Podcasts about AdMob

In this episode, we sit down with the team behind Airflux, the AI-powered ad optimizer from Airbridge, and unpack how it's quietly changing the rules of mobile game monetization.

Struggling to squeeze more $$$ from your ads? You might be losing thousands just by misusing AdMob.Today, Felix Braberg reveals the exact setup, tips, and optimization tactics he uses to scale ad revenue for games earning $350M+ in lifetime revenue.

This week we chat with Nihal Mehta! At Eniac, they call Nihal the human Rolodex, thanks to the thousands of connections he has made with some of the world's top companies and brands. He developed many of these connections (and scar tissue!) over the past 20+ years while founding five startups: Philly2nite -> UrbanGroove -> Chapter 7 bankruptcy; ipsh! -> acquired by Omnicom (NYSE: OMC); buzzd -> LocalResponse -> acquired by BlueCava.Early in his career, Nihal honed his ability to spot top entrepreneurial talent by investing in Admob (acquired by Google), Swiftkey (acquired by Microsoft), Tapad (acquired by Telenor), Tala, and Uber, to name a few. Nihal and his wife are now angel investors and LPs in almost 100 underrepresented founders and fund managers.Nihal is a co-founder of the non-profit “Project Ahimsa,” providing scholarships to disadvantaged youth in India, where his parents immigrated from in the early 1970s. Nihal also recently co-founded initiatives like Help Main Street to help restaurants survive the pandemic, and The 100k Pledge, a social justice tracker of economic empowerment to Black communities. You might catch him running down the Hudson River weekday mornings with founders and his #pitchandrun crew.Outside of the office Nihal loves to spend time with his wife Reshma and is a big supporter of her non-profit Girls Who Code and her initiative “Moms First.” Around town, you will usually see him with his sons Shaan and Sai and beagle-bulldog Stanley. Nihal is the life of the party, which is why he always spearheads Eniac events.Nihal graduated from the University of Pennsylvania with a BA in Philosophy and a BSE in Computer Science.Follow us!Nihal Mehta: @nihalmehtaEniac Ventures: @EniacVCErica Wenger: @erica_wengerDear Twentysomething: @deartwentysomething

In this episode, Felix Braberg dives deep into the mobile mediation market, exploring its history, the evolution of mobile advertising, and the key players in the mediation space. He discusses the importance of ad revenue, how it is calculated, and best practices for app developers to maximize their earnings. He also covers strategies for soft launching apps and optimizing ad stacks as developers scale their operations. --------------------------------------- 101 ad monetization guide https://lancaric.substack.com/p/getting-started-with-ad-revenue-applovin https://lancaric.substack.com/p/everything-you-need-to-know-about https://lancaric.substack.com/p/getting-started-with-ad-revenue-unity --------------------------------------- This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let's not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously. Panelists: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Jakub Remia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠r,⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Felix Braberg, Matej Lancaric⁠ Youtube: https://youtu.be/Q9W04l1u8UI Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2um8eguhf-c~H9idcxM271mnPzdWbipg Chapters 00:00 Introduction to Mobile Mediation and Ad Revenue 03:05 The Evolution of Mobile Advertising 05:48 The Rise of Mediation Platforms 09:07 Understanding Mediation Platforms: Pros and Cons 11:59 How Ad Revenue is Calculated 14:59 Best Practices for Ad Networks 17:53 Strategies for Soft Launching Apps 20:46 Scaling and Ad Stack Optimization --------------------------------------- Matej Lancaric User Acquisition & Creatives Consultant ⁠https://lancaric.me Felix Braberg Ad monetization consultant ⁠https://www.felixbraberg.com Jakub Remiar Game design consultant ⁠https://www.linkedin.com/in/jakubremiar --------------------------------------- Takeaways Mobile mediation is crucial for maximizing ad revenue. The App Store's launch in 2008 revolutionized app discoverability. AdMob was the first to show ads in mobile apps. Mediation platforms help developers get better ad prices. ECPM and fill rates are key to understanding ad revenue. Competition among ad networks increases revenue potential. Soft launches require a focus on ad impressions over ECPM. Scaling requires a more sophisticated ad stack. Understanding user behavior is essential for ad success. The mobile advertising landscape is constantly evolving. --------------------------------------- Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it! Hit the Subscribe button on YouTube, Spotify, and Apple! Please share feedback and comments - matej@lancaric.me --------------------------------------- If you are interested in getting UA tips every week on Monday, visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠lancaric.substack.com⁠⁠⁠⁠⁠⁠ & sign up for the Brutally Honest newsletter by Matej Lancaric Latest article - https://open.substack.com/pub/lancaric/p/match-3d-ua-playbook-real-data-inside?r=7qqaf&utm_campaign=post&utm_medium=web&showWelcomeOnShare=true Do you have UA questions nobody can answer? Ask ⁠⁠⁠⁠⁠⁠⁠⁠Matej AI⁠⁠⁠⁠⁠⁠ - the First UA AI in the gaming industry! https://lancaric.me/matej-ai Felix Latest Article - https://www.felixbraberg.com/post/the-end-of-gam-and-admob-placement-refreshes

Today's teacher is Rich Wong, general partner at renowned venture firm Accel. Rich is a very special investor and leader, and he spent many years as an operator prior to his time in VC. What was going to be a short stint as a venture operating partner nearly 20 years ago turned into a defining pivot for Rich. He not only quickly reached the top of the venture profession but also became the go-to investor for many luminary companies, such as Atlassian, UiPath, AdMob, Checkr, Rovio, Service Channel, and many many more.  His range of interests spans beyond venture, and he's very involved in many of the leading university-based poverty alleviation labs. It's always a treasure for us to find someone who integrates so many facets of life in service of others. Please enjoy our class with Rich Wong. For the full show notes, transcript, and links to mentioned content, check out the episode page here. ----- This episode is brought to you by EightSleep, the temperature-controlled mattress cover that heats or cools your mattress to transform your sleep. The Pod 4 Ultra is the new gold standard in intelligent sleep systems. It can be added to your current mattress like a fitted sheet and is been clinically proven to give you up to an hour more quality of sleep every night. The cooling capability can cool your side of the bed to 20 degrees below room temperature, all managed by the pod's autopilot feature, which adjusts the temperature throughout the night. Go to eightsleep.com/joys for $350 off.  ----- Joys of Compounding is a property of Pine Grove Studios in collaboration with Colossus, LLC. For more episodes of Joys of Compounding, visit joincolossus.com/episodes.  Editing and post-production work for this episode was provided by The Podcast Consultant (https://thepodcastconsultant.com). Follow us on Twitter: @Buhrman_Rick | @PaulBuser | @JoinColossus Show Notes (00:00:00) Welcome to the Joys of Compounding (00:04:41) The Atlassian Chase Story (00:07:41) Bootstrapping and Venture Capital (00:18:10) Excel's Founding and Evolution (00:22:14) Rich Wong's Early Influences (00:24:42) Becoming an Accidental Venture Capitalist (00:31:39) Excel's Team Dynamics and Investment Strategies (00:38:28) The Evolution of Mobility and AI (00:39:58) Bottom-Up Innovation and Defense Technology (00:41:25) AI's Role in Incumbents vs. Startups (00:44:53) Service Channel Case Study (00:47:58) Capital Efficiency and Indigestion (00:51:04) The Role of Grit and Overfunding (00:55:29) Venture Capital Ecosystem and Returns (01:04:03) Public Policy and Poverty Solutions (01:11:43) Balancing Career and Personal Life (01:15:37) How Rich Wants His Life To Be Measured

Apocalyptic Zombie.io adventure is available now! Immerse yourself in this delightful casual shooting mobile game in Zombie.io, where you take on the role of an adorable potato protagonist. The game unfolds in a world where extraterrestrial potatoes accidentally find themselves on Earth, forging an alliance with humans to combat the sudden zombie threat and save the world. This is no BS gaming podcast 2.5 gamers session #110. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let's not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously. Panelists: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Jakub Remia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠r,⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Felix Braberg, Matej Lancaric⁠ Youtube: https://youtu.be/46wdtF6eNAE Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2ftcc85es-CesThaafn9k0BIFSVAV8FQ Agenda 00:00 Epic intro 01:09 Introducing Zombie.io 03:04 Complex Gameplay and Confusion 06:07 Features and Events in Zombie IO 09:42 Rewarded Ads and Epic Heroes 12:32 Monetization Strategies 16:08 Automation and Gameplay 18:14 Exploring the Features of game 36:38 Introduction and Overview of 'Legend of Mushroom' 41:12 Analyzing the Game's Ad Placements 46:22 Discussion on Creative Strategies and Concepts 49:18 Reviewing the Mediation Stack and Ad Revenue 53:08 Final Thoughts and Rating --------------------------------------- Matej Lancaric User Acquisition & Creatives Consultant ⁠https://lancaric.me Felix Braberg Ad monetization consultant ⁠https://www.felixbraberg.com Jakub Remiar Game design consultant ⁠https://www.linkedin.com/in/jakubremiar --------------------------------------- Takeaways Zombie IO is a mid-core game with complex gameplay and many features. The game automates many aspects of gameplay, allowing players to watch and progress. Rewarded ads are heavily integrated into the game, providing players with additional rewards. The game monetizes through in-app purchases, including battle passes and other items. The company behind the game, JoyNet Games, has a history of successful games, including Legend of Mushroom. The game's potential for high revenue may be limited due to its mid-core nature and target audience. The gacha system is used to obtain powerful equipment and items. The game's ad placements are extensive, and players may watch multiple rewarded ads per session. AdMob is the primary ad mediation platform used in the game, providing a better user experience compared to other platforms. The game 'Legend of Mushroom' uses various creative concepts in its ads, including the 'twisted blades' and 'sword' creatives. Jakub emphasized (again) the importance of social features in driving player engagement and retention. There is potential for improvement in the game's mediation stack, with the addition of more networks to increase ad revenue. --------------------------------------- Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it! Hit the Subscribe button on YouTube, Spotify, and Apple! Please share feedback and comments - matej@lancaric.me --------------------------------------- If you are interested in getting UA tips every week on Monday, visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠lancaric.substack.com⁠⁠⁠⁠⁠⁠ & sign up for the Brutally Honest newsletter by Matej Lancaric Latest article - https://open.substack.com/pub/lancaric/p/stay-ahead-in-ua-for-2024-my-top?r=7qqaf&utm_campaign=podcast&utm_medium=web&showWelcome=true Do you have UA questions nobody can answer? Ask ⁠⁠⁠⁠⁠⁠⁠⁠Matej AI⁠⁠⁠⁠⁠⁠ - the First UA AI in the gaming industry! https://lancaric.me/matej-ai Felix Latest Article - https://www.felixbraberg.com/post/the-end-of-gam-and-admob-placement-refreshes --- Send in a voice message: https://podcasters.spotify.com/pod/show/two-half-gamers/message

How will Google's new consent management platform requirement impact mobile app and game publishers? You now need a CMP ... what's that all about? In this Growth Masterminds we dive into the complexities of managing user privacy and consent in mobile apps and websites. Google's new consent management platform requirements for AdMob, AdSense, and Ad Manager users are in effect right now. So we chat with Gabe Morazan, a product director, and Achraff-Nour Meski, a client services leader from Source Point, a CMP provider. Together, we explore what CMPs are, their role in ensuring compliance with privacy laws like GDPR, and how they can be seamlessly integrated into the user experience without negatively impacting app engagement. 00:00 Introduction to Privacy and Consent Management 00:36 Understanding Google's New Consent Management Platform Requirement 00:51 Expert Insights: The Role and Functionality of CMPs 04:53 Customizing Consent Messages for User Experience 09:09 Global Privacy Control: Simplifying Consent Across Platforms 15:16 The Future of Privacy and Consent Management 18:37 Closing Thoughts and Acknowledgements

Today's guest is Ashish Aggarwal, Co-Founder at AppBroda. He is an ex-Googler that has worked with top apps and games across Admob, Google Ad Manager (GAM) and Play to grow their monetization. AppBroda are experts in boosting ad revenue, by an impressive 12-20%, consistently. Their success story is witnessed by top global brands such as Rollic Games, Miniclip, HOMA Games, PopCore, Tilting Point and 200+ publishers globally. You will discover: - What the 1% of developers on AdMob do to grow revenue - How to unlock 15% ARPDAU growth on AdMob with low-code using 1 massively underused feature Learn more: https://appbroda.com/ https://www.linkedin.com/in/ashish-aggarwal-228b8915/ App Audits: https://play.google.com/store/apps/details?id=com.gpsroutefinder.appbuzmaps https://apps.apple.com/app/id1335347860 You can also watch the video: ⁠https://youtube.com/live/HGqBNAi1Bgo Work with us to grow your apps faster & cheaper: ⁠http://www.appmasters.com/⁠ SPONSORS The world's best subscription apps use RevenueCat to power in-app purchases, manage customer data, and grow revenue on iOS, Android, and the web. With ⁠RevenueCat⁠, I can easily see the most important metrics - install to trial, trial to paid, and LTV. And now they have a new paywall feature that's going to make it easy for you to build high-converting paywalls and A/B test without needing a new build. Learn more at ⁠Revenue Cat dot com⁠ ⁠NOTIX⁠ is an audience re-engagement service based on web and in-app push notifications that work for both desktop and mobile devices. With Notix, website/app owners and marketers can share their content and interact with their audiences in a highly engaging channel, while having the opportunity to monetize both mobile and web subscribers. Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ⁠ASO Masters⁠. *************** Follow us: YouTube: ⁠AppMasters.com/YouTube⁠ Instagram: ⁠@stevepyoung⁠ Twitter: ⁠@stevepyoung⁠ TikTok: ⁠@stevepyoung⁠ Facebook: ⁠App Masters⁠ *************** --- Send in a voice message: https://podcasters.spotify.com/pod/show/app-marketing-podcast/message

Kevin Scott is the current Chief Technology Officer of Microsoft. We talk about his entire career, how being an academic seemed to be his path before he transformed the ads system at Google. Then he revolutionized the entire advertising industry at AdMob; is credited by some people by saving LinkedIn from technical rot; and now, today, oversees Microsoft's efforts in AI, VR/AR all the future things. Fantastic conversation.Kevin's podcast is: Behind the TechOriginally Aired: May 2019See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

On our AWS episode, we talked briefly about the next chapter of cloud: data warehouses. But what makes them so powerful? Why do enterprises rely on them? And how will cloud customers collaborate on data stored in multiple clouds? We sit down with Kamakshi Sivaramakrishnan, the co-founder and CEO of Samooha, a new company backed by Altimeter and Snowflake Ventures to tackle the problem of secure data sharing and collaboration in the cloud. Kamakshi has an impressive background to speak to this problem, having been a part of AdMob (sold to Google), and the founder/CEO of Drawbridge, which sold to LinkedIn. She then went on to work in Microsoft's Office of the CTO, where she obviously had a lot of experience understanding the needs of cloud customers. If you want a better understanding of how enterprises use the cloud, multi-cloud architecture, and how security and privacy works with customer data at scale, this episode is for you! Links: Kamakshi on Twitter Samooha Samooha Product Demo Video

In this episode, Saka talks to Nihil Mehta about how 4 friends started a VC firm from scratch and about how to scale relationships and networks. They also discussed thematic vs opportunistic investing.Nihal is a Co-Founder at Eniac Ventures and was an Angel Investor at Uber. Early in his career, he honed his ability to spot top entrepreneurial talent by investing in Admob (acquired by Google), Swiftkey (acquired by Microsoft), Tapad (acquired by Telenor), Tala, and Uber, to name a few. Nihal and his wife are now angel investors and LPs in almost 100 underrepresented founders and fund managers.Nihal is a co-founder of the non-profit “Project Ahimsa,” providing scholarships to disadvantaged youth in India, where his parents immigrated from in the early 1970s. Nihal also recently co-founded initiatives like Help Main Street to help restaurants survive the pandemic, and The 100k Pledge, a social justice tracker of economic empowerment to Black communitiesIf you think you or someone you know would like to chat with Saka in an exclusive interview, please get in touch!

This is no BS gaming podcast 2.5 gamers session #53. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let's not forget this is a 4 am conference discussion vibe, so let's not take it too seriously. Panelists: Jakub Remiar, Matej Lančarič, Felix Braberg Youtube: https://youtu.be/GwoG7SIfkUY 00:00 Intro 01:05 Numbers Chit chat 03:22 No official multiple Admob statement (ask your admob rep) 05:00 Matej = Felix's secretary 05:28 Kimono session 06:11 Eversoul intro 07:02 Why are we even reviewing this (boring) game? 09:05 Full admon part in 2 seconds 09:39 Why games from the east don't have ads? 10:41 Camera zooms in on Jakub's premium BS 12:55 UA intro 14:12 Mr. Gachapool got introduced to the podcast 15:08 Comparing Eversoul to the Goddess of Nikke 16:54 UA dark secrets spilled by Mr.Gachapool 17:17 UA channel mix 18:22 Actual gameplay in the creatives 19:06 Creative strategy 21:35 Flamboyant UA strategy for Eversoul 24:52 Collabs in anime games 27:16 Starting to share gameplay of Eversoul 27:37 Game design Eversoul intro 33:51 Jakub talking about two different progressions 34:53 Please keep the story 35:23 Big +1 feature - engagement prolonging tactic 36:30 Felix looks really confused 37:04 Why is the game making so much money? GACHAPOOOOOL! 37:24 Can you buy a ticket to the waifu concert? 38:10 Infinite starter banner 43:27 Waifu games are saving mobile! 46:15 Get back to the podcast Jakub! Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it! Hit the Subscribe button on Youtube, Spotify, and Apple! Please share feedback and comments - matej@lancaric.me If you are interested in getting UA tips every week on Monday, visit lancaric.substack.com & sign up for the Brutally Honest newsletter by Matej Lancaric 11 tips for killer User Acquisition ops (Q1 version) - https://lancaric.me/11-tips-for-killer-user-acquisition-ops-q1-2023/

This is no BS gaming podcast 2.5 gamers session #52. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let's not forget this is a 4 am conference discussion vibe, so let's not take it too seriously. Panelists: Jakub Remiar, Matej Lančarič, Felix Braberg Youtube: https://youtu.be/J0CZ8yV__7U 00:00 Intro 04:30 few words from our friends from Adikteev 05:05 Oj oj oj Admonetisation secrets 07:15 Ad monetization for the people 07:35 The admon gossip corner intro 10:22 Unity bug 10x over-reporting earnings 13:56 Top tip - Don't lose money! 17:00 2018 is THE back in the days 18:11 Amazon Publisher Services Update 22:35 Sharing the TOP DSP list 24:50 Jakub hates putting ads in games 25:45 Matej in Australia episode 34 reference 28:05 CTR benchmarks 29:40 Experimenting with End cards 32:40 Felix can tell who serves the ad! 33:25 We are going to test Felix, if he is truly the king of admon 34:15 Felix explains the reasoning behind his corner 34:33 Admob is dropping the three-placement rule 41:05 Everybody wins! maybe Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it! Hit the Subscribe button on Youtube, Spotify, and Apple! Please share feedback and comments - matej@lancaric.me If you are interested in getting UA tips every week on Monday, visit lancaric.substack.com & sign up for the Brutally Honest newsletter by Matej Lancaric Dumb ways to die hit the #1 download rank in the US. Here is how: https://lancaric.me/ua-how-to-be-top1-downloaded-game-us/ https://www.felixbraberg.com/post/is-admob-removing-its-three-placement-limit https://www.adikteev.com/case-studies/how-sdv-increased-in-app-transactions-by-over-30

In this video, you'll learn how to increase your AdMob show rate and avoid common mistakes that app developers make. Additionally, you will also discover a good show rate to aim for and how you can track and measure your progress. By understanding what a good show rate looks like, you'll be able to set realistic goals for yourself and make data-driven decisions to optimize your AdMob ads. Whether you're a new or experienced app developer, this video will give you the knowledge and tools you need to boost your AdMob show rate and increase your revenue. So, if you want to learn how to increase your AdMob show rate and create more successful apps, be sure to watch this video! Learn more: https://www.linkedin.com/in/siddharthgupta89/ https://appbroda.com/ https://appbroda.com/slack-community SPONSORS Growing your app beyond a certain point by yourself is almost impossible as the your beloved baby must mature and transform into a company. Bluethrone's new partnership model is better than a VC Investment: It gives you cash in hand, your life back and the right to see your app adopted by millions, and making millions. Got an app idea that you think will be the next unicorn? But you don't know what to do next? With more than 15 years of experience creating software, B7dev.com can help you out. Schedule a free 1-hour call by going to B7Dev.com and let them know that Steve sent you. Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters. *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung TikTok: @stevepyoung Facebook: App Masters *************** --- Send in a voice message: https://anchor.fm/app-marketing-podcast/message

