Podcasts about search engine optimisation

Le mot SEO (pour Search Engine Optimisation, ou optimisation pour les moteurs de recherche) peut en effrayer plus d'un — ça a l'air technique, compliqué… Et puis, soyons honnêtes : est-ce que les gens utilisent encore vraiment Google aujourd'hui, au point que ça vaille la peine d'y consacrer autant d'efforts ?Si oui, comment bien s'y prendre ? Et surtout, qu'est-ce qu'on devrait arrêter de faire tout de suite ?On en parle dans le nouvel épisode avec Sophie d'Armonia Consulting : photographe spécialisée dans les elopements en Norvège, qui trouve la plupart de ses clients grâce à son site web — et qui aide aujourd'hui d'autres photographes à faire pareil.Tu peux découvrir ses formations SEO et toutes les infos ici :

In this podcast:  If you're serious about growing your business in 2025, mastering SEO (Search Engine Optimisation) is a must. In this video, I break down the essential strategies you need to implement right now to get your website ranking, drive traffic, and convert visitors into paying customers. Here's what you'll learn: 1️⃣ The difference between on-page and off-page SEO—and why you need both 2️⃣ How social media impacts your SEO rankings 3️⃣ The importance of aligning your SEO strategy with your business goals 4️⃣ Why integrating SEO with content marketing and paid ads is the ultimate success formula 5️⃣ The power of creating Evergreen content vs. moment-driven content

Hey, we're back. It's 2025 and the Recipe for SEO Success podcast is back on the airwaves (or the earwaves or whatever podcasts are). For those of you who have been following my story online, you'll know that 2024 wasn't my best year. Very sadly, my dad passed away, and that caused obviously a lot of upset and changes. But never fear, we are back and I will be launching a series of episodes over the coming weeks and for the first part of this year, I really want to focus on Australian SEO talent. There are now dozens of SEO podcasts. When I started, there were very few. Now there are hundreds. Every software seems to have an SEO podcast, every publication. But we seem to see the same guests appearing again and again, and they're often the celebrity guests who are also on the speaker circuit.  And since my audience is primarily real people, small business owners, ecommerce store owners, marketing managers, often who are trying to do SEO themselves with a very tight budget, I feel often these tips from the glamorous superstar SEOs aren't quite as relevant. We'll also continue our reality SEO episodes where we talk to people who are doing the do who aren't necessarily getting paid as SEO experts. And also I will continue to do my tips,I really want to go back to the basics, what is happening in 2025? How is SEO going to change? And of course it's always changing as it always has, we can't ignore the rise of ChatGTP and AI. So of course we'll be covering those in the episodes, but still core principles stay the same.  So that's going to be the focus. Aussie Experts for now, more tips and advice, more reality, and a real focus on getting back to basics. So if that sounds good to you, put this in your favourite, listen in and welcome back. I'm so glad to be back in my little seat in my little hut in my back garden talking SEO again.  Listen to all the tip episodes   Freebies: Free online training: Increase your website traffic (and sales) The Ultimate SEO Checklist SEO SOS Challenge Free SEO Nibbles Course   Sign up for the Recipe for SEO Success Course

HOW TO MAKE GRAVY, the adaptation of the classic Paul Kelly song is your taste of Australian Christmas melancholy cinema this festive season. Stars of the film and icons of cinema HUGO WEAVING and DANIEL HENSHALL wander into the Last Video Store to pick up a rental combo of their favourite films. A great chat with a couple of dream guests. Between them they've starred in films like The Matrix, Snowtown, Lord of the Rings, Acute Misfortune, The Adventures of Priscilla Queen of the Desert Proof, The Babadook, These Final Hours and V for Vendetta. And we're not just listing those for the Search Engine Optimisation (ok, maybe a bit). Follow ALEXEI TOLIOPOULOS on Letterboxd for all the rental combo lists. Here's Hugo and Dan's picks.See omnystudio.com/listener for privacy information.

EP 355 - Sky and NBC ring announcer known as Big Mo is in the quiz seat for the B.O.B quiz showdown - personal trainers, corporate gifting, universal basic income and the significance of Super Bowl ads all make the draw for Kody's views - are they Business or Bullshit?Chapters:00:00 Business or Bullshit with Kody Mommaerts00:43 Personal Trainers: Business or BS?02:20 Corporate Gifting: Sincere or Fake?03:44 Business Accelerators and Incubators04:17 Right Wing Politics and Universal Basic Income05:04 Lunch Provided for Employees: Bullshit or Benefit?05:41 Search Engine Optimisation and Family Business06:34 Crypto and Digital Nomads07:20 Drinking at Lunch and Workplace Humour12:29 Lobbying and ChatGBT14:46 Wrap Upbusinesswithoutbullshit.meWatch us on YouTubeFollow us:InstagramTikTokLinkedinTwitterIf you'd like to be on the show, get in contact - mail@businesswithoutbullshit.meBWB is powered by Oury Clark

IN THIS PODCAST:- Lets talk about the 4 ways to improve your search engine rankings. Dan Latto debunks the myth that SEO is dead and reveals why SEO is still one of the most effective tools for business growth. Join Dan as he covers:

Following  the solo episodes on Google Campaign Types and Google Bidding Types, Alex Curtis is back to talk more about Google Ads but this time to focus specifically on Keyword Types. Brought to you from the team at The Lead Engine who specialise in lead generation, web design and content marketing for financial services.  

It's PRBites where I read aloud today's newsletter. ✅ THURSDAY'S FOCUS: * Why the Search Engine Optimisation industry may need your help? * Do people really want to hear celebrities on podcasts? * How one firm leaned into a PR crisis.

