Podcasts about chief marketing officers

From tennis rackets to Beyoncé, Microsoft to Apple…brand legends David Aaker and Marcus Collins have seen it all, and they're here to close out our series with a masterclass on brand-led leadership.In the final episode of this season of The Brand Builder's Playbook, hosts Jim Stengel and Ryan Barker reflect on the journey through our previous seven episodes before welcoming two of the biggest voices in marketing: David Aaker, often called the “Father of Modern Branding,” and Marcus Collins, award-winning marketer, author, and cultural expert. Together they dig into what it takes to get true buy-in for brand inside organizations, the traps of short-termism, and why culture, conviction, and clear differentiation are the ultimate energizers for growthFrom the evolution of brand equity to the five B's framework, from the lessons of Steve Jobs to the rise of cultural resonance, this finale ties the whole playbook together, offering both inspiration and practical tools for brand builders at every level.Closing thought: great brands don't just sell, they lead. And the smartest leaders put brand at the center of every decision.th David Aaker and Marcus Collins—If you've enjoyed this series, please share it with your team, your friends, or anyone passionate about building brands. Join in the conversation below…tell us what you've learned and what you'd love to hear in Season 2!—Download this week's worksheet: https://bit.ly/4qDgxKGRead about upcoming episode topics and guests here: https://bera.ai/podcast/See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Join Ashley as she speaks with Khrista Boster, Chief Marketing Officer at Woodlawn Health, on why so many hospital social media strategies fall flat and how rural hospitals can build trust through human, story-driven content. Together they unpack Khrista's "baby of the month" campaign, getting buy-in from leadership and frontline staff, and turning compliance-heavy environments into powerful engines for authentic patient connection.

What if the multi-million dollar AI initiative you're championing is being silently sabotaged, not by a competitor, but by your own data infrastructure?Agility requires more than just fast decision-making; it requires a data foundation that can deliver insights at the speed of business, without the traditional delays of moving and duplicating information. This ability to access and act on real-time, comprehensive data is what separates brands that lead from those that follow.Today, we're going to talk about the silent killer of AI projects. While everyone focuses on the glamour of AI models and algorithms, the reality is that most enterprise initiatives stall or fail at the data layer. We'll be discussing why even modern data warehouses can create new roadblocks, and how a different approach to data management can make your enterprise data truly AI-ready.To help me discuss this topic, I'd like to welcome, Ravi Shankar, Senior Vice President and Chief Marketing Officer at Denodo. About Ravi Shankar Ravi Shankar is the Senior Vice President and Chief Marketing Officer at Denodo. He is responsible for Denodo's global marketing efforts, including product marketing, demand generation, field marketing, communications, social marketing, customer advocacy, partner marketing, branding, and solutions marketing.,Yes,This will be completed shortly Ravi Shankar on LinkedIn: https://www.linkedin.com/in/ravishankardevaraj/ Resources Denodo: https://www.denodo.com/en/document/analyst-report/denodo-lakehouse-roi This episode is brought to you by Denodo. Powered by logical data management, the Denodo Platform accelerates data integration, management, and delivery for all your business's data needs. Catch the future of e-commerce at eTail Palm Springs, Feb 23-26 in Palm Springs, CA. Go here for more details: https://etailwest.wbresearch.com/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.showCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

O convidado de hoje é Bruno Portnoi, que é Chief Marketing Officer da Sem Parar. Formado em engenharia, mas fascinado por estar perto dos clientes, Bruno dedica-se à inovação de processos e de culturas. A conversa enveredou pelos detalhes da operação da Sem Parar, que hoje é um grupo oferecendo uma variedade de soluções que vão muito além da tag para não parar nos pedágios. Falamos de inovação, de cultura de negócios, de tecnologia e de futuro. Sempre como foco no cliente. .............................................................................................................................

When two faith-based financial institutions come together, the goal isn't simply to grow in size—it's to grow in Kingdom impact. That's precisely what's taking place with the launch of AdelFi Christian Banking, a newly unified identity shaped by a shared mission to honor Christ and serve His people.Recently, we sat down with Aaron Caid, Chief Marketing Officer at AdelFi Christian Banking, to talk about how this merger came together, why the new name matters, and what it means for Christians who want their finances to reflect their faith.A New Identity Rooted in ScriptureAccording to Caid, the new name is much more than rebranding—it's a declaration of purpose.“Our new name and identity are a visual representation of what we desire to accomplish with the merger,” he explains. The name AdelFi is derived from the Greek word adelphos, which is used more than 300 times in the New Testament to describe brothers and sisters in Christ.“That's who we are,” Caid says. “Staff, members, and ministries—coming together as a family of believers to build a financial institution centered on Christ and dedicated to advancing God's Kingdom.”The addition of the phrase “Christian Banking” is equally intentional—a bold statement about who they serve and the mission that drives them.The merger was completed on December 1, and throughout 2026, AdelFi Christian Banking will progressively roll out its new brand identity. Milestones include a new website in Q2 and an enhanced digital banking experience in Q3.Combining Strengths for Greater Kingdom ImpactWhat happens when two long-standing Christian credit unions combine their gifts and experience? Caid says the result is far more powerful than the sum of its parts.Both AdelFi and Christian Community Credit Union (CCCU) bring decades of ministry-focused service—over 125 years combined. Each also carries a unique tradition of generosity:AdelFi tithes 10% of its earnings to Christian ministries and mission-sending organizations.CCCU donates a portion of every debit and credit card swipe to Christian causes—over $6.5 million given to date.“Together, we will amplify our giving,” Caid notes. “And with our union, we will form the nation's largest Christian credit union, creating a digital-forward banking experience that honors God and meets members wherever they are.”The merger also expands lending capacity for churches, ministries, and Christian businesses—allowing more Kingdom-minded projects to flourish.Strengthening the Christian Banking MovementChristian banking is still a small, often overlooked sector. But Caid believes this merger marks a turning point.“Most Americans don't even know a Christian banking option exists,” he says. “By merging, we're aligning resources to create more awareness, more growth, and more impact.”With AdelFi Christian Banking emerging as the clear leader in this space, Caid hopes believers increasingly see banking as an area of stewardship—not just convenience.“Our desire is to be the go-to financial solution for Christ followers who seek to align their finances with their faith,” he says. “We want to help steward God's resources to His glory.”Why Christian Banking Is Countercultural—and NeededCaid acknowledges that choosing a Christian financial institution is, in many ways, a countercultural move.“We've seen a major shift among Christians who are fed up with secular banks using their funds for causes that don't align with their values,” he explains.Believers want their money—God's money—to be managed with integrity and used to advance gospel-centered work.“That's why we're boldly stating there is a quality alternative,” Caid says. “A place where your finances are stewarded in ways that reflect biblical priorities, not worldly ones.”The creation of AdelFi Christian Banking reflects a unified vision, a strengthened mission, and a renewed commitment to serving Christ's people well. For those seeking to align their financial lives with their faith, this merger offers a meaningful way forward.To learn more about AdelFi Christian Banking or explore opening an account, visit: FaithFi.com/Banking.On Today's Program, Rob Answers Listener Questions:I was offered a $45,000 loan at 8.675% for 20 years. I could use it to pay off two loans—one at 10.44% and one at 9.84%—and still have $15,000 left over. If I then put an extra $300 a month toward the new loan, is this a good deal?I'm 65 with a little over $1 million in a traditional IRA. Should I start converting some of it to a Roth before I have to take RMDs at 73?I budgeted $25,000 for a remodel. The contractor offered 0% financing for 72 months, bringing the cost to $21,000 with a $3,000 down payment—or I could pay cash and get an extra 5% discount by putting $6,000 down. Should I take the 0% option to keep more cash on hand? And will it affect my credit score?We owe $56,000 on our mortgage. I could pull from my retirement to pay it off, but that would nearly drain the account. Would it be wise to do that and then redirect the mortgage payment into investing?Resources Mentioned:Faithful Steward: FaithFi's Quarterly Magazine (Become a FaithFi Partner)AdelFi Christian BankingWisdom Over Wealth: 12 Lessons from Ecclesiastes on MoneyLook At The Sparrows: A 21-Day Devotional on Financial Fear and AnxietyRich Toward God: A Study on the Parable of the Rich FoolFind a Certified Kingdom Advisor (CKA)FaithFi App Remember, you can call in to ask your questions every workday at (800) 525-7000. Faith & Finance is also available on Moody Radio Network and American Family Radio. You can also visit FaithFi.com to connect with our online community and partner with us as we help more people live as faithful stewards of God's resources. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

O convidado de hoje é Bruno Portnoi, que é Chief Marketing Officer da Sem Parar. Formado em engenharia, mas fascinado por estar perto dos clientes, Bruno dedica-se à inovação de processos e de culturas. A conversa enveredou pelos detalhes da operação da Sem Parar, que hoje é um grupo oferecendo uma variedade de soluções que vão muito além da tag para não parar nos pedágios. Falamos de inovação, de cultura de negócios, de tecnologia e de futuro. Sempre como foco no cliente. .............................................................................................................................

