Podcasts about chief marketing officers

Tu rêves de revenus récurrents mais tu ne sais pas par où commencer ? Tu te demandes comment transformer ton expertise en communauté payante qui génère un chiffre d'affaires stable, sans te cramer ?Dans cette mini-série, je reçois Jolhane Leite, solopreneur qui a créé sa propre communauté "UnlockM" pour les Chief Marketing Officers et génère aujourd'hui 120k€ de chiffre d'affaires avec son membership.Au programme :

Send us a textOn this week's episode of the WTR Small-Cap Spotlight, Dan Sceli, CEO of Westport Fuel Systems (NASDAQ: WPRT) (TSX: WPRT), joined Tim Gerdeman, Vice Chair & Co-Founder and Chief Marketing Officer of Water Tower Research, and Peter Gastreich, Energy and Sustainable Investing Analyst at Water Tower Research to discuss: 1) Westport's leading position as a supplier of advanced, affordable, low-emission technologies for the global transportation and industrial sectors; 2) how the company's HPDI™ technology enables diesel engines to run on clean fuels like CNG, RNG, LNG, and hydrogen, at lower cost and reducing CO2 emissions by 20-30% and by up to 100% with bioLNG; 3) the strategic value of its joint venture with Volvo Group; 4) how divesting its light-duty business enhances focus on heavy-duty applications and strengthened its financial position; and 5) WPRT's growth strategy and key signposts ahead.

Host Mimi Banks is joined by Blair Lancer, the CMO of Lancer Skincare. In the conversation they explore the themes of family legacy and personal destiny, highlighting how Blair’s background and familial expectations shaped her career path in the cosmetics industry. Blair reflects on the unexpected ways in which purpose can emerge from personal experiences and aspirations.Instagram: https://www.instagram.com/beautybizshow/See omnystudio.com/listener for privacy information.

Tu rêves de revenus récurrents mais tu ne sais pas par où commencer ? Tu te demandes comment transformer ton expertise en communauté payante qui génère un chiffre d'affaires stable, sans te cramer ?Dans cette mini-série, je reçois Jolhane Leite, solopreneur qui a créé sa propre communauté "UnlockM" pour les Chief Marketing Officers et génère aujourd'hui 120k€ de chiffre d'affaires avec son membership.Au programme :

There are three levels of empathy. Most leaders never reach the top. Learn what it takes to lead with awareness, connection, and emotional mastery.Global Dealer Solutions offers a network of high-performance providers while remaining product agnostic. Knowing which tools to deploy makes a big difference. Having a trusted adviser; priceless. Schedule your complimentary consultation today. https://calendly.com/don-278. BE THE 1ST TO KNOW. LIKE and FOLLOW HERE www.linkedin.com/company/fixed-ops-marketinghttps://www.youtube.com/channel/@fixedopsmarketingGet watch and listen links, as well as full episodes and shorts: www.fixedopsmarketing.com/wtfJoin Managing Partner and Host, Russell B. Hill and Charity Dunning, Co-Host and Chief Marketing Officer of FixedOPS Marketing, as we discuss life, automotive, and the human journey in WTF?!#podcast #automotive #fixedoperations

If you live in Minnesota, you know there are two things that keep you going through the long winters: a good pair of boots, and a great cup of coffee. For years, that coffee often came from Caribou, where Jim's guest this week, Erin Newkirk, most recently served as Chief Brand & Marketing Officer, helping guide a beloved global coffeehouse with more than 850 locations across 11 countries. Erin left Caribou coffee shortly after we recorded this show to start her own training & coaching company.Erin's story stretches far beyond coffee. Her career spans Fortune 500s, startups, coaching, and everything in between, always with the same ambition: to build brands, businesses, and breakthroughs that spark movements people can feel. She began her career at the test-prep company Kaplan, earned her MBA from Indiana University's Kelley School of Business, and honed her brand chops at General Mills, shaping icons like Cheerios and Pillsbury. Then she leapt into entrepreneurship, founding Red Stamp, a mobile-first lifestyle brand that reimagined personal connection and scaled to millions before it was acquired. Today, Erin brings that same energy to her work as an advisor and board member. partnering with founders, executives, and mission-driven ventures including ModernWell, Omnia Fishing, and TurnSignl, an award-winning service providing 24/7 real-time legal assistance.Recorded in person at the Best Buy Studios in Minneapolis, here is Jim's conversation with the leader who believes in grounding herself each day—and helping others grow along the way.---This week's episode is brought to you by Best Buy Ads.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Tu rêves de revenus récurrents mais tu ne sais pas par où commencer ? Tu te demandes comment transformer ton expertise en communauté payante qui génère un chiffre d'affaires stable, sans te cramer ?Dans cette mini-série, je reçois Jolhane Leite, solopreneur qui a créé sa propre communauté "UnlockM" pour les Chief Marketing Officers et génère aujourd'hui 120k€ de chiffre d'affaires avec son membership.Au programme :

Success is never owned, it's rented and rent is due everyday.Global Dealer Solutions offers a network of high-performance providers while remaining product agnostic. Knowing which tools to deploy makes a big difference. Having a trusted adviser; priceless. Schedule your complimentary consultation today. https://calendly.com/don-278. BE THE 1ST TO KNOW. LIKE and FOLLOW HERE www.linkedin.com/company/fixed-ops-marketinghttps://www.youtube.com/channel/@fixedopsmarketingGet watch and listen links, as well as full episodes and shorts: www.fixedopsmarketing.com/wtfJoin Managing Partner and Host, Russell B. Hill and Charity Dunning, Co-Host and Chief Marketing Officer of FixedOPS Marketing, as we discuss life, automotive, and the human journey in WTF?!#podcast #automotive #fixedoperations

Building Loyalty at Every Step of the Customer Journey   Shep interviews Melissa Puls, Chief Marketing Officer and Senior Vice President of Customer Success and Renewals at Ivanti. She talks about the importance of customer success, the subscription business model, and how AI is transforming customer experience.   This episode of Amazing Business Radio with Shep Hyken answers the following questions and more:   1.  What is customer success? 2. What is the difference between customer success and customer support? 3. Why is it important to start the customer success process as soon as a deal is signed? 4. What impact does proactive customer service have on customer satisfaction and loyalty? 5. How can businesses use a subscription model to build long-term customer relationships? Top Takeaways:    ·       A business isn't just about making money. It's about getting and keeping customers. Profit will result when you serve your customers well.  ·       Customer success is different from customer support. Customer support helps when there's a problem or technical issue, but customer success aims to keep problems from happening in the first place. Customer success teams work with customers from the beginning of the relationship to make sure they are fully utilizing the features of a product to serve their business. They proactively reach out before issues even become problems.  ·       The renewals don't start when a subscription ends. They begin with the very first interaction, making sure that customers are happy and using the product well from the start. When customers are happy, the decision to keep doing business with you becomes easy.  ·       The best companies try to anticipate issues and reach out before they happen. Checking in, providing helpful information, and teaching customers how to get the most from your product are what create loyal customers.  ·       Companies can use data and technology, such as AI, to spot patterns in customer behavior and predict what customers will need next. By paying attention to how customers use a product and when they might need help, businesses can step in with support before a small issue becomes a big problem. This reduces customer churn by giving them confidence that your team will be there for them when needed.  ·       Delivering a great customer experience takes teamwork across marketing, sales, support, and customer success. All parts of the company need to work together to deliver a consistent, high-quality experience.  ·     Plus, Shep and Melissa discuss how every business, regardless of industry, can successfully adopt a subscription model that keeps customers coming back. Tune in! Quotes:   "Customers buy from other customers. Create advocates in your customer base." "The most exciting thing about customer experience is to be able to correlate and collect information that your customers give you to make their experience better." "Many people confuse customer success with customer support. In reality, customer success is about proactively ensuring customers never need to call support unless there's a genuine technical glitch." "Anticipate your customer's needs before they even know they need it. Use the data and technology like AI to predict issues and churn so that you can get more productive." "The best companies out there put customers at the center of everything they do. That is how they are going to grow today and into the future."   About:  Melissa Puls is the Chief Marketing Officer and Senior Vice President of Customer Success and Renewals at Ivanti, overseeing the entire customer journey from awareness to renewal. She is focused on helping companies enhance every stage of the customer experience. Shep Hyken is a customer service and experience expert, New York Times bestselling author, award-winning keynote speaker, and host of Amazing Business Radio.     Learn more about your ad choices. Visit megaphone.fm/adchoices