This is no BS gaming podcast 2.5 gamers session #40. Sharing actionable insights, dropping knowledge from our day to day User Acquisition, Game design and Ad monetisation jobs. Also discussing the latest industry news from time to time while having so much fun! Let's not forget, this is a 4am conference discussion vibe, so let's not take it too seriously. Panelists: Jakub Remiar, Felix Braberg, Matej Lančarič Youtube: https://youtu.be/E6ZYNQExv2A Agenda: 00:00 Intro 03:05 Kudos to us 05:10 Newzoo forecast clickbait 07:10 Felix can't write headlines 08:15 but can predict 2023 industry growth (only after thanksgiving though) 09:00 Google struck a deal with Activision - getting sued 12:38 Felix is looking forward to the best days in his life 13:09 Google bidder update (approach your Admob friend for beta) 14:50 Amazon Publisher Services update 16:51 Predictions suck 17:13 Q4 is tough (only Felix is happy) 19:09 Redecor stopped UA totally 21:00 Budget scenarios 23:53 How to decrease budget efficiently? 26:04 Q4 UA tips for Megacorps 27:30 CARPE YOLO! 27:57 Rapid creative testing 28:23 No Holiday BS pls 28:40 No UA experiments 30:54 Getting pleasure from watching Ads 32:57 Heroes vs Hordes is growing 33:40 Q4 Liveops tips & prep 43:34 Azur lane & Township adding mini games as Liveops events Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it! Hit the Subscribe button on Youtube, Spotify and Apple! Please share feedback and comments - matej@lancaric.me If you are interested in getting UA tips every week on Monday, visit lancaric.me and sign up to Brutally Honest newsletter by Matej Lancaric Thanks to our sponsor Adikteev! Read the Upland case study - https://www.adikteev.com/blog/how-upland-drove-high-engagement-to-boost-in-app-conversions-by-33

This is no BS gaming podcast 2.5 gamers session #38. Sharing actionable insights, dropping knowledge from our day to day User Acquisition, Game design and Ad monetisation jobs. Also discussing the latest industry news from time to time while having so much fun! Let's not forget, this is a 4am conference discussion vibe, so let's not take it too seriously. Panelists: Jakub Remiar, Felix Braberg, Matej Lančarič Youtube: https://youtu.be/KwYPBbIrRUE Agenda: 00:00 Intro 02:30 Podcast agenda 04:18 How to maximise Ad revenue for a holiday season? 05:33 Mariah Carey made over 50mil! Devs, please look at her.. 06:50 Q4 Admon tip 1 08:52 Q4 Admon tip 2 10:20 Q4 Admon tip 3 (how to make $26k extra/year) 13:38 Mr.Robot Remiar gives a compliment to Felix 14:40 Admob people please leave here! 14:42 Q4 Admon super pro tip 4 16:37 Admob people please come back here! 16:43 UA Q4 intro 17:43 Seasonal creatives in UA 20:40 New TikTok SPC campaign 23:00 SPC campaign perfomance 23:52 Noob question from non-UA Jakub 24:50 How could you get the best performance on SPC campaign? 25:52 Facebook UA vs TikTok UA? 27:57 War of Clones - Heroes vs. Hordes intro 28:42 Brief UA check 30:11 Jakub's excitement about Heroes vs. Hordes is immense 32:10 Timelines 33:40 Heroes vs. Hordes numbers 34:40 Vectors & systems 39:00 Is survivor.io or Heroes vs. Hordes niche? 41:14 Marvel Snap patchnotes Hit the Subscribe button on Youtube, Spotify and Apple! Please share feedback and comments - matej@lancaric.me / lancaric.me Learn more from our sponsor: https://www.adikteev.com/blog/implement-cross-promotion-for-apps

1. Facebook Ad Policies Renamed To Meta Ad Standards - Meta has renamed their Facebook Advertising Policies to Meta Advertising Standards to make them “as useful, transparent and clear as possible. We're not making any changes to the scope of these policies or how we enforce them, nor are we announcing any new policies. Instead, our goal with this update is to make it easier for people and businesses to access and understand our policies.” 2. Meta Announces Facebook Communities Summit 2022 - Per Meta, “the Facebook Communities Summit is back. Join us virtually to celebrate inspiring community builders, hear from Facebook leaders, and learn about a number of new products and features to help you build, grow, and support your groups.”The event is scheduled for October 20, 2022. Previous Communities Summit events have seen the launch of various new tools and updates, so it could well be worth tuning in if you're looking to stay up with the latest group moderation options that could help to maximize your Facebook community. You can learn more about 2022 Facebook's Communities Summit, and sign-up to attend, here.3. Meta Shutting Down ‘Bulletin' Newsletter Platform - Meta launched Bulletin in April 2021, as part of an effort to take a piece of the growing newsletter market and compete with Substack (btw, Twimshow is hosted on substack). Now Meta says that it will shut down Bulletin by early next year. Per Meta, “Bulletin has allowed us to learn about the relationship between Creators and their audiences and how to better support them in building their community on Facebook. While this off-platform product itself is ending, we remain committed to supporting these and other Creators' success and growth on our platform.”4. Meta Rolls Out ‘Advantage Custom Audience' - Per Meta, “... rolling out Advantage custom audience, a new targeting automation product that leverages an advertiser's Custom Audience to reach new and existing customers. This is similar to Lookalike audiences that find people who are likely to be interested in your business, except that Advantage custom audience goes beyond the 1%, 5% or 10% similarity ranges you are used to, while also prioritizing delivery of ads to people in your Custom Audience. This entire process is guided by AI and machine learning to help improve advertiser campaign performance with less manual effort.”5. Instagram : Multi-advertiser, Explore And Profile Feed Ads - Multi-advertiser ads allow businesses to be discovered by people who are in a shopping mindset and have recently engaged with relevant business content in feed. When a person expresses commercial intent by engaging with an ad, Instagram will deliver more ads from other businesses that may be of interest, powered by machine learning. Through a large-scale back end study, they observed that adding multi-advertiser ads to ad campaigns drove improved efficiency in incremental conversions per dollar spent.Explore home, the grid that people see when they first arrive on the Explore tab, will now feature ads to reach people in the earliest stages of discovering new content they care about.Instagram is also testing  ads in profile feed for non-teen, public profiles, which is the feed experience that people can scroll through after visiting another account's profile and tapping on a post. Ads in profile feed give advertisers the opportunity to expand their reach easily using existing feed assets, while giving people the same personalized ad experience they enjoy in their main Instagram feed. As a part of this test, we will experiment with a monetization opportunity that will allow eligible creators to earn extra income from ads displayed in their profile feeds, beginning with select U.S. creators.6. Google Analytics Stops Reporting Store Visits - Store Visits in Google Analytics provides an estimated count of the number of store visits from users who visit your website and then visit your physical store within 30 days. Store visits are estimates based on data from users who have turned on Location History. Only aggregated and anonymized data is reported to advertisers, and they aren't able to see any store visits from individual website sessions, ad clicks, viewable impressions, or people.Now Google states that, “on 10/31/2022, Store Visits reporting will be discontinued. As of this date, new Store Visits reporting will not be generated. Historical Store Visits reporting will remain available.”7. Google Announces ‘Tag Coverage Summary' - Sitewide tags are the building blocks of a strong measurement foundation. They help advertisers understand how customers are interacting with their website and ads. But, it's historically been difficult to set up and manage tags without technical expertise or a tag management platform like Google Tag Manager. To address this, Google rolled out a single, reusable Google tag so you can do more across different Google products and accounts without changing your website code. We covered this in more detail in Episode#120.Now, with the new Tag coverage summary, you can quickly determine whether your Google tag has been implemented on all of your website pages. You can access this summary from the Google tag sections of both Google Ads and Google Analytics, and through Google Tag Manager.8. Google Ads: Target Users Who Are More Likely To Click On In-App Ads - Through this update, Google Ads' app campaigns allow you to target people with an affinity for clicking on ads within apps. The new targeting option is target return on ad spend for ad revenue or tROAS for ad revenue for short. Per Google, “this is an update to the Target Return on Ad Spend, or tROAS bid strategy, which is recommended if you are seeking a specific Return on Ad Spend from your App campaigns..”To use tROAS for ad revenue, your develope will need to send all AdMob or third-party ad revenue data to Google Analytics for bidding. Because third-party ad revenue in Google Analytics enables revenue import from any monetization platform into Google Analytics for tROAS bidding. In addition, you're required to link your Google Analytics property to Google Ads and send your Google Analytics ad_impression event to Google Ads. With those requirements met, you can implement this new targeting capability by setting up a tROAS for ad revenue App campaign and selecting the ‘ad_impression' event to optimize toward ad revenue. 9. Google Ads Testing ‘Automatically Created Assets' - Automatically created assets are a campaign-level setting that helps you generate additional assets (headers and descriptions) to complement the assets you input for your ads by using relevant creative content from your landing page, website, existing ads, and keywords in your ad group. Note that automatically created assets setting is currently in beta and not available for all. Automatically created assets will appear in campaign level settings as accounts are added to the beta. You can see which assets are being used in the RSAs by navigating to “Asset report” from the Ad level to “View asset details” and viewing all of the assets used.  You can use the “source” column to distinguish between automatically created assets vs advertiser-created assets  Automatically created assets will show impressions and performance ratings  On the channel-level asset report, auto-created assets are visible like advertiser-provided assets If you have access to this new feature, you'll instruct Google to generate the assets from eligible sources based on relevance and predicted performance. You can choose to opt-out of automatically generated assets by going into your Google Ads account, navigating to Settings, then clicking Automatically created assets, then selecting Off: Use only assets I provide directly for my ads.Source: https://support.google.com/google-ads/answer/11259373 10. Google Ad Recommendations Can Now Be Applied As Experiments - Google Ads announced that you can now apply a recommendation as an experiment in the Experiments page. This allows you to more efficiently "in as few as two clicks, you can set up an experiment where you compare your base campaign to a trial campaign which will have the recommendation applied," Google said. Currently, this functionality is available for broad match and target return on advertising spend recommendations. Google said it will continue to roll out support for more recommendation types on the Experiments page in the coming months.Google said this was done because many advertisers felt that it can be hard to understand the impact of applying a recommendation to your account.Google recommends you monitor your results within the Google Ads Experiments page for 4-6 weeks. Once the experiment has concluded, you can apply the results by either converting your trial campaign into a new campaign or by transferring the learnings to your original campaign.

Admob MediationMediation is a feature of AdMob that helps you manage all of the ad sources you use to serve ads to your apps in one place. Using mediation, you can send incoming ad requests to multiple ad sources and help ensure you find the best available ad sources to fill the requests. Mediation will use mediation groups to try to help maximize your revenue by ranking all the ad sources based on optimized performance. Learn more: https://support.google.com/admob/answer/3063564?hl=en https://appbroda.com/ You can watch this Video : https://youtu.be/9rnrdhhTiDs SPONSORS B7DEV.com is the app development firm dedicated to helping entrepreneurs go from app idea to success because they understand startups and don't charge you huge fees just to get your app off the ground. Learn more at B7Dev.com. Get Started for FREE: https://www.helpshift.com/appmasters/ Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters. *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung Facebook: App Masters *************** --- Send in a voice message: https://anchor.fm/app-marketing-podcast/message

This is no BS gaming podcast 2.5 gamers session #27. Discussing the latest news, fun stuff and dropping knowledge. Don't forget, this is a 4am conference discussion vibe so let's not take it too seriously! Let's dive in and enjoy. Panelists: Jakub Remiar, Felix Braberg, Matej Lančarič Youtube: https://youtu.be/U-DQSUagL48 Agenda: 00:00 Intro 02:50 Embracer Group Q1 financials reveals 107% increase in net sales 07:10 Google iOS + Retargeting updates 09:10 Admob Bidding update with numbers! 20:00 How do hypercasual games make money? 33:33 Ad network campaign structure Mentioned gamecamp video with high optin rates examples https://youtu.be/ncnjjfAVS5E Hit the Subscribe button on Youtube, Spotify and Apple! Please share feedback and comments - matej@lancaric.me / lancaric.me

Have a question related to your AdMob policy violation? In this live stream, we will solve your problems live! Appbroda is Google's channel partner with demand of AdX of advertisements. Their aim is provide a strong product to app developer to fulfill all of their requirements. We started in July 2021 and are serving 300+ clients with impressions of 619M in a month. Siddharth Gupta is a Co-Founder at AppBroda. Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training SPONSORS Helpshift offers the easiest way to collect user feedback, report bugs, and more without users ever having to leave your app. You can even have a customizable Help Center and unlimited FAQs. Get Started for FREE: https://www.helpshift.com/appmasters/ Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters. *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung Facebook: App Masters *************** --- Send in a voice message: https://anchor.fm/app-marketing-podcast/message

Have over a million downloads for your apps? You will discover how to increase your AdMob eCPM for mature apps. You will discover: - Why mediation plays a more important role in mature apps - Why you should be optimizing for formats, devices and GEOs - Waterfall vs bidding strategies Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training Get your app audited: http://www.appmasters.com/audit SPONSORS SocialPeta is the world's leading advertisement analysis platform, dedicated to offering top ad creatives and marketing strategies for both advertisers and publishers. Serving as an essential ad and marketing intelligence platform, SocialPeta covers advertising data from 80+ global ad networks across 70 countries and regions. Now they have more than 300 enterprise clients including Google, Tencent Games, NetEase Games, Garena, Gismart, Mobvista and etc. Learn more by visiting SocialPeta.com. Helpshift offers the easiest way to collect user feedback, report bugs, and more without users ever having to leave your app. You can even have a customizable Help Center and unlimited FAQs. Get Started for FREE: https://www.helpshift.com/appmasters/ Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters. *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung Facebook: App Masters *************** --- Send in a voice message: https://anchor.fm/app-marketing-podcast/message

Discover how to increase your AdMob eCPM for apps in the growth stage. In this video, we cover: - Why you should enable competitors' ads - Make sure your show rate is above 60% - Should you choose waterfall vs bidding during mediation? Earn more from AdMob with AppBroda: https://www.appbroda.com/ Get your app audited: http://www.appmasters.com/audit SPONSORS SocialPeta is the world's leading advertisement analysis platform, dedicated to offering top ad creatives and marketing strategies for both advertisers and publishers. Serving as an essential ad and marketing intelligence platform, SocialPeta covers advertising data from 80+ global ad networks across 70 countries and regions. Now they have more than 300 enterprise clients including Google, Tencent Games, NetEase Games, Garena, Gismart, Mobvista and etc. Learn more by visiting SocialPeta.com. Helpshift offers the easiest way to collect user feedback, report bugs, and more without users ever having to leave your app. You can even have a customizable Help Center and unlimited FAQs. Get Started for FREE: https://www.helpshift.com/appmasters/ Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters. *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung Facebook: App Masters *************** --- Send in a voice message: https://anchor.fm/app-marketing-podcast/message

Discover the best practices to incorporate AdMob as a brand new app: - The two ad strategies that you should be testing - The two things you must avoid - The 4 ad formats that you should have when launching your app Earn more from AdMob with AppBroda: https://www.appbroda.com/ Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training Get your app audited: http://www.appmasters.com/audit SPONSORS SocialPeta is the world's leading advertisement analysis platform, dedicated to offering top ad creatives and marketing strategies for both advertisers and publishers. Serving as an essential ad and marketing intelligence platform, SocialPeta covers advertising data from 80+ global ad networks across 70 countries and regions. Now they have more than 300 enterprise clients including Google, Tencent Games, NetEase Games, Garena, Gismart, Mobvista and etc. Learn more by visiting SocialPeta.com. Do you want to increase your Ad Revenue? AppBroda has provided its clients with 40-150% increase in Ad revenue by giving them access to premium advertisers on Google Ad exchange. Click here to book a free consultation with Appbroda. Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters. *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung Facebook: App Masters *************** --- Send in a voice message: https://anchor.fm/app-marketing-podcast/message

In order to be able to appeal an AdMob invalid traffic or activity suspension, you must understand the causes for such a penalty. You will discover what KPIs Google is monitoring in your AdMob account and how you can fix your app to ensure you do NOT get an invalid traffic or activity suspension. Learn more about how AppBroda can help you increase your AdMob eCPM: https://www.appbroda.com/ Prefer to read? https://www.appbroda.com/blog/how-admob-detects-invalid-traffic-after-an-app-is-suspended/ Get your app audited: http://www.appmasters.com/audit SPONSORS SocialPeta is the world's leading advertisement analysis platform, dedicated to offering top ad creatives and marketing strategies for both advertisers and publishers. Serving as an essential ad and marketing intelligence platform, SocialPeta covers advertising data from 80+ global ad networks across 70 countries and regions. Now they have more than 300 enterprise clients including Google, Tencent Games, NetEase Games, Garena, Gismart, Mobvista and etc. Learn more by visiting SocialPeta.com. Do you want to increase your Ad Revenue? AppBroda has provided its clients with 40-150% increase in Ad revenue by giving them access to premium advertisers on Google Ad exchange. Click here to book a free consultation with Appbroda. Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters. *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung Facebook: App Masters *************** --- Send in a voice message: https://anchor.fm/app-marketing-podcast/message

Discover the top reasons why Google may suspend your AdMob account and how you can prevent it from happening. Also, discover what you can do to appeal a suspension. Top reasons for an AdMob Suspension: 1) Invalid Traffic 2) Policy Violation 3) Associated with Another Account Learn more about AppBroda: https://appbroda.com/ Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training *************** Get your app audited: http://www.appmasters.com/audit SPONSORS SocialPeta is the world's leading advertisement analysis platform, dedicated to offering top ad creatives and marketing strategies for both advertisers and publishers. Serving as an essential ad and marketing intelligence platform, SocialPeta covers advertising data from 80+ global ad networks across 70 countries and regions. Now they have more than 300 enterprise clients including Google, Tencent Games, NetEase Games, Garena, Gismart, Mobvista and etc. Learn more by visiting SocialPeta.com. Do you want to increase your Ad Revenue? AppBroda has provided its clients with 40-150% increase in Ad revenue by giving them access to premium advertisers on Google Ad exchange. Click here to book a free consultation with Appbroda. Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters. *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung Facebook: App Masters *************** --- Send in a voice message: https://anchor.fm/app-marketing-podcast/message

Unleash the full value of your inventory with Google AdX. Get the Highest eCPM and the Fill Rate that your content deserves! Appbroda is Google's channel partner with demand of AdX of advertisements. Their aim is provide a strong product to app developer to fulfill all of their requirements. We started up in July 2021 and serving 300+ clients with impressions of 619M in a month. Siddharth Gupta is a Co-Founder at AppBroda. Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training *************** Get your app audited: http://www.appmasters.com/audit SPONSORS SocialPeta is the world's leading advertisement analysis platform, dedicated to offering top ad creatives and marketing strategies for both advertisers and publishers. Serving as an essential ad and marketing intelligence platform, SocialPeta covers advertising data from 80+ global ad networks across 70 countries and regions. Now they have more than 300 enterprise clients including Google, Tencent Games, NetEase Games, Garena, Gismart, Mobvista and etc. Learn more by visiting SocialPeta.com. Looking for a platform for ASO too to optimize and track your app from one single dashboard? With over 15 ASO tools, 9 market research tools, and 5 tools to manage ratings and reviews, ASOMobile is the most comprehensive and affordable ASO solution. Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters. *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung Facebook: App Masters *************** --- Send in a voice message: https://anchor.fm/app-marketing-podcast/message

Hello & welcome everyone. This is no BS gaming podcast 2.5 gamers session #3. Let's dive in. Panelists: Jakub Remiar, Felix Braberg, Matej Lančarič Roblox Steam hosts 55K Games vs Roblox 20 Mil “experiences” 47,3 Mil DAU Half of the users are aged 12 and under Current Market cap 38 Bil $ Roblox Cut 75,5% Roblox takes a 30% cut of every transaction on their platform Discoverability Robux Minimum Withdrawal to real life money 100K (1000 $) Second life comparison (10$) Withdrawal only possible with Roblox monthly 5$ subscription On every 1$ revenue of roblox only 17% make it out Historic example of “Company money Scrib” Workers spend their money at the company Workers become afraid to break company rules as company rules over their “money” This dependency increase friction on quitting the system Illegal in US 1938 Platform Capitalism - business model based on unsustainable expansion in order to monopolize a platform Experience based payouts Roblox “editor knowledge untransferable “Make serious cash” claim removed from the website after video Roblox moderation - shut down official forums in 2017 because they couldn't moderate them Roblox Collectible Market Tie ins with Brands Collectibles that are sold for limited time skyrocket in value from 10 to 15K $ dollars Roblox still takes a 30% form all of the transactions Roblox Black market Rewarded Interstitial ads - 6 months in Around 6 months ago Google and Facebook announced the roll out of Rewarded interstitial ads. An interstitial ad that pops up and users can opt out of and thus forgo the reward Admob are pushing very hard on this format which is still in Beta Facebook were pushing it but not so much anymore Don't monetize with this format! You're opening yourself up to unnecessary stress and risk Only FB and Admob support it - thus you'll get lower prices FB on iOS is pretty much non-existent so you have no competition Calling it now that in 12 months they won't exist. Please share feedback and comments - matej@lancaric.me

Omar is a partner at Mucker and leads their $190M "early" fund.  Previously a partner at Sequoia and founder of AdMob.   So many great insights on building companies and why it's hard for startups to raise a Series A from Sand Hill. 

