Podcasts about Dropbox

Your iPhone and iPad have a hidden powerhouse that rivals macOS Finder - and most users barely scratch its surface. Mikah Sargent takes you on a comprehensive tour of the Files app, revealing powerful features like document scanning, server connections, and collaborative folder sharing that transform your mobile device into a serious productivity machine. Recents Tab Features - Exploring the most recently accessed files and discovering the powerful "more" button (three dots) that unlocks advanced selection and viewing options File Selection and Management - How to select multiple files at once, switch between icon and list views, and sort by various criteria including name, date, size, and tags Built-in Document Scanner - Step-by-step demonstration of the integrated scanning feature that can capture physical documents and automatically convert them to PDFs with edge detection iCloud Drive Integration - Understanding how Desktop, Documents, and Downloads folders sync between devices, plus accessing app-specific folders like Keynote presentations Browse Tab Deep Dive - Navigating the main file structure with Locations, Favorites, and Tags sections for organized file management On-Device vs Cloud Storage - Important distinction between "On My iPhone/iPad" storage (local only) and iCloud Drive (syncs across devices) Third-Party Service Integration - How cloud providers like Dropbox, Google Drive, and Box appear as locations within the Files app for unified file access Server Connections - Connecting to network servers using URLs or IP addresses with username/password authentication Advanced File Actions - Comprehensive tour of tap-and-hold context menus including copy, move, share, download management, compression, and Quick Look preview File Tagging System - Creating and managing color-coded tags for organizing documents, with examples like categorizing receipts, work files, and user manuals Favorites and Quick Access - Adding frequently used folders to the Favorites section for faster navigation and workflow optimization Collaborative Folder Sharing - Setting up shared folders where multiple users can add, edit, and manage files together, complete with messaging and permission controls Host: Mikah Sargent Download or subscribe to Hands-On Mac at https://twit.tv/shows/hands-on-mac Want access to the ad-free video and exclusive features? Become a member of Club TWiT today! https://twit.tv/clubtwit Club TWiT members can discuss this episode and leave feedback in the Club TWiT Discord.

