Podcasts about chief marketing officers

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Best podcasts about chief marketing officers

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Latest podcast episodes about chief marketing officers

Fintech Insider Podcast by 11:FS
740. News: Smart raises $95 million while Robinhood sparks all-night trading fears

Fintech Insider Podcast by 11:FS

Play Episode Listen Later May 22, 2023 58:59


Our expert hosts, Benjamin Ensor and Kate Moody, are joined by some great guests to talk about the most notable fintech, financial services and banking news from the past week. We cover the following stories from the fintech and financial services space: London pension fintech Smart gears up for deals after $95m funding injection - 5:00 Robinhood launching 24-Hour weekday stock trading - 17:45 Tiger Global looks to cash in part of $40bn portfolio of private companies - 28:40 M-KOPA snaps up $250M+ debt, equity for its asset financing platform - 37:50 More red faces at Revolut after boss accidentally hits the wrong phone button, sparking a probe - 46:55 ZestMoney founders resign in wake of failed sale - 48:55 George Osborne to chair Italian investment firm Lingotto - 51:00 This week's guests include: Dan Barker, Chief Marketing Officer, Smart Sophie Winwood, Investment Principal, Anthemis This episode is sponsored by Thredd Global Processing Services (GPS), the payments platform trusted by the leading issuers to process billions of transactions a year, has changed their name to Thredd. Why Thredd? Thredd, because their tailored payment processing solutions are the thread that connects payments innovators of the future. Thredd, because they are true partners, becoming part of the fabric of your business as it grows. And Thredd because it just feels right. Find out more at Thredd.com. (https://www.thredd.com/?utm_source=newsletter&utm_medium=email&utm_campaign=bitesize+thredd&utm_id=11fs) Fintech Insider by 11:FS is a podcast dedicated to all things fintech, banking, technology and financial services. It's hosted by a rotation of 11:FS experts including David M. Brear, Ross Gallagher, Benjamin Ensor, and Kate Moody - as well as a range of brilliant guests. We cover the latest global news, bring you interviews from industry experts or take a deep dive into subject matters such as APIs, AI or digital banking. If you enjoyed this episode, don't forget to subscribe and please leave a review Send us your questions for the Fintech Insider Mailbag here (https://11fscompany.typeform.com/to/kBMan5qL?typeform-source=t.co) Follow us on Twitter: @fintechinsiders where you can ask the hosts questions, or email podcasts@11fs.com! Special Guests: Dan Barker and Sophie Winwood.

Transformed Sales
Unleashing Your Sales Leadership Potential with Udi Ledegor

Transformed Sales

Play Episode Listen Later May 17, 2023 26:38


Get FREE Sales Leadership Resources at go.transformedsales.com/podHighlights[01:02] - Served in the Israeli army and transitioned to different roles that eventually led him into the marketing space.[03:40] - Why and how he created his own roles at most of the companies he's ever worked for.[10:38] - The internal alignment that should exist between marketing, sales, and customer success.[15:49] - Why it's important for sales to be welcoming and marketing to be open to stepping into the customer's world.[19:47] - The journey from CMO to Chief Evangelist at Gong.[22:44] - Viewing work as a partnership and collaboration instead of as a family.In this episode of the Transformed Sales Podcast, I interviewed Udi Ledegor, a five-time Marketing leader at B2B start-ups and currently the Chief Evangelist at Gong. As Chief Evangelist, Udi oversees Gong's category leadership in the Revenue Intelligence space by bringing new products to market and advancing thought leadership. While serving as Gong's Chief Marketing Officer, he led the creation and leadership of the revenue intelligence category, pioneered an iconic, human-centric brand, and led Gong's Marketing efforts from zero to hundreds of millions in revenue. Passionate about startups and brands during the day, whisky and music in the evening, he's also an author, speaker, angel investor, and startup advisor based in San Francisco. Udi will graciously share how you can grow as a sales or marketing leader and so much more. Don't miss out. Quotes“Customer success is really considered an extension of sales or revenue organization” - Udi Ledegor“Sales and marketing alignment should be very strong and should be a huge priority from both sales and marketing leaders” - Udi Ledegor“Marketing exists to make sales easier” - Udi LedegorLearn More About Udi Ledegor in the Links Below:LinkedIn - https://www.linkedin.com/in/udiledergor/Website - http://www.gong.ioConnect with Wesleyne:Wesleyne's Website - https://transformedsales.com/Wesleyne on LinkedIn - https://www.linkedin.com/in/wesleynegreer/Wesleyne on Facebook - https://web.facebook.com/wesleynegreerWesleyne on Twitter - https://twitter.com/wesleynegreerEmail Her at wesleyne@transformedsales.com

THINK Business with Jon Dwoskin
World of AI and Constant Governance

THINK Business with Jon Dwoskin

Play Episode Listen Later May 17, 2023 17:48


Christopher P Willis is Acrolinx's Chief Marketing Officer, responsible for all aspects of the company's Marketing strategy. Christopher is a specialist in Content Governance, AI and pipeline management with over 20 years of experience growing companies in the technology sector. Before joining Acrolinx, Christopher held leadership roles in marketing, creative, technical, and business development at companies including Perfecto, Pyxis Mobile, KPMG-CT, ModelGolf, and Cambridge Technology Group. Willis is a recognized thought leader in the areas of AI, DEI and Content Governance, and is active within industry groups dedicated to the growth and health of Marketing Technology and the verticals he serves. Christopher is a dynamic, captivating and knowledgeable speaker, with insightful stories from his many years working with some of the biggest tech names in the world, including Google, Facebook and Twitter. Some of his thoughts on the importance of content governance and brand alignment today are incredibly valuable and actionable for a range of audiences in tech, operations, leadership and brand alignment. Christopher is also a CrossFit coach and passionate about physical health, as well as sports discipline and team-building. Find out more visiting: https://legendarypodcasts.com/christopher-willis/ Connect with Jon Dwoskin: Twitter: @jdwoskin Facebook: https://www.facebook.com/jonathan.dwoskin Instagram: https://www.instagram.com/thejondwoskinexperience/ Website: https://jondwoskin.com/LinkedIn: https://www.linkedin.com/in/jondwoskin/ Email: jon@jondwoskin.com Get Jon's Book: The Think Big Movement: Grow your business big. Very Big!   Connect with Christopher Willis: Website: https://www.acrolinx.com/ Twitter: https://twitter.com/cpwillis LinkedIn: https://www.linkedin.com/company/acrolinx/ LinkedIn: https://www.linkedin.com/in/cpwillis/ Facebook: https://www.facebook.com/Acrolinxcc

The CMO Podcast
Karuna Rawal & Martha Williams (Nature's Fynd & Egon Zehnder) | Brand Building Starts with Purpose

The CMO Podcast

Play Episode Listen Later May 17, 2023 51:40


Karuna Rawal is the Chief Revenue Officer and Chief Marketing Officer of Nature's Fynd and Martha Williams is a consultant with Egon Zehnder specializing in the retail and consumer sectors.This is the second installment of three episodes inspired by the 2023 Marketing Leadership Summit at the Kellogg School at Northwestern. The Summit is an annual gathering, organized by Kellogg faculty, with executives from Egon Zehnder and McKinsey.Nature's Fynd is a remarkable company that emerged from NASA research on microbes in Yellowstone National Park, where they unearthed a groundbreaking nutritional fungi protein. This protein offers a sustainable alternative to traditional agriculture methods by significantly reducing resource consumption. The company has raised more than $500 million in capital, and its first consumer products are breakfast patties and dairy-free cream cheese. During this episode, Jim, Karuna and Martha discuss purpose, leadership, and resilience while reflecting on the summit. They provide advice on navigating career changes and Karuna shares what it's like to be the CMO of a unicorn company.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Startup Selling: Talking Sales with Scott Sambucci
Ep. 158: Inbound-Led Outbound with Eric Quanstrom, Chief Marketing Officer at CIENCE