ATSAP U:  A lot of our clients have been asking about how Apple‘s iOS 14.5 update will affect their apps. If you‘ve seen the news, you know that this update has upset many large tech giants such as Facebook. But why exactly are developers so upset about this update? Join Antonino in this episode of Byte Club as he discusses how this update will affect our clients, developers, and entrepreneurs. Core 3 Group Core 3 Group - Where everything about your business matters.Atsap, LLC Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the show (https://www.patreon.com/atsapllc)

Discover how today's guest tripled his app income from $250 to $750 a month with just 15 downloads a day. Sobhan Eskandari is the creator of Penman. Topic Covered: 05:36 - How he started tracking his events with Firebase 09:14 - How the longer pricing page 4X his revenue 17:32 - Are you developing in Swift 18:07 - Does Apple test subscriptions before approving? 32:18 - How does NOT having his app name affect his downloads 36:27 - Ludo App Audit 44:16 - Admob question 45:27 - Possible to sell over $15 a month 46:59 - Does localization work? 51:37 - Does the AppAdvice affect your App Store ratings? 54:40 - Golf Mind Caddie App Audit 01:00:56 - How Sobhan uses push notification to increase engagement & sales 01:03:35 - How to anchor your prices You can watch this video: https://youtu.be/wlY7O8Vvsq0 Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training *************** Get your app audited: http://www.appmasters.com/audit *************** SPONSORS Afraid of seeing your app users gone after you tried so hard to acquire them? This is something that Storyly can help you with. Bring mobile native story format to your app only in 15 minutes. Increase your app engagement and user retention rates. Scaling your Apple Search Ads campaigns can be challenging if you don't have the right tool kit. From market insights to automation tools, SearchAds.com provides everything you need in a single intuitive dashboard, so you can easily adapt, optimize and grow your mobile business in the App Store. Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters. *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung Facebook: App Masters *************** --- Send in a voice message: https://anchor.fm/app-marketing-podcast/message

Jessica Rovello is the CEO and Co-Founder of Arkadium, a game development company based in New York that has built hundreds of games enjoyed on over 800 million devices worldwide. Arkadium has been voted as one of Inc.'s best places to work and takes an employee-centric approach to growth. This episode is part of a miniseries called PubCast that explores the stories of website creators and app developers who've turned their passions into digital businesses. Hear from founders about how they got started, their challenges growing, and their tips for entrepreneurs. To provide feedback about the PubCast series of podcast episodes, visit https://g.co/talksatgoogle/pubcast. Interested in learning how you can grow your digital business with Google? Learn more about AdSense, Ad Manager, and AdMob solutions.

Bestselling author Maynard Webb is a 40-year veteran of the technology industry. An active leader in the technology and business community, Maynard serves as a board member, investor, philanthropist, and mentor to young entrepreneurs.As the founder of the Webb Investment Network (WIN), a seed investment firm dedicated to nurturing entrepreneurs, Maynard brings his experience developing and leading high-growth companies.Maynard currently serves on the boards of Salesforce and Visa. Previously, Maynard served as Chairman of the Board of Yahoo!, CEO of LiveOps, COO of eBay, and held executive roles at Gateway, Bay Networks, and Quantum.Maynard has also served on several public and private boards, including Yahoo!, Gartner, Niku, Extensity, Hyperion, Peribit (acquired by Juniper Networks), Baynote, and AdMob (acquired by Google) where he was also one of the first investors.

I've got a inspiring and clairvoyant  one for you with my guest Sana Afzal. BackgroundSana hails from Houston, Texas, grew up in Dubai and calls California home. Creative Business Exec at Google, and was previously a Creative Ops and Production lead at The ZOO, a Global Policy Strategist and Senior Creative PM at AdMob, Sana has been a strong advocate for the importance of creativity in the tech world and has orchestrated the integration of branding and tech throughout her career. Coaches high-level execs and mentors early career professionals.   HighlightsHow the Iphone impacted her career choiceImposter syndromeCareer started off with knowing exactly what she wanted to do, however it was a straight lineAdvice from parents: Do what you love, but make sure you can support yourselfThe immigrant mentality and how a milk commercial changed Sana's lifeTake into consideration what is in front of youOpportunities will find you, if you work hardYou have to "Show Up" everyday, sometimes it's challengingHer reaction to being asked to consider law school Getting joy outside of your 9 to 5Is that in my job description?Empathy and communication has helped in her creative world careerPivoting your perspective on FeedbackEmpathy in the creative worldLearning through observation of othersPatience / Gratitude / persistenceThe power of journalingBeing grounded, not easily doneYou want Sana's Spotify Playlist

In this Ask Snappy edition, we will talk about the different ways of app monetization. Yes, there is more than one! The easiest and most popular way to monetize showing ads by registering with an ad network like Appy Jump or AdMob.

Kamakshi is the founder of Drawbridge, alumna of AdMob and expert in applying ML to identity graphsMore

Kamakshi is the founder of Drawbridge, alumna of AdMob and expert in applying ML to identity graphsMore

When I decided to make the Mac version for my game Mama's farm: Match 3, I ran into a problem. The thing is that the existing version for iPhone and iPad have embedded Google AdMob. Unfortunately, it's not supported by Mac Catalyst (as well as in macOS). Mama's farm game: apps.apple.com/app/id1509888656 My website: matovsky.com

Game Studio Business | AdMob Earnings 2021 | No of Games Built | Unity vs UnReal | Game UI | Vission

Omar is a partner at Mucker and leads their $190M "early" fund. Previously a partner at Sequoia and founder of AdMob. So many great insights on building companies and why it's hard for startups to raise a Series A from Sand Hill.

This week we have Eric Wroolie from Overpass Apps joining us to answer all your app development related questions. He's got a popular YouTube channel where we shares a lot of great advice for app developers. Overpass is a mobile app development agency based in Oxfordshire in the UK Topics Covered: 04:06 - Trends in the app store 05:51 - Ad revenue getting harder to monetize 07.02 - How YouTube can help your business 16:33 - Motivational Quotes App Audit 24:26 - Native vs Flutter or Xamarin 29:34 - Should you be concerned about cyber attacks while building app? 32:06 - What benefits do you get by having a user register for your game? 34:40 - What is the minimum daily downloads to get revenue traction? 35:44 - Goddness app audit 44:37 - Should you monetize with monetize with Facebook? 45:30 - Why is Admob revenue getting more difficult 54:59 - Reward full screen ads vs video ads SPONSORS From Apple Features to ASO to influencer marketing, you will learn all the tools and tactics to make it in the app space. Learn more Appmastersacademy.com B7DEV.com is the app development firm dedicated to helping entrepreneurs go from app idea to success because they understand startups and don't charge you huge fees just to get your app off the ground. Learn more at B7Dev.com *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung Facebook: App Masters *************** --- Send in a voice message: https://anchor.fm/app-marketing-podcast/message

Ariel Poler is the founder of Reveri Health, a company in the human augmentation space that helps millions of people relieve stress, anxiety, chronic pain and insomnia through Alexa-based programs. Prior to Reveri Health, Ariel has founded and ran three Internet companies: I/PRO, Topica & TextMarks. He was an active board member at a number of technology companies, including Strava, Kana Software, LinkExchange, StumbleUpon, Silicon Investor & Odeo. He currently serves on the boards of NeoSensory, Freedom Financial, HUMM & Returnly.Ariel is also an active angel investor. His investments include AdMob, Thumbtack, Flixster, Slideshare, Cornershop, Optimizely, Brightroll, Clearbit, Pantheon, Instructables, VivaReal, Mashery, Viki, AngelList, Homelight, Bios Health, Change.org and NexTag. Download the one-pager for curated top learnings of this episode → https://makingitreal.io/6 Ariel Poler, Reveri Health | Making It Real Podcast with Jan Brinckmann | Episode #6 00:00 What brought Ariel to the internet space in his early days as an entrepreneur 06:37 Is it a good way to raise capital early on to start your company? 08:06 How much equity should you give away as a founder when the company is still young? 11:02 How to build a great team 13:06 How do you decide which opportunity to go for? 15:53 Working on several projects in parallel vs sequential working 18:11 What Ariel enjoys about being early in new business spaces 21:18 What project Ariel is focusing on right now 24:53 Can you apply the 80/20 rule to determine what founders should focus on in the early days? 27:18 What Ariel looks on to determine product-market fit 30:14 How important is it to generate early revenue? 33:00 The #1 mistake founders commit 35:00 Best practices for hiring slow 37:40 Besides Human Augmentation, what else should founders have on their radar? 39:36 Final advice for entrepreneurs who want to make it real

