Podcasts about customer journey

Kate Assaraf is a serial entrepreneur and the founder and CEO of Dip Sustainable Hair Care, building a 7-figure beauty brand without Amazon, big-box retailers, or influencer gimmicks. Kate is also a Forbes columnist, and a mom of two who proves that entrepreneurship and motherhood can coexist without burnout—by prioritizing presence, purpose, and smart business choices. Kate has been featured in Allure, Cosmopolitan, Modern Salon, and The Unwash, was named NJ's Mompreneur of the Year (2024), and was honored as a “Woman of Courage” by Insigniam Quarterly. She's passionate about helping other moms in business build profitable brands without sacrificing their families, values, or sanity.

Send us a textIn this episode of Imperfect Marketing, I sit down with Sara Nay, CEO of Duct Tape Marketing, to dive deep into the connection between business strategy, marketing execution, and the evolving role of AI.Sara shares her journey from intern to CEO over her 15 years at Duct Tape Marketing and offers powerful insights on why strategy must always come before tactics and technology. Together, we explore how small businesses can future-proof their marketing and teams in an ever-changing digital world.The Foundation of Effective MarketingWhy business strategy must drive marketing strategyThe “Marketing Strategy Pyramid”: business, marketing, and team strategy layersHow to align marketing goals with revenue, mission, and valuesThe Role of AI in Modern MarketingWhy AI is a tool, not a replacement—and how to introduce it without fearCommon mistakes businesses make when adopting AI without strategyExercises to help teams identify tasks AI can support vs. areas to develop human strengthsShaping the Future of Marketing LeadershipThe growing divide in the marketing industry: AI adopters vs. AI skepticsWhy agencies and consultants must shift from execution to leadership and strategyHow AI allows more focus on creativity, empathy, and critical thinkingMapping the Customer JourneyIntroducing the Marketing Hourglass: know, like, trust, try, buy, repeat, referHow businesses can identify gaps and opportunities along the customer journeyWhy great client experiences naturally lead to stronger referral businessLessons Learned in MarketingWhy “more” is not always better when it comes to channels and tacticsThe importance of focusing on what works and making it sustainableHow simplifying your approach reduces burnout and creates consistent resultsKey Takeaways for MarketersStart with strategy before adding tactics or tools.Use AI to support—not replace—human creativity and leadership.Focus on where your audience is and what's sustainable for you.Great client experiences lead to natural referrals and long-term growth.Connect with Sara Nay:Links to Book: Unchained: Breaking Free from Broken Marketing Models: How Small Businesses Can Finally Take Control of Their Marketing, Lead with Strategy, and Scale with AI: https://unchainedmodel.com/Amazon: https://a.co/d/6aLtopFLinkedIn: https://www.linkedin.com/in/saranay/Whether you're a small business owner overwhelmed by technology or a marketing consultant navigating the rise of AI, this episode will help you rethink your approach and focus on what truly matters.

Send us a textAI is reshaping how businesses manage their locations, from adoption challenges to AI Overviews in Google Search, to the renewed importance of citations and directories. Mike Blumenthal, Greg Sterling, and Ana Martinez from Uberall discuss AI's role in visibility, customer journeys, and local SEO strategy.Subscribe to our newsletters and other content at https://www.nearmedia.co/subscribe/

Send us a textIn this conversation with Rita Berry of Rita Berry + Co, we unpack how female-founded service businesses can scale with a strategy-first, data-driven approach. You'll hear how to map your customer journey, pick one high-impact metric, and use simple weekly tracking to fix bottlenecks fast. We also talk about the power of relationship marketing for high-ticket services and how data helps you hand off marketing beyond the founder. Stick around to the end for Rita's free assessment to find your biggest growth lever—and my action steps so you can implement this week.Shownotes (ALL THE LINKS): https://jenvazquez.com/297-scale-with-data-not-gut-strategy-first-for-female-founders-with-rita-barry/FREE MASTERCLASS: Step into the future of small business marketing! This free masterclass helps entrepreneurs cut through the noise, simplify their strategy, and focus on what truly drives results. https://www.crowdcast.iFREE The State of Marketing for 2026 Masterclass FREE Masterclass for Photographers

Everyone's talking about AI, but here's the truth — it won't replace people and it won't replace critical thinking. The real competitive edge comes from using AI to inform and elevate your customer's buying journey. On this episode of Cracking the Code, David Holt sits down with Brigham Dickinson, President and Founder of Power Selling […] The post AI That Builds Better Customer Journeys first appeared on My Contractor University | Dashboard.

The 10 Minute Personal Brand Kickstart (FREE): https://the505podcast.courses/personalbrandkickstartWhat's up, Rock Nation! Today we're joined by Sabri Suby. He's a serial entrepreneur, Shark Tank investor, and founder of King Kong, the digital agency that's generated over $7.8 billion in sales for clients.In this ep, Sabri breaks down the psychology behind brands people obsess over: why scarcity and friction actually make your product more desirable, why the first sale should start a relationship (not end it), and how premium positioning attracts better clients with less stress. We dive into cult-like brand building, the mistakes that keep most businesses broke, and how to craft offers so powerful that customers beg to pay you.If you want to stop selling like everyone else, learn the blueprint luxury brands use to command premium pricing, and build a brand that customers line up for, this episode is your exact playbook.Check out Sabri here:https://www.youtube.com/ ⁨@SabriSubyOfficial⁩  https://www.instagram.com/sabrisuby/SUSCRIBE TO OUR NEWSLETTER: https://the505podcast.ac-page.com/rock-reportJoin our Discord! https://discord.gg/xgEAzkqAvsKostas' Lightroom Presetshttps://www.kostasgarcia.com/store-1/p/kglightroompresetsgreeceCOP THE BFIGGY "ESSENTIALS" SFX PACK HERE: https://courses.the505podcast.com/BFIGGYSFXPACKTimestamps: 0:00 - Trailer1:15 - What Luxury Brands Know About Buyer Psychology2:18 - Lessons Small Businesses Can Steal from Rolex & Louis Vuitton5:54 - Designing a Premium Customer Experience8:39 - Why Showmanship Creates Loyalty10:37 - Learning from Luxury Hotels & Concierge Services12:20 - The Difference Between Cheap Clients and Premium Clients14:36 - Artlist15:28 - Do Waitlists Still Work in 2025?17:58 - Sales as Seduction & Playing Hard to Get19:37 - $2K Gyms and the Power of Environment22:24 - Information Asymmetry: How Luxury Brands Control the Sale24:43 - Why Higher Prices Need More Friction27:54 - Qualifying Buyers and Saying No to Clients30:59 - Personal Brand Kickstart31:23 - Why Your First Product Should Be Free33:20 - Building a Product Suite Around One Problem34:29 - Scaling Pains: Leadership and Fulfillment at 100+ Employees37:52 - How to Inject Vision and Energy into Your Team41:13 - Sell What They Want, Give What They Need45:14 - Funnels That Actually Work in 202549:00 - The Future of VSLs in an AI World51:18 - Sabri's Content Flywheel Strategy53:56 - Paid Ads Metrics That Matter55:56 - Building a Customer Journey that Converts58:46 - Why Most Agencies Stay Small1:02:32 - The Moral Obligation to Sell if You're the Best1:06:28 - Copywriting: It's Not How You Say It, It's What You Say1:08:19 - Why Scarcity and Friction Increase Desire1:11:20 - Selling the Dream vs. Selling the Work1:16:46 - How to Make Customers Beg to Buy1:20:56 - Shark Tank1:26:02 - The Economics of High-Ticket Offers1:29:40 - Sabri on Organic Content vs. Ads1:35:25 - Why Status Is the Ultimate Currency1:40:59 - Consulting for 5051:47:49 - Advice to Your 18-Year-Old SelfIf you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on. DM US ON IG: (Our DM's are always open!) Bfiggy: https://www.instagram.com/bfiggy/ Kostas: https://www.instagram.com/kostasg95/ TikTok:Bfiggy: https://www.tiktok.com/bfiggy/ Kostas: https://www.tiktok.com/kostasgarcia/

Hey CX Nation,Here's the first CXWeekly Update from CXC in a long time!This week's episode I walk through some ideas, goals & CTAs that I've learned from the 5 years of building CXC.Don't worry we have a ton of amazing guest interviews coming down the pipeline over the next couple of weeks.Part of our goal at CXC is to create more customer focused business leader content, including short episodes like these ones that are digestible, actionable & most importantly entertaining & valuable for all of you.Full candor, we also wanted to celebrate our 5 year anniversary of building CXChronicles. We are approaching 300+ episodes of customer focused business content, we've worked with almost 150+ companies across the world helping them make customer & employee happiness a habit & we are now partnered with some of biggest players in software & technology including Salesforce, Hubspot, Intercom, Zendesk, & Freshworks to name a few. If you enjoy The CXChronicles Podcast, stop by your favorite podcast player and leave us a review today.You know what would be even better?Go tell one of your friends or teammates about CXC's content, CX/CS/RevOps services, our customer & employee focused community & invite them to join the CX Nation!Are you looking to learn more about the world of Customer Experience, Customer Success & Revenue Operations?Click here to grab a copy of my book "The Four CX Pillars To Grow Your Business Now" available on Amazon or the CXC website.For you non-readers, go check out the CXChronicles Youtube channel to see our customer & employee focused video content & short-reel CTAs to improve your CX/CS/RevOps performance today (politely go smash that subscribe button).Contact us anytime to learn more about CXC at INFO@cxchronicles.com and ask us about how we can help your business & team make customer happiness a habit now!Reach Out To CXC Today!Support the showContact CXChronicles Today Tweet us @cxchronicles Check out our Instagram @cxchronicles Click here to checkout the CXC website Email us at info@cxchronicles.com Remember To Make Happiness A Habit!!

