Watch this Interview Live: Click here Author of the upcoming book: Bitcoin Evangelism* Brian was the Chief Marketing Officer for Atheneum Blockchain for 3 years and resigned in 2021 in order to focus more on Bitcoin/blockchain education. This lead him to author Bitcoin Evangelism. In addition to his professional experience as an executive in the blockchain industry, he has been an entrepreneur for 14 years since the age of 22 when he started a small business with his wife, Alyssa. They have grown that into a chain of locations, a parent company that invests in small businesses, digital assets, and DeFi. Brian has been investing in Bitcoin and the wider crypto market since 2014 and advising entities on their digital asset strategies since 2016. Buy your Copy: Buy Brian's Book Want to see this and many more interviews LIVE! Subscribe to our Youtube Channel: Click Here Want more great ways to support the channel. Consider becoming a VIP Youtube Channel Sponsor and reap some really awesome perks....TODAY! Subscribe & Sponsor Here! You can support the show via several different ways. You can support us on Youtube or on our newest platform "GLOW" just by clicking the link below: Support the Show
Sometimes in life, we feel unfulfilled, especially when we're living someone else's dream and just ticking things off that we think we're supposed to be doing. Stop living success-empty and start living success-full. Today, Whitney Lauritsen is joined by transformational coach and author Shelley Paxton. Shelley was a former Chief Marketing Officer at Harley-Davidson. Finding herself at the top of her career but never feeling any of the success led her on her “soulbbatical” journey. Shelley shares how she finally woke up, discovered her truth, and finally rewriting her own definition of success. Love the show? Subscribe, rate, review, and share!Here's How »Join the This Might Get Uncomfortable community today:wellevatr.comWellevatr FacebookWellevatr TwitterWellevatr Instagram
Maeva Cifuentes is the CEO and Founder of Flying Cat Marketing, a full-service SEO agency for B2B SaaS companies in martech, salestech and proptech. Today with Brett, She shares her five-pillared, holistic approach to SEO and content. As she explains bluntly, SEO content doesn't have to suck. 0:00 Intro 0:42 Conversation with Maeva 1:52 SEO VS investing 8:00 Holistic marketing 13:05 Finding balance 16:50 Framework 21:35 Competitive positioning 24:24 Journalist mindset 28:28 Advice to content creators 30:42 Flying Cat 32:35 Outro Follow The Juice:| Website | Blog | Twitter | LinkedInFollow Maeva: | LinkedIn | Twitter | WebsiteFollow Brett:| Twitter | LinkedIn
This episode features an interview with Erin Pryor, Executive Vice President, Chief Marketing Officer and Client Experience at First Horizon Bank. Erin has 20 years of experience under her belt in the finance, banking, and media industries. Her specialties include brand marketing, digital marketing and innovation, and social media marketing.In this episode, Erin shares how building connected experiences for customers through data is critical to the banking ecosystem. She also dives into client onboarding and the generation that, surprisingly, wants to visit their local bank branch.-------------------Key Takeaways:It's critical that marketing teams are aligned with business and sales team to create a connected customer experienceThere is always an opportunity to learn from your customer based on behaviors and demographics to segment the customer journey.Pay attention to the qualitative data, it might producing surprising insights-------------------“With banking, you've got so much data. We have more data on our customers and clients than any other industry because we have the behavioral data from how you spend your money, how you're saving your money, where are you buying your homes, those types of things. And being able to rely stitch together a profile to know the client better and to be able to better serve them is going to be critical. So, the CDP with bringing together the zero, first, second, third party data and creating those profiles to then feed through into your CRM systems and into the marketing engine, really, I think puts you ahead of the game. Data is what everybody wants and really what makes the world go round today, especially from a marketer's standpoint. If you use the data right, you're really looking at how do you help the customer move forward and what are their life goals and how do you better lead them or encourage them to what's next." - Erin Pryor-------------------Episode Timestamps:*(02:44) - Erin's role at First Horizon Bank and her background*(06:04) - Comparisons between Erin's journalism and banking experiences*(08:37) - Top trends Erin is seeing in banking today *(12:24) - How data is impacting the customer journey experience at First Horizon*(18:06) - How Erin defines marketing vs. customer experience*(24:45) - How segmentation impacts the client journey *(30:22) - An example of another company doing it right with the customer journey (hint: it's Away)*(33:21) - Ending advice: surround yourself with a smart team of people-------------------Links:Connect with Erin on LinkedInConnect with Kailey on LinkedInVisit First Horizon's websiteLearn more about Caspian Studios
Plunge into the Land of 1,000 Lakes with our very first LIVE episode of Adventures In Venueland, recorded in front of a live audience in the Twin Cities at the Event & Arena Marketing Conference. We chat with Kosha Irby, Chief Marketing Officer at Professional Bull Riding, and 2022 EAMC Hall of Fame Inductee. Kosha tells us all about his career journey from Conference USA to WWE to PBR, how he fell in love with live events, and various other career detours along the way. Learn how PBR constantly adapted over the last two years, from doing televised events without any fans, to innovating with pod model seating, to the return to live crowds. We talk about the importance and role live events serve in people's lives and communities. Uniquely for this episode, at the end we open it up to audience questions. Enjoy this fun, informative episode that covers career challenges and successes, and the importance of bringing your authentic self to your job.Kosha Irby: Facebook | Twitter | Instagram | LinkedInProfessional Bull Riding: Facebook | Twitter | Instagram
This episode features an interview with Dan Verely, SVP of Sales, Workplace Technologies and Services at Canon Solutions America ,Cannon provides integrated systems technology that comprise one of the strongest solutions portfolios in the document management industry. Dan has a highly diverse skillset with more than 34 years of proven experience successfully leading both sales and operations.On this episode Dan shares his insights into achieving sales and marketing alignment, why having curated content that is easily digestible is important, and why marketing is an invaluable tool when paired with the needs of the organization.---"Marketing is an invaluable tool and partner. When done well and when paired well, and we all consider the needs of the organization and what role we each play, it's really a powerful tandem when you go to market if things are aligned."- Dan Verley, SVP of Sales, Canon Solutions America---Episode Timestamps:*(02:13) - Dan's role at Canon*(02:55) - Segment: Trust Tree*(08:21) - Why marketing is invaluable*(10:27) - Segment: The Playbook*(12:37) - Reasons to have curtated content*(18:58) - The significance of your website*(21:19) - Segment: The Dust Up*(23:49) - Segment: Quick Hits---SponsorDemand Gen Visionaries is brought to you by Qualified.com, the #1 Conversational Marketing platform for companies that use Salesforce and the secret weapon for Demand Gen pros. The world's leading enterprise brands trust Qualified to instantly meet with buyers, right on their website, and maximize sales pipeline. Visit Qualified.com to learn more.---LinksConnect with Dan on LinkedInConnect with Ian on LinkedInLearn more about Canon Solutions Americawww.caspianstudios.com
For decades, women generally kept quiet about sexual harassment in the workplace. But since the inception of the #MeToo movement, women have been encouraged to speak up. The movement emboldened a lot of women to use their voices which led to more stories to this day. Our special guest, Lisa Bowman, a workplace sexual harassment survivor, recalls her own experience with her “harasshole”. In today's episode, Lisa is sharing: What led her to write the book, Harasshole Why it's hard to speak up against sexual harassment The fear of speaking up and what causes them What it's like speaking up for the first time The details of her experience with her harasshole What is a harasshole? How to deal with your harasshole in the workplace and the two important things you need to do The things you shouldn't do when it comes to HR and the systems the company put in place Why sexual harassment is primarily about power How her book can help you Lisa is the former global Chief Marketing Officer of United Way Worldwide. She was terminated from her role in January of 2020 in retaliation for reporting sexual harassment of herself and others by a peer on the Executive Team. As a female leader, Lisa felt that to stay silent was to be complicit in condoning this and providing a path forward for this behavior to continue. She went public with her story via HuffPost in November of 2020 fueling significant media coverage that subsequently led to the resignation of United Way's long-standing CEO on February 9, 2021. Lisa authored the book, Harasshole: A Cautionary Tale of My Time at “America's Favorite Charity” where she narrates her allegations of harassment and retaliation that eventually resulted in her termination. Lisa has become one of the latest public faces of #MeToo. If you like this episode or has been helpful to you, share it with the people you know and on Instagram and tag us, we are @nisarlaw and Lisa is @harasshole_book. Links Mentioned: (Book) Harasshole: A Cautionary Tale of My Time at “America's Favorite Charity” (Article) United Way Accused Of Retaliation Against Women Employees Connect with Lisa Bowman: Website Instgram - @harasshole_book Twitter - @harasshole LinkedIn Connect with Atty. Mahir and Nisar Law Group: Website: https://www.nisarlaw.com/ Facebook: https://www.facebook.com/nisarlawpc/ Instagram: https://www.instagram.com/nisarlaw/ Twitter: https://twitter.com/nisarlaw Youtube: https://www.youtube.com/user/mahirnisar Tiktok: https://www.tiktok.com/@discriminationlawyer Need help? Call 212-600-9534 for a free case evaluation.
