Podcasts about chief marketing officers

With increased AI Adoption, is the most valuable skill for a modern marketer empathy with customers, or is it successfully prompting? Contentful, in partnership with Atlantic Insights, The Atlantic's marketing research division, recently conducted a study of over 425 marketing decision makers including 103 CMOs. This study, “When Machines Make Marketers More Human,” challenges the notion that AI will replace many marketing functions and instead demonstrates how AI can amplify marketers' effectiveness, creativity and impact. Today, we're going to talk about how AI is reshaping the very definition of a modern marketer. We'll explore the shift from simply automating tasks to augmenting human creativity, the rise of the ‘full stack' marketer, and what skills are becoming non-negotiable in an AI-driven world.To help me discuss this topic, I'd like to welcome, Elizabeth Maxson, CMO at Contentful. About Elizabeth Maxson Elizabeth Maxson is the Chief Marketing Officer of Contentful, a content management platform trusted by more than 4,200 companies around the world. Elizabeth brings nearly two decades of integrated marketing leadership to the role and is focused on driving marketing strategies that leverage AI and personalization to help brands deliver personalized and scalable content to their audiences. Prior to Contentful, Elizabeth served as the Chief Marketing Officer at Tableau, a Salesforce company, where she led go-to-market strategy, drove end-to-end marketing initiatives, and spearheaded strategic technology partnerships, launching critical relationships with industry giants such as AWS, Google, Alibaba, Apple, and many others. In addition to her role at Tableau, Elizabeth has also served as the Head of Marketing at Quip, another Salesforce acquisition. She holds a BAA in Facility Management and Marketing from Central Michigan University. ,Yes,This will be completed shortly Elizabeth Maxson on LinkedIn: https://www.linkedin.com/in/emaxson/ Resources Contentful: contentful.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow Catch the future of e-commerce at eTail Palm Springs, Feb 23-26 in Palm Springs, CA. Go here for more details: https://etailwest.wbresearch.com/ Contentful, in partnership with Atlantic Insights, The Atlantic's marketing research division, conducted a new study, When Machines Make Marketers More Human, challenging the notion that AI will replace many marketing functions and instead demonstrates how AI can amplify marketers' effectiveness, creativity and impact. They surveyed 425 marketing decision makers, including 103 CMOs, across industries, company sizes, and regions to show how forward-thinking marketing leaders are incorporating AI into their critical infrastructure. Get the report hereConnect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.showCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com  The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

What do LEGO, Megan Thee Stallion, and a Ford Mustang have in common? They're all proof that the right partnership can supercharge a brand.In the sixth episode of The Brand Builder's Playbook, hosts Jim Stengel and Ryan Barker, joined by guest co-host Lindsey Wehking, explore why not all partnerships deliver equal value…some enhance brand equity, while others can dilute it.This week's guest is Kristen D'Arcy, Chief Marketing Officer and Head of Digital Growth at True Religion, who unpacks how collaborations and partnerships drive growth, cultural relevance, and long-term brand equity. From bold campaigns with Megan Thee Stallion to unexpected collabs with Ford, True Religion demonstrates how math, magic, and cultural insight come together to keep a brand not just alive, but thriving.Kristen shares the playbook behind building a culture of collaboration inside the marketing team, tapping into subcultures that matter, and designing partnerships that actually move the needle.Bottom line: when you know your customer and lean into culture, partnerships don't just create moments, they create momentum.—Download this week's worksheet: https://bit.ly/47oVdBaRead about upcoming episode topics and guests here: https://bera.ai/podcast/See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Franchise marketing is more than running ads or managing brand awareness. It's a strategic process that connects entrepreneurs, brands, and customers through trust, storytelling, and value-driven engagement. The best franchise marketing strategies help businesses expand their reach while maintaining the integrity of the brand at every level — from national awareness to local community relationships. Few people understand that dynamic better than Ali Kraus, Chief Marketing Officer at Benetrends Financial. With deep expertise in franchise development marketing, digital strategy, and brand building, Ali has become one of the most respected voices in the franchising industry. Her leadership reflects how marketing can not only grow businesses but also empower people and strengthen communities. Benetrends Financial has been at the center of franchise success stories for decades. As a leader in franchise funding, Benetrends helps entrepreneurs start and expand their businesses through innovative financial solutions, including their signature Rainmaker Plan and SBA lending support. The company's commitment to entrepreneurship goes beyond numbers — it's about helping people achieve independence, stability, and long-term growth. Ali's marketing approach aligns with that mission. By integrating creative strategy with practical execution, she helps franchisors and franchisees navigate challenges in visibility, recruitment, and retention. Her belief in collaboration and community has made her a strong advocate for empowering women in franchising, both through her work at Benetrends and her leadership with the International Franchise Association's Women's Franchise Committee. As an incoming Chair of the committee, Ali is helping pave the way for more women to find opportunities in leadership, ownership, and influence within the franchise industry. Her work demonstrates how franchise marketing can be a vehicle for change — not only driving business results but also creating a more inclusive and diverse community of entrepreneurs. In an era where consumers demand authenticity and connection, Ali's perspective on franchise marketing reminds business owners that success isn't just about selling a product. It's about building relationships, aligning brand purpose with customer values, and giving people a reason to believe in the businesses they support. For franchise brands and entrepreneurs alike, her message is clear: effective marketing starts with clarity, consistency, and connection. When combined with the right funding foundation and strategic leadership, those elements create a roadmap for sustainable growth. Franchise marketing continues to evolve, and leaders like Ali Kraus are shaping what comes next — a future defined by innovation, inclusion, and purpose-driven progress. Through her work at Benetrends Financial and her commitment to empowering women across the franchise landscape, she continues to show what's possible when vision and leadership come together. Watch the full episode on YouTube. Join Fordify LIVE every Wednesday at 11 a.m. Central on your favorite social platforms and catch The Business Growth Show Podcast every Thursday for a weekly dose of business growth wisdom. About Ali Kraus Ali Kraus is the Chief Marketing Officer at Benetrends Financial, where she leads brand development, marketing strategy, and franchise growth initiatives. A passionate advocate for women in franchising, Ali serves as the incoming Chair of the International Franchise Association's Women's Franchise Committee. She has been recognized as a Top Franchise Influencer and one of 1851 Magazine's Young Ones to Watch. Her expertise in franchise marketing, digital strategy, and leadership has made her a respected voice in the industry and a driving force for innovation and inclusion. Learn more about her work at Benetrends.com About Ford Saeks Ford Saeks is a Business Growth Accelerator who has helped generate more than a billion dollars in sales worldwide, working with companies from start-ups to Fortune 500s. As President and CEO of Prime Concepts Group, Inc., he specializes in helping businesses attract loyal customers, expand brand awareness, and drive innovation. An entrepreneurial powerhouse, Ford has founded more than ten companies, authored five books, and been awarded three U.S. patents. His expertise also extends to artificial intelligence and marketing innovation, where he is recognized for training teams on how to use AI tools to enhance operations, improve customer engagement, and increase profitability. As the creator and host of Fordify LIVE! and The Business Growth Show Podcast, Ford continues to share insights that help leaders accelerate results, strengthen their brands, and future-proof their organizations. Learn more at ProfitRichResults.com and watch his TV show at Fordify.tv

In this episode, I sat down with Lisa Horner, Chief Marketing Officer at AppFolio - LIVE at the AppFolio FUTURE Conference. We talked about what's actually working in property management marketing today, digging into AI hype vs. real impact, why understanding your customer beats clever tactics, and how to market without sounding like… well, a marketer.Lisa shares how AppFolio stays close to operators (literally - engineers on the tradeshow floor), why branding starts with asking “who are we?” and “what do we care about?”, and how the best marketing campaigns begin with deep empathy and strategic constraints.We also touch on leadership transitions, the role of experimentation, and how business owners can prepare for AI-powered change (without panicking).We discuss:(00:00:00) - Intro(00:01:44) - AI in Property Management(00:06:03) - Marketing Strategies in the AI Era(00:09:17) - Understanding Customer Needs(00:16:31) - Sponsor - PropertyManagement.com(00:20:53) - Leadership and Management Insights(00:30:41) - Reflecting on Personal Beliefs and Values(00:30:53) - The Fear of Defining Your Brand(00:31:33) - Strategic Planning and Constraints(00:32:16) - The Importance of Targeted Marketing(00:33:00) - Sponsor - RentEngine(00:34:54) - The Impact of AI on SEO and Digital Marketing(00:37:47) - Embracing Experimentation in Marketing(00:40:23) - Understanding Your Customer Base(00:46:45) - Balancing Inbound and Outbound Marketing(00:49:15) - Leveraging Technology for Business Growth(00:55:34) - The Role of Marketing Beyond Lead Generation(00:57:21) - Conclusion and Final ThoughtsLearn more and connect with Lisa here: Lisa on LinkedInAppFolioLearn more & connect with me here:⁠⁠⁠Crane⁠⁠⁠, the private community for property management business owners.⁠⁠⁠My Free PM Newsletter⁠⁠⁠⁠⁠⁠RL Property Management⁠⁠⁠ 