Startup Selling: Talking Sales with Scott Sambucci

Play Episode Listen Later May 17, 2023 51:31


Meet Eric Quanstrom, the Chief Marketing Officer at CIENCE, where he leads all marketing efforts from creating brand awareness to cultivating passionate fans. With a wealth of experience in marketing, digital media, technology, and strategy, Eric brings a unique perspective to his role. Prior to joining CIENCE, Eric held various executive positions, including CMO at Pipeliner CRM, Nimble, and Sorenson Media. He also served as VP of Marketing at SightSpeed (acquired by Logitech, 2008), Director of Business DocuComp (acquired by DocsCorp), and West Coast head of the Fox Online Properties at News Corporation. Eric holds an MBA in Marketing from San Francisco State University and a BA in Journalism from San Diego State University. As an Aztec, he takes pride in his alma mater's achievements. Some of the topics that we covered are:   Three ways you can do outbound  List Building  Intent led outbound  Inbound led outbound  Working with an outsourcing agency  Ownership  Partnership  Readiness   Thanks so much for listening! Tell a friend or ten about The Startup Selling Show, and please leave a review wherever you're listening to the show. Links & Resources:  LinkedIn - https://www.linkedin.com/in/quanstrom/ Podcast: https://www.cience.com/podcast   Listen & subscribe to The Startup Selling Show here:   BluBrry | Deezer | Amazon | Stitcher | Spotify | iTunes | Soundcloud | SalesQualia   Thanks so much for listening! Tell a friend or ten about The Startup Selling Show, and please leave a review wherever you're listening to the show.

Revenue Generator Podcast: Sales + Marketing + Product + Customer Success = Revenue Growth
No-Code Community Engagement Techniques -- Steve Hartert // Jotform

Revenue Generator Podcast: Sales + Marketing + Product + Customer Success = Revenue Growth

Play Episode Listen Later May 16, 2023 12:26


Steve Hartert, Chief Marketing Officer at Jotform, talks about how to increase efficiency and scale with no-code technology. Monitoring your community's conversations helps you to understand their interests and needs. But, taking action and providing valuable solutions is crucial to driving community engagement, and that's where no-code automation becomes incredibly useful. Today, Steve discusses no-code community engagement techniques. Show NotesConnect With: Steve Hartert: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

MarTech Podcast // Marketing + Technology = Business Growth
No-Code Community Engagement Techniques -- Steve Hartert // Jotform

MarTech Podcast // Marketing + Technology = Business Growth

Play Episode Listen Later May 16, 2023 12:26


Steve Hartert, Chief Marketing Officer at Jotform, talks about how to increase efficiency and scale with no-code technology. Monitoring your community's conversations helps you to understand their interests and needs. But, taking action and providing valuable solutions is crucial to driving community engagement, and that's where no-code automation becomes incredibly useful. Today, Steve discusses no-code community engagement techniques. Show NotesConnect With: Steve Hartert: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

MarTech Podcast // Marketing + Technology = Business Growth
Leveraging no-code Tech to Maximize Productivity -- Steve Hartert // Jotform

MarTech Podcast // Marketing + Technology = Business Growth

Play Episode Listen Later May 15, 2023 16:54


Steve Hartert, Chief Marketing Officer at Jotform, talks about how to increase efficiency and scale with no-code technology. No-code technology is a game-changer when it comes to maximizing productivity. It allows individuals and businesses to quickly create and automate tasks without the need for extensive programming knowledge or waiting for developers to create solutions. Today, Steve discusses leveraging no-code technology to maximize productivity. Show NotesConnect With: Steve Hartert: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Revenue Generator Podcast: Sales + Marketing + Product + Customer Success = Revenue Growth
Leveraging no-code Tech to Maximize Productivity -- Steve Hartert // Jotform

Revenue Generator Podcast: Sales + Marketing + Product + Customer Success = Revenue Growth

Play Episode Listen Later May 15, 2023 16:54


Steve Hartert, Chief Marketing Officer at Jotform, talks about how to increase efficiency and scale with no-code technology. No-code technology is a game-changer when it comes to maximizing productivity. It allows individuals and businesses to quickly create and automate tasks without the need for extensive programming knowledge or waiting for developers to create solutions. Today, Steve discusses leveraging no-code technology to maximize productivity. Show NotesConnect With: Steve Hartert: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

NOW of Work
Utilizing Talent Acquisition Tech Platforms to Diversify Hiring Pools

NOW of Work

Play Episode Listen Later May 12, 2023 58:46


Are you craving community and inspiration? Jess Von Bank and I talk all things HR, HR Tech, and humanizing work. We also had a little surprise in store for our listeners... On today's episode, Amanda Hahn, Chief Marketing Officer of HireVue surprised us live!   HireVue is an organization that helps global enterprises gain a competitive advantage in the modern talent marketplace with video interviewing software, conversational AI, and pre-hire assessments. Together we chat about getting the full view of PEOPLE while leveraging tools that HireVue uses to transform the way companies discover, hire, and develop talent. By combining video interviews with predictive, validated IO science and artificial intelligence (AI), HireVue augments human decision-making in the hiring process and delivers higher quality talent, faster.   Together Jess, Amanda and I discuss the utilization of talent acquisition tech platforms and how they help to better evaluate skills, capabilities, and future potential in the hiring process.

The Hard Corps Marketing Show
Banner Ads Are Broken - Jasmine Martirossian - Hard Corps Marketing Show - Episode # 334

The Hard Corps Marketing Show

Play Episode Listen Later May 11, 2023 37:21


Today's guest is an expert in digital marketing, content marketing strategy, and execution. They thrive at the intersection of marketing leadership and team development. Jasmine Martirossian is the Chief Marketing Officer and the Chief People Officer at Mercury. Jasmine shatters the illusion that banner ads have any value in B2B. Along the way, you'll hear why you should replace banner ads with LinkedIn “promoted content”, prioritize SEO, and create content for both expert and novice audiences.    Busted Myths: Banner ads on websites don't work. People are served thousands of ads every day and their brains filter most of them out, especially banner ads.   Takeaways Marketers need to stop taking the bait that banner ads are effective at driving action or raising brand awareness. If you stop and look impartially at the data, you'll see that banner ads don't work. Cutting out banner ads will actually drive better results because you will be able to concentrate your team's time, effort, and budget on the impactful tactics that drive results and provide more ROI. The reason that content marketing works where banner ads fail is that people engage with the real value of the content. The value that people find in content comes from both the information they sought and the emotions that were conveyed through the content. Dominating search is still a vital part of marketing, which means your website and content need to be optimized so they show up high on the SERP. Make sure that you are speaking to the critical keywords for your audience. When moving on from banner ads in the B2B space, LinkedIn “promoted content” can be an extremely successful replacement because of the granular targeting available based on title, industry, etc. Promoted content is subtle, so people don't filter it out as an ad. The two crucial parts of LinkedIn advertising are to get in front of the right decision-makers that you need to influence and make sure the content that you provide them with delivers value to them. That value is the key to getting them engaged. Successful content marketing comes down to really knowing your audience and their problems. Your content should address those problems both from expert and novice perspectives.   Quote of the Show: “I'll challenge anybody who's listening to let me know when was the last time that they actually bought something or took an action off of a banner ad.” - Jasmine Martirossian   Shout Outs: Josh Medow   Links: LinkedIn: https://www.linkedin.com/in/jasmine-martirossian/  Company website: https://www.shipmercury.com/    Ways to Tune In: Apple Podcasts: https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763 Amazon Music/Audible: https://music.amazon.com/podcasts/37228621-2f9c-4905-a223-1844effb49dd Spotify:  https://open.spotify.com/show/1vVLpNI1LssMTiL6Kdsamn Stitcher: https://www.stitcher.com/podcast/the-hard-corps-marketing-show Google Podcasts: https://play.google.com/music/m/Im7mytmu2wa2mekhoeixlja5hpe?t=The_Hard_Corps_Marketing_Show YouTube: https://youtu.be/Xw_r7-5OV_A  Hard Corps Marketing is produced and sponsored by Ringmaster, on a mission to create connections through Branded Podcasts. Learn more at https://ringmaster.com/

