Podcasts about customer journey

Die taktische KI-Ebene: Wie aus Analyse umsetzbare Anwendungsfälle werden   Nachdem wir uns mit der operativen Ebene beschäftigt haben, wird jetzt klar, warum sie allein nicht reicht. Wenn du KI nicht nur einsetzen, sondern sinnvoll nutzen willst, brauchst du eine Ebene dazwischen. Die taktische Ebene ist genau der Ort, an dem entschieden wird, was wirklich umgesetzt werden soll. Hier entsteht Klarheit darüber, welche Themen Substanz haben und welche reine Beschäftigungstherapie sind.   Torsten Körting auf LinkedIn: LinkedIn - https://www.linkedin.com/in/torstenkoerting/   Prozesse, Produkte und Kundenerlebnisse gezielt analysieren Auf der taktischen Ebene geht es darum, systematisch hinzuschauen. Drei Perspektiven sind dabei besonders wirkungsvoll: Prozesse, Produkte beziehungsweise Dienstleistungen und Kundenerlebnisse. In Prozessen erkennst du Engpässe, Wiederholungen und Reibungsverluste. Bei Produkten und Services prüfst du Nutzen, Wertversprechen und Wirtschaftlichkeit. In der Customer Journey wird sichtbar, wo Vertrauen entsteht – oder unnötig verspielt wird. Diese Analysen sind kein Selbstzweck. Sie schaffen ein gemeinsames Verständnis und legen offen, wo echter Handlungsbedarf besteht. Erst wenn klar ist, was heute gut läuft und was nicht, kann KI sinnvoll unterstützen. Vom Chaos zur Klarheit: Anwendungsfälle richtig ableiten Aus der Analyse entsteht zunächst Vielfalt. Ideen, Möglichkeiten und potenzielle Anwendungsfälle schießen gleichzeitig hoch. Genau das ist normal. Entscheidend ist, wie du damit umgehst. Ein sauber formulierter Anwendungsfall folgt einem einfachen Kern: Welches Problem soll gelöst werden, welchen Nutzen soll es bringen und welches Ergebnis wird erwartet? Anschließend braucht es Bewertung und Entscheidung. Aufwand versus Nutzen, Komplexität versus Wirkung. Nicht jeder Anwendungsfall ist sofort umsetzbar, manche müssen zerlegt werden, andere bewusst warten. Taktische Arbeit heißt hier: priorisieren, strukturieren und vorbereiten… damit die operative Ebene später liefern kann. Fazit: Taktik entscheidet über Wirkung oder Spielerei Die taktische Ebene ist der Ort, an dem aus Ideen echte Vorhaben werden. Ohne sie bleibt KI entweder Theorie oder hektisches Ausprobieren. Mit ihr entsteht ein klarer Übergang von Analyse zu Entscheidung und von Entscheidung zu Umsetzung. Wenn du KI wirksam einsetzen willst, dann starte nicht beim Tool, sondern bei der taktischen Klarheit. Sie sorgt dafür, dass operative Umsetzung nicht zufällig passiert, sondern gezielt Wirkung entfaltet. Im nächsten Schritt wird genau dieser Rahmen strategisch abgesichert, denn ohne Leitplanken verliert auch die beste Taktik ihre Richtung.     Noch mehr von den Koertings ...  Das KI-Café ... jede Woche Mittwoch (>350 Teilnehmer) von 08:30 bis 10:00 Uhr ... online via Zoom .. kostenlos und nicht umsonstJede Woche Mittwoch um 08:30 Uhr öffnet das KI-Café seine Online-Pforten ... wir lösen KI-Anwendungsfälle live auf der Bühne ... moderieren Expertenpanel zu speziellen Themen (bspw. KI im Recruiting ... KI in der Qualitätssicherung ... KI im Projektmanagement ... und vieles mehr) ... ordnen die neuen Entwicklungen in der KI-Welt ein und geben einen Ausblick ... und laden Experten ein für spezielle Themen ... und gehen auch mal in die Tiefe und durchdringen bestimmte Bereiche ganz konkret ... alles für dein Weiterkommen. Melde dich kostenfrei an ... www.koerting-institute.com/ki-cafe/   Mit jedem Prompt ein WOW! ... für Selbstständige und Unternehmer Ein klarer Leitfaden für Unternehmer, Selbstständige und Entscheider, die Künstliche Intelligenz nicht nur verstehen, sondern wirksam einsetzen wollen. Dieses Buch zeigt dir, wie du relevante KI-Anwendungsfälle erkennst und die KI als echten Sparringspartner nutzt, um diese Realität werden zu lassen. Praxisnah, mit echten Beispielen und vollständig umsetzungsorientiert. Das Buch ist ein Geschenk, nur Versandkosten von 9,95 € fallen an. Perfekt für Anfänger und Fortgeschrittene, die mit KI ihr Potenzial ausschöpfen möchten. Das Buch in deinen Briefkasten ... https://koerting-institute.com/shop/buch-mit-jedem-prompt-ein-wow/   Die KI-Lounge ... unsere Community für den Einstieg in die KI (>2800 Mitglieder) Die KI-Lounge ist eine Community für alle, die mehr über generative KI erfahren und anwenden möchten. Mitglieder erhalten exklusive monatliche KI-Updates, Experten-Interviews, Vorträge des KI-Speaker-Slams, KI-Café-Aufzeichnungen und einen 3-stündigen ChatGPT-Kurs. Tausche dich mit über 2800 KI-Enthusiasten aus, stelle Fragen und starte durch. Initiiert von Torsten & Birgit Koerting, bietet die KI-Lounge Orientierung und Inspiration für den Einstieg in die KI-Revolution. Hier findet der Austausch statt ... www.koerting-institute.com/ki-lounge/   Starte mit uns in die 1:1 Zusammenarbeit Wenn du direkt mit uns arbeiten und KI in deinem Business integrieren möchtest, buche dir einen Termin für ein persönliches Gespräch. Gemeinsam finden wir Antworten auf deine Fragen und finden heraus, wie wir dich unterstützen können. Klicke hier, um einen Termin zu buchen und deine Fragen zu klären. Buche dir jetzt deinen Termin mit uns ... www.koerting-institute.com/termin/   Weitere Impulse im Netflix Stil ... Wenn du auf der Suche nach weiteren spannenden Impulsen für deine Selbstständigkeit bist, dann gehe jetzt auf unsere Impulseseite und lass die zahlreichen spannenden Impulse auf dich wirken. Inspiration pur ... www.koerting-institute.com/impulse/   Die Koertings auf die Ohren ... Wenn dir diese Podcastfolge gefallen hat, dann höre dir jetzt noch weitere informative und spanne

Social Media sollte für Reisebüros längst mehr sein, als ein zusätzlicher Marketingkanal.Was früher das Schaufenster in der Fußgängerzone war, ist heute ein digitaler Raum, in dem Information, Inspiration, Service und Beziehung gleichzeitig stattfinden. In Folge #40 von Turn Tourismus Around sprechen wir darüber, wie Reisebüros Social Media als echten Vertriebskanal nutzen können, jenseits von Reichweiten-Hacks, Trenddruck und austauschbaren Angebotskacheln.Gemeinsam mit unserem neuen Teammitglied Lynn schauen wir auf verändertes Informations- und Buchungsverhalten, Erwartungen von Kund*innen und die Rolle digitaler Kanäle entlang der gesamten Customer Journey. Eine Folge über Vertrauen, Beratung, Beziehungspflege und Social Media als verbindendes Element zwischen Reisebüro und Kund*in.(00:12) Begrüßung von Marvin & Lynn (02:01) Unser neues Teammitglied Lynn stellt sich vor(02:42) Unser heutiges Thema: Social Media als Vertriebskanal(05:30) Weg vom Bauchgefühl hin zu den Fakten: relevante Zahlen für die Touristikbranche(08:00) Tendenzen für das Nutzungsverhalten der User*innen(11:30) Social Media als digitale Kommunikationszentrale(22:22) Instagram als Herzstück der digitalen Kommunikation(26:50) Facebook, TikTok & LinkedIn als Kommunikationskanäle(33:03) Google – kein Netzwerk aber Pflicht(36:52) Wieso Reisebüros die besseren Influencer*innen sind(41:55) Wie Reisebüros Reichweite bekommen können(49:40) Unsere Takeaways für die ReisebranchePartner dieser Folge ist Sea Cloud Cruises. Sea Cloud Cruises steht für exklusive Segelkreuzfahrten auf kleinen Großseglern – persönlich, entschleunigt und bewusst fernab vom Massenmarkt. Für Reisebüros bietet Sea Cloud Cruises ein hochwertiges Produkt für beratungsstarke Kund*innen sowie Vertriebssupport auf Augenhöhe.

Hier kannst du dir die Exportmatrix anschauen: https://www.ebay.de/verkaeuferportal/umsatz-steigern/international-verkaufen In dieser Folge des Onlineshop Geflüster Podcasts ist Isabell von [eBay](https://www.ebay.de) zu Gast. Wir sprechen über die Chancen und Herausforderungen, die eBay als Marktplatz für Onlineshop-Betreiber bietet – und klären, ob sich ein Einstieg für dich lohnt. Du erfährst, was erfolgreiche Händler auszeichnet, welche Vorteile eBay dir im Vergleich zu anderen Plattformen bringen kann und wie du das Beste aus deinem Listing rausholst. Viel Spaß beim Anhören! Dein Berend. __________ ✉️ Um nichts zu verpassen, melde dich zum Onlineshop Geflüster Weekly Newsletter an: https://www.berend-heins.de/onlineshop-gefluster-weekly?utm_source=podcast&utm_medium=ad&utm_campaign=newsletter Mache den ersten Schritt und buche dir eine kostenlose SHOPANALYSE: https://www.berend-heins.de/termin Nutze die exakte Schritt-für-Schritt-Anleitung, mit der wir 500+ Onlineshops systematisch auf dem Weg von 0 auf 10 Mio. €+ Umsatz begleitet haben.