AJ Boury is the Chief Marketing Officer at TIFIN, a financial service creating engaging wealth experiences to improve financial lives through AI and investment intelligence driven personalization for the advisor and self-directed investor, recognizing the uniqueness of each investor. In this episode, AJ joined Doug to talk about what it means to be a CMO … Continue reading Episode 62 – The CMO Series – Drivers of Revenue: AJ Boury →
Shawn Gaines, Chief Marketing Officer at Sertifi, discusses how marketers can build meaningful and authentic marketing strategies to create the best client-centric experiences regardless of what industry you might find yourself. Shawn also shares marketing best practices, along with lessons learned from his time at Relativity and Able.
On this episode of The Golden Age of Orthodontics, Dr. Leon and Amy are joined by Suzanne Wilson. Suzanne is a marketer with strengths in strategic planning, customer insights, and traditional and digital marketing tactics. Suzanne is Chief Operating Officer at Gaidge, a company that offers business and data-driven strategies to orthodontic practices to help them get their money's worth through marketing. Tune in to learn more on this topic today! IN THIS EPISODE: [07:22] Suzanne talks about her data and analytics company, Gaidge [13:10] The “Value of a Visit” and how it relates to overhead and profit [19:07] Where a business manager can start when it comes to data and analytics [28:38] Using your data to formulate marketing campaigns KEY TAKEAWAYS: Monitoring data and metrics is useful in creating marketing campaigns Understanding what costs are and what your production is an essential business metric. Gaidge answers a multitude of business questions using visualizations, pulling all the data from your practice performance, and helps provide a quick, clear understanding of what is truly happening in the business day to day, month to month, and year to year. RESOURCE LINKS: Gaidge BIO: Suzanne is a results-oriented marketer with strengths in strategic planning, customer insights, data-driven decision making, brand building and traditional and digital marketing tactics. She brings a holistic view of business and a data-driven approach to marketing that helps her clients get the most out of their marketing dollars. She works with her clients to determine short- and long-term needs and develops a collaborative marketing plan to drive actions with methods to measure results. From branding workshops to marketing spending audits, Suzanne brings the full toolbox and years of experience in upstream and downstream marketing to help your team elevate your brand and implement proven and innovative marketing tactics that enhance your customer experience and deliver quality leads. I spent the early part of my career building skills in office management, accounting and procurement while I was in college pursuing a BA degree in English. I was lucky enough to have many great mentors in my life and a few of them inspired me to take a leap and pursue marketing. Thanks to some initial luck I started in a junior marketing role in 2008 and have since found a true love in what it means to serve customers by bringing products to life, leveraging the world of data and crafting the strategies that communicate a brand's unique value to the marketplace. Suzanne joined Gaidge and impact360 in 2018 as their Chief Marketing Officer and was appointed Chief Operating Officer in 2022. She earned her Bachelor of Arts degree in English from the University of Utah in 2003 and achieved an Executive MBA with the class of 2017. She is based out of her home office in Salt Lake City, Utah.
Brett welcomes Nathan Carnes, the newest Juice employee, to the podcast. Fresh out of college, Nathan just graduated with a Marketing Degree from Butler University. He shares what knowledge he learned in college is translating to the real world workplace. Nathan is excited to put his writing, graphic design, and creativity skills to use in this new role. 0:00 Intro 1:05 Conversation with Nathan 3:15 Working in office 5:50 Studying marketing in college 11:30 Using the platform 17:10 Creativity and writing 20:53 Advice to young marketer 22:56 Outro Join The JuiceSign up for The Blend (weekly newsletter from The Juice)Follow The Juice:| Website | Blog | Twitter | LinkedInFollow Nathan: | LinkedIn Follow Brett:| Twitter | LinkedIn | Creator Page
The convenience retail community unites to celebrate first responders, medical and emergency professionals and Red Cross volunteers on July 24, also known as 24/7 Day. Related Links: 24/7 Day Yesway NACS Foundation Hosted by: Jeff Lenard and Stephanie Sikorski About our Guest: Derek Gaskins, Chief Marketing Officer, Yesway Derek has an impressive career in the convenience and fuel retailing industry. He currently heads up all marketing, merchandising and procurement efforts for the Yesway brand and develops relationships with Yesway's supplier partners. Prior to joining Yesway, he was chief customer officer at Rutter's and was instrumental in developing the company's award-winning customer engagement programs. Derek was also senior vice president of marketing and merchandising with Mid-Atlantic Convenience Stores (MACS) and served as vice president of marketing at NACS. He also led brand marketing for Giant Eagle for its GetGo chain of convenience stores and launched the Fuelperks fuel rewards loyalty program. Derek holds a BBA from the University of Iowa and an MBA in Finance, Marketing, and Real Estate from the Kellogg School of Management at Northwestern University.