Building Teams in the Age of AI: How Slack CMO Ryan Gavin is Reshaping the Future of WorkIn this episode, Ryan Gavin, Chief Marketing Officer at Slack, reveals how self-awareness in leadership and the convergence of marketing and product strategy are creating unprecedented opportunities in the agentic era. Learn why employee productivity through AI orchestration is poised to become the fastest accelerator for top line business growth companies have ever seen, and how Slack is positioning itself as the conversational work platform for this transformation.The conversation explores the critical shift from employees as doers to orchestrators, where every team member—from day-one interns to seasoned executives—will manage digital coworkers and AI agents. Discover the product principles driving Slack's approach to agent integration, the social dynamics of working alongside AI teammates, and why the traditional career ladder is being replaced by immediate access to capabilities across development, creative, analytics, and more. The discussion also covers practical frameworks for building exceptional teams, reducing AI adoption anxiety, and why picking the "right" career path matters less than crushing the job you're in.Ryan delivers actionable insights on leadership development through self-awareness, understanding how team members receive feedback and recognition differently, and connecting business opportunities with talent growth. You'll also hear his compelling argument for why marketing must sit between product and sales as a strategic amplifier, not just a message distributor, and what marketers need to do to earn their seat at product strategy and sales planning meetings.Key Topics Covered:Self-awareness as the foundation of effective leadership and team developmentWhy marketing is product and product is marketing in modern B2B organizationsThe shift from doers to orchestrators in the age of AI agents and digital coworkersHow every employee will manage AI teammates from day one across finance, HR, creative, and developmentEmployee productivity as the most underutilized growth lever for businessesSlack's product principles for agent integration: don't make me think and be a great hostReducing AI adoption fear by showcasing capability expansion rather than job displacementSocial dynamics of agent interaction in channels and preserving psychological safetyWhy there is no "right" career path and how to multiply opportunities by crushing your current roleThe changing consumer patterns of information seeking and their impact on business workflowsEpisode Timestamps:00:00 - Introduction and setting the stage02:16 - Knowing thyself: Ryan's journey to leadership self-awareness through family and life experience05:19 - What makes an amazing marketer in 2026 and bridging the marketing-product divide08:43 - From doers to orchestrators: how AI agents give every employee a team from day one11:24 - Designing agents to work like teammates: Slack's approach to intuitive AI integration14:55 - Addressing AI fear: why productivity gains lead to higher expectations rather than job loss18:03 - Advice for the next generation entering an AI-transformed workforce21:49 - Career lesson from delivering papers in 110-degree Chicago heat24:30 - Final question: why Ryan does what he does and the importance of lasting market impact

When you think about brands that have truly reshaped an entire category, few have done it as quickly or as effectively as Chipotle Mexican Grill, a brand that turned fast food into fast casual, and purpose into a powerful growth engine.Jim's guest this week is Chris Brandt, the President and Chief Brand Officer of Chipotle and one of the most respected marketers in the industry. Since joining the company in 2018, Chris has helped transform Chipotle into a purpose-driven lifestyle brand; making it more visible, relevant, and culturally resonant than ever before. Under his leadership, Chipotle has doubled in size, launched some of the industry's most creative campaigns, and become one of the most admired brands in the world.Before joining Chipotle, Chris built his marketing foundation at three of the great brand academies--General Mills, Coca-Cola, and Yum! Brands--where he helped launch legendary platforms like Taco Bell's “Live Más” and Doritos Locos Tacos. Today, he brings that same mix of creative courage, data-driven insight, and cultural intuition to Chipotle, where purpose and performance go hand in hand.Tune in for a conversation with a Chief Brand Officer who truly loves his job!---Recorded live at the ANA Masters of Marketing in Orlando, powered by TransUnion. Here we go.---Learn more, request a free pass, and register at iab.com/alm (utm: https://www.iab.com/events/annual-leadership-meeting-2026/?utm_source=ad&utm_medium=The+CMO+Podcast) Promo Code for $500 of ticket prices: ALMCMOPOD26---This week's episode is brought to you by Deloitte, TransUnion and the IAB.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Tony Thorstad puts politics aside to break down whether EVs will actually hurt the car business or open new opportunities for dealers who adapt.Global Dealer Solutions offers a network of high-performance providers while remaining product agnostic. Knowing which tools to deploy makes a big difference. Having a trusted adviser; priceless. Schedule your complimentary consultation today. https://calendly.com/don-278. BE THE 1ST TO KNOW. LIKE and FOLLOW HERE www.linkedin.com/company/fixed-ops-marketinghttps://www.youtube.com/channel/@fixedopsmarketingGet watch and listen links, as well as full episodes and shorts: www.fixedopsmarketing.com/wtfJoin Managing Partner and Host, Russell B. Hill and Charity Dunning, Co-Host and Chief Marketing Officer of FixedOPS Marketing, as we discuss life, automotive, and the human journey in WTF?!#podcast #automotive #fixedoperations

In this episode of BRAVE COMMERCE, hosts Rachel Tipograph and Sarah Hofstetter speak with Matt Blevins, Chief Marketing Officer at Heaven Hill Brands.Matt shares why long-term brand building remains essential in the spirits category and how disciplined measurement guides smarter decision-making. He explains how digital discovery, from YouTube mixology to Reddit communities, shapes in-store behavior, and why premiumization, moderation, and innovation are the real forces reshaping today's beverage alcohol landscape.Additionally, he also breaks down how Heaven Hill decides when to modernize a brand, why nuance is missing from industry headlines, and what it takes to stay grounded in consumer truth while the marketing world chases real-time optimization.Key takeawaysLong-term brand building and strategic patience remain essential in spiritsDigital discovery now heavily shapes in-store purchase decisionsPremiumization, moderation, and innovation continue to drive category trendsBrand modernization works best when rooted in product truth and distinctiveness Hosted on Acast. See acast.com/privacy for more information.

What if the rising cost of health insurance isn't your only option and you could save hundreds every month with an alternative? In this powerful and timely episode, nine-time Emmy winner David Sams sits down with longtime friend of KeepTheFaith, Marq James, Chief Marketing Officer of Medi-Share—the Christian healthcare-sharing community that's been helping families cover their medical costs for more than 30 years. With the rising cost of health insurance dominating headlines, Marq breaks down why so many Americans are anxious, confused, and overwhelmed—and how the Medi-Share community is offering a Christ-centered alternative that can save families hundreds of dollars a month. He explains the difference between traditional insurance and healthcare sharing, how members support one another in prayer and financial burdens, and why thousands of people (including those 65+ on Medicare) are switching. Marq also opens up about his deeply personal battle with long COVID—how it affected his mind, memory, and identity, and how God used that season to reshape his heart, deepen his faith, and restore his calling to "be light" in a world craving hope and clarity. From the power of prayer to the reality of rising medical costs, this conversation brings wisdom, encouragement, and practical options for anyone struggling with today's healthcare landscape. Episode Highlights: • Why healthcare costs are skyrocketing—and what families can actually do about it • How Medi-Share's Christ-centered model works (and how it's different from insurance) • What Medi-Share offers for people 65+ on Medicare • The early-church inspiration behind healthcare sharing • Marq's raw and inspiring journey through long COVID • A closing prayer for anyone feeling anxious or overwhelmed CALL 833-32BIBLE AND GET A QUOTE TODAY! Or visit medishare.com/keepthefaith CALL BEFORE DECEMBER 15 AND GET $100 APPLICATION FEE WAIVED! #ContagiousInfluencers, #Podcast, #ChristianPodcast, #FaithBased, #MediShare, #HealthcareSharing, #ChristianCommunity, #KeepTheFaith, #MedicalCosts, #HealthcareAlternatives, #ChristianInspiration, #FaithAndHealth, #HopeAndHealing, #LongCovidStory, #EncouragementPodcast, #DavidSams

