Podcasts about chief marketing officers

Where you bank may seem like a purely practical decision. We often compare interest rates, fees, convenience, and technology—and those things matter. But for Christians, banking can also be viewed through the larger lens of stewardship. Every financial decision gives us an opportunity to consider how faithfully we are managing the resources God has entrusted to us. Aaron Caid, Chief Marketing Officer at AdelFi Christian Banking, joined the show today to discuss financial discipleship, the role of Christian financial institutions, and how everyday banking decisions can support work that advances the gospel. Banking as an Act of Stewardship Biblical stewardship begins with recognizing that everything ultimately belongs to God. The money we earn, save, spend, borrow, and give has been entrusted to us to manage wisely. That perspective can shape even routine financial decisions. “For Christians, our financial decisions are an act of stewardship,” Aaron says. Whether a family is preparing for the future, a church is expanding its outreach, or a ministry is developing its budget, finances touch nearly every area of life. For a Christian financial institution such as AdelFi, that means providing practical banking tools while keeping biblical stewardship at the center of its mission. Families still need checking accounts, savings tools, loans, and credit cards. Churches and ministries still need financing and cash-management solutions. But those services can be offered with an understanding of the faith and mission behind them. Greater Capacity to Serve The strength of a financial institution matters because it affects its ability to serve its members. For families, that may mean access to resources for managing everyday expenses, building savings, and borrowing wisely. For churches and ministries, it can mean working with financial professionals who understand the unique challenges of ministry—including cash flow, property needs, growth, and long-term planning. One example came during the aftermath of the COVID-19 pandemic. Calvary Chapel South Orange County had been holding services outdoors in an outlet mall parking lot while Southern California churches faced restrictions on indoor gatherings. During that period, the congregation grew significantly and eventually became larger than its previous indoor space could accommodate. The church needed a new facility. AdelFi helped provide financing that enabled the congregation to purchase a larger property. While the transaction involved a loan, its impact went beyond dollars and cents. A larger building gave the growing church a place to gather, build relationships, worship, and continue growing together. It shows how financial resources can serve a larger purpose when deployed thoughtfully. What Is Financial Discipleship? Christian stewardship isn't ultimately about accumulating as much money as possible. Financial discipleship is about becoming increasingly faithful in the way we handle what God provides. That includes cultivating wisdom, contentment, generosity, and faithfulness. Jesus makes the connection between our finances and our spiritual lives clear in Matthew 6. He teaches that we cannot serve both God and money and reminds us, “For where your treasure is, there your heart will be also” (Matthew 6:21). Our financial habits can either reinforce or compete with the priorities we profess. Practically, financial discipleship may look remarkably ordinary. It can mean following a realistic spending plan, saving for future needs, avoiding unnecessary debt, practicing generosity, and making decisions based on biblical convictions rather than simply following cultural expectations. These habits aren't ends in themselves. They help us put money in its proper place—as a tool entrusted to us rather than a master that controls us. Can Where You Bank Make a Difference? Stewardship can also raise another question: What happens to our money after we deposit it? Financial institutions use deposits to support lending and other financial activity. That means Christians may want to consider not only the products a bank offers but also the purposes their financial institution helps support. At AdelFi, members' deposits help provide resources to serve Christian families, churches, and ministries. According to Aaron, AdelFi has funded more than $1 billion in ministry real estate loans, helping churches and ministries acquire or improve facilities while pursuing financially responsible solutions. The organization also offers products designed to connect everyday financial activity with generosity. Its Cash Rewards Visa®, for example, allows members to earn cash back, while AdelFi also gives to Christian ministries and missions when members use their cards. None of this means choosing a Christian financial institution is required for faithful stewardship. Christians can honor God through many different financial arrangements. But it reminds us that stewardship invites us to think intentionally about all our financial choices—including where we bank. Bringing Faith Into Everyday Financial Decisions Faithful stewardship isn't limited to the offering plate or the major financial decisions we make a few times in life. It reaches into the ordinary. How we budget. How we borrow. How we save. How we spend. And even where we choose to keep our money can reflect what we value. The goal isn't simply to make every financial decision appear “Christian.” It's to recognize that every dollar belongs to God and then prayerfully ask how we can manage His resources with wisdom, generosity, and faithfulness. When our financial choices are shaped by that perspective, even something as routine as choosing a bank can become another opportunity to align our money with our faith. To learn more about AdelFi Christian Banking and its Cash Rewards Visa®, visit FaithFi.com/Banking. Apply by December 31 to earn a $200 bonus, plus 1.5% cash back on every purchase and other benefits. With every swipe, AdelFi also gives to Christian charities. On Today's Program, Rob Answers Listener Questions: My husband and sister both passed away, and I received life insurance benefits from each. From a biblical perspective, should I tithe on those proceeds? Our younger daughter needs help with a down payment on property where she hopes to build a home. We'd like to help, but we still have a mortgage, only a few months of cash reserves, older vehicles, and several recent major expenses. Would helping her be wise, or would it put our own finances at too much risk? I'm retired, legally blind, and currently rent a home for $500 a month. The VA has approved grants to modify it for my needs, but my daughter thinks I should buy land and put a prefab home on it so I can build equity. Considering the added costs of ownership, would I be better off continuing to rent or buying a home? Resources Mentioned: Faithful Steward: FaithFi's Quarterly Magazine (Become a FaithFi Partner) AdelFi Christian Banking FaithFi Field Guide: How Much Money is Enough? Our Ultimate Treasure: A 21-Day Journey to Faithful Stewardship by Rob West Wisdom Over Wealth: 12 Lessons from Ecclesiastes on Money Look At The Sparrows: A 21-Day Devotional on Financial Fear and Anxiety Rich Toward God: A Study on the Parable of the Rich Fool Find a Certified Kingdom Advisor® (CKA) FaithFi App Remember, you can call in to ask your questions every weekday at (800) 525-7000. Faith & Finance is also available on Moody Radio Network and American Family Radio. You can also visit FaithFi.com to connect with our online community and partner with us as we help more people live as faithful stewards of God's resources. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

When every employee can produce polished, on-brand-looking content in seconds, who actually owns the brand anymore?Agility requires guardrails, not just accelerators. Moving fast is only an advantage if the organization is still moving as one recognizable company.Today we're going to talk about the gap that opens up between how fast AI lets an organization produce and how well its brand actually holds together as that output scales. We'll explore:- What really gets diluted when content creation is democratized — and how quickly that compounds- Treating brand as infrastructure: building systems that guide AI-generated work rather than teams that police it after the fact- Why investment in brand governance has to scale in lockstep with investment in AI toolsTo help me discuss this topic, I'd like to welcome Meghan Gendelman, CMO of B2B at Canva.About Meghan GendelmanMeghan Gendelman is Chief Marketing Officer, B2B at Canva, where she leads global B2B marketing to help organizations turn visual communication into essential infrastructure for modern work.Meghan's previously led cross-functional teams across Marketing, Enablement, Customer Success, and Sales. Most recently, she served as GVP of Growth Marketing at Docusign, where she worked on category building and positioning the company to win the enterprise. Prior, Meghan spent nearly 13 years at Salesforce, where she held senior roles including CMO of Financial Services, SVP and Head of Marketing for the Americas, and SVP of Global Strategic Marketing.A champion of inclusion, Meghan pioneered the first Women's Summit at Dreamforce and is passionate about developing diverse, values-driven leaders. She lives in Northern California with her husband and two daughters.Meghan Gendelman on LinkedIn: https://www.linkedin.com/in/mgendelman/---------- Resources ----------Canva: canva.comThe Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://aglbrnd.co/r/2868abd8085a9703Reach your customers with Reddit. Spend $500 in ad spend, get $500 back in ad credit! Learn more: https://advertalize.com/r/491818c79fb1873fEnjoyed the show? Tell us more at and give us a rating so others can find the show at: https://aglbrnd.co/r/faaed112fc9887f3Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://aglbrnd.co/r/35ded3ccfb6716baCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.comThe Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company Hosted on Acast. See acast.com/privacy for more information.