Zu meiner Show anmelden:https://whatnot.com/invite/supergraf In dieser Episode des Kassenzone.de Podcasts sprechen wir mit Isabell Weiser, Head of Collectibles, Europe bei Whatnot, einer Plattform, die Live-Shopping-Formate revolutioniert. Isabel erklärt, wie WhatNot es geschafft hat, über 3 Milliarden Dollar GMV zu erzielen und welche Möglichkeiten die App für Verkäufer und Käufer bietet. Ich teile meine eigenen Erfahrungen und Fragen zu diesem einzigartigen Geschäftsmodell, das für viele Menschen, einschließlich mir, noch relativ neu ist. Wir beginnen mit Isabels Hintergrund und ihrer Rolle bei WhatNot. Nachdem sie die App selbst installiert hatte, war ich fasziniert von der Philosophie hinter Live-Shopping und wollte mehr darüber erfahren, wie die Plattform funktioniert und welche Kundenreise sowohl Käufer als auch Verkäufer durchlaufen. Isabel erläutert, dass WhatNot nicht einfach eine weitere Verkaufsplattform ist, sondern ein interaktiver Marktplatz, der das Einkaufserlebnis in die digitale Welt bringt, indem er das Gefühl eines physischen Marktes inszeniert. Isabel führt uns durch die klassischen Customer Journeys auf Käufer- und Verkäuferseite und erläutert die Funktionsweise von Live-Stream-Auktionen. Die Interaktivität, die es Käufern ermöglicht, direkt mit Verkäufern zu interagieren, spielt eine zentrale Rolle. Das Gespräch dreht sich dann um die verschiedenen Kategorien, die auf WhatNot verkauft werden, von Sammelkarten über Sneaker bis hin zu Mode. Es wird deutlich, dass der Community-Gedanke eine große Rolle spielt und dass WhatNot sich von anderen Anbieter durch die Spezialisierung auf leidenschaftliche Käufer in Nischenmärkten unterscheidet. Partner in der Folge: https://linktr.ee/kassenzone Community: https://kassenzone.de/discord Feedback zum Podcast? Mail an alex@kassenzone.de Disclaimer: https://www.kassenzone.de/disclaimer/ Kassenzone” wird vermarktet von Podstars by OMR. Du möchtest in “Kassenzone” werben? Dann https://podstars.de/kontakt/?utm_source=podcast&utm_campaign=shownotes_kassenzone Alexander Graf: https://www.linkedin.com/in/alexandergraf/ https://twitter.com/supergraf Youtube: https://www.youtube.com/c/KassenzoneDe/ Blog: https://www.kassenzone.de/ E-Commerce Buch 2019: https://amzn.eu/d/5Adc1ZH Plattformbuch 2024: https://amzn.eu/d/1tAk82E

Praxismarketing 2030: Was wird für deine Zahnarztpraxis unverzichtbar? In dieser ganz besonderen Episode tauchen wir tief in die Zukunft des Praxismarketings ein! Gemeinsam mit einer Runde hochkarätiger Experten (Dr. Sebastian Schulz, Markus Reif, Alex Gutinger, Christian Finke) diskutieren wir, was ab morgen für dein Praxismarketing in der Zukunft unverzichtbar ist. Das Kernthema ist die Verbindung von technologischer Intelligenz und Menschlichkeit in einer zunehmend digitalisierten Welt. Du erfährst, wie du durch Daten, Automatisierung und KI deine Prozesse optimieren kannst, ohne dabei den entscheidenden „Human Factor“ zu vergessen. Wir beleuchten die wachsende Bedeutung des „Bullshit-Filters“ bei Konsumenten und wie du mit Authentizität und Glaubwürdigkeit Vertrauen aufbaust. Ein zentrales Learning ist die Patientenreise, also die gesamte Customer Journey deiner Patienten, die du aktiv gestalten und orchestrieren musst. Wir betonen, dass ein solides Fundament aus Positionierung, Branding und strategischer Ausrichtung entscheidend ist, bevor du dich in die Flut der Features stürzt. Und keine Sorge: Neue Medien werden alte nicht komplett ersetzen, sondern immer nur ergänzen – es geht darum, die richtige Balance zu finden, die zu deiner Praxis und deinen Zielen passt. Die wichtigsten Erkenntnisse in kurzen Schlagzeilen: - Menschlichkeit + KI = Dein Erfolgsgeheimnis. Auch wenn datenbasierte Entscheidungen und Automatisierung durch KI immer wichtiger werden, ist der menschliche Touch unverzichtbar für deine Relevanz und Differenzierung. Dein „Warum“ und deine Werte sind dabei entscheidend. - Bleib authentisch: Dein Bullshit-Filter entscheidet. Konsumenten werden kritischer gegenüber digitalen Inhalten. Echte Glaubwürdigkeit und wahrhaftige Kommunikation sind der Schlüssel, um Vertrauen in einer KI-getriebenen Welt zu schaffen. - Die Patientenreise: Dein Dreh- und Angelpunkt. Verstehe und gestalte die Reise deiner Patienten von A bis Z. Entlang der 14-15 Kontaktpunkte bestätigst du Erwartungen und entlastest gleichzeitig dein Personal. Fundament vor Features: Strategie geht vor! Bevor du dich in SEO, Social Media oder KI-Suchen stürzt, investiere in ein starkes Fundament: klare Positionierung, Branding und eine solide Marketingstrategie. Ohne sie bricht jede Kampagne zusammen. - Analoge Präsenz zählt: Der Mix macht's! Trotz aller Digitalisierung bleiben analoge Touchpoints wie Print oder der persönliche Anruf wichtig. Neue Medien ergänzen die alten – finde den perfekten Mix für deine Zielgruppe. Hier die LinkedIn-Profile unserer Gäste: Dr. Sebastian Schultz > https://www.linkedin.com/in/dr-sebastian-schulz-5bb510150/ Alex Gutinger > https://www.linkedin.com/in/alex-gutinger/ Markus Reif > https://www.linkedin.com/in/markusreif/ Christian Finke > https://www.linkedin.com/in/christian-finke-84067756/ Kontakt zu Patrick und Klaus: - [Patrick > LinkedIn](https://www.linkedin.com/in/patrick-neumann-3bb03b128) - patrick.neumann@parsmedia.info - [Klaus > LinkedIn](https://www.linkedin.com/in/klausschenkmann) - klaus.schenkmann@parsmedia.info - Telefonat mit Klaus: [Buche gerne einen Termin](https://doodle.com/bp/klausschenkmann/marketing-talk-mit-klaus) Immer für Dich am Start: - [parsmedia Website](https://parsmedia.info) - [Praxismarketing-Blog](https://parsmedia.info/praxismarketing-blog) - [parsmedia Instagram ](https://www.instagram.com/parsmedia.praxismarketing) - [parsmedia Facebook](https://www.facebook.com/parsmedia.praxismarketing) - [parsmedia YouTube](https://www.youtube.com/@die.praxismarketing.agentur/podcasts) - [parsmedia alle Episoden auf einen Blick](https://parsmedia.info/marketing-podcast/) - Intro-Stimme: [Annette Hardinghaus](https://annettesprecherin.de) - Soundfiles: [DJ ActiMax](https://www.instagram.com/actimaxdj) – Produktion: [Podcast-Agentur Podcastliebe](https://podcastliebe.net/)

In dieser Folge des Onlineshop Geflüster Podcasts teile ich mit dir 3 einfache, aber wirkungsvolle Cashflow-Hacks, die jeder Gründer kennen sollte. Du erfährst, wie du mehr Überblick über deinen Zahlungsfluss bekommst, smarter mit Ausgaben umgehst und deinen Onlineshop langfristig profitabel aufstellst. Viel Spaß beim Anhören! Dein Berend. __________ Mache den ersten Schritt und buche dir eine kostenlose SHOPANALYSE: https://www.berend-heins.de/termin Wenn du sofort tiefer einsteigen willst: Hol dir mit unserem Onlinekurs die kugelsichere Komplettanleitung für profitable Meta Ads im eCommerce.

In dieser Folge dreht sich alles um den modernen Vertrieb – und darum, warum gelebte, echte Kundenzentrierung heute der Schlüssel zum Erfolg ist. Wir sprechen darüber, wie sich die Rolle des Vertriebs verändert hat, welche Chancen Technologie und KI eröffnen und warum Marketing, Sales und Customer Service enger zusammenspielen müssen als je zuvor. Außerdem stellen wir dir smarte Tools vor, die dich dabei unterstützen, deinen Vertrieb noch kundenzentrierter und effektiver zu machen.▿ Alle Links und mehr Informationen findest du auf der Website www.cx-talks.com und in den ►Shownotes auf Spotify (Abonnenten des Podcasts), Apple ("Website der Episode"), alternativ auf https://cx-talks.podigee.io

On this episode of Game Makers, we explore three critical topics: how Delta Force's mobile revenue soared past PUBG's by 75% , why the "Take-Two Mafia" thesis is a myth centered on the wrong company , and a powerful framework for fixing your recruiting process by treating candidates like customers.In this episode, you will learn:MACRO: How Delta Force's monetization and LiveOps strategy led to a 6x revenue spike, and what its 97% revenue concentration in China means for Western studios.ALPHA: Why the popular "Take-Two Mafia" thesis is flawed and how the timeline points to Peak Games, not its publisher, as the true source of a mobile gaming "mafia effect".GAME DEV: How to apply the "Customer Journey and Touchpoints" concept from Tony Fadell's book Build to your candidates to create a recruiting process that attracts and wins 10x talent.Episode Timestamps:(02:20) Macro: Delta Force vs. PUBG Mobile Analysis (11:40) Alpha: Debunking the Take-Two "Mafia Effect" (22:30) Game Dev: Optimizing the Candidate Journey For charts and a full transcript, subscribe to our newsletter at: https://www.gamemakers.com/ Follow Game Makers and subscribe for more insights into the business and craft of making games.

