalk empowers qualified health professionals to share their expertise with a global audience. Discover more about his work and insights by following him on Instagram @Lalkhealth.  

On this week's episode, we're diving into the dynamic world of social media with Amber Figlow, a Content Strategist, Creator, and Speaker. Amber empowers women business owners in the creative industry with her passion for digital innovation and emerging trends. She shares strategies for authenticity, building a strong online presence, and practical advice for navigating social media. Get ready to be inspired by Amber's profound insights.More about Amber!Amber Figlow is a dynamic Content Strategist, Creator, and Speaker specializing in empowering women business owners within the creative industry. With her digital prowess and passion for innovation, she has become a trusted guide for hundreds of small business owners, leveraging her expertise as a content ecosystems expert to help them navigate the complexities of the online landscape. Through her digital offerings, Amber has made a significant impact, providing invaluable insights and strategies to propel businesses forward in the ever-evolving world of social media.Connect with Amber!Instagram: https://www.instagram.com/amberfiglow/ TikTok:  https://www.tiktok.com/@amber.figlow?lang=enWebsite: https://www.amberfiglow.com/Connect with Brianna!Instagram: @mombossinaustinLinkedIn: linkedin.com/in/briannademikeFollow the Podcast on Instagram: @badassbasicbitchLove the podcast? We would love if you would leave a review!Thank you to this week's sponsors!Air Doctor: Head to airdoctorpro.com and use promo code BBB, you'll receive UP TO $300 off air purifiers! 

Welcome back, wanderer. Today, we're joined by Emily Leonick. With seven years of experience in the gaming and tech industries, Emily is a seasoned Narrative Game Producer and Content Strategist known for her exceptional storytelling prowess and project management skills. Join us as we explore 'The Resurgence of Text-Based Games and Visual Novels' and uncover the evolving landscape of immersive storytelling in gaming. Grab a seat and join in. Emily's Links: -> ⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠ -> ⁠⁠⁠⁠⁠⁠Twitter⁠⁠⁠ -> ⁠⁠Website⁠⁠ The Corner of Story and Game: -> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Discord⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ -> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ -> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ -> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Twitter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ -> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠TikTok⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ -> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Threads⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ -> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Bluesky⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ -> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ -> Email: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠gerald@storyandgame.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Please let me know if you have any questions or comments on this or any other episode. Be sure to subscribe to the podcast to hear more conversations with professionals in the video game, tabletop, and fiction industries. #EmilyLeonick #GameProducer #Writer #WritingAdvice #DigitalGameDesigner #NarrativeDesign #TextBasedGames #StorytellingInGames #VideoGameStories #TheCornerOfStoryAndGame

Sara McCaskey is the Content Strategist at Surfboard. Surfboard is modern governance software for your board of directors. The second of two episodes, Sara and I talk about turning Board Engagement into a pleasant experience. We cover: Why are people frustrated with board management? The good news: improving your board management practices is actually very attainable Simple, tactical strategies for making board management less stressful and more valuable We welcome support of the Nonprofit SnapCast via Patreon. We welcome your questions and feedback via The Nonprofit Snapshot website. This podcast is powered by Pinecast.

Sara McCaskey is the Content Strategist at Surfboard. Surfboard is modern governance software for your board of directors. The first of two episodes, Sara and I talk about Increasing board engagement. We cover: The current state of nonprofit board engagement Why this is a problem for nonprofits What do you do about it? We welcome support of the Nonprofit SnapCast via Patreon. We welcome your questions and feedback via The Nonprofit Snapshot website.

“Do things that are going to improve your life and you'll see it will positively impact everything. Don't be afraid to try something different, weird or uncomfortable. This will only add value to your life,” - Hanan Harb Sahourieh, Author of "Everybody, Be Cool!", Learning & Marketing Content Strategist and "Your Workplace BFF" Join us for an exciting chat with Grace and our special guest, Hanan Harb Sahourieh! She's the brilliant mind behind "Everybody, Be Cool!", a guru in Learning & Marketing Content Strategy, and the ultimate "Your Workplace BFF".  This conversation is about to be a game-changer! In this episode we'll dive deeper into these key takeaways: The Generational Push & Pull. As the workforce embraces flexibility, how do we navigate the clash of generations and differing beliefs about office space? And what does this mean for achieving that elusive work/life balance? Healing & Resolution. Hanan deeply shares a personal experience of overcoming workplace challenges, highlighting the importance of healing and resolution in professional relationships. Sometimes, understanding and empathy can be the keys to moving forward. The Power of Your Personal Brand. Learn how to craft your own personal brand toolkit with Hanan's expert tips. From owning your career path to boosting confidence, she'll show you how to stand out in a crowded job market. Choose Kindness. What would happen if you brought kindness and positive energy into the space you inhibit? Listen as Hanan illustrates how simple acts of positivity can ripple through your professional life, leaving a lasting impact on both you and those around you. Use the Tools. From therapy to career coaching, Hanan reminds us to take advantage of the resources available to us. After all, investing in our well-being and professional development is always in style! If you're looking to celebrate connection and community, tune in for this special episode. With so much love & gratitude, Grace