Survival isn't just for dystopian dramas. The best B2B marketing strategies demand experimentation, curiosity, and the ability to outlast weaker ideas.That's the lesson of Squid Game, the global phenomenon where only the strongest contestants made it through each round. In this episode, we explore its marketing parallels with the help of our special guest Scott Leatherman, Chief Marketing Officer at Aviatrix.Together, we uncover what B2B marketers can learn from gamifying campaigns to pull audiences in, running multiple “Squid Games” to see which campaigns win, and staying relentlessly curious by listening to what customers really say.About our guest, Scott LeathermanScott Leatherman is an award-winning full-stack marketing and operations executive with 25+ years of leadership and business management experience. Scott is currently the Chief Marketing Officer at Aviatrix. Prior to joining Aviatrix, he was the CMO at Veritone, an AI platform company. Scott served as COO at SAP Labs US for 5 years. Scott was a Global Vice President of Marketing and was a founding member of the SAP HANA go-to-market team that disrupted the database market and built a billion-dollar business in less than three years. Also during Scott's tenure at SAP he was part of the Strategic Account Sales Team and created new channel programs to reduce shelfware and support new solution adoption. Prior to SAP, Scott held senior marketing and business development roles at several startups.Scott was recognized by the Silicon Valley Business Journal for his lifelong commitment to helping his local community with the 2018 Individual Community Champion Award. Both at work and in his personal life, Scott is focused on helping communities reduce food insecurities, supporting underserved children, funding cancer research and Native American educational programs.What B2B Companies Can Learn From Squid Game:Gamify campaigns to move your audience. Marketing works best when it pulls people in emotionally, just like Squid Game. Scott explains, “Anytime you want to move an audience together, gamifying it so that they have an emotional pull on the winner is gonna make you successful.” By creating campaigns that feel participatory, competitive, or playful, brands can inspire curiosity and investment from their audience. It's not just messaging—it's making people feel like they have a stake in the outcome.Run “Squid Games” for your campaigns. Rather than guessing which message will resonate, Scott's team tested multiple campaign “games” at once. “We invested over 500 engagements…we had 74 one-on-one engagements…to narrow it down to what we have as eight campaigns in the Squid Games.” Each campaign has a top, middle, and bottom funnel component, and their performance is tracked side by side. Scott explains, “The gamification of Squid Games is working in our B2B marketing approach…we rolled it out to the company as Squid Games…and it's been really fun to have engineers across the world leaning in on what they think is gonna move the audience fastest.” The lesson: treat campaigns like contestants. Test widely, kill off the weak performers quickly, and double down on what wins.Stay curious and listen to your audience. One of Scott's biggest lessons is that marketers often assume they know what works—but data and customer feedback may prove otherwise. He notes, “It really comes back to just what are your customers saying about you? And what are your prospects saying about you?…That listening exercise, while it sounds remedial and 101, it gets lost on a lot of us ‘cause we're all running so fast.” Just like in Squid Game, survival depends on paying close attention and adapting quickly. In B2B marketing, curiosity and active listening turn campaigns into insights, and insights into growth.Quote“The gamification of Squid Games is working in our B2B marketing approach…we rolled it out to the company as Squid Games…and it's been really fun to have engineers across the world leaning in on what they think is gonna move the audience fastest.”Time Stamps[00:55] Meet Scott Leatherman, Chief Marketing Officer at Aviatrix[01:32] Why Squid Game?[03:08] Behind-the-Scenes of Squid Game[14:18] AI in Marketing[17:33] B2B Marketing Takeaways from Squid Game[42:39] AI Integration and Brand Evolution[46:46] Final Thoughts and TakeawaysLinksConnect with Scott on LinkedInLearn more about AviatrixAbout Remarkable!Remarkable! is created by the team at Caspian Studios, the premier B2B Podcast-as-a-Service company. Caspian creates both nonfiction and fiction series for B2B companies. If you want a fiction series check out our new offering - The Business Thriller - Hollywood style storytelling for B2B. Learn more at CaspianStudios.com. In today's episode, you heard from Ian Faison (CEO of Caspian Studios) and Meredith Gooderham (Head of Production). Remarkable was produced this week by Jess Avellino, mixed by Scott Goodrich, and our theme song is “Solomon” by FALAK. Create something remarkable. Rise above the noise. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Today we go inside of the mind of Model FA's Chief Marketing Officer, Graham Gardner, as he shares his path from OG Model FA employee to Partner at Model FA. In this episode, Graham discusses his role, the significance of strategic marketing, and how he helps clients build lasting relationships. Key Takeaways: From Gaming to Marketing: Graham's unique transition from running a gaming server to becoming a marketing expert. Fractional CMO Role: Insights into how Graham serves as a fractional CMO, providing deep, strategic marketing support to multiple clients. Long-Form Content Strategy: The importance of creating core content that can be repurposed across various platforms to build authority. Building Relationships: How focusing on meaningful client relationships can drive success in financial services marketing. Connect with Graham: LinkedIn: https://www.linkedin.com/in/theonlinemarketer/ Email: Graham@modelfa.com #MarketingJourney #ModelFA #GrahamGardner #Podcast --- About the Model FA Podcast The Model FA podcast is a show for fiduciary financial advisors. In each episode, our host David DeCelle sits down with industry experts, strategic thinkers, and advisors to explore what it takes  to build a successful practice — and have an abundant life in the process. We believe in continuous learning, tactical advice, and strategies that work — no "gotchas" or BS. Join us to hear stories from successful financial advisors, get actionable ideas from experts, and re-discover your drive to build the practice of your dreams.  Did you like this conversation? Then leave us a rating and a review in whatever podcast player you use. We would love your feedback, and your ratings help us reach more advisors with ideas for growing their practices, attracting great clients, and achieving a better quality of life. While you are there, feel free to share your ideas about future podcast guests or topics you'd love to see covered.  Our Team: President of Model FA, David DeCelle If you like this podcast, you will love our community! Join the Model FA Community on Facebook to connect with like-minded advisors and share the day-to-day challenges and wins of running a growing financial services firm.

Andy Goldman-Gray is a Founder of Nonprofit Strategy Group, "a partnership of experienced, successful nonprofit executives with a full range of expertise and roles, including Executive Director, Chief Advancement Officer, Chief Marketing Officer and Operations." Andy joins the podcast to talk about creative collaborations, including things that may include a merger or acquisition, but also may be sunsetting (closures) or other changes. Host Steve Boland talks with Andy about mission over legal structure and imperative of boards to commit to the success of the missions even if some changes happen in business structures. Nonprofits in a healthy, sound space at the moment could be taking this time to assess their immediate partners and consider impacts of not all of them are as healthy or if they may have different challenges. Formal and informal collaborations strongly relies on trust-building, so Andy recommends boards and staff think about early conversations to build trust with potential partners. Foundations and other funders and considering funding for the work of collaboration, so consider checking to see if some additional dollars may help prioritize these conversations. There is much more in the full conversation, so give a listen!

Welcome to Clio Con Clips 2025, recorded live from Boston and proudly sponsored by Clio, the world's leading legal technology company transforming the legal experience for all.On today's minisode, we get to speak with Reagan Attle. Reagan has been with Clio since 2017 and currently serves as the company's Chief Marketing Officer. Over her eight+ year-long career there, she has played a pivotal role in shaping Clio's brand evolution and global growth. Reagan has led the company's marketing transformation, simultaneously modernising its look, tone and storytelling to reflect Clio's mission of transforming the legal experience for all. At ClioCon 2025, she emphasised how marketing at Clio blends innovation with authenticity, using AI as a creative accelerator while staying rooted in real, human stories. Reagan is deeply committed to fostering community among legal professionals, ensuring that Clio's customers feel connected, supported, and part of a shared mission.So why should you be listening in? You can hear Rob and Reagan discussing:- Clio's Brand Evolution and Growth- Uniting Brilliance – The 2025 Theme- AI as a Creative Accelerator- Community at the Core- Mission-Driven and Future-FocusedConnect with Reagan Attle here - https://ca.linkedin.com/in/reaganattle

In this episode of the Business of Aesthetics Podcast, host Don Adeesha is joined by Audrey Neff, Chief Marketing Officer at Aviva Aesthetics, to discuss a critical industry paradox: why, in a booming $25.3 billion market, do so few practices build sustainable, scalable value? Audrey lays out a blueprint for long-term success, arguing that the practices that win will be those who master generational behavior, patient experience, and recurring revenue. She identifies major industry shifts, including the intersection of wellness with functional medicine and the acceleration of private equity consolidation, which is forcing owners to think strategically about their exit from day one. A major focus is on the rise of the millennial consumer, now the largest demographic in aesthetics. Audrey explains that this group values human interaction and experiences above all else, and studies show they will pay more for a provider they trust. This makes "experience-driven marketing" the new invisible engine for growth. She provides actionable strategies for building this trust online, where millennials conduct their research, emphasizing the need to dominate Google Reviews (aiming for "triple digits") and Instagram, a platform used by 83% of millennials to research aesthetic providers. From a business perspective, Audrey advises owners to "begin with the end in mind" and operate "as if it were for sale" from the start. She warns against selling too early out of fear, noting that in a valuation, "culture is everything" because aesthetics is a human-to-human business, a nuance many investors miss. She also identifies a massive "profit leak" in most practices: retail. She urges owners to target 15-20% of gross revenue from retail, up from the common 2-5%, framing it not as being "pushy" but as a critical tool for delivering better clinical results, which in turn creates happier, more loyal patients. Finally, Audrey looks to the future, predicting that as competition increases and treatments become commoditized, differentiation is paramount. She reminds listeners, "competition only exists if you're doing the same thing as everybody else." Her key takeaway for all practitioners is to "put the noise on mute" to ignore the social media drama and "shiny new toys" and instead focus with intensity on what is happening inside their own business, with their own patients, and with their own team.