What does it take to market some of the world's most iconic brands?Recorded live during the Cannes Lions International Festival of Creativity, Jim sits down with Mark Kirkham, Chief Marketing Officer of PepsiCo Beverages U.S., to explore how one of the world's largest marketers continues to reinvent brands like Pepsi, Mountain Dew, Gatorade, Starbucks Ready-to-Drink, Lipton, and poppi in an era defined by AI, changing consumer behavior, and relentless innovation.Mark oversees brand and marketing strategy across PepsiCo's $28 billion U.S. beverage portfolio. During more than 15 years with the company, he's held marketing leadership roles across North America, Europe, Asia Pacific, and Latin America, helping shape global campaigns, expand iconic brands, and lead innovation around the world. Before PepsiCo, he built his foundation in research and analytics at Forrester and Nielsen before moving into brand management at Procter & Gamble.The conversation also becomes a masterclass in leadership. From developing future CMOs to writing a weekly letter to his marketing team, Mark shares why trust, transparency, curiosity, and continuous learning are the foundations of building both great brands and great leaders.—Meet The CMO Podcast On the RoadThe CMO Podcast will be on the road throughout Q4 2026, capturing conversations with the leaders shaping the future of marketing, leadership, and business. If you'll be attending one of these events, we'd love to connect. Let us know!Advertising Week New York | October 5–7BLINK Cincinnati | October 8ANA Masters of Marketing | October 20–22—Interested in partnering with The CMO Podcast?!Looking ahead to the rest of 2026 and into 2027, we're partnering with brands to create executive content platforms that extend far beyond a single event. From pop-up podcast studios and live recordings to executive roundtables, keynote conversations, and bespoke thought leadership programs, we work with partners to build meaningful experiences that connect with senior marketing leaders.Whether you'd like to partner with us at one of the industry's biggest marketing events or create a custom experience designed specifically for your brand, we'd love to explore what's possible. Reach out to learn how we can build something together.Email us at podcasts@vyve.co—Produced by vYveThe CMO Podcast is proudly produced by vYve Production, a full-service production and content studio specializing in podcasts, executive storytelling, branded content, and live experiences. vYve is a community of ambitious leaders dedicated to unlocking what's next in business and in life. Through executive coaching, transformative experiences, strategic content, and communities like The CMO Podcast, vYve helps entrepreneurs, corporate leaders, and teams grow their businesses, strengthen their leadership, and build meaningful connections that last.Learn more about vYve and The CMO Podcast community at www.vyve.co.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Matt Covington, Senior Vice President of Product at BlackCloak, says the feature exists because CISOs kept asking the same question. Can you help us manage this influx of deepfake media, whether it arrives by email, video, or voicemail. The requests that follow are familiar. Change the billing information on a vendor. Wire me $5,000 to bail me out of jail. Rather than sitting in line with every communication to judge whether a piece of video or audio is fake, BlackCloak gives people a way to establish the authenticity of the message and the sender. Matt Covington walks through it on camera. A suspicious guest joins a Zoom call under a familiar name, camera off. He opens the app, creates a request, selects the medium, adds context, and submits. Biometrics confirm the device owner. The response comes back with identity confirmed and location attached, and the app keeps an audit trail. The news this week is who can be in the circle. A BlackCloak member can invite as many people as they want to connect as part of their trusted network. Personal lawyer, private banker, childcare, dog walker. Matt Covington describes a message arriving on vacation, claiming to be the dog walker and asking for $5,000 for an emergency vet bill, and confirms that scenario is a real thing that has happened. Tracey Moon, Chief Marketing Officer at BlackCloak, joins for the demo. This is a Brand Spotlight. A Brand Spotlight is a ~15 minute conversation designed to explore the guest, their company, and what makes their approach unique. Learn more: https://www.studioc60.com/creation#spotlight GUESTS Matt Covington, Senior Vice President of Product, BlackCloak On LinkedIn: https://www.linkedin.com/in/mecovington/ Tracey Moon, Chief Marketing Officer, BlackCloak On LinkedIn: https://www.linkedin.com/in/traceymoon/ RESOURCES BlackCloak: https://blackcloak.io/ BlackCloak Extends Deepfake Protection to the Executive's Entire Trusted Circle: https://blackcloak.io/news-media/blackcloak-extends-deepfake-protection-to-the-executives-entire-trusted-circle/ BlackCloak Product Overview: https://blackcloak.io/product/ Are you interested in telling your story? ▶︎ Full Length Brand Story: https://www.studioc60.com/content-creation#full ▶︎ Brand Spotlight Story: https://www.studioc60.com/content-creation#spotlight ▶︎ Brand Highlight Story: https://www.studioc60.com/content-creation#highlight KEYWORDS matt covington, tracey moon, blackcloak, sean martin, brand story, brand marketing, marketing podcast, brand spotlight, black hat usa 2026, impersonation protection, circle of trust, deepfake, digital executive protection, identity verification, social engineering, executive protection, wire fraud

Sarah Lane, Chief Marketing Officer at CarMax, joins Matt Britton on the Speed of Culture podcast to detail how the brand transformed the automotive retail experience through transparency and a commitment to women's sports. Sarah explains the journey from local team sponsorships to high-profile national partnerships with the WNBA and NBA, highlighting how authentic fan engagement builds lasting trust. The conversation also covers the impact of emerging technologies like Large Language Models on the car-buying process.Follow Suzy on Twitter: @AskSuzyBizFollow Sarah Lane on LinkedInSubscribe to The Speed of Culture on your favorite podcast platform.And if you have a question or suggestions for the show, send us an email at suzy@suzy.com Hosted on Acast. See acast.com/privacy for more information.

Large B2B operations keep running order entry, invoicing, and other repetitive back-office workflows by hand, years after most companies started investing heavily in AI. In this episode, Chris Bradley, Chief Marketing Officer and Head of AI Transformation at Veritiv, breaks down why legacy systems have kept agentic AI out of these workflows, and what changed once Veritiv began automating a process handling 1.7 million orders a year. The conversation covers the audit-trail controls needed to trust an agent with an end-to-end task, how a supervising AI agent checks another agent's work, and how to pick a first automation target based on headcount concentration rather than project size. ​ If you offer AI products or services into the enterprise, you need to find enterprise leaders with relevance and readiness. Emerj attracts VP+ enterprise audiences who are already convinced that they need to move beyond traditional IT. To learn the exact strategies we use to help leading AI brands and startups connect with their ideal enterprise AI buyers, visit: emerj.com/AD1

What happens when food, culture, community, and entrepreneurship come together? There's a seat at the table for everyone.On this episode of Ms. Wanda's Full Circle Radio, I'm joined by Melissa Muganzo, Founder of Mindy's Kitchen, Ling Luc, Chief Marketing Officer for Mindy's Kitchen and Sydni R. Bell, founder of Naturals Night Out, to talk about the 2nd Annual Salad and Sip Soirée—a unique collaboration celebrating food, connection, culture, and Black women entrepreneurship.We talk about the journeys behind their businesses, the importance of creating intentional spaces for women, the power of collaboration over competition, and what it means for Black women entrepreneurs to build businesses while creating community.The Salad and Sip Soirée is presented by Mindy's Kitchen in partnership with Naturals Night Out and hosted at Ever After Wine in Elk Grove.About the businesses:Mindy's Kitchen is a Black woman-founded, Sacramento-based food business offering fresh, plant-based, dairy-free, gluten-free, and nut-free meals designed with the woman on the go in mind.Visit: Mindy's KitchenNaturals Night Out, founded by Sydni R. Bell, creates intentional experiences celebrating women through natural hair, beauty, culture, and shared experiences. Their gatherings are designed to help women feel seen, affirmed, connected, and empowered.Visit: Naturals Night OutEver After Wine, founded by Nadia Mincey and Kelly Rhodes, is a story-inspired wine bar and shop in Elk Grove focused on natural and low-intervention wines, shared plates, and community-centered experiences. Although Nadia was unable to join us for the interview, we're excited to highlight the beautiful space she and Kelly have created and the role Ever After Wine plays in this collaboration.Visit: Ever After WineWant to attend the 2nd Annual Salad Soirée?Sunday, September 6, 202612:00–6:00 PMEver After Wine | Elk Grove, CAThere are two attendance windows: 12:00–3:00 PM or 3:00–6:00 PM.Get your tickets/reserve your spot:https://www.mindyskitchen.com/Listen, enjoy, and then share this episode with someone who believes in the power of Black women, collaboration, and community.Full Circle — Empowerment Through Conversation.

In this episode, Andrew Chang, Chief Marketing Officer, UChicago Medicine, discusses using AI and marketing technology to improve patient access, measure ROI, support responsible growth and transform the healthcare experience. He also shares UChicago Medicine's plans for its new cancer center and its broader vision for the future of care.