Aja Edmond, Chief Marketing Officer at Bloomi, enjoys learning new things. She's spent most of her life seeking to learn so that she can provide value no matter the situation she finds herself. From the south side of Chicago to the cities of Portugal, she has let that desire to explore and curiosity of human behavior guide her steps. Her story is a great example of what can happen when you develop and grow varied interests personally and professionally.You will learn:the importance of seeking to learn no matter your situation.how nurturing a diverse set of interests can yield a wide range of benefits.the impact of encouragement and how it can leave a lasting impact in someone's life. You can connect with Aja at:Website
An Interview with Prashan Mohan, the Chief Marketing Officer of Sharesight, to discuss what is Sharesight and how investors on the path to Financial Independence can use the Sharesight program to make their portfolio tracking, administration, and tax accounting easier.
This week Ian Truscott and regular guest, rockstar strategy advisor Jeff Clark, former Research Director at SiriusDecisions/Forrester, take their monthly trip to the Rockstar CMO Swimming Pool, our portal to hell for all the BS, snake oil, and over-hyped trends that plague this industry we love. In this episode, they review a couple of nominations from Cathy McKnight and Harry Morton and discuss measuring the amount of content we put in the commoditized content sausage factory. This week's guest is Christopher P. Willis, Acrolinx's Chief Marketing Officer, who was last on the show in episode 85. Chris has over 20 years of experience growing companies in the technology sector and held leadership roles in marketing, creative, technical, and business development at companies including Perfecto, Pyxis Mobile, KPMG-CT, ModelGolf, and Cambridge Technology Group. Chris is a recognized thought leader in AI, DEI, and Content Governance. He is active within industry groups dedicated to the growth and health of Marketing Technology and the verticals he serves. Ian and Chris discuss his sales velocity metric, the role of the Chief Pipeline Officer, and the relationship between the CMO and CRO. Finally, we retire to the Rockstar CMO virtual bar, where Robert Rose tells a story about fish over a cocktail. The people: Ian Truscott on LinkedIn and Twitter Chris P. Willis on LinkedIn and Twitter Robert Rose on Twitter, LinkedIn, and The Content Advisory Mentioned in this week's episode: Previous interviews with Cathy McKnight (Episode 106) and Harry Morton (Episode 116) Last interview with Chris Willis Chris chatting with Drew Neisser on Renegade Marketers Unite Acrolinx Robert talks about the fish in water story in the CMI Newsletter Robert's The Content Advisory Blog Robert's latest project: Experience Advisory Rockstar CMO: Rockstar CMO on the web, Twitter, and LinkedIn Previous episodes and all show notes: Rockstar CMO FM Rockstar CMO Advisors Music: Piano Music is by Johnny Easton, shared under a creative commons license Stienski & Mass Media – We'll be right back on YouTube Too Much by the Dave Matthews Band on Spotify Learn more about your ad choices. Visit megaphone.fm/adchoices
There are 10-million second homes in the US, yet, on average, they're only occupied 8 weeks a year. That's 440 million weeks that vacation homes sit unoccupied, unused, and unloved. But there's a new tech-driven co-ownership option that matches your vacation time with the cost to own that home. And it's nothing like a timeshare or tenants in common.In this episode, you'll hear from Jeff Lyman about co-ownership vacation homes as the Chief Experience Officer and Co-Founder of Ember Homes. He explains how you can own a fractional portion of a home and still reap the benefits of homeownership. That includes lower costs to maintain the home, easy transactions to buy or sell into the deal, and the capture of appreciation when it does come time to sell. Prior to Ember, Jeff worked as Chief Product Officer at Weave Communications, CPO & Chief Marketing Officer at Vivint Smart Home, and Senior Director for Mobile and Web Design at Nike+. He has an MBA from the University of Oregon. Ember Homes makes the ownership of vacation homes simple. But is it right for you? Is it something that improves your finances while also contributing to your personal growth? Having a personal vacation retreat might get you to your happy place, but If you're unsure about your next steps in real estate, you might want to check out Rich Fettke's new book, “The Wise Investor.” It's an easy-to-read modern parable about creating financial freedom and living your best life. And it could help you decide if a co-owned vacation home is your best next step. The kindle book is for sale on Amazon. The hard cover and audio versions are coming out in August but you can pre-order them now. You can also read more about the book here.And please remember to subscribe to our podcast and leave a review! Thank you!
Nicolas Robbe is the CEO of Hoverlay in Acton, Massachusetts. In 2016, he left his job as Chief Marketing Officer at Dynatrace and re-engaged with one of his passions—augmented reality. The space was going through a profound transformation, and his goal was to create new technology and cool new tools for the public. In this episode of More Intelligent Tomorrow, host Dave Anderson talks to Nicolas about his work bringing augmented reality to screens. Nicolas describes how AR can bring deeper meaning to our experiences, associated opportunities and challenges, and the need for technologies that have a positive influence—promoting empathy and understanding instead of distancing people from one another.AR, he says, has the power to activate cognitive circuitry to convey emotion, promoting community connection and generating empathy and understanding. “As we live our lives, we're seeking meaning, looking for a deeper connection with the places we go and with the people around us. This medium is designed extremely well for that task, the same way the web is well-suited for sharing information and transacting.”Nicolas has always had a passion for understanding the nature of interactions between humans and systems and reducing the cognitive load on people when trying to transmit information to them. He describes multiple layers. One involves figuring out how to use visual metaphors to communicate and bring information into the physical world through a screen. Another involves getting off the screen to where the camera becomes a sort of browser—something a user can place content into just as they place images on a webpage. He explains how it works from a user perspective: They hold their phone, open the app, and see the video feed go through—as if they were taking photos. However, with AR, the camera is able to insert pixels and content into the field. “The magic is that the user creates the illusion of presence to help them feel the content. There are many techniques for creating the illusion so the brain accepts that it's real. The user holds their phone, sees the content, and plays along. The content is usually meaningful to their location.”Asked how virtual reality compares with augmented reality, Nicolas says, “VR is about taking you away from your reality and giving you, perhaps, a better reality or an experience you couldn't have in the physical world, with everything that entails. AR, on the other hand, tries to reconnect you with your physical environment. It could be a park, a building, (or) a kitchen. But it starts and ends with the location—the context—then augments it so your experience of that moment and location is more meaningful, more fun, more engaged. It's trying to connect you with the moment and the space versus taking you away from it.”Listen to this episode of More Intelligent Tomorrow to learn more about:How augmented reality deepens our understanding of historyHow AR can be used to create connection and understandingHow context affects the experience and retention of informationHow augmented reality is different from virtual realityHow ethical concerns relate to AR, including fake news and virtual trespassing
Great leaders. Great cultures. Great markets. Those are three tenets that the Wrench Group lives by. In episode 8 of the Change Your Filter podcast, we are joined by the Chief Marketing Officer of the Wrench Group, Meghann McNally! This podcast is powered by ContractorCommerce.com Looking to connect with us? Follow @HVACPodcast on all platforms! New episodes every Friday at 6am eastern. Be sure to leave us a review!