Everybody loves a good origin story, but not every story is worth retelling. The real skill is knowing when to evolve, not repeat.That's the lesson of Andor, the Star Wars series that turned subtle storytelling into a strategy for lasting relevance. In this episode, we explore its B2B marketing takeaways with the help of our special guest Rachel Sterling, CMO of Identity Digital. Together, we break down what B2B marketers can learn from spotting product fatigue early, tailoring stories for evolving audiences, and creating content that sparks conversation, not just clicks.About our guest, Rachel SterlingRachel Sterling serves as Chief Marketing Officer where she is focused on expanding Identity Digital's impact on driving awareness and adoption of our top level domain portfolio. Prior to joining Identity Digital, Rachel held senior leadership positions at Proximie, Instagram, Twitter, and Google where she developed impactful strategies around product, integrated, content, and event marketing.Rachel also possesses a creative background, spending the first eight years of her career working in TV production and post-production. Rachel lives in Belmont, CA with her husband and two children.What B2B Companies Can Learn From Andor:Recognize when the story has run its course. Just like Disney realized Luke Skywalker's arc had reached its limits, Rachel ties that lesson to brand fatigue. Audiences, like customers, eventually want something new. As she puts it: “Their main characters had been exhausted… you have to consistently monitor for user sentiment.” Andor worked because it didn't cling to nostalgia; it built from a blank slate. In B2B, that means knowing when your message or product line has hit its ceiling and having the courage to reinvent before your audience tunes out.Segment for meaning, not just demographics. Disney didn't make Andor for everyone. It made it for the fans who grew up with A New Hope. Rachel explains: “By exploring more mature themes, you're building content specifically for the core audience that had been there since the very beginning.” The same rule applies in B2B. As your audience evolves, so should your tone, themes, and depth. Mature buyers crave nuance; new ones need accessibility. Build the right story for the right segment, and you'll meet each generation where they are, not where they were.Make content that talks back. Rachel points out that Andor isn't a passive show. It demands engagement long after the credits roll. As she says: “Content no longer exists in a passive experience… The sign of a good show is when you can engage in conversation beyond just a simple, ‘that was good.'” In B2B, the same holds true. The best content doesn't just get attention; it gets people talking, sharing, and connecting around a shared idea. Don't settle for applause, aim for conversation that keeps your brand in motion.Quote“Just because you feel affinity for the product does not mean that people will continue to share that affinity. I definitely think that marketers, from seeing the decision that Disney made to Greenlight Andor, can take away the message [to] understand when you have product fatigue.”Time Stamps[00:55] Meet Rachel Sterling, Chief Marketing Officer at Identity Digital[01:51] Why Andor?[03:36] The Role of CMO at Identity Digital[04:45] What is Andor?[22:32] B2B Marketing Lessons from Andor[42:14] Identity Digital's Brand and Content Strategy[45:52] Advice for First-Time CMOs[48:27] Final Thoughts and TakeawaysLinksConnect with Rachel on LinkedInLearn more about Identity DigitalAbout Remarkable!Remarkable! is created by the team at Caspian Studios, the premier B2B Podcast-as-a-Service company. Caspian creates both nonfiction and fiction series for B2B companies. If you want a fiction series check out our new offering - The Business Thriller - Hollywood style storytelling for B2B. Learn more at CaspianStudios.com. In today's episode, you heard from Ian Faison (CEO of Caspian Studios) and Meredith Gooderham (Head of Production). Remarkable was produced this week by Jess Avellino, mixed by Scott Goodrich, and our theme song is “Solomon” by FALAK. Create something remarkable. Rise above the noise. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

As the holiday season approaches, The Elf on the Shelf® returns to the sunny shores of Beaches Resorts for its third annual celebration—marking another magical year as the Official Caribbean Vacation of The Elf on the Shelf. In today's episode, we're joined by a very special guest: Chanda Bell, Co-Founder, Co-CEO, and Chief Marketing Officer of The Lumistella Company. As Lumistella celebrates 20 years of The Elf on the Shelf tradition, Chanda – also known as Santa's chief storyteller – shares the heartwarming origin story of a brand that began with her own childhood holiday memories, along with insights into this merry partnership with Beaches Resorts. Plus, don't miss an exclusive preview reading from Chanda herself of her newest book release: The Elf on the Shelf Santaverse: The Rise of Nicholas the Noble.

I sat down Nathan Friedman, Co-President and CMO of Understood.org, and discussed the importance of neurodiversity and how it shapes the work at the company. From making workplaces more accessible, to Nathan's pivot from corporate marketing to the non profit world. Support this amazing organization at Understood.org

Tony Thorstad shares one of his biggest failures: supporting 60+ nonprofits at once and losing the depth of connection that truly mattered. His lesson? Fewer relationships, deeper impact.Global Dealer Solutions offers a network of high-performance providers while remaining product agnostic. Knowing which tools to deploy makes a big difference. Having a trusted adviser; priceless. Schedule your complimentary consultation today. https://calendly.com/don-278. BE THE 1ST TO KNOW. LIKE and FOLLOW HERE www.linkedin.com/company/fixed-ops-marketinghttps://www.youtube.com/channel/@fixedopsmarketingGet watch and listen links, as well as full episodes and shorts: www.fixedopsmarketing.com/wtfJoin Managing Partner and Host, Russell B. Hill and Charity Dunning, Co-Host and Chief Marketing Officer of FixedOPS Marketing, as we discuss life, automotive, and the human journey in WTF?!#podcast #automotive #fixedoperations

BIO: Edwin Endlich is the Chief Marketing Officer of Wysh and President of the National Alliance for Financial Literacy and Inclusion.STORY: Edwin's worst investment was buying Tilray stock at $143 during the early hype of legal cannabis investing. Swept up in the excitement of a “new frontier,” he held on as the price crashed—eventually selling at around 30 cents and losing over 99% of his investment.LEARNING: The fundamentals always apply, even in new or exciting industries. Don't let hype replace due diligence. “We're in this AI conversation, let's not forget the fundamentals of the market. Learn from what has happened in this space before. And don't get too cocky.”Edwin Endlich Guest profileEdwin Endlich is the Chief Marketing Officer of Wysh and President of the National Alliance for Financial Literacy and Inclusion. Edwin has spent his career at the intersection of marketing, fintech, and AI, helping financial institutions tell more human stories in an increasingly digital world. He's passionate about making financial protection simple, accessible, and even a little more fun — proving you don't need buzzwords or hype to make banking and technology relevant.Worst investment everThere's nothing quite like the rush of feeling early—early to a trend, early to a movement, early to a once-in-a-lifetime opportunity. That's precisely what Edwin felt in 2015–2016, when investing in legal cannabis became possible in parts of the United States.For the first time, regular people could invest in a newly legalized industry. It felt like history happening in real time, a frontier market ready to explode. Edwin and his friends didn't want to miss out, especially when companies were going public, and their share prices seemed destined to skyrocket.One of those stocks was Tilray. At $143 a share, Edwin was convinced he was buying the future. He imagined stock splits, booming demand, and a cannabis empire rising from the ground floor. Instead, he watched that $143 tumble month after month, until he finally sold it for around 30 cents. The emotional rollercoaster of hope, disappointment, and finally acceptance was a journey Edwin will never forget.A 99.3% loss.He now calls it his worst investment—not just because of the financial hit, but because of how powerfully excitement and hype clouded his judgment.Lessons learnedEvery investor thinks their situation is unique. But in reality, the same patterns repeat again and again.Markets take time to mature.Regulation can shift overnight.Early doesn't always mean right.Excitement is not a strategy.Andrew's takeawaysA portfolio isn't just about diversification by industry or geography; it's also about diversifying across stages of maturity.Stable, well-regulated companies like Coca-Cola or Pepsi behave very differently from early-stage, hype-driven industries, such as the cannabis sector.Even large companies, with teams of top analysts, often get it wrong.Actionable adviceIf Edwin could offer one piece of advice to anyone starry-eyed over the next big thing, it would be this:Do your due diligence. Seriously.Before you invest in anything—especially something exciting, futuristic, or rapidly trending—slow down and ask:Has this been done before?What can I learn from past bubbles?What does...

In this episode of Legally Bond, Kim talks with Bond's Chief Marketing Officer, Kelly Beauchamp, about how law firms build trust, not hype, through client-focused marketing strategies. From digital platforms and LinkedIn to AI tools and personalized content, Kelly shares practical steps for attorneys and marketers to grow with purpose. 

