Podcasts about chief marketing officers

The consumer sets the price. That simple truth reframes how we think about brand strength and its real business impact.In the third episode of The Brand Builder's Playbook, hosts Jim Stengel and Ryan Barker, along with guest co-host Cait Lamberton (Professor of Marketing at Wharton), unpack one of the most powerful—and often misunderstood—outcomes of strong brand building: pricing power.Our guest this week is Sandeep Seth, Chief Growth Officer at Tapestry (parent company of Coach, Kate Spade, and Stuart Weitzman), who joins the conversation to share lessons from his decades at Procter & Gamble and his current work revitalizing iconic fashion brands. Together, they explore how differentiation, brand love, and consumer perception translate into a brand's ability to command a premium.From conjoint analysis to luxury pricing strategies, and from mass-market cosmetics to premium handbags, this episode dives into how pricing becomes both a signal and an outcome of brand strength. Listeners will walk away with fresh insights on how to connect strategy to pricing, reduce price sensitivity, and build long-term brand value.True pricing power doesn't come from spreadsheets—it comes from the trust and love consumers place in your brand.---Download this week's worksheet: Read about upcoming episode topics and guests here: https://bera.ai/podcast/See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Welcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/scheduleIn this episode of the Med Spa Success Strategies Podcast, Ricky sits down with Kiley DiLeo (Chief Creative Officer) and Kate Tomalas (Chief Marketing Officer) of Seaside Skincare (https://seasideskincare.com/) to unpack how their team built and scaled one of Southern California's most reputable and community-loved aesthetics practices.Kiley and Kate share the story of how the business grew from humble beginnings into a leading aesthetics destination, diving into rebranding, patient experience, community engagement, and the team culture that keeps their reputation strong year after year.In this episode, we cover:✅ Starting small and scaling strategically as demand grows✅ Choosing new services based on patient demand and clinical data✅ Maintaining consistent results across multiple providers✅ Building a front-desk team that drives retention and referrals✅ The art and execution of a successful rebrand✅ Balancing creativity, consistency, and connection in marketing✅ Community engagement strategies that build real loyalty✅ Designing promotions and memberships that make financial sense✅ Hiring for culture fit and long-term growth✅ How strong leadership and team culture sustain reputationAbout the Guests:Kiley DiLeo, Chief Creative Officer and founding team member, has led the evolution of brand identity, patient experience, and creative direction since the beginning.Kate Tomalas, Chief Marketing Officer, brings years of cross-industry marketing expertise and a data-driven approach to branding, operations, and patient engagement. Together, they have shaped a standout brand built on trust, consistency, and authentic connection.Follow Seaside Skincare on Instagram:https://www.instagram.com/seaside_skincare/Follow us on social media: https://www.instagram.com/medspamagicmarketing/https://www.linkedin.com/company/med-spa-magic-marketing/https://www.facebook.com/MedSpaMagicMarketing/https://www.tiktok.com/@medspamagicmarketing

I'm thrilled to welcome back two women I absolutely adore:Tamara Frankfort Odinec and Shari Joseph, the powerhouse duo behind My Next Chapter, an expert-led platform and community that supports people at every stage of divorce. When they first joined me, the platform was just getting started. Now, they've built something extraordinary: a vibrant, growing community with nearly a thousand members, expert guidance across legal, financial, and emotional topics, and a new premium option designed to help you move from uncertainty to clarity. We dig deeper into what's new with My Next Chapter and how it's evolving into a go-to resource for anyone contemplating divorce, navigating the thick of it, or rebuilding life afterward. ✨ If you'd like to watch the video version of this episode, you can find it here. What you'll hear about in this episode: How My Next Chapter has grown into a thriving expert-led community supporting people at every stage of divorce from "divorce curious" to rebuilding with confidence (2:30) Shari's firsthand insights on navigating a high-conflict divorce and how creating My Next Chapter has helped her heal in real time (15:36) The power of community and shared stories in breaking isolation, finding validation, and designing life intentionally after divorce.(18:53) Learn more about Tamara Frankfort Odinec: Tamara Frankfort Odinec has spent the past 25 years at the forefront of technology and marketing in various leadership roles, most recently as the founder of My Next Chapter, an expert-led platform and community for people going through every stage of divorce. Tamara also founded and runs Monty Media, an app development company that creates innovative apps for adults and kids, leveraging new technologies. Prior to this, Tamara led successful entrepreneurial endeavors for brands such as Real Simple Magazine and American Express and served as Chief Marketing Officer of Flywheel Sports. Tamara lives in New York City with her three kids and is happily divorced. Learn more about Shari Joseph: Shari Joseph is a global brand marketing leader with extensive experience in digital partnerships and social media communications. She is President and co-creator of My Next Chapter, an innovative content and community platform offering resources and support for every stage of divorce. Shari is also the founder and CEO of Smart Digital, LLC, a brand marketing and communications consultancy supporting clients across PR, social media, influencer marketing, and creative campaigns that build online presences and drive engagement. Before starting her consultancy, Shari was VP, Global Digital Partnerships at American Express. She drove the company's global digital strategies, starting with the very first tweet from @americanexpress. Shari lives in the NYC area and recently started her next chapter as a single mom of two. Resources & Links: Focused Strategy Sessions with Kate The Divorce Survival Guide Resource BundlePhoenix Rising: A Divorce Empowerment CollectiveKate on InstagramKate on FacebookKate's Substack Newsletter: Divorce Coaching Dispatch The Divorce Survival Guide Podcast Episodes are also available YouTube! My Next Chapter - Use code DSG to receive $30 off your first month My Next Chapter on Instagram @mynextchapterofficial =================== DISCLAIMER: THE COMMENTARY AND OPINIONS AVAILABLE ON THIS PODCAST ARE FOR INFORMATIONAL AND ENTERTAINMENT PURPOSES ONLY AND NOT FOR THE PURPOSE OF PROVIDING LEGAL OR PSYCHOLOGICAL ADVICE. YOU SHOULD CONTACT AN ATTORNEY, COACH, OR THERAPIST IN YOUR STATE TO OBTAIN ADVICE WITH RESPECT TO ANY PARTICULAR ISSUE OR PROBLEM. =================== Episode link: https://kateanthony.com/podcast/episode-342-from-uncertainty-to-clarity-with-tamara-frankfort-odinec-and-shari-joseph-of-my-next-chapter/

Is Foot Traffic the New Gold Standard of Retail Success?What happens when two of retail's sharpest minds go head-to-head on the data behind the industry's biggest shifts? You get this week's episode of Retail Retold, where Chris Ressa sits down (again!) with Ethan Chernofsky, Chief Marketing Officer at Placer.ai.Ethan brings the receipts—billions of data points from Placer.ai's location analytics—to unpack five retail trends that are redefining the way consumers shop and how retailers win. From Chili's comeback and Trader Joe's cult following to the rise of “dark stores” and the urbanization of suburbia, Chris and Ethan debate what's driving foot traffic, loyalty, and value creation across retail. It's part data, part strategy, and all energy.What You'll Hear:The five retail trends shaping 2026 and beyondWhy simplicity (and knowing your “reason for being”) drives successHow loyalty and cross-visitation can rise togetherWhy the store is now a media channel, fulfillment hub, and brand platformHow suburban retail is stealing the showChapters00:00 – Welcome Back, Ethan ChernofskyChris and Ethan kick things off with their signature energy — a quick catch-up, a look inside Placer.ai's marketing team, and how data storytelling is changing the game.02:30 – Trend #1: Know Your Reason for BeingThe biggest driver of retail success today? Focus. Ethan explains how Chili's, Trader Joe's, and Sprouts are winning by doubling down on what they do best.08:30 – Trend #2: The Battle for the BasketLoyalty is up — but so is cross-visitation. Chris and Ethan break down why shoppers are visiting more stores and what it means for retailers fighting for “share of list.”13:15 – Trend #3: The Middle Market MysteryCan the “middle” of retail survive? The duo debates whether flexibility, not price point, is the secret weapon for retailers stuck between luxury and value.18:10 – Trend #4: The Store as a PlatformFrom buy-online-pickup-in-store to dark stores and retail media, Ethan unpacks how brick-and-mortar is becoming retail's most powerful ecosystem.22:45 – Trend #5: The Urbanization of the SuburbsThe suburbs are stealing the spotlight. Ethan and Chris discuss how urban concepts are moving into suburban centers—and what that means for open-air retail.29:00 – Final Thoughts: The Future of Retail is RealChris and Ethan wrap it up with what's next for data, design, and human experience in the physical retail world.

In this episode of On Wisdom by Wesa, we sit down with Corbett Ferrell, Founder & CEO, and Jesse Callahan, Chief Marketing Officer of Ferrell Brand, a men's apparel label built on grit, integrity, and the refusal to accept shortcuts. Corbett and Jesse embody what it means to create work that lasts. Tune in as we explore how conviction, craftsmanship, and consistency come together in the world of men's western & outdoor clothing.Hosts: Jennifer Hebert, Morgan Nicole ZipperlenContact: Sophia Jagella, WESA Marketing SpecialistGuest: Corbett Ferrell, Founder & CEO, and Jesse Callahan, Chief Marketing Officer of Ferrell Brand

They call it the Land of 10,000 Lakes, we believe it may also be the Land of 10,000 Great Brands. Welcome to a very extraordinary live roundtable edition of The CMO Podcast. This week Jim is coming to you from the Twin Cities, Minneapolis–St. Paul, to try to answer a big question: what's in the water here that's helped so many companies thrive for decades?He is joined by four powerhouse marketers who are shaping some of the region's most iconic brands: – Jennie Weber, the Chief Marketing Officer of Best Buy. Jennie is leading a customer-obsessed transformation, bringing digital innovation and human connection together across one of America's top retailers. – Martin Nance, the Chief Marketing Officer of the Minnesota Vikings. A former NFL wide receiver turned CMO, Martin is shaping world-class fan experiences on and off the field — from building year-round engagement platforms that connect fans to the team, to elevating U.S. Bank Stadium as one of the premier destinations in sports and entertainment. – Jill Renslow, the Chief Business Development and Marketing Officer at Mall of America, which is the largest retail and entertainment destination in North America, attracting more than 40 million visitors each year. Jill leads the charge for new entertainment concepts, global brand partnerships, and community-driven experiences that is keeping the mall both a cultural icon and a shopping hub. – Heather Malenshek, SVP and Chief Marketing Officer of Land O'Lakes. Heather is reimagining marketing for a century-old cooperative while championing farmers, food, and the future of rural America — from amplifying the “All Together Better” platform to spotlighting sustainability and innovation across the agricultural supply chain.Recorded live at Best Buy's state-of-the-art studios, tune in for a candid, inspiring dialogue about the grit, generosity, and community spirit that make Minnesota business so unique. These leaders open up about career transitions, the shift from product-driven to experiential marketing, and how legacy brands can stay both relevant and timeless.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