Alex & Annie: The Real Women of Vacation Rentals
Special Episode: How to Build a Sustainable Brand, Live from RR Summit 2023 with Stuart Butler and Pete DiMaio

Alex & Annie: The Real Women of Vacation Rentals

Play Episode Listen Later May 10, 2023 44:23 Transcription Available


Today's episode is a very special one, as we bring you a recent panel discussion we hosted at Rent Responsibly's 2023 Sustainability Summit. What does sustainability have to do with branding and company culture, and why is it more important than ever to focus on this way of thinking? Tune in to find out! Tune in as we dive into this topic with two of the smartest minds in hospitality marketing, Stuart Butler and Pete DiMaio. You do NOT want to miss this one!About the Guests: Stuart Butler After 20 years in the hotel industry, Stuart recently became the Chief Marketing Officer at the Myrtle Beach Area Chamber of Commerce & CVB, the official destination marketing organization for the Grand Strand. A native of England, Stuart moved to the United States in 2001 and has spent the past two decades implementing marketing strategies for hundreds of hotels and destinations worldwide. With a degree in Rocket Science from the University of Kent at Canterbury, he leverages cutting-edge technology and takes a scientific and innovative approach to everyday marketing challenges. Pete DiMaioPete is the Chief Operating Officer at TravelBoom. With TravelBoom, Pete takes an analytics approach to hotel marketing and works tirelessly to ensure his clients are able to drive occupancy, increase RevPAR, and improve direct bookings; all while providing a granular level of reporting that proves the return on investment. Pete has over two decades of experience in hospitality marketing from both the traditional and digital sides of the business. Highlights of the Episode02:16 - Episode Intro by Dana Lubner, Head of Leadership Development at Rent Responsibly05:17 – Guest Intro: Stuart Butler CMO for Visit Myrtle Beach and Pete Dimaio COO for TravelBoom05:45 – What to consider when starting the brand08:11 – What happened to companies that did not start thinking about building the brand09:48 – Fundamentals for starters14:23 – How not to get bogged down in making the right decisions20:19 – Will the ability to customize by guest detract or build trust?24:02 – The importance of company culture32:29 – Assets that need to be protected41:12 – Testing and why it's so importantConnect with STUART:LinkedIn | LinkedIn Page |  Website | FacebookConnect with PETE:LinkedIn | LinkedIn Page | Website | Instagram | TwitterThis episode is brought to you by Casago, Guest Ranger, and Good Neighbor Tech. Special thanks to Rev & Research for being the presenting sponsor of Alex & Annie's List.

B2B Go-To-Market Leaders
A CMO's Approach To A Go-To-Market Strategy With James Kessinger

B2B Go-To-Market Leaders

Play Episode Listen Later May 10, 2023 43:29


The go-to-market is all about connecting with your customers to buy your product or service. Who better to facilitate this than a Chief Marketing Officer? In this episode, Vijay Damojipurapu sits down with James Kessinger to discuss the vital role of the CMO in the go-to-market. James is the CMO of Hushly. Prior to that, he has been charting the waters of his career in the field of marketing, customer success, partnerships, revenue ops, and sales. He takes us across his journey and imparts great insights into a CMO's approach under this strategy. James shares how he has shaped the go-to-market at Hushly and how it has evolved since taking on the role. He also talks about some of the go-to-market successes and failures he has observed, especially among marketers. Full of helpful information from his rich experience, James gives a great show to help you bring your strategy to success. Tune in to not miss out!

KATHRYN FOR REAL!
EP 74: Dave Gordon | Simple Strategies to Inspire High Performance

KATHRYN FOR REAL!

Play Episode Listen Later May 10, 2023 35:17


On this weeks episode of The Kathryn For Real Podcast, Kathryn is joined by her brother-in-law, Dave Gordon. Dave is an internationally recognized brand, marketing and communications expert. He is an inspirational leader, speaker, and author with a mission to help people identify, communicate, and deliver their unique value to build stronger personal, team and corporate brands.  Dave is the co-founder of Gordon Creative, a brand alignment and communications consultancy. He is also the Chief Marketing Officer of Gallagher Bassett, a billion-dollar global risk management company, dedicated to helping clients limit the impact of risk on their business and their people.  His book, TIP: A Simple Strategy to Inspire High Performance and Lasting Success, is a multiple award-winning business book for anyone looking to advance their career with a stronger reputation, more recognition and improved results. Dave is a graduate of The Johns Hopkins University. He's not a doctor, but he did play one on TV.

The CMO Podcast
Alison Lewis & Pree Rao (Kimberly-Clark & Egon Zehnder) | Age of Authentic Leadership

The CMO Podcast

Play Episode Listen Later May 10, 2023 51:19


Alison Lewis is the Chief Growth Officer of Kimberly-Clark and Pree Rao co-leads Egon Zehnder's Global marketing and sales practice. Egon Zehnder is a top leadership advisory firm, which includes executive search. Kimberly-Clark is a leading consumer goods firm, with revenue of $20 billion with brands like: Huggies, Kleenex, Cottonelle, Kotex and Scott. Both guests bring rich career paths in the CPG industry, with Alison having previously worked at Kraft-Heinz, Coca-Cola, and Johnson & Johnson, and Pree having worked at Unilever and Danone before joining Egon Zehnder over four years ago.In this episode, Jim, Alison, and Pree reflect on the Kellogg Leadership Summit and highlight themes from Alison's keynote speech on leadership. They discuss the importance of having a growth mindset, using criticism as a motivator, and the evolving titles and roles of CMOs.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Destination Marketing Podcast
253: The Importance of Owning Your Audience: Owned Media Series Episode 1

Destination Marketing Podcast

Play Episode Listen Later May 9, 2023 63:33


On today's special episode of the Destination Marketing Podcast, join Adam and Stuart Butler, Chief Marketing Officer of Visit Myrtle Beach, as they take a deep dive into the world of owned media. In a new series inspired by their soon-to-be-published book, the duo explores the current marketing philosophy and why so many destinations aren't fully utilizing the power of owned media. The conversation explores the pressure to prioritize bottom-of-funnel conversions, the limitations of the last-click attribution model and the need to demonstrate immediate results. Stuart and Adam also delve into the importance of building trust and collaboration with stakeholders, as well as nurturing an engaged audience through owned media. By the end of this episode, you'll have a better understanding of how to harness the power of owned media and develop a marketing strategy that delivers tangible results. "We have to change. If we don't, that's not going to be good for us as DMOs if we're putting all of our eggs in the paid media basket. What we're doing, and what I encourage all DMOs to do, is to shift, gradually and responsibly over time, a portion of our dollars from paid media to owned media." -Stuart Butler Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok Do you want to be featured on the show? Send us a voice message! If you're enjoying the show, please leave us a rating and review on Apple Podcasts! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic's services,  please email adam@relicagency.com or visit www.relicagency.com.  To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email adam@relicagency.com.