Given the complex nature of marketing, how does a CMO make sure everyone in their team is moving in the same direction? Jason Rose, the Chief Marketing Officer at the data storage developer Pure Storage, relies on a mantra he learned while previously working at SAP from Bill McDermott, who was the CEO there at the time: “Keep the main thing the main thing.” Tune in to hear why oftentimes less is more when organizing a marketing strategy.Tune in to learn:How Jason's product marketing experience helps him in his current role (9:30)About the importance of simplification (18:55)About improving customer experience (29:30)What role AI is playing in marketing right now (39:55)Mentions:“$800 Billion in Incremental Revenue Is Possible With AI-Driven Personalization”“Email Is Still King (and 4 Other Big Insights Into Effective Tech Marketing)”Marketing Trends is brought to you by Salesforce Marketing Cloud. For more great marketing insights, sign up for The Marketing Moments newsletter. You'll get ideas to help you build better customer relationships, invites to upcoming events, and access to the latest industry research. Subscribe at https://sforce.co/MarketingMoments
For our second check-in with the Queer Cannabis Club, we're looking at how LGBTQ+ owned cannabis companies are setting the tone for true inclusivity this Pride month.First, host Brit Smith talks to Luke Anderson, founder of CANN infused social tonics, and Juanjo Feijo, Chief Marketing Officer at WeedMaps, to discuss the new CANN x WeedMaps Pride marketing campaign; the iconic new pop song and music video "Taste So Good," featuring an incredible lineup of LGBTQ+ celebs and allies. Watch the video at youtube.com/watch?v=ViNALW35WkE Then, Brit checks in with Andres Rigal, co-founder of Green Qween dispensary in Downtown Los Angeles, where they're showing others in the legal industry how to support the LGBTQ+ cannabis community year-round. Green Qween stocks its shelves with products made by local queer and BIPOC-owned marijuana companies, they hire low-income and unhoused queer people, they're helping fund the Downtown LA Proud Community Center, and they've got an incubator program to help local queer-owned marijuana brands grow.Learn more about the Queer Cannabis Club at farnsworthfinecannabis.com/queer-cannabis-club. Buy any issue and find local retailers that sell Different Leaf the magazine at DifferentLeaf.com. Follow us on social media @differentleaf and @different_leaf, and find host Brit Smith @BritTheBritish. We'll be back in mid-July with our summer season!
Lauren Alt Kishpaugh is the Vice President of Marketing at Postal, an offline marketing automation platform that helps people connect with gifts, SWAG, experimental events, and more. Today with Brett, she shares what it's like returning to offline events and trade shows and connecting once again face to face. 0:00 Intro 1:02 Conversation with Lauren 2:41 Postal 3:53 Job duties 6:10 COVID 8:35 Postal's message 10:50 Transitioning back offline 12:39 Conference SWAG 21:20 New out of the box ideas 24:00 Advice to marketers 25:20 Catch Postal at conferences 26:08 Closing thoughts Follow The Juice:| Website | Blog | Twitter | LinkedInFollow Lauren: | LinkedIn | Postal Follow Brett:| Twitter | LinkedIn
This week on episode 254 of the BlockHash Podcast, we have a brand new episode featuring an interview with the CEO and Host of BlockHash, and a top project from the blockchain and NFT space called Kryptomon. Set in the Kryptomon metaverse, community members play as ‘Trainers' of their own individual monsters, in NFT form, that have a unique but mutable genetic code made up of 38 randomized parameters that determine all of the aspects like physical and behavioral characteristics. They are capable of learning, falling sick, getting hungry, and protecting their trainers when out on an adventure in the physical world. Umberto Canessa Cerchi, Founder & CEO of Kryptomon, is an entrepreneur and gamer by heart. He founded his first company at the age of 19 while he was still studying at the university. Started the crypto journey back in 2011, when the Cryptomarket was nothing like it is today. Before launching Kryptomon he worked for 2 years as Venture Builder for the most important FMCG companies in the world. Tomer is the Chief Marketing Officer of Kryptomon, an NFT gaming advisor and crypto angel investor, and public blockchain gaming speaker. A serial entrepreneur in the e-Commerce, social media, mobile apps, crypto/NFT and metaverse industries, Tomer has been the mastermind behind the planning, execution and launch of multiple product strategies, developing and building Go-to-Market and user acquisition action plans for an array of projects. On Social Media… Website: https://www.kryptomon.co/ Facebook: https://www.facebook.com/KryptomonTeam/ Twitter: https://twitter.com/kryptomonteam Discord: https://discord.com/invite/hYRjSfsWXt
In this timely episode, Oppenheimer's Chief Marketing Officer, Joan Khoury, talks with Oppenheimer Consumer Sector Analysts Rupesh Parikh, Tyler Batory, and Brian Nagel. Together, they cover the confluence of events that are affecting how we shop, what we're shopping for, and how we play and travel. They also tackle the difficult questions around inflation, consumer spending, and how companies and consumers are navigating the current backdrop. This episode directly follows the successful conclusion of Oppenheimer's 22nd Annual Consumer Conference – be sure to listen to hear key insights and takeaways straight from our analysts. Subscribe to listen to the full episode available on all major podcast platforms. Podcast Disclosure: This podcast is the property of Oppenheimer & Co. Inc. and should not be copied, distributed, published or reproduced, in whole or in part. The information/commentary contained in this recording was obtained from market conditions and professional sources, and is educational in nature. The information presented has been derived from sources believed to be reliable but is not guaranteed as to accuracy and does not purport to be a complete analysis of any strategy, plan, security, company, or industry involved. Opinions expressed herein are subject to change without notice. Oppenheimer has no obligation to provide any updates or changes. Any examples used in this material are generic, hypothetical and for illustration purposes only. All price references and market forecasts are as of the date of recording. This podcast is not a product of Oppenheimer Research, nor does it provide any financial, economic, legal, accounting, or tax advice or recommendations. Any liability therefore (including in respect of direct, indirect or consequential loss or damage) is expressly disclaimed. Securities and other financial instruments that may be discussed in this report or recommended or sold are not insured by the Federal Deposit Insurance Corporation and are not deposits or obligations of any insured depository institution. Investments involve numerous risks including market risk, counterparty default risk and liquidity risk. Securities and other financial investments at times maybe difficult to value or sell. The value of financial instruments may fluctuate, and investors may lose their entire principal investment. Prior to making any investment or financial decisions, an investor should seek advice from their personal financial, legal, tax and other professional