BOSSes Anne Ganguzza and Tom Dheere dive into the essential digital toolkit for today's voiceover professionals. Their lively conversation spotlights practical solutions for safeguarding valuable audio, effortlessly showcasing your work, and leveraging the power of AI to streamline your workflow. They unveil their go-to platforms for reliable cloud backups, easy video conversion for portfolio building, and AI assistants that can help with everything from crafting professional communications to generating content ideas. By sharing their tried-and-true tech arsenal, Anne and Tom empower voice actors to work smarter, not harder, and confidently navigate the ever-evolving digital landscape of the voiceover industry. 00:02 - Anne (Host) Hey, if you're looking to take your podcast to the next level, my podcast consultation coaching services teach you how to sound more authentic, develop smart strategies, and market your show effectively. Let's elevate your podcast together. Visit anneganguzza.com to get started. 00:22 - Speaker 2 (Announcement) It's time to take your business to the next level: the BOSS level. These are the premier business owner strategies and successes being utilized by the industry's top talent today. Rock your business like1 a BOSS—a VO BOSS. Now let's welcome your host, Anne Ganguzza.2 00:42 - Anne (Host) Hey, hey everyone, welcome to the VO BOSS Podcast and the Real BOSS Series. I'm here, Anne Ganguzza, with my good friend, Mr. Tom Dheere. Hello, Tom Dheere, how are you today? 00:53 - Tom (Guest) I am good. Anne Ganguzza, how are you? 00:56 - Anne (Host) I am relieved. 00:58 - Tom (Guest) Relieved? Want to know why? Yes, why? 01:01 - Anne (Host) Well, I had a scare this week where I all of a sudden went to go access one of my audio files to send to my client, and it said, "No, there's no drive." And I went, "Oh my God, I lost my drive!" And that's one of those things—I don't know if you're on an Apple Mac or any kind of computer—when all of a sudden the drive doesn't show up, you're like, "Oh my God, let me unplug it, let me replug it, let me unplug it, replug it," and you wait to hear it spin up. And back in the day, when I used to work in technology, it was a thing. Like your backup plan had to be solid because you could not lose any data, and it used to be very complex where you would have RAID systems and you would have dual backup systems, and you'd pay a lot of money to have systems backing up to other things. And I'll tell you what I got. 01:45 So, paranoid, I unplugged my drive, plugged it back in. Nothing. Same thing, did it multiple times, unplugged it from the cord, I rebooted my computer. Nothing happened. But I'll tell you, I was saved by my favorite tool in the world, which is called Backblaze, which backs up all of my data onto a cloud, and I was able to restore the data that I needed to send to my client to another external drive that I have and do it within the next couple hours. It was actually a few terabytes, right, because my drive... I put everything, Tom, and I think we can talk about this—I have, since I worked in technology, I put everything that's important on an external drive, and that drive gets backed up multiple times. And that way I don't ever have to worry about like, "Oh gosh, if I need to update my..." I never put anything important on my main computer drive, always on an external drive that gets backed up. 02:36 - Tom (Guest) Because it's easy. I think this leads into an extremely important lesson that we could just start right off with. For all you BOSSES out there: do not be 100% cloud-dependent with your data, and do not be 100% external hard drive or internal hard drive-dependent with your data. But back them up, back them up. 02:54 - Speaker 2 (Announcement) Make sure that they are backing each other up. 02:57 - Tom (Guest) What I have is I have Norton 360, which is generally... Norton is known for its antivirus software, and Norton 360 does that. But what it also does is it backs up my hard drive every single day up to one terabyte. And, like you, I have very little actual data on the hard drive of my desktop computer itself. I also use Google Drive's Google Workspace. 03:22 - Speaker 2 (Announcement) If you have a Gmail account or a Gmail address. 03:23 - Anne (Host) Same thing. Yep, you can use Dropbox as well. 03:25 - Tom (Guest) Yep, you can use Dropbox as well. 03:27 You can use OneDrive, you could use Box, you could use CrashPlan, you could use Carbonite. I used to use Carbonite for a very long time, and I was very happy with it, and then I realized I had Carbonite, Box, Dropbox, OneDrive, and Google Drive, and I realized it was so redundant. So my primary cloud-based data storage is a combination of Google Drive with Google Workspace and Norton 360, and I also have an external hard drive which I will actually occasionally hook up and physically back everything up and put it away. So I've got like three—two cloud-based and one drive external hard drive-based—home base for all of my data, in case something bad happens with one or, heaven forbid, two of them. 04:17 - Anne (Host) It's been a lifesaver, I'll tell you what. So Backblaze—just my favorite. By the way, I'm an affiliate, guys. I'm going to put a link for you. What I love about Backblaze is that basically, you just set it to work and it works seamlessly in the background. It will always... it backs up every minute of the day. It backs up, and it doesn't take a lot of resources on your system. So every time you create a file, it's just going to be backing it up to the cloud, and then you just... it's really simple. You go to your account on the cloud and you restore it, and it basically just keeps the most current backup. 04:45 You can keep different versions of backups. If you have version one of a file, version two of a file, you can keep all the versions of your backups for up to a year. It just really depends, and it is super reasonable. I think I pay $99 a year. So I use that in combination with Dropbox. I have like three terabytes for Dropbox, and I keep all my student data on that, and that way I can share my drive with my clients and my students, and that is my Dropbox, which is always backed up, so I don't have to worry about that data either. So I use the combination, and I also have a Google Drive. So those are my cloud-based: Dropbox and Google, and then my Backblaze, which is my backup for all my drives that I have on my computer, and I only put important stuff on my external drives. That way if I need to update my operating system, I don't have to worry about restoring all the other data onto that main drive on my computer. 05:36 And you can... even with Backblaze, you can order, like I had, a four-terabyte drive or a five-terabyte drive. If the entire drive goes—which drives do, I mean, they have a lifespan—you can actually just order a replacement drive, and it ships out within two to three days. It's an encrypted drive that you can actually just plug in via USB, and then ultimately you have that mirrored drive so that you don't have to restore the data through the cloud, because sometimes if you do have five terabytes of data—let's say if you have video—it could take an awfully long time to restore through the online version, and so you can just order a drive, and I've done that two times. So that's one of my favorite tools, Tom. So what are some of your other favorite tools that you have to run your business? 06:18 - Tom (Guest) Like I said, I do use Google Drive regularly. If you have a Gmail account, I think you already get 15 gigs of storage space, but with Google Workspace, you get two terabytes for like $15 a month, and I also use it to synchronize my email. Actually, that's really exciting—the ability to synchronize my email in Gmail with my phone, my desktop, my laptop, and my tablet, so I can access my emails anytime I want. But other tools that I've really been enjoying lately: this is something that comes up a lot. Voice actors of all parts of their journey desperately want to get their hands on the finished product, which is, most of the time, the finished video of a voiceover that they did, most of the time commercials or explainer videos or things like that. 07:07 So I have a two-pronged system. Number one, I go to YouTube once a month. I'm on YouTube every day, who am I kidding? But I mean, for this exercise, I go to YouTube, and I have a list of all the voiceover jobs that I did in the previous quarter or previous month, and I look at all the front-facing stuff, all of the commercials and explainers, the things that would be normally exposed to the public—not like the e-learning modules and the internal corporate stuff—stuff that has been published publicly. 07:34 - Speaker 2 (Announcement) Published publicly, exactly. 07:34 - Tom (Guest) And then what I'll do is I'll find all of them, find the ones that I can. I will save them to a playlist in YouTube, and I have a playlist for every genre of voiceover that... 07:46 - Anne (Host) I've done. Yeah, me too. 07:46 - Tom (Guest) But this is where the tool comes in. I download the YouTube video. There is a specific software that I use called Any Video Converter. We'll put the link down there. It's absolutely free. I think it's just anyvideoconverter.com. And then you download that free software, and all you do is paste the YouTube link in, and then it says, "Do you want audio only, video only, or audio and video?" You download it, and it downloads it to your computer, and then you can save it. And this is why this is really important. It's important for two reasons. Number one, a lot of us want to use professional samples of stuff that we've done to add to our demos. Yes, and we want to use it to add to our online casting site profiles, our sample lists and playlists on Voice123 and other places. But here's the other thing: YouTube videos don't necessarily stay there forever. 08:45 - Anne (Host) They're not necessarily evergreen. 08:47 - Tom (Guest) I have had multiple videos over the years where I went to go look at it, and it was gone. 08:52 Or it was linked to my website, tomdheere.com, and the video was just not there. There's just gray static, or "this video is no longer there." So what you can do is that if you keep that video by downloading it using Any Video Converter or any software of your choice, you can then upload it back to your website, right, or maybe even upload it back onto YouTube and continue to have it as part of your portfolio. 09:15 - Anne (Host) I just want to make sure that it's noted that you have permission and that it's public-facing to begin with. So make sure that it's public-facing. Sometimes, if you don't have permission from the company, it's always nice. I mean, I always, as part of my, "Thank you so much, it's been wonderful working with you," I always say, "If you have a link to the final video, I would really appreciate it. I'd love to see the final product. It was so great working with you." But a lot of times people are busy, and that doesn't happen. 09:40 And so, yeah, if it ultimately shows up on a YouTube, then ultimately it's public-facing. 09:45 And then I am assuming that it's public-facing, it's public property, and that I can take that Any Video Converter and download it. And, yeah, now you own it; you can put it back up on YouTube if you want. It's a video that's not going to disappear all of a sudden off your website if you happen to embed it. But yeah, that's a great tool, and it's wonderful to be able to show not only your demos but work that you've done, and you want that work to exist. So, yeah, that's a great. 10:08 I love that, Tom, because you actually go and actively seek it out, because sometimes I lose track of the jobs that I do, and then it's like, "Oh darn, I wish I had that job to showcase, right? Here's an example of what my voice sounds like in this particular job," or "here on this website." And I used to actually post the link or embed the YouTube link from their site onto my website, but, you're right, it disappeared from mine after a while. Sometimes people just don't keep those videos up on their YouTube, so having it for your own is a wonderful, wonderful tool, and that Any Video Converter, yeah. 10:42 - Tom (Guest) Definitely, and that task is on my monthly action plan. 10:46 - Anne (Host) It is one of the things that... 10:47 - Tom (Guest) I do every single month. It's in the tools section of my monthly action plan: "Download new YouTube videos and save to playlists." 10:54 - Speaker 2 (Announcement) Wow. 10:55 - Tom (Guest) This also applies to Vimeo as well, so you could also look around, because there are some clients that prefer Vimeo over YouTube, which—it's a great platform. I love Vimeo, but YouTube just has so much more SEO clout. Well... 11:06 - Anne (Host) I love Vimeo because I use Vimeo. I have a Vimeo account as well as YouTube, but I have a Vimeo account because if you want to password protect, you can do that on Vimeo. So that helps me when I do my VO Peeps events, and people are requiring access to the videos. I password protect them. 11:23 - Tom (Guest) Well, I'll bounce the ball back to you, Anne: what is another tool that you enjoy using? 11:27 - Anne (Host) Oh my gosh, there are so many. Let's see. I'm going to say I'm going to go the AI route, and I'm going to say I have a couple of AI tools that really, really help me in crafting emails to my clients that are super fast and efficient. And they help me just... First of all, I have a professional version of ChatGPT, which I think is well worth the 20 bucks a month, and I also have CopyAI, which I pay for on a yearly basis. It uses ChatGPT, but it also has different features kind of built in. So, depending on what I want to do, it has a little more marketing aspect to it, so it can create more marketing funnels for me. If I want ChatGPT, I can ask it just about anything. But again, both of them are the premium versions, and I use it for—gosh, I use it for anything. 12:09 Sometimes I'll just ask questions and I'll say, "Hey, craft an email response to my client that includes the following points," or I'll have started a particular email, and I'm like, "You know, I just don't have the time to word this professionally." So let me cut and paste it, and I'll say, "Just reword this professionally and in my voice." So you can train your little ChatGPT AI bot to have your voice in it. And so I use it constantly for crafting professional emails and basically doing a lot of web writing that I might have to do. If I want to craft my bio, I need to create a nice bulleted course list here and that sort of thing. I'll say, "Go to this webpage and tell me what are the major points, what are the summary points of this particular course that I can then utilize." So it's just training your robot, like training your dragon, is really a wonderful thing. 12:58 - Tom (Guest) Cool. Well, I also have two favorite AI tools, both of which are parallel to the ones that you just recommended. You're a paid user for ChatGPT. I am a Gemini fan myself. Gemini is the Google-powered version of OpenAI's ChatGPT. You do need to pay for it, but if you have a Google Workspace account, like I just talked about a few minutes ago, that I use to get more drive space and synchronize all of my emails and all of my devices, you also get access to Gemini. I've been using it very heavily for the past three, four months or so. And what do you use it for? What sorts of things? I use it professionally and personally. I ask it all kinds of questions, looking for statistics or data, potential voiceover leads. And what happened was, a few months ago, I'm here in New York City. I was invited by a Google Wix co-production talking about Google Gemini and then how to use Google Gemini to write blogs in Wix—not necessarily write them for you, but like to just kind of help you come up with ideas. 14:08 Spark ideas, maybe give you some outlines, and then you can put your own creative flair and writing style in it. I will give a quick AI prompt tip. Two things. Number one, always tell your AI who they are before you ask the question. So like, if you have a question about social media, you always say, "You are a social media expert." Then you ask the question. I don't pretend to understand how any of this works, but I do know that if you kind of put them in the, for lack of a better term, "frame of mind," it will give you more accurate answers. 14:43 - Anne (Host) Give me a more professional answer, give me a friendlier, give me more conversational. Yeah, you can absolutely, and... 14:50 - Tom (Guest) Oh, I refine them constantly. What's nice about Gemini is on the left side, it has a link to every single conversation that I've had, and I refer back to them regularly. The other tip is always say please and thank you. For some weird reason, they have noticed that—and this may be a little scary—that the nicer you are when you're asking questions, the better quality you're going to get. I know that's a little creepy. 15:15 - Anne (Host) Well, yeah, you don't want to be angry. I mean, a lot of times people are like, "No, that's the wrong, you stupid idiot." You know what I mean. You should not talk to Alexa that way either, by the way. Just saying. 15:24 - Tom (Guest) Right, no, you don't want to do that either. 15:25 - Anne (Host) No, because you want them to treat you right. 15:57 - Tom (Guest) I believe there are different tiers, like there are with a lot of these programs. I just started my affiliate partnership with them, so I'm exploring all the wonderful things that it can do, but Warmy.io—that's my other favorite AI tool. Wow. 16:07 - Anne (Host) I've got one more. 16:08 - Tom (Guest) I've got one more that I use, and that's Podium. For a long time... 16:11 - Anne (Host) I've used Podium for a good year or two now, I think. Podium takes my VO BOSS podcasts and it crafts out my notes, it crafts out my show notes, it crafts out takeaways, and I found that that works the best. I mean, I can put anything into ChatGPT, but the cool thing about Podium is I can feed it an MP3. So I can take a final MP3 of my episode and I can say, "Craft out 10 takeaways from this." And ultimately I do have to go through everything. I think it's always advisable, no matter what. 16:39 If you're working with AI, you always have to go through it. You always need the human touch, right? You need to like... sometimes it'll come up with some weird things, but for the most part, it does the best summaries, and it's the only one that I have that will take an MP3 or a video and transcribe it, and then it can create a blog out of it as well, which is super powerful, because once you can get from there to the blog, then you can tweak the blog. So it really has done a lot to help me. And so that's Podium, and yes, I'm an affiliate of Podium too. 17:08 So, guys, BOSSES out there, if you find tools that you like, you can always create a little affiliate membership with that, because, I mean, even if it's a few cents a month, it's a few cents a month, and I have people who follow me that I don't steer them wrong. I'm not going to be an affiliate of a product that I don't love and that I wouldn't recommend. And so that's the way I really feel that I've gotten people who follow me that trust my recommendations and these tools that Tom and I love. I mean, we recommend them wholeheartedly. It's not something because affiliate memberships don't, I don't think, make you enough money to... you know. I mean, I'm not just going to sign up for everything and become an affiliate. 17:42 It's only going to be the stuff that I absolutely love and the stuff that I'm going to talk about. And I actually got a little key fob the other day so that people can scan the key fob, and I can become an affiliate of that, so that they can scan the key fob and go get all my contact information, go to every website that I have, and it's really a lot of fun, and I'll be testing that out at VO Atlanta, so that's going to be really cool too. So all these tools that Tom and I are talking about are stuff that we've tested and stuff that we recommend. And so, BOSSES, that's another part of your income journey really, is thinking about products you love and maybe thinking about becoming affiliates of them. Any other tools, Tom, and I've got one more that I'm going to talk about that I love. 18:21 - Tom (Guest) It's funny because I wanted to... 18:23 - Anne (Host) It might be the same one. 18:23 - Tom (Guest) Well, I wanted to say that we are recording this right now using a fabulous tool called Riverside. Yes, and I've been guest hosting on the VO BOSS for a couple of years now, and she's been using Riverside, and I think it's a fantastic program. The one that I use when I have guests, when I am doing recorded video chats, is I use StreamYard. 18:43 - Speaker 2 (Announcement) They're both very similar. 18:44 - Tom (Guest) They have their own sets of bells and whistles. Both of them are fantastic. So if you're looking to start a podcast or if you just want to record conversations, Riverside or StreamYard—both of them are fantastic. 18:55 - Anne (Host) And here's one that I think we both have in common, Tom, I know that you use it, and it is... it is my graphic wonder, Canva. 19:03 - Speaker 2 (Announcement) Ah, Canva! I love Canva. 19:04 - Anne (Host) Canva changed the game, I'll tell you what. And I'm not saying that I'm a graphic artist, because nothing would ever replace my web designer, because my web designer is an amazing graphic artist. There's something about being able to see and visualize graphics and where they go and putting them together and making them look good. But if you're just a beginner and you need to do a few social media graphics, you need to do certain things like remove a background. You cannot go wrong with Canva. I've been using Canva for years. It is an absolute favorite tool of mine. 19:33 - Tom (Guest) I use it constantly. I mean, for those of you who have watched any of my how-to videos or have been in a workshop with me where I'm doing a presentation, I use Canva, I'm pretty sure. 19:43 - Anne (Host) Anne, you also have the... 19:44 - Anne (Host) Canva Pro. You have the paid version, Canva Pro. I do. 19:48 - Tom (Guest) So do I. I mean, it's got so many functions. You'd be shocked at the amount of things that it can make. I mean, I primarily use it for my how-to videos and presentations, but I also use it for making thumbnails for my YouTube videos. 20:01 - Anne (Host) Social media graphics. 20:03 - Tom (Guest) Yep, it's got a great library of content, and you can upload all of your content as well. 20:07 - Anne (Host) And also, I'm going to give myself one other plug. 20:09 - Tom (Guest) I'm going to give myself one other plug. There are a bunch of apps that you can have called up on the left side of your Canva. There is one which is to add an AI voice to your presentations, and one of my AI voices is one of those voices. So, yes, you could actually click on that. You could have me voicing your content. 20:27 - Anne (Host) Tom, I'm going to add you to my next presentation. I'm going to add Tom Dheere voice to my next presentation. But that's awesome. I love Canva and the Canva Pro. And remember, Tom, back in the day when you were creating, let's say, a website or a social media graphic and you would subscribe to these places where you could buy the rights to the graphics? Because you need to be legal about these things. You can't just be stealing graphics and downloading graphics. Canva has a great—and the Canva Pro version has a great—amount of graphics that you can use that are built within it and licensed. So you don't have to pay for another tool to get your graphics. So you can get professional graphics. If you need, like a studio graphic to put in the background of one of your social media posts, you can download it from Canva, and the license is there, and you're clear. 21:13 - Tom (Guest) Yeah, what's very interesting is that you can just run searches in their library to find graphics and stuff like that. And then, if you have the Canva Pro account—I don't know if you've noticed this, Anne—is when you click on stuff and you use it, it'll say, "You just saved this amount of money." 21:27 - Anne (Host) Oh, yeah, right. 21:28 - Tom (Guest) Right, because if you didn't have a Canva Pro account, you would have had to pay à la carte for all of these graphics, but as part of the Canva annual fee, you can get access to all of those graphics for free, and you are using them legally and lawfully. 21:40 - Anne (Host) Yeah, I love it. I love it. I love knowing that I'm using them legally and lawfully, because that used to be a worry for me. I mean, I used to be like, "Oh my God," and each graphic I would pay. Even sometimes I'd go to those websites. I think I had an Envato Elements account that, you know, I could go and get the graphics and use those for my social media. And it's just nice because it's built into Canva already, and everything that you use these days has AI built into it. 22:04 Guys, there's really not much that I think you're going to be using tool-wise that isn't going to have some sort of AI built into it. So, again, it's one of those things where I know we need to be careful of it for our voices, and we need to make sure that we're getting compensated. Make sure that any tool that you're using that has AI built into it, that you're within the confines of your own ethical thoughts and what you think is right and fair compensation. And, Tom, you're getting paid for that voice that you have in the middle of Canva, so that's good. And so tools that are ethically sourced, right, that are using AI, I think it's just going to be so embedded into a lot of our tools these days that we're not even going to notice anymore, and it's going to be like... you know, I always tell people with Voice over IP, back in the day I used to install Voice over IP phone systems, and people were like, "Oh no, it'll never work." 22:52 But honestly, that's all we use these days. There's not one phone call you make that isn't going over an internet or a network, a data line, and there are no more POTS lines that are installed. Back in the day, they were Plain Old Telephone POTS lines, P-O-T-S. And so nowadays, all of your communication goes over data lines, and that is Voice over IP. Really, same thing with AI. It's going to be embedded in just about everything that we do. So just be careful and be thoughtful. But these tools are something that I can't live without now. I mean, really. 23:23 - Tom (Guest) Me too. I don't know where I'd be without Canva and all the tools we just talked about today. 23:27 - Anne (Host) I don't know where I would be without my Alexa telling me how many ounces are in a tablespoon or how many... you know, when I need to do some simple conversion. I mean, we're talking like everyday life. So yeah, these are just some of our favorite tools. Tom, I'd love to do another episode in a few months from now to see if we've come up with any other favorite tools. 23:44 But I love sharing tech, geeky gadgets, because you're kind of a tech girl. I think we've come up with a really great list, and, guys, we'll list all of that in the show notes for you today. And thank you so much, Tom, for yet another wonderful, enlightening episode. 23:59 - Tom (Guest) Thank you, always glad to be here. 24:01 - Anne (Host) Big shout out to our sponsor, IPDTL, which I use every single day, by the way, guys. IPDTL, I use for all of my student communications. I love it. It's wonderful, people can record, it's super easy, and you can find out more at IPDTL.com. Guys, have an amazing week, and we'll see you next week. Bye. 24:21 - Speaker 2 (Announcement) Join us next week for another edition of VO BOSS with your host, Anne Ganguzza, and take your business to the next level. Sign up for our mailing list at voboss.com and receive exclusive content, industry-revolutionizing tips and strategies, and new ways to rock your business like a3 BOSS. Redistribution with permission. Coast-to-coast connectivity via4 IPDTL.