Modern Day Marketer
Using Content Distribution to Drive Revenue with Chris Vannoy

Modern Day Marketer

Play Episode Listen Later May 8, 2023 26:16


Brett and Chris Vannoy, VP of Product and Engineering, let the cat out of the bag on The Juice's newest product launch. The Juice has a new integration with HubSpot, which will enable marketers finally show the impact of their content programs in driving revenue. This is especially important as cookies are phased out. Chris explains how this integration will a game-changing tool for marketers.1:50 Conversation with Chris3:30 Partnering with HubSpot6:45 History of integration9:45 Re-targeting12:26 HubSpot deals15:10 Driving revenue17:20 Surprises along the way21:00 Impact of content25:40 OutroRegister for Content Distribution LiveModern Day Marketer The Newsletter (subscribe)Follow The Juice:| Website | Blog | Twitter | LinkedInFollow Chris:| LinkedInFollow Brett:| Twitter | LinkedIn 

All or Nothing in Real Estate
Real Estate Marketing Mastery with Grant Wise: How to connect more so you can convert more

All or Nothing in Real Estate

Play Episode Listen Later May 5, 2023 52:13


Real Estate Marketing Mastery with Grant Wise: How to connect more so you can convert moreThere's a common denominator in building long term success and resiliency to market conditions...Mastering your Marketing to CONNECT and CONVERT at a high level.If you know the name Grant Wise, we know you're paying close attention...(and if you don't, listen up)Grant is a force to be reckoned with in the Real Estate industry. He's an expert in Marketing and Advertising and his strategies have changed the game for businesses across our country.He's the founder of Witly, a Real Estate Advertising Agency and a sitting Chief Marketing Officer for top producing teams everywhere.Grab your pen and paper... In this episode of All or Nothing in Real Estate we are breaking down the PROVEN processes behind successful Lead Generation, Remarketing and CONVERSIONS.We leave no stone unturned...Learn how to simplify your sales processes, build your pipeline and nurture leads at a high level.

Modern Day Marketer
Building and Scaling a Business Because of Content with Anirudh Singla from Pepper Content

Modern Day Marketer

Play Episode Listen Later May 5, 2023 26:20


Anirudh Singla is the Founder and CEO of Pepper Content, an AI-powered content marketing platform. He shares the history of the company, which dates back to his college days, and his plans to scale Pepper to be the “Salesforce for Content Marketing.” He explains the role of content in growing businesses and the revolution of CMPs (content marketing platforms).1:39 Conversation with Anirudh Singla3:20 Elevate5:35 CMP (Content Marketing Platforms)7:55 History of Pepper Content11:45 Growing brand15:20 ROI20:10 Scaling Pepper22:16 CEO vision statement25:44 OutroRegister for Content Distribution LiveSign up for Modern Day Marketer (the newsletter)Follow Anirudh: LinkedIn | Twitter | Pepper Content Follow The Juice:| Website | Blog | Twitter | LinkedInFollow Brett:| Twitter | LinkedIn 

MarTech Podcast // Marketing + Technology = Business Growth
How to Power AI Using Data -- Kevin Tate // Clearbit

MarTech Podcast // Marketing + Technology = Business Growth

Play Episode Listen Later May 4, 2023 19:30


Kevin Tate, Chief Marketing Officer at Clearbit, talks about Clearbit's B2B data activation platform for marketing intelligence. With accurate and diverse data sets, AI models can learn and make predictions with greater accuracy and reliability, driving better outcomes for businesses and their customers. Companies like Clearbit are playing a vital role by providing businesses with the necessary data to train their AI models effectively. Today, Kevin discusses how to power AI using data. Show NotesConnect With: Kevin Tate: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Revenue Generator Podcast: Sales + Marketing + Product + Customer Success = Revenue Growth

Kevin Tate, Chief Marketing Officer at Clearbit, talks about Clearbit's B2B data activation platform for marketing intelligence. With accurate and diverse data sets, AI models can learn and make predictions with greater accuracy and reliability, driving better outcomes for businesses and their customers. Companies like Clearbit are playing a vital role by providing businesses with the necessary data to train their AI models effectively. Today, Kevin discusses how to power AI using data. Show NotesConnect With: Kevin Tate: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

More Than Marketing with Arsham Mirshah
The key to great team culture with Darryl Praill

More Than Marketing with Arsham Mirshah

Play Episode Listen Later May 4, 2023 53:22


Today's guest was voted a Top 3 Marketer on LinkedIn and was recognized as a 2020 Top 10 SaaS Branding Expert. He is an award-winning content creator and keynote speaker that helps businesses drive measurable results through social media. Darryl Praill is the Chief Marketing Officer at Agorapulse. Darryl shares why your team's culture is The post The key to great team culture with Darryl Praill appeared first on WebMechanix.

The New Warehouse Podcast
EP 381: Lucas Systems at ProMat 2023

The New Warehouse Podcast

Play Episode Listen Later May 3, 2023 12:06


Ken Ramoutar, Chief Marketing Officer at Lucas Systems, joins The New Warehouse live from ProMat 2023. Lucas Systems is a Pittsburgh-based software company focused on improving warehouse efficiency by providing workers with tools to streamline their operations. Their system, run by the voice assistant Jennifer, helps workers move around warehouses more efficiently and reduce stress with minimal walking and unproductive time. Ken and Kevin discuss everything from the MHI Innovation Awards nomination for Lucas System, things to consider before robotics, and how voice optimization benefits the warehouse.  Follow us on LinkedIn here for more content.

The Blind Ambition with Jack Kelly
Matt Fitzgerald, Chief Marketing Officer at Tend: What Makes for Good Marketing at a Startup or Challenger Brand?

The Blind Ambition with Jack Kelly

Play Episode Listen Later May 3, 2023 38:39


Matt Fitzgerald, Chief Marketing Officer at Tend Matt has dedicated his marketing career to focusing on the fundamentals—listening and solving real problems for real people. We explore his storied track record of creating and marketing challenger brands into recognizable household names from scratch. He explains why it's still an excellent time to get into marketing and why companies might be foolish if they cut their marketing team and budgets too quickly or too much. Finally, Matt shares how to have a stand-out professional brand. https://blindap.onelink.me/ttCg/2f9862b1

The Marketing Stir
Casey Hurbis (Rocket Mortgage) - Part of the Process

The Marketing Stir

Play Episode Listen Later May 3, 2023 42:24


Casey Hurbis, Chief Marketing Officer at Rocket Mortgage, chats with us about being bold with taking risks and investing in new technology to help build a brand.

