Podcasts about Isobar

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Send us a text“I realised, I'm just an arrogant tw@t that believes I know how to do things, but actually other people know how to do things as well, maybe even much better than I do. And that many solutions are based on context, on history, on future, on vision, on motivation, on setups, on ability, on all kinds of things. So there's no one solution to a problem. There are many, many solutions to a problem.” Andreas MoellmannIn this episode, you'll hear about:How different cultures approach change and innovationWhy companies get stuck repeating past successesThe horse race illusion of believing you have a winning methodThe innovator's dilemma between milking existing profitable models versus investing in new technologiesThe gap between developing solutions and getting organisations to accept and implement themHow company size, systems, and hierarchies impact flexibility and innovation capacityKey linksAndreas Moellmann on LinkedInBooks: Hitchhiker's Guide to the GalaxyDentsuPublicisDDBSaatchi & SaatchiSapientDerren Brown on horse racingAbout our guest Andreas helps brands and businesses get future-ready. A seasoned brand and marketing strategist with over 30 years experience in transformative roles from strategic planner to Chief Experience Officer at network agencies (Publicis, BBDO, DDB, Saatchi & Saatchi) and digital agencies (SapientNitro, Isobar) in Berlin, London, Amsterdam, Hong Kong, Shanghai and Tokyo. His experience stretches from automotive, FMCG, consumer electronics and telecommunications to banking and insurance where he worked on Berliner Bank and Gothaer Versicherungen. Andreas' focus lies in connecting brand and marketing thinking with technology to help brands and businesses succeed. His work has been recognised at global, European, and local effectiveness awards, as well as creative competitions such as Cannes. He serves as a judge at the APAC Effectiveness award and local competitions in Hong Kong, Malaysia and Pakistan. Today, Andreas provides his experience as an independent brand and marketing consultant across APAC. He currently lives in Bangkok.About our hostOur host, Chris Hudson, is an Intrapreneuship Coach, Teacher, Experience Designer and Founder of business transformation consultancy Company Road.Company Road was founded by Chris Hudson, who saw over-niching and specialisation within corporates as a significant barrier to change.Chris considers himself incredibly fortunate to have worked with some of the world's most ambitious and successful companies, including Google, Mercedes-Benz, Accenture (Fjord) and Dulux, to name a small few. He continues to teach with University of Melbourne in Innovation, and Academy Xi in CX, Product Management, Design Thinking and Service Design and mentors many business leaders internationally.For weekly updates and to hear about the latest episodes, please subscribe to The Company Road Podcast at https://companyroad.co/podcast/

In this episode, Gordon welcomes Scott Redick, Managing Director of Retail Acquisition Strategy and Integration at Charles Schwab. Scott shares how his career—spanning top creative agencies like Heat (now part of Deloitte), Isobar, DDB, and beyond evolved from journalism and PR into a unique strategy role at one of America's most trusted financial institutions.They explore how Scott's nonlinear path—from early influencer marketing to brand strategy shaped his creative thinking.What it means to answer the question: "What will we be talking about in six months?" and how that differs inside a brand vs. agency world.His role in orchestrating Schwab's cross-channel messaging and his work on internal creativity initiatives and nontraditional activations.Scott reflects on building a career that blends curiosity, creativity, and strategic foresight and quietly crafting what might just be his dream job.They also dive into the rise of experience-driven marketing with brands like Alamo Drafthouse, where watching a movie with surprise scuba divers becomes a brand story you never forget.It also gets personal: Scott shares how a sci-fi comic book project came to life with the help of AI as a “thought partner,” why the future of creativity might be more collaborative than we expect, and what we can learn from drum machines and the drummers who embraced them.Tune in for an honest and insightful conversation about planning, innovation, and the human side of brand strategy.

Welcome to Live From Progzilla Towers Edition 547. In this edition looking at Cliff's 'top ten' favourite albums of 2024, we heard music by Actionfredag, Beardfish, Isobar, Lee Abraham, Stuckfish, Thomas Dolby, Albion, Bill Bressler, Nine Stones Close, Tusmørke, IZZ, Globular, Anubis, HFMC, Kyros, Drifting Sun, Merit Hemmingson, Tim Bowness, Tiger Moth Tales & Simon Posford & Raja Ram.

気になる機材の話をするHOT TECH

Welcome to Live From Progzilla Towers Edition 529. In this edition we heard music by Talking Heads, Camel, Anthony Moore, Tony Banks, Violeta De Outono, Fish, Athak, Coma Rossi, Kansas, Haze, Porcupine Tree, Quantum Fantay, Isobar, Genesis, Keneticus, Rush, Shakatak, Nine Stones Close, Agusa, Elemento 26, Snarky Puppy, Dali's Car, David Longdon & Howard Jones.

Deuxième épisode de l'été Season 3 Summer 2. On vous parlait de fermentation isobarométrique. Bonne écoute et bon été !Musique :Bob Marley & The Wailers - Could You Be LovedRetrouvez-nous

The leap from a secure job to the rollercoaster world of startups might seem daunting, but it was a challenge worth taking for Sandrine and Monika. With a shared spirit of resilience, they recount the personal hurdles that sparked their entrepreneurial flames.Sandrine unveils her transformation from finance to founder of a vintage furniture marketplace, while Monika discusses her pivot from advertising to creating an app that revolutionises mental health access. Navigating the startup ecosystem requires a blend of intuition and expertise. Sandrine and Monika reveal that trusting your gut isn't just about internal hunches; it's about weighing those instincts against the advice of seasoned investors and advisors.Embrace the uncomfortable as we explore why conflict can catalyse innovation and the mindset shifts founders face as their companies scale.BIOSMonika is the Founder of OMA Mind, a platform for instant access to mental health support focused on the startup ecosystem. Before Oma, Monika led global brand teams at BlaBlaCar, OYO and Ankorstore, living between London, Paris and India. Back in Poland she worked with Saatchi & Saatchi and Isobar in the early days of social media.Sandrine founded Vinterior in 2016, coding the marketplace's first version herself. Seedcamp funding in 2016 supported growth, and sales of £1m were achieved in 2017 with 500 sellers. Fast forward to 2021 and a series A funding round of £8 million was secured to further invest in the platform and make Vinterior the UK's market leader. In 2023 the platform was opened up to non-professional sellers and now has 400K listings from over 5,000 sellers, consolidating its position as largest supplier of pre-owned premium furniture and homeware in Europe. Prior to founding Vinterior, Sandrine worked in financial services - latterly 3 years in the investment team of fa family office. In her earlier career she worked in structured products at TFS and audit at Ernst & Young. Sandrine holds a masters degree in Finance from the ESSEC Business School.What Does It Take To Win is produced and managed by Urban Podcasts.