What if the fastest answer isn't the right one? We unpack the tension between speed and resolution in customer experience, exploring why AI bots can erode trust when they chase efficiency instead of fixing the real problem. With guest co-host Jennie Lewis of Airship, we dig into pragmatic ways to use AI as an amplifier for empathy.We also step into hospitality, where automation has raced ahead with mobile keys, kiosks, and virtual front desks. Convenience is great—until an empty lobby at midnight changes how safe a guest feels. From solo travel realities to on-the-ground service design, we discuss how to widen the journey map beyond “check-in to room” and include the edge cases that define trust.Then we tackle dynamic pricing. There's a world of difference between rewarding loyalty and playing whack-a-mole with rates. We call out practices that feel predatory, highlight proactive offers that build goodwill, and suggest clear guardrails that prevent sticker shock.If you care about CX that feels human and scales gracefully, this conversation will sharpen your playbook. Subscribe, share with a colleague, and leave a quick review.About Jennie Lewis:Sr Manager, Customer Insights at AirshipJennie Lewis is a value-focused researcher who transforms complex data into revenue-driving narratives. An expert in quantifying CX ROI, she began as a self-taught coder automating emails for GM before leading agency teams that supported iconic brands like Marriott, Chase, and Marvel. She bridges the gap between technical data and business strategy, managing a portfolio of research results that achieve increased influenced revenue. Certified by Northwestern, eCornell, and Google, Jennie is a recognized thought leader and mentor dedicated to proving that great customer experience is a measurable driver of growth.Follow Jennie on...LinkedIn: https://www.linkedin.com/in/jennie-lewis/Articles Mentioned:- Customer service AI bots not ready for prime time, survey suggests (Consumer Affairs)- Ireckonu- 2025 year in review: What had happenend in the hospitality technology industry? (Breaking Travel News)- Asda's unhappy shoppers give boss food for thought (The Times)Resources Mentioned:Women In CX CommunityOrder your copy of Experience Is EverythingExperience Investigators WebsiteWant to ask a question? Visit askjeannie.vip to leave Jeannie a voicemail! (And don't forget to follow Jeannie on LinkedIn! www.linkedin.com/in/jeanniewalters/)

Welcome to the CanadianSME Small Business Podcast, hosted by Maheen Bari. In this episode, we explore how seasonal e commerce businesses can stay visible year round and convert winter interest into spring sales through focused digital strategy.Our guest is Steisi Topalli, eCommerce Specialist at The Ultimate Deck Shop in Saskatchewan. With experience spanning software engineering, design, and marketing, Steisi shares how niche focus, customer journey thinking, and lean execution help small teams compete with national retailers.Key HighlightsSolo Marketing Reality: How one person manages multiple channels with limited budget and tools. Power of Specificity: Why selling a focused product category beats competing on scale. Seasonal Messaging Shifts: How winter content drives spring demand in e commerce. Customer Journey First: Why custom Shopify experiences outperform generic templates. Community Driven Growth: How TUDS X strengthens contractor and homeowner engagement.Special Thanks to Our Partners:UPS: https://solutions.ups.com/ca-beunstoppable.html?WT.mc_id=BUSMEWAGoogle: https://www.google.ca/A1 Global College: https://a1globalcollege.ca/ADP Canada: https://www.adp.ca/en.aspxFor more expert insights, visit www.canadiansme.ca and subscribe to the CanadianSME Small Business Magazine. Stay innovative, stay informed, and thrive in the digital age!Disclaimer: The information shared in this podcast is for general informational purposes only and should not be considered as direct financial or business advice. Always consult with a qualified professional for advice specific to your situation.

Nutze die exakte Schritt-für-Schritt-Anleitung, mit der wir 500+ Onlineshops systematisch auf dem Weg von 0 auf 10 Mio. €+ Umsatz begleitet haben.

Link zum Google Ads Video: https://youtu.be/PdhiaGOTZfA Nutze die exakte Schritt-für-Schritt-Anleitung, mit der wir 500+ Onlineshops systematisch auf dem Weg von 0 auf 10 Mio. €+ Umsatz begleitet haben.

Grab Jeff Dudan's book Discernment  Most “everyday” brands don't lose because they're bad… they lose because they're forgettable. In this episode of Unemployable, Jeff Dudan sits down with Brittany Hodak—author of Creating Super Fans and creator of the SUPER framework—to break down how service businesses (home + property services included) can stop competing like commodities and start building real advocacy. You'll hear why “being great at the job” is just the floor, how small experience decisions change referrals, and why the brands that win are the ones people remember—and recommend. What you'll learn: What a “super fan” actually is (and why it's bigger than referrals) Why apathy is the silent killer for service brands The SUPER framework: Story, Understand, Personalize, Exceed, Repeat How experience beats price in crowded categories Why trust + word of mouth matter even more in the age of AI Learn more from Brittany: Masterclass Website: https://brittanyhodak.com About Brittany Brittany is the author of Creating Super Fans and a keynote speaker helping brands build loyalty and advocacy through intentional experience design. Download Discernment here Learn more about Jeff Dudan HOMEFRONT BRANDS #CustomerExperience #BrandLoyalty #SuperFans #WordOfMouthMarketing #ReferralMarketing #HomeServices #FranchiseBusiness #SmallBusinessGrowth #ServiceBusiness #MarketingStrategy #BusinessLeadership #Entrepreneurship #BrandStrategy #CustomerRetention #UnemployablePodcast Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Grab Jeff Dudan's book Discernment  Most “everyday” brands don't lose because they're bad… they lose because they're forgettable. In this episode of Unemployable, Jeff Dudan sits down with Brittany Hodak—author of Creating Super Fans and creator of the SUPER framework—to break down how service businesses (home + property services included) can stop competing like commodities and start building real advocacy. You'll hear why “being great at the job” is just the floor, how small experience decisions change referrals, and why the brands that win are the ones people remember—and recommend. What you'll learn: What a “super fan” actually is (and why it's bigger than referrals) Why apathy is the silent killer for service brands The SUPER framework: Story, Understand, Personalize, Exceed, Repeat How experience beats price in crowded categories Why trust + word of mouth matter even more in the age of AI Learn more from Brittany: Masterclass Website: https://brittanyhodak.com About Brittany Brittany is the author of Creating Super Fans and a keynote speaker helping brands build loyalty and advocacy through intentional experience design. Download Discernment here Learn more about Jeff Dudan HOMEFRONT BRANDS #CustomerExperience #BrandLoyalty #SuperFans #WordOfMouthMarketing #ReferralMarketing #HomeServices #FranchiseBusiness #SmallBusinessGrowth #ServiceBusiness #MarketingStrategy #BusinessLeadership #Entrepreneurship #BrandStrategy #CustomerRetention #UnemployablePodcast Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

What if the fastest way to beat your competitors isn't a new feature, but a better feeling at every step of the journey? In this episode, we explore how experiential innovation—improving how customers move, decide, and feel—outperforms price wars, builds trust, and turns small moments into big wins.Using the CXI Navigator, we break down how leaders align clear intent, cultural commitment, and real customer behavior to reduce friction and increase reassurance. From Uber and Netflix to B2B organizations like Vanguard, the pattern is consistent: spot hesitation, simplify paths, and guide people forward with confidence.With data showing customers will abandon even beloved brands after a single bad experience, the stakes are clear. This conversation shares practical ways to design calmer, clearer journeys that drive loyalty, speed, and long-term growth. Subscribe for more practical experience strategies, share this with a teammate who owns a part of the customer journey, and leave a review.Resources Mentioned:Learn more about CXI Membership™ and apply -- CXIMembership.comOrder your copy of Experience Is Everything -- experienceiseverythingbook.comExperience Investigators Website -- experienceinvestigators.comWant to ask a question? Visit askjeannie.vip to leave Jeannie a voicemail! (And don't forget to follow Jeannie on LinkedIn! www.linkedin.com/in/jeanniewalters/)

Melde dich zum Newsletter an: [Onlineshop Geflüster Weekly](https://www.berend-heins.de/onlineshop-gefluster-weekly?utm_source=podcast&utm_medium=ad&utm_campaign=newsletter) In dieser Folge des Onlineshop Geflüster Podcasts schauen wir uns ein Thema an, das viele komplett übersehen – und das bares Geld kostet: die neuen KI-Funktionen in den Meta Ads Einstellungen. Ich zeige dir, welche automatischen Optionen du besser ausschaltest, warum manche „smarte“ Features oft eher an deinem Budget zerren als deinem Umsatz helfen – und wie du deine Meta Ads wieder profitabel steuerst. Viel Spaß beim Anhören! Dein Berend. __________ Mache den ersten Schritt und buche dir eine kostenlose SHOPANALYSE: https://www.berend-heins.de/termin Wenn du sofort tiefer einsteigen willst: Hol dir mit unserem Onlinekurs die kugelsichere Komplettanleitung für profitable Meta Ads im eCommerce.