On this episode of Destination on the Left, I talk with Tannis Gaffney, Chief Marketing Officer of Travel Alberta. Tannis walks us through the strategy behind Canada's wild side branding and the secret behind making their brand permeate everything they do. She shares more about Travel Alberta's collaboration with Indigenous Tourism Alberta and how that relationship has evolved, opening up new immersive cultural experiences for the right types of travelers. What You Will Learn in This Episode: Why Alberta chose to reposition its brand around "Canada's Wild Side" and how leaning into national identity helps the province stand out How research on traveler sentiment influenced their messaging How Travel Alberta encourages creativity and agility, allowing the team to rapidly jump on relevant trends and opportunities How their partnerships are creating authentic, immersive cultural experiences for visitors What strategies Alberta is using to attract American travelers, especially in the winter season How Travel Alberta operates as part of a collaborative "wolf pack" ecosystem, working closely with DMOs, operators, and national partners to drive tourism growth across the province Reimagining Alberta and Showing Off Canada's Wild Side Tannis and her team faced a dilemma familiar to many regional DMOs: international travelers often know Canada's big cities, but not its provinces. Travel Alberta strategically shifted their messaging and instead of leaning exclusively on provincial identity, they now lead with the power of the Canada brand and then highlight Alberta as its most adventurous, untamed offering. By anchoring Alberta's appeal in both its jaw-dropping natural diversity (like six UNESCO World Heritage sites) and the undeniable warmth of its people, the new branding sidesteps "provincial" confusion, offering travelers an invitation to experience "Canada's Alberta", a place where wild landscapes meet welcoming hospitality. Creative Agility Tannis credits much of Alberta's marketing agility to her strategic council. This monthly internal brainstorm is an incubator for spontaneous, opportunistic marketing ideas—ways to seize trends or conversations in innovative, resourceful ways. Take "The Last of Us" TV series, filmed in Alberta. The team quickly released itineraries mapping out the show's filming locations. The response was phenomenal: a thousand percent spike in website traffic as fans sought to experience these sites in real life. Another standout was the "Alberta's Least Liked" campaign, humorously spotlighting untouched, under-visited gems with a tongue-in-cheek video set to sad music and a sobbing moose. The effort won a creative innovation award at the Skift Global Forum and effectively helped spread tourism beyond hotspots, encouraging discovery without overburdening popular destinations. Partnerships and Indigenous Tourism A cornerstone of Alberta's approach is genuine partnership across organizations, sectors, and communities. Travel Alberta's collaboration with Indigenous Tourism Alberta (ITA) stands out as a model. Not only do Travel Alberta and ITA share office space, but their relationship is built on time, trust, and mutual respect. ITA leads in experience development with their members; Travel Alberta amplifies their stories and ensures the right, respectful traveler connects with authentic Indigenous experiences, like the acclaimed Métis Crossing, a boutique hotel and cultural hub on the North Saskatchewan River. This partnership reflects Indigenous values of sustainability, relationship-building, and stewardship, offering a far richer, more transformative experience for visitors. Resources: LinkedIn Personal: https://www.linkedin.com/in/tannis-gaffney-076689/ Website: https://www.travelalberta.com/ LinkedIn Business: https://www.linkedin.com/company/travelalberta/ To Be An Albertan: https://www.youtube.com/watch?v=5zzN-fV5HJM We value your thoughts and feedback and would love to hear from you. Leave us a review on your favorite streaming platform to let us know what you want to hear more o​f. Here is a quick tutorial on how to leave us a rating and review on iTunes!

Elizabeth Drori, the Chief Marketing Officer and Head of E-commerce at Kizik, adds her page to the Marketing Playbook. Hear why you should throw yourself into the deep end, how to take an enterprise perspective as a leader, the place top-of-funnel marketing should have in your budget, the value of developing financial acumen early in your marketing career, and how Elizabeth would play "Advertising" as a kid. Connect with Elizabeth at Kizik.com and on LinkedIn

I was connected with Adam via a mutual friend in the entrepreneurial space. He was visiting Florida on podcast circuit and dropped by HQ to share his story and what changed for the better in his life. Adam, is a nationally recognized entrepreneur, recovery advocate, and the CEO and co-founder of GITT Apparel—short for “Get In The Truck”—which he launched alongside his sister, Jeannette. Born from his own transformation out of addiction and homelessness, GITT is now a global movement and lifestyle brand sold in 41 states and across 3 continents, including Europe and the Mombasa Coast of Africa. The brand has even been featured on Times Square billboards.Adam serves as the Chief Marketing Officer for New Hope Counseling and Recovery in Southeastern Kentucky, where he gives back by helping others still struggling with addiction. He's also excited about the recent grand opening of him and his fiancé Jen's women's treatment center, Fourth Dimension Treatment Center in Coalgood, Kentucky, which offers adventure therapy and a range of innovative, holistic recovery modalities.He's been featured in LA Wire, CEO Weekly, Recovery Today Magazine, US Insider, NY Weekly, NY Wire, and is a frequent guest on the Everyday Kentucky Show, along with dozens of TV, radio, and newspaper interviews nationwide. Adam has over 300,000 followers across platforms and is known for combining marketing, purpose, and raw storytelling to inspire change.

Christopher Singleton made more money than ever before, but felt emptier than ever. Cars, clothes, and status couldn't replace what really mattered: meaningful relationships. Sometimes, every new accomplishment just brings a new kind of sadness.Global Dealer Solutions offers a network of high-performance providers while remaining product agnostic. Knowing which tools to deploy makes a big difference. Having a trusted adviser; priceless. Schedule your complimentary consultation today. https://calendly.com/don-278. BE THE 1ST TO KNOW. LIKE and FOLLOW HERE www.linkedin.com/company/fixed-ops-marketinghttps://www.youtube.com/channel/@fixedopsmarketingGet watch and listen links, as well as full episodes and shorts: www.fixedopsmarketing.com/wtfJoin Managing Partner and Host, Russell B. Hill and Charity Dunning, Co-Host and Chief Marketing Officer of FixedOPS Marketing, as we discuss life, automotive, and the human journey in WTF?!#podcast #automotive #fixedoperations

On this week's episode, host Jess Gaedeke is joined by Tina Lambert, former Chief Marketing Officer at Tropicana and author of Innovation Is Ugly, to unpack why the traditional innovation funnel is broken, how leaders can balance creativity with disciplined execution, and the lessons she's learned from both billion-dollar brand successes and spectacular failures. Check out Tina's book, Innovation is Ugly, here: https://innovationisugly.com/

Our show today is being sponsored by Free Float Analytics, the only platform measuring board power, connections, and performance for FREE.DAMIONAmazon to announce largest layoffs in company history, in AI push. WHO DO YOU BLAME?Former CEO Jeff BezosAICovid (This wave of layoffs results from overhiring during the pandemic)Executive Chair and largest shareholder Jeff BezosF5 Expects Revenue Hit From Cyber Attack. F5, a $20B billion technology company with impressive gross profit margins of 81%, experienced a cybersecurity incident involving unauthorized access to certain company systems by a sophisticated nation-state threat actor. WHO DO YOU BLAME?The Risk committee: Dreyer, Klein, Montoya, Budnik*Chair Marianne Budnik is deemed to have Cybersecurity experience because she serves as a Chief Marketing Officer in the cybersecurity industryPeter Klein was the CFO at Microsoft for less than 4 years, then was the CFO for WME for 6 months and then has only been a director since 2014.Risk committee member Michael Montoya specifically. F5 revealed that the director mysteriously resigned in the same filing it disclosed the cyberattack, despite having served for only 4 years. According to the proxy, had “extensive experience as an information security executive.” Following his resignation from the Board, Mr. Montoya continued his service with the Company and has been appointed as F5's Chief Technology Operations Officer.The entire board, for doing dumb modern day board things: announced that CEO François Locoh-Donou, would assume the additional role of Chair of the Board following the Company's next Annual Meeting of Shareholders 12 days after they announced the cyberattack.Investors. 98% YES average this year: 7 over 99.2%, including Risk Committee Chair Marriane Budnik with 99.6%. Nobody feels like they have to work hard to impress anyoneF5! It's a god damn cybersecurity company!How climate change is fueling Hurricane Melissa's ferocity. WHO DO YOU BLAME?Exxon CEO Darren Woods because he sued his own shareholders last year: Arjuna Capital, LLC and Follow ThisExxon CEO Darren Woods because just yesterday: Exxon sues California over new laws requiring corporate climate disclosuresExxon CEO Darren Woods because gas and oilClimate ChangeOpenAI says U.S. needs more power to stay ahead of China in AI: ‘Electrons are the new oil' WHO DO YOU BLAME?The fear-and-spending geniuses behind the original Cold War: Truman, Stalin, ChurchillPeople who historically ignored Eisenhower and his statements on the U.S. military-industrial complex when he explicitly warned that defense contractors and the military could exert undue influence on government policy. Sound familiar?Anyone who empowered the board to not be empowered when they tried to fire Sam Altman for such reasons as:Conflicts over OpenAI's rapid growth and direction, especially the tension between aggressive AI deployment vs. safety oversight.Power dynamics between Altman, key researchers, and board members — some may have felt he had too much unilateral control.The college that let Sam Altman drop outSammy Altman Citi's Jane Fraser consolidates power with board chair vote — and a $25 million-plus bonus to boot. WHO DO YOU BLAME?The entire Compensation, Performance Management and Culture CommitteeThese two long-tenured Compensation, Performance Management and Culture Committee membersDiana L. Taylor* 10 other directorships: Brookfield Corporation, Accion (Chair), Columbia Business School (Board of Overseers),Friends of Hudson River Park (Chair), Mailman School of Public Health (Board of Overseers), The Economic Club of New York (Member), Council on Foreign Relations (Member), Hot Bread Kitchen (Board Chair), Cold Spring Harbor Lab (Member), and New York City Ballet (Board Chair)Peter B. Henry*8 other directorships: Nike, Inc., Analog Devices, Inc., National Bureau of Economic Research (Board), The Economic Club of New York (Board), Protiviti (Advisory Board), Biospring Partners (Advisory Board), Makena Capital (Advisory Board), and Two Bridges Football Club (Board)The lowest common denominator effect of bank compensation committees:Wells Fargo CEO Charlie Scharf: ~$30M special equity grant tied to becoming Chair as well as CEO (3 months after meeting)Goldman Sachs: CEO David Solomon & COO John Waldron ~$80M each (retention RSUs vesting in ~5 yrs)KeyCorp: CEO Chris Gorman & four other senior execs: ~$8M for Gorman; ~$17M combined for the five NEOsThe passive ownership (re: management-friendly) of BlackRock, State Street, and Vanguard (combined 22%): without their votes at Goldman then Say on Pay was nearly tied, which might have dissuaded the year of one-off bonuses for banking CEOs??The world is about $4.5 trillion short of securing a sustainable food supply for the future, global food and ag business CEO [Sunny Verghese, CEO of food and ag company Olam Group] says. WHO DO YOU BLAME?The world's top 28 richest people (those worth ~$160 B each) together would equal $4.5 trillionThe world's greatest sycophant Tesla chair RobynDenholm: “On the pay package specifically: “It's not about the money for him. If there had been a way of delivering voting rights that didn't necessarily deliver dollars, that would have been an interesting proposition.”Any two of these basically redundant techbro companies' market caps would sufficeNvidia ~$4.2 trillion Microsoft ~$3.8 trillion Apple ~$3.1 trillion Amazon ~$2.4 trillion Alphabet ~$2.2 trillion Meta Platforms ~$1.8 trillion Broadcom ~$1.3 trillion Taiwan Semiconductor Manufacturing Company ~$1.2 trillionBill Ackman. Because he's a douche.MATTTarget is eliminating 1,800 roles as new CEO Michael Fiddelke gets set to take over the struggling retailer - WHO DO YOU BLAME?Current CEO Brian Cornell, who's “stepping down” to the role of Executive Chair - which is basically still CEO, just on the board and doesn't have to talk to employees anymore, so he can eliminate 1800 jobs and then fade away into a multimillion dollar unaccountable board roleFuture CEO Michael Fiddelke, who starts February 1, 2026, but is current COO and was forced to send the memo to employees telling them 8% of the workforce will be cutMonica Lozano, chair of the compensation and human capital management committee of the board, who's also on the BofA and Apple boards and is the most connected board member at a highly connected board - does the chair of the human capital committee have to weigh in on firing?OpenAI - the memo makes zero mention of the fact that part of Target's problem is that it shit on gays and blacks because of a feckless internet toad named Robby Starbuck, but feels very written by AI which would account for phrases like:“Adjusting our structure is one part of the work ahead of us. It will also require new behaviors and sharper priorities that strengthen our retail leadership in style and design and enable faster execution so we can: Lead with merchandising authority; Elevate the guest experience with every interaction; and Accelerate technology to enable our team and delight our guests.”Does anyone know what that word salad actually means? Doesn't it just mean “you're fired because we basically sucked at our jobs”?Hormel recalls 4.9M pounds of chicken possibly 'contaminated with pieces of metal' - WHO DO YOU BLAME?The audit committee, the closest committee responsible for enterprise risk (ie, metal in chicken) - Stephen M. Lacy, William A. Newlands (also lead director), Debbra L. Schoneman, Sally J. Smith (chair), Steven A. White, Michael P. ZechmeisterThe governance committee - James Snee, the now retired CEO who retired somehow in January but the company still hasn't found a permanent replacement 9 months later - so they're being run by Jeff Ettinger, interim CEO? Chair Gary C. Bhojwani, Elsa A. Murano, Ph.D., William A. Newlands (also lead director), Debbra L. Schoneman, Steven A. WhiteThe one black guy on the board - Steve White - who works at Comcast, is somehow qualified to be on Hormel board, and is on BOTH the audit committee AND governance committeeThe conveyor belt that spit pieces of metal as large as 17mm long into “fire braised chicken” sent to hotels and restaurantsCervoMed appoints McKinsey veteran David Quigley to board of directors - WHO DO YOU BLAME? Board is 2 VCs, a longtime biotech CFO, and five MD/PhDs. And among those 8, there are just two woman - the co-founder/wife of the CEO and a VC. And when they did their search, they could only find a longtime professional opinion haver - a consultant from the big three?Nominating committee for lack of imaginationEx or current McKinsey, Bain, and BCG employed directors - the opinion industrial complex - make up a whopping 4% of ALL US DIRECTORSAmong boards with MULTIPLE ex opinion directors: Kohl's is 25% consultantStarbucks is 27% consultantDisney is 30% consultantsWilliams-Sonoma is 38% consultantCBRE is 40% consultant!Nominating committee chair Jane Hollingsworth, for not looking around the room and saying, “hey dudes, can we add, like, maybe, ONE other lady?”Co founders Sylvie Gregoire and John Alam (also CEO) who own 17.3% of voting power - add in Josh Boger, board chair and 12.3% voter, and you basically have the CEO daddy and his buddy Josh with 29.6% of voting controlSylvie and John's bios, which neglect to mention they're married to one anotherWe are all terrified of the future - which headline is worse for your terror? WHO DO YOU BLAME?The world is about $4.5 trillion short of securing a sustainable food supply for the future, global food and ag business CEO saysBill Gates Says Climate Change ‘Will Not Lead to Humanity's Demise' - ostensibly because billionaires in bunkers will, in fact, survive on cans of metal-filled Hormel chili.Sorry, Yoda. Mentors are going out of styleMan Alarmed to Discover His Smart Vacuum Was Broadcasting a Secret Map of His HouseJennifer Garner's baby food company is going public on the NYSE — should investors be putting their eggs in this basket?Woman Repeatedly Warned by Canadian Exchange Not to Transfer Crypto, Gets Scammed AnywayOpenAI completes restructure, solidifying Microsoft as a major shareholder - MSFT owns 27%, the non profit which controlled the company “for the benefit of humanity” now will only control it for 26% of humanity?Tesla risks losing CEO Musk if $1 trillion pay package isn't approved, board chair says - IF MUSK LEAVES, WHO DO YOU BLAME?Robyn Denholm, board chair, whose job it is to manage Musk, but does it like an overwhelmed permissive mother who parents with chocolate and Teletubbies when the kid has a tantrumKimbal Musk - I was told by a bunch of directors and institutional investors at a conference, no joke, that Kimbal was still on the board (ie, not voted out) to control his brother's ketamine intake and crazy episodes. So if he throws a tantrum and leaves, isn't it bro's fault? This is a binary trade - Musk gets extra pay/control, stock goes up and isn't de-meme'd. Musk doesn't, he leaves and the stock is de-meme'd and drops arguably by 66% or more to be more like a car company with some tech. So do we blame investors, no matter what they do? They meme'd the stock in the first place, he couldn't get a trillion extra dollars if they hadn't pumped up the stock - and now they could vote with humanity (no pay) or meme capitalism (pay)!Techbro middle school conservatism - is this Ben Shapiro and Joe Rogan's fault? A Yale economist paper suggests that Musk's politics cost between 1 and 1.26 million Tesla car sales… Would we even be worried if Musk stayed out of politics? Wouldn't the market have just paid him whatever?Pop quiz: which directors stay on the board if Musk leaves in a tantrum?Jeffrey StraubelKimbal MuskRobyn DenholmJames MurdochKathleen Wilson-ThompsonIra EhrenpreisJack HartungJoe Gebbia