advisors that take into account all of the particular facts and circumstances of an investor's own situation. The views and strategies described may not be suitable for all investors. This report does not take into account the investment objectives, financial situation or specific needs of any particular client of Oppenheimer or its affiliates. This presentation may contain forward looking statements or projections regarding future events. Forward-looking statements and projections are based on the opinions and estimates of Oppenheimer as of the date of this podcast, and are subject to a variety of risks and uncertainties as well as other factors, including economic, political, and public health factors, that could cause actual events or results to differ materially from those anticipated in the forward-looking statements and projections. Past performance does not guarantee future results. The performance of a benchmark index is not indicative of the performance of any particular investment; however, they are considered representative of their respective market segments. Please note that indexes are unmanaged and their returns do not take into account any of the costs associated with buying and selling individual securities. Individuals cannot invest directly in an index. Oppenheimer Transacts Business on all Principal Exchanges and Member SIPC 4771029.1
Owner-operators are faced with increasing uncertainty in the freight markets but there are steps they can take to handle whatever the freight market throws at them. Understanding your costs and building quality relationships serve carriers better than taking the ‘bear down and hope” approach that small fleets have operated under in the past. Chris Oliver, Chief Marketing Officer at Trucker Path, is joined by Tony Mulvey, Analyst at FreightWaves.With more than 60 years of experience in logistics innovation, Dunavant is a family-owned business that has the knowledge to ensure global and domestic shipping practices are efficient and effective. Dunavant generates supply chain proficiency with outstanding, attentive, and expedient customer service. For more information, visit Dunavant.com.Follow FreightWaves on Apple PodcastsFollow FreightWaves on SpotifyMore FreightWaves Podcasts
Maura Rivera is the Chief Marketing Officer at Qualified.com. She shares her amazing growth story from starting as an executive assistant to leading marketing at her company today. She also talks about how marketing and sales are changing to address shifts in the landscape and their initiatives to empower their sellers to meet these new challenges. Maura details how they read the digital body language of their buyers and the tools they use to have focused and personalized conversations with them. HIGHLIGHTS ● Growing from EA to CMO and the role of mentorship ● Marketing at Qualified and tweaking the narrative ● Digital body language and the rise of the anonymous buyer QUOTES Maura: "I think enabling your sales team to shift their pitch a little bit to recognize the world around us is important. For instance, we just rolled out a new first called pitch deck and we are tweaking the narrative slightly to recognize the landscape around us and has your company been affected by any of this stuff? What are your priorities as you head into this new landscape?" Maura: "We're making sure that ROI stories, customer success stories, glowing customer reviews are kind of at the fingertips for all of our sellers so that they can really fold those into the discussions and then making sure that those assets are public-facing and discoverable as well across our website, across our social channels." Maura: "Our reps who have figured out the art of observing digital body language and having a thoughtful pounce, as we call it or greeting, we generate a ton of pipeline directly from our website. I would say over half of our pipeline comes from real-time website conversations using our own product." Find out more about Maura in the link below: ● LinkedIn: https://www.linkedin.com/in/maura-rivera/ More on Andy: Connect on LinkedIn Get Andy's new book "Sell Without Selling Out" on Amazon Learn more at AndyPaul.com Sponsored by: Revenue.io | Unlock exponential growth with an AI-powered RevOps platform | Revenue.io Scratchpad | The fastest way to update Salesforce, take sales notes, and stay on top of to-dos | Scratchpad.com Explore the Revenue.io Podcast Universe: Sales Enablement Podcast RevOps Podcast Selling with Purpose Podcast
Join us as we welcome Rebecca Boston, chief marketing officer of True Botanicals, who shares reflections on her multifaceted journey. Themes touched on include leading by nurturing talent as a cheerleader rather than a critic, embracing opportunities whenever they're presented, and giving 110% to any task, even If it's just getting coffee. She also shares how, as the mother of three young sons, the work that takes her away from them every day must be meaningful and bring her joy. Listen to hear how she accomplishes all of the above.
Summary:The automotive industry is changing. Shifting consumer behavior, increased demand for sustainability, and macro shifts towards digitization, automation, and new business models could see companies that are unable to keep up get left behind. For companies ready to embrace these changes, however, there are new opportunities for significant growth.Today's guest is Nino Ciappina, CEO of PARTS iD. PARTS iD is a digital commerce company, trading under the symbol ID, that is responding to evolving consumer needs and showing the aftermarket parts and accessories industry what an ideal customer experience looks like in 2022. Previously, Nino served as the Chief Marketing Officer and later the General Manager of Onyx, the predecessor company of PARTS iD. Nino has also served in a variety of digital marketing, marketing, and eCommerce positions, notably as the Director of Digital Marketing & Customer Acquisition at The Children's Place, VP of eCommerce and Digital Marketing at Firestar Diamond Group, and later as Senior Director of eCommerce and Digital Marketing at Foot Locker.In this episode, I speak with Nino about why the iD brand is unique in the industry, their efforts to expand from automotive parts and accessories into complementary verticals, and how PARTS iD is responding to current events. Highlights: Nino describes the three things that distinguish PARTS iD in the aftermarket parts and accessories industry (03:09) Nino provides perspective on the scale of the business, describing PARTS iD's catalogue of over 18 million SKUs (07:19) What are the verticals adjacent to PARTS iD's focus on automobiles? (10:06) Nino explains why the iD brand is closely tied to the identities of their customers (14:30) Nino walks through how PARTS iD is expanding their offering to appeal to customer's who want a "do it for me" experience (18:41) How is PARTS iD preparing for the electric vehicle revolution? (21:56) Nino explains why he points to Wayfair's business model as comparable to PARTS iD's (24:54) Nino comments on the way PARTS iD is handling market changes dues to global events (26:33) Links:ICR TwitterICR LinkedInICR WebsiteNino Ciappina LinkedInNino Ciappina BioPARTS iD LinkedInPARTS iD WebsiteCARiD WebsiteFeedback:If you have questions about the show, or have a topic in mind you'd like discussed in future episodes, email our producer, email@example.com.