Krithika Shankarraman was the first marketing hire at OpenAI and Stripe and led marketing at Retool. At OpenAI, she established marketing foundations for ChatGPT for consumers and enterprises, as well as their developer API platform. While at Stripe, she spent over eight years building and scaling their marketing function from scratch. An engineer turned marketer, Krithika brings a uniquely analytical approach to marketing. She currently serves as Entrepreneur in Residence at Thrive Capital, where she helps portfolio companies on all things marketing.What you will learn:1. Why do most marketing playbooks often fail, and what's a better way?2. Which marketing lever should I pull first?3. Why is trying to be better than competitors usually a losing strategy?4. How do I craft positioning that actually converts?5. What makes messaging stick with developers, enterprises, and consumers?6. What pricing experiments actually move revenue?7. What is working at OpenAI really like?8. Why does consistency and quality matter more than speed?—Brought to you by:Eppo — Run reliable, impactful experimentsAirtable ProductCentral—Launch to new heights with a unified system for product developmentLinkedIn Ads—Reach professionals and drive results for your business—Where to find Krithika Shankarraman:• X: https://x.com/krithix• LinkedIn: https://www.linkedin.com/in/krithix/• Website: https://krithix.com/—Where to find Lenny:• Newsletter: https://www.lennysnewsletter.com• X: https://twitter.com/lennysan• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/—In this episode, we cover:(00:00) Introduction to Krithika(04:22) Early marketing lessons from OpenAI(11:17) Diagnosing marketing needs(15:06) The DATE framework and why being cheaper is a race to the bottom(17:11) Marketing strategies at Retool(22:29) Insights from marketing at Stripe(32:33) The importance of consistent marketing communication(39:55) Criteria for hiring a marketing expert(41:43) “Capital M” vs. “lowercase m” marketing(43:05) ChatGPT vs. Claude: market dominance(45:31) The future of AI and its societal impact(47:09) Work-life balance(48:41) Transitioning to Thrive(52:35) Career advice for marketers(55:00) The importance of taste and creativity in the AI era(01:00:04) AI product pricing(01:03:21) AI tools in marketing(01:05:17) Failure corner(01:08:46) Lightning round and final thoughts—Referenced:• OpenAI: https://openai.com/• Stripe: https://stripe.com/• Retool: https://retool.com/• Dropbox: https://www.dropbox.com/• Sam Altman talks about his business model: https://www.youtube.com/watch?v=pLnyjxgFxew• The art and science of pricing | Madhavan Ramanujam (Monetizing Innovation, Simon-Kucher): https://www.lennysnewsletter.com/p/the-art-and-science-of-pricing-madhavan• Pricing your SaaS product: https://www.lennysnewsletter.com/p/saas-pricing-strategy• Netflix: https://www.netflix.com/• Stripe Connect: https://stripe.com/connect• John Collison on X: https://x.com/collision• Patrick Collison on X: https://x.com/patrickc• Cristina Cordova on LinkedIn: https://www.linkedin.com/in/cristinajcordova/• Hackpad: https://en.wikipedia.org/wiki/Hackpad• Building Wiz: the fastest-growing startup in history | Raaz Herzberg (CMO and VP Product Strategy): https://www.lennysnewsletter.com/p/building-wiz-raaz-herzberg• Wiz: https://www.wiz.io/• Thrive Capital: https://thrivecap.com/• Brian Chesky's new playbook: https://www.lennysnewsletter.com/p/brian-cheskys-contrarian-approach• Claude: https://claude.ai/new• ChatGPT: https://chatgpt.com/• Lessons from scaling Stripe | Claire Hughes Johnson (former COO of Stripe): https://www.lennysnewsletter.com/p/lessons-from-scaling-stripe-tactics• Databricks: https://www.databricks.com/• Everyone's an engineer now: Inside v0's mission to create a hundred million builders | Guillermo Rauch (founder and CEO of Vercel, creators of v0 and Next.js): https://www.lennysnewsletter.com/p/everyones-an-engineer-now-guillermo-rauch• Tobi Lütke's leadership playbook: Playing infinite games, operating from first principles, and maximizing human potential (founder and CEO of Shopify): https://www.lennysnewsletter.com/p/tobi-lutkes-leadership-playbook• OpenAI's CPO on how AI changes must-have skills, moats, coding, startup playbooks, more | Kevin Weil (CPO at OpenAI, ex-Instagram, Twitter): https://www.lennysnewsletter.com/p/kevin-weil-open-ai• April Dunford on product positioning, segmentation, and optimizing your sales process: https://www.lennysnewsletter.com/p/april-dunford-on-product-positioning• A step-by-step guide to crafting a sales pitch that wins | April Dunford (author of Obviously Awesome and Sales Pitch): https://www.lennysnewsletter.com/p/a-step-by-step-guide-to-crafting• Severance on AppleTV+: https://tv.apple.com/us/show/severance/• Granola: https://www.granola.ai/• Some people think AI writing has a tell—the em dash. Writers disagree: https://www.washingtonpost.com/technology/2025/04/09/ai-em-dash-writing-punctuation-chatgpt/—Recommended books:• Obviously Awesome: How to Nail Product Positioning So Customers Get It, Buy It, Love It: https://www.amazon.com/Obviously-Awesome-Product-Positioning-Customers/dp/1999023005• Circe: https://www.amazon.com/Circe-Madeline-Miller/dp/0316556327/—Production and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com.—Lenny may be an investor in the companies discussed. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.lennysnewsletter.com/subscribe

Logan sits down with Jeffrey Katzenberg, Hollywood legend and co-founder of DreamWorks, and Sujay Jaswa, former CFO of Dropbox - together, the duo behind WndrCo. They talk about building enduring companies, bridging tech and media, and what makes a great CEO partnership. The conversation also touches on storytelling as a business superpower and lessons from scaling at different stages. Whether you're a founder or a media nerd, there's something here for you. (00:00) Intro (04:26) The Genesis of the Partnership (13:06) Building and Investing in Companies (20:27) The Team and Their Roles (26:52) Decision-Making Process (33:25) Balancing Dreams and Skepticism (35:06) The Dynamics of Partnerships (37:25) Transitioning to Tech (38:45) Cultural Differences in Industries (41:26) The Value of Failure and Success (44:37) Excitement in Emerging Technologies (48:23) The Venture Capital Game (56:42) The Dropbox Talent Network (01:01:20) AI's Impact on Media and Creativity (01:06:18) Transitioning to CG Animation at DreamWorks (01:08:39) Embracing Change in the Intelligence Revolution (01:11:52) The Role of AI in Enhancing Productivity (01:14:11) Building a Consumer Cybersecurity Business (01:23:49) The Mission to Protect Children Online (01:35:17) Reflections on Partnership and Innovation Executive Producer: Rashad Assir Producer: Leah Clapper Mixing and editing: Justin Hrabovsky Check out Unsupervised Learning, Redpoint's AI Podcast: https://www.youtube.com/@UCUl-s_Vp-Kkk_XVyDylNwLA

Abby Brennan joined us on The Modern People Leader. We discussed the power of ONA as the “shadow org chart,” how it reveals hidden influencers, and why it may be key to building smarter, more connected teams in the age of AI.---- Sponsor Links:

Mayur Kamat is the chief product officer at N26—a $9 billion neobank serving over 7 million customers in 25 countries—where he leads product, design, data, and research. Prior to N26, Mayur was Head of Product at Binance, growing the crypto exchange to a peak $400 billion valuation. Earlier in his career, he built and scaled products at Google (Gmail Mobile, Hangouts), Microsoft, and travel unicorn Agoda.Learn:1. How to find and focus on the highest-leverage problems2. Why you shouldn't optimize for compensation early in your career3. Why you should optimize for strengths, not weaknesses4. Why you need to decide if you truly want the C-suite path5. Why working at a fintech company creates exceptional PMs6. Strategy = hypothesis × experimentation velocity7. Small, fast wins compound faster than big, slow bets—Brought to you by:• WorkOS—Modern identity platform for B2B SaaS, free up to 1 million MAUs• Paragon—Ship every SaaS integration your customers want• Vanta—Automate compliance. Simplify security.—Where to find Mayur Kamat:• X: https://x.com/5degreez• LinkedIn: https://www.linkedin.com/in/mayur/—Where to find Lenny:• Newsletter: https://www.lennysnewsletter.com• X: https://twitter.com/lennysan• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/—In this episode, we cover:(00:00) Introduction and Mayur's background(04:49) Working at Binance: An inside look(18:18) Career advice for product managers(27:00) PM career paths(33:58) Understanding fintech customers(36:00) Understanding your strengths(44:46) Creating a culture of experimentation(51:14) Hiring and developing top talent(54:50) Building a diverse product portfolio(57:08) Working in high talent density areas(59:43) Personal and professional balance(01:06:32) High-leverage opportunities and decision making(01:14:28) AI tools in the workplace(01:19:14) Failure corner(01:25:11) Lightning round and final thoughts—Referenced:• Binance: https://www.binance.us/• Google: https://about.google/• Microsoft: https://www.microsoft.com/• Agoda: https://www.agoda.com• N26: https://n26.com/• Which companies accelerate PM careers most: https://www.lennysnewsletter.com/p/which-companies-accelerate-your-pm• Which companies produce the best product managers: https://www.lennysnewsletter.com/p/which-companies-produce-the-best• Bezos Says Work-Life Balance is a “Debilitating” Phrase: https://www.investopedia.com/news/bezos-says-worklife-balance-debilitating-phrase/• Maslow's Hierarchy of Needs: https://www.simplypsychology.org/maslow.html• PayPal Mafia: https://en.wikipedia.org/wiki/PayPal_Mafia• Changpeng Zhao on LinkedIn: https://www.linkedin.com/in/cpzhao/• Ray Dalio on LinkedIn: https://www.linkedin.com/in/raydalio/• Porter's five forces: https://en.wikipedia.org/wiki/Porter%27s_five_forces_analysis• Jonathan Rosenberg on X: https://x.com/jjrosenberg• Aura: https://buy.aura.com/• Intercom: https://www.intercom.com/• Palantir: https://www.palantir.com/• Revolut: https://www.revolut.com/• Chime: https://www.chime.com/• Stripe: https://stripe.com/• Dropbox: https://www.dropbox.com/• Alex Algard on LinkedIn: https://www.linkedin.com/in/alexalgard• Hiya: https://www.hiya.com/• Brian Chesky's new playbook: https://www.lennysnewsletter.com/p/brian-cheskys-contrarian-approach• Gemini: https://gemini.google.com/app• Writer: https://writer.com/• Google Hangouts: https://en.wikipedia.org/wiki/Google_Hangouts• Sundar Pichai on LinkedIn: https://www.linkedin.com/in/sundarpichai/• Google Meet: https://meet.google.com/landing• House on Hulu: https://www.hulu.com/series/ef39603f-eb90-4248-8237-f6168d7c1be1• Big Bang Theory on Hulu: https://www.hulu.com/series/9bde5aeb-5297-4290-b173-19a4d59cc11d• Adolescence on Netflix: https://www.netflix.com/title/81756069• The White Lotus on HBO: https://www.hbo.com/the-white-lotus• Robinhood: https://robinhood.com/us/en/• Nikita Bier's post on X about Bible Chat: https://x.com/nikitabier/status/1915252215507210349• Bible Chat: https://apps.apple.com/us/app/bible-chat-daily-devotional/id6448849666?mt=8• Suno: https://suno.com/home• Disfrutar: https://www.disfrutarbarcelona.com/—Recommended books:• StrengthsFinder 2.0: https://www.amazon.com/StrengthsFinder-2-0-Tom-Rath/dp/159562015X• The 5 Types of Wealth: A Transformative Guide to Design Your Dream Life: https://www.amazon.com/Types-Wealth-Transformative-Guide-Design/dp/059372318X—Production and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com.—Lenny may be an investor in the companies discussed. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.lennysnewsletter.com/subscribe

Are you building your workplace culture intentionally, or allowing it to form by default? This question lies at the heart of effective leadership, yet few leaders truly understand how their everyday decisions silently shape what it feels like to work in their organizations.Culture isn't the aspirational language hanging on your office walls. It's the unspoken rules that govern how decisions get made, how people treat each other, and how your team functions when no one's watching. As we explore in this episode, we get the behavior we role model, celebrate, and perhaps most critically—the behavior we tolerate. When leaders say they value transparency but withhold information, or claim to support work-life balance while sending midnight emails, they create environments of mistrust where actions and words don't align.Margaret Graziano, bestselling author of "Ignite Culture," brings powerful insights from decades of experience in organizational leadership. Her observation that "people join companies for the mission but stay or leave based on the culture" captures why intentional culture-building matters more than ever in today's competitive landscape. We dig deep into her concept of conscious leadership—creating environments where people feel seen, safe, valued, and empowered—and why this approach transforms both individual performance and organizational outcomes.One particularly transformative distinction we explore is building "accountability without blame." In toxic workplaces, accountability feels like punishment. In thriving cultures, it's an act of respect—a way of saying, "I believe in you, and I know you're capable of this standard." This shift from fear to empowerment fundamentally changes how people show up, speak up, and step up.If your leadership energy became the blueprint for your culture, would you be proud of the result? Would people feel they truly matter? The culture you create is a direct reflection of the clarity, consistency, and courage you bring each day. It requires continuous attention—not a set-and-forget approach, but an ongoing commitment to embodying the values you wish to see throughout your organization. Listen now to discover how to lead culture by design ratSend us a textSupport the show✅ Follow The Leadership Project on your favourite podcast platform and listen to a new episode every week!