The New York Times isn't just a newspaper; it's a cultural institution, a daily habit, and a brand that has reinvented itself for every generation. That's why in this episode, we're taking lessons from their playbook with the help of our special guest Avery Akkineni, Chief Marketing Officer of VaynerX.Together, we explore what B2B marketers can learn from building credibility into daily routines, using gamification and surprise to drive engagement, and picking the right moments to move fast while staying relevant.About our guest, Avery AkkineniA pioneer in digital marketing and emerging tech, Avery Akkineni spearheads brand strategy, content, events, and communications as Chief Marketing Officer at VaynerX.In seven years at Vayner, Avery has catalyzed exponential growth by launching new companies and leading international expansion. She built VaynerMedia APAC from the ground up to over 150 employees in two years, opened key Asia Pacific markets like Singapore, Bangkok, Sydney, and Tokyo. During her tenure, VaynerMedia APAC was awarded Marketing Interactive's Agency of the Year. In 2021, Avery founded Vayner3, an innovation consultancy focused on emerging technologies like AI and Web3. Under her leadership, Vayner3 achieved significant industry acclaim; she was named an Ad Age Web3 Trailblazer, and an AI Thought Leader by Business Insider. Her proven ability to identify and leverage leading-edge channels to drive growth for Vayner and her brand partners has landed Avery advisory roles including Salesforce's AI Council, Meta's Creative Council, TikTok's #ForYouCollective, Tracer's Advisory Board, and with a weekly marketers podcast on CoinDesk (GenC).Based in Miami, FL overseeing VaynerX's local office, Avery continues to push boundaries in marketing. She is a sought-after speaker on modern marketing and digital innovation, who empowers teams and companies to embrace new opportunities. She also serves on the Board of Peace Players, an organization using the power of sport to build peaceful and thriving communities.What B2B Companies Can Learn From The New York Times:Build credibility into daily routines. The New York Times succeeds because it has become a trusted part of people's everyday habits. For B2B brands, the lesson is to earn that same consistent place in your audience's workflow. As Avery explains:“To me, the credibility of The New York Times is why I want to check there first and understand their point of view. What are the big stories of today.” When buyers trust your perspective enough to seek it daily, your brand moves from optional to indispensable.Use gamification and surprise to drive engagement. NYT didn't just sell news—it made puzzles, games, and even cooking content part of its brand fabric. That levity created stickiness. Avery puts it this way: “The New York Times integration with their incredible games has really helped drive up that frequency… I play with my friends, everybody shares their scores… and I think that really drives up that frequency and user adoption and makes The New York Times even more relevant.” In B2B, “serious” brands can still add fun, surprise, or delight to deepen connection and engagement.Pick your moments and move fast. The Times doesn't try to beat TikTok on breaking news—it chooses credibility as its edge, while still responding with speed when it matters. Avery notes:“You don't need to have a thought on everything. You have a thought on certain things—what matters for you and, as a brand, what matters for your consumers. Either we're part of the conversation or we're not.” For B2B, that means defining the moments where your voice is essential, and showing up quickly with relevance and confidence.Quote“ You don't need to have a thought on everything. You have a thought on certain things—what matters for you and as a brand, what matters for your consumers. Either we're part of the conversation or we're not.”Time Stamps[00:55] Meet Avery Akkineni, Chief Marketing Officer of VaynerX01:05 Why The New York Times?01:53 The Role of CMO at VaynerX02:42 Gary Vaynerchuk's Influencer09:51 Behind-the-Scenes of NYT25:58 B2B Marketing Lessons from NYT38:35 Final Thoughts and TakeawaysLinksConnect with Avery on LinkedInLearn more about VaynerXAbout Remarkable!Remarkable! is created by the team at Caspian Studios, the premier B2B Podcast-as-a-Service company. Caspian creates both nonfiction and fiction series for B2B companies. If you want a fiction series check out our new offering - The Business Thriller - Hollywood style storytelling for B2B. Learn more at CaspianStudios.com. In today's episode, you heard from Ian Faison (CEO of Caspian Studios) and Meredith Gooderham (Head of Production). Remarkable was produced this week by Jess Avellino, mixed by Scott Goodrich, and our theme song is “Solomon” by FALAK. Create something remarkable. Rise above the noise. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Overview:In this episode, Matt sits down with Andy Bailey, CMO of Be My Eyes, to explore how accessibility tech is reshaping daily life for blind and low-vision individuals. From a humble idea sparked by a furniture maker in Denmark to a global platform combining AI and human kindness, Be My Eyes is a masterclass in purpose-driven innovation. Andy shares how they balance automation with real connection, support aging populations, and create scalable impact in senior living and beyond.Guest BioAndy Bailey is the Chief Marketing Officer at Be My Eyes, a platform that connects blind and low-vision individuals with sighted volunteers and AI support to navigate daily life. With a background in purpose-driven tech and a passion for accessibility, Andy leads efforts to scale human-centered innovation across the globe.01:00 – Introduction and welcome02:01 – Meet Andy Bailey, CMO at Be My Eyes02:55 – Andy's career journey and pursuit of purpose-driven work05:03 – The origin story of Be My Eyes: from a Danish furniture maker to a global platform08:52 – How AI is enhancing—not replacing—human support09:53 – Balancing human connection and artificial intelligence12:35 – Loneliness, human connection, and surprising volunteer demand13:54 – Reaching older adults: Designing tech with accessibility first16:45 – Real-world use cases: From soup cans to supermarket aisles19:19 – Opportunities in senior living: efficiency, dignity, and connection22:43 – What's next: smart glasses and deeper integration into aging services24:53 – How to learn more and get involved with Be My Eyes--Website: https://www.bemyeyes.com/

The Business of Creativity, part of the Whalar Group, launched Beyond Your Limits, a first-of-its-kind 7-week course created in partnership with former Nike Chief Marketing Officer Greg Hoffman. Built for modern Athletes, the program empowers them to confidently express who they are, shape their narrative on their own terms, and unlock opportunities that extend well beyond the game.Greg Hoffman is a global authority on brand leadership, the former Chief Marketing Officer of Nike, and founder of the brand advisory group Modern Arena. Over a 27-year career at Nike, he held senior roles across marketing, design, and innovation, most recently serving as Vice President of Global Brand Innovation, where he led teams exploring the future of storytelling and consumer experience. Today, through Modern Arena, Greg helps brands and leaders build bold, distinctive identities that inspire connection and cultural impact.Ben Lee is an entrepreneur and investor committed to unlocking human potential through creativity. He is the co-founder and CEO of The Business of Creativity, a platform that partners with leading experts to help individuals and organisations harness creativity as a strategic advantage. Previously, Ben was a partner at The Garage Soho where he led investments into a portfolio of early-stage consumer startups, supporting founders as a board member and helping them scale through building distinctive brands. Ben continues to champion creativity as a catalyst for growth, innovation, and cultural impact.