If you are Canadian, and you hear the words Tim Hortons, you conjure up a wide and deep range of emotions. Few brands inspire the kind of passion that Tim Hortons does in Canada. With nearly 6,000 restaurants in 22 countries, the 60-year-old brand continues to grow like a startup while holding a special place in Canadian culture. In this week's episode of The CMO Podcast, Jim sits down with Hope Bagozzi, Chief Marketing Officer of Tim Hortons, to discuss what it takes to steward such an iconic brand.From her early career in psychology and executive recruiting in New Zealand, to 15 years at McDonald's Canada, to now leading marketing at Tims, Hope brings a unique perspective on brand storytelling and customer connection. Recorded as part of the Next Gen CMO Academy at Deloitte University, this conversation explores the emotional power of brands, sustaining growth across decades, and the art of keeping a beloved brand fresh.---This week's episode is brought to you by Deloitte.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

I'm excited to have Andie Crosby join me for a two-part series. In Part 1 today, we dive into why cardiovascular health is the number one longevity lever for women and how it is often ignored until it is too late. We explore the critical role of the endothelial glycocalyx, a microscopic life-sustaining structure that is essential for vascular integrity, the inflammation response, and nutrient delivery.  In Part 2 next week, we will cover how nitric oxide supports energy, sexual vitality, and even skin radiance, and factors that could damage the ability to produce it naturally.  How to Protect and Support the Endothelial Glycocalyx Reduce stress  Manage blood sugar   Prioritize sleep Meditate  Take clinically researched supplements.   Monitor your cardiovascular health with diagnostics and lifestyle tracking to catch and reverse arterial aging before it starts to progress. Bio: Andie Crosby Andie Crosby is a seasoned business leader and passionate advocate for health and longevity.  After decades leading marketing and brand development for companies like Nike, Apple, and Procter & Gamble, her focus shifted in her 40s when she experienced firsthand the impact of hormonal changes, inflammation, and the power of nutrition to transform health.  A simple elimination diet revealed how profoundly food and lifestyle impacted her well-being, sparking a deep curiosity about health and healing.  This led her to the Institute for Functional Medicine, where she became the first Chief Marketing Officer.  Over ten years, Andie built IFM's marketing and partnerships teams, driving a 13-fold increase in practitioner education and advancing personalized, systems-based care.  Today, as President of Calroy Health Sciences, Andie leads innovation in cardiovascular and joint health.  Her mission is to raise awareness of the vascular system's foundational role - not only in disease prevention, but also in longevity, brain health, and performance. She believes we have the tools to change the trajectory of our healthspan and empowers people to take control by asking the right questions.  Andie brings a relatable, purpose-driven perspective on living longer, better, and embracing midlife as a powerful opportunity for health transformation.  In this episode: Why traditional health measures do not always reveal hidden cardiovascular risks The value of vascular age testing to uncover silent inflammation and plaque in arteries How lifestyle and stress factors can silently impact heart health over time. How perimenopause and hormonal changes dramatically increase cardiovascular risk in women Why cardiovascular disease is often overlooked until it's too late What advanced diagnostics can reveal beyond a standard blood panel How emerging knowledge about the endothelial glycocalyx is reshaping our understanding of vascular health The benefits of supplements, meditation, stress management, and improving your diet to reverse arterial aging Links and Resources: ⁠⁠Your Longevity Blueprint Omega 3s – 60 capsules ⁠https://yourlongevityblueprint.com/product/coq10-100-mg/ Guest Social Media Links: Calroy Health Sciences on Instagram Calroy Health Sciences on Facebook Relative Links for This Show: Use this link for 10% off (And a Free Bag of Oral Microbiome Gum) Follow Your Longevity Blueprint  On Instagram| Facebook| Twitter| YouTube | LinkedIn Get your copy of the Your Longevity Blueprint book and claim your bonuses here Find Dr. Stephanie Gray and Your Longevity Blueprint online   Follow Dr. Stephanie Gray  On Facebook| Instagram| Youtube | Twitter | LinkedIn Integrative Health and Hormone Clinic Podcast production by Team Podcast

What We Are Sipping On: 2022 Chardonnay, Parra Wine Co. Episode Description In this powerful and heartfelt episode of The Wine & Chisme Podcast, Jessica sits down with Vanessa Vigil, Chief Marketing Officer at nglMitú, a leading digital media brand dedicated to elevating Latiné voices and culture. Vanessa shares her personal journey into media, the evolution of nglMitú, and the responsibility and joy that come with telling authentic stories from across the Latiné diaspora. From combating stereotypes to celebrating our community's joy, creativity, and complexity, Vanessa breaks down how nglMitú uses storytelling to shift narratives in mainstream media — and why representation behind the scenes matters just as much as what appears on screen. Grab your glass and settle in — this conversation is honest, empowering, and full of the cariño and cultura you expect from Wine & Chisme. Key Takeaways Authentic storytelling is a responsibility, not a trend. Vanessa shares why nglMitú centers lived experience, community insight, and nuance in every project. Diversity within the Latiné community must be acknowledged and celebrated. One narrative can't represent an entire diaspora — and nglMitú reflects that through multiple creators and voices. Representation behind the scenes matters. Hiring Latiné creatives, writers, and decision-makers directly impacts the stories that reach the public. Community is a superpower in media. nglMitú's success stems from building trust and creating content that resonates across generations. Brands and partners play a role. Vanessa explains how collaborative opportunities can elevate Latiné creators instead of stereotyping them. Latiné joy is revolutionary. Telling stories that highlight our humor, brilliance, resilience, and love shifts culture more than people realize.

Send us a textOn this week's episode of the WTR Small-Cap Spotlight, Ben Richardson, CEO of Sulnox Group (US OTC: SNOXF) (UK ISDX: SNOX), joined Tim Gerdeman, Vice Chair & Co-Founder and Chief Marketing Officer of Water Tower Research, and Peter Gastreich, Energy and Sustainable Investing Analyst at Water Tower Research to discuss: 1) the company's patented organic fuel conditioner that improves combustion, reduces fuel costs and emissions, and enhances performance and cleanliness for all engine types; 2) how the technology helps customers achieve immediate cost and environmental benefits without retrofitting; 3) the massive addressable market that covers all liquid hydrocarbon fuels worldwide; 4) current traction and large demonstrated cost savings in the marine sector and other industries; 5) strategic growth involving global patents and partnerships, leveraging distributors and scalable manufacturing; and 7) opportunity in monetizing carbon credits.

Can artificial intelligence drive the ability to be more human? This week on Medical Spa Insider, AmSpa founder Alex Thiersch sits down with Rachel Sanders, MBA, Chief Marketing Officer of Rhodium Software (Rhodium.is.beauty). Sanders, whose career evolved from investment banking to wellness entrepreneurship, describes how Rhodium uses AI to help clinics drive growth so they can focus on the human connection at the heart of every patient interaction. Listen for: What Rhodium is and how it makes your EMR smarter; Five core areas Rhodium automates: retention, loyalty, analytics, workflows, and communications; How Rhodium simplifies scheduling and campaign building; Why ease of use is critical for med spa tech adoption; Why AI-native platforms outperform retrofitted tech; Rhodium's growth and its mission to support human-first care; Using trained AI to answer aesthetic questions after hours; The future of aesthetics, women's health and the client experience. -- Music by Ghost Score