Hey CX Nation,In this week's episode of The CXChronicles Podcast #267, we welcomed Michele Shane, SVP Business Development at UJet.CX based in San Francisco, CA. UJET is a next-generation cloud contact center platform that leverages AI to modernize the customer experience. The UJet.CX platform & services embed intelligent automation at every touchpoint, empowering agents, optimizing customer journeys, and transforming operations into real-time insight engines.In this episode, Michele and Adrian chat through the Four CX Pillars: Team, Tools, Process & Feedback. Plus share some of the ideas that Michele & her team think through on a daily basis to build world class customer experiences.**Episode #267 Highlight Reel:**1. Human-centric approach to CX & growing your business 2. Power of people over technology & building your vision 3. Slow is smooth & smooth is fast 4. Importance of constant feedback from customers, employees & builders 5. Taking action on the right bits of customer feedback Click here to learn more about Michele ShaneClick here to learn more about UJet.CXHuge thanks to Michele for coming on The CXChronicles Podcast and featuring her work and efforts in pushing the customer experience & contact center space into the future. For Apple & Spotify podcast listener friends, make sure you are following CXC & leave a 5 star review so we can find new members of the "CX Nation". You know what would be even better?Go tell your friends or teammates about CXC's custom content, strategic partner solutions (Hubspot, Intercom, & Freshworks to name a few) & On-Demand services & invite them to join the CX Nation, a community of 15K+ customer focused business leaders!Want to see how your customer experience compares to the world's top-performing customer focused companies? Be one of our Pioneer users of the recently launched CXC Healthzone, an intelligence platform that shares benchmarks & insights for how companies across the world are tackling The Four CX Pillars: Team, Tools, Process & Feedback & how they are building an AI-powered foundation for the future. Thanks to all of you for being apart of the "CX Nation" and helping customer focused business leaders across the world make happiness a habit!Reach Out To CXC Today!Support the showContact CXChronicles Today Tweet us @cxchronicles Check out our Instagram @cxchronicles Click here to checkout the CXC website Email us at info@cxchronicles.com Remember To Make Happiness A Habit!!

Text us your thoughts on the episode or the show!In this episode of OpsCast, hosted by Michael Hartmann and powered by MarketingOps.com, we're joined by Pradeep Manivannan, Martech Consultant at Academy Sports & Outdoors. Pradeep brings extensive experience from roles at eBay, Salesforce, and Nordstrom, offering a unique perspective on connecting data, building journey-based experiences, and aligning marketing operations across channels.Pradeep explains how to map customer journeys effectively, leverage segmentation, and implement omnichannel strategies that work in both B2C and B2B environments. He shares lessons learned from consumer-focused marketing and how B2B teams can apply them to drive better engagement and measurable results.In this episode, you'll learnHow to design seamless customer journeys from scratchThe role of data integration across channels in marketing successSegmentation strategies that improve targeting and personalizationWhat B2B teams can learn from consumer-focused marketing approachesThis episode is perfect for marketing, RevOps, and growth professionals looking to improve customer experience and operational efficiency. Tune in to hear Pradeep's actionable insights on building journey-based marketing strategies.Episode Brought to You By MO Pros The #1 Community for Marketing Operations Professionals Visit UTM.io and tell them the Ops Cast team sent you. Join us at MOps-Apalooza: https://mopsapalooza.com/Save 10% with code opscast10Support the show

In dieser Folge des Marketing Transformation Podcasts spricht Erik Siekmann mit Bastian Siebers, CEO von Flaconi, und Julia Piep, Head of CRM bei Flaconi. Flaconi ist eines der führenden E-Commerce-Unternehmen im Beauty-Bereich – stark wachsend, profitabel und in den letzten Jahren zunehmend international aktiv. Unter dem Motto „Beauty in your Pocket“ verfolgt Flaconi eine mobile- und social-first Strategie. Im Gespräch geht es um die zentrale Rolle von Kundenbindung und CRM für Wachstum und Profitabilität. Das CRM-Team ist in den letzten Jahren von 3 auf 15 Mitarbeiter angewachsen und setzt auf Maßnahmen wie Automatisierung, Segmentierung und Gamification. Weitere Themen des Gesprächs sind: • Wie KI-basierte Segmentierung Newsletter-Kampagnen personalisiert und die Relevanz steigert • Welche Rolle Lifecycle-Kampagnen für Wiederkäufe und langfristige Kundenbindung spielen • Wie Automatisierungen Prozesse effizienter machen und Touchpoints entlang der Customer Journey optimieren • Warum Gamification-Elemente wie Gewinnspiele, Wettbewerbe und Belohnungssysteme das Engagement erhöhen • Wie Flaconi durch kontinuierlichen Austausch mit anderen Unternehmen und Konferenzen neue Impulse erhält und diese schnell umsetzt • Welche organisatorischen und technologischen Voraussetzungen geschaffen werden müssen, um CRM erfolgreich zu skalieren Über Bastian Siebers & Julia Piep Bastian Siebers ist seit 2022 CEO von Flaconi und treibt die strategische Weiterentwicklung des Unternehmens mit Fokus auf internationales Wachstum, Profitabilität und Kundenzentrierung voran. Er verfügt über langjährige Erfahrung in der Führung von E-Commerce- und Digitalunternehmen und gilt als ausgewiesener Experte für Transformation und Skalierung. Julia Piep leitet als Head of CRM das stark gewachsene CRM-Team von Flaconi. Mit ihrem datengetriebenen Ansatz verantwortet sie die Konzeption und Umsetzung von Retention-Maßnahmen, Segmentierungen und Lifecycle-Programmen und gilt als Expertin für kundenzentrierte CRM-Innovationen. Der Marketing Transformation Podcast wird produziert von TLDR Studios.

In dieser Folge plaudert Patrick mit Sören Saliger, Geschäftsführer von Datenservice+ und Autor des Whitepapers „Data as a Service – die Zukunft datengetriebener Unternehmen“. Gemeinsam tauchen sie ein in die Welt von Data as a Service und diskutieren, warum Daten längst mehr sind als nur ein Werkzeug, sondern der eigentliche Treibstoff für KI und Automatisierung. Sören erklärt, wie Unternehmen durch den Einsatz von Data as a Service nicht nur Kosten sparen und schneller am Markt agieren können, sondern auch ihre Customer Journey verbessern und echte Wettbewerbsvorteile erzielen. Sie sprechen über konkrete Quick Wins aus der Praxis, den Mehrwert präziser und externer Daten für Banken, Versicherungen und Immobilienunternehmen und warum Nachhaltigkeit sowie ESG-Aspekte auch im Datenmanagement eine zentrale Rolle spielen. Außerdem gibt Sören Einblicke in die Gründungsgeschichte von Datenservice+, die aus einem Konzernprojekt bei der Provinzial hervorging und heute als Startup neue Maßstäbe für datengetriebene Geschäftsmodelle setzt. Viel Spaß beim Hören! Fragen, Anregungen und Feedback sehr gerne an mail@plaudertaschen-podcast.de Euer Plaudertaschen-Team Dieser Podcast wird präsentiert von: => S Broker AG & Co. KG - Innovative und bedarfsorientierte Lösungen „as a Service“ für das Wertpapiergeschäft der Sparkassen. => Sparkassen Consulting GmbH - Wir. Beraten. Sparkassen. Folge direkt herunterladen

If you're on the fence about franchising—or expanding your portfolio—this one's for you. We break down who actually wins in franchising, the real traits of top owners, why “required service” beats “sexy concept,” and how to play the long game with guardrails, data, and community. Michael Wagner, president of Roof Scientist at Homefront Brands, joins me to unpack (kidding

In this episode, I dive deep into what it really takes to build a systematic marketing strategy for your veterinary practice—one that goes way beyond just running ads or posting on social media. If you've ever felt overwhelmed by all the marketing options out there, or wondered whether your efforts are actually bringing in new clients, you're not alone. I break down why marketing isn't just a collection of random tactics, but a strategic process that should consistently attract, nurture, and convert new clients for your practice. I walk you through the three core functions every veterinary marketing system needs: attracting attention, building trust and credibility, and prompting action. We'll talk about how to get your practice noticed—whether that's through SEO, PPC, social media, or community events—but more importantly, how to move beyond just being seen. I share actionable tips for building genuine trust with pet owners, from leveraging reviews and testimonials to creating educational content and nurturing relationships through email and text sequences. We also take a closer look at the most effective marketing channels for veterinary practices, including how to optimize your Google Business Profile for local SEO, when to use paid ads for quick wins, and how to make the most of organic social media to build community and loyalty. Plus, I'll give you practical advice on crafting offers, setting up follow-up systems, and tracking the metrics that actually matter so you can measure your ROI and keep improving your results. By the end of this episode, you'll have a clear, actionable framework for aligning your marketing tactics with the client journey—so you can stop guessing, start seeing real results, and turn your marketing from a source of stress into a powerful engine for growth. Whether you're just getting started or looking to take your practice's marketing to the next level, this episode is packed with insights and strategies you can put to work right away.