Frank Schaeffer In Conversation with podcaster, speaker, and content strategist Tia Levings, exploring her life and work and the themes of her book, A Well-Trained Wife._____LINKShttps://tialevings.comhttps://www.lovechildrenplanet.com/events/in-conversation-with-frank-schaeffer-tia-levings_____I have had the pleasure of talking to some of the leading authors, artists, activists, and change-makers of our time on this podcast, and I want to personally thank you for subscribing, listening, and sharing 100-plus episodes over 100,000 times.Please subscribe to this Podcast, In Conversation… with Frank Schaeffer, on your favorite platform, and to my Substack, It Has to Be Said.Thanks! Every subscription helps create, build, sustain and put voice to this movement for truth.Subscribe to It Has to Be Said. Make More with Matt HeslinExplore strategies to thrive financially, build legacy, and enhance life experiences.Listen on: Apple Podcasts SpotifySupport the Show._____In Conversation… with Frank Schaeffer is a production of the George Bailey Morality in Public Life Fellowship. It is hosted by Frank Schaeffer, author of Fall In Love, Have Children, Stay Put, Save the Planet, Be Happy. Learn more at https://www.lovechildrenplanet.comFollow Frank on Substack, Facebook, Twitter, Instagram, Threads, and YouTube. https://frankschaeffer.substack.comhttps://www.facebook.com/frank.schaeffer.16https://twitter.com/Frank_Schaefferhttps://www.instagram.com/frank_schaeffer_arthttps://www.threads.net/@frank_schaeffer_arthttps://www.youtube.com/c/FrankSchaefferYouTube In Conversation… with Frank Schaeffer PodcastLove In Common Podcast with Frank Schaeffer, Ernie Gregg, and Erin Bagwell

In this episode, Ashley sits down with Bjork and explores the journey from casual kitchen moments to creating a successful content business with his wife, Lindsay. Bjork shares valuable insights on evolving content strategies, digital marketing, and the importance of loving the content creation process. Practical advice is provided for those starting from scratch, emphasizing the significance of market research, picking the right platforms, and focusing on content quality.Bjork also discusses the shift from service-based beginnings to productized businesses and the importance of adapting to industry changes. This episode is a comprehensive guide for aspiring content creators and business owners looking to understand the dynamics of digital content and monetization.Subscribe now for your weekly dose of content wisdom, direct from the content marketing experts to your kitchen table.Website:https://contentyum.com/Socials:https://www.instagram.com/contentyumm/https://www.linkedin.com/company/contentyumhttps://www.tiktok.com/@contentyumhttps://www.facebook.com/contentyummhttps://www.youtube.com/@Content-Yum

Today's guests are our friends Jessica and Brandon from the Sugar Daddy podcast. Jessica and Brandon share their story of deciding to start a podcast, as well as the benefits of working with a financial planner. You'll hear how having an expert on your side with a duty to serve you best can help ignite your wealth building journey and save you from headaches trying to DIY. This couple also gives some stellar money and parenting advice that you do not want to miss!   In this episode, we chat about: The benefit of expertise Ways couples can level up their money talks Intentional parenting tips for finances   ABOUT WITH TODAY'S GUEST:  Brandon Norwood is a licensed financial planner, and owner of Oak City Financial, a financial planning business. Oak City Financial LLC has been a WRAL Voters' Choice Award finalist the past three years in the financial services category. He has been in the financial services industry for over a decade and started his career at Fidelity, later moving to New York Life, before starting his own firm. He serves as co-treasurer on the executive board for WakeUp Wake County, a local nonprofit focused on advocacy that leads public engagement on housing, transportation, climate change, and other land use issues in the Triangle. He is also an adviser with the startup, WhiteFlag Inc., a mental health app that provides immediate customized peer support that is currently working on their series A fund raise. Brandon attended the College of Charleston and has a BS in Corporate Communications. Jessica Norwood works as the Global Sales AI and Content Strategist for a Fortune 100 company. Jessica has authored the award winning Your Hair is Magic line of children's books and is a co-host of The Sugar Daddy Podcast, focused on financial literacy for elder millennials. “Your Hair is Magic: Bed Head” was featured on LIVE with Kelly and Ryan on ABC in 2021, and was most recently read live by Sarah “Fergie” Ferguson, The Duchess of York. In 2022, she earned her Lean Six Sigma green belt, was a Social Impact Scholar for The Leadership Consortium (Harvard Business School) and was named a Mover & Shaker by Cary Magazine. She earned her B.A. in German from the College of Charleston, an M.Ed. in Administration from the University of South Carolina, Columbia, and an M.Ed. in Divergent Learning from Columbia College. Jessica lives in North Carolina with her husband, Brandon, two children and one year old Doxiepin, Remi. ABOUT WITH TODAY'S GUEST:  thesugardaddypodcast.com Instagram @thesugardaddypodcast Facebook @thesugardaddypodcast   ABOUT PRICE OF AVOCADO TOAST: Listen in with Haley and Justin Brown-Woods, married millennials picking up the pieces from the financial fiasco they created as a young couple.  They want to normalize conversations about money and learn from others on the path towards financial empowerment. Whether you are just getting started on your debt-free journey, or if you are really starting to hit your stride, this podcast is for YOU!  Join weekly as they interview some others who have done it the right way, the wrong way, and every way in between. Avocado toast may cost a pretty penny, but that doesn't mean it can't be in your budget! FIND HALEY AND JUSTIN ONLINE + SOCIAL MEDIA HERE: Price of Avocado Toast Instagram Price of Avocado Toast Twitter Price of Avocado Toast on TikTok Price of Avocado Toast Facebook Join the Price of Avocado Toast Newsletter OTHER LINKS: Apply for 1:1 Coaching With Haley & Justin Price of Avocado Toast customizable 12 month budgeting template Digital downloads   RECOGNITION: Audio engineer: Garrett Davis Podcast Support: Weir Digital Marketing