Making websites empathetic can improve your search engine rankings and discoverability.In this episode I chat with Creativity Found Collective member and expert in search engine optimisation (SEO) Kelly Drewett, about the ways that business owners can improve the usability and accessibility of their websites, which in turn will enhance that site's performance on search engines such as Google.We consider the different aspects of website work, from illustration, to design to development, as well as how outsourcing business tasks and leveraging the expertise of professionals can save you time and doesn't have to cost the earth.Kelly touches on the mental health benefits she has experienced through recently re-finding her creativity, and we discuss the value of community and support networks for all small businesses. Kelly Drewett at creativityfound.co.ukCreativityFound.co.ukInstagram: @creativityfoundpodcastThreads: @creativityfoundpodcastFacebook: @creativityfoundpodcast and Creativity Found groupYouTube @creativityfoundpodcastPinterest: @creativityfoundResearched, edited and produced by Claire Waite BrownMusic: Day Trips by Ketsa Undercover / Ketsa Creative Commons License Free Music Archive - Ketsa - Day TripsArtworks: Emily Portnoi emilyportnoi.co.ukPhoto: Ella PalletPlease vote for Creativity Found in the Women in Podcasting Awards.Click on this link, then on Arts and Design, then on Creativity Found. Thank you xxxx

Rediffusion de l'un des épisodes les plus écoutés du Podcast du Marketing : les secrets SEO de Guillaume Giraudet Bacchiolelli.J'en suis absolument convaincue, et c'est même l'une des raisons qui m'ont poussée à lancer ce podcast : le marketing est accessible à toutes et tous parce que le marketing c'est principalement du bon sens. Sauf peut-être pour certains points bien spécifiques qui s'avèrent parfois plus techniques, comme le SEO. Le SEO c'est le Search Engine Optimisation : comment faire pour optimiser son site pour que les moteurs de recherche (c'est-à-dire Google) le propose dans leurs résultats. Alors le SEO ce n'est pas nécessairement compliqué, mais ça demande des connaissances techniques, ça demande de comprendre le fonctionnement des algorithmes, parfois cela demande d'avoir accès à des outils, et puis pour couronner le tout, personne ne sait totalement comment ça marche puisque personne ne connaît les secrets de l'algorithme de Google. Du coup j'ai demandé à un as de SEO de venir décoder pour nous tout ce que nous avons à faire pour plaire à Monsieur Google. Ce spécialiste c'est Guillaume GIRAUDET-BACCHIOLELLI. J'ai découvert Guillaume il y a un an sur Clubhouse, il anime une émission avec ma copine Caroline Mignaux et Fabien Fereira dans laquelle ils répondent à toutes les questions que les auditeurs se posent sur le growth : marketing, ecommerce, seo, ils ont réponse à tout.Guillaume c'est le Monsieur SEO, et le sujet est tellement vaste, qu'on a décidé non pas de vous proposer un épisode, mais deux épisodes. Celui-ci c'est donc le premier et on va parler des essentiels du SEO à mettre en place. Si vous n'avez pas vraiment de stratégie SEO, si vous vous êtes toujours dit, le SEO c'est pas pour moi, cet épisode est fait pour vous! Dans cet épisode vous apprendrez : Ce que Google attend de vousCe sur quoi vous devez écrireComment faire venir les robots de GoogleComment optimiser vos contenus en un tour de mainAttention préparez-vous, Guillaume balance 10 idées à la secondes, vous allez voir qu'il y a de quoi faire. Mais pas de panique, j'ai pensé à vous, je vous ai rédigé une checklist de tous ses conseils, ça vous permettra de continuer à faire ce que vous êtes en train de faire au moment où vous écoutez cet épisode. Pour télécharger la checklist il vous suffit d'aller sur lepodcastdumarketing.com/cadeau133. Et donc la semaine prochaine je vous proposerai un second épisode dans lequel on va aller encore plus loin. Cet épisode vous permettra de vraiment passer la seconde en termes de visibilité. Mais très franchement, même si le SEO ne vous est pas inconnu, je vous conseille d'écouter ce premier épisode, parce que Guillaume donne plein de conseils ultra concrets et d'outils qui vont vous simplifier la vie. Et pour en savoir plus sur Guillaume, vous pouvez le contacter sur son profil linkedin et jeter un oeil à son agence SEO.-------------------

Get Noticed! Send a text.Struggling to find and retain top talent? Discover the ultimate hiring solution with Fletcher Wimbush, founder of Discovered ATS. In this insightful episode, Fletcher unveils his AI-powered performance hiring software that helps entrepreneurs effortlessly market job openings, nurture talent pools, and automate candidate assessments – transforming the daunting recruitment process into a seamless experience. From automating initial screenings to final interviews, this virtual hiring hero empowers you to make data-driven hiring decisions while saving time and resources.Gain invaluable insights into Fletcher's entrepreneurial journey, including his focus strategy for building multiple successful brands and overcoming marketing challenges. Uncover the enlightening distinction between HR and talent acquisition, and learn why investing in the latter is crucial for sustainable growth. Don't miss Fletcher's top tip for getting noticed and his favourite book recommendation: "They Ask, You Answer" by Marcus Sheridan.Recommended Book: "They Ask, You Answer" by Marcus SheridanEmail validation service.Accurate, fast and secure email validation service from Zerobounce.netBrilliant copy writing toolAI copywriting tool to generate unique copy, predict performance and increase conversions.Search Engine Optimisation from the UKRank higher on Google with SEO. Fill out the form to receive a FREE quote.Designrr.io Creates eBooks & LeadmagnetsTransform content into eBooks, Show Notes, Dynamic Flipbooks, Transcripts, PDFs and Web pages.Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the Show.Am I adding value to you?If so - I'd like to ask you to support the show.In return, I will continue to bring massive value with two weekly shows, up to 3 hours per month of brilliant conversations and insights.Monthly subscriptions start at $3 per month. At $1 per hour, that's much less than the minimum wage, but we'll take what we can at this stage of the business.Of course, this is still free, but as an entrepreneur, the actual test of anything is if people are willing to pay for it.If I'm adding value to you, please support me by clicking the link now. Go ahead, make my day :)Support the show here.