Tu rêves de revenus récurrents mais tu ne sais pas par où commencer ? Tu te demandes comment transformer ton expertise en communauté payante qui génère un chiffre d'affaires stable, sans te cramer ?Dans cette mini-série, je reçois Jolhane Leite, solopreneur qui a créé sa propre communauté "UnlockM" pour les Chief Marketing Officers et génère aujourd'hui 120k€ de chiffre d'affaires avec son membership.Au programme :

Blandvertising [https://marketingexperiments.com/copywriting/writing-meaningful-copy].It's a word I coined 13 years ago to describe a wishy-washy marketing claim.The type of words that fill a copy block. They look right. And it's probably sprinkled with words like “scalable,' ‘ecosystem,' ‘user-centric,' ‘best-in-class,' ‘leading,' and on and on. But after you read them or hear them you realize – they don't really say anything at all. So I loved this lesson I read in a podcast guest application, “A brand that says something is more important than saying everything perfectly.”To hear the lesson behind that story, along with many more lesson-filled stories, I talked to Millie Hogue, CMO, Hakkoda [https://hakkoda.io/].Hakkoda is part of IBM. IBM reported total annual revenue of $62.8 billion in 2024. At Hakkoda, Hogue manages an internal team of nine along with an array of 20 vendors and freelancers.Lessons from the things she madeA marketing and sales team divided cannot standA brand that says something is more important than saying everything perfectlyExpertise matters more than everBuild for your audienceThe success of your team is YOUR successJoin us at our next virtual eventAI Executive Lab: Transform billable hours into scalable AI-powered products [https://www.eventbrite.com/e/ai-executive-lab-transform-billable-hours-into-ai-powered-products-tickets-1872389821359] – Tuesday, November 11th at 2 pm EDT. Discussed in this episodeMarketing Experimentation Strategy: Define and differentiate between experimentation and execution in marketing activities (podcast episode #93) [https://marketingsherpa.com/article/interview/marketing-experimentation]Authentic Brand Transformation: To build a brand that lasts, consider rebranding a team sport (podcast episode #137) [https://marketingsherpa.com/article/interview/authentic-brand]Analytics: Driving business value matters more than perfect models (podcast episode #133) [https://marketingsherpa.com/article/interview/analytics]Get more episodesSubscribe to the MarketingSherpa email newsletter [https://www.marketingsherpa.com/newsletters] to get more insights from your fellow marketers. Sign up for free if you'd like to get more episodes like this one.For more insights, check out...This podcast is not about marketing – it is about the marketer. It draws its inspiration from the Flint McGlaughlin quote, “The key to transformative marketing is a transformed marketer” from the Become a Marketer-Philosopher: Create and optimize high-converting webpages [https://meclabs.com/course/] free digital marketing course.Apply to be a guestIf you would like to apply to be a guest on How I Made It In Marketing, here is the podcast guest application – https://www.marketingsherpa.com/page/podcast-guest-application

Send us a textEvery traveler knows the paradox of modern flight: one moment you're gliding through security and boarding early; the next, you're navigating delays, lost bags, or crowded lounges. The difference between frustration and delight often comes down to how a brand manages those moments. In an era where expectations evolve faster than itineraries, emotional loyalty is forged not by luxury, but by reliability and relevance. In this episode of Leaders in Customer Loyalty: Industry Voices, CEO Mark Johnson sat down with Andrew Harrison-Chinn, Chief Marketing Officer at DragonPass, to discuss how the company is reshaping the airport experience and leaning in to what emotional loyalty means for travelers in a post-pandemic, high-expectation era. 

Take an inventory of people to better understand where you are on your leadership journey. Global Dealer Solutions offers a network of high-performance providers while remaining product agnostic. Knowing which tools to deploy makes a big difference. Having a trusted adviser; priceless. Schedule your complimentary consultation today. https://calendly.com/don-278. BE THE 1ST TO KNOW. LIKE and FOLLOW HERE www.linkedin.com/company/fixed-ops-marketinghttps://www.youtube.com/channel/@fixedopsmarketingGet watch and listen links, as well as full episodes and shorts: www.fixedopsmarketing.com/wtfJoin Managing Partner and Host, Russell B. Hill and Charity Dunning, Co-Host and Chief Marketing Officer of FixedOPS Marketing, as we discuss life, automotive, and the human journey in WTF?!#podcast #automotive #fixedoperations

What if the very foundation of your marketing cloud, the one you've spent years building, is at worst actually giving your AI amnesia, and at best missing key opportunities to connect with your customers? Agility requires more than just reacting quickly; it demands an intelligent foundation that can anticipate customer needs and empower your teams to act on them with confidence and precision. Today, we're going to talk about the AI-driven reinvention of marketing. For years, marketing clouds have promised a unified view of the customer and personalized engagement, but many leaders are still struggling with fragmented systems, disconnected data, and unpredictable costs. Now, the demands of AI are exposing the foundational cracks in that legacy architecture, forcing a fundamental shift in how we think about the relationship between data, intelligence, and execution. To help me discuss this topic, I'd like to welcome, Kaz Ohta, CEO and Karen Wood, CMO at Treasure Data. About Kaz Ohta and Karen Wood Kaz Ohta is CEO & Co-Founder of Treasure Data.Karen Wood is Chief Marketing Officer at Treasure Data. Kaz Ohta and Karen Wood on LinkedIn: https://www.linkedin.com/in/kazukiohta/ https://www.linkedin.com/in/thekarenwood/ Resources Treasure Data: https://www.treasuredata.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow Register now for Sitecore Symposium, November 3-5 in Orlando Florida. Use code SYM25-2Media10 to receive 10% off. Go here for more: https://symposium.sitecore.com/Catch the future of e-commerce at eTail Palm Springs, Feb 23-26 in Palm Springs, CA. Go here for more details: https://etailwest.wbresearch.com/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.showCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

Tu rêves de revenus récurrents mais tu ne sais pas par où commencer ? Tu te demandes comment transformer ton expertise en communauté payante qui génère un chiffre d'affaires stable, sans te cramer ?Dans cette mini-série, je reçois Jolhane Leite, solopreneur qui a créé sa propre communauté "UnlockM" pour les Chief Marketing Officers et génère aujourd'hui 120k€ de chiffre d'affaires avec son membership.Au programme :

People follow a manager because they have to but they follow a leader because they want to. Christopher Singleton breaks down the levels of leadership and what it takes to rise to the top.Global Dealer Solutions offers a network of high-performance providers while remaining product agnostic. Knowing which tools to deploy makes a big difference. Having a trusted adviser; priceless. Schedule your complimentary consultation today. https://calendly.com/don-278. BE THE 1ST TO KNOW. LIKE and FOLLOW HERE www.linkedin.com/company/fixed-ops-marketinghttps://www.youtube.com/channel/@fixedopsmarketingGet watch and listen links, as well as full episodes and shorts: www.fixedopsmarketing.com/wtfJoin Managing Partner and Host, Russell B. Hill and Charity Dunning, Co-Host and Chief Marketing Officer of FixedOPS Marketing, as we discuss life, automotive, and the human journey in WTF?!#podcast #automotive #fixedoperations

What if the very foundation of your marketing cloud, the one you've spent years building, is at worst actually giving your AI amnesia, and at best missing key opportunities to connect with your customers? Agility requires more than just reacting quickly; it demands an intelligent foundation that can anticipate customer needs and empower your teams to act on them with confidence and precision. Today, we're going to talk about the AI-driven reinvention of marketing. For years, marketing clouds have promised a unified view of the customer and personalized engagement, but many leaders are still struggling with fragmented systems, disconnected data, and unpredictable costs. Now, the demands of AI are exposing the foundational cracks in that legacy architecture, forcing a fundamental shift in how we think about the relationship between data, intelligence, and execution. To help me discuss this topic, I'd like to welcome, Kaz Ohta, CEO and Karen Wood, CMO at Treasure Data. About Kaz Ohta and Karen Wood Kaz Ohta is CEO & Co-Founder of Treasure Data.Karen Wood is Chief Marketing Officer at Treasure Data. Kaz Ohta and Karen Wood on LinkedIn: https://www.linkedin.com/in/kazukiohta/ https://www.linkedin.com/in/thekarenwood/ Resources Treasure Data: https://www.treasuredata.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow Register now for Sitecore Symposium, November 3-5 in Orlando Florida. Use code SYM25-2Media10 to receive 10% off. Go here for more: https://symposium.sitecore.com/Catch the future of e-commerce at eTail Palm Springs, Feb 23-26 in Palm Springs, CA. Go here for more details: https://etailwest.wbresearch.com/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.showCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

Viðtal við Ólöf Kristjánsdóttur í Hlaðvarpinu með Óla Jóns Um Ólöfu Kristjánsdóttur Lærði viðskiptafræði og síðar alþjóðasamskipti í Háskóla Íslands. Útskrifaðist þremur mánuðum fyrir hrunið 2008. Ég hóf störf í hugbúnaðargeiranum eftir útskrift þar sem auðveldast var að fá vinnu vegna gengisbreytinga sem tvöfölduðu tekjur fyrirtækja sem seldu á erlendum markaði. Heillaðist af tæknigeiranum, fólkinu, menningunni og verkefnunum. Hefur einbeitt sér að markaðsmálum innan tæknigeirans. Er formaður í stjórn samtakanna Women Tech Iceland. Hún hafði áhuga á stjórnmálum og langaði að „bjarga heiminum“ en praktísk atriði leiddu hana í tæknigeirann. Hann sameinaði áhuga á raungreinum og þörfina á að útskýra tæknileg mál á mannamáli. Kann að meta fjölbreytni verkefna í tæknigeiranum. Markaðsstarf Taktikal Markaðsstarfið er enn mikið söludrifið. Fyrirtækið er með viðveru á samfélagsmiðlum, með áherslu á ensku til að undirbúa útrás. Notar vefmiðla og Google auglýsingar. Heldur eigin viðburði, eins og morgunverðarfund fyrir stafræna leiðtoga í nóvember. Tekur þátt í viðburðum eins og Mannauðsdeginum og UT-messunni til að hitta fólk og fá endurgjöf. Markaðsefni er að mestu unnið innanhúss, en í samstarfi við auglýsingastofu fyrir ákveðin verkefni eins og Facebook-auglýsingar og vídeógerð. Leggur áherslu á að fá umsagnir frá viðskiptavinum. Markaðssetning erlendis er á rannsóknar- og undirbúningsstigi. Farið er á viðburði erlendis til að kanna markaðinn. Gervigreind (AI) Ólöf telur að gervigreind muni ekki koma í stað starfa, heldur í stað fólks sem kann ekki að nota hana. Markaðsmál og forritun eru meðal þeirra greina þar sem AI hefur haft mest áhrif. Hún notar AI til að flýta fyrir vinnu, t.d. við textagerð og endurvinnslu efnis fyrir mismunandi miðla. Hann vekur athygli á að gervigreind getur magnað upp hlutdrægni sem er til staðar í samfélaginu, t.d. varðandi kynjaímyndir. Tilkoma gervigreindar hefur valdið óvissu og fækkað umsóknum í tölvunarfræði. Góð ráð í markaðssetningu fyrir tæknifyrirtæki Skilja að öll markaðssetning snýst um að tala við fólk og vekja tilfinningar. Í B2B (fyrirtæki til fyrirtækis) eru söluferlar oft lengri og fleiri aðilar koma að ákvörðun. Finna jafnvægi milli hins mannlega og tæknilega. Mikilvægast er að flétta markaðsmálin inn í vöruþróun og stefnumótun frá upphafi, ekki bara sem endapunkt (t.d. auglýsing).