Everyone who uses Facebook, Google, and Twitter has probably noticed the disappearance of posts and the appearance of labels, especially during the 2020 election season. In this episode, hear the highlights from six recent House and Senate hearings where executives from the social media giants and experts on social media testified about the recent changes. The incoming 117th Congress is promising to make new laws that will affect our social media experiences; these conversations are where the new laws are being conceived.  Please Support Congressional Dish – Quick Links Click here to contribute monthly or a lump sum via PayPal Click here to support Congressional Dish via Patreon (donations per episode) Send Zelle payments to: Donation@congressionaldish.com Send Venmo payments to: @Jennifer-Briney Send Cash App payments to: $CongressionalDish or Donation@congressionaldish.com Use your bank’s online bill pay function to mail contributions to: 5753 Hwy 85 North, Number 4576, Crestview, FL 32536 Please make checks payable to Congressional Dish Thank you for supporting truly independent media! Recommended Episodes CD196: The Mueller Report CD186: National Endowment for Democracy Articles/Documents Article: President Trump’s latest claims about Wis. absentee ballots debunked by election officials WTMJ-TV Milwaukee, November 24, 2020 Article: Don’t Blame Section 230 for Big Tech’s Failures. Blame Big Tech. By Elliot Harmon, Electronic Frontier Foundation, November 16, 2020 Article: Biden, the Media and CIA Labeled the Hunter Biden Emails "Russian Disinformation." There is Still No Evidence. By Glenn Greenwald, November 12, 2020 Article: Ad Library - Spending Tracker: US 2020 Presidential Race Facebook, November 3, 2020 Article: What’s the deal with the Hunter Biden email controversy? By Kaelyn Forde and Patricia Sabga, Aljazeera, October 30, 2020 Article: Congress Fails to Ask Tech CEOs the Hard Questions By Elliot Harmon and Joe Mullin, Electronic Frontier Foundation, October 29, 2020 Article: With the Hunter Biden Expose, Suppression is a Bigger Scandal Than The Actual Story, by Matt Taibbi, TK News, October 24, 2020 Article: Read the FBI's letter to Sen. Ron Johnson The Washington Post, October 20, 2020 Article: DNI Ratcliffe: Russia disinformation not behind published emails targeting Biden; FBI reviewing, by Kevin Johnson, USA Today, October 19, 2020 Article: Twitter changes its hacked materials policy in wake of New York Post controversy By Natasha Lomas, Tech Crunch, October 16, 2020 Article: Smoking-gun email reveals how Hunter Biden introduced Ukrainian businessman to VP dad By Emma-Jo Morris and Gabrielle Fonrouge, New York Post, October 14, 2020 Article: The Decline of Organic Facebook Reach & How to Adjust to the Algorithm By Sophia Bernazzani, HubSpot, May 3, 2020 Article: Facebook launches searchable transparency library of all active ads By Josh Constine, TechCrunch, March 28, 2019 Article: MAERES Alumna Nina Jankowicz Awarded Fulbright-Clinton Fellowship to Ukraine SFS, Center for Eurasian, Russian and East European Studies, June 21, 2016 Article: Organic Reach on Facebook: Your Questions Answered By Brian Boland, Facebook for Business, June 5, 2014 Article: NSA slides explain the PRISM data-collection program The Washington Post, October 4, 2013 Additional Resources General Guidelines and policies: Distribution of hacked materials policy, Twitter, October 2020 Business Help Center: Fact-Checking on Facebook Facebook Business Business Help Center: Rating Options for Fact-Checkers Facebook Business Commit to transparency — sign up for the International Fact-Checking Network's code of principles, IFCN Code of Principles Section 230 of the Communications Decency Act, Electronic Frontier Foundation Mission Statement: OUR MISSION Open Markets About News Media Alliance Leadership News Corp Clint Watts Foreign Policy Research Institute About FPRI Foreign Policy Research Institute Nina Jankowicz Wicszipedia Sound Clip Sources Hearing: Breaking the News: Censorship, Suppression and the 2020 Election, Senate Judiciary Committee, November 17, 2020 Witnesses: Jack Dorsey, Twitter, Inc. Mark Zuckerberg, Facebook, Inc. Transcript: [30:50] Jack Dorsey: We were called here today because of an enforcement decision we made against New York Post, based on a policy we created in 2018. To prevent Twitter from being used to spread hacked materials. This resulted in us blocking people from sharing a New York Post article, publicly or privately. We made a quick interpretation, using no other evidence that the materials in the article were obtained through hacking, and according to our policy, we blocked them from being spread. Upon further consideration, we admitted this action was wrong and corrected it within 24 hours. We informed the New York Post of our air and policy update and how to unlock their account by deleting the original violating tweet, which freed them to tweet the exact same content and news article again. They chose not to, instead insisting we reverse our enforcement action. We do not have a practice around retro actively overturning prior enforcement's, since then it demonstrated that we needed one and so we created one we believe is fair and appropriate. [35:13] Mark Zuckerberg: At Facebook, we took our responsibility to protect the integrity of this election very seriously. In 2016, we began to face new kinds of threats and after years of preparation, we were ready to defend against them. We built sophisticated systems to protect against election interference, that combined artificial intelligence, significant human review, and partnerships with the intelligence community, law enforcement and other tech platforms. We've taken down more than 100 networks of bad actors, we're trying to coordinate and interfere globally, we established a network of independent fact checkers that covers more than 60 languages. We made political advertising more transparent on Facebook than anywhere else, and including TV, radio and email. And we introduced new policies to combat voter suppression and misinformation. Still, the pandemic created new challenges, how to handle misinformation about COVID and voting by mail, how to prepare people for the reality, the results would take time, and how to handle if someone prematurely declared victory or refused to accept the result. So in September, we updated our policies again to reflect these realities of voting in 2020. And make sure that we were taking precautions given these unique circumstances. We worked with local election officials to remove false claims about polling conditions that might lead to voter suppression. We partnered with Reuters and the national election pool to provide reliable information about results. We attach voting information to posts by candidates on both sides and additional contexts to posts trying to de legitimize the outcome. We lock down new political ads and the week before the election to prevent misleading claims from spreading when they couldn't be rebutted. We strengthened our enforcement against militias and conspiracy networks like QAnon to prevent them from using our platforms to organize violence or civil unrest altogether. I believe this was the largest election integrity effort by any private company in recent times. [40:50] Jack Dorsey: We have transparency around our policies, we do not have transparency around how we operate content moderation, the rationale behind it, the reasoning. And as we look forward, we have more and more of our decisions of our operations moving to algorithms, which are, have a difficult time explaining why they make decisions, bringing transparency around those decisions. And that is why we believe that we should have more choice in how these algorithms are applied to our content, whether we use them at all so we can turn them on or off and have clarity around the outcomes that they're projecting and how they affect our experience. [45:39] Mark Zuckerberg: We work with a number of independent organizations that are accredited by the Poynter Institute. And they include Reuters, the Associated Press. AJans France presse, United States, USA Today, factcheck.org, Science Feedback, PolitiFact, Check Your Fact, Leadstories and the Dispatch in the United States. [48:54] Sen. Lindsay Graham (SC): Do both of you support change to 230? Reform of Section 230? Mark Zuckerberg: Senator I do. Sen. Lindsay Graham (SC): Mr. Dorsey? Jack Dorsey: Yes. Sen. Lindsay Graham (SC): Thank you. [54:10] Sen. Richard Blumenthal (CT): How many times is Steve Bannon allowed to call for the murder of government officials before Facebook suspends his account? Mark Zuckerberg: Senator, as you say, the content in question did violate our policies and we took it down. Having a content violation does not automatically mean your account gets taken down. And the number of strikes varies depending on the amount and type of offense. So if people are posting terrorist content or child exploitation content, then the first time they do it, then we will take down their account. For other things. It's multiple, I'd be happy to follow up afterwards. We try not to disclose these... Sorry, I didn't hear that. Sen. Richard Blumenthal (CT): Will you commit to taking down that account? Steve Bannon? Mark Zuckerberg: Senator, no, that's not what our policies would suggest that we should do in this case. [1:07:05] Jack Dorsey: What we saw and what the market told us was that people would not put up with abuse, harassment and misleading information that would cause offline harm, and they would leave our service because of it. So our intention is to create clear policy, clear enforcement that enables people to feel that they can express themselves on our service, and ultimately trust it. Sen. John Cornyn (TX): So it was a business decision. Jack Dorsey: It was a business decision. [2:56:34] Mark Zuckerberg: We do coordinate on and share signals on security related topics. So for example, if there is signal around a terrorist attack or around child exploitation imagery or around a foreign government, creating an influence operation, that is an area where the companies do share signals about what they see. But I think it's important to be very clear that that is distinct from the content moderation policies that we or the other companies have, where once we share intelligence or signals between the companies, each company makes its own assessment of the right way to address and deal with that information. [3:59:10] Sen. Mazie Hirono (HI): I don't know what it what are both of you prepared to do regarding Donald Trump's use of your platforms after he stops being president it? Will he still be deemed newsworthy? And will he still get to use your platform to spread this misinformation? Mark Zuckerberg: Senator, let me clarify my last answer. We are also having academic study, the effective of all of our election measures and they'll be publishing those results publicly. In terms of President Trump and moving forward. There are a small number of policies where we have exceptions for politicians under the principle that people should be able to hear what their elected officials are saying and candidates for office. But by and large, the vast majority of our policies have no newsworthiness or political exception. So if the President or anyone else is spreading hate speech, or inciting violence, or posting content, that delegitimizes the election or valid forms of voting, those will receive the same treatment is anyone else saying those things, and that will continue to be the case Sen. Mazie Hirono (HI): Remains to be seen. Jack Dorsey: So we do have a policy around public interest, where for global leaders, we do make exceptions in terms of whether if a tweet violates our terms of service, we leave it up behind an interstitial, and people are not allowed to share that more broadly. So a lot of the sharing is disabled with the exception of quoting it so that you can add your own conversation on top of it. So if an account suddenly becomes, is not a world leader anymore, that particular policy goes away. [4:29:35] Sen. Marsha Blackburn (TN): Do you believe it's Facebook's duty to comply with state sponsored censorship so it can keep operating doing business and selling ads in that country? Mark Zuckerberg: Senator in general, we try to comply with the laws in every country where we operate and do business. Hearing: BIG TECH AND SECTION 230 IMMUNITY, Senate Commerce, Science and Transportation Committee, October 28, 2020 Witnesses: Jack Dorsey, Twitter, Inc. Sundar Pichai, Alphabet Inc. Mark Zuckerberg, Facebook, Inc. Transcript: [10:10] Sen. Roger Wicker (MS): In policing, conservative sites, then its own YouTube platform or the same types of offensive and outrageous claims. [45:50] Jack Dorsey: The goal of our labeling is to provide more context to connect the dots so that people can have more information so they can make decisions for themselves. [46:20] Sen. Roger Wicker (MS): I have a tweet here from Mr. Ajit Pai. Mr. Ajit Pai is the chairman of the Federal Communications Commission. And he recounts some four tweets by the Iranian dictator, Ayatollah Ali Khamenei, which Twitter did not place a public label on. They all four of them glorify violence. The first tweet says this and I quote each time 'the Zionist regime is a deadly cancerous growth and a detriment to the region, it will undoubtedly be uprooted and destroyed.' That's the first tweet. The second tweet 'The only remedy until the removal of the Zionist regime is firm armed resistance,' again, left up without comment by Twitter. The third 'the struggle to free Palestine is jihad in the way of God.' I quote that in part for the sake of time, and number four, 'we will support and assist any nation or any group anywhere who opposes and fights the Zionist regime.' I would simply point out that these tweets are still up, Mr. Dorsey. And how is it that they are acceptable to be to be there? Alan, I'll ask unanimous consent to enter this tweet from Ajit Pai in the record at this point that'll be done. Without objection. How Mr. Dorsey, is that acceptable based on your policies at Twitter? Jack Dorsey: We believe it's important for everyone to hear from global leaders and we have policies around world leaders. We want to make sure that we are respecting their right to speak and to publish what they need. But if there's a violation of our terms of service, we want to label it and... Sen. Roger Wicker (MS): They're still up, did they violate your terms of service? Mr. Dorsey? Jack Dorsey: We did not find those two violate our terms of service because we consider them saber rattling, which is, is part of the speech of world leaders in concert with other countries. Speech against our own people, or a country's own citizens we believe is different and can cause more immediate harm. [59:20] Jack Dorsey: We don't have a policy against misinformation. We have a policy against misinformation in three categories, which are manipulated media, public health, specifically COVID and civic integrity, election interference and voter suppression. [1:39:05] Sen. Brian Schatz (HI): What we are seeing today is an attempt to bully the CEOs of private companies into carrying out a hit job on a presidential candidate, by making sure that they push out foreign and domestic misinformation meant to influence the election. To our witnesses today, you and other tech leaders need to stand up to this immoral behavior. The truth is that because some of my colleagues accuse you, your companies and your employees of being biased or liberal, you have institutionally bent over backwards and over compensated, you've hired republican operatives, hosted private dinners with Republican leaders, and in contravention of your Terms of Service, given special dispensation to right wing voices, and even throttled progressive journalism. Simply put, the republicans have been successful in this play. [1:47:15] Jack Dorsey: This one is a tough one to actually bring transparency to. Explainability in AI is a field of research but is far out. And I think a better opportunity is giving people more choice around the algorithms they use, including to turn off the algorithms completely which is what we're attempting to do. [2:15:00] Sen. Jerry Moran (KS): Whatever the numbers are you indicate that they are significant. It's a enormous amount of money and an enormous amount of employee time, contract labor time in dealing with modification of content. These efforts are expensive. And I would highlight for my colleagues on the committee that they will not be any less expensive, perhaps less than scale, but not less in cost for startups and small businesses. And as we develop our policies in regard to this topic, I want to make certain that entrepreneurship, startup businesses and small business are considered in what it would cost in their efforts to meet the kind of standards to operate in a sphere. [2:20:40] Sen. Ed Markey (MA): The issue is not that the companies before us today are taking too many posts down. The issue is that they're leaving too many dangerous posts up. In fact, they're amplifying harmful content so that it spreads like wildfire and torches our democracy. [3:04:00] Sen. Mike Lee (UT): Between the censorship of conservative and liberal points of view, and it's an enormous disparity. Now you have the right, I want to be very clear about this, you have every single right to set your own terms of service and to interpret them and to make decisions about violations. But given the disparate impact of who gets censored on your platforms, it seems that you're either one not enforcing your Terms of Service equally, or alternatively, to that you're writing your standards to target conservative viewpoints. [3:15:30] Sen. Ron Johnson (MA): Okay for both Mr. Zuckerberg and Dorsey who censored New York Post stories, or throttled them back, did either one of you have any evidence that the New York Post story is part of Russian disinformation? Or that those emails aren't authentic? Did anybody have any information whatsoever? They're not authentic more than they are Russian disinformation? Mr. Dorsey? Jack Dorsey: We don't. Sen. Ron Johnson (MA): So why would you censor it? Why did you prevent that from being disseminated on your platform that is supposed to be for the free expression of ideas, and particularly true ideas... Jack Dorsey: we believe to fell afoul of our hacking materials policy, we judged... Sen. Ron Johnson (MA): They weren't hacked. Jack Dorsey: We we judge them moment that it looked like it was hacked material. Sen. Ron Johnson (MA): You were wrong. Jack Dorsey: And we updated our policy and our enforcement within 24 hours. Sen. Ron Johnson (MA): Mr. Zuckerberg? Mark Zuckerberg: Senator, as I testified before, we relied heavily on the FBI, his intelligence and alert status both through their public testimony and private briefings. Sen. Ron Johnson (MA): Did the FBI contact you, sir, than your co star? It was false. Mark Zuckerberg: Senator not about that story specifically. Sen. Ron Johnson (MA): Why did you throttle it back. Mark Zuckerberg: They alerted us to be on heightened alert around a risk of hack and leak operations around a release and probe of information. And to be clear on this, we didn't censor the content. We flagged it for fact checkers to review. And pending that review, we temporarily constrained its distribution to make sure that it didn't spread wildly while it was being reviewed. But it's not up to us either to determine whether it's Russian interference, nor whether it's true. We rely on the fact checkers to do that. [3:29:30] Sen. Rick Scott (FL): That's becoming obvious that your that your companies are unfairly targeting conservatives. That's clearly the perception today, Facebook is actively targeting as by conservative groups ahead of the election, either removing the ads completely or adding their own disclosure if they claim that didn't pass their fact check system. [3:32:40] Sen. Rick Scott (FL): You can't just pick and choose which viewpoints are allowed on your platform an expect to keep immunity granted by Section 230. News Clip: Adam Schiff on CNN, CNN, Twitter, October 16, 2020 Hearing: MISINFORMATION, CONSPIRACY THEORIES, AND `INFODEMICS': STOPPING THE SPREAD ONLINE, Committee on the Judiciary: Subcommittee on Antitrust, Commercial, and Administrative Law, October 15, 2020 Watch on Youtube Hearing Transcript Witnesses: Dr. Joan Donovan: Research Director at the Shorenstein Center on Media, Politics, and Public Policy at Harvard Kennedy School Nina Jankowicz: Disinformation Fellow at the Wilson Center Cindy Otis: Vice President of the Althea Group Melanie Smith: Head of Analysis, Graphika Inc Transcript: 41:30 Rep. Jim Himes (CT): And I should acknowledge that we're pretty careful. We understand that we shouldn't be in the business of fighting misinformation that's probably inconsistent with the First Amendment. So what do we do? We ask that it be outsourced to people that we otherwise are pretty critical of like Mark Zuckerberg, and Jack Dorsey, we say you do it, which strikes me as a pretty lame way to address what may or may not be a problem. 42:00 Rep. Jim Himes (CT): Miss Jankowicz said that misinformation is dismantling democracy. I'm skeptical of that. And that will be my question. What evidence is that is out there that this is dismantling democracy, I don't mean that millions of people see QAnon I actually want to see the evidence that people are seeing this information, and are in a meaningful way, in a material way, dismantling our democracy through violence or through political organizations, because if we're going to go down that path, I need something more than eyeballs. So I need some evidence for how this is dismantling our democracy. And secondly, if you persuade me that we're dismantling our democracy, how do we get in the business of figuring out who should define what misinformation or disinformation is? Nina Jankowicz: To address your first question related to evidence of the dismantling of democracy. There's two news stories that I think point to this from the last couple of weeks alone. The first is related to the kidnapping plot against Michigan Governor Gretchen Whitmer. And the social media platforms played a huge role in allowing that group to organize. It allowed, that group to, it ceded the information that led them to organize and frankly, as a woman online who has been getting harassed a lot lately, lately, with sexualized and gender disinformation, I am very acutely aware of how those threats that are online can transfer on to real world violence. And that make no mistake is meant to keep women and minorities from not only participating in the democratic process by exercising our votes, but also keeping us from public life. So that's one big example. But there was another example just recently from a channel for in the UK documentary that looked at how the Trump campaign used Cambridge Analytica data to selectively target black voters with voter suppression ads during the 2016 election. Again, this is it's affecting people's participation. It's not just about fake news, stories on the internet. In fact, a lot of the best disinformation is grounded in a kernel of truth. And in my written testimony, I go through a couple of other examples of how online action has led to real world action. And this isn't something that is just staying on the internet, it is increasingly in real life. Rep. Jim Himes (CT): I don't have a lot of time. Do you think that both examples that you offered up Gov the plot to kidnap governor, the governor of Michigan, and your other example passed the but for test? I mean, this country probably got into the Spanish American War over 130 years ago because of the good works of William Randolph Hearst. So how do we, we've had misinformation and yellow journalism and terrible media and voter suppression forever. And I understand that these media platforms have scale that William Randolph Hearst didn't have. But are you sure that both of those examples pass the buck for they wouldn't have happened without the social media misinformation? Nina Jankowicz: I believe they do, because they allow the organization of these groups without any oversight, and they allow the targeting the targeting of these messages to the groups and people that are going to find the most vulnerable and are most likely to take action against them. And that's what our foreign adversaries do. And increasingly, it's what people within our own country are using to organize violence against the democratic participation of many of our fellow citizens. Rep. Jim Himes (CT): Okay, well, I'm out of time I would love to continue this conversation and pursue what you mean by groups being formed quote, without oversight, that's language I'd like to better understand but I'm out of time, but I would like to continue this conversation into, well, if this is the problem that you say it is, what do we actually do about it? Hearing: ONLINE PLATFORMS AND MARKET POWER, PART 2: INNOVATION AND ENTREPRENEURSHIP, Committee on the Judiciary: Subcommittee on Antitrust, Commercial, and Administrative Law, July 16, 2020 Watch on Youtube Witnesses: Adam Cohen: Director of Economic Policy at Google Matt Perault: Head of Global Policy Development at Facebook Nate Sutton: Associate General Counsel for Competition at Amazon Kyle Andeer: Vice President for Corporate Law at Apple Timothy Wu: Julius Silver Professor of Law at Columbia Law School Dr. Fiona Scott Morton: Theodore Nierenberg Professor of Economics at Yale School of Management Stacy Mitchell: Co-Director at the Institute for Local Self-Reliance Maureen Ohlhausen: Partner at Baker Botts LLP Carl Szabo: Vice President and Gneral Counsel at NetChoice Morgan Reed: Executive Director at the App Association Transcript: [55:15] Adam Cohen: Congresswoman we use a combination of automated tools, we can recognize copyrighted material that creators upload and instantaneously discover it and keep it from being seen on our platforms. [1:16:00] Rep. David Cicilline (RI): Do you use consumer data to favor Amazon products? Because before you answer that, analysts estimate that between 80 and 90% of sales go to the Amazon buy box. So you collect all this data about the most popular products where they're selling. And you're saying you don't use that in any way to change an algorithm to support the sale of Amazon branded products? Nate Sutton: Our algorithms such as the buy box is aimed to predict what customers want to buy, apply the same criteria whether you're a third party seller, or Amazon to that because we want customers to make the right purchase, regardless of whether it's a seller or Amazon. Rep. David Cicilline (RI): But the best purchase to you as an Amazon product. Nate Sutton: No, that's not true. Rep. David Cicilline (RI): So you're telling us you're under oath, Amazon does not use any of that data collected with respect to what is selling, where it's on what products to inform the decisions you make, or to change algorithms to direct people to Amazon products and prioritize Amazon and D prioritize competitors. Nate Sutton: The algorithms are optimized to predict what customers want to buy regardless of the seller. We provide this same criteria and with respect to popularity, that's public data on each product page. We provide the ranking of each product. [3:22:50] Dr. Fiona Scott Morton: As is detailed in the report that I submitted as my testimony, there are a number of characteristics of platforms that tend to drive them toward concentrated markets, very large economies of scale, consumers exacerbate this with their behavioral biases, we don't scroll down to the second page, we don't. We accept default, we follow the framing the platform gives us and instead of searching independently, and what that does is it makes it very hard for small companies to grow and for new ones to get traction against the dominant platform. And without the threat of entry from entrepreneurs and growth from existing competitors, the dominant platform doesn't have to compete as hard. If it's not competing as hard, then there are several harms that follow from that. One is higher prices for advertisers, many of these platforms are advertising supported, then there's higher prices to consumers who may think that they're getting a good deal by paying a price of zero. But the competitive price might well be negative, the consumers might well be able to be paid for using these platforms in a competitive market. Other harms include low quality in the form of less privacy, more advertising and more exploitative content that consumers can't avoid. Because, as Tim just said, there isn't anywhere else to go. And lastly, without competitive pressure, innovation is lessened. And in particular, it's channeled in the direction the dominant firm prefers, rather than being creatively spread across directions chosen by entrance. And this is what we learned both from at&t and IBM and Microsoft, is that when the dominant firm ceases to control innovation, there's a flowering and it's very creative and market driven. So the solution to this problem of insufficient competition is complimentary steps forward in both antitrust and regulation. Antitrust must recalibrate the balance it strikes between the risk of over enforcement and under enforcement. The evidence now shows we've been under enforcing for years and consumers have been harmed. [3:22:50] Stacy Mitchell: I hope the committee will consider several policy tools as part of this investigation. In particular, we very much endorse the approach that Congress took with regard to the railroads, that if you operate essential infrastructure, you can't also compete with the businesses that rely on that infrastructure. [3:45:00] Morgan Reed: Here on the table, I have a copy of Omni page Pro. This was a software you bought, if you needed to scan documents. If you wanted to turn it into a processor and you could look at it in a word processor. I've also got this great review from PC World, they loved it back in 2005. But the important fact here in this review is that it says the street price of this software in 2005 was $450. Now, right here, I've got an app from a company called Readdle, that is nearly the same product level has a bunch of features that this one doesn't, it's $6. Basically now consumers pay less than 1% of what they used to pay for some of the same capability. And what's even better about that, even though I love the product from Readdle, there are dozens of competitors in the app space. So when you look at it from that perspective, consumers are getting a huge win. How have platforms made this radical drop in price possible? Simply put, they've provided three things a trusted space, reduced overhead, and given my developers nearly instant access to a global marketplace with billions of customers, before the platforms to get your software onto a retail store shelf. companies had to spend years and thousands of dollars to get to the point where a distributor would handle their product, then you'd agree agree to a cut of sales revenue, write a check for upfront marketing, agree to refund the distributor the cost of any unsold boxes and then spend 10s of thousands of dollars to buy an end cap. Digging a little bit on this, I don't know how many of you know or aware that the products you see on your store shelf or in the Sunday flyer aren't there because the manager thought it was a cool product. Those products are displayed at the end of an aisle or end cap because the software developer or consumer goods company literally pays for the shelf space. In fact, for many retailers the sale of floor the sale of floor space and flyers makes a huge chunk of their profitability for their store. And none of this takes into consideration printing boxes, manuals, CDs, dealing with credit cards if you go direct translation services, customs authorities if you want to sell abroad in the 1990s it cost a million dollars to start up a software company. Now it's $100,000 in sweat equity. And thanks to these changes, the average cost for consumer software has dropped from $50 to three. For developers. Our cost to market has dropped enormously and the size of our market has expanded globally. [3:48:55] Stacy Mitchell: I've spent a lot of time interviewing and talking with independent retailers, manufacturers of all sizes. Many of them are very much afraid of speaking out publicly because they fear retaliation. But what we consistently hear is that Amazon is the biggest threat to their businesses. We just did a survey of about 550 independent retailers nationally, Amazon ranked number one in terms of being what they said was the biggest threat to their business above, rising healthcare costs, access to capital, government, red tape, anything else you can name. Among those who are actually selling on the platform, only 7% reported that it was actually helping their bottom line. Amazon has a kind of godlike view of a growing share of our commerce and it uses the data that it gathers to advantage its own business and its own business interests in lots of ways. A lot of this, as I said, comes from the kind of leverage its ability to sort of leverage the interplay between these different business lines to maximize its advantage, whether it's promoting its own product because that's lucrative or whether it's using the manufacturer of a product to actually squeeze a seller or vendor into giving it bigger discounts. [3:53:15] Rep. Kelly Armstrong (ND): When we recognize, I come from very rural area, the closest, what you would consider a big box store is Minneapolis or Denver. So and so when we're talking about competition, all of this I also think we've got to remember, at no point in time from my house in Dickinson, North Dakota have I had more access to more diverse and cheap consumer products. I mean, things that often would require a plane ticket or a nine hour car ride to buy can now be brought to our house. So I think when we're talking about consumers, we need to remember that side of it, too. Hearing: EMERGING TRENDS IN ONLINE FOREIGN INFLUENCE OPERATIONS: SOCIAL MEDIA, COVID–19, AND ELECTION SECURITY, Permanent Select Committee on Intelligence, June 18, 2020 Watch on Youtube Hearing transcript Witnesses: Nathaniel Gleicher: Head of Security Policy at Facebook Nick Pickles: Director of Global Public Policy Strategy and Development at Twitter Richard Salgado: Director for Law Enforcement and Information Security at Google Transcript: [19:16] Nathaniel Gleicher: Facebook has made significant investments to help protect the integrity of elections. We now have more than 35,000 people working on safety and security across the company, with nearly 40 teams focused specifically on elections and election integrity. We're also partnering with federal and state governments, other tech companies, researchers and civil society groups to share information and stop malicious actors. Over the past three years, we've worked to protect more than 200 elections around the world. We've learned lessons from each of these, and we're applying these lessons to protect the 2020 election in November. [21:58] Nathaniel Gleicher: We've also been proactively hunting for bad actors trying to interfere with the important discussions about injustice and inequality happening around our nation. As part of this effort, we've removed isolated accounts seeking to impersonate activists, and two networks of accounts tied to organize hate groups that we've previously banned from our platforms. [26:05] Nick Pickles: Firstly, Twitter shouldn't determine the truthfulness of tweets. And secondly, Twitter should provide context to help people make up their own minds in cases where the substance of a tweet is disputed. [26:15] Nick Pickles: We prioritize interventions regarding misinformation based on the highest potential for harm. And the currently focused on three main areas of content, synthetic & manipulated media, elections and civic integrity and COVID-19. [26:30] Nick Pickles: Where content does not break our rules and warrant removal. In these three areas, we may label tweets to help people come to their own views by providing additional context. These labels may link to a curated set of tweets posted by people on Twitter. This include factual statements, counterpoint opinions and perspectives, and ongoing public conversation around the issue. To date, we've applied these labels to thousands of tweets around the world across these three policy areas. [31:10] Richard Salgado: In search, ranking algorithms are an important tool in our fight against disinformation. Ranking elevates information that our algorithms determine is the most authoritative, above information that may be less reliable. Similarly, our work on YouTube focuses on identifying and removing content that violates our policies and elevating authoritative content when users search for breaking news. At the same time, we find and limit the spread of borderline content that comes close but just stops short of violating our policies. [53:28] Rep. Jackie Speier (CA): Mr. Gliecher, you may or may not know that Facebook is headquartered in my congressional district. I've had many conversations with Sheryl Sandberg. And I'm still puzzled by the fact that Facebook does not consider itself a media platform. Are you still espousing that kind of position? Nathaniel Gleicher: Congresswoman, we're first and foremost a technology company. We may be a technology company, but it's your technology company is being used as a media platform. Do you not recognize that? Congresswoman, we're a place for ideas across the spectrum. We know that there are people who use our platforms to engage and in fact that is the goal of the platform's to encourage and enable people to discuss the key issues of the day and to talk to family and friends. [54:30] Rep. Jackie Speier (CA): How long or or maybe I should ask this when there was a video of Speaker Pelosi that had been tampered with - slowed down to make her look like she was drunk. YouTube took it down almost immediately. What did Facebook do and what went into your thinking to keep it up? Nathaniel Gleicher: Congresswoman for a piece of content like that, we work with a network of third party fact checkers, more than 60 3rd party fact checkers around the world. If one of them determines that a piece of content like that is false, and we will down rank it, and we will put an interstitial on it so that anyone who would look at it would first see a label over it saying that there's additional information and that it's false. That's what we did in this context. When we down rank, something like that, we see the shares of that video, radically drop. Rep. Jackie Speier (CA): But you won't take it down when you know it's false. Nathaniel Gleicher: Congresswoman, you're highlighting a really difficult balance. And we've talked about this amongst ourselves quite a bit. And what I would say is, if we simply take a piece of content like this down, it doesn't go away. It will exist elsewhere on the internet. People who weren't looking for it will still find it. Rep. Jackie Speier (CA): But it you know, there will always be bad actors in the world. That doesn't mean that you don't do your level best to show the greatest deal of credibility. I mean, if YouTube took it down, I don't understand how you couldn't have taken down but I'll leave that where it lays. [1:40:10] Nathaniel Gleicher: Congressman, the collaboration within industry and with government is much, much better than it was in 2016. I think we have found the FBI, for example, to be forward leaning and ready to share information with us when they see it. We share information with them whenever we see indications of foreign interference targeting our election. The best case study for this was the 2018 midterms, where you saw industry, government and civil society all come together, sharing information to tackle these threats. We had a case on literally the eve of the vote, where the FBI gave us a tip about a network of accounts where they identified subtle links to Russian actors. Were able to investigate those and take action on them within a matter of hours. [1:43:10] Rep. Jim Himes (CT): I tend to be kind of a First Amendment absolutist. I really don't want Facebook telling me what's true and what's not true mainly because most statements are some combination of both. [1:44:20] Nathaniel Gleicher: Certainly people are drawn to clickbait. They're drawn to explosive content. I mean, it is the nature of clickbait, to make people want to click on it, but what we found is that if you separate it out from the particular content, people don't want a platform or experience, just clickbait, they will click it, if they see it, they don't want it prioritized, they don't want their time to be drawn into that and all emotional frailty. And so we are trying to build an environment where that isn't the focus, where they have the conversations they want to have, but I agree with you. A core piece of this challenge is people seek out that type of content wherever it is. I should note that as we're thinking about how we prioritize this, one of the key factors is who your friends are the pages and accounts that you follow and the assets that you engage with. That's the most important factor in sort of what you see. And so people have direct control over that because they are choosing the people they want to engage. Hearing: ONLINE PLATFORMS AND MARKET POWER, PART 1: THE FREE AND DIVERSE PRESS, Committee on the Judiciary: Subcommittee on Antitrust, Commercial, and Administrative Law, June 11, 2020 Watch on Youtube Witnesses: David Chavern: President of the News Media Alliance Gene Kimmelman: President of Public Knowledge Sally Hubbard: Director of Enforcement Strategy at the Open Markets Institute Matthew Schrurers: Vice President of Law and Policy at the Computer and Communications Industry Association David Pitofsky: General Counsel at News Corp Kevin Riley: Editor at the Atlanta Journal-Constitution Transcript: [55:30] David Chavern: Platforms and news organizations mutual reliance would not be a problem, if not for the fact that the concentration among the platforms means a small number of companies now exercise an extreme level of control over the news. And in fact, a couple of dominant firms act as regulators of the news industry. Only these regulators are not constrained by legislative or democratic oversight. The result has been to siphon revenue away from news publishers. This trend is clear if you compare the growth in Google's total advertising revenue to the decline in the news industry's ad revenue. In 2000, Google's US revenue was 2.1 billion, while the newspaper industry accounted for 48 billion in advertising revenue. In 2017, in contrast, Google's US revenue had increased over 25 times to 52.4 billion, the newspaper industry's ad revenue had fallen 65% to 16.4 billion. [56:26] David Chavern: The effect of this revenue decline in publishers has been terrible, and they've been forced to cut back on their investments in journalism. That is a reason why newsroom employment has fallen nearly a quarter over the last decade. One question might be asked is if the platforms are unbalanced, having such a negative impact on the news media, then why don't publishers do something about it? The answer is they cannot, at least under the existing antitrust laws, news publishers face a collective action problem. No publisher on its own can stand up to the tech giants. The risk of demotion or exclusion from the platform is simply too great. And the antitrust laws prevent news organizations from acting collectively. So the result is that publishers are forced to accept whatever terms or restrictions are imposed on them. [1:06:20] Sally Hubbard: Facebook has repeatedly acquired rivals, including Instagram and WhatsApp. And Google's acquisition cemented its market power throughout the ad ecosystem as it bought up the digital ad market spoke by spoke, including applied semantics AdMob and Double Click. Together Facebook and Google have bought 150 companies in just the last six years. Google alone has bought nearly 250 companies. [1:14:17] David Pitofsky: Unfortunately, in the news business, free riding by dominant online platforms, which aggregate and then reserve our content has led to the lion's share of online advertising dollars generated off the back of news going to the platforms. Many in Silicon Valley dismissed the press as old media failing to evolve in the face of online competition. But this is wrong. We're not losing business to an innovator who has found a better or more efficient way to report and investigate the news. We're losing business because the dominant platforms deploy our news content, to target our audiences to then turn around and sell that audience to the same advertisers we're trying to serve. [1:15:04] David Pitofsky: The erosion of advertising revenue undercuts our ability to invest in high quality journalism. Meanwhile, the platforms have little if any commitment to accuracy or reliability. For them, a news article is valuable if viral, not if verified. [1:16:12] David Pitofsky: News publishers have no good options to respond to these challenges. Any publisher that tried to withhold its content from a platform as part of a negotiating strategy would starve itself of reader traffic. In contrast, losing one publisher would not harm the platform's at all since they would have ample alternative sources for news content. [1:36:56] Rep. Pramila Jayapal (WA): So Miss Hubbard, let me start with you. You were an Assistant Attorney General for New York State's antitrust division. You've also worked as a journalist, which online platforms would you say are most impacting the public's access to trustworthy sources of journalism? And why? Sally Hubbard: Thank you for the question. Congresswoman, I think in terms of disinformation, the platforms that are having the most impact are Facebook and YouTube. And that's because of their business models, which are to prioritize engagement, engaging content because of the human nature that you know survival instinct, we tend to tune into things that make us fearful or angry. And so by prioritizing engagement, these platforms are actually prioritizing disinformation as well. It serves their profit motives to keep people on the platforms as long as possible to show them ads and collect their data. And because they don't have any competition, they're free to pursue these destructive business models without having any competitive constraint. They've also lacked regulation. Normally, corporations are not permitted to just pursue profits without regard to the consequences. [1:38:10] Rep. Pramila Jayapal (WA): The Federal Trade Commission has repeatedly declined to interfere, as Facebook and Google have acquired would be competitors. Since 2007, Google has acquired Applied Semantics, Double Click and AdMob. And since 2011, Facebook has acquired Instagram and WhatsApp. What do these acquisitions mean for consumers of news and information? I think sometimes antitrust is seen and regulation is seen as something that's out there. But this has very direct impact for consumers. Can you explain what that means as these companies have acquired more and more? Sally Hubbard: Sure, so in my view, those, of all of the acquisitions that you just mentioned, were illegal under the Clayton Act, which prohibits mergers that may lessen competition. Looking back, it's clear that all of those mergers did lessen competition. And when you lessen competition, the harms to consumers are not just high prices, which was which are harder to see when in the digital age. But its loss of innovation is loss of choice, and loss of control. So when we approve anti competitive mergers, consumers are harmed. [1:55:48] Rep. Matt Gaetz (FL): Section 230, as I understand it, and I'm happy to be corrected by others, would say that if a technology platform is a neutral public platform, that they enjoy certain liability protections that newspapers don't enjoy, that Newscorp doesn't enjoy with its assets. And so does it make the anti competitive posture of technology platforms more pronounced, that they have access to this special liability protection that the people you represent don't have access to? David Chavern: Oh, absolutely. There's a huge disparity. Frankly, when our contents delivered through these platforms, we get the liability and they get the money. So that's a good deal from that end. We are responsible for what we publish, we publishers can and do get sued. On the other hand, the platforms are allowed to deliver and monetize this content with complete lack of responsibility. Hearing: Election Interference: Ensuring Law Enforcement is Equipped to Target Those Seeking to Do Harm, Senate Judiciary Committee, June 12, 2018 Watch on C-SPAN Witnesses: Adam Hickey - Deputy Assistant Attorney General for the National Security Division at the Department of Justice Matthew Masterson - National Protection and Programs Directorate at the Department of Homeland Security Kenneth Wainstein - Partner at Davis Polk & Wardwell, LLP Prof. Ryan Goodman - New York University School of Law Nina Jankowicz - Global Fellow at the Wilson Center Transcript: [9:00] Senator Dianne Feinstein (CA): We know that Russia orchestrated a sustained and coordinated attack that interfered in our last presidential election. And we also know that there’s a serious threat of more attacks in our future elections, including this November. As the United States Intelligence Community unanimously concluded, the Russian government’s interference in our election—and I quote—“blended covert intelligence operations, such as cyber activity, with overt efforts by the Russian government agencies, state-funded media, third-party intermediaries, and paid social-media users or trolls.” Over the course of the past year and a half, we’ve come to better understand how pernicious these attacks were. Particularly unsettling is that we were so unaware. We were unaware that Russia was sowing division through mass propaganda, cyber warfare, and working with malicious actors to tip scales of the election. Thirteen Russian nationals and three organizations, including the Russian-backed Internet Research Agency, have now been indicted for their role in Russia’s vast conspiracy to defraud the United States. Hearing: Facebook, Google and Twitter Executives on Russian Disinformation, Senate Judiciary Subcommittee on Crime and Terrorism, October 31, 2017 Watch on Youtube Witnesses: Colin Stretch - Facebook Vice President and General Counsel Sean Edgett - Twitter Acting General Counsel Richard Salgado - Google Law Enforcement & Information Security Director Clint Watts - Foreign Policy Research Institute, National Security Program Senior Fellow Michael Smith -New America, International Security Fellow Transcript: [2:33:07] Clint Watts: Lastly, I admire those social-media companies that have begun working to fact-check news articles in the wake of last year’s elections. These efforts should continue but will be completely inadequate. Stopping false information—the artillery barrage landing on social-media users comes only when those outlets distributing bogus stories are silenced. Silence the guns, and the barrage will end. I propose the equivalent of nutrition labels for information outlets, a rating icon for news-producing outlets displayed next to their news links and social-media feeds and search engines. The icon provides users an assessment of the news outlet’s ratio of fact versus fiction and opinion versus reporting. The rating system would be opt-in. It would not infringe on freedom of speech or freedom of the press. Should not be part of the U.S. government, should sit separate from the social-media companies but be utilized by them. Users wanting to consume information from outlets with a poor rating wouldn’t be prohibited. If they are misled about the truth, they have only themselves to blame. Cover Art Design by Only Child Imaginations Music Presented in This Episode Intro & Exit: Tired of Being Lied To by David Ippolito (found on Music Alley by mevio)