Lots of change has marked the last two years at Dentsu. A reevaluation of operations in 2022 kicked off a restructuring at the Japanese parent company that saw it eliminate the role of the international chief executive, then held by Wendy Clark, the departure of several other executives, including former U.S. CEO Paulo Fogaca and former global chief creative officer Fred Lavron, and the dissolution of creative agencies DentsuMB, 360i and Isobar. Since then, the network has brought together its two subsidiaries, Dentsu International and Dentsu Japan, as one operation. Chief executive and president of Dentsu Group, Hiroshi Igarashi, has taken direct control of all four of Dentsu's regions globally. And the creative shops that previously operated individually have come together under one flag: Dentsu Creative. Instrumental to the shift is Dentsu Creative U.S. CEO Abbey Klaassen, who stepped into her current role in November 2023, transitioning from president of New York. Before her appointment, she helped to build Dentsu Creative, which launched in 2022. Now, she is tasked with leading creative talent and direction in the U.S. as part of Dentsu Creative's global and Americas executive leadership teams.In this episode, Klaassen chats about her transition to U.S. CEO, her vision for Dentsu Creative in 2024 and what areas she is particularly focused on building. Listen to this episode or subscribe to Campaign Chemistry wherever you get your podcasts.  campaignlive.com What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.

Arranca la temporada trece de Subterranea con un programa repleto de grandes trabajos. A la cita no han querido faltar Carles Pinós, Fernando Pastor, Juan Francisco Díaz, Ricardo Hernández y David Pintos. Los cinco subterráneos nos hablarán de cinco discos, los nuevos trabajos de Jethro Tull, Isobar, eMolecule, Agusa y The Flower Kings. No te lo pierdas, Subterranea regresa con las pilas cargadas, dispuesto a calentar el ambiente Prog. Y no te olvides de votarnos para ser elegidos cómo el mejor podcast de música. Puedes hacerlo pinchando en este enlace: https://go.ivoox.com/wv/premios23?p=17710 Edición: Jordi Via

CUPOM DE DESCONTO MINIMAL CLUB: Papodeceo15 Neste episódio do Papo de CEO, recebemos Léo Xavier como convidado. Léo é um empreendedor multifacetado com uma notável trajetória na indústria digital e mobile, sendo fundador de seis empresas, incluindo a inovadora Pontomobi e a agência líder em marketing digital Isobar. Além de suas conquistas como empreendedor, ele também exerce o papel de professor de Mobile e Marketing Digital em instituições de renome, é autor de quatro livros voltados para o universo digital e desempenha uma função fundamental como conselheiro em empresas inovadoras. Vamos também explorar a jornada de sucesso da Môre Talents for Tech, uma talent tech especializada em produtos digitais, co-fundada por Léo Xavier. A empresa alcançou um notável crescimento de 91% em receita em 2022, atingindo a marca de R$ 47,4 milhões, e atualmente reporta um ARR (receita recorrente anual) de R$ 56,4 milhões. Com quase três anos de existência, a Môre Talents for Tech conta com uma equipe de 224 profissionais de UX Design, Produto e Tecnologia. Prepare-se para uma conversa inspiradora que abordará empreendedorismo, inovação e os valores fundamentais da Môre Talents for Tech, tudo isso com Léo Xavier! Host: Dario Perez @dario_perez Convidado: Léo Xavier, CEO Môre Talents for Tech Redes sociais: @dario_perez / @papodeceo / @leoxavier_oficial

In this episode, I speak with Jonny Spindler, MD at Jones Knowles Ritchie.Join us as we discuss the maverick waves of leadership and the energy and focus required to ride those waves while trying to support others on your team.We also dive into motivation and the curiosity and drive to want to be in the right room where important conversations are happening for continued growth as a leader.Key takeaways include:Leadership is more about overcoming fear than building confidenceThe challenge of bringing people with you on the maverick wavesUnderstanding how your energy works with other people and when it needs to be dialled up and when it needs to be dialled downJonny has built experience through working at a mix of agencies including Isobar and Geometry, relationship, data and technology-led, BBDO, consumer and culture-led and JKR, design and brand-led. Jonny has also led Global partnerships with Google, Meta and Amazon to maximise the value brands obtain from these platforms.Follow Joanna Howes and The Change Creators:website: https://www.thechangecreators.comlinkedin: https://www.linkedin.com/in/joannahowes/For Leadership and team coaching and training, you can message me at joanna.howes@thechangecreators.com and we can book a call. website: https://www.thechangecreators.com linkedin: https://www.linkedin.com/in/joannahowes/youtube: https://www.youtube.com/channel/UC2kZ-x8fDHKEVb222qpQ_NQ

PART 2 OF 2   Support the show on PATREON Buy our MERCH   Huge thanks to David Hughes   Story Breakdown by Tex Horner   This week we finish taking a look at Sylvester Stallone's sci-fi epic - ISOBAR. A film that went through many different iterations over the years. David also joins us again to tell us where the project all went wrong.   00:00 - Intro/Recap   05:20 - The Story (Cont)   46:28 - What Happened?   54:46 - Outro   CAST: PRINE - Mark Sanders SARI - Dani Siller GIBRAN - Jay Zadeh ESSICKER - Bill Sunderland WAITCOTT - Michael Campbell CONTACT US: Hit us up: cancelledmovies@gmail.com You can Suggest a Movie Cancelled Movie Report YouTube Channel Follow us on Instagram

Show #717 features a spotlight on Isobar's 2023 release, III.