The consumer sets the price. That simple truth reframes how we think about brand strength and its real business impact.In the third episode of The Brand Builder's Playbook, hosts Jim Stengel and Ryan Barker, along with guest co-host Cait Lamberton (Professor of Marketing at Wharton), unpack one of the most powerful—and often misunderstood—outcomes of strong brand building: pricing power.Our guest this week is Sandeep Seth, Chief Growth Officer at Tapestry (parent company of Coach, Kate Spade, and Stuart Weitzman), who joins the conversation to share lessons from his decades at Procter & Gamble and his current work revitalizing iconic fashion brands. Together, they explore how differentiation, brand love, and consumer perception translate into a brand's ability to command a premium.From conjoint analysis to luxury pricing strategies, and from mass-market cosmetics to premium handbags, this episode dives into how pricing becomes both a signal and an outcome of brand strength. Listeners will walk away with fresh insights on how to connect strategy to pricing, reduce price sensitivity, and build long-term brand value.True pricing power doesn't come from spreadsheets—it comes from the trust and love consumers place in your brand.---Download this week's worksheet: Read about upcoming episode topics and guests here: https://bera.ai/podcast/See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Christopher Singleton opens up about the hardest transition in his dealership journey: moving from sales to GM. No more leaderboard rush or personal recognition... Now, the spotlight had to shine on his team members. Learning to lead from behind wasn't easy, but it's what transformed him into a true leader.Global Dealer Solutions offers a network of high-performance providers while remaining product agnostic. Knowing which tools to deploy makes a big difference. Having a trusted adviser; priceless. Schedule your complimentary consultation today. https://calendly.com/don-278. BE THE 1ST TO KNOW. LIKE and FOLLOW HERE www.linkedin.com/company/fixed-ops-marketinghttps://www.youtube.com/channel/@fixedopsmarketingGet watch and listen links, as well as full episodes and shorts: www.fixedopsmarketing.com/wtfJoin Managing Partner and Host, Russell B. Hill and Charity Dunning, Co-Host and Chief Marketing Officer of FixedOPS Marketing, as we discuss life, automotive, and the human journey in WTF?!#podcast #automotive #fixedoperations

I'm thrilled to welcome back two women I absolutely adore:Tamara Frankfort Odinec and Shari Joseph, the powerhouse duo behind My Next Chapter, an expert-led platform and community that supports people at every stage of divorce. When they first joined me, the platform was just getting started. Now, they've built something extraordinary: a vibrant, growing community with nearly a thousand members, expert guidance across legal, financial, and emotional topics, and a new premium option designed to help you move from uncertainty to clarity. We dig deeper into what's new with My Next Chapter and how it's evolving into a go-to resource for anyone contemplating divorce, navigating the thick of it, or rebuilding life afterward. ✨ If you'd like to watch the video version of this episode, you can find it here. What you'll hear about in this episode: How My Next Chapter has grown into a thriving expert-led community supporting people at every stage of divorce from "divorce curious" to rebuilding with confidence (2:30) Shari's firsthand insights on navigating a high-conflict divorce and how creating My Next Chapter has helped her heal in real time (15:36) The power of community and shared stories in breaking isolation, finding validation, and designing life intentionally after divorce.(18:53) Learn more about Tamara Frankfort Odinec: Tamara Frankfort Odinec has spent the past 25 years at the forefront of technology and marketing in various leadership roles, most recently as the founder of My Next Chapter, an expert-led platform and community for people going through every stage of divorce. Tamara also founded and runs Monty Media, an app development company that creates innovative apps for adults and kids, leveraging new technologies. Prior to this, Tamara led successful entrepreneurial endeavors for brands such as Real Simple Magazine and American Express and served as Chief Marketing Officer of Flywheel Sports. Tamara lives in New York City with her three kids and is happily divorced. Learn more about Shari Joseph: Shari Joseph is a global brand marketing leader with extensive experience in digital partnerships and social media communications. She is President and co-creator of My Next Chapter, an innovative content and community platform offering resources and support for every stage of divorce. Shari is also the founder and CEO of Smart Digital, LLC, a brand marketing and communications consultancy supporting clients across PR, social media, influencer marketing, and creative campaigns that build online presences and drive engagement. Before starting her consultancy, Shari was VP, Global Digital Partnerships at American Express. She drove the company's global digital strategies, starting with the very first tweet from @americanexpress. Shari lives in the NYC area and recently started her next chapter as a single mom of two. Resources & Links: Focused Strategy Sessions with Kate The Divorce Survival Guide Resource BundlePhoenix Rising: A Divorce Empowerment CollectiveKate on InstagramKate on FacebookKate's Substack Newsletter: Divorce Coaching Dispatch The Divorce Survival Guide Podcast Episodes are also available YouTube! My Next Chapter - Use code DSG to receive $30 off your first month My Next Chapter on Instagram @mynextchapterofficial =================== DISCLAIMER: THE COMMENTARY AND OPINIONS AVAILABLE ON THIS PODCAST ARE FOR INFORMATIONAL AND ENTERTAINMENT PURPOSES ONLY AND NOT FOR THE PURPOSE OF PROVIDING LEGAL OR PSYCHOLOGICAL ADVICE. YOU SHOULD CONTACT AN ATTORNEY, COACH, OR THERAPIST IN YOUR STATE TO OBTAIN ADVICE WITH RESPECT TO ANY PARTICULAR ISSUE OR PROBLEM. =================== Episode link: https://kateanthony.com/podcast/episode-342-from-uncertainty-to-clarity-with-tamara-frankfort-odinec-and-shari-joseph-of-my-next-chapter/

Is Foot Traffic the New Gold Standard of Retail Success?What happens when two of retail's sharpest minds go head-to-head on the data behind the industry's biggest shifts? You get this week's episode of Retail Retold, where Chris Ressa sits down (again!) with Ethan Chernofsky, Chief Marketing Officer at Placer.ai.Ethan brings the receipts—billions of data points from Placer.ai's location analytics—to unpack five retail trends that are redefining the way consumers shop and how retailers win. From Chili's comeback and Trader Joe's cult following to the rise of “dark stores” and the urbanization of suburbia, Chris and Ethan debate what's driving foot traffic, loyalty, and value creation across retail. It's part data, part strategy, and all energy.What You'll Hear:The five retail trends shaping 2026 and beyondWhy simplicity (and knowing your “reason for being”) drives successHow loyalty and cross-visitation can rise togetherWhy the store is now a media channel, fulfillment hub, and brand platformHow suburban retail is stealing the showChapters00:00 – Welcome Back, Ethan ChernofskyChris and Ethan kick things off with their signature energy — a quick catch-up, a look inside Placer.ai's marketing team, and how data storytelling is changing the game.02:30 – Trend #1: Know Your Reason for BeingThe biggest driver of retail success today? Focus. Ethan explains how Chili's, Trader Joe's, and Sprouts are winning by doubling down on what they do best.08:30 – Trend #2: The Battle for the BasketLoyalty is up — but so is cross-visitation. Chris and Ethan break down why shoppers are visiting more stores and what it means for retailers fighting for “share of list.”13:15 – Trend #3: The Middle Market MysteryCan the “middle” of retail survive? The duo debates whether flexibility, not price point, is the secret weapon for retailers stuck between luxury and value.18:10 – Trend #4: The Store as a PlatformFrom buy-online-pickup-in-store to dark stores and retail media, Ethan unpacks how brick-and-mortar is becoming retail's most powerful ecosystem.22:45 – Trend #5: The Urbanization of the SuburbsThe suburbs are stealing the spotlight. Ethan and Chris discuss how urban concepts are moving into suburban centers—and what that means for open-air retail.29:00 – Final Thoughts: The Future of Retail is RealChris and Ethan wrap it up with what's next for data, design, and human experience in the physical retail world.