What happens when your paycheck suddenly stops? In this conversation, guest host Matt Seitz, Chief Marketing Officer at C2P and JL Smith Holistic Wealth Management, sits down with Joe Voellm, CFF, ChFC®, CLU®, Senior Wealth Manager at JL Smith and former U.S. Marine, to discuss building financial resilience when income gets disrupted.  Whether you're a … Continue reading Episode 57: Financial Readiness in Times of Uncertainty →

Tony Thorstad explains why email marketing and direct mail are far from dead and why his customers still expect them alongside newer digital tactics.Global Dealer Solutions offers a network of high-performance providers while remaining product agnostic. Knowing which tools to deploy makes a big difference. Having a trusted adviser; priceless. Schedule your complimentary consultation today. https://calendly.com/don-278. BE THE 1ST TO KNOW. LIKE and FOLLOW HERE www.linkedin.com/company/fixed-ops-marketinghttps://www.youtube.com/channel/@fixedopsmarketingGet watch and listen links, as well as full episodes and shorts: www.fixedopsmarketing.com/wtfJoin Managing Partner and Host, Russell B. Hill and Charity Dunning, Co-Host and Chief Marketing Officer of FixedOPS Marketing, as we discuss life, automotive, and the human journey in WTF?!#podcast #automotive #fixedoperations

In a market crowded with acronyms and parity messaging, GMHBA needed to stand out without straying from its values. In this episode, Helen Stevens, Chief Marketing Officer at GMHBA, joins William Tyree to reveal how the team reimagined a 90-year-old brand to compete with national players — and win. Helen discusses how the campaign “Caring Since 1934” turned a local origin story into a modern brand advantage, using authenticity and craft to cut through a cluttered category. She also shares how creative storytelling and disciplined measurement worked hand-in-hand to deliver major gains in recall, consideration, and customer connection. This conversation explores the intersection of brand strategy, creative execution, and marketing effectiveness — and why genuine purpose still sets brands apart. Learn more about GMHBA at http://gmhba.com.au/.

In a world drowning in data, is the 'big creative idea' for a holiday campaign an endangered species, or is it more critical than ever? Agility requires not just moving fast, but moving with confidence. It's the ability to validate creative instincts with real-world data, ensuring that your biggest bets are also your smartest ones. Today, we're going to talk about the high-stakes world of holiday advertising and the delicate balance between creative magic and data-driven methodology. We're going to talk about one such campaign for John Lewis, a popular British Department store whose holiday ads are a cultural event in the UK, where the stakes can be high. And they aren't alone. The holiday season is the equivalent of the Super Bowl for many brands, where a single campaign can define the entire year. Yet, for every heartwarming success story, there are countless others that miss the mark. So how do brands de-risk their biggest creative investments and ensure their message will actually resonate with consumers? About Nataly Kelly Nataly Kelly is Chief Marketing Officer at Zappi, based in Boston, MA. Previously she served at HubSpot as Vice President of Marketing, Vice President of International Operations and Strategy, and Vice President of Localization. Nataly Kelly on LinkedIn: https://www.linkedin.com/in/natalykelly/ Resources Zappi: https://www.zappi.io/ The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow Catch the future of e-commerce at eTail Palm Springs, Feb 23-26 in Palm Springs, CA. Go here for more details: https://etailwest.wbresearch.com/ Watch the John Lewis "Where Love Lives" Ad: https://www.youtube.com/watch?v=z1bRlnyQeDk Zappi Report: Lessons in Advertising: Christmas 2025: https://email.zappistore.com/hubfs/Zappi%20Christmas%20Advertising%202025.pdf Zappi Report: The Connected Insights Imperative: https://www.zappi.io/web/connected-insights-imperative-report/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

Brand building or performance? TV or TikTok? Data or gut? Every marketer wrestles with how to spend smarter, not just more.In the seventh episode of The Brand Builder's Playbook, hosts Jim Stengel and Ryan Barker, along with guest co-host Kate Lamberton, dig into the art and science of the marketing mix. They explore how brands can cut waste, make every dollar work harder, and balance the short-term demand for results with the long-term need for brand strengthJoining the conversation is Damon Berger, Head of Consumer Digital Engagement at Gap Inc., who shares his perspective on building a culture that embraces both measurement and creativity. From MMM (marketing mix modeling) to cultural relevance, Damon breaks down how Gap is revitalizing iconic brands by staying true to their DNA while staying agile in a fast-changing marketThe takeaway: when you put the consumer at the center, smart spending isn't about choosing between brand and performance…it's about making both work harder together.—Download this week's worksheet: https://bit.ly/3JI5FdVRead about upcoming episode topics and guests here: https://bera.ai/podcast/See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Tony Thorstad went from one full-time job to two, until he cut the waste and focused only on the work he loves. Here's the mindset shift that changed everything.Global Dealer Solutions offers a network of high-performance providers while remaining product agnostic. Knowing which tools to deploy makes a big difference. Having a trusted adviser; priceless. Schedule your complimentary consultation today. https://calendly.com/don-278. BE THE 1ST TO KNOW. LIKE and FOLLOW HERE www.linkedin.com/company/fixed-ops-marketinghttps://www.youtube.com/channel/@fixedopsmarketingGet watch and listen links, as well as full episodes and shorts: www.fixedopsmarketing.com/wtfJoin Managing Partner and Host, Russell B. Hill and Charity Dunning, Co-Host and Chief Marketing Officer of FixedOPS Marketing, as we discuss life, automotive, and the human journey in WTF?!#podcast #automotive #fixedoperations

SAP's recent acquisition of SmartRecruiters has generated considerable interest across the talent acquisition community. The deal brings AI-native recruiting capabilities into a broader HR suite, creating complete visibility into data across the entire employee lifecycle. For recruiters, this means seeing what happens after a hire is made with the potential to connect talent acquisition decisions to performance, retention, and engagement outcomes. This is where AI agents become significant. When agents can access and act on a complete, harmonized data set spanning the whole employee journey, entirely new possibilities open up for how work gets done across the talent function. Yet despite the rapid pace of innovation, AI adoption is still lagging. Vendors are shipping capabilities faster than most organisations can implement them, held back by regulatory concerns, change management challenges, and uncertainty about where to start. So how can Talent leaders close this gap and take advantage of what is a huge strategic opportunity? My guest this week is Lara Albert, Chief Marketing Officer at SAP SuccessFactors. In our conversation, she discusses the SmartRecruiters acquisition, explains how agents working across the employee lifecycle could reshape HR, and shares her advice on how employers can get started. In the interview, we discuss: Why SAP acquired SmartRecruiters and what happens next Connecting recruiting data to employee outcomes Layering Agentic AI on top of people intelligence What's holding back AI adoption Regulation, change management, and mindset TA and HR have a once-in-a-career opportunity to lead transformation Business cases, buy-in, and getting started What will the future look like?

Tony Thorstad cut $20K per month in ad spend by shifting away from Google Ads and doubling down on SEO. Here's how he did it.Global Dealer Solutions offers a network of high-performance providers while remaining product agnostic. Knowing which tools to deploy makes a big difference. Having a trusted adviser; priceless. Schedule your complimentary consultation today. https://calendly.com/don-278. BE THE 1ST TO KNOW. LIKE and FOLLOW HERE www.linkedin.com/company/fixed-ops-marketinghttps://www.youtube.com/channel/@fixedopsmarketingGet watch and listen links, as well as full episodes and shorts: www.fixedopsmarketing.com/wtfJoin Managing Partner and Host, Russell B. Hill and Charity Dunning, Co-Host and Chief Marketing Officer of FixedOPS Marketing, as we discuss life, automotive, and the human journey in WTF?!#podcast #automotive #fixedoperations

When you think of some of America's most recognizable household brands: Brawny, Angel Soft, Dixie, Quilted Northern…there's one company behind them all: Georgia Pacific.
And at the helm of marketing for that incredible portfolio is Jim's guest this week, Laura Knebusch, the Senior Vice President of CPG Marketing and Customer Experience. Laura is a seasoned marketing leader and transformation champion who has spent the past 15 years at Georgia Pacific. She has been the head of marketing for the past two-plus years, and has been focused on modernizing one of the most iconic CPG companies in the world. Under her leadership, Georgia Pacific has become an early mover in retail media and a shining example of how legacy brands can stay relevant in the digital age. Before joining Georgia Pacific, Laura began her career at Procter & Gamble where she developed her grounding in consumer insight and brand discipline. Tune in for a conversation with a leader who is applying a rigor to a new era of marketing, one that's faster, more digital, and more unpredictable than ever before. Recorded live at the ANA Masters of Marketing in Orlando, powered by TransUnion. ---Learn more, request a free pass, and register at iab.com/almPromo Code for $500 of ticket prices: ALMCMOPOD26---This week's episode is brought to you by Deloitte, TransUnion and the IAB.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