PART 1 OF 2   Support the show on PATREON Buy our MERCH   Huge thanks to David Hughes   Story Breakdown by Tex Horner   This week we are taking a look at Sylvester Stallone's sci-fi epic - ISOBAR. A film that went through many different iterations over the years, jumping from Ridley Scott to Roland Emmerich. Brought on talented people like H.R Giger to Rick Baker. Described as Alien on a train, the story of the film is a fascinating one.    00:00 - Intro/Recap   05:20 - The Story (Cont)   46:28 - What Happened?   54:46 - Outro   CAST: PRINE - Mark Sanders SARI - Dani Siller GIBRAN - Jay Zadeh YOUNG - Michael Hahn  CONTACT US: Hit us up: cancelledmovies@gmail.com You can Suggest a Movie Cancelled Movie Report YouTube Channel Follow us on Instagram

Born in central Tokyo in 1920, Rin Ishigaki was one of the most daring and gifted poets of Japan's postwar cultural renaissance. She knew Japan before the war, during it, and afterwards, saw it move from hubris to disastrous defeat – which included the destruction of her family home during one of the worst fire bombings of Tokyo in 1945 – to restoration into the community of nations. Her poetry is witness to this history as seen from her own specific viewpoint, that of a single woman working in a bank as the only support for her six-member family, at first engaged in labor union activities, but later moving to a politically more independent position. Her down-to-earth understanding of the politics of family and the workplace, helped to create her reputation as a writer of ‘life poetry' and as a poet of resistance, but this combines with a matter-of-fact, unsentimental, and often humorous intimacy with the ordinary creatures and things of the world, whether animal, vegetable or mineral, to shed an almost other-worldly light over some of the poems, even though they speak in tones and about subjects refreshingly earthy and earthly. Janine Beichman's skilled and deeply sympathetic translations of Ishigaki's poems in This Overflowing Light (Isobar Press, 2022) capture Ishigaki's breadth and depths in English, from the early postwar political poems and cries for freedom from family ties all the way to the late poems in which she contemplates her own death. ‘How else,' she asked, ‘could you write poetry except from your own life?' Takeshi Morisato is philosopher and sometimes academic. He is the editor of the European Journal of Japanese Philosophy. He specializes in comparative and Japanese philosophy but he is also interested in making Japan and philosophy accessible to a wider audience. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/new-books-network

Born in central Tokyo in 1920, Rin Ishigaki was one of the most daring and gifted poets of Japan's postwar cultural renaissance. She knew Japan before the war, during it, and afterwards, saw it move from hubris to disastrous defeat – which included the destruction of her family home during one of the worst fire bombings of Tokyo in 1945 – to restoration into the community of nations. Her poetry is witness to this history as seen from her own specific viewpoint, that of a single woman working in a bank as the only support for her six-member family, at first engaged in labor union activities, but later moving to a politically more independent position. Her down-to-earth understanding of the politics of family and the workplace, helped to create her reputation as a writer of ‘life poetry' and as a poet of resistance, but this combines with a matter-of-fact, unsentimental, and often humorous intimacy with the ordinary creatures and things of the world, whether animal, vegetable or mineral, to shed an almost other-worldly light over some of the poems, even though they speak in tones and about subjects refreshingly earthy and earthly. Janine Beichman's skilled and deeply sympathetic translations of Ishigaki's poems in This Overflowing Light (Isobar Press, 2022) capture Ishigaki's breadth and depths in English, from the early postwar political poems and cries for freedom from family ties all the way to the late poems in which she contemplates her own death. ‘How else,' she asked, ‘could you write poetry except from your own life?' Takeshi Morisato is philosopher and sometimes academic. He is the editor of the European Journal of Japanese Philosophy. He specializes in comparative and Japanese philosophy but he is also interested in making Japan and philosophy accessible to a wider audience. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/literary-studies

Born in central Tokyo in 1920, Rin Ishigaki was one of the most daring and gifted poets of Japan's postwar cultural renaissance. She knew Japan before the war, during it, and afterwards, saw it move from hubris to disastrous defeat – which included the destruction of her family home during one of the worst fire bombings of Tokyo in 1945 – to restoration into the community of nations. Her poetry is witness to this history as seen from her own specific viewpoint, that of a single woman working in a bank as the only support for her six-member family, at first engaged in labor union activities, but later moving to a politically more independent position. Her down-to-earth understanding of the politics of family and the workplace, helped to create her reputation as a writer of ‘life poetry' and as a poet of resistance, but this combines with a matter-of-fact, unsentimental, and often humorous intimacy with the ordinary creatures and things of the world, whether animal, vegetable or mineral, to shed an almost other-worldly light over some of the poems, even though they speak in tones and about subjects refreshingly earthy and earthly. Janine Beichman's skilled and deeply sympathetic translations of Ishigaki's poems in This Overflowing Light (Isobar Press, 2022) capture Ishigaki's breadth and depths in English, from the early postwar political poems and cries for freedom from family ties all the way to the late poems in which she contemplates her own death. ‘How else,' she asked, ‘could you write poetry except from your own life?' Takeshi Morisato is philosopher and sometimes academic. He is the editor of the European Journal of Japanese Philosophy. He specializes in comparative and Japanese philosophy but he is also interested in making Japan and philosophy accessible to a wider audience. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/poetry

Born in central Tokyo in 1920, Rin Ishigaki was one of the most daring and gifted poets of Japan's postwar cultural renaissance. She knew Japan before the war, during it, and afterwards, saw it move from hubris to disastrous defeat – which included the destruction of her family home during one of the worst fire bombings of Tokyo in 1945 – to restoration into the community of nations. Her poetry is witness to this history as seen from her own specific viewpoint, that of a single woman working in a bank as the only support for her six-member family, at first engaged in labor union activities, but later moving to a politically more independent position. Her down-to-earth understanding of the politics of family and the workplace, helped to create her reputation as a writer of ‘life poetry' and as a poet of resistance, but this combines with a matter-of-fact, unsentimental, and often humorous intimacy with the ordinary creatures and things of the world, whether animal, vegetable or mineral, to shed an almost other-worldly light over some of the poems, even though they speak in tones and about subjects refreshingly earthy and earthly. Janine Beichman's skilled and deeply sympathetic translations of Ishigaki's poems in This Overflowing Light (Isobar Press, 2022) capture Ishigaki's breadth and depths in English, from the early postwar political poems and cries for freedom from family ties all the way to the late poems in which she contemplates her own death. ‘How else,' she asked, ‘could you write poetry except from your own life?' Takeshi Morisato is philosopher and sometimes academic. He is the editor of the European Journal of Japanese Philosophy. He specializes in comparative and Japanese philosophy but he is also interested in making Japan and philosophy accessible to a wider audience. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/japanese-studies