MarTech Podcast // Marketing + Technology = Business Growth
Clearbit for Building Data-Driven Products -- Kevin Tate // Clearbit

MarTech Podcast // Marketing + Technology = Business Growth

Play Episode Listen Later May 3, 2023 17:38


Kevin Tate, Chief Marketing Officer at Clearbit, talks about Clearbit's B2B data activation platform for marketing intelligence. Clearbit's "Powered by Clearbit" program is designed for teams building data-powered products. By accessing Clearbit's company and customer data through APIs, product teams can make their systems smarter, personalize their products, and provide contextual experiences for end users. Today, Kevin discusses using Clearbit for building data-driven products. Show NotesConnect With: Kevin Tate: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

The CMO Podcast
Dara Treseder (Autodesk) | Lead with Trust

The CMO Podcast

Play Episode Listen Later May 3, 2023 59:05


Dara Treseder is the Chief Marketing Officer of Autodesk. The company's tagline is “Make Anything,” and their software has made a significant impact on a number of industries, such as architecture, construction, media, entertainment, and manufacturing. Based in San Francisco, the company's revenue is north of $5 billion and growing.As the leader of worldwide marketing, brand, communications, demand generation, and education business teams at Autodesk, Dara sets the strategy and goals for building the brand and marketing the product portfolio. Dara is a veteran in the industry, with previous experience as CMO at Peloton, Carbon, and GE Business Innovations & GE Ventures, and having led marketing and growth efforts at Apple and Goldman Sachs. In fact, last year, Forbes Magazine named her the #1 Most Influential CMO.In this episode, Dara shares insights on being a people-first leader and the importance of serving your team. She and Jim discuss what drew her to Autodesk, lessons she learned from her parents that she continues to carry with her, and the essential capabilities that marketers must possess to be successful.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

I Am Home podcast
Todd Combs: Meeting Munger, Buffett and Joining Berkshire

I Am Home podcast

Play Episode Listen Later May 3, 2023 68:14


On today's episode of I AM HOME, we're celebrating the kickoff of Berkshire Hathaway's Annual Shareholders Meeting! Our hosts are joined by Amy Myers, Chief Marketing Officer at NFM, for an in-depth interview with Todd Combs. Todd is multi-billion-dollar investment manager with Berkshire Hathaway and is also the President and CEO of GEICO. Today, we're sitting down with Todd to talk about all the things that led him to Berkshire Hathaway. From sitting in a lecture hall at Columbia University listening to Warren Buffet give a lecture to meeting Charlie Munger in the California Club to accepting the job at Berkshire Hathaway. We're diving into the world of investing, achieving childhood dreams, and the importance of creating a home no matter where you go. Stay tuned for an exciting, personable look into the world of Todd Combs. Resources: In the News: 2010 NY Times 2010 NY Times 2015 Harvard Business Review 2022 Graham & Dodd Annual Breakfast   Features: 2017 FSU Alum Mag 2018 Originally Bloomberg   Videos: 2019 Ted and Warren YouTube

Revenue Generator Podcast: Sales + Marketing + Product + Customer Success = Revenue Growth
Clearbit for Building Data-Driven Products -- Kevin Tate // Clearbit

Revenue Generator Podcast: Sales + Marketing + Product + Customer Success = Revenue Growth

Play Episode Listen Later May 3, 2023 17:38


Kevin Tate, Chief Marketing Officer at Clearbit, talks about Clearbit's B2B data activation platform for marketing intelligence. Clearbit's "Powered by Clearbit" program is designed for teams building data-powered products. By accessing Clearbit's company and customer data through APIs, product teams can make their systems smarter, personalize their products, and provide contextual experiences for end users. Today, Kevin discusses using Clearbit for building data-driven products. Show NotesConnect With: Kevin Tate: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Digital Marketing Master
"Transforming Padres Baseball into a Must-See Experience: Insights from a Chief Marketing Officer" with Christopher Connolly

Digital Marketing Master

Play Episode Listen Later May 3, 2023 26:06


On this episode of Digital Marketing Master, Abby interviews Christopher Connolly, SVP, Chief Marketing Officer for the San Diego Padres. Connolly shares his passion for creating memorable experiences for fans and targeting a broader audience beyond just core baseball fans. He emphasizes the importance of creating lifelong fans through memorable experiences and advises young people to follow their passions. Join Abby and Christopher as they discuss the Padres' recent success and how they are leveraging it to attract a broader audience.

WealthTech on Deck
Driving Disruption in the Insurance Industry with David Lau

WealthTech on Deck

Play Episode Listen Later May 2, 2023 30:37


Comfort is the enemy of progress, especially in business. Adapting to new models and driving change is frightening, due to fear and risk of failure. Some industries are better than others at embracing disruption, but the insurance industry often needs to catch up. When systems are working well enough, not everyone sees value in taking a different approach. Change may be uneasy, but it also brings the possibility to improve, grow, and advance. This week, Jack talks with David Lau, Founder and Chief Executive Officer of DPL Financial Partners about disrupting the insurance industry. David has been an innovator for every business he has built, with extensive experience dating back to his role as the Chief Marketing Officer of E*Trade Bank, and its predecessor TeleBank. David has been at the forefront of developing products, platforms, and distribution systems that allow RIAs to implement commission-free annuities into their clients' portfolios. In this episode, David talks to Jack about how DPL drives change in the insurance industry by offering commission-free annuities. They discuss how annuities can enhance outcomes, which mistakes financial advisors should avoid with their clients, and where David sees the industry going. Key Takeaways [01:36] - An introduction to David. [05:53] - What does DPL Financial Partners do? [08:23] - The powerful combination of technology and human interaction. [10:38] - How annuities can enhance outcomes.  [14:39] - An exciting project David is working on. [19:28] - Why retirees seek stability. [23:27] - David's predictions for the future of the industry. [27:17] - How David spends his time outside of work. Quotes [04:48] - “It's easy to become beholden to your existing distribution, but anybody could see that the way the world was going and continues to go, is away from commissions and towards fees.” ~ David Lau [09:14] - “The ultimate value proposition we're delivering to an RIA is we're giving you the ability to grow. We're gonna help you bring in held-away assets. We're going to help you get more wallet share. We're gonna help you attract new customers.” ~ David Lau [14:28] - “We're solving problems, not selling products.” ~ David Lau Links David Lau | LinkedIn DPL Financial Partners Nationwide Advisory Solutions  Alex Murguia Wade Pfau E*Trade Connect with our hosts LifeYield Jack Sharry on LinkedIn Jack Sharry on Twitter Subscribe and stay in touch Apple Podcasts Spotify LinkedIn Twitter Facebook

FranchiseU!
Episode 45: Chris Buitron (Main Line Brands)

FranchiseU!

Play Episode Listen Later May 2, 2023 29:26


In this episode of Franchise U!, Kathy sits down with Main Line Brands CEO Chris Buitron to discuss his passion for Franchising and the unique services and businesses managed by Main Line Brands. Chris Buitron joins Main Line Brands as CEO, bringing decades of experience in various franchise industries from gasoline/convenience store franchising to Big Five consulting to home health care services marketing. His background includes Chief Marketing Officer for Senior Helpers, Vice President of Marketing for Direct Energy (Home services division) and Director of Marketing for Sunoco Inc., where he supported the company's 4,700 franchised and company-owned retail facilities across 23 states (over $15B in annual revenues). When Chris isn't in the office, you find him spending time with his two children and friends. He also enjoys traveling, playing sports, and watching movies. Click below to listen to the episode and make sure to subscribe to the podcast on Spotify, iTunes, or wherever you enjoy your favorite podcasts.