Since 1975, the Home Builders Association of Metro Portland has worked to produce the NW Natural Street of Dreams event. Every year, Street of Dreams partners with local builders, landscape architects, interior designers, and other tradespeople to feature the latest and greatest in home design and technology. Whether they come looking for their dream home or to get inspiration for their next project, tens of thousands of people come each year to what is perhaps the most sought-after housing event in Oregon!This year, Street of Dreams is coming to Newberg, Oregon for the 2022 Wine Country Tour Edition! In this episode, Rachel Trice, Chief Marketing Officer for Home Builders Association of Metro Portland, shares more details about this event and what to expect if you attend. We also cover the "why" behind Street of Dreams and its mission to not just build nice homes, but to also support the entire community. You'll also learn about the partnership with the Home Builders Foundation and how they are working with a local Newberg nonprofit to renovate a shelter for people without stable housing.This year is looking to have some of the most beautiful homes ever built with views that are the best out there. Whether or not you've ever attended a Street of Dreams event, this is definitely one you won't want to miss! The event runs from July 23 to August 14, 2022, with the main block party event on July 20th, 2022.You can get your tickets at:https://www.streetofdreamspdx.com/p/online-ticketsTo learn more about the partnership with the Home Builders Foundation, go to https://www.streetofdreamspdx.com/p/about/home-builders-foundationYou can check out The Joyful Roberts Group YouTube channel here.The Joyful Roberts Group The Joyful Roberts Group is a real estate team led by Daniel Roberts, host of The Giving Town.Support the show
"Don't be afraid to make a mistake." - Lisa Bowman When employees experience toxic culture and harassment at work, it's often swept under the rug Not today. My special guest is Lisa Bowman, author of Harrasshole: A Cautionary Tale of My Time at America's Favorite Charity. Lisa bravely shares her story of being an award-winning Chief Marketing Officer in a highly dysfunctional workplace. It takes a lot of courage to call out this type of BS publicly, and Lisa is not afraid to lay it on the line. I hope this episode may help others who are experiencing the same thing right now. Thank you Lisa for reaching out and having this conversation. Why people don't speak up about workplace harassment What I realized is that when you step up and make some noise about harassment in your workplace, you become the problem. 75% of people that report harassment in the workplace are also subjected to retaliation in the workplace. And that's why people do not come forward, that's why they don't speak up. Are women supporting other women in the workplace? Women are talking about supporting women, but they are violating the code of sisterhood because they do not pay attention and they look the other way when something was happening. And I guarantee you that these women are mentors, champions and sponsors of women's advocacies and resource groups in the workplace. But when they are informed about a problem at an organization, they completely ignore it. Why some people do not take up the cause and push it forward There is still today a shortage of women and women of color in the C-Suite. So if one woman falls just because they spoke out about harassment, there's a whole line of women behind them waiting to take that seat. Because of self-preservation, women in higher positions are not willing to take that risk of losing their job to stand up for others, and for me, that's the wrong thing to do. Links and Resources Connect with Lisa: LinkedIn, Twitter Harasshole: A Cautionary Tale of My Time at America's Favorite Charity by Lisa Bowman (book) Be Fierce: Stop Harassment and Take Your Power Back by Gretchen Carlson (book)
This episode features an interview with Marie Hillion, Head of Marketing at Livestorm. Livestorm is an end-to-end video engagement platform enabling organizations to create on-demand, live, or pre-recorded events at scale from your browser. Marie joined Livestorm in 2020, where her team developed Livestorm's content strategy and visibility across Europe and North America. On this episode, Marie shares her insights into boosting your video engagement score, adapting your marketing strategy to the mindsets of the region you're targeting, and why it's important to keep your recurring audience engaged. ---“Adapt and try to not have the same approach, not only the language but also try to adapt to the mindsets of the region, the countries that you're going to enter in and you're going to target.” - Marie Hillion, Head of Marketing, Livestorm ---Episode Timestamps:*(03:12) - Marie's role at Livestorm*(04:40) - Segment: Trust Tree*(09:27) - Segment: The Playbook*(11:51) - Translating your content*(15:18) - Boosting your video engagement score*(18:27) - Keeping your recurring audience engaged *(21:08) - Segment: The Dust Up*(23:45) - Segment: Quick Hits---SponsorDemand Gen Visionaries is brought to you by Qualified.com, the #1 Conversational Marketing platform for companies that use Salesforce and the secret weapon for Demand Gen pros. The world's leading enterprise brands trust Qualified to instantly meet with buyers, right on their website, and maximize sales pipeline. Visit Qualified.com to learn more.---LinksConnect with Marie on LinkedInConnect with Ian on LinkedInLearn more about Livestormwww.caspianstudios.com
“The Fall of Content Factories and the Rise of Modern Day Content Distribution in B2B,” Brett's most recent piece, was motivated by the changes he's personally seen in his marketing career. In the face of content overload, it's become clear that distribution must take precedence. Brett will be speaking alongside Ross Simmonds for Foundation's online webinar, 7 Distribution Tactics for the Modern Marketer, on June 22. 0:00 Intro1:36 Event with Foundation3:27 New article9:16 Change in content marketing12:50 Content overload15:18 Distribution16:22 Closing thoughts Join the Creator Pages waitlistJoin The JuiceSign up for The Blend (weekly newsletter from The Juice)Follow The Juice:| Website | Blog | Twitter | LinkedInFollow Brett:| Twitter | LinkedIn
#cmo #chiefmarketingofficer #investmentWhat is the CMO role in 2022 and how should Chief Marketing Officers think about marketing strategy and prioritizing marketing investments?To learn more, we talk with Gaurav Chand, the CMO of Cognizant about technology investments, customer experience, the importance of brand, experiential marketing, how he leverages data for better decision-making, and much more.In this episode, we discuss:-- On aligning business priorities and marketing goals-- On the importance of thought leadership and content marketing-- On where Cognizant focuses its marketing investments-- On marketing measures, metrics, and KPIs-- On measuring marketing influence on sales and other areas-- On the importance of culture change in business transformation-- On the relationship between the Chief Marketing Officer (CMO) role and the Chief Information Officer (CIO) role-- On the importance of experiential marketing-- On using experiential marketing to build trust among customers and clients-- On account-based marketing (ABM) as the futureSubscribe to be notified of live shows: https://www.cxotalk.com/subscribeRead the complete transcript: https://www.cxotalk.com/episode/cmo-marketing-investment-strategy-2022As CMO, Gaurav oversees all aspects of Cognizant's global marketing, including brand, creative, digital, events, communications, field and corporate marketing. Gaurav's primary mission is to facilitate growth by developing and executing a comprehensive marketing plan that promotes Cognizant's digital leadership, increases brand recognition and extends its competitive advantage in all market segments.Gaurav serves on the board of directors of the Cognizant U.S. Foundation, a 501(c) (3) private foundation supporting STEM education and skills training across the United States. Gaurav holds a bachelor's degree in Computer Science from Fergusson College in Pune, India, and an MBA from Southern Methodist University.
