Podcasts about AdMob

The crew breaks down Sensor Tower's big H1 2026 report, digs into why downloads keep falling while nobody seems to want new games, and asks whether ad revenue was ever going to save anyone. Plus a Warframe live service masterclass and the arrow craze that Kress would very much like everyone to stop talking about.Topics Covered:• Disney Solitaire cannibalizing Solitaire Grand Harvest • Where the diligence went on the SuperPlay deal and who is left • Washington State suing Playtika and Aristocrat over social casino• Sensor Tower H1 2026 with downloads down 12% • The 4X surge stalling out while puzzle keeps compounding• The D2C debate and whether the market ishealthier than it looks• AppLovin and AdMob running two-thirds of gaming ad revenue and what that consolidation does to CPIs• Why the top ad revenue games are smaller than anyone expected• Warframe as the live service masterclass Destiny never pulled offCHAPTERS:00:00 – Intro & welcome (Jen, Kress, Phil, Mishka)01:00 – Mishka's Greece trip & DoF event updates (Seattle Roundtables, Gamescom, Grand Slam, Supper Club)08:00 – Playtika update: Solitaire Grand Harvest cannibalized by Disney Solitaire12:00 – M&A Masterclass callback (Chris Petrarca) & licensing math on Disney deal14:00 – Washington State's gambling lawsuit vs. Playtika — social casino legal risk17:00 – Sensor Tower H1 2026 report: overview & app discovery is "broken"20:00 – Direct-to-consumer (D2C) web shops: how big is the impact really?23:00 – D2C by genre: 4X, social casino, Marvel Strike Force example25:00 – Genre trends: strategy down, puzzle up, Block Blast highlight26:00 – The "Arrow" hyper-casual craze — Block Blast install decline29:00 – UA costs spiking: ad spend up, downloads down30:00 – AppLovin & AdMob's growing duopoly over UA33:00 – Social casino's steepest genre decline & D2C revenue shift36:00 – Top publishers by ad revenue (King, Easy Brain, Huuuge)39:00 – Sensor Tower report wrap-up & praise42:00 – Warframe/Digital Extremes: Destiny comparison & live-service execution44:00 – Warframe monetization model breakdown45:00 – Digital Extremes' mobile SKU built with Finland's Nitro Games46:00 – Warframe mobile growth numbers (PC halo effect)48:00 – Squad RPG/gacha mechanics critique — mobile "solved this years ago"50:00 – Why no Western studio has cracked mobile shooters (Fortnite, Roblox Rivals)51:00 – Warframe's marketing-driven themed content drops52:00 – Shoutout: Christopher Dring's podcast52:00 – Outro & next week preview (Castle Clashers, Capcom)

Caught up with Sarah (Google AdMob) and Matt (VP of Revenue at Audiomack) while we were out at MAU Vegas to get the unfiltered truth about Google's new GMA Next-Gen SDK 1.00.Audiomack recently made a massive move by migrating their entire stack over to AdMob. We wanted to see if the reality actually lived up to the hype, or if switching was just a massive headache.Matt dropped the exact metrics they saw after the switch, including a 30% revenue jump, a 25% reduction in ad latency, and cutting their app crash rates in half in emerging markets.#GoogleAdMob #MAU2026

The old way of buying an MMP took weeks — sales calls, demos, contracts, CSM onboarding, documentation. Airbridge just collapsed that into a couple of hours. Core Plan: https://abr.ge/xqaqqluUse code Matej26 for bonus attributed installs!Matej Lančarič sits down with Roi Nam, CEO and founder of Airbridge, to unpack Core Plan — a self-serve, pay-as-you-go MMP that comes with 15,000 attributed installs free for a year. They get into why now (AI has driven a ~60% year-over-year jump in app releases, and those founders need measurement fast), who it's for (founders under $10M ARR, teams of 1-20, mostly consumer and subscription apps), how the AI-native onboarding works (MCP and an AI pilot that installs the SDK and builds reports for you), what got stripped out to keep it "core," and the roadmap — instant pre-SDK analysis from your ad accounts, easier web-to-app, and built-in signal engineering. On that last point: Roi shares how one sleep-tracking app cut CPA 27% with the simplest signal-engineering tactic — delaying the cancellation signal to Meta.The throughline: measurement should be as fast as the AI tools founders already use.⏱️ TIMESTAMPS00:00 Meet Roi and Airbridge00:45 What Core Plan actually is — 15K free installs02:31 Why now — AI and the 60% jump in app releases05:04 How Core Plan differs from the enterprise plans07:15 The AI pilot and MCP — SDK install in 2 hours12:05 The roadmap — pre-SDK analysis and web-to-app14:18 Signal engineering and the 27% CPA win19:08 Who's signing up — the thick-tail app market━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━

In this episode, we're joined by Felix Braberg, an ad monetization expert who has helped app studios generate over $450 million in ad revenue.With experience across two DSPs, one ad network, and leadership roles at Tetris and East Side Games, Felix now consults with studios to skyrocket their ad revenue. He also co-hosts the 2.5 Gamers YouTube channel, where he shares actionable ad monetization strategies.Felix will reveal real case studies and proven tactics covering AdMob monetization models, segmentation strategies, mediation systems, and the key players driving ad revenue today.If you've ever wondered how to unlock serious ad revenue growth the right way, this episode is your blueprint.You will discover:✅ A real-world ad monetization case study behind $450M in revenue✅ Ad monetization models that unlock massive growth✅ Mediation system secrets, how to pick and optimize like a pro✅ Who the true power players are in ad monetization todayLearn More:Subscribe to Felix's newsletter:https://felixbraberg.substack.com/You can also watch this video here: https://youtube.com/live/3cQAE-IbLxkWant expert guidance to grow your app? Book a quick call with App Masters:https://appmasters.com/contact-us/Indie App Santa: https://www.indieappsanta.comGet training, coaching, and community: ⁠https://appmastersacademy.com/*********************************************SPONSORSArcads is the fastest and best indie-friendly platform to create authentic, AI-powered UGC-style video ads — all from just text input.- Emotionally resonant, human-like videos- Perfect for app demos, testimonials, and paid social creatives- Built for speed, built to convertWhether you're launching or scaling, Arcads makes it easy to test and iterate video ads.Try it now: https://www.arcads.ai/?comet_custom=appmasters*********************************************Everyone's talking about web2app funnels - the breakthrough strategy maximizing mobile revenue. But building them in-house takes months of development. web2wave eliminates the complexity with their innovative all-in-one platform✅ AI funnel generator✅ powerful drag-and-drop quiz builder✅ streamlined payments✅ comprehensive analytics✅ smart A/B testing✅ and moreLaunch high-performing web2app funnels in days, not months.Visit https://web2wave.com/ to create your web2app funnel for free.*********************************************Follow us:YouTube: ⁠AppMasters.com/YouTube⁠Instagram: ⁠@App MastersTwitter: ⁠@App MastersTikTok: ⁠@stevepyoung⁠Facebook: ⁠App Masters⁠*********************************************

Healthcare costs keep climbing, and yet patients and employers often feel powerless to change the system. What if outsiders—those not steeped in the traditions of healthcare—are actually the ones best positioned to fix it?This special episode is a reshare from The Benefits Playbook podcast, where Halle joins Collective Health CEO Ali Diab. Together, they unpack what it takes to make health benefits simpler, more transparent, and more consumer-focused.We cover:

In this episode, we're joined by Fatemeh Vahdatpour, a solo female founder who scaled her Android utility apps to over 7 million installs, 2 million active users, and generated $200K+ in revenue using only ASO, AdMob, and some Google Ads, no subscriptions, no outside funding.Fatemeh has launched four successful startups from scratch and now runs her app business from Dubai, where she's building AI-powered apps in a fast-paced, tax-friendly startup hub.She'll reveal her exact Google Ads & ASO playbook for scaling utility apps on a budget, what most indie devs get wrong about Android growth, and how she uses lean AI workflows to launch and iterate faster than the competition.We also explore her journey as a solo female app founder and how she's built a life of freedom, travel, and growth, all powered by apps.You will discover:✅ How to scale an Android app using Google Ads and ASO✅ Why most indie developers fail with Google Ads and how to fix it✅ How to launch AI-powered apps without a big team✅ Her early-stage growth strategy: from $0 to $200K+ using only AdMobLearn More:Connect with her:https://www.linkedin.com/in/fatemeh-vahdatpour/ Work with us: https://www.appmasters.comIndie App Santa: https://www.indieappsanta.comGet training, coaching, and community: ⁠https://appmastersacademy.com/*********************************************SPONSORSArcads is the fastest and best indie-friendly platform to create authentic, AI-powered UGC-style video ads — all from just text input.- Emotionally resonant, human-like videos- Perfect for app demos, testimonials, and paid social creatives- Built for speed, built to convertWhether you're launching or scaling, Arcads makes it easy to test and iterate video ads.Try it now: https://www.arcads.ai/?comet_custom=appmasters*********************************************Everyone's talking about web2app funnels - the breakthrough strategy maximizing mobile revenue. But building them in-house takes months of development. web2wave eliminates the complexity with their innovative all-in-one platform✅ AI funnel generator✅ powerful drag-and-drop quiz builder✅ streamlined payments✅ comprehensive analytics✅ smart A/B testing✅ and moreLaunch high-performing web2app funnels in days, not months.Visit https://web2wave.com/ to create your web2app funnel for free.*********************************************Follow us:YouTube: ⁠AppMasters.com/YouTube⁠Instagram: ⁠@App MastersTwitter: ⁠@App MastersTikTok: ⁠@stevepyoung⁠Facebook: ⁠App Masters⁠*********************************************