As people take greater ownership of their health, the role of brands is changing.Recorded live at the Havas Café during the Cannes Lions International Festival of Creativity, this conversation explores how marketing can help people live healthier, longer, and more fulfilling lives.Jim is joined by:Yvonne Bryant, Hemoglobinopathies Commercialization Head at Novo Nordisk, whose career has spanned clinical research, drug development, commercialization, and consumer marketing. Today, she leads commercialization efforts for rare blood disorders, helping translate breakthrough scientific innovation into meaningful patient impact.Lauren Gellman, Senior Director and Head of Marketing for Health and Home at Google. Lauren oversees marketing across Google's health ecosystem, including Fitbit, Nest, and Google Health, where she's helping shape the future of AI-powered health experiences and personalized wellness.Samantha Avivi, Global Chief Marketing Officer for Consumer Health at Bayer. A longtime marketing leader whose career includes roles at Procter & Gamble, Kimberly-Clark, Walmart, and more, Samantha now leads global marketing and innovation across Bayer's portfolio of trusted consumer health brands.Drawing on Havas' Science of Desire research, the conversation explores how healthcare marketers are building trust in the age of AI, making complex science more accessible, and helping people navigate an increasingly personalized health journey. Ultimately, it arrives at a simple but powerful idea: the future of healthcare marketing isn't simply about helping people live longer. It's about helping people live better.—This week's episode is brought to you by Havas and Infillion.—Meet The CMO Podcast On the RoadThe CMO Podcast will be on the road throughout Q4 2026, capturing conversations with the leaders shaping the future of marketing, leadership, and business. If you'll be attending one of these events, we'd love to connect. Let us know!Advertising Week New York | October 5–7BLINK Cincinnati | October 8ANA Masters of Marketing | October 19–22—Interested in partnering with The CMO Podcast?!Looking ahead to the rest of 2026 and into 2027, we're partnering with brands to create executive content platforms that extend far beyond a single event. From pop-up podcast studios and live recordings to executive roundtables, keynote conversations, and bespoke thought leadership programs, we work with partners to build meaningful experiences that connect with senior marketing leaders.Whether you'd like to partner with us at one of the industry's biggest marketing events or create a custom experience designed specifically for your brand, we'd love to explore what's possible. Reach out to learn how we can build something together.Email us at podcasts@vyve.co—Produced by vYveThe CMO Podcast is proudly produced by vYve Production, a full-service production and content studio specializing in podcasts, executive storytelling, branded content, and live experiences. vYve is a community of ambitious leaders dedicated to unlocking what's next in business and in life. Through executive coaching, transformative experiences, strategic content, and communities like The CMO Podcast, vYve helps entrepreneurs, corporate leaders, and teams grow their businesses, strengthen their leadership, and build meaningful connections that last.Learn more about vYve and The CMO Podcast community at www.vyve.co.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This week on the Superlative Podcast, Ariel Adams is joined by Oscar Chabrat, founder of Praesidus Watches and Chief Marketing Officer of the Montrichard Group. Oscar takes Ariel behind the scenes of the watch industry to explain how Montrichard evolved from a traditional B2B manufacturer into a global operation involved in manufacturing, marketing, and a growing portfolio of watch brands. They discuss the realities of watch production, why so many brands rely on outside manufacturing partners, the challenges of inventory and movement lead times, and how a more flexible approach to production can help brands respond to a rapidly changing market.The conversation also explores the changing economics of the watch industry, from the decline of traditional fashion watches to the rise of microbrands and increasingly aggressive luxury watch pricing. Oscar and Ariel discuss why brand recognition can command a premium, how informed enthusiasts evaluate value differently, and whether AI could change the way consumers discover and compare watches. Oscar also shares the story behind Praesidus, from its roots in recreating a WWII veteran's lost A11 watch to the role storytelling continues to play in the brand today. He also looks ahead to the next stage of Praesidus as it moves beyond familiar WWII inspired designs and into a new generation of more modern watches, offering a glimpse at how the brand plans to evolve while staying true to what made it successful.Learn more about Oscar, Praesidus Watches, and the Montrichard Group:- Instagram - https://www.instagram.com/praesidus.watch/ - https://www.instagram.com/oscarchabrat/ - Websites - https://montrichardwatch.com/ - https://praesidus.com/ SUPERLATIVE IS NOW ON YOUTUBE! To check out Superlative on Youtube as well as other ABTW content:- YouTube - https://www.youtube.com/@ablogtowatch To check out the ABTW Shop where you can see our products inspired by our love of Horology:- Shop ABTW - https://store.ablogtowatch.com/To keep updated with everything Superlative, aBlogtoWatch Weekly, and aBlogtoWatch, check us out on:- Instagram - https://www.instagram.com/ablogtowatch/- Twitter/X - https://twitter.com/ABLOGTOWATCH- Website - https://www.ablogtowatch.com/If you enjoy the show please Subscribe, Rate, and Review!Key Timestamps:[0:36] Introduction to Oscar Chabrat[1:12] Inside the Montrichard Group[5:09] A Global Approach to Watch Manufacturing[8:05] Just in Time Manufacturing and Watch Production[12:39] Why Watch Brands Need Manufacturing Partners[20:15] The Decline of Fashion Watches and Rise of Microbrands[22:53] Building Better Watch Brand Partnerships[27:07] Can the Montrichard Model Scale?[29:59] Watch Pricing and What Brands Can Really Charge[33:19] Why Luxury Watch Prices Keep Rising[37:27] How AI Could Change Watch Buying[39:58] GEO and Optimizing Watch Brands for AI[47:30] Why Storytelling Sells Watches[50:49] The Future of Praesidus Manufacturing[56:27] The Story Behind Praesidus and the A11[58:20] Moving Praesidus Beyond WWII Watches[1:01:09] Closing Thoughts

This episode of The Speed of Culture podcast features Alison Payne, Chief Marketing Officer at Heineken USA. Alison explains how one of the world's most recognizable beer brands stays culturally relevant without forgetting what it authentically stands for. She breaks down the changing role of live experiences, fandom, creators, AI, packaging and non-alcoholic beer, while sharing why strategic restraint and protecting creativity are essential leadership skills for modern marketers.Follow Suzy on Twitter: @AskSuzyBizFollow Alison Payne on LinkedInSubscribe to The Speed of Culture on your favorite podcast platform.And if you have a question or suggestions for the show, send us an email at suzy@suzy.com Hosted on Acast. See acast.com/privacy for more information.

This week, Dave speaks with Ana Laura Zain, Chief Marketing Officer at MetaRouter and Co-Founder of Women in Commerce Media.Ana shares how her background in analytics, ad tech, and commerce media shaped her approach to marketing, customer data, and community.The conversation covers real-time customer context, AI's role in personalization and creative workflows, and why strong relationships still matter in B2B marketing.Topics covered:Customer context infrastructureReal-time data and personalizationAI, creative, and marketing operationsCommunity building in commerce mediaWomen in Commerce MediaConnect with Jack on LinkedInFollow Beyond the Shelf on LinkedInLearn More about It'sRapidGet the It'sRapid Creative Automation PlaybookTake It'sRapid's Creative Workflow Automation with AI surveyEmail us at sales@itsrapid.io to find out how to get your free AI Image AuditTheme music: "Happy" by Mixaud - https://mixaund.bandcamp.comProducer: Jake Musiker

Colleen Kuesel, Chief Marketing Officer at Chartis, joins the PIEcast to discuss client-centered marketing, the evolving role of AI in professional services, and how marketers can have a greater impact on firm strategy. From early career lessons in leadership to practical insights on brand building and growth, Colleen shares ideas that marketing leaders can put into practice right away. 

In this episode of the Fitness + Technology Podcast, Bryan O'Rourke welcomes Frank van de Ven to the show. Frank recently retired as Chief Commercial and Chief Marketing Officer of Life Fitness, closing out a nearly three-decade run with the company that took him from EMEA Marketing Director to General Manager of Life Fitness Benelux, Managing Director for Continental Europe, the Middle East and Africa, and ultimately Vice President International, with responsibility for Europe, the Middle East, Africa, and Asia-Pacific. Born in the Netherlands and a veteran of Philips and GE Plastics before entering the fitness industry, Frank spent the early 1990s as Commercial Director of High Five Health Promotion, where he built the franchise model that carried the brand into the commercial club market. He has served multiple terms on the board of EHFA (now EuropeActive), written columns for two trade publications, and presented at conventions across Europe. Today he advises a portfolio of companies —including HUR, One Beyond Success, Recharge Yourself, and Fold Reformer — and mentors emerging leaders across the sector. In this wide-ranging conversation, Bryan and Frank trade questions on trends, technology, and where the industry is heading. Check out FIT-C's 2026 Digital Pulse Report: https://www.amazon.com/dp/B0GTV2QT18 Learn more about Fitness Brazil 2026: https://www.fitnessbrasil.com.br/fitness-brasil-expo-2026/ Learn more about HFA's European Congress: https://hub.healthandfitness.org/european-congress One Powerful Quote: 18:46: "If you do what you get, you get what you got." 4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed: 3:34: Bryan opens the show, and Frank walks through his path into the fitness industry and the work he's focused on now. 10:42: Frank identifies the key trends shaping the market, and the ones the industry is overlooking. 18:40: Bryan asks how the competitive landscape is shifting as new ideas and products enter the space. 21:03: Frank shares his perspective on technology and the impact it's having across the industry. 23:59: Frank closes with the lessons he's taken from his career. Bullet List of Resources: https://foldreformer.com/ Guest Contact Information: https://www.linkedin.com/in/frank-van-de-ven-48b5974/ https://www.bryankorourke.com/ https://www.linkedin.com/in/bryankorourke/ http://www.fittechcouncil.org/ https://www.youtube.com/user/bko61163 

Your content is your marketing. Your story is your strategy. Your community is your connection. In this episode Katrina Julia breaks down the Creator CMO role — strategy, structure, systems.Full Episode Description:Hey Bestie. Welcome back to Creator Bestie.This is part 2 of the Creator C-Suite Series.In the last episode we covered Creator CEO — the vision, the strategy, the shift from Creator to CEO.Creator CMO. Chief Marketing Officer. You.In this episode I am breaking down exactly what it means to operate as your own CMO — the strategy, the structure, the systems, and the tools that turn content into a marketing machine that works even when you are not.In This Episode:→ Why your marketing is your mission AND your machine→ Your story as your competitive advantage — the thing no one can replicate→ The Creator CMO framework — Connect. Create. Cultivate.→ Why email has 42x more ROI than social media — and what to do about it→ Create once. Distribute everywhere. — the full repurposing system→ How I save 300+ hours a month with AI and automation→ The full Creator CMO tool stack — Claude, Opus AI, Restream, Apollo.io, Kajabi, Stanstore→ Why I would start with Stanstore if I was starting over today→ Automated email funnels — what to set up from day one→ Special project time — the 2-hour block that keeps you ahead of the curve→ Batching your CMO time — brand pitches, filming, email, engagement→ Creator School - the school I wish existed when I started as a Creator (so I chose to #CREATEIT)Resources:

This episode is brought to you by Lightspeed.Parents are paying closer attention than ever to what goes into their children's food, but making healthier options accessible at scale remains one of the industry's biggest challenges.In this episode of Retail Remix, Kate Robertson sits down with Katie Marston, Chief Marketing Officer of Once Upon a Farm, to discuss the company's recent IPO, its mission to transform children's nutrition and how it's balancing purpose with growth. Katie shares how the brand is making fresh, organic kids' food more accessible through retail innovation, why refrigerated merchandising has become a competitive advantage and what she's learned about storytelling, leadership and purpose from co-founder and actor Jennifer Garner. Key TakeawaysHow Once Upon a Farm is using its recent IPO to scale its mission of making nutritious children's food more accessible Why the brand's refrigerated merchandising strategy is helping transform the baby food aisle and drive new customer acquisition How Once Upon a Farm is navigating inflation through broader retail distribution, value-focused packaging and programs like WIC Why creating systemic change in children's nutrition requires long-term investment in accessibility, clean ingredients and trusted partnerships What Jennifer Garner's leadership has taught Katie about authentic storytelling, mission-driven marketing and building a values-first brandRelated LinksExplore Once Upon a Farm's fresh, organic snacks and meals for kidsGet more retail industry insights from Retail TouchPointsSubscribe and catch up on all episodes of Retail Remix ----Ready to make smarter inventory, merchandising and buying decisions? Discover how Lightspeed helps retailers streamline operations, manage inventory and stay ahead of changing customer demand at lightspeedhq.com/pos/retail 

