Podcasts about chief marketing officers

This week, Jim welcomes Grace Kao, Chief Marketing Officer of Snap Inc. Founded in 2011 by Evan Spiegel and Bobby Murphy, Snap has grown from a simple idea about visual communication into a global platform reaching more than 940 million monthly active users and generating nearly $6 billion in annual revenue.Grace joined Snap in late 2024 and was promoted to Chief Marketing Officer just months later. Before Snap, she held senior marketing leadership roles at Spotify and Instagram, helping some of the world's most influential platforms connect with creators, businesses, and consumers.Tune in as Grace shares what marketers still misunderstand about Gen Z, why creativity remains the defining skill of the next generation, and how brands can earn relevance by becoming part of the group chat rather than interrupting it. Whether you're leading a global brand, building a startup, or simply trying to understand where culture is headed next, this episode offers a thoughtful look at the future of marketing, creativity, and human connection.---We'll be at Cannes Lions from June 22nd to the 26th, hopping up along the Croisette all week. Let us know if you'll be attending too!See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this episode of Storytelling University, Aaron sits down with James Whitemore, Chief Marketing Officer of Indeed, for a conversation about the stories we tell through work, resumes, interviews, and the future of hiring. James shares how early learning difficulties shaped the way he listens, communicates, and leads, and why storytelling is not separate from job seeking but deeply connected to it. Together, Aaron and James explore how the traditional resume often fails to capture the full human story: curiosity, adaptability, emotional intelligence, initiative, and the hidden genius people bring to their careers. They also discuss how AI is changing the job search, how Indeed is rethinking the way job seekers and employers connect, and why the future of hiring may depend less on simply uploading a resume and more on helping people show up as complete, authentic human beings. *Create your Indeed profile: ⁠https://www.indeed.com/⁠ *Follow James on LinkedIn: ⁠https://www.linkedin.com/in/jwhitemore ⁠ Partner with Storytelling University: reach a global audience of thoughtful, highly engaged listeners across generations, from parents and professionals to creators, leaders, and lifelong learners, all connected by a deep appreciation for powerful stories, meaningful ideas, and human connection. Reach out to us for exclusive sponsorship opportunities TSU Team: Created & Hosted by: Aaron Calafato Produced and Edited by: Ken Wendt Editorial by Brooks Borden & Aaron Calafato Guest Coordinator: Dania Khalife Love 7MS & TSU? Here's how to support: *Follow the pod wherever you're listening *Tap 5 Stars *Text one person you love a link to your favorite episode.

Joe Woodward had what most people would call a dream job. Chief Marketing Officer for the Rajasthan Royals in Mumbai. Ten years building things in sport, music and entertainment. Then the pandemic hit, the rug came out from under him, and he moved home.He sat down to update his CV. He immediately got frustrated.That frustration became Vizzy — a platform built to replace the 500-year-old document Leonardo da Vinci invented, and give people a genuinely human way to show who they are. Not bullet points and PDFs. Not job titles and logos. Who they actually are.In this episode of Screw It Just DO It, Joe tells the full story. The flip chart moment with his sister Jess and her husband Chris. The investor conversation with Robert Dodds, Simon Fuller's business partner, that ended with four words: 'That's the idea. I'll back it tomorrow.' The cold start launch. The Instagram DM from a stranger who said Vizzy had just landed them their dream job. And the lesson from Burberry, Louis Vuitton, EY and Tiffany that the future of hiring is not about getting more applicants — it's about getting fewer, better ones.Key Takeaways- Why the flip chart moment changed everything — and what that looked like in practice- How Joe went from zero to Burberry and Louis Vuitton without a hiring background- Why the best founders are still personally obsessed with hiring at £2 billion- What Vizzy taught Joe about the difference between instinct and overthinking

Only 38% of Gen Z can answer basic financial literacy questions — making them the least financially literate generation on record. And even baby boomers only clock in at 55%. Aaron Caid, Chief Marketing Officer of Adelfi, the largest Christian banking institution in the country, joins Brian From to talk about why that matters, what the Bible actually says about money (over 2,300 verses worth), and how generosity was never meant to be the last thing you do with what's left. It's the first. Adelfi was born nearly 70 years ago when a group of ministers discovered banks didn't understand them — so they pooled their resources to help each other — and now serves Christians in all 50 states across individuals, families, churches, and ministries. Aaron also makes a personal confession: he talked to his kids about money but never actually showed them how the family finances worked. And he argues that modeling is more powerful than instructing. A practical, grounded conversation about stewardship, generosity, and how to start the money conversation even when it's uncomfortable. Find Adelfi at https://www.adelfibanking.com/.See omnystudio.com/listener for privacy information.

The £295million sale of London Spirit franchise was one of the big sports business stories of the last year. Some of Silicon Valley's most successful and famous leaders buying 49% of The Hundred's Lord's based franchise, in partnership with The MCC, one of the most storied names in cricket.So what is the MCC today, and how is that changing in one of the most important years in the great ground's history? In this episode, Richard Gillis is joined by Katie Maier, Chief Marketing Officer at MCC, and Ellie Roach, Senior Consultant at InCrowd, to ask that question directly. The conversation moves through the central tension of the brand — a 200-year-old members' club, still 97% male, now sitting alongside a 51% stake in The Hundred, a property built on the language of inclusion. Who is an MCC digital follower? What does the MCC look like from India? What's the thesis behind the Silicon Valley investmentWe go in to, the data-led case for not chasing vanity metrics in overseas markets, and a content strategy built on six pillars that runs well beyond the cricket itself. The episode lands just weeks before the most significant summer in the ground's history for women's cricket: the first ever women's Test at Lord's, alongside the Women's T20 World Cup final, fifty years after the first women's international was played there.Unofficial Partner is the leading podcast for the business of sport. A mix of entertaining and thought provoking conversations with a who's who of the global industry. To join our community of listeners, sign up to the weekly UP Newsletter and follow us on Twitter and TikTok at @UnofficialPartnerWe publish two podcasts each week, on Tuesday and Friday. These are deep conversations with smart people from inside and outside sport. Our entire back catalogue of 500 sports business conversations are available free of charge here. Each pod is available by searching for ‘Unofficial Partner' on Apple, Spotify and every podcast app. If you're interested in collaborating with Unofficial Partner to create one-off podcasts or series and live events, you can reach us via the website.

Send us Fan MailIn this episode of the WTR Small-Cap Spotlight podcast, Chris Zhang, Vice President of Corporate Development and Strategy of Maison Solutions Inc. (Nasdaq: MSS) joins host Tim Gerdeman, Vice Chair, Co-Founder and Chief Marketing Officer of Water Tower Research, and WTR Analyst James Kisner. Maison is a specialty grocery retailer serving Asian-American and other ethnic communities, operating HK Good Fortune stores in Southern California and Lee Lee International Supermarkets in Arizona. Zhang lays out the company's tech-driven transformation across four pillars: store inventory, sales and order operations, customer privacy, and customer loyalty, with AI-powered forecasting and replenishment furthest along and perishables the first problem it tackles. He details the newly announced collaboration framework with SupplyAi and MiniMax aimed at embedding AI in everyday food-retail workflows, the direct-sourcing strategy across Asia including the Guizhou Moutai distribution agreement, and the company's Worldcoin (WLD) treasury position and early proof-of-human exploration. The conversation closes with the operating KPIs and milestones that would signal the AI and solutions strategy is working over the next 12 months.

Soccer is the world's game. It brings together billions of fans, transcends borders, and creates moments that live on for generations. And this year, in 2026, one of the biggest sporting events on the planet has come to Seattle. In this episode we're exploring the business behind this culturally unifying game—from the incredible impact that it has on the communities that it touches, to the enormous undertaking for our city to be hosting the World Cup. Pete sits down with the Seattle Sounders and Seattle Reign Football Club's Chief Revenue Officer, Courtney Carter, and Chief Marketing Officer, Ro Vega to discuss the evolution of professional soccer in Seattle, building passionate fan communities, and why the region has become one of the sport's greatest success stories in the US. After that we're joined by Peter Tomozawa, CEO of Seattle's World Cup Organizing Committee to better understand the scale, complexity, and opportunity that this massive sporting event brings to the Pacific Northwest. Thanks for tuning in to episode 112. We hope you enjoy it! Did you know that YOU can be on The Nordy Pod? This show isn't just a one-way conversation. We want to hear about what Nordstrom looks like through your eyes. Share your Nordstrom experience, good or bad, by giving us a call and leaving a voicemail at: 206.594.0526, or send an email to nordypodcast@nordstrom.com to be a part of the conversation! And, be sure to follow us on Instagram @thenordypod to stay up to date on new episodes, announcements and more.