How are AI-powered Interactions Transforming Daily Customer Experiences  Shep interviews Tifenn Dano Kwan, Chief Marketing Officer at Amplitude. Tifenn talks about how AI and digital analytics are redefining customer experience through hyper-personalization and authentic interactions.  This episode of Amazing Business Radio with Shep Hyken answers the following questions and more:    What inflection points in technology have most impacted customer experience in the digital era?  What is hyper-personalization?  How has artificial intelligence transformed digital customer experiences?  What future trends in AI could most impact customer service and experience?  Should companies be transparent with customers about using AI-powered services?  Top Takeaways:    Artificial Intelligence has become one of the biggest game-changers for customer experience. It helps companies remove friction, enabling customers to get help faster and solve problems more easily.  Embracing new tech in CX is about finding ways to make life easier for your customers. Moments like the rise of the web, and the growth of AI mark big turning points that companies must adapt to. Being open to change lets businesses create better experiences for customers and stay ahead of the competition.  Customers want to be treated as individuals, not just a number. Personalization, especially when powered by AI, helps match customers with products, recommendations, or solutions that really fit them.   AI can deliver hyper-personalized experiences that keep people engaged and coming back. But, businesses need to remember that personalization that feels authentic and respectful is what really wins customers over.  Customers prefer when companies are transparent, especially about processes that impact their experiences. Modern customers can easily spot fake or insincere messages. Being authentic means communicating honestly and being open about how technology, like AI, is being used to serve them.   Your AI is only as good as your data. If the information going into the system is wrong or messy, the results might mislead both the company and the customer! Good data leads to smart decisions and better customer outcomes.  Whenever there's a major technological change, there's always concern about job losses. While AI can take over some tasks that used to require humans, it also creates new work opportunities. New jobs and skills will be in demand, especially in areas that support or expand what AI can do.   The future of work is about adapting, learning, and growing alongside technology, not competing against it.  Plus, Shep and Tifenn discuss use cases and opportunities for AI to improve the customer experience. Tune in!  Quotes:   "The goal of AI is to remove fiction and deliver delightful, seamless, and outcome-driven experiences for their customers."  "Hyper-personalization is personalization at scale. The more in touch we are with our customers, the more likely we are to drive conversions."  "AI is only as good as your data. If you have the wrong data, then you will have the wrong output. It is going to mislead you. More importantly, it will mislead your customers."  "Embrace what's next. We are going to see significant evolution in the world of AI. Don't be afraid to experiment and test."    About:    Tifenn Dano Kwan is the Chief Marketing Officer at Amplitude. Before working at Amplitude, she was CMO at Collibra, Dropbox, SAP Ariba, and SAP Fieldglass.  Shep Hyken is a customer service and experience expert, New York Times bestselling author, award-winning keynote speaker, and host of Amazing Business Radio.    Learn more about your ad choices. Visit megaphone.fm/adchoices

DZ is back today after dealing with some family issues. Alley asks for advice after her son spent her money without her knowledge. They get all the secrets out of Summerfest when the Chief Marketing Officer, Jerrod Woods, stops by. Who else is playing next summer? Who turned them down? Who are they still trying to book? They discuss shaving your beard after Jelly Roll goes viral for shaving his face--for the first time in 10 years! Saucy Saundra asks if she's the jerk for screwing over her Situationship after he lied to her.

How Soundtrack Is Revolutionizing Music Licensing and Boosting Artist Revenue With Lisa Farris from Soundtrack Join us on the latest episode of the 'MUBUTV Music Business Insider Podcast' as Lisa Farris, Chief Marketing Officer of Soundtrack, unveils how AI-powered music curation and transparent music licensing are creating new revenue streams for artists and stronger connections between brands and customers. Learn why 79% of businesses still play music illegally, how education and advocacy are reshaping the future of commercial music usage, and why creators need to pay attention to the compliance gap. Essential viewing for any music professional or brand interested in music and technology! #MusicLicensing #MusicTech #AIinMusic #MusicBusiness #Soundtrack #MusicDiscovery #BrandExperience ✨ Our mission here at MUBUTV is to help independent artists and music business professionals of the future to educate, empower and engage their music career.

Financial institutions are critical to the economic development of our communities. I've also learned that banks and credit unions are not all the same. Joining Chris to share the LAFCU story, and some new endeavors, are two of LAFCU's executive team: Robyn Howell, Executive Vice President and COO, and Kelli Ellsworth Etchison, Chief Marketing Officer and Chief Diversity Officer for LAFCU who is also the CEO of StableCommunities Foundation!

Playing the victim keeps you stuck. Adam Marburger shares why forgiveness, of others and of yourself, is the key to breaking free from the victim mindset. You can't grow if you're still blaming.Global Dealer Solutions offers a network of high-performance providers while remaining product agnostic. Knowing which tools to deploy makes a big difference. Having a trusted adviser; priceless. Schedule your complimentary consultation today. https://calendly.com/don-278. BE THE 1ST TO KNOW. LIKE and FOLLOW HERE www.linkedin.com/company/fixed-ops-marketinghttps://www.youtube.com/channel/@fixedopsmarketingGet watch and listen links, as well as full episodes and shorts: www.fixedopsmarketing.com/wtfJoin Managing Partner and Host, Russell B. Hill and Charity Dunning, Co-Host and Chief Marketing Officer of FixedOPS Marketing, as we discuss life, automotive, and the human journey in WTF?!#podcast #automotive #fixedoperations

Ready to trade burnout for a life that actually fits? In this empowering episode, Shannon Russell talks with Dani Cee, a former Chief Marketing Officer who walked away from a 20-year corporate career to launch the Happy Life Agenda and work as an empowerment consultant. Dani shares the moment she knew the 9–5 was costing her everything, how journaling, faith, and clarity guided her exit, and the simple pillars she now uses to help women design a happier second-act career. If you're a working mom craving work–life balance, purpose, and flexibility, this conversation is your roadmap to a smart, values-aligned career change.Key Takeaways:Career Change After Burnout: Why Dani left a high-pressure marketing leadership/CMO role to become an entrepreneur.Happy Life Agenda Framework: The four pillars—openness, clarity, connection, purpose—for designing a life and business you love.Practical Exit Steps: How journaling, devotion/meditation, and networking coffee chats created clarity before resigning.Working Mom Priorities: Building a business that supports family time, presence, and flexibility (without losing income goals).Avoid the Shiny-Object Trap: Validate ideas so you don't recreate the same misery in a new job or business.Faith & Mindset: Using stillness to make bold decisions—and allowing space for the grief that can follow a big career pivot.What's Next: Local workshops and events with built-in childcare so moms can learn, connect, and grow.SHOW NOTES:https://secondactsuccess.co/223Connect with Dani Cee:https://happylifeagenda.com/https://happylifeagenda.com/podcasts/https://www.instagram.com/happylifeagenda/-----------Tell us what you think and what you want to hear on the podcast! You are listening to the Top 2% globally ranked podcast Second Act Success!CONTACT Shannon and share your feedback about what you'd like to hear on the podcast! https://secondactsuccess.co/contact Book a FREE Strategy Call with host and business coach Shannon Russell - https://www.calendly.com/second-act-success/coaching-strategyWork with Shannonhttps://secondactsuccess.co/coaching FREE Resourceshttps://secondactsuccess.co/resources READ Shannon's Book - Start Your Second Act: How to Change Careers, Launch a Business, and Create Your Best Life https://startyoursecondact.com. LISTEN to the How To Quit Your Job and Start A Business Podcast! https://secondactsuccess.co/listenLET'S CONNECT!Instagram - https://instagram.com/secondactsuccessLinkedIn- https://www.linkedin.com/in/shannonrussellcoach *Want to be a guest on Second Act Success Podcast? Send Shannon Russell a message on PodMatch,...

"No matter what your walk of life is, you will be able to impart a lesson that is relatively universal, that people who do something totally different will likely be able to take away and apply to their day to day life." -John De Goey   David Margolin is a global marketing leader, strategist, and growth accelerator. He is currently the Chief Marketing Officer at Unilog, where he drives growth marketing, brand strategy, and business impact through Human-Augmented Composable Supply Chain Operating Systems. Previously, David served as Global CMO at Netafim, leading marketing transformation across 130 countries and implementing AI-powered strategies to boost demand generation, digital marketing, and global team performance. He has also held senior marketing leadership roles at Kramer Electronics, RADVISION/Avaya, and other global companies, building high-performing teams and delivering measurable business results. David is recognized for combining data-driven insights, storytelling, and innovation to position marketing as a core driver of business growth. Website: https://unilog.company/ LinkedIn:  https://www.linkedin.com/in/davidmargolin/ YouTube: https://www.youtube.com/@Unilog-Supply-Chain-Management   John De Goey is a portfolio manager, author, and industry thought leader dedicated to putting clients first. As a Portfolio Manager at Designed Securities, he helps families reach their financial goals while providing a high-quality, accessible investment experience. A Certified Financial Planner (CFP), Certified Investment Manager (CIM), and FP Canada FELLOW, John emphasizes education, transparency, and evidence-based strategies over market timing or risky bets. He has been twice named one of Canada's Top 50 Advisors and is the 2017 recipient of the Donald J. Johnston Award for his lifetime contributions to financial planning. In this episode, John shares his perspective on building client-focused investment strategies, the importance of professionalism in financial advising, and how families can achieve meaningful financial outcomes. Website: https://www.johndegoey.ca/ LinkedIn: https://www.linkedin.com/in/johndegoey/   In this episode, John and David explore how expertise, strategy, and innovation intersect to create meaningful impact—whether helping families reach their financial goals or driving business growth on a global scale. They share practical insights on building trust, leveraging data, and making decisions that deliver real-world results.   Apply to join our marketing mastermind group: https://notypicalmoments.typeform.com/to/hWLDNgjz Follow No Typical Moments at: Website: https://notypicalmoments.com/ LinkedIn: https://www.linkedin.com/company/no-typical-moments-llc/ YouTube: https://www.youtube.com/channel/UC4G7csw9j7zpjdASvpMzqUA Instagram: https://www.instagram.com/notypicalmoments Facebook: https://www.facebook.com/NTMoments