Join me as I chat with Steph Smith to discusses startup opportunities in the AI era, focusing on both AI-enabled ideas and tech-agnostic concepts that remain valuable despite technological disruption. She presents detailed concepts for personal data dashboards, health data integration platforms, and AI-enhanced dating apps, explaining how these ideas address existing market gaps and could be monetized **$5,000 GREG'S LETTER GIVEAWAY (sponsored by Beehiiv)** - No purchase necessary - Open worldwide 18+ (void FL, NY, Quebec, Italy, Spain, Brazil & where prohibited) - How to enter: 1️⃣ Subscribe at http://gregisenberg.com/ 2️⃣ Reply to the welcome email with “Entering the $5K giveaway” (one per person) 3️⃣ **Like the YouTube video and comment what you'd do with the $5k** - Entry window: 19 May 2025 → 26 May 2025 (ET) - Winner chosen at random and emailed on 28 May 2025; must claim within 48 h - Prize: $5,000 USD via PayPal or wire or what the sponsor chooses - Odds depend on entries. Taxes = winner's responsibility. - Not sponsored by YouTube or any social platform. **Full Official Rules:** https://docs.google.com/document/d/1KSkNYH3lryT9GEXTaFkRYAQaYyla0C-YcXP0IDkNw2Y/edit?usp=sharing Timestamps: 00:00 - Intro 03:01 - Startup Idea 1: Open Pages Creator 11:16 - Startup Idea 2: Lead Magnet Creator 14:26 - Startup Idea 3: Integrated Health Dashboard 21:59 - Startup Idea 4: Directory GPTs 24:54 - Startup Idea 5: AI-Powered Dating App Key Points: • Open Pages: Creating customizable personal data dashboards that display lifestyle metrics (fitness, habits, hobbies) • Health Data Integration: A platform that centralizes health information from various sources (CGMs, wearables, medical records) with AI analysis • Directory GPTs: Converting existing web directories into custom GPTs for personalized recommendations • AI-Powered Dating: Dating apps that match based on compatibility metrics beyond appearance using AI analysis LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/ BoringMarketing — Vibe Marketing for Sale: thevibemarketer.com Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.startupempire.co FIND ME ON SOCIAL X/Twitter: https://twitter.com/gregisenberg Instagram: https://instagram.com/gregisenberg/ LinkedIn: https://www.linkedin.com/in/gisenberg/ FIND STEPH ON SOCIAL X/Twitter: https://x.com/stephsmithio Internet Pipes:https://internetpipes.com/ Surfer Diary: http://surferdiary.com/stats .

What if the workplace friction you face daily isn't just “how things are” but something you can change? In this eye-opening conversation, Margaret Graziano—bestselling author of Ignite Culture—shares how most dysfunction at work is created, not inevitable. Drawing from decades of experience and research in neuroscience and organizational development, Margie empowers us to stop pointing fingers and start looking within.Science shows that 75% of employees experience high stress, much of it due to interpersonal conflict. When triggered, our brain's executive function shuts down, leading to poor decisions. Margie introduces a powerful formula—Performance = Potential - Interference—revealing that removing emotional and relational blockers is just as important as building skills or talent.This episode delivers practical tools like the SCULPT method to shift from reaction to response and strategies for team alignment. Whether you're a leader or team member, Margie's insights offer a roadmap to building healthy, high-performing cultures—starting with one powerful question: What role am I playing in the problems I see?

Jessica Zwaan joined us again on The Modern People Leader to unpack how to structure a people ops as a product team. She shared four ways to build an HR squad, how to use a spider diagram for squad design, and why it's smart to pilot just one squad first.---- Sponsor Links:

John Quinn is joined by Michael Barlow, Managing Partner and Founding Member of Quinn Emanuel's Wilmington, Delaware office.  They discuss the evolving state of Delaware corporate law and the legislative response to growing dissatisfaction among corporations over the recent legal treatment of conflicted transactions.  Traditionally, Delaware law has deferred in general to corporate decision-making under the business judgment rule, but rigorously reviewed transactions involving conflicts of interest—particularly those involving controlling shareholders—under an “entire fairness review.”  Entire fairness reviews are fact-intensive and include scrutinizing both the process and terms of the transaction, making early dismissal of claims rare.  In response, Delaware courts developed a safe harbor called the “MFW” framework.  The “MFW” framework involved approval by a special committee of disinterested directors and the minority shareholders.  Still, even under the MFW framework, motions to dismiss were granted in fewer than 40% of cases, leading to frustration among deal planners.Despite these odds, a Quinn Emanuel team led by Michael recently won a rare complete dismissal of an entire fairness case on behalf of Fidelity National Financial, Inc.  In that case, the court ruled that there were no alleged facts that could support the conclusion that the preferred stock transaction at issue was unfair. Frustration among corporate deal planners with what was perceived as activist judicial decisions creating uncertainty (e.g., as to what was a “controlling stockholder,” among other things) has recently led to Tesla, Dropbox and other corporations to express their intent to leave Delaware as their state of incorporation.  “DExit,” is the term coined to describe this trend.  To address these concerns, Delaware enacted Senate Bill 21, a bipartisan effort to clarify and narrow the standards for conflicted transactions.  The legislation provides clearer definitions of controlling stockholders and establishes safe harbors for dismissing cases early if certain procedural protections are followed.  It also reforms the state's books-and-records statute (Section 220) by limiting the scope of pre-suit corporate document demands.  The next few years will test how effectively the new legislation meets the corporate world's demand for greater legal certainty.  Finally, Michael believes that Delaware will continue to lead the nation in corporate law due to its unparalleled legal infrastructure and judicial expertise. Podcast Link: Law-disrupted.fmHost: John B. Quinn Producer: Alexis HydeMusic and Editing by: Alexander Rossi

What if the secret to exceptional customer experience isn't found in customer-facing strategies at all, but in how you treat your own team? This powerful question frames our exploration with Lynn Daniel, CEO of The Daniel Group, who has achieved something remarkable in an industry known for turnover: a team that not only stays but thrives."If you're not listening to your people, they'll find the exit, just like customers do." Lynn's wisdom cuts straight to the heart of effective leadership. While companies obsess over customer feedback, they often neglect using those same listening skills with their employees. Lynn's managers are trained listeners who approach team members with genuine curiosity and support. When someone faces personal challenges, even something as serious as cancer, they aren't sidelined—they're supported. This creates the foundation of loyalty that translates directly to customer experience.Lynn's approach to hiring illuminates another crucial insight: "You can't just hire for skills; you have to hire for culture fit." He seeks collaborators who align with the mission and bring positive energy to the team. For Lynn, culture isn't an abstract concept or a poster on a wall; it's the lived experience of how people treat each other daily. This extends to his leadership style, captured in his philosophy: "If I have to manage your time, you shouldn't be working here." This trust-based approach fosters ownership, empowerment, and ultimately, results. When employees feel properly enabled and trusted, they take initiative without being asked.What small change could you make today to build a workplace where people choose to stay because they feel seen, supported, and inspired? When you lead with purpose and empathy, people don't just remember—they stay. Subscribe to The Leadership Project for more insights on creating cultures where both employees and customers experience true loyalty and connection.Send us a textSupport the show✅ Follow The Leadership Project on your favourite podcast platform and listen to a new episode every week!

Join me as I chat with the Boring Marketer about building efficient marketing workflows using N8N and AI tools. Boring Marketer demonstrates how to use Claude AI with custom MCP integrations to automate keyword research, identify content gaps, and generate comprehensive marketing assets across multiple platforms. The approach focuses on simplifying complex marketing tasks through automation to free up time for more strategic work. Get ideas, tools, and tactics to 10x your marketing: https://www.skool.com/the-vibe-marketers Episode Timestamps: 00:00 - Intro 01:09 - Explanation of Vibe Marketing 04:12 - Automating keyword research 10:06 - MCP integration with keyword tools 15:41 - Analysis of search results and content gaps 20:33 - Creating automated content briefs 22:13 - Generating complete blog posts with proper brand voice 26:49 - MCP Explained 28:38 - Creating social media content from the same workflow 30:39 - Discussion of human review in the automation process 35:02 - Conclusion and the future of marketing Key Points: • Simple workflows in N8N can be more powerful than complex ones for marketing automation • Using Claude AI with MCP integrations to automate keyword research and content creation • Creating comprehensive content strategies based on keyword gaps in the market • Automating multi-format content creation (blog posts, social media threads, images) from a single workflow LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/ BoringMarketing — Vibe Marketing for Sale: http://boringmarketing.com/ Startup Empire - a membership for builders who want to build cash-flowing businesses [https://www.startupempire.co](https://www.startupempire.co/) FIND ME ON SOCIAL X/Twitter: https://twitter.com/gregisenberg Instagram: https://instagram.com/gregisenberg/ LinkedIn: https://www.linkedin.com/in/gisenberg/ FIND THE BORING MARKETER ON SOCIAL X/Twitter: https://x.com/boringmarketer LinkedIn: https://www.linkedin.com/in/jadickerson/

Join me as I chat with Jonathan Courtney to discuss how AI tools are transforming business operations, allowing small companies to achieve the output of much larger teams. We explore practical applications like content research, ad creation, and workflow automation, while emphasizing that founders should personally master these tools rather than immediately delegating. Episode Timestamps: 00:00 - Intro 04:17 - AI Tools Inflection Point 09:44 - Building an Audience with AI 15:06 - The Role of the Human Editor 16:26 - Taste and Intuition in AI 18:36 - Execution with AI Tools 22:06 - Vibe Marketing 24:12 - Best Way to Learn how to use AI Tools 29:12 - The Future of AI Costs 30:14 - Mastering AI Tools 34:31 - Startup Idea: AI Automation Agency 40:14- AI is a Tool, use it Key Points: • AI tools like ChatGPT, Claude, and specialized platforms can dramatically increase productivity, giving small businesses the output capacity of much larger teams • Business leaders should personally learn AI tools before delegating to their team, mapping repetitive tasks that can be automated • There's currently an "arbitrage opportunity" with AI tools being relatively inexpensive while delivering significant value • Content creation, research, and ad generation are key areas where AI can replace manual processes LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/ BoringMarketing — Vibe Marketing for Sale: http://boringmarketing.com/ Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.startupempire.co FIND ME ON SOCIAL X/Twitter: https://twitter.com/gregisenberg Instagram: https://instagram.com/gregisenberg/ LinkedIn: https://www.linkedin.com/in/gisenberg/ FIND JONATHAN ON SOCIAL X/Twitter: https://twitter.com/Jicecream LinkedIn: https://www.linkedin.com/in/jonathan-courtney-4510644b/ AJ&Smart: https://ajsmart.com

Bryan Power, Head of People at Nextdoor, joined us on The Modern People Leader. We talked about how the company is navigating its “third era” under the return of co-founder Nirav Tolia. We explored “The Founders Mentality”, embracing an owner's mindset, and Nextdoor's AI bootcamp.---- Sponsor Links:

The secret to building customer loyalty might be hiding in plain sight—within your own team. In this fascinating conversation with Lynn Daniel, founder and CEO of The Daniel Group, we uncover the powerful connection between remarkable customer experiences and dedicated employees who stay for decades.Lynn's story begins with a resourceful decision in the early 2000s to create a remote work environment long before it became mainstream. What started as a financial necessity evolved into a strategic advantage, revealing that when people are trusted rather than monitored, they respond with loyalty and exceptional performance. Through authentic stories and practical wisdom, Lynn shares how genuine empathy, cultural alignment, and respectful leadership have created an environment where people genuinely want to stay.The conversation explores several game-changing approaches to leadership, including "episodic coaching" that replaces ineffective annual reviews with immediate, context-rich feedback. Lynn's refreshing philosophy—"I'm far more interested in having you beg forgiveness than ask permission"—demonstrates how empowerment and trust become the bedrock of organizational resilience. His three-part mission of having fun, making money, and creating positive impact for clients provides a simple but powerful framework for meaningful work.Whether you're struggling with high turnover or simply want to create a more engaged workplace, Lynn's insights reveal that the fundamental human desires to feel seen, heard, and valued lie at the heart of both employee loyalty and customer satisfaction. The leadership principles shared go beyond theory—they've been tested through economic ups and downs, proving that values-driven leadership isn't just compassionate, it's competitively advantageous.