In this episode, we're joined by Fatemeh Vahdatpour, a solo female founder who scaled her Android utility apps to over 7 million installs, 2 million active users, and generated $200K+ in revenue using only ASO, AdMob, and some Google Ads, no subscriptions, no outside funding.Fatemeh has launched four successful startups from scratch and now runs her app business from Dubai, where she's building AI-powered apps in a fast-paced, tax-friendly startup hub.She'll reveal her exact Google Ads & ASO playbook for scaling utility apps on a budget, what most indie devs get wrong about Android growth, and how she uses lean AI workflows to launch and iterate faster than the competition.We also explore her journey as a solo female app founder and how she's built a life of freedom, travel, and growth, all powered by apps.You will discover:✅ How to scale an Android app using Google Ads and ASO✅ Why most indie developers fail with Google Ads and how to fix it✅ How to launch AI-powered apps without a big team✅ Her early-stage growth strategy: from $0 to $200K+ using only AdMobLearn More:Connect with her:https://www.linkedin.com/in/fatemeh-vahdatpour/ Work with us: https://www.appmasters.comIndie App Santa: https://www.indieappsanta.comGet training, coaching, and community: ⁠https://appmastersacademy.com/*********************************************SPONSORSArcads is the fastest and best indie-friendly platform to create authentic, AI-powered UGC-style video ads — all from just text input.- Emotionally resonant, human-like videos- Perfect for app demos, testimonials, and paid social creatives- Built for speed, built to convertWhether you're launching or scaling, Arcads makes it easy to test and iterate video ads.Try it now: https://www.arcads.ai/?comet_custom=appmasters*********************************************Everyone's talking about web2app funnels - the breakthrough strategy maximizing mobile revenue. But building them in-house takes months of development. web2wave eliminates the complexity with their innovative all-in-one platform✅ AI funnel generator✅ powerful drag-and-drop quiz builder✅ streamlined payments✅ comprehensive analytics✅ smart A/B testing✅ and moreLaunch high-performing web2app funnels in days, not months.Visit https://web2wave.com/ to create your web2app funnel for free.*********************************************Follow us:YouTube: ⁠AppMasters.com/YouTube⁠Instagram: ⁠@App MastersTwitter: ⁠@App MastersTikTok: ⁠@stevepyoung⁠Facebook: ⁠App Masters⁠*********************************************

In this episode, we sit down with the team behind Airflux, the AI-powered ad optimizer from Airbridge, and unpack how it's quietly changing the rules of mobile game monetization.

Struggling to squeeze more $$$ from your ads? You might be losing thousands just by misusing AdMob.Today, Felix Braberg reveals the exact setup, tips, and optimization tactics he uses to scale ad revenue for games earning $350M+ in lifetime revenue.

This week we chat with Nihal Mehta! At Eniac, they call Nihal the human Rolodex, thanks to the thousands of connections he has made with some of the world's top companies and brands. He developed many of these connections (and scar tissue!) over the past 20+ years while founding five startups: Philly2nite -> UrbanGroove -> Chapter 7 bankruptcy; ipsh! -> acquired by Omnicom (NYSE: OMC); buzzd -> LocalResponse -> acquired by BlueCava.Early in his career, Nihal honed his ability to spot top entrepreneurial talent by investing in Admob (acquired by Google), Swiftkey (acquired by Microsoft), Tapad (acquired by Telenor), Tala, and Uber, to name a few. Nihal and his wife are now angel investors and LPs in almost 100 underrepresented founders and fund managers.Nihal is a co-founder of the non-profit “Project Ahimsa,” providing scholarships to disadvantaged youth in India, where his parents immigrated from in the early 1970s. Nihal also recently co-founded initiatives like Help Main Street to help restaurants survive the pandemic, and The 100k Pledge, a social justice tracker of economic empowerment to Black communities. You might catch him running down the Hudson River weekday mornings with founders and his #pitchandrun crew.Outside of the office Nihal loves to spend time with his wife Reshma and is a big supporter of her non-profit Girls Who Code and her initiative “Moms First.” Around town, you will usually see him with his sons Shaan and Sai and beagle-bulldog Stanley. Nihal is the life of the party, which is why he always spearheads Eniac events.Nihal graduated from the University of Pennsylvania with a BA in Philosophy and a BSE in Computer Science.Follow us!Nihal Mehta: @nihalmehtaEniac Ventures: @EniacVCErica Wenger: @erica_wengerDear Twentysomething: @deartwentysomething

In this episode, Felix Braberg dives deep into the mobile mediation market, exploring its history, the evolution of mobile advertising, and the key players in the mediation space. He discusses the importance of ad revenue, how it is calculated, and best practices for app developers to maximize their earnings. He also covers strategies for soft launching apps and optimizing ad stacks as developers scale their operations. --------------------------------------- 101 ad monetization guide https://lancaric.substack.com/p/getting-started-with-ad-revenue-applovin https://lancaric.substack.com/p/everything-you-need-to-know-about https://lancaric.substack.com/p/getting-started-with-ad-revenue-unity --------------------------------------- This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let's not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously. Panelists: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Jakub Remia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠r,⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Felix Braberg, Matej Lancaric⁠ Youtube: https://youtu.be/Q9W04l1u8UI Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2um8eguhf-c~H9idcxM271mnPzdWbipg Chapters 00:00 Introduction to Mobile Mediation and Ad Revenue 03:05 The Evolution of Mobile Advertising 05:48 The Rise of Mediation Platforms 09:07 Understanding Mediation Platforms: Pros and Cons 11:59 How Ad Revenue is Calculated 14:59 Best Practices for Ad Networks 17:53 Strategies for Soft Launching Apps 20:46 Scaling and Ad Stack Optimization --------------------------------------- Matej Lancaric User Acquisition & Creatives Consultant ⁠https://lancaric.me Felix Braberg Ad monetization consultant ⁠https://www.felixbraberg.com Jakub Remiar Game design consultant ⁠https://www.linkedin.com/in/jakubremiar --------------------------------------- Takeaways Mobile mediation is crucial for maximizing ad revenue. The App Store's launch in 2008 revolutionized app discoverability. AdMob was the first to show ads in mobile apps. Mediation platforms help developers get better ad prices. ECPM and fill rates are key to understanding ad revenue. Competition among ad networks increases revenue potential. Soft launches require a focus on ad impressions over ECPM. Scaling requires a more sophisticated ad stack. Understanding user behavior is essential for ad success. The mobile advertising landscape is constantly evolving. --------------------------------------- Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it! Hit the Subscribe button on YouTube, Spotify, and Apple! Please share feedback and comments - matej@lancaric.me --------------------------------------- If you are interested in getting UA tips every week on Monday, visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠lancaric.substack.com⁠⁠⁠⁠⁠⁠ & sign up for the Brutally Honest newsletter by Matej Lancaric Latest article - https://open.substack.com/pub/lancaric/p/match-3d-ua-playbook-real-data-inside?r=7qqaf&utm_campaign=post&utm_medium=web&showWelcomeOnShare=true Do you have UA questions nobody can answer? Ask ⁠⁠⁠⁠⁠⁠⁠⁠Matej AI⁠⁠⁠⁠⁠⁠ - the First UA AI in the gaming industry! https://lancaric.me/matej-ai Felix Latest Article - https://www.felixbraberg.com/post/the-end-of-gam-and-admob-placement-refreshes