Working in the car business can take a serious toll on mental health. Long hours, high pressure, and constant performance expectations. It's time to start talking about it. In this short, Christopher Singleton dives into the real mental health challenges in automotive and why supporting your team matters more than ever.Global Dealer Solutions offers a network of high-performance providers while remaining product agnostic. Knowing which tools to deploy makes a big difference. Having a trusted adviser; priceless. Schedule your complimentary consultation today. https://calendly.com/don-278. BE THE 1ST TO KNOW. LIKE and FOLLOW HERE www.linkedin.com/company/fixed-ops-marketinghttps://www.youtube.com/channel/@fixedopsmarketingGet watch and listen links, as well as full episodes and shorts: www.fixedopsmarketing.com/wtfJoin Managing Partner and Host, Russell B. Hill and Charity Dunning, Co-Host and Chief Marketing Officer of FixedOPS Marketing, as we discuss life, automotive, and the human journey in WTF?!#podcast #automotive #fixedoperations

Running a business is no easy task. Leadership is often a thankless job, and the personal sacrifices can be heavy. Yet, the true mark of a great leader lies in their soft skills: empathy, communication, and emotional intelligence.In this episode of What the Fixed Ops?!, we sit down with Christopher Singleton, eloquent wordsmith and Managing Partner of Mike Terry Auto Group, to explore his transformative journey through the dealership world, from the bottom all the way to the top.Christopher opens up about the pitfalls of grandiosity and how success once led him astray - driving luxury cars, wearing three-piece suits, and stacking jewelry to prove his worth. In doing so, he lost connection with his team and learned a critical truth: leadership isn't about your image or your wallet - it's about empowering your team.We also dive deep into:Overcoming childhood traumaImposter syndrome and emotional regulationBuilding true self-esteem and self-respectThe soft skills that define authentic leadershipThe surprising sadness that can follow successAnd much more!Take a moment to reflect on what truly matters - and join us for this insightful episode of What the Fixed Ops?!Global Dealer Solutions offers a network of high-performance providers while remaining product agnostic. Knowing which tools to deploy makes a big difference. Having a trusted adviser; priceless. Schedule your complimentary consultation today. https://calendly.com/don-278. BE THE 1ST TO KNOW. LIKE and FOLLOW HERE www.linkedin.com/company/fixed-ops-marketinghttps://www.youtube.com/channel/@fixedopsmarketingGet watch and listen links, as well as full episodes and shorts: www.fixedopsmarketing.com/wtfJoin Managing Partner and Host, Russell B. Hill and Charity Dunning, Co-Host and Chief Marketing Officer of FixedOPS Marketing, as we discuss life, automotive, and the human journey in WTF?!#podcast #automotive #fixedoperations

In this episode of The Business of Tech, host Dave Sobel engages in a conversation with Tammy Cannizzaro, the Chief Marketing Officer at Thrive, a company with over a century of experience that has transitioned from selling Yellow Pages ads to providing a comprehensive SaaS-enabled marketing solution for small businesses. Tammy outlines Thrive's mission to help small businesses grow by enhancing their online presence and competing effectively against larger enterprises. She emphasizes the importance of a structured approach to marketing, which includes getting found online, converting leads into customers, and fostering customer loyalty.As the discussion progresses, Tammy highlights the significant impact of artificial intelligence (AI) on small businesses, particularly in marketing. She shares insights from Thrive's research, indicating that a growing number of small business owners are adopting AI tools to improve their marketing strategies. Tammy explains how AI can assist in optimizing online visibility, managing customer reviews, and maintaining fresh website content, all of which are crucial for small businesses looking to thrive in a digital landscape increasingly dominated by AI technologies.Tammy also addresses the challenges small business owners face when integrating AI into their operations. She advocates for a gradual approach, suggesting that starting with simple AI applications can yield meaningful results without overwhelming business owners. By focusing on practical use cases, such as automated customer outreach and review responses, small businesses can leverage AI to enhance their marketing efforts and drive repeat business. This incremental strategy allows them to build confidence and familiarity with AI tools over time.Finally, the conversation touches on the importance of customer retention and the balance between marketing-driven and product-led growth. Tammy emphasizes that understanding customer needs and preferences is key to delivering effective SaaS solutions. Thrive aims to meet customers where they are, offering various engagement options, from hands-on support to self-service models. This flexibility ensures that small business owners can choose the approach that best suits their unique circumstances, ultimately fostering long-term relationships and driving growth.

In this episode, I talk with Tamir Hardof, CMO of Nucleus Security, discussing the evolution of cybersecurity, the impact of AI, and the challenges in the job market. We explore Nucleus Security's unique approach to vulnerability management, the importance of automation, and the changing landscape of marketing in the tech industry. The conversation highlights the need for effective strategies in a rapidly evolving environment and the role of AI as a force multiplier in cybersecurity and marketing. I hope you enjoy it!  

AI platform selection remains uncertain as frontier models rapidly evolve. Dave Steer, Chief Marketing Officer at Webflow, brings two decades of scaling experience at GitLab, Cloudflare, and other category-defining companies to discuss navigating the current AI landscape. He argues that context-aware platforms built on top of commodity frontier models will determine competitive advantage, with marketing workflow platforms like Webflow positioning to compete against developer-focused tools like GitHub and GitLab.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this episode we interview Mark Fine, The Chief Marketing Officer of the Orioles. Mark spent his career building and expanding brands for some of the world's most iconic sports and entertainment properties, from the National Bull Riding League, National Lacrosse, Brooklyn Nets, NY Mets and more. We discuss the vision and future of the Orioles' franchise, expanding fandom, and continued community partnership. The episode highlights the both local & national implications and the future opportunities for the new ownership and management of the Orioles. We hope you enjoy!

AI platform selection remains uncertain as frontier models rapidly evolve. Dave Steer, Chief Marketing Officer at Webflow, brings two decades of scaling experience at GitLab, Cloudflare, and other category-defining companies to discuss navigating the current AI landscape. He argues that context-aware platforms built on top of commodity frontier models will determine competitive advantage, with marketing workflow platforms like Webflow positioning to compete against developer-focused tools like GitHub and GitLab.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Send us a textIn this episode of The AI Advantage, Matt sits down with Olga Karanikos, Chief Marketing Officer at SalesScreen, the AI powered sales gamification platform helping teams stay motivated, engaged, and data driven.Olga shares how gamification psychology can transform sales performance, from celebrating small wins to keeping teams focused on activity level KPIs. She and Matt explore the critical role of data visibility, why many sales leaders still measure the wrong metrics, and how AI can surface insights before performance dips too far.The conversation also dives into leadership in the age of automation, balancing efficiency with empathy, coaching middle performers, and avoiding AI dependency.Support the show

Tune in each Friday to enjoy our most recent episode of The Brand Builder's Playbook...---How do you turn customer love into business growth? In the second episode of The Brand Builder's Playbook, the team explores how emotional connection fuels measurable results, from loyalty and repeat purchase to long-term enterprise value.Jim, Ryan, and Lindsey dive into what it really means to build “Brand Love,” using BERA's Love Curve to unpack how the most emotionally connected brands outperform competitors on pricing power, market share, and shareholder returns.They're joined by Sofia Colucci, Chief Marketing Officer of Molson Coors, who shares how her team translates brand love into bookings, loyalty, and iconic creative ideas; from beer-flavored Pringles to New Balance koozies and even a dive-bar perfume.“Brand equity isn't a soft metric. It's a growth engine. The most loved brands deliver stronger loyalty, pricing power, and market performance.”---Download this week's worksheet here: https://bit.ly/43eFfHiRead about upcoming episode topics and guests here: https://bera.ai/podcast/See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Steve welcomes Scott Coburn, Chief Marketing Officer of Patriot Mobile, to discuss how the company is supporting conservative causes and American values. They highlight Patriot Mobile's sponsorship of the Daniel Defense Foundation, which helps defend the 2nd Amendment through youth shooting sports, and the Fight Laugh Feast conference, a gathering that celebrates faith, freedom, and conservative ideas. Scott also talks about the Charlie Kirk shirts, with all proceeds going to Turning Point USA, empowering young Americans to get involved in civic engagement and activism. Listeners can support the cause and get a free month of service at patriotmobile.com/gruber using promo code GRUBER.

Welcome to another episode of the Performance Marketing Spotlight! This week, host Marshall Nyman sits down with Tricia Mahoney, Chief Marketing Officer at Twisted X Global Brands. Tricia shares her unique journey into marketing, the challenges and rewards of building three footwear brands from the ground up, and why Twisted X's partnership-driven, retailer-first approach is both thrilling and demanding. Dive into insights on digital marketing strategy, influencer collaborations, and the ever-evolving role of AI in creative processes. If you're curious about how an authentic, partnership-based brand navigates performance marketing in today's fast-paced world, you won't want to miss this conversation.

B2B tech marketing requires constant adaptation to survive industry disruption. Dave Steer, Chief Marketing Officer at Webflow, brings two decades of scaling experience from GitLab, Cloudflare, and other category-defining companies. He explains why successful marketers treat their strategies like stock portfolios with both long-term anchors and rapid pivots. Steer outlines how experimentation frameworks help teams adapt quickly when market conditions shift unexpectedly.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

36:55- Jeff Coltin, Politico NYC Political Reporter and co author of Politico's New York Playbook Topic: Mayoral debate recap 50:39- Hogan Gidley, Former National Press Secretary for the Trump campaign, former White House Deputy Press Secretary, and a Newsmax contributor Topic: Latest on the government shutdown, latest from the Trump administration 1:00:36- Carl Petrillo, Chairman of Yonkers Contracting Company Topic: Italian American Heritage Month, celebrating 80 years of Yonkers Contracting Company 1:11:23- Col. Jack Jacobs, a retired colonel in the United States Army and a Medal of Honor recipient for his actions during the Vietnam War Topic: U.S. military strikes two alleged drug-trafficking bats in the Pacific 1:25:49- Stephen Moore, "Joe Piscopo Show" Resident Scholar of Economics, Chairman of FreedomWorks Task Force on Economic Revival, former Trump economic adviser and the author of "The Trump Economic Miracle: And the Plan to Unleash Prosperity Again" Topic: Economic freedom and less state control as the answer to Democracy 1:36:25- Assemblyman Robert Auth, New Jersey Assemblyman representing the 39th district (Bergen & Passaic) Topic: Election security in Passaic County 1:48:40- Congresswoman Nicole Malliotakis, Representative for New York's 11th Congressional District Topic: Mayoral debate, ongoing government shutdown 2:01:22- Jerry Kassar, State Chairman of the Conservative Party Topic: NYS Conservative Party honoring Joe Piscopo with the Ronald Reagan Journalism Award tonight 2:09:52- Daniel Kraftmann, Chief Marketing Officer of Town Appliance Topic: Town ApplianceSee omnystudio.com/listener for privacy information.

B2B tech marketing requires constant adaptation to survive industry disruption. Dave Steer, Chief Marketing Officer at Webflow, brings two decades of scaling experience from GitLab, Cloudflare, and other category-defining companies. He explains why successful marketers treat their strategies like stock portfolios with both long-term anchors and rapid pivots. Steer outlines how experimentation frameworks help teams adapt quickly when market conditions shift unexpectedly.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Send us a textOn this week's episode of the WTR Small-Cap Spotlight, Jeff Bonar, Chief Executive Officer of privately held CapCO2 Solutions, joined Tim Gerdeman, Vice Chair & Co-Founder and Chief Marketing Officer of Water Tower Research, and Peter Gastreich, Energy and Sustainable Investing Analyst at Water Tower Research to discuss: 1) how CapCO2 Solutions uses biogenic CO2 captured from ethanol biorefineries and intermittent wind power to produce low-cost, high volume green methanol; 2) what makes the process more efficient and cost-effective than traditional or competing methods; 3) how the technology also can support the production of SAF; 4) why and by how much green methanol demand is rising; 5) how the technology benefits the economics of ethanol plants, reduces emissions, and supports rural communities; and 5) how strategic partnerships and modular design enable rapid scaling and integration into existing ethanol facilities.

