Message Media Movement

Joel Barkin, Communications Director at the Roffe Group, former Executive Director of the Progressive States Network, and former spokesman for Bernie Sanders, speaks with PHD COO Stacy DeRiso. Joel talks about learning messaging discipline from Bernie Sanders, and Stacy talks about how brands stay "resonant and relevant." We went deep! Hope you enjoy it!

Brian Goodman and Dr. David Barrett, of early childhood education startup Drawn To Discover, talk with Eric about their curriculum, their podcast, "What Is Creativity," and Brian's former life in advertising, marketing, and events. Before Drawn to Discover, Brian launched Sean Combs's video company, Revolt, and David was a researcher, author, and counselor who traveled the country training middle school teachers.

Katharina Kopp, Policy Director at the Center for Digital Democracy, and Jason Dennie, SVP of Ad Theorent, talk in-depth about the promise and the limits of big data. What does the GDPR mean for marketers and consumers? What can we learn from Cambridge Analytica and the breach of Facebook data? How can we use data to achieve greater equality, rather than inequality? And Jason presents the case for better marketing through machine learning, rather than demographic segmentation.

Eric talks one-on-one with Zellie Imani, a teacher, activist, writer, entrepreneur, and candidate for political office. Zellie talks about his work organizing Black Lives Matter protests; the role of social media in building audiences and movements; how his activism is compatible with his teaching work and political ambitions; and how he stays positive even as he protests social injustice. Zellie is a force to be reckoned with, and there's a lot to be gleaned from this episode.

Eric speaks with Kerry Murphy, who co-founded 206 Inc. and has worked at Sub Pop and RealNetworks, and Jonathan Kopp, a veteran of the Clinton Administration, Obama's digital team, Ketchum Digital and current chief interactive strategist at Glover Park Group. Topics include: using data — for good, not ill! — managing communications for major brand and political clients, maintaining sanity during high-pressure campaigns, and why the key to marketing success is passion.