Customer experience doesn't happen by accident. It's designed. In this episode, I sit down with Kristen Kiley from Leanscaper to break down how to intentionally map the customer experience from first contact through long-term retention. Recorded at Leanscaper, we walk through the key customer touchpoints most contractors overlook, how small gaps create big problems, and how designing the journey on purpose leads to better retention, referrals, and long-term growth. Lawntrapreneur Academy (The #1 Resource for Starting, Growing and Scaling a Successful Lawn & Landscaping Company). - https://www.lawntrepreneuracademy.com/  Granum Academy Bootcamp Tour (use BRIAN25 to save!): https://granum.com/academy-bootcamp/  GROW 2026 - February 10-12 Dallas, TX: https://hubs.li/Q03Ybxs10 LMN & Coffee - https://us06web.zoom.us/j/89495679453?pwd=m0wKa6prJWrARKClJKolBaJjl00OYn.1 Coast Pay Fuel Card: www.CoastPay.com/Brian

This Podcast is sponsored by Team Simmer.Go to TeamSimmer and use the coupon code DEVIATE for 10% on individual course purchases.The Technical Marketing Handbook provides a comprehensive journey through technical marketing principles.Sign up to the Simmer Newsletter for the latest news in Technical Marketing.NEW SIMMER COURSE ALERT!  - Data Analysis with R - taught by Arben Kqiku (coupon code doesn't apply to this course)Latest content from Simo AhavaRun Server-side Google Tag Manager On Localhost ArticleLatest content from Juliana JacksonThe distance between what gets funded and what works has never been wider. (subscribe to the newsletter for more amazing content)Mentioned in the episode:Superweek Analytics SummitMeasurecamp HelsinkiConnect with Sayf Sharif:LinkedinThree Bears DataOptiMeasure This podcast is brought to you by Juliana Jackson and Simo Ahava.

Hier geht's zur Onlineshop Scaling Roadmap: https://www.berend-heins.de/onlineshop-scaling-roadmap?utm_source=podcast&utm_medium=ad&utm_campaign=osr In dieser Folge des Onlineshop Geflüster Podcasts geht's darum, weshalb Instagram Follower kein Geschäftsmodell sind. Ich spreche darüber, warum Reichweite ohne Strategie dich nicht weiterbringt, welchen Denkfehler viele Brands bei Social Media haben – und worauf du dich wirklich konzentrieren solltest, um Umsatz zu machen. Viel Spaß beim Anhören! Dein Berend. __________ Mache den ersten Schritt und buche dir eine kostenlose SHOPANALYSE: https://www.berend-heins.de/termin Wenn du sofort tiefer einsteigen willst: Hol dir mit unserem Onlinekurs die kugelsichere Komplettanleitung für profitable Meta Ads im eCommerce.

Warum jagen wir immer dem nächsten Lead hinterher, während der wahre Goldschatz bereits in unserem CRM liegt? In der heutigen Folge habe ich einen Wiederholungstäter zu Gast: Manuel Spors. Er ist einer der wenigen Männer in meinem Podcast, und das aus gutem Grund. Manuel ist der Experte für Kundenbindung und zeigt uns heute, warum es 7-Mal günstiger ist, einen bestehenden Kunden zum Wiederkäufer zu machen, als einen Neukunden mühsam zu akquirieren. Wir sprechen über das ‚neunte Weltwunder‘ – den Zinseszinseffekt der Kundenloyalität – und wie du durch klare Strukturen und echte Begeisterung deinen Umsatz pro Kopf locker verdoppeln kannst. Wenn du genug vom ‚Hamsterrad der Kaltakquise‘ hast und wissen willst, wie du aus Einmalkäufern lebenslange Fans machst, ist diese Folge ein absolutes Muss. In dieser Folge lernst du: - Das neunte Weltwunder der Wirtschaft: Warum Kundenbindung wie ein Zinseszins für dein Business wirkt und dich jedes Jahr mit einem ‚Umsatz-Sicherheitsnetz‘ starten lässt. - Struktur trifft Emotion: Wie du mit einem sauberen CRM (Kundenmanagementsystem) und einer durchdachten Customer Journey die gefürchtete ‚Kaufreue‘ deiner Kunden in Begeisterung verwandelst. - Upsell & Cross-Sell für Fortgeschrittene: Warum du deinen Kunden aktiv dienen musst, indem du ihnen genau das anbietest, was sie als Nächstes brauchen – ohne dich ‚salesy‘ oder aufdringlich zu fühlen. Hör jetzt rein und erfahre, wie du die Loyalitätsformel in deinem Business anwendest, um mit Leichtigkeit und Freude zu wachsen! Manuel hat am Ende der Folge noch ein mega Special exklusiv für meine Community: Schicke einen Screenshot der Bestellung von Manuels Buch an manuel@manuel-spors.com und erhalte seine 30-Tage-Challenge for free.

Diese Episode wird u.a. von mobile.de unterstützt. mobile.de sucht einen Senior Technical SEO Manager. Die Jobbeschreibung und wie ihr euch bewerben könnt, findet ihr unter folgenden Link: ⁠https://www.linkedin.com/jobs/view/senior-technical-seo-manager-f-m-d-at-mobile-de-4362489785/⁠---------------------Zweiter Teil der SEO WG – aufgenommen einen Tag vor dem SEO Day Köln: Vanessa Forster, Julia Bosbach, Stephan Gotula, Michael Weckerlin und Björn Darko diskutieren, was E-Commerce SEO heute wirklich bedeutet.Im Fokus: Warum SEO nicht „Marketing-Glitzer“ ist, sondern Produktarbeit und Unternehmensentwicklung. Warum Produktdaten, Indexierung, Struktur & technische Grundlagen wieder knallhart zählen – und wie AI Search/Shopping-Assistants die Customer Journey komprimieren. Außerdem: Kanal-Diversifizierung (TikTok, Amazon & KI-Systeme), KPI-Shift weg von Traffic hin zu Conversion/Gewinn und warum Brand/PR/Reputation Management zur neuen Pflichtdisziplin wird.Hinweis: Im Audio gibt es an einigen Stellen leichte Sound-Schwankungen. In der Folge sind außerdem einTakeaways (Key Learnings)SEO gehört nah an die Unternehmensführung: E-Commerce SEO ist Produkt-, Daten- und Architekturarbeit – nicht nur Content. Von Rankings zu Gewinn: Sichtbarkeit ist nett, bezahlt aber keine Gehälter – Ziel ist Umsatz/Profit und messbare Contribution entlang der Journey. Prioritäten im Shop: In vielen Fällen erst Kategorie/PDP/Produktdaten stabilisieren, dann Magazin/Editorial skalieren. AI Search verändert das Spiel: Pros/Cons, Beratung, Vergleich – vieles passiert „in einem Wisch“. Inhalte müssen Journey-fähig & maschinenlesbar sein. Brand & Reputation werden SEO-Hebel: Entscheidend ist, was andere über dich sagen (Mentions, Reviews, Sentiment) – und wie du darauf reagierst. Technik bleibt Nonplusultra: Crawl-/Indexierbarkeit, Struktur, Structured Data – sonst „stirbst du in Schönheit“. Kapitelmarken00:00 Intro & Setup01:09 Warum E-Commerce SEO überall ist01:35 SEO als Produktarbeit: Daten, Architektur, Indexierung04:25 KPI-Shift: Umsatz/Profit statt nur Traffic05:24 Prioritäten: Kategorie & PDP vor Magazin06:37 Kategorietexte: Tests, Wirkung, Platzierung07:19 Diversifizierung: Google, TikTok, Amazon, KI08:32 Intent sauber halten entlang der Journey09:23 Ratgeber/Magazin: zur Conversion führen10:41 AI Shopping Assistants: Pros/Cons & Journey-Kompression12:14 Content bleibt – aber Reihenfolge zählt13:20 Authority & Evergreen: Stabilität aufbauen14:23 Use Cases statt Personas: konkrete Situationen16:25 Brand & Reputation: Mentions, Reviews, Sentiment19:18 E-Commerce vs Publisher: Product Grids & Chancen21:04 AI-Landingpages: vernachlässigte Seitentypen22:12 PDP-Differenzierung: Reviews, Kontext, Signale23:07 Erfolgsmessung: Conversion als Leitgröße24:28 Technisches SEO: Varianten & Skalierung27:29 Nutzenkommunikation vs Produktdaten30:26 Basis für AI: Struktur, Structured Data, Crawlability

In dieser Folge des Onlineshop Geflüster Podcasts geht's um ein Thema, das viele Unternehmer kennen, aber selten ehrlich ansprechen: Was tun, wenn deine Mitarbeiter dich gefühlt mehr kosten als entlasten? Ich spreche darüber, woran es wirklich liegen kann, warum du dir als Führungskraft zuerst den Spiegel vorhalten solltest – und wie du eine Teamstruktur aufbaust, die dich wirklich nach vorne bringt. Viel Spaß beim Anhören! Dein Berend. __________ Mache den ersten Schritt und buche dir eine kostenlose SHOPANALYSE: https://www.berend-heins.de/termin Wenn du sofort tiefer einsteigen willst: Hol dir mit unserem Onlinekurs die kugelsichere Komplettanleitung für profitable Meta Ads im eCommerce.