I have Andie Crosby with me again for the second part of a two-part series on why cardiovascular health is the number one longevity lever for women.  Today, in Part 2, we explore how a healthy endothelial glycocalyx matrix helps your body produce more nitric oxide, which supports energy, sexual vitality, and even skin radiance. We also explain what could damage your ability to produce nitric oxide naturally. If you have not yet done so, please listen to Part 1 first, to learn about the endothelial glycocalyx matrix before listening to Part 2. How to Support Nitric Oxide Production Maintain a healthy glycocalyx through diet, exercise, and lifestyle Test your nitric oxide levels to know if you are deficient Supplement strategically if your levels are low  Exercise regularly to increase nitric oxide during activity and improve recovery afterward Bio: Andie Crosby Andie Crosby is a seasoned business leader and passionate advocate for health and longevity.  After decades leading marketing and brand development for companies like Nike, Apple, and Procter & Gamble, her focus shifted in her 40s when she experienced firsthand the impact of hormonal changes, inflammation, and the power of nutrition to transform health.  A simple elimination diet revealed how profoundly food and lifestyle impacted her well-being, sparking a deep curiosity about health and healing.  This led her to The Institute for Functional Medicine, where she became the first Chief Marketing Officer.  Over ten years, Andie built IFM's marketing and partnerships teams, driving a 13-fold increase in practitioner education and advancing personalized, systems-based care.  Today, as President of Calroy Health Sciences, Andie leads innovation in cardiovascular and joint health.  Her mission is to raise awareness of the vascular system's foundational role - not only in disease prevention but also in longevity, brain health, and performance. She believes we have the tools to change the trajectory of our healthspan and empowers people to take control by asking the right questions.  Andie brings a relatable, purpose-driven perspective on living longer, better, and embracing midlife as a powerful opportunity for health transformation.  In this episode: What is nitric oxide? Why the glycocalyx is critical for nitric oxide production and blood vessel function How nitric oxide affects blood pressure, circulation, sexual health, and recovery after exercise  How aging and lifestyle choices reduce natural nitric oxide  How to monitor your nitric oxide level  The benefits of targeted supplementation  Why proactive cardiovascular care is crucial Links and Resources: Use CODE BERGAMOT to get 10% off ⁠⁠⁠Citrus Bergamot⁠ Use CODE BERBERINE to get 10% off ⁠⁠Berberine⁠ Guest Social Media Links: Calroy Health Sciences on Instagram Calroy Health Sciences on Facebook Relative Links for This Show: ⁠Use this link for 10% off⁠ (And a Free Bag of Oral Microbiome Gum) Follow Your Longevity Blueprint  On Instagram| Facebook| Twitter| YouTube | LinkedIn Get your copy of the Your Longevity Blueprint book and claim your bonuses here Find Dr. Stephanie Gray and Your Longevity Blueprint online   Follow Dr. Stephanie Gray  On Facebook| Instagram| Youtube | Twitter | LinkedIn Integrative Health and Hormone Clinic Podcast production by Team Podcast

Had a great conversation with Gary Hahn, VP & Chief Marketing Officer of the National Comedy Center, while I was at the Lucille Ball Comedy Festival. Always amazing talking with the people who help keep the history and future of comedy alive.

Josh Golden, Chief Marketing Officer at Quad, joins Megan Lynch as a new study in conjunction with The Harris Poll indicates that consumers raised in the digital age are craving a "Return of Touch". He says the study found that buyers like the in-person shopping experience, and that 74% of shoppers see Black Friday is just, 'hype.'

Eric Hanson reveals how Mitel is redefining hybrid communications, empowering frontline workers, and steering innovation through customer-centric strategies.In this episode of The BIG UC Update, Rob Scott from UC Today sits down with Eric Hanson, Chief Marketing Officer at Mitel, to unpack the company's latest moves in unified communications. Known for its long-standing presence in global UC, Mitel is now steering boldly into the future—with a revitalized strategy, new AI-powered solutions, and a sharp focus on the real-world needs of hybrid enterprises and frontline teams.Whether you're a long-time Mitel customer or exploring hybrid UC models, this conversation offers a grounded and forward-looking take on what's next in the communications space.▶️ In this conversation, you'll learn about:

Tony Thorstad reveals how simple word-of-mouth momentum and the Dare to Compare strategy helped make it happen.Global Dealer Solutions offers a network of high-performance providers while remaining product agnostic. Knowing which tools to deploy makes a big difference. Having a trusted adviser; priceless. Schedule your complimentary consultation today. https://calendly.com/don-278. BE THE 1ST TO KNOW. LIKE and FOLLOW HERE www.linkedin.com/company/fixed-ops-marketinghttps://www.youtube.com/channel/@fixedopsmarketingGet watch and listen links, as well as full episodes and shorts: www.fixedopsmarketing.com/wtfJoin Managing Partner and Host, Russell B. Hill and Charity Dunning, Co-Host and Chief Marketing Officer of FixedOPS Marketing, as we discuss life, automotive, and the human journey in WTF?!#podcast #automotive #fixedoperations

For this year's Thanksgiving edition of the CMO Series Podcast, we bring together an outstanding group of legal marketing leaders to reflect on the people and practices that have shaped their careers. What emerges is a clear and compelling message about the importance of trust, collaboration and shared generosity in building strong marketing teams and firm cultures. Thank you to our special guests for sharing their insights: Angela Pandolfo Roy, Chief Marketing Officer at Gibbons, Maura Brandt, Chief Marketing Officer at Crowell & Moring, Sarah Kempsey, Chief Marketing and Business Development Officer at Montgomery McCracken, Michael Huntsman, Chief Business Development and Marketing Officer at Bilzin Sumberg Baena Price & Axelrod, Phill McGowan, Founder of Phill McGowan Marketing, Alexandra DeFelice, Chief Marketing and Business Development Officer at Jeffer Mangels Butler & Mitchell LLP, Vanessa Crocetto, Chief Marketing Officer at Butzel, Douglas Gold, Chief Operating Officer at Mitchell Silberberg & Knupp LLP, Rebecca Wissler, Chief Marketing and Business Development Officer at Ice Miller, Danielle Wuschke Paige, Chief Marketing and Growth Officer at Nixon Peabody LLP, and Lindsey McReynolds, Chief Client Relations Officer at Schwabe Williamson & Wyatt. Across the episode, they share how firms can build environments where collaboration truly thrives. Creating space for people to contribute, recognising effort, supporting new ideas and giving credit freely all strengthen teams and empower talent to grow. Their reflections remind us that the most successful organisations are built on trust and a genuine willingness to lift others up. It's a thoughtful and timely conversation for this season of gratitude. Wishing you a wonderful Thanksgiving.  

In this episode of The Speed of Culture, host Matt Britton sits down with Christine Buscarino, Global Chief Operating Officer and Chief Marketing Officer at Dale Carnegie & Associates, to discuss how empathy and emotional intelligence at work are redefining the future of leadership in an AI-driven world. Christine shares how Dale Carnegie training continues to empower leaders to strengthen communication and trust, engage a cross-generational workforce, and create people-centric cultures that thrive through technological change. Together, they explore how the Human by Design program is helping leaders balance AI and human skills to drive sustainable leadership transformation.Follow Suzy on Twitter: @AskSuzyBizFollow Christine Buscarino on LinkedInSubscribe to The Speed of Culture on your favorite podcast platform.And if you have a question or suggestions for the show, send us an email at suzy@suzy.com Hosted on Acast. See acast.com/privacy for more information.

This episode features an interview with Kady Srinivasan, Chief Marketing Officer at You.com, the enterprise AI productivity platform redefining knowledge work with trusted, customizable AI agents. She breaks down GEO, storytelling in an infinite-content world, and why content now must serve both humans and LLMs.Key TakeawaysDemand generation has changed: Google Ads don't work, while newsletters, advertorials, and events perform better.Marketing teams must operate as multithreaded groups built around outcomes rather than traditional functional silos.Imperfection and speed are essential to stay competitive in fast-moving AI markets. Quote “I just want everything to be on time and running properly… And so, particularly in AI and to your point in 2025, that is, you could just get killed if you're like that. So you need to know when to be fine with imperfection and when to, and in some cases you have to double down and really take your time.”Episode Timestamps03:23 Demand Generation Changes04:56 Google Ads and New Marketing Channels05:51 Generative Engine Optimization (GEO)07:44 Importance of Original Content25:12 Exploring the Future of Marketing Roles28:10 Balancing Speed and Perfection in MarketingSponsorPipeline Visionaries is brought to you by Qualified.com — the pipeline generation platform for revenue teams.Turn your website into a pipeline machine with PipelineAI. Engage and convert your most valuable visitors with live chat, chatbots, meeting scheduling, and intent data.Visit Qualified.com to learn more.LinksConnect with Ian on LinkedIn: https://www.linkedin.com/in/ianfaison/Connect with Kady on LinkedIn: https://www.linkedin.com/in/kadysrinivasan/ Learn more about You.com Learn more about Caspian Studios: https://caspianstudios.com Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Send us a textTune in to the latest WTR Small-Cap Spotlight Flashcast! Join Tim Gerdeman, Vice Chair & Co-Founder and Chief Marketing Officer at WTR, and Peter Gastreich, Senior Energy Transition and Sustainability Analyst, as they discuss Peter's initiation of coverage on Darling Ingredients Inc. (DAR)