Clean data beats clever algorithms in AI marketing. Katrina Wong, Chief Marketing Officer at New Relic, brings 20+ years of enterprise go-to-market experience to the data-versus-AI debate. She argues AI functions as an operating system, not a standalone tool, becoming the intelligence layer powering interconnected agent workflows. Wong stresses that AI output quality depends entirely on data hygiene, making clean data infrastructure a prerequisite for effective AI-driven decision-making.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Clean data beats clever algorithms in AI marketing. Katrina Wong, Chief Marketing Officer at New Relic, brings 20+ years of enterprise go-to-market experience to the data-versus-AI debate. She argues AI functions as an operating system, not a standalone tool, becoming the intelligence layer powering interconnected agent workflows. Wong stresses that AI output quality depends entirely on data hygiene, making clean data infrastructure a prerequisite for effective AI-driven decision-making.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Sara Paz is a Chief Marketing Officer, known as a Chief Cheerleader, Chief Inspiration Officer, and Fun Crusader. She's the Co-Founder of Crone Queen, a Board Member and a Charity Board Member.  Her favourite Quote: “If your life is your message, what will your message be?” Crone Queen, Sara Paz, Co-Founder of Crone QueenSara has been described as a ‘force of nature' – a source of inspirational energy who exudes deep industry knowledge, a passion for business creativity, and award-winning credentials. Sara's spent time at Oxford University, which led to a life as a professional nomad: her journeys have taken her all over the world for work and play, including career postings in the USA, Mexico, England, Finland, Singapore, and Japan. She has been named among APAC's Top 10 Marketers, received Intel's 2010 Marketing Innovation Award, and won Cannes Lions. Recent honours include Asia's Most Admired Marketing Leaders 2023, Most Successful CMOs 2021, and Best CMO's 2020. She is a marketing strategist who transforms companies and industries.Join us as Sara shares:Her perspective that all of life is 'energy'Her approach to leading global teamsThe true nature of 'power'The 'Identity Foreclosure' she experienced in her 30'sThe expansiveness of authenticityHow intuition is her main compass and how she can sense incoming changeThe abstract science of creativityLife as a gift rather than a counter forceFashion as a forceThe importance of the company you keep, and the content you absorbThe mindset key to manifesting And so much more! You can learn more about Sara on LinkedIn and Instagram  

Marketing teams keep paying for tools they no longer need. Katrina Wong, Chief Marketing Officer at New Relic, explains why AI is replacing entire categories of MarTech software. Her team canceled a competitive intelligence subscription after building roughly 85 AI agents to gather and organize the same data. The output now feeds one-pagers and an interactive Gemini gem, giving sales real-time answers without waiting on a team or logging into a clunky dashboard.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Anika sat down with Leysan Zigangirova to explore how marketing leadership must evolve as artificial intelligence makes content creation almost free. The conversation revealed a crucial truth: AI cannot replace human judgment, strategic risk-taking, or deep audience insight. Leysan's 15-plus-year background spanning Procter & Gamble, Philip Morris, Microsoft, Nebius, and now Async offered practical insights into transitioning from consumer marketing to tech startups, rebranding major products, and keeping human taste at the center of innovation.   In This Episode The early career roots in consumer market intelligence at P&G and managing the Marlboro Gold original rebrand Shifting from fast-moving consumer goods to enterprise tech at Microsoft Building Yandex Cloud from scratch and leading the visual identity and brand name creation for Nebius Taking a 15-country sabbatical around the world and how it built mental agility for the AI era Why marketing must share a revenue KPI with sales to eliminate department silos The danger of waiting for perfect data versus making bold, human-driven decisions Why Async shifted from Podcastle to focus on asynchronous creativity and editing co-creation The growing importance of human taste as a competitive advantage against AI-generated "slop"   Timestamps 04:11 — Managing the Marlboro Lights rebrand to Marlboro Gold and navigating ethical challenges within restricted tobacco markets. 07:13 — Transitioning into the technology sector at Microsoft and working on the Azure cloud rollout. 08:58 — Building Yandex Cloud from scratch and co-founding the brand identity for Nebius, leading to $700 million in strategic financing. 10:33 — Taking a life-changing 15-country global sabbatical and using that mental agility to adapt to fast-paced AI environments. 16:11 — Unifying metrics: Why marketing and sales must share revenue KPIs to build trust and eliminate departmental silos. 18:37 — Navigating uncertainty: The danger of waiting for complete data and why human risk-taking separates leaders from AI. 21:30 — Balancing AI automation with human judgment, resource reality, and operational limitations. 23:48 — The evolution of Async: Transitioning from Podcastle to an AI-native editing co-pilot for asynchronous creativity. 25:44 — The value of human taste: Why subjective perspective and authentic quality serve as the ultimate competitive defense against AI "slop". 31:47 — Advice for modern founders: Starting with core user conversations and anchoring strategy in founder passion.   Key Insights & Takeaways   Insight 1: AI Lacks Resource Reality and Risk-Taking   While AI optimizes productivity and text/image generation, it cannot comprehend internal team dynamics, operational capabilities, or resource realities. Furthermore, AI avoids risk, whereas human leadership relies on making bold decisions with incomplete data.   Insight 2: Marketing Must Share Revenue KPIs   Treating marketing purely as a brand equity exercise builds a wall between departments. When marketing shares a revenue KPI with sales, data tracking improves, inter-departmental hostility dissolves, and both teams work cohesively.   Insight 3: Speed Trumps Perfect Data in Fast-Moving Markets   Planning cycles have shrunk from annual strategies down to monthly or bi-weekly alignments. Waiting for complete data causes organizations to miss their window; modern leaders must embrace calculated risks and navigate blind spots faster than competitors.   Insight 4: Human Taste is the Ultimate Competitive Advantage   As AI-generated content increases, the internet is flooded with low-quality "slop". True market distinction stems from human taste, subjective perspective, and genuine emotional connections that technology cannot replicate.   Insight 5: Rebranding Requires a Deep Structural Pivot   A successful rebrand goes far beyond semantics. When Podcastle evolved into Async, it mirrored a complete structural shift toward asynchronous video creation, ensuring the brand identity aligned directly with evolving user needs and product reality.   Resources & Links Mentioned Async (formerly Podcastle)  Nebius Microsoft Azure   About Leysan Zigangirova Leysan Zigangirova is a seasoned marketing leader with over 15 years of experience scaling global brands. Starting her career in consumer and market intelligence at Procter & Gamble and managing iconic portfolios at Philip Morris, she later transitioned into technology. She spent four years at Microsoft, helped build Yandex Cloud from scratch as a founding member, created the brand identity for Nebius—which attracted $700 million in financing—and traveled across 15 countries on a life-changing sabbatical. Today, she serves as the Chief Marketing Officer at Async, helping creators and teams embrace asynchronous video creation and AI-driven editing.   Connect with Leysan LinkedIn: https://www.linkedin.com/in/lzigangirova/ Website:  https://async.com Like the show? Leave us a rating or review: https://lovethepodcast.com/67940257010b317cdaa9d857Follow the Show: https://followthepodcast.com/67940257010b317cdaa9d857Send a Message: https://podcastfeedback.com/67940257010b317cdaa9d857Check out our Website: https://www.yourbrandamplified.comSpeak to my Delphi Clone: https://www.delphi.ai/amplifywithanika Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Marketing teams keep paying for tools they no longer need. Katrina Wong, Chief Marketing Officer at New Relic, explains why AI is replacing entire categories of MarTech software. Her team canceled a competitive intelligence subscription after building roughly 85 AI agents to gather and organize the same data. The output now feeds one-pagers and an interactive Gemini gem, giving sales real-time answers without waiting on a team or logging into a clunky dashboard.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this episode of The Raygacy Show, we sit down with Warren Kornblum, former Global Chief Marketing Officer of Toys “R” Us, former Chief Marketing Officer of Serta Simmons Bedding, and Founder & CEO of Shadow Branding.After spending decades helping some of the world's most recognized brands capture attention, build loyalty, and create lasting emotional connections, Warren shares the timeless principles behind what makes a brand truly unforgettable.We explore why consumers buy feelings instead of products, how iconic brands earn trust, the lessons businesses can learn from the rise and challenges of Toys “R” Us, and what the future of branding looks like in an AI-driven world.Whether you're an entrepreneur, marketer, business owner, content creator, or aspiring leader, this conversation will challenge the way you think about branding, customer loyalty, and human connection.