In this episode of Disruption/Interruption, KJ sits down with Joey Coleman, two-time Wall Street Journal bestselling author and expert in experience design and retention strategy. Joey reveals the shocking truth about employee turnover—costing businesses a trillion dollars annually—and shares his proven framework for transforming the first 100 days of any relationship. From his background as a criminal defense attorney and White House advisor to consulting with NASA, Volkswagen, and Zappos, Joey brings unique insights into why companies lose employees and customers, and more importantly, how to keep them. Four Key Takeaways The First Day Crisis (10:25) 4% of all new hires quit after their first day of work globally, and by day 45, that number jumps to 22%. By the one-year mark, 40% of employees have left—costing U.S. businesses approximately $1 trillion annually. The True Cost of Turnover (13:00) Replacing an employee costs between 100-300% of their annual salary just to get someone new into the seat—not including their actual salary and benefits. For a $50,000 employee, you're looking at $50,000-$150,000 in replacement costs alone. HR's Shift from Culture to Compliance (27:00) Over the past 50 years, HR departments have shifted focus from creating great workplace cultures to managing compliance, documentation, and litigation prevention—leaving no one responsible for making the workplace the best it can be. The Remarkable Organization Test (35:31) "The way you know you're running a remarkable organization is if you announce you're hiring and your existing employees immediately recommend amazing people they want to work with. In most organizations, internal referral candidates measure close to zero." Quote of the Show (28:12):"There is no one who wakes up in the morning, looks in the mirror and says, 'My primary job when I get to work today is to make sure that this is the best place that any of these people have ever worked.'" – Joey Coleman Join our Anti-PR newsletter where we’re keeping a watchful and clever eye on PR trends, PR fails, and interesting news in tech so you don't have to. You're welcome. Want PR that actually matters? Get 30 minutes of expert advice in a fast-paced, zero-nonsense session from Karla Jo Helms, a veteran Crisis PR and Anti-PR Strategist who knows how to tell your story in the best possible light and get the exposure you need to disrupt your industry. Click here to book your call: https://info.jotopr.com/free-anti-pr-eval Ways to connect with Joey Coleman: LinkedIn: https://www.linkedin.com/in/joeycoleman1/ How to get more Disruption/Interruption: Amazon Music - https://music.amazon.com/podcasts/eccda84d-4d5b-4c52-ba54-7fd8af3cbe87/disruption-interruption Apple Podcast - https://podcasts.apple.com/us/podcast/disruption-interruption/id1581985755 Spotify - https://open.spotify.com/show/6yGSwcSp8J354awJkCmJlDSee omnystudio.com/listener for privacy information.

10% Rabatt auf die ersten 3 Monate mit Code "BEREND" In dieser Folge des Onlineshop Geflüster Podcasts spreche ich mit Nils von [Mable.ai](https://mable.ai/?via=berend) über die Zukunft des Trackings – und warum viele aktuelle Lösungen in Sachen Datenqualität und Attributionslogik einfach nicht mehr mithalten können. Du erfährst, welche neuen Möglichkeiten sich durch serverseitiges Tracking ergeben und wie du trotz Cookie-Einschränkungen endlich wieder verlässliche Zahlen bekommst. Viel Spaß beim Anhören! Dein Berend. __________ Mache den ersten Schritt und buche dir eine kostenlose SHOPANALYSE: https://www.berend-heins.de/termin Wenn du sofort tiefer einsteigen willst: Hol dir mit unserem Onlinekurs die kugelsichere Komplettanleitung für profitable Meta Ads im eCommerce.

Kaum ein Thema hat uns im letzten Jahr so stark beschäftigt wie Agentic Commerce. Und 2026 geht es nahtlos weiter. So auch in dieser Folge mit E-Commerce-Legende Kai Hudetz. Der Geschäftsführer des IFH Köln spricht mit Host Franzi Kunz nicht nur um KI und Agenten im E-Commerce, sondern auch über die entscheidende Frage: Kann Amazon seinen Platz als Marktführer verteidigen, oder erleben wir die Geburt eines neuen Gatekeepers? Kai erläutert an konkreten Beispielen, warum der Versorgungskauf der erste Bereich sein wird, in dem Agenten die komplette Kaufentscheidung übernehmen, und welche Chancen und Risiken sich daraus für Händler und Konsumenten ergeben. Außerdem werfen die beiden einen Blick auf die Vertrauensfrage im digitalen Handel und diskutieren, wie Händler verantwortungsbewusst und transparent Daten im Agentic Commerce bereitstellen können, um das Vertrauen der Konsumenten zu gewinnen. Wo genau liegen die Unterschiede zwischen der Bequemlichkeit des Agenten und dem Erlebnis des Kaufens? Höre, wie KI-Agenten die Customer Journey revolutionieren und den Einkauf in Zukunft steuern werden. was Händler tun müssen, um nicht von Amazon oder einem neuen Gatekeeper überrannt zu werden. wie Vertrauen und Transparenz den Erfolg von Agenten im Handel bestimmen. welche neuen KPIs für Händler entscheidend werden, wenn Agenten die Kontrolle übernehmen.

Jason Anderson is the COO of Andzen, a global customer journey and AI-powered CRM agency. In his role, he oversees operational execution and helps drive the agency's growth and client success across email, SMS, and loyalty programs. Jason has over a decade of experience in the e-commerce lifecycle and CRM marketing. In this episode… Scaling an e-commerce business can feel like combining tactics without experiencing momentum. Brands add more channels, push more messages, and chase efficiency metrics, yet retention stalls and growth plateaus. What separates brands that break through from those that remain stuck? According to e-commerce retention expert and CRM strategist Jason Anderson, the difference lies in designing intentional customer journeys. He emphasizes valuing your work, attracting ideal customers — not just the least expensive ones — and building systems that drive repeat purchases. Additionally, brands should segment customers by intent and engagement, integrate their tech stacks to uncover meaningful data, and use loyalty programs to reward behavior. In this episode of the Up Arrow Podcast, William Harris sits down with Jason Anderson, COO of Andzen, to discuss how intentional customer journeys fuel e-commerce growth. Jason shares lessons from Andzen's near-failure, smarter segmentation and reengagement strategies, and how loyalty programs can increase lifetime value without eroding margins.