Tony Thorstad breaks down how a properly documented merchandising process allows anyone on the team to step in and execute it. When the steps are clear, the work becomes consistent, efficient, and easy to replicate. No bottlenecks, no guessing. Global Dealer Solutions offers a network of high-performance providers while remaining product agnostic. Knowing which tools to deploy makes a big difference. Having a trusted adviser; priceless. Schedule your complimentary consultation today. https://calendly.com/don-278. BE THE 1ST TO KNOW. LIKE and FOLLOW HERE www.linkedin.com/company/fixed-ops-marketinghttps://www.youtube.com/channel/@fixedopsmarketingGet watch and listen links, as well as full episodes and shorts: www.fixedopsmarketing.com/wtfJoin Managing Partner and Host, Russell B. Hill and Charity Dunning, Co-Host and Chief Marketing Officer of FixedOPS Marketing, as we discuss life, automotive, and the human journey in WTF?!#podcast #automotive #fixedoperations

Welcome to the Artificial Intelligence Podcast with Jonathan Green! In this episode, we dive into the transformative power of AI in the marketing landscape with our esteemed guest, Lillian Pierson, a seasoned Chief Marketing Officer and data science expert.Lillian shares her insights on the balance between leveraging AI's capabilities and maintaining human oversight in marketing strategies. She highlights the importance of integrating AI tools thoughtfully without losing the personal touch that resonates with customers. Lillian provides valuable perspectives on using AI for brand positioning and social listening to enhance lead generation and customer engagement.Notable Quotes:"AI can do amazing things with marketing, but you still need to have an oversight or a person paying attention." - [Lillian Pierson]"We have to create so much content, we just have to pump it out. And what you're talking about is very interesting... we don't want to outsource the paying attention." - [Jonathan Green]"In order to get garner attention, news is one of the bigger angles. So it's becoming a more important part of content strategy." - [Lillian Pierson]"You have to have a movement. You have to have a manifesto. And from that sense, having a manifesto and a movement's very important." - [Lillian Pierson]Lillian emphasizes the necessity of a calibrated approach to AI integration, ensuring that content reflects the brand's voice and values. She discusses the critical role of social listening in identifying potential leads and refining content strategies to align with audience needs.Connect with Lillian Pierson:LinkedIn: https://www.linkedin.com/in/lillianpierson/Website: https://www.data-mania.com/Newsletter: https://www.data-mania.com/newsletter/If you're keen on understanding how AI is reshaping marketing and want to learn from an industry leader, this episode is a must-listen! Connect with Jonathan Green The Bestseller: ChatGPT Profits Free Gift: The Master Prompt for ChatGPT Free Book on Amazon: Fire Your Boss Podcast Website: https://artificialintelligencepod.com/ Subscribe, Rate, and Review: https://artificialintelligencepod.com/itunes Video Episodes: https://www.youtube.com/@ArtificialIntelligencePodcast

Our November guest is Justin Martin, CEO of TAPCO Credit Union in Tacoma, Washington. Justin has served in this role for four years, but had previously served the industry in various executive roles including CHRO, Chief Marketing Officer, and COO. In his current role, Justin has led the credit union using four strategic pillars - culture, digital, community impact, and data centricity. During this competitive and challenging environment TAPCO believes it all starts with a culture of belonging. This spans their business model both internally and externally, from their employees to their members. He also shares how his background in the training and people area has helped him align people around a common objective and empower them to move forward together. Listen in to hear how Justin and TAPCO's strategy leverages culture to deliver upon their other three pillars. Interviewers: Shonna Shearson and Nate BurnsProducers: Ryan Kane and Steve SchmidleSupporting Cast: Jeff Morris, Robert York, James Wileman, and Ryan Olsen.

Farm+Food+Facts host Joanna Guza talks with Serena Schaffner, Chief Marketing Officer at the American Pecan Council and the American Pecan Promotion Board provides an overview of the U.S. pecan industry, including domestic and international marketing strategies, grower challenges and research that is identifying new opportunities.   Resources:  https://eatpecans.com/    https://americanpecan.com/   To stay connected with USFRA, join our newsletter and become involved in our efforts, here.  

With increased AI Adoption, is the most valuable skill for a modern marketer empathy with customers, or is it successfully prompting? Contentful, in partnership with Atlantic Insights, The Atlantic's marketing research division, recently conducted a study of over 425 marketing decision makers including 103 CMOs. This study, “When Machines Make Marketers More Human,” challenges the notion that AI will replace many marketing functions and instead demonstrates how AI can amplify marketers' effectiveness, creativity and impact. Today, we're going to talk about how AI is reshaping the very definition of a modern marketer. We'll explore the shift from simply automating tasks to augmenting human creativity, the rise of the ‘full stack' marketer, and what skills are becoming non-negotiable in an AI-driven world.To help me discuss this topic, I'd like to welcome, Elizabeth Maxson, CMO at Contentful. About Elizabeth Maxson Elizabeth Maxson is the Chief Marketing Officer of Contentful, a content management platform trusted by more than 4,200 companies around the world. Elizabeth brings nearly two decades of integrated marketing leadership to the role and is focused on driving marketing strategies that leverage AI and personalization to help brands deliver personalized and scalable content to their audiences. Prior to Contentful, Elizabeth served as the Chief Marketing Officer at Tableau, a Salesforce company, where she led go-to-market strategy, drove end-to-end marketing initiatives, and spearheaded strategic technology partnerships, launching critical relationships with industry giants such as AWS, Google, Alibaba, Apple, and many others. In addition to her role at Tableau, Elizabeth has also served as the Head of Marketing at Quip, another Salesforce acquisition. She holds a BAA in Facility Management and Marketing from Central Michigan University. ,Yes,This will be completed shortly Elizabeth Maxson on LinkedIn: https://www.linkedin.com/in/emaxson/ Resources Contentful: contentful.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow Catch the future of e-commerce at eTail Palm Springs, Feb 23-26 in Palm Springs, CA. Go here for more details: https://etailwest.wbresearch.com/ Contentful, in partnership with Atlantic Insights, The Atlantic's marketing research division, conducted a new study, When Machines Make Marketers More Human, challenging the notion that AI will replace many marketing functions and instead demonstrates how AI can amplify marketers' effectiveness, creativity and impact. They surveyed 425 marketing decision makers, including 103 CMOs, across industries, company sizes, and regions to show how forward-thinking marketing leaders are incorporating AI into their critical infrastructure. Get the report hereConnect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.showCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com  The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

What do LEGO, Megan Thee Stallion, and a Ford Mustang have in common? They're all proof that the right partnership can supercharge a brand.In the sixth episode of The Brand Builder's Playbook, hosts Jim Stengel and Ryan Barker, joined by guest co-host Lindsey Wehking, explore why not all partnerships deliver equal value…some enhance brand equity, while others can dilute it.This week's guest is Kristen D'Arcy, Chief Marketing Officer and Head of Digital Growth at True Religion, who unpacks how collaborations and partnerships drive growth, cultural relevance, and long-term brand equity. From bold campaigns with Megan Thee Stallion to unexpected collabs with Ford, True Religion demonstrates how math, magic, and cultural insight come together to keep a brand not just alive, but thriving.Kristen shares the playbook behind building a culture of collaboration inside the marketing team, tapping into subcultures that matter, and designing partnerships that actually move the needle.Bottom line: when you know your customer and lean into culture, partnerships don't just create moments, they create momentum.—Download this week's worksheet: https://bit.ly/47oVdBaRead about upcoming episode topics and guests here: https://bera.ai/podcast/See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

My guest this week is Rachel Sterling,  Chief Marketing Officer at Identity Digital.Rachel leads global marketing with a focus on driving awareness and adoption of Identity Digital's portfolio of top-level domains.Before stepping into her current role, she held senior leadership positions at Instagram, Twitter, and Google, where she built and scaled strategies across product marketing, integrated content, and events.From shaping how some of the world's most iconic platforms connect with audiences to now redefining digital identity, Rachel brings a unique perspective on marketing's evolving role in culture and technology.And here's something I just discovered—Rachel is the only person to have served as Head of Product Marketing at both Instagram and Twitter.

