Masters & Mavericks in Global Marketing

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Welcome to Masters and Mavericks, the exclusive podcast dedicated to innovation in global cross-marketing, global social media and more. Hosted by Textappeal and Newsroom founder Elliot Polak, Masters and Mavericks is a monthly programme designed to highlight individuals as well as organisations tha…

Elliot Polak


    • Sep 2, 2016 LATEST EPISODE
    • infrequent NEW EPISODES
    • 22m AVG DURATION
    • 7 EPISODES


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    Latest episodes from Masters & Mavericks in Global Marketing

    Talking Global Creativity with Nick Bailey

    Play Episode Listen Later Sep 2, 2016 31:38


    Nick Bailey is the former CEO and current Chief Creative Officer at Isobar, a full service, global digital marketing agency with more than 4,500 employees across 70+ offices. Nick’s expertise in developing creative marketing solutions for organisations extends back more than 10 years, helping to cultivate rich and colorful insights in the arena of global creativity.

    Talking Artificial Intelligence with Dennis R. Mortensen

    Play Episode Listen Later Jul 14, 2016 38:43


    Dennis R. Mortensen is the Founder of x.ai, a company which offers an AI personal scheduling assistant by the name of ‘Amy’. Listen Dennis and Elliot's discussion about the future of artificial intelligence!

    View From The Top with Lucien Boyer, Special Cannes 2016

    Play Episode Listen Later Jul 12, 2016 26:08


    Lucien Boyer, Chief Marketing Officer at Vivendi For this bonus episode, we have Lucien Boyer, Chief Marketing Officer at Vivendi. Previously, Lucien worked in a variety of senior roles at Havas Sports and Entertainment, ultimately serving as President and CEO. Through this podcast, Lucien presents some great insights and opinions in terms of important marketing concepts. Answering “long” to the term “local difference “ without hesitation, Lucien cites some very valid examples within the music industry of local artists who sing in their native languages, only to become successful on a global scale, thereby highlighting the fluidity of culture and even language.

    View From The Top With Ilaria Pasquinelli, Special Cannes 2016

    Play Episode Listen Later Jun 22, 2016 11:04


    Ilaria Pasquinelli - Marketing Director - Wrangler

    View From The Top With Nina Bibby, Special Cannes 2016

    Play Episode Listen Later Jun 22, 2016 9:29


    Nina Bibby - Main Board Marketing and Consumer Director at O2 UK

    View From The Top With Jenny Chen, Special Cannes 2016

    Play Episode Listen Later Jun 22, 2016 14:25


    Jenny Chen - Global Senior Manager Digital Marketing, Adidas

    View From The Top With Sofiane Si Merabet, Special Cannes 2016

    Play Episode Listen Later Jun 21, 2016 26:17


    Sofiane Si Merabet Marketing Director at LVMH FRAGRANCE BRANDS

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