In this week's episode I speak to Sam Hawkey, CEO at AMV BBDO.Join us whilst we talk about how reaching the top can also result in experiencing profound professional loneliness and the advice that Sam would give to anyone else in the same situation.Sam also shares his thoughts about how to create a culture that embraces challenge, pace and disruption, whilst maintaining a nice place to work and high staff retention.Key takeaways include:The art of challenging your team whilst also leading with empathyRemembering we are all salespeopleHaving a company culture that comes from the coreSam Hawkey is 15 months into the position of CEO at AMV BBDO. He carries over 15 years of industry experience. He worked at Glue London, now Isobar, working across Bacardi, News Group News Group Newspapers, Adidas and Aviva.Sam joined Saatchi & Saatchi as a freelance Account Manager moving up to CEO after ten years. During this time Sam worked across Kerry Foods, EE & BT, Guinness, IAMS and Weight Watchers. He was also responsible for the agency's growth into new technologies in self-serve content, the Saatchi Store and agency workflow technologies.Outside of work Sam lives in Harpenden with his wife Catherine, children Archer and Maisie, dog Harry and three cats Mabel, Fred and George.Follow Joanna Howes and The Change Creators:website: https://www.thechangecreators.com                 linkedin: https://www.linkedin.com/in/joannahowes/For Leadership and team coaching and training, you can message me at joanna.howes@thechangecreators.com and we can book a call. website: https://www.thechangecreators.com linkedin: https://www.linkedin.com/in/joannahowes/youtube: https://www.youtube.com/channel/UC2kZ-x8fDHKEVb222qpQ_NQ

Welcome to an audio-led edition of Unmade.Today's edition features an interview with Kirsty Muddle, boss of Dentsu Creative, the biggest holding company yet to move to a single brand model.Tim Burrowes writes:The biggest implication of Dentsu's creative rebrand deserved more attention than it got when it occurred last June.The company was the first holding company of any significant size to move to a single global creative brand. Globally, that meant folding in DentsuMcGarryBowen, Isobar, 360i and its Dentsu-branded creative agencies. In Australia, this also included BWMdentsu, Isobar and PR agencies Haystac, and Cox Inall.From the point of view of legacy, the disappearance of BWM, the people who brought us Rabbits (or Father & Son as it was officially known) was perhaps the most significant.The bigger question: Is this the future of agencies? Not just a single creative brand, but with PR folded in too.During our interview, Muddle argues that the key justification is for their benefit of clients - simplicity. No more “splinter cells”.There is more to it than client-friendly simplicity. The major holding companies own more agency brands than they need, or are even viable in a world where marketers spend less with agency partners every year quarter.If Dentsu's logic is extended to its rivals, then the end point would see the already merged brands of WhiteGrey, VMLY&R and Wunderman Thomson eventually folded into WPP Creative; DDB, TBWA and BBDO merged into Omnicom Creative; Saatchi & Saatchi, Leo Burnett and co become Publicis Creative, and so on.That's easier to achieve for Dentsu, particularly in Australia, when it starts with fewer brands in the first place.Is it a strategy that agency groups would ever recommend their own clients follow? A lot of valuable heritage agency brands have vanished. Imagine if instead of Dove, OMO and Hellman's we just had Unilever soap, Unilever washing powder and Unilever mayo. During the interview, Muddle argues that sometimes the answer is yes.This may well be the end point for agencies, which are in their final years as we know them now. The multi agency group was an accident of their evolution - independents were acquired more for their client lists than they were for their output, so it made sense not to change the name above the door if it would risk that. And it was an answer to the perception that client conflict was insoluble within a one-brand agency group.During the interview, Muddle makes the point that when auditors or lawyers do it, they call it specialising.The value for brands of driving one idea through the earned media of PR and the paid media of advertising is also underrated. The few groups that have done it well needed both the right structure and creatives in place to achieve it. We'll see whether Dentsu Creative can do it.For Dentsu, if the proof is in the work, we're still waiting. Muddle joined a year ago; joint chief creative officers Avish Gordhan and Mandie van der Merwe came on board six months ago. Muddle argues in the interview that it takes 18 months for defining work to make its way down the pipeline.One answer from Muddle - who comes from more of a media than creative background - captures her pragmatic approach. “Do I understand and worship creativity in the same way? The truth is, I don't worship it in the same way. I really value creativity, I absolutely do, but the way it comes to life now is different to the way it once did.”Culturally, that's a good thing. Many of the internal problems the advertising industry suffered came from putting creative teams on some sort of pedestal. A dose of respect rather than worship is what the industry needs.Audio production was courtesy of Abe's Audio, the people to talk to about voiceovers, sound design and podcast production.Message us: letters@unmade.media This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.unmade.media/subscribe

Welcome to Live From Progzilla Towers Edition 466. In this edition we heard music by Jeff Beck, Epoch Of Chirality, Riverside, Hoyry-Kone, Happy The Man, Calaspera, Dexter Wansel, La Maschera Di Cera, Rain, Simon Phillips, Molesome, Isobar, Peter Gabriel, Rupert Holmes, Os Mutantes, Kin Ping Meh, Lydian Collective, Rachel Flowers, Steve Jansen & Yukihiro Takahashi, The Mighty Ra and David Crosby & Graham Nash.

Sarah Fay is a partner at Glasswing Ventures a first-capital-in venture capital firm investing in the next generation of intelligent enterprise and frontier technology startups. She is a pioneer and leader in marketing being the former North American CEO of Isobar and Aegis Media. Learn how AI will help us all as individuals, completely change the way marketing is created, distributed and measured and the keys to being a successful investor including pattern recognition. Further reading links: Glasswing Venture: https://glasswing.vc/Sarah Fay: https://www.linkedin.com/in/sarahfayboston/

60/40-regeln, som ger råd kring hur annonsörer bör investera sina pengar, har länge varit omåttligt populär i marknadsföringsvärlden. Under hösten har den dock kommit att kritiseras och ifrågasättas från några av världens tyngsta teoretiker. Men hur har regeln använts och setts på hos företagen i den ack så komplexa verkligheten? Veckans podd gästas av Nils Andersson Wimby, avgående nordisk marknadschef på If och tidigare byråchef på Isobar, som länge intresserat sig för Les Binets arbete och delar med sig av sina erfarenheter om hur man tolkat reglerna. – Har man föreställningen att Binet och Fields arbete ska vara ett detaljerat facit för hur man bör agera är underlaget skakigt. Samtidigt har de själva aldrig gjort anspråk på att regeln handlar om mer än mediebudgeten, där ligger det på den som tar till sig materialet att göra en bredare analys av hur materialet ska tolkas.