Why are companies preparing for agent-to-agent customer service when many customers still cannot get a chatbot to answer a straightforward question? In this episode of Tech Talks Daily, I speak with Latané Conant, Chief Marketing Officer at Parloa, about the state of customer experience and what businesses must repair before agentic AI becomes another barrier between customers and support. Parloa's State of Agentic CX report assessed 10,000 enterprise websites, 4,000 chat interactions, and 100 phone trees. According to the company's findings, fewer than 10% of the tested chat conversations achieved the customer's goal. Only 1% of enterprises demonstrated readiness for automated agent-to-agent interactions. Those results raise a difficult question about years of customer experience investment. Businesses now have websites, chatbots, mobile applications, email, messaging, and phone systems, but customers frequently struggle to find help or complete the task that brought them there. Latané argues that part of the problem comes from treating customer service primarily as a cost center. When the objective is reducing contact volume, organizations can unintentionally make themselves harder to reach. This overlooks the commercial and operational information contained within customer conversations. Calls can reveal onboarding problems, unexpected product uses, recurring faults, and potential sales opportunities. Latané explains how analyzing service conversations can give marketing, product, operations, and executive teams a clearer picture of what customers are experiencing. We also examine why so many chatbots reproduce the frustration of traditional phone trees. Although the interface looks conversational, the system underneath may still rely on rigid categories and predefined routes. Customers then find themselves trying different words or repeatedly requesting a human agent. Latané describes a better agentic customer experience as being closer to talking with someone who already knows you. A personal AI agent could remember previous interactions, understand preferences, work across voice and text, and complete a request without making the customer repeat information. That possibility also introduces questions about trust, permissions, personal information, and oversight. Latané discusses the need to monitor what AI agents are doing, identify when conversations move away from approved subjects, and use supporting agents to detect potentially harmful behavior. Human involvement remains particularly important when a conversation involves distress, vulnerability, or emotional care. In Latané's roadside assistance example, AI can arrange a tow truck for a flat tire. If it detects signs that the caller is in distress, the conversation should move quickly to a person. We finish by considering what this means for customer service employees. Latané believes experienced representatives and operations teams can become builders and managers of AI agents, applying their customer knowledge across a much larger digital workforce. If the existing customer service front door is confusing and unwelcoming, should businesses repair that experience before inviting AI agents through it? Listen to the episode and share your thoughts with me.

Rising AI costs are quietly eroding marketing's bottom line. Katrina Wong, Chief Marketing Officer at New Relic, has led seven successful exits and now factors AI spend directly into cost of goods sold. She breaks down the buy-versus-build decision for AI agents, explains why New Relic won't automate end-to-end campaigns yet, and shares how her team is orchestrating agents across marketing handoffs to control costs.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Rising AI costs are quietly eroding marketing's bottom line. Katrina Wong, Chief Marketing Officer at New Relic, has led seven successful exits and now factors AI spend directly into cost of goods sold. She breaks down the buy-versus-build decision for AI agents, explains why New Relic won't automate end-to-end campaigns yet, and shares how her team is orchestrating agents across marketing handoffs to control costs.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this episode, Keith Caldwell, CEO of H2O Care Partners, and Sarah Longstreet, the company's Chief Marketing Officer, share the story of building a national water treatment platform. It began in 2021 when Keith met Mark St. Hilaire, founder of H2O Care in Massachusetts, and saw an opportunity to combine doing good with the growth potential of a fragmented, family-run industry. Today the platform spans more than thirty brands across nearly twenty states, supported by a Boston-based resource team of over forty across marketing, finance, hiring, technology, and operations. Keith and Sarah reflect on the network effect that emerges when great local businesses come together, how each new partner brings superpowers that get shared across the platform, and why preserving local brands, community ties, and long-tenured teams is central to how they scale. They also discuss what makes the right partner, from founders approaching retirement to those just getting started, and what's next as the platform continues to grow.Key Takeaways:Great partnerships start with people. Keeping the local name, the team, and the reputation intact is what makes strong family businesses open to joining a platform.The network effect is real. Every new partner brings a superpower that can be captured in playbooks and shared so the whole platform gets better.Scaling doesn't have to cost you culture. Centralize what lifts everyone, like marketing, finance, and technology, and keep brands, community ties, and daily decisions local.The right partner comes down to mindset: teams and customers first, a strong reputation in the industry, and a genuine desire to grow.Chapters:00:00 – Introduction02:57 – The Origin of H2O Care Partners07:54 – The Network Effect11:04 – Scaling Culture, Not Just Operations14:16 – Finding the Right Partners18:01 – Driving Organic Growth25:44 – What's NextListen to our podcasts at:https://www.shorecp.university/podcastsYou'll also find other Microcap Moments episodes, alongside our series Everyday Heroes and Bigger. Stronger. Faster., highlighting the people and stories that make the microcap space unique.Other ways to connect:Blog: https://www.shorecp.university/blogShore University: https://www.shorecp.university/Shore Capital Partners: https://www.shorecp.com/LinkedIn: https://www.linkedin.com/company/shore-universityThis podcast is the property of Shore Capital Partners LLC. None of the content herein is investment advice, an offer of investment advisory services, or a recommendation or offer relating to any security. See the “Terms of Use” page on the Shore Capital website for other important information.

Most teams use AI to do the same work faster, which Nav compares to building a faster photocopier. In this episode of Content Amplified, Navneet Singh, Chief Marketing Officer at Eightfold AI, explains what happens when you aim AI at outcomes that were never possible in the first place. Nav walks through Mira, Eightfold's marketing intelligence and response architect: an agent that takes an ICP, campaign goals, and a timeframe, then generates a full campaign blueprint with social, PR, analyst relations, and paid media components, cutting campaign execution from 10 weeks to 3 days. He shares how sales call insights from Clari Copilot feed the agent, how recursive learning improves campaigns after launch, and why the marketer's job shifts to goals, judgment, and orchestration. His biggest lesson: the hardest part of AI adoption is not the AI or the tools, it is the knowledge architecture that feeds it. If you want a practical picture of agent-driven marketing, start here.About NavNavneet Singh is the Chief Marketing Officer at Eightfold AI, the talent-intelligence platform with customers in more than 100 countries. He spent the first 16 years of his career in product management at Deloitte, Oracle, Cisco, and startups, building product lines up to a billion dollars. He then moved into marketing and spent 10 years building the marketing function at Palo Alto Networks as the company grew from 2,000 to nearly 20,000 people. He joined Eightfold AI as CMO six months ago.Show NotesConnect with Nav on LinkedIn: https://www.linkedin.com/in/nasingh/Text us what you think about this episode!

What makes someone fall in love with a brand?Recorded during the Cannes Lions Festival, Jim brings together three leaders who are redefining what it means to build brands people genuinely want to be part of.Joining the conversation are…Kelly Mahoney, Chief Marketing Officer of Ulta BeautyMitchell Halliday, founder of Made by Mitchell;Durana Elmi, Founder, Chief Creative Officer, and Chief Experiential Officer of Cymbiotika.Together, they explore how purpose creates loyalty, why community is every brand's greatest asset, and what it takes to scale without losing your identity. Mitchell reflects on building a brand that's "made for everyone," Durana shares why she believes "true luxury is your health," and Kelly explains how Ulta has become a trusted home for founder-led brands and the communities behind them.Whether you're building a global retailer or launching your first company, this conversation is packed with lessons on authenticity, partnership, leadership, and creating brands that people don't just buy, but proudly choose to belong to.—This week's episode is brought to you by Infillion.—Meet The CMO Podcast On the RoadThe CMO Podcast will be on the road throughout Q4 2026, capturing conversations with the leaders shaping the future of marketing, leadership, and business. If you'll be attending one of these events, we'd love to connect. Let us know!Advertising Week New York | October 5–7BLINK Cincinnati | October 8-9ANA Masters of Marketing | October 19–22—Interested in partnering with The CMO Podcast?!Looking ahead to the rest of 2026 and into 2027, we're partnering with brands to create executive content platforms that extend far beyond a single event. From pop-up podcast studios and live recordings to executive roundtables, keynote conversations, and bespoke thought leadership programs, we work with partners to build meaningful experiences that connect with senior marketing leaders.Whether you'd like to partner with us at one of the industry's biggest marketing events or create a custom experience designed specifically for your brand, we'd love to explore what's possible. Reach out to learn how we can build something together.Email us at podcasts@vyve.co—Produced by vYveThe CMO Podcast is proudly produced by vYve Production, a full-service production and content studio specializing in podcasts, executive storytelling, branded content, and live experiences. vYve is a community of ambitious leaders dedicated to unlocking what's next in business and in life. Through executive coaching, transformative experiences, strategic content, and communities like The CMO Podcast, vYve helps entrepreneurs, corporate leaders, and teams grow their businesses, strengthen their leadership, and build meaningful connections that last.Learn more about vYve and The CMO Podcast community at www.vyve.co.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

AI adoption is upending marketing budgets. Katrina Wong, Chief Marketing Officer at New Relic, brings 20+ years leading marketing and go-to-market strategy across enterprise tech companies including Twilio Segment, Hired, Zuora, Salesforce, and SAP. She discusses experimenting with OpenAI's ChatGPT app program despite unproven ROI, treating emerging AI platforms as a budget hypothesis rather than a guaranteed channel, and rethinking SEM investment as LLMs become a default search interface.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