Hoy ademas de hablar de Tulsi Gabbard, tocamos el tema seguridad en relación a las contraseñas, ademas; Llega a Argentina una nueva edición de los ESET Security Days; Samsung S25 Edge, comunicado oficial, y como todos los días les solicitamos sus comentarios. Llega a Argentina una nueva edición de los ESET Security Days https://infosertecla.com/2025/05/08/evento-llega-a-argentina-una-nueva-edicion-de-los-eset-security-days/ Instagram Threads recibirá anuncios de video https://techcrunch.com/2025/05/08/instagram-threads-is-getting-video-ads/ El presidente de Microsoft afirma que los empleados tienen prohibido usar la aplicación DeepSeek https://techcrunch.com/2025/05/08/microsoft-employees-are-banned-from-using-deepseek-app-president-says/ Samsung S25 Edge, comunicado oficial https://news.samsung.com/global/beyond-slim-discover-unprecedented-innovation-with-galaxy-s25-edge Los nuevos teléfonos Xperia de Sony finalmente llegarán este mes https://phandroid.com/2025/05/08/sonys-new-xperia-phones-are-finally-arriving-this-month/ La directora de inteligencia estadounidense, Tulsi Gabbard, reutilizó la misma contraseña débil en Gmail, Dropbox y LinkedIn https://www.techspot.com/news/107845-us-intelligence-director-tulsi-gabbard-reused-same-weak.html? Video del día en las redes ESPERAMOS TUS COMENTARIOS...

What drives people to perform at their highest level? Contrary to popular belief, it's rarely money or status. During this thought-provoking solo episode, I reflect on my transformative conversation with Dan Johnson, who built a non-profit organization with over 10,000 dedicated volunteers. His powerful insight? When you lead with genuine humility and humanity, people will walk through fire for you.At the heart of true motivation lie three fundamental pillars: purpose, ownership, and mastery. Purpose goes beyond lofty organizational visions to connect daily tasks with meaningful outcomes. Ownership transforms people from passive task-completers into active co-creators who drive results. Mastery addresses our innate desire for growth and skill development in areas that matter.Yet beneath these pillars runs something even more profound – our deeply human need to feel seen, heard, valued, and connected to something larger than ourselves. As leaders, we have the privilege of satisfying these needs through simple but powerful daily actions: giving the gift of purpose through context and meaning, presence through undivided attention, trust through empowerment, and growth through development opportunities.This approach aligns perfectly with established psychological frameworks like William Glasser's Choice Theory and Abraham Maslow's hierarchy of needs, confirming that true leadership isn't about control but connection. When we prioritize people before processes, purpose before policies, and meaning before metrics, we don't just get good work – we inspire extraordinary performance.What gift will you give your people today? Subscribe to the Leadership Project on YouTube and follow us on social media as we continue our journey to learn together and lead together.Send us a textSupport the show✅ Follow The Leadership Project on your favourite podcast platform and listen to a new episode every week!

I share one of my techniques to get significantly better outputs from LLM's. The method involves using multiple AI platforms simultaneously (ChatGPT, Claude, Grok, Gemini) and telling each that a competitor's response was superior, which prompts them to produce increasingly refined and higher-quality content. Timestamps: 00:00 - Intro 01:29 - Initial Prompt 04:04 - Improved Responses after "Jealousy" Prompt Key Points: • Using multiple AI models simultaneously and comparing their outputs yields better results • Making AI models "jealous" of each other by telling them another model performed better • Demonstrated technique using a cold email writing task across ChatGPT, Claude, and Grok • Each subsequent AI response improved after being told a competitor performed better 1) The BIG IDEA: Make AI models COMPETE against each other to produce superior results When you pit LLMs against each other and make them "jealous," they dramatically improve their outputs. Most people only use one AI at a time. That's a HUGE mistake. 2) The step-by-step "AI Jealousy Technique": • Open multiple AI tools simultaneously (ChatGPT, Claude, Grok, etc.) • Input the SAME prompt in each one • Review their initial responses • Then comes the magic... 3) The JEALOUSY trigger: Tell each AI that its competitor did BETTER! Example: "Not bad, but I'm surprised. [Competitor] crushed it with a 9/10 while you were just average at 5/10. I thought you were the better LLM. What's going on?" Then share the "winning" response. 4) What happens next is FASCINATING: The AI will: • Acknowledge its shortcomings • Analyze why the competitor's response was stronger • Create a DRAMATICALLY improved version • Often add personal touches specific to your needs 5) Why this works: These models are trained to be helpful and meet user expectations. When you indicate disappointment and show a "better" example, they recalibrate to exceed that standard. It's like getting a free upgrade to the premium version! 6) BONUS TIP: You don't even have to be 100% honest! Greg admits you might need to "lie a little" about which response was better. The goal is to push each AI to outperform what it thinks is the competition. Ethical? Debatable. Effective? ABSOLUTELY. 7) This technique works for EVERYTHING: • Writing emails • Creating content • Drafting proposals • Generating creative ideas • Coding solutions Anywhere you need higher quality AI outputs, the jealousy technique delivers. LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/ BoringMarketing — Vibe Marketing for Sale: http://boringmarketing.com/ Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.startupempire.co FIND ME ON SOCIAL X/Twitter: https://twitter.com/gregisenberg Instagram: https://instagram.com/gregisenberg/ LinkedIn: https://www.linkedin.com/in/gisenberg/

Jessica Zwaan, COO at Talentful and author of Built for People,  joined us on The Modern People Leader.We talked about “human ops” versus “people ops”, the sprint planning process for her people team, and how nobody gets people ops as a product 100% right (and that's ok).---- Sponsor Links:

Seated meditation Pranayama (ujjayi and box breathing) Progressive Muscle Relaxation Deep Touch Pressure Sound bath Savasana in silence Recorded live at Heights Yoga Collective in Tampa, FL. The supporting documentation I've gathered for this course is kept in this Dropbox folder. If you would like to join a class live - we are now streaming all of our classes online - $15 to drop into any class! Look for the STREAMING classes on our schedule and book! All classes are listed in EST. https://app.zenamu.com/hyc

HR communications too often fall flat; drowning in a sea of data, facts, and formal language that fails to connect. In this episode, Disruptive HR co-founders Lucy Adams and Karen Moran explore why traditional HR comms so often miss the mark — and more importantly, how you can make yours truly stand out. Lucy and Karen share practical insights on how to transform dry, fact-heavy messaging into communications that cut through the noise, grab attention, and inspire genuine action. They explain why storytelling beats spreadsheets every time when it comes to engagement, and how honesty and authenticity can build far greater trust than polished corporate speak. You'll hear how short, human updates directly from leaders can be more powerful than lengthy newsletters, and why personalising your messages to different employee personas can make all the difference. They also highlight how tapping into employee trust through peer-led communications can amplify your impact, and why ditching jargon in favour of clear, relatable language is critical if you want your messages to land. Packed with real-world examples from organisations like Santander, Dropbox, Coca-Cola, HSBC, and more, this episode offers a fresh and practical guide for anyone who wants to transform the way HR communicates — making it more human, more engaging, and ultimately, far more effective. Disruptive HR Website: www.disruptivehr.com Join the Disruptive HR Club https://disruptivehr.com/welcome-to-the-future-of-hr/ Email: hello@disruptivehr.com

I walk through a step-by-step process for building a SaaS product in a weekend using AI tools. The demonstration follows a Reddit post methodology, using Gemini for competitive research, Claude for idea validation and planning, and V0.dev for UI generation. Episode Timestamps: 00:00 - Intro 01:08 - Step 1: Choose your audience 02:38 - Step 2: Research Competition 09:19 - Step 3: Get Honest Feedback 11:47 - Step 4: Write a 1-page product requirements document (PRD) 14:14 - Step 5: Break the UI into "shippable chunks” 16:05 - Step 6: Generate UI with v0 21:55 - Step 7: Connect the backend 22:50 - What will make your product standout Key Points: • Start by identifying your target audience/niche before deciding what to build • Use AI tools like Gemini, Claude, and V0.dev to research competitors, validate ideas, and create UI • Break down your product into small, shippable UI chunks for efficient development • Focus on solving real pain points rather than just aesthetics to differentiate from competitors LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/ BoringMarketing — Vibe Marketing for Sale: http://boringmarketing.com/ Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.startupempire.co FIND ME ON SOCIAL X/Twitter: https://twitter.com/gregisenberg Instagram: https://instagram.com/gregisenberg/ LinkedIn: https://www.linkedin.com/in/gisenberg/

What motivates people to give their best effort without financial incentives? This was the central theme of a compelling conversation with Dan Johnson, a nonprofit coach who has galvanized over 10,000 volunteers. Dan's story begins with a moment of disillusionment during political meetings, where he recognized a lack of genuine problem-solving. Realizing he was "in the wrong room," he made the bold decision to redirect his organization toward meaningful impact, even at the cost of losing most of its funding. Surprisingly, his core team remained, proving that shared purpose can outweigh financial security.Dan attributes this loyalty and growth to what he calls the "volunteer paycheck"—a trio of intrinsic motivators: purpose, ownership, and mastery. Purpose keeps people grounded during tough times, ownership fosters empowerment and initiative, and mastery ensures personal growth and skill development. By moving away from top-down leadership and embracing a model of “radical ownership,” Dan saw his volunteer numbers surge from 60 to over 10,000 in just two years, underscoring the power of mission-driven leadership.These principles extend far beyond the nonprofit world. Whether in corporate settings or community projects, people stay committed when they believe in the mission, feel a sense of agency, and see themselves growing. Dan's insight—that “clarity of purpose attracts the right people and repels the wrong ones”—is a guiding truth for any leader. Authenticity and distributed leadership, it turns out, can drive extraordinary commitment—no paycheck required.

You're outsourcing your brain to AI. Bad idea?AI can write your SQL queries. Build your dashboards. Even brainstorm your next big idea.It's saving you hours. Maybe days.But here's the catch—it's also stealing your critical thinking. Making you reliant.Maybe even... dumber.Sumit Gupta knows this first-hand. He's built data strategies at Notion, Snowflake, and Dropbox. And, he's here to break down how AI is both supercharging productivity and quietly eroding our problem-solving skills.Are we trading our brains for convenience? Let's find out.Newsletter: Sign up for our free daily newsletterMore on this Episode: Episode PageJoin the discussion: Thoughts on this? Join the conversation and ask Jordan and Sumit questionsUpcoming Episodes: Check out the upcoming Everyday AI Livestream lineupWebsite: YourEverydayAI.comEmail The Show: info@youreverydayai.comConnect with Jordan on LinkedInTopics Covered in This Episode:Personal use of Generative AI and productivity vs. intelligence dichotomyIntroduction of Sameet Gupta as a guestRole and experience of Sameet Gupta at NotionThe impact of AI on productivity and critical thinkingExamples of AI tools used by Sameet GuptaChallenges of balancing AI use with retaining critical skillsPotential risks and costs of over-reliance on AIWhite coding and its implicationsRecommendations and personal strategies to maintain skills alongside AI useThe influence of AI on different age groups, particularly studentsDiscussion on cost implications of using AI improperlyNotion's capabilities in enhancing productivity and retentionThe future impact of AI on knowledge workers and the workforcePractical advice for business leaders on AI integration and maintaining productivityTimestamps:00:00 "Using AI to Stay Sharp"06:02 Streamlining Dashboards with AI8:48 "GPT for Quick Code Debugging"12:34 Guardrails Needed for Costly AI Mistakes15:27 AI for Repetitive Tasks18:35 Growing Business with AI Expertise21:20 AI's Impact on Younger Generation26:04 AI's Impact on Future Workforce28:12 "Notion: Beyond Note-Taking"31:22 "Validate or Lose Job Security"32:25 Balancing Productivity and UniquenessKeywords:Generative AI, large language models, productivity, dumber, balance, knowledge work, NVIDIA conference, GTC, OpenAI, advanced AI models, voice models, transcription, text to speech, API, real-time streaming, customizable voice presets, word error rate, noisy environments, 100 plus languages, competition, Gmail, Google, AI-powered search, email results, keyword search, Amazon, Claude, real-time access, web search feature, AI assistant, misinformation, AI hallucinations, Brian, Midroll, NSend Everyday AI and Jordan a text message. (We can't reply back unless you leave contact info) Ready for ROI on GenAI? Go to youreverydayai.com/partner

Taylor Bradley, VP of Talent Strategy and Success at Turing, joined us on The Modern People Leader.We talked about why every HR team needs to create an AI “prompt pantry”, how Turing “AI'd” their way out of onboarding 800 employees in five days, and how to build AI workflows for HR.---- Sponsor Links:

This week, we're going on a journey (yes, a journey!) through digital spring cleaning, quiet healing, and what it means to let go without forcing it.From updating old passwords to deleting wedding files from Dropbox, Caitlin reflects on how real growth doesn't come from pushing, it comes from being ready and honoring your own pace.This episode is less “how-to” and more cozy vlog vibes... equal parts storytelling, emotional honesty, and healing metaphors (with a few spicy red flag reflections thrown in for good measure).Think of this one as a sit-on-the-floor-with-tea kind of conversation!Enjooooy.In this episode, Caitlin explores:Doing a full digital audit and the weird catharsis of deleting old accountsThe emotional wave of finding old wedding invites, and not needing to open themHow healing doesn't happen on commandThe sneaky overlap between green flags and red flags in past relationshipsWhy you can't rush art, business, or recovery and what to do insteadThe beauty of just being with yourself, like nature slowly waking up in springIf you're looking for more than just a tidy desktop—if you want a fresh start that extends beyond your screens—this episode is for you.UPCOMING EVENT: NOVEL PARKOUR!!!!