It's August 2022 and the Adamsons deliver a blockbuster episode of their monthly magazine style podcast for film nerds. Packed as always with a range of features for your waiting ears, here's what's on Reel 1: Reviews of new releases Nope, Prey and The Gray Man; the latest in our year-long Kubrick project, A Clockwork Orange; classic Under The Skin; Hidden Gem 2 Days in the Valley; The One That Got Away about the unrealised blockbuster project ISOBAR; and Remake Hatewatch of 2002's Solaris. Reel 2 is also available to download now featuring our Big Conversation.

A los subterráneos no les sienta bien la primavera, era algo que ya se sabía, pero a juzgar por este programa, definitivamente, se confirma, ¬—Por favor, llamen a seguridad y dejen de mandarles botellas de licor, que se ponen a cantar—. No tienen remedio. Pedro Enrique Esteban, Carlos Romeo, Juan Francisco Díaz y David Pintos nos hablarán de los discos más recientes de Big Big Train, Galaad, Retreat From Moscow, Isobar, Soup y Karfagen; dedicando un justo homenaje a la figura de Vangelis. No os perdáis este divertido episodio de las aventuras de los subterráneos. Edición: Jordi Via www.subterranea.eu https://www.facebook.com/subterranearadio

Adam Graham is Founder and Managing Director at Gray Matters and BD Matters, they work with agency owners and their teams to attract and win new business.  Adam was responsible for winning a game-changing piece of business for Vizeum when they won the Camelot account for £50m. He has also held business development roles at RAPP, Isobar and Havas Group before starting Gray Matters. We talk about:

Emily Harrison is the Vice President of Marketing and Direct Sales at HALL Wines, where she is responsible for curating the customer journey through all touchpoints. At HALL, Emily helps deepen and enhance the relationship with the winery and customers at all stages. She oversees and manages memberships, marketing, and public relations. She has over 13 years of experience managing national and global brands for iCrossing, Isobar, and The Talent Business. Emily graduated from the Academy of Art University with a degree in advertising. In this episode with Emily Harrison How can you create tangible and memorable experiences for customers? Is it possible to crack the code on brick-and-mortar and cultivate membership connections? Emily Harrison says to never doubt the power of an Instagrammable moment. Fresh, fun, and interactive events for consumers to engage with your brand are going to resonate more than elementary marketing techniques. Through Emily's work at HALL Wines, they are able to create programs that attract new clients — as well as lifetime clients — by engaging, adapting, and changing with technology. On this episode of Legends Behind the Craft, Drew Hendricks sits down with Emily Harrison, Vice President of Marketing and Direct Sales at HALL Wines, to discuss connecting a winery with the consumer. Emily talks about how email marketing can be a useful tool for personalization, how emerging technology can benefit a winery and increase consumer interactions, and why a membership element can curate lifetime consumers. 

Based in the Netherlands, Nick Bailey is a highly decorated creative strategist and digital marketing expert. Named by Adweek in 2011 as one of the world's top 10 creative minds in digital, Nick has held strategic and creative leadership positions at AKQA, Isobar, and DigitasLBi, and picked up over 100 international awards along the way. In 2018, Nick became the creative partner & CEO of “futurefactor” a global communications consultancy that helps creative innovators and ambitious brands identify, articulate, and amplify a leadership position. Through communications strategy, content, and PR; the 20-strong business has achieved a twelve-year long legacy of helping creative companies, tech innovators, and ambitious brands like Airbnb, General Mills, and Uber be the best version of themselves, and be future-proofed for the coming era. IN THIS EPISODE The future of creativity and access to essential creative tools, the social climate of comedy, the risks and requirements of creativity, things creative people should avoid, companies and how they affect diversity and overall cultural impact, social media and mass communication. ABOUT VIP MARKETING VIP Marketing is a digital advertising agency based in Charleston, SC. Our mission is to separate our clients from the crowd. We commit to serve and deliver their marketing and creative needs on time and within scope. So then, our goal is to partner with businesses to market to the right people, capture their attention. In brief, we get results with premium video production, social media marketing, graphic design, media planning, and media buying. Ultimately, we believe every business deserves Very Important Placement. The VIP Marketing team understands that all media plans are not created equal. So much great creative work is sabotaged by their placement. What good is an awesome video if no one sees it? Or, what if it's served to the wrong audience? Generally speaking, you're wasting dollars. VIP Marketing uses some of the best tools on the market to find your audience. Then, after building awareness, we aim to keep their attention. Finally, our strategies help turn these leads into conversions and revenue for your business. MARKETING STRATEGY + PLANNING Digital Media | Social Publishing & Listening | Company Branding | Copyright | Inbound Marketing | Content | Social Media Marketing Experts DIGITAL MARKETING SEO | SEM | Online Display | Site Analytics | Conversion Models | Reviews Management | CPM, CPC, CPA Models | Online Video | Video Pre-Roll SOCIAL PUBLISHING & LISTENING Strategy & Planning | Content Production | Social Monitoring | Measurement | Paid Social Campaigns MEDIA Planning | Research | Consulting | TV Buying | Radio Buying | Print Buying | Digital Media Buying | Mobile | Social Media Marketing Visit www.VIPMarketing.com to learn more. Call: 843-760-0707 VIP ON FACEBOOK Message: https://www.facebook.com/VIPMarketingUSA Produced by Craft Creative, Charleston's premium video production, design, and creative agency. Craft Creative video production and animation services businesses for all of their creative needs. Chiefly, they are experts in auto, legal and medical videos. Visit www.wecraftcreative.com --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

Welcome to Live From Progzilla Towers Edition 423. In this edition we heard music by Sixx AM, Simple Minds, Band Of Rain, Moon Halo, Alice, Al Di Meola, Clive Mitten, Limelight, Ghost, Isobar, Jan Dukes De Grey, Jethro Tull, Tiger Moth Tales, Zakarrias, Karcius, Gizmo, Lucid Layne, Circus Brimstone, Von Hertzen Brothers, Scope & Rush.