In this episode of Content in the Kitchen Nik Ranger delves into the significance of internal linking within an SEO strategy. Nick emphasizes the value of internal links in enhancing user experience and outlines a robust internal linking optimization framework. She discusses the use of machine learning tools like Screaming Frog, SEMrush, Ahrefs, and specialized AI tools like InLinks and LinkBERT to automate and optimize internal link placement for maximizing SEO impact.This episode is packed with practical advice on developing intentional and purpose-driven internal links, from understanding PageRank and content relevance to avoiding link spam and distributing link equity effectively. Nik also highlights the broader strategies for building a solid internal link foundation, especially for e-commerce sites, and shares his secret sauce and favorite tools for SEO success.Subscribe now for your weekly dose of content wisdom, direct from the content marketing experts to your kitchen table.Website:https://contentyum.com/Socials:https://www.instagram.com/contentyumm/https://www.linkedin.com/company/contentyumhttps://www.tiktok.com/@contentyumhttps://www.facebook.com/contentyummhttps://www.youtube.com/@Content-Yum

Vanderpump Rules is proof that a spinoff can not only be hugely successful, but be its own Sexy Unique Content. Not only did the show capitalize on the success of Real Housewives of Beverly Hills, but on the star power of Lisa Vanderpump.Those are a few of the things we're talking about today with the Senior Content & Communications Manager at UserGems, Amber Rhodes. Together, we explore the marketing lessons of Vanderpump Rules, including capitalizing on the moment, using character-driven storytelling, and much more. About our guest, Amber RhodesAmber Rhodes is Senior Content & Communications Manager at UserGems. She joined the company in December 2021 as a Content Marketing Specialist. She is also the host of the podcast Everything's Coming Up Marketing. Amber previously served as a Content Strategist at EmberTribe and a Communications Specialist at Galactic Fed. Outside of work, she likes to watch reality TV, read and hang out with her beagle.  What B2B Companies Can Learn From Vanderpump Rules:Capitalize on the moment. Take advantage of what's working or effective and make the most of it. Lean into that strategy or tactic and see where it takes you. Ian says, “A lot of marketers try to capitalize on the moment, when they're trend-jacking or doing things like that. And you see a lot of great marketers creating moments, too.” Vanderpump Rules is a great example of capitalizing on the moment, because Bravo was seeing the success of Real Housewives of Beverly Hills, and combined that with the screen time and star power of Lisa Vanderpump to create a massive hit they knew would work, because it had already been proven popular on Real Housewives.If it ain't broke, don't fix it. If you are already seeing results with your marketing, keep it going. Amber says that for your audience, “Sometimes people just like what's comfortable. They like the consistency, the repetition, the comfort. They like coming back to the same things. You don't need to always push it.” This applies to Vanderpump Rules too. Amber says, “The original cast is pretty much what stuck around. There was a time where they tried to add in new people and the audience was not having it. There was something about the lightning in the bottle of the original cast, and when they tried to add in other people and manufacture drama in that way, it just didn't work.”Use character-driven storytelling. Focus on the people, their personal stories, their drama. Ian says, “The character is the key thing here. And in the B2B world, we are trying to create characters out of real people, out of the CIO or the VP of data. And we do an absolute crap job of creating the character a lot of times. They're not quirky, they're not weird. They aren't mean or spiteful. They don't do all the things that make people human. And I think if we stop telling stories with rose-colored glasses, then perhaps we would find more authentic storytelling and more believable storytelling. Tell stories that have thorns, not just roses.” Vanderpump Rules is compelling because it explores a range of human emotion, not just the positive. Quotes*”I'm trying to find the feedback loop between social and content. How do we use content to distribute on social? How do we use social to listen to conversations that should then be content that we are creating? And create that wheel so that we're always having fresh conversations about the topics that we need to educate our audience on.”*”Original research is going to be a big differentiator for content teams. We'll ask the questions the same way that you do. No one else will be able to put your own spin on that data like you do.”*”I think that probably the best thing that you could do is ask for help early and often. You'll want to prove yourself [as a new content marketer], but there's only so much that you can actually know. So I think asking a lot of questions early and often, and getting used to setting expectations only helps everyone.”Time Stamps[0:55] Meet Amber Rhodes, Director of Content & Communications at UserGems[2:37] Exploring UserGems: Innovations in B2B Marketing[4:11] The Vanderpump Phenomenon: Lessons for Marketers[10:46] Marketing Mastery: Capitalizing on Moments and Character-Driven Storytelling[19:50] Behind the Scenes at UserGems: Content Strategy and Impact[31:11] Advice for B2B MarketersLinksWatch Vanderpump RulesConnect with Amber on LinkedInLearn more about UserGemsAbout Remarkable!Remarkable! is created by the team at Caspian Studios, the premier B2B Podcast-as-a-Service company. Caspian creates both nonfiction and fiction series for B2B companies. If you want a fiction series check out our new offering - The Business Thriller - Hollywood style storytelling for B2B. Learn more at CaspianStudios.com. In today's episode, you heard from Ian Faison (CEO of Caspian Studios) and Meredith Gooderham (Senior Producer). Remarkable was produced this week by Meredith Gooderham, mixed by Scott Goodrich, and our theme song is “Solomon” by FALAK. Create something remarkable. Rise above the noise.