"No matter what your walk of life is, you will be able to impart a lesson that is relatively universal, that people who do something totally different will likely be able to take away and apply to their day to day life." -John De Goey   David Margolin is a global marketing leader, strategist, and growth accelerator. He is currently the Chief Marketing Officer at Unilog, where he drives growth marketing, brand strategy, and business impact through Human-Augmented Composable Supply Chain Operating Systems. Previously, David served as Global CMO at Netafim, leading marketing transformation across 130 countries and implementing AI-powered strategies to boost demand generation, digital marketing, and global team performance. He has also held senior marketing leadership roles at Kramer Electronics, RADVISION/Avaya, and other global companies, building high-performing teams and delivering measurable business results. David is recognized for combining data-driven insights, storytelling, and innovation to position marketing as a core driver of business growth. Website: https://unilog.company/ LinkedIn:  https://www.linkedin.com/in/davidmargolin/ YouTube: https://www.youtube.com/@Unilog-Supply-Chain-Management   John De Goey is a portfolio manager, author, and industry thought leader dedicated to putting clients first. As a Portfolio Manager at Designed Securities, he helps families reach their financial goals while providing a high-quality, accessible investment experience. A Certified Financial Planner (CFP), Certified Investment Manager (CIM), and FP Canada FELLOW, John emphasizes education, transparency, and evidence-based strategies over market timing or risky bets. He has been twice named one of Canada's Top 50 Advisors and is the 2017 recipient of the Donald J. Johnston Award for his lifetime contributions to financial planning. In this episode, John shares his perspective on building client-focused investment strategies, the importance of professionalism in financial advising, and how families can achieve meaningful financial outcomes. Website: https://www.johndegoey.ca/ LinkedIn: https://www.linkedin.com/in/johndegoey/   In this episode, John and David explore how expertise, strategy, and innovation intersect to create meaningful impact—whether helping families reach their financial goals or driving business growth on a global scale. They share practical insights on building trust, leveraging data, and making decisions that deliver real-world results.   Apply to join our marketing mastermind group: https://notypicalmoments.typeform.com/to/hWLDNgjz Follow No Typical Moments at: Website: https://notypicalmoments.com/ LinkedIn: https://www.linkedin.com/company/no-typical-moments-llc/ YouTube: https://www.youtube.com/channel/UC4G7csw9j7zpjdASvpMzqUA Instagram: https://www.instagram.com/notypicalmoments Facebook: https://www.facebook.com/NTMoments

Facing the tall task of taking on Oklahoma City on the second night of a back-to-back, the shorthanded Hornets fell 109-96. Sam Farber and Rob Longo break down the contest, and as Buzz City debuted the Hooper's Paradise uniforms and court, Sam is joined by Seth Bennett, Chief Marketing Officer at Hornets Sports and Entertainment, to discuss the inspiration behind the jerseys, as well as future City Edition uniforms and courts we can see in the future.

In this “Leaders in Healthcare” edition of Lessons in Leadership, Steve Adubato and Mary Gamba are joined by Opeyemi O. Oluwole, SVP, Chief Marketing Officer, Hackensack Meridian Health, about the rapidly evolving healthcare marketing landscape, AI and trust and leadership. Then, Steve talk with Paul Di Maio, President & CEO, Delta Dental of NJ; Dr. … Continue reading Lessons in Leadership: Opeyemi Oluwole / Paul Di Maio, Dr. Nellista Bess and Yana Zaydel

Every CMO faces the same question: how do you balance long-term brand equity with short-term performance marketing?In the fifth episode of The Brand Builder's Playbook, hosts Jim Stengel and Ryan Barker, along with guest co-host Lindsey Wehking, tackle one of the most heated debates in modern marketing: brand versus performance. Is short-term activation enough, or does long-term brand building ultimately win?This week's guest is Andrea Brimmer, Chief Marketing and PR Officer at Ally, who has spent nearly two decades transforming Ally from a regional bank into one of America's most admired challenger brands. Andrea shares the inside story of launching the Ally brand, driving growth through bold, customer-centric marketing, and proving that financial services can stand for transparency and trust. The conversation explores how to build brands people truly love, balance creativity with measurable results, and use brand purpose as a competitive advantage.“We have to stop calling it brand versus performance. It's demand generation and demand capture. And you can't have one without the other.” — Andrea BrimmerIf you've ever wondered how to build a brand that punches above its weight, Andrea's playbook is one you won't want to miss.—Download this week's worksheet: https://bit.ly/4hFTZ7WRead about upcoming episode topics and guests here: https://bera.ai/podcast/See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Download our “Tell a Better Story, Win Better Clients” E-book at https://working-towards.com/Dr. John Heinlein, Chief Marketing Officer at Sonatus, a global leader in vehicle software powering the shift toward software defined vehicles (SDVs) and AI-driven automotive innovation.John brings a unique blend of deep engineering expertise — with degrees from Carnegie Mellon University and a Ph.D. in Electrical Engineering from Stanford — and more than two decades of senior leadership across marketing, automotive technology, business development, and system architecture.We dig into:• How SDVs work and why vehicles are becoming more like data centers• The transition from 150+ hardware ECUs to flexible, upgradeable software platforms• How automakers harness vehicle data, intelligence, and AI to improve performance• The infrastructure needed to support next generation automotive experiences• The explosive role of AI in vehicle optimization, diagnostics, and personalization• Why the automotive industry is attracting top engineering talent again• Sonatus' rapidly growing footprint in more than 5 million production vehicles (soon to be 6 million)• The behind-the-scenes look at building a modern automotive software stackJohn also hosts The Garage by Sonatus, where he interviews top minds in vehicle software and mobility innovation.⸻Guest LinksWebsite: https://www.sonatus.com/LinkedIn: https://www.linkedin.com/in/johnheinlein/The Garage Podcast (YouTube): https://www.youtube.com/playlist?list=PL02SS1Fp5GCjBUmXe4eTnEVdDLDViQXR2

What's going to separate the winners from everyone else in 2026? Are you focusing on the fundamentals that actually move the needle?  In this conversation with our returning guest, Mike Riccio of More Than Miles Consulting, we discuss why success in this market comes down to trust, execution, and relationships, not chasing every shiny opportunity! Mike and I dig into controlling the controllables, dialing in your sales plan, tightening up your messaging, and building a culture that actually performs regardless of tariffs, rates, or the economy.  We also cover utilizing technology as a tool, the importance of knowing your cost to serve, so you can stop selling yourself into the ground, why disciplined pricing and clear deadlines for unprofitable accounts are critical for a volatile 2026 cycle, strengthening carrier relationships through consistent communication, honest lane reviews, and building trust so capacity doesn't disappear when the market tightens.  At the end of the day, the freight industry rewards smart planning, strong operations, and transparency, and the companies that focus on those fundamentals are the ones who'll win in the long term. Always tune in!   About Michael Riccio Mike Riccio is Founder and CEO of More Than Miles Consulting, LLC. The firm helps Third Party Logistics (3PL) providers and Transportation Brokers develop strategies and tactics to achieve their business goals. With 35-plus years of experience in transportation and logistics, Riccio is uniquely qualified to guide each client through the process of charting its course to profitable and sustainable growth. Prior to launching More Than Miles Consulting, Riccio was Chief Marketing Officer for Leonard's Express, a leading transportation services provider that offers refrigerated trucking, dry van, warehousing, and freight brokerage services across the United States and Canada. Riccio also served as Vice President of Sales for Leonard's Express, where he helped the leadership team build Leonard's from ground zero to a $350M business between 2001 to 2015. Riccio serves as Chairman of the Transportation Intermediaries Association (TIA) and is a Certified Transportation Broker. Riccio is a Board member of the Canandaigua Emergency Squad, where he serves as treasurer. Riccio earned his bachelor's degree in Business Administration from the University of Dayton. He and his wife Kim have two daughters and two grandchildren. They currently reside in Canandaigua, NY.   Connect with Mike Website: https://www.morethanmilesconsulting.com/  Email: mike@morethanmilesconsulting.com  LinkedIn: https://www.linkedin.com/in/mike-riccio-5a8a4bb/  

Send us a textHear about the latest dynamic developments in the therapeutic psychedelics sector in our latest WTR Healthcare Happenings x Small-Cap Spotlight crossover episode. Tim Gerdeman, Vice Chair & Co-Founder and Chief Marketing Officer at WTR, and Robert Sassoon, WTR's Senior Healthcare Analyst, discuss the October's fundraising activity surge; what has contributed to renewed investor confidence; comparisons with the hype-driven cycle of 2021; impact on valuations in the sector; and sustainability of the positive trend going into 2026.  