Subscribe to our Newsletter: https://theultimatepartner.com/ebook-subscribe/ Check Out UPX: https://theultimatepartner.com/experience/ In this high-impact podcast episode to kick off 2026, Vince Menzione sits down with Jay McBain (Canalys/Informa) to decode the tectonic shifts reshaping the technology ecosystem. Jay reveals why the tech economy is forecasting double-digit growth while the broader economy lags, introducing a “Tale of Two Cities” where direct infrastructure sales are booming but partner influence is more critical than ever. He explains the drop in channel transact share to 66.7% and why the “96% Partner Assist” is the new metric for success. Jay also details the shift away from traditional “Gold/Silver/Bronze” programs toward point systems that recognize partners at every one of the “28 moments” in the customer journey, from influence to long-term retention. Key Takeaways The tech industry is forecast to grow 10.2% in 2026, outpacing the global economy’s 2.7% growth. Channel transact share has dropped from 75% to a forecast of 66.7% as infrastructure deals go direct. Nvidia and the “Magnificent Seven” are driving a massive direct infrastructure build-out for the next era. Microsoft measures a 96% “Partner Assist” rate, with up to seven partners involved in every deal. 80% of customers now prioritize partner certifications and competencies over relationships when choosing partners. The number one request from partners is to be recognized for value across all 28 moments, not just the point of sale. If you're ready to lead through change, elevate your business, and achieve extraordinary outcomes through the power of partnership—this is your community. At Ultimate Partner® we want leaders like you to join us in the Ultimate Partner Experience – where transformation begins. Key Tags: Jay McBain, Canalys, Informa Tech, Partner Assist, 28 Moments, Tech Growth 2026, Channel Strategy, Nvidia, Infrastructure Buildout, Partner Economics, Microsoft Ecosystem, AWS, Direct Sales, Indirect Sales, Partner Influence, Multiplier Effect, Customer Journey, Partner Programs, Tech Economy, Ecosystem Orchestration. https://youtu.be/ntogEr6mjKg?si=_AaBPBfv9KcMRA9D Transcript: [00:00:00] Jay McBain: By the way, marketplaces, the massive growth in marketplaces for everyone that doesn’t own the marketplace is also an indirect sale. It should be helping these numbers. Yeah, so, but there’s one company that’s driving and happens to be the most valuable company in the world right now. [00:00:15] Vince Menzione: Let’s start off with the first, my burning question I have first, let’s cover it first. [00:00:21] Vince Menzione: If you had a sum up 2026 for partners in one sentence. What is it and what are people still underestimating? [00:00:29] Jay McBain: Yeah, it’s one, one word is probably opportunity. Opportunity. Um, so we look around the world, uh, the world economy without technology in it is gonna grow at 2.7%. That’s about $120 trillion with technology in it, technology industry, we’re forecasting to grow by double digits. [00:00:47] Jay McBain: Amazing. You know, in a world that’s growing at two, uh, we’re expecting 10.2%. Growth. And this industry, as you know, is surrounded by partners. Yes. And there are opportunities in hardware, in software, in services, in telco, all the different parts of the customer’s budget. And to look through the double digits though, I mean the, the extension of the sentence is, it’s a tale of two cities. [00:01:11] Jay McBain: Yeah. I was gonna ask you about this. Police do. There isn’t an opportunity in every slice. You know, some of the slices are shrinking by single digits. Some of them are growing by low single digits, but some of them are in the 20, 30, 40% growth range. And this is what partners are starting to think, these tectonic shifts that are happening, the ultimate partnerships that are happening are in very specific places that you kicked off this session talking about. [00:01:35] Vince Menzione: Yeah. So I would love to di dive in here because we have your, we have your slide up behind us. In fact, in talking about this $6.1 trillion economy around te uh, tech and telco and this opportunity. So, you know, we’re, there are gonna be winners and losers right in, in terms of these, uh, these segments or slices of the economy. [00:01:55] Vince Menzione: We can talk about that now. I, I think maybe it would be a good idea to talk about both the channel and, and why the par the channel plays such a big role in this growth. And then talk about what the winners and losers are gonna be. [00:02:07] Jay McBain: Yeah, I mean, broader. Um, actually if we go to the next, uh, slide, there is, um, a declining number and in the world economy that 120 trillion, 75% of it. [00:02:20] Jay McBain: Uh, moves indirectly. You bought your last car from a dealer. Yeah. You bought your last, uh, TV from a retailer, you know, peanut butter from a grocer, that type of thing. But the agencies, the brokers, the resellers, the retailers, the franchisees, the gas stations, pharmacies, grocery, all the different parts of the 27 industries, you know, play an incredible role. [00:02:40] Jay McBain: Our industry was at 75, not just three years ago. Wow. It dropped to 73.2. Two years ago, down to 70.1 last year, and this year’s forecast to be 66.7, so it’s dropping by about 3% each year and it’s this how money changes hands. Yeah. By the way, marketplaces, the massive growth in marketplaces for everyone that doesn’t own the marketplace is also an indirect sale. [00:03:05] Jay McBain: It should be helping these numbers. Yeah, so, but there’s one company that’s driving and happens to be the most valuable company in the world right now, Nvidia. Yeah. And the broader data center buildup mostly on consumer side, but this infrastructure data center build out globally happening right now is mostly happening direct. [00:03:22] Jay McBain: Yeah. There are the magnificent seven who are spending hundreds of billions of dollars each. On these chips and on this, uh, capability and capacity for this next 20 year era. And this is not a resell gain. They’re not buying through distribution and not buying through a reseller. And that’s where you talk about haves and have nots. [00:03:40] Jay McBain: You talk about this economy that, you know, Nvidia for example, was growing at triple digits, quarter in, quarter out, you know, becoming the most valuable company. And it’s not. A traditional technology opportunity, right? There isn’t managed service providers inside these data centers. There isn’t technology folks like VARs and system integrators in plugging in the equipment. [00:04:02] Jay McBain: Yeah. So we gotta watch and, and look at where this next shift takes us and where this multiplier opportunity wraps around it. So that’s the second number here. 96%. Which hasn’t changed. This is a number by the way, that Microsoft measures Yes. Understand. And, and Microsoft looks at it and, you know, second most valuable company in the world measures every deal they’re in and then have been for decades. [00:04:26] Jay McBain: And they measure this 96% of partner assist upwards of seven partners in every one of their deals. And looking at this partner assist number is what drives them. And in Microsoft’s case. You know, perhaps without a better product price or uh, promotion than their lead competitor. AWS, they’ve outgrown them for 26 straight quarters. [00:04:45] Jay McBain: Yes. And they point to place as the reason why that two, three, maybe even four of those seven partners may be leading with Microsoft in critical moments. And so every company, large, medium, and small, look at this partner assist number. And this is where we take that ecosystem conversation. [00:05:02] Vince Menzione: So with 96% partner assist, why do partners touch, touching, everything still feel invisible in many cases. [00:05:11] Vince Menzione: And what’s the one move that they, they make? Or need to make to make them undeniable to [00:05:15] Jay McBain: vendors in 2026? Yeah, I mean, this is a long legacy. There’s 44 years of legacy of being measured at the point of sale where programs were built and paid at the point of sale. Yeah. Assuming you did a bunch of stuff like consulting and design and advisory before the point of sale, assuming you’re gonna stay after the sale and get the renewal and get the upsell, cross sell, and enrichment, there was this assumption, but you were really recognized only at one moment. [00:05:41] Jay McBain: And when we did the survey last year across, you know, 20,000 partners around the world, the number one thing they’re asking vendors for now. Is to recognize, measure monitor me at every moment. Mm-hmm. 28 of them before the sale every 30 days. Forever after the sale. Yep. At the point of sale, the provisioning, the procurement, all the pieces of where we add value. [00:06:02] Jay McBain: And now Microsoft was one of the leaders that came out with a point system over three years ago to say, we’re gonna start measuring and, you know, spreading the program dollars around a little bit like peanut butter. There’s over 400 companies now who have followed suit. You know, Cisco goes live in two weeks, so we’re in this mode now where the world is changing of economics, of partnering. [00:06:23] Jay McBain: It’s changing how recognition happens and it’s the number one thing partners want. [00:06:27] Vince Menzione: Yeah, we’re moving away from the gold, silver, bronze, uh, days of the past and, and tying ’em to these moments. In particular, the Ultimate Partner Winter retreat is gonna be here in the Boca Studio. This is the third year. [00:06:41] Vince Menzione: That we’re gonna be here in Boca. This is always a favorite of our community members, our executive members, our sponsors and speakers. We’ll all be here in the studio, which is a really intimate setting. We can see it upwards of 40, 50 people. We’ll be hosting an incredible dinner at the Boca Resort overlooking the golf course. [00:07:01] Vince Menzione: That’s an incredible property and uh, we’d love to have you join us. Thank you for being part of the ultimate Partner community, and I hope to see you this year at one of our events. Thank you.

Zum YouTube Video: https://youtu.be/6-FPVHaiu38 In dieser Folge des Onlineshop Geflüster Podcasts geht es darum, wie Meta Ads 2026 wirklich funktionieren und was sich für E-Commerce-Unternehmen entscheidend verändert hat. Du erfährst, warum das Andromeda Update den Algorithmus auf ein neues Level hebt, weshalb starke Creatives und gutes Marketing wichtiger sind als komplexe Kampagnen-Setups und warum klassisches Targeting kaum noch eine Rolle spielt. Viel Spaß beim anhören! Dein Berend. __________ Mache den ersten Schritt und buche dir eine kostenlose SHOPANALYSE: https://www.berend-heins.de/termin Wenn du sofort tiefer einsteigen willst: Hol dir mit unserem Onlinekurs die kugelsichere Komplettanleitung für profitable Meta Ads im eCommerce.

In dieser Podcast-Episode spricht Thomas mit Joachim Nickel, einem erfahrenen Web-Analytics-Spezialisten und Open-Source-Experten, über die tiefgreifenden Veränderungen im Bereich der Webanalyse. Im Mittelpunkt steht die Frage, wie aussagekräftig Web-Analytics-Daten heute noch sind – vor dem Hintergrund von DSGVO, Consent-Bannern, Adblockern, veränderten Nutzergewohnheiten und dem wachsenden Einfluss von KI-Systemen wie AI Overviews und KI-Browsern. Joachim erläutert, warum Datenschutz nicht das Ende von Web Analytics bedeutet, sondern vielmehr ein Umdenken erfordert. Es geht weniger um perfekte, personenbezogene Daten und mehr um belastbare Muster und qualitative Signale. Diskutiert wird der Unterschied zwischen klassischen Analytics-Lösungen und datenschutzkonformen Alternativen, insbesondere im Hinblick auf Datenquantität, Datenqualität und Interpretierbarkeit. Dabei wird deutlich, dass weniger Tracking nicht automatisch schlechtere Entscheidungen bedeutet – solange die richtigen Fragen gestellt werden. Ein weiterer Schwerpunkt der Folge liegt auf der sinnvollen Bewertung von KPIs. Thomas und Joachim sprechen darüber, warum Traffic und Verweildauer allein kaum noch Aussagekraft haben und weshalb Mikro- und Makro-Conversions stärker in den Fokus rücken müssen. Besonders im SEO- und Content-Umfeld wird klar, dass informationelle Inhalte selten sofort verkaufen, aber dennoch einen entscheidenden Beitrag zur Customer Journey leisten. Themen wie reale Nutzungszeit auf Seiten, Scroll- und Interaktionstiefe sowie die Grenzen klassischer Metriken werden dabei praxisnah eingeordnet. Auch der Einfluss von Künstlicher Intelligenz auf Traffic, Attribution und Analyse wird kritisch beleuchtet. Während KI-Systeme neue Zugriffsquellen schaffen können, sorgen sie gleichzeitig für zusätzliche Intransparenz. Die größte Herausforderung für valide Analysen liegt laut Joachim jedoch weniger bei KI, sondern weiterhin bei Datenverlusten durch Consent-Ablehnung und technische Blockaden. Abschließend macht die Episode deutlich, dass Web Analytics auch heute unverzichtbar bleibt – allerdings nur dann, wenn Daten nicht blind vertraut, sondern fachlich eingeordnet und kontextualisiert werden. Die Folge richtet sich an Unternehmer:innen, Marketer, SEO-Verantwortliche und alle, die Web-Analytics-Zahlen besser verstehen, realistischer bewerten und strategisch sinnvoll nutzen wollen.

Newsletter, Content, Kampagnen: Viele Marken optimieren Produkte und Kommunikation – und wachsen trotzdem nicht. Marktforscher Jörg Munkes erklärt, warum Wachstum im Alltag der Menschen entsteht, nicht im Marketingplan.