If you're on the fence about franchising—or expanding your portfolio—this one's for you. We break down who actually wins in franchising, the real traits of top owners, why “required service” beats “sexy concept,” and how to play the long game with guardrails, data, and community. Michael Wagner, president of Roof Scientist at Homefront Brands, joins me to unpack (kidding

This episode of The Copywriter Club Podcast is another guest-less show. It's just Rob sharing a few thoughts about the importance of creating customer journeys for the products you write for so you're actually addressing your customer's needs and not just your clients. Click the play button below, or scroll down for a full transcript.   Stuff to check out: The Copywriter Club Facebook Group The Copywriter Underground Research Mastery   What we talked about: Transcript is underway...

Today, we're joined by Mats Persson, CEO of Umbraco, provider of the world's leading open-source CMS platform. We talk about:The impacts of AI in developing and managing contentWhy content management systems will always surviveThe pluses and minuses of open source and AI helping write codeRisks of being too enthusiastic about your own opportunity & productThe challenges of GEO (Generative Engine Optimization), considering there's not one standard system

Most business owners focus on the big picture—marketing campaigns, sales strategies, customer acquisition… but the real secret to building trust, loyalty, and repeat business lies in the tiny details called micro-moments. In this episode of SoTellUs Time, Trevor and Troy Howard break down the silent power of these small, often-overlooked interactions that shape how customers feel about your business. From how the phone is answered to a quick email follow-up, these micro-moments can mean the difference between a lifelong customer and a lost opportunity. ✅ What you'll learn in this episode: What “micro-moments” are and why they matter more than you think. Real-world examples: the barista who remembers your name, an auto-reply that sets expectations, a handwritten thank-you note. How micro-moments silently influence customer psychology—people remember how you made them feel more than what you sold them. Famous case studies: Amazon's “one-click” experience and Apple's unforgettable unboxing. Practical strategies for business owners to leverage micro-moments: mapping the customer journey, training employees, using technology wisely, and building consistency. The 1% improvement challenge—how small actions compound into massive results.

Welcome back to the Empower Her Business Accelerator podcast! I'm your host, Philippa Channer, and I'm so glad you're tuning in today because we are diving into a crucial topic for every entrepreneur—revenue diversification. Whether you're just starting or scaling up, building multiple income streams is essential for protecting your business from market shifts, burnout, and seasonal slowdowns. In this episode, you'll discover how to strategically diversify your revenue without overwhelming your capacity. We'll explore the “why” behind revenue diversification, practical methods for adding new income sources, and how to map them to your customer's journey. You'll walk away with a clear game plan to build sustainable income pathways that align with your strengths, support your brand, and allow you to grow with clarity and confidence. ⏱️ Episode Timestamps & Highlights (00:00) Welcome & Episode Introduction (01:30) Why Diversifying Matters (02:15) Start with What's Already Working (03:30) Add Complimentary Revenue Streams (06:15) Match Streams to the Customer Journey (09:00) Build in Passive & Recurring Models (11:45) Test Small, Scale Smart (13:00) Tools to Support Diversification

In this solo episode, Deborah reflects on an unexpected source of inspiration: a day of wine tasting in rural France. Visiting three very different vineyards highlighted the importance of first impressions, customer experience, and long-term loyalty — lessons that translate directly into the dance studio world.She shares how small details can make or break the way families feel about your school, why creating programmes you love isn't enough if they don't meet parents' needs, and how growing too fast without strong leadership can lead to problems. Deborah also explains why your most experienced teachers should work with your youngest students and why principals must remain visible as the face of their business.With a practical challenge to use a “secret shopper” to experience your studio as parents do, this episode will get you thinking about how every stage of your customer journey shapes the future of your school.Thank you for listening. This show is brought to you by Dance Business Lab. Book an evolution call with Deborah⁠⁠ https://calendly.com/dancebusinesslab/30-minuteevolutioncall?month=2024-04 Dance Business Labs founder Deborah Laws is a multi-passionate dancepreneur, dance business expert and number one best selling author of The Ultimate Dance Business Planner. Deborah's sole purpose is to help facilitate the personal journey and growth of dance business owners like you. Through Dance Business Lab membership and coaching programmes Deborah aims to empower you to learn more, implement new exciting strategies, create goals which Deborah will keep you accountable to and teach you leadership skills that will sky rocket your team and families to truly become your dream school. To find out more about Dance Business Lab and work with Deborah head to https://dancebusinesslab.com To find out more about working with Deborah through her exclusive Dance Business Lab membership programs follow the links below. Sparks membership - ⁠⁠⁠⁠⁠https://dancebusinesslab.com/memberships/sparks⁠⁠⁠⁠⁠Ignite membership - ⁠⁠⁠⁠⁠https://dancebusinesslab.com/memberships/ignite⁠⁠⁠⁠⁠Illuminate membership - ⁠⁠⁠⁠⁠https://dancebusinesslab.com/memberships/illuminate⁠⁠⁠⁠⁠If you love the show and you would like to support then why not buy Deborah a coffee simply head to http://buymeacoffee.com/DeborahLThis podcast is produced by ⁠⁠⁠⁠⁠⁠⁠Creative Content Studio

In this episode, I'm diving deep into one of the most powerful — and often misunderstood — tools in digital marketing: the marketing funnel. If you've ever felt like you're pouring time and money into your content, ads, or campaigns but not seeing the results you want, you're not alone. I'll walk you through the different types of marketing funnels, how to set them up for success, and, most importantly, how to turn complete strangers into loyal clients for your veterinary practice. I'll start by breaking down what a marketing funnel really is and why it matters so much for your business. We'll talk about the journey your clients take, from first discovering your practice to finally booking an appointment or purchasing a service. I'll share why it's absolutely crucial to define your goals before you create any content or launch a funnel — whether you're aiming for awareness, lead generation, or direct sales, your approach needs to match your objective. I'll also explain the three core types of funnels: transactional funnels for quick sales, lead generation funnels for building a pipeline of prospects, and relational funnels for nurturing long-term engagement. Throughout the episode, I'll give you actionable tips and real-world examples for each funnel type. You'll learn how to create specialized landing pages, craft compelling offers, and set up automated follow-up systems that keep your leads warm and engaged. I'll also cover the essential tools you need — like CRMs and email automation — and how to measure what's working (and what's not) so you can keep optimizing your results. Plus, I'll walk you through a step-by-step process to map out and launch your own funnel, troubleshoot common issues, and iterate for continuous improvement. By the end of this episode, you'll have a clear roadmap for choosing the right funnel for your business goals, setting up each step with intention, and building a marketing system that actually delivers results. Whether you're looking to drive immediate sales, build a steady stream of leads, or foster long-term relationships with your clients, mastering marketing funnels will transform your approach from guesswork to a reliable, data-driven strategy for growth. So grab a notebook, and let's get started on building your next high-converting funnel! ‍

Digital marketing expert James Hipkin exposes why most entrepreneurs are sabotaging their own websites with "inside-out marketing" that repels ideal customers. After 40 years working with brands like Apple and Toyota, Hipkin reveals the fundamental shift from conversion-focused to confirmation-focused website optimization that transforms visitor behavior within six seconds. Host Scherrie L. Prince challenges conventional wisdom as Hipkin dismantles the sacred cow of call-to-action buttons, advocating instead for "people like you pathways" that respect the customer journey while building customer-centric marketing strategies. This conversation cuts through the checkbox marketing mentality to focus on the 20% of customers driving 80% of revenue through strategic customer avatar development. Hipkin shares his controversial stance on when entrepreneurs shouldn't build websites, emphasizing list-building over premature web development. The discussion covers marketing funnel optimization using Reddit for authentic customer language research, the three-legged stool approach to marketing message clarity, and why outside-in marketing outperforms traditional approaches with younger demographics. Perfect for entrepreneurs ready to stop "boiling the ocean" with scattered tactics and start implementing problem-focused marketing that speaks directly to heavy users who become evangelical customers. Hipkin's methodology transforms websites from digital brochures into confirmation engines that build authority through business storytelling while maintaining strategic focus. Key insights include the hierarchy of messaging framework, measurement strategies for solopreneurs, and balancing personal brand authority with customer-focused content. This episode offers actionable insights for marketing professionals seeking sustainable customer acquisition strategies.