Getting visible as a health coach is a good first step. And...people need to understand who you are, what you believe, and whether you can specifically help *them* with their health goals. Listen in for the kind of content that moves the needle in signing clients. And register for our FREE training "How To Establish Yourself as a Health Expert" at: http://HealthCoachPower.com/expert Mentioned in this episode: Free Podcast Quickstart Guide Free live training happening May 2024: How to Establish Yourself as a Health Expert Learn more about Jana O, Content Strategist

This episode marks the one-year anniversary of The Baer Faxt Podcast, and our second episode of Baer with Me, our mini-series of The Baer Faxt Podcast hosted by our President, Luyang Jiang, with market insights from Josh Baer.   On the last day of our busy Hong Kong Art Week, Josh and Luyang sat down with The Baer Faxt's team members based in Asia, Boliang Shen, our Content Strategist in Shanghai, and Claire Huang, our Business Development Consultant in Hong Kong, to compare their observations from Art Basel Hong Kong and the flurry of other market events.   Listen as Josh and the team share their on-the-ground scoop on the art market in Hong Kong and Asia, from gallery sales reports, to changes in the ways collectors transact and where they come from.

About the Episode:Join us as we explore the vibrant realm of tech stacks and workflow optimization with our expert guest, Sara Loretta.In our conversation, we peel back the layers of interacting with tech tools and optimizing operations for content creators and companies alike.Today, we'll cover:- How Sara conducts full tech audits to streamline a company's tech stack and optimize remote team dynamics- Sara's approach to internal training and the pivotal role it plays before considering outsourcing talent- Sara's personal journey with content creation, her battle with consistency, and the challenges of scaling returns- How to strike the right balance between automation and hiring and decide where to invest energy and resources effectively- Strategies for evaluating roles within your business, the importance of long-term virtual assistant planning, and the benefits of a team auditWhat You'll Learn1. Tech Audit and Optimization2. Cultural Development for Teams3. Training and Role Comprehension4. Content Operations Management5. Tech Consultancy and Platform Expertise6. Content Workflow Optimization7. Utilization of Virtual Assistants (VAs)8. Self-Reflection and Business Therapy9. Team Productivity and DynamicsTimestamps00:00 Transitioning from employee to freelancer04:37 Becoming the 10th Certified Notion Consultant in the United States09:01 Conducting thorough tech audits and optimizing processes11:14 The pitfalls of outsourcing content15:50 YouTube success and the challenges of expanding content niche20:12 Simplifying platform switching and customization22:58 Developing an innovative workflow to increase content production24:49 Business automation and virtual assistants28:17 Reflecting on project outcomes, consulting with a business therapist33:08 Using personality tests to improve productivitySuccessful Business Turnaround: "By the time I left, we had just everything automated and systemized, and we went from owing the city almost 100 grand a year because reporting was wrong to being one of the top-performing organizations in the city because of the work that I did." — Sara Loretta [00:02:45 → 00:03:01]The Myth of Indispensability in Business: "Everyone's replaceable, and it just is what it is when we are building businesses or building products. Yes, we are emotionally attached to that. But at the end of the day, if you want to take a sabbatical, if you up and decide one day, hey, I'm done, I don't want to work here anymore, the company's still going to move forward and we have to build businesses with that in mind. A lot of people just don't do that." — Sara Loretta [00:04:14 → 00:04:37]Pioneering Notion for Business: "I was kind of the first person to talk about having a design business and using Notion for it. That video popped off. Notion came to me a couple of months later, and I then became the 10th Certified Notion Consultant in the US." — Sara Loretta [00:04:49 → 00:05:01]Corporate Miscommunication and Culture Issues: "And this is where a lot of the culture comes in, is because you have this massive disconnect between the CEO and the low-level assistant coming in to support projects and there's no true line of succession, there's no communication plans." — Sara Loretta [00:08:12 → 00:08:32]Optimizing Business Processes with Technology: "We find where the overlaps are that an entire team can utilize a tool. Then we go into the culture piece. So what is the internal expectations of working with a remote async team versus what is the external expectations?" — Sara Loretta [00:09:21 → 00:09:37]Navigating Productivity Tools: "And so I actually started building out a little cheat sheet of each tool and what's possible on each. So that way I don't have to go into ChatGPT and be like, ‘How do I do this? How do I write this formula?' And I can just easily, when I'm on a sales call or a strategy call verbatim, just drop and say, this platform is going to work for you, or this one isn't." — Sara Loretta [00:20:37 → 00:20:58]Innovative Workflow Improvements: "And so we built this really cool workflow that auto triggers the next person in that flow when something's marked as complete." — Sara Loretta [00:22:58 → 00:23:05]Efficient Business Automation: "I don't touch onboarding. It's one click to send an email to a client after a sales call, and the entire thing is completely automated." — Sara Loretta [00:24:57 → 00:25:05]Client Reviews and Self-Reflection: "So after the end of every project, I sit down and I look at what skills did I learn? What red flags were there in the client? Did I charge what I said I was going to? What skills did I learn? What do I want to keep exploring?" — Sara Loretta [00:28:21 → 00:28:34]Team Management Insights: "She had her whole team take the Myers Briggs assessment, take, I think, the Enneagram and some personality quiz, and she plugged them into ChatGPT and said, ‘What role, what tasks fit these personalities best?' She said she just did little tiny tweaks. And her team is the best productive, smooth sailing environment that she's ever curated." — Sara Loretta [00:33:32 → 00:33:50]Show notes powered by Castmagic---Have any questions about the show or topics you'd like us to explore further?Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?Check out our newsletter here.Follow us for content, clips, giveaways, & updates!Castmagic InstagramCastmagic TwitterCastmagic LinkedIn  ---Blaine Bolus - Co-Founder of CastmagicRamon Berrios - Co-Founder of CastmagicSara Loretta - Founder of SYSTMS