Like or didn't like what you heard? Share your sip with me! Grab your favorite cup of coffee and join me for an inspiring conversation with Marie Lee, Chief Marketing Officer of Princess Cruises and a former Disney marketing executive, whose leadership journey is a masterclass in courage, empowerment, and intentional growth.After nearly 25 years building world-class brands at Disney, Marie made the bold leap to help transform Princess Cruises during one of the travel industry's most challenging moments. In this episode, she shares what it really means to empower teams through trust, clarity, accountability, and the courage to let others lead. Topics we discuss: Why empowerment is built on trust, vision, and guardrailsHow great leaders create cultures of continuous feedback and growthThe importance of taking ownership of your own career instead of waiting for opportunitiesWhy resilience and grit often matter more than having all the answersHow intentional self-reflection can shape your leadership journeyWhether you're leading a global organization, a small team, or simply trying to become a better version of yourself, this episode is filled with practical leadership wisdom and actionable insights.Connect with Marie Lee on LinkedIn to follow her leadership journey and insights, and be sure to subscribe to LeaderSips for more conversations that help you grow in your leadership with tips while we sip.For more sips and tips, connect with me on social and follow @LeaderSips @Leadspirations and @LifeisGrit on Instagram, Threads, X, Facebook, YouTube, and Pinterest. Learn more about me at karlynnholbrook.com 

Joseph (Joe) Frost is the Co-founder of yorCMO, a franchise-based company that provides fractional Chief Marketing Officers to help businesses achieve strategic growth through expert marketing leadership. Under Joe's direction, yorCMO has helped dozens of companies scale, and his previous ventures include multiple EO-qualifying, million-dollar-plus businesses across the US and Canada. Joe is known for spotting emerging trends early, such as leveraging video marketing and launching community-driven networks for fractional professionals. He hosts The Fractional C‑Suite Retreat podcast, where he discusses leadership and the future of work. In this episode… Today's entrepreneurs face unprecedented demands  — technology, competition, and a constantly shifting market. How can business leaders leverage expert guidance without hiring full-time executives? Drawing from his experience building multiple ventures, Joseph Frost believes the key lies in fractional professionals. He explains that giving companies access to top-tier executives on a flexible basis allows them to scale smarter and faster, like catching the next big wave without buying the entire surfboard. The result is strategic growth that's nimble and sustainable in an unpredictable market. Tune in to this episode of the Smart Business Revolution Podcast as John Corcoran interviews Joseph (Joe) Frost, Co-founder of yorCMO to discuss leveraging fractional professionals. They cover building fractional CMO teams, creating sellable firms, adapting to AI in marketing, and Joe also shares tips on expanding fractional networks internationally.

“If your AI agent failed today, would you know before your customers do?” asks Sophie Cheng, Chief Marketing Officer at Sinch. In this Telecom Reseller podcast, Doug Green speaks with Cheng about Sinch's new research on what the company calls the “AI production paradox.” While many enterprises have moved beyond AI pilots, the bigger challenge is keeping AI agents reliable once they are live. Cheng says Sinch surveyed more than 2,500 global enterprise executives and found that 62% already have AI programs in production. But 74% also reported having to roll back a live AI agent because of operational reliability issues, including exposed data, hallucinations, tone-of-voice problems, auditability gaps and compliance concerns. The discussion focuses on why AI agents often perform well in controlled testing, but encounter problems when exposed to real customer interactions. Cheng says enterprises need stronger governance, clearer guardrails and communications infrastructure that can support secure, reliable, multichannel customer engagement. “More monitoring means more failures are detected,” Cheng says. “It does not mean more failures are created.” Cheng also explains why infrastructure is becoming central to enterprise AI strategy. If messages are not delivered, channels cannot be connected, or customer context cannot move across SMS, WhatsApp, RCS, voice and email, AI-powered customer engagement can break down before the model itself becomes the issue. For enterprises operating across markets, industries and regulatory environments, Cheng says Sinch helps provide the communications foundation needed to support scale, compliance and customer experience. Visit sinch.com.  

At Flip The Script, Grant Belaire, Chief Marketing Officer for MacPaw, discusses how the company approaches AI, app discovery, and developer support through their trusted products like CleanMyMac, Setapp, Moonlock, and Clear. He explains why AI should be useful rather than forced, how Setapp balances customers and developers, and why long-term commitment matters in building successful app marketplaces.  Show Notes: Chapters: 00:03 Introduction from Flip the Script at WWDC 2026 00:17 Meeting Grant, MacPaw's Chief Marketing Officer 00:36 Marketing MacPaw in a Shifting AI Climate 00:55 MacPaw's Identity as a Company for Mac Enthusiasts 01:15 AI-First Apps, Trust, and User Choice 01:37 Setapp as a Marketplace Beyond AI 02:06 Hidden AI in Everyday App Experiences 02:37 Supporting Both MacPaw Products and Outside Developers 02:46 Building a Balanced App Marketplace 03:38 Avoiding an "AI or Bust" Strategy 03:53 Why Flip the Script Matters for Developers 04:15 Setapp's Staying Power as a Distribution Model 04:48 Long-Term Commitment to Product Ideas 05:13 Closing Thoughts with Grant Links: MacPaw Setapp Support:      Become a MacVoices Patron on Patreon      http://patreon.com/macvoices      Enjoy this episode? Make a one-time donation with PayPal Connect:      Web:      http://macvoices.com      Twitter:      http://www.twitter.com/chuckjoiner      http://www.twitter.com/macvoices      Mastodon:      https://mastodon.cloud/@chuckjoiner      Facebook:      http://www.facebook.com/chuck.joiner      MacVoices Page on Facebook:      http://www.facebook.com/macvoices/      MacVoices Group on Facebook:      http://www.facebook.com/groups/macvoice      LinkedIn:      https://www.linkedin.com/in/chuckjoiner/      Instagram:      https://www.instagram.com/chuckjoiner/ Subscribe:      Audio in iTunes      Video in iTunes      Subscribe manually via iTunes or any podcatcher:      Audio: http://www.macvoices.com/rss/macvoicesrss      Video: http://www.macvoices.com/rss/macvoicesvideorss

For years, child care marketing followed a pretty familiar formula: build a beautiful website, drive traffic, collect reviews, book tours, and convert families once they walk through the door. But in 2026, that path just is not as neat or predictable as it used to be. Families are researching differently, AI is changing how information gets found, and many parents are making decisions long before they ever visit a school in person.   In this episode, Jennifer sits down with Parissa Snider, Chief Marketing Officer at WatchMeGrow, for a conversation that goes far beyond ads and websites. Together, they talk about trust, transparency, parent psychology, and what the full family experience now says about your brand, from the first search to the tour to the follow-up after. This episode is a fresh look at what enrollment and marketing really mean now, and why the schools that build trust most clearly are the ones families are more likely to choose.   Key Takeaways: [5:45] Marketing now lives inside the full family experience, not just in ads or website clicks. [6:10] Parents are increasingly getting answers from AI before they ever visit a school's website. [8:10] The old marketing funnel is no longer linear and has become a messy back-and-forth decision process. [8:33] Lower website traffic does not always mean lower interest if families are still converting further down the path. [10:08] Schools need website content that helps AI understand and surface real information about who they are. [12:10] FAQs matter more than ever when they answer the actual questions families are really asking. [13:01] Transparency around difficult topics is becoming a stronger trust-builder, not a liability. [15:05] In many cases, pricing transparency creates more confidence than withholding information. [19:02] The strongest websites speak to parents' fears and needs, not just the school's features. [21:11] Families want the curtain pulled back and are more likely to trust schools that show the real experience. [22:55] Trust and reassurance are deeply human needs, which is why communication matters so much in child care. [27:11] Follow-up should uncover hesitation and uncertainty, not just push for the enrollment decision. [31:24] The schools that win will be the ones that reduce uncertainty and build trust at every step. [34:41] Families stay more connected and loyal when they feel like participants instead of observers.   Quotes: "Lower traffic does not always mean lower interest." — Parissa Snider [8:33]   "Transparency equals customers." — Parissa Snider [13:24]   "I think that starting now, consumers are not going to reward only the businesses with the biggest ad budgets. They're going to reward the businesses that reduce uncertainty and make a huge and visible effort to build trust, the ones that have trust in mind in every step of the experience" — Parissa Snider [31:24]   "Participation equals ownership." — Parissa Snider [34:38]   Sponsored By: ChildCare Education Institute (CCEI) Use code CCSC5 to claim a free course!   Mentioned in This Episode: Kris Murray @iamkrismurray Jennifer Conner The Child Care Success Company The Child Care Success Academy The Child Care Success Summit Grow Your Center Childcare Education Institute: Use code CDARenewal22 to get $100 off your renewal WatchMeGrow's Free Guide to Marketing 2026 Parissa Snider