Adam Marburger shares how a single unpaid social media post brought in more applicants than Indeed. With a 74% recruiting return rate, social recruiting is changing the game.Global Dealer Solutions offers a network of high-performance providers while remaining product agnostic. Knowing which tools to deploy makes a big difference. Having a trusted adviser; priceless. Schedule your complimentary consultation today. https://calendly.com/don-278. BE THE 1ST TO KNOW. LIKE and FOLLOW HERE www.linkedin.com/company/fixed-ops-marketinghttps://www.youtube.com/channel/@fixedopsmarketingGet watch and listen links, as well as full episodes and shorts: www.fixedopsmarketing.com/wtfJoin Managing Partner and Host, Russell B. Hill and Charity Dunning, Co-Host and Chief Marketing Officer of FixedOPS Marketing, as we discuss life, automotive, and the human journey in WTF?!#podcast #automotive #fixedoperations

Curious about the importance of music for your child?In this episode, Esther Bertram joins me to discuss Mini Maestros' mission of nurturing young minds through musical learning. We talk all about how music enriches your child's brain, setting them up for a lifetime of success. Esther Bertram has served as Chief Marketing Officer at Mini Maestros for over 10 years. As a professional singer/songwriter, she brings a unique understanding of the powerful role music plays in young children's brain development.Learn more about Mini Maestros programs, courses and offerings. You can also check out all the work they do on Instagram. ⁠Ready to Adopt the 4 C's of Collaborative Discipline?⁠⁠⁠Grab your free download and embrace connection before correction! Get it ⁠⁠⁠here.⁠⁠November 13, 2025Episode 290How Music Builds Your Child's Brain for a Lifetime of Success with Esther Bertram from MiniMaestrosAbout Your Host: Cara Tyrrell, M.Ed. is a mom or three, early childhood author, parent educator, and founder of Core4Parenting. A former preschool and kindergarten teacher with degrees in ASL, Linguistics, and Education, she created the Collaborative Parenting Methodology™ to help parents, caregivers, and educators understand the power of intentional language in shaping a child's identity, confidence, and future success.As host of the top-ranking podcast Transforming the Toddler Years, Cara blends science and soul to show adults how to “talk to kids before they can talk back,” turning tantrums into teachable moments and everyday challenges into opportunities for connection. She is also the author of the forthcoming book Talk to Them Early and Often, a guide for raising emotionally intelligent kids who thrive in school and life.Be the First to Know When Talk to Them Early and Often is Available For Preorder. Get on the list ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here⁠⁠!⁠ ⁠⁠⁠⁠⁠⁠⁠⁠Interested in being a guest on the podcast? We'd love to hear from you! Complete the ⁠⁠⁠⁠⁠Guest Application form⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠⁠⁠.⁠⁠⁠⁠⁠

Send us a textTune in to the latest WTR Small-Cap Spotlight Flashcast! Join Tim Gerdeman, Vice Chair & Co-Founder and Chief Marketing Officer at WTR, and Peter Gastreich, Senior Energy Transition and Sustainability Analyst, as they discuss Ocean Power Technologies (OPTT) including: 1) how OPT evolved from wave energy solutions to integrated maritime domain awareness, combining renewble power, vehicles, and AI-driven software; 2) key markets like defense, offshore energy, climate research, and the emerging blue economy in the U.S. and internationally; 3) OPT's proprietary tech, partnerships, and certifications and how these set it apart with its government and industry clients; 4)  how OPT is managing growth amidst challenges like regulatory uncertainty, lengthy sales cycles, and rising competition; and 5) OPT's surging backlog and pipeline positioning the company for strong future execution under its experienced leadership. 

Send us a textTune in to the latest WTR Small-Cap Spotlight Flashcast! Join Tim Gerdeman, Vice Chair & Co-Founder and Chief Marketing Officer at WTR, and Peter Gastreich, Senior Energy Transition and Sustainability Analyst, as they discuss Ocean Power Technologies (OPTT) including: 1) how OPT evolved from wave energy solutions to integrated maritime domain awareness, combining renewble power, vehicles, and AI-driven software; 2) key markets like defense, offshore energy, climate research, and the emerging blue economy in the U.S. and internationally; 3) OPT's proprietary tech, partnerships, and certifications and how these set it apart with its government and industry clients; 4)  how OPT is managing growth amidst challenges like regulatory uncertainty, lengthy sales cycles, and rising competition; and 5) OPT's surging backlog and pipeline positioning the company for strong future execution under its experienced leadership.

Doug Zarkin, Chief Marketing Officer at Take 5 Oil Change and former CMO of Pearle Vision, joins Barbara Kahn and Dr. Americus Reed, II to discuss emotional branding through authenticity and creativity, while Matt Abrahams, Stanford Graduate School of Business lecturer, author of Think Faster, Talk Smarter, and host of Think Fast, Talk Smart: The Podcast, explains how to overcome anxiety, structure ideas, and communicate clearly under pressure. Hosted on Acast. See acast.com/privacy for more information.

November 13, 2025 ~ Krista Dalton Chief Marketing Officer at Tecovas joins Dan Gilbert and Mark Hollis in for Paul W Smith. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.

F&I professionals are missing a ton of opportunity in the service department. Learn how to unlock retention and revenue post-sale with Adam Marburger.Global Dealer Solutions offers a network of high-performance providers while remaining product agnostic. Knowing which tools to deploy makes a big difference. Having a trusted adviser; priceless. Schedule your complimentary consultation today. https://calendly.com/don-278. BE THE 1ST TO KNOW. LIKE and FOLLOW HERE www.linkedin.com/company/fixed-ops-marketinghttps://www.youtube.com/channel/@fixedopsmarketingGet watch and listen links, as well as full episodes and shorts: www.fixedopsmarketing.com/wtfJoin Managing Partner and Host, Russell B. Hill and Charity Dunning, Co-Host and Chief Marketing Officer of FixedOPS Marketing, as we discuss life, automotive, and the human journey in WTF?!#podcast #automotive #fixedoperations

As we're increasingly inundated with AI-generated content and algorithm-driven ads, what's more powerful: yet another new technology, or the authentic voice of the small business owner on the corner? Agility requires not just reacting to market shifts, but deeply understanding the very fabric of the communities you serve and having the conviction to amplify their voices over your own. It's about finding strength not in shouting louder, but in listening closer. Today, we're going to talk about how a brand can cut through an increasingly crowded market by turning its most loyal customers into its most powerful advocates. We'll explore the strategy of reasserting brand relevance through authentic, community-driven storytelling, and what it takes to execute this when competitors are focused on features and scale.To help me discuss this topic, I'd like to welcome Lindsey Irvine, Chief Marketing Officer at Square. About Lindsey Irvine Lindsey Irvine is the Chief Marketing Officer (CMO) at Square, the technology company that makes commerce and financial services easy and accessible. With nearly two decades of experience in marketing, strategy, and leadership across both large enterprises and fast-growing startups, Irvine is responsible for overseeing Square's global marketing efforts, driving brand awareness, customer engagement, and market growth around the world, all in service of the company's mission to empower businesses and entrepreneurs worldwide.Before joining Square, Irvine was CMO at Benchling, pioneer of the R&D Cloud powering the biotechnology industry. Prior to that, she spent nearly a decade at Salesforce, where she held several leadership roles, including global CMO for MuleSoft, and played a key part in developing go-to-market strategies across IoT, industry verticals, and cloud solutions. She is credited with driving high-impact global marketing strategies and helping position Salesforce as a leader in the enterprise software space. Lindsey Irvine on LinkedIn: https://www.linkedin.com/in/lindseyirvine/ Resources Square: https://squareup.com/us/en The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow Catch the future of e-commerce at eTail Palm Springs, Feb 23-26 in Palm Springs, CA. Go here for more details: https://etailwest.wbresearch.com/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

Amanda Cruise and Ash Patel interview Steven Wear, chief marketing officer of SSSE, about the firm's nationwide self-storage investments and how it's evolving the model through creative financing and energy innovation. Steven explains how SSSE focuses on secondary and tertiary markets to avoid oversaturation and zoning risks, and why they advocate for local moratoriums once they've entered a market. He discusses using substitution of collateral strategies to maximize returns on seller-financed deals, creating a self-sustaining capital engine. The conversation also explores how SSSE integrates solar power, geothermal, and potential data center partnerships to turn storage facilities into power-generating assets, revealing a forward-thinking vision for the future of self-storage. Steven WearCurrent role: Chief Marketing Officer, SSSEBased in: Chicago, IllinoisSay hi to them at: https://ssse.com/ | LinkedIn Alternative Fund IV is closing soon and SMK is giving Best Ever listeners exclusive access to their Founders' Shares, typically offered only to early investors. Visit smkcap.com/bec to learn more and download the full fund summary. Join us at Best Ever Conference 2026! Find more info at: https://www.besteverconference.com/  Join the Best Ever Community  The Best Ever Community is live and growing - and we want serious commercial real estate investors like you inside. It's free to join, but you must apply and meet the criteria.  Connect with top operators, LPs, GPs, and more, get real insights, and be part of a curated network built to help you grow. Apply now at⁠ ⁠⁠⁠www.bestevercommunity.com⁠⁠ Podcast production done by⁠ ⁠Outlier Audio⁠ Learn more about your ad choices. Visit megaphone.fm/adchoices