To escape endlessly asking her high school students to put their phones away,Jen Liddy left her job teaching English & jumped into entrepreneurship with zero idea of how to run a business or ‘do' marketing.Fast forward 11 years, beyond many many many mistakes & several business models.Now Jen pours her word-nerdiness into a job she loves: Brand Message & Content Strategist.She shows service providers how to translate their expertise + big ideas into words that work to attract their exact-rights clients…AND use their wealth of knowledge without giving away all the hows.The best part? She gets to still be a word nerd & teaching geek without ever grading another crappy Macbeth essay!TAKEAWAYS:Shift your market to the “them them them” show. You want to mirror what's going on in your audience's life, meaning you want to mirror the problem people are having and then take them on a journey to help them achieve a goal or relieve their frustration.Give power to the word YOU. The audience cares about what's in it for them, so start writing content from the “you” perspective instead of “I”. People want to feel seen and heard.What type of voice are you using? Ask yourself, if I were relaxed and felt most like myself, how would I talk? How do I talk to my clients? What words resonate with my audience. How you use words will matter to your audience.RESOURCES:Visit the blog post that goes along with this episode for more resources.Listen to the Content Creation Made Easy PodcastGrab the Backstage Brilliance Marketing Toolkit for FREE! Use code ALLISON at checkoutCONNECT WITH ALLISON:Follow Allison on InstagramDID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review. This helps us to reach more online coaches who are creating a thriving 6-figure business.Music courtesy of www.bensound.com

We're celebrating 200 EPISODES of Unicorns Unite with a takeover! My 2 friends and guest hosts, Celi Arias and Jen Liddy, are asking unfiltered questions about my personal and professional journey as a freelancer, entrepreneur, and mother. Celi Arias is a seasoned entrepreneur and consultant with a proven track record of building and selling 7-figure businesses. With a background spanning global fashion manufacturing, corporate experience in luxury sales, COO to tech startups, and a specialization in leadership performance, she brings a comprehensive skill set to guide her clients in building sustainable businesses. Jen Liddy is a Copy, Messaging, & Content Strategist. Having her on your team is like having a word nerd + systems expert at your disposal! She translates your expertise into clear brand messaging your audience totally gets and creates content strategies that set you apart with a quiet impact. Listen in to learn more about how to balance building a freelance business with kids and thrive in both roles the importance of community for entrepreneurs and how it can fuel your business growth effective ways to market your service-based business and stand out transitioning from a military spouse to an entrepreneur and building a successful business This is a special episode because Celi and Liddy actually want to know all these things – no bullsh*tting with these questions. You're getting a real glimpse into the realities of building a business while juggling family life.        Sponsored by The Digital Marketer's Workgroup Already doing the work and have clients? But need more clients and a better referral network? This is your chance to get in with a tight-knit freelancer community and be a part of the behind-the-scenes conversations, encouragement, and troubleshooting that we all need when we're working solo. We also have advanced trainings, networking opportunities, and job leads. Apply here for my Digital Marketer's Workgroup   Connect with Celi: Website: https://grownassbusiness.com Grown Ass Business™ Accelerator: 5 weeks to an easier business & the confidence to finally scale- This is the prerequisite for a 7-figure business. Episode 172: What's Standing Between You & Your Dream Business with Celi Arias   Connect with Jen:  Website: https://www.jenliddy.com  Listen to the Content Creation Made Easy podcast on your favorite pod player at https://www.jenliddy.com/podcast  The Backstage Brilliance Marketing Toolkit: A mini-training with 21 simple 'tweak & repeat' content prompts + realistic marketing strategies for those who prefer to stay OUT of the spotlight!   Connect with Emily: Facebook Community: Emily's Unicorn Digital Marketing Assistant Lab Instagram: @emilyreaganpr  Facebook: @emilyreaganpr   3 ways we can work together:  Get on the waitlist for the Live Unicorn Digital Marketing Assistant School. My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that's in demand and highly marketable. This is the secret weapon to getting booked out. Or get started now with the Self-Study version of UDMA School here. Got the skills but need help getting your digital marketing services business to take off? I've got an advanced tight-knit referral and networking community that can help and I would love for you to apply here for the Digital Marketing Workgroup. You'll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants. Looking for a fast way to get your foot in the door with up-to-date skills? Take my 2-hour Quickstart to Facebook Community Management workshop and learn how to help online business owners like course creators and membership site owners manage and engage their community >>> Download my Top Ten Most Requested Digital Marketing Tasks & Services