Những cải tiến công nghệ đã và đang xoá mờ ranh giới giữa thế giới thực và ảo. Những công nghệ kế tiếp (next tech) nào có thể được áp dụng để giải quyết nhu cầu của khách hàng và tạo nên khác biệt? Brands Vietnam đã có cơ hội trò chuyện cùng anh Nguyễn Khoa Hồng Thành, dịch giả của cuốn sách Tiếp thị 5.0, hiện là Operations Director của Isobar để bàn luận về thông điệp cốt lõi và những vấn đề thú vị xung quanh cuốn sách này.

Agradece a este podcast tantas horas de entretenimiento y disfruta de episodios exclusivos como éste. ¡Apóyale en iVoox! David Pintos viajará de este a oeste de los Estados Unidos, luego irá a Méjico y en Los Ángeles. Por si no fuera suficiente trajín, se subirá a un avión con destino a Ámsterdam para reunirse con Juan Tamajón en tierras holandesas. Alpha Lighting Systen, Isobar, Carpe Nota, Emerald, Hangover Paradise, For All We Know, Argus y Minor Giant serán las bandas comentadas en este fabuloso Outtakes que no debes perderte. www.subterranea.eu Escucha este episodio completo y accede a todo el contenido exclusivo de Subterranea Podcast. Descubre antes que nadie los nuevos episodios, y participa en la comunidad exclusiva de oyentes en https://go.ivoox.com/sq/17710

In this Sweathead episode, Heeru Dingra talks about the challenges she has faced as a CEO managing three agencies in the midst of a global pandemic. She also discusses her experiences of being a woman in a highly male-dominated culture and professional landscape. Heeru also shares her life lessons and wisdom about how to be an effective leader. Heeru Dingra is the Chief Executive Officer (CEO) of Isobar Group India. The Group houses award-winning agencies - Isobar, WATConsult and Perfect Relations under one umbrella. Heeru started her journey with WATConsult a decade ago and today leads a team of 1000+ people across offices in Mumbai, Delhi and Bangalore. You can connect with her here: Twitter: @heerudingra Instagram: @heerudingra LinkedIn: https://www.linkedin.com/in/heeru-dingra-b2769035/ ** Find out about our Strategy Accelerator at http://www.sweathead.com Follow the fun on Instagram: http://www.instagram.com/sweathead Subscribe to our newsletter: http://eepurl.com/dscjW5

Definitivamente, los espacios virtuales vienen cobrando mayor relevancia. En la actualidad prácticamente todo el mundo se ve obligado a tener una presencia virtual para los diferentes campos de acción. El mundo laboral no escapa a esta realidad. Cada vez, son más los empleadores que visitan un portal para promocionar una oferta de empleo o hacer la preselección de candidatos. De ahí la importancia de tener un portafolio online.ara ahondar más en este tema entrevistamos en Creatividad en Ñ a Alex Rodríguez, Director de Arte con 20 años de experiencia en estudios de diseño, agencias y editorial. Actualmente trabaja para Isobar, una agencia de publicidad digital dirigiendo el arte para la cuenta de General Motors. Alex define el portafolio online como una herramienta fundamental donde puedes consignar toda tu hoja de vida profesional empleando los recursos de la comunicación digital. Alex nos explica por qué el portafolio es tu carta de presentación para tus futuros empleadores.Contacto:ideas@creatividadeneñe.comAmaranta Martínez https://www.instagram.com/thesuperama/ Jucel Meneses https://www.instagram.com/jucelmeneses/ CULTURIZANDO https://culturizando.com/podcast/

Tiago Alves, CEO da Regus & Spaces Brasil, conversa com Danilo Janjacomo, VP de Criação da Isobar falando sobre o tema: Novas estrutura nas empresas para conversas mais relevantes

Rich McCoy is a highly experienced creative leader. He is passionate about his work and has led teams for Trade Me and Nationwide Building Society. His creative endeavors have seen him working at celebrated agencies such as AKQA, LBi, Isobar, and Saatchi & Saatchi. He is currently contracting for Air France/KLM via Isobar Paris. He is also running his art practice, a vegan cooking photoblog, and mentoring a new generation of creatives. In this episode, Rich shared great insights on lean design practices and their frameworks. We then spoke on the different ways of scaling lean practices across organizations without compromising the quality of deliverables and how lean practices help rapid innovation and find the right product-market fit. Takeaways:- What is lean design practices, How to cultivate a lean mindset, How to scale lean across an organization. Books Recommendations by Rich McCoy Oh, the places you'll go by Dr. Seuss The Lord of the Rings by TRR Tolkien Zen the art of Simple living by Shunmyo Mason Thank you for listening to this episode of Nodes of Design. We hope you enjoy the Nodes of Design Podcast on your favorite podcast platforms- Apple Podcast, Spotify, Google Podcasts, Amazon Music, and many more. If this episode helped you understand and learn something new, please share and be a part of the knowledge-sharing community #Spreadknowledge. This podcast aims to make design education accessible to all. Nodes of Design is a non-profit and self-sponsored initiative by Tejj.

In this GYDA Talks, Robert talks to Adam Graham. Adam is founder of Gray Matters and is a creative, commercially focused new business and marketing specialist, driven by a desire to help B2B businesses stand out and grow by building reputable brands. He has honed his craft over the last ten years, having worked in new business consultancies and in-house for RAPP, Omnicom, Vizeum, Dentsu Aegis and Isobar. He's experienced in brand building, marketing and sales pipeline development as well as running hundreds of successful multi-million pound pitches. He believes strongly that business owners need to be braver and more honest to create authentic and differentiating brand stories, so that they can attract the right, long-term clients. This belief, coupled with a more scientific approach to new business, gives business owners the confidence and rigour they require to succeed.Robert and Adam discuss:Commoditisation of offerWhat's changed and what works post Covid?Quick wins or sustainable bizdev?How do you attract new business?What are people doing wrong?What is the secret sauce? Is there one? This is a bite-size version of the hour-long video. To watch the rest head on over to GYDA Member Hub!