AI adoption is upending marketing budgets. Katrina Wong, Chief Marketing Officer at New Relic, brings 20+ years leading marketing and go-to-market strategy across enterprise tech companies including Twilio Segment, Hired, Zuora, Salesforce, and SAP. She discusses experimenting with OpenAI's ChatGPT app program despite unproven ROI, treating emerging AI platforms as a budget hypothesis rather than a guaranteed channel, and rethinking SEM investment as LLMs become a default search interface.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This week, I'm turning the mic over to Audrey Neff, host of True to Form, and replaying the conversation she originally shared with her audience. Audrey put me in the hot seat with the financial questions medical spa owners need to be asking as they grow.  A full schedule can still produce weak cash flow, a second location can magnify problems that already exist, and a practice that depends on its owner for every decision will be difficult to scale or sell.  Audrey and I connect these issues by following the money from individual treatments through to the long-term value of the business. The Metrics Behind a Financially Healthy Med Spa  Free cash flow gives an owner choices. It can fund cash reserves, support a new location, reduce debt, or create an exit opportunity. Producing more of it requires a clear understanding of which treatments fill your schedule and which ones contribute meaningful margin.  In this episode, we discuss:  Why reviewing a P&L without interpreting it leaves owners with more numbers but very little direction  How revenue per hour, margin per treatment, patient retention, and customer lifetime value influence cash flow  Why injectables can bring patients through the door while leaving little room for profit when pricing, commissions, and discounts are poorly managed  How "Bed Bath and Botox" discounting cuts into an already thin injectable margin  The missed retail sales opportunities hiding inside treatment plans and patient conversations  Why a med spa should have four to six months of cash reserves before opening a second location  How to identify and reduce owner dependency by asking, "What breaks first when I leave?"  What buyers examine when calculating enterprise value, including cash flow, owner dependency, customer concentration, and operational risk  The Five-Part Financial Playbook  Here are the exact steps we use to evaluate a practice's financial health:  Core profit: Are your treatments priced to produce healthy margins?  Operating profit: Can your budget support the team and infrastructure required to run the practice?  Cash flow: What remains after your equipment, debt, taxes, and other obligations are paid?  Customer value: Are you retaining patients and increasing the value of those relationships?  Enterprise value: Can the practice continue producing reliable cash flow without depending on you?  Following the steps in order helps you identify the financial constraint that deserves your attention now instead of trying to fix everything at once. Get your free Playbook here. Add "True to Form" to Your Playlist  This conversation originally aired on Audrey Neff's True to Form podcast. Audrey brings candid conversations about leadership, operations, patient experience, growth, and enterprise value to the medical aesthetics industry.  If you own or lead an aesthetics practice, subscribe to both shows:  Subscribe to Keep What You Earn  Subscribe to True to Form  Get the free Financial Scaling Playbook for Aesthetics  Connect with Audrey and Aviva Aesthetics:  Audrey Neff brings more than a decade of experience in the medical aesthetics and wellness industries and currently serves as Chief Marketing Officer at Aviva Aesthetics. A respected marketing strategist and global speaker, she has served as a key opinion leader for several leading aesthetic brands and has taught for more than 30 medical aesthetic associations worldwide. Her thought leadership has been featured in publications such as PRIME Journal, The Aesthetic Guide, and PAN Journal. Audrey is also the host of True to Form, a globally ranked podcast exploring the people and ideas shaping the future of the aesthetics industry.  Website: https://avivaaesthetics.com/  True To Form podcast: https://www.instagram.com/truetoformpodcast/  Instagram: https://www.instagram.com/audreyneff_/  LinkedIn: https://www.linkedin.com/in/audreyneff/  Follow Shannon & Keep What You Earn:    Shannon Weinstein is the founder of a fractional CFO firm specializing in helping 7-figure aesthetics and wellness practices scale with clarity, cash flow, and confidence. She is committed to helping med spa owners understand, fix, and maximize their business's enterprise value, offering actionable advice and resources, including a popular free video series specifically for aesthetics practice owners.     Fractional CFO Services and Executive Financial Review: https://www.keepwhatyouearn.com/   Connect with Shannon: https://www.linkedin.com/in/shannonweinstein   Watch full episodes: https://www.youtube.com/@KeepWhatYouEarn   Listen on your favorite podcast app: https://pod.link/1580071347   Instagram: https://www.instagram.com/shannonkweinstein/   The information shared is for educational purposes only and is not individualized financial advice. Aesthetics practice owners should consult a qualified professional before implementing financial strategies discussed here. 

In this episode of BRAVE COMMERCE, Rachel Tipograph and Sarah Hofstetter speak with Rob Master, Chief Marketing Officer at Edgewell Personal Care, about what stays constant as AI rapidly transforms the way marketers work.Drawing on his experience leading brands and teaching the next generation of marketers, this conversation explores how leaders can navigate rapid change without losing sight of the fundamentals. Rob also shares how Edgewell approaches growth across iconic and emerging brands and reflects on an early career bet at Dove that helped shape his willingness to challenge convention and take big swings.Key takeaways:Keep people at the center: AI can enhance every stage of the marketing process, but strong ideas still begin with deeply understanding the people you're trying to reach.Stay curious as technology evolves: As knowledge becomes more accessible, curiosity, emotional intelligence, and a willingness to keep learning become even more critical for marketers.Lean into adaptability: In a rapidly changing market, strong leaders are willing to revisit decisions and change course when new information or context calls for it. Hosted on Acast. See acast.com/privacy for more information.

AI development costs won't outpace developer salaries by 2028. Katrina Wong, Chief Marketing Officer at New Relic, brings 20+ years of enterprise marketing leadership and AI-driven go-to-market expertise. She predicts market competition and open models will keep AI tooling affordable, while token costs won't scale to $250,000 per developer per year. Wong also points to one-to-one personalized marketing and selling as the next frontier AI will unlock.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

I've spoken to Kash Shaikh before. Kash's mission-driven attitude is infectious, and his enthusiasm is contagious. You may remember him from his two previous appearances on the Black Baseball Mixtape podcast. In both episodes, Kash talked about his role as founder and CEO of Baseball United. This visit is different — Kash is different. For the first time in person, I spoke with Kash, now the Chief Marketing Officer for Perfect Game — the largest amateur baseball organization in the country. Kash's mission is to grow PG both domestically and internationally.Perfect Game is one of those ubiquitous organizations involved in everything amateur baseball. I bet you the majority of all players in MLB have had some interaction with PG at some point in their career. But do you really know how involved Perfect Game is in setting the standard for a multi-billion-dollar youth baseball industry? Let me tell you, PG is heavily involved. But does that mean PG is responsible for the current travel ball structure? Is PG responsible for the cost of every travel organization? The actions of every travel coach? They can't possibly be responsible for all of that, right? What I can share is that PG takes the hit for a lot of things, good and bad, within the travel ball ecosystem. The honest answer is more complex, so I'll let Kash explain. PG is indeed the leader within amateur baseball. PG's decisions affect the entire travel ball landscape. They wear that mantle with pride, but it's also true that some things are beyond PG's control.Last weekend, I set out to better understand Perfect Game. This is just the start of my journey. I thank Perfect Game and my friend Kash for sitting down with the Black Baseball Mixtape and sharing this conversation with our community.

AI development costs won't outpace developer salaries by 2028. Katrina Wong, Chief Marketing Officer at New Relic, brings 20+ years of enterprise marketing leadership and AI-driven go-to-market expertise. She predicts market competition and open models will keep AI tooling affordable, while token costs won't scale to $250,000 per developer per year. Wong also points to one-to-one personalized marketing and selling as the next frontier AI will unlock.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

AI is helping marketers move faster, but not always smarter. Katrina Wong, Chief Marketing Officer at New Relic, explains how her team turns raw data into decisions leadership can trust. She covers using AI to analyze recorded sales calls for unbiased win-loss insights, deploying real-time in-product signals to personalize the self-service funnel, and building a human-in-the-loop fact-checking process to catch AI drift before it erodes trust in the data.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Qualys returns to Black Hat USA 2026 with an AI Risk Operations Center built around three principles customers have been asking for over the last three years. May Mitchell, Chief Marketing Officer at Qualys, walks through them in order. Detect vulnerabilities at AI speed. Prioritize what surfaces, because not every finding calls for action in the same hour and the sequence follows the workflows a team already runs. Eliminate it through autonomous remediation, then confirm the fix worked. Mitchell also notes that Qualys has been a Black Hat sponsor for over 23 years. What are security teams asking for at AI speed? They want detection to keep pace with disclosure. Mitchell points to InstaScan, the innovation Qualys launched during Black Hat week, which provides continuous scanning and detection. The meetings on the floor have been with customers from across the regions, not only the US. How has the AI conversation shifted since RSAC Conference? It has narrowed to implementation. Mitchell says the messaging moved from AI to agents to autonomous, and that this year the questions are targeted. How do I implement it. How do I get it into the workflows. How do I have governance. The economics of AI sits alongside those questions, with more asked about ROI, since budgets are not rising across the board. That pushes organizations to evaluate their technology stack, consolidate, and look for a single platform that gives complete visibility and gives security leaders something they can take to a board or a CFO. Customization depends on the size of the organization, and larger heterogeneous environments are where Qualys partners come in with risk assessment services, planning, integration, and ongoing management. This is a Brand Briefing. A Brand Briefing is an on-location conversation recorded on site at Black Hat USA 2026, putting a spotlight on the guest and their company and pairing it with the editorial reach of ITSPmagazine. Learn more: https://www.studioc60.com/performance/#briefing GUEST May Mitchell, Chief Marketing Officer at Qualys On LinkedIn: https://www.linkedin.com/in/maymitchell/ RESOURCES Black Hat USA 2026 event coverage: https://www.itspmagazine.com/black-hat-usa-2026-cybersecurity-event-coverage-in-las-vegas Qualys: https://www.qualys.com/ InstaScan announcement: https://www.qualys.com/company/newsroom/news-releases/usa/qualys-launches-instascan-to-detect-vulnerabilities-within-minutes-of-disclosure Agent Insta and scanless detection: https://blog.qualys.com/product-tech/2026/08/03/instascan-agent-insta-scanless-detection ROCon Americas 2026 in Austin: https://www.qualys.com/rocon/2026/americas Are you interested in telling your story? ▶︎ Full Length Brand Story: https://www.studioc60.com/content-creation#full ▶︎ Brand Spotlight Story: https://www.studioc60.com/content-creation#spotlight ▶︎ Brand Highlight Story: https://www.studioc60.com/content-creation#highlight ▶︎ Get your own Brand Briefing at an upcoming event: https://www.studioc60.com/buy-brand-briefings KEYWORDS May Mitchell, Qualys, Marco Ciappelli, brand briefing, brand story, brand marketing, marketing podcast, Black Hat USA 2026, risk operations center, InstaScan, AI speed detection, autonomous remediation, vulnerability management, prioritization, security governance, economics of AI, platform consolidation, cyber risk management, CISO, ROCon Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