When do you put together a campaign and think, “This is my masterpiece”? You probably just need some inspiration. And today, that inspiration is coming from Francis Ford Coppola who created his masterpiece in 1972. So in this episode, we're gonna make you an offer you can't refuse.We're bringing you marketing lessons from The Godfather with the help of our guest, Director of Content, Digital Marketing & PR at Nexthink, Thomas McGrath. Together, we talk about appealing to your internal audience first, nailing the ending, and much more.About our guest, Thomas McGrathThomas McGrath is Director of Content, Digital Marketing & PR at Nexthink, the leader in digital employee experience management software, and co-host of their DEX Show podcast, where he discusses the latest advancements in digital workplace experience with leading industry experts and his colleague Tim Flower. Thomas has been with Nexthink for over 4 years, having started in August 2019 as a Content Strategist. Previously, he served as Head of Content & PR at 1E. He has also led Content at Informa.What B2B Companies Can Learn From The Godfather:Appeal to your internal audience first. Run your content by your colleagues before posting or publishing it. They're like your “family”. Their reaction is a good indicator of how your content will perform out in the wild. Tom says, “If you're not creating enthusiasm and interest internally, with people who are going to be most naturally curious about what you're talking about and most invested in its success, how can you hope to begin to appeal to an external audience?” Nail the ending. No spoilers here, but it's important to wrap up your content and satisfy the need for a resolution. Ian says, “The ending of The Godfather is one of the most satisfying. The idea to have this massive, big,  satisfying ending I think is something that marketers can really think about with their campaigns, events or content. To be able to finish something with a lot of wrapping paper and having some big pizazz or big show. They landed the plane. And if they didn't land the plane, nobody would ever have remembered The Godfather as the best movie of all time.”Quotes*”You shouldn't have to point to your own success and explain it or justify it. It should be self-evident internally that it's been successful.” - Tom McGrath*”Humanize your material. It's an absolutely vital part of marketing and I think that's where content marketers can come into their own. It's the difference between vehicles that are there to convey information, which absolutely have their place. The importance of web pages, explanatory videos, and assets such as podcasting, surveys, social media. Where you're trying to create interest and engagement or put a literal human face or voice on a story or a message is incredibly powerful.” - Tom McGrath*”Sometimes marketers can be too nervous about upsetting people, which sounds like a paradox, right? When I say the most important people to impress are your colleagues and most important people to engage and involve in what you're doing are your colleagues. That doesn't necessarily mean they dictate the way you tell their story.” - Tom McGrathTime Stamps[0:55] Meet Thomas McGrath, Director of Content, Digital Marketing & PR at Nexthink[3:04] The Godfather: A Cinematic Masterpiece Explored[9:30] Behind the Scenes: The Making of The Godfather[15:11] The Godfather and Marketing: Drawing Parallels[19:06] Marketing Insights from The Godfather: Internal vs. External Focus[24:50] The Vulnerability and Importance of Marketing Within Organizations[27:38] Drawing Parallels: Marketing Dynamics and The Godfather's Succession Plan[34:06] Marketing Insights from The Godfather: Nailing the Ending and Humanizing Content[45:03] Content Marketing Strategies and Success StoriesLinksWatch The GodfatherConnect with Thomas on LinkedInLearn more about NexthinkAbout Remarkable!Remarkable! is created by the team at Caspian Studios, the premier B2B Podcast-as-a-Service company. Caspian creates both non-fiction and fiction series for B2B companies. If you want a fiction series check out our new offering - The Business Thriller - Hollywood style storytelling for B2B. Learn more at CaspianStudios.com. In today's episode, you heard from Ian Faison (CEO of Caspian Studios) and Meredith Gooderham (Senior Producer). Remarkable was produced this week by Jess Avellino, mixed by Scott Goodrich, and our theme song is “Solomon” by FALAK. Create something remarkable. Rise above the noise.

Has the recent TikTok ban sent you into a panic? Head into the virtual emergency room with marketing experts Michelle, Amber Figlow, and Ashli Pollard. You'll hear their content strategies, adaptability, and community-building insights. From what a TikTok ban could mean for small business owners to perspectives on how important TikTok has been for women and predictions of the future of social media, this episode serves real-time insights.   Amber Figlow is a Content Strategist, Creator, and Speaker, and she serves and educates women business owners in the creative industry. She has helped hundreds of small business owners through her 1:1 services, her membership, her products, and as a content ecosystems expert.   Ashli Pollard brings her 10 years working for major product brands like Prada, Rebecca Minkoff, and Sam Edelman in New York City to her entrepreneurship membership The Do-ers, and her marketing agency Dial Zero Marketing.   ------------------------- In today's episode, we cover the following: Why the TikTok data corruption is a weak argument Suggestions to small business owners who are feeling nervous about the potential ban How Ashli's helping clients through this What is content repurposing, and how to do it for each platform Why you need to stop being precious about your content Why you don't want to go viral How losing TikTok is terrible for Facebook The bike-face phenomenon and how women are coming together on TikTok Predictions: will TikTok actually go away? Social media predictions   -----------------------   RESOURCES: Episode 145. How to Repurpose Content with Amber Figlow Episode 121. Let's Thread with Ashlie Pollard Episode 108. Social Content 'icks' with Amber Figlow A Creative Co. Episode 085. Life According to Business According to Business Consultant Ashli Pollard   ----------------------- Guest info: To learn more about Amber and her fantastic insights, follow her on Instagram, YouTube, and TikTok @AmberFiglow, or visit her website AmberFiglow.com. Don't miss out on her FREE Airtable Content Planner! Download it here ;)   To learn more about Ashli's fantastic marketing insights, you can follow her on TikTok @ashli_p, visit her website ashlipollard.com, her consulting team on Instagram @teamapconsulting and their website, teamap.consulting, and visit Dial Zero on Instagram @DialZeroMarketing and their website at dialzeromarketing.com.   ----------------------- WORK WITH MKW CREATIVE CO.   Connect on social with Michelle at: Kiss My Aesthetic Facebook Group Instagram Tik Tok   ----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee!   ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma.   This episode was edited by Berta Wired Theme music by: Eliza Rosevera and Nathan Menard