A repeated theme on this show is the goal of a well-lived life, and one of the ways Jim aims to live well is through working out. Moving your body, building strength, and finding balance are essential to living fully. Our guest this week on The CMO Podcast is helping millions of people do exactly that through one of the most ambitious brand transformations in the industry.Nicholas “Nic” Berglund is the Senior Vice President and Chief Creative Officer of Life Time, the company redefining what it means to be a fitness brand. Under Nic's creative leadership, Life Time has evolved from a gym chain into a “luxury wellness country club,” with more than 225 destinations across North America and a market cap near $3 billion. Before joining Life Time, Nic shaped campaigns for major brands like Cadillac, PepsiCo, and Gap, and even launched his own wellness venture. So tune in for our final episode captured at the Best Buy Studios, where Jim chats with a creative leader who starts the day off with a good workout. ---This week's episode is brought to you by Best Buy Ads.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Few people have had a front-row seat to travel's evolution like Dan Christian, former Chief Marketing Officer and Chief Digital Officer at The Travel Corporation, a billion-dollar global travel group. Now the host of The Travel Trends Podcast and founder of The Acceleration Team, Dan helps brands and travelers make sense of what's next. From generative AI and hyper-personalized planning tools to the surge of multi-day adventures, festival tourism, and a new generation seeking real-world connection over screens—this conversation unpacks the forces redefining why, where, and how we travel. For anyone building, booking, or dreaming about the next era of travel, Dan's insights offer a rare look at the innovations—and human stories—reshaping the industry's future.Become a supporter of this podcast: https://www.spreaker.com/podcast/globetrotters-podcast--5023679/support.

A great marketing engine doesn't run in a straight line. It spins, gathers speed, and builds momentum with every turn.That's the lesson of the flywheel, a framework that transforms scattered marketing efforts into a self-sustaining system of growth. In this episode, we explore how to turn that theory into reality with Nataly Kelly, Chief Marketing Officer at Zappi.Together, we unpack what B2B marketers can learn from building circular strategies that connect brand to demand, removing friction where it matters most, and compounding small wins into unstoppable momentum.About our guest, Nataly KellyNataly Kelly is CMO at Zappi. She has over 20 years of experience leading remote and global teams, and previously served 7 years as VP at HubSpot. She is a frequent contributor to Harvard Business Review, a published author of four books, keynote speaker on marketing, growth, and international expansion, and an award-winning leader. She has been named among the Top 50 CMOs on LinkedIn, as Marketing Executive of the Year, in the 40 under 40, and one of the Top 25 Content Marketers in Enterprise Software, as well as among the Women Worth Watching.What B2B Companies Can Learn From the Flywheel:Marketing is a flywheel, not a funnel. Marketers love funnels because they're measurable, but Nataly reminds us that the best marketing is circular, not linear. She says, “So often we have thought of marketing as like a linear funnel. But the flywheel's really where you turn the funnel on the side and then connect the top to the bottom.” In her model, brand, demand, land, and expand all feed each other in an ongoing loop. Marketing shouldn't be about one campaign that ends. It's about creating continuous energy that connects awareness to advocacy.Friction kills momentum. Velocity doesn't come from spending more, it comes from removing what slows you down. Nataly explains, “A general rule of thumb I've always used is the closer you get to someone's wallet, the more important it is to remove friction…. Every touchpoint is a chance to delight a customer.” In B2B marketing, the same rule applies: every confusing process, clunky message, or slow response is a brake on your flywheel. Smooth the path, and speed will follow.Small improvements compound into unstoppable growth. Marketers often look for a big splash, but Nataly says momentum comes from micro progress. Nataly asks, “What are the small things we can do to create uplift today and momentum today?... And those things add up.” Each small optimization—an improved touchpoint, a clearer message, a faster follow-up—removes friction and accelerates the flywheel. Consistency, not chaos, creates compounding power.Quote“Your brand voice is really how you decide to communicate with your customer. And that is not just what we typically consider marketing communications. It touches every part of the customer experience.”Time Stamps[00:55] Meet Nataly Kelly, Chief Marketing Officer at Zappi[01:09] Why Flywheels?[05:16] Role of Chief Marketing Officer at Zappi[07:30] What are Flywheels?[20:52] Understanding Market Dynamics and Customer Segmentation[22:11] Building and Maintaining a Flywheel Strategy[26:11] Content Marketing Success Stories[33:51] Leveraging LinkedIn for Effective Content Distribution[39:22] Final Thoughts and TakeawaysLinksConnect with Nataly on LinkedInLearn more about ZappiAbout Remarkable!Remarkable! is created by the team at Caspian Studios, the premier B2B Podcast-as-a-Service company. Caspian creates both nonfiction and fiction series for B2B companies. If you want a fiction series check out our new offering - The Business Thriller - Hollywood style storytelling for B2B. Learn more at CaspianStudios.com. In today's episode, you heard from Ian Faison (CEO of Caspian Studios) and Meredith Gooderham (Head of Production). Remarkable was produced this week by Jess Avellino, mixed by Scott Goodrich, and our theme song is “Solomon” by FALAK. Create something remarkable. Rise above the noise. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Cynne Paul Hayon is Chief Marketing Officer and Founder at Hex Colony. Hex Colony is the first-ever tech company in Butuan built by young experts offering a range of services including robotics, IoT, web development, and digital marketing. Helping businesses build future-ready IT infrastructures and processes. This episode is recorded live at Yspaces in BGC, Taguig. Yspaces is the official co-working and event space partner of Start Up Podcast PH.In this episode:01:12 Ano ang Hex Colony?05:21 What problem is being solved? 18:52 What solution is being provided? 29:45 What are stories behind the startup? 43:57 What is the vision? 50:32 How can listeners find more information?HEX COLONY Website: https://hexcolony.comFacebook: https://facebook.com/profile.php?id=61580389509760YSPACESWebsite: https://knowyourspaceph.comFacebook: https://facebook.com/yspacesphTHIS EPISODE IS CO-PRODUCED BY:Yspaces: https://knowyourspaceph.comApeiron: https://apeirongrp.comTwala: https://twala.ioSymph: https://symph.coSecuna: https://secuna.ioMaroonStudios: https://maroonstudios.comAIMHI: https://aimhi.aiCompareLoans: http://compareloans.phCHECK OUT OUR PARTNERS:Ask Lex PH Academy: https://asklexph.com (5% discount on e-learning courses! Code: ALPHAXSUP)Argum AI: http://argum.aiPIXEL by Eplayment: https://pixel.eplayment.co/auth/sign-up?r=PIXELXSUP1 (Sign up using Code: PIXELXSUP1)School of Profits: https://schoolofprofits.academyFounders Launchpad: https://founderslaunchpad.vcHier Business Solutions: https://hierpayroll.comAgile Data Solutions (Hustle PH): https://agiledatasolutions.techSmile Checks: https://getsmilechecks.comCloudCFO: https://cloudcfo.ph (Free financial assessment, process onboarding, and 6-month QuickBooks subscription! Mention: Start Up Podcast PH)Cloverly: https://cloverly.techBuddyBetes: https://buddybetes.comHKB Digital Services: https://contakt-ph.com (10% discount on RFID Business Cards! Code: CONTAKTXSUP)Hyperstacks: https://hyperstacksinc.comOneCFO: https://onecfoph.co (10% discount on CFO services! Code: ONECFOXSUP)UNAWA: https://unawa.asiaWunderbrand: https://wunderbrand.comDVCode Technologies Inc: https://dvcode.techNutriCoach: https://nutricoach.comUplift Code Camp: https://upliftcodecamp.com (5% discount on bootcamps and courses! Code: UPLIFTSTARTUPPH)START UP PODCAST PHYouTube: https://youtube.com/startuppodcastphSpotify: https://open.spotify.com/show/6BObuPvMfoZzdlJeb1XXVaApple Podcasts: https://podcasts.apple.com/us/podcast/start-up-podcast/id1576462394Facebook: https://facebook.com/startuppodcastphPatreon: https://patreon.com/StartUpPodcastPHPIXEL: https://pixel.eplayment.co/dl/startuppodcastphWebsite: https://phstartup.onlineThis episode is edited by the team at: https://tasharivera.com

Ryanair are making a full switch to digital boarding passes from today. We get all the details on this change for you with Dara Brady, Chief Marketing Officer with Ryanair.

