A collection of lectures on Mobile Business by Hajrë Hyseni, Business School. Mobile Business Collection looks at the heart of the mobile business technologies for different business processes in an organisation. It also covers the impact of the trends and applications for business processes and the…
In this video you will learn more about opportunities and challenges for the mobile cloud services in today's digital age.
Every businesses is competing to get customers attention through mobile marketing and its becoming really hard. Therefore, this how-to video shows you the key methods to succeed with mobile marketing efforts through different advertising channels.
In today's digital age we can't afford to ignore the business opportunities that mobile platforms bring. Therefore this video helps you to understand types of mobile apps in the market place and guidelines for researching, planning, building, launching and promoting mobile apps.
Learn essential components to help you optimise your mobile presence including mobile seo, search, navigation, brand consistency and overall mobile shopping experience.
This lecture covers mobile conversion rate, customer analysis, user interface and design. In addition it also provides guidelines in developing personae for mobile store or mobile app to create more personalised customer experiences.
During this talk I cover trends of the mobile business technologies, relevant reading sources and why current mobile features are essential to the business community.
This talk covers some of the key website and applications features to optimise mobile presence for businesses. It looks at mobile Search Engine Optimisation, on-site search, navigation, brand consistency and mobile subdomain.
This talk covers popular mobile enabled features including, accelerometer, multitouch, gps, QR codes and location based services. It also covers the benefits for the businesses who decide to embrace these intelligent features to promote or sell their products.
This talk introduces mobile marketing glossary then it covers different types of advertising including CPM, PPC, contextual mobile ads and idle screen ads. In addition, it also covers the most popular mobile ad networks like iAd, AdMob, MobFox and more.
This talk covers three main and most popular mobile platforms, Google Android, Apple iOS and Blackberry OS. It also covers the benefits for businesses who decide to embrace mobile technologies.
This lecture will help you to understand different types of Mobile Cloud services, terms used and the most popular services offered for the mobile users. It includes, iCloud, Dropbox and Google Docs. In addition, you will learn more about the definitions, limitations and opportunities of the MCS.
In this last lecture for the module you will be able to learn more about mobile commerce, payments, opportunities and challenges facing the success of mCommerce today. In addition, this lecture covers the key components, customer journey, mobile business career and 2012 mobile trends.
This lecture explains different categories of mobile apps, development costs, tools and opportunities for developers and non developers to build mobile apps. In addition, it also covers outsourcing opportunities or hiring local digital agencies to build mobile apps.