Are most brands still designing customer journeys, or are they just trying to keep up with where their customers are leading them? Agility requires a willingness to meet your customers where they are—not just where you wish they'd convert. In an era where the consumer journey can begin and end on a social platform or anywhere in between, brands must be fluid enough to engage meaningfully across channels while still connecting the dots behind the scenes. Today we're going to talk about the changing consumer journey and why a connected ecosystem that includes social commerce, audience targeting, and measurement is now table stakes.To help me discuss this topic, I'd like to welcome Janna Navarro, VP, Brand & Media Strategy at Wpromote. About Janna Navarro Janna has two decades of experience spearheading brand evolution across sectors such as automotive and quick-service restaurants. As VP of Brand, Media & Consumer Strategy, she leads with an integrated approach to digital-first marketing. Before Wpromote, Janna led teams at CPB, collaborating with brands like Domino's Pizza to leverage data-driven decision-making and new media. Her experience also includes working with GM on its Cadillac EV line. Janna Navarro on LinkedIn: https://www.linkedin.com/in/jannatopolewski/ Resources Wpromote: https://www.wpromote.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.showCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

Sometimes the key to moving forward is going back… To the principles, the patterns, and the frameworks that actually work. In this powerful re-run episode of our Back-to-School series, George revisits one of the most transformative tools he's ever created: the APPLE Framework—a customer journey and communication model that's proven to create results across every stage of business.Whether you're a seasoned entrepreneur or just getting started, this episode will show you how to improve your customer experience, increase trust, and deepen connection using five simple steps. It's not about fancy marketing tactics—it's about creating transformational relationships that scale with ease.What You'll Learn in This EpisodeThe real purpose of customer journey (and what it's not).Why most businesses sabotage trust without realizing it.A breakdown of the APPLE Framework for communication.How to use this model in DMs, sales calls, onboarding, and more.Why emotional safety is the secret to customer retention. Key Takeaways✔️Customer journey is a relationship, not a transaction. If you're treating customers like clicks, you're always going to be chasing the next one.✔️The APPLE Framework (Acknowledge, Prepare, Project, Let Them Know, Excite) can be applied to every communication channel—DMs, emails, Zoom calls, onboarding, and beyond.✔️Pre-handling objections = building trust. Let your audience know what to expect so they don't get stuck and blame you.✔️Marketing, sales, and delivery are all customer journey zones. Use the APPLE method in each to build emotional safety and loyalty.✔️Simple frameworks scale better than fancy strategies. Clarity and consistency win every time. Timestamps & Highlights[00:00] – Intro to the Back-to-School Series and episode context[04:00] – Why the biggest bottleneck isn't your funnel—it's communication[06:00] – The updated APPLE Framework explained step-by-step[12:00] – Customer journey is a bridge to transformation—not just a product[15:00] – Example: How George uses APPLE in DMs[17:00] – Example: How to apply APPLE to onboarding new clients[19:00] – APPLE in sales calls: how to structure trust and momentum[21:00] – Why APPLE works in every area of life (including parenting)[24:00] – Final challenge + George APPLEs you directly Your Challenge This WeekReview your last DM, email, or onboarding message. Did you use all five APPLE steps?If not, revise it using the framework and see how your audience responds.Practice makes presence—and presence builds trust.Want help implementing APPLE in your business? DM George on IG: @itsgeorgebryantJoin The Alliance – The Relationship Beats Algorithms™ community for entrepreneurs who scale with trust and connection.Apply for 1:1 Coaching – Ready to build your business with sustainability, impact, and ease? Apply here Live Events – Get in the room where long-term success is built: mindofgeorge.com/eventFollow George on Instagram for behind-the-scenes tips and insights: @itsgeorgebryant

Many companies claim to put customers first. Yet when teams and technology don't work together, customers get bounced between departments, forced to repeat themselves, and often leave without answers. The result: frustration, lost trust, and profitable customers choosing competitors. In this episode of Doing CX Right, Stacy Sherman and Bill Staikos break down customer journey orchestration—what it is, why it matters, and how it helps organizations keep the customers who drive sustainable growth. They pinpoint where breakdowns happen and share practical strategies to prevent them. Together, they stress that orchestrating journeys is more than mapping touchpoints. It means bringing teams, systems, and workflows into sync so every interaction feels consistent, helpful, and meaningful. They explain why looking only at single touchpoints or metrics misses the bigger picture. And they argue that escalations are not isolated complaints but red flags pointing to deeper systemic issues. Listeners will learn concrete strategies to: Give frontline teams the tools and authority to solve problems quickly. Break down internal silos that slow response times. Use systems, data, and processes together to create seamless experiences. Spot patterns in customer complaints that reveal deeper organizational gaps. Discover how focusing on the entire enables your organization to deliver experiences that make an impact and drive measurable results. Learn more at   Book time with Stacy through this    

Send us a textJoin Nathan on this episode of BetaTalk as he sits down with Olly Cutting, Johann Kühns, and Pranjal Arya from HomeTree. The team from HomeTree shares their incredible journey, from a boiler installation company to a multifaceted energy services provider. We learn how Olly and Pranjal's economic backgrounds, combined with Johann's expertise in Climate Change management and finance from Imperial College London, have shaped their innovative, data-driven approach.The Customer Journey FlywheelThe conversation centers on HomeTree's innovative business model, structured around a "customer journey flywheel" with three key divisions:Home Cover: Offering service plans for boilers and heat pump installations, rivaling big players like British Gas.Renewable Installations: Specializing in the installation of solar, battery, and heat pump systems.Renewable Financing: A crucial division that helps customers overcome the significant upfront cost of new energy systems, making the transition more accessible.This flywheel model ensures that customers are supported at every stage of their energy transition.A Different Approach to AcquisitionNathan and his guests discuss HomeTree's unique strategy of acquiring local SME's (Small and Medium-sized Enterprises), like the respected IMS Heat Pumps Ltd led by Emma Bohan. They explore why this approach is so beneficial for both HomeTree and the acquired businesses. HomeTree's data revealed that customers prefer working with local installers, and this acquisition model allows them to scale while maintaining a personal touch.Beyond TechnologyThe discussion also highlights that the move to renewable energy isn't just a technological change; it's a behavioral shift for customers. Nathan shares his thoughts on how the Guild of Master Heat Engineers can collaborate with HomeTree to help both the company and its customers navigate this transition, building on the great conversation they started over dinner.

Send us a textReady to inject some punk spirit into your customer experience? In this episode of the Customer Success Playbook, Adrian Swinscoe joins Roman Trebon to explore the delicate art of reducing friction without losing that vital human touch. From the bustling cultural tapestry of Edinburgh's Fringe Festival to personal tales of rock climbing and postponed trips to Japan, Adrian sets the stage with personality before diving into why not all friction is bad. He reveals why some “effortful” moments between a brand and its customers actually build loyalty, and how removing them in the name of efficiency can backfire spectacularly. If you're looking to refine your customer journey without sterilizing it, this episode serves up the perfect balance of practical wisdom and a punk attitude.In a world obsessed with streamlining every process, this episode is a refreshing reminder that operational efficiency is not always the hero of customer success. Adrian Swinscoe brings a nuanced perspective: friction isn't the bogeyman it's often made out to be. By distinguishing between “good friction” — those meaningful touchpoints that enrich customer relationships — and “bad friction” that truly hinders progress, organizations can avoid the pitfall of a too-easy, yet emotionally barren, experience. His example of a company that saw sign-ups soar but retention dive thanks to over-simplification is a cautionary tale for businesses tempted to sanitize their customer journey too aggressively.The actionable takeaway? Approach your customer journey analysis with deliberate care and use data combined with direct customer feedback to fine-tune that balance. This means digging deep into customer stories and operational metrics to identify where technology should speed things up and where human moments need to be preserved or even amplified. Adrian's advice serves as a critical chapter in your customer success playbook, fueling smarter decisions that respect both business goals and the emotional dynamics that bind customers to your brand.Bonus: His reflections on rock climbing as a meditative, focus-driven hobby provide a clever metaphor for the customer success journey itself—it's about balance, precision, and the right amount of challenge.Now you can interact with us directly by leaving a voice message at https://www.speakpipe.com/CustomerSuccessPlaybookPlease Like, Comment, Share and Subscribe. You can also find the CS Playbook Podcast:YouTube - @CustomerSuccessPlaybookPodcastTwitter - @CS_PlaybookYou can find Kevin at:Metzgerbusiness.com - Kevin's person web siteKevin Metzger on Linked In.You can find Roman at:Roman Trebon on Linked In.

Welcome to a special re-run edition of The Mind of George Show, and our Back to School Series. Whether you're a longtime listener or just tuning in, this episode is foundational. George revisits one of the most impactful solo episodes to date—the “Triangle of Death”—where he breaks down the 3 biggest mistakes entrepreneurs make in their customer journey. These are the blind spots that sabotage trust, conversion, and long-term business success, and this episode is a must-listen reminder of how to do it right.George lays out a powerful framework for entrepreneurs at any stage—whether you're trying to get to your first 10K month or scaling past seven figures. These three mistakes may seem simple on the surface, but they often go unnoticed and can be the silent killer of momentum and connection.What You'll Learn in This Episode:How to identify and fix the “Triangle of Death” in your customer journeyWhy empathy and timing are critical to successWhat to do instead of overloading your audience with contentHow to rebuild trust and connection through customer-centric communicationActionable steps to increase retention, results, and referrals Key Takeaways:✔️Zone of Doubt: That critical moment after a customer opts in or buys—don't leave them hanging. Fill the emotional gap quickly and intentionally.✔️Inverse Journey: Making it all about you instead of them. Your customer's journey should always be focused on their results, not your accolades.✔️Drown the Journey: Overloading your customer with too much too fast creates overwhelm and resistance. Ease them in with clarity and support. Timestamps:[00:00] – Intro to the Back to School Series + Episode Setup[04:00] – Why the Triangle of Death kills momentum[06:00] – Mistake #1: Zone of Doubt – commitment remorse and how it derails trust[10:00] – Mistake #2: Inverse Journey – making it about your story instead of their transformation[15:00] – Mistake #3: Drown the Journey – how to avoid overwhelming your audience[20:00] – Leadership = communication that lands. Why implementation beats information[23:00] – The ultimate responsibility of every entrepreneur Your Challenge This WeekAudit your onboarding experience. Choose one touchpoint—whether it's an opt-in email, first purchase confirmation, or DM follow-up—and ask:“Does this make the customer feel seen, safe, and supported?”Then make one small improvement to reduce doubt and increase clarity.Resources Mentioned in the Episode:Customer Journey Training Video: DM George on Instagram for accessThe Catalyst by Jonah Berger – for deeper insights into behavior and customer motivationWant to Go Deeper with George?Join The Alliance – The Relationship Beats Algorithms™ community for entrepreneurs who scale with trust and connectionApply for 1:1 Coaching – Ready to build your business with sustainability, impact, and ease? Apply here Attend Live Events – Get in the room where long-term success is built: mindofgeorge.com/event