I am so excited to bring you a special guest this week, Jen Liddy, a Brand Message and Content Strategist who's unique marketing strategy, “quiet influence”, is all about bringing immense value to your audience without having to be entirely in the spotlight.If you avoid marketing like the plague and hate being overly visible, then my awesome conversation with Jen is an absolute must listen to. We are revealing a game-changing fact in the way you market your biz (and yourself!) that you may never have even considered possible. You can make an impact, serve people, and change lives using a powerful method that doesn't make you feel sales-y and uncomfortable or require you to put yourself center stage. In “How To Create Audience-Centric Marketing With Jen Liddy” Jen and I discuss how you can influence people with your special magic using her quiet influence approach. Tune in to hear what led Jen to create her unique approach to messaging and marketing, as well as Jen's two transformational tweaks that can immediately change the way you do biz.Get Full Show Notes, Event Sign Ups and More Information Here:http://www.staceybrassrussell.com/podcast

What intake form questions should service providers ask prospects before a discovery call? Don't underestimate the power of asking the right questions upfront! This little form is the gateway to vetting your prospects, ensuring that your time and theirs are well spent.  We've got an all-star lineup of Workgroup members, biz friends, and service providers sharing their favorite (or out-of-the-box) intake form questions and strategies. But why are intake forms so important? They're not just about gathering information. It's an opportunity to set yourself apart in a sea of virtual assistants and position yourself as the expert even before the discovery call. Listen in to learn more about How to tailor your intake form to different types of clients Insider tips for uncovering client pain points and objectives Infusing your personality and brand voice into your forms Building equal power dynamics from the get-go Get ready to take notes because you'll walk away armed with tons of ideas to elevate and streamline your client intake process.  Sponsored by The Digital Marketer's Workgroup Already doing the work and have clients? But need more clients and a better referral network? This is your chance to get in with a tight-knit freelancer community and be a part of the behind-the-scenes conversations, encouragement, and troubleshooting that we all need when we're working solo. We also have advanced trainings, networking opportunities, and job leads. Apply here for my Digital Marketer's Workgroup   Service Providers Featured in this episode: Brittany Gardner: Web Design, SEO, & Strategy, https://brittanygardnercreative.com/  Jordan Gill: CEO of Systems Saved Me®, https://systemssavedme.com/  Jessica Brooks: UX Sales Page Strategist, https://www.jessicabrooks.com/  Kristin Lawton, Marketing Mixologist & owner of The District Brand Bar, https://districtbrandbar.com/  Cheryl Rerick: Email Marketing Strategist, https://cherylrerick.com/  Stacy Covitz: Meta Ads Strategist, https://socialgenx.com/  Frenchie Ferenczi: Business & Revenue Strategist, https://www.frenchieferenczi.com/  Ashleigh Chanel: CEO of Make Your Mark Digital Marketing Agency, https://scale.makeyourmarkconsulting.com/  Brenna McGowan: Launch Strategist, Copywriting Pro, PreLaunch Expert, https://brennamcgowan.co/  Justin Blackman: Brand Voice Expert at Pretty Fly Copy, https://prettyflycopy.com/  Amanda Jensen: Websites & Creative Tech Solutions, https://www.joyserves.com/  Ange Quinn: Business Consultant & Operations Expert, https://theopsbuilder.com/  Sage Polaris: Copywriter & Launch Strategist, https://sagepolaris.com/  Kim Kiel: Copywriter & Copy Coach, https://www.kimkiel.com/  Jen Liddy: Copy, Messaging, & Content Strategist, https://www.jenliddy.com/  Natalie Gingrich: CEO of The Ops Authority, https://theopsauthority.com/  Kris Ward: Team Building & Systems Strategist, https://winthehourwintheday.com/    Connect with Emily: Facebook Community: Emily's Unicorn Digital Marketing Assistant Lab Instagram: @emilyreaganpr  Facebook: @emilyreaganpr     3 ways we can work together:  Get on the waitlist for the Live Unicorn Digital Marketing Assistant School. My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that's in demand and highly marketable. This is the secret weapon to getting booked out. Or get started now with the Self-Study version of UDMA School here. Got the skills but need help getting your digital marketing services business to take off? I've got an advanced tight-knit referral and networking community that can help and I would love for you to apply here for the Digital Marketing Workgroup. You'll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants. Looking for a fast way to get your foot in the door with up-to-date skills? Take my 2-hour Quickstart to Facebook Community Management workshop and learn how to help online business owners like course creators and membership site owners manage and engage their community    >>> Download my Top Ten Most Requested Digital Marketing Tasks & Services

This week I'm joined by Trick Jarrett, Content Strategist at Wizards, to talk about his content journey that led from his own podcasts to the mothership itself! Casual Magic is brought to you by Archidekt and Quiver! Support me on Patreon at patreon.com/shivamb!