On this episode of The Founder's Sandbox, Brenda McCabe sits down with Jen Apy, Area Managing Partner and Chief Marketing Officer at Chief Outsiders, to explore how scaling companies can unlock growth through fractional marketing leadership. Jen shares insights from her 30+ years of marketing experience—spanning Mattel, Adobe, Intuit, and now Chief Outsiders—and introduces listeners to the Growth Gears framework: a strategic methodology designed to help small and mid-sized companies grow efficiently and sustainably. Jen and Brenda also dive into key trends such as the rise of “flash teams,” how AI is transforming the marketing playbook, and the importance of being a learning organization in a fast-moving world. You can find out more at https://www.chiefoutsiders.com        transcript:  00:04 So  welcome back to the Founder's Sandbox. I am Brenda McCabe, the host of this monthly podcast where I am joined by business owners, founders, and professional service providers that are scaling businesses. 00:34 with great corporate governance. This podcast is now in its fourth season and very excited to have Jen Apy as my guest today. For those that are subscribed to the Founder Sandbox, you always know that we have a story that's going to be told about the origins of the company and the founder  and the professional's experience as the introduction here. And we will always come back to the... 01:02 the sandbox where we're talking about resilience, purpose-driven and scalable growth. And when Jen, who I've known now for several years, we work in the same ecosystem, spoke to me about the growth gears, that is kind of the overarching framework  of chief outsiders. I was fascinated and wanted to offer the platform of the podcast to get the message out to  business owners that are 01:30 scaling and have not yet thought about using fractional marketing services. So welcome, Jen, to this fourth season. um Absolutely delighted to have you here. Oh, I'm delighted to be here. Excellent.  So we did choose a title. We're gonna you're gonna hear the word growth gears throughout this podcast. So the title for the podcast today is growth gears for scaling. And 01:56 Jen and I kind of share a similar background in the sense that we've been out there over three decades.  I um had my own consulting business. I worked in the McKinsey & Company and reinvented myself uh around really bringing the expertise that I had at multinationals into the ecosystem  of growth stage companies. Jen, tell me you are multifaceted marketing professional over three decades. 02:26 of experience contributing to marketing excellence. Tell us a bit about your origin and your currently, I think since five years ago, the area managing partner and chief marketing officer of Chief Outsiders. So share a bit how your role has evolved and what's it like to be with this company that was once a startup itself. Well, thank you so much for having me, Brenda. It's been a wild ride. 02:56 I feel like I was so lucky  early in my career to work with fabulous marketers at Mattel and Intuit and Adobe.  And now to have  the opportunity to apply those skills to help small to mid-sized companies grow. It's really been a fantastic experience. I feel like this is my purpose. Oh, beautiful. To share these enterprise little marketing skills with smaller companies that 03:25 are hungry for growth.  you when I, when I meet founders or I meet CEOs, I'm always really curious about, know, what's working, what's not working. You know, how do we create this flywheel that can help them grow in scale? It really is, is something I enjoy. You know, you found your purpose and then  I guess your purpose found you  working with chief outsiders because you were also a solopreneur  for years. What would be your 03:54 tagline if if anybody were to just listen to five minutes of the founder sandbox, what would be. Jen appease tagline such a good question. I think it would be be something like committed to growth. I feel like that is my purpose. That's what I enjoy. And you know now it's part of outsiders. I I now have 125 colleagues who feel the same way. They've all been fortune 1000. 04:23 and larger company marketers from a variety of different industries. think collectively we've probably covered over 80 industries, over 5,000 engagements. I mean, it's just incredible that the people at Cheap Outsiders that I get to work with every day. And I do feel like commitment to growth is almost a shared purpose for all of us. That's why we're here, because we love to make an impact, to see that impact on smaller companies and  be a part. 04:52 of their leadership team. We say that we're outsiders, but we're really embedded as insiders and therefore we can have that impact on  companies and watch them grow in scale. It's very gratifying as a marketer. m I  also work in the small and medium sized enterprise area.  And last month I actually wrote a blog on enterprise,  forms of enterprise and the like. 05:18 Did some research  on actually SMEs.  How many  SMEs in your estimation actually  reach  or go beyond $10 million in revenues? SMEs are 47%, I believe, for the number of enterprises in the United States. But how many actually scale beyond the $10 million revenue? You know, it's a surprisingly small number,  like maybe less than 1%. But you know, that's why we're here. 05:47 We want to increase the chances that those companies can scale, you know, 10 million, 50 million, 100 million. We believe that by really applying the market insights, customer insights, competitive insights into, you know, the strategies around positioning and offers and target marketing will lead to the cost of 06:14 efficient and cost effective strategies and execution that will help companies scale. that really is the heart of the growth gears methodology and approach. Well, that's  a great segue. You and I met at the recurring revenue conference, I guess, in the seventh year. And as you walk me through  the growth gears,  you also have an assessment tool. Would you like to  share? 06:42 overarching what is what are the gears, the growth gears, what are the key aspects that  one can be surveyed about and then and how to engage with  the chief outsiders, because I found it fascinating.  And I actually used it with one or two of my clients to kind of get the wheels, no pun intended, right to  to start moving, right? 07:12 Yes, so the assessment that we use asks companies and leaders questions about the business, about how much do they know about their customers, their competitors,  the company, they looked at market trends? And then starts to ask about, do they know where their revenue  comes from, where their growth is gonna come from? they  understand what channels are most efficient and are they measuring uh the effectiveness  of the marketing? 07:41 programs that they have in motion. And it's not every single question that we could ask, but just enough to get them thinking about where growth is gonna come from. And so we use this assessment, usually around this time actually, we're getting close to Q4. And we use it about this time in order to help them think ahead in terms of what are the priorities that are needed for the following year in order to stimulate. 08:08 enable or actualize growth. So if anyone's interested in doing this assessment with me, it's free. Just, you know, reach out to me on LinkedIn, happy to provide you with the link and then have a conversation about what the answers mean. Absolutely. Jen, we'll put those, the survey or the assessment, pardon me, in the show notes. All right. Great. In addition to other areas. So talk to me a little bit about Chief Outsiders. You did say it was a startup at one time. 08:37 How long has it been around? What's the organization look like? And what are the challenges that you particularly are dealing with with the advent of AI? That's a very little question.  That's a great question,  though. But  Chief Outsiders has been around for over 10 years. I think we've been around before the term fractional  executive or fractional marketer was even a term. think 09:01 Maybe early on we might've been discussed as strategic business consultants, right? Because we're helping companies grow in scale. But we've been around for over 10 years. We've been on the Fortune 5000 for quite a few years. I think definitely 10 or more. the way that we've grown is by really focusing on what marketing leadership needs to do. 09:30 for companies, which at the end of the day, it's about  knowing who your customers are, where to find them,  and  then how to grow the company  based on  that focus on finding and retaining customers, whether it's increasing market penetration within a certain target segment or  finding new markets or launching new products,  whatever that growth strategy is, how to harness that  and  help 10:00 a company,  um, scale over time  and marketing has changed so much. I know over the years, mean, I've seen that with your companies is  overwhelming. I pardon. I will get back to the question, but I, many, many years ago, McKinsey, was a marketing expert research. We didn't have all these amazing tools we have today to conjoin analysis, you know, with your Excel sheets, right. And focus groups. 10:29 Right. So the sophistication, channel, you know, growth explosion is, you know, I threw my talent a long time ago. Well, you know, it used to be, you know, direct mail and then websites, right. And then e-commerce and, and then it was about social media and content marketing and then SEO. I mean, it's just daunting. And now we have to be thinking about AI in all facets of the 10:59 the marketing toolkit, right? It's  impacting every aspect of what we do as marketers.  And we have to be thinking about AEO, like answer engine optimization in addition to SEO. So it really is rather overwhelming. So I think that over the years, Chief Outsiders has recognized that the marketing tactics and strategies are going to change and we need to change with it. But that the focus on 11:27 growth is going to come from really the growth gears, right? The approach to understanding the market, understanding how to go to market,  understanding how to  execute cost effectively. So recently in the advent of AI, knowing that it was going to impact so much of the marketing mix, we actually started to develop an AI platform for us to use. Yes, for us to use internally. What it does is confidentially, 11:57 takes all of the insights for all of the engagements that we've done with companies so that when we are working with clients, we can benefit from that collective knowledge and be able to deliver  better, deeper, faster insights from day one for our clients. So deeper insights, proven strategies, best practice execution. There isn't a workstream for marketing sales that isn't going to be impacted by AI. 12:25 So we've definitely thought about that and made sure that we can  leverage all this knowledge in order to help us be better marketers for our clients. That's  fascinating. It's kind of scary, right? So you've basically like in the healthcare industry, you've anonymized, right?  The plethora of data, right?  Within the  walls  of 12:54 chief outsiders of the 10 years of experience and I don't know how many clients, right? To then really document and have your own, for lack of another word, I guess, is it? The knowledge base. The knowledge base, but it's kind of an ocean, right? Data ocean. Yeah. And, you know, and this is how the AI tools work. 13:19 We figured we might as well have something that we can use on a proprietary basis and that can help us not only create our deliverables and have better deliverables, but also to help us manage processes.  Because as we talked about with marketing, there's just so much going on, so much to consider, so much to do. This AI platform also helps us to manage those processes.  And one of the things we haven't talked about yet is fractional resources. 13:47 I believe really are the future of work. And that's one of the reasons why I'm so excited to be a part of Chief Outsiders because we believe that as well. And that's also part of the reason why we built this platform.  Right. So one thing that I want to  highlight just from the last discussion here is 14:08 AEO rather than SEO or in addition to SEO that I mean, heard it here on the founder sandbox. Not only do we have to be looking to have our SEO optimization, it's AEO optimization. Yes. So answer engine optimization. And that's coming of course, from the AI tools. You know, I think the stat is something like 70, 71 % of searchers, anyone searching. 14:37 They're now using the AI engines instead of, or sometimes in addition to regular search. But it's the reason why Google is losing traffic share, right? Because people are going to these AI engines sometimes exclusively for certain things. And so this has had an impact on marketing in a couple of ways. One is we need to now optimize our content for answer engines, which it's not that much different from SEO. We still have to adopt the same good. 15:06 SEO practices, you keywords, relevance, backlinks, things like that. But now we call it LL  or large language model optimization in 2025. uh In order to be able to rank in those answer engines, we need to also consider  brand strength and authority, oh citations, quality of content, sentiment.  You know, we really 15:35 PR  from  authoritative sources is really going to become  more important. And so we do a lot of testing ourselves  in terms of how Chief Outsiders ranks in these engines. I was going to ask you, have you done that?  Yes. And that's how we know that it's not just the SEO good practices that's helping to rank in answer engines. um 16:02 It's also these other things, brand strength and authority. The content needs to answer questions. these engines are understanding when content is authoritatively answering a question. And there's so many factors involved in figuring that out. There are a number of tools we use to see how we're ranking. There are a number of tools we use to figure out how we're 16:33 uh how we're able to, uh I guess, for lack of better words, out the competition, right? And score, right? In our content. And we use this knowledge of how it's working for us  to help our clients as well. And we've been doing this from the beginning because we were very aware of all the changes. um So you have your own growth gears operating system. 17:00 It's a remote working AI enabled platform, right? That also enables remote and hybrid teams  that come together.  Speak to me a little bit about that. GrowthGear's operating system is effectively your LM?  Yeah, that's the, well, that's the AI platform that we developed is called the GrowthGear's operating system. And so not only does it leverage  the best content, the best tools, but because of the way that we're designing it and it's really to support us, right? And how we work. 17:29 we are really enabling fractional resources  and remote and hybrid teams to work together effectively on  the projects,  the marketing, the growth plans that companies need to scale.  this is kind of the way, I mean, if we believe that fractional resources are  of economic benefit to both companies because they don't have to hire 17:56 A lot, you know, heavy talent, right for long term. They can hire just what they need when they need it.  And also as they evolve and grow, they might need different resources, right? So they can they can cycle through  the skill sets they need, but but also because there's economic value because workers, if they want to be more flexible, if they want to leverage a specific skill set and not necessarily be tied to one company gives them  the freedom and flexibility to. So I think for for both reasons, there's there's a lot of. uh 18:26 momentum toward this style of working. the platform that we have, you know,  it  can enable these operational fractional resources, not only marketing, but any part of the organization in the future.  Let's go. Let's take that idea or what you're observing in the market and actual client work a little bit further. So how would a potential client 18:54 engage with chief outsiders. They're at, you know, 3 million AR, they have not yet hired a marketing full time, right? How, what would would walk us through a typical, for lack of another word, engagement, or how do they engage with chief outsiders? And particularly, the second part of that is, if you're talking about 19:21 Flash teams, I think is the term that you and I discussed, right? Yeah, it's actually the title of a book being launched by a professor from Stanford,  Melissa Valentine. She's coined this phrase flash teams, which essentially  is what cheap outsiders does, right? We  pull together the resources that a company needs at that moment in time in order to solve their growth problems.  we're essentially a flash team enabled by 19:51 the growth gears operating system. Cool. So I'm not I'm the CEO. I've got to hit some revenue milestones. I've interviewed some candidates. I'm not yet sold for you know, bringing in full time, full time chief marketing officer. Jen gives me a call. How do I how do you how do I engage with you? Yeah, well, the first thing I want to understand is, is what what keeps you up at night? 20:21 Right? What, what are some of your growth challenges that, you're struggling with? Because the first thing I want to do is really understand, you know, what resources do you need at this moment in time in order to get you from A to B?  so oftentimes  we'll look at this and say, is this, is this going to be solved by a marketing led team or sales led team? Sometimes that's the first  thing that we're thinking about. And then how much do we know already about the situation in terms of. 20:49 customers, competitors, market insights, customer buying journey, channels that are working and not working. We're wanna know all of that so that we can figure out the most efficient way to approach solving those growth challenges and what work streams are needed. So we'll bring in a fractional executive that's a good fit for that company and then orchestrate the resources that are required to get to the next step. And then when that engagement  is through, 21:18 we'll figure out what the next level is. Maybe the next level is bringing in full-time permanent resources to help execute and to help scale where we paid ourselves out of the picture. Or maybe it's just dialing back to more of an advisory role and then bringing in fractional resources from different places in order to be able to test and scale and see what's going to work, what's going to land  before we orchestrate on a more. 21:48 So we're very flexible with what a company needs at any point in time. And no two companies are alike. You when you're a $3 million company, you might have talent and skills and gaps that are different from the last client that we had. And we know that. We can recognize those situations just because we've had so much experience working with so many different companies. We can very quickly figure out what's needed for the next step and just give a company exactly what it needs. 22:16 to it. You do tap into your, your network of your 125  professionals with them, know, goodness,  the years of experience that you all have obtained while at fortune 1000 companies. Amazing. Oftentimes, I've seen you  with as keynote speaker, you do give conference speak and you speak at conferences. What one of the most recent 22:42 conferences.  I'm not uncertain where it was, but you the topic you spoke to, Jen, was winning website traffic in the age of AI, what CEOs need to know? Can you without sending us to  you know, that I don't know whether it's on online, we can put that in the show notes. But what's the top, you know, line messages from that conference where you spoke about winning website traffic? Yeah. 23:10 Well, I did it with a couple of my colleagues who are very experienced in digital transformation and now how to win traffic with the answer engines. And  so we talked about some of the uh tactics that we're finding work nowadays and how that's going to change how companies need to think about orchestrating their marketing mix. So Mike. 23:36 Colin Angela gave an example of a very specific example of an article that had been written for SEO that now needs to be written for AEO just so that people  could see the difference. But I think the main message that we were trying to send uh to companies is uh marketing is not static. Just because you've figured out your marketing mix doesn't mean it's going to work two years down the line. It's constantly evolving. And so you need leadership. 24:04 who can be thinking about how are customer behaviors changing? How do I reach them differently?  And the fact that  71 % of searchers are going to answer engines, that's a huge shift and marketers need to be ready to  address that. So  if you're a smaller company and you just don't have the resources to keep retraining your staff. 24:29 every year or so  and you need that expertise in the know how do I compete now today? How do I set myself up for success? That's where we as Fractional Resources can come in and help you be that learning organization, that resilient organization that's going to survive through the next sea of change. 24:51 That is  fascinating. Yeah, it's it's a living beast, right? marketing and it's moving so rapidly, it would be hard. I'm to actually have the inside resources, the talent inside unless they're constantly being retooled. So it is  an opportunity to use fractional resources, depth of expertise that you have.  Yeah.  And that's one thing that I value about the chief outsiders culture is the fact that I think what's made us 25:21 so resilient is the fact that we're really a learning and sharing organization. We've recognized that change happens rapidly. To be resilient, we need to change and constantly be learning and retooling ourselves. And that is something  we highly value.  But to be able to do that quickly,  no one person can do all this on their own. It's nearly impossible and very overwhelming. You can't do it in a silo. So we have a culture of sharing where 25:50 If we learn something new, um we'll share with the rest of the organization. So that, that, uh, that webinar that we did was just as much for us and our executives as it was for the clients that we, that we serve in this culture of sharing really creates resiliency in the sense that  if, a company brings in one of our fractional executives and let's say they encounter a market challenge or a sales challenge that that particular 26:19 executive hasn't seen before, they can turn to the other 125 marketers and say, hey, let's get together. Let's put our best brains on this business and determine what things we might be able to try or what things we should put in place in order to benefit this organization. And I think there's no individual fractional out there that has access to that much talent and expertise. 26:49 on a moment's notice as we do. And that's part of what's going to create the resiliency that we need as an organization  to survive in the next decade, because everything is just going to start to move faster and companies are going to just need that much more speed. So, but we also believe that's a value that we can bring in addition to being interim  and not being full-time and bringing in the expertise they need to write at that moment.  We can also draw on the collective expertise of the tribe. So the brain trust. 27:19 Well, that's a good term. love that. Right. Brain trust. I love that brain trust. One  technical question of the 125  professionals within chief outsiders and interim roles. Is it solely in the marketing area or do you also offer maybe in the sales?  there other interim roles?  That's a really good question. So we do focus on marketing and sales primarily, but sometimes we're actually brought in as fractional COOs. 27:49 as well or division heads. And it's because of our broad leadership expertise. And some of our executives have been  CEOs  of their own companies. They founded companies, they've sold companies. So they do have that broader business perspective, but primarily it's marketing and sales. Excellent. We're going to switch gears, to  the standby. No pun intended. 28:17 That's right. That's  here in the founder sandbox. I'm passionate about building resilience, scalable and purpose-driven companies. And I like to ask my guests briefly, what is the meaning of resilience? What does that mean to you? Or does he chief outsiders? It's a fascinating part of the podcast for me become that you have very different definitions. And that's the beauty of asking this. Yeah.  Well, I think that resilience, at least for for me, for us, a chief outsiders means 28:46 being able to survive and move forward and grow in the face of massive change.  Right. It's not, it's not bending to the will of the market. It's,  it's, it's basically saying, you know what? We know how we can add value at this moment in time. And we have the tools to address this change and add value. that, you know, it is one of the reasons why we constantly are thinking about 29:15 how do we bring more  to the table for our clients? So in addition to the growth years operating system that we created, we also have an ecosystem called team outsiders of fractional marketing execution resources that we can draw on at any point in time and create our own flash teams for our clients. So let's say we've gone through the strategy and we've determined that we really need an e-commerce expert 29:45 that can optimize Amazon or we really need somebody who can take charge of developing the content that's going to  address not only SEO and or but also AEO and we'll draw from our pool of team outsiders resources and we'll put together that fractional team for the client at a moment's notice. So we believe that that is going to make us a lot more agile. 30:13 for our clients because sometimes they just need to get started,  but they don't have time to go higher or they don't have time to go evaluate a new agency. We can bring somebody in. We can, we can set the stage. We can get things going and then let them have the time to decide really who they want on a longer term basis. So, you know, agile teams, flash teams, it comes from our ability to be able to,  draw on this network  of. 30:42 team outsiders and to be resilient.  How about purpose? What's purpose mean to you?  Purpose. You know, I think that when I look back on my career and also what I'm doing here at Chief Outsiders, I get the most satisfaction from seeing smaller companies grow from helping founders make their dreams come true. You know, there are so many great companies out there. 31:12 that just need a shot at the big time, right? And we can do that because we've seen it. We know how to get a company from one to a hundred. We've seen it. We know what a company at one or a company at zero, what they're faced with from the standpoint of  challenges, time, resources, focus, right? And so we can adjust what we do in order to adapt to that environment. But we know what an organization is going to need 31:41 to be competitive and to need to grow at 30, 50, 100. And we can keep our sights on what that needs to be and advise the companies we're working with on how they're gonna get there. So yes, we're implementing this today, but it's gonna look like this tomorrow, but we're not ready for that yet. We're just gonna do this here today because you don't have the time or the bandwidth or the money to do that many things. But this is, we've done the analysis, we've done the research, we've done the testing. 32:11 This is what you need to scale for right now. So, you know, being able to do that and then see  these companies grow from 10 to 30 to 50 million, it's a thrill. it  is very, very rewarding. So I think that, you know, I found my purpose and this is the, in speaking with my colleagues, they're all, we're all here for the same reason. So we really do have that shared. 32:39 purpose and we really enjoy what we do. Fantastic last one and then we'll move to how to contact you scalable growth. I'm certain you're going to talk about those the growth gears, but what's scalable right? What's that mean to you?  Scalable growth to me means we figured out what works and we can replicate it cost efficiently and cost effectively. So that is 33:07 our focus when we're working within the growth gears methodology, we're looking for the way to scale most cost-efficiently effectively. I know that one of the things that you are really big on with your  companies, the companies you invest in is governance. Yes. You're really big on governance.  And when I think about governance, I think about responsibility and accountability. And what that means to me as a marketer, 33:35 And  as a revenue leader is making sure that the spend that we commit to in marketing and sales is going to drive revenue and growth cost effectively.  so by making sure that we've done the analysis, that we figured out what's going to work, that we've tested before we scale is that responsible governance approach, right? To marketing and so 34:05 You know, I think that there are some companies that are in situations where they have to scale no matter what. They just throw money at it, you know, scale no matter what. And there are situations where that needs to happen. But we find with the companies that we work with that the more responsible, prudent, accountable, you know, organic growth is what the founders are looking for. And we know how to do that. 34:35 Replicable, right? Replicable, yes.  Amazing.  So Jen, um last question before  we listen to how to contact you. you have fun today in the Founder's Sandbox? Oh, it's always a pleasure to talk with you, Brenda. I really enjoy our conversations. We're of like minds. That's true. That's true. Avid readers and bringing the best to our clients. So thank you. How can my listeners 35:04 find you  and best reach chief outsiders. Yes. So they can find me on Jenna,  but they can also find me on the chief outsiders website on the leadership tab. And from the chief outsiders website, you can also learn about all of the things that we do. can meet all of the 125 executives that we have. You can learn more about growth gears, OS and team outsiders. Excellent.  And 35:32 In the show notes, will provide the assessment so that you listeners that are actually considering, you know, what do I need to do at this last quarter of the year, right? To plan my marketing resources, just download the assessment. It's a very interesting tool. So thank you. Well, to my listeners, if you enjoyed this episode with Jen Appie of 35:56 chief outsiders. I'd encourage you to subscribe to this monthly podcast where we have founders, business owners, corporate board directors and professional service providers that are really building scalable, purpose driven and resilient companies with great corporate governance. Signing off for this month. Thank you for joining us here on the Founder's Sandbox.  