With host retail coach Wendy Batten   https://wendybatten.com/podcast-intro/   In This Episode: The holidays are coming. Time to revisit this crucial part of your business.  One bad shopping experience can send a loyal customer packing. The good news? You have the power to make every visit unforgettable. Let's talk about your customer's journey. In this episode of the Creative Shop Talk Podcast, I'm sharing actionable strategies to enhance every stage of your customer journey—from first discovery to post-purchase follow-up. I'll walk you through a 5-stage audit that ensures shoppers feel welcomed, valued, and eager to return - every single time. You'll learn how to create a consistent, memorable experience that boosts loyalty, sales, and joy in your business! Let's dive in! What You'll Learn About Your Customer Journey: Why customer experience begins long before shoppers walk through your door How to audit first impressions, storefront appeal, and in-store ambiance The importance of consistent, trained staff interactions Tips for frictionless checkout and meaningful farewells Creative post-sale follow-up ideas to keep customers coming back Your Next Steps: Audit Your Customer Journey – Walk through your store with fresh eyes (or have a secret shopper do it!) and note one improvement you can make at each stage: discovery, entry, in-store, checkout, and post-sale. Join the Retailer's Inner Circle – Get access to in-depth masterclasses on merchandising, marketing, and customer experience so you can keep refining your shop every month. Retail Marketing & Sales Accelerator is now available ON DEMAND! – Learn how to attract, convert, and retain customers with heart-centered, effective marketing strategies—at your own pace. Join my Love List – Get my weekly coffee chat emails with tips, inspiration, and updates on programs designed to help you thrive in retail! Sign up here: wendybatten.com/lovelist and add your name/email to the list! Related podcasts we think you'll like:  Episode 118: How To Create Loyalty and Amazing Customer Experiences with Guest Expert & Author: Shep Hyken Episode 144: How to Create a Customer Journey Map Episodes 163-166: Simple Sales Strategy Series Parts 1-4 Episode 243: Behind the Counter: Creating Customer Joy in Retail with Kim Williams of the Polka Dot Press Episodes 249-251: Stop Hiding and Be Known: The Retailer's Visibility Series About your host, Wendy Batten   In case we haven't met yet, I'm Wendy Batten, retail business coach and founder of the Retailer's Inner Circle. With over 30 years of experience running successful businesses, I now help independent shop owners grow profitably and sustainably—with more confidence and joy. I've had my own business columns in featured magazines, such as What Women Create and other top publications, worked with some of the top industry brands as retail care manager, and I've supported hundreds of retailers through coaching, speaking, my programs, and this podcast. For more support from Wendy   Join Wendy's CEO Planning Session for Retailers Retailer's Inner Circle - Join Wendy inside the best retailer's community Free resources for shop owners   Hang out and connect with Wendy on IG    All of Wendy's current programs and services for shop owners can be found HERE.  Never miss an episode! Subscribe to the Creative Shop Talk Podcast and get the tools, inspiration, and strategies you need to thrive as an independent retailer.Click here to subscribe to iTunes!  Loved the episode? Leave a quick review on iTunes- your reviews help other retailers find my podcast, and they're also fun for me to go in and read. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. So grateful for you! Thank you!

Hey CX Nation,In this week's episode of The CXChronicles Podcast #263, we welcomed Maxime Marchand, Senior Director of Product Management at GoTo based in Montreal, Quebec, Canada. As the leader in cloud communications and IT, GoTo addresses real-world challenges with practical innovations and a customer-first mindset. They offer secure, reliable, and AI-enabled solutions that are simple to adopt for small and midsize businesses and scalable to enterprises worldwide. Customers around the world rely on our products—GoTo Connect, LogMeIn Rescue, LogMeIn Resolve, GoTo Webinar, Grasshopper, and more—for consistent high performance and unbeatable uptime on any device.In this episode, Maxime and Adrian chat through the Four CX Pillars: Team, Tools, Process & Feedback. Plus share some of the ideas that his team at GoTo think through on a daily basis to build world class customer experiences.**Episode #263 Highlight Reel:**1. Organizational alignment through product management  2. The journey from engineer to CX leader  3. How speed, alignment & focus create growth opportunities 4. One-stop platform for managing customer communications 5. Constant customer listening to drive growth Click here to learn more about Maxime MarchandClick here to learn more about GoToHuge thanks to Max for coming on The CXChronicles Podcast and featuring his work and efforts in pushing the customer experience & customer success space into the future.If you enjoy The CXChronicles Podcast, stop by your favorite podcast player hit the follow button and leave us a review today.For our Spotify friends, make sure you are following CXC & please leave a 5 star review so we can find new listeners & members of our community.For our Apple friends, same deal -- follow CXCP and leave us a review letting folks know why you love our customer focused content.You know what would be even better?Go tell one of your friends or teammates about CXC's content,  strategic partners (Hubspot, Intercom, & Zendesk) & On-Demand services & invite them to join the CX Nation!Want to see how your customer experience stacks up to others, ask us about the CXC Healthzone, an intelligence platform that shares benchmarks & insights from companies across the world. Huge thanks for being apart of the "CX Nation" and helping customer focused business leaders across the world make happiness a habit!Reach Out To CXC Today!Support the showContact CXChronicles Today Tweet us @cxchronicles Check out our Instagram @cxchronicles Click here to checkout the CXC website Email us at info@cxchronicles.com Remember To Make Happiness A Habit!!

In this episode, we dive into why ecommerce brands should focus on experimentation over chasing traffic. Sergiu Cazac, founder of personizely.net, shares how mapping the customer journey, testing smarter, and learning from failed experiments can unlock higher conversions. He explains what makes A/B testing tools easy to use, why timing matters, and how personalization connects with testing to drive real growth.Topics discussed in this episode:  Why chasing more traffic can hurt conversions. How understanding customer journeys improves sales. What funnel mapping reveals about hidden leaks. Why hypothesis-driven testing beats guessing. How failed experiments create valuable learnings. What makes A/B testing tools simple and effective. Why timing tests year-round uncovers better insights. How personalization and experimentation connect. What successful brands learn from losing tests. Why smooth onboarding helps brands scale faster. Links & Resources Website: https://www.personizely.net/Shopify App Store: https://apps.shopify.com/personizelyLinkedIn: https://www.linkedin.com/in/sergiucazac/X/Twitter: https://x.com/sergiukazakGet access to more free resources by visiting the show notes athttps://tinyurl.com/n44teswaSupport the showMORE RESOURCES Get Free Updates: https://newsletter.ecommercecoffeebreak.com/ Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Partner with us - https://ecommercecoffeebreak.com/podcast-sponsorship/ Follow the podcast to get every bonus episode. Tap follow now and don't miss out!

Want to improve customer retention and boost conversion rates? This episode breaks down the five essential steps of mapping the customer journey—defining stages, identifying touchpoints, using data for personalization, integrating automation tools, and optimizing for consistent results. Learn actionable strategies to guide your audience from first contact to loyal fan, and hear why omnichannel marketing matters for real growth. New episodes every week—follow Digital Marketing Domination to stay ahead and refine your marketing strategy.

Ever feel like your business growth looks messy, unpredictable, or unsustainable?In this high-energy re-run solo episode, George breaks down a timeless metaphor that brings structure and clarity to the chaos: your business is a Christmas tree. From the foundational roots to the shining star at the top, you'll learn how sustainable scaling is all about expansion, reflection, and aligned execution.What You'll Learn in This Episode:How to use the “Christmas Tree” model to audit and grow your businessThe three core elements that make up the trunk of your businessWhy going wider isn't always the answer to scalingWhat to do when you're in a plateau or feeling burnt outHow pruning your business regularly keeps it aligned and sustainableThe value of knowing your “trunk” and anchoring back into itKey Takeaways:✔️The “trunk” of your business must be made up of: who you are, who you help, and how you help them✔️True growth comes from subtraction: cutting what's not working✔️Expansion and reflection should happen in cycles: test, audit, trim, repeat✔️You can only care for one Christmas tree at a time: focus matters✔️Sustainable growth is built on clarity and alignment, not complexity or hustle Timestamps:[00:00] – Back-to-School Series intro: revisiting foundational lessons[04:00] – Why your business is like a Christmas tree[05:00] – Primal Life Organics story + lessons in full-out execution[08:00] – How reflection and iteration build mastery[10:00] – The Christmas Tree model explained[12:00] – The 3 key elements of the “trunk”[14:00] – Why scaling comes from cutting, not adding[16:00] – Reflection as the growth catalyst[18:00] – False narratives about constant growth[20:00] – Don't plant multiple trees — focus and master one[24:00] – Knowing when to cap a tree and start anew[26:00] – Final thoughts and listener challenge Your Challenge This Week:Write down your business “trunk”:Who are you?Who do you serve?How do you help them?Then, audit your current business activities. What's aligned? What needs to be pruned?Join The Alliance – The Relationship Beats Algorithms™ community for entrepreneurs who scale with trust and connection.Apply for 1:1 Coaching – Ready to build your business with sustainability, impact, and ease? Apply here.Live Events – Get in the room where long-term success is built: mindofgeorge.com/eventFollow George on Instagram – DM him your “trunk” or thoughts on this episode: @itsgeorgebryant

This week on the Modern Retail Podcast, senior reporters Gabriela Barkho and Melissa Daniels chat about Ikea's new pilot partnership with Best Buy, and why the first-ever partnership with a a third party retailer could become a meaningful new acquisition channel. And they unpack how tween mall staple Claire's wound up filing for Chapter 11 for the second time in seven years -- and why they may be not be the last legacy retailer to get pushed over the edge by tariff policy. Later in the episode (14:50), Daniels is joined by reporter Julia Waldow to discuss her recent story on how some brands are readying themselves for a potential checkout tool native to ChatGPT. They get into how AI tools like ChatGPT, Google Gemini and more are blowing up the traditional consumer funnel, and how brands are trying to get ahead of the curve.