In this month's Valentine's Day-themed episode of Fabulous Folklore Presents, I'm thrilled to bring you a chat with Komal Salman! Komal Salman is a creative professional and Founder at Folkloristan, where technology meets storytelling to preserve oral Pakistani heritage. With a background in media studies, Komal is also the Content Strategist at Atom Camp, a tech ed platform. A writer and an illustrator, her passion for history and folklore fuels her creative endeavours, leading to most of her work work being inspired by culture, myth, and magic. In this interview, we're going to talk about romantic tales in Pakistan's folklore, enjoy a story about fairies, and chat about the different influences on stories in the region! Check out the Folkloristan website: https://www.folkloristan.com/ Find Komal on Twitter: https://twitter.com/folkloristan Get your free guide to home protection the folklore way here: https://www.icysedgwick.com/fab-folklore/ Become a member of the Fabulous Folklore Family for bonus episodes and articles at https://patreon.com/bePatron?u=2380595 Fabulous Folklore Bookshop: https://uk.bookshop.org/shop/fabulous_folklore Enjoyed this episode and want to show your appreciation? Buy Icy a coffee to say 'thanks' at: https://ko-fi.com/icysedgwick Pre-recorded illustrated talks: https://ko-fi.com/icysedgwick/shop Request an episode: https://forms.gle/gqG7xQNLfbMg1mDv7 Get extra snippets of folklore on Instagram at https://instagram.com/icysedgwick 'Like' Fabulous Folklore on Facebook: https://www.facebook.com/fabulousfolklore/ Find Icy on BlueSky: https://bsky.app/profile/icysedgwick.bsky.social Tweet Icy at https://twitter.com/IcySedgwick

Meet the TBM Copywriter, Content Strategist, and Manifestation Extraordinaire, Allie Carr. She's been behind the scenes at TBM for a while, but today we're bringing Allie on to tell you everything – all the *insane* things she's manifested, how she started working with TBM, and most importantly, the full play-by-play of how she manifested her dream life into reality. The career path that Allie has carved out for herself is wildly inspiring – from working up the corporate ladder as an advertising creative to jumping off that cliff, starting a freelance business, and working directly with brands she loves. She has manifested an aligned career and lifestyle that proves to us all that it. is. so. possible. If you're feeling stuck in career, unfulfilled in life, or simply want to hear all the incredible things that are possible to manifest using this work, this episode is gonna rock your world. You have everything you need to make your dream life your actual life in 2024. Listen to find out how Allie did it, and get a look into her world on IG at @theburlingtoncoatfactory! Find the Complete Show Notes Here -> https://tobemagnetic.com/expanded-podcast In This Episode We Talk About:Manifesting a career that is aligned with your values & passionsThe play-by-play of exactly how to jump off a career cliffHow last year's Manifestation Challenge set the stage for Allie's successWhy becoming self-aware should be your priorityHow subconscious beliefs in career may be keeping you in a stress patternDeveloping an understanding of your authenticity and finding core elements of joyTrusting the universe and walking through fear Believing that you can design your dream life and make it realHow the TBM work can be a valuable lens and perspective on life's challengesManifesting insane things (like a lake to swim in?!)  THEMES / TIME STAMPS:Allie's path to manifesting an aligned career (00:17:20)Tuning into her Authentic Code and manifesting happy spaces (00:35:45)Overcoming self-doubt and limiting beliefs in career development (00:54:35) Resources: Give the Gift of Manifestation - Check out our TBM Gift GuideOur End of Year SALE is now Live! Lock in the lowest rates of the year and join the Pathway Membership. *For new or returning customers only.Share your Challenge Manifestation Testimonials for a chance to be featured on Expanded! Bon Charge - 25% off with code MAGNETIC Infrared PEMF Mat BITE - 20% off your first order with code MAGNETICFresh mint toothpaste bits  Join the challenge here!Find our Inner Child DI and other DIs mentioned in this episode inside our Daily Practice Library!Find all workshops and quizzes mentioned inside our Pathway Membership! Where To Find Us!@tobemagnetic (IG)@Lacyannephillips@Jessicaashleygill@tobemagnetic (youtube)@expandedpodcast Other ResourcesSubmit to Be a Process GuestText Us: +1-213-423-5226 - (texting is only for US, Canada, & Puerto Rico)Alexis Smart x TBM EXPANDED Flower RemedyTBM Manifestation Journal Free Offerings to Get You StartedLearn the Process! Expanded Podcast - How to Manifest Anything You Desire Get Expanded! The Motivation - Testimonial LibraryAre you in a Rut, Rockbottom, Next Level or Magic Dark? Take the Quiz