Welcome to the What's Next! Podcast with Tiffani Bova.    This week, I'm delighted to speak with Denise Persson. She is the Chief Marketing Officer at Snowflake and co-author of Make It Snow: From Zero to Billions. Over the last 25 years, Denise has helped build and scale some of the most recognizable enterprise technology companies, including Snowflake, Apigee, and Genesis, guiding organizations through hyper-growth, IPOs, acquisitions, and major market shifts. What I really love about Denise's perspective is that she understands growth isn't just about demand generation or pipeline, it's about building the operational alignment, customer trust, and internal culture that allow companies to scale sustainably. So today we're going to dive right into these topics.    THIS EPISODE IS PERFECT FOR…marketing leaders and growth-focused executives helping teams stay aligned while navigating rapid change and ambitious growth goals.   TODAY'S MAIN MESSAGE…many companies believe growth comes from moving faster, launching more campaigns, or constantly evolving their message. Denise argues the opposite. Drawing from her experience helping scale Snowflake into one of the most successful technology companies in the world, Denise explains why some of the biggest growth opportunities come from creating clarity and not complexity. Denise and Tiffani discuss what happens when organizations grow faster than their processes, why customer advocacy is more powerful than any marketing campaign, and how leaders can balance innovation with consistency.    KEY TAKEAWAYS: Category creation succeeds when customers immediately understand the value. Consistency creates trust for customers, employees, and partners. Hypergrowth often exposes gaps in leadership, hiring, and alignment. Strong data foundations are essential for personalization and AI success.   WHAT I LOVE MOST…Denise's perspective that growth isn't always about doing more. It's often about creating more clarity. In a business environment that constantly encourages organizations to move faster, add more, and chase the next opportunity, her reminder that consistency builds trust feels especially important.    Running Time: 35:00   Subscribe on iTunes    Find Tiffani Online: LinkedIn Facebook X    Find Denise Online: LinkedIn

In this episode of The Responsive Lab, Carly and Scott sit down with Ben Webb, Chief Marketing Officer at International Justice Mission. He's spent more than 15 years across nonprofit leadership, ministry, and creative consultancy, including a global marketing role at Compassion International where he led teams across digital, innovation, and experience design in more than 30 countries. You'll hear about:* Why most nonprofit marketing fails to inspire and what we can learn from Red Bull's space jump campaign* The shift from direct response fundraising toward product-centered donor experiences* How to create relevance and value for donors using the "good friend" framework* Building marketing teams that blend nonprofit expertise with for-profit innovation* Why your real competition isn't other nonprofits but companies like Amazon and Tesla* The five-phase global marketing framework: insight-driven, concept-led, powered by stories, scaled by technology, measured and refined* How to maintain urgency and heart when the work feels overwhelmingLinks from the episode:* Connect with Ben Webb on LinkedIn: https://www.linkedin.com/in/benjaminmwebb/* Learn more about International Justice Mission: https://www.ijm.org/Looking for technology that helps you build deeper donor relationships with less work from your team? Learn more at virtuous.org.

Lindsey McFadden is a premier franchise marketing executive and the Chief Marketing Officer of Stretch Zone, the world's leading franchise network specializing in practitioner-assisted stretching. Transitioning from a successful career as an independent corporate marketing consultant, Lindsey stepped into corporate leadership to help guide Stretch Zone's monumental scale. Under her strategic marketing direction, the brand experienced incredible hyper-growth, opening over 250 units in a brief three-year window while maintaining a perfect record of zero studio closures.An advocate for unit-level economics, Lindsey treats marketing not as a simple corporate cost center, but as a driving force directly tied to local operator profitability. She is a leading voice on balancing localized customization with global brand consistency and has positioned Stretch Zone at the absolute forefront of the modern wellness boom.

Moving from 30 locations to 1,000 means giving up control over detail. Discover the guardrails and trust models required to empower a team to move fast without executive sign-off on every asset.

For 24 straight hours every June, the world's greatest endurance race pushes drivers, machines, and engineers to their limits at Le Mans. For Michelin, it's more than a race, it's a proving ground for innovation, performance, and one of the most enduring brands in the world.This week, Jim welcomes Omer Waysman, Vice President of B2C Marketing for North America at Michelin. Founded in France in 1889, Michelin has grown into a global company with nearly $30 billion in annual revenue. While best known for its tires, Michelin's business extends far beyond the road, spanning brands including BFGoodrich and Uniroyal, the world-famous Michelin Guide, and innovations in fields ranging from aeronautics and healthcare to advanced materials and construction.Omer's career has taken him from France to South Carolina, where he now leads marketing, brand strategy, and go-to-market execution for Michelin in North America. Before Michelin, he held senior leadership roles at Danone and Microsoft, helping drive digital growth, e-commerce, and transformation initiatives around the world.Tune in for a conversation exploring one of marketing's most interesting challenges: how do you build trust, relevance, and long-term loyalty in a category where consumers only make a purchase every three to five years?See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Send us Fan MailIn this episode of the WTR Small-Cap Spotlight podcast, Gautam Garg, Vice President of Finance of eGain Corporation (NASDAQ: EGAN), joins host Tim Gerdeman, Vice Chair, Co-Founder, and Chief Marketing Officer of Water Tower Research, and WTR Analyst James Kisner.eGain is a leader in AI-powered knowledge management, helping Global 2000 enterprises unify siloed content into an AI Knowledge Hub that delivers accurate, compliant answers across customer service and adjacent functions.Garg explains why trusted knowledge has emerged as core AI infrastructure and why enterprise AI initiatives frequently underperform when built on stale or inconsistent data. He walks through recent product launches including the AI Knowledge Suite for Retail Banking, the IVA voice agent, Evaluator, Agentic Studio, and the developer-focused Composer platform, which supports integrations with Copilot, Claude, Gemini, and Cursor via MCP connectors.The conversation also covers a surge in RFP activity, a fast-growing partner ecosystem, expansion into HR and field service verticals, and eGain's profitable, debt-free financial profile heading into fiscal year 2027.

Tatiana Chamorro is an award-winning brand architect, entrepreneur, and the Chief Marketing Officer of Shaken Beverage Co., the innovative parent company behind Toucan Cocktails. Originally from Nicaragua, Tatiana has built a stellar reputation for translating complex business visions into highly impactful, market-dominating visual identities. Prior to breaking into the beverage space, she co-founded and successfully scaled a premier digital and creative marketing agency. Her profound impact on the Texas business landscape earned her a spot on D Magazine's prestigious Dallas 500 list, honoring her as one of the region's most influential business leaders.

The “Pizza Capital of the U.S.” campaign won a Gold Effie Award. The brainchild of all the pizza advertising for our state was Anthony Anthony, former Chief Marketing Officer for the CT Office of Tourism. We talked to him about the new national recognition for this work.https://ctvisit.com/articles/connecticut-pizza-trail

Send us Fan MailIn this episode of Small-Cap Spotlight, Ning Ding, Chairman and CEO of ZJK Industrial, joins WTR's Tim Gerdeman, Co-Founder and Chief Marketing Officer and equity analyst Eric Goldstein to unpack the company's record 2025 results, its expanding role in the AI infrastructure supply chain, and a multi-year plan to scale production globally — including a new Vietnam facility and a planned U.S. R&D and testing center.ZJK Industrial (NASDAQ: ZJK) is a Shenzhen-based precision metal parts manufacturer with one of the most technically demanding portfolios in global manufacturing — supplying AI infrastructure, liquid cooling for high-performance computing, electric vehicles, aerospace, medical devices, and advanced electronics.