We continue our conversation with Rajiv Sud, ad tech veteran and private and public markets investors. In this episode - essentially parts 2 and 3 of our conversation - we start with Slack and its challenges, as well as its surprising similarities to Twitter. We also quiz Rajiv on his time at AdMob and his outlook for the private tech sector, before concluding with a breakdown of his Tesla bull thesis. Topics Covered 3:00 minute mark – Slack's position 6:00 – the two-front war, with Intel as an example 9:00 – Slack's marketing challenge, and it not being enough to be the product winner 17:00 – Creating the urgency around Slack's product 21:00 – The marketing pitch 24:00 – Chat as an engagement tool, and the fit with subscription businesses 29:00 – A use case for Slack 34:00 – A Twitter content play 39:00 – AdMob buyout questions 43:00 – Private market – what is Rajiv seeing? Competition and ninja tools 49:00 – How does the SaaS competition play out among smaller companies? 59:00 – The VC need for exits and how that affects the broader market 1:07:30 – Rajiv's Tesla bull case – software focused 1:12:00 – The Elon Musk factor for Tesla bulls 1:17:00 – Dissecting the fully autonomous driving future – who gets there first? 1:25:00 – And once we get there, who is actually the winner?  

Oops, it happened again. A company we follow closely on The Razor's Edge reported earnings, met or beat expectations, and then sold off heavily along with a major market sell-off. Last time it was PagerDuty, this time it's Twitter. To work through the quarter and perhaps the angst and anxiety around it, we speak with Rajiv Sud. Rajiv is a Silicon Valley veteran, with time logged at Google, AdMob – which was bought out by Google while he was there, at TellApart, and then at Twitter after Twitter bought TellApart. He's been out of Twitter for about two years but as a shareholder and a frequent tweeter, he still follows the company closely. We break down the company's ad server issues and why they may be in the past, the deliberate approach the company takes to product releases, and why Jack Dorsey is maybe fine as Twitter's CEO. Topics Covered 4:45 minute mark – Q3 Reaction 8:00 – One-off effects of a weird 2020 for comparison's sake 14:30 – The challenges with the ad server and what changed 19:30 – The Jack Dorsey question 24:30 – The stand-alone nature of each company's ad stack 28:30 – The ad-tech graveyard 30:30 – The MAP delay 36:30 – How Twitter engages users, and the step-up from occasional to active 41:30 – When does this scale, or the rising expenses 53:30 – Differences between Google and Twitter from an insider's perspective 58:30 – Twitter's engagement and the upside or money left on the table in the subscription ecosystem 1:01:30 – Controlling the narrative

Nihal Mehta, General Partner at Eniac Ventures, experienced the pain of building a tech venture that failed during the dotcom collapse. He's subsequently founded & exited several successful tech ventures - Nihal was also an early investor in the likes of Uber and Admob – so he's got a pretty strong track record spotting disruptive companies with unicorn potential! We explored: the resilience of New York city - despite covid lessons learnt from the dotcom collapse that today's tech entrepreneurs can leverage the need for tech founders to be able to answer this question: “Are you 1 of the very few teams in the world that could pull off this mission?” how to use Twitter and LinkedIn to engage with enterprise prospects & clients  the mental health issues facing entrepreneurs and tech leaders during the pandemic  why Eniac's portfolio has been actively hiring ethnic & gender diversity board members & employees    For more insights into Eniac Ventures, head over to https://eniac.vc & for gudiance on recruiting leadership talent for tech startups & scaleups check out https://alpinasearch.com    

Welcome to another episode of Develomentor. Today's guest is Deepanshu Madan.“Deepanshu is a full-stack software engineer, Product, and Business lead. He has recently co-founded ProcessLabs.ai, to help technology leaders optimize their engineering processes and ship high-quality software, faster.Deepanshu has a Bachelors’s and Master’s in Computer science and has worked across a variety of technology development roles. He started his career as a Software engineer in Test, moved on to become a Senior Software engineer and led Android teams at companies like Expedia and OpenTable.Most recently, he was a Product Manager on the Android team at Google, where he led multiple product areas for app development tools. Before this role, Deepanshu was a Product Strategy and Commercialization lead on the AdMob team, where he led product and business strategy for Google’s Mobile Ads product.”If you are enjoying our content please leave us a rating and review or consider supporting usQuotes“Most of the stuff I learned in the classroom isn’t really helping my career. But one thing I learned in college is how to learn.““I started looking up product manager roles just for fun. Funny enough I found all my jobs by just messaging people on LinkedIn.”“For a product manager role, understand what your users want, execute, and get it out there.”“It may look easy how I got the opportunity at Google. But I actually messaged hundreds of people on LinkedIn; hundreds of people even internally at Google too.”“As a product manager, I had meetings all day and I basically never got time to work. You have to prioritize really well and you have to find out what’s really important at this second.”“A key part of Process Labs is connecting engineering function to business value.”—Deepanshu MadanKey MilestonesWhat was Deepanshu’s career mindset in the early years of his career and how has it evolved?How to send LinkedIn messages to get any tech job?How much of Deepanshu’s early career was focused on mobile development. What attracted you to that space?Deepanshu left development to join Google to work as a product manager. What influenced him making that kind of switch?How has being a product manager changed the view of development?Deepanshu is the co-founder of Process Labs. What does the company do? What was the inspiration to start it?How to send LinkedIn messages to get any tech job?How does Deepanshu approach hiring?Additional ResourcesCornelia’s book ‘Cloud Native Patterns’ – https://www.manning.com/books/cloud-native-patternsYou can find more resources in the show notesTo learn more about our podcast go to https://develomentor.com/To listen to previous episodes go to https://develomentor.com/blog/Connect with Cornelia DavisLinkedInTwitterFollow DevelomentorTwitter: @develomentorConnect with Grant IngersollLinkedInSupport the show (https://www.patreon.com/develomentor)

We are in strange and uncertain times. The technology industry has always managed to respond to strange and uncertain times with incredible innovations that lead to the next round of growth. Growth that often comes with much higher rewards and leaves the world in a state almost unimaginable in previous iterations. The last major inflection point for the Internet, and computing in general, was when the dot come bubble burst.  The companies that survived that time in the history of computing and stayed true to their course sparked the Web 2.0 revolution. And their shareholders were rewarded by going from exits and valuations in the millions in the dot com era, they went into the billions in the Web 2.0 era. None as iconic as Google. They finally solved how to make money at scale on the Internet and in the process validated that search was a place to do so. Today we can think of Google, or the resulting parent Alphabet, as a multi-headed hydra. The biggest of those heads includes Search, which includes AdWords and AdSense. But Google has long since stopped being a one-trick pony. They also include Google Apps, Google Cloud, Gmail, YouTube, Google Nest, Verily, self-driving cars, mobile operating systems, and one of the more ambitious, Google Fiber. But how did two kids going to Stanford manage to become the third US company to be valued at a trillion dollars? Let's go back to 1998. The Big Lebowski, Fear and Loathing in Las Vegas, There's Something About Mary, The Truman Show, and Saving Private Ryan were in the theaters. Puff Daddy hadn't transmogrified into P Diddy. And Usher had three songs in the Top 40. Boyz II Men, Backstreet Boys, Shania Twain, and Third Eye Blind couldn't be avoided on the airwaves. They're now pretty much relegated to 90s disco nights. But technology offered a bright spot. We got the first MP3 player, the Apple Newton, the Intel Celeron and Xeon, the Apple iMac, MySQL, v.90 Modems, StarCraft, and two Stanford students named Larry Page and Sergey Brin took a research project they started in 1996 with Scott Hassan, and started a company called Google (although Hassan would leave Google before it became a company).  There were search engines before Page and Brin. But most produced search results that just weren't that great. In fact, most were focused on becoming portals. They took their queue from AOL and other ISPs who had springboarded people onto the web from services that had been walled gardens. As they became interconnected into a truly open Internet, the amount of diverse content began to explode and people just getting online found it hard to actually find things they were interested in. Going from ISPs who had portals to getting on the Internet, many began using a starting page like Archie, LYCOS, Jughead, Veronica, Infoseek, and of course Yahoo! Yahoo! Had grown fast out of Stanford, having been founded by Jerry Yang and David Filo. By 1998, the Yahoo! Page was full of text. Stock tickers, links to shopping, and even horoscopes. It took a lot of the features from the community builders at AOL. The model to take money was banner ads and that meant keeping people on their pages. Because it wasn't yet monetized and in fact acted against the banner loading business model, searching for what you really wanted to find on the Internet didn't get a lot of love. The search engines or portals of the day had pretty crappy search engines compared to what Page and Brin were building.  They initially called the search engine BackRub back in 1996. As academics (and the children of academics) they knew that the more papers that sited another paper, the more valuable the paper was. Applying that same logic allowed them to rank websites based on how many other sites linked into it. This became the foundation of the original PageRank algorithm, which continues to evolve today. The name BackRub came from the concept of weighting based on back links. That concept had come from a tool called RankDex, which was developed by Robin Li who went on to found Baidu.  Keep in mind, it started as a research project. The transition from research project meant finding a good name. Being math nerds they landed on "Google" a play on "googol", or a 1 followed by a hundred zeros. And within a year they were still running off University of Stanford computers. As their crawlers searched the web they needed more and more computing time. So they went out looking for funding and in 1998 got $100,000 from Sun Microsystems cofounder Andy Bechtolsheim. Jeff Bezos from Amazon, David Cheriton, Ram Shriram and others kicked in some money as well and they got a million dollar round of angel investment. And their algorithm kept getting more and more mature as they were able to catalog more and more sites. By 1999 they went out and raised $25 million from Kleiner Perkins and Sequoia Capital, insisting the two invest equally, which hadn't been done.  They were frugal with their money, which allowed them to weather the coming storm when the dot com bubble burst. They build computers to process data using off the shelf hardware they got at Fry's and other computer stores, they brought in some of the best talent in the area as other companies were going bankrupt.  They also used that money to move into offices in Palo Alto and in 2000 started selling ads through a service they called AdWords. It was a simple site and ads were text instead of the banners popular at the time. It was an instant success and I remember being drawn to it after years of looking at that increasingly complicated Yahoo! Landing page. And they successfully inked a deal with Yahoo! to provide organic and paid search, betting the company that they could make lots of money. And they were right. The world was ready for simple interfaces that provided relevant results. And the results were relevant for advertisers who could move to a pay-per-click model and bid on how much they wanted to pay for each click. They could serve ads for nearly any company and with little human interaction because they spent the time and money to build great AI to power the system. You put in a credit card number and they got accurate projections on how successful an ad would be. In fact, ads that were relevant often charged less for clicks than those that weren't. And it quickly became apparent that they were just printing money on the back of the new ad system. They brought in Eric Schmidt to run the company, per the agreement they made when they raised the $25 million and by 2002 they were booking $400M in revenue. And they operated at a 60% margin. These are crazy numbers and enabled them to continue aggressively making investments. The dot com bubble may have burst, but Google was a clear beacon of light that the Internet wasn't done for. In 2003 Google moved into a space now referred to as the Googleplex, in Mountain View California. In a sign of the times, that was land formerly owned by Silicon Graphics. They saw how the ad model could improved beyond paid placement and banners and acquired  is when they launched AdSense. They could afford to with $1.5 billion in revenue.  Google went public in 2004, with revenues of $3.2 billion. Underwritten by Morgan Stanley and Credit Suisse, who took half the standard fees for leading the IPO, Google sold nearly 20 million shares. By then they were basically printing money. By then the company had a market cap of $23 billion, just below that of Yahoo. That's the year they acquired Where 2 Technologies to convert their mapping technology into Google Maps, which was launched in 2005. They also bought Keyhole in 2004, which the CIA had invested in, and that was released as Google Earth in 2005. That technology then became critical for turn by turn directions and the directions were enriched using another 2004 acquisition, ZipDash, to get real-time traffic information. At this point, Google wasn't just responding to queries about content on the web, but were able to respond to queries about the world at large. They also released Gmail and Google Books in 2004. By the end of 2005 they were up to $6.1 billion in revenue and they continued to invest money back into the company aggressively, looking not only to point users to pages but get into content. That's when they bought Android in 2005, allowing them to answer queries using their own mobile operating system rather than just on the web. On the back of $10.6 billion in revenue they bought YouTube in 2006 for $1.65 billion in Google stock. This is also when they brought Gmail into Google Apps for Your Domain, now simply known as G Suite - and when they acquired Upstartle to get what we now call Google Docs.  At $16.6 billion in revenues, they bought DoubleClick in 2007 for $3.1 billion to get the relationships DoubleClick had with the ad agencies.  They also acquired Tonic Systems in 2007, which would become Google Slides. Thus completing a suite of apps that could compete with Microsoft Office. By then they were at $16.6 billion in revenues. The first Android release came in 2008 on the back of $21.8 billion revenue. They also released Chrome that year, a project that came out of hiring a number of Mozilla Firefox developers, even after Eric Schmidt had stonewalled doing so for six years. The project had been managed by up and coming Sundar Pichai. That year they also released Google App Engine, to compete with Amazon's EC2.  They bought On2, reCAPTCHA, AdMob, VOIP company Gizmo5, Teracent, and AppJet in 2009 on $23.7 Billion in revenue and Aardvark, reMail, Picnic, DocVerse, Episodic, Plink, Agnilux, LabPixies, BumpTop, Global IP Solutions, Simplify Media, Ruba.com, Invite Media, Metaweb, Zetawire, Instantiations, Slide.com, Jambool, Like.com, Angstro, SocialDeck, QuickSee, Plannr, BlindType, Phonetic Arts, and Widevine Technologies in 2010 on 29.3 billion in revenue. In 2011, Google bought Motorola Mobility for $12.5 billion to get access to patents for mobile phones, along with another almost two dozen companies. This was on the back of nearly $38 billion in revenue.  The battle with Apple intensified when Apple removed Google Maps from iOS 6 in 2012. But on $50 billion in revenue, Google wasn't worried. They released the Chromebook in 2012 as well as announcing Google Fiber to be rolled out in Kansas City.  They launched Google Drive They bought Waze for just shy of a billion dollars in 2013 to get crowdsourced data that could help bolster what Google Maps was doing. That was on 55 and a half billion in revenue.  In 2014, at $65 billion in revenue, they bought Nest, getting thermostats and cameras in the portfolio.  Pichai, who had worked in product on Drive, Gmail, Maps, and Chromebook took over Android and by 2015 was named the next CEO of Google when Google restructured with Alphabet being created as the parent of the various companies that made up the portfolio. By then they were up to 74 and a half billion in revenue. And they needed a new structure, given the size and scale of what they were doing.  In 2016 they launched Google Home, which has now brought AI into 52 million homes. They also bought nearly 20 other companies that year, including Apigee, to get an API management platform. By then they were up to nearly $90 billion in revenue. 2017 saw revenues rise to $110 billion and 2018 saw them reach $136 billion.  In 2019, Pichai became the CEO of Alphabet, now presiding over a company with over $160 billion in revenues. One that has bought over 200 companies and employs over 123,000 humans. Google's mission is “to organize the world's information and make it universally accessible and useful” and it's easy to connect most of the acquisitions with that goal. I have a lot of friends in and out of IT that think Google is evil. Despite their desire not to do evil, any organization that grows at such a mind-boggling pace is bound to rub people wrong here and there. I've always gladly using their free services even knowing that when you aren't paying for a product, you are the product. We have a lot to be thankful of Google for on this birthday. As Netscape was the symbol of the dot com era, they were the symbol of Web 2.0. They took the mantle for free mail from Hotmail after Microsoft screwed the pooch with that.  They applied math to everything, revolutionizing marketing and helping people connect with information they were most interested in. They cobbled together a mapping solution and changed the way we navigate through cities. They made Google Apps and evolved the way we use documents, making us more collaborative and forcing the competition, namely Microsoft Office to adapt as well. They dominated the mobility market, capturing over 90% of devices. They innovated cloud stacks. And here's the crazy thing, from the beginning, they didn't make up a lot. They borrowed the foundational principals of that original algorithm from RankDex, Gmail was a new and innovative approach to Hotmail, Google Maps was a better Encarta, their cloud offerings were structured similar to those of Amazon. And the list of acquisitions that helped them get patents or talent or ideas to launch innovative services is just astounding.  Chances are that today you do something that touches on Google. Whether it's the original search, controlling the lights in your house with Nest, using a web service hosted in their cloud, sending or receiving email through Gmail or one of the other hundreds of services. The team at Google has left an impact on each of the types of services they enable. They have innovated business and reaped the rewards. And on their 22nd birthday, we all owe them a certain level of thanks for everything they've given us. So until next time, think about all the services you interact with. And think about how you can improve on them. And thank you, for tuning in to this episode of the history of computing podcast. 