Today's teacher is Rich Wong, general partner at renowned venture firm Accel. Rich is a very special investor and leader, and he spent many years as an operator prior to his time in VC. What was going to be a short stint as a venture operating partner nearly 20 years ago turned into a defining pivot for Rich. He not only quickly reached the top of the venture profession but also became the go-to investor for many luminary companies, such as Atlassian, UiPath, AdMob, Checkr, Rovio, Service Channel, and many many more.  His range of interests spans beyond venture, and he's very involved in many of the leading university-based poverty alleviation labs. It's always a treasure for us to find someone who integrates so many facets of life in service of others. Please enjoy our class with Rich Wong. For the full show notes, transcript, and links to mentioned content, check out the episode page here. ----- This episode is brought to you by EightSleep, the temperature-controlled mattress cover that heats or cools your mattress to transform your sleep. The Pod 4 Ultra is the new gold standard in intelligent sleep systems. It can be added to your current mattress like a fitted sheet and is been clinically proven to give you up to an hour more quality of sleep every night. The cooling capability can cool your side of the bed to 20 degrees below room temperature, all managed by the pod's autopilot feature, which adjusts the temperature throughout the night. Go to eightsleep.com/joys for $350 off.  ----- Joys of Compounding is a property of Pine Grove Studios in collaboration with Colossus, LLC. For more episodes of Joys of Compounding, visit joincolossus.com/episodes.  Editing and post-production work for this episode was provided by The Podcast Consultant (https://thepodcastconsultant.com). Follow us on Twitter: @Buhrman_Rick | @PaulBuser | @JoinColossus Show Notes (00:00:00) Welcome to the Joys of Compounding (00:04:41) The Atlassian Chase Story (00:07:41) Bootstrapping and Venture Capital (00:18:10) Excel's Founding and Evolution (00:22:14) Rich Wong's Early Influences (00:24:42) Becoming an Accidental Venture Capitalist (00:31:39) Excel's Team Dynamics and Investment Strategies (00:38:28) The Evolution of Mobility and AI (00:39:58) Bottom-Up Innovation and Defense Technology (00:41:25) AI's Role in Incumbents vs. Startups (00:44:53) Service Channel Case Study (00:47:58) Capital Efficiency and Indigestion (00:51:04) The Role of Grit and Overfunding (00:55:29) Venture Capital Ecosystem and Returns (01:04:03) Public Policy and Poverty Solutions (01:11:43) Balancing Career and Personal Life (01:15:37) How Rich Wants His Life To Be Measured

Apocalyptic Zombie.io adventure is available now! Immerse yourself in this delightful casual shooting mobile game in Zombie.io, where you take on the role of an adorable potato protagonist. The game unfolds in a world where extraterrestrial potatoes accidentally find themselves on Earth, forging an alliance with humans to combat the sudden zombie threat and save the world. This is no BS gaming podcast 2.5 gamers session #110. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let's not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously. Panelists: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Jakub Remia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠r,⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Felix Braberg, Matej Lancaric⁠ Youtube: https://youtu.be/46wdtF6eNAE Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2ftcc85es-CesThaafn9k0BIFSVAV8FQ Agenda 00:00 Epic intro 01:09 Introducing Zombie.io 03:04 Complex Gameplay and Confusion 06:07 Features and Events in Zombie IO 09:42 Rewarded Ads and Epic Heroes 12:32 Monetization Strategies 16:08 Automation and Gameplay 18:14 Exploring the Features of game 36:38 Introduction and Overview of 'Legend of Mushroom' 41:12 Analyzing the Game's Ad Placements 46:22 Discussion on Creative Strategies and Concepts 49:18 Reviewing the Mediation Stack and Ad Revenue 53:08 Final Thoughts and Rating --------------------------------------- Matej Lancaric User Acquisition & Creatives Consultant ⁠https://lancaric.me Felix Braberg Ad monetization consultant ⁠https://www.felixbraberg.com Jakub Remiar Game design consultant ⁠https://www.linkedin.com/in/jakubremiar --------------------------------------- Takeaways Zombie IO is a mid-core game with complex gameplay and many features. The game automates many aspects of gameplay, allowing players to watch and progress. Rewarded ads are heavily integrated into the game, providing players with additional rewards. The game monetizes through in-app purchases, including battle passes and other items. The company behind the game, JoyNet Games, has a history of successful games, including Legend of Mushroom. The game's potential for high revenue may be limited due to its mid-core nature and target audience. The gacha system is used to obtain powerful equipment and items. The game's ad placements are extensive, and players may watch multiple rewarded ads per session. AdMob is the primary ad mediation platform used in the game, providing a better user experience compared to other platforms. The game 'Legend of Mushroom' uses various creative concepts in its ads, including the 'twisted blades' and 'sword' creatives. Jakub emphasized (again) the importance of social features in driving player engagement and retention. There is potential for improvement in the game's mediation stack, with the addition of more networks to increase ad revenue. --------------------------------------- Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it! Hit the Subscribe button on YouTube, Spotify, and Apple! Please share feedback and comments - matej@lancaric.me --------------------------------------- If you are interested in getting UA tips every week on Monday, visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠lancaric.substack.com⁠⁠⁠⁠⁠⁠ & sign up for the Brutally Honest newsletter by Matej Lancaric Latest article - https://open.substack.com/pub/lancaric/p/stay-ahead-in-ua-for-2024-my-top?r=7qqaf&utm_campaign=podcast&utm_medium=web&showWelcome=true Do you have UA questions nobody can answer? Ask ⁠⁠⁠⁠⁠⁠⁠⁠Matej AI⁠⁠⁠⁠⁠⁠ - the First UA AI in the gaming industry! https://lancaric.me/matej-ai Felix Latest Article - https://www.felixbraberg.com/post/the-end-of-gam-and-admob-placement-refreshes --- Send in a voice message: https://podcasters.spotify.com/pod/show/two-half-gamers/message

How will Google's new consent management platform requirement impact mobile app and game publishers? You now need a CMP ... what's that all about? In this Growth Masterminds we dive into the complexities of managing user privacy and consent in mobile apps and websites. Google's new consent management platform requirements for AdMob, AdSense, and Ad Manager users are in effect right now. So we chat with Gabe Morazan, a product director, and Achraff-Nour Meski, a client services leader from Source Point, a CMP provider. Together, we explore what CMPs are, their role in ensuring compliance with privacy laws like GDPR, and how they can be seamlessly integrated into the user experience without negatively impacting app engagement. 00:00 Introduction to Privacy and Consent Management 00:36 Understanding Google's New Consent Management Platform Requirement 00:51 Expert Insights: The Role and Functionality of CMPs 04:53 Customizing Consent Messages for User Experience 09:09 Global Privacy Control: Simplifying Consent Across Platforms 15:16 The Future of Privacy and Consent Management 18:37 Closing Thoughts and Acknowledgements

Today's guest is Ashish Aggarwal, Co-Founder at AppBroda. He is an ex-Googler that has worked with top apps and games across Admob, Google Ad Manager (GAM) and Play to grow their monetization. AppBroda are experts in boosting ad revenue, by an impressive 12-20%, consistently. Their success story is witnessed by top global brands such as Rollic Games, Miniclip, HOMA Games, PopCore, Tilting Point and 200+ publishers globally. You will discover: - What the 1% of developers on AdMob do to grow revenue - How to unlock 15% ARPDAU growth on AdMob with low-code using 1 massively underused feature Learn more: https://appbroda.com/ https://www.linkedin.com/in/ashish-aggarwal-228b8915/ App Audits: https://play.google.com/store/apps/details?id=com.gpsroutefinder.appbuzmaps https://apps.apple.com/app/id1335347860 You can also watch the video: ⁠https://youtube.com/live/HGqBNAi1Bgo Work with us to grow your apps faster & cheaper: ⁠http://www.appmasters.com/⁠ SPONSORS The world's best subscription apps use RevenueCat to power in-app purchases, manage customer data, and grow revenue on iOS, Android, and the web. With ⁠RevenueCat⁠, I can easily see the most important metrics - install to trial, trial to paid, and LTV. And now they have a new paywall feature that's going to make it easy for you to build high-converting paywalls and A/B test without needing a new build. Learn more at ⁠Revenue Cat dot com⁠ ⁠NOTIX⁠ is an audience re-engagement service based on web and in-app push notifications that work for both desktop and mobile devices. With Notix, website/app owners and marketers can share their content and interact with their audiences in a highly engaging channel, while having the opportunity to monetize both mobile and web subscribers. Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ⁠ASO Masters⁠. *************** Follow us: YouTube: ⁠AppMasters.com/YouTube⁠ Instagram: ⁠@stevepyoung⁠ Twitter: ⁠@stevepyoung⁠ TikTok: ⁠@stevepyoung⁠ Facebook: ⁠App Masters⁠ *************** --- Send in a voice message: https://podcasters.spotify.com/pod/show/app-marketing-podcast/message

Kevin Scott is the current Chief Technology Officer of Microsoft. We talk about his entire career, how being an academic seemed to be his path before he transformed the ads system at Google. Then he revolutionized the entire advertising industry at AdMob; is credited by some people by saving LinkedIn from technical rot; and now, today, oversees Microsoft's efforts in AI, VR/AR all the future things. Fantastic conversation.Kevin's podcast is: Behind the TechOriginally Aired: May 2019See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