Get Noticed! Send a text.In this episode of the UnNoticed Entrepreneur, Jim James explores the groundbreaking world of augmented reality (AR) in cleaning with Martin Cudzilo, founder of AR-check. If you've ever struggled with ensuring high-quality cleaning services or faced challenges in managing low-skilled workers, this episode is for you.Martin shares his inspiring journey of recognising the potential of AR over a decade ago and securing worldwide patents for his innovative solution. He discusses how AR-check bridges the gap between unskilled cleaners and quality assurance, enabling real-time tracking, support, and automation through smart sensors and wearable technology.Discover how this disruptive technology can revolutionise the cleaning industry, improve efficiency, reduce costs, and enhance accountability. Martin's visionary approach promises to transform a traditionally low-tech sector, empowering frontline workers and delivering unparalleled value to businesses.Gain invaluable insights into the challenges of introducing disruptive innovation, attracting investors, and navigating the entrepreneurial journey. Martin's wisdom and perseverance will inspire you to embrace emerging technologies and drive change in your industry.Guest Recommendation: Explore the official AR-check website at www.ar-check.com to learn more about this groundbreaking solution.LinkedIn Engagement using AIEngage AI use AI to write insightful and relevant comments on LinkedIn™ Repurpose content effortless with AISell transforms audio or video into multiple formats quickly. Import direct YouTube and RSS feeds.Search Engine Optimisation from the UKRank higher on Google with SEO. Fill out the form to receive a FREE quote.Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the Show.Am I adding value to you?If so - I'd like to ask you to support the show.In return, I will continue to bring massive value with two weekly shows, up to 3 hours per month of brilliant conversations and insights.Monthly subscriptions start at $3 per month. At $1 per hour, that's much less than the minimum wage, but we'll take what we can at this stage of the business.Of course, this is still free, but as an entrepreneur, the actual test of anything is if people are willing to pay for it.If I'm adding value to you, please support me by clicking the link now. Go ahead, make my day :)Support the show here.

Majoritatea business-urilor se bazează pe SEO, click-uri și trafic pe site. Dacă le iei aceste instrumente, nici business-urile acestea nu mai există,  pentru că nici brandingul, nici poziționarea lor nu există. Iar Inteligența Artificială combinată cu Search cam asta prevestește: zero click și zero trafic.  Dar nu doar afacerile vor fi afectate, ci și instituțiile media și de presă. Și mai departe democratia. Invitații lui Marian Hurducaș: Mihai Ghiduc, jurnalist. E redactor șef mindcraftstories.ro unde abordează consistent subiecte tech. În unul dintre cele mai noi materiale face o mică analiză și pe dilema “ce-o să se întâmpla cu presa după implementarea AI search”.  Horia Neagu, SEO expert și fondator Napoleon Digital, agenție specializată în Search Engine Optimisation. Cum va arăta viitorul cu AI Search? Asta am încercat să aflăm în această ediție de Upgrade 100 Live Talks.

Understanding the value of a clickIs it worth trying to get free clicks from Google? Alex would heavily argue yes, as some brokers pay a lot per click to get people from Google to their website. No matter how deep their pockets, how big their budget nobody spends money on ads without a return, especially brokers.In this episode, Alex looks at the value of clicks generated from Google (not from ads) for three websites:Website 1 £6,240 pounds worth of traffic in the last 28 days.Website 2 with £6,900 worth of traffic in the last 28 days.Website 3 with £27,000 worth of free traffic in the last 28 days.Alex explains how he got to those numbers, what it means and how you can understand the value of a click from Google to a website.Brought to you from the team at The Lead Engine who specialise in lead generation, web design and content marketing for financial services.  

How to make your ecommerce store stand out with SEO   Do you struggle to get your products to rank high on the search engine results pages?    Last year we went through how you can improve user experience on site with Louis Smith.   And today we'll cover some common mistakes ecommerce owners make that can lead to their products ranking poorly, or sometimes not at all.    Tune in to learn:  How ecommerce SEO differs from service-based business SEO What features ecommerce owners can access in the SERPS Why you should get set up on Google Merchant Center. The biggest mistakes ecommerce sites are making What the best structure for product pages is Patrick's top tips on how to make more engaging product descriptions How to use internal linking to cross-sell your products Why having a personalised brand can help you stand out What role schema plays in ecommerce sites   Useful resources:  Google Merchant Center Google Keyword Planner SEMrush Ecommerce SEO-friendly UX: from crappy to kerching with Louis Smith (NEWBIE)   Head to episode notes   Freebies: Free webinar: Increase your website traffic (and sales) Free challenge: SEO SOS The Ultimate SEO Checklist Free SEO Nibbles Course   Sign up for the Recipe for SEO Success Course

Today is a tip episode, no guest to interview, just little old me. My tips, my advice. These shorter, more succinct episodes are here to help with easy learning and quick wins and I promise they're 100% jargon and gobbledegook free. Today I'm answering a question that was posted in the I LOVE SEO group about whether someone can optimise one web page of their website, and if that will be enough.   Listen to all the tip episodes   Freebies: Free online training: Increase your website traffic (and sales) The Ultimate SEO Checklist SEO SOS Challenge Free SEO Nibbles Course   Sign up for the Recipe for SEO Success Course

There is a mountain of SEO advice out there, but how much of it is actually doable for the average business human? In my reality SEO episodes, I talk to real humans and get the truth about how they use SEO and digital marketing to improve their businesses. Today I'll be talking to a former student of the Recipe For SEO Success Course, Jane Fonti. We'll chat about how Jane got her start in SEO, the digital marketing highs and lows, and the challenges she's faced along the way. Head to the episode notes Freebies: Free webinar: Increase your website traffic (and sales) The Ultimate SEO Checklist Free SEO SOS Challenge Free SEO Nibbles Course   Sign up for the Recipe for SEO Success Course  

On this week's episode, Alex shares his top ten SEO "NO-NOs" for better website performance. Brought to you from the team at The Lead Engine who specialise in lead generation, web design and content marketing for financial services.  

 Alex, Cathy, Hannah and Tessa are back to share their favourite advert findings for this month, which are full of nostalgia, food and cameos. We recommend you view all four adverts before, after or during listening to this episode to engage in the discussion.Immerse yourselves here: https://theleadengine.co.uk/talking-ads-february-24/ Brought to you from the team at The Lead Engine who specialise in lead generation, web design and content marketing for financial services.  