Skąd się biorą złe reklamy? Co ze świadomością tworzenia konsumpcjonizmu? Jak reklamowałoby się hipotetyczną Wódkę Tokarczuk? Posłuchaj rozmowy o niedoinformowanych prezesach, zasadach zarządzania zespołami i estetyce. Tomasz Pastuszka to współzałożyciel egalitarnie zarządzanej agencji reklamowej Madogz, wieloletni dyrektor kreatywny (m.in. w agencji Isobar) i twórca niezliczonej liczby reklam.

Drago & Scott are stirring the pot - with Jocelyn Tse, Founder & Lead Strategist, MMSN.  Multi-award-winning strategist, Jocelyn brings a rich insider's perspective on strategy and the industry as a whole from her work with all major comms holding companies across Hong Kong & Shanghai: TBWA, Ogilvy, JWT & digital experience agency Isobar, to name a few... Tune in for part 3 of our convo for a quick-fire round:Flavour of the Month:  on Jocelyn's fave recent brands out of China. Brand Bullshit: on what's wrong with ad creativity awards.Fortunate Failure: on the importance of not getting things right.Plus, we get Jocelyn's take on our forthcoming food-themed episodes.The Full Feast to drop tomorrow!

Rupert Runewitsch is a marketing specialist and entrepreneur with over 15 years working in some of the best creative shops and consultancies (glue Isobar, Leo Burnett, VaynerMedia, MediaLink). Rupert Runewitsch recently turned all his attention to being a tech entrepreneur, with his venture My Vista being backed by his previous employer, Gary Vaynerchuk.My Vista is a Big Data and Analytics company, creating a customer experience management platform that empowers people in any service industry to deliver tailored and premium REAL world experiences for its customers. Vista is the first platform of its kind that will use explicit customer preference data to power pull rather than push-based customer interactions. Today, customer service is largely reactive and centred around the most recent purchase, issue or information request. Their vision is to fundamentally shift this paradigm and empower customer service agents to become revenue generators enabled by high-quality consumer preference data that is explicitly shared and not taken.Rupert Runewitsch Interview Focus1. An introduction from you - background, overview, education... 2. Career highlights3. About Vista, your organisation and focus?4. How does your company implement Big Data and Data Analytics?5. What are the solutions your company offers? 6. How do you see Society 5.0 - 4IR and all areas of digital transformation?7. What are your views on our society, technology and digital transformations?8. What are your goals and how do you see the future of work and the main trends in tech and society?9. With Covid-19 what ways do you envision to redesign our society with technology and social impact?10. What are your visions for the present and future?About MY VISTAMy Vista is a Big Data and Analytics company, creating a customer experience management platform that empowers people in any service industry to deliver tailored and premium REAL world experiences for its customers. My Vista is the first platform of its kind that will use explicit customer preference data to power pull rather than push-based customer interactions. Today, customer service is largely reactive and centred around the most recent purchase, issue or information request. Their vision is to fundamentally shift this paradigm and empower customer service agents to become revenue generators enabled by high-quality consumer preference data that is explicitly shared and not taken.For businesses, My Vista combines a customer's personal preferences together with proximity and timeliness of action. My Vista's AI-driven messaging application will determine “next best action” for customer service agents together with contextualized templated responses aimed at delivering scale and efficiency.About Dinis Guarda profile and Channelshttps://www.openbusinesscouncil.orghttps://www.dinisguarda.com/https://www.intelligenthq.comhttps://www.hedgethink.com/https://www.citiesabc.com/Dinis Guarda's 4IR: AI, Blockchain, Fintech, IoT - Reinventing a Nation

Drago & Scott are stirring the pot - with Jocelyn Tse, Founder & Lead Strategist, MMSN.  Multi-award-winning strategist, Jocelyn brings a rich insider's perspective on strategy and the industry as a whole from her work with all major comms holding companies across Hong Kong & Shanghai: TBWA, Ogilvy, JWT & digital experience agency Isobar, to name a few... Tune in for this delicious feast that is part 1 of our convo:- The various personal & professional experiences Jocelyn's had along the cultural continuum of Canada-Hong Kong-Shanghai- The importance of a third-person perspective in cross-cultural comparisons-  Where's the fun gone? The need to bring fun back into strategy- The role of truisms & the value of trends in crafting strategy- Creativity in its different manifestations in the West v China- Evolving nature of the comms business & the role of the collective business model Dropping parts 2 and 3 later this week – stay tuned!

In this 20th episode, I talk with Phillip Golub, VP, Digital Product Experience and Innovation at Symphony Talent, based in Washington, DC. He shares about his 25-year journey as an information architect, designer, and design leader at a number of companies including his own agency he started in college, Isobar, Amex, Sapient, and now Symphony Talent where he heads up UX. Phil also shares about his creative podcast What Bubbles Up, which he started up during the pandemic with his friend Barry Fiske. I also have to ask my son to stop singing during the podcast.Phil Golub is an experienced creative leader, design thinker, and transformation strategy expert, with over 25 years in Experience Design, Digital Product Innovation, Service Design, and Cognitive Experiences. Phil is currently the VP, Digital Product Experience and Innovation at Symphony Talent. Previously, he was the Head of Experience for the South Region at Publicis Sapient, leading both teams and clients in the creation of transformational digital experiences for the world's foremost brands. Most importantly, he is a devoted husband and father to his wife, two kids, and a Soft-Coated Wheaten Terrier.Musical credit: Poddington Bear

Tiago Alves, CEO da Regus & Spaces Brasil, conversa com Danilo Janjacomo, VP de Criação da Isobar falando sobre o tema: Novas estrutura nas empresas para conversas mais relevantes

Dave Calleja and Chris discuss getting clients to sign off on design systems, strategies for getting executive buy-in, and the role of designer as evangelist.Guest:Dave Calleja is Head of Design at Isobar. He's been working in digital and UX for over 15 years, from tiny teams to federal government projects. At Isobar he's pursuing a strong passion for developing insight-aware, hypothesis-led experimentation cultures to empower experience-led transformation. You can find Dave at davecalleja.net, on Twitter as @davecalleja, and on LinkedIn.Host:Chris Strahl is co-founder and CEO of Knapsack, host of @TheDSPod, DnD DM, and occasional river guide. You can find Chris on Twitter as @chrisstrahl and on LinkedIn.Sponsor:Knapsack: design once, build once, use everywhere. Knapsack is a design system platform rooted in code for shipping consistent apps in half the time. Learn more at knapsack.cloud.Links:View the transcript for this episode.