Customers don't understand a photo of random engine parts. Transparency is key, but so is understanding. Educating the customer is imperative. Global Dealer Solutions offers a network of high-performance providers while remaining product agnostic. Knowing which tools to deploy makes a big difference. Having a trusted adviser; priceless. Schedule your complimentary consultation today. https://calendly.com/don-278. BE THE 1ST TO KNOW. LIKE and FOLLOW HERE www.linkedin.com/company/fixed-ops-marketinghttps://www.youtube.com/channel/@fixedopsmarketingGet watch and listen links, as well as full episodes and shorts: www.fixedopsmarketing.com/wtfJoin Managing Partner and Host, Russell B. Hill and Charity Dunning, Co-Host and Chief Marketing Officer of FixedOPS Marketing, as we discuss life, automotive, and the human journey in WTF?!#podcast #automotive #fixedoperations

Whether it's the Wolves lighting up the court or the Lynx dominating the playoffs, few understand the power of fan passion quite like Jim's guest this week on The CMO Podcast—Mike Grahl, Chief Marketing Officer of the Minnesota Timberwolves and Minnesota Lynx. The Wolves are one of the NBA's most dynamic rising franchises, and the Lynx—a four-time WNBA champion—are a powerhouse team that embodies the spirit of the Twin Cities both on the court and in the community.Since 2018, Mike has led marketing for both franchises, overseeing brand strategy, creative, digital innovation, retail, and fan engagement. Under his leadership, the Wolves and Lynx have achieved record ticket sales, soaring fan engagement, award-winning campaigns, and retail growth that has set franchise records. Before coming to Minnesota, Mike spent more than 20 years with the Milwaukee Bucks, rising from account representative to Chief Digital Officer and helping drive that franchise's digital transformation.Tune in as Mike shares how he's built two thriving sports brands that go beyond the game, the lessons he carried from two decades with the Bucks, and his playbook for turning loyal fans into a movement.---This week's episode is brought to you by Deloitte and Best Buy Ads.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

CHICAGO, IL - With the All Blacks and Ireland already arriving in The Windy City in preparation for their Soldier Field rematch, MLR Weekly caught up with the man largely responsible for that - and a many global rugby sponsorships, Chris Mead, Chief Marketing Officer of Gallagher... Is the MLR in their sights? Tune in to find out. Plus, there are Major League Rugby players being signed here and abroad, so we've got that, too.