Franchise marketing is more than running ads or managing brand awareness. It's a strategic process that connects entrepreneurs, brands, and customers through trust, storytelling, and value-driven engagement. The best franchise marketing strategies help businesses expand their reach while maintaining the integrity of the brand at every level — from national awareness to local community relationships. Few people understand that dynamic better than Ali Kraus, Chief Marketing Officer at Benetrends Financial. With deep expertise in franchise development marketing, digital strategy, and brand building, Ali has become one of the most respected voices in the franchising industry. Her leadership reflects how marketing can not only grow businesses but also empower people and strengthen communities. Benetrends Financial has been at the center of franchise success stories for decades. As a leader in franchise funding, Benetrends helps entrepreneurs start and expand their businesses through innovative financial solutions, including their signature Rainmaker Plan and SBA lending support. The company's commitment to entrepreneurship goes beyond numbers — it's about helping people achieve independence, stability, and long-term growth. Ali's marketing approach aligns with that mission. By integrating creative strategy with practical execution, she helps franchisors and franchisees navigate challenges in visibility, recruitment, and retention. Her belief in collaboration and community has made her a strong advocate for empowering women in franchising, both through her work at Benetrends and her leadership with the International Franchise Association's Women's Franchise Committee. As an incoming Chair of the committee, Ali is helping pave the way for more women to find opportunities in leadership, ownership, and influence within the franchise industry. Her work demonstrates how franchise marketing can be a vehicle for change — not only driving business results but also creating a more inclusive and diverse community of entrepreneurs. In an era where consumers demand authenticity and connection, Ali's perspective on franchise marketing reminds business owners that success isn't just about selling a product. It's about building relationships, aligning brand purpose with customer values, and giving people a reason to believe in the businesses they support. For franchise brands and entrepreneurs alike, her message is clear: effective marketing starts with clarity, consistency, and connection. When combined with the right funding foundation and strategic leadership, those elements create a roadmap for sustainable growth. Franchise marketing continues to evolve, and leaders like Ali Kraus are shaping what comes next — a future defined by innovation, inclusion, and purpose-driven progress. Through her work at Benetrends Financial and her commitment to empowering women across the franchise landscape, she continues to show what's possible when vision and leadership come together. Watch the full episode on YouTube. Join Fordify LIVE every Wednesday at 11 a.m. Central on your favorite social platforms and catch The Business Growth Show Podcast every Thursday for a weekly dose of business growth wisdom. About Ali Kraus Ali Kraus is the Chief Marketing Officer at Benetrends Financial, where she leads brand development, marketing strategy, and franchise growth initiatives. A passionate advocate for women in franchising, Ali serves as the incoming Chair of the International Franchise Association's Women's Franchise Committee. She has been recognized as a Top Franchise Influencer and one of 1851 Magazine's Young Ones to Watch. Her expertise in franchise marketing, digital strategy, and leadership has made her a respected voice in the industry and a driving force for innovation and inclusion. Learn more about her work at Benetrends.com About Ford Saeks Ford Saeks is a Business Growth Accelerator who has helped generate more than a billion dollars in sales worldwide, working with companies from start-ups to Fortune 500s. As President and CEO of Prime Concepts Group, Inc., he specializes in helping businesses attract loyal customers, expand brand awareness, and drive innovation. An entrepreneurial powerhouse, Ford has founded more than ten companies, authored five books, and been awarded three U.S. patents. His expertise also extends to artificial intelligence and marketing innovation, where he is recognized for training teams on how to use AI tools to enhance operations, improve customer engagement, and increase profitability. As the creator and host of Fordify LIVE! and The Business Growth Show Podcast, Ford continues to share insights that help leaders accelerate results, strengthen their brands, and future-proof their organizations. Learn more at ProfitRichResults.com and watch his TV show at Fordify.tv

If you are Canadian, and you hear the words Tim Hortons, you conjure up a wide and deep range of emotions. Few brands inspire the kind of passion that Tim Hortons does in Canada. With nearly 6,000 restaurants in 22 countries, the 60-year-old brand continues to grow like a startup while holding a special place in Canadian culture. In this week's episode of The CMO Podcast, Jim sits down with Hope Bagozzi, Chief Marketing Officer of Tim Hortons, to discuss what it takes to steward such an iconic brand.From her early career in psychology and executive recruiting in New Zealand, to 15 years at McDonald's Canada, to now leading marketing at Tims, Hope brings a unique perspective on brand storytelling and customer connection. Recorded as part of the Next Gen CMO Academy at Deloitte University, this conversation explores the emotional power of brands, sustaining growth across decades, and the art of keeping a beloved brand fresh.---This week's episode is brought to you by Deloitte.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

I'm excited to have Andie Crosby join me for a two-part series. In Part 1 today, we dive into why cardiovascular health is the number one longevity lever for women and how it is often ignored until it is too late. We explore the critical role of the endothelial glycocalyx, a microscopic life-sustaining structure that is essential for vascular integrity, the inflammation response, and nutrient delivery.  In Part 2 next week, we will cover how nitric oxide supports energy, sexual vitality, and even skin radiance, and factors that could damage the ability to produce it naturally.  How to Protect and Support the Endothelial Glycocalyx Reduce stress  Manage blood sugar   Prioritize sleep Meditate  Take clinically researched supplements.   Monitor your cardiovascular health with diagnostics and lifestyle tracking to catch and reverse arterial aging before it starts to progress. Bio: Andie Crosby Andie Crosby is a seasoned business leader and passionate advocate for health and longevity.  After decades leading marketing and brand development for companies like Nike, Apple, and Procter & Gamble, her focus shifted in her 40s when she experienced firsthand the impact of hormonal changes, inflammation, and the power of nutrition to transform health.  A simple elimination diet revealed how profoundly food and lifestyle impacted her well-being, sparking a deep curiosity about health and healing.  This led her to the Institute for Functional Medicine, where she became the first Chief Marketing Officer.  Over ten years, Andie built IFM's marketing and partnerships teams, driving a 13-fold increase in practitioner education and advancing personalized, systems-based care.  Today, as President of Calroy Health Sciences, Andie leads innovation in cardiovascular and joint health.  Her mission is to raise awareness of the vascular system's foundational role - not only in disease prevention, but also in longevity, brain health, and performance. She believes we have the tools to change the trajectory of our healthspan and empowers people to take control by asking the right questions.  Andie brings a relatable, purpose-driven perspective on living longer, better, and embracing midlife as a powerful opportunity for health transformation.  In this episode: Why traditional health measures do not always reveal hidden cardiovascular risks The value of vascular age testing to uncover silent inflammation and plaque in arteries How lifestyle and stress factors can silently impact heart health over time. How perimenopause and hormonal changes dramatically increase cardiovascular risk in women Why cardiovascular disease is often overlooked until it's too late What advanced diagnostics can reveal beyond a standard blood panel How emerging knowledge about the endothelial glycocalyx is reshaping our understanding of vascular health The benefits of supplements, meditation, stress management, and improving your diet to reverse arterial aging Links and Resources: ⁠⁠Your Longevity Blueprint Omega 3s – 60 capsules ⁠https://yourlongevityblueprint.com/product/coq10-100-mg/ Guest Social Media Links: Calroy Health Sciences on Instagram Calroy Health Sciences on Facebook Relative Links for This Show: Use this link for 10% off (And a Free Bag of Oral Microbiome Gum) Follow Your Longevity Blueprint  On Instagram| Facebook| Twitter| YouTube | LinkedIn Get your copy of the Your Longevity Blueprint book and claim your bonuses here Find Dr. Stephanie Gray and Your Longevity Blueprint online   Follow Dr. Stephanie Gray  On Facebook| Instagram| Youtube | Twitter | LinkedIn Integrative Health and Hormone Clinic Podcast production by Team Podcast

What We Are Sipping On: 2022 Chardonnay, Parra Wine Co. Episode Description In this powerful and heartfelt episode of The Wine & Chisme Podcast, Jessica sits down with Vanessa Vigil, Chief Marketing Officer at nglMitú, a leading digital media brand dedicated to elevating Latiné voices and culture. Vanessa shares her personal journey into media, the evolution of nglMitú, and the responsibility and joy that come with telling authentic stories from across the Latiné diaspora. From combating stereotypes to celebrating our community's joy, creativity, and complexity, Vanessa breaks down how nglMitú uses storytelling to shift narratives in mainstream media — and why representation behind the scenes matters just as much as what appears on screen. Grab your glass and settle in — this conversation is honest, empowering, and full of the cariño and cultura you expect from Wine & Chisme. Key Takeaways Authentic storytelling is a responsibility, not a trend. Vanessa shares why nglMitú centers lived experience, community insight, and nuance in every project. Diversity within the Latiné community must be acknowledged and celebrated. One narrative can't represent an entire diaspora — and nglMitú reflects that through multiple creators and voices. Representation behind the scenes matters. Hiring Latiné creatives, writers, and decision-makers directly impacts the stories that reach the public. Community is a superpower in media. nglMitú's success stems from building trust and creating content that resonates across generations. Brands and partners play a role. Vanessa explains how collaborative opportunities can elevate Latiné creators instead of stereotyping them. Latiné joy is revolutionary. Telling stories that highlight our humor, brilliance, resilience, and love shifts culture more than people realize.