In this episode, I interview Simon Smallchua, the Co-Founder at Harvey, a strategic marketing team and certified B Corp that helps conscious businesses grow, that is, businesses who are positively impacting one or more of the UN’s Sustainable Development Goals (SDGs). They create marketing strategies, implement and manage them, develop content, crush data, build websites and tailor messaging to get businesses where they want to be.  Simon got his first taste for business at age 9 and by age 19, he had started his own digital agency, helping small businesses set up their brand and digital marketing. He grew it to a team of 10 with 130 clients and sold it in his 20s. He then joined Melbourne-based agency Isobar as a marketing strategist and over eight years helped build the agency’s capabilities in analytics, social and experience design, and helped grow the team from 60 people to 350. Making the jump from agency to client-side, he headed up a global marketing team for a high-growth software and data company where he spent his days growing their US customer base. His wife started Harvey in 2019 and Simon joined her soon after. In their first year, they made $300,000+ in revenue and doubled it in 2020 despite the pandemic. They always make sure they spend 10% of their time managing the business and 90% working with their clients and make a point of donating 5% of their revenues to charity. Simon says the hardest thing in growing a small business is balance and that the one thing he would tell himself on day one of starting out in business is, “Take your time and grow slowly” Get ready for some world-changing inspiration that may make you wanna be more impact-driven with your business. Enjoy! This Cast Covers: Operating as the dedicated marketing team for impact-oriented and conscious businesses. The great opportunities that come with focusing a business on one area of expertise. Being the jack of all trades of marketing for businesses and how they eventually move out so the businesses can manage their own marketing. The career and entrepreneurial journey that led him towards starting Harvey. How things changed when they decided to focus on impact. Initial focus on keeping their team at only the two founders so they could stay close to their clients. Building relationships, mastering wealth building, and why happiness is not about money. Aiming at moving his time to be three to four days a week of work so he can work on more impactful projects. Being clear on your difference and niche, and tailoring everything to your target market. The beauty of a consulting business: Funding their business from savings but sustaining it purely from project revenue. Lessons he learned about cash flow from hiring the wrong people. Juggling long workdays and dealing with the times when he drops the ball on a project. Having clarity on where they deliver value so they can charge correctly for a product or service and not overdoing it. Why small business owners should master prioritization versus urgency. What B-Corp’s are really all about. The importance of building a culture founded on trust and authenticity. Additional Resources:   Harvey Screw Business As Usual By Richard Branson   Music from https://filmmusic.io "Cold Funk" by Kevin MacLeod (https://incompetech.com). License: CC BY (http://creativecommons.org/licenses/by/4.0/

The world of retail and eCommerce drastically changed last year. In this episode, Jose sits down with Merkle’s Kelly Holmstrom and Isobar’s Dave Meeker to discuss how organizations have pivoted and innovated to harness digital experiences, which COVID-induced trends should (and shouldn’t) stick around, and making the most of in-person experiences going forward. Other topics covered: • Innovations and the future of retail • What should (or shouldn’t) stick around from COVID? • Data intersection with in-store sales opportunities • Considerations for new buying habits going forward Resources: 2021 Customer Engagement Report (https://www2.merkleinc.com/l/47252/2021-03-10/8nxxf3)

Jeff Greenspoon thinks that the future of agencies is really in driving total customer experience.  He says that this can be accomplished by bringing together the right people at the right time to solve the right problems, while being focused on the need for speed, agility and simplification. He is passionate about being client and idea first, and an agency second. This thought leadership has given Jeff a unique role in the Canadian agency landscape. Listen in as Jeff and I discuss the role of agencies in today's ever changing landscape, and how dentsu is adjusting to meet the needs of it's clients and the market as a whole.Jeff is currently the President of the dentsu Solutions Group in the Americas and the CEO of dentsu Canada. Previous to joining dentsu, via a merge with Isobar, Jeff was co-founder and CEO of SPOKE, a leading digital creative firm based in Canada. He has managed international campaigns for clients including Nestle Nespresso, Entertainment One, General Motors, Coca-Cola, Hilton Hotels, Disney, and LEGO. He was awarded PROFIT Magazine's Young Entrepreneur Award and has been nominated as Canadian Entrepreneur of the Year by Ernst & Young. He is often called upon as a lecturer by the likes of Google, UofT, Ivey and several international business forums for his perspective on insight-led agency engagements and topics including Marketing, Advertising, Entrepreneurship and the Management of Professional Service Firms.

Love and commitment is possible!!! --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app Support this podcast: https://anchor.fm/katherine-zammuto/support

 How can strategic design help solve today's business challenges?In episode 7 of the B-side with James Barrow, in the house sessions, I speak to Marque Kabbaz, Director of Strategic Design at Isobar, in Sydney.Marque has nearly two decades of experience as a strategy and business design lead, building both brands and businesses for some of Australia's largest organisations. He's worked across all sectors, from Financial Services to FMCG, CPG, Retail, Mining, Pharma, Automotive, Energy, and Government.Marque discusses how he effectively identifies the underlying cause of any organisational challenge. And applies human psychology and creative principles to generate lasting and effective solutions that can be operationalised throughout the entire business.He's insatiably curious, and a bit of a tech geek, with a satirical sense of humour. He also loves rock-climbing and a good single malt whiskey. And with a degree in Behavioural Psychology, he knows a thing or two about people.It was a pleasure to chat to Marque, he's a deep thinker and a lovely guy to boot.I hope you enjoy the episode as much as I did in making it.Isobar AustraliaMiyamoto Musashi: The Book of Five RingsMarque Kabbaz Linkedin© Copyright The B-side with James Barrow 2020. All rights reserved. Terms of Service   Our GDPR privacy policy was updated on August 8, 2022. Visit acast.com/privacy for more information.

The IT crew at Hanscom Air Force Base in Massachusetts just switched cloud providers from the Defense Information Systems Agency to Amazon Web Services. While airmen might not see any immediate impact, the Air Force said they will soon see more reliable apps and better service. Federal News Radio's Scott Maucione spoke with Bob Oshel, systems architect at Isobar, a company that helped the Air Force with the conversion process, and with Kerry Coburn, program manager for common computing environment acquisitions at Hanscom, on Federal Drive with Tom Temin.