“Hay veces en que el conocimiento se vuelve nuestro enemigo.” - Ariel Poler @ariel Este episodio es presentado por Doc.com  Ariel es un inversionista ángel Venezolano viviendo en Silicon Valley.  En los años 90 Ariel fundó IPRO, la primera empresa de analytics del Web, y de Topica, la primera plataforma del web para email newsletters y desde entonces ha sido miembro del consejo de algunas de las empresas más exitosas del las últimas décadas como LinkExchange, StumbleUpon, Odeo, Strava, Freedom Financial, y Returnly, entre muchas otras.  Entre sus mas de 120 inversiones en tecnologia se encuentran AdMob, Brightroll, SlideShare, Optimizely, Cornershop, VivaReal, Flixster, Clearbit, Homelight, Thumbtack y AngelList.  Estudio matemática en MIT y un MBA en Stanford. Más recientemente ha desarrollado un enfoque en human augmentation e hipnoterapia.  Ariel y yo hablamos sobre su proceso para tomar decisiones de inversión, el cuestionamiento de nuestros modelos mentales y de cómo la tecnología impactará el futuro de las capacidades humanas. Qué puedes aprender hoy: La diversión como factor crucial para la inversión. Conoce el costo de llegar demasiado temprano a un mercado. Aprende a anticipar tendencias y ve un paso adelante de los demás. Aplica para participar en el proyecto de hipnoterapia de Ariel Poler. Notas del episodio en: https://cracks.la/085

Currently a Monetized Education Specialist, Aurora helps publishers to properly and efficiently monetize their content on AdSense and AdMob. As an ex-Trust & Safety Sr. Outreach Strategist at Google, Aurora supported site owners and content creators on improving content accessibility through search.Before joining Google in her previous role as a Brand Specialist, Aurora spent time at Twitter and Youtube, and also has a background in journalism.

In episode 85 of running a business and building apps we discuss ads! Why your app and website should have them or maybe not and if so how to make money. Follow Us Frank: Twitter, Blog, GitHub James: Twitter, Blog, GitHub Merge Conflict: Twitter, Facebook, Website, Chat on Discord Music : Amethyst Seer - Citrine by Adventureface ⭐⭐ Review Us (https://itunes.apple.com/us/podcast/merge-conflict/id1133064277?mt=2&ls=1) ⭐⭐ Machine transcription available on http://mergeconflict.fm

In episode 85 of running a business and building apps we discuss ads! Why your app and website should have them or maybe not and if so how to make money. Follow Us Frank: Twitter, Blog, GitHub James: Twitter, Blog, GitHub Merge Conflict: Twitter, Facebook, Website, Chat on Discord Music : Amethyst Seer - Citrine by Adventureface ⭐⭐ Review Us (https://itunes.apple.com/us/podcast/merge-conflict/id1133064277?mt=2&ls=1) ⭐⭐ Machine transcription available on http://mergeconflict.fm

Live at Microsoft Start Up Investor Series w/ Nihal Mehta, Founding General Partner, Eniac Ventures talking StartUps, Fundraising, Networking, Company Culture, & Partnerships. So many Gems in this one! Nihal is a 5x Tech Founder & Highly Successful Investor in Uber, Admob and Tapad. Eniac Ventures leads seed rounds in bold founders who use code to create transformational companies.  Past Shows: www.charlienyc.com/leaderslive

"You've got all of this opportunity for places where you can interface with the physical world. I think it's just where business opportunity is going to live." That was one of the takeaways from Microsoft CTO Kevin Scott's talk at the recent GeekWire Cloud Summit. On this special episode of the GeekWire Podcast, we're presenting highlights from his conversation with GeekWire's Todd Bishop. The Microsoft CTO was previously vice president of engineering and operations at LinkedIn, led engineering and operations at mobile advertising company AdMob, and worked two stints at Google, starting as a senior engineering manager in 2005. He's also the host of the podcast Behind the Tech and is involved in diversity initiatives both inside and outside the company.

Rich Wong is a General Partner at Accel, a global venture capital and growth equity firm. Rich’s investment focus is on software, internet services, and mobile technologies and he currently serves on the Boards of Atlassian, Checkr, Instabug, Osmo, Qwilt, ServiceChannel, Tune and UiPath. In this episode, Rich speaks with Eniac Founding General Partner Nihal Mehta on his thesis of picks and shovels and why he placed early bets across mobile with Admob and MoPub. Rich shares his experience supporting Accel’s investments in Facebook and Slack as well as why he believes the reigning technology companies today are not immune to another generational disruption. He also speaks to opportunities in enterprise why companies are expanding globally faster than ever before. As an investor in UiPath, Rich speaks to Enterprise Automation and why with the increasing pressure for companies to be digital-first it has become one of the fastest-growing industries. He also talks family; The lessons of grit instilled in him by his immigrant parents as well as his approach to his own family and finding balance between being there for his children and the CEOs during critical moments. If you liked this episode, please share and tag us on Twitter: @RWong @Accel @nihalmehta @EniacVC @seedtoscale Send comments or suggestions to seedtoscale@eniac.vc.

Kevin Scott is the current Chief Technology Officer of Microsoft. We talk about his entire career, how being an academic seemed to be his path before he transformed the ads system at Google. Then he revolutionized the entire advertising industry at AdMob; is credited by some people by saving LinkedIn from technical rot; and now, today, oversees Microsoft's efforts in AI, VR/AR all the future things. Fantastic conversation.Kevin's podcast is: Behind the Tech See acast.com/privacy for privacy and opt-out information.

Hoy hablamos de cómo añadir publicidad a nuestras aplicaciones desarrolladas con Flutter gracias a Admob y al plugin firebase_admob. Enlaces: Plugin firebase_admob Admob

There was a technical glitch on this episode when first released that prevented the entire conversation from being heard. We've corrected the problem with this re-release. Thank you for understanding. ***************************** My friend Kevin Scott has a unique vantage point from which to speak about the future of software engineering. He is a very gifted and accomplished man who serves as CTO at Microsoft, but his career as a software engineer spans a number of years and a variety of different roles in companies both large and small. Naturally, he didn't start out the amazing software engineer he is today. If you will take the time to listen in to this conversation you'll hear his story, of life in a very small town in Virginia, of his first personal computer (from Radio Shack), of his interest in technology and aspirations to become a university professor - and how he started down the path of having his own impact on the realm of software engineering when he applied at a company called Google. Please, take the time to listen. Outline of This Episode [0:35] The story of Kevin Scott: from rural Virginia to MIcrosoft CTO [4:30] High school, college, traveling to Germany, then to Google [13:00] Lessons from working at small companies and giants [21:34] What does an engineering team look like in a small startup VS a large company? [28:34] How advertising tech paved the way to today's free internet [35:44] Do mission statements matter in mega companies? [39:10] What is exciting to Kevin about the future of technology? [44:05] How far away are genuine, working haptic feedback integrations? [48:28] What does the CTO at Microsoft really do? [51:29] Kevin the photographer There are lessons to be learned at small and big companies alike Kevin's software engineering career started at Google, and he enjoyed the many benefits of working in its open environment. But it wasn't long before he decided to step into an opportunity at a small company that was just starting up. It was called Admob. His co-workers at Google joked that he'd be back, either because he'd miss his role at Google or because Google would buy the company he was moving to. The later is what wound up happening. But during his time at Admob Kevin discovered that the lessons he'd learned working for the giant (Google) were not always directly transferable to what was being done at the smaller company (Admob). The size of the company made a difference, as did the goals the company was working toward. The ethos and culture of his new team of talented engineers made for a different dynamic, and the lack of infrastructure forced him to take on challenges Google had already addressed. Listen to hear how Kevin managed those tumultuous but exciting days at Admob and how he applied the lessons learned there upon his return to Google after the acquisition. Why mimicking another company culture doesn't work I've noticed that many new companies are enamored with the stories of the open and self-directed culture at companies like Google - so much so that they often try to mimic those approaches in their new startup. Kevin says he's seen the same thing and understands why it's attractive. But he also understands why it hardly ever works. Every company has its own unique needs and the company should be structured in a way that will enable it to serve those needs. That means sometimes the intelligence and talent of the team has to be managed more carefully and intentionally. Other times, it means allowing team members to be more autonomous. But it's the DNA of that particular company that makes the determination. Kevin shares a number of other examples, in this conversation. How online advertising paved the way for today's free internet Online ads are not a particular favorite of today's internet user. Few of us even pay attention to the sidebar or display ads we see on our favorite social media platforms. But online ads and the technology that makes them work have played a huge part in the development of almost every aspect of what we've come to enjoy as the free and open internet of today. Kevin was one of the pioneers of that technology. When he was working at Google, he was among the engineers who were developing the tech behind Google ads, building out the complex systems that sort, identify, and target users with advertising applicable to their needs. He says that the projects he was working on back in the day were the largest of their kind up to that time. Those same patterns and principles have been applied in a variety of ways to the technological advances of today, including AI and machine learning systems. AI and Machine Learning as teaching tools of the future Kevin prefers the phrase “machine learning” over the term “AI” - he feels it's a more accurate description of how technology is really being used and developed. And he believes that it's a technology that is among some of the most promising for the education of the future. The day is coming when Machine Learning will be used to develop educational models that challenge students in new and better ways that accelerate learning and build expertise faster. Join me for this conversation with my good friend, Kevin Scott. I could have spent hours talking with him about these and other topics. He's a fount of information and wisdom you won't want to miss. Resources & People Mentioned AdMob BOOK: Conscious Business BOOK: Sapiens Lady Ada Lovelace Connect with Kevin Scott Kevin on LinkedIn Connect With Om www.Om.co Om on Twitter: @Om Om on Instagram: @Om Subscribe to THE OM SHOW on Apple Podcasts

My friend Kevin Scott has a unique vantage point from which to speak about the future of software engineering. He is a very gifted and accomplished man who serves as CTO at Microsoft, but his career as a software engineer spans a number of years and a variety of different roles in companies both large and small. Naturally, he didn't start out the amazing software engineer he is today. If you will take the time to listen in to this conversation you'll hear his story, of life in a very small town in Virginia, of his first personal computer (from Radio Shack), of his interest in technology and aspirations to become a university professor - and how he started down the path of having his own impact on the realm of software engineering when he applied at a company called Google. Please, take the time to listen. Outline of This Episode [0:35] The story of Kevin Scott: from rural Virginia to MIcrosoft CTO [4:30] High school, college, traveling to Germany, then to Google [13:00] Lessons from working at small companies and giants [21:34] What does an engineering team look like in a small startup VS a large company? [28:34] How advertising tech paved the way to today's free internet [35:44] Do mission statements matter in mega companies? [39:10] What is exciting to Kevin about the future of technology? [44:05] How far away are genuine, working haptic feedback integrations? [48:28] What does the CTO at Microsoft really do? [51:29] Kevin the photographer There are lessons to be learned at small and big companies alike Kevin's software engineering career started at Google, and he enjoyed the many benefits of working in its open environment. But it wasn't long before he decided to step into an opportunity at a small company that was just starting up. It was called Admob. His co-workers at Google joked that he'd be back, either because he'd miss his role at Google or because Google would buy the company he was moving to. The later is what wound up happening. But during his time at Admob Kevin discovered that the lessons he'd learned working for the giant (Google) were not always directly transferable to what was being done at the smaller company (Admob). The size of the company made a difference, as did the goals the company was working toward. The ethos and culture of his new team of talented engineers made for a different dynamic, and the lack of infrastructure forced him to take on challenges Google had already addressed. Listen to hear how Kevin managed those tumultuous but exciting days at Admob and how he applied the lessons learned there upon his return to Google after the acquisition. Why mimicking another company culture doesn't work I've noticed that many new companies are enamored with the stories of the open and self-directed culture at companies like Google - so much so that they often try to mimic those approaches in their new startup. Kevin says he's seen the same thing and understands why it's attractive. But he also understands why it hardly ever works. Every company has its own unique needs and the company should be structured in a way that will enable it to serve those needs. That means sometimes the intelligence and talent of the team has to be managed more carefully and intentionally. Other times, it means allowing team members to be more autonomous. But it's the DNA of that particular company that makes the determination. Kevin shares a number of other examples, in this conversation. How online advertising paved the way for today's free internet Online ads are not a particular favorite of today's internet user. Few of us even pay attention to the sidebar or display ads we see on our favorite social media platforms. But online ads and the technology that makes them work have played a huge part in the development of almost every aspect of what we've come to enjoy as the free and open internet of today. Kevin was one of the pioneers of that technology. When he was working at Google, he was among the engineers who were developing the tech behind Google ads, building out the complex systems that sort, identify, and target users with advertising applicable to their needs. He says that the projects he was working on back in the day were the largest of their kind up to that time. Those same patterns and principles have been applied in a variety of ways to the technological advances of today, including AI and machine learning systems. AI and Machine Learning as teaching tools of the future Kevin prefers the phrase “machine learning” over the term “AI” - he feels it's a more accurate description of how technology is really being used and developed. And he believes that it's a technology that is among some of the most promising for the education of the future. The day is coming when Machine Learning will be used to develop educational models that challenge students in new and better ways that accelerate learning and build expertise faster. Join me for this conversation with my good friend, Kevin Scott. I could have spent hours talking with him about these and other topics. He's a fount of information and wisdom you won't want to miss. Resources & People Mentioned AdMob BOOK: Conscious Business BOOK: Sapiens Lady Ada Lovelace Connect with Kevin Scott Kevin on LinkedIn Connect With Om www.Om.co Om on Twitter: @Om Om on Instagram: @Om Subscribe to THE OM SHOW on Apple Podcasts

Realizei um teste durante alguns dias da função "controle de bloqueio" no Admob. E hoje vou te dizer se vale a pena ou não utilizar está função nos seus anúncios. Descubra Como EU Ganho Dinheiro Criando Aplicativos Android, sem saber Programação https://youtu.be/fILZyrXKhYc Inscreva-se é GRÁTIS: https://www.youtube.com/channel/UCD6cnezjSlDE2wqWaeYDF5w?sub_confirmation=1 Aprenda como Desentupir o Alto-Falante do seu celular fácil: https://youtu.be/0S-i5II01O4 #CursodeRedesdeComputadores #Aula9 FAIR USE: "Copyright Disclaimer Under Section 107 of the Copyright Act 1976, allowance is made for "fair use" for purposes such as criticism, comment, news reporting, teaching, scholarship, and research. Fair use is a use permitted by copyright statute that might otherwise be infringing. Non-profit, educational or personal use tips the balance in favour of fair use." No copyright infringement intended. TECSOFT1 © Todos os direitos reservados.

Omar Hamoui is a Partner at Sequoia Capital, arguably one of the most well-known VC firms in the world, with investments in some of the biggest names, including Dropbox, WhatsApp, Xoom, Square, Evernote, InstaCart to name a few. In this episode, Omar sat down with Nihal Mehta, Founding Partner at Eniac Ventures, to share his story on building AdMob, one of the most successful mobile ad networks, how it caught the attention of Steve Jobs and Sergey Brin and what it was like being acquired by Google. From being a serial entrepreneur and successful founder, Omar also discusses his move to VC, the core values of Sequoia and what it is like behind the scenes. He opens up about the most challenging parts of venture capital, the long feedback loop and why it is a “low ego” job. He also shares his most used app - and it might surprise you! If you liked this episode, please share and tag us on Twitter: @omarh @sequoia @nihalmehta @EniacVC @seedtoscale Send comments or suggestions to seedtoscale@eniac.vc.

I had a privilege of sitting down and interview Eli Calderón Morin, A Y-Combinator Hackathon winner, Founder & CEO of All_ebt. Eli has been at the forefront of mobile disruption as an advisor and team member to some of the fastest growing and groundbreaking mobile startups on the planet: AdMob/ acq Google, SnapTell/ acq Amazon, Alohar / acq AutoNavi/ Alibaba, Mojiva, InMobi, OpenX, Lipa Learning, Appfuel, and Adtile. Over the last decade, Eli has gained expertise in the areas of Startup Growth, Operations, Developer Evangelism, Market Expansion, Corp Dev, M&A, Strategic Partnerships, Sales Engineering, BizDev, SaaS, and Product Management. All_ebt is a smart wallet for Food Stamps. Over 54 million Americans receive SNAP (food stamp) benefits each year. They have tremendous purchasing power in aggregate, yet remain under-served by consumer technology.Serving underbanked and low-income communities and acting as a consumer on-ramp for mass crypto adoption and financial services. I met Eli at EOS Global Hackathon Finale in Cape Town, South Africa. We discussed his previous startups, how he is redefining food stamps and he gave advise on startups.

Shabih Rizvi is the Founding Partner @ Gradient Ventures, Google’s new AI-focused venture fund, which will invest in and connect early-stage startups with Google’s resources, innovation, and technical leadership in artificial intelligence. Prior to Gradient, Shabih was a Partner at KPCB, where he was actively involved with investments in TrueCaller, Mobcrush, Veem and Ujet. In addition, he helped the firm build their seed program and served as advisor to Flipagram and Victorious. Before KPCB, Shabih founded and led the startup outreach program for Google Play. Prior to Google Play, Shabih worked on the Mobile Apps Lab team which built SMB products. His primary focus was scaling TalkBin (Acquired by Google) to enterprise clients. Shabih joined Google after Google’s acquisition of AdMob, where he was a manager on the Business Development team. In Today’s Episode You Will Learn: 1.) How Shabih made his way into the world of venture with Kleiner Perkins and how he came to be a Founding Partner @ Google's AI focused venture fund, Gradient? What were Shabih's greatest lessons from working side by side with John Doerr? 2.) Shabih has said to me before "founder relationships and their longevity really matter". What does Shabih mean by this? How has this played out for Shabih in an investing environment? What have been Shabih's subsequent learnings? 3.) How does Shabih identify the "3 buckets" that VCs source from? How does Shabih look to filter through opportunities at scale? What must he see in the deck? What are his quick no's? What is Shabih's framework for saying no both with efficiency and kindness? Why does Shabih believe this is one of the hardest parts of the role? 4.) What does the internal investment decision-making process look like at Gradient? Why do they believe that 2 partner meetings a week is optimal? Prior to that, how does Shabih structure his meetings with founders? Why does Shabih believe it is so important to go to them at their HQ? Should all investors go to the founder? 5.) Why is Shabih a strong believer in the decentralisation of talent away from the valley? What are the primary drivers for this decentralization? How does Shabih think about pricing in different regions? To what extent does it differ wildly? How does Shabih respond to traditional SaaS wisdom that you have to build your SaaS business in the valley? Items Mentioned In Today’s Show: Shabih’s Fave Book: Measure What Matters, When Breathe Becomes Air  Shabih’s Most Recent Investment: Scotty.ai As always you can follow Harry, The Twenty Minute VC and Shabih on Twitter here! Likewise, you can follow Harry on Instagram here for mojito madness and all things 20VC. The reality is that hiring amazing developers is hard. Terminal.io is your dedicated partner in rapidly standing up world-class remote technical teams. How do they deliver both speed and quality? Terminal does this by focusing on everything necessary to successfully source, setup, and support these teams – from physical elements like beautiful workspaces and equipment to ongoing resources like HR, payroll, legal, professional learning and development. But don’t take my word for this, take the word of Eventbrite, former 20VC guest Hims, and Dialpad – all customers and lovers of Terminal. You can find out more today at Terminal.io.