On our AWS episode, we talked briefly about the next chapter of cloud: data warehouses. But what makes them so powerful? Why do enterprises rely on them? And how will cloud customers collaborate on data stored in multiple clouds? We sit down with Kamakshi Sivaramakrishnan, the co-founder and CEO of Samooha, a new company backed by Altimeter and Snowflake Ventures to tackle the problem of secure data sharing and collaboration in the cloud. Kamakshi has an impressive background to speak to this problem, having been a part of AdMob (sold to Google), and the founder/CEO of Drawbridge, which sold to LinkedIn. She then went on to work in Microsoft's Office of the CTO, where she obviously had a lot of experience understanding the needs of cloud customers. If you want a better understanding of how enterprises use the cloud, multi-cloud architecture, and how security and privacy works with customer data at scale, this episode is for you! Links: Kamakshi on Twitter Samooha Samooha Product Demo Video

In this episode, Saka talks to Nihil Mehta about how 4 friends started a VC firm from scratch and about how to scale relationships and networks. They also discussed thematic vs opportunistic investing.Nihal is a Co-Founder at Eniac Ventures and was an Angel Investor at Uber. Early in his career, he honed his ability to spot top entrepreneurial talent by investing in Admob (acquired by Google), Swiftkey (acquired by Microsoft), Tapad (acquired by Telenor), Tala, and Uber, to name a few. Nihal and his wife are now angel investors and LPs in almost 100 underrepresented founders and fund managers.Nihal is a co-founder of the non-profit “Project Ahimsa,” providing scholarships to disadvantaged youth in India, where his parents immigrated from in the early 1970s. Nihal also recently co-founded initiatives like Help Main Street to help restaurants survive the pandemic, and The 100k Pledge, a social justice tracker of economic empowerment to Black communitiesIf you think you or someone you know would like to chat with Saka in an exclusive interview, please get in touch!

This is no BS gaming podcast 2.5 gamers session #53. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let's not forget this is a 4 am conference discussion vibe, so let's not take it too seriously. Panelists: Jakub Remiar, Matej Lančarič, Felix Braberg Youtube: https://youtu.be/GwoG7SIfkUY 00:00 Intro 01:05 Numbers Chit chat 03:22 No official multiple Admob statement (ask your admob rep) 05:00 Matej = Felix's secretary 05:28 Kimono session 06:11 Eversoul intro 07:02 Why are we even reviewing this (boring) game? 09:05 Full admon part in 2 seconds 09:39 Why games from the east don't have ads? 10:41 Camera zooms in on Jakub's premium BS 12:55 UA intro 14:12 Mr. Gachapool got introduced to the podcast 15:08 Comparing Eversoul to the Goddess of Nikke 16:54 UA dark secrets spilled by Mr.Gachapool 17:17 UA channel mix 18:22 Actual gameplay in the creatives 19:06 Creative strategy 21:35 Flamboyant UA strategy for Eversoul 24:52 Collabs in anime games 27:16 Starting to share gameplay of Eversoul 27:37 Game design Eversoul intro 33:51 Jakub talking about two different progressions 34:53 Please keep the story 35:23 Big +1 feature - engagement prolonging tactic 36:30 Felix looks really confused 37:04 Why is the game making so much money? GACHAPOOOOOL! 37:24 Can you buy a ticket to the waifu concert? 38:10 Infinite starter banner 43:27 Waifu games are saving mobile! 46:15 Get back to the podcast Jakub! Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it! Hit the Subscribe button on Youtube, Spotify, and Apple! Please share feedback and comments - matej@lancaric.me If you are interested in getting UA tips every week on Monday, visit lancaric.substack.com & sign up for the Brutally Honest newsletter by Matej Lancaric 11 tips for killer User Acquisition ops (Q1 version) - https://lancaric.me/11-tips-for-killer-user-acquisition-ops-q1-2023/

This is no BS gaming podcast 2.5 gamers session #52. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let's not forget this is a 4 am conference discussion vibe, so let's not take it too seriously. Panelists: Jakub Remiar, Matej Lančarič, Felix Braberg Youtube: https://youtu.be/J0CZ8yV__7U 00:00 Intro 04:30 few words from our friends from Adikteev 05:05 Oj oj oj Admonetisation secrets 07:15 Ad monetization for the people 07:35 The admon gossip corner intro 10:22 Unity bug 10x over-reporting earnings 13:56 Top tip - Don't lose money! 17:00 2018 is THE back in the days 18:11 Amazon Publisher Services Update 22:35 Sharing the TOP DSP list 24:50 Jakub hates putting ads in games 25:45 Matej in Australia episode 34 reference 28:05 CTR benchmarks 29:40 Experimenting with End cards 32:40 Felix can tell who serves the ad! 33:25 We are going to test Felix, if he is truly the king of admon 34:15 Felix explains the reasoning behind his corner 34:33 Admob is dropping the three-placement rule 41:05 Everybody wins! maybe Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it! Hit the Subscribe button on Youtube, Spotify, and Apple! Please share feedback and comments - matej@lancaric.me If you are interested in getting UA tips every week on Monday, visit lancaric.substack.com & sign up for the Brutally Honest newsletter by Matej Lancaric Dumb ways to die hit the #1 download rank in the US. Here is how: https://lancaric.me/ua-how-to-be-top1-downloaded-game-us/ https://www.felixbraberg.com/post/is-admob-removing-its-three-placement-limit https://www.adikteev.com/case-studies/how-sdv-increased-in-app-transactions-by-over-30

In this video, you'll learn how to increase your AdMob show rate and avoid common mistakes that app developers make. Additionally, you will also discover a good show rate to aim for and how you can track and measure your progress. By understanding what a good show rate looks like, you'll be able to set realistic goals for yourself and make data-driven decisions to optimize your AdMob ads. Whether you're a new or experienced app developer, this video will give you the knowledge and tools you need to boost your AdMob show rate and increase your revenue. So, if you want to learn how to increase your AdMob show rate and create more successful apps, be sure to watch this video! Learn more: https://www.linkedin.com/in/siddharthgupta89/ https://appbroda.com/ https://appbroda.com/slack-community SPONSORS Growing your app beyond a certain point by yourself is almost impossible as the your beloved baby must mature and transform into a company. Bluethrone's new partnership model is better than a VC Investment: It gives you cash in hand, your life back and the right to see your app adopted by millions, and making millions. Got an app idea that you think will be the next unicorn? But you don't know what to do next? With more than 15 years of experience creating software, B7dev.com can help you out. Schedule a free 1-hour call by going to B7Dev.com and let them know that Steve sent you. Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters. *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung TikTok: @stevepyoung Facebook: App Masters *************** --- Send in a voice message: https://anchor.fm/app-marketing-podcast/message

This is no BS gaming podcast 2.5 gamers session #40. Sharing actionable insights, dropping knowledge from our day to day User Acquisition, Game design and Ad monetisation jobs. Also discussing the latest industry news from time to time while having so much fun! Let's not forget, this is a 4am conference discussion vibe, so let's not take it too seriously. Panelists: Jakub Remiar, Felix Braberg, Matej Lančarič Youtube: https://youtu.be/E6ZYNQExv2A Agenda: 00:00 Intro 03:05 Kudos to us 05:10 Newzoo forecast clickbait 07:10 Felix can't write headlines 08:15 but can predict 2023 industry growth (only after thanksgiving though) 09:00 Google struck a deal with Activision - getting sued 12:38 Felix is looking forward to the best days in his life 13:09 Google bidder update (approach your Admob friend for beta) 14:50 Amazon Publisher Services update 16:51 Predictions suck 17:13 Q4 is tough (only Felix is happy) 19:09 Redecor stopped UA totally 21:00 Budget scenarios 23:53 How to decrease budget efficiently? 26:04 Q4 UA tips for Megacorps 27:30 CARPE YOLO! 27:57 Rapid creative testing 28:23 No Holiday BS pls 28:40 No UA experiments 30:54 Getting pleasure from watching Ads 32:57 Heroes vs Hordes is growing 33:40 Q4 Liveops tips & prep 43:34 Azur lane & Township adding mini games as Liveops events Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it! Hit the Subscribe button on Youtube, Spotify and Apple! Please share feedback and comments - matej@lancaric.me If you are interested in getting UA tips every week on Monday, visit lancaric.me and sign up to Brutally Honest newsletter by Matej Lancaric Thanks to our sponsor Adikteev! Read the Upland case study - https://www.adikteev.com/blog/how-upland-drove-high-engagement-to-boost-in-app-conversions-by-33