This week, AmSpa CEO Alex Thiersch speaks with Carrie Caulkins, PhD, MBA, Chief Marketing Officer at BeautyHealth, the parent company behind Hydrafacial. Carrie shares how Hydrafacial has become a foundational treatment for med spas through clinical efficacy, education, and brand power. How Hydrafacial grows med spas with immediate, lasting results and brand-driven patient acquisition; The 7-in-1 treatment protocol, including lymphatic drainage, extractions, LED therapy, and personalized skin boosters; The science behind Hydrafacial's patented Vortex-Fusion technology and its clinical benefits; Personalization options for all skin types, tones, and concerns; The rise of treatment stacking and Hydrafacial's role in combination protocols; Training and education programs, support and scholarships; Hydrafacial's brand power and consumer loyalty. -- Visit https://www.wellreceived.com/amspa to learn more about your exclusive offer as an AmSpa Member. -- Music by Ghost Score

Advisors who contact leads within one to two days of initial engagement see conversion rates up to 60% higher than those who wait a week or more, according to MarketingSherpa. Yet most advisors struggle to implement systematic follow-up processes that capitalize on every lead generated. Join host Matt Seitz, Chief Marketing Officer at C2P, as he sits down with Cary Chaitoff, Vice President of Marketing at C2P, to explore proactive strategies that help turn lead generation into actual business growth. From crafting compelling voicemail scripts to tracking conversion metrics, discover how to build a marketing process that works smarter, not harder, to convert prospects into clients. Resources: For C2P Advisors only: Marketing services referenced: The Agency at C2P Statistics: 44% of salespeople stop after one follow-up call  2% of all sales happen on the first contact across all industries Advisors who contact leads within 1-2 days of initial engagement see conversion rates up to 60% higher than those who wait a week or more (MarketingSherpa) Industry average: 7-9 touches to convert a lead to a Right Fit Call 

LAFCU Heritage Fest took place Friday, Sept. 26 at LAFCU's West Lansing branch. This free community celebration featured live cultural performances, music, food, and family activities — including dance groups, a funk/R&B band, food trucks, giveaways, and more. Guests were also encouraged to wear traditional attire to celebrate their heritage. MBN stopped by over the Noon hour to capture the performances, family fun, and vibrant community spirit. LAFCU Heritage Fest to be held Friday, Sept. 26 in West Lansing WHAT: LAFCU Heritage Fest, a free community event featuring culture, food, music and family fun. The event featured live performances by Worship Without Words dance group, Fantasia Ballet Folklorico, and funk/R&B band The Love Effect. Attendees also enjoyed Jeff the Magician, Stilt Dance Project, bounce houses, an interactive Money Machine, food trucks, giveaways, and more. Guests were welcome to wear traditional attire that celebrates their heritage. Kelli Ellsworth Etchison, Chief Marketing Officer, and Chief Diversity Officer, LAFCU, Lansing, MI, shares the stage with some board members who discuss their volunteer spirit and celebration of the day's festival. Then there are about 12 minutes of sights and sounds from during the festival, including a performance using "Black Is Everything" Ta'Rhonda Jones' Audio. {This will be removed if needed}. WHO: Community members of all ages attended. The event was free and open to the public. WHERE: LAFCU West Lansing Branch | 106 N. Marketplace Blvd., Lansing, MI 48917 WHEN: Friday, Sept. 26 WHY: LAFCU Heritage Fest is a living expression of the credit union's long-standing commitment to community engagement, celebrating the people, traditions, and cultural well-being that make the Greater Lansing region unique. About LAFCU: Founded in 1936, LAFCU (pronounced laugh-cue) is a not-for-profit, member-owned credit union open to all who live, work, worship or attend school in Michigan, and to Michigan businesses. LAFCU serves more than 74,000 members and holds over $1 billion in assets. With a particular focus on serving people of modest means, LAFCU is committed to enhancing its members' financial well-being and creating long-lasting positive change across generations. Awarded the prestigious Dora Maxwell Social Responsibility Community Service Award, LAFCU is known for its people-helping-people mission, which has led to award-winning financial literacy programs for all ages. A three-time honoree as a national ‘Best Credit Union to Work For' and recognized globally for its diversity, equity, and inclusion initiatives, LAFCU stands out for its commitment to creating an inclusive workplace. Learn more at www.lafcu.com. # # # » Visit MBN website: www.michiganbusinessnetwork.com/ » Subscribe to MBN's YouTube: www.youtube.com/@MichiganbusinessnetworkMBN » Like MBN: www.facebook.com/mibiznetwork » Follow MBN: twitter.com/MIBizNetwork/ » MBN Instagram: www.instagram.com/mibiznetwork/

Originally uploaded September 19, reloaded October 4th. Chris Holman welcomes back Kelli Ellsworth Etchison, Chief Marketing Officer, and Chief Diversity Officer, LAFCU, Lansing, MI. Welcome back, Kelli, remind the Michigan business community about LAFCU? What does your election to the AACUC (African American Credit Union Coalition) national board mean for LAFCU and for Michigan's role in shaping the future of credit unions? How do you see AACUC's work influencing diversity, equity, and inclusion efforts across the financial services industry? What lessons from your work at LAFCU will you bring to your role on the AACUC board? How can credit unions strengthen their impact on underserved communities through initiatives like those you've led at LAFCU? Looking ahead, what opportunities or challenges do you see for credit unions in advancing financial empowerment nationwide? » Visit MBN website: www.michiganbusinessnetwork.com/ » Subscribe to MBN's YouTube: www.youtube.com/@MichiganbusinessnetworkMBN » Like MBN: www.facebook.com/mibiznetwork » Follow MBN: twitter.com/MIBizNetwork/ » MBN Instagram: www.instagram.com/mibiznetwork/ Michigan executive to help shape the future of credit unions nationwide through AACUC leadership LANSING, Mich. — The African-American Credit Union Coalition (AACUC) has elected Kelli Ellsworth Etchison to its national board of directors for a three-year term. Ellsworth Etchison is the chief marketing officer and chief diversity officer for LAFCU. She also serves as CEO of the StableCommunities Foundation powered by LAFCU. Her election elevates Michigan's role in the national credit union movement and underscores LAFCU's leadership in advancing diversity, equity, and inclusion across the financial services industry. Ellsworth Etchison will join peers from across the country in helping guide strategies that shape the future of credit unions and their ability to serve African Americans and other underrepresented communities. Founded in 1999, the AACUC is a 501(c)(3) nonprofit dedicated to increasing diversity within the credit union industry through advocacy, mentorship, and professional development. Its board provides strategic direction for industry-wide conversations on equity, opportunity, and access. “I am deeply honored to join the AACUC Board of Directors,” Ellsworth Etchison said. “The AACUC community is bold, mindful, and brave in advancing equity and opportunity. This role is about more than professional leadership — it's about ensuring that credit unions remain strong advocates for financial empowerment and inclusion. I'm proud to bring LAFCU's voice to this important work.” At LAFCU, Ellsworth Etchison has spearheaded initiatives ranging from multicultural engagement to financial literacy programs for youth, seniors, and underserved groups. The AACUC announced its 2025-2026 Executive Committee and newly elected directors on Sept. 3. About LAFCU Founded in 1936, LAFCU (pronounced laugh-cue) is a not-for-profit, member-owned credit union open to all who live, work, worship or attend school in Michigan, and to Michigan businesses. LAFCU serves more than 74,000 members and holds over $1 billion in assets. With a particular focus on serving people of modest means, LAFCU is committed to enhancing its members' financial well-being and creating long-lasting positive change across generations. Awarded the prestigious Dora Maxwell Social Responsibility Community Service Award, LAFCU is known for its people-helping-people mission, which has led to award-winning financial literacy programs for all ages. A three-time honoree as a national ‘Best Credit Union to Work For' and recognized globally for its diversity, equity, and inclusion initiatives, LAFCU stands out for its commitment to creating an inclusive workplace. Learn more at www.lafcu.com. # # #

In this episode of The Speed of Culture, Matt Britton sits down with Brian Irving, Chief Marketing Officer at Lyft, to explore Lyft's human-first brand, the role of drivers in a two-sided marketplace, and how AI is reshaping modern marketing teams. From Lyft Silver and bike share to AV partnerships and creator strategy, Brian shares a pragmatic playbook for serving people better as riders, drivers, and employees, while building an AI-native organization rooted in psychological safety, critical thinking, and purposeful execution.Follow Suzy on Twitter: @AskSuzyBizFollow Brian Irving on LinkedInSubscribe to The Speed of Culture on your favorite podcast platform.And if you have a question or suggestions for the show, send us an email at suzy@suzy.com Hosted on Acast. See acast.com/privacy for more information.

Penn State Football isn't just a sport; it's a tradition, a community, and a way of life. That same mindset should guide how we think about B2B marketing.That's why in this episode, we're taking lessons from Penn State's legacy with the help of our special guest Jill Ransome, SVP of Marketing and Communications at Unite Us.Together, we explore what B2B marketers can learn from building a brand people rally behind, leaning into differentiation, and playing the long game with consistency to drive lasting impact.About our guest, Jill RansomeJill Ransome is a seasoned marketing executive with over 20 years of experience leading brand, communications, and growth strategies for technology and software companies. Currently SVP of Marketing at Unite Us, Jill previously served as Chief Marketing Officer at Jitterbit, where she led global brand transformation and demand generation efforts. She's spent much of her career in high-growth environments, bringing a passion for storytelling, strategic execution, and building scalable marketing engines. Jill holds a B.S. in Global Marketing from Pennsylvania State University and lives in Fairfield, Connecticut.What B2B Companies Can Learn From Penn State Football:Build a brand people rally behind. Penn State thrives on pride, emotion, and community, and Jill says B2B brands need the same. “Build a brand that your fans, your followers, your constituents really believe in and rally behind. What Penn State does really well is it's consistent. It's emotional and it's human.” Even in B2B, you need advocates who feel connected enough to share, refer, and champion your story.Lean into differentiation. Just as Penn State owns its “Linebacker U” reputation, companies must find what sets them apart. “From a marketing strategy perspective, you always need to be… thinking about what is your differentiation in the market that's going to set your brand apart.” In crowded B2B categories, leaning into your unique story is what attracts the right buyers.Play the long game with consistency. Penn State football hasn't changed its brand for decades, and that repetition builds equity. Jill points out: “They have been the same navy, blue and white design for decades upon decades… it comes back to brand… You don't see success overnight. It's something that's built over time with consistency.” Marketing results don't happen instantly; they come from committing to your identity and showing up over time.Quote“ I think good marketers are great storytellers, but you can't be a great storyteller unless you're a good listener. You have to listen and learn from your buyers. You have to listen and learn from your frontline. You have to listen and learn from the world around you.”Time Stamps[00:55] Meet Jill Ransome, SVP of Marketing and Communications at Unite Us[01:53] Why Penn State Football?[02:50] Role of SVP of Marketing at Unite Us[03:53] Penn State Football: Tradition and Identity[19:08]  B2B Marketing Lessons from Penn State Football[26:39] Brand and Marketing Strategies at Unite Us[29:47] Effective Content and Campaigns[36:24] Advice for CMOs[38:02] Final Thoughts and TakeawaysLinksConnect with Jill on LinkedInLearn more about Unite UsAbout Remarkable!Remarkable! is created by the team at Caspian Studios, the premier B2B Podcast-as-a-Service company. Caspian creates both nonfiction and fiction series for B2B companies. If you want a fiction series check out our new offering - The Business Thriller - Hollywood style storytelling for B2B. Learn more at CaspianStudios.com. In today's episode, you heard from Ian Faison (CEO of Caspian Studios) and Meredith Gooderham (Head of Production). Remarkable was produced this week by Jess Avellino, mixed by Scott Goodrich, and our theme song is “Solomon” by FALAK. Create something remarkable. Rise above the noise. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Send us a textIn this episode of WTR Small-Cap Spotlight, Dr. David Sans, healthcare investment banker, former Novartis oncology researcher, and long-time biotech strategist, joins host Tim Gerdeman, Vice Chair, Co-Founder, and Chief Marketing Officer of Water Tower Research, for an in-depth discussion on the state of the biotech industry. Together, they explore why optimism is returning to the sector, which technologies and therapeutic categories are leading the rebound, and how investment and IPO trends are shaping the next phase of biotech growth.  Discover the bullish underpinnings of The Wall Street Journal article last week titled “Why Biotech's Rally Can Last This Time”.