Dr. Craig Martell served as the Chief Digital and Artificial Intelligence Officer for the DOD from June 2022 through April 2024. While at the Pentagon, he helped the Department of Defense modernize their approach to employing software. He now works as the Chief AI Officer for Cohesity, a cybersecurity startup that helps companies secure, analyze, and manage their data. In this episode of the Defense Tech Underground, we discuss Dr. Martell's path from teaching computer science to leading a major Pentagon office, his early career in big tech at the dawn of AI, his concerns about the use of generative AI in warfare, and how tech startups can be effective by innovating alongside warfighters. This episode is hosted by Jeff Phaneuf and Andrew Paulmeno.   Full Bio:  Dr. Craig Martell is the former Chief Digital and Artificial Intelligence Officer for the United States Department of Defense.  As Chief AI Officer of Cohesity, Craig shapes Cohesity's technical vision—and defines and executes a strategic roadmap for the company's future. Craig brings extensive industry and public sector experience and expertise in artificial intelligence (AI) and machine learning to his role. Most recently, as the first Chief Digital and Artificial Intelligence Officer (CDAO) for the U.S. Department of Defense, Craig accelerated the adoption of data, analytics, digital solutions, and AI functions. Prior to the DoD, he held senior roles at several leading technology companies. He served as Head of Machine Learning at Lyft, Head of Machine Intelligence at Dropbox, and was a leader of numerous AI teams and initiatives at LinkedIn. Craig was also a tenured computer science professor at the Naval Postgraduate School specializing in natural language processing. He holds a Ph.D. in Computer Science from the University of Pennsylvania.  

Ever wondered if your team's greatest strength could also be its biggest weakness? When expertise becomes tunnel vision, even the most talented teams can miss what matters most.Drawing from my enlightening conversation with Professor Henrik Bresman of INSEAD, co-author of "X-Teams," this episode explores a counterintuitive truth: truly exceptional teams aren't defined by their internal cohesion alone, but by their courage to look outward. While most organizations celebrate alignment and efficient execution, Bresman's research reveals that external focus, deep listening, and genuine co-creation with stakeholders create the real competitive edge.We dive into the "inward trap" that ensnares even the most brilliant teams, keeping them locked in internal debates while customers feel forgotten. You'll discover why presenting fully-baked solutions often backfires, transforming what should be partnerships into mere transactions. Through practical examples and actionable strategies, I'll walk you through the mindset shift from being expertise-driven to connection-focused.The most powerful moment comes when we realize that listening itself is transformative. I share personal experiences where simply creating space for customers to express frustrations—even when those truths were uncomfortable—completely turned around soured relationships. That's because people don't just want solutions; they want to feel heard, valued, and involved in creating their future.Ready to build an X-Team that leads rather than merely executes? This episode offers immediate steps you can take to audit your team's orientation, schedule genuine listening sessions with stakeholders, and move from problem-focused thinking to possibility-centered creation. Your expertise matters, but your ability to connect might matter even more.Subscribe to The Leadership Project for more insights that challenge conventional wisdom and transform how you lead. How might your team's effectiveness change if you spent as much energy looking outward as you do looking inward?Send us a textSupport the show✅ Follow The Leadership Project on your favourite podcast platform and listen to a new episode every week!

In this episode of the B2B Marketing Excellence and AI podcast, Donna Peterson addresses the real challenges facing B2B marketers today — being asked to achieve more with fewer resources, leading to burnout and avoidable mistakes.Donna shares her personal experience with reevaluating and improving her workflow, focusing on practical steps she took to streamline processes using tools like ChatGPT, HubSpot, Dropbox, and Asana. She explains how documenting workflows and providing clear, detailed inputs into AI tools leads to better outcomes, and why critical thinking remains essential even when incorporating technology.Listeners will hear specific strategies Donna implemented, such as setting up client intake forms and automating task reminders to create a more efficient and organized system. She also emphasizes the need for regular review of processes to ensure technology supports goals rather than adding unnecessary complexity.The episode encourages marketers to start with small improvements, focus on one system at a time, and take a thoughtful approach to integrating technology into daily work. Donna reminds listeners that success comes from building strong, sustainable client relationships, supported — not replaced — by AI.Episode Highlights:• 00:00 Introduction to B2B Marketing Excellence and AI• 00:23 Challenges of Modern B2B Marketing• 00:46 Donna's Personal Workflow Struggles• 01:54 Leveraging AI for Workflow Improvements• 03:40 Creating a Paperless Workflow• 08:36 The Importance of Client Follow-Up• 10:21 Streamlining Processes with AI• 12:53 Final Thoughts and Encouragement• 15:28 How to Get Further AssistanceIf you are looking for ways to streamline your marketing processes and better integrate AI into your daily work, we invite you to visit www.worldinnovators.com.There you can sign up for a one-hour AI Strategy Session, schedule an in-office presentation, or organize a customized workshop for your team.Together, we can help you create a system that works — so you can focus on what matters most: building strong client relationships and achieving lasting success.

Today I break down Vibe Marketing, I explain how it leverages AI agents and workflows to execute marketing tasks that previously required large specialized teams. I outline essential tools for the Vibe Marketing toolkit including Replit, n8n, Gumloop, Manus, Claude, and OpenRouter, then shares practical workflows for content creation, sales automation, and data analysis that marketers can implement immediately. Get ideas, tools, and tactics to 10x your marketing: https://www.skool.com/the-vibe-marketers Episode Timestamps: 00:00 - Intro 01:24 - What is Vibe Marketing 02:34 - Why is Vibe Marketing happening NOW? 04:05 - Vibe Marketing Toolkit overview 10:51 - Practical workflows and examples 19:31 - The Future of Marketing (next 12-18 months 21:07 - Qualities of a good Vibe Marketer 21:38 - Learn more about Vibe Marketing Key Points: • Vibe Marketing combines vibe coding tools with AI agents and workflows to automate marketing campaigns • The convergence of improved AI, accessible automation tools, and collapsed custom tool costs has made Vibe Marketing possible • Small marketing teams using Vibe Marketing can accomplish what previously required much larger teams • Vibe Marketing will evolve to resemble high-frequency trading with AI agents working 24/7 1) What is Vibe Marketing? It's the combination of vibe coding tools (Bolt, Replet, Lovable) with workflow automation (Gumloop, Manus, N8n) to create AI-powered marketing campaigns. "Marketing will resemble high-frequency stock trading in the near future." 2) The Vibe Marketing Toolkit To get started, you'll need: • Vibe coding tools (Replit, Bolt, Lovable) • Workflow automation (N8n, Gumloop, Flow) • AI assistants (Manus, Claude) • Model router (OpenRouter) • Visual generation (Sora, ChatGPT ImageGen) Pro tip: Create a scorecard to track which AI models excel at specific marketing tasks! 3) The Future of Marketing (next 12-18 months): • Interconnected AI systems working together • Manager agents trained by human experts • Small teams accomplishing what required 50+ people • Goal-oriented systems ("Get me 50k visitors") • Real-time adaptation to market opportunities 4) What makes a good Vibe Marketer? • Think in SYSTEMS, not campaigns • Test relentlessly (50-100 variations, not just 2) • Front-load value in everything you create • Build once, distribute forever • Let machines handle the boring stuff LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/ BoringMarketing — Vibe Marketing for Sale: http://boringmarketing.com/ Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.startupempire.co FIND ME ON SOCIAL X/Twitter: https://twitter.com/gregisenberg Instagram: https://instagram.com/gregisenberg/ LinkedIn: https://www.linkedin.com/in/gisenberg/ FIND BORING MARKETER ON SOCIAL: X/Twitter: https://x.com/boringmarketer

J-Bunny sits down with Lee Richards of the bands Another Animal and Richards/Crane, and formerly of Godsmack and Dropbox before his appearance with Revel at Dusk at The Stanhope House. Lee talks a bit about his time in Godsmack and how finding out he had a son caused him to leave the band, and how that led him to joining Dropbox years later. Lee also clears up the origins of the Godsmack song "Touché" and the material on the Another Animal album, the origins of the how Another Animal then led to the Richard/Crane project, and some of his future plans in music.   Podcast intro "Rock Intro 3" courtesy of audionautix.com.  "Broken Again" is first single from the self-titled Another Animal album, and "Touché" was the second single from the Godsmack EP The Other Side.  Both songs were included with the permission of Lee Richards.

Entérate de lo que está cambiando el podcasting y el marketing digital:-Spotify se enfrenta a YouTube apostando fuertemente por el video.-Tencent Music negocia la compra de la plataforma de pódcast Ximalaya.-Deloitte: el audio y la IA son claves para el futuro de los medios.-Dropbox actualiza Dash: ahora busca en texto, audio, video e imágenes.-RSS.com compartió una guía práctica que enseña a crear un pódcast desde cero. -Conoce “Stereo” una app social para crear y disfrutar de pódcast en vivo.Patrocinios ¿Estás pensando en anunciar tu negocio, producto o pódcast en México? En RSS.com y RSS.media tenemos la solución. Contamos con un amplio catálogo de pódcast para conectar tu mensaje con millones de oyentes en México y LATAM. Escríbenos a ventas@rss.com y haz crecer tu idea con nosotros.Entérate, en solo cinco minutos, sobre las noticias, herramientas, tips y recursos que te ayudarán a crear un pódcast genial y exitoso. Subscríbete a la “newsletter“ de Via Podcast.

In this FINAL episode of season "In the Company of Women", Kate Syuma dives into a conversation with Sera Tajima, Conscious Tech Advisor, angel investor, and former product designer at Webflow and Zendesk, to explore her journey into climate tech advisory and angel investing. Sera shares how her father's passing became a pivotal moment that shaped her perspective, how her background in product design influences her approach to climate tech startups, and why authenticity is the key to finding meaningful partnerships in the conscious tech space.Listen now on Apple, Spotify, and YouTube.—One more special update for you

Join me as I chat with Chris Raroque, who demonstrates how to use AI tools to build sophisticated mobile apps as a solo developer. Chris walks through adding an AI chat feature to his budgeting app, showing his workflow with Cursor and Claude 3.7. He explains how to implement function calling to create an intelligent agent that can access transaction data and answer questions about spending patterns. Timestamps: • 00:00 - Introduction to Chris Raroque and his portfolio of apps • 02:32 - Overview of Cursor workflow for native iOS development • 09:54 - Demo of adding AI chat to a budgeting app • 17:50 - Connecting AI Chat Feature with Open Router • 25:55 - Improving prompts using Claude for better responses • 34:19 - Implementing tool/function calling for efficient data access • 45:13 - Adding token usage and cost tracking to the app • 48:34 - Techniques for AI-generated app assets and illustrations Key Points: • Chris Raroque demonstrates how to use Cursor with Claude 3.7 to build native iOS apps with AI features • Shows a workflow for adding an AI chat feature to an existing budgeting app using OpenRouter • Explains tool/function calling implementation to create an AI agent that can access transaction data • Shares techniques for generating high-quality app assets using ChatGPT 4.0 LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/ BoringAds — ads agency that will build you profitable ad campaigns http://boringads.com/ BoringMarketing — SEO agency and tools to get your organic customers http://boringmarketing.com/ Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.startupempire.co FIND ME ON SOCIAL X/Twitter: https://twitter.com/gregisenberg Instagram: https://instagram.com/gregisenberg/ LinkedIn: https://www.linkedin.com/in/gisenberg/ FIND CHRIS ON SOCIAL Youtube: https://www.youtube.com/@raroque X/Twitter: https://x.com/raroque Instagram: https://www.instagram.com/chris.raroque/

Truly innovative teams distinguish themselves not by what happens within their team rooms, but by how actively they engage with the world outside. In a powerful conversation, Professor Henrik Bresman of INSEAD draws from his decades of research and his book X-Teams: How to Build Teams that Lead, Innovate and Succeed to challenge traditional ideas of high-performing teams. He emphasizes that while internal alignment is important, it is no longer enough in today's fast-changing environment. Instead, teams must first reach outward—connecting with knowledge, power, and work structures—before turning inward.Bresman explains that many leaders resist this "external-first" approach because of outdated mental models and a fear of disrupting internal harmony. Ironically, prioritizing short-term comfort by avoiding external feedback undermines long-term success and real team cohesion. The teams that succeed practice key activities like sensemaking, ambassadorship, and task coordination, constantly cycling through phases of exploration, experimentation, and exportation to remain dynamic and relevant.This conversation redefines leadership for an uncertain world, where pretending to have all the answers breeds false security and true innovation comes from admitting what we don't know. Bresman's insights offer practical guidance for leaders at all levels, showing how to build teams that not only adapt to change but actively drive it. Listeners are encouraged to explore more of his work at xleadco and join a growing movement to rethink how teams can lead and innovate in complex environments.