In diesem Webinar beschäftigen wir uns mit der Frage: Reicht Salesforce Pardot für das eigene Marketing noch aus, oder ist es Zeit für eine moderne Alternative wie die Salesforce B2B Marketing Cloud (Marketing Cloud Next) oder eignet sich die Marketing Automation von HubSpot für deine Anforderungen? Wir sehen uns an, was Pardot (MCAE) besonders gut kann und wo die Grenzen liegen. Dabei vergleichen wir die drei Plattformen Salesforce Pardot, Salesforce Marketing Cloud Next und HubSpot, sodass klar wird, worin sich die Lösungen unterscheiden, welche Anforderungen sie jeweils optimal abdecken und in welchen Situationen ein Umstieg oder eine Ergänzung sinnvoll ist. Anhand eines praxisnahen Beispiels vergleichen wir typische B2B-Szenarien im Marketing-Alltag: Den Aufbau Customer Journeys, E-Mails, Landing Pages und Reportings. Nutzungsmöglichkeiten für Personalisierung, Datenanreicherung und wie du die nativen KI-Features einsetzt. Zusätzlich schauen wir uns die Preise inklusive der versteckte Kosten genauer an. So kannst du ganz konkret sehen, was mit Pardot möglich ist und welche zusätzlichen Funktionen HubSpot oder Marketing Cloud Next bieten. Zusätzlich schauen wir uns die Preise inklusive der versteckte Kosten genauer an. Das wirst Du nach dem Webinar gelernt haben: Stärken und Grenzen von Pardot: Du erkennst, welche Marketingaufgaben Pardot effizient abdeckt und wo andere Tools Vorteile bieten. Entscheidungshilfe für die Zukunft: Du erhältst konkrete Hinweise, wann ein Umstieg oder eine Ergänzung sinnvoll ist, passend zu deinen Wachstumszielen und Marketingstrategien. Praxisnahe Anwendung: Du siehst, wie typische B2B-Marketing-Szenarien – von Customer Journeys über E-Mails und Reporting bis hin zu dem Einsatz von KI – in allen drei Tools umgesetzt werden. Für wen ist dieses Webinar? - CMOs (Chief Marketing Officers) - Marketing Leiter / Marketing Manager - IT-Leiter:innen oder CIOs - Geschäftsführer:innen - Projektleiter:innen für CRM-Einführungen - CSOs (Chief Sales Officers) / Vertriebsleiter:innen - Unternehmen die Salesforce Nutzen - Unternehmen mit 100+ Mitarbeitenden, die eine Marketing Automation einführen oder ausbauen möchten. - Teams die mit Pardot unzufrieden sind oder an Grenzen stoßen - Teams, die Prozesse effizienter gestalten und Lead-Conversion verbessern wollen. - Teilnehmer mit Grundkenntnissen in CRM/Marketing Automation. - Entscheider, die prüfen wollen, ob die aktuelle Marketing Automation optimal genutzt wird

In dieser Folge des Onlineshop Geflüster Podcasts geht es um ein Thema, das viele E-Commerce-Unternehmer zu lange aussitzen: den Steuerberater. Du erfährst, woran du erkennst, dass dein aktueller Steuerberater nicht mehr zu deinem Onlinebusiness passt. Außerdem klären wir, warum Steuern kein reines „Abgabe-Thema“ sind, sondern ein echter Gestaltungshebel – und warum du als Shopbetreiber Verantwortung übernehmen musst, um Wachstum, Profitabilität und Exit-Fähigkeit nicht zu gefährden. Viel Spaß beim anhören! Dein Berend. __________ Mache den ersten Schritt und buche dir eine kostenlose SHOPANALYSE: https://www.berend-heins.de/termin Wenn du sofort tiefer einsteigen willst: Hol dir mit unserem Onlinekurs die kugelsichere Komplettanleitung für profitable Meta Ads im eCommerce.

I just booked my first Disneyland trip of the year, and the second I hit confirm, my brain went straight into planning mode — not because I love spreadsheets (okay, maybe a little), but because Disneyland is not a place you wing it.And neither is your client experience.In this episode, I walk you through why planning a Disney day is the exact same skill you need to design a calm, trustworthy client journey — and why most people make email writing way harder than it needs to be by skipping this step.You'll hear:Why your customer journey doesn't need to be complicated — it just needs to existHow mapping your touchpoints prevents overwhelm, silence, and confusionThe real reason writing client emails feels exhausting and repetitiveWhy “what happens next?” emails are a process issue, not a client issueHow planning the journey first makes email writing faster, clearer, and easierIf you're tired of making decisions in the moment, rewriting the same emails, or feeling like your client experience only works because you're babysitting it — this episode will show you where to start.Inside Email Like You Mean It, we map your full customer journey first, then write every email that supports it together in five focused days — so you can finally trust the process you're walking your clients through.➡️ The next sprint starts February 2ndLearn more at coliejames.com/emailAnd if a Disney trip has been on your to-do list? Take this as your sign to book it — and actually enjoy it.

What if the customer experience principles behind Disney-level service and NASA-grade operational excellence could be applied to your business, without increasing your costs? In this episode of the Grownlearn Podcast, host Zorina Dimitrova, Investment Matchmaker & Strategic Growth Advisor, sits down with Vance Morris, a customer experience expert who has worked with Disney, NASA, and the Kennedy Center.

Perry Sheraw is a marketing automation expert with over 20 years of experience turning chaotic email strategies into high-converting customer journeys. A former print journalist turned C-suite executive, Perry launched her first email campaign in 2002 and never looked back. She has since led marketing strategy for both Fortune 500 companies and scaling startups, with deep specialization in email, SMS, CRM alignment, and marketing tech.Visit Perry's Website: www.perrrysheraw.comVisit DUMA's Website: https://www.dumacx.com/

Wir alle lieben diese Geschichten

Recorded live at SocialWest 2025 in Calgary, this episode of the Marketing News Canada podcast features guest host Laila Hobbs in conversation with Julie Ogilvie, Executive Director of the Kentville Business Community and Founder of Julie Ogilvie Consulting.Julie shares how small businesses and solo founders can build customer journeys that convert, without burning out or spending all their time on marketing. The conversation breaks down what a customer journey really is, why it extends far beyond the point of purchase, and how brands can turn customers into long-term advocates through thoughtful post-purchase experiences.From balancing passion with profitability to focusing on the most overlooked stages of the customer journey, this episode offers practical, grounded advice for marketers, founders, and business owners looking to build sustainable growth.

Most brands think their messaging is clear. Their customers often disagree. In this episode of Frictionless Growth Marketing, Sonia Thompson sits down with Dr. J.J. Peterson — marketing and communication expert, former Head of StoryBrand, and co-host of the globally top-ranked Marketing Made Simple podcast — to unpack how messaging can either remove friction or quietly block business growth at every stage of the customer journey. Together, they explore why unclear messaging is one of the most overlooked sources of friction in marketing — and how it leads to lost trust, stalled conversion, and missed growth opportunities, especially with today's identity-rich, values-driven consumers. This episode will help you spot where your messaging may be slowing customers down — and how to realign it to drive business growth. You'll learn: How unclear messaging creates friction across the customer journey Why customers need to see themselves in your story to take action How storytelling increases clarity, trust, and conversion Where brands unintentionally push customers away with their language and positioning How to communicate with empathy and authority — without sounding generic or salesy Why clear, human messaging is essential for sustainable business growth Dr. Peterson also shares powerful real-world examples, lessons from working with global brands, and insights on how leaders can show up as guides — not heroes — in their customers' stories. If you want to improve customer experience, remove messaging friction, and drive business growth through clearer, more human communication, this episode will help you see exactly where to start.

The fastest-growing brands treat customer insight like a strategy—not just a survey. In this week's episode of Growth Talks, CMO & Advisor, Matt Gehring joins host Tyler Elliston, founder and CEO of Right Side Up, to unpack what it takes to succeed in your first 90 days as a marketing leader. Drawing from his leadership roles at Dutch Pet, Everlane, and Rothy's, Matt shares how to map the customer journey, turn post-purchase insights into smart segmentation strategies, and use real-time data to drive repeat purchases. Find out why acting on customer insights early is key to refining your product, aligning your team, and making informed decisions before you scale.

AI is gaining influence across the customer journey but even as brands experiment with it, more established strategies and channels will remain important. JPMorganChase's Tiffany Perkins Munn and WARC's Stephen Whiteside join David Tiltman to discuss the fast moving world of AI and its impact on marketing in 2026.

For Steve Dennis and Michael LeBlanc's final episode recorded live at the CommerceNext Growth show, they welcome two visionary leaders from Tapestry, the global house of brands that includes Coach and Kate Spade: Pooja Chandiramani, VP Global Media Strategy & Planning, Marketing Analytics, Operations and Transformation, and Avinash Kaushik, Brand Strategy & Marketing Transformation.Pooja and Avinash unpack Tapestry's ongoing transformation, which embeds analytics as a core pillar of brand growth. For Coach in particular, analytics isn't just incremental—it's a complete transformation journey. By using data to generate insights that directly drive business impact, Tapestry ensures marketing investments are accountable, measurable, and tied to outcomes.Avinash, a globally recognized thought leader and author, explains how Tapestry embraces intent-centric marketing to connect authentically with consumers. Moving beyond the outdated “accessible luxury” positioning, the company has shifted toward "expressive luxury"—a modern framework that reflects values-driven, authentic consumer engagement, particularly resonant with younger audiences.The conversation dives into the cultural foundations necessary for analytics to thrive. Avinash emphasizes that “culture is more important than data,” crediting Tapestry's CEO Joanne Crevoiserat and senior leadership for creating an environment where data can challenge assumptions and guide decisions. This culture enables bold experiments, including measuring the incrementality of brand marketing—one of the toughest questions in retail.Pooja highlights how creative pre-testing has become a critical unlock. By partnering with Human Made Machine, Tapestry tests campaigns with real audiences before investing media spend. This approach ensures that creative—responsible for up to 70% of marketing impact—delivers measurable results in driving brand awareness and incremental sales. It's a cultural shift, moving from subjective opinions about creative to decisions grounded in data.The episode also explores the role of AI and machine learning in accelerating agility, simplifying decision-making frameworks, and enabling global scalability. Both leaders stress that outcomes-based planning—rather than activity-based planning—keeps Tapestry aligned with its ambitious growth goals.  About UsJennifer MarloHead of Content, CommerceNextJennifer Marlo drives industry-leading programming at CommerceNext, drawing on experience from Ascendant Network and iMedia Connection, where she spearheaded content strategies to inspire retail, brand and agency marketing leaders. Guided by the belief that “a rising tide lifts all boats,” Jennifer uses in-person and digital platforms to educate and foster industry collaboration. Steve Dennis is a strategic advisor and keynote speaker focused on growth and innovation, who has also been named one of the world's top retail influencers. He is the bestselling authro of two books: Leaders Leap: Transforming Your Company at the Speed of Disruption and Remarkable Retail: How To Win & Keep Customers in the Age of Disruption. Steve regularly shares his insights in his role as a Forbes senior retail contributor and on social media.Michael LeBlanc is the president and founder of M.E. LeBlanc & Company Inc, a senior retail advisor, top retail influencer, keynote speaker and media entrepreneur. Michael produces and hosts a network of leading retail trade podcasts, including the award-winning No.1 independent retail industry podcast in America, Remarkable Retail with his partner, Dallas-based best-selling author Steve Dennis; Canada's top retail industry podcast The Voice of Retail and Canada's top food industry and one of the top Canadian-produced management independent podcasts in the country, The Food Professor with Dr. Sylvain Charlebois from Dalhousie University in Halifax.