Most marketers believe they have a great story that nobody is hearing, but the real problem is complexity. In this episode of Content Amplified, Dory Ellis Garfinkle, Chief Marketing Officer at Siegel+Gale, makes the case that the way to break through a world of a million messages is to get radically clear on who you are. She frames the marketer's whole job as one question: how do you make something easy to understand and convey it in a way that is impossible to ignore? She backs it with Siegel+Gale's annual simplicity study, which surveys more than 15,000 people across nine countries: 64% will pay more for simpler brand experiences, 78% are more likely to recommend, brand complexity costs companies $780 billion in unrealized annual revenue, and the simplest brands have outperformed the global stock index by roughly 1,600% since 2009. She walks through the US Army return to "Be all you can be" that drove record Gen Z enrollment, and the CVS "helping people on their path to better health" heart icon that lifted same-store sales 5.5% year over year. Listen for her line on what clarity actually costs.About DoryDory Ellis Garfinkle is a career-long marketer who has spent her work at the intersection of brand and growth. She started agency side at McCann and Draftfcb, then led brand-led growth across transportation tech companies including Zipcar, AAA's venture lab, the design innovation consultancy IDEO, and Lyft. She is now Chief Marketing Officer at Siegel+Gale, a global brand consulting firm, which she describes as coming full circle back to agency life. She believes simplicity is the ethos that wins, and that clarity is not dumbing things down, it is doing the hard work so that your audience just does not have to.Show Notes- Connect with Dory on LinkedIn: https://www.linkedin.com/in/doryellis/- Siegel+Gale: https://www.siegelgale.com/Text us what you think about this episode!

What if the biggest risk of AI in marketing isn't about job replacement, but about creating more fragmented, siloed work?Agility requires more than just adopting new tools; it demands a fundamental rethinking of how teams collaborate and orchestrate work. When a technology like AI promises to accelerate individual tasks, true agility means ensuring that acceleration translates into collective momentum, not organizational friction.Today, we're going to talk about moving beyond the hype of AI experimentation and into the reality of its operational impact on marketing teams. We'll explore what happens when AI graduates from being a personal productivity tool to becoming an integrated part of a team's workflow, and how that shift changes everything from campaign execution to the very structure of marketing itself.To help me discuss this topic, I'd like to welcome, Prachi Gore, CMO at Asana. About Prachi Gore Prachi Gore is the Chief Marketing Officer at Asana, where she leads the company's global marketing strategy and brand development. Prachi brings extensive experience scaling product-led B2B organizations, having previously served as SVP and Chief Marketing Officer at Checkr, where she built the company's demand engine, elevated its brand, and launched its product-led growth business. Prior to Checkr, Prachi led Marketing at SmartRecruiters, guiding the company's evolution from an SMB-focused product to a leading enterprise talent acquisition suite. This diverse background across consumer, SMB, and enterprise markets gives her deep expertise in demand generation, brand strategy, and AI-enabled go-to-market innovation. Prachi is passionate about creating marketing that combines human creativity with rigorous, data-driven execution, and is committed to helping teams work more effectively and tell clearer stories. Prachi Gore on LinkedIn: https://www.linkedin.com/in/prachigore/ ---------- Resources ---------- Asana: asana.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://aglbrnd.co/r/2868abd8085a9703 We're proud to be a media partner for #MAICON26 - Oct. 13-15! Learn how AI can power your marketing and business and help you grow smarter. Use code AGILE150 to save! https://aglbrnd.co/r/7fe458ced0f04658Reach your customers with Reddit. Spend $500 in ad spend, get $500 back in ad credit! Learn more: https://advertalize.com/r/491818c79fb1873fDon't miss We Make Future - the International Festival of Innovation in AI, Tech, and Digital Marketing, June 24-26 in Bologna. Learn more: https://aglbrnd.co/r/c80991afff416bb2The most influential minds in software, AI, and engineering leadership will be at WeAreDevelopers World Congress North America, September 23-25 in San Jose. Learn more: https://aglbrnd.co/r/60a7299222a7bcf1 Enjoyed the show? Tell us more at and give us a rating so others can find the show at: https://aglbrnd.co/r/faaed112fc9887f3 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://aglbrnd.co/r/35ded3ccfb6716ba Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company Hosted on Acast. See acast.com/privacy for more information.

I had the honor of reconnecting with Chris Irvin today! (He was with me once before, on ⁠Episode 175⁠.) Chris is a nutrition researcher, writer, and educator specializing in low-carb dieting for metabolic health and human performance. He is the author of Keto Answers, The Carnivore Diet for Beginners, and Mommy, Do I Have to Eat This? He is also the Chief Marketing Officer at BioCoach, a company dedicated to taking down prediabetes and diabetes. Chris is an incredible resource on the value of keto and low-carb diets! His book, Keto Answers, is one of my favorite keto resources to recommend to clients! In this episode, Chris and I discuss the differences between micro- and macronutrients. We talk about the therapeutic uses of keto, low-carb, hormesis, and carnivore diets; the role of metabolic health; the value of protein; balancing longevity and sarcopenia; and the results of over-fasting, over-restricting, and creating too much stress on the body. We also dive into questions from listeners about the impact of low-carb and ketogenic diets on cholesterol panels and endurance, how to troubleshoot digestive distress, protein excess, and Chris's favorite gadgets and supplements.  I hope you enjoy listening to this podcast as much as I did recording it! Stay tuned for more! IN THIS EPISODE YOU WILL LEARN: The therapeutic benefits of keto, carnivore, low-carb diets, and fasting. The value of protein. How much protein should you eat? The importance of having muscle. The benefits of eating grass-fed red meat. The problem with over-restricting, over-exercising, and over-fasting. Changing things up occasionally and using reverse dieting for optimum health. Adding more protein to your diet will make you feel better, and you won't gain weight. How will a low-carb or keto diet impact your overall cholesterol? Chris explains how a low-carb or keto diet affects the performance of endurance athletes. Products you can use to optimize endurance performance. Chris explains why digestive distress could occur with keto and shares his recommendations for overcoming it.  The impact of a low-carb diet on thyroid function. Connect with Cynthia Thurlow Follow on X, Instagram & LinkedIn Check out Cynthia's website. Submit your questions to support@cynthiathurlow.com  Join other like-minded women in a supportive, nurturing community: The Midlife Pause/Cynthia Thurlow.  Purchase Cynthia's book, The Menopause Gut. Cynthia's Intermittent Fasting Transformation Book The Midlife Pause Supplement Line  Connect with Chris Irvin On his ⁠website⁠ On ⁠Facebook⁠, ⁠Instagram⁠, and Twitter:⁠ https://twitter.com/TheKetologist⁠  ⁠Thinking Health Newsletter⁠  ⁠The Keto Answers Podcast

Catherine Hayden is the Chief Marketing Officer at Kate Farms, the #1 doctor-recommended plant-based nutrition brand. Since joining the company in 2018, she has helped scale Kate Farms through rapid growth, multiple funding rounds, and its acquisition by Danone, while building an omnichannel business spanning healthcare, direct-to-consumer, subscription, Amazon, and retail. Catherine began her career as a Registered Dietitian, giving her a unique perspective at the intersection of healthcare, nutrition, and consumer behavior. Today, she leads brand strategy, commercial growth, innovation, and integration across both healthcare and consumer channels. Kate Farms was founded to solve a deeply personal problem. After being diagnosed with cerebral palsy at age five, Kate struggled to tolerate existing nutrition formulas and relied on a feeding tube for nourishment. What began as a solution for one child has since grown into a company that has nourished more than 600,000 people. In this episode, Catherine shares how Kate Farms evolved from a healthcare-focused company into a high-growth Ecommerce and omnichannel brand, including lessons on building DTC alongside Amazon, uncovering customer insights that reshaped the business, and expanding awareness and access without sacrificing growth. In This Conversation We Discuss: [00:29] Intro [01:42] Serving customers across every life stage [02:02] Scaling impact from one success story [03:36] Validating demand before scaling [05:48] Episode Sponsor: Klaviyo [07:55] Learning complex channels through partnerships [10:36] Balancing trust with Ecommerce growth [12:32] Episode Sponsor: Intelligems [14:32] Using customer insights to guide strategy [17:40] Connecting brand awareness to conversions [19:13] Expanding reach while maintaining growth [22:13] Episode Sponsor: Electric Eye [23:20] Creating loyalty beyond product discounts [26:45] Winning customers through better products [27:17] Callout [27:27] Making great products easier to access Resources: Subscribe to Honest Ecommerce on Youtube Plant-based tube feeding formulas and shakes katefarms.com/ Follow Catherine Hayden linkedin.com/in/catherine-hayden-28233816 Migrate and grow more klaviyo.com/honest  Schedule an intro call with one of our experts electriceye.io/connect Book a demo today at intelligems.io/ If you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Jason talks to Mike Grahl, Chief Marketing Officer for the Timberwolves, about their new look uniforms and why he expects fans will love them.