In this episode of On Wisdom by Wesa, we sit down with Corbett Ferrell, Founder & CEO, and Jesse Callahan, Chief Marketing Officer of Ferrell Brand, a men's apparel label built on grit, integrity, and the refusal to accept shortcuts. Corbett and Jesse embody what it means to create work that lasts. Tune in as we explore how conviction, craftsmanship, and consistency come together in the world of men's western & outdoor clothing.Hosts: Jennifer Hebert, Morgan Nicole ZipperlenContact: Sophia Jagella, WESA Marketing SpecialistGuest: Corbett Ferrell, Founder & CEO, and Jesse Callahan, Chief Marketing Officer of Ferrell Brand

Christopher Singleton shares why emotional intelligence (EQ) is more valuable than IQ in leadership. True leaders know when to listen, when to guide, and how to connect through empathy and compassion, the soft skills that drive real success in automotive.Global Dealer Solutions offers a network of high-performance providers while remaining product agnostic. Knowing which tools to deploy makes a big difference. Having a trusted adviser; priceless. Schedule your complimentary consultation today. https://calendly.com/don-278. BE THE 1ST TO KNOW. LIKE and FOLLOW HERE www.linkedin.com/company/fixed-ops-marketinghttps://www.youtube.com/channel/@fixedopsmarketingGet watch and listen links, as well as full episodes and shorts: www.fixedopsmarketing.com/wtfJoin Managing Partner and Host, Russell B. Hill and Charity Dunning, Co-Host and Chief Marketing Officer of FixedOPS Marketing, as we discuss life, automotive, and the human journey in WTF?!#podcast #automotive #fixedoperations

They call it the Land of 10,000 Lakes, we believe it may also be the Land of 10,000 Great Brands. Welcome to a very extraordinary live roundtable edition of The CMO Podcast. This week Jim is coming to you from the Twin Cities, Minneapolis–St. Paul, to try to answer a big question: what's in the water here that's helped so many companies thrive for decades?He is joined by four powerhouse marketers who are shaping some of the region's most iconic brands: – Jennie Weber, the Chief Marketing Officer of Best Buy. Jennie is leading a customer-obsessed transformation, bringing digital innovation and human connection together across one of America's top retailers. – Martin Nance, the Chief Marketing Officer of the Minnesota Vikings. A former NFL wide receiver turned CMO, Martin is shaping world-class fan experiences on and off the field — from building year-round engagement platforms that connect fans to the team, to elevating U.S. Bank Stadium as one of the premier destinations in sports and entertainment. – Jill Renslow, the Chief Business Development and Marketing Officer at Mall of America, which is the largest retail and entertainment destination in North America, attracting more than 40 million visitors each year. Jill leads the charge for new entertainment concepts, global brand partnerships, and community-driven experiences that is keeping the mall both a cultural icon and a shopping hub. – Heather Malenshek, SVP and Chief Marketing Officer of Land O'Lakes. Heather is reimagining marketing for a century-old cooperative while championing farmers, food, and the future of rural America — from amplifying the “All Together Better” platform to spotlighting sustainability and innovation across the agricultural supply chain.Recorded live at Best Buy's state-of-the-art studios, tune in for a candid, inspiring dialogue about the grit, generosity, and community spirit that make Minnesota business so unique. These leaders open up about career transitions, the shift from product-driven to experiential marketing, and how legacy brands can stay both relevant and timeless.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

On this episode of Destination on the Left, I talk with Tannis Gaffney, Chief Marketing Officer of Travel Alberta. Tannis walks us through the strategy behind Canada's wild side branding and the secret behind making their brand permeate everything they do. She shares more about Travel Alberta's collaboration with Indigenous Tourism Alberta and how that relationship has evolved, opening up new immersive cultural experiences for the right types of travelers. What You Will Learn in This Episode: Why Alberta chose to reposition its brand around "Canada's Wild Side" and how leaning into national identity helps the province stand out How research on traveler sentiment influenced their messaging How Travel Alberta encourages creativity and agility, allowing the team to rapidly jump on relevant trends and opportunities How their partnerships are creating authentic, immersive cultural experiences for visitors What strategies Alberta is using to attract American travelers, especially in the winter season How Travel Alberta operates as part of a collaborative "wolf pack" ecosystem, working closely with DMOs, operators, and national partners to drive tourism growth across the province Reimagining Alberta and Showing Off Canada's Wild Side Tannis and her team faced a dilemma familiar to many regional DMOs: international travelers often know Canada's big cities, but not its provinces. Travel Alberta strategically shifted their messaging and instead of leaning exclusively on provincial identity, they now lead with the power of the Canada brand and then highlight Alberta as its most adventurous, untamed offering. By anchoring Alberta's appeal in both its jaw-dropping natural diversity (like six UNESCO World Heritage sites) and the undeniable warmth of its people, the new branding sidesteps "provincial" confusion, offering travelers an invitation to experience "Canada's Alberta", a place where wild landscapes meet welcoming hospitality. Creative Agility Tannis credits much of Alberta's marketing agility to her strategic council. This monthly internal brainstorm is an incubator for spontaneous, opportunistic marketing ideas—ways to seize trends or conversations in innovative, resourceful ways. Take "The Last of Us" TV series, filmed in Alberta. The team quickly released itineraries mapping out the show's filming locations. The response was phenomenal: a thousand percent spike in website traffic as fans sought to experience these sites in real life. Another standout was the "Alberta's Least Liked" campaign, humorously spotlighting untouched, under-visited gems with a tongue-in-cheek video set to sad music and a sobbing moose. The effort won a creative innovation award at the Skift Global Forum and effectively helped spread tourism beyond hotspots, encouraging discovery without overburdening popular destinations. Partnerships and Indigenous Tourism A cornerstone of Alberta's approach is genuine partnership across organizations, sectors, and communities. Travel Alberta's collaboration with Indigenous Tourism Alberta (ITA) stands out as a model. Not only do Travel Alberta and ITA share office space, but their relationship is built on time, trust, and mutual respect. ITA leads in experience development with their members; Travel Alberta amplifies their stories and ensures the right, respectful traveler connects with authentic Indigenous experiences, like the acclaimed Métis Crossing, a boutique hotel and cultural hub on the North Saskatchewan River. This partnership reflects Indigenous values of sustainability, relationship-building, and stewardship, offering a far richer, more transformative experience for visitors. Resources: LinkedIn Personal: https://www.linkedin.com/in/tannis-gaffney-076689/ Website: https://www.travelalberta.com/ LinkedIn Business: https://www.linkedin.com/company/travelalberta/ To Be An Albertan: https://www.youtube.com/watch?v=5zzN-fV5HJM We value your thoughts and feedback and would love to hear from you. Leave us a review on your favorite streaming platform to let us know what you want to hear more o​f. Here is a quick tutorial on how to leave us a rating and review on iTunes!

Elizabeth Drori, the Chief Marketing Officer and Head of E-commerce at Kizik, adds her page to the Marketing Playbook. Hear why you should throw yourself into the deep end, how to take an enterprise perspective as a leader, the place top-of-funnel marketing should have in your budget, the value of developing financial acumen early in your marketing career, and how Elizabeth would play "Advertising" as a kid. Connect with Elizabeth at Kizik.com and on LinkedIn

I was connected with Adam via a mutual friend in the entrepreneurial space. He was visiting Florida on podcast circuit and dropped by HQ to share his story and what changed for the better in his life. Adam, is a nationally recognized entrepreneur, recovery advocate, and the CEO and co-founder of GITT Apparel—short for “Get In The Truck”—which he launched alongside his sister, Jeannette. Born from his own transformation out of addiction and homelessness, GITT is now a global movement and lifestyle brand sold in 41 states and across 3 continents, including Europe and the Mombasa Coast of Africa. The brand has even been featured on Times Square billboards.Adam serves as the Chief Marketing Officer for New Hope Counseling and Recovery in Southeastern Kentucky, where he gives back by helping others still struggling with addiction. He's also excited about the recent grand opening of him and his fiancé Jen's women's treatment center, Fourth Dimension Treatment Center in Coalgood, Kentucky, which offers adventure therapy and a range of innovative, holistic recovery modalities.He's been featured in LA Wire, CEO Weekly, Recovery Today Magazine, US Insider, NY Weekly, NY Wire, and is a frequent guest on the Everyday Kentucky Show, along with dozens of TV, radio, and newspaper interviews nationwide. Adam has over 300,000 followers across platforms and is known for combining marketing, purpose, and raw storytelling to inspire change.

The integral role of the CMO in driving authentic sustainability… In this final episode of our Responsible CMO mini-series, we're joined by Sophie Collins, CMO at MPB. Sophie shares her experience and provides compelling insight for how a Chief Marketing Officer can be the driving force behind an organisations' sustainability mission. At MPB, a platform for buying and selling used photography equipment, the CMO role transcends traditional marketing, integrating sustainability directly into the function and business strategy. Sophie's approach is rooted in the authenticity of MPB's purpose and circular business model. She emphasises that her role is not to invent a sustainability narrative but to articulate the organisation's genuine commitment, “we are genuinely on a sustainability journey, and we genuinely care, and my job is to say that out loud.” A key structural decision that underscores this integration is having the VP of Sustainability report directly into her within the marketing department. This creates a “two-way street,” ensuring that sustainability goals inform marketing communications and that customer insights, in turn, push the organisation to be more ambitious in its sustainability initiatives. Internally, Sophie's team uses employees as a “litmus paper” for new initiatives, prioritising internal communication to ensure ideas resonate and maintain authenticity before external launch. This has helped cultivate a passionate, purpose-led marketing team empowered to make decisions that balance people, planet, and profit. Externally, this philosophy translates into bold, long-term commitments. For Sophie, the CMO's responsibility in sustainability is paramount, “I sort of think it's entirely the CMOs responsibility...if you think about the people whose job and skill set it is to drive behavioural change and communicate well, then that's the challenge that we have in sustainability.” She argues that the core skills of a marketer, communication and driving behavioural change, are what is needed to tackle the complex challenges of sustainability. Her leadership is motivated by a desire to have a positive impact, using her skills to foster a more sustainable form of consumerism. She concludes that while it is challenging work, it is the collective responsibility of marketers to lead this change and we couldn't agree more. Tune in as we talk to Sophie about: How the CMO's role is simplified and empowered when sustainability is an authentic, core part of the business model. Why embedding the sustainability function within the marketing department ensures strategic alignment and creates a system of accountability that pushes the organisation to be better. Testing with internal communication is a crucial first audience for sustainability initiatives, helping to gauge authenticity and passion, before external launch. Practical ways marketers can green out their media plans and campaigns. Why we need long-term commitment over short-term campaigns. For more information about Sophie , tune in via LinkedIn. And find out more about MPB. Enjoy - and if you love the podcast, share with your friends, family and colleagues. More to come in this series… and it's great to be back! ________________________________________________________________________ About us… We help Marketers save the planet. 