Today is a tip episode, we're going to be talking about easy ecommerce SEO, five things for store-owners to focus on in 2024.  I'm gonna be honest, I think that most ecommerce stores need to focus on some foundational elements. So let's jump in.  Listen to all the tip episodes here. Freebies: Free webinar: Increase your website traffic (and sales) The Ultimate SEO Checklist Free SEO Nibbles Course   Sign up for the Recipe for SEO Success Course

INTRO2mins - First memories of Prince, and standing next to the TV...feeling the static from Gett Off! Listening to Prince's Hits cassette in the Green Mondeo.4mins - Born in the year of Lovesexy!5mins - When did you realise that Prince's work could become a lifetime pursuit? "First and foremost I'm a fan...". Obsessed with John Waters, Pee Wee Herman and Bette Davis too. 'Eccentric, creative and fabulous people'.6mins - Seeing Purple Rain at 14 and getting into fashion. "Prince was always on my mood board."7mins30s - Studying Prince for years as an independent researcher alongside work...'when you do a PhD it's just the beginning of your research.'9mins30s - 'The idea of Prince & Fashion, with a focus on the labour aspect and fan culture as well...'11mins30s - What's going on with the Prince of the late 1970s? Casci unpacks the different sartorial elements. 'Very typical of a young adult finding themselves...through dress.'14mins - Prince's experiments in fashion, thrift stores, borrowing, wearing women's clothing...17mins - 'Becoming Prince': The Beautiful Ones book, and understanding elements of Prince's early imagination and dress-sense. The influence of his parents, musicians in North Minneapolis...and getting dressed to the 9s in the 1970s.22mins - Heroes and influences...23mins - Make Up.26mins - World Building...'in a world called Fantasy'30mins - Prince's female kinship. 'He surrounded himself with incredible women...and loved female energy.' Sly Stone's fashion, and James Brown's performances...expressing sexuality and sensuality. 'He liked the way particular fabrics felt on his body...' How Can U Just Leave Me Standing? In Search of Prince... is produced and arranged by Sam J. Bleazard - but couldn't exist without the fabulous contribution from all of our guests!The show also features significant original music compositions from Gavin Calder.LINKSPlease follow me on Instagram and Facebook if you'd like to interact with the show on social media.Email me at: bleazas@hotmail.com if you have any ideas for future episodes, or if you'd like to share any feedback on the show. #prince4ever #love4oneanother

Knowing your audience and cutting through the noise In 2024 with the rise of AI, it can feel like we're moving further and further away from our humanity. If we can chatbot our customer service, analyse spreadsheets to decide our next move, and Chatgpt our content do we really need to build relationships with our customers any more? Well obviously, yes, yes we do! But where do we start?  How do we really know who our audience is, what they're talking about and how to reach them? Can we use data and insights to find out what podcasts they're listening to, which social accounts they follow and the websites they love most? And when we know all that information, what the hell do we do with it? Today's guest is an all-time favourite of the show and is going to help us understand what the eff is going on in the world of digital marketing and social media this year - and how we can be better marketers. Tune in to Learn: How much influence AI has actually had in digital marketing  The biggest challenges marketers are facing n 2024 What ‘dark social' means What the future of paid ads looks like What is working in social media How SparkToro works How to use the data you find using SparkToro Why email marketing is the way forward What you should be investing your time in marketing right now Useful resources: Geraldine DeRuiter's new book: If You Can't Take the Heat   Head to the episode notes.    Freebies: Free webinar: Increase your website traffic (and sales) The Ultimate SEO Checklist Free SEO Nibbles Course   Sign up for the Recipe for SEO Success Course

Brief Summary In this part of our conversation, we discuss the crucial role of quality backlinks in search engine optimization and emphasize the effectiveness of guest blogging on relevant websites. We also highlight the importance of user experience, including site speed and easy navigation. Additionally, we stress the significance of original and high-quality content that brings value to users and is tailored to their search queries. For any questions or assistance with search engine optimization, we encourage listeners to reach out to us. Don't forget to like and subscribe for more valuable insights. Long Summary In this part of the conversation, we delve into key shortcuts that can help listeners grow their wealth and income while also increasing their time off. We kick off the discussion by exploring the crucial role of backlinks in search engine optimization ranking factors. I stress the significance of quality backlinks and caution against the practice of purchasing or acquiring irrelevant ones, as they simply won't yield the desired results. Alternatively, I suggest the possibility of engaging in guest blogging on relevant websites, which can prove to be an effective strategy. Furthermore, I point out that while requesting backlinks from other websites can be fruitful, an even better approach is to offer value to these websites and reach out to those whose existing backlinks are no longer functional. This personalized and targeted method tends to yield higher success rates. We also touch upon the importance of producing high-quality content and how it can organically attract natural backlinks from other reputable websites. Moving on from backlinks, we shift our focus to another critical ranking factor—user experience. In particular, we emphasize the significance of site speed and ease of navigation. I share a personal anecdote of encountering outdated and clunky websites on my mobile device, highlighting how such experiences can turn users away. Google recognizes this user behavior, and websites that can keep users engaged for longer periods are more likely to rank higher in search results. To achieve this, it is essential to make your website "sticky" and work towards reducing bounce rates. Additionally, having a mobile-friendly website with proper formatting and a secure SSL certificate is crucial for good search engine optimization. We then delve into the significance of original and high-quality content. I stress the fact that copying and pasting content from other websites is ineffective and easily identified by Google. To ensure content is considered original and of good quality, it is essential to edit and create unique content that truly brings value to users. Being relevant to users' search queries is also crucial, and we emphasize that the more specific and tailored your articles are to the keywords you aim to rank for, the better chance you have of appearing in search results. To wrap up the conversation, I encourage listeners to reach out to us if they have any questions or require assistance with their search engine optimization endeavors. And as always, I express gratitude to our listeners for tuning in and remind them to like or subscribe to our podcast for more valuable insights.   The Wealth Creation Podcast is brought to you by Daniel Latto, and is designed to help you learn the steps you need to take to achieve Financial Freedom in the next 5 years. Discover how to make more money, turn that money into investments, and live from cashflow while never having to work again. The podcasts covers three main areas 1. Cut Costs 2. Generate Cash (Business) 3. Invest the rest (Property) Throughout the podcast episodes, I'll be going through the step by step actions you can take, including any Business & Property Strategies along the way that can accelerate your results. The Podcast is hosted by Daniel Latto. Daniel Latto is a business coach originally from Leeds, and now lives in the Mediterranean providing advice for business owners and entrepreneurs. You can contact Daniel Latto at his website at http://www.daniellatto.co.uk Search Engine Optimisation Ranking Factors - The Marketing and Sales Show - The Daniel Latto Podcast Show - Season 9 Episode 25