This is no BS gaming podcast 2.5 gamers session #38. Sharing actionable insights, dropping knowledge from our day to day User Acquisition, Game design and Ad monetisation jobs. Also discussing the latest industry news from time to time while having so much fun! Let's not forget, this is a 4am conference discussion vibe, so let's not take it too seriously. Panelists: Jakub Remiar, Felix Braberg, Matej Lančarič Youtube: https://youtu.be/KwYPBbIrRUE Agenda: 00:00 Intro 02:30 Podcast agenda 04:18 How to maximise Ad revenue for a holiday season? 05:33 Mariah Carey made over 50mil! Devs, please look at her.. 06:50 Q4 Admon tip 1 08:52 Q4 Admon tip 2 10:20 Q4 Admon tip 3 (how to make $26k extra/year) 13:38 Mr.Robot Remiar gives a compliment to Felix 14:40 Admob people please leave here! 14:42 Q4 Admon super pro tip 4 16:37 Admob people please come back here! 16:43 UA Q4 intro 17:43 Seasonal creatives in UA 20:40 New TikTok SPC campaign 23:00 SPC campaign perfomance 23:52 Noob question from non-UA Jakub 24:50 How could you get the best performance on SPC campaign? 25:52 Facebook UA vs TikTok UA? 27:57 War of Clones - Heroes vs. Hordes intro 28:42 Brief UA check 30:11 Jakub's excitement about Heroes vs. Hordes is immense 32:10 Timelines 33:40 Heroes vs. Hordes numbers 34:40 Vectors & systems 39:00 Is survivor.io or Heroes vs. Hordes niche? 41:14 Marvel Snap patchnotes Hit the Subscribe button on Youtube, Spotify and Apple! Please share feedback and comments - matej@lancaric.me / lancaric.me Learn more from our sponsor: https://www.adikteev.com/blog/implement-cross-promotion-for-apps

1. Facebook Ad Policies Renamed To Meta Ad Standards - Meta has renamed their Facebook Advertising Policies to Meta Advertising Standards to make them “as useful, transparent and clear as possible. We're not making any changes to the scope of these policies or how we enforce them, nor are we announcing any new policies. Instead, our goal with this update is to make it easier for people and businesses to access and understand our policies.” 2. Meta Announces Facebook Communities Summit 2022 - Per Meta, “the Facebook Communities Summit is back. Join us virtually to celebrate inspiring community builders, hear from Facebook leaders, and learn about a number of new products and features to help you build, grow, and support your groups.”The event is scheduled for October 20, 2022. Previous Communities Summit events have seen the launch of various new tools and updates, so it could well be worth tuning in if you're looking to stay up with the latest group moderation options that could help to maximize your Facebook community. You can learn more about 2022 Facebook's Communities Summit, and sign-up to attend, here.3. Meta Shutting Down ‘Bulletin' Newsletter Platform - Meta launched Bulletin in April 2021, as part of an effort to take a piece of the growing newsletter market and compete with Substack (btw, Twimshow is hosted on substack). Now Meta says that it will shut down Bulletin by early next year. Per Meta, “Bulletin has allowed us to learn about the relationship between Creators and their audiences and how to better support them in building their community on Facebook. While this off-platform product itself is ending, we remain committed to supporting these and other Creators' success and growth on our platform.”4. Meta Rolls Out ‘Advantage Custom Audience' - Per Meta, “... rolling out Advantage custom audience, a new targeting automation product that leverages an advertiser's Custom Audience to reach new and existing customers. This is similar to Lookalike audiences that find people who are likely to be interested in your business, except that Advantage custom audience goes beyond the 1%, 5% or 10% similarity ranges you are used to, while also prioritizing delivery of ads to people in your Custom Audience. This entire process is guided by AI and machine learning to help improve advertiser campaign performance with less manual effort.”5. Instagram : Multi-advertiser, Explore And Profile Feed Ads - Multi-advertiser ads allow businesses to be discovered by people who are in a shopping mindset and have recently engaged with relevant business content in feed. When a person expresses commercial intent by engaging with an ad, Instagram will deliver more ads from other businesses that may be of interest, powered by machine learning. Through a large-scale back end study, they observed that adding multi-advertiser ads to ad campaigns drove improved efficiency in incremental conversions per dollar spent.Explore home, the grid that people see when they first arrive on the Explore tab, will now feature ads to reach people in the earliest stages of discovering new content they care about.Instagram is also testing  ads in profile feed for non-teen, public profiles, which is the feed experience that people can scroll through after visiting another account's profile and tapping on a post. Ads in profile feed give advertisers the opportunity to expand their reach easily using existing feed assets, while giving people the same personalized ad experience they enjoy in their main Instagram feed. As a part of this test, we will experiment with a monetization opportunity that will allow eligible creators to earn extra income from ads displayed in their profile feeds, beginning with select U.S. creators.6. Google Analytics Stops Reporting Store Visits - Store Visits in Google Analytics provides an estimated count of the number of store visits from users who visit your website and then visit your physical store within 30 days. Store visits are estimates based on data from users who have turned on Location History. Only aggregated and anonymized data is reported to advertisers, and they aren't able to see any store visits from individual website sessions, ad clicks, viewable impressions, or people.Now Google states that, “on 10/31/2022, Store Visits reporting will be discontinued. As of this date, new Store Visits reporting will not be generated. Historical Store Visits reporting will remain available.”7. Google Announces ‘Tag Coverage Summary' - Sitewide tags are the building blocks of a strong measurement foundation. They help advertisers understand how customers are interacting with their website and ads. But, it's historically been difficult to set up and manage tags without technical expertise or a tag management platform like Google Tag Manager. To address this, Google rolled out a single, reusable Google tag so you can do more across different Google products and accounts without changing your website code. We covered this in more detail in Episode#120.Now, with the new Tag coverage summary, you can quickly determine whether your Google tag has been implemented on all of your website pages. You can access this summary from the Google tag sections of both Google Ads and Google Analytics, and through Google Tag Manager.8. Google Ads: Target Users Who Are More Likely To Click On In-App Ads - Through this update, Google Ads' app campaigns allow you to target people with an affinity for clicking on ads within apps. The new targeting option is target return on ad spend for ad revenue or tROAS for ad revenue for short. Per Google, “this is an update to the Target Return on Ad Spend, or tROAS bid strategy, which is recommended if you are seeking a specific Return on Ad Spend from your App campaigns..”To use tROAS for ad revenue, your develope will need to send all AdMob or third-party ad revenue data to Google Analytics for bidding. Because third-party ad revenue in Google Analytics enables revenue import from any monetization platform into Google Analytics for tROAS bidding. In addition, you're required to link your Google Analytics property to Google Ads and send your Google Analytics ad_impression event to Google Ads. With those requirements met, you can implement this new targeting capability by setting up a tROAS for ad revenue App campaign and selecting the ‘ad_impression' event to optimize toward ad revenue. 9. Google Ads Testing ‘Automatically Created Assets' - Automatically created assets are a campaign-level setting that helps you generate additional assets (headers and descriptions) to complement the assets you input for your ads by using relevant creative content from your landing page, website, existing ads, and keywords in your ad group. Note that automatically created assets setting is currently in beta and not available for all. Automatically created assets will appear in campaign level settings as accounts are added to the beta. You can see which assets are being used in the RSAs by navigating to “Asset report” from the Ad level to “View asset details” and viewing all of the assets used.  You can use the “source” column to distinguish between automatically created assets vs advertiser-created assets  Automatically created assets will show impressions and performance ratings  On the channel-level asset report, auto-created assets are visible like advertiser-provided assets If you have access to this new feature, you'll instruct Google to generate the assets from eligible sources based on relevance and predicted performance. You can choose to opt-out of automatically generated assets by going into your Google Ads account, navigating to Settings, then clicking Automatically created assets, then selecting Off: Use only assets I provide directly for my ads.Source: https://support.google.com/google-ads/answer/11259373 10. Google Ad Recommendations Can Now Be Applied As Experiments - Google Ads announced that you can now apply a recommendation as an experiment in the Experiments page. This allows you to more efficiently "in as few as two clicks, you can set up an experiment where you compare your base campaign to a trial campaign which will have the recommendation applied," Google said. Currently, this functionality is available for broad match and target return on advertising spend recommendations. Google said it will continue to roll out support for more recommendation types on the Experiments page in the coming months.Google said this was done because many advertisers felt that it can be hard to understand the impact of applying a recommendation to your account.Google recommends you monitor your results within the Google Ads Experiments page for 4-6 weeks. Once the experiment has concluded, you can apply the results by either converting your trial campaign into a new campaign or by transferring the learnings to your original campaign.