B2B Mentors
Get Bold about Branding, Building Trust, and B2B

B2B Mentors

Play Episode Listen Later May 2, 2023 30:11


Scott Farace is the current Chief Marketing Officer at Celero Commerce and former sports and entertainment executive working with well known brands like bank of America, UPS, Sears, and Mastercard, and talents such as Garth Brooks, Christina Aguilera, Shania Twain, Phil Collins, and the Backstreet Boys. He has also driven sponsorship for clients with the NFL, Olympics, FIFA world cup, NBA and many moreLearn more about Celero Commerce: https://www.celerocommerce.com/Connect with Scott Farace on LinkedIn: https://www.linkedin.com/in/scott-farace-975b2/Connect with the host, Connor Dube, on LinkedIn`: https://www.linkedin.com/in/socialsellingexpert/Brought to you by the B2B content marketing experts at www.ProvenContent.comGet access to free content marketing courses, no email opt in required, at www.ProvenContent.com/Free

Down The Garden Path Podcast
Monrovia's Design Trends with Katie Tamony

Down The Garden Path Podcast

Play Episode Listen Later May 2, 2023 59:20


In this episode of Down the Garden Path podcast, landscape designers Joanne Shaw and Matthew Dressing welcome Katie Tamony of Monrovia to discuss Monrovia's design trends and new plants for 2023.  About Katie Tamony Katie's official title is Chief Marketing Officer, but she really is Monrovia's chief storyteller and trendspotter. She has more than 25 years of expertise in the lifestyle and leisure industries. Here are some of the questions and topics covered in this episode: Tell us more about Monrovia. How do you come up with or research your design trends? How do your trends influence new plant introductions? Are you planting more natives vs. ornamentals? What are this year's design trends? Timeless Design Trends and Must-Have Plants Reasons for timeless design principles. Design ideas from the past influence our gardens today Timeless design gives your garden longevity Adding new and updated varieties brings a modern twist with more blooms and easier care Greek and Ancient Roman Gardens Symmetry, proportion, and balance Creating a serene feeling when you enter the garden Topiary Kitchen gardens Water features New trends for 2023 Architectural Simplicity Inspired by travel and a love of elegance Limited plant palette and repeating forms Cooler tones Garden of Abundance Gardens that are a bit wild, productive, and teeming with life Mixing edibles in with shrubs, perennials Attracting pollinators Increased interest in soil health and working with nature Victorian Gardens Introductions of lawns Perennial borders Breeding increases choices for adding colour in the garden Privacy hedges New trend: New Victorian Return to nostalgia/classic plants - Roses, hydrangeas, peonies, lilacs Mix of textures Meandering paths Layering New genetics offer more blooms and compact designs that fit anywhere Ancient Japanese Gardens Asymmetry Rocks and water Capturing the fragility of our being Meditation Meaning of plants Relaxation, minimalism, and foliage Must Haves plants for 2023 – Plants that may not fit in only one category Find Monrovia online: www.Monrovia.com Facebook: @monroviaplants Instagram: @monroviaplants Pinterest: @monroviaplants Twitter: @monroviaplants Resources mentioned during the show Down the Garden Path: A Step-By-Step Guide to Your Ontario Garden Down the Garden Path Podcast Each week on Down The Garden Path, professional landscape designers Joanne Shaw and Matthew Dressing discuss down-to-earth tips and advice for your plants, gardens and landscapes. As the owner of Down2Earth Landscape Design, Joanne Shaw has been designing beautiful gardens for homeowners east of Toronto for over a decade. A horticulturist and landscape designer, Matthew Dressing owns Natural Affinity Garden Design, a landscape design and garden maintenance firm servicing Toronto and the Eastern GTA. Together, they do their best to bring you interesting, relevant and useful topics to help you keep your garden as low maintenance as possible. In their new book, Down the Garden Path: A Step-By-Step Guide to Your Ontario Garden, Joanne and Matthew distill their horticultural and design expertise and their combined experiences in helping others create and maintain thriving gardens into one easy-to-read monthly reference guide. It's now available on Amazon. Don't forget to check out Down the Garden Path on your favourite podcast app and subscribe! You can now catch the podcast on YouTube and Patreon.

Beyond The Story with Sebastian Rusk
How To Leverage Your Brand Story To Grow Your Business: Wayne Partello - Story Marketing

Beyond The Story with Sebastian Rusk

Play Episode Listen Later May 1, 2023 18:33


Get your earbuds ready for an exhilarating episode of Beyond The Story as the hosts introduce the one-and-only Wayne Partello. The two discuss their mutual interest in social media, which they connected over 12 years ago at the Miami Dolphins. In this engaging episode, Wayne shares his journey from producing TV to becoming an entrepreneur. The duo also touches upon Wayne's previous experience working in professional sports, creating unforgettable experiences for fans, and eventually starting his own successful business. The discussion shifts to the importance of storytelling in marketing and how it can help businesses tell their own story in a world without gatekeepers. Be inspired as the host shares how a strategic approach to podcasting can help in reaching the right audience, giving examples of how clients leveraged podcasting for their businesses. The electrifying episode concludes with a catch-up session with a friend who launched an empire, reinforcing the importance of continual growth as an entrepreneur. Tune in and don't forget to subscribe and leave a review!Timestamps[00:00:05] Guest's Story of Skipping College for Video Production[00:03:28] From promotions to CMO: One radio host's journey[00:06:40] From Sports Executive to Entrepreneur[00:09:49] Empowering Creatives in Business[00:13:07] The Power of Storytelling in Podcasting[00:16:14] Guest's entrepreneurial success with CuentoBest Quotes[Unknown] You're all fucked if your bosses don't figure out how to adapt to the internet because it's calm it's here[00:12:23] Every business should be telling their own story. They don't realize it yet, but, you know, that became the impetus of what we wanted to create with Cuento was a world where creatives create, and we help businesses tell their story[00:13:01] Never miss an opportunity to tell your story. I love that. Never missing an opportunity to tell your story. Because listen to this right now, you're not telling your stories, your brain. You're missing out on a humongous part of the market share you could be capitalizing on because people resonate with stories[00:16:03] My life's mission is making sure that that message lands for everyone to understand the power behind all because, I mean, again, a phenomenal example We're working with teams on the team side, but we're working withAll Quotes[00:12:23] Every business should be telling their own story. They don't realize it yet, but, you know, that became the impetus of what we wanted to create with Cuento was a world where creatives create, and we help businesses Tell their story[00:01:21] Social media was sort of, like, in its early stages in the business world and, you know, especially in the sports world, like, people are still trying to figure out[00:10:29] I learned throughout the journey of becoming an executive that I had to really control my creative and allow my creatives to shine[00:07:04] I want everybody to be able to experience when I got to experience every day[00:08:24] I've always been an entrepreneur. I've always kinda done my own thing. I've always side hustled[00:08:58] I'm not as weird as I thought I was. There are other people like me that that's where that is fun and entertaining for them to do this[00:01:45] We, you know, we obviously we're following the same trends, paying attention to same, you know, sort of metrics and and and how business was it was in the infancy, but, you know, to see where it's all gone from that point to today and all the different businesses that have sprouted from it[00:05:32] For me, that was an incredible opportunity to obviously take all the skills that I had acquired[00:13:01] Never miss an opportunity to tell your story. I love that. Never missing an opportunity to tell your story. Because listen to this right now, you're not telling your stories, your brain. You're missing out on a humongous part of the market share you could be capitalizing on because people resonate with stories[Unknown] You're all fucked if your bosses don't figure out how to adapt to the internet because it's calm it's here[00:03:03] Graduating high school, I didn't wanna do this as a career. I wanted to be[00:13:56] When you remove the gatekeepers, right, everybody has the opportunity to tell their story[00:03:37] I really wanted to be on air[00:01:11] You gotta meet this guy. Men at this event. He's wild, and he speaks the same language you do[00:10:21] What was really important to me was to have a world that I could take creative people and allow them to create[00:06:17] But for my career, that wasn't the best thing for me was to sit around and wait for that to happen[00:11:56] The power of telling a story[00:14:13] If you do things with purpose and you have a strategy, and then each tactic ladders up to that strategy with purpose, What's the purpose?[00:03:10] I thought that was pretty cool[00:07:28] It also forced me to live in my career without a safety net. There was no safety net. I got 1 shotBlog PostArticle One: Wayne Partello's Journey to SuccessIn the latest episode of Beyond The Story, host Sebastian Rusk sits down with Wayne Partello to discuss how he became successful in the sports industry. Wayne's career began in high school, where he learned how to produce TV in a public access TV studio. He then went on to work for the Miami Dolphins, where he first met Sebastian.Here are three tips we can learn from Wayne's journey to success:1. Take advantage of every opportunity: Wayne took a chance on the free classes offered by the public access TV studio and ultimately discovered his passion. He then capitalized on his opportunity to work for the Miami Dolphins and eventually became the Senior Vice President and Chief Marketing Officer for the San Diego Padres.2. Network and make connections: Wayne met Sebastian through a mutual contact, Dave Murphy. Networking and building relationships with others can open doors that one may not have known existed.3. Keep up with trends and new technology: Wayne and Sebastian bonded over their mutual interest in social media and keeping up with current trends in business. In the fast-paced sports industry, it is crucial to stay up-to-date with the latest technological advancements.As Wayne states in the podcast, "I believe life is about timing, and opportunities arise when you're ready and when they're ready for you." Tune in to this episode to gain further insight into Wayne's inspiring journey and learn how you can apply his tips to your own path to success.Article Two: The Power of Staying ConnectedIn the latest episode of Beyond The Story, host Sebastian Rusk speaks with Wayne Partello about the importance of staying connected. Wayne and Sebastian first met through a mutual contact while Wayne was working for the Miami Dolphins. They reconnected years later and have been able to stay up-to-date with each other's lives and careers.Here are three reasons why it's important to stay connected:1. Opportunities can arise: As Wayne's career evolved from working for the Miami Dolphins to becoming the Senior Vice President and Chief Marketing Officer for the San Diego Padres, he was able to reconnect with Sebastian and share his journey. Staying connected can lead to future collaborations and opportunities.2. Inspiring and motivating: Hearing about the success and growth of others can be inspiring and motivating. It can push individuals to continue striving for their own goals.3. Building and maintaining relationships: At its core, staying connected is about building and maintaining relationships. As Sebastian mentions in the podcast, "building relationships is the most important thing you can do in business and in life."Tune in to this episode of Beyond The Story to hear more about the power of staying connected and how it has impacted both Wayne and Sebastian's lives and careers. As Sebastian says, "you never know where staying connected with somebody and keeping that door open might lead."Social Posta professional athlete. But I quickly realized I wasn't good enough to do that, and I kinda did. The 1st thing that was in front of me was like, all right, I'll go work at a local cable station that's right near where I grew up, and it was 4 a.m. to noon, and I was editing video highlights for ESPN, for the National Hockey League. And at that time, there was only, like, you know, there weren't intermission reports. There wasn't, um when I started, there wasn't even a highlight show. It was just, like, let's say Wayne Gretzky scored two goals, and there were highlights to each of his goals. They would come in For me on a tape, and I would have to edit out the opposing player who was, you know, who passed him the puck, who made the assist or whatever. And then, you know, maybe a graphic would pop up and, you know, Wayne Gretzky's 44th and 45th of the season or whatever. So I did that for a year, and then while I was there, the person who was the director of the Miami Heat's TV department, a man named David Priddy, um, he was leaving the Heat to go to work for the Miami Dolphins. And a friend of mine who I was working with at the time said, Hey, you should apply for that job. You're gonna have my recommendation. And I was like, all right, I'll apply for it. And, you know, just as luck would have it, I got the job. So I started in January of 99 and little did I know that that would turn into a 20, a 20-year career.
1st post:

Hey U
Amy Frampton — Modern Marketing Through a CMO's Lens

Hey U

Play Episode Listen Later May 1, 2023 28:12


In this episode of Hey U, professional marketer, Amy Frampton, shares with the team her experiences of moving through the ranks in her career. From starting out in the US House of Representatives to marketing at Microsoft and eventually climbing all the way to a role as a Chief Marketing Officer at No Fraud, we discover what she has learned throughout her journey in the marketing world. Amy explains why moving laterally through jobs, as opposed to a traditional upward trajectory, brings many opportunities that will teach you invaluable lessons and make you a more well-rounded worker, as well as the significance of making an impact wherever you land. Other topics touched on include work-life balance, ChatGPT, and advice all aspiring marketers should hear!

Impact Pricing
Revolutionize Your Pricing Strategy with 8D Problem-Solving Technique with JD Dillon

Impact Pricing

Play Episode Listen Later May 1, 2023 28:26


JD Dillon is the Chief Marketing Officer, Communications Leader, and Pricing Professional at Tigo Energy. In this episode, JD shares his 8D problem-solving technique that helps create a solid pricing strategy in place. Why you have to check out today's podcast: Understand what the 8D technique of problem solving is and where you can specifically apply it to. Learn how to figure things out and find solutions logically rather than emotionally. Discover about the 'Five Why' in verifying the root causes of a problem. "If you are in a situation where there's a price reduction, try to do two or three other things first." - JD Dillon Topics Covered: 00:49 - How JD's Pricing journey started 02:00 - Updates about T.J. Rodgers 03:05 - Overview of what the Eight-D problem-solving technique is all about 03:50 - How does a quality program relate to pricing? 05:19 - What goes on in D-Zero? 07:24 - Where do we ideally apply Eight-D to? [Showing a case study] 08:47 - D-One: What happens here? 10:16 - How do you go about D-Two? 12:45 - Action steps you need to do in D-Three 15:10 - Finding the root causes with D-Four and using the 'Five Why' technique 18:03 - How do you verify permanent corrective action in D-Five? 19:56 - Getting everything executed in D-Six 20:38 - Digging deeper into D-Five and [culture and internal processes] 21:35 - Preventing the occurrence in D-Seven 23:29 - D-Eight: Congratulating the team 25:14 - How often do you perform the Eight-D process? 28:01 - JD's best pricing advice that impacts one's business 29:16 - One important key to success in business Key Takeaways: "Pricing is the quality metric for revenue." - JD Dillon "If you do it right [Eight-D process], it builds into the DNA of the company. And after a few years you've improved your DNA continuously and quite a bit." - JD Dillon "What I described is a thought process, that's all. You can do it in a meeting with people that know what they're doing. I can do it with somebody who's worked for me in the past and we can quickly go through the process in 10 minutes about one small little issue and then move on." - JD Dillon People/Resources Mentioned: Ted Levitt: https://en.wikipedia.org/wiki/Theodore_Levitt T.J. Rodgers: https://en.wikipedia.org/wiki/T._J._Rodgers Connect with JD Dillon: LinkedIn: https://www.linkedin.com/in/jd-dillon/  Connect with Mark Stiving: LinkedIn: https://www.linkedin.com/in/stiving/  Email: mark@impactpricing.com 

How I Made it in Marketing
Financial Services Marketing: Don't fall for Wile E. Coyote marketing (episode #57)