Justin Karfo (WG ’19) chats with Eghosa Omoigui, the founder and Managing General Partner of EchoVC Partners, a seed and early-stage venture capital firm. Based in Silicon Valley, EchoVC has invested millions of dollars in promising innovative African ventures. In this podcast, Eghosa discusses his firm's investment philosophy, the key themes in the African startup ecosystem and his firm’s key strategic partnership with TPG Growth. This podcast was recorded at the Africa Fintech Summit in Washington D.C. Eghosa Omoigui is the founder and Managing General Partner of EchoVC Partners. Before this, Eghosa was with Intel for nearly 10 years and his last role was as Intel Capital Director, Strategic Investments, Consumer Internet & Semantic Technologies, where he acted as a senior investment professional focused on platform-agnostic consumer web services and digital media-based investment opportunities. Omoigui also drove ICap's investment focus on next generation semantic technologies, smart data and the realtime web. Eghosa was personally responsible for (developing supporting theses for and) sourcing investment opportunities in various companies including AdMob, Jaiku, Powerset, Facebook, LinkedIn, Teracent and Pandora. Prior to this role, Omoigui was Chief of Staff to the President of Intel Capital (the largest global tech corporate VC), and, before that, Chief of Staff for Intel’s Treasury organization, helping oversee an $18B cash platform. Omoigui attended UPenn Law School and Olin Graduate School of Business at Babson College.

Preguntas monetización con SEO y ASO 6/04/2018 Grupo de Telegram para bloggers: https://www.borjagiron.com/telegram Curso de SEO Gratis: https://www.borjagiron.com/gratis Podrover para leer todas las reseñas del mundo: https://www.borjagiron.com/podrover Curso SEO para bloggers (con herramientas SEO): https://www.triunfacontublog.com/curso/seo Herramienta de email marketing recomendada https://www.borjagiron.com/mailrelay 1. ASO: Ángel: Quería contratar el servicio AdMob de Google para insertar publicidad en una Aplicación deportiva q he creado Y tengo la duda de cómo funciona bien pero Google no tiene asistencia telefónica Sabes cómo gestionar bien eso? Formulario: https://services.google.com/fb/forms/requestadmobconsult-es/?utm_source=google&utm_medium=paidsearch&utm_campaign=contact-sales?subid=ES-ES-HA-CSF-Sitelink&gclid=EAIaIQobChMIxsT6tfbD2QIVQY0bCh3iKgv2EAAYASABEgKo7_D_BwE 2. ASO: Llevo casi 500.000 descargas en 3 meses Con ese número de descargas serviría? En un mes presentaremos la Aplicación y esperamos miles de descargas Como lo ves?. Q sería lo más adecuado para monetizar? no soy experto en apps pero creo que estaría genial añadir algún banner no intrusivo como estos de google y poner la app de pago para quitar los anuncios como hacen muchas apps Episodio ASO de Campamento Web. Cómo posicionar y ganar dinero con apps móviles, con Daniel Peris – #26: https://www.ivoox.com/como-posicionar-ganar-dinero-apps-con-audios-mp3_rf_24337889_1.html 3. ¿cuántos backlinks de calidad podrías conseguir pagando unos 300 euros mensuales? Con respecto a tu pregunta te comento que depende. Conseguir un enlace dofollow en un post de un artículo con un DA 50 puede salir por 300€ o más. Hay enlaces buenos que pueden salir por 30€. Depende del sector, del tipo de enlace, de la cantidad de enlaces que haya en el artículo… Lo importante es fijarse en la competencia usando herramientas como XOVI y ver cuántos enlaces tienen y dónde. Una vez determinadas las palabras que necesitamos porque nos aportan ingresos es cuando elegimos la estrategia de enlaces. 4. Cómo ganar dinero con SEO Ofreciendo servicios. Debes saber. Revendiendo cursos de SEO o herramientas SEO. Afiliados Posicionando posts y teniendo afiliación Creando una tienda online y vendiendo con dropshipping o afiliación o productos propios Trabajando para una empresa. Mi curso de SEO Mi libro 33 Técnicas de persuasión infalibles: https://www.borjagiron.com/persuasion - Herramientas recomendadas: https://www.borjagiron.com/seo/mejores-herramientas-seo/ https://www.woorank.com/es https://www.canva.com https://www.similarweb.com https://www.borjagiron.com/hotjar https://www.borjagiron.com/semrush La herramienta de Marketing todo en uno para los profesionales del marketing digital (SEO, SEM, publicidad, informes, evolución, competencia...) http://openlinkprofiler.org/ Barra de MOZ GTMetrix https://www.borjagiron.com/metricool Metricspot: Herramientas de Análisis Web y Auditoría SEO - Análisis del SEO de tu web y de tus competidores - Análisis de Keywords y rankings - Análisis de Backlinks y mucho más MetricSpot te permite optimizar tu página Web y las de tus clientes para desmarcarte de la competencia Crear cuenta gratis: https://www.borjagiron.com/metricspot https://www.borjagiron.com/xovi https://www.borjagiron.com/comunicae https://www.borjagiron.com/thrive-landing-pages https://www.borjagiron.com/fiverr https://www.borjagiron.com/restream https://www.borjagiron.com/screencast Screencast-O-Matic Pro es un conjunto de herramientas potente y fácil de usar para crear, editar y compartir grabaciones de pantalla de computadora. 20% de descuento. 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Copias de Seguridad cada 4 horas, Reglas Anti-Hackeo para WordPress y Certificados SSL Gratis. - Podcast Recomendado: Caviar Online. Marketing y Redes sociales. Con Joan y Carles - App recomendada: Clips. https://www.apple.com/es/clips/ Grabarlo. Compartirlo. Petarlo. Clips es una app de iOS para crear y compartir vídeos divertidos con texto, efectos, imágenes y mucho más. - Blog recomendado: El antepenúltimo Mohicano. https://www.elantepenultimomohicano.com/ Revista independientes de actualizadad y análisis cinematográfico. Excelente diseño y genial contenido. Fotografías de gran calidad y publicidad perfectamente integrada. - Noticia de la semana: https://searchengineland.com/googles-antitrust-infringement-continues-unabated-google-shopping-competitors-tell-european-commission-293273 La infracción antimonopolio de Google continúa "sin cesar", los competidores de Google Shopping le dicen a la Comisión Europea Cuatro meses después, 19 rivales dicen que muy poco ha cambiado. 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Crear tutorial metricspot en Youtube Puedes crear tu cuenta gratis en https://www.borjagiron.com/metricspot MAILRELAY https://www.borjagiron.com/mailrelay Técnicas de venta que deberías aplicar en tus emails https://blog.mailrelay.com/es/2018/03/15/tecnicas-de-venta-emails Cómo aumentar la participación de tus suscriptores https://blog.mailrelay.com/es/2018/02/27/aumentar-participacion-suscriptores Ahora con Mailrelay Smart delivery los emails se envían primero a los que más abren e interactuan con tus emails por lo que la recepción se optimiza. Además se evita ser considerado spam. Cómo hacer mailing: https://blog.mailrelay.com/es/2017/01/17/como-hacer-mailing A medio largo plazo se nota una mayor apertura de emails y mejores resultados en las campañas. Mailrelay, la plataforma de email marketing que ofrece una nueva cuenta gratuita para bloggers de marca personal de hasta 600.000 envíos mensuales y esta cuenta ofrece una capacidad de 120.000 suscriptores. Es la plataforma que uso en algunas de mis listas y funciona realmente bien. Entra ahora en https://www.borjagiron.com/mailrelay y contacta con ellos para que te den acceso a la plataforma de email marketing gratis para usarla con tu blog personal. Blog normal: Hasta 3.000 suscriptores (15.000 si nos sigues en Twitter y Facebook y Google+) Hasta 15.000 emails cada mes ¡75.000 si nos pides el aumento por seguirnos en Twitter, Facebook y Google+! HOSTINGS RECOMENDADOS SITEGROUND Una de las mejores empresas de hosting del mercado. Mi borja borjagiron.com lo tengo con ellos Desde 10gb, migración gratuita, soporte 24/7 con teléfono, https, garantía devolucion 30 días, backups diarios, bases de datos mysql ilimitadas, última tecnología. https://www.borjagiron.com/siteground WEBEMPRESA Otra excelente empresa de hosting. Mi plataforma de cursos triunfacontublog.com la tengo con ellos Migración gratuita, seguridad increíble, htts, backups diarios, última tecnología, soporte técnico super rápido. https://www.borjagiron.com/webempresa Sobre el podcast El podcast “SEO para bloggers” se emite lunes y viernes a las 7:00am (hora española).

Today we have an Amazing personality joining us, we have an Online Business Coach, Social Media Legend Mr. Phenomenal Himself, Mr. John Obidi... aka Daddy J. O. a few of his attributes, He is good looking, has an Amazing sense of Humour, Avance Media 2017 Most Influential Young Nigeria in Personal Development and Academia category and He is the Commander in Chief of Smart B. Camp.  Everyone has something, you have a gift, you need to find out how that super power is relevant in today's economy. He shared with us that it pays to be open minded. Keep moving, trust the process, and believe that one day, your path will trust you enough to stop testing you. There is always something to learn from the winding path, it can be the thing that leads to the thing, that leads to the thing…   Notes from Today's Episode: Do not be seduced by doctrine that pats you on the back for weakness and mediocrity; by philosophies that encourage you to 'remain as you are'. Being a techie gave me that capability to shape-shift and thrive in various industries These problems have always been around here, but if you want it bad enough there is always a way; I don't look at the challenges but the solutions… I believe that programmers should be the richest group of people in Nigeria, if only they knew how to monetize solutions… Most programmers get it wrong from the beginning, they start out thinking of selling their time as a service; you should be looking at the market place for a software need and since you have the skills; you then create the solutions for these needs; after doing this you need to learn how to take that product to market; one way to take your product to the market is through Facebook ads… You can monetize through Admob and or licensing To stay updated you can stay subscribed to the most relevant email lists in your field, stay subscribed to YouTube channels and attend Meetups, have Twitter lists about particular categories etc. There are low costs ways of starting out; there is Microsoft Bizspark, you need to learn to bootstrap, you can also launch your app in market places like JVZoo and get subscribers to your solutions, you don't need money, you just have to be more innovative To get anything you need to be able to express yourself intelligently, step out of your comfort zone and learn these things, learn to speak, get in to places that require you to express yourself Handle the inevitable rejection like it's simply a rite of passage. You have to be willing to look like a fool for a period of time. This is the price that you must pay.   Remember to go out and create Awesomeness, I am looking forward to hearing from you, send in your comments via email:  thecreativeschronicles@gmail.com, remember to subscribe on iTunes and any other podcasting app you use, just search for thecreativeschronicles on your podcasting app and subscribe, thank You!   Show Notes: Join SmartBCamp - http://facebook.com/groups/smartbcamp    Books Mentioned As a Man Thinketh by James Allen The Alchemist by Paulo Coelho

Rich Wong is a General Partner @ Accel, one of the world's leading venture funds with investments in the likes of Dropbox, Slack, Facebook, Deliveroo and Atlassian, just to name a few. As for Rich, Rich has led investments in the likes of Rovio (IPO), SwiftKey, AdMob, MoPub and more incredible companies. Rich also sits on the boards of the likes of Checkr, Osmo, Rovio and Atlassian where he was first outside Board member and lead investor. Prior to joining Accel, Rich served as SVP of products for mobile pioneer, Openwave Systems and CMO of Covad Communications. In Today’s Episode You Will Learn: 1.) How Rich made his way into the world of VC with Accel from OpenWave and having been active in the mobile and broadband ecosystems? 2.) What does Rich mean when he states the rise of the "Globalisation of VC"? How does Accel both find and win deals in locations such as Australia, Finland? How do the founder's mentalities differ to Bay area founder mentality? 3.) How does Rich think about price sensitivity when assessing opportunities? What would be considered a good return multiple when investing from the early stage fund? How does this differ from the growth fund? 4.) What is the internal structure of investment decision making at Accel? How does Rich analyze reserve allocation? How does initial to reserve decision-making differ? How does the Accel partnership determine the 10% of portfolio that are "winners"? 5.) Question from Manu Kumar @ K9: How does Rich decide when is the right time for a company to scale? What is the balance of not too early and not too late? How should unit economics play a role in this decision? What characteristic must be inherent within multiple functions of the business, pre-scaling? Items Mentioned In Today’s Show: Rich’s Fave Book: The Big Short Rich’s Fave Blog: Wolf Street Rich’s Most Recent Investment: Instabug As always you can follow Harry, The Twenty Minute VC and Rich on Twitter here! Likewise, you can follow Harry on Snapchat here for mojito madness and all things 20VC. Namely is the all-in-one HR, payroll, and benefits platform your employees will love to use. It’s as intuitive as social media, but powerful enough to support the complexity of today’s workforce. Namely’s mission is to help mid-sized companies build a better workplace. See how Namely can transform your workplace at www.Namely.com. Eero is the world’s best-reviewed wifi. A system of eero and eero Beacons wirelessly connects to blanket your home in fast, reliable WiFi, so despite the increased number of devices with Christmas coming, you’ll still be able to get powerful mesh WiFi in every nook and cranny of your home, backyard included. No more dead spots, slow spots, drop-offs, or buffering — right out of the box. Eero is only available in the US and Canada and you can check it out here!

Jules Maltz, is a General Partner @ Insight Venture Partners (IVP) where he has made investments in the likes of Slack, Zendesk, Twitter, Zenefits and many more incredible companies. Prior to IVP, Jules held roles at the likes of 3i, Admob and Bank of America. Jules has also been named to The Top 40 Under 40 Growth Investors and been featured in the likes of Inc and Fast Company. I also want to say a huge thank you to Rebecca Lynn @ Canvas and Clark Landry for the intros to Jules today. In Today’s Episode You Will Learn: 1.) How Jules made his way into growth stage investing with IVP? 2.) What are the major trends that Jules has observed in the later stages over the last few years? Where is there funding gaps and room for opportunity?  3.) What does it take for companies to attain later stage cheques today? What are the benchmarks required? How have we seen these benchmarks change? 4.) What are the fundamental mistakes that CEO's make in these scaling stages? When is the right time to scale rapidly? How does Jules view product market fit? 5.) Jules has previously stated the importance of building the next S curve. What does he mean by this and how should founders adopt this mentality? Items Mentioned In Today’s Show: Jules' Fave Book: All The Light We Cannot See Jules' Fave Blog or Newsletter: Nir and Far Jules' Most Recent Investment: Checkr As always you can follow Harry and The Twenty Minute VC on Twitter here! Likewise, you can follow Harry on Snapchat here for mojito madness and all things 20VC. Intercom is the first to bring messaging products for marketing and customer support together on one integrated platform. With Intercom, businesses can chat directly with prospective customers on their website, engage current users with targeted messages based on their behavior, and provide personal support at scale with an integrated help desk and knowledge base. This is perfect for Businesses that want to help people visiting their website become customers. Marketing and growth teams that want to onboard and retain users by sending the right messages at the right time and Support teams that want to move beyond email to provide personalized, scalable support so simply head over to Intercom.com/20MVC Cooley are the global law firm built around startups and venture capital.  Since forming the first venture fund in Silicon Valley, Cooley has formed more venture capital funds than any other law firm in the world, with 50+ years working with VCs. They help VCs form and manage funds, make investments and handle the myriad issues that arise through a fund’s lifetime. So to learn more about the #1 most active law firm representing VC-backed companies going public. Head over to cooley.com and also at cooleygo.com.

What does it take to enable and test In-App Purchases in your application? We cover the ins and outs of each step in the process. We walk through the different reasons why you may want to consider adding IAP, what is available, and how to simplify your life by not making the mistakes James has. In addition, we follow up on Episode 16 with a quick recap of the Nintendo Switch event. Links & Show Notes Micro.Blog In-App Billing Plugin Nintendo Switch Conference AdMob for iOS AdMob for Android Scoreboard App Frank: Twitter, Blog, GitHub James: Twitter, Blog, GitHub Music : Amethyst Seer - Citrine by Adventureface Subscribe iTunes Google Play Music Stitcher Pocket Casts Overcast Merge Conflict may make commission from affiliate links

What does it take to enable and test In-App Purchases in your application? We cover the ins and outs of each step in the process. We walk through the different reasons why you may want to consider adding IAP, what is available, and how to simplify your life by not making the mistakes James has. In addition, we follow up on Episode 16 with a quick recap of the Nintendo Switch event. Links & Show Notes Micro.Blog In-App Billing Plugin Nintendo Switch Conference AdMob for iOS AdMob for Android Scoreboard App Frank: Twitter, Blog, GitHub James: Twitter, Blog, GitHub Music : Amethyst Seer - Citrine by Adventureface Subscribe iTunes Google Play Music Stitcher Pocket Casts Overcast Merge Conflict may make commission from affiliate links

Users and developers are overwhelmed with options to monetize their mobile applications. With so many strategies, how do you know what to pick and what will work for your apps? James recently when through the tough choice between creating a paid app, using in app purchases, or just shoving ads into his latest app. This week we discuss all the options that have worked and what haven't worked in the world of monetization. Sponsor Bitrise: Continuous Integration and Delivery for your mobile apps. Receive $25 off a Pro plan when you visit bitrise.io/mergeconflict and use promo code RESOLVE-CONFLICT Links & Show Notes Frank: Twitter, Blog, GitHub James: Twitter, Blog, GitHub Music : Amethyst Seer - Citrine by Adventureface Subscribe iTunes Google Play Music Stitcher Pocket Casts Overcast Merge Conflict may make commission from affiliate links

Users and developers are overwhelmed with options to monetize their mobile applications. With so many strategies, how do you know what to pick and what will work for your apps? James recently when through the tough choice between creating a paid app, using in app purchases, or just shoving ads into his latest app. This week we discuss all the options that have worked and what haven't worked in the world of monetization. Sponsor Bitrise: Continuous Integration and Delivery for your mobile apps. Receive $25 off a Pro plan when you visit bitrise.io/mergeconflict and use promo code RESOLVE-CONFLICT Links & Show Notes Frank: Twitter, Blog, GitHub James: Twitter, Blog, GitHub Music : Amethyst Seer - Citrine by Adventureface Subscribe iTunes Google Play Music Stitcher Pocket Casts Overcast Merge Conflict may make commission from affiliate links

Nash is CEO & co-founder of Vallie, UK’s first on-demand parking service. Vallie launched in Nov 2015 to widespread acclaim and has gone on to expand its service through all of Central London. Prior to Vallie, Nash was CEO of G&R Technologies Ltd, where he grew the ad network to manage nearly a billion ads per month before it was acquired. Nash has been an active tech investor and startup advisor. He has invested in over 20 startups personally and through the fund he co-founded, Inflection Ventures. Prior to being an entrepreneur, Nash was Head of Mobile Ad Operations for Asia-Pacific at Google and a senior sales manager at Google USA. Nash was also an early team member at AdMob before it was acquired by Google. He started his career within Google’s AdWords sales team in 2007. Nash has a degree from Columbia University and was born and raised in New Orleans, Louisiana, USA. He currently resides in London with his wife. https://www.vallie.co.uk https://twitter.com/valliemycar https://www.facebook.com/Vallie-468452029988177

Today on Meet The Operators: Jason Spero, who joined Google in May 2010 as part of the company’s $750M acquisition of AdMob.

Followup Više generalni followup na Alekove muke i muke drugih developera: The Mac App Store Still Needs Paid Upgrades - Dan Counsell Drug Maksa poslao link - konačno ozbiljan pokušaj pravljenja direktne replike Total Commandera: Commander One: Free dual-pane file manager for Mac. FTP client and Zip, 7zip and TGZ unarchiver for OS X Mikijev kao followup: TidBITS: Migrating to a New Mac in the Real World Vesti "Rootless" ili System Integrity Protection u El Capitanu, za Mikija najbolje objašnjenje šta je rootless je napisao Glen Flajšman za Macworld. Šta to znači za pojedine developere, kao i kako isključiti ovaj feature, možda najbolji primer je na blogu firme BinaryAge. Google criticized for helping AdMob users avoid Apple's iOS9 security - Fortune Godinu dana podcast mreže Relay FM: How Relay FM Proves That Podcasts Aren’t An Overnight Success | TechCrunch Spomenusmo: Liftoff, Top Four, Mac Power Users, Reconcilable Differences, Rocket, The Pen Addict itd. iSight Camera Replacement Program for iPhone 6 Plus radi i kod nas, prema poruci servis menadžera iz iStylea sa MacSerbia foruma, ne menja se ceo uređaj već samo kamera 10 things that iTunes does right | Macworld Updejtovani VMWare Fusion 8 i Parallels 11 Kao tema - 09.09. event i šta očekujemo Apple Events - Special Event September 2015 - Apple Roze-zlatni iPhone 6s, 4K video i novi CPU, konačno ozbiljan upgrade AppleTV-a, .... Apple Exploring Original Programming Move, Could Compete with Netflix | Variety Zahvalnice Snimljeno 01.09.2015. kroz Audio Hijack 3 i FaceTime. Uvodna muzika by Vladimir Tošić. Logotip by Aleksandra Ilić. Artwork epizode Lovac na zvuk (2013) by Saša Montiljo

We continue the discussion on the value of apps, how apps are priced and the cost of building apps in terms of time and effort. We look at examples of relatively successful indie apps. We discuss some of our own experiences with marketing, pricing, sales, discoverability, and whether ads are beneficial in apps. Episode  47 Show Notes: The Art of Price and Value NSCoding Tutorial for iOS: How To Save Your App Data My Delivery Truck Sustainable Indie Apps The first year of Mahjong Cards Hockey App Mark Thistle MS Band SDK MS Garage Toss Up Becoming Steve Jobs Hacking Team Sohail Ahmed Magpie Video PRMac AFNetworking Alamofire CocoaPods Pi Day Countdown Steve Hayman Admob Pokertini: Video Poker With A Twist! Scales & Modes Device Tracker Website Barcode Framework Episode 47 Picks: MacUpdate Developer Bundle - on sale until July 13, 2015 Dash, Paw, Code Runner

Cette séquence présente les mécanismes de gestion de la publicité.