Download our “Tell a Better Story, Win Better Clients” E-book at https://working-towards.com/Artificial intelligence is exploding — but can our power grid keep up?Josh Levine, Chief Marketing Officer at EnergySage, explains why renewable energy is the only realistic path forward to sustain the AI revolution.Josh's 20-year career spans the U.S. Army, Harvard Business School, Google, and Procter & Gamble. Today, he's leading EnergySage's mission to make clean energy simple, affordable, and accessible for everyone.

In this episode of The Real Build, I sit down with Cassi Hallam, Chief Marketing Officer of System Pavers, the nation's #1 outdoor remodeling company.With nearly two decades of experience leading high-performance teams and data-driven marketing strategies, Cassi shares how she helped transform System Pavers into a national brand built on trust, service, and innovation. We talked primarily about how to create marketing that connects with people on a deeper level.If you're a business owner, marketer, or leader who wants to grow without losing your values, this conversation is full of insights on what it really takes to scale a brand with purpose.Guest Info:Cassi HallamWebsite: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://systempavers.com/Host Info:Email: Bill@rkreiman.comCONNECT WITH ME ON SOCIAL MEDIA:▶︎ YOUTUBE | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/channel/UCxAdSxHN0dIXZPhA-6p1HYA ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠▶︎ INSTAGRAM | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/imbillreiman⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠▶︎FACEBOOK| ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/billy.reiman ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠▶︎ LINKEDIN | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/bill-reim...⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠▶︎ TWITTER | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://twitter.com/ImBillReiman⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠▶︎ WEBSITE | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.rkreiman.com⁠

This episode features Tami Cannizzaro, Chief Marketing Officer at Thryv, a software company helping small business owners run and grow their businesses with AI-powered tools. Tami shares how her team focuses on revenue first and builds marketing strategies around what drives impact for SMBs.She discusses the shift from traditional SEO to AEO and why speed and originality now define effective marketing. Key TakeawaysAEO and AI are redefining how customers find brands online: Learn how to optimize for AI-driven discovery so your brand appears in conversational search and LLM-generated results.Fresh, original content outperforms repurposed AI blogs: The fastest way to lose visibility is to sound like everyone else. Originality and recency are now ranking factors in AI search.First-mover advantage in AI tools can create outsized revenue impact: Early adopters capture learnings and market share before competitors adapt.Quote“Anytime there's something new in marketing, if you can be a first mover and jump on it before everyone else figures it out, there's a real opportunity to drive revenue from that.”Episode Timestamps(02:28) The Trust Tree: Supporting SMBs(17:12) The Playbook: ABM, AEO, and social ads (37:34) Quick Hits: Tami's Quick HitsSponsorPipeline Visionaries is brought to you by Qualified.com — the pipeline generation platform for revenue teams.Turn your website into a pipeline machine with PipelineAI. Engage and convert your most valuable visitors with live chat, chatbots, meeting scheduling, and intent data.Visit Qualified.com to learn more.LinksConnect with Ian on LinkedInConnect with Tami on LinkedInLearn more about ThryvLearn more about Caspian Studios Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Recorded live at the SaaS Summit in Amsterdam, this episode of the Grow Your B2B SaaS Podcast dives into a focused conversation with Mark Appel, Chief Marketing Officer at Sendcloud. As one of Europe's fastest-growing B2B SaaS platforms, Sendcloud operates across eight European markets, generating close to 60 million in annual recurring revenue with a team of about 450. In this discussion, Mark reveals how Sendcloud approaches international scaling, builds cross-functional go-to-market alignment, identifies and prioritizes compounding growth loops, and integrates AI agents across marketing and GTM operations. He also reflects on what he would do differently if he could rebuild a SaaS go-to-market motion from scratch, what early-stage founders should focus on to reach their first 10K MRR, and how to evolve from feature-led messaging to a brand-led narrative on the path to 10 million ARR.Key Timecodes(00:00) – Intro: Scaling B2B SaaS, Growth Loops & AI GTM 2026(01:10) – Guest Intro: Mark Appel, CMO of Sendcloud(01:39) – Company Snapshot: €60M ARR, 450 Employees, 8 Markets(02:20) – 2026 Focus: International SaaS Scaling Strategy(02:36) – Cross-Functional GTM: Marketing, Sales & CS Alignment(03:26) – GTM Motion: Hybrid PLG + SLG in B2B SaaS(03:39) – Finding Growth Loops Across 8 Countries(04:34) – Working Growth Loops: Demand to Revenue Flywheel(05:15) – Platform Network Effects: Merchants, Carriers & Partners(06:13) – Built-in Virality: Tracking Emails as Growth Channel(06:51) – Ad Break: Reditus Affiliate & Referral Growth(07:35) – AI for GTM 2026: AI SDRs & Marketing Agents(08:50) – AI Implementation: Challenges & Early Adoption(09:55) – Biggest GTM Shift: Retention, Expansion & Automation(10:22) – PLG in Product: Driving Adoption via In-App Prompts(11:40) – Rebuilding GTM: Cross-Functional Pods by Segment(12:41) – Segmentation: Startup to Enterprise Strategy(13:21) – Future Growth Loops: Consumer Visibility for SaaS(14:41) – 0 to 10K MRR: In-Market Demand & Search Campaigns(15:34) – 10K MRR to €10M ARR: Brand-Led SaaS Growth(16:03) – Connect with Mark Appel: LinkedIn & Email(16:18) – Outro & CTA: Subscribe, Sponsor & Learn via Reditus

Send me a text (I will personally respond)Are you struggling to differentiate your cybersecurity startup in a crowded market? Wondering how to build trust with buyers who have been burned by legacy DLP solutions? Debating whether to invest in brand early or focus on lead generation? In this episode, we dig into these challenges and explore how fresh thinking in DLP and brand strategy can accelerate growth for cybersecurity vendors.In this conversation we discuss:

In this week's episode of The FreightCaviar Podcast, we sat down Demi Ramon, Operations Director at Highway, and Michael Caney, Chief Commercial Officer at Highway, along with Reed Loustalot, Chief Marketing Officer at Truck Parking Club, to examine Highway's recently released report on Q3 freight fraud trends, today's risk environment, and outline how brokers, carriers, and shippers can each contribute to stronger protection measures.This week's episode is sponsored by FreightFlex, Augment Technologies Inc., and Highway.Interested in sponsoring our podcast? Send us an email at pbj@freightcaviar.com.

When Imen Zitouni started out, there was no Google. She literally taught Canadian businesses how to use a mouse. Fast forward twenty-five years, and she's the Chief Marketing Officer at Intact Insurance, leading one of the most ambitious rebrands in the industry from RSA Insurance to Intact and shaping how marketing, data and innovation work together in a company of 30,000 people.In this conversation, Imen joins Conor at Intact House in Dublin to talk about the twists and leaps that built her career. She tells the story of the seven PowerPoint slides that convinced CEO Charles Brindamour to start The Intact Lab, an experiment that began with seven people and now employs over a thousand specialists in data, AI and customer experience.She explains what innovation really looks like inside a business built on managing risk. how you protect teams so they can experiment, why “failing fast” only works if you decide fast, and what it takes to turn ideas into impact.You'll also hear how she applies the same mindset to marketing and why “Technology gives you speed. Storytelling gives you meaning.” As well as how the global Intact rebrand was “not a marketing project, but a company-wide one.” and why she believes creativity in insurance starts with culture, not slogans.It's an honest, practical conversation about leadership, experimentation, and brand building from one of Canada's most respected marketing executives recorded on the day the Intact name officially launched in Ireland, the UK and Europe02:30 – Teaching people how to use a mouse (and falling in love with the internet)04:50 – Lessons from agency life at Cassette06:20 – The late-night call that brought her into insurance08:00 – Finding purpose in a data-driven industry09:45 – “I have an idea”: how The Intact Lab began10:50 – Protecting teams to innovate13:40 – The 30-day rule and rapid prototyping15:10 – “Fail fast” only works with fast decisions17:30 – Moving from Chief Digital Officer to CMO20:10 – Mentorship and learning from Anne Fortin23:00 – “Technology gives you speed. Storytelling gives you meaning.”24:40 – The founders' story: building values before brand26:40 – Naming Intact and the red brackets27:30 – Rebranding RSA: “not a marketing project — a company-wide one”30:20 – Global consistency vs local freedom33:10 – When “witty” means different things in different markets37:00 – Building a household brand and resilient communities Hosted on Acast. See acast.com/privacy for more information.