Marketing and insights teams speak different languages when building cultural relevance. Radhika Duggal, CMO of Major League Soccer, and Bettina Garibaldi, Chief Marketing Officer for FIFA World Cup 26™ New York New Jersey, reveal how soccer earned its place in American culture through three decades of patient community building. They share the "attention and spectacle" framework that transformed MLS marketing, the "participation is the new reach" strategy driving World Cup engagement, and how both organizations convert global moments into lasting local fandom through authentic cultural integration. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

The title is Chief Marketing Officer. The CMOs who earn the most influence put Chief first.  They're not in the room just to deliver a marketing update. They're there to help the executive team make sense of what matters most, navigate tough decisions, and shape where the company goes next.  In this episode, Drew talks with Kathie Johnson (Nintex), Lorie Coulombe (Equity Shift), and Allyson Havener about peer leadership inside the executive team. They explore how CMOs build trust, surface business issues, and strengthen credibility across the C-suite.  In this episode:  Kathie shares why peer leadership starts when a CMO owns more than the marketing plan and helps surface gaps across the business  Lorie gets into the trust, EQ, and one-on-one relationship building that make healthy disagreement possible at the executive level  Allyson breaks down how finance fluency, customer insight, and a clear read on the sales cycle build stronger executive credibility  Plus:  How peer leadership starts with the issues a CMO is willing to surface  Why connecting dots across functions comes with the job  How strong CMOs bring customer context into business decisions  For CMOs ready to lead as true executive peers, this episode shows how to earn trust, surface what matters, and lead first as a business leader. For full show notes and transcripts, visit https://renegademarketing.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/

My guest today is Ryan Nelsen, Chief Marketing Officer at StackAdapt. If you're not familiar with StackAdapt, think of it as the engine behind a lot of the digital advertising you actually notice. Not the spray-and-pray banner ads that follow you around like a bad decision, but the smarter, more intentional kind. The kind that uses data, AI, and programmatic technology to put the right message in front of the right person at the right moment without feeling like it's shouting at you. That's where Ryan comes in. As CMO, he's leading everything from global marketing to brand to communications, helping shape how a company like StackAdapt shows up in a space that's crowded, noisy, and constantly evolving. Because when you're operating in ad tech, you're not just competing for attention; you're competing for relevance.

Catherine Solazzo is the Chief Marketing Officer at Appfire, a leading provider of software applications that help developers optimize their efficiency on platforms like Jira, Salesforce, and monday.com. With over 20 years of experience in marketing and digital transformation, Catherine has led high-performing teams at global tech giants and was recently recognized on the CRN Women of the Channel 2026 list. Under her marketing leadership, Appfire reaches over a million users every quarter through its technical documentation site. In this episode… Marketing today goes beyond just awareness, demand generation, or a polished campaign. It extends into the product experience, customer feedback, partner enablement, and every handoff that shapes revenue. So what does it really take to build a modern CMO mindset? According to Catherine Solazzo, a seasoned marketing leader with deep experience across developer ecosystems, the answer lies in thinking beyond the traditional marketing boundaries. She explains that elements like technical documentation, release notes, product pages, partner programs, and customer feedback are not secondary functions; they are critical touchpoints that help buyers understand, adopt, and expand with a product. Catherine emphasizes that by taking ownership of this entire journey, marketing teams can move faster, use data more effectively, and create a more cohesive go-to-market motion. In this episode of the Revenue Engine Podcast, Alex Gluz is joined by Catherine Solazzo, Chief Marketing Officer at Appfire, to discuss building a CMO mindset for modern marketing. Catherine explains the CMO+ model, how to align product and marketing, and why demand generation should go beyond lead volume. She also shares advice on partner enablement and creating repeatable operating models.

Bonjour et bienvenue dans la revue de presse hebdo et audio du secteur retail / e-commerce en France proposée par Les Digital Doers.

The role of the CMO is evolving. Increasingly, it is becoming a pathway to the CEO's office.Jim's guest this week, Melissa Grady Dias, first joined the show in 2020 as Global Chief Marketing Officer of Cadillac, where she helped transform one of America's most iconic brands into the leading luxury EV brand while navigating a global pandemic and unprecedented industry disruption.Now she has entered an entirely new chapter. Melissa recently became CEO of Measured Wellness, a healthcare company focused on preventative care, wearable technology, AI powered health insights, and what she calls "care between appointments." It is a model built around the 99 percent of health that happens outside the doctor's office. The company was founded in San Diego by Dr. Michael Kurisu, who specializes in Family and Integrative Medicine.Melissa is a leader who thrives when navigating transformation, and she simply likes building things. Those are her words. At Cadillac, that meant helping consumers rethink mobility, luxury, and electrification. At Measured Wellness, it means helping people rethink healthcare itself by moving from reactive care to proactive wellness, from occasional doctor visits to continuous engagement, and from treating illness to creating the conditions for long term health.Tune in for a conversation about leadership, reinvention, wellness, and the growing influence of marketers in shaping the future of business.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this episode, Dr. Bobby Maybee sits down with marketing consultant, StoryBrand Certified Guide, and fractional CMO Sean Garner to discuss how chiropractors and other healthcare business owners can simplify their marketing and attract the right patients. Sean outlines a practical three-step framework — Build, Fill, Optimize — that helps business owners focus on the right priorities in the right order. Rather than chasing the latest marketing tactic, Sean argues that most clinics should first establish clear messaging, a conversion-focused website, strong local visibility, and systems for lead nurturing and tracking before investing heavily in advertising. Whether you're struggling with marketing overwhelm or simply looking for a clearer path forward, Sean offers a refreshingly practical approach to building a sustainable patient acquisition system. About Sean Garner Sean Garner is the Founder and CEO of Sean Garner Consulting, a StoryBrand Certified Guide, and a fractional Chief Marketing Officer who works with healthcare entrepreneurs and service-based businesses. His focus is helping organizations clarify their message, simplify their marketing, and create systems that generate measurable growth.

In this episode of The Speed of Culture podcast, Todd Kaplan, Chief Marketing Officer at Kraft Heinz North America, joins Matt Britton live from the POSSIBLE conference in South Beach. Todd shares how one of the world's largest food and beverage companies manages 70 iconic brands with 96 percent household penetration across a rapidly shifting cultural landscape. The conversation covers the generational divide in media consumption, Kraft Heinz's new five-year partnership with the NFL, what it takes to build an entrepreneurial mindset inside a Fortune 500 company, and how AI is playing a supporting — not starring — role in the brand's future.Follow Suzy on Twitter: @AskSuzyBizFollow Todd Kaplan on LinkedInSubscribe to The Speed of Culture on your favorite podcast platform.And if you have a question or suggestions for the show, send us an email at suzy@suzy.com Hosted on Acast. See acast.com/privacy for more information.

Send us Fan MailIn this episode of the WTR Small‑Cap Spotlight podcast, Rod Baltzer, CEO of Deep Isolation, joins Tim Gerdeman, Vice Chair, Co‑Founder, and Chief Marketing Officer of Water Tower Research, along with WTR Analyst Eric Goldstein.Deep Isolation is an innovative nuclear waste disposal technology company focused on protecting human health and the environment by addressing one of the most persistent challenges of the nuclear age. The company has pioneered a patented, directionally drilled deep‑borehole disposal system that places spent nuclear fuel and high‑level radioactive waste approximately one mile underground — twice the depth of a traditional mined repository, at roughly 70% lower cost, and achievable in months rather than decades.At the core of the platform is Deep Isolation's Universal Canister System, a single integrated solution for storage, transportation, and permanent disposal. By eliminating the need to repackage waste, the system helps avoid a potential $30 billion liability embedded in the current U.S. dry‑cask stockpile. With more than 100 patents; strategic partnerships with Halliburton, Amentum, Navarro, and Westinghouse; over $6 million in DOE and ARPA‑E grants; and no direct global competitor in the borehole disposal space, Deep Isolation sits at the nexus of the nuclear renaissance, the SMR buildout, and a $155 billion global waste backlog expected to nearly double by 2050.