Today is a tip episode, no guest to interview, just little old me. My tips, my advice. These shorter episodes are here to help with easy learning and quick wins and I promise they're 100% jargon and gobbledegook free. Today we're going to be talking about what the first steps are for a new website when it comes to SEO. Check out all the Toon tips here. Freebies: Free webinar: Increase your website traffic (and sales) The Ultimate SEO Checklist Free SEO Nibbles Course   Sign up for the Recipe for SEO Success Course

So here we are, a fresh new year to grapple the Google beast and get our site found online. But what should be our SEO priorities in 2024? What's coming down the pipe? And what is old hat? Today I'm joined by one of our favourite guests on the Recipe for SEO Success podcast, Cyrus Shepard. We're going to be rubbing our crystal balls together and chatting through what we think are the big things to focus on in 2024. Will AI ruin SEO once and for all? What algorithm updates do we see coming? Can we finally forget schema? We'll answer all this and more in today's episode.   Tune in to learn:  What impact Generative AI will have on the Search results The importance of User signals in ranking What Cyrus learned as a Google quality rater Whether backlinks still matter If you still need to keep using schema The three-second rule and why it matters more in 2024 What Cyrus learned from the recent Google privacy trial And so much more. Head to episode notes  Useful resources:  Cloudflare Pingdom GTmetrix Google Search Quality Rater Guidelines Freebies: SEO SOS Challenge Free webinar: Increase your website traffic (and sales) The Ultimate SEO Checklist Free SEO Nibbles Course   Sign up for the Recipe for SEO Success Course

Taking testing one step at a time Do you ever wonder how effective your site's SEO is?  You've put all this time and effort into finding effective keywords, your images are slim, your page loading time is faster than a fast thing.    But is it bringing in the clicks and sales? Because at the end of the day, ranking is nice, but you know what's nicer? Making money! Today we're going to look at some tests you can run on your SEO to make sure it's all ticking along, and what needs some work. Tune in to learn:  What SEO testing is Where to start - simple tests for small business owners How to measure how successful your title tag is  How long you should run a test before looking at the results How you can test the effectiveness of a featured snippet How to look at your highest conversion pages and see where the clicks are really going What tools Logan recommends for SEO testing Logan's top tip to get started with testing   Useful resources:  Google Search Console SEOtesting SEO pilot   Head to episode notes    Freebies: Free webinar: Increase your website traffic (and sales) The Ultimate SEO Checklist Free SEO Nibbles Course   Sign up for the Recipe for SEO Success Course

In this episode, Tim and Jess are joined by Dale Davies (Exposure Ninja's Head of Marketing and former Head of SEO) as they talk about creating an unbeatable SEO strategy for 2024. Watch this as a video instead https://exposure.ninja/extra-37 Get a FREE review of your website https://exposureninja.com/rpod/review/ Get the show notes https://exposureninja.com/podcast/extra-037/ Get a FREE copy of How To Get To The Top of Google https://exposureninja.com/your-google-book/ You May Also Enjoy… How to Create the Perfect Marketing Strategy for 2024 https://exposureninja.com/podcast/297/ The Best B2B Marketing Strategies for 2024 https://exposureninja.com/podcast/298/ The Best B2C Marketing Strategies for 2024 https://exposureninja.com/podcast/294/ How To Do B2B Marketing That DOMINATES in 2024 https://exposureninja.com/podcast/extra-031/ How To Do B2C Marketing That CRUSHES in 2024 https://exposureninja.com/podcast/extra-033/ How To Get B2B LEADS That Come to YOU https://exposureninja.com/podcast/264/ How to 10X Your Conversions (Like a $5M Business) https://exposureninja.com/podcast/extra-034/ The ONLY Digital Marketing Strategy You'll Ever Need https://exposureninja.com/podcast/269/ How To Convert the 90% of Website Traffic That Gets Away https://exposureninja.com/podcast/275/

Is your online content optimised for converting website traffic into customers? Well, Steve Pailthorpe is the Founder & CEO of Iconic Digital and an expert in the field of Digital Marketing. Steve makes his second appearance on the #bizxpodcast with all you need to know in the field, with valuable insights to future-proof your business for 2024 and onwards.From unravelling the mysteries of SEO to crafting compelling website designs, mastering newsletters, navigating the social media landscape, decoding the intricacies of cookies, optimising ad budgets, and harnessing the power of AI effectively, Steve explores into each aspect with unparalleled depth and detail. This episode is a goldmine of knowledge you won't want to miss!Steve is widely recognized as a lead practitioner in the fields of digital marketing and Search Engine Optimisation having gained international recognition through his publications. Hosted on Acast. See acast.com/privacy for more information.

Today is a tip episode, no guest to interview, just little old me. My tips, my advice. These shorter, more succinct episodes are here to help with easy learning and quick wins and I promise they're 100% jargon and gobbledegook free. Today we're going to be talking about the 4 most common website issues I see every day. Freebies: Free webinar: Increase your website traffic (and sales) The Ultimate SEO Checklist Free SEO Nibbles Course   Sign up for the Recipe for SEO Success Course

Embracing techy SEO to get found online Getting SEO advice is one thing, but how much of it is really doable for the average business human?  In my reality SEO episodes, I talk to real humans and get the truth about how they use SEO and digital marketing to improve their businesses. Today I'll be talking to a former student of the Recipe For SEO Success Course, Elisha de Jonge. We'll chat about how Elisha got her start in SEO, the digital marketing highs and lows, and the challenges she's faced along the way. Useful resources: SEO META in 1 CLICK Freebies: Free webinar: Increase your website traffic (and sales) The Ultimate SEO Checklist Free SEO Nibbles Course   Sign up for the Recipe for SEO Success Course

Today is a tip episode, no guest to interview, just little old me. My tips, my advice. These shorter, more succinct episodes are here to help with easy learning and quick wins and I promise they're 100% jargon and gobbledegook free. Today we're going to be talking about how much should SEO cost?   Freebies: Free webinar: Increase your website traffic (and sales) The Ultimate SEO Checklist Free SEO Nibbles Course   Sign up for the Recipe for SEO Success Course