2ª Parte de esta gran entrevista a José A. Giacomelli. Volvemos otro día para poder charlar tranquilamente más tiempo de todos sus videojuegos que ha desarrollado Cosmonaut Games. Hablamos extendidamente de Dive: The Medes Islands Secret, un videojuego de submarinismo para Wii incluyendo un análisis de sus mecánicas, su historia, la jugabilidad, la motivación, como surgió y todos los entresijos de desarrollar para Nintendo en aquella época. También hablamos de su primer proyecto en Cosmonaut que fue 5 Spots Party, videojuego en el que había que encontrar los las repeticiones en cada foto, que contaba con modo multijugador y el origen de todo. Por otro lado nos adentramos en iOS con juegos tales como Inkub, NP Blocks, NewPark Pong. Todos ellos en la etapa de la popularización de los dispositivos táctiles y el surgimiento de las tiendas de aplicaciones accesibles para todos los públicos. Saldrán anécdotas, se mencionarán antiguas empresas que trabajaron con Giaco, mencionaremos las virtudes y los inconvenientes de Wii Ware. Traeremos a Juaxix como invitado sorpresa para que puedan hablar de sus pasos por Nintendo del pasado y el futuro de ser un desarrollador para la gran N. Además no faltarán momentos en los que nuestro invitado anhelará los viejos tiempos del Spectrum, el origen de Dive, los tiempos en los que su empresa se dedicaba a los videojuegos y la explicación del Gambling junto con el Advergaming como el Admob. No es que lo diga yo, pero es la compañía con más solera y la que más papeles ha desempeñado a lo largo del tiempo. Se podría considerar la Sega Española. Empezó importando recretivas, se adentró logrando una gran repercusión en poco tiempo en el sector de los videojuegos y ahora se dedican a sector de las apuestas online con juegos de gambling. Ya sabéis si no os queréis arrepentir, escuchad esta entrevista que hasta a mí me dan ganas de reescucharlas de lo interesantes que son estas casi 4 horas de entrevista. Un abrazo Giaco y esperemos verte algún día de alguna forma volviendo al sector de los videojuegos. El equipo de CSH1VG.

Episode Eleven talks about the upcoming Xamarin Evolve conference, Build 2014, videos for recent user groups, new user groups and talk on Android Wear, Google Glass and how you can get yourself a free Xamarin C# t-shirt. Xamarin Evolve 2014 - https://evolve.xamarin.com/ Epic Evolve Sessions - http://blog.xamarin.com/epic-evolve-sessions/ Microsoft Build 2014 - http://thenextweb.com/microsoft/2014/04/02/everything-need-know-build-2014/ Go Mobile with C# and Xamarin with Miguel de Icaza - http://channel9.msdn.com/Events/Build/2014/3-653 .NET Foundation - http://www.dotnetfoundation.org/ Universal Projects - http://blogs.msdn.com/b/visualstudio/archive/2014/04/14/using-visual-studio-to-build-universal-xaml-apps.aspx Mobile Services + Xamarin + PCL - https://github.com/paulbatum/mobile-services-xamarin-pcl Using Xamarin to take Existing .NET Apps Cross Platform - http://channel9.msdn.com/Shows/Visual-Studio-Toolbox/Using-Xamarin-to-take-Existing-NET-Apps-Cross-Platform Xamarin and REST APIs - https://www.youtube.com/watch?v=VfoJCd_TMx0 1) Write cross-platform mobile apps with F# & Xamarin. 2) ??? 3) Profit! - http://www.meetup.com/nycmobiledev/events/176767982/ Cross Platform Settings for Everyone! - http://motzcod.es/post/79388621342/cross-platform-settings-for-everyone Xamarin iOS Signature Starter Kit - http://www.michaelridland.com/xamarin/how-to-xamarin-ios-signature-starter-kit/ Admob with Xamarin Android - https://blog.tommyparnell.com/admob-with-xamarin-part-1-banner-ads/ Observable UITableViews - http://www.pierceboggan.com/observable-uitableviews/ Taskio | Task & Todo list, reminders & calendar - https://itunes.apple.com/app/tasky%20-task-todo-list-reminders/id704586943?mt=8 Mobile Midwest By Bernstein-Rein Advertising - https://itunes.apple.com/app/mobile-midwest/id859441250?mt=8 Android Wear - http://developer.android.com/wear/index.html Android Wear Component - https://components.xamarin.com/view/androidwearpreview Glass Development Kit (Developer Preview) Component - https://components.xamarin.com/view/googleglass Making a Google Glass app with C# on Xamarin: PTVGlass - http://www.istartedsomething.com/20140329/making-a-google-glass-app-with-c-on-xamarin-ptvglass/ Glass Progress Bar - https://github.com/chrisntr/glass-progress-bar Xamarin Starter Edition - http://xamarin.com/starter Part 1: My StepCounter Android: Step Sensors - http://motzcod.es/post/82515321689/part-1-my-stepcounter-android-step-sensors Run a C# app, get a C# shirt - http://xamarin.com/shirt Xamarin Podcast on Twitter - http://twitter.com/xamarinpodcast Special Guest: Chris Hardy.

This talk introduces mobile marketing glossary then it covers different types of advertising including CPM, PPC, contextual mobile ads and idle screen ads. In addition, it also covers the most popular mobile ad networks like iAd, AdMob, MobFox and more.

Las aplicaciones móviles ganan fuerza día a día aumentando el número de descargas que se producen, y se están convirtiendo en un complemento muy potente en nuestras estrategias de mobile marketing. Pero si debemos tener muy claro el cómo la vamos a usar y qué valor va a aportar a nuestros clientes para que realmente sea efectiva. Pero sacar partido a una App no sólo es crearla y ponerla en el App Store y esperar a que la gente se la descargue, porque generalmente eso no sucederá, sino que debemos definir una estrategia de promoción para darla a conocer y conseguir que la descargue el mayor número de gente posible, y para ello debemos usar distintas acciones como los formatos publicitarios de AdMob de Google y sobretodo lo que se denomina ASO (App Store Optimization), que nos permite posicionar y dar visibilidad a nuestra App en las App Store.

Las aplicaciones móviles ganan fuerza día a día aumentando el número de descargas que se producen, y se están convirtiendo en un complemento muy potente en nuestras estrategias de mobile marketing. Pero si debemos tener muy claro el cómo la vamos a usar y qué valor va a aportar a nuestros clientes para que realmente sea efectiva. Pero sacar partido a una App no sólo es crearla y ponerla en el App Store y esperar a que la gente se la descargue, porque generalmente eso no sucederá, sino que debemos definir una estrategia de promoción para darla a conocer y conseguir que la descargue el mayor número de gente posible, y para ello debemos usar distintas acciones como los formatos publicitarios de AdMob de Google y sobretodo lo que se denomina ASO (App Store Optimization), que nos permite posicionar y dar visibilidad a nuestra App en las App Store.

El mercado de las Apps para móviles cada vez crece más, por lo que se está volviendo más competitivo el conseguir dar visibilidad a nuestra App para que los usuarios la descarguen. Hoy quiero hablaros de AdMob, una red publicitaria para móviles de Google, que es una red independiente a la red de anuncios para móviles de Google, y que te ayudará a dar visibilidad a tu App entre el público al que te quieres dirigir, ya que ofrece formatos de anuncios enriquecidos y permite orientarlo según disponsitivos.

El mercado de las Apps para móviles cada vez crece más, por lo que se está volviendo más competitivo el conseguir dar visibilidad a nuestra App para que los usuarios la descarguen. Hoy quiero hablaros de AdMob, una red publicitaria para móviles de Google, que es una red independiente a la red de anuncios para móviles de Google, y que te ayudará a dar visibilidad a tu App entre el público al que te quieres dirigir, ya que ofrece formatos de anuncios enriquecidos y permite orientarlo según disponsitivos.

10 Things You Need to Know About Google AdWords Enhanced Campaigns as Jeff Ferguson From Fang Digital discusses his recent blog post. Jennifer Evans Cario from SugarSpun Marketing tells us about her new book, Pinterest Marketing: An Hour a Day.In the news, Yahoo! Is throwing Google Ads onto certain Yahoo properties and co-branded sites through AdSense for Content and AdMob; Michelin Guides failed to renew its domain, someone else claims and Michelin sends a cease and desist and are threatening further legal action. Jim and Dave fill us in.

10 Things You Need to Know About Google AdWords Enhanced Campaigns as Jeff Ferguson From Fang Digital discusses his recent blog post. Jennifer Evans Cario from SugarSpun Marketing tells us about her new book, Pinterest Marketing: An Hour a Day.In the news, Yahoo! Is throwing Google Ads onto certain Yahoo properties and co-branded sites through AdSense for Content and AdMob; Michelin Guides failed to renew its domain, someone else claims and Michelin sends a cease and desist and are threatening further legal action. Jim and Dave fill us in.

jQuery('#podlovewebplayer_3381796f461b2fc7c10918a25480fccdaa217593').podlovewebplayer({"pluginPath":"https://theangryteddy.com/wp-content/plugins/podlove-podcasting-plugin-for-wordpress/lib/modules/podlove_web_player/player_v2/player/podlove-web-player/static/","alwaysShowHours":true,"alwaysShowControls":true,"timecontrolsVisible":false,"summaryVisible":false,"hidetimebutton":false,"hidedownloadbutton":false,"hidesharebutton":false,"sharewholeepisode":false,"loop":false,"chapterlinks":"all","permalink":"https://theangryteddy.com/2012/04/online-marketing-austria-google-admob-facebook-vs-google-ads-podcast/","title":"TAT000 Online Marketing Austria, Google AdMob, Facebook vs. Google Ads [Podcast]","subtitle":"","summary":"In dieser Ausgabe des Podcasts, mittlerweile Ausgabe Nummer 53, stelle ich eine neue Online Marketing Facebook-Gruppe vor, auu00dferdem werfen wir einen Blick auf Google AdMob und hinterfragen ob Facebook Werbung wirklich besser wirkt als Google Werbung.","publicationDate":"2012-04-17T18:45:11+00:00","poster":"https://theangryteddy.com/podlove/image/687474703a2f2f746865616e67727974656464792e636f6d2f77702d636f6e74656e742f75706c6f6164732f323031372f30362f706f64636173742e6a7067/200/200/0/impulse-zu-social-media-online-kommunikation-e-commerce-by-the-angry-teddy-aka-daniel-friesenecker","showTitle":"Impulse zu Social Media, Online Kommunikation & E-Commerce by The Angry Teddy aka. Daniel Friesenecker","showSubtitle":"Podcast fu00fcr strategische Arbeit rund um Social Media, Online Marketing und E-Commerce","showSummary":"TheAngryTeddy.com beschu00e4ftig sich mit Online Kommunikation, Social Media und E-Commerce. Hier sind es vor allem die strategischen u00dcberlegungen die im Mittelpunkt stehen. Entscheider sollen so die Mu00f6glichkeit bekommen sich zu orientieren und selbststu00e4ndig handlungsfu00e4hig werden.","showPoster":"https://theangryteddy.com/podlove/image/687474703a2f2f746865616e67727974656464792e636f6d2f77702d636f6e74656e742f75706c6f6164732f323031372f30362f706f64636173742e6a7067/200/200/0/impulse-zu-social-media-online-kommunikation-e-commerce-by-the-angry-teddy-aka-daniel-friesenecker","show":{"title":"Impulse zu Social Media, Online Kommunikation & E-Commerce by The Angry Teddy aka. Daniel Friesenecker","subtitle":"Podcast fu00fcr strategische Arbeit rund um Social Media, Online Marketing und E-Commerce","summary":"TheAngryTeddy.com beschu00e4ftig sich mit Online Kommunikation, Social Media und E-Commerce. Hier sind es vor allem die strategischen u00dcberlegungen die im Mittelpunkt stehen. Entscheider sollen so die Mu00f6glichkeit bekommen sich zu orientieren und selbststu00e4ndig handlungsfu00e4hig werden.","poster":"https://theangryteddy.com/podlove/image/687474703a2f2f746865616e67727974656464792e636f6d2f77702d636f6e74656e742f75706c6f6164732f323031372f30362f706f64636173742e6a7067/200/200/0/impulse-zu-social-media-online-kommunikation-e-commerce-by-the-angry-teddy-aka-daniel-friesenecker","url":"https://theangryteddy.com/podcast"},"license":{"name":"Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License","url":"http://creativecommons.org/licenses/by-nc-nd/4.0"},"downloads":[{"assetTitle":"MP3 Audio (mp3)","downloadUrl":"https://theangryteddy.com/podlove/file/59/s/webplayer/c/website/TheAngryTeddy_Podcast0053_onlinemarketing_Admob_Facebook-Google.mp3","url":"http://theangryteddy.com/wp-content/uploads/podcasts/TheAngryTeddy_Podcast0053_onlinemarketing_Admob_Facebook-Google.mp3"}],"duration":"00:12:06","chaptersVisible":true,"features":["current","progress","duration","tracks","fullscreen","volume"]}); In dieser Ausgabe des Podcasts, mittlerweile Ausgabe Nummer 53, stelle ich eine neue Online Marketing Facebook-Gruppe vor, außerdem werfen wir einen Blick auf Google AdMob und hinterfragen ob Facebook Werbung wirklich besser wirkt als Google Werbung.   Shownotes Facebook-Gruppe Online Marketing Austria  Facebook-Gruppe rund um Onlinemarketing Für Einsteiger und Profis

What spending in the mobile advertising industry lacks in heft it more than makes up for in buzz. Witness Google's recent purchase of AdMob which brings together the two largest mobile ad networks and Apple's recent efforts to gain a stronger foothold in the market. The battle between the two major players could represent a tipping point for mobile advertising Wharton experts and others say and suggests that the sector could become a significant money-maker in the future. See acast.com/privacy for privacy and opt-out information.

Admob purchased by Google. First spotting of Admob by Doyle was in the Wall Street Journal iPhone app. Dave is using Admob in his iPhone app. Google is doing right by acquiring for innovation. Microsoft built an empire on that practice, it works for a while. Writely is Google Docs. Writely from Colorado? Mobile is becoming more important in everything we do. It's critical to marketers.The DROID is a best of class device on Verizon. T-Mobile has the G2, and Sprint the Pre. The DROID is not an iPhone, but the iPhone needs the competition to be a better device. It sold over 100,000 units on the first weekend. It'll at least put pressure on AT&T. There are now options. Ari Newman switched to the DROID and has loved it so far. Competition creates a market. If you don't have competition then you don't have a market. Pressure begets innovation. Jason Mendelson says (at #BOCC ) that he doesn't want to invest in a new piece of fruit. He wants to see competitors in the space. Turn by turn is great on DROID, not available on the iPhone from Google. Competitors are $99 on the iPhone, though Google will release a free one if Apple will approve it. The interface isn't great on the DROID. Michael's son picked up the iPhone's interface at 3 with no help. Apple overtakes Nokia as the most profitable handset maker. David Pogue coins the phrase "App Phone." A phone that accepts apps via download. Dave thinks the consumer doesn't want to have to think about apps. Smart is fine. The handset market is mimicking the desktop space, except Apple is in the lead. Doyle claims the Mac is based on Linux (it's a based on BSD). Goldie Katsu says DROID is a geek's phone at Boulder Open Coffee. Studio audience laughs. Audience attendance is up 1000%.Michael geeks out on the amount of Javascript that's included in the major sites. There's only one namespace in Javascript, which means that every developer has access to everyone else's variables and functions. Possibilities include grabbing form values intended for another site. Namespace may not be the best term. You can't redefine a function name for example. Javascript is not a very secure language, but it's prevalent. It's relevant to us because of the Boulder tech community. HTML5 doesn't fix this problem, since they're two different entities. HTML5 replace some of the functionality of Javascript. HTML5 is more a threat to Adobe with the media tags, etc. Apple saw this coming? Apple has no social media presence, which is generally a worst-practice. Maybe they're not present because the fan base covers Apple enough. There are 6000ish blog posts on Apple every day. Maybe that's why they're successful. Apple's not selling Pepsi (or sugar water). John Scully wrote the preface to one of Dave's books. The Diesel (Michael Spindler) - where is he? Business week had an all black cover with the text "The death of an American icon" and Wired did a crown of thorns and the word "Pray."Black Friday is coming. Year by year more and more Black Friday sales are leaking. Ads just show up on people's blogs. Sales might not be as effective as they used to be. Michael says Black Friday sales should be in person sales only. It would take some business from online sales (though most have online presences anyway). Buying big things online make the reviews a goldmine. Is the review system a replacement for the people in the stores. Do you really trust the person at Best Buy (nothing personal)? Do they tell you what you want to hear or are they giving you what's on sale with the best spiff? Are we elite here? Or do most people get stiffed by sales people? Remember EDTV (Enhanced Definition Television)? nothing more than 480P. Yawn. But grandma bought it up.Retail is evolving to be simple showrooms. Buy now and it arrives in the mail soon. What's next? 3D showrooms? The rise and immediate fall of Cyber-monday was due to dialup and people waiting until Monday to shop on broadband. The battle is now between brick and mortar vs. online sales. Wake up Friday AM, get an email from Target, click, buy, done. So happy it's that easy. Shoppers are not purchasers. We all agree that we're purchasers and don't enjoy the shopping process. We all hang out at the Apple Store because it's fun. We see our peers, and it may have replaced the corner bar and are greeted by the employees. Cheers for the Apple Fanboy. Microsoft store? LOL. It's close... imitation is the sincerest form of flattery. They did a great job! It's a WRAP.Thanks to the studio audience and The B Side Lounge in Boulder, Colorado.

If the past month is any indicator acquisitions are not only thawing but heating up. In October Comcast made a bid to merge its operations with NBC Universal to create a cable programming giant. In early November Kraft Foods announced a $16.5 billion bid for U.K.-based chocolate maker Cadbury -- also being sought by confectioners Hershey and Ferrero. The activity spans several sectors including technology with Hewlett Packard's agreement to purchase 3Com for $2.7 billion and Google's $750 million acquisition of AdMob. What's behind this shopping spree and is the trend likely to continue? Knowledge at Wharton spoke with Wharton management professor Larry Hrebiniak and finance professor Pavel Savor about M&A strategy in a post-recession environment. See acast.com/privacy for privacy and opt-out information.

This is Episode 104 of the Today in iPhone Podcast, please visit www.todayiniphone.com. Thanks to Laura from Lago Vista TX for the Artwork for this EpisodeLinks Mentioned in this Episode:Online SurveyLatest on Apple Trademark of iPhoneOrange reveals iPhone 3GS UK Pricing - SlashgearUpdated Bing Mobile Site Contentinople - iPhone to take over e-book marketGizmodo - Dutch Hacker holds jailbroken iPhones hostageHacker gives instruction on changing root passwordThe iPhone gets a business card reader appBlackRa1nAllthings D - Sales for iPhone in China start slowIntel, Apple, Microsoft probe Sync bugApple Announces over 100,000 apps now availableRetrevo - Bogus studyBoing Boing - iPhone Dev accused of stealing phone numbersJoe Posnanski - The Yankees PayrollEliminate your flying fear with iPhone AppCrunch Gear - How to Tether iPhone OS 3.1.2CNET - Hacer breaks into jailbroken iPhonesDutch Hacker seeks out jailbrokne iPhones for fame and fortuneRadioShack will get the iPhoneAppleInsider - Apple to launch Verizon iPhone in Q3 2010 (BS)Graham Cluley's Blog - iPhone worm discovered - Rick RollsPassword - CydiaPC World - Third Singaporean Operator to offer iPhoneiPhone App business on sale on eBayGigabyte fixes iPhone syncissue with BIOS updateMediaPost - Google to acquire AdMob for $750 MillionBloomberg - Motorola probably sold 100,000 droids in first daysApples iPhone Operating profit beats NokiaApps and Software Mentioned in this Episode:ORB LiveBusiness Card Reader TrophyBuckDeer Weight CalculatorVirgin Atlantic - Mental workout AppMotion X GPS

Omar, Founder of AdMob, on mobile advertising

Omar, Founder of AdMob, on mobile advertising

Omar, Founder of AdMob, on mobile advertising

Omar Hamoui could be called a ”serial entrepreneur.” Immediately out of college he started his first business a consulting company that grew to between 20 and 25 people. Then came what he characterizes as the one job he has ever had: a two-year stint working at Sony. After that Hamoui created a series of startups built around the expanding ecosystem of mobile devices. While he was a first-year MBA student at Wharton in 2006 he came up with the idea for AdMob a company that sells advertising for phones' mobile browsers. In the space of a year AdMob claims to have become the ”world's largest mobile advertising marketplace.” Knowledge at Wharton spoke to Hamoui about the evolution of mobile advertising. See acast.com/privacy for privacy and opt-out information.