Some of the best conversations I have with my kids are during filler time. Not the quality time you hear hyped up – just a side conversation over breakfast, or driving to an errand, or putting together Ikea furniture.Marketing and public relations can be the same. Instead of focusing all this attention on forcing a customer to take an action, give them value in other ways and naturally bring up your product. Like this episode's guest's story about selling insurance by bringing owls and foxes to schools.  It's not an aggressive sales pitch, it's the side conversation.Which is why a key lesson for this episode's guest is – ‘don't underestimate the soft sell.'To hear the story behind that lesson, along with many more lesson-filled stories, I talked to Kelly Coulter, head of marketing, Private Advisor Group [https://www.privateadvisorgroup.com/].Private Advisor Group has $35.2 billion in advisory assets under management. Coulter leads a small but mighty team of five at the investment service firm, a team located all across the country.Lessons from the things she madeLearn from your mistakes and “let it go”Preparation is the key to successCollaboration is powerfulInvest in your mental healthDon't underestimate the soft sellDon't be afraid to ask for helpAI Executive LabJoin us for AI Executive Lab: Transform billable hours into scalable AI-powered products [https://www.eventbrite.com/e/ai-executive-lab-transform-billable-hours-into-ai-powered-products-tickets-1777237287569] on Thursday, October 23rd at 2 pm EDT.Discussed in this episodeMarketing Leadership Lessons: Kill snakes, create the category, assume noble intent (podcast episode #61) [https://marketingsherpa.com/article/interview/marketing-leadership]CMO-CPO Collaboration: Bridge Marketing and Product for collaborative growth (podcast episode #95) [https://marketingsherpa.com/article/interview/CMO]DTC Ecommerce: Your worst friend is still better than your best marketing (podcast episode #132) [https://marketingsherpa.com/article/interview/DTC]Marketing Mentorship: 10 digital marketing lessons your fellow marketers learned from their mentors [https://marketingsherpa.com/article/best-practice/mentorship]Get more episodesSubscribe to the MarketingSherpa email newsletter [https://www.marketingsherpa.com/newsletters] to get more insights from your fellow marketers. Sign up for free if you'd like to get more episodes like this one.For more insights, check out...This podcast is not about marketing – it is about the marketer. It draws its inspiration from the Flint McGlaughlin quote, “The key to transformative marketing is a transformed marketer” from the Become a Marketer-Philosopher: Create and optimize high-converting webpages [https://meclabs.com/course/] free digital marketing course.Apply to be a guestIf you would like to apply to be a guest on How I Made It In Marketing, here is the podcast guest application – https://www.marketingsherpa.com/page/podcast-guest-application

Rebranding a nonprofit isn't about swapping logos or picking trendier colors— it's about removing friction between people and the help they need. We sit down with three dynamic marketing leaders who have guided large behavioral health and human services organizations through bold transformations, unifying dozens of legacy brands, clarifying their promise, and building trust where it counts: at the front door to care. Your team can learn so much from this team of experts:  Renee Stein, VP of Marketing and Communications at Boundless, Jana Greig, EVP of Administration at Brightli, and Whitney McChane, Chief Marketing Officer at Clarvida.  These vastly accomplished executives explore the practical “fourth leg” of brand beyond positioning, identity, and message: consistency. You'll hear how disciplined, research‑driven choices led one team to retire 27 names in favor of a single, bilingual brand designed to feel warm, human, and memorable in a sea of clinical lookalikes. Another guest shares the path to becoming the nation's largest nonprofit behavioral health provider under one name, and why internal alignment—across leaders, clinicians, and support staff—made the difference between a clever concept and a living, breathing brand.Storytelling sits at the center of the work. We dig into employee‑generated content that outperforms polished videos, including the tools and prompts that make it scalable. We highlight a traveling portrait exhibit that invites people to tell their own mental health stories, reducing stigma and sparking action. Along the way, we connect data to human impact, reframing marketing as part of the continuum of care: informed campaigns raise awareness, lower barriers, and turn curiosity into contact.Plus, don't miss our 'Mission Moment' on inclusive outreach roles that unlock new revenue and representation in the community. If this conversation gave you a useful idea or two, follow the show, share it with a colleague, and leave a quick review to help more nonprofit leaders find it.Send us a text

Is your marketing organization built for disruption or doomed to be disrupted? Agility requires both rapidly responding to market changes while also anticipating and shaping your products or services to map to evolving customer expectations. This means embracing new technologies and strategies while maintaining a laser focus on delivering value. Today, we're going to talk about how leading marketing organizations are leveraging AI and collaborative work management to not only survive but thrive in today's dynamic landscape. To help me discuss this topic, I'd like to welcome, Christine Royston, Chief Marketing Officer at Wrike. About Christine Royston Christine Royston serves as Wrike's Chief Marketing Officer and is responsible for overseeing the global marketing program, driving a customer-first strategy, and focusing on enterprise growth. Christine joined Wrike with more than 20 years of B2B enterprise marketing experience. She most recently served as Vice President and Global Head of B2B Marketing for Udemy and Vice President and Head of Marketing at Bitly. Christine has also held senior leadership roles at Dropbox, Imperva, and Salesforce. She holds a B.A. from the University of Virginia and an International MBA in Global Marketing from the University of South Carolina Darla Moore School of Business. ,Yes, this will be completed shortly Christine Royston on LinkedIn: https://www.linkedin.com/in/christineroyston Resources Wrike: https://www.wrike.com/ The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow Register now for Sitecore Symposium, November 3-5 in Orlando Florida. Use code SYM25-2Media10 to receive 10% off. Go here for more: https://symposium.sitecore.com/Catch the future of e-commerce at eTail Palm Springs, Feb 23-26 in Palm Springs, CA. Go here for more details: https://etailwest.wbresearch.com/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.showCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

Most marketers treat AI as a copywriting assistant instead of a customer experience transformation tool. Dave Steer is Chief Marketing Officer at Webflow, specializing in AI-driven website personalization and answer engine optimization for enterprise growth. He explains how to structure content for both human visitors and AI crawlers, implement automated multivariate testing at scale, and maintain strategic direction while experimenting with AI-powered optimization tools.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Most marketers treat AI as a copywriting assistant instead of a customer experience transformation tool. Dave Steer is Chief Marketing Officer at Webflow, specializing in AI-driven website personalization and answer engine optimization for enterprise growth. He explains how to structure content for both human visitors and AI crawlers, implement automated multivariate testing at scale, and maintain strategic direction while experimenting with AI-powered optimization tools.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Send us a textIn this episode of WTR Small-Cap Spotlight, Tony Scott, Chief Executive Officer, and Kimberly Pinson, Chief Financial Officer, of Intrusion Inc. (NASDAQ: INTZ) join co-hosts James Kisner, Managing Director of Technology Research at Water Tower Research, and Tim Gerdeman, Vice Chair, Co-Founder, and Chief Marketing Officer of Water Tower Research.The conversation dives into how Intrusion's Shield platform uses reputation-based threat intelligence and artificial intelligence to detect and block high-risk communications in real time. Scott and Pinson discuss the company's five consecutive quarters of sequential growth, the expansion of Shield Cloud into the AWS Marketplace (with Microsoft Azure coming later in 2025), and emerging opportunities in school safety, utilities, and critical infrastructure.They also touch on Intrusion's disciplined financial strategy, strong gross margins, and growing managed-service-provider channel—all of which position the company for sustained success in both government and commercial cybersecurity markets.

Amy Osmond Cook talks about her book The RevOps Advantage and how to maximize your revenue potential. Amy is the co-founder and Chief Marketing Officer of Fullcast – a RevOps platform for planning and executing go-to-market strategies. She's an expert in aligning marketing, sales, and operations for strategic growth. Listen for three action items you can use today. Host, Kevin Craine Do you want to be a guest? https://Everyday-MBA.com/guest Do you want to advertise on the show? https://Everyday-MBA.com/advertise

We're kicking off this week's episode with something special — and in a city that knows a thing or two about creativity, resilience, and great music. For the next five weeks, we're coming to you from Minneapolis, Minnesota — home of Prince, more than 10,000 lakes, and a vibrant business community. For the very first time, The CMO Podcast is recording on-site at the Best Buy Studios, in partnership with Best Buy Ads.Jim's guest this week is Dave Schneider, Chief Marketing Officer of Red Wing Shoe Company. Founded in 1905, Red Wing has built a legacy as America's iconic work boot brand — boots that have supported the workers who built landmarks like the St. Louis Arch and the Sears Tower. Today, the company generates more than a billion dollars annually across its portfolio of brands and retail network, while remaining family-owned under its fourth-generation CEO — and first woman to lead the company.Dave oversees Red Wing's global marketing practice, from brand management and digital strategy to ecommerce, retail experience, and corporate communications. Before Red Wing, he spent years in senior leadership roles at top agencies, shaping campaigns for some of the world's most recognizable brands.This is Jim's conversation with a CMO whose brand has outfitted generations of builders, dreamers, and doers — Dave Schneider of Red Wing Shoe Company.---This week's episode is brought to you by Deloitte and Best Buy Ads.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This week we're very excited to share with you an exciting new show we've launched this week! It's called The Brand Builder's Playbook…a special 8-part series created in partnership with our friends at BERA.ai.In a world where CMOs are expected to do more with less—drive revenue, prove impact, and keep pace with accelerating change—The Brand Builder's Playbook is your guide to what actually works.Now, here's the important part: you'll hear the very first episode right here in The CMO Podcast feed. But if you'd like to hear the rest of the series, head over and follow The Brand Builder's Playbook on YouTube, Apple Podcasts, Spotify, or wherever you enjoy your podcasts.Follow on Apple Podcasts: https://tinyurl.com/thebrandbuildersplaybook----------Welcome to the very first episode of The Brand Builder's Playbook, a new limited series hosted by Jim Stengel (Host of The CMO Podcast) and Ryan Barker (CEO of BERA.ai), and this week joined by guest co-host Lindsey Wehking (Chief Strategy Officer at Nonfiction Research).In this 8-part series, we'll build a practical playbook for 2025—designed to help brand leaders navigate an era of uncertainty, constant change, and rising expectations. Each episode tackles a critical theme in sequence, offering insights and tools to strengthen your brand as a true strategic asset.We kick things off by asking the most fundamental question: Why does brand matter?Our featured guest is Chris Burggraeve, former Global CMO of AB InBev and a longtime champion of treating brand as a financial asset. Together, we unpack how brand drives growth, profit, pricing power, and resilience—even in turbulent times.If you're a marketer, founder, or business leader seeking conviction, clarity, and a new set of plays for brand building, this episode is your starting point.---Each week we'll offer you a worksheet to follow along and continue to learn after enjoying the episode. You can download this week's worksheet here: http://bit.ly/4mZImdd –--Read about upcoming episode topics and guests here: https://bera.ai/podcast/"See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.