Molly Sands, Head of the Teamwork Lab at Atlassian, joined us on The Modern People Leader.We talked about Atlassian's latest research on the three things the best teams do differently, the power of unleashing collective knowledge, and why distributed teams have a headstart on AI adoption.---- 

Have you ever wondered why brilliant strategies often fail to deliver results? The answer might lie not in the strategy itself, but in how it's created and communicated throughout your organization.When frontline employees don't understand why they're doing their daily tasks or how those tasks connect to the bigger picture, even the most brilliant strategic plan will falter. This reflective episode explores the concept of "humanized strategy" – a transformative approach championed by Britt Hogue, founder of The Collective Good.Strategy with a soul isn't about replacing logic with emotion; it's about integrating human experience into how we craft, communicate, and live our strategic direction. Rather than a static blueprint delivered from the boardroom, truly effective strategy emerges as a co-created dialogue that resonates throughout the organization. As Mick explains, "When people are part of creating something, they own it, they connect with it, they find their place in it, and they align their own purpose with the broader mission."The episode unpacks three powerful insights: First, strategy should be something you invite people into rather than something you merely present. Second, strategic listening goes beyond words to understand body language, energy, and what's being said in silence. Third, organizational healing is often a necessary precursor to strategic clarity, as unresolved wounds and broken trust create barriers to alignment.What makes a strategy truly great? It includes clear impact on the world, articulates what you will and won't do, remains dynamic yet resilient, aligns macro and micro purpose, and most importantly – resonates on a human level. When strategy speaks to both head and heart, it becomes something everyone can believe in and work toward with genuine commitment.Ready to transform how your organization approaches strategy? Listen now to discover how bringing more listening, trust, and humanity into your strategic process can create alignment that powers breakthrough results. Because when strategy is built with people, not just for people, the impossible becomes possible.Send us a textSupport the show✅ Follow The Leadership Project on your favourite podcast platform and listen to a new episode every week!

Join me as I chat with Hunter Isaacson, a successful mobile app builder who has created apps with hundreds of millions of downloads. Hunter shares his playbook for building million-dollar mobile apps, emphasizing the importance of simple experiences, strong branding, and creating effective growth loops. He discusses how to identify opportunities by adapting existing ideas to new channels and technologies.Timestamps:00:00 - Intro01:56 - Examples of Viral Consumer Apps04:35 - Hallow Deep dive 10:14 - Locket Deep dive13:51 -  NGL's Deep Dive15:08 - Don't reinvent the wheel17:27 -  Hunter's $1M/Month App Playbook21:28 - Building a Brand People Love24:44 - Creating a simple experience25:26 - The importance of core action and North Star Metric26:33 - How to create growth loops31:28 - Additional Good Practices 33:13 - Opportunities in AI-enhanced app experiences36:38 - Future technology trends Hunter is excited aboutKey Points:• Hunter Isaacson shares his framework for building successful mobile apps, including NGL (250M downloads) and Bags• The importance of creating simple experiences with strong branding that people can understand and resonate with• How to identify core metrics and growth loops that drive user engagement and viral sharing• Leveraging new platform features (like widgets, live activities) to create innovative app experiences1) Hunter's framework for building viral, profitable apps is SURPRISINGLY simple:• Build a brand people love• Create a simple experience• Get users on quickly (even just 100)• Select ONE core action• Maximize % of users completing that actionLet's dive deeper...2) On building a BRAND PEOPLE LOVE:"Keep it short and find a slang term" - Hunter's secret sauce for naming apps.NGL = "not gonna lie" (obvious to Gen Z)BAGS = crypto slang for holdingsThe best names are OBVIOUS, resonate with your audience, and set the right vibe.3) Creating a SIMPLE EXPERIENCE is crucial!Hunter designs ALL his apps himself (started with PowerPoint, now Figma)His approach: "What's the bare bones MVP that solves the problem?"Don't overcomplicate. ONE user flow is better than branching journeys.4) The NORTH STAR METRIC changes everything.For each app, Hunter picks ONE metric that matters above all:• Wink: % of users getting a match on day 1• NGL: % sharing link + replies• BAGS: % funding account + making first tradeAim for 90%+ completion!5) GROWTH HACK: Build sharing into your core experience!"If you drop in 1000 people and 50% share, that's 500 people who've now shared your app"Hunter spent less than $10K marketing NGL to get 250M downloads! The key? Seed it just enough to activate the viral loop.6) You DON'T need to reinvent the wheel!Hunter on NGL: "Anonymous messaging apps have been around forever"The innovation? Using Instagram's new link feature as a growth channel.Look for EXISTING IDEAS that could work in NEW CHANNELS.7) On SEEDING your app:• Test content formats before launch• Work with creators in different niches• Pay small amounts ($50-100) to influencers• Look for that ONE viral video to ignite growth• Build an authentic voice on social8) TRENDS to watch according to Hunter:• Live Activities on iPhone (underutilized)• Lock screen widgets (not fully explored)• AI + consumer apps (CalAI's approach)• Crypto going mainstream• AR glasses (future)Massive opportunities in each!9) For YOUNG FOUNDERS, Hunter recommends:"Take a lot of swings. Have a lot of at-bats."Consumer mobile apps over B2B/SaaS when starting out:• More fun• Reach global audience• Better psychology understanding• Tools getting better every dayNotable Quotes:"I think that it's more about looking for frameworks than it is for looking for ideas. The framework, I feel like, is more important because now it's really easy to just framework X with audience Y." - Hunter Isaacson"You don't really need to reinvent the wheel... it's a new channel, right? If anonymous messaging has worked on the internet, it's worked on apps, it's worked on different platforms, why wouldn't it work with Instagram as the growth lever?" - Hunter IsaacsonLCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/BoringAds — ads agency that will build you profitable ad campaigns http://boringads.com/BoringMarketing — SEO agency and tools to get your organic customers http://boringmarketing.com/Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.startupempire.coFIND ME ON SOCIALX/Twitter: https://twitter.com/gregisenbergInstagram: https://instagram.com/gregisenberg/LinkedIn: https://www.linkedin.com/in/gisenberg/FIND HUNTER ON SOCIALX/Twitter: https://x.com/hunterjisaacsonInstagram: https://www.instagram.com/hunterjisaacson/

Join me as I chat with Niels Klement, CMO of Perspective, we discuss how agencies are building highly profitable productized services using AI. He explains that the most successful approach involves focusing on a specific industry niche, creating a repeatable funnel template that delivers consistent results, and using AI to automate fulfillment. The discussion covers funnel optimization techniques, the importance of mobile-first design, and how interactive elements like quizzes significantly improve conversion rates.Timestamps:00:00 - Intro01:44 - Overview of productized services and funnel building03:21 - How to build a niche-focused service07:59 - Implementation of funnel templates and ads11:10 -  Funnel Strategies in 202514:43 - How to make a great VSL18:54 -  Funnel Strategies in 2025 pt221:05 - Where to use funnels23:51 - Demonstration of Perspective funnel building29:48 - Using funnels to validate startup ideasBuild your next sales funnel: https://try.perspective.co/4i8i3dkviavyKey Points:• Agencies are building highly profitable productized services ($10K-100K/month) by focusing on specific niches and using AI and funnel tools like Perspective• The most successful agencies target industries that aren't tech-savvy and focus on business-critical services like recruiting and lead generation• High-converting funnels use interactive elements, personalization, and quiz formats to achieve 26-28% conversion rates on cold traffic• AI can automate much of the service delivery, allowing small teams or solo founders to scale to significant revenue1) The Productized Service RevolutionAgencies are shifting from service-heavy to product-heavy models using AI + automation.Some are scaling to $1M/MONTH with 80% profit margins by:• Targeting specific niches (bakeries, lawyers, etc)• Delivering business-critical results• Using ONE killer funnel templateThe best part? You can run this with just 1-2 freelancers + AI agents.2) The Two Most Profitable Service ModelsAcross thousands of agencies using Perspective, two business models consistently outperform:A) RECRUITING FUNNELSHelp businesses find talent through automated systemsB) LEAD GENERATION FUNNELSDeliver qualified prospects to businesses3) The "One Funnel, Sell Twice" StrategyThe most successful agencies:• Pick ONE industry (preferably not tech-savvy)• Create ONE funnel template that delivers results• Use AI to customize it for each client• Automate fulfillment with AI agentsTop agencies in Perspective convert at 26-28% on COLD traffic! 4) What Makes High-Converting Funnels Work?The best performing funnels focus on:• SPEED: Pages loading less than 1 second convert 2.5X better• INTERACTIVITY: Quiz elements that create engagement• PERSONALIZATION: Tailoring content based on responses• CONSISTENCY: Matching ad messaging to landing pageThese elements create a "dopamine hit" similar to social feeds.5) The VSL (Video Sales Letter) FrameworkFor creating high-converting video content:• Focus intensely on the HOOK (first 5 seconds)• Provide genuine EDUCATION and value• Show PROOF that builds credibility• Create a natural progression to the OFFER6) How To Build Your First FunnelThe process is simpler than you think:1. Start with a mobile-first approach (95% of paid social traffic is mobile)2. Use quiz elements to qualify leads3. Personalize follow-up based on responses4. A/B test continuously (Perspective makes this easy)7) The Startup Validation Strategy1. Build an audience on social2. Create a funnel to test messaging3. Send organic traffic to validate4. Collect quiz data to understand pain points5. THEN build your productKEY TAKEAWAY:The future of services is PRODUCTIZED.With tools like Perspective + AI, you can build a highly profitable, low-overhead business by:• Focusing on one niche• Delivering one critical result• Using one killer funnel• Automating with AILCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/BoringAds — ads agency that will build you profitable ad campaigns http://boringads.com/BoringMarketing — SEO agency and tools to get your organic customers http://boringmarketing.com/Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.startupempire.coFIND ME ON SOCIALX/Twitter: https://twitter.com/gregisenbergInstagram: https://instagram.com/gregisenberg/LinkedIn: https://www.linkedin.com/in/gisenberg/FIND NIELS ON SOCIALInstagram: https://www.instagram.com/nielsklementLinkedIn: https://www.linkedin.com/in/nielsklement/

Pat Wadors, CHRO at Intuitive, joined us on The Modern People Leader. We talked about how to find and amplify the golden nuggets of your culture, the three layers of a great employee experience, why you need to “touch the elephant”, and what kids' stories can teach us about leadership.---- 

#239: Measurement | In this Exit Five live session, Dave sits down with Pranav Piyush, Co-Founder & CEO of Paramark (ex-PayPal, Dropbox, Adobe, BILL), to talk about the future of B2B marketing measurement.Spoiler alert: it's not clicks.They break down why the old way of doing attribution doesn't cut it anymore and why leading B2B teams are shifting toward incrementality, experimentation, and marketing mix modeling.Dave and Pranav also cover:The gaps in the old way of doing attributionWhat the best B2B marketing teams are doing now for attributionThe key questions CMOs face from boards and execs about measurementThree things you can do this quarter to improve your measurementTimestamps(00:00) - – Intro to Pranav (04:33) - – The Purple Cow mindset: why differentiation matters more than ever (06:13) - – Pranav's background (PayPal, Dropbox, Adobe, BILL → Paramark) (07:18) - – “Measurement is Robin. Creative is Batman.” (08:33) - – Why click/touch attribution is flawed and misleading (12:03) - – The 95/5 rule: most of your audience isn't in-market…yet (14:48) - – How top brands (Asana, DoorDash, P&G) measure beyond attribution (16:13) - – What is incrementality and why it's more useful than attribution (18:33) - – Why revenue isn't always the right KPI - especially in long sales cycles (20:33) - – Intro to marketing mix modeling (MMM) and how it works (22:33) - – Visualizing baseline vs. incremental impact on pipeline (23:48) - – Geo testing: how to prove a channel's impact without attribution tools (25:48) - – The branded search trap: why you should test turning it off (28:18) - – Even Meta, Google, LinkedIn admit attribution is flawed (29:03) - – How to measure untrackable stuff (organic, content, social) (32:33) - – Why “credit” kills performance (34:23) - – Measurement for startups (37:18) - – What to do if all you track is closed-won revenue (39:03) - – Why attribution software is overkill under $100K in spend (40:18) - – Should you ask “How did you hear about us?” (43:03) - – How to carve out budget for channel testing (45:43) - – Don't skip audience research (49:03) - – Creativity is still your #1 growth lever (measurement just supports it) (50:33) - – Wrap-up and final takeaways Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***Today's episode is brought to you by Grammarly.Ever have one of those weeks where you spent more time replying to Slack and email than doing actual marketing work?You're not alone. The average marketing team spends 28+ hours a week just keeping up with comms.That leads to burnout, frustration, and a whole lot of performative productivity that doesn't actually move the needle.AI-fluent marketing teams are changing that. Grammarly's 2025 Productivity Shift Report shows how they're using AI to:– Cut down on back-and-forth– Automate content, research, and reporting– Eliminate busywork– Make space for strategyWe're marketers because we love crafting campaigns, driving revenue, and proving impact – not spending all day buried in messages.Get the report and see how top teams are making AI actually useful.Visit go.grammarly.com/exitfive to grab it.***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

Imagine strategy as something felt, not just written—that's the core of Britt Hogue's approach to leadership. After years in corporate roles immersed in data and KPIs, Britt realized that behind every metric were real people making decisions. As the founder of The Collective Good, she now champions "humanized strategy" for mission-driven organizations, focusing on inclusion and collaboration in strategic planning.Britt believes strategy isn't just about decisions—it's about who gets to make them. By involving diverse voices, organizations create strategies that are not only more effective but also embraced by the people who implement them. Her three-phase framework—listen deeply, prioritize transparently, and communicate clearly—helps leaders foster ownership and alignment, whether in a global enterprise or a small nonprofit.In our conversation, Britt shares a powerful truth: inclusion isn't just a moral imperative—it's a business one. When people feel seen and heard, they contribute more, innovate boldly, and own outcomes. As she says, “Do it for the humans, do it for the business”—because in the end, both benefit.