Christopher Singleton made more money than ever before, but felt emptier than ever. Cars, clothes, and status couldn't replace what really mattered: meaningful relationships. Sometimes, every new accomplishment just brings a new kind of sadness.Global Dealer Solutions offers a network of high-performance providers while remaining product agnostic. Knowing which tools to deploy makes a big difference. Having a trusted adviser; priceless. Schedule your complimentary consultation today. https://calendly.com/don-278. BE THE 1ST TO KNOW. LIKE and FOLLOW HERE www.linkedin.com/company/fixed-ops-marketinghttps://www.youtube.com/channel/@fixedopsmarketingGet watch and listen links, as well as full episodes and shorts: www.fixedopsmarketing.com/wtfJoin Managing Partner and Host, Russell B. Hill and Charity Dunning, Co-Host and Chief Marketing Officer of FixedOPS Marketing, as we discuss life, automotive, and the human journey in WTF?!#podcast #automotive #fixedoperations

Our show today is being sponsored by Free Float Analytics, the only platform measuring board power, connections, and performance for FREE.DAMIONAmazon to announce largest layoffs in company history, in AI push. WHO DO YOU BLAME?Former CEO Jeff BezosAICovid (This wave of layoffs results from overhiring during the pandemic)Executive Chair and largest shareholder Jeff BezosF5 Expects Revenue Hit From Cyber Attack. F5, a $20B billion technology company with impressive gross profit margins of 81%, experienced a cybersecurity incident involving unauthorized access to certain company systems by a sophisticated nation-state threat actor. WHO DO YOU BLAME?The Risk committee: Dreyer, Klein, Montoya, Budnik*Chair Marianne Budnik is deemed to have Cybersecurity experience because she serves as a Chief Marketing Officer in the cybersecurity industryPeter Klein was the CFO at Microsoft for less than 4 years, then was the CFO for WME for 6 months and then has only been a director since 2014.Risk committee member Michael Montoya specifically. F5 revealed that the director mysteriously resigned in the same filing it disclosed the cyberattack, despite having served for only 4 years. According to the proxy, had “extensive experience as an information security executive.” Following his resignation from the Board, Mr. Montoya continued his service with the Company and has been appointed as F5's Chief Technology Operations Officer.The entire board, for doing dumb modern day board things: announced that CEO François Locoh-Donou, would assume the additional role of Chair of the Board following the Company's next Annual Meeting of Shareholders 12 days after they announced the cyberattack.Investors. 98% YES average this year: 7 over 99.2%, including Risk Committee Chair Marriane Budnik with 99.6%. Nobody feels like they have to work hard to impress anyoneF5! It's a god damn cybersecurity company!How climate change is fueling Hurricane Melissa's ferocity. WHO DO YOU BLAME?Exxon CEO Darren Woods because he sued his own shareholders last year: Arjuna Capital, LLC and Follow ThisExxon CEO Darren Woods because just yesterday: Exxon sues California over new laws requiring corporate climate disclosuresExxon CEO Darren Woods because gas and oilClimate ChangeOpenAI says U.S. needs more power to stay ahead of China in AI: ‘Electrons are the new oil' WHO DO YOU BLAME?The fear-and-spending geniuses behind the original Cold War: Truman, Stalin, ChurchillPeople who historically ignored Eisenhower and his statements on the U.S. military-industrial complex when he explicitly warned that defense contractors and the military could exert undue influence on government policy. Sound familiar?Anyone who empowered the board to not be empowered when they tried to fire Sam Altman for such reasons as:Conflicts over OpenAI's rapid growth and direction, especially the tension between aggressive AI deployment vs. safety oversight.Power dynamics between Altman, key researchers, and board members — some may have felt he had too much unilateral control.The college that let Sam Altman drop outSammy Altman Citi's Jane Fraser consolidates power with board chair vote — and a $25 million-plus bonus to boot. WHO DO YOU BLAME?The entire Compensation, Performance Management and Culture CommitteeThese two long-tenured Compensation, Performance Management and Culture Committee membersDiana L. Taylor* 10 other directorships: Brookfield Corporation, Accion (Chair), Columbia Business School (Board of Overseers),Friends of Hudson River Park (Chair), Mailman School of Public Health (Board of Overseers), The Economic Club of New York (Member), Council on Foreign Relations (Member), Hot Bread Kitchen (Board Chair), Cold Spring Harbor Lab (Member), and New York City Ballet (Board Chair)Peter B. Henry*8 other directorships: Nike, Inc., Analog Devices, Inc., National Bureau of Economic Research (Board), The Economic Club of New York (Board), Protiviti (Advisory Board), Biospring Partners (Advisory Board), Makena Capital (Advisory Board), and Two Bridges Football Club (Board)The lowest common denominator effect of bank compensation committees:Wells Fargo CEO Charlie Scharf: ~$30M special equity grant tied to becoming Chair as well as CEO (3 months after meeting)Goldman Sachs: CEO David Solomon & COO John Waldron ~$80M each (retention RSUs vesting in ~5 yrs)KeyCorp: CEO Chris Gorman & four other senior execs: ~$8M for Gorman; ~$17M combined for the five NEOsThe passive ownership (re: management-friendly) of BlackRock, State Street, and Vanguard (combined 22%): without their votes at Goldman then Say on Pay was nearly tied, which might have dissuaded the year of one-off bonuses for banking CEOs??The world is about $4.5 trillion short of securing a sustainable food supply for the future, global food and ag business CEO [Sunny Verghese, CEO of food and ag company Olam Group] says. WHO DO YOU BLAME?The world's top 28 richest people (those worth ~$160 B each) together would equal $4.5 trillionThe world's greatest sycophant Tesla chair RobynDenholm: “On the pay package specifically: “It's not about the money for him. If there had been a way of delivering voting rights that didn't necessarily deliver dollars, that would have been an interesting proposition.”Any two of these basically redundant techbro companies' market caps would sufficeNvidia ~$4.2 trillion Microsoft ~$3.8 trillion Apple ~$3.1 trillion Amazon ~$2.4 trillion Alphabet ~$2.2 trillion Meta Platforms ~$1.8 trillion Broadcom ~$1.3 trillion Taiwan Semiconductor Manufacturing Company ~$1.2 trillionBill Ackman. Because he's a douche.MATTTarget is eliminating 1,800 roles as new CEO Michael Fiddelke gets set to take over the struggling retailer - WHO DO YOU BLAME?Current CEO Brian Cornell, who's “stepping down” to the role of Executive Chair - which is basically still CEO, just on the board and doesn't have to talk to employees anymore, so he can eliminate 1800 jobs and then fade away into a multimillion dollar unaccountable board roleFuture CEO Michael Fiddelke, who starts February 1, 2026, but is current COO and was forced to send the memo to employees telling them 8% of the workforce will be cutMonica Lozano, chair of the compensation and human capital management committee of the board, who's also on the BofA and Apple boards and is the most connected board member at a highly connected board - does the chair of the human capital committee have to weigh in on firing?OpenAI - the memo makes zero mention of the fact that part of Target's problem is that it shit on gays and blacks because of a feckless internet toad named Robby Starbuck, but feels very written by AI which would account for phrases like:“Adjusting our structure is one part of the work ahead of us. It will also require new behaviors and sharper priorities that strengthen our retail leadership in style and design and enable faster execution so we can: Lead with merchandising authority; Elevate the guest experience with every interaction; and Accelerate technology to enable our team and delight our guests.”Does anyone know what that word salad actually means? Doesn't it just mean “you're fired because we basically sucked at our jobs”?Hormel recalls 4.9M pounds of chicken possibly 'contaminated with pieces of metal' - WHO DO YOU BLAME?The audit committee, the closest committee responsible for enterprise risk (ie, metal in chicken) - Stephen M. Lacy, William A. Newlands (also lead director), Debbra L. Schoneman, Sally J. Smith (chair), Steven A. White, Michael P. ZechmeisterThe governance committee - James Snee, the now retired CEO who retired somehow in January but the company still hasn't found a permanent replacement 9 months later - so they're being run by Jeff Ettinger, interim CEO? Chair Gary C. Bhojwani, Elsa A. Murano, Ph.D., William A. Newlands (also lead director), Debbra L. Schoneman, Steven A. WhiteThe one black guy on the board - Steve White - who works at Comcast, is somehow qualified to be on Hormel board, and is on BOTH the audit committee AND governance committeeThe conveyor belt that spit pieces of metal as large as 17mm long into “fire braised chicken” sent to hotels and restaurantsCervoMed appoints McKinsey veteran David Quigley to board of directors - WHO DO YOU BLAME? Board is 2 VCs, a longtime biotech CFO, and five MD/PhDs. And among those 8, there are just two woman - the co-founder/wife of the CEO and a VC. And when they did their search, they could only find a longtime professional opinion haver - a consultant from the big three?Nominating committee for lack of imaginationEx or current McKinsey, Bain, and BCG employed directors - the opinion industrial complex - make up a whopping 4% of ALL US DIRECTORSAmong boards with MULTIPLE ex opinion directors: Kohl's is 25% consultantStarbucks is 27% consultantDisney is 30% consultantsWilliams-Sonoma is 38% consultantCBRE is 40% consultant!Nominating committee chair Jane Hollingsworth, for not looking around the room and saying, “hey dudes, can we add, like, maybe, ONE other lady?”Co founders Sylvie Gregoire and John Alam (also CEO) who own 17.3% of voting power - add in Josh Boger, board chair and 12.3% voter, and you basically have the CEO daddy and his buddy Josh with 29.6% of voting controlSylvie and John's bios, which neglect to mention they're married to one anotherWe are all terrified of the future - which headline is worse for your terror? WHO DO YOU BLAME?The world is about $4.5 trillion short of securing a sustainable food supply for the future, global food and ag business CEO saysBill Gates Says Climate Change ‘Will Not Lead to Humanity's Demise' - ostensibly because billionaires in bunkers will, in fact, survive on cans of metal-filled Hormel chili.Sorry, Yoda. Mentors are going out of styleMan Alarmed to Discover His Smart Vacuum Was Broadcasting a Secret Map of His HouseJennifer Garner's baby food company is going public on the NYSE — should investors be putting their eggs in this basket?Woman Repeatedly Warned by Canadian Exchange Not to Transfer Crypto, Gets Scammed AnywayOpenAI completes restructure, solidifying Microsoft as a major shareholder - MSFT owns 27%, the non profit which controlled the company “for the benefit of humanity” now will only control it for 26% of humanity?Tesla risks losing CEO Musk if $1 trillion pay package isn't approved, board chair says - IF MUSK LEAVES, WHO DO YOU BLAME?Robyn Denholm, board chair, whose job it is to manage Musk, but does it like an overwhelmed permissive mother who parents with chocolate and Teletubbies when the kid has a tantrumKimbal Musk - I was told by a bunch of directors and institutional investors at a conference, no joke, that Kimbal was still on the board (ie, not voted out) to control his brother's ketamine intake and crazy episodes. So if he throws a tantrum and leaves, isn't it bro's fault? This is a binary trade - Musk gets extra pay/control, stock goes up and isn't de-meme'd. Musk doesn't, he leaves and the stock is de-meme'd and drops arguably by 66% or more to be more like a car company with some tech. So do we blame investors, no matter what they do? They meme'd the stock in the first place, he couldn't get a trillion extra dollars if they hadn't pumped up the stock - and now they could vote with humanity (no pay) or meme capitalism (pay)!Techbro middle school conservatism - is this Ben Shapiro and Joe Rogan's fault? A Yale economist paper suggests that Musk's politics cost between 1 and 1.26 million Tesla car sales… Would we even be worried if Musk stayed out of politics? Wouldn't the market have just paid him whatever?Pop quiz: which directors stay on the board if Musk leaves in a tantrum?Jeffrey StraubelKimbal MuskRobyn DenholmJames MurdochKathleen Wilson-ThompsonIra EhrenpreisJack HartungJoe Gebbia