In this special edition of Lessons in Leadership, Steve Adubato and Mary Gamba talk with Randy Stodard, Chief Marketing Officer, Delta Dental of New Jersey, Delta Dental of Connecticut, about the impact of the “Great Resignation” on the workforce, as well as the concept of “languishing” and “flourishing” in a pandemic. Then, Steve and Mary … Continue reading Lessons in Leadership: Randy Stodard and Tatum Colitz
In this episode of the Sales Secrets podcast, Brandon talks to Chief Marketing Officer of Vidyard, Tyler Lessard about gaining trust with your clients. Now more than ever, both sellers and marketers need to get back to the drawing table and figure out how to establish genuine connections with potential buyers. For Tyler, this is the only way for anyone to set themselves apart from millions of other sellers and marketers that are saturating every market known to man with emails and ads that get ignored or worse, turn off the very people they want to attract. SUBSCRIBE TO SALES SECRETS PODCASTITUNES ► https://itunes.apple.com/us/podcast/s...SPOTIFY ► https://open.spotify.com/show/1BKYsQo...YOUTUBE ► https://www.youtube.com/channel/UCVUh...THIS EPISODE IS BROUGHT TO YOU BY SEAMLESS.AI - THE WORLD'S BEST SALES LEADSWEBSITE ► https://www.seamless.ai/LINKEDIN ► https://www.linkedin.com/company/seamlessai/JOIN FOR FREE TODAY ► https://login.seamless.ai/invite/podcastSHOW DESCRIPTIONBrandon Bornancin is a serial salesperson, entrepreneur, and founder of Seamless.AI. Twice a week, Brandon interviews the world's top sales experts like Jill Konrath, Aaron Ross, John Barrows, Trish Bertuzzi, Mark Hunter, Anthony Iannarino, and many more -- to uncover actionable strategies, playbooks, tips, and insights you can use to generate more revenue and close more business. If you want to learn the most powerful sales secrets from the top sales experts in the world, Sales Secrets From The Top 1% is the place to find them.SALES SECRET FROM THE TOP 1%WEBSITE ► https://www.secretsalesbook.com/LINKEDIN ► https://www.linkedin.com/company/sales-secret-book/ABOUT BRANDONBrandon Bornancin is a serial salesperson (over $100M in sales deals), multi-million dollar sales tech entrepreneur, motivational sales speaker, international sales DJ (DJ NoQ5), and sales author who is obsessed with helping you maximize your sales success.Mr. Bornancin is currently the CEO & Founder at Seamless.AI delivering the world's best sales leads. Over 10,000+ companies use Seamless.ai to generate millions in sales at companies like Google, Amazon, Facebook, Slack, Dell, Oracle & many others.Mr. Bornancin is also the author of "Sales Secrets From The Top 1%" where the world's best sales experts share their secrets to sales success and author of “The Ultimate Guide To Overcoming Sales Objections.”FOLLOW BRANDONLINKEDIN ► https://www.linkedin.com/in/brandonbornancin/INSTAGRAM ► https://www.instagram.com/brandonbornancinofficial/FACEBOOK ► https://www.facebook.com/SeamlessAITWITTER ► https://twitter.com/BBornancin
For business leaders, what's the right balance between competing and caring? Grant Johnson, the Chief Marketing Officer at the expense management company Emburse, claims that a “human connection” remains crucial for success. Tune in for some valuable marketing insights from Grant about leadership, empathy, and “humanizing work.”Tune in to learn:How much should you rely on metrics? (6:50) Grant's journey into marketing (11:15) Grant's advice on how to scale (20:50)Mentions:“The Five C's of Marketing with Emburse's Grant Johnson”: on the Marketing Today podcast.Grant's Company Bio on the Emburse Leadership PageMarketing Trends is brought to you by Salesforce Marketing Cloud. For more great marketing insights, sign up for The Marketing Moments newsletter. You'll get ideas to help you build better customer relationships, invites to upcoming events, and access to the latest industry research. Subscribe at https://sforce.co/MarketingMoments
The focus of today's episode with James Gilbert is customer experience (CX). James is a three-time CMO and the current CMO of RedRoute, an automated customer service voice assistant. According to James, a single bad customer experience can have a bigger business impact than the biggest deal of the year, therefore it's vital to create an impeccable customer experience for everyone who comes across your brand. 0:00 Intro 1:03 Conversation with James 1:55 RedRoute 4:30 Company culture and onboarding 9:00 Instagram to humanize brand 11:06 Customer experience (CX) 14:16 Three perspectives 16:54 Qualities of good vendors 21:24 Wow moments 25:42 Impact of negative experiences 28:35 Should marketing own CX 31:25 Get connected 32:28 OutroAre you Designing CX for Marketing or for Your Customers? Follow The Juice:| Website | Blog | Twitter | LinkedInFollow James: | LinkedIn | Twitter | RedRoute | Creator Page Follow Brett:| Twitter | LinkedIn
Album 4 Track 13 – Geoff Cottrill, Chief Marketing Officer at TopgolfToday we have a special guest as we celebrate episode 100 on the Brands, Beats, & Bytes podcast! Join us as we catch-up with our first guest, Geoff Cottrill on what's been going on since April 18, 2019, when we first launched the podcast, the evolution of music, basketball, and golf. A few key takeaways from the episode: Always consider what's possible. Prioritize relationships, you never know where those connections will take you. Golf is experiencing the same cultural changes that basketball did Be yourself. Authentically yourself. That's your power. NOTES:Learn More About Top GolfStay Up-To-Date on All Things Brands, Beats, & Bytes on SocialInstagram | Twitter
Dan Slagen and Joe Lynch discuss thinking like a CEO and why it is so important these days for every employee regardless of their job function. Dan is currently the Chief Marketing Officer at Tomorrow.io and the author of Understanding Start-Up CEOs: And the Mindset You Need to Successfully Work For One. About Dan Slagen Dan Slagen is currently the Chief Marketing Officer at Tomorrow.io, and a 4-time start-up executive specializing in scaling global go-to-market functions from early stage to $100M+ in annual revenue. With experience in both private and public companies such as HubSpot and Wayfair, Dan has built teams across marketing, growth, sales, customer success, business development, and founded and sold a video technology startup of his own. A frequent speaker and advisor, Dan has spoken at more than 50 conferences and has been featured in The New York Times, The Wall Street Journal, Forbes, CNBC, TechCrunch, and Bloomberg TV amongst others. Above all else, Dan believes in creativity, drive, and a people first mentality. Dan graduated from Endicott College with a degree in international business and marketing, and currently lives with his family in Boston, Massachusetts. About Understanding Start-Up CEOs: And the Mindset You Need to Successfully Work For One Do you ever wonder what goes on in the mind of a CEO? What are they thinking? What motivates them? How can I be successful working for one? These are all common questions that if go unanswered make it seem like CEOs are impossible to understand. To successfully work with the CEO at any organization, you need to perform at a level you might not be used to from past positions, company cultures, or expectations. In addition, expect your relationship with the CEO to present both unique career-building opportunities as well as daunting and over-whelming challenges at times. Above all else though, remember that one of your CEO's core functions is to make sure the right people are in the right positions at all times, which means your boss will be looking at you more times than you might think and asking whether you're still the right fit given the needs of the company. This book, purposefully conversational in tone, focuses on how you can do 10x better in your role by thinking like a CEO. About Tomorrow.io Tomorrow.io is The World's Weather and Climate Security Platform, helping countries, businesses, and individuals manage their weather and climate security challenges. Fully customizable to any industry impacted by the weather, customers around the world including ITS ConGlobal, Uber, Delta, Ford, National Grid, and more use Tomorrow.io to dramatically improve operational efficiency. Tomorrow.io was built from the ground up to help teams prepare for the business impact of weather by automating decision-making and enabling climate adaptation at scale. Key Takeaways: Thinking Like a CEO Dan Slagen is the CMO of Tomorrow.io and the author of Understanding Start-Up CEOs: And the Mindset You Need to Successfully Work For One. Dan has led teams at both private and public companies, with significant experience reporting to the CEO. In the podcast interview, Dan shares the how to think like a CEO – see his insights below: The CEO Mindset They know it's broken/take it off their plate – bring solutions! CEO's hear everything going on in the organization so conduct yourself properly especially when "nobody is watching." Predictive adaptation/phase planning/anticipate CEOs are successful because they don't quit or accept no for an answer. Performance and Leadership Use story-telling to describe the problem and your recommended solution. Be a daily active user of the services or tech that your company sells. Raise the bar/hire owners. Managing Yourself CEOs generally take care of themselves and you should too. Manage your energy (energize, don't lose steam, mental challenges). Don't ignore your life (stay in shape, hobbies, family, friends...etc). Believe in the mission, show up and compete. Be grateful, positive, and expect good things to happen. Learn More About Thinking Like a CEO Dan's LinkedIn Tomorrow.io LinkedIn Tomorrow.io Understanding Start-Up CEOs: And the Mindset You Need to Successfully Work For One Why Your Shipment is Late with Ayala Rudoy The Logistics of Logistics Podcast If you enjoy the podcast, please leave a positive review, subscribe, and share it with your friends and colleagues. The Logistics of Logistics Podcast: Google, Apple, Castbox, Spotify, Stitcher, PlayerFM, Tunein, Podbean, Owltail, Libsyn, Overcast Check out The Logistics of Logistics on Youtube