This August I am recording a special mini series here on the podcast all about the customer journey funnel. This is what I do with my one to one clients, so I am going to give you an insight into that process so you can work on it too.This week we are talking about the discovery part of the funnel - this is the point where potential couples come across your business. Are you standing out from the crowd?Book a discovery call to talk about working 1-1Find out more about the members loungeTime stamps00:05 - Introduction to Customer Journey in Wedding Business00:47 - Introduction to the Customer Journey04:57 - Exploring Marketing Strategies07:42 - Understanding Marketing Channels for Weddings11:18 - Identifying Client Sources and Patterns

Unpack how fast, instinctive thinking and slow, reflective decision-making shape customer experiences. Understand how tailoring marketing to these thinking styles can optimize journeys and increase conversion rates. Keywords: dual process theory marketing, customer journey optimization, system 1 system 2 thinking, behavioral segmentation, consumer decision psychology Behavioral Economics in Marketing Podcast | Understanding how we as humans make decisions is an important part of marketing. Behavioral economics is the study of decision-making and can give keen insight into buyer behavior and help to shape your marketing mix. Marketers can tap into Behavioral Economics to create environments that nudge people towards their products and services, to conduct better market research and analyze their marketing mix. Sandra Thomas-Comenole | Host | Marketing professional with over 15 years of experience leading marketing and sales teams and a rigorously quantitative Master's degree in economics from Rensselaer Polytechnic Institute. 

How do you go from Michigan small business roots and San Francisco startups to the frontlines of reviving a beloved publishing company—and what have you learned along the way? In this insightful episode, host Ed Parcaut sits down with Eric Jorgensen, CEO of Scribe Media, author, operator, and entrepreneur. Eric opens up about his journey from working in venture-backed Silicon Valley startups (including his decade-long run at Zaarly), to publishing his own books, and eventually stepping in to save Scribe Media after its near-collapse. Drawing from his background as both an operator and an author, Eric shares the skills that helped him navigate crisis, what it means to truly listen to customers, and why clear communication between product and audience is the key to building anything lasting. You'll hear: The difference between self-publishing, traditional publishing, and why owning your book matters Insider lessons from the “jobs to be done” framework for understanding what customers really need Real talk on the challenges and rewards of writing a book (including typos, reviews, covering niche topics, and the emotional journey behind every decision) How Eric and his team helped bring Scribe Media back to life—and what the future holds for authors Whether you're an entrepreneur thinking about taking your story to the page, or a curious listener interested in business turnaround stories, this episode is packed with honest advice, personal stories, and practical tips on telling your story and building your authority. Learn more about Scribe Media, writing your own book, and why sometimes the best path forward is helping others share what they know with the world. Connect with Scribe Media: https://scribemedia.com Connect with Ed Parcaut: https://edparcaut.com Ready to become the authority in your industry? Press play and find inspiration for your own journey! #EdParcaut #EricJorgensen #InnerEdisonPodcast #ScribeMedia #BookPublishing #Entrepreneurship #SelfPublishing #WritingJourney #AuthorLife #BusinessBooks #PublishingAdvice #Ghostwriting #BookMarketing #StartupStories #Leadership #PodcastInterview #BookLaunch #AuthorExperience #PublishingIndustry #Storytelling

In this mini teaser episode of Behavioral Economics in Marketing, we revisit one of the most eye-opening episodes from Season 4: Dual Process Theory on Customer Journey Optimization. Learn how understanding the brain's two systems — the fast, intuitive System 1 and the slow, analytical System 2 — can transform the way you design touchpoints, content, and campaigns that align with how your customers actually think and decide. Then, we give you a preview of our new companion episode for Season 10: Personalization and Behavioral Segmentation: Targeting System One vs. System Two Customers. In this advanced exploration, we turn theory into practice — showing how to identify your customers' decision-making modes and tailor your strategy accordingly, using real-world brand examples and behavior-driven insights. This teaser introduces how Season 10 pairs a classic behavioral concept with a fresh application, giving you even more ways to influence decisions and build better customer experiences.

You can theorise about Customer Experience all day, but gaining a Net Promoter score of 90 is not a theory. It shows a great focus and implementation of Customer Experience. This week, we are exploring how this was achieved with Kamron Kunce, VP of Marketing & Customer Experience at RJ Young. https://www.rjyoung.com/ RJ Young has been in business for over 70 years and boasts a world-class NPS score of 90+ — no small feat in today's hypercompetitive market. Kamron shares how they've transformed their Customer Experience, navigated organisational silos, and are thoughtfully introducing AI into their processes — without losing that all-important human touch. If you're wrestling with legacy systems, struggling to turn CX theory into practice, or figuring out how to scale with AI without alienating customers,  this episode is packed with practical tips you can take away today. And, if you're a regular listener, you'll know this one plays right into one of Ryan's and my favourite themes: breaking down those silos! Best Quote From the Episode “Customer Experience is everyone's responsibility. It's not just about Customer Service — it's about aligning the whole organisation around delivering value at every touchpoint.” — Kamron Kunce, RJ Young Key Takeaways ✅ CX must be a core business strategy, not a bolt-on function of Customer Service. RJ Young's “Make It Right Guarantee” puts this principle front and centre. ✅ Map your Customer Journey — and revisit it regularly. Quarterly and annual reviews keep RJ Young's CX aligned to ever-evolving customer expectations. ✅ Break down silos with transparency. Weekly cross-functional updates and quarterly company-wide video broadcasts ensure alignment across 700 employees and 9 states. ✅ Cross-functional collaboration is critical. Everyone, including Finance and HR, plays a role in the Customer Experience. ✅ Thoughtful use of AI is the future. RJ Young is leveraging AI to improve backend data insights and operational efficiency, without removing the human element that drives loyalty. ✅ CX + Culture go hand in hand. Embedding CX into your company culture is essential for sustainable success. Resources Mentioned RJ Young: https://www.rjyoung.com/  Kamron Kunce: https://www.linkedin.com/in/kamronkunce/ About the Hosts: Colin Shaw is a LinkedIn 'Top Voice' with a massive 284,000 followers and 87,000 subscribers to his 'Why Customers Buy' newsletter. Shaw is named one of the world's 'Top 150 Business Influencers' by LinkedIn. His company, Beyond Philosophy LLC, has been selected four times by the Financial Times as a top management consultancy. Shaw is co-host of the top 1.5% podcast 'The Intuitive Customer'—with over 600,000 downloads—and author of eight best-sellers on customer experience, Shaw is a sought-after keynote speaker. Follow Colin on LinkedIn. Ryan Hamilton is a Professor of Marketing at Emory University's Goizueta Business School and co-author of 'The Intuitive Customer' book. An award-winning teacher and researcher in consumer psychology, he has been named one of Poets & Quants' "World's Best 40 B-School Profs Under 40." His research focuses on how brands, prices, and choice architecture influence shopper decision-making, and his findings have been published in top academic journals and covered by major media outlets like The New York Times and CNN. His work highlights how psychology can help firms better understand and serve their customers. Ryan has a new book called “The Growth Dilemma: Managing Your Brand When Different Customers Want Different Things” Harvard Business Press 2025    Follow Ryan on LinkedIn.   Subscribe & Follow   Apple Podcasts Spotify

In this episode of the Veterinary Marketing Podcast, I'm diving deep into what it really takes to run successful Facebook (Meta) ads for your veterinary practice. Over the past decade, I've managed millions of dollars in ad spend for local businesses, and I've seen firsthand how tricky Meta ads can be for vets. Unlike e-commerce, where you can track every sale, veterinary services have a much more complex path from ad click to booked appointment. That's why I'm breaking down the real-world strategies, common pitfalls, and proven tactics that actually work—so you don't waste your budget or your time. We'll start by talking about why Meta ads are uniquely challenging for veterinary practices, especially when it comes to tracking results and building the right marketing infrastructure. I'll share why organic content is absolutely essential before you ever spend a dollar on ads, and how to use Facebook and Instagram as top-of-funnel platforms to build awareness and nurture potential clients. We'll also cover the impact of iOS 14 privacy changes, how to set up tracking properly, and when Facebook ads are (and aren't) a good fit for your practice. Plus, I'll walk you through audience targeting, creative strategies, budgeting, and the importance of testing and iterating your campaigns. To bring it all together, I'll share real-world success stories from practices that have launched grand openings, promoted events, and introduced new services using Meta ads. We'll also talk about the long-term growth strategies you need—like CRM integration, email nurturing, and retargeting—to turn leads into loyal clients. By the end of this episode, you'll have a clear roadmap for using Facebook and Instagram ads effectively, with actionable steps you can start implementing right away. Whether you're just getting started or looking to take your ad campaigns to the next level, this episode is packed with insights to help your veterinary practice grow.