Admob MediationMediation is a feature of AdMob that helps you manage all of the ad sources you use to serve ads to your apps in one place. Using mediation, you can send incoming ad requests to multiple ad sources and help ensure you find the best available ad sources to fill the requests. Mediation will use mediation groups to try to help maximize your revenue by ranking all the ad sources based on optimized performance. Learn more: https://support.google.com/admob/answer/3063564?hl=en https://appbroda.com/ You can watch this Video : https://youtu.be/9rnrdhhTiDs SPONSORS B7DEV.com is the app development firm dedicated to helping entrepreneurs go from app idea to success because they understand startups and don't charge you huge fees just to get your app off the ground. Learn more at B7Dev.com. Get Started for FREE: https://www.helpshift.com/appmasters/ Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters. *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung Facebook: App Masters *************** --- Send in a voice message: https://anchor.fm/app-marketing-podcast/message

This is no BS gaming podcast 2.5 gamers session #27. Discussing the latest news, fun stuff and dropping knowledge. Don't forget, this is a 4am conference discussion vibe so let's not take it too seriously! Let's dive in and enjoy. Panelists: Jakub Remiar, Felix Braberg, Matej Lančarič Youtube: https://youtu.be/U-DQSUagL48 Agenda: 00:00 Intro 02:50 Embracer Group Q1 financials reveals 107% increase in net sales 07:10 Google iOS + Retargeting updates 09:10 Admob Bidding update with numbers! 20:00 How do hypercasual games make money? 33:33 Ad network campaign structure Mentioned gamecamp video with high optin rates examples https://youtu.be/ncnjjfAVS5E Hit the Subscribe button on Youtube, Spotify and Apple! Please share feedback and comments - matej@lancaric.me / lancaric.me

Have a question related to your AdMob policy violation? In this live stream, we will solve your problems live! Appbroda is Google's channel partner with demand of AdX of advertisements. Their aim is provide a strong product to app developer to fulfill all of their requirements. We started in July 2021 and are serving 300+ clients with impressions of 619M in a month. Siddharth Gupta is a Co-Founder at AppBroda. Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training SPONSORS Helpshift offers the easiest way to collect user feedback, report bugs, and more without users ever having to leave your app. You can even have a customizable Help Center and unlimited FAQs. Get Started for FREE: https://www.helpshift.com/appmasters/ Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters. *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung Facebook: App Masters *************** --- Send in a voice message: https://anchor.fm/app-marketing-podcast/message

Have over a million downloads for your apps? You will discover how to increase your AdMob eCPM for mature apps. You will discover: - Why mediation plays a more important role in mature apps - Why you should be optimizing for formats, devices and GEOs - Waterfall vs bidding strategies Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training Get your app audited: http://www.appmasters.com/audit SPONSORS SocialPeta is the world's leading advertisement analysis platform, dedicated to offering top ad creatives and marketing strategies for both advertisers and publishers. Serving as an essential ad and marketing intelligence platform, SocialPeta covers advertising data from 80+ global ad networks across 70 countries and regions. Now they have more than 300 enterprise clients including Google, Tencent Games, NetEase Games, Garena, Gismart, Mobvista and etc. Learn more by visiting SocialPeta.com. Helpshift offers the easiest way to collect user feedback, report bugs, and more without users ever having to leave your app. You can even have a customizable Help Center and unlimited FAQs. Get Started for FREE: https://www.helpshift.com/appmasters/ Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters. *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung Facebook: App Masters *************** --- Send in a voice message: https://anchor.fm/app-marketing-podcast/message

Discover how to increase your AdMob eCPM for apps in the growth stage. In this video, we cover: - Why you should enable competitors' ads - Make sure your show rate is above 60% - Should you choose waterfall vs bidding during mediation? Earn more from AdMob with AppBroda: https://www.appbroda.com/ Get your app audited: http://www.appmasters.com/audit SPONSORS SocialPeta is the world's leading advertisement analysis platform, dedicated to offering top ad creatives and marketing strategies for both advertisers and publishers. Serving as an essential ad and marketing intelligence platform, SocialPeta covers advertising data from 80+ global ad networks across 70 countries and regions. Now they have more than 300 enterprise clients including Google, Tencent Games, NetEase Games, Garena, Gismart, Mobvista and etc. Learn more by visiting SocialPeta.com. Helpshift offers the easiest way to collect user feedback, report bugs, and more without users ever having to leave your app. You can even have a customizable Help Center and unlimited FAQs. Get Started for FREE: https://www.helpshift.com/appmasters/ Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters. *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung Facebook: App Masters *************** --- Send in a voice message: https://anchor.fm/app-marketing-podcast/message

Discover the best practices to incorporate AdMob as a brand new app: - The two ad strategies that you should be testing - The two things you must avoid - The 4 ad formats that you should have when launching your app Earn more from AdMob with AppBroda: https://www.appbroda.com/ Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training Get your app audited: http://www.appmasters.com/audit SPONSORS SocialPeta is the world's leading advertisement analysis platform, dedicated to offering top ad creatives and marketing strategies for both advertisers and publishers. Serving as an essential ad and marketing intelligence platform, SocialPeta covers advertising data from 80+ global ad networks across 70 countries and regions. Now they have more than 300 enterprise clients including Google, Tencent Games, NetEase Games, Garena, Gismart, Mobvista and etc. Learn more by visiting SocialPeta.com. Do you want to increase your Ad Revenue? AppBroda has provided its clients with 40-150% increase in Ad revenue by giving them access to premium advertisers on Google Ad exchange. Click here to book a free consultation with Appbroda. Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters. *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung Facebook: App Masters *************** --- Send in a voice message: https://anchor.fm/app-marketing-podcast/message

In order to be able to appeal an AdMob invalid traffic or activity suspension, you must understand the causes for such a penalty. You will discover what KPIs Google is monitoring in your AdMob account and how you can fix your app to ensure you do NOT get an invalid traffic or activity suspension. Learn more about how AppBroda can help you increase your AdMob eCPM: https://www.appbroda.com/ Prefer to read? https://www.appbroda.com/blog/how-admob-detects-invalid-traffic-after-an-app-is-suspended/ Get your app audited: http://www.appmasters.com/audit SPONSORS SocialPeta is the world's leading advertisement analysis platform, dedicated to offering top ad creatives and marketing strategies for both advertisers and publishers. Serving as an essential ad and marketing intelligence platform, SocialPeta covers advertising data from 80+ global ad networks across 70 countries and regions. Now they have more than 300 enterprise clients including Google, Tencent Games, NetEase Games, Garena, Gismart, Mobvista and etc. Learn more by visiting SocialPeta.com. Do you want to increase your Ad Revenue? AppBroda has provided its clients with 40-150% increase in Ad revenue by giving them access to premium advertisers on Google Ad exchange. Click here to book a free consultation with Appbroda. Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters. *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung Facebook: App Masters *************** --- Send in a voice message: https://anchor.fm/app-marketing-podcast/message

Discover the top reasons why Google may suspend your AdMob account and how you can prevent it from happening. Also, discover what you can do to appeal a suspension. Top reasons for an AdMob Suspension: 1) Invalid Traffic 2) Policy Violation 3) Associated with Another Account Learn more about AppBroda: https://appbroda.com/ Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training *************** Get your app audited: http://www.appmasters.com/audit SPONSORS SocialPeta is the world's leading advertisement analysis platform, dedicated to offering top ad creatives and marketing strategies for both advertisers and publishers. Serving as an essential ad and marketing intelligence platform, SocialPeta covers advertising data from 80+ global ad networks across 70 countries and regions. Now they have more than 300 enterprise clients including Google, Tencent Games, NetEase Games, Garena, Gismart, Mobvista and etc. Learn more by visiting SocialPeta.com. Do you want to increase your Ad Revenue? AppBroda has provided its clients with 40-150% increase in Ad revenue by giving them access to premium advertisers on Google Ad exchange. Click here to book a free consultation with Appbroda. Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters. *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung Facebook: App Masters *************** --- Send in a voice message: https://anchor.fm/app-marketing-podcast/message

Unleash the full value of your inventory with Google AdX. Get the Highest eCPM and the Fill Rate that your content deserves! Appbroda is Google's channel partner with demand of AdX of advertisements. Their aim is provide a strong product to app developer to fulfill all of their requirements. We started up in July 2021 and serving 300+ clients with impressions of 619M in a month. Siddharth Gupta is a Co-Founder at AppBroda. Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training *************** Get your app audited: http://www.appmasters.com/audit SPONSORS SocialPeta is the world's leading advertisement analysis platform, dedicated to offering top ad creatives and marketing strategies for both advertisers and publishers. Serving as an essential ad and marketing intelligence platform, SocialPeta covers advertising data from 80+ global ad networks across 70 countries and regions. Now they have more than 300 enterprise clients including Google, Tencent Games, NetEase Games, Garena, Gismart, Mobvista and etc. Learn more by visiting SocialPeta.com. Looking for a platform for ASO too to optimize and track your app from one single dashboard? With over 15 ASO tools, 9 market research tools, and 5 tools to manage ratings and reviews, ASOMobile is the most comprehensive and affordable ASO solution. Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters. *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung Facebook: App Masters *************** --- Send in a voice message: https://anchor.fm/app-marketing-podcast/message