James Miller, II is a Board Director and CEO who works in partnership and collaboration across diverse groups of people to set strategic direction, foster cross-functional consensus, enable transformation, and attain mission success. Merging extensive C-level leadership experience with a broad and diverse Board Director background, James guides companies and their leaders in achieving strategic growth. James has served in numerous C-level roles, as well as mid- to senior-level positions, across diverse industries where he has garnered extensive experience in multi-unit management/ownership, strategic brand positioning, business growth/transformation, product development, M&As, and marketing in domestic and international markets. He has also served on 15 Boards of Directors as Chairman, President, Parliamentarian, Sergeant at Arms, Secretary-Treasurer, and multi-board liaison for private, public, and nonprofit sectors, both international and domestic, including Subway (Corporate and Franchisees), Westin Resorts, Vistana Signature Experiences, and Marriott. In all roles, James works in partnership with all board members and company leaders, creating and launching forward-thinking strategies that create highly competitive market leaders. Beginning his career with Weaver Popcorn as Chief Marketing Officer and Chief Revenue Officer, James was selected right out of college from 1,200 applicants to spearhead a $20M division. In 1996, James was recruited by Nesco, a highly specialized utility equipment company in international telecom and fiber optic as their first Chief Marketing Officer of North America, adding the title of Chief Sales Officer of North America one year later. In these roles, James turned around the business, securing status as a Top 3 largest global supplier in the industry and positioned the company for successful acquisition, and was awarded Recipient of Award from CEO for the Highest Sales Transaction in Company History. In 1998, James founded Vision Investment Group, where he served as a Chief Executive Officer and Chief Marketing Officer of Subway Multi-unit Franchising, where he initially acquired two Subway Franchises with 20 employees and led the company through startup to strategically position his Subway franchise business to grow to today's “Top 25 largest franchisees globally” (50+ locations; 1,200 employees). He grew revenues from $250K to $20M+ by acquiring 38+ businesses and building 14 new locations from the ground up. Within the Subway family, James is most proud of generating $3.8B in sales as Board Liaison working with Subway marketing team by creating and launching a $5 Footlong promotion in recessionary 2008. This campaign achieved a #1 Fast-Food Brand ranking in multiple categories worldwide and is recognized as the highest revenue-generating promotion in company history (recorded in Smithsonian's Institute of Marketing). James has also received additional awards that include Franchisee of the Year, Best Advertising and Promotions of the Year (2X), Most Improved Operations, Highest Sales Growth (multiple), and Manager of Year (multiple), among others. James Miller is a strategic, game-changing visionary who brings about the revolutionary and constructive change that positively impacts profitability. Leading from the front, he builds highly cohesive environments and teams. Throughout his career, he has forged and delivered numerous multimillion-dollar partner relationships with companies that include Coca-Cola, Frito-Lay, Subway, Sprint, NASCAR, NFL, Disney, Twitter, Google, Westin Hotels, and Resorts, American Heart Association, and Walmart, among others. James is recognized for merging an open mind, an engaging personality, and an out-of-the-box leadership style to uncover new opportunities, improve brand positioning, significantly enhance operational efficiencies, and quickly resolve business challenges. An accomplished speaker, James has presented to audiences of up to 2,500 people and has served in an advisory/mentoring role for various fundraising efforts and companies that include Dancer Concrete, Subway Franchisees, Steak ‘n Shake, Mr. Brews Taphouse, Umi, and the Subway Executive Leadership Team. James also served as the Advisor to the Boy Scouts of America/Scouts Canada, where he was awarded the “men's necktie” worn by Prime Minister of Canada, Jean Chrétien, for exemplary service to Scouts Canada. James attended Milligan University where he received his Bachelor of Science in Marketing, Computer Science, and Team Labor.
This episode features an interview with Chris Lynch, CMO of Mindtickle, the market-leading sales readiness platform, helping revenue leaders at world-class companies. Chris has a proven track record leading and growing both direct-to-consumer and B2B marketing organizations. On this episode, Chris shares his insights into how emotions drive purchasing decisions, why customers respond well to strong storytelling, and why it's important to understand the consumer from a data standpoint.---“People respond well to strong storytelling, no matter if you're in a consumer context or you're in a B2B context because even in B2B, there are people making decisions.” - Chris Lynch, CMO of Mindtickle---Episode Timestamps:*(02:49) - Chris's role at Mindtickle*(07:11) - Why emotions drive purchasing decisions*(08:13) - Segment: Trust Tree*(14:03) - Segment: The Playbook*(25:42) - Figuring out your brand story*(31:36) - Rebranding your website*(37:15) - Segment: The Dust Up*(38:45) - Segment: Quick Hits---SponsorDemand Gen Visionaries is brought to you by Qualified.com, the #1 Conversational Marketing platform for companies that use Salesforce and the secret weapon for Demand Gen pros. The world's leading enterprise brands trust Qualified to instantly meet with buyers, right on their website, and maximize sales pipeline. Visit Qualified.com to learn more.---LinksConnect with Chris on LinkedInConnect with Ian on LinkedInLearn more about MindTicklewww.caspianstudios.com
Meet Aero; a semi-private airline that exists to turn flying into a magical experience — not just getting from A to B. They are creating the next generation of air travel that brings a luxury hospitality and boutique approach to catching a plane. In this episode, we welcome Zain Richardson, the Chief Marketing Officer at Aero, to talk us through their offering and vision from Erewhon meals, to Dr. Barbara Sturm custom in-flight skincare, and post-flight wellness studio partnerships to help you bounce back after a long-haul journey. Plus, Nikki shares her personal experience and a special story about her husband's wedding ring. Enjoy the episode and if you've got an upcoming trip and are looking for a different flight experience, THE FULLEST listeners receive a 10% discount just use code THEFULLEST when booking.
Following another week of the market trending downwards, the S2TM crew enlisted Chief Marketing Officer for CyberKongz, Inverted, to bring his insight and join the discussion. Mattel entering the space on Flow, an anonymous founder riding off into the sunset with over one million dollars, and Mastercard helping to solidify Web3. Stick around till the end to hear Dispatch #21!
As new tech continues to change the world at a rapid pace, how are marketing professionals adapting? Arun Cavale – the Chief Marketing Officer at IBM Consulting, Asia Pacific – sheds light on how marketers must evolve. Arun also shares how his career began in engineering, but now he explains how marketers must build their strategies and careers during a time of rapid technological advancement.Tune in to learn:Trends and tech to bet on for the future (7:50)How marketing has evolved toward ABM (12:50)How to balance velocity with value (16:15)Common marketing mistakes (20:30)Marketing Trends is brought to you by Salesforce Marketing Cloud. For more great marketing insights, sign up for The Marketing Moments newsletter. You'll get ideas to help you build better customer relationships, invites to upcoming events, and access to the latest industry research. Subscribe at https://sforce.co/MarketingMoments