We're joined by Mikael Dia, founder and CEO of Funnelytics, a visual journey mapping tool built to help marketers optimize conversions and better communicate strategy. Mikael shares how the rise of multi-touch, non-linear customer journeys inspired Funnelytics, and how the platform goes far beyond funnel mapping to uncover what drives results. We explore how marketers are using visualization to align teams, boost performance, and turn complex data into clear, actionable insights. About Funnelytics Funnelytics is a visual funnel analytics platform designed to help marketers track, analyze, and optimize the entire customer journey, without needing to be a data expert. By combining intuitive whiteboarding with powerful analytics, Funnelytics transforms complex data into clear, real-time visual maps that show exactly how users move through your marketing funnels. Whether you're a hands-on marketer or prefer expert support, Funnelytics empowers you to grow smarter by identifying what's working, what's not, and where to focus next. Time Stamps 00:00:18 - Guest Introduction: Mikael Dia 00:00:39 - Mikael 's Background and Journey in Digital Marketing 00:01:53 - The Evolution of Customer Journeys in Marketing 00:05:04 - Identifying the Core Problem Funnelytics Solves 00:08:36 - Understanding Funnelytics Customer Base 00:10:51 - Differences Between B2B and B2C Marketing Analytics 00:12:35 - Shifts in Customer Behavior Over the Years 00:14:29 - Sales Involvement in Selling Funnelytics 00:18:06 - The Importance of Branding in Marketing 00:20:07 - The Impact of AI on Marketing Trends 00:25:48 - How to Connect with Mikael Dia and Learn More About Funnelytics Quotes “Learn as much as you can about how the puzzle fits together...Marketing can be a machine, and it should be thought of as a machine. It shouldn't be thought of as how creative your next campaign is or what your logo look like and, and a lot of the stuff that falls under brand, it's all of it, it fits together to create a machine to turn strangers into customers. Learn as much about each puzzle piece to understand how can you architect that machine, for any company.” - Mikael Dia, founder and CEO of Funnelytics Follow Mikael: Mikael Dia on LinkedIn: https://www.linkedin.com/in/mikaeldia/ Funnelytics website: https://www.funnelytics.io/ Funnelytics on LinkedIn: https://www.linkedin.com/company/funnelytics-io/about/ Follow Mike: Mike Maynard on LinkedIn: https://www.linkedin.com/in/mikemaynard/ Napier website: https://www.napierb2b.com/ Napier LinkedIn: https://www.linkedin.com/company/napier-partnership-limited/ If you enjoyed this episode, be sure to subscribe to our podcast for more discussions about the latest in Marketing B2B Tech and connect with us on social media to stay updated on upcoming episodes. We'd also appreciate it if you could leave us a review on your favourite podcast platform. Want more? Check out Napier's other podcast – The Marketing Automation Moment: https://podcasts.apple.com/ua/podcast/the-marketing-automation-moment-podcast/id1659211547

In this episode, Stephanie breaks down one of the most common mistakes health professionals make when trying to grow their online programs: running ads too early. If you've ever thought, “Maybe I just need to run ads to make more sales,” this conversation is for you. You'll learn why ads don't fix sales problems and what you need to have in place before you invest a dollar into paid traffic. Stephanie shares the proven 3-part offer suite that helps health professionals attract leads, build trust, and convert more clients into their signature programs with or without ads. Whether you've launched before or are just getting started, this episode will show you how to build a system that actually sells.   In this episode, you'll learn: What ads really do (and why they amplify both success and failure) The 3-part offer suite you need to get more clients signed up for programs in your online health business How to guide cold leads into your program without relying on sales calls What to run your ads to - to make sure you're not wasting money Mentioned in this episode: Download the free guide: 27 Scalable Offers for Health Professionals  Get on the early list for the 5-Day Build Your Digital Practice Bootcamp → DM “BOOTCAMP” to @theleveragedpractice

Hey CX Nation,In this week's episode of The CXChronicles Podcast #262, we welcomed Pasquale DeMaio, Vice President at Amazon Web Services (AWS) based in Seattle, WA. Launched in 2006, Amazon Web Services (AWS) began exposing key infrastructure services to businesses in the form of web services -- now widely known as cloud computing.Today, Amazon Web Services provides a highly reliable, scalable, low-cost infrastructure platform in the cloud that powers hundreds of thousands of businesses in 190 countries around the world. With data center locations in the U.S., Europe, Singapore, and Japan, customers across all industries are taking advantage of our low cost, elastic, open and flexible, secure platform.In this episode, Pasquale and Adrian chat through the Four CX Pillars: Team, Tools, Process & Feedback. Plus share some of the ideas that his team at AWS think through on a daily basis to build world class customer experiences.**Episode #262 Highlight Reel:**1. How AWS thinks about team-building strategies  2. Leveraging Amazon Connect's Unified AI Engine  3. Streamlining customer service & success to fuel growth 4. Investing & supporting employee-driven innovation & cross-team collaboration 5. Building customer-centricity into the DNA of your engineering team Click here to learn more about Pasquale DeMaioClick here to learn more about Amazon Web Services (AWS)Huge thanks to Pasquale for coming on The CXChronicles Podcast and featuring his work and efforts in pushing the customer experience & customer success space into the future.If you enjoy The CXChronicles Podcast, stop by your favorite podcast player hit the follow button and leave us a review today.For our Spotify friends, make sure you are following CXC & please leave a 5 star review so we can find new listeners & members of our community.For our Apple friends, same deal -- follow CXCP and leave us a review letting folks know why you love our customer focused content.You know what would be even better?Go tell one of your friends or teammates about CXC's content,  strategic partners (Hubspot, Intercom, & Zendesk) & On-Demand services & invite them to join the CX Nation!Want to see how your customer experience stacks up to others, ask us about the CXC Healthzone, an intelligence platform that shares benchmarks & insights from companies across the world. Huge thanks for being apart of the "CX Nation" and helping customer focused business leaders across the world make happiness a habit!Reach Out To CXC Today!Support the showContact CXChronicles Today Tweet us @cxchronicles Check out our Instagram @cxchronicles Click here to checkout the CXC website Email us at info@cxchronicles.com Remember To Make Happiness A Habit!!

What if the secret to skyrocketing customer loyalty and retention isn't digital at all, but something you can touch? In this episode of Predictable B2B Success, host Vinay Koshy sits down with Mark Stern, CEO and founder of Custom Box Agency, to unpack how tangible, kinesthetic experiences are transforming the B2B customer journey. After a successful career as a Deloitte strategy consultant, Mark unexpectedly pivoted from corporate life into entrepreneurship, driven by a frustration with the impersonal nature of digital-only offerings. Mark reveals how sending physical “custom box” experiences not only sets customers up for success but turns them into passionate brand advocates who generate organic buzz. Their conversation dives into the real ROI of physical engagement, how clear customer journeys and micro-wins fuel retention, and why recognition is the ultimate hidden driver for long-term loyalty. If you're rethinking how to break free from retention plateaus, want to spark more excitement in your customer onboarding, or are just tired of stale, digital-only strategies, this episode will open your mind to a whole new set of possibilities. Tune in for actionable insights, real-world examples, and a fresh perspective on delivering predictable B2B success, one box at a time. Some areas we explore in this episode include: Mark Stern's Journey – Transition from Deloitte to founding Custom Box Agency.Value of Physical Experiences – Why adding tangible elements to digital offers matters.First “Box Zero” Campaign – How a high-ticket online summit led to the first successful custom box experience.Customer Journey vs. Customer Experience – The importance of mapping the journey before designing the experience.Journey Mapping – Breaking down customer journeys into acquisition, delivery, and retention stages.Gamification and Milestones – Using micro-wins and milestones to motivate customer progress.Strategic Box Use – Leveraging custom boxes for acquisition, onboarding, and ongoing engagement.Practical Examples – Real-life applications like 57 Hats and multi-year coaching programs.Recognition and “Jewels” – How awards and physical tokens drive retention and customer loyalty.Retention Gaps in B2B – Why businesses often overlook delivery and retention in their customer experience strategy.And much, much more...

In this episode of The Manufacturing Culture Podcast, Jim Mayer sits down with Lori Highby, a digital marketing strategist, educator, and founder of Keystone Click, to explore the stories manufacturers aren't telling.They unpack what culture really means inside an organization, why storytelling is manufacturers' biggest missed opportunity, and how AI is changing, not replacing, the creative process. Lori shares her journey from a night school marketing student to agency owner, her values around lifelong learning, and what it means to lead with clarity.From founding a business during a recession to building a team around education, trust, and curiosity, Lori brings sharp insight to the intersection of manufacturing, marketing, and human-centered leadership.TakeawaysCulture is a collective energy and vibe within an organization.Lori's journey began with a passion for art and sociology.Education is a core value for Lori and her organization.Integrity and creativity are essential in business.AI should be seen as a tool to enhance creativity, not replace it.Storytelling is crucial for manufacturers to differentiate themselves.Community involvement is a priority for Lori and her team.Digital marketing can significantly impact manufacturing sales.Personal hobbies provide mental clarity and focus.Mentorship and paying it forward are important values for Lori.Chapters00:00 Introduction and Icebreakers05:08 Understanding Culture in Organizations06:11 Lori's Journey into Marketing and Manufacturing10:34 Starting a Business During a Recession12:44 Core Values and Organizational Culture15:10 The Role of AI in Creativity and Education18:37 Leveraging AI in Education and Workforce19:28 The Importance of Future Thinking21:16 The Drive to Teach and Share Knowledge22:47 Helping Businesses of All Sizes24:01 Impactful Marketing Success Stories31:45 AI's Role in Shaping Industry Culture33:19 The Future of Marketing in Manufacturing34:53 Understanding the Customer Journey with AI