In this episode of Tech On Demand, host Bill Calkins is joined by two experts from Epicor—a software company delivering comprehensive ERP solutions, as well as CRM tools and a range of supply chain management systems. Epicor truly understands the green industry and partners with garden centers and nurseries to customize business tools. Kerrie Jordan, Epicor's chief marketing officer and Sam Kirkland, a national business development strategist are on the podcast to talk A.I. and ways to take the data you have, digitize it and apply A.I. to use it even more effectively. A.I. has the capability to assist in all fundamental business processes—from product procurement and cash flow management to employee productivity and customer engagement. That's just a snapshot of what Kerrie and Sam share in this episode. Bill and his guests spend time discussing what exactly A.I. means for green industry businesses and applications from other industries can be transformational, as well as ways A.I. can help personalize businesses to level up the customer experience. They close looking to the future and what might be possible as this technology continues to evolve. PODCAST: Artificial Intelligence in the Green Industry (Part 1): https://techondemand.podbean.com/e/artificial-intelligence-in-the-green-industry-part-1-ft-clint-albin/   MORE RESOURCES: Epicor—Artificial Intelligence: https://www.epicor.com/en-us/solutions/technology/people-centric-ai/ ARTICLE: AI—Gaining Back Time: https://www.greenprofit.com/Article/?srch=1&articleID=27602 ARTICLE: Why You Need AI, No Matter Your Size: https://www.greenprofit.com/Article/?srch=1&articleID=27544 ARTICLE: Using AI to Shorten the Customer Journey: https://www.greenprofit.com/Article/?articleid=27702 PODCAST: Next-Level Engagement, Growth & Brand Building with Sam Kirkland: https://youtu.be/P_VMRu0wTHU?si=fBJr9uzxOT4UZu3C

This week, the team breaks down how operators should be thinking about Q4 performance, offer strategy, and what it really takes to evolve beyond the traditional “discount + ads” playbook. We get into why some brands are rolling out first-ever sitewide promotions, how seasonal bundles create new revenue moments, and how text-to-buy flows, post-purchase upsells, and Shopify Collective can create seamless cross-brand merchandising opportunities heading into 2026.From there, we dive into one of the smoothest customer experiences we've seen lately: Fellow's text-to-buy setup. We unpack why it works so well for hardware brands with natural consumable add-ons, which categories this model is best suited for, and how operators can use complementary products to create repeat pathways without relying on subscriptions.We then dive into media expansion, with the hosts discussing why there's more opportunity than ever outside the traditional hero channels - from curated newsletter audiences to out-of-home paired with sampling and experiential moments, and the rise of street-interview content as a high-performing acquisition engine. There is so much overlooked media in the ecosystem right now, and operators who feel capped on their core platforms may be missing high-leverage arbitrage.We wrap with a discussion on identifying under-the-radar media buys, evaluating whether niche placements are worth the squeeze, and how to build a more resilient acquisition and retention engine moving into next year. If you're expanding your media mix, pushing for higher LTV, or rethinking your Q4 strategy, this episode is packed with operator-level insights.If you have a question for the MOperators Hotline, click the link to be in with a chance of it being discussed on the show: https://forms.gle/1W7nKoNK5Zakm1Xv6Chapters:00:00:00 - Introduction00:17:51 - Text-to-Buy and Complementary Brand Partnerships00:35:40 - Testing Free Plus Shipping and Sample Funnels00:46:02 - Out-of-Home and Street Interviews00:58:11 - Balancing Arbitrage vs. Measurement01:08:28 - Aligning Media Investment with Attention TrendsPowered by:Motion.⁠⁠⁠https://motionapp.com/pricing?utm_source=marketing-operators-podcast&utm_medium=paidsponsor&utm_campaign=march-2024-ad-reads⁠⁠⁠https://motionapp.com/creative-trendsPrescient AI.⁠⁠⁠https://www.prescientai.com/operatorsRichpanel.⁠⁠⁠https://www.richpanel.com/?utm_source=MO&utm_medium=podcast&utm_campaign=ytdescAftersell.https://www.aftersell.com/operatorsRivo.https://www.rivo.io/operatorsSubscribe to the 9 Operators Podcast here:https://www.youtube.com/@Operators9Subscribe to the Finance Operators Podcast here:https://www.youtube.com/@FinanceOperatorsFOPSSign up to the 9 Operators newsletter here:https://9operators.com/

With over two decades of experience helping small businesses thrive, John dives solo into this episode to explore how AI is revolutionizing the buyer's journey. He breaks down the stages of his signature "Marketing Hourglass" framework and shares how businesses must adapt their strategies in an AI-driven world. Tune in to learn how to future-proof your marketing by aligning with evolving customer behavior, embracing self-service tools, and doubling down on authenticity and trust. Today we discussed: 00:00 Introducing Christine Perkett 00:09 The evolved buyer journey 02:29 Reintroducing the Marketing Hourglass as a flexible customer journey mode 03:43 How AI interrupts and reshapes journey stages like know, like, and trust 04:55 Recommendation engines and the rise of self-service experiences 06:12 The need to rethink SEO: focus on questions, not keywords 06:50 Combining digital efficiency with emotional, human-centered marketing 08:33 The journey is already changing—are you adapting?   Rate, Review, & Follow If you liked this episode, please rate and review the show. Let us know what you loved most about the episode. Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today!

Find the full episode transcript and apply to Rhonda's 5-month VIP Mentoring program here.Are you hoping to attract just any client for your coaching niche?There's a significant difference between a client and an IDEAL client.Ideal clients:·      Are “seekers” who are already actively seeking solutions in your niche.·      Have urgent problems that your offers are designed to solve.·      Know they want to hire you BEFORE the Discovery Call.It's easy to enroll these clients because they are 100% ready.You don't have to sell, convince or perform to hear YES!The difference is in their sense of urgency and certainty.How can you make sure you are attracting IDEAL clients?Create a JOURNEY from where they are in that time of active seeking directly to your business “front door.”That's what I help coaches create from scratch with VIP Mentoring. OPENINGS NOWAnd it makes your business a lot more fun than what you're likely doing now to attract clients.It also brings YOU a deep sense of certainty in your direction and value.I'd love to hear from you. Stay inspired and make things happen! - Rhonda Hess, Prosperous Coach Rhonda Hess helps new coaches leverage their zone of genius into a profitable coaching niche and launch with confidence. For VIP step-by-step support apply for Rhonda's VIP Coaching Business Breakthrough Program here and she'll be in touch to invite you a discovery call. Or if you're stuck on your coaching niche, grab a Nail Your Niche Strategy Session with Rhonda here.

Most teams obsess over new business and ignore the people already paying them. That blind spot is killing retention, bloating acquisition costs, and making growth harder than it needs to be.In this episode, Toni sits down with Mallory Lee, a three time VP of Revenue Operations, to unpack why Customer Success is still treated like an afterthought and why that mindset breaks companies over time.(00:00) - Introduction (02:35) - CS Teams are the Forgotten Child (08:18) - The Customer Journey and Handoffs (11:46) - Maintaining Customer Context (22:02) - Product Usage Data and Signals (26:30) - Building Trust Through Customer References (32:17) - Identifying and Leveraging Power Users (35:03) - Gamification and User Engagement (38:14) - Systematizing Customer Loyalty (42:38) - Financial Implications of Customer Retention (44:24) - The Vicious Cycle of Churn (51:31) - Final Thoughts

In episode 495 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Joe Cano, senior vice president of digital commerce at Lowe's, a FORTUNE® 100 home improvement company. Cano details the company's approach to personalizing the digital shopping experience for both DIY homeowners and professional contractors (1:45). He explains how Lowe's uses real-time data and artificial…

Heute widmen wir uns einem Thema, das derzeit niemanden in der Branche kalt lässt: Künstliche Intelligenz in der Customer Journey. Moderator Alexander Bernert diskutiert gemeinsam mit Tilo Franzen von der DEVK und Jens Kohne von Cologne Intelligence, wie weit KI im Versicherungsalltag tatsächlich angekommen ist, welche Praxiserfahrungen es bereits gibt und wo die Technologie noch an ihre Grenzen stößt. Die Runde beleuchtet, wo KI im Hintergrund schon fast unbemerkt Prozesse automatisiert, wo sie dem Menschen noch nicht das Wasser reichen kann – und warum Empathie und Vertrauen in der Branche weiterhin ganz klar Menschensache bleiben. Freut euch auf praxisnahe Einblicke, kritische Reflexionen und einen Ausblick darauf, wie KI die Kundeninteraktion der Zukunft verändern könnte. Viel Spaß beim Zuhören!Schreibt uns gerne eine Nachricht!Dieser Podcast wird von msg unterstützt. Die msg Gruppe ist führender Anbieter im Versicherungsmarkt für moderne Systemlösungen. Von Automation- über KI- und SAP- bis hin zu modernen Kommunikations- und Vertriebslösungen. Die msg bündelt moderne Technologien mit tiefem Branchen Know-How. Folge uns auf unserer LinkedIn Unternehmensseite für weitere spannende Updates.Unsere Website: https://www.insurancemondaypodcast.de/Du möchtest Gast beim Insurance Monday Podcast sein? Schreibe uns unter info@insurancemondaypodcast.de und wir melden uns umgehend bei Dir.Dieser Podcast wird von dean productions produziert.Vielen Dank, dass Du unseren Podcast hörst!

This episode, Kathryn digs into the art and science of customer experience with Bennett Fox-Glassman, SVP of Customer Journey at Macy's. Together, they explore how listening, context, and authenticity shape memorable interactions in modern retail.Guest Quotes“One of our first focuses was taking stock of what was working and what wasn't. And in our CRM programs, when we looked at them, we believed we could actually get more by sending less, which was maybe counterintuitive at first, but in fact, we have. And so it used to be that it was Tuesday and so everybody got the coats email, and now we are much more attentive to where you are in your journey. So if you recently bought something at home, for example, we wanna be talking to you about how do you style it and how do you complete that room. And that becomes our priority over talking to you about the fact that it happens to be Tuesday.”Episode Breakdown[01:42] Alchemy Unveiled: Rewiring Around the Customer[14:13] From Nuggets to Campaign Gold: Power of Iconic Moments[21:00] Gold Rush Round: Bennett's Bumper Sticker WisdomLinks & Resources:Links & Resources:Connect with Kathryn: https://www.linkedin.com/in/kathrynturnoff/Connect with Bennett: https://www.linkedin.com/in/bennettglassman/?skipRedirect=true Learn more about Macy's: https://www.linkedin.com/company/macy/ Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Even the most well-intentioned brands have friction hiding in their customer journeys — small moments that quietly push ideal customers away. In this episode, Inclusive Marketing and Customer Experience Strategist Sonia Thompson reveals her Friction Finder Growth Audit framework to uncover and fix the hidden friction blocking your customer experience and limiting brand growth. Get the Inclusion & Marketing Newsletter -- www.inclusionandmarketing.com/newsletter

Send us a textUnderstanding your Amazon customer journey is crucial for sales growth. Learn how to analyze awareness, consideration, and purchase stages to optimize your strategies with the help of My Amazon Guy's expert insights. Discover the steps you can take to fine-tune your advertising and customer targeting for maximum success.Get your hands on the Ultimate Q4 Playbook for Amazon sellers and crush this holiday season! https://bit.ly/46Wqkm3Book a strategy call to dive deeper into your customer journey analytics and unlock real growth for your brand: https://bit.ly/4jMZtxu#AmazonSales #EcommerceGrowth #CustomerJourney #AmazonAdvertising #brandgrowth Watch these videos on YouTube:Use Brand Analytics to Increase Sales https://www.youtube.com/watch?v=HnUKZXZ9uEk&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=4Simplify Amazon Listing Compliance https://www.youtube.com/watch?v=ArGPygUCFpk&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=11-----------------------------------------------Plan your best sales season yet with our 2025 Ecommerce Holiday Playbook: https://bit.ly/4hbygovStop wasting ad spend,download our PPC guide and run campaigns that actually convert: https://bit.ly/4lF0OYXFix what's burying your listings, download the SEO toolkit sellers rely on for rankings: https://bit.ly/3JyMDGoDon't wait for chaos, grab the Amazon Crisis Kit before your traffic or rankings take a hit: https://bit.ly/4maWHn0Timestamps00:00 - Amazon Data & Customer Journey01:10 - Understanding the Amazon Customer Journey Funnel02:20 - Analyzing the Awareness Stage: Key Metrics03:40 - Identifying High Potential Customers in Consideration05:00 - The Importance of Add-to-Cart and Wishlist Data06:15 - How to Optimize Your Amazon Sales Funnel for Better Conversion07:30 - Comparing January vs. March: Key Data Shifts08:45 - Improving New-to-Brand Purchases with Targeted Strategies10:00 - Retargeting Strategies for Repeat Customers on Amazon11:15 - How to Leverage Customer Journey Data to Grow Your Brand----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

How do brands create customers who stay for years or even decades? In this episode, we break down the model behind lifelong loyalty, emotional connection, and trust-based customer experience - the kind that drives repeat revenue, referrals, and real brand love. Our guest is John Boccuzzi, Jr., CX leader, speaker, author of The Art of Seducing Your Customers, and President of ISG Research. With 30+ years studying how companies build trust and deliver memorable customer experiences, John shares the frameworks and stories that prove: CX is not a cost center — it's a growth engine. You'll learn:The #1 factor that determines whether customers returnWhy customer experience is more emotional than operationalThe “Ruth Story” - how one pair of glasses changed John's entire view on CXHow to scale empathy, trust, and personalization across big organizationsWhat brands get wrong when implementing AI in customer experienceThe future of CX and what will matter most in the next 12 months If you lead customer experience, marketing, service, brand, or product, this conversation will reshape how you think about delivering value.Watch Next: https://www.youtube.com/watch?v=rgNCaTYkXCE&t=1864s Key Moments:0:00 Meet John Boccuzzi, Jr.3:20 What Customer Experience Really Is5:20 The “Ruth Story”: Creating Emotional Loyalty10:10 Why Having a Point of View Builds Trust15:15 Training Teams to Deliver Great CX18:55 Scaling Emotional Customer Experiences23:30 How AI Fits Into Customer Experience29:55 The Power of First Impressions33:25 How Brands Stay Relevant Today37:15 Make the Customer Journey Simple42:55 The Future of Personalization49:15 Common Misconceptions About CX50:27 A Trend to Bet On (That Isn't AI) –Are your teams facing growing demands? Join CX leaders transforming their AI strategy with Agentforce. Start achieving your ambitious goals. Visit salesforce.com/agentforce Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode, Katie breaks down how our nervous system and customer journey are more connected than we think, especially as Manifestors. Using systems, tools, and tech intentionally helps us stay regulated and consistent across both rest cycles and creative urges. She walks through each phase of the customer journey from attraction to expansion and shows how to design two sets of systems: one that keeps your business running on autopilot while you're resting, and another that helps you turn on the faucet when you're in a creative surge. You'll learn how to support your energy instead of fighting it, create client experiences that align with your natural rhythms, and avoid common pitfalls. The episode will include tangible free resources. About Katie: 5/1 splenic Manifestor - Embodiment Architect & Astrologer Katie MacLachlan is the Founder of Be Good Guide, where she helps entrepreneurs create businesses and lives that feel as good as they look through strategy, systems, style, and the stars. Visit Katie's website: www.begoodguide.com Connect with Katie: Instagram @begoodguide -- Visit our website: www.themanifestorcommunity.com Connect with us: Instagram @themanifestorcommunity New: We've just released Build Like A Manifestor — a free 3-part audio series designed to help Manifestors remember their true rhythm in business. Listen in to discover why consistency isn't your path, how to recognise the seasons of your urges, and what kind of containers actually support your energy. Check it out: Build like a Manifestor

Send us a textThis new Amazon feature offers unparalleled insights into tracking customer journeys, allowing sellers to understand customer behavior and product performance. With detailed analytics, you can now measure customer acquisition costs, lifetime value, and new customer rates. By utilizing this data, you'll be able to optimize your product listings and advertising strategies effectively, ensuring continued growth for your brand. This powerful tool brings data-driven decision-making to the forefront of your business.Ready to elevate your Amazon sales? Let's discuss how these features can transform your brand, book a strategy call now! https://bit.ly/4jMZtxuCrush your Q4 goals, download the Q4 Selling Playbook built for serious Amazon sellers: https://bit.ly/46Wqkm3#AmazonSales #CustomerInsights #EcommerceGrowth #BrandAnalytics #AmazonAdvertising #AmazonSellers #SalesGrowthWatch these videos on YouTube:Use Brand Analytics to Increase Sales https://www.youtube.com/watch?v=HnUKZXZ9uEk&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=4Simplify Amazon Listing Compliance https://www.youtube.com/watch?v=ArGPygUCFpk&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=11-----------------------------------------------Relying only on Amazon? Download the DTC GrowthStack and start scaling your brand your way: https://bit.ly/4p7TyqjStop wasting ad spend,download our PPC guide and run campaigns that actually convert: https://bit.ly/4lF0OYXDon't wait for chaos, grab the Amazon Crisis Kit before your traffic or rankings take a hit: https://bit.ly/4maWHn0Timestamps00:00 - Introduction to Amazon's new feature for tracking customer journey00:30 - Viewing customer data for new and existing customers01:15 - Understanding customer lifetime value and acquisition costs02:00 - How to calculate new customer acquisition cost02:40 - Analyzing search channel performance and conversion rates03:00 - Understanding search impression conversion rate for Amazon products03:30 - Insights on customer behavior for new vs. existing customers04:00 - Tracking how products perform over time and top performers04:45 - Discussing Amazon's data on add-to-cart numbers vs. purchases05:10 - Wrap-up: How this feature can improve Amazon listings and sales----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Kate Assaraf is a serial entrepreneur and the founder and CEO of Dip Sustainable Hair Care, building a 7-figure beauty brand without Amazon, big-box retailers, or influencer gimmicks. Kate is also a Forbes columnist, and a mom of two who proves that entrepreneurship and motherhood can coexist without burnout—by prioritizing presence, purpose, and smart business choices. Kate has been featured in Allure, Cosmopolitan, Modern Salon, and The Unwash, was named NJ's Mompreneur of the Year (2024), and was honored as a “Woman of Courage” by Insigniam Quarterly. She's passionate about helping other moms in business build profitable brands without sacrificing their families, values, or sanity.