How are AI-powered Interactions Transforming Daily Customer Experiences  Shep interviews Tifenn Dano Kwan, Chief Marketing Officer at Amplitude. Tifenn talks about how AI and digital analytics are redefining customer experience through hyper-personalization and authentic interactions.  This episode of Amazing Business Radio with Shep Hyken answers the following questions and more:    What inflection points in technology have most impacted customer experience in the digital era?  What is hyper-personalization?  How has artificial intelligence transformed digital customer experiences?  What future trends in AI could most impact customer service and experience?  Should companies be transparent with customers about using AI-powered services?  Top Takeaways:    Artificial Intelligence has become one of the biggest game-changers for customer experience. It helps companies remove friction, enabling customers to get help faster and solve problems more easily.  Embracing new tech in CX is about finding ways to make life easier for your customers. Moments like the rise of the web, and the growth of AI mark big turning points that companies must adapt to. Being open to change lets businesses create better experiences for customers and stay ahead of the competition.  Customers want to be treated as individuals, not just a number. Personalization, especially when powered by AI, helps match customers with products, recommendations, or solutions that really fit them.   AI can deliver hyper-personalized experiences that keep people engaged and coming back. But, businesses need to remember that personalization that feels authentic and respectful is what really wins customers over.  Customers prefer when companies are transparent, especially about processes that impact their experiences. Modern customers can easily spot fake or insincere messages. Being authentic means communicating honestly and being open about how technology, like AI, is being used to serve them.   Your AI is only as good as your data. If the information going into the system is wrong or messy, the results might mislead both the company and the customer! Good data leads to smart decisions and better customer outcomes.  Whenever there's a major technological change, there's always concern about job losses. While AI can take over some tasks that used to require humans, it also creates new work opportunities. New jobs and skills will be in demand, especially in areas that support or expand what AI can do.   The future of work is about adapting, learning, and growing alongside technology, not competing against it.  Plus, Shep and Tifenn discuss use cases and opportunities for AI to improve the customer experience. Tune in!  Quotes:   "The goal of AI is to remove fiction and deliver delightful, seamless, and outcome-driven experiences for their customers."  "Hyper-personalization is personalization at scale. The more in touch we are with our customers, the more likely we are to drive conversions."  "AI is only as good as your data. If you have the wrong data, then you will have the wrong output. It is going to mislead you. More importantly, it will mislead your customers."  "Embrace what's next. We are going to see significant evolution in the world of AI. Don't be afraid to experiment and test."    About:    Tifenn Dano Kwan is the Chief Marketing Officer at Amplitude. Before working at Amplitude, she was CMO at Collibra, Dropbox, SAP Ariba, and SAP Fieldglass.  Shep Hyken is a customer service and experience expert, New York Times bestselling author, award-winning keynote speaker, and host of Amazing Business Radio.    Learn more about your ad choices. Visit megaphone.fm/adchoices

Ready to trade burnout for a life that actually fits? In this empowering episode, Shannon Russell talks with Dani Cee, a former Chief Marketing Officer who walked away from a 20-year corporate career to launch the Happy Life Agenda and work as an empowerment consultant. Dani shares the moment she knew the 9–5 was costing her everything, how journaling, faith, and clarity guided her exit, and the simple pillars she now uses to help women design a happier second-act career. If you're a working mom craving work–life balance, purpose, and flexibility, this conversation is your roadmap to a smart, values-aligned career change.Key Takeaways:Career Change After Burnout: Why Dani left a high-pressure marketing leadership/CMO role to become an entrepreneur.Happy Life Agenda Framework: The four pillars—openness, clarity, connection, purpose—for designing a life and business you love.Practical Exit Steps: How journaling, devotion/meditation, and networking coffee chats created clarity before resigning.Working Mom Priorities: Building a business that supports family time, presence, and flexibility (without losing income goals).Avoid the Shiny-Object Trap: Validate ideas so you don't recreate the same misery in a new job or business.Faith & Mindset: Using stillness to make bold decisions—and allowing space for the grief that can follow a big career pivot.What's Next: Local workshops and events with built-in childcare so moms can learn, connect, and grow.SHOW NOTES:https://secondactsuccess.co/223Connect with Dani Cee:https://happylifeagenda.com/https://happylifeagenda.com/podcasts/https://www.instagram.com/happylifeagenda/-----------Tell us what you think and what you want to hear on the podcast! You are listening to the Top 2% globally ranked podcast Second Act Success!CONTACT Shannon and share your feedback about what you'd like to hear on the podcast! https://secondactsuccess.co/contact Book a FREE Strategy Call with host and business coach Shannon Russell - https://www.calendly.com/second-act-success/coaching-strategyWork with Shannonhttps://secondactsuccess.co/coaching FREE Resourceshttps://secondactsuccess.co/resources READ Shannon's Book - Start Your Second Act: How to Change Careers, Launch a Business, and Create Your Best Life https://startyoursecondact.com. LISTEN to the How To Quit Your Job and Start A Business Podcast! https://secondactsuccess.co/listenLET'S CONNECT!Instagram - https://instagram.com/secondactsuccessLinkedIn- https://www.linkedin.com/in/shannonrussellcoach *Want to be a guest on Second Act Success Podcast? Send Shannon Russell a message on PodMatch,...

As we're increasingly inundated with AI-generated content and algorithm-driven ads, what's more powerful: yet another new technology, or the authentic voice of the small business owner on the corner? Agility requires not just reacting to market shifts, but deeply understanding the very fabric of the communities you serve and having the conviction to amplify their voices over your own. It's about finding strength not in shouting louder, but in listening closer. Today, we're going to talk about how a brand can cut through an increasingly crowded market by turning its most loyal customers into its most powerful advocates. We'll explore the strategy of reasserting brand relevance through authentic, community-driven storytelling, and what it takes to execute this when competitors are focused on features and scale.To help me discuss this topic, I'd like to welcome Lindsey Irvine, Chief Marketing Officer at Square. About Lindsey Irvine Lindsey Irvine is the Chief Marketing Officer (CMO) at Square, the technology company that makes commerce and financial services easy and accessible. With nearly two decades of experience in marketing, strategy, and leadership across both large enterprises and fast-growing startups, Irvine is responsible for overseeing Square's global marketing efforts, driving brand awareness, customer engagement, and market growth around the world, all in service of the company's mission to empower businesses and entrepreneurs worldwide.Before joining Square, Irvine was CMO at Benchling, pioneer of the R&D Cloud powering the biotechnology industry. Prior to that, she spent nearly a decade at Salesforce, where she held several leadership roles, including global CMO for MuleSoft, and played a key part in developing go-to-market strategies across IoT, industry verticals, and cloud solutions. She is credited with driving high-impact global marketing strategies and helping position Salesforce as a leader in the enterprise software space. Lindsey Irvine on LinkedIn: https://www.linkedin.com/in/lindseyirvine/ Resources Square: https://squareup.com/us/en The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow Catch the future of e-commerce at eTail Palm Springs, Feb 23-26 in Palm Springs, CA. Go here for more details: https://etailwest.wbresearch.com/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

Amanda Cruise and Ash Patel interview Steven Wear, chief marketing officer of SSSE, about the firm's nationwide self-storage investments and how it's evolving the model through creative financing and energy innovation. Steven explains how SSSE focuses on secondary and tertiary markets to avoid oversaturation and zoning risks, and why they advocate for local moratoriums once they've entered a market. He discusses using substitution of collateral strategies to maximize returns on seller-financed deals, creating a self-sustaining capital engine. The conversation also explores how SSSE integrates solar power, geothermal, and potential data center partnerships to turn storage facilities into power-generating assets, revealing a forward-thinking vision for the future of self-storage. Steven WearCurrent role: Chief Marketing Officer, SSSEBased in: Chicago, IllinoisSay hi to them at: https://ssse.com/ | LinkedIn Alternative Fund IV is closing soon and SMK is giving Best Ever listeners exclusive access to their Founders' Shares, typically offered only to early investors. Visit smkcap.com/bec to learn more and download the full fund summary. Join us at Best Ever Conference 2026! Find more info at: https://www.besteverconference.com/  Join the Best Ever Community  The Best Ever Community is live and growing - and we want serious commercial real estate investors like you inside. It's free to join, but you must apply and meet the criteria.  Connect with top operators, LPs, GPs, and more, get real insights, and be part of a curated network built to help you grow. Apply now at⁠ ⁠⁠⁠www.bestevercommunity.com⁠⁠ Podcast production done by⁠ ⁠Outlier Audio⁠ Learn more about your ad choices. Visit megaphone.fm/adchoices