AI is helping marketers move faster, but not always smarter. Katrina Wong, Chief Marketing Officer at New Relic, explains how her team turns raw data into decisions leadership can trust. She covers using AI to analyze recorded sales calls for unbiased win-loss insights, deploying real-time in-product signals to personalize the self-service funnel, and building a human-in-the-loop fact-checking process to catch AI drift before it erodes trust in the data.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

We spend hundreds of dollars on carbon-plated racing shoes, track every gram of protein, and hit our weekly mileage without fail. But when it comes to the single most critical factor in physical recovery, most runners leave their performance to chance: sleep.In this episode, we sit down with Laura Brewick, Chief Marketing Officer and General Manager at MOLECULE—a sleep technology company backed by a dedicated team of PhD-level scientists focused entirely on foam formulations and athletic recovery. We dive deep into why simply getting "eight hours" isn't enough for distance runners, how thermal regulation and microclimates impact your deep sleep cycles, and the exact presleep habits you can start tonight to wake up ready to perform.Connect with Us:Our website: https://www.marathonjournal.comInstagram: https://www.instagram.com/runningpodcastYouTube: https://youtube.com/@marathonjournalFollow us on Strava: https://www.strava.com/athletes/30798607

Catherine Hayden, Chief Marketing Officer of Kate Farms, on why health nutrition is not a niche category. Six in ten Americans live with a chronic health condition. Catherine explains what that means for how Kate Farms markets, and what changes as the brand expands into 6,800 doors across Walmart and CVS. In this conversation: The "Here for the Champions" brand campaign and the insight behind it Why a new high protein shake flavor took 800 variations to get right Staying authentic while scaling into mass retail Where AI helps, and why the origin and the idea stay with the brand Using an AI chatbot for faster issue resolution, and aggregating reviews, social, and post purchase surveys to surface friction points weekly Chapters00:00Introduction and What Is New at Kate Farms01:03The Here for the Champions Campaign01:54Fireside Chat Preview02:36How Kate Farms Uses AI04:15Building Awareness and Closing Thoughts Catherine Hayden: LinkedIn Kate Farms: katefarms.com Recorded live at eTail Boston, August 10 through 12, 2026. To learn more about our at-event interviews, go to talk-commerce.com/events

T-Shirts $32Venmo @Scott-Switzer-1Cash App $SwitzThorIn Memo put NameAddressSizePresenting Sponsor Thirdzy!  https://thirdzy.com/JAZZYPromotion Code for 15% off: JAZZYEveryday we take a break from the busy work day to catch our breath, hang out with friends and talk about the world of Sports, Entertainment and specifically CrossFit. Today we talk about Tyson Bagent, Football is back! Is it time to be frustrated and call it a day, how did CrossFit miss on the Spiderman Opportunity? and this weeks DDSP award goes to...

Welcome to They Might Be Right, the disagreeable cousin to Call To Action. It's a podcast so unfamiliar with the concept of diplomacy that even a judge couldn't settle this. This week's audio squabble is a law-industry themed special.  Tackling one of the prickliest topics in the modern law business are four of the industry's most compelling and convincing voices – a group carefully selected for their intellect, eloquence and experience. Our collection of courtroom confrontationists are… Clare Quinn-Waters, the first ever Chief Growth Officer at Edwin Coe. Leor Franks, Chief Commercial Officer at Kingsley Napley. Addleshaw Goddard's Chief Marketing Officer, Laura Ottley And Matt Skipper, Head of Business Development at Mills & Reeve Desperately trying to keep the haymakers at bay is our host and referee, Giles Edwards, a man so afraid of conflict he has never successfully retrieved his own pound coin from a supermarket trolley.  The freshly dismembered bone of contention for this debate is: ‘Partners are no longer the primary source of growth.' If you're building the case for proper marketing inside your firm, consider this episode exhibit A. Exhibit B is our printed guide to Proper Marketing for Law & Professional Services. Get in touch with elliot(at)gasp.agency for a copy.  Follow Clare, Leor, Laura, and Matt on LinkedIn///// Timestamps 01:21 - Meet the Contenders: Four Perspectives on Growth 07:04 - The Main Event: What Really Drives Growth? 10:02 - The Four Rs: Recognition, Reputation, Relationships & Revenue 12:13 - The Human Element: Why Relationships Still Matter 14:49 - Commoditized vs. Sophisticated: When Partners Matter Most 19:20 - The Future of Legal Services: Human Skills vs. AI 21:27 - Navigating Change: Rethinking How Legal Work Is Delivered 26:29 - The Bigger Picture: Recognising the Whole Growth Team 28:10 - Clare's Final Word: Are Partners Really the Primary Drivers? 28:33 - The Verdict: A Draw/////

What happens to a brand when the story it tells about its AI adoption moves faster than the results it can actually show?Agility isn't about telling that story faster. It's about being able to change what you say — repeatedly, as the technology changes — without losing the thread of what your company is actually for.Today, we're going to talk about the widening gap between AI ambition and business reality, and what that means for enterprise marketing leaders. Specifically, we'll cover:- The shift from selling an AI vision to proving tangible value.- How AI is pushing marketing into closer alignment with product and revenue.- What it takes to build trust — inside the company and out — when the outputs of AI systems are hard to explain.To help me discuss this topic, I'd like to welcome, Mark Abramowitz, Chief Marketing Officer at Dataiku.About Mark AbramowitzMark Abramowitz is Chief Marketing Officer at Dataiku, The Platform for AI Success. In his role, he oversees global brand and demand strategy, and is responsible for building awareness of Dataiku as the platform that unifies people, governance, and AI systems to deliver real results at scale.Mark brings extensive experience scaling enterprise platform businesses. Prior to Dataiku, he served as SVP of Product and Solutions Marketing at ServiceNow, leading product marketing as the company scaled from $6 billion to nearly $11 billion in revenue and spearheading the launch of Now Assist—the fastest-selling product in ServiceNow history. Before ServiceNow, Mark spent 15 years at Salesforce and 5 years as SVP of Product Marketing for Service Cloud.Mark Abramowitz on LinkedIn: https://www.linkedin.com/in/markabramowitz/---------- Resources ---------- Dataiku: https://www.dataiku.comThe Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://aglbrnd.co/r/2868abd8085a9703We're proud to be a media partner for #MAICON26 - Oct. 13-15! Learn how AI can power your marketing and business and help you grow smarter. Use code AGILE150 to save! https://aglbrnd.co/r/7fe458ced0f04658Reach your customers with Reddit. Spend $500 in ad spend, get $500 back in ad credit! Learn more: https://advertalize.com/r/491818c79fb1873fChaser is the only Slack-native project management platform that helps teams turn messages into tracked tasks, automate follow-ups, and maintain team-wide visibility, without adopting another tool. Now integrated with Claude and other GenAI tools. Learn more at trychaser.com and use code AGILEBRAND for a 3-month free trial (normal trial is 14 days).The most influential minds in software, AI, and engineering leadership will be at WeAreDevelopers World Congress North America, September 23-25 in San Jose. Learn more: https://aglbrnd.co/r/60a7299222a7bcf1Start building your own apps with Replit and get $20 off. Learn more: https://aglbrnd.co/r/93531742a7625a20Enjoyed the show? Tell us more at and give us a rating so others can find the show at: https://aglbrnd.co/r/faaed112fc9887f3Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://aglbrnd.co/r/35ded3ccfb6716baCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.comThe Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company Hosted on Acast. See acast.com/privacy for more information.

"Creativity is all about creating desire." So what makes people truly desire a brand?This week, we're back at the Havas Café for the second of our three-part series exploring Creating Desire. This conversation focuses on one of the most powerful drivers of all: creativity.Jim is joined by:Ryan Dullea, Chief Growth Officer at ReckittJennie Weber, Former Chief Marketing Officer at Best BuyMatthew Bull, Chief Creative Advisor at AB InBevTogether, they discuss how leaders create cultures where creativity can thrive, why teams need permission to take risks, how healthy debate leads to stronger ideas, and why AI should accelerate human creativity rather than replace it. Along the way, they share lessons from building some of the world's most iconic brands and explain why the best marketing doesn't just capture attention. It creates genuine desire.Recorded live during the Cannes Lions Festival, this conversation is packed with practical leadership lessons for anyone looking to build stronger brands, stronger teams, and more creative organizations.—This week's episode is brought to you by Havas and Infillion.—Meet The CMO Podcast On the RoadThe CMO Podcast will be on the road throughout Q4 2026, capturing conversations with the leaders shaping the future of marketing, leadership, and business. If you'll be attending one of these events, we'd love to connect. Let us know!BLINK Cincinnati | October 8-9ANA Masters of Marketing | October 19–22—Interested in partnering with The CMO Podcast?!Looking ahead to the rest of 2026 and into 2027, we're partnering with brands to create executive content platforms that extend far beyond a single event. From pop-up podcast studios and live recordings to executive roundtables, keynote conversations, and bespoke thought leadership programs, we work with partners to build meaningful experiences that connect with senior marketing leaders.Whether you'd like to partner with us at one of the industry's biggest marketing events or create a custom experience designed specifically for your brand, we'd love to explore what's possible. Reach out to learn how we can build something together.Email us at podcasts@vyve.co—Produced by vYveThe CMO Podcast is proudly produced by vYve Production, a full-service production and content studio specializing in podcasts, executive storytelling, branded content, and live experiences. vYve is a community of ambitious leaders dedicated to unlocking what's next in business and in life. Through executive coaching, transformative experiences, strategic content, and communities like The CMO Podcast, vYve helps entrepreneurs, corporate leaders, and teams grow their businesses, strengthen their leadership, and build meaningful connections that last.Learn more about vYve and The CMO Podcast community at www.vyve.co.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