How I Made it in Marketing

Play Episode Listen Later May 1, 2023 48:46 Transcription Available


The How I Made It In Marketing podcast is underwritten by MECLABS Institute, the parent organization of MarketingSherpa. To learn how MECLABS Services can help you get better business results from deeper customer understanding, visit MECLABS.com/results.Hold a newspaper or magazine or other reading material right up to your face. I mean touching your nose close. Way too close.What do you read? Nothing. It's all a blur, right?Now hold it at a comfortable distance. Everything comes into focus.This is the perfect analogy for a challenge many marketers face. When it comes to an audience at arm's length – namely, our current and potential customers – we are practiced at using our communication skills to help them understand the perceived value of our products and overcome any possible anxiety.But the group of people we are closest to – the ones working inside the very same walls as us, so to speak – our colleagues. We can overlook the necessity of understanding their possible anxieties, the non-monetary costs they face, and help them understand the process-level value proposition for actions they need to take.We can be so focused on doing the thing, we overlook communicating why others should join us in getting it done.Or as our next guest puts it, “change agents need broad support.”I talked to Christina Martin, Executive Director of Marketing for Chase Auto, JP Morgan Chase and Company (https://www.jpmorganchase.com/), on the latest episode of the How I Made It In Marketing podcast to hear the story behind that lesson, along with many more lesson-filled stories.Martin manages a team of six engaged in B2C marketing for Chase Auto.JP Morgan Chase has $3.7 trillion in assets and $292 billion in stockholders' equity as of December 31, 2022. One out of every two households in America have a relationship with JP Morgan Chase.Stories (with lessons) about what she made in marketingSome lessons from Martin that emerged in our discussion:Don't fall for Wile E. Coyote marketing.Change agents need broad support.Great brands consistently tell their story.Stay close to the well head.Observation is a powerful research technique.A problem isn't a problem if it can be solved with money.Related content mentioned in this episodeContent and Communications: Tenacity, keep it simple, authenticity works (podcast episode #33) (https://www.marketingsherpa.com/article/interview/content)MarketingSherpa (https://www.marketingsherpa.com/)How I Made It In Marketing podcast (https://www.marketingsherpa.com/podcast)Product Management & Marketing: Surround yourself with the right people (podcast episode #38) (https://www.marketingsherpa.com/article/interview/product)The Psychology of Blue Jeans: What marketers can learn from 150 years of Levi Strauss customer letters (podcast episode #4) (https://www.marketingsherpa.com/article/interview/customer-psychology)Apply to be a guestIf you would like to apply to be a guest on How I Made It In Marketing, here is the podcast guest application – https://www.marketingsherpa.com/page/podcast-guest-application

Modern Day Marketer
Content Distribution Live #1 with Justin Simon

Modern Day Marketer

Play Episode Listen Later May 1, 2023 57:43


Brett welcomes the perfect guest for the first Content Distribution Live event, Justin Simon. Solopreneur, Justin Simon is a self-employed content strategy consultant and the podcast host of Distribution First. With years of content marketing experience under his belt, he shares how to find growth with a distribution-first approach. They also touch on consistency, mindset, repurposing, toolsfor success, and more.Register for Content Distribution Live Sign up for Modern Day Marketer (the newsletter)Follow Justin: LinkedIn | Twitter | Website | Podcast Follow The Juice:| Website | Blog | Twitter | LinkedInFollow Brett:| Twitter | LinkedIn 

MoneyWise on Oneplace.com
A New Way To Further God's Kingdom With Aaron Caid

MoneyWise on Oneplace.com

Play Episode Listen Later May 1, 2023 24:57


Christians are called to help the poor, widows, and orphans. We often do that through giving, but did you know you can help simply by using a credit card? We'll talk about that with Aaron Caid on this Faith & Finance. Aaron Caid, Chief Marketing Officer at Christian Community Credit Union, an underwriter of this program. Christian Community Credit Union is different from other financial institutions in that it is a faith-based, not-for-profit credit union that has served the Christian community for more than six decades. CCCU has come up with a unique way to live and give more abundantly, simply by using a credit card for normal, everyday purchases. They just launched a new “Cash Rewards Visa card.” It has many of the perks you'd expect with a typical rewards card, 1.5% cash back on every purchase, plus a $200 bonus when you spend $750 in the first 3 months, which is pretty easy to do.What makes this different from typical credit cards is that, when you use it, you're also giving back to Christian charities. Every purchase helps support the work of organizations that are transforming lives around the world.The revenue generated by using the card goes to building and expanding churches, spreading the Good News of Jesus to remote areas, providing disaster relief, giving hope to vulnerable children, ending modern slavery and human trafficking and much more. So far, CCCU's members have given over $6 million through their use of these credit and debit cards.Cardholders have made it possible for CCCU to come alongside ministries through donations and to support their work including the purchase of a property for survivors of human trafficking.CCCU also offers a full range of banking and lending products like checking and savings accounts, loans, and credit cards. But again, what makes Christian Community Credit Union different is that all of these are tailored to serve a higher purpose.Their mission is to be a place where your faith and finances can grow together as you seek to serve God and support yourself and your loved ones. To learn more, visit JoinChristianCommunity.com. On this program, Rob also answers listener questions: How much money can you give away tax-free?How can you get a handle on expenses and your budget to make progress saving for retirement?What is the best way to invest for the future of young children?Are treasury bonds a wise investment?RESOURCES MENTIONED:TreasuryDirect.govRemember, you can call in to ask your questions most days at (800) 525-7000. Also, visit our website at FaithFi.com where you can join the FaithFi Community, and give as we expand our outreach.  

Revenue Generator Podcast: Sales + Marketing + Product + Customer Success = Revenue Growth
MarTech & SalesTech Convergence -- William Tyree // Revenue.io

Revenue Generator Podcast: Sales + Marketing + Product + Customer Success = Revenue Growth

Play Episode Listen Later Apr 30, 2023 15:31


William Tyree, Chief Marketing Officer of Revenue.io, wraps up discussions on maximizing your revenue. Nowadays, artificial intelligence can be used to pull information out of unstructured data. Revenue teams have also been using AI to improve their performance in several ways. Today, William talks about AI for revenue teams. Show NotesConnect With: William Tyree: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

MarTech Podcast // Marketing + Technology = Business Growth
MarTech & SalesTech Convergence -- William Tyree // Revenue.io

MarTech Podcast // Marketing + Technology = Business Growth

Play Episode Listen Later Apr 30, 2023 15:31


William Tyree, Chief Marketing Officer of Revenue.io, wraps up discussions on maximizing your revenue. Nowadays, artificial intelligence can be used to pull information out of unstructured data. Revenue teams have also been using AI to improve their performance in several ways. Today, William talks about AI for revenue teams. Show NotesConnect With: William Tyree: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Revenue Generator Podcast: Sales + Marketing + Product + Customer Success = Revenue Growth
How RevOps is Taking Over Ops Roles -- William Tyree // Revenue.io

Revenue Generator Podcast: Sales + Marketing + Product + Customer Success = Revenue Growth

Play Episode Listen Later Apr 29, 2023 12:37


William Tyree, Chief Marketing Officer of Revenue.io, continues discussions on maximizing your revenue. The walls between sales, marketing, and customer success teams continue to disappear. A new role is emerging, and Marketing Ops need to learn the relevant skills or face the risk of replacement by RevOps. Today, William examines whether Marketing Operations are dead or not. Show NotesConnect With: William Tyree: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

MarTech Podcast // Marketing + Technology = Business Growth
How RevOps is Taking Over Ops Roles -- William Tyree // Revenue.io

MarTech Podcast // Marketing + Technology = Business Growth

Play Episode Listen Later Apr 29, 2023 12:37


William Tyree, Chief Marketing Officer of Revenue.io, continues discussions on maximizing your revenue. The walls between sales, marketing, and customer success teams continue to disappear. A new role is emerging, and Marketing Ops need to learn the relevant skills or face the risk of replacement by RevOps. Today, William examines whether Marketing Operations are dead or not. Show NotesConnect With: William Tyree: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Revenue Generator Podcast: Sales + Marketing + Product + Customer Success = Revenue Growth
Is Marketing Operations Dead? -- William Tyree // Revenue.io

Revenue Generator Podcast: Sales + Marketing + Product + Customer Success = Revenue Growth

Play Episode Listen Later Apr 28, 2023 16:02


Chief Marketing Officer of Revenue.io, William Tyree, talks about maximizing your revenue. Revenue.io recently changed their name from Ring DNA. Their name change came as a result of the platform they'd developed into, and the needs they are now trying to serve. Today, William shares Revenue.io's roadmap to rebranding for revenue. Show NotesConnect With: William Tyree: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

MarTech Podcast // Marketing + Technology = Business Growth
Is Marketing Operations Dead? -- William Tyree // Revenue.io<