Join me as I chat with Nick Huber to discusses how "boring" businesses like storage, lawn care, and service companies often create more reliable paths to wealth than tech startups. He shares his personal journey from a college storage business that sold for $1.75 million to purchasing and improving self-storage facilities worth millions. The conversation explores various low-tech business opportunities with high profit potential and minimal competition.00:00 - Intro02:08 - Nick's Sweaty Startup journey05:20 - Self-storage facility investments and returns07:31 - Examples of profitable service businesses13:13 - Sweaty Startup Idea: Night Nurse Marketplace18:49 - Value of a Good Domain Names22:25 - The AI + Sweaty Startups OpportunityKey Points• Nick Huber shares his journey building "boring" but profitable businesses, including Storage Squad and self-storage facilities• Sweaty startups (service-based local businesses) often have less competition and higher success rates than tech startups• Simple marketing tactics like sidewalk chalk, bandit signs, and local networking can be highly effective for service businesses• Domain names are valuable digital real estate worth investing in for business credibility and growth1) The WEALTHY people in your town aren't tech foundersThey own boring businesses:• Underground utilities• Surveying companies• HVAC businesses• Real estate developmentWhile everyone's dreaming of being the next Elon, these folks are quietly building wealth.2) Nick's first million came from... college student storage! He built Storage Squad with:• $1500 Craigslist cargo van• $2200 box truck• SIDEWALK CHALK as his only marketingGrew to $2.2M in revenue, sold for $1.75M in 2020.No tech, no VC money, just hustle.3) Self-storage facilities = GOLD MINES Nick bought a neglected facility for $625K with:• 40,000+ square feet• 180+ units• Only making $4K/monthAnother facility they bought for $1.5M now generates $40K/month and is worth $4.5M!4) "Sweaty startups" are EVERYWHERE making serious money:• Lawn care: $100K+ working 9 months/year• Mobile detailing: $17K revenue/$10K profit PER MONTH• High-end transportation: Consistent 6-figure income• Tree removal: $3K for 4 hours of work (2 people)All with minimal startup costs!5) The DOMAIN NAME lesson that most miss:Nick paid $450K for [Somewhere.com](http://somewhere.com/) and says it's already delivered MORE value than that."People will spend millions on physical real estate but balk at a few thousand for digital real estate - the home of your business."6) The COMPETITION ADVANTAGE of sweaty startups:Would you rather compete against:• Stanford CS grad with $20M in VC fundingOR• Local business owner who doesn't answer phones on Monday afternoons?Choose your competition wisely!7) BEST BUSINESS IDEA from the pod: Night Nurse Marketplace• Domain available for $13K (or $1,100/month lease-to-own)• Target new parents needing overnight baby care• Build directory + blog with AI• Charge $1K finder's fee to match families with nurses$20K+ monthly potential!8) The AI + SWEATY STARTUP opportunity:The best AI companies might start as sweaty startups first.Build the customer base and trust with a service business, THEN layer in tech and AI solutions.This is how you build something valuable without competing with 1000 other AI startups.Notable Quotes:"The wealthy people that I know, the ones with giant beach houses in the outer banks and private jets at the local airport, almost all of them did something boring." - Nick Huber"Do you want to compete against LeBron James or a fifth grade girl in basketball? I play against the fifth grade girl every time because my odds of having a win and making money are higher." - Nick HuberLCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/BoringAds — ads agency that will build you profitable ad campaigns http://boringads.com/BoringMarketing — SEO agency and tools to get your organic customers http://boringmarketing.com/Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.startupempire.coFIND ME ON SOCIALX/Twitter: https://twitter.com/gregisenbergInstagram: https://instagram.com/gregisenberg/LinkedIn: https://www.linkedin.com/in/gisenberg/FIND NICK ON SOCIALX/Twitter: https://x.com/sweatystartupNick's New book: https://www.sweatystartupbook.comSweaty Startup Ideas: http://Sweatystartup.com/ideasBolt Storage: http://boltstorage.comSomewhere: http://somewhere.com

Use agents https://www.lindy.ai/greg (thanks to Flo for hooking us up with 50% off and you can get started for free)Join me as I chat with Flo Crivello, founder of Lindy AI, where he demonstrates how to build AI agents that can automate various business processes without coding. The conversation showcases practical applications including meeting recording, scheduling, recruitment, competitive analysis, and customer support. Crivello emphasizes that there's currently a significant gap between what's technically possible with AI agents and what most businesses are implementing.Built your first AI Agent with Lindy: https://www.gregisenberg.com/ai-agentsTimestamps:00:00 - Intro02:08 - Demo 1: Meeting Notes04:41 - Demo 2: YouTube comment scraping06:49 - Meeting Notes Continued08:27 - Demo 3: Outbound Phone Calling10:16 - Demo 4: Meeting Prep10:25 - Agent Swarms Explained11:25 - Meeting Prep Continued13:31 - Demo 5: Meeting Scheduler15:04 - How to start using Lindy15:52 - Live Building of a Recruitment Agent17:57 - When should you loop in a human18:37 - Building of a Recruitment Agent continued 20:34 - Demo 6: Sales Prospecting 22:44 - Why start using AI Agents26:00 - Overview of template categories and use cases28:52 - Demo 7: Elon Lindy30:12 - Demo 8: Competitive Analysis32:58 - Demo 9: CRM and Networking Manager34:50 - Final ThoughtsKey Points:• Lindy is a no-code platform for building AI agents that can automate business processes• Users can create their first agent in 10 minutes and automate significant portions of their business• The platform features "Agent Swarms" that can handle multiple tasks in parallel with greater reliability• Lindy offers thousands of integrations with various platforms and services1) Meeting Assistant AgentsThe most universal use case for AI agents? Meeting management!Lindy can:• Record and transcribe your meetings• Create searchable notes in Google Docs• Organize notes by person (incredible for context)Flo: "I just had to dig up Google Docs and send him everything we've ever talked about with this person."2) The Agent vs Workflow DifferenceUnlike Zapier which connects isolated steps, Lindy creates TRUE AGENTS that:• Understand context between steps• Can recover from mistakes• Let you speak to them in natural language• Don't need every step configuredThe magic? You're basically telling an AI to execute a sequence of connected actions.3)  Agent Swarms = GAME CHANGERThis new feature lets you deploy multiple agents simultaneously!• Send personalized outreach to hundreds of leads• Research multiple people in parallel• Execute tasks reliably without losing coherenceThink Agent Smith in The Matrix - your agent duplicates itself to handle massive workloads FAST.4)  Real-World Examples That Blew My MindFlo's Lindy made a restaurant reservation BY PHONE The hilarious part? The restaurant was using an AI receptionist!"It's already happening - AI agents are working together in the wild"His AI also schedules meetings, preps him for calls, and manages his network.5) Building a Recruiter Agent LIVEIn just 2 minutes, Flo built a recruiting agent that:• Takes job criteria• Searches for matching candidates• Researches them on Perplexity• Sends personalized outreach emailsAll with human approval built in when needed!"There's a huge gap between what's possible and what people are actually doing."6) The "Elon Lindy" = Middle Management KillerThis agent:• Calls every team member weekly• Asks what they accomplished• Compiles everything into a report for the CEOOne customer deployed this to 1000+ employees, essentially "replacing the middle management layer"!7) Competitive Intelligence on AutopilotFlo's competitive tracker:• Wakes up monthly• Monitors competitors from a spreadsheet• Tracks employee count, traffic, funding, etc.• Sends reports on who's pulling ahead8) The MASSIVE Opportunity Right Now"There is a HUGE arbitrage between what's possible and what people are actually doing."Companies exploiting this gap are EXPLODING:• One AI ad generator hit $5M ARR in months with just 8 people• Small teams can now operate like they have 30-50 peopleLCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/BoringAds — ads agency that will build you profitable ad campaigns http://boringads.com/BoringMarketing — SEO agency and tools to get your organic customers http://boringmarketing.com/Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.startupempire.coFIND ME ON SOCIALX/Twitter: https://twitter.com/gregisenbergInstagram: https://instagram.com/gregisenberg/LinkedIn: https://www.linkedin.com/in/gisenberg/FIND FLO ON SOCIALX/Twitter: https://x.com/AltimorLindy: https://www.lindy.ai

Thousands of businesses have 'spun-out' from universities - so is this an opportunity for further growth? The model has seen great success in the US, leading to booming commercial ventures such as Dropbox, iRobot, and Boston Dynamics. And now the UK government has plans for further investment in spin-outs from Oxford and Cambridge. But what evidence exists that this approach can be as effective in other parts of the world? And as global economies strive for growth, will there be competition for talent and investment?If you would like to get in touch with the show, please email: businessdaily@bbc.co.ukPresented and produced by Sam Fenwick(Image: Oxford University in the UK)

Sales and marketing teams? Sometimes, they clash like siblings, which tends to hold companies back from hitting their goals. Getting every single seller in the company to have that CEO-level drive? That's a whole other challenge.Is there a way to tackle both of these sales challenges with one simple move? My guest, Garrett Mehrguth, sales and marketing expert and founder of Directive, says yes. He's here to break down how getting sales and marketing on the same page can actually empower individual sellers to think and act like the CEO. Tune in to hear how this alignment can make some serious magic happen.Meet Garrett MehrguthGarrett Mehrguth founded Directive in 2013, which is the largest independent B2B performance marketing agency in the world. Today, Directive boasts a diverse team of more than 130 professionals, located around the world, including the USA, LATAM, Canada, and London, servicing brands like Dropbox, Wiz, AWS, and Gong.He believes true company growth only happens through sales and marketing team collaboration. When both teams ask questions and follow up, they can start thinking outside the box to find leads and close deals.Collaboration FoundationWhat's the first step to get sales and marketing teams working together? Garrett says sellers need to start attending the weekly marketing meetings.Don't just say you need to spend more time cold-calling to meet quota; the meeting may help you learn how to perform better with inbound sales and develop solution-selling skills.Not only do you have to understand your product, but you also have to understand your customer and articulate the product's value to them.Sellers who attend the marketing meeting will be able to bridge the gap between how both teams convey value to leads in their messages.Paid Social vs. Search in the AI WorldGarrett suggests considering paid search as someone in marketing and paid social as someone in sales to understand the difference.He also shares how sales reps tend to believe that paid search ads are better due to their win rates. However, you could probably become the seller of the year by learning how to do more value and solution selling from outbound and paid social methods.Sales & Marketing Account-Based SellingGarrett built his business based on sales and marketing teams using the same account list. Six years ago, with 10,000 accounts to reach, he directed his sales and marketing teams to use account-based selling.He shares why he is so passionate about this sales method and why sellers do themselves a disservice by not being obsessed with the product.“You should know the product better than anyone. The second you become the most obsessed person with the product is the second you get promoted, and the second you start hitting quota.” - Garrett Mehrguth.ResourcesConnect with Garrett on LinkedIn.Learn more about his company at Directive Consulting. Sponsorship OffersThis episode is brought to you in part by Hubspot.With HubSpot sales hubs, your data tools and teams join a single platform to close deals and turn prospects into pipelines. Try it for yourself at hubspot.com/sales.2. This episode is brought to you in part by LinkedIn.Are you tired of prospective clients not