Twenty-five years ago, the goal was to build a website as a digital "single source of truth." In an era of AI agents and hyper-personalized realities, is the very concept of a single, universal brand "truth" now an obstacle to creating a truly relevant customer experience?Agility requires not just adopting new channels and technologies, but fundamentally rethinking the role of content and data in a constantly shifting landscape. It's the ability to move from managing a static digital property to orchestrating a fluid, dynamic relationship with your audience.Today, we're going to talk about the 25-year evolution of digital experience, from the early days of enterprise content management to today's complex ecosystem of AI-driven, composable platforms. We'll explore how seismic shifts—from the introduction of the iPhone to the rise of agentic AI—have not just changed the tools we use, but have fundamentally redefined the relationship between brands and their customers.To help me discuss this topic, I'd like to welcome, Michelle Boockoff-Bajdek, CMO at Sitecore, a company that is turning 25 this year and has managed to maintain its leadership in the space through many changes and a few curveballs. About Michelle Boockoff-Bajdek Michelle Boockoff-Bajdek (BB) is the Chief Marketing Officer at Sitecore, where she leads a global team of marketers who are redefining what's possible in modern marketing. Together, they're putting the power of generative and agentic AI to work – creating digital experiences that connect people and possibilities across the globe. Michelle is a trailblazer in bringing AI into marketing. At IBM, she served first as Global Head of B2B Marketing at the Weather Company, and then as CMO of IBM Watson, the company's pioneering AI platform. There, she served as the steward of the Watson brand, helping the world understand how AI can transform both work and life. Since then, she's become a Fellow at the Marketing Academy, a founding member of CMO Huddles, and has held CMO roles at both Skillsoft and IDC. At IDC, Michelle reimagined marketing as a strategic growth engine, launching a bold new brand identity, spearheading the company's first GenAI initiatives, and aligning brand, demand, and strategy to drive global impact. Michelle is a frequent speaker on marketing leadership, AI, and purpose-led growth. A lifelong learner, she's also a runner, rescue dog mom, and dark roast devotee. Her best ideas rarely arrive in a meeting, but often hit mid-stride or mid-walk. Michelle Boockoff-Bajdek on LinkedIn: https://www.linkedin.com/in/michellebb/ ---------- Resources ---------- Sitecore: sitecore.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://aglbrnd.co/r/2868abd8085a9703 We're proud to be a media partner for #MAICON26 - Oct. 13-15! Learn how AI can power your marketing and business and help you grow smarter. Use code AGILE150 to save! https://aglbrnd.co/r/7fe458ced0f04658Reach your customers with Reddit. Spend $500 in ad spend, get $500 back in ad credit! Learn more: https://advertalize.com/r/491818c79fb1873fDon't miss We Make Future - the International Festival of Innovation in AI, Tech, and Digital Marketing, June 24-26 in Bologna. Learn more: https://aglbrnd.co/r/c80991afff416bb2The most influential minds in software, AI, and engineering leadership will be at WeAreDevelopers World Congress North America, September 23-25 in San Jose. Learn more: https://aglbrnd.co/r/60a7299222a7bcf1 Enjoyed the show? Tell us more at and give us a rating so others can find the show at: https://aglbrnd.co/r/faaed112fc9887f3 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://aglbrnd.co/r/35ded3ccfb6716ba Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com Hosted on Acast. See acast.com/privacy for more information.

Marketing leaders are being asked to drive more growth with less budget, fewer resources, tighter timelines, and more pressure from every direction while AI is being treated like the shortcut to replace entire marketing teams. But AI will not fix bad strategy, weak alignment, poor customer understanding, or broken marketing fundamentals. In part two of this master class conversation with Matt Hummel, CMO of Pipeline360, the focus moves into what it really takes to become the kind of CMO AI cannot replace. Not by chasing every new tool, adding more MarTech, or hiding behind automation, but by understanding the business as a whole, building trust across departments, speaking the language of revenue, and creating alignment between marketing, sales, product, leadership, and the customer. To lead marketing in a volatile market where expectations keep rising and the old playbook is no longer enough, you need to know how to: • Make sales an ally instead of your bitter rival • Build shared pipeline ownership across marketing and sales  • Communicate risk without becoming defensive • Connect marketing decisions to the larger goals of the business • Set clearer expectations with your team and leadership • Understand resource constraints without using them as excuses • Stay close to customers while leading strategy • Create momentum without pretending there is an easy button The best marketing leaders are not just managing campaigns, tools, reports, and dashboards. They are translating complexity into strategy the business can trust. The reminder is clear: AI will not fix bad strategy. More MarTech will not fix bad marketing. The CMO AI cannot replace is the one who understands the business, earns trust, aligns with sales, leads the team, knows the customer, and gets back to real marketing when everyone else is hiding behind tools. (P.S. If you haven't, listen to Ep. 149 for part one of this masterclass episode) Beyond The Episode Gems: Connect With Matt Hummel on LinkedIn Listen To Troy On Matt's Podcast, Pipeline Brew: The Evolving Role of CMOs & Community Building Visit Pipeline360 website to learn more about how they solve B2B marketers' biggest headaches Buy Troy's Book, Strategize Up: The Blueprint To Scale Your Business StrategizeUpBook.com Discover All Podcasts On The HubSpot Podcast Network Get Free HubSpot Marketing Tools To Help You Grow Your Business Grow Your Business Faster Using HubSpot's CRM Platform Support The Podcast & Connect With Troy:  Rate & Review iDigress: iDigress.fm/Reviews Follow Troy's Socials @FindTroy: LinkedIn, Instagram, Threads, TikTok Subscribe to Troy's YouTube Channel For Strategy Videos & See Masterclass Episodes Need Growth Strategy, A Keynote Speaker, Or Want To Sponsor The Podcast? Go To FindTroy.com  

How to Build a Marketing Team That People Don't Want to Leave On this episode host Adam Turinas sits down with Larry Kaiser, Chief Marketing Officer at Optimum Healthcare IT, for a candid conversation about what it really takes to build a marketing team that lasts. Larry has spent nearly a decade growing the marketing function at Optimum from a logo and an outdated Drupal website into a tight, high-performing team. The lessons he has picked up along the way are ones that any marketing leader in healthtech will recognize. Find all of our network podcasts on your favorite podcast platforms and be sure to subscribe and like us. Learn more at www.healthcarenowradio.com/listen

In higher education marketing, everyone says they want to stand out, until it's time to actually look different. In this episode of Higher Ed Conversations, GradComm CEO Cheryl Broom sits down with Aaron Edgell, Chief Marketing Officer at Alliant International University for an honest conversation about branding, institutional identity, and the difficult decisions required to create meaningful differentiation in higher education.This conversation dives into how Alliant approached transformation by focusing on mission clarity, operational sustainability, and authentic storytelling. Aaron also shares lessons from leading Alliant's rebrand, including why he initially resisted a rebrand, how research revealed a disconnect between the institution's identity and how it appeared publicly, and why storytelling became central to “surfacing the soul” of the university.What You'll Learn:Why higher ed institutions struggle to embrace differentiationHow to uncover what truly makes a college uniqueThe balance between innovation, legacy, and belongingHow storytelling can close the gap between identity and perceptionWhy making hard decisions is critical for long-term institutional sustainabilityThanks for listening!Connect with GradComm:Instagram: @gradcommunicationsFacebook: @GradCommunicationsLinkedIn: @gradcommSend us a message: GradComm.comHigher Ed Conversations is hosted by Cheryl Broom, CEO of GradComm, a marketing and branding agency specializing in community colleges and public education.

Morgan Garza, Chief Marketing Officer at Saged, a spiritual and wellness tech company, who helps ambitious founders and creatives build businesses that actually work without burnout or self abandonment.Through brand strategy, systems design, and human centred leadership, Morgan guides companies at the intersection of culture, growth, and behaviour, drawing from her experience scaling Saged to over one million downloads and seven figures in revenue.Now, Morgan's personal journey through grief and identity loss after her father's passing demonstrates how facing the shadow can lead to deeper clarity, alignment, and sustainable success.And while challenging hustle culture and the pressure to stay shiny all the time, she is helping leaders build businesses and lives that feel honest, grounded, and genuinely fulfilling.Here's where to find more:https://shadow.lovelightandblackholes.commorgangarza.comlovelightandblackholes.comsagedshop.comhttps://linkedin.com/in/morgangarzahttps://www.instagram.com/mogarzhttps://www.instagram.com/lovelightandblackholes________________________________________________Welcome to The Unforget Yourself Show where we use the power of woo and the proof of science to help you identify your blind spots, and get over your own bullshit so that you can do the fucking thing you ACTUALLY want to do!We're Mark and Katie, the founders of Unforget Yourself and the creators of the Unforget Yourself System and on this podcast, we're here to share REAL conversations about what goes on inside the heart and minds of those brave and crazy enough to start their own business. From the accidental entrepreneur to the laser-focused CEO, we find out how they got to where they are today, not by hearing the go-to story of their success, but talking about how we all have our own BS to deal with and it's through facing ourselves that we find a way to do the fucking thing.Along the way, we hope to show you that YOU are the most important asset in your business (and your life - duh!). Being a business owner is tough! With vulnerability and humor, we get to the real story behind their success and show you that you're not alone._____________________Find all our links to all the things like the socials, how to work with us and how to apply to be on the podcast here:https://linktr.ee/unforgetyourself