The New York Times isn't just a newspaper; it's a cultural institution, a daily habit, and a brand that has reinvented itself for every generation. That's why in this episode, we're taking lessons from their playbook with the help of our special guest Avery Akkineni, Chief Marketing Officer of VaynerX.Together, we explore what B2B marketers can learn from building credibility into daily routines, using gamification and surprise to drive engagement, and picking the right moments to move fast while staying relevant.About our guest, Avery AkkineniA pioneer in digital marketing and emerging tech, Avery Akkineni spearheads brand strategy, content, events, and communications as Chief Marketing Officer at VaynerX.In seven years at Vayner, Avery has catalyzed exponential growth by launching new companies and leading international expansion. She built VaynerMedia APAC from the ground up to over 150 employees in two years, opened key Asia Pacific markets like Singapore, Bangkok, Sydney, and Tokyo. During her tenure, VaynerMedia APAC was awarded Marketing Interactive's Agency of the Year. In 2021, Avery founded Vayner3, an innovation consultancy focused on emerging technologies like AI and Web3. Under her leadership, Vayner3 achieved significant industry acclaim; she was named an Ad Age Web3 Trailblazer, and an AI Thought Leader by Business Insider. Her proven ability to identify and leverage leading-edge channels to drive growth for Vayner and her brand partners has landed Avery advisory roles including Salesforce's AI Council, Meta's Creative Council, TikTok's #ForYouCollective, Tracer's Advisory Board, and with a weekly marketers podcast on CoinDesk (GenC).Based in Miami, FL overseeing VaynerX's local office, Avery continues to push boundaries in marketing. She is a sought-after speaker on modern marketing and digital innovation, who empowers teams and companies to embrace new opportunities. She also serves on the Board of Peace Players, an organization using the power of sport to build peaceful and thriving communities.What B2B Companies Can Learn From The New York Times:Build credibility into daily routines. The New York Times succeeds because it has become a trusted part of people's everyday habits. For B2B brands, the lesson is to earn that same consistent place in your audience's workflow. As Avery explains:“To me, the credibility of The New York Times is why I want to check there first and understand their point of view. What are the big stories of today.” When buyers trust your perspective enough to seek it daily, your brand moves from optional to indispensable.Use gamification and surprise to drive engagement. NYT didn't just sell news—it made puzzles, games, and even cooking content part of its brand fabric. That levity created stickiness. Avery puts it this way: “The New York Times integration with their incredible games has really helped drive up that frequency… I play with my friends, everybody shares their scores… and I think that really drives up that frequency and user adoption and makes The New York Times even more relevant.” In B2B, “serious” brands can still add fun, surprise, or delight to deepen connection and engagement.Pick your moments and move fast. The Times doesn't try to beat TikTok on breaking news—it chooses credibility as its edge, while still responding with speed when it matters. Avery notes:“You don't need to have a thought on everything. You have a thought on certain things—what matters for you and, as a brand, what matters for your consumers. Either we're part of the conversation or we're not.” For B2B, that means defining the moments where your voice is essential, and showing up quickly with relevance and confidence.Quote“ You don't need to have a thought on everything. You have a thought on certain things—what matters for you and as a brand, what matters for your consumers. Either we're part of the conversation or we're not.”Time Stamps[00:55] Meet Avery Akkineni, Chief Marketing Officer of VaynerX01:05 Why The New York Times?01:53 The Role of CMO at VaynerX02:42 Gary Vaynerchuk's Influencer09:51 Behind-the-Scenes of NYT25:58 B2B Marketing Lessons from NYT38:35 Final Thoughts and TakeawaysLinksConnect with Avery on LinkedInLearn more about VaynerXAbout Remarkable!Remarkable! is created by the team at Caspian Studios, the premier B2B Podcast-as-a-Service company. Caspian creates both nonfiction and fiction series for B2B companies. If you want a fiction series check out our new offering - The Business Thriller - Hollywood style storytelling for B2B. Learn more at CaspianStudios.com. In today's episode, you heard from Ian Faison (CEO of Caspian Studios) and Meredith Gooderham (Head of Production). Remarkable was produced this week by Jess Avellino, mixed by Scott Goodrich, and our theme song is “Solomon” by FALAK. Create something remarkable. Rise above the noise. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Overview:In this episode, Matt sits down with Andy Bailey, CMO of Be My Eyes, to explore how accessibility tech is reshaping daily life for blind and low-vision individuals. From a humble idea sparked by a furniture maker in Denmark to a global platform combining AI and human kindness, Be My Eyes is a masterclass in purpose-driven innovation. Andy shares how they balance automation with real connection, support aging populations, and create scalable impact in senior living and beyond.Guest BioAndy Bailey is the Chief Marketing Officer at Be My Eyes, a platform that connects blind and low-vision individuals with sighted volunteers and AI support to navigate daily life. With a background in purpose-driven tech and a passion for accessibility, Andy leads efforts to scale human-centered innovation across the globe.01:00 – Introduction and welcome02:01 – Meet Andy Bailey, CMO at Be My Eyes02:55 – Andy's career journey and pursuit of purpose-driven work05:03 – The origin story of Be My Eyes: from a Danish furniture maker to a global platform08:52 – How AI is enhancing—not replacing—human support09:53 – Balancing human connection and artificial intelligence12:35 – Loneliness, human connection, and surprising volunteer demand13:54 – Reaching older adults: Designing tech with accessibility first16:45 – Real-world use cases: From soup cans to supermarket aisles19:19 – Opportunities in senior living: efficiency, dignity, and connection22:43 – What's next: smart glasses and deeper integration into aging services24:53 – How to learn more and get involved with Be My Eyes--Website: https://www.bemyeyes.com/

The Business of Creativity, part of the Whalar Group, launched Beyond Your Limits, a first-of-its-kind 7-week course created in partnership with former Nike Chief Marketing Officer Greg Hoffman. Built for modern Athletes, the program empowers them to confidently express who they are, shape their narrative on their own terms, and unlock opportunities that extend well beyond the game.Greg Hoffman is a global authority on brand leadership, the former Chief Marketing Officer of Nike, and founder of the brand advisory group Modern Arena. Over a 27-year career at Nike, he held senior roles across marketing, design, and innovation, most recently serving as Vice President of Global Brand Innovation, where he led teams exploring the future of storytelling and consumer experience. Today, through Modern Arena, Greg helps brands and leaders build bold, distinctive identities that inspire connection and cultural impact.Ben Lee is an entrepreneur and investor committed to unlocking human potential through creativity. He is the co-founder and CEO of The Business of Creativity, a platform that partners with leading experts to help individuals and organisations harness creativity as a strategic advantage. Previously, Ben was a partner at The Garage Soho where he led investments into a portfolio of early-stage consumer startups, supporting founders as a board member and helping them scale through building distinctive brands. Ben continues to champion creativity as a catalyst for growth, innovation, and cultural impact.