Websites need updating... But one of the key things when updating your website is making sure you don't loose all that SEO goodness that had probably been built up on your previous website!So how do you avoid this?I have Reem Kubba on the poddy with me this episode to make sure you avoid the mistake so many businesses make when they get excited about re-launching / updating their website.Reem Kubba,  the Founder and website and SEO whisperer, of The SEO Room is known for her holistic marketing focus. Reem helps your business grow by increasing your online visibility. Reem has taken websites from generating 10K from SEO to generating 400K in SEO and websites that have no online visibility on Google to being #1 on Google search engine and generating thousands of dollars in revenue consistently. Reem provides holistic marketing strategies that are tailored to your business needs, specialising  in user-friendly web design and development, and SEO services. With a Bachelor of Business majoring in Marketing and International Business, and years of experience in creating and implementing marketing strategies, Reem's result-oriented approach allows her to help other business owners shine online and grow their businesses to their full potential.DOWNLOAD MY CONTENT PLANNER - https://becchappell.com.au/content-planner/Instagram @bec_chappellLinkedIn – Bec Chappell If you're ready to work together, I'm ready to work with you and your team.How to work with me:1. Marketing foundations and strategy consultation 2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders3. Book me as a speaker or advisor for your organisation4. Get me on your podcastThis podcast has been produced and edited by Snappystreet Creative

Now here's me thinking that being online means I'm pretty green. My entire business is up in the cloud, with very few physical products, not much post, and a little shed in the back garden that uses minimal electricity.   And I never use my printer, not because I'm green but because I can't hook it up to my computer properly.   But today's guest is going to explain how even hosting your website has environmental consequences and some simple steps to minimising your environmental footprint. Tune in to learn:  What it means to be green online How your digital footprint is connected to your carbon footprint How climate change is being affected by websites, apps and email Common practices online that are more harmful than helpful to the environment What steps you can take to reduce your carbon footprint Why hosting is a big issue when it comes to being green How True Green® can help reduce energy output What to focus on when choosing a hosting platform   Useful resources:  True Green® TinyPNG SmallPDF   Head to episode notes    Freebies: Free webinar: Increase your website traffic (and sales) The Ultimate SEO Checklist Free SEO Nibbles Course   Sign up for the Recipe for SEO Success Course

So today is a tip episode, no guest to interview, just little old me.  My tips, my advice. These shorter more succinct episodes are here to help with easy learning and quick wins and I promise they're 100% jargon and gobbledegook free.  Today I'm answering questions about ecommerce SEO. Freebies: Free webinar: Increase your website traffic (and sales) The Ultimate SEO Checklist Free SEO Nibbles Course   Sign up for the Recipe for SEO Success Course

Setting up a website is not a one-off process.  In many ways, it's like having a plant.  Building your website and optimising it to be found is like setting up the nutrient-rich soil.  Hitting publish for the first time is like planting a seed.  Now you just sit back and see what happens right? No, much like that little seed, if you ignore it, it will wither away, much like your website traffic.  You have to monitor it, remove any bugs, and give it plenty of water and sunshine. I'll leave the plant metaphor there. So how do we keep it healthy and thriving? The answer? Well, one answer is Google Search Console. I often describe it as Google Analytics ugly cousin, but in fact, it's a rich source of website nutrients, helping you diagnose, and understand your website, and if necessary bring it back to life. Today we'll look at the benefits of using Google's Search Console as a tool in your SEO garden shed to keep traffic high and problems low. Tune in to learn: What Google Search Console is Two metrics to focus on when you're getting started What Sodiq thinks of Search Console Insights Where to start looking when your traffic is way down More advanced ways to use Google Search Console Sodiq's tips for getting acquainted with Google Search Console Freebies: Free webinar: Increase your website traffic (and sales) The Ultimate SEO Checklist Free SEO Nibbles Course   Sign up for the Recipe for SEO Success Course

You know the importance of SEO - Search Engine Optimisation - for your small business, but how much time and attention have you been giving it? In this episode we are joined by website and SEO expert, Karlie Plowman (AKA Techno Bird)  to discuss what SEO looks like in 2023 - moving into 2024 - what you need to focus on.This episode covers:Common SEO mistakes you may be making (and how to fix them)How SEO has changed in recent yearsHow AI is stirring the SEO potThe 'must-have' SEO elements you needOne thing you can do today to improve your SEO in minutes!Whether you're a seasoned SEO enthusiast looking for the latest strategies or a small business owner ready to take your first practical steps, this episode is for you. ------Read the full shownotes, learn more about Karlie and her incredible SEO Planner at https://www.madmarketingmums.com/episode32Connect with us on Instagram and TikTok @madmarketingmums and tell us what you think about this episode.

Need a speedy SEO Fix?  These micro SEO tip episodes are a fast way to digest a little SEO knowledge for easy learning and quick wins and I guarantee they're 100% jargon and gobbledegook free.  Today I'll be giving you some top tips on Local SEO.   Freebies: Free webinar: Increase your website traffic (and sales) The Ultimate SEO Checklist Free SEO Nibbles Course   Sign up for the Recipe for SEO Success Course

So you've got your website built . . . that was fun! Now how on earth do you get people to see the damn thing? Well, beyond telling people about it, this is where the mystical world of S.E.O. comes in. Note: S.E.O. stands for Search Engine Optimisation, which still doens't mean much, but we'll […]

Showing Google you've got the goods Hey you, ecommerce store owner. I know you got a sexy theme for your website that promised it was responsive, conversion-focused and all that jazz. But is it? So many ecommerce sites fall down on the basics of user experience. Terrible navigation - check Confusing home page - check Bland category pages - check Cut and paste product descriptions - check And don't get me started on that checkout experience. Well, today we're honing in on carts, shopping and making the sale. Telling you how to turn casual browsers into eager buyers. Tune in to learn   The three main differences between service-based business SEO and ecommerce SEO How small businesses should build out the primary nav structure Two ways to start driving more relevant traffic to your ecommerce site today How to avoid the duplicate content issue with collection and product pages How to do keyword research for collection pages and product pages How to improve time on site and key information you should add to encourage customers through to the sale How to stand out in the SERPS against the bigger brands Optimising your product pages - where to start Why generative AI isn't going to doom ecommerce stores The importance of your brand story, and taking consumers on a journey with your brand Useful resources Keywords Everywhere Ahrefs Semrush Freebies: Free webinar: Increase your website traffic (and sales) The Ultimate SEO Checklist Free SEO Nibbles Course   Sign up for the Recipe for SEO Success Course