Marketing leadership has become one of the most volatile seats in business. CMOs and marketing leaders are often expected to create immediate pipeline, prove instant ROI, fix deeper business issues they did not create, defend brand investment, align sales, understand customers, translate strategy across the organization, and still become one of the first functions questioned, blamed, or cut when growth slows. In part one of this master class conversation, Matt Hummel, CMO of Pipeline360, brings a clear reminder back to the table: great marketing starts with trusting the buyer, knowing the customer, and simplifying how you market. In a market obsessed with performance data, attribution, automation, dark social, buyer signals, and immediate results, more complexity does not automatically create better customer understanding. For aspiring CMOs, current CMOs, marketing leaders, founders, and business owners, this conversation is a valuable look at how to lead marketing without getting trapped in the pressure cooker. It challenges you to rethink what it really means to put the customer at the center, not as a tagline, not as another automation workflow, and not as another dashboard filled with signals, but as a deeper responsibility to understand the person, pressure, timing, risk, and decision behind the purchase. The conversation moves through buyer trust, brand versus demand, customer empathy, attribution, sales alignment, CMO pressure, market timing, and the difference between chasing pipeline and building LTV. It is also a reminder to get out of your lane, understand product, spend time with sales, listen to customers, and learn how the whole business works. Because the best CMOs are not just campaign operators. They are translators, mediators, trust builders, and business leaders who know how to connect marketing to revenue, customer experience, and long term growth. Beyond The Episode Gems: Connect With Matt Hummel on LinkedIn Listen To Troy On Matt's Podcast, Pipeline Brew: The Evolving Role of CMOs & Community Building Visit Pipeline360 website to learn more about how they solve B2B marketers' biggest headaches Buy Troy's Book, Strategize Up: The Blueprint To Scale Your Business StrategizeUpBook.com Discover All Podcasts On The HubSpot Podcast Network Get Free HubSpot Marketing Tools To Help You Grow Your Business Grow Your Business Faster Using HubSpot's CRM Platform Support The Podcast & Connect With Troy:  Rate & Review iDigress: iDigress.fm/Reviews Follow Troy's Socials @FindTroy: LinkedIn, Instagram, Threads, TikTok Subscribe to Troy's YouTube Channel For Strategy Videos & See Masterclass Episodes Need Growth Strategy, A Keynote Speaker, Or Want To Sponsor The Podcast? Go To FindTroy.com  

Did you know that most of the most celebrated active ingredients in your skincare are actually derived from petrochemicals? In this week's eye-opening episode of Green Beauty Conversations, Formula Botanica CEO and podcast host Lorraine Dallmeier is joined by Chris Valencius, Chief Marketing Officer at Evolved by Nature, to uncover the uncomfortable truth about fossil fuels in skincare and how deeply embedded they are in the beauty industry. Luckily, there are solutions. Tune in now to discover how biotechnology and upcycled silk proteins are opening up a new frontier of high-performance, sustainable ingredients designed to replace legacy ingredients and reshape the future of skincare. Free Resources Free formulation course | Green Beauty Conversations Podcast | Blog | YouTube Socials: Formula Botanica on Instagram | Lorraine Dallmeier on Instagram  

Send us Fan MailIn this episode of the WTR Small-Cap Spotlight podcast, Mike Logozzo, CEO, and Tom Kutzman, CFO of reAlpha Tech Corp. (NASDAQ: AIRE), join host Tim Gerdeman, Vice Chair, Co-Founder, and Chief Marketing Officer of Water Tower Research, and WTR Analyst James Kisner.reAlpha is developing an AI-powered homebuying platform designed to coordinate real estate brokerage, mortgage, and title services on a single platform. The platform is anchored by Claire, the company's proprietary AI homebuying concierge, and a rebate-at-closing model that rewards buyers who utilize multiple reAlpha services.Mike Logozzo walks through the "One reAlpha" vision, the progress of the Prevu integration, and the strategic rationale behind the proposed InstaMortgage acquisition, which would bring direct mortgage lending onto the platform. Tom Kutzman outlines a return-driven spending initiative encompassing headcount realignment, AI productivity gains, and vendor optimization.The conversation closes with reAlpha's priorities for the remainder of 2026, including completing the InstaMortgage transaction, converting platform visitors into customers during the spring and summer buying season, and expanding services into additional states.

Chloe and Rachel headed to The Valley to witness history: the first EVER WSL play-off to decide whether Leicester City would preserve their WSL status, or if it would be Charlton Athletic's time to shine in the top flight.As well as a pumping atmosphere, we speak to fans on both sides about their seasons, and hear from Chief Marketing Officer of WSL Football Ruth Hooper about this format and the raft of other changes introduced this season. Plus, you'll hear our verdict on the game and Chloe Morgan's real-time reactions to a truly memorable penalty shootout...Follow us on X, Instagram, TikTok and YouTube! Email us show@upfrontpod.com.For ad-free episodes and much more from across our football shows, head over to the Football Ramble Patreon and subscribe: patreon.com/footballramble.**Please rate and review us on Apple, Spotify or wherever you get your pods. It means a lot and makes it easy for other people to find us. Thank you!**Upfront is your definitive women's football podcast, covering the WSL, the Lionesses, and beyond. Subscribe for new podcasts every Tuesday throughout the season. Hosted on Acast. See acast.com/privacy for more information.

What does growth leadership actually look like in 2026?Recorded live at the Kellogg School of Management Marketing Leadership Summit, this week's episode features two standout conversations with leaders building some of the most talked-about brands in business today. First Jim sits down with AT&T's Chief Marketing and Growth Officer Kellyn Smith Kenny to chat about how a 150-year-old company is transforming itself through customer obsession, operational accountability, and AI-enabled personalization. Then, e.l.f. Beauty CEO Tarang Amin and President Kory Marchisotto share the culture, creativity, and community-first mindset behind one of the fastest-growing brands in the industry, and why they believe “zero distance” from consumers changes everything.Across both conversations, there's a shared theme: the brands winning today are the ones willing to stay curious, move quickly, listen deeply to customers, and build cultures where people can do the best work of their lives.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jaime Hunt sits down with Eden Bloss, Chief Marketing Officer at UNC Asheville, to explore how faculty thought leadership can strengthen institutional brand, reputation, and visibility. Together, they discuss why faculty experts are one of higher education's most powerful storytelling assets, especially when their research and expertise connect to timely conversations in the media, on LinkedIn, and across digital channels. Guest Name: Eden Bloss, Chief Marketing Officer, UNC Asheville Guest Social: https://www.linkedin.com/in/eden-bloss-46a796ba/  Guest Bio: Eden brings more than two decades of experience in strategic marketing communications to UNC Asheville in both corporate and agency settings, as well as a depth of experience in higher education within the UNC System. As Associate Vice Chancellor for Communications at UNC Greensboro, she led a team of communications professionals – editorial writers, social media managers, multimedia specialists, in addition to a group of cross-functional communicators across the university's schools and programs. With expertise in crisis communication, brand and image development, media relations, website development, strategic and celebrity partnerships, brand ambassadors and community and government relations, Eden has a proven track record for developing collaborative relationships, creating a positive and productive team culture with a commitment to delivering results that exceed expectations. She is on the Board of Directors for PublicEd Works, a non-partisan 501(c)(3) charitable organization that focuses on increasing residents' knowledge of public education in North Carolina, a CASE Awards Circle of Excellence Judge, Women in Leadership and PRSSA mentor. An avid runner, she has completed multiple marathons, including Boston and Marine Corps, and enjoys hiking across national parks – Big Bend, Yellowstone and the Grand Tetons are recent favorites. She is married with two adult children. - - - -Connect With Our Host:Jaime Hunthttps://www.linkedin.com/in/jaimehunt/https://twitter.com/JaimeHuntIMCAbout The Enrollify Podcast Network:Confessions of a Higher Ed CMO is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too! Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Secure your spot for the MULTI-AGENT ORCHESTRATION AI COURSE: https://multiplai.ai/multi-agent-orchestration-course/What if your biggest growth problem isn't a lack of leads—but too many of the wrong ones?Most business leaders assume more traffic, more campaigns, and more leads equal more growth. But what if the real opportunity is creating fewer, smarter, higher-converting interactions?In this conversation, Andy Crestodina breaks down how AI is transforming B2B lead generation—not by creating more marketing noise, but by helping companies deeply understand buyers, optimize conversions, and align messaging with customer psychology. The result? Better leads. Better conversion rates. Less wasted effort. Andy shares practical frameworks and AI-powered tactics for optimizing landing pages, creating stronger calls-to-action, building smarter personas, and turning websites into conversion engines. If your business is generating attention but not enough qualified opportunities, this session gives you a roadmap.In this session, you'll discover:• Why more leads can actually create more overhead instead of more growth • How AI helps identify and attract the right audience—not just a bigger one • Why conversion optimization starts at the end of the buyer journey  • The hidden psychology behind high-performing CTAs  • How AI-generated personas can sharpen messaging and improve marketing relevance  • Practical AI workflows for auditing landing pages and improving conversion rates  • Why doubling conversion rates can transform growth faster than increasing traffic Andy Crestodina is the Co-Founder and Chief Marketing Officer of Orbit Media and one of the most respected voices in B2B content strategy, SEO, conversion optimization, and digital marketing. With 25+ years of experience helping businesses grow through data-driven marketing, Andy combines deep expertise with practical AI applications to improve lead generation and conversion outcomes. Connect with Andy on LinkedIn: https://www.linkedin.com/in/andycrestodina/About Leveraging AIThe Ultimate AI Course for Business People: https://multiplai.ai/ai-course/YouTube Full Episodes: https://www.youtube.com/@Multiplai_AI/Connect with Isar Meitis: https://www.linkedin.com/in/isarmeitis/ Join our Live Sessions, AI Hangouts and newsletter: https://services.multiplai.ai/eventsIf you've enjoyed or benefited from some of the insights of this episode, leave us a five-star review on your favorite podcast platform, and let us know what you learned, found helpful, or liked most about this show!