Hello & welcome everyone. This is no BS gaming podcast 2.5 gamers session #3. Let's dive in. Panelists: Jakub Remiar, Felix Braberg, Matej Lančarič Roblox Steam hosts 55K Games vs Roblox 20 Mil “experiences” 47,3 Mil DAU Half of the users are aged 12 and under Current Market cap 38 Bil $ Roblox Cut 75,5% Roblox takes a 30% cut of every transaction on their platform Discoverability Robux Minimum Withdrawal to real life money 100K (1000 $) Second life comparison (10$) Withdrawal only possible with Roblox monthly 5$ subscription On every 1$ revenue of roblox only 17% make it out Historic example of “Company money Scrib” Workers spend their money at the company Workers become afraid to break company rules as company rules over their “money” This dependency increase friction on quitting the system Illegal in US 1938 Platform Capitalism - business model based on unsustainable expansion in order to monopolize a platform Experience based payouts Roblox “editor knowledge untransferable “Make serious cash” claim removed from the website after video Roblox moderation - shut down official forums in 2017 because they couldn't moderate them Roblox Collectible Market Tie ins with Brands Collectibles that are sold for limited time skyrocket in value from 10 to 15K $ dollars Roblox still takes a 30% form all of the transactions Roblox Black market Rewarded Interstitial ads - 6 months in Around 6 months ago Google and Facebook announced the roll out of Rewarded interstitial ads. An interstitial ad that pops up and users can opt out of and thus forgo the reward Admob are pushing very hard on this format which is still in Beta Facebook were pushing it but not so much anymore Don't monetize with this format! You're opening yourself up to unnecessary stress and risk Only FB and Admob support it - thus you'll get lower prices FB on iOS is pretty much non-existent so you have no competition Calling it now that in 12 months they won't exist. Please share feedback and comments - matej@lancaric.me

Omar is a partner at Mucker and leads their $190M "early" fund.  Previously a partner at Sequoia and founder of AdMob.   So many great insights on building companies and why it's hard for startups to raise a Series A from Sand Hill. 

ATSAP U:  A lot of our clients have been asking about how Apple‘s iOS 14.5 update will affect their apps. If you‘ve seen the news, you know that this update has upset many large tech giants such as Facebook. But why exactly are developers so upset about this update? Join Antonino in this episode of Byte Club as he discusses how this update will affect our clients, developers, and entrepreneurs. Core 3 Group Core 3 Group - Where everything about your business matters.Atsap, LLC Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the show (https://www.patreon.com/atsapllc)

Discover how today's guest tripled his app income from $250 to $750 a month with just 15 downloads a day. Sobhan Eskandari is the creator of Penman. Topic Covered: 05:36 - How he started tracking his events with Firebase 09:14 - How the longer pricing page 4X his revenue 17:32 - Are you developing in Swift 18:07 - Does Apple test subscriptions before approving? 32:18 - How does NOT having his app name affect his downloads 36:27 - Ludo App Audit 44:16 - Admob question 45:27 - Possible to sell over $15 a month 46:59 - Does localization work? 51:37 - Does the AppAdvice affect your App Store ratings? 54:40 - Golf Mind Caddie App Audit 01:00:56 - How Sobhan uses push notification to increase engagement & sales 01:03:35 - How to anchor your prices You can watch this video: https://youtu.be/wlY7O8Vvsq0 Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training *************** Get your app audited: http://www.appmasters.com/audit *************** SPONSORS Afraid of seeing your app users gone after you tried so hard to acquire them? This is something that Storyly can help you with. Bring mobile native story format to your app only in 15 minutes. Increase your app engagement and user retention rates. Scaling your Apple Search Ads campaigns can be challenging if you don't have the right tool kit. From market insights to automation tools, SearchAds.com provides everything you need in a single intuitive dashboard, so you can easily adapt, optimize and grow your mobile business in the App Store. Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters. *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung Facebook: App Masters *************** --- Send in a voice message: https://anchor.fm/app-marketing-podcast/message

Jessica Rovello is the CEO and Co-Founder of Arkadium, a game development company based in New York that has built hundreds of games enjoyed on over 800 million devices worldwide. Arkadium has been voted as one of Inc.'s best places to work and takes an employee-centric approach to growth. This episode is part of a miniseries called PubCast that explores the stories of website creators and app developers who've turned their passions into digital businesses. Hear from founders about how they got started, their challenges growing, and their tips for entrepreneurs. To provide feedback about the PubCast series of podcast episodes, visit https://g.co/talksatgoogle/pubcast. Interested in learning how you can grow your digital business with Google? Learn more about AdSense, Ad Manager, and AdMob solutions.

Bestselling author Maynard Webb is a 40-year veteran of the technology industry. An active leader in the technology and business community, Maynard serves as a board member, investor, philanthropist, and mentor to young entrepreneurs.As the founder of the Webb Investment Network (WIN), a seed investment firm dedicated to nurturing entrepreneurs, Maynard brings his experience developing and leading high-growth companies.Maynard currently serves on the boards of Salesforce and Visa. Previously, Maynard served as Chairman of the Board of Yahoo!, CEO of LiveOps, COO of eBay, and held executive roles at Gateway, Bay Networks, and Quantum.Maynard has also served on several public and private boards, including Yahoo!, Gartner, Niku, Extensity, Hyperion, Peribit (acquired by Juniper Networks), Baynote, and AdMob (acquired by Google) where he was also one of the first investors.

I've got a inspiring and clairvoyant  one for you with my guest Sana Afzal. BackgroundSana hails from Houston, Texas, grew up in Dubai and calls California home. Creative Business Exec at Google, and was previously a Creative Ops and Production lead at The ZOO, a Global Policy Strategist and Senior Creative PM at AdMob, Sana has been a strong advocate for the importance of creativity in the tech world and has orchestrated the integration of branding and tech throughout her career. Coaches high-level execs and mentors early career professionals.   HighlightsHow the Iphone impacted her career choiceImposter syndromeCareer started off with knowing exactly what she wanted to do, however it was a straight lineAdvice from parents: Do what you love, but make sure you can support yourselfThe immigrant mentality and how a milk commercial changed Sana's lifeTake into consideration what is in front of youOpportunities will find you, if you work hardYou have to "Show Up" everyday, sometimes it's challengingHer reaction to being asked to consider law school Getting joy outside of your 9 to 5Is that in my job description?Empathy and communication has helped in her creative world careerPivoting your perspective on FeedbackEmpathy in the creative worldLearning through observation of othersPatience / Gratitude / persistenceThe power of journalingBeing grounded, not easily doneYou want Sana's Spotify Playlist

Kamakshi is the founder of Drawbridge, alumna of AdMob and expert in applying ML to identity graphsMore

Omar is a partner at Mucker and leads their $190M "early" fund. Previously a partner at Sequoia and founder of AdMob. So many great insights on building companies and why it's hard for startups to raise a Series A from Sand Hill.

This week we have Eric Wroolie from Overpass Apps joining us to answer all your app development related questions. He's got a popular YouTube channel where we shares a lot of great advice for app developers. Overpass is a mobile app development agency based in Oxfordshire in the UK Topics Covered: 04:06 - Trends in the app store 05:51 - Ad revenue getting harder to monetize 07.02 - How YouTube can help your business 16:33 - Motivational Quotes App Audit 24:26 - Native vs Flutter or Xamarin 29:34 - Should you be concerned about cyber attacks while building app? 32:06 - What benefits do you get by having a user register for your game? 34:40 - What is the minimum daily downloads to get revenue traction? 35:44 - Goddness app audit 44:37 - Should you monetize with monetize with Facebook? 45:30 - Why is Admob revenue getting more difficult 54:59 - Reward full screen ads vs video ads SPONSORS From Apple Features to ASO to influencer marketing, you will learn all the tools and tactics to make it in the app space. Learn more Appmastersacademy.com B7DEV.com is the app development firm dedicated to helping entrepreneurs go from app idea to success because they understand startups and don't charge you huge fees just to get your app off the ground. Learn more at B7Dev.com *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung Facebook: App Masters *************** --- Send in a voice message: https://anchor.fm/app-marketing-podcast/message