Okay, are you ready for a rant? I know I share interviews and chats. I've now started sharing tips and advice. But today it's rant time. This Toon is angry and I want to share why. So today I'm getting stuck into shitty SEO agencies. What they do. Why they do it. And how to see the red flags before you get screwed. Ready? Let's go. Freebies: Free webinar: Increase your website traffic (and sales) The Ultimate SEO Checklist Free SEO Nibbles Course   Sign up for the Recipe for SEO Success Course  

Understanding how Google classifies context. The Google beast has come a long way since 10 blue links, doorway pages and exact match domains. But what's changed the most is probably how we consider and use keywords.  At beginner level we're gathering keywords, grouping them by content and then using them on our pages, but as Google strives to improve the search results, it has started to dig deeper, and look at more than just the words on the page - now Google thinks about both context and the relationships between words. And this, my friends, is what we mean when we talk about entity-based SEO. Tune in to learn: Today we'll cover: What entities are What a knowledge graph is What semantic search is How semantic search helps users find relevant information Keyword research: how relevant it is with entities in the mix Nik's top 5 tips for content writers with Natural Language Processing in mind Head to episode notes Useful resources: Great article on entity SEO SEO Forecasting: How to Predict and Plan the Future with Dan Petrovic Freebies: Free webinar: Increase your website traffic (and sales) The Ultimate SEO Checklist Free SEO Nibbles Course   Sign up for the Recipe for SEO Success Course

I've started a new style of episode.  I've had an amazing run of interviewing other humans but often you don't hear that much from me.  My tips, my advice. So I thought I'd start sharing that with you.  After a long 5 years, shorter more succinct episodes for easy learning and quick wins, 100% jargon and gobbledegook free.  Today I'll be covering Core Web Vitals: what are they, why do we care about them, and how we can make them better.   Useful Resources:  Algorithm Change history  Algorithm updates   Freebies: Free webinar: Increase your website traffic (and sales) The Ultimate SEO Checklist Free SEO Nibbles Course

Leaving your audience satisfied with every click So you have your beautiful new website. You've carefully written the copy and paid an arm and a leg for a fancy pants design, you've even done a little SEO, optimising your images, writing titles and metas and making an effort to speed up your site. But you've noticed something odd when you look at Google Analytics. Your time on site is low. People are only viewing one or two pages. And your conversions are lower than worm doing a limbo. ‘What went wrong?' you cry, gnashing your teeth. Well it could be your user experience. How people enjoy and consume the content on your site, and travel from point a to point b. Perhaps there are 15 steps before I can check out. Perhaps the font is so small it needs a microscope to read. Or the buttons have grey copy on a grey background. User experience is crucial not just for … the users, but also to please the Google beast, so lets dig into this topic today. Tune in to learn:  User experience: what it is, and how it differs from accessibility How to measure user satisfaction Why engagement is so important to SEO Which good engagement metrics to focus on The pros and cons of heat mapping tools Kevin's best heat mapping tool recommendations Which GA4 reports you should focus on How marketers should approach SEO content in 2023, compared to 2013 Kevin's number one tip to improve user experience Useful resources:  Hotjar Crazy Egg Clarity by Microsoft Speedy Website Review Checklist Head to episode notes Freebies: Free webinar: Increase your website traffic (and sales) The Ultimate SEO Checklist Free SEO Nibbles Course   Sign up for the Recipe for SEO Success Course  

A complete history of algorithm updates (and why they matter) Google appears to be fiddling with things all the time, which can feel overwhelming for your average site owner. But the truth is most of the updates don't impact small business website owners, and Google is pretty open about the big changes that you really need to take action on. In this episode, I'll run through a complete history of the algorithm updates since 2011 and explain what they mean and how they help.   Tune in to learn:  What is an algorithm? Why are all the updates named crazy things? The biggest updates you need to know about Why Google changes things all the time Bonus: top tips on how to use pop-ups on your website.   Useful Resources:  Algorithm Change history  Algorithm updates   Freebies: Free webinar: Increase your website traffic (and sales) The Ultimate SEO Checklist Free SEO Nibbles Course

Brendan Kelso and Kate Toon get back to basics It's time to get back to basics. If you're a regular listener to the podcast you'll know we dive deep each episode into a different SEO challenge and adventure.   But today I though it would be useful to have a recap of common mistakes that we often see small business and professional services websites making.   Because the truth is it's often not bleeding edge SEO that makes the difference in this market, but ensuring you've ticked off all the essentials.    So today put your mind at rest as I chat with Brendan Kelso about the core things you need to fix up to ensure your website gets the Google love.   Tune in to learn:  Easy site changes that make all the difference SEO basics that most people forget Why Google My Business should be a priority Why it's not the cutting-edge things that matter And so much more.   Useful resources:      Head to episode notes    Freebies:   Free webinar: Increase your website traffic (and sales) The Ultimate SEO Checklist Free SEO Nibbles Course Sign up for the Recipe for SEO Success Course  

Imagine getting 2000 website visits per day. What would that do for your business? You may have heard the term Search Engine Optimisation or (SEO for short) and be aware of its benefits but like me have found it complicated and completely overwhelming.  If so, today's episode is for you!  I invited Anita Dykstra, Pinterest and Blog SEO coach, back on the podcast to talk about website SEO, in simple terms, so that we get in front of the people who are looking for our products and services instead of relying on social media to get found.  Tune in to the episode to learn more about the important factors of SEO, tasks Anita recommends you do on a monthly basis, what to do if your content loses its ranking, the difference between on-page and off-page SEO and so much more!   Resources mentioned in the episode  Check your links regularly using this tool www.brokenlinkchecker.com   Connect with Anita Instagram https://www.instagram.com/anitahendrieka/  Tik Tok https://www.tiktok.com/@anitatheblogger  Blog www.anitahendrieka.com  Podcast https://pod.link/1673905546   Are we connected on socials yet? If not, let's change that: Instagram @toobusytopodcast    LinkedIn: https://www.linkedin.com/in/rosemarie-callender/