How much business are you losing simply because you're not staying in consistent contact with your audience? Most companies don't have a sales problem—they have a follow-up problem. And follow-up isn't about chasing people…it's about staying top of mind with value, relevance, and consistency. That's why my interview with Smita Wadhawan, CMO of Constant Contact, on the THINK Business – What Are You Good At? series hit on a hard truth—consistency is the new marketing advantage. Here are 5 takeaways that stood out: ✅ Mindshare → Market Share People can't buy from you if they forget you exist. Marketing isn't optional—it's oxygen. ✅ Consistency builds trust Trust isn't built in a moment—it's built in the follow-up moments people rarely do. ✅ Simple wins Customers don't want clever. They want clear. They want fast. They want relevant. ✅ Start now—then scale Stop overthinking platforms, funnels, or brand perfection. Start small. Ship. Learn. Improve. ✅ AI is here to help, not replace Use AI to automate repetitive work—so you can stay human where it matters most.   Smita Wadhawan Verma Global Chief Marketing Officer | Top 50 CMO | PayPal | Intuit | GoDaddy | Visa | SaaS | HealthTech | FinTech Award-winning Chief Marketing Officer with experience at GoDaddy, PayPal, Intuit, VISA, and SimplePractice — across SMB/consumer, SaaS, HealthTech, and FinTech. Global teams and global leadership at EcoVadis. Scaled and led businesses from a mid-size company to a $32B established brand, with budgets up to $175M. Expertise in growth marketing, product marketing, B2B and B2C marketing, lifecycle marketing, PR and comms. Smita has built and led teams of 150+ people in highly matrixed, cross-functional organizations across the US, Europe, Africa, Japan and India. She has partnered with top agencies like Koto, Instrument, Razorfish, TBWA, Highwire PR — and managed award-winning internal creative teams. Under Smita's leadership, her teams have won Digiday Awards and several Webby Award nominations. Smita is well known as a culture champion and recognized as a highly influential and inclusive C-Suite leader who can inspire teams to deliver outstanding results. Recognized as a 2024 Top 50 CMO in the US. Connect with Jon Dwoskin: Twitter: @jdwoskin Facebook: https://www.facebook.com/jonathan.dwoskin Instagram: https://www.instagram.com/thejondwoskinexperience Website: https://jondwoskin.comLinkedIn: https://www.linkedin.com/in/jondwoskin Email: jon@jondwoskin.com Get Jon's Book: The Think Big Movement: Grow your business big. Very Big! Connect with Jeff Gunsberg:Website: https://title-connect.com Connect with Smita Wadhawan:LinkedIn: https://www.linkedin.com/in/smitawadhawan/ *E - explicit language may be used in this podcast.

Are you a hopeful leader? Is your brand a hopeful brand? What does hopeful even mean anymore? And in a moment defined by uncertainty, anxiety, and rapid change, one emotion is emerging as a powerful force for brands and leaders alike: hope.Jim's guests this week as both return guests, as he sits down with Samantha Maltin, Chief Marketing and Brand Officer at St. Jude Children's Research Hospital, and George Carey, CEO and founder of Human-ology, for a deeply human conversation about why hope matters now more than ever. Together, they explore groundbreaking research on the emotional drivers of hope, why consumers are craving emotional safety and optimism, and how brands can authentically create deeper relevance by helping people feel more hopeful in their everyday lives. Samantha shares how St. Jude's mission is built around helping families “afford hope,” while George explains why hope is not “glittery,” but grounded in grit, resilience, and meaningful human connection.This episode could not be more timely. There is a war on hope and people are fighting it on every front. But don't despair: what follows will help you understand hope today, and what you can do to integrate this learning into your brand platform and into how you lead.—Learn more about Human-Ology's insights around Hope: https://www.human-ology.com/human-insightsSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

What if the biggest obstacle to delivering a world-class customer experience isn't your technology or your strategy, but the very way your teams are structured and enabled to work?Agility requires creating an internal environment that can fluidly adapt to—and even anticipate—the needs of the external customer.Today, we're going to talk about: the often-overlooked foundation of successful business transformation: the human experience. We'll explore: Why the employee experience isn't just an HR initiative but a direct driver of customer outcomes How designing systems around the way people actually think—not just how we're organized on a chart—is critical. The practical application of a human-centered lens to business processes Why so many large-scale changes fail when they don't properly connect the dots between people, processes, and technology.To help me discuss this topic, I'd like to welcome, Jennifer Jones, Chief Strategy & Experience Officer at RGP. About Jennifer Jones Jennifer Jones is Chief Strategy & Experience Officer at RGP, a global professional services firm, where she leads enterprise strategy and experience end-to-end—aligning go-to-market, customer and employee experience, and operating models to accelerate growth and retention. She is responsible for translating strategy into execution across the business, partnering across sales, delivery, finance, technology, HR, and talent to remove friction, strengthen adoption, and drive measurable outcomes. Jennifer also leads global marketing and communications, shaping RGP's market voice, positioning, and demand generation engine. Previously, she served as Chief Marketing Officer, where she unified the company's brand, go-to-market strategy, and growth programs to support its evolution into a differentiated, execution-focused consulting firm. With more than 28 years of experience, Jennifer is known for closing the gap between vision and execution. She has led large-scale transformations across brand, customer and employee experience, service design, and AI-enabled operating models—helping Fortune 500 organizations modernize in ways that drive adoption, unlock value, and deliver sustained impact. Her work is grounded in human-centered design, ensuring transformation is not only strategic, but people-focused, actionable and enduring. Jennifer Jones on LinkedIn: https://www.linkedin.com/in/jennifergardnerjones/ --------Resources-------- RGP: https://rgp.com/ The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://aglbrnd.co/r/2868abd8085a9703 Drive your customers to new horizons at the premier retail event of the year for Retail and Brand marketers. Learn more at CRMC 2026, June 1-3. https://aglbrnd.co/r/d15ec37a537c0d74 We're proud to be a media partner for #MAICON26 - Oct. 13-15! Learn how AI can power your marketing and business and help you grow smarter. Use code AGILE150 to save! https://aglbrnd.co/r/7fe458ced0f04658Reach your customers with Reddit. Spend $500 in ad spend, get $500 back in ad credit! Learn more: https://advertalize.com/r/491818c79fb1873fDon't miss We Make Future - the International Festival of Innovation in AI, Tech, and Digital Marketing, June 24-26 in Bologna. Learn more: https://aglbrnd.co/r/c80991afff416bb2The most influential minds in software, AI, and engineering leadership will be at WeAreDevelopers World Congress North America, September 23-25 in San Jose. Learn more: https://aglbrnd.co/r/60a7299222a7bcf1 Enjoyed the show? Tell us more at and give us a rating so others can find the show at: https://aglbrnd.co/r/faaed112fc9887f3 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://aglbrnd.co/r/35ded3ccfb6716ba Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company Hosted on Acast. See acast.com/privacy for more information.