In this episode of The Business of Tech, host Dave Sobel engages in a conversation with Tammy Cannizzaro, the Chief Marketing Officer at Thrive, a company with over a century of experience that has transitioned from selling Yellow Pages ads to providing a comprehensive SaaS-enabled marketing solution for small businesses. Tammy outlines Thrive's mission to help small businesses grow by enhancing their online presence and competing effectively against larger enterprises. She emphasizes the importance of a structured approach to marketing, which includes getting found online, converting leads into customers, and fostering customer loyalty.As the discussion progresses, Tammy highlights the significant impact of artificial intelligence (AI) on small businesses, particularly in marketing. She shares insights from Thrive's research, indicating that a growing number of small business owners are adopting AI tools to improve their marketing strategies. Tammy explains how AI can assist in optimizing online visibility, managing customer reviews, and maintaining fresh website content, all of which are crucial for small businesses looking to thrive in a digital landscape increasingly dominated by AI technologies.Tammy also addresses the challenges small business owners face when integrating AI into their operations. She advocates for a gradual approach, suggesting that starting with simple AI applications can yield meaningful results without overwhelming business owners. By focusing on practical use cases, such as automated customer outreach and review responses, small businesses can leverage AI to enhance their marketing efforts and drive repeat business. This incremental strategy allows them to build confidence and familiarity with AI tools over time.Finally, the conversation touches on the importance of customer retention and the balance between marketing-driven and product-led growth. Tammy emphasizes that understanding customer needs and preferences is key to delivering effective SaaS solutions. Thrive aims to meet customers where they are, offering various engagement options, from hands-on support to self-service models. This flexibility ensures that small business owners can choose the approach that best suits their unique circumstances, ultimately fostering long-term relationships and driving growth.

In this episode, I talk with Tamir Hardof, CMO of Nucleus Security, discussing the evolution of cybersecurity, the impact of AI, and the challenges in the job market. We explore Nucleus Security's unique approach to vulnerability management, the importance of automation, and the changing landscape of marketing in the tech industry. The conversation highlights the need for effective strategies in a rapidly evolving environment and the role of AI as a force multiplier in cybersecurity and marketing. I hope you enjoy it!  

AI platform selection remains uncertain as frontier models rapidly evolve. Dave Steer, Chief Marketing Officer at Webflow, brings two decades of scaling experience at GitLab, Cloudflare, and other category-defining companies to discuss navigating the current AI landscape. He argues that context-aware platforms built on top of commodity frontier models will determine competitive advantage, with marketing workflow platforms like Webflow positioning to compete against developer-focused tools like GitHub and GitLab.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this episode we interview Mark Fine, The Chief Marketing Officer of the Orioles. Mark spent his career building and expanding brands for some of the world's most iconic sports and entertainment properties, from the National Bull Riding League, National Lacrosse, Brooklyn Nets, NY Mets and more. We discuss the vision and future of the Orioles' franchise, expanding fandom, and continued community partnership. The episode highlights the both local & national implications and the future opportunities for the new ownership and management of the Orioles. We hope you enjoy!

AI platform selection remains uncertain as frontier models rapidly evolve. Dave Steer, Chief Marketing Officer at Webflow, brings two decades of scaling experience at GitLab, Cloudflare, and other category-defining companies to discuss navigating the current AI landscape. He argues that context-aware platforms built on top of commodity frontier models will determine competitive advantage, with marketing workflow platforms like Webflow positioning to compete against developer-focused tools like GitHub and GitLab.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Send us a textIn this episode of The AI Advantage, Matt sits down with Olga Karanikos, Chief Marketing Officer at SalesScreen, the AI powered sales gamification platform helping teams stay motivated, engaged, and data driven.Olga shares how gamification psychology can transform sales performance, from celebrating small wins to keeping teams focused on activity level KPIs. She and Matt explore the critical role of data visibility, why many sales leaders still measure the wrong metrics, and how AI can surface insights before performance dips too far.The conversation also dives into leadership in the age of automation, balancing efficiency with empathy, coaching middle performers, and avoiding AI dependency.Support the show

Tune in each Friday to enjoy our most recent episode of The Brand Builder's Playbook...---How do you turn customer love into business growth? In the second episode of The Brand Builder's Playbook, the team explores how emotional connection fuels measurable results, from loyalty and repeat purchase to long-term enterprise value.Jim, Ryan, and Lindsey dive into what it really means to build “Brand Love,” using BERA's Love Curve to unpack how the most emotionally connected brands outperform competitors on pricing power, market share, and shareholder returns.They're joined by Sofia Colucci, Chief Marketing Officer of Molson Coors, who shares how her team translates brand love into bookings, loyalty, and iconic creative ideas; from beer-flavored Pringles to New Balance koozies and even a dive-bar perfume.“Brand equity isn't a soft metric. It's a growth engine. The most loved brands deliver stronger loyalty, pricing power, and market performance.”---Download this week's worksheet here: https://bit.ly/43eFfHiRead about upcoming episode topics and guests here: https://bera.ai/podcast/See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Steve welcomes Scott Coburn, Chief Marketing Officer of Patriot Mobile, to discuss how the company is supporting conservative causes and American values. They highlight Patriot Mobile's sponsorship of the Daniel Defense Foundation, which helps defend the 2nd Amendment through youth shooting sports, and the Fight Laugh Feast conference, a gathering that celebrates faith, freedom, and conservative ideas. Scott also talks about the Charlie Kirk shirts, with all proceeds going to Turning Point USA, empowering young Americans to get involved in civic engagement and activism. Listeners can support the cause and get a free month of service at patriotmobile.com/gruber using promo code GRUBER.

B2B tech marketing requires constant adaptation to survive industry disruption. Dave Steer, Chief Marketing Officer at Webflow, brings two decades of scaling experience from GitLab, Cloudflare, and other category-defining companies. He explains why successful marketers treat their strategies like stock portfolios with both long-term anchors and rapid pivots. Steer outlines how experimentation frameworks help teams adapt quickly when market conditions shift unexpectedly.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Whether it's the Wolves lighting up the court or the Lynx dominating the playoffs, few understand the power of fan passion quite like Jim's guest this week on The CMO Podcast—Mike Grahl, Chief Marketing Officer of the Minnesota Timberwolves and Minnesota Lynx. The Wolves are one of the NBA's most dynamic rising franchises, and the Lynx—a four-time WNBA champion—are a powerhouse team that embodies the spirit of the Twin Cities both on the court and in the community.Since 2018, Mike has led marketing for both franchises, overseeing brand strategy, creative, digital innovation, retail, and fan engagement. Under his leadership, the Wolves and Lynx have achieved record ticket sales, soaring fan engagement, award-winning campaigns, and retail growth that has set franchise records. Before coming to Minnesota, Mike spent more than 20 years with the Milwaukee Bucks, rising from account representative to Chief Digital Officer and helping drive that franchise's digital transformation.Tune in as Mike shares how he's built two thriving sports brands that go beyond the game, the lessons he carried from two decades with the Bucks, and his playbook for turning loyal fans into a movement.---This week's episode is brought to you by Deloitte and Best Buy Ads.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Is your marketing organization built for disruption or doomed to be disrupted? Agility requires both rapidly responding to market changes while also anticipating and shaping your products or services to map to evolving customer expectations. This means embracing new technologies and strategies while maintaining a laser focus on delivering value. Today, we're going to talk about how leading marketing organizations are leveraging AI and collaborative work management to not only survive but thrive in today's dynamic landscape. To help me discuss this topic, I'd like to welcome, Christine Royston, Chief Marketing Officer at Wrike. About Christine Royston Christine Royston serves as Wrike's Chief Marketing Officer and is responsible for overseeing the global marketing program, driving a customer-first strategy, and focusing on enterprise growth. Christine joined Wrike with more than 20 years of B2B enterprise marketing experience. She most recently served as Vice President and Global Head of B2B Marketing for Udemy and Vice President and Head of Marketing at Bitly. Christine has also held senior leadership roles at Dropbox, Imperva, and Salesforce. She holds a B.A. from the University of Virginia and an International MBA in Global Marketing from the University of South Carolina Darla Moore School of Business. ,Yes, this will be completed shortly Christine Royston on LinkedIn: https://www.linkedin.com/in/christineroyston Resources Wrike: https://www.wrike.com/ The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow Register now for Sitecore Symposium, November 3-5 in Orlando Florida. Use code SYM25-2Media10 to receive 10% off. Go here for more: https://symposium.sitecore.com/Catch the future of e-commerce at eTail Palm Springs, Feb 23-26 in Palm Springs, CA. Go here for more details: https://etailwest.wbresearch.com/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.showCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company