Episode 202 hosts Rick O'Neill, a digital marketing expert from Brighton, UK. (Previously joining us in episodes 134, 193 and 197)  Rick has over 20 years of experience and is the founder of Look Touch Feel (LTF), an award winning digital marketing agency who specialise in supporting aesthetic practitioners & plastic surgeons. This is the third chapter of our mini-series called the 'The Deep Digital Dive' (sponsored by LTF). Over four chapters we'll better understand some of the core pillars of digital marketing to help injectors and clinics get to grips with this side of their business. Chpater 3 focusses on websites and website design. We explore: Why clinics and injectors need a website 'DIY' template-style websites vs professional custom built websites Why you need to have a branding strategy prior to creating your website What content needs to be on a website and how to tailor it for people searching on Google How websites are typically structured and how to best guide prospective patients How to keep your content relevant for how patients think Stock imagery vs doing your own bespoke photoshoot  Making sure that the booking process is simple and seamless Why you might want to consider using a chatbot on your website Why blogs are so important - but also need to be done in the right way What the 'Google Helpful Content Update' is and why websites need to be designed to cater to it Search Engine Optimisation and how to tweak it Metadata and why updating it is so important Using ChatGPT for creating content    Dr Jake & David thank their amazing IA Patrons for helping support the podcast. Become an IA Patron too & get the following benefits: Access up to four IA Patron whatsapp groups (General, Injectables, Business & Regenerative Medicine)  Access to our IA Live sessions (Business & Injectable Zoom sessions) led by our hosts Access to eight pre-recorded IA Webinars Access to IA Hints & Tips videos and content every Monday Access to our growing IA Library of clinical papers, books and resources Access to IA Secret Sessions - exclusive recorded conversations only for IA Patrons Access to IA Business Insights - live Zoom recordings of David doing business coaching with individual IA Patrons Shadowing opportunities in clinic with Dr Jake Business mentoring opportunities with David Subscribe to IA: Subscribe to IA on Apple Podcasts Subscribe to IA on Spotify   Other IA links: Follow IA on Instagram Sign up as an IA Patron Visit the IA website  Contact IA Apply to be a guest on IA   Dr Jake Sloane: Follow Dr Jake on Instagram  Dr Jake's website   David Segal: Follow David on Instagram   Our podcast guest: FoFollow Rick on Instagram Follow Rick's company Look Touch Feel

I've started a new style of episode.    I've had an amazing run of interviewing other humans but often you don't hear that much from me.    My tips, my advice. So I thought I'd start sharing that with you.    After a long 5 years, shorter more succinct episodes for easy learning and quick wins, 100% jargon and gobbledegook free.    Today I'll be answering the question that comes up a lot from my course students: Should I target zero-volume keywords?   Freebies: Free webinar: Increase your website traffic (and sales) The Ultimate SEO Checklist Free SEO Nibbles Course   Sign up for the Recipe for SEO Success Course

Taking your brand global While many of us start small and want simply to be found locally, over time our desire to be found on the global stage increases. And even if we're not directly targeting other countries, of course it's likely that a fair share of your website visitors come from different countries and speak different languages, so it might be time to consider making your site more international. But if you're looking to create an international website, what do you need to consider?   In this episode we'll focus on the three big tasks: 1. International-friendly URLS - or country targeting 2. Language tags - language targeting 3. Ranking in the different countries. As well as discussing a bundle of other tips and tactics. So, if you're ready to take your brand global, this is the episode for you. Tune in to learn: How to choose an internationally-friendly brand name Which is best moving from local to global: Top level domains, sub domains or subdirectories How to avoid duplicate content issues across multiple sites Best practices for language targeting.  What to consider across different cultures when writing content Best ways to handle keyword research and backlinks for international variations of your site Top tips for using Google Analytics and Google search console How important it is to host your international sites on a local hosting site Useful Resources: The Guide to International SEO - Just getting acquainted with international SEO? Start here. The International SEO Checklist - Aleyda Solis walks you through everything you need to know to get started with international SEO. International SEO – Google Technical Support Head to episode notes Freebies: Free webinar: Increase your website traffic (and sales) The Ultimate SEO Checklist Free SEO Nibbles Course Sign up for the Recipe for SEO Success Course

Welcome to episode 422 of The Today's Leader Podcast, Building Tomorrow's Best Leaders Today. In this episode of the podcast we speak with Dmitrii Kustov on an area of business that is very important for any business to thrive and that is getting found online. Many business leaders struggle with getting traffic to their business websites and being found by their potential target customers under the relevant search terms they are using in the quest for their products. We are talking about Search Engine Optimisation. Or SEODeclared the "SEO Rockstar" by the American Marketing Association, Dmitrii has significantly increased the online presence of brands through custom digital marketing campaigns and innovative content marketing techniques. Dmitrii is the Internet marketing director at Regex SEO and his work has appeared on Forbes, MOZ, SEMrush, HackerNoon, and many other high-profile marketing platforms.--------------------------------Dmitrii can be contacted by:Website: https://www.regexseo.com/Linkedin: https://www.linkedin.com/in/digitalspaceman/------------------------------------------Video versions of this podcast are available on Youtube at https://www.youtube.com/c/TonyCurl/If you are looking to build better leadership skills, check out The Today's Leader website at todaysleader.com.auWe are driving a leadership revolution and BUILDING TOMORROW'S BEST LEADERS, TODAY!Today's Leader is a collective, The mindset to make a difference and the ability to create an impact. Our Emerging Leaders Masterclass can be found at https://www.tomorrowsbestleaders.com/course/emerging-leaders-roundtable-masterclass#/homeThink & Grow Business Hosts our Today's Leader Masterminds. TAGB where we focus on personal, professional, and business growth. Book your free 30-minute discovery call at https://thinkandgrowbusiness.com.au/book-your-free-discovery-call/You are standing Stronger, Braver, and Wiser. Don't forget the golden rule  Don't be an A-HoleWatch our Video Podcasts on Youtube https://www.youtube.com/c/TonyCurl/Follow on Linkedin https://www.linkedin.com/company/the-todays-leader-podcast/Check Out our Top 10 Leadership Podcasts: https://todaysleader.com.au/the-best-leadership-podcasts-for-2021/#purpose #leadership #communication #conversations #clarity #todaysleader #tomorrowsbestleaders #mentoring #mondaymentoring #development #developmentplan #highpotentiall #techready #careerskills #management #people #process #crisisleadership #simplebusiness #productivity #legacy #resilience #personalgrowth #leadershipgrowth #business #recruitment