A two-hour wait in the summer heat. Overpriced churros. A parking lot that takes 45 minutes to escape. And yet - you remember every single ride, every firework, every detail. That's not an accident. That's Disneyland. Disney doesn't create magic through one big moment. They create it through thousands of tiny, intentional details working together. And in this episode, we dig into what that means for B2B marketers with our special guest Kris Lande, CMO at OutSystems. Together, we explore how to design end-to-end customer experiences that people actually remember, why the last impression is the lasting impression, and how to build community into your content strategy in a way no AI-generated campaign can replicate. About our guest, Kris Lande Kris Lande is Chief Marketing Officer of OutSystems, where she leads global marketing strategy and brand growth. With more than two decades of experience driving marketing for high-growth SaaS companies, Kris brings deep expertise in product marketing, category creation, and community-led growth. Before joining OutSystems, Kris spent over 13 years at Salesforce, where she led teams across product marketing, developer relations, and Trailhead. Earlier in her career, she led marketing at Escapia, a SaaS startup later acquired by Expedia. Kris holds a degree in Business Administration and International Business from Washington State University. About OutSystems OutSystems is the Agentic Systems Platform for companies who need to build governed AI apps and agents, fast. Global brands like Heineken and Bosch trust OutSystems every day to build everything from mission-critical life-saving apps to  AI agents that can automate their oldest, clunkiest legacy processes. Essentially, OutSystems gives our customers comprehensive AI tools under one secure roof, turning IT into a fast-moving innovation engine. What B2B Marketers Can Learn From Disneyland: The last impression is the lasting impression. Disney doesn't just nail the opening - they engineer the ending. Kris applies this directly to her event strategy: at OutSystems ONE, their annual conference in Amsterdam, the closing session ended with a full spirit tunnel - staff lining the exit with music, dancing, and high fives. "I want them to walk away feeling gratitude and feeling celebrated and feeling energized as they walked out that door." In B2B, most experiences just... end. The brands that create magic are the ones that design the goodbye. Identify friction points - then design around them, not away from them. Disney doesn't eliminate the wait. They make the queue part of the experience. Kris takes the same approach to events: knowing that European attendees tend to arrive late, her team put a mobile DJ, a saxophone player, and stroopwafels outside the doors before the morning keynote. "We made it a party outside because we knew that was going to be a friction point." The lesson: don't pretend friction doesn't exist. Find it, name it, and design something remarkable around it. Everyone's in marketing - culture is how you deliver on the brand promise. Disney's magic doesn't live in one department. It lives in every cast member, every queue, every trash can placement. Kris ties this to a principle she carries into every team: "Brand is a promise to the customer, and culture is how you actually deliver on that promise." That culture comes through in the SDR call, the webinar, the email copy - everywhere. "I believe everyone's in marketing. As employees, we are representatives of the culture." Quote"When you care and you're passionate about the details, your customers are gonna feel that. They can feel when you care about something. They can feel when you brought fun into something. And if you care, they will care." - Kris Lande Time Stamps [1:35] Meet Kris Lande, CMO at OutSystems [2:08] Why Disneyland? A Non-Disney Adult Makes the Case [4:06] What Is Disneyland? A Brief History of Intentional Experience Design [9:21] The Details That Make the Magic - And What Marketers Can Learn [13:42] Evolving Without Losing What Makes You, You [18:40] The Last Impression Is the Lasting Impression [22:11] Designing Around Friction Points [24:07] Building for the 10th Version, Not Just the First [28:31] Disney's Weenies - And Why Marketers Need Them Too [40:14] Community as Content Strategy [42:38] Authenticity in the Age of AI [45:48] Top Tips for Better Events [48:10] Final Thoughts and Takeaways LinksConnect with Kris on LinkedInLearn more about OutSystems About Remarkable! Remarkable! is created by the team at Caspian Studios, the premier B2B Podcast-as-a-Service company. Caspian creates both nonfiction and fiction series for B2B companies. If you want a fiction series check out our new offering - The Business Thriller - Hollywood style storytelling for B2B. Learn more at CaspianStudios.com. In today's episode, you heard from Ian Faison (CEO of Caspian Studios) and Meredith Gooderham (Head of Production). Remarkable was produced this week by Jess Avellino, mixed by Scott Goodrich, and our theme song is "Solomon" by FALAK. Create something remarkable. Rise above the noise. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Serena Schaffner, Chief Marketing Officer at the American Pecan Council and the American Pecan Promotion Board, and Larry Don Womack, farmer and owner of Womack Nursery Company a pecan grower in Texas and USFRA Board Member. They discuss the current pecan growing season, industry challenges and consumer trends. Learn more about pecans here.  To stay connected with USFRA, join our newsletter and become involved in our efforts, here.  

All Home Care Matters and our host, Lance A. Slatton were honored to welcome Chris Milone as guest to the show.   About Chris Milone, Chief Marketing Officer, A Place for Mom:   Chris Milone is Chief Marketing Officer at A Place for Mom, the leading platform guiding families through every stage of the aging journey. He brings 20+ years of experience in digital marketing, growth, and customer engagement across scaled consumer platforms and high-growth digital companies. At A Place for Mom, he leads marketing strategy with a focus on strengthening the brand, expanding caregiver reach, deepening partner relationships, and building a modern, data-driven marketing engine.   Previously, Chris served as Chief Marketing Officer at Laurel Road, a digital banking brand of KeyBank, where he oversaw brand strategy, partnerships, business development, product marketing, and customer engagement. Before that, he was CMO at Best Egg and ShopRunner, and held senior digital marketing leadership roles at Barclays and HSBC, with a focus on digital transformation and data-driven marketing strategies.     About A Place for Mom:   A Place for Mom is the leading platform that guides families through every stage of the aging journey. We simplify the search for senior care by offering free, personalized support—and when families are ready, we refer them to partners from our network of over 15,000 senior living communities and home care agencies. Our mission is to guide caregivers and their loved ones to a confident place, so families can focus on what matters most: their love for each other. A Place for Mom: Where love finds its place.

Fresh off one of the biggest sporting events in the world, Sean Summers, our guest this week, joins Jim after experiencing the FIFA World Cup from two unique perspectives: as a lifelong football fan from Argentina and as the Chief Marketing Officer of Mercado Libre, an official tournament partner. Mercado Libre has grown from an online marketplace into Latin America's leading ecommerce and fintech ecosystem. Operating across 18 countries with nearly $29 billion in annual revenue and a market value exceeding $90 billion, the company has become one of the region's most valuable and influential businesses.Sean shares the leadership principles that have guided both his career and the company's extraordinary growth. From helping build marketing capabilities that last beyond any individual leader to embracing curiosity, calculated risk-taking, and constant reinvention, he explains why today's CMO must think less like the star of the show and more like the executive producer behind it.Whether you're building brands, leading teams, or navigating your own career, this conversation is packed with practical lessons on growth, leadership, and staying curious.—This week's episode is brought to you in partnership with Mercado Libre and Infillion.—Meet The CMO Podcast On the RoadThe CMO Podcast will be on the road throughout Q4 2026, capturing conversations with the leaders shaping the future of marketing, leadership, and business. If you'll be attending one of these events, we'd love to connect. Let us know!Advertising Week New York | October 5–7BLINK Cincinnati | October 8-9ANA Masters of Marketing | October 19–22—Interested in partnering with The CMO Podcast?!Looking ahead to the rest of 2026 and into 2027, we're partnering with brands to create executive content platforms that extend far beyond a single event. From pop-up podcast studios and live recordings to executive roundtables, keynote conversations, and bespoke thought leadership programs, we work with partners to build meaningful experiences that connect with senior marketing leaders.Whether you'd like to partner with us at one of the industry's biggest marketing events or create a custom experience designed specifically for your brand, we'd love to explore what's possible. Reach out to learn how we can build something together.Email us at podcasts@vyve.co—Produced by vYveThe CMO Podcast is proudly produced by vYve Production, a full-service production and content studio specializing in podcasts, executive storytelling, branded content, and live experiences. vYve is a community of ambitious leaders dedicated to unlocking what's next in business and in life. Through executive coaching, transformative experiences, strategic content, and communities like The CMO Podcast, vYve helps entrepreneurs, corporate leaders, and teams grow their businesses, strengthen their leadership, and build meaningful connections that last.Learn more about vYve and The CMO Podcast community at www.vyve.co.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

When digital payments can feel like a commoditized utility, how do you build a brand that's seen not just as a processor, but as a strategic partner?Agility requires more than just speed; it demands the ability to innovate within complex regulatory frameworks while simultaneously building and maintaining unwavering customer trust.Today, we're going to talk about the unique challenge of building a resonant brand in the highly competitive and technical world of FinTech. We'll explore how to translate complex capabilities into a compelling narrative that builds trust and drives growth.To help me discuss this topic, I'd like to welcome, Alexandra Westfal, Chief Marketing Officer at COLIBRIX ONE.Enjoyed the show? Tell us more at and give us a rating so others can find the show at: https://aglbrnd.co/r/faaed112fc9887f3Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://aglbrnd.co/r/35ded3ccfb6716baCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.comThe Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company Hosted on Acast. See acast.com/privacy for more information.