"If your only role is cost management and processes, that's scary to me. The value of procurement is so much more than that." – Etosha Thurman, Chief Marketing Officer, Finance and Spend Management at SAP AI is rapidly changing procurement's mandate and the expectations that business leaders now have.  Technology is no longer just digitizing processes; it's opening the door to new operating models and deeper business impact. To thrive, procurement teams must deliver far more than savings. They must bring innovation, resilience, and data-driven influence to the table. In this episode, Philip Ideson welcomes Etosha Thurman, Chief Marketing Officer, Finance and Spend Management at SAP. Etosha's career spans sourcing at P&G to leading finance and procurement solutions at SAP. She shares stories and hard-earned insights on how AI is reshaping procurement, what it means for team structure, and why soft skills matter more than ever. Whether you're exploring practical use cases for AI or looking to reposition procurement as a strategic partner, Etosha offers advice you won't hear elsewhere. She also dives into driving internal investment and how procurement leaders can tell a more powerful story about their work. In this episode, Etosha explores how to:   Identify which procurement skills are critical and which may be automated   Rethink your operating model to match AI-enabled workflows   Secure buy-in by linking procurement to business growth and resilience   Turn data and technology investments into lasting business value   Build a stronger brand and tell your procurement story for greater influence Links: Etosha Thurman on LinkedIn Learn more about SAP's Spend Management software Subscribe to This Week in Procurement Subscribe to Art of Procurement on YouTube

Send me a messageWhat if your supply chain could spot a breakdown before it happened?In this episode of The Resilient Supply Chain Podcast, I'm joined by Taylor Smith, Chief Marketing Officer at Honeywell Productivity Solutions and Services, and Elton Saunders, Senior Director of Solutions and Services at Peak Technologies. Together, we explore how AI, data, and proactive maintenance are transforming resilience, from the warehouse floor to the C-suite.You'll hear how leading manufacturers are shifting from reactive firefighting to predictive prevention, using tools like Honeywell's Operational Intelligence and Peak's Mobile Insights to monitor device health in real time. We unpack the hidden risks of downtime and why something as simple as a worn-out battery can ripple across global operations.Taylor explains how design decisions, from battery-free scanners to circular repair programmes, are making equipment more sustainable and less wasteful. Elton shares how data-driven insights can extend device life, cut costs, and even pre-empt security threats before they hit production. You might be surprised to learn how AI is now being used to detect anomalies, forecast battery failure, and automate maintenance workflows, turning resilience into a competitive advantage, not just a cost line.Listen now to hear how Honeywell and Peak Technologies are redefining proactive maintenance, and why the future of resilient supply chains is predictive, not reactive.Podcast supportersI'd like to sincerely thank this podcast's generous Subscribers: Christian Sederberg Kristal Maharaj Alicia Farag Kieran Ognev And remember you too can become a Resilient Supply Chain+ subscriber - it is really easy and hugely important as it will enable me to continue to create more excellent episodes like this one and give you access to the full back catalog of over 460 episodes.Podcast Sponsorship Opportunities:If you/your organisation is interested in sponsoring this podcast - I have several options available. Let's talk!FinallyIf you have any comments/suggestions or questions for the podcast - feel free to just send me a direct message on LinkedIn, or send me a text message using this link.If you liked this show, please don't forget to rate and/or review it. It makes a big difference to help new people discover it. Thanks for listening.

What happens when a tech-savvy parent — someone who's been sounding the alarm about online dangers for years — realizes she could have made safer choices for her child?In this powerful and deeply personal episode, Nicki Petrossi sits down with Titania Jordan, Chief Marketing Officer at Bark Technologies & author of the new book Parental Control— but more importantly, mom to a teenage son — for a raw conversation about regret, resilience, and redefining what it means to protect our kids in the digital age.Titania opens up about the choices she'd make differently if she could go back: the early video games that seemed harmless, the slow creep of screens becoming the default, and the moment she realized tech had gained more influence in her home than she ever intended. Together, Nicki and Titania unpack the emotional burden parents carry — the shame, the confusion, and the fear that you're “too late.”But this isn't just a cautionary tale. It's a roadmap and a rallying cry.You'll learn:• The hidden ways tech rewires childhood — and family dynamics• The warning signs parents often miss when screens start taking over• How AI and chatbots complicate modern parenting in ways we're only beginning to understand• Practical boundary-setting strategies for kids and teens• Why tech companies must be held legally accountable — and why parents should not shoulder the blame aloneThrough honest reflections and hard-earned wisdom, Titania reminds every parent: it's never too late to course-correct. And it's definitely not your fault that billion-dollar companies engineered these tools to be addictive — but it is our collective responsibility to fight back, reshape the narrative, and protect the next generation.Whether your child is still preschool-age or already a teen with a phone, this episode will leave you more informed, more empowered, and ready to parent with conviction in a world designed to overwhelm you.Press play to hear a mother's wake-up call — and find hope, strategy, and solidarity in the struggle we're all facing.This episode is sponsored by Bark Technologies:‍Learn about the Bark Phone.‍Learn about the Bark App for iPhones and Androids.  *Use code SCROLLING2DEATH FOR 10% OFF‍Learn about the Bark Watch.

This week on The Brand Builder's Playbook, Jim, Ryan, and Cait dive into one of marketing's toughest questions: how do you prove the ROI of a brand? In a world where every dollar spent needs justification, they explore how marketers can connect creative storytelling to measurable business growth.To help unpack it, they're joined by Raja Rajamannar, Mastercard's Chief Marketing & Communications Officer. Raja shares how Mastercard built one of the world's most trusted brands by grounding its marketing in data, financial discipline, and purpose. He outlines his framework for measuring marketing ROI across three dimensions, brand strength, business growth, and sustainable competitive advantage, and shares practical lessons on earning credibility with CFOs and boards. “Purpose and profits are not mutually exclusive. If you pursue purpose methodically, thoughtfully, and innovatively, profits will follow.” — Raja Rajamannar—Download this week's worksheet: http://bit.ly/3KX9ts4Read about upcoming episode topics and guests here: https://bera.ai/podcast/See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

If you live in Minnesota, you know there are two things that keep you going through the long winters: a good pair of boots, and a great cup of coffee. For years, that coffee often came from Caribou, where Jim's guest this week, Erin Newkirk, most recently served as Chief Brand & Marketing Officer, helping guide a beloved global coffeehouse with more than 850 locations across 11 countries. Erin left Caribou coffee shortly after we recorded this show to start her own training & coaching company.Erin's story stretches far beyond coffee. Her career spans Fortune 500s, startups, coaching, and everything in between, always with the same ambition: to build brands, businesses, and breakthroughs that spark movements people can feel. She began her career at the test-prep company Kaplan, earned her MBA from Indiana University's Kelley School of Business, and honed her brand chops at General Mills, shaping icons like Cheerios and Pillsbury. Then she leapt into entrepreneurship, founding Red Stamp, a mobile-first lifestyle brand that reimagined personal connection and scaled to millions before it was acquired. Today, Erin brings that same energy to her work as an advisor and board member. partnering with founders, executives, and mission-driven ventures including ModernWell, Omnia Fishing, and TurnSignl, an award-winning service providing 24/7 real-time legal assistance.Recorded in person at the Best Buy Studios in Minneapolis, here is Jim's conversation with the leader who believes in grounding herself each day—and helping others grow along the way.---This week's episode is brought to you by Best Buy Ads.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

What if the very foundation of your marketing cloud, the one you've spent years building, is at worst actually giving your AI amnesia, and at best missing key opportunities to connect with your customers? Agility requires more than just reacting quickly; it demands an intelligent foundation that can anticipate customer needs and empower your teams to act on them with confidence and precision. Today, we're going to talk about the AI-driven reinvention of marketing. For years, marketing clouds have promised a unified view of the customer and personalized engagement, but many leaders are still struggling with fragmented systems, disconnected data, and unpredictable costs. Now, the demands of AI are exposing the foundational cracks in that legacy architecture, forcing a fundamental shift in how we think about the relationship between data, intelligence, and execution. To help me discuss this topic, I'd like to welcome, Kaz Ohta, CEO and Karen Wood, CMO at Treasure Data. About Kaz Ohta and Karen Wood Kaz Ohta is CEO & Co-Founder of Treasure Data.Karen Wood is Chief Marketing Officer at Treasure Data. Kaz Ohta and Karen Wood on LinkedIn: https://www.linkedin.com/in/kazukiohta/ https://www.linkedin.com/in/thekarenwood/ Resources Treasure Data: https://www.treasuredata.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow Register now for Sitecore Symposium, November 3-5 in Orlando Florida. Use code SYM25-2Media10 to receive 10% off. Go here for more: https://symposium.sitecore.com/Catch the future of e-commerce at eTail Palm Springs, Feb 23-26 in Palm Springs, CA. Go here for more details: https://etailwest.wbresearch.com/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.showCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company