Ariel Poler is the founder of Reveri Health, a company in the human augmentation space that helps millions of people relieve stress, anxiety, chronic pain and insomnia through Alexa-based programs. Prior to Reveri Health, Ariel has founded and ran three Internet companies: I/PRO, Topica & TextMarks. He was an active board member at a number of technology companies, including Strava, Kana Software, LinkExchange, StumbleUpon, Silicon Investor & Odeo. He currently serves on the boards of NeoSensory, Freedom Financial, HUMM & Returnly.Ariel is also an active angel investor. His investments include AdMob, Thumbtack, Flixster, Slideshare, Cornershop, Optimizely, Brightroll, Clearbit, Pantheon, Instructables, VivaReal, Mashery, Viki, AngelList, Homelight, Bios Health, Change.org and NexTag. Download the one-pager for curated top learnings of this episode → https://makingitreal.io/6 Ariel Poler, Reveri Health | Making It Real Podcast with Jan Brinckmann | Episode #6 00:00 What brought Ariel to the internet space in his early days as an entrepreneur 06:37 Is it a good way to raise capital early on to start your company? 08:06 How much equity should you give away as a founder when the company is still young? 11:02 How to build a great team 13:06 How do you decide which opportunity to go for? 15:53 Working on several projects in parallel vs sequential working 18:11 What Ariel enjoys about being early in new business spaces 21:18 What project Ariel is focusing on right now 24:53 Can you apply the 80/20 rule to determine what founders should focus on in the early days? 27:18 What Ariel looks on to determine product-market fit 30:14 How important is it to generate early revenue? 33:00 The #1 mistake founders commit 35:00 Best practices for hiring slow 37:40 Besides Human Augmentation, what else should founders have on their radar? 39:36 Final advice for entrepreneurs who want to make it real

We continue our conversation with Rajiv Sud, ad tech veteran and private and public markets investors. In this episode - essentially parts 2 and 3 of our conversation - we start with Slack and its challenges, as well as its surprising similarities to Twitter. We also quiz Rajiv on his time at AdMob and his outlook for the private tech sector, before concluding with a breakdown of his Tesla bull thesis. Topics Covered 3:00 minute mark – Slack's position 6:00 – the two-front war, with Intel as an example 9:00 – Slack's marketing challenge, and it not being enough to be the product winner 17:00 – Creating the urgency around Slack's product 21:00 – The marketing pitch 24:00 – Chat as an engagement tool, and the fit with subscription businesses 29:00 – A use case for Slack 34:00 – A Twitter content play 39:00 – AdMob buyout questions 43:00 – Private market – what is Rajiv seeing? Competition and ninja tools 49:00 – How does the SaaS competition play out among smaller companies? 59:00 – The VC need for exits and how that affects the broader market 1:07:30 – Rajiv's Tesla bull case – software focused 1:12:00 – The Elon Musk factor for Tesla bulls 1:17:00 – Dissecting the fully autonomous driving future – who gets there first? 1:25:00 – And once we get there, who is actually the winner?  

Oops, it happened again. A company we follow closely on The Razor's Edge reported earnings, met or beat expectations, and then sold off heavily along with a major market sell-off. Last time it was PagerDuty, this time it's Twitter. To work through the quarter and perhaps the angst and anxiety around it, we speak with Rajiv Sud. Rajiv is a Silicon Valley veteran, with time logged at Google, AdMob – which was bought out by Google while he was there, at TellApart, and then at Twitter after Twitter bought TellApart. He's been out of Twitter for about two years but as a shareholder and a frequent tweeter, he still follows the company closely. We break down the company's ad server issues and why they may be in the past, the deliberate approach the company takes to product releases, and why Jack Dorsey is maybe fine as Twitter's CEO. Topics Covered 4:45 minute mark – Q3 Reaction 8:00 – One-off effects of a weird 2020 for comparison's sake 14:30 – The challenges with the ad server and what changed 19:30 – The Jack Dorsey question 24:30 – The stand-alone nature of each company's ad stack 28:30 – The ad-tech graveyard 30:30 – The MAP delay 36:30 – How Twitter engages users, and the step-up from occasional to active 41:30 – When does this scale, or the rising expenses 53:30 – Differences between Google and Twitter from an insider's perspective 58:30 – Twitter's engagement and the upside or money left on the table in the subscription ecosystem 1:01:30 – Controlling the narrative

Nihal Mehta, General Partner at Eniac Ventures, experienced the pain of building a tech venture that failed during the dotcom collapse. He's subsequently founded & exited several successful tech ventures - Nihal was also an early investor in the likes of Uber and Admob – so he's got a pretty strong track record spotting disruptive companies with unicorn potential! We explored: the resilience of New York city - despite covid lessons learnt from the dotcom collapse that today's tech entrepreneurs can leverage the need for tech founders to be able to answer this question: “Are you 1 of the very few teams in the world that could pull off this mission?” how to use Twitter and LinkedIn to engage with enterprise prospects & clients  the mental health issues facing entrepreneurs and tech leaders during the pandemic  why Eniac's portfolio has been actively hiring ethnic & gender diversity board members & employees    For more insights into Eniac Ventures, head over to https://eniac.vc & for gudiance on recruiting leadership talent for tech startups & scaleups check out https://alpinasearch.com    

Episode Eleven talks about the upcoming Xamarin Evolve conference, Build 2014, videos for recent user groups, new user groups and talk on Android Wear, Google Glass and how you can get yourself a free Xamarin C# t-shirt. Xamarin Evolve 2014 - https://evolve.xamarin.com/ Epic Evolve Sessions - http://blog.xamarin.com/epic-evolve-sessions/ Microsoft Build 2014 - http://thenextweb.com/microsoft/2014/04/02/everything-need-know-build-2014/ Go Mobile with C# and Xamarin with Miguel de Icaza - http://channel9.msdn.com/Events/Build/2014/3-653 .NET Foundation - http://www.dotnetfoundation.org/ Universal Projects - http://blogs.msdn.com/b/visualstudio/archive/2014/04/14/using-visual-studio-to-build-universal-xaml-apps.aspx Mobile Services + Xamarin + PCL - https://github.com/paulbatum/mobile-services-xamarin-pcl Using Xamarin to take Existing .NET Apps Cross Platform - http://channel9.msdn.com/Shows/Visual-Studio-Toolbox/Using-Xamarin-to-take-Existing-NET-Apps-Cross-Platform Xamarin and REST APIs - https://www.youtube.com/watch?v=VfoJCd_TMx0 1) Write cross-platform mobile apps with F# & Xamarin. 2) ??? 3) Profit! - http://www.meetup.com/nycmobiledev/events/176767982/ Cross Platform Settings for Everyone! - http://motzcod.es/post/79388621342/cross-platform-settings-for-everyone Xamarin iOS Signature Starter Kit - http://www.michaelridland.com/xamarin/how-to-xamarin-ios-signature-starter-kit/ Admob with Xamarin Android - https://blog.tommyparnell.com/admob-with-xamarin-part-1-banner-ads/ Observable UITableViews - http://www.pierceboggan.com/observable-uitableviews/ Taskio | Task & Todo list, reminders & calendar - https://itunes.apple.com/app/tasky%20-task-todo-list-reminders/id704586943?mt=8 Mobile Midwest By Bernstein-Rein Advertising - https://itunes.apple.com/app/mobile-midwest/id859441250?mt=8 Android Wear - http://developer.android.com/wear/index.html Android Wear Component - https://components.xamarin.com/view/androidwearpreview Glass Development Kit (Developer Preview) Component - https://components.xamarin.com/view/googleglass Making a Google Glass app with C# on Xamarin: PTVGlass - http://www.istartedsomething.com/20140329/making-a-google-glass-app-with-c-on-xamarin-ptvglass/ Glass Progress Bar - https://github.com/chrisntr/glass-progress-bar Xamarin Starter Edition - http://xamarin.com/starter Part 1: My StepCounter Android: Step Sensors - http://motzcod.es/post/82515321689/part-1-my-stepcounter-android-step-sensors Run a C# app, get a C# shirt - http://xamarin.com/shirt Xamarin Podcast on Twitter - http://twitter.com/xamarinpodcast Special Guest: Chris Hardy.

What spending in the mobile advertising industry lacks in heft it more than makes up for in buzz. Witness Google's recent purchase of AdMob which brings together the two largest mobile ad networks and Apple's recent efforts to gain a stronger foothold in the market. The battle between the two major players could represent a tipping point for mobile advertising Wharton experts and others say and suggests that the sector could become a significant money-maker in the future. See acast.com/privacy for privacy and opt-out information.

If the past month is any indicator acquisitions are not only thawing but heating up. In October Comcast made a bid to merge its operations with NBC Universal to create a cable programming giant. In early November Kraft Foods announced a $16.5 billion bid for U.K.-based chocolate maker Cadbury -- also being sought by confectioners Hershey and Ferrero. The activity spans several sectors including technology with Hewlett Packard's agreement to purchase 3Com for $2.7 billion and Google's $750 million acquisition of AdMob. What's behind this shopping spree and is the trend likely to continue? Knowledge at Wharton spoke with Wharton management professor Larry Hrebiniak and finance professor Pavel Savor about M&A strategy in a post-recession environment. See